{"title":"Crunch Factor 4 (Med-Hard, Raw Clays, Clay Pots)","description":"\u003ch4 data-start=\"731\" data-end=\"755\"\u003e\u003cstrong data-start=\"736\" data-end=\"755\"\u003e4 – Medium-Hard\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"756\" data-end=\"992\"\u003eSolid Snap \/ Dense Crunch\u003cbr data-start=\"788\" data-end=\"791\"\u003eOffers a firm, satisfying resistance when bitten into. Not as brittle as level 5, but still produces a sharp snap. The pieces break cleanly with a deep crunch and retain structure in the mouth.\u003c\/p\u003e\n\u003cp data-start=\"756\" data-end=\"992\"\u003e\u003cem data-start=\"996\" data-end=\"1075\"\u003eGreat for those who enjoy a robust crunch without the intensity of a shatter.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"black-candy-balls-hari","title":"Hari's Black Candy Balls - Deep Smoky Indian clay treats","description":"\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHari's Black Candy Balls are a natural Indian clay known for their layered roasted crunch and deeply smoky earthy profile. These handcrafted clay spheres deliver a satisfying sensory experience with notes of charcoal minerals, roasted earth, damp cement, petrichor, and smoky clay, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smoky, crumbly finish with a distinctive roasted earth character appreciated within geophagia and texture-focused communities. Traditionally associated with South Asian clay preparation methods, where mineral-rich clays are blended and roasted to intensify flavour and aroma, these clay balls are valued for their grounding texture, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp roasted shell with a chalky crumbly centre\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Smoky minerals, roasted earth, cement notes, and petrichor\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch\u003c\/strong\u003e \u003cstrong\u003efactor\u003c\/strong\u003e: 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India, South Asia\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest\u003c\/strong\u003e \u003cstrong\u003efor\u003c\/strong\u003e: ASMR, experienced clay enthusiasts, and roasted clay lovers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience:\u003c\/strong\u003e A layered crunch-to-crumble clay with bold smoky depth and rich mineral character\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eSoftens into a smooth earthy paste while retaining its smoky aroma\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma notes: Smoky clay, roasted earth, petrichor, charcoal minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Approximately 100g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Spheres\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Clay Blend (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eInspired by traditional Indian geophagy practices where mineral-rich clays are roasted to enhance texture, aroma, and flavour. Roasted clay varieties remain highly prized for their distinctive smoky profiles and satisfying crunch.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"3x Balls \/ Mini (Up to 20g each)","offer_id":54071363699015,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"3x Balls \/ Regular (Up to 60g each)","offer_id":53048826691911,"sku":"0405060002","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5x Balls \/ Mini (Up to 20g each)","offer_id":54071363731783,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"5x Balls \/ Regular (Up to 60g each)","offer_id":51947922489671,"sku":"0405060003","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_7bb4f52a-b69b-4dc0-9591-975f14fb45b4.png?v=1767575275"},{"product_id":"terracotta-roll-pots","title":"Indian Terracotta Rolled Clay Pots","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"174\" data-end=\"193\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"194\" data-end=\"579\"\u003eRoll Pots are natural terracotta cylindrical clay vessels crafted from 100% Indian red earth. Traditionally used across India for storage, cooking, and decorative purposes, these miniature pots showcase the rich mineral character of fired red clay. Their deep red-brown tones, grounding earthy aroma, and naturally dusty texture make them a distinctive addition to any clay collection.\u003c\/p\u003e\n\u003cp data-start=\"581\" data-end=\"946\"\u003eFor clay enthusiasts, Roll Pots offer a classic claypot experience reminiscent of traditional terracotta cookware. The flavour carries deep muddy red-earth notes with a familiar claypot aroma that intensifies when soaked in water. This softens the clay slightly and releases the nostalgic scent of rain-soaked Indian soil, creating a richer sensory clay experience.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"948\" data-end=\"967\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"968\" data-end=\"1297\"\u003eRoll Pots feature a smooth fired exterior with a naturally dusty surface. The clay breaks with a \u003cstrong data-start=\"1065\" data-end=\"1082\"\u003emedium crunch\u003c\/strong\u003e, revealing a soft, powdery interior with chewable grit typical of terracotta clay. The texture remains non-sticky and easy to break down, offering a satisfying earthy chew that many clay collectors enjoy exploring.\u003c\/p\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1299\" data-end=\"1315\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1316\" data-end=\"1690\"\u003eThe flavour is deeply earthy and mineral-rich, carrying the distinctive character of traditional clay cooking pots. Expect muddy red-earth notes, subtle iron-rich minerality, and the comforting aroma of sun-baked soil. When soaked in water for several hours, the flavour deepens further, producing a more rounded claypot taste and the evocative scent of soil after rain.\u003c\/p\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1692\" data-end=\"1710\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1711\" data-end=\"2093\"\u003eRoll Pots deliver a classic terracotta clay experience rooted in traditional Indian red earth. Their compact shape and fired clay composition create a sensory exploration of texture, aroma, and natural mineral flavour. Whether appreciated for collection, display, or sensory enjoyment, they reflect the timeless connection between handcrafted terracotta and the earth it comes from.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"2095\" data-end=\"2110\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"2111\" data-end=\"2417\"\u003e\n\u003cli data-section-id=\"1sovljl\" data-start=\"2111\" data-end=\"2169\"\u003e\n\u003cp data-start=\"2113\" data-end=\"2169\"\u003eTraditional terracotta pots made from Indian red earth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1m33tbj\" data-start=\"2170\" data-end=\"2208\"\u003e\n\u003cp data-start=\"2172\" data-end=\"2208\"\u003eDistinct red-earth claypot flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"54ftx5\" data-start=\"2209\" data-end=\"2258\"\u003e\n\u003cp data-start=\"2211\" data-end=\"2258\"\u003eSmooth fired exterior with dusty clay texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xiaddy\" data-start=\"2259\" data-end=\"2304\"\u003e\n\u003cp data-start=\"2261\" data-end=\"2304\"\u003eMedium crunch with soft, powdery interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"tyibfr\" data-start=\"2305\" data-end=\"2358\"\u003e\n\u003cp data-start=\"2307\" data-end=\"2358\"\u003eNatural mineral aroma reminiscent of rain on soil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yi0rmg\" data-start=\"2359\" data-end=\"2417\"\u003e\n\u003cp data-start=\"2361\" data-end=\"2417\"\u003eHandcrafted with natural variations in size and colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2419\" data-end=\"2437\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2438\" data-end=\"3163\"\u003e\n\u003cli data-section-id=\"1514e7h\" data-start=\"2438\" data-end=\"2510\"\u003e\n\u003cp data-start=\"2440\" data-end=\"2510\"\u003e\u003cstrong data-start=\"2440\" data-end=\"2449\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm height (handmade; variation expected)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"oalk0d\" data-start=\"2511\" data-end=\"2552\"\u003e\n\u003cp data-start=\"2513\" data-end=\"2552\"\u003e\u003cstrong data-start=\"2513\" data-end=\"2524\"\u003eWeight:\u003c\/strong\u003e Varies depending on piece\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1jh6ymn\" data-start=\"2553\" data-end=\"2616\"\u003e\n\u003cp data-start=\"2555\" data-end=\"2616\"\u003e\u003cstrong data-start=\"2555\" data-end=\"2565\"\u003eShape:\u003c\/strong\u003e Small rounded cylindrical vessels with firm base\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fxqkuv\" data-start=\"2617\" data-end=\"2672\"\u003e\n\u003cp data-start=\"2619\" data-end=\"2672\"\u003e\u003cstrong data-start=\"2619\" data-end=\"2630\"\u003eColour:\u003c\/strong\u003e Deep red to warm brown terracotta tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lopeka\" data-start=\"2673\" data-end=\"2762\"\u003e\n\u003cp data-start=\"2675\" data-end=\"2762\"\u003e\u003cstrong data-start=\"2675\" data-end=\"2687\"\u003eTexture:\u003c\/strong\u003e Smooth exterior, dusty surface, soft powdery interior with chewable grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"19dxfol\" data-start=\"2763\" data-end=\"2803\"\u003e\n\u003cp data-start=\"2765\" data-end=\"2803\"\u003e\u003cstrong data-start=\"2765\" data-end=\"2783\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Medium crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xxby62\" data-start=\"2804\" data-end=\"2887\"\u003e\n\u003cp data-start=\"2806\" data-end=\"2887\"\u003e\u003cstrong data-start=\"2806\" data-end=\"2824\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, red-earth claypot flavour; deeper when soaked\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"66ff58\" data-start=\"2888\" data-end=\"2940\"\u003e\n\u003cp data-start=\"2890\" data-end=\"2940\"\u003e\u003cstrong data-start=\"2890\" data-end=\"2906\"\u003eIngredients:\u003c\/strong\u003e 100% Indian red terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2941\" data-end=\"2973\"\u003e\n\u003cp data-start=\"2943\" data-end=\"2973\"\u003e\u003cstrong data-start=\"2943\" data-end=\"2965\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"szxc0i\" data-start=\"2974\" data-end=\"3006\"\u003e\n\u003cp data-start=\"2976\" data-end=\"3006\"\u003e\u003cstrong data-start=\"2976\" data-end=\"2987\"\u003eVendor:\u003c\/strong\u003e Punjabi Ki Mitti\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11bqyow\" data-start=\"3007\" data-end=\"3163\"\u003e\n\u003cp data-start=\"3009\" data-end=\"3163\"\u003e\u003cstrong data-start=\"3009\" data-end=\"3038\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Terracotta red earth clay traditions of India; handcrafted vessels celebrated for their mineral richness and earthy aroma.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x1 Roll Pot","offer_id":52727185080647,"sku":"0205080004","price":4.49,"currency_code":"GBP","in_stock":true},{"title":"Broken Pots (100g)","offer_id":53934799683911,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"x3 Roll Pots","offer_id":52722282791239,"sku":"0205080005","price":11.49,"currency_code":"GBP","in_stock":false},{"title":"x5 Roll Pots","offer_id":52722282824007,"sku":"0205080006","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0917a22e-484a-4a5a-9560-b699d0f72a5c.png?v=1762904400"},{"product_id":"mini-gullak-pots","title":"Mini Whole Gullak Terracotta Clay Pots - Edible Clay pots for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"224\" data-end=\"243\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"244\" data-end=\"872\"\u003eMini Gullak is a charming set of two miniature traditional Indian piggy banks, handcrafted from \u003cstrong data-start=\"340\" data-end=\"370\"\u003e100% brown terracotta clay\u003c\/strong\u003e. Inspired by classic gullak designs used across India for saving coins, these tiny slot-topped pots have been reimagined for clay collectors and sensory enthusiasts alike. Each piece is individually shaped, with subtle variations in form and finish that highlight its handmade origins. While primarily decorative or for stash storage, Mini Gullak carries a comforting earthy aroma with \u003cstrong data-start=\"757\" data-end=\"803\"\u003ewarm soil notes and faint smoky undertones\u003c\/strong\u003e, creating a nostalgic and grounding addition to any clay collection.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"874\" data-end=\"893\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"894\" data-end=\"1247\"\u003eThe terracotta surface is smooth with slight roughness, giving a firm, dry feel. When explored as an edible clay experience, the pots offer \u003cstrong data-start=\"1034\" data-end=\"1051\"\u003emedium crunch\u003c\/strong\u003e—snappy at first bite but breaking down into a soft, powdery chew. The tactile contrast between the solid exterior and tender interior provides an engaging sensory experience for clay enthusiasts.\u003c\/p\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1249\" data-end=\"1265\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1266\" data-end=\"1601\"\u003eMini Gullak features an \u003cstrong data-start=\"1290\" data-end=\"1313\"\u003eearthy clay flavour\u003c\/strong\u003e with warm soil undertones and faint smoky notes. The aroma evokes sun-baked Indian earth, while subtle mineral and terracotta flavours provide a grounding, nostalgic experience. Soaking in water slightly enhances the red-earth tones and deepens the clay aroma for a richer sensory taste.\u003c\/p\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1603\" data-end=\"1621\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1622\" data-end=\"2019\"\u003eMini Gullak offers a tactile and edible exploration of traditional Indian terracotta craftsmanship. These miniature gullaks allow collectors and clay lovers to enjoy the familiar \u003cstrong data-start=\"1801\" data-end=\"1839\"\u003etexture, aroma, and earthy flavour\u003c\/strong\u003e of brown terracotta clay, connecting them to generations of rural clay-making traditions. They are equally suited for \u003cstrong data-start=\"1958\" data-end=\"2018\"\u003esensory play, mindful clay tasting, or aesthetic display\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"2021\" data-end=\"2036\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"2037\" data-end=\"2385\"\u003e\n\u003cli data-section-id=\"16ev3td\" data-start=\"2037\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2039\" data-end=\"2081\"\u003eHandcrafted miniature gullak piggy banks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1etwwb9\" data-start=\"2082\" data-end=\"2119\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2119\"\u003e100% Indian brown terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vxvx9u\" data-start=\"2120\" data-end=\"2182\"\u003e\n\u003cp data-start=\"2122\" data-end=\"2182\"\u003eDeep reddish-brown colour with natural terracotta markings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"4kkcpg\" data-start=\"2183\" data-end=\"2243\"\u003e\n\u003cp data-start=\"2185\" data-end=\"2243\"\u003eSmooth exterior with slight roughness; firm, dry texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xl8o4q\" data-start=\"2244\" data-end=\"2288\"\u003e\n\u003cp data-start=\"2246\" data-end=\"2288\"\u003eMedium crunch with soft powdery interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"eknq3a\" data-start=\"2289\" data-end=\"2336\"\u003e\n\u003cp data-start=\"2291\" data-end=\"2336\"\u003eWarm soil aroma with faint smoky undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xwf1d6\" data-start=\"2337\" data-end=\"2385\"\u003e\n\u003cp data-start=\"2339\" data-end=\"2385\"\u003eSubtle variations highlight handmade origins\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2387\" data-end=\"2405\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2406\" data-end=\"3267\"\u003e\n\u003cli data-section-id=\"z55xt5\" data-start=\"2406\" data-end=\"2478\"\u003e\n\u003cp data-start=\"2408\" data-end=\"2478\"\u003e\u003cstrong data-start=\"2408\" data-end=\"2417\"\u003eSize:\u003c\/strong\u003e Approximately 5–7 cm height (handmade; variation expected)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"6elogk\" data-start=\"2479\" data-end=\"2523\"\u003e\n\u003cp data-start=\"2481\" data-end=\"2523\"\u003e\u003cstrong data-start=\"2481\" data-end=\"2492\"\u003eWeight:\u003c\/strong\u003e Approx. 125 g (one included)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1p84j7p\" data-start=\"2524\" data-end=\"2600\"\u003e\n\u003cp data-start=\"2526\" data-end=\"2600\"\u003e\u003cstrong data-start=\"2526\" data-end=\"2536\"\u003eShape:\u003c\/strong\u003e Rounded pot with a small coin slot; classic gullak silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vwoyeg\" data-start=\"2601\" data-end=\"2668\"\u003e\n\u003cp data-start=\"2603\" data-end=\"2668\"\u003e\u003cstrong data-start=\"2603\" data-end=\"2614\"\u003eColour:\u003c\/strong\u003e Deep reddish-brown with natural terracotta markings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1u4a33u\" data-start=\"2669\" data-end=\"2751\"\u003e\n\u003cp data-start=\"2671\" data-end=\"2751\"\u003e\u003cstrong data-start=\"2671\" data-end=\"2683\"\u003eTexture:\u003c\/strong\u003e Smooth with slight roughness; dry, firm surface; breaks down soft\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"19dxfol\" data-start=\"2752\" data-end=\"2792\"\u003e\n\u003cp data-start=\"2754\" data-end=\"2792\"\u003e\u003cstrong data-start=\"2754\" data-end=\"2772\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Medium crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5mup0m\" data-start=\"2793\" data-end=\"2862\"\u003e\n\u003cp data-start=\"2795\" data-end=\"2862\"\u003e\u003cstrong data-start=\"2795\" data-end=\"2813\"\u003eTaste Profile:\u003c\/strong\u003e Earthy clay, warm soil, faint smoky undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"o7mvll\" data-start=\"2863\" data-end=\"2917\"\u003e\n\u003cp data-start=\"2865\" data-end=\"2917\"\u003e\u003cstrong data-start=\"2865\" data-end=\"2881\"\u003eIngredients:\u003c\/strong\u003e 100% Indian brown terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2918\" data-end=\"2950\"\u003e\n\u003cp data-start=\"2920\" data-end=\"2950\"\u003e\u003cstrong data-start=\"2920\" data-end=\"2942\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"szxc0i\" data-start=\"2951\" data-end=\"2983\"\u003e\n\u003cp data-start=\"2953\" data-end=\"2983\"\u003e\u003cstrong data-start=\"2953\" data-end=\"2964\"\u003eVendor:\u003c\/strong\u003e Punjabi Ki Mitti\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wlywjl\" data-start=\"2984\" data-end=\"3267\"\u003e\n\u003cp data-start=\"2986\" data-end=\"3267\"\u003e\u003cstrong data-start=\"2986\" data-end=\"3015\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in India’s rural traditions, gullaks have symbolised thrift, simplicity, and everyday life for generations. Traditionally made from native terracotta clay, they reflect handcraft, practical design, and the comforting scent of sun-dried earth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3269\" data-end=\"3272\"\u003e\n\u003cp data-start=\"3274\" data-end=\"3639\"\u003e\u003cem\u003e\u003cstrong data-start=\"3274\" data-end=\"3289\"\u003eDisclaimer:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"3289\" data-end=\"3292\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51759112192327,"sku":"0205080007","price":6.05,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0c9752b4-019b-41b4-a817-b94b20a9e381.png?v=1767319786"},{"product_id":"indian-large-whole-clay-pot","title":"Large Whole Kolkota\/Lassi Clay Pot - Edible mineral-rich Indian Terracotta","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-14\" data-turn-id=\"request-WEB:e994f294-4581-43e6-9d18-c8eb0fc828e7-45\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-id=\"153d030d-c817-4633-89f9-0c2775c69764\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"216\" data-end=\"235\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"236\" data-end=\"596\"\u003eThe Indian Large Whole Kolkota Clay Pot is a beautifully hand-shaped terracotta vessel crafted from 100% traditional Indian clay and sun-dried to create a firm, crisp outer shell. Inspired by classic earthen pots used across India for cooking, storage, and ritual purposes, this piece reflects the timeless beauty of natural terracotta craftsmanship.\u003c\/p\u003e\n\u003cp data-start=\"598\" data-end=\"1052\"\u003eIts thin, snappy walls break cleanly with a satisfying snap, revealing a light, earthy interior that captures the essence of fired clay. The warm terracotta tones and subtle clay marbling highlight its handmade origins, making each pot slightly unique. Whether enjoyed as a tactile clay experience, broken into stashable pieces, or displayed as part of a clay collection, this pot offers a grounding connection to traditional Indian clay culture.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1054\" data-end=\"1073\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cul data-start=\"1074\" data-end=\"1329\"\u003e\n\u003cli data-section-id=\"iekhx9\" data-start=\"1074\" data-end=\"1126\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1126\"\u003eVery thin, crisp walls that deliver a clean snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bkwo6v\" data-start=\"1127\" data-end=\"1189\"\u003e\n\u003cp data-start=\"1129\" data-end=\"1189\"\u003eFirm structure breaks neatly into chunks with minimal grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14ymuhy\" data-start=\"1190\" data-end=\"1251\"\u003e\n\u003cp data-start=\"1192\" data-end=\"1251\"\u003eSmooth interior that breaks down easily without roughness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"18ejc12\" data-start=\"1252\" data-end=\"1329\"\u003e\n\u003cp data-start=\"1254\" data-end=\"1329\"\u003eClean, satisfying crunchy texture ideal for snapping or stash exploration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1331\" data-end=\"1347\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cul data-start=\"1348\" data-end=\"1533\"\u003e\n\u003cli data-section-id=\"1rqd21x\" data-start=\"1348\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1350\" data-end=\"1400\"\u003eLight earthy flavour with baked terracotta notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10y96er\" data-start=\"1401\" data-end=\"1442\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1442\"\u003eSubtle topsoil and mineral undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h8o6x7\" data-start=\"1443\" data-end=\"1497\"\u003e\n\u003cp data-start=\"1445\" data-end=\"1497\"\u003eHints of petrichor evoke sun-dried clay after rain\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1old0um\" data-start=\"1498\" data-end=\"1533\"\u003e\n\u003cp data-start=\"1500\" data-end=\"1533\"\u003eClean, natural, grounding taste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1535\" data-end=\"1553\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1554\" data-end=\"1872\"\u003eThis Kolkota Clay Pot offers a classic \u003cstrong data-start=\"1593\" data-end=\"1633\"\u003eIndian terracotta sensory experience\u003c\/strong\u003e. Its tactile snap, earthy aroma, and rustic terracotta appearance create a satisfying exploration of natural clay textures. It can be enjoyed whole, broken into chunks, or paired with clay powders to explore layered textures and flavours.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1874\" data-end=\"1889\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1890\" data-end=\"2264\"\u003e\n\u003cli data-section-id=\"1brlodu\" data-start=\"1890\" data-end=\"1944\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1944\"\u003eHand-shaped traditional Indian terracotta clay pot\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xo46fg\" data-start=\"1945\" data-end=\"1987\"\u003e\n\u003cp data-start=\"1947\" data-end=\"1987\"\u003eThin, crisp walls with satisfying snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ck4m74\" data-start=\"1988\" data-end=\"2041\"\u003e\n\u003cp data-start=\"1990\" data-end=\"2041\"\u003eWarm terracotta colour with natural clay marbling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16g9pcf\" data-start=\"2042\" data-end=\"2086\"\u003e\n\u003cp data-start=\"2044\" data-end=\"2086\"\u003eClean, crunchy texture with minimal grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"toiyb3\" data-start=\"2087\" data-end=\"2133\"\u003e\n\u003cp data-start=\"2089\" data-end=\"2133\"\u003eLight earthy flavour with baked clay notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1e61x4o\" data-start=\"2134\" data-end=\"2196\"\u003e\n\u003cp data-start=\"2136\" data-end=\"2196\"\u003eIdeal for snapping, breaking into chunks, or stash storage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fhmay3\" data-start=\"2197\" data-end=\"2264\"\u003e\n\u003cp data-start=\"2199\" data-end=\"2264\"\u003eHandmade piece reflecting traditional Indian clay craftsmanship\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2266\" data-end=\"2284\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2285\" data-end=\"3142\"\u003e\n\u003cli data-section-id=\"q44d68\" data-start=\"2285\" data-end=\"2358\"\u003e\n\u003cp data-start=\"2287\" data-end=\"2358\"\u003e\u003cstrong data-start=\"2287\" data-end=\"2296\"\u003eSize:\u003c\/strong\u003e Approximately 8–12 cm height (handmade; variation expected)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"53y8f\" data-start=\"2359\" data-end=\"2388\"\u003e\n\u003cp data-start=\"2361\" data-end=\"2388\"\u003e\u003cstrong data-start=\"2361\" data-end=\"2372\"\u003eWeight:\u003c\/strong\u003e Varies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fb5i7f\" data-start=\"2389\" data-end=\"2450\"\u003e\n\u003cp data-start=\"2391\" data-end=\"2450\"\u003e\u003cstrong data-start=\"2391\" data-end=\"2401\"\u003eShape:\u003c\/strong\u003e Classic rounded Indian clay pot with flat base\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"171xgx6\" data-start=\"2451\" data-end=\"2516\"\u003e\n\u003cp data-start=\"2453\" data-end=\"2516\"\u003e\u003cstrong data-start=\"2453\" data-end=\"2464\"\u003eColour:\u003c\/strong\u003e Warm terracotta orange with natural clay marbling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ijyb75\" data-start=\"2517\" data-end=\"2588\"\u003e\n\u003cp data-start=\"2519\" data-end=\"2588\"\u003e\u003cstrong data-start=\"2519\" data-end=\"2531\"\u003eTexture:\u003c\/strong\u003e Very hard, thin and crisp with clean snap and low grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1os4cfx\" data-start=\"2589\" data-end=\"2629\"\u003e\n\u003cp data-start=\"2591\" data-end=\"2629\"\u003e\u003cstrong data-start=\"2591\" data-end=\"2609\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Snappy crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"eny2k3\" data-start=\"2630\" data-end=\"2717\"\u003e\n\u003cp data-start=\"2632\" data-end=\"2717\"\u003e\u003cstrong data-start=\"2632\" data-end=\"2650\"\u003eTaste Profile:\u003c\/strong\u003e Baked clay, topsoil depth, subtle petrichor, clean earthy finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1qd3j6n\" data-start=\"2718\" data-end=\"2766\"\u003e\n\u003cp data-start=\"2720\" data-end=\"2766\"\u003e\u003cstrong data-start=\"2720\" data-end=\"2736\"\u003eIngredients:\u003c\/strong\u003e 100% Indian terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2767\" data-end=\"2799\"\u003e\n\u003cp data-start=\"2769\" data-end=\"2799\"\u003e\u003cstrong data-start=\"2769\" data-end=\"2791\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yicr68\" data-start=\"2800\" data-end=\"2832\"\u003e\n\u003cp data-start=\"2802\" data-end=\"2832\"\u003e\u003cstrong data-start=\"2802\" data-end=\"2813\"\u003eVendor:\u003c\/strong\u003e Clays All Around, Earthen Clay Pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"stb2ju\" data-start=\"2833\" data-end=\"3142\"\u003e\n\u003cp data-start=\"2835\" data-end=\"3142\"\u003e\u003cstrong data-start=\"2835\" data-end=\"2864\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Terracotta pots like this have been handcrafted in India for centuries and used for storing grains, water, and offerings. Their breathable clay structure and mineral-rich earth give them a distinctive aroma and grounding presence deeply connected to daily life and tradition.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3144\" data-end=\"3147\"\u003e\n\u003cp data-start=\"3149\" data-end=\"3514\"\u003e\u003cem\u003e\u003cstrong data-start=\"3149\" data-end=\"3164\"\u003eDisclaimer:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"3164\" data-end=\"3167\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 75g","offer_id":53844674281799,"sku":"02050300291","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g","offer_id":53844674314567,"sku":"02050300292","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Up to 150g","offer_id":53844674347335,"sku":"02050300293","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/11_acfd5ad8-e4be-4aa5-8831-0b3b1efc6fe1.png?v=1754166276"},{"product_id":"dryfruit-clay","title":"Dryfruit Clay - Bestselling Smoky Indian Roasted clay","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"25\" data-end=\"47\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"48\" data-end=\"452\"\u003eDryfruit Clay Chunks are bold, naturally formed pieces of India’s iconic roasted dryfruit clay, celebrated for their intense crunch and deep smoky-earthy character. Each chunk delivers a firm initial bite that quickly collapses into a fragrant, dusty crumble, releasing layers of roasted earth, subtle sweet mineral notes and the distinctive charcoal-like finish dryfruit clay lovers recognise instantly.\u003c\/p\u003e\n\u003cp data-start=\"454\" data-end=\"922\"\u003eTraditionally roasted to enhance flavour, aroma and crispness, dryfruit clay develops its unmistakable dark colour and smoky profile through this age-old preparation method. The result is a clay that feels both powerful and grounding — rich in aroma, deeply earthy, and satisfyingly crunchy. Whether enjoyed as part of a stash collection, for sensory exploration, or simply to satisfy a strong clay craving, these chunks offer a bold and authentic dryfruit experience.\u003c\/p\u003e\n\u003chr data-start=\"924\" data-end=\"927\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"929\" data-end=\"951\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"952\" data-end=\"1158\"\u003eDryfruit Clay Chunks begin with a firm, crisp bite before rapidly breaking down into a smooth, smoky dust. The crumble is clean and dry, producing a satisfying roasted snap followed by a soft earthy finish.\u003c\/p\u003e\n\u003chr data-start=\"1160\" data-end=\"1163\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1165\" data-end=\"1184\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1185\" data-end=\"1425\"\u003eExpect a layered earthy profile with subtle sweet undertones reminiscent of ripe fruit balanced against roasted clay depth. The aroma is smoky and mineral-rich, finishing with a charcoal-like aftertaste typical of traditional dryfruit clay.\u003c\/p\u003e\n\u003chr data-start=\"1427\" data-end=\"1430\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1432\" data-end=\"1453\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1454\" data-end=\"1773\"\u003eDryfruit clay is renowned within the clay-eating community for its bold personality. The roasting process intensifies both flavour and crunch, creating a clay that feels robust, aromatic and deeply satisfying. Each chunk offers a grounding sensory experience — strong in texture, rich in scent, and unmistakably earthy.\u003c\/p\u003e\n\u003chr data-start=\"1775\" data-end=\"1778\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1780\" data-end=\"1798\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1799\" data-end=\"2009\"\u003e\n\u003cli data-section-id=\"1w269ou\" data-start=\"1799\" data-end=\"1841\"\u003e\n\u003cp data-start=\"1801\" data-end=\"1841\"\u003eAuthentic roasted Indian dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"awe2jy\" data-start=\"1842\" data-end=\"1879\"\u003e\n\u003cp data-start=\"1844\" data-end=\"1879\"\u003eBold smoky-earthy flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1w88gg0\" data-start=\"1880\" data-end=\"1924\"\u003e\n\u003cp data-start=\"1882\" data-end=\"1924\"\u003eStrong crunch with quick crumble texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1c714s2\" data-start=\"1925\" data-end=\"1960\"\u003e\n\u003cp data-start=\"1927\" data-end=\"1960\"\u003eNaturally irregular clay chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"g598vb\" data-start=\"1961\" data-end=\"2009\"\u003e\n\u003cp data-start=\"1963\" data-end=\"2009\"\u003ePopular within pica and geophagy communities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2011\" data-end=\"2014\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"2016\" data-end=\"2037\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2039\" data-end=\"3052\"\u003e\n\u003cli data-section-id=\"hnnj7k\" data-start=\"2039\" data-end=\"2080\"\u003e\n\u003cp data-start=\"2041\" data-end=\"2080\"\u003e\u003cstrong data-start=\"2041\" data-end=\"2050\"\u003eSize:\u003c\/strong\u003e Approximately 2–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"2081\" data-end=\"2122\"\u003e\n\u003cp data-start=\"2083\" data-end=\"2122\"\u003e\u003cstrong data-start=\"2083\" data-end=\"2094\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2123\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2125\" data-end=\"2162\"\u003e\u003cstrong data-start=\"2125\" data-end=\"2135\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"t1votb\" data-start=\"2163\" data-end=\"2211\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2211\"\u003e\u003cstrong data-start=\"2165\" data-end=\"2176\"\u003eColour:\u003c\/strong\u003e Deep black with natural variance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1a2wzia\" data-start=\"2212\" data-end=\"2280\"\u003e\n\u003cp data-start=\"2214\" data-end=\"2280\"\u003e\u003cstrong data-start=\"2214\" data-end=\"2226\"\u003eTexture:\u003c\/strong\u003e Firm bite with soft crumble; smoky, dusty and crisp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"147bgx4\" data-start=\"2281\" data-end=\"2350\"\u003e\n\u003cp data-start=\"2283\" data-end=\"2350\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2301\"\u003eCrunch Factor:\u003c\/strong\u003e Strong roasted crunch with fast-crumble finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vfzsn3\" data-start=\"2351\" data-end=\"2443\"\u003e\n\u003cp data-start=\"2353\" data-end=\"2443\"\u003e\u003cstrong data-start=\"2353\" data-end=\"2371\"\u003eTaste Profile:\u003c\/strong\u003e Sweet-earthy notes with smoky clay depth and charcoal-like aftertaste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d3r86d\" data-start=\"2444\" data-end=\"2491\"\u003e\n\u003cp data-start=\"2446\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2446\" data-end=\"2462\"\u003eIngredients:\u003c\/strong\u003e 100% natural dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2492\" data-end=\"2524\"\u003e\n\u003cp data-start=\"2494\" data-end=\"2524\"\u003e\u003cstrong data-start=\"2494\" data-end=\"2516\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2525\" data-end=\"2549\"\u003e\n\u003cp data-start=\"2527\" data-end=\"2549\"\u003e\u003cstrong data-start=\"2527\" data-end=\"2538\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xf1evr\" data-start=\"2550\" data-end=\"3052\"\u003e\n\u003cp data-start=\"2552\" data-end=\"3052\"\u003e\u003cstrong data-start=\"2552\" data-end=\"2581\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Dryfruit clay has long been appreciated within Indian geophagy traditions, particularly in regions where roasted clays are valued for their grounding aroma and intense earthy flavour. Roasting naturally occurring black clays is a traditional method used to enhance crispness and develop the smoky, slightly sweet character that dryfruit clay is known for. These clays remain especially prized for their strong crunch, aromatic depth and distinctive charcoal-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697480229191,"sku":"03050201122","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52638802411847,"sku":"03050201121","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52638802444615,"sku":"0305020113","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_022cd7d1-4d2a-42b2-88f7-ddbc1f0627b2.png?v=1761675081"},{"product_id":"half-roasted-nakumatt-roasted-indian-edible-clay","title":"Half Roasted Nakumatt - Best Selling semi-roasted Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHalf Roasted Nakumatt is a natural Indian clay known for its powerful crunch and intensely earthy mineral profile. Made from premium Nakumatt clay and partially roasted using traditional preparation methods, these dense chunks deliver a bold sensory experience with notes of burnt clay, wet cement, petrichor, and cave-like mineral earthiness. The roasting process creates crisp outer edges while preserving the dense character of the interior, producing a distinctive contrast between roasted intensity and natural clay depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePopular among lovers of strong crunchy clays, ASMR textures, and mineral-rich sensory materials, Half Roasted Nakumatt offers a satisfying hard crunch followed by a dense earthy breakdown. Traditionally associated with Indian geophagy practices, this clay is valued for its robust texture, atmospheric flavour profile, and deeply grounding character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense roasted chunks with crisp edges and a heavy mineral crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Burnt clay, wet cement, petrichor, mineral earthiness, cave-like undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, ASMR enthusiasts, experienced clay enthusiasts\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold roasted clay with intense crunch, deep mineral flavour, and a satisfying balance between crispness and density.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, rain-soaked stone, burnt clay, damp earth, mineral cave notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and natural broken segments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Grey with darker roasted patches and natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Half Roasted Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt clay has long been valued within Indian clay traditions for its dense mineral structure and rich earthy flavour. Partial roasting enhances the aroma and texture while preserving some of the clay's natural depth, creating a unique sensory profile that combines roasted intensity with the character of raw earth.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697475215687,"sku":"03050201182","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677829034311,"sku":"0305020118","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677829001543,"sku":"0305020119","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bf0ec7-5dff-4ae4-9fe3-02789d2fdc88.png?v=1758675893"},{"product_id":"smoked-nakumatt","title":"Smoked Nakumatt  - Smoky Indian clay chunks","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"20\" data-end=\"42\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"43\" data-end=\"310\"\u003eSmoked Nakumatt is a bold, intensely roasted clay crafted from 100% authentic Indian Nakumatt clay. Known for its powerful aroma and ultra-hard texture, these dark grey chunks and occasional slab-like pieces deliver a sharp, gritty crunch with a deep smoky character.\u003c\/p\u003e\n\u003cp data-start=\"312\" data-end=\"705\"\u003eEach piece carries a rich, fire-roasted scent layered with strong mineral notes. The flavour profile is complex and atmospheric, blending earthy depth with distinctive undertones reminiscent of basement dust, asphalt and faint petrol. Designed for those who appreciate powerful clay flavours and dramatic crunch, Smoked Nakumatt offers a robust sensory experience with a striking roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"707\" data-end=\"710\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"712\" data-end=\"734\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"735\" data-end=\"904\"\u003eSmoked Nakumatt is extremely hard and dry, producing a firm, gritty bite. The crunch is sharp and dense, breaking into coarse fragments with a distinctly roasted finish.\u003c\/p\u003e\n\u003chr data-start=\"906\" data-end=\"909\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"911\" data-end=\"930\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"931\" data-end=\"1120\"\u003eThe taste is intensely smoky and mineral-rich with deep earthy notes. Aromatic undertones of basement dust, asphalt and subtle petrol-like hints create a bold and memorable flavour profile.\u003c\/p\u003e\n\u003chr data-start=\"1122\" data-end=\"1125\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1127\" data-end=\"1148\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1458\"\u003eThe smoking process intensifies the natural strength and mineral density of Nakumatt clay, transforming it into a powerful clay experience. With its dramatic aroma, ultra-hard bite and smoky complexity, this clay is especially appreciated by those who enjoy strong, atmospheric flavours and commanding crunch.\u003c\/p\u003e\n\u003chr data-start=\"1460\" data-end=\"1463\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1465\" data-end=\"1483\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1484\" data-end=\"1699\"\u003e\n\u003cli data-section-id=\"1n5kg7u\" data-start=\"1484\" data-end=\"1518\"\u003e\n\u003cp data-start=\"1486\" data-end=\"1518\"\u003eAuthentic Indian Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xn55t\" data-start=\"1519\" data-end=\"1568\"\u003e\n\u003cp data-start=\"1521\" data-end=\"1568\"\u003eIntensely smoked and roasted for strong aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5npizf\" data-start=\"1569\" data-end=\"1610\"\u003e\n\u003cp data-start=\"1571\" data-end=\"1610\"\u003eVery hard chunks and occasional slabs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16ozy8\" data-start=\"1611\" data-end=\"1649\"\u003e\n\u003cp data-start=\"1613\" data-end=\"1649\"\u003eBold smoky mineral flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eqe8jo\" data-start=\"1650\" data-end=\"1699\"\u003e\n\u003cp data-start=\"1652\" data-end=\"1699\"\u003eDesigned for lovers of powerful crunchy clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1701\" data-end=\"1704\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1706\" data-end=\"1727\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1729\" data-end=\"2782\"\u003e\n\u003cli data-section-id=\"fbd803\" data-start=\"1729\" data-end=\"1770\"\u003e\n\u003cp data-start=\"1731\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1731\" data-end=\"1740\"\u003eSize:\u003c\/strong\u003e Approximately 1–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1771\" data-end=\"1812\"\u003e\n\u003cp data-start=\"1773\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1773\" data-end=\"1784\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16amku\" data-start=\"1813\" data-end=\"1885\"\u003e\n\u003cp data-start=\"1815\" data-end=\"1885\"\u003e\u003cstrong data-start=\"1815\" data-end=\"1825\"\u003eShape:\u003c\/strong\u003e Chunky irregular segments and occasional slab-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12qzkvh\" data-start=\"1886\" data-end=\"1952\"\u003e\n\u003cp data-start=\"1888\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1888\" data-end=\"1899\"\u003eColour:\u003c\/strong\u003e Charcoal to deep grey with smoked, blackened edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3g1i8o\" data-start=\"1953\" data-end=\"2011\"\u003e\n\u003cp data-start=\"1955\" data-end=\"2011\"\u003e\u003cstrong data-start=\"1955\" data-end=\"1967\"\u003eTexture:\u003c\/strong\u003e Very hard and dry with firm gritty crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mou6\" data-start=\"2012\" data-end=\"2074\"\u003e\n\u003cp data-start=\"2014\" data-end=\"2074\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e Strong dense crunch with roasted finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wqn3ec\" data-start=\"2075\" data-end=\"2167\"\u003e\n\u003cp data-start=\"2077\" data-end=\"2167\"\u003e\u003cstrong data-start=\"2077\" data-end=\"2095\"\u003eTaste Profile:\u003c\/strong\u003e Smoky mineral clay with basement, asphalt and faint petrol undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3o64ip\" data-start=\"2168\" data-end=\"2214\"\u003e\n\u003cp data-start=\"2170\" data-end=\"2214\"\u003e\u003cstrong data-start=\"2170\" data-end=\"2186\"\u003eIngredients:\u003c\/strong\u003e 100% smoked Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2215\" data-end=\"2247\"\u003e\n\u003cp data-start=\"2217\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2217\" data-end=\"2239\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2248\" data-end=\"2272\"\u003e\n\u003cp data-start=\"2250\" data-end=\"2272\"\u003e\u003cstrong data-start=\"2250\" data-end=\"2261\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lnep3\" data-start=\"2273\" data-end=\"2782\"\u003e\n\u003cp data-start=\"2275\" data-end=\"2782\"\u003e\u003cstrong data-start=\"2275\" data-end=\"2304\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nakumatt clay is sourced from mineral-rich Indian soils known for their dense structure and bold earthy flavour. Through a high-heat roasting and smoking process, the clay develops a deeper aroma and darker colour while maintaining its naturally strong texture. This preparation enhances the clay’s smoky complexity and mineral intensity, creating a flavour profile often described as atmospheric and nostalgic, reminiscent of rain on tarmac, warm earth and fire-roasted stone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697471775047,"sku":"03050201342","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639067636039,"sku":"0305020134","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52639067668807,"sku":"0305020135","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_ca880aa6-6047-4413-a497-a186da75d849.png?v=1750109923"},{"product_id":"crystal-nakumatt","title":"Crystal Nakumatt - Fresh water\/mineral-rich Indian Clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"80\" data-end=\"95\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"97\" data-end=\"744\"\u003e\u003cstrong data-start=\"97\" data-end=\"109\"\u003eTexture:\u003c\/strong\u003e Smooth granular bite with a clean dry crumble\u003cbr data-start=\"155\" data-end=\"158\"\u003e\u003cstrong data-start=\"158\" data-end=\"176\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"187\" data-end=\"190\"\u003e\u003cstrong data-start=\"190\" data-end=\"200\"\u003eTaste:\u003c\/strong\u003e Mild mineral earthiness with a cool, clean finish\u003cbr data-start=\"250\" data-end=\"253\"\u003e\u003cstrong data-start=\"253\" data-end=\"265\"\u003eSensory:\u003c\/strong\u003e Pale translucent appearance with refined mineral clarity\u003cbr data-start=\"322\" data-end=\"325\"\u003e\u003cstrong data-start=\"325\" data-end=\"336\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Nakumatt clay regions\u003cbr data-start=\"370\" data-end=\"373\"\u003e\u003cstrong data-start=\"373\" data-end=\"382\"\u003eUses:\u003c\/strong\u003e Ideal for collectors, subtle clay lovers, ASMR crunch experiences, and mineral-forward sensory enjoyment\u003cbr data-start=\"487\" data-end=\"490\"\u003e\u003cstrong data-start=\"490\" data-end=\"510\"\u003eClay Experience:\u003c\/strong\u003e Best suited to those who enjoy cleaner, gentler clay profiles with balanced mineral notes rather than heavy roasted flavours. Suitable for both beginners and experienced clay enthusiasts seeking a calm, grounding, refined experience.\u003c\/p\u003e\n\u003chr data-start=\"746\" data-end=\"749\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"751\" data-end=\"770\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"772\" data-end=\"1125\"\u003eCrystal Nakumatt is a rare and visually striking variety of traditional Nakumatt clay, valued for its pale translucent appearance and naturally refined mineral profile. Unlike darker roasted or smoked varieties, this clay is presented closer to its natural state, allowing its soft earthy character and delicate mineral qualities to remain fully intact.\u003c\/p\u003e\n\u003cp data-start=\"1127\" data-end=\"1515\"\u003eFormed into chunky slabs and naturally broken fragments, Crystal Nakumatt offers a quieter, cleaner sensory experience centred around purity, texture, and subtle mineral depth. Its almost stone-like appearance gives it a distinctive crystalline quality that makes it especially appreciated among collectors and enthusiasts who prefer elegant, understated clays over bold roasted profiles.\u003c\/p\u003e\n\u003cp data-start=\"1517\" data-end=\"1739\"\u003eTraditionally sourced from mineral-rich clay deposits in India, Crystal Nakumatt reflects the earthy simplicity and grounding qualities often associated with natural clay traditions and sensory-focused geophagia practices.\u003c\/p\u003e\n\u003chr data-start=\"1741\" data-end=\"1744\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1746\" data-end=\"1765\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1767\" data-end=\"2044\"\u003eCrystal Nakumatt delivers a firm yet controlled bite with a smooth granular structure that breaks evenly under pressure. The initial crunch is dry, crisp, and clean without excessive hardness, creating a satisfying mineral snap before gently crumbling into fine soft fragments.\u003c\/p\u003e\n\u003cp data-start=\"2046\" data-end=\"2314\"\u003eThe texture remains refined throughout the chew, with minimal grit and a polished mineral consistency that feels smooth rather than dusty. As the clay softens, it develops into a delicate earthy crumble with a cooling mineral finish that lingers lightly on the palate.\u003c\/p\u003e\n\u003chr data-start=\"2316\" data-end=\"2319\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2321\" data-end=\"2337\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2339\" data-end=\"2654\"\u003eThe flavour profile is mild, clean, and naturally mineral-forward. Soft earthy notes appear first, followed by subtle cool mineral tones that give the clay a refreshing, balanced character. Unlike roasted Nakumatt varieties with smoky depth, Crystal Nakumatt remains lighter and more delicate with a cleaner finish.\u003c\/p\u003e\n\u003cp data-start=\"2656\" data-end=\"2919\"\u003eIts aroma is faint and earthy with subtle dry stone and mineral notes. During chewing, the flavour develops gradually from crisp mineral dryness into a smooth earthy creaminess, maintaining a calm, refined taste throughout without becoming overly heavy or bitter.\u003c\/p\u003e\n\u003chr data-start=\"2921\" data-end=\"2924\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2926\" data-end=\"2948\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2950\" data-end=\"3618\"\u003e\u003cstrong data-start=\"2950\" data-end=\"2961\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003cbr data-start=\"2987\" data-end=\"2990\"\u003e\u003cstrong data-start=\"2990\" data-end=\"3000\"\u003eShape:\u003c\/strong\u003e Chunky fragments and slabs with naturally broken flat edges\u003cbr data-start=\"3060\" data-end=\"3063\"\u003e\u003cstrong data-start=\"3063\" data-end=\"3074\"\u003eColour:\u003c\/strong\u003e Pale grey to lightly translucent tones with soft mineral shimmer\u003cbr data-start=\"3139\" data-end=\"3142\"\u003e\u003cstrong data-start=\"3142\" data-end=\"3158\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3221\" data-end=\"3224\"\u003e\u003cstrong data-start=\"3224\" data-end=\"3235\"\u003eVendor:\u003c\/strong\u003e CAA\u003cbr data-start=\"3239\" data-end=\"3242\"\u003e\u003cstrong data-start=\"3242\" data-end=\"3271\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Crystal Nakumatt is sourced from select clay deposits in India known for dense mineral composition and natural purity. In traditional clay practices, less processed clays such as this are often valued for their clean mineral taste, smooth texture, and grounding sensory qualities, offering a more natural alternative to heavily roasted varieties.\u003c\/p\u003e\n\u003chr data-start=\"3620\" data-end=\"3623\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3625\" data-end=\"3638\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3640\" data-end=\"4023\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52770408956231,"sku":"04050302991","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52770408988999,"sku":"04050302992","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_2ccdc992-0631-4693-867d-df3fef267132.png?v=1750110207"},{"product_id":"handmade-black-slab-clay-treat","title":"Black Slabs - Clay treats for Pica","description":"\u003cp data-start=\"106\" data-end=\"621\"\u003eBlack Slabs are a bold and atmospheric indulgence, crafted from a premium blend of Dryfruit clay and smoky clays such as Magmitti. These dense, moody treats are made in two distinctive formats depending on the vendor: Clays All Around offers thick rectangular slabs, while Rose Clay produces large, round cookie-style slabs. Both styles deliver the same deep roasted flavour and powerful smokey character, designed for clay lovers who crave intensity in both taste and texture.\u003c\/p\u003e\n\u003cp data-start=\"623\" data-end=\"1145\"\u003eSmooth and extremely hard to the touch, each slab breaks into silky fine crunches before melting down into a clean paste with absolutely no grit. The flavour is layered and complex — cement-like earthiness underscored by smokey basement tones, raw topsoil, and a roasted edge. Once moistened, the slabs release moody notes of damp basement, petrol, old asphalt, and dusty soil, with a subtle nuttiness rounding out the smokey sharpness. Perfect for seasoned geophagy enthusiasts seeking a mature and sophisticated profile.\u003c\/p\u003e\n\u003cp data-start=\"1147\" data-end=\"1263\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1156\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003ePieces vary; approx. 5 cm rectangular bars (Clays All Around) or large cookie-style rounds (Rose Clay)\u003c\/p\u003e\n\u003cp data-start=\"1265\" data-end=\"1313\"\u003e\u003cstrong data-start=\"1265\" data-end=\"1276\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1276\" data-end=\"1279\"\u003eSelect between 90g and 300g\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1387\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1325\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003eRectangular bars (CAA) or large round cookies (Rose Clay)\u003c\/p\u003e\n\u003cp data-start=\"1389\" data-end=\"1449\"\u003e\u003cstrong data-start=\"1389\" data-end=\"1400\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1400\" data-end=\"1403\"\u003eDark grey to black with natural tonal shifts\u003c\/p\u003e\n\u003cp data-start=\"1451\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1451\" data-end=\"1463\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1463\" data-end=\"1466\"\u003eHard, smooth exterior; breaks into silky fine crunches, melts to a paste with no grit\u003c\/p\u003e\n\u003cp data-start=\"1555\" data-end=\"1632\"\u003e\u003cstrong data-start=\"1555\" data-end=\"1573\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e4 – Hard with a strong, satisfying crumble once bitten\u003c\/p\u003e\n\u003cp data-start=\"1634\" data-end=\"1788\"\u003e\u003cstrong data-start=\"1634\" data-end=\"1652\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003eDeeply cement-like, smokey, earthy, roasted; with old-cellar, damp soil, petrol, and asphalt notes; subtle nutty sharpness when wet\u003c\/p\u003e\n\u003cp data-start=\"1790\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1806\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1806\" data-end=\"1809\"\u003eBlend of Full Roasted Nakumatt, Dryfruit clay, and smoky clays including Magmitti\u003c\/p\u003e\n\u003cp data-start=\"1894\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1894\" data-end=\"1916\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1916\" data-end=\"1919\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1928\" data-end=\"2017\"\u003e\u003cstrong data-start=\"1928\" data-end=\"1940\"\u003eVendors:\u003c\/strong\u003e\u003cbr data-start=\"1940\" data-end=\"1943\"\u003eClays All Around (rectangular slabs) and Rose Clay (large round cookies)\u003c\/p\u003e\n\u003cp data-start=\"2019\" data-end=\"2347\"\u003e\u003cstrong data-start=\"2019\" data-end=\"2048\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2048\" data-end=\"2051\"\u003eRooted in Indian geophagy traditions, Black Slabs showcase the art of roasting and blending clays for a distinctive earthy profile. Dryfruit clay’s roasted warmth pairs with the mineral depth of Magmitti to create a smokey, layered experience — a bold indulgence with a clean, grit-free finish.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"200g (CAA Batch)","offer_id":52440309760327,"sku":"050177","price":11.95,"currency_code":"GBP","in_stock":false},{"title":"90g (Rose Clay Batch)","offer_id":52440309793095,"sku":"0405090099","price":5.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_dbec610a-1142-4c9a-8f17-005d5c11a348.png?v=1759233852"},{"product_id":"mexican-terracotta-stash-450g-with-keepsake-compartmented-storage-box","title":"All Latin American Clay Experience Sampler – Stash Box included - Edible terracottas, dirts, barros terrones, and kaolins from across Latin America","description":"\u003ch3 data-end=\"20\" data-start=\"0\" data-section-id=\"1n8lizy\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"385\" data-start=\"22\"\u003eThe Latin American Sampler is a thoughtfully curated collection of authentic Mexican clay pieces, bringing together a diverse mix of textures, shapes, and traditional flavours in one versatile stash. Sourced from multiple respected vendors, including La Sobrina, this selection offers a well-rounded introduction to the depth and character of Mexican  and Colombian clay craftsmanship.\u003c\/p\u003e\n\u003cp data-end=\"481\" data-start=\"387\"\u003eInside, you’ll find any one of a variety of distinctive items (check our entire \u003ca rel=\"noopener\" href=\"https:\/\/www.earthycrunch.co.uk\/collections\/latin-america\" target=\"_blank\"\u003eLatin\u003c\/a\u003e range), each with its own texture and personality:\u003c\/p\u003e\n\u003cp data-end=\"1385\" data-start=\"936\"\u003eEach piece varies in form—from compact chunks and crisp bites to soft, crumbly segments—creating a dynamic and engaging clay experience. Textures range from smooth and firm to lightly dusty and melt-down soft, with occasional crisp snaps throughout. The overall flavour profile stays true to classic Mexican terracotta and kaolin notes: earthy, mineral-rich, with subtle dusty warmth and occasional smoky or creamy undertones depending on the piece.\u003c\/p\u003e\n\u003cp data-end=\"1656\" data-start=\"1387\"\u003ePresented in a durable, reusable plastic stash box, this sampler is designed to keep your collection fresh, organised, and ready to enjoy. Ideal for both seasoned clay enthusiasts and those looking to explore a wide spectrum of Mexican clay textures in one curated set.\u003c\/p\u003e\n\u003chr data-end=\"1661\" data-start=\"1658\"\u003e\n\u003ch3 data-end=\"1683\" data-start=\"1663\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1863\" data-start=\"1685\"\u003eA varied sensory mix ranging from soft, dusty melts to medium-crisp bites. Expect a combination of smooth firmness, crumbly breakdowns, and occasional snappy pieces for contrast.\u003c\/p\u003e\n\u003chr data-end=\"1868\" data-start=\"1865\"\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1870\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"2050\" data-start=\"1889\"\u003eClassic Mexican earthiness with layered profiles—dusty terracotta, mineral-rich kaolin, gentle smokiness, and faint creamy or coconut notes across select pieces.\u003c\/p\u003e\n\u003chr data-end=\"2055\" data-start=\"2052\"\u003e\n\u003ch3 data-end=\"2076\" data-start=\"2057\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2306\" data-start=\"2078\"\u003eThis sampler is all about variety and exploration. Each handful offers something different—whether it’s a soft, melt-in-the-mouth kaolin or a firmer, crunchy terracotta bite—making it perfect for discovering personal favourites.\u003c\/p\u003e\n\u003chr data-end=\"2311\" data-start=\"2308\"\u003e\n\u003ch3 data-end=\"2329\" data-start=\"2313\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2713\" data-start=\"2331\"\u003e\n\u003cli data-end=\"2382\" data-start=\"2331\" data-section-id=\"6v7tc\"\u003e\n\u003cp data-end=\"2382\" data-start=\"2333\"\u003eCurated mix of authentic Mexican clay varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2442\" data-start=\"2383\" data-section-id=\"13e9s6i\"\u003e\n\u003cp data-end=\"2442\" data-start=\"2385\"\u003eIncludes terracotta, barrito, kaolin, and terrón styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2490\" data-start=\"2443\" data-section-id=\"gvhq2e\"\u003e\n\u003cp data-end=\"2490\" data-start=\"2445\"\u003eWide range of textures from soft to crunchy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2553\" data-start=\"2491\" data-section-id=\"1gh232t\"\u003e\n\u003cp data-end=\"2553\" data-start=\"2493\"\u003eSubtle flavour variations including smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2597\" data-start=\"2554\" data-section-id=\"1ss91wa\"\u003e\n\u003cp data-end=\"2597\" data-start=\"2556\"\u003eComes in a reusable, airtight stash box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2652\" data-start=\"2598\" data-section-id=\"puopum\"\u003e\n\u003cp data-end=\"2652\" data-start=\"2600\"\u003eSourced from multiple vendors including La Sobrina\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2713\" data-start=\"2653\" data-section-id=\"8w959u\"\u003e\n\u003cp data-end=\"2713\" data-start=\"2655\"\u003eAvailable in selectable weights to suit your stash needs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2718\" data-start=\"2715\"\u003e\n\u003ch3 data-end=\"2739\" data-start=\"2720\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"3594\" data-start=\"2741\"\u003e\n\u003cli data-end=\"2777\" data-start=\"2741\" data-section-id=\"cjlksr\"\u003e\n\u003cp data-end=\"2777\" data-start=\"2743\"\u003e\u003cstrong data-end=\"2752\" data-start=\"2743\"\u003eSize:\u003c\/strong\u003e Mixed shapes and sizes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2831\" data-start=\"2778\" data-section-id=\"9e6j9e\"\u003e\n\u003cp data-end=\"2831\" data-start=\"2780\"\u003e\u003cstrong data-end=\"2791\" data-start=\"2780\"\u003eWeight:\u003c\/strong\u003e Varies (selectable options available)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2891\" data-start=\"2832\" data-section-id=\"11ni88t\"\u003e\n\u003cp data-end=\"2891\" data-start=\"2834\"\u003e\u003cstrong data-end=\"2844\" data-start=\"2834\"\u003eShape:\u003c\/strong\u003e Varied – chunks, bites, pieces, and crumbles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2957\" data-start=\"2892\" data-section-id=\"tg2q1n\"\u003e\n\u003cp data-end=\"2957\" data-start=\"2894\"\u003e\u003cstrong data-end=\"2905\" data-start=\"2894\"\u003eColour:\u003c\/strong\u003e Natural terracotta tones with lighter kaolin hues\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3020\" data-start=\"2958\" data-section-id=\"1votns4\"\u003e\n\u003cp data-end=\"3020\" data-start=\"2960\"\u003e\u003cstrong data-end=\"2972\" data-start=\"2960\"\u003eTexture:\u003c\/strong\u003e Smooth, firm, dusty, and occasionally crumbly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3073\" data-start=\"3021\" data-section-id=\"1tzp884\"\u003e\n\u003cp data-end=\"3073\" data-start=\"3023\"\u003e\u003cstrong data-end=\"3041\" data-start=\"3023\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – Soft to Medium hardness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3159\" data-start=\"3074\" data-section-id=\"1dh0xu6\"\u003e\n\u003cp data-end=\"3159\" data-start=\"3076\"\u003e\u003cstrong data-end=\"3094\" data-start=\"3076\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, dusty, mineral-rich with subtle smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3227\" data-start=\"3160\" data-section-id=\"1ce54hl\"\u003e\n\u003cp data-end=\"3227\" data-start=\"3162\"\u003e\u003cstrong data-end=\"3178\" data-start=\"3162\"\u003eIngredients:\u003c\/strong\u003e Natural clay (terracotta and kaolin varieties)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3261\" data-start=\"3228\" data-section-id=\"j8kohe\"\u003e\n\u003cp data-end=\"3261\" data-start=\"3230\"\u003e\u003cstrong data-end=\"3252\" data-start=\"3230\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3308\" data-start=\"3262\" data-section-id=\"fk8o3w\"\u003e\n\u003cp data-end=\"3308\" data-start=\"3264\"\u003e\u003cstrong data-end=\"3275\" data-start=\"3264\"\u003eVendor:\u003c\/strong\u003e Various (including La Sobrina)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3594\" data-start=\"3309\" data-section-id=\"24678g\"\u003e\n\u003cp data-end=\"3594\" data-start=\"3311\"\u003e\u003cstrong data-end=\"3340\" data-start=\"3311\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Mexican pottery and clay-eating traditions, this sampler brings together regional favourites—from broken pot shards (pedacería) to kaolin blends and terrón chunks—each reflecting generations of artisanal clay preparation and cultural heritage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3599\" data-start=\"3596\"\u003e\n\u003ch3 data-end=\"3615\" data-start=\"3601\" data-section-id=\"7cj1qd\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"175g","offer_id":53558021652807,"sku":"07041900891","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"400g","offer_id":53558021685575,"sku":"07041900893","price":26.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_c53004c7-1622-43aa-b0fc-1ec3a4cc1909.png?v=1750723394"},{"product_id":"chalk-balls-100g","title":"Chalk Balls (100g) - Edible clay treats for Pica","description":"\u003cp data-start=\"87\" data-end=\"388\"\u003e\u003cstrong data-start=\"87\" data-end=\"108\"\u003eProduct Overview:\u003c\/strong\u003e\u003cbr data-start=\"108\" data-end=\"111\"\u003e\u003cstrong data-start=\"111\" data-end=\"133\"\u003eChalk Balls (100g)\u003c\/strong\u003e are small, densely packed spheres made from pure kaolin clay, offering a bold and satisfying crunch for chalk lovers. Their smooth, white exterior hides an intensely chalky, dry interior that breaks down into a fine, powdery dust with every bite.\u003c\/p\u003e\n\u003cp data-start=\"390\" data-end=\"753\"\u003eExtremely hard and compact, these chalk balls deliver a strong basement-dry flavour with subtle earthy notes reminiscent of soil after rain. Each ball is approximately 1–2 cm in diameter and varies slightly in size and shape, adding a rustic, natural charm. Perfect for those who enjoy a crisp, dusty texture with no stick and a clean, classic finish.\u003c\/p\u003e\n\u003chr data-start=\"755\" data-end=\"758\"\u003e\n\u003cp data-start=\"760\" data-end=\"799\"\u003e\u003cstrong data-start=\"760\" data-end=\"769\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"769\" data-end=\"772\"\u003eWill vary, approx. 2 cm\u003c\/p\u003e\n\u003cp data-start=\"801\" data-end=\"829\"\u003e\u003cstrong data-start=\"801\" data-end=\"812\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"812\" data-end=\"815\"\u003eApprox. 100g\u003c\/p\u003e\n\u003cp data-start=\"831\" data-end=\"859\"\u003e\u003cstrong data-start=\"831\" data-end=\"841\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"841\" data-end=\"844\"\u003eSmall spheres\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"889\"\u003e\u003cstrong data-start=\"861\" data-end=\"872\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"872\" data-end=\"875\"\u003eBright white\u003c\/p\u003e\n\u003cp data-start=\"891\" data-end=\"978\"\u003e\u003cstrong data-start=\"891\" data-end=\"903\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"903\" data-end=\"906\"\u003eExtremely hard and dry; smooth outer shell with fine, powdery interior\u003c\/p\u003e\n\u003cp data-start=\"980\" data-end=\"1016\"\u003e\u003cstrong data-start=\"980\" data-end=\"998\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"998\" data-end=\"1001\"\u003e4 – Hard at first\u003c\/p\u003e\n\u003cp data-start=\"1018\" data-end=\"1119\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1036\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1036\" data-end=\"1039\"\u003ePure chalk dust, ultra-dry basement notes, with a soft hint of soil after rain\u003c\/p\u003e\n\u003cp data-start=\"1121\" data-end=\"1153\"\u003e\u003cstrong data-start=\"1121\" data-end=\"1137\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1137\" data-end=\"1140\"\u003eKaolin clay\u003c\/p\u003e\n\u003cp data-start=\"1155\" data-end=\"1187\"\u003e\u003cstrong data-start=\"1155\" data-end=\"1177\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1177\" data-end=\"1180\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1189\" data-end=\"1464\"\u003e\u003cstrong data-start=\"1189\" data-end=\"1218\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1218\" data-end=\"1221\"\u003eKaolin clay has long been revered for its purity and crisp texture. These handcrafted spheres bring that traditional experience into bite-sized form—ideal for those who crave a clean, intense chalk crunch with zero stick and full dust release.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51805229023559,"sku":"010004","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b8b7e160-9c10-47e8-8912-6d46ded7d087.png?v=1750725062"},{"product_id":"all-indian-clay-experience-sampler-box","title":"All Indian Clay Experience Sampler – Mixed Indian Edible Clay Collection, Stash Box included","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"85\" data-end=\"99\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"101\" data-end=\"749\"\u003eThe All Indian Clay Experience Sampler is a curated Indian clay collection known for its diverse textures, smoky mineral flavours, and full-spectrum sensory experience. This limited-edition sampler brings together a wide variety of natural Indian clays sourced from respected vendors including Clays All Around, Rose Clay, AJ Premium Clays, Hari, and Lavi. Featuring an assortment of balls, cookies, sticks, slabs, layered pieces, and pottery-style treats, this collection delivers a satisfying sensory experience with notes of roasted earth, charcoal minerals, petrichor, baked terracotta, nutty clay, petrol undertones, and soft floral sweetness.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1277\"\u003eDesigned especially for lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials, this sampler offers everything from dense smoky crunches to soft creamy melts in one organised stash box. The textures range from crisp and snappy to crumbly, layered, silky, and sandy, creating a complete exploration of India’s traditional clay styles and sensory profiles. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1277\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe larger Boxes usually include:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Punjabi Ki Mitti\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Slate Pencils\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Dryfruit Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Half Roasted Nakumatt Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Red Nakumatt Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- One of our Indian roasted butter clays (Red, Grey, Yellow)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Indian Clay Treats of varying flavours (Smoky, Cementy, Iron-Rich, Earthy, Mineral-Rich, Creamy\/Chalky)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1279\" data-end=\"1294\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1296\" data-end=\"2078\"\u003e\u003cstrong data-start=\"1296\" data-end=\"1308\"\u003eTexture:\u003c\/strong\u003e Mixed crunchy, crumbly, layered, dense, and creamy clay textures\u003cbr data-start=\"1373\" data-end=\"1376\"\u003e\u003cstrong data-start=\"1376\" data-end=\"1386\"\u003eTaste:\u003c\/strong\u003e Smoky roasted minerals, baked earth, petrichor, charcoal clay, and nutty terracotta notes\u003cbr data-start=\"1476\" data-end=\"1479\"\u003e\u003cstrong data-start=\"1479\" data-end=\"1497\"\u003eCrunch factor:\u003c\/strong\u003e 2–4 – Medium\/Soft to Hard\/Medium\u003cbr data-start=\"1530\" data-end=\"1533\"\u003e\u003cstrong data-start=\"1533\" data-end=\"1544\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1555\" data-end=\"1558\"\u003e\u003cstrong data-start=\"1558\" data-end=\"1571\"\u003eBest for:\u003c\/strong\u003e Beginners, collectors, ASMR lovers, texture explorers, sensory variety seekers\u003cbr data-start=\"1650\" data-end=\"1653\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1673\"\u003eClay experience:\u003c\/strong\u003e A complete Indian clay journey featuring multiple textures, crunch styles, and earthy flavour profiles in one curated stash collection.\u003cbr data-start=\"1809\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1812\" data-end=\"1827\"\u003eASMR level:\u003c\/strong\u003e Dense snap, dusty crack, and soft crumble variety\u003cbr data-start=\"1877\" data-end=\"1880\"\u003e\u003cstrong data-start=\"1880\" data-end=\"1902\"\u003eHydration texture:\u003c\/strong\u003e Varies from creamy melts to sandy mineral pastes depending on the clay type\u003cbr data-start=\"1978\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1981\" data-end=\"1997\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, charcoal smoke, rain-soaked soil, terracotta dust, nutty minerals\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"2080\" data-end=\"2098\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"2100\" data-end=\"3035\"\u003e\u003cstrong data-start=\"2100\" data-end=\"2111\"\u003eWeight:\u003c\/strong\u003e Selectable options; full sampler includes up to 12 items\u003cbr data-start=\"2168\" data-end=\"2171\"\u003e\u003cstrong data-start=\"2171\" data-end=\"2181\"\u003eShape:\u003c\/strong\u003e Balls, cookies, sticks, layered pieces, pots, and slabs\u003cbr data-start=\"2237\" data-end=\"2240\"\u003e\u003cstrong data-start=\"2240\" data-end=\"2251\"\u003eColour:\u003c\/strong\u003e Charcoal black, iron-rich red, terracotta orange, soft pink, mineral beige, slate grey, and layered rainbow tones\u003cbr data-start=\"2365\" data-end=\"2368\"\u003e\u003cstrong data-start=\"2368\" data-end=\"2384\"\u003eIngredients:\u003c\/strong\u003e Natural Indian clays including Black Nakumatt, Red Nakumatt, Multani, Rose Clay, and slate-based blends (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2542\" data-end=\"2545\"\u003e\u003cstrong data-start=\"2545\" data-end=\"2556\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"2573\" data-end=\"2576\"\u003e\u003cstrong data-start=\"2576\" data-end=\"2605\"\u003eTraditional clay origins:\u003c\/strong\u003e This sampler represents the diversity of India’s traditional clay and geophagia culture, featuring roasted smoky clays, mineral-rich Nakumatt varieties, creamy Multani textures, floral Rose Clay blends, and layered sensory treats from multiple regional traditions.\u003cbr data-start=\"2870\" data-end=\"2873\"\u003e\u003cstrong data-start=\"2873\" data-end=\"2889\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003cbr data-start=\"2906\" data-end=\"2909\"\u003e\u003cstrong data-start=\"2909\" data-end=\"2921\"\u003eStorage:\u003c\/strong\u003e Comes in a durable reusable compartmented stash box designed to keep clays organised, crisp, and easy to revisit.\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3037\" data-end=\"3050\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3052\" data-end=\"3435\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":51943153729863,"sku":"0705150075","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"400g (12 Clay Items)","offer_id":51943153697095,"sku":"0705150076","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_923a2fac-c4cf-4c4d-b871-4e8fdf1047e1.png?v=1751911194"},{"product_id":"red-nakumatt-sticks-120g","title":"Red Nakumatt Sticks - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"0\" data-end=\"21\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"398\"\u003eRed Nakumatt Sticks deliver a rich and bold geophagic experience in a convenient, finger-length form. Crafted from finely powdered red Nakumatt clay, these slender, reddish-brown sticks are firm and smooth with a satisfyingly crisp snap. Despite their dense structure, they melt down into a silky paste with zero grit, offering a surprisingly clean finish.\u003c\/p\u003e\n\u003cp data-start=\"400\" data-end=\"814\"\u003eThe flavour profile is deeply earthy and cementy, with the signature topsoil and roasted undertones Nakumatt is known for. Subtle metallic notes and a whisper of petrichor emerge when wet — evoking the scent of rain on dry clay walls. These sticks are chewy, crunchy, and texturally complex — not recommended for sensitive teeth, but a treat for seasoned clay lovers who appreciate robust clay textures and tastes.\u003c\/p\u003e\n\u003cp data-start=\"821\" data-end=\"882\"\u003e\u003cstrong data-start=\"821\" data-end=\"830\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"830\" data-end=\"833\"\u003eEach batch can vary, approximately 4–6 cm in length\u003c\/p\u003e\n\u003cp data-start=\"884\" data-end=\"932\"\u003e\u003cstrong data-start=\"884\" data-end=\"895\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003eApprox. 120g (2 sticks per packet)\u003c\/p\u003e\n\u003cp data-start=\"934\" data-end=\"975\"\u003e\u003cstrong data-start=\"934\" data-end=\"944\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"944\" data-end=\"947\"\u003eThin cylindrical clay sticks\u003c\/p\u003e\n\u003cp data-start=\"977\" data-end=\"1028\"\u003e\u003cstrong data-start=\"977\" data-end=\"988\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"988\" data-end=\"991\"\u003eReddish-brown with dusty taupe matte finish\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1042\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1042\" data-end=\"1045\"\u003eVery hard with a clean, crisp break; melts into a smooth paste with minimal stick leaving little crispy granuals\u003c\/p\u003e\n\u003cp data-start=\"1128\" data-end=\"1211\"\u003e\u003cstrong data-start=\"1128\" data-end=\"1146\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003e4 – Crunchy and satisfying, best suited to experienced chewers\u003c\/p\u003e\n\u003cp data-start=\"1213\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1213\" data-end=\"1231\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003eBurnt adobe, topsoil, cementy notes, petrichor whisper, and faint metallic hints\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1375\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1332\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1332\" data-end=\"1335\"\u003e100% Red Nakumatt clay dust (compressed)\u003c\/p\u003e\n\u003cp data-start=\"1377\" data-end=\"1407\"\u003e\u003cstrong data-start=\"1377\" data-end=\"1399\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1399\" data-end=\"1402\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1409\" data-end=\"1716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1409\" data-end=\"1438\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1438\" data-end=\"1441\"\u003eRed Nakumatt is prized for its deep, earthy profile and rich mineral content. Traditionally sun-dried and used in various clay forms, this variant offers the same iconic taste and aroma but reformatted into sleek, stick-shaped slabs for modern convenience and texture lovers.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51887156330823,"sku":"0405060282","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_dabd28ed-6a91-4895-8d3d-78e6bb28080b.png?v=1774138740"},{"product_id":"black-candy-cracker-cookies-95g","title":"Black Candy Cracker Cookies  - Clay treats for Pica\/Geophagia","description":"\u003cp data-end=\"628\" data-start=\"57\"\u003eBlack Candy Cracker Cookies are a striking cookie-style clay treat made from a bold blend of dryfruit clay, magmitti, and Blackhall dust. Each cookie features a distinctive cracked glaze and is packed with tiny crunchy crumbs throughout — enhancing both texture and flavour as you chew. With a dark, rich appearance and a satisfying crumble, these cookies offer a deeply earthy, cement-like taste with smoky undertones and hints of petrichor. They start with a firm bite and soften into a dusty, melt-away experience, perfect for clay lovers who enjoy texture variation.\u003c\/p\u003e\n\u003cp data-end=\"683\" data-start=\"630\"\u003e\u003cstrong data-end=\"639\" data-start=\"630\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"642\" data-start=\"639\"\u003eWill vary, approximately 3–5 cm per piece\u003c\/p\u003e\n\u003cp data-end=\"711\" data-start=\"685\"\u003e\u003cstrong data-end=\"696\" data-start=\"685\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"699\" data-start=\"696\"\u003eSelect from Weights\u003c\/p\u003e\n\u003cp data-end=\"743\" data-start=\"713\"\u003e\u003cstrong data-end=\"723\" data-start=\"713\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"726\" data-start=\"723\"\u003eCan vary although current batch is rectangular cookie \u003c\/p\u003e\n\u003cp data-end=\"792\" data-start=\"745\"\u003e\u003cstrong data-end=\"756\" data-start=\"745\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"759\" data-start=\"756\"\u003eDeep black with a cracked surface\u003c\/p\u003e\n\u003cp data-end=\"877\" data-start=\"794\"\u003e\u003cstrong data-end=\"806\" data-start=\"794\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"809\" data-start=\"806\"\u003eCrumbly with a crackled crust; contains tiny crumbs for added crunch\u003c\/p\u003e\n\u003cp data-end=\"949\" data-start=\"879\"\u003e\u003cstrong data-end=\"897\" data-start=\"879\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"900\" data-start=\"897\"\u003e3 – Firm bite with consistent crumbles throughout\u003c\/p\u003e\n\u003cp data-end=\"1078\" data-start=\"951\"\u003e\u003cstrong data-end=\"969\" data-start=\"951\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"972\" data-start=\"969\"\u003eRich earthy flavour with cementy and smoky tones; rain-on-earth aftertaste with subtle basement-like aroma\u003c\/p\u003e\n\u003cp data-end=\"1183\" data-start=\"1080\"\u003e\u003cstrong data-end=\"1096\" data-start=\"1080\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1099\" data-start=\"1096\"\u003eClay blend made from Blackhall, magmitti, dry fruit clay dust, and crumb inclusions\u003c\/p\u003e\n\u003cp data-end=\"1215\" data-start=\"1185\"\u003e\u003cstrong data-end=\"1207\" data-start=\"1185\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1210\" data-start=\"1207\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1521\" data-start=\"1217\"\u003e\u003cstrong data-end=\"1246\" data-start=\"1217\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1249\" data-start=\"1246\"\u003eInspired by Indian clay cookie and barfi traditions, this version takes on a modern twist with added crumbs for extra crunch. The cracked exterior mimics the dry heat-baked finish of traditional street-side clay treats, delivering an unforgettable earthy-sweet experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"95g","offer_id":53073245897031,"sku":"0405060258","price":5.4,"currency_code":"GBP","in_stock":true},{"title":"200g","offer_id":53073245929799,"sku":"0405060259","price":11.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b47bd66f-244e-4b80-bbc2-d4a65f5ae915.png?v=1756471316"},{"product_id":"red-nakumatt-cracker-cookies","title":"Red Nakumatt Cracker Cookies - Iron-rich indian edible clay treats","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt Cracker Cookies are handcrafted Indian clay treats made from fine Red Nakumatt clay and speckled with tiny Dryfruit clay crumbs. These rectangular cookie bars combine a crisp, cracker-like shell with a firm, mineral-rich centre, creating a satisfying crunch that gradually melts into a smooth, powdery finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRich in earthy character, each bite delivers the distinctive flavour profile that has made Red Nakumatt so popular among clay enthusiasts. Expect notes of clay pottery, wet soil, fired brick, iron-rich minerals, and subtle smoky undertones, all layered with the unmistakable petrichor aroma of rain falling on warm red earth. The crackled surface adds extra texture and visual appeal, while the Dryfruit inclusions contribute subtle roasted depth throughout.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInspired by traditional Indian clay preparations, these cookies offer a bold, crunchy experience that balances texture, aroma, and mineral richness in every bite.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp cracker-like shell with a firm centre and smooth powdery melt\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red earth, clay pottery, wet soil, burnt brick, iron minerals, subtle smoky notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red clay lovers, crunchy texture seekers, and fans of mineral-rich roasted clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, flavour-packed crunch that transitions into a smooth earthy melt with classic Red Nakumatt character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich earthy paste while retaining its mineral depth\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, fired clay, wet soil, baked terracotta, iron-rich earth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rectangular cookie bars\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Reddish-grey to taupe with natural crackled surfaces\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt Clay, Dryfruit Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hari\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt is sourced from India's mineral-rich clay regions and is traditionally valued for its deep earthy flavour, distinctive terracotta colouring, and satisfying crunch. The addition of Dryfruit clay contributes subtle roasted notes that complement the bold mineral profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"85g","offer_id":53298630263111,"sku":"0405060279","price":5.09,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53298634654023,"sku":"04050602792","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"130g","offer_id":53298634686791,"sku":"04050602793","price":7.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5a49f3b4-1141-46c7-8579-3286aedce5b9.png?v=1751996619"},{"product_id":"red-nakumatt-cookies","title":"Red Nakumatt Cookies - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"23\" data-end=\"430\"\u003e\u003cstrong data-start=\"23\" data-end=\"47\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"430\"\u003eRed Nakumatt Cookies are deliciously earthy, cookie-shaped clay treats made from pure Red Nakumatt dust. These soft, crumbly pieces capture the classic flavour of this beloved Indian clay—deep red earthiness, topsoil warmth, and that iconic cementy, rain-on-dirt aroma. With a gentle crunch and zero grit, each bite melts down to a silky, smooth paste that's easy on the teeth and incredibly satisfying.\u003c\/p\u003e\n\u003cp data-start=\"432\" data-end=\"752\"\u003ePerfect for fans of Red Nakumatt's rich, roasted notes, these cookies come in a variety of natural shapes and sizes—some flat, some rounded, all wonderfully dusty and clean. Whether you're after a mellow crunch or something to savour slowly, these clay cookies are a grounding, full-flavour snack straight from the soil.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"759\" data-end=\"768\"\u003eSize:\u003c\/strong\u003e Varies\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"810\" data-end=\"829\"\u003eWeight:\u003c\/strong\u003e Between approx. 100g-130g\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"852\" data-end=\"862\"\u003eShape:\u003c\/strong\u003e Cookie-style rectangles, flowers and chunky rounds\/pucks\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"902\" data-end=\"913\"\u003eColour:\u003c\/strong\u003e Pinkish Taupe\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"936\" data-end=\"948\"\u003eTexture:\u003c\/strong\u003e Soft to medium crunch, smooth finish\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"988\" data-end=\"1006\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Crumbly, gentle on the bite\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1041\" data-end=\"1059\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like earthiness, red topsoil, roasted petrichor aroma\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1123\" data-end=\"1139\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt Clay\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1165\" data-end=\"1187\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1457\"\u003e\n\u003cstrong data-start=\"1197\" data-end=\"1226\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eRed Nakumatt is prized in Indian geophagy for its bold petrichor scent and earthy-smooth melt. These cookies preserve that tradition in an easy-to-enjoy, snackable form—ideal for stash lovers, ASMR eaters, and clay connoisseurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51928680202567,"sku":"0405060277","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_00d5047b-d977-4bca-878e-ca41442d9457.png?v=1754319039"},{"product_id":"red-nakumatt-cracker-balls-hari","title":"Red Nakumatt Cracker Balls - Edible Indian Clay treats for Pica\/Geophagia","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"150\" data-end=\"172\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"173\" data-end=\"538\"\u003eRed Nakumatt Cracker Balls are a bold, textural twist on classic clay treats. Each pack includes four spheres featuring a crisp, cracker-like outer shell that gives way to a firm, flavour-packed clay core. Crafted from a special blend of Red Nakumatt powders with added clay crumbs, these balls deliver an ultra-crunchy experience from the first bite to the last.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"803\"\u003eWith deep, earthy richness — including petrichor, warm red topsoil, and signature cement-like Nakumatt notes — these clay spheres provide a sharp, clean break and layered flavour. Perfect for enthusiasts who enjoy structured crunch and bold geophagic character.\u003c\/p\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"805\" data-end=\"827\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"828\" data-end=\"1110\"\u003eA snappy, firm exterior cracks with ease, revealing a dense, clay-packed core. The crumb-enhanced interior maintains a satisfying, layered crunch that gradually softens into a smooth, earthy paste without any gritty residue. The texture is clean, crisp, and consistently engaging.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1112\" data-end=\"1131\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1132\" data-end=\"1365\"\u003eExpect mineral-rich, earthy flavours with a cement-like body, petrichor top notes, and subtle toasted asphalt undertones. The aroma evokes damp earth and warm clay, creating a deeply geophagic sensory profile prized by clay lovers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1367\" data-end=\"1388\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1389\" data-end=\"1699\"\u003eEach ball offers a multi-stage experience: a crisp, cracker-like snap followed by a compact, flavourful core that breaks down into a smooth, mineral-rich paste. The combination of crunchy shell and dense clay interior makes these balls especially satisfying for fans of bold texture and layered clay flavour.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1701\" data-end=\"1719\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1720\" data-end=\"1971\"\u003e\n\u003cli data-section-id=\"16dm2zp\" data-start=\"1720\" data-end=\"1763\"\u003eFour cracker-coated clay balls per pack\u003c\/li\u003e\n\u003cli data-section-id=\"1mbwd16\" data-start=\"1764\" data-end=\"1813\"\u003eUltra-crunchy outer shell with firm clay core\u003c\/li\u003e\n\u003cli data-section-id=\"9j7w86\" data-start=\"1814\" data-end=\"1864\"\u003eBold, earthy, and mineral-rich flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"6c6vfv\" data-start=\"1865\" data-end=\"1916\"\u003eLayered texture with a clean, non-gritty finish\u003c\/li\u003e\n\u003cli data-section-id=\"1axxqx7\" data-start=\"1917\" data-end=\"1971\"\u003ePerfect for Nakumatt enthusiasts and crunch lovers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1973\" data-end=\"1994\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1995\" data-end=\"2730\"\u003e\n\u003cli data-section-id=\"f0m9zh\" data-start=\"1995\" data-end=\"2038\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2006\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm per ball\u003c\/li\u003e\n\u003cli data-section-id=\"l6tdnd\" data-start=\"2039\" data-end=\"2078\"\u003e\n\u003cstrong data-start=\"2041\" data-end=\"2052\"\u003eWeight:\u003c\/strong\u003e 160g (4 balls per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1dfsk0l\" data-start=\"2079\" data-end=\"2120\"\u003e\n\u003cstrong data-start=\"2081\" data-end=\"2091\"\u003eShape:\u003c\/strong\u003e Cracker-coated round balls\u003c\/li\u003e\n\u003cli data-section-id=\"8igiv6\" data-start=\"2121\" data-end=\"2173\"\u003e\n\u003cstrong data-start=\"2123\" data-end=\"2134\"\u003eColour:\u003c\/strong\u003e Natural red with pinkish taupe tones\u003c\/li\u003e\n\u003cli data-section-id=\"44e3i1\" data-start=\"2174\" data-end=\"2242\"\u003e\n\u003cstrong data-start=\"2176\" data-end=\"2188\"\u003eTexture:\u003c\/strong\u003e Crunchy shell with compact, crispy clay-packed core\u003c\/li\u003e\n\u003cli data-section-id=\"127izro\" data-start=\"2243\" data-end=\"2300\"\u003e\n\u003cstrong data-start=\"2245\" data-end=\"2263\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/li\u003e\n\u003cli data-section-id=\"1bxq1ig\" data-start=\"2301\" data-end=\"2401\"\u003e\n\u003cstrong data-start=\"2303\" data-end=\"2321\"\u003eTaste Profile:\u003c\/strong\u003e Red earth, cement-like body, petrichor top notes, subtle toasted asphalt edge\u003c\/li\u003e\n\u003cli data-section-id=\"1vp5lp9\" data-start=\"2402\" data-end=\"2465\"\u003e\n\u003cstrong data-start=\"2404\" data-end=\"2420\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay powder blend with crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"1vp5lp9\" data-start=\"2402\" data-end=\"2465\"\u003e\n\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2466\" data-end=\"2498\"\u003e\n\u003cstrong data-start=\"2468\" data-end=\"2490\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"dp8d78\" data-start=\"2499\" data-end=\"2730\"\u003e\n\u003cstrong data-start=\"2501\" data-end=\"2530\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by Indian geophagic traditions, these balls showcase the mineral-rich essence of Nakumatt clays. The added crumbs elevate the texture, providing an immersive and layered crunch experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2732\" data-end=\"2748\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2749\" data-end=\"3096\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (approx. 80g)","offer_id":53208821858631,"sku":"0405060278","price":4.8,"currency_code":"GBP","in_stock":true},{"title":"2 (approx. 160 g)","offer_id":53208821891399,"sku":"04050602782","price":8.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a5485e96-f7ad-42d2-bba7-d848e3e2d42f.png?v=1754158884"},{"product_id":"red-nakumatt-balls-hari","title":"Red Nakumatt Balls (Hari) - Edible Indian clay treats for Pica","description":"\u003ch3 data-end=\"189\" data-start=\"167\" data-section-id=\"f0xuy6\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"532\" data-start=\"190\"\u003eRed Nakumatt Balls with Crumbs are a set of four rich, earthy clay spheres crafted from finely milled Red Nakumatt powder, each packed with a crumb-filled interior for a layered crunch experience. The firm outer shell delivers a satisfying snap before revealing a softer, dusty centre that gradually breaks down into a smooth, earthy paste.\u003c\/p\u003e\n\u003cp data-end=\"938\" data-start=\"534\"\u003eThe natural reddish-brown tones reflect the mineral richness of Red Nakumatt clay, prized for its bold flavour and distinctive snap. As the outer shell cracks, the interior crumbs create a dynamic texture that shifts from crisp to softly crumbly, making every bite varied and engaging. Perfect for Nakumatt enthusiasts, these balls offer a standout combination of intense flavour and tactile enjoyment.\u003c\/p\u003e\n\u003ch3 data-end=\"962\" data-start=\"940\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1237\" data-start=\"963\"\u003eA snappy, firm exterior provides an immediate, satisfying crunch. Inside, the loose crumbs create a soft crumble that transitions into a dense, earthy paste with subtle chewable particles. This layered structure ensures an engaging texture from the first bite to the last.\u003c\/p\u003e\n\u003ch3 data-end=\"1258\" data-start=\"1239\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1550\" data-start=\"1259\"\u003eExpect a strongly earthy, mineral-rich profile with classic red clay notes. Bold topsoil character, fresh petrichor undertones, and subtle metallic hints combine for depth, while the aroma evokes damp soil after rain. The result is a geophagic experience highly prized by clay enthusiasts.\u003c\/p\u003e\n\u003ch3 data-end=\"1573\" data-start=\"1552\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"1867\" data-start=\"1574\"\u003eEach ball delivers a two-stage sensory journey: a crisp snap followed by a crumbly interior that develops into a smooth, earthy paste. The crumb-filled core enhances both texture and flavour, making these balls particularly satisfying for those who enjoy bold, mineral-forward clay profiles.\u003c\/p\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1869\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2132\" data-start=\"1888\"\u003e\n\u003cli data-end=\"1935\" data-start=\"1888\" data-section-id=\"udo9ig\"\u003eFour clay balls with crumb-filled interiors\u003c\/li\u003e\n\u003cli data-end=\"1979\" data-start=\"1936\" data-section-id=\"9vncbn\"\u003eMade from pure Red Nakumatt clay powder\u003c\/li\u003e\n\u003cli data-end=\"2028\" data-start=\"1980\" data-section-id=\"8os65r\"\u003eCrisp exterior with layered, crunchy crumble\u003c\/li\u003e\n\u003cli data-end=\"2078\" data-start=\"2029\" data-section-id=\"jtmt4o\"\u003eBold geophagic flavour with strong earthiness\u003c\/li\u003e\n\u003cli data-end=\"2132\" data-start=\"2079\" data-section-id=\"bkmio3\"\u003eIdeal for Nakumatt lovers and texture enthusiasts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2155\" data-start=\"2134\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2893\" data-start=\"2156\"\u003e\n\u003cli data-end=\"2199\" data-start=\"2156\" data-section-id=\"f0m9zh\"\u003e\n\u003cstrong data-end=\"2167\" data-start=\"2158\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm per ball\u003c\/li\u003e\n\u003cli data-end=\"2222\" data-start=\"2200\" data-section-id=\"zyvrlm\"\u003e\n\u003cstrong data-end=\"2213\" data-start=\"2202\"\u003eWeight:\u003c\/strong\u003e Select\u003c\/li\u003e\n\u003cli data-end=\"2249\" data-start=\"2223\" data-section-id=\"la9fdb\"\u003e\n\u003cstrong data-end=\"2235\" data-start=\"2225\"\u003eShape:\u003c\/strong\u003e Round balls\u003c\/li\u003e\n\u003cli data-end=\"2302\" data-start=\"2250\" data-section-id=\"8igiv6\"\u003e\n\u003cstrong data-end=\"2263\" data-start=\"2252\"\u003eColour:\u003c\/strong\u003e Natural red with pinkish taupe tones\u003c\/li\u003e\n\u003cli data-end=\"2360\" data-start=\"2303\" data-section-id=\"14wqla2\"\u003e\n\u003cstrong data-end=\"2317\" data-start=\"2305\"\u003eTexture:\u003c\/strong\u003e Crunchy exterior with soft, crumbly core\u003c\/li\u003e\n\u003cli data-end=\"2418\" data-start=\"2361\" data-section-id=\"127izro\"\u003e\n\u003cstrong data-end=\"2381\" data-start=\"2363\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/li\u003e\n\u003cli data-end=\"2505\" data-start=\"2419\" data-section-id=\"dc74e\"\u003e\n\u003cstrong data-end=\"2439\" data-start=\"2421\"\u003eTaste Profile:\u003c\/strong\u003e Earthy red clay, topsoil, petrichor, subtle metallic undertones\u003c\/li\u003e\n\u003cli data-end=\"2556\" data-start=\"2506\" data-section-id=\"8ck12q\"\u003e\n\u003cstrong data-end=\"2524\" data-start=\"2508\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt clay powder\u003c\/li\u003e\n\u003cli data-end=\"2589\" data-start=\"2557\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2581\" data-start=\"2559\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2615\" data-start=\"2590\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2603\" data-start=\"2592\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2893\" data-start=\"2616\" data-section-id=\"c8k04x\"\u003e\n\u003cstrong data-end=\"2647\" data-start=\"2618\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, Red Nakumatt clay is prized for its bold mineral taste and crisp snap. These clay balls showcase classic flavours while the crumb-filled centre enhances texture and aroma for an authentic clay experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2911\" data-start=\"2895\" data-section-id=\"1ajl8cl\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3259\" data-start=\"2912\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (60g)","offer_id":53388344328519,"sku":"0405060276","price":3.8,"currency_code":"GBP","in_stock":false},{"title":"2 (120g)","offer_id":53388344361287,"sku":"04050602762","price":7.0,"currency_code":"GBP","in_stock":false},{"title":"3 (180g)","offer_id":53388344394055,"sku":"04050602763","price":10.2,"currency_code":"GBP","in_stock":false},{"title":"5 (300g)","offer_id":53388344426823,"sku":"04050602764","price":15.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6953119e-4e62-4001-ad5c-8d64e3148f7a.png?v=1752615494"},{"product_id":"whole-kolkota-terracotta-clay-pot-with-clay-powder-tin","title":"Whole Edible Kolkota Indian Terracotta Clay Pot with Indian Clay Powder Bundle","description":"\u003cp data-end=\"76\" data-start=\"23\"\u003e\u003cstrong data-end=\"76\" data-start=\"23\"\u003eWhole Kolkata Clay Pot + Clay Powder Tin (Bundle)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"415\" data-start=\"78\"\u003eThis satisfying duo includes one full-sized Kolkata Clay Pot (approx. 200g) and your choice of a 100g clay powder tin — select from Black Candy, Red Nakumatt, or Mixed Nakumatt. Handmade in India using traditional sun-dried terracotta methods, each Kolkata pot is bold, mineral-rich, and packed with that unmistakable deep, earthy aroma.\u003c\/p\u003e\n\u003cp data-end=\"742\" data-start=\"417\"\u003eThe pot itself breaks with a crisp, clean snap and offers a distinct flavour: rich mud tones, warm terracotta smoothness, and a hint of rain-on-dry-soil freshness when wet. Perfect for snapping, chewing, or breaking into stashable chunks, this pot is a favourite among those who love full-bodied, mineral-heavy clay textures.\u003c\/p\u003e\n\u003cp data-end=\"1089\" data-start=\"744\"\u003eYour chosen powder tin takes things a step further. Whether you go for the smoky intensity of Black Candy, the earthy depth of Red Nakumatt, or the balanced complexity of Mixed, the powder can be spooned straight into the pot, mixed into a dipping paste, or enjoyed on its own. Each tin is reusable and ideal for crafting your own stash rituals.\u003c\/p\u003e\n\u003cp data-end=\"1887\" data-start=\"1776\"\u003e\u003cstrong data-end=\"1792\" data-start=\"1776\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1795\" data-start=\"1792\"\u003e100% Indian terracotta clay (pot) + 100% powdered clay \u003c\/p\u003e\n\u003cp data-end=\"1919\" data-start=\"1889\"\u003e\u003cstrong data-end=\"1911\" data-start=\"1889\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2238\" data-start=\"1921\"\u003e\u003cstrong data-end=\"1950\" data-start=\"1921\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1953\" data-start=\"1950\"\u003eThese Kolkata pots echo centuries of Indian clay traditions — once used for water, grain, and sacred offerings, now enjoyed as a textural, flavour-rich clay snack. Combined with a tin of powdered clay, this bundle invites you into a sensory ritual of snapping, scooping, and savouring.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 75g \/ Black Candy","offer_id":53847797203271,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Cement Dust","offer_id":53847797236039,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Ember Dust","offer_id":53847797268807,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Golden Rose Dust","offer_id":53847797301575,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Indian Brown Terracotta Powdery Crumbs","offer_id":53847797334343,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Mixed Nakumatt","offer_id":53847797367111,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Mixed Smoky\/Roasted Clay Crumbs","offer_id":53847797399879,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Pink Love Dust","offer_id":53847797432647,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Pink Nakumatt Powdery Crumbs","offer_id":53847797465415,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Plain Nakumatt","offer_id":53847797498183,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Red Khadi","offer_id":53847797530951,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Red Nakumatt","offer_id":53847797563719,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Terra Dust","offer_id":53847797596487,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ White Kadhi","offer_id":53847797629255,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Yellow Butter Dust","offer_id":53847797662023,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Black Candy","offer_id":53847797694791,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Cement Dust","offer_id":53847797727559,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Ember Dust","offer_id":53847797760327,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Golden Rose Dust","offer_id":53847797793095,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Indian Brown Terracotta Powdery Crumbs","offer_id":53847797825863,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Mixed Nakumatt","offer_id":53847797858631,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Mixed Smoky\/Roasted Clay Crumbs","offer_id":53847797891399,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Pink Love Dust","offer_id":53847797924167,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Pink Nakumatt Powdery Crumbs","offer_id":53847797956935,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Plain Nakumatt","offer_id":53847797989703,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Red Khadi","offer_id":53847798022471,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Red Nakumatt","offer_id":53847798055239,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Terra Dust","offer_id":53847798088007,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ White Kadhi","offer_id":53847798120775,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Yellow Butter Dust","offer_id":53847798153543,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/030019_Large_Filled_Kolkota_Clay_pots.png?v=1752769169"},{"product_id":"all-ball-haul-sampler","title":"All Ball Haul Treat Experience - Sampler - Indian clay treats","description":"\u003cp data-start=\"44\" data-end=\"239\"\u003eLIMITED EDITION - Only a few in stock!\u003c\/p\u003e\n\u003cp data-start=\"44\" data-end=\"239\"\u003eThe All Ball Haul is designed for serious variety lovers. You can select from a range of weights to suit your stash goals — whether you want a smaller mixed bundle or you’re ready to go all in.\u003c\/p\u003e\n\u003cp data-start=\"241\" data-end=\"617\"\u003eFor those choosing the full 1kg option, this is the complete experience. Sourced from trusted Indian vendors \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eHari\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e, the 1kg haul delivers a bold, multi-textured selection of traditional Indian clay varieties — smoky blacks, iron-rich reds, mineral greys and softer earthy tones all in one collection.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"892\"\u003eExpect everything from charcoal-roasted intensity and petrol-smoky depth to iron-heavy red earth warmth and petrichor-style mineral notes. Textures range from dense and compact to crumbly exteriors with layered crunch. It’s weighty, grounding and unapologetically earthy.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch2 data-start=\"899\" data-end=\"930\"\u003e1kg All Ball Haul includes:\u003c\/h2\u003e\n\u003cul data-start=\"932\" data-end=\"1249\"\u003e\n\u003cli data-start=\"932\" data-end=\"955\" style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli data-start=\"123\" data-end=\"225\"\u003e\n\u003cp data-start=\"125\" data-end=\"225\"\u003e\u003cstrong data-start=\"125\" data-end=\"156\"\u003eBlack Barbecue Ball (Hari):\u003c\/strong\u003e Smoky, intense crunch with an earthy, slightly charred aftertaste.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"226\" data-end=\"336\"\u003e\n\u003cp data-start=\"228\" data-end=\"336\"\u003e\u003cstrong data-start=\"228\" data-end=\"264\"\u003eBlack Candy Cracker Ball (Hari):\u003c\/strong\u003e Crisp, brittle texture with deep, darkly sweet and petrol-like notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"447\"\u003e\n\u003cp data-start=\"339\" data-end=\"447\"\u003e\u003cstrong data-start=\"339\" data-end=\"367\"\u003eBlack Candy Ball (Hari):\u003c\/strong\u003e Smooth yet firm bite, smoky and slightly ashy with subtle mineral smoke undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"448\" data-end=\"564\"\u003e\n\u003cp data-start=\"450\" data-end=\"564\"\u003e\u003cstrong data-start=\"450\" data-end=\"495\"\u003eDouble Delight \/ Grey Mantle (Rose Clay):\u003c\/strong\u003e Crunchy with layered cementy and earthy flavours, faintly smoke.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"565\" data-end=\"666\"\u003e\n\u003cp data-start=\"567\" data-end=\"666\"\u003e\u003cstrong data-start=\"567\" data-end=\"601\"\u003eBlack Slate Balls (Rose Clay):\u003c\/strong\u003e Dense, crisp texture with dry, faint petrol slate notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"777\"\u003e\n\u003cp data-start=\"669\" data-end=\"777\"\u003e\u003cstrong data-start=\"669\" data-end=\"697\"\u003eRed Cracker Ball (Hari):\u003c\/strong\u003e Lightly brittle, with warm, baked-earth flavours and a hint of topsoil arom and usual mineral iron-rich tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"778\" data-end=\"885\"\u003e\n\u003cp data-start=\"780\" data-end=\"885\"\u003e\u003cstrong data-start=\"780\" data-end=\"812\"\u003ePink Clay Balls (Rose Clay):\u003c\/strong\u003e Soft crunch with subtle floral-earthy sweetness and gentle crackle.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"1033\"\u003e\n\u003cp data-start=\"888\" data-end=\"1033\"\u003e\u003cstrong data-start=\"888\" data-end=\"953\"\u003eEarth’s Core - Red clay covered in cementy clays (Rose Clay):\u003c\/strong\u003e Firm, layered crunch with rich red clay earthiness and a dry, cement-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1034\" data-end=\"1142\"\u003e\n\u003cp data-start=\"1036\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1036\" data-end=\"1065\"\u003eRed Nakumatt Ball (Hari):\u003c\/strong\u003e Medium crunch with iron-rich, earthy warmth and dusty, baked clay flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1143\" data-end=\"1233\"\u003e\n\u003cp data-start=\"1145\" data-end=\"1233\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1168\"\u003eChikki (Rose Clay):\u003c\/strong\u003e Crunchy, crumbly texture with a sweet roasted, nutty-earthy smoke undertones of dryfruit, blackhall and magmitti.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1234\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1236\" data-end=\"1346\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1266\"\u003eMultani Balls (Rose Clay):\u003c\/strong\u003e Crisp, dense bite with classic Multani soil aroma and slightly chalky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1453\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1349\" data-end=\"1378\"\u003eRed Nak Ball (Rose Clay):\u003c\/strong\u003e Firm and granular with mineral-rich red clay taste and subtlemetallic earth tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1454\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1456\" data-end=\"1566\"\u003e\u003cstrong data-start=\"1456\" data-end=\"1486\"\u003eCrystal Moons (Rose Clay):\u003c\/strong\u003e Smooth, brittle texture with earth flavours andm ade from crystal moon clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1567\" data-end=\"1650\"\u003e\n\u003cp data-start=\"1569\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1594\"\u003eNakumatt Ball (Hari):\u003c\/strong\u003e Crisp and smooth, earthy with a subtle petrichor note, made from mixed nakumatts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1651\" data-end=\"1765\"\u003e\n\u003cp data-start=\"1653\" data-end=\"1765\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1686\"\u003eNakumatt Cracker Ball (Hari):\u003c\/strong\u003e Crunchy, brittle texture with dusty, baked clay and slight smoky cementish flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1251\" data-end=\"1254\"\u003e\n\u003ch3 data-start=\"1256\" data-end=\"1266\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1267\" data-end=\"1318\"\u003eBalls and shaped pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003ch3 data-start=\"1320\" data-end=\"1332\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1333\" data-end=\"1420\"\u003eSelectable weight options available\u003cbr data-start=\"1368\" data-end=\"1371\"\u003eFull 1kg option includes all items listed above\u003c\/p\u003e\n\u003ch3 data-start=\"1422\" data-end=\"1433\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1434\" data-end=\"1506\"\u003ePrimarily round balls with select shaped pieces (moons and core forms)\u003c\/p\u003e\n\u003ch3 data-start=\"1508\" data-end=\"1520\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1521\" data-end=\"1606\"\u003eCharcoal black, slate grey, iron-rich red, terracotta red, soft pink, mineral beige\u003c\/p\u003e\n\u003ch3 data-start=\"1608\" data-end=\"1621\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1622\" data-end=\"1695\"\u003eFirm, dense, crisp, compact with some crumbly, layered crunch varieties\u003c\/p\u003e\n\u003ch3 data-start=\"1697\" data-end=\"1716\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1717\" data-end=\"1764\"\u003e2-4 – bold snap with varied textural contrast\u003c\/p\u003e\n\u003ch3 data-start=\"1766\" data-end=\"1785\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1786\" data-end=\"1901\"\u003eSmoky charcoal, charred undertones, petrol hints, iron-rich red earth, mineral dust, petrichor, baked clay warmth\u003c\/p\u003e\n\u003ch3 data-start=\"1903\" data-end=\"1920\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1921\" data-end=\"2022\"\u003eVarious natural Indian clays including Black Nakumatt, Red Nakumatt, Multani and slate-based blends\u003c\/p\u003e\n\u003ch3 data-start=\"2024\" data-end=\"2047\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"2048\" data-end=\"2055\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"2057\" data-end=\"2070\"\u003eVendors\u003c\/h3\u003e\n\u003cp data-start=\"2071\" data-end=\"2091\"\u003eHari and Rose Clay\u003c\/p\u003e\n\u003ch3 data-start=\"2093\" data-end=\"2123\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"2124\" data-end=\"2334\"\u003eA broad representation of Indian clay traditions, including roasted black clays, iron-rich Nakumatt varieties, Multani clay forms and slate-infused regional blends rooted in long-standing geophagic practices.\u003c\/p\u003e\n\u003ch3 data-start=\"2341\" data-end=\"2354\"\u003eStorage\u003c\/h3\u003e\n\u003cp data-start=\"2356\" data-end=\"2636\"\u003eYour haul comes in a forever plastic box with compartments — a durable, reusable container designed to keep your clays fresh and organised. Use it to safely store your current collection and future hauls, ensuring every piece stays crisp, clean, and ready for your next craving.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1kg","offer_id":53384658157895,"sku":"0705150069","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"260g","offer_id":51940906303815,"sku":"0705150067","price":14.95,"currency_code":"GBP","in_stock":false},{"title":"300g","offer_id":51940906336583,"sku":"0705150068","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_01d81222-10e1-4ad4-95c2-d5e1a14e0e12.png?v=1775479786"},{"product_id":"green-ural-clay-75g","title":"Green Ural Clay (75g) - Edible clay for Pica","description":"\u003cp data-start=\"50\" data-end=\"481\"\u003eOur Green Ural Clay is a stunning, sage-hued mineral clay sourced from the rich, remote landscapes of Kazakhstan. What sets this clay apart isn’t just its unique colour—it’s the \u003cem data-start=\"228\" data-end=\"235\"\u003ecrack\u003c\/em\u003e. This clay delivers the loudest, cleanest, most spine-tingling crunch we’ve ever encountered. Each break sends a crisp, ASMR-worthy snap echoing through your senses, making it an unforgettable treat for crunch lovers and clay connoisseurs alike.\u003c\/p\u003e\n\u003cp data-start=\"483\" data-end=\"877\"\u003eFormed through the weathering of silicate-bearing rocks and enriched with decomposed plant matter like algae and chlorophyll, this clay boasts an impressive mineral profile including zinc, magnesium, iron, copper, calcium, selenium, and cobalt. These elements contribute to its velvety yet snappy texture and the light, fresh flavour that is neither muddy nor dusty—just clean, earthy goodness.\u003c\/p\u003e\n\u003cp data-start=\"879\" data-end=\"1142\"\u003eVisually, it’s a pale sage green—almost white—and its touchably smooth, lightly creamy texture makes it a pleasure to hold and an even greater joy to snap. Breakable by hand but firm enough to satisfy, it offers a primal crunching experience unlike anything else.\u003c\/p\u003e\n\u003cp data-start=\"1144\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1153\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1153\" data-end=\"1156\"\u003eWill vary, approx. 2–4 cm chunks\u003c\/p\u003e\n\u003cp data-start=\"1190\" data-end=\"1207\"\u003e\u003cstrong data-start=\"1190\" data-end=\"1201\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1201\" data-end=\"1204\"\u003e75g\u003c\/p\u003e\n\u003cp data-start=\"1209\" data-end=\"1236\"\u003e\u003cstrong data-start=\"1209\" data-end=\"1219\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1219\" data-end=\"1222\"\u003eNatural chunks\u003c\/p\u003e\n\u003cp data-start=\"1238\" data-end=\"1287\"\u003e\u003cstrong data-start=\"1238\" data-end=\"1249\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1249\" data-end=\"1252\"\u003eVery light sage green, almost white\u003c\/p\u003e\n\u003cp data-start=\"1289\" data-end=\"1352\"\u003e\u003cstrong data-start=\"1289\" data-end=\"1301\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1301\" data-end=\"1304\"\u003eFirm and smooth with a satisfying, snappy crunch\u003c\/p\u003e\n\u003cp data-start=\"1354\" data-end=\"1401\"\u003e\u003cstrong data-start=\"1354\" data-end=\"1372\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1372\" data-end=\"1375\"\u003e4 – Loud, crisp, and clean\u003c\/p\u003e\n\u003cp data-start=\"1403\" data-end=\"1497\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1421\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1421\" data-end=\"1424\"\u003eFresh, clean and earthy with a slight creamy softness; not muddy or dusty\u003c\/p\u003e\n\u003cp data-start=\"1499\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1499\" data-end=\"1515\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1515\" data-end=\"1518\"\u003eNatural clay rich in silica, iron, magnesium, calcium, copper, cobalt, selenium, and decomposed plant matter (chlorophyll and algae)\u003c\/p\u003e\n\u003cp data-start=\"1652\" data-end=\"1687\"\u003e\u003cstrong data-start=\"1652\" data-end=\"1674\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1674\" data-end=\"1677\"\u003eKazakhstan\u003c\/p\u003e\n\u003cp data-start=\"1689\" data-end=\"2033\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1689\" data-end=\"1718\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1718\" data-end=\"1721\"\u003eGreen clays like this are formed through slow geological processes—prolonged weathering, tectonic shifts, and organic matter decay. Ural Green Clay is a mineral marvel shaped by time and nature, prized for its sonic crunch and clean, primal taste. A true collector's item for serious stashers and ASMR crunchers.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51942554566983,"sku":"040090","price":3.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_de89e7ec-242e-477c-99c4-afc86bcb07ac.png?v=1752768707"},{"product_id":"all-grey-stash-box-500g","title":"All Indian Greys Clay Experience Sampler (500g) - Stash Box included - Edible clay for Pica","description":"\u003cp data-start=\"23\" data-end=\"360\"\u003e\u003cstrong data-start=\"23\" data-end=\"52\"\u003eAll Grey Stash Box (500g)\u003c\/strong\u003e is a brooding, beautiful celebration of the cement-toned side of the crunch spectrum. Housed in a practical compartmented plastic container, this stash box features a handpicked variety of grey-hued samples sourced from global regions—each one offering its own unique texture, hardness, and flavour profile.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"738\"\u003eInside, you'll discover a moody mix that \u003cem data-start=\"403\" data-end=\"408\"\u003emay\u003c\/em\u003e include: Nzu, Eko Grey, Ulo, Crystal Nakumatt, clay pebbles, smoked Nakumatt, broken grey clay pots, mini grey toffees, hex mix (grey\/black), and our ever-popular Smoky Sticks and Mud Cakes. These pieces range from smooth and chalky to dense and snappy, giving you a full tour through the layered crunch and clean dust of the grey clay family.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"1015\"\u003ePerfect for collectors, explorers, or those with a soft spot for basementy, cement-rich tones, the All Grey Stash Box is a sensory journey wrapped in ash-toned elegance. Expect smoky whispers, industrial earthiness, and the occasional flash of that sweet, damp petrichor.\u003c\/p\u003e\n\u003chr data-start=\"1017\" data-end=\"1020\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1068\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1031\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1031\" data-end=\"1034\"\u003eVaried pieces, approx. 3–5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1081\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1081\" data-end=\"1084\"\u003e500g total (approx.)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1171\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eMixed – balls, shards, toffees, broken pots, pebbles\u003c\/p\u003e\n\u003cp data-start=\"1173\" data-end=\"1229\"\u003e\u003cstrong data-start=\"1173\" data-end=\"1184\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1184\" data-end=\"1187\"\u003eVarious greys – soft dove to deep charcoal\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1283\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1243\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1243\" data-end=\"1246\"\u003eMixed – chalky, crumbly, hard, snappy\u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1351\"\u003e\u003cstrong data-start=\"1285\" data-end=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1303\" data-end=\"1306\"\u003eVaries (from soft powdery to firm 4\/5 crunch)\u003c\/p\u003e\n\u003cp data-start=\"1353\" data-end=\"1447\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1371\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1371\" data-end=\"1374\"\u003eBasement dust, cement-like, ash, occasional smoke, rain-on-slab petrichor\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1495\"\u003e\u003cstrong data-start=\"1449\" data-end=\"1465\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1465\" data-end=\"1468\"\u003eVarious global edible clays\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1585\"\u003e\u003cstrong data-start=\"1497\" data-end=\"1519\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1519\" data-end=\"1522\"\u003eMulti-region – includes West African, Indian, and other sources\u003c\/p\u003e\n\u003cp data-start=\"1587\" data-end=\"1822\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1616\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1616\" data-end=\"1619\"\u003eGrey clays like Nzu and Ulo have long histories in cultural practices, while modern blends like Crystal Nakumatt and Smoky Sticks bring an experimental, ASMR-forward twist to this classic earthy palette.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51942826115399,"sku":"100011","price":15.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5ea7cb02-2b14-4465-a836-5eca1eb0c982.png?v=1752774152"},{"product_id":"all-blacks-mini-stash-anad-sampler-box","title":"All Indian Blacks Clay Experience - Stash Box included - Edible clay for Pica","description":"\u003cp data-start=\"41\" data-end=\"423\"\u003eThe All black box is a bold, smoky celebration of deep-roasted textures and shadowy crunch, curated for those who crave charcoal depth, petrol notes and that unmistakable roasted finish from first bite to final crumb. Each box will feature a rotating selection of our bestselling black items, meaning every box is slightly unique while keeping that intense, earthy profile you love and a great way of getting to try a multitude of clays and treats.\u003c\/p\u003e\n\u003cp data-start=\"425\" data-end=\"473\"\u003eThis may include a selection from the following:\u003c\/p\u003e\n\u003cul data-start=\"475\" data-end=\"777\"\u003e\n\u003cli data-start=\"475\" data-end=\"501\"\u003e\n\u003cp data-start=\"477\" data-end=\"501\"\u003eSmoked Nakumatt Chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"502\" data-end=\"532\"\u003e\n\u003cp data-start=\"504\" data-end=\"532\"\u003eBlack Candy Cracker Cookie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"533\" data-end=\"548\"\u003e\n\u003cp data-start=\"535\" data-end=\"548\"\u003eSmoky Burfi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"549\" data-end=\"563\"\u003e\n\u003cp data-start=\"551\" data-end=\"563\"\u003eBlack Gems\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"564\" data-end=\"578\"\u003e\n\u003cp data-start=\"566\" data-end=\"578\"\u003eAll Blacks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"579\" data-end=\"601\"\u003e\n\u003cp data-start=\"581\" data-end=\"601\"\u003eBlack Currant Half\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"602\" data-end=\"621\"\u003e\n\u003cp data-start=\"604\" data-end=\"621\"\u003eDryfruit Hearts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"622\" data-end=\"644\"\u003e\n\u003cp data-start=\"624\" data-end=\"644\"\u003eBlack Candy Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"645\" data-end=\"668\"\u003e\n\u003cp data-start=\"647\" data-end=\"668\"\u003eBlack Slate Pencils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"669\" data-end=\"703\"\u003e\n\u003cp data-start=\"671\" data-end=\"703\"\u003eMontana Coal Crumbs and Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"704\" data-end=\"721\"\u003e\n\u003cp data-start=\"706\" data-end=\"721\"\u003eDryfruit Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"722\" data-end=\"759\"\u003e\n\u003cp data-start=\"724\" data-end=\"759\"\u003eGrey and Black Double Layer Heart\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"760\" data-end=\"777\"\u003e\n\u003cp data-start=\"762\" data-end=\"777\"\u003eSmokey Creamy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"779\" data-end=\"789\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"790\" data-end=\"817\"\u003eSelect Weight\u003c\/p\u003e\n\u003ch3 data-start=\"885\" data-end=\"896\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"897\" data-end=\"981\"\u003eMixed shapes including chunks, cookies, hearts, halves, pencils, crumbs and powder\u003c\/p\u003e\n\u003ch3 data-start=\"983\" data-end=\"995\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"996\" data-end=\"1050\"\u003eDeep black, charcoal, slate grey and smoky ash tones\u003c\/p\u003e\n\u003ch3 data-start=\"1052\" data-end=\"1065\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1066\" data-end=\"1168\"\u003eExtremely varied – from ultra-crisp and brittle to creamy-crumb, dense roasted bites and fine powder\u003c\/p\u003e\n\u003ch3 data-start=\"1170\" data-end=\"1189\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1190\" data-end=\"1265\"\u003eHigh to extreme crunch with layered crackle, snap, crumble and dusty melt\u003c\/p\u003e\n\u003ch3 data-start=\"1267\" data-end=\"1286\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1287\" data-end=\"1475\"\u003eIntense smoky earthiness with charcoal, petrol, basement, cement-like and soil-after-rain notes; some pieces carry creamy roasted undertones while others lean dry, dusty and mineral-rich\u003c\/p\u003e\n\u003ch3 data-start=\"1477\" data-end=\"1494\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1495\" data-end=\"1612\"\u003eNatural roasted clay varieties including dryfruit clay, slate, coal-style clay crumbs and traditional earthy blends\u003c\/p\u003e\n\u003ch3 data-start=\"1614\" data-end=\"1637\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1638\" data-end=\"1679\"\u003eIndia and USA (Montana clay components)\u003c\/p\u003e\n\u003ch3 data-start=\"1681\" data-end=\"1693\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1694\" data-end=\"1722\"\u003eMixed artisan clay vendors\u003c\/p\u003e\n\u003ch3 data-start=\"1724\" data-end=\"1754\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1755\" data-end=\"1923\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eInspired by Indian roasted dryfruit clay traditions and mineral-rich black slate clays historically enjoyed for their deep, smoky intensity and grounding earth profile.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"265g","offer_id":53428059865415,"sku":"0705150080","price":14.0,"currency_code":"GBP","in_stock":false},{"title":"385g","offer_id":53428059898183,"sku":"0705150081","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_28c8eb61-c310-4f77-980c-7bb83fce6ae6.png?v=1752783810"},{"product_id":"all-nakumatt-sampler-box-420g-stash-box-included","title":"All Nakumatt Sampler - Stash Box included - Bold Indian Clay \u0026 Treat Assortment","description":"\u003ch3 data-end=\"106\" data-start=\"88\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-end=\"439\" data-start=\"108\"\u003e\u003cstrong data-end=\"120\" data-start=\"108\"\u003eTexture:\u003c\/strong\u003e Ever-changing – from smooth, dense chunks to crumbly, gritty, and occasional crystalline surprises\u003cbr data-end=\"222\" data-start=\"219\"\u003e\u003cstrong data-end=\"240\" data-start=\"222\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – a mix of soft snaps, medium crunch, and firmer bites\u003cbr data-end=\"302\" data-start=\"299\"\u003e\u003cstrong data-end=\"314\" data-start=\"302\"\u003eFlavour:\u003c\/strong\u003e Bold, earthy, mineral-rich with smoky and cementy undertones\u003cbr data-end=\"378\" data-start=\"375\"\u003e\u003cstrong data-end=\"389\" data-start=\"378\"\u003eOrigin:\u003c\/strong\u003e India\u003cbr data-end=\"398\" data-start=\"395\"\u003e\u003cstrong data-end=\"407\" data-start=\"398\"\u003eType:\u003c\/strong\u003e Mixed clay \u0026amp; treat assortment\u003c\/p\u003e\n\u003chr data-end=\"444\" data-start=\"441\"\u003e\n\u003ch3 data-end=\"465\" data-start=\"446\" data-section-id=\"1f0mere\"\u003eWhat’s Inside\u003c\/h3\u003e\n\u003cp data-end=\"724\" data-start=\"467\"\u003eA completely randomised selection of Nakumatt raw clays and treats, featuring a rotating mix of forms such as chunks, sticks, coins, shards, and occasional specialty pieces. No two boxes are ever the same—each one is a unique grab from our Nakumatt range.\u003c\/p\u003e\n\u003chr data-end=\"729\" data-start=\"726\"\u003e\n\u003ch3 data-end=\"751\" data-start=\"731\" data-section-id=\"70zt35\"\u003eThe Experience\u003c\/h3\u003e\n\u003cp data-end=\"1005\" data-start=\"753\"\u003eThis is Nakumatt in its most unpredictable form. Expect a proper sensory assortment where each piece brings something different to the table—some clean and dense, others crumbly with grit, and the occasional piece that leans smoky or sharply mineral.\u003c\/p\u003e\n\u003cp data-end=\"1220\" data-start=\"1007\"\u003eFlavour-wise, you’ll move through deep cementy greys, iron-rich reds, and darker roasted notes, all within one box. It’s less of a curated lineup and more of a “what did I just discover?” moment with every grab.\u003c\/p\u003e\n\u003cp data-end=\"1351\" data-start=\"1222\"\u003ePerfect if you enjoy variety, like a bit of surprise, or want to explore Nakumatt without sticking to just one texture or form.\u003c\/p\u003e\n\u003chr data-end=\"1356\" data-start=\"1353\"\u003e\n\u003ch3 data-end=\"1379\" data-start=\"1358\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cp data-end=\"1838\" data-start=\"1381\"\u003e\u003cstrong data-end=\"1390\" data-start=\"1381\"\u003eSize:\u003c\/strong\u003e Assorted mixed pieces (no uniform shape or sizing)\u003cbr data-end=\"1444\" data-start=\"1441\"\u003e\u003cstrong data-end=\"1455\" data-start=\"1444\"\u003eWeight:\u003c\/strong\u003e Approx. 500g\u003cbr data-end=\"1471\" data-start=\"1468\"\u003e\u003cstrong data-end=\"1481\" data-start=\"1471\"\u003eShape:\u003c\/strong\u003e Random – chunks, sticks, coins, shards, and irregular forms\u003cbr data-end=\"1544\" data-start=\"1541\"\u003e\u003cstrong data-end=\"1555\" data-start=\"1544\"\u003eColour:\u003c\/strong\u003e Varied – greys, reds, blacks, and natural tones\u003cbr data-end=\"1606\" data-start=\"1603\"\u003e\u003cstrong data-end=\"1618\" data-start=\"1606\"\u003eTexture:\u003c\/strong\u003e Mixed – smooth, dense, crumbly, gritty, and occasional crystalline\u003cbr data-end=\"1688\" data-start=\"1685\"\u003e\u003cstrong data-end=\"1706\" data-start=\"1688\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – varies across pieces\u003cbr data-end=\"1736\" data-start=\"1733\"\u003e\u003cstrong data-end=\"1754\" data-start=\"1736\"\u003eTaste Profile:\u003c\/strong\u003e Earthy and mineral-forward with cementy depth, iron notes, and subtle smoky tones\u003c\/p\u003e\n\u003chr data-end=\"1843\" data-start=\"1840\"\u003e\n\u003ch3 data-end=\"1862\" data-start=\"1845\" data-section-id=\"1qc001c\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-end=\"1915\" data-start=\"1864\"\u003e100% natural Nakumatt clays and clay-based treats\u003c\/p\u003e\n\u003chr data-end=\"1920\" data-start=\"1917\"\u003e\n\u003ch3 data-end=\"1945\" data-start=\"1922\" data-section-id=\"bxzq9f\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-end=\"1954\" data-start=\"1947\"\u003eIndia\u003c\/p\u003e\n\u003chr data-end=\"1959\" data-start=\"1956\"\u003e\n\u003ch3 data-end=\"1991\" data-start=\"1961\" data-section-id=\"138o7fx\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-end=\"2240\" data-start=\"1993\"\u003eNakumatt clays are rooted in Indian earth traditions, known for their distinctive mineral profiles and varied textures. This mix reflects that diversity in its most natural, unfiltered form—less polished, more exploratory, and full of character.\u003c\/p\u003e\n\u003chr data-end=\"2245\" data-start=\"2242\"\u003e\n\u003ch3 data-end=\"2263\" data-start=\"2247\" data-section-id=\"1ajl8cl\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2648\" data-start=\"2265\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003cp data-end=\"21\" data-start=\"0\"\u003e \u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51951360999751,"sku":"100002","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_35984208-faae-4d30-8de3-4e538393279d.png?v=1752860511"},{"product_id":"terracotta-tumbles-indian-edible-clay-pot-chips","title":"Terracotta Tumbles - Mixed Brken Edible Indian Terracotta Clay Pot Chips","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"65\" data-end=\"79\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"81\" data-end=\"1118\"\u003eTerracotta Tumbles are a natural Indian terracotta clay mix known for their varied crunchy textures and bold sunbaked mineral profile. This assortment of broken chips, shards, and crumbled pottery fragments delivers a satisfying sensory experience with notes of iron-rich terracotta, dry earth, kiln-fired clay, dusty minerals, and subtle muddy tangs, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture ranges from crisp brittle snaps to gritty sandy crumbles and softer dusty melts, creating a constantly changing sensory journey appreciated within geophagia and texture-focused communities. Traditionally inspired by artisan-fired terracotta vessels from regions such as Kolkata, Gujarat, and Uttar Pradesh, this mix is valued for its grounding texture, authentic earthy crunch, and raw handcrafted character. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1120\" data-end=\"1135\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1137\" data-end=\"1942\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1149\"\u003eTexture:\u003c\/strong\u003e Mixed crunchy shards with brittle snaps, gritty crumbles, and dusty soft melts\u003cbr data-start=\"1228\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1241\"\u003eTaste:\u003c\/strong\u003e Iron-rich terracotta with sunbaked earth, dry minerals, and muddy clay notes\u003cbr data-start=\"1318\" data-end=\"1321\"\u003e\u003cstrong data-start=\"1321\" data-end=\"1339\"\u003eCrunch factor:\u003c\/strong\u003e 3–5 – Medium to Very Hard\u003cbr data-start=\"1365\" data-end=\"1368\"\u003e\u003cstrong data-start=\"1368\" data-end=\"1379\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India – Kolkata, Gujarat \u0026amp; Uttar Pradesh\u003cbr data-start=\"1425\" data-end=\"1428\"\u003e\u003cstrong data-start=\"1428\" data-end=\"1441\"\u003eBest for:\u003c\/strong\u003e Texture explorers, stash builders, ASMR crunch lovers, experienced clay enthusiasts\u003cbr data-start=\"1525\" data-end=\"1528\"\u003e\u003cstrong data-start=\"1528\" data-end=\"1548\"\u003eClay experience:\u003c\/strong\u003e A varied terracotta mix offering unpredictable crunches, dusty melts, and earthy mineral depth in every handful.\u003cbr data-start=\"1661\" data-end=\"1664\"\u003e\u003cstrong data-start=\"1664\" data-end=\"1679\"\u003eASMR level:\u003c\/strong\u003e Loud crunch, dusty crack, and gritty crumble variety\u003cbr data-start=\"1732\" data-end=\"1735\"\u003e\u003cstrong data-start=\"1735\" data-end=\"1757\"\u003eHydration texture:\u003c\/strong\u003e Softens into muddy mineral-rich clay with lingering sandy grit depending on chip thickness\u003cbr data-start=\"1848\" data-end=\"1851\"\u003e\u003cstrong data-start=\"1851\" data-end=\"1867\"\u003eAroma notes:\u003c\/strong\u003e Kiln-fired pottery, dry soil, baked terracotta, dusty minerals, warm earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1944\" data-end=\"1962\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1964\" data-end=\"2603\"\u003e\u003cstrong data-start=\"1964\" data-end=\"1975\"\u003eWeight:\u003c\/strong\u003e 100g \/ 250g \/ 500g\u003cbr data-start=\"1994\" data-end=\"1997\"\u003e\u003cstrong data-start=\"1997\" data-end=\"2007\"\u003eShape:\u003c\/strong\u003e Irregular chips, shards, and crumbs (size selectable)\u003cbr data-start=\"2061\" data-end=\"2064\"\u003e\u003cstrong data-start=\"2064\" data-end=\"2075\"\u003eColour:\u003c\/strong\u003e Red, brown, smoky, and dusky terracotta tones with natural variation\u003cbr data-start=\"2144\" data-end=\"2147\"\u003e\u003cstrong data-start=\"2147\" data-end=\"2163\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2235\" data-end=\"2238\"\u003e\u003cstrong data-start=\"2238\" data-end=\"2249\"\u003eVendor:\u003c\/strong\u003e Various\u003cbr data-start=\"2266\" data-end=\"2269\"\u003e\u003cstrong data-start=\"2269\" data-end=\"2298\"\u003eTraditional clay origins:\u003c\/strong\u003e Derived from artisan terracotta vessels traditionally crafted across Indian regions including Kolkata, Gujarat, and Uttar Pradesh, these fired clay fragments reflect generations of pottery traditions rooted in earthy mineral richness and handcrafted ceramic methods.\u003cbr data-start=\"2565\" data-end=\"2568\"\u003e\u003cstrong data-start=\"2568\" data-end=\"2584\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003cp data-start=\"2605\" data-end=\"2629\"\u003e\u003cstrong data-start=\"2605\" data-end=\"2627\"\u003eAvailable options:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2630\" data-end=\"2769\"\u003e\n\u003cli data-section-id=\"15897vz\" data-start=\"2630\" data-end=\"2662\"\u003eThin or Thick chips\u003c\/li\u003e\n\u003cli data-section-id=\"1f9ul8s\" data-start=\"2663\" data-end=\"2710\"\u003eNon-Smoked, Light Smoke, or Smoky varieties\u003c\/li\u003e\n\u003cli data-section-id=\"1gg8ytw\" data-start=\"2711\" data-end=\"2769\"\u003eSmall Crumbs, Small\/Medium, or Medium\/Large chip sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2771\" data-end=\"2784\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2786\" data-end=\"3169\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Small Crumbs \/ 100g \/ Non-Smoked","offer_id":53980921299271,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small Crumbs \/ 100g \/ Light Smoke","offer_id":53980921332039,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 100g \/ Smoked","offer_id":53980921364807,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Non-Smoked","offer_id":53980921397575,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small Crumbs \/ 250g \/ Light Smoke","offer_id":53980921430343,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Smoked","offer_id":53980921463111,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Non-Smoked","offer_id":51952077111623,"sku":"0205080024","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Light Smoke","offer_id":53741590839623,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Smoked","offer_id":53844338868551,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Non-Smoked","offer_id":53741586186567,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Light Smoke","offer_id":53741590872391,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Smoked","offer_id":53844338901319,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Non-Smoked","offer_id":51952077144391,"sku":"0205080025","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Light Smoke","offer_id":53741590937927,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Smoked","offer_id":53844338966855,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Non-Smoked","offer_id":53741586252103,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Light Smoke","offer_id":53741590970695,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Smoked","offer_id":53844338999623,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Non-Smoked","offer_id":53980925788487,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Light Smoke","offer_id":53980925821255,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Smoked","offer_id":53980925854023,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Non-Smoked","offer_id":53980925886791,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Light Smoke","offer_id":53980925919559,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Smoked","offer_id":53980925952327,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Non-Smoked","offer_id":53980926083399,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Light Smoke","offer_id":53980926116167,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Smoked","offer_id":53980926148935,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Non-Smoked","offer_id":53980926181703,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Light Smoke","offer_id":53980926214471,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Smoked","offer_id":53980926247239,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Terracotta_Tumbles_-_Indian.png?v=1767313695"},{"product_id":"mystery-mix-up-150g","title":"Mystery Mix Ups by Colour - Clay for Pica\/ Geophagia - (Sells out every time, grab them while you can!)","description":"\u003cp data-end=\"447\" data-start=\"80\"\u003eFeeling adventurous? Meet the Mystery Mix Up – your crunchy lucky dip in a box. Each bundle is a hand-packed surprise pulled straight from the full Earthy Crunch UK stash. One day you might uncover a smooth chalk stick paired with powdery crumbs; the next, a smoky shard of slate tucked beside a tiny terracotta pot. You never know… and that’s half the fun.\u003c\/p\u003e\n\u003cp data-end=\"532\" data-start=\"449\"\u003eNow available in three sizes and storage options to match your craving style:\u003c\/p\u003e\n\u003cul data-end=\"732\" data-start=\"533\"\u003e\n\u003cli data-end=\"579\" data-start=\"533\"\u003e\n\u003cp data-end=\"579\" data-start=\"535\"\u003e\u003cstrong\u003eKraft Box (100g) – \u003c\/strong\u003ethe perfect taster.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"633\" data-start=\"580\"\u003e\n\u003cp data-end=\"633\" data-start=\"582\"\u003e\u003cstrong\u003eKraft Box (175g) –\u003c\/strong\u003e a generous mid-size treat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"732\" data-start=\"634\"\u003e\n\u003cp data-end=\"732\" data-start=\"636\"\u003e\u003cstrong\u003ePlastic “Forever” Reusable Box (250g) \u003c\/strong\u003e– for serious stashers who love to store and savour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"831\" data-start=\"734\"\u003eEach Mystery Mix Up is themed by colour, and every hue brings its own earthy personalities:\u003c\/p\u003e\n\u003cp data-end=\"978\" data-start=\"833\"\u003e\u003cstrong\u003eReds\u003cmeta charset=\"utf-8\"\u003e\/Browns\u003c\/strong\u003e: Red Nakumatts, Red Clay Biscuits, chewy treats, Red Mix Hex, or Red Nakumatt Cracker Balls topped with Red Khadi and Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1135\" data-start=\"980\"\u003e\u003cstrong\u003eOranges\u003c\/strong\u003e: Indian Terracottas, Mexican Terracotta, Queen Terracotta, OG Tan, orange clay chunks, with crunchy claypot crumbs and earthy powders. All Orange and peach-hued treats\u003c\/p\u003e\n\u003cp data-end=\"1256\" data-start=\"1137\"\u003e\u003cstrong\u003eGreys\u003c\/strong\u003e: Cementy clays, mixed Nakumatts, Grey Mix Hex, surprise treats or balls, dusted with mixed Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1422\" data-start=\"1258\"\u003e\u003cstrong\u003eBlacks\u003c\/strong\u003e: Smoky Sticks, Barbecue Balls, Black Cracker Cookies, Black Candy Pucks, Smoked Nakumatts, Dryfruit shards, and black candy powder for that extra kick.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003eWhites\u003c\/strong\u003e: Classic chalks, chalk balls, Choco Chip Cookies, Dusty Pops – all finished with soft White Khadi powder.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003ePinks\u003c\/strong\u003e: From Pink Ladoos, Pink Nakumatts, Rose Clay, Pink slate triangles and powder.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1998\" data-start=\"1746\"\u003eInside, you’ll find a jumble of textures – crumbly, crunchy, powdery, smooth – and flavour notes that wander from basement-damp to soil-after-rain, from petrol-smoky to cement-fresh. It’s the full crunchy rainbow, one colour family at a time.\u003c\/p\u003e\n\u003cp data-end=\"2351\" data-start=\"2000\"\u003eBecause no two boxes are alike, Mystery Mix Ups come at a sweeter price (over 40% off) – but don’t mistake “discount” for “boring.” This is variety, mystery, and surprise all wrapped up in Earthy Crunch UK’s signature eco packaging. And yes, every single box – no matter the size – comes with its own wooden spoon for instant unboxing bliss.\u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e⚠️ Heads-up: The 175g packaging slides open at either end. Go easy when unboxing – any of the mystery mix ups. Nobody wants their stash to tumble out before the first satisfying snap. \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003ePLEASE NOTE: This is NOT Old stock, these are still very much FRESH Treats, Clays and Crumbs and dusts and simply the leftovers from the main stock and inventory jumbled together\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Reds\/Browns \/ Kraft Tub (50g)","offer_id":53388365693255,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Tub (75g)","offer_id":53388365660487,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ Kraft Tub (100g)","offer_id":52632255889735,"sku":"0708150052","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ Kraft Box (175g)","offer_id":52632197366087,"sku":"0708150053","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390545735,"sku":"0708150054","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (50g)","offer_id":53388365758791,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (75g)","offer_id":53388365726023,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (100g)","offer_id":52632255922503,"sku":"0708150049","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Box (175g)","offer_id":52632197398855,"sku":"0708150050","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390578503,"sku":"0708150051","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (50g)","offer_id":53388365824327,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (75g)","offer_id":53388365791559,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Tub (100g)","offer_id":52632255955271,"sku":"0705150040","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Box (175g)","offer_id":52632197431623,"sku":"0705150041","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390611271,"sku":"0708150042","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (50g)","offer_id":53388365889863,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (75g)","offer_id":53388365857095,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (100g)","offer_id":52632255988039,"sku":"0705150037","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Box (175g)","offer_id":52632197464391,"sku":"0705150038","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390644039,"sku":"0705150039","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Greys \/ Kraft Tub (50g)","offer_id":53388365955399,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (75g)","offer_id":53388365922631,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (100g)","offer_id":52632256020807,"sku":"0708150043","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Box (175g)","offer_id":52632197497159,"sku":"0708150044","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390676807,"sku":"0708150045","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (50g)","offer_id":53388366020935,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (75g)","offer_id":53388365988167,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Tub (100g)","offer_id":52635275428167,"sku":"0708150046","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Box (175g)","offer_id":52635275395399,"sku":"0708150047","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52635275362631,"sku":"0708150048","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b6ed1146-6c95-436f-9a30-09a0ee5cc4e0.png?v=1761672560"},{"product_id":"grey-bricks-x3-edible-clay-treats-for-pica","title":"Grey Bricks - Cementy Indian clay treats","description":"\u003ch3 data-end=\"153\" data-start=\"127\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"151\" data-start=\"131\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"561\" data-start=\"154\"\u003eGrey Bricks are hand-shaped clay treats made from a curated blend of light grey clays, including Nakumatts and other pale regional varieties, finished with natural crumbs for added texture. Each brick showcases the classic cement-forward profile that grey clay lovers crave—earthy, mineral-rich, and deeply grounding. Their rustic, hand-moulded form adds to the raw, traditional feel of the experience.\u003c\/p\u003e\n\u003ch3 data-end=\"589\" data-start=\"563\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"587\" data-start=\"567\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"903\" data-start=\"590\"\u003eThese bricks start with a firm, slightly hard exterior that delivers a satisfying initial bite. As you chew, they quickly soften into smooth, manageable pieces that melt into a fine, creamy paste. The added crumbs bring a gentle, delicate crunch—noticeable but never gritty—creating a balanced texture throughout.\u003c\/p\u003e\n\u003ch3 data-end=\"928\" data-start=\"905\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"926\" data-start=\"909\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1228\" data-start=\"929\"\u003eExpect a bold cementy flavour with layered earthy and mineral notes. The profile leans classic grey clay—clean, grounding, and slightly dusty—with subtle depth from the blended varieties. The crumbs enhance the experience without overpowering, adding a soft textural contrast to the overall flavour.\u003c\/p\u003e\n\u003ch3 data-end=\"1255\" data-start=\"1230\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1253\" data-start=\"1234\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1504\" data-start=\"1256\"\u003eGrey Bricks offer a well-rounded clay experience that bridges structure and softness. Ideal for those who enjoy a stronger bite followed by an easy breakdown, they deliver that familiar cement–earth combination in a satisfying, hand-crafted format.\u003c\/p\u003e\n\u003ch3 data-end=\"1528\" data-start=\"1506\" data-section-id=\"1hx1w1i\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1526\" data-start=\"1510\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1725\" data-start=\"1529\"\u003e\n\u003cli data-end=\"1566\" data-start=\"1529\" data-section-id=\"8sqt62\"\u003eClassic cementy grey clay flavour\u003c\/li\u003e\n\u003cli data-end=\"1612\" data-start=\"1567\" data-section-id=\"1k8osor\"\u003eFirm bite that softens into a smooth chew\u003c\/li\u003e\n\u003cli data-end=\"1652\" data-start=\"1613\" data-section-id=\"ndtjy3\"\u003eCrumb-enhanced texture without grit\u003c\/li\u003e\n\u003cli data-end=\"1687\" data-start=\"1653\" data-section-id=\"e2qsdo\"\u003eHand-shaped, rustic brick form\u003c\/li\u003e\n\u003cli data-end=\"1725\" data-start=\"1688\" data-section-id=\"1w991ga\"\u003eBalanced for both crunch and melt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1730\" data-start=\"1727\"\u003e\n\u003ch2 data-end=\"1754\" data-start=\"1732\" data-section-id=\"12unya4\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1754\" data-start=\"1735\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2709\" data-start=\"1756\"\u003e\n\u003cli data-end=\"1789\" data-start=\"1756\" data-section-id=\"2q10k\"\u003e\n\u003cstrong data-end=\"1767\" data-start=\"1758\"\u003eSize:\u003c\/strong\u003e Varies, hand-shaped\u003c\/li\u003e\n\u003cli data-end=\"1841\" data-start=\"1790\" data-section-id=\"fz5af7\"\u003e\n\u003cstrong data-end=\"1803\" data-start=\"1792\"\u003eWeight:\u003c\/strong\u003e Approx. up to 100g total (3 bricks)\u003c\/li\u003e\n\u003cli data-end=\"1883\" data-start=\"1842\" data-section-id=\"1fpikly\"\u003e\n\u003cstrong data-end=\"1854\" data-start=\"1844\"\u003eShape:\u003c\/strong\u003e Brick-shaped, hand-moulded\u003c\/li\u003e\n\u003cli data-end=\"1939\" data-start=\"1884\" data-section-id=\"17v0xmf\"\u003e\n\u003cstrong data-end=\"1897\" data-start=\"1886\"\u003eColour:\u003c\/strong\u003e Light grey with natural tonal variation\u003c\/li\u003e\n\u003cli data-end=\"2029\" data-start=\"1940\" data-section-id=\"3dl3yk\"\u003e\n\u003cstrong data-end=\"1954\" data-start=\"1942\"\u003eTexture:\u003c\/strong\u003e Firm exterior with soft interior; smooth, crumbly, non-sticky, grit-free\u003c\/li\u003e\n\u003cli data-end=\"2104\" data-start=\"2030\" data-section-id=\"7ii09f\"\u003e\n\u003cstrong data-end=\"2050\" data-start=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – medium-hard crunch that softens into easy bites\u003c\/li\u003e\n\u003cli data-end=\"2209\" data-start=\"2105\" data-section-id=\"ebvpys\"\u003e\n\u003cstrong data-end=\"2125\" data-start=\"2107\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, earthy, mineral-rich with subtle dusty notes and light crumb texture\u003c\/li\u003e\n\u003cli data-end=\"2328\" data-start=\"2210\" data-section-id=\"1pk8nsc\"\u003e\n\u003cstrong data-end=\"2228\" data-start=\"2212\"\u003eIngredients:\u003c\/strong\u003e Blend of light grey clays with crumbs (including Diamond, Almond, Kylie, Kendall, and White Rose)\u003c\/li\u003e\n\u003cli data-end=\"2361\" data-start=\"2329\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2353\" data-start=\"2331\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2387\" data-start=\"2362\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2375\" data-start=\"2364\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2709\" data-start=\"2388\" data-section-id=\"1c2lf38\"\u003e\n\u003cstrong data-end=\"2419\" data-start=\"2390\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Grey clay varieties from India are traditionally valued for their strong mineral character and cement-like flavour. These hand-shaped bricks reflect that heritage, combining multiple regional clays into a single, texturally balanced experience rooted in long-standing geophagic traditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2714\" data-start=\"2711\"\u003e\n\u003ch2 data-end=\"2735\" data-start=\"2716\" data-section-id=\"1ll5bmu\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"2733\" data-start=\"2719\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"3081\" data-start=\"2736\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52431068856647,"sku":"0405090138","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/8_15df160a-1a9c-4e14-8e43-e351192985a0.png?v=1774153181"},{"product_id":"double-delight","title":"Double Delight (A.k.a. Grey Mantle) - Smoky Cementy Indian Clay treats","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"441\"\u003eDouble Delight Balls are a beautifully layered clay creation, bringing together the smooth mineral richness of traditional grey clays with the bold smokiness of Black Candy. Each pack includes four hand-rolled spheres, featuring a soft grey centre encased in a darker, smoke-infused outer layer. The contrast in colour and composition creates a striking two-tone treat that delivers both depth and balance in every bite.\u003c\/p\u003e\n\u003cp data-start=\"443\" data-end=\"573\"\u003eThis is a thoughtfully blended piece—designed for those who enjoy a fusion of clean, cementy profiles with a darker, roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"575\" data-end=\"578\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"580\" data-end=\"599\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"601\" data-end=\"849\"\u003eA medium, satisfying crunch on the outer shell gives way to a softer, smoother grey core. The breakdown is clean and controlled, transitioning into a paste-like consistency with no grit or crumbs. The finish is silky, light, and easy on the palate.\u003c\/p\u003e\n\u003chr data-start=\"851\" data-end=\"854\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"856\" data-end=\"872\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"874\" data-end=\"1136\"\u003eA balanced combination of earthy grey clay freshness and smoky Black Candy intensity. Expect cement-like notes, mineral richness, and subtle basement undertones, lifted by a gentle roasted smokiness. The aroma carries both clean earth and a soft, charred warmth.\u003c\/p\u003e\n\u003chr data-start=\"1138\" data-end=\"1141\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1143\" data-end=\"1161\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1163\" data-end=\"1416\"\u003eEach ball offers a layered, two-stage experience—starting with a crisp outer bite, followed by a smooth, melt-like centre. The interplay between smoky coating and fresh grey core creates a well-rounded, evolving flavour journey ideal for slow enjoyment.\u003c\/p\u003e\n\u003chr data-start=\"1418\" data-end=\"1421\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1423\" data-end=\"1438\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1440\" data-end=\"1681\"\u003e\n\u003cli data-section-id=\"81875s\" data-start=\"1440\" data-end=\"1502\"\u003eDual-layer design with grey centre and smoky outer coating\u003c\/li\u003e\n\u003cli data-section-id=\"1gnquji\" data-start=\"1503\" data-end=\"1551\"\u003eMedium crunch with smooth, paste-like finish\u003c\/li\u003e\n\u003cli data-section-id=\"ffubrj\" data-start=\"1552\" data-end=\"1597\"\u003eBalanced earthy and smoky flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"11sq8gs\" data-start=\"1598\" data-end=\"1638\"\u003eClean texture with no grit or crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"s03ca8\" data-start=\"1639\" data-end=\"1681\"\u003eBite-sized spheres for easy portioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1683\" data-end=\"1686\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1688\" data-end=\"1706\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1708\" data-end=\"2636\"\u003e\n\u003cli data-section-id=\"5v36qt\" data-start=\"1708\" data-end=\"1743\"\u003e\n\u003cstrong data-start=\"1710\" data-end=\"1719\"\u003eSize:\u003c\/strong\u003e Approx. 2 cm per ball\u003c\/li\u003e\n\u003cli data-section-id=\"1v2rc8p\" data-start=\"1744\" data-end=\"1790\"\u003e\n\u003cstrong data-start=\"1746\" data-end=\"1757\"\u003eWeight:\u003c\/strong\u003e Up to 110g (4 pieces per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1t2avg9\" data-start=\"1791\" data-end=\"1833\"\u003e\n\u003cstrong data-start=\"1793\" data-end=\"1803\"\u003eShape:\u003c\/strong\u003e Round, double-layered balls\u003c\/li\u003e\n\u003cli data-section-id=\"1lf6lln\" data-start=\"1834\" data-end=\"1891\"\u003e\n\u003cstrong data-start=\"1836\" data-end=\"1847\"\u003eColour:\u003c\/strong\u003e Dark grey exterior with light grey centre\u003c\/li\u003e\n\u003cli data-section-id=\"96oe1t\" data-start=\"1892\" data-end=\"1955\"\u003e\n\u003cstrong data-start=\"1894\" data-end=\"1906\"\u003eTexture:\u003c\/strong\u003e Medium crunch with smooth, grit-free breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"100qw8z\" data-start=\"1956\" data-end=\"2017\"\u003e\n\u003cstrong data-start=\"1958\" data-end=\"1976\"\u003eCrunch factor:\u003c\/strong\u003e 3 – balanced crunch with a soft finish\u003c\/li\u003e\n\u003cli data-section-id=\"100yc47\" data-start=\"2018\" data-end=\"2092\"\u003e\n\u003cstrong data-start=\"2020\" data-end=\"2038\"\u003eTaste profile:\u003c\/strong\u003e Cementy, earthy, mineral-rich with smoky undertones\u003c\/li\u003e\n\u003cli data-section-id=\"trzrns\" data-start=\"2093\" data-end=\"2219\"\u003e\n\u003cstrong data-start=\"2095\" data-end=\"2111\"\u003eIngredients:\u003c\/strong\u003e Grey Candy (assorted grey clays) coated in Black Candy blend (Dryfruit, Magmitti, Fully Roasted Nakumatt)\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2220\" data-end=\"2252\"\u003e\n\u003cstrong data-start=\"2222\" data-end=\"2244\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2253\" data-end=\"2278\"\u003e\n\u003cstrong data-start=\"2255\" data-end=\"2266\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"fh5e71\" data-start=\"2279\" data-end=\"2636\"\u003e\n\u003cstrong data-start=\"2281\" data-end=\"2310\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by India’s diverse geophagic traditions, Double Delight Balls combine the clean, mineral-forward qualities of grey clays with the bold, roasted depth of smoked Black Candy blends. This layered approach reflects a modern take on traditional clay preparation, offering both contrast and harmony in texture and flavour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2638\" data-end=\"2641\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2643\" data-end=\"2656\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2658\" data-end=\"3003\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52460530925895,"sku":"0405090122","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_480e0465-6d6f-4b17-97ee-bc8c5655dfe0.png?v=1759436750"},{"product_id":"montana-yellowstone","title":"Yellowstone - Petrol-tone, hand-foraged American clay\/ dirt","description":"\u003cp data-start=\"0\" data-end=\"652\"\u003eYellowstone by Taste Montana is a rare, hand-foraged edible clay sourced from the rugged terrains of Montana, USA. Collected by Samantha Hokulani herself, this clay captures the earthy essence of Yellowstone’s soil — soft yet snappy, with a creamy sand-like texture that gives way to a medium crunch. Each bite delivers a grounding, muddy topsoil earthiness with subtle tones of petrichor and the faint aroma of fresh, damp soil after rain. Some pieces surprise with a whisper of gas or oil undertones, true to the natural geology of its origin. This is a genuine, wild-harvested clay — rustic, authentic, and fleetingly fresh.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"654\" data-end=\"663\"\u003eSize:\u003c\/strong\u003e Varies naturally, medium chunks\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"698\" data-end=\"709\"\u003eWeight:\u003c\/strong\u003e 100g per tub\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"725\" data-end=\"735\"\u003eShape:\u003c\/strong\u003e Irregular, hand-broken pieces\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"768\" data-end=\"779\"\u003eColour:\u003c\/strong\u003e Mustard yellow tone\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"802\" data-end=\"814\"\u003eTexture:\u003c\/strong\u003e Soft, slightly sandy, creamy, non-gritty\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"858\" data-end=\"876\"\u003eCrunch Factor:\u003c\/strong\u003e 4 (medium)\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"890\" data-end=\"908\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, fresh soil, subtle petrol hints, creamy finish\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"973\" data-end=\"989\"\u003eIngredients:\u003c\/strong\u003e 100% natural yellow stone clay\u003cbr data-start=\"1022\" data-end=\"1025\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1047\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1047\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003cbr data-start=\"1071\" data-end=\"1074\"\u003e\u003cstrong data-start=\"1074\" data-end=\"1085\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1074\" data-end=\"1085\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"1099\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1131\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1131\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by the raw, mineral-rich earths surrounding Yellowstone National Park, long regarded for their purifying and grounding qualities\u003c\/p\u003e\n\u003cp data-start=\"1273\" data-end=\"1605\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1647\"\u003eNote:\u003c\/strong\u003e To preserve its smooth, melt-in-the-mouth texture, keep slightly damp in an airtight container. If it dries, a few drops of water will restore its natural moisture. Comes in a reusable plastic container for freshness — I wanted to stay true to Earthy Crunch UK’s eco-friendly promise of no single-use plastics but this is a product best kept damp so I always recommend keeping it in a plastic container\u003c\/p\u003e\n\u003cp data-start=\"1607\" data-end=\"1716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1607\" data-end=\"1624\"\u003eAvailability:\u003c\/strong\u003e A rare and limited find, never before stocked in the UK — best enjoyed fresh while supplies last.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53427931119943,"sku":"0307120252","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53427931152711,"sku":"0307120253","price":16.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_87833344-6d40-497b-8f5b-011ae96f848e.png?v=1759882955"},{"product_id":"montana-red","title":"Montana Red Clay - Hand-foraged, Chocolate-like Earthy North American dirt - Coming Soon (June 2026)","description":"\u003cp data-start=\"0\" data-end=\"488\"\u003eMontana Red by Taste Montana is one of the most purely earthy edible clays you’ll ever experience. Hand-foraged by Samantha Hokulani from the rich red soils of Montana, this rare find offers a uniquely satisfying texture — much like chocolate. Each crumb-sized piece delivers a crisp crunch that melts effortlessly in your mouth, leaving no mess — just pure bliss. The structure is soft yet compact, breaking cleanly before dissolving into a smooth, creamy slush.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"957\"\u003eThe flavour is wonderfully complex: it begins with a deep, muddy topsoil earthiness — that unmistakable taste of fresh soil after rain, almost like rainwater soaking into a freshly dug garden bed. Then comes a subtle, delicious release of petrol-like tones (⛽️), giving it a distinctive mineral kick without overpowering the natural earth flavour. It’s grounding, nostalgic, and mouthwatering — a true sensory experience that celebrates the essence of natural clay.\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"959\" data-end=\"968\"\u003eSize:\u003c\/strong\u003e Irregular chunks, Fine crumbs and small clusters\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1013\"\u003eWeight:\u003c\/strong\u003e 100g or 250g per tub\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1029\" data-end=\"1039\"\u003eShape:\u003c\/strong\u003e Irregular, mixed-sized pieces and crumbs\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1083\" data-is-only-node=\"\"\u003eColour:\u003c\/strong\u003e Deep red to browns\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1115\" data-end=\"1127\"\u003eTexture:\u003c\/strong\u003e Dusty, chocolate-like crumble; crisp yet soft-melting, no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1205\" data-end=\"1223\"\u003eCrunch Factor:\u003c\/strong\u003e 3 Smooth crunch\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1250\" data-end=\"1268\"\u003eTaste Profile:\u003c\/strong\u003e Pure earthiness, rainwater-on-soil, muddy topsoil, light petrol notes, clean finish\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1355\" data-end=\"1371\"\u003eIngredients:\u003c\/strong\u003e 100% natural Montana Red clay\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1402\" data-end=\"1424\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1451\" data-end=\"1462\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1479\" data-end=\"1508\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Foraged from Montana’s mineral-rich red earths, celebrated for their grounding aroma and deeply natural, rain-soaked flavour.\u003c\/p\u003e\n\u003cp data-start=\"1638\" data-end=\"1951\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1647\"\u003eNote:\u003c\/strong\u003e To preserve its smooth, melt-in-the-mouth texture, keep slightly damp in an airtight container. If it dries, a few drops of water will restore its natural moisture. Comes in a reusable plastic container for freshness — I wanted to stay true to Earthy Crunch UK’s eco-friendly promise of no single-use plastics but this is a product best kept damp so I always recommend keeping it in a plastic container\u003c\/p\u003e\n\u003cp data-start=\"1953\" data-end=\"2108\"\u003e\u003cstrong data-start=\"1953\" data-end=\"1970\"\u003eAvailability:\u003c\/strong\u003e A rare and limited foraged treasure, never before stocked in the UK — best enjoyed fresh for the full earthy, rain-drenched experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52972102123847,"sku":"0307120246","price":7.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52972102091079,"sku":"0307120247","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/040269_Montana_Red_1.png?v=1760137963"},{"product_id":"old-ferry-ember-american-red-edible-clay-brick-dirt","title":"Old Ferry Ember (formerly known as Red Brick Dirt) - Bold American brick-like clay - Coming Soon (June 2026)","description":"\u003ch3\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOld Ferry Ember is a natural American clay known for its hard, flaky crunch and beautifully layered ember-red appearance. Foraged from the rugged Missouri River Breaks of Montana, this striking clay forms naturally in thin sheets and compact chunks, creating a sensory experience that feels both ancient and distinctly connected to the landscape from which it came.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormerly known as Red Brick Dirt, Old Ferry Ember offers a lighter and more nuanced flavour profile than its previous name suggests. Rather than intense brick-like earthiness, it delivers mild earthy notes with subtle terracotta undertones, reminiscent of sunbaked canyon walls, weathered clay formations, and warm mineral-rich soil. Its deep red colour evokes glowing campfire embers, inspiring its new name.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture is one of its most distinctive features. Dry pieces are lightweight, hard, and satisfyingly crunchy, breaking apart into delicate flakes and layered sheets. When dampened, the clay softens dramatically into a smooth, slushy consistency while retaining its characteristic earthy mineral character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNaturally formed by the geological conditions of Montana's river breaks, Old Ferry Ember offers a unique sensory experience that balances crunch, texture variation, and subtle earthy flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard layered crunch with flaky sheets and a smooth slushy transformation when wet\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mild earthy minerals with subtle terracotta and sunbaked clay notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇺🇸 United States, Montana\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Texture explorers, crunchy clay enthusiasts, collectors, ASMR lovers\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A naturally layered red clay that delivers crisp flaky crunches, delicate mineral earthiness, and a unique slushy texture when hydrated\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp layered crack\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth earthy slush while maintaining its mineral-rich character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, sunbaked clay, warm earth, canyon dust, terracotta\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks, flakes, sheets, and natural fragments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep ember red with natural tonal variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Montana Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Montana\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Foraged from the Missouri River Breaks, a region known for its dramatic landscapes, mineral-rich soils, and naturally layered clay formations. The area's distinctive red earth reflects centuries of geological processes that have created uniquely textured clays prized for their colour, crunch, and earthy character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"10g (Sample)","offer_id":53855213322567,"sku":"050712038511","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53855211946311,"sku":"050712038512","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52957436576071,"sku":"050712038513","price":7.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53091217539399,"sku":"050712038514","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_514309c8-81e0-4a32-a7a3-71394e6d0a26.png?v=1760137601"},{"product_id":"montana-coal","title":"Montana Coal - Hand-foraged, Charcoal-like American clay - Coming Soon (June 2026)","description":"\u003cp\u003eMontana Coal by Taste Montana is a rare, hand-foraged edible clay collected from black shale and clay shale formations in Montana, USA. Hand-foraged by Samantha Hulkani, this unique clay gets its name from its striking coal-like appearance — deep black colour, angular shards, and dense, matte texture — but it is mineral clay, not coal or charcoal.\u003c\/p\u003e\n\u003cp\u003eMontana Coal delivers a super-crunch experience. Each shard snaps cleanly and breaks into satisfying shards without dust, grit, or stickiness, providing a tactile crunch that is a favourite among pica and geophagia enthusiasts.\u003c\/p\u003e\n\u003cp\u003eThe flavour profile is bright and mineral-forward, beginning with a slightly sour, zingy note and finishing with a zesty, lemon-like lift. It is clean, refreshing, and sharply distinctive, without any burnt, smoky, or chemical undertones.\u003c\/p\u003e\n\u003cp\u003eMontana Coal offers a unique, highly tactile, and flavourful clay experience, perfect for those seeking the true taste and crunch of hand-foraged Montana black clay.\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"831\" data-start=\"822\"\u003eSize:\u003c\/strong\u003e Medium sized chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"873\" data-start=\"862\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"899\" data-start=\"889\"\u003eShape:\u003c\/strong\u003e Irregular chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"929\" data-start=\"918\"\u003eColour:\u003c\/strong\u003e Black\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"950\" data-start=\"938\"\u003eTexture:\u003c\/strong\u003e Crumbly, compact, soft, turns slushy, non-gritty, non-sticky\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1032\" data-start=\"1014\"\u003eCrunch Factor:\u003c\/strong\u003e 4 (medium-crisp)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1070\" data-start=\"1052\"\u003eTaste Profile:\u003c\/strong\u003e Paper tones, gasoline, dirt, mild rain, lemon-citrus finish\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1149\" data-start=\"1133\"\u003eIngredients:\u003c\/strong\u003e 100% natural soft coal clay\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1202\" data-start=\"1180\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1240\" data-start=\"1229\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1286\" data-start=\"1257\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Foraged from mineral-rich Montana coal veins — a rare and texturally dynamic clay prized for its layered composition and distinctive earthy flavours.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1568\" data-start=\"1440\"\u003e\u003cstrong data-end=\"1457\" data-start=\"1440\"\u003eAvailability:\u003c\/strong\u003e Limited and rare — a unique, full-bodied clay experience for adventurous eaters and textural clay enthusiasts.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52505912181063,"sku":"0307120244","price":7.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4c083da3-00b3-4830-bece-36ccb5ce05d4.png?v=1760146425"},{"product_id":"red-nakumatt-bomb-x1-edible-clay-treat-for-pica","title":"Lavi's Nakumatt Bomb - Mineral-rich Indian clay treat","description":"\u003cp data-end=\"612\" data-start=\"0\"\u003e\u003cstrong data-end=\"20\" data-start=\"0\"\u003eProduct Overview\u003c\/strong\u003e\u003cbr data-end=\"23\" data-start=\"20\"\u003eThe Red Nakumatt Bomb is a bold, oversized edible clay sphere designed for those who enjoy a more indulgent, layered clay experience. Larger than standard clay balls, this “bomb” delivers a satisfying contrast between its dense, powdery core and the crisp, crunchy inclusions of Dryfruit and Red Nakumatt crumbs scattered throughout. Each bite unfolds with a deep, metallic earthiness—cement-like, iron-rich, and gently smoky—while the embedded crumbs provide that signature snap crunch. It’s a beautifully balanced piece that combines intensity, texture, and flavour in one striking form.\u003c\/p\u003e\n\u003chr data-end=\"617\" data-start=\"614\"\u003e\n\u003cp data-end=\"858\" data-start=\"619\"\u003e\u003cstrong data-end=\"639\" data-start=\"619\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-end=\"642\" data-start=\"639\"\u003eA dense, compact outer structure gives way to a soft, powdery centre, elevated by scattered crunchy inclusions. The contrast between firm core and crisp crumbs creates a dynamic bite with both resistance and crumble.\u003c\/p\u003e\n\u003cp data-end=\"1056\" data-start=\"860\"\u003e\u003cstrong data-end=\"877\" data-start=\"860\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-end=\"880\" data-start=\"877\"\u003eRich, metallic earthiness leads the profile, with notes of cement, iron, and roasted red clay. Subtle smokiness lingers, enhanced by the deeper flavour of the crumb inclusions.\u003c\/p\u003e\n\u003cp data-end=\"1314\" data-start=\"1058\"\u003e\u003cstrong data-end=\"1077\" data-start=\"1058\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-end=\"1080\" data-start=\"1077\"\u003eThis is a slow, satisfying clay—best enjoyed bite by bite. The initial firmness softens into a powdery melt, while the crunchy fragments keep each mouthful interesting. Ideal for those who enjoy complexity in both texture and flavour.\u003c\/p\u003e\n\u003cp data-end=\"1314\" data-start=\"1058\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eCrunch Video \u003c\/strong\u003e(Break down of Lavi's Red Nak Balls): https:\/\/www.facebook.com\/lavi.mittal.169\/videos\/1694600588108099?idorvanity=679330593696123\u003c\/p\u003e\n\u003chr data-end=\"1319\" data-start=\"1316\"\u003e\n\u003cp data-end=\"1339\" data-start=\"1321\"\u003e\u003cstrong data-end=\"1337\" data-start=\"1321\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1593\" data-start=\"1340\"\u003e\n\u003cli data-end=\"1398\" data-start=\"1340\" data-section-id=\"nmyoo\"\u003eOversized “bomb” shape for a more indulgent experience\u003c\/li\u003e\n\u003cli data-end=\"1451\" data-start=\"1399\" data-section-id=\"1kww37g\"\u003eDual texture: dense core with crunchy inclusions\u003c\/li\u003e\n\u003cli data-end=\"1491\" data-start=\"1452\" data-section-id=\"52cbai\"\u003eIron-rich, metallic flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1554\" data-start=\"1492\" data-section-id=\"pkwxma\"\u003eEmbedded Dryfruit and Red Nakumatt crumbs for added crunch\u003c\/li\u003e\n\u003cli data-end=\"1593\" data-start=\"1555\" data-section-id=\"1f9eheq\"\u003eHandcrafted and naturally prepared\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1598\" data-start=\"1595\"\u003e\n\u003cp data-end=\"1621\" data-start=\"1600\"\u003e\u003cstrong data-end=\"1619\" data-start=\"1600\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2687\" data-start=\"1622\"\u003e\n\u003cli data-end=\"1651\" data-start=\"1622\" data-section-id=\"rr6y26\"\u003e\n\u003cstrong data-end=\"1633\" data-start=\"1624\"\u003eSize:\u003c\/strong\u003e 5–6 cm diameter\u003c\/li\u003e\n\u003cli data-end=\"1699\" data-start=\"1652\" data-section-id=\"101ojwl\"\u003e\n\u003cstrong data-end=\"1665\" data-start=\"1654\"\u003eWeight:\u003c\/strong\u003e Up to 95 g (depending on batch)\u003c\/li\u003e\n\u003cli data-end=\"1721\" data-start=\"1700\" data-section-id=\"dzvgbo\"\u003e\n\u003cstrong data-end=\"1712\" data-start=\"1702\"\u003eShape:\u003c\/strong\u003e Sphere\u003c\/li\u003e\n\u003cli data-end=\"1747\" data-start=\"1722\" data-section-id=\"xw0a5u\"\u003e\n\u003cstrong data-end=\"1735\" data-start=\"1724\"\u003eColour:\u003c\/strong\u003e Deep pink\u003c\/li\u003e\n\u003cli data-end=\"1803\" data-start=\"1748\" data-section-id=\"2g5c8f\"\u003e\n\u003cstrong data-end=\"1762\" data-start=\"1750\"\u003eTexture:\u003c\/strong\u003e Powdery dense core with crunchy crumbs\u003c\/li\u003e\n\u003cli data-end=\"1892\" data-start=\"1804\" data-section-id=\"1jfhhbw\"\u003e\n\u003cstrong data-end=\"1824\" data-start=\"1806\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm and dense at first, followed by a satisfying snap crunch\u003c\/li\u003e\n\u003cli data-end=\"1974\" data-start=\"1893\" data-section-id=\"l8wtj5\"\u003e\n\u003cstrong data-end=\"1913\" data-start=\"1895\"\u003eTaste Profile:\u003c\/strong\u003e Metallic, earthy, cement-like, iron-rich, roasted red clay\u003c\/li\u003e\n\u003cli data-end=\"2030\" data-start=\"1975\" data-section-id=\"1h2crwz\"\u003e\n\u003cstrong data-end=\"1993\" data-start=\"1977\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt clay with crumbs\u003c\/li\u003e\n\u003cli data-end=\"2063\" data-start=\"2031\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2055\" data-start=\"2033\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2084\" data-start=\"2064\" data-section-id=\"17b5qc\"\u003e\n\u003cstrong data-end=\"2077\" data-start=\"2066\"\u003eVendor:\u003c\/strong\u003e Lavi\u003c\/li\u003e\n\u003cli data-end=\"2687\" data-start=\"2085\" data-section-id=\"1b5xzco\"\u003e\n\u003cstrong data-end=\"2116\" data-start=\"2087\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Red Nakumatt is a naturally iron-rich clay sourced from select regions in India, prized for its deep red hue and metallic undertones. Traditionally, the clay is sun-dried and roasted to enhance its earthy aroma and distinctive crisp texture. The iron inclusions give it a subtle mineral tang and a slightly metallic flavour that complements the natural smokiness of the clay. Historically, red Nakumatt has been used in clay-eating traditions and valued for its distinctive taste, with artisans carefully preparing it to preserve its flavour, crunch, and vibrant colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2692\" data-start=\"2689\"\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3056\" data-start=\"2694\"\u003e\u003cstrong data-end=\"2708\" data-start=\"2694\"\u003eDisclaimer\u003c\/strong\u003e\u003cbr data-end=\"2711\" data-start=\"2708\"\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52635328545095,"sku":"0405040024","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0c886b21-08d9-4011-aba4-8dd95dd574ac.png?v=1761671633"},{"product_id":"fully-roasted-nakumatt-clay-edible-clay-for-pica","title":"Full Roasted Nakumatt Clay - Roasted Indian clay","description":"\u003cp data-start=\"176\" data-end=\"622\"\u003eFull Roasted Nakumatt Clay is a bold, intense edible clay for enthusiasts who crave maximum crunch and deep, smoky-earthy flavour. Naturally harvested, cleaned, sun-dried, and fully roasted, it delivers a firm, porous texture that breaks into crisp shards with every bite. The clay is hard yet satisfying, never gritty or sticky, and melts pleasantly in the mouth after chewing, giving a rich, enduring eating experience.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"1024\"\u003eIts flavour is an earthy symphony: intensely mineral-rich with smoky, charred, and toasted notes from the full roasting process. Cementy undertones, faint metallic hints, and petrichor-like freshness evoke the scent of rain on dry soil or hot asphalt. Full Roasted Nakumatt Clay offers a robust, full-bodied taste for those who appreciate a powerful, crunchy, and naturally roasted clay experience.\u003c\/p\u003e\n\u003cp data-start=\"1026\" data-end=\"1798\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1035\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1063\" data-end=\"1066\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1077\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1158\"\u003eColour:\u003c\/strong\u003e Dark grey with some black tones\u003cbr data-start=\"1190\" data-end=\"1193\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1205\"\u003eTexture:\u003c\/strong\u003e Hard, crunchy, porous; smooth, non-sticky, low grit\u003cbr data-start=\"1257\" data-end=\"1260\"\u003e\u003cstrong data-start=\"1260\" data-end=\"1278\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1345\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1348\" data-end=\"1366\"\u003eTaste Profile:\u003c\/strong\u003e Intense earthy, smoky, roasted, cementy, mineral-rich, petrichor freshness with subtle metallic notes\u003cbr data-start=\"1468\" data-end=\"1471\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e 100% natural Nakumatt clay\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1539\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1564\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1605\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and fully roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its smoky, cementy, and mineral-forward taste\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697477247303,"sku":"030502011612","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677785485639,"sku":"03050201161","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677785452871,"sku":"0305020117","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_1dc18a77-8e39-4219-bd4c-5f67160c4bf7.png?v=1767576685"},{"product_id":"mystery-mix-ups-by-region-edible-clay-for-pica-sells-out-every-time-grab-them-while-you-can-copy","title":"Mystery Mix Ups by Region - Clay treats for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"bu2n0t\" data-start=\"161\" data-end=\"186\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"164\" data-end=\"184\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"187\" data-end=\"539\"\u003eFeeling adventurous? The Mystery Mix Ups by Region are your ultimate crunchy lucky dip — a hand-packed selection pulled straight from the Earthy Crunch UK stash, where no two boxes are ever the same. Each bundle is themed by origin, bringing together a curated chaos of clays, chalks, crumbs, and the occasional surprise piece like slate or terracotta.\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"859\"\u003eFrom smooth chalk sticks and powdery dusts to smoky shards and crunchy claypot fragments, every box delivers a full-spectrum sensory experience. One moment you’re tasting soft, melt-away grit; the next, you’re cracking into something deeply earthy and robust. It’s unpredictable, a little wild, and entirely the point.\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"1057\"\u003eAvailable in three sizes, whether you're sampling or seriously stash-building, each box is designed for discovery — and yes, every order includes a wooden spoon for that signature unboxing ritual.\u003c\/p\u003e\n\u003chr data-start=\"1059\" data-end=\"1062\"\u003e\n\u003ch2 data-section-id=\"twzl99\" data-start=\"1064\" data-end=\"1089\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1067\" data-end=\"1087\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1090\" data-end=\"1297\"\u003eA complete mix of textures — expect everything from soft, powdery dusts and crumbly bites to dense, crunchy chunks and occasional smooth chalks. Each region brings its own balance, but variety is guaranteed.\u003c\/p\u003e\n\u003chr data-start=\"1299\" data-end=\"1302\"\u003e\n\u003ch2 data-section-id=\"emdpes\" data-start=\"1304\" data-end=\"1326\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1324\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1327\" data-end=\"1572\"\u003eFlavour profiles span the full earthy spectrum: damp basement notes, soil after rain, mineral-rich chalkiness, and deep smoky or petrol-like undertones. Some pieces lean light and clean, others bold and intense — a true mixed sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"1574\" data-end=\"1577\"\u003e\n\u003ch2 data-section-id=\"1n5hhv0\" data-start=\"1579\" data-end=\"1603\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1601\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1604\" data-end=\"1874\"\u003eThis is for the curious craver. The Mystery Mix Ups offer a playful, ever-changing clay ritual where exploration leads the experience. Perfect for those who enjoy switching textures, blending dusts, or discovering new favourites without committing to full-size products.\u003c\/p\u003e\n\u003chr data-start=\"1876\" data-end=\"1879\"\u003e\n\u003ch2 data-section-id=\"1bqk1w5\" data-start=\"1881\" data-end=\"1902\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1884\" data-end=\"1900\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1903\" data-end=\"2317\"\u003e\n\u003cli data-section-id=\"19mg4or\" data-start=\"1903\" data-end=\"1978\"\u003eRegion-themed mystery selection (Indian, African, American, or Mexican)\u003c\/li\u003e\n\u003cli data-section-id=\"1vu267v\" data-start=\"1979\" data-end=\"2026\"\u003eOver 40% value compared to individual items\u003c\/li\u003e\n\u003cli data-section-id=\"1f9bf4c\" data-start=\"2027\" data-end=\"2097\"\u003eIncludes chunks, crumbs, powders, and occasional speciality pieces\u003c\/li\u003e\n\u003cli data-section-id=\"1vbpwdq\" data-start=\"2098\" data-end=\"2149\"\u003eThree size options for different craving levels\u003c\/li\u003e\n\u003cli data-section-id=\"5bhksj\" data-start=\"2150\" data-end=\"2210\"\u003eEco-conscious packaging with a reusable option available\u003c\/li\u003e\n\u003cli data-section-id=\"ai7b9t\" data-start=\"2211\" data-end=\"2251\"\u003eWooden spoon included in every order\u003c\/li\u003e\n\u003cli data-section-id=\"13p9e6j\" data-start=\"2252\" data-end=\"2317\"\u003eFresh products — never old stock, always from current batches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2319\" data-end=\"2322\"\u003e\n\u003ch2 data-section-id=\"1a8jdcc\" data-start=\"2324\" data-end=\"2348\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2327\" data-end=\"2346\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"2349\" data-end=\"3180\"\u003e\n\u003cli data-section-id=\"y9otvh\" data-start=\"2349\" data-end=\"2408\"\u003e\n\u003cstrong data-start=\"2351\" data-end=\"2360\"\u003eSize:\u003c\/strong\u003e Multiple options available (100g, 175g, 250g)\u003c\/li\u003e\n\u003cli data-section-id=\"z4kwgl\" data-start=\"2409\" data-end=\"2474\"\u003e\n\u003cstrong data-start=\"2411\" data-end=\"2422\"\u003eWeight:\u003c\/strong\u003e Approx. 100g \/ 175g \/ 250g depending on selection\u003c\/li\u003e\n\u003cli data-section-id=\"1heifqq\" data-start=\"2475\" data-end=\"2540\"\u003e\n\u003cstrong data-start=\"2477\" data-end=\"2487\"\u003eShape:\u003c\/strong\u003e Assorted — chunks, sticks, shards, crumbs, powders\u003c\/li\u003e\n\u003cli data-section-id=\"uav1nm\" data-start=\"2541\" data-end=\"2614\"\u003e\n\u003cstrong data-start=\"2543\" data-end=\"2554\"\u003eColour:\u003c\/strong\u003e Mixed — reds, browns, creams, greys, and terracotta tones\u003c\/li\u003e\n\u003cli data-section-id=\"uj8iw5\" data-start=\"2615\" data-end=\"2680\"\u003e\n\u003cstrong data-start=\"2617\" data-end=\"2629\"\u003eTexture:\u003c\/strong\u003e Powdery, crumbly, dense, smooth, and crunchy mix\u003c\/li\u003e\n\u003cli data-section-id=\"1mfmi8m\" data-start=\"2681\" data-end=\"2732\"\u003e\n\u003cstrong data-start=\"2683\" data-end=\"2701\"\u003eCrunch Factor:\u003c\/strong\u003e Low to high (varies per box)\u003c\/li\u003e\n\u003cli data-section-id=\"1px9zs7\" data-start=\"2733\" data-end=\"2816\"\u003e\n\u003cstrong data-start=\"2735\" data-end=\"2753\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, mineral-rich, smoky, petrol notes, soil-like, chalky\u003c\/li\u003e\n\u003cli data-section-id=\"1y5a2v6\" data-start=\"2817\" data-end=\"2885\"\u003e\n\u003cstrong data-start=\"2819\" data-end=\"2835\"\u003eIngredients:\u003c\/strong\u003e 100% natural clays, chalks, and earth materials\u003c\/li\u003e\n\u003cli data-section-id=\"1u9ljx9\" data-start=\"2886\" data-end=\"2967\"\u003e\n\u003cstrong data-start=\"2888\" data-end=\"2910\"\u003eCountry of Origin:\u003c\/strong\u003e Varies by selected region (India, Africa, USA, Mexico)\u003c\/li\u003e\n\u003cli data-section-id=\"xjc1fe\" data-start=\"2968\" data-end=\"3000\"\u003e\n\u003cstrong data-start=\"2970\" data-end=\"2981\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003c\/li\u003e\n\u003cli data-section-id=\"1r00j59\" data-start=\"3001\" data-end=\"3180\"\u003e\n\u003cstrong data-start=\"3003\" data-end=\"3032\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Includes region-specific clays such as Indian terracotta and red clays, African Ulo\/Nzu\/Eko, American Montana clays, and Mexican barro and kaolin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3182\" data-end=\"3185\"\u003e\n\u003ch2 data-section-id=\"1ll5bmu\" data-start=\"3187\" data-end=\"3206\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"3190\" data-end=\"3204\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3207\" data-end=\"3552\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"African \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727605002567,"sku":"0708150057","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"African \/ Kraft Box (175g)","offer_id":52727605035335,"sku":"0708150056","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"African \/ Kraft Box (100g)","offer_id":52727605068103,"sku":"0708150055","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"African \/ Kraft Box (75g)","offer_id":53433851412807,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"African \/ Kraft Box (50g)","offer_id":53433851445575,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727605100871,"sku":"0708150063","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ Kraft Box (175g)","offer_id":52727605133639,"sku":"0708150062","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ Kraft Box (100g)","offer_id":52727605166407,"sku":"0708150061","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Kraft Box (75g)","offer_id":53433851478343,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Kraft Box (50g)","offer_id":53433851511111,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"American \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727607722311,"sku":"0708150060","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"American \/ Kraft Box (175g)","offer_id":52727607755079,"sku":"0708150059","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"American \/ Kraft Box (100g)","offer_id":52727607787847,"sku":"0708150058","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"American \/ Kraft Box (75g)","offer_id":53433851543879,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"American \/ Kraft Box (50g)","offer_id":53433851576647,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Mexican \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727607820615,"sku":"0708150066","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (175g)","offer_id":52727607853383,"sku":"0708150065","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (100g)","offer_id":52727607886151,"sku":"0708150064","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (75g)","offer_id":53433851609415,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (50g)","offer_id":53433851642183,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b6b54481-d2ff-4402-b789-1d34eab84df6.png?v=1761672630"},{"product_id":"tiny-tots-indian-mini-terracotta-edible-clay-pots","title":"Tiny Tots – Earthy Indian Mini Terracotta Pots","description":"\u003ch3\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTiny Tots are natural Indian terracotta clay pots known for their gentle crunch, smooth texture, and warm earthy flavour. These charming miniature pots are handcrafted from mineral-rich red terracotta clay and shaped into tiny rounded vessels with decorative rim detailing, offering a satisfying sensory experience in a delightfully small format.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDespite their size, Tiny Tots deliver a clean, forgiving crunch that quickly softens into a smooth earthy breakdown. Unlike harder terracotta pieces, they are free from harsh grit and excessive resistance, making them particularly enjoyable for those who appreciate softer clay textures and easy-going crunches. The flavour is rich with warm soil notes, muddy earthiness, and classic terracotta minerals, creating a grounded and comforting sensory experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally inspired by India's long-standing pottery traditions, these miniature pots reflect the same craftsmanship and mineral character found in larger terracotta vessels. Their petite size, authentic appearance, and approachable texture make them popular with collectors, terracotta enthusiasts, and those who enjoy gentler clay experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smooth terracotta crunch with a soft earthy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm soil, muddy earth, terracotta minerals, and baked clay notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta lovers, collectors, beginners, ASMR enthusiasts, softer crunch seekers\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A charming miniature terracotta pot with a clean crunch, smooth finish, and comforting earthy flavour profile\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a richer muddy-earth texture with enhanced terracotta notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm clay, terracotta dust, wet earth, petrichor, baked soil\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approx. 5 miniature pots per portion\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rounded miniature clay pots with decorative rim detail\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep reddish-brown terracotta with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Red Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hari\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Miniature terracotta pots have long been crafted alongside larger vessels within Indian pottery traditions, often formed from the same mineral-rich clay and fired using traditional methods. These tiny creations preserve the earthy aroma, terracotta character, and artisanal heritage associated with India's enduring relationship with clay craftsmanship.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":54050538750279,"sku":"02050600871","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":54050538783047,"sku":"02050600872","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/TinyTots_e4de0d4a-1cb9-48d4-bf44-c6127cea5f6c.png?v=1767321846"},{"product_id":"cookie-vault","title":"The Cookie Vault – Indian Clay Cookie Samples (with Stash Box to keep)","description":"\u003cp data-start=\"164\" data-end=\"496\"\u003e\u003cmeta charset=\"utf-8\"\u003eLIMITED EDITION - Only a few in stock!\u003cbr\u003e\u003cbr\u003eThe Cookie Vault is designed for serious cookie and clay enthusiasts, offering a carefully curated selection of our most beloved baked-style clays. Perfect for those who want a multi-textured tasting experience, this collection combines smoky, iron-rich, and subtly sweet clays from trusted Indian vendors Hari and Rose Clay.\u003c\/p\u003e\n\u003cp data-start=\"498\" data-end=\"931\"\u003eWhether you’re after a smaller tasting stash or ready to dive into the full 1kg experience, the All Cookies Vault delivers an unapologetically earthy, textural, and flavour-packed assortment. Expect everything from charcoal-roasted intensity and petrol-smoky depth to iron-rich red warmth and delicate mineral undertones. Textures range from dense, compact bites to crumbly, layered crunch with a satisfying snap in every mouthful.\u003c\/p\u003e\n\u003ch3 data-start=\"933\" data-end=\"984\"\u003eIncluded in The Cookie Vault (any combination of our cookie-shaped varieties):\u003c\/h3\u003e\n\u003cul data-start=\"986\" data-end=\"1813\"\u003e\n\u003cli data-start=\"986\" data-end=\"1086\" style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli data-start=\"1118\" data-end=\"1212\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1120\" data-end=\"1147\"\u003eBlack Puck (Rose Clay):\u003c\/strong\u003e Smoky, firm, and dense with subtle charred mineral undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1213\" data-end=\"1303\"\u003e\n\u003cp data-start=\"1215\" data-end=\"1303\"\u003e\u003cstrong data-start=\"1215\" data-end=\"1230\"\u003eChaco Puck \u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-start=\"1306\" data-end=\"1327\"\u003e (Rose Clay)\u003c\/strong\u003e:\u003c\/strong\u003e Compact, dark, and mineral-forward with a grounded, slate-like crunch.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1304\" data-end=\"1389\"\u003e\n\u003cp data-start=\"1306\" data-end=\"1389\"\u003e\u003cstrong data-start=\"1306\" data-end=\"1327\"\u003eSilver\/Grey Puck (Rose Clay):\u003c\/strong\u003e Crisp and cementy with clean mineral depth and a firm snap.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1390\" data-end=\"1488\"\u003e\n\u003cp data-start=\"1392\" data-end=\"1488\"\u003e\u003cstrong data-start=\"1392\" data-end=\"1412\"\u003eSmokey Overload \u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-start=\"1306\" data-end=\"1327\"\u003e (Rose Clay)\u003c\/strong\u003e:\u003c\/strong\u003e Intense charcoal-roasted flavour with petrol hints and bold earthy depth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1489\" data-end=\"1604\"\u003e\n\u003cp data-start=\"1491\" data-end=\"1604\"\u003e\u003cstrong data-start=\"1491\" data-end=\"1519\"\u003eCreamy Rose (Rose Clay):\u003c\/strong\u003e Smooth yet crisp, offering soft floral-earthy sweetness and gentle layered crunch.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1605\" data-end=\"1707\"\u003e\n\u003cp data-start=\"1607\" data-end=\"1707\"\u003e\u003cstrong data-start=\"1607\" data-end=\"1622\"\u003eSnowy Mist \u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-start=\"1306\" data-end=\"1327\"\u003e (Rose Clay)\u003c\/strong\u003e:\u003c\/strong\u003e Pale-toned, soft-textured bite with mineral dust notes and a smooth, clean finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1708\" data-end=\"1818\"\u003e\n\u003cp data-start=\"1710\" data-end=\"1818\"\u003e\u003cstrong data-start=\"1710\" data-end=\"1739\"\u003eKing Cookies (Rose Clay):\u003c\/strong\u003e Rich, compact cookie with iron-toned red clay warmth and subtle baked smoke.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1819\" data-end=\"1944\"\u003e\n\u003cp data-start=\"1821\" data-end=\"1944\"\u003e\u003cstrong data-start=\"1821\" data-end=\"1852\"\u003eRed Nakumatt Cookie (Hari):\u003c\/strong\u003e Medium crunch with baked-earth aroma, iron-rich undertones, and a lightly mineral finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1945\" data-end=\"2046\"\u003e\n\u003cp data-start=\"1947\" data-end=\"2046\"\u003e\u003cstrong data-start=\"1947\" data-end=\"1974\"\u003eRed Nak Cracker Cookie (Hari):\u003c\/strong\u003e Brittle snap with dusty red clay warmth and faint smoky cement notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2047\" data-end=\"2146\"\u003e\n\u003cp data-start=\"2049\" data-end=\"2146\"\u003e\u003cstrong data-start=\"2049\" data-end=\"2088\"\u003eRed Nakumatt Cracker Cookie (Hari):\u003c\/strong\u003e Crisp, brittle texture with iron-rich baked clay depth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2147\" data-end=\"2258\"\u003e\n\u003cp data-start=\"2149\" data-end=\"2258\"\u003e\u003cstrong data-start=\"2149\" data-end=\"2183\"\u003eMixed Nakumatt Cracker Cookie (Hari):\u003c\/strong\u003e Layered, crunchy bite blending mineral warmth and dusty red earth tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2259\" data-end=\"2372\"\u003e\n\u003cp data-start=\"2261\" data-end=\"2372\"\u003e\u003cstrong data-start=\"2261\" data-end=\"2291\"\u003eBlack Candy Cookie (Hari):\u003c\/strong\u003e Smooth, firm bite with smoky, slightly ashy notes and faint petrol undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2373\" data-end=\"2488\"\u003e\n\u003cp data-start=\"2375\" data-end=\"2488\"\u003e\u003cstrong data-start=\"2375\" data-end=\"2413\"\u003eBlack Candy Cracker Cookie (Hari):\u003c\/strong\u003e Crisp and brittle with deep, charred sweetness and a petrol-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1815\" data-end=\"1834\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1836\" data-end=\"2935\"\u003e\n\u003cli data-start=\"1836\" data-end=\"1882\"\u003e\n\u003cp data-start=\"1838\" data-end=\"1882\"\u003e\u003cstrong data-start=\"1838\" data-end=\"1847\"\u003eSize:\u003c\/strong\u003e Pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1883\" data-end=\"1953\"\u003e\n\u003cp data-start=\"1885\" data-end=\"1953\"\u003e\u003cstrong data-start=\"1885\" data-end=\"1896\"\u003eWeight:\u003c\/strong\u003e Selectable options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1954\" data-end=\"2009\"\u003e\n\u003cp data-start=\"1956\" data-end=\"2009\"\u003e\u003cstrong data-start=\"1956\" data-end=\"1966\"\u003eShape:\u003c\/strong\u003e Primarily cookies and puck-shaped pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2010\" data-end=\"2094\"\u003e\n\u003cp data-start=\"2012\" data-end=\"2094\"\u003e\u003cstrong data-start=\"2012\" data-end=\"2023\"\u003eColour:\u003c\/strong\u003e From Charcoal black, iron-rich red, soft pink to terracotta red and slate grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2095\" data-end=\"2163\"\u003e\n\u003cp data-start=\"2097\" data-end=\"2163\"\u003e\u003cstrong data-start=\"2097\" data-end=\"2109\"\u003eTexture:\u003c\/strong\u003e Dense, crisp, firm, with layered, crumbly varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2164\" data-end=\"2226\"\u003e\n\u003cp data-start=\"2166\" data-end=\"2226\"\u003e\u003cstrong data-start=\"2166\" data-end=\"2184\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – bold snap with textural contrasts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2227\" data-end=\"2352\"\u003e\n\u003cp data-start=\"2229\" data-end=\"2352\"\u003e\u003cstrong data-start=\"2229\" data-end=\"2247\"\u003eTaste Profile:\u003c\/strong\u003e Smoky charcoal, charred undertones, petrol hints, iron-rich red earth, mineral dust, baked clay warmth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2353\" data-end=\"2474\"\u003e\n\u003cp data-start=\"2355\" data-end=\"2474\"\u003e\u003cstrong data-start=\"2355\" data-end=\"2371\"\u003eIngredients:\u003c\/strong\u003e Various natural Indian clays including Black Nakumatt, Red Nakumatt, Multani, and slate-based blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2475\" data-end=\"2507\"\u003e\n\u003cp data-start=\"2477\" data-end=\"2507\"\u003e\u003cstrong data-start=\"2477\" data-end=\"2499\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2508\" data-end=\"2543\"\u003e\n\u003cp data-start=\"2510\" data-end=\"2543\"\u003e\u003cstrong data-start=\"2510\" data-end=\"2522\"\u003eVendors:\u003c\/strong\u003e Hari and Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2544\" data-end=\"2755\"\u003e\n\u003cp data-start=\"2546\" data-end=\"2755\"\u003e\u003cstrong data-start=\"2546\" data-end=\"2575\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Showcasing a spectrum of Indian geophagic clay traditions — from charcoal-roasted blacks and iron-rich Nakumatt reds to soft Rose Clay varieties and baked, mineral-infused forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2756\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2758\" data-end=\"2935\"\u003e\u003cstrong data-start=\"2758\" data-end=\"2770\"\u003eStorage:\u003c\/strong\u003e Your vault comes in a forever plastic box with compartments — a durable, reusable container to keep your cookies fresh, organised, and ready for your next craving\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"800g (12 Cookies)","offer_id":53384739815751,"sku":"07051500703","price":29.95,"currency_code":"GBP","in_stock":false},{"title":"400g (6 Cookies)","offer_id":53384739782983,"sku":"07051500702","price":22.95,"currency_code":"GBP","in_stock":false},{"title":"1.2kg (16 Cookies)","offer_id":53458915393863,"sku":"07051500704","price":48.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_577b4055-b7d8-48ee-8a7c-6a1a75e8c9de.png?v=1772723869"},{"product_id":"the-love-hearts-collection-coming-soon","title":"The Love Notes Collection  – Heart-shaped Clay Treats for Pica\/Geophagia","description":"\u003ch2 data-start=\"172\" data-end=\"216\"\u003eLove Notes Collection – LIMITED EDITION\u003c\/h2\u003e\n\u003cp data-start=\"217\" data-end=\"241\"\u003e\u003cstrong data-start=\"217\" data-end=\"241\"\u003eOnly a few in stock!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"243\" data-end=\"617\"\u003eThe \u003cstrong data-start=\"247\" data-end=\"273\"\u003eLove Hearts Collection\u003c\/strong\u003e is a celebration of indulgence, colour, and texture — designed for clay lovers who appreciate variety with a romantic twist. This carefully curated assortment brings together our most adored heart-shaped and layered clays, blending smoky blacks, vibrant reds, crisp whites, and fruity undertones for a playful yet grounding tasting experience.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"958\"\u003ePerfect for sampling or building your stash, each piece offers a satisfying crunch and layered flavour profile, from charred and mineral notes to sweet, earthy undertones. Whether you’re drawn to soft, pastel whites or bold, iron-rich reds, the Love Hearts Collection delivers an unapologetically tactile and multi-sensory clay experience.\u003c\/p\u003e\n\u003chr data-start=\"960\" data-end=\"963\"\u003e\n\u003ch3 data-start=\"965\" data-end=\"1007\"\u003eA selection of our heart-shaped treats, can include:\u003c\/h3\u003e\n\u003cul data-start=\"1009\" data-end=\"2396\"\u003e\n\u003cli data-start=\"1009\" data-end=\"1145\"\u003e\n\u003cp data-start=\"1011\" data-end=\"1145\"\u003e\u003cstrong data-start=\"1011\" data-end=\"1043\"\u003eBlackcurrant Dryfruit Heart:\u003c\/strong\u003e Smoky and earthy with subtle sweet undertones, crisp, roasted texture, and a slight mineral finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1146\" data-end=\"1259\"\u003e\n\u003cp data-start=\"1148\" data-end=\"1259\"\u003e\u003cstrong data-start=\"1148\" data-end=\"1164\"\u003eKing Cookie:\u003c\/strong\u003e Firm, dense, and baked to perfection with iron-rich red earth warmth and a gentle smokiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1260\" data-end=\"1380\"\u003e\n\u003cp data-start=\"1262\" data-end=\"1380\"\u003e\u003cstrong data-start=\"1262\" data-end=\"1277\"\u003eAll Whites:\u003c\/strong\u003e Smooth and delicate, soft yet crunchy with subtle floral-earthy notes and a lightly layered texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1381\" data-end=\"1484\"\u003e\n\u003cp data-start=\"1383\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1383\" data-end=\"1396\"\u003eAll Reds:\u003c\/strong\u003e Iron-rich, baked red clay with a firm, granular texture and faint mineral undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1485\" data-end=\"1651\"\u003e\n\u003cp data-start=\"1487\" data-end=\"1651\"\u003e\u003cstrong data-start=\"1487\" data-end=\"1519\"\u003eBlack and Grey Double Layer:\u003c\/strong\u003e Multi-textured, layered crunch combining deep charcoal and slate grey tones with smoky, petrol-like hints and compact earthiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1652\" data-end=\"2047\"\u003e\n\u003cp data-start=\"1654\" data-end=\"2047\"\u003e\u003cstrong data-start=\"1654\" data-end=\"1680\"\u003eDryfruit Black Hearts:\u003c\/strong\u003e Soft, heart-shaped treats crafted from premium Dryfruit clay powder, coated in a fine Dryfruit layer. They deliver a mellow, clean crunch without grit or stickiness. Flavour opens with bold cement-like earthiness, followed by sweet smokiness and subtle petrol-like undertones, rounded out with a nostalgic rain-on-soil aroma — a gentle but flavour-rich experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2048\" data-end=\"2396\"\u003e\n\u003cp data-start=\"2050\" data-end=\"2396\"\u003e\u003cstrong data-start=\"2050\" data-end=\"2080\"\u003eRustic Hearts (Rose Clay):\u003c\/strong\u003e Delicate, small heart-shaped pieces made from White Khadi and Clay Pot Dust. Leaning into soft earthiness with a chalk-forward finish, these hearts offer balanced, mellow mineral flavours with dry clay warmth. Texture is steady, crumbly, and quietly satisfying, perfect for a gentler, traditional clay experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2398\" data-end=\"2401\"\u003e\n\u003ch3 data-start=\"2403\" data-end=\"2422\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2424\" data-end=\"3425\"\u003e\n\u003cli data-start=\"2424\" data-end=\"2470\"\u003e\n\u003cp data-start=\"2426\" data-end=\"2470\"\u003e\u003cstrong data-start=\"2426\" data-end=\"2435\"\u003eSize:\u003c\/strong\u003e Pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2471\" data-end=\"2534\"\u003e\n\u003cp data-start=\"2473\" data-end=\"2534\"\u003e\u003cstrong data-start=\"2473\" data-end=\"2484\"\u003eWeight:\u003c\/strong\u003e 225 g full collection includes all listed items\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2535\" data-end=\"2569\"\u003e\n\u003cp data-start=\"2537\" data-end=\"2569\"\u003e\u003cstrong data-start=\"2537\" data-end=\"2547\"\u003eShape:\u003c\/strong\u003e Heart-shaped treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2570\" data-end=\"2658\"\u003e\n\u003cp data-start=\"2572\" data-end=\"2658\"\u003e\u003cstrong data-start=\"2572\" data-end=\"2583\"\u003eColour:\u003c\/strong\u003e Charcoal black, slate grey, iron-rich red, soft white, deep purple tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2659\" data-end=\"2735\"\u003e\n\u003cp data-start=\"2661\" data-end=\"2735\"\u003e\u003cstrong data-start=\"2661\" data-end=\"2673\"\u003eTexture:\u003c\/strong\u003e Firm, crisp, dense with layered, crumbly and soft varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2736\" data-end=\"2801\"\u003e\n\u003cp data-start=\"2738\" data-end=\"2801\"\u003e\u003cstrong data-start=\"2738\" data-end=\"2756\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – satisfying snap with varied textures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2802\" data-end=\"2955\"\u003e\n\u003cp data-start=\"2804\" data-end=\"2955\"\u003e\u003cstrong data-start=\"2804\" data-end=\"2822\"\u003eTaste Profile:\u003c\/strong\u003e Smoky charcoal, baked red earth, mineral dust, roasted sweetness, cement-like undertones, petrichor hints, soft, mellow earthiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2956\" data-end=\"3092\"\u003e\n\u003cp data-start=\"2958\" data-end=\"3092\"\u003e\u003cstrong data-start=\"2958\" data-end=\"2974\"\u003eIngredients:\u003c\/strong\u003e Natural Indian clays including Black Nakumatt, Red Nakumatt, Dryfruit, White Khadi, Clay Pot Dust, and slate blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3093\" data-end=\"3125\"\u003e\n\u003cp data-start=\"3095\" data-end=\"3125\"\u003e\u003cstrong data-start=\"3095\" data-end=\"3117\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3126\" data-end=\"3152\"\u003e\n\u003cp data-start=\"3128\" data-end=\"3152\"\u003e\u003cstrong data-start=\"3128\" data-end=\"3140\"\u003eVendors:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3153\" data-end=\"3378\"\u003e\n\u003cp data-start=\"3155\" data-end=\"3378\"\u003e\u003cstrong data-start=\"3155\" data-end=\"3184\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Featuring heart-shaped and layered clays inspired by Indian geophagic traditions, from roasted black and iron-rich reds to soft, creamy whites, mineral-rich slates, and Dryfruit-infused forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3379\" data-end=\"3425\"\u003e\n\u003cp data-start=\"3381\" data-end=\"3425\"\u003e\u003cstrong data-start=\"3381\" data-end=\"3393\"\u003eStorage:\u003c\/strong\u003e Comes in a reusable kraft box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"200g","offer_id":53384741192007,"sku":"0705150071","price":11.0,"currency_code":"GBP","in_stock":false},{"title":"500g","offer_id":53384741224775,"sku":"0705150072","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_01cb6782-ecf6-4d2e-9b17-d51c55504fed.png?v=1772736435"},{"product_id":"red-nakumatt-balls-rose-clay-edible-clay-treats-for-pica-geophagia","title":"Red Nakumatt Balls (Rose Clay) - Iron-rich Indian clay treats","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"39\" data-end=\"65\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"43\" data-end=\"63\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"66\" data-end=\"487\"\u003eRed Nakumatt Balls with Crumbs bring a layered, textural experience to your stash, combining a firm outer shell with a soft, dust-filled centre. Crafted from finely milled Red Nakumatt clay, each ball delivers that signature snap before breaking down into a crumbly, melt-in-the-mouth interior. The contrast between crisp exterior and soft core keeps each bite dynamic, offering both structure and crumble in one piece.\u003c\/p\u003e\n\u003cp data-start=\"489\" data-end=\"692\"\u003eThis is a clay designed for those who appreciate depth—both in texture and flavour. The added crumb interior enhances the overall mouthfeel, creating a more complex, dust-forward experience that lingers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"694\" data-end=\"720\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"698\" data-end=\"718\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"721\" data-end=\"911\"\u003eA firm, snappy outer layer gives way to a soft, crumbly core. The interior dust melts gradually, leaving behind a lightly gritty, chewable finish. A satisfying balance of crunch and crumble.\u003c\/p\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"913\" data-end=\"936\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"917\" data-end=\"934\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"937\" data-end=\"1133\"\u003eExpect bold, earthy notes with a strong geophagic profile. Think wet soil, petrichor, and rich red mineral tones, finished with a subtle metallic depth. Deep, grounding, and unmistakably Nakumatt.\u003c\/p\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1135\" data-end=\"1160\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1139\" data-end=\"1158\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1161\" data-end=\"1409\"\u003eEach ball offers a two-stage experience—crack through the crisp shell, then enjoy the soft collapse of the crumb-filled centre. The evolving texture makes it ideal for slow, mindful enjoyment, especially for those who enjoy complex, dust-led clays.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1hx1w1i\" data-start=\"1411\" data-end=\"1433\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1415\" data-end=\"1431\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1434\" data-end=\"1651\"\u003e\n\u003cli data-section-id=\"1dhufo6\" data-start=\"1434\" data-end=\"1487\"\u003e\n\u003cp data-start=\"1436\" data-end=\"1487\"\u003eDual-texture: crunchy shell with crumbly interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"guea51\" data-start=\"1488\" data-end=\"1523\"\u003e\n\u003cp data-start=\"1490\" data-end=\"1523\"\u003eStrong, earthy red clay flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1op30dm\" data-start=\"1524\" data-end=\"1568\"\u003e\n\u003cp data-start=\"1526\" data-end=\"1568\"\u003eDust-forward with a soft, melting finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"n2lrgg\" data-start=\"1569\" data-end=\"1601\"\u003e\n\u003cp data-start=\"1571\" data-end=\"1601\"\u003eBalanced grit for added chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bfcw0i\" data-start=\"1602\" data-end=\"1651\"\u003e\n\u003cp data-start=\"1604\" data-end=\"1651\"\u003eIdeal for Nakumatt lovers and texture seekers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"3mrb67\" data-start=\"1653\" data-end=\"1678\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1657\" data-end=\"1676\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1679\" data-end=\"2416\"\u003e\n\u003cli data-section-id=\"1il36gr\" data-start=\"1679\" data-end=\"1730\"\u003e\n\u003cp data-start=\"1681\" data-end=\"1730\"\u003e\u003cstrong data-start=\"1681\" data-end=\"1690\"\u003eSize:\u003c\/strong\u003e Varies, approximately 3–5 cm per ball\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1731\" data-end=\"1751\"\u003e\n\u003cp data-start=\"1733\" data-end=\"1751\"\u003e\u003cstrong data-start=\"1733\" data-end=\"1744\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"la9fdb\" data-start=\"1752\" data-end=\"1778\"\u003e\n\u003cp data-start=\"1754\" data-end=\"1778\"\u003e\u003cstrong data-start=\"1754\" data-end=\"1764\"\u003eShape:\u003c\/strong\u003e Round balls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"e788a7\" data-start=\"1779\" data-end=\"1821\"\u003e\n\u003cp data-start=\"1781\" data-end=\"1821\"\u003e\u003cstrong data-start=\"1781\" data-end=\"1792\"\u003eColour:\u003c\/strong\u003e Natural red, pinkish taupe\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11qiouw\" data-start=\"1822\" data-end=\"1874\"\u003e\n\u003cp data-start=\"1824\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1824\" data-end=\"1836\"\u003eTexture:\u003c\/strong\u003e Crunchy exterior, soft crumbly core\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1r2dd10\" data-start=\"1875\" data-end=\"1932\"\u003e\n\u003cp data-start=\"1877\" data-end=\"1932\"\u003e\u003cstrong data-start=\"1877\" data-end=\"1895\"\u003eCrunch factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"134e6mv\" data-start=\"1933\" data-end=\"2012\"\u003e\n\u003cp data-start=\"1935\" data-end=\"2012\"\u003e\u003cstrong data-start=\"1935\" data-end=\"1953\"\u003eTaste profile:\u003c\/strong\u003e Earthy red clay, topsoil, petrichor, metallic undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1h8vj8r\" data-start=\"2013\" data-end=\"2100\"\u003e\n\u003cp data-start=\"2015\" data-end=\"2100\"\u003e\u003cstrong data-start=\"2015\" data-end=\"2031\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt clay powder and crumbs with a pinch of red khadi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2101\" data-end=\"2133\"\u003e\n\u003cp data-start=\"2103\" data-end=\"2133\"\u003e\u003cstrong data-start=\"2103\" data-end=\"2125\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5okp9e\" data-start=\"2134\" data-end=\"2151\"\u003e\n\u003cp data-start=\"2136\" data-end=\"2151\"\u003e\u003cstrong data-start=\"2136\" data-end=\"2147\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14z4j5x\" data-start=\"2152\" data-end=\"2416\"\u003e\n\u003cp data-start=\"2154\" data-end=\"2416\"\u003e\u003cstrong data-start=\"2154\" data-end=\"2183\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, Red Nakumatt clay is known for its clean, bold earthiness and signature snap. This variation enhances the classic profile with a crumb-filled centre, adding dimension to both texture and aroma.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2418\" data-end=\"2438\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2422\" data-end=\"2436\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2439\" data-end=\"2784\"\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53388303237447,"sku":"0405090158","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_591a15e5-ace8-47a3-9715-3bec7e258295.png?v=1774138615"},{"product_id":"nakumatt-balls-hari","title":"Nakumatt Balls (Hari) - Indian clay treats","description":"\u003ch2 data-section-id=\"1d9ltv1\" data-start=\"0\" data-end=\"19\"\u003eProduct overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"503\"\u003eNakumatt clay balls by Hari are crafted from finely milled Nakumatt clay powder and carefully hand-rolled into dense, satisfying spheres. Designed for those who enjoy a firm, decisive crunch, these clay balls deliver a bold earthy profile with the unmistakable cement-like depth that Nakumatt lovers seek. Each bite offers a clean snap followed by a grounded mineral tone and a dry, earthy finish that lingers pleasantly, making every crunch feel deliberate, strong and full-bodied.\u003c\/p\u003e\n\u003ch2 data-section-id=\"5axcxp\" data-start=\"505\" data-end=\"524\"\u003eTexture \u0026amp; crunch\u003c\/h2\u003e\n\u003cp data-start=\"526\" data-end=\"829\"\u003eThese clay balls are compact and firm throughout, created from tightly packed Nakumatt powder. The exterior holds its shape well and produces a sharp snap when bitten. Once broken, the interior crumbles into a dry, gritty powder that delivers a strong, satisfying crunch experience from start to finish.\u003c\/p\u003e\n\u003ch2 data-section-id=\"g4c8hw\" data-start=\"831\" data-end=\"847\"\u003eTaste \u0026amp; aroma\u003c\/h2\u003e\n\u003cp data-start=\"849\" data-end=\"1107\"\u003eThe flavour profile is deeply earthy and mineral-forward. Expect a classic Nakumatt taste with cement-like notes, subtle mineral bitterness and a dry, grounding earth finish. The aroma carries faint dusty earth tones that enhance the overall clay experience.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1y4yaq4\" data-start=\"1109\" data-end=\"1127\"\u003eClay experience\u003c\/h2\u003e\n\u003cp data-start=\"1129\" data-end=\"1370\"\u003ePerfect for those who enjoy dense clay textures and strong earthy profiles. The rounded shape makes them easy to handle, while the solid structure provides a firm bite and a slow, satisfying breakdown that true clay crunch lovers appreciate.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1372\" data-end=\"1387\"\u003eKey features\u003c\/h2\u003e\n\u003cul data-start=\"1389\" data-end=\"1635\"\u003e\n\u003cli data-section-id=\"bbbnk0\" data-start=\"1389\" data-end=\"1441\"\u003e\n\u003cp data-start=\"1391\" data-end=\"1441\"\u003eHand-rolled clay balls made from Nakumatt powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"t6vvy7\" data-start=\"1442\" data-end=\"1486\"\u003e\n\u003cp data-start=\"1444\" data-end=\"1486\"\u003eDense, compact structure for a firm bite\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h4pdvz\" data-start=\"1487\" data-end=\"1536\"\u003e\n\u003cp data-start=\"1489\" data-end=\"1536\"\u003eStrong earthy and cement-like flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1jkth25\" data-start=\"1537\" data-end=\"1583\"\u003e\n\u003cp data-start=\"1539\" data-end=\"1583\"\u003eVery crunchy texture with gritty breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9ccgdg\" data-start=\"1584\" data-end=\"1635\"\u003e\n\u003cp data-start=\"1586\" data-end=\"1635\"\u003eNatural clay spheres with traditional preparation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1637\" data-end=\"1655\"\u003eProduct details\u003c\/h2\u003e\n\u003cul data-start=\"1657\" data-end=\"2488\"\u003e\n\u003cli data-section-id=\"iju4m\" data-start=\"1657\" data-end=\"1740\"\u003e\n\u003cp data-start=\"1659\" data-end=\"1740\"\u003e\u003cstrong data-start=\"1659\" data-end=\"1668\"\u003eSize:\u003c\/strong\u003e Approximately 2–3 cm per ball (may vary slightly due to hand-rolling)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvhpzt\" data-start=\"1741\" data-end=\"1816\"\u003e\n\u003cp data-start=\"1743\" data-end=\"1816\"\u003e\u003cstrong data-start=\"1743\" data-end=\"1754\"\u003eWeight:\u003c\/strong\u003e Available in multiple weight options (selected at checkout)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cwgvou\" data-start=\"1817\" data-end=\"1845\"\u003e\n\u003cp data-start=\"1819\" data-end=\"1845\"\u003e\u003cstrong data-start=\"1819\" data-end=\"1829\"\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1yj3nsn\" data-start=\"1846\" data-end=\"1897\"\u003e\n\u003cp data-start=\"1848\" data-end=\"1897\"\u003e\u003cstrong data-start=\"1848\" data-end=\"1859\"\u003eColour:\u003c\/strong\u003e Natural earthy beige to light brown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"rmiieu\" data-start=\"1898\" data-end=\"1972\"\u003e\n\u003cp data-start=\"1900\" data-end=\"1972\"\u003e\u003cstrong data-start=\"1900\" data-end=\"1912\"\u003eTexture:\u003c\/strong\u003e Dense, compact and firm with a dry powder-packed interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jexmhb\" data-start=\"1973\" data-end=\"2051\"\u003e\n\u003cp data-start=\"1975\" data-end=\"2051\"\u003e\u003cstrong data-start=\"1975\" data-end=\"1993\"\u003eCrunch factor:\u003c\/strong\u003e Very crunchy – sharp snap with a solid gritty breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1sx0nfg\" data-start=\"2052\" data-end=\"2159\"\u003e\n\u003cp data-start=\"2054\" data-end=\"2159\"\u003e\u003cstrong data-start=\"2054\" data-end=\"2072\"\u003eTaste profile:\u003c\/strong\u003e Deep earthy base with a distinct cement-like flavour, mineral-rich with a dry finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xyujsa\" data-start=\"2160\" data-end=\"2234\"\u003e\n\u003cp data-start=\"2162\" data-end=\"2234\"\u003e\u003cstrong data-start=\"2162\" data-end=\"2178\"\u003eIngredients:\u003c\/strong\u003e 100% natural Nakumatt clay powder (formed into balls)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2235\" data-end=\"2267\"\u003e\n\u003cp data-start=\"2237\" data-end=\"2267\"\u003e\u003cstrong data-start=\"2237\" data-end=\"2259\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3sfb2c\" data-start=\"2268\" data-end=\"2288\"\u003e\n\u003cp data-start=\"2270\" data-end=\"2288\"\u003e\u003cstrong data-start=\"2270\" data-end=\"2281\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xh0k4a\" data-start=\"2289\" data-end=\"2488\"\u003e\n\u003cp data-start=\"2291\" data-end=\"2488\"\u003e\u003cstrong data-start=\"2291\" data-end=\"2320\"\u003eTraditional clay origins:\u003c\/strong\u003e Nakumatt clay is traditionally enjoyed across parts of India where powdered clays are shaped, sun-dried and consumed for their earthy flavour and mineral-rich texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (60g)","offer_id":53388342755655,"sku":"0405060271","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"2 (120g)","offer_id":53492120453447,"sku":"04050602712","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/PXL_20260310_012205650.MACRO_FOCUS.jpg?v=1773166596"},{"product_id":"first-snow-american-white-edible-kaoln-clay","title":"First Snow - Hand-foraged American kaolin clay","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"65\" data-end=\"79\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"81\" data-end=\"1013\"\u003eFirst Snow is a natural American white clay known for its crisp layered crunch and clean mineral-rich earthy profile. These irregular white clay chunks deliver a satisfying sensory experience with notes of fresh plaster, dry earth, pale minerals, and subtle bitter undertones, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a dry crisp bite that softens into a smooth slushy melt with a distinctive non-sticky kaolin-like finish appreciated within geophagia and texture-focused communities. Traditionally connected to naturally occurring white clay deposits found across Montana, this clay is valued for its grounding texture, evolving crunch-to-melt transformation, and clean mineral intensity. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1015\" data-end=\"1030\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1032\" data-end=\"1747\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1044\"\u003eTexture:\u003c\/strong\u003e Crisp dry crunch with powdery crumble and smooth slushy melt\u003cbr data-start=\"1105\" data-end=\"1108\"\u003e\u003cstrong data-start=\"1108\" data-end=\"1118\"\u003eTaste:\u003c\/strong\u003e Fresh plaster earthiness with pale minerals and gentle bitter undertones\u003cbr data-start=\"1191\" data-end=\"1194\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1212\"\u003eCrunch factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"1228\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1242\"\u003eOrigin:\u003c\/strong\u003e 🇺🇸 United States, Montana\u003cbr data-start=\"1270\" data-end=\"1273\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1286\"\u003eBest for:\u003c\/strong\u003e White clay lovers, ASMR crunch enthusiasts, collectors, texture explorers\u003cbr data-start=\"1360\" data-end=\"1363\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1383\"\u003eClay experience:\u003c\/strong\u003e A layered white clay journey that moves from crisp mineral snaps into soft slushy creaminess without stickiness or grit.\u003cbr data-start=\"1504\" data-end=\"1507\"\u003e\u003cstrong data-start=\"1507\" data-end=\"1522\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1533\" data-end=\"1536\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1558\" data-is-only-node=\"\"\u003eHydration texture:\u003c\/strong\u003e Becomes softer and creamier with a cool muddy slush-like finish while retaining mineral depth\u003cbr data-start=\"1652\" data-end=\"1655\"\u003e\u003cstrong data-start=\"1655\" data-end=\"1671\"\u003eAroma notes:\u003c\/strong\u003e Dry earth, plaster dust, pale minerals, rain-washed clay, subtle bitterness\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1749\" data-end=\"1767\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1769\" data-end=\"2460\"\u003e\u003cstrong data-start=\"1769\" data-end=\"1780\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"1785\" data-end=\"1788\"\u003e\u003cstrong data-start=\"1788\" data-end=\"1798\"\u003eShape:\u003c\/strong\u003e Naturally broken irregular chunks\u003cbr data-start=\"1832\" data-end=\"1835\"\u003e\u003cstrong data-start=\"1835\" data-end=\"1846\"\u003eColour:\u003c\/strong\u003e Bright white with natural tonal variation\u003cbr data-start=\"1888\" data-end=\"1891\"\u003e\u003cstrong data-start=\"1891\" data-end=\"1907\"\u003eIngredients:\u003c\/strong\u003e 100% Natural White Earth Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e\u003cstrong data-start=\"1994\" data-end=\"2005\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"2019\" data-end=\"2022\"\u003e\u003cstrong data-start=\"2022\" data-end=\"2051\"\u003eTraditional clay origins:\u003c\/strong\u003e White clays found across Montana are traditionally associated with kaolinite-rich and white-firing mineral deposits formed through hydrothermal alteration and natural sedimentary processes. These pale mineral clays are valued for their purity, low iron content, clean earthy character, and smooth texture, contributing to their distinctive crisp-to-creamy sensory profile.\u003cbr data-start=\"2424\" data-end=\"2427\"\u003e\u003cstrong data-start=\"2427\" data-end=\"2443\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2462\" data-end=\"2475\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2477\" data-end=\"2860\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53427734249799,"sku":"0307120254","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Montana_First_Snow.png?v=1772401993"},{"product_id":"mexican-mini-bricks-mexican-terracotta-barro-clay-treats-for-pica-geophagia-coming-soon","title":"Mexican Mini Bricks - Mexican terracotta (Barro) clay treats for Pica\/ Geophagia","description":"\u003ch2 data-section-id=\"53drpp\" data-start=\"0\" data-end=\"21\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"22\" data-end=\"513\"\u003eSolid, bold, and beautifully earthy — Mexican Bricks capture the rugged essence of traditional ladrillo de barro in edible form. Handcrafted from authentic Mexican terracotta clay and fired to perfection, each piece delivers that unmistakable scorched-earth aroma paired with a distinct metallic tang. The bite begins firm with a medium-hard crunch, quickly revealing a gritty, grainy, true-to-brick texture that breaks down into fine granules before melting into a smooth, powdery finish.\u003c\/p\u003e\n\u003cp data-start=\"515\" data-end=\"760\"\u003eExpect deep, grounding flavours reminiscent of dry dirt, sunbaked soil, and a faint cement-like sharpness — a profile that feels raw, mineral-rich, and unmistakably barro. This is a clay experience rooted in authenticity, texture, and tradition.\u003c\/p\u003e\n\u003chr data-start=\"762\" data-end=\"765\"\u003e\n\u003ch2 data-section-id=\"y0ga8t\" data-start=\"767\" data-end=\"788\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"789\" data-end=\"1049\"\u003eMexican Bricks offer a satisfyingly firm, medium-hard crunch with a distinctly gritty and grainy structure — very true to real brick. The texture fractures into coarse granules, delivering a tactile, earthy breakdown that transitions into a fine, powdery melt.\u003c\/p\u003e\n\u003chr data-start=\"1051\" data-end=\"1054\"\u003e\n\u003ch2 data-section-id=\"1i2bm5g\" data-start=\"1056\" data-end=\"1074\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1075\" data-end=\"1295\"\u003eA bold and grounding flavour profile led by metallic barro tones and scorched earth richness. Notes of dry dirt and sunbaked soil dominate, finished with a subtle cement-like sharpness that lingers lightly on the palate.\u003c\/p\u003e\n\u003chr data-start=\"1297\" data-end=\"1300\"\u003e\n\u003ch2 data-section-id=\"5hv25o\" data-start=\"1302\" data-end=\"1322\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1323\" data-end=\"1597\"\u003eThis is a raw, elemental clay — ideal for those who enjoy structured crunch followed by a granular breakdown. The natural brick-like texture makes it especially satisfying for slow, mindful tasting or sensory exploration, with each bite offering both resistance and release.\u003c\/p\u003e\n\u003chr data-start=\"1599\" data-end=\"1602\"\u003e\n\u003ch2 data-section-id=\"14at72t\" data-start=\"1604\" data-end=\"1621\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1622\" data-end=\"1838\"\u003e\n\u003cli data-section-id=\"f1jksq\" data-start=\"1622\" data-end=\"1659\"\u003eAuthentic Mexican terracotta clay\u003c\/li\u003e\n\u003cli data-section-id=\"vv9lqn\" data-start=\"1660\" data-end=\"1698\"\u003eGritty, grainy, brick-like texture\u003c\/li\u003e\n\u003cli data-section-id=\"1i5hq6j\" data-start=\"1699\" data-end=\"1744\"\u003eMedium-hard crunch with powdery breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"w2nfh4\" data-start=\"1745\" data-end=\"1795\"\u003eMetallic, earthy, and sunbaked flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"1jo6mcz\" data-start=\"1796\" data-end=\"1838\"\u003eHandcrafted and traditionally inspired\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1840\" data-end=\"1843\"\u003e\n\u003ch2 data-section-id=\"1fh7sy4\" data-start=\"1845\" data-end=\"1865\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1866\" data-end=\"2957\"\u003e\n\u003cli data-section-id=\"1m4rar6\" data-start=\"1866\" data-end=\"1906\"\u003e\n\u003cstrong data-start=\"1868\" data-end=\"1877\"\u003eSize:\u003c\/strong\u003e 3–5 cm brick-shaped pieces\u003c\/li\u003e\n\u003cli data-section-id=\"1jybih8\" data-start=\"1907\" data-end=\"1955\"\u003e\n\u003cstrong data-start=\"1909\" data-end=\"1920\"\u003eWeight:\u003c\/strong\u003e Approx. 60 g (includes 2 pieces)\u003c\/li\u003e\n\u003cli data-section-id=\"1wigodq\" data-start=\"1956\" data-end=\"2021\"\u003e\n\u003cstrong data-start=\"1958\" data-end=\"1968\"\u003eShape:\u003c\/strong\u003e Rectangular brick pieces with natural rustic edges\u003c\/li\u003e\n\u003cli data-section-id=\"1fzaw2b\" data-start=\"2022\" data-end=\"2086\"\u003e\n\u003cstrong data-start=\"2024\" data-end=\"2035\"\u003eColour:\u003c\/strong\u003e Warm orange terracotta with natural firing tones\u003c\/li\u003e\n\u003cli data-section-id=\"1x871mg\" data-start=\"2087\" data-end=\"2176\"\u003e\n\u003cstrong data-start=\"2089\" data-end=\"2101\"\u003eTexture:\u003c\/strong\u003e Medium-hard, gritty, grainy, brick-like; breaks into granules and powder\u003c\/li\u003e\n\u003cli data-section-id=\"1ik8032\" data-start=\"2177\" data-end=\"2251\"\u003e\n\u003cstrong data-start=\"2179\" data-end=\"2197\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – hard, firm, earthy crunch with gritty breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"1y8bo30\" data-start=\"2252\" data-end=\"2351\"\u003e\n\u003cstrong data-start=\"2254\" data-end=\"2272\"\u003eTaste Profile:\u003c\/strong\u003e Metallic barro tones, scorched earth, dry dirt, light cement-like aftertaste\u003c\/li\u003e\n\u003cli data-section-id=\"1mrklim\" data-start=\"2352\" data-end=\"2419\"\u003e\n\u003cstrong data-start=\"2354\" data-end=\"2370\"\u003eIngredients:\u003c\/strong\u003e 100% natural Mexican terracotta (barro)\u003c\/li\u003e\n\u003cli data-section-id=\"5zlyql\" data-start=\"2420\" data-end=\"2458\"\u003e\n\u003cstrong data-start=\"2422\" data-end=\"2444\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico 🇲🇽\u003c\/li\u003e\n\u003cli data-section-id=\"1q59o9m\" data-start=\"2459\" data-end=\"2490\"\u003e\n\u003cstrong data-start=\"2461\" data-end=\"2472\"\u003eVendor:\u003c\/strong\u003e Tierra Cravings\u003c\/li\u003e\n\u003cli data-section-id=\"96xeg3\" data-start=\"2491\" data-end=\"2957\"\u003e\n\u003cstrong data-start=\"2493\" data-end=\"2522\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2522\" data-end=\"2525\"\u003eHandcrafted from barro rojo clay used in traditional Mexican pottery and brickwork. Across pre-Columbian South America, edible clays such as chaco (Quechua) and pasa (Aymara) were valued for their mineral richness and grounding properties. These smectite-rich clays were often incorporated into food rituals and clay-based preparations, reflecting a deep cultural connection to the earth as both sustenance and sensory experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2959\" data-end=\"2962\"\u003e\n\u003ch2 data-section-id=\"9rcx7q\" data-start=\"2964\" data-end=\"2979\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2980\" data-end=\"3325\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53561409339719,"sku":"0204130104","price":4.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_86361bbd-1716-4516-9ef1-102d16bf81a7.png?v=1774710133"},{"product_id":"all-greys-whole-treats-bundle-edible-clay-treats-for-pica-geophagia","title":"\"All Greys\" Whole Indian Treats Sampler","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"130\" data-end=\"148\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"149\" data-end=\"716\"\u003e\u003cstrong data-start=\"149\" data-end=\"161\"\u003eTexture:\u003c\/strong\u003e Mixed density with firm pucks, structured bricks, and crumbly rounds\u003cbr data-start=\"230\" data-end=\"233\"\u003e\u003cstrong data-start=\"233\" data-end=\"251\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"267\" data-end=\"270\"\u003e\u003cstrong data-start=\"270\" data-end=\"280\"\u003eTaste:\u003c\/strong\u003e Cement-like, mineral-rich, earthy with smoky and dusty notes\u003cbr data-start=\"341\" data-end=\"344\"\u003e\u003cstrong data-start=\"344\" data-end=\"356\"\u003eSensory:\u003c\/strong\u003e Full-spectrum grey clay experience with varied bite and breakdown\u003cbr data-start=\"422\" data-end=\"425\"\u003e\u003cstrong data-start=\"425\" data-end=\"436\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Regional blends\u003cbr data-start=\"464\" data-end=\"467\"\u003e\u003cstrong data-start=\"467\" data-end=\"476\"\u003eUses:\u003c\/strong\u003e Ideal for sampling, comparison, and texture exploration\u003cbr data-start=\"532\" data-end=\"535\"\u003e\u003cstrong data-start=\"535\" data-end=\"555\"\u003eClay Experience:\u003c\/strong\u003e A bold, grounding introduction to Indian grey clays. Suitable for both curious beginners and experienced clay enthusiasts looking to compare textures and forms.\u003c\/p\u003e\n\u003chr data-start=\"718\" data-end=\"721\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"723\" data-end=\"745\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"746\" data-end=\"1160\"\u003eAll Greys – Whole Indian Treats Sampler is a carefully curated bundle designed to showcase the depth and character of traditional Indian grey clays. Bringing together a selection from the current batch — including Grey Pucks, Silver Pucks, Grey Bricks, Terra Luna (exclusive to Earthy Crunch UK), and Crystal Balls — this sampler offers a well-rounded, hands-on exploration of one of the most iconic clay profiles.\u003c\/p\u003e\n\u003cp data-start=\"1162\" data-end=\"1528\"\u003eRooted in long-standing geophagic traditions, Indian grey clays are known for their dense mineral composition and unmistakable earthy tones. This bundle highlights how form and structure influence the overall experience, allowing you to explore subtle differences across shapes, textures, and finishes — all tied together by that signature grey, cement-like profile.\u003c\/p\u003e\n\u003chr data-start=\"1530\" data-end=\"1533\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1535\" data-end=\"1557\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1558\" data-end=\"1790\"\u003eThis sampler delivers a dynamic, multi-textural experience. Expect firm, compact pucks that offer a solid snap, structured bricks with a dense, weighty bite, and rounded pieces that shift between crisp fracture and softer crumble.\u003c\/p\u003e\n\u003cp data-start=\"1792\" data-end=\"2052\"\u003eThe crunch varies across the bundle — from sharp, clean breaks to more gradual, chalky disintegration. Some pieces hold their structure longer, while others break down into a fine, dry crumble, creating a layered and satisfying progression from bite to finish.\u003c\/p\u003e\n\u003chr data-start=\"2054\" data-end=\"2057\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"2059\" data-end=\"2078\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2079\" data-end=\"2290\"\u003eBold and deeply earthy throughout, with a strong mineral backbone that defines the entire experience. The dominant profile leans heavily into cement-like notes — dry, grounding, and rich in natural clay depth.\u003c\/p\u003e\n\u003cp data-start=\"2292\" data-end=\"2583\"\u003eUndertones of chalk, dust, and subtle smokiness emerge as you work through different pieces. Some may carry faint petrol or basement-like nuances, adding complexity and variation. The aroma is equally earthy — dry, mineral-forward, and slightly raw, enhancing the overall sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"2585\" data-end=\"2588\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2590\" data-end=\"2615\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2616\" data-end=\"3046\"\u003e\u003cstrong data-start=\"2616\" data-end=\"2627\"\u003eWeight:\u003c\/strong\u003e Varies (bundle selection)\u003cbr data-start=\"2653\" data-end=\"2656\"\u003e\u003cstrong data-start=\"2656\" data-end=\"2666\"\u003eShape:\u003c\/strong\u003e Mixed (pucks, bricks, balls)\u003cbr data-start=\"2695\" data-end=\"2698\"\u003e\u003cstrong data-start=\"2698\" data-end=\"2709\"\u003eColour:\u003c\/strong\u003e Shades of grey, silver-grey, and ash tones\u003cbr data-start=\"2752\" data-end=\"2755\"\u003e\u003cstrong data-start=\"2755\" data-end=\"2771\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2834\" data-end=\"2837\"\u003e\u003cstrong data-start=\"2837\" data-end=\"2848\"\u003eVendor:\u003c\/strong\u003e Various\u003cbr data-start=\"2856\" data-end=\"2859\"\u003e\u003cstrong data-start=\"2859\" data-end=\"2888\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Indian grey clays, including Nakumatt-style and regional blends, traditionally appreciated for their dense mineral profiles and grounding sensory qualities\u003c\/p\u003e\n\u003chr data-start=\"3048\" data-end=\"3051\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"3053\" data-end=\"3069\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"3070\" data-end=\"3453\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"175g","offer_id":53570644246855,"sku":"0806170030","price":10.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3396c13d-54bc-4459-bf2d-89d65b3b559d.png?v=1778029594"},{"product_id":"red-nak-pink-nak-flowers-edible-clay-treats-for-pica-geophagia","title":"Red Nak Pink Nak Flowers - Clay treats","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"447\" data-start=\"21\"\u003eRed Nak \/ Pink Nak Flowers offer a beautifully balanced clay experience, blending the bold intensity of Red Nakumatt with the softer, melt-in-the-mouth qualities of Pink Nakumatt. Hand-shaped into delicate floral forms, these pieces bring both visual charm and textural contrast to your stash. Each flower delivers an initial crisp bite, followed by a gentle breakdown into a smooth, powdery finish that lingers on the palate.\u003c\/p\u003e\n\u003cp data-end=\"620\" data-start=\"449\"\u003eThis blend is ideal for those who enjoy a more nuanced clay profile—where firm crunch meets soft collapse, and deep earthiness is softened by creamy, dust-like undertones.\u003c\/p\u003e\n\u003chr data-end=\"625\" data-start=\"622\"\u003e\n\u003ch2 data-end=\"646\" data-start=\"627\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"962\" data-start=\"648\"\u003eA medium-to-firm crunch on the first bite, thanks to the Red Nakumatt base, quickly gives way to a lighter, softer breakdown from the Pink Nakumatt. The result is a balanced texture—crisp without being too hard, and powdery without being overly dry. The finish is smooth, slightly dusty, and pleasantly non-sticky.\u003c\/p\u003e\n\u003chr data-end=\"967\" data-start=\"964\"\u003e\n\u003ch2 data-end=\"985\" data-start=\"969\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1338\" data-start=\"987\"\u003eA layered flavour profile combining the iron-rich depth of Red Nakumatt with the smoky, mineral softness of Pink Nakumatt. Expect notes of wet soil, petrichor, and cement-like earthiness, rounded off with subtle basement tones and a lightly roasted edge. The aroma is grounding and earthy, with a gentle smokiness that enhances the overall experience.\u003c\/p\u003e\n\u003chr data-end=\"1343\" data-start=\"1340\"\u003e\n\u003ch2 data-end=\"1363\" data-start=\"1345\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1656\" data-start=\"1365\"\u003eThese flower-shaped pieces deliver a well-rounded, evolving experience—starting with a satisfying snap, then melting into a creamy, dust-forward finish. The duality of the blend makes them perfect for slow enjoyment, especially for those who appreciate both crunch and softness in one piece.\u003c\/p\u003e\n\u003chr data-end=\"1661\" data-start=\"1658\"\u003e\n\u003ch2 data-end=\"1678\" data-start=\"1663\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1908\" data-start=\"1680\"\u003e\n\u003cli data-end=\"1729\" data-start=\"1680\" data-section-id=\"11d808w\"\u003eBlend of Red Nakumatt and Pink Nakumatt clays\u003c\/li\u003e\n\u003cli data-end=\"1778\" data-start=\"1730\" data-section-id=\"v9f60q\"\u003eMedium crunch with a soft, powdery breakdown\u003c\/li\u003e\n\u003cli data-end=\"1830\" data-start=\"1779\" data-section-id=\"w0hnz4\"\u003eEarthy, smoky, and mineral-rich flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1860\" data-start=\"1831\" data-section-id=\"mhafbc\"\u003eSmooth, non-sticky finish\u003c\/li\u003e\n\u003cli data-end=\"1908\" data-start=\"1861\" data-section-id=\"ckhtpz\"\u003eUnique flower shape for added visual appeal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1913\" data-start=\"1910\"\u003e\n\u003ch2 data-end=\"1933\" data-start=\"1915\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2757\" data-start=\"1935\"\u003e\n\u003cli data-end=\"1987\" data-start=\"1935\" data-section-id=\"1eeaczm\"\u003e\n\u003cstrong data-end=\"1946\" data-start=\"1937\"\u003eSize:\u003c\/strong\u003e Varies, approximately 3–5 cm per piece\u003c\/li\u003e\n\u003cli data-end=\"2008\" data-start=\"1988\" data-section-id=\"fvs0h0\"\u003e\n\u003cstrong data-end=\"2001\" data-start=\"1990\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/li\u003e\n\u003cli data-end=\"2037\" data-start=\"2009\" data-section-id=\"18fgftq\"\u003e\n\u003cstrong data-end=\"2021\" data-start=\"2011\"\u003eShape:\u003c\/strong\u003e Flower-shaped\u003c\/li\u003e\n\u003cli data-end=\"2079\" data-start=\"2038\" data-section-id=\"1dx29ht\"\u003e\n\u003cstrong data-end=\"2051\" data-start=\"2040\"\u003eColour:\u003c\/strong\u003e Soft red to pinkish tones\u003c\/li\u003e\n\u003cli data-end=\"2135\" data-start=\"2080\" data-section-id=\"1kdtwkc\"\u003e\n\u003cstrong data-end=\"2094\" data-start=\"2082\"\u003eTexture:\u003c\/strong\u003e Crisp bite with a soft, powdery finish\u003c\/li\u003e\n\u003cli data-end=\"2202\" data-start=\"2136\" data-section-id=\"y9x4zc\"\u003e\n\u003cstrong data-end=\"2156\" data-start=\"2138\"\u003eCrunch factor:\u003c\/strong\u003e 3 – balanced crunch with gentle breakdown\u003c\/li\u003e\n\u003cli data-end=\"2289\" data-start=\"2203\" data-section-id=\"1xlewyd\"\u003e\n\u003cstrong data-end=\"2223\" data-start=\"2205\"\u003eTaste profile:\u003c\/strong\u003e Earthy, petrichor, wet cement, iron-rich soil, smoky undertones\u003c\/li\u003e\n\u003cli data-end=\"2357\" data-start=\"2290\" data-section-id=\"18n2siq\"\u003e\n\u003cstrong data-end=\"2308\" data-start=\"2292\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt and Pink Nakumatt clay blend\u003c\/li\u003e\n\u003cli data-end=\"2390\" data-start=\"2358\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"2382\" data-start=\"2360\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2422\" data-start=\"2391\" data-section-id=\"65qf41\"\u003e\n\u003cstrong data-end=\"2404\" data-start=\"2393\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2757\" data-start=\"2423\" data-section-id=\"175yixq\"\u003e\n\u003cstrong data-end=\"2454\" data-start=\"2425\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, both Red and Pink Nakumatt clays are prized for their distinct sensory profiles—Red for its bold, iron-rich crunch, and Pink for its soft, creamy, dust-like melt. This blend brings together the best of both, offering a more balanced and versatile clay experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2762\" data-start=\"2759\"\u003e\n\u003ch2 data-end=\"2777\" data-start=\"2764\" data-section-id=\"by138m\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3124\" data-start=\"2779\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53571783622983,"sku":"0405090160","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_7bcb8e69-eee0-413e-8ef7-580256e0eec6.png?v=1774815083"},{"product_id":"ying-yang-cookies-red-nakumatt-black-candy-double-layer-edible-indian-clay-treats-for-pica-geophagia","title":"Ying Yang Cookies (Red Nakumatt\/ Black Candy Double Layer) - Edible Indian Clay treats for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"53drpp\" data-start=\"195\" data-end=\"216\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"217\" data-end=\"724\"\u003eYing Yang Cookies are a visually striking and flavourful treat, crafted from layers of bold Black Candy and vibrant Red Nakumatt clays. Each ball delivers a satisfying contrast of textures: a medium-hard outer crunch that gives way to a softer, cementy interior. The flavour journey is rich and earthy, blending smoky, deep notes with warm, mineral-rich undertones for a layered, indulgent clay experience. Perfect for those who enjoy a balance of taste, texture, and visual intrigue in their edible clay.\u003c\/p\u003e\n\u003ch2 data-section-id=\"y0ga8t\" data-start=\"726\" data-end=\"747\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"748\" data-end=\"834\"\u003eMedium-hard exterior with a softer, layered interior; smooth with slight crumbliness\u003c\/p\u003e\n\u003ch2 data-section-id=\"1i2bm5g\" data-start=\"836\" data-end=\"854\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"855\" data-end=\"1271\"\u003e\u003cstrong data-start=\"855\" data-end=\"872\"\u003eRed Nakumatt:\u003c\/strong\u003e deeply earthy, metallic, and warm iron-rich, often compared to fresh petrichor, wet concrete, or dusty topsoil. Intensely crunchy and non-gummy, with a subtle roasted, smoky undertone.\u003cbr data-start=\"1057\" data-end=\"1060\"\u003e\u003cstrong data-start=\"1060\" data-end=\"1076\"\u003eBlack Candy:\u003c\/strong\u003e bold, earthy, and smoky, reminiscent of wet asphalt or petrichor, with charcoal, coal dust, and faint mineral or cement-like notes. Starts hard and sharp, turning smooth or creamy when chewed.\u003c\/p\u003e\n\u003ch2 data-section-id=\"5hv25o\" data-start=\"1273\" data-end=\"1293\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1294\" data-end=\"1530\"\u003eBite into a dual-layered ball that surprises with contrasting textures and a depth of earthy flavours. The Red Nakumatt layer brings a mineral-heavy, iron-rich crunch, while the Black Candy layer offers smoky, charcoal-like intensity.\u003c\/p\u003e\n\u003ch2 data-section-id=\"14at72t\" data-start=\"1532\" data-end=\"1549\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1550\" data-end=\"1824\"\u003e\n\u003cli data-section-id=\"1rd54gg\" data-start=\"1550\" data-end=\"1611\"\u003eDual-toned layering of Red Nakumatt and Black Candy clays\u003c\/li\u003e\n\u003cli data-section-id=\"1elzkv9\" data-start=\"1612\" data-end=\"1662\"\u003eBalanced medium-hard crunch with a softer core\u003c\/li\u003e\n\u003cli data-section-id=\"o56ebp\" data-start=\"1663\" data-end=\"1703\"\u003eSmoky, earthy, and visually striking\u003c\/li\u003e\n\u003cli data-section-id=\"o83i5n\" data-start=\"1704\" data-end=\"1761\"\u003eRed Nakumatt: crunchy, mineral-rich, slightly roasted\u003c\/li\u003e\n\u003cli data-section-id=\"wd5g0a\" data-start=\"1762\" data-end=\"1824\"\u003eBlack Candy: bold, smoky, and dense with earthy undertones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1fh7sy4\" data-start=\"1826\" data-end=\"1846\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1847\" data-end=\"2592\"\u003e\n\u003cli data-section-id=\"ktidz2\" data-start=\"1847\" data-end=\"1900\"\u003e\n\u003cstrong data-start=\"1849\" data-end=\"1858\"\u003eSize:\u003c\/strong\u003e Individual balls, approx. 2–2.5 cm wide\u003c\/li\u003e\n\u003cli data-section-id=\"19iqxuw\" data-start=\"1901\" data-end=\"1927\"\u003e\n\u003cstrong data-start=\"1903\" data-end=\"1914\"\u003eWeight:\u003c\/strong\u003e Up to 95 g\u003c\/li\u003e\n\u003cli data-section-id=\"x0ek48\" data-start=\"1928\" data-end=\"1954\"\u003e\n\u003cstrong data-start=\"1930\" data-end=\"1940\"\u003eShape:\u003c\/strong\u003e Ball-shaped\u003c\/li\u003e\n\u003cli data-section-id=\"1vd8izo\" data-start=\"1955\" data-end=\"1994\"\u003e\n\u003cstrong data-start=\"1957\" data-end=\"1968\"\u003eColour:\u003c\/strong\u003e Dual-tone black and red\u003c\/li\u003e\n\u003cli data-section-id=\"usjbfj\" data-start=\"1995\" data-end=\"2067\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2009\"\u003eTexture:\u003c\/strong\u003e Smooth exterior with layered, slightly crumbly interior\u003c\/li\u003e\n\u003cli data-section-id=\"gbca8g\" data-start=\"2068\" data-end=\"2139\"\u003e\n\u003cstrong data-start=\"2070\" data-end=\"2088\"\u003eCrunch Factor:\u003c\/strong\u003e Medium-hard outside, softening to cementy centre\u003c\/li\u003e\n\u003cli data-section-id=\"o78ci2\" data-start=\"2140\" data-end=\"2287\"\u003e\n\u003cstrong data-start=\"2142\" data-end=\"2160\"\u003eTaste Profile:\u003c\/strong\u003e Red Nakumatt – earthy, metallic, petrichor, iron-rich, roasted; Black Candy – smoky, charcoal-like, cementy, mineral, earthy\u003c\/li\u003e\n\u003cli data-section-id=\"1c9h4ts\" data-start=\"2288\" data-end=\"2344\"\u003e\n\u003cstrong data-start=\"2290\" data-end=\"2306\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay, Black Candy clay\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2345\" data-end=\"2377\"\u003e\n\u003cstrong data-start=\"2347\" data-end=\"2369\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"3sfb2c\" data-start=\"2378\" data-end=\"2398\"\u003e\n\u003cstrong data-start=\"2380\" data-end=\"2391\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/li\u003e\n\u003cli data-section-id=\"mhtq5e\" data-start=\"2399\" data-end=\"2463\"\u003e\n\u003cstrong data-start=\"2401\" data-end=\"2430\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditional Indian clay blends\u003c\/li\u003e\n\u003cli data-section-id=\"a1rpei\" data-start=\"2464\" data-end=\"2592\"\u003e\n\u003cstrong data-start=\"2466\" data-end=\"2483\"\u003eRoast Levels:\u003c\/strong\u003e Red Nakumatt – partially roasted for crisp texture; Black Candy – robust, slightly roasted for smoky depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"9rcx7q\" data-start=\"2594\" data-end=\"2609\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2610\" data-end=\"2957\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53572972118343,"sku":"0405060285","price":5.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_bf1536ba-79e1-4584-a970-5b61a5f597cb.png?v=1774815615"},{"product_id":"nakumatt-cracker-balls-hari-indian-clay-treats","title":"Nakumatt Cracker Balls (Hari) - Indian clay treats","description":"\u003ch3 data-end=\"22\" data-start=\"0\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"460\" data-start=\"24\"\u003eNakumatt Cracker Balls by Hari take the classic Nakumatt experience and turn up the crunch. Made from finely milled Nakumatt powder and blended with tiny embedded crumbs, these hand-rolled spheres are designed for those who enjoy texture that speaks back. Each ball delivers a bold, earthy intensity with that signature cement-like depth, elevated by a layered crunch that feels lively and full-bodied from the first bite to the last.\u003c\/p\u003e\n\u003ch3 data-end=\"484\" data-start=\"462\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"881\" data-start=\"486\"\u003eThese cracker balls are densely packed yet textured throughout, thanks to the inclusion of fine Nakumatt crumbs within the base. The outer shell offers a firm, decisive snap, while the interior breaks into a dynamic mix of crisp fragments and chewable grit. This creates a multi-layered crunch — sharp at first, then gradually softening into a gritty, satisfying crumble with subtle chewiness.\u003c\/p\u003e\n\u003ch3 data-end=\"902\" data-start=\"883\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1262\" data-start=\"904\"\u003eExpect a rich, earthy flavour profile with classic Nakumatt depth. Notes of dry cement and mineral richness lead the way, balanced by a distinctive rainy, petrichor-like undertone that lingers gently on the palate. The aroma carries dusty, fresh-earth notes that enhance the overall sensory experience, making each bite feel grounded and deeply satisfying.\u003c\/p\u003e\n\u003ch3 data-end=\"1285\" data-start=\"1264\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"1646\" data-start=\"1287\"\u003eIdeal for those who enjoy bold textures with added complexity. The crumb-filled structure creates a more interactive crunch compared to standard clay balls, offering variation in every bite. These are perfect for slow, mindful enjoyment — where the contrast between firm shell, gritty interior and subtle chew makes the experience feel layered and engaging.\u003c\/p\u003e\n\u003ch3 data-end=\"1666\" data-start=\"1648\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"1976\" data-start=\"1668\"\u003e\n\u003cli data-end=\"1726\" data-start=\"1668\" data-section-id=\"14ki17h\"\u003eHand-rolled clay balls made from mixed Nakumatt powder\u003c\/li\u003e\n\u003cli data-end=\"1787\" data-start=\"1727\" data-section-id=\"jcuouo\"\u003eInfused with fine crumbs for enhanced crunch and texture\u003c\/li\u003e\n\u003cli data-end=\"1858\" data-start=\"1788\" data-section-id=\"ndkgkp\"\u003eVery crunchy with a combination of snap, crumble and chewable grit\u003c\/li\u003e\n\u003cli data-end=\"1915\" data-start=\"1859\" data-section-id=\"em64xx\"\u003eRich earthy flavour with cement and rainy undertones\u003c\/li\u003e\n\u003cli data-end=\"1976\" data-start=\"1916\" data-section-id=\"1u928h8\"\u003eNatural clay spheres with a textured, multi-layered bite\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1999\" data-start=\"1978\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"2808\" data-start=\"2001\"\u003e\n\u003cli data-end=\"2080\" data-start=\"2001\" data-section-id=\"gq0286\"\u003e\n\u003cstrong\u003eSize\u003c\/strong\u003e: Approximately 2–3 cm per ball (may vary slightly due to hand-rolling)\u003c\/li\u003e\n\u003cli data-end=\"2152\" data-start=\"2081\" data-section-id=\"fo0kt5\"\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Available in multiple weight options (selected at checkout)\u003c\/li\u003e\n\u003cli data-end=\"2177\" data-start=\"2153\" data-section-id=\"ho2g32\"\u003e\n\u003cstrong\u003eShape\u003c\/strong\u003e: Rounded balls\u003c\/li\u003e\n\u003cli data-end=\"2217\" data-start=\"2178\" data-section-id=\"npe6ti\"\u003e\n\u003cstrong\u003eColour\u003c\/strong\u003e: Earthy beige to light brown\u003c\/li\u003e\n\u003cli data-end=\"2293\" data-start=\"2218\" data-section-id=\"5vd95z\"\u003e\n\u003cstrong\u003eTexture\u003c\/strong\u003e: Dense exterior with crumb-filled interior and gritty breakdown\u003c\/li\u003e\n\u003cli data-end=\"2379\" data-start=\"2294\" data-section-id=\"w5devk\"\u003e\n\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3 Very crunchy – sharp snap followed by crumbly, slightly chewy grit\u003c\/li\u003e\n\u003cli data-end=\"2466\" data-start=\"2380\" data-section-id=\"vccfkz\"\u003e\n\u003cstrong\u003eTaste\u003c\/strong\u003e profile: Earthy and mineral-rich with cement notes and a subtle rainy finish\u003c\/li\u003e\n\u003cli data-end=\"2531\" data-start=\"2467\" data-section-id=\"m98zto\"\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Mixed Nakumatt clay powder with embedded crumbs\u003c\/li\u003e\n\u003cli data-end=\"2560\" data-start=\"2532\" data-section-id=\"1v69fak\"\u003e\n\u003cstrong\u003eCountry\u003c\/strong\u003e of origin: India\u003c\/li\u003e\n\u003cli data-end=\"2577\" data-start=\"2561\" data-section-id=\"11a1ohw\"\u003e\n\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/li\u003e\n\u003cli data-end=\"2808\" data-start=\"2578\" data-section-id=\"u3mk5f\"\u003e\n\u003cstrong\u003eTraditional clay origins\u003c\/strong\u003e: Nakumatt clay is traditionally enjoyed across parts of India, where powdered clays are shaped and dried into various forms, often enhanced with texture variations for a more dynamic crunch experience.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (110g)","offer_id":53697764983111,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true},{"title":"2 (220g)","offer_id":53697765015879,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_8733e83f-76f0-4fe7-b2ea-e6aaa9ef93cc.png?v=1776094147"},{"product_id":"yellow-ural-clay-kazakh-ural-clay","title":"Yellow Ural Clay - Nutty Mineral-Rich Kazakh Clay","description":"\u003ch2 data-section-id=\"14at72t\" data-start=\"0\" data-end=\"17\"\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"19\" data-end=\"167\"\u003e\n\u003cstrong data-start=\"19\" data-end=\"31\"\u003eTexture:\u003c\/strong\u003e Dense, monolithic, non-plastic structure with a firm bite, sharp clean snap, and layered flaky breakdown after boiling and re-drying.\u003c\/li\u003e\n\u003cli data-start=\"169\" data-end=\"205\"\u003e\n\u003cstrong data-start=\"169\" data-end=\"187\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003c\/li\u003e\n\u003cli data-start=\"207\" data-end=\"334\"\u003e\n\u003cstrong data-start=\"207\" data-end=\"217\"\u003eTaste:\u003c\/strong\u003e Deeply earthy and mineral-rich with a dusty-after-rain base, soft creamy undertones, and a clean grounding finish.\u003c\/li\u003e\n\u003cli data-start=\"336\" data-end=\"502\"\u003e\n\u003cstrong data-start=\"336\" data-end=\"348\"\u003eSensory:\u003c\/strong\u003e A reactive clay that audibly cracks in boiling water, shifting into thin mineral-like flakes before becoming more fractured and textured once re-dried.\u003c\/li\u003e\n\u003cli data-start=\"504\" data-end=\"546\"\u003e\n\u003cstrong data-start=\"504\" data-end=\"515\"\u003eOrigin:\u003c\/strong\u003e Kazakhstan 🇰🇿, Ural region\u003c\/li\u003e\n\u003cli data-start=\"548\" data-end=\"674\"\u003e\n\u003cstrong data-start=\"548\" data-end=\"557\"\u003eUses:\u003c\/strong\u003e Suited to those who enjoy bold, high-impact textures with evolving preparation stages and strong mineral profiles.\u003c\/li\u003e\n\u003cli data-start=\"676\" data-end=\"836\"\u003e\n\u003cstrong data-start=\"676\" data-end=\"696\"\u003eClay Experience:\u003c\/strong\u003e Best for experienced users who prefer dense, transforming clays with a strong sensory arc; bold, grounding, and highly textural throughout.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"53drpp\" data-start=\"1230\" data-end=\"1251\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"1253\" data-end=\"1611\"\u003eYellow Ural Clay is a naturally occurring mineral clay sourced from the Ural region of Kazakhstan, known for its dense formation and subtle tonal variations ranging from pale yellow to soft blue. Supplied in irregular, unprocessed pieces, it reflects a raw and authentic geological character that highlights its natural origins and traditional clay deposits.\u003c\/p\u003e\n\u003cp data-start=\"1613\" data-end=\"1892\"\u003eWhat sets this clay apart is its responsiveness to heat and drying — it does not remain static in form or texture, instead shifting noticeably through preparation. This creates a layered sensory experience that develops over time rather than delivering a single, uniform profile.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y0ga8t\" data-start=\"1899\" data-end=\"1920\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1922\" data-end=\"2147\"\u003eIn its dry state, Yellow Ural Clay is firm, compact, and monolithic, producing a sharp, clean snap when bitten into. The structure is non-plastic and tightly bound, giving a controlled crumble rather than a powdery breakdown.\u003c\/p\u003e\n\u003cp data-start=\"2149\" data-end=\"2456\"\u003eWhen exposed to boiling water, the clay audibly cracks and fractures into thin, irregular flakes, almost like mineral chips forming under pressure. Once dried again, the texture becomes more fractured and multi-layered, enhancing the tactile complexity and giving a slightly more brittle, structured crunch.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1i2bm5g\" data-start=\"2463\" data-end=\"2481\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2483\" data-end=\"2722\"\u003eThe flavour profile is strongly mineral-led, with a deep earthy base and a distinctive dusty-after-rain character. Subtle creamy, milky undertones emerge in the background, softening the intensity and adding balance to the overall profile.\u003c\/p\u003e\n\u003cp data-start=\"2724\" data-end=\"2972\"\u003eAroma remains clean and grounded, with faint stone-like and dry soil notes that become more pronounced as the clay is chewed. The flavour develops gradually, starting firm and mineral-heavy before settling into a smoother, more muted earthy finish.\u003c\/p\u003e\n\u003ch2 data-section-id=\"9w1huj\" data-start=\"2979\" data-end=\"3003\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3005\" data-end=\"3452\"\u003e\u003cstrong data-start=\"3005\" data-end=\"3016\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"3021\" data-end=\"3024\"\u003e\u003cstrong data-start=\"3024\" data-end=\"3034\"\u003eShape:\u003c\/strong\u003e Irregular chunks\u003cbr data-start=\"3051\" data-end=\"3054\"\u003e\u003cstrong data-start=\"3054\" data-end=\"3065\"\u003eColour:\u003c\/strong\u003e Pale yellow to soft blue variations\u003cbr data-start=\"3101\" data-end=\"3104\"\u003e\u003cstrong data-start=\"3104\" data-end=\"3120\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay or Chalk (No preservatives, additives, or colourings)\u003cbr data-start=\"3192\" data-end=\"3195\"\u003e\u003cstrong data-start=\"3195\" data-end=\"3206\"\u003eVendor:\u003c\/strong\u003e Ural Clay Market\u003cbr data-start=\"3223\" data-end=\"3226\"\u003e\u003cstrong data-start=\"3226\" data-end=\"3255\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Ural clay deposits have historically been associated with natural geophagic earth use across Central Asian and Eurasian regions, valued for their mineral density and distinctive texture profiles\u003c\/p\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53720326111559,"sku":"0309210239","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53720326144327,"sku":"0309210240","price":18.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6f23d8c5-524e-4218-9130-6332457e65c5.png?v=1776385214"},{"product_id":"clays-all-arounds-black-candy-balls-caa","title":"Clays All Around's Black Candy Balls - Deep Smoky Indian clay treats","description":"\u003ch2 data-start=\"85\" data-end=\"99\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"101\" data-end=\"830\"\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Medium-hard roasted shell with a crisp snap, breaking into a soft, chalky and slightly gritty interior with natural handmade variation\u003cbr data-start=\"244\" data-end=\"247\"\u003e\u003cstrong\u003eCrunch Factor\u003c\/strong\u003e: 4 – Hard\/Medium\u003cbr data-start=\"277\" data-end=\"280\"\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Deep smoky mineral flavour with earthy cement-like undertones and petrichor notes\u003cbr data-start=\"368\" data-end=\"371\"\u003e\u003cstrong\u003eSensory\u003c\/strong\u003e: Layered bite experience shifting from sharp crunch to crumbly melt with a warm roasted aroma\u003cbr data-start=\"472\" data-end=\"475\"\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: India 🇮🇳, South Asia\u003cbr data-start=\"505\" data-end=\"508\"\u003e\u003cstrong\u003eUses\u003c\/strong\u003e: Ideal for texture-led sensory exploration, earthy flavour appreciation, and slow mindful crunch experiences\u003cbr data-start=\"621\" data-end=\"624\"\u003e\u003cstrong\u003eClay Experience:\u003c\/strong\u003e Best suited for experienced clay enthusiasts who enjoy bold, roasted mineral profiles and layered crunch-to-crumble textures. Grounding, intense, and richly earthy with a traditional feel\u003c\/p\u003e\n\u003ch2 data-start=\"832\" data-end=\"850\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"852\" data-end=\"1277\"\u003eBlack Candy Balls are compact, handcrafted edible clay spheres made using a traditional South Asian clay blend including Dryfruit, Blackhall, and Magmitti. Each piece is carefully roasted to deepen its natural mineral character and develop a smoky, aromatic finish that enhances both flavour and texture. Their dark charcoal tones and rustic surface variation reflect their artisanal preparation and natural material origins.\u003c\/p\u003e\n\u003cp data-start=\"1279\" data-end=\"1632\"\u003eRooted in South Asian geophagy traditions, these clay spheres reflect long-standing cultural practices where mineral-rich earth materials have been shaped, processed, and enjoyed for their sensory properties. The roasting process intensifies their earthy profile, creating a bold and distinctive experience for those drawn to deep, mineral-led textures.\u003c\/p\u003e\n\u003ch3 data-start=\"1634\" data-end=\"1652\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1654\" data-end=\"2046\"\u003eBlack Candy Balls deliver a firm, roasted exterior that breaks with a clean, satisfying snap. The outer layer fractures into small shards before giving way to a soft, chalky interior with a light natural grit. The texture is layered and evolving, moving from crisp resistance to a crumbly, earthy melt. Each piece varies slightly due to its handmade nature, adding to the tactile exploration.\u003c\/p\u003e\n\u003ch3 data-start=\"2048\" data-end=\"2063\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2065\" data-end=\"2421\"\u003eThe flavour profile is bold and grounding, led by smoky charcoal notes and deep mineral earthiness. Hints of cement-like dryness and petrichor emerge as the clay is broken down, evoking the scent of rain on warm, dusty ground. The roasting process adds a subtle aromatic depth, enhancing the natural clay character without overpowering its raw earthy base.\u003c\/p\u003e\n\u003ch3 data-start=\"2423\" data-end=\"2444\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2446\" data-end=\"2871\"\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies per piece (handmade batch variation)\u003cbr data-start=\"2497\" data-end=\"2500\"\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Compact spherical balls\u003cbr data-start=\"2530\" data-end=\"2533\"\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural surface variation\u003cbr data-start=\"2599\" data-end=\"2602\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Clay or Chalk (No preservatives, additives, or colourings)\u003cbr data-start=\"2686\" data-end=\"2689\"\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Clays All Around\u003cbr data-start=\"2701\" data-end=\"2704\"\u003e\u003cstrong\u003eTraditional Clay Origins\u003c\/strong\u003e: Inspired by South Asian geophagy traditions where roasted and mineral-rich clays are shaped into compact forms for sensory and cultural use\u003c\/p\u003e\n\u003ch4 data-start=\"2873\" data-end=\"2885\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"2887\" data-end=\"3098\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3100\" data-end=\"3314\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3316\" data-end=\"3541\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3543\" data-end=\"3605\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"2x Balls - Up to 75g","offer_id":53723680375111,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"3x Balls - Upt to 110g","offer_id":53988527538503,"sku":null,"price":6.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_1584e71f-a6fd-49b4-99b3-3b72eea00d4d.png?v=1767575274"},{"product_id":"lavis-black-candy-balls-deep-smoky-indian-clay-treats-coming-soon-june-2026","title":"Lavi's Black Candy Balls - Deep Smoky Indian clay treats","description":"\u003ch2 data-start=\"85\" data-end=\"99\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"101\" data-end=\"830\"\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Medium-hard roasted shell with a crisp snap, breaking into a soft, chalky and slightly gritty interior with natural handmade variation\u003cbr data-start=\"244\" data-end=\"247\"\u003e\u003cstrong\u003eCrunch Factor\u003c\/strong\u003e: 4 – Hard\/Medium\u003cbr data-start=\"277\" data-end=\"280\"\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Deep smoky mineral flavour with earthy cement-like undertones and petrichor notes\u003cbr data-start=\"368\" data-end=\"371\"\u003e\u003cstrong\u003eSensory\u003c\/strong\u003e: Layered bite experience shifting from sharp crunch to crumbly melt with a warm roasted aroma\u003cbr data-start=\"472\" data-end=\"475\"\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: India 🇮🇳, South Asia\u003cbr data-start=\"505\" data-end=\"508\"\u003e\u003cstrong\u003eUses\u003c\/strong\u003e: Ideal for texture-led sensory exploration, earthy flavour appreciation, and slow mindful crunch experiences\u003cbr data-start=\"621\" data-end=\"624\"\u003e\u003cstrong\u003eClay Experience:\u003c\/strong\u003e Best suited for experienced clay enthusiasts who enjoy bold, roasted mineral profiles and layered crunch-to-crumble textures. Grounding, intense, and richly earthy with a traditional feel\u003c\/p\u003e\n\u003ch2 data-start=\"832\" data-end=\"850\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"852\" data-end=\"1277\"\u003eBlack Candy Balls are compact, handcrafted edible clay spheres made using a traditional South Asian clay blend including Dryfruit, Blackhall, and Magmitti. Each piece is carefully roasted to deepen its natural mineral character and develop a smoky, aromatic finish that enhances both flavour and texture. Their dark charcoal tones and rustic surface variation reflect their artisanal preparation and natural material origins.\u003c\/p\u003e\n\u003cp data-start=\"1279\" data-end=\"1632\"\u003eRooted in South Asian geophagy traditions, these clay spheres reflect long-standing cultural practices where mineral-rich earth materials have been shaped, processed, and enjoyed for their sensory properties. The roasting process intensifies their earthy profile, creating a bold and distinctive experience for those drawn to deep, mineral-led textures.\u003c\/p\u003e\n\u003ch3 data-start=\"1634\" data-end=\"1652\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1654\" data-end=\"2046\"\u003eBlack Candy Balls deliver a firm, roasted exterior that breaks with a clean, satisfying snap. The outer layer fractures into small shards before giving way to a soft, chalky interior with a light natural grit. The texture is layered and evolving, moving from crisp resistance to a crumbly, earthy melt. Each piece varies slightly due to its handmade nature, adding to the tactile exploration.\u003c\/p\u003e\n\u003ch3 data-start=\"2048\" data-end=\"2063\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2065\" data-end=\"2421\"\u003eThe flavour profile is bold and grounding, led by smoky charcoal notes and deep mineral earthiness. Hints of cement-like dryness and petrichor emerge as the clay is broken down, evoking the scent of rain on warm, dusty ground. The roasting process adds a subtle aromatic depth, enhancing the natural clay character without overpowering its raw earthy base.\u003c\/p\u003e\n\u003ch3 data-start=\"2423\" data-end=\"2444\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2446\" data-end=\"2871\"\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies per piece (handmade batch variation)\u003cbr data-start=\"2497\" data-end=\"2500\"\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Compact spherical balls\u003cbr data-start=\"2530\" data-end=\"2533\"\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural surface variation\u003cbr data-start=\"2599\" data-end=\"2602\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Clay or Chalk (No preservatives, additives, or colourings)\u003cbr data-start=\"2686\" data-end=\"2689\"\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Lavi\u003cbr data-start=\"2701\" data-end=\"2704\"\u003e\u003cstrong\u003eTraditional Clay Origins\u003c\/strong\u003e: Inspired by South Asian geophagy traditions where roasted and mineral-rich clays are shaped into compact forms for sensory and cultural use\u003c\/p\u003e\n\u003ch4 data-start=\"2873\" data-end=\"2885\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"2887\" data-end=\"3098\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3100\" data-end=\"3314\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3316\" data-end=\"3541\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3543\" data-end=\"3605\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"x2 Balls - Up to 75g","offer_id":53723797094727,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"x2.5-3 Balls - Up to 100g","offer_id":53989976736071,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3e080643-84a2-4a4d-9c68-a9ebb7afdc80.png?v=1767575274"},{"product_id":"juhu-nakumatt-mineral-rich-indian-clay","title":"Juhu Nakumatt – Smoky Indian Roasted Clay","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"107\" data-end=\"125\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"127\" data-end=\"607\"\u003e\u003cstrong data-start=\"127\" data-end=\"139\"\u003eTexture:\u003c\/strong\u003e Firm, shard-like crunch with a creamy inner crumble\u003cbr data-start=\"191\" data-end=\"194\"\u003e\u003cstrong data-start=\"194\" data-end=\"212\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"228\" data-end=\"231\"\u003e\u003cstrong data-start=\"231\" data-end=\"241\"\u003eTaste:\u003c\/strong\u003e Deep earthy, smoky with mineral-rich intensity\u003cbr data-start=\"288\" data-end=\"291\"\u003e\u003cstrong data-start=\"291\" data-end=\"303\"\u003eSensory:\u003c\/strong\u003e Cement-like bite with a rich crunch-to-cream transition\u003cbr data-start=\"359\" data-end=\"362\"\u003e\u003cstrong data-start=\"362\" data-end=\"373\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"396\" data-end=\"399\"\u003e\u003cstrong data-start=\"399\" data-end=\"408\"\u003eUses:\u003c\/strong\u003e Ideal for those who enjoy bold, smoky clays with a strong crunch\u003cbr data-start=\"473\" data-end=\"476\"\u003e\u003cstrong data-start=\"476\" data-end=\"496\"\u003eClay Experience:\u003c\/strong\u003e A heavy-hitting, full-bodied clay best suited for experienced users or those craving intense earthy profiles\u003c\/p\u003e\n\u003chr data-start=\"609\" data-end=\"612\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"614\" data-end=\"636\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"638\" data-end=\"874\"\u003eJuhu Nakumatt is one of our hottest-selling clays—and for good reason. Sourced from India and prepared using traditional roasting methods, this naturally pink clay stands out for its depth, intensity, and unmistakable sensory character.\u003c\/p\u003e\n\u003cp data-start=\"876\" data-end=\"1217\"\u003eRecognised within pica and geophagy communities, Nakumatt clays are known for their strong, grounding profiles. The Juhu variation brings a distinctive balance: bold and smoky on the surface, yet surprisingly creamy as it breaks down. Its pinkish tones hint at its mineral richness, while the roasting process enhances both aroma and crunch.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1368\"\u003eThis is not a subtle clay—it’s expressive, weighty, and deeply rooted in traditional preparation techniques that prioritise both texture and flavour.\u003c\/p\u003e\n\u003chr data-start=\"1370\" data-end=\"1373\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1375\" data-end=\"1397\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1399\" data-end=\"1568\"\u003eJuhu Nakumatt delivers a firm, confident crunch right from the first bite. The structure is dense and compact, snapping into small shards that feel sharp and satisfying.\u003c\/p\u003e\n\u003cp data-start=\"1570\" data-end=\"1816\"\u003eAs the pieces break down, the texture evolves into a finer, creamier crumble, softening the intensity without losing its presence. The contrast between the initial shard-like break and the smooth inner melt creates a layered, engaging experience.\u003c\/p\u003e\n\u003cp data-start=\"1818\" data-end=\"1946\"\u003eDespite its strength, it avoids excessive dryness or gumminess—remaining clean, controlled, and consistently crunchy throughout.\u003c\/p\u003e\n\u003chr data-start=\"1948\" data-end=\"1951\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1953\" data-end=\"1972\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1974\" data-end=\"2170\"\u003eFlavour-wise, Juhu Nakumatt is bold and unmistakably earthy. It carries a deep, smoky richness layered with mineral notes often described as metallic or “cement-like”—a hallmark of Nakumatt clays.\u003c\/p\u003e\n\u003cp data-start=\"2172\" data-end=\"2426\"\u003eThe aroma is equally pronounced: roasted, earthy, and slightly smoky, with a grounding warmth that builds as you engage with it. As the clay softens, the flavour rounds out into a creamier, fuller-bodied profile, leaving a lingering, mineral-rich finish.\u003c\/p\u003e\n\u003chr data-start=\"2428\" data-end=\"2431\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2433\" data-end=\"2458\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2460\" data-end=\"2931\"\u003e\u003cstrong data-start=\"2460\" data-end=\"2471\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"2484\" data-end=\"2487\"\u003e\u003cstrong data-start=\"2487\" data-end=\"2497\"\u003eShape:\u003c\/strong\u003e Irregular chunks and shards\u003cbr data-start=\"2525\" data-end=\"2528\"\u003e\u003cstrong data-start=\"2528\" data-end=\"2539\"\u003eColour:\u003c\/strong\u003e Naturally pink with variations from light to deeper roasted tones\u003cbr data-start=\"2605\" data-end=\"2608\"\u003e\u003cstrong data-start=\"2608\" data-end=\"2624\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2687\" data-end=\"2690\"\u003e\u003cstrong data-start=\"2690\" data-end=\"2701\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2711\" data-end=\"2714\"\u003e\u003cstrong data-start=\"2714\" data-end=\"2743\"\u003eTraditional Clay Origins:\u003c\/strong\u003e In India, roasted clays like Nakumatt are prepared using traditional methods that enhance their flavour, aroma, and texture, forming part of long-standing sensory and cultural practices\u003c\/p\u003e\n\u003chr data-start=\"2933\" data-end=\"2936\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2938\" data-end=\"2954\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2956\" data-end=\"3167\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3169\" data-end=\"3383\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3385\" data-end=\"3610\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3612\" data-end=\"3674\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-20g)","offer_id":53735986430279,"sku":"03052400044","price":0.29,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53805872415047,"sku":"03052400041","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53735986397511,"sku":"03052400042","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53807599911239,"sku":"03052400043","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_c45f3ca1-d68d-421c-a87a-5d150acdb703.png?v=1778023636"}],"url":"https:\/\/earthycrunch.co.uk\/collections\/crunch-factor-4.oembed?page=2","provider":"Earthy Crunch UK","version":"1.0","type":"link"}