{"title":"Africa","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAfrica, particularly Nigeria and Ghana, is renowned for its rich variety of edible clays, deeply rooted in cultural and traditional practices. Among the most sought-after is African Kaolin Clay, known for its soft, powdery texture and clean, mildly tangy mineral taste. Eko Grey and Eko White clays, named after the Yoruba word for Lagos, are popular for their smooth crunch and slightly salty, earthy notes. Calabar chalk and Nzu, both widely consumed across West Africa, offer a dry, chalky bite with a distinctive clay-dust finish. Ulo, a term often used interchangeably for certain Nigerian slates and hard clays, comes in both chalky and slate-like (Ulo Slate) forms—valued for their dense, layered crunch and earthy, metallic aftertaste. These clays reflect the mineral-rich soils of the African continent and are celebrated for both their flavor and their deep cultural significance.\u003c\/p\u003e","products":[{"product_id":"african-eko-grey-smoky-nigerian-edible-clay-chunks","title":"African Eko Grey - Nigerian Smoky Clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfrican Eko Grey is a natural Nigerian clay known for its firm, clean crunch and deeply smoky earthy profile. These irregular hand-broken chunks deliver a satisfying sensory experience with notes of roasted earth, damp cement, petrichor, mineral dust, and subtle tangy undertones, making them especially popular among lovers of smoky clays, ASMR crunches, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture offers a dry, crisp finish with a distinctive roasted earth character developed through traditional smoking methods. Lightweight yet dense, each piece snaps cleanly before dissolving into a smooth, grit-free melt. Traditionally associated with West African geophagy practices, Eko Grey is valued for its grounding texture, authentic smoky flavour, and rich cultural heritage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm dry snap with smooth grit-free melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky roasted earth, damp cement, petrichor, mineral-rich finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇳🇬 Nigeria, Lagos Region\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, ASMR enthusiasts, experienced clay collectors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, roasted clay with a satisfying crunch and deeply smoky mineral character that lingers long after the melt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth earthy paste while retaining its smoky flavour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, petrichor, smoky clay, damp minerals, rain-soaked soil\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular hand-broken chunks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky grey with natural tonal variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Eko Grey Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Eko clay has been enjoyed throughout Nigeria and wider West Africa for generations. Traditionally smoked during preparation, it develops its signature roasted aroma and bold mineral depth, making it one of the most recognisable and culturally significant African clay varieties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":54050863219015,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52756244332871,"sku":"0301010010","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756244365639,"sku":"0301010011","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_9f7d70df-087b-495d-a39e-d3705ce36709.png?v=1767272440"},{"product_id":"african-eko-whiite-410g","title":"African Eko Whiite - Smooth Nigerian Clay","description":"\u003cp data-end=\"722\" data-start=\"168\"\u003eEko White is the unsmoked, gentler sibling of classic Eko clay. Harvested from Nigeria and naturally air-dried, these satisfyingly firm chunks offer a smooth, creamy crunch without grit or stickiness—unless you take a particularly ambitious bite. Each piece melts cleanly on the tongue, releasing a fresh, rain-kissed mineral flavour with light grassy tones and a delicate hint of petrichor. Subtle, clean, and calming, this variety is ideal for those who prefer a mellow, grounding clay experience without the smoky tang typical of its grey counterpart.\u003c\/p\u003e\n\u003cp data-end=\"771\" data-start=\"724\"\u003e\u003cstrong data-end=\"732\" data-start=\"724\"\u003eSize\u003c\/strong\u003e\u003cbr data-end=\"735\" data-start=\"732\"\u003eVaries, approximately 2–15 cm chunks\u003c\/p\u003e\n\u003cp data-end=\"814\" data-start=\"773\"\u003e\u003cstrong data-end=\"783\" data-start=\"773\"\u003eWeight\u003c\/strong\u003e\u003cbr data-end=\"786\" data-start=\"783\"\u003eAvailable in 100 g and 250 g\u003c\/p\u003e\n\u003cp data-end=\"851\" data-start=\"816\"\u003e\u003cstrong data-end=\"825\" data-start=\"816\"\u003eShape\u003c\/strong\u003e\u003cbr data-end=\"828\" data-start=\"825\"\u003eIrregular broken pieces\u003c\/p\u003e\n\u003cp data-end=\"879\" data-start=\"853\"\u003e\u003cstrong data-end=\"863\" data-start=\"853\"\u003eColour\u003c\/strong\u003e\u003cbr data-end=\"866\" data-start=\"863\"\u003eNatural white, some with a light brown outer shell\u003c\/p\u003e\n\u003cp data-end=\"954\" data-start=\"881\"\u003e\u003cstrong data-end=\"892\" data-start=\"881\"\u003eTexture\u003c\/strong\u003e\u003cbr data-end=\"895\" data-start=\"892\"\u003eSmooth, crunchy, non-gritty; slightly sticky if overstuffed\u003c\/p\u003e\n\u003cp data-end=\"996\" data-start=\"956\"\u003e\u003cstrong data-end=\"973\" data-start=\"956\"\u003eCrunch Factor\u003c\/strong\u003e\u003cbr data-end=\"976\" data-start=\"973\"\u003e3 – Mellow but crisp\u003c\/p\u003e\n\u003cp data-end=\"1085\" data-start=\"998\"\u003e\u003cstrong data-end=\"1015\" data-start=\"998\"\u003eTaste Profile\u003c\/strong\u003e\u003cbr data-end=\"1018\" data-start=\"1015\"\u003eClean chalky base, light petrichor, subtle green-grass mineral tone\u003c\/p\u003e\n\u003cp data-end=\"1143\" data-start=\"1087\"\u003e\u003cstrong data-end=\"1102\" data-start=\"1087\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-end=\"1105\" data-start=\"1102\"\u003e100% natural Eko White clay (unsmoked)\u003c\/p\u003e\n\u003cp data-end=\"1176\" data-start=\"1145\"\u003e\u003cstrong data-end=\"1166\" data-start=\"1145\"\u003eCountry of Origin\u003c\/strong\u003e\u003cbr data-end=\"1169\" data-start=\"1166\"\u003eNigeria\u003c\/p\u003e\n\u003cp data-end=\"1207\" data-start=\"1178\"\u003e\u003cstrong data-end=\"1188\" data-start=\"1178\"\u003eVendor\u003c\/strong\u003e\u003cbr data-end=\"1191\" data-start=\"1188\"\u003eEarthy Crunch UK\u003c\/p\u003e\n\u003cp data-end=\"1708\" data-start=\"1209\"\u003e\u003cstrong data-end=\"1237\" data-start=\"1209\"\u003eTraditional Clay Origins\u003c\/strong\u003e\u003cbr data-end=\"1240\" data-start=\"1237\"\u003eEko clay has been consumed across West Africa for generations, appreciated for its sensory depth, grounding flavour, and natural purity. Traditionally sun-dried and left unsmoked, Eko White maintains a creamy, mellow profile with a refreshingly light mineral finish. Loved by geophagy communities worldwide, it offers a gentler introduction to the world of African edible clays while still delivering the satisfying crunch and clean melt that define the Eko tradition.\u003c\/p\u003e\n\u003cp data-end=\"1801\" data-start=\"1710\"\u003e\u003cstrong data-end=\"1718\" data-start=\"1710\"\u003eUses\u003c\/strong\u003e\u003cbr data-end=\"1721\" data-start=\"1718\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1801\" data-start=\"1710\"\u003e\n\u003cstrong\u003eGeophagia\/Pica: \u003c\/strong\u003eEnjoy for its creamy, mellow crunch and clean mineral flavour.\u003c\/li\u003e\n\u003cli data-end=\"1904\" data-start=\"1803\"\u003e\n\u003cstrong\u003eTraditional Remedies\u003c\/strong\u003e: Used in grounding and digestive routines in various West African communities.\u003c\/li\u003e\n\u003cli data-end=\"2006\" data-start=\"1906\"\u003e\n\u003cstrong\u003eCollecting\u003c\/strong\u003e: A classic Nigerian clay with a softer, unsmoked profile—perfect for curated collections.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":54050388967751,"sku":"03010100120","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52756239876423,"sku":"03010100121","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756239909191,"sku":"03010100123","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_38081641-740e-4569-8f52-24886b87b1e7.png?v=1767275147"},{"product_id":"african-eko-whiite-410g-copy","title":"African Nzu - Clay for Pica\/ Geophagia","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"350\"\u003eNzu is a classic Nigerian kaolin clay, widely recognised for its distinctive crunch, earthy mineral flavour, and traditional preparation. Also known as African Nzu or Calabash Chalk, this clay is carefully hand-processed using time-honoured methods — naturally sourced, lightly salted, shaped into small balls, and gently smoked.\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"764\"\u003eEach piece offers a soft yet satisfying bite, breaking with a slightly dusty crunch before melting into a fine, creamy mineral powder. The flavour is immediately earthy and smoky, layered with subtle saltiness and deep, grounding kaolin notes reminiscent of damp soil or petrichor. This batch leans soft and crumbly, with minimal grit and a lightly dusty finish, creating a bold yet approachable clay experience.\u003c\/p\u003e\n\u003chr data-start=\"766\" data-end=\"769\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"771\" data-end=\"790\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"792\" data-end=\"958\"\u003eFirm but crumbly with a soft, dusty break. Smooth outer surface that crumbles easily, becoming slightly sticky when chewed in larger amounts. Minimal grit throughout.\u003c\/p\u003e\n\u003chr data-start=\"960\" data-end=\"963\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"965\" data-end=\"981\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"983\" data-end=\"1157\"\u003eRichly earthy and mineral-forward with gentle smoky notes. Light saltiness enhances the profile, while subtle ashy, basement-like undertones and hints of petrichor add depth.\u003c\/p\u003e\n\u003chr data-start=\"1159\" data-end=\"1162\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1164\" data-end=\"1182\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1184\" data-end=\"1414\"\u003eA comforting, traditional clay with a softer crunch and powdery finish. Nzu offers an easy, familiar rhythm — bite, crumble, and melt — making it ideal for those who enjoy a dustier texture with layered flavour and cultural depth.\u003c\/p\u003e\n\u003chr data-start=\"1416\" data-end=\"1419\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1421\" data-end=\"1436\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1438\" data-end=\"1686\"\u003e\n\u003cli data-section-id=\"cnrbln\" data-start=\"1438\" data-end=\"1474\"\u003eTraditional Nigerian kaolin clay\u003c\/li\u003e\n\u003cli data-section-id=\"ce4h85\" data-start=\"1475\" data-end=\"1511\"\u003eLightly salted and gently smoked\u003c\/li\u003e\n\u003cli data-section-id=\"ozvphm\" data-start=\"1512\" data-end=\"1556\"\u003eSoft, dusty crunch with creamy breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"tdapbk\" data-start=\"1557\" data-end=\"1600\"\u003eEarthy, smoky, and subtly salty flavour\u003c\/li\u003e\n\u003cli data-section-id=\"1fiwk6\" data-start=\"1601\" data-end=\"1643\"\u003eMinimal grit, slightly crumbly texture\u003c\/li\u003e\n\u003cli data-section-id=\"1ce6mvn\" data-start=\"1644\" data-end=\"1686\"\u003eHand-shaped into classic rounded forms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1688\" data-end=\"1691\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1693\" data-end=\"1711\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1713\" data-end=\"2741\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"axvv0t\" data-start=\"1713\" data-end=\"1747\"\u003e\n\u003cstrong data-start=\"1715\" data-end=\"1724\"\u003eSize:\u003c\/strong\u003e Approximately 1–3 cm\u003c\/li\u003e\n\u003cli data-section-id=\"1a5cl8h\" data-start=\"1748\" data-end=\"1792\"\u003e\n\u003cstrong data-start=\"1750\" data-end=\"1761\"\u003eWeight:\u003c\/strong\u003e Available in 100 g and 250 g\u003c\/li\u003e\n\u003cli data-section-id=\"1cwgvou\" data-start=\"1793\" data-end=\"1821\"\u003e\n\u003cstrong data-start=\"1795\" data-end=\"1805\"\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/li\u003e\n\u003cli data-section-id=\"1kj9dfh\" data-start=\"1822\" data-end=\"1890\"\u003e\n\u003cstrong data-start=\"1824\" data-end=\"1835\"\u003eColour:\u003c\/strong\u003e White to grey-white with a soft, ashen smoked finish\u003c\/li\u003e\n\u003cli data-section-id=\"1qq2e98\" data-start=\"1891\" data-end=\"1980\"\u003e\n\u003cstrong data-start=\"1893\" data-end=\"1905\"\u003eTexture:\u003c\/strong\u003e Firm yet crumbly and dusty; smooth exterior; slightly sticky when chewed\u003c\/li\u003e\n\u003cli data-section-id=\"1dd5np4\" data-start=\"1981\" data-end=\"2051\"\u003e\n\u003cstrong data-start=\"1983\" data-end=\"2001\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – soft-medium, dusty crumble with clean break\u003c\/li\u003e\n\u003cli data-section-id=\"1a086f2\" data-start=\"2052\" data-end=\"2158\"\u003e\n\u003cstrong data-start=\"2054\" data-end=\"2072\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, mineral-rich, lightly salty with smoky, ashy undertones and faint petrichor\u003c\/li\u003e\n\u003cli data-section-id=\"1iilgw\" data-start=\"2159\" data-end=\"2235\"\u003e\n\u003cstrong data-start=\"2161\" data-end=\"2177\"\u003eIngredients:\u003c\/strong\u003e 100% Nzu (kaolin clay), traditionally salted and smoked\u003c\/li\u003e\n\u003cli data-section-id=\"11neys8\" data-start=\"2236\" data-end=\"2270\"\u003e\n\u003cstrong data-start=\"2238\" data-end=\"2260\"\u003eCountry of Origin:\u003c\/strong\u003e Nigeria\u003c\/li\u003e\n\u003cli data-section-id=\"1qb8wv2\" data-start=\"2271\" data-end=\"2311\"\u003e\n\u003cstrong data-start=\"2273\" data-end=\"2284\"\u003eVendor:\u003c\/strong\u003e African Clay Distributor\u003c\/li\u003e\n\u003cli data-section-id=\"1qvuio1\" data-start=\"2312\" data-end=\"2741\" data-is-last-node=\"\"\u003e\n\u003cstrong data-start=\"2314\" data-end=\"2343\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nzu, an Igbo term for white kaolin clay, has been prepared and enjoyed across West Africa for generations. Traditionally ground, lightly salted, shaped, and smoked, it carries a distinctive earthy, smoky profile rooted in cultural practices. Long associated with geophagy, rituals, and traditional uses, Nzu remains a staple clay valued for its heritage, sensory depth, and unmistakable character.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756237484359,"sku":"0301010014","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756237517127,"sku":"0301010015","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_4a900486-7991-408f-899c-62703b1e7c2f.png?v=1767276115"},{"product_id":"african-nzu-410g-copy","title":"African Ulo Clay - Nigerian earthy clay","description":"\u003cp data-start=\"253\" data-end=\"1004\"\u003eAfrican Ulo offers a hard, snappy crunch rooted in Nigeria’s long-standing clay traditions. This compact variety arrives in dense, uniform chunks with a dry exterior and a layered internal structure that breaks apart cleanly on the bite. Unlike creamier clays, Ulo does not turn sticky or gummy when chewed; instead, it fractures into flaky layers and settles into a mild, waxy mineral crumble with no grit. The flavour is deeply earthy and mineral-rich, carrying basement-dusty soil notes, cement-like earthiness, and a gentle smokiness that evokes the scent of rain on dry ground or sun-warmed asphalt. Less overtly smoky than some Ulo batches, this variety delivers a consistent, grounded experience that feels firmly tied to the land it came from.\u003c\/p\u003e\n\u003ch3 data-start=\"1006\" data-end=\"1016\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1017\" data-end=\"1054\"\u003eVaries, approximately 2–4 cm chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1056\" data-end=\"1068\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1069\" data-end=\"1099\"\u003eAvailable in 100 g and 250 g\u003c\/p\u003e\n\u003ch3 data-start=\"1101\" data-end=\"1112\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1113\" data-end=\"1140\"\u003eIrregular, compact chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1142\" data-end=\"1154\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1155\" data-end=\"1194\"\u003eGrey-tan with natural tonal variation\u003c\/p\u003e\n\u003ch3 data-start=\"1196\" data-end=\"1209\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1210\" data-end=\"1316\"\u003eHard and dense with a snappy bite; breaks into flaky layers; mildly waxy on chew; no grit and non-sticky\u003c\/p\u003e\n\u003ch3 data-start=\"1318\" data-end=\"1337\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"1338\" data-end=\"1394\"\u003e4 – firm, layered crunch with a clean, mineral crumble\u003c\/p\u003e\n\u003ch3 data-start=\"1396\" data-end=\"1415\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"1416\" data-end=\"1575\"\u003eDeep earthy and mineral-forward with cement-like, basement soil notes and gentle smokiness. Subtle petrichor and sun-baked earth\/asphalt tones on the finish.\u003c\/p\u003e\n\u003ch3 data-start=\"1577\" data-end=\"1594\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1595\" data-end=\"1610\"\u003e100% Ulo clay\u003c\/p\u003e\n\u003ch3 data-start=\"1612\" data-end=\"1635\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-start=\"1636\" data-end=\"1645\"\u003eNigeria\u003c\/p\u003e\n\u003ch3 data-start=\"1647\" data-end=\"1659\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1660\" data-end=\"1686\"\u003eAfrican Clay Distributor\u003c\/p\u003e\n\u003ch3 data-start=\"1688\" data-end=\"1718\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"1719\" data-end=\"2312\"\u003eUlo — often referred to as Nigerian Ulo or smoked kaolin — has been enjoyed across West Africa for generations for its distinctive dryness, firm bite, and mineral depth. Traditionally sun-dried and naturally smoked or roasted, Ulo is valued for its layered structure and unmistakably earthy profile. This compact style maintains the clay’s cultural authenticity while offering a harder, more uniform crunch that appeals to those who enjoy dense, land-driven mineral flavours. A staple within geophagy communities, Ulo continues to be prized for its grounding character and connection to place.\u003c\/p\u003e\n\u003ch3 data-start=\"2314\" data-end=\"2324\"\u003eUses\u003c\/h3\u003e\n\u003cul data-start=\"2325\" data-end=\"2659\"\u003e\n\u003cli data-start=\"2325\" data-end=\"2445\"\u003e\n\u003cp data-start=\"2327\" data-end=\"2445\"\u003e\u003cstrong data-start=\"2327\" data-end=\"2348\"\u003eGeophagia \/ Pica:\u003c\/strong\u003e Enjoy for its hard, layered crunch, earthy-smoky mineral profile, and waxy, non-sticky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2446\" data-end=\"2536\"\u003e\n\u003cp data-start=\"2448\" data-end=\"2536\"\u003e\u003cstrong data-start=\"2448\" data-end=\"2473\"\u003eTraditional remedies:\u003c\/strong\u003e Used in cultural and grounding practices across West Africa.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2537\" data-end=\"2659\"\u003e\n\u003cp data-start=\"2539\" data-end=\"2659\"\u003e\u003cstrong data-start=\"2539\" data-end=\"2554\"\u003eCollecting:\u003c\/strong\u003e A classic Nigerian clay with dense structure and strong sense of place, ideal for curated collections.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756202062151,"sku":"0301010018","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756202094919,"sku":"0301010019","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_65ef6852-d98d-4eca-b788-d0c0080affaa.png?v=1767292641"},{"product_id":"west-arrican-calaba-clay-410g","title":"West African Calabar Clay - Cameroonian mineral-rich clay (Calabash Chalk)","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"322\" data-start=\"21\"\u003eCalaba is a premium, unsmoked kaolin clay traditionally sourced from West Africa, known for its clean crunch and gentle, mineral-rich character. Each piece showcases natural variation in tone — from soft whites to blush pinks and pale yellow hues — giving every batch a beautifully organic appearance.\u003c\/p\u003e\n\u003cp data-end=\"686\" data-start=\"324\"\u003eOn the bite, Calaba delivers a firm, satisfying snap that quickly softens into a creamy, slightly sticky chew in larger pieces. Low in grit and free from additives, it offers a smooth yet interactive clay experience that feels both refined and grounding. This is a clay for those who appreciate subtle complexity, natural purity, and a consistently clean finish.\u003c\/p\u003e\n\u003chr data-end=\"691\" data-start=\"688\"\u003e\n\u003ch2 data-end=\"712\" data-start=\"693\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"884\" data-start=\"714\"\u003eSmooth, dry outer surface with a crisp initial bite. Breaks cleanly before transforming into a creamy, slightly sticky chew when worked in the mouth. Low grit throughout.\u003c\/p\u003e\n\u003chr data-end=\"889\" data-start=\"886\"\u003e\n\u003ch2 data-end=\"907\" data-start=\"891\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1102\" data-start=\"909\"\u003eMildly earthy with soft smoky undertones and delicate mineral notes. Hints of petrichor (rain-soaked earth) come through, alongside a gentle saltiness and faint tang that lingers on the palate.\u003c\/p\u003e\n\u003chr data-end=\"1107\" data-start=\"1104\"\u003e\n\u003ch2 data-end=\"1127\" data-start=\"1109\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1429\" data-start=\"1129\"\u003eA balanced and calming clay that offers both structure and softness. The initial crunch gives way to a slow, creamy breakdown, making it ideal for those who enjoy a transition from crisp bite to smooth chew. Its clean profile and low grit make it especially appealing for a more refined clay session.\u003c\/p\u003e\n\u003chr data-end=\"1434\" data-start=\"1431\"\u003e\n\u003ch2 data-end=\"1451\" data-start=\"1436\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1669\" data-start=\"1453\"\u003e\n\u003cli data-end=\"1485\" data-start=\"1453\" data-section-id=\"1ucky2y\"\u003ePremium unsmoked kaolin clay\u003c\/li\u003e\n\u003cli data-end=\"1524\" data-start=\"1486\" data-section-id=\"1up6vde\"\u003eNaturally varied colours and tones\u003c\/li\u003e\n\u003cli data-end=\"1569\" data-start=\"1525\" data-section-id=\"1qnmg1q\"\u003eFirm, clean crunch with creamy breakdown\u003c\/li\u003e\n\u003cli data-end=\"1602\" data-start=\"1570\" data-section-id=\"1ja9yvo\"\u003eLow grit, smooth consistency\u003c\/li\u003e\n\u003cli data-end=\"1626\" data-start=\"1603\" data-section-id=\"w5lzvj\"\u003eFree from additives\u003c\/li\u003e\n\u003cli data-end=\"1669\" data-start=\"1627\" data-section-id=\"subpr6\"\u003eTraditionally sourced from West Africa\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1674\" data-start=\"1671\"\u003e\n\u003ch2 data-end=\"1694\" data-start=\"1676\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2801\" data-start=\"1696\"\u003e\n\u003cli data-end=\"1745\" data-start=\"1696\" data-section-id=\"pzk31d\"\u003e\n\u003cstrong data-end=\"1707\" data-start=\"1698\"\u003eSize:\u003c\/strong\u003e Varies; approximately 2–4 cm pieces\u003c\/li\u003e\n\u003cli data-end=\"1790\" data-start=\"1746\" data-section-id=\"1a5cl8h\"\u003e\n\u003cstrong data-end=\"1759\" data-start=\"1748\"\u003eWeight:\u003c\/strong\u003e Available in 100 g and 250 g\u003c\/li\u003e\n\u003cli data-end=\"1839\" data-start=\"1791\" data-section-id=\"18u0t5q\"\u003e\n\u003cstrong data-end=\"1803\" data-start=\"1793\"\u003eShape:\u003c\/strong\u003e Mixed, irregular chunks and balls\u003c\/li\u003e\n\u003cli data-end=\"1930\" data-start=\"1840\" data-section-id=\"108nlje\"\u003e\n\u003cstrong data-end=\"1853\" data-start=\"1842\"\u003eColour:\u003c\/strong\u003e Natural variation — white, pink, pale yellow; occasional grey outer layers\u003c\/li\u003e\n\u003cli data-end=\"1998\" data-start=\"1931\" data-section-id=\"1qsv5ws\"\u003e\n\u003cstrong data-end=\"1945\" data-start=\"1933\"\u003eTexture:\u003c\/strong\u003e Smooth, dry, low grit; slightly sticky when chewed\u003c\/li\u003e\n\u003cli data-end=\"2062\" data-start=\"1999\" data-section-id=\"1r7n0rx\"\u003e\n\u003cstrong data-end=\"2019\" data-start=\"2001\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, clean snap with creamy crumble\u003c\/li\u003e\n\u003cli data-end=\"2151\" data-start=\"2063\" data-section-id=\"xdf1du\"\u003e\n\u003cstrong data-end=\"2083\" data-start=\"2065\"\u003eTaste Profile:\u003c\/strong\u003e Mild earthy, softly smoky, mineral-rich with subtle salt and tang\u003c\/li\u003e\n\u003cli data-end=\"2224\" data-start=\"2152\" data-section-id=\"arhc1o\"\u003e\n\u003cstrong data-end=\"2170\" data-start=\"2154\"\u003eIngredients:\u003c\/strong\u003e 100% natural kaolin clay (Calaba \/ Calabar \/ Lokpo\/ Calabash Chalk)\u003c\/li\u003e\n\u003cli data-end=\"2314\" data-start=\"2225\" data-section-id=\"12maxaz\"\u003e\n\u003cstrong data-end=\"2249\" data-start=\"2227\"\u003eCountry of Origin:\u003c\/strong\u003e West Africa (Ivory Coast, Nigeria, Cameroon – batch dependent)\u003c\/li\u003e\n\u003cli data-end=\"2356\" data-start=\"2315\" data-section-id=\"1njb8p9\"\u003e\n\u003cstrong data-end=\"2328\" data-start=\"2317\"\u003eVendor:\u003c\/strong\u003e African Clays Distributor\u003c\/li\u003e\n\u003cli data-is-last-node=\"\" data-end=\"2801\" data-start=\"2357\" data-section-id=\"1bre21m\"\u003e\n\u003cstrong data-end=\"2388\" data-start=\"2359\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Calaba, also known as Lokpo or Calabar chalk, has been used for generations across West African communities. Naturally harvested from kaolin-rich deposits and air-dried without smoking, it is valued for its smooth texture, balanced flavour, and natural beauty. Deeply rooted in cultural traditions and geophagy practices, it remains a widely appreciated clay for its purity and consistent, satisfying experience.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756162281799,"sku":"0301010008","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52756162314567,"sku":"0301010009","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/African_Calaba_Clay_1.png?v=1778027503"},{"product_id":"west-arrican-calaba-clay-410g-copy","title":"West African Pink Kaolin Clay or Chalk - Clay for Pica\/ Geophagia","description":"\u003cp data-start=\"259\" data-end=\"1063\"\u003eAfrican White Kaolin Clay (current batch: light pink) offers a gentle, chalk-forward clay experience rooted in Nigeria’s long-standing kaolin traditions. Favoured by geophagy and pica enthusiasts who enjoy softer, dustier clays, these medium-firm chunks break easily on the bite before melting down into a smooth, gummy, almost silky consistency similar to classic Georgia white. The flavour is mild and comforting, led by dusty kaolin earthiness and basement-like soil notes, with a fresh rainy petrichor character and subtle forest or woody undertones. A faint tang may appear at the finish, adding interest without overpowering the overall calm profile. With no grit but a tendency to stick as it melts, this clay is especially well suited to those who prefer chalky, mellow textures over hard crunch.\u003c\/p\u003e\n\u003ch3 data-start=\"1065\" data-end=\"1075\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1076\" data-end=\"1111\"\u003eVaries, approximately 2–5 cm chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1113\" data-end=\"1125\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1126\" data-end=\"1154\"\u003eAvailable in 100 g and 250 g\u003c\/p\u003e\n\u003ch3 data-start=\"1156\" data-end=\"1167\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1195\"\u003eNatural, hand-broken chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1197\" data-end=\"1209\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1210\" data-end=\"1236\"\u003eLight pink (current batch)\u003c\/p\u003e\n\u003ch3 data-start=\"1238\" data-end=\"1251\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1252\" data-end=\"1366\"\u003eMedium and dusty with a soft crunch; melts into a smooth, gummy, silky consistency; no grit; can stick when chewed\u003c\/p\u003e\n\u003ch3 data-start=\"1368\" data-end=\"1387\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"1388\" data-end=\"1433\"\u003e2 – soft to medium break with a dusty crumble\u003c\/p\u003e\n\u003ch3 data-start=\"1435\" data-end=\"1454\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"1455\" data-end=\"1572\"\u003eDusty kaolin earthiness with rainy petrichor, basement soil notes, subtle forest\/woody tones, and a mild tangy finish\u003c\/p\u003e\n\u003ch3 data-start=\"1574\" data-end=\"1591\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1592\" data-end=\"1616\"\u003e100% natural kaolin clay\u003c\/p\u003e\n\u003ch3 data-start=\"1618\" data-end=\"1641\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-start=\"1642\" data-end=\"1649\"\u003eNigeria\u003c\/p\u003e\n\u003ch3 data-start=\"1651\" data-end=\"1663\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1664\" data-end=\"1688\"\u003eAfrican Clay Distributor\u003c\/p\u003e\n\u003ch3 data-start=\"1690\" data-end=\"1720\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"1721\" data-end=\"2332\"\u003eWhite and pink kaolin clays — often referred to as African white chalk or calabash chalk — have been cherished across West Africa for generations. Valued for their purity, gentle mineral profile, and calming nature, these clays have traditionally been used in geophagy, digestive-soothing practices, and cultural rituals. Naturally fine-grained and minimally processed, kaolin clays are especially appreciated for their soft crunch, clean melt, and approachable flavour. This light pink variety continues that tradition, offering a mild, chalk-friendly option for both newcomers and experienced clay collectors.\u003c\/p\u003e\n\u003ch3 data-start=\"2334\" data-end=\"2344\"\u003eUses\u003c\/h3\u003e\n\u003cul data-start=\"2345\" data-end=\"2667\"\u003e\n\u003cli data-start=\"2345\" data-end=\"2457\"\u003e\n\u003cp data-start=\"2347\" data-end=\"2457\"\u003e\u003cstrong data-start=\"2347\" data-end=\"2368\"\u003eGeophagia \/ Pica:\u003c\/strong\u003e Enjoy for its soft, dusty crunch, silky melt, and mild, chalk-forward mineral flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2458\" data-end=\"2554\"\u003e\n\u003cp data-start=\"2460\" data-end=\"2554\"\u003e\u003cstrong data-start=\"2460\" data-end=\"2485\"\u003eTraditional remedies:\u003c\/strong\u003e Incorporated into gentle cleansing or digestive-soothing routines.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2555\" data-end=\"2667\"\u003e\n\u003cp data-start=\"2557\" data-end=\"2667\"\u003e\u003cstrong data-start=\"2557\" data-end=\"2572\"\u003eCollecting:\u003c\/strong\u003e Ideal for those who favour fine-textured, chalk-like West African clays with a mellow profile.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756058210631,"sku":"0301010016","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52756058243399,"sku":"0301010017","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4eb3255c-48a2-468a-b506-97a56a7ebe28.png?v=1767293869"},{"product_id":"west-african-ayilo-unsmoked-clay-for-pica-geophagia","title":"West African Ayilo (Bentonite) - Clay for Pica\/ Geophagia","description":"\u003cp data-start=\"234\" data-end=\"1043\"\u003eAfrican Ayilo is a traditionally prepared edible bentonite clay from Ghana, recognised for its bold earthy flavour, smoky depth, and distinctly rustic texture. Also known as \u003cem data-start=\"408\" data-end=\"415\"\u003eshile\u003c\/em\u003e, \u003cem data-start=\"417\" data-end=\"424\"\u003ehyile\u003c\/em\u003e, \u003cem data-start=\"426\" data-end=\"437\"\u003eferinkasa\u003c\/em\u003e, or \u003cem data-start=\"442\" data-end=\"452\"\u003eagatawoe\u003c\/em\u003e depending on region and language, Ayilo is mined primarily in Ghana’s Volta Region, then shaped and baked — often smoked — to produce its characteristic solid form. The initial bite is crunchy and gritty, delivering a strong earthy impact before gradually breaking down. As it dissolves, the clay can soften into a milder, slightly creamy or nutty finish, offering contrast to its robust opening. Flavour-forward and unapologetically grounded, Ayilo is best suited to experienced clay enthusiasts who appreciate intense, traditional West African profiles rather than refined or silky melts.\u003c\/p\u003e\n\u003ch3 data-start=\"1045\" data-end=\"1055\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1056\" data-end=\"1091\"\u003eVaries, traditionally formed pieces between 5.5-7cm (current batch 6cm)\u003c\/p\u003e\n\u003ch3 data-start=\"1093\" data-end=\"1105\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1106\" data-end=\"1134\"\u003eAvailable in 100 g and 250 g\u003c\/p\u003e\n\u003ch3 data-start=\"1136\" data-end=\"1147\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1148\" data-end=\"1206\"\u003eTraditional hand-formed pieces (often egg-like or rounded)\u003c\/p\u003e\n\u003ch3 data-start=\"1208\" data-end=\"1220\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1221\" data-end=\"1226\"\u003eWhite\u003c\/p\u003e\n\u003ch3 data-start=\"1228\" data-end=\"1241\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1242\" data-end=\"1453\"\u003eCrunchy and earthy with a gritty bite; may contain sandy or stone-like particles depending on batch. Breaks down from a firm crunch into a softer, sometimes creamy or nutty finish. Rustic and variable by nature.\u003c\/p\u003e\n\u003ch3 data-start=\"1455\" data-end=\"1474\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"1475\" data-end=\"1529\"\u003e2 – soft to medium break with a dusty, crunchy crumble\u003c\/p\u003e\n\u003ch3 data-start=\"1531\" data-end=\"1550\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"1551\" data-end=\"1710\"\u003eStrong earthy and mineral-forward flavour with pronounced smokiness, chalky undertones, and subtle sour or tangy notes reminiscent of damp soil and baked earth\u003c\/p\u003e\n\u003ch3 data-start=\"1712\" data-end=\"1729\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1730\" data-end=\"1757\"\u003e100% natural bentonite clay\u003c\/p\u003e\n\u003ch3 data-start=\"1759\" data-end=\"1782\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-start=\"1783\" data-end=\"1788\"\u003eGhana\u003c\/p\u003e\n\u003ch3 data-start=\"1790\" data-end=\"1802\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1803\" data-end=\"1827\"\u003eAfrican Clay Distributor\u003c\/p\u003e\n\u003ch3 data-start=\"1829\" data-end=\"1859\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"1860\" data-end=\"2424\"\u003eAyilo is a traditional Ghanaian bentonite clay with deep cultural significance across several West African communities. Known by various regional names, it is typically baked or smoked during preparation, giving it its distinctive earthy–smoky profile. Historically used in cultural practices including geophagy, body art, and ritual applications, Ayilo reflects a strong connection to land and tradition. Its gritty texture, bold flavour, and variable character are part of its heritage, making it one of the most distinctive clays within West African traditions.\u003c\/p\u003e\n\u003ch3 data-start=\"2426\" data-end=\"2436\"\u003eUses\u003c\/h3\u003e\n\u003cul data-start=\"2437\" data-end=\"2821\"\u003e\n\u003cli data-start=\"2437\" data-end=\"2568\"\u003e\n\u003cp data-start=\"2439\" data-end=\"2568\"\u003e\u003cstrong data-start=\"2439\" data-end=\"2460\"\u003eGeophagia \/ Pica:\u003c\/strong\u003e Chosen by experienced enthusiasts for its gritty crunch, smoky earthiness, and traditional baked profile.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2569\" data-end=\"2673\"\u003e\n\u003cp data-start=\"2571\" data-end=\"2673\"\u003e\u003cstrong data-start=\"2571\" data-end=\"2592\"\u003eSkin \u0026amp; body care:\u003c\/strong\u003e Commonly used in masks or body applications, often mixed with oils or butters.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2674\" data-end=\"2821\"\u003e\n\u003cp data-start=\"2676\" data-end=\"2821\"\u003e\u003cstrong data-start=\"2676\" data-end=\"2691\"\u003eCollecting:\u003c\/strong\u003e A culturally significant Ghanaian clay with bold texture and heritage value, ideal for traditional and advanced clay collections.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"4 Pieces (Up to 120g)","offer_id":53053124084039,"sku":"0301010020","price":5.29,"currency_code":"GBP","in_stock":true},{"title":"10 Pieces (Up to 250g)","offer_id":53053124116807,"sku":"0301010021","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4ca58f77-9837-4ae0-ac26-1dd29bd73f13.png?v=1767295742"},{"product_id":"pretoria-caramel-south-african-edible-clay","title":"Pretoria Caramel – Creamy South African edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePretoria Caramel is a natural South African clay known for its dense crunch and rich, mineral-forward earthy profile. Sourced from the Pretoria region and often associated with traditional African caramel clays and calaba-style earths, these golden-brown chunks deliver a satisfying sensory experience with notes of baked clay, toasted soil, warm minerals, and subtle smoky undertones. Certain pieces soften into a creamy, melt-like texture as they warm, creating the distinctive caramel-clay experience that makes this variety especially sought after.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture offers a dense, compact finish with occasional layered breaks and a naturally grounding earth character appreciated within geophagia and texture-focused communities. Traditionally associated with Southern African clay traditions, Pretoria Caramel is valued for its authentic earthy crunch, warm mineral depth, and slow sensory enjoyment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense compact chunks with a strong crunch and occasional creamy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Baked clay, toasted soil, warm minerals, subtle smokiness, earthy richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇿🇦 South Africa, Pretoria Region\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, earthy flavour enthusiasts, slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A rich, mineral-heavy clay that combines a firm crunch with occasional creamy caramel-like melts for a deeply satisfying sensory experience.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a creamy, slightly muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm earth, baked clay, dusty minerals, toasted soil, faint smoke\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm caramel brown to deep earthy brown with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ndivhuwos Crunch Clay\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Caramel-style clays have been enjoyed across parts of Southern and West Africa for generations. Often associated with calaba and African kaolin traditions, these mineral-rich earths are valued for their dense texture, earthy flavour, and naturally warming aroma. Their colour, density, and flavour can vary naturally from batch to batch, reflecting the unique character of the soils from which they are sourced.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":53996882395463,"sku":"03012502040","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53891751379271,"sku":"03012502041","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460371145031,"sku":"03012502042","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460371177799,"sku":"03012502043","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_35afd0be-85ee-4caa-b951-23dff55986a3.png?v=1778509695"},{"product_id":"african-soft-caramel-clay-coming-soon","title":"South African Soft Caramel Yellow Clay","description":"\u003cp data-start=\"109\" data-end=\"428\"\u003eSoft Caramel Clay from Pretoria, South Africa is a naturally occurring brown clay prized for its smooth texture, mellow crunch, and warm earthy flavour. Compared to firmer caramel clays, this variety is noticeably softer and more delicate, offering a gentler bite that many clay enthusiasts enjoy for its creamy finish.\u003c\/p\u003e\n\u003cp data-start=\"430\" data-end=\"759\"\u003eThe clay breaks easily into natural chunks with a slightly crumbly structure. While still capable of delivering a light crunch, it quickly softens in the mouth, often transforming into a smooth, melt-in-the-mouth texture. This transition from soft crunch to creamy consistency is what makes this variety particularly distinctive.\u003c\/p\u003e\n\u003cp data-start=\"761\" data-end=\"1060\"\u003eIts colour ranges from light caramel brown to deeper earthy tones, reflecting the natural mineral content of the South African soil it comes from. The taste leans toward classic earthy clay notes, with hints of sandy soil, mineral richness, and a subtle sweetness that many describe as caramel-like.\u003c\/p\u003e\n\u003cp data-start=\"1062\" data-end=\"1177\"\u003eAs with all naturally sourced earth products, variations in texture, colour, and flavour can occur between batches.\u003c\/p\u003e\n\u003chr data-start=\"1179\" data-end=\"1182\"\u003e\n\u003ch3 data-start=\"1184\" data-end=\"1194\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1195\" data-end=\"1219\"\u003eIrregular natural chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1221\" data-end=\"1233\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1234\" data-end=\"1264\"\u003eAvailable in 100g or 250g bags\u003c\/p\u003e\n\u003ch3 data-start=\"1266\" data-end=\"1277\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1278\" data-end=\"1315\"\u003eBroken chunks and soft natural pieces\u003c\/p\u003e\n\u003ch3 data-start=\"1317\" data-end=\"1329\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1330\" data-end=\"1390\"\u003eLight caramel brown to deeper earthy brown (varies by batch)\u003c\/p\u003e\n\u003ch3 data-start=\"1392\" data-end=\"1405\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1406\" data-end=\"1486\"\u003eSoft, crumbly clay that can become smooth, creamy, or slightly sticky when moist\u003c\/p\u003e\n\u003ch3 data-start=\"1488\" data-end=\"1507\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1508\" data-end=\"1551\"\u003eLight to medium crunch that quickly softens\u003c\/p\u003e\n\u003ch3 data-start=\"1553\" data-end=\"1572\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1573\" data-end=\"1655\"\u003eEarthy and mineral-rich, sandy clay notes, creamy soil, subtle caramel-like warmth\u003c\/p\u003e\n\u003ch3 data-start=\"1657\" data-end=\"1674\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1675\" data-end=\"1718\"\u003e100% natural South African clay (unrefined)\u003c\/p\u003e\n\u003ch3 data-start=\"1720\" data-end=\"1743\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1744\" data-end=\"1774\"\u003eSouth Africa (Pretoria region)\u003c\/p\u003e\n\u003ch3 data-start=\"1776\" data-end=\"1788\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1789\" data-end=\"1811\"\u003eNdivhuwo's Crunch Clay\u003c\/p\u003e\n\u003ch3 data-start=\"1813\" data-end=\"1843\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1844\" data-end=\"2218\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSoft caramel-style clays are part of a wider tradition of earth consumption found across parts of Southern and West Africa. These naturally occurring clays are valued for their distinctive earthy taste and texture. Because the clay is unrefined and naturally sourced, small particles or impurities may occasionally be present and pieces should be checked before consumption.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53891753836871,"sku":"03012502051","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460375667015,"sku":"03012502052","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460375699783,"sku":"03012502053","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1acee84f-c6b3-4996-9942-4073db82a07a.png?v=1778509691"},{"product_id":"choco-clay-south-african-natural-edible-clay","title":"South African Choco Clay","description":"\u003ch2 data-end=\"67\" data-start=\"53\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"591\" data-start=\"69\"\u003eChoco Clay is a natural South African clay known for its gentle crunch and rich, cocoa-toned earthy profile. Sourced from the mineral-rich soils of the Pretoria region, these irregular brown chunks deliver a smooth sensory experience with notes of earthy minerals, subtle tanginess, creamy clay, and faint chocolate-like undertones. The texture offers a clean, creamy finish that softens beautifully as it breaks down, making it particularly appealing to those who enjoy smoother clay experiences with a little complexity.\u003c\/p\u003e\n\u003cp data-end=\"1004\" data-start=\"593\"\u003eNaturally unrefined and minimally processed, Choco Clay showcases the authentic character of South African earth. Its deep brown colour, soft crunch, and mellow mineral flavour create a comforting, grounding experience that feels both rich and approachable. Traditionally associated with Southern African clay traditions, it is valued for its smooth texture, natural mineral content, and slow sensory enjoyment.\u003c\/p\u003e\n\u003ch2 data-end=\"1021\" data-start=\"1006\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1673\" data-start=\"1023\"\u003e\u003cstrong data-end=\"1035\" data-start=\"1023\"\u003eTexture:\u003c\/strong\u003e Smooth, creamy chunks with a gentle crunch and soft melt\u003cbr data-end=\"1095\" data-start=\"1092\"\u003e\u003cstrong data-end=\"1105\" data-start=\"1095\"\u003eTaste:\u003c\/strong\u003e Earthy minerals, subtle tang, creamy clay, faint cocoa-like undertones\u003cbr data-end=\"1179\" data-start=\"1176\"\u003e\u003cstrong data-end=\"1197\" data-start=\"1179\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-end=\"1216\" data-start=\"1213\"\u003e\u003cstrong data-end=\"1227\" data-start=\"1216\"\u003eOrigin:\u003c\/strong\u003e 🇿🇦 South Africa, Pretoria Region\u003cbr data-end=\"1265\" data-start=\"1262\"\u003e\u003cstrong data-end=\"1278\" data-start=\"1265\"\u003eBest for:\u003c\/strong\u003e Beginners, smooth clay lovers, slow sensory enjoyment\u003cbr data-end=\"1335\" data-start=\"1332\"\u003e\u003cstrong data-end=\"1355\" data-start=\"1335\"\u003eClay experience:\u003c\/strong\u003e A mellow, creamy clay with gentle crunch and rich earthy character that softens beautifully as you explore it.\u003cbr data-end=\"1469\" data-start=\"1466\"\u003e\u003cstrong data-end=\"1484\" data-start=\"1469\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-end=\"1500\" data-start=\"1497\"\u003e\u003cstrong data-end=\"1522\" data-start=\"1500\"\u003eHydration texture:\u003c\/strong\u003e Becomes silky, creamy, and exceptionally smooth when dampened\u003cbr data-end=\"1587\" data-start=\"1584\"\u003e\u003cstrong data-end=\"1603\" data-start=\"1587\"\u003eAroma notes:\u003c\/strong\u003e Earthy minerals, damp soil, subtle cocoa notes, natural clay richness\u003c\/p\u003e\n\u003ch2 data-end=\"1693\" data-start=\"1675\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"1693\" data-start=\"1675\" data-section-id=\"1c9do4s\"\u003e\u003cstrong data-end=\"1732\" data-start=\"1722\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks and broken pieces\u003cbr data-end=\"1778\" data-start=\"1775\"\u003e\u003cstrong data-end=\"1789\" data-start=\"1778\"\u003eColour:\u003c\/strong\u003e Chocolate-brown to deep earthy brown with natural variation\u003cbr data-end=\"1852\" data-start=\"1849\"\u003e\u003cstrong data-end=\"1868\" data-start=\"1852\"\u003eIngredients:\u003c\/strong\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1957\" data-start=\"1954\"\u003e\u003cstrong data-end=\"1968\" data-start=\"1957\"\u003eVendor:\u003c\/strong\u003e Ndivhuwos Crunch Clay\u003cbr data-end=\"1988\" data-start=\"1985\"\u003e\u003cstrong data-end=\"2017\" data-start=\"1988\"\u003eTraditional clay origins:\u003c\/strong\u003e Brown mineral clays have long been valued across Southern Africa for their smooth texture, mineral richness, and earthy flavour. Naturally sourced clays such as Choco Clay remain popular within traditional earth-clay practices and sensory-focused clay communities.\u003cbr data-end=\"2285\" data-start=\"2282\"\u003e\u003cstrong data-end=\"2301\" data-start=\"2285\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2333\" data-start=\"2320\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2718\" data-start=\"2335\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-25g)","offer_id":54051404185927,"sku":"03012502000","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891752657223,"sku":"03012502001","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460377993543,"sku":"03012502002","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460378026311,"sku":"03012502003","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b5bbeea5-c86a-49f7-b814-9219064f3480.png?v=1778509682"},{"product_id":"south-african-red-clay-iron-rich-edible-clay-chunks","title":"South African Red Clay - Iron-Rich South African edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSouth African Red Clay is a natural iron-rich earth clay sourced from the Pretoria region and traditionally known as Ibomvu. Recognised for its striking red colour and distinctive mineral profile, this clay delivers a satisfying sensory experience with notes of warm earth, iron-rich minerals, rain-soaked soil, and subtle sour undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese naturally broken chunks offer a firm bite with a gentle sandy crunch that gradually softens into a smooth, creamy texture. The high iron content gives the clay its vivid red appearance while contributing to its deep earthy flavour and characteristic mineral warmth. As moisture builds, the texture transforms from crisp and slightly sandy to soft and velvety, creating a balanced experience that combines crunch, creaminess, and rich earthiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with Southern African cultural practices, Ibomvu has long been valued for its connection to the land, its vibrant colour, and its naturally grounding sensory qualities. Today it remains popular among clay enthusiasts who appreciate authentic red earth flavours and mineral-rich clay experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm chunks with a gentle sandy crunch and creamy melt-down\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy minerals, iron-rich red soil, subtle sourness, warm earth notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇿🇦 South Africa, Pretoria\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fans of red earth clays, mineral-rich flavours, and balanced crunch-to-cream textures\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A classic iron-rich clay offering earthy depth, gentle crunch, and a smooth creamy finish\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a creamy, velvety clay with lingering mineral richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red earth, petrichor, iron minerals, warm soil, rain-soaked clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular natural chunks and broken pieces\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bright red to deep iron-red with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural South African Red Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor: \u003c\/span\u003e\u003c\/strong\u003eNdivhuwo's Crunch Clay\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Known locally as Ibomvu, this iron-rich red clay has been valued across Southern Africa for generations. Its distinctive colour and mineral content have made it an important material in traditional cultural practices, while its earthy flavour and texture continue to appeal to modern clay enthusiasts.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-25g)","offer_id":54051917365575,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891759571271,"sku":"03012502011","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460380254535,"sku":"03012502012","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460380287303,"sku":"03012502013","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_008fb60e-034d-4326-8c60-bdded954c8de.png?v=1778509673"},{"product_id":"african-peach-clay-coming-soon","title":"South African Peach Clay","description":"\u003cp data-start=\"116\" data-end=\"485\"\u003eSouth African Peach Clay is a soft, mineral-rich edible clay sourced from Pretoria, prized for its delicate, warm peach-orange tones and gentle, earthy flavour. Rich in kaolinite and naturally infused with iron oxides, this clay sits between the creamy whites of ingceke and the deep reds of Letsoku, offering a visually appealing and subtly sweet-tasting experience.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"832\"\u003eIn its natural form, the clay breaks into irregular chunks that are soft yet slightly firm, providing a mild crunch that quickly softens in the mouth. Moisture enhances its creamy, almost melt-in-the-mouth texture, releasing subtle earthy, mineral notes balanced by a delicate sweetness reminiscent of toasted soil or light caramel undertones.\u003c\/p\u003e\n\u003cp data-start=\"834\" data-end=\"1276\"\u003ePeach Clay carries both cultural and practical significance: it is traditionally used in Xhosa rites of passage, as a skin cleanser, and for sun protection. Its natural mineral content also makes it a popular choice for edible clay enthusiasts seeking a smooth, gentle, and aesthetically vibrant experience. Each batch is unrefined, so colour, texture, and taste may vary slightly, reflecting the natural variability of South African soils.\u003c\/p\u003e\n\u003chr data-start=\"1278\" data-end=\"1281\"\u003e\n\u003ch3 data-start=\"1283\" data-end=\"1293\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1294\" data-end=\"1320\"\u003eIrregular natural chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1322\" data-end=\"1334\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1335\" data-end=\"1367\"\u003eAvailable in 100g or 250g bags\u003c\/p\u003e\n\u003ch3 data-start=\"1369\" data-end=\"1380\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1381\" data-end=\"1420\"\u003eBroken chunks and soft natural pieces\u003c\/p\u003e\n\u003ch3 data-start=\"1422\" data-end=\"1434\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1435\" data-end=\"1492\"\u003ePale peach to warm orange, with occasional deeper tones\u003c\/p\u003e\n\u003ch3 data-start=\"1494\" data-end=\"1507\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1508\" data-end=\"1577\"\u003eSoft, slightly firm; becomes creamy or melt-in-the-mouth when moist\u003c\/p\u003e\n\u003ch3 data-start=\"1579\" data-end=\"1598\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1599\" data-end=\"1634\"\u003eLight crunch that softens quickly\u003c\/p\u003e\n\u003ch3 data-start=\"1636\" data-end=\"1655\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1656\" data-end=\"1741\"\u003eEarthy, mineral-rich, subtle sweetness, toasted soil undertones, creamy peach notes\u003c\/p\u003e\n\u003ch3 data-start=\"1743\" data-end=\"1760\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1761\" data-end=\"1806\"\u003e100% natural South African clay (unrefined)\u003c\/p\u003e\n\u003ch3 data-start=\"1808\" data-end=\"1831\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1832\" data-end=\"1864\"\u003eSouth Africa (Pretoria region)\u003c\/p\u003e\n\u003ch3 data-start=\"1866\" data-end=\"1878\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1879\" data-end=\"1903\"\u003eNdivhuwo's Crunch Clay\u003c\/p\u003e\n\u003ch3 data-start=\"1905\" data-end=\"1935\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1936\" data-end=\"2335\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePeach-colored clays, part of the Letsoku and ingceke families, have long been used in Southern African cultures for traditional rituals, skincare, and artistic purposes. They are valued for cleansing, exfoliating, and sun protection, as well as for their gentle, edible qualities. Being naturally sourced, small impurities may occasionally be present and pieces should be checked before consumption.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53891759505735,"sku":"03012502101","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460380778823,"sku":"03012502102","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460380811591,"sku":"03012502103","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1cebb743-0e53-492a-8103-d752be49f98f.png?v=1778509586"},{"product_id":"african-sour-white-clay-coming-soon","title":"South African Sour White Clay","description":"\u003cp data-start=\"107\" data-end=\"409\"\u003eSour White Clay from Pretoria is a kaolin-based edible clay celebrated for its smooth, silky texture and distinctly tangy flavour. Its soft, pale-white hue and creamy consistency make it a standout in the world of South African clays, offering a sensory experience that is both refreshing and earthy.\u003c\/p\u003e\n\u003cp data-start=\"411\" data-end=\"807\"\u003eDry pieces are slightly firm but crumble easily, transforming into a soft, melt-in-the-mouth texture when chewed or moistened. The flavour is characteristically sour and mineral-rich, often accompanied by a damp earth or subtle petrichor aroma reminiscent of soil after rain. This combination of tangy taste and silky texture gives Sour White Clay its unique appeal for edible clay enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"1161\"\u003eTraditionally, this clay is consumed for pleasure, as part of geophagic practices, or for its reputed health benefits, including soothing stomach discomfort, combating acidity, and alleviating nausea. Its high mineral content, particularly kaolinite, also makes it a naturally nutrient-rich option for those seeking a pure, unrefined clay experience.\u003c\/p\u003e\n\u003chr data-start=\"1163\" data-end=\"1166\"\u003e\n\u003ch3 data-start=\"1168\" data-end=\"1178\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1179\" data-end=\"1212\"\u003eIrregular chunks or small lumps\u003c\/p\u003e\n\u003ch3 data-start=\"1214\" data-end=\"1226\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1227\" data-end=\"1259\"\u003eAvailable in 100g or 250g bags\u003c\/p\u003e\n\u003ch3 data-start=\"1261\" data-end=\"1272\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1273\" data-end=\"1314\"\u003eNatural broken pieces, slightly crumbly\u003c\/p\u003e\n\u003ch3 data-start=\"1316\" data-end=\"1328\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1329\" data-end=\"1350\"\u003eWhite to pale cream\u003c\/p\u003e\n\u003ch3 data-start=\"1352\" data-end=\"1365\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1366\" data-end=\"1436\"\u003eSmooth, powdery when dry; becomes soft, creamy, and silky when moist\u003c\/p\u003e\n\u003ch3 data-start=\"1438\" data-end=\"1457\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1458\" data-end=\"1514\"\u003eLight, delicate crunch that quickly melts in the mouth\u003c\/p\u003e\n\u003ch3 data-start=\"1516\" data-end=\"1535\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1536\" data-end=\"1604\"\u003eTangy, sour, mineral-rich, damp-earth undertones, subtle petrichor\u003c\/p\u003e\n\u003ch3 data-start=\"1606\" data-end=\"1623\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1624\" data-end=\"1676\"\u003e100% natural South African kaolin clay (unrefined)\u003c\/p\u003e\n\u003ch3 data-start=\"1678\" data-end=\"1701\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1702\" data-end=\"1734\"\u003eSouth Africa (Pretoria region)\u003c\/p\u003e\n\u003ch3 data-start=\"1736\" data-end=\"1748\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1749\" data-end=\"1773\"\u003eNdivhuwo's Crunch Clay\u003c\/p\u003e\n\u003ch3 data-start=\"1775\" data-end=\"1805\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1806\" data-end=\"2190\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSour White Clay has deep roots in Southern African geophagic traditions, valued for both edible enjoyment and traditional health uses. Known for its high kaolinite content, it has historically been consumed to soothe digestive issues and provide essential minerals. Being naturally sourced, small impurities may occasionally be present and pieces should be checked before consumption.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53891759898951,"sku":"03012502031","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460381303111,"sku":"03012502032","price":7.59,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53460381335879,"sku":"03012502033","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5559234a-1723-43cb-89e2-1de2078cc709.png?v=1778509665"},{"product_id":"pretoria-light-brown-south-african-edible-clay","title":"Pretoria Light Brown – Creamy South African edible clay","description":"\u003ch3 data-section-id=\"3h1ku8\" data-start=\"61\" data-end=\"76\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-start=\"78\" data-end=\"412\"\u003ePretoria Light Brown is a natural South African clay known for its firm, satisfying crunch and creamy caramel-earth profile. Sourced from the mineral-rich soils surrounding Pretoria, these irregular clay chunks deliver a sensory experience that begins with a clean, sturdy snap before gradually softening into a smooth, creamy finish.\u003c\/p\u003e\n\u003cp data-start=\"414\" data-end=\"887\"\u003eThe flavour is deeply earthy yet approachable, combining mineral-rich clay notes with subtle caramel warmth and occasional gentle tanginess. As the clay breaks down, it develops a rich, velvety mouthfeel that many enthusiasts associate with classic Southern African earth clays. Naturally sun-dried and unrefined, each batch reflects the character of the landscape from which it originates, with slight variations in colour, density, and flavour adding to its authenticity.\u003c\/p\u003e\n\u003cp data-start=\"889\" data-end=\"1055\"\u003eTraditionally associated with Southern African geophagy practices, Pretoria Light Brown is valued for its balance of crunch, creaminess, and grounding earthy flavour.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1057\" data-end=\"1073\"\u003eKey features\u003c\/h3\u003e\n\u003cp data-start=\"1075\" data-end=\"1707\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1087\"\u003eTexture:\u003c\/strong\u003e Firm crunchy chunks with a creamy, melt-down finish\u003cbr data-start=\"1139\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1142\" data-end=\"1152\"\u003eTaste:\u003c\/strong\u003e Earthy minerals, caramel warmth, subtle tang, creamy clay notes\u003cbr data-start=\"1216\" data-end=\"1219\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1237\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1248\" data-end=\"1251\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1262\"\u003eOrigin:\u003c\/strong\u003e 🇿🇦 South Africa, Pretoria\u003cbr data-start=\"1290\" data-end=\"1293\"\u003e\u003cstrong data-start=\"1293\" data-end=\"1306\"\u003eBest for:\u003c\/strong\u003e Fans of creamy earth clays, balanced crunch, and traditional African clay profiles\u003cbr data-start=\"1389\" data-end=\"1392\"\u003e\u003cstrong data-start=\"1392\" data-end=\"1412\"\u003eClay experience:\u003c\/strong\u003e A satisfying transition from crisp crunch to smooth creamy melt with rich earthy depth\u003cbr data-start=\"1499\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1502\" data-end=\"1517\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1528\" data-end=\"1531\"\u003e\u003cstrong data-start=\"1531\" data-end=\"1553\"\u003eHydration texture:\u003c\/strong\u003e Softens into a creamy, slightly muddy consistency when dampened\u003cbr data-start=\"1617\" data-end=\"1620\"\u003e\u003cstrong data-start=\"1620\" data-end=\"1636\"\u003eAroma notes:\u003c\/strong\u003e Earthy minerals, warm soil, caramelised clay, subtle rain-soaked earth\u003c\/p\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1709\" data-end=\"1728\"\u003eProduct details\u003c\/h3\u003e\n\u003cp data-section-id=\"bs82nj\" data-start=\"1709\" data-end=\"1728\"\u003e\u003cstrong data-start=\"1757\" data-end=\"1767\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1792\" data-end=\"1795\"\u003e\u003cstrong data-start=\"1795\" data-end=\"1806\"\u003eColour:\u003c\/strong\u003e Light caramel brown to soft chocolate brown with natural variation\u003cbr data-start=\"1873\" data-end=\"1876\"\u003e\u003cstrong data-start=\"1876\" data-end=\"1892\"\u003eIngredients:\u003c\/strong\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1978\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1981\" data-end=\"1992\"\u003eVendor:\u003c\/strong\u003e Ndivhuwos Crunch Clay\u003cbr data-start=\"2009\" data-end=\"2012\"\u003e\u003cstrong data-start=\"2012\" data-end=\"2041\"\u003eTraditional clay origins:\u003c\/strong\u003e Light brown earth clays have long been enjoyed across parts of Southern Africa for their distinctive texture, mineral richness, and earthy flavour. Naturally sun-dried and minimally processed, these clays remain closely connected to traditional geophagy practices and regional earth-eating customs.\u003cbr data-start=\"2340\" data-end=\"2343\"\u003e\u003cstrong data-start=\"2343\" data-end=\"2359\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2378\" data-end=\"2392\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2394\" data-end=\"2777\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-25g)","offer_id":54051233333575,"sku":"03012502060","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891761963335,"sku":"03012502061","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460381696327,"sku":"03012502062","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460381729095,"sku":"03012502063","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e6fad526-712b-4477-a6fc-a50f2e177561.png?v=1778509653"},{"product_id":"south-african-purple-clay-edible-clay","title":"South African Purple Clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"99\" data-end=\"114\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"116\" data-end=\"761\"\u003e\u003cstrong data-start=\"116\" data-end=\"128\"\u003eTexture:\u003c\/strong\u003e Soft chalk-like crunch with powdery creamy breakdown\u003cbr data-start=\"181\" data-end=\"184\"\u003e\u003cstrong data-start=\"184\" data-end=\"202\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"218\" data-end=\"221\"\u003e\u003cstrong data-start=\"221\" data-end=\"231\"\u003eTaste:\u003c\/strong\u003e Very mild, clean mineral flavour with barely noticeable earthy notes\u003cbr data-start=\"300\" data-end=\"303\"\u003e\u003cstrong data-start=\"303\" data-end=\"315\"\u003eSensory:\u003c\/strong\u003e Dusty soft crunch that melts into a creamy paste-like texture\u003cbr data-start=\"377\" data-end=\"380\"\u003e\u003cstrong data-start=\"380\" data-end=\"391\"\u003eOrigin:\u003c\/strong\u003e South Africa 🇿🇦, Pretoria region\u003cbr data-start=\"426\" data-end=\"429\"\u003e\u003cstrong data-start=\"429\" data-end=\"438\"\u003eUses:\u003c\/strong\u003e Ideal for texture-focused sensory enjoyment, gentle crunch cravings, and soft melt experiences\u003cbr data-start=\"533\" data-end=\"536\"\u003e\u003cstrong data-start=\"536\" data-end=\"556\"\u003eClay Experience:\u003c\/strong\u003e Best suited to those who enjoy mild, low-flavour clays with soft chalky textures. Beginner-friendly due to its gentle flavour profile and easy breakdown, offering a clean, calming, texture-led experience.\u003c\/p\u003e\n\u003chr data-start=\"763\" data-end=\"766\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"768\" data-end=\"787\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"789\" data-end=\"1294\"\u003eSouth African Purple Clay from the Pretoria region is a naturally iron-rich clay traditionally associated with the Letsoku family of Southern African clays. Known for its striking aubergine-purple colouring, this clay has historically been appreciated across various communities for cultural, cosmetic, and traditional uses. The current batch leans heavily into texture rather than flavour, making it especially appealing for those who enjoy soft crunches and creamy melt-downs over bold earthy intensity.\u003c\/p\u003e\n\u003cp data-start=\"1296\" data-end=\"1646\"\u003eFormed into irregular natural chunks, the clay delivers a gentle chalk-like bite that quickly softens into a fine powder before turning creamy when moist. While previous batches may have carried deeper earthy or smoky undertones, this particular harvest is noticeably more neutral, with only the faintest mineral presence lingering in the background.\u003c\/p\u003e\n\u003cp data-start=\"1648\" data-end=\"1985\"\u003eIts deep purple hue comes from naturally occurring iron oxides within the soil, sometimes showing subtle red or yellow variations depending on the deposit. For collectors and sensory enthusiasts, this clay offers a clean, understated experience centred on softness, crumble, and texture progression rather than strong flavour complexity.\u003c\/p\u003e\n\u003chr data-start=\"1987\" data-end=\"1990\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1992\" data-end=\"2011\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"2013\" data-end=\"2415\"\u003eThis clay delivers a soft, powdery crunch more reminiscent of delicate chalk than dense earth-heavy clay. The chunks break easily with minimal resistance, producing a dry dusty crumble that disperses smoothly across the palate. Rather than snapping sharply, the texture gently collapses into fine mineral powder before slowly transforming into a creamy, paste-like consistency when exposed to moisture.\u003c\/p\u003e\n\u003cp data-start=\"2417\" data-end=\"2692\"\u003eThe experience is light, airy, and soothing, with very little grit or graininess. Its texture progression moves quickly from soft crunch to melt, making it especially satisfying for those who prefer gentler sensory experiences over aggressive crunches or dense compact clays.\u003c\/p\u003e\n\u003chr data-start=\"2694\" data-end=\"2697\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2699\" data-end=\"2715\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2717\" data-end=\"3010\"\u003eFlavour is extremely mild in the current batch, with almost no dominant earthy profile. The overall taste is clean, neutral, and mineral-led, carrying only the faintest hint of natural clay undertones in the background. Any smoky, damp-soil, or iron-rich notes are very subtle and understated.\u003c\/p\u003e\n\u003cp data-start=\"3012\" data-end=\"3303\"\u003eThe aroma is similarly soft and quiet, with a light dry mineral scent that stays neutral throughout chewing. As the clay breaks down, the flavour remains delicate and minimal, allowing the powdery texture and creamy finish to take centre stage rather than strong earthiness or mineral depth.\u003c\/p\u003e\n\u003chr data-start=\"3305\" data-end=\"3308\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3310\" data-end=\"3332\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3334\" data-end=\"3964\"\u003e\u003cstrong data-start=\"3334\" data-end=\"3345\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g bags\u003cbr data-start=\"3376\" data-end=\"3379\"\u003e\u003cstrong data-start=\"3379\" data-end=\"3389\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks and broken pieces\u003cbr data-start=\"3432\" data-end=\"3435\"\u003e\u003cstrong data-start=\"3435\" data-end=\"3446\"\u003eColour:\u003c\/strong\u003e Aubergine-purple with occasional reddish or yellow undertones\u003cbr data-start=\"3508\" data-end=\"3511\"\u003e\u003cstrong data-start=\"3511\" data-end=\"3527\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3590\" data-end=\"3593\"\u003e\u003cstrong data-start=\"3593\" data-end=\"3604\"\u003eVendor:\u003c\/strong\u003e Ndivhuwo's Crunch Clay\u003cbr data-start=\"3627\" data-end=\"3630\"\u003e\u003cstrong data-start=\"3630\" data-end=\"3659\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Purple Letsoku clay has long been used across Southern African communities including Sotho-Tswana, Xhosa, Swati, Shona, and Venda cultures for traditional medicinal, cosmetic, and ritual practices. Naturally sourced clays may occasionally contain small impurities and should always be checked before use.\u003c\/p\u003e\n\u003chr data-start=\"3966\" data-end=\"3969\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3971\" data-end=\"3984\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3986\" data-end=\"4369\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003chr data-start=\"4371\" data-end=\"4374\"\u003e\n\u003ch2 data-section-id=\"tzypyf\" data-start=\"4376\" data-end=\"4399\"\u003eSEO Meta Description\u003c\/h2\u003e\n\u003cp data-start=\"4401\" data-end=\"4696\"\u003eSouth African Purple Clay, Pica Edible Clay for eating, soft powdery creamy chalk texture, neutral clean mineral dusty flavour, Crunch Cravings. Edible clay, Natural clay, Crunchy, Earthy, Roasted clay, Smoked clay, Crunchy texture, Earthy taste, Clay chunks, Clay bites, Chalk, Pica, Geophagia.\u003c\/p\u003e\n\u003cp data-start=\"4698\" data-end=\"4880\"\u003eIdeal for texture-led sensory experiences, crunch cravings, and mild mineral flavour profiles associated with natural clay, edible clay, chalk, pica, and geophagia-related interests.\u003c\/p\u003e\n\u003cp data-start=\"4882\" data-end=\"5023\"\u003ePerfect for satisfying soft mineral-rich textures and gentle creamy breakdown experiences linked to clay consumption and sensory exploration.\u003c\/p\u003e\n\u003cp data-start=\"5025\" data-end=\"5165\"\u003eCan be enjoyed dry for a soft dusty crunch and delicate crumble, or hydrated to explore creamy paste-like textures with clean mineral tones.\u003c\/p\u003e\n\u003cp data-start=\"5167\" data-end=\"5277\"\u003eSuitable for slow, mindful enjoyment and personal rituals often associated with pica and geophagia behaviours.\u003c\/p\u003e\n\u003cp data-start=\"5279\" data-end=\"5401\"\u003eA versatile option for both soft crunch-focused and melt-to-paste experiences depending on preparation\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":53891758850375,"sku":"03012502020","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53895755596103,"sku":"03012502021","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460382155079,"sku":"03012502022","price":7.49,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460382187847,"sku":"03012502023","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c4ee18fa-6393-483c-966a-e9cb47e5602f.png?v=1778509604"},{"product_id":"african-soft-peach-clay-coming-soon","title":"South African Soft Peach Clay","description":"\u003cp data-start=\"107\" data-end=\"420\"\u003eSoft Peach Clay from Pretoria is a gentle, edible clay prized for its soft, slightly sticky texture and warm peachy tones. This South African clay offers a unique sensory experience, combining a mild crunch with a creamy, melt-in-the-mouth consistency that many enthusiasts describe as comforting and indulgent.\u003c\/p\u003e\n\u003cp data-start=\"422\" data-end=\"801\"\u003eThe clay naturally forms small, irregular chunks that are easy to handle and enjoy. Its colour ranges from pale peach to light caramel, reflecting the iron-rich South African soils from which it is sourced. When moistened, the clay becomes smooth and creamy, releasing subtle earthy and mineral flavours with a faint sweet undertone reminiscent of toasted soil or soft caramel.\u003c\/p\u003e\n\u003chr data-start=\"1062\" data-end=\"1065\"\u003e\n\u003ch3 data-start=\"1067\" data-end=\"1077\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1078\" data-end=\"1101\"\u003eIrregular soft chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1103\" data-end=\"1115\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1116\" data-end=\"1148\"\u003eAvailable in 100g or 250g bags\u003c\/p\u003e\n\u003ch3 data-start=\"1150\" data-end=\"1161\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1162\" data-end=\"1201\"\u003eNatural soft pieces, slightly crumbly\u003c\/p\u003e\n\u003ch3 data-start=\"1203\" data-end=\"1215\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1216\" data-end=\"1251\"\u003ePale peach to light caramel brown\u003c\/p\u003e\n\u003ch3 data-start=\"1253\" data-end=\"1266\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1267\" data-end=\"1343\"\u003eSoft, slightly sticky, creamy; gentle melt-in-the-mouth, with light crunch\u003c\/p\u003e\n\u003ch3 data-start=\"1345\" data-end=\"1364\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1365\" data-end=\"1413\"\u003eLight crunch that softens quickly in the mouth\u003c\/p\u003e\n\u003ch3 data-start=\"1415\" data-end=\"1434\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1435\" data-end=\"1507\"\u003eEarthy, mineral-rich, creamy, lightly sweet, subtle toasted soil notes\u003c\/p\u003e\n\u003ch3 data-start=\"1509\" data-end=\"1526\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1527\" data-end=\"1572\"\u003e100% natural South African clay (unrefined)\u003c\/p\u003e\n\u003ch3 data-start=\"1574\" data-end=\"1597\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1598\" data-end=\"1630\"\u003eSouth Africa (Pretoria region)\u003c\/p\u003e\n\u003ch3 data-start=\"1632\" data-end=\"1644\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1645\" data-end=\"1669\"\u003eNdivhuwo's Crunch Clay\u003c\/p\u003e\n\u003ch3 data-start=\"1671\" data-end=\"1701\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1702\" data-end=\"2074\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSoft peach clays are part of a wider Southern African tradition of edible and cosmetic clays. They are valued for gentle texture, mineral content, and mild flavour, and are sometimes used for personal consumption, skin cleansing, or artistic purposes. As with all natural clays, small impurities may occasionally be present and pieces should be checked before consumption.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53891756392775,"sku":"03012502091","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460413186375,"sku":"03012502092","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460413219143,"sku":"03012502093","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_dee0ffa6-2dbe-44bd-a299-a0a45eabfa2a.png?v=1778509581"},{"product_id":"pretoria-soft-brown-creamy-south-african-edible-clay","title":"Pretoria Soft Brown – Creamy South African edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePretoria Brown is a natural South African clay known for its soft crunch and rich earthy profile. Sourced from the mineral-rich soils of the Pretoria region, these irregular clay chunks deliver a comforting sensory experience with notes of damp earth, roasted nuts, mineral-rich soil, and subtle caramel undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike harder terracotta-style clays, Pretoria Brown leans towards a smoother, more melt-focused texture. The chunks break easily with a gentle snap before softening into a creamy, silky finish that coats the palate without grit or heaviness. Natural variations in colour and density create a diverse texture experience, ranging from soft crumbles to occasional firmer crunchy pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with Southern African clay traditions, this clay is valued for its grounding texture, natural mineral character, and satisfying earthy flavour. Its smooth breakdown and approachable profile make it particularly appealing to those who enjoy softer clays and creamy melts.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crunchy chunks with silky creamy melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy minerals, damp soil, nutty notes, subtle caramel undertones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇿🇦 South Africa, Pretoria Region\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners, soft clay lovers, creamy texture enthusiasts, slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A smooth, comforting clay that combines a gentle crunch with a rich earthy flavour and creamy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes exceptionally silky and smooth with a creamy melt-in-the-mouth texture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Damp earth, fresh soil, minerals, subtle roasted nuttiness\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and naturally broken pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light caramel through to rich brown tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ndivhuwos Crunch Clay\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft brown clays have long been appreciated throughout Southern Africa for their smooth texture, mineral richness, and earthy flavour. Traditionally gathered from local clay deposits, they remain popular within both sensory clay traditions and regional earth-material practices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-25g)","offer_id":54051261448519,"sku":"03012502070","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891760062791,"sku":"03012502071","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460413776199,"sku":"03012502072","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460413808967,"sku":"03012502073","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6fbe2bba-608b-4839-8c8d-7ae876cb96e9.png?v=1778509495"},{"product_id":"pretoria-sandy-brown-caramel-south-african-edible-clay","title":"Pretoria Sandy Brown – Caramel South African Clay Chunks","description":"\u003ch3 data-section-id=\"3h1ku8\" data-start=\"154\" data-end=\"169\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-start=\"171\" data-end=\"702\"\u003ePretoria Sandy Brown is a natural South African clay known for its dense crunch and rich caramel-earth profile. Sourced from the mineral-rich soils of the Pretoria region, these irregular clay chunks deliver a bold sensory experience with notes of baked earth, warm minerals, toasted soil, and subtle smoky undertones. The texture begins with a firm, compact snap before gradually softening into a creamy, earthy melt, creating the distinctive \"caramel clay\" experience that has made this variety so popular among clay enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"704\" data-end=\"1174\"\u003eNaturally unrefined and sun-dried, Pretoria Sandy Brown showcases the authentic character of South African earth clays. Its warm brown colour, satisfying density, and lingering mineral flavour make it particularly appealing to those who enjoy traditional African clay varieties with strong earthy depth and a smooth finish. Traditionally associated with Southern African geophagy practices, it is valued for its grounding texture, rich aroma, and slow sensory enjoyment.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1176\" data-end=\"1192\"\u003eKey features\u003c\/h3\u003e\n\u003cp data-start=\"1194\" data-end=\"1885\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1206\"\u003eTexture:\u003c\/strong\u003e Dense compact chunks with a strong crunch and creamy melt-down\u003cbr data-start=\"1269\" data-end=\"1272\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1282\"\u003eTaste:\u003c\/strong\u003e Deep earthy minerals, baked clay, toasted soil, subtle smokiness, caramel warmth\u003cbr data-start=\"1363\" data-end=\"1366\"\u003e\u003cstrong data-start=\"1366\" data-end=\"1384\"\u003eCrunch factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"1400\" data-end=\"1403\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1414\"\u003eOrigin:\u003c\/strong\u003e 🇿🇦 South Africa, Pretoria\u003cbr data-start=\"1442\" data-end=\"1445\"\u003e\u003cstrong data-start=\"1445\" data-end=\"1458\"\u003eBest for:\u003c\/strong\u003e Crunch lovers, traditional African clay enthusiasts, and fans of rich earthy flavours\u003cbr data-start=\"1544\" data-end=\"1547\"\u003e\u003cstrong data-start=\"1547\" data-end=\"1567\"\u003eClay experience:\u003c\/strong\u003e A bold, mineral-rich clay that combines a satisfying crunch with a smooth, creamy finish\u003cbr data-start=\"1656\" data-end=\"1659\"\u003e\u003cstrong data-start=\"1659\" data-end=\"1674\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1685\" data-end=\"1688\"\u003e\u003cstrong data-start=\"1688\" data-end=\"1710\"\u003eHydration texture:\u003c\/strong\u003e Softens into a creamy, slightly muddy consistency while retaining its earthy depth\u003cbr data-start=\"1793\" data-end=\"1796\"\u003e\u003cstrong data-start=\"1796\" data-end=\"1812\"\u003eAroma notes:\u003c\/strong\u003e Warm earth, baked clay, toasted minerals, subtle smoke, rain-soaked soil\u003c\/p\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1887\" data-end=\"1906\"\u003eProduct details\u003c\/h3\u003e\n\u003cp data-section-id=\"bs82nj\" data-start=\"1887\" data-end=\"1906\"\u003e\u003cstrong data-start=\"1935\" data-end=\"1945\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1970\" data-end=\"1973\"\u003e\u003cstrong data-start=\"1973\" data-end=\"1984\"\u003eColour:\u003c\/strong\u003e Sandy brown to deep caramel brown with natural variation\u003cbr data-start=\"2041\" data-end=\"2044\"\u003e\u003cstrong data-start=\"2044\" data-end=\"2060\"\u003eIngredients:\u003c\/strong\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2146\" data-end=\"2149\"\u003e\u003cstrong data-start=\"2149\" data-end=\"2160\"\u003eVendor:\u003c\/strong\u003e Ndivhuwo's Crunch Clay\u003cbr data-start=\"2177\" data-end=\"2180\"\u003e\u003cstrong data-start=\"2180\" data-end=\"2209\"\u003eTraditional clay origins:\u003c\/strong\u003e Caramel-style earth clays have long been enjoyed across parts of Southern and West Africa for their distinctive texture, earthy flavour, and mineral richness. Often associated with traditional calabash and kaolin clays, they remain closely connected to longstanding geophagy practices and cultural earth traditions.\u003cbr data-start=\"2525\" data-end=\"2528\"\u003e\u003cstrong data-start=\"2528\" data-end=\"2544\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2563\" data-end=\"2577\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2579\" data-end=\"2962\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-25g)","offer_id":54051186475335,"sku":"03012502080","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891759997255,"sku":"03012502081","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460414234951,"sku":"03012502082","price":7.59,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53460414267719,"sku":"03012502083","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_0cc840fd-cb88-4784-a219-da00a710b795.png?v=1778509444"},{"product_id":"african-clay-crumbs-dusts-and-powders-for-diy-treats-earthy-diy-clay-blends","title":"African Clay Crumbs, Dusts and Powders for DIY Treats - Earthy DIY Clay Blends","description":"\u003ch3 data-section-id=\"16zyfva\" data-start=\"101\" data-end=\"117\"\u003eKey features\u003c\/h3\u003e\n\u003cp data-start=\"119\" data-end=\"245\"\u003e\u003cstrong data-start=\"119\" data-end=\"131\"\u003eTexture:\u003c\/strong\u003e Fine powders with light crumb inclusations, allowing you to customise from soft dust to lightly textured crunch\u003c\/p\u003e\n\u003cp data-start=\"247\" data-end=\"308\"\u003e\u003cstrong data-start=\"247\" data-end=\"265\"\u003eCrunch factor:\u003c\/strong\u003e 1–3 (soft to medium, depending on blend)\u003c\/p\u003e\n\u003cp data-start=\"310\" data-end=\"414\"\u003e\u003cstrong data-start=\"310\" data-end=\"320\"\u003eTaste:\u003c\/strong\u003e Classic earthy profiles ranging from dry mineral notes to slightly roasted, clay-pot warmth\u003c\/p\u003e\n\u003cp data-start=\"416\" data-end=\"529\"\u003e\u003cstrong data-start=\"416\" data-end=\"428\"\u003eSensory:\u003c\/strong\u003e Fully customisable experience – mix, press, or sprinkle to create your ideal texture and intensity\u003c\/p\u003e\n\u003cp data-start=\"531\" data-end=\"594\"\u003e\u003cstrong data-start=\"531\" data-end=\"542\"\u003eOrigin:\u003c\/strong\u003e Nigeria, Ghana, South Africa, and various regions\u003c\/p\u003e\n\u003cp data-start=\"596\" data-end=\"708\"\u003e\u003cstrong data-start=\"596\" data-end=\"605\"\u003eUses:\u003c\/strong\u003e Ideal for DIY clay treats, blending textures, coating pieces, or creating personalised sensory mixes\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"884\"\u003e\u003cstrong data-start=\"710\" data-end=\"730\"\u003eClay experience:\u003c\/strong\u003e Perfect for those who enjoy control over their clay experience – whether you prefer soft dusts, gentle crumbs, or building your own crunch combinations\u003c\/p\u003e\n\u003chr data-start=\"886\" data-end=\"889\"\u003e\n\u003ch3 data-section-id=\"3h1ku8\" data-start=\"891\" data-end=\"906\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-start=\"908\" data-end=\"1118\"\u003eOur clay crumbs, dusts and powders for DIY treats are ideal for those who enjoy creating their own blends using the finer pieces from our main clay range, or simply exploring them for sensory and ASMR purposes.\u003c\/p\u003e\n\u003cp data-start=\"1120\" data-end=\"1368\"\u003ePowders are incredibly versatile—perfect for those who prefer a softer experience without the intensity of harder crunches. Whether you’re mixing, layering, or enjoying them as they are, they offer a gentler, more controlled way to explore texture.\u003c\/p\u003e\n\u003cp data-start=\"1370\" data-end=\"1623\"\u003eFrom light, airy dusts to softly textured crumb blends, this range gives you the freedom to experiment and personalise your experience. Ideal for building your own combinations, adjusting intensity, or complementing firmer pieces within your collection.\u003c\/p\u003e\n\u003cp data-start=\"1370\" data-end=\"1623\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"84\" data-end=\"101\"\u003eAvailable in:\u003c\/strong\u003e Nzu, Ulo, Eko Grey, Eko White, Pink Kaolin, Calaba\u003c\/p\u003e\n\u003chr data-start=\"1625\" data-end=\"1628\"\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"1630\" data-end=\"1644\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"1646\" data-end=\"2034\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Nzu \/ 50g","offer_id":53775664677191,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Nzu \/ 100g","offer_id":53775664742727,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Eko Grey \/ 50g","offer_id":53783231529287,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Eko Grey \/ 100g","offer_id":53783231562055,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Eko White \/ 50g","offer_id":53857736819015,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Eko White \/ 100g","offer_id":53857736851783,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Ulo \/ 50g","offer_id":53857736884551,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Ulo \/ 100g","offer_id":53857736917319,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Calabar \/ 50g","offer_id":53857736950087,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Calabar \/ 100g","offer_id":53857736982855,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Pink Kaolin \/ 50g","offer_id":53857737015623,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Pink Kaolin \/ 100g","offer_id":53857737048391,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_9f28ffc5-0155-4498-8785-11fe071d1a4b.png?v=1778021104"},{"product_id":"all-african-clay-experience-sampler-mixed-african-edible-clay-collection-stash-box-included-copy","title":"All African Clay Experience Sampler – Mixed African edible clay collection, Stash Box included (Copy)","description":"","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":53985837973831,"sku":"07081700011","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"400g (12 Clay Items)","offer_id":53985838006599,"sku":"07081700012","price":21.99,"currency_code":"GBP","in_stock":true}]}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/ChatGPT_Image_Jun_12_2025_07_55_47_PM.png?v=1777067104","url":"https:\/\/earthycrunch.co.uk\/collections\/africa.oembed","provider":"Earthy Crunch UK","version":"1.0","type":"link"}