{"title":"DEEP + EARTHY","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eReds, browns, terracottas \u0026amp; soil tones\u003c\/p\u003e","products":[{"product_id":"indian-terracotta-roll-pots-edible-clay-pot","title":"Indian Terracotta Rolled Clay Pots","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"That unmistakable clay-pot crack followed by warm terracotta earth and dusty mineral crumble\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRoll Pots are handcrafted Indian terracotta vessels made from natural red earth clays and fired using traditional pottery methods. These miniature clay pots offer a classic terracotta experience with a satisfying crunch, rich earthy flavour, and the unmistakable aroma of sun-baked clay. Their cylindrical shape and rustic appearance reflect centuries of Indian pottery traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in two traditional varieties, each offers a slightly different sensory profile. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOrange Terracotta\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e version delivers a classic clay-pot flavour with clean earthy notes and a traditional terracotta aroma. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRed Terracotta\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e version contains a blend of red terracotta clay and Red Khadi, creating a deeper red colour, stronger mineral character, and richer earthy flavour with subtle iron-rich undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese miniature vessels provide a crunchy yet approachable texture that breaks into a powdery, earthy finish while retaining the authentic character of traditional Indian pottery. Rooted in India's long history of terracotta craftsmanship, Roll Pots offer a nostalgic sensory experience reminiscent of clay cookware, village pottery workshops, and rain-soaked earth.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm fired shell with a crunchy break and powdery terracotta finish\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy clay-pot notes, baked earth, dusty minerals, and warm terracotta richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta lovers, ASMR crunches, earthy flavour enthusiasts, traditional clay collectors\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A classic Indian clay-pot experience with authentic terracotta flavour and satisfying crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens when soaked, becoming muddier and more aromatic while retaining clay-pot character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta, rain-soaked earth, dusty minerals, baked clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies by piece selection\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cylindrical clay pots\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Available in traditional Orange Terracotta or deeper Red Terracotta tones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Various, Lavi, Earthen Clay Pot, Punjabi Ki Mitti\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta pottery has been produced throughout India for thousands of years using mineral-rich red earths shaped into vessels for cooking, storage, and everyday use. The Red variety incorporates traditional Red Khadi clay, adding greater mineral depth and a stronger earthy profile while maintaining the authentic terracotta character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x1 Roll Pot \/ Red Terracotta","offer_id":52727185080647,"sku":"0205080004","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"x1 Roll Pot \/ Orange Terracotta","offer_id":54100487405895,"sku":"0205080004","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"Broken Pots (100g) \/ Red Terracotta","offer_id":53934799683911,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"Broken Pots (100g) \/ Orange Terracotta","offer_id":54100487438663,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"x3 Roll Pots \/ Red Terracotta","offer_id":52722282791239,"sku":"0205080005","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"x3 Roll Pots \/ Orange Terracotta","offer_id":54100487471431,"sku":"0205080005","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"x5 Roll Pots \/ Red Terracotta","offer_id":52722282824007,"sku":"0205080006","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"x5 Roll Pots \/ Orange Terracotta","offer_id":54100487504199,"sku":"0205080006","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0917a22e-484a-4a5a-9560-b699d0f72a5c.png?v=1762904400"},{"product_id":"indian-mini-matki-edible-terracotta-clay-pots","title":"Indian Terracotta Mini Matki - Edible Clay Pots","description":"\u003cblockquote\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003e“A gentle terracotta snap with the nostalgic aroma of fresh earth and clay pots.”\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMini Matki Clay Pots are handcrafted Indian terracotta vessels made from traditional orange clay, inspired by the classic matki water pots found throughout India. These miniature clay pots offer a gentle crunch and a clean, earthy terracotta profile with notes of fresh clay, damp topsoil, and warm sun-baked earth. Their smooth rounded shape and naturally porous texture create a satisfying sensory experience that appeals to lovers of crunchy clay, terracotta textures, ASMR experiences, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach set contains whole or mostly whole miniature pots alongside a selection of matching terracotta chips, allowing you to explore both the satisfying snap of intact pottery and the softer crunch of broken pieces. Traditionally associated with Indian pottery and earthenware craftsmanship, these miniature matkis celebrate centuries of clay-working traditions while offering a comforting and approachable terracotta experience. Ideal for fans of edible clay textures, clay pots, terracotta notes, earthy crunch-style experiences, and authentic Indian clay materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smooth terracotta shell with a gentle snap and powdery breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh clay, damp earth, warm terracotta, mild mineral notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners, terracotta lovers, ASMR, slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A gentle and approachable terracotta clay with a clean earthy profile and satisfying crunch.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth muddy clay with enhanced terracotta aroma\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh earth, damp topsoil, sun-baked terracotta\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 185g (approximately 3 pots plus matching chips)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Miniature rounded matki pots and terracotta shards\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm orange terracotta with natural handmade variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Orange Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Punjabi Ki Mitti\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe matki has been used throughout India for generations as a traditional vessel for storing water and grains. Crafted from locally sourced terracotta and shaped using time-honoured pottery techniques, these miniature versions preserve the earthy aroma, mineral character, and cultural heritage of India's enduring clay traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Home-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51761328095559,"sku":"0205080029","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Screenshot_2026-08-06_at_23.12.12.png?v=1786054359"},{"product_id":"mini-terracotta-pots-natural-edible-clay","title":"Indian Edible Terracotta - Rustic Mini Hand-rolled Clay Pots","description":"\u003cblockquote\u003e\n\u003ch4 class=\"isSelectedEnd\"\u003e\"Ultra-hard terracotta snaps with a gritty, rain-soaked earth finish.\"\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMini Terracotta Pots are natural Indian clay treats known for their ultra-hard ceramic crunch and rich baked-earth mineral profile. These miniature hand-rolled clay pots and broken terracotta segments deliver a bold sensory experience, with notes of topsoil, iron-rich terracotta, rain-soaked earth and dry mineral dust. The texture offers a gritty, tile-like finish with distinctive fired-earth character, making them particularly suited to experienced clay enthusiasts, loud ASMR crunch sessions and anyone drawn to strong, resistant textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally inspired by Indian terracotta vessel-making, these miniature pieces reflect the rustic character of fired earth used for generations in everyday vessels and storage. Their dense ceramic structure creates a particularly resistant crunch before breaking down into a gritty, earthy crumble, giving them a strong and unmistakable terracotta experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Extremely hard ceramic crunch with a gritty, earthy crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep baked terracotta and iron-forward earth, with topsoil, petrichor and dry mineral notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 5 – Very Hard\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, ASMR crunch lovers, terracotta fans and strong-texture seekers\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold fired-earth experience with resistant tile-like snaps, gritty mineral breakdown and rich rain-soaked terracotta character when softened.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soaking softens the dense structure into a muddy, earthy crumble while retaining some of its characteristic mineral density.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, baked terracotta, wet soil, iron minerals and dry clay dust\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Miniature clay pots and broken terracotta segments\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rich orange through to deep reddish-brown terracotta tones, with natural variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Brown Terracotta Clay (No preservatives, additives, alcohol or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Punjabi Ki Mitti\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Inspired by traditional Indian terracotta vessels historically used for cooling water, storing grains and everyday household purposes. These miniature pots retain the rustic fired-earth character and dense ceramic texture associated with traditional Indian terracotta craftsmanship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53721076597063,"sku":"02050400261","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53721076629831,"sku":"02050400262","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_30411a86-e4b4-45fc-8ee9-82f4e28ac7f5.png?v=1767313669"},{"product_id":"large-indian-terracotta-saucers","title":"Large Indian Brown Terracotta Saucers -Earthy Indian Terracotta","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"159\" data-end=\"177\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"179\" data-end=\"776\"\u003e\u003cstrong data-start=\"179\" data-end=\"191\"\u003eTexture:\u003c\/strong\u003e Smooth, firm terracotta with naturally rough rustic edges\u003cbr data-start=\"249\" data-end=\"252\"\u003e\u003cstrong data-start=\"252\" data-end=\"270\"\u003eCrunch Factor:\u003c\/strong\u003e 3–4 – firm, clean snap\u003cbr data-start=\"293\" data-end=\"296\"\u003e\u003cstrong data-start=\"296\" data-end=\"306\"\u003eTaste:\u003c\/strong\u003e Fresh clay with moist topsoil notes and mild mineral warmth\u003cbr data-start=\"366\" data-end=\"369\"\u003e\u003cstrong data-start=\"369\" data-end=\"381\"\u003eSensory:\u003c\/strong\u003e Wide, flat shape offers a tactile, breakable clay experience\u003cbr data-start=\"442\" data-end=\"445\"\u003e\u003cstrong data-start=\"445\" data-end=\"456\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, traditional pottery regions\u003cbr data-start=\"496\" data-end=\"499\"\u003e\u003cstrong data-start=\"499\" data-end=\"508\"\u003eUses:\u003c\/strong\u003e Display pieces, stash holders, or breaking into smaller crunchable shards\u003cbr data-start=\"582\" data-end=\"585\"\u003e\u003cstrong data-start=\"585\" data-end=\"605\"\u003eClay Experience:\u003c\/strong\u003e Best suited for those who enjoy structured, clean terracotta with a grounding, earthy profile; approachable for confident beginners and satisfying for experienced users\u003c\/p\u003e\n\u003chr data-start=\"778\" data-end=\"781\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"783\" data-end=\"805\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"807\" data-end=\"1110\"\u003eLarge Indian Brown Terracotta Saucers are wide, shallow clay discs crafted from traditional mineral-rich Indian terracotta. Inspired by everyday earthenware used across Indian homes, these pieces reflect a long-standing tradition of practical, unglazed pottery shaped for both function and simplicity.\u003c\/p\u003e\n\u003cp data-start=\"1112\" data-end=\"1419\"\u003eEach saucer carries the quiet character of handmade clay – smooth across the surface with gently imperfect edges that reveal its raw, natural origins. The terracotta itself is dense and well-fired, offering a balanced sensory profile that sits comfortably between decorative object and tactile clay piece.\u003c\/p\u003e\n\u003cp data-start=\"1421\" data-end=\"1611\"\u003eRooted in Indian pottery heritage, these saucers bring a warm, rustic presence while delivering a clean, grounded clay experience shaped by natural materials and traditional craftsmanship.\u003c\/p\u003e\n\u003chr data-start=\"1613\" data-end=\"1616\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1618\" data-end=\"1640\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1642\" data-end=\"1869\"\u003eThe structure is firm without being overly hard, giving a satisfying snap when pressure is applied. The smooth face of the saucer contrasts with its slightly rough, natural edges, creating variation in the tactile experience.\u003c\/p\u003e\n\u003cp data-start=\"1871\" data-end=\"2134\"\u003eWhen broken, the clay fractures cleanly into crisp shards, producing a consistent crunch that transitions into a controlled crumble. The breakdown is relatively smooth for terracotta, with minimal grit and a steady progression from solid snap to fine, dry clay.\u003c\/p\u003e\n\u003cp data-start=\"2136\" data-end=\"2264\"\u003eThere’s a reassuring density throughout – not brittle, but stable – making each piece feel substantial in hand and in texture.\u003c\/p\u003e\n\u003chr data-start=\"2266\" data-end=\"2269\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"2271\" data-end=\"2290\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2292\" data-end=\"2540\"\u003eThe flavour profile is clean and naturally earthy, led by notes of fresh clay and moist topsoil. There’s a mild dampness to the taste that softens the dryness typically associated with terracotta, creating a more rounded and approachable profile.\u003c\/p\u003e\n\u003cp data-start=\"2542\" data-end=\"2754\"\u003eSubtle mineral warmth lingers in the background, adding depth without overwhelming the palate. The aroma is gently earthy, reminiscent of damp soil after rain, enhancing the overall grounded sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"2756\" data-end=\"2882\"\u003eAs the clay breaks down, the flavour remains consistent – steady, natural, and quietly rich without sharpness or bitterness.\u003c\/p\u003e\n\u003chr data-start=\"2884\" data-end=\"2887\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2889\" data-end=\"2914\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2916\" data-end=\"3188\"\u003e\u003cstrong data-start=\"2916\" data-end=\"2927\"\u003eWeight:\u003c\/strong\u003e Varies depending on piece\u003cbr data-start=\"2953\" data-end=\"2956\"\u003e\u003cstrong data-start=\"2956\" data-end=\"2966\"\u003eShape:\u003c\/strong\u003e Flat round saucer with shallow dish form\u003cbr data-start=\"3007\" data-end=\"3010\"\u003e\u003cstrong data-start=\"3010\" data-end=\"3021\"\u003eColour:\u003c\/strong\u003e Warm orange-brown with natural terracotta variation\u003cbr data-start=\"3073\" data-end=\"3076\"\u003e\u003cstrong data-start=\"3076\" data-end=\"3092\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Indian Brown Terracotta (No preservatives, additives, or colourings)\u003cbr data-start=\"3155\" data-end=\"3158\"\u003e\u003cstrong data-start=\"3158\" data-end=\"3169\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003c\/p\u003e\n\u003cp data-start=\"3190\" data-end=\"3658\"\u003e\u003cstrong data-start=\"3190\" data-end=\"3219\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"3219\" data-end=\"3222\"\u003eTerracotta has been used across India for centuries in everyday household items, from cooking vessels to serving dishes. Made from locally sourced, mineral-rich clay and traditionally sun-dried or kiln-fired, these pieces reflect a deep-rooted connection to the land. Beyond function, such clay items have long been appreciated for their natural texture and earthy qualities, linking modern sensory use to enduring cultural practices.\u003c\/p\u003e\n\u003chr data-start=\"3660\" data-end=\"3663\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"3665\" data-end=\"3681\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"3683\" data-end=\"3894\"\u003e\u003cmeta charset=\"utf-8\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"75g","offer_id":53008590766407,"sku":"0205080027","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"85g","offer_id":53758081007943,"sku":"02050800272","price":5.09,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53758081040711,"sku":"02050800273","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"120g","offer_id":54163491324231,"sku":null,"price":6.29,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":53008590799175,"sku":"0205080028","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4a7d78dd-e246-412a-87f7-cd391cec33e5.png?v=1778022583"},{"product_id":"red-nakumatt-iron-rich-indian-edible-clay","title":"Red Nakumatt Clay - Iron-rich Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt is a natural Indian clay known for its hard, crunchy texture and deeply earthy mineral profile. Sourced from iron-rich regions of India and traditionally roasted to enhance its character, these irregular clay chunks deliver a bold sensory experience with notes of baked topsoil, warm minerals, cement dust, and subtle metallic undertones. Popular among lovers of strong earthy flavours, crunchy clay textures, ASMR experiences, and mineral-rich sensory materials, Red Nakumatt offers a robust, grounding experience that leaves a lasting impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture begins with a resistant crunch before breaking into a dry, crumbly mineral crumble. Its distinctive roasted-earth character and intense mineral depth have made it a favourite within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay preparation traditions, Red Nakumatt is valued for its strength, authenticity, and rich sensory profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard, dry chunks with a crunchy snap and gritty mineral crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep topsoil earthiness, cement minerals, iron-rich notes, subtle asphalt undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, crunch lovers, ASMR sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A powerful roasted-earth clay offering dense crunch, strong mineral character, and a bold traditional profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a muddy, earthy paste while retaining rich mineral flavour\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, warm earth, baked clay, mineral dust, heated stone\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red, rusty brown, and iron-rich earth tones with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt originates from mineral-rich Indian clay deposits traditionally roasted to intensify both texture and flavour. Within Indian geophagy traditions, roasted red clays have long been appreciated for their dense crunch, earthy aroma, and grounding mineral character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54500563124551,"sku":null,"price":0.79,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53783807328583,"sku":"0305020190","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52639036145991,"sku":"0305020190","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52639036178759,"sku":"0305020191","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_296b0183-c6d7-4441-85b1-fb255ef30083.png?v=1778024713"},{"product_id":"crystal-nakumatt-indian-edible-clay","title":"Crystal Nakumatt - Fresh water\/mineral-rich Indian Clay","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Pale, mineral-rich and stone-like, with a clean crunch and a fresh earthy finish.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCrystal Nakumatt is a visually striking Indian clay with a pale, almost translucent appearance and a clean, mineral-rich sensory profile. Unlike darker roasted and smoked Nakumatt varieties, Crystal Nakumatt retains a lighter, fresher character, allowing its subtle earthy and mineral qualities to come through.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe chunky slabs and naturally broken fragments have a distinctive stone-like appearance, with a firm, granular texture that delivers a controlled medium crunch before breaking down into a fine, earthy crumble. Its understated flavour and refined mineral character make it a particularly interesting variety for those who prefer cleaner, gentler clays rather than heavy roasted profiles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with Indian clay use and geophagia practices, Crystal Nakumatt offers a quieter, more mineral-forward clay experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smooth granular bite with a clean, dry crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mild mineral earthiness with a cool, clean finish\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Collectors, beginners, subtle clay lovers, ASMR and mineral-focused sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A calm and refined clay with a balanced mineral profile, ideal for those who prefer lighter natural clays over strongly roasted varieties.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Clean crunch \/ crisp snap \/ fine crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes softer and more cohesive when dampened, with its granular mineral character remaining noticeable\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh earth, dry stone and dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sample, 50g, 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Chunky fragments and slabs with naturally broken flat edges\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pale grey to lightly translucent mineral tones with a subtle natural shimmer\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% natural Crystal Nakumatt clay, no preservatives, additives, alcohol or colourings\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crystal Nakumatt is sourced from selected Indian clay deposits and represents a lighter, less heavily roasted style of traditional Nakumatt clay. Its pale appearance and mineral-forward character make it particularly distinctive among Indian clay varieties.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lab-Tested, not certified\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54590855741767,"sku":null,"price":0.79,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":54590855774535,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52770408956231,"sku":"04050302991","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52770408988999,"sku":"04050302992","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_2ccdc992-0631-4693-867d-df3fef267132.png?v=1750110207"},{"product_id":"red-clay-gems-natural-edible-clay","title":"Red Clay Gems - Earthy Metallic  Indian edible clay treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\"\u003cmeta charset=\"utf-8\"\u003eSoft gem-sized bites packed with rich red earth, wet cement and classic Nakumatt character\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Clay Gems are a natural Indian clay known for their soft crunchy texture and bold iron-rich mineral flavour profile. Handcrafted from pure Red Nakumatt clay and shaped into smooth gem-like pieces, these earthy treats showcase beautiful natural shades of deep red, burnt sienna, and rich brown. Each gem delivers a gentle bite that quickly crumbles into a fine, dry powder with notes of red earth, wet cement, iron-rich minerals, fresh petrichor, and subtle metallic warmth. The texture develops into a lightly grainy, slightly sticky finish that is characteristic of traditional Nakumatt clays, creating a rustic yet satisfying sensory experience. Traditionally inspired by India's naturally iron-rich red earths and long-standing clay preparation traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gentle crunch with a fine powdery crumble and lightly sticky finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Iron-rich red earth, wet cement, metallic minerals, petrichor and earthy clay\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red clay lovers, beginners, ASMR, and those who enjoy soft earthy mineral textures\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A beautifully handcrafted Red Nakumatt clay that begins with a soft bite before melting into a rich, powdery crumble full of classic earthy mineral character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy mineral paste with a lightly sticky Nakumatt finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh rain, red earth, damp basement, mineral dust, warm clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 75g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Handcrafted gem-shaped pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural deep reds, burnt sienna and earthy browns with subtle mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Clays All Around, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt is one of India's best-loved traditional clays, valued for its naturally iron-rich mineral composition, earthy flavour, and satisfying soft crumble. These handcrafted gem-shaped pieces celebrate the warmth and depth of India's mineral-rich red earths while showcasing the distinctive texture that has made Nakumatt clays popular among collectors and enthusiasts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51804819063111,"sku":"0405030315","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_669411c3-bee4-4987-af15-228846467b35.png?v=1754917116"},{"product_id":"mexican-terracotta-stash-450g-with-keepsake-compartmented-storage-box","title":"All Latin American Clay Experience Sampler – Stash Box included - Edible terracottas, dirts, barros terrones, and kaolins from across Latin America","description":"\u003ch3 data-end=\"20\" data-start=\"0\" data-section-id=\"1n8lizy\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"385\" data-start=\"22\"\u003eThe Latin American Sampler is a thoughtfully curated collection of authentic Mexican clay pieces, bringing together a diverse mix of textures, shapes, and traditional flavours in one versatile stash. Sourced from multiple respected vendors, including La Sobrina, this selection offers a well-rounded introduction to the depth and character of Mexican  and Colombian clay craftsmanship.\u003c\/p\u003e\n\u003cp data-end=\"481\" data-start=\"387\"\u003eInside, you’ll find any one of a variety of distinctive items (check our entire \u003ca rel=\"noopener\" href=\"https:\/\/www.earthycrunch.co.uk\/collections\/latin-america\" target=\"_blank\"\u003eLatin\u003c\/a\u003e range), each with its own texture and personality:\u003c\/p\u003e\n\u003cp data-end=\"1385\" data-start=\"936\"\u003eEach piece varies in form—from compact chunks and crisp bites to soft, crumbly segments—creating a dynamic and engaging clay experience. Textures range from smooth and firm to lightly dusty and melt-down soft, with occasional crisp snaps throughout. The overall flavour profile stays true to classic Mexican terracotta and kaolin notes: earthy, mineral-rich, with subtle dusty warmth and occasional smoky or creamy undertones depending on the piece.\u003c\/p\u003e\n\u003cp data-end=\"1656\" data-start=\"1387\"\u003ePresented in a durable, reusable plastic stash box, this sampler is designed to keep your collection fresh, organised, and ready to enjoy. Ideal for both seasoned clay enthusiasts and those looking to explore a wide spectrum of Mexican clay textures in one curated set.\u003c\/p\u003e\n\u003chr data-end=\"1661\" data-start=\"1658\"\u003e\n\u003ch3 data-end=\"1683\" data-start=\"1663\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1863\" data-start=\"1685\"\u003eA varied sensory mix ranging from soft, dusty melts to medium-crisp bites. Expect a combination of smooth firmness, crumbly breakdowns, and occasional snappy pieces for contrast.\u003c\/p\u003e\n\u003chr data-end=\"1868\" data-start=\"1865\"\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1870\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"2050\" data-start=\"1889\"\u003eClassic Mexican earthiness with layered profiles—dusty terracotta, mineral-rich kaolin, gentle smokiness, and faint creamy or coconut notes across select pieces.\u003c\/p\u003e\n\u003chr data-end=\"2055\" data-start=\"2052\"\u003e\n\u003ch3 data-end=\"2076\" data-start=\"2057\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2306\" data-start=\"2078\"\u003eThis sampler is all about variety and exploration. Each handful offers something different—whether it’s a soft, melt-in-the-mouth kaolin or a firmer, crunchy terracotta bite—making it perfect for discovering personal favourites.\u003c\/p\u003e\n\u003chr data-end=\"2311\" data-start=\"2308\"\u003e\n\u003ch3 data-end=\"2329\" data-start=\"2313\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2713\" data-start=\"2331\"\u003e\n\u003cli data-end=\"2382\" data-start=\"2331\" data-section-id=\"6v7tc\"\u003e\n\u003cp data-end=\"2382\" data-start=\"2333\"\u003eCurated mix of authentic Mexican clay varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2442\" data-start=\"2383\" data-section-id=\"13e9s6i\"\u003e\n\u003cp data-end=\"2442\" data-start=\"2385\"\u003eIncludes terracotta, barrito, kaolin, and terrón styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2490\" data-start=\"2443\" data-section-id=\"gvhq2e\"\u003e\n\u003cp data-end=\"2490\" data-start=\"2445\"\u003eWide range of textures from soft to crunchy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2553\" data-start=\"2491\" data-section-id=\"1gh232t\"\u003e\n\u003cp data-end=\"2553\" data-start=\"2493\"\u003eSubtle flavour variations including smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2597\" data-start=\"2554\" data-section-id=\"1ss91wa\"\u003e\n\u003cp data-end=\"2597\" data-start=\"2556\"\u003eComes in a reusable, airtight stash box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2652\" data-start=\"2598\" data-section-id=\"puopum\"\u003e\n\u003cp data-end=\"2652\" data-start=\"2600\"\u003eSourced from multiple vendors including La Sobrina\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2713\" data-start=\"2653\" data-section-id=\"8w959u\"\u003e\n\u003cp data-end=\"2713\" data-start=\"2655\"\u003eAvailable in selectable weights to suit your stash needs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2718\" data-start=\"2715\"\u003e\n\u003ch3 data-end=\"2739\" data-start=\"2720\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"3594\" data-start=\"2741\"\u003e\n\u003cli data-end=\"2777\" data-start=\"2741\" data-section-id=\"cjlksr\"\u003e\n\u003cp data-end=\"2777\" data-start=\"2743\"\u003e\u003cstrong data-end=\"2752\" data-start=\"2743\"\u003eSize:\u003c\/strong\u003e Mixed shapes and sizes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2831\" data-start=\"2778\" data-section-id=\"9e6j9e\"\u003e\n\u003cp data-end=\"2831\" data-start=\"2780\"\u003e\u003cstrong data-end=\"2791\" data-start=\"2780\"\u003eWeight:\u003c\/strong\u003e Varies (selectable options available)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2891\" data-start=\"2832\" data-section-id=\"11ni88t\"\u003e\n\u003cp data-end=\"2891\" data-start=\"2834\"\u003e\u003cstrong data-end=\"2844\" data-start=\"2834\"\u003eShape:\u003c\/strong\u003e Varied – chunks, bites, pieces, and crumbles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2957\" data-start=\"2892\" data-section-id=\"tg2q1n\"\u003e\n\u003cp data-end=\"2957\" data-start=\"2894\"\u003e\u003cstrong data-end=\"2905\" data-start=\"2894\"\u003eColour:\u003c\/strong\u003e Natural terracotta tones with lighter kaolin hues\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3020\" data-start=\"2958\" data-section-id=\"1votns4\"\u003e\n\u003cp data-end=\"3020\" data-start=\"2960\"\u003e\u003cstrong data-end=\"2972\" data-start=\"2960\"\u003eTexture:\u003c\/strong\u003e Smooth, firm, dusty, and occasionally crumbly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3073\" data-start=\"3021\" data-section-id=\"1tzp884\"\u003e\n\u003cp data-end=\"3073\" data-start=\"3023\"\u003e\u003cstrong data-end=\"3041\" data-start=\"3023\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – Soft to Medium hardness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3159\" data-start=\"3074\" data-section-id=\"1dh0xu6\"\u003e\n\u003cp data-end=\"3159\" data-start=\"3076\"\u003e\u003cstrong data-end=\"3094\" data-start=\"3076\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, dusty, mineral-rich with subtle smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3227\" data-start=\"3160\" data-section-id=\"1ce54hl\"\u003e\n\u003cp data-end=\"3227\" data-start=\"3162\"\u003e\u003cstrong data-end=\"3178\" data-start=\"3162\"\u003eIngredients:\u003c\/strong\u003e Natural clay (terracotta and kaolin varieties)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3261\" data-start=\"3228\" data-section-id=\"j8kohe\"\u003e\n\u003cp data-end=\"3261\" data-start=\"3230\"\u003e\u003cstrong data-end=\"3252\" data-start=\"3230\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3308\" data-start=\"3262\" data-section-id=\"fk8o3w\"\u003e\n\u003cp data-end=\"3308\" data-start=\"3264\"\u003e\u003cstrong data-end=\"3275\" data-start=\"3264\"\u003eVendor:\u003c\/strong\u003e Various (including La Sobrina)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3594\" data-start=\"3309\" data-section-id=\"24678g\"\u003e\n\u003cp data-end=\"3594\" data-start=\"3311\"\u003e\u003cstrong data-end=\"3340\" data-start=\"3311\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Mexican pottery and clay-eating traditions, this sampler brings together regional favourites—from broken pot shards (pedacería) to kaolin blends and terrón chunks—each reflecting generations of artisanal clay preparation and cultural heritage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3599\" data-start=\"3596\"\u003e\n\u003ch3 data-end=\"3615\" data-start=\"3601\" data-section-id=\"7cj1qd\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"175g","offer_id":53558021652807,"sku":"07041900891","price":17.99,"currency_code":"GBP","in_stock":false},{"title":"400g","offer_id":53558021685575,"sku":"07041900893","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_c53004c7-1622-43aa-b0fc-1ec3a4cc1909.png?v=1750723394"},{"product_id":"dryfruit-black-hearts","title":"Dryfruit Black Hearts  - Indian smoky clay treats","description":"\u003cp data-start=\"141\" data-end=\"444\"\u003eDryfruit Black Hearts are soft, heart-shaped treats crafted from premium Dryfruit clay powder, celebrated for its distinctive smoky-earthy flavour and smooth, silky texture. Coated in a fine Dryfruit layer, these compact hearts deliver a mellow crunch that crumbles cleanly without grit or stickiness.\u003c\/p\u003e\n\u003cp data-start=\"446\" data-end=\"790\"\u003eFlavour-wise, they open with bold cement-like earthiness, followed by a sweet smokiness and subtle petrol-like undertones. A nostalgic rain-on-soil aroma rounds out the experience, creating a refined and atmospheric chew that balances depth with softness. Perfect for those who prefer a gentle crunch with a full-bodied, flavour-rich profile.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"839\"\u003e\u003cstrong data-start=\"792\" data-end=\"801\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"801\" data-end=\"804\"\u003ePieces vary, approximately 4 cm\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"878\"\u003e\u003cstrong data-start=\"841\" data-end=\"852\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eApprox. 100 g per pack\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"907\"\u003e\u003cstrong data-start=\"880\" data-end=\"890\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"890\" data-end=\"893\"\u003eHeart-shaped\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"935\"\u003e\u003cstrong data-start=\"909\" data-end=\"920\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"920\" data-end=\"923\"\u003eDeep black\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1040\"\u003e\u003cstrong data-start=\"937\" data-end=\"949\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eSoft, compressed clay dust with a dull, crumbly crunch; very fine, non-sticky, no grit\u003c\/p\u003e\n\u003cp data-start=\"1042\" data-end=\"1111\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1060\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1060\" data-end=\"1063\"\u003e3 – Gentle, medium crunch with a smooth finish\u003c\/p\u003e\n\u003cp data-start=\"1113\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1113\" data-end=\"1131\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1131\" data-end=\"1134\"\u003eSmokey and sweet-earthy with Dryfruit depth; cementy undertones, subtle gasoline notes, and petrichor aroma\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1261\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1261\" data-end=\"1264\"\u003e100% Dryfruit clay powder\u003c\/p\u003e\n\u003cp data-start=\"1293\" data-end=\"1325\"\u003e\u003cstrong data-start=\"1293\" data-end=\"1315\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1315\" data-end=\"1318\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1327\" data-end=\"1359\"\u003e\u003cstrong data-start=\"1327\" data-end=\"1338\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1338\" data-end=\"1341\"\u003eRose Clay (current batch)\u003c\/p\u003e\n\u003cp data-start=\"1361\" data-end=\"1677\"\u003e\u003cstrong data-start=\"1361\" data-end=\"1390\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1390\" data-end=\"1393\"\u003eRooted in Indian Dryfruit clay traditions, Black Hearts highlight the roasted smokiness and silky textures that make this clay variety a cult favourite. Their soft structure and atmospheric flavour layers offer a modern, heart-shaped twist on a beloved classic of geophagy heritage.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Rose Clay","offer_id":53179273904455,"sku":"0405090123","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Clays All Around","offer_id":53179273937223,"sku":"0405030300","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_a7769bbf-a618-4991-9a8e-d8bb34417918.png?v=1770570568"},{"product_id":"red-nakumatt-sticks-120g","title":"Red Nakumatt Sticks - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"0\" data-end=\"21\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"398\"\u003eRed Nakumatt Sticks deliver a rich and bold geophagic experience in a convenient, finger-length form. Crafted from finely powdered red Nakumatt clay, these slender, reddish-brown sticks are firm and smooth with a satisfyingly crisp snap. Despite their dense structure, they melt down into a silky paste with zero grit, offering a surprisingly clean finish.\u003c\/p\u003e\n\u003cp data-start=\"400\" data-end=\"814\"\u003eThe flavour profile is deeply earthy and cementy, with the signature topsoil and roasted undertones Nakumatt is known for. Subtle metallic notes and a whisper of petrichor emerge when wet — evoking the scent of rain on dry clay walls. These sticks are chewy, crunchy, and texturally complex — not recommended for sensitive teeth, but a treat for seasoned clay lovers who appreciate robust clay textures and tastes.\u003c\/p\u003e\n\u003cp data-start=\"821\" data-end=\"882\"\u003e\u003cstrong data-start=\"821\" data-end=\"830\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"830\" data-end=\"833\"\u003eEach batch can vary, approximately 4–6 cm in length\u003c\/p\u003e\n\u003cp data-start=\"884\" data-end=\"932\"\u003e\u003cstrong data-start=\"884\" data-end=\"895\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003eApprox. 120g (2 sticks per packet)\u003c\/p\u003e\n\u003cp data-start=\"934\" data-end=\"975\"\u003e\u003cstrong data-start=\"934\" data-end=\"944\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"944\" data-end=\"947\"\u003eThin cylindrical clay sticks\u003c\/p\u003e\n\u003cp data-start=\"977\" data-end=\"1028\"\u003e\u003cstrong data-start=\"977\" data-end=\"988\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"988\" data-end=\"991\"\u003eReddish-brown with dusty taupe matte finish\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1042\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1042\" data-end=\"1045\"\u003eVery hard with a clean, crisp break; melts into a smooth paste with minimal stick leaving little crispy granuals\u003c\/p\u003e\n\u003cp data-start=\"1128\" data-end=\"1211\"\u003e\u003cstrong data-start=\"1128\" data-end=\"1146\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003e4 – Crunchy and satisfying, best suited to experienced chewers\u003c\/p\u003e\n\u003cp data-start=\"1213\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1213\" data-end=\"1231\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003eBurnt adobe, topsoil, cementy notes, petrichor whisper, and faint metallic hints\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1375\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1332\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1332\" data-end=\"1335\"\u003e100% Red Nakumatt clay dust (compressed)\u003c\/p\u003e\n\u003cp data-start=\"1377\" data-end=\"1407\"\u003e\u003cstrong data-start=\"1377\" data-end=\"1399\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1399\" data-end=\"1402\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1409\" data-end=\"1716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1409\" data-end=\"1438\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1438\" data-end=\"1441\"\u003eRed Nakumatt is prized for its deep, earthy profile and rich mineral content. Traditionally sun-dried and used in various clay forms, this variant offers the same iconic taste and aroma but reformatted into sleek, stick-shaped slabs for modern convenience and texture lovers.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51887156330823,"sku":"0405060282","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_dabd28ed-6a91-4895-8d3d-78e6bb28080b.png?v=1774138740"},{"product_id":"mix-hex-rn-df-260g","title":"Mix Hex – RN\/DF - Smoky Metallic Indian Clay treats","description":"\u003cp\u003eMix Hex – RN\/DF is a bold, layered clay treat that unites two cult favourites: Red Nakumatt and Dryfruit clay. Each piece is pressed into compact hexagons, squares, or puck-like shapes, with two distinct halves — one crafted from pure powdered Red Nakumatt and the other from Dryfruit clay. This dual composition creates a striking contrast in colour, texture, and taste.\u003c\/p\u003e\n\u003cp\u003eThe crunch is firm but not overwhelming, with a soft, dusty crumble that melts away cleanly without grit. Flavour opens with roasted smokiness from the Dryfruit layer, followed by the cementy, metallic, and basement-earthy tones of Red Nakumatt. Damp soil notes and a subtle gasoline-like finish round out the experience, leaving behind that unmistakable aroma of rain hitting sunbaked roads. Soft yet hard, rich yet clean, Mix Hex – RN\/DF is a layered indulgence for crunchers who crave bold textures and strong, earthy satisfaction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e\u003cbr\u003ePieces vary, approximately 1–3 cm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cbr\u003e100g\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShape:\u003c\/strong\u003e\u003cbr\u003eHexagons, squares, or round pucks\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e\u003cbr\u003eDeep reds, blackish-brown\/grey, and muted earth tones\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003cbr\u003eSoft but hard; powdery crunch with layered firmness; no grit\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr\u003e3 – Firm but not too intense; slightly dusty and melts on bite\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste Profile:\u003c\/strong\u003e\u003cbr\u003eRoasted smokiness, basement-earthy depth, cementy and metallic notes, damp soil tones, with a faint gasoline-like finish\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003ePowdered Red Nakumatt clay, Powdered Dryfruit clay\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr\u003eIndia\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVendor:\u003c\/strong\u003e\u003cbr\u003eClays All Around\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr\u003eMix Hex – RN\/DF draws on the heritage of Indian smoked clays and sun-dried red earths. By layering Dryfruit’s roasted richness with the mineral-heavy intensity of Red Nakumatt, these handcrafted pieces deliver a dual flavour experience that pays homage to traditional geophagy practices while offering modern clay enthusiasts a bold, earthy chew.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51888968466759,"sku":"0405030305","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4963bb06-edcd-4c21-aa3e-066774e516a4.png?v=1758993152"},{"product_id":"mixed-clay-cookies-natural-edible-clay","title":"Mixed Clay Cookies - Bestselling earthy edible Indian clay treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e“Medium crunchy clay cookies with red earth, damp soil and petrichor notes.”\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eMixed Clay Cookies\u003cspan\u003e are rustic Indian clay pieces made for enthusiasts who enjoy varied textures and layered earthy profiles. Each biscuit-style piece combines Red Khadi and Crystal Nakumatt powders with assorted clay and slate crumbs, creating a naturally varied texture and appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe experience begins with a satisfying medium crunch before breaking down into softer, chewy clay crumbs. The flavour profile moves through cementy mineral notes and warm red earth before developing darker damp-earth tones, with subtle slate and fresh petrichor notes adding a cooler, rain-washed finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWith their biscuit-like shape, mixed earthy colouring and evolving texture, these cookies offer a balanced clay experience for those who prefer complexity without an especially hard or gritty crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crumbly biscuit exterior with a medium crunch that softens into smooth, chewy clay crumbs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cementy earth, warm red soil, damp earth and fresh petrichor with a subtle cool mineral finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Intermediate clay enthusiasts, varied textures, layered earthy profiles and biscuit-style clay experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A balanced, multi-layered clay experience combining a satisfying initial crunch with a smooth, chewy breakdown.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft-to-medium crunch with a crumbly breakdown\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dampening softens the structure considerably, creating a denser, more pliable clay texture with less initial crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dry clay dust, cement minerals, damp earth, slate and fresh petrichor.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 cookies per pack, approximately 95–130g total\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rustic cookie\/biscuit-style pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural mixed tones of grey, red, brown and earthy clay shades\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Khadi powder, Crystal Nakumatt powder, assorted natural clay crumbs and slate crumbs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e CAA \/ Clays All Around\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e This blend draws on India's long-standing traditions of natural clay use and geophagia, bringing together materials associated with different earthy and mineral profiles. Nakumatt and Khadi-style clays are combined here with slate and other clay fragments to create a modern biscuit-style sensory format.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53895684522311,"sku":"04050303081","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"100g Broken Cookies","offer_id":53895684555079,"sku":"04050303082","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_549bdda0-bc92-4e0b-b4a7-3c952a13df91.png?v=1778028426"},{"product_id":"mud-cakes-earthy-indian-edible-clay-cakes","title":"Mud Cakes - Bestselling Crunchy Crumbly Smoky Indian Clay Treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"56\" data-end=\"70\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"72\" data-end=\"792\"\u003eMud Cakes are natural Indian clay treats known for their soft crumbly texture and deep wet-earth mineral profile. These compact cake-shaped clay pieces deliver a satisfying sensory experience with notes of damp soil, soft cement, petrichor, and dusty minerals, making them especially popular among lovers of earthy textures, ASMR experiences, and grounding mineral-rich sensory materials. The texture offers a gentle snap followed by a smooth powdery melt with a calming earthy finish appreciated within geophagia and texture-focused communities. Inspired by traditional Indian grey clay blends and mitti khana practices, Mud Cakes are valued for their approachable softness, grounding aroma, and slow sensory breakdown.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"794\" data-end=\"809\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"811\" data-end=\"1516\"\u003e\u003cstrong data-start=\"811\" data-end=\"823\"\u003eTexture:\u003c\/strong\u003e Soft crumbly clay cakes with a gentle snap and smooth powdery melt\u003cbr data-start=\"890\" data-end=\"893\"\u003e\u003cstrong data-start=\"893\" data-end=\"903\"\u003eTaste:\u003c\/strong\u003e Deep earthy cement tones with wet soil richness and fresh petrichor notes\u003cbr data-start=\"977\" data-end=\"980\"\u003e\u003cstrong data-start=\"980\" data-end=\"998\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Gentle\u003cbr data-start=\"1009\" data-end=\"1012\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1023\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1034\" data-end=\"1037\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1050\"\u003eBest for:\u003c\/strong\u003e Sensory exploration, mindful texture enjoyment, beginners, and smooth clay lovers\u003cbr data-start=\"1132\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1155\"\u003eClay experience:\u003c\/strong\u003e A calming earthy clay with a forgiving texture, soft mineral crumble, and rain-soaked soil aroma that feels grounding and easy to enjoy.\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1295\" data-end=\"1310\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e\u003cstrong data-start=\"1326\" data-end=\"1348\"\u003eHydration texture:\u003c\/strong\u003e Softens into a muddy creamy paste with enhanced petrichor and damp earth richness\u003cbr data-start=\"1430\" data-end=\"1433\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1449\"\u003eAroma notes:\u003c\/strong\u003e Wet soil, petrichor, dusty clay, mineral cement, rain-soaked earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1518\" data-end=\"1536\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1538\" data-end=\"2438\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1549\"\u003eWeight:\u003c\/strong\u003e 3 cakes (up to approx. 115g total)\u003cbr data-start=\"1584\" data-end=\"1587\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1597\"\u003eShape:\u003c\/strong\u003e Small cube-like cake forms\u003cbr data-start=\"1624\" data-end=\"1627\"\u003e\u003cstrong data-start=\"1627\" data-end=\"1638\"\u003eColour:\u003c\/strong\u003e Natural grey tones with earthy variation\u003cbr data-start=\"1679\" data-end=\"1682\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e Blend of full-roasted Nakumatt, half-roasted Nakumatt, red Nakumatt, butter grey clay, dry fruit clay, diamond clay, almond clay, and other natural Indian grey clays (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1918\" data-end=\"1921\"\u003e\u003cstrong data-start=\"1921\" data-end=\"1932\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"1949\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1952\" data-end=\"1981\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s long-standing mitti khana traditions, Mud Cakes draw inspiration from the cultural practice of consuming naturally sourced earth clays. Nakumatt varieties are traditionally valued for their smooth finish, grounding aroma, and balanced mineral texture. This blend combines multiple classic Indian clay styles into a softer, modern sensory experience centred around earthy calmness and smooth breakdowns.\u003cbr data-start=\"2402\" data-end=\"2405\"\u003e\u003cstrong data-start=\"2405\" data-end=\"2421\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2440\" data-end=\"2453\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2455\" data-end=\"2838\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890768216391,"sku":"0405030311","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3498d1ad-18c1-4ff2-b91e-9f7b5a972f07.png?v=1754914573"},{"product_id":"pink-laddoo-balls-edible-clay","title":"Pink Ladoo Balls  - Earthy Indian clay treats","description":"\u003cblockquote\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Soft pink crunches with floral earth and a sandy melt.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePink Ladoo Balls are handcrafted Indian clay treats inspired by the traditional laddoo shape and made from a carefully balanced blend of Pink Nakumatt, Red Nakumatt, and Red Slate. These charming round clay balls are known for their soft crunch and fresh, earthy profile, combining classic red-earth character with delicate floral and berry-like aromatic notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach ball delivers a satisfying sensory experience with notes of red soil, mineral-rich earth, soft petrichor, and subtle floral sweetness. The texture begins with a gentle firm bite before crumbling into a fine, powdery, sand-like melt that remains clean and non-sticky throughout. Their distinctive pink colouring and balanced flavour profile make them especially appealing to those who enjoy softer, more refined clay experiences without sacrificing earthy depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRooted in South Asian clay traditions, Pink Ladoo Balls offer a unique twist on classic Nakumatt-style profiles, blending grounding mineral richness with a lighter, more aromatic finish that feels both nostalgic and distinctive.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crunchy shell with a powdery sandy melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red earth, mineral-rich clay, subtle floral notes, and fresh berry-like undertones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e ASMR, beginners, collectors, and lovers of softer earthy profiles\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A balanced clay treat combining gentle crunches, floral aromas, and classic red-earth richness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, sandy mineral paste with light grit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh earth, floral clay, petrichor, dusty minerals, and subtle berry sweetness\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 100g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Round balls\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural soft pink with earthy tonal variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Pink Nakumatt, Red Nakumatt, and Red Slate Clay Blend (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e CAA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Inspired by the shape of traditional Indian laddoo sweets, these clay treats draw upon South Asia's long-standing appreciation of naturally sourced earth materials. The blend combines mineral-rich red clays and shale-based materials to create a uniquely aromatic and visually distinctive clay experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Home-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890826707271,"sku":"0405030313","price":5.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0baaaf93-6fe0-4242-966f-a3e7fd60876d.png?v=1751988661"},{"product_id":"red-smoke-cookies-100g","title":"Hari's Red Smoke Cookies - Clay treats for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"bu2n0t\" data-start=\"139\" data-end=\"164\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"142\" data-end=\"162\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"165\" data-end=\"578\"\u003eRed Smoke Cookies are a bold, fire-kissed blend of some of India’s most iconic clays — Dryfruit, Magmitti, Half Roasted Nakumatt, and rich Red Khadi — layered into rustic cookie-style pieces that deliver depth, intensity, and pure earthy satisfaction. Each piece is crafted with alternating Black Candy and Red Candy layers, creating a visually striking and flavour-packed experience that unfolds with every bite.\u003c\/p\u003e\n\u003ch2 data-section-id=\"twzl99\" data-start=\"580\" data-end=\"605\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"583\" data-end=\"603\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"606\" data-end=\"928\"\u003eThese cookies offer a medium-hard bite that breaks down into a crumbly, dusty consistency. The black layers bring a gentle snap, while the red layers soften quickly, creating a balanced texture that feels smooth rather than gritty. Expect a clean, powdery finish with no stickiness — just a satisfying, controlled crumble.\u003c\/p\u003e\n\u003ch2 data-section-id=\"emdpes\" data-start=\"930\" data-end=\"952\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"933\" data-end=\"950\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"953\" data-end=\"1263\"\u003eDeep, smoky, and mineral-rich, Red Smoke Cookies lean heavily into charcoal, ash, and metallic clay notes. There’s a distinct petrol-like undertone paired with the unmistakable scent of red topsoil and rain hitting hot ground. The flavour is bold but rounded, offering both roasted intensity and earthy warmth.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1n5hhv0\" data-start=\"1265\" data-end=\"1289\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1287\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1290\" data-end=\"1619\"\u003eThis is a full-bodied clay experience — layered, expressive, and deeply grounding. The contrast between smoky black and velvety red clays keeps each bite interesting, making it a favourite for those who enjoy complex flavour profiles and a medium crunch. It’s rich without being overwhelming, and smooth without losing character.\u003c\/p\u003e\n\u003cp data-start=\"1621\" data-end=\"1842\"\u003eFor those who enjoy this smoky, fire-roasted profile, \u003ca href=\"https:\/\/www.earthycrunch.co.uk\/products\/red-nak-and-dryfruit-pucks-x2-edible-clay-treats-for-pica?variant=52445886841159\"\u003eEmber Pucks \u003c\/a\u003emake an excellent alternative. They offer a similarly bold and roasted clay experience, with their own take on deep earthy intensity and satisfying crunch.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1bqk1w5\" data-start=\"1844\" data-end=\"1865\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1847\" data-end=\"1863\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1866\" data-end=\"2151\"\u003e\n\u003cli data-section-id=\"1mh29x6\" data-start=\"1866\" data-end=\"1920\"\u003eLayered Black Candy and Red Candy clay composition\u003c\/li\u003e\n\u003cli data-section-id=\"1vm6t3f\" data-start=\"1921\" data-end=\"1969\"\u003eMedium crunch with smooth, crumbly breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"1r2yp13\" data-start=\"1970\" data-end=\"2020\"\u003eSmoky, metallic, and petrol-like flavour notes\u003c\/li\u003e\n\u003cli data-section-id=\"145l6kg\" data-start=\"2021\" data-end=\"2051\"\u003eNo stickiness or gumminess\u003c\/li\u003e\n\u003cli data-section-id=\"i9jr5q\" data-start=\"2052\" data-end=\"2102\"\u003eHandmade, rustic shapes with natural variation\u003c\/li\u003e\n\u003cli data-section-id=\"18gfy0d\" data-start=\"2103\" data-end=\"2151\"\u003eInspired by traditional Indian roasted clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1a8jdcc\" data-start=\"2153\" data-end=\"2177\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2156\" data-end=\"2175\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"2178\" data-end=\"3078\"\u003e\n\u003cli data-section-id=\"1l327dm\" data-start=\"2178\" data-end=\"2279\"\u003e\n\u003cstrong data-start=\"2180\" data-end=\"2189\"\u003eSize:\u003c\/strong\u003e Small round, square, or rectangular cookie shapes (handmade; slight variation expected)\u003c\/li\u003e\n\u003cli data-section-id=\"1pirild\" data-start=\"2280\" data-end=\"2319\"\u003e\n\u003cstrong data-start=\"2282\" data-end=\"2293\"\u003eWeight:\u003c\/strong\u003e Up to 100g per packet\u003c\/li\u003e\n\u003cli data-section-id=\"19l436l\" data-start=\"2320\" data-end=\"2380\"\u003e\n\u003cstrong data-start=\"2322\" data-end=\"2332\"\u003eShape:\u003c\/strong\u003e Layered rounds, squares, or rectangular pucks\u003c\/li\u003e\n\u003cli data-section-id=\"e6upox\" data-start=\"2381\" data-end=\"2447\"\u003e\n\u003cstrong data-start=\"2383\" data-end=\"2394\"\u003eColour:\u003c\/strong\u003e Deep reds with blackish-brown and slate-grey tones\u003c\/li\u003e\n\u003cli data-section-id=\"4y9hwf\" data-start=\"2448\" data-end=\"2518\"\u003e\n\u003cstrong data-start=\"2450\" data-end=\"2462\"\u003eTexture:\u003c\/strong\u003e Medium hard; crumbly and dusty with slight grittiness\u003c\/li\u003e\n\u003cli data-section-id=\"y3r6d1\" data-start=\"2519\" data-end=\"2582\"\u003e\n\u003cstrong data-start=\"2521\" data-end=\"2539\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – medium crunch, satisfying and earthy\u003c\/li\u003e\n\u003cli data-section-id=\"1vhs1d4\" data-start=\"2583\" data-end=\"2686\"\u003e\n\u003cstrong data-start=\"2585\" data-end=\"2603\"\u003eTaste Profile:\u003c\/strong\u003e Smoky, charcoal, metallic notes with petrol undertone and red topsoil earthiness\u003c\/li\u003e\n\u003cli data-section-id=\"18ldr2c\" data-start=\"2687\" data-end=\"2780\"\u003e\n\u003cstrong data-start=\"2689\" data-end=\"2705\"\u003eIngredients:\u003c\/strong\u003e Powdered Dryfruit Clay, Half Roasted Nakumatt, Red Khadi, Red Slate Dust\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2781\" data-end=\"2813\"\u003e\n\u003cstrong data-start=\"2783\" data-end=\"2805\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"xjc1fe\" data-start=\"2814\" data-end=\"2846\"\u003e\n\u003cstrong data-start=\"2816\" data-end=\"2827\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/li\u003e\n\u003cli data-section-id=\"cp8rvd\" data-start=\"2847\" data-end=\"3078\"\u003e\n\u003cstrong data-start=\"2849\" data-end=\"2878\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by the roasted and mineral-rich clays of Northern India, particularly Red Khadi and Nakumatt, which are traditionally valued for their depth of flavour, earthy aroma, and satisfying texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1ll5bmu\" data-start=\"3080\" data-end=\"3099\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"3083\" data-end=\"3097\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3100\" data-end=\"3445\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51893540585799,"sku":"0405060284","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_ef05b23f-fac9-4363-a1df-02a562b15ad4.png?v=1751991007"},{"product_id":"red-nakumatt-cracker-cookies","title":"Red Nakumatt Cracker Cookies - Iron-rich indian edible clay treats","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt Cracker Cookies are handcrafted Indian clay treats made from fine Red Nakumatt clay and speckled with tiny Dryfruit clay crumbs. These rectangular cookie bars combine a crisp, cracker-like shell with a firm, mineral-rich centre, creating a satisfying crunch that gradually melts into a smooth, powdery finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRich in earthy character, each bite delivers the distinctive flavour profile that has made Red Nakumatt so popular among clay enthusiasts. Expect notes of clay pottery, wet soil, fired brick, iron-rich minerals, and subtle smoky undertones, all layered with the unmistakable petrichor aroma of rain falling on warm red earth. The crackled surface adds extra texture and visual appeal, while the Dryfruit inclusions contribute subtle roasted depth throughout.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInspired by traditional Indian clay preparations, these cookies offer a bold, crunchy experience that balances texture, aroma, and mineral richness in every bite.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp cracker-like shell with a firm centre and smooth powdery melt\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red earth, clay pottery, wet soil, burnt brick, iron minerals, subtle smoky notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red clay lovers, crunchy texture seekers, and fans of mineral-rich roasted clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, flavour-packed crunch that transitions into a smooth earthy melt with classic Red Nakumatt character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich earthy paste while retaining its mineral depth\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, fired clay, wet soil, baked terracotta, iron-rich earth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rectangular cookie bars\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Reddish-grey to taupe with natural crackled surfaces\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt Clay, Dryfruit Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hari\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt is sourced from India's mineral-rich clay regions and is traditionally valued for its deep earthy flavour, distinctive terracotta colouring, and satisfying crunch. The addition of Dryfruit clay contributes subtle roasted notes that complement the bold mineral profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 85g","offer_id":53298630263111,"sku":"0405060279","price":5.09,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g","offer_id":53298634654023,"sku":"04050602792","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Up to 130g","offer_id":53298634686791,"sku":"04050602793","price":7.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5a49f3b4-1141-46c7-8579-3286aedce5b9.png?v=1751996619"},{"product_id":"punjabi-ki-mitti-350g","title":"Punjabi Ki Mitti Biscuits – Creamy Earthy Indian Terracotta Biscuits","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"111\" data-end=\"126\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"128\" data-end=\"949\"\u003e\u003cstrong data-start=\"128\" data-end=\"140\"\u003eTexture:\u003c\/strong\u003e Smooth, dense bite that gently softens into a creamy, melt-in-the-mouth clay finish\u003cbr data-start=\"224\" data-end=\"227\"\u003e\u003cstrong data-start=\"227\" data-end=\"245\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"261\" data-end=\"264\"\u003e\u003cstrong data-start=\"264\" data-end=\"274\"\u003eTaste:\u003c\/strong\u003e Rich fertile red-soil base with soft riverbank clay notes, muted metallic earthiness, and light warm nuttiness\u003cbr data-start=\"385\" data-end=\"388\"\u003e\u003cstrong data-start=\"388\" data-end=\"400\"\u003eSensory:\u003c\/strong\u003e Damp petrichor aroma with smooth clay warmth and a slow, creamy melt progression\u003cbr data-start=\"481\" data-end=\"484\"\u003e\u003cstrong data-start=\"484\" data-end=\"495\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Punjab region\u003cbr data-start=\"521\" data-end=\"524\"\u003e\u003cstrong data-start=\"524\" data-end=\"533\"\u003eUses:\u003c\/strong\u003e Ideal for beginners exploring terracotta clay textures and those transitioning from harder clay forms\u003cbr data-start=\"635\" data-end=\"638\"\u003e\u003cstrong data-start=\"638\" data-end=\"658\"\u003eClay Experience:\u003c\/strong\u003e Best suited for beginners and early-stage clay enthusiasts. Gentle, approachable, and forgiving in texture, offering a smooth introduction to terracotta without the intensity of dense or gritty clays. A great step beyond raw clay chunks or clay pots, with a softer, more comforting profile.\u003c\/p\u003e\n\u003chr data-start=\"951\" data-end=\"954\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"956\" data-end=\"975\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"977\" data-end=\"1301\"\u003ePunjabi Ki Mitti Biscuits are a softer, more approachable interpretation of traditional Punjabi earth clay, inspired by the rich soils of Northern India. Crafted from natural red earth and terracotta clay, these biscuit-style pieces retain their cultural grounding while offering a far smoother, creamier sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1593\"\u003eUnlike more rugged clay forms, this variation is designed to be gentle and beginner-friendly. It introduces the essence of “Punjab’s Earth” in a softened format, making it ideal for those who are curious about terracotta textures but not yet ready for denser, more intense clay experiences.\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1853\"\u003eThe flavour profile is warm and earthy, centred around fertile soil tones, softened riverbank clay, and subtle metallic undertones. A faint nuttiness from traditional roasting methods adds depth without overpowering the smooth, rounded character of the clay.\u003c\/p\u003e\n\u003chr data-start=\"1855\" data-end=\"1858\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1860\" data-end=\"1879\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1881\" data-end=\"2129\"\u003eThe texture begins with a soft, dense bite that yields easily under pressure, requiring minimal effort compared to more granular or gritty clays. Instead of breaking into coarse fragments, it gradually transitions into a smooth, creamy consistency.\u003c\/p\u003e\n\u003cp data-start=\"2131\" data-end=\"2325\"\u003eAs chewing continues, the clay softens further, almost melting into a velvety paste-like finish. There is little to no grit, making the experience exceptionally smooth and consistent throughout.\u003c\/p\u003e\n\u003cp data-start=\"2327\" data-end=\"2541\"\u003eThis gentle breakdown makes it especially suitable for those new to terracotta textures, offering a controlled and comforting transition from solid bite to creamy melt without harsh resistance or sharp granularity.\u003c\/p\u003e\n\u003chr data-start=\"2543\" data-end=\"2546\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2548\" data-end=\"2564\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2566\" data-end=\"2800\"\u003eThe taste opens with soft red-soil warmth, immediately grounded in earthy clay notes that are mellow rather than intense. Riverbank clay undertones provide a natural freshness, while faint metallic hints sit quietly in the background.\u003c\/p\u003e\n\u003cp data-start=\"2802\" data-end=\"3036\"\u003eAs the texture softens, the flavour becomes creamier and more rounded, with damp earth tones blending into a smooth, almost milky clay finish. Subtle roasted nuttiness adds warmth and familiarity without overpowering the base profile.\u003c\/p\u003e\n\u003cp data-start=\"3038\" data-end=\"3215\"\u003eThe aroma is gently petrichor-led, evoking light rainfall over warm soil rather than heavy or stormy earth scents. The overall experience is soft, calming, and deeply grounding.\u003c\/p\u003e\n\u003chr data-start=\"3217\" data-end=\"3220\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3222\" data-end=\"3244\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3246\" data-end=\"3865\"\u003e\u003cstrong data-start=\"3246\" data-end=\"3257\"\u003eWeight:\u003c\/strong\u003e Variable selection\u003cbr data-start=\"3299\" data-end=\"3302\"\u003e\u003cstrong data-start=\"3302\" data-end=\"3312\"\u003eShape:\u003c\/strong\u003e Irregular biscuit-style clay pieces\u003cbr data-start=\"3348\" data-end=\"3351\"\u003e\u003cstrong data-start=\"3351\" data-end=\"3362\"\u003eColour:\u003c\/strong\u003e Warm terracotta reds, soft browns, and muted earthy oranges\u003cbr data-start=\"3422\" data-end=\"3425\"\u003e\u003cstrong data-start=\"3425\" data-end=\"3441\"\u003eIngredients:\u003c\/strong\u003e Natural Indian red clay and terracotta clay\u003cbr data-start=\"3485\" data-end=\"3488\"\u003e\u003cstrong data-start=\"3488\" data-end=\"3499\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3516\" data-end=\"3519\"\u003e\u003cstrong data-start=\"3519\" data-end=\"3548\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Punjab’s fertile soil traditions, Punjabi Ki Mitti reflects a cultural connection to the land, reinterpreted here in a softer, beginner-friendly format. It introduces the essence of regional earth clays in a smooth, approachable way, offering a gentle entry point into terracotta-based sensory experiences.\u003c\/p\u003e\n\u003chr data-start=\"3867\" data-end=\"3870\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3872\" data-end=\"3885\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3887\" data-end=\"4270\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53870139081031,"sku":"04050800341","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52727493165383,"sku":"04050800342","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53057529512263,"sku":"04050800343","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_65c96320-f562-42e9-9f68-d4b31c271faf.png?v=1751996942"},{"product_id":"red-nakumatt-cookies","title":"Red Nakumatt Cookies - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"23\" data-end=\"430\"\u003e\u003cstrong data-start=\"23\" data-end=\"47\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"430\"\u003eRed Nakumatt Cookies are deliciously earthy, cookie-shaped clay treats made from pure Red Nakumatt dust. These soft, crumbly pieces capture the classic flavour of this beloved Indian clay—deep red earthiness, topsoil warmth, and that iconic cementy, rain-on-dirt aroma. With a gentle crunch and zero grit, each bite melts down to a silky, smooth paste that's easy on the teeth and incredibly satisfying.\u003c\/p\u003e\n\u003cp data-start=\"432\" data-end=\"752\"\u003ePerfect for fans of Red Nakumatt's rich, roasted notes, these cookies come in a variety of natural shapes and sizes—some flat, some rounded, all wonderfully dusty and clean. Whether you're after a mellow crunch or something to savour slowly, these clay cookies are a grounding, full-flavour snack straight from the soil.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"759\" data-end=\"768\"\u003eSize:\u003c\/strong\u003e Varies\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"810\" data-end=\"829\"\u003eWeight:\u003c\/strong\u003e Up to 100g\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"852\" data-end=\"862\"\u003eShape:\u003c\/strong\u003e Cookie-style rectangles, flowers and chunky rounds\/pucks\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"902\" data-end=\"913\"\u003eColour:\u003c\/strong\u003e Pinkish Taupe\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"936\" data-end=\"948\"\u003eTexture:\u003c\/strong\u003e Soft to medium crunch, smooth finish\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"988\" data-end=\"1006\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Crumbly, gentle on the bite\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1041\" data-end=\"1059\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like earthiness, red topsoil, roasted petrichor aroma\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1123\" data-end=\"1139\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt Clay\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1165\" data-end=\"1187\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1457\"\u003e\n\u003cstrong data-start=\"1197\" data-end=\"1226\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eRed Nakumatt is prized in Indian geophagy for its bold petrichor scent and earthy-smooth melt. These cookies preserve that tradition in an easy-to-enjoy, snackable form—ideal for stash lovers, ASMR eaters, and clay connoisseurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51928680202567,"sku":"0405060277","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_00d5047b-d977-4bca-878e-ca41442d9457.png?v=1754319039"},{"product_id":"red-nakumatt-balls-hari","title":"Red Nakumatt Balls (Hari) - Edible Indian clay treats for Pica","description":"\u003ch3 data-end=\"189\" data-start=\"167\" data-section-id=\"f0xuy6\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"532\" data-start=\"190\"\u003eRed Nakumatt Balls with Crumbs are a set of four rich, earthy clay spheres crafted from finely milled Red Nakumatt powder, each packed with a crumb-filled interior for a layered crunch experience. The firm outer shell delivers a satisfying snap before revealing a softer, dusty centre that gradually breaks down into a smooth, earthy paste.\u003c\/p\u003e\n\u003cp data-end=\"938\" data-start=\"534\"\u003eThe natural reddish-brown tones reflect the mineral richness of Red Nakumatt clay, prized for its bold flavour and distinctive snap. As the outer shell cracks, the interior crumbs create a dynamic texture that shifts from crisp to softly crumbly, making every bite varied and engaging. Perfect for Nakumatt enthusiasts, these balls offer a standout combination of intense flavour and tactile enjoyment.\u003c\/p\u003e\n\u003ch3 data-end=\"962\" data-start=\"940\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1237\" data-start=\"963\"\u003eA snappy, firm exterior provides an immediate, satisfying crunch. Inside, the loose crumbs create a soft crumble that transitions into a dense, earthy paste with subtle chewable particles. This layered structure ensures an engaging texture from the first bite to the last.\u003c\/p\u003e\n\u003ch3 data-end=\"1258\" data-start=\"1239\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1550\" data-start=\"1259\"\u003eExpect a strongly earthy, mineral-rich profile with classic red clay notes. Bold topsoil character, fresh petrichor undertones, and subtle metallic hints combine for depth, while the aroma evokes damp soil after rain. The result is a geophagic experience highly prized by clay enthusiasts.\u003c\/p\u003e\n\u003ch3 data-end=\"1573\" data-start=\"1552\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"1867\" data-start=\"1574\"\u003eEach ball delivers a two-stage sensory journey: a crisp snap followed by a crumbly interior that develops into a smooth, earthy paste. The crumb-filled core enhances both texture and flavour, making these balls particularly satisfying for those who enjoy bold, mineral-forward clay profiles.\u003c\/p\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1869\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2132\" data-start=\"1888\"\u003e\n\u003cli data-end=\"1935\" data-start=\"1888\" data-section-id=\"udo9ig\"\u003eFour clay balls with crumb-filled interiors\u003c\/li\u003e\n\u003cli data-end=\"1979\" data-start=\"1936\" data-section-id=\"9vncbn\"\u003eMade from pure Red Nakumatt clay powder\u003c\/li\u003e\n\u003cli data-end=\"2028\" data-start=\"1980\" data-section-id=\"8os65r\"\u003eCrisp exterior with layered, crunchy crumble\u003c\/li\u003e\n\u003cli data-end=\"2078\" data-start=\"2029\" data-section-id=\"jtmt4o\"\u003eBold geophagic flavour with strong earthiness\u003c\/li\u003e\n\u003cli data-end=\"2132\" data-start=\"2079\" data-section-id=\"bkmio3\"\u003eIdeal for Nakumatt lovers and texture enthusiasts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2155\" data-start=\"2134\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2893\" data-start=\"2156\"\u003e\n\u003cli data-end=\"2199\" data-start=\"2156\" data-section-id=\"f0m9zh\"\u003e\n\u003cstrong data-end=\"2167\" data-start=\"2158\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm per ball\u003c\/li\u003e\n\u003cli data-end=\"2222\" data-start=\"2200\" data-section-id=\"zyvrlm\"\u003e\n\u003cstrong data-end=\"2213\" data-start=\"2202\"\u003eWeight:\u003c\/strong\u003e Select\u003c\/li\u003e\n\u003cli data-end=\"2249\" data-start=\"2223\" data-section-id=\"la9fdb\"\u003e\n\u003cstrong data-end=\"2235\" data-start=\"2225\"\u003eShape:\u003c\/strong\u003e Round balls\u003c\/li\u003e\n\u003cli data-end=\"2302\" data-start=\"2250\" data-section-id=\"8igiv6\"\u003e\n\u003cstrong data-end=\"2263\" data-start=\"2252\"\u003eColour:\u003c\/strong\u003e Natural red with pinkish taupe tones\u003c\/li\u003e\n\u003cli data-end=\"2360\" data-start=\"2303\" data-section-id=\"14wqla2\"\u003e\n\u003cstrong data-end=\"2317\" data-start=\"2305\"\u003eTexture:\u003c\/strong\u003e Crunchy exterior with soft, crumbly core\u003c\/li\u003e\n\u003cli data-end=\"2418\" data-start=\"2361\" data-section-id=\"127izro\"\u003e\n\u003cstrong data-end=\"2381\" data-start=\"2363\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/li\u003e\n\u003cli data-end=\"2505\" data-start=\"2419\" data-section-id=\"dc74e\"\u003e\n\u003cstrong data-end=\"2439\" data-start=\"2421\"\u003eTaste Profile:\u003c\/strong\u003e Earthy red clay, topsoil, petrichor, subtle metallic undertones\u003c\/li\u003e\n\u003cli data-end=\"2556\" data-start=\"2506\" data-section-id=\"8ck12q\"\u003e\n\u003cstrong data-end=\"2524\" data-start=\"2508\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt clay powder\u003c\/li\u003e\n\u003cli data-end=\"2589\" data-start=\"2557\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2581\" data-start=\"2559\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2615\" data-start=\"2590\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2603\" data-start=\"2592\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2893\" data-start=\"2616\" data-section-id=\"c8k04x\"\u003e\n\u003cstrong data-end=\"2647\" data-start=\"2618\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, Red Nakumatt clay is prized for its bold mineral taste and crisp snap. These clay balls showcase classic flavours while the crumb-filled centre enhances texture and aroma for an authentic clay experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2911\" data-start=\"2895\" data-section-id=\"1ajl8cl\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3259\" data-start=\"2912\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Regular Size x1 (up to 60g)","offer_id":54323899564359,"sku":"04050602760","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Mini Balls (up to 100g)","offer_id":54323899597127,"sku":"04050602761","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6953119e-4e62-4001-ad5c-8d64e3148f7a.png?v=1752615494"},{"product_id":"terracotta-tumbles-indian-edible-clay-pot-chips","title":"Terracotta Tumbles - Mixed Broken Edible Indian Terracotta Clay Pot Chips","description":"\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eTerracotta Tumbles are a natural Indian terracotta clay mix known for their varied crunchy textures and bold sunbaked mineral profile. This assortment of broken chips, shards, and crumbled pottery fragments delivers a satisfying sensory experience with notes of iron-rich terracotta, dry earth, kiln-fired clay, dusty minerals, and subtle muddy tangs, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture ranges from crisp brittle snaps to gritty sandy crumbles and softer dusty melts, creating a constantly changing sensory journey appreciated within geophagia and texture-focused communities. Traditionally inspired by artisan-fired terracotta vessels from regions such as Kolkata, Gujarat, and Uttar Pradesh, this mix is valued for its grounding texture, authentic earthy crunch, and raw handcrafted character. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Mixed crunchy shards with brittle snaps, gritty crumbles, and dusty soft melts\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Iron-rich terracotta with sunbaked earth, dry minerals, and muddy clay notes\u003cbr\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3–5 – Medium to Very Hard\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India – Kolkata, Gujarat \u0026amp; Uttar Pradesh\u003cbr\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Texture explorers, stash builders, ASMR crunch lovers, experienced clay enthusiasts\u003cbr\u003e\u003cstrong\u003eClay experience:\u003c\/strong\u003e A varied terracotta mix offering unpredictable crunches, dusty melts, and earthy mineral depth in every handful.\u003cbr\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Loud crunch, dusty crack, and gritty crumble variety\u003cbr\u003e\u003cstrong\u003eHydration texture:\u003c\/strong\u003e Softens into muddy mineral-rich clay with lingering sandy grit depending on chip thickness\u003cbr\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Kiln-fired pottery, dry soil, baked terracotta, dusty minerals, warm earth\u003c\/p\u003e\n\u003ch2\u003eProduct details\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 100g \/ 250g \/ 500g\u003cbr\u003e\u003cstrong\u003eShape:\u003c\/strong\u003e Irregular chips, shards, and crumbs (size selectable)\u003cbr\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Red, brown, smoky, and dusky terracotta tones with natural variation\u003cbr\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, alcohol, or colourings)\u003cbr\u003e\u003cstrong\u003eVendor:\u003c\/strong\u003e Various\u003cbr\u003e\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Derived from artisan terracotta vessels traditionally crafted across Indian regions including Kolkata, Gujarat, and Uttar Pradesh, these fired clay fragments reflect generations of pottery traditions rooted in earthy mineral richness and handcrafted ceramic methods.\u003cbr\u003e\u003cstrong\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable options:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThin or Thick chips\u003c\/li\u003e\n\u003cli\u003eNon-Smoked, Light Smoke, or Smoky varieties\u003c\/li\u003e\n\u003cli\u003eSmall Crumbs, Small\/Medium, or Medium\/Large chip sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Small Crumbs \/ 100g \/ Non-Smoked","offer_id":53980921299271,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 100g \/ Light Smoke","offer_id":53980921332039,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 100g \/ Smoked","offer_id":53980921364807,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Non-Smoked","offer_id":53980921397575,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Light Smoke","offer_id":53980921430343,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Smoked","offer_id":53980921463111,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 100g \/ 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Smoke","offer_id":54651336786247,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"XL Thick pieces \/ 100g \/ Smoked","offer_id":54651336819015,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"XL Thick pieces \/ 250g \/ Non-Smoked","offer_id":54651336851783,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":true},{"title":"XL Thick pieces \/ 250g \/ Light Smoke","offer_id":54651336884551,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"XL Thick pieces \/ 250g \/ Smoked","offer_id":54651336917319,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Terracotta_Tumbles_-_Indian.png?v=1767313695"},{"product_id":"nzu-natural-edible-clay","title":"West African Nzu - Nzu – Lightly Smoky, Salty Nigerian Edible Kaolin Clay Balls","description":"\u003cblockquote\u003e\n\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e“Soft salty crunches that crumble into creamy, earthy kaolin.”\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNzu is a classic Nigerian kaolin clay known for its soft, dusty crunch, earthy mineral flavour and distinctive smoky finish. Traditionally prepared by shaping naturally sourced kaolin, lightly salting it and gently smoking it, these rounded pieces offer a softer clay experience with a clean crumble and creamy mineral breakdown.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe flavour is deeply earthy and mineral-forward, with subtle saltiness, smoky ash and faint petrichor-like notes. The texture is firm enough to give a satisfying bite but quickly breaks down into a fine, powdery clay, making Nzu a particularly distinctive example of traditional West African kaolin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm but crumbly, dusty and powdery with a smooth outer surface and minimal grit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deeply earthy and mineral-rich with gentle smoke, light saltiness, ashy undertones and hints of damp earth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇳🇬 Nigeria, West Africa\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, lovers of soft dusty textures and traditional West African clays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A soft, smoky and earthy clay that breaks down from a gentle crunch into a creamy, powdery mineral finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble \/ Dusty crack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes softer and more pliable when dampened, developing a smoother, denser clay texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay \/ dusty minerals \/ damp earth \/ ashy kaolin \/ petrichor\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100 g or 250 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rounded balls\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e White to grey-white with a naturally ashen, smoked appearance. Colour and smoking intensity may vary between pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Nzu (kaolin) clay, traditionally salted and smoked. No preservatives, additives, alcohol, or artificial colourings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e African Clay Distributor\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nzu is an Igbo term associated with white kaolin clay and is traditionally prepared and used across parts of West Africa. It has longstanding cultural associations with geophagia, traditional practices and ceremonial use, with preparation methods including shaping, salting and smoking contributing to its characteristic appearance and flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community Tested – By Picans globally\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756237484359,"sku":"0301010014","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756237517127,"sku":"0301010015","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_4a900486-7991-408f-899c-62703b1e7c2f.png?v=1767276115"},{"product_id":"mystery-mix-ups-by-colour-natural-edible-clay","title":"Mystery Mix Ups by Colour - Surprise Edible Clay Chunks, Treats, Powders, Crumbs","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\"\u003cmeta charset=\"utf-8\"\u003ePick your colour. Forget the contents. Open the box and discover your crunch.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLove a surprise? \u003c\/span\u003eMystery Mix Ups by Colour are Earthy Crunch UK’s crunchy lucky dip, packed with a constantly changing selection of natural clays, chalks, treats, chunks, crumbs and powders from across our collection.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEach Mystery Mix Up is hand-packed around a single colour family, giving you a box full of earthy shades and complementary textures without knowing exactly which products you'll receive.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe idea is simple: choose your colour, and leave the contents to us.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eYou might find recognisable favourites, smaller pieces from larger products, broken treats, crunchy chunks, loose crumbs or fine powders. The exact combination changes constantly, so no two boxes are guaranteed to be the same.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe photographs show examples of the kinds of products, colours and textures that may appear in each theme. They are examples only and are not a contents list\u003cspan\u003e. We deliberately don't provide a list of what is currently inside each box because, well... it's a Mystery Mix Up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you'd prefer to choose exactly which products you receive, our main catalogue is the place to browse. If you'd rather open a box and discover what you've got, this is your option.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eChoose your colour theme\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Mystery Mix Up is built around a particular colour family. The contents will change according to current stock, but here's an idea of the types of pieces that may appear.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e❤️ Reds \u0026amp; Browns\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA rich, earthy selection of red and brown-toned clays and treats.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYou may discover\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003eRed Nakumatts, Red Clay Biscuits, chewy treats, Red Mix Hex pieces and Red Nakumatt Cracker Balls, alongside smaller pieces and loose Red Khadi and Nakumatt powders.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect warm terracotta, deep red earth and mineral-rich brown tones, with textures ranging from firm and crunchy through to crumbly and powdery.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🧡 Oranges\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA warm-toned collection inspired by terracotta, clay pots and naturally orange earth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePossible contents include\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003eIndian Terracottas, Mexican Terracotta, Queen Terracotta, OG Tan, orange clay chunks, crunchy clay pot crumbs and earthy orange or peach-toned powders.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese mixes tend to have a distinctly earthy and terracotta-led character, with textures ranging from dense crunchy pieces to fragile pot fragments, crumbs and softer powders.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🩶 Greys\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor anyone who likes their clay a little more cementy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGrey Mystery Mix Ups may contain \u003c\/span\u003ecementy clays, mixed Nakumatts, Grey Mix Hex pieces, surprise treats and crunchy balls\u003cspan\u003e, with smaller fragments and mixed Nakumatt powder also possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect cooler natural tones and earthy profiles that can range from clean mineral notes to cementy, dusty and deeper clay characteristics.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🖤 Blacks\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe darker and smokier side of the collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eBlack Mystery Mix Ups may include Smoky Sticks, Barbecue Balls, Black Cracker Cookies, Black Candy Pucks, Smoked Nakumatts and Dryfruit shards\u003cspan\u003e, with black candy powder and smaller smoky fragments potentially appearing throughout the box.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese mixes are ideal for anyone drawn towards darker colours and stronger sensory profiles, with possible notes of smoky earth, roasted minerals, dry clay and petrol-like aromas.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🤍 Whites\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA lighter collection featuring chalks, pale clays and soft mineral textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003ePossible contents include classic chalks, chalk balls, Choco Chip Cookies and Dusty Pops, along with delicate pieces and soft White Khadi powder.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect textures that can range from firm chalky crunches to softer, powdery breakdowns, with clean mineral and earthy characteristics.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🩷 Pinks\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA colourful selection of pink-toned clays, chalks and treats.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYour box may include \u003c\/span\u003ePink Ladoos, Pink Nakumatts, Rose Clay, Pink Slate Triangles and matching pink-toned powders, alongside smaller pieces and crumbs.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture can vary considerably depending on the contents, from dense crunchy pieces to softer, crumbly materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTexture \u0026amp; sensory experience\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe whole appeal of a Mystery Mix Up is \u003c\/span\u003evariety.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach box contains a changing combination of textures rather than a uniform product. You may find a hard piece that snaps cleanly, a softer clay that crumbles between your fingers, a chalky piece that breaks down into powder or a tiny fragment that behaves completely differently from everything around it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePossible textures include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDense and crunchy\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e pieces with a satisfying snap\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFirm clay chunks\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that fracture into smaller pieces\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCrumbly treats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a softer breakdown\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eChalky materials\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a clean, powdery texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFine powders\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a dry mineral feel\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSmall shards and fragments\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e from larger products\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause the exact contents are intentionally unknown, there is no single crunch factor or flavour profile for the whole box.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's part of the fun.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eColour \u0026amp; flavour personality\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach colour theme has its own general personality, but the exact sensory experience will depend on the individual materials included.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eYou may encounter earthy notes ranging from fresh soil after rain and damp basement through to terracotta, dusty minerals, cement, smoky earth and petrol-like characteristics.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSome pieces may have a cleaner mineral profile, while others may be noticeably darker, roasted or more intensely earthy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe colour gives you the starting point. The contents decide what happens next.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch factor: \u003c\/strong\u003eVariable –  1–5\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause every Mystery Mix Up contains different materials and fragment sizes, crunch intensity can range from soft and crumbly through to very hard and densely crunchy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you're looking for a specific crunch level, individual products in the main catalogue provide a more predictable experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe mixed contents create a varied soundscape, from sharp cracks and dense snaps to softer crumbles and dusty fractures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHarder pieces tend to produce the louder sounds, while chalks, crumbs and powders create quieter, softer sensory sounds.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy are Mystery Mix Ups discounted?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMystery Mix Ups are offered at a \u003c\/span\u003elower price because they make use of fresh pieces that don't necessarily fit our standard full-sized product listings.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBoxes may contain:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSmaller pieces from larger products\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBroken treats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFractured chunks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLoose crumbs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePartial pieces\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine powders\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eAssorted leftover portions from current batches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThese are not old or expired stock.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEverything included comes from fresh, current batches\u003cspan\u003e in our regular collection. The lower price reflects the fact that you're receiving assorted smaller pieces, broken products, crumbs and powders rather than complete products in their original presentation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBasically, you're getting the interesting bits without paying full price for the packaging and presentation of a standard product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you want specific products in their original shapes and sizes, we recommend shopping the main catalogue instead.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eThe Mystery is the point\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eOne of the most important things to understand before ordering is that we cannot tell you exactly what will be inside your box.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eNo contents list.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eNo picking your favourites.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eNo “can I have the black one with the Smoky Sticks?”\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eNope.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eYou choose the colour theme, and we pack the surprise.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe contents change as our stock changes, meaning even two boxes ordered from the same colour category may look completely different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt's a sheer Mystery.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eNatural variation \u0026amp; breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNatural clay and chalk materials vary naturally in \u003c\/span\u003ecolour, density, moisture, shape, size and hardness.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause Mystery Mix Ups intentionally contain smaller pieces, broken treats, crumbs and powders, some additional crumbling may occur during packing, handling or transit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA little loose powder or a few extra crumbs are therefore completely normal and part of the nature of this product.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eImportant information\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEvery Mystery Mix Up is unique. No two boxes are guaranteed to contain the same selection.\u003c\/li\u003e\n\u003cli\u003eThe colour theme is guaranteed. The individual products are not.\u003c\/li\u003e\n\u003cli\u003eWe cannot provide the exact contents of an individual Mystery Mix Up before dispatch.\u003c\/li\u003e\n\u003cli\u003ePhotos are examples only and show the general colour, style and variety rather than exact contents.\u003c\/li\u003e\n\u003cli\u003eContents change according to current stock.\u003c\/li\u003e\n\u003cli\u003eSmaller pieces, crumbs, broken treats and powders are intentionally included.\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdditional breakage or crumbling may occur during handling and transit.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThere is no guaranteed number of individual pieces or products.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIf you want to choose specific products, shapes or textures, please shop the main catalogue instead.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003cspan class=\"text-token-text-primary cursor-text rounded-sm\"\u003eVaries\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable – chunks, treats, biscuits, balls, shards, fragments, crumbs and powders\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Based on selected colour theme, with natural variation between individual materials\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable – from soft and powdery to firm, dense and highly crunchy\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable, approximately 1–5\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste profile:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable according to individual contents, with earthy, mineral, terracotta, chalky, smoky and roasted-earth characteristics possible\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural clay and\/or chalk materials. Exact ingredients vary according to the contents of each Mystery Mix Up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCountry of origin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies according to individual products included\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Surprise lovers, sensory exploration, ASMR, variety seekers and clay enthusiasts who enjoy discovering different textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e An unpredictable colour-themed selection of natural clay and chalk materials designed for exploring a variety of earthy textures, crunches and sensory characteristics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003e\u003cspan\u003eMystery Mix Ups by Colour draw from natural clays and chalks sourced from different regions and traditional clay-producing areas represented within the Earthy Crunch UK collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause the contents vary from box to box, the specific regional and traditional background will depend on the individual materials included. The colour theme is the organising principle rather than a single geographical origin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Reds\/Browns \/ 50g","offer_id":53388365693255,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ 75g","offer_id":53388365660487,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ 100g","offer_id":52632255889735,"sku":"0708150052","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ 175g","offer_id":52632197366087,"sku":"0708150053","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ 250g","offer_id":52256390545735,"sku":"0708150054","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ 50g","offer_id":53388365758791,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Oranges \/ 75g","offer_id":53388365726023,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Oranges \/ 100g","offer_id":52632255922503,"sku":"0708150049","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ 175g","offer_id":52632197398855,"sku":"0708150050","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ 250g","offer_id":52256390578503,"sku":"0708150051","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ 50g","offer_id":53388365824327,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ 75g","offer_id":53388365791559,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ 100g","offer_id":52632255955271,"sku":"0705150040","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ 175g","offer_id":52632197431623,"sku":"0705150041","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ 250g","offer_id":52256390611271,"sku":"0708150042","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ 50g","offer_id":53388365889863,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ 75g","offer_id":53388365857095,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Whites \/ 100g","offer_id":52632255988039,"sku":"0705150037","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ 175g","offer_id":52632197464391,"sku":"0705150038","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ 250g","offer_id":52256390644039,"sku":"0705150039","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Greys \/ 50g","offer_id":53388365955399,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ 75g","offer_id":53388365922631,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ 100g","offer_id":52632256020807,"sku":"0708150043","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ 175g","offer_id":52632197497159,"sku":"0708150044","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ 250g","offer_id":52256390676807,"sku":"0708150045","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ 50g","offer_id":53388366020935,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ 75g","offer_id":53388365988167,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ 100g","offer_id":52635275428167,"sku":"0708150046","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ 175g","offer_id":52635275395399,"sku":"0708150047","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ 250g","offer_id":52635275362631,"sku":"0708150048","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b6ed1146-6c95-436f-9a30-09a0ee5cc4e0.png?v=1761672560"},{"product_id":"indian-clay-crumbs-diy","title":"Indian Clay Powder and Crumbs for DIY Treats","description":"\u003ch2 data-section-id=\"14at72t\" data-start=\"204\" data-end=\"221\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"223\" data-end=\"716\"\u003e\u003cstrong data-start=\"223\" data-end=\"235\"\u003eTexture:\u003c\/strong\u003e Loose, irregular crumb pieces with a crisp bite\u003cbr data-start=\"283\" data-end=\"286\"\u003e\u003cstrong data-start=\"286\" data-end=\"304\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"315\" data-end=\"318\"\u003e\u003cstrong data-start=\"318\" data-end=\"328\"\u003eTaste:\u003c\/strong\u003e Smoky, earthy, and mineral-rich with warm terracotta notes\u003cbr data-start=\"387\" data-end=\"390\"\u003e\u003cstrong data-start=\"390\" data-end=\"402\"\u003eSensory:\u003c\/strong\u003e Snappy crumble followed by a soft earthy melt\u003cbr data-start=\"448\" data-end=\"451\"\u003e\u003cstrong data-start=\"451\" data-end=\"462\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, various regional clay sources\u003cbr data-start=\"504\" data-end=\"507\"\u003e\u003cstrong data-start=\"507\" data-end=\"516\"\u003eUses:\u003c\/strong\u003e Ideal for sampling, mixing, sprinkling, and stash-building\u003cbr data-start=\"575\" data-end=\"578\"\u003e\u003cstrong data-start=\"578\" data-end=\"598\"\u003eClay Experience:\u003c\/strong\u003e A varied, textured experience suited to both beginners and experienced users; balanced, exploratory, and satisfying\u003c\/p\u003e\n\u003chr data-start=\"718\" data-end=\"721\"\u003e\n\u003ch2 data-section-id=\"53drpp\" data-start=\"723\" data-end=\"744\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"746\" data-end=\"1110\"\u003eCrunch, crumble, and explore with our Clay Crumb Mix — a versatile blend of irregular clay pieces offering a naturally varied sensory experience. Sourced from traditional Indian clays, this mix brings together smoky, earthy, and terracotta varieties in one convenient format, allowing you to experience a range of textures and flavour profiles in a single batch.\u003c\/p\u003e\n\u003cp data-start=\"1112\" data-end=\"1460\"\u003eEach portion reflects the diversity of India’s clay traditions, where roasted and sun-dried clays have long been valued for their distinctive textures and grounding qualities. The crumb format makes this an easy, flexible option — whether you’re sampling different profiles, creating your own blends, or building a stash with a bit of everything.\u003c\/p\u003e\n\u003chr data-start=\"1462\" data-end=\"1465\"\u003e\n\u003ch2 data-section-id=\"y0ga8t\" data-start=\"1467\" data-end=\"1488\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1490\" data-end=\"1702\"\u003eExpect a loose, crumbly structure made up of naturally broken pieces in varying sizes. The bite starts with a light to moderate snap, depending on the piece, followed by a quick crumble that breaks down easily.\u003c\/p\u003e\n\u003cp data-start=\"1704\" data-end=\"1989\"\u003eSome crumbs offer a slightly denser crunch with a firmer snap, while others lean softer and more brittle, giving way to a fine, dusty breakdown. The overall experience moves smoothly from crisp bite → crumbly fracture → soft, earthy melt, making it dynamic without being overly hard.\u003c\/p\u003e\n\u003chr data-start=\"1991\" data-end=\"1994\"\u003e\n\u003ch2 data-section-id=\"1i2bm5g\" data-start=\"1996\" data-end=\"2014\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2016\" data-end=\"2254\"\u003eThis mix delivers a layered flavour profile that shifts with each piece. Smoky crumbs bring roasted, slightly ashy notes with a bold, mineral edge, while terracotta pieces offer a warmer, soil-like depth with a subtle natural sweetness.\u003c\/p\u003e\n\u003cp data-start=\"2256\" data-end=\"2532\"\u003eEarthier elements round things out with a dry, grounding mineral profile. The aroma is gently earthy with hints of roasted clay, becoming more pronounced as the crumbs break down. Flavour develops gradually during chewing, moving from dry and crisp to soft and mineral-rich.\u003c\/p\u003e\n\u003chr data-start=\"2534\" data-end=\"2537\"\u003e\n\u003ch2 data-section-id=\"9w1huj\" data-start=\"2539\" data-end=\"2563\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2565\" data-end=\"3087\"\u003e\u003cstrong data-start=\"2565\" data-end=\"2576\"\u003eWeight:\u003c\/strong\u003e Available in 50g, 75g, and 100g kraft tubs\u003cbr data-start=\"2619\" data-end=\"2622\"\u003e\u003cstrong data-start=\"2622\" data-end=\"2632\"\u003eShape:\u003c\/strong\u003e Irregular crumb pieces, naturally broken\u003cbr data-start=\"2673\" data-end=\"2676\"\u003e\u003cstrong data-start=\"2676\" data-end=\"2687\"\u003eColour:\u003c\/strong\u003e Mixed earthy tones — smoky browns, soft neutrals, and warm terracotta reds\u003cbr data-start=\"2762\" data-end=\"2765\"\u003e\u003cstrong data-start=\"2765\" data-end=\"2781\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2844\" data-end=\"2847\"\u003e\u003cstrong data-start=\"2847\" data-end=\"2858\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"2875\" data-end=\"2878\"\u003e\u003cstrong data-start=\"2878\" data-end=\"2907\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, these clays reflect a long-standing cultural connection to earth materials, valued for their texture, aroma, and natural mineral qualities\u003c\/p\u003e\n\u003chr data-start=\"3089\" data-end=\"3092\"\u003e\n\u003ch2 data-section-id=\"9rcx7q\" data-start=\"3094\" data-end=\"3109\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3111\" data-end=\"3322\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3324\" data-end=\"3538\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3540\" data-end=\"3765\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3767\" data-end=\"3829\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Indian Terracotta Clay Pot Crumbs \/ 50g","offer_id":53057641447751,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Indian Terracotta Clay Pot Crumbs \/ 75g","offer_id":53741974454599,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Indian Terracotta Clay Pot Crumbs \/ 100g","offer_id":52382084858183,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Smoky Clay Crumbs \/ 50g","offer_id":53057641480519,"sku":"0505150093","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Smoky Clay Crumbs \/ 75g","offer_id":53741974487367,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Smoky Clay Crumbs \/ 100g","offer_id":52382084890951,"sku":"0505150090","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Clay Crumbs \/ 50g","offer_id":53057641513287,"sku":"0505150094","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Clay Crumbs \/ 75g","offer_id":53741974520135,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Clay Crumbs \/ 100g","offer_id":52382084923719,"sku":"0505150091","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_9e4a65b5-d0df-4766-97eb-3405a3bfd8c0.png?v=1758536431"},{"product_id":"elephant-indian-edible-clay","title":"(Blue) Elephant Clay - Cementy edible Indian clay chunks","description":"\u003cblockquote\u003e\n\u003ch4 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Bold cementy crunches that melt into smooth earthy minerals with every bite\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eElephant Clay is a natural Indian clay known for its firm medium crunch and bold cementy earthy profile. These irregular chunky pieces deliver a satisfying sensory experience with notes of cement, dusty minerals, fresh water, damp earth, and faint metallic undertones. The texture offers a clean, smooth finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's long-standing raw clay traditions, this clay is valued for its grounding texture, authentic earthy crunch, and mineral-rich sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Firm dry crunch with a smooth paste-like finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Cementy, earthy, dusty minerals with fresh water and subtle metallic notes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Experienced clay enthusiasts, raw clay lovers, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience: \u003c\/strong\u003eA classic raw Indian clay offering bold cement-forward flavour and a satisfying smooth breakdown without grit.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eDevelops a richer earthy aroma and softer paste-like consistency when dampened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Fresh water, damp earth, dusty minerals, basement-like clay notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular chunky pieces\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Light grey to pale elephant-grey tones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Elephant Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eElephant Clay reflects the long-standing tradition of enjoying naturally dried raw clays throughout India. Sourced from mineral-rich deposits and prepared through cleaning and sun-drying, it retains its authentic earthy flavour and natural texture, making it a favourite among those who appreciate classic cement-forward clay experiences.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54159495561543,"sku":"03050201141","price":0.79,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53856884719943,"sku":"03050201142","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g Clay","offer_id":52682158080327,"sku":"03050201140","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54159495594311,"sku":"03050201143","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52682158047559,"sku":"03050201144","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_e1a6b929-0df7-4cbe-852e-da384be36e08.png?v=1762213371"},{"product_id":"terra-luna-natural-edible-clay-treats-pops","title":"Terra-Luna - Exclusive to ECUK - Mineral-rich Petrichor clay treats and pops","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e“Moon-grey clay treats with crisp terracotta bursts and a serious petrichor hit.”\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTerra-Luna is a celestial little clay treat for anyone who loves the earthy depth of terracotta alongside the crisp mineral bite of cementy clays. Exclusive to Earthy Crunch UK, this custom blend combines Elephant, SilverRose, Bluebellgrape, Plain Nakumatt and Marina clays with baked Indian terracotta clay pot crumbs for a layered texture and flavour experience that's distinctly its own.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach batch is shaped into compact, coin-like pieces with a pale moon-grey appearance scattered with warm orange terracotta flecks. Beneath the soft grey exterior is a satisfying medium crunch, with crisp little bursts from the baked clay pot pieces breaking through the smoother clay texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe flavour is equally layered. Expect strong fresh-earth petrichor, classic cementy mineral notes and a warm, iron-rich terracotta character, with the baked pot crumbs adding that familiar sun-baked pottery depth. It's earthy, atmospheric and just a little bit strange in exactly the right way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTerra-Luna is available as bite-sized treats and Pops. The Pops are finished with Cosmic Fudge Paste and coated to create an extra-special version of this lunar-inspired blend. Shapes can naturally vary from batch to batch, so expect coins, rounds and occasional squares rather than perfect factory uniformity.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium crunchy and completely grit-free, with smooth clay and crisp bursts of baked terracotta\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Strong petrichor and cementy minerals with iron-rich earth, warm terracotta and baked-clay notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, ASMR, experienced clay enthusiasts and fans of unusual layered clay textures\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A distinctive mineral-rich blend combining soft cementy clay with crisp baked terracotta fragments for contrasting textures and flavours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp bursts\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a denser, smoother and more cohesive clay texture when dampened, while retaining its earthy mineral character\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh earth, petrichor, baked terracotta, dusty minerals and sun-warmed clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Selectable options – 1 pop is up to 50g, full-sized portions are usually around 100g of clay product\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Usually round, coin-like bite-sized pieces or squares; shapes may vary between batches. Pops are coated in Cosmic Fudge Paste\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bite-sized treats are 1–3cm while the Pops are up to 6cm long\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pale moon-grey with natural earthy orange and terracotta flecks throughout the blend\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Elephant, SilverRose, Bluebellgrape, Plain Nakumatt and Marina Clays with baked Indian terracotta clay pot crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, Exclusively made for ECUK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Inspired by India's long-standing terracotta pottery traditions, where natural earth is shaped and fired to create durable earthenware vessels. Terra-Luna combines the sensory character of baked terracotta fragments with naturally occurring Indian clays, bringing traditional earth materials together in a modern custom blend.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eA note about breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTerra-Luna Treats and Pops are naturally fragile. They can crack, crumble or arrive broken during transit, particularly the larger Pop format. This is completely normal for this type of clay product and doesn't mean you've received a dud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe baked terracotta pieces can also create additional points of weakness within the treats, so some cracking and loose crumbs are to be expected. The terracotta flecks are part of the experience, not a manufacturing fault.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Pops Sample (10-25g)","offer_id":54844890874183,"sku":"04050900450","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"Broken Pops\/Crumbs (100g)","offer_id":54824943649095,"sku":"04050900451","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Whole Pops (x2)","offer_id":54264730648903,"sku":"04050900452","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"XL Pops (x1)","offer_id":54824943616327,"sku":"04050900453","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"Bite-sized Treats (100g)","offer_id":54264730616135,"sku":"04050900454","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e41dfa8f-e424-4c01-a1ad-069aaafd4f63.png?v=1759072860"},{"product_id":"petrichor-overload-natural-edible-clay-treats-pops","title":"\"Petrichor Overload\" - Exclusive to ECUK - Pure wet-earth edible Indian clay treats and pops","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e“Fresh rain, damp basement, wet earth and cementy clay turned all the way up.”\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePetrichor Overload is a custom-made treat exclusive to Earthy Crunch UK, created for anyone who thinks the best part of clay is that unmistakable smell and flavour of earth after rain. Each batch is handmade from a premium blend of Rose, Elephant and Swan clay powders, with additional clay crumbs mixed through to give the texture a little extra character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eShaped into charming bite-sized hearts, these light grey treats pack an unusually intense earthy experience. The flavour is mineral-rich and distinctly cement-like, layered with fresh rain-on-soil petrichor, damp earth and the nostalgic atmosphere of a basement after a particularly good downpour. It's essentially the classic Indian grey clay experience with the petrichor dial snapped clean off.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture starts with a crisp exterior before breaking down into a slightly sticky, chewy clay texture, with little crispy granules appearing throughout the bite. That combination of initial crunch, soft chew and occasional granule crackle gives Petrichor Overload a more complex texture than a straightforward powdery clay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect for experienced clay enthusiasts, petrichor obsessives and anyone who gravitates towards darker, mineral-heavy earth flavours, this is a deliberately atmospheric clay experience. It isn't trying to be subtle. The clue is very much in the name.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp exterior followed by a slightly sticky, chewy clay texture with scattered crispy granule crunches\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Intense cementy earth with powerful petrichor, damp basement, mineral and fresh rain-on-soil notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, petrichor lovers, ASMR, mineral-heavy flavours and slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A deliberately intense grey-clay blend designed to maximise wet-earth, rain-soaked and cementy sensory notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp crackle with soft chew\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes softer, denser and more cohesive when dampened, with the wet-earth character becoming even more pronounced\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh rain, wet soil, damp basement, dusty minerals, cement and earthy clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Selectable options – 1 pop is up to 50g, full-sized portions are usually around 100g of clay product\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Usually heart-shaped bite-sized treats; shapes may vary between batches. Also available as Pops coated in crunchy clay crumbs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bite-sized treats are 1–3cm while the Pops are up to 6cm long\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light grey with natural grey and mineral-toned variation throughout the blend\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Rose, Elephant and Swan Clay Powders with assorted natural clay crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, Exclusively made for ECUK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Inspired by India's long-standing traditions of using natural earth and clay materials, Petrichor Overload combines several Indian clay varieties associated with mineral-rich, cement-like earthy profiles. The blend focuses particularly on the rain-soaked, damp-earth character often associated with traditional grey clays and geophagia practices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eA note about breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePetrichor Overload Treats and Pops are naturally fragile. They can crack, crumble or arrive broken during transit, particularly the larger Pop format. This is completely normal for this type of clay product and doesn't mean you've received a dud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe added clay crumbs can also separate slightly during transit, so don't be surprised if your treats arrive looking a little more rustic than they did when they left us. They're clay treats. They're allowed to be a bit dramatic.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Pops Sample (10-25g)","offer_id":54844162769223,"sku":"04050900430","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"Broken Pops\/Crumbs (100g)","offer_id":54824937455943,"sku":"04050900431","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Whole Pops (x2)","offer_id":54264739004743,"sku":"04050900432","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Bite-Size Treats (100g)","offer_id":54264738971975,"sku":"04050900433","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0489c45c-fa2d-4dd7-8209-c5cd1f4a0000.png?v=1759143123"},{"product_id":"almond-drops-natural-edible-clay","title":"Almond Drops - Cementy, nutty Edible Indian clay treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e“Soft, crumbly cement crunch with a subtle nutty finish and fresh earthy mineral notes.”\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAlmond Drops are delicate, drop-shaped Indian clay treats crafted from pure Almond clay powder with added natural crumbs for extra texture. Light grey and neatly moulded, each piece delivers a soft, dry and crumbly crunch that quickly breaks down into a smooth, powdery paste with no grit. The texture is clean and sunbaked rather than sticky, making these an approachable choice for anyone who prefers a gentler clay experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe flavour is distinctly cementy, with a subtle nutty undertone that gives Almond clay its name and character. When moistened, deeper earthy notes emerge, including damp basement, fresh spring water and a faint dusty mineral aroma. It is a nicely balanced profile for anyone who likes the classic cement-and-dirt combination without an especially hard or aggressive crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft, dry and crumbly with a sunbaked feel, smooth powdery breakdown and no grit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cementy and earthy with gentle nutty undertones, damp basement and fresh mineral-water notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners, clay enthusiasts, ASMR and anyone who prefers a softer, crumbly crunch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A clean, mellow Indian clay experience combining soft crumble, cementy earthiness and a subtle nutty finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes softer and more cohesive when dampened, developing a smoother paste-like texture with deeper earthy notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh spring water, damp basement, sunbaked clay and dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Drop-shaped pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light grey with natural tonal variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Almond Clay Powder with natural clay crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Almond clay is an Indian clay variety appreciated for its smooth, sun-dried character and distinctive cement-like, earthy profile. These drop-shaped treats present that familiar clay character in a smaller, softer format with added crumbs for a little extra texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53108779974983,"sku":"04050900952","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Almond_Treats_1.png?v=1774147446"},{"product_id":"all-greys-natural-edible-clay-treats-pops","title":"\"All-Greys\" - Exclusive to ECUK - Edible cementy clay treats and pops","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e“The ultimate grey clay mash-up: cement, petrichor, basement and a seriously satisfying crumble.”\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll-Greys Treats bring together the full spectrum of India’s grey clays in one gloriously earthy collection. Exclusive to Earthy Crunch UK, each batch is handmade from an evolving blend of dark and light grey clays, including varieties such as Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball and Non-Roasted Nakumatt, with assorted grey clay crumbs mixed in to add even more texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe result is a compact little grey-clay experience with plenty going on. Expect the classic cementy earthiness that grey clay lovers know and love, with mineral depth, damp basement notes, fresh rain-on-soil petrichor and a distinctly vibuthi-like character. The texture is soft, dry and crumbly, breaking down into a smooth, powdery chew without grit or stickiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in several formats, from bite-sized treats to crumb-coated Pops, All-Greys are perfect for anyone who can't decide which grey clay to pick. And because they are naturally fragile, whole pieces don't always survive the journey. That's not a problem though. Broken All-Greys are available separately at a discounted rate, because crumbs are still freaking delicious.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft, dry and sunbaked with a smooth, powdery crumble and no grit or stickiness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Classic cementy grey clay with mineral-rich earth, damp basement, petrichor and vibuthi notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Grey clay lovers, experienced clay enthusiasts, ASMR, sampling and slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A constantly evolving blend of Indian grey clays offering medium crunches, soft powdery melts and subtle flavour changes from batch to batch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smoother, denser and more cohesive clay texture when dampened\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Damp basement, fresh rainwater, petrichor, dusty minerals and sunbaked earth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Selectable options - 1 pop is upto 50g, Full-sized portions are usually around 100g of clay product\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Usually heart-shaped bite-sized treats; shapes may vary between batches. Also available as Pops coated in crunchy grey clay crumbs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eSize\u003c\/strong\u003e: Bite-sized treats are 1-3cm while the pops are up to 6cm long\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light grey with natural darker grey tones and variation throughout the blend\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball and Non-Roasted Nakumatt Clays with assorted natural grey clay crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, Exclusively made for ECUK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Grey clays from India are valued within traditional clay practices and geophagia communities for their distinctive mineral-rich character and earthy, cement-like flavour profiles. All-Greys brings several Indian grey clay varieties together, highlighting the differences in colour, texture and flavour between individual clays in one mixed experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eA note about breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll-Greys Treats and Pops are naturally fragile. They can crack, crumble or arrive broken during transit, particularly the larger Pop format. This is completely normal for this type of clay product and doesn't mean you've received a dud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eIf you'd rather not gamble on getting a whole Pop, broken All-Greys are also available as a discounted 100g option. Same deliciously earthy clay, just without the pressure of keeping it looking pretty.\u003c\/p\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Pops Sample (10-25g)","offer_id":54843410415943,"sku":"04050900370","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"Broken Pops\/Crumbs (100g)","offer_id":54824724595015,"sku":"04050900371","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Whole Pops (x2)","offer_id":54264777343303,"sku":"04050900372","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Bite-Size Treats (100g)","offer_id":54264777310535,"sku":"04050900373","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Detail_01330ead-0146-4742-9191-f1c30ce12f30.png?v=1788264739"},{"product_id":"red-balls-covered-in-cemented-clays-x4-edible-clay-treats-for-pica","title":"\"Earth's Core\" - Red Balls covered in Cementy Clays (x3) - Edible clay treats for Pica","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"100\" data-end=\"119\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"121\" data-end=\"402\"\u003eEarth’s Core is a visually striking clay creation that plays with contrast, depth, and layered experience. Each sphere reveals a bold transformation—from a smooth, cement-toned exterior to a rich, fiery red centre—bringing together two distinct clay profiles in one cohesive piece.\u003c\/p\u003e\n\u003cp data-start=\"404\" data-end=\"729\"\u003eCrafted using traditional Indian clays, the inner core blends Red Khadi, Red Nakumatt, and natural red earths, offering an iron-rich, mineral-forward flavour with a warm, earthy depth. This vibrant centre is carefully encased in soft grey clays, delivering a dusty, cement-like outer layer that balances the intensity within.\u003c\/p\u003e\n\u003cp data-start=\"731\" data-end=\"888\"\u003eDesigned for those who enjoy contrast in both texture and flavour, Earth’s Core offers a sensory journey from muted mineral tones to bold red earth richness.\u003c\/p\u003e\n\u003chr data-start=\"890\" data-end=\"893\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"895\" data-end=\"914\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"916\" data-end=\"1081\"\u003eA medium crunch that breaks cleanly before softening into a dry, powdery paste. The texture remains smooth throughout, with subtle crunchy crumb accents and no grit.\u003c\/p\u003e\n\u003chr data-start=\"1083\" data-end=\"1086\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1088\" data-end=\"1104\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1106\" data-end=\"1278\"\u003eCementy and dusty on the outside, transitioning into a deeper iron-rich earthiness at the centre. Notes of mineral warmth and red clay richness develop as the layers blend.\u003c\/p\u003e\n\u003chr data-start=\"1280\" data-end=\"1283\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1285\" data-end=\"1303\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1305\" data-end=\"1588\"\u003eEach sphere delivers a layered experience—starting with a gentle, cement-like bite before revealing the bold, red mineral core. The shift in flavour and texture makes every piece feel dynamic and satisfying, ideal for those who appreciate depth and contrast in their clay selections.\u003c\/p\u003e\n\u003chr data-start=\"1590\" data-end=\"1593\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1595\" data-end=\"1610\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1612\" data-end=\"1881\"\u003e\n\u003cli data-section-id=\"smc59v\" data-start=\"1612\" data-end=\"1669\"\u003eDual-layer clay composition with contrasting flavours\u003c\/li\u003e\n\u003cli data-section-id=\"1dh8jn3\" data-start=\"1670\" data-end=\"1716\"\u003eIron-rich red clay core with mineral depth\u003c\/li\u003e\n\u003cli data-section-id=\"45jumv\" data-start=\"1717\" data-end=\"1767\"\u003eSmooth grey outer shell with cement-like notes\u003c\/li\u003e\n\u003cli data-section-id=\"1li612p\" data-start=\"1768\" data-end=\"1804\"\u003eMedium crunch with clean crumble\u003c\/li\u003e\n\u003cli data-section-id=\"1ryam4k\" data-start=\"1805\" data-end=\"1834\"\u003eGrit-free, powdery finish\u003c\/li\u003e\n\u003cli data-section-id=\"dp1pp0\" data-start=\"1835\" data-end=\"1881\"\u003eHandcrafted using traditional Indian clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1883\" data-end=\"1886\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1888\" data-end=\"1906\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1908\" data-end=\"2689\"\u003e\n\u003cli data-section-id=\"zd3i1r\" data-start=\"1908\" data-end=\"1945\"\u003e\n\u003cstrong data-start=\"1910\" data-end=\"1919\"\u003eSize:\u003c\/strong\u003e Approx. 2 cm per sphere\u003c\/li\u003e\n\u003cli data-section-id=\"9i1w6\" data-start=\"1946\" data-end=\"1994\"\u003e\n\u003cstrong data-start=\"1948\" data-end=\"1959\"\u003eWeight:\u003c\/strong\u003e Approx. 95 g (3 pieces per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1cwgvou\" data-start=\"1995\" data-end=\"2023\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2007\"\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/li\u003e\n\u003cli data-section-id=\"kquh5i\" data-start=\"2024\" data-end=\"2082\"\u003e\n\u003cstrong data-start=\"2026\" data-end=\"2037\"\u003eColour:\u003c\/strong\u003e Light grey exterior with rich red interior\u003c\/li\u003e\n\u003cli data-section-id=\"hyoxtm\" data-start=\"2083\" data-end=\"2185\"\u003e\n\u003cstrong data-start=\"2085\" data-end=\"2097\"\u003eTexture:\u003c\/strong\u003e Medium crunch, dry crumble, powdery paste; smooth with crunchy crumb accents; no grit\u003c\/li\u003e\n\u003cli data-section-id=\"1d0c7lb\" data-start=\"2186\" data-end=\"2244\"\u003e\n\u003cstrong data-start=\"2188\" data-end=\"2206\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium bites with quick crumble\u003c\/li\u003e\n\u003cli data-section-id=\"1v7qrb4\" data-start=\"2245\" data-end=\"2345\"\u003e\n\u003cstrong data-start=\"2247\" data-end=\"2265\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, dusty, and mineral-rich with iron depth from the red clay centre\u003c\/li\u003e\n\u003cli data-section-id=\"d7jg5i\" data-start=\"2346\" data-end=\"2456\"\u003e\n\u003cstrong data-start=\"2348\" data-end=\"2364\"\u003eIngredients:\u003c\/strong\u003e Red Khadi, Red Nakumatt, and natural red clays (core); encased in cement-toned grey clays\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2457\" data-end=\"2489\"\u003e\n\u003cstrong data-start=\"2459\" data-end=\"2481\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2490\" data-end=\"2515\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2503\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"1ydd7p6\" data-start=\"2516\" data-end=\"2689\"\u003e\n\u003cstrong data-start=\"2518\" data-end=\"2547\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s layered earth traditions, combining grounding grey clays with iron-rich red earths to reflect natural depth and balance\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52461763264839,"sku":"0405090129","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_f74cc457-b069-4740-91b0-df11d602838b.png?v=1759439162"},{"product_id":"green-clay-balls-x5-edible-clay-treats-for-pica","title":"Crystal Moons\/ Green Clay Balls - Cementy Indian Clay treats","description":"\u003ch3 data-section-id=\"1n8lizy\" data-start=\"170\" data-end=\"190\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"191\" data-end=\"735\"\u003eGreen Clay Balls are a refreshing twist on classic grey and black clay profiles, offering a softer, powdery crunch and a subtly fresh flavour. Handcrafted from 100% Crystal Moon Clay with crumbs, these bite-sized spheres deliver a unique combination of cement-like depth and garden-fresh earthiness. Each ball provides a spring-like lift to mineral-rich clay, balancing dusty basement notes with faint grassy undertones. The inclusion of crumbs adds tactile variety, giving each bite a satisfying interplay of smooth crumble and light crunch.\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"933\"\u003ePerfect for enthusiasts who enjoy classic cementy clays but want a lighter, fresher edge, Green Clay Balls offer an invigorating, multi-layered sensory experience in a compact, collectable form.\u003c\/p\u003e\n\u003chr data-start=\"935\" data-end=\"938\"\u003e\n\u003ch3 data-section-id=\"1hqzsji\" data-start=\"940\" data-end=\"960\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"961\" data-end=\"1113\"\u003eSoft, powdery crumble with light crumbs; gentle chew; non-gritty. Medium crunch (Crunch Factor 3) that transitions smoothly into a soft, dusty finish.\u003c\/p\u003e\n\u003ch3 data-section-id=\"104e4rr\" data-start=\"1115\" data-end=\"1132\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1133\" data-end=\"1294\"\u003eCementy and basement-dry with subtle garden freshness, rain-on-soil petrichor, and a faint grassy note. Dusty, mineral-rich finish enhanced by crumbly texture.\u003c\/p\u003e\n\u003ch3 data-section-id=\"21hohb\" data-start=\"1296\" data-end=\"1315\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1316\" data-end=\"1502\"\u003eBite-sized spheres with a soft, powdery snap and delicate crumb layering. Ideal for mindful clay tasting, sensory play, or adding a fresh, spring-like contrast to your clay collection.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1504\" data-end=\"1520\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1521\" data-end=\"1764\"\u003e\n\u003cli data-section-id=\"upnu4s\" data-start=\"1521\" data-end=\"1584\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1584\"\u003eSmall, pale green-grey spheres with natural tonal variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14g0v16\" data-start=\"1585\" data-end=\"1635\"\u003e\n\u003cp data-start=\"1587\" data-end=\"1635\"\u003eSoft, dusty medium crunch with crumbly texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1pak9yg\" data-start=\"1636\" data-end=\"1697\"\u003e\n\u003cp data-start=\"1638\" data-end=\"1697\"\u003eMineral-rich cementy flavour with garden-fresh undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"18upjw9\" data-start=\"1698\" data-end=\"1764\"\u003e\n\u003cp data-start=\"1700\" data-end=\"1764\"\u003eSubtle, spring-like freshness in a compact, collectible format\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1766\" data-end=\"1769\"\u003e\n\u003ch3 data-section-id=\"1o2c85r\" data-start=\"1771\" data-end=\"1790\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1791\" data-end=\"2600\"\u003e\n\u003cli data-section-id=\"1ehuz7c\" data-start=\"1791\" data-end=\"1821\"\u003e\n\u003cp data-start=\"1793\" data-end=\"1821\"\u003e\u003cstrong data-start=\"1793\" data-end=\"1802\"\u003eSize:\u003c\/strong\u003e 1.5–2 cm spheres\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xe06y2\" data-start=\"1822\" data-end=\"1851\"\u003e\n\u003cp data-start=\"1824\" data-end=\"1851\"\u003e\u003cstrong data-start=\"1824\" data-end=\"1835\"\u003eWeight:\u003c\/strong\u003e Approx. 115 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1pfa59s\" data-start=\"1852\" data-end=\"1884\"\u003e\n\u003cp data-start=\"1854\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1854\" data-end=\"1864\"\u003eShape:\u003c\/strong\u003e Small round balls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kxgixz\" data-start=\"1885\" data-end=\"1945\"\u003e\n\u003cp data-start=\"1887\" data-end=\"1945\"\u003e\u003cstrong data-start=\"1887\" data-end=\"1898\"\u003eColour:\u003c\/strong\u003e Pale green-grey with natural tonal variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"84kw0o\" data-start=\"1946\" data-end=\"2018\"\u003e\n\u003cp data-start=\"1948\" data-end=\"2018\"\u003e\u003cstrong data-start=\"1948\" data-end=\"1960\"\u003eTexture:\u003c\/strong\u003e Soft crunch, powdery crumble with light crumbs; no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cwndv8\" data-start=\"2019\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2021\" data-end=\"2081\"\u003e\u003cstrong data-start=\"2021\" data-end=\"2039\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with soft, dusty chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h320qd\" data-start=\"2082\" data-end=\"2230\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2230\"\u003e\u003cstrong data-start=\"2084\" data-end=\"2102\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and basement-dry with fresh grassy tones, rain-on-soil petrichor, garden freshness; dusty finish with crumbly texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wtlx98\" data-start=\"2231\" data-end=\"2286\"\u003e\n\u003cp data-start=\"2233\" data-end=\"2286\"\u003e\u003cstrong data-start=\"2233\" data-end=\"2249\"\u003eIngredients:\u003c\/strong\u003e 100% Crystal Moon Clay with crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2287\" data-end=\"2319\"\u003e\n\u003cp data-start=\"2289\" data-end=\"2319\"\u003e\u003cstrong data-start=\"2289\" data-end=\"2311\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2320\" data-end=\"2345\"\u003e\n\u003cp data-start=\"2322\" data-end=\"2345\"\u003e\u003cstrong data-start=\"2322\" data-end=\"2333\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eukzsv\" data-start=\"2346\" data-end=\"2600\"\u003e\n\u003cp data-start=\"2348\" data-end=\"2600\"\u003e\u003cstrong data-start=\"2348\" data-end=\"2377\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Crystal Moon Clay is prized for its mineral clarity and subtle, fresh flavour. Its cementy base paired with garden-fresh earthiness creates a rare, sought-after clay experience that stands out from deeper, smokier clays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2602\" data-end=\"2605\"\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2607\" data-end=\"2621\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2622\" data-end=\"2969\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52461983564103,"sku":"0405090110","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b78883a8-36d6-4754-be8c-f6a288bde40c.png?v=1759441085"},{"product_id":"dryfruit-pakora-natural-edible-clay-treats","title":"Dryfruit Pakora - Dryfruit clay coated in Red Khadi - Earthy Indian edible clay treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Roasted smoky crunches wrapped in rich Red Khadi earthiness\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDryfruit Pakora is a natural Indian clay blend known for its medium crunch and bold smoky mineral flavour profile. These handcrafted bite-sized clay treats combine roasted Dryfruit clay with iron-rich Red Khadi, creating a layered sensory experience that balances deep smoky notes with rich earthy minerals. Each piece delivers flavours of roasted earth, petrol-like smokiness, wet cement, iron-rich clay, and warm mineral depth before breaking down into a smooth, powdery crumble. The texture offers a clean, dry finish with gentle crunchy crumbs and no gritty residue. Traditionally inspired by India's roasted clay preparation methods and the naturally mineral-rich character of Red Khadi.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium crunchy shell with a soft, powdery crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted smoky clay, petrol notes, wet cement, iron-rich minerals and earthy Red Khadi\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, experienced clay enthusiasts, ASMR, and those who enjoy bold mineral flavours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A rich fusion of roasted Dryfruit clay and Red Khadi that delivers a satisfying crunch before melting into a warm, smoky mineral crumble full of earthy depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dusty crack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy mineral paste while retaining its rich roasted character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, smoky minerals, petrol-like clay, iron-rich soil, dusty cement\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 100 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bite-sized natural irregular pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red-brown with natural dusty mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Dryfruit Clay and Red Khadi Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dryfruit clay is traditionally roasted to develop its distinctive smoky aroma and complex mineral profile, while Red Khadi is prized for its iron-rich earthiness and clean cement-like finish. This handcrafted blend brings together two classic Indian clays to create a bold sensory experience that celebrates the depth and diversity of traditional earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462392181063,"sku":"0405090126","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_f7877623-8ba1-400e-8fba-635f53d646c8.png?v=1759446236"},{"product_id":"red-nakumatt-coated-in-red-khadi-125g-edible-clay-treats-for-pica","title":"Red Pakora - Red Nakumatt coated in Red Khadi  - Earthy Indian clay treats","description":"\u003cp data-start=\"92\" data-end=\"434\"\u003eRed Nakumatt coated in Red Khadi is a bold, iron-rich treat that celebrates the best of India’s red clays. Each bite-sized piece is crafted with a core of deep, earthy Red Nakumatt, then coated in a fine layer of Red Khadi powder, creating a double-layered indulgence for lovers of strong, cementy clays.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"839\"\u003eThe texture begins with a medium crunch that quickly breaks down into a smooth, crumbly paste, releasing earthy, mineral-rich tones with a touch of dustiness. Crumbs add a little extra crunch along the way, keeping every bite interesting. The flavour is a striking balance of cement-like dampness and iron-heavy warmth, with notes of basement earth, red topsoil, and freshly broken brick dust.\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"995\"\u003ePerfect for those who crave robust red clays, this treat combines the gritty cementy appeal of Nakumatt with the smooth, grounding powderiness of Khadi.\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"997\" data-end=\"1006\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1027\" data-end=\"1038\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1055\" data-end=\"1065\"\u003eShape:\u003c\/strong\u003e Natural, irregular pieces\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1094\" data-end=\"1105\"\u003eColour:\u003c\/strong\u003e Rich deep reds with dusty coating\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1142\" data-end=\"1154\"\u003eTexture:\u003c\/strong\u003e Medium-hard, breaks into soft, powdery paste; coating gives a smooth, dry crumble; includes crumbs for added crunch\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1291\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with smooth, crumbly chew\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1338\" data-end=\"1356\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, mineral-rich with damp basement tones, iron-heavy earthiness, and red topsoil dust; grounding and bold\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay coated in Red Khadi\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1528\" data-end=\"1550\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1559\" data-end=\"1570\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1612\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Both Red Nakumatt and Red Khadi are highly regarded within Indian geophagy traditions for their earthy depth and mineral richness. This layered treat highlights the distinctive profiles of both clays—cementy and robust from the Nakumatt core, softened and enriched by the Khadi coating.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462831173959,"sku":"0405090155","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_dba5843a-f8ec-4777-97e8-f0ad91a59c0c.png?v=1759446264"},{"product_id":"all-reds-natural-edible-clay-treats-pops","title":"\"All-Reds\" Clay Treats - Exclusive to ECUK - Mineral-rich Indian edible clay treats and pops","description":"\u003cblockquote\u003e\n\u003ch4 style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e“Three red clays, one bold mineral crunch with wet cement and fresh-rain petrichor.”\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cspan\u003eAll-Reds Treats bring together three classic Indian red clays in one bold, mineral-rich collection. Exclusive to Earthy Crunch UK, each batch is handmade from Red Nakumatt, Red Khadi and Red Shale Stone, creating a layered red-clay experience with natural variation in colour, texture and flavour throughout.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cspan\u003eThese aren't your delicate little pink clays. All-Reds has a deeper, earthier personality, opening with notes of wet cement, iron-rich minerals, red topsoil and dusty earth before developing into fresh rain-on-soil petrichor and subtle damp-basement mineral notes. The result is a properly earthy red-clay experience with plenty of mineral depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cspan\u003eThe texture sits comfortably in the medium range, giving a satisfying initial crunch before breaking down into a soft, smooth and powdery crumble. Natural clay variation throughout the blend adds little changes in texture from piece to piece, keeping things interesting without introducing any unpleasant grit or stickiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cspan\u003eAvailable as bite-sized treats and Pops, All-Reds is ideal for anyone who loves richer red clay flavours and that distinctive combination of iron-heavy earth, wet cement and fresh rain. Three clays, one very earthy little package.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium crunchy bite followed by a soft, smooth and powdery crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Iron-rich red earth with wet cement, red topsoil, dusty minerals, petrichor and subtle damp-basement notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red clay enthusiasts, ASMR, beginners and lovers of bold mineral-rich earth flavours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A layered blend of three iconic Indian red clays combining satisfying medium crunches with a smooth, mineral-rich earthy crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dusty crack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smoother, creamier and more cohesive mineral-rich clay texture when dampened\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh rain, wet cement, red topsoil, iron-rich earth, dusty minerals and damp basement\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Selectable options – 1 pop is up to 50g, full-sized portions are usually around 100g of clay product\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Usually heart-shaped bite-sized treats; shapes may vary between batches. Also available as Pops coated in crunchy red clay crumbs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bite-sized treats are 1–3cm while the Pops are up to 6cm long\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rich natural red with darker and lighter earthy mineral variation throughout the blend\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay, Red Khadi Clay and Red Shale Stone Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, Exclusively made for ECUK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt, Red Khadi and Red Shale Stone represent the diverse red-toned natural clays found across India, valued within traditional clay practices and geophagia communities for their distinctive mineral character, earthy aromas and textures. All-Reds combines three varieties to showcase the depth and natural variation of India's red clays in one sensory experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan\u003eA note about breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cspan\u003eAll-Reds Treats and Pops are naturally fragile. They can crack, crumble or arrive broken during transit, particularly the larger Pop format. This is completely normal for this type of clay product and doesn't mean you've received a dud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\" style=\"text-align: left;\"\u003e\u003cspan\u003eNatural crumbs and mineral variation are also part of the handmade character of the blend, so individual pieces may differ slightly in colour, density and texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Pops Sample (10-25g)","offer_id":54844840444231,"sku":"04050900390","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"Broken Pops\/Crumbs (100g)","offer_id":54824791114055,"sku":"04050900391","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Whole Pops (x2)","offer_id":54264746606919,"sku":"04050900392","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Bit-size Treats (100g)","offer_id":54264746574151,"sku":"04050900393","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4db479ae-af27-46e2-9077-1940bd1c417f.png?v=1759446632"},{"product_id":"pink-nakumatt-coated-in-rose-clay-125g-edible-clay-treats-for-pica","title":"Pink Pakora - Pink Nakumatt coated in Rose Clay  - Exclusive Indian clay treats","description":"\u003cp data-start=\"99\" data-end=\"406\"\u003ePink Nakumatt coated in Rose Clay is a soft yet bold treat that captures the best of India’s delicate pink and rose-hued clays. Each irregular chunk is made from mineral-rich Pink Nakumatt, carefully coated in dusty Rose Clay powder to enhance both flavour and texture.\u003c\/p\u003e\n\u003cp data-start=\"408\" data-end=\"843\"\u003eThese pieces have a satisfying medium crunch that quickly breaks down into a smooth, powdery paste with no grit. Crumb accents bring extra bite, while the flavour leans towards cementy freshness with subtle floral-earth undertones from the Rose Clay coating. When moistened, they release faint notes of basement dampness, sunbaked dust, and spring rain on stone, balanced by the gentle mineral sweetness of Pink Nakumatt.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1030\"\u003ePerfect for those who enjoy a cement-forward clay treat with a softer, more refined edge, this blend delivers a grounded yet refreshing profile that feels both classic and unique.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1030\"\u003e\u003cmeta charset=\"utf-8\"\u003eMade exclusively for Earthy Crunch UK\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1041\"\u003eSize:\u003c\/strong\u003e Irregular bite-sized chunks\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1083\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g per pack\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Chunk-style, hand-broken pieces\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1165\"\u003eColour:\u003c\/strong\u003e Pale pink interiors dusted with soft rose-toned coating\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1224\" data-end=\"1236\"\u003eTexture:\u003c\/strong\u003e Medium crunch with crumbly, smooth finish; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1302\" data-end=\"1320\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Solid crunch with quick crumble\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1359\" data-end=\"1377\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and mineral-rich with subtle floral earthiness; fresh rain-on-stone, dusty basement tones, and a faint natural sweetness\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1525\"\u003eIngredients:\u003c\/strong\u003e Pink Nakumatt, Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1575\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1584\" data-end=\"1595\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1608\" data-end=\"1637\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Pink Nakumatt and Rose Clay are part of India’s long-standing edible clay traditions, prized for their mineral depth and distinctive flavour. Together, they form a harmonious pairing of cementy strength and softer, rose-hued subtlety.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462936031559,"sku":"0405090151","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_17cac142-4a69-405b-8925-17903096aca2.png?v=1759447013"},{"product_id":"falooda-mixed-clay-cookies-natural-edible-indian-clay-treats","title":"\"Falooda\" Mixed Clay Cookies with Crumbs - Bestselling earthy Indian edible clay\/dirt treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Every bite delivers a different crunch with layers of smoky, cementy and petrichor-rich clay\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFalooda Mixed Clay Cookies with Crumbs are a natural Indian clay blend known for their layered crunch and complex earthy flavour profile. Inspired by the famous Indian Falooda dessert, these handcrafted cookies combine a signature blend of grey, red, black, and white clays with an assortment of natural clay crumbs, creating a truly unique multi-textured sensory experience. Each rustic cookie delivers notes of wet cement, fresh petrichor, iron-rich earth, roasted smoky clay, and cool mineral chalk, offering a different flavour journey with every bite. The texture begins with a satisfying medium crunch before breaking down into chewy clay crumbs and a smooth, powdery finish with no gritty residue. Traditionally inspired by India's rich heritage of handcrafted clay blends and the layered textures celebrated in classic Falooda.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium crunchy shell with crumbly centres and chewy clay crumbs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wet cement, petrichor, iron-rich minerals, smoky clay and creamy mineral notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, texture lovers, ASMR, and those wanting to sample a wide variety of clay flavours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A signature Rose Clay blend that delivers multiple textures and flavour profiles in every bite, from crisp crunches to soft creamy crumbles and satisfying clay crumbs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap with dusty crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy mineral paste while retaining occasional textured clay crumb pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh rain, wet cement, smoky earth, iron-rich minerals, roasted clay, dusty basement\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 80 g (2 whole cookies) or 100 g broken pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rustic cookie-style rounds or naturally broken cookie pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dusty rose, taupe, grey, red, black and cream tones blended with natural mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Blend of Grey, Red, Black and White Clays with Assorted Natural Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Named after India's iconic Falooda dessert, celebrated for its rich layers of flavour and texture, this signature blend reflects the same spirit through natural earth materials. By combining several traditional Indian clays and their crumbs into one handcrafted treat, Falooda showcases the remarkable diversity of India's clay traditions in a single sensory experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-tested and LOVED\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53208693670215,"sku":"0405090133","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"100g Broken Pieces","offer_id":53208693702983,"sku":"04050901332","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_39900f5d-a830-423d-8b7c-8c636f068265.png?v=1759521273"},{"product_id":"red-slate-balls-x4-edible-clay-treats-for-pica-1","title":"Red Slate Balls with crumbs - Edible Indian Shale Stone treats","description":"\u003cp data-start=\"0\" data-end=\"350\"\u003eRed Slate Balls (x4) are striking, mineral-dense clay treats crafted from 100% red slate powder with crumbs, offering a beautifully earthy and iron-rich indulgence. Each ball is hand-shaped and polished to a natural matte finish, showcasing deep brick-red to rust tones that reflect their bold, geological roots.\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"782\"\u003eThese spheres deliver a soft crunch (Crunch Factor 2) that crumbles easily into a dry, powdery paste with subtle grit from the slate crumbs. The flavour is deeply earthy and metallic, evoking the scent of hot dust after rain and the taste of iron-rich red soil. You’ll notice notes of damp basement, stone, and a faint mineral tang that lingers smoothly — a grounding and aromatic experience for red clay lovers.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"956\"\u003eIdeal for those who appreciate gentle, powdery textures and warm, earthy flavours, Red Slate Balls bring a rustic yet refined take on traditional Indian geophagy.\u003c\/p\u003e\n\u003cp data-start=\"958\" data-end=\"993\"\u003e\u003cstrong data-start=\"958\" data-end=\"967\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"967\" data-end=\"970\"\u003eApprox. 1.5–2 cm each\u003c\/p\u003e\n\u003cp data-start=\"995\" data-end=\"1043\"\u003e\u003cstrong data-start=\"995\" data-end=\"1006\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1006\" data-end=\"1009\"\u003eApprox. 100 g (4 balls per pack)\u003c\/p\u003e\n\u003cp data-start=\"1045\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1055\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1055\" data-end=\"1058\"\u003eRound spheres\u003c\/p\u003e\n\u003cp data-start=\"1075\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1086\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1086\" data-end=\"1089\"\u003ePink- red to rust-toned with natural slate variation\u003c\/p\u003e\n\u003cp data-start=\"1144\" data-end=\"1246\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1156\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003eSmooth, slightly firm surface; crumbles into dry, powdery paste with light slate grit\u003c\/p\u003e\n\u003cp data-start=\"1248\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1248\" data-end=\"1266\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1266\" data-end=\"1269\"\u003e2 – Soft, delicate crunch with easy crumble\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1469\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1334\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1334\" data-end=\"1337\"\u003eIron-rich and earthy with mineral dust tones; warm, stone-like depth and a faint metallic tang; reminiscent of red soil after rain\u003c\/p\u003e\n\u003cp data-start=\"1471\" data-end=\"1525\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1487\" data-end=\"1490\"\u003e100% Red Slate powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1527\" data-end=\"1559\"\u003e\u003cstrong data-start=\"1527\" data-end=\"1549\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1549\" data-end=\"1552\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1561\" data-end=\"1586\"\u003e\u003cstrong data-start=\"1561\" data-end=\"1572\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1572\" data-end=\"1575\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1588\" data-end=\"1911\"\u003e\u003cstrong data-start=\"1588\" data-end=\"1617\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1617\" data-end=\"1620\"\u003eInspired by India’s ancient use of red slate and shale stones in edible clay traditions, these Red Slate Balls capture the mineral warmth and robust flavour of iron-rich earths. Perfect for collectors who enjoy the deep, rustic character of red clays in a smooth, soft-crunch form.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483085566279,"sku":"0405090163","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_7e12df22-23f5-40ed-abf5-bde0ca246ac6.png?v=1759877830"},{"product_id":"white-slate-balls-x4-edible-clay-treats-for-pica","title":"White Slate Balls with crumbs- Edible Indian Shale Stone treats","description":"\u003cp\u003eWhite Slate Balls (x4) are soft, elegant clay treats made from finely powdered white slate dust, prized for their creamy texture and gentle, dusty flavour. Each sphere is hand-shaped and polished, offering a pale chalk-white to off-grey hue that mirrors the natural tones of raw shale stone.\u003c\/p\u003e\n\u003cp\u003eThese pieces have a delicate crunch that gives way to a smooth, creamy crumble — completely grit-free and non-sticky, with a texture that feels light yet satisfying. The flavour captures the pure essence of white slate earthiness, with notes of fresh rain, whitewash, and cool basement air. When moistened, the aroma deepens into familiar cementy and AC duct tones, evoking that classic pican favourite — clean, mineral, and deeply grounding.\u003c\/p\u003e\n\u003cp\u003ePerfect for those who love soft, dusty textures and subtle mineral depth, White Slate Balls deliver a truly refined and atmospheric clay experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e\u003cbr\u003eApprox. 1.5–2 cm each\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cbr\u003e100g\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShape:\u003c\/strong\u003e\u003cbr\u003eRound spheres\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e\u003cbr\u003eWhite to soft grey with natural mineral variation\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003cbr\u003eSoft, dry, dusty crumble; smooth and creamy once moistened; no grit, non-sticky\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr\u003e2 – Soft, delicate crumble with a creamy finish\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste Profile:\u003c\/strong\u003e\u003cbr\u003eBasementy white slate earthiness, clean and mineral; whitewash and cementy tones with fresh rain aroma; creamy, cool finish\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% White Slate powder and crumbs\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr\u003eIndia\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVendor:\u003c\/strong\u003e\u003cbr\u003eRose Clay\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr\u003eRooted in India’s age-old use of slate and shale stones in edible clay traditions, these White Slate Balls highlight the soft, powdery beauty of pale mineral clays. Revered among picans for their creamy texture and crisp, rain-soaked aroma, they offer a polished take on classic slate indulgence.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483087565127,"sku":"0405090178","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_981490f2-b73d-4a7d-82e5-1e1bfd865970.png?v=1759878062"},{"product_id":"montana-yellowstone","title":"Yellowstone - Petrol-tone, hand-foraged , North American natural edible crunchy clay\/dirt chunks","description":"\u003cp data-start=\"0\" data-end=\"652\"\u003eYellowstone by Taste Montana is a rare, hand-foraged edible clay sourced from the rugged terrains of Montana, USA. Collected by Samantha Hokulani herself, this clay captures the earthy essence of Yellowstone’s soil — soft yet snappy, with a creamy sand-like texture that gives way to a medium crunch. Each bite delivers a grounding, muddy topsoil earthiness with subtle tones of petrichor and the faint aroma of fresh, damp soil after rain. Some pieces surprise with a whisper of gas or oil undertones, true to the natural geology of its origin. This is a genuine, wild-harvested clay — rustic, authentic, and fleetingly fresh.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"654\" data-end=\"663\"\u003eSize:\u003c\/strong\u003e Varies naturally, medium chunks\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"698\" data-end=\"709\"\u003eWeight:\u003c\/strong\u003e 100g per tub\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"725\" data-end=\"735\"\u003eShape:\u003c\/strong\u003e Irregular, hand-broken pieces\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"768\" data-end=\"779\"\u003eColour:\u003c\/strong\u003e Mustard yellow tone\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"802\" data-end=\"814\"\u003eTexture:\u003c\/strong\u003e Soft, slightly sandy, creamy, non-gritty\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"858\" data-end=\"876\"\u003eCrunch Factor:\u003c\/strong\u003e 4 (medium)\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"890\" data-end=\"908\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, fresh soil, subtle petrol hints, creamy finish\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"973\" data-end=\"989\"\u003eIngredients:\u003c\/strong\u003e 100% natural yellow stone clay\u003cbr data-start=\"1022\" data-end=\"1025\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1047\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1047\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003cbr data-start=\"1071\" data-end=\"1074\"\u003e\u003cstrong data-start=\"1074\" data-end=\"1085\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1074\" data-end=\"1085\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"1099\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1131\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1131\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by the raw, mineral-rich earths surrounding Yellowstone National Park, long regarded for their purifying and grounding qualities\u003c\/p\u003e\n\u003cp data-start=\"1273\" data-end=\"1605\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1647\"\u003eNote:\u003c\/strong\u003e To preserve its smooth, melt-in-the-mouth texture, keep slightly damp in an airtight container. If it dries, a few drops of water will restore its natural moisture. Comes in a reusable plastic container for freshness — I wanted to stay true to Earthy Crunch UK’s eco-friendly promise of no single-use plastics but this is a product best kept damp so I always recommend keeping it in a plastic container\u003c\/p\u003e\n\u003cp data-start=\"1607\" data-end=\"1716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1607\" data-end=\"1624\"\u003eAvailability:\u003c\/strong\u003e A rare and limited find, never before stocked in the UK — best enjoyed fresh while supplies last.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer","offer_id":54213697503559,"sku":null,"price":1.29,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":54213697536327,"sku":null,"price":4.19,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":53427931119943,"sku":"0307120252","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54213697569095,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":53427931152711,"sku":"0307120253","price":16.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_87833344-6d40-497b-8f5b-011ae96f848e.png?v=1759882955"},{"product_id":"montana-red-natural-edible-american-clay-dirt","title":"Montana Red Clay - Hand-foraged, Chocolate-like Earthy North American natural edible clay\/dirt chunks","description":"\u003cblockquote\u003e\n\u003ch4 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\"Like biting into rain-soaked earth that melts away like chocolate.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMontana Red is a natural American clay known for its chocolate-like crumble and deeply earthy flavour profile. Hand-foraged by Samantha Hokulani from the rich red soils of Montana, these irregular chunks, crumbs, and clusters deliver a satisfying sensory experience with notes of rain-soaked soil, muddy topsoil, mineral-rich earth, and subtle petrol undertones. The texture offers a smooth, clean finish that melts effortlessly after a gentle crunch, creating a distinctive natural earth character appreciated within geophagia and texture-focused communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in weights ranging from sample size up to 250g, Montana Red is offered in two unique varieties. The regular Montana Red is freshly dug, hand-foraged, chocolate-like, and slightly damp with a smooth melt. The Rainstorm Harvest edition was gathered during wet weather conditions and arrives noticeably wetter and clumpier, delivering an intensely muddy, rain-drenched earth experience. Traditionally associated with the mineral-rich red earth landscapes of Montana and the wider practice of natural clay appreciation.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft chocolate-like crumble with a smooth melt and no grit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep earthy soil notes with rainwater freshness and subtle mineral petrol undertones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇺🇸 United States, Montana\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, earthy flavour lovers, slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A rich, rain-soaked earth experience that melts smoothly and showcases pure natural soil flavours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes creamy, muddy, and exceptionally smooth when dampened\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rainwater, muddy topsoil, wet earth, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sample Size, 100g, 250g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTypes available:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRegular Montana Red (freshly dug, hand-foraged, chocolate-like, slightly damp)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRainstorm Harvest Montana Red (wet, clumpy, intensely muddy)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks, fine crumbs, and small clusters\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red, rusty brown, and earthy red-brown tones with natural variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Montana Red Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Montana\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hand-foraged from Montana's mineral-rich red earth deposits. These distinctive red clays are valued among natural clay enthusiasts for their uniquely earthy aroma, rain-soaked flavour profile, and smooth melting texture that reflects the region's iron-rich soils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g \/ Regular (damp dry chocolate-like)","offer_id":54187779817799,"sku":"03071202461","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Extra Damp (foraged during a rain storm - wet clumps)","offer_id":54187981996359,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g \/ Regular (damp dry chocolate-like)","offer_id":52972102123847,"sku":"03071202460","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"100g \/ Extra Damp (foraged during a rain storm - wet clumps)","offer_id":54187982029127,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g \/ Regular (damp dry chocolate-like)","offer_id":52972102091079,"sku":"03071202462","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"250g \/ Extra Damp (foraged during a rain storm - wet clumps)","offer_id":54187982061895,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/040269_Montana_Red_1.png?v=1760137963"},{"product_id":"old-ferry-ember-american-red-edible-clay-brick-dirt","title":"Old Ferry Ember (formerly known as Red Brick Dirt) - Bold, Brick-like, North American natural edible dirt chunks","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e“Hard, flaky ember-red layers with a warm terracotta crunch.”\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eOld Ferry Ember by Taste Montana is a naturally formed Montana clay known for its hard, flaky crunch, layered structure, and striking ember-red colour. Formerly known as Red Brick Dirt, this distinctive North American clay is foraged from the rugged Missouri River Breaks of Montana, where natural geological formations create thin sheets, compact chunks, flakes, and irregular fragments.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eDespite its former name, Old Ferry Ember has a surprisingly nuanced flavour profile. Rather than an intensely brick-like earthiness, it delivers mild mineral earthiness with subtle terracotta, warm clay, and sunbaked earth notes. Think dry canyon walls, weathered red earth and warm mineral-rich soil rather than a heavy, muddy flavour.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture is where Old Ferry Ember really earns its character. Dry pieces are lightweight yet hard, producing a crisp, layered crack as they break into delicate flakes and sheets. Different pieces can offer slightly different levels of density and crunch, making it particularly interesting for texture-focused clay enthusiasts and ASMR setups. When dampened, the hard structure softens dramatically into a smooth, earthy slush while retaining its distinctive mineral character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eWe are proud to be the only European reseller exclusively offering Taste Montana products, bringing these distinctive Montana clays to customers across Europe without the need to source them directly from North America.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eRead more on Sam's foraging process here:\u003c\/strong\u003e https:\/\/earthycrunch.co.uk\/blogs\/geophagia\/old-ferry-ember-a-piece-of-montana-i-ll-always-carry\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard, layered crunch with crisp flakes, thin sheets and a smooth slushy transformation when dampened\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mild earthy minerals with subtle terracotta, warm clay and sunbaked earth notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 5 – Very Hard\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇺🇸 Montana, United States\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, texture explorers, ASMR lovers, collectors and anyone who enjoys hard, flaky natural clays\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A naturally layered ember-red Montana clay combining crisp flaky crunches with gentle mineral earthiness and an unusually smooth hydrated texture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp layered crack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens from hard flakes and sheets into a smooth, earthy slush\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, sunbaked clay, warm earth, canyon dust and terracotta\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Selectable options\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks, flakes, sheets and natural fragments\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep ember red with natural variations ranging from warm red and terracotta to darker earthy tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Montana Clay (No preservatives, additives, alcohol or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Montana\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eEuropean availability:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK is the \u003c\/span\u003eonly European reseller exclusively offering Taste Montana products\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Old Ferry Ember is naturally foraged from the Missouri River Breaks of Montana, an area recognised for its dramatic river-carved landscapes, mineral-rich soils and naturally layered clay formations. Its distinctive red colouring and flaky geological structure are products of the region's long natural formation processes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53855213322567,"sku":"050712038511","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53855211946311,"sku":"050712038512","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52957436576071,"sku":"050712038513","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53091217539399,"sku":"050712038514","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_514309c8-81e0-4a32-a7a3-71394e6d0a26.png?v=1760137601"},{"product_id":"montana-silver-road","title":"Silver Road - Hand-foraged, Hard, American natural edible clay\/dirt chunks","description":"\u003ch3 data-end=\"57\" data-start=\"35\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"523\" data-start=\"58\"\u003eSilver Road by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eTaste Montana\u003c\/span\u003e\u003c\/span\u003e is a hand-foraged edible clay sourced from the rugged natural terrains of \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMontana\u003c\/span\u003e\u003c\/span\u003e in the \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eUnited States\u003c\/span\u003e\u003c\/span\u003e. Celebrated purely for its exceptional texture, this unique grey clay delivers a crisp, snappy crunch with a soft dusty finish. Each piece is naturally broken, resulting in irregular chunks that provide a tactile, satisfying bite from the very first snap.\u003c\/p\u003e\n\u003cp data-end=\"886\" data-start=\"525\"\u003eUnlike many edible clays, Silver Road is completely flavourless. This neutral profile makes it a versatile addition for DIY clay blends, crunchy cookies, and other textural creations where the goal is pure crunch without altering flavour. The structure is clean and consistent — no grit, no stickiness — just a crisp mineral bite that texture lovers appreciate.\u003c\/p\u003e\n\u003ch3 data-end=\"910\" data-start=\"888\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1237\" data-start=\"911\"\u003eSilver Road is known for its dusty surface and snappy break. The clay fractures cleanly with a firm bite before crumbling lightly, creating a crisp crunch that is strong yet refined. It remains non-gritty and non-sticky throughout the experience, delivering a clean, satisfying texture ideal for mixing or enjoying on its own.\u003c\/p\u003e\n\u003ch3 data-end=\"1258\" data-start=\"1239\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1541\" data-start=\"1259\"\u003eThis clay is intentionally neutral. There are no earthy, smoky, or mineral flavour notes — the experience is entirely textural. Its lack of taste makes it perfect for pairing with other clays or incorporating into DIY clay treats where crunch is desired without influencing flavour.\u003c\/p\u003e\n\u003ch3 data-end=\"1564\" data-start=\"1543\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"1883\" data-start=\"1565\"\u003eSilver Road is best appreciated as a pure crunch clay. Its medium-sized irregular chunks offer a satisfying snap and crumble that can elevate the texture of homemade clay treats or crunchy clay snacks. Whether enjoyed on its own or blended into recipes, it delivers a reliable crisp bite prized by texture enthusiasts.\u003c\/p\u003e\n\u003ch3 data-end=\"1901\" data-start=\"1885\" data-section-id=\"16zyfva\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2135\" data-start=\"1902\"\u003e\n\u003cli data-end=\"1949\" data-start=\"1902\" data-section-id=\"l3rzbr\"\u003e\n\u003cp data-end=\"1949\" data-start=\"1904\"\u003eHand-foraged natural clay from Montana, USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1994\" data-start=\"1950\" data-section-id=\"d53yt9\"\u003e\n\u003cp data-end=\"1994\" data-start=\"1952\"\u003eCrisp, snappy texture with dusty surface\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2039\" data-start=\"1995\" data-section-id=\"1e09uvr\"\u003e\n\u003cp data-end=\"2039\" data-start=\"1997\"\u003eCompletely flavourless for versatile use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2079\" data-start=\"2040\" data-section-id=\"wbte5o\"\u003e\n\u003cp data-end=\"2079\" data-start=\"2042\"\u003eNon-gritty and non-sticky structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2135\" data-start=\"2080\" data-section-id=\"17ljy6q\"\u003e\n\u003cp data-end=\"2135\" data-start=\"2082\"\u003eIdeal for DIY edible clay treats and crunchy blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2156\" data-start=\"2137\" data-section-id=\"bs82nj\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"2703\" data-start=\"2157\"\u003e\n\u003cli data-end=\"2195\" data-start=\"2157\" data-section-id=\"16dl7ov\"\u003e\n\u003cp data-end=\"2195\" data-start=\"2159\"\u003e\u003cstrong data-end=\"2168\" data-start=\"2159\"\u003eSize:\u003c\/strong\u003e Medium, irregular chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2217\" data-start=\"2196\" data-section-id=\"qvky5g\"\u003e\n\u003cp data-end=\"2217\" data-start=\"2198\"\u003e\u003cstrong data-end=\"2209\" data-start=\"2198\"\u003eWeight:\u003c\/strong\u003e 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2256\" data-start=\"2218\" data-section-id=\"17pr6rz\"\u003e\n\u003cp data-end=\"2256\" data-start=\"2220\"\u003e\u003cstrong data-end=\"2230\" data-start=\"2220\"\u003eShape:\u003c\/strong\u003e Naturally broken pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2283\" data-start=\"2257\" data-section-id=\"d8nuod\"\u003e\n\u003cp data-end=\"2283\" data-start=\"2259\"\u003e\u003cstrong data-end=\"2270\" data-start=\"2259\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2338\" data-start=\"2284\" data-section-id=\"u0z71t\"\u003e\n\u003cp data-end=\"2338\" data-start=\"2286\"\u003e\u003cstrong data-end=\"2298\" data-start=\"2286\"\u003eTexture:\u003c\/strong\u003e Dusty, snappy, non-gritty, non-sticky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2376\" data-start=\"2339\" data-section-id=\"12tkfsr\"\u003e\n\u003cp data-end=\"2376\" data-start=\"2341\"\u003e\u003cstrong data-end=\"2359\" data-start=\"2341\"\u003eCrunch factor:\u003c\/strong\u003e 5 – very crisp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2434\" data-start=\"2377\" data-section-id=\"z8u5de\"\u003e\n\u003cp data-end=\"2434\" data-start=\"2379\"\u003e\u003cstrong data-end=\"2397\" data-start=\"2379\"\u003eTaste profile:\u003c\/strong\u003e Neutral — textural experience only\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2484\" data-start=\"2435\" data-section-id=\"bu6i39\"\u003e\n\u003cp data-end=\"2484\" data-start=\"2437\"\u003e\u003cstrong data-end=\"2453\" data-start=\"2437\"\u003eIngredients:\u003c\/strong\u003e 100% natural grey earth clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2535\" data-start=\"2485\" data-section-id=\"bwwksz\"\u003e\n\u003cp data-end=\"2535\" data-start=\"2487\"\u003e\u003cstrong data-end=\"2509\" data-start=\"2487\"\u003eCountry of origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2565\" data-start=\"2536\" data-section-id=\"u0dp3r\"\u003e\n\u003cp data-end=\"2565\" data-start=\"2538\"\u003e\u003cstrong data-end=\"2549\" data-start=\"2538\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2703\" data-start=\"2566\" data-section-id=\"ayp0qm\"\u003e\n\u003cp data-end=\"2703\" data-start=\"2568\"\u003e\u003cstrong data-end=\"2597\" data-start=\"2568\"\u003eTraditional clay origins:\u003c\/strong\u003e Foraged from the mineral-rich grey soils of Montana, known for clean mineral structure and crisp texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2723\" data-start=\"2705\" data-section-id=\"xn75fb\"\u003eAvailability\u003c\/h3\u003e\n\u003cp data-end=\"2835\" data-start=\"2724\"\u003eLimited and rare — a pure textural clay experience, perfect for DIY culinary creations and crunchy indulgences.\u003c\/p\u003e\n\u003chr data-end=\"3624\" data-start=\"3621\"\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3987\" data-start=\"3626\"\u003e\u003cem\u003e\u003cstrong data-end=\"3641\" data-start=\"3626\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53427937509703,"sku":"0307120250","price":7.5,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53427937542471,"sku":"0307120251","price":16.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3329bfb7-8cea-4555-bed6-12d14f236289.png?v=1760145300"},{"product_id":"montana-coal","title":"Montana Midnight (Formerly known as Montana Coal) - Hand-foraged, Charcoal-like North American natural edible clay\/dirt chunks","description":"\u003cp\u003eMontana Midnight by Taste Montana is a rare, hand-foraged edible clay collected from black shale and clay shale formations in Montana, USA. Hand-foraged by Samantha Hulkani, this unique clay gets its name from its striking coal-like appearance — deep black colour, angular shards, and dense, matte texture — but it is mineral clay, not coal or charcoal.\u003c\/p\u003e\n\u003cp\u003eMontana Coal delivers a super-crunch experience. Each shard snaps cleanly and breaks into satisfying shards without dust, grit, or stickiness, providing a tactile crunch that is a favourite among pica and geophagia enthusiasts.\u003c\/p\u003e\n\u003cp\u003eThe flavour profile is bright and mineral-forward, beginning with a slightly sour, zingy note and finishing with a zesty, lemon-like lift. It is clean, refreshing, and sharply distinctive, without any burnt, smoky, or chemical undertones.\u003c\/p\u003e\n\u003cp\u003eMontana Midnight offers a unique, highly tactile, and flavourful clay experience, perfect for those seeking the true taste and crunch of hand-foraged Montana black clay.\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"831\" data-start=\"822\"\u003eSize:\u003c\/strong\u003e Medium sized chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"873\" data-start=\"862\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"899\" data-start=\"889\"\u003eShape:\u003c\/strong\u003e Irregular chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"929\" data-start=\"918\"\u003eColour:\u003c\/strong\u003e Black\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"950\" data-start=\"938\"\u003eTexture:\u003c\/strong\u003e Crumbly, compact, soft, turns slushy, non-gritty, non-sticky\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1032\" data-start=\"1014\"\u003eCrunch Factor:\u003c\/strong\u003e 4 (medium-crisp)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1070\" data-start=\"1052\"\u003eTaste Profile:\u003c\/strong\u003e Paper tones, gasoline, dirt, mild rain, lemon-citrus finish\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1149\" data-start=\"1133\"\u003eIngredients:\u003c\/strong\u003e 100% natural soft coal clay\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1202\" data-start=\"1180\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1240\" data-start=\"1229\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1286\" data-start=\"1257\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Foraged from mineral-rich Montana coal veins — a rare and texturally dynamic clay prized for its layered composition and distinctive earthy flavours.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1568\" data-start=\"1440\"\u003e\u003cstrong data-end=\"1457\" data-start=\"1440\"\u003eAvailability:\u003c\/strong\u003e Limited and rare — a unique, full-bodied clay experience for adventurous eaters and textural clay enthusiasts.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54187822285127,"sku":"0307120244","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":54187822317895,"sku":"0307120245","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":54187822350663,"sku":"0307120246","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":54187822383431,"sku":"0307120247","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4c083da3-00b3-4830-bece-36ccb5ce05d4.png?v=1760146425"},{"product_id":"lavi-dirt-sticks","title":"Lavi's Dirt Sticks - Unbaked Terracotta treats","description":"\u003cp data-start=\"161\" data-end=\"628\"\u003eUnbaked brown terracotta crafted into convenient stick form, Lavis Dirt Sticks are perfect for enjoying authentic dirt in a portable, easy-to-handle shape. Partially roasted to achieve a silky smooth texture, they deliver minimal chewable grit and are non-sticky, dissolving delightfully on the palate. The firm, chalky coating with a slightly powdery interior makes every bite an indulgent, medium-crunch experience for true clay enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"655\"\u003e\u003cstrong data-start=\"631\" data-end=\"640\"\u003eSize:\u003c\/strong\u003e Approx 12-15cm long\u003c\/p\u003e\n\u003cp data-start=\"658\" data-end=\"682\"\u003e\u003cstrong data-start=\"658\" data-end=\"669\"\u003eWeight:\u003c\/strong\u003e x2 per packet, Up to 130g\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"703\"\u003e\u003cstrong data-start=\"685\" data-end=\"695\"\u003eShape:\u003c\/strong\u003e Stick\u003c\/p\u003e\n\u003cp data-start=\"706\" data-end=\"736\"\u003e\u003cstrong data-start=\"706\" data-end=\"717\"\u003eColour:\u003c\/strong\u003e Grey as Unbaked\u003c\/p\u003e\n\u003cp data-start=\"739\" data-end=\"827\"\u003e\u003cstrong data-start=\"739\" data-end=\"751\"\u003eTexture:\u003c\/strong\u003e Firm, chalky coating, slightly powdery, minimal chewable grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"830\" data-end=\"869\"\u003e\u003cstrong data-start=\"830\" data-end=\"848\"\u003eCrunch Factor:\u003c\/strong\u003e 5 (medium crunchy)\u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1088\"\u003e\u003cstrong data-start=\"872\" data-end=\"890\"\u003eTaste Profile:\u003c\/strong\u003e Lovely topsoil taste, strong muddy flavour, very flavorful treat for dirt lovers; hints of fresh rain and earthy soil; slightly earthy, fresh soil taste with subtle mineral notes, creamy when wet\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1158\"\u003e\u003cstrong data-start=\"1091\" data-end=\"1107\"\u003eIngredients:\u003c\/strong\u003e Unbaked brown terracotta clay, partially roasted\u003c\/p\u003e\n\u003cp data-start=\"1161\" data-end=\"1191\"\u003e\u003cstrong data-start=\"1161\" data-end=\"1183\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"1194\" data-end=\"1216\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1205\"\u003eVendor:\u003c\/strong\u003e Dr. Lavi\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"2032\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1248\"\u003eTraditional Clay Origins:\u003c\/strong\u003e India has a rich history of using terracotta clay both for functional and edible purposes. Regions such as Uttar Pradesh, Rajasthan, and West Bengal are renowned for their high-quality terracotta, historically used to make earthenware pots, water vessels, and traditional cooking utensils. In addition to these functional uses, certain clays have been consumed for centuries in rural communities as part of pica practices, prized for their mineral content and natural flavour. The artisanal techniques of shaping, drying, and partially roasting clay have been refined over generations, creating clays that are safe, texturally satisfying, and rich in earthy taste. Lavis Dirt Sticks draw on this centuries-old tradition, offering a direct connection to India’s terracotta heritage.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Sticks (100g)","offer_id":53431757078855,"sku":"04050400232","price":5.59,"currency_code":"GBP","in_stock":true},{"title":"2 whole Sticks (100g)","offer_id":53431757046087,"sku":"0405040023","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_fc84bc3e-d8ff-4d0b-9d44-39bab7ebf760.png?v=1760148477"},{"product_id":"almond-clay-natural-edible-clay","title":"Almond Clay – Nutty Edible Indian Raw Clay Chunks","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A clean cementy crunch with soft shards and a fresh earthy yet somewhat nutty finish.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eAlmond Clay is a mild, naturally sun-dried Indian clay known for its smooth, clean crunch and distinctive cementy-earthy profile. These irregular raw clay chunks offer an easy, satisfying bite that breaks into soft, dry shards rather than becoming sticky or overly gritty.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe flavour is gentle and grounding, combining classic cementy notes with fresh earthiness, a hint of rain-on-mud freshness and a subtle nutty undertone. Despite the name, Almond Clay contains no almonds or nuts\u003cspan\u003e. Its relatively easy texture and moderate crunch make it a particularly approachable choice for those who enjoy a clean cement-and-earth combination without an overly aggressive bite.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with naturally sun-dried Indian clays used within geophagia communities, this is a straightforward, unroasted clay with plenty of natural earthy character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smooth, dry and moderately crunchy, breaking cleanly into soft shards with minimal grit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cementy and earthy with fresh rain-on-mud notes and a subtle nutty undertone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e3 – Medium\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners \/ moderate crunch lovers \/ ASMR \/ slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e An approachable raw clay with a clean snap, gentle earthiness and familiar cementy character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSoft crisp snap\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dampening softens the clay and reduces the crisp snap, producing a more pliable, compact texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh earth \/ rainwater \/ dusty minerals \/ mild cement\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approx. 250g per pack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks with broken edges\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light grey to soft brown tones, with natural variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Raw Almond Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Almond Clay is a naturally sun-dried Indian clay associated with traditional clay use and geophagia practices. Its unroasted preparation preserves a lighter appearance and gentle earthy aroma, while its naturally compact structure gives it the characteristic cementy crunch appreciated by clay enthusiasts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lab-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54150015516999,"sku":"03050201001","price":0.79,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":54150015549767,"sku":"03050201002","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52663086317895,"sku":"03050201000","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54150015582535,"sku":"03050201003","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52663086285127,"sku":"03050201004","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_665133b5-be9e-423a-bc71-53969fd777ad.png?v=1761169061"},{"product_id":"christmas-or-xmas-clay-edible-clay-for-pica","title":"Christmas (Xmass) Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"172\" data-end=\"739\"\u003eChristmas Clay is a festive favourite — mildly roasted, semi-smoky, and delightfully crunchy from start to finish. Known for its balanced \u003cem data-start=\"333\" data-end=\"349\"\u003ecementy-earthy\u003c\/em\u003e character and smooth, endless crunch, this variety feels like a celebration in every bite. It’s dense and snappy, breaking into countless fine shards that stay crisp without ever turning creamy, gritty, or sticky. The flavour blends bold cement tones with gentle metallic hints, mild earthiness, and that nostalgic faint dust aroma when wet — reminiscent of Rose Clay and Megan combined.\u003c\/p\u003e\n\u003cp data-start=\"741\" data-end=\"1067\"\u003eNaturally sun-dried and completely additive-free, Christmas Clay carries a pleasant roasted scent and mineral-rich taste that make it especially popular around the holidays. Its warm tones and festive aroma give it a comforting, seasonal appeal — a true winter delight for clay lovers who crave something earthy yet special.\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1069\" data-end=\"1078\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1120\"\u003eWeight:\u003c\/strong\u003e Select from 100g and 250g\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1150\" data-end=\"1160\"\u003eShape:\u003c\/strong\u003e Medium, irregular broken pieces with sharp edges\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1223\"\u003eColour:\u003c\/strong\u003e Warm grey to reddish-brown tones\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1271\"\u003eTexture:\u003c\/strong\u003e Crunchy and dense; breaks into endless little shards, never sticky or creamy\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1351\" data-end=\"1369\"\u003eCrunch Factor:\u003c\/strong\u003e 3 — snappy, long-lasting crunch\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1425\"\u003eTaste Profile:\u003c\/strong\u003e Bold cement taste with mild earthiness, faint metallic notes, and a hint of dust aroma when wet\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1524\" data-end=\"1540\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1621\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1635\" data-end=\"1646\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1658\" data-end=\"1687\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally prepared during winter months in India, where seasonal roasted clays are enjoyed for their warmth, mineral richness, and crisp, festive crunch\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54149972623687,"sku":"03050201424","price":0.79,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53783779115335,"sku":"03050201420","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g Clay","offer_id":52677387419975,"sku":"03050201422","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Powder and Crumbs","offer_id":54149970559303,"sku":"03050201421","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52677387387207,"sku":"0305020143","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/12_3226fe3b-4ecb-47a0-b7bb-2c7cd1bbd90e.png?v=1762216109"},{"product_id":"kylie-clay-natural-edible-clay","title":"Kylie Clay – Fresh Indian Edible Raw Clay Chunks","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\"\u003cmeta charset=\"utf-8\"\u003eA gentle cementy snap with smooth shards and fresh earthy notes.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eKylie Clay\u003cspan\u003e is a naturally sun-dried Indian clay known for its smooth, medium-density texture and fresh cementy-earthy profile. These irregular raw clay chunks break into small, delicate shards, delivering a gentle snap before crumbling into a soft, clean finish. There is very little grit or stickiness, giving the clay an easy, refined texture reminiscent of a softer Nakumat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe flavour is balanced and naturally earthy, combining fresh cement notes with soft earthiness, subtle nutty undertones and a hint of fresh-water character. When dampened, a light dusty aroma becomes more noticeable, adding another layer to its earthy profile. Kylie Clay offers a crisp yet comforting clay experience, particularly suited to those who prefer a moderate crunch and a smoother finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with naturally sun-dried Indian clays used within geophagia communities, this unroasted clay retains its natural mineral character and understated earthy aroma.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium-density, smooth and clean, breaking into small soft shards with minimal grit or stickiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh cementy earth with mild nuttiness, fresh-water notes and a subtle dusty finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e3 – Medium\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners \/ moderate crunch lovers \/ ASMR \/ slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A smooth, naturally earthy clay offering gentle snaps, soft shards and a fresh cement-mineral finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGentle crisp snap\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dampening produces a softer, more compact texture while bringing out the clay's faint dusty aroma.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh earth \/ rainwater \/ dusty minerals \/ mild cement\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approx. 250g per pack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium irregular broken shards with naturally formed edges\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light grey with occasional beige and soft brown tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Raw Kylie Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Kylie Clay is a naturally sun-dried Indian clay associated with traditional clay use and geophagia practices. Its raw, unroasted preparation preserves its lighter colour, gentle aroma and naturally smooth texture, making it distinctive among harder or more heavily roasted Indian clays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lab-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54500587897159,"sku":null,"price":0.79,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":54500587929927,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52663443685703,"sku":"0305020203","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52663443652935,"sku":"0305020181","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_8e2bfca8-e383-4db8-8549-e03108287ac7.png?v=1761398729"},{"product_id":"strawberry-clay-natural-edible-clay","title":"Strawberry Clay – Cementy Edible Indian Clay Chunks","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\"A crisp cementy crunch with fresh rain-soaked earth and soft shards.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eStrawberry Clay\u003cspan\u003e may have a sweet-sounding name, but there is nothing sugary about this natural Indian clay. Known for its crisp Nakumatt-style crunch, these compact chunks have a medium, clean texture that breaks into soft, dusty shards with a satisfying snap. The bite is smooth and naturally dry, with very little grit or stickiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts flavour combines familiar cementy notes with fresh earth, forest-floor tones and the unmistakable freshness of rain hitting dry soil. A gentle roasted depth adds warmth, with subtle basement-like mineral notes appearing in the background. Despite its name, Strawberry Clay contains no strawberry flavouring or fruit; the name refers to its distinctive identity and naturally rosy-toned appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with naturally harvested Indian clays, Strawberry Clay offers a straightforward earthy experience with a clean crunch and lightly roasted character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Compact, medium-firm and smooth, breaking into crisp soft shards with a lightly dusty finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cementy and earthy with forest-floor notes, fresh rainwater character and mild roasted depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4 – Hard\/Medium\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers \/ beginners \/ ASMR \/ slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A clean, cement-forward Indian clay with a satisfying snap, soft shards and fresh earthy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDense crisp snap\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dampening softens the outer texture and brings out more of the fresh-earth and dusty mineral character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh earth \/ rainwater \/ dusty minerals \/ light roast \/ basement\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium irregular chunks and shards\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft grey with pale pink to reddish undertones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Roasted Strawberry Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Strawberry Clay is harvested from mineral-rich Indian soil before being cleaned, sun-dried and lightly roasted. This preparation gives the clay its characteristic compact texture and subtle roasted-earth character while retaining its natural mineral aroma.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lab-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54149992939847,"sku":"03050201361","price":0.79,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":54149992972615,"sku":"03050201362","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52677443584327,"sku":"03050201360","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Powder and Crumbs","offer_id":54149993005383,"sku":"03050201363","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52677443551559,"sku":"03050201364","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1c90b071-f3e7-47c4-a39b-8456e5e635b8.png?v=1762170668"},{"product_id":"megan-soft-indian-edible-clay","title":"Megan Soft Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Crunchy concrete notes, dusty petrichor vibes, and a satisfyingly crumbly finish\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMegan Soft Clay is a natural Indian clay known for its crumbly medium crunch and bold cementy earthy profile. These irregular chunks deliver a satisfying sensory experience with notes of wet concrete, dusty minerals, petrichor, damp earth, and subtle basement-like undertones. The texture offers a clean, dry finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's mineral-rich clay traditions, this clay is valued for its grounding texture, authentic earthy crunch, and rich sensory depth. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp crumbly crunch with a soft granular breakdown\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Cementy earthiness, wet concrete, dusty minerals, petrichor freshness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor: \u003c\/strong\u003e4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for: \u003c\/strong\u003eCrunch lovers, experienced clay enthusiasts, and ASMR enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience: \u003c\/strong\u003eA balanced clay that combines a firm bite with a satisfying crumbly texture and pronounced earthy flavour.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dusty crack\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture:\u003c\/strong\u003e Develops a stronger petrichor aroma and softens into a smooth granular paste when dampened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Rainwater, petrichor, damp earth, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular natural chunks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark grey with occasional black tones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Megan Soft Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins\u003c\/strong\u003e: Harvested from mineral-rich Indian soils, Megan Soft Clay is traditionally cleaned, sun-dried, and lightly roasted to preserve its natural mineral character. This preparation method creates the distinctive crunchy texture and earthy aroma that have long been appreciated within clay and geophagia communities.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status\u003c\/strong\u003e: Community-Tested - Vendor claims Lab-testing\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54159515091271,"sku":"03050201281","price":0.79,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":54159515124039,"sku":"03050201282","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52682355409223,"sku":"03050201280","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54159515156807,"sku":"03050201283","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52682355376455,"sku":"03050201284","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Megan_Soft_Clay.png?v=1778027944"},{"product_id":"mystery-mix-ups-by-region-natural-edible-clay","title":"Mystery Mix Ups by Region - Surprise Edible Clay Chunks, Treats, Powders, Crumbs","description":"\u003cblockquote\u003e\n\u003ch4\u003e\"\u003cmeta charset=\"utf-8\"\u003eA regional lucky dip packed with crunchy chunks, crumbly treats, earthy powders and whatever else your box decides to throw at you.\"\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLove a surprise? \u003c\/span\u003eMystery Mix Ups by Region are Earthy Crunch UK’s crunchy lucky dip, packed with a constantly changing selection of natural clays, chalks, treats, chunks, crumbs and powders from a specific part of the world.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEach kraft box is hand-packed from current Earthy Crunch UK stock, making every Mystery Mix Up genuinely unique. Rather than receiving a predetermined selection, you get to discover your box piece by piece, with a mixture of textures, shapes, colours and earthy flavour profiles chosen around your selected region.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThink of it as a little geological lucky dip. You know roughly where your clays have come from, but not exactly what you're going to find inside.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe photographs show examples of the types of products, textures and pieces that may appear in each regional mix. They are examples only, not a guaranteed contents list. The exact combination changes as stock changes, which means your box may contain something completely different from the one pictured.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eUnlike our colour-based Mystery Mix Ups, these boxes are organised around geographical origin\u003cspan\u003e. Each regional selection gives you the opportunity to explore the different characteristics associated with clays and chalks from that part of the world, from dense mineral crunches and firm clay chunks to soft crumbs, powders and more delicate pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eChoose your region\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Mystery Mix Up focuses on one region. Contents vary from box to box, but here's an idea of what you might discover.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🇮🇳 India\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur Indian Mystery Mix Ups can contain a broad selection of traditional and contemporary Indian clay favourites, including \u003c\/span\u003eNakumatts, Khadi, Terracotta, red clays, Mix Hex pieces, clay biscuits, cracker balls, chalks, crumbs and earthy powders.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIndian clays can range from firm and densely crunchy to soft, crumbly and powdery, with earthy profiles that may lean towards dry soil, terracotta, minerals, cement and deeper roasted-earth notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause India has such a huge variety of regional clays and traditional earth materials, an Indian Mystery Mix Up can be particularly varied in both texture and appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🌍 Africa\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfrican Mystery Mix Ups bring together a changing selection of favourites including \u003c\/span\u003eUlo, Nzu, Eko, African chalks, clay chunks, crumbly pieces, powders and traditional earthy treats from across the continent.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect plenty of natural variation, with pieces ranging from hard and crunchy through to soft, chalky or highly crumbly textures. Depending on the contents, flavour and aroma profiles may include clean mineral chalk, dry earth, damp soil, dusty minerals and stronger roasted or earthy notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe African selection is intentionally broad, reflecting the variety of materials and regional styles represented within our collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🇺🇸 America\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe American selection can include\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003eMontana clays, American chalks, mineral-rich earths, crunchy chunks, powders and other regional favourites.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTextures can vary considerably, from dense mineral pieces with a pronounced crunch to softer chalks and fine earthy powders. Flavour profiles may lean towards clean mineral, dry earth, stone, chalk and deeper natural clay notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt's a good choice if you enjoy discovering less predictable textures rather than sticking to one particular style of clay.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🇲🇽 Mexico\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMexican Mystery Mix Ups feature a changing selection of \u003c\/span\u003eMexican Terracotta, Barro, Kaolin, clay pot pieces, earthy crumbs, powders and other traditional Mexican clays.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese can range from creamy and smooth mineral textures through to firm terracotta pieces, dry crumbs and more robust earthy clays. Depending on the mix, you may encounter notes of fired earth, damp soil, clean kaolin, minerals and classic terracotta.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMexican mixes are particularly fun if you like a combination of clay textures rather than a box where everything behaves exactly the same.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTexture \u0026amp; sensory experience\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe whole point of a Mystery Mix Up is variety.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRather than receiving several identical pieces, each box contains a mixture of \u003c\/span\u003ecrunchy, crumbly, powdery, dense and smooth textures. Some pieces may snap cleanly, others may fracture into crumbs, while softer materials can break down into a fine, dusty texture.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe sensory experience will depend entirely on the contents of your individual box.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYou may encounter:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFirm, dense pieces\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a satisfying crack or crunch\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCrumbly clays\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that fracture into smaller earthy pieces\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSoft chalks\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a smoother, powdery breakdown\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFine powders\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a dry mineral texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTerracotta-rich pieces\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a distinctly fired-earth character\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLayered or mixed textures\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e where different materials behave differently within the same box\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFlavour and aroma profiles are equally varied. Depending on your region and individual selection, you may encounter \u003c\/span\u003ecreamy mineral chalk, dry earth, fresh soil after rain, damp basement, terracotta, smoky clay, petrol-like notes, cementy minerals and deeper roasted-earth characteristics.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThere is no single Mystery Mix Up flavour profile. That's rather the point.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eCrunch factor\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVariable:\u003c\/span\u003e\u003c\/strong\u003e 1–5\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause each box contains different materials, crunch intensity varies from soft and crumbly through to very hard and densely crunchy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne piece might give you a gentle crumble while the next produces a much louder, harder crack. If you're buying a Mystery Mix Up specifically for maximum crunch, individual products with a listed crunch factor are a better choice.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eASMR experience\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe mixture of different materials makes these particularly interesting for sensory and ASMR use. Harder pieces can produce sharp cracks and dense snaps, while softer clays and chalks create quieter crumbles, dusty fractures and powdery breakdowns.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe unpredictability is part of the fun. You don't necessarily know what sound the next piece will make until you pick it up.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy are Mystery Mix Ups discounted?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMystery Mix Ups are priced at \u003c\/span\u003ea discounted rate because they make use of perfectly good material that doesn't always make sense to sell as a standard full-sized product.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBoxes may contain:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSmaller pieces from larger products\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBroken clay treats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCrumbled or fractured pieces\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLoose crumbs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePartial pieces\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine powders\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAssorted leftover portions from current batches\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThis does not mean the stock is old or unwanted.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEverything included comes from fresh, current stock. The lower price simply reflects the fact that you are receiving assorted pieces rather than complete, full-sized products in their original presentation.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIn other words, you're paying less because the pieces aren't necessarily Instagram-perfect. The clay itself hasn't suddenly developed an expiry date because it broke in half.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you'd rather receive products in their original shapes and sizes, we recommend browsing the main catalogue and purchasing individual items instead.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat will I receive?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's the mystery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery box contains a\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eselection\u003cspan\u003e from the region you choose, but the exact number of pieces, shapes, products and textures will vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne box might contain several larger chunks alongside crumbs and powders, while another might contain lots of smaller treats and broken pieces. There is no fixed number of products per box and no guaranteed individual item.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe only guarantee is the regional theme and the total packed weight.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eNatural variation \u0026amp; breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNatural clay and chalk materials are inherently variable. Differences in \u003c\/span\u003ecolour, density, moisture, shape, size, hardness and texture are completely normal.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause Mystery Mix Ups intentionally contain smaller and broken pieces, some additional crumbling may occur during packing, handling or transit. A little loose powder or a few extra crumbs are therefore part of the nature of this product rather than a fault.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eImportant information\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEvery Mystery Mix Up is unique. No two boxes are guaranteed to contain the same selection.\u003c\/li\u003e\n\u003cli\u003ePhotos are examples only. They show the general style, variety and regional theme rather than exact contents.\u003c\/li\u003e\n\u003cli\u003eContents change regularly according to current stock and available pieces.\u003c\/li\u003e\n\u003cli\u003eThere is no fixed number of pieces per box.\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmaller pieces, crumbs and powders are intentionally included.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdditional breakage or crumbling may occur during handling and transit.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIf you want specific products, shapes or textures, please purchase individual products from the main catalogue instead.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable – chunks, treats, biscuits, balls, pieces, shards, crumbs and powders\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable according to regional contents\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable – from soft and powdery to firm, dense and highly crunchy\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable, approximately 1–5\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste profile:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Region-dependent, with earthy, mineral, terracotta, chalky, smoky and roasted-earth characteristics possible\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural clay and\/or chalk materials. Exact ingredients vary by box according to current regional stock.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCountry\/region of origin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies according to selected regional Mystery Mix Up\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Curious clay enthusiasts, sensory exploration, ASMR, variety lovers and anyone who enjoys not knowing exactly what they're going to get.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A constantly changing regional selection designed for exploring different natural clay textures, crunches, colours and earthy sensory profiles without committing to individual full-sized products.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTraditional clay origins\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe clays and chalks included in Mystery Mix Ups come from different regional traditions and sourcing areas, depending on the selected box. Many of the materials represented in our collection have associations with traditional earth materials, clay preparation and geophagia practices within their regions of origin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause the contents change from box to box, specific cultural or traditional information will vary according to the individual materials included.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTest status\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"African \/ 50g","offer_id":53433851445575,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"African \/ 75g","offer_id":53433851412807,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"African \/ 100g","offer_id":52727605068103,"sku":"0708150055","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"African \/ 175g","offer_id":52727605035335,"sku":"0708150056","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"African \/ 250g","offer_id":52727605002567,"sku":"0708150057","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ 50g","offer_id":53433851511111,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ 75g","offer_id":53433851478343,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ 100g","offer_id":52727605166407,"sku":"0708150061","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ 175g","offer_id":52727605133639,"sku":"0708150062","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ 250g","offer_id":52727605100871,"sku":"0708150063","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"United States \/ 50g","offer_id":53433851576647,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"United States \/ 75g","offer_id":53433851543879,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"United States \/ 100g","offer_id":52727607787847,"sku":"0708150058","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"United States \/ 175g","offer_id":52727607755079,"sku":"0708150059","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"United States \/ 250g","offer_id":52727607722311,"sku":"0708150060","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Latin American \/ 50g","offer_id":53433851642183,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true},{"title":"Latin American \/ 75g","offer_id":53433851609415,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Latin American \/ 100g","offer_id":52727607886151,"sku":"0708150064","price":6.49,"currency_code":"GBP","in_stock":false},{"title":"Latin American \/ 175g","offer_id":52727607853383,"sku":"0708150065","price":10.95,"currency_code":"GBP","in_stock":false},{"title":"Latin American \/ 250g","offer_id":52727607820615,"sku":"0708150066","price":14.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b6b54481-d2ff-4402-b789-1d34eab84df6.png?v=1761672630"},{"product_id":"mexican-japanese-peanuts-barro-edible-clay-pebbles","title":"Cacahuates Japones de barro - Mexican Japanese edible soil peanuts\/pebbles","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"74\" data-end=\"88\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"90\" data-end=\"1083\"\u003eMexican Japanese Peanuts – Cacahuates Japones de Barro are natural Mexican terracotta clay treats known for their soft dusty crunch and rich red-earth mineral profile. These tiny hand-moulded pebble-shaped clay balls deliver a satisfying sensory experience with notes of dry desert soil, warm terracotta minerals, sun-baked earth, and subtle dusty sweetness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a fine powdery melt with a distinctive rustic barro character appreciated within geophagia and texture-focused communities. Traditionally inspired by Mexico’s ceramic barro traditions and the cultural influence of cacahuates japoneses, these clay pebbles are valued for their grounding texture, authentic earthy crunch, and playful sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1085\" data-end=\"1100\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1102\" data-end=\"1746\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1114\"\u003eTexture:\u003c\/strong\u003e Soft dusty crunch with fine powdery melt\u003cbr data-start=\"1155\" data-end=\"1158\"\u003e\u003cstrong data-start=\"1158\" data-end=\"1168\"\u003eTaste:\u003c\/strong\u003e Warm red-earth minerals with dry desert soil and subtle earthy sweetness\u003cbr data-start=\"1241\" data-end=\"1244\"\u003e\u003cstrong data-start=\"1244\" data-end=\"1262\"\u003eCrunch factor:\u003c\/strong\u003e 2-3 – Medium\/Soft\u003cbr data-start=\"1278\" data-end=\"1281\"\u003e\u003cstrong data-start=\"1281\" data-end=\"1292\"\u003eOrigin:\u003c\/strong\u003e 🇲🇽 Mexico \/ 🇨🇴 Colombia\u003cbr data-start=\"1320\" data-end=\"1323\"\u003e\u003cstrong data-start=\"1323\" data-end=\"1336\"\u003eBest for:\u003c\/strong\u003e Beginners, collectors, ASMR lovers, soft terracotta texture fans\u003cbr data-start=\"1401\" data-end=\"1404\"\u003e\u003cstrong data-start=\"1404\" data-end=\"1424\"\u003eClay experience:\u003c\/strong\u003e Tiny pebble-style clay treats with a delicate crunch, dusty melt, and grounding terracotta earthiness throughout.\u003cbr data-start=\"1538\" data-end=\"1541\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1556\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1569\" data-end=\"1572\"\u003e\u003cstrong data-start=\"1572\" data-end=\"1594\"\u003eHydration texture:\u003c\/strong\u003e Softens into a deeper red-earth paste with smooth mineral grit\u003cbr data-start=\"1657\" data-end=\"1660\"\u003e\u003cstrong data-start=\"1660\" data-end=\"1676\"\u003eAroma notes:\u003c\/strong\u003e Sun-baked terracotta, dusty clay, dry desert earth, warm mineral soil\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1748\" data-end=\"1766\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1768\" data-end=\"2495\"\u003e\u003cstrong data-start=\"1768\" data-end=\"1779\"\u003eWeight:\u003c\/strong\u003e Selectable options\u003cbr data-start=\"1798\" data-end=\"1801\"\u003e\u003cstrong data-start=\"1801\" data-end=\"1811\"\u003eShape:\u003c\/strong\u003e Round hand-moulded pebble shapes\u003cbr data-start=\"1844\" data-end=\"1847\"\u003e\u003cstrong data-start=\"1847\" data-end=\"1858\"\u003eColour:\u003c\/strong\u003e Warm reddish terracotta with natural matte finish\u003cbr data-start=\"1908\" data-end=\"1911\"\u003e\u003cstrong data-start=\"1911\" data-end=\"1927\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Mexican Barro (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e\u003cstrong data-start=\"2047\" data-end=\"2058\"\u003eVendors:\u003c\/strong\u003e Various - Shine Clay, Miku Golosinas, Tierra Cravings\u003cbr data-start=\"2085\" data-end=\"2088\"\u003e\u003cstrong data-start=\"2088\" data-end=\"2117\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by Mexico’s long-standing barro pottery traditions, these clay pebbles are crafted using reclaimed terracotta clay traditionally used in ceramics. Their playful name references cacahuates japoneses, the iconic Mexican snack created through Japanese-Mexican cultural influence, blending craft heritage with earthy sensory traditions.\u003cbr data-start=\"2459\" data-end=\"2462\"\u003e\u003cstrong data-start=\"2462\" data-end=\"2478\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53720866881863,"sku":"0404220215","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53720866914631,"sku":"0404220216","price":10.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53720866947399,"sku":"0404220217","price":22.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a0979c4c-9b56-4991-ae32-156d8cc8357a.png?v=1779571435"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/muddy-red-clay.png?v=1788726377","url":"https:\/\/earthycrunch.co.uk\/collections\/deep-earthy.oembed","provider":"Earthy Crunch UK","version":"1.0","type":"link"}