{"title":"Crunch Factor 3 (Medium Crunches, Treats)","description":"\u003ch4 data-start=\"1082\" data-end=\"1101\"\u003e\u003cstrong data-start=\"1087\" data-end=\"1101\"\u003e3 – Medium\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"1102\" data-end=\"1312\"\u003eCrisp Bite \/ Balanced Crunch\u003cbr data-start=\"1137\" data-end=\"1140\"\u003eCrunchy, but easy on the teeth. Breaks apart with moderate pressure, creating a clean, dry crumble. Texture is firm enough to crunch but soft enough to bite into whole.\u003c\/p\u003e\n\u003cp data-start=\"1102\" data-end=\"1312\"\u003e\u003cem data-start=\"1316\" data-end=\"1396\"\u003eIdeal for everyday enjoyment — a middle ground between soft and hard textures.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"mini-gullak-pots","title":"Mini Whole Gullak Terracotta Clay Pots - Edible Clay pots for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"224\" data-end=\"243\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"244\" data-end=\"872\"\u003eMini Gullak is a charming set of two miniature traditional Indian piggy banks, handcrafted from \u003cstrong data-start=\"340\" data-end=\"370\"\u003e100% brown terracotta clay\u003c\/strong\u003e. Inspired by classic gullak designs used across India for saving coins, these tiny slot-topped pots have been reimagined for clay collectors and sensory enthusiasts alike. Each piece is individually shaped, with subtle variations in form and finish that highlight its handmade origins. While primarily decorative or for stash storage, Mini Gullak carries a comforting earthy aroma with \u003cstrong data-start=\"757\" data-end=\"803\"\u003ewarm soil notes and faint smoky undertones\u003c\/strong\u003e, creating a nostalgic and grounding addition to any clay collection.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"874\" data-end=\"893\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"894\" data-end=\"1247\"\u003eThe terracotta surface is smooth with slight roughness, giving a firm, dry feel. When explored as an edible clay experience, the pots offer \u003cstrong data-start=\"1034\" data-end=\"1051\"\u003emedium crunch\u003c\/strong\u003e—snappy at first bite but breaking down into a soft, powdery chew. The tactile contrast between the solid exterior and tender interior provides an engaging sensory experience for clay enthusiasts.\u003c\/p\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1249\" data-end=\"1265\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1266\" data-end=\"1601\"\u003eMini Gullak features an \u003cstrong data-start=\"1290\" data-end=\"1313\"\u003eearthy clay flavour\u003c\/strong\u003e with warm soil undertones and faint smoky notes. The aroma evokes sun-baked Indian earth, while subtle mineral and terracotta flavours provide a grounding, nostalgic experience. Soaking in water slightly enhances the red-earth tones and deepens the clay aroma for a richer sensory taste.\u003c\/p\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1603\" data-end=\"1621\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1622\" data-end=\"2019\"\u003eMini Gullak offers a tactile and edible exploration of traditional Indian terracotta craftsmanship. These miniature gullaks allow collectors and clay lovers to enjoy the familiar \u003cstrong data-start=\"1801\" data-end=\"1839\"\u003etexture, aroma, and earthy flavour\u003c\/strong\u003e of brown terracotta clay, connecting them to generations of rural clay-making traditions. They are equally suited for \u003cstrong data-start=\"1958\" data-end=\"2018\"\u003esensory play, mindful clay tasting, or aesthetic display\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"2021\" data-end=\"2036\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"2037\" data-end=\"2385\"\u003e\n\u003cli data-section-id=\"16ev3td\" data-start=\"2037\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2039\" data-end=\"2081\"\u003eHandcrafted miniature gullak piggy banks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1etwwb9\" data-start=\"2082\" data-end=\"2119\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2119\"\u003e100% Indian brown terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vxvx9u\" data-start=\"2120\" data-end=\"2182\"\u003e\n\u003cp data-start=\"2122\" data-end=\"2182\"\u003eDeep reddish-brown colour with natural terracotta markings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"4kkcpg\" data-start=\"2183\" data-end=\"2243\"\u003e\n\u003cp data-start=\"2185\" data-end=\"2243\"\u003eSmooth exterior with slight roughness; firm, dry texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xl8o4q\" data-start=\"2244\" data-end=\"2288\"\u003e\n\u003cp data-start=\"2246\" data-end=\"2288\"\u003eMedium crunch with soft powdery interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"eknq3a\" data-start=\"2289\" data-end=\"2336\"\u003e\n\u003cp data-start=\"2291\" data-end=\"2336\"\u003eWarm soil aroma with faint smoky undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xwf1d6\" data-start=\"2337\" data-end=\"2385\"\u003e\n\u003cp data-start=\"2339\" data-end=\"2385\"\u003eSubtle variations highlight handmade origins\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2387\" data-end=\"2405\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2406\" data-end=\"3267\"\u003e\n\u003cli data-section-id=\"z55xt5\" data-start=\"2406\" data-end=\"2478\"\u003e\n\u003cp data-start=\"2408\" data-end=\"2478\"\u003e\u003cstrong data-start=\"2408\" data-end=\"2417\"\u003eSize:\u003c\/strong\u003e Approximately 5–7 cm height (handmade; variation expected)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"6elogk\" data-start=\"2479\" data-end=\"2523\"\u003e\n\u003cp data-start=\"2481\" data-end=\"2523\"\u003e\u003cstrong data-start=\"2481\" data-end=\"2492\"\u003eWeight:\u003c\/strong\u003e Approx. 125 g (one included)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1p84j7p\" data-start=\"2524\" data-end=\"2600\"\u003e\n\u003cp data-start=\"2526\" data-end=\"2600\"\u003e\u003cstrong data-start=\"2526\" data-end=\"2536\"\u003eShape:\u003c\/strong\u003e Rounded pot with a small coin slot; classic gullak silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vwoyeg\" data-start=\"2601\" data-end=\"2668\"\u003e\n\u003cp data-start=\"2603\" data-end=\"2668\"\u003e\u003cstrong data-start=\"2603\" data-end=\"2614\"\u003eColour:\u003c\/strong\u003e Deep reddish-brown with natural terracotta markings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1u4a33u\" data-start=\"2669\" data-end=\"2751\"\u003e\n\u003cp data-start=\"2671\" data-end=\"2751\"\u003e\u003cstrong data-start=\"2671\" data-end=\"2683\"\u003eTexture:\u003c\/strong\u003e Smooth with slight roughness; dry, firm surface; breaks down soft\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"19dxfol\" data-start=\"2752\" data-end=\"2792\"\u003e\n\u003cp data-start=\"2754\" data-end=\"2792\"\u003e\u003cstrong data-start=\"2754\" data-end=\"2772\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Medium crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5mup0m\" data-start=\"2793\" data-end=\"2862\"\u003e\n\u003cp data-start=\"2795\" data-end=\"2862\"\u003e\u003cstrong data-start=\"2795\" data-end=\"2813\"\u003eTaste Profile:\u003c\/strong\u003e Earthy clay, warm soil, faint smoky undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"o7mvll\" data-start=\"2863\" data-end=\"2917\"\u003e\n\u003cp data-start=\"2865\" data-end=\"2917\"\u003e\u003cstrong data-start=\"2865\" data-end=\"2881\"\u003eIngredients:\u003c\/strong\u003e 100% Indian brown terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2918\" data-end=\"2950\"\u003e\n\u003cp data-start=\"2920\" data-end=\"2950\"\u003e\u003cstrong data-start=\"2920\" data-end=\"2942\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"szxc0i\" data-start=\"2951\" data-end=\"2983\"\u003e\n\u003cp data-start=\"2953\" data-end=\"2983\"\u003e\u003cstrong data-start=\"2953\" data-end=\"2964\"\u003eVendor:\u003c\/strong\u003e Punjabi Ki Mitti\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wlywjl\" data-start=\"2984\" data-end=\"3267\"\u003e\n\u003cp data-start=\"2986\" data-end=\"3267\"\u003e\u003cstrong data-start=\"2986\" data-end=\"3015\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in India’s rural traditions, gullaks have symbolised thrift, simplicity, and everyday life for generations. Traditionally made from native terracotta clay, they reflect handcraft, practical design, and the comforting scent of sun-dried earth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3269\" data-end=\"3272\"\u003e\n\u003cp data-start=\"3274\" data-end=\"3639\"\u003e\u003cem\u003e\u003cstrong data-start=\"3274\" data-end=\"3289\"\u003eDisclaimer:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"3289\" data-end=\"3292\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51759112192327,"sku":"0205080007","price":6.05,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0c9752b4-019b-41b4-a817-b94b20a9e381.png?v=1767319786"},{"product_id":"mini-saucers","title":"Whole Indian Non-Smoky Brown Terracotta Mini Clay Saucers (Coming Soon June 2026)","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"197\" data-end=\"216\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"217\" data-end=\"692\"\u003eMini Clay Saucers are small, shallow terracotta pieces crafted from 100% Indian brown clay. These miniature saucers highlight the natural character of artisanal terracotta, featuring smooth surfaces and slightly rough edges that provide a tactile contrast appreciated by clay enthusiasts. Their firm texture and clean, non-smoky aroma evoke the fresh scent of damp topsoil, making them a grounding, earthy addition to any clay collection, display, or sensory exploration.\u003c\/p\u003e\n\u003cp data-start=\"694\" data-end=\"1022\"\u003eFor clay lovers, Mini Clay Saucers offer a subtle sensory experience: the soft earthiness and mild clay aroma provide a calm, authentic connection to India’s traditional terracotta craftsmanship. Each piece reflects the mineral richness of hand-shaped terracotta and the natural variations inherent in handmade clay objects.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1024\" data-end=\"1043\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cul data-start=\"1044\" data-end=\"1278\"\u003e\n\u003cli data-section-id=\"1szh2xe\" data-start=\"1044\" data-end=\"1088\"\u003e\n\u003cp data-start=\"1046\" data-end=\"1088\"\u003eSmooth surface with slightly rough edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"zdu8lz\" data-start=\"1089\" data-end=\"1139\"\u003e\n\u003cp data-start=\"1091\" data-end=\"1139\"\u003eFirm, dry touch with clean, non-sticky texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1woa7i3\" data-start=\"1140\" data-end=\"1193\"\u003e\n\u003cp data-start=\"1142\" data-end=\"1193\"\u003eSoft tactile feedback; easy to handle and explore\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cy1ti3\" data-start=\"1194\" data-end=\"1221\"\u003e\n\u003cp data-start=\"1196\" data-end=\"1221\"\u003eNo grit or sharp shards\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ou9byu\" data-start=\"1222\" data-end=\"1278\"\u003e\n\u003cp data-start=\"1224\" data-end=\"1278\"\u003eNatural handmade variation enhances sensory interest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1280\" data-end=\"1296\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cul data-start=\"1297\" data-end=\"1502\"\u003e\n\u003cli data-section-id=\"puojee\" data-start=\"1297\" data-end=\"1317\"\u003e\n\u003cp data-start=\"1299\" data-end=\"1317\"\u003eFresh clay notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cyho39\" data-start=\"1318\" data-end=\"1347\"\u003e\n\u003cp data-start=\"1320\" data-end=\"1347\"\u003eMild earthy topsoil aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10jeait\" data-start=\"1348\" data-end=\"1403\"\u003e\n\u003cp data-start=\"1350\" data-end=\"1403\"\u003eSubtle dampness reminiscent of freshly worked earth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ltfrrl\" data-start=\"1404\" data-end=\"1442\"\u003e\n\u003cp data-start=\"1406\" data-end=\"1442\"\u003eClean, non-smoky scent and flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yc7x0d\" data-start=\"1443\" data-end=\"1502\"\u003e\n\u003cp data-start=\"1445\" data-end=\"1502\"\u003eGentle mineral undertones typical of natural terracotta\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1504\" data-end=\"1522\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1523\" data-end=\"1907\"\u003eMini Clay Saucers deliver a calming, authentic terracotta clay experience. Their compact, shallow form and smooth texture invite tactile exploration, while the mineral-rich clay carries the familiar aroma of fresh earth. Perfect for \u003cstrong data-start=\"1756\" data-end=\"1814\"\u003estash presentation, collection, or gentle clay tasting\u003c\/strong\u003e, they embody the simplicity and authenticity of traditional Indian terracotta craftsmanship.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1909\" data-end=\"1924\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1925\" data-end=\"2212\"\u003e\n\u003cli data-section-id=\"3p5n5w\" data-start=\"1925\" data-end=\"1970\"\u003e\n\u003cp data-start=\"1927\" data-end=\"1970\"\u003e100% natural Indian brown terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1k4poml\" data-start=\"1971\" data-end=\"2016\"\u003e\n\u003cp data-start=\"1973\" data-end=\"2016\"\u003eSmooth exterior with slightly rough edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"s8t8r3\" data-start=\"2017\" data-end=\"2050\"\u003e\n\u003cp data-start=\"2019\" data-end=\"2050\"\u003eFirm, dry, non-gritty texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bgagcl\" data-start=\"2051\" data-end=\"2103\"\u003e\n\u003cp data-start=\"2053\" data-end=\"2103\"\u003eMild, fresh clay aroma with earthy topsoil notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ee7e0l\" data-start=\"2104\" data-end=\"2152\"\u003e\n\u003cp data-start=\"2106\" data-end=\"2152\"\u003eReflects traditional Indian terracotta craft\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11ht3bz\" data-start=\"2153\" data-end=\"2212\"\u003e\n\u003cp data-start=\"2155\" data-end=\"2212\"\u003ePerfect for sensory exploration, display, or collection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2214\" data-end=\"2232\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2233\" data-end=\"2934\"\u003e\n\u003cli data-section-id=\"w36569\" data-start=\"2233\" data-end=\"2308\"\u003e\n\u003cp data-start=\"2235\" data-end=\"2308\"\u003e\u003cstrong data-start=\"2235\" data-end=\"2244\"\u003eSize:\u003c\/strong\u003e From 5 cm diameter; variation expected due to handmade nature\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wp18kh\" data-start=\"2309\" data-end=\"2338\"\u003e\n\u003cp data-start=\"2311\" data-end=\"2338\"\u003e\u003cstrong data-start=\"2311\" data-end=\"2322\"\u003eWeight: \u003c\/strong\u003eVaries\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"azdcj4\" data-start=\"2339\" data-end=\"2393\"\u003e\n\u003cp data-start=\"2341\" data-end=\"2393\"\u003e\u003cstrong data-start=\"2341\" data-end=\"2351\"\u003eShape:\u003c\/strong\u003e Flat, shallow saucer shape with low rim\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"115kaz9\" data-start=\"2394\" data-end=\"2470\"\u003e\n\u003cp data-start=\"2396\" data-end=\"2470\"\u003e\u003cstrong data-start=\"2396\" data-end=\"2407\"\u003eColour:\u003c\/strong\u003e Deep reddish-brown terracotta with subtle natural variations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wd600t\" data-start=\"2471\" data-end=\"2551\"\u003e\n\u003cp data-start=\"2473\" data-end=\"2551\"\u003e\u003cstrong data-start=\"2473\" data-end=\"2485\"\u003eTexture:\u003c\/strong\u003e Smooth surface with slightly rough edges; firm and dry, no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10gctos\" data-start=\"2552\" data-end=\"2601\"\u003e\n\u003cp data-start=\"2554\" data-end=\"2601\"\u003e\u003cstrong data-start=\"2554\" data-end=\"2572\"\u003eCrunch Factor:\u003c\/strong\u003e N\/A – firm but non-brittle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ya8e6q\" data-start=\"2602\" data-end=\"2673\"\u003e\n\u003cp data-start=\"2604\" data-end=\"2673\"\u003e\u003cstrong data-start=\"2604\" data-end=\"2622\"\u003eTaste Profile:\u003c\/strong\u003e Mild fresh clay and topsoil; non-smoky and clean\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"o7mvll\" data-start=\"2674\" data-end=\"2728\"\u003e\n\u003cp data-start=\"2676\" data-end=\"2728\"\u003e\u003cstrong data-start=\"2676\" data-end=\"2692\"\u003eIngredients:\u003c\/strong\u003e 100% Indian brown terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2729\" data-end=\"2761\"\u003e\n\u003cp data-start=\"2731\" data-end=\"2761\"\u003e\u003cstrong data-start=\"2731\" data-end=\"2753\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"13tu3hw\" data-start=\"2762\" data-end=\"2934\"\u003e\n\u003cp data-start=\"2764\" data-end=\"2934\"\u003e\u003cstrong data-start=\"2764\" data-end=\"2793\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by Indian terracotta vessels used for rituals and practical storage; crafted for sensory exploration and authentic handmade charm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Saucers (Approx. 100g)","offer_id":51952578822471,"sku":"0205080029","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"4 Saucers (Approx. 215g)","offer_id":51952578756935,"sku":"0205080029","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"6 Saucers (Approx. 300g)","offer_id":51952578789703,"sku":"0205080029","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_2b330a3d-4473-4108-bb03-dd36debe1954.png?v=1772918257"},{"product_id":"indian-terracotta-tiny-glasses","title":"Indian Terracotta Tiny Glasses or Shot Pots - Edible Clay pots for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"32\" data-end=\"51\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"52\" data-end=\"355\"\u003eTiny Terracotta Clay Glasses are miniature clay tumblers handcrafted from 100% Indian terracotta clay. Inspired by traditional kulhad cups (also known as kullad or kullar), these small earthen vessels echo the iconic clay cups widely used across India for serving chai and street-side beverages.\u003c\/p\u003e\n\u003cp data-start=\"357\" data-end=\"831\"\u003eEach glass is handmade, resulting in subtle variations in shape, finish, and colour that reflect authentic terracotta craftsmanship. Their warm orange tone and natural earthy aroma make them a charming addition to any clay collection. While they can be used practically for serving drinks or holding small clay pieces, they are also appreciated for their tactile texture and gentle clay crunch, revealing soft earthy flavours reminiscent of fresh clay and damp soil.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"833\" data-end=\"852\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cul data-start=\"853\" data-end=\"1078\"\u003e\n\u003cli data-section-id=\"19qfnz9\" data-start=\"853\" data-end=\"902\"\u003e\n\u003cp data-start=\"855\" data-end=\"902\"\u003eSmooth terracotta surface with firm structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"rcd6kq\" data-start=\"903\" data-end=\"940\"\u003e\n\u003cp data-start=\"905\" data-end=\"940\"\u003eSoft to medium crunch when broken\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1jpdz1h\" data-start=\"941\" data-end=\"995\"\u003e\n\u003cp data-start=\"943\" data-end=\"995\"\u003eBreaks down easily into a slightly powdery texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"tfrnbk\" data-start=\"996\" data-end=\"1037\"\u003e\n\u003cp data-start=\"998\" data-end=\"1037\"\u003eClean clay crumble without stickiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1c58426\" data-start=\"1038\" data-end=\"1078\"\u003e\n\u003cp data-start=\"1040\" data-end=\"1078\"\u003eGentle, approachable terracotta bite\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1080\" data-end=\"1096\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cul data-start=\"1097\" data-end=\"1222\"\u003e\n\u003cli data-section-id=\"i2yfyp\" data-start=\"1097\" data-end=\"1127\"\u003e\n\u003cp data-start=\"1099\" data-end=\"1127\"\u003eFresh natural clay flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3qghns\" data-start=\"1128\" data-end=\"1153\"\u003e\n\u003cp data-start=\"1130\" data-end=\"1153\"\u003eNotes of damp topsoil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1aaaup\" data-start=\"1154\" data-end=\"1181\"\u003e\n\u003cp data-start=\"1156\" data-end=\"1181\"\u003eLight earthy minerality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hmzlvy\" data-start=\"1182\" data-end=\"1222\"\u003e\n\u003cp data-start=\"1184\" data-end=\"1222\"\u003eSubtle aroma of sun-dried terracotta\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1224\" data-end=\"1242\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1243\" data-end=\"1631\"\u003eTiny Terracotta Clay Glasses offer a \u003cstrong data-start=\"1280\" data-end=\"1345\"\u003esensory connection to India’s traditional earthenware culture\u003c\/strong\u003e. Their kulhad-inspired design combines heritage craftsmanship with natural clay textures, making them enjoyable for display, stash storage, drink serving, or clay exploration. The miniature size and earthy aroma capture the \u003cstrong data-start=\"1570\" data-end=\"1630\"\u003egrounding charm of traditional Indian terracotta vessels\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1633\" data-end=\"1648\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1649\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"5w6u3y\" data-start=\"1649\" data-end=\"1700\"\u003e\n\u003cp data-start=\"1651\" data-end=\"1700\"\u003eInspired by traditional Indian kulhad clay cups\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"78ofb\" data-start=\"1701\" data-end=\"1746\"\u003e\n\u003cp data-start=\"1703\" data-end=\"1746\"\u003eHandcrafted miniature terracotta tumblers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7fz02u\" data-start=\"1747\" data-end=\"1803\"\u003e\n\u003cp data-start=\"1749\" data-end=\"1803\"\u003eWarm orange terracotta colour with natural variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1gciuze\" data-start=\"1804\" data-end=\"1846\"\u003e\n\u003cp data-start=\"1806\" data-end=\"1846\"\u003eSmooth surface with gentle clay crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"6gwpcv\" data-start=\"1847\" data-end=\"1893\"\u003e\n\u003cp data-start=\"1849\" data-end=\"1893\"\u003eLight earthy flavour with fresh clay aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wez1oq\" data-start=\"1894\" data-end=\"1953\"\u003e\n\u003cp data-start=\"1896\" data-end=\"1953\"\u003eIdeal for display, drink serving, or clay stash storage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xoct31\" data-start=\"1954\" data-end=\"2015\"\u003e\n\u003cp data-start=\"1956\" data-end=\"2015\"\u003eHandmade pieces reflecting traditional clay craftsmanship\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2017\" data-end=\"2035\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2036\" data-end=\"2874\"\u003e\n\u003cli data-section-id=\"z55xt5\" data-start=\"2036\" data-end=\"2108\"\u003e\n\u003cp data-start=\"2038\" data-end=\"2108\"\u003e\u003cstrong data-start=\"2038\" data-end=\"2047\"\u003eSize:\u003c\/strong\u003e Approximately 5–7 cm height (handmade; variation expected)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"oalk0d\" data-start=\"2109\" data-end=\"2150\"\u003e\n\u003cp data-start=\"2111\" data-end=\"2150\"\u003e\u003cstrong data-start=\"2111\" data-end=\"2122\"\u003eWeight:\u003c\/strong\u003e Varies depending on piece\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1796e3c\" data-start=\"2151\" data-end=\"2213\"\u003e\n\u003cp data-start=\"2153\" data-end=\"2213\"\u003e\u003cstrong data-start=\"2153\" data-end=\"2163\"\u003eShape:\u003c\/strong\u003e Mini clay tumblers resembling small kulhad cups\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1d629fh\" data-start=\"2214\" data-end=\"2258\"\u003e\n\u003cp data-start=\"2216\" data-end=\"2258\"\u003e\u003cstrong data-start=\"2216\" data-end=\"2227\"\u003eColour:\u003c\/strong\u003e Warm orange terracotta tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"n26gg\" data-start=\"2259\" data-end=\"2323\"\u003e\n\u003cp data-start=\"2261\" data-end=\"2323\"\u003e\u003cstrong data-start=\"2261\" data-end=\"2273\"\u003eTexture:\u003c\/strong\u003e Smooth exterior with slightly powdery breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cjk5o0\" data-start=\"2324\" data-end=\"2374\"\u003e\n\u003cp data-start=\"2326\" data-end=\"2374\"\u003e\u003cstrong data-start=\"2326\" data-end=\"2344\"\u003eCrunch Factor:\u003c\/strong\u003e 3–4 – soft to medium crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"eqeg2o\" data-start=\"2375\" data-end=\"2447\"\u003e\n\u003cp data-start=\"2377\" data-end=\"2447\"\u003e\u003cstrong data-start=\"2377\" data-end=\"2395\"\u003eTaste Profile:\u003c\/strong\u003e Fresh clay, damp topsoil, light earthy minerality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1qd3j6n\" data-start=\"2448\" data-end=\"2496\"\u003e\n\u003cp data-start=\"2450\" data-end=\"2496\"\u003e\u003cstrong data-start=\"2450\" data-end=\"2466\"\u003eIngredients:\u003c\/strong\u003e 100% Indian terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2497\" data-end=\"2529\"\u003e\n\u003cp data-start=\"2499\" data-end=\"2529\"\u003e\u003cstrong data-start=\"2499\" data-end=\"2521\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"szxc0i\" data-start=\"2530\" data-end=\"2562\"\u003e\n\u003cp data-start=\"2532\" data-end=\"2562\"\u003e\u003cstrong data-start=\"2532\" data-end=\"2543\"\u003eVendor:\u003c\/strong\u003e Punjabi Ki Mitti\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lt23ek\" data-start=\"2564\" data-end=\"2874\"\u003e\n\u003cp data-start=\"2566\" data-end=\"2874\"\u003e\u003cstrong data-start=\"2566\" data-end=\"2595\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2595\" data-end=\"2598\"\u003eInspired by the \u003cstrong data-start=\"2616\" data-end=\"2626\"\u003ekulhad\u003c\/strong\u003e, a traditional Indian clay cup used for centuries to serve chai and desserts. These earthen vessels are valued for the subtle mineral aroma they impart to drinks and for their connection to India’s long tradition of handcrafted terracotta pottery.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2876\" data-end=\"2879\"\u003e\n\u003cp data-start=\"2881\" data-end=\"3244\"\u003e\u003cem\u003e\u003cstrong data-start=\"2881\" data-end=\"2896\"\u003eDisclaimer:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"2896\" data-end=\"2899\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"200g","offer_id":52677710348615,"sku":"0205080029","price":9.6,"currency_code":"GBP","in_stock":false},{"title":"x4 Pots - Up to 90g","offer_id":52677710381383,"sku":"0205080029","price":4.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2b5c6a7e-0a91-4bd8-9e03-0844b34aae9d.png?v=1758595567"},{"product_id":"indian-mini-matki-clay-pots","title":"Indian Terracotta Mini Matki Clay Pots - Edible Clay pots for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"24\" data-end=\"43\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"44\" data-end=\"414\"\u003eMini Matki Clay Pots are a charming collection of small, rounded terracotta vessels handcrafted from traditional Indian orange clay. Inspired by the classic matki, a traditional earthen pot used across India for storing water and grains, these miniature versions capture the timeless simplicity of Indian clay craftsmanship in a compact and collectible form.\u003c\/p\u003e\n\u003cp data-start=\"416\" data-end=\"864\"\u003eSmooth and firm in structure, each pot reflects the curved silhouette of the traditional matki design. The clay releases soft aromas of fresh earth and moist topsoil, while delivering a gentler, more forgiving crunch than larger terracotta pieces. Ideal for stash displays, clay collections, or sensory exploration, this set includes four whole or mostly whole mini pots, topped up with broken chips to add texture variety and extra crunch.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"866\" data-end=\"885\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cul data-start=\"886\" data-end=\"1086\"\u003e\n\u003cli data-section-id=\"suafha\" data-start=\"886\" data-end=\"923\"\u003e\n\u003cp data-start=\"888\" data-end=\"923\"\u003eSmooth, firm terracotta structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1c7fnhp\" data-start=\"924\" data-end=\"971\"\u003e\n\u003cp data-start=\"926\" data-end=\"971\"\u003eSofter crunch compared to thicker clay pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5b2kko\" data-start=\"972\" data-end=\"1003\"\u003e\n\u003cp data-start=\"974\" data-end=\"1003\"\u003eClean snap with gentle bite\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"g261px\" data-start=\"1004\" data-end=\"1047\"\u003e\n\u003cp data-start=\"1006\" data-end=\"1047\"\u003eSlightly powdery breakdown when crushed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1e24tod\" data-start=\"1048\" data-end=\"1086\"\u003e\n\u003cp data-start=\"1050\" data-end=\"1086\"\u003eComfortable, easy-to-enjoy texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1088\" data-end=\"1104\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cul data-start=\"1105\" data-end=\"1250\"\u003e\n\u003cli data-section-id=\"i2yfyp\" data-start=\"1105\" data-end=\"1135\"\u003e\n\u003cp data-start=\"1107\" data-end=\"1135\"\u003eFresh natural clay flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ep67tz\" data-start=\"1136\" data-end=\"1159\"\u003e\n\u003cp data-start=\"1138\" data-end=\"1159\"\u003eLight topsoil notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"zs2ze6\" data-start=\"1160\" data-end=\"1185\"\u003e\n\u003cp data-start=\"1162\" data-end=\"1185\"\u003eMild earthy character\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"58xny6\" data-start=\"1186\" data-end=\"1213\"\u003e\n\u003cp data-start=\"1188\" data-end=\"1213\"\u003eSubtle damp-earth aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"17epjge\" data-start=\"1214\" data-end=\"1250\"\u003e\n\u003cp data-start=\"1216\" data-end=\"1250\"\u003eClean, natural terracotta finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1252\" data-end=\"1270\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1271\" data-end=\"1718\"\u003eMini Matki Clay Pots offer a \u003cstrong data-start=\"1300\" data-end=\"1339\"\u003elight, approachable clay experience\u003c\/strong\u003e inspired by traditional Indian earthenware. Their compact size and softer crunch make them enjoyable for snapping, crushing, or displaying in clay stash collections. The mix of whole mini pots and broken chips allows enthusiasts to explore \u003cstrong data-start=\"1580\" data-end=\"1629\"\u003edifferent textures within the same clay style\u003c\/strong\u003e, while the warm terracotta tones and earthy aroma create a grounding sensory experience.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1720\" data-end=\"1735\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1736\" data-end=\"2133\"\u003e\n\u003cli data-section-id=\"1pntzg9\" data-start=\"1736\" data-end=\"1789\"\u003e\n\u003cp data-start=\"1738\" data-end=\"1789\"\u003eHandcrafted miniature matki-style terracotta pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1jffpnb\" data-start=\"1790\" data-end=\"1845\"\u003e\n\u003cp data-start=\"1792\" data-end=\"1845\"\u003eMade from traditional Indian orange terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1edpxfj\" data-start=\"1846\" data-end=\"1894\"\u003e\n\u003cp data-start=\"1848\" data-end=\"1894\"\u003eSmooth structure with mild, forgiving crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1618dni\" data-start=\"1895\" data-end=\"1953\"\u003e\n\u003cp data-start=\"1897\" data-end=\"1953\"\u003eIncludes whole mini pots plus broken chips for variety\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1i1yipk\" data-start=\"1954\" data-end=\"2012\"\u003e\n\u003cp data-start=\"1956\" data-end=\"2012\"\u003eWarm terracotta colour with natural handmade variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"rp7uwk\" data-start=\"2013\" data-end=\"2078\"\u003e\n\u003cp data-start=\"2015\" data-end=\"2078\"\u003eIdeal for stash collections, displays, or sensory exploration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1s0u8m2\" data-start=\"2079\" data-end=\"2133\"\u003e\n\u003cp data-start=\"2081\" data-end=\"2133\"\u003eInspired by traditional Indian earthenware vessels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2135\" data-end=\"2153\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2154\" data-end=\"3237\"\u003e\n\u003cli data-section-id=\"19v8j7n\" data-start=\"2154\" data-end=\"2230\"\u003e\n\u003cp data-start=\"2156\" data-end=\"2230\"\u003e\u003cstrong data-start=\"2156\" data-end=\"2165\"\u003eSize:\u003c\/strong\u003e Approximately 5–7 cm height (size and shape may vary slightly)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ezbpdo\" data-start=\"2231\" data-end=\"2258\"\u003e\n\u003cp data-start=\"2233\" data-end=\"2258\"\u003e\u003cstrong data-start=\"2233\" data-end=\"2244\"\u003eWeight:\u003c\/strong\u003e Up to 250 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"r2lvq9\" data-start=\"2259\" data-end=\"2322\"\u003e\n\u003cp data-start=\"2261\" data-end=\"2322\"\u003e\u003cstrong data-start=\"2261\" data-end=\"2271\"\u003eShape:\u003c\/strong\u003e Small rounded pots with classic matki silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"704c5n\" data-start=\"2323\" data-end=\"2385\"\u003e\n\u003cp data-start=\"2325\" data-end=\"2385\"\u003e\u003cstrong data-start=\"2325\" data-end=\"2336\"\u003eColour:\u003c\/strong\u003e Warm orange tones typical of Indian terracotta\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7pvf07\" data-start=\"2386\" data-end=\"2478\"\u003e\n\u003cp data-start=\"2388\" data-end=\"2478\"\u003e\u003cstrong data-start=\"2388\" data-end=\"2400\"\u003eTexture:\u003c\/strong\u003e Smooth and firm with softer crunch; slightly powdery and gentle on the bite\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hpirkz\" data-start=\"2479\" data-end=\"2537\"\u003e\n\u003cp data-start=\"2481\" data-end=\"2537\"\u003e\u003cstrong data-start=\"2481\" data-end=\"2499\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – mild, clean snap with easy chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14gcuky\" data-start=\"2538\" data-end=\"2621\"\u003e\n\u003cp data-start=\"2540\" data-end=\"2621\"\u003e\u003cstrong data-start=\"2540\" data-end=\"2558\"\u003eTaste Profile:\u003c\/strong\u003e Fresh clay with topsoil notes; mild, earthy, and subtly damp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xnozzj\" data-start=\"2622\" data-end=\"2677\"\u003e\n\u003cp data-start=\"2624\" data-end=\"2677\"\u003e\u003cstrong data-start=\"2624\" data-end=\"2640\"\u003eIngredients:\u003c\/strong\u003e 100% Indian orange terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2678\" data-end=\"2710\"\u003e\n\u003cp data-start=\"2680\" data-end=\"2710\"\u003e\u003cstrong data-start=\"2680\" data-end=\"2702\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jogd5y\" data-start=\"2712\" data-end=\"3237\"\u003e\n\u003cp data-start=\"2714\" data-end=\"3237\"\u003e\u003cstrong data-start=\"2714\" data-end=\"2743\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2743\" data-end=\"2746\"\u003eThe matki has long been a symbol of everyday simplicity in Indian culture, traditionally used to store water and grains thanks to the natural breathability and cooling properties of terracotta. These miniatures preserve that heritage in collectible form. Hand-shaped from locally sourced clay and sun-dried using time-honoured methods, Mini Matkis reflect centuries-old techniques passed down through generations—offering a nostalgic, earthy connection to India’s enduring clay traditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3239\" data-end=\"3242\"\u003e\n\u003cp data-start=\"3244\" data-end=\"3607\"\u003e\u003cem\u003e\u003cstrong data-start=\"3244\" data-end=\"3259\"\u003eDisclaimer:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"3259\" data-end=\"3262\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51761328095559,"sku":"0205080029","price":8.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_dd044000-aeb6-46ca-83b6-6666aa400388.png?v=1750087507"},{"product_id":"large-indian-terracotta-saucers","title":"Large Indian Brown Terracotta Saucers -Earthy Indian Terracotta","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"159\" data-end=\"177\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"179\" data-end=\"776\"\u003e\u003cstrong data-start=\"179\" data-end=\"191\"\u003eTexture:\u003c\/strong\u003e Smooth, firm terracotta with naturally rough rustic edges\u003cbr data-start=\"249\" data-end=\"252\"\u003e\u003cstrong data-start=\"252\" data-end=\"270\"\u003eCrunch Factor:\u003c\/strong\u003e 3–4 – firm, clean snap\u003cbr data-start=\"293\" data-end=\"296\"\u003e\u003cstrong data-start=\"296\" data-end=\"306\"\u003eTaste:\u003c\/strong\u003e Fresh clay with moist topsoil notes and mild mineral warmth\u003cbr data-start=\"366\" data-end=\"369\"\u003e\u003cstrong data-start=\"369\" data-end=\"381\"\u003eSensory:\u003c\/strong\u003e Wide, flat shape offers a tactile, breakable clay experience\u003cbr data-start=\"442\" data-end=\"445\"\u003e\u003cstrong data-start=\"445\" data-end=\"456\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, traditional pottery regions\u003cbr data-start=\"496\" data-end=\"499\"\u003e\u003cstrong data-start=\"499\" data-end=\"508\"\u003eUses:\u003c\/strong\u003e Display pieces, stash holders, or breaking into smaller crunchable shards\u003cbr data-start=\"582\" data-end=\"585\"\u003e\u003cstrong data-start=\"585\" data-end=\"605\"\u003eClay Experience:\u003c\/strong\u003e Best suited for those who enjoy structured, clean terracotta with a grounding, earthy profile; approachable for confident beginners and satisfying for experienced users\u003c\/p\u003e\n\u003chr data-start=\"778\" data-end=\"781\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"783\" data-end=\"805\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"807\" data-end=\"1110\"\u003eLarge Indian Brown Terracotta Saucers are wide, shallow clay discs crafted from traditional mineral-rich Indian terracotta. Inspired by everyday earthenware used across Indian homes, these pieces reflect a long-standing tradition of practical, unglazed pottery shaped for both function and simplicity.\u003c\/p\u003e\n\u003cp data-start=\"1112\" data-end=\"1419\"\u003eEach saucer carries the quiet character of handmade clay – smooth across the surface with gently imperfect edges that reveal its raw, natural origins. The terracotta itself is dense and well-fired, offering a balanced sensory profile that sits comfortably between decorative object and tactile clay piece.\u003c\/p\u003e\n\u003cp data-start=\"1421\" data-end=\"1611\"\u003eRooted in Indian pottery heritage, these saucers bring a warm, rustic presence while delivering a clean, grounded clay experience shaped by natural materials and traditional craftsmanship.\u003c\/p\u003e\n\u003chr data-start=\"1613\" data-end=\"1616\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1618\" data-end=\"1640\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1642\" data-end=\"1869\"\u003eThe structure is firm without being overly hard, giving a satisfying snap when pressure is applied. The smooth face of the saucer contrasts with its slightly rough, natural edges, creating variation in the tactile experience.\u003c\/p\u003e\n\u003cp data-start=\"1871\" data-end=\"2134\"\u003eWhen broken, the clay fractures cleanly into crisp shards, producing a consistent crunch that transitions into a controlled crumble. The breakdown is relatively smooth for terracotta, with minimal grit and a steady progression from solid snap to fine, dry clay.\u003c\/p\u003e\n\u003cp data-start=\"2136\" data-end=\"2264\"\u003eThere’s a reassuring density throughout – not brittle, but stable – making each piece feel substantial in hand and in texture.\u003c\/p\u003e\n\u003chr data-start=\"2266\" data-end=\"2269\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"2271\" data-end=\"2290\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2292\" data-end=\"2540\"\u003eThe flavour profile is clean and naturally earthy, led by notes of fresh clay and moist topsoil. There’s a mild dampness to the taste that softens the dryness typically associated with terracotta, creating a more rounded and approachable profile.\u003c\/p\u003e\n\u003cp data-start=\"2542\" data-end=\"2754\"\u003eSubtle mineral warmth lingers in the background, adding depth without overwhelming the palate. The aroma is gently earthy, reminiscent of damp soil after rain, enhancing the overall grounded sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"2756\" data-end=\"2882\"\u003eAs the clay breaks down, the flavour remains consistent – steady, natural, and quietly rich without sharpness or bitterness.\u003c\/p\u003e\n\u003chr data-start=\"2884\" data-end=\"2887\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2889\" data-end=\"2914\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2916\" data-end=\"3188\"\u003e\u003cstrong data-start=\"2916\" data-end=\"2927\"\u003eWeight:\u003c\/strong\u003e Varies depending on piece\u003cbr data-start=\"2953\" data-end=\"2956\"\u003e\u003cstrong data-start=\"2956\" data-end=\"2966\"\u003eShape:\u003c\/strong\u003e Flat round saucer with shallow dish form\u003cbr data-start=\"3007\" data-end=\"3010\"\u003e\u003cstrong data-start=\"3010\" data-end=\"3021\"\u003eColour:\u003c\/strong\u003e Warm orange-brown with natural terracotta variation\u003cbr data-start=\"3073\" data-end=\"3076\"\u003e\u003cstrong data-start=\"3076\" data-end=\"3092\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Indian Brown Terracotta (No preservatives, additives, or colourings)\u003cbr data-start=\"3155\" data-end=\"3158\"\u003e\u003cstrong data-start=\"3158\" data-end=\"3169\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003c\/p\u003e\n\u003cp data-start=\"3190\" data-end=\"3658\"\u003e\u003cstrong data-start=\"3190\" data-end=\"3219\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"3219\" data-end=\"3222\"\u003eTerracotta has been used across India for centuries in everyday household items, from cooking vessels to serving dishes. Made from locally sourced, mineral-rich clay and traditionally sun-dried or kiln-fired, these pieces reflect a deep-rooted connection to the land. Beyond function, such clay items have long been appreciated for their natural texture and earthy qualities, linking modern sensory use to enduring cultural practices.\u003c\/p\u003e\n\u003chr data-start=\"3660\" data-end=\"3663\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"3665\" data-end=\"3681\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"3683\" data-end=\"3894\"\u003e\u003cmeta charset=\"utf-8\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"75g","offer_id":53008590766407,"sku":"0205080027","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"85g","offer_id":53758081007943,"sku":"02050800272","price":5.09,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53758081040711,"sku":"02050800273","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":53008590799175,"sku":"0205080028","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4a7d78dd-e246-412a-87f7-cd391cec33e5.png?v=1778022583"},{"product_id":"dryfruit-clay","title":"Dryfruit Clay - Bestselling Smoky Indian Roasted clay","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"25\" data-end=\"47\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"48\" data-end=\"452\"\u003eDryfruit Clay Chunks are bold, naturally formed pieces of India’s iconic roasted dryfruit clay, celebrated for their intense crunch and deep smoky-earthy character. Each chunk delivers a firm initial bite that quickly collapses into a fragrant, dusty crumble, releasing layers of roasted earth, subtle sweet mineral notes and the distinctive charcoal-like finish dryfruit clay lovers recognise instantly.\u003c\/p\u003e\n\u003cp data-start=\"454\" data-end=\"922\"\u003eTraditionally roasted to enhance flavour, aroma and crispness, dryfruit clay develops its unmistakable dark colour and smoky profile through this age-old preparation method. The result is a clay that feels both powerful and grounding — rich in aroma, deeply earthy, and satisfyingly crunchy. Whether enjoyed as part of a stash collection, for sensory exploration, or simply to satisfy a strong clay craving, these chunks offer a bold and authentic dryfruit experience.\u003c\/p\u003e\n\u003chr data-start=\"924\" data-end=\"927\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"929\" data-end=\"951\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"952\" data-end=\"1158\"\u003eDryfruit Clay Chunks begin with a firm, crisp bite before rapidly breaking down into a smooth, smoky dust. The crumble is clean and dry, producing a satisfying roasted snap followed by a soft earthy finish.\u003c\/p\u003e\n\u003chr data-start=\"1160\" data-end=\"1163\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1165\" data-end=\"1184\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1185\" data-end=\"1425\"\u003eExpect a layered earthy profile with subtle sweet undertones reminiscent of ripe fruit balanced against roasted clay depth. The aroma is smoky and mineral-rich, finishing with a charcoal-like aftertaste typical of traditional dryfruit clay.\u003c\/p\u003e\n\u003chr data-start=\"1427\" data-end=\"1430\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1432\" data-end=\"1453\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1454\" data-end=\"1773\"\u003eDryfruit clay is renowned within the clay-eating community for its bold personality. The roasting process intensifies both flavour and crunch, creating a clay that feels robust, aromatic and deeply satisfying. Each chunk offers a grounding sensory experience — strong in texture, rich in scent, and unmistakably earthy.\u003c\/p\u003e\n\u003chr data-start=\"1775\" data-end=\"1778\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1780\" data-end=\"1798\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1799\" data-end=\"2009\"\u003e\n\u003cli data-section-id=\"1w269ou\" data-start=\"1799\" data-end=\"1841\"\u003e\n\u003cp data-start=\"1801\" data-end=\"1841\"\u003eAuthentic roasted Indian dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"awe2jy\" data-start=\"1842\" data-end=\"1879\"\u003e\n\u003cp data-start=\"1844\" data-end=\"1879\"\u003eBold smoky-earthy flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1w88gg0\" data-start=\"1880\" data-end=\"1924\"\u003e\n\u003cp data-start=\"1882\" data-end=\"1924\"\u003eStrong crunch with quick crumble texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1c714s2\" data-start=\"1925\" data-end=\"1960\"\u003e\n\u003cp data-start=\"1927\" data-end=\"1960\"\u003eNaturally irregular clay chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"g598vb\" data-start=\"1961\" data-end=\"2009\"\u003e\n\u003cp data-start=\"1963\" data-end=\"2009\"\u003ePopular within pica and geophagy communities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2011\" data-end=\"2014\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"2016\" data-end=\"2037\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2039\" data-end=\"3052\"\u003e\n\u003cli data-section-id=\"hnnj7k\" data-start=\"2039\" data-end=\"2080\"\u003e\n\u003cp data-start=\"2041\" data-end=\"2080\"\u003e\u003cstrong data-start=\"2041\" data-end=\"2050\"\u003eSize:\u003c\/strong\u003e Approximately 2–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"2081\" data-end=\"2122\"\u003e\n\u003cp data-start=\"2083\" data-end=\"2122\"\u003e\u003cstrong data-start=\"2083\" data-end=\"2094\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2123\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2125\" data-end=\"2162\"\u003e\u003cstrong data-start=\"2125\" data-end=\"2135\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"t1votb\" data-start=\"2163\" data-end=\"2211\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2211\"\u003e\u003cstrong data-start=\"2165\" data-end=\"2176\"\u003eColour:\u003c\/strong\u003e Deep black with natural variance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1a2wzia\" data-start=\"2212\" data-end=\"2280\"\u003e\n\u003cp data-start=\"2214\" data-end=\"2280\"\u003e\u003cstrong data-start=\"2214\" data-end=\"2226\"\u003eTexture:\u003c\/strong\u003e Firm bite with soft crumble; smoky, dusty and crisp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"147bgx4\" data-start=\"2281\" data-end=\"2350\"\u003e\n\u003cp data-start=\"2283\" data-end=\"2350\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2301\"\u003eCrunch Factor:\u003c\/strong\u003e Strong roasted crunch with fast-crumble finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vfzsn3\" data-start=\"2351\" data-end=\"2443\"\u003e\n\u003cp data-start=\"2353\" data-end=\"2443\"\u003e\u003cstrong data-start=\"2353\" data-end=\"2371\"\u003eTaste Profile:\u003c\/strong\u003e Sweet-earthy notes with smoky clay depth and charcoal-like aftertaste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d3r86d\" data-start=\"2444\" data-end=\"2491\"\u003e\n\u003cp data-start=\"2446\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2446\" data-end=\"2462\"\u003eIngredients:\u003c\/strong\u003e 100% natural dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2492\" data-end=\"2524\"\u003e\n\u003cp data-start=\"2494\" data-end=\"2524\"\u003e\u003cstrong data-start=\"2494\" data-end=\"2516\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2525\" data-end=\"2549\"\u003e\n\u003cp data-start=\"2527\" data-end=\"2549\"\u003e\u003cstrong data-start=\"2527\" data-end=\"2538\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xf1evr\" data-start=\"2550\" data-end=\"3052\"\u003e\n\u003cp data-start=\"2552\" data-end=\"3052\"\u003e\u003cstrong data-start=\"2552\" data-end=\"2581\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Dryfruit clay has long been appreciated within Indian geophagy traditions, particularly in regions where roasted clays are valued for their grounding aroma and intense earthy flavour. Roasting naturally occurring black clays is a traditional method used to enhance crispness and develop the smoky, slightly sweet character that dryfruit clay is known for. These clays remain especially prized for their strong crunch, aromatic depth and distinctive charcoal-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697480229191,"sku":"03050201122","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52638802411847,"sku":"03050201121","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52638802444615,"sku":"0305020113","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_022cd7d1-4d2a-42b2-88f7-ddbc1f0627b2.png?v=1761675081"},{"product_id":"red-nakumatt-iron-rich-indian-edible-clay","title":"Red Nakumatt Clay - Iron-rich Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt is a natural Indian clay known for its hard, crunchy texture and deeply earthy mineral profile. Sourced from iron-rich regions of India and traditionally roasted to enhance its character, these irregular clay chunks deliver a bold sensory experience with notes of baked topsoil, warm minerals, cement dust, and subtle metallic undertones. Popular among lovers of strong earthy flavours, crunchy clay textures, ASMR experiences, and mineral-rich sensory materials, Red Nakumatt offers a robust, grounding experience that leaves a lasting impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture begins with a resistant crunch before breaking into a dry, crumbly mineral crumble. Its distinctive roasted-earth character and intense mineral depth have made it a favourite within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay preparation traditions, Red Nakumatt is valued for its strength, authenticity, and rich sensory profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard, dry chunks with a crunchy snap and gritty mineral crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep topsoil earthiness, cement minerals, iron-rich notes, subtle asphalt undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, crunch lovers, ASMR sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A powerful roasted-earth clay offering dense crunch, strong mineral character, and a bold traditional profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a muddy, earthy paste while retaining rich mineral flavour\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, warm earth, baked clay, mineral dust, heated stone\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red, rusty brown, and iron-rich earth tones with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt originates from mineral-rich Indian clay deposits traditionally roasted to intensify both texture and flavour. Within Indian geophagy traditions, roasted red clays have long been appreciated for their dense crunch, earthy aroma, and grounding mineral character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53783807328583,"sku":"0305020190","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639036145991,"sku":"0305020190","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52639036178759,"sku":"0305020191","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_296b0183-c6d7-4441-85b1-fb255ef30083.png?v=1778024713"},{"product_id":"mix-hex-clay-treat-grey-black","title":"Mix Hex Clay Treat – Grey\/Black - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"216\" data-end=\"699\"\u003eMix Hex – Grey\/Black is a layered and textured clay treat designed for those who crave bold mineral tones and complex earthy aromas. Each piece is a distinctive 3D hexagon, crafted in moody shades of grey and black, with two contrasting halves: one made from fine Crystal or Red Nakumatt dust and the other from Dryfruit clay. This dual-layered design creates a striking contrast in both appearance and flavour, making Mix Hex as visually captivating as it is satisfying to crunch.\u003c\/p\u003e\n\u003cp data-start=\"701\" data-end=\"1234\"\u003eThese compact treats are very hard and dry, offering a firm, crisp crunch with a clean crumble and absolutely no grit. The texture is dense but softens beautifully as you chew, releasing waves of deep earthy flavour. Expect a cement-like Nakumatt intensity up front, balanced by roasted smokey Dryfruit tones, basement dampness, and that distinctive petrichor note reminiscent of hot rain hitting dusty roads. Full-bodied, mineral-rich, and satisfying, Mix Hex is a bold clay indulgence for collectors who enjoy strong earth vibes.\u003c\/p\u003e\n\u003cp data-start=\"1236\" data-end=\"1278\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1245\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1245\" data-end=\"1248\"\u003eVaries, approximately 1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1280\" data-end=\"1309\"\u003e\u003cstrong data-start=\"1280\" data-end=\"1291\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1291\" data-end=\"1294\"\u003eApprox. 125 g\u003c\/p\u003e\n\u003cp data-start=\"1311\" data-end=\"1345\"\u003e\u003cstrong data-start=\"1311\" data-end=\"1321\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1321\" data-end=\"1324\"\u003eLayered 3D hexagons\u003c\/p\u003e\n\u003cp data-start=\"1347\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1347\" data-end=\"1358\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1358\" data-end=\"1361\"\u003eVaried tones of grey and black\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1476\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1407\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1407\" data-end=\"1410\"\u003eVery hard, compact, and dry with a smooth, dusty finish; no grit\u003c\/p\u003e\n\u003cp data-start=\"1478\" data-end=\"1535\"\u003e\u003cstrong data-start=\"1478\" data-end=\"1496\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1496\" data-end=\"1499\"\u003e3 – Firm with a clean, dry crumble\u003c\/p\u003e\n\u003cp data-start=\"1537\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1537\" data-end=\"1555\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1555\" data-end=\"1558\"\u003eCementy Nakumatt strength with roasted Dryfruit earthiness; dusty, basementy, and full petrichor with damp mineral tones\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1805\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1698\" data-end=\"1701\"\u003eLayered clay treat made from Crystal\/Red Nakumatt dust, Dryfruit clay, and Fully Roasted Nakumatt clay\u003c\/p\u003e\n\u003cp data-start=\"1807\" data-end=\"1839\"\u003e\u003cstrong data-start=\"1807\" data-end=\"1829\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1829\" data-end=\"1832\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1841\" data-end=\"1873\"\u003e\u003cstrong data-start=\"1841\" data-end=\"1852\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1852\" data-end=\"1855\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1875\" data-end=\"2283\"\u003e\u003cstrong data-start=\"1875\" data-end=\"1904\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1904\" data-end=\"1907\"\u003eMix Hex brings together classic Indian clays in an artisanal dual-layered format. The robust mineral character of Nakumatt pairs with the softer roasted notes of Dryfruit clay to create a dynamic flavour profile. This careful layering pays homage to Indian geophagy traditions while offering a modern, tactile, and aromatic chew for enthusiasts seeking depth and complexity.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"3 (approx. 125g)","offer_id":53208783388999,"sku":"0405030304","price":7.49,"currency_code":"GBP","in_stock":false},{"title":"4 (approx. 160g)","offer_id":53208783421767,"sku":"04050303042","price":9.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_96f091c8-2ea7-4749-b2a9-f426b4c048ab.png?v=1758992912"},{"product_id":"red-clay-biscuits","title":"Red Clay Biscuits -  Bestselling deeply earthy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"90\" data-end=\"105\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"107\" data-end=\"803\"\u003e\u003cstrong data-start=\"107\" data-end=\"119\"\u003eTexture:\u003c\/strong\u003e Firm yet crumbly with a cookie-like bite and fine mineral granules\u003cbr data-start=\"186\" data-end=\"189\"\u003e\u003cstrong data-start=\"189\" data-end=\"207\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"218\" data-end=\"221\"\u003e\u003cstrong data-start=\"221\" data-end=\"231\"\u003eTaste:\u003c\/strong\u003e Clay-cement richness layered with dusty petrichor earthiness and red nakumatt notes\u003cbr data-start=\"315\" data-end=\"318\"\u003e\u003cstrong data-start=\"318\" data-end=\"330\"\u003eSensory:\u003c\/strong\u003e Warm soil aroma with a basementy, rain-soaked mineral finish\u003cbr data-start=\"391\" data-end=\"394\"\u003e\u003cstrong data-start=\"394\" data-end=\"405\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, traditional red clay regions\u003cbr data-start=\"446\" data-end=\"449\"\u003e\u003cstrong data-start=\"449\" data-end=\"458\"\u003eUses:\u003c\/strong\u003e Ideal for sensory seekers who enjoy crumbly crunches, earthy finishes, and nostalgic biscuit-style textures\u003cbr data-start=\"566\" data-end=\"569\"\u003e\u003cstrong data-start=\"569\" data-end=\"589\"\u003eClay Experience:\u003c\/strong\u003e Best suited to intermediate and experienced clay enthusiasts who enjoy layered earthy profiles with moderate crunch and a soft melt-down. Grounding, nostalgic, and deeply earthy without being overpoweringly harsh.\u003c\/p\u003e\n\u003chr data-start=\"805\" data-end=\"808\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"810\" data-end=\"829\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"831\" data-end=\"1165\"\u003eThese red clay biscuits are a nostalgic take on traditional clay textures, shaped into rustic cookie-like rounds using natural Indian red clays rather than terracotta. Their rich reddish-brown tones evoke warm soil, baked earth, and classic clay traditions, creating a sensory experience that feels both familiar and deeply grounding.\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1495\"\u003eCrafted with a blend of red clay powder and crystal nakumatt, these biscuits offer a flavour-forward profile with layered mineral depth and subtle roasted undertones. The inclusion of full-roasted, half-roasted, and red nakumatt crumbs adds extra texture variation throughout, giving each bite a more complex crunch and crumble.\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1852\"\u003eThe overall experience leans earthy and atmospheric — reminiscent of dusty basements, damp soil after rainfall, and traditional clay-cement notes softened by a smooth melt. While approachable in texture, the flavour profile carries enough depth to appeal strongly to seasoned geophagy enthusiasts seeking something comforting, crumbly, and richly mineral.\u003c\/p\u003e\n\u003chr data-start=\"1854\" data-end=\"1857\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1859\" data-end=\"1878\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1880\" data-end=\"2158\"\u003eThe texture begins with a satisfying medium crunch that quickly breaks into a soft, crumbly melt. Unlike dense baked clays or hard chunks, these biscuits have a more delicate structure, closer to a dry shortbread or compressed cookie texture with subtle mineral grit throughout.\u003c\/p\u003e\n\u003cp data-start=\"2160\" data-end=\"2414\"\u003eAs you bite through, the surface gives way cleanly before collapsing into fine granules that soften steadily during chewing. Small nakumatt inclusions create intermittent crunch pockets, adding texture variation without becoming overly sharp or abrasive.\u003c\/p\u003e\n\u003cp data-start=\"2416\" data-end=\"2574\"\u003eThe transition from crisp break to dusty melt is smooth and comforting, making these especially enjoyable for slow sensory eating and mindful crunch sessions.\u003c\/p\u003e\n\u003chr data-start=\"2576\" data-end=\"2579\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2581\" data-end=\"2597\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2599\" data-end=\"2935\"\u003eThe flavour profile opens with classic clay-cement notes — dry, mineral-rich, and slightly chalky — before developing into deeper earthy tones reminiscent of rain-soaked soil and cool dusty basements. The red clay base brings warmth and richness, while the crystal and roasted nakumatt elements introduce subtle toasted mineral accents.\u003c\/p\u003e\n\u003cp data-start=\"2937\" data-end=\"3203\"\u003eA gentle petrichor aroma lingers throughout, giving the biscuits a distinctly earthy atmosphere without excessive smokiness. During chewing, the flavour softens into a damp soil-like finish with faint red nakumatt tanginess and lingering dusty dryness on the palate.\u003c\/p\u003e\n\u003cp data-start=\"3205\" data-end=\"3340\"\u003eThe overall balance feels earthy, nostalgic, and grounding, with enough complexity to stay interesting from first crunch to final melt.\u003c\/p\u003e\n\u003chr data-start=\"3342\" data-end=\"3345\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3347\" data-end=\"3369\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3371\" data-end=\"3944\"\u003e\u003cstrong data-start=\"3371\" data-end=\"3382\"\u003eWeight:\u003c\/strong\u003e 2 or 3 biscuits, approximately 70–90g\u003cbr data-start=\"3420\" data-end=\"3423\"\u003e\u003cstrong data-start=\"3423\" data-end=\"3433\"\u003eShape:\u003c\/strong\u003e Flat biscuit-style rounds\u003cbr data-start=\"3459\" data-end=\"3462\"\u003e\u003cstrong data-start=\"3462\" data-end=\"3473\"\u003eColour:\u003c\/strong\u003e Deep reds and warm earthy browns with natural variation\u003cbr data-start=\"3529\" data-end=\"3532\"\u003e\u003cstrong data-start=\"3532\" data-end=\"3548\"\u003eIngredients:\u003c\/strong\u003e Natural red clay powder, crystal nakumatt powder, full-roasted nakumatt crumbs, half-roasted nakumatt crumbs, red nakumatt crumbs\u003cbr data-start=\"3678\" data-end=\"3681\"\u003e\u003cstrong data-start=\"3681\" data-end=\"3692\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3709\" data-end=\"3712\"\u003e\u003cstrong data-start=\"3712\" data-end=\"3741\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s longstanding traditions surrounding natural red earth clays and mineral-rich soil materials historically valued for their grounding sensory qualities and distinctive earthy profiles.\u003c\/p\u003e\n\u003chr data-start=\"3946\" data-end=\"3949\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3951\" data-end=\"3964\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3966\" data-end=\"4349\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51787865456967,"sku":"0405030314","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_44764a21-0f8c-4edb-aacc-7adb4c23b672.png?v=1778028393"},{"product_id":"mexican-terracotta-stash-450g-with-keepsake-compartmented-storage-box","title":"All Latin American Clay Experience Sampler – Stash Box included - Edible terracottas, dirts, barros terrones, and kaolins from across Latin America","description":"\u003ch3 data-end=\"20\" data-start=\"0\" data-section-id=\"1n8lizy\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"385\" data-start=\"22\"\u003eThe Latin American Sampler is a thoughtfully curated collection of authentic Mexican clay pieces, bringing together a diverse mix of textures, shapes, and traditional flavours in one versatile stash. Sourced from multiple respected vendors, including La Sobrina, this selection offers a well-rounded introduction to the depth and character of Mexican  and Colombian clay craftsmanship.\u003c\/p\u003e\n\u003cp data-end=\"481\" data-start=\"387\"\u003eInside, you’ll find any one of a variety of distinctive items (check our entire \u003ca rel=\"noopener\" href=\"https:\/\/www.earthycrunch.co.uk\/collections\/latin-america\" target=\"_blank\"\u003eLatin\u003c\/a\u003e range), each with its own texture and personality:\u003c\/p\u003e\n\u003cp data-end=\"1385\" data-start=\"936\"\u003eEach piece varies in form—from compact chunks and crisp bites to soft, crumbly segments—creating a dynamic and engaging clay experience. Textures range from smooth and firm to lightly dusty and melt-down soft, with occasional crisp snaps throughout. The overall flavour profile stays true to classic Mexican terracotta and kaolin notes: earthy, mineral-rich, with subtle dusty warmth and occasional smoky or creamy undertones depending on the piece.\u003c\/p\u003e\n\u003cp data-end=\"1656\" data-start=\"1387\"\u003ePresented in a durable, reusable plastic stash box, this sampler is designed to keep your collection fresh, organised, and ready to enjoy. Ideal for both seasoned clay enthusiasts and those looking to explore a wide spectrum of Mexican clay textures in one curated set.\u003c\/p\u003e\n\u003chr data-end=\"1661\" data-start=\"1658\"\u003e\n\u003ch3 data-end=\"1683\" data-start=\"1663\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1863\" data-start=\"1685\"\u003eA varied sensory mix ranging from soft, dusty melts to medium-crisp bites. Expect a combination of smooth firmness, crumbly breakdowns, and occasional snappy pieces for contrast.\u003c\/p\u003e\n\u003chr data-end=\"1868\" data-start=\"1865\"\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1870\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"2050\" data-start=\"1889\"\u003eClassic Mexican earthiness with layered profiles—dusty terracotta, mineral-rich kaolin, gentle smokiness, and faint creamy or coconut notes across select pieces.\u003c\/p\u003e\n\u003chr data-end=\"2055\" data-start=\"2052\"\u003e\n\u003ch3 data-end=\"2076\" data-start=\"2057\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2306\" data-start=\"2078\"\u003eThis sampler is all about variety and exploration. Each handful offers something different—whether it’s a soft, melt-in-the-mouth kaolin or a firmer, crunchy terracotta bite—making it perfect for discovering personal favourites.\u003c\/p\u003e\n\u003chr data-end=\"2311\" data-start=\"2308\"\u003e\n\u003ch3 data-end=\"2329\" data-start=\"2313\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2713\" data-start=\"2331\"\u003e\n\u003cli data-end=\"2382\" data-start=\"2331\" data-section-id=\"6v7tc\"\u003e\n\u003cp data-end=\"2382\" data-start=\"2333\"\u003eCurated mix of authentic Mexican clay varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2442\" data-start=\"2383\" data-section-id=\"13e9s6i\"\u003e\n\u003cp data-end=\"2442\" data-start=\"2385\"\u003eIncludes terracotta, barrito, kaolin, and terrón styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2490\" data-start=\"2443\" data-section-id=\"gvhq2e\"\u003e\n\u003cp data-end=\"2490\" data-start=\"2445\"\u003eWide range of textures from soft to crunchy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2553\" data-start=\"2491\" data-section-id=\"1gh232t\"\u003e\n\u003cp data-end=\"2553\" data-start=\"2493\"\u003eSubtle flavour variations including smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2597\" data-start=\"2554\" data-section-id=\"1ss91wa\"\u003e\n\u003cp data-end=\"2597\" data-start=\"2556\"\u003eComes in a reusable, airtight stash box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2652\" data-start=\"2598\" data-section-id=\"puopum\"\u003e\n\u003cp data-end=\"2652\" data-start=\"2600\"\u003eSourced from multiple vendors including La Sobrina\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2713\" data-start=\"2653\" data-section-id=\"8w959u\"\u003e\n\u003cp data-end=\"2713\" data-start=\"2655\"\u003eAvailable in selectable weights to suit your stash needs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2718\" data-start=\"2715\"\u003e\n\u003ch3 data-end=\"2739\" data-start=\"2720\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"3594\" data-start=\"2741\"\u003e\n\u003cli data-end=\"2777\" data-start=\"2741\" data-section-id=\"cjlksr\"\u003e\n\u003cp data-end=\"2777\" data-start=\"2743\"\u003e\u003cstrong data-end=\"2752\" data-start=\"2743\"\u003eSize:\u003c\/strong\u003e Mixed shapes and sizes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2831\" data-start=\"2778\" data-section-id=\"9e6j9e\"\u003e\n\u003cp data-end=\"2831\" data-start=\"2780\"\u003e\u003cstrong data-end=\"2791\" data-start=\"2780\"\u003eWeight:\u003c\/strong\u003e Varies (selectable options available)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2891\" data-start=\"2832\" data-section-id=\"11ni88t\"\u003e\n\u003cp data-end=\"2891\" data-start=\"2834\"\u003e\u003cstrong data-end=\"2844\" data-start=\"2834\"\u003eShape:\u003c\/strong\u003e Varied – chunks, bites, pieces, and crumbles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2957\" data-start=\"2892\" data-section-id=\"tg2q1n\"\u003e\n\u003cp data-end=\"2957\" data-start=\"2894\"\u003e\u003cstrong data-end=\"2905\" data-start=\"2894\"\u003eColour:\u003c\/strong\u003e Natural terracotta tones with lighter kaolin hues\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3020\" data-start=\"2958\" data-section-id=\"1votns4\"\u003e\n\u003cp data-end=\"3020\" data-start=\"2960\"\u003e\u003cstrong data-end=\"2972\" data-start=\"2960\"\u003eTexture:\u003c\/strong\u003e Smooth, firm, dusty, and occasionally crumbly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3073\" data-start=\"3021\" data-section-id=\"1tzp884\"\u003e\n\u003cp data-end=\"3073\" data-start=\"3023\"\u003e\u003cstrong data-end=\"3041\" data-start=\"3023\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – Soft to Medium hardness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3159\" data-start=\"3074\" data-section-id=\"1dh0xu6\"\u003e\n\u003cp data-end=\"3159\" data-start=\"3076\"\u003e\u003cstrong data-end=\"3094\" data-start=\"3076\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, dusty, mineral-rich with subtle smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3227\" data-start=\"3160\" data-section-id=\"1ce54hl\"\u003e\n\u003cp data-end=\"3227\" data-start=\"3162\"\u003e\u003cstrong data-end=\"3178\" data-start=\"3162\"\u003eIngredients:\u003c\/strong\u003e Natural clay (terracotta and kaolin varieties)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3261\" data-start=\"3228\" data-section-id=\"j8kohe\"\u003e\n\u003cp data-end=\"3261\" data-start=\"3230\"\u003e\u003cstrong data-end=\"3252\" data-start=\"3230\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3308\" data-start=\"3262\" data-section-id=\"fk8o3w\"\u003e\n\u003cp data-end=\"3308\" data-start=\"3264\"\u003e\u003cstrong data-end=\"3275\" data-start=\"3264\"\u003eVendor:\u003c\/strong\u003e Various (including La Sobrina)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3594\" data-start=\"3309\" data-section-id=\"24678g\"\u003e\n\u003cp data-end=\"3594\" data-start=\"3311\"\u003e\u003cstrong data-end=\"3340\" data-start=\"3311\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Mexican pottery and clay-eating traditions, this sampler brings together regional favourites—from broken pot shards (pedacería) to kaolin blends and terrón chunks—each reflecting generations of artisanal clay preparation and cultural heritage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3599\" data-start=\"3596\"\u003e\n\u003ch3 data-end=\"3615\" data-start=\"3601\" data-section-id=\"7cj1qd\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"175g","offer_id":53558021652807,"sku":"07041900891","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"400g","offer_id":53558021685575,"sku":"07041900893","price":26.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_c53004c7-1622-43aa-b0fc-1ec3a4cc1909.png?v=1750723394"},{"product_id":"black-candy-cookies","title":"Black Candy Cookies - Smoky Indian clay treats","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"400\" data-start=\"21\"\u003eBlack Candy Cookies are a bold, smoke-rich clay treat crafted from a finely balanced blend of traditional Indian clays, including Dryfruit, Magmitti, and Fully Roasted Nakumatt. Hand-shaped into rustic biscuit forms, each piece showcases a deep black tone with subtle dusty undertones, delivering both visual depth and a flavour profile that leans heavily into roasted intensity.\u003c\/p\u003e\n\u003cp data-end=\"605\" data-start=\"402\"\u003eDesigned for those who favour stronger, smokier clays, Black Candy Cookies bring together multiple roasted elements into one cohesive, full-bodied experience—earthy, grounding, and unapologetically bold.\u003c\/p\u003e\n\u003chr data-end=\"610\" data-start=\"607\"\u003e\n\u003ch2 data-end=\"631\" data-start=\"612\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"871\" data-start=\"633\"\u003eA soft-edged crunch defines these cookies. They begin with a gentle snap before breaking down effortlessly into fine, sandy granules. The texture remains smooth throughout—no grit, no stickiness—finishing clean with a light, powdery melt.\u003c\/p\u003e\n\u003chr data-end=\"876\" data-start=\"873\"\u003e\n\u003ch2 data-end=\"894\" data-start=\"878\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1139\" data-start=\"896\"\u003eDeep, smoky and mineral-rich. Expect bold roasted notes layered with cement-like richness, dark basement tones, and a fresh petrichor lift reminiscent of rain on dry earth. The aroma is distinctly smoke-forward, with a lingering earthy warmth.\u003c\/p\u003e\n\u003chr data-end=\"1144\" data-start=\"1141\"\u003e\n\u003ch2 data-end=\"1164\" data-start=\"1146\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1402\" data-start=\"1166\"\u003eEach cookie delivers a slow, balanced progression—crisp at first bite, then softening into a smooth, dust-like finish. The blend of clays creates a layered experience, ideal for those who appreciate roasted depth without harsh textures.\u003c\/p\u003e\n\u003chr data-end=\"1407\" data-start=\"1404\"\u003e\n\u003ch2 data-end=\"1424\" data-start=\"1409\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1651\" data-start=\"1426\"\u003e\n\u003cli data-end=\"1485\" data-start=\"1426\" data-section-id=\"ppalar\"\u003eBlend of Dryfruit, Magmitti, and Fully Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"1525\" data-start=\"1486\" data-section-id=\"1bqr4eu\"\u003eBold, smoke-forward flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1570\" data-start=\"1526\" data-section-id=\"17nzqjr\"\u003eSoft crunch with smooth, sandy breakdown\u003c\/li\u003e\n\u003cli data-end=\"1599\" data-start=\"1571\" data-section-id=\"ytudtb\"\u003eClean, non-sticky finish\u003c\/li\u003e\n\u003cli data-end=\"1651\" data-start=\"1600\" data-section-id=\"sb9dui\"\u003eClassic biscuit-style shapes with a rustic feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1656\" data-start=\"1653\"\u003e\n\u003ch2 data-end=\"1676\" data-start=\"1658\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2628\" data-start=\"1678\"\u003e\n\u003cli data-end=\"1720\" data-start=\"1678\" data-section-id=\"1m4n7lr\"\u003e\n\u003cstrong data-end=\"1689\" data-start=\"1680\"\u003eSize:\u003c\/strong\u003e Varies, approximately 3–5 cm\u003c\/li\u003e\n\u003cli data-end=\"1761\" data-start=\"1721\" data-section-id=\"ke2hlf\"\u003e\n\u003cstrong data-end=\"1734\" data-start=\"1723\"\u003eWeight:\u003c\/strong\u003e Select options available\u003c\/li\u003e\n\u003cli data-end=\"1826\" data-start=\"1762\" data-section-id=\"wnwjl6\"\u003e\n\u003cstrong data-end=\"1774\" data-start=\"1764\"\u003eShape:\u003c\/strong\u003e Mixed — round, oval, and rectangular cookie forms\u003c\/li\u003e\n\u003cli data-end=\"1875\" data-start=\"1827\" data-section-id=\"1pre90v\"\u003e\n\u003cstrong data-end=\"1840\" data-start=\"1829\"\u003eColour:\u003c\/strong\u003e Deep black with dusty undertones\u003c\/li\u003e\n\u003cli data-end=\"1932\" data-start=\"1876\" data-section-id=\"zkans3\"\u003e\n\u003cstrong data-end=\"1890\" data-start=\"1878\"\u003eTexture:\u003c\/strong\u003e Soft crunch with fine, crumbly granules\u003c\/li\u003e\n\u003cli data-end=\"1994\" data-start=\"1933\" data-section-id=\"hycx18\"\u003e\n\u003cstrong data-end=\"1953\" data-start=\"1935\"\u003eCrunch factor:\u003c\/strong\u003e 3 – gentle crunch with a smooth finish\u003c\/li\u003e\n\u003cli data-end=\"2071\" data-start=\"1995\" data-section-id=\"fti85g\"\u003e\n\u003cstrong data-end=\"2015\" data-start=\"1997\"\u003eTaste profile:\u003c\/strong\u003e Smoky, cement-like, earthy, petrichor, basement tones\u003c\/li\u003e\n\u003cli data-end=\"2167\" data-start=\"2072\" data-section-id=\"1eijhzw\"\u003e\n\u003cstrong data-end=\"2090\" data-start=\"2074\"\u003eIngredients:\u003c\/strong\u003e Finely ground blend of Dryfruit clay, Magmitti, and Fully Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"2200\" data-start=\"2168\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"2192\" data-start=\"2170\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2268\" data-start=\"2201\" data-section-id=\"xdximq\"\u003e\n\u003cstrong data-end=\"2214\" data-start=\"2203\"\u003eVendor:\u003c\/strong\u003e Hari (standard sizes), Clays All Around (300g size)\u003c\/li\u003e\n\u003cli data-end=\"2628\" data-start=\"2269\" data-section-id=\"xjrx3c\"\u003e\n\u003cstrong data-end=\"2300\" data-start=\"2271\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s rich tradition of roasted and smoked clays, Black Candy Cookies combine the bold crunch of Fully Roasted Nakumatt with the earthy softness of Magmitti and the signature smoky depth of Dryfruit clay. This blend delivers a modern take on classic clay biscuits, offering a refined yet intense sensory experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2633\" data-start=\"2630\"\u003e\n\u003ch2 data-end=\"2648\" data-start=\"2635\" data-section-id=\"by138m\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2995\" data-start=\"2650\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 cookie (70g) - Hari","offer_id":53572014735687,"sku":"04050602611","price":4.19,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (up to 95g) - Hari","offer_id":53073233248583,"sku":"0405060261","price":5.69,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (100g) - Hari","offer_id":53572022731079,"sku":"04050602612","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (110g) - Hari","offer_id":53572014768455,"sku":"040506026113","price":6.59,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (115g) - Hari","offer_id":53572014801223,"sku":"04050602614","price":6.89,"currency_code":"GBP","in_stock":false},{"title":"9 cookies (up to 300g) - CAA","offer_id":53073233215815,"sku":"0405030292","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_fcac28a0-03fa-49b5-9e9c-c12144e3b63f.png?v=1775480071"},{"product_id":"all-indian-clay-experience-sampler-box","title":"All Indian Clay Experience Sampler – Mixed Indian Edible Clay Collection, Stash Box included","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"85\" data-end=\"99\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"101\" data-end=\"749\"\u003eThe All Indian Clay Experience Sampler is a curated Indian clay collection known for its diverse textures, smoky mineral flavours, and full-spectrum sensory experience. This limited-edition sampler brings together a wide variety of natural Indian clays sourced from respected vendors including Clays All Around, Rose Clay, AJ Premium Clays, Hari, and Lavi. Featuring an assortment of balls, cookies, sticks, slabs, layered pieces, and pottery-style treats, this collection delivers a satisfying sensory experience with notes of roasted earth, charcoal minerals, petrichor, baked terracotta, nutty clay, petrol undertones, and soft floral sweetness.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1277\"\u003eDesigned especially for lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials, this sampler offers everything from dense smoky crunches to soft creamy melts in one organised stash box. The textures range from crisp and snappy to crumbly, layered, silky, and sandy, creating a complete exploration of India’s traditional clay styles and sensory profiles. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1277\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe larger Boxes usually include:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Punjabi Ki Mitti\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Slate Pencils\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Dryfruit Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Half Roasted Nakumatt Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Red Nakumatt Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- One of our Indian roasted butter clays (Red, Grey, Yellow)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Indian Clay Treats of varying flavours (Smoky, Cementy, Iron-Rich, Earthy, Mineral-Rich, Creamy\/Chalky)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1279\" data-end=\"1294\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1296\" data-end=\"2078\"\u003e\u003cstrong data-start=\"1296\" data-end=\"1308\"\u003eTexture:\u003c\/strong\u003e Mixed crunchy, crumbly, layered, dense, and creamy clay textures\u003cbr data-start=\"1373\" data-end=\"1376\"\u003e\u003cstrong data-start=\"1376\" data-end=\"1386\"\u003eTaste:\u003c\/strong\u003e Smoky roasted minerals, baked earth, petrichor, charcoal clay, and nutty terracotta notes\u003cbr data-start=\"1476\" data-end=\"1479\"\u003e\u003cstrong data-start=\"1479\" data-end=\"1497\"\u003eCrunch factor:\u003c\/strong\u003e 2–4 – Medium\/Soft to Hard\/Medium\u003cbr data-start=\"1530\" data-end=\"1533\"\u003e\u003cstrong data-start=\"1533\" data-end=\"1544\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1555\" data-end=\"1558\"\u003e\u003cstrong data-start=\"1558\" data-end=\"1571\"\u003eBest for:\u003c\/strong\u003e Beginners, collectors, ASMR lovers, texture explorers, sensory variety seekers\u003cbr data-start=\"1650\" data-end=\"1653\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1673\"\u003eClay experience:\u003c\/strong\u003e A complete Indian clay journey featuring multiple textures, crunch styles, and earthy flavour profiles in one curated stash collection.\u003cbr data-start=\"1809\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1812\" data-end=\"1827\"\u003eASMR level:\u003c\/strong\u003e Dense snap, dusty crack, and soft crumble variety\u003cbr data-start=\"1877\" data-end=\"1880\"\u003e\u003cstrong data-start=\"1880\" data-end=\"1902\"\u003eHydration texture:\u003c\/strong\u003e Varies from creamy melts to sandy mineral pastes depending on the clay type\u003cbr data-start=\"1978\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1981\" data-end=\"1997\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, charcoal smoke, rain-soaked soil, terracotta dust, nutty minerals\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"2080\" data-end=\"2098\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"2100\" data-end=\"3035\"\u003e\u003cstrong data-start=\"2100\" data-end=\"2111\"\u003eWeight:\u003c\/strong\u003e Selectable options; full sampler includes up to 12 items\u003cbr data-start=\"2168\" data-end=\"2171\"\u003e\u003cstrong data-start=\"2171\" data-end=\"2181\"\u003eShape:\u003c\/strong\u003e Balls, cookies, sticks, layered pieces, pots, and slabs\u003cbr data-start=\"2237\" data-end=\"2240\"\u003e\u003cstrong data-start=\"2240\" data-end=\"2251\"\u003eColour:\u003c\/strong\u003e Charcoal black, iron-rich red, terracotta orange, soft pink, mineral beige, slate grey, and layered rainbow tones\u003cbr data-start=\"2365\" data-end=\"2368\"\u003e\u003cstrong data-start=\"2368\" data-end=\"2384\"\u003eIngredients:\u003c\/strong\u003e Natural Indian clays including Black Nakumatt, Red Nakumatt, Multani, Rose Clay, and slate-based blends (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2542\" data-end=\"2545\"\u003e\u003cstrong data-start=\"2545\" data-end=\"2556\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"2573\" data-end=\"2576\"\u003e\u003cstrong data-start=\"2576\" data-end=\"2605\"\u003eTraditional clay origins:\u003c\/strong\u003e This sampler represents the diversity of India’s traditional clay and geophagia culture, featuring roasted smoky clays, mineral-rich Nakumatt varieties, creamy Multani textures, floral Rose Clay blends, and layered sensory treats from multiple regional traditions.\u003cbr data-start=\"2870\" data-end=\"2873\"\u003e\u003cstrong data-start=\"2873\" data-end=\"2889\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003cbr data-start=\"2906\" data-end=\"2909\"\u003e\u003cstrong data-start=\"2909\" data-end=\"2921\"\u003eStorage:\u003c\/strong\u003e Comes in a durable reusable compartmented stash box designed to keep clays organised, crisp, and easy to revisit.\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3037\" data-end=\"3050\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3052\" data-end=\"3435\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":51943153729863,"sku":"0705150075","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"400g (12 Clay Items)","offer_id":51943153697095,"sku":"0705150076","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_923a2fac-c4cf-4c4d-b871-4e8fdf1047e1.png?v=1751911194"},{"product_id":"dusty-pops-indian-edible-clay-treats","title":"Dusty Pops – Chalky Indian Edible Clay Pops","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"56\" data-end=\"70\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"72\" data-end=\"947\"\u003eDusty Pops are a natural Indian clay blend known for their light airy crunch and clean chalky mineral profile. These small rectangular pop-style treats deliver a satisfying sensory experience with notes of fresh white chalk, soft petrichor, dry mineral dust, and gentle rain-soaked earthiness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a delicate powdery crumble with a distinctive clean earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian earth-clay blending methods, these pops are valued for their grounding texture, authentic dusty crunch, and playful sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"949\" data-end=\"964\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"966\" data-end=\"1561\"\u003e\u003cstrong data-start=\"966\" data-end=\"978\"\u003eTexture:\u003c\/strong\u003e Light brittle snap with airy chalky crumble\u003cbr data-start=\"1022\" data-end=\"1025\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1035\"\u003eTaste:\u003c\/strong\u003e Fresh white chalk minerals with soft petrichor and dry earthy notes\u003cbr data-start=\"1103\" data-end=\"1106\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1124\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"1140\" data-end=\"1143\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1154\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1165\" data-end=\"1168\"\u003e\u003cstrong data-start=\"1168\" data-end=\"1181\"\u003eBest for:\u003c\/strong\u003e Beginners, collectors, ASMR lovers, soft crunch fans\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1257\"\u003eClay experience:\u003c\/strong\u003e A playful bite-sized clay with delicate snap-pop crunches that quickly melt into a fine dusty crumble.\u003cbr data-start=\"1360\" data-end=\"1363\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1378\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1391\" data-end=\"1394\"\u003e\u003cstrong data-start=\"1394\" data-end=\"1416\"\u003eHydration texture:\u003c\/strong\u003e Softens into a smooth powdery paste with light mineral creaminess\u003cbr data-start=\"1482\" data-end=\"1485\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1501\"\u003eAroma notes:\u003c\/strong\u003e Chalk dust, soft rain-on-soil, mineral air, dry white earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1563\" data-end=\"1581\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1583\" data-end=\"2144\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1594\"\u003eWeight:\u003c\/strong\u003e Approximately 130–150g per pack\u003cbr data-start=\"1626\" data-end=\"1629\"\u003e\u003cstrong data-start=\"1629\" data-end=\"1639\"\u003eShape:\u003c\/strong\u003e Small rectangular pop shapes\u003cbr data-start=\"1668\" data-end=\"1671\"\u003e\u003cstrong data-start=\"1671\" data-end=\"1682\"\u003eColour:\u003c\/strong\u003e Muted grey with pale dusty white coating\u003cbr data-start=\"1723\" data-end=\"1726\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1742\"\u003eIngredients:\u003c\/strong\u003e Blend of White Slate Powder and Dryfruit Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1849\" data-end=\"1852\"\u003e\u003cstrong data-start=\"1852\" data-end=\"1863\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"1880\" data-end=\"1883\"\u003e\u003cstrong data-start=\"1883\" data-end=\"1912\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian earth-clay blends combining mineral-rich slate powders with natural clay crumbs to create airy textures and soft chalky crunches valued within geophagia traditions.\u003cbr data-start=\"2108\" data-end=\"2111\"\u003e\u003cstrong data-start=\"2111\" data-end=\"2127\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2146\" data-end=\"2159\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2161\" data-end=\"2544\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51887931982151,"sku":"0405030301","price":8.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b5e5f05f-13bd-4b15-abf3-42f58cbba5ff.png?v=1754354867"},{"product_id":"xl-kolkota-clay-pot-chips","title":"Soft Kolkota Clay Pot Chips - Terracotta Clay Pots for Pica\/ Geophagia","description":"\u003cp data-end=\"458\" data-start=\"23\"\u003eOur Indian Kolkata Clay Pot Chips are made from premium terracotta clay sourced from Kolkota, India, known for its softer, more chewable texture. Originally intended to be full clay pots, these pieces arrived broken — but that’s a bonus for those who love chunky, snackable chips. These large, rustic shards (ranging from 5–15 cm) are easier to chew than traditional terracotta, with a satisfying firm-yet-giving crunch.\u003c\/p\u003e\n\u003cp data-end=\"758\" data-start=\"460\"\u003eThe flavour is mild and grounding, with the gentle notes of moist soil and baked red earth. There's no grit, no stickiness — just a smooth, earthy taste that finishes clean. If you’re a fan of softer terracotta with that signature Indian clay aroma, these broken beauties are an unexpected delight.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"828\" data-start=\"765\"\u003e\n\u003cstrong data-end=\"774\" data-start=\"765\"\u003eSize: \u003c\/strong\u003eEach piece varies, approximately 5–12 cm in length\u003c\/li\u003e\n\u003cli data-end=\"850\" data-start=\"830\"\u003e\n\u003cstrong data-end=\"841\" data-start=\"830\"\u003eWeight: \u003c\/strong\u003eApprox. 250g\u003c\/li\u003e\n\u003cli data-end=\"925\" data-start=\"852\"\u003e\n\u003cstrong data-end=\"862\" data-start=\"852\"\u003eShape: \u003c\/strong\u003eExtra-large broken chips from traditional Indian clay pots\u003c\/li\u003e\n\u003cli data-end=\"999\" data-start=\"927\"\u003e\n\u003cstrong data-end=\"938\" data-start=\"927\"\u003eColour: \u003c\/strong\u003eWarm terracotta orange with natural red-brown undertones\u003c\/li\u003e\n\u003cli data-end=\"1088\" data-start=\"1001\"\u003e\n\u003cstrong data-end=\"1013\" data-start=\"1001\"\u003eTexture: \u003c\/strong\u003eFirm but forgiving; a softer, more chewable take on classic terracotta\u003c\/li\u003e\n\u003cli data-end=\"1148\" data-start=\"1090\"\u003e\n\u003cstrong data-end=\"1108\" data-start=\"1090\"\u003eCrunch Factor: \u003c\/strong\u003e3 – Softer crunch, with gentle give\u003c\/li\u003e\n\u003cli data-end=\"1239\" data-start=\"1150\"\u003e\n\u003cstrong data-end=\"1168\" data-start=\"1150\"\u003eTaste Profile: \u003c\/strong\u003eMild, smooth clay with a moist soil whisper; no grit, clean finish\u003c\/li\u003e\n\u003cli data-end=\"1289\" data-start=\"1241\"\u003e\n\u003cstrong data-end=\"1257\" data-start=\"1241\"\u003eIngredients: \u003c\/strong\u003e100% Indian Kolkota Terracotta Clay (Softer than other Indian Terracottas)\u003c\/li\u003e\n\u003cli data-end=\"1323\" data-start=\"1291\"\u003e\n\u003cstrong data-end=\"1313\" data-start=\"1291\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1660\" data-start=\"1325\"\u003e\n\u003cstrong data-end=\"1354\" data-start=\"1325\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1357\" data-start=\"1354\"\u003eSourced from Kolkata, these chips are made using time-honoured terracotta methods, sun-dried and naturally cured. Though originally crafted as full pots, their journey turned them into bold, rustic chips — a softer option for clay lovers seeking size, taste, and chew in every bite.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"XL\/ Large","offer_id":51958577496391,"sku":"0205030033","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Chips and Crumbs","offer_id":51958577529159,"sku":"0205030032","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_4436bfc4-a89c-4a7f-83a3-eb7dfe001b5d.png?v=1751934972"},{"product_id":"mix-hex-rn-df-260g","title":"Mix Hex – RN\/DF - Smoky Metallic Indian Clay treats (Coming Soon, end of April 2026)","description":"\u003cp data-start=\"153\" data-end=\"526\"\u003eMix Hex – RN\/DF is a bold, layered clay treat that unites two cult favourites: Red Nakumatt and Dryfruit clay. Each piece is pressed into compact hexagons, squares, or puck-like shapes, with two distinct halves — one crafted from pure powdered Red Nakumatt and the other from Dryfruit clay. This dual composition creates a striking contrast in colour, texture, and taste.\u003c\/p\u003e\n\u003cp data-start=\"528\" data-end=\"1064\"\u003eThe crunch is firm but not overwhelming, with a soft, dusty crumble that melts away cleanly without grit. Flavour opens with roasted smokiness from the Dryfruit layer, followed by the cementy, metallic, and basement-earthy tones of Red Nakumatt. Damp soil notes and a subtle gasoline-like finish round out the experience, leaving behind that unmistakable aroma of rain hitting sunbaked roads. Soft yet hard, rich yet clean, Mix Hex – RN\/DF is a layered indulgence for crunchers who crave bold textures and strong, earthy satisfaction.\u003c\/p\u003e\n\u003cp data-start=\"1066\" data-end=\"1113\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1075\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1075\" data-end=\"1078\"\u003ePieces vary, approximately 1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1115\" data-end=\"1144\"\u003e\u003cstrong data-start=\"1115\" data-end=\"1126\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1126\" data-end=\"1129\"\u003e3 Pieces (Up to 140g)\u003c\/p\u003e\n\u003cp data-start=\"1146\" data-end=\"1194\"\u003e\u003cstrong data-start=\"1146\" data-end=\"1156\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003eHexagons, squares, or round pucks\u003c\/p\u003e\n\u003cp data-start=\"1196\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1196\" data-end=\"1207\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1207\" data-end=\"1210\"\u003eDeep reds, blackish-brown\/grey, and muted earth tones\u003c\/p\u003e\n\u003cp data-start=\"1267\" data-end=\"1344\"\u003e\u003cstrong data-start=\"1267\" data-end=\"1279\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1279\" data-end=\"1282\"\u003eSoft but hard; powdery crunch with layered firmness; no grit\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1431\"\u003e\u003cstrong data-start=\"1346\" data-end=\"1364\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1364\" data-end=\"1367\"\u003e3 – Firm but not too intense; slightly dusty and melts on bite\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1451\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1451\" data-end=\"1454\"\u003eRoasted smokiness, basement-earthy depth, cementy and metallic notes, damp soil tones, with a faint gasoline-like finish\u003c\/p\u003e\n\u003cp data-start=\"1578\" data-end=\"1649\"\u003e\u003cstrong data-start=\"1578\" data-end=\"1594\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1594\" data-end=\"1597\"\u003ePowdered Red Nakumatt clay, Powdered Dryfruit clay\u003c\/p\u003e\n\u003cp data-start=\"1651\" data-end=\"1683\"\u003e\u003cstrong data-start=\"1651\" data-end=\"1673\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1673\" data-end=\"1676\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1685\" data-end=\"1717\"\u003e\u003cstrong data-start=\"1685\" data-end=\"1696\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1696\" data-end=\"1699\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1719\" data-end=\"2099\"\u003e\u003cstrong data-start=\"1719\" data-end=\"1748\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1748\" data-end=\"1751\"\u003eMix Hex – RN\/DF draws on the heritage of Indian smoked clays and sun-dried red earths. By layering Dryfruit’s roasted richness with the mineral-heavy intensity of Red Nakumatt, these handcrafted pieces deliver a dual flavour experience that pays homage to traditional geophagy practices while offering modern clay enthusiasts a bold, earthy chew.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51888968466759,"sku":"050188","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4963bb06-edcd-4c21-aa3e-066774e516a4.png?v=1758993152"},{"product_id":"mixed-clay-cookies","title":"Mixed Clay Cookies - Bestselling earthy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"97\" data-end=\"112\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"114\" data-end=\"795\"\u003e\u003cstrong data-start=\"114\" data-end=\"126\"\u003eTexture:\u003c\/strong\u003e Crumbly cookie-style exterior with a medium crunch that softens into smooth, chewy clay crumbs\u003cbr data-start=\"221\" data-end=\"224\"\u003e\u003cstrong data-start=\"224\" data-end=\"242\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"253\" data-end=\"256\"\u003e\u003cstrong data-start=\"256\" data-end=\"266\"\u003eTaste:\u003c\/strong\u003e Cementy earthy base layered with red soil tones, damp basement earthiness, and fresh petrichor notes\u003cbr data-start=\"367\" data-end=\"370\"\u003e\u003cstrong data-start=\"370\" data-end=\"382\"\u003eSensory:\u003c\/strong\u003e Clean mineral finish with subtle slate lift and a balanced, non-gritty mouthfeel\u003cbr data-start=\"463\" data-end=\"466\"\u003e\u003cstrong data-start=\"466\" data-end=\"477\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"488\" data-end=\"491\"\u003e\u003cstrong data-start=\"491\" data-end=\"500\"\u003eUses:\u003c\/strong\u003e Ideal for collectors who enjoy varied textures, layered flavour profiles, and biscuit-style clay experiences\u003cbr data-start=\"609\" data-end=\"612\"\u003e\u003cstrong data-start=\"612\" data-end=\"632\"\u003eClay Experience:\u003c\/strong\u003e Suited for intermediate enthusiasts who enjoy complexity without harsh grit. Balanced, layered, and engaging with a satisfying mix of crunch and smooth breakdown.\u003c\/p\u003e\n\u003chr data-start=\"797\" data-end=\"800\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"802\" data-end=\"821\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"823\" data-end=\"1138\"\u003eMixed Clay Cookies are a bold, playful take on biscuit-style clay, designed for those who enjoy variety in both texture and flavour. Each cookie is crafted from a blend of Red Khadi and Crystal Nakumatt powders, combined with assorted clay and slate crumbs to create a visually striking and sensory-rich experience.\u003c\/p\u003e\n\u003cp data-start=\"1140\" data-end=\"1395\"\u003eShaped into rustic biscuit forms, these pieces offer a multi-layered profile that shifts with every bite. The combination of clays brings together warmth, depth, and mineral clarity, resulting in a balanced experience that feels both grounded and dynamic.\u003c\/p\u003e\n\u003cp data-start=\"1397\" data-end=\"1721\"\u003eThe flavour journey moves from cementy earth foundations into richer red soil tones, followed by damp basement-like undertones and the clean freshness of rain-soaked earth. Slate elements lift the profile, ensuring a refined mineral finish that keeps the overall experience smooth and controlled rather than heavy or gritty.\u003c\/p\u003e\n\u003chr data-start=\"1723\" data-end=\"1726\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1728\" data-end=\"1747\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1749\" data-end=\"1972\"\u003eThe texture begins with a medium, satisfying crunch as the biscuit-like exterior breaks under pressure. This initial bite is firm but not hard, offering a controlled snap that quickly transitions into softer clay fragments.\u003c\/p\u003e\n\u003cp data-start=\"1974\" data-end=\"2243\"\u003eAs chewing continues, the structure softens into chewy, pliable crumbs that maintain body without becoming coarse. The inclusion of slate and blended clay powders ensures a smooth breakdown, preventing any harsh grit while still preserving a natural, earthy resistance.\u003c\/p\u003e\n\u003cp data-start=\"2245\" data-end=\"2385\"\u003eThe result is a layered textural progression — crisp bite, crumbly middle, and a clean, soft finish that feels structured yet easy to enjoy.\u003c\/p\u003e\n\u003chr data-start=\"2387\" data-end=\"2390\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2392\" data-end=\"2408\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2410\" data-end=\"2658\"\u003eThe flavour opens with a cementy, mineral-rich base that immediately establishes depth. This is followed by red earth warmth, evoking dry soil and clay-rich landscapes, before shifting into darker, damp basement tones that add atmospheric richness.\u003c\/p\u003e\n\u003cp data-start=\"2660\" data-end=\"2881\"\u003eMidway through, subtle slate notes introduce a cooler mineral edge, balancing the warmth of the red clay components. The finish is rounded with fresh petrichor, leaving a clean, rain-washed earth impression on the palate.\u003c\/p\u003e\n\u003cp data-start=\"2883\" data-end=\"3031\"\u003eThe aroma is layered and grounded, combining dry clay dust, wet soil freshness, and soft mineral undertones for a full, evolving sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"3033\" data-end=\"3036\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3038\" data-end=\"3060\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3062\" data-end=\"3748\"\u003e\u003cstrong data-start=\"3062\" data-end=\"3073\"\u003eWeight:\u003c\/strong\u003e 2 cookies per pack (approx. 95–130g total)\u003cbr data-start=\"3116\" data-end=\"3119\"\u003e\u003cstrong data-start=\"3119\" data-end=\"3129\"\u003eShape:\u003c\/strong\u003e Rustic cookie\/biscuit-style pieces\u003cbr data-start=\"3164\" data-end=\"3167\"\u003e\u003cstrong data-start=\"3167\" data-end=\"3178\"\u003eColour:\u003c\/strong\u003e Varied earthy tones including greys, reds, browns, and natural clay shades\u003cbr data-start=\"3253\" data-end=\"3256\"\u003e\u003cstrong data-start=\"3256\" data-end=\"3272\"\u003eIngredients:\u003c\/strong\u003e Red Khadi powder, Crystal Nakumatt powder, assorted clay crumbs, slate crumbs\u003cbr data-start=\"3350\" data-end=\"3353\"\u003e\u003cstrong data-start=\"3353\" data-end=\"3364\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"3381\" data-end=\"3384\"\u003e\u003cstrong data-start=\"3384\" data-end=\"3413\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s diverse regional clay traditions, this blend showcases the versatility of natural earth materials such as Nakumatt and slate-infused clays. It reflects a modern interpretation of geophagy heritage, combining roasted and raw mineral clays into a balanced biscuit-style format that highlights both texture and depth.\u003c\/p\u003e\n\u003chr data-start=\"3750\" data-end=\"3753\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3755\" data-end=\"3768\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3770\" data-end=\"4153\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53895684522311,"sku":"04050303081","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"100g Broken Cookies","offer_id":53895684555079,"sku":"04050303082","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_549bdda0-bc92-4e0b-b4a7-3c952a13df91.png?v=1778028426"},{"product_id":"mixed-nakumatt-coins-75g","title":"Mixed Nakumatt Coins (75g) - Edible clay treats for Pica","description":"\u003cp data-start=\"139\" data-end=\"782\"\u003eMixed Nakumatt Coins are compact, coin-shaped treats crafted from a premium blend of Indian Nakumatt and grey clays. Each piece is small but mighty, offering a firm crunch that softens into a smooth, powdery finish with no crumbs. Compared to our Mixed Clay Cookies, these coins are more refined and crumb-free, delivering a cleaner chew while still packing that unmistakable Nakumatt flavour. Expect a deeply earthy taste layered with cement-like tones, mineral-rich dustiness, and the fresh, damp aroma of wet concrete after rain. A discreet and tidy treat for clay lovers who enjoy robust flavour without the mess.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"822\"\u003e\u003cstrong data-start=\"784\" data-end=\"793\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"793\" data-end=\"796\"\u003eEach coin approx. 1–2 cm\u003c\/p\u003e\n\u003cp data-start=\"824\" data-end=\"852\"\u003e\u003cstrong data-start=\"824\" data-end=\"835\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"835\" data-end=\"838\"\u003eApprox. 75 g\u003c\/p\u003e\n\u003cp data-start=\"854\" data-end=\"891\"\u003e\u003cstrong data-start=\"854\" data-end=\"864\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"864\" data-end=\"867\"\u003eSmall round coin discs\u003c\/p\u003e\n\u003cp data-start=\"893\" data-end=\"947\"\u003e\u003cstrong data-start=\"893\" data-end=\"904\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"904\" data-end=\"907\"\u003ePinky-taupe with muted grey clay tones\u003c\/p\u003e\n\u003cp data-start=\"949\" data-end=\"1035\"\u003e\u003cstrong data-start=\"949\" data-end=\"961\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"961\" data-end=\"964\"\u003eFirm and compact with a clean break; smooth powdery finish, no crumbs\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1055\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1055\" data-end=\"1058\"\u003e3 – Solid crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1249\"\u003e\u003cstrong data-start=\"1104\" data-end=\"1122\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1122\" data-end=\"1125\"\u003eCementy and mineral-dusty with earthy topsoil depth, basement dampness, and subtle fresh-rain tones; mild grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1251\" data-end=\"1369\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1267\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1267\" data-end=\"1270\"\u003eCrystal, Fully Roasted, Half Roasted, and Red Nakumatt clays with a pinch of Red Khadi for colour\u003c\/p\u003e\n\u003cp data-start=\"1371\" data-end=\"1403\"\u003e\u003cstrong data-start=\"1371\" data-end=\"1393\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1393\" data-end=\"1396\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1405\" data-end=\"1437\"\u003e\u003cstrong data-start=\"1405\" data-end=\"1416\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1416\" data-end=\"1419\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1439\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1439\" data-end=\"1468\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1468\" data-end=\"1471\"\u003eMixed Nakumatt Coins highlight the mineral intensity of India’s Nakumatt clays, balanced with grey and khadi varieties to create a flavourful, earthy profile. Their compact size and smooth finish echo the refined side of geophagy traditions, making them an easy yet satisfying everyday clay snack.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890750849351,"sku":"050211","price":3.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_49113424-1883-49f1-a814-5e75d34c00f0.png?v=1754916966"},{"product_id":"pink-laddoo-balls-75g","title":"Pink Ladoo Balls  - Earthy Indian clay treats","description":"\u003cp data-start=\"23\" data-end=\"670\"\u003ePink Laddoo Balls are soft-crunch shaped into charming round balls and tinted with a natural pink hue. These treats offer a fresh, earthy experience with a delicate floral-berry aroma layered over a classic red dirt flavour. Made in the traditional \"laddoo\" style from fine Indian clays, they deliver a medium-hard bite that crumbles into a powdery, sand-like texture—gentle on the teeth, but full of flavour. Think soft crunches that melt with chewable grit, zero stickiness, and a clean, red Nakumatt-inspired finish. A unique and beautifully balanced treat for fans of subtly sweet, floral-forward earthiness.\u003c\/p\u003e\n\u003cp data-start=\"677\" data-end=\"722\"\u003e\u003cstrong data-start=\"677\" data-end=\"686\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"686\" data-end=\"689\"\u003eVaries, approximately 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"724\" data-end=\"741\"\u003e\u003cstrong data-start=\"724\" data-end=\"735\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"735\" data-end=\"738\"\u003e6 balls, approx. 130-140g\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"780\"\u003e\u003cstrong data-start=\"743\" data-end=\"753\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"753\" data-end=\"756\"\u003eRound balls\u003c\/p\u003e\n\u003cp data-start=\"782\" data-end=\"813\"\u003e\u003cstrong data-start=\"782\" data-end=\"793\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"793\" data-end=\"796\"\u003eNatural soft pink\u003c\/p\u003e\n\u003cp data-start=\"815\" data-end=\"889\"\u003e\u003cstrong data-start=\"815\" data-end=\"827\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"827\" data-end=\"830\"\u003eFirm exterior with a soft crumble inside; fine sandy finish\u003c\/p\u003e\n\u003cp data-start=\"891\" data-end=\"950\"\u003e\u003cstrong data-start=\"891\" data-end=\"909\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"909\" data-end=\"912\"\u003e3 – Soft crunch with melt-away texture\u003c\/p\u003e\n\u003cp data-start=\"952\" data-end=\"1080\"\u003e\u003cstrong data-start=\"952\" data-end=\"970\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"970\" data-end=\"973\"\u003eFloral-berry clay aroma, red dirt base, fresh and clean with earthy depth; slight chewable grit, not sticky\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1156\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1098\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1098\" data-end=\"1101\"\u003ePink clay blend of Pink and Red Nakumatt as well as Red slate (shale stone)\u003c\/p\u003e\n\u003cp data-start=\"1158\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1158\" data-end=\"1180\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1180\" data-end=\"1183\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1190\" data-end=\"1527\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1190\" data-end=\"1219\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1219\" data-end=\"1222\"\u003eInspired by Indian laddoo sweets, these balls are crafted from naturally tinted pink clays common to South Asian geophagy practices. They combine the mineral-rich essence of traditional red clays with a contemporary twist, offering a floral-fragrant, earth-rich experience that's both nostalgic and novel.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890826707271,"sku":"0405030313","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0baaaf93-6fe0-4242-966f-a3e7fd60876d.png?v=1751988661"},{"product_id":"red-smoke-cookies-100g","title":"Red Smoke Cookies - Clay treats for Pica\/Geophagia","description":"\u003ch2 data-end=\"164\" data-start=\"139\" data-section-id=\"bu2n0t\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"162\" data-start=\"142\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"578\" data-start=\"165\"\u003eRed Smoke Cookies are a bold, fire-kissed blend of some of India’s most iconic clays — Dryfruit, Magmitti, Half Roasted Nakumatt, and rich Red Khadi — layered into rustic cookie-style pieces that deliver depth, intensity, and pure earthy satisfaction. Each piece is crafted with alternating Black Candy and Red Candy layers, creating a visually striking and flavour-packed experience that unfolds with every bite.\u003c\/p\u003e\n\u003ch2 data-end=\"605\" data-start=\"580\" data-section-id=\"twzl99\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"603\" data-start=\"583\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"928\" data-start=\"606\"\u003eThese cookies offer a medium-hard bite that breaks down into a crumbly, dusty consistency. The black layers bring a gentle snap, while the red layers soften quickly, creating a balanced texture that feels smooth rather than gritty. Expect a clean, powdery finish with no stickiness — just a satisfying, controlled crumble.\u003c\/p\u003e\n\u003ch2 data-end=\"952\" data-start=\"930\" data-section-id=\"emdpes\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"950\" data-start=\"933\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1263\" data-start=\"953\"\u003eDeep, smoky, and mineral-rich, Red Smoke Cookies lean heavily into charcoal, ash, and metallic clay notes. There’s a distinct petrol-like undertone paired with the unmistakable scent of red topsoil and rain hitting hot ground. The flavour is bold but rounded, offering both roasted intensity and earthy warmth.\u003c\/p\u003e\n\u003ch2 data-end=\"1289\" data-start=\"1265\" data-section-id=\"1n5hhv0\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1287\" data-start=\"1268\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1619\" data-start=\"1290\"\u003eThis is a full-bodied clay experience — layered, expressive, and deeply grounding. The contrast between smoky black and velvety red clays keeps each bite interesting, making it a favourite for those who enjoy complex flavour profiles and a medium crunch. It’s rich without being overwhelming, and smooth without losing character.\u003c\/p\u003e\n\u003cp data-end=\"1842\" data-start=\"1621\"\u003eFor those who enjoy this smoky, fire-roasted profile, \u003ca href=\"https:\/\/www.earthycrunch.co.uk\/products\/red-nak-and-dryfruit-pucks-x2-edible-clay-treats-for-pica?variant=52445886841159\"\u003eEmber Pucks \u003c\/a\u003emake an excellent alternative. They offer a similarly bold and roasted clay experience, with their own take on deep earthy intensity and satisfying crunch.\u003c\/p\u003e\n\u003ch2 data-end=\"1865\" data-start=\"1844\" data-section-id=\"1bqk1w5\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1863\" data-start=\"1847\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2151\" data-start=\"1866\"\u003e\n\u003cli data-end=\"1920\" data-start=\"1866\" data-section-id=\"1mh29x6\"\u003eLayered Black Candy and Red Candy clay composition\u003c\/li\u003e\n\u003cli data-end=\"1969\" data-start=\"1921\" data-section-id=\"1vm6t3f\"\u003eMedium crunch with smooth, crumbly breakdown\u003c\/li\u003e\n\u003cli data-end=\"2020\" data-start=\"1970\" data-section-id=\"1r2yp13\"\u003eSmoky, metallic, and petrol-like flavour notes\u003c\/li\u003e\n\u003cli data-end=\"2051\" data-start=\"2021\" data-section-id=\"145l6kg\"\u003eNo stickiness or gumminess\u003c\/li\u003e\n\u003cli data-end=\"2102\" data-start=\"2052\" data-section-id=\"i9jr5q\"\u003eHandmade, rustic shapes with natural variation\u003c\/li\u003e\n\u003cli data-end=\"2151\" data-start=\"2103\" data-section-id=\"18gfy0d\"\u003eInspired by traditional Indian roasted clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"2177\" data-start=\"2153\" data-section-id=\"1a8jdcc\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"2175\" data-start=\"2156\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"3078\" data-start=\"2178\"\u003e\n\u003cli data-end=\"2279\" data-start=\"2178\" data-section-id=\"1l327dm\"\u003e\n\u003cstrong data-end=\"2189\" data-start=\"2180\"\u003eSize:\u003c\/strong\u003e Small round, square, or rectangular cookie shapes (handmade; slight variation expected)\u003c\/li\u003e\n\u003cli data-end=\"2319\" data-start=\"2280\" data-section-id=\"1pirild\"\u003e\n\u003cstrong data-end=\"2293\" data-start=\"2282\"\u003eWeight:\u003c\/strong\u003e Approx. 100g per packet\u003c\/li\u003e\n\u003cli data-end=\"2380\" data-start=\"2320\" data-section-id=\"19l436l\"\u003e\n\u003cstrong data-end=\"2332\" data-start=\"2322\"\u003eShape:\u003c\/strong\u003e Layered rounds, squares, or rectangular pucks\u003c\/li\u003e\n\u003cli data-end=\"2447\" data-start=\"2381\" data-section-id=\"e6upox\"\u003e\n\u003cstrong data-end=\"2394\" data-start=\"2383\"\u003eColour:\u003c\/strong\u003e Deep reds with blackish-brown and slate-grey tones\u003c\/li\u003e\n\u003cli data-end=\"2518\" data-start=\"2448\" data-section-id=\"4y9hwf\"\u003e\n\u003cstrong data-end=\"2462\" data-start=\"2450\"\u003eTexture:\u003c\/strong\u003e Medium hard; crumbly and dusty with slight grittiness\u003c\/li\u003e\n\u003cli data-end=\"2582\" data-start=\"2519\" data-section-id=\"y3r6d1\"\u003e\n\u003cstrong data-end=\"2539\" data-start=\"2521\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – medium crunch, satisfying and earthy\u003c\/li\u003e\n\u003cli data-end=\"2686\" data-start=\"2583\" data-section-id=\"1vhs1d4\"\u003e\n\u003cstrong data-end=\"2603\" data-start=\"2585\"\u003eTaste Profile:\u003c\/strong\u003e Smoky, charcoal, metallic notes with petrol undertone and red topsoil earthiness\u003c\/li\u003e\n\u003cli data-end=\"2780\" data-start=\"2687\" data-section-id=\"18ldr2c\"\u003e\n\u003cstrong data-end=\"2705\" data-start=\"2689\"\u003eIngredients:\u003c\/strong\u003e Powdered Dryfruit Clay, Half Roasted Nakumatt, Red Khadi, Red Slate Dust\u003c\/li\u003e\n\u003cli data-end=\"2813\" data-start=\"2781\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2805\" data-start=\"2783\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2846\" data-start=\"2814\" data-section-id=\"xjc1fe\"\u003e\n\u003cstrong data-end=\"2827\" data-start=\"2816\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/li\u003e\n\u003cli data-end=\"3078\" data-start=\"2847\" data-section-id=\"cp8rvd\"\u003e\n\u003cstrong data-end=\"2878\" data-start=\"2849\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by the roasted and mineral-rich clays of Northern India, particularly Red Khadi and Nakumatt, which are traditionally valued for their depth of flavour, earthy aroma, and satisfying texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"3099\" data-start=\"3080\" data-section-id=\"1ll5bmu\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"3097\" data-start=\"3083\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-end=\"3445\" data-start=\"3100\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51893540585799,"sku":"0405060284","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_ef05b23f-fac9-4363-a1df-02a562b15ad4.png?v=1751991007"},{"product_id":"punjabi-ki-mitti-350g","title":"Punjabi Ki Mitti Biscuits – Creamy Earthy Indian Terracotta Biscuits","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"111\" data-end=\"126\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"128\" data-end=\"949\"\u003e\u003cstrong data-start=\"128\" data-end=\"140\"\u003eTexture:\u003c\/strong\u003e Smooth, dense bite that gently softens into a creamy, melt-in-the-mouth clay finish\u003cbr data-start=\"224\" data-end=\"227\"\u003e\u003cstrong data-start=\"227\" data-end=\"245\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"261\" data-end=\"264\"\u003e\u003cstrong data-start=\"264\" data-end=\"274\"\u003eTaste:\u003c\/strong\u003e Rich fertile red-soil base with soft riverbank clay notes, muted metallic earthiness, and light warm nuttiness\u003cbr data-start=\"385\" data-end=\"388\"\u003e\u003cstrong data-start=\"388\" data-end=\"400\"\u003eSensory:\u003c\/strong\u003e Damp petrichor aroma with smooth clay warmth and a slow, creamy melt progression\u003cbr data-start=\"481\" data-end=\"484\"\u003e\u003cstrong data-start=\"484\" data-end=\"495\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Punjab region\u003cbr data-start=\"521\" data-end=\"524\"\u003e\u003cstrong data-start=\"524\" data-end=\"533\"\u003eUses:\u003c\/strong\u003e Ideal for beginners exploring terracotta clay textures and those transitioning from harder clay forms\u003cbr data-start=\"635\" data-end=\"638\"\u003e\u003cstrong data-start=\"638\" data-end=\"658\"\u003eClay Experience:\u003c\/strong\u003e Best suited for beginners and early-stage clay enthusiasts. Gentle, approachable, and forgiving in texture, offering a smooth introduction to terracotta without the intensity of dense or gritty clays. A great step beyond raw clay chunks or clay pots, with a softer, more comforting profile.\u003c\/p\u003e\n\u003chr data-start=\"951\" data-end=\"954\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"956\" data-end=\"975\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"977\" data-end=\"1301\"\u003ePunjabi Ki Mitti Biscuits are a softer, more approachable interpretation of traditional Punjabi earth clay, inspired by the rich soils of Northern India. Crafted from natural red earth and terracotta clay, these biscuit-style pieces retain their cultural grounding while offering a far smoother, creamier sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1593\"\u003eUnlike more rugged clay forms, this variation is designed to be gentle and beginner-friendly. It introduces the essence of “Punjab’s Earth” in a softened format, making it ideal for those who are curious about terracotta textures but not yet ready for denser, more intense clay experiences.\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1853\"\u003eThe flavour profile is warm and earthy, centred around fertile soil tones, softened riverbank clay, and subtle metallic undertones. A faint nuttiness from traditional roasting methods adds depth without overpowering the smooth, rounded character of the clay.\u003c\/p\u003e\n\u003chr data-start=\"1855\" data-end=\"1858\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1860\" data-end=\"1879\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1881\" data-end=\"2129\"\u003eThe texture begins with a soft, dense bite that yields easily under pressure, requiring minimal effort compared to more granular or gritty clays. Instead of breaking into coarse fragments, it gradually transitions into a smooth, creamy consistency.\u003c\/p\u003e\n\u003cp data-start=\"2131\" data-end=\"2325\"\u003eAs chewing continues, the clay softens further, almost melting into a velvety paste-like finish. There is little to no grit, making the experience exceptionally smooth and consistent throughout.\u003c\/p\u003e\n\u003cp data-start=\"2327\" data-end=\"2541\"\u003eThis gentle breakdown makes it especially suitable for those new to terracotta textures, offering a controlled and comforting transition from solid bite to creamy melt without harsh resistance or sharp granularity.\u003c\/p\u003e\n\u003chr data-start=\"2543\" data-end=\"2546\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2548\" data-end=\"2564\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2566\" data-end=\"2800\"\u003eThe taste opens with soft red-soil warmth, immediately grounded in earthy clay notes that are mellow rather than intense. Riverbank clay undertones provide a natural freshness, while faint metallic hints sit quietly in the background.\u003c\/p\u003e\n\u003cp data-start=\"2802\" data-end=\"3036\"\u003eAs the texture softens, the flavour becomes creamier and more rounded, with damp earth tones blending into a smooth, almost milky clay finish. Subtle roasted nuttiness adds warmth and familiarity without overpowering the base profile.\u003c\/p\u003e\n\u003cp data-start=\"3038\" data-end=\"3215\"\u003eThe aroma is gently petrichor-led, evoking light rainfall over warm soil rather than heavy or stormy earth scents. The overall experience is soft, calming, and deeply grounding.\u003c\/p\u003e\n\u003chr data-start=\"3217\" data-end=\"3220\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3222\" data-end=\"3244\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3246\" data-end=\"3865\"\u003e\u003cstrong data-start=\"3246\" data-end=\"3257\"\u003eWeight:\u003c\/strong\u003e Variable selection\u003cbr data-start=\"3299\" data-end=\"3302\"\u003e\u003cstrong data-start=\"3302\" data-end=\"3312\"\u003eShape:\u003c\/strong\u003e Irregular biscuit-style clay pieces\u003cbr data-start=\"3348\" data-end=\"3351\"\u003e\u003cstrong data-start=\"3351\" data-end=\"3362\"\u003eColour:\u003c\/strong\u003e Warm terracotta reds, soft browns, and muted earthy oranges\u003cbr data-start=\"3422\" data-end=\"3425\"\u003e\u003cstrong data-start=\"3425\" data-end=\"3441\"\u003eIngredients:\u003c\/strong\u003e Natural Indian red clay and terracotta clay\u003cbr data-start=\"3485\" data-end=\"3488\"\u003e\u003cstrong data-start=\"3488\" data-end=\"3499\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3516\" data-end=\"3519\"\u003e\u003cstrong data-start=\"3519\" data-end=\"3548\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Punjab’s fertile soil traditions, Punjabi Ki Mitti reflects a cultural connection to the land, reinterpreted here in a softer, beginner-friendly format. It introduces the essence of regional earth clays in a smooth, approachable way, offering a gentle entry point into terracotta-based sensory experiences.\u003c\/p\u003e\n\u003chr data-start=\"3867\" data-end=\"3870\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3872\" data-end=\"3885\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3887\" data-end=\"4270\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53870139081031,"sku":"04050800341","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52727493165383,"sku":"04050800342","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53057529512263,"sku":"04050800343","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_65c96320-f562-42e9-9f68-d4b31c271faf.png?v=1751996942"},{"product_id":"smoky-sticks-rose-clay","title":"Rose Clay's Smoky Sticks - Indian lightly smoky clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"62\" data-end=\"84\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"85\" data-end=\"418\"\u003eSmoky Sticks are thick, hand-shaped clay sticks crafted from a layered blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, and Fully Roasted clays. This creates a complex, smoky-earth profile with a firm, crisp bite and a gritty, mineral finish.\u003c\/p\u003e\n\u003cp data-start=\"420\" data-end=\"779\"\u003eEach stick measures roughly 4–6 cm and delivers a structured crunch that is satisfying without being overpowering. Expect soft, delicate crumbs that break cleanly rather than sticking, alongside deep incense-like undertones, petrichor, and subtle smoky-dust notes. When dampened, they develop a strong rain-on-earth aroma with intensified earthy-cement depth.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"892\"\u003eThere are two distinct batch styles available, each offering a different interpretation of the same smoky base.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"899\" data-end=\"921\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"922\" data-end=\"1122\"\u003eFirm, crisp exterior with a gritty inner crumble.\u003cbr data-start=\"971\" data-end=\"974\"\u003eRose Clay batch: slightly crumbly with soft grit inclusions.\u003cbr data-start=\"1034\" data-end=\"1037\"\u003eClays All Around batch: compact, dense, and crumb-free.\u003cbr data-start=\"1092\" data-end=\"1095\"\u003eCrunch level: medium (3\/5).\u003c\/p\u003e\n\u003chr data-start=\"1124\" data-end=\"1127\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1129\" data-end=\"1148\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1417\"\u003eDeep smoky earthiness with roasted clay tones.\u003cbr data-start=\"1195\" data-end=\"1198\"\u003eNotes of incense, petrichor, damp soil, cement dust, and faint petrol-like minerality.\u003cbr data-start=\"1284\" data-end=\"1287\"\u003eRose Clay batch leans more cement-forward and aromatic, while Clays All Around is heavier, smokier, and more roasted in character.\u003c\/p\u003e\n\u003chr data-start=\"1419\" data-end=\"1422\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1424\" data-end=\"1445\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1446\" data-end=\"1824\"\u003eA layered, slow-unfolding sensory experience built around roasted Nakumatt variations. The smoky profile evolves from dry incense-like edges into richer earthy tones with every bite. Rose Clay batches feel more textured and rustic, while Clays All Around offers a denser, more uniform smoky hit. Ideal for those who enjoy complex, evolving clay profiles with depth and contrast.\u003c\/p\u003e\n\u003chr data-start=\"1826\" data-end=\"1829\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"1831\" data-end=\"1849\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1850\" data-end=\"2115\"\u003e\n\u003cli data-section-id=\"aeaznz\" data-start=\"1850\" data-end=\"1913\"\u003eTwo distinct batch styles for different texture preferences\u003c\/li\u003e\n\u003cli data-section-id=\"s0mm7h\" data-start=\"1914\" data-end=\"1976\"\u003eSmoky, roasted clay blend with layered flavour development\u003c\/li\u003e\n\u003cli data-section-id=\"1eh1q4g\" data-start=\"1977\" data-end=\"2020\"\u003eFirm stick form (approx. 4–6 cm length)\u003c\/li\u003e\n\u003cli data-section-id=\"6hhpx5\" data-start=\"2021\" data-end=\"2066\"\u003eMedium crunch with varying crumb profiles\u003c\/li\u003e\n\u003cli data-section-id=\"17luv1u\" data-start=\"2067\" data-end=\"2115\"\u003eSuitable for slow, mindful sensory enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2117\" data-end=\"2120\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2122\" data-end=\"2143\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2144\" data-end=\"3038\"\u003e\n\u003cli data-section-id=\"9ni9aw\" data-start=\"2144\" data-end=\"2185\"\u003e\n\u003cstrong data-start=\"2146\" data-end=\"2155\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-section-id=\"16ugmrr\" data-start=\"2186\" data-end=\"2257\"\u003e\n\u003cstrong data-start=\"2188\" data-end=\"2199\"\u003eWeight:\u003c\/strong\u003e 100g, 150g, 250g\u003c\/li\u003e\n\u003cli data-section-id=\"18xfe7\" data-start=\"2258\" data-end=\"2321\"\u003e\n\u003cstrong data-start=\"2260\" data-end=\"2270\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round depending on batch)\u003c\/li\u003e\n\u003cli data-section-id=\"ao8tdc\" data-start=\"2322\" data-end=\"2373\"\u003e\n\u003cstrong data-start=\"2324\" data-end=\"2335\"\u003eColour:\u003c\/strong\u003e smoky greys with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"1d4yg6c\" data-start=\"2374\" data-end=\"2448\"\u003e\n\u003cstrong data-start=\"2376\" data-end=\"2388\"\u003eTexture:\u003c\/strong\u003e firm, crisp; either lightly crumbed or compact and smooth\u003c\/li\u003e\n\u003cli data-section-id=\"1et7e1u\" data-start=\"2449\" data-end=\"2489\"\u003e\n\u003cstrong data-start=\"2451\" data-end=\"2469\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"o55kk9\" data-start=\"2490\" data-end=\"2575\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2510\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, petrichor, incense, cement, subtle petrol notes\u003c\/li\u003e\n\u003cli data-section-id=\"z39bun\" data-start=\"2576\" data-end=\"2710\"\u003e\n\u003cstrong data-start=\"2578\" data-end=\"2594\"\u003eIngredients:\u003c\/strong\u003e blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, with optional dryfruit and magmitti inclusions\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2711\" data-end=\"2743\"\u003e\n\u003cstrong data-start=\"2713\" data-end=\"2735\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2744\" data-end=\"2769\"\u003e\n\u003cstrong data-start=\"2746\" data-end=\"2757\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"ktxdjd\" data-start=\"2770\" data-end=\"3038\"\u003e\n\u003cstrong data-start=\"2772\" data-end=\"2801\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian roasted and smoky clay traditions, combining multiple roast levels of Nakumatt and regional clays to create varied intensity profiles ranging from crumbly, cement-forward sticks to dense, heavily roasted smoky forms\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53657543278919,"sku":"04050901721","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":52396319342919,"sku":"040509017212","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52396319310151,"sku":"040509017213","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_eebde2c2-1b49-46f3-94d3-e9efdbd1d0c4.png?v=1758992121"},{"product_id":"extra-large-stash-drawer-set-850g-incudes-9-samples","title":"XL All Indian Clay Experience Drawer Set (900g) - 9 Samples and Stash Box included - Edible clay treats for Pica","description":"\u003cp data-end=\"486\" data-start=\"23\"\u003eThe \u003cstrong data-end=\"66\" data-start=\"27\"\u003eExtra Large Stash Drawer Set (900g)\u003c\/strong\u003e is the ultimate collector’s box for crunch lovers, earthy explorers, and clay connoisseurs. This white plastic drawer system includes \u003cstrong data-end=\"229\" data-start=\"201\"\u003e9 clear pull-out drawers\u003c\/strong\u003e, each filled with a different premium sample—from classic slates and traditional terracotta to smoky treats and crisp cookies. With a total weight of approx. 900g, it’s a generous stash designed to indulge your cravings and elevate your tasting experience.\u003c\/p\u003e\n\u003cp data-end=\"818\" data-start=\"488\"\u003eEach drawer is carefully packed with a hand-selected item from Earthy Crunch UK’s most loved and limited-edition offerings. Expect a broad range of textures, colours, and flavours—everything from soft chalkiness to hard, gritty crunches, and flavour profiles that stretch from clean, fresh clay to smoky, petrol-tinged earthiness.\u003c\/p\u003e\n\u003cp data-end=\"838\" data-start=\"820\"\u003e\u003cstrong data-end=\"838\" data-start=\"820\"\u003eWhat’s Inside \u003c\/strong\u003e(can vary based on treats and clays available at the time but we will include clays, treats and chalks by region so there is an even spread, example below):\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"862\" data-start=\"839\"\u003e\n\u003cp data-end=\"862\" data-start=\"841\"\u003eNakumatt or Raw Clay Chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"890\" data-start=\"863\"\u003e\n\u003cp data-end=\"890\" data-start=\"865\"\u003eWhite, Pink, Black \u0026amp; Red Slate Pieces or Shale Stone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"917\" data-start=\"891\"\u003e\n\u003cp data-end=\"917\" data-start=\"893\"\u003eIndian Terracotta Clay Pot Chips\/ Tumbles\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"967\" data-start=\"942\"\u003e\n\u003cp data-end=\"967\" data-start=\"944\"\u003eIndian Clay or Nakumatt Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1000\" data-start=\"968\"\u003e\n\u003cp data-end=\"1000\" data-start=\"970\"\u003eMexican Terracotta Figurines and Clay Pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1034\" data-start=\"1001\"\u003e\n\u003cp data-end=\"1034\" data-start=\"1003\"\u003eFull-Sized Black Candy or Smoky Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eFull-Sized Grey or Cementy Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eFull-Sized Reds or Browns or Earthy, Top Soil-like Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eChalk Treats or Raw Chalk\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eAfrican, American, European, Chinese and other regional Varieties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1269\" data-start=\"1073\"\u003ePerfect for display, storage, or daily picking, the reusable drawer system lets you keep your stash organised and visible—because let’s be honest, half the fun is admiring it before you crunch it.\u003c\/p\u003e\n\u003chr data-end=\"1274\" data-start=\"1271\"\u003e\n\u003cp data-end=\"1833\" data-start=\"1276\"\u003e\u003cstrong data-end=\"1285\" data-start=\"1276\"\u003eSize:\u003c\/strong\u003e Set of 9 clear drawers in a white plastic casing\u003cbr data-end=\"1337\" data-start=\"1334\"\u003e\u003cstrong data-end=\"1348\" data-start=\"1337\"\u003eWeight: \u003c\/strong\u003eUp to 900g total\u003cbr data-end=\"1370\" data-start=\"1367\"\u003e\u003cstrong data-end=\"1380\" data-start=\"1370\"\u003eShape:\u003c\/strong\u003e Drawer system filled with various clay forms: chunks, bars, sticks, cookies, chips, figurines\u003cbr data-end=\"1477\" data-start=\"1474\"\u003e\u003cstrong data-end=\"1488\" data-start=\"1477\"\u003eColour:\u003c\/strong\u003e Mixed palette of reds, oranges, blacks, greys, pinks, and whites\u003cbr data-end=\"1556\" data-start=\"1553\"\u003e\u003cstrong data-end=\"1568\" data-start=\"1556\"\u003eTexture:\u003c\/strong\u003e Wide variety—from soft and dusty to snappy, gritty, or chalky\u003cbr data-end=\"1633\" data-start=\"1630\"\u003e\u003cstrong data-end=\"1646\" data-start=\"1633\"\u003eHardness:\u003c\/strong\u003e Mixed (soft chewables to very hard crunchers)\u003cbr data-end=\"1695\" data-start=\"1692\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"1713\" data-start=\"1695\"\u003eCrunch Factor:\u003c\/strong\u003e Varies between 2–5\u003cbr data-end=\"1735\" data-start=\"1732\"\u003e\u003cstrong data-end=\"1753\" data-start=\"1735\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, smoky, slightly metallic, chalky-clean, rain-on-soil freshness\u003c\/p\u003e\n\u003cp data-end=\"1833\" data-start=\"1276\"\u003e\u003cstrong data-end=\"1851\" data-start=\"1835\"\u003eIngredients:\u003c\/strong\u003e Assorted edible clay blends including Red Nakumatt, Indian slate dusts, terracotta, Magmitti, and Dryfruit-style roasted clays\u003cbr data-end=\"1981\" data-start=\"1978\"\u003e\u003cstrong data-end=\"2003\" data-start=\"1981\"\u003eCountry of Origin: \u003c\/strong\u003eGlobal\u003c\/p\u003e\n\u003chr data-end=\"2076\" data-start=\"2073\"\u003e\n\u003cp data-end=\"2504\" data-start=\"2078\"\u003e\u003cstrong data-end=\"2107\" data-start=\"2078\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"2110\" data-start=\"2107\"\u003eThis set is a curated snapshot of the global geophagy world, showcasing a blend of Indian regional clays—from the iron-rich Red Nakumatt to Kolkata pot chips and pink-red slate—as well as a nod to Mexican-style terracotta craftsmanship. Whether you're exploring textures or assembling the perfect ASMR crunch, this drawer set delivers variety, tradition, and tactile satisfaction in every bite.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51926930194759,"sku":"100007","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_ba9bbfaa-9537-4e2f-ba92-67105b16cae5.png?v=1752580727"},{"product_id":"all-ball-haul-sampler","title":"All Ball Haul Treat Experience - Sampler - Indian clay treats","description":"\u003cp data-start=\"44\" data-end=\"239\"\u003eLIMITED EDITION - Only a few in stock!\u003c\/p\u003e\n\u003cp data-start=\"44\" data-end=\"239\"\u003eThe All Ball Haul is designed for serious variety lovers. You can select from a range of weights to suit your stash goals — whether you want a smaller mixed bundle or you’re ready to go all in.\u003c\/p\u003e\n\u003cp data-start=\"241\" data-end=\"617\"\u003eFor those choosing the full 1kg option, this is the complete experience. Sourced from trusted Indian vendors \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eHari\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e, the 1kg haul delivers a bold, multi-textured selection of traditional Indian clay varieties — smoky blacks, iron-rich reds, mineral greys and softer earthy tones all in one collection.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"892\"\u003eExpect everything from charcoal-roasted intensity and petrol-smoky depth to iron-heavy red earth warmth and petrichor-style mineral notes. Textures range from dense and compact to crumbly exteriors with layered crunch. It’s weighty, grounding and unapologetically earthy.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch2 data-start=\"899\" data-end=\"930\"\u003e1kg All Ball Haul includes:\u003c\/h2\u003e\n\u003cul data-start=\"932\" data-end=\"1249\"\u003e\n\u003cli data-start=\"932\" data-end=\"955\" style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli data-start=\"123\" data-end=\"225\"\u003e\n\u003cp data-start=\"125\" data-end=\"225\"\u003e\u003cstrong data-start=\"125\" data-end=\"156\"\u003eBlack Barbecue Ball (Hari):\u003c\/strong\u003e Smoky, intense crunch with an earthy, slightly charred aftertaste.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"226\" data-end=\"336\"\u003e\n\u003cp data-start=\"228\" data-end=\"336\"\u003e\u003cstrong data-start=\"228\" data-end=\"264\"\u003eBlack Candy Cracker Ball (Hari):\u003c\/strong\u003e Crisp, brittle texture with deep, darkly sweet and petrol-like notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"447\"\u003e\n\u003cp data-start=\"339\" data-end=\"447\"\u003e\u003cstrong data-start=\"339\" data-end=\"367\"\u003eBlack Candy Ball (Hari):\u003c\/strong\u003e Smooth yet firm bite, smoky and slightly ashy with subtle mineral smoke undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"448\" data-end=\"564\"\u003e\n\u003cp data-start=\"450\" data-end=\"564\"\u003e\u003cstrong data-start=\"450\" data-end=\"495\"\u003eDouble Delight \/ Grey Mantle (Rose Clay):\u003c\/strong\u003e Crunchy with layered cementy and earthy flavours, faintly smoke.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"565\" data-end=\"666\"\u003e\n\u003cp data-start=\"567\" data-end=\"666\"\u003e\u003cstrong data-start=\"567\" data-end=\"601\"\u003eBlack Slate Balls (Rose Clay):\u003c\/strong\u003e Dense, crisp texture with dry, faint petrol slate notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"777\"\u003e\n\u003cp data-start=\"669\" data-end=\"777\"\u003e\u003cstrong data-start=\"669\" data-end=\"697\"\u003eRed Cracker Ball (Hari):\u003c\/strong\u003e Lightly brittle, with warm, baked-earth flavours and a hint of topsoil arom and usual mineral iron-rich tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"778\" data-end=\"885\"\u003e\n\u003cp data-start=\"780\" data-end=\"885\"\u003e\u003cstrong data-start=\"780\" data-end=\"812\"\u003ePink Clay Balls (Rose Clay):\u003c\/strong\u003e Soft crunch with subtle floral-earthy sweetness and gentle crackle.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"1033\"\u003e\n\u003cp data-start=\"888\" data-end=\"1033\"\u003e\u003cstrong data-start=\"888\" data-end=\"953\"\u003eEarth’s Core - Red clay covered in cementy clays (Rose Clay):\u003c\/strong\u003e Firm, layered crunch with rich red clay earthiness and a dry, cement-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1034\" data-end=\"1142\"\u003e\n\u003cp data-start=\"1036\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1036\" data-end=\"1065\"\u003eRed Nakumatt Ball (Hari):\u003c\/strong\u003e Medium crunch with iron-rich, earthy warmth and dusty, baked clay flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1143\" data-end=\"1233\"\u003e\n\u003cp data-start=\"1145\" data-end=\"1233\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1168\"\u003eChikki (Rose Clay):\u003c\/strong\u003e Crunchy, crumbly texture with a sweet roasted, nutty-earthy smoke undertones of dryfruit, blackhall and magmitti.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1234\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1236\" data-end=\"1346\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1266\"\u003eMultani Balls (Rose Clay):\u003c\/strong\u003e Crisp, dense bite with classic Multani soil aroma and slightly chalky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1453\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1349\" data-end=\"1378\"\u003eRed Nak Ball (Rose Clay):\u003c\/strong\u003e Firm and granular with mineral-rich red clay taste and subtlemetallic earth tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1454\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1456\" data-end=\"1566\"\u003e\u003cstrong data-start=\"1456\" data-end=\"1486\"\u003eCrystal Moons (Rose Clay):\u003c\/strong\u003e Smooth, brittle texture with earth flavours andm ade from crystal moon clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1567\" data-end=\"1650\"\u003e\n\u003cp data-start=\"1569\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1594\"\u003eNakumatt Ball (Hari):\u003c\/strong\u003e Crisp and smooth, earthy with a subtle petrichor note, made from mixed nakumatts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1651\" data-end=\"1765\"\u003e\n\u003cp data-start=\"1653\" data-end=\"1765\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1686\"\u003eNakumatt Cracker Ball (Hari):\u003c\/strong\u003e Crunchy, brittle texture with dusty, baked clay and slight smoky cementish flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1251\" data-end=\"1254\"\u003e\n\u003ch3 data-start=\"1256\" data-end=\"1266\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1267\" data-end=\"1318\"\u003eBalls and shaped pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003ch3 data-start=\"1320\" data-end=\"1332\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1333\" data-end=\"1420\"\u003eSelectable weight options available\u003cbr data-start=\"1368\" data-end=\"1371\"\u003eFull 1kg option includes all items listed above\u003c\/p\u003e\n\u003ch3 data-start=\"1422\" data-end=\"1433\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1434\" data-end=\"1506\"\u003ePrimarily round balls with select shaped pieces (moons and core forms)\u003c\/p\u003e\n\u003ch3 data-start=\"1508\" data-end=\"1520\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1521\" data-end=\"1606\"\u003eCharcoal black, slate grey, iron-rich red, terracotta red, soft pink, mineral beige\u003c\/p\u003e\n\u003ch3 data-start=\"1608\" data-end=\"1621\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1622\" data-end=\"1695\"\u003eFirm, dense, crisp, compact with some crumbly, layered crunch varieties\u003c\/p\u003e\n\u003ch3 data-start=\"1697\" data-end=\"1716\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1717\" data-end=\"1764\"\u003e2-4 – bold snap with varied textural contrast\u003c\/p\u003e\n\u003ch3 data-start=\"1766\" data-end=\"1785\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1786\" data-end=\"1901\"\u003eSmoky charcoal, charred undertones, petrol hints, iron-rich red earth, mineral dust, petrichor, baked clay warmth\u003c\/p\u003e\n\u003ch3 data-start=\"1903\" data-end=\"1920\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1921\" data-end=\"2022\"\u003eVarious natural Indian clays including Black Nakumatt, Red Nakumatt, Multani and slate-based blends\u003c\/p\u003e\n\u003ch3 data-start=\"2024\" data-end=\"2047\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"2048\" data-end=\"2055\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"2057\" data-end=\"2070\"\u003eVendors\u003c\/h3\u003e\n\u003cp data-start=\"2071\" data-end=\"2091\"\u003eHari and Rose Clay\u003c\/p\u003e\n\u003ch3 data-start=\"2093\" data-end=\"2123\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"2124\" data-end=\"2334\"\u003eA broad representation of Indian clay traditions, including roasted black clays, iron-rich Nakumatt varieties, Multani clay forms and slate-infused regional blends rooted in long-standing geophagic practices.\u003c\/p\u003e\n\u003ch3 data-start=\"2341\" data-end=\"2354\"\u003eStorage\u003c\/h3\u003e\n\u003cp data-start=\"2356\" data-end=\"2636\"\u003eYour haul comes in a forever plastic box with compartments — a durable, reusable container designed to keep your clays fresh and organised. Use it to safely store your current collection and future hauls, ensuring every piece stays crisp, clean, and ready for your next craving.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1kg","offer_id":53384658157895,"sku":"0705150069","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"260g","offer_id":51940906303815,"sku":"0705150067","price":14.95,"currency_code":"GBP","in_stock":false},{"title":"300g","offer_id":51940906336583,"sku":"0705150068","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_01d81222-10e1-4ad4-95c2-d5e1a14e0e12.png?v=1775479786"},{"product_id":"all-grey-stash-box-500g","title":"All Indian Greys Clay Experience Sampler (500g) - Stash Box included - Edible clay for Pica","description":"\u003cp data-start=\"23\" data-end=\"360\"\u003e\u003cstrong data-start=\"23\" data-end=\"52\"\u003eAll Grey Stash Box (500g)\u003c\/strong\u003e is a brooding, beautiful celebration of the cement-toned side of the crunch spectrum. Housed in a practical compartmented plastic container, this stash box features a handpicked variety of grey-hued samples sourced from global regions—each one offering its own unique texture, hardness, and flavour profile.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"738\"\u003eInside, you'll discover a moody mix that \u003cem data-start=\"403\" data-end=\"408\"\u003emay\u003c\/em\u003e include: Nzu, Eko Grey, Ulo, Crystal Nakumatt, clay pebbles, smoked Nakumatt, broken grey clay pots, mini grey toffees, hex mix (grey\/black), and our ever-popular Smoky Sticks and Mud Cakes. These pieces range from smooth and chalky to dense and snappy, giving you a full tour through the layered crunch and clean dust of the grey clay family.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"1015\"\u003ePerfect for collectors, explorers, or those with a soft spot for basementy, cement-rich tones, the All Grey Stash Box is a sensory journey wrapped in ash-toned elegance. Expect smoky whispers, industrial earthiness, and the occasional flash of that sweet, damp petrichor.\u003c\/p\u003e\n\u003chr data-start=\"1017\" data-end=\"1020\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1068\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1031\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1031\" data-end=\"1034\"\u003eVaried pieces, approx. 3–5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1081\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1081\" data-end=\"1084\"\u003e500g total (approx.)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1171\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eMixed – balls, shards, toffees, broken pots, pebbles\u003c\/p\u003e\n\u003cp data-start=\"1173\" data-end=\"1229\"\u003e\u003cstrong data-start=\"1173\" data-end=\"1184\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1184\" data-end=\"1187\"\u003eVarious greys – soft dove to deep charcoal\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1283\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1243\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1243\" data-end=\"1246\"\u003eMixed – chalky, crumbly, hard, snappy\u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1351\"\u003e\u003cstrong data-start=\"1285\" data-end=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1303\" data-end=\"1306\"\u003eVaries (from soft powdery to firm 4\/5 crunch)\u003c\/p\u003e\n\u003cp data-start=\"1353\" data-end=\"1447\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1371\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1371\" data-end=\"1374\"\u003eBasement dust, cement-like, ash, occasional smoke, rain-on-slab petrichor\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1495\"\u003e\u003cstrong data-start=\"1449\" data-end=\"1465\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1465\" data-end=\"1468\"\u003eVarious global edible clays\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1585\"\u003e\u003cstrong data-start=\"1497\" data-end=\"1519\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1519\" data-end=\"1522\"\u003eMulti-region – includes West African, Indian, and other sources\u003c\/p\u003e\n\u003cp data-start=\"1587\" data-end=\"1822\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1616\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1616\" data-end=\"1619\"\u003eGrey clays like Nzu and Ulo have long histories in cultural practices, while modern blends like Crystal Nakumatt and Smoky Sticks bring an experimental, ASMR-forward twist to this classic earthy palette.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51942826115399,"sku":"100011","price":15.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5ea7cb02-2b14-4465-a836-5eca1eb0c982.png?v=1752774152"},{"product_id":"all-blacks-mini-stash-anad-sampler-box","title":"All Indian Blacks Clay Experience - Stash Box included - Edible clay for Pica","description":"\u003cp data-start=\"41\" data-end=\"423\"\u003eThe All black box is a bold, smoky celebration of deep-roasted textures and shadowy crunch, curated for those who crave charcoal depth, petrol notes and that unmistakable roasted finish from first bite to final crumb. Each box will feature a rotating selection of our bestselling black items, meaning every box is slightly unique while keeping that intense, earthy profile you love and a great way of getting to try a multitude of clays and treats.\u003c\/p\u003e\n\u003cp data-start=\"425\" data-end=\"473\"\u003eThis may include a selection from the following:\u003c\/p\u003e\n\u003cul data-start=\"475\" data-end=\"777\"\u003e\n\u003cli data-start=\"475\" data-end=\"501\"\u003e\n\u003cp data-start=\"477\" data-end=\"501\"\u003eSmoked Nakumatt Chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"502\" data-end=\"532\"\u003e\n\u003cp data-start=\"504\" data-end=\"532\"\u003eBlack Candy Cracker Cookie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"533\" data-end=\"548\"\u003e\n\u003cp data-start=\"535\" data-end=\"548\"\u003eSmoky Burfi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"549\" data-end=\"563\"\u003e\n\u003cp data-start=\"551\" data-end=\"563\"\u003eBlack Gems\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"564\" data-end=\"578\"\u003e\n\u003cp data-start=\"566\" data-end=\"578\"\u003eAll Blacks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"579\" data-end=\"601\"\u003e\n\u003cp data-start=\"581\" data-end=\"601\"\u003eBlack Currant Half\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"602\" data-end=\"621\"\u003e\n\u003cp data-start=\"604\" data-end=\"621\"\u003eDryfruit Hearts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"622\" data-end=\"644\"\u003e\n\u003cp data-start=\"624\" data-end=\"644\"\u003eBlack Candy Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"645\" data-end=\"668\"\u003e\n\u003cp data-start=\"647\" data-end=\"668\"\u003eBlack Slate Pencils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"669\" data-end=\"703\"\u003e\n\u003cp data-start=\"671\" data-end=\"703\"\u003eMontana Coal Crumbs and Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"704\" data-end=\"721\"\u003e\n\u003cp data-start=\"706\" data-end=\"721\"\u003eDryfruit Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"722\" data-end=\"759\"\u003e\n\u003cp data-start=\"724\" data-end=\"759\"\u003eGrey and Black Double Layer Heart\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"760\" data-end=\"777\"\u003e\n\u003cp data-start=\"762\" data-end=\"777\"\u003eSmokey Creamy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"779\" data-end=\"789\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"790\" data-end=\"817\"\u003eSelect Weight\u003c\/p\u003e\n\u003ch3 data-start=\"885\" data-end=\"896\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"897\" data-end=\"981\"\u003eMixed shapes including chunks, cookies, hearts, halves, pencils, crumbs and powder\u003c\/p\u003e\n\u003ch3 data-start=\"983\" data-end=\"995\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"996\" data-end=\"1050\"\u003eDeep black, charcoal, slate grey and smoky ash tones\u003c\/p\u003e\n\u003ch3 data-start=\"1052\" data-end=\"1065\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1066\" data-end=\"1168\"\u003eExtremely varied – from ultra-crisp and brittle to creamy-crumb, dense roasted bites and fine powder\u003c\/p\u003e\n\u003ch3 data-start=\"1170\" data-end=\"1189\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1190\" data-end=\"1265\"\u003eHigh to extreme crunch with layered crackle, snap, crumble and dusty melt\u003c\/p\u003e\n\u003ch3 data-start=\"1267\" data-end=\"1286\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1287\" data-end=\"1475\"\u003eIntense smoky earthiness with charcoal, petrol, basement, cement-like and soil-after-rain notes; some pieces carry creamy roasted undertones while others lean dry, dusty and mineral-rich\u003c\/p\u003e\n\u003ch3 data-start=\"1477\" data-end=\"1494\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1495\" data-end=\"1612\"\u003eNatural roasted clay varieties including dryfruit clay, slate, coal-style clay crumbs and traditional earthy blends\u003c\/p\u003e\n\u003ch3 data-start=\"1614\" data-end=\"1637\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1638\" data-end=\"1679\"\u003eIndia and USA (Montana clay components)\u003c\/p\u003e\n\u003ch3 data-start=\"1681\" data-end=\"1693\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1694\" data-end=\"1722\"\u003eMixed artisan clay vendors\u003c\/p\u003e\n\u003ch3 data-start=\"1724\" data-end=\"1754\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1755\" data-end=\"1923\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eInspired by Indian roasted dryfruit clay traditions and mineral-rich black slate clays historically enjoyed for their deep, smoky intensity and grounding earth profile.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"265g","offer_id":53428059865415,"sku":"0705150080","price":14.0,"currency_code":"GBP","in_stock":false},{"title":"385g","offer_id":53428059898183,"sku":"0705150081","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_28c8eb61-c310-4f77-980c-7bb83fce6ae6.png?v=1752783810"},{"product_id":"all-nakumatt-sampler-box-420g-stash-box-included","title":"All Nakumatt Sampler - Stash Box included - Bold Indian Clay \u0026 Treat Assortment","description":"\u003ch3 data-end=\"106\" data-start=\"88\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-end=\"439\" data-start=\"108\"\u003e\u003cstrong data-end=\"120\" data-start=\"108\"\u003eTexture:\u003c\/strong\u003e Ever-changing – from smooth, dense chunks to crumbly, gritty, and occasional crystalline surprises\u003cbr data-end=\"222\" data-start=\"219\"\u003e\u003cstrong data-end=\"240\" data-start=\"222\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – a mix of soft snaps, medium crunch, and firmer bites\u003cbr data-end=\"302\" data-start=\"299\"\u003e\u003cstrong data-end=\"314\" data-start=\"302\"\u003eFlavour:\u003c\/strong\u003e Bold, earthy, mineral-rich with smoky and cementy undertones\u003cbr data-end=\"378\" data-start=\"375\"\u003e\u003cstrong data-end=\"389\" data-start=\"378\"\u003eOrigin:\u003c\/strong\u003e India\u003cbr data-end=\"398\" data-start=\"395\"\u003e\u003cstrong data-end=\"407\" data-start=\"398\"\u003eType:\u003c\/strong\u003e Mixed clay \u0026amp; treat assortment\u003c\/p\u003e\n\u003chr data-end=\"444\" data-start=\"441\"\u003e\n\u003ch3 data-end=\"465\" data-start=\"446\" data-section-id=\"1f0mere\"\u003eWhat’s Inside\u003c\/h3\u003e\n\u003cp data-end=\"724\" data-start=\"467\"\u003eA completely randomised selection of Nakumatt raw clays and treats, featuring a rotating mix of forms such as chunks, sticks, coins, shards, and occasional specialty pieces. No two boxes are ever the same—each one is a unique grab from our Nakumatt range.\u003c\/p\u003e\n\u003chr data-end=\"729\" data-start=\"726\"\u003e\n\u003ch3 data-end=\"751\" data-start=\"731\" data-section-id=\"70zt35\"\u003eThe Experience\u003c\/h3\u003e\n\u003cp data-end=\"1005\" data-start=\"753\"\u003eThis is Nakumatt in its most unpredictable form. Expect a proper sensory assortment where each piece brings something different to the table—some clean and dense, others crumbly with grit, and the occasional piece that leans smoky or sharply mineral.\u003c\/p\u003e\n\u003cp data-end=\"1220\" data-start=\"1007\"\u003eFlavour-wise, you’ll move through deep cementy greys, iron-rich reds, and darker roasted notes, all within one box. It’s less of a curated lineup and more of a “what did I just discover?” moment with every grab.\u003c\/p\u003e\n\u003cp data-end=\"1351\" data-start=\"1222\"\u003ePerfect if you enjoy variety, like a bit of surprise, or want to explore Nakumatt without sticking to just one texture or form.\u003c\/p\u003e\n\u003chr data-end=\"1356\" data-start=\"1353\"\u003e\n\u003ch3 data-end=\"1379\" data-start=\"1358\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cp data-end=\"1838\" data-start=\"1381\"\u003e\u003cstrong data-end=\"1390\" data-start=\"1381\"\u003eSize:\u003c\/strong\u003e Assorted mixed pieces (no uniform shape or sizing)\u003cbr data-end=\"1444\" data-start=\"1441\"\u003e\u003cstrong data-end=\"1455\" data-start=\"1444\"\u003eWeight:\u003c\/strong\u003e Approx. 500g\u003cbr data-end=\"1471\" data-start=\"1468\"\u003e\u003cstrong data-end=\"1481\" data-start=\"1471\"\u003eShape:\u003c\/strong\u003e Random – chunks, sticks, coins, shards, and irregular forms\u003cbr data-end=\"1544\" data-start=\"1541\"\u003e\u003cstrong data-end=\"1555\" data-start=\"1544\"\u003eColour:\u003c\/strong\u003e Varied – greys, reds, blacks, and natural tones\u003cbr data-end=\"1606\" data-start=\"1603\"\u003e\u003cstrong data-end=\"1618\" data-start=\"1606\"\u003eTexture:\u003c\/strong\u003e Mixed – smooth, dense, crumbly, gritty, and occasional crystalline\u003cbr data-end=\"1688\" data-start=\"1685\"\u003e\u003cstrong data-end=\"1706\" data-start=\"1688\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – varies across pieces\u003cbr data-end=\"1736\" data-start=\"1733\"\u003e\u003cstrong data-end=\"1754\" data-start=\"1736\"\u003eTaste Profile:\u003c\/strong\u003e Earthy and mineral-forward with cementy depth, iron notes, and subtle smoky tones\u003c\/p\u003e\n\u003chr data-end=\"1843\" data-start=\"1840\"\u003e\n\u003ch3 data-end=\"1862\" data-start=\"1845\" data-section-id=\"1qc001c\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-end=\"1915\" data-start=\"1864\"\u003e100% natural Nakumatt clays and clay-based treats\u003c\/p\u003e\n\u003chr data-end=\"1920\" data-start=\"1917\"\u003e\n\u003ch3 data-end=\"1945\" data-start=\"1922\" data-section-id=\"bxzq9f\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-end=\"1954\" data-start=\"1947\"\u003eIndia\u003c\/p\u003e\n\u003chr data-end=\"1959\" data-start=\"1956\"\u003e\n\u003ch3 data-end=\"1991\" data-start=\"1961\" data-section-id=\"138o7fx\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-end=\"2240\" data-start=\"1993\"\u003eNakumatt clays are rooted in Indian earth traditions, known for their distinctive mineral profiles and varied textures. This mix reflects that diversity in its most natural, unfiltered form—less polished, more exploratory, and full of character.\u003c\/p\u003e\n\u003chr data-end=\"2245\" data-start=\"2242\"\u003e\n\u003ch3 data-end=\"2263\" data-start=\"2247\" data-section-id=\"1ajl8cl\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2648\" data-start=\"2265\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003cp data-end=\"21\" data-start=\"0\"\u003e \u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51951360999751,"sku":"100002","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_35984208-faae-4d30-8de3-4e538393279d.png?v=1752860511"},{"product_id":"terracotta-tumbles-indian-edible-clay-pot-chips","title":"Terracotta Tumbles - Mixed Brken Edible Indian Terracotta Clay Pot Chips","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"65\" data-end=\"79\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"81\" data-end=\"1118\"\u003eTerracotta Tumbles are a natural Indian terracotta clay mix known for their varied crunchy textures and bold sunbaked mineral profile. This assortment of broken chips, shards, and crumbled pottery fragments delivers a satisfying sensory experience with notes of iron-rich terracotta, dry earth, kiln-fired clay, dusty minerals, and subtle muddy tangs, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture ranges from crisp brittle snaps to gritty sandy crumbles and softer dusty melts, creating a constantly changing sensory journey appreciated within geophagia and texture-focused communities. Traditionally inspired by artisan-fired terracotta vessels from regions such as Kolkata, Gujarat, and Uttar Pradesh, this mix is valued for its grounding texture, authentic earthy crunch, and raw handcrafted character. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1120\" data-end=\"1135\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1137\" data-end=\"1942\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1149\"\u003eTexture:\u003c\/strong\u003e Mixed crunchy shards with brittle snaps, gritty crumbles, and dusty soft melts\u003cbr data-start=\"1228\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1241\"\u003eTaste:\u003c\/strong\u003e Iron-rich terracotta with sunbaked earth, dry minerals, and muddy clay notes\u003cbr data-start=\"1318\" data-end=\"1321\"\u003e\u003cstrong data-start=\"1321\" data-end=\"1339\"\u003eCrunch factor:\u003c\/strong\u003e 3–5 – Medium to Very Hard\u003cbr data-start=\"1365\" data-end=\"1368\"\u003e\u003cstrong data-start=\"1368\" data-end=\"1379\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India – Kolkata, Gujarat \u0026amp; Uttar Pradesh\u003cbr data-start=\"1425\" data-end=\"1428\"\u003e\u003cstrong data-start=\"1428\" data-end=\"1441\"\u003eBest for:\u003c\/strong\u003e Texture explorers, stash builders, ASMR crunch lovers, experienced clay enthusiasts\u003cbr data-start=\"1525\" data-end=\"1528\"\u003e\u003cstrong data-start=\"1528\" data-end=\"1548\"\u003eClay experience:\u003c\/strong\u003e A varied terracotta mix offering unpredictable crunches, dusty melts, and earthy mineral depth in every handful.\u003cbr data-start=\"1661\" data-end=\"1664\"\u003e\u003cstrong data-start=\"1664\" data-end=\"1679\"\u003eASMR level:\u003c\/strong\u003e Loud crunch, dusty crack, and gritty crumble variety\u003cbr data-start=\"1732\" data-end=\"1735\"\u003e\u003cstrong data-start=\"1735\" data-end=\"1757\"\u003eHydration texture:\u003c\/strong\u003e Softens into muddy mineral-rich clay with lingering sandy grit depending on chip thickness\u003cbr data-start=\"1848\" data-end=\"1851\"\u003e\u003cstrong data-start=\"1851\" data-end=\"1867\"\u003eAroma notes:\u003c\/strong\u003e Kiln-fired pottery, dry soil, baked terracotta, dusty minerals, warm earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1944\" data-end=\"1962\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1964\" data-end=\"2603\"\u003e\u003cstrong data-start=\"1964\" data-end=\"1975\"\u003eWeight:\u003c\/strong\u003e 100g \/ 250g \/ 500g\u003cbr data-start=\"1994\" data-end=\"1997\"\u003e\u003cstrong data-start=\"1997\" data-end=\"2007\"\u003eShape:\u003c\/strong\u003e Irregular chips, shards, and crumbs (size selectable)\u003cbr data-start=\"2061\" data-end=\"2064\"\u003e\u003cstrong data-start=\"2064\" data-end=\"2075\"\u003eColour:\u003c\/strong\u003e Red, brown, smoky, and dusky terracotta tones with natural variation\u003cbr data-start=\"2144\" data-end=\"2147\"\u003e\u003cstrong data-start=\"2147\" data-end=\"2163\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2235\" data-end=\"2238\"\u003e\u003cstrong data-start=\"2238\" data-end=\"2249\"\u003eVendor:\u003c\/strong\u003e Various\u003cbr data-start=\"2266\" data-end=\"2269\"\u003e\u003cstrong data-start=\"2269\" data-end=\"2298\"\u003eTraditional clay origins:\u003c\/strong\u003e Derived from artisan terracotta vessels traditionally crafted across Indian regions including Kolkata, Gujarat, and Uttar Pradesh, these fired clay fragments reflect generations of pottery traditions rooted in earthy mineral richness and handcrafted ceramic methods.\u003cbr data-start=\"2565\" data-end=\"2568\"\u003e\u003cstrong data-start=\"2568\" data-end=\"2584\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003cp data-start=\"2605\" data-end=\"2629\"\u003e\u003cstrong data-start=\"2605\" data-end=\"2627\"\u003eAvailable options:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2630\" data-end=\"2769\"\u003e\n\u003cli data-section-id=\"15897vz\" data-start=\"2630\" data-end=\"2662\"\u003eThin or Thick chips\u003c\/li\u003e\n\u003cli data-section-id=\"1f9ul8s\" data-start=\"2663\" data-end=\"2710\"\u003eNon-Smoked, Light Smoke, or Smoky varieties\u003c\/li\u003e\n\u003cli data-section-id=\"1gg8ytw\" data-start=\"2711\" data-end=\"2769\"\u003eSmall Crumbs, Small\/Medium, or Medium\/Large chip sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2771\" data-end=\"2784\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2786\" data-end=\"3169\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Small Crumbs \/ 100g \/ Non-Smoked","offer_id":53980921299271,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small Crumbs \/ 100g \/ Light Smoke","offer_id":53980921332039,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 100g \/ Smoked","offer_id":53980921364807,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Non-Smoked","offer_id":53980921397575,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small Crumbs \/ 250g \/ Light Smoke","offer_id":53980921430343,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Smoked","offer_id":53980921463111,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Non-Smoked","offer_id":51952077111623,"sku":"0205080024","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Light Smoke","offer_id":53741590839623,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Smoked","offer_id":53844338868551,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Non-Smoked","offer_id":53741586186567,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Light Smoke","offer_id":53741590872391,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Smoked","offer_id":53844338901319,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Non-Smoked","offer_id":51952077144391,"sku":"0205080025","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Light Smoke","offer_id":53741590937927,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Smoked","offer_id":53844338966855,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Non-Smoked","offer_id":53741586252103,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Light Smoke","offer_id":53741590970695,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Smoked","offer_id":53844338999623,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Non-Smoked","offer_id":53980925788487,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Light Smoke","offer_id":53980925821255,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Smoked","offer_id":53980925854023,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Non-Smoked","offer_id":53980925886791,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Light Smoke","offer_id":53980925919559,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Smoked","offer_id":53980925952327,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Non-Smoked","offer_id":53980926083399,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Light Smoke","offer_id":53980926116167,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Smoked","offer_id":53980926148935,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Non-Smoked","offer_id":53980926181703,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Light Smoke","offer_id":53980926214471,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Smoked","offer_id":53980926247239,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Terracotta_Tumbles_-_Indian.png?v=1767313695"},{"product_id":"mystery-mix-up-150g","title":"Mystery Mix Ups by Colour - Clay for Pica\/ Geophagia - (Sells out every time, grab them while you can!)","description":"\u003cp data-end=\"447\" data-start=\"80\"\u003eFeeling adventurous? Meet the Mystery Mix Up – your crunchy lucky dip in a box. Each bundle is a hand-packed surprise pulled straight from the full Earthy Crunch UK stash. One day you might uncover a smooth chalk stick paired with powdery crumbs; the next, a smoky shard of slate tucked beside a tiny terracotta pot. You never know… and that’s half the fun.\u003c\/p\u003e\n\u003cp data-end=\"532\" data-start=\"449\"\u003eNow available in three sizes and storage options to match your craving style:\u003c\/p\u003e\n\u003cul data-end=\"732\" data-start=\"533\"\u003e\n\u003cli data-end=\"579\" data-start=\"533\"\u003e\n\u003cp data-end=\"579\" data-start=\"535\"\u003e\u003cstrong\u003eKraft Box (100g) – \u003c\/strong\u003ethe perfect taster.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"633\" data-start=\"580\"\u003e\n\u003cp data-end=\"633\" data-start=\"582\"\u003e\u003cstrong\u003eKraft Box (175g) –\u003c\/strong\u003e a generous mid-size treat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"732\" data-start=\"634\"\u003e\n\u003cp data-end=\"732\" data-start=\"636\"\u003e\u003cstrong\u003ePlastic “Forever” Reusable Box (250g) \u003c\/strong\u003e– for serious stashers who love to store and savour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"831\" data-start=\"734\"\u003eEach Mystery Mix Up is themed by colour, and every hue brings its own earthy personalities:\u003c\/p\u003e\n\u003cp data-end=\"978\" data-start=\"833\"\u003e\u003cstrong\u003eReds\u003cmeta charset=\"utf-8\"\u003e\/Browns\u003c\/strong\u003e: Red Nakumatts, Red Clay Biscuits, chewy treats, Red Mix Hex, or Red Nakumatt Cracker Balls topped with Red Khadi and Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1135\" data-start=\"980\"\u003e\u003cstrong\u003eOranges\u003c\/strong\u003e: Indian Terracottas, Mexican Terracotta, Queen Terracotta, OG Tan, orange clay chunks, with crunchy claypot crumbs and earthy powders. All Orange and peach-hued treats\u003c\/p\u003e\n\u003cp data-end=\"1256\" data-start=\"1137\"\u003e\u003cstrong\u003eGreys\u003c\/strong\u003e: Cementy clays, mixed Nakumatts, Grey Mix Hex, surprise treats or balls, dusted with mixed Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1422\" data-start=\"1258\"\u003e\u003cstrong\u003eBlacks\u003c\/strong\u003e: Smoky Sticks, Barbecue Balls, Black Cracker Cookies, Black Candy Pucks, Smoked Nakumatts, Dryfruit shards, and black candy powder for that extra kick.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003eWhites\u003c\/strong\u003e: Classic chalks, chalk balls, Choco Chip Cookies, Dusty Pops – all finished with soft White Khadi powder.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003ePinks\u003c\/strong\u003e: From Pink Ladoos, Pink Nakumatts, Rose Clay, Pink slate triangles and powder.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1998\" data-start=\"1746\"\u003eInside, you’ll find a jumble of textures – crumbly, crunchy, powdery, smooth – and flavour notes that wander from basement-damp to soil-after-rain, from petrol-smoky to cement-fresh. It’s the full crunchy rainbow, one colour family at a time.\u003c\/p\u003e\n\u003cp data-end=\"2351\" data-start=\"2000\"\u003eBecause no two boxes are alike, Mystery Mix Ups come at a sweeter price (over 40% off) – but don’t mistake “discount” for “boring.” This is variety, mystery, and surprise all wrapped up in Earthy Crunch UK’s signature eco packaging. And yes, every single box – no matter the size – comes with its own wooden spoon for instant unboxing bliss.\u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e⚠️ Heads-up: The 175g packaging slides open at either end. Go easy when unboxing – any of the mystery mix ups. Nobody wants their stash to tumble out before the first satisfying snap. \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003ePLEASE NOTE: This is NOT Old stock, these are still very much FRESH Treats, Clays and Crumbs and dusts and simply the leftovers from the main stock and inventory jumbled together\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Reds\/Browns \/ Kraft Tub (50g)","offer_id":53388365693255,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Tub (75g)","offer_id":53388365660487,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ Kraft Tub (100g)","offer_id":52632255889735,"sku":"0708150052","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ Kraft Box (175g)","offer_id":52632197366087,"sku":"0708150053","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390545735,"sku":"0708150054","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (50g)","offer_id":53388365758791,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (75g)","offer_id":53388365726023,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (100g)","offer_id":52632255922503,"sku":"0708150049","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Box (175g)","offer_id":52632197398855,"sku":"0708150050","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390578503,"sku":"0708150051","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (50g)","offer_id":53388365824327,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (75g)","offer_id":53388365791559,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Tub (100g)","offer_id":52632255955271,"sku":"0705150040","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Box (175g)","offer_id":52632197431623,"sku":"0705150041","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390611271,"sku":"0708150042","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (50g)","offer_id":53388365889863,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (75g)","offer_id":53388365857095,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (100g)","offer_id":52632255988039,"sku":"0705150037","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Box (175g)","offer_id":52632197464391,"sku":"0705150038","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390644039,"sku":"0705150039","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Greys \/ Kraft Tub (50g)","offer_id":53388365955399,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (75g)","offer_id":53388365922631,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (100g)","offer_id":52632256020807,"sku":"0708150043","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Box (175g)","offer_id":52632197497159,"sku":"0708150044","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390676807,"sku":"0708150045","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (50g)","offer_id":53388366020935,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (75g)","offer_id":53388365988167,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Tub (100g)","offer_id":52635275428167,"sku":"0708150046","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Box (175g)","offer_id":52635275395399,"sku":"0708150047","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52635275362631,"sku":"0708150048","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b6ed1146-6c95-436f-9a30-09a0ee5cc4e0.png?v=1761672560"},{"product_id":"cement-cookies-x6-edible-clay-for-pica","title":"Cement Cookies - 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Each flower-shaped cookie delivers a firm yet gently crumbly texture, with a subtle stickiness that leaves delicate crumbs behind. The flavour is deeply earthy and layered — evoking rain-soaked cement, damp petrichor, and the faint freshness of a garden after a drizzle. Dusty and mineral-rich, these cookies provide a tactile, satisfying chew that has become a favourite in the pica community.\u003c\/p\u003e\n\u003cp data-start=\"718\" data-end=\"939\"\u003eHandcrafted from a curated blend of Grey Ball, White Soft, Christmas, Strawberry, and Diamond clays, Cement Cookies balance multiple grey clay profiles to deliver a rich, nuanced, cement-like experience with every bite.\u003c\/p\u003e\n\u003chr data-start=\"941\" data-end=\"944\"\u003e\n\u003ch3 data-section-id=\"1hqzsji\" data-start=\"946\" data-end=\"966\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"967\" data-end=\"1130\"\u003eSlightly crumbly and dense with a firm base; soft, powdery finish; subtle stickiness; non-gritty. Medium crunch (Crunch Factor 3) that melts gently in the mouth.\u003c\/p\u003e\n\u003ch3 data-section-id=\"104e4rr\" data-start=\"1132\" data-end=\"1149\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1150\" data-end=\"1285\"\u003eCement-like, earthy, and mineral-rich with dusty undertones; layered notes of rain-soaked cement, vibuthi, and a fresh garden breeze.\u003c\/p\u003e\n\u003ch3 data-section-id=\"21hohb\" data-start=\"1287\" data-end=\"1306\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1307\" data-end=\"1505\"\u003eFlower-shaped cookies designed for mindful tasting, texture play, or collecting. Softly crumbly yet firmly structured, they offer an authentic grey clay experience with a tactile, satisfying chew.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1507\" data-end=\"1523\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1524\" data-end=\"1776\"\u003e\n\u003cli data-section-id=\"19utv3\" data-start=\"1524\" data-end=\"1556\"\u003e\n\u003cp data-start=\"1526\" data-end=\"1556\"\u003eSmall, flower-shaped cookies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1u74zy4\" data-start=\"1557\" data-end=\"1607\"\u003e\n\u003cp data-start=\"1559\" data-end=\"1607\"\u003eFirm yet gently crumbly with subtle stickiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1sdlltc\" data-start=\"1608\" data-end=\"1657\"\u003e\n\u003cp data-start=\"1610\" data-end=\"1657\"\u003eMineral-rich, cement-inspired flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"buniie\" data-start=\"1658\" data-end=\"1710\"\u003e\n\u003cp data-start=\"1660\" data-end=\"1710\"\u003eCurated blend of multiple traditional grey clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ioyy3w\" data-start=\"1711\" data-end=\"1776\"\u003e\n\u003cp data-start=\"1713\" data-end=\"1776\"\u003eDusty, earthy, and nuanced taste perfect for clay enthusiasts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1778\" data-end=\"1781\"\u003e\n\u003ch3 data-section-id=\"1o2c85r\" data-start=\"1783\" data-end=\"1802\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1803\" data-end=\"2628\"\u003e\n\u003cli data-section-id=\"awglyg\" data-start=\"1803\" data-end=\"1822\"\u003e\n\u003cp data-start=\"1805\" data-end=\"1822\"\u003e\u003cstrong data-start=\"1805\" data-end=\"1814\"\u003eSize:\u003c\/strong\u003e Small\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p35c98\" data-start=\"1823\" data-end=\"1853\"\u003e\n\u003cp data-start=\"1825\" data-end=\"1853\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1836\"\u003eWeight:\u003c\/strong\u003e Varies, select\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"238ty2\" data-start=\"1854\" data-end=\"1889\"\u003e\n\u003cp data-start=\"1856\" data-end=\"1889\"\u003e\u003cstrong data-start=\"1856\" data-end=\"1866\"\u003eShape:\u003c\/strong\u003e Flower-shaped cookie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"1890\" data-end=\"1916\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1916\"\u003e\u003cstrong data-start=\"1892\" data-end=\"1903\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"72ofcw\" data-start=\"1917\" data-end=\"1987\"\u003e\n\u003cp data-start=\"1919\" data-end=\"1987\"\u003e\u003cstrong data-start=\"1919\" data-end=\"1931\"\u003eTexture:\u003c\/strong\u003e Slightly crumbly and dense, with a hint of stickiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"axrwhv\" data-start=\"1988\" data-end=\"2039\"\u003e\n\u003cp data-start=\"1990\" data-end=\"2039\"\u003e\u003cstrong data-start=\"1990\" data-end=\"2008\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Firm but softer crunches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kyqsbo\" data-start=\"2040\" data-end=\"2169\"\u003e\n\u003cp data-start=\"2042\" data-end=\"2169\"\u003e\u003cstrong data-start=\"2042\" data-end=\"2060\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, earthy, dusty, mineral-rich; layered with rain-soaked cement, vibuthi, and fresh garden notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ydabfd\" data-start=\"2170\" data-end=\"2254\"\u003e\n\u003cp data-start=\"2172\" data-end=\"2254\"\u003e\u003cstrong data-start=\"2172\" data-end=\"2188\"\u003eIngredients:\u003c\/strong\u003e Grey Ball, White Soft, Christmas, Strawberry, and Diamond clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2255\" data-end=\"2287\"\u003e\n\u003cp data-start=\"2257\" data-end=\"2287\"\u003e\u003cstrong data-start=\"2257\" data-end=\"2279\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2288\" data-end=\"2313\"\u003e\n\u003cp data-start=\"2290\" data-end=\"2313\"\u003e\u003cstrong data-start=\"2290\" data-end=\"2301\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16jlg1a\" data-start=\"2314\" data-end=\"2628\"\u003e\n\u003cp data-start=\"2316\" data-end=\"2628\"\u003e\u003cstrong data-start=\"2316\" data-end=\"2345\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Grey clays from India have long been celebrated for their grounding, mineral-rich character. From the smooth, powdery White Soft to the dusty intensity of Grey Ball, each clay adds nuance to this curated blend, forming an earthy, cement-inspired profile cherished for generations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2630\" data-end=\"2633\"\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2635\" data-end=\"2649\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2650\" data-end=\"2997\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"6 Whole Cookies (up to 150g)","offer_id":53390131364167,"sku":"0405090102","price":8.49,"currency_code":"GBP","in_stock":false},{"title":"Broken Cookies (100g)","offer_id":53390131396935,"sku":"04050901022","price":5.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_99aff381-9a18-4341-bd6f-f54815307a87.png?v=1757379776"},{"product_id":"dark-smoky-sticks-edible-clay-treats-for-pica","title":"Rose Clay's Dark Smoky Sticks  - Deep Smoky Indian Clay treats","description":"\u003ch3 data-end=\"90\" data-start=\"68\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"463\" data-start=\"91\"\u003eDark Smoky Sticks are the bolder, more intense sibling of the original Smoky Sticks, crafted for a deeper, darker, and more aromatic smoky clay experience. They are made from a distinctive blend of Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, and Non-Roasted Nakumatt clays, resulting in a richer mineral base and a significantly more pronounced smoky edge.\u003c\/p\u003e\n\u003cp data-end=\"805\" data-start=\"465\"\u003eThe inclusion of Matapulgite and Coconut Smokey clays gives these sticks their darker grey appearance and amplifies their incense-like aroma, creating a more complex and immersive profile. Each stick measures approximately 4–6 cm and delivers a firm, structured crunch with a fine, powdery crumble that breaks away cleanly without sticking.\u003c\/p\u003e\n\u003cp data-end=\"1100\" data-start=\"807\"\u003eThis is a deeper evolution of the Smoky Sticks profile, leaning further into basement-earth tones, mineral richness, and smoky incense intensity. The overall experience is darker, more aromatic, and more layered, designed for those who enjoy stronger roasted and mineral-forward clay profiles.\u003c\/p\u003e\n\u003cblockquote data-end=\"1382\" data-start=\"1102\"\u003e\n\u003cp data-end=\"1382\" data-start=\"1104\"\u003e“Dark Smokey Sticks (Rose Clay batch) – Texture is top tier, it’s really good. Smaller in size compared to Lavi. Different to Lavi’s flavour but they’re still good. Similar in taste (cousins, not sisters). Texture is almost powdery crunch without sticky.” – Pica\/ASMR Princess\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr data-end=\"1387\" data-start=\"1384\"\u003e\n\u003ch3 data-end=\"1411\" data-start=\"1389\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1574\" data-start=\"1412\"\u003eFirm, crisp structure with a controlled break.\u003cbr data-end=\"1461\" data-start=\"1458\"\u003eFine, powdery crumbs that do not stick or clump.\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eCrunch level: medium (3\/5), with a light, airy crumble finish.\u003c\/p\u003e\n\u003chr data-end=\"1579\" data-start=\"1576\"\u003e\n\u003ch3 data-end=\"1600\" data-start=\"1581\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1786\" data-start=\"1601\"\u003eDeep smoky incense with intensified roasted clay notes.\u003cbr data-end=\"1659\" data-start=\"1656\"\u003eEarthy basement tones with mineral-rich cement undertones.\u003cbr data-end=\"1720\" data-start=\"1717\"\u003eSubtle petrichor layered beneath a stronger, darker smoky profile.\u003c\/p\u003e\n\u003chr data-end=\"1791\" data-start=\"1788\"\u003e\n\u003ch3 data-end=\"1814\" data-start=\"1793\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"2237\" data-start=\"1815\"\u003eA more concentrated and atmospheric version of the Smoky Sticks profile, Dark Smoky Sticks focus on depth, aroma, and mineral intensity. The blend of specialised clays enhances the incense-like character, while maintaining a structured bite that releases flavour in steady, layered waves. The experience feels darker and more immersive, with a stronger emphasis on roasted and mineral notes compared to lighter variations.\u003c\/p\u003e\n\u003chr data-end=\"2242\" data-start=\"2239\"\u003e\n\u003ch3 data-end=\"2262\" data-start=\"2244\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2507\" data-start=\"2263\"\u003e\n\u003cli data-end=\"2314\" data-start=\"2263\" data-section-id=\"od7yvs\"\u003eIntensified smoky, incense-forward clay profile\u003c\/li\u003e\n\u003cli data-end=\"2369\" data-start=\"2315\" data-section-id=\"gllgby\"\u003eDarker grey appearance from specialised clay blend\u003c\/li\u003e\n\u003cli data-end=\"2406\" data-start=\"2370\" data-section-id=\"1scirh\"\u003eFine, non-sticky powdery crumble\u003c\/li\u003e\n\u003cli data-end=\"2455\" data-start=\"2407\" data-section-id=\"160iqaz\"\u003eStrong mineral and basement-earth undertones\u003c\/li\u003e\n\u003cli data-end=\"2507\" data-start=\"2456\" data-section-id=\"1bmp0wc\"\u003eA deeper evolution of the original Smoky Sticks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2512\" data-start=\"2509\"\u003e\n\u003ch3 data-end=\"2535\" data-start=\"2514\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"3405\" data-start=\"2536\"\u003e\n\u003cli data-end=\"2577\" data-start=\"2536\" data-section-id=\"9ni9aw\"\u003e\n\u003cstrong data-end=\"2547\" data-start=\"2538\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-end=\"2599\" data-start=\"2578\" data-section-id=\"rk5ywx\"\u003e\n\u003cstrong data-end=\"2591\" data-start=\"2580\"\u003eWeight:\u003c\/strong\u003e 150 g\u003c\/li\u003e\n\u003cli data-end=\"2644\" data-start=\"2600\" data-section-id=\"dqbsx8\"\u003e\n\u003cstrong data-end=\"2612\" data-start=\"2602\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round)\u003c\/li\u003e\n\u003cli data-end=\"2692\" data-start=\"2645\" data-section-id=\"1kzbf7p\"\u003e\n\u003cstrong data-end=\"2658\" data-start=\"2647\"\u003eColour:\u003c\/strong\u003e dark grey with smoky undertones\u003c\/li\u003e\n\u003cli data-end=\"2765\" data-start=\"2693\" data-section-id=\"zs4gch\"\u003e\n\u003cstrong data-end=\"2707\" data-start=\"2695\"\u003eTexture:\u003c\/strong\u003e firm, crisp, with soft powdery crumbs that do not stick\u003c\/li\u003e\n\u003cli data-end=\"2806\" data-start=\"2766\" data-section-id=\"1et7e1u\"\u003e\n\u003cstrong data-end=\"2786\" data-start=\"2768\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-end=\"2905\" data-start=\"2807\" data-section-id=\"130ey82\"\u003e\n\u003cstrong data-end=\"2827\" data-start=\"2809\"\u003eTaste profile:\u003c\/strong\u003e dark smoky incense, earthy basement notes, mineral cement, subtle petrichor\u003c\/li\u003e\n\u003cli data-end=\"3007\" data-start=\"2906\" data-section-id=\"1uuwibz\"\u003e\n\u003cstrong data-end=\"2924\" data-start=\"2908\"\u003eIngredients:\u003c\/strong\u003e Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, Non-Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"3040\" data-start=\"3008\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"3032\" data-start=\"3010\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"3066\" data-start=\"3041\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"3054\" data-start=\"3043\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"3405\" data-start=\"3067\" data-section-id=\"16czip\"\u003e\n\u003cstrong data-end=\"3098\" data-start=\"3069\"\u003eTraditional clay origins:\u003c\/strong\u003e Dark Smoky Sticks build on Indian roasted clay traditions, incorporating specialised clays such as Matapulgite and Coconut Smokey to intensify incense-like smokiness while preserving the mineral depth of Nakumatt-based blends, offering a darker, more aromatic evolution of classic smoky geophagy profiles\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53108730233159,"sku":"04050901212","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":53108730200391,"sku":"04050901211","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53721247318343,"sku":"04050901213","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_adf70439-efc3-4d90-9d1e-710e5afefee5.png?v=1758991975"},{"product_id":"elephant-clay-250g-edible-raw-clay-chunks-for-pica","title":"Elephant Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"182\" data-end=\"552\"\u003eElephant Clay is a classic Indian raw clay celebrated for its bold, cementy flavour and hearty bite. Supplied in large, varied chunks that resemble pale elephant skin, this clay offers a dry, medium crunch that breaks down into a smooth, paste-like texture when chewed. The pieces are firm but approachable, sometimes sticking slightly, yet always clean and grit-free.\u003c\/p\u003e\n\u003cp data-start=\"554\" data-end=\"927\"\u003eThe taste is unmistakably cementy and dusty, with layers of fresh water tones, faint metallic hints, and a damp basement aroma when wet. It’s earthy, bold, and satisfyingly mineral — a favourite for those who enjoy strong raw clay notes without creaminess. Elephant Clay pairs especially well with Mexican clay pots, creating a rich and complementary geophagy experience.\u003c\/p\u003e\n\u003cp data-start=\"929\" data-end=\"984\"\u003e\u003cstrong data-start=\"929\" data-end=\"938\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"938\" data-end=\"941\"\u003eVaried raw clay chunks, mostly bite-sized\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1007\"\u003e\u003cstrong data-start=\"986\" data-end=\"997\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"997\" data-end=\"1000\"\u003e250 g\u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1048\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1019\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1019\" data-end=\"1022\"\u003eIrregular, chunky pieces\u003c\/p\u003e\n\u003cp data-start=\"1050\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1061\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1061\" data-end=\"1064\"\u003eLight grey to pale elephant-skin tones\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1226\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1118\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1118\" data-end=\"1121\"\u003eDry and firm; medium crunch that softens into a smooth paste; slightly sticky in larger pieces, no grit\u003c\/p\u003e\n\u003cp data-start=\"1228\" data-end=\"1270\"\u003e\u003cstrong data-start=\"1228\" data-end=\"1246\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1246\" data-end=\"1249\"\u003e3 – Medium crunches\u003c\/p\u003e\n\u003cp data-start=\"1272\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1290\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1290\" data-end=\"1293\"\u003eCementy and dusty, with damp basement aroma, fresh water tones, faint metallic hints, earthy depth\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1459\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1411\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1411\" data-end=\"1414\"\u003e100% natural non-roasted elephant grey clay\u003c\/p\u003e\n\u003cp data-start=\"1461\" data-end=\"1493\"\u003e\u003cstrong data-start=\"1461\" data-end=\"1483\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1483\" data-end=\"1486\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1495\" data-end=\"1534\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1506\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1506\" data-end=\"1509\"\u003eAJ Premium Indian Clays\u003c\/p\u003e\n\u003cp data-start=\"1536\" data-end=\"1971\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1565\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1565\" data-end=\"1568\"\u003eElephant Clay reflects the long-standing use of raw clays in Indian geophagy traditions. Its large, chunky form and cement-forward flavour mirror regional clays valued for their grounding, mineral-rich qualities. Prepared by cleaning and sun-drying, this clay remains true to its natural origins — a pure, unadulterated experience prized by clay lovers for its bold taste and smooth, grit-free crunch.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53856884719943,"sku":"03050201952","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52682158080327,"sku":"03050201951","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52682158047559,"sku":"0305020196","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/12_6ef775ff-adaf-42d4-b2ca-88cfac6cbfdc.png?v=1762213371"},{"product_id":"terraluna-coins-100g-exclusive-edible-clay-treat-for-pica","title":"Terra-Luna - Exclusive to ECUK - Mineral-rich Petrichor clay treat","description":"\u003cp data-start=\"144\" data-end=\"623\"\u003eTerra-Luna Treats are a celestial little treat for those who love the earthy depth of terracotta and the crisp mineral bite of cement tones. Each coin is carefully shaped and blended from Elephant, SilverRose, Bluebellgrape, Plain Nakumatt and Marina clays, combined with baked Indian terracotta clay pot crumbs. The result? Bite-sized discs that look as though they’ve been plucked straight from the moon’s surface — cratered, pale, and full of character.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"1028\"\u003eThese coins strike a beautiful balance: medium crunchy with little bursts of crispness, entirely grit-free, and never sticky. The flavour profile dances between rich cementy undertones and the warm, iron-mineral richness of Indian terracotta. Fresh, earthy aromas rise with every bite, making TerraLuna Coins a brand new favourite and a truly exclusive custom blend, crafted just for Earthy Crunch UK.\u003c\/p\u003e\n\u003cul data-start=\"1030\" data-end=\"1730\"\u003e\n\u003cli data-start=\"1030\" data-end=\"1073\"\u003e\n\u003cp data-start=\"1032\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1041\"\u003eSize:\u003c\/strong\u003e VAries - Coin-shaped, bite-sized discs, squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1074\" data-end=\"1107\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1107\"\u003e\u003cstrong data-start=\"1076\" data-end=\"1087\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1108\" data-end=\"1151\"\u003e\n\u003cp data-start=\"1110\" data-end=\"1151\"\u003e\u003cstrong data-start=\"1110\" data-end=\"1120\"\u003eShape:\u003c\/strong\u003e Round, coin-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1152\" data-end=\"1212\"\u003e\n\u003cp data-start=\"1154\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1165\"\u003eColour:\u003c\/strong\u003e Pale moon-grey with earthy terracotta flecks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1213\" data-end=\"1265\"\u003e\n\u003cp data-start=\"1215\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1215\" data-end=\"1227\"\u003eTexture:\u003c\/strong\u003e Medium crunchy, with crispy pockets of terracotta clay pot pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1266\" data-end=\"1320\"\u003e\n\u003cp data-start=\"1268\" data-end=\"1320\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1286\"\u003eCrunch Factor:\u003c\/strong\u003e Medium to crisp bursts, no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1321\" data-end=\"1404\"\u003e\n\u003cp data-start=\"1323\" data-end=\"1404\"\u003e\u003cstrong data-start=\"1323\" data-end=\"1341\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, strong petrichor, mineral-rich, iron-earthy, fresh, terracotta warmth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1405\" data-end=\"1520\"\u003e\n\u003cp data-start=\"1407\" data-end=\"1520\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1423\"\u003eIngredients:\u003c\/strong\u003e Elephant, SilverRose, Bluebellgrape, Plain Nakumatt, Marina, Indian terracotta clay pot crumbs (as depicted you can see the orange flecks)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1521\" data-end=\"1553\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1523\" data-end=\"1545\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1554\" data-end=\"1579\"\u003e\n\u003cp data-start=\"1556\" data-end=\"1579\"\u003e\u003cstrong data-start=\"1556\" data-end=\"1567\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1580\" data-end=\"1730\"\u003e\n\u003cp data-start=\"1582\" data-end=\"1730\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1611\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in the Indian tradition of terracotta pots, combining baked earth with the mineral strength of natural clays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52429982138695,"sku":"0405090120","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e41dfa8f-e424-4c01-a1ad-069aaafd4f63.png?v=1759072860"},{"product_id":"smoky-overload","title":"Smoky Overload - Smoky Indian Clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"38\" data-end=\"60\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"61\" data-end=\"375\"\u003eSmoky Overload is a decadent two-layered clay creation crafted for enthusiasts who crave deep smoky character and classic earthy clay flavours. Each square combines a lighter smoky layer with a richer dark smoky base, creating a complex flavour journey that balances gentle smokiness with deeper mineral intensity.\u003c\/p\u003e\n\u003cp data-start=\"377\" data-end=\"710\"\u003eThe lighter layer blends Half Roasted Nakumatt, Fully Roasted Nakumatt, Smoked Nakumatt, and Red Nakumatt, delivering subtle smoky notes with a clean grey clay profile. Beneath it sits the darker layer, made from Matapulgite, Smoked Nakumatt, Coconut Smokey, and Red Nakumatt, adding depth, richness, and a stronger earthy character.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"999\"\u003eThe result is a layered clay experience where each bite reveals both light smoky tones and darker mineral notes. With its smooth finish and crumbly structure, Smoky Overload offers a rich, satisfying indulgence for seasoned clay enthusiasts who appreciate roasted and smoked clay blends.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"1001\" data-end=\"1023\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"1024\" data-end=\"1330\"\u003eSmoky Overload has a soft yet firm structure created from compressed clay dust. The bite produces a dull, crumbly crunch that breaks down into very fine crumbs. The texture remains smooth, dry, and non-sticky throughout, with no grit and a light, dusty crumble that enhances the overall sensory experience.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1332\" data-end=\"1351\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1352\" data-end=\"1705\"\u003eThe flavour is strongly mineral and cement-like, typical of grey Nakumatt clay. Dry, earthy notes dominate the palate, complemented by subtle smokiness from the roasted and smoked clay blend. Hints of basement-like mineral depth and gentle earthy undertones round out the experience, creating a layered smoky profile that lingers softly after each bite.\u003c\/p\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1707\" data-end=\"1728\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1729\" data-end=\"2026\"\u003eEach brownie-style square delivers a balanced contrast between the lighter smoky layer and the darker, more intense base. The crumbly texture and layered clay composition create a slow, evolving flavour experience that rewards those who enjoy traditional roasted clay blends with smoky complexity.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"2028\" data-end=\"2044\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"2045\" data-end=\"2327\"\u003e\n\u003cli data-section-id=\"1g86pev\" data-start=\"2045\" data-end=\"2101\"\u003e\n\u003cp data-start=\"2047\" data-end=\"2101\"\u003eTwo-layer clay blend with contrasting smoky profiles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p04mla\" data-start=\"2102\" data-end=\"2161\"\u003e\n\u003cp data-start=\"2104\" data-end=\"2161\"\u003eCrafted from multiple roasted and smoked Nakumatt clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"u2j839\" data-start=\"2162\" data-end=\"2208\"\u003e\n\u003cp data-start=\"2164\" data-end=\"2208\"\u003eSmooth, crumbly texture with gentle crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"67mmn1\" data-start=\"2209\" data-end=\"2259\"\u003e\n\u003cp data-start=\"2211\" data-end=\"2259\"\u003eCement-like grey clay flavour with smoky depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12ciiqy\" data-start=\"2260\" data-end=\"2327\"\u003e\n\u003cp data-start=\"2262\" data-end=\"2327\"\u003eIdeal for experienced clay enthusiasts seeking layered flavours\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"2329\" data-end=\"2348\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2349\" data-end=\"3263\"\u003e\n\u003cli data-section-id=\"qgjgsu\" data-start=\"2349\" data-end=\"2392\"\u003e\n\u003cp data-start=\"2351\" data-end=\"2392\"\u003e\u003cstrong data-start=\"2351\" data-end=\"2360\"\u003eSize:\u003c\/strong\u003e Approximately 4 cm per square\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bt613z\" data-start=\"2393\" data-end=\"2429\"\u003e\n\u003cp data-start=\"2395\" data-end=\"2429\"\u003e\u003cstrong data-start=\"2395\" data-end=\"2405\"\u003eShape:\u003c\/strong\u003e Brownie-style squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"2430\" data-end=\"2456\"\u003e\n\u003cp data-start=\"2432\" data-end=\"2456\"\u003e\u003cstrong data-start=\"2432\" data-end=\"2443\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1elakid\" data-start=\"2457\" data-end=\"2563\"\u003e\n\u003cp data-start=\"2459\" data-end=\"2563\"\u003e\u003cstrong data-start=\"2459\" data-end=\"2471\"\u003eTexture:\u003c\/strong\u003e Soft compressed clay dust with dull crumbly crunch; very fine, non-sticky crumbs; no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9gyx0s\" data-start=\"2564\" data-end=\"2631\"\u003e\n\u003cp data-start=\"2566\" data-end=\"2631\"\u003e\u003cstrong data-start=\"2566\" data-end=\"2584\"\u003eCrunch factor:\u003c\/strong\u003e 3 – gentle, medium crunch with smooth finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"osf4sw\" data-start=\"2632\" data-end=\"2727\"\u003e\n\u003cp data-start=\"2634\" data-end=\"2727\"\u003e\u003cstrong data-start=\"2634\" data-end=\"2652\"\u003eTaste profile:\u003c\/strong\u003e Cement-like, dry and crumbly with smoky, mineral and basement undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1r190mv\" data-start=\"2728\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2730\" data-end=\"2748\"\u003e\u003cstrong data-start=\"2730\" data-end=\"2746\"\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2751\" data-end=\"2935\"\u003e\n\u003cli data-section-id=\"1qzxue7\" data-start=\"2751\" data-end=\"2848\"\u003e\n\u003cp data-start=\"2753\" data-end=\"2848\"\u003e\u003cstrong data-start=\"2753\" data-end=\"2769\"\u003eSmoky layer:\u003c\/strong\u003e Half Roasted Nakumatt, Fully Roasted Nakumatt, Smoked Nakumatt, Red Nakumatt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"r96ewc\" data-start=\"2851\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2853\" data-end=\"2935\"\u003e\u003cstrong data-start=\"2853\" data-end=\"2874\"\u003eDark smoky layer:\u003c\/strong\u003e Matapulgite, Smoked Nakumatt, Coconut Smokey, Red Nakumatt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2936\" data-end=\"2968\"\u003e\n\u003cp data-start=\"2938\" data-end=\"2968\"\u003e\u003cstrong data-start=\"2938\" data-end=\"2960\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jhjswb\" data-start=\"2969\" data-end=\"3022\"\u003e\n\u003cp data-start=\"2971\" data-end=\"3022\"\u003e\u003cstrong data-start=\"2971\" data-end=\"2982\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"doqaii\" data-start=\"3023\" data-end=\"3263\"\u003e\n\u003cp data-start=\"3025\" data-end=\"3263\"\u003e\u003cstrong data-start=\"3025\" data-end=\"3054\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian roasted and smoked clay preparation methods, where different Nakumatt clays are blended and layered to create depth of flavour and varied textures prized in geophagy traditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"4062\" data-end=\"4065\"\u003e\n\u003cp data-start=\"4067\" data-end=\"4428\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003e\u003cstrong data-start=\"4067\" data-end=\"4082\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 Piece (95g)","offer_id":53298518556999,"sku":"0405090170","price":5.69,"currency_code":"GBP","in_stock":true},{"title":"2 Pieces (200g)","offer_id":53298518589767,"sku":"04050901702","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_df7c0364-b23b-49de-b230-46f12e001e74.png?v=1759077432"},{"product_id":"strawberry-treats","title":"Strawberry Treats - Cement Indian Clay treat","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"157\" data-end=\"719\"\u003eStrawberry Treats are soft, medium-textured clay bites crafted from 100% Strawberry clay powder, celebrated for its delicate pinkish-grey tones. Each pack features an assortment of playful shapes, including stars, hearts, flowers, trees, and roses, making them as visually delightful as they are tactilely satisfying. The clay has a soft, dusty texture reminiscent of Nakumatt clay but with an even cleaner, non-sticky crunch. Compact yet airy, each piece delivers a smooth crumble and a gentle chew that’s easy on the teeth while retaining full sensory depth.\u003c\/p\u003e\n\u003cp data-start=\"721\" data-end=\"1184\"\u003eFlavour-wise, Strawberry Treats are earthy and mineral-rich, layered with classic cement-like and soil notes underpinned by subtle dirt undertones. Strong basement aromas and pronounced petrichor (rain-soaked earth) tones enhance the experience, while hints of fresh rainwater and foresty undertones provide a nuanced finish. Despite the soft pink hues, the clay maintains a grounded grey base, creating a unique, naturally indulgent treat for clay enthusiasts.\u003c\/p\u003e\n\u003chr data-start=\"1186\" data-end=\"1189\"\u003e\n\u003ch2 data-section-id=\"1hqzsji\" data-start=\"1191\" data-end=\"1211\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1212\" data-end=\"1292\"\u003eSoft-medium, dusty clay; compact yet airy; non-sticky, grit-free, smooth crumble\u003c\/p\u003e\n\u003ch2 data-section-id=\"104e4rr\" data-start=\"1294\" data-end=\"1311\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1312\" data-end=\"1435\"\u003eEarthy, cement-like, soil and dirt tones, strong basement, pronounced petrichor, fresh rain-water hints, foresty undertones\u003c\/p\u003e\n\u003ch2 data-section-id=\"21hohb\" data-start=\"1437\" data-end=\"1456\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1457\" data-end=\"1591\"\u003ePlayful bite-sized shapes for gentle chewing; medium crunch that melts into a smooth, dusty finish; perfect for sampling or collecting\u003c\/p\u003e\n\u003ch2 data-section-id=\"1iz91iu\" data-start=\"1593\" data-end=\"1609\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1610\" data-end=\"1762\"\u003e\n\u003cli data-section-id=\"tv6pb1\" data-start=\"1610\" data-end=\"1645\"\u003e\n\u003cp data-start=\"1612\" data-end=\"1645\"\u003eNon-sticky, clean-textured clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hf3p0n\" data-start=\"1646\" data-end=\"1683\"\u003e\n\u003cp data-start=\"1648\" data-end=\"1683\"\u003eVisually charming pink-grey tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1mrb27g\" data-start=\"1684\" data-end=\"1721\"\u003e\n\u003cp data-start=\"1686\" data-end=\"1721\"\u003eCompact but airy for an easy chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wik06t\" data-start=\"1722\" data-end=\"1762\"\u003e\n\u003cp data-start=\"1724\" data-end=\"1762\"\u003eClassic mineral-rich, earthy profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1764\" data-end=\"1767\"\u003e\n\u003ch2 data-section-id=\"1o2c85r\" data-start=\"1769\" data-end=\"1788\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1789\" data-end=\"2666\"\u003e\n\u003cli data-section-id=\"p56wko\" data-start=\"1789\" data-end=\"1820\"\u003e\n\u003cp data-start=\"1791\" data-end=\"1820\"\u003e\u003cstrong data-start=\"1791\" data-end=\"1800\"\u003eSize:\u003c\/strong\u003e Bite-sized pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ye5xx9\" data-start=\"1821\" data-end=\"1848\"\u003e\n\u003cp data-start=\"1823\" data-end=\"1848\"\u003e\u003cstrong data-start=\"1823\" data-end=\"1834\"\u003eWeight:\u003c\/strong\u003e 65g or 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"gc97ko\" data-start=\"1849\" data-end=\"1900\"\u003e\n\u003cp data-start=\"1851\" data-end=\"1900\"\u003e\u003cstrong data-start=\"1851\" data-end=\"1861\"\u003eShape:\u003c\/strong\u003e Stars, hearts, flowers, trees, roses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"r1xw3a\" data-start=\"1901\" data-end=\"1961\"\u003e\n\u003cp data-start=\"1903\" data-end=\"1961\"\u003e\u003cstrong data-start=\"1903\" data-end=\"1914\"\u003eColour:\u003c\/strong\u003e Pinkish-grey with dark grey\/taupe undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1qcq9vk\" data-start=\"1962\" data-end=\"2038\"\u003e\n\u003cp data-start=\"1964\" data-end=\"2038\"\u003e\u003cstrong data-start=\"1964\" data-end=\"1976\"\u003eTexture:\u003c\/strong\u003e Medium, dusty clay; crunchy, compact, non-sticky, grit-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ctcbcr\" data-start=\"2039\" data-end=\"2109\"\u003e\n\u003cp data-start=\"2041\" data-end=\"2109\"\u003e\u003cstrong data-start=\"2041\" data-end=\"2059\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with a smooth, compact finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1tdkwxp\" data-start=\"2110\" data-end=\"2256\"\u003e\n\u003cp data-start=\"2112\" data-end=\"2256\"\u003e\u003cstrong data-start=\"2112\" data-end=\"2130\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, cement-like, soil and dirt tones, strong basement, pronounced petrichor, fresh rain-water hints, foresty undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yw4ish\" data-start=\"2257\" data-end=\"2305\"\u003e\n\u003cp data-start=\"2259\" data-end=\"2305\"\u003e\u003cstrong data-start=\"2259\" data-end=\"2275\"\u003eIngredients:\u003c\/strong\u003e 100% Strawberry clay powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2306\" data-end=\"2338\"\u003e\n\u003cp data-start=\"2308\" data-end=\"2338\"\u003e\u003cstrong data-start=\"2308\" data-end=\"2330\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2339\" data-end=\"2364\"\u003e\n\u003cp data-start=\"2341\" data-end=\"2364\"\u003e\u003cstrong data-start=\"2341\" data-end=\"2352\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"zfe7ux\" data-start=\"2365\" data-end=\"2666\"\u003e\n\u003cp data-start=\"2367\" data-end=\"2666\"\u003e\u003cstrong data-start=\"2367\" data-end=\"2396\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Strawberry Treats reflect India’s natural clay traditions, mined and processed to retain authentic earthy flavours. Its soft, dusty texture and pink-grey tones combine Nakumatt-style mineral richness with deep basement and petrichor notes for a nuanced, crunchy chew.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e\u003ci\u003eDisclaimer:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53093123195207,"sku":"04050901752","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"65g","offer_id":53093123162439,"sku":"0405090175","price":3.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e311efb5-b314-4fd6-bd4d-ab94806c69b8.png?v=1759082523"},{"product_id":"red-nak-and-dryfruit-pucks-x2-edible-clay-treats-for-pica","title":"Ember Pucks - Dryfruit and Red Nak (x2) - Smoky Iron-rich Indian clay treats","description":"\u003cp data-start=\"92\" data-end=\"449\"\u003eDryfruit and Red Nak Pucks are a bold, layered clay treat pairing the smoky depth of Dryfruit with the earthy richness of Red Nakumatt. Each portion includes two handmade pucks (approx. 100 g total), showcasing one layer of pure Dryfruit clay and another of Red Nakumatt blended with a touch of Red Khadi for its signature hue.\u003c\/p\u003e\n\u003cp data-start=\"451\" data-end=\"785\"\u003eThe combination offers a dynamic crunch — Dryfruit’s smoky, roasted character meets the cementy, mineral-packed tones of Red Nakumatt, with the Khadi adding subtle red-dirt sharpness. Expect flavours that are cement-like, earthy, and slightly petrol-like, with undertones of damp basement, hot road dust, and rain-on-soil petrichor.\u003c\/p\u003e\n\u003cp data-start=\"787\" data-end=\"1044\"\u003eDespite their bold flavour, the texture is smooth and crumbly with no grit or stickiness, breaking down into a satisfying powdery chew. These pucks are rustic, mineral-rich, and designed for clay lovers who enjoy a strong yet balanced geophagy experience.\u003c\/p\u003e\n\u003cp data-start=\"1046\" data-end=\"1095\"\u003e\u003cstrong data-start=\"1046\" data-end=\"1055\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1055\" data-end=\"1058\"\u003eApprox. 5 cm handmade layered pucks\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1145\"\u003e\u003cstrong data-start=\"1097\" data-end=\"1108\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1108\" data-end=\"1111\"\u003eApprox. 100 g (2 pucks per pack)\u003c\/p\u003e\n\u003cp data-start=\"1147\" data-end=\"1182\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1157\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1157\" data-end=\"1160\"\u003eRound, layered pucks\u003c\/p\u003e\n\u003cp data-start=\"1184\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1184\" data-end=\"1195\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1195\" data-end=\"1198\"\u003eRed-grey layers with natural clay variation\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1361\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1257\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1257\" data-end=\"1260\"\u003eMedium-hard exterior, crumbly and smooth interior; breaks down to a soft powdery paste with no grit\u003c\/p\u003e\n\u003cp data-start=\"1363\" data-end=\"1425\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1381\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1381\" data-end=\"1384\"\u003e3 – Medium crunch with a powdery finish\u003c\/p\u003e\n\u003cp data-start=\"1427\" data-end=\"1564\"\u003e\u003cstrong data-start=\"1427\" data-end=\"1445\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1445\" data-end=\"1448\"\u003eCement-like, smoky, earthy, with subtle petrol notes; red topsoil sharpness and fresh rain-on-dust petrichor tones\u003c\/p\u003e\n\u003cp data-start=\"1566\" data-end=\"1665\"\u003e\u003cstrong data-start=\"1566\" data-end=\"1582\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1582\" data-end=\"1585\"\u003eOne layer 100% Dryfruit clay; one layer Red Nakumatt with a touch of Red Khadi\u003c\/p\u003e\n\u003cp data-start=\"1667\" data-end=\"1699\"\u003e\u003cstrong data-start=\"1667\" data-end=\"1689\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1689\" data-end=\"1692\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1701\" data-end=\"1726\"\u003e\u003cstrong data-start=\"1701\" data-end=\"1712\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1712\" data-end=\"1715\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1728\" data-end=\"2068\"\u003e\u003cstrong data-start=\"1728\" data-end=\"1757\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1757\" data-end=\"1760\"\u003eThese pucks draw from Northern India’s geophagy traditions, where roasted and red clays are prized for their mineral-rich flavour and aroma. By layering Red Nakumatt and Dryfruit, they deliver a striking contrast of roasted smokiness and cementy, red-earth intensity — a rustic yet refined clay indulgence.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52445886841159,"sku":"0405090124","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_de0e7dde-ca5e-4725-b160-b049cab91775.png?v=1759258986"},{"product_id":"green-clay-balls-x5-edible-clay-treats-for-pica","title":"Crystal Moons\/ Green Clay Balls - Cementy Indian Clay treats","description":"\u003ch3 data-section-id=\"1n8lizy\" data-start=\"170\" data-end=\"190\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"191\" data-end=\"735\"\u003eGreen Clay Balls are a refreshing twist on classic grey and black clay profiles, offering a softer, powdery crunch and a subtly fresh flavour. Handcrafted from 100% Crystal Moon Clay with crumbs, these bite-sized spheres deliver a unique combination of cement-like depth and garden-fresh earthiness. Each ball provides a spring-like lift to mineral-rich clay, balancing dusty basement notes with faint grassy undertones. The inclusion of crumbs adds tactile variety, giving each bite a satisfying interplay of smooth crumble and light crunch.\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"933\"\u003ePerfect for enthusiasts who enjoy classic cementy clays but want a lighter, fresher edge, Green Clay Balls offer an invigorating, multi-layered sensory experience in a compact, collectable form.\u003c\/p\u003e\n\u003chr data-start=\"935\" data-end=\"938\"\u003e\n\u003ch3 data-section-id=\"1hqzsji\" data-start=\"940\" data-end=\"960\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"961\" data-end=\"1113\"\u003eSoft, powdery crumble with light crumbs; gentle chew; non-gritty. Medium crunch (Crunch Factor 3) that transitions smoothly into a soft, dusty finish.\u003c\/p\u003e\n\u003ch3 data-section-id=\"104e4rr\" data-start=\"1115\" data-end=\"1132\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1133\" data-end=\"1294\"\u003eCementy and basement-dry with subtle garden freshness, rain-on-soil petrichor, and a faint grassy note. Dusty, mineral-rich finish enhanced by crumbly texture.\u003c\/p\u003e\n\u003ch3 data-section-id=\"21hohb\" data-start=\"1296\" data-end=\"1315\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1316\" data-end=\"1502\"\u003eBite-sized spheres with a soft, powdery snap and delicate crumb layering. Ideal for mindful clay tasting, sensory play, or adding a fresh, spring-like contrast to your clay collection.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1504\" data-end=\"1520\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1521\" data-end=\"1764\"\u003e\n\u003cli data-section-id=\"upnu4s\" data-start=\"1521\" data-end=\"1584\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1584\"\u003eSmall, pale green-grey spheres with natural tonal variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14g0v16\" data-start=\"1585\" data-end=\"1635\"\u003e\n\u003cp data-start=\"1587\" data-end=\"1635\"\u003eSoft, dusty medium crunch with crumbly texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1pak9yg\" data-start=\"1636\" data-end=\"1697\"\u003e\n\u003cp data-start=\"1638\" data-end=\"1697\"\u003eMineral-rich cementy flavour with garden-fresh undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"18upjw9\" data-start=\"1698\" data-end=\"1764\"\u003e\n\u003cp data-start=\"1700\" data-end=\"1764\"\u003eSubtle, spring-like freshness in a compact, collectible format\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1766\" data-end=\"1769\"\u003e\n\u003ch3 data-section-id=\"1o2c85r\" data-start=\"1771\" data-end=\"1790\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1791\" data-end=\"2600\"\u003e\n\u003cli data-section-id=\"1ehuz7c\" data-start=\"1791\" data-end=\"1821\"\u003e\n\u003cp data-start=\"1793\" data-end=\"1821\"\u003e\u003cstrong data-start=\"1793\" data-end=\"1802\"\u003eSize:\u003c\/strong\u003e 1.5–2 cm spheres\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xe06y2\" data-start=\"1822\" data-end=\"1851\"\u003e\n\u003cp data-start=\"1824\" data-end=\"1851\"\u003e\u003cstrong data-start=\"1824\" data-end=\"1835\"\u003eWeight:\u003c\/strong\u003e Approx. 115 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1pfa59s\" data-start=\"1852\" data-end=\"1884\"\u003e\n\u003cp data-start=\"1854\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1854\" data-end=\"1864\"\u003eShape:\u003c\/strong\u003e Small round balls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kxgixz\" data-start=\"1885\" data-end=\"1945\"\u003e\n\u003cp data-start=\"1887\" data-end=\"1945\"\u003e\u003cstrong data-start=\"1887\" data-end=\"1898\"\u003eColour:\u003c\/strong\u003e Pale green-grey with natural tonal variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"84kw0o\" data-start=\"1946\" data-end=\"2018\"\u003e\n\u003cp data-start=\"1948\" data-end=\"2018\"\u003e\u003cstrong data-start=\"1948\" data-end=\"1960\"\u003eTexture:\u003c\/strong\u003e Soft crunch, powdery crumble with light crumbs; no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cwndv8\" data-start=\"2019\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2021\" data-end=\"2081\"\u003e\u003cstrong data-start=\"2021\" data-end=\"2039\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with soft, dusty chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h320qd\" data-start=\"2082\" data-end=\"2230\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2230\"\u003e\u003cstrong data-start=\"2084\" data-end=\"2102\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and basement-dry with fresh grassy tones, rain-on-soil petrichor, garden freshness; dusty finish with crumbly texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wtlx98\" data-start=\"2231\" data-end=\"2286\"\u003e\n\u003cp data-start=\"2233\" data-end=\"2286\"\u003e\u003cstrong data-start=\"2233\" data-end=\"2249\"\u003eIngredients:\u003c\/strong\u003e 100% Crystal Moon Clay with crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2287\" data-end=\"2319\"\u003e\n\u003cp data-start=\"2289\" data-end=\"2319\"\u003e\u003cstrong data-start=\"2289\" data-end=\"2311\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2320\" data-end=\"2345\"\u003e\n\u003cp data-start=\"2322\" data-end=\"2345\"\u003e\u003cstrong data-start=\"2322\" data-end=\"2333\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eukzsv\" data-start=\"2346\" data-end=\"2600\"\u003e\n\u003cp data-start=\"2348\" data-end=\"2600\"\u003e\u003cstrong data-start=\"2348\" data-end=\"2377\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Crystal Moon Clay is prized for its mineral clarity and subtle, fresh flavour. Its cementy base paired with garden-fresh earthiness creates a rare, sought-after clay experience that stands out from deeper, smokier clays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2602\" data-end=\"2605\"\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2607\" data-end=\"2621\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2622\" data-end=\"2969\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52461983564103,"sku":"0405090110","price":7.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b78883a8-36d6-4754-be8c-f6a288bde40c.png?v=1759441085"},{"product_id":"dryfruit-coated-in-red-khadi-125g-edible-clay-treats-for-pica","title":"Dryfruit Pakora - Dry fruit coated in Red Khadi - Clay treats for Pica\/ Geophagia","description":"\u003cp data-end=\"527\" data-start=\"81\"\u003eDryfruit in Red Khadi is a bold and richly textured clay treat that combines the smoky, roasted intensity of Dryfruit clay with the vibrant mineral depth of Red Khadi. Each bite-sized piece showcases a beautifully balanced flavour profile: the roasted petrol-like smokiness of Dryfruit is tempered by the earthy, iron-rich tones of Red Khadi, creating a robust, multi-layered experience for clay enthusiasts.\u003c\/p\u003e\n\u003cp data-end=\"887\" data-start=\"529\"\u003eThe texture is medium-hard with a soft, crumbly interior, allowing each piece to break down smoothly into a powdery paste. Crumbs add a subtle extra crunch, enhancing the sensory experience without introducing grit. This combination delivers the classic cementy, earthy flavour clay lovers crave, with a hint of metallic warmth and grounding mineral depth.\u003c\/p\u003e\n\u003cp data-end=\"1092\" data-start=\"889\"\u003eIdeal for collectors or anyone seeking a bold, complex treat, Dryfruit in Red Khadi is a celebration of India’s traditional roasted and red clays, crafted for maximum flavour and texture enjoyment.\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1103\" data-start=\"1094\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1135\" data-start=\"1124\"\u003eWeight:\u003c\/strong\u003e Approx. 100g\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1162\" data-start=\"1152\"\u003eShape:\u003c\/strong\u003e Natural, irregular pieces\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1202\" data-start=\"1191\"\u003eColour:\u003c\/strong\u003e Deep red-brown tones with dusty highlights\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1260\" data-start=\"1248\"\u003eTexture:\u003c\/strong\u003e Medium-hard exterior with soft, crumbly interior; smooth, powdery paste with slight crumbs\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1372\" data-start=\"1354\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1437\" data-start=\"1419\"\u003eTaste Profile:\u003c\/strong\u003e Roasted, petrol-like Dryfruit smokiness combined with earthy, iron-rich Red Khadi and mineral-rich finish\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1571\" data-start=\"1555\"\u003eIngredients:\u003c\/strong\u003e 100% Dryfruit clay mixed with Red Khadi\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1636\" data-start=\"1614\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1656\" data-start=\"1645\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1698\" data-start=\"1669\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Roasted Dryfruit and Red Khadi clays are prized in India for their complex mineral depth and bold flavour. This combination highlights the smoky warmth of Dryfruit while grounding it with the natural iron and cementy tones of Red Khadi, offering a sophisticated clay experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462392181063,"sku":"0405090126","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_f7877623-8ba1-400e-8fba-635f53d646c8.png?v=1759446236"},{"product_id":"red-nakumatt-coated-in-red-khadi-125g-edible-clay-treats-for-pica","title":"Red Pakora - Red Nakumatt coated in Red Khadi  - Earthy Indian clay treats","description":"\u003cp data-start=\"92\" data-end=\"434\"\u003eRed Nakumatt coated in Red Khadi is a bold, iron-rich treat that celebrates the best of India’s red clays. Each bite-sized piece is crafted with a core of deep, earthy Red Nakumatt, then coated in a fine layer of Red Khadi powder, creating a double-layered indulgence for lovers of strong, cementy clays.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"839\"\u003eThe texture begins with a medium crunch that quickly breaks down into a smooth, crumbly paste, releasing earthy, mineral-rich tones with a touch of dustiness. Crumbs add a little extra crunch along the way, keeping every bite interesting. The flavour is a striking balance of cement-like dampness and iron-heavy warmth, with notes of basement earth, red topsoil, and freshly broken brick dust.\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"995\"\u003ePerfect for those who crave robust red clays, this treat combines the gritty cementy appeal of Nakumatt with the smooth, grounding powderiness of Khadi.\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"997\" data-end=\"1006\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1027\" data-end=\"1038\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1055\" data-end=\"1065\"\u003eShape:\u003c\/strong\u003e Natural, irregular pieces\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1094\" data-end=\"1105\"\u003eColour:\u003c\/strong\u003e Rich deep reds with dusty coating\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1142\" data-end=\"1154\"\u003eTexture:\u003c\/strong\u003e Medium-hard, breaks into soft, powdery paste; coating gives a smooth, dry crumble; includes crumbs for added crunch\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1291\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with smooth, crumbly chew\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1338\" data-end=\"1356\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, mineral-rich with damp basement tones, iron-heavy earthiness, and red topsoil dust; grounding and bold\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay coated in Red Khadi\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1528\" data-end=\"1550\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1559\" data-end=\"1570\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1612\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Both Red Nakumatt and Red Khadi are highly regarded within Indian geophagy traditions for their earthy depth and mineral richness. This layered treat highlights the distinctive profiles of both clays—cementy and robust from the Nakumatt core, softened and enriched by the Khadi coating.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462831173959,"sku":"0405090155","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_dba5843a-f8ec-4777-97e8-f0ad91a59c0c.png?v=1759446264"},{"product_id":"all-reds-treats-edible-clay-treats-for-pica","title":"\"All Reds\" Clay Treats - Exclusive to ECUK - Mineral-rich Indian clay treats","description":"\u003cp data-start=\"82\" data-end=\"405\"\u003eAll Reds Treats bring together the finest of India’s bold, mineral-rich red clays in one indulgent mix. Each bite-sized coin-shaped piece is crafted from a blend of Red Nakumatt, Red Khadi, and Red Shale Stone\/Slate, creating a layered clay experience that’s as earthy as it is satisfying.\u003c\/p\u003e\n\u003cp data-start=\"407\" data-end=\"846\"\u003eThese treats deliver a medium crunch that breaks down into a soft, powdery chew with natural crumbs adding extra texture. The flavour is unmistakably cementy, laced with the iron-heavy richness of red clays, subtle dustiness, and the grounding feel of damp basement tones. A faint brick-dust aroma and rain-on-soil freshness come through once moistened, making them a bold yet smooth indulgence for lovers of deep red earths.\u003c\/p\u003e\n\u003cp data-start=\"848\" data-end=\"996\"\u003eExclusively sourced from Rose Clay, India, these treats celebrate the distinct flavour profiles of traditional Indian red clays in every bite.\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"998\" data-end=\"1007\"\u003eSize:\u003c\/strong\u003e Bite-sized, approx. 1.5 cm each\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1053\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g (6 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1090\" data-end=\"1100\"\u003eShape:\u003c\/strong\u003e Varies; hearts, rounds, squares, Coin-shaped (current batch)\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1141\" data-end=\"1152\"\u003eColour:\u003c\/strong\u003e Rich earthy reds with natural clay variation\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1200\" data-end=\"1212\"\u003eTexture:\u003c\/strong\u003e Medium crunch, breaks into soft, powdery chew; crumbly with no grit\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1283\" data-end=\"1301\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with smooth finish\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1341\" data-end=\"1359\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and mineral-heavy with damp basement and red topsoil tones; dusty, iron-rich, with subtle fresh rain-on-soil aroma\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1501\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt, Red Khadi, Red Shale Stone\/Slate\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1551\" data-end=\"1573\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1593\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1606\" data-end=\"1635\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Red clays such as Nakumatt, Khadi, and Shale Stone have long been prized in Indian geophagy traditions for their strong, earthy, mineral-rich profiles. These “All Reds” celebrate that heritage, combining multiple red clays into a single treat for a full-bodied, iron-rich clay experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462918074695,"sku":"0405090114","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4db479ae-af27-46e2-9077-1940bd1c417f.png?v=1759446632"},{"product_id":"pink-nakumatt-coated-in-rose-clay-125g-edible-clay-treats-for-pica","title":"Pink Pakora - Pink Nakumatt coated in Rose Clay  - Exclusive Indian clay treats","description":"\u003cp data-start=\"99\" data-end=\"406\"\u003ePink Nakumatt coated in Rose Clay is a soft yet bold treat that captures the best of India’s delicate pink and rose-hued clays. Each irregular chunk is made from mineral-rich Pink Nakumatt, carefully coated in dusty Rose Clay powder to enhance both flavour and texture.\u003c\/p\u003e\n\u003cp data-start=\"408\" data-end=\"843\"\u003eThese pieces have a satisfying medium crunch that quickly breaks down into a smooth, powdery paste with no grit. Crumb accents bring extra bite, while the flavour leans towards cementy freshness with subtle floral-earth undertones from the Rose Clay coating. When moistened, they release faint notes of basement dampness, sunbaked dust, and spring rain on stone, balanced by the gentle mineral sweetness of Pink Nakumatt.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1030\"\u003ePerfect for those who enjoy a cement-forward clay treat with a softer, more refined edge, this blend delivers a grounded yet refreshing profile that feels both classic and unique.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1030\"\u003e\u003cmeta charset=\"utf-8\"\u003eMade exclusively for Earthy Crunch UK\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1041\"\u003eSize:\u003c\/strong\u003e Irregular bite-sized chunks\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1083\"\u003eWeight:\u003c\/strong\u003e Approx. 125 g per pack\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Chunk-style, hand-broken pieces\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1165\"\u003eColour:\u003c\/strong\u003e Pale pink interiors dusted with soft rose-toned coating\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1224\" data-end=\"1236\"\u003eTexture:\u003c\/strong\u003e Medium crunch with crumbly, smooth finish; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1302\" data-end=\"1320\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Solid crunch with quick crumble\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1359\" data-end=\"1377\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and mineral-rich with subtle floral earthiness; fresh rain-on-stone, dusty basement tones, and a faint natural sweetness\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1525\"\u003eIngredients:\u003c\/strong\u003e Pink Nakumatt, Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1575\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1584\" data-end=\"1595\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1608\" data-end=\"1637\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Pink Nakumatt and Rose Clay are part of India’s long-standing edible clay traditions, prized for their mineral depth and distinctive flavour. Together, they form a harmonious pairing of cementy strength and softer, rose-hued subtlety.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462936031559,"sku":"0405090151","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_17cac142-4a69-405b-8925-17903096aca2.png?v=1759447013"},{"product_id":"mixed-clay-cookies-x2-edible-clay-treats-for-pica-copy","title":"\"Falooda\" Mixed Clay Cookies with Crumbs - Bestselling Indian Earthy Clay treats","description":"\u003cp data-start=\"134\" data-end=\"520\"\u003eFalooda is Rose Clay’s signature creation — a bold, playful cookie-style treat inspired by the traditional Falooda milkshake, a rich Indian dessert known for its layered flavours and textures. In true homage, these cookies bring together all clays and all crumbs in one indulgent bite, creating a layered, multi-sensory experience unlike any other.\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"987\"\u003eEach cookie is handmade from a unique mix of cementy greys, mineral-rich petrichor tones, iron-heavy reds, and bold smoky blacks. The result is a crunch explosion: a solid medium crunch that quickly breaks down into chewy crumbs and a smooth, powdery paste. Expect the classic cement-forward taste of grey clays, the earthy freshness of rain-soaked soil, the depth of red minerals, and the moody smokiness of darker blends — all balanced in a single bite.\u003c\/p\u003e\n\u003cp data-start=\"989\" data-end=\"1169\"\u003eChunky, rustic, and bursting with layered flavours, Falooda is a must-try for clay lovers who want to experience the full spectrum of India’s edible clay tradition in one cookie.\u003c\/p\u003e\n\u003cp data-start=\"1171\" data-end=\"1221\"\u003e\u003cstrong data-start=\"1171\" data-end=\"1180\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1180\" data-end=\"1183\"\u003ePieces vary, approximately 5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1223\" data-end=\"1234\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e2 whole cookies, approx. 80 g per pack OR 100g Broken Pieces\u003c\/p\u003e\n\u003cp data-start=\"1273\" data-end=\"1315\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1283\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1283\" data-end=\"1286\"\u003eRustic, cookie-style rounds\u003c\/p\u003e\n\u003cp data-start=\"1317\" data-end=\"1398\"\u003e\u003cstrong data-start=\"1317\" data-end=\"1328\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1328\" data-end=\"1331\"\u003eVaried earthy tones — greys, reds, blacks, and dusty natural hues are mixed to make a dusty rose pinky taupe colour\u003c\/p\u003e\n\u003cp data-start=\"1400\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1400\" data-end=\"1412\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1412\" data-end=\"1415\"\u003eMedium crunch exterior; crumbly interior with chewy clay crumbs and clean, grit-free finish\u003c\/p\u003e\n\u003cp data-start=\"1510\" data-end=\"1574\"\u003e\u003cstrong data-start=\"1510\" data-end=\"1528\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1528\" data-end=\"1531\"\u003e3 – Medium crunch with satisfying crumble\u003c\/p\u003e\n\u003cp data-start=\"1576\" data-end=\"1732\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1594\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1594\" data-end=\"1597\"\u003eCementy and earthy with fresh rain petrichor, basement dampness, iron-rich red tones, and smoky black clay depth; layered and complex\u003c\/p\u003e\n\u003cp data-start=\"1734\" data-end=\"1831\"\u003e\u003cstrong data-start=\"1734\" data-end=\"1750\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1750\" data-end=\"1753\"\u003eSignature Rose Clay blend of grey, red, and black clays with assorted crumbs\u003c\/p\u003e\n\u003cp data-start=\"1833\" data-end=\"1865\"\u003e\u003cstrong data-start=\"1833\" data-end=\"1855\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1855\" data-end=\"1858\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1867\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1867\" data-end=\"1878\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1878\" data-end=\"1881\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1894\" data-end=\"2336\"\u003e\u003cstrong data-start=\"1894\" data-end=\"1923\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1923\" data-end=\"1926\"\u003eNamed after the beloved \u003cstrong data-start=\"1950\" data-end=\"1971\"\u003eFalooda milkshake\u003c\/strong\u003e — a traditional Indian dessert celebrated for combining textures and flavours — these cookies mirror that layered indulgence in edible clay form. Drawing from India’s long heritage of geophagy, Falooda unites the cementy strength of greys, the mineral power of reds, and the smoky richness of black clays into a single signature creation, exclusive to Rose Clay.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53208693670215,"sku":"0405090133","price":4.79,"currency_code":"GBP","in_stock":false},{"title":"100g Broken Pieces","offer_id":53208693702983,"sku":"04050901332","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_39900f5d-a830-423d-8b7c-8c636f068265.png?v=1759521273"},{"product_id":"red-slate-balls-x4-edible-clay-treats-for-pica","title":"Pink Nakumatt Clay Balls - Indian Basement-tone Clay treats","description":"\u003cp data-end=\"330\" data-start=\"0\"\u003ePink Clay Balls are delicate, mineral-rich treats crafted from 100% Pink Nakumatt powder with crumbs, offering a smooth yet satisfyingly crunchy experience. Each ball is handmade and perfectly bite-sized, showcasing subtle pinkish-grey hues that hint at the soft, earthy richness within.\u003c\/p\u003e\n\u003cp data-end=\"695\" data-start=\"332\"\u003eThe texture is light and dry with a medium crunch that quickly breaks down into a smooth, powdery paste. The included crumbs add gentle pops of texture and a natural rustic charm. Flavour-wise, expect that familiar wet cement and basement earthiness, layered with a fresh, almost iron-like petrichor note.\u003c\/p\u003e\n\u003cp data-end=\"860\" data-start=\"697\"\u003eThese are a lovely pick for those who prefer dusty, dry, non-sticky clays with balanced flavour depth and a touch of smooth sweetness from the Pink Nakumatt.\u003c\/p\u003e\n\u003cp data-end=\"902\" data-start=\"862\"\u003e\u003cstrong data-end=\"871\" data-start=\"862\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"874\" data-start=\"871\"\u003eEach ball approx. 1.5–2 cm\u003c\/p\u003e\n\u003cp data-end=\"952\" data-start=\"904\"\u003e\u003cstrong data-end=\"915\" data-start=\"904\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"918\" data-start=\"915\"\u003eUp to 75g (6 balls per pack)\u003c\/p\u003e\n\u003cp data-end=\"982\" data-start=\"954\"\u003e\u003cstrong data-end=\"964\" data-start=\"954\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"967\" data-start=\"964\"\u003eRound spheres\u003c\/p\u003e\n\u003cp data-end=\"1041\" data-start=\"984\"\u003e\u003cstrong data-end=\"995\" data-start=\"984\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"998\" data-start=\"995\"\u003eSoft pinkish-grey with natural clay tones\u003c\/p\u003e\n\u003cp data-end=\"1159\" data-start=\"1043\"\u003e\u003cstrong data-end=\"1055\" data-start=\"1043\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"1058\" data-start=\"1055\"\u003eSoft and dry with a smooth, powdery finish; light crumbs for added crunch; non-sticky and grit-free\u003c\/p\u003e\n\u003cp data-end=\"1226\" data-start=\"1161\"\u003e\u003cstrong data-end=\"1179\" data-start=\"1161\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1182\" data-start=\"1179\"\u003e3 – Medium, soft crunch with quick crumble\u003c\/p\u003e\n\u003cp data-end=\"1373\" data-start=\"1228\"\u003e\u003cstrong data-end=\"1246\" data-start=\"1228\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1249\" data-start=\"1246\"\u003eWet cement and dusty basement tones with hints of fresh rain and iron-rich soil, earthiness; dry and smooth with no grit\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"1375\"\u003e\u003cstrong data-end=\"1391\" data-start=\"1375\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1394\" data-start=\"1391\"\u003e100% Pink Nakumatt clay powder with crumbs\u003c\/p\u003e\n\u003cp data-end=\"1472\" data-start=\"1440\"\u003e\u003cstrong data-end=\"1462\" data-start=\"1440\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1465\" data-start=\"1462\"\u003eIndia\u003c\/p\u003e\n\u003cp data-end=\"1499\" data-start=\"1474\"\u003e\u003cstrong data-end=\"1485\" data-start=\"1474\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-end=\"1488\" data-start=\"1485\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-end=\"1864\" data-start=\"1501\"\u003e\u003cstrong data-end=\"1530\" data-start=\"1501\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1533\" data-start=\"1530\"\u003eMade from Pink Nakumatt — a naturally tinted variation of India’s iconic edible clay — these treats highlight the softer, more floral side of traditional geophagy. The combination of Nakumatt powder and crumbs captures the comforting cement-like texture and fresh rain aroma loved by clay enthusiasts, with an elegant pink twist.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483066200391,"sku":"0405090149","price":3.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_7d387208-4c53-4da8-8595-551ab890409a.png?v=1759793626"},{"product_id":"red-slate-balls-x4-edible-clay-treats-for-pica-1","title":"Red Slate Balls with crumbs - Indian Shale Stone treats","description":"\u003cp data-start=\"0\" data-end=\"350\"\u003eRed Slate Balls (x4) are striking, mineral-dense clay treats crafted from 100% red slate powder with crumbs, offering a beautifully earthy and iron-rich indulgence. Each ball is hand-shaped and polished to a natural matte finish, showcasing deep brick-red to rust tones that reflect their bold, geological roots.\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"782\"\u003eThese spheres deliver a soft crunch (Crunch Factor 2) that crumbles easily into a dry, powdery paste with subtle grit from the slate crumbs. The flavour is deeply earthy and metallic, evoking the scent of hot dust after rain and the taste of iron-rich red soil. You’ll notice notes of damp basement, stone, and a faint mineral tang that lingers smoothly — a grounding and aromatic experience for red clay lovers.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"956\"\u003eIdeal for those who appreciate gentle, powdery textures and warm, earthy flavours, Red Slate Balls bring a rustic yet refined take on traditional Indian geophagy.\u003c\/p\u003e\n\u003cp data-start=\"958\" data-end=\"993\"\u003e\u003cstrong data-start=\"958\" data-end=\"967\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"967\" data-end=\"970\"\u003eApprox. 1.5–2 cm each\u003c\/p\u003e\n\u003cp data-start=\"995\" data-end=\"1043\"\u003e\u003cstrong data-start=\"995\" data-end=\"1006\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1006\" data-end=\"1009\"\u003eApprox. 100 g (4 balls per pack)\u003c\/p\u003e\n\u003cp data-start=\"1045\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1055\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1055\" data-end=\"1058\"\u003eRound spheres\u003c\/p\u003e\n\u003cp data-start=\"1075\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1086\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1086\" data-end=\"1089\"\u003ePink- red to rust-toned with natural slate variation\u003c\/p\u003e\n\u003cp data-start=\"1144\" data-end=\"1246\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1156\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003eSmooth, slightly firm surface; crumbles into dry, powdery paste with light slate grit\u003c\/p\u003e\n\u003cp data-start=\"1248\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1248\" data-end=\"1266\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1266\" data-end=\"1269\"\u003e2 – Soft, delicate crunch with easy crumble\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1469\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1334\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1334\" data-end=\"1337\"\u003eIron-rich and earthy with mineral dust tones; warm, stone-like depth and a faint metallic tang; reminiscent of red soil after rain\u003c\/p\u003e\n\u003cp data-start=\"1471\" data-end=\"1525\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1487\" data-end=\"1490\"\u003e100% Red Slate powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1527\" data-end=\"1559\"\u003e\u003cstrong data-start=\"1527\" data-end=\"1549\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1549\" data-end=\"1552\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1561\" data-end=\"1586\"\u003e\u003cstrong data-start=\"1561\" data-end=\"1572\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1572\" data-end=\"1575\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1588\" data-end=\"1911\"\u003e\u003cstrong data-start=\"1588\" data-end=\"1617\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1617\" data-end=\"1620\"\u003eInspired by India’s ancient use of red slate and shale stones in edible clay traditions, these Red Slate Balls capture the mineral warmth and robust flavour of iron-rich earths. Perfect for collectors who enjoy the deep, rustic character of red clays in a smooth, soft-crunch form.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483085566279,"sku":"0405090163","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_7e12df22-23f5-40ed-abf5-bde0ca246ac6.png?v=1759877830"},{"product_id":"mexican-holy-bars-x-1-edible-clay-treats-for-pica","title":"Mexican Holy Bars - Mexican clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"125\" data-end=\"762\"\u003eMexican Holy Bars - Tierrita de San Juan de Los Lagos are delicate, powdery clays from Mexico. Each bar is light and soft, melting into a smooth paste without any grit or stickiness. Fragile and easily breakable, they offer a gentle, sensory clay experience. The subtle dusty tones of Chalma mud emerge beautifully, carrying earthy, basement-like aromas when moistened. Mild yet grounding, these bars pair wonderfully with a stronger red clay dip for those seeking a layered tasting experience. They carry a soft, rainwater-like freshness and a finely textured, crumbly consistency with a delicate hint of grit.\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"764\" data-end=\"773\"\u003eSize:\u003c\/strong\u003e 1 per packet (size varies by batch)\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"812\" data-end=\"823\"\u003eWeight:\u003c\/strong\u003e Up to 75g\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"836\" data-end=\"846\"\u003eShape:\u003c\/strong\u003e Irregular, batch-dependent\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"876\" data-end=\"887\"\u003eColour:\u003c\/strong\u003e White\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"896\" data-end=\"908\"\u003eTexture:\u003c\/strong\u003e Powdery, dusty, soft; melts into smooth paste, finely crumbly with subtle grit\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"990\" data-end=\"1008\"\u003eCrunch Factor:\u003c\/strong\u003e Grainy with soft grit, gentle initial crunch then soft\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1084\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, drywall and dirt-like, mild rainwater notes, clean finish\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1170\"\u003eIngredients:\u003c\/strong\u003e Natural Mexican clay\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1216\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"1226\" data-end=\"1237\"\u003eVendor:\u003c\/strong\u003e Shine Clay\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1280\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1280\" data-end=\"1283\"\u003eTierrita de San Juan de Los Lagos is part of a centuries-old tradition of sacred edible clays in Mexico. These clays are often derived from local kaolins and Chalma dirt, prized for their purity, softness, and subtle mineral flavours. Historically, Holy Bars were used in religious and ritual contexts, believed to carry protective and cleansing properties, and were consumed in small amounts for spiritual and health purposes. The kaolins lend a soft, white base with gentle melting properties, while the Chalma dirt contributes earthy depth, a mild rainwater freshness, and a lightly gritty, crumbly texture. This combination has made Mexican Holy Bars a unique culinary and cultural experience, blending subtle taste with centuries of tradition.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52505977979207,"sku":"0404110238","price":7.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4376c421-64fa-41a3-9ed0-a2dd0593017e.png?v=1760147952"},{"product_id":"mexican-kaolin-100g-edible-clay-treats-for-pica-copy","title":"Mexican Kaolin - Mexican clay for Pica\/Geophagia","description":"\u003cp data-start=\"174\" data-end=\"718\"\u003eMexican Kaolin offers a wonderfully satisfying balance between crunch and melt. Each irregular chunk delivers a soft yet crisp bite — chalky and powdery at first, transforming into a smooth, fine-grained paste that melts beautifully on the tongue. The texture is clean and refined, never gritty or sticky, with a silky feel to the touch and a delightfully earthy finish. Its gentle flavour recalls light soil and pure chalk, evoking the freshness of clean earth and the calm simplicity of natural clay.\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"720\" data-end=\"729\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"750\" data-end=\"761\"\u003eWeight:\u003c\/strong\u003e Up to 100g\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"775\" data-end=\"785\"\u003eShape:\u003c\/strong\u003e Irregular chunks with smaller crumbs\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"825\" data-end=\"836\"\u003eColour:\u003c\/strong\u003e White\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"845\" data-end=\"857\"\u003eTexture:\u003c\/strong\u003e Chalky, powdery, smooth to touch; soft crunch that melts into fine grit\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"932\" data-end=\"950\"\u003eCrunch Factor:\u003c\/strong\u003e 2 - Firm initial crunch followed by creamy melt\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"997\" data-end=\"1015\"\u003eTaste Profile:\u003c\/strong\u003e Mild, earthy, clean soil and chalk-like\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"1058\" data-end=\"1074\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Mexican Kaolin clay\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"1110\" data-end=\"1132\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"1142\" data-end=\"1153\"\u003eVendor:\u003c\/strong\u003e Shine Clay\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"1167\" data-end=\"1196\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003eKaolin, known as “white clay,” has long been valued across Mexico for its purity and natural balance of texture and flavour. Traditionally used in both artisanal crafts and spiritual cleansing rituals, Mexican kaolin is often sourced from mineral-rich deposits found in central and southern regions. Locals have historically prized it for its smoothness and the way it transforms from crisp to creamy — a quality symbolic of renewal and grounding. Its delicate, earthy taste and fine mineral composition reflect the essence of the land, offering a sensory link to centuries of natural tradition and clay craftsmanship.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52519049298247,"sku":"0304110231","price":8.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1a5ec4d0-4dda-4412-a7fb-88b6933989c5.png?v=1760298127"},{"product_id":"red-nakumatt-edible-clay-for-pica-copy","title":"Almond Clay - Nutty Indian raw clay chunks","description":"\u003cp data-start=\"138\" data-end=\"824\"\u003eAlmond Clay is a mild, soothing raw edible clay with that classic \u003cem data-start=\"227\" data-end=\"243\"\u003ecementy-earthy\u003c\/em\u003e satisfaction that many crave. Naturally sun-dried and completely free from additives, this clay offers a clean, mineral-rich crunch and a gentle, grounding aroma. It delivers a smooth, crunchy bite that breaks into soft shards — never sticky, never gritty — reminiscent of a crisp biscuit or soft nakumat. Its taste is distinctly cementy with fresh earth tones, hints of rain-on-mud freshness, and a subtle nutty undertone (though it contains no almonds or nuts). A perfect beginner-friendly choice for those who enjoy a cement-dirt combo with an easy crunch and natural finish.\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"826\" data-end=\"835\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"866\" data-end=\"877\"\u003eWeight:\u003c\/strong\u003e Approx. 250 grams per pack\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"907\" data-end=\"917\"\u003eShape:\u003c\/strong\u003e Irregular, broken pieces with sharp, dry edges\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"967\" data-end=\"978\" data-is-only-node=\"\"\u003eColour:\u003c\/strong\u003e Light grey to soft brown tones\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1024\"\u003eTexture:\u003c\/strong\u003e Crunchy, then breaks apart easily; smooth with low grit\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1083\" data-end=\"1101\"\u003eCrunch Factor:\u003c\/strong\u003e Medium 3 — soft shards with a clean snap\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1161\"\u003eTaste Profile:\u003c\/strong\u003e Cementy with earthy tones, rain-on-mud freshness, and faint nutty notes\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1252\"\u003eIngredients:\u003c\/strong\u003e 100% natural raw clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1329\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1343\" data-end=\"1354\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1366\" data-end=\"1395\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally sourced from mineral-rich Indian soil where natural sun-dried clays are enjoyed for their clean, cement-like crunch and subtle earthy aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52663086317895,"sku":"0305020100","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52663086285127,"sku":"0305020101","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_665133b5-be9e-423a-bc71-53969fd777ad.png?v=1761169061"},{"product_id":"christmas-or-xmas-clay-edible-clay-for-pica","title":"Christmas (Xmass) Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"172\" data-end=\"739\"\u003eChristmas Clay is a festive favourite — mildly roasted, semi-smoky, and delightfully crunchy from start to finish. Known for its balanced \u003cem data-start=\"333\" data-end=\"349\"\u003ecementy-earthy\u003c\/em\u003e character and smooth, endless crunch, this variety feels like a celebration in every bite. It’s dense and snappy, breaking into countless fine shards that stay crisp without ever turning creamy, gritty, or sticky. The flavour blends bold cement tones with gentle metallic hints, mild earthiness, and that nostalgic faint dust aroma when wet — reminiscent of Rose Clay and Megan combined.\u003c\/p\u003e\n\u003cp data-start=\"741\" data-end=\"1067\"\u003eNaturally sun-dried and completely additive-free, Christmas Clay carries a pleasant roasted scent and mineral-rich taste that make it especially popular around the holidays. Its warm tones and festive aroma give it a comforting, seasonal appeal — a true winter delight for clay lovers who crave something earthy yet special.\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1069\" data-end=\"1078\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1120\"\u003eWeight:\u003c\/strong\u003e Select from 100g and 250g\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1150\" data-end=\"1160\"\u003eShape:\u003c\/strong\u003e Medium, irregular broken pieces with sharp edges\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1223\"\u003eColour:\u003c\/strong\u003e Warm grey to reddish-brown tones\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1271\"\u003eTexture:\u003c\/strong\u003e Crunchy and dense; breaks into endless little shards, never sticky or creamy\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1351\" data-end=\"1369\"\u003eCrunch Factor:\u003c\/strong\u003e 3 — snappy, long-lasting crunch\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1425\"\u003eTaste Profile:\u003c\/strong\u003e Bold cement taste with mild earthiness, faint metallic notes, and a hint of dust aroma when wet\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1524\" data-end=\"1540\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1621\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1635\" data-end=\"1646\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1658\" data-end=\"1687\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally prepared during winter months in India, where seasonal roasted clays are enjoyed for their warmth, mineral richness, and crisp, festive crunch\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53783779115335,"sku":"03050201420","price":2.49,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677387419975,"sku":"0305020142","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677387387207,"sku":"0305020143","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/12_3226fe3b-4ecb-47a0-b7bb-2c7cd1bbd90e.png?v=1762216109"},{"product_id":"kylie-clay-edible-clay-for-pica","title":"Kylie Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cp data-start=\"163\" data-end=\"575\"\u003eKylie Clay feels like nature’s perfect blend of \u003cem data-start=\"234\" data-end=\"245\"\u003eChristmas\u003c\/em\u003e and \u003cem data-start=\"250\" data-end=\"258\"\u003eAlmond\u003c\/em\u003e — a smooth, earthy treat with a fresh cement tone and gentle nutty finish. It’s medium in density, breaking into soft, delicate shards that crunch satisfyingly before melting away. The texture is clean and refined — no grit, no stickiness, just a pleasant, nakumat-like crumble that keeps you coming back for more.\u003c\/p\u003e\n\u003cp data-start=\"577\" data-end=\"967\"\u003eThe flavour is balanced and fresh: cementy with soft earthy undertones, touches of fresh water, and a faint dust aroma when wet. There’s also that subtle nuttiness familiar to Almond Clay fans, yet with a smoother, more elegant finish. Kylie Clay is the kind of clay that feels effortless — crisp, comforting, and natural, with a clean mineral edge that tastes like pure earth after rain.\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"969\" data-end=\"978\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1020\"\u003eWeight:\u003c\/strong\u003e Approx. 250 grams per pack\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1060\"\u003eShape:\u003c\/strong\u003e Medium, irregular broken shards with soft, dry edges\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1116\" data-end=\"1127\"\u003eColour:\u003c\/strong\u003e Light grey with occasional beige or soft brown tones\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1183\" data-end=\"1195\"\u003eTexture:\u003c\/strong\u003e Medium; breaks into small, soft shards, smooth with no grit or stickiness\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1290\"\u003eCrunch Factor:\u003c\/strong\u003e 3 Medium — gentle, snappy, and satisfying\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1333\" data-end=\"1351\"\u003eTaste Profile:\u003c\/strong\u003e Fresh cement earthiness, mild nutty notes, faint dust aroma, and fresh water tones\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1437\" data-end=\"1453\"\u003eIngredients:\u003c\/strong\u003e 100% natural raw clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1508\" data-end=\"1530\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1544\" data-end=\"1555\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1567\" data-end=\"1596\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Naturally sun-dried in mineral-rich Indian regions where soft, smooth clays are valued for their pure taste, clean texture, and grounding earthy aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52663443652935,"sku":"0305020181","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52663443685703,"sku":"0305020203","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_8e2bfca8-e383-4db8-8549-e03108287ac7.png?v=1761398729"},{"product_id":"rose-clay-edible-clay-for-pica","title":"Rose Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"185\" data-end=\"629\"\u003eRose Clay is the elegant sister of Silverrose and the softer echo of Christmas Clay — a balanced beauty with both bold cementy depth and gentle earthy grace. Naturally sun-dried and entirely additive-free, this clay offers a crisp, medium-hard crunch that breaks cleanly without sticking or turning gummy. The texture is reminiscent of a soft nakumatt — crunchy yet smooth, never gritty, with a refined, satisfying bite.\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"1074\"\u003eFlavour-wise, Rose Clay delivers a \u003cem data-start=\"666\" data-end=\"682\"\u003ecement-forward\u003c\/em\u003e taste layered with mild earthiness and faint dusty undertones when wet. It’s not smoky, but carries a natural mineral richness that true clay lovers appreciate. Think of it as the “rose-shaped” edible clay that feels both comforting and confident — bold enough for regular crunchers, yet smooth and approachable for beginners. A classic favourite for its balance, beauty, and clean finish.\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1076\" data-end=\"1085\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1116\" data-end=\"1127\"\u003eWeight:\u003c\/strong\u003e Approx. 250 grams per pack\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1157\" data-end=\"1167\"\u003eShape:\u003c\/strong\u003e Medium, irregular chunks with soft dry edges\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1215\" data-end=\"1226\"\u003eColour:\u003c\/strong\u003e Grey with pinkish or rose-tinted reflections\u003cbr data-start=\"1271\" data-end=\"1274\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1274\" data-end=\"1286\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1274\" data-end=\"1286\"\u003eexture:\u003c\/strong\u003e Medium-hard, crisp, smooth bite with no grit or stickiness\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1348\" data-end=\"1366\"\u003eCrunch Factor:\u003c\/strong\u003e 4 Medium-high — firm snap with a clean break\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1412\" data-end=\"1430\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and earthy, faint dust aroma, mild natural clay flavour, not smoky\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1508\" data-end=\"1524\"\u003eIngredients:\u003c\/strong\u003e 100% natural raw clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1579\" data-end=\"1601\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1615\" data-end=\"1626\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1667\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally sourced from mineral-rich Indian soils where naturally tinted clays are prized for their purity, firm crunch, and subtle earth-forward aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677437587783,"sku":"0305020192","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677437555015,"sku":"0305020193","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/14_5e79c669-8d02-4d2b-b9f1-afa55006a779.png?v=1762175716"},{"product_id":"strawberry-clay-edible-clay-for-pica","title":"Strawberry Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"244\" data-end=\"677\"\u003eStrawberry Clay may sound sweet, but this natural edible clay is anything but sugary — it’s an earthy, cementy classic with a lightly roasted twist. Known for its crisp \u003cem data-start=\"436\" data-end=\"452\"\u003eNakumatt-style\u003c\/em\u003e crunch, it breaks into soft, dusty shards that melt cleanly in the mouth without sticking or turning gummy. The texture is medium and compact, with a fresh, natural bite that’s smooth, satisfying, and completely grit-free.\u003c\/p\u003e\n\u003cp data-start=\"679\" data-end=\"1151\"\u003eIts flavour is a beautiful balance of \u003cem data-start=\"717\" data-end=\"734\"\u003ecement and soil\u003c\/em\u003e, with tones of forest floor and fresh rainwater. Think “earth after a storm” — deep, grounding, and subtly smoky with faint basementy notes. Despite the name, there’s no strawberry taste here; the name simply reflects its unique identity and rosy-toned appearance. Strawberry Clay is earthy, crunchy, and crisp — a reliable favourite for those who love that cement-dirt combination with a naturally roasted finish.\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1153\" data-end=\"1162\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1204\"\u003eWeight:\u003c\/strong\u003e Choose between 100g and 250g\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1234\" data-end=\"1244\"\u003eShape:\u003c\/strong\u003e Medium, irregular shards with compact, dry edges\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1296\" data-end=\"1307\"\u003eColour:\u003c\/strong\u003e Soft grey with pale pink or reddish undertones\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1357\" data-end=\"1369\"\u003eTexture:\u003c\/strong\u003e Medium, crisp and slightly dusty; smooth, no grit or stickiness\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1436\" data-end=\"1454\"\u003eCrunch Factor:\u003c\/strong\u003e Medium-high — firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1518\" data-end=\"1521\"\u003e\u003cstrong data-start=\"1521\" data-end=\"1539\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1521\" data-end=\"1539\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and earthy with faint foresty tones, fresh rainwater notes, and mild roasted depth\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1633\" data-end=\"1649\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted edible clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1715\" data-end=\"1737\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1751\" data-end=\"1762\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1774\" data-end=\"1803\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, then cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its earthy, cement-forward taste and natural aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677443584327,"sku":"03050201962","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677443551559,"sku":"03050201972","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1c90b071-f3e7-47c4-a39b-8456e5e635b8.png?v=1762170668"}],"url":"https:\/\/earthycrunch.co.uk\/collections\/crunch-factor-3.oembed","provider":"Earthy Crunch UK","version":"1.0","type":"link"}