{"title":"ECUK Exclusives","description":"\u003cp data-start=\"126\" data-end=\"572\"\u003eExclusively crafted for Earthy Crunch UK, our Custom Treats Collection features one-of-a-kind blends you won’t find anywhere else. Each batch is designed in collaboration with trusted vendors and made in small, limited quantities — once they’re gone, they’re gone. These creations combine unique clays, terracotta crumbs, and carefully chosen minerals to bring you flavours and textures that perfectly balance crunch, earthiness, and freshness.\u003c\/p\u003e\n\u003cp data-start=\"574\" data-end=\"839\"\u003eFrom celestial-inspired discs to smoky sticks and mineral-rich blends, every custom treat celebrates the artistry of geophagy while elevating it with a touch of luxury. Consider them collector’s pieces for your stash — rare, exclusive, and always worth savouring.\u003c\/p\u003e","products":[{"product_id":"terraluna-coins-100g-exclusive-edible-clay-treat-for-pica","title":"Terra-Luna - Exclusive to ECUK - Mineral-rich Petrichor clay treat","description":"\u003cp data-start=\"144\" data-end=\"623\"\u003eTerra-Luna Treats are a celestial little treat for those who love the earthy depth of terracotta and the crisp mineral bite of cement tones. Each coin is carefully shaped and blended from Elephant, SilverRose, Bluebellgrape, Plain Nakumatt and Marina clays, combined with baked Indian terracotta clay pot crumbs. The result? Bite-sized discs that look as though they’ve been plucked straight from the moon’s surface — cratered, pale, and full of character.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"1028\"\u003eThese coins strike a beautiful balance: medium crunchy with little bursts of crispness, entirely grit-free, and never sticky. The flavour profile dances between rich cementy undertones and the warm, iron-mineral richness of Indian terracotta. Fresh, earthy aromas rise with every bite, making TerraLuna Coins a brand new favourite and a truly exclusive custom blend, crafted just for Earthy Crunch UK.\u003c\/p\u003e\n\u003cul data-start=\"1030\" data-end=\"1730\"\u003e\n\u003cli data-start=\"1030\" data-end=\"1073\"\u003e\n\u003cp data-start=\"1032\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1041\"\u003eSize:\u003c\/strong\u003e VAries - Coin-shaped, bite-sized discs, squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1074\" data-end=\"1107\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1107\"\u003e\u003cstrong data-start=\"1076\" data-end=\"1087\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1108\" data-end=\"1151\"\u003e\n\u003cp data-start=\"1110\" data-end=\"1151\"\u003e\u003cstrong data-start=\"1110\" data-end=\"1120\"\u003eShape:\u003c\/strong\u003e Round, coin-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1152\" data-end=\"1212\"\u003e\n\u003cp data-start=\"1154\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1165\"\u003eColour:\u003c\/strong\u003e Pale moon-grey with earthy terracotta flecks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1213\" data-end=\"1265\"\u003e\n\u003cp data-start=\"1215\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1215\" data-end=\"1227\"\u003eTexture:\u003c\/strong\u003e Medium crunchy, with crispy pockets of terracotta clay pot pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1266\" data-end=\"1320\"\u003e\n\u003cp data-start=\"1268\" data-end=\"1320\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1286\"\u003eCrunch Factor:\u003c\/strong\u003e Medium to crisp bursts, no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1321\" data-end=\"1404\"\u003e\n\u003cp data-start=\"1323\" data-end=\"1404\"\u003e\u003cstrong data-start=\"1323\" data-end=\"1341\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, strong petrichor, mineral-rich, iron-earthy, fresh, terracotta warmth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1405\" data-end=\"1520\"\u003e\n\u003cp data-start=\"1407\" data-end=\"1520\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1423\"\u003eIngredients:\u003c\/strong\u003e Elephant, SilverRose, Bluebellgrape, Plain Nakumatt, Marina, Indian terracotta clay pot crumbs (as depicted you can see the orange flecks)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1521\" data-end=\"1553\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1523\" data-end=\"1545\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1554\" data-end=\"1579\"\u003e\n\u003cp data-start=\"1556\" data-end=\"1579\"\u003e\u003cstrong data-start=\"1556\" data-end=\"1567\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1580\" data-end=\"1730\"\u003e\n\u003cp data-start=\"1582\" data-end=\"1730\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1611\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in the Indian tradition of terracotta pots, combining baked earth with the mineral strength of natural clays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52429982138695,"sku":"0405090120","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e41dfa8f-e424-4c01-a1ad-069aaafd4f63.png?v=1759072860"},{"product_id":"petrichor-overload-x8-edible-clay-treats-for-pica","title":"Petrichor Overload - Exclusive to ECUK - Pure wet-earth Indian clay treats","description":"\u003cp data-end=\"435\" data-start=\"108\"\u003ePetrichor Overload (x8 Pieces) is a custom-made treat exclusive to Earthy Crunch UK, crafted from a premium blend of Rose, Elephant, and Swan clay powders with added crumbs. Shaped into charming bite-sized hearts, these light grey pieces deliver the ultimate petrichor experience — bold, mineral-rich, and deeply atmospheric.\u003c\/p\u003e\n\u003cp data-end=\"810\" data-start=\"437\"\u003eEach piece opens with a crisp exterior that quickly gives way to a slightly sticky chew, punctuated by crispy granule crunches. The flavour is intensely cement-like and earthy, layered with the unmistakable scent of fresh rain on soil and the damp, nostalgic essence of a basement after rain. Think of your classic grey clay flavour — but dialled up to maximum petrichor.\u003c\/p\u003e\n\u003cp data-end=\"981\" data-start=\"812\"\u003ePerfect for collectors who love earthy depth and crave that rain-soaked clay profile, Petrichor Overload offers a unique, mineral-forward indulgence that stands apart.\u003c\/p\u003e\n\u003cp data-end=\"1041\" data-start=\"983\"\u003e\u003cstrong data-end=\"992\" data-start=\"983\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"995\" data-start=\"992\"\u003eBite-sized, approx. 3 cm each (heart-shaped)\u003c\/p\u003e\n\u003cp data-end=\"1099\" data-start=\"1043\"\u003e\u003cstrong data-end=\"1054\" data-start=\"1043\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"1057\" data-start=\"1054\"\u003e100 g \u003c\/p\u003e\n\u003cp data-end=\"1128\" data-start=\"1101\"\u003e\u003cstrong data-end=\"1111\" data-start=\"1101\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"1114\" data-start=\"1111\"\u003eHeart-shaped\u003c\/p\u003e\n\u003cp data-end=\"1180\" data-start=\"1130\"\u003e\u003cstrong data-end=\"1141\" data-start=\"1130\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"1144\" data-start=\"1141\"\u003eLight grey with natural clay tones\u003c\/p\u003e\n\u003cp data-end=\"1301\" data-start=\"1182\"\u003e\u003cstrong data-end=\"1194\" data-start=\"1182\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"1197\" data-start=\"1194\"\u003eCrisp exterior, breaks into slightly sticky chew with crispy granule crunches; mineral-rich and earthy\u003c\/p\u003e\n\u003cp data-end=\"1361\" data-start=\"1303\"\u003e\u003cstrong data-end=\"1321\" data-start=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1324\" data-start=\"1321\"\u003e3 – Medium crunch with chewy finish\u003c\/p\u003e\n\u003cp data-end=\"1491\" data-start=\"1363\"\u003e\u003cstrong data-end=\"1381\" data-start=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1384\" data-start=\"1381\"\u003eStrong petrichor and damp basement notes; cementy, earthy, and mineral-rich with fresh rain-on-soil tones\u003c\/p\u003e\n\u003cp data-end=\"1563\" data-start=\"1493\"\u003e\u003cstrong data-end=\"1509\" data-start=\"1493\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eRose, Elephant, and Swan clay powders with crumbs\u003c\/p\u003e\n\u003cp data-end=\"1597\" data-start=\"1565\"\u003e\u003cstrong data-end=\"1587\" data-start=\"1565\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1590\" data-start=\"1587\"\u003eIndia\u003c\/p\u003e\n\u003cp data-end=\"1624\" data-start=\"1599\"\u003e\u003cstrong data-end=\"1610\" data-start=\"1599\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-end=\"1613\" data-start=\"1610\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-end=\"1954\" data-start=\"1626\"\u003e\u003cstrong data-end=\"1655\" data-start=\"1626\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1658\" data-start=\"1655\"\u003ePetrichor Overload is inspired by India’s heritage of grey clays renowned for their mineral strength and earthy depth. By blending multiple classic powders, this treat intensifies the rain-soaked, basementy petrichor essence — offering an elevated twist on the traditional grey clay experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52431670182215,"sku":"0405090118","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0489c45c-fa2d-4dd7-8209-c5cd1f4a0000.png?v=1759143123"},{"product_id":"all-greys-treats-x4-edible-clay-treats-for-pica","title":"\"All Greys\" Treats - Exclusive to ECUK - Edible clay treats for Pica","description":"\u003cp data-start=\"89\" data-end=\"558\"\u003eAll-Greys Treats (x4) bring together the full spectrum of India’s grey clays in one compact set of bite-sized pieces. Each batch is handmade from an evolving mix of dark and light greys — including varieties such as Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball, and Non-Roasted Nakumatt, with plenty of mixed crumbs for added texture. Current batches feature neat cylindrical shapes, though shapes may vary depending on availability.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"1002\"\u003eThese treats carry the classic cementy earthiness and mineral depth that grey clay lovers crave. The crunch is medium and satisfying, breaking down into a soft, powdery chew with no grit or stickiness. With damp basement notes, fresh rain-on-soil tones, and that unmistakable cement-like bite, All-Greys offer a pure and atmospheric clay experience — with each batch bringing subtle variations in flavour and texture depending on the blend.\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1049\"\u003e\u003cstrong data-start=\"1004\" data-end=\"1013\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eBite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"1051\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1051\" data-end=\"1062\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003eApprox. 90-100 g (4 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1158\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eCylindrical (current batch, may vary)\u003c\/p\u003e\n\u003cp data-start=\"1160\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1160\" data-end=\"1171\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1171\" data-end=\"1174\"\u003eLight grey with natural darker tones\u003c\/p\u003e\n\u003cp data-start=\"1214\" data-end=\"1303\"\u003e\u003cstrong data-start=\"1214\" data-end=\"1226\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eSoft, dry, crumbly, sunbaked; smooth powdery finish, no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1305\" data-end=\"1371\"\u003e\u003cstrong data-start=\"1305\" data-end=\"1323\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e3 – Medium crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1373\" data-end=\"1507\"\u003e\u003cstrong data-start=\"1373\" data-end=\"1391\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1391\" data-end=\"1394\"\u003eClassic grey cement flavour, mineral-rich earthiness, basement dampness, and fresh rain-on-soil petrichor tones. I get a real sense of vibuthi too for those familiar.\u003c\/p\u003e\n\u003cp data-start=\"1509\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1525\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1525\" data-end=\"1528\"\u003eBlend of Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball, and Non-Roasted Nakumatt with assorted grey clay crumbs\u003c\/p\u003e\n\u003cp data-start=\"1652\" data-end=\"1684\"\u003e\u003cstrong data-start=\"1652\" data-end=\"1674\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1674\" data-end=\"1677\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1686\" data-end=\"1711\"\u003e\u003cstrong data-start=\"1686\" data-end=\"1697\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1697\" data-end=\"1700\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1713\" data-end=\"2037\"\u003e\u003cstrong data-start=\"1713\" data-end=\"1742\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1742\" data-end=\"1745\"\u003eGrey clays have long been cherished across India for their mineral-heavy, cementy depth and refreshing rain-soaked aromas. All-Greys Treats combine multiple regional varieties into one set, showcasing the diversity and subtle flavour shifts of grey clays in a convenient, bite-sized format.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52434870993223,"sku":"0405090112","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1cde6648-f3a9-4fa6-8a0b-7528f1319769.png?v=1759160098"},{"product_id":"all-blacks-treats-edible-clay-treats-for-pica","title":"'All Blacks' Treats - Exclusive to ECUK - Indian smoky clay treats","description":"\u003cp data-start=\"82\" data-end=\"609\"\u003e'All Blacks' Treats are bold, moody clay indulgences crafted from a powerful medley of India’s finest smoky clays. Made with a curated blend that includes Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted and Full Roasted Nakumatt, Black Star, and Coconut Smoke. Designed for those who enjoy darker, roasted clay experiences, these treats offer a mild but deeply satisfying smokiness paired with classic cementy undertones.\u003c\/p\u003e\n\u003cp data-start=\"611\" data-end=\"953\"\u003eThe pieces are dense and black in colour, with a firm bite that crumbles easily into soft, earthy fragments. Their roasted, charred profile delivers both comfort and complexity, with a smooth, non-gritty finish that makes them easy to enjoy. A perfect choice for clay lovers who want the essence of smoky Indian clays in one convenient mix.\u003c\/p\u003e\n\u003cp data-start=\"955\" data-end=\"1000\"\u003e\u003cstrong data-start=\"955\" data-end=\"964\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"964\" data-end=\"967\"\u003eBite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1050\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1013\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eApprox. 105 g (7 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"1052\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1052\" data-end=\"1062\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003eVaries (current batch: round coins)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1117\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1117\" data-end=\"1120\"\u003eDeep black with natural smoky tones\u003c\/p\u003e\n\u003cp data-start=\"1159\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1159\" data-end=\"1171\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1171\" data-end=\"1174\"\u003eFirm exterior that breaks into a soft crumble; smooth, earthy finish with no grit\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1343\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1277\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1277\" data-end=\"1280\"\u003e3 – Medium crunch with a soft, satisfying crumble once bitten\u003c\/p\u003e\n\u003cp data-start=\"1345\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1345\" data-end=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1363\" data-end=\"1366\"\u003eMildly smoked and earthy with roasted, charred flavours; cementy base with balanced roasted notes\u003c\/p\u003e\n\u003cp data-start=\"1467\" data-end=\"1663\"\u003e\u003cstrong data-start=\"1467\" data-end=\"1483\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1483\" data-end=\"1486\"\u003eBlend of Indian smoky clays including Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted Nakumatt, Full Roasted Nakumatt, Black Star, and Coconut Smoke\u003c\/p\u003e\n\u003cp data-start=\"1665\" data-end=\"1697\"\u003e\u003cstrong data-start=\"1665\" data-end=\"1687\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1687\" data-end=\"1690\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1699\" data-end=\"1724\"\u003e\u003cstrong data-start=\"1699\" data-end=\"1710\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1710\" data-end=\"1713\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1726\" data-end=\"2032\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1755\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1755\" data-end=\"1758\"\u003eInspired by India’s long history of clay roasting and blending, All Blacks Treats bring together multiple smoky varieties in one indulgent form. Their balance of earthy cement-like tones and roasted complexity reflects the layered character of India’s geophagy traditions.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52443076952391,"sku":"0405090111","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a1a6d6af-95e6-48f7-835e-e803b61b2415.png?v=1759234291"},{"product_id":"all-reds-treats-edible-clay-treats-for-pica","title":"\"All Reds\" Clay Treats - Exclusive to ECUK - Mineral-rich Indian clay treats","description":"\u003cp data-start=\"82\" data-end=\"405\"\u003eAll Reds Treats bring together the finest of India’s bold, mineral-rich red clays in one indulgent mix. Each bite-sized coin-shaped piece is crafted from a blend of Red Nakumatt, Red Khadi, and Red Shale Stone\/Slate, creating a layered clay experience that’s as earthy as it is satisfying.\u003c\/p\u003e\n\u003cp data-start=\"407\" data-end=\"846\"\u003eThese treats deliver a medium crunch that breaks down into a soft, powdery chew with natural crumbs adding extra texture. The flavour is unmistakably cementy, laced with the iron-heavy richness of red clays, subtle dustiness, and the grounding feel of damp basement tones. A faint brick-dust aroma and rain-on-soil freshness come through once moistened, making them a bold yet smooth indulgence for lovers of deep red earths.\u003c\/p\u003e\n\u003cp data-start=\"848\" data-end=\"996\"\u003eExclusively sourced from Rose Clay, India, these treats celebrate the distinct flavour profiles of traditional Indian red clays in every bite.\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"998\" data-end=\"1007\"\u003eSize:\u003c\/strong\u003e Bite-sized, approx. 1.5 cm each\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1053\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g (6 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1090\" data-end=\"1100\"\u003eShape:\u003c\/strong\u003e Varies; hearts, rounds, squares, Coin-shaped (current batch)\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1141\" data-end=\"1152\"\u003eColour:\u003c\/strong\u003e Rich earthy reds with natural clay variation\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1200\" data-end=\"1212\"\u003eTexture:\u003c\/strong\u003e Medium crunch, breaks into soft, powdery chew; crumbly with no grit\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1283\" data-end=\"1301\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with smooth finish\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1341\" data-end=\"1359\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and mineral-heavy with damp basement and red topsoil tones; dusty, iron-rich, with subtle fresh rain-on-soil aroma\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1501\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt, Red Khadi, Red Shale Stone\/Slate\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1551\" data-end=\"1573\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1593\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1606\" data-end=\"1635\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Red clays such as Nakumatt, Khadi, and Shale Stone have long been prized in Indian geophagy traditions for their strong, earthy, mineral-rich profiles. These “All Reds” celebrate that heritage, combining multiple red clays into a single treat for a full-bodied, iron-rich clay experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462918074695,"sku":"0405090114","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4db479ae-af27-46e2-9077-1940bd1c417f.png?v=1759446632"},{"product_id":"pink-nakumatt-coated-in-rose-clay-125g-edible-clay-treats-for-pica","title":"Pink Pakora - Pink Nakumatt coated in Rose Clay  - Exclusive Indian clay treats","description":"\u003cp data-start=\"99\" data-end=\"406\"\u003ePink Nakumatt coated in Rose Clay is a soft yet bold treat that captures the best of India’s delicate pink and rose-hued clays. Each irregular chunk is made from mineral-rich Pink Nakumatt, carefully coated in dusty Rose Clay powder to enhance both flavour and texture.\u003c\/p\u003e\n\u003cp data-start=\"408\" data-end=\"843\"\u003eThese pieces have a satisfying medium crunch that quickly breaks down into a smooth, powdery paste with no grit. Crumb accents bring extra bite, while the flavour leans towards cementy freshness with subtle floral-earth undertones from the Rose Clay coating. When moistened, they release faint notes of basement dampness, sunbaked dust, and spring rain on stone, balanced by the gentle mineral sweetness of Pink Nakumatt.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1030\"\u003ePerfect for those who enjoy a cement-forward clay treat with a softer, more refined edge, this blend delivers a grounded yet refreshing profile that feels both classic and unique.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1030\"\u003e\u003cmeta charset=\"utf-8\"\u003eMade exclusively for Earthy Crunch UK\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1041\"\u003eSize:\u003c\/strong\u003e Irregular bite-sized chunks\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1083\"\u003eWeight:\u003c\/strong\u003e Approx. 125 g per pack\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Chunk-style, hand-broken pieces\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1165\"\u003eColour:\u003c\/strong\u003e Pale pink interiors dusted with soft rose-toned coating\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1224\" data-end=\"1236\"\u003eTexture:\u003c\/strong\u003e Medium crunch with crumbly, smooth finish; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1302\" data-end=\"1320\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Solid crunch with quick crumble\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1359\" data-end=\"1377\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and mineral-rich with subtle floral earthiness; fresh rain-on-stone, dusty basement tones, and a faint natural sweetness\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1525\"\u003eIngredients:\u003c\/strong\u003e Pink Nakumatt, Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1575\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1584\" data-end=\"1595\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1608\" data-end=\"1637\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Pink Nakumatt and Rose Clay are part of India’s long-standing edible clay traditions, prized for their mineral depth and distinctive flavour. Together, they form a harmonious pairing of cementy strength and softer, rose-hued subtlety.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462936031559,"sku":"0405090151","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_17cac142-4a69-405b-8925-17903096aca2.png?v=1759447013"},{"product_id":"all-whites-clay-treats-x8-edible-clay-treats-for-pica","title":"\"All-Whites\" Clay Treats - Exclusive to ECUK - Indian creamy clay treats","description":"\u003cp data-start=\"0\" data-end=\"378\"\u003eAll-Whites Treats are delicate, heart-shaped clay delights made from a luxurious blend of White Slate, White Khadi, and Indian White Chalk — a trio that celebrates the softer, creamier side of edible clays. Each piece is handcrafted into charming bite-sized hearts, offering a clean, pale finish with subtle natural variations in tone.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"810\"\u003eThe texture is soft, dry, and powdery, breaking gently with a medium crunch (Crunch Factor 3) before melting into a smooth, chalky paste. There’s no grit, no stickiness, just an effortlessly creamy crumble that feels pure and refined. Flavour-wise, these treats are deeply mineral and cement-like, with cooling whitewash tones, faint basement dampness, and the nostalgic scent of fresh rain on stone.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"982\"\u003ePerfect for those who love the clean, mellow flavour of white clays, All-Whites Treats are a peaceful and grounding indulgence — soft, subtle, and elegantly simple.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"982\"\u003e\u003cmeta charset=\"utf-8\"\u003eMade exclusively for Earthy Crunch UK\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1029\"\u003e\u003cstrong data-start=\"984\" data-end=\"993\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"993\" data-end=\"996\"\u003eBite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"1031\" data-end=\"1080\"\u003e\u003cstrong data-start=\"1031\" data-end=\"1042\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1042\" data-end=\"1045\"\u003eApprox. 100 g (6 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1125\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1092\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1092\" data-end=\"1095\"\u003eVaries, Heart-shaped, squares, rounds (current batch)\u003c\/p\u003e\n\u003cp data-start=\"1127\" data-end=\"1189\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1138\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1138\" data-end=\"1141\"\u003eWhite to off-white with natural clay variation\u003c\/p\u003e\n\u003cp data-start=\"1191\" data-end=\"1267\"\u003e\u003cstrong data-start=\"1191\" data-end=\"1203\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1203\" data-end=\"1206\"\u003eSoft, dry, and powdery; creamy crumble; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1269\" data-end=\"1343\"\u003e\u003cstrong data-start=\"1269\" data-end=\"1287\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1287\" data-end=\"1290\"\u003e2 – Gentle, soft crunch with smooth chalky finish\u003c\/p\u003e\n\u003cp data-start=\"1345\" data-end=\"1483\"\u003e\u003cstrong data-start=\"1345\" data-end=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1363\" data-end=\"1366\"\u003eClean, cement-like, mineral freshness with whitewash, basement, and rain-on-stone tones; cooling, creamy aftertaste\u003c\/p\u003e\n\u003cp data-start=\"1485\" data-end=\"1563\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1501\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1501\" data-end=\"1504\"\u003eBlend of White Slate, White Khadi, and Indian White Chalk\u003c\/p\u003e\n\u003cp data-start=\"1565\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1565\" data-end=\"1587\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1587\" data-end=\"1590\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1624\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1610\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1610\" data-end=\"1613\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1626\" data-end=\"1956\"\u003e\u003cstrong data-start=\"1626\" data-end=\"1655\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1655\" data-end=\"1658\"\u003eInspired by India’s traditional use of white mineral clays and chalks, these All-Whites Treats highlight the elegance of pale, powdery earths. A beloved choice among clay collectors, their creamy, rain-soaked aroma and smooth crumble embody the serene purity of classic white clay indulgence.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483104309575,"sku":"0405090115","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_33c178ef-413d-44e2-94d3-b6a44b7ad1d5.png?v=1759878551"},{"product_id":"all-oranges-clay-treats-100g-edible-clay-treats-for-pica","title":"\"All-Oranges\" Clay Treats - Exclusive to ECUK - Indian iron-rich clay treats","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll-Oranges Clay Treats are handcrafted Indian clay treats made from a warm blend of clay pot powders, Punjabi Mitti, and assorted mineral-rich clay crumbs. These rustic bite-sized pieces are known for their gentle crunch and comforting terracotta-rich earthy profile. Each handmade piece delivers a satisfying sensory experience with notes of baked clay, dusty minerals, warm earth, petrichor, and subtle smoky undertones, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture offers a soft, crumbly finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Inspired by India's long-standing mitti and terracotta traditions, these clay treats celebrate the familiar aroma of sun-baked earth after rainfall and the comforting character of traditional clay pottery. Every batch is naturally unique, featuring rustic stars, rounds, and irregular shapes that reflect their handmade origins.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gentle crunchy crumble with a smooth, creamy melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta-rich earthiness with dusty minerals, warm clay, petrichor, and subtle smoky notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Punjab and surrounding clay-producing regions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Slow sensory enjoyment, beginners, ASMR, and lovers of warm terracotta profiles\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A comforting, easy-going clay experience focused on soft crunches, earthy warmth, and nostalgic baked-earth aromas\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy clay paste with enhanced earthy notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta, rain-soaked earth, dusty minerals, sun-baked clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 100g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks, stars, and rounds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm orange, terracotta, and reddish-brown tones with natural variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Clay Blend (Clay Pot Powders, Punjabi Mitti, and assorted clay crumbs) (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK (in partnership with Rose Clay)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Inspired by India's traditional mitti and terracotta pottery heritage, these clay treats combine mineral-rich earth materials long appreciated for their distinctive aromas, textures, and sensory qualities. The blend captures the essence of sun-dried clay, traditional earthenware, and rain-kissed soil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste-Tested (by me)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483130065223,"sku":"0405090113","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2fd5a900-38cb-43b7-8b3f-ba45f6617073.png?v=1759879498"},{"product_id":"dusts-for-diy-treats-clay-powders-for-pica-geophagia","title":"Indian Clay Crumbs, Dusts and Fine Powders for DIY Treats","description":"\u003ch2 data-end=\"202\" data-start=\"179\" data-section-id=\"1bovg99\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"202\" data-start=\"182\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"566\" data-start=\"204\"\u003eIndian Clay Dusts and Fine Powders are designed for those who crave a softer, more immersive clay experience — a curated collection of ultra-fine, flavour-rich powders that melt rather than crunch. These finely milled clays offer a grounding, tactile ritual, whether you’re dry spooning, blending into smooth pastes, or pairing with pots for a slower, more sensory moment.\u003c\/p\u003e\n\u003cp data-end=\"891\" data-start=\"568\"\u003eEach dust carries its own distinct personality, from deep mineral earthiness to warm roasted notes and soft, creamy finishes. The texture is consistently smooth and grit-free, allowing the flavour and aroma to unfold gently across the palate. This is clay at its most versatile — customisable, calming, and deeply personal.\u003c\/p\u003e\n\u003cp data-end=\"1075\" data-start=\"893\"\u003eCarefully packed for freshness, you can build your stash your way with a choice of sizes and containers, making these powders ideal for both everyday rituals and curated collections.\u003c\/p\u003e\n\u003chr data-end=\"1080\" data-start=\"1077\"\u003e\n\u003ch2 data-end=\"1105\" data-start=\"1082\" data-section-id=\"b1tmcd\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1105\" data-start=\"1085\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1261\" data-start=\"1107\"\u003eSilky, ultra-fine powders with zero crunch. Designed to dissolve effortlessly on the tongue or transform into smooth, creamy pastes when mixed with water.\u003c\/p\u003e\n\u003chr data-end=\"1266\" data-start=\"1263\"\u003e\n\u003ch2 data-end=\"1288\" data-start=\"1268\" data-section-id=\"1j2ayg4\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1288\" data-start=\"1271\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1505\" data-start=\"1290\"\u003eA full spectrum of earthy profiles — from smoky and roasted to creamy, floral, and mineral-forward. Each powder delivers a clean, authentic clay taste with layered undertones that reflect its origin and composition.\u003c\/p\u003e\n\u003chr data-end=\"1510\" data-start=\"1507\"\u003e\n\u003ch2 data-end=\"1534\" data-start=\"1512\" data-section-id=\"1upqrho\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1534\" data-start=\"1515\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1757\" data-start=\"1536\"\u003eThis is a slower, more intentional clay ritual. No sharp crunch — just soft melts, gentle pastes, and rich, lingering earthiness. Perfect for grounding moments, mindful enjoyment, or creating your own blends and textures.\u003c\/p\u003e\n\u003chr data-end=\"1762\" data-start=\"1759\"\u003e\n\u003ch2 data-end=\"1783\" data-start=\"1764\" data-section-id=\"1j5qwet\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1783\" data-start=\"1767\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2067\" data-start=\"1785\"\u003e\n\u003cli data-end=\"1820\" data-start=\"1785\" data-section-id=\"17m6mlq\"\u003eUltra-fine, smooth clay powders\u003c\/li\u003e\n\u003cli data-end=\"1865\" data-start=\"1821\" data-section-id=\"1pydwvd\"\u003eNo grit or crunch — soft melt experience\u003c\/li\u003e\n\u003cli data-end=\"1916\" data-start=\"1866\" data-section-id=\"18depm6\"\u003eSuitable for dry spooning or mixing into paste\u003c\/li\u003e\n\u003cli data-end=\"1973\" data-start=\"1917\" data-section-id=\"11agm3p\"\u003eMultiple flavour profiles to suit different cravings\u003c\/li\u003e\n\u003cli data-end=\"2020\" data-start=\"1974\" data-section-id=\"1u8mlbv\"\u003eChoice of reusable or recyclable packaging\u003c\/li\u003e\n\u003cli data-end=\"2067\" data-start=\"2021\" data-section-id=\"1k0fp8h\"\u003eIdeal for pairing with pots and stash sets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2072\" data-start=\"2069\"\u003e\n\u003ch2 data-end=\"2122\" data-start=\"2074\" data-section-id=\"gzme01\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"2122\" data-start=\"2077\"\u003eAvailable Dust Varieties \u0026amp; Taste Profiles\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2503\" data-start=\"2124\"\u003e\n\u003cli data-end=\"2178\" data-start=\"2124\" data-section-id=\"ou39th\"\u003e\n\u003cstrong data-end=\"2140\" data-start=\"2126\"\u003eTerra Dust\u003c\/strong\u003e: deep earth, top soil, mineral-rich\u003c\/li\u003e\n\u003cli data-end=\"2240\" data-start=\"2179\" data-section-id=\"bzcpjj\"\u003e\n\u003cstrong data-end=\"2195\" data-start=\"2181\"\u003eEmber Dust\u003c\/strong\u003e: warm, roasted earth with subtle smokiness\u003c\/li\u003e\n\u003cli data-end=\"2307\" data-start=\"2241\" data-section-id=\"1iyeuh7\"\u003e\n\u003cstrong data-end=\"2263\" data-start=\"2243\"\u003eGolden Rose Dust\u003c\/strong\u003e: soft floral earth, gentle clay sweetness\u003c\/li\u003e\n\u003cli data-end=\"2366\" data-start=\"2308\" data-section-id=\"1i93yha\"\u003e\n\u003cstrong data-end=\"2332\" data-start=\"2310\"\u003eYellow Butter Dust\u003c\/strong\u003e: creamy, mellow, lightly chalky\u003c\/li\u003e\n\u003cli data-end=\"2432\" data-start=\"2367\" data-section-id=\"16burei\"\u003e\n\u003cstrong data-end=\"2384\" data-start=\"2369\"\u003eCement Dust\u003c\/strong\u003e: clean mineral, wet cement, rain-soaked stone\u003c\/li\u003e\n\u003cli data-end=\"2503\" data-start=\"2433\" data-section-id=\"1cyl32h\"\u003e\n\u003cstrong data-end=\"2453\" data-start=\"2435\"\u003ePink Love Dust\u003c\/strong\u003e: mild earth, soft chalk, delicate mineral notes\u003c\/li\u003e\n\u003cli data-end=\"2503\" data-start=\"2433\" data-section-id=\"1cyl32h\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-end=\"2549\" data-start=\"2527\"\u003eBlack Candy Powder\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: jet-black, deeply smoky with bold roasted notes; hints of asphalt, underground coal, and a subtle petrol-like earthiness\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2503\" data-start=\"2433\" data-section-id=\"1cyl32h\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-end=\"2699\" data-start=\"2676\"\u003eRed Nakumatt Powder\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: classic earthy boldness with metallic edges, petrichor richness, and smooth topsoil depth; transforms into a creamy paste when wet\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2503\" data-start=\"2433\" data-section-id=\"1cyl32h\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-end=\"2861\" data-start=\"2836\"\u003eMixed Nakumatt Powder\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: balanced blend of roasted smokiness, earthy depth, and silky smooth texture from multiple Nakumatt varieties\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2503\" data-start=\"2433\" data-section-id=\"1cyl32h\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-end=\"3005\" data-start=\"2976\"\u003eNakumatt Powder (Regular)\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: traditional cement-like mineral flavour with a clean, crisp earthy profile\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"382\"\u003e\n\u003cstrong data-start=\"337\" data-end=\"359\"\u003eWhite Khadi Powder: \u003c\/strong\u003erain-soaked soil, wet concrete, damp basement, melting into a thick, creamy paste\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"382\"\u003e\n\u003cstrong data-start=\"362\" data-end=\"382\"\u003eRed Khadi Powder: \u003c\/strong\u003eintensely earthy, metallic, and reminiscent of wet topsoil, dusty basement, or fresh, dry brick\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"382\"\u003e\n\u003cstrong\u003eIndian Brown Terracotta Crumbs and Powder: \u003c\/strong\u003ea \u003cmeta charset=\"utf-8\"\u003ewarmer, soil-like depth with a subtle natural sweetness, slight smokiness, mineral-rich\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"382\"\u003e\n\u003cstrong\u003ePink Nakumatt \u003cmeta charset=\"utf-8\"\u003eCrumbs and Powder: \u003c\/strong\u003eSmoky, roasted, iron-rich, usual nakumatt crisp bite and crunch\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"382\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eMixed Smoky Indian clays Crumbs and Powder: \u003c\/strong\u003eRoasted char, smoky soft crumbs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3205\" data-start=\"3202\"\u003e\n\u003ch2 data-end=\"3229\" data-start=\"3207\" data-section-id=\"12unya4\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"3229\" data-start=\"3210\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"3928\" data-start=\"3231\"\u003e\n\u003cli data-end=\"3267\" data-start=\"3231\" data-section-id=\"1667hcx\"\u003e\n\u003cstrong data-end=\"3242\" data-start=\"3233\"\u003eSize:\u003c\/strong\u003e Choice of portion size\u003c\/li\u003e\n\u003cli data-end=\"3295\" data-start=\"3268\" data-section-id=\"14xjqjf\"\u003e\n\u003cstrong data-end=\"3281\" data-start=\"3270\"\u003eWeight:\u003c\/strong\u003e 50g or 100g\u003c\/li\u003e\n\u003cli data-end=\"3358\" data-start=\"3296\" data-section-id=\"34tlac\"\u003e\n\u003cstrong data-end=\"3308\" data-start=\"3298\"\u003eShape:\u003c\/strong\u003e Loose powder \/ fine crumbs (terracotta variant)\u003c\/li\u003e\n\u003cli data-end=\"3441\" data-start=\"3359\" data-section-id=\"1hsqzql\"\u003e\n\u003cstrong data-end=\"3372\" data-start=\"3361\"\u003eColour:\u003c\/strong\u003e Varies by dust (natural earth tones, reds, yellows, greys, blacks)\u003c\/li\u003e\n\u003cli data-end=\"3498\" data-start=\"3442\" data-section-id=\"1tszvc1\"\u003e\n\u003cstrong data-end=\"3456\" data-start=\"3444\"\u003eTexture:\u003c\/strong\u003e Ultra-fine, soft, smooth, and dust-like\u003c\/li\u003e\n\u003cli data-end=\"3548\" data-start=\"3499\" data-section-id=\"npen23\"\u003e\n\u003cstrong data-end=\"3519\" data-start=\"3501\"\u003eCrunch Factor:\u003c\/strong\u003e 0 (powder only; no crunch)\u003c\/li\u003e\n\u003cli data-end=\"3649\" data-start=\"3549\" data-section-id=\"fstk8n\"\u003e\n\u003cstrong data-end=\"3569\" data-start=\"3551\"\u003eTaste Profile:\u003c\/strong\u003e Ranges from earthy and mineral-rich to smoky, creamy, floral, and cement-like\u003c\/li\u003e\n\u003cli data-end=\"3712\" data-start=\"3650\" data-section-id=\"lcs9xh\"\u003e\n\u003cstrong data-end=\"3668\" data-start=\"3652\"\u003eIngredients:\u003c\/strong\u003e 100% natural Indian clay (varies by dust)\u003c\/li\u003e\n\u003cli data-end=\"3750\" data-start=\"3713\" data-section-id=\"103afch\"\u003e\n\u003cstrong data-end=\"3737\" data-start=\"3715\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-end=\"3776\" data-start=\"3751\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"3764\" data-start=\"3753\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"3928\" data-start=\"3777\" data-section-id=\"i8czom\"\u003e\n\u003cstrong data-end=\"3808\" data-start=\"3779\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Indian clay traditions used across pottery, cultural practices, and natural earth-based consumption rituals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3933\" data-start=\"3930\"\u003e\n\u003ch2 data-end=\"3961\" data-start=\"3935\" data-section-id=\"1nfbyjz\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"3961\" data-start=\"3938\"\u003eClay Ritual Pairing\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"4115\" data-start=\"3963\"\u003ePairs beautifully with terracotta shot pots, whole clay pots, or stash sets — ideal for scooping, dipping, blending, and creating your own clay rituals.\u003cem\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Black Candy \/ 50g","offer_id":53582428733767,"sku":"0505060260","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Black Candy \/ 100g","offer_id":53582428700999,"sku":"05050602602","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Cement Dust \/ 50g","offer_id":53109699969351,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Cement Dust \/ 100g","offer_id":53109699936583,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Ember Dust \/ 50g","offer_id":53109699772743,"sku":"0505090131","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Ember Dust \/ 100g","offer_id":53109699739975,"sku":"05050901312","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Golden Rose Dust \/ 50g","offer_id":53109699838279,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Golden Rose Dust \/ 100g","offer_id":53109699805511,"sku":"05050901352","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Indian Brown Terracotta Powdery Crumbs \/ 50g","offer_id":53775649669447,"sku":"0505150092","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Indian Brown Terracotta Powdery Crumbs \/ 100g","offer_id":53775649702215,"sku":"05051500891","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Nakumatt \/ 50g","offer_id":53582428930375,"sku":"0505060269","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Nakumatt \/ 100g","offer_id":53582428897607,"sku":"05050602692","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Smoky\/Roasted Clay Crumbs \/ 50g","offer_id":53824291438919,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Smoky\/Roasted Clay Crumbs \/ 100g","offer_id":53824291471687,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Love Dust \/ 50g","offer_id":53109700034887,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Love Dust \/ 100g","offer_id":53109700002119,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Nakumatt Powdery Crumbs \/ 50g","offer_id":53805907542343,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Nakumatt Powdery Crumbs \/ 100g","offer_id":53805907575111,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Plain Nakumatt \/ 50g","offer_id":53582428864839,"sku":"0505060275","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Plain Nakumatt \/ 100g","offer_id":53582428832071,"sku":"05050602752","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Red Khadi \/ 50g","offer_id":53616596713799,"sku":"0505090156","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Red Khadi \/ 100g","offer_id":53616596681031,"sku":"05050901562","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Red Nakumatt \/ 50g","offer_id":53582428799303,"sku":"0505060281","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Red Nakumatt \/ 100g","offer_id":53582428766535,"sku":"05050602812","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Terra Dust \/ 50g","offer_id":53109699641671,"sku":"0505090177","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Terra Dust \/ 100g","offer_id":53109699608903,"sku":"05050901772","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"White Kadhi \/ 50g","offer_id":53616596779335,"sku":"0505090181","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"White Kadhi \/ 100g","offer_id":53616596746567,"sku":"05050901812","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow Butter Dust \/ 50g","offer_id":53109699903815,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow Butter Dust \/ 100g","offer_id":53109699871047,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/10_d3f810f0-93c8-4756-917b-c0496d9ab555.png?v=1772152802"},{"product_id":"9-clay-powder-sampler-coming-soon","title":"9 Indian Clay Powder and Dust Sampler","description":"\u003cp data-start=\"81\" data-end=\"376\"\u003eA full-spectrum powder experience for those who crave flavour without the bite, this 9 Clay Powder Sampler brings together nine distinct Indian clay dusts from Rose Clay and Hari — each finely milled for instant melt, layered mineral depth, and a true-to-tradition pica journey in powder form.\u003c\/p\u003e\n\u003cp data-start=\"81\" data-end=\"376\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe sampler arrives in a sturdy plastic container with 9 divided compartments, keeping each clay separate and fresh and with a tiny wooden Spatula\u003c\/p\u003e\n\u003chr data-start=\"378\" data-end=\"381\"\u003e\n\u003ch3 data-start=\"383\" data-end=\"393\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"394\" data-end=\"424\"\u003e9 individual powder portions\u003c\/p\u003e\n\u003ch3 data-start=\"426\" data-end=\"438\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"439\" data-end=\"511\"\u003eVaries by selection (total combined sampler weight listed at purchase)\u003c\/p\u003e\n\u003ch3 data-start=\"513\" data-end=\"524\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"525\" data-end=\"545\"\u003eFine powder \/ dust\u003c\/p\u003e\n\u003ch3 data-start=\"547\" data-end=\"559\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"560\" data-end=\"643\"\u003eSpectrum of orange, red, gold, yellow, grey, pink, black, and blended earth tones\u003c\/p\u003e\n\u003ch3 data-start=\"645\" data-end=\"658\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"659\" data-end=\"711\"\u003eFine, dry dust that melts or pastes when moistened\u003c\/p\u003e\n\u003ch3 data-start=\"713\" data-end=\"732\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"733\" data-end=\"791\"\u003eNone – designed for melt, press, or sprinkle experiences\u003c\/p\u003e\n\u003chr data-start=\"793\" data-end=\"796\"\u003e\n\u003ch2 data-start=\"798\" data-end=\"848\"\u003eIncluded Powders (Single-Sentence Descriptions)\u003c\/h2\u003e\n\u003cp data-start=\"850\" data-end=\"1135\"\u003e\u003cstrong data-start=\"850\" data-end=\"879\"\u003e1. Terra Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"879\" data-end=\"882\"\u003eDeeply earthy Indian Orange Terracotta powder with an iron-forward, metallic dryness and raw “topsoil” intensity, delivering a sun-baked clay pot flavour with petrichor notes and a clean, mineral-heavy finish reminiscent of crushed terracotta kulhads.\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1318\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1166\"\u003e2. Ember Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1166\" data-end=\"1169\"\u003eA bold blend of red nakumatt and dryfruit clay offering a smoky, roasted earth profile with cement-like depth and a warm, charcoal-toned undertone.\u003c\/p\u003e\n\u003cp data-start=\"1320\" data-end=\"1527\"\u003e\u003cstrong data-start=\"1320\" data-end=\"1355\"\u003e3. Golden Rose Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1355\" data-end=\"1358\"\u003eNutty, dry, and deeply earthy with a clean mineral finish, this golden-toned powder delivers an intense soil-forward flavour with a satisfyingly pure, dusty character.\u003c\/p\u003e\n\u003cp data-start=\"1529\" data-end=\"1757\"\u003e\u003cstrong data-start=\"1529\" data-end=\"1566\"\u003e4. Yellow Butter Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1566\" data-end=\"1569\"\u003eCreamy and rich with earthy, nutty and slightly salty notes, this layered powder begins bold and mineral-heavy before melting into a smooth, buttery, almost basement-after-rain softness.\u003c\/p\u003e\n\u003cp data-start=\"1759\" data-end=\"1965\"\u003e\u003cstrong data-start=\"1759\" data-end=\"1789\"\u003e5. Cement Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1789\" data-end=\"1792\"\u003eIntensely mineral and grounding, this grey clay powder captures the unmistakable flavour of fresh cement and rain-soaked concrete with dusty, slightly metallic undertones.\u003c\/p\u003e\n\u003cp data-start=\"1967\" data-end=\"2158\"\u003e\u003cstrong data-start=\"1967\" data-end=\"2000\"\u003e6. Pink Love Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"2000\" data-end=\"2003\"\u003eSoftly earthy and iron-rich with subtle floral and petrichor notes, this pink powder offers a clean “fresh rain on soil” aroma and smooth mineral finish.\u003c\/p\u003e\n\u003cp data-start=\"2160\" data-end=\"2350\"\u003e\u003cstrong data-start=\"2160\" data-end=\"2192\"\u003e7. Black Candy Powder (Hari)\u003c\/strong\u003e\u003cbr data-start=\"2192\" data-end=\"2195\"\u003eA smoky, charcoal-dark blend of blackhall, magmitti, dryfruit and smoked nakumatt delivering deep roasted earth tones and a rich, bonfire-like intensity.\u003c\/p\u003e\n\u003cp data-start=\"2352\" data-end=\"2545\"\u003e\u003cstrong data-start=\"2352\" data-end=\"2385\"\u003e8. Red Khadi Powder (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"2385\" data-end=\"2388\"\u003eDeep Earthy and wet topsoil notes, this vivid red powder provides a bold mineral punch.\u003c\/p\u003e\n\u003cp data-start=\"2547\" data-end=\"2736\"\u003e\u003cstrong data-start=\"2547\" data-end=\"2578\"\u003e9. Mixed Clay Powder (Hari)\u003c\/strong\u003e\u003cbr data-start=\"2578\" data-end=\"2581\"\u003eA complex medley of mixed nakumatt, rose, Christmas and diamond clays creating a layered earthy profile that balances dusty sweetness with mineral depth.\u003c\/p\u003e\n\u003chr data-start=\"2738\" data-end=\"2741\"\u003e\n\u003ch3 data-start=\"2743\" data-end=\"2762\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"2763\" data-end=\"2932\"\u003eFrom iron-rich terracotta and wet cement to buttery soil and smoky charcoal, this sampler moves through petrichor, basement, roasted earth, and metallic mineral notes.\u003c\/p\u003e\n\u003ch3 data-start=\"2934\" data-end=\"2951\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"2952\" data-end=\"3028\"\u003eNatural edible clay powders (varies by blend; see individual descriptions)\u003c\/p\u003e\n\u003ch3 data-start=\"3030\" data-end=\"3053\"\u003eCountry Of Origin\u003c\/h3\u003e\n\u003cp data-start=\"3054\" data-end=\"3061\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"3063\" data-end=\"3075\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"3076\" data-end=\"3094\"\u003eVarious\u003c\/p\u003e\n\u003ch3 data-start=\"3096\" data-end=\"3126\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"3127\" data-end=\"3355\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eInspired by longstanding South Asian traditions of sun-baked terracotta, roasted nakumatt clays, and mineral-rich soil preparations historically consumed for their grounding, earthy intensity and distinctive texture experiences.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53416664072519,"sku":"0205150001","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_0a4a5b8e-102f-4a8b-806e-05eb69821328.png?v=1772152802"},{"product_id":"clay-and-crumb-shots-by-flavour-edible-clay-powders-and-crumbs-for-pica-and-geophagia","title":"Clay Flavour Pots - Explore the range of Indian clay powders snd crumbs by flavour profile","description":"\u003ch3 data-end=\"58\" data-start=\"36\" data-section-id=\"f0xuy6\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"365\" data-start=\"59\"\u003eClay Powder and Crumb Flavour Pots are designed for exploring different clay flavour profiles without committing to larger chunks or treats. Packed in handy Kraft shot-sized pots, each blend contains mostly fine clay powder with a scattering of crumbs for a gentle, textured crunch.\u003c\/p\u003e\n\u003cp data-end=\"714\" data-start=\"367\"\u003eThese shots are ideal for those with sensitive teeth, or for anyone curious about the flavour of natural clays before moving on to firmer chunks, bars, or chalk-style treats. Each pot offers a focused taste experience built around a specific flavour profile, allowing you to explore smoky, creamy, mineral, or earthy clay notes at your own pace.\u003c\/p\u003e\n\u003cp data-end=\"1004\" data-start=\"716\"\u003eThink of them as flavour samplers for the clay-curious — similar to our mystery mix-ups, but guided by a chosen taste profile. Whether you prefer subtle creamy tones or bold iron-rich earthiness, Clay and Crumb Shots provide an easy way to discover what your crunch cravings lean towards.\u003c\/p\u003e\n\u003ch3 data-end=\"1028\" data-start=\"1006\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1219\" data-start=\"1029\"\u003eSoft, powdery clay with occasional crumb fragments. Designed for a gentle bite with light texture rather than firm crunch, making them suitable for those who prefer a softer clay experience.\u003c\/p\u003e\n\u003ch3 data-end=\"1240\" data-start=\"1221\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1295\" data-start=\"1241\"\u003eEach shot highlights a different clay flavour profile:\u003c\/p\u003e\n\u003cul data-end=\"1714\" data-start=\"1297\"\u003e\n\u003cli data-end=\"1374\" data-start=\"1297\" data-section-id=\"e47fh5\"\u003e\n\u003cp data-end=\"1374\" data-start=\"1299\"\u003e\u003cstrong data-end=\"1313\" data-start=\"1299\"\u003eSmoky Char (Blacks)\u003c\/strong\u003e – deep roasted tones with charcoal-like, smoky earthiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1450\" data-start=\"1375\" data-section-id=\"ysxqel\"\u003e\n\u003cp data-end=\"1450\" data-start=\"1377\"\u003e\u003cstrong data-end=\"1392\" data-start=\"1377\"\u003eMild Creamy\/Chalky (Whites)\u003c\/strong\u003e – smooth, soft mineral notes with a creamy clay and chalky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1542\" data-start=\"1451\" data-section-id=\"7mcabe\"\u003e\n\u003cp data-end=\"1542\" data-start=\"1453\"\u003e\u003cstrong data-end=\"1464\" data-start=\"1453\"\u003eCementy (Greys)\u003c\/strong\u003e – bold mineral profile reminiscent of wet cement, limestone and stone dust.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1626\" data-start=\"1543\" data-section-id=\"29gcgo\"\u003e\n\u003cp data-end=\"1626\" data-start=\"1545\"\u003e\u003cstrong data-end=\"1565\" data-start=\"1545\"\u003eIron-Rich Earthy (Reds\/Browns)\u003c\/strong\u003e – rich red-clay depth with metallic, soil-like undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1714\" data-start=\"1627\" data-section-id=\"1k7ige7\"\u003e\n\u003cp data-end=\"1714\" data-start=\"1629\"\u003e\u003cstrong data-end=\"1651\" data-start=\"1629\"\u003eMineral-Rich Terra (Oranges)\u003c\/strong\u003e – layered mineral flavours with dry earth and petrichor notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1714\" data-start=\"1627\" data-section-id=\"1k7ige7\"\u003e\n\u003cstrong\u003eGasoline (Mixed Colours) - \u003c\/strong\u003ea mix of clays that taste like gas\/petrol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1737\" data-start=\"1716\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2015\" data-start=\"1738\"\u003eThese clay shots are perfect for slow tasting and flavour exploration. The powder-dominant texture allows the mineral taste of each blend to come through clearly, while small crumbs add just enough texture to keep the experience interesting without being too hard on the teeth.\u003c\/p\u003e\n\u003ch3 data-end=\"2035\" data-start=\"2017\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2235\" data-start=\"2036\"\u003e\n\u003cli data-end=\"2073\" data-start=\"2036\" data-section-id=\"1ypkaxy\"\u003e\n\u003cp data-end=\"2073\" data-start=\"2038\"\u003eFlavour-focused clay sampler pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2116\" data-start=\"2074\" data-section-id=\"k9vl6q\"\u003e\n\u003cp data-end=\"2116\" data-start=\"2076\"\u003ePowder-heavy texture with crumb pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2146\" data-start=\"2117\" data-section-id=\"10n4dfg\"\u003e\n\u003cp data-end=\"2146\" data-start=\"2119\"\u003eGentle on sensitive teeth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2194\" data-start=\"2147\" data-section-id=\"11l2fhe\"\u003e\n\u003cp data-end=\"2194\" data-start=\"2149\"\u003eIdeal for tasting new clay flavour profiles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2235\" data-start=\"2195\" data-section-id=\"15ftgkz\"\u003e\n\u003cp data-end=\"2235\" data-start=\"2197\"\u003eConvenient Kraft shot-sized containers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2258\" data-start=\"2237\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2904\" data-start=\"2260\"\u003e\n\u003cli data-end=\"2288\" data-start=\"2260\" data-section-id=\"4dd6d2\"\u003e\n\u003cp data-end=\"2288\" data-start=\"2262\"\u003e\u003cstrong data-end=\"2271\" data-start=\"2262\"\u003eSize:\u003c\/strong\u003e Kraft shot pot\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2323\" data-start=\"2289\" data-section-id=\"e0jem0\"\u003e\n\u003cp data-end=\"2323\" data-start=\"2291\"\u003e\u003cstrong data-end=\"2302\" data-start=\"2291\"\u003eWeight:\u003c\/strong\u003e 50g or 75g options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2366\" data-start=\"2324\" data-section-id=\"5fg8e4\"\u003e\n\u003cp data-end=\"2366\" data-start=\"2326\"\u003e\u003cstrong data-end=\"2336\" data-start=\"2326\"\u003eShape:\u003c\/strong\u003e Powder with crumb fragments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2447\" data-start=\"2367\" data-section-id=\"1jo5ox0\"\u003e\n\u003cp data-end=\"2447\" data-start=\"2369\"\u003e\u003cstrong data-end=\"2380\" data-start=\"2369\"\u003eColour:\u003c\/strong\u003e Varies by flavour profile (light cream to deep earthy red\/brown)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2495\" data-start=\"2448\" data-section-id=\"18pc4mc\"\u003e\n\u003cp data-end=\"2495\" data-start=\"2450\"\u003e\u003cstrong data-end=\"2462\" data-start=\"2450\"\u003eTexture:\u003c\/strong\u003e Fine powder with crumb texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2537\" data-start=\"2496\" data-section-id=\"1gu99jw\"\u003e\n\u003cp data-end=\"2537\" data-start=\"2498\"\u003e\u003cstrong data-end=\"2516\" data-start=\"2498\"\u003eCrunch Factor:\u003c\/strong\u003e Low to mild crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2637\" data-start=\"2538\" data-section-id=\"qozw8r\"\u003e\n\u003cp data-end=\"2637\" data-start=\"2540\"\u003e\u003cstrong data-end=\"2558\" data-start=\"2540\"\u003eTaste Profile:\u003c\/strong\u003e Smoky, creamy, cementy, iron-rich earthy, or mineral-rich depending on blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2694\" data-start=\"2638\" data-section-id=\"1k406ms\"\u003e\n\u003cp data-end=\"2694\" data-start=\"2640\"\u003e\u003cstrong data-end=\"2656\" data-start=\"2640\"\u003eIngredients:\u003c\/strong\u003e Natural clay blends and clay crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2752\" data-start=\"2695\" data-section-id=\"l2o5zo\"\u003e\n\u003cp data-end=\"2752\" data-start=\"2697\"\u003e\u003cstrong data-end=\"2719\" data-start=\"2697\"\u003eCountry of Origin:\u003c\/strong\u003e Varies depending on clay blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2776\" data-start=\"2753\" data-section-id=\"zo3l4z\"\u003e\n\u003cp data-end=\"2776\" data-start=\"2755\"\u003e\u003cstrong data-end=\"2766\" data-start=\"2755\"\u003eVendor:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e Varies depending on clay blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2904\" data-start=\"2777\" data-section-id=\"azai26\"\u003e\n\u003cp data-end=\"2904\" data-start=\"2779\"\u003e\u003cstrong data-end=\"2808\" data-start=\"2779\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by traditional earth and mineral clay profiles enjoyed in geophagy cultures worldwide.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2922\" data-start=\"2906\" data-section-id=\"1ajl8cl\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3285\" data-start=\"2923\"\u003e\u003cem\u003eThis product is made from natural earth materials and is intended for sensory and hobby use. Natural clay products may vary in colour, flavour, texture, and hardness from batch to batch. Small stones, grit, or mineral fragments may occasionally occur due to the natural origin of the clay. Please consume responsibly and discontinue use if any discomfort occurs.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g \/ Smoky Char","offer_id":53520883155271,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Mild Creamy\/Chalky","offer_id":53520883188039,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Cementy","offer_id":53520883220807,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Iron-Rich Earthy","offer_id":53520883253575,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Mineral-Rich Terra","offer_id":53520883286343,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Gasoline","offer_id":53609969353031,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Smoky Char","offer_id":53520883319111,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Mild Creamy\/Chalky","offer_id":53520883351879,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Cementy","offer_id":53520883384647,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Iron-Rich Earthy","offer_id":53520883417415,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Mineral-Rich Terra","offer_id":53520883450183,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Gasoline","offer_id":53609969385799,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_7ede38a2-a304-4cf6-9a62-19c8ee496b73.png?v=1773532393"},{"product_id":"latin-american-clay-dusts-and-powders-for-diy-treats","title":"Latin American Clay Crumbs, Dusts and Powders for DIY Treats - Earthy DIY Clay Blends","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"71\" data-end=\"85\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"87\" data-end=\"917\"\u003eLatin American Clay Crumbs are natural Mexican and Colombian clay blends known for their soft dusty textures and customisable earthy mineral profiles. This mixed collection of fine powders, crumbs, and soft fragments delivers a satisfying sensory experience with notes of dry minerals, baked clay, warm terracotta, dusty earth, and gentle roasted soil, making it especially popular among lovers of tactile clay textures, ASMR experiences, and hands-on sensory blending. The texture ranges from ultra-soft dust to lightly crunchy crumb inclusions, allowing enthusiasts to press, coat, mix, or customise their own clay creations and sensory combinations. Inspired by traditional Latin American earth clays and terracotta materials, these blends are valued for their versatility, grounding aroma, and personalised texture experience.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"919\" data-end=\"934\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"936\" data-end=\"1766\"\u003e\u003cstrong data-start=\"936\" data-end=\"948\"\u003eTexture:\u003c\/strong\u003e Fine mineral powders with soft crumbs and optional light crunch variation\u003cbr data-start=\"1022\" data-end=\"1025\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1035\"\u003eTaste:\u003c\/strong\u003e Earthy mineral dust with warm terracotta notes and subtle roasted clay undertones\u003cbr data-start=\"1117\" data-end=\"1120\"\u003e\u003cstrong data-start=\"1120\" data-end=\"1138\"\u003eCrunch factor:\u003c\/strong\u003e 1–3 – Soft to Medium depending on blend and preparation\u003cbr data-start=\"1194\" data-end=\"1197\"\u003e\u003cstrong data-start=\"1197\" data-end=\"1208\"\u003eOrigin:\u003c\/strong\u003e 🇲🇽 Mexico \u0026amp; 🇨🇴 Colombia\u003cbr data-start=\"1236\" data-end=\"1239\"\u003e\u003cstrong data-start=\"1239\" data-end=\"1252\"\u003eBest for:\u003c\/strong\u003e DIY clay treats, texture blending, sensory exploration, collectors, and creative clay enthusiasts\u003cbr data-start=\"1350\" data-end=\"1353\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1373\"\u003eClay experience:\u003c\/strong\u003e A fully customisable clay blend offering everything from soft dusty melts to lightly textured earthy crunches depending on how you prepare and enjoy it.\u003cbr data-start=\"1526\" data-end=\"1529\"\u003e\u003cstrong data-start=\"1529\" data-end=\"1544\"\u003eASMR level:\u003c\/strong\u003e Dusty crackle\u003cbr data-start=\"1558\" data-end=\"1561\"\u003e\u003cstrong data-start=\"1561\" data-end=\"1583\" data-is-only-node=\"\"\u003eHydration texture:\u003c\/strong\u003e Transforms into a smooth muddy clay paste ideal for shaping, pressing, or coating firmer textures\u003cbr data-start=\"1681\" data-end=\"1684\"\u003e\u003cstrong data-start=\"1684\" data-end=\"1700\"\u003eAroma notes:\u003c\/strong\u003e Dry clay dust, terracotta, warm earth, baked minerals, dusty soil\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1768\" data-end=\"1786\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1788\" data-end=\"2606\"\u003e\u003cstrong data-start=\"1788\" data-end=\"1799\"\u003eWeight:\u003c\/strong\u003e Selectable options\u003cbr data-start=\"1818\" data-end=\"1821\"\u003e\u003cstrong data-start=\"1821\" data-end=\"1831\"\u003eShape:\u003c\/strong\u003e Loose crumbs, powders, and natural clay fragments\u003cbr data-start=\"1881\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1884\" data-end=\"1895\"\u003eColour:\u003c\/strong\u003e Mixed earthy tones including pale beige, dusty orange, terracotta brown, and mineral grey\u003cbr data-start=\"1985\" data-end=\"1988\"\u003e\u003cstrong data-start=\"1988\" data-end=\"2004\"\u003eIngredients:\u003c\/strong\u003e Blend of Natural Latin American Clays and Terracotta Clays (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2117\" data-end=\"2120\"\u003e\u003cstrong data-start=\"2120\" data-end=\"2131\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"2148\" data-end=\"2151\"\u003e\u003cstrong data-start=\"2151\" data-end=\"2180\"\u003eTraditional clay origins:\u003c\/strong\u003e Natural clay gathering and earth-based sensory traditions have long existed throughout Mexico and Colombia, where mineral-rich clays and terracotta materials were collected from local environments for practical, artisanal, and personal use. This blend combines multiple regional clay styles into a versatile sensory mix designed for custom texture exploration and hands-on clay creativity.\u003cbr data-start=\"2570\" data-end=\"2573\"\u003e\u003cstrong data-start=\"2573\" data-end=\"2589\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2608\" data-end=\"2621\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2623\" data-end=\"3006\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Mexican Barro Dust \/ 50g","offer_id":53615053177159,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican Barro Dust \/ 100g","offer_id":53615053144391,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican Cruijentes (Soft Clay Pot) Powder and Crumbs \/ 50g","offer_id":53615053242695,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Mexican Cruijentes (Soft Clay Pot) Powder and Crumbs \/ 100g","offer_id":53615053209927,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Mexican Cruijentes (Soft Clay Pot) Crumbs \/ 50g","offer_id":54039432724807,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Mexican Cruijentes (Soft Clay Pot) Crumbs \/ 100g","offer_id":54039432757575,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Mexican Cantarito (Clay pot) crumbs and powder \/ 50g","offer_id":53725381427527,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican Cantarito (Clay pot) crumbs and powder \/ 100g","offer_id":53725381460295,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Mexican Koalin Powder and Crumbs \/ 50g","offer_id":53725370581319,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Mexican Koalin Powder and Crumbs \/ 100g","offer_id":53725370548551,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"Colombian Panela Powder and Crumbs \/ 50g","offer_id":53725370057031,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Colombian Panela Powder and Crumbs \/ 100g","offer_id":53725370024263,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Terrones Powder and Crumbs \/ 50g","offer_id":53985760379207,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Terrones Powder and Crumbs \/ 100g","offer_id":53985760411975,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Clay_Crumbs_and_Powders.png?v=1776436425"},{"product_id":"panela-edible-colombian-clay-terron","title":"Panela Clay - Terron Panela  - Viral Colombian Clay - As seen on TikTok and IG","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"110\" data-end=\"125\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"126\" data-end=\"762\"\u003e\u003cstrong data-start=\"126\" data-end=\"138\"\u003eTexture:\u003c\/strong\u003e Dry sandy crumble with damp muddy softness and gritty crunches\u003cbr data-start=\"201\" data-end=\"204\"\u003e\u003cstrong data-start=\"204\" data-end=\"222\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Hard\/Medium\u003cbr data-start=\"238\" data-end=\"241\"\u003e\u003cstrong data-start=\"241\" data-end=\"251\"\u003eTaste:\u003c\/strong\u003e Deep earthy clay flavour with dusty mineral notes and a tangy lemon-zing finish\u003cbr data-start=\"331\" data-end=\"334\"\u003e\u003cstrong data-start=\"334\" data-end=\"346\"\u003eSensory:\u003c\/strong\u003e Thick muddy mouthfeel with constantly changing bite textures with gritty crunchy finish\u003cbr data-start=\"407\" data-end=\"410\"\u003e\u003cstrong data-start=\"410\" data-end=\"421\"\u003eOrigin:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eColombia\u003c\/span\u003e\u003c\/span\u003e 🇨🇴, Colombian mountain regions\u003cbr data-start=\"492\" data-end=\"495\"\u003e\u003cstrong data-start=\"495\" data-end=\"504\"\u003eUses:\u003c\/strong\u003e Ideal for ASMR lovers, crunch seekers, texture exploration, and earthy sensory rituals\u003cbr data-start=\"591\" data-end=\"594\"\u003e\u003cstrong data-start=\"594\" data-end=\"614\"\u003eClay Experience:\u003c\/strong\u003e Best suited for experienced clay lovers or adventurous beginners wanting a bold, varied, grounding crunch with both dry and damp texture contrasts.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"764\" data-end=\"783\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"784\" data-end=\"1298\"\u003eTerrón Panela Colombian Clay is one of the most distinctive and talked-about Colombian clays within the edible clay and ASMR community. Known for its unpredictable texture and deeply earthy flavour profile, this clay became widely recognised after viral social media videos showed a self-forager eating it directly from the mountainside. The raw crunch, dusty crumble, and muddy texture quickly gained attention across TikTok, Facebook, and Instagram, drawing in viewers fascinated by its unique sensory qualities.\u003c\/p\u003e\n\u003cp data-start=\"1300\" data-end=\"1665\"\u003eDespite the name “Panela”, this clay is not sweet. Instead, it delivers a powerful natural earthiness often compared to petrichor — the scent of rain falling onto dry ground. Every chunk offers something slightly different. Some bites are dry, sandy, and crisp, while others become softer, damp, and almost paste-like with gritty mineral crunches hidden throughout.\u003c\/p\u003e\n\u003cp data-start=\"1667\" data-end=\"1988\"\u003eThe overall experience feels rich, grounding, and highly textural. Those familiar with Montana clays may recognise similarities to the dry density of Montana Red combined with the smoky crunch character of Montana Midnight, though Terrón Panela carries a more tangy, mineral-forward finish that makes it entirely its own.\u003c\/p\u003e\n\u003cp data-start=\"1990\" data-end=\"2233\"\u003eTraditionally sourced from Colombia through \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMiku Golosinas\u003c\/span\u003e\u003c\/span\u003e, this clay reflects the long-standing cultural familiarity with natural earth materials and sensory clay enjoyment found across various regions of Latin America.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"2235\" data-end=\"2254\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"2255\" data-end=\"2594\"\u003eTerrón Panela delivers an intensely layered crunch experience that changes from bite to bite. The outer texture is often dry and sandy with a brittle snap that quickly breaks into gritty fragments and dusty powder. Some chunks remain firm and crunchy throughout, while others soften into a dense muddy consistency once worked in the mouth.\u003c\/p\u003e\n\u003cp data-start=\"2596\" data-end=\"2858\"\u003eThe grit level is noticeable without being overly harsh, creating tiny crunchy mineral pockets between softer clay moments. The transition from crisp break → sandy crumble → thick muddy melt is what makes this clay especially addictive for texture-focused users.\u003c\/p\u003e\n\u003cp data-start=\"2860\" data-end=\"3056\"\u003eIt has a heavy, full-bodied mouthfeel that many clay enthusiasts actively seek out. The texture lingers, coats the palate, and creates a slow sensory experience rather than a quick clean dissolve.\u003c\/p\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"3058\" data-end=\"3074\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"3075\" data-end=\"3302\"\u003eThe flavour profile is deeply earthy, dusty, and mineral-rich with a raw natural clay taste that immediately evokes dry soil and rain-soaked earth. The aroma carries strong petrichor notes alongside powdery dry clay undertones.\u003c\/p\u003e\n\u003cp data-start=\"3304\" data-end=\"3640\"\u003eAs chewing develops, the flavour becomes fuller and more layered. Initial dryness gives way to damp mineral depth with subtle bitterness and loamy richness. One of the most distinctive characteristics is the tangy aftertaste — almost a gentle lemon-like zing that lifts the heavier earthy notes and leaves a clean mineral finish behind.\u003c\/p\u003e\n\u003cp data-start=\"3642\" data-end=\"3885\"\u003eSome bites lean drier and smokier, while others feel cooler, muddier, and slightly creamy depending on the chunk density and moisture content. This unpredictability is part of what makes the experience so memorable within the crunch community.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3887\" data-end=\"3909\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3910\" data-end=\"4439\"\u003e\u003cstrong data-start=\"3910\" data-end=\"3921\"\u003eWeight:\u003c\/strong\u003e Varies\u003cbr data-start=\"3928\" data-end=\"3931\"\u003e\u003cstrong data-start=\"3931\" data-end=\"3941\"\u003eShape:\u003c\/strong\u003e Irregular bite-sized chunks\u003cbr data-start=\"3969\" data-end=\"3972\"\u003e\u003cstrong data-start=\"3972\" data-end=\"3983\"\u003eColour:\u003c\/strong\u003e Orange, terracotta, and muted yellow tones with natural mineral flecks\u003cbr data-start=\"4054\" data-end=\"4057\"\u003e\u003cstrong data-start=\"4057\" data-end=\"4073\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"4136\" data-end=\"4139\"\u003e\u003cstrong data-start=\"4139\" data-end=\"4150\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMiku Golosinas\u003c\/span\u003e\u003c\/span\u003e\u003cbr data-start=\"4188\" data-end=\"4191\"\u003e\u003cstrong data-start=\"4191\" data-end=\"4220\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Natural clay consumption and earth-based sensory practices have historical roots across parts of Latin America, where mineral-rich clays have long been gathered from local environments for traditional and personal use.\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"4441\" data-end=\"4454\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"4455\" data-end=\"4838\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53889788477767,"sku":"03042202141","price":6.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53889788510535,"sku":"03042202142","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53889788543303,"sku":"03042202143","price":23.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_19f7ea40-f461-4363-b926-0dfd5d66d0d2.png?v=1776559020"},{"product_id":"african-clay-crumbs-dusts-and-powders-for-diy-treats-earthy-diy-clay-blends","title":"African Clay Crumbs, Dusts and Powders for DIY Treats - Earthy DIY Clay Blends","description":"\u003ch3 data-section-id=\"16zyfva\" data-start=\"101\" data-end=\"117\"\u003eKey features\u003c\/h3\u003e\n\u003cp data-start=\"119\" data-end=\"245\"\u003e\u003cstrong data-start=\"119\" data-end=\"131\"\u003eTexture:\u003c\/strong\u003e Fine powders with light crumb inclusations, allowing you to customise from soft dust to lightly textured crunch\u003c\/p\u003e\n\u003cp data-start=\"247\" data-end=\"308\"\u003e\u003cstrong data-start=\"247\" data-end=\"265\"\u003eCrunch factor:\u003c\/strong\u003e 1–3 (soft to medium, depending on blend)\u003c\/p\u003e\n\u003cp data-start=\"310\" data-end=\"414\"\u003e\u003cstrong data-start=\"310\" data-end=\"320\"\u003eTaste:\u003c\/strong\u003e Classic earthy profiles ranging from dry mineral notes to slightly roasted, clay-pot warmth\u003c\/p\u003e\n\u003cp data-start=\"416\" data-end=\"529\"\u003e\u003cstrong data-start=\"416\" data-end=\"428\"\u003eSensory:\u003c\/strong\u003e Fully customisable experience – mix, press, or sprinkle to create your ideal texture and intensity\u003c\/p\u003e\n\u003cp data-start=\"531\" data-end=\"594\"\u003e\u003cstrong data-start=\"531\" data-end=\"542\"\u003eOrigin:\u003c\/strong\u003e Nigeria, Ghana, South Africa, and various regions\u003c\/p\u003e\n\u003cp data-start=\"596\" data-end=\"708\"\u003e\u003cstrong data-start=\"596\" data-end=\"605\"\u003eUses:\u003c\/strong\u003e Ideal for DIY clay treats, blending textures, coating pieces, or creating personalised sensory mixes\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"884\"\u003e\u003cstrong data-start=\"710\" data-end=\"730\"\u003eClay experience:\u003c\/strong\u003e Perfect for those who enjoy control over their clay experience – whether you prefer soft dusts, gentle crumbs, or building your own crunch combinations\u003c\/p\u003e\n\u003chr data-start=\"886\" data-end=\"889\"\u003e\n\u003ch3 data-section-id=\"3h1ku8\" data-start=\"891\" data-end=\"906\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-start=\"908\" data-end=\"1118\"\u003eOur clay crumbs, dusts and powders for DIY treats are ideal for those who enjoy creating their own blends using the finer pieces from our main clay range, or simply exploring them for sensory and ASMR purposes.\u003c\/p\u003e\n\u003cp data-start=\"1120\" data-end=\"1368\"\u003ePowders are incredibly versatile—perfect for those who prefer a softer experience without the intensity of harder crunches. Whether you’re mixing, layering, or enjoying them as they are, they offer a gentler, more controlled way to explore texture.\u003c\/p\u003e\n\u003cp data-start=\"1370\" data-end=\"1623\"\u003eFrom light, airy dusts to softly textured crumb blends, this range gives you the freedom to experiment and personalise your experience. Ideal for building your own combinations, adjusting intensity, or complementing firmer pieces within your collection.\u003c\/p\u003e\n\u003cp data-start=\"1370\" data-end=\"1623\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"84\" data-end=\"101\"\u003eAvailable in:\u003c\/strong\u003e Nzu, Ulo, Eko Grey, Eko White, Pink Kaolin, Calaba\u003c\/p\u003e\n\u003chr data-start=\"1625\" data-end=\"1628\"\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"1630\" data-end=\"1644\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"1646\" data-end=\"2034\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Nzu \/ 50g","offer_id":53775664677191,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Nzu \/ 100g","offer_id":53775664742727,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Eko Grey \/ 50g","offer_id":53783231529287,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Eko Grey \/ 100g","offer_id":53783231562055,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Eko White \/ 50g","offer_id":53857736819015,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Eko White \/ 100g","offer_id":53857736851783,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Ulo \/ 50g","offer_id":53857736884551,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Ulo \/ 100g","offer_id":53857736917319,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Calabar \/ 50g","offer_id":53857736950087,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Calabar \/ 100g","offer_id":53857736982855,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Pink Kaolin \/ 50g","offer_id":53857737015623,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Pink Kaolin \/ 100g","offer_id":53857737048391,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_9f28ffc5-0155-4498-8785-11fe071d1a4b.png?v=1778021104"},{"product_id":"rest-of-world-clay-crumbs-dusts-and-powders-for-diy-treats-earthy-diy-clay-blends","title":"Rest of World Clay Crumbs, Dusts and Powders for DIY Treats - Earthy DIY Clay Blends","description":"\u003ch3 data-end=\"121\" data-start=\"105\"\u003e\u003cstrong data-end=\"121\" data-start=\"105\"\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"247\" data-start=\"123\"\u003e\u003cstrong data-end=\"135\" data-start=\"123\"\u003eTexture:\u003c\/strong\u003e Fine powders with light crumb inclusions, allowing you to customise from soft dust to lightly textured crunch\u003c\/p\u003e\n\u003cp data-end=\"316\" data-start=\"249\"\u003e\u003cstrong data-end=\"267\" data-start=\"249\"\u003eCrunch Factor:\u003c\/strong\u003e 1–3 (Medium\/Soft to Medium depending on blend)\u003c\/p\u003e\n\u003cp data-end=\"422\" data-start=\"318\"\u003e\u003cstrong data-end=\"328\" data-start=\"318\"\u003eTaste:\u003c\/strong\u003e Classic earthy profiles ranging from dry mineral notes to slightly roasted, clay-pot warmth\u003c\/p\u003e\n\u003cp data-end=\"537\" data-start=\"424\"\u003e\u003cstrong data-end=\"436\" data-start=\"424\"\u003eSensory:\u003c\/strong\u003e Fully customisable experience – mix, press, or sprinkle to create your ideal texture and intensity\u003c\/p\u003e\n\u003cp data-end=\"597\" data-start=\"539\"\u003e\u003cstrong data-end=\"550\" data-start=\"539\"\u003eOrigin:\u003c\/strong\u003e Various regions\u003c\/p\u003e\n\u003cp data-end=\"711\" data-start=\"599\"\u003e\u003cstrong data-end=\"608\" data-start=\"599\"\u003eUses:\u003c\/strong\u003e Ideal for DIY clay treats, blending textures, coating pieces, or creating personalised sensory mixes\u003c\/p\u003e\n\u003cp data-end=\"887\" data-start=\"713\"\u003e\u003cstrong data-end=\"733\" data-start=\"713\"\u003eClay Experience:\u003c\/strong\u003e Perfect for those who enjoy control over their clay experience – whether you prefer soft dusts, gentle crumbs, or building your own crunch combinations\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003chr data-end=\"1443\" data-start=\"1440\"\u003e\n\u003ch3 data-end=\"1460\" data-start=\"1445\"\u003e\u003cstrong data-end=\"1460\" data-start=\"1445\"\u003eDescription\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"2202\" data-start=\"2061\"\u003e \u003c\/p\u003e\n\u003chr data-end=\"2207\" data-start=\"2204\"\u003e\n\u003cp data-end=\"2223\" data-start=\"2209\"\u003e\u003cstrong data-end=\"2223\" data-start=\"2209\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2613\" data-start=\"2225\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not certified as food-grade under UK regulations.\u003cbr data-end=\"2411\" data-start=\"2408\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or dietary advice.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Chinese Loess Powder and Crumbs \/ 50g","offer_id":53775674638663,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Chinese Loess Powder and Crumbs \/ 100g","offer_id":53775674671431,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true},{"title":"Ukrainian Chalk Powder and Crumbs \/ 50g","offer_id":53775687647559,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"Ukrainian Chalk Powder and Crumbs \/ 100g","offer_id":53775687680327,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"American - Montana Yellowstone Powder and Crumbs \/ 50g","offer_id":53775687713095,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"American - Montana Yellowstone Powder and Crumbs \/ 100g","offer_id":53775687745863,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true},{"title":"American - Montana Red Crumbs \/ 50g","offer_id":53775699280199,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"American - Montana Red Crumbs \/ 100g","offer_id":53775699312967,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":false},{"title":"English Chiltern Vale Chalk - Powder \/ 50g","offer_id":53889677590855,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"English Chiltern Vale Chalk - Powder \/ 100g","offer_id":53889677623623,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"English Chiltern Vale Chalk - Crumbs \/ 50g","offer_id":53889677656391,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"English Chiltern Vale Chalk - Crumbs \/ 100g","offer_id":53889677689159,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_882e9599-01e2-4e68-9b40-4125d9aa8001.png?v=1774445925"},{"product_id":"build-your-own-indian-clay-powder-and-dust-sampler","title":"Build Your Own: Indian Clay Powders, Dust and Crumbs Sampler","description":"\u003cp data-end=\"553\" data-start=\"260\"\u003eA full-spectrum powder experience for those who crave flavour without the bite, this 9 Clay Powder Sampler lets you choose nine distinct Indian clay dusts from our full inventory — each finely milled for instant melt, layered mineral depth, and a true-to-tradition pica journey in powder form.\u003c\/p\u003e\n\u003cp data-end=\"707\" data-start=\"555\"\u003eThe sampler arrives in a sturdy plastic container with 9 divided compartments, keeping each clay separate and fresh, and includes a tiny wooden spatula.\u003c\/p\u003e\n\u003chr data-end=\"712\" data-start=\"709\"\u003e\n\u003ch3 data-end=\"733\" data-start=\"714\" data-section-id=\"172gzik\"\u003eSize \/ Weight\u003c\/h3\u003e\n\u003cp data-end=\"781\" data-start=\"734\"\u003e9 individual powder portions (approx. 10g each)\u003c\/p\u003e\n\u003ch3 data-end=\"794\" data-start=\"783\" data-section-id=\"1e151vt\"\u003eShape\u003c\/h3\u003e\n\u003cp data-end=\"813\" data-start=\"795\"\u003eFine powder \/ dust\u003c\/p\u003e\n\u003ch3 data-end=\"827\" data-start=\"815\" data-section-id=\"1vpatv2\"\u003eColour\u003c\/h3\u003e\n\u003cp data-end=\"909\" data-start=\"828\"\u003eSpectrum of orange, red, gold, yellow, grey, pink, black, and blended earth tones\u003c\/p\u003e\n\u003ch3 data-end=\"924\" data-start=\"911\" data-section-id=\"bn6kc9\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-end=\"982\" data-start=\"925\"\u003eFine, dry dust that melts or forms a paste when moistened\u003c\/p\u003e\n\u003ch3 data-end=\"1003\" data-start=\"984\" data-section-id=\"11hxdwq\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-end=\"1060\" data-start=\"1004\"\u003eNone – designed for melt, press, or sprinkle experiences\u003c\/p\u003e\n\u003chr data-end=\"1065\" data-start=\"1062\"\u003e\n\u003ch3 data-end=\"1093\" data-start=\"1067\" data-section-id=\"19fa0ip\"\u003eBuild Your Selection\u003c\/h3\u003e\n\u003cp data-end=\"1144\" data-start=\"1095\"\u003eChoose any from our Indian dusts and crumb range:\u003c\/p\u003e\n\u003cul data-end=\"2655\" data-start=\"1146\"\u003e\n\u003cli data-end=\"1200\" data-start=\"1146\" data-section-id=\"xww3i4\"\u003e\n\u003cstrong data-end=\"1162\" data-start=\"1148\"\u003eTerra Dust\u003c\/strong\u003e – deep earth, topsoil, mineral-rich\u003c\/li\u003e\n\u003cli data-end=\"1263\" data-start=\"1201\" data-section-id=\"3ks606\"\u003e\n\u003cstrong data-end=\"1217\" data-start=\"1203\"\u003eEmber Dust\u003c\/strong\u003e – warm, roasted earth with subtle smokiness\u003c\/li\u003e\n\u003cli data-end=\"1331\" data-start=\"1264\" data-section-id=\"ykfr1e\"\u003e\n\u003cstrong data-end=\"1286\" data-start=\"1266\"\u003eGolden Rose Dust\u003c\/strong\u003e – soft floral earth, gentle clay sweetness\u003c\/li\u003e\n\u003cli data-end=\"1391\" data-start=\"1332\" data-section-id=\"f3rt2f\"\u003e\n\u003cstrong data-end=\"1356\" data-start=\"1334\"\u003eYellow Butter Dust\u003c\/strong\u003e – creamy, mellow, lightly chalky\u003c\/li\u003e\n\u003cli data-end=\"1458\" data-start=\"1392\" data-section-id=\"zipyab\"\u003e\n\u003cstrong data-end=\"1409\" data-start=\"1394\"\u003eCement Dust\u003c\/strong\u003e – clean mineral, wet cement, rain-soaked stone\u003c\/li\u003e\n\u003cli data-end=\"1530\" data-start=\"1459\" data-section-id=\"1y74d9c\"\u003e\n\u003cstrong data-end=\"1479\" data-start=\"1461\"\u003ePink Love Dust\u003c\/strong\u003e – mild earth, soft chalk, delicate mineral notes\u003c\/li\u003e\n\u003cli data-end=\"1680\" data-start=\"1531\" data-section-id=\"1ay1spr\"\u003e\n\u003cstrong data-end=\"1555\" data-start=\"1533\"\u003eBlack Candy Powder\u003c\/strong\u003e – jet-black, deeply smoky with bold roasted notes; hints of asphalt, underground coal, and a subtle petrol-like earthiness\u003c\/li\u003e\n\u003cli data-end=\"1841\" data-start=\"1681\" data-section-id=\"1ylb80a\"\u003e\n\u003cstrong data-end=\"1706\" data-start=\"1683\"\u003eRed Nakumatt Powder\u003c\/strong\u003e – classic earthy boldness with metallic edges, petrichor richness, and smooth topsoil depth; transforms into a creamy paste when wet\u003c\/li\u003e\n\u003cli data-end=\"1982\" data-start=\"1842\" data-section-id=\"1pu6y71\"\u003e\n\u003cstrong data-end=\"1869\" data-start=\"1844\"\u003eMixed Nakumatt Powder\u003c\/strong\u003e – balanced blend of roasted smokiness, earthy depth, and silky smooth texture from multiple Nakumatt varieties\u003c\/li\u003e\n\u003cli data-end=\"2093\" data-start=\"1983\" data-section-id=\"88xlk3\"\u003e\n\u003cstrong data-end=\"2014\" data-start=\"1985\"\u003eNakumatt Powder (Regular)\u003c\/strong\u003e – traditional cement-like mineral flavour with a clean, crisp earthy profile\u003c\/li\u003e\n\u003cli data-end=\"2204\" data-start=\"2094\" data-section-id=\"1b4eqjn\"\u003e\n\u003cstrong data-end=\"2118\" data-start=\"2096\"\u003eWhite Khadi Powder\u003c\/strong\u003e – rain-soaked soil, wet concrete, damp basement, melting into a thick, creamy paste\u003c\/li\u003e\n\u003cli data-end=\"2322\" data-start=\"2205\" data-section-id=\"qil1qc\"\u003e\n\u003cstrong data-end=\"2227\" data-start=\"2207\"\u003eRed Khadi Powder\u003c\/strong\u003e – intensely earthy, metallic, reminiscent of wet topsoil, dusty basement, or fresh dry brick\u003c\/li\u003e\n\u003cli data-end=\"2454\" data-start=\"2323\" data-section-id=\"xowtv2\"\u003e\n\u003cstrong data-end=\"2370\" data-start=\"2325\"\u003eIndian Brown Terracotta Crumbs and Powder\u003c\/strong\u003e – warmer soil depth with subtle natural sweetness, slight smokiness, mineral-rich\u003c\/li\u003e\n\u003cli data-end=\"2570\" data-start=\"2455\" data-section-id=\"ywuih1\"\u003e\n\u003cstrong data-end=\"2492\" data-start=\"2457\"\u003ePink Nakumatt Crumbs and Powder\u003c\/strong\u003e – smoky, roasted, iron-rich with the classic Nakumatt crisp bite and crunch\u003c\/li\u003e\n\u003cli data-end=\"2655\" data-start=\"2571\" data-section-id=\"f44s2f\"\u003e\n\u003cstrong data-end=\"2619\" data-start=\"2573\"\u003eMixed Smoky Indian Clays Crumbs and Powder\u003c\/strong\u003e – roasted char, smoky soft crumbs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2660\" data-start=\"2657\"\u003e\n\u003ch3 data-end=\"2679\" data-start=\"2662\" data-section-id=\"1qc001c\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-end=\"2747\" data-start=\"2680\"\u003eNatural clay powders (varies by blend; see individual descriptions)\u003c\/p\u003e\n\u003ch3 data-end=\"2772\" data-start=\"2749\" data-section-id=\"bxzq9f\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-end=\"2778\" data-start=\"2773\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-end=\"2792\" data-start=\"2780\" data-section-id=\"z056bm\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-end=\"2809\" data-start=\"2793\"\u003eVarious\u003c\/p\u003e\n\u003chr data-end=\"2814\" data-start=\"2811\"\u003e\n\u003ch3 data-end=\"2846\" data-start=\"2816\" data-section-id=\"138o7fx\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-end=\"3075\" data-start=\"2848\"\u003eInspired by longstanding South Asian traditions of sun-baked terracotta, roasted Nakumatt clays, and mineral-rich soil preparations, historically valued for their grounding, earthy intensity and distinctive texture experiences.\u003c\/p\u003e\n\u003chr data-end=\"3080\" data-start=\"3077\"\u003e\n\u003ch3 data-end=\"3098\" data-start=\"3082\" data-section-id=\"1ajl8cl\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3482\" data-start=\"3099\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53854187585863,"sku":"0205150002","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_0a4a5b8e-102f-4a8b-806e-05eb69821328.png?v=1772152802"},{"product_id":"around-the-world-clay-experience-sampler-mixed-edible-clay-collection","title":"\"Around The World\" Clay Experience Sampler – Mixed edible clay collection from the globe, Stash Box included","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAround The World Clay Experience Sampler is the ultimate Earthy Crunch UK exploration box, bringing together a hand-selected collection of natural clays, chalks, terracottas, kaolins, clay pots, earth materials, and artisan clay treats from across the globe. Designed for curious collectors and sensory explorers, this ever-changing sampler offers the chance to experience the incredible diversity of textures, aromas, colours, and earthy profiles found in traditional clay cultures worldwide.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach box contains a surprise assortment drawn from our extensive catalogue and arrives complete with a reusable stash box for organising and storing your collection. No two boxes are exactly alike, making every experience unique.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTravel through the mineral-rich red soils of Montana and Arizona, discover the smoky roasted clays and Nakumatt varieties of India, explore the creamy caramel clays of South Africa, compare traditional Latin American terracottas from Mexico, Ecuador, and Colombia, and experience everything from British chalk to Eastern European mountain chalks and Central Asian mineral clays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect a fascinating mix of crunches, snaps, melts, crumbles, dusts, and earthy aromas. Some pieces may be hard and crunchy, others creamy and smooth, while certain selections showcase smoky, mineral-rich, terracotta, petrichor, topsoil, or chalky characteristics. The sampler is designed to highlight the extraordinary variety found within the world of natural clay and chalk traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eRegions represented may include:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇺🇸 United States – Montana clays, Arizona earths, California materials, and hand-foraged American finds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇲🇽 🇪🇨 🇨🇴 Latin America – Mexican barro, Colombian terracotta, Ecuadorian earth clays, kaolins, and artisan clay treats\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇬🇧 United Kingdom – Exclusive Earthy Crunch UK hand-foraged chalks and local earth materials\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇮🇳 South Asia – Nakumatt varieties, Khadi clay, Butter Grey, roasted clays, terracotta, clay pots, and handmade artisan treats\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇿🇦 🇳🇬 🇨🇲 Africa – South African caramel clays, Nigerian smoky Eko varieties, Cameroonian kaolins, and regional earth materials\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇷🇺 🇺🇦 🇧🇬 Eastern Europe – Mountain chalks, mineral-rich clays, volcanic earths, and traditional regional materials\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🌏 Central Asia – Urals and other mineral-rich clay varieties from historic clay-producing regions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause this is a discovery box, contents vary regularly depending on seasonal availability, artisan batches, and newly sourced materials. Every sampler is curated to provide a balanced range of textures, flavours, colours, and sensory experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A complete spectrum from soft dusts and creamy melts to dense crunches and loud snaps\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy, mineral-rich, terracotta, smoky, chalky, petrichor-rich, and regionally distinctive profiles\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 1–5 (varies by selection)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🌍 Worldwide collection spanning multiple continents\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Explorers, collectors, beginners, experienced enthusiasts, and sensory discovery\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A curated global journey through the world's most fascinating clay, chalk, and earth traditions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Everything from soft crumble to loud crunch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies by sample, ranging from silky smooth melts to creamy mineral pastes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, terracotta, rain-soaked earth, dusty minerals, baked clay, chalk, topsoil, and roasted earth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies by sampler size selected\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mixed assortment of chunks, sticks, balls, pots, bars, nuggets, shards, powders, and artisan treats\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wide natural variation including white, cream, beige, yellow, orange, red, brown, grey, black, and multicoloured earth tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Clay, Chalk, Terracotta, Kaolin, Earth Materials, and Artisan Clay Treats (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e This collection celebrates traditional clay, chalk, and earth materials sourced from regions with long histories of geophagy, pottery, mineral gathering, and sensory clay appreciation. Each sample reflects the unique geology, preparation methods, and cultural traditions of its place of origin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mixed (Taste Tested, Community-Tested, Home-Tested, and Not-Tested items may be included)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":53985850360135,"sku":"07081700061","price":19.99,"currency_code":"GBP","in_stock":false},{"title":"400g (12 Clay Items)","offer_id":53985850392903,"sku":"07081700062","price":27.99,"currency_code":"GBP","in_stock":false},{"title":"1kg (15 Clay Items)","offer_id":54072004477255,"sku":"07081700063","price":55.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Mexican_Sampler_Stash_1.png?v=1774123411"}],"url":"https:\/\/earthycrunch.co.uk\/collections\/ecuk-exclusives.oembed","provider":"Earthy Crunch UK","version":"1.0","type":"link"}