{"title":"Clays","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eClays are diverse natural materials formed over millions of years through the weathering of rocks and minerals, primarily composed of fine particles like kaolinite, illite, and montmorillonite. Rich in minerals such as silica, alumina, iron, and calcium, these clays vary widely in color, texture, and taste—from smooth, creamy whites to dense, earthy reds and browns. Throughout human history, clays have played a vital role not only in pottery, medicine, and construction but also in geophagia—the practice of consuming earth for nutritional, medicinal, or cultural reasons. Many cultures around the world value edible clays for their mineral content, detoxifying properties, and soothing effects on the digestive system. Whether enjoyed raw, roasted, or mixed into pastes, global clays connect us deeply to the earth and continue to serve as a natural source of nourishment and tradition.\u003c\/p\u003e","products":[{"product_id":"dryfruit-clay","title":"Dryfruit Clay - Bestselling Smoky Indian Roasted clay","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"25\" data-end=\"47\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"48\" data-end=\"452\"\u003eDryfruit Clay Chunks are bold, naturally formed pieces of India’s iconic roasted dryfruit clay, celebrated for their intense crunch and deep smoky-earthy character. Each chunk delivers a firm initial bite that quickly collapses into a fragrant, dusty crumble, releasing layers of roasted earth, subtle sweet mineral notes and the distinctive charcoal-like finish dryfruit clay lovers recognise instantly.\u003c\/p\u003e\n\u003cp data-start=\"454\" data-end=\"922\"\u003eTraditionally roasted to enhance flavour, aroma and crispness, dryfruit clay develops its unmistakable dark colour and smoky profile through this age-old preparation method. The result is a clay that feels both powerful and grounding — rich in aroma, deeply earthy, and satisfyingly crunchy. Whether enjoyed as part of a stash collection, for sensory exploration, or simply to satisfy a strong clay craving, these chunks offer a bold and authentic dryfruit experience.\u003c\/p\u003e\n\u003chr data-start=\"924\" data-end=\"927\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"929\" data-end=\"951\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"952\" data-end=\"1158\"\u003eDryfruit Clay Chunks begin with a firm, crisp bite before rapidly breaking down into a smooth, smoky dust. The crumble is clean and dry, producing a satisfying roasted snap followed by a soft earthy finish.\u003c\/p\u003e\n\u003chr data-start=\"1160\" data-end=\"1163\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1165\" data-end=\"1184\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1185\" data-end=\"1425\"\u003eExpect a layered earthy profile with subtle sweet undertones reminiscent of ripe fruit balanced against roasted clay depth. The aroma is smoky and mineral-rich, finishing with a charcoal-like aftertaste typical of traditional dryfruit clay.\u003c\/p\u003e\n\u003chr data-start=\"1427\" data-end=\"1430\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1432\" data-end=\"1453\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1454\" data-end=\"1773\"\u003eDryfruit clay is renowned within the clay-eating community for its bold personality. The roasting process intensifies both flavour and crunch, creating a clay that feels robust, aromatic and deeply satisfying. Each chunk offers a grounding sensory experience — strong in texture, rich in scent, and unmistakably earthy.\u003c\/p\u003e\n\u003chr data-start=\"1775\" data-end=\"1778\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1780\" data-end=\"1798\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1799\" data-end=\"2009\"\u003e\n\u003cli data-section-id=\"1w269ou\" data-start=\"1799\" data-end=\"1841\"\u003e\n\u003cp data-start=\"1801\" data-end=\"1841\"\u003eAuthentic roasted Indian dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"awe2jy\" data-start=\"1842\" data-end=\"1879\"\u003e\n\u003cp data-start=\"1844\" data-end=\"1879\"\u003eBold smoky-earthy flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1w88gg0\" data-start=\"1880\" data-end=\"1924\"\u003e\n\u003cp data-start=\"1882\" data-end=\"1924\"\u003eStrong crunch with quick crumble texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1c714s2\" data-start=\"1925\" data-end=\"1960\"\u003e\n\u003cp data-start=\"1927\" data-end=\"1960\"\u003eNaturally irregular clay chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"g598vb\" data-start=\"1961\" data-end=\"2009\"\u003e\n\u003cp data-start=\"1963\" data-end=\"2009\"\u003ePopular within pica and geophagy communities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2011\" data-end=\"2014\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"2016\" data-end=\"2037\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2039\" data-end=\"3052\"\u003e\n\u003cli data-section-id=\"hnnj7k\" data-start=\"2039\" data-end=\"2080\"\u003e\n\u003cp data-start=\"2041\" data-end=\"2080\"\u003e\u003cstrong data-start=\"2041\" data-end=\"2050\"\u003eSize:\u003c\/strong\u003e Approximately 2–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"2081\" data-end=\"2122\"\u003e\n\u003cp data-start=\"2083\" data-end=\"2122\"\u003e\u003cstrong data-start=\"2083\" data-end=\"2094\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2123\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2125\" data-end=\"2162\"\u003e\u003cstrong data-start=\"2125\" data-end=\"2135\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"t1votb\" data-start=\"2163\" data-end=\"2211\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2211\"\u003e\u003cstrong data-start=\"2165\" data-end=\"2176\"\u003eColour:\u003c\/strong\u003e Deep black with natural variance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1a2wzia\" data-start=\"2212\" data-end=\"2280\"\u003e\n\u003cp data-start=\"2214\" data-end=\"2280\"\u003e\u003cstrong data-start=\"2214\" data-end=\"2226\"\u003eTexture:\u003c\/strong\u003e Firm bite with soft crumble; smoky, dusty and crisp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"147bgx4\" data-start=\"2281\" data-end=\"2350\"\u003e\n\u003cp data-start=\"2283\" data-end=\"2350\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2301\"\u003eCrunch Factor:\u003c\/strong\u003e Strong roasted crunch with fast-crumble finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vfzsn3\" data-start=\"2351\" data-end=\"2443\"\u003e\n\u003cp data-start=\"2353\" data-end=\"2443\"\u003e\u003cstrong data-start=\"2353\" data-end=\"2371\"\u003eTaste Profile:\u003c\/strong\u003e Sweet-earthy notes with smoky clay depth and charcoal-like aftertaste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d3r86d\" data-start=\"2444\" data-end=\"2491\"\u003e\n\u003cp data-start=\"2446\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2446\" data-end=\"2462\"\u003eIngredients:\u003c\/strong\u003e 100% natural dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2492\" data-end=\"2524\"\u003e\n\u003cp data-start=\"2494\" data-end=\"2524\"\u003e\u003cstrong data-start=\"2494\" data-end=\"2516\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2525\" data-end=\"2549\"\u003e\n\u003cp data-start=\"2527\" data-end=\"2549\"\u003e\u003cstrong data-start=\"2527\" data-end=\"2538\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xf1evr\" data-start=\"2550\" data-end=\"3052\"\u003e\n\u003cp data-start=\"2552\" data-end=\"3052\"\u003e\u003cstrong data-start=\"2552\" data-end=\"2581\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Dryfruit clay has long been appreciated within Indian geophagy traditions, particularly in regions where roasted clays are valued for their grounding aroma and intense earthy flavour. Roasting naturally occurring black clays is a traditional method used to enhance crispness and develop the smoky, slightly sweet character that dryfruit clay is known for. These clays remain especially prized for their strong crunch, aromatic depth and distinctive charcoal-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697480229191,"sku":"03050201122","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52638802411847,"sku":"03050201121","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52638802444615,"sku":"0305020113","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_022cd7d1-4d2a-42b2-88f7-ddbc1f0627b2.png?v=1761675081"},{"product_id":"half-roasted-nakumatt-roasted-indian-edible-clay","title":"Half Roasted Nakumatt - Best Selling semi-roasted Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHalf Roasted Nakumatt is a natural Indian clay known for its powerful crunch and intensely earthy mineral profile. Made from premium Nakumatt clay and partially roasted using traditional preparation methods, these dense chunks deliver a bold sensory experience with notes of burnt clay, wet cement, petrichor, and cave-like mineral earthiness. The roasting process creates crisp outer edges while preserving the dense character of the interior, producing a distinctive contrast between roasted intensity and natural clay depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePopular among lovers of strong crunchy clays, ASMR textures, and mineral-rich sensory materials, Half Roasted Nakumatt offers a satisfying hard crunch followed by a dense earthy breakdown. Traditionally associated with Indian geophagy practices, this clay is valued for its robust texture, atmospheric flavour profile, and deeply grounding character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense roasted chunks with crisp edges and a heavy mineral crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Burnt clay, wet cement, petrichor, mineral earthiness, cave-like undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, ASMR enthusiasts, experienced clay enthusiasts\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold roasted clay with intense crunch, deep mineral flavour, and a satisfying balance between crispness and density.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, rain-soaked stone, burnt clay, damp earth, mineral cave notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and natural broken segments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Grey with darker roasted patches and natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Half Roasted Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt clay has long been valued within Indian clay traditions for its dense mineral structure and rich earthy flavour. Partial roasting enhances the aroma and texture while preserving some of the clay's natural depth, creating a unique sensory profile that combines roasted intensity with the character of raw earth.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697475215687,"sku":"03050201182","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677829034311,"sku":"0305020118","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677829001543,"sku":"0305020119","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bf0ec7-5dff-4ae4-9fe3-02789d2fdc88.png?v=1758675893"},{"product_id":"red-nakumatt-iron-rich-indian-edible-clay","title":"Red Nakumatt Clay - Iron-rich Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt is a natural Indian clay known for its hard, crunchy texture and deeply earthy mineral profile. Sourced from iron-rich regions of India and traditionally roasted to enhance its character, these irregular clay chunks deliver a bold sensory experience with notes of baked topsoil, warm minerals, cement dust, and subtle metallic undertones. Popular among lovers of strong earthy flavours, crunchy clay textures, ASMR experiences, and mineral-rich sensory materials, Red Nakumatt offers a robust, grounding experience that leaves a lasting impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture begins with a resistant crunch before breaking into a dry, crumbly mineral crumble. Its distinctive roasted-earth character and intense mineral depth have made it a favourite within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay preparation traditions, Red Nakumatt is valued for its strength, authenticity, and rich sensory profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard, dry chunks with a crunchy snap and gritty mineral crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep topsoil earthiness, cement minerals, iron-rich notes, subtle asphalt undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, crunch lovers, ASMR sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A powerful roasted-earth clay offering dense crunch, strong mineral character, and a bold traditional profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a muddy, earthy paste while retaining rich mineral flavour\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, warm earth, baked clay, mineral dust, heated stone\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red, rusty brown, and iron-rich earth tones with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt originates from mineral-rich Indian clay deposits traditionally roasted to intensify both texture and flavour. Within Indian geophagy traditions, roasted red clays have long been appreciated for their dense crunch, earthy aroma, and grounding mineral character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53783807328583,"sku":"0305020190","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639036145991,"sku":"0305020190","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52639036178759,"sku":"0305020191","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_296b0183-c6d7-4441-85b1-fb255ef30083.png?v=1778024713"},{"product_id":"smoked-nakumatt","title":"Smoked Nakumatt  - Smoky Indian clay chunks","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"20\" data-end=\"42\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"43\" data-end=\"310\"\u003eSmoked Nakumatt is a bold, intensely roasted clay crafted from 100% authentic Indian Nakumatt clay. Known for its powerful aroma and ultra-hard texture, these dark grey chunks and occasional slab-like pieces deliver a sharp, gritty crunch with a deep smoky character.\u003c\/p\u003e\n\u003cp data-start=\"312\" data-end=\"705\"\u003eEach piece carries a rich, fire-roasted scent layered with strong mineral notes. The flavour profile is complex and atmospheric, blending earthy depth with distinctive undertones reminiscent of basement dust, asphalt and faint petrol. Designed for those who appreciate powerful clay flavours and dramatic crunch, Smoked Nakumatt offers a robust sensory experience with a striking roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"707\" data-end=\"710\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"712\" data-end=\"734\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"735\" data-end=\"904\"\u003eSmoked Nakumatt is extremely hard and dry, producing a firm, gritty bite. The crunch is sharp and dense, breaking into coarse fragments with a distinctly roasted finish.\u003c\/p\u003e\n\u003chr data-start=\"906\" data-end=\"909\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"911\" data-end=\"930\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"931\" data-end=\"1120\"\u003eThe taste is intensely smoky and mineral-rich with deep earthy notes. Aromatic undertones of basement dust, asphalt and subtle petrol-like hints create a bold and memorable flavour profile.\u003c\/p\u003e\n\u003chr data-start=\"1122\" data-end=\"1125\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1127\" data-end=\"1148\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1458\"\u003eThe smoking process intensifies the natural strength and mineral density of Nakumatt clay, transforming it into a powerful clay experience. With its dramatic aroma, ultra-hard bite and smoky complexity, this clay is especially appreciated by those who enjoy strong, atmospheric flavours and commanding crunch.\u003c\/p\u003e\n\u003chr data-start=\"1460\" data-end=\"1463\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1465\" data-end=\"1483\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1484\" data-end=\"1699\"\u003e\n\u003cli data-section-id=\"1n5kg7u\" data-start=\"1484\" data-end=\"1518\"\u003e\n\u003cp data-start=\"1486\" data-end=\"1518\"\u003eAuthentic Indian Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xn55t\" data-start=\"1519\" data-end=\"1568\"\u003e\n\u003cp data-start=\"1521\" data-end=\"1568\"\u003eIntensely smoked and roasted for strong aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5npizf\" data-start=\"1569\" data-end=\"1610\"\u003e\n\u003cp data-start=\"1571\" data-end=\"1610\"\u003eVery hard chunks and occasional slabs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16ozy8\" data-start=\"1611\" data-end=\"1649\"\u003e\n\u003cp data-start=\"1613\" data-end=\"1649\"\u003eBold smoky mineral flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eqe8jo\" data-start=\"1650\" data-end=\"1699\"\u003e\n\u003cp data-start=\"1652\" data-end=\"1699\"\u003eDesigned for lovers of powerful crunchy clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1701\" data-end=\"1704\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1706\" data-end=\"1727\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1729\" data-end=\"2782\"\u003e\n\u003cli data-section-id=\"fbd803\" data-start=\"1729\" data-end=\"1770\"\u003e\n\u003cp data-start=\"1731\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1731\" data-end=\"1740\"\u003eSize:\u003c\/strong\u003e Approximately 1–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1771\" data-end=\"1812\"\u003e\n\u003cp data-start=\"1773\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1773\" data-end=\"1784\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16amku\" data-start=\"1813\" data-end=\"1885\"\u003e\n\u003cp data-start=\"1815\" data-end=\"1885\"\u003e\u003cstrong data-start=\"1815\" data-end=\"1825\"\u003eShape:\u003c\/strong\u003e Chunky irregular segments and occasional slab-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12qzkvh\" data-start=\"1886\" data-end=\"1952\"\u003e\n\u003cp data-start=\"1888\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1888\" data-end=\"1899\"\u003eColour:\u003c\/strong\u003e Charcoal to deep grey with smoked, blackened edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3g1i8o\" data-start=\"1953\" data-end=\"2011\"\u003e\n\u003cp data-start=\"1955\" data-end=\"2011\"\u003e\u003cstrong data-start=\"1955\" data-end=\"1967\"\u003eTexture:\u003c\/strong\u003e Very hard and dry with firm gritty crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mou6\" data-start=\"2012\" data-end=\"2074\"\u003e\n\u003cp data-start=\"2014\" data-end=\"2074\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e Strong dense crunch with roasted finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wqn3ec\" data-start=\"2075\" data-end=\"2167\"\u003e\n\u003cp data-start=\"2077\" data-end=\"2167\"\u003e\u003cstrong data-start=\"2077\" data-end=\"2095\"\u003eTaste Profile:\u003c\/strong\u003e Smoky mineral clay with basement, asphalt and faint petrol undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3o64ip\" data-start=\"2168\" data-end=\"2214\"\u003e\n\u003cp data-start=\"2170\" data-end=\"2214\"\u003e\u003cstrong data-start=\"2170\" data-end=\"2186\"\u003eIngredients:\u003c\/strong\u003e 100% smoked Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2215\" data-end=\"2247\"\u003e\n\u003cp data-start=\"2217\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2217\" data-end=\"2239\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2248\" data-end=\"2272\"\u003e\n\u003cp data-start=\"2250\" data-end=\"2272\"\u003e\u003cstrong data-start=\"2250\" data-end=\"2261\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lnep3\" data-start=\"2273\" data-end=\"2782\"\u003e\n\u003cp data-start=\"2275\" data-end=\"2782\"\u003e\u003cstrong data-start=\"2275\" data-end=\"2304\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nakumatt clay is sourced from mineral-rich Indian soils known for their dense structure and bold earthy flavour. Through a high-heat roasting and smoking process, the clay develops a deeper aroma and darker colour while maintaining its naturally strong texture. This preparation enhances the clay’s smoky complexity and mineral intensity, creating a flavour profile often described as atmospheric and nostalgic, reminiscent of rain on tarmac, warm earth and fire-roasted stone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697471775047,"sku":"03050201342","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639067636039,"sku":"0305020134","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52639067668807,"sku":"0305020135","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_ca880aa6-6047-4413-a497-a186da75d849.png?v=1750109923"},{"product_id":"crystal-nakumatt","title":"Crystal Nakumatt - Fresh water\/mineral-rich Indian Clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"80\" data-end=\"95\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"97\" data-end=\"744\"\u003e\u003cstrong data-start=\"97\" data-end=\"109\"\u003eTexture:\u003c\/strong\u003e Smooth granular bite with a clean dry crumble\u003cbr data-start=\"155\" data-end=\"158\"\u003e\u003cstrong data-start=\"158\" data-end=\"176\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"187\" data-end=\"190\"\u003e\u003cstrong data-start=\"190\" data-end=\"200\"\u003eTaste:\u003c\/strong\u003e Mild mineral earthiness with a cool, clean finish\u003cbr data-start=\"250\" data-end=\"253\"\u003e\u003cstrong data-start=\"253\" data-end=\"265\"\u003eSensory:\u003c\/strong\u003e Pale translucent appearance with refined mineral clarity\u003cbr data-start=\"322\" data-end=\"325\"\u003e\u003cstrong data-start=\"325\" data-end=\"336\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Nakumatt clay regions\u003cbr data-start=\"370\" data-end=\"373\"\u003e\u003cstrong data-start=\"373\" data-end=\"382\"\u003eUses:\u003c\/strong\u003e Ideal for collectors, subtle clay lovers, ASMR crunch experiences, and mineral-forward sensory enjoyment\u003cbr data-start=\"487\" data-end=\"490\"\u003e\u003cstrong data-start=\"490\" data-end=\"510\"\u003eClay Experience:\u003c\/strong\u003e Best suited to those who enjoy cleaner, gentler clay profiles with balanced mineral notes rather than heavy roasted flavours. Suitable for both beginners and experienced clay enthusiasts seeking a calm, grounding, refined experience.\u003c\/p\u003e\n\u003chr data-start=\"746\" data-end=\"749\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"751\" data-end=\"770\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"772\" data-end=\"1125\"\u003eCrystal Nakumatt is a rare and visually striking variety of traditional Nakumatt clay, valued for its pale translucent appearance and naturally refined mineral profile. Unlike darker roasted or smoked varieties, this clay is presented closer to its natural state, allowing its soft earthy character and delicate mineral qualities to remain fully intact.\u003c\/p\u003e\n\u003cp data-start=\"1127\" data-end=\"1515\"\u003eFormed into chunky slabs and naturally broken fragments, Crystal Nakumatt offers a quieter, cleaner sensory experience centred around purity, texture, and subtle mineral depth. Its almost stone-like appearance gives it a distinctive crystalline quality that makes it especially appreciated among collectors and enthusiasts who prefer elegant, understated clays over bold roasted profiles.\u003c\/p\u003e\n\u003cp data-start=\"1517\" data-end=\"1739\"\u003eTraditionally sourced from mineral-rich clay deposits in India, Crystal Nakumatt reflects the earthy simplicity and grounding qualities often associated with natural clay traditions and sensory-focused geophagia practices.\u003c\/p\u003e\n\u003chr data-start=\"1741\" data-end=\"1744\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1746\" data-end=\"1765\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1767\" data-end=\"2044\"\u003eCrystal Nakumatt delivers a firm yet controlled bite with a smooth granular structure that breaks evenly under pressure. The initial crunch is dry, crisp, and clean without excessive hardness, creating a satisfying mineral snap before gently crumbling into fine soft fragments.\u003c\/p\u003e\n\u003cp data-start=\"2046\" data-end=\"2314\"\u003eThe texture remains refined throughout the chew, with minimal grit and a polished mineral consistency that feels smooth rather than dusty. As the clay softens, it develops into a delicate earthy crumble with a cooling mineral finish that lingers lightly on the palate.\u003c\/p\u003e\n\u003chr data-start=\"2316\" data-end=\"2319\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2321\" data-end=\"2337\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2339\" data-end=\"2654\"\u003eThe flavour profile is mild, clean, and naturally mineral-forward. Soft earthy notes appear first, followed by subtle cool mineral tones that give the clay a refreshing, balanced character. Unlike roasted Nakumatt varieties with smoky depth, Crystal Nakumatt remains lighter and more delicate with a cleaner finish.\u003c\/p\u003e\n\u003cp data-start=\"2656\" data-end=\"2919\"\u003eIts aroma is faint and earthy with subtle dry stone and mineral notes. During chewing, the flavour develops gradually from crisp mineral dryness into a smooth earthy creaminess, maintaining a calm, refined taste throughout without becoming overly heavy or bitter.\u003c\/p\u003e\n\u003chr data-start=\"2921\" data-end=\"2924\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2926\" data-end=\"2948\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2950\" data-end=\"3618\"\u003e\u003cstrong data-start=\"2950\" data-end=\"2961\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003cbr data-start=\"2987\" data-end=\"2990\"\u003e\u003cstrong data-start=\"2990\" data-end=\"3000\"\u003eShape:\u003c\/strong\u003e Chunky fragments and slabs with naturally broken flat edges\u003cbr data-start=\"3060\" data-end=\"3063\"\u003e\u003cstrong data-start=\"3063\" data-end=\"3074\"\u003eColour:\u003c\/strong\u003e Pale grey to lightly translucent tones with soft mineral shimmer\u003cbr data-start=\"3139\" data-end=\"3142\"\u003e\u003cstrong data-start=\"3142\" data-end=\"3158\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3221\" data-end=\"3224\"\u003e\u003cstrong data-start=\"3224\" data-end=\"3235\"\u003eVendor:\u003c\/strong\u003e CAA\u003cbr data-start=\"3239\" data-end=\"3242\"\u003e\u003cstrong data-start=\"3242\" data-end=\"3271\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Crystal Nakumatt is sourced from select clay deposits in India known for dense mineral composition and natural purity. In traditional clay practices, less processed clays such as this are often valued for their clean mineral taste, smooth texture, and grounding sensory qualities, offering a more natural alternative to heavily roasted varieties.\u003c\/p\u003e\n\u003chr data-start=\"3620\" data-end=\"3623\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3625\" data-end=\"3638\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3640\" data-end=\"4023\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52770408956231,"sku":"04050302991","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52770408988999,"sku":"04050302992","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_2ccdc992-0631-4693-867d-df3fef267132.png?v=1750110207"},{"product_id":"mexican-terracotta-stash-450g-with-keepsake-compartmented-storage-box","title":"All Latin American Clay Experience Sampler – Stash Box included - Edible terracottas, dirts, barros terrones, and kaolins from across Latin America","description":"\u003ch3 data-end=\"20\" data-start=\"0\" data-section-id=\"1n8lizy\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"385\" data-start=\"22\"\u003eThe Latin American Sampler is a thoughtfully curated collection of authentic Mexican clay pieces, bringing together a diverse mix of textures, shapes, and traditional flavours in one versatile stash. Sourced from multiple respected vendors, including La Sobrina, this selection offers a well-rounded introduction to the depth and character of Mexican  and Colombian clay craftsmanship.\u003c\/p\u003e\n\u003cp data-end=\"481\" data-start=\"387\"\u003eInside, you’ll find any one of a variety of distinctive items (check our entire \u003ca rel=\"noopener\" href=\"https:\/\/www.earthycrunch.co.uk\/collections\/latin-america\" target=\"_blank\"\u003eLatin\u003c\/a\u003e range), each with its own texture and personality:\u003c\/p\u003e\n\u003cp data-end=\"1385\" data-start=\"936\"\u003eEach piece varies in form—from compact chunks and crisp bites to soft, crumbly segments—creating a dynamic and engaging clay experience. Textures range from smooth and firm to lightly dusty and melt-down soft, with occasional crisp snaps throughout. The overall flavour profile stays true to classic Mexican terracotta and kaolin notes: earthy, mineral-rich, with subtle dusty warmth and occasional smoky or creamy undertones depending on the piece.\u003c\/p\u003e\n\u003cp data-end=\"1656\" data-start=\"1387\"\u003ePresented in a durable, reusable plastic stash box, this sampler is designed to keep your collection fresh, organised, and ready to enjoy. Ideal for both seasoned clay enthusiasts and those looking to explore a wide spectrum of Mexican clay textures in one curated set.\u003c\/p\u003e\n\u003chr data-end=\"1661\" data-start=\"1658\"\u003e\n\u003ch3 data-end=\"1683\" data-start=\"1663\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1863\" data-start=\"1685\"\u003eA varied sensory mix ranging from soft, dusty melts to medium-crisp bites. Expect a combination of smooth firmness, crumbly breakdowns, and occasional snappy pieces for contrast.\u003c\/p\u003e\n\u003chr data-end=\"1868\" data-start=\"1865\"\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1870\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"2050\" data-start=\"1889\"\u003eClassic Mexican earthiness with layered profiles—dusty terracotta, mineral-rich kaolin, gentle smokiness, and faint creamy or coconut notes across select pieces.\u003c\/p\u003e\n\u003chr data-end=\"2055\" data-start=\"2052\"\u003e\n\u003ch3 data-end=\"2076\" data-start=\"2057\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2306\" data-start=\"2078\"\u003eThis sampler is all about variety and exploration. Each handful offers something different—whether it’s a soft, melt-in-the-mouth kaolin or a firmer, crunchy terracotta bite—making it perfect for discovering personal favourites.\u003c\/p\u003e\n\u003chr data-end=\"2311\" data-start=\"2308\"\u003e\n\u003ch3 data-end=\"2329\" data-start=\"2313\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2713\" data-start=\"2331\"\u003e\n\u003cli data-end=\"2382\" data-start=\"2331\" data-section-id=\"6v7tc\"\u003e\n\u003cp data-end=\"2382\" data-start=\"2333\"\u003eCurated mix of authentic Mexican clay varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2442\" data-start=\"2383\" data-section-id=\"13e9s6i\"\u003e\n\u003cp data-end=\"2442\" data-start=\"2385\"\u003eIncludes terracotta, barrito, kaolin, and terrón styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2490\" data-start=\"2443\" data-section-id=\"gvhq2e\"\u003e\n\u003cp data-end=\"2490\" data-start=\"2445\"\u003eWide range of textures from soft to crunchy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2553\" data-start=\"2491\" data-section-id=\"1gh232t\"\u003e\n\u003cp data-end=\"2553\" data-start=\"2493\"\u003eSubtle flavour variations including smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2597\" data-start=\"2554\" data-section-id=\"1ss91wa\"\u003e\n\u003cp data-end=\"2597\" data-start=\"2556\"\u003eComes in a reusable, airtight stash box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2652\" data-start=\"2598\" data-section-id=\"puopum\"\u003e\n\u003cp data-end=\"2652\" data-start=\"2600\"\u003eSourced from multiple vendors including La Sobrina\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2713\" data-start=\"2653\" data-section-id=\"8w959u\"\u003e\n\u003cp data-end=\"2713\" data-start=\"2655\"\u003eAvailable in selectable weights to suit your stash needs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2718\" data-start=\"2715\"\u003e\n\u003ch3 data-end=\"2739\" data-start=\"2720\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"3594\" data-start=\"2741\"\u003e\n\u003cli data-end=\"2777\" data-start=\"2741\" data-section-id=\"cjlksr\"\u003e\n\u003cp data-end=\"2777\" data-start=\"2743\"\u003e\u003cstrong data-end=\"2752\" data-start=\"2743\"\u003eSize:\u003c\/strong\u003e Mixed shapes and sizes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2831\" data-start=\"2778\" data-section-id=\"9e6j9e\"\u003e\n\u003cp data-end=\"2831\" data-start=\"2780\"\u003e\u003cstrong data-end=\"2791\" data-start=\"2780\"\u003eWeight:\u003c\/strong\u003e Varies (selectable options available)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2891\" data-start=\"2832\" data-section-id=\"11ni88t\"\u003e\n\u003cp data-end=\"2891\" data-start=\"2834\"\u003e\u003cstrong data-end=\"2844\" data-start=\"2834\"\u003eShape:\u003c\/strong\u003e Varied – chunks, bites, pieces, and crumbles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2957\" data-start=\"2892\" data-section-id=\"tg2q1n\"\u003e\n\u003cp data-end=\"2957\" data-start=\"2894\"\u003e\u003cstrong data-end=\"2905\" data-start=\"2894\"\u003eColour:\u003c\/strong\u003e Natural terracotta tones with lighter kaolin hues\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3020\" data-start=\"2958\" data-section-id=\"1votns4\"\u003e\n\u003cp data-end=\"3020\" data-start=\"2960\"\u003e\u003cstrong data-end=\"2972\" data-start=\"2960\"\u003eTexture:\u003c\/strong\u003e Smooth, firm, dusty, and occasionally crumbly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3073\" data-start=\"3021\" data-section-id=\"1tzp884\"\u003e\n\u003cp data-end=\"3073\" data-start=\"3023\"\u003e\u003cstrong data-end=\"3041\" data-start=\"3023\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – Soft to Medium hardness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3159\" data-start=\"3074\" data-section-id=\"1dh0xu6\"\u003e\n\u003cp data-end=\"3159\" data-start=\"3076\"\u003e\u003cstrong data-end=\"3094\" data-start=\"3076\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, dusty, mineral-rich with subtle smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3227\" data-start=\"3160\" data-section-id=\"1ce54hl\"\u003e\n\u003cp data-end=\"3227\" data-start=\"3162\"\u003e\u003cstrong data-end=\"3178\" data-start=\"3162\"\u003eIngredients:\u003c\/strong\u003e Natural clay (terracotta and kaolin varieties)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3261\" data-start=\"3228\" data-section-id=\"j8kohe\"\u003e\n\u003cp data-end=\"3261\" data-start=\"3230\"\u003e\u003cstrong data-end=\"3252\" data-start=\"3230\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3308\" data-start=\"3262\" data-section-id=\"fk8o3w\"\u003e\n\u003cp data-end=\"3308\" data-start=\"3264\"\u003e\u003cstrong data-end=\"3275\" data-start=\"3264\"\u003eVendor:\u003c\/strong\u003e Various (including La Sobrina)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3594\" data-start=\"3309\" data-section-id=\"24678g\"\u003e\n\u003cp data-end=\"3594\" data-start=\"3311\"\u003e\u003cstrong data-end=\"3340\" data-start=\"3311\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Mexican pottery and clay-eating traditions, this sampler brings together regional favourites—from broken pot shards (pedacería) to kaolin blends and terrón chunks—each reflecting generations of artisanal clay preparation and cultural heritage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3599\" data-start=\"3596\"\u003e\n\u003ch3 data-end=\"3615\" data-start=\"3601\" data-section-id=\"7cj1qd\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"175g","offer_id":53558021652807,"sku":"07041900891","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"400g","offer_id":53558021685575,"sku":"07041900893","price":26.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_c53004c7-1622-43aa-b0fc-1ec3a4cc1909.png?v=1750723394"},{"product_id":"punjabi-ki-mitti-350g","title":"Punjabi Ki Mitti Biscuits – Creamy Earthy Indian Terracotta Biscuits","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"111\" data-end=\"126\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"128\" data-end=\"949\"\u003e\u003cstrong data-start=\"128\" data-end=\"140\"\u003eTexture:\u003c\/strong\u003e Smooth, dense bite that gently softens into a creamy, melt-in-the-mouth clay finish\u003cbr data-start=\"224\" data-end=\"227\"\u003e\u003cstrong data-start=\"227\" data-end=\"245\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"261\" data-end=\"264\"\u003e\u003cstrong data-start=\"264\" data-end=\"274\"\u003eTaste:\u003c\/strong\u003e Rich fertile red-soil base with soft riverbank clay notes, muted metallic earthiness, and light warm nuttiness\u003cbr data-start=\"385\" data-end=\"388\"\u003e\u003cstrong data-start=\"388\" data-end=\"400\"\u003eSensory:\u003c\/strong\u003e Damp petrichor aroma with smooth clay warmth and a slow, creamy melt progression\u003cbr data-start=\"481\" data-end=\"484\"\u003e\u003cstrong data-start=\"484\" data-end=\"495\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Punjab region\u003cbr data-start=\"521\" data-end=\"524\"\u003e\u003cstrong data-start=\"524\" data-end=\"533\"\u003eUses:\u003c\/strong\u003e Ideal for beginners exploring terracotta clay textures and those transitioning from harder clay forms\u003cbr data-start=\"635\" data-end=\"638\"\u003e\u003cstrong data-start=\"638\" data-end=\"658\"\u003eClay Experience:\u003c\/strong\u003e Best suited for beginners and early-stage clay enthusiasts. Gentle, approachable, and forgiving in texture, offering a smooth introduction to terracotta without the intensity of dense or gritty clays. A great step beyond raw clay chunks or clay pots, with a softer, more comforting profile.\u003c\/p\u003e\n\u003chr data-start=\"951\" data-end=\"954\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"956\" data-end=\"975\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"977\" data-end=\"1301\"\u003ePunjabi Ki Mitti Biscuits are a softer, more approachable interpretation of traditional Punjabi earth clay, inspired by the rich soils of Northern India. Crafted from natural red earth and terracotta clay, these biscuit-style pieces retain their cultural grounding while offering a far smoother, creamier sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1593\"\u003eUnlike more rugged clay forms, this variation is designed to be gentle and beginner-friendly. It introduces the essence of “Punjab’s Earth” in a softened format, making it ideal for those who are curious about terracotta textures but not yet ready for denser, more intense clay experiences.\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1853\"\u003eThe flavour profile is warm and earthy, centred around fertile soil tones, softened riverbank clay, and subtle metallic undertones. A faint nuttiness from traditional roasting methods adds depth without overpowering the smooth, rounded character of the clay.\u003c\/p\u003e\n\u003chr data-start=\"1855\" data-end=\"1858\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1860\" data-end=\"1879\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1881\" data-end=\"2129\"\u003eThe texture begins with a soft, dense bite that yields easily under pressure, requiring minimal effort compared to more granular or gritty clays. Instead of breaking into coarse fragments, it gradually transitions into a smooth, creamy consistency.\u003c\/p\u003e\n\u003cp data-start=\"2131\" data-end=\"2325\"\u003eAs chewing continues, the clay softens further, almost melting into a velvety paste-like finish. There is little to no grit, making the experience exceptionally smooth and consistent throughout.\u003c\/p\u003e\n\u003cp data-start=\"2327\" data-end=\"2541\"\u003eThis gentle breakdown makes it especially suitable for those new to terracotta textures, offering a controlled and comforting transition from solid bite to creamy melt without harsh resistance or sharp granularity.\u003c\/p\u003e\n\u003chr data-start=\"2543\" data-end=\"2546\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2548\" data-end=\"2564\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2566\" data-end=\"2800\"\u003eThe taste opens with soft red-soil warmth, immediately grounded in earthy clay notes that are mellow rather than intense. Riverbank clay undertones provide a natural freshness, while faint metallic hints sit quietly in the background.\u003c\/p\u003e\n\u003cp data-start=\"2802\" data-end=\"3036\"\u003eAs the texture softens, the flavour becomes creamier and more rounded, with damp earth tones blending into a smooth, almost milky clay finish. Subtle roasted nuttiness adds warmth and familiarity without overpowering the base profile.\u003c\/p\u003e\n\u003cp data-start=\"3038\" data-end=\"3215\"\u003eThe aroma is gently petrichor-led, evoking light rainfall over warm soil rather than heavy or stormy earth scents. The overall experience is soft, calming, and deeply grounding.\u003c\/p\u003e\n\u003chr data-start=\"3217\" data-end=\"3220\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3222\" data-end=\"3244\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3246\" data-end=\"3865\"\u003e\u003cstrong data-start=\"3246\" data-end=\"3257\"\u003eWeight:\u003c\/strong\u003e Variable selection\u003cbr data-start=\"3299\" data-end=\"3302\"\u003e\u003cstrong data-start=\"3302\" data-end=\"3312\"\u003eShape:\u003c\/strong\u003e Irregular biscuit-style clay pieces\u003cbr data-start=\"3348\" data-end=\"3351\"\u003e\u003cstrong data-start=\"3351\" data-end=\"3362\"\u003eColour:\u003c\/strong\u003e Warm terracotta reds, soft browns, and muted earthy oranges\u003cbr data-start=\"3422\" data-end=\"3425\"\u003e\u003cstrong data-start=\"3425\" data-end=\"3441\"\u003eIngredients:\u003c\/strong\u003e Natural Indian red clay and terracotta clay\u003cbr data-start=\"3485\" data-end=\"3488\"\u003e\u003cstrong data-start=\"3488\" data-end=\"3499\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3516\" data-end=\"3519\"\u003e\u003cstrong data-start=\"3519\" data-end=\"3548\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Punjab’s fertile soil traditions, Punjabi Ki Mitti reflects a cultural connection to the land, reinterpreted here in a softer, beginner-friendly format. It introduces the essence of regional earth clays in a smooth, approachable way, offering a gentle entry point into terracotta-based sensory experiences.\u003c\/p\u003e\n\u003chr data-start=\"3867\" data-end=\"3870\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3872\" data-end=\"3885\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3887\" data-end=\"4270\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53870139081031,"sku":"04050800341","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52727493165383,"sku":"04050800342","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53057529512263,"sku":"04050800343","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_65c96320-f562-42e9-9f68-d4b31c271faf.png?v=1751996942"},{"product_id":"red-nakumatt-bundle","title":"The All 'Red Nakumatt' Bundle - Clay for Pica\/Geophagia","description":"\u003cp data-start=\"0\" data-end=\"21\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"318\"\u003e\u003cstrong data-start=\"23\" data-end=\"46\"\u003eRed Nakumatt Bundle\u003c\/strong\u003e is the ultimate indulgence for lovers of rich, iron-tinted, earthy clays. This thoughtfully curated trio showcases the full spectrum of Red Nakumatt textures and forms—bringing together classic, crunchy chunks, crumbly stick-shaped bites, and crispy, glazed clay cookies.\u003c\/p\u003e\n\u003cp data-start=\"320\" data-end=\"869\"\u003eThe \u003cstrong data-start=\"324\" data-end=\"347\"\u003eRed Nakumatt (350g)\u003c\/strong\u003e serves as the core: a bold, mineral-rich Indian red clay with deep soil tones and a firm, satisfying crunch. Complementing this are \u003cstrong data-start=\"480\" data-end=\"506\"\u003etwo Red Nakumatt sticks (120g)\u003c\/strong\u003e—playful, crumbly stick-shaped pieces that offer a slightly softer chew and a crispy breakdown on the tongue. To round it out, the \u003cstrong data-start=\"638\" data-end=\"676\"\u003eRed Nakumatt Cracker Cookies (90g)\u003c\/strong\u003e bring a snap-crackle element with their grainy, glazed shell and rich, cementy bite. These cookies are layered with tiny crumbs inside that enhance the crunch and flavour from start to finish.\u003c\/p\u003e\n\u003cp data-start=\"871\" data-end=\"1146\"\u003eTogether, this bundle offers a harmonious mix of textures—from dense and gritty to crumbly and crisp—delivering signature red clay notes with hints of pottery dust, wet soil, and burnt brick. A full-bodied, ASMR-friendly experience for serious crunchers and collectors alike.\u003c\/p\u003e\n\u003chr data-start=\"1148\" data-end=\"1151\"\u003e\n\u003cp data-start=\"1153\" data-end=\"1173\"\u003e\u003cstrong data-start=\"1153\" data-end=\"1173\"\u003eBundle Includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1174\" data-end=\"1263\"\u003e\n\u003cli data-start=\"1174\" data-end=\"1202\"\u003e\n\u003cp data-start=\"1176\" data-end=\"1202\"\u003eRed Nakumatt Chunks (350g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1203\" data-end=\"1226\"\u003e\n\u003cp data-start=\"1205\" data-end=\"1226\"\u003eRed Nakumatt Sticks x2 (120g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1227\" data-end=\"1263\"\u003e\n\u003cp data-start=\"1229\" data-end=\"1263\"\u003eRed Nakumatt Cracker Cookies (90g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1265\" data-end=\"1335\"\u003e\u003cstrong data-start=\"1265\" data-end=\"1285\"\u003eTexture Variety:\u003c\/strong\u003e\u003cbr\u003eDense chunks, crumbly sticks, glazed crisp cookies\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1365\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1348\"\u003eColour:\u003c\/strong\u003e\u003cbr\u003eDeep earthy reds\u003c\/p\u003e\n\u003cp data-start=\"1367\" data-end=\"1436\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1385\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr\u003eRanges from 3–5 – medium crumble to extreme crunch\u003c\/p\u003e\n\u003cp data-start=\"1438\" data-end=\"1522\"\u003e\u003cstrong data-start=\"1438\" data-end=\"1456\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr\u003eIron-rich clay, fresh topsoil, cementy depth, pottery-like finish\u003c\/p\u003e\n\u003cp data-start=\"1524\" data-end=\"1564\"\u003e\u003cstrong data-start=\"1524\" data-end=\"1540\"\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eRed Nakumatt clay blend\u003c\/p\u003e\n\u003cp data-start=\"1566\" data-end=\"1594\"\u003e\u003cstrong data-start=\"1566\" data-end=\"1588\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1596\" data-end=\"1895\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1596\" data-end=\"1625\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr\u003eRed Nakumatt clay is a sought-after variety in Indian geophagy traditions, known for its bold earthy flavour, satisfying texture, and its association with grounding mineral elements like iron. This bundle honours those roots, offering a full spectrum of its best forms.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51895932158279,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_a9a92337-cfad-40f3-a45e-dbd2232ed41b.png?v=1752053575"},{"product_id":"green-ural-clay-75g","title":"Green Ural Clay (75g) - Edible clay for Pica","description":"\u003cp data-start=\"50\" data-end=\"481\"\u003eOur Green Ural Clay is a stunning, sage-hued mineral clay sourced from the rich, remote landscapes of Kazakhstan. What sets this clay apart isn’t just its unique colour—it’s the \u003cem data-start=\"228\" data-end=\"235\"\u003ecrack\u003c\/em\u003e. This clay delivers the loudest, cleanest, most spine-tingling crunch we’ve ever encountered. Each break sends a crisp, ASMR-worthy snap echoing through your senses, making it an unforgettable treat for crunch lovers and clay connoisseurs alike.\u003c\/p\u003e\n\u003cp data-start=\"483\" data-end=\"877\"\u003eFormed through the weathering of silicate-bearing rocks and enriched with decomposed plant matter like algae and chlorophyll, this clay boasts an impressive mineral profile including zinc, magnesium, iron, copper, calcium, selenium, and cobalt. These elements contribute to its velvety yet snappy texture and the light, fresh flavour that is neither muddy nor dusty—just clean, earthy goodness.\u003c\/p\u003e\n\u003cp data-start=\"879\" data-end=\"1142\"\u003eVisually, it’s a pale sage green—almost white—and its touchably smooth, lightly creamy texture makes it a pleasure to hold and an even greater joy to snap. Breakable by hand but firm enough to satisfy, it offers a primal crunching experience unlike anything else.\u003c\/p\u003e\n\u003cp data-start=\"1144\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1153\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1153\" data-end=\"1156\"\u003eWill vary, approx. 2–4 cm chunks\u003c\/p\u003e\n\u003cp data-start=\"1190\" data-end=\"1207\"\u003e\u003cstrong data-start=\"1190\" data-end=\"1201\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1201\" data-end=\"1204\"\u003e75g\u003c\/p\u003e\n\u003cp data-start=\"1209\" data-end=\"1236\"\u003e\u003cstrong data-start=\"1209\" data-end=\"1219\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1219\" data-end=\"1222\"\u003eNatural chunks\u003c\/p\u003e\n\u003cp data-start=\"1238\" data-end=\"1287\"\u003e\u003cstrong data-start=\"1238\" data-end=\"1249\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1249\" data-end=\"1252\"\u003eVery light sage green, almost white\u003c\/p\u003e\n\u003cp data-start=\"1289\" data-end=\"1352\"\u003e\u003cstrong data-start=\"1289\" data-end=\"1301\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1301\" data-end=\"1304\"\u003eFirm and smooth with a satisfying, snappy crunch\u003c\/p\u003e\n\u003cp data-start=\"1354\" data-end=\"1401\"\u003e\u003cstrong data-start=\"1354\" data-end=\"1372\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1372\" data-end=\"1375\"\u003e4 – Loud, crisp, and clean\u003c\/p\u003e\n\u003cp data-start=\"1403\" data-end=\"1497\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1421\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1421\" data-end=\"1424\"\u003eFresh, clean and earthy with a slight creamy softness; not muddy or dusty\u003c\/p\u003e\n\u003cp data-start=\"1499\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1499\" data-end=\"1515\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1515\" data-end=\"1518\"\u003eNatural clay rich in silica, iron, magnesium, calcium, copper, cobalt, selenium, and decomposed plant matter (chlorophyll and algae)\u003c\/p\u003e\n\u003cp data-start=\"1652\" data-end=\"1687\"\u003e\u003cstrong data-start=\"1652\" data-end=\"1674\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1674\" data-end=\"1677\"\u003eKazakhstan\u003c\/p\u003e\n\u003cp data-start=\"1689\" data-end=\"2033\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1689\" data-end=\"1718\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1718\" data-end=\"1721\"\u003eGreen clays like this are formed through slow geological processes—prolonged weathering, tectonic shifts, and organic matter decay. Ural Green Clay is a mineral marvel shaped by time and nature, prized for its sonic crunch and clean, primal taste. A true collector's item for serious stashers and ASMR crunchers.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51942554566983,"sku":"040090","price":3.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_de89e7ec-242e-477c-99c4-afc86bcb07ac.png?v=1752768707"},{"product_id":"all-grey-stash-box-500g","title":"All Indian Greys Clay Experience Sampler (500g) - Stash Box included - Edible clay for Pica","description":"\u003cp data-start=\"23\" data-end=\"360\"\u003e\u003cstrong data-start=\"23\" data-end=\"52\"\u003eAll Grey Stash Box (500g)\u003c\/strong\u003e is a brooding, beautiful celebration of the cement-toned side of the crunch spectrum. Housed in a practical compartmented plastic container, this stash box features a handpicked variety of grey-hued samples sourced from global regions—each one offering its own unique texture, hardness, and flavour profile.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"738\"\u003eInside, you'll discover a moody mix that \u003cem data-start=\"403\" data-end=\"408\"\u003emay\u003c\/em\u003e include: Nzu, Eko Grey, Ulo, Crystal Nakumatt, clay pebbles, smoked Nakumatt, broken grey clay pots, mini grey toffees, hex mix (grey\/black), and our ever-popular Smoky Sticks and Mud Cakes. These pieces range from smooth and chalky to dense and snappy, giving you a full tour through the layered crunch and clean dust of the grey clay family.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"1015\"\u003ePerfect for collectors, explorers, or those with a soft spot for basementy, cement-rich tones, the All Grey Stash Box is a sensory journey wrapped in ash-toned elegance. Expect smoky whispers, industrial earthiness, and the occasional flash of that sweet, damp petrichor.\u003c\/p\u003e\n\u003chr data-start=\"1017\" data-end=\"1020\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1068\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1031\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1031\" data-end=\"1034\"\u003eVaried pieces, approx. 3–5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1081\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1081\" data-end=\"1084\"\u003e500g total (approx.)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1171\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eMixed – balls, shards, toffees, broken pots, pebbles\u003c\/p\u003e\n\u003cp data-start=\"1173\" data-end=\"1229\"\u003e\u003cstrong data-start=\"1173\" data-end=\"1184\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1184\" data-end=\"1187\"\u003eVarious greys – soft dove to deep charcoal\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1283\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1243\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1243\" data-end=\"1246\"\u003eMixed – chalky, crumbly, hard, snappy\u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1351\"\u003e\u003cstrong data-start=\"1285\" data-end=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1303\" data-end=\"1306\"\u003eVaries (from soft powdery to firm 4\/5 crunch)\u003c\/p\u003e\n\u003cp data-start=\"1353\" data-end=\"1447\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1371\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1371\" data-end=\"1374\"\u003eBasement dust, cement-like, ash, occasional smoke, rain-on-slab petrichor\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1495\"\u003e\u003cstrong data-start=\"1449\" data-end=\"1465\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1465\" data-end=\"1468\"\u003eVarious global edible clays\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1585\"\u003e\u003cstrong data-start=\"1497\" data-end=\"1519\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1519\" data-end=\"1522\"\u003eMulti-region – includes West African, Indian, and other sources\u003c\/p\u003e\n\u003cp data-start=\"1587\" data-end=\"1822\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1616\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1616\" data-end=\"1619\"\u003eGrey clays like Nzu and Ulo have long histories in cultural practices, while modern blends like Crystal Nakumatt and Smoky Sticks bring an experimental, ASMR-forward twist to this classic earthy palette.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51942826115399,"sku":"100011","price":15.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5ea7cb02-2b14-4465-a836-5eca1eb0c982.png?v=1752774152"},{"product_id":"african-eko-grey-smoky-nigerian-edible-clay-chunks","title":"African Eko Grey - Nigerian Smoky Clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfrican Eko Grey is a natural Nigerian clay known for its firm, clean crunch and deeply smoky earthy profile. These irregular hand-broken chunks deliver a satisfying sensory experience with notes of roasted earth, damp cement, petrichor, mineral dust, and subtle tangy undertones, making them especially popular among lovers of smoky clays, ASMR crunches, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture offers a dry, crisp finish with a distinctive roasted earth character developed through traditional smoking methods. Lightweight yet dense, each piece snaps cleanly before dissolving into a smooth, grit-free melt. Traditionally associated with West African geophagy practices, Eko Grey is valued for its grounding texture, authentic smoky flavour, and rich cultural heritage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm dry snap with smooth grit-free melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky roasted earth, damp cement, petrichor, mineral-rich finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇳🇬 Nigeria, Lagos Region\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, ASMR enthusiasts, experienced clay collectors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, roasted clay with a satisfying crunch and deeply smoky mineral character that lingers long after the melt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth earthy paste while retaining its smoky flavour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, petrichor, smoky clay, damp minerals, rain-soaked soil\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular hand-broken chunks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky grey with natural tonal variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Eko Grey Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Eko clay has been enjoyed throughout Nigeria and wider West Africa for generations. Traditionally smoked during preparation, it develops its signature roasted aroma and bold mineral depth, making it one of the most recognisable and culturally significant African clay varieties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":54050863219015,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52756244332871,"sku":"0301010010","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756244365639,"sku":"0301010011","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_9f7d70df-087b-495d-a39e-d3705ce36709.png?v=1767272440"},{"product_id":"african-eko-whiite-410g","title":"African Eko Whiite - Smooth Nigerian Clay","description":"\u003cp data-end=\"722\" data-start=\"168\"\u003eEko White is the unsmoked, gentler sibling of classic Eko clay. Harvested from Nigeria and naturally air-dried, these satisfyingly firm chunks offer a smooth, creamy crunch without grit or stickiness—unless you take a particularly ambitious bite. Each piece melts cleanly on the tongue, releasing a fresh, rain-kissed mineral flavour with light grassy tones and a delicate hint of petrichor. Subtle, clean, and calming, this variety is ideal for those who prefer a mellow, grounding clay experience without the smoky tang typical of its grey counterpart.\u003c\/p\u003e\n\u003cp data-end=\"771\" data-start=\"724\"\u003e\u003cstrong data-end=\"732\" data-start=\"724\"\u003eSize\u003c\/strong\u003e\u003cbr data-end=\"735\" data-start=\"732\"\u003eVaries, approximately 2–15 cm chunks\u003c\/p\u003e\n\u003cp data-end=\"814\" data-start=\"773\"\u003e\u003cstrong data-end=\"783\" data-start=\"773\"\u003eWeight\u003c\/strong\u003e\u003cbr data-end=\"786\" data-start=\"783\"\u003eAvailable in 100 g and 250 g\u003c\/p\u003e\n\u003cp data-end=\"851\" data-start=\"816\"\u003e\u003cstrong data-end=\"825\" data-start=\"816\"\u003eShape\u003c\/strong\u003e\u003cbr data-end=\"828\" data-start=\"825\"\u003eIrregular broken pieces\u003c\/p\u003e\n\u003cp data-end=\"879\" data-start=\"853\"\u003e\u003cstrong data-end=\"863\" data-start=\"853\"\u003eColour\u003c\/strong\u003e\u003cbr data-end=\"866\" data-start=\"863\"\u003eNatural white, some with a light brown outer shell\u003c\/p\u003e\n\u003cp data-end=\"954\" data-start=\"881\"\u003e\u003cstrong data-end=\"892\" data-start=\"881\"\u003eTexture\u003c\/strong\u003e\u003cbr data-end=\"895\" data-start=\"892\"\u003eSmooth, crunchy, non-gritty; slightly sticky if overstuffed\u003c\/p\u003e\n\u003cp data-end=\"996\" data-start=\"956\"\u003e\u003cstrong data-end=\"973\" data-start=\"956\"\u003eCrunch Factor\u003c\/strong\u003e\u003cbr data-end=\"976\" data-start=\"973\"\u003e3 – Mellow but crisp\u003c\/p\u003e\n\u003cp data-end=\"1085\" data-start=\"998\"\u003e\u003cstrong data-end=\"1015\" data-start=\"998\"\u003eTaste Profile\u003c\/strong\u003e\u003cbr data-end=\"1018\" data-start=\"1015\"\u003eClean chalky base, light petrichor, subtle green-grass mineral tone\u003c\/p\u003e\n\u003cp data-end=\"1143\" data-start=\"1087\"\u003e\u003cstrong data-end=\"1102\" data-start=\"1087\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-end=\"1105\" data-start=\"1102\"\u003e100% natural Eko White clay (unsmoked)\u003c\/p\u003e\n\u003cp data-end=\"1176\" data-start=\"1145\"\u003e\u003cstrong data-end=\"1166\" data-start=\"1145\"\u003eCountry of Origin\u003c\/strong\u003e\u003cbr data-end=\"1169\" data-start=\"1166\"\u003eNigeria\u003c\/p\u003e\n\u003cp data-end=\"1207\" data-start=\"1178\"\u003e\u003cstrong data-end=\"1188\" data-start=\"1178\"\u003eVendor\u003c\/strong\u003e\u003cbr data-end=\"1191\" data-start=\"1188\"\u003eEarthy Crunch UK\u003c\/p\u003e\n\u003cp data-end=\"1708\" data-start=\"1209\"\u003e\u003cstrong data-end=\"1237\" data-start=\"1209\"\u003eTraditional Clay Origins\u003c\/strong\u003e\u003cbr data-end=\"1240\" data-start=\"1237\"\u003eEko clay has been consumed across West Africa for generations, appreciated for its sensory depth, grounding flavour, and natural purity. Traditionally sun-dried and left unsmoked, Eko White maintains a creamy, mellow profile with a refreshingly light mineral finish. Loved by geophagy communities worldwide, it offers a gentler introduction to the world of African edible clays while still delivering the satisfying crunch and clean melt that define the Eko tradition.\u003c\/p\u003e\n\u003cp data-end=\"1801\" data-start=\"1710\"\u003e\u003cstrong data-end=\"1718\" data-start=\"1710\"\u003eUses\u003c\/strong\u003e\u003cbr data-end=\"1721\" data-start=\"1718\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1801\" data-start=\"1710\"\u003e\n\u003cstrong\u003eGeophagia\/Pica: \u003c\/strong\u003eEnjoy for its creamy, mellow crunch and clean mineral flavour.\u003c\/li\u003e\n\u003cli data-end=\"1904\" data-start=\"1803\"\u003e\n\u003cstrong\u003eTraditional Remedies\u003c\/strong\u003e: Used in grounding and digestive routines in various West African communities.\u003c\/li\u003e\n\u003cli data-end=\"2006\" data-start=\"1906\"\u003e\n\u003cstrong\u003eCollecting\u003c\/strong\u003e: A classic Nigerian clay with a softer, unsmoked profile—perfect for curated collections.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":54050388967751,"sku":"03010100120","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52756239876423,"sku":"03010100121","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756239909191,"sku":"03010100123","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_38081641-740e-4569-8f52-24886b87b1e7.png?v=1767275147"},{"product_id":"african-nzu-410g-copy","title":"African Ulo Clay - Nigerian earthy clay","description":"\u003cp data-start=\"253\" data-end=\"1004\"\u003eAfrican Ulo offers a hard, snappy crunch rooted in Nigeria’s long-standing clay traditions. This compact variety arrives in dense, uniform chunks with a dry exterior and a layered internal structure that breaks apart cleanly on the bite. Unlike creamier clays, Ulo does not turn sticky or gummy when chewed; instead, it fractures into flaky layers and settles into a mild, waxy mineral crumble with no grit. The flavour is deeply earthy and mineral-rich, carrying basement-dusty soil notes, cement-like earthiness, and a gentle smokiness that evokes the scent of rain on dry ground or sun-warmed asphalt. Less overtly smoky than some Ulo batches, this variety delivers a consistent, grounded experience that feels firmly tied to the land it came from.\u003c\/p\u003e\n\u003ch3 data-start=\"1006\" data-end=\"1016\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1017\" data-end=\"1054\"\u003eVaries, approximately 2–4 cm chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1056\" data-end=\"1068\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1069\" data-end=\"1099\"\u003eAvailable in 100 g and 250 g\u003c\/p\u003e\n\u003ch3 data-start=\"1101\" data-end=\"1112\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1113\" data-end=\"1140\"\u003eIrregular, compact chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1142\" data-end=\"1154\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1155\" data-end=\"1194\"\u003eGrey-tan with natural tonal variation\u003c\/p\u003e\n\u003ch3 data-start=\"1196\" data-end=\"1209\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1210\" data-end=\"1316\"\u003eHard and dense with a snappy bite; breaks into flaky layers; mildly waxy on chew; no grit and non-sticky\u003c\/p\u003e\n\u003ch3 data-start=\"1318\" data-end=\"1337\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"1338\" data-end=\"1394\"\u003e4 – firm, layered crunch with a clean, mineral crumble\u003c\/p\u003e\n\u003ch3 data-start=\"1396\" data-end=\"1415\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"1416\" data-end=\"1575\"\u003eDeep earthy and mineral-forward with cement-like, basement soil notes and gentle smokiness. Subtle petrichor and sun-baked earth\/asphalt tones on the finish.\u003c\/p\u003e\n\u003ch3 data-start=\"1577\" data-end=\"1594\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1595\" data-end=\"1610\"\u003e100% Ulo clay\u003c\/p\u003e\n\u003ch3 data-start=\"1612\" data-end=\"1635\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-start=\"1636\" data-end=\"1645\"\u003eNigeria\u003c\/p\u003e\n\u003ch3 data-start=\"1647\" data-end=\"1659\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1660\" data-end=\"1686\"\u003eAfrican Clay Distributor\u003c\/p\u003e\n\u003ch3 data-start=\"1688\" data-end=\"1718\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"1719\" data-end=\"2312\"\u003eUlo — often referred to as Nigerian Ulo or smoked kaolin — has been enjoyed across West Africa for generations for its distinctive dryness, firm bite, and mineral depth. Traditionally sun-dried and naturally smoked or roasted, Ulo is valued for its layered structure and unmistakably earthy profile. This compact style maintains the clay’s cultural authenticity while offering a harder, more uniform crunch that appeals to those who enjoy dense, land-driven mineral flavours. A staple within geophagy communities, Ulo continues to be prized for its grounding character and connection to place.\u003c\/p\u003e\n\u003ch3 data-start=\"2314\" data-end=\"2324\"\u003eUses\u003c\/h3\u003e\n\u003cul data-start=\"2325\" data-end=\"2659\"\u003e\n\u003cli data-start=\"2325\" data-end=\"2445\"\u003e\n\u003cp data-start=\"2327\" data-end=\"2445\"\u003e\u003cstrong data-start=\"2327\" data-end=\"2348\"\u003eGeophagia \/ Pica:\u003c\/strong\u003e Enjoy for its hard, layered crunch, earthy-smoky mineral profile, and waxy, non-sticky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2446\" data-end=\"2536\"\u003e\n\u003cp data-start=\"2448\" data-end=\"2536\"\u003e\u003cstrong data-start=\"2448\" data-end=\"2473\"\u003eTraditional remedies:\u003c\/strong\u003e Used in cultural and grounding practices across West Africa.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2537\" data-end=\"2659\"\u003e\n\u003cp data-start=\"2539\" data-end=\"2659\"\u003e\u003cstrong data-start=\"2539\" data-end=\"2554\"\u003eCollecting:\u003c\/strong\u003e A classic Nigerian clay with dense structure and strong sense of place, ideal for curated collections.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756202062151,"sku":"0301010018","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756202094919,"sku":"0301010019","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_65ef6852-d98d-4eca-b788-d0c0080affaa.png?v=1767292641"},{"product_id":"mystery-mix-up-150g","title":"Mystery Mix Ups by Colour - Clay for Pica\/ Geophagia - (Sells out every time, grab them while you can!)","description":"\u003cp data-end=\"447\" data-start=\"80\"\u003eFeeling adventurous? Meet the Mystery Mix Up – your crunchy lucky dip in a box. Each bundle is a hand-packed surprise pulled straight from the full Earthy Crunch UK stash. One day you might uncover a smooth chalk stick paired with powdery crumbs; the next, a smoky shard of slate tucked beside a tiny terracotta pot. You never know… and that’s half the fun.\u003c\/p\u003e\n\u003cp data-end=\"532\" data-start=\"449\"\u003eNow available in three sizes and storage options to match your craving style:\u003c\/p\u003e\n\u003cul data-end=\"732\" data-start=\"533\"\u003e\n\u003cli data-end=\"579\" data-start=\"533\"\u003e\n\u003cp data-end=\"579\" data-start=\"535\"\u003e\u003cstrong\u003eKraft Box (100g) – \u003c\/strong\u003ethe perfect taster.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"633\" data-start=\"580\"\u003e\n\u003cp data-end=\"633\" data-start=\"582\"\u003e\u003cstrong\u003eKraft Box (175g) –\u003c\/strong\u003e a generous mid-size treat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"732\" data-start=\"634\"\u003e\n\u003cp data-end=\"732\" data-start=\"636\"\u003e\u003cstrong\u003ePlastic “Forever” Reusable Box (250g) \u003c\/strong\u003e– for serious stashers who love to store and savour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"831\" data-start=\"734\"\u003eEach Mystery Mix Up is themed by colour, and every hue brings its own earthy personalities:\u003c\/p\u003e\n\u003cp data-end=\"978\" data-start=\"833\"\u003e\u003cstrong\u003eReds\u003cmeta charset=\"utf-8\"\u003e\/Browns\u003c\/strong\u003e: Red Nakumatts, Red Clay Biscuits, chewy treats, Red Mix Hex, or Red Nakumatt Cracker Balls topped with Red Khadi and Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1135\" data-start=\"980\"\u003e\u003cstrong\u003eOranges\u003c\/strong\u003e: Indian Terracottas, Mexican Terracotta, Queen Terracotta, OG Tan, orange clay chunks, with crunchy claypot crumbs and earthy powders. All Orange and peach-hued treats\u003c\/p\u003e\n\u003cp data-end=\"1256\" data-start=\"1137\"\u003e\u003cstrong\u003eGreys\u003c\/strong\u003e: Cementy clays, mixed Nakumatts, Grey Mix Hex, surprise treats or balls, dusted with mixed Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1422\" data-start=\"1258\"\u003e\u003cstrong\u003eBlacks\u003c\/strong\u003e: Smoky Sticks, Barbecue Balls, Black Cracker Cookies, Black Candy Pucks, Smoked Nakumatts, Dryfruit shards, and black candy powder for that extra kick.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003eWhites\u003c\/strong\u003e: Classic chalks, chalk balls, Choco Chip Cookies, Dusty Pops – all finished with soft White Khadi powder.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003ePinks\u003c\/strong\u003e: From Pink Ladoos, Pink Nakumatts, Rose Clay, Pink slate triangles and powder.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1998\" data-start=\"1746\"\u003eInside, you’ll find a jumble of textures – crumbly, crunchy, powdery, smooth – and flavour notes that wander from basement-damp to soil-after-rain, from petrol-smoky to cement-fresh. It’s the full crunchy rainbow, one colour family at a time.\u003c\/p\u003e\n\u003cp data-end=\"2351\" data-start=\"2000\"\u003eBecause no two boxes are alike, Mystery Mix Ups come at a sweeter price (over 40% off) – but don’t mistake “discount” for “boring.” This is variety, mystery, and surprise all wrapped up in Earthy Crunch UK’s signature eco packaging. And yes, every single box – no matter the size – comes with its own wooden spoon for instant unboxing bliss.\u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e⚠️ Heads-up: The 175g packaging slides open at either end. Go easy when unboxing – any of the mystery mix ups. Nobody wants their stash to tumble out before the first satisfying snap. \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003ePLEASE NOTE: This is NOT Old stock, these are still very much FRESH Treats, Clays and Crumbs and dusts and simply the leftovers from the main stock and inventory jumbled together\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Reds\/Browns \/ Kraft Tub (50g)","offer_id":53388365693255,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Tub (75g)","offer_id":53388365660487,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ Kraft Tub (100g)","offer_id":52632255889735,"sku":"0708150052","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Box (175g)","offer_id":52632197366087,"sku":"0708150053","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390545735,"sku":"0708150054","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (50g)","offer_id":53388365758791,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (75g)","offer_id":53388365726023,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (100g)","offer_id":52632255922503,"sku":"0708150049","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Box (175g)","offer_id":52632197398855,"sku":"0708150050","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390578503,"sku":"0708150051","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (50g)","offer_id":53388365824327,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (75g)","offer_id":53388365791559,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Tub (100g)","offer_id":52632255955271,"sku":"0705150040","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Box (175g)","offer_id":52632197431623,"sku":"0705150041","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390611271,"sku":"0708150042","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (50g)","offer_id":53388365889863,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (75g)","offer_id":53388365857095,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (100g)","offer_id":52632255988039,"sku":"0705150037","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Box (175g)","offer_id":52632197464391,"sku":"0705150038","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390644039,"sku":"0705150039","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Greys \/ Kraft Tub (50g)","offer_id":53388365955399,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (75g)","offer_id":53388365922631,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (100g)","offer_id":52632256020807,"sku":"0708150043","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Box (175g)","offer_id":52632197497159,"sku":"0708150044","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390676807,"sku":"0708150045","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (50g)","offer_id":53388366020935,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (75g)","offer_id":53388365988167,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Tub (100g)","offer_id":52635275428167,"sku":"0708150046","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Box (175g)","offer_id":52635275395399,"sku":"0708150047","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52635275362631,"sku":"0708150048","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b6ed1146-6c95-436f-9a30-09a0ee5cc4e0.png?v=1761672560"},{"product_id":"elephant-clay-250g-edible-raw-clay-chunks-for-pica","title":"Elephant Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"182\" data-end=\"552\"\u003eElephant Clay is a classic Indian raw clay celebrated for its bold, cementy flavour and hearty bite. Supplied in large, varied chunks that resemble pale elephant skin, this clay offers a dry, medium crunch that breaks down into a smooth, paste-like texture when chewed. The pieces are firm but approachable, sometimes sticking slightly, yet always clean and grit-free.\u003c\/p\u003e\n\u003cp data-start=\"554\" data-end=\"927\"\u003eThe taste is unmistakably cementy and dusty, with layers of fresh water tones, faint metallic hints, and a damp basement aroma when wet. It’s earthy, bold, and satisfyingly mineral — a favourite for those who enjoy strong raw clay notes without creaminess. Elephant Clay pairs especially well with Mexican clay pots, creating a rich and complementary geophagy experience.\u003c\/p\u003e\n\u003cp data-start=\"929\" data-end=\"984\"\u003e\u003cstrong data-start=\"929\" data-end=\"938\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"938\" data-end=\"941\"\u003eVaried raw clay chunks, mostly bite-sized\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1007\"\u003e\u003cstrong data-start=\"986\" data-end=\"997\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"997\" data-end=\"1000\"\u003e250 g\u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1048\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1019\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1019\" data-end=\"1022\"\u003eIrregular, chunky pieces\u003c\/p\u003e\n\u003cp data-start=\"1050\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1061\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1061\" data-end=\"1064\"\u003eLight grey to pale elephant-skin tones\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1226\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1118\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1118\" data-end=\"1121\"\u003eDry and firm; medium crunch that softens into a smooth paste; slightly sticky in larger pieces, no grit\u003c\/p\u003e\n\u003cp data-start=\"1228\" data-end=\"1270\"\u003e\u003cstrong data-start=\"1228\" data-end=\"1246\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1246\" data-end=\"1249\"\u003e3 – Medium crunches\u003c\/p\u003e\n\u003cp data-start=\"1272\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1290\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1290\" data-end=\"1293\"\u003eCementy and dusty, with damp basement aroma, fresh water tones, faint metallic hints, earthy depth\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1459\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1411\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1411\" data-end=\"1414\"\u003e100% natural non-roasted elephant grey clay\u003c\/p\u003e\n\u003cp data-start=\"1461\" data-end=\"1493\"\u003e\u003cstrong data-start=\"1461\" data-end=\"1483\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1483\" data-end=\"1486\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1495\" data-end=\"1534\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1506\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1506\" data-end=\"1509\"\u003eAJ Premium Indian Clays\u003c\/p\u003e\n\u003cp data-start=\"1536\" data-end=\"1971\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1565\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1565\" data-end=\"1568\"\u003eElephant Clay reflects the long-standing use of raw clays in Indian geophagy traditions. Its large, chunky form and cement-forward flavour mirror regional clays valued for their grounding, mineral-rich qualities. Prepared by cleaning and sun-drying, this clay remains true to its natural origins — a pure, unadulterated experience prized by clay lovers for its bold taste and smooth, grit-free crunch.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53856884719943,"sku":"03050201952","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52682158080327,"sku":"03050201951","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52682158047559,"sku":"0305020196","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/12_6ef775ff-adaf-42d4-b2ca-88cfac6cbfdc.png?v=1762213371"},{"product_id":"montana-yellowstone","title":"Yellowstone - Petrol-tone, hand-foraged American clay\/ dirt","description":"\u003cp data-start=\"0\" data-end=\"652\"\u003eYellowstone by Taste Montana is a rare, hand-foraged edible clay sourced from the rugged terrains of Montana, USA. Collected by Samantha Hokulani herself, this clay captures the earthy essence of Yellowstone’s soil — soft yet snappy, with a creamy sand-like texture that gives way to a medium crunch. Each bite delivers a grounding, muddy topsoil earthiness with subtle tones of petrichor and the faint aroma of fresh, damp soil after rain. Some pieces surprise with a whisper of gas or oil undertones, true to the natural geology of its origin. This is a genuine, wild-harvested clay — rustic, authentic, and fleetingly fresh.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"654\" data-end=\"663\"\u003eSize:\u003c\/strong\u003e Varies naturally, medium chunks\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"698\" data-end=\"709\"\u003eWeight:\u003c\/strong\u003e 100g per tub\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"725\" data-end=\"735\"\u003eShape:\u003c\/strong\u003e Irregular, hand-broken pieces\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"768\" data-end=\"779\"\u003eColour:\u003c\/strong\u003e Mustard yellow tone\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"802\" data-end=\"814\"\u003eTexture:\u003c\/strong\u003e Soft, slightly sandy, creamy, non-gritty\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"858\" data-end=\"876\"\u003eCrunch Factor:\u003c\/strong\u003e 4 (medium)\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"890\" data-end=\"908\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, fresh soil, subtle petrol hints, creamy finish\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"973\" data-end=\"989\"\u003eIngredients:\u003c\/strong\u003e 100% natural yellow stone clay\u003cbr data-start=\"1022\" data-end=\"1025\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1047\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1047\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003cbr data-start=\"1071\" data-end=\"1074\"\u003e\u003cstrong data-start=\"1074\" data-end=\"1085\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1074\" data-end=\"1085\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"1099\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1131\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1131\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by the raw, mineral-rich earths surrounding Yellowstone National Park, long regarded for their purifying and grounding qualities\u003c\/p\u003e\n\u003cp data-start=\"1273\" data-end=\"1605\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1647\"\u003eNote:\u003c\/strong\u003e To preserve its smooth, melt-in-the-mouth texture, keep slightly damp in an airtight container. If it dries, a few drops of water will restore its natural moisture. Comes in a reusable plastic container for freshness — I wanted to stay true to Earthy Crunch UK’s eco-friendly promise of no single-use plastics but this is a product best kept damp so I always recommend keeping it in a plastic container\u003c\/p\u003e\n\u003cp data-start=\"1607\" data-end=\"1716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1607\" data-end=\"1624\"\u003eAvailability:\u003c\/strong\u003e A rare and limited find, never before stocked in the UK — best enjoyed fresh while supplies last.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53427931119943,"sku":"0307120252","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53427931152711,"sku":"0307120253","price":16.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_87833344-6d40-497b-8f5b-011ae96f848e.png?v=1759882955"},{"product_id":"montana-red","title":"Montana Red Clay - Hand-foraged, Chocolate-like Earthy North American dirt - Coming Soon (June 2026)","description":"\u003cp data-start=\"0\" data-end=\"488\"\u003eMontana Red by Taste Montana is one of the most purely earthy edible clays you’ll ever experience. Hand-foraged by Samantha Hokulani from the rich red soils of Montana, this rare find offers a uniquely satisfying texture — much like chocolate. Each crumb-sized piece delivers a crisp crunch that melts effortlessly in your mouth, leaving no mess — just pure bliss. The structure is soft yet compact, breaking cleanly before dissolving into a smooth, creamy slush.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"957\"\u003eThe flavour is wonderfully complex: it begins with a deep, muddy topsoil earthiness — that unmistakable taste of fresh soil after rain, almost like rainwater soaking into a freshly dug garden bed. Then comes a subtle, delicious release of petrol-like tones (⛽️), giving it a distinctive mineral kick without overpowering the natural earth flavour. It’s grounding, nostalgic, and mouthwatering — a true sensory experience that celebrates the essence of natural clay.\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"959\" data-end=\"968\"\u003eSize:\u003c\/strong\u003e Irregular chunks, Fine crumbs and small clusters\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1013\"\u003eWeight:\u003c\/strong\u003e 100g or 250g per tub\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1029\" data-end=\"1039\"\u003eShape:\u003c\/strong\u003e Irregular, mixed-sized pieces and crumbs\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1083\" data-is-only-node=\"\"\u003eColour:\u003c\/strong\u003e Deep red to browns\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1115\" data-end=\"1127\"\u003eTexture:\u003c\/strong\u003e Dusty, chocolate-like crumble; crisp yet soft-melting, no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1205\" data-end=\"1223\"\u003eCrunch Factor:\u003c\/strong\u003e 3 Smooth crunch\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1250\" data-end=\"1268\"\u003eTaste Profile:\u003c\/strong\u003e Pure earthiness, rainwater-on-soil, muddy topsoil, light petrol notes, clean finish\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1355\" data-end=\"1371\"\u003eIngredients:\u003c\/strong\u003e 100% natural Montana Red clay\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1402\" data-end=\"1424\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1451\" data-end=\"1462\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1479\" data-end=\"1508\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Foraged from Montana’s mineral-rich red earths, celebrated for their grounding aroma and deeply natural, rain-soaked flavour.\u003c\/p\u003e\n\u003cp data-start=\"1638\" data-end=\"1951\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1647\"\u003eNote:\u003c\/strong\u003e To preserve its smooth, melt-in-the-mouth texture, keep slightly damp in an airtight container. If it dries, a few drops of water will restore its natural moisture. Comes in a reusable plastic container for freshness — I wanted to stay true to Earthy Crunch UK’s eco-friendly promise of no single-use plastics but this is a product best kept damp so I always recommend keeping it in a plastic container\u003c\/p\u003e\n\u003cp data-start=\"1953\" data-end=\"2108\"\u003e\u003cstrong data-start=\"1953\" data-end=\"1970\"\u003eAvailability:\u003c\/strong\u003e A rare and limited foraged treasure, never before stocked in the UK — best enjoyed fresh for the full earthy, rain-drenched experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52972102123847,"sku":"0307120246","price":7.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52972102091079,"sku":"0307120247","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/040269_Montana_Red_1.png?v=1760137963"},{"product_id":"old-ferry-ember-american-red-edible-clay-brick-dirt","title":"Old Ferry Ember (formerly known as Red Brick Dirt) - Bold American brick-like clay - Coming Soon (June 2026)","description":"\u003ch3\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOld Ferry Ember is a natural American clay known for its hard, flaky crunch and beautifully layered ember-red appearance. Foraged from the rugged Missouri River Breaks of Montana, this striking clay forms naturally in thin sheets and compact chunks, creating a sensory experience that feels both ancient and distinctly connected to the landscape from which it came.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormerly known as Red Brick Dirt, Old Ferry Ember offers a lighter and more nuanced flavour profile than its previous name suggests. Rather than intense brick-like earthiness, it delivers mild earthy notes with subtle terracotta undertones, reminiscent of sunbaked canyon walls, weathered clay formations, and warm mineral-rich soil. Its deep red colour evokes glowing campfire embers, inspiring its new name.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture is one of its most distinctive features. Dry pieces are lightweight, hard, and satisfyingly crunchy, breaking apart into delicate flakes and layered sheets. When dampened, the clay softens dramatically into a smooth, slushy consistency while retaining its characteristic earthy mineral character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNaturally formed by the geological conditions of Montana's river breaks, Old Ferry Ember offers a unique sensory experience that balances crunch, texture variation, and subtle earthy flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard layered crunch with flaky sheets and a smooth slushy transformation when wet\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mild earthy minerals with subtle terracotta and sunbaked clay notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇺🇸 United States, Montana\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Texture explorers, crunchy clay enthusiasts, collectors, ASMR lovers\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A naturally layered red clay that delivers crisp flaky crunches, delicate mineral earthiness, and a unique slushy texture when hydrated\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp layered crack\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth earthy slush while maintaining its mineral-rich character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, sunbaked clay, warm earth, canyon dust, terracotta\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks, flakes, sheets, and natural fragments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep ember red with natural tonal variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Montana Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Montana\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Foraged from the Missouri River Breaks, a region known for its dramatic landscapes, mineral-rich soils, and naturally layered clay formations. The area's distinctive red earth reflects centuries of geological processes that have created uniquely textured clays prized for their colour, crunch, and earthy character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"10g (Sample)","offer_id":53855213322567,"sku":"050712038511","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53855211946311,"sku":"050712038512","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52957436576071,"sku":"050712038513","price":7.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53091217539399,"sku":"050712038514","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_514309c8-81e0-4a32-a7a3-71394e6d0a26.png?v=1760137601"},{"product_id":"montana-silver-road","title":"Silver Road - Hard, crunchy, raw American clay\/dirt","description":"\u003ch3 data-end=\"57\" data-start=\"35\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"523\" data-start=\"58\"\u003eSilver Road by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eTaste Montana\u003c\/span\u003e\u003c\/span\u003e is a hand-foraged edible clay sourced from the rugged natural terrains of \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMontana\u003c\/span\u003e\u003c\/span\u003e in the \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eUnited States\u003c\/span\u003e\u003c\/span\u003e. Celebrated purely for its exceptional texture, this unique grey clay delivers a crisp, snappy crunch with a soft dusty finish. Each piece is naturally broken, resulting in irregular chunks that provide a tactile, satisfying bite from the very first snap.\u003c\/p\u003e\n\u003cp data-end=\"886\" data-start=\"525\"\u003eUnlike many edible clays, Silver Road is completely flavourless. This neutral profile makes it a versatile addition for DIY clay blends, crunchy cookies, and other textural creations where the goal is pure crunch without altering flavour. The structure is clean and consistent — no grit, no stickiness — just a crisp mineral bite that texture lovers appreciate.\u003c\/p\u003e\n\u003ch3 data-end=\"910\" data-start=\"888\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1237\" data-start=\"911\"\u003eSilver Road is known for its dusty surface and snappy break. The clay fractures cleanly with a firm bite before crumbling lightly, creating a crisp crunch that is strong yet refined. It remains non-gritty and non-sticky throughout the experience, delivering a clean, satisfying texture ideal for mixing or enjoying on its own.\u003c\/p\u003e\n\u003ch3 data-end=\"1258\" data-start=\"1239\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1541\" data-start=\"1259\"\u003eThis clay is intentionally neutral. There are no earthy, smoky, or mineral flavour notes — the experience is entirely textural. Its lack of taste makes it perfect for pairing with other clays or incorporating into DIY clay treats where crunch is desired without influencing flavour.\u003c\/p\u003e\n\u003ch3 data-end=\"1564\" data-start=\"1543\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"1883\" data-start=\"1565\"\u003eSilver Road is best appreciated as a pure crunch clay. Its medium-sized irregular chunks offer a satisfying snap and crumble that can elevate the texture of homemade clay treats or crunchy clay snacks. Whether enjoyed on its own or blended into recipes, it delivers a reliable crisp bite prized by texture enthusiasts.\u003c\/p\u003e\n\u003ch3 data-end=\"1901\" data-start=\"1885\" data-section-id=\"16zyfva\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2135\" data-start=\"1902\"\u003e\n\u003cli data-end=\"1949\" data-start=\"1902\" data-section-id=\"l3rzbr\"\u003e\n\u003cp data-end=\"1949\" data-start=\"1904\"\u003eHand-foraged natural clay from Montana, USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1994\" data-start=\"1950\" data-section-id=\"d53yt9\"\u003e\n\u003cp data-end=\"1994\" data-start=\"1952\"\u003eCrisp, snappy texture with dusty surface\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2039\" data-start=\"1995\" data-section-id=\"1e09uvr\"\u003e\n\u003cp data-end=\"2039\" data-start=\"1997\"\u003eCompletely flavourless for versatile use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2079\" data-start=\"2040\" data-section-id=\"wbte5o\"\u003e\n\u003cp data-end=\"2079\" data-start=\"2042\"\u003eNon-gritty and non-sticky structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2135\" data-start=\"2080\" data-section-id=\"17ljy6q\"\u003e\n\u003cp data-end=\"2135\" data-start=\"2082\"\u003eIdeal for DIY edible clay treats and crunchy blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2156\" data-start=\"2137\" data-section-id=\"bs82nj\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"2703\" data-start=\"2157\"\u003e\n\u003cli data-end=\"2195\" data-start=\"2157\" data-section-id=\"16dl7ov\"\u003e\n\u003cp data-end=\"2195\" data-start=\"2159\"\u003e\u003cstrong data-end=\"2168\" data-start=\"2159\"\u003eSize:\u003c\/strong\u003e Medium, irregular chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2217\" data-start=\"2196\" data-section-id=\"qvky5g\"\u003e\n\u003cp data-end=\"2217\" data-start=\"2198\"\u003e\u003cstrong data-end=\"2209\" data-start=\"2198\"\u003eWeight:\u003c\/strong\u003e 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2256\" data-start=\"2218\" data-section-id=\"17pr6rz\"\u003e\n\u003cp data-end=\"2256\" data-start=\"2220\"\u003e\u003cstrong data-end=\"2230\" data-start=\"2220\"\u003eShape:\u003c\/strong\u003e Naturally broken pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2283\" data-start=\"2257\" data-section-id=\"d8nuod\"\u003e\n\u003cp data-end=\"2283\" data-start=\"2259\"\u003e\u003cstrong data-end=\"2270\" data-start=\"2259\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2338\" data-start=\"2284\" data-section-id=\"u0z71t\"\u003e\n\u003cp data-end=\"2338\" data-start=\"2286\"\u003e\u003cstrong data-end=\"2298\" data-start=\"2286\"\u003eTexture:\u003c\/strong\u003e Dusty, snappy, non-gritty, non-sticky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2376\" data-start=\"2339\" data-section-id=\"12tkfsr\"\u003e\n\u003cp data-end=\"2376\" data-start=\"2341\"\u003e\u003cstrong data-end=\"2359\" data-start=\"2341\"\u003eCrunch factor:\u003c\/strong\u003e 5 – very crisp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2434\" data-start=\"2377\" data-section-id=\"z8u5de\"\u003e\n\u003cp data-end=\"2434\" data-start=\"2379\"\u003e\u003cstrong data-end=\"2397\" data-start=\"2379\"\u003eTaste profile:\u003c\/strong\u003e Neutral — textural experience only\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2484\" data-start=\"2435\" data-section-id=\"bu6i39\"\u003e\n\u003cp data-end=\"2484\" data-start=\"2437\"\u003e\u003cstrong data-end=\"2453\" data-start=\"2437\"\u003eIngredients:\u003c\/strong\u003e 100% natural grey earth clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2535\" data-start=\"2485\" data-section-id=\"bwwksz\"\u003e\n\u003cp data-end=\"2535\" data-start=\"2487\"\u003e\u003cstrong data-end=\"2509\" data-start=\"2487\"\u003eCountry of origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2565\" data-start=\"2536\" data-section-id=\"u0dp3r\"\u003e\n\u003cp data-end=\"2565\" data-start=\"2538\"\u003e\u003cstrong data-end=\"2549\" data-start=\"2538\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2703\" data-start=\"2566\" data-section-id=\"ayp0qm\"\u003e\n\u003cp data-end=\"2703\" data-start=\"2568\"\u003e\u003cstrong data-end=\"2597\" data-start=\"2568\"\u003eTraditional clay origins:\u003c\/strong\u003e Foraged from the mineral-rich grey soils of Montana, known for clean mineral structure and crisp texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2723\" data-start=\"2705\" data-section-id=\"xn75fb\"\u003eAvailability\u003c\/h3\u003e\n\u003cp data-end=\"2835\" data-start=\"2724\"\u003eLimited and rare — a pure textural clay experience, perfect for DIY culinary creations and crunchy indulgences.\u003c\/p\u003e\n\u003chr data-end=\"3624\" data-start=\"3621\"\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3987\" data-start=\"3626\"\u003e\u003cem\u003e\u003cstrong data-end=\"3641\" data-start=\"3626\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53427937509703,"sku":"0307120250","price":7.5,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53427937542471,"sku":"0307120251","price":16.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3329bfb7-8cea-4555-bed6-12d14f236289.png?v=1760145300"},{"product_id":"montana-coal","title":"Montana Coal - Hand-foraged, Charcoal-like American clay - Coming Soon (June 2026)","description":"\u003cp\u003eMontana Coal by Taste Montana is a rare, hand-foraged edible clay collected from black shale and clay shale formations in Montana, USA. Hand-foraged by Samantha Hulkani, this unique clay gets its name from its striking coal-like appearance — deep black colour, angular shards, and dense, matte texture — but it is mineral clay, not coal or charcoal.\u003c\/p\u003e\n\u003cp\u003eMontana Coal delivers a super-crunch experience. Each shard snaps cleanly and breaks into satisfying shards without dust, grit, or stickiness, providing a tactile crunch that is a favourite among pica and geophagia enthusiasts.\u003c\/p\u003e\n\u003cp\u003eThe flavour profile is bright and mineral-forward, beginning with a slightly sour, zingy note and finishing with a zesty, lemon-like lift. It is clean, refreshing, and sharply distinctive, without any burnt, smoky, or chemical undertones.\u003c\/p\u003e\n\u003cp\u003eMontana Coal offers a unique, highly tactile, and flavourful clay experience, perfect for those seeking the true taste and crunch of hand-foraged Montana black clay.\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"831\" data-start=\"822\"\u003eSize:\u003c\/strong\u003e Medium sized chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"873\" data-start=\"862\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"899\" data-start=\"889\"\u003eShape:\u003c\/strong\u003e Irregular chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"929\" data-start=\"918\"\u003eColour:\u003c\/strong\u003e Black\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"950\" data-start=\"938\"\u003eTexture:\u003c\/strong\u003e Crumbly, compact, soft, turns slushy, non-gritty, non-sticky\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1032\" data-start=\"1014\"\u003eCrunch Factor:\u003c\/strong\u003e 4 (medium-crisp)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1070\" data-start=\"1052\"\u003eTaste Profile:\u003c\/strong\u003e Paper tones, gasoline, dirt, mild rain, lemon-citrus finish\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1149\" data-start=\"1133\"\u003eIngredients:\u003c\/strong\u003e 100% natural soft coal clay\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1202\" data-start=\"1180\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1240\" data-start=\"1229\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1286\" data-start=\"1257\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Foraged from mineral-rich Montana coal veins — a rare and texturally dynamic clay prized for its layered composition and distinctive earthy flavours.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1568\" data-start=\"1440\"\u003e\u003cstrong data-end=\"1457\" data-start=\"1440\"\u003eAvailability:\u003c\/strong\u003e Limited and rare — a unique, full-bodied clay experience for adventurous eaters and textural clay enthusiasts.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52505912181063,"sku":"0307120244","price":7.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4c083da3-00b3-4830-bece-36ccb5ce05d4.png?v=1760146425"},{"product_id":"red-nakumatt-edible-clay-for-pica-copy","title":"Almond Clay - Nutty Indian raw clay chunks","description":"\u003cp data-start=\"138\" data-end=\"824\"\u003eAlmond Clay is a mild, soothing raw edible clay with that classic \u003cem data-start=\"227\" data-end=\"243\"\u003ecementy-earthy\u003c\/em\u003e satisfaction that many crave. Naturally sun-dried and completely free from additives, this clay offers a clean, mineral-rich crunch and a gentle, grounding aroma. It delivers a smooth, crunchy bite that breaks into soft shards — never sticky, never gritty — reminiscent of a crisp biscuit or soft nakumat. Its taste is distinctly cementy with fresh earth tones, hints of rain-on-mud freshness, and a subtle nutty undertone (though it contains no almonds or nuts). A perfect beginner-friendly choice for those who enjoy a cement-dirt combo with an easy crunch and natural finish.\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"826\" data-end=\"835\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"866\" data-end=\"877\"\u003eWeight:\u003c\/strong\u003e Approx. 250 grams per pack\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"907\" data-end=\"917\"\u003eShape:\u003c\/strong\u003e Irregular, broken pieces with sharp, dry edges\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"967\" data-end=\"978\" data-is-only-node=\"\"\u003eColour:\u003c\/strong\u003e Light grey to soft brown tones\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1024\"\u003eTexture:\u003c\/strong\u003e Crunchy, then breaks apart easily; smooth with low grit\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1083\" data-end=\"1101\"\u003eCrunch Factor:\u003c\/strong\u003e Medium 3 — soft shards with a clean snap\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1161\"\u003eTaste Profile:\u003c\/strong\u003e Cementy with earthy tones, rain-on-mud freshness, and faint nutty notes\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1252\"\u003eIngredients:\u003c\/strong\u003e 100% natural raw clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1329\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1343\" data-end=\"1354\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1366\" data-end=\"1395\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally sourced from mineral-rich Indian soil where natural sun-dried clays are enjoyed for their clean, cement-like crunch and subtle earthy aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52663086317895,"sku":"0305020100","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52663086285127,"sku":"0305020101","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_665133b5-be9e-423a-bc71-53969fd777ad.png?v=1761169061"},{"product_id":"christmas-or-xmas-clay-edible-clay-for-pica","title":"Christmas (Xmass) Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"172\" data-end=\"739\"\u003eChristmas Clay is a festive favourite — mildly roasted, semi-smoky, and delightfully crunchy from start to finish. Known for its balanced \u003cem data-start=\"333\" data-end=\"349\"\u003ecementy-earthy\u003c\/em\u003e character and smooth, endless crunch, this variety feels like a celebration in every bite. It’s dense and snappy, breaking into countless fine shards that stay crisp without ever turning creamy, gritty, or sticky. The flavour blends bold cement tones with gentle metallic hints, mild earthiness, and that nostalgic faint dust aroma when wet — reminiscent of Rose Clay and Megan combined.\u003c\/p\u003e\n\u003cp data-start=\"741\" data-end=\"1067\"\u003eNaturally sun-dried and completely additive-free, Christmas Clay carries a pleasant roasted scent and mineral-rich taste that make it especially popular around the holidays. Its warm tones and festive aroma give it a comforting, seasonal appeal — a true winter delight for clay lovers who crave something earthy yet special.\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1069\" data-end=\"1078\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1120\"\u003eWeight:\u003c\/strong\u003e Select from 100g and 250g\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1150\" data-end=\"1160\"\u003eShape:\u003c\/strong\u003e Medium, irregular broken pieces with sharp edges\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1223\"\u003eColour:\u003c\/strong\u003e Warm grey to reddish-brown tones\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1271\"\u003eTexture:\u003c\/strong\u003e Crunchy and dense; breaks into endless little shards, never sticky or creamy\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1351\" data-end=\"1369\"\u003eCrunch Factor:\u003c\/strong\u003e 3 — snappy, long-lasting crunch\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1425\"\u003eTaste Profile:\u003c\/strong\u003e Bold cement taste with mild earthiness, faint metallic notes, and a hint of dust aroma when wet\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1524\" data-end=\"1540\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1621\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1635\" data-end=\"1646\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1658\" data-end=\"1687\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally prepared during winter months in India, where seasonal roasted clays are enjoyed for their warmth, mineral richness, and crisp, festive crunch\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53783779115335,"sku":"03050201420","price":2.49,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677387419975,"sku":"0305020142","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677387387207,"sku":"0305020143","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/12_3226fe3b-4ecb-47a0-b7bb-2c7cd1bbd90e.png?v=1762216109"},{"product_id":"kylie-clay-edible-clay-for-pica","title":"Kylie Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cp data-start=\"163\" data-end=\"575\"\u003eKylie Clay feels like nature’s perfect blend of \u003cem data-start=\"234\" data-end=\"245\"\u003eChristmas\u003c\/em\u003e and \u003cem data-start=\"250\" data-end=\"258\"\u003eAlmond\u003c\/em\u003e — a smooth, earthy treat with a fresh cement tone and gentle nutty finish. It’s medium in density, breaking into soft, delicate shards that crunch satisfyingly before melting away. The texture is clean and refined — no grit, no stickiness, just a pleasant, nakumat-like crumble that keeps you coming back for more.\u003c\/p\u003e\n\u003cp data-start=\"577\" data-end=\"967\"\u003eThe flavour is balanced and fresh: cementy with soft earthy undertones, touches of fresh water, and a faint dust aroma when wet. There’s also that subtle nuttiness familiar to Almond Clay fans, yet with a smoother, more elegant finish. Kylie Clay is the kind of clay that feels effortless — crisp, comforting, and natural, with a clean mineral edge that tastes like pure earth after rain.\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"969\" data-end=\"978\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1020\"\u003eWeight:\u003c\/strong\u003e Approx. 250 grams per pack\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1060\"\u003eShape:\u003c\/strong\u003e Medium, irregular broken shards with soft, dry edges\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1116\" data-end=\"1127\"\u003eColour:\u003c\/strong\u003e Light grey with occasional beige or soft brown tones\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1183\" data-end=\"1195\"\u003eTexture:\u003c\/strong\u003e Medium; breaks into small, soft shards, smooth with no grit or stickiness\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1290\"\u003eCrunch Factor:\u003c\/strong\u003e 3 Medium — gentle, snappy, and satisfying\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1333\" data-end=\"1351\"\u003eTaste Profile:\u003c\/strong\u003e Fresh cement earthiness, mild nutty notes, faint dust aroma, and fresh water tones\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1437\" data-end=\"1453\"\u003eIngredients:\u003c\/strong\u003e 100% natural raw clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1508\" data-end=\"1530\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1544\" data-end=\"1555\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1567\" data-end=\"1596\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Naturally sun-dried in mineral-rich Indian regions where soft, smooth clays are valued for their pure taste, clean texture, and grounding earthy aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52663443652935,"sku":"0305020181","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52663443685703,"sku":"0305020203","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_8e2bfca8-e383-4db8-8549-e03108287ac7.png?v=1761398729"},{"product_id":"rose-clay-edible-clay-for-pica","title":"Rose Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"185\" data-end=\"629\"\u003eRose Clay is the elegant sister of Silverrose and the softer echo of Christmas Clay — a balanced beauty with both bold cementy depth and gentle earthy grace. Naturally sun-dried and entirely additive-free, this clay offers a crisp, medium-hard crunch that breaks cleanly without sticking or turning gummy. The texture is reminiscent of a soft nakumatt — crunchy yet smooth, never gritty, with a refined, satisfying bite.\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"1074\"\u003eFlavour-wise, Rose Clay delivers a \u003cem data-start=\"666\" data-end=\"682\"\u003ecement-forward\u003c\/em\u003e taste layered with mild earthiness and faint dusty undertones when wet. It’s not smoky, but carries a natural mineral richness that true clay lovers appreciate. Think of it as the “rose-shaped” edible clay that feels both comforting and confident — bold enough for regular crunchers, yet smooth and approachable for beginners. A classic favourite for its balance, beauty, and clean finish.\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1076\" data-end=\"1085\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1116\" data-end=\"1127\"\u003eWeight:\u003c\/strong\u003e Approx. 250 grams per pack\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1157\" data-end=\"1167\"\u003eShape:\u003c\/strong\u003e Medium, irregular chunks with soft dry edges\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1215\" data-end=\"1226\"\u003eColour:\u003c\/strong\u003e Grey with pinkish or rose-tinted reflections\u003cbr data-start=\"1271\" data-end=\"1274\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1274\" data-end=\"1286\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1274\" data-end=\"1286\"\u003eexture:\u003c\/strong\u003e Medium-hard, crisp, smooth bite with no grit or stickiness\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1348\" data-end=\"1366\"\u003eCrunch Factor:\u003c\/strong\u003e 4 Medium-high — firm snap with a clean break\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1412\" data-end=\"1430\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and earthy, faint dust aroma, mild natural clay flavour, not smoky\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1508\" data-end=\"1524\"\u003eIngredients:\u003c\/strong\u003e 100% natural raw clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1579\" data-end=\"1601\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1615\" data-end=\"1626\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1667\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally sourced from mineral-rich Indian soils where naturally tinted clays are prized for their purity, firm crunch, and subtle earth-forward aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677437587783,"sku":"0305020192","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677437555015,"sku":"0305020193","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/14_5e79c669-8d02-4d2b-b9f1-afa55006a779.png?v=1762175716"},{"product_id":"strawberry-clay-edible-clay-for-pica","title":"Strawberry Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"244\" data-end=\"677\"\u003eStrawberry Clay may sound sweet, but this natural edible clay is anything but sugary — it’s an earthy, cementy classic with a lightly roasted twist. Known for its crisp \u003cem data-start=\"436\" data-end=\"452\"\u003eNakumatt-style\u003c\/em\u003e crunch, it breaks into soft, dusty shards that melt cleanly in the mouth without sticking or turning gummy. The texture is medium and compact, with a fresh, natural bite that’s smooth, satisfying, and completely grit-free.\u003c\/p\u003e\n\u003cp data-start=\"679\" data-end=\"1151\"\u003eIts flavour is a beautiful balance of \u003cem data-start=\"717\" data-end=\"734\"\u003ecement and soil\u003c\/em\u003e, with tones of forest floor and fresh rainwater. Think “earth after a storm” — deep, grounding, and subtly smoky with faint basementy notes. Despite the name, there’s no strawberry taste here; the name simply reflects its unique identity and rosy-toned appearance. Strawberry Clay is earthy, crunchy, and crisp — a reliable favourite for those who love that cement-dirt combination with a naturally roasted finish.\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1153\" data-end=\"1162\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1204\"\u003eWeight:\u003c\/strong\u003e Choose between 100g and 250g\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1234\" data-end=\"1244\"\u003eShape:\u003c\/strong\u003e Medium, irregular shards with compact, dry edges\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1296\" data-end=\"1307\"\u003eColour:\u003c\/strong\u003e Soft grey with pale pink or reddish undertones\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1357\" data-end=\"1369\"\u003eTexture:\u003c\/strong\u003e Medium, crisp and slightly dusty; smooth, no grit or stickiness\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1436\" data-end=\"1454\"\u003eCrunch Factor:\u003c\/strong\u003e Medium-high — firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1518\" data-end=\"1521\"\u003e\u003cstrong data-start=\"1521\" data-end=\"1539\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1521\" data-end=\"1539\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and earthy with faint foresty tones, fresh rainwater notes, and mild roasted depth\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1633\" data-end=\"1649\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted edible clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1715\" data-end=\"1737\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1751\" data-end=\"1762\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1774\" data-end=\"1803\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, then cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its earthy, cement-forward taste and natural aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677443584327,"sku":"03050201962","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677443551559,"sku":"03050201972","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1c90b071-f3e7-47c4-a39b-8456e5e635b8.png?v=1762170668"},{"product_id":"blackhall-clay-edible-clay-for-pica","title":"Blackhall Clay - Roasted Indian clay chunks","description":"\u003cp data-start=\"175\" data-end=\"642\"\u003eBlackhall Clay is a bold, dark grey Indian clay prized for its smooth, cementy earthiness and clean, satisfying crunch. Known for being one of the milder black varieties, Blackhall offers a refined balance of roasted warmth and subtle smokiness without overpowering the palate. When wet, it releases a gentle petrol-like aroma — a signature trait adored by black clay enthusiasts — while staying beautifully clean, non-sticky, and grit-free.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"973\"\u003eEach chunk delivers a firm yet pleasant snap that breaks down into a dusty, mineral-rich chew reminiscent of roasted Nakumatt styles. With its natural dark-grey tones, hard texture, and grounded flavour profile, Blackhall is an excellent choice for those who enjoy black clays without the intensity of stronger smoky varieties.\u003c\/p\u003e\n\u003cp data-start=\"975\" data-end=\"1018\"\u003e\u003cstrong data-start=\"975\" data-end=\"984\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"984\" data-end=\"987\"\u003e3–6 cm chunks (varied pieces)\u003c\/p\u003e\n\u003cp data-start=\"1020\" data-end=\"1058\"\u003e\u003cstrong data-start=\"1020\" data-end=\"1039\"\u003eWeight Options:\u003c\/strong\u003e\u003cbr data-start=\"1039\" data-end=\"1042\"\u003e100 g or 250 g\u003c\/p\u003e\n\u003cp data-start=\"1060\" data-end=\"1099\"\u003e\u003cstrong data-start=\"1060\" data-end=\"1070\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1070\" data-end=\"1073\"\u003eIrregular natural chunks\u003c\/p\u003e\n\u003cp data-start=\"1101\" data-end=\"1166\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1112\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1112\" data-end=\"1115\"\u003eDark grey with occasional lighter grey undertones\u003c\/p\u003e\n\u003cp data-start=\"1168\" data-end=\"1274\"\u003e\u003cstrong data-start=\"1168\" data-end=\"1180\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1180\" data-end=\"1183\"\u003eHard, smooth, non-sticky, no grit; classic Nakumatt-like crunch with a clean dusty finish\u003c\/p\u003e\n\u003cp data-start=\"1276\" data-end=\"1340\"\u003e\u003cstrong data-start=\"1276\" data-end=\"1294\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1294\" data-end=\"1297\"\u003e3 – Medium crunch with a soft, dusty chew\u003c\/p\u003e\n\u003cp data-start=\"1342\" data-end=\"1491\"\u003e\u003cstrong data-start=\"1342\" data-end=\"1360\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1360\" data-end=\"1363\"\u003eCementy, earthy, and gently roasted; mild smokiness with subtle gasoline notes when wet; clean, grounding, and mineral-forward\u003c\/p\u003e\n\u003cp data-start=\"1493\" data-end=\"1533\"\u003e\u003cstrong data-start=\"1493\" data-end=\"1509\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1509\" data-end=\"1512\"\u003e100% Blackhall clay\u003c\/p\u003e\n\u003cp data-start=\"1535\" data-end=\"1567\"\u003e\u003cstrong data-start=\"1535\" data-end=\"1557\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1557\" data-end=\"1560\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1569\" data-end=\"1593\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1580\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1580\" data-end=\"1583\"\u003eAJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"2069\"\u003e\u003cstrong data-start=\"1595\" data-end=\"1624\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1624\" data-end=\"1627\"\u003eBlackhall belongs to India’s longstanding tradition of consuming mineral-rich grey and black clays, valued for their firm crunch, earthy depth, and distinctive roasted aromas. Darker clays such as this are often collected from iron-rich soils and sun-dried or lightly roasted to highlight their natural flavour. Loved across geophagy communities for its balanced character, Blackhall offers a classic, heritage-rooted black clay experience.\u003c\/p\u003e\n\u003cp data-start=\"2071\" data-end=\"2082\"\u003e\u003cstrong data-start=\"2071\" data-end=\"2080\"\u003eUses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2083\" data-end=\"2315\"\u003e\n\u003cli data-start=\"2083\" data-end=\"2128\"\u003e\n\u003cp data-start=\"2085\" data-end=\"2128\"\u003eSensory play and mindful crunch enjoyment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2129\" data-end=\"2161\"\u003e\n\u003cp data-start=\"2131\" data-end=\"2161\"\u003eCollecting and stash display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2162\" data-end=\"2220\"\u003e\n\u003cp data-start=\"2164\" data-end=\"2220\"\u003eControlled clay tasting for pica and geophagy cravings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2221\" data-end=\"2272\"\u003e\n\u003cp data-start=\"2223\" data-end=\"2272\"\u003eDeep grounding through aroma, dust, and texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2273\" data-end=\"2315\"\u003e\n\u003cp data-start=\"2275\" data-end=\"2315\"\u003ePairing with softer clays for contrast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697478000967,"sku":"03050201022","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677509218631,"sku":"03050201021","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677509185863,"sku":"0305020103","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6d727ad8-f91b-48d5-9d24-dbb59ad54916.png?v=1763078470"},{"product_id":"blackhall-and-blackstar-clay-crumbs-and-powder-edible-clay-for-pica","title":"Blackhall and Blackstar Clay Powdery crumbs - Smoky Indian Clays","description":"\u003cp data-start=\"303\" data-end=\"734\"\u003eBlackhall and Black Star Crumbs are a rich, dark-edged blend of India’s boldest grey–black clays, broken down into bite-sized chunks, crumbs, and soft powders for an immersive, smoky sensory experience. This mix celebrates the deep, roasted character of classic black varieties — offering everything from dusty cement-like snaps to those satisfyingly earthy gasoline whispers that black clay lovers crave.\u003c\/p\u003e\n\u003cp data-start=\"736\" data-end=\"1197\"\u003eBlackhall brings a smooth, clean cementy earthiness with a gentle roasted aroma. It’s surprisingly mild for such a dark clay, offering balanced smokiness and a pleasant damp gasoline scent when wet. Black Star, by contrast, leans bold — deeply smoky, petrol-tinged, and earthy, echoing tones of Magmitty and Dryfruit clay. Together, they create a grounded, crunchy, mineral-rich medley with a beautifully dark colour palette and a clean, non-sticky breakdown.\u003c\/p\u003e\n\u003cp data-start=\"1199\" data-end=\"1296\"\u003eIdeal for fans of hard, crunchy Indian greys and blacks who enjoy variety in texture and depth.\u003c\/p\u003e\n\u003cp data-start=\"1298\" data-end=\"1378\"\u003e\u003cstrong data-start=\"1298\" data-end=\"1307\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1307\" data-end=\"1310\"\u003eVaried chunks, crumbs, and powders — approximately 1 cm or smaller\u003c\/p\u003e\n\u003cp data-start=\"1380\" data-end=\"1401\"\u003e\u003cstrong data-start=\"1380\" data-end=\"1391\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1391\" data-end=\"1394\"\u003e100 g\u003c\/p\u003e\n\u003cp data-start=\"1403\" data-end=\"1475\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1413\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1413\" data-end=\"1416\"\u003eIrregular-shaped chunks with mixed fine crumbs and powder\u003c\/p\u003e\n\u003cp data-start=\"1477\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1477\" data-end=\"1488\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1488\" data-end=\"1491\"\u003eDeep dark grey to light grey; naturally varied\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"1658\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1553\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1553\" data-end=\"1556\"\u003eHard, pleasant, Nakumatt-like texture; non-sticky, smooth, no grit; clean breakdown with dusty edges\u003c\/p\u003e\n\u003cp data-start=\"1660\" data-end=\"1724\"\u003e\u003cstrong data-start=\"1660\" data-end=\"1678\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1678\" data-end=\"1681\"\u003e3 – Medium crunch with a soft, dusty chew\u003c\/p\u003e\n\u003cp data-start=\"1726\" data-end=\"1746\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1744\"\u003eTaste Profile:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1747\" data-end=\"2167\"\u003e\n\u003cli data-start=\"1747\" data-end=\"1884\"\u003e\n\u003cp data-start=\"1749\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1749\" data-end=\"1763\"\u003eBlackhall:\u003c\/strong\u003e Mild smokiness with cementy depth; roasted notes and a subtle gasoline aroma when wet; earthy, clean, and well-rounded\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1885\" data-end=\"2167\"\u003e\n\u003cp data-start=\"1887\" data-end=\"2167\"\u003e\u003cstrong data-start=\"1887\" data-end=\"1902\"\u003eBlack Star:\u003c\/strong\u003e Strong smoky–gasoline edge with bold earthy tones; reminiscent of Magmitty and Dryfruit clay; intense, grounded, and richly mineral\u003cbr data-start=\"2034\" data-end=\"2037\"\u003eCombined, the mix offers roasted cement, dusty grey-earth flavours, and that classic black clay smokiness that deepens when wet.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2169\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2169\" data-end=\"2185\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"2185\" data-end=\"2188\"\u003eA blend of Indian Blackhall and Black Star clay varieties\u003c\/p\u003e\n\u003cp data-start=\"2249\" data-end=\"2281\"\u003e\u003cstrong data-start=\"2249\" data-end=\"2271\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"2271\" data-end=\"2274\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"2283\" data-end=\"2307\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2294\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"2294\" data-end=\"2297\"\u003eAJ Clays\u003c\/p\u003e\n\u003cp data-start=\"2309\" data-end=\"2766\"\u003e\u003cstrong data-start=\"2309\" data-end=\"2338\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2338\" data-end=\"2341\"\u003eBlack clays hold a special place within India’s geophagy traditions, particularly among regions known for mineral-rich, iron-heavy soils. These darker varieties are often prized for their roasted character, hard crunch, and deeply earthy, smoky notes. Blackhall and Black Star continue this heritage — sun-dried, roasted, and prepared to bring forward the bold “black clay” profile long enjoyed by clay lovers across India.\u003c\/p\u003e\n\u003cp data-start=\"2768\" data-end=\"2779\"\u003e\u003cstrong data-start=\"2768\" data-end=\"2777\"\u003eUses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2780\" data-end=\"3061\"\u003e\n\u003cli data-start=\"2780\" data-end=\"2826\"\u003e\n\u003cp data-start=\"2782\" data-end=\"2826\"\u003eSensory play and mindful texture enjoyment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2827\" data-end=\"2874\"\u003e\n\u003cp data-start=\"2829\" data-end=\"2874\"\u003eCollecting, sampling, and aesthetic display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2875\" data-end=\"2933\"\u003e\n\u003cp data-start=\"2877\" data-end=\"2933\"\u003eControlled clay tasting for pica and geophagy cravings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2934\" data-end=\"2993\"\u003e\n\u003cp data-start=\"2936\" data-end=\"2993\"\u003eRelaxation or grounding through crunch, dust, and aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2994\" data-end=\"3061\"\u003e\n\u003cp data-start=\"2996\" data-end=\"3061\"\u003eMixing with softer clays to create flavour and texture contrast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52677522293063,"sku":"0305020185","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3a983966-e048-444f-99db-5609b8e8295d.png?v=1763077334"},{"product_id":"blackstar-clay-edible-clay-for-pica","title":"Black Star Clay - Bold smoky Indian clay chunks","description":"\u003cp data-start=\"196\" data-end=\"694\"\u003eBlack Star Clay is one of India’s boldest dark grey–black clays, known for its intense smoky–gasoline aroma and deep cementy earthiness. Stronger and more flavour-forward than Blackhall, Black Star delivers a powerful roasted profile with that unmistakable petrol edge clay enthusiasts adore. Each piece offers a satisfyingly firm crunch that breaks down into a smooth, dusty chew reminiscent of dryfruit and magmitty clays — bold, mineral-rich, and wonderfully grounding.\u003c\/p\u003e\n\u003cp data-start=\"696\" data-end=\"853\"\u003eA favourite among fans of dark varieties, Black Star stands out for its robust character, clean breakdown, and layered smoky notes that intensify when wet.\u003c\/p\u003e\n\u003cp data-start=\"855\" data-end=\"896\"\u003e\u003cstrong data-start=\"855\" data-end=\"864\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"864\" data-end=\"867\"\u003e1–3 cm chunks (varied pieces)\u003c\/p\u003e\n\u003cp data-start=\"898\" data-end=\"936\"\u003e\u003cstrong data-start=\"898\" data-end=\"917\"\u003eWeight Options:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003e100 g or 250 g\u003c\/p\u003e\n\u003cp data-start=\"938\" data-end=\"977\"\u003e\u003cstrong data-start=\"938\" data-end=\"948\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"948\" data-end=\"951\"\u003eIrregular natural chunks\u003c\/p\u003e\n\u003cp data-start=\"979\" data-end=\"1047\"\u003e\u003cstrong data-start=\"979\" data-end=\"990\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"990\" data-end=\"993\"\u003eDark grey to near-black with natural tonal variation\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1173\"\u003e\u003cstrong data-start=\"1049\" data-end=\"1061\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1061\" data-end=\"1064\"\u003eHard, smooth, non-sticky; clean dusty breakdown; slightly firmer than Blackhall with a dryfruit-like crunch\u003c\/p\u003e\n\u003cp data-start=\"1175\" data-end=\"1238\"\u003e\u003cstrong data-start=\"1175\" data-end=\"1193\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e3 – Medium crunch with dusty, smoky chew\u003c\/p\u003e\n\u003cp data-start=\"1240\" data-end=\"1431\"\u003e\u003cstrong data-start=\"1240\" data-end=\"1258\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1258\" data-end=\"1261\"\u003eBoldly smoky with a strong gasoline edge; deep cement–earth flavour; roasted, mineral-rich, and reminiscent of magmitty and dryfruit clays; intensity increases when wet\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1474\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1449\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e100% Black Star clay\u003c\/p\u003e\n\u003cp data-start=\"1476\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1476\" data-end=\"1498\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1498\" data-end=\"1501\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1510\" data-end=\"1534\"\u003e\u003cstrong data-start=\"1510\" data-end=\"1521\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1521\" data-end=\"1524\"\u003eAJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1536\" data-end=\"2029\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1565\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1565\" data-end=\"1568\"\u003eBlack Star represents some of India’s deepest, mineral-dense clay traditions, especially those involving dark, iron-rich soils roasted to bring out their iconic smoky aroma. These black clays have long been appreciated for their powerful flavour, clean snap, and grounding earthiness, forming part of a wider cultural history of clay consumption across the region. Black Star continues this heritage with its signature boldness and satisfying dusty breakdown.\u003c\/p\u003e\n\u003cp data-start=\"2031\" data-end=\"2042\"\u003e\u003cstrong data-start=\"2031\" data-end=\"2040\"\u003eUses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2043\" data-end=\"2311\"\u003e\n\u003cli data-start=\"2043\" data-end=\"2094\"\u003e\n\u003cp data-start=\"2045\" data-end=\"2094\"\u003eSensory play and robust, smoky crunch enjoyment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2095\" data-end=\"2131\"\u003e\n\u003cp data-start=\"2097\" data-end=\"2131\"\u003eCollecting and aesthetic display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2132\" data-end=\"2190\"\u003e\n\u003cp data-start=\"2134\" data-end=\"2190\"\u003eControlled clay tasting for pica and geophagy cravings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2191\" data-end=\"2243\"\u003e\n\u003cp data-start=\"2193\" data-end=\"2243\"\u003eDeep grounding through intense aroma and texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2244\" data-end=\"2311\"\u003e\n\u003cp data-start=\"2246\" data-end=\"2311\"\u003eMixing with mild clays to create contrast in flavour and crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677778800967,"sku":"0305020187","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677778768199,"sku":"0305020188","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_a6dfcbc6-547f-46e1-94c8-47cfbc56b1b2.png?v=1767889641"},{"product_id":"matapulgite-clay","title":"Matapulgite Clay - Roasted Indian clay chunks","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"147\" data-end=\"173\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"151\" data-end=\"171\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"174\" data-end=\"615\"\u003eMatapulgite Clay, also known as Roasted Almond Clay, is a bold, highly crunchy edible clay designed for those who crave intensity and structure in every bite. Naturally sourced from mineral-rich Indian soil and carefully roasted, this clay delivers a medium-to-hard snap that breaks into dramatic, shard-like fragments. Firm and crisp from start to finish, it never turns creamy or gummy, maintaining a clean, low-grit, non-sticky texture.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"915\"\u003eWith its smoky, cement-forward character, Matapulgite Clay offers a robust, grounded experience. Perfect for Almond Clay enthusiasts looking for an amplified, structured flavour — this clay combines deep roasted earthiness, wet concrete undertones, and the comforting aroma of rain on warm stone.\u003c\/p\u003e\n\u003chr data-start=\"917\" data-end=\"920\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"922\" data-end=\"948\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"926\" data-end=\"946\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"949\" data-end=\"1137\"\u003eMedium-hard and very crunchy. Each bite fractures sharply into multiple shards while remaining low-grit and non-sticky. The crunch persists consistently from first bite to final crumble.\u003c\/p\u003e\n\u003chr data-start=\"1139\" data-end=\"1142\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"1144\" data-end=\"1167\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1148\" data-end=\"1165\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1379\"\u003eSmoky and roasted with cementy, wet-concrete notes. Petrichor hints evoke the freshness of rain on stone, while deep roasted mineral tones add weight and intensity. Clean, structured, and intensely satisfying.\u003c\/p\u003e\n\u003chr data-start=\"1381\" data-end=\"1384\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1386\" data-end=\"1411\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1390\" data-end=\"1409\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1412\" data-end=\"1613\"\u003eIdeal for enthusiasts who enjoy bold, no-nonsense clays with a long-lasting, snappy crunch. Matapulgite Clay delivers a full-bodied sensory experience — smoky, mineral-rich, and unmistakably roasted.\u003c\/p\u003e\n\u003chr data-start=\"1615\" data-end=\"1618\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1620\" data-end=\"1640\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1624\" data-end=\"1640\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1641\" data-end=\"1893\"\u003e\n\u003cli data-section-id=\"1t11bov\" data-start=\"1641\" data-end=\"1694\"\u003eRoasted Almond Clay with bold, structured flavour\u003c\/li\u003e\n\u003cli data-section-id=\"15an4dr\" data-start=\"1695\" data-end=\"1736\"\u003eHighly crunchy, shard-forming texture\u003c\/li\u003e\n\u003cli data-section-id=\"1iia15l\" data-start=\"1737\" data-end=\"1779\"\u003eFirm, crisp, low-grit, non-sticky bite\u003c\/li\u003e\n\u003cli data-section-id=\"vpu49k\" data-start=\"1780\" data-end=\"1835\"\u003eSmoky and cement-forward taste with petrichor notes\u003c\/li\u003e\n\u003cli data-section-id=\"2x7a69\" data-start=\"1836\" data-end=\"1893\"\u003ePerfect for strong, clean, and intense clay enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1895\" data-end=\"1898\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1900\" data-end=\"1923\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1904\" data-end=\"1923\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1924\" data-end=\"2733\"\u003e\n\u003cli data-section-id=\"q4ymca\" data-start=\"1924\" data-end=\"1972\"\u003e\n\u003cstrong data-start=\"1926\" data-end=\"1935\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1973\" data-end=\"2014\"\u003e\n\u003cstrong data-start=\"1975\" data-end=\"1986\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2015\" data-end=\"2054\"\u003e\n\u003cstrong data-start=\"2017\" data-end=\"2027\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-section-id=\"3jalbb\" data-start=\"2055\" data-end=\"2111\"\u003e\n\u003cstrong data-start=\"2057\" data-end=\"2068\"\u003eColour:\u003c\/strong\u003e Mid to dark grey with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"wc6hs3\" data-start=\"2112\" data-end=\"2217\"\u003e\n\u003cstrong data-start=\"2114\" data-end=\"2126\"\u003eTexture:\u003c\/strong\u003e Medium-hard, very crunchy; breaks into sharp shards; no creaminess; low grit; non-sticky\u003c\/li\u003e\n\u003cli data-section-id=\"awgws6\" data-start=\"2218\" data-end=\"2294\"\u003e\n\u003cstrong data-start=\"2220\" data-end=\"2238\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — strong, snappy crunch that stays crisp to the end\u003c\/li\u003e\n\u003cli data-section-id=\"2b20oy\" data-start=\"2295\" data-end=\"2400\"\u003e\n\u003cstrong data-start=\"2297\" data-end=\"2315\"\u003eTaste Profile:\u003c\/strong\u003e Smoky roasted earthiness, cementy wet-concrete notes, petrichor freshness when wet\u003c\/li\u003e\n\u003cli data-section-id=\"ky5dnr\" data-start=\"2401\" data-end=\"2468\"\u003e\n\u003cstrong data-start=\"2403\" data-end=\"2419\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted Almond clay (Matapulgite)\u003c\/li\u003e\n\u003cli data-section-id=\"103afch\" data-start=\"2469\" data-end=\"2506\"\u003e\n\u003cstrong data-start=\"2471\" data-end=\"2493\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2507\" data-end=\"2531\"\u003e\n\u003cstrong data-start=\"2509\" data-end=\"2520\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-section-id=\"1gavi1k\" data-start=\"2532\" data-end=\"2733\"\u003e\n\u003cstrong data-start=\"2534\" data-end=\"2563\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and roasted to enhance almond-clay character, delivering bold, smoky, and mineral-driven flavour with crisp, shard-like texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2735\" data-end=\"2738\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2740\" data-end=\"2760\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2744\" data-end=\"2758\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2761\" data-end=\"3108\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677783454023,"sku":"03050201261","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677783421255,"sku":"03050201262","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Matapulgite_Clay_1.png?v=1774723063"},{"product_id":"fully-roasted-nakumatt-clay-edible-clay-for-pica","title":"Full Roasted Nakumatt Clay - Roasted Indian clay","description":"\u003cp data-start=\"176\" data-end=\"622\"\u003eFull Roasted Nakumatt Clay is a bold, intense edible clay for enthusiasts who crave maximum crunch and deep, smoky-earthy flavour. Naturally harvested, cleaned, sun-dried, and fully roasted, it delivers a firm, porous texture that breaks into crisp shards with every bite. The clay is hard yet satisfying, never gritty or sticky, and melts pleasantly in the mouth after chewing, giving a rich, enduring eating experience.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"1024\"\u003eIts flavour is an earthy symphony: intensely mineral-rich with smoky, charred, and toasted notes from the full roasting process. Cementy undertones, faint metallic hints, and petrichor-like freshness evoke the scent of rain on dry soil or hot asphalt. Full Roasted Nakumatt Clay offers a robust, full-bodied taste for those who appreciate a powerful, crunchy, and naturally roasted clay experience.\u003c\/p\u003e\n\u003cp data-start=\"1026\" data-end=\"1798\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1035\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1063\" data-end=\"1066\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1077\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1158\"\u003eColour:\u003c\/strong\u003e Dark grey with some black tones\u003cbr data-start=\"1190\" data-end=\"1193\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1205\"\u003eTexture:\u003c\/strong\u003e Hard, crunchy, porous; smooth, non-sticky, low grit\u003cbr data-start=\"1257\" data-end=\"1260\"\u003e\u003cstrong data-start=\"1260\" data-end=\"1278\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1345\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1348\" data-end=\"1366\"\u003eTaste Profile:\u003c\/strong\u003e Intense earthy, smoky, roasted, cementy, mineral-rich, petrichor freshness with subtle metallic notes\u003cbr data-start=\"1468\" data-end=\"1471\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e 100% natural Nakumatt clay\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1539\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1564\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1605\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and fully roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its smoky, cementy, and mineral-forward taste\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697477247303,"sku":"030502011612","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677785485639,"sku":"03050201161","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677785452871,"sku":"0305020117","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_1dc18a77-8e39-4219-bd4c-5f67160c4bf7.png?v=1767576685"},{"product_id":"coconut-smoke","title":"Coconut Smoke Clay - Gentle Smoky Indian clay chunks","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"116\" data-end=\"142\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"120\" data-end=\"140\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"143\" data-end=\"460\"\u003eCoconut Smoke Clay is a distinctive, smoke-forward edible clay that brings together crisp texture and deep, aromatic flavour. Sourced from mineral-rich Indian soil and traditionally smoked using coconut husks, this clay offers a clean, controlled bite with a satisfying snap that carries through from start to finish.\u003c\/p\u003e\n\u003cp data-start=\"462\" data-end=\"727\"\u003eEach chunk breaks into unique, shard-like pieces, creating an engaging texture that feels both structured and smooth. There’s no grit or gumminess here — just a steady transition from firm crunch to a soft, workable paste. It’s refined, but still full of character.\u003c\/p\u003e\n\u003chr data-start=\"729\" data-end=\"732\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"734\" data-end=\"760\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"738\" data-end=\"758\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"761\" data-end=\"969\"\u003eMedium-hard with a very snappy bite, this clay delivers a strong crunch that fractures into smooth, shard-like pieces. The breakdown is clean and controlled, softening into a paste without grit or stickiness.\u003c\/p\u003e\n\u003chr data-start=\"971\" data-end=\"974\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"976\" data-end=\"999\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"980\" data-end=\"997\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1000\" data-end=\"1330\"\u003eA beautifully layered profile — think smooth white clay infused with gentle smokiness. There’s a strong cementy roasted depth balanced by earthy mineral notes, while the coconut smoke adds warmth rather than sharpness. When damp, it releases a familiar basement–gasoline aroma, grounding the experience with a rich, earthy finish.\u003c\/p\u003e\n\u003chr data-start=\"1332\" data-end=\"1335\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1337\" data-end=\"1362\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1341\" data-end=\"1360\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1363\" data-end=\"1573\"\u003eCoconut Smoke Clay offers a more refined take on smoked clays — bold yet balanced. It’s ideal for those who enjoy complexity without harshness, delivering a smooth, smoky journey from crisp bite to soft finish.\u003c\/p\u003e\n\u003chr data-start=\"1575\" data-end=\"1578\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1580\" data-end=\"1600\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1584\" data-end=\"1600\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1601\" data-end=\"1797\"\u003e\n\u003cli data-section-id=\"1d106zi\" data-start=\"1601\" data-end=\"1642\"\u003eCoconut husk smoked for natural depth\u003c\/li\u003e\n\u003cli data-section-id=\"ytr4tz\" data-start=\"1643\" data-end=\"1675\"\u003eSnappy, shard-forming crunch\u003c\/li\u003e\n\u003cli data-section-id=\"gklvqh\" data-start=\"1676\" data-end=\"1713\"\u003eSmooth, grit-free paste breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"1gg5vyy\" data-start=\"1714\" data-end=\"1752\"\u003eBalanced smoky and cementy flavour\u003c\/li\u003e\n\u003cli data-section-id=\"ipntqn\" data-start=\"1753\" data-end=\"1797\"\u003eWarm, aromatic finish with mineral depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1799\" data-end=\"1802\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1804\" data-end=\"1827\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1808\" data-end=\"1827\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1828\" data-end=\"2636\"\u003e\n\u003cli data-section-id=\"q4ymca\" data-start=\"1828\" data-end=\"1876\"\u003e\n\u003cstrong data-start=\"1830\" data-end=\"1839\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1877\" data-end=\"1918\"\u003e\n\u003cstrong data-start=\"1879\" data-end=\"1890\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"1919\" data-end=\"1958\"\u003e\n\u003cstrong data-start=\"1921\" data-end=\"1931\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-section-id=\"1b7v2m7\" data-start=\"1959\" data-end=\"2019\"\u003e\n\u003cstrong data-start=\"1961\" data-end=\"1972\"\u003eColour:\u003c\/strong\u003e Dark grey to charcoal with smoked undertones\u003c\/li\u003e\n\u003cli data-section-id=\"vskgoh\" data-start=\"2020\" data-end=\"2109\"\u003e\n\u003cstrong data-start=\"2022\" data-end=\"2034\"\u003eTexture:\u003c\/strong\u003e Medium-hard, very snappy; breaks into smooth shards; no grit; non-sticky\u003c\/li\u003e\n\u003cli data-section-id=\"vxmjd\" data-start=\"2110\" data-end=\"2192\"\u003e\n\u003cstrong data-start=\"2112\" data-end=\"2130\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — strong, lasting crunch that softens into a smooth paste\u003c\/li\u003e\n\u003cli data-section-id=\"5icl0z\" data-start=\"2193\" data-end=\"2308\"\u003e\n\u003cstrong data-start=\"2195\" data-end=\"2213\"\u003eTaste Profile:\u003c\/strong\u003e Cementy roasted depth, earthy minerals, warm coconut smoke, basement–gasoline aroma when wet\u003c\/li\u003e\n\u003cli data-section-id=\"qe7ycm\" data-start=\"2309\" data-end=\"2361\"\u003e\n\u003cstrong data-start=\"2311\" data-end=\"2327\"\u003eIngredients:\u003c\/strong\u003e 100% natural Coconut Smoke clay\u003c\/li\u003e\n\u003cli data-section-id=\"103afch\" data-start=\"2362\" data-end=\"2399\"\u003e\n\u003cstrong data-start=\"2364\" data-end=\"2386\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2400\" data-end=\"2424\"\u003e\n\u003cstrong data-start=\"2402\" data-end=\"2413\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-section-id=\"17xn8lu\" data-start=\"2425\" data-end=\"2636\"\u003e\n\u003cstrong data-start=\"2427\" data-end=\"2456\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and traditionally smoked using coconut husks to create a bold, aromatic clay prized for its roasted cement depth and smoky mineral finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2638\" data-end=\"2641\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2643\" data-end=\"2663\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2647\" data-end=\"2661\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2664\" data-end=\"3009\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677791318343,"sku":"03050201892","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677791285575,"sku":"03050201902","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Coconut_Smoke.png?v=1774722242"},{"product_id":"diamond-clay","title":"Diamond Clay - Deep cementy Indian clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"76\" data-end=\"91\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"93\" data-end=\"751\"\u003e\u003cstrong data-start=\"93\" data-end=\"105\"\u003eTexture:\u003c\/strong\u003e Firm dry bite with slow crumble into smooth paste\u003cbr data-start=\"155\" data-end=\"158\"\u003e\u003cstrong data-start=\"158\" data-end=\"176\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"192\" data-end=\"195\"\u003e\u003cstrong data-start=\"195\" data-end=\"205\"\u003eTaste:\u003c\/strong\u003e Deep cementy earthiness with mineral and metallic undertones\u003cbr data-start=\"266\" data-end=\"269\"\u003e\u003cstrong data-start=\"269\" data-end=\"281\"\u003eSensory:\u003c\/strong\u003e Damp-earth aroma with classic tooth-cling clay feel\u003cbr data-start=\"333\" data-end=\"336\"\u003e\u003cstrong data-start=\"336\" data-end=\"347\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, mineral-rich clay regions\u003cbr data-start=\"385\" data-end=\"388\"\u003e\u003cstrong data-start=\"388\" data-end=\"397\"\u003eUses:\u003c\/strong\u003e Ideal for experienced crunch lovers, sensory seekers, ASMR enjoyment, and those who prefer strong earthy profiles\u003cbr data-start=\"511\" data-end=\"514\"\u003e\u003cstrong data-start=\"514\" data-end=\"534\"\u003eClay Experience:\u003c\/strong\u003e Best suited to experienced clay enthusiasts who enjoy powerful crunch, dense mineral flavour, and a slow transition from shard-like crumble to smooth paste. Bold, grounding, and intensely earthy from start to finish.\u003c\/p\u003e\n\u003chr data-start=\"753\" data-end=\"756\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"758\" data-end=\"777\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"779\" data-end=\"1102\"\u003eDiamond Clay is a bold, cement-forward Indian clay prized for its intense flavour profile and satisfyingly strong crunch. Harvested from mineral-rich soil deposits, this clay stands out for its dense structure, dry bite, and deeply grounded earthy character that remains consistent throughout the entire chewing experience.\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1450\"\u003eFormed into irregular natural chunks, Diamond Clay delivers a robust sensory profile that appeals strongly to purists and seasoned crunch enthusiasts. Unlike softer or creamier clays, this variety maintains its structure during biting, creating a controlled breakdown from crisp shards into a smooth, workable paste without becoming overly gummy.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1703\"\u003eIts distinctive mineral depth, damp-earth aroma, and classic tooth-cling texture make Diamond Clay a staple choice among those who appreciate traditional earthy clay experiences with a heavier cement-like presence and long-lasting crunch satisfaction.\u003c\/p\u003e\n\u003chr data-start=\"1705\" data-end=\"1708\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1710\" data-end=\"1729\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1731\" data-end=\"1970\"\u003eDiamond Clay offers a strong, confident crunch with a medium-dense structure that holds firmly during biting. The initial snap is crisp and satisfying, breaking into soft mineral shards that gradually soften into a smooth, clay-rich paste.\u003c\/p\u003e\n\u003cp data-start=\"1972\" data-end=\"2361\"\u003eThe texture remains dry and controlled with very low grit, allowing the clay to transition slowly rather than collapsing too quickly. Some pieces may lightly cling to the teeth during chewing, adding to the traditional hands-on clay feel many enthusiasts seek. As moisture develops, the clay becomes smoother and more workable while still retaining its earthy density and grounded texture.\u003c\/p\u003e\n\u003chr data-start=\"2363\" data-end=\"2366\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2368\" data-end=\"2384\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2386\" data-end=\"2655\"\u003eThe flavour profile is intensely earthy and cement-forward, led by bold mineral notes reminiscent of wet concrete, stone, and rain-soaked clay. Subtle metallic undertones emerge during chewing, giving the flavour added depth without overpowering the natural earthiness.\u003c\/p\u003e\n\u003cp data-start=\"2657\" data-end=\"2959\"\u003eIts aroma becomes especially pronounced when damp, releasing rich notes of wet soil, cool stone, and a distinct damp-basement scent often associated with deeply mineral clays. The taste develops gradually from dry mineral sharpness into a fuller, smoother earthiness that lingers heavily on the palate.\u003c\/p\u003e\n\u003chr data-start=\"2961\" data-end=\"2964\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2966\" data-end=\"2988\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2990\" data-end=\"3572\"\u003e\u003cstrong data-start=\"2990\" data-end=\"3001\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003cbr data-start=\"3027\" data-end=\"3030\"\u003e\u003cstrong data-start=\"3030\" data-end=\"3040\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"3065\" data-end=\"3068\"\u003e\u003cstrong data-start=\"3068\" data-end=\"3079\"\u003eColour:\u003c\/strong\u003e Mid to dark grey with muted mineral tones\u003cbr data-start=\"3121\" data-end=\"3124\"\u003e\u003cstrong data-start=\"3124\" data-end=\"3140\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3203\" data-end=\"3206\"\u003e\u003cstrong data-start=\"3206\" data-end=\"3217\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"3226\" data-end=\"3229\"\u003e\u003cstrong data-start=\"3229\" data-end=\"3258\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, Diamond Clay reflects traditional earthy clay experiences valued for dense crunch, strong mineral flavour, and grounding sensory depth. Robust cement-like clays have long been appreciated within clay-eating traditions for their lasting texture and deep natural earthiness.\u003c\/p\u003e\n\u003chr data-start=\"3574\" data-end=\"3577\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3579\" data-end=\"3592\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3594\" data-end=\"3977\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677795938631,"sku":"03050201101","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677795905863,"sku":"03050201102","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b51180dc-0860-49e6-b808-f6c350674440.png?v=1774721120"},{"product_id":"kendall-clay-edible-clay-for-pica","title":"Kendall Clay - Mineral-rich Indian clay chunks","description":"\u003ch3 data-end=\"206\" data-start=\"180\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"204\" data-start=\"184\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"580\" data-start=\"207\"\u003eKendall Clay is a smooth, creamy-style edible clay prized for its signature bite-and-melt experience. Sourced from mineral-rich Indian soil, it offers a firm initial crunch that quickly dissolves into a thick, velvety paste. The texture is controlled and indulgent, with a creamy finish that may lightly cling to the teeth — a hallmark of this variety rather than a flaw.\u003c\/p\u003e\n\u003cp data-end=\"931\" data-start=\"582\"\u003eIts flavour profile is gentle and mineral-forward. Clean, earthy notes of damp topsoil and rain-soaked stone are layered with soft chalky undertones and subtle wet-stone nuances. Not smoky or roasted, Kendall Clay delivers understated earthiness that’s comforting, mild, and smooth — perfect for those who prefer a refined, creamy clay experience.\u003c\/p\u003e\n\u003cp data-end=\"1247\" data-start=\"933\"\u003eKendall Clay is part of a special discovery of two new clays, named after sisters Kendall and Kylie, celebrated for their unique textures and subtle, layered flavours. Kendall Clay represents the softer, creamy end of this duo, while Kylie Clay (available separately) showcases a firmer, more structured profile.\u003c\/p\u003e\n\u003chr data-end=\"1252\" data-start=\"1249\"\u003e\n\u003ch3 data-end=\"1280\" data-start=\"1254\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1278\" data-start=\"1258\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1446\" data-start=\"1281\"\u003eFirm initial crunch that quickly melts into a smooth, thick, creamy paste. Surface is smooth, with a slight natural cling to the teeth that enhances the mouthfeel.\u003c\/p\u003e\n\u003chr data-end=\"1451\" data-start=\"1448\"\u003e\n\u003ch3 data-end=\"1476\" data-start=\"1453\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1474\" data-start=\"1457\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1673\" data-start=\"1477\"\u003eEarthy and mineral-rich, with chalky undertones, topsoil hints, and damp stone freshness. Light petrichor aromas evoke the sensation of rain on earth, creating a soft, lingering flavour profile.\u003c\/p\u003e\n\u003chr data-end=\"1678\" data-start=\"1675\"\u003e\n\u003ch3 data-end=\"1705\" data-start=\"1680\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1703\" data-start=\"1684\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1923\" data-start=\"1706\"\u003eKendall Clay offers a refined, gentle clay journey from first bite to creamy finish. Ideal for enthusiasts who enjoy melt-in-the-mouth textures with subtle, layered mineral flavours and a soft, lingering earthiness.\u003c\/p\u003e\n\u003chr data-end=\"1928\" data-start=\"1925\"\u003e\n\u003ch3 data-end=\"1950\" data-start=\"1930\" data-section-id=\"pm8yra\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1950\" data-start=\"1934\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2320\" data-start=\"1951\"\u003e\n\u003cli data-end=\"1985\" data-start=\"1951\" data-section-id=\"jh2y1l\"\u003eSmooth, creamy paste breakdown\u003c\/li\u003e\n\u003cli data-end=\"2021\" data-start=\"1986\" data-section-id=\"12kbrc1\"\u003eFirm, controlled initial crunch\u003c\/li\u003e\n\u003cli data-end=\"2090\" data-start=\"2022\" data-section-id=\"sksu4q\"\u003eGentle, mineral-forward flavour with damp earth and chalky notes\u003c\/li\u003e\n\u003cli data-end=\"2147\" data-start=\"2091\" data-section-id=\"swtpzd\"\u003eSlight natural cling to the teeth enhances mouthfeel\u003c\/li\u003e\n\u003cli data-end=\"2201\" data-start=\"2148\" data-section-id=\"13avop4\"\u003eSoft, lingering finish for relaxed clay enjoyment\u003c\/li\u003e\n\u003cli data-end=\"2320\" data-start=\"2202\" data-section-id=\"ghcn8r\"\u003eOne of two sister clays recently discovered — Kendall and Kylie — with unique, complementary textures and flavours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2325\" data-start=\"2322\"\u003e\n\u003ch3 data-end=\"2350\" data-start=\"2327\" data-section-id=\"o9mgun\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"2350\" data-start=\"2331\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"3182\" data-start=\"2351\"\u003e\n\u003cli data-end=\"2399\" data-start=\"2351\" data-section-id=\"q4ymca\"\u003e\n\u003cstrong data-end=\"2362\" data-start=\"2353\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-end=\"2441\" data-start=\"2400\" data-section-id=\"10mohfb\"\u003e\n\u003cstrong data-end=\"2413\" data-start=\"2402\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-end=\"2481\" data-start=\"2442\" data-section-id=\"ris0kl\"\u003e\n\u003cstrong data-end=\"2454\" data-start=\"2444\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-end=\"2539\" data-start=\"2482\" data-section-id=\"y3h53t\"\u003e\n\u003cstrong data-end=\"2495\" data-start=\"2484\"\u003eColour:\u003c\/strong\u003e Light to mid grey with dusty, muted tones\u003c\/li\u003e\n\u003cli data-end=\"2659\" data-start=\"2540\" data-section-id=\"wiu6ex\"\u003e\n\u003cstrong data-end=\"2554\" data-start=\"2542\"\u003eTexture:\u003c\/strong\u003e Hard initial crunch that melts into thick, smooth, creamy paste; smooth surface; slight stick to teeth\u003c\/li\u003e\n\u003cli data-end=\"2733\" data-start=\"2660\" data-section-id=\"gn9da7\"\u003e\n\u003cstrong data-end=\"2680\" data-start=\"2662\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — firm initial crunch with fast creamy breakdown\u003c\/li\u003e\n\u003cli data-end=\"2844\" data-start=\"2734\" data-section-id=\"1bl9ay5\"\u003e\n\u003cstrong data-end=\"2754\" data-start=\"2736\"\u003eTaste Profile:\u003c\/strong\u003e Earthy and mineral-rich with chalky notes, damp stone, topsoil, and petrichor freshness\u003c\/li\u003e\n\u003cli data-end=\"2891\" data-start=\"2845\" data-section-id=\"1vauisz\"\u003e\n\u003cstrong data-end=\"2863\" data-start=\"2847\"\u003eIngredients:\u003c\/strong\u003e 100% natural Kendall clay\u003c\/li\u003e\n\u003cli data-end=\"2929\" data-start=\"2892\" data-section-id=\"103afch\"\u003e\n\u003cstrong data-end=\"2916\" data-start=\"2894\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-end=\"2954\" data-start=\"2930\" data-section-id=\"1rz4na1\"\u003e\n\u003cstrong data-end=\"2943\" data-start=\"2932\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-end=\"3182\" data-start=\"2955\" data-section-id=\"1p415lk\"\u003e\n\u003cstrong data-end=\"2986\" data-start=\"2957\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and traditionally enjoyed for its creamy melt, clean mineral taste, and rain-on-earth aroma; part of the newly discovered sister clays, Kendall and Kylie\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3187\" data-start=\"3184\"\u003e\n\u003ch3 data-end=\"3209\" data-start=\"3189\" data-section-id=\"9ezocl\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"3207\" data-start=\"3193\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3557\" data-start=\"3210\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677799117127,"sku":"0305020201","price":5.0,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677799084359,"sku":"0305020202","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/KendallClay.png?v=1774729408"},{"product_id":"sunflower-clay","title":"Sunflower Clay - Cementy edible Indian clay","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"143\" data-end=\"169\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"147\" data-end=\"167\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"170\" data-end=\"648\"\u003eSunflower Clay is an understated edible clay gem, offering a perfectly balanced experience with a clean, satisfying crunch and a smooth, creamy finish. Naturally harvested from mineral-rich Indian soil, then carefully cleaned and sun-dried, this clay delivers a firm, crisp snap on the first bite before breaking down into a thick, velvety paste. Dusty and crumbly at first, it softens seamlessly without grit or gumminess, making every bite both satisfying and easy to enjoy.\u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1103\"\u003eWith a gentle but distinctive flavour profile, Sunflower Clay combines earthy, cementy notes with subtle topsoil and dirt undertones, accented by a hint of nutty sunflower seed warmth. Imagine Almond Clay meeting grey Nakumatt, but without any smokiness — lightly dusty, with a faint sandiness and a clean petrichor freshness. A quietly exceptional variety, it’s perfect for those who appreciate nuanced earth flavours and a refined, creamy breakdown.\u003c\/p\u003e\n\u003chr data-start=\"1105\" data-end=\"1108\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"1110\" data-end=\"1136\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1114\" data-end=\"1134\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1137\" data-end=\"1310\"\u003eMedium-hard, crunchy, and dusty. Crumbles easily under pressure and softens into a smooth, thick paste. Low grit and slight stickiness make it easy to handle and clean up.\u003c\/p\u003e\n\u003chr data-start=\"1312\" data-end=\"1315\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"1317\" data-end=\"1340\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1321\" data-end=\"1338\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1341\" data-end=\"1532\"\u003eCementy earth with topsoil and dirt notes, complemented by subtle nutty sunflower undertones. Hints of sandiness and a light petrichor freshness provide a clean, layered sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"1534\" data-end=\"1537\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1539\" data-end=\"1564\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1543\" data-end=\"1562\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1565\" data-end=\"1769\"\u003eSunflower Clay offers a refined, balanced journey from first bite to soft finish. Ideal for enthusiasts who enjoy creamy-textured clays with firm crunch, nuanced earthiness, and a gentle, natural aroma.\u003c\/p\u003e\n\u003chr data-start=\"1771\" data-end=\"1774\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1776\" data-end=\"1796\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1780\" data-end=\"1796\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1797\" data-end=\"2013\"\u003e\n\u003cli data-section-id=\"jh2y1l\" data-start=\"1797\" data-end=\"1831\"\u003eSmooth, creamy paste breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"v8qjvo\" data-start=\"1832\" data-end=\"1868\"\u003eFirm, dusty crunch with low grit\u003c\/li\u003e\n\u003cli data-section-id=\"1313t6m\" data-start=\"1869\" data-end=\"1928\"\u003eEarthy–cement flavour with subtle nutty sunflower notes\u003c\/li\u003e\n\u003cli data-section-id=\"10eglwy\" data-start=\"1929\" data-end=\"1972\"\u003eLightly sandy and petrichor-fresh aroma\u003c\/li\u003e\n\u003cli data-section-id=\"17c7bwn\" data-start=\"1973\" data-end=\"2013\"\u003eEasy to enjoy, clean, and satisfying\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2015\" data-end=\"2018\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"2020\" data-end=\"2043\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2024\" data-end=\"2043\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2044\" data-end=\"2896\"\u003e\n\u003cli data-section-id=\"q4ymca\" data-start=\"2044\" data-end=\"2092\"\u003e\n\u003cstrong data-start=\"2046\" data-end=\"2055\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"2093\" data-end=\"2134\"\u003e\n\u003cstrong data-start=\"2095\" data-end=\"2106\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2135\" data-end=\"2174\"\u003e\n\u003cstrong data-start=\"2137\" data-end=\"2147\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-section-id=\"y3h53t\" data-start=\"2175\" data-end=\"2232\"\u003e\n\u003cstrong data-start=\"2177\" data-end=\"2188\"\u003eColour:\u003c\/strong\u003e Light to mid grey with dusty, muted tones\u003c\/li\u003e\n\u003cli data-section-id=\"15w30hf\" data-start=\"2233\" data-end=\"2378\"\u003e\n\u003cstrong data-start=\"2235\" data-end=\"2247\"\u003eTexture:\u003c\/strong\u003e Medium-hard, crunchy and dusty; crumbles easily and softens into a smooth, thick paste; low grit, slight stick but easy clean-up\u003c\/li\u003e\n\u003cli data-section-id=\"2itw6r\" data-start=\"2379\" data-end=\"2471\"\u003e\n\u003cstrong data-start=\"2381\" data-end=\"2399\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm crunch that melts into a creamy, compact finish\u003c\/li\u003e\n\u003cli data-section-id=\"buh17s\" data-start=\"2472\" data-end=\"2609\"\u003e\n\u003cstrong data-start=\"2474\" data-end=\"2492\"\u003eTaste Profile:\u003c\/strong\u003e Cementy earthiness with topsoil and dirt notes, subtle nutty sunflower tones, light sandiness, petrichor freshness\u003c\/li\u003e\n\u003cli data-section-id=\"1caer23\" data-start=\"2610\" data-end=\"2658\"\u003e\n\u003cstrong data-start=\"2612\" data-end=\"2628\"\u003eIngredients:\u003c\/strong\u003e 100% natural Sunflower clay\u003c\/li\u003e\n\u003cli data-section-id=\"103afch\" data-start=\"2659\" data-end=\"2696\"\u003e\n\u003cstrong data-start=\"2661\" data-end=\"2683\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2697\" data-end=\"2721\"\u003e\n\u003cstrong data-start=\"2699\" data-end=\"2710\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-section-id=\"1xz9o2d\" data-start=\"2722\" data-end=\"2896\"\u003e\n\u003cstrong data-start=\"2724\" data-end=\"2753\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and traditionally enjoyed for its smooth breakdown, clean crunch, and balanced earthy–cement flavour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2898\" data-end=\"2901\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2903\" data-end=\"2923\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2907\" data-end=\"2921\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2924\" data-end=\"3271\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677800165703,"sku":"0305020198","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677800132935,"sku":"0305020199","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Sunflower_Clay_1.png?v=1778027897"},{"product_id":"white-rose-clay-edible-clay-for-pica","title":"White Rose Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"175\" data-end=\"623\"\u003eWhite Rose Clay is a refined, clean-tasting edible clay known for its crisp crunch and gentle, mineral-forward flavour. Naturally sourced, cleaned, and sun-dried, this clay delivers a firm initial bite that breaks down into soft, pleasant shards, gradually softening into a fine granular paste without becoming sticky or gummy. The texture is smooth and controlled — crunchy, crumbly, and easy to enjoy, with no harsh grit.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"1060\"\u003eFlavour-wise, White Rose Clay leans towards a \u003cem data-start=\"671\" data-end=\"685\"\u003eclean cement\u003c\/em\u003e profile, with notes of dry dirt, wet concrete, and petrichor — the unmistakable scent of rain on dry earth. Compared to darker or fully roasted clays, it’s milder and less smoky, offering a lighter, more elegant earthy experience with a faint roasted aftertaste. A favourite for those who enjoy crisp, earthy clays with a smooth finish and a softer, more polished profile.\u003c\/p\u003e\n\u003cp data-start=\"1062\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1062\" data-end=\"1071\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1099\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1113\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1142\" data-end=\"1145\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1155\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1180\" data-end=\"1183\"\u003e\u003cstrong data-start=\"1183\" data-end=\"1194\"\u003eColour:\u003c\/strong\u003e White to soft silver-white tones\u003cbr data-start=\"1227\" data-end=\"1230\"\u003e\u003cstrong data-start=\"1230\" data-end=\"1242\" data-is-only-node=\"\"\u003eTexture:\u003c\/strong\u003e Crunchy and crisp; crumbles into small shards, smooth, non-sticky, low grit\u003cbr data-start=\"1318\" data-end=\"1321\"\u003e\u003cstrong data-start=\"1321\" data-end=\"1339\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm crunch that softens into a fine granular paste\u003cbr data-start=\"1408\" data-end=\"1411\"\u003e\u003cstrong data-start=\"1411\" data-end=\"1429\"\u003eTaste Profile:\u003c\/strong\u003e Clean cementy earthiness, dry dirt, wet concrete, petrichor freshness with a light roasted finish\u003cbr data-start=\"1527\" data-end=\"1530\"\u003e\u003cstrong data-start=\"1530\" data-end=\"1546\"\u003eIngredients:\u003c\/strong\u003e 100% natural White Rose Soft clay\u003cbr data-start=\"1580\" data-end=\"1583\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1605\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1616\" data-end=\"1619\"\u003e\u003cstrong data-start=\"1619\" data-end=\"1630\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1639\" data-end=\"1642\"\u003e\u003cstrong data-start=\"1642\" data-end=\"1671\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and traditionally enjoyed for its clean mineral taste, crisp crunch, and rain-on-earth aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52677801181511,"sku":"0305020201","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52677801214279,"sku":"0305020200","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5091427f-941d-4e29-9f32-db0009ea64cf.png?v=1767581656"},{"product_id":"georgia-white-clay","title":"Georgia White Clay - Edible Raw American clay for Pica\/ Geophagia","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"45\" data-end=\"67\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"68\" data-end=\"529\"\u003eGeorgia White, often known as white dirt or kaolin clay, is a naturally occurring edible clay sourced from the mineral-rich soils of Georgia in the United States. This pale, powdery clay has long been recognised for its distinctive chalky crunch and soft mineral character. When bitten, Georgia White delivers a crisp snap that quickly transforms into a creamy, smooth breakdown, creating a layered texture experience that moves from firm crunch to soft powder.\u003c\/p\u003e\n\u003cp data-start=\"531\" data-end=\"1008\"\u003eThe flavour profile leans deeply into classic mineral notes. Expect a dusty, chalk-forward taste often compared to wet concrete, limestone, or fine sand. As it dissolves, the clay releases gentle earthy tones reminiscent of damp soil or fresh clay after rain, leaving a dry, mineral finish that clay enthusiasts recognise immediately. Its balanced combination of crisp bite and creamy breakdown makes Georgia White a staple clay for those who enjoy traditional kaolin textures.\u003c\/p\u003e\n\u003chr data-start=\"1010\" data-end=\"1013\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1015\" data-end=\"1037\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1038\" data-end=\"1257\"\u003eGeorgia White begins with a clean, crisp crunch that fractures easily under pressure. As the clay breaks apart, it becomes smooth and creamy, producing a soft powdery consistency that coats the palate before dissolving.\u003c\/p\u003e\n\u003chr data-start=\"1259\" data-end=\"1262\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1264\" data-end=\"1283\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1284\" data-end=\"1512\"\u003eThe taste is distinctly mineral and chalk-driven, with earthy undertones. Notes often described by clay enthusiasts include limestone, dust, sand, and wet concrete, with subtle hints of damp soil that appear as the clay softens.\u003c\/p\u003e\n\u003chr data-start=\"1514\" data-end=\"1517\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1519\" data-end=\"1540\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1541\" data-end=\"1801\"\u003eGeorgia White offers a classic kaolin clay experience: an initial satisfying snap followed by a silky, creamy melt. The transformation from crunchy chalk to smooth powder provides a balanced sensory progression that highlights the clay’s natural mineral depth.\u003c\/p\u003e\n\u003chr data-start=\"1803\" data-end=\"1806\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1808\" data-end=\"1826\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1827\" data-end=\"2071\"\u003e\n\u003cli data-section-id=\"fjh45j\" data-start=\"1827\" data-end=\"1872\"\u003e\n\u003cp data-start=\"1829\" data-end=\"1872\"\u003eTraditional kaolin clay from Georgia, USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1smkwdw\" data-start=\"1873\" data-end=\"1927\"\u003e\n\u003cp data-start=\"1875\" data-end=\"1927\"\u003eCrisp, chalky crunch that softens to creamy powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xh1ih6\" data-start=\"1928\" data-end=\"1975\"\u003e\n\u003cp data-start=\"1930\" data-end=\"1975\"\u003eMineral-rich flavour with earthy undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"i7vvtb\" data-start=\"1976\" data-end=\"2021\"\u003e\n\u003cp data-start=\"1978\" data-end=\"2021\"\u003ePale white clay with natural dusty finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"l08myf\" data-start=\"2022\" data-end=\"2071\"\u003e\n\u003cp data-start=\"2024\" data-end=\"2071\"\u003eClassic texture progression from snap to melt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2073\" data-end=\"2076\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"2078\" data-end=\"2099\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2101\" data-end=\"2691\"\u003e\n\u003cli data-section-id=\"1ejg45m\" data-start=\"2101\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2103\" data-end=\"2162\"\u003e\u003cstrong data-start=\"2103\" data-end=\"2112\"\u003eSize:\u003c\/strong\u003e Chunk or natural break pieces (varies by batch)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"afndx3\" data-start=\"2163\" data-end=\"2191\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2191\"\u003e\u003cstrong data-start=\"2165\" data-end=\"2176\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g and 250g available\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"maln50\" data-start=\"2192\" data-end=\"2221\"\u003e\n\u003cp data-start=\"2194\" data-end=\"2221\"\u003e\u003cstrong data-start=\"2194\" data-end=\"2204\"\u003eShape:\u003c\/strong\u003e Natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hbt9c8\" data-start=\"2222\" data-end=\"2262\"\u003e\n\u003cp data-start=\"2224\" data-end=\"2262\"\u003e\u003cstrong data-start=\"2224\" data-end=\"2235\"\u003eColour:\u003c\/strong\u003e Soft white to pale cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"scem9a\" data-start=\"2263\" data-end=\"2324\"\u003e\n\u003cp data-start=\"2265\" data-end=\"2324\"\u003e\u003cstrong data-start=\"2265\" data-end=\"2277\"\u003eTexture:\u003c\/strong\u003e Chalky, powdery, slightly creamy when chewed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ktmk5c\" data-start=\"2325\" data-end=\"2365\"\u003e\n\u003cp data-start=\"2327\" data-end=\"2365\"\u003e\u003cstrong data-start=\"2327\" data-end=\"2345\"\u003eCrunch factor:\u003c\/strong\u003e Crisp, clean snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14ofwgq\" data-start=\"2366\" data-end=\"2452\"\u003e\n\u003cp data-start=\"2368\" data-end=\"2452\"\u003e\u003cstrong data-start=\"2368\" data-end=\"2386\"\u003eTaste profile:\u003c\/strong\u003e Chalky, mineral-rich, dusty, wet concrete, limestone, damp soil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"2uft6g\" data-start=\"2453\" data-end=\"2498\"\u003e\n\u003cp data-start=\"2455\" data-end=\"2498\"\u003e\u003cstrong data-start=\"2455\" data-end=\"2471\"\u003eIngredients:\u003c\/strong\u003e 100% natural kaolin clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1t7bmr9\" data-start=\"2499\" data-end=\"2549\"\u003e\n\u003cp data-start=\"2501\" data-end=\"2549\"\u003e\u003cstrong data-start=\"2501\" data-end=\"2523\"\u003eCountry of origin:\u003c\/strong\u003e United States (Georgia)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bjvuk9\" data-start=\"2583\" data-end=\"2691\"\u003e\n\u003cp data-start=\"2585\" data-end=\"2691\"\u003e\u003cstrong data-start=\"2585\" data-end=\"2614\"\u003eTraditional clay origins:\u003c\/strong\u003e Southern United States kaolin deposits traditionally known as “white dirt”\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52677812355399,"sku":"03071302382","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52677812388167,"sku":"0307130237","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/GeorgiaWhite.png?v=1773505948"},{"product_id":"megan-soft-clay-edible-clay-for-pica","title":"Megan Soft Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cp data-start=\"166\" data-end=\"652\"\u003eMegan Soft Clay is a medium-crunchy, naturally earthy clay that balances firm bite with a gentler texture, making it approachable yet satisfying for experienced clay eaters. Harvested from mineral-rich Indian soil, cleaned, sun-dried, and lightly roasted, it delivers a crisp, crumbly texture that breaks into soft shards without turning creamy, sticky, or gritty. Some batches contain occasional harder granules, adding subtle variety to the eating experience.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1055\"\u003eIts flavour is bold and cement-forward, with strong \u003cem data-start=\"706\" data-end=\"720\"\u003ewet concrete\u003c\/em\u003e notes, basementy undertones, and faint aromas reminiscent of AC ducts when wet. Megan Soft Clay evokes the grounding scent of petrichor — fresh, earthy, and mineral-rich — while maintaining a smooth, clean mouthfeel. A favourite for those who enjoy a medium, crumbly clay with pronounced earthy depth and a natural, satisfying bite.\u003c\/p\u003e\n\u003cp data-start=\"1057\" data-end=\"1858\"\u003e\u003cstrong data-start=\"1057\" data-end=\"1066\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1094\" data-end=\"1097\"\u003e\u003cstrong data-start=\"1097\" data-end=\"1108\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1137\" data-end=\"1140\"\u003e\u003cstrong data-start=\"1140\" data-end=\"1150\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1175\" data-end=\"1178\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1189\"\u003eColour:\u003c\/strong\u003e Dark grey with some black tones\u003cbr data-start=\"1221\" data-end=\"1224\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1224\" data-end=\"1236\"\u003eTexture:\u003c\/strong\u003e Medium crunchy, crumbly, breaks into soft shards; low grit, non-sticky\u003cbr data-start=\"1307\" data-end=\"1310\"\u003e\u003cstrong data-start=\"1310\" data-end=\"1328\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm crunch that softens into granular paste\u003cbr data-start=\"1390\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1393\" data-end=\"1411\"\u003eTaste Profile:\u003c\/strong\u003e Strong wet concrete and cementy earthiness, basementy notes, faint AC duct aroma, petrichor freshness\u003cbr data-start=\"1513\" data-end=\"1516\"\u003e\u003cstrong data-start=\"1516\" data-end=\"1532\"\u003eIngredients:\u003c\/strong\u003e 100% natural Megan Soft clay\u003cbr data-start=\"1561\" data-end=\"1564\"\u003e\u003cstrong data-start=\"1564\" data-end=\"1586\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1597\" data-end=\"1600\"\u003e\u003cstrong data-start=\"1600\" data-end=\"1611\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1620\" data-end=\"1623\"\u003e\u003cstrong data-start=\"1623\" data-end=\"1652\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its wet earth, petrichor-forward taste and natural aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52682355376455,"sku":"0305020187","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52682355409223,"sku":"0305020186","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Megan_Soft_Clay.png?v=1778027944"},{"product_id":"shree-pots-indian-brown-terracotta-edible-clay-pots","title":"Shree Pots – Earthy Indian Brown Terracotta Edible Clay Pots","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"ab089706-f97f-4834-8c4d-c9ee71d75721\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7cadc4e9-d20d-4319-a3d5-0368fe41e13c\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"rmw5tv\" data-start=\"67\" data-end=\"81\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"83\" data-end=\"1026\"\u003eShree Pots are natural Indian terracotta clay pots known for their super snappy crunch and rich petrichor-heavy earthy profile. These miniature vase-shaped clay pots deliver a satisfying sensory experience with notes of dusty red soil, wet earth, iron-rich minerals, and rain-soaked terracotta, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth creamy breakdown with gentle graininess and a distinctive fired-earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India’s long-standing terracotta vessel traditions, these clay pots are valued for their grounding texture, authentic earthy crunch, and nostalgic monsoon-inspired sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1028\" data-end=\"1043\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1045\" data-end=\"1768\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1057\"\u003eTexture:\u003c\/strong\u003e Super snappy crunch with smooth creamy melt and gentle graininess\u003cbr data-start=\"1123\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1136\"\u003eTaste:\u003c\/strong\u003e Iron-rich terracotta with dusty red soil, wet earth, and petrichor notes\u003cbr data-start=\"1209\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1230\"\u003eCrunch factor:\u003c\/strong\u003e 5 – Very Hard\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1258\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1269\" data-end=\"1272\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1285\"\u003eBest for:\u003c\/strong\u003e Terracotta lovers, ASMR crunches, experienced clay enthusiasts, petrichor fans\u003cbr data-start=\"1364\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1387\"\u003eClay experience:\u003c\/strong\u003e A nostalgic Indian terracotta experience with clean snapping bites that soften into smooth earthy creaminess without sticking.\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1532\" data-is-only-node=\"\"\u003eASMR level:\u003c\/strong\u003e Loud crunch\u003cbr data-start=\"1544\" data-end=\"1547\"\u003e\u003cstrong data-start=\"1547\" data-end=\"1569\"\u003eHydration texture:\u003c\/strong\u003e Soaking deepens the muddy petrichor flavour and softens the clay into a richer earthy crumble\u003cbr data-start=\"1663\" data-end=\"1666\"\u003e\u003cstrong data-start=\"1666\" data-end=\"1682\"\u003eAroma notes:\u003c\/strong\u003e Rain-soaked earth, baked terracotta, dusty red soil, iron minerals, monsoon petrichor\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1770\" data-end=\"1788\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1790\" data-end=\"2505\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1801\"\u003eWeight:\u003c\/strong\u003e Approx. 100g per pot\u003cbr data-start=\"1822\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1835\"\u003eShape:\u003c\/strong\u003e Miniature vase-shaped terracotta pots\u003cbr data-start=\"1873\" data-end=\"1876\"\u003e\u003cstrong data-start=\"1876\" data-end=\"1887\"\u003eColour:\u003c\/strong\u003e Terracotta orange-red\u003cbr data-start=\"1909\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1912\" data-end=\"1928\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2011\" data-end=\"2014\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2025\"\u003eVendor:\u003c\/strong\u003e Lavi\u003cbr data-start=\"2030\" data-end=\"2033\"\u003e\u003cstrong data-start=\"2033\" data-end=\"2062\"\u003eTraditional clay origins:\u003c\/strong\u003e Terracotta clay has been deeply woven into Indian culture for centuries through pottery, storage vessels, cooling pots, and earth-based traditions. In some regions, fired clay was also connected to seasonal cravings and sensory rituals associated with rain, soil, and mineral-rich earth. Shree Pots reflect this heritage through their handcrafted terracotta form, earthy aroma, and grounded clay character.\u003cbr data-start=\"2469\" data-end=\"2472\"\u003e\u003cstrong data-start=\"2472\" data-end=\"2488\" data-is-only-node=\"\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-start=\"1790\" data-end=\"2505\"\u003eASMR\/ Crunch Video\u003c\/h2\u003e\n\u003cp data-start=\"1790\" data-end=\"2505\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=-UVTWmyWs2Q\u0026amp;t=146s\" target=\"_blank\" rel=\"noopener\"\u003eHere\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2507\" data-end=\"2520\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2522\" data-end=\"2905\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53934794408263,"sku":"02050400221","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c9e16d2f-9a94-4c3a-8968-398ae3b0bf09.png?v=1767311938"},{"product_id":"mystery-mix-ups-by-region-edible-clay-for-pica-sells-out-every-time-grab-them-while-you-can-copy","title":"Mystery Mix Ups by Region - Clay treats for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"bu2n0t\" data-start=\"161\" data-end=\"186\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"164\" data-end=\"184\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"187\" data-end=\"539\"\u003eFeeling adventurous? The Mystery Mix Ups by Region are your ultimate crunchy lucky dip — a hand-packed selection pulled straight from the Earthy Crunch UK stash, where no two boxes are ever the same. Each bundle is themed by origin, bringing together a curated chaos of clays, chalks, crumbs, and the occasional surprise piece like slate or terracotta.\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"859\"\u003eFrom smooth chalk sticks and powdery dusts to smoky shards and crunchy claypot fragments, every box delivers a full-spectrum sensory experience. One moment you’re tasting soft, melt-away grit; the next, you’re cracking into something deeply earthy and robust. It’s unpredictable, a little wild, and entirely the point.\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"1057\"\u003eAvailable in three sizes, whether you're sampling or seriously stash-building, each box is designed for discovery — and yes, every order includes a wooden spoon for that signature unboxing ritual.\u003c\/p\u003e\n\u003chr data-start=\"1059\" data-end=\"1062\"\u003e\n\u003ch2 data-section-id=\"twzl99\" data-start=\"1064\" data-end=\"1089\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1067\" data-end=\"1087\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1090\" data-end=\"1297\"\u003eA complete mix of textures — expect everything from soft, powdery dusts and crumbly bites to dense, crunchy chunks and occasional smooth chalks. Each region brings its own balance, but variety is guaranteed.\u003c\/p\u003e\n\u003chr data-start=\"1299\" data-end=\"1302\"\u003e\n\u003ch2 data-section-id=\"emdpes\" data-start=\"1304\" data-end=\"1326\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1324\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1327\" data-end=\"1572\"\u003eFlavour profiles span the full earthy spectrum: damp basement notes, soil after rain, mineral-rich chalkiness, and deep smoky or petrol-like undertones. Some pieces lean light and clean, others bold and intense — a true mixed sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"1574\" data-end=\"1577\"\u003e\n\u003ch2 data-section-id=\"1n5hhv0\" data-start=\"1579\" data-end=\"1603\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1601\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1604\" data-end=\"1874\"\u003eThis is for the curious craver. The Mystery Mix Ups offer a playful, ever-changing clay ritual where exploration leads the experience. Perfect for those who enjoy switching textures, blending dusts, or discovering new favourites without committing to full-size products.\u003c\/p\u003e\n\u003chr data-start=\"1876\" data-end=\"1879\"\u003e\n\u003ch2 data-section-id=\"1bqk1w5\" data-start=\"1881\" data-end=\"1902\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1884\" data-end=\"1900\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1903\" data-end=\"2317\"\u003e\n\u003cli data-section-id=\"19mg4or\" data-start=\"1903\" data-end=\"1978\"\u003eRegion-themed mystery selection (Indian, African, American, or Mexican)\u003c\/li\u003e\n\u003cli data-section-id=\"1vu267v\" data-start=\"1979\" data-end=\"2026\"\u003eOver 40% value compared to individual items\u003c\/li\u003e\n\u003cli data-section-id=\"1f9bf4c\" data-start=\"2027\" data-end=\"2097\"\u003eIncludes chunks, crumbs, powders, and occasional speciality pieces\u003c\/li\u003e\n\u003cli data-section-id=\"1vbpwdq\" data-start=\"2098\" data-end=\"2149\"\u003eThree size options for different craving levels\u003c\/li\u003e\n\u003cli data-section-id=\"5bhksj\" data-start=\"2150\" data-end=\"2210\"\u003eEco-conscious packaging with a reusable option available\u003c\/li\u003e\n\u003cli data-section-id=\"ai7b9t\" data-start=\"2211\" data-end=\"2251\"\u003eWooden spoon included in every order\u003c\/li\u003e\n\u003cli data-section-id=\"13p9e6j\" data-start=\"2252\" data-end=\"2317\"\u003eFresh products — never old stock, always from current batches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2319\" data-end=\"2322\"\u003e\n\u003ch2 data-section-id=\"1a8jdcc\" data-start=\"2324\" data-end=\"2348\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2327\" data-end=\"2346\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"2349\" data-end=\"3180\"\u003e\n\u003cli data-section-id=\"y9otvh\" data-start=\"2349\" data-end=\"2408\"\u003e\n\u003cstrong data-start=\"2351\" data-end=\"2360\"\u003eSize:\u003c\/strong\u003e Multiple options available (100g, 175g, 250g)\u003c\/li\u003e\n\u003cli data-section-id=\"z4kwgl\" data-start=\"2409\" data-end=\"2474\"\u003e\n\u003cstrong data-start=\"2411\" data-end=\"2422\"\u003eWeight:\u003c\/strong\u003e Approx. 100g \/ 175g \/ 250g depending on selection\u003c\/li\u003e\n\u003cli data-section-id=\"1heifqq\" data-start=\"2475\" data-end=\"2540\"\u003e\n\u003cstrong data-start=\"2477\" data-end=\"2487\"\u003eShape:\u003c\/strong\u003e Assorted — chunks, sticks, shards, crumbs, powders\u003c\/li\u003e\n\u003cli data-section-id=\"uav1nm\" data-start=\"2541\" data-end=\"2614\"\u003e\n\u003cstrong data-start=\"2543\" data-end=\"2554\"\u003eColour:\u003c\/strong\u003e Mixed — reds, browns, creams, greys, and terracotta tones\u003c\/li\u003e\n\u003cli data-section-id=\"uj8iw5\" data-start=\"2615\" data-end=\"2680\"\u003e\n\u003cstrong data-start=\"2617\" data-end=\"2629\"\u003eTexture:\u003c\/strong\u003e Powdery, crumbly, dense, smooth, and crunchy mix\u003c\/li\u003e\n\u003cli data-section-id=\"1mfmi8m\" data-start=\"2681\" data-end=\"2732\"\u003e\n\u003cstrong data-start=\"2683\" data-end=\"2701\"\u003eCrunch Factor:\u003c\/strong\u003e Low to high (varies per box)\u003c\/li\u003e\n\u003cli data-section-id=\"1px9zs7\" data-start=\"2733\" data-end=\"2816\"\u003e\n\u003cstrong data-start=\"2735\" data-end=\"2753\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, mineral-rich, smoky, petrol notes, soil-like, chalky\u003c\/li\u003e\n\u003cli data-section-id=\"1y5a2v6\" data-start=\"2817\" data-end=\"2885\"\u003e\n\u003cstrong data-start=\"2819\" data-end=\"2835\"\u003eIngredients:\u003c\/strong\u003e 100% natural clays, chalks, and earth materials\u003c\/li\u003e\n\u003cli data-section-id=\"1u9ljx9\" data-start=\"2886\" data-end=\"2967\"\u003e\n\u003cstrong data-start=\"2888\" data-end=\"2910\"\u003eCountry of Origin:\u003c\/strong\u003e Varies by selected region (India, Africa, USA, Mexico)\u003c\/li\u003e\n\u003cli data-section-id=\"xjc1fe\" data-start=\"2968\" data-end=\"3000\"\u003e\n\u003cstrong data-start=\"2970\" data-end=\"2981\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003c\/li\u003e\n\u003cli data-section-id=\"1r00j59\" data-start=\"3001\" data-end=\"3180\"\u003e\n\u003cstrong data-start=\"3003\" data-end=\"3032\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Includes region-specific clays such as Indian terracotta and red clays, African Ulo\/Nzu\/Eko, American Montana clays, and Mexican barro and kaolin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3182\" data-end=\"3185\"\u003e\n\u003ch2 data-section-id=\"1ll5bmu\" data-start=\"3187\" data-end=\"3206\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"3190\" data-end=\"3204\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3207\" data-end=\"3552\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"African \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727605002567,"sku":"0708150057","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"African \/ Kraft Box (175g)","offer_id":52727605035335,"sku":"0708150056","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"African \/ Kraft Box (100g)","offer_id":52727605068103,"sku":"0708150055","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"African \/ Kraft Box (75g)","offer_id":53433851412807,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"African \/ Kraft Box (50g)","offer_id":53433851445575,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727605100871,"sku":"0708150063","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ Kraft Box (175g)","offer_id":52727605133639,"sku":"0708150062","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ Kraft Box (100g)","offer_id":52727605166407,"sku":"0708150061","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Kraft Box (75g)","offer_id":53433851478343,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Kraft Box (50g)","offer_id":53433851511111,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"American \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727607722311,"sku":"0708150060","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"American \/ Kraft Box (175g)","offer_id":52727607755079,"sku":"0708150059","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"American \/ Kraft Box (100g)","offer_id":52727607787847,"sku":"0708150058","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"American \/ Kraft Box (75g)","offer_id":53433851543879,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"American \/ Kraft Box (50g)","offer_id":53433851576647,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Mexican \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727607820615,"sku":"0708150066","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (175g)","offer_id":52727607853383,"sku":"0708150065","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (100g)","offer_id":52727607886151,"sku":"0708150064","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (75g)","offer_id":53433851609415,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (50g)","offer_id":53433851642183,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b6b54481-d2ff-4402-b789-1d34eab84df6.png?v=1761672630"},{"product_id":"magmitti-clay-clay-for-pica-and-geophagia","title":"Magmitti Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cp data-start=\"154\" data-end=\"612\"\u003eMagmitti Clay is a bold, roasted clay with a distinctive smoky-earthy character, perfect for seasoned clay enthusiasts who crave intense flavors and a satisfying crunch. Naturally harvested, cleaned, sun-dried, and lightly roasted, it delivers a firm, snappy bite that breaks into granules without sticking or turning gritty. The texture is hard and porous, providing a long-lasting, crisp chew that stays crunchy until the very end.\u003c\/p\u003e\n\u003cp data-start=\"614\" data-end=\"1033\"\u003eIts flavour is a complex blend of \u003cem data-start=\"648\" data-end=\"678\"\u003ecementy, roasted, and earthy\u003c\/em\u003e tones, with subtle smoked barbeque notes and faint gasoline-like hints when wet. Magmitti Clay carries the grounding aroma of mineral-rich Indian soil, with a petrichor-like freshness reminiscent of rain on dry earth. This clay is ideal for those who enjoy a deep, intense, and full-bodied edible clay experience — earthy, smoky, and endlessly crunchy.\u003c\/p\u003e\n\u003cp data-start=\"1035\" data-end=\"1797\"\u003e\u003cstrong data-start=\"1035\" data-end=\"1044\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1072\" data-end=\"1075\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1086\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1115\" data-end=\"1118\"\u003e\u003cstrong data-start=\"1118\" data-end=\"1128\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1153\" data-end=\"1156\"\u003e\u003cstrong data-start=\"1156\" data-end=\"1167\"\u003eColour:\u003c\/strong\u003e Dark grey to black\u003cbr data-start=\"1186\" data-end=\"1189\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1189\" data-end=\"1201\"\u003eTexture:\u003c\/strong\u003e Hard, crunchy, porous, smooth; low grit, non-sticky\u003cbr data-start=\"1253\" data-end=\"1256\"\u003e\u003cstrong data-start=\"1256\" data-end=\"1274\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1341\" data-end=\"1344\"\u003e\u003cstrong data-start=\"1344\" data-end=\"1362\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, smoky, roasted barbeque, cementy with faint gasoline notes and petrichor freshness\u003cbr data-start=\"1453\" data-end=\"1456\"\u003e\u003cstrong data-start=\"1456\" data-end=\"1472\"\u003eIngredients:\u003c\/strong\u003e 100% natural Magmitti clay\u003cbr data-start=\"1499\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1502\" data-end=\"1524\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1535\" data-end=\"1538\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1549\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1558\" data-end=\"1561\"\u003e\u003cstrong data-start=\"1561\" data-end=\"1590\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its earthy, roasted smoke-forward taste and natural aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52811890655559,"sku":"0305020183","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52811890688327,"sku":"0305020182","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2f449027-d801-4ed4-a434-e09938fba35d.png?v=1767575857"},{"product_id":"chinese-loess-edible-clay-bars","title":"Chinese Loess Bars - Edible Soil-rich Clay","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"65\" data-end=\"79\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"81\" data-end=\"891\"\u003eChinese Loess Bars are natural Chinese clay bars known for their soft earthy crunch and intensely soil-rich mineral profile. These irregular broken loess clay bars deliver a satisfying sensory experience with notes of raw topsoil, damp muddy earth, dusty minerals, petrichor, and soft chalky sweetness, making them especially popular among lovers of earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a gentle chalky crunch that quickly melts into a smooth powdery finish with minimal grit, creating a deeply grounding sensory experience appreciated within geophagia and texture-focused communities. Formed from ancient wind-blown loess deposits, this clay is valued for its soft dissolving structure, rich “earth after rain” aroma, and comforting soil-forward character.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"893\" data-end=\"908\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"910\" data-end=\"1687\"\u003e\u003cstrong data-start=\"910\" data-end=\"922\"\u003eTexture:\u003c\/strong\u003e Firm chalky coating with soft powdery melt and minimal grit\u003cbr data-start=\"982\" data-end=\"985\"\u003e\u003cstrong data-start=\"985\" data-end=\"995\"\u003eTaste:\u003c\/strong\u003e Raw topsoil, damp muddy earth, dusty minerals, petrichor, and faint chalky sweetness\u003cbr data-start=\"1080\" data-end=\"1083\"\u003e\u003cstrong data-start=\"1083\" data-end=\"1101\"\u003eCrunch factor:\u003c\/strong\u003e 2–3 – Soft\/Medium\u003cbr data-start=\"1119\" data-end=\"1122\"\u003e\u003cstrong data-start=\"1122\" data-end=\"1133\"\u003eOrigin:\u003c\/strong\u003e 🇨🇳 China\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1160\"\u003eBest for:\u003c\/strong\u003e Petrichor lovers, earthy flavour enthusiasts, sensory exploration, smooth melt fans\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1267\"\u003eClay experience:\u003c\/strong\u003e A soft soil-rich clay with gentle crunch, intense rain-soaked earth aroma, and a clean melt-down texture that feels grounding and deeply atmospheric.\u003cbr data-start=\"1417\" data-end=\"1420\"\u003e\u003cstrong data-start=\"1420\" data-end=\"1435\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1448\" data-end=\"1451\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1451\" data-end=\"1473\"\u003eHydration texture:\u003c\/strong\u003e Moisture intensifies the muddy topsoil aroma and transforms the clay into a silky earthy paste with enhanced petrichor richness\u003cbr data-start=\"1601\" data-end=\"1604\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1620\"\u003eAroma notes:\u003c\/strong\u003e Wet soil, petrichor, dusty silt, rain-soaked earth, chalk minerals\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1689\" data-end=\"1707\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1709\" data-end=\"2367\"\u003e\u003cstrong data-start=\"1709\" data-end=\"1720\"\u003eWeight:\u003c\/strong\u003e Up to 100g\u003cbr data-start=\"1731\" data-end=\"1734\"\u003e\u003cstrong data-start=\"1734\" data-end=\"1744\"\u003eShape:\u003c\/strong\u003e Irregular broken bars\u003cbr data-start=\"1766\" data-end=\"1769\"\u003e\u003cstrong data-start=\"1769\" data-end=\"1780\"\u003eColour:\u003c\/strong\u003e Natural beige to yellow-brown\u003cbr data-start=\"1810\" data-end=\"1813\"\u003e\u003cstrong data-start=\"1813\" data-end=\"1829\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Loess Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1907\" data-end=\"1910\"\u003e\u003cstrong data-start=\"1910\" data-end=\"1921\"\u003eVendor:\u003c\/strong\u003e Chinese Loess \/ Rou Ding\u003cbr data-start=\"1946\" data-end=\"1949\"\u003e\u003cstrong data-start=\"1949\" data-end=\"1978\"\u003eTraditional clay origins:\u003c\/strong\u003e Loess is a fine mineral-rich wind-deposited silt found across large regions of China, formed naturally over thousands of years. Traditionally associated with earth-based practices and valued for its smooth powdery texture, Chinese Loess Clay is especially prized for its low grit, rich petrichor aroma, and deeply grounded soil-forward sensory profile.\u003cbr data-start=\"2331\" data-end=\"2334\"\u003e\u003cstrong data-start=\"2334\" data-end=\"2350\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2369\" data-end=\"2382\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2384\" data-end=\"2767\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54038995861831,"sku":"03011602362","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":54038994223431,"sku":"03011602361","price":7.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_fa1c6224-8170-4515-8a94-8381e2da207e.png?v=1767556920"},{"product_id":"assorted-indian-terracotta-clay-pots-whole-clay-pots-for-pica-geophagia","title":"Assorted Indian Terracotta Clay Pots (Whole) - Clay pots for Pica\/ Geophagia","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"ab089706-f97f-4834-8c4d-c9ee71d75721\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7cadc4e9-d20d-4319-a3d5-0368fe41e13c\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"46\" data-end=\"705\"\u003eThis assorted collection of Indian terracotta clay pots brings together a charming mix of mini diyas, khullads, and shot-glass style vessels, each handcrafted from natural Indian terracotta. Perfect as edible vessels or for filling with clay crumbs, powders, and pastes, these pieces offer both versatility and tradition in one grounded bundle. They deliver a satisfying soft-medium crunch that snaps cleanly before chewing down smooth, releasing classic terracotta flavours with rich petrichor notes. Naturally dusty and beautifully simple, this assortment is ideal for those who enjoy variety, ritual, and a hands-on clay experience.\u003c\/p\u003e\n\u003cp data-start=\"707\" data-end=\"1208\"\u003e\u003cstrong data-start=\"707\" data-end=\"716\"\u003eSize:\u003c\/strong\u003e Assorted medium and mini sizes - selected at random but with various sizes included\u003cbr data-start=\"736\" data-end=\"739\"\u003e\u003cstrong data-start=\"739\" data-end=\"750\"\u003eWeight:\u003c\/strong\u003e Approx. 175 g\u003cbr data-start=\"764\" data-end=\"767\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"767\" data-end=\"777\"\u003eShape:\u003c\/strong\u003e Rounded cups and shallow saucers\u003cbr data-start=\"810\" data-end=\"813\"\u003e\u003cstrong data-start=\"813\" data-end=\"824\"\u003eColour:\u003c\/strong\u003e Terracotta orange-red\u003cbr data-start=\"846\" data-end=\"849\"\u003e\u003cstrong data-start=\"849\" data-end=\"861\"\u003eTexture:\u003c\/strong\u003e Smooth with gentle graininess, super snappy\u003cbr data-start=\"905\" data-end=\"908\"\u003e\u003cstrong data-start=\"908\" data-end=\"926\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – breaks easily and chews down smooth\u003cbr data-start=\"966\" data-end=\"969\"\u003e\u003cstrong data-start=\"969\" data-end=\"987\"\u003eTaste Profile:\u003c\/strong\u003e Iron-rich, lightly metallic, typical terracotta flavour, earthy, petrichor, wet earth; enhanced muddiness when soaked\u003cbr data-start=\"1095\" data-end=\"1098\"\u003e\u003cstrong data-start=\"1098\" data-end=\"1114\"\u003eIngredients:\u003c\/strong\u003e 100% natural terracotta clay\u003cbr data-start=\"1143\" data-end=\"1146\"\u003e\u003cstrong data-start=\"1146\" data-end=\"1168\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003cbr data-start=\"1174\" data-end=\"1177\"\u003e\u003cstrong data-start=\"1177\" data-end=\"1188\"\u003eVendor:\u003c\/strong\u003e Earthen Clay Pots\u003c\/p\u003e\n\u003cp data-start=\"1210\" data-end=\"1913\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1210\" data-end=\"1239\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1239\" data-end=\"1242\"\u003eAcross India, terracotta has long been used to craft everyday vessels such as diyas, khullads, and small cups for cooking, storing water, and serving food. These pots were traditionally prized for their breathability, mineral content, and distinctive earthy aroma—qualities that naturally lent themselves to soil and clay consumption in certain regions and seasons. Edible terracotta forms have historically been associated with earth cravings, monsoon rituals, and ancestral practices tied to the land. This assorted set honours that heritage, offering a tactile, sensory connection to India’s enduring relationship with clay, rain-soaked soil, and handmade earthenware.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53057393361223,"sku":"0205050023","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_f4efc778-d53f-4def-9de6-bdf761517eef.png?v=1767312729"},{"product_id":"caolin-humo-smoked-mexican-edible-kaolin-clay","title":"Caolín Humo - Edible Mexican smoky kaolin clay","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"61\" data-end=\"75\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"77\" data-end=\"931\"\u003eCaolín Humo is a natural Mexican kaolin clay known for its gentle smoky crunch and velvety creamy mineral profile. These irregular smoked chunks deliver a satisfying sensory experience with notes of damp earth, wet concrete, soft chalk, and lingering wood-smoke, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a silky creamy finish with a distinctive smoky earth character appreciated within geophagia and texture-focused communities. Traditionally associated with artisanal Mexican clay preparation methods, this smoked kaolin is valued for its grounding texture, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"933\" data-end=\"948\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"950\" data-end=\"1582\"\u003e\u003cstrong data-start=\"950\" data-end=\"962\"\u003eTexture:\u003c\/strong\u003e Gentle crisp crunch with soft silky creamy melt-down\u003cbr data-start=\"1015\" data-end=\"1018\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1028\"\u003eTaste:\u003c\/strong\u003e Earthy smoky minerals with wet concrete and soft chalk notes\u003cbr data-start=\"1089\" data-end=\"1092\"\u003e\u003cstrong data-start=\"1092\" data-end=\"1110\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1121\" data-end=\"1124\"\u003e\u003cstrong data-start=\"1124\" data-end=\"1135\"\u003eOrigin:\u003c\/strong\u003e 🇲🇽 Mexico\u003cbr data-start=\"1147\" data-end=\"1150\"\u003e\u003cstrong data-start=\"1150\" data-end=\"1163\"\u003eBest for:\u003c\/strong\u003e Smoky clay lovers, ASMR sessions, creamy texture fans, experienced clay enthusiasts\u003cbr data-start=\"1247\" data-end=\"1250\"\u003e\u003cstrong data-start=\"1250\" data-end=\"1270\"\u003eClay experience:\u003c\/strong\u003e A layered sensory clay with crisp smoky bites that soften into a smooth velvety mineral paste with lingering earthy warmth.\u003cbr data-start=\"1394\" data-end=\"1397\"\u003e\u003cstrong data-start=\"1397\" data-end=\"1412\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1425\" data-end=\"1428\"\u003e\u003cstrong data-start=\"1428\" data-end=\"1450\"\u003eHydration texture:\u003c\/strong\u003e Becomes creamy, silky, and lightly smooth with minimal grit\u003cbr data-start=\"1510\" data-end=\"1513\"\u003e\u003cstrong data-start=\"1513\" data-end=\"1529\"\u003eAroma notes:\u003c\/strong\u003e Wood smoke, damp soil, wet concrete, soft chalk dust\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1584\" data-end=\"1602\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1604\" data-end=\"2190\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1615\"\u003eWeight:\u003c\/strong\u003e Up to 100g\u003cbr data-start=\"1626\" data-end=\"1629\"\u003e\u003cstrong data-start=\"1629\" data-end=\"1639\"\u003eShape:\u003c\/strong\u003e Irregular smoked chunks with natural break lines\u003cbr data-start=\"1688\" data-end=\"1691\"\u003e\u003cstrong data-start=\"1691\" data-end=\"1702\"\u003eColour:\u003c\/strong\u003e Deep grey to charcoal-toned\u003cbr data-start=\"1730\" data-end=\"1733\"\u003e\u003cstrong data-start=\"1733\" data-end=\"1749\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Smoked Kaolin Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1835\" data-end=\"1838\"\u003e\u003cstrong data-start=\"1838\" data-end=\"1849\"\u003eVendor:\u003c\/strong\u003e La Sobrina\u003cbr data-start=\"1860\" data-end=\"1863\"\u003e\u003cstrong data-start=\"1863\" data-end=\"1892\"\u003eTraditional clay origins:\u003c\/strong\u003e Kaolin clay has long been valued throughout Mexico for its purity and balanced mineral profile. Traditional smoking and heating methods deepen the earthy aroma and flavour, creating a richer sensory experience connected to elemental clay preparation traditions.\u003cbr data-start=\"2154\" data-end=\"2157\"\u003e\u003cstrong data-start=\"2157\" data-end=\"2173\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2192\" data-end=\"2205\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2207\" data-end=\"2590\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53928343208263,"sku":"0304190092","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53928343142727,"sku":"0304190091","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_04ce977a-5fa3-4bdb-9986-738155b5cbcd.png?v=1774149341"},{"product_id":"mexican-caolin-cremino-coming-soon-1","title":"Caolines Caolín Cremino - Edible Mexican creamy kaolin clay","description":"\u003carticle data-turn=\"user\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-3\" data-turn-id=\"54188901-5d4b-4159-b866-f71a240f4a28\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" tabindex=\"-1\"\u003e\u003c\/article\u003e\n\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-4\" data-turn-id=\"request-69a0af1d-315c-832b-a772-0a6877f27853-1\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\" dir=\"auto\" data-message-id=\"0d8ea492-ba98-40ff-b06d-ffbd6c83bce5\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"72\" data-end=\"91\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"93\" data-end=\"399\"\u003eCaolín Cremino is a refined Mexican kaolin clay celebrated for its luxuriously creamy breakdown and beautifully balanced texture. Each bite begins with a gentle, clean crunch — lightly chalk-forward and structured — before quickly softening into a smooth, milky paste that defines its signature experience.\u003c\/p\u003e\n\u003cp data-start=\"401\" data-end=\"698\"\u003eAs it melts, the clay transforms into a velvety, fine-grained cream that coats the tongue effortlessly without sticking to the teeth. Its pale stone colour and soft, irregular chunks reflect its natural purity, offering a calm and elevated clay experience focused on texture rather than intensity.\u003c\/p\u003e\n\u003chr data-start=\"700\" data-end=\"703\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"705\" data-end=\"724\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"726\" data-end=\"933\"\u003eLight, gentle crunch on first bite\u003cbr data-start=\"760\" data-end=\"763\"\u003eQuick transition into a smooth, creamy melt\u003cbr data-start=\"806\" data-end=\"809\"\u003eVelvety, fine-grained paste consistency\u003cbr data-start=\"848\" data-end=\"851\"\u003eNon-sticky when properly dried\u003cbr data-start=\"881\" data-end=\"884\"\u003eSoft, bite-sized chunks with delicate structure\u003c\/p\u003e\n\u003chr data-start=\"935\" data-end=\"938\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"940\" data-end=\"956\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"958\" data-end=\"1109\"\u003eMild earthy clay flavour\u003cbr data-start=\"982\" data-end=\"985\"\u003eWet concrete and fresh petrichor notes\u003cbr data-start=\"1023\" data-end=\"1026\"\u003eSoft chalky undertones\u003cbr data-start=\"1048\" data-end=\"1051\"\u003eDelicate mineral finish\u003cbr data-start=\"1074\" data-end=\"1077\"\u003eClean, rain-soaked earth aroma\u003c\/p\u003e\n\u003chr data-start=\"1111\" data-end=\"1114\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1116\" data-end=\"1134\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1136\" data-end=\"1406\"\u003eCaolín Cremino offers a soothing, texture-led clay experience that prioritises smoothness and balance. The initial bite provides a light crunch before rapidly dissolving into a creamy, almost silky consistency, making it ideal for those who enjoy a melt-focused profile.\u003c\/p\u003e\n\u003cp data-start=\"1408\" data-end=\"1702\"\u003eIts gentle earthy flavour and subtle mineral notes create a calming, understated experience, distinct from stronger roasted or smoky clays. When kept dry, it maintains its signature soft crunch and clean melt; exposure to moisture may soften the texture further, creating a muddier consistency.\u003c\/p\u003e\n\u003chr data-start=\"1704\" data-end=\"1707\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1709\" data-end=\"1724\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"1726\" data-end=\"1964\"\u003e100% natural Mexican kaolin clay\u003cbr data-start=\"1758\" data-end=\"1761\"\u003eLight crunch with creamy, milky melt-down\u003cbr data-start=\"1802\" data-end=\"1805\"\u003eSmooth, velvety texture with fine grain\u003cbr data-start=\"1844\" data-end=\"1847\"\u003eMild earthy flavour with petrichor notes\u003cbr data-start=\"1887\" data-end=\"1890\"\u003eNon-sticky when properly stored\u003cbr data-start=\"1921\" data-end=\"1924\"\u003eRefined, low-intensity clay experience\u003c\/p\u003e\n\u003chr data-start=\"1966\" data-end=\"1969\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1971\" data-end=\"1989\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1991\" data-end=\"2805\"\u003e\n\u003cli data-section-id=\"crpcjt\" data-start=\"1991\" data-end=\"2022\"\u003e\n\u003cp data-start=\"1993\" data-end=\"2022\"\u003e\u003cstrong data-start=\"1993\" data-end=\"2002\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1nvp8t6\" data-start=\"2023\" data-end=\"2050\"\u003e\n\u003cp data-start=\"2025\" data-end=\"2050\"\u003e\u003cstrong data-start=\"2025\" data-end=\"2036\"\u003eWeight:\u003c\/strong\u003e Up to 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hfskkp\" data-start=\"2051\" data-end=\"2105\"\u003e\n\u003cp data-start=\"2053\" data-end=\"2105\"\u003e\u003cstrong data-start=\"2053\" data-end=\"2063\"\u003eShape:\u003c\/strong\u003e Irregular creamy chunks with soft edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"uwlu99\" data-start=\"2106\" data-end=\"2146\"\u003e\n\u003cp data-start=\"2108\" data-end=\"2146\"\u003e\u003cstrong data-start=\"2108\" data-end=\"2119\"\u003eColour:\u003c\/strong\u003e Light grey to pale stone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14z5i67\" data-start=\"2147\" data-end=\"2222\"\u003e\n\u003cp data-start=\"2149\" data-end=\"2222\"\u003e\u003cstrong data-start=\"2149\" data-end=\"2161\"\u003eTexture:\u003c\/strong\u003e Chalky initial bite followed by smooth, milky, creamy melt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1l0chwh\" data-start=\"2223\" data-end=\"2284\"\u003e\n\u003cp data-start=\"2225\" data-end=\"2284\"\u003e\u003cstrong data-start=\"2225\" data-end=\"2243\"\u003eCrunch Factor:\u003c\/strong\u003e 2.5 – light crunch with quick dissolve\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"nqwvxa\" data-start=\"2285\" data-end=\"2384\"\u003e\n\u003cp data-start=\"2287\" data-end=\"2384\"\u003e\u003cstrong data-start=\"2287\" data-end=\"2305\"\u003eTaste Profile:\u003c\/strong\u003e Mild earthy clay with wet concrete, petrichor, soft chalk, and mineral notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12mwwx9\" data-start=\"2385\" data-end=\"2438\"\u003e\n\u003cp data-start=\"2387\" data-end=\"2438\"\u003e\u003cstrong data-start=\"2387\" data-end=\"2403\"\u003eIngredients:\u003c\/strong\u003e 100% natural Mexican kaolin clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"j8kohe\" data-start=\"2439\" data-end=\"2472\"\u003e\n\u003cp data-start=\"2441\" data-end=\"2472\"\u003e\u003cstrong data-start=\"2441\" data-end=\"2463\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"inukv3\" data-start=\"2473\" data-end=\"2499\"\u003e\n\u003cp data-start=\"2475\" data-end=\"2499\"\u003e\u003cstrong data-start=\"2475\" data-end=\"2486\"\u003eVendor:\u003c\/strong\u003e La Sobrino\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mtnvy7\" data-start=\"2500\" data-end=\"2805\"\u003e\n\u003cp data-start=\"2502\" data-end=\"2805\"\u003e\u003cstrong data-start=\"2502\" data-end=\"2531\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Kaolin clay has long been valued in Mexico for its purity and softness, traditionally used in both craft and ritual practices. Its fine mineral structure creates a smooth, balanced texture, making it prized for its gentle, refined sensory qualities rather than intensity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2807\" data-end=\"2810\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2812\" data-end=\"2825\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2827\" data-end=\"3172\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53416600731975,"sku":"0304190093","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2bea86c4-f10f-4936-a5cf-09f816d343e0.png?v=1774127708"},{"product_id":"mexican-caolin-crema-de-coco","title":"Caolín Crema de Coco - Mexican Coconut Cream edible kaolin clay","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"54188901-5d4b-4159-b866-f71a240f4a28\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"false\" data-turn=\"user\" tabindex=\"-1\"\u003e\u003c\/article\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69a0af1d-315c-832b-a772-0a6877f27853-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"0d8ea492-ba98-40ff-b06d-ffbd6c83bce5\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"72\" data-end=\"91\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"93\" data-end=\"412\"\u003eCaolín Crema de Coco is a richly textured kaolin clay that combines a satisfying crunch with an indulgently creamy melt. Each bite begins with a firm, crisp structure before gradually softening into a thick, smooth paste that glides effortlessly across the tongue, delivering a deeply tactile and comforting experience.\u003c\/p\u003e\n\u003cp data-start=\"414\" data-end=\"751\"\u003eIts snow-white appearance and soft, irregular chunks reflect its purity, while the transformation from crunch to cream creates a layered sensory journey. Smooth and velvety throughout, this clay remains free from grit and non-sticky, making it a refined option for those who appreciate both structure and melt in one balanced experience.\u003c\/p\u003e\n\u003chr data-start=\"753\" data-end=\"756\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"758\" data-end=\"777\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"779\" data-end=\"982\"\u003eFirm, crisp initial crunch\u003cbr data-start=\"805\" data-end=\"808\"\u003eGradual transition into a thick, creamy paste\u003cbr data-start=\"853\" data-end=\"856\"\u003eVelvety, smooth consistency with no grit\u003cbr data-start=\"896\" data-end=\"899\"\u003eNon-sticky, clean finish\u003cbr data-start=\"923\" data-end=\"926\"\u003eIrregular chunks with soft edges and occasional crumbs\u003c\/p\u003e\n\u003chr data-start=\"984\" data-end=\"987\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"989\" data-end=\"1005\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1007\" data-end=\"1153\"\u003eEarthy, grounding clay flavour\u003cbr data-start=\"1037\" data-end=\"1040\"\u003eSubtle smoky undertones\u003cbr data-start=\"1063\" data-end=\"1066\"\u003eHints of coconut-like sweetness\u003cbr data-start=\"1097\" data-end=\"1100\"\u003eDamp soil and mineral notes\u003cbr data-start=\"1127\" data-end=\"1130\"\u003eFresh petrichor aroma\u003c\/p\u003e\n\u003chr data-start=\"1155\" data-end=\"1158\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1160\" data-end=\"1178\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1180\" data-end=\"1404\"\u003eCaolín Crema de Coco offers a full-bodied clay experience that moves seamlessly from crunch to cream. The initial firmness gives way to a rich, silky melt, creating a luxurious texture that feels both substantial and smooth.\u003c\/p\u003e\n\u003cp data-start=\"1406\" data-end=\"1763\"\u003eIts flavour profile is layered yet gentle — earthy and slightly smoky, softened by a delicate coconut-like sweetness that adds a rounded, almost creamy depth. The petrichor aroma enhances the sensory experience, evoking rain-soaked earth and natural mineral richness. Ideal for those who enjoy a more indulgent, melt-forward clay with a touch of complexity.\u003c\/p\u003e\n\u003chr data-start=\"1765\" data-end=\"1768\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1770\" data-end=\"1785\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"1787\" data-end=\"2056\"\u003e100% natural kaolin clay (Mexican or African origin)\u003cbr data-start=\"1839\" data-end=\"1842\"\u003eFirm crunch with thick, creamy melt-down\u003cbr data-start=\"1882\" data-end=\"1885\"\u003eSmooth, velvety, grit-free texture\u003cbr data-start=\"1919\" data-end=\"1922\"\u003eEarthy flavour with subtle smoky and coconut notes\u003cbr data-start=\"1972\" data-end=\"1975\"\u003eNon-sticky, indulgent consistency\u003cbr data-start=\"2008\" data-end=\"2011\"\u003eBalanced crunch-to-cream sensory experience\u003c\/p\u003e\n\u003chr data-start=\"2058\" data-end=\"2061\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2063\" data-end=\"2081\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2083\" data-end=\"3039\"\u003e\n\u003cli data-section-id=\"crpcjt\" data-start=\"2083\" data-end=\"2114\"\u003e\n\u003cp data-start=\"2085\" data-end=\"2114\"\u003e\u003cstrong data-start=\"2085\" data-end=\"2094\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1nvp8t6\" data-start=\"2115\" data-end=\"2142\"\u003e\n\u003cp data-start=\"2117\" data-end=\"2142\"\u003e\u003cstrong data-start=\"2117\" data-end=\"2128\"\u003eWeight:\u003c\/strong\u003e Up to 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"4jc6n7\" data-start=\"2143\" data-end=\"2212\"\u003e\n\u003cp data-start=\"2145\" data-end=\"2212\"\u003e\u003cstrong data-start=\"2145\" data-end=\"2155\"\u003eShape:\u003c\/strong\u003e Irregular chunks with soft edges and occasional crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h258iw\" data-start=\"2213\" data-end=\"2261\"\u003e\n\u003cp data-start=\"2215\" data-end=\"2261\"\u003e\u003cstrong data-start=\"2215\" data-end=\"2226\"\u003eColour:\u003c\/strong\u003e Snow-white with faint undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"y3zta2\" data-start=\"2262\" data-end=\"2330\"\u003e\n\u003cp data-start=\"2264\" data-end=\"2330\"\u003e\u003cstrong data-start=\"2264\" data-end=\"2276\"\u003eTexture:\u003c\/strong\u003e Firm crunch followed by thick, creamy, smooth paste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1c0o7ss\" data-start=\"2331\" data-end=\"2392\"\u003e\n\u003cp data-start=\"2333\" data-end=\"2392\"\u003e\u003cstrong data-start=\"2333\" data-end=\"2351\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – noticeable crunch with creamy melt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5opxbr\" data-start=\"2393\" data-end=\"2486\"\u003e\n\u003cp data-start=\"2395\" data-end=\"2486\"\u003e\u003cstrong data-start=\"2395\" data-end=\"2413\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, smoky, coconut-like sweetness with damp soil and mineral notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"dvq1a8\" data-start=\"2487\" data-end=\"2551\"\u003e\n\u003cp data-start=\"2489\" data-end=\"2551\"\u003e\u003cstrong data-start=\"2489\" data-end=\"2505\"\u003eIngredients:\u003c\/strong\u003e 100% natural Mexican or African kaolin clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"j8kohe\" data-start=\"2552\" data-end=\"2585\"\u003e\n\u003cp data-start=\"2554\" data-end=\"2585\"\u003e\u003cstrong data-start=\"2554\" data-end=\"2576\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"inukv3\" data-start=\"2586\" data-end=\"2612\"\u003e\n\u003cp data-start=\"2588\" data-end=\"2612\"\u003e\u003cstrong data-start=\"2588\" data-end=\"2599\"\u003eVendor:\u003c\/strong\u003e La Sobrino\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"6zn4m3\" data-start=\"2613\" data-end=\"3039\"\u003e\n\u003cp data-start=\"2615\" data-end=\"3039\"\u003e\u003cstrong data-start=\"2615\" data-end=\"2644\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Kaolin clay has long been valued across Mexico and parts of Africa for its purity and smooth texture. Traditionally used in both craft and cultural practices, it is often naturally processed or lightly smoked to enhance its earthy depth. Its signature creamy transformation reflects the mineral richness of these regions and a long-standing appreciation for refined, tactile clay experiences.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3041\" data-end=\"3044\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3046\" data-end=\"3059\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3061\" data-end=\"3406\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53416769749319,"sku":"0304190095","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_896cf9a3-50ff-4804-8c24-e4103c42b2ab.png?v=1774146849"},{"product_id":"first-snow-american-white-edible-kaoln-clay","title":"First Snow - Hand-foraged American kaolin clay","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"65\" data-end=\"79\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"81\" data-end=\"1013\"\u003eFirst Snow is a natural American white clay known for its crisp layered crunch and clean mineral-rich earthy profile. These irregular white clay chunks deliver a satisfying sensory experience with notes of fresh plaster, dry earth, pale minerals, and subtle bitter undertones, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a dry crisp bite that softens into a smooth slushy melt with a distinctive non-sticky kaolin-like finish appreciated within geophagia and texture-focused communities. Traditionally connected to naturally occurring white clay deposits found across Montana, this clay is valued for its grounding texture, evolving crunch-to-melt transformation, and clean mineral intensity. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1015\" data-end=\"1030\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1032\" data-end=\"1747\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1044\"\u003eTexture:\u003c\/strong\u003e Crisp dry crunch with powdery crumble and smooth slushy melt\u003cbr data-start=\"1105\" data-end=\"1108\"\u003e\u003cstrong data-start=\"1108\" data-end=\"1118\"\u003eTaste:\u003c\/strong\u003e Fresh plaster earthiness with pale minerals and gentle bitter undertones\u003cbr data-start=\"1191\" data-end=\"1194\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1212\"\u003eCrunch factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"1228\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1242\"\u003eOrigin:\u003c\/strong\u003e 🇺🇸 United States, Montana\u003cbr data-start=\"1270\" data-end=\"1273\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1286\"\u003eBest for:\u003c\/strong\u003e White clay lovers, ASMR crunch enthusiasts, collectors, texture explorers\u003cbr data-start=\"1360\" data-end=\"1363\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1383\"\u003eClay experience:\u003c\/strong\u003e A layered white clay journey that moves from crisp mineral snaps into soft slushy creaminess without stickiness or grit.\u003cbr data-start=\"1504\" data-end=\"1507\"\u003e\u003cstrong data-start=\"1507\" data-end=\"1522\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1533\" data-end=\"1536\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1558\" data-is-only-node=\"\"\u003eHydration texture:\u003c\/strong\u003e Becomes softer and creamier with a cool muddy slush-like finish while retaining mineral depth\u003cbr data-start=\"1652\" data-end=\"1655\"\u003e\u003cstrong data-start=\"1655\" data-end=\"1671\"\u003eAroma notes:\u003c\/strong\u003e Dry earth, plaster dust, pale minerals, rain-washed clay, subtle bitterness\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1749\" data-end=\"1767\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1769\" data-end=\"2460\"\u003e\u003cstrong data-start=\"1769\" data-end=\"1780\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"1785\" data-end=\"1788\"\u003e\u003cstrong data-start=\"1788\" data-end=\"1798\"\u003eShape:\u003c\/strong\u003e Naturally broken irregular chunks\u003cbr data-start=\"1832\" data-end=\"1835\"\u003e\u003cstrong data-start=\"1835\" data-end=\"1846\"\u003eColour:\u003c\/strong\u003e Bright white with natural tonal variation\u003cbr data-start=\"1888\" data-end=\"1891\"\u003e\u003cstrong data-start=\"1891\" data-end=\"1907\"\u003eIngredients:\u003c\/strong\u003e 100% Natural White Earth Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e\u003cstrong data-start=\"1994\" data-end=\"2005\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"2019\" data-end=\"2022\"\u003e\u003cstrong data-start=\"2022\" data-end=\"2051\"\u003eTraditional clay origins:\u003c\/strong\u003e White clays found across Montana are traditionally associated with kaolinite-rich and white-firing mineral deposits formed through hydrothermal alteration and natural sedimentary processes. These pale mineral clays are valued for their purity, low iron content, clean earthy character, and smooth texture, contributing to their distinctive crisp-to-creamy sensory profile.\u003cbr data-start=\"2424\" data-end=\"2427\"\u003e\u003cstrong data-start=\"2427\" data-end=\"2443\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2462\" data-end=\"2475\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2477\" data-end=\"2860\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53427734249799,"sku":"0307120254","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Montana_First_Snow.png?v=1772401993"},{"product_id":"montana-enchantress-petrol-american-edible-clay","title":"Montana Enchantress - Hand-foraged Petrol-tone American clay","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"69\" data-end=\"83\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"85\" data-end=\"1007\"\u003eMontana Enchantress is a natural American clay known for its soft waxy crunch and distinctive petrol-forward mineral profile. These irregular hand-foraged clay chunks deliver a satisfying sensory experience with notes of diesel oil, damp minerals, soft earth moisture, and clean petrol richness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a crisp waxy finish with a smooth melt-down and a distinctive oily mineral character appreciated within geophagia and texture-focused communities. Traditionally connected to Montana’s mineral-rich sedimentary clay regions, this clay is valued for its grounding texture, unusual petrol aroma, and evolving damp-to-crisp sensory transformation. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1009\" data-end=\"1024\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1026\" data-end=\"1764\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1038\"\u003eTexture:\u003c\/strong\u003e Soft damp clay that dries into a light waxy crunch with smooth melt-down\u003cbr data-start=\"1111\" data-end=\"1114\"\u003e\u003cstrong data-start=\"1114\" data-end=\"1124\"\u003eTaste:\u003c\/strong\u003e Petrol-rich mineral flavour with diesel tones and subtle damp clay undertones\u003cbr data-start=\"1202\" data-end=\"1205\"\u003e\u003cstrong data-start=\"1205\" data-end=\"1223\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1248\"\u003eOrigin:\u003c\/strong\u003e 🇺🇸 United States, Montana\u003cbr data-start=\"1276\" data-end=\"1279\"\u003e\u003cstrong data-start=\"1279\" data-end=\"1292\"\u003eBest for:\u003c\/strong\u003e Petrol clay lovers, collectors, ASMR enthusiasts, unique flavour seekers\u003cbr data-start=\"1365\" data-end=\"1368\"\u003e\u003cstrong data-start=\"1368\" data-end=\"1388\"\u003eClay experience:\u003c\/strong\u003e A rare petrol-forward clay with crisp oily snaps, smooth waxy breakdowns, and a clean mineral finish that avoids heavy earthiness.\u003cbr data-start=\"1519\" data-end=\"1522\"\u003e\u003cstrong data-start=\"1522\" data-end=\"1537\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1548\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1551\" data-end=\"1573\"\u003eHydration texture:\u003c\/strong\u003e Naturally soft and damp when fresh, becoming smoother and creamier with slight waxy richness when softened\u003cbr data-start=\"1680\" data-end=\"1683\"\u003e\u003cstrong data-start=\"1683\" data-end=\"1699\"\u003eAroma notes:\u003c\/strong\u003e Petrol, diesel oil, damp minerals, wet stone, soft clay moisture\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1766\" data-end=\"1784\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1786\" data-end=\"2445\"\u003e\u003cstrong data-start=\"1786\" data-end=\"1797\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"1802\" data-end=\"1805\"\u003e\u003cstrong data-start=\"1805\" data-end=\"1815\"\u003eShape:\u003c\/strong\u003e Naturally broken irregular chunks\u003cbr data-start=\"1849\" data-end=\"1852\"\u003e\u003cstrong data-start=\"1852\" data-end=\"1863\"\u003eColour:\u003c\/strong\u003e Pale grey to charcoal black with natural variation\u003cbr data-start=\"1914\" data-end=\"1917\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1933\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Earth Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2011\" data-end=\"2014\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2025\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"2039\" data-end=\"2042\"\u003e\u003cstrong data-start=\"2042\" data-end=\"2071\"\u003eTraditional clay origins:\u003c\/strong\u003e Hand-foraged from Montana’s mineral-rich landscapes, these naturally occurring clays are known for their balanced structure and unusual petrol-like mineral character. Low-iron sedimentary formations across the region contribute to the smooth waxy texture and distinctive oily aroma appreciated by collectors and sensory clay enthusiasts.\u003cbr data-start=\"2409\" data-end=\"2412\"\u003e\u003cstrong data-start=\"2412\" data-end=\"2428\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2447\" data-end=\"2460\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2462\" data-end=\"2845\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53427862143303,"sku":"0307120248","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_26322c13-163c-446f-8c21-15f70507c920.png?v=1772305518"},{"product_id":"pretoria-caramel-south-african-edible-clay","title":"Pretoria Caramel – Creamy South African edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePretoria Caramel is a natural South African clay known for its dense crunch and rich, mineral-forward earthy profile. Sourced from the Pretoria region and often associated with traditional African caramel clays and calaba-style earths, these golden-brown chunks deliver a satisfying sensory experience with notes of baked clay, toasted soil, warm minerals, and subtle smoky undertones. Certain pieces soften into a creamy, melt-like texture as they warm, creating the distinctive caramel-clay experience that makes this variety especially sought after.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture offers a dense, compact finish with occasional layered breaks and a naturally grounding earth character appreciated within geophagia and texture-focused communities. Traditionally associated with Southern African clay traditions, Pretoria Caramel is valued for its authentic earthy crunch, warm mineral depth, and slow sensory enjoyment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense compact chunks with a strong crunch and occasional creamy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Baked clay, toasted soil, warm minerals, subtle smokiness, earthy richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇿🇦 South Africa, Pretoria Region\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, earthy flavour enthusiasts, slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A rich, mineral-heavy clay that combines a firm crunch with occasional creamy caramel-like melts for a deeply satisfying sensory experience.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a creamy, slightly muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm earth, baked clay, dusty minerals, toasted soil, faint smoke\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm caramel brown to deep earthy brown with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ndivhuwos Crunch Clay\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Caramel-style clays have been enjoyed across parts of Southern and West Africa for generations. Often associated with calaba and African kaolin traditions, these mineral-rich earths are valued for their dense texture, earthy flavour, and naturally warming aroma. Their colour, density, and flavour can vary naturally from batch to batch, reflecting the unique character of the soils from which they are sourced.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":53996882395463,"sku":"03012502040","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53891751379271,"sku":"03012502041","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460371145031,"sku":"03012502042","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460371177799,"sku":"03012502043","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_35afd0be-85ee-4caa-b951-23dff55986a3.png?v=1778509695"},{"product_id":"african-soft-caramel-clay-coming-soon","title":"South African Soft Caramel Yellow Clay","description":"\u003cp data-start=\"109\" data-end=\"428\"\u003eSoft Caramel Clay from Pretoria, South Africa is a naturally occurring brown clay prized for its smooth texture, mellow crunch, and warm earthy flavour. Compared to firmer caramel clays, this variety is noticeably softer and more delicate, offering a gentler bite that many clay enthusiasts enjoy for its creamy finish.\u003c\/p\u003e\n\u003cp data-start=\"430\" data-end=\"759\"\u003eThe clay breaks easily into natural chunks with a slightly crumbly structure. While still capable of delivering a light crunch, it quickly softens in the mouth, often transforming into a smooth, melt-in-the-mouth texture. This transition from soft crunch to creamy consistency is what makes this variety particularly distinctive.\u003c\/p\u003e\n\u003cp data-start=\"761\" data-end=\"1060\"\u003eIts colour ranges from light caramel brown to deeper earthy tones, reflecting the natural mineral content of the South African soil it comes from. The taste leans toward classic earthy clay notes, with hints of sandy soil, mineral richness, and a subtle sweetness that many describe as caramel-like.\u003c\/p\u003e\n\u003cp data-start=\"1062\" data-end=\"1177\"\u003eAs with all naturally sourced earth products, variations in texture, colour, and flavour can occur between batches.\u003c\/p\u003e\n\u003chr data-start=\"1179\" data-end=\"1182\"\u003e\n\u003ch3 data-start=\"1184\" data-end=\"1194\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1195\" data-end=\"1219\"\u003eIrregular natural chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1221\" data-end=\"1233\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1234\" data-end=\"1264\"\u003eAvailable in 100g or 250g bags\u003c\/p\u003e\n\u003ch3 data-start=\"1266\" data-end=\"1277\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1278\" data-end=\"1315\"\u003eBroken chunks and soft natural pieces\u003c\/p\u003e\n\u003ch3 data-start=\"1317\" data-end=\"1329\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1330\" data-end=\"1390\"\u003eLight caramel brown to deeper earthy brown (varies by batch)\u003c\/p\u003e\n\u003ch3 data-start=\"1392\" data-end=\"1405\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1406\" data-end=\"1486\"\u003eSoft, crumbly clay that can become smooth, creamy, or slightly sticky when moist\u003c\/p\u003e\n\u003ch3 data-start=\"1488\" data-end=\"1507\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1508\" data-end=\"1551\"\u003eLight to medium crunch that quickly softens\u003c\/p\u003e\n\u003ch3 data-start=\"1553\" data-end=\"1572\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1573\" data-end=\"1655\"\u003eEarthy and mineral-rich, sandy clay notes, creamy soil, subtle caramel-like warmth\u003c\/p\u003e\n\u003ch3 data-start=\"1657\" data-end=\"1674\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1675\" data-end=\"1718\"\u003e100% natural South African clay (unrefined)\u003c\/p\u003e\n\u003ch3 data-start=\"1720\" data-end=\"1743\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1744\" data-end=\"1774\"\u003eSouth Africa (Pretoria region)\u003c\/p\u003e\n\u003ch3 data-start=\"1776\" data-end=\"1788\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1789\" data-end=\"1811\"\u003eNdivhuwo's Crunch Clay\u003c\/p\u003e\n\u003ch3 data-start=\"1813\" data-end=\"1843\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1844\" data-end=\"2218\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSoft caramel-style clays are part of a wider tradition of earth consumption found across parts of Southern and West Africa. These naturally occurring clays are valued for their distinctive earthy taste and texture. Because the clay is unrefined and naturally sourced, small particles or impurities may occasionally be present and pieces should be checked before consumption.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53891753836871,"sku":"03012502051","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460375667015,"sku":"03012502052","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460375699783,"sku":"03012502053","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1acee84f-c6b3-4996-9942-4073db82a07a.png?v=1778509691"},{"product_id":"choco-clay-south-african-natural-edible-clay","title":"South African Choco Clay","description":"\u003ch2 data-end=\"67\" data-start=\"53\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"591\" data-start=\"69\"\u003eChoco Clay is a natural South African clay known for its gentle crunch and rich, cocoa-toned earthy profile. Sourced from the mineral-rich soils of the Pretoria region, these irregular brown chunks deliver a smooth sensory experience with notes of earthy minerals, subtle tanginess, creamy clay, and faint chocolate-like undertones. The texture offers a clean, creamy finish that softens beautifully as it breaks down, making it particularly appealing to those who enjoy smoother clay experiences with a little complexity.\u003c\/p\u003e\n\u003cp data-end=\"1004\" data-start=\"593\"\u003eNaturally unrefined and minimally processed, Choco Clay showcases the authentic character of South African earth. Its deep brown colour, soft crunch, and mellow mineral flavour create a comforting, grounding experience that feels both rich and approachable. Traditionally associated with Southern African clay traditions, it is valued for its smooth texture, natural mineral content, and slow sensory enjoyment.\u003c\/p\u003e\n\u003ch2 data-end=\"1021\" data-start=\"1006\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1673\" data-start=\"1023\"\u003e\u003cstrong data-end=\"1035\" data-start=\"1023\"\u003eTexture:\u003c\/strong\u003e Smooth, creamy chunks with a gentle crunch and soft melt\u003cbr data-end=\"1095\" data-start=\"1092\"\u003e\u003cstrong data-end=\"1105\" data-start=\"1095\"\u003eTaste:\u003c\/strong\u003e Earthy minerals, subtle tang, creamy clay, faint cocoa-like undertones\u003cbr data-end=\"1179\" data-start=\"1176\"\u003e\u003cstrong data-end=\"1197\" data-start=\"1179\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-end=\"1216\" data-start=\"1213\"\u003e\u003cstrong data-end=\"1227\" data-start=\"1216\"\u003eOrigin:\u003c\/strong\u003e 🇿🇦 South Africa, Pretoria Region\u003cbr data-end=\"1265\" data-start=\"1262\"\u003e\u003cstrong data-end=\"1278\" data-start=\"1265\"\u003eBest for:\u003c\/strong\u003e Beginners, smooth clay lovers, slow sensory enjoyment\u003cbr data-end=\"1335\" data-start=\"1332\"\u003e\u003cstrong data-end=\"1355\" data-start=\"1335\"\u003eClay experience:\u003c\/strong\u003e A mellow, creamy clay with gentle crunch and rich earthy character that softens beautifully as you explore it.\u003cbr data-end=\"1469\" data-start=\"1466\"\u003e\u003cstrong data-end=\"1484\" data-start=\"1469\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-end=\"1500\" data-start=\"1497\"\u003e\u003cstrong data-end=\"1522\" data-start=\"1500\"\u003eHydration texture:\u003c\/strong\u003e Becomes silky, creamy, and exceptionally smooth when dampened\u003cbr data-end=\"1587\" data-start=\"1584\"\u003e\u003cstrong data-end=\"1603\" data-start=\"1587\"\u003eAroma notes:\u003c\/strong\u003e Earthy minerals, damp soil, subtle cocoa notes, natural clay richness\u003c\/p\u003e\n\u003ch2 data-end=\"1693\" data-start=\"1675\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"1693\" data-start=\"1675\" data-section-id=\"1c9do4s\"\u003e\u003cstrong data-end=\"1732\" data-start=\"1722\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks and broken pieces\u003cbr data-end=\"1778\" data-start=\"1775\"\u003e\u003cstrong data-end=\"1789\" data-start=\"1778\"\u003eColour:\u003c\/strong\u003e Chocolate-brown to deep earthy brown with natural variation\u003cbr data-end=\"1852\" data-start=\"1849\"\u003e\u003cstrong data-end=\"1868\" data-start=\"1852\"\u003eIngredients:\u003c\/strong\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1957\" data-start=\"1954\"\u003e\u003cstrong data-end=\"1968\" data-start=\"1957\"\u003eVendor:\u003c\/strong\u003e Ndivhuwos Crunch Clay\u003cbr data-end=\"1988\" data-start=\"1985\"\u003e\u003cstrong data-end=\"2017\" data-start=\"1988\"\u003eTraditional clay origins:\u003c\/strong\u003e Brown mineral clays have long been valued across Southern Africa for their smooth texture, mineral richness, and earthy flavour. Naturally sourced clays such as Choco Clay remain popular within traditional earth-clay practices and sensory-focused clay communities.\u003cbr data-end=\"2285\" data-start=\"2282\"\u003e\u003cstrong data-end=\"2301\" data-start=\"2285\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2333\" data-start=\"2320\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2718\" data-start=\"2335\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-25g)","offer_id":54051404185927,"sku":"03012502000","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891752657223,"sku":"03012502001","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460377993543,"sku":"03012502002","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460378026311,"sku":"03012502003","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b5bbeea5-c86a-49f7-b814-9219064f3480.png?v=1778509682"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/ChatGPT_Image_Jun_13_2025_01_32_11_AM.png?v=1749774852","url":"https:\/\/earthycrunch.co.uk\/collections\/clays.oembed?page=4","provider":"Earthy Crunch UK","version":"1.0","type":"link"}