{"title":"DARK + SMOKY","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRoasted clays, blacks \u0026amp; mineral-rich textures\u003c\/p\u003e","products":[{"product_id":"black-candy-balls-edible-clay-hari","title":"Hari's Black Candy Balls - Deep Smoky edible Indian clay treats","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A smoky roasted snap that crumbles into charcoal-rich earth and lingering petrichor\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cmeta charset=\"utf-8\"\u003eHari's Black Candy Balls are a natural Indian clay known for their layered roasted crunch and deeply smoky earthy profile. These handcrafted clay spheres deliver a satisfying sensory experience with notes of charcoal minerals, roasted earth, damp cement, petrichor, and smoky clay. The texture offers a smoky, crumbly finish with a distinctive roasted earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's roasted clay traditions, where mineral-rich clays are smoked and prepared to intensify their natural flavour, aroma, and crunch.\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp roasted shell with a chalky crumbly centre\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Smoky minerals, roasted earth, cement notes, and petrichor\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch\u003c\/strong\u003e \u003cstrong\u003efactor\u003c\/strong\u003e: 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India, South Asia\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest\u003c\/strong\u003e \u003cstrong\u003efor\u003c\/strong\u003e: ASMR, experienced clay enthusiasts, and roasted clay lovers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience:\u003c\/strong\u003e A layered crunch-to-crumble clay with bold smoky depth and rich mineral character\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eSoftens into a smooth earthy paste while retaining its smoky aroma\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma notes: Smoky clay, roasted earth, petrichor, charcoal minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Approximately 100g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Spheres\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Smoky Clay Blend of smoked Nakumatt, Magmitti and Dryfruit. (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eInspired by traditional Indian geophagy practices where mineral-rich clays are roasted to enhance texture, aroma, and flavour. Roasted clay varieties remain highly prized for their distinctive smoky profiles and satisfying crunch.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Mini (Up to 100g each)","offer_id":54071363699015,"sku":"0405060001","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Regular (Up to 180g)","offer_id":53048826691911,"sku":"0405060002","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3e080643-84a2-4a4d-9c68-a9ebb7afdc80.png?v=1767575274"},{"product_id":"dryfruit-clay-natural-edible-clay","title":"Dryfruit Clay - Bestselling Smoky Indian Roasted edible clay","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\"\u003cmeta charset=\"utf-8\"\u003eA bold roasted snap with the unmistakable smoky finish Dryfruit lovers crave\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDryfruit Clay is a natural Indian roasted clay known for its firm crunchy texture and bold smoky mineral flavour profile. These naturally formed clay chunks deliver a satisfying sensory experience with notes of roasted earth, charcoal, warm minerals, subtle natural sweetness, and deep smoky clay. Each piece begins with a crisp, robust bite before quickly breaking down into a clean, powdery crumble with a lingering roasted finish. The texture offers a dry, satisfying crunch with no gritty residue, making it one of India's most recognisable roasted clay varieties. Traditionally associated with India's long-standing practice of roasting natural clays to intensify their flavour, aroma, and crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm roasted crunch with a fast, powdery crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted smoky clay, charcoal, warm minerals, earthy sweetness and deep mineral notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, crunch enthusiasts, ASMR, and experienced clay collectors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e An intensely aromatic roasted clay that delivers a crisp smoky snap before melting into a smooth, earthy mineral crumble full of traditional character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy paste while maintaining its rich roasted mineral profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, charcoal, smoky minerals, warm clay, subtle sweet earth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Available in 100 g or 250 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural irregular chunks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural deep black with subtle mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Roasted Dryfruit Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dryfruit clay has long been appreciated throughout parts of India, where naturally occurring dark clays are traditionally roasted to enhance their crispness, smoky aroma, and complex mineral character. This age-old preparation method creates the distinctive charcoal-like finish and satisfying crunch that have made Dryfruit Clay one of the most sought-after traditional roasted earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-tested\/Lab-tested (as stated by Vendor)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54294368551239,"sku":null,"price":0.79,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53697480229191,"sku":"03050201122","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52638802411847,"sku":"03050201121","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52638802444615,"sku":"0305020113","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_022cd7d1-4d2a-42b2-88f7-ddbc1f0627b2.png?v=1761675081"},{"product_id":"half-roasted-nakumatt-roasted-indian-edible-clay","title":"Half Roasted Nakumatt - Best Selling semi-roasted Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHalf Roasted Nakumatt is a natural Indian clay known for its powerful crunch and intensely earthy mineral profile. Made from premium Nakumatt clay and partially roasted using traditional preparation methods, these dense chunks deliver a bold sensory experience with notes of burnt clay, wet cement, petrichor, and cave-like mineral earthiness. The roasting process creates crisp outer edges while preserving the dense character of the interior, producing a distinctive contrast between roasted intensity and natural clay depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePopular among lovers of strong crunchy clays, ASMR textures, and mineral-rich sensory materials, Half Roasted Nakumatt offers a satisfying hard crunch followed by a dense earthy breakdown. Traditionally associated with Indian geophagy practices, this clay is valued for its robust texture, atmospheric flavour profile, and deeply grounding character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense roasted chunks with crisp edges and a heavy mineral crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Burnt clay, wet cement, petrichor, mineral earthiness, cave-like undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, ASMR enthusiasts, experienced clay enthusiasts\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold roasted clay with intense crunch, deep mineral flavour, and a satisfying balance between crispness and density.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, rain-soaked stone, burnt clay, damp earth, mineral cave notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and natural broken segments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Grey with darker roasted patches and natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Half Roasted Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt clay has long been valued within Indian clay traditions for its dense mineral structure and rich earthy flavour. Partial roasting enhances the aroma and texture while preserving some of the clay's natural depth, creating a unique sensory profile that combines roasted intensity with the character of raw earth.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54500561682759,"sku":null,"price":0.79,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53697475215687,"sku":"03050201182","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52677829034311,"sku":"0305020118","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677829001543,"sku":"0305020119","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bf0ec7-5dff-4ae4-9fe3-02789d2fdc88.png?v=1758675893"},{"product_id":"mix-hex-clay-treat-grey-black","title":"Mix Hex Clay Treat – Grey\/Black - Clay treats for Pica\/Geophagia","description":"\u003cp\u003eMix Hex – Grey\/Black is a layered and textured clay treat designed for those who crave bold mineral tones and complex earthy aromas. Each piece is a distinctive 3D hexagon, crafted in moody shades of grey and black, with two contrasting halves: one made from fine Crystal or Red Nakumatt dust and the other from Dryfruit clay. This dual-layered design creates a striking contrast in both appearance and flavour, making Mix Hex as visually captivating as it is satisfying to crunch.\u003c\/p\u003e\n\u003cp\u003eThese compact treats are very hard and dry, offering a firm, crisp crunch with a clean crumble and absolutely no grit. The texture is dense but softens beautifully as you chew, releasing waves of deep earthy flavour. Expect a cement-like Nakumatt intensity up front, balanced by roasted smokey Dryfruit tones, basement dampness, and that distinctive petrichor note reminiscent of hot rain hitting dusty roads. Full-bodied, mineral-rich, and satisfying, Mix Hex is a bold clay indulgence for collectors who enjoy strong earth vibes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e\u003cbr\u003eVaries, approximately 1–3 cm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cbr\u003eApprox. 100 g\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShape:\u003c\/strong\u003e\u003cbr\u003eLayered 3D hexagons\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e\u003cbr\u003eVaried tones of grey and black\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003cbr\u003eVery hard, compact, and dry with a smooth, dusty finish; no grit\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr\u003e3 – Firm with a clean, dry crumble\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste Profile:\u003c\/strong\u003e\u003cbr\u003eCementy Nakumatt strength with roasted Dryfruit earthiness; dusty, basementy, and full petrichor with damp mineral tones\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eLayered clay treat made from Crystal\/Red Nakumatt dust, Dryfruit clay, and Fully Roasted Nakumatt clay\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr\u003eIndia\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVendor:\u003c\/strong\u003e\u003cbr\u003eClays All Around\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr\u003eMix Hex brings together classic Indian clays in an artisanal dual-layered format. The robust mineral character of Nakumatt pairs with the softer roasted notes of Dryfruit clay to create a dynamic flavour profile. This careful layering pays homage to Indian geophagy traditions while offering a modern, tactile, and aromatic chew for enthusiasts seeking depth and complexity.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53208783388999,"sku":"0405030304","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_96f091c8-2ea7-4749-b2a9-f426b4c048ab.png?v=1758992912"},{"product_id":"black-clay-gems-natural-edible-clay","title":"Black Clay Gems -  Smoky Indian edible clay treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\n\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A soft \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003cspan\u003egem-sized \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ecrunch with smoky charcoal depth and sacred ash mineral notes\"\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\n\u003cspan\u003eD\u003c\/span\u003e\u003cspan\u003eescription\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlack Clay Gems are a natural Indian clay known for their soft crunchy texture and deep smoky mineral flavour profile. Handcrafted into smooth gem-shaped pieces from natural black clay, these elegant bites display rich shades of charcoal, graphite, and deep slate. Each gem delivers a gentle crunch that quickly melts into a fine, powdery crumble with notes of asphalt, sacred ash, charcoal, damp earth, and cool mineral stone. A subtle smoky depth runs throughout, creating a grounding sensory experience with a clean, dry finish that is both bold and refined. Traditionally inspired by India's naturally occurring dark mineral clays and long-standing earth preparation traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gentle crunch with a smooth, powdery crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Asphalt, sacred ash, charcoal, smoky minerals and deep earthy clay\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, ASMR, beginners, and those who enjoy rich mineral flavours with a softer bite\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A beautifully smooth black clay that begins with a delicate crunch before melting into a dry, smoky mineral crumble with layers of earthy depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a silky, creamy mineral paste with lingering smoky notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Charcoal, sacred ash, damp earth, cool stone, soft smoke\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 75g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Handcrafted gem-shaped pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural charcoal, graphite and deep slate with subtle mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Black Indian Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003cmeta charset=\"utf-8\"\u003eClays All Around, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dark mineral clays have long been appreciated throughout parts of India for their distinctive smoky aroma, dense mineral character, and grounding earthy flavour. These handcrafted gem-shaped pieces celebrate the rich depth of traditional black clays, offering a smooth crumble with the characteristic charcoal and sacred ash notes that make darker Indian clay varieties so distinctive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51804722233671,"sku":"0405030293","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_f199b1cb-2d38-4c77-9481-694795865917.png?v=1754918324"},{"product_id":"mexican-terracotta-stash-450g-with-keepsake-compartmented-storage-box","title":"All Latin American Clay Experience Sampler – Stash Box included - Edible terracottas, dirts, barros terrones, and kaolins from across Latin America","description":"\u003ch3 data-end=\"20\" data-start=\"0\" data-section-id=\"1n8lizy\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"385\" data-start=\"22\"\u003eThe Latin American Sampler is a thoughtfully curated collection of authentic Mexican clay pieces, bringing together a diverse mix of textures, shapes, and traditional flavours in one versatile stash. Sourced from multiple respected vendors, including La Sobrina, this selection offers a well-rounded introduction to the depth and character of Mexican  and Colombian clay craftsmanship.\u003c\/p\u003e\n\u003cp data-end=\"481\" data-start=\"387\"\u003eInside, you’ll find any one of a variety of distinctive items (check our entire \u003ca rel=\"noopener\" href=\"https:\/\/www.earthycrunch.co.uk\/collections\/latin-america\" target=\"_blank\"\u003eLatin\u003c\/a\u003e range), each with its own texture and personality:\u003c\/p\u003e\n\u003cp data-end=\"1385\" data-start=\"936\"\u003eEach piece varies in form—from compact chunks and crisp bites to soft, crumbly segments—creating a dynamic and engaging clay experience. Textures range from smooth and firm to lightly dusty and melt-down soft, with occasional crisp snaps throughout. The overall flavour profile stays true to classic Mexican terracotta and kaolin notes: earthy, mineral-rich, with subtle dusty warmth and occasional smoky or creamy undertones depending on the piece.\u003c\/p\u003e\n\u003cp data-end=\"1656\" data-start=\"1387\"\u003ePresented in a durable, reusable plastic stash box, this sampler is designed to keep your collection fresh, organised, and ready to enjoy. Ideal for both seasoned clay enthusiasts and those looking to explore a wide spectrum of Mexican clay textures in one curated set.\u003c\/p\u003e\n\u003chr data-end=\"1661\" data-start=\"1658\"\u003e\n\u003ch3 data-end=\"1683\" data-start=\"1663\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1863\" data-start=\"1685\"\u003eA varied sensory mix ranging from soft, dusty melts to medium-crisp bites. Expect a combination of smooth firmness, crumbly breakdowns, and occasional snappy pieces for contrast.\u003c\/p\u003e\n\u003chr data-end=\"1868\" data-start=\"1865\"\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1870\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"2050\" data-start=\"1889\"\u003eClassic Mexican earthiness with layered profiles—dusty terracotta, mineral-rich kaolin, gentle smokiness, and faint creamy or coconut notes across select pieces.\u003c\/p\u003e\n\u003chr data-end=\"2055\" data-start=\"2052\"\u003e\n\u003ch3 data-end=\"2076\" data-start=\"2057\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2306\" data-start=\"2078\"\u003eThis sampler is all about variety and exploration. Each handful offers something different—whether it’s a soft, melt-in-the-mouth kaolin or a firmer, crunchy terracotta bite—making it perfect for discovering personal favourites.\u003c\/p\u003e\n\u003chr data-end=\"2311\" data-start=\"2308\"\u003e\n\u003ch3 data-end=\"2329\" data-start=\"2313\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2713\" data-start=\"2331\"\u003e\n\u003cli data-end=\"2382\" data-start=\"2331\" data-section-id=\"6v7tc\"\u003e\n\u003cp data-end=\"2382\" data-start=\"2333\"\u003eCurated mix of authentic Mexican clay varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2442\" data-start=\"2383\" data-section-id=\"13e9s6i\"\u003e\n\u003cp data-end=\"2442\" data-start=\"2385\"\u003eIncludes terracotta, barrito, kaolin, and terrón styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2490\" data-start=\"2443\" data-section-id=\"gvhq2e\"\u003e\n\u003cp data-end=\"2490\" data-start=\"2445\"\u003eWide range of textures from soft to crunchy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2553\" data-start=\"2491\" data-section-id=\"1gh232t\"\u003e\n\u003cp data-end=\"2553\" data-start=\"2493\"\u003eSubtle flavour variations including smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2597\" data-start=\"2554\" data-section-id=\"1ss91wa\"\u003e\n\u003cp data-end=\"2597\" data-start=\"2556\"\u003eComes in a reusable, airtight stash box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2652\" data-start=\"2598\" data-section-id=\"puopum\"\u003e\n\u003cp data-end=\"2652\" data-start=\"2600\"\u003eSourced from multiple vendors including La Sobrina\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2713\" data-start=\"2653\" data-section-id=\"8w959u\"\u003e\n\u003cp data-end=\"2713\" data-start=\"2655\"\u003eAvailable in selectable weights to suit your stash needs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2718\" data-start=\"2715\"\u003e\n\u003ch3 data-end=\"2739\" data-start=\"2720\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"3594\" data-start=\"2741\"\u003e\n\u003cli data-end=\"2777\" data-start=\"2741\" data-section-id=\"cjlksr\"\u003e\n\u003cp data-end=\"2777\" data-start=\"2743\"\u003e\u003cstrong data-end=\"2752\" data-start=\"2743\"\u003eSize:\u003c\/strong\u003e Mixed shapes and sizes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2831\" data-start=\"2778\" data-section-id=\"9e6j9e\"\u003e\n\u003cp data-end=\"2831\" data-start=\"2780\"\u003e\u003cstrong data-end=\"2791\" data-start=\"2780\"\u003eWeight:\u003c\/strong\u003e Varies (selectable options available)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2891\" data-start=\"2832\" data-section-id=\"11ni88t\"\u003e\n\u003cp data-end=\"2891\" data-start=\"2834\"\u003e\u003cstrong data-end=\"2844\" data-start=\"2834\"\u003eShape:\u003c\/strong\u003e Varied – chunks, bites, pieces, and crumbles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2957\" data-start=\"2892\" data-section-id=\"tg2q1n\"\u003e\n\u003cp data-end=\"2957\" data-start=\"2894\"\u003e\u003cstrong data-end=\"2905\" data-start=\"2894\"\u003eColour:\u003c\/strong\u003e Natural terracotta tones with lighter kaolin hues\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3020\" data-start=\"2958\" data-section-id=\"1votns4\"\u003e\n\u003cp data-end=\"3020\" data-start=\"2960\"\u003e\u003cstrong data-end=\"2972\" data-start=\"2960\"\u003eTexture:\u003c\/strong\u003e Smooth, firm, dusty, and occasionally crumbly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3073\" data-start=\"3021\" data-section-id=\"1tzp884\"\u003e\n\u003cp data-end=\"3073\" data-start=\"3023\"\u003e\u003cstrong data-end=\"3041\" data-start=\"3023\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – Soft to Medium hardness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3159\" data-start=\"3074\" data-section-id=\"1dh0xu6\"\u003e\n\u003cp data-end=\"3159\" data-start=\"3076\"\u003e\u003cstrong data-end=\"3094\" data-start=\"3076\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, dusty, mineral-rich with subtle smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3227\" data-start=\"3160\" data-section-id=\"1ce54hl\"\u003e\n\u003cp data-end=\"3227\" data-start=\"3162\"\u003e\u003cstrong data-end=\"3178\" data-start=\"3162\"\u003eIngredients:\u003c\/strong\u003e Natural clay (terracotta and kaolin varieties)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3261\" data-start=\"3228\" data-section-id=\"j8kohe\"\u003e\n\u003cp data-end=\"3261\" data-start=\"3230\"\u003e\u003cstrong data-end=\"3252\" data-start=\"3230\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3308\" data-start=\"3262\" data-section-id=\"fk8o3w\"\u003e\n\u003cp data-end=\"3308\" data-start=\"3264\"\u003e\u003cstrong data-end=\"3275\" data-start=\"3264\"\u003eVendor:\u003c\/strong\u003e Various (including La Sobrina)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3594\" data-start=\"3309\" data-section-id=\"24678g\"\u003e\n\u003cp data-end=\"3594\" data-start=\"3311\"\u003e\u003cstrong data-end=\"3340\" data-start=\"3311\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Mexican pottery and clay-eating traditions, this sampler brings together regional favourites—from broken pot shards (pedacería) to kaolin blends and terrón chunks—each reflecting generations of artisanal clay preparation and cultural heritage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3599\" data-start=\"3596\"\u003e\n\u003ch3 data-end=\"3615\" data-start=\"3601\" data-section-id=\"7cj1qd\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"175g","offer_id":53558021652807,"sku":"07041900891","price":17.99,"currency_code":"GBP","in_stock":false},{"title":"400g","offer_id":53558021685575,"sku":"07041900893","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_c53004c7-1622-43aa-b0fc-1ec3a4cc1909.png?v=1750723394"},{"product_id":"black-candy-cookies","title":"Black Candy Cookies - Smoky Indian clay treats","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"400\" data-start=\"21\"\u003eBlack Candy Cookies are a bold, smoke-rich clay treat crafted from a finely balanced blend of traditional Indian clays, including Dryfruit, Magmitti, and Fully Roasted Nakumatt. Hand-shaped into rustic biscuit forms, each piece showcases a deep black tone with subtle dusty undertones, delivering both visual depth and a flavour profile that leans heavily into roasted intensity.\u003c\/p\u003e\n\u003cp data-end=\"605\" data-start=\"402\"\u003eDesigned for those who favour stronger, smokier clays, Black Candy Cookies bring together multiple roasted elements into one cohesive, full-bodied experience—earthy, grounding, and unapologetically bold.\u003c\/p\u003e\n\u003chr data-end=\"610\" data-start=\"607\"\u003e\n\u003ch2 data-end=\"631\" data-start=\"612\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"871\" data-start=\"633\"\u003eA soft-edged crunch defines these cookies. They begin with a gentle snap before breaking down effortlessly into fine, sandy granules. The texture remains smooth throughout—no grit, no stickiness—finishing clean with a light, powdery melt.\u003c\/p\u003e\n\u003chr data-end=\"876\" data-start=\"873\"\u003e\n\u003ch2 data-end=\"894\" data-start=\"878\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1139\" data-start=\"896\"\u003eDeep, smoky and mineral-rich. Expect bold roasted notes layered with cement-like richness, dark basement tones, and a fresh petrichor lift reminiscent of rain on dry earth. The aroma is distinctly smoke-forward, with a lingering earthy warmth.\u003c\/p\u003e\n\u003chr data-end=\"1144\" data-start=\"1141\"\u003e\n\u003ch2 data-end=\"1164\" data-start=\"1146\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1402\" data-start=\"1166\"\u003eEach cookie delivers a slow, balanced progression—crisp at first bite, then softening into a smooth, dust-like finish. The blend of clays creates a layered experience, ideal for those who appreciate roasted depth without harsh textures.\u003c\/p\u003e\n\u003chr data-end=\"1407\" data-start=\"1404\"\u003e\n\u003ch2 data-end=\"1424\" data-start=\"1409\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1651\" data-start=\"1426\"\u003e\n\u003cli data-end=\"1485\" data-start=\"1426\" data-section-id=\"ppalar\"\u003eBlend of Dryfruit, Magmitti, and Fully Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"1525\" data-start=\"1486\" data-section-id=\"1bqr4eu\"\u003eBold, smoke-forward flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1570\" data-start=\"1526\" data-section-id=\"17nzqjr\"\u003eSoft crunch with smooth, sandy breakdown\u003c\/li\u003e\n\u003cli data-end=\"1599\" data-start=\"1571\" data-section-id=\"ytudtb\"\u003eClean, non-sticky finish\u003c\/li\u003e\n\u003cli data-end=\"1651\" data-start=\"1600\" data-section-id=\"sb9dui\"\u003eClassic biscuit-style shapes with a rustic feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1656\" data-start=\"1653\"\u003e\n\u003ch2 data-end=\"1676\" data-start=\"1658\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2628\" data-start=\"1678\"\u003e\n\u003cli data-end=\"1720\" data-start=\"1678\" data-section-id=\"1m4n7lr\"\u003e\n\u003cstrong data-end=\"1689\" data-start=\"1680\"\u003eSize:\u003c\/strong\u003e Varies, approximately 3–5 cm\u003c\/li\u003e\n\u003cli data-end=\"1761\" data-start=\"1721\" data-section-id=\"ke2hlf\"\u003e\n\u003cstrong data-end=\"1734\" data-start=\"1723\"\u003eWeight:\u003c\/strong\u003e Select options available\u003c\/li\u003e\n\u003cli data-end=\"1826\" data-start=\"1762\" data-section-id=\"wnwjl6\"\u003e\n\u003cstrong data-end=\"1774\" data-start=\"1764\"\u003eShape:\u003c\/strong\u003e Mixed — round, oval, and rectangular cookie forms\u003c\/li\u003e\n\u003cli data-end=\"1875\" data-start=\"1827\" data-section-id=\"1pre90v\"\u003e\n\u003cstrong data-end=\"1840\" data-start=\"1829\"\u003eColour:\u003c\/strong\u003e Deep black with dusty undertones\u003c\/li\u003e\n\u003cli data-end=\"1932\" data-start=\"1876\" data-section-id=\"zkans3\"\u003e\n\u003cstrong data-end=\"1890\" data-start=\"1878\"\u003eTexture:\u003c\/strong\u003e Soft crunch with fine, crumbly granules\u003c\/li\u003e\n\u003cli data-end=\"1994\" data-start=\"1933\" data-section-id=\"hycx18\"\u003e\n\u003cstrong data-end=\"1953\" data-start=\"1935\"\u003eCrunch factor:\u003c\/strong\u003e 3 – gentle crunch with a smooth finish\u003c\/li\u003e\n\u003cli data-end=\"2071\" data-start=\"1995\" data-section-id=\"fti85g\"\u003e\n\u003cstrong data-end=\"2015\" data-start=\"1997\"\u003eTaste profile:\u003c\/strong\u003e Smoky, cement-like, earthy, petrichor, basement tones\u003c\/li\u003e\n\u003cli data-end=\"2167\" data-start=\"2072\" data-section-id=\"1eijhzw\"\u003e\n\u003cstrong data-end=\"2090\" data-start=\"2074\"\u003eIngredients:\u003c\/strong\u003e Finely ground blend of Dryfruit clay, Magmitti, and Fully Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"2200\" data-start=\"2168\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"2192\" data-start=\"2170\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2268\" data-start=\"2201\" data-section-id=\"xdximq\"\u003e\n\u003cstrong data-end=\"2214\" data-start=\"2203\"\u003eVendor:\u003c\/strong\u003e Hari (standard sizes), Clays All Around (300g size)\u003c\/li\u003e\n\u003cli data-end=\"2628\" data-start=\"2269\" data-section-id=\"xjrx3c\"\u003e\n\u003cstrong data-end=\"2300\" data-start=\"2271\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s rich tradition of roasted and smoked clays, Black Candy Cookies combine the bold crunch of Fully Roasted Nakumatt with the earthy softness of Magmitti and the signature smoky depth of Dryfruit clay. This blend delivers a modern take on classic clay biscuits, offering a refined yet intense sensory experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2633\" data-start=\"2630\"\u003e\n\u003ch2 data-end=\"2648\" data-start=\"2635\" data-section-id=\"by138m\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2995\" data-start=\"2650\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 cookie (70g) - Hari","offer_id":53572014735687,"sku":"04050602611","price":4.19,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (up to 95g) - Hari","offer_id":53073233248583,"sku":"0405060261","price":5.69,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (100g) - Hari","offer_id":53572022731079,"sku":"04050602612","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (110g) - Hari","offer_id":53572014768455,"sku":"040506026113","price":6.59,"currency_code":"GBP","in_stock":false},{"title":"1 cookie (115g) - Hari","offer_id":53572014801223,"sku":"04050602614","price":6.89,"currency_code":"GBP","in_stock":false},{"title":"9 cookies (up to 300g) - CAA","offer_id":53073233215815,"sku":"0405030292","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_fcac28a0-03fa-49b5-9e9c-c12144e3b63f.png?v=1775480071"},{"product_id":"dryfruit-black-hearts","title":"Dryfruit Black Hearts  - Indian smoky clay treats","description":"\u003cp data-start=\"141\" data-end=\"444\"\u003eDryfruit Black Hearts are soft, heart-shaped treats crafted from premium Dryfruit clay powder, celebrated for its distinctive smoky-earthy flavour and smooth, silky texture. Coated in a fine Dryfruit layer, these compact hearts deliver a mellow crunch that crumbles cleanly without grit or stickiness.\u003c\/p\u003e\n\u003cp data-start=\"446\" data-end=\"790\"\u003eFlavour-wise, they open with bold cement-like earthiness, followed by a sweet smokiness and subtle petrol-like undertones. A nostalgic rain-on-soil aroma rounds out the experience, creating a refined and atmospheric chew that balances depth with softness. Perfect for those who prefer a gentle crunch with a full-bodied, flavour-rich profile.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"839\"\u003e\u003cstrong data-start=\"792\" data-end=\"801\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"801\" data-end=\"804\"\u003ePieces vary, approximately 4 cm\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"878\"\u003e\u003cstrong data-start=\"841\" data-end=\"852\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eApprox. 100 g per pack\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"907\"\u003e\u003cstrong data-start=\"880\" data-end=\"890\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"890\" data-end=\"893\"\u003eHeart-shaped\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"935\"\u003e\u003cstrong data-start=\"909\" data-end=\"920\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"920\" data-end=\"923\"\u003eDeep black\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1040\"\u003e\u003cstrong data-start=\"937\" data-end=\"949\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eSoft, compressed clay dust with a dull, crumbly crunch; very fine, non-sticky, no grit\u003c\/p\u003e\n\u003cp data-start=\"1042\" data-end=\"1111\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1060\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1060\" data-end=\"1063\"\u003e3 – Gentle, medium crunch with a smooth finish\u003c\/p\u003e\n\u003cp data-start=\"1113\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1113\" data-end=\"1131\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1131\" data-end=\"1134\"\u003eSmokey and sweet-earthy with Dryfruit depth; cementy undertones, subtle gasoline notes, and petrichor aroma\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1261\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1261\" data-end=\"1264\"\u003e100% Dryfruit clay powder\u003c\/p\u003e\n\u003cp data-start=\"1293\" data-end=\"1325\"\u003e\u003cstrong data-start=\"1293\" data-end=\"1315\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1315\" data-end=\"1318\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1327\" data-end=\"1359\"\u003e\u003cstrong data-start=\"1327\" data-end=\"1338\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1338\" data-end=\"1341\"\u003eRose Clay (current batch)\u003c\/p\u003e\n\u003cp data-start=\"1361\" data-end=\"1677\"\u003e\u003cstrong data-start=\"1361\" data-end=\"1390\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1390\" data-end=\"1393\"\u003eRooted in Indian Dryfruit clay traditions, Black Hearts highlight the roasted smokiness and silky textures that make this clay variety a cult favourite. Their soft structure and atmospheric flavour layers offer a modern, heart-shaped twist on a beloved classic of geophagy heritage.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Rose Clay","offer_id":53179273904455,"sku":"0405090123","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Clays All Around","offer_id":53179273937223,"sku":"0405030300","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_a7769bbf-a618-4991-9a8e-d8bb34417918.png?v=1770570568"},{"product_id":"mix-hex-rn-df-260g","title":"Mix Hex – RN\/DF - Smoky Metallic Indian Clay treats","description":"\u003cp\u003eMix Hex – RN\/DF is a bold, layered clay treat that unites two cult favourites: Red Nakumatt and Dryfruit clay. Each piece is pressed into compact hexagons, squares, or puck-like shapes, with two distinct halves — one crafted from pure powdered Red Nakumatt and the other from Dryfruit clay. This dual composition creates a striking contrast in colour, texture, and taste.\u003c\/p\u003e\n\u003cp\u003eThe crunch is firm but not overwhelming, with a soft, dusty crumble that melts away cleanly without grit. Flavour opens with roasted smokiness from the Dryfruit layer, followed by the cementy, metallic, and basement-earthy tones of Red Nakumatt. Damp soil notes and a subtle gasoline-like finish round out the experience, leaving behind that unmistakable aroma of rain hitting sunbaked roads. Soft yet hard, rich yet clean, Mix Hex – RN\/DF is a layered indulgence for crunchers who crave bold textures and strong, earthy satisfaction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e\u003cbr\u003ePieces vary, approximately 1–3 cm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cbr\u003e100g\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShape:\u003c\/strong\u003e\u003cbr\u003eHexagons, squares, or round pucks\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e\u003cbr\u003eDeep reds, blackish-brown\/grey, and muted earth tones\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003cbr\u003eSoft but hard; powdery crunch with layered firmness; no grit\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr\u003e3 – Firm but not too intense; slightly dusty and melts on bite\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste Profile:\u003c\/strong\u003e\u003cbr\u003eRoasted smokiness, basement-earthy depth, cementy and metallic notes, damp soil tones, with a faint gasoline-like finish\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003ePowdered Red Nakumatt clay, Powdered Dryfruit clay\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr\u003eIndia\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVendor:\u003c\/strong\u003e\u003cbr\u003eClays All Around\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr\u003eMix Hex – RN\/DF draws on the heritage of Indian smoked clays and sun-dried red earths. By layering Dryfruit’s roasted richness with the mineral-heavy intensity of Red Nakumatt, these handcrafted pieces deliver a dual flavour experience that pays homage to traditional geophagy practices while offering modern clay enthusiasts a bold, earthy chew.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51888968466759,"sku":"0405030305","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4963bb06-edcd-4c21-aa3e-066774e516a4.png?v=1758993152"},{"product_id":"black-candy-cracker-cookies-95g","title":"Black Candy Cracker Cookies  - Clay treats for Pica\/Geophagia","description":"\u003cp data-end=\"628\" data-start=\"57\"\u003eBlack Candy Cracker Cookies are a striking cookie-style clay treat made from a bold blend of dryfruit clay, magmitti, and Blackhall dust. Each cookie features a distinctive cracked glaze and is packed with tiny crunchy crumbs throughout — enhancing both texture and flavour as you chew. With a dark, rich appearance and a satisfying crumble, these cookies offer a deeply earthy, cement-like taste with smoky undertones and hints of petrichor. They start with a firm bite and soften into a dusty, melt-away experience, perfect for clay lovers who enjoy texture variation.\u003c\/p\u003e\n\u003cp data-end=\"683\" data-start=\"630\"\u003e\u003cstrong data-end=\"639\" data-start=\"630\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"642\" data-start=\"639\"\u003eWill vary, approximately 3–5 cm per piece\u003c\/p\u003e\n\u003cp data-end=\"711\" data-start=\"685\"\u003e\u003cstrong data-end=\"696\" data-start=\"685\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"699\" data-start=\"696\"\u003eSelect from Weights\u003c\/p\u003e\n\u003cp data-end=\"743\" data-start=\"713\"\u003e\u003cstrong data-end=\"723\" data-start=\"713\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"726\" data-start=\"723\"\u003eCan vary although current batch is rectangular cookie \u003c\/p\u003e\n\u003cp data-end=\"792\" data-start=\"745\"\u003e\u003cstrong data-end=\"756\" data-start=\"745\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"759\" data-start=\"756\"\u003eDeep black with a cracked surface\u003c\/p\u003e\n\u003cp data-end=\"877\" data-start=\"794\"\u003e\u003cstrong data-end=\"806\" data-start=\"794\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"809\" data-start=\"806\"\u003eCrumbly with a crackled crust; contains tiny crumbs for added crunch\u003c\/p\u003e\n\u003cp data-end=\"949\" data-start=\"879\"\u003e\u003cstrong data-end=\"897\" data-start=\"879\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"900\" data-start=\"897\"\u003e3 – Firm bite with consistent crumbles throughout\u003c\/p\u003e\n\u003cp data-end=\"1078\" data-start=\"951\"\u003e\u003cstrong data-end=\"969\" data-start=\"951\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"972\" data-start=\"969\"\u003eRich earthy flavour with cementy and smoky tones; rain-on-earth aftertaste with subtle basement-like aroma\u003c\/p\u003e\n\u003cp data-end=\"1183\" data-start=\"1080\"\u003e\u003cstrong data-end=\"1096\" data-start=\"1080\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1099\" data-start=\"1096\"\u003eClay blend made from Blackhall, magmitti, dry fruit clay dust, and crumb inclusions\u003c\/p\u003e\n\u003cp data-end=\"1215\" data-start=\"1185\"\u003e\u003cstrong data-end=\"1207\" data-start=\"1185\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1210\" data-start=\"1207\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1521\" data-start=\"1217\"\u003e\u003cstrong data-end=\"1246\" data-start=\"1217\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1249\" data-start=\"1246\"\u003eInspired by Indian clay cookie and barfi traditions, this version takes on a modern twist with added crumbs for extra crunch. The cracked exterior mimics the dry heat-baked finish of traditional street-side clay treats, delivering an unforgettable earthy-sweet experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"95g","offer_id":53073245897031,"sku":"0405060258","price":5.4,"currency_code":"GBP","in_stock":true},{"title":"200g","offer_id":53073245929799,"sku":"0405060259","price":11.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b47bd66f-244e-4b80-bbc2-d4a65f5ae915.png?v=1756471316"},{"product_id":"red-smoke-cookies-100g","title":"Hari's Red Smoke Cookies - Clay treats for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"bu2n0t\" data-start=\"139\" data-end=\"164\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"142\" data-end=\"162\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"165\" data-end=\"578\"\u003eRed Smoke Cookies are a bold, fire-kissed blend of some of India’s most iconic clays — Dryfruit, Magmitti, Half Roasted Nakumatt, and rich Red Khadi — layered into rustic cookie-style pieces that deliver depth, intensity, and pure earthy satisfaction. Each piece is crafted with alternating Black Candy and Red Candy layers, creating a visually striking and flavour-packed experience that unfolds with every bite.\u003c\/p\u003e\n\u003ch2 data-section-id=\"twzl99\" data-start=\"580\" data-end=\"605\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"583\" data-end=\"603\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"606\" data-end=\"928\"\u003eThese cookies offer a medium-hard bite that breaks down into a crumbly, dusty consistency. The black layers bring a gentle snap, while the red layers soften quickly, creating a balanced texture that feels smooth rather than gritty. Expect a clean, powdery finish with no stickiness — just a satisfying, controlled crumble.\u003c\/p\u003e\n\u003ch2 data-section-id=\"emdpes\" data-start=\"930\" data-end=\"952\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"933\" data-end=\"950\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"953\" data-end=\"1263\"\u003eDeep, smoky, and mineral-rich, Red Smoke Cookies lean heavily into charcoal, ash, and metallic clay notes. There’s a distinct petrol-like undertone paired with the unmistakable scent of red topsoil and rain hitting hot ground. The flavour is bold but rounded, offering both roasted intensity and earthy warmth.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1n5hhv0\" data-start=\"1265\" data-end=\"1289\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1287\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1290\" data-end=\"1619\"\u003eThis is a full-bodied clay experience — layered, expressive, and deeply grounding. The contrast between smoky black and velvety red clays keeps each bite interesting, making it a favourite for those who enjoy complex flavour profiles and a medium crunch. It’s rich without being overwhelming, and smooth without losing character.\u003c\/p\u003e\n\u003cp data-start=\"1621\" data-end=\"1842\"\u003eFor those who enjoy this smoky, fire-roasted profile, \u003ca href=\"https:\/\/www.earthycrunch.co.uk\/products\/red-nak-and-dryfruit-pucks-x2-edible-clay-treats-for-pica?variant=52445886841159\"\u003eEmber Pucks \u003c\/a\u003emake an excellent alternative. They offer a similarly bold and roasted clay experience, with their own take on deep earthy intensity and satisfying crunch.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1bqk1w5\" data-start=\"1844\" data-end=\"1865\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1847\" data-end=\"1863\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1866\" data-end=\"2151\"\u003e\n\u003cli data-section-id=\"1mh29x6\" data-start=\"1866\" data-end=\"1920\"\u003eLayered Black Candy and Red Candy clay composition\u003c\/li\u003e\n\u003cli data-section-id=\"1vm6t3f\" data-start=\"1921\" data-end=\"1969\"\u003eMedium crunch with smooth, crumbly breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"1r2yp13\" data-start=\"1970\" data-end=\"2020\"\u003eSmoky, metallic, and petrol-like flavour notes\u003c\/li\u003e\n\u003cli data-section-id=\"145l6kg\" data-start=\"2021\" data-end=\"2051\"\u003eNo stickiness or gumminess\u003c\/li\u003e\n\u003cli data-section-id=\"i9jr5q\" data-start=\"2052\" data-end=\"2102\"\u003eHandmade, rustic shapes with natural variation\u003c\/li\u003e\n\u003cli data-section-id=\"18gfy0d\" data-start=\"2103\" data-end=\"2151\"\u003eInspired by traditional Indian roasted clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1a8jdcc\" data-start=\"2153\" data-end=\"2177\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2156\" data-end=\"2175\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"2178\" data-end=\"3078\"\u003e\n\u003cli data-section-id=\"1l327dm\" data-start=\"2178\" data-end=\"2279\"\u003e\n\u003cstrong data-start=\"2180\" data-end=\"2189\"\u003eSize:\u003c\/strong\u003e Small round, square, or rectangular cookie shapes (handmade; slight variation expected)\u003c\/li\u003e\n\u003cli data-section-id=\"1pirild\" data-start=\"2280\" data-end=\"2319\"\u003e\n\u003cstrong data-start=\"2282\" data-end=\"2293\"\u003eWeight:\u003c\/strong\u003e Up to 100g per packet\u003c\/li\u003e\n\u003cli data-section-id=\"19l436l\" data-start=\"2320\" data-end=\"2380\"\u003e\n\u003cstrong data-start=\"2322\" data-end=\"2332\"\u003eShape:\u003c\/strong\u003e Layered rounds, squares, or rectangular pucks\u003c\/li\u003e\n\u003cli data-section-id=\"e6upox\" data-start=\"2381\" data-end=\"2447\"\u003e\n\u003cstrong data-start=\"2383\" data-end=\"2394\"\u003eColour:\u003c\/strong\u003e Deep reds with blackish-brown and slate-grey tones\u003c\/li\u003e\n\u003cli data-section-id=\"4y9hwf\" data-start=\"2448\" data-end=\"2518\"\u003e\n\u003cstrong data-start=\"2450\" data-end=\"2462\"\u003eTexture:\u003c\/strong\u003e Medium hard; crumbly and dusty with slight grittiness\u003c\/li\u003e\n\u003cli data-section-id=\"y3r6d1\" data-start=\"2519\" data-end=\"2582\"\u003e\n\u003cstrong data-start=\"2521\" data-end=\"2539\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – medium crunch, satisfying and earthy\u003c\/li\u003e\n\u003cli data-section-id=\"1vhs1d4\" data-start=\"2583\" data-end=\"2686\"\u003e\n\u003cstrong data-start=\"2585\" data-end=\"2603\"\u003eTaste Profile:\u003c\/strong\u003e Smoky, charcoal, metallic notes with petrol undertone and red topsoil earthiness\u003c\/li\u003e\n\u003cli data-section-id=\"18ldr2c\" data-start=\"2687\" data-end=\"2780\"\u003e\n\u003cstrong data-start=\"2689\" data-end=\"2705\"\u003eIngredients:\u003c\/strong\u003e Powdered Dryfruit Clay, Half Roasted Nakumatt, Red Khadi, Red Slate Dust\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2781\" data-end=\"2813\"\u003e\n\u003cstrong data-start=\"2783\" data-end=\"2805\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"xjc1fe\" data-start=\"2814\" data-end=\"2846\"\u003e\n\u003cstrong data-start=\"2816\" data-end=\"2827\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/li\u003e\n\u003cli data-section-id=\"cp8rvd\" data-start=\"2847\" data-end=\"3078\"\u003e\n\u003cstrong data-start=\"2849\" data-end=\"2878\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by the roasted and mineral-rich clays of Northern India, particularly Red Khadi and Nakumatt, which are traditionally valued for their depth of flavour, earthy aroma, and satisfying texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1ll5bmu\" data-start=\"3080\" data-end=\"3099\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"3083\" data-end=\"3097\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3100\" data-end=\"3445\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51893540585799,"sku":"0405060284","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_ef05b23f-fac9-4363-a1df-02a562b15ad4.png?v=1751991007"},{"product_id":"smoky-sticks-rose-clay","title":"Rose Clay's Smoky Sticks - Indian lightly smoky clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"62\" data-end=\"84\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"85\" data-end=\"418\"\u003eSmoky Sticks are thick, hand-shaped clay sticks crafted from a layered blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, and Fully Roasted clays. This creates a complex, smoky-earth profile with a firm, crisp bite and a gritty, mineral finish.\u003c\/p\u003e\n\u003cp data-start=\"420\" data-end=\"779\"\u003eEach stick measures roughly 4–6 cm and delivers a structured crunch that is satisfying without being overpowering. Expect soft, delicate crumbs that break cleanly rather than sticking, alongside deep incense-like undertones, petrichor, and subtle smoky-dust notes. When dampened, they develop a strong rain-on-earth aroma with intensified earthy-cement depth.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"892\"\u003eThere are two distinct batch styles available, each offering a different interpretation of the same smoky base.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"899\" data-end=\"921\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"922\" data-end=\"1122\"\u003eFirm, crisp exterior with a gritty inner crumble.\u003cbr data-start=\"971\" data-end=\"974\"\u003eRose Clay batch: slightly crumbly with soft grit inclusions.\u003cbr data-start=\"1034\" data-end=\"1037\"\u003eClays All Around batch: compact, dense, and crumb-free.\u003cbr data-start=\"1092\" data-end=\"1095\"\u003eCrunch level: medium (3\/5).\u003c\/p\u003e\n\u003chr data-start=\"1124\" data-end=\"1127\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1129\" data-end=\"1148\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1417\"\u003eDeep smoky earthiness with roasted clay tones.\u003cbr data-start=\"1195\" data-end=\"1198\"\u003eNotes of incense, petrichor, damp soil, cement dust, and faint petrol-like minerality.\u003cbr data-start=\"1284\" data-end=\"1287\"\u003eRose Clay batch leans more cement-forward and aromatic, while Clays All Around is heavier, smokier, and more roasted in character.\u003c\/p\u003e\n\u003chr data-start=\"1419\" data-end=\"1422\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1424\" data-end=\"1445\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1446\" data-end=\"1824\"\u003eA layered, slow-unfolding sensory experience built around roasted Nakumatt variations. The smoky profile evolves from dry incense-like edges into richer earthy tones with every bite. Rose Clay batches feel more textured and rustic, while Clays All Around offers a denser, more uniform smoky hit. Ideal for those who enjoy complex, evolving clay profiles with depth and contrast.\u003c\/p\u003e\n\u003chr data-start=\"1826\" data-end=\"1829\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"1831\" data-end=\"1849\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1850\" data-end=\"2115\"\u003e\n\u003cli data-section-id=\"aeaznz\" data-start=\"1850\" data-end=\"1913\"\u003eTwo distinct batch styles for different texture preferences\u003c\/li\u003e\n\u003cli data-section-id=\"s0mm7h\" data-start=\"1914\" data-end=\"1976\"\u003eSmoky, roasted clay blend with layered flavour development\u003c\/li\u003e\n\u003cli data-section-id=\"1eh1q4g\" data-start=\"1977\" data-end=\"2020\"\u003eFirm stick form (approx. 4–6 cm length)\u003c\/li\u003e\n\u003cli data-section-id=\"6hhpx5\" data-start=\"2021\" data-end=\"2066\"\u003eMedium crunch with varying crumb profiles\u003c\/li\u003e\n\u003cli data-section-id=\"17luv1u\" data-start=\"2067\" data-end=\"2115\"\u003eSuitable for slow, mindful sensory enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2117\" data-end=\"2120\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2122\" data-end=\"2143\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2144\" data-end=\"3038\"\u003e\n\u003cli data-section-id=\"9ni9aw\" data-start=\"2144\" data-end=\"2185\"\u003e\n\u003cstrong data-start=\"2146\" data-end=\"2155\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-section-id=\"16ugmrr\" data-start=\"2186\" data-end=\"2257\"\u003e\n\u003cstrong data-start=\"2188\" data-end=\"2199\"\u003eWeight:\u003c\/strong\u003e 100g, 150g, 250g\u003c\/li\u003e\n\u003cli data-section-id=\"18xfe7\" data-start=\"2258\" data-end=\"2321\"\u003e\n\u003cstrong data-start=\"2260\" data-end=\"2270\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round depending on batch)\u003c\/li\u003e\n\u003cli data-section-id=\"ao8tdc\" data-start=\"2322\" data-end=\"2373\"\u003e\n\u003cstrong data-start=\"2324\" data-end=\"2335\"\u003eColour:\u003c\/strong\u003e smoky greys with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"1d4yg6c\" data-start=\"2374\" data-end=\"2448\"\u003e\n\u003cstrong data-start=\"2376\" data-end=\"2388\"\u003eTexture:\u003c\/strong\u003e firm, crisp; either lightly crumbed or compact and smooth\u003c\/li\u003e\n\u003cli data-section-id=\"1et7e1u\" data-start=\"2449\" data-end=\"2489\"\u003e\n\u003cstrong data-start=\"2451\" data-end=\"2469\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"o55kk9\" data-start=\"2490\" data-end=\"2575\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2510\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, petrichor, incense, cement, subtle petrol notes\u003c\/li\u003e\n\u003cli data-section-id=\"z39bun\" data-start=\"2576\" data-end=\"2710\"\u003e\n\u003cstrong data-start=\"2578\" data-end=\"2594\"\u003eIngredients:\u003c\/strong\u003e blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, with optional dryfruit and magmitti inclusions\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2711\" data-end=\"2743\"\u003e\n\u003cstrong data-start=\"2713\" data-end=\"2735\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2744\" data-end=\"2769\"\u003e\n\u003cstrong data-start=\"2746\" data-end=\"2757\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"ktxdjd\" data-start=\"2770\" data-end=\"3038\"\u003e\n\u003cstrong data-start=\"2772\" data-end=\"2801\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian roasted and smoky clay traditions, combining multiple roast levels of Nakumatt and regional clays to create varied intensity profiles ranging from crumbly, cement-forward sticks to dense, heavily roasted smoky forms\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53657543278919,"sku":"04050901721","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":52396319342919,"sku":"040509017212","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52396319310151,"sku":"040509017213","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_eebde2c2-1b49-46f3-94d3-e9efdbd1d0c4.png?v=1758992121"},{"product_id":"black-barbecue-balls-215g","title":"Black Barbecue Balls (Black Nakumatt Balls) - Smoky Clay treats for Pica\/ Geophagia","description":"\u003cp data-start=\"23\" data-end=\"502\"\u003eBlack Barbecue Balls are bold, smoky clay spheres crafted from a blend of deeply roasted Indian Nakumatt varieties. Each pack includes four substantial blackened balls, shaped from a mixture of full-roasted, half-roasted, and smoky clays like Nakumatt, Juhu, Dryfruit, Black Star, and Magmitti. These are then rolled in a coarse, smoky paste and coated with rich black candy clay dust—resulting in a layered, intensely flavoured clay treat with serious ASMR potential.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"906\"\u003eThe crunch is satisfyingly firm—soft to medium on the initial bite, followed by a gritty-crisp break that melts into smooth dust. Flavour notes are robust and unmistakable: expect waves of overfire smoke, warm cement, and that familiar rain-on-hot-road aroma when wet. With no stick and virtually no grit, these balls offer a refined yet rugged eating experience that’s both textural and deeply earthy.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"967\"\u003e\u003cstrong data-start=\"908\" data-end=\"917\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003eVaries, approx. 2–4 cm per ball (4 balls total)\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1028\"\u003e\u003cstrong data-start=\"969\" data-end=\"980\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"980\" data-end=\"983\"\u003eApproximately 215g (varies slightly by batch)\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1059\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1040\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1040\" data-end=\"1043\"\u003eRound clay balls\u003c\/p\u003e\n\u003cp data-start=\"1061\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1061\" data-end=\"1072\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eSmoky black with char-dust coating\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1111\" data-end=\"1123\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1123\" data-end=\"1126\"\u003eCharred shell, soft crumbly interior; dusty finish\u003c\/p\u003e\n\u003cp data-start=\"1178\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1196\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e4 – Very hard outer layer with a soft-dusty crumble inside\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1277\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1277\" data-end=\"1280\"\u003eOverfire smokiness, earthy BBQ-charcoal tones, cement dust, petrichor; no grit or stick\u003c\/p\u003e\n\u003cp data-start=\"1369\" data-end=\"1565\"\u003e\u003cstrong data-start=\"1369\" data-end=\"1385\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1385\" data-end=\"1388\"\u003eMixed roasted Nakumatt clays (Full Roasted, Half Roasted, Smokey Nakumatt, Juhu) rolled in Dryfruit, Black Star, BlackHall, and Magmitti paste, coated with black candy clay dust\u003c\/p\u003e\n\u003cp data-start=\"1567\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1567\" data-end=\"1589\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1589\" data-end=\"1592\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1967\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1628\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1628\" data-end=\"1631\"\u003eInspired by Indian street-side smoke-fired clay methods and rooted in regional geophagy traditions, these Black Barbecue Balls combine rich mineral dusts with old-world roasting techniques. They're a modern take on the rustic clay ball—intense, textural, and perfectly suited for ritual chewing, crunch content, or stash-worthy display.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x1 Ball (up to 65g)","offer_id":54357271675207,"sku":"04050602550","price":4.49,"currency_code":"GBP","in_stock":true},{"title":"x2 Balls (up to 130g)","offer_id":54357279736135,"sku":"04050602551","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"x3 Balls (up to 195g)","offer_id":53072908190023,"sku":"04050602552","price":10.99,"currency_code":"GBP","in_stock":false},{"title":"x4 Balls (up to 260g)","offer_id":53072908222791,"sku":"04050602553","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_94b92d54-b890-48ab-8063-8311ccab48ee.png?v=1767580757"},{"product_id":"nzu-natural-edible-clay","title":"West African Nzu - Nzu – Lightly Smoky, Salty Nigerian Edible Kaolin Clay Balls","description":"\u003cblockquote\u003e\n\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e“Soft salty crunches that crumble into creamy, earthy kaolin.”\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNzu is a classic Nigerian kaolin clay known for its soft, dusty crunch, earthy mineral flavour and distinctive smoky finish. Traditionally prepared by shaping naturally sourced kaolin, lightly salting it and gently smoking it, these rounded pieces offer a softer clay experience with a clean crumble and creamy mineral breakdown.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe flavour is deeply earthy and mineral-forward, with subtle saltiness, smoky ash and faint petrichor-like notes. The texture is firm enough to give a satisfying bite but quickly breaks down into a fine, powdery clay, making Nzu a particularly distinctive example of traditional West African kaolin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm but crumbly, dusty and powdery with a smooth outer surface and minimal grit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deeply earthy and mineral-rich with gentle smoke, light saltiness, ashy undertones and hints of damp earth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇳🇬 Nigeria, West Africa\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, lovers of soft dusty textures and traditional West African clays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A soft, smoky and earthy clay that breaks down from a gentle crunch into a creamy, powdery mineral finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble \/ Dusty crack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes softer and more pliable when dampened, developing a smoother, denser clay texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay \/ dusty minerals \/ damp earth \/ ashy kaolin \/ petrichor\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100 g or 250 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rounded balls\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e White to grey-white with a naturally ashen, smoked appearance. Colour and smoking intensity may vary between pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Nzu (kaolin) clay, traditionally salted and smoked. No preservatives, additives, alcohol, or artificial colourings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e African Clay Distributor\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nzu is an Igbo term associated with white kaolin clay and is traditionally prepared and used across parts of West Africa. It has longstanding cultural associations with geophagia, traditional practices and ceremonial use, with preparation methods including shaping, salting and smoking contributing to its characteristic appearance and flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community Tested – By Picans globally\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756237484359,"sku":"0301010014","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756237517127,"sku":"0301010015","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_4a900486-7991-408f-899c-62703b1e7c2f.png?v=1767276115"},{"product_id":"west-arrican-calaba-clay-410g","title":"West African Calabar Clay - Cameroonian mineral-rich clay (Calabash Chalk)","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"322\" data-start=\"21\"\u003eCalaba is a premium, unsmoked kaolin clay traditionally sourced from West Africa, known for its clean crunch and gentle, mineral-rich character. Each piece showcases natural variation in tone — from soft whites to blush pinks and pale yellow hues — giving every batch a beautifully organic appearance.\u003c\/p\u003e\n\u003cp data-end=\"686\" data-start=\"324\"\u003eOn the bite, Calaba delivers a firm, satisfying snap that quickly softens into a creamy, slightly sticky chew in larger pieces. Low in grit and free from additives, it offers a smooth yet interactive clay experience that feels both refined and grounding. This is a clay for those who appreciate subtle complexity, natural purity, and a consistently clean finish.\u003c\/p\u003e\n\u003chr data-end=\"691\" data-start=\"688\"\u003e\n\u003ch2 data-end=\"712\" data-start=\"693\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"884\" data-start=\"714\"\u003eSmooth, dry outer surface with a crisp initial bite. Breaks cleanly before transforming into a creamy, slightly sticky chew when worked in the mouth. Low grit throughout.\u003c\/p\u003e\n\u003chr data-end=\"889\" data-start=\"886\"\u003e\n\u003ch2 data-end=\"907\" data-start=\"891\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1102\" data-start=\"909\"\u003eMildly earthy with soft smoky undertones and delicate mineral notes. Hints of petrichor (rain-soaked earth) come through, alongside a gentle saltiness and faint tang that lingers on the palate.\u003c\/p\u003e\n\u003chr data-end=\"1107\" data-start=\"1104\"\u003e\n\u003ch2 data-end=\"1127\" data-start=\"1109\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1429\" data-start=\"1129\"\u003eA balanced and calming clay that offers both structure and softness. The initial crunch gives way to a slow, creamy breakdown, making it ideal for those who enjoy a transition from crisp bite to smooth chew. Its clean profile and low grit make it especially appealing for a more refined clay session.\u003c\/p\u003e\n\u003chr data-end=\"1434\" data-start=\"1431\"\u003e\n\u003ch2 data-end=\"1451\" data-start=\"1436\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1669\" data-start=\"1453\"\u003e\n\u003cli data-end=\"1485\" data-start=\"1453\" data-section-id=\"1ucky2y\"\u003ePremium unsmoked kaolin clay\u003c\/li\u003e\n\u003cli data-end=\"1524\" data-start=\"1486\" data-section-id=\"1up6vde\"\u003eNaturally varied colours and tones\u003c\/li\u003e\n\u003cli data-end=\"1569\" data-start=\"1525\" data-section-id=\"1qnmg1q\"\u003eFirm, clean crunch with creamy breakdown\u003c\/li\u003e\n\u003cli data-end=\"1602\" data-start=\"1570\" data-section-id=\"1ja9yvo\"\u003eLow grit, smooth consistency\u003c\/li\u003e\n\u003cli data-end=\"1626\" data-start=\"1603\" data-section-id=\"w5lzvj\"\u003eFree from additives\u003c\/li\u003e\n\u003cli data-end=\"1669\" data-start=\"1627\" data-section-id=\"subpr6\"\u003eTraditionally sourced from West Africa\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1674\" data-start=\"1671\"\u003e\n\u003ch2 data-end=\"1694\" data-start=\"1676\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2801\" data-start=\"1696\"\u003e\n\u003cli data-end=\"1745\" data-start=\"1696\" data-section-id=\"pzk31d\"\u003e\n\u003cstrong data-end=\"1707\" data-start=\"1698\"\u003eSize:\u003c\/strong\u003e Varies; approximately 2–4 cm pieces\u003c\/li\u003e\n\u003cli data-end=\"1790\" data-start=\"1746\" data-section-id=\"1a5cl8h\"\u003e\n\u003cstrong data-end=\"1759\" data-start=\"1748\"\u003eWeight:\u003c\/strong\u003e Available in 100 g and 250 g\u003c\/li\u003e\n\u003cli data-end=\"1839\" data-start=\"1791\" data-section-id=\"18u0t5q\"\u003e\n\u003cstrong data-end=\"1803\" data-start=\"1793\"\u003eShape:\u003c\/strong\u003e Mixed, irregular chunks and balls\u003c\/li\u003e\n\u003cli data-end=\"1930\" data-start=\"1840\" data-section-id=\"108nlje\"\u003e\n\u003cstrong data-end=\"1853\" data-start=\"1842\"\u003eColour:\u003c\/strong\u003e Natural variation — white, pink, pale yellow; occasional grey outer layers\u003c\/li\u003e\n\u003cli data-end=\"1998\" data-start=\"1931\" data-section-id=\"1qsv5ws\"\u003e\n\u003cstrong data-end=\"1945\" data-start=\"1933\"\u003eTexture:\u003c\/strong\u003e Smooth, dry, low grit; slightly sticky when chewed\u003c\/li\u003e\n\u003cli data-end=\"2062\" data-start=\"1999\" data-section-id=\"1r7n0rx\"\u003e\n\u003cstrong data-end=\"2019\" data-start=\"2001\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, clean snap with creamy crumble\u003c\/li\u003e\n\u003cli data-end=\"2151\" data-start=\"2063\" data-section-id=\"xdf1du\"\u003e\n\u003cstrong data-end=\"2083\" data-start=\"2065\"\u003eTaste Profile:\u003c\/strong\u003e Mild earthy, softly smoky, mineral-rich with subtle salt and tang\u003c\/li\u003e\n\u003cli data-end=\"2224\" data-start=\"2152\" data-section-id=\"arhc1o\"\u003e\n\u003cstrong data-end=\"2170\" data-start=\"2154\"\u003eIngredients:\u003c\/strong\u003e 100% natural kaolin clay (Calaba \/ Calabar \/ Lokpo\/ Calabash Chalk)\u003c\/li\u003e\n\u003cli data-end=\"2314\" data-start=\"2225\" data-section-id=\"12maxaz\"\u003e\n\u003cstrong data-end=\"2249\" data-start=\"2227\"\u003eCountry of Origin:\u003c\/strong\u003e West Africa (Ivory Coast, Nigeria, Cameroon – batch dependent)\u003c\/li\u003e\n\u003cli data-end=\"2356\" data-start=\"2315\" data-section-id=\"1njb8p9\"\u003e\n\u003cstrong data-end=\"2328\" data-start=\"2317\"\u003eVendor:\u003c\/strong\u003e African Clays Distributor\u003c\/li\u003e\n\u003cli data-is-last-node=\"\" data-end=\"2801\" data-start=\"2357\" data-section-id=\"1bre21m\"\u003e\n\u003cstrong data-end=\"2388\" data-start=\"2359\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Calaba, also known as Lokpo or Calabar chalk, has been used for generations across West African communities. Naturally harvested from kaolin-rich deposits and air-dried without smoking, it is valued for its smooth texture, balanced flavour, and natural beauty. Deeply rooted in cultural traditions and geophagy practices, it remains a widely appreciated clay for its purity and consistent, satisfying experience.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756162281799,"sku":"0301010008","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52756162314567,"sku":"0301010009","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/African_Calaba_Clay_1.png?v=1778027503"},{"product_id":"mystery-mix-ups-by-colour-natural-edible-clay","title":"Mystery Mix Ups by Colour - Surprise Edible Clay Chunks, Treats, Powders, Crumbs","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\"\u003cmeta charset=\"utf-8\"\u003ePick your colour. Forget the contents. Open the box and discover your crunch.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLove a surprise? \u003c\/span\u003eMystery Mix Ups by Colour are Earthy Crunch UK’s crunchy lucky dip, packed with a constantly changing selection of natural clays, chalks, treats, chunks, crumbs and powders from across our collection.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEach Mystery Mix Up is hand-packed around a single colour family, giving you a box full of earthy shades and complementary textures without knowing exactly which products you'll receive.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe idea is simple: choose your colour, and leave the contents to us.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eYou might find recognisable favourites, smaller pieces from larger products, broken treats, crunchy chunks, loose crumbs or fine powders. The exact combination changes constantly, so no two boxes are guaranteed to be the same.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe photographs show examples of the kinds of products, colours and textures that may appear in each theme. They are examples only and are not a contents list\u003cspan\u003e. We deliberately don't provide a list of what is currently inside each box because, well... it's a Mystery Mix Up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you'd prefer to choose exactly which products you receive, our main catalogue is the place to browse. If you'd rather open a box and discover what you've got, this is your option.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eChoose your colour theme\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Mystery Mix Up is built around a particular colour family. The contents will change according to current stock, but here's an idea of the types of pieces that may appear.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e❤️ Reds \u0026amp; Browns\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA rich, earthy selection of red and brown-toned clays and treats.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYou may discover\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003eRed Nakumatts, Red Clay Biscuits, chewy treats, Red Mix Hex pieces and Red Nakumatt Cracker Balls, alongside smaller pieces and loose Red Khadi and Nakumatt powders.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect warm terracotta, deep red earth and mineral-rich brown tones, with textures ranging from firm and crunchy through to crumbly and powdery.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🧡 Oranges\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA warm-toned collection inspired by terracotta, clay pots and naturally orange earth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePossible contents include\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003eIndian Terracottas, Mexican Terracotta, Queen Terracotta, OG Tan, orange clay chunks, crunchy clay pot crumbs and earthy orange or peach-toned powders.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese mixes tend to have a distinctly earthy and terracotta-led character, with textures ranging from dense crunchy pieces to fragile pot fragments, crumbs and softer powders.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🩶 Greys\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor anyone who likes their clay a little more cementy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGrey Mystery Mix Ups may contain \u003c\/span\u003ecementy clays, mixed Nakumatts, Grey Mix Hex pieces, surprise treats and crunchy balls\u003cspan\u003e, with smaller fragments and mixed Nakumatt powder also possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect cooler natural tones and earthy profiles that can range from clean mineral notes to cementy, dusty and deeper clay characteristics.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🖤 Blacks\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe darker and smokier side of the collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eBlack Mystery Mix Ups may include Smoky Sticks, Barbecue Balls, Black Cracker Cookies, Black Candy Pucks, Smoked Nakumatts and Dryfruit shards\u003cspan\u003e, with black candy powder and smaller smoky fragments potentially appearing throughout the box.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese mixes are ideal for anyone drawn towards darker colours and stronger sensory profiles, with possible notes of smoky earth, roasted minerals, dry clay and petrol-like aromas.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🤍 Whites\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA lighter collection featuring chalks, pale clays and soft mineral textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003ePossible contents include classic chalks, chalk balls, Choco Chip Cookies and Dusty Pops, along with delicate pieces and soft White Khadi powder.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect textures that can range from firm chalky crunches to softer, powdery breakdowns, with clean mineral and earthy characteristics.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🩷 Pinks\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA colourful selection of pink-toned clays, chalks and treats.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYour box may include \u003c\/span\u003ePink Ladoos, Pink Nakumatts, Rose Clay, Pink Slate Triangles and matching pink-toned powders, alongside smaller pieces and crumbs.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture can vary considerably depending on the contents, from dense crunchy pieces to softer, crumbly materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTexture \u0026amp; sensory experience\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe whole appeal of a Mystery Mix Up is \u003c\/span\u003evariety.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach box contains a changing combination of textures rather than a uniform product. You may find a hard piece that snaps cleanly, a softer clay that crumbles between your fingers, a chalky piece that breaks down into powder or a tiny fragment that behaves completely differently from everything around it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePossible textures include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDense and crunchy\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e pieces with a satisfying snap\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFirm clay chunks\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that fracture into smaller pieces\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCrumbly treats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a softer breakdown\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eChalky materials\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a clean, powdery texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFine powders\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a dry mineral feel\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSmall shards and fragments\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e from larger products\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause the exact contents are intentionally unknown, there is no single crunch factor or flavour profile for the whole box.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's part of the fun.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eColour \u0026amp; flavour personality\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach colour theme has its own general personality, but the exact sensory experience will depend on the individual materials included.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eYou may encounter earthy notes ranging from fresh soil after rain and damp basement through to terracotta, dusty minerals, cement, smoky earth and petrol-like characteristics.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSome pieces may have a cleaner mineral profile, while others may be noticeably darker, roasted or more intensely earthy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe colour gives you the starting point. The contents decide what happens next.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch factor: \u003c\/strong\u003eVariable –  1–5\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause every Mystery Mix Up contains different materials and fragment sizes, crunch intensity can range from soft and crumbly through to very hard and densely crunchy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you're looking for a specific crunch level, individual products in the main catalogue provide a more predictable experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe mixed contents create a varied soundscape, from sharp cracks and dense snaps to softer crumbles and dusty fractures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHarder pieces tend to produce the louder sounds, while chalks, crumbs and powders create quieter, softer sensory sounds.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy are Mystery Mix Ups discounted?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMystery Mix Ups are offered at a \u003c\/span\u003elower price because they make use of fresh pieces that don't necessarily fit our standard full-sized product listings.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBoxes may contain:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSmaller pieces from larger products\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBroken treats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFractured chunks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLoose crumbs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePartial pieces\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine powders\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eAssorted leftover portions from current batches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThese are not old or expired stock.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEverything included comes from fresh, current batches\u003cspan\u003e in our regular collection. The lower price reflects the fact that you're receiving assorted smaller pieces, broken products, crumbs and powders rather than complete products in their original presentation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBasically, you're getting the interesting bits without paying full price for the packaging and presentation of a standard product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you want specific products in their original shapes and sizes, we recommend shopping the main catalogue instead.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eThe Mystery is the point\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eOne of the most important things to understand before ordering is that we cannot tell you exactly what will be inside your box.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eNo contents list.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eNo picking your favourites.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eNo “can I have the black one with the Smoky Sticks?”\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eNope.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eYou choose the colour theme, and we pack the surprise.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe contents change as our stock changes, meaning even two boxes ordered from the same colour category may look completely different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt's a sheer Mystery.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eNatural variation \u0026amp; breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNatural clay and chalk materials vary naturally in \u003c\/span\u003ecolour, density, moisture, shape, size and hardness.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause Mystery Mix Ups intentionally contain smaller pieces, broken treats, crumbs and powders, some additional crumbling may occur during packing, handling or transit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA little loose powder or a few extra crumbs are therefore completely normal and part of the nature of this product.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eImportant information\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEvery Mystery Mix Up is unique. No two boxes are guaranteed to contain the same selection.\u003c\/li\u003e\n\u003cli\u003eThe colour theme is guaranteed. The individual products are not.\u003c\/li\u003e\n\u003cli\u003eWe cannot provide the exact contents of an individual Mystery Mix Up before dispatch.\u003c\/li\u003e\n\u003cli\u003ePhotos are examples only and show the general colour, style and variety rather than exact contents.\u003c\/li\u003e\n\u003cli\u003eContents change according to current stock.\u003c\/li\u003e\n\u003cli\u003eSmaller pieces, crumbs, broken treats and powders are intentionally included.\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdditional breakage or crumbling may occur during handling and transit.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThere is no guaranteed number of individual pieces or products.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIf you want to choose specific products, shapes or textures, please shop the main catalogue instead.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003cspan class=\"text-token-text-primary cursor-text rounded-sm\"\u003eVaries\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable – chunks, treats, biscuits, balls, shards, fragments, crumbs and powders\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Based on selected colour theme, with natural variation between individual materials\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable – from soft and powdery to firm, dense and highly crunchy\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable, approximately 1–5\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste profile:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable according to individual contents, with earthy, mineral, terracotta, chalky, smoky and roasted-earth characteristics possible\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural clay and\/or chalk materials. Exact ingredients vary according to the contents of each Mystery Mix Up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCountry of origin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies according to individual products included\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Surprise lovers, sensory exploration, ASMR, variety seekers and clay enthusiasts who enjoy discovering different textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e An unpredictable colour-themed selection of natural clay and chalk materials designed for exploring a variety of earthy textures, crunches and sensory characteristics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003e\u003cspan\u003eMystery Mix Ups by Colour draw from natural clays and chalks sourced from different regions and traditional clay-producing areas represented within the Earthy Crunch UK collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause the contents vary from box to box, the specific regional and traditional background will depend on the individual materials included. The colour theme is the organising principle rather than a single geographical origin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Reds\/Browns \/ 50g","offer_id":53388365693255,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ 75g","offer_id":53388365660487,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ 100g","offer_id":52632255889735,"sku":"0708150052","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ 175g","offer_id":52632197366087,"sku":"0708150053","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ 250g","offer_id":52256390545735,"sku":"0708150054","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ 50g","offer_id":53388365758791,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Oranges \/ 75g","offer_id":53388365726023,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Oranges \/ 100g","offer_id":52632255922503,"sku":"0708150049","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ 175g","offer_id":52632197398855,"sku":"0708150050","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ 250g","offer_id":52256390578503,"sku":"0708150051","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ 50g","offer_id":53388365824327,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ 75g","offer_id":53388365791559,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ 100g","offer_id":52632255955271,"sku":"0705150040","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ 175g","offer_id":52632197431623,"sku":"0705150041","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ 250g","offer_id":52256390611271,"sku":"0708150042","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ 50g","offer_id":53388365889863,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ 75g","offer_id":53388365857095,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Whites \/ 100g","offer_id":52632255988039,"sku":"0705150037","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ 175g","offer_id":52632197464391,"sku":"0705150038","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ 250g","offer_id":52256390644039,"sku":"0705150039","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Greys \/ 50g","offer_id":53388365955399,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ 75g","offer_id":53388365922631,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ 100g","offer_id":52632256020807,"sku":"0708150043","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ 175g","offer_id":52632197497159,"sku":"0708150044","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ 250g","offer_id":52256390676807,"sku":"0708150045","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ 50g","offer_id":53388366020935,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ 75g","offer_id":53388365988167,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ 100g","offer_id":52635275428167,"sku":"0708150046","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ 175g","offer_id":52635275395399,"sku":"0708150047","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ 250g","offer_id":52635275362631,"sku":"0708150048","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b6ed1146-6c95-436f-9a30-09a0ee5cc4e0.png?v=1761672560"},{"product_id":"indian-clay-crumbs-diy","title":"Indian Clay Powder and Crumbs for DIY Treats","description":"\u003ch2 data-section-id=\"14at72t\" data-start=\"204\" data-end=\"221\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"223\" data-end=\"716\"\u003e\u003cstrong data-start=\"223\" data-end=\"235\"\u003eTexture:\u003c\/strong\u003e Loose, irregular crumb pieces with a crisp bite\u003cbr data-start=\"283\" data-end=\"286\"\u003e\u003cstrong data-start=\"286\" data-end=\"304\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"315\" data-end=\"318\"\u003e\u003cstrong data-start=\"318\" data-end=\"328\"\u003eTaste:\u003c\/strong\u003e Smoky, earthy, and mineral-rich with warm terracotta notes\u003cbr data-start=\"387\" data-end=\"390\"\u003e\u003cstrong data-start=\"390\" data-end=\"402\"\u003eSensory:\u003c\/strong\u003e Snappy crumble followed by a soft earthy melt\u003cbr data-start=\"448\" data-end=\"451\"\u003e\u003cstrong data-start=\"451\" data-end=\"462\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, various regional clay sources\u003cbr data-start=\"504\" data-end=\"507\"\u003e\u003cstrong data-start=\"507\" data-end=\"516\"\u003eUses:\u003c\/strong\u003e Ideal for sampling, mixing, sprinkling, and stash-building\u003cbr data-start=\"575\" data-end=\"578\"\u003e\u003cstrong data-start=\"578\" data-end=\"598\"\u003eClay Experience:\u003c\/strong\u003e A varied, textured experience suited to both beginners and experienced users; balanced, exploratory, and satisfying\u003c\/p\u003e\n\u003chr data-start=\"718\" data-end=\"721\"\u003e\n\u003ch2 data-section-id=\"53drpp\" data-start=\"723\" data-end=\"744\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"746\" data-end=\"1110\"\u003eCrunch, crumble, and explore with our Clay Crumb Mix — a versatile blend of irregular clay pieces offering a naturally varied sensory experience. Sourced from traditional Indian clays, this mix brings together smoky, earthy, and terracotta varieties in one convenient format, allowing you to experience a range of textures and flavour profiles in a single batch.\u003c\/p\u003e\n\u003cp data-start=\"1112\" data-end=\"1460\"\u003eEach portion reflects the diversity of India’s clay traditions, where roasted and sun-dried clays have long been valued for their distinctive textures and grounding qualities. The crumb format makes this an easy, flexible option — whether you’re sampling different profiles, creating your own blends, or building a stash with a bit of everything.\u003c\/p\u003e\n\u003chr data-start=\"1462\" data-end=\"1465\"\u003e\n\u003ch2 data-section-id=\"y0ga8t\" data-start=\"1467\" data-end=\"1488\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1490\" data-end=\"1702\"\u003eExpect a loose, crumbly structure made up of naturally broken pieces in varying sizes. The bite starts with a light to moderate snap, depending on the piece, followed by a quick crumble that breaks down easily.\u003c\/p\u003e\n\u003cp data-start=\"1704\" data-end=\"1989\"\u003eSome crumbs offer a slightly denser crunch with a firmer snap, while others lean softer and more brittle, giving way to a fine, dusty breakdown. The overall experience moves smoothly from crisp bite → crumbly fracture → soft, earthy melt, making it dynamic without being overly hard.\u003c\/p\u003e\n\u003chr data-start=\"1991\" data-end=\"1994\"\u003e\n\u003ch2 data-section-id=\"1i2bm5g\" data-start=\"1996\" data-end=\"2014\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2016\" data-end=\"2254\"\u003eThis mix delivers a layered flavour profile that shifts with each piece. Smoky crumbs bring roasted, slightly ashy notes with a bold, mineral edge, while terracotta pieces offer a warmer, soil-like depth with a subtle natural sweetness.\u003c\/p\u003e\n\u003cp data-start=\"2256\" data-end=\"2532\"\u003eEarthier elements round things out with a dry, grounding mineral profile. The aroma is gently earthy with hints of roasted clay, becoming more pronounced as the crumbs break down. Flavour develops gradually during chewing, moving from dry and crisp to soft and mineral-rich.\u003c\/p\u003e\n\u003chr data-start=\"2534\" data-end=\"2537\"\u003e\n\u003ch2 data-section-id=\"9w1huj\" data-start=\"2539\" data-end=\"2563\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2565\" data-end=\"3087\"\u003e\u003cstrong data-start=\"2565\" data-end=\"2576\"\u003eWeight:\u003c\/strong\u003e Available in 50g, 75g, and 100g kraft tubs\u003cbr data-start=\"2619\" data-end=\"2622\"\u003e\u003cstrong data-start=\"2622\" data-end=\"2632\"\u003eShape:\u003c\/strong\u003e Irregular crumb pieces, naturally broken\u003cbr data-start=\"2673\" data-end=\"2676\"\u003e\u003cstrong data-start=\"2676\" data-end=\"2687\"\u003eColour:\u003c\/strong\u003e Mixed earthy tones — smoky browns, soft neutrals, and warm terracotta reds\u003cbr data-start=\"2762\" data-end=\"2765\"\u003e\u003cstrong data-start=\"2765\" data-end=\"2781\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2844\" data-end=\"2847\"\u003e\u003cstrong data-start=\"2847\" data-end=\"2858\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"2875\" data-end=\"2878\"\u003e\u003cstrong data-start=\"2878\" data-end=\"2907\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, these clays reflect a long-standing cultural connection to earth materials, valued for their texture, aroma, and natural mineral qualities\u003c\/p\u003e\n\u003chr data-start=\"3089\" data-end=\"3092\"\u003e\n\u003ch2 data-section-id=\"9rcx7q\" data-start=\"3094\" data-end=\"3109\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3111\" data-end=\"3322\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3324\" data-end=\"3538\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3540\" data-end=\"3765\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3767\" data-end=\"3829\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Indian Terracotta Clay Pot Crumbs \/ 50g","offer_id":53057641447751,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Indian Terracotta Clay Pot Crumbs \/ 75g","offer_id":53741974454599,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Indian Terracotta Clay Pot Crumbs \/ 100g","offer_id":52382084858183,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Smoky Clay Crumbs \/ 50g","offer_id":53057641480519,"sku":"0505150093","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Smoky Clay Crumbs \/ 75g","offer_id":53741974487367,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Smoky Clay Crumbs \/ 100g","offer_id":52382084890951,"sku":"0505150090","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Clay Crumbs \/ 50g","offer_id":53057641513287,"sku":"0505150094","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Clay Crumbs \/ 75g","offer_id":53741974520135,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Clay Crumbs \/ 100g","offer_id":52382084923719,"sku":"0505150091","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_9e4a65b5-d0df-4766-97eb-3405a3bfd8c0.png?v=1758536431"},{"product_id":"dark-smoky-sticks-edible-clay-treats-for-pica","title":"Rose Clay's Dark Smoky Sticks  - Deep Smoky Indian Clay treats","description":"\u003ch3 data-end=\"90\" data-start=\"68\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"463\" data-start=\"91\"\u003eDark Smoky Sticks are the bolder, more intense sibling of the original Smoky Sticks, crafted for a deeper, darker, and more aromatic smoky clay experience. They are made from a distinctive blend of Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, and Non-Roasted Nakumatt clays, resulting in a richer mineral base and a significantly more pronounced smoky edge.\u003c\/p\u003e\n\u003cp data-end=\"805\" data-start=\"465\"\u003eThe inclusion of Matapulgite and Coconut Smokey clays gives these sticks their darker grey appearance and amplifies their incense-like aroma, creating a more complex and immersive profile. Each stick measures approximately 4–6 cm and delivers a firm, structured crunch with a fine, powdery crumble that breaks away cleanly without sticking.\u003c\/p\u003e\n\u003cp data-end=\"1100\" data-start=\"807\"\u003eThis is a deeper evolution of the Smoky Sticks profile, leaning further into basement-earth tones, mineral richness, and smoky incense intensity. The overall experience is darker, more aromatic, and more layered, designed for those who enjoy stronger roasted and mineral-forward clay profiles.\u003c\/p\u003e\n\u003cblockquote data-end=\"1382\" data-start=\"1102\"\u003e\n\u003cp data-end=\"1382\" data-start=\"1104\"\u003e“Dark Smokey Sticks (Rose Clay batch) – Texture is top tier, it’s really good. Smaller in size compared to Lavi. Different to Lavi’s flavour but they’re still good. Similar in taste (cousins, not sisters). Texture is almost powdery crunch without sticky.” – Pica\/ASMR Princess\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr data-end=\"1387\" data-start=\"1384\"\u003e\n\u003ch3 data-end=\"1411\" data-start=\"1389\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1574\" data-start=\"1412\"\u003eFirm, crisp structure with a controlled break.\u003cbr data-end=\"1461\" data-start=\"1458\"\u003eFine, powdery crumbs that do not stick or clump.\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eCrunch level: medium (3\/5), with a light, airy crumble finish.\u003c\/p\u003e\n\u003chr data-end=\"1579\" data-start=\"1576\"\u003e\n\u003ch3 data-end=\"1600\" data-start=\"1581\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1786\" data-start=\"1601\"\u003eDeep smoky incense with intensified roasted clay notes.\u003cbr data-end=\"1659\" data-start=\"1656\"\u003eEarthy basement tones with mineral-rich cement undertones.\u003cbr data-end=\"1720\" data-start=\"1717\"\u003eSubtle petrichor layered beneath a stronger, darker smoky profile.\u003c\/p\u003e\n\u003chr data-end=\"1791\" data-start=\"1788\"\u003e\n\u003ch3 data-end=\"1814\" data-start=\"1793\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"2237\" data-start=\"1815\"\u003eA more concentrated and atmospheric version of the Smoky Sticks profile, Dark Smoky Sticks focus on depth, aroma, and mineral intensity. The blend of specialised clays enhances the incense-like character, while maintaining a structured bite that releases flavour in steady, layered waves. The experience feels darker and more immersive, with a stronger emphasis on roasted and mineral notes compared to lighter variations.\u003c\/p\u003e\n\u003chr data-end=\"2242\" data-start=\"2239\"\u003e\n\u003ch3 data-end=\"2262\" data-start=\"2244\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2507\" data-start=\"2263\"\u003e\n\u003cli data-end=\"2314\" data-start=\"2263\" data-section-id=\"od7yvs\"\u003eIntensified smoky, incense-forward clay profile\u003c\/li\u003e\n\u003cli data-end=\"2369\" data-start=\"2315\" data-section-id=\"gllgby\"\u003eDarker grey appearance from specialised clay blend\u003c\/li\u003e\n\u003cli data-end=\"2406\" data-start=\"2370\" data-section-id=\"1scirh\"\u003eFine, non-sticky powdery crumble\u003c\/li\u003e\n\u003cli data-end=\"2455\" data-start=\"2407\" data-section-id=\"160iqaz\"\u003eStrong mineral and basement-earth undertones\u003c\/li\u003e\n\u003cli data-end=\"2507\" data-start=\"2456\" data-section-id=\"1bmp0wc\"\u003eA deeper evolution of the original Smoky Sticks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2512\" data-start=\"2509\"\u003e\n\u003ch3 data-end=\"2535\" data-start=\"2514\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"3405\" data-start=\"2536\"\u003e\n\u003cli data-end=\"2577\" data-start=\"2536\" data-section-id=\"9ni9aw\"\u003e\n\u003cstrong data-end=\"2547\" data-start=\"2538\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-end=\"2599\" data-start=\"2578\" data-section-id=\"rk5ywx\"\u003e\n\u003cstrong data-end=\"2591\" data-start=\"2580\"\u003eWeight:\u003c\/strong\u003e 150 g\u003c\/li\u003e\n\u003cli data-end=\"2644\" data-start=\"2600\" data-section-id=\"dqbsx8\"\u003e\n\u003cstrong data-end=\"2612\" data-start=\"2602\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round)\u003c\/li\u003e\n\u003cli data-end=\"2692\" data-start=\"2645\" data-section-id=\"1kzbf7p\"\u003e\n\u003cstrong data-end=\"2658\" data-start=\"2647\"\u003eColour:\u003c\/strong\u003e dark grey with smoky undertones\u003c\/li\u003e\n\u003cli data-end=\"2765\" data-start=\"2693\" data-section-id=\"zs4gch\"\u003e\n\u003cstrong data-end=\"2707\" data-start=\"2695\"\u003eTexture:\u003c\/strong\u003e firm, crisp, with soft powdery crumbs that do not stick\u003c\/li\u003e\n\u003cli data-end=\"2806\" data-start=\"2766\" data-section-id=\"1et7e1u\"\u003e\n\u003cstrong data-end=\"2786\" data-start=\"2768\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-end=\"2905\" data-start=\"2807\" data-section-id=\"130ey82\"\u003e\n\u003cstrong data-end=\"2827\" data-start=\"2809\"\u003eTaste profile:\u003c\/strong\u003e dark smoky incense, earthy basement notes, mineral cement, subtle petrichor\u003c\/li\u003e\n\u003cli data-end=\"3007\" data-start=\"2906\" data-section-id=\"1uuwibz\"\u003e\n\u003cstrong data-end=\"2924\" data-start=\"2908\"\u003eIngredients:\u003c\/strong\u003e Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, Non-Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"3040\" data-start=\"3008\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"3032\" data-start=\"3010\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"3066\" data-start=\"3041\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"3054\" data-start=\"3043\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"3405\" data-start=\"3067\" data-section-id=\"16czip\"\u003e\n\u003cstrong data-end=\"3098\" data-start=\"3069\"\u003eTraditional clay origins:\u003c\/strong\u003e Dark Smoky Sticks build on Indian roasted clay traditions, incorporating specialised clays such as Matapulgite and Coconut Smokey to intensify incense-like smokiness while preserving the mineral depth of Nakumatt-based blends, offering a darker, more aromatic evolution of classic smoky geophagy profiles\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53108730233159,"sku":"04050901212","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":53108730200391,"sku":"04050901211","price":9.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53721247318343,"sku":"04050901213","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_adf70439-efc3-4d90-9d1e-710e5afefee5.png?v=1758991975"},{"product_id":"smoky-overload","title":"Smoky Overload - Smoky Indian Clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"38\" data-end=\"60\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"61\" data-end=\"375\"\u003eSmoky Overload is a decadent two-layered clay creation crafted for enthusiasts who crave deep smoky character and classic earthy clay flavours. Each square combines a lighter smoky layer with a richer dark smoky base, creating a complex flavour journey that balances gentle smokiness with deeper mineral intensity.\u003c\/p\u003e\n\u003cp data-start=\"377\" data-end=\"710\"\u003eThe lighter layer blends Half Roasted Nakumatt, Fully Roasted Nakumatt, Smoked Nakumatt, and Red Nakumatt, delivering subtle smoky notes with a clean grey clay profile. Beneath it sits the darker layer, made from Matapulgite, Smoked Nakumatt, Coconut Smokey, and Red Nakumatt, adding depth, richness, and a stronger earthy character.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"999\"\u003eThe result is a layered clay experience where each bite reveals both light smoky tones and darker mineral notes. With its smooth finish and crumbly structure, Smoky Overload offers a rich, satisfying indulgence for seasoned clay enthusiasts who appreciate roasted and smoked clay blends.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"1001\" data-end=\"1023\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"1024\" data-end=\"1330\"\u003eSmoky Overload has a soft yet firm structure created from compressed clay dust. The bite produces a dull, crumbly crunch that breaks down into very fine crumbs. The texture remains smooth, dry, and non-sticky throughout, with no grit and a light, dusty crumble that enhances the overall sensory experience.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1332\" data-end=\"1351\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1352\" data-end=\"1705\"\u003eThe flavour is strongly mineral and cement-like, typical of grey Nakumatt clay. Dry, earthy notes dominate the palate, complemented by subtle smokiness from the roasted and smoked clay blend. Hints of basement-like mineral depth and gentle earthy undertones round out the experience, creating a layered smoky profile that lingers softly after each bite.\u003c\/p\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1707\" data-end=\"1728\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1729\" data-end=\"2026\"\u003eEach brownie-style square delivers a balanced contrast between the lighter smoky layer and the darker, more intense base. The crumbly texture and layered clay composition create a slow, evolving flavour experience that rewards those who enjoy traditional roasted clay blends with smoky complexity.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"2028\" data-end=\"2044\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"2045\" data-end=\"2327\"\u003e\n\u003cli data-section-id=\"1g86pev\" data-start=\"2045\" data-end=\"2101\"\u003e\n\u003cp data-start=\"2047\" data-end=\"2101\"\u003eTwo-layer clay blend with contrasting smoky profiles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p04mla\" data-start=\"2102\" data-end=\"2161\"\u003e\n\u003cp data-start=\"2104\" data-end=\"2161\"\u003eCrafted from multiple roasted and smoked Nakumatt clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"u2j839\" data-start=\"2162\" data-end=\"2208\"\u003e\n\u003cp data-start=\"2164\" data-end=\"2208\"\u003eSmooth, crumbly texture with gentle crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"67mmn1\" data-start=\"2209\" data-end=\"2259\"\u003e\n\u003cp data-start=\"2211\" data-end=\"2259\"\u003eCement-like grey clay flavour with smoky depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12ciiqy\" data-start=\"2260\" data-end=\"2327\"\u003e\n\u003cp data-start=\"2262\" data-end=\"2327\"\u003eIdeal for experienced clay enthusiasts seeking layered flavours\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"2329\" data-end=\"2348\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2349\" data-end=\"3263\"\u003e\n\u003cli data-section-id=\"qgjgsu\" data-start=\"2349\" data-end=\"2392\"\u003e\n\u003cp data-start=\"2351\" data-end=\"2392\"\u003e\u003cstrong data-start=\"2351\" data-end=\"2360\"\u003eSize:\u003c\/strong\u003e Approximately 4 cm per square\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bt613z\" data-start=\"2393\" data-end=\"2429\"\u003e\n\u003cp data-start=\"2395\" data-end=\"2429\"\u003e\u003cstrong data-start=\"2395\" data-end=\"2405\"\u003eShape:\u003c\/strong\u003e Brownie-style squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"2430\" data-end=\"2456\"\u003e\n\u003cp data-start=\"2432\" data-end=\"2456\"\u003e\u003cstrong data-start=\"2432\" data-end=\"2443\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1elakid\" data-start=\"2457\" data-end=\"2563\"\u003e\n\u003cp data-start=\"2459\" data-end=\"2563\"\u003e\u003cstrong data-start=\"2459\" data-end=\"2471\"\u003eTexture:\u003c\/strong\u003e Soft compressed clay dust with dull crumbly crunch; very fine, non-sticky crumbs; no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9gyx0s\" data-start=\"2564\" data-end=\"2631\"\u003e\n\u003cp data-start=\"2566\" data-end=\"2631\"\u003e\u003cstrong data-start=\"2566\" data-end=\"2584\"\u003eCrunch factor:\u003c\/strong\u003e 3 – gentle, medium crunch with smooth finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"osf4sw\" data-start=\"2632\" data-end=\"2727\"\u003e\n\u003cp data-start=\"2634\" data-end=\"2727\"\u003e\u003cstrong data-start=\"2634\" data-end=\"2652\"\u003eTaste profile:\u003c\/strong\u003e Cement-like, dry and crumbly with smoky, mineral and basement undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1r190mv\" data-start=\"2728\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2730\" data-end=\"2748\"\u003e\u003cstrong data-start=\"2730\" data-end=\"2746\"\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2751\" data-end=\"2935\"\u003e\n\u003cli data-section-id=\"1qzxue7\" data-start=\"2751\" data-end=\"2848\"\u003e\n\u003cp data-start=\"2753\" data-end=\"2848\"\u003e\u003cstrong data-start=\"2753\" data-end=\"2769\"\u003eSmoky layer:\u003c\/strong\u003e Half Roasted Nakumatt, Fully Roasted Nakumatt, Smoked Nakumatt, Red Nakumatt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"r96ewc\" data-start=\"2851\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2853\" data-end=\"2935\"\u003e\u003cstrong data-start=\"2853\" data-end=\"2874\"\u003eDark smoky layer:\u003c\/strong\u003e Matapulgite, Smoked Nakumatt, Coconut Smokey, Red Nakumatt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2936\" data-end=\"2968\"\u003e\n\u003cp data-start=\"2938\" data-end=\"2968\"\u003e\u003cstrong data-start=\"2938\" data-end=\"2960\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jhjswb\" data-start=\"2969\" data-end=\"3022\"\u003e\n\u003cp data-start=\"2971\" data-end=\"3022\"\u003e\u003cstrong data-start=\"2971\" data-end=\"2982\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"doqaii\" data-start=\"3023\" data-end=\"3263\"\u003e\n\u003cp data-start=\"3025\" data-end=\"3263\"\u003e\u003cstrong data-start=\"3025\" data-end=\"3054\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian roasted and smoked clay preparation methods, where different Nakumatt clays are blended and layered to create depth of flavour and varied textures prized in geophagy traditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"4062\" data-end=\"4065\"\u003e\n\u003cp data-start=\"4067\" data-end=\"4428\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003e\u003cstrong data-start=\"4067\" data-end=\"4082\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 Piece (95g)","offer_id":53298518556999,"sku":"0405090170","price":6.59,"currency_code":"GBP","in_stock":true},{"title":"2 Pieces (200g)","offer_id":53298518589767,"sku":"04050901702","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_df7c0364-b23b-49de-b230-46f12e001e74.png?v=1759077432"},{"product_id":"blackurrants-treats-edible-clay-treats-for-pica","title":"Blackurrants Treats - Smoky Indian clay treats","description":"\u003cp data-start=\"74\" data-end=\"424\"\u003eBlackcurrants are rich, smoke-forward clay treats made with a bold blend of Dryfruit, Black Hall, and Magmitti smoky clays. Available in two sizes — bite-sized broken pieces or full 5 cm cookies — these dark delights are a favourite amongst Rose Clay customers, celebrated for their deep roasted flavours and smooth texture.\u003c\/p\u003e\n\u003cp data-start=\"426\" data-end=\"916\"\u003eEach piece is soft, crumbly, and sunbaked with a powdery finish that melts into a gentle chew. Crumbs are included for that extra crunch, and occasional harder granulates add variety without grit or stickiness. The flavour profile is strikingly smoky with petrol-like notes from Dryfruit clay, roasted undertones, and the signature dusty smoothness of Magmitti. When wet, they release an aroma reminiscent of rain hitting hot cement — a sensory burst for serious clay lovers.\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"1035\"\u003eIf you’re a fan of Black Candy or Black Candy Crackers, these Blackcurrants will quickly become your new favourite.\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1133\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1046\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1046\" data-end=\"1049\"\u003eTwo sizes available — broken bite-sized pieces or full cookies (approx. 5 cm each)\u003c\/p\u003e\n\u003cp data-start=\"1135\" data-end=\"1186\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1146\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eOptions: 100 g broken or 2x cookies (approx 65-75g)\u003c\/p\u003e\n\u003cp data-start=\"1188\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1188\" data-end=\"1198\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1198\" data-end=\"1201\"\u003eVaries (mostly heart-shaped)\u003c\/p\u003e\n\u003cp data-start=\"1233\" data-end=\"1259\"\u003e\u003cstrong data-start=\"1233\" data-end=\"1244\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1244\" data-end=\"1247\"\u003eDeep black\u003c\/p\u003e\n\u003cp data-start=\"1261\" data-end=\"1418\"\u003e\u003cstrong data-start=\"1261\" data-end=\"1273\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1273\" data-end=\"1276\"\u003eSoft, dry, crumbly, sunbaked; smooth powdery finish with occasional harder granulates; includes crumbs for extra crunch; non-sticky, no grit\u003c\/p\u003e\n\u003cp data-start=\"1420\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1420\" data-end=\"1438\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1438\" data-end=\"1441\"\u003e3 – Medium crunch with soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1486\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1486\" data-end=\"1504\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1504\" data-end=\"1507\"\u003eStrong smoky and roasted tones; cementy, dusty, and mineral-rich; petrol\/gasoline notes from Dryfruit clay; aroma of rain on hot cement when wet; smooth, non-sticky finish\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1758\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1698\" data-end=\"1701\"\u003eBlend of Dryfruit, Black Hall, and Magmitti smoky clays\u003c\/p\u003e\n\u003cp data-start=\"1760\" data-end=\"1792\"\u003e\u003cstrong data-start=\"1760\" data-end=\"1782\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1782\" data-end=\"1785\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1794\" data-end=\"1819\"\u003e\u003cstrong data-start=\"1794\" data-end=\"1805\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1805\" data-end=\"1808\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1821\" data-end=\"2119\"\u003e\u003cstrong data-start=\"1821\" data-end=\"1850\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1850\" data-end=\"1853\"\u003eCrafted from renowned Indian smoky clays, Blackcurrants are a modern twist on classic roasted blends. Their distinctive flavour layers and crumbly-smooth texture honour traditional geophagy practices while delivering a bold experience for today’s clay enthusiasts.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies (approx. 75g)","offer_id":52438002925895,"sku":"0405090096","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Broken Cookies (100g)","offer_id":52438002958663,"sku":"04050900962","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_8d53d7c8-b9cf-4fa9-8042-f18a54463c37.png?v=1759172072"},{"product_id":"all-blacks-natural-edible-clay-treats-pops","title":"\"All-Blacks\" Treats - Edible Indian smoky clay treats and pops - Exclusive to ECUK","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e“Deep black, lightly smoked and packed with roasted earth, cement and charred mineral depth.”\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll-Blacks Treats bring together a seriously dark collection of India's smoky and roasted clays in one bold, earthy blend. Exclusive to Earthy Crunch UK, each batch is handmade from a curated mix of Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted Nakumatt, Full Roasted Nakumatt, Black Star and Coconut Smoke.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe result is a deep black clay experience with a mild but unmistakable smoky character. The flavour starts with classic cementy earthiness before developing into roasted clay, charred minerals, dry earth and subtle smoky notes. Each variety brings its own character to the mix, so individual pieces can vary slightly depending on the blend.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture is dense and firm at first bite, breaking down easily into soft, earthy fragments. Despite the darker roasted profile, the finish remains smooth and non-gritty, making All-Blacks a surprisingly approachable option for anyone who enjoys deeper clay flavours without an aggressively hard crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable as bite-sized treats and Pops, All-Blacks are made for experienced clay enthusiasts, smoky-clay lovers and anyone who likes their sensory experiences on the darker side. Basically, the goth of the clay treat range.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense and firm at first bite, breaking into a soft, smooth and earthy crumble with no grit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mild smoky and roasted earth with charred mineral notes, classic cementy clay and dry earthy undertones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, experienced clay enthusiasts, ASMR and fans of roasted earthy flavours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold blend of roasted and smoky Indian clays combining a firm medium crunch with a soft, earthy crumble and layered charred flavours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense crack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smoother, denser and more cohesive clay texture when dampened, with the roasted earth character becoming more pronounced\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, light smoke, charred clay, dusty minerals, cement and dry soil\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Selectable options – 1 pop is up to 50g, full-sized portions are usually around 100g of clay product\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Usually heart-shaped bite-sized treats; shapes may vary between batches. Also available as Pops coated in crunchy black and smoky clay crumbs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bite-sized treats are 1–3cm while the Pops are up to 6cm long\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep black with natural charcoal, smoky and darker mineral variation throughout the blend\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian smoky clay blend including Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted Nakumatt, Full Roasted Nakumatt, Black Star and Coconut Smoke (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, Exclusively made for ECUK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Inspired by India's long history of working with natural earth materials, including the roasting and blending of clays to create distinctive colours, textures and flavours. All-Blacks brings together multiple smoky and roasted Indian clay varieties to showcase the darker, mineral-rich character associated with traditional clay practices and geophagia communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eA note about breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll-Blacks Treats and Pops are naturally fragile. They can crack, crumble or arrive broken during transit, particularly the larger Pop format. This is completely normal for this type of clay product and doesn't mean you've received a dud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe roasted and mixed nature of the blend also means individual pieces can vary slightly in density, colour and smokiness. A few loose crumbs are therefore perfectly normal and still part of the All-Blacks experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Pops Sample (10-25g)","offer_id":54844955361607,"sku":"04050900360","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"Broken Pops\/Crumbs (100g)","offer_id":54824878965063,"sku":"04050900361","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Whole Pops (x2)","offer_id":54264774295879,"sku":"04050900362","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Bite-size Treats (100g)","offer_id":54264774263111,"sku":"04050900363","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a1a6d6af-95e6-48f7-835e-e803b61b2415.png?v=1759234291"},{"product_id":"double-delight-grey-mantle-natural-edible-clay","title":"Grey Mantle - Smoky Cementy Edible Indian Clay treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e“Smoky roasted shell, clean cementy centre, two clays in one seriously satisfying crunch.”\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDouble Delight Balls, also known as \u003c\/span\u003eGrey Mantle\u003cspan\u003e, are a layered Indian clay treat combining the clean, mineral-rich character of grey clay with the darker, roasted depth of Black Candy. Each pack contains four hand-rolled spheres with a soft grey clay centre wrapped in a darker, smoke-infused outer layer, creating a striking two-tone finish and a completely different experience from the first bite to the last.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe outer coating brings a medium, satisfying crunch with gentle smoky and roasted notes before giving way to the softer grey centre. Once broken down, the texture becomes smooth and paste-like, with a clean, silky finish and none of the grit or loose crumbs associated with some more heavily textured clays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFlavour-wise, Double Delight sits neatly between fresh, cementy grey clay and darker roasted earth. Expect mineral-rich cement notes, subtle basement character and a gentle charred smokiness that adds depth without completely taking over.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium-crunching smoky outer layer followed by a softer, smooth and paste-like grey clay centre\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cementy, earthy and mineral-rich with basement notes and gentle roasted smokiness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, smoky-clay lovers, ASMR and slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A two-stage clay experience that moves from a smoky outer crunch into a smooth, mellow grey-clay centre.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smoother, creamier and more cohesive texture when dampened\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, smoky clay, cement, damp basement and dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 110g, 4 balls per pack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Round, hand-rolled double-layered balls\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dark grey smoky exterior with a light grey centre\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Grey Candy blend (assorted grey clays) coated in Black Candy blend containing Dryfruit, Magmitti and Fully Roasted Nakumatt Clays (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Indian clay traditions encompass a wide range of mineral-rich grey, roasted and smoked clay varieties, each with its own characteristic texture and flavour. Double Delight takes inspiration from these contrasting profiles by pairing a lighter grey clay centre with a darker roasted outer layer for a modern, layered clay experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52460530925895,"sku":"0405090122","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_480e0465-6d6f-4b17-97ee-bc8c5655dfe0.png?v=1759436750"},{"product_id":"black-slate-balls","title":"Black Slate Balls with crumbs - Edible Shale Stone treats for Pica\/Geophagia","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eBlack Slate Balls are bold, mineral-rich clay treats crafted from 100% black slate powder with the addition of natural crumbs for subtle texture contrast. Hand-formed into compact spheres, each piece showcases deep charcoal to slate-black tones with a naturally smooth, slightly rustic finish. Visually striking and satisfyingly tactile, they offer a grounded, moody clay experience from the very first bite.\u003c\/p\u003e\n\u003ch3\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp\u003eThese balls deliver a gentle initial bite before quickly breaking down into a soft, dry crumble. The texture transforms into a smooth, powdery paste with no grit, while the added crumbs introduce light bursts of crunch that elevate the overall mouthfeel.\u003c\/p\u003e\n\u003ch3\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp\u003eExpect a distinctly cement-like, mineral-heavy profile layered with dusty asphalt notes, damp basement earthiness, and a subtle smokiness typical of dark slate clays. When moistened, the flavour deepens into rich, earthy tones with a lingering, atmospheric finish.\u003c\/p\u003e\n\u003ch3\u003eClay Experience\u003c\/h3\u003e\n\u003cp\u003eBlack Slate Balls are ideal for those drawn to darker, more grounding clay profiles. The combination of soft crumble and light crunch makes them both easy to enjoy and deeply satisfying, offering a clean, refined slate experience with added texture interest.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMade from 100% black slate clay powder\u003c\/li\u003e\n\u003cli\u003eHand-rolled into compact spheres\u003c\/li\u003e\n\u003cli\u003eSmooth, grit-free crumble\u003c\/li\u003e\n\u003cli\u003eSubtle crunchy crumb accents\u003c\/li\u003e\n\u003cli\u003eDeep, smoky and mineral-rich flavour profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Approx. 2 cm spheres\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 100g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Charcoal grey to deep slate black\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft, dry crumble with powdery paste; smooth with crunchy crumb accents; no grit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 2 – soft bites with quick crumble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste profile:\u003c\/strong\u003e Cement-like, dusty, mineral-rich with asphalt and smoky slate tones; damp basement and earthy depth when wet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% black slate clay powder with crumbs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s long-standing geophagic traditions, slate-based clays are prized for their deep mineral character and grounding flavour. This variation highlights that heritage through a smoother, crumb-enhanced texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly\u003c\/em\u003e.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53571279978823,"sku":"04050901001","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_d38c64a8-34d2-4e5d-ad62-24626d37a134.png?v=1759439134"},{"product_id":"red-balls-covered-in-cemented-clays-x4-edible-clay-treats-for-pica","title":"\"Earth's Core\" - Red Balls covered in Cementy Clays (x3) - Edible clay treats for Pica","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"100\" data-end=\"119\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"121\" data-end=\"402\"\u003eEarth’s Core is a visually striking clay creation that plays with contrast, depth, and layered experience. Each sphere reveals a bold transformation—from a smooth, cement-toned exterior to a rich, fiery red centre—bringing together two distinct clay profiles in one cohesive piece.\u003c\/p\u003e\n\u003cp data-start=\"404\" data-end=\"729\"\u003eCrafted using traditional Indian clays, the inner core blends Red Khadi, Red Nakumatt, and natural red earths, offering an iron-rich, mineral-forward flavour with a warm, earthy depth. This vibrant centre is carefully encased in soft grey clays, delivering a dusty, cement-like outer layer that balances the intensity within.\u003c\/p\u003e\n\u003cp data-start=\"731\" data-end=\"888\"\u003eDesigned for those who enjoy contrast in both texture and flavour, Earth’s Core offers a sensory journey from muted mineral tones to bold red earth richness.\u003c\/p\u003e\n\u003chr data-start=\"890\" data-end=\"893\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"895\" data-end=\"914\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"916\" data-end=\"1081\"\u003eA medium crunch that breaks cleanly before softening into a dry, powdery paste. The texture remains smooth throughout, with subtle crunchy crumb accents and no grit.\u003c\/p\u003e\n\u003chr data-start=\"1083\" data-end=\"1086\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1088\" data-end=\"1104\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1106\" data-end=\"1278\"\u003eCementy and dusty on the outside, transitioning into a deeper iron-rich earthiness at the centre. Notes of mineral warmth and red clay richness develop as the layers blend.\u003c\/p\u003e\n\u003chr data-start=\"1280\" data-end=\"1283\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1285\" data-end=\"1303\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1305\" data-end=\"1588\"\u003eEach sphere delivers a layered experience—starting with a gentle, cement-like bite before revealing the bold, red mineral core. The shift in flavour and texture makes every piece feel dynamic and satisfying, ideal for those who appreciate depth and contrast in their clay selections.\u003c\/p\u003e\n\u003chr data-start=\"1590\" data-end=\"1593\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1595\" data-end=\"1610\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1612\" data-end=\"1881\"\u003e\n\u003cli data-section-id=\"smc59v\" data-start=\"1612\" data-end=\"1669\"\u003eDual-layer clay composition with contrasting flavours\u003c\/li\u003e\n\u003cli data-section-id=\"1dh8jn3\" data-start=\"1670\" data-end=\"1716\"\u003eIron-rich red clay core with mineral depth\u003c\/li\u003e\n\u003cli data-section-id=\"45jumv\" data-start=\"1717\" data-end=\"1767\"\u003eSmooth grey outer shell with cement-like notes\u003c\/li\u003e\n\u003cli data-section-id=\"1li612p\" data-start=\"1768\" data-end=\"1804\"\u003eMedium crunch with clean crumble\u003c\/li\u003e\n\u003cli data-section-id=\"1ryam4k\" data-start=\"1805\" data-end=\"1834\"\u003eGrit-free, powdery finish\u003c\/li\u003e\n\u003cli data-section-id=\"dp1pp0\" data-start=\"1835\" data-end=\"1881\"\u003eHandcrafted using traditional Indian clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1883\" data-end=\"1886\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1888\" data-end=\"1906\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1908\" data-end=\"2689\"\u003e\n\u003cli data-section-id=\"zd3i1r\" data-start=\"1908\" data-end=\"1945\"\u003e\n\u003cstrong data-start=\"1910\" data-end=\"1919\"\u003eSize:\u003c\/strong\u003e Approx. 2 cm per sphere\u003c\/li\u003e\n\u003cli data-section-id=\"9i1w6\" data-start=\"1946\" data-end=\"1994\"\u003e\n\u003cstrong data-start=\"1948\" data-end=\"1959\"\u003eWeight:\u003c\/strong\u003e Approx. 95 g (3 pieces per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1cwgvou\" data-start=\"1995\" data-end=\"2023\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2007\"\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/li\u003e\n\u003cli data-section-id=\"kquh5i\" data-start=\"2024\" data-end=\"2082\"\u003e\n\u003cstrong data-start=\"2026\" data-end=\"2037\"\u003eColour:\u003c\/strong\u003e Light grey exterior with rich red interior\u003c\/li\u003e\n\u003cli data-section-id=\"hyoxtm\" data-start=\"2083\" data-end=\"2185\"\u003e\n\u003cstrong data-start=\"2085\" data-end=\"2097\"\u003eTexture:\u003c\/strong\u003e Medium crunch, dry crumble, powdery paste; smooth with crunchy crumb accents; no grit\u003c\/li\u003e\n\u003cli data-section-id=\"1d0c7lb\" data-start=\"2186\" data-end=\"2244\"\u003e\n\u003cstrong data-start=\"2188\" data-end=\"2206\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium bites with quick crumble\u003c\/li\u003e\n\u003cli data-section-id=\"1v7qrb4\" data-start=\"2245\" data-end=\"2345\"\u003e\n\u003cstrong data-start=\"2247\" data-end=\"2265\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, dusty, and mineral-rich with iron depth from the red clay centre\u003c\/li\u003e\n\u003cli data-section-id=\"d7jg5i\" data-start=\"2346\" data-end=\"2456\"\u003e\n\u003cstrong data-start=\"2348\" data-end=\"2364\"\u003eIngredients:\u003c\/strong\u003e Red Khadi, Red Nakumatt, and natural red clays (core); encased in cement-toned grey clays\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2457\" data-end=\"2489\"\u003e\n\u003cstrong data-start=\"2459\" data-end=\"2481\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2490\" data-end=\"2515\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2503\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"1ydd7p6\" data-start=\"2516\" data-end=\"2689\"\u003e\n\u003cstrong data-start=\"2518\" data-end=\"2547\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s layered earth traditions, combining grounding grey clays with iron-rich red earths to reflect natural depth and balance\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52461763264839,"sku":"0405090129","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_f74cc457-b069-4740-91b0-df11d602838b.png?v=1759439162"},{"product_id":"green-clay-balls-x5-edible-clay-treats-for-pica","title":"Crystal Moons\/ Green Clay Balls - Cementy Indian Clay treats","description":"\u003ch3 data-section-id=\"1n8lizy\" data-start=\"170\" data-end=\"190\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"191\" data-end=\"735\"\u003eGreen Clay Balls are a refreshing twist on classic grey and black clay profiles, offering a softer, powdery crunch and a subtly fresh flavour. Handcrafted from 100% Crystal Moon Clay with crumbs, these bite-sized spheres deliver a unique combination of cement-like depth and garden-fresh earthiness. Each ball provides a spring-like lift to mineral-rich clay, balancing dusty basement notes with faint grassy undertones. The inclusion of crumbs adds tactile variety, giving each bite a satisfying interplay of smooth crumble and light crunch.\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"933\"\u003ePerfect for enthusiasts who enjoy classic cementy clays but want a lighter, fresher edge, Green Clay Balls offer an invigorating, multi-layered sensory experience in a compact, collectable form.\u003c\/p\u003e\n\u003chr data-start=\"935\" data-end=\"938\"\u003e\n\u003ch3 data-section-id=\"1hqzsji\" data-start=\"940\" data-end=\"960\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"961\" data-end=\"1113\"\u003eSoft, powdery crumble with light crumbs; gentle chew; non-gritty. Medium crunch (Crunch Factor 3) that transitions smoothly into a soft, dusty finish.\u003c\/p\u003e\n\u003ch3 data-section-id=\"104e4rr\" data-start=\"1115\" data-end=\"1132\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1133\" data-end=\"1294\"\u003eCementy and basement-dry with subtle garden freshness, rain-on-soil petrichor, and a faint grassy note. Dusty, mineral-rich finish enhanced by crumbly texture.\u003c\/p\u003e\n\u003ch3 data-section-id=\"21hohb\" data-start=\"1296\" data-end=\"1315\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1316\" data-end=\"1502\"\u003eBite-sized spheres with a soft, powdery snap and delicate crumb layering. Ideal for mindful clay tasting, sensory play, or adding a fresh, spring-like contrast to your clay collection.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1504\" data-end=\"1520\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1521\" data-end=\"1764\"\u003e\n\u003cli data-section-id=\"upnu4s\" data-start=\"1521\" data-end=\"1584\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1584\"\u003eSmall, pale green-grey spheres with natural tonal variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14g0v16\" data-start=\"1585\" data-end=\"1635\"\u003e\n\u003cp data-start=\"1587\" data-end=\"1635\"\u003eSoft, dusty medium crunch with crumbly texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1pak9yg\" data-start=\"1636\" data-end=\"1697\"\u003e\n\u003cp data-start=\"1638\" data-end=\"1697\"\u003eMineral-rich cementy flavour with garden-fresh undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"18upjw9\" data-start=\"1698\" data-end=\"1764\"\u003e\n\u003cp data-start=\"1700\" data-end=\"1764\"\u003eSubtle, spring-like freshness in a compact, collectible format\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1766\" data-end=\"1769\"\u003e\n\u003ch3 data-section-id=\"1o2c85r\" data-start=\"1771\" data-end=\"1790\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1791\" data-end=\"2600\"\u003e\n\u003cli data-section-id=\"1ehuz7c\" data-start=\"1791\" data-end=\"1821\"\u003e\n\u003cp data-start=\"1793\" data-end=\"1821\"\u003e\u003cstrong data-start=\"1793\" data-end=\"1802\"\u003eSize:\u003c\/strong\u003e 1.5–2 cm spheres\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xe06y2\" data-start=\"1822\" data-end=\"1851\"\u003e\n\u003cp data-start=\"1824\" data-end=\"1851\"\u003e\u003cstrong data-start=\"1824\" data-end=\"1835\"\u003eWeight:\u003c\/strong\u003e Approx. 115 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1pfa59s\" data-start=\"1852\" data-end=\"1884\"\u003e\n\u003cp data-start=\"1854\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1854\" data-end=\"1864\"\u003eShape:\u003c\/strong\u003e Small round balls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kxgixz\" data-start=\"1885\" data-end=\"1945\"\u003e\n\u003cp data-start=\"1887\" data-end=\"1945\"\u003e\u003cstrong data-start=\"1887\" data-end=\"1898\"\u003eColour:\u003c\/strong\u003e Pale green-grey with natural tonal variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"84kw0o\" data-start=\"1946\" data-end=\"2018\"\u003e\n\u003cp data-start=\"1948\" data-end=\"2018\"\u003e\u003cstrong data-start=\"1948\" data-end=\"1960\"\u003eTexture:\u003c\/strong\u003e Soft crunch, powdery crumble with light crumbs; no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cwndv8\" data-start=\"2019\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2021\" data-end=\"2081\"\u003e\u003cstrong data-start=\"2021\" data-end=\"2039\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with soft, dusty chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h320qd\" data-start=\"2082\" data-end=\"2230\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2230\"\u003e\u003cstrong data-start=\"2084\" data-end=\"2102\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and basement-dry with fresh grassy tones, rain-on-soil petrichor, garden freshness; dusty finish with crumbly texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wtlx98\" data-start=\"2231\" data-end=\"2286\"\u003e\n\u003cp data-start=\"2233\" data-end=\"2286\"\u003e\u003cstrong data-start=\"2233\" data-end=\"2249\"\u003eIngredients:\u003c\/strong\u003e 100% Crystal Moon Clay with crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2287\" data-end=\"2319\"\u003e\n\u003cp data-start=\"2289\" data-end=\"2319\"\u003e\u003cstrong data-start=\"2289\" data-end=\"2311\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2320\" data-end=\"2345\"\u003e\n\u003cp data-start=\"2322\" data-end=\"2345\"\u003e\u003cstrong data-start=\"2322\" data-end=\"2333\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eukzsv\" data-start=\"2346\" data-end=\"2600\"\u003e\n\u003cp data-start=\"2348\" data-end=\"2600\"\u003e\u003cstrong data-start=\"2348\" data-end=\"2377\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Crystal Moon Clay is prized for its mineral clarity and subtle, fresh flavour. Its cementy base paired with garden-fresh earthiness creates a rare, sought-after clay experience that stands out from deeper, smokier clays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2602\" data-end=\"2605\"\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2607\" data-end=\"2621\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2622\" data-end=\"2969\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52461983564103,"sku":"0405090110","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b78883a8-36d6-4754-be8c-f6a288bde40c.png?v=1759441085"},{"product_id":"dryfruit-pakora-natural-edible-clay-treats","title":"Dryfruit Pakora - Dryfruit clay coated in Red Khadi - Earthy Indian edible clay treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Roasted smoky crunches wrapped in rich Red Khadi earthiness\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDryfruit Pakora is a natural Indian clay blend known for its medium crunch and bold smoky mineral flavour profile. These handcrafted bite-sized clay treats combine roasted Dryfruit clay with iron-rich Red Khadi, creating a layered sensory experience that balances deep smoky notes with rich earthy minerals. Each piece delivers flavours of roasted earth, petrol-like smokiness, wet cement, iron-rich clay, and warm mineral depth before breaking down into a smooth, powdery crumble. The texture offers a clean, dry finish with gentle crunchy crumbs and no gritty residue. Traditionally inspired by India's roasted clay preparation methods and the naturally mineral-rich character of Red Khadi.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium crunchy shell with a soft, powdery crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted smoky clay, petrol notes, wet cement, iron-rich minerals and earthy Red Khadi\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, experienced clay enthusiasts, ASMR, and those who enjoy bold mineral flavours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A rich fusion of roasted Dryfruit clay and Red Khadi that delivers a satisfying crunch before melting into a warm, smoky mineral crumble full of earthy depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dusty crack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy mineral paste while retaining its rich roasted character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, smoky minerals, petrol-like clay, iron-rich soil, dusty cement\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 100 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bite-sized natural irregular pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red-brown with natural dusty mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Dryfruit Clay and Red Khadi Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dryfruit clay is traditionally roasted to develop its distinctive smoky aroma and complex mineral profile, while Red Khadi is prized for its iron-rich earthiness and clean cement-like finish. This handcrafted blend brings together two classic Indian clays to create a bold sensory experience that celebrates the depth and diversity of traditional earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462392181063,"sku":"0405090126","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_f7877623-8ba1-400e-8fba-635f53d646c8.png?v=1759446236"},{"product_id":"red-nakumatt-coated-in-red-khadi-125g-edible-clay-treats-for-pica","title":"Red Pakora - Red Nakumatt coated in Red Khadi  - Earthy Indian clay treats","description":"\u003cp data-start=\"92\" data-end=\"434\"\u003eRed Nakumatt coated in Red Khadi is a bold, iron-rich treat that celebrates the best of India’s red clays. Each bite-sized piece is crafted with a core of deep, earthy Red Nakumatt, then coated in a fine layer of Red Khadi powder, creating a double-layered indulgence for lovers of strong, cementy clays.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"839\"\u003eThe texture begins with a medium crunch that quickly breaks down into a smooth, crumbly paste, releasing earthy, mineral-rich tones with a touch of dustiness. Crumbs add a little extra crunch along the way, keeping every bite interesting. The flavour is a striking balance of cement-like dampness and iron-heavy warmth, with notes of basement earth, red topsoil, and freshly broken brick dust.\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"995\"\u003ePerfect for those who crave robust red clays, this treat combines the gritty cementy appeal of Nakumatt with the smooth, grounding powderiness of Khadi.\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"997\" data-end=\"1006\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1027\" data-end=\"1038\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1055\" data-end=\"1065\"\u003eShape:\u003c\/strong\u003e Natural, irregular pieces\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1094\" data-end=\"1105\"\u003eColour:\u003c\/strong\u003e Rich deep reds with dusty coating\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1142\" data-end=\"1154\"\u003eTexture:\u003c\/strong\u003e Medium-hard, breaks into soft, powdery paste; coating gives a smooth, dry crumble; includes crumbs for added crunch\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1291\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with smooth, crumbly chew\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1338\" data-end=\"1356\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, mineral-rich with damp basement tones, iron-heavy earthiness, and red topsoil dust; grounding and bold\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay coated in Red Khadi\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1528\" data-end=\"1550\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1559\" data-end=\"1570\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1612\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Both Red Nakumatt and Red Khadi are highly regarded within Indian geophagy traditions for their earthy depth and mineral richness. This layered treat highlights the distinctive profiles of both clays—cementy and robust from the Nakumatt core, softened and enriched by the Khadi coating.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462831173959,"sku":"0405090155","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_dba5843a-f8ec-4777-97e8-f0ad91a59c0c.png?v=1759446264"},{"product_id":"all-reds-natural-edible-clay-treats-pops","title":"\"All-Reds\" Clay Treats - Exclusive to ECUK - Mineral-rich Indian edible clay treats and pops","description":"\u003cblockquote\u003e\n\u003ch4 style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e“Three red clays, one bold mineral crunch with wet cement and fresh-rain petrichor.”\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cspan\u003eAll-Reds Treats bring together three classic Indian red clays in one bold, mineral-rich collection. Exclusive to Earthy Crunch UK, each batch is handmade from Red Nakumatt, Red Khadi and Red Shale Stone, creating a layered red-clay experience with natural variation in colour, texture and flavour throughout.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cspan\u003eThese aren't your delicate little pink clays. All-Reds has a deeper, earthier personality, opening with notes of wet cement, iron-rich minerals, red topsoil and dusty earth before developing into fresh rain-on-soil petrichor and subtle damp-basement mineral notes. The result is a properly earthy red-clay experience with plenty of mineral depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cspan\u003eThe texture sits comfortably in the medium range, giving a satisfying initial crunch before breaking down into a soft, smooth and powdery crumble. Natural clay variation throughout the blend adds little changes in texture from piece to piece, keeping things interesting without introducing any unpleasant grit or stickiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cspan\u003eAvailable as bite-sized treats and Pops, All-Reds is ideal for anyone who loves richer red clay flavours and that distinctive combination of iron-heavy earth, wet cement and fresh rain. Three clays, one very earthy little package.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium crunchy bite followed by a soft, smooth and powdery crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Iron-rich red earth with wet cement, red topsoil, dusty minerals, petrichor and subtle damp-basement notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red clay enthusiasts, ASMR, beginners and lovers of bold mineral-rich earth flavours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A layered blend of three iconic Indian red clays combining satisfying medium crunches with a smooth, mineral-rich earthy crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dusty crack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smoother, creamier and more cohesive mineral-rich clay texture when dampened\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh rain, wet cement, red topsoil, iron-rich earth, dusty minerals and damp basement\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Selectable options – 1 pop is up to 50g, full-sized portions are usually around 100g of clay product\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Usually heart-shaped bite-sized treats; shapes may vary between batches. Also available as Pops coated in crunchy red clay crumbs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bite-sized treats are 1–3cm while the Pops are up to 6cm long\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rich natural red with darker and lighter earthy mineral variation throughout the blend\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay, Red Khadi Clay and Red Shale Stone Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, Exclusively made for ECUK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt, Red Khadi and Red Shale Stone represent the diverse red-toned natural clays found across India, valued within traditional clay practices and geophagia communities for their distinctive mineral character, earthy aromas and textures. All-Reds combines three varieties to showcase the depth and natural variation of India's red clays in one sensory experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan\u003eA note about breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cspan\u003eAll-Reds Treats and Pops are naturally fragile. They can crack, crumble or arrive broken during transit, particularly the larger Pop format. This is completely normal for this type of clay product and doesn't mean you've received a dud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cspan\u003eNatural crumbs and mineral variation are also part of the handmade character of the blend, so individual pieces may differ slightly in colour, density and texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Pops Sample (10-25g)","offer_id":54844840444231,"sku":"04050900390","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"Broken Pops\/Crumbs (100g)","offer_id":54824791114055,"sku":"04050900391","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Whole Pops (x2)","offer_id":54264746606919,"sku":"04050900392","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Bit-size Treats (100g)","offer_id":54264746574151,"sku":"04050900393","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4db479ae-af27-46e2-9077-1940bd1c417f.png?v=1759446632"},{"product_id":"pink-nakumatt-coated-in-rose-clay-125g-edible-clay-treats-for-pica","title":"Pink Pakora - Pink Nakumatt coated in Rose Clay  - Exclusive Indian clay treats","description":"\u003cp data-start=\"99\" data-end=\"406\"\u003ePink Nakumatt coated in Rose Clay is a soft yet bold treat that captures the best of India’s delicate pink and rose-hued clays. Each irregular chunk is made from mineral-rich Pink Nakumatt, carefully coated in dusty Rose Clay powder to enhance both flavour and texture.\u003c\/p\u003e\n\u003cp data-start=\"408\" data-end=\"843\"\u003eThese pieces have a satisfying medium crunch that quickly breaks down into a smooth, powdery paste with no grit. Crumb accents bring extra bite, while the flavour leans towards cementy freshness with subtle floral-earth undertones from the Rose Clay coating. When moistened, they release faint notes of basement dampness, sunbaked dust, and spring rain on stone, balanced by the gentle mineral sweetness of Pink Nakumatt.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1030\"\u003ePerfect for those who enjoy a cement-forward clay treat with a softer, more refined edge, this blend delivers a grounded yet refreshing profile that feels both classic and unique.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1030\"\u003e\u003cmeta charset=\"utf-8\"\u003eMade exclusively for Earthy Crunch UK\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1041\"\u003eSize:\u003c\/strong\u003e Irregular bite-sized chunks\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1083\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g per pack\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Chunk-style, hand-broken pieces\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1165\"\u003eColour:\u003c\/strong\u003e Pale pink interiors dusted with soft rose-toned coating\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1224\" data-end=\"1236\"\u003eTexture:\u003c\/strong\u003e Medium crunch with crumbly, smooth finish; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1302\" data-end=\"1320\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Solid crunch with quick crumble\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1359\" data-end=\"1377\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and mineral-rich with subtle floral earthiness; fresh rain-on-stone, dusty basement tones, and a faint natural sweetness\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1525\"\u003eIngredients:\u003c\/strong\u003e Pink Nakumatt, Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1575\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1584\" data-end=\"1595\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1608\" data-end=\"1637\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Pink Nakumatt and Rose Clay are part of India’s long-standing edible clay traditions, prized for their mineral depth and distinctive flavour. Together, they form a harmonious pairing of cementy strength and softer, rose-hued subtlety.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462936031559,"sku":"0405090151","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_17cac142-4a69-405b-8925-17903096aca2.png?v=1759447013"},{"product_id":"montana-coal","title":"Montana Midnight (Formerly known as Montana Coal) - Hand-foraged, Charcoal-like North American natural edible clay\/dirt chunks","description":"\u003cp\u003eMontana Midnight by Taste Montana is a rare, hand-foraged edible clay collected from black shale and clay shale formations in Montana, USA. Hand-foraged by Samantha Hulkani, this unique clay gets its name from its striking coal-like appearance — deep black colour, angular shards, and dense, matte texture — but it is mineral clay, not coal or charcoal.\u003c\/p\u003e\n\u003cp\u003eMontana Coal delivers a super-crunch experience. Each shard snaps cleanly and breaks into satisfying shards without dust, grit, or stickiness, providing a tactile crunch that is a favourite among pica and geophagia enthusiasts.\u003c\/p\u003e\n\u003cp\u003eThe flavour profile is bright and mineral-forward, beginning with a slightly sour, zingy note and finishing with a zesty, lemon-like lift. It is clean, refreshing, and sharply distinctive, without any burnt, smoky, or chemical undertones.\u003c\/p\u003e\n\u003cp\u003eMontana Midnight offers a unique, highly tactile, and flavourful clay experience, perfect for those seeking the true taste and crunch of hand-foraged Montana black clay.\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"831\" data-start=\"822\"\u003eSize:\u003c\/strong\u003e Medium sized chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"873\" data-start=\"862\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"899\" data-start=\"889\"\u003eShape:\u003c\/strong\u003e Irregular chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"929\" data-start=\"918\"\u003eColour:\u003c\/strong\u003e Black\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"950\" data-start=\"938\"\u003eTexture:\u003c\/strong\u003e Crumbly, compact, soft, turns slushy, non-gritty, non-sticky\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1032\" data-start=\"1014\"\u003eCrunch Factor:\u003c\/strong\u003e 4 (medium-crisp)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1070\" data-start=\"1052\"\u003eTaste Profile:\u003c\/strong\u003e Paper tones, gasoline, dirt, mild rain, lemon-citrus finish\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1149\" data-start=\"1133\"\u003eIngredients:\u003c\/strong\u003e 100% natural soft coal clay\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1202\" data-start=\"1180\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1240\" data-start=\"1229\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1286\" data-start=\"1257\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Foraged from mineral-rich Montana coal veins — a rare and texturally dynamic clay prized for its layered composition and distinctive earthy flavours.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1568\" data-start=\"1440\"\u003e\u003cstrong data-end=\"1457\" data-start=\"1440\"\u003eAvailability:\u003c\/strong\u003e Limited and rare — a unique, full-bodied clay experience for adventurous eaters and textural clay enthusiasts.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54187822285127,"sku":"0307120244","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":54187822317895,"sku":"0307120245","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":54187822350663,"sku":"0307120246","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":54187822383431,"sku":"0307120247","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4c083da3-00b3-4830-bece-36ccb5ce05d4.png?v=1760146425"},{"product_id":"blackhall-clay-natural-edible-clay","title":"Blackhall Clay - Roasted edible Indian clay","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A smooth snap followed by dusty roasted-earth minerals and a clean smoky finish.\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlackhall Clay is a natural Indian clay known for its smooth, firm crunch and gently smoky earthy profile. These irregular chunks deliver a satisfying sensory experience with notes of cement, roasted earth, dusty minerals, and subtle smokiness.The texture offers a clean, dusty finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Smooth hard snap with a clean dusty crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Cementy, earthy, roasted minerals with gentle smokiness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor: \u003c\/strong\u003e3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for: \u003c\/strong\u003eASMR enthusiasts, black clay lovers, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience: \u003c\/strong\u003eA balanced black clay that delivers earthy depth without the heavy smokiness of stronger varieties.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eRemains smooth and non-sticky, releasing a richer earthy aroma when dampened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes: \u003c\/strong\u003eRoasted earth, dusty minerals, subtle petrol notes, smoky clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Sample, 50g, 100g, 250g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular natural chunks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark grey with occasional lighter grey undertones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Blackhall Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e:AJ Clays\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eBlackhall belongs to India's tradition of mineral-rich dark clays valued for their earthy flavour, firm crunch, and distinctive roasted aromas. Often sourced from iron-rich soils, darker clays have long been appreciated within geophagia communities for their grounding texture and balanced earthy character.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54153395732807,"sku":"03050201021","price":0.79,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53697478000967,"sku":"03050201022","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g Clay","offer_id":52677509218631,"sku":"03050201020","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54153395765575,"sku":"03050201023","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g Clay","offer_id":52677509185863,"sku":"03050201024","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/13_b6716785-3c73-4cbc-88c8-2cc78e7c6d26.png?v=1781477082"},{"product_id":"black-star-clay-natural-edible-clay","title":"Black Star Clay – Bold Smoky Edible Indian Clay Chunks","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A bold smoky crunch with cementy earth and a distinctive mineral edge.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eBlack Star Clay\u003cspan\u003e is a bold, dark Indian clay known for its intense smoky aroma, deep cementy-earthy character and distinctive mineral profile. These irregular chunks have a hard, compact texture that delivers a satisfying crunch before breaking down into a smooth, dusty chew. The texture is slightly firmer than Blackhall, with a dryfruit-like crunch and a clean finish that avoids excessive grit or stickiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe flavour is powerful and layered, combining deep cement and earth with roasted mineral notes and a pronounced smoky character. Its unmistakable gasoline-like edge becomes more noticeable when dampened, adding to the atmospheric profile that makes dark clays particularly distinctive. With similarities to both Dryfruit and Magmitti clays, Black Star is a strong choice for experienced clay enthusiasts who prefer darker, more intense varieties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with naturally harvested dark Indian clays, Black Star reflects the mineral-rich character of Indian soils while its preparation develops its deeper colour, aroma and robust texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard, compact and smooth, breaking cleanly into dusty fragments with a dryfruit-like crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep cementy earth with roasted mineral notes, smoky character and a distinctive fuel-like edge.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4 – Hard\/Medium\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts \/ crunch lovers \/ ASMR \/ slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A dark, flavour-forward clay with a firm crunch, clean dusty breakdown and layered smoky-mineral character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDense smoky snap\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dampening softens the surface slightly and intensifies the smoky, mineral and fuel-like aromatic notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay \/ roasted earth \/ dusty minerals \/ cement \/ subtle fuel\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular natural chunks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dark grey to near-black with natural tonal variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Black Star Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Black Star represents the darker, mineral-rich clays traditionally associated with Indian clay use and geophagia practices. Its naturally dark appearance and roasted, smoky character reflect the distinctive sensory qualities found in some mineral-dense Indian clays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lab-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54500590453063,"sku":null,"price":0.79,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":54500590485831,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677778800967,"sku":"0305020187","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677778768199,"sku":"0305020188","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_a6dfcbc6-547f-46e1-94c8-47cfbc56b1b2.png?v=1767889641"},{"product_id":"matapulgite-clay","title":"Matapulgite Clay - Roasted Indian clay chunks","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"147\" data-end=\"173\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"151\" data-end=\"171\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"174\" data-end=\"615\"\u003eMatapulgite Clay, also known as Roasted Almond Clay, is a bold, highly crunchy edible clay designed for those who crave intensity and structure in every bite. Naturally sourced from mineral-rich Indian soil and carefully roasted, this clay delivers a medium-to-hard snap that breaks into dramatic, shard-like fragments. Firm and crisp from start to finish, it never turns creamy or gummy, maintaining a clean, low-grit, non-sticky texture.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"915\"\u003eWith its smoky, cement-forward character, Matapulgite Clay offers a robust, grounded experience. Perfect for Almond Clay enthusiasts looking for an amplified, structured flavour — this clay combines deep roasted earthiness, wet concrete undertones, and the comforting aroma of rain on warm stone.\u003c\/p\u003e\n\u003chr data-start=\"917\" data-end=\"920\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"922\" data-end=\"948\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"926\" data-end=\"946\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"949\" data-end=\"1137\"\u003eMedium-hard and very crunchy. Each bite fractures sharply into multiple shards while remaining low-grit and non-sticky. The crunch persists consistently from first bite to final crumble.\u003c\/p\u003e\n\u003chr data-start=\"1139\" data-end=\"1142\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"1144\" data-end=\"1167\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1148\" data-end=\"1165\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1379\"\u003eSmoky and roasted with cementy, wet-concrete notes. Petrichor hints evoke the freshness of rain on stone, while deep roasted mineral tones add weight and intensity. Clean, structured, and intensely satisfying.\u003c\/p\u003e\n\u003chr data-start=\"1381\" data-end=\"1384\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1386\" data-end=\"1411\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1390\" data-end=\"1409\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1412\" data-end=\"1613\"\u003eIdeal for enthusiasts who enjoy bold, no-nonsense clays with a long-lasting, snappy crunch. Matapulgite Clay delivers a full-bodied sensory experience — smoky, mineral-rich, and unmistakably roasted.\u003c\/p\u003e\n\u003chr data-start=\"1615\" data-end=\"1618\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1620\" data-end=\"1640\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1624\" data-end=\"1640\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1641\" data-end=\"1893\"\u003e\n\u003cli data-section-id=\"1t11bov\" data-start=\"1641\" data-end=\"1694\"\u003eRoasted Almond Clay with bold, structured flavour\u003c\/li\u003e\n\u003cli data-section-id=\"15an4dr\" data-start=\"1695\" data-end=\"1736\"\u003eHighly crunchy, shard-forming texture\u003c\/li\u003e\n\u003cli data-section-id=\"1iia15l\" data-start=\"1737\" data-end=\"1779\"\u003eFirm, crisp, low-grit, non-sticky bite\u003c\/li\u003e\n\u003cli data-section-id=\"vpu49k\" data-start=\"1780\" data-end=\"1835\"\u003eSmoky and cement-forward taste with petrichor notes\u003c\/li\u003e\n\u003cli data-section-id=\"2x7a69\" data-start=\"1836\" data-end=\"1893\"\u003ePerfect for strong, clean, and intense clay enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1895\" data-end=\"1898\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1900\" data-end=\"1923\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1904\" data-end=\"1923\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1924\" data-end=\"2733\"\u003e\n\u003cli data-section-id=\"q4ymca\" data-start=\"1924\" data-end=\"1972\"\u003e\n\u003cstrong data-start=\"1926\" data-end=\"1935\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1973\" data-end=\"2014\"\u003e\n\u003cstrong data-start=\"1975\" data-end=\"1986\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2015\" data-end=\"2054\"\u003e\n\u003cstrong data-start=\"2017\" data-end=\"2027\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-section-id=\"3jalbb\" data-start=\"2055\" data-end=\"2111\"\u003e\n\u003cstrong data-start=\"2057\" data-end=\"2068\"\u003eColour:\u003c\/strong\u003e Mid to dark grey with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"wc6hs3\" data-start=\"2112\" data-end=\"2217\"\u003e\n\u003cstrong data-start=\"2114\" data-end=\"2126\"\u003eTexture:\u003c\/strong\u003e Medium-hard, very crunchy; breaks into sharp shards; no creaminess; low grit; non-sticky\u003c\/li\u003e\n\u003cli data-section-id=\"awgws6\" data-start=\"2218\" data-end=\"2294\"\u003e\n\u003cstrong data-start=\"2220\" data-end=\"2238\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — strong, snappy crunch that stays crisp to the end\u003c\/li\u003e\n\u003cli data-section-id=\"2b20oy\" data-start=\"2295\" data-end=\"2400\"\u003e\n\u003cstrong data-start=\"2297\" data-end=\"2315\"\u003eTaste Profile:\u003c\/strong\u003e Smoky roasted earthiness, cementy wet-concrete notes, petrichor freshness when wet\u003c\/li\u003e\n\u003cli data-section-id=\"ky5dnr\" data-start=\"2401\" data-end=\"2468\"\u003e\n\u003cstrong data-start=\"2403\" data-end=\"2419\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted Almond clay (Matapulgite)\u003c\/li\u003e\n\u003cli data-section-id=\"103afch\" data-start=\"2469\" data-end=\"2506\"\u003e\n\u003cstrong data-start=\"2471\" data-end=\"2493\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2507\" data-end=\"2531\"\u003e\n\u003cstrong data-start=\"2509\" data-end=\"2520\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-section-id=\"1gavi1k\" data-start=\"2532\" data-end=\"2733\"\u003e\n\u003cstrong data-start=\"2534\" data-end=\"2563\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and roasted to enhance almond-clay character, delivering bold, smoky, and mineral-driven flavour with crisp, shard-like texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2735\" data-end=\"2738\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2740\" data-end=\"2760\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2744\" data-end=\"2758\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2761\" data-end=\"3108\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54500592681287,"sku":null,"price":0.79,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":54500592714055,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677783454023,"sku":"03050201261","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677783421255,"sku":"03050201262","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Matapulgite_Clay_1.png?v=1774723063"},{"product_id":"fully-roasted-nakumatt-clay-edible-clay-for-pica","title":"Full Roasted Nakumatt Clay - Roasted Indian clay","description":"\u003cp data-start=\"176\" data-end=\"622\"\u003eFull Roasted Nakumatt Clay is a bold, intense edible clay for enthusiasts who crave maximum crunch and deep, smoky-earthy flavour. Naturally harvested, cleaned, sun-dried, and fully roasted, it delivers a firm, porous texture that breaks into crisp shards with every bite. The clay is hard yet satisfying, never gritty or sticky, and melts pleasantly in the mouth after chewing, giving a rich, enduring eating experience.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"1024\"\u003eIts flavour is an earthy symphony: intensely mineral-rich with smoky, charred, and toasted notes from the full roasting process. Cementy undertones, faint metallic hints, and petrichor-like freshness evoke the scent of rain on dry soil or hot asphalt. Full Roasted Nakumatt Clay offers a robust, full-bodied taste for those who appreciate a powerful, crunchy, and naturally roasted clay experience.\u003c\/p\u003e\n\u003cp data-start=\"1026\" data-end=\"1798\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1035\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1063\" data-end=\"1066\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1077\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1158\"\u003eColour:\u003c\/strong\u003e Dark grey with some black tones\u003cbr data-start=\"1190\" data-end=\"1193\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1205\"\u003eTexture:\u003c\/strong\u003e Hard, crunchy, porous; smooth, non-sticky, low grit\u003cbr data-start=\"1257\" data-end=\"1260\"\u003e\u003cstrong data-start=\"1260\" data-end=\"1278\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1345\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1348\" data-end=\"1366\"\u003eTaste Profile:\u003c\/strong\u003e Intense earthy, smoky, roasted, cementy, mineral-rich, petrichor freshness with subtle metallic notes\u003cbr data-start=\"1468\" data-end=\"1471\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e 100% natural Nakumatt clay\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1539\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1564\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1605\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and fully roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its smoky, cementy, and mineral-forward taste\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54150002803015,"sku":"03050201161","price":0.79,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53697477247303,"sku":"03050201162","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52677785485639,"sku":"03050201160","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g Crumbs and Powder","offer_id":54150002835783,"sku":"03050201163","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677785452871,"sku":"03050201164","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_1dc18a77-8e39-4219-bd4c-5f67160c4bf7.png?v=1767576685"},{"product_id":"mixed-nakumatt-clay-crumbs-natural-edible-clay","title":"Mixed Nakumatt Clay Crumbs and Powder – Earthy Indian Clay Crumbs","description":"\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eMixed Nakumatt Clay Crumbs and Powder\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a varied blend of crushed Indian Nakumatt clays, combining Juhu, Red, Smoked, Half Roasted and Fully Roasted varieties into one convenient mix. Instead of committing to a single Nakumatt profile, this blend brings together different levels of roasting, colour, aroma and texture, creating a naturally varied clay experience in every scoop.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe mix ranges from fine powder and light, airy crumbs through to denser roasted fragments. Depending on the portion, you may encounter mild earthy notes, warm red-soil character, deeper roasted flavours or smoky mineral tones. Because the blend is naturally mixed, no two scoops are quite the same, making it a fun option for anyone who enjoys variety and contrasting textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with Indian Nakumatt clays, these natural and roasted forms reflect the diverse preparation styles and sensory characteristics found across traditional clay use and geophagia communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fine powder, soft crumbs and small denser fragments with a varied, sandy-to-crisp breakdown.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy and mineral-rich with red-soil warmth, roasted depth and occasional smoky notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e3 – Medium\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variety lovers \/ beginners \/ ASMR \/ experienced clay enthusiasts \/ slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A constantly changing blend of earthy, roasted and smoky Nakumatt profiles, ideal for exploring several textures without choosing just one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSoft crumble with occasional crisp bites\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dampening turns the finer powder and crumbs into a softer, denser texture while reducing the crispness of the roasted fragments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dusty minerals \/ red earth \/ roasted clay \/ smoky earth \/ warm terracotta\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fine powder, irregular crumbs and small fragments\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mixed beige, red, brown, grey and dark roasted tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Mixed Nakumatt Clays (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt clays are traditionally associated with Indian clay use and geophagia practices, with different preparation methods producing variations in colour, aroma and texture. This blend brings together Juhu, Red, Smoked, Half Roasted and Fully Roasted Nakumatts to showcase that variety in a single crumb mix.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lab-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52677805539655,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_84c2b7c6-c93b-4207-8312-d28263221079.png?v=1774721607"},{"product_id":"mystery-mix-ups-by-region-natural-edible-clay","title":"Mystery Mix Ups by Region - Surprise Edible Clay Chunks, Treats, Powders, Crumbs","description":"\u003cblockquote\u003e\n\u003ch4\u003e\"\u003cmeta charset=\"utf-8\"\u003eA regional lucky dip packed with crunchy chunks, crumbly treats, earthy powders and whatever else your box decides to throw at you.\"\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLove a surprise? \u003c\/span\u003eMystery Mix Ups by Region are Earthy Crunch UK’s crunchy lucky dip, packed with a constantly changing selection of natural clays, chalks, treats, chunks, crumbs and powders from a specific part of the world.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEach kraft box is hand-packed from current Earthy Crunch UK stock, making every Mystery Mix Up genuinely unique. Rather than receiving a predetermined selection, you get to discover your box piece by piece, with a mixture of textures, shapes, colours and earthy flavour profiles chosen around your selected region.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThink of it as a little geological lucky dip. You know roughly where your clays have come from, but not exactly what you're going to find inside.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe photographs show examples of the types of products, textures and pieces that may appear in each regional mix. They are examples only, not a guaranteed contents list. The exact combination changes as stock changes, which means your box may contain something completely different from the one pictured.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eUnlike our colour-based Mystery Mix Ups, these boxes are organised around geographical origin\u003cspan\u003e. Each regional selection gives you the opportunity to explore the different characteristics associated with clays and chalks from that part of the world, from dense mineral crunches and firm clay chunks to soft crumbs, powders and more delicate pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eChoose your region\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Mystery Mix Up focuses on one region. Contents vary from box to box, but here's an idea of what you might discover.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🇮🇳 India\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur Indian Mystery Mix Ups can contain a broad selection of traditional and contemporary Indian clay favourites, including \u003c\/span\u003eNakumatts, Khadi, Terracotta, red clays, Mix Hex pieces, clay biscuits, cracker balls, chalks, crumbs and earthy powders.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIndian clays can range from firm and densely crunchy to soft, crumbly and powdery, with earthy profiles that may lean towards dry soil, terracotta, minerals, cement and deeper roasted-earth notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause India has such a huge variety of regional clays and traditional earth materials, an Indian Mystery Mix Up can be particularly varied in both texture and appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🌍 Africa\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfrican Mystery Mix Ups bring together a changing selection of favourites including \u003c\/span\u003eUlo, Nzu, Eko, African chalks, clay chunks, crumbly pieces, powders and traditional earthy treats from across the continent.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect plenty of natural variation, with pieces ranging from hard and crunchy through to soft, chalky or highly crumbly textures. Depending on the contents, flavour and aroma profiles may include clean mineral chalk, dry earth, damp soil, dusty minerals and stronger roasted or earthy notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe African selection is intentionally broad, reflecting the variety of materials and regional styles represented within our collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🇺🇸 America\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe American selection can include\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003eMontana clays, American chalks, mineral-rich earths, crunchy chunks, powders and other regional favourites.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTextures can vary considerably, from dense mineral pieces with a pronounced crunch to softer chalks and fine earthy powders. Flavour profiles may lean towards clean mineral, dry earth, stone, chalk and deeper natural clay notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt's a good choice if you enjoy discovering less predictable textures rather than sticking to one particular style of clay.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🇲🇽 Mexico\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMexican Mystery Mix Ups feature a changing selection of \u003c\/span\u003eMexican Terracotta, Barro, Kaolin, clay pot pieces, earthy crumbs, powders and other traditional Mexican clays.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese can range from creamy and smooth mineral textures through to firm terracotta pieces, dry crumbs and more robust earthy clays. Depending on the mix, you may encounter notes of fired earth, damp soil, clean kaolin, minerals and classic terracotta.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMexican mixes are particularly fun if you like a combination of clay textures rather than a box where everything behaves exactly the same.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTexture \u0026amp; sensory experience\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe whole point of a Mystery Mix Up is variety.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRather than receiving several identical pieces, each box contains a mixture of \u003c\/span\u003ecrunchy, crumbly, powdery, dense and smooth textures. Some pieces may snap cleanly, others may fracture into crumbs, while softer materials can break down into a fine, dusty texture.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe sensory experience will depend entirely on the contents of your individual box.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYou may encounter:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFirm, dense pieces\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a satisfying crack or crunch\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCrumbly clays\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that fracture into smaller earthy pieces\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSoft chalks\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a smoother, powdery breakdown\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFine powders\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a dry mineral texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTerracotta-rich pieces\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a distinctly fired-earth character\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLayered or mixed textures\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e where different materials behave differently within the same box\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFlavour and aroma profiles are equally varied. Depending on your region and individual selection, you may encounter \u003c\/span\u003ecreamy mineral chalk, dry earth, fresh soil after rain, damp basement, terracotta, smoky clay, petrol-like notes, cementy minerals and deeper roasted-earth characteristics.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThere is no single Mystery Mix Up flavour profile. That's rather the point.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eCrunch factor\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVariable:\u003c\/span\u003e\u003c\/strong\u003e 1–5\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause each box contains different materials, crunch intensity varies from soft and crumbly through to very hard and densely crunchy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne piece might give you a gentle crumble while the next produces a much louder, harder crack. If you're buying a Mystery Mix Up specifically for maximum crunch, individual products with a listed crunch factor are a better choice.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eASMR experience\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe mixture of different materials makes these particularly interesting for sensory and ASMR use. Harder pieces can produce sharp cracks and dense snaps, while softer clays and chalks create quieter crumbles, dusty fractures and powdery breakdowns.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe unpredictability is part of the fun. You don't necessarily know what sound the next piece will make until you pick it up.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy are Mystery Mix Ups discounted?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMystery Mix Ups are priced at \u003c\/span\u003ea discounted rate because they make use of perfectly good material that doesn't always make sense to sell as a standard full-sized product.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBoxes may contain:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSmaller pieces from larger products\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBroken clay treats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCrumbled or fractured pieces\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLoose crumbs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePartial pieces\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine powders\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAssorted leftover portions from current batches\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThis does not mean the stock is old or unwanted.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEverything included comes from fresh, current stock. The lower price simply reflects the fact that you are receiving assorted pieces rather than complete, full-sized products in their original presentation.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIn other words, you're paying less because the pieces aren't necessarily Instagram-perfect. The clay itself hasn't suddenly developed an expiry date because it broke in half.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you'd rather receive products in their original shapes and sizes, we recommend browsing the main catalogue and purchasing individual items instead.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat will I receive?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's the mystery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery box contains a\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eselection\u003cspan\u003e from the region you choose, but the exact number of pieces, shapes, products and textures will vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne box might contain several larger chunks alongside crumbs and powders, while another might contain lots of smaller treats and broken pieces. There is no fixed number of products per box and no guaranteed individual item.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe only guarantee is the regional theme and the total packed weight.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eNatural variation \u0026amp; breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNatural clay and chalk materials are inherently variable. Differences in \u003c\/span\u003ecolour, density, moisture, shape, size, hardness and texture are completely normal.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause Mystery Mix Ups intentionally contain smaller and broken pieces, some additional crumbling may occur during packing, handling or transit. A little loose powder or a few extra crumbs are therefore part of the nature of this product rather than a fault.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eImportant information\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEvery Mystery Mix Up is unique. No two boxes are guaranteed to contain the same selection.\u003c\/li\u003e\n\u003cli\u003ePhotos are examples only. They show the general style, variety and regional theme rather than exact contents.\u003c\/li\u003e\n\u003cli\u003eContents change regularly according to current stock and available pieces.\u003c\/li\u003e\n\u003cli\u003eThere is no fixed number of pieces per box.\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmaller pieces, crumbs and powders are intentionally included.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdditional breakage or crumbling may occur during handling and transit.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIf you want specific products, shapes or textures, please purchase individual products from the main catalogue instead.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable – chunks, treats, biscuits, balls, pieces, shards, crumbs and powders\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable according to regional contents\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable – from soft and powdery to firm, dense and highly crunchy\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable, approximately 1–5\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste profile:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Region-dependent, with earthy, mineral, terracotta, chalky, smoky and roasted-earth characteristics possible\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural clay and\/or chalk materials. Exact ingredients vary by box according to current regional stock.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCountry\/region of origin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies according to selected regional Mystery Mix Up\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Curious clay enthusiasts, sensory exploration, ASMR, variety lovers and anyone who enjoys not knowing exactly what they're going to get.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A constantly changing regional selection designed for exploring different natural clay textures, crunches, colours and earthy sensory profiles without committing to individual full-sized products.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTraditional clay origins\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe clays and chalks included in Mystery Mix Ups come from different regional traditions and sourcing areas, depending on the selected box. Many of the materials represented in our collection have associations with traditional earth materials, clay preparation and geophagia practices within their regions of origin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause the contents change from box to box, specific cultural or traditional information will vary according to the individual materials included.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTest status\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"African \/ 50g","offer_id":53433851445575,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"African \/ 75g","offer_id":53433851412807,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"African \/ 100g","offer_id":52727605068103,"sku":"0708150055","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"African \/ 175g","offer_id":52727605035335,"sku":"0708150056","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"African \/ 250g","offer_id":52727605002567,"sku":"0708150057","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ 50g","offer_id":53433851511111,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ 75g","offer_id":53433851478343,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ 100g","offer_id":52727605166407,"sku":"0708150061","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ 175g","offer_id":52727605133639,"sku":"0708150062","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ 250g","offer_id":52727605100871,"sku":"0708150063","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"United States \/ 50g","offer_id":53433851576647,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"United States \/ 75g","offer_id":53433851543879,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"United States \/ 100g","offer_id":52727607787847,"sku":"0708150058","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"United States \/ 175g","offer_id":52727607755079,"sku":"0708150059","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"United States \/ 250g","offer_id":52727607722311,"sku":"0708150060","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Latin American \/ 50g","offer_id":53433851642183,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true},{"title":"Latin American \/ 75g","offer_id":53433851609415,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Latin American \/ 100g","offer_id":52727607886151,"sku":"0708150064","price":6.49,"currency_code":"GBP","in_stock":false},{"title":"Latin American \/ 175g","offer_id":52727607853383,"sku":"0708150065","price":10.95,"currency_code":"GBP","in_stock":false},{"title":"Latin American \/ 250g","offer_id":52727607820615,"sku":"0708150066","price":14.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b6b54481-d2ff-4402-b789-1d34eab84df6.png?v=1761672630"},{"product_id":"magmitti-clay-natural-edible-clay","title":"Magmitti Clay – Smoky Edible Indian Roasted Clay Chunks","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A hard roasted crunch packed with smoky earth and petrichor notes.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eMagmitti Clay\u003cspan\u003e is a bold, naturally harvested Indian clay known for its dark colour, hard porous texture and distinctive roasted-earth character. These irregular chunks are cleaned, sun-dried and lightly roasted, producing a firm, snappy crunch that breaks down into small granules and shards without becoming sticky or overly gritty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe flavour is deep and full-bodied, combining cementy mineral notes with roasted earth, smoky barbecue-like undertones and a subtle petrichor freshness. When dampened, more intense mineral and smoky aromas can emerge, with faint fuel-like notes adding to its distinctive character. The result is a robust clay experience for those who prefer darker, stronger flavours and a lasting crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with naturally harvested Indian clays, Magmitti reflects the earthy character of mineral-rich soils while its roasting gives it a deeper colour, aroma and texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard, porous and crunchy with a relatively smooth bite, breaking into firm granules and soft shards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted and earthy with cementy mineral notes, smoky barbecue character and fresh petrichor undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4 – Hard\/Medium\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts \/ crunch lovers \/ ASMR \/ slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A dark, roasted clay with a firm lasting crunch and layered smoky-earthy character for those who enjoy more intense textures and flavours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDense snap\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dampening softens the exterior and brings out stronger earthy, smoky and mineral aromas while reducing the crispness of the crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth \/ smoky clay \/ petrichor \/ dusty minerals \/ subtle barbecue\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular natural chunks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dark grey to charcoal black, with natural variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Magmitti Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Magmitti Clay is harvested from mineral-rich Indian soils before being cleaned, naturally sun-dried and lightly roasted. This preparation gives the clay its characteristic darker appearance and pronounced roasted-earth aroma, reflecting the traditional preparation of natural clays associated with geophagia practices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lab-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54500776378695,"sku":null,"price":0.79,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":54500776411463,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52811890688327,"sku":"0305020182","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52811890655559,"sku":"0305020183","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2f449027-d801-4ed4-a434-e09938fba35d.png?v=1767575857"},{"product_id":"smokey-creamy-treats-indian-natural-edible-clay","title":"Smokey Creamy Treats - Indian Smoky edible clay and creamy chalk treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Roasted smoky crunches that melt into a rich, creamy mineral crumble\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmokey Creamy Treats are a natural Indian clay and chalk blend known for their soft, crumbly crunch and smoky mineral flavour profile. These handcrafted bite-sized treats and rolls deliver a comforting sensory experience with notes of roasted dry fruit clay, charcoal earthiness, creamy white chalk, and gentle mineral sweetness. The texture begins with a satisfying medium-soft crunch before melting into a smooth, powdery, creamy crumble with no gritty finish. The roasted clay adds warmth and depth while the white chalk softens the profile, creating a beautifully balanced earthy experience. Traditionally inspired by Indian roasted clay preparation methods, these treats celebrate the distinctive smoky character of fire-roasted earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gentle crunchy bite with a soft, creamy crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky roasted minerals, charcoal earthiness, creamy white chalk and subtle mineral sweetness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, ASMR, beginners, and creamy texture enthusiasts\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A comforting blend of roasted clay and creamy chalk that delivers a mellow smoky crunch before melting into a smooth, velvety mineral crumble.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes velvety, creamy, and lightly powdery when lightly moistened.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, charcoal clay, smoky minerals, dry fruit clay, creamy chalk\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 70 to 80 g per pack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bite-sized treats or hand-rolled pieces depending on the current batch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural dark grey with creamy white marbling and subtle mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Dry Fruit Clay and White Chalk (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dry fruit clay is traditionally prepared in parts of India using roasting methods that deepen its smoky aroma, mineral richness, and earthy character. Blending it with creamy white chalk creates a softer, smoother texture while preserving the distinctive roasted notes that make this style of clay especially sought after.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Bite-Sized Treats (100g)","offer_id":54290169561415,"sku":"04050901691","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Rolls (100g) - (Limited Edition)","offer_id":54290169594183,"sku":"04050901692","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Smokey_Creamy_Bites.png?v=1772741750"},{"product_id":"creamy-rose-natural-edible-clay-chalk-kaolin-treats","title":"Creamy Rose - Indian Clay and Creamy Chalk treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A gentle snap followed by a creamy crumble with delicate rose clay crunch\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCreamy Rose is a natural Indian clay and chalk blend known for its soft, crumbly crunch and creamy earthy flavour profile. These handcrafted cookie-shaped treats deliver a comforting sensory experience with notes of mild chalk, delicate rose clay, clean minerals, and subtle earthy sweetness. The texture begins with a gentle snap before breaking into a soft, creamy crumble with satisfying crunchy rose clay pieces throughout. The finish is clean, dry, and velvety, making these treats an excellent choice for those who enjoy lighter, milder clay flavours. Traditionally inspired by India's use of naturally pale chalks and coloured mineral clays in handcrafted earth treats.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gentle crunchy shell with a soft, creamy, crumbly centre\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mild earthy chalk, clean minerals, delicate rose clay and creamy notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners, creamy clay lovers, ASMR, and slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A beautifully balanced blend of creamy white chalk and rose clay that delivers a gentle crunch followed by a rich, velvety crumble with subtle mineral depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy paste while retaining tiny mineral-rich rose clay pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh chalk, soft earth, dusty minerals, light terracotta, clean clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 105 g per pack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cookie-shaped discs or hand-rolled pieces depending on the current batch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cream with natural pink rose clay pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural White Chalk and Rose Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e White chalk and rose clay have long been hand-shaped into small treats in parts of India, where lighter mineral clays are appreciated for their smooth texture and gentle flavour. This blend combines creamy chalk with naturally pink clay, creating a balanced sensory experience that celebrates the subtle character of traditional Indian earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Cookies","offer_id":54290146492743,"sku":"04050901091","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Rolls (Limited Edition)","offer_id":54290146525511,"sku":"04050901092","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/CreamyRose.png?v=1767890162"},{"product_id":"galaxy-pops-edible-clay-treats","title":"Galaxy Pops – Red Edible Indian Mineral-Rich Clay Pops","description":"\u003cblockquote\u003e\n\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e“Dense red clay Pops with smoky dust, petrol-like minerals and a seriously satisfying crunch.”\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGalaxy Pops by Rose Clay are statement-making Indian clay Pops created for those who prefer their clay experiences bold, earthy and unapologetically mineral-heavy. Exclusive to Earthy Crunch UK, each Pop is handmade from a blend of Red Khadi and Red Nakumatt clays, with White Chalk added to soften the overall profile and bring a smoother mineral finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Pop is hand-rolled into a rounded form and mounted onto a natural slate stick before being finished with a coating of smoky clay dust. The result is a striking, deep reddish-brown Pop with a contrasting smoky exterior and a dense interior.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe flavour is firmly on the darker side, with warm red earth, dry mineral soil, asphalt and distinctive petrol-like notes. The smoky clay dust adds an extra roasted edge to the first bite, while White Chalk helps round everything off with a subtle chalky smoothness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture is dense and structured, delivering a solid crunch before gradually breaking down into an earthy crumble. The outer dusting gives the initial bite a slightly gritty character, followed by the smoother clay interior. With their natural slate sticks and galaxy-like smoky coating, these Pops are as much about the visual and tactile experience as the crunch itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm and compact with a dense interior, smoky clay dust coating and a steady crumbly breakdown\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm red earth with petrol-like mineral notes, asphalt, heated clay, dry soil and a subtle chalky finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\/Hard\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, bold crunch lovers, ASMR and fans of smoky, mineral-heavy clay profiles\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A dense red-clay Pop combining structured crunch, smoky outer dusting and deep petrol-like mineral character on a natural slate stick\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Solid crunch with dusty crackle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a denser, smoother and more cohesive clay texture when dampened\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay, heated earth, dry soil, dusty minerals, asphalt and petrol-like mineral notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 140g per Pop\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hand-rolled rounded Pop mounted on a natural slate stick\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium Pop-sized rounds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep reddish-brown with a grey smoky clay dust coating and subtle pale chalk undertones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Khadi Clay, Red Nakumatt Clay and White Chalk, finished with natural smoky clay dust and mounted on natural slate sticks (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Khadi and Red Nakumatt are Indian clays traditionally appreciated for their rich mineral character and warm, earthy profiles. White Chalk contributes a smoother, cleaner mineral element, while the smoky clay dust draws on the roasted character associated with traditional clay preparation and blending. Galaxy Pops bring these contrasting earth materials together in a modern handmade Pop format.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eA note about breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGalaxy Pops are naturally fragile despite their dense appearance. The clay can crack, chip or crumble during transit, and the smoky outer coating may shed slightly in the packaging. This is completely normal for a handmade clay Pop and doesn't mean you've received a dud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe natural slate sticks are also part of the handmade construction, so slight differences in shape, coating and overall appearance should be expected between individual Pops.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Pops Sample (10-25g)","offer_id":53384539570503,"sku":"04050901341","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"Broken Pops\/Crumbs (100g)","offer_id":53686481813831,"sku":"04050901342","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Whole Pops (x2)","offer_id":54843543912775,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Galaxy_Pop.png?v=1773101017"},{"product_id":"red-smoke-treats-natural-edible-clay","title":"Red Smokey Treats - Indian edible smoky earthy clay ball and roll treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\"\u003cmeta charset=\"utf-8\"\u003eBold red clays with a smoky snap and an iron-rich mineral finish\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Smoke Treats are a natural Indian clay blend known for their firm crunch and bold iron-rich smoky flavour profile. These handcrafted clay balls and rolls combine Red Khadi, Red Nakumatt, and roasted smoky clay crumbs to create a rich, layered sensory experience. Each piece delivers notes of wet cement, iron-rich earth, fresh petrichor, roasted minerals, and gentle charcoal smokiness before breaking down into a textured, powdery crumble. The texture offers a dense, satisfying bite with smoky clay fragments adding subtle complexity throughout. Traditionally inspired by India's appreciation of mineral-rich red clays and traditional roasted earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm, dense crunch with a textured smoky crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Iron-rich earth, wet cement, Red Khadi minerals, roasted smoky clay and subtle charcoal notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, Red Nakumatt enthusiasts, ASMR, and experienced clay collectors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold blend of classic red clays with roasted smoky fragments that delivers a satisfying snap before melting into a rich, mineral-packed crumble.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy mineral paste while retaining its deep smoky character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, wet cement, fresh rain, iron-rich minerals, charcoal smoke\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 100 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Handcrafted balls or rolls depending on the current batch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep natural red with darker smoky mineral speckling\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Khadi Clay, Red Nakumatt Clay and Roasted Smoky Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Khadi and Red Nakumatt have long been appreciated across parts of India for their bold mineral character, satisfying crunch, and naturally iron-rich flavour. The addition of roasted clay crumbs enhances these traditional earth materials with a gentle smoky depth, creating a more complex sensory experience while remaining true to classic Indian clay preparation techniques.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Balls","offer_id":54290516738375,"sku":"04050901631","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Rolls (Limited Edition)","offer_id":54290516771143,"sku":"04050901632","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_044d501c-dbbe-4fd6-a4f6-5f55f4657bac.png?v=1775479174"},{"product_id":"smokey-pakora-red-nakumatt-in-smokey-clays-clay-treats-for-pica-geophagia","title":"Smokey Pakora - Red Nakumatt in Smokey Clays - Indian Clay treats","description":"\u003cp data-start=\"0\" data-end=\"598\"\u003eSmokey Pakora is a bold, combining the richness of Red Nakumatt with deep smoky clays to create a full-bodied, earthy crunch. Inspired by the warm, roasted character often found in traditional Indian clays, this blend leans into darker flavour notes — think charcoal warmth, baked earth and faint mineral smoke. The texture is firm and satisfying, breaking with a crisp snap before softening into a dry, earthy crumble. It’s a clay that delivers both on aroma and flavour, with a grounding smokiness that lingers pleasantly after each bite.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"670\"\u003e\u003cstrong data-start=\"600\" data-end=\"608\"\u003eSize\u003c\/strong\u003e\u003cbr data-start=\"608\" data-end=\"611\"\u003eMedium bite-sized chunks and irregular pakora-style pieces.\u003c\/p\u003e\n\u003cp data-start=\"672\" data-end=\"690\"\u003e\u003cstrong data-start=\"672\" data-end=\"682\"\u003eWeight\u003c\/strong\u003e\u003cbr data-start=\"682\" data-end=\"685\"\u003e100g.\u003c\/p\u003e\n\u003cp data-start=\"692\" data-end=\"772\"\u003e\u003cstrong data-start=\"692\" data-end=\"701\"\u003eShape\u003c\/strong\u003e\u003cbr data-start=\"701\" data-end=\"704\"\u003eRustic nuggets and uneven clusters resembling small pakora fritters.\u003c\/p\u003e\n\u003cp data-start=\"774\" data-end=\"835\"\u003e\u003cstrong data-start=\"774\" data-end=\"784\"\u003eColour\u003c\/strong\u003e\u003cbr data-start=\"784\" data-end=\"787\"\u003eDeep reddish-brown with darker smoky undertones.\u003c\/p\u003e\n\u003cp data-start=\"837\" data-end=\"906\"\u003e\u003cstrong data-start=\"837\" data-end=\"848\"\u003eTexture\u003c\/strong\u003e\u003cbr data-start=\"848\" data-end=\"851\"\u003eFirm, dry and roasted with a slightly crumbly interior.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"981\"\u003e\u003cstrong data-start=\"908\" data-end=\"925\"\u003eCrunch Factor\u003c\/strong\u003e\u003cbr data-start=\"925\" data-end=\"928\"\u003eModerate to strong crunch with a crisp initial break.\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1084\"\u003e\u003cstrong data-start=\"983\" data-end=\"1000\"\u003eTaste Profile\u003c\/strong\u003e\u003cbr data-start=\"1000\" data-end=\"1003\"\u003eSmoky earth, charcoal warmth, baked clay, hints of asphalt and mineral-rich soil.\u003c\/p\u003e\n\u003cp data-start=\"1086\" data-end=\"1147\"\u003e\u003cstrong data-start=\"1086\" data-end=\"1101\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-start=\"1101\" data-end=\"1104\"\u003eRed Nakumatt clay pieces covered with smoky clays.\u003c\/p\u003e\n\u003cp data-start=\"1149\" data-end=\"1179\"\u003e\u003cstrong data-start=\"1149\" data-end=\"1170\"\u003eCountry of Origin\u003c\/strong\u003e\u003cbr data-start=\"1170\" data-end=\"1173\"\u003eIndia.\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1204\"\u003e\u003cstrong data-start=\"1181\" data-end=\"1191\"\u003eVendor\u003c\/strong\u003e\u003cbr data-start=\"1191\" data-end=\"1194\"\u003eRose Clay.\u003c\/p\u003e\n\u003cp data-start=\"1206\" data-end=\"1504\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1206\" data-end=\"1234\"\u003eTraditional Clay Origins\u003c\/strong\u003e\u003cbr data-start=\"1234\" data-end=\"1237\"\u003eRed Nakumatt clay is known for its earthy mineral depth and dense texture. When blended with roasted smoky clays, it develops a darker, fuller flavour profile reminiscent of traditional fire-roasted earth clays commonly enjoyed for their intense aroma and crisp bite.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53209029443911,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_33819c48-d5c5-4eaa-bf64-e8826dcbf1ec.png?v=1772739975"},{"product_id":"cookie-vault","title":"The Indian Cookie Vault – Indian Clay Cookie and Biscuit Samples (with Stash Box to keep)","description":"\u003cp data-start=\"164\" data-end=\"496\"\u003e\u003cmeta charset=\"utf-8\"\u003eLIMITED EDITION - Only a few in stock!\u003cbr\u003e\u003cbr\u003eThe Cookie Vault is designed for serious cookie and clay enthusiasts, offering a carefully curated selection of our most beloved baked-style clays. Perfect for those who want a multi-textured tasting experience, this collection combines smoky, iron-rich, and subtly sweet clays from trusted Indian vendors Hari and Rose Clay.\u003c\/p\u003e\n\u003cp data-start=\"498\" data-end=\"931\"\u003eWhether you’re after a smaller tasting stash or ready to dive into the full 1kg experience, the All Cookies Vault delivers an unapologetically earthy, textural, and flavour-packed assortment. Expect everything from charcoal-roasted intensity and petrol-smoky depth to iron-rich red warmth and delicate mineral undertones. Textures range from dense, compact bites to crumbly, layered crunch with a satisfying snap in every mouthful.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"984\"\u003eIncluded in The Cookie Vault (any combination of our cookie-shaped varieties) such as Black Pucks, Punjabi Ki Mitti Biscuits, King Cookies, Creamy Rose Cookies, Falooda, Cement Cookies, Mixed Clay Cookies, Red Smoke and Red Biscuits\u003c\/p\u003e\n\u003ch3 data-start=\"1815\" data-end=\"1834\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1836\" data-end=\"2935\"\u003e\n\u003cli data-start=\"1836\" data-end=\"1882\"\u003e\n\u003cp data-start=\"1838\" data-end=\"1882\"\u003e\u003cstrong data-start=\"1838\" data-end=\"1847\"\u003eSize:\u003c\/strong\u003e Pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1883\" data-end=\"1953\"\u003e\n\u003cp data-start=\"1885\" data-end=\"1953\"\u003e\u003cstrong data-start=\"1885\" data-end=\"1896\"\u003eWeight:\u003c\/strong\u003e Selectable options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1954\" data-end=\"2009\"\u003e\n\u003cp data-start=\"1956\" data-end=\"2009\"\u003e\u003cstrong data-start=\"1956\" data-end=\"1966\"\u003eShape:\u003c\/strong\u003e Primarily cookies and puck-shaped pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2010\" data-end=\"2094\"\u003e\n\u003cp data-start=\"2012\" data-end=\"2094\"\u003e\u003cstrong data-start=\"2012\" data-end=\"2023\"\u003eColour:\u003c\/strong\u003e From Charcoal black, iron-rich red, soft pink to terracotta red and slate grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2095\" data-end=\"2163\"\u003e\n\u003cp data-start=\"2097\" data-end=\"2163\"\u003e\u003cstrong data-start=\"2097\" data-end=\"2109\"\u003eTexture:\u003c\/strong\u003e Dense, crisp, firm, with layered, crumbly varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2164\" data-end=\"2226\"\u003e\n\u003cp data-start=\"2166\" data-end=\"2226\"\u003e\u003cstrong data-start=\"2166\" data-end=\"2184\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – bold snap with textural contrasts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2227\" data-end=\"2352\"\u003e\n\u003cp data-start=\"2229\" data-end=\"2352\"\u003e\u003cstrong data-start=\"2229\" data-end=\"2247\"\u003eTaste Profile:\u003c\/strong\u003e Smoky charcoal, charred undertones, petrol hints, iron-rich red earth, mineral dust, baked clay warmth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2353\" data-end=\"2474\"\u003e\n\u003cp data-start=\"2355\" data-end=\"2474\"\u003e\u003cstrong data-start=\"2355\" data-end=\"2371\"\u003eIngredients:\u003c\/strong\u003e Various natural Indian clays including Black Nakumatt, Red Nakumatt, Multani, and slate-based blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2475\" data-end=\"2507\"\u003e\n\u003cp data-start=\"2477\" data-end=\"2507\"\u003e\u003cstrong data-start=\"2477\" data-end=\"2499\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2508\" data-end=\"2543\"\u003e\n\u003cp data-start=\"2510\" data-end=\"2543\"\u003e\u003cstrong data-start=\"2510\" data-end=\"2522\"\u003eVendors:\u003c\/strong\u003e Popular trusted vendors such as Hari, CAA, Lavi and Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2544\" data-end=\"2755\"\u003e\n\u003cp data-start=\"2546\" data-end=\"2755\"\u003e\u003cstrong data-start=\"2546\" data-end=\"2575\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Showcasing a spectrum of Indian geophagic clay traditions — from charcoal-roasted blacks and iron-rich Nakumatt reds to soft Rose Clay varieties and baked, mineral-infused forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2756\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2758\" data-end=\"2935\"\u003e\u003cstrong data-start=\"2758\" data-end=\"2770\"\u003eStorage:\u003c\/strong\u003e Your vault comes in a forever plastic box with compartments — a durable, reusable container to keep your cookies fresh, organised, and ready for your next craving\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"400g (6 types of Cookies)","offer_id":53384739782983,"sku":"07051500702","price":22.99,"currency_code":"GBP","in_stock":false},{"title":"600g (6 types of Cookies)","offer_id":54289782210887,"sku":"07051500701","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"800g (12 types of Cookies)","offer_id":53384739815751,"sku":"07051500703","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"1.2kg (16 types of Cookies)","offer_id":53458915393863,"sku":"07051500704","price":48.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bfa410-2f31-49f7-a883-d58301949e83.png?v=1783283962"},{"product_id":"montana-enchantress-petrol-american-edible-clay","title":"Montana Enchantress - Hand-foraged Petrol-tone North American natural edible clay\/dirt chunks","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"69\" data-end=\"83\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"85\" data-end=\"1007\"\u003eMontana Enchantress is a natural American clay known for its soft waxy crunch and distinctive petrol-forward mineral profile. These irregular hand-foraged clay chunks deliver a satisfying sensory experience with notes of diesel oil, damp minerals, soft earth moisture, and clean petrol richness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a crisp waxy finish with a smooth melt-down and a distinctive oily mineral character appreciated within geophagia and texture-focused communities. Traditionally connected to Montana’s mineral-rich sedimentary clay regions, this clay is valued for its grounding texture, unusual petrol aroma, and evolving damp-to-crisp sensory transformation. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1009\" data-end=\"1024\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1026\" data-end=\"1764\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1038\"\u003eTexture:\u003c\/strong\u003e Soft damp clay that dries into a light waxy crunch with smooth melt-down\u003cbr data-start=\"1111\" data-end=\"1114\"\u003e\u003cstrong data-start=\"1114\" data-end=\"1124\"\u003eTaste:\u003c\/strong\u003e Petrol-rich mineral flavour with diesel tones and subtle damp clay undertones\u003cbr data-start=\"1202\" data-end=\"1205\"\u003e\u003cstrong data-start=\"1205\" data-end=\"1223\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1248\"\u003eOrigin:\u003c\/strong\u003e 🇺🇸 United States, Montana\u003cbr data-start=\"1276\" data-end=\"1279\"\u003e\u003cstrong data-start=\"1279\" data-end=\"1292\"\u003eBest for:\u003c\/strong\u003e Petrol clay lovers, collectors, ASMR enthusiasts, unique flavour seekers\u003cbr data-start=\"1365\" data-end=\"1368\"\u003e\u003cstrong data-start=\"1368\" data-end=\"1388\"\u003eClay experience:\u003c\/strong\u003e A rare petrol-forward clay with crisp oily snaps, smooth waxy breakdowns, and a clean mineral finish that avoids heavy earthiness.\u003cbr data-start=\"1519\" data-end=\"1522\"\u003e\u003cstrong data-start=\"1522\" data-end=\"1537\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1548\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1551\" data-end=\"1573\"\u003eHydration texture:\u003c\/strong\u003e Naturally soft and damp when fresh, becoming smoother and creamier with slight waxy richness when softened\u003cbr data-start=\"1680\" data-end=\"1683\"\u003e\u003cstrong data-start=\"1683\" data-end=\"1699\"\u003eAroma notes:\u003c\/strong\u003e Petrol, diesel oil, damp minerals, wet stone, soft clay moisture\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1766\" data-end=\"1784\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1786\" data-end=\"2445\"\u003e\u003cstrong data-start=\"1786\" data-end=\"1797\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"1802\" data-end=\"1805\"\u003e\u003cstrong data-start=\"1805\" data-end=\"1815\"\u003eShape:\u003c\/strong\u003e Naturally broken irregular chunks\u003cbr data-start=\"1849\" data-end=\"1852\"\u003e\u003cstrong data-start=\"1852\" data-end=\"1863\"\u003eColour:\u003c\/strong\u003e Pale grey to charcoal black with natural variation\u003cbr data-start=\"1914\" data-end=\"1917\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1933\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Earth Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2011\" data-end=\"2014\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2025\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"2039\" data-end=\"2042\"\u003e\u003cstrong data-start=\"2042\" data-end=\"2071\"\u003eTraditional clay origins:\u003c\/strong\u003e Hand-foraged from Montana’s mineral-rich landscapes, these naturally occurring clays are known for their balanced structure and unusual petrol-like mineral character. Low-iron sedimentary formations across the region contribute to the smooth waxy texture and distinctive oily aroma appreciated by collectors and sensory clay enthusiasts.\u003cbr data-start=\"2409\" data-end=\"2412\"\u003e\u003cstrong data-start=\"2412\" data-end=\"2428\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2447\" data-end=\"2460\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2462\" data-end=\"2845\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53427862143303,"sku":"0307120248","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_26322c13-163c-446f-8c21-15f70507c920.png?v=1772305518"},{"product_id":"chaco-pucks-natural-edible-clay-treats","title":"Chaco Pucks – Smoky, Deeply earthy, Indian edible clay treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\"\u003cmeta charset=\"utf-8\"\u003eDense smoky pucks with a powerful snap and a slow mineral crumble\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eChaco Pucks are a natural Indian clay blend known for their dense crunch and deep smoky mineral flavour profile. These handcrafted clay pucks combine smoky roasted clays with iron-rich Red Khadi to create a bold, grounding sensory experience. Each thick disc delivers a firm, satisfying snap with notes of roasted earth, dry soil, wet cement, smoky charcoal, and rich red minerals before gradually breaking down into a fine, powdery crumble. The texture offers a clean, dry finish with a dense earthy character that rewards slow enjoyment. Traditionally inspired by India's long-standing practice of hand-pressing mineral-rich clays into dense discs for their robust texture and distinctive earthy flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense, compact crunch with a slow, powdery crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted smoky clay, dry soil, wet cement, Red Khadi minerals and subtle charcoal notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, smoky clay enthusiasts, ASMR, and experienced clay collectors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A dense, satisfying clay puck that delivers a powerful snap before slowly melting into a rich, smoky mineral crumble.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy mineral paste while retaining its rich smoky depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, smoky charcoal, dry soil, wet cement, iron-rich minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 105 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Thick hand-pressed round pucks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural rich brown with earthy mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Smoky Clays and Red Khadi Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hand-pressed clay pucks have long been produced across parts of India, where naturally occurring mineral clays are compacted and dried to create dense, satisfying textures. This blend combines smoky roasted clays with iron-rich Red Khadi to celebrate the bold flavours and robust character of traditional Indian earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53431777034567,"sku":"04050900290","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_d147cd29-8aad-4db2-a68f-9b0d04a43a9b.png?v=1774819404"},{"product_id":"black-slate-sticks","title":"Black Slate Sticks - Indian Mineral-rich Shale Stone\/Slate treats","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"414\"\u003eBlack Slate Sticks are bold, mineral-rich clay sticks crafted from 100% black slate powder with added slate crumbs. Each piece is hand-formed into elongated sticks with a deep charcoal-to-slate-black finish, giving them a striking, moody appearance. The texture delivers a gentle crunchy bite that quickly crumbles into a dry, powdery paste, creating a smooth and satisfying clay experience.\u003c\/p\u003e\n\u003cp data-start=\"416\" data-end=\"816\"\u003eThe flavour profile is distinctly mineral-heavy, with cement-like depth and dusty asphalt notes layered with subtle smokiness typical of dark slate clays. When broken down, the clay releases earthy basement tones and a grounding petrichor character reminiscent of damp stone and rain on dust. The added crumbs introduce small bursts of texture that balance the soft crumble with a light crunchy edge.\u003c\/p\u003e\n\u003chr data-start=\"818\" data-end=\"821\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"823\" data-end=\"842\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cul data-start=\"844\" data-end=\"1039\"\u003e\n\u003cli data-section-id=\"670c9t\" data-start=\"844\" data-end=\"884\"\u003e\n\u003cp data-start=\"846\" data-end=\"884\"\u003eSoft crunchy bite with quick crumble\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14tdg6l\" data-start=\"885\" data-end=\"919\"\u003e\n\u003cp data-start=\"887\" data-end=\"919\"\u003eBreaks into fine powdery paste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"114ek89\" data-start=\"920\" data-end=\"965\"\u003e\n\u003cp data-start=\"922\" data-end=\"965\"\u003eSmooth texture with crunchy crumb accents\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1oga3ct\" data-start=\"966\" data-end=\"996\"\u003e\n\u003cp data-start=\"968\" data-end=\"996\"\u003eClean, grit-free breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"170l01g\" data-start=\"997\" data-end=\"1039\"\u003e\n\u003cp data-start=\"999\" data-end=\"1039\"\u003eLight layered crunch from slate crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1041\" data-end=\"1044\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1046\" data-end=\"1062\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cul data-start=\"1064\" data-end=\"1220\"\u003e\n\u003cli data-section-id=\"s7704f\" data-start=\"1064\" data-end=\"1095\"\u003e\n\u003cp data-start=\"1066\" data-end=\"1095\"\u003eCement-like mineral flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1r665wz\" data-start=\"1096\" data-end=\"1129\"\u003e\n\u003cp data-start=\"1098\" data-end=\"1129\"\u003eDusty asphalt and slate notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1nswyfz\" data-start=\"1130\" data-end=\"1158\"\u003e\n\u003cp data-start=\"1132\" data-end=\"1158\"\u003eDamp basement earthiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"18fblx5\" data-start=\"1159\" data-end=\"1186\"\u003e\n\u003cp data-start=\"1161\" data-end=\"1186\"\u003eSubtle smoky undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1mfneri\" data-start=\"1187\" data-end=\"1220\"\u003e\n\u003cp data-start=\"1189\" data-end=\"1220\"\u003ePetrichor-style mineral aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1222\" data-end=\"1225\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1227\" data-end=\"1245\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1247\" data-end=\"1665\"\u003eBlack Slate Sticks offer a distinctive slate clay experience that clay lovers often seek out for its moody, mineral-rich flavour profile. The soft crunch quickly transforms into a smooth crumble, releasing deep earthy aromas and dusty mineral notes. The added slate crumbs create subtle texture contrasts, making these sticks particularly satisfying for those who enjoy the atmospheric character of darker slate clays.\u003c\/p\u003e\n\u003chr data-start=\"1667\" data-end=\"1670\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1672\" data-end=\"1687\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1689\" data-end=\"1898\"\u003e\n\u003cli data-section-id=\"15qm5g2\" data-start=\"1689\" data-end=\"1722\"\u003e\n\u003cp data-start=\"1691\" data-end=\"1722\"\u003e100% natural black slate clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5vup2b\" data-start=\"1723\" data-end=\"1768\"\u003e\n\u003cp data-start=\"1725\" data-end=\"1768\"\u003eSoft crunchy texture with powdery crumble\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"78sce8\" data-start=\"1769\" data-end=\"1809\"\u003e\n\u003cp data-start=\"1771\" data-end=\"1809\"\u003eDeep mineral and cement-like flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ow3qb6\" data-start=\"1810\" data-end=\"1852\"\u003e\n\u003cp data-start=\"1812\" data-end=\"1852\"\u003eDistinctive dark slate clay experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"k029y\" data-start=\"1853\" data-end=\"1898\"\u003e\n\u003cp data-start=\"1855\" data-end=\"1898\"\u003eHand-formed sticks with natural variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1900\" data-end=\"1903\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1905\" data-end=\"1923\"\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable data-start=\"1925\" data-end=\"2710\" class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead data-start=\"1925\" data-end=\"1952\"\u003e\n\u003ctr data-start=\"1925\" data-end=\"1952\"\u003e\n\u003cth data-start=\"1925\" data-end=\"1937\" data-col-size=\"sm\" class=\"\"\u003eAttribute\u003c\/th\u003e\n\u003cth data-start=\"1937\" data-end=\"1952\" data-col-size=\"lg\" class=\"\"\u003eDescription\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody data-start=\"1981\" data-end=\"2710\"\u003e\n\u003ctr data-start=\"1981\" data-end=\"2023\"\u003e\n\u003ctd data-start=\"1981\" data-end=\"1992\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"1983\" data-end=\"1991\"\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"1992\" data-end=\"2023\" data-col-size=\"lg\"\u003eApproximately 5–6 cm sticks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2024\" data-end=\"2061\"\u003e\n\u003ctd data-start=\"2024\" data-end=\"2037\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2026\" data-end=\"2036\"\u003eWeight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"2037\" data-end=\"2061\" data-col-size=\"lg\"\u003eUp to 120 g per pack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2062\" data-end=\"2094\"\u003e\n\u003ctd data-start=\"2062\" data-end=\"2074\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2064\" data-end=\"2073\"\u003eShape\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"2074\" data-end=\"2094\" data-col-size=\"lg\"\u003eElongated sticks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2095\" data-end=\"2145\"\u003e\n\u003ctd data-start=\"2095\" data-end=\"2108\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2097\" data-end=\"2107\"\u003eColour\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"2108\" data-end=\"2145\" data-col-size=\"lg\"\u003eCharcoal grey to deep slate black\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2146\" data-end=\"2235\"\u003e\n\u003ctd data-start=\"2146\" data-end=\"2160\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2148\" data-end=\"2159\"\u003eTexture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"2160\" data-end=\"2235\" data-col-size=\"lg\"\u003eSoft, dry crumble with powdery paste; smooth with crunchy crumb accents\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2236\" data-end=\"2292\"\u003e\n\u003ctd data-start=\"2236\" data-end=\"2256\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2238\" data-end=\"2255\"\u003eCrunch Factor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"2256\" data-end=\"2292\" data-col-size=\"lg\"\u003e2 – soft bite with quick crumble\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2293\" data-end=\"2412\"\u003e\n\u003ctd data-start=\"2293\" data-end=\"2313\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2295\" data-end=\"2312\"\u003eTaste Profile\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"2313\" data-end=\"2412\" data-col-size=\"lg\"\u003eCement-like, dusty mineral flavour with asphalt, smoky slate notes and damp basement earthiness\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2413\" data-end=\"2481\"\u003e\n\u003ctd data-start=\"2413\" data-end=\"2431\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2415\" data-end=\"2430\"\u003eIngredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"2431\" data-end=\"2481\" data-col-size=\"lg\"\u003e100% black slate clay powder with slate crumbs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2482\" data-end=\"2515\"\u003e\n\u003ctd data-start=\"2482\" data-end=\"2506\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2484\" data-end=\"2505\"\u003eCountry of Origin\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"2506\" data-end=\"2515\" data-col-size=\"lg\"\u003eIndia\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2516\" data-end=\"2542\"\u003e\n\u003ctd data-start=\"2516\" data-end=\"2529\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2518\" data-end=\"2528\"\u003eVendor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"2529\" data-end=\"2542\" data-col-size=\"lg\"\u003eRose Clay\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"2543\" data-end=\"2710\"\u003e\n\u003ctd data-start=\"2543\" data-end=\"2574\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"2545\" data-end=\"2573\"\u003eTraditional Clay Origins\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"2574\" data-end=\"2710\" data-col-size=\"lg\"\u003eInspired by India’s long-standing tradition of mineral-rich clay consumption, highlighting the deep, earthy character of slate clays\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr data-start=\"2712\" data-end=\"2715\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2717\" data-end=\"2730\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2732\" data-end=\"3077\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53462224503111,"sku":"04050900260","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Slate_Sticks_97d67ec5-e631-4104-9df4-dcccb6121965.png?v=1773618580"},{"product_id":"clay-flavour-pots-natural-edible-clay","title":"\"Newbie Clay Flavour Pots\" – Explore Natural Clay Powders \u0026 Crumbs by Flavour Profile","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Not sure which clay flavour is your thing? Pick a profile, grab a pot and find your earthy match.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNot sure which clay flavour is your thing? \u003c\/span\u003eClay Flavour Pots are designed to let you explore different earthy flavour profiles in smaller sample sizes before committing to larger portions.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEach pot contains a carefully selected blend of fine natural clay powder with a scattering of smaller crumbs, creating a predominantly soft, powdery texture with just enough texture to make things interesting. Rather than choosing a specific clay or product, you choose the flavour profile you want to explore.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThey're particularly useful for anyone new to natural clay products who wants to get a feel for different mineral, earthy and roasted profiles without immediately buying a larger bag of chunks or treats.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThink of them as a flavour flight for clay enthusiasts. A little less commitment, a lot more opportunity to work out whether you're drawn to creamy chalk, cementy minerals, deep red earth, warm terracotta or those unmistakably smoky petrol-style clays.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe pots also make a useful introduction to the Earthy Crunch UK range for customers who aren't quite ready for harder chunks, bars or chalk-style pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow the flavour pots work\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach flavour pot focuses on a particular sensory profile rather than a single named clay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe contents can therefore vary between batches as different clays and crumbs are selected to create the intended flavour character. This means a Cementy pot, for example, isn't necessarily one specific clay. Instead, it brings together natural materials that contribute to that overall cementy, mineral profile.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThis also means that each flavour profile can have some natural variation in colour, aroma and texture while still maintaining its overall character.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eChoose your flavour profile\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cspan\u003e🖤 Smoky Char\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA darker, roasted profile built around clays with deep smoky and charcoal-like characteristics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eroasted earth, dry smoke and darker mineral notes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with occasional pieces adding a little extra texture to the otherwise fine powder.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIdeal for anyone who prefers stronger, darker and more intense earthy profiles.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003e🤍 Mild Creamy \/ Chalky\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA softer and lighter profile with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esmooth mineral, creamy clay and chalky characteristics\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis blend focuses on gentle, clean mineral notes rather than heavy earthiness, making it a good starting point if you prefer lighter profiles.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003e🩶 Cementy\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA bold mineral profile inspired by the distinctive character of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ewet cement, limestone and stone dust\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect a denser mineral impression with earthy undertones and a more robust overall flavour character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA good option for fans of the classic grey and Nakumatt-style mineral profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003e❤️ Iron-Rich Earthy\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA deep red and brown-toned profile centred around \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003erich clay, soil and iron-mineral characteristics\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect earthy red-clay depth with metallic mineral undertones and a more traditional dry-earth character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is one for people who like their clay unmistakably earthy.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003e🧡 Mineral-Rich Terra\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA warmer profile featuring \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edry earth, mineral-rich clay, terracotta and petrichor-style notes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe flavour sits somewhere between clean minerals and warm natural earth, with orange and terracotta-toned clays contributing to the overall character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003e⛽ Gasoline \/ Petrol-Tone\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor fans of that particularly unusual \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epetrol, gasoline or fuel-like clay character\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis profile uses a selection of clays known for stronger petrol-style sensory notes, with examples potentially including materials such as \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eYellowstone and Dryfruit\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt's a distinctly different flavour profile from the softer earthy and chalky options, and one of the more adventurous choices in the range.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTexture \u0026amp; crunch\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eClay Flavour Pots are \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epowder-dominant rather than chunk-dominant\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe majority of the pot consists of fine clay powder, with smaller crumb fragments scattered throughout. This creates a soft, dry texture with occasional little pieces that provide a gentle change in texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fine, soft and powdery with occasional crumb fragments\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1–2 – Soft to Medium\/Soft\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBreakdown:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Powdery with small crumbly pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble \/ dusty crack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese are designed for a gentler sensory experience than firm clay chunks or hard treats. The exact texture will naturally depend on the materials used in each individual flavour blend.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTaste \u0026amp; aroma\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach flavour pot has been created around a distinct sensory direction.\u003c\/span\u003e\u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cspan\u003eFlavour profile\u003c\/span\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cspan\u003eMain sensory character\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan\u003eSmoky Char\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eRoasted earth, charcoal and smoky minerals\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan\u003eMild Creamy \/ Chalky\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eSoft minerals, creamy clay and chalk\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan\u003eCementy\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eWet cement, limestone and stone dust\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan\u003eIron-Rich Earthy\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eRed earth, iron minerals and rich soil\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan\u003eMineral-Rich Terra\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eTerracotta, dry earth, minerals and petrichor\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e\u003cspan\u003eGasoline \/ Petrol-Tone\u003c\/span\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003ePetrol, gasoline, dry earth and darker minerals\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNatural clay aromas can vary between batches and individual materials. Some blends may smell noticeably stronger than others, particularly those containing darker, smoky or petrol-toned clays.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eThe Clay Experience\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eClay Flavour Pots are all about \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eflavour discovery\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInstead of buying a large quantity of a clay you might not enjoy, these smaller pots give you the opportunity to explore a particular sensory direction and work out what your preferences actually are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe powder-heavy format also means the mineral and earthy character of the blend is more immediately apparent, while the occasional crumbs add a little physical texture without turning the pot into a hard-crunch product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThey're particularly suited to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enewcomers, flavour explorers and anyone who prefers softer textures\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e over dense chunks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you discover a flavour profile you love, you can then explore the individual clays and treats in the main Earthy Crunch UK collection that share similar characteristics.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy choose a Flavour Pot?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSmaller sample size before committing to larger portions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eChoose by \u003c\/span\u003eflavour profile\u003cspan\u003e rather than individual product\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine powder with scattered clay crumbs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSofter texture than many chunk-style products\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUseful for exploring different earthy and mineral characteristics\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSeveral distinct flavour profiles available\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConvenient kraft sample pot\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA simple way to discover which sensory profiles you prefer\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Kraft shot-sized sample pot\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 50g or 75g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fine powder with crumb fragments\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies by flavour profile, from pale cream and white through grey, orange, red and deep brown\/black\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Predominantly fine and powdery with scattered crumb pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 1–2 – Soft to Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste profile:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies by selected flavour profile\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies from creamy mineral and chalky through earthy, terracotta, smoky and petrol-like\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural clay blends and clay crumbs. Exact materials vary according to the selected flavour profile and current batches.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCountry of origin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies according to the clays used in each blend\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners, flavour exploration, softer sensory experiences, ASMR and customers who want to discover their preferred clay profiles before purchasing larger products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A guided sensory sampler designed to help you explore different natural clay flavour profiles through a softer powder-and-crumb format.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTraditional clay origins\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe individual clays used within the flavour blends come from different regions and traditional earth-material sources around the world.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause each flavour profile may contain several different clays, its exact geographical origins can vary between batches. The blends are organised according to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esensory character rather than country of origin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, bringing together materials that share similar earthy, mineral, terracotta, smoky or chalky characteristics.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eNatural variation\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNatural clay is not a factory-made ingredient, so variations are expected.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIndividual pots may differ slightly in \u003c\/span\u003ecolour, aroma, powder fineness, crumb size, moisture and mineral character depending on the materials used in the current batch.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmall stones, grit or naturally occurring mineral fragments may occasionally be present because these are natural earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTest status\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g \/ Smoky Char","offer_id":53520883155271,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Mild Creamy\/Chalky","offer_id":53520883188039,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Cementy","offer_id":53520883220807,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Iron-Rich Earthy","offer_id":53520883253575,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Mineral-Rich Terra","offer_id":53520883286343,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Gasoline\/Petrol-tone","offer_id":53609969353031,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Smoky Char","offer_id":53520883319111,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Mild Creamy\/Chalky","offer_id":53520883351879,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Cementy","offer_id":53520883384647,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Iron-Rich Earthy","offer_id":53520883417415,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Mineral-Rich Terra","offer_id":53520883450183,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Gasoline\/Petrol-tone","offer_id":53609969385799,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_7ede38a2-a304-4cf6-9a62-19c8ee496b73.png?v=1773532393"},{"product_id":"silver-pucks","title":"Silver Pucks - Edible Clay treats for Pica\/ Geophagia","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"89\" data-end=\"115\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"93\" data-end=\"113\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"116\" data-end=\"493\"\u003eSilver Pucks are striking, compact clay discs crafted from a blend of black slate and non-roasted natural clay, sourced from Rose Clay. These pucks offer a clean yet bold mineral experience, combining the smooth density of raw clay with the distinctive edge of slate. The result is a cool-toned, grounding profile that leans into stone-like depth with a refined, earthy finish.\u003c\/p\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"495\" data-end=\"521\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"499\" data-end=\"519\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"522\" data-end=\"752\"\u003eFirm and dense, Silver Pucks deliver a crisp, controlled bite. The slate component adds a slightly sharper snap, while the non-roasted clay softens the breakdown—transitioning from solid chunks into a smooth, lightly gritty paste.\u003c\/p\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"754\" data-end=\"777\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"758\" data-end=\"775\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"778\" data-end=\"1087\"\u003eExpect a mineral-forward profile with subtle stone and slate notes leading the way. The non-roasted clay brings a natural earthiness—clean soil, dry dust, and faint chalk undertones—balanced by the cooler, almost metallic edge from the slate. The aroma is fresh, understated, and reminiscent of rain on stone.\u003c\/p\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1089\" data-end=\"1114\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1093\" data-end=\"1112\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1115\" data-end=\"1345\"\u003eSilver Pucks offer a more refined, stone-led experience—less smoky, more mineral and clean. Ideal for those who enjoy raw clay profiles with a subtle twist, these pucks deliver a steady crunch followed by a smooth, grounding melt.\u003c\/p\u003e\n\u003chr data-start=\"1347\" data-end=\"1350\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1352\" data-end=\"1372\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1356\" data-end=\"1372\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1373\" data-end=\"1580\"\u003e\n\u003cli data-section-id=\"hcrm2x\" data-start=\"1373\" data-end=\"1406\"\u003eSlate-infused mineral flavour\u003c\/li\u003e\n\u003cli data-section-id=\"xh3zn2\" data-start=\"1407\" data-end=\"1456\"\u003eNon-roasted clay for a clean, natural profile\u003c\/li\u003e\n\u003cli data-section-id=\"5jehqj\" data-start=\"1457\" data-end=\"1498\"\u003eDense puck shape for controlled bites\u003c\/li\u003e\n\u003cli data-section-id=\"145oize\" data-start=\"1499\" data-end=\"1541\"\u003eSmooth transition from crunch to paste\u003c\/li\u003e\n\u003cli data-section-id=\"1fqz91p\" data-start=\"1542\" data-end=\"1580\"\u003eBalanced, stone-forward experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1582\" data-end=\"1585\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1587\" data-end=\"1610\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1591\" data-end=\"1610\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1611\" data-end=\"2204\"\u003e\n\u003cli data-section-id=\"1ytugav\" data-start=\"1611\" data-end=\"1636\"\u003e\n\u003cstrong data-start=\"1613\" data-end=\"1622\"\u003eSize:\u003c\/strong\u003e Medium puck\u003c\/li\u003e\n\u003cli data-section-id=\"1w44kng\" data-start=\"1637\" data-end=\"1671\"\u003e\n\u003cstrong data-start=\"1639\" data-end=\"1650\"\u003eWeight:\u003c\/strong\u003e Approx. 100g total\u003c\/li\u003e\n\u003cli data-section-id=\"8f60z2\" data-start=\"1672\" data-end=\"1706\"\u003e\n\u003cstrong data-start=\"1674\" data-end=\"1684\"\u003eShape:\u003c\/strong\u003e Round discs (pucks)\u003c\/li\u003e\n\u003cli data-section-id=\"11zqva2\" data-start=\"1707\" data-end=\"1748\"\u003e\n\u003cstrong data-start=\"1709\" data-end=\"1720\"\u003eColour:\u003c\/strong\u003e Dark grey to silver-toned\u003c\/li\u003e\n\u003cli data-section-id=\"1vx6nyx\" data-start=\"1749\" data-end=\"1794\"\u003e\n\u003cstrong data-start=\"1751\" data-end=\"1763\"\u003eTexture:\u003c\/strong\u003e Firm, dense, slightly gritty\u003c\/li\u003e\n\u003cli data-section-id=\"zely7w\" data-start=\"1795\" data-end=\"1841\"\u003e\n\u003cstrong data-start=\"1797\" data-end=\"1815\"\u003eCrunch Factor:\u003c\/strong\u003e Medium-hard, crisp bite\u003c\/li\u003e\n\u003cli data-section-id=\"1jyusgj\" data-start=\"1842\" data-end=\"1918\"\u003e\n\u003cstrong data-start=\"1844\" data-end=\"1862\"\u003eTaste Profile:\u003c\/strong\u003e Mineral-rich, slate, clean soil, dry, slightly chalky\u003c\/li\u003e\n\u003cli data-section-id=\"106mqhq\" data-start=\"1919\" data-end=\"1977\"\u003e\n\u003cstrong data-start=\"1921\" data-end=\"1937\"\u003eIngredients:\u003c\/strong\u003e Black slate, natural non-roasted clay\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"1978\" data-end=\"2010\"\u003e\n\u003cstrong data-start=\"1980\" data-end=\"2002\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2011\" data-end=\"2036\"\u003e\n\u003cstrong data-start=\"2013\" data-end=\"2024\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"1b4rx4l\" data-start=\"2037\" data-end=\"2204\"\u003e\n\u003cstrong data-start=\"2039\" data-end=\"2068\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by traditional Indian raw clays and slate-based materials, valued for their clean mineral taste and smooth, earthy character\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2206\" data-end=\"2209\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2211\" data-end=\"2231\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2215\" data-end=\"2229\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2232\" data-end=\"2577\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly\u003c\/em\u003e.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53526223814983,"sku":"04050900880","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3418a833-2d5c-49b9-bc38-d1458af1a181.png?v=1774273071"},{"product_id":"chinese-black-loess-coming-soon","title":"Chinese Black Loess","description":"\u003cp data-start=\"116\" data-end=\"138\"\u003e\u003cstrong data-start=\"116\" data-end=\"136\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"140\" data-end=\"828\"\u003eBlack Loess is a distinctive edible clay harvested from China, offering an intensely earthy and authentic topsoil experience. Known for its dramatic dark hue and robust mineral richness, this clay delivers a satisfyingly high crunch factor while maintaining a smooth, melt-in-the-mouth texture. On first bite, it presents a firm, chalky exterior that gives way to a soft, creamy interior, revealing subtle variations from batch to batch — sometimes slightly waxy or “cementy,” sometimes more oily and smooth. Its flavour is deeply rooted in the damp, petrichor-scented soil of its origin, providing a bold, raw earth taste with hints of damp mud and occasional lightly sweet undertones.\u003c\/p\u003e\n\u003cp data-start=\"830\" data-end=\"1010\"\u003e\u003cstrong data-start=\"830\" data-end=\"850\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"850\" data-end=\"853\"\u003eFirm pieces with a powdery or chalky coating; gentle-to-medium crunch that melts smoothly in the mouth, offering a balanced tactile and sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1012\" data-end=\"1229\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1029\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"1029\" data-end=\"1032\"\u003eExtremely earthy and raw topsoil flavours with petrichor notes; damp mud undertones and a slightly bitter or waxy finish in some varieties. Aroma strongly evokes wet earth or freshly turned soil.\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1445\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1250\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"1250\" data-end=\"1253\"\u003eIdeal for enthusiasts seeking a high-impact earthy crunch and authentic soil taste. The textural contrast between firm exterior and creamy interior makes each bite a layered sensory journey.\u003c\/p\u003e\n\u003cp data-start=\"1447\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1447\" data-end=\"1463\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1466\" data-end=\"1690\"\u003e\n\u003cli data-section-id=\"1ed63nj\" data-start=\"1466\" data-end=\"1519\"\u003e\n\u003cp data-start=\"1468\" data-end=\"1519\"\u003eHigh crunch factor with melt-in-the-mouth texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ldgwa\" data-start=\"1520\" data-end=\"1569\"\u003e\n\u003cp data-start=\"1522\" data-end=\"1569\"\u003eDeep, raw earth and damp soil flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1u9pxut\" data-start=\"1570\" data-end=\"1623\"\u003e\n\u003cp data-start=\"1572\" data-end=\"1623\"\u003eFirm, powdery-chalky coating with creamy interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ybhlt8\" data-start=\"1624\" data-end=\"1690\"\u003e\n\u003cp data-start=\"1626\" data-end=\"1690\"\u003eAroma of wet earth and petrichor for a sensory-rich experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1692\" data-end=\"1713\"\u003e\u003cstrong data-start=\"1692\" data-end=\"1711\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1714\" data-end=\"2195\"\u003e\n\u003cli data-section-id=\"1ptelc2\" data-start=\"1714\" data-end=\"1741\"\u003e\n\u003cp data-start=\"1716\" data-end=\"1741\"\u003e\u003cstrong data-start=\"1716\" data-end=\"1725\"\u003eSize:\u003c\/strong\u003e Medium chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1742\" data-end=\"1762\"\u003e\n\u003cp data-start=\"1744\" data-end=\"1762\"\u003e\u003cstrong data-start=\"1744\" data-end=\"1755\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"s9lhd4\" data-start=\"1763\" data-end=\"1803\"\u003e\n\u003cp data-start=\"1765\" data-end=\"1803\"\u003e\u003cstrong data-start=\"1765\" data-end=\"1775\"\u003eShape:\u003c\/strong\u003e Irregular, natural pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hunq3g\" data-start=\"1804\" data-end=\"1839\"\u003e\n\u003cp data-start=\"1806\" data-end=\"1839\"\u003e\u003cstrong data-start=\"1806\" data-end=\"1817\"\u003eColour:\u003c\/strong\u003e Dark brown to black\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1b54kl9\" data-start=\"1840\" data-end=\"1903\"\u003e\n\u003cp data-start=\"1842\" data-end=\"1903\"\u003e\u003cstrong data-start=\"1842\" data-end=\"1854\"\u003eTexture:\u003c\/strong\u003e Firm, powdery-chalky exterior, creamy interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rj1wpc\" data-start=\"1904\" data-end=\"1931\"\u003e\n\u003cp data-start=\"1906\" data-end=\"1931\"\u003e\u003cstrong data-start=\"1906\" data-end=\"1924\"\u003eCrunch Factor:\u003c\/strong\u003e High\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"4r3zxp\" data-start=\"1932\" data-end=\"2030\"\u003e\n\u003cp data-start=\"1934\" data-end=\"2030\"\u003e\u003cstrong data-start=\"1934\" data-end=\"1952\"\u003eTaste Profile:\u003c\/strong\u003e Raw topsoil, petrichor, damp mud, slightly sweet, sometimes waxy or cementy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1d6ctzt\" data-start=\"2031\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2033\" data-end=\"2081\"\u003e\u003cstrong data-start=\"2033\" data-end=\"2049\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Black Loess Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eth12i\" data-start=\"2082\" data-end=\"2114\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2114\"\u003e\u003cstrong data-start=\"2084\" data-end=\"2106\"\u003eCountry of Origin:\u003c\/strong\u003e China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7ovkq\" data-start=\"2115\" data-end=\"2139\"\u003e\n\u003cp data-start=\"2117\" data-end=\"2139\"\u003e\u003cstrong data-start=\"2117\" data-end=\"2128\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9sx988\" data-start=\"2140\" data-end=\"2195\"\u003e\n\u003cp data-start=\"2142\" data-end=\"2195\"\u003e\u003cstrong data-start=\"2142\" data-end=\"2171\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Chinese Loess Plateau\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636288327,"sku":null,"price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53978634289479,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53978634322247,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978634355015,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"dark-grey-clay","title":"Dark Grey Clay - Ukrainian natural edible crunchy clay\/dirt chunks","description":"\u003ch3 data-end=\"125\" data-start=\"99\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"123\" data-start=\"103\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"637\" data-start=\"126\"\u003eDark Grey Clay is a beautifully balanced natural clay, offering a dense structure and medium hardness that delivers both substance and comfort in every bite. Its deep grey tone and naturally velvety surface are enhanced by a delicate coating of fine clay pollen, giving it a soft, almost powdery touch. This clay is crafted by nature to provide a clean, satisfying crunch followed by a smooth, grounded finish, making it a reliable staple for those who enjoy classic earthy profiles with a slightly smoky twist.\u003c\/p\u003e\n\u003chr data-end=\"642\" data-start=\"639\"\u003e\n\u003ch3 data-end=\"670\" data-start=\"644\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"668\" data-start=\"648\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"988\" data-start=\"671\"\u003eA medium-hard clay with a dense, compact body that breaks with a steady, controlled crunch. The velvety outer layer softens the initial bite, while the interior remains firm and structured. It does not stick to the teeth or produce any squeak, offering a clean and comfortable chewing experience from start to finish.\u003c\/p\u003e\n\u003chr data-end=\"993\" data-start=\"990\"\u003e\n\u003ch3 data-end=\"1018\" data-start=\"995\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1016\" data-start=\"999\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1251\" data-start=\"1019\"\u003eExpect a rich raw earth flavour at the forefront — deep, grounding, and full-bodied. This is layered with subtle roasted coal undertones, adding a gentle smokiness that lingers softly without overwhelming the natural soil character.\u003c\/p\u003e\n\u003chr data-end=\"1256\" data-start=\"1253\"\u003e\n\u003ch3 data-end=\"1283\" data-start=\"1258\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1281\" data-start=\"1262\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1584\" data-start=\"1284\"\u003eDark Grey Clay is all about consistency and ease. From its soft-touch exterior to its clean crunch and smooth breakdown, it offers a fuss-free, satisfying session. Ideal for those who appreciate earthy depth without grit or stickiness, and who enjoy a slightly smoky edge to round out the experience.\u003c\/p\u003e\n\u003chr data-end=\"1589\" data-start=\"1586\"\u003e\n\u003ch3 data-end=\"1611\" data-start=\"1591\" data-section-id=\"pm8yra\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1611\" data-start=\"1595\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1851\" data-start=\"1612\"\u003e\n\u003cli data-end=\"1649\" data-start=\"1612\" data-section-id=\"jqs45s\"\u003eMedium-hard, dense clay structure\u003c\/li\u003e\n\u003cli data-end=\"1702\" data-start=\"1650\" data-section-id=\"1ymqy6t\"\u003eVelvety surface with natural clay pollen coating\u003c\/li\u003e\n\u003cli data-end=\"1748\" data-start=\"1703\" data-section-id=\"y94226\"\u003eClean crunch with no squeak or stickiness\u003c\/li\u003e\n\u003cli data-end=\"1777\" data-start=\"1749\" data-section-id=\"68d1uj\"\u003eSmooth, comfortable chew\u003c\/li\u003e\n\u003cli data-end=\"1816\" data-start=\"1778\" data-section-id=\"1mzwktn\"\u003eSubtle smoky undertones in flavour\u003c\/li\u003e\n\u003cli data-end=\"1851\" data-start=\"1817\" data-section-id=\"8b0yco\"\u003eNaturally rich, earthy profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1856\" data-start=\"1853\"\u003e\n\u003ch3 data-end=\"1881\" data-start=\"1858\" data-section-id=\"o9mgun\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1881\" data-start=\"1862\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2420\" data-start=\"1882\"\u003e\n\u003cli data-end=\"1919\" data-start=\"1882\" data-section-id=\"1si10lb\"\u003e\n\u003cstrong data-end=\"1893\" data-start=\"1884\"\u003eSize:\u003c\/strong\u003e Chunked pieces (varies)\u003c\/li\u003e\n\u003cli data-end=\"1955\" data-start=\"1920\" data-section-id=\"1ruhnt7\"\u003e\n\u003cstrong data-end=\"1933\" data-start=\"1922\"\u003eWeight:\u003c\/strong\u003e Varies (selectable)\u003c\/li\u003e\n\u003cli data-end=\"2003\" data-start=\"1956\" data-section-id=\"i7xovx\"\u003e\n\u003cstrong data-end=\"1968\" data-start=\"1958\"\u003eShape:\u003c\/strong\u003e Natural clods \/ irregular chunks\u003c\/li\u003e\n\u003cli data-end=\"2029\" data-start=\"2004\" data-section-id=\"106b0pb\"\u003e\n\u003cstrong data-end=\"2017\" data-start=\"2006\"\u003eColour:\u003c\/strong\u003e Dark grey\u003c\/li\u003e\n\u003cli data-end=\"2083\" data-start=\"2030\" data-section-id=\"tbmugg\"\u003e\n\u003cstrong data-end=\"2044\" data-start=\"2032\"\u003eTexture:\u003c\/strong\u003e Medium-hard, dense, velvety exterior\u003c\/li\u003e\n\u003cli data-end=\"2133\" data-start=\"2084\" data-section-id=\"1nkgqgk\"\u003e\n\u003cstrong data-end=\"2104\" data-start=\"2086\"\u003eCrunch Factor:\u003c\/strong\u003e Medium crunch, clean break\u003c\/li\u003e\n\u003cli data-end=\"2216\" data-start=\"2134\" data-section-id=\"rcl4hu\"\u003e\n\u003cstrong data-end=\"2154\" data-start=\"2136\"\u003eTaste Profile:\u003c\/strong\u003e Raw earth, mineral-rich, roasted coal notes, slightly smoky\u003c\/li\u003e\n\u003cli data-end=\"2250\" data-start=\"2217\" data-section-id=\"15guhlu\"\u003e\n\u003cstrong data-end=\"2235\" data-start=\"2219\"\u003eIngredients:\u003c\/strong\u003e Natural clay\u003c\/li\u003e\n\u003cli data-end=\"2291\" data-start=\"2251\" data-section-id=\"kpkc5s\"\u003e\n\u003cstrong data-end=\"2275\" data-start=\"2253\"\u003eCountry of Origin:\u003c\/strong\u003e Ukraine\u003c\/li\u003e\n\u003cli data-end=\"2321\" data-start=\"2292\" data-section-id=\"10q5q4h\"\u003e\n\u003cstrong data-end=\"2305\" data-start=\"2294\"\u003eVendor:\u003c\/strong\u003e UA Chalks\u003c\/li\u003e\n\u003cli data-end=\"2420\" data-start=\"2322\" data-section-id=\"1ovu27z\"\u003e\n\u003cstrong data-end=\"2353\" data-start=\"2324\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Natural mineral clay, valued for smooth texture and earthy depth\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53658190348615,"sku":"03032000922","price":1.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":54570323050823,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53586571428167,"sku":"03032000921","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_d4b06261-f11d-46af-af96-a06d2b984803.png?v=1774136314"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/a-chunk-of-black-clay-with-plumes-of-smoke-coming-from-it_3ef0a7cf-27b0-4212-b874-f3089f8f645c.png?v=1788725201","url":"https:\/\/earthycrunch.co.uk\/collections\/dark-smoky.oembed?page=3","provider":"Earthy Crunch UK","version":"1.0","type":"link"}