{"title":"ECUK's Personal Faves","description":"\u003cp data-end=\"529\" data-start=\"94\"\u003eWelcome to Earthy Crunh UK's Personal Faves – a carefully curated corner of Earthy Crunch UK where I share my very own favourite edible clays, chalks, and clay treats. Every item here is hand-picked for its flavour, texture, and irresistible crunch, representing the best of what I love to savour. Think of it as my personal “tasting table,” showcasing standout clays that always hit the spot – from smoky and earthy to crisp and indulgent.\u003c\/p\u003e\n\u003cp data-end=\"781\" data-start=\"531\"\u003eWhether you’re new to the world of edible clays or a seasoned craver, these selections are guaranteed to delight your senses and spark curiosity. Consider this your shortcut to my top picks – a collection that’s both personal and perfectly crunchy.\u003c\/p\u003e","products":[{"product_id":"terracotta-roll-pots","title":"Indian Terracotta Rolled Clay Pots","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"174\" data-end=\"193\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"194\" data-end=\"579\"\u003eRoll Pots are natural terracotta cylindrical clay vessels crafted from 100% Indian red earth. Traditionally used across India for storage, cooking, and decorative purposes, these miniature pots showcase the rich mineral character of fired red clay. Their deep red-brown tones, grounding earthy aroma, and naturally dusty texture make them a distinctive addition to any clay collection.\u003c\/p\u003e\n\u003cp data-start=\"581\" data-end=\"946\"\u003eFor clay enthusiasts, Roll Pots offer a classic claypot experience reminiscent of traditional terracotta cookware. The flavour carries deep muddy red-earth notes with a familiar claypot aroma that intensifies when soaked in water. This softens the clay slightly and releases the nostalgic scent of rain-soaked Indian soil, creating a richer sensory clay experience.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"948\" data-end=\"967\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"968\" data-end=\"1297\"\u003eRoll Pots feature a smooth fired exterior with a naturally dusty surface. The clay breaks with a \u003cstrong data-start=\"1065\" data-end=\"1082\"\u003emedium crunch\u003c\/strong\u003e, revealing a soft, powdery interior with chewable grit typical of terracotta clay. The texture remains non-sticky and easy to break down, offering a satisfying earthy chew that many clay collectors enjoy exploring.\u003c\/p\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1299\" data-end=\"1315\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1316\" data-end=\"1690\"\u003eThe flavour is deeply earthy and mineral-rich, carrying the distinctive character of traditional clay cooking pots. Expect muddy red-earth notes, subtle iron-rich minerality, and the comforting aroma of sun-baked soil. When soaked in water for several hours, the flavour deepens further, producing a more rounded claypot taste and the evocative scent of soil after rain.\u003c\/p\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1692\" data-end=\"1710\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1711\" data-end=\"2093\"\u003eRoll Pots deliver a classic terracotta clay experience rooted in traditional Indian red earth. Their compact shape and fired clay composition create a sensory exploration of texture, aroma, and natural mineral flavour. Whether appreciated for collection, display, or sensory enjoyment, they reflect the timeless connection between handcrafted terracotta and the earth it comes from.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"2095\" data-end=\"2110\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"2111\" data-end=\"2417\"\u003e\n\u003cli data-section-id=\"1sovljl\" data-start=\"2111\" data-end=\"2169\"\u003e\n\u003cp data-start=\"2113\" data-end=\"2169\"\u003eTraditional terracotta pots made from Indian red earth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1m33tbj\" data-start=\"2170\" data-end=\"2208\"\u003e\n\u003cp data-start=\"2172\" data-end=\"2208\"\u003eDistinct red-earth claypot flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"54ftx5\" data-start=\"2209\" data-end=\"2258\"\u003e\n\u003cp data-start=\"2211\" data-end=\"2258\"\u003eSmooth fired exterior with dusty clay texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xiaddy\" data-start=\"2259\" data-end=\"2304\"\u003e\n\u003cp data-start=\"2261\" data-end=\"2304\"\u003eMedium crunch with soft, powdery interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"tyibfr\" data-start=\"2305\" data-end=\"2358\"\u003e\n\u003cp data-start=\"2307\" data-end=\"2358\"\u003eNatural mineral aroma reminiscent of rain on soil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yi0rmg\" data-start=\"2359\" data-end=\"2417\"\u003e\n\u003cp data-start=\"2361\" data-end=\"2417\"\u003eHandcrafted with natural variations in size and colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2419\" data-end=\"2437\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2438\" data-end=\"3163\"\u003e\n\u003cli data-section-id=\"1514e7h\" data-start=\"2438\" data-end=\"2510\"\u003e\n\u003cp data-start=\"2440\" data-end=\"2510\"\u003e\u003cstrong data-start=\"2440\" data-end=\"2449\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm height (handmade; variation expected)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"oalk0d\" data-start=\"2511\" data-end=\"2552\"\u003e\n\u003cp data-start=\"2513\" data-end=\"2552\"\u003e\u003cstrong data-start=\"2513\" data-end=\"2524\"\u003eWeight:\u003c\/strong\u003e Varies depending on piece\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1jh6ymn\" data-start=\"2553\" data-end=\"2616\"\u003e\n\u003cp data-start=\"2555\" data-end=\"2616\"\u003e\u003cstrong data-start=\"2555\" data-end=\"2565\"\u003eShape:\u003c\/strong\u003e Small rounded cylindrical vessels with firm base\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fxqkuv\" data-start=\"2617\" data-end=\"2672\"\u003e\n\u003cp data-start=\"2619\" data-end=\"2672\"\u003e\u003cstrong data-start=\"2619\" data-end=\"2630\"\u003eColour:\u003c\/strong\u003e Deep red to warm brown terracotta tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lopeka\" data-start=\"2673\" data-end=\"2762\"\u003e\n\u003cp data-start=\"2675\" data-end=\"2762\"\u003e\u003cstrong data-start=\"2675\" data-end=\"2687\"\u003eTexture:\u003c\/strong\u003e Smooth exterior, dusty surface, soft powdery interior with chewable grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"19dxfol\" data-start=\"2763\" data-end=\"2803\"\u003e\n\u003cp data-start=\"2765\" data-end=\"2803\"\u003e\u003cstrong data-start=\"2765\" data-end=\"2783\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Medium crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xxby62\" data-start=\"2804\" data-end=\"2887\"\u003e\n\u003cp data-start=\"2806\" data-end=\"2887\"\u003e\u003cstrong data-start=\"2806\" data-end=\"2824\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, red-earth claypot flavour; deeper when soaked\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"66ff58\" data-start=\"2888\" data-end=\"2940\"\u003e\n\u003cp data-start=\"2890\" data-end=\"2940\"\u003e\u003cstrong data-start=\"2890\" data-end=\"2906\"\u003eIngredients:\u003c\/strong\u003e 100% Indian red terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2941\" data-end=\"2973\"\u003e\n\u003cp data-start=\"2943\" data-end=\"2973\"\u003e\u003cstrong data-start=\"2943\" data-end=\"2965\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"szxc0i\" data-start=\"2974\" data-end=\"3006\"\u003e\n\u003cp data-start=\"2976\" data-end=\"3006\"\u003e\u003cstrong data-start=\"2976\" data-end=\"2987\"\u003eVendor:\u003c\/strong\u003e Punjabi Ki Mitti\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11bqyow\" data-start=\"3007\" data-end=\"3163\"\u003e\n\u003cp data-start=\"3009\" data-end=\"3163\"\u003e\u003cstrong data-start=\"3009\" data-end=\"3038\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Terracotta red earth clay traditions of India; handcrafted vessels celebrated for their mineral richness and earthy aroma.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x1 Roll Pot","offer_id":52727185080647,"sku":"0205080004","price":4.49,"currency_code":"GBP","in_stock":true},{"title":"Broken Pots (100g)","offer_id":53934799683911,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"x3 Roll Pots","offer_id":52722282791239,"sku":"0205080005","price":11.49,"currency_code":"GBP","in_stock":false},{"title":"x5 Roll Pots","offer_id":52722282824007,"sku":"0205080006","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0917a22e-484a-4a5a-9560-b699d0f72a5c.png?v=1762904400"},{"product_id":"indian-large-whole-clay-pot","title":"Large Whole Kolkota\/Lassi Clay Pot - Edible mineral-rich Indian Terracotta","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-14\" data-turn-id=\"request-WEB:e994f294-4581-43e6-9d18-c8eb0fc828e7-45\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-id=\"153d030d-c817-4633-89f9-0c2775c69764\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"216\" data-end=\"235\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"236\" data-end=\"596\"\u003eThe Indian Large Whole Kolkota Clay Pot is a beautifully hand-shaped terracotta vessel crafted from 100% traditional Indian clay and sun-dried to create a firm, crisp outer shell. Inspired by classic earthen pots used across India for cooking, storage, and ritual purposes, this piece reflects the timeless beauty of natural terracotta craftsmanship.\u003c\/p\u003e\n\u003cp data-start=\"598\" data-end=\"1052\"\u003eIts thin, snappy walls break cleanly with a satisfying snap, revealing a light, earthy interior that captures the essence of fired clay. The warm terracotta tones and subtle clay marbling highlight its handmade origins, making each pot slightly unique. Whether enjoyed as a tactile clay experience, broken into stashable pieces, or displayed as part of a clay collection, this pot offers a grounding connection to traditional Indian clay culture.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1054\" data-end=\"1073\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cul data-start=\"1074\" data-end=\"1329\"\u003e\n\u003cli data-section-id=\"iekhx9\" data-start=\"1074\" data-end=\"1126\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1126\"\u003eVery thin, crisp walls that deliver a clean snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bkwo6v\" data-start=\"1127\" data-end=\"1189\"\u003e\n\u003cp data-start=\"1129\" data-end=\"1189\"\u003eFirm structure breaks neatly into chunks with minimal grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14ymuhy\" data-start=\"1190\" data-end=\"1251\"\u003e\n\u003cp data-start=\"1192\" data-end=\"1251\"\u003eSmooth interior that breaks down easily without roughness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"18ejc12\" data-start=\"1252\" data-end=\"1329\"\u003e\n\u003cp data-start=\"1254\" data-end=\"1329\"\u003eClean, satisfying crunchy texture ideal for snapping or stash exploration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1331\" data-end=\"1347\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cul data-start=\"1348\" data-end=\"1533\"\u003e\n\u003cli data-section-id=\"1rqd21x\" data-start=\"1348\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1350\" data-end=\"1400\"\u003eLight earthy flavour with baked terracotta notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10y96er\" data-start=\"1401\" data-end=\"1442\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1442\"\u003eSubtle topsoil and mineral undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h8o6x7\" data-start=\"1443\" data-end=\"1497\"\u003e\n\u003cp data-start=\"1445\" data-end=\"1497\"\u003eHints of petrichor evoke sun-dried clay after rain\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1old0um\" data-start=\"1498\" data-end=\"1533\"\u003e\n\u003cp data-start=\"1500\" data-end=\"1533\"\u003eClean, natural, grounding taste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1535\" data-end=\"1553\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1554\" data-end=\"1872\"\u003eThis Kolkota Clay Pot offers a classic \u003cstrong data-start=\"1593\" data-end=\"1633\"\u003eIndian terracotta sensory experience\u003c\/strong\u003e. Its tactile snap, earthy aroma, and rustic terracotta appearance create a satisfying exploration of natural clay textures. It can be enjoyed whole, broken into chunks, or paired with clay powders to explore layered textures and flavours.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1874\" data-end=\"1889\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1890\" data-end=\"2264\"\u003e\n\u003cli data-section-id=\"1brlodu\" data-start=\"1890\" data-end=\"1944\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1944\"\u003eHand-shaped traditional Indian terracotta clay pot\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xo46fg\" data-start=\"1945\" data-end=\"1987\"\u003e\n\u003cp data-start=\"1947\" data-end=\"1987\"\u003eThin, crisp walls with satisfying snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ck4m74\" data-start=\"1988\" data-end=\"2041\"\u003e\n\u003cp data-start=\"1990\" data-end=\"2041\"\u003eWarm terracotta colour with natural clay marbling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16g9pcf\" data-start=\"2042\" data-end=\"2086\"\u003e\n\u003cp data-start=\"2044\" data-end=\"2086\"\u003eClean, crunchy texture with minimal grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"toiyb3\" data-start=\"2087\" data-end=\"2133\"\u003e\n\u003cp data-start=\"2089\" data-end=\"2133\"\u003eLight earthy flavour with baked clay notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1e61x4o\" data-start=\"2134\" data-end=\"2196\"\u003e\n\u003cp data-start=\"2136\" data-end=\"2196\"\u003eIdeal for snapping, breaking into chunks, or stash storage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fhmay3\" data-start=\"2197\" data-end=\"2264\"\u003e\n\u003cp data-start=\"2199\" data-end=\"2264\"\u003eHandmade piece reflecting traditional Indian clay craftsmanship\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2266\" data-end=\"2284\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2285\" data-end=\"3142\"\u003e\n\u003cli data-section-id=\"q44d68\" data-start=\"2285\" data-end=\"2358\"\u003e\n\u003cp data-start=\"2287\" data-end=\"2358\"\u003e\u003cstrong data-start=\"2287\" data-end=\"2296\"\u003eSize:\u003c\/strong\u003e Approximately 8–12 cm height (handmade; variation expected)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"53y8f\" data-start=\"2359\" data-end=\"2388\"\u003e\n\u003cp data-start=\"2361\" data-end=\"2388\"\u003e\u003cstrong data-start=\"2361\" data-end=\"2372\"\u003eWeight:\u003c\/strong\u003e Varies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fb5i7f\" data-start=\"2389\" data-end=\"2450\"\u003e\n\u003cp data-start=\"2391\" data-end=\"2450\"\u003e\u003cstrong data-start=\"2391\" data-end=\"2401\"\u003eShape:\u003c\/strong\u003e Classic rounded Indian clay pot with flat base\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"171xgx6\" data-start=\"2451\" data-end=\"2516\"\u003e\n\u003cp data-start=\"2453\" data-end=\"2516\"\u003e\u003cstrong data-start=\"2453\" data-end=\"2464\"\u003eColour:\u003c\/strong\u003e Warm terracotta orange with natural clay marbling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ijyb75\" data-start=\"2517\" data-end=\"2588\"\u003e\n\u003cp data-start=\"2519\" data-end=\"2588\"\u003e\u003cstrong data-start=\"2519\" data-end=\"2531\"\u003eTexture:\u003c\/strong\u003e Very hard, thin and crisp with clean snap and low grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1os4cfx\" data-start=\"2589\" data-end=\"2629\"\u003e\n\u003cp data-start=\"2591\" data-end=\"2629\"\u003e\u003cstrong data-start=\"2591\" data-end=\"2609\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Snappy crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"eny2k3\" data-start=\"2630\" data-end=\"2717\"\u003e\n\u003cp data-start=\"2632\" data-end=\"2717\"\u003e\u003cstrong data-start=\"2632\" data-end=\"2650\"\u003eTaste Profile:\u003c\/strong\u003e Baked clay, topsoil depth, subtle petrichor, clean earthy finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1qd3j6n\" data-start=\"2718\" data-end=\"2766\"\u003e\n\u003cp data-start=\"2720\" data-end=\"2766\"\u003e\u003cstrong data-start=\"2720\" data-end=\"2736\"\u003eIngredients:\u003c\/strong\u003e 100% Indian terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2767\" data-end=\"2799\"\u003e\n\u003cp data-start=\"2769\" data-end=\"2799\"\u003e\u003cstrong data-start=\"2769\" data-end=\"2791\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yicr68\" data-start=\"2800\" data-end=\"2832\"\u003e\n\u003cp data-start=\"2802\" data-end=\"2832\"\u003e\u003cstrong data-start=\"2802\" data-end=\"2813\"\u003eVendor:\u003c\/strong\u003e Clays All Around, Earthen Clay Pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"stb2ju\" data-start=\"2833\" data-end=\"3142\"\u003e\n\u003cp data-start=\"2835\" data-end=\"3142\"\u003e\u003cstrong data-start=\"2835\" data-end=\"2864\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Terracotta pots like this have been handcrafted in India for centuries and used for storing grains, water, and offerings. Their breathable clay structure and mineral-rich earth give them a distinctive aroma and grounding presence deeply connected to daily life and tradition.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3144\" data-end=\"3147\"\u003e\n\u003cp data-start=\"3149\" data-end=\"3514\"\u003e\u003cem\u003e\u003cstrong data-start=\"3149\" data-end=\"3164\"\u003eDisclaimer:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"3164\" data-end=\"3167\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 75g","offer_id":53844674281799,"sku":"02050300291","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g","offer_id":53844674314567,"sku":"02050300292","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Up to 150g","offer_id":53844674347335,"sku":"02050300293","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/11_acfd5ad8-e4be-4aa5-8831-0b3b1efc6fe1.png?v=1754166276"},{"product_id":"red-nakumatt-iron-rich-indian-edible-clay","title":"Red Nakumatt Clay - Iron-rich Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt is a natural Indian clay known for its hard, crunchy texture and deeply earthy mineral profile. Sourced from iron-rich regions of India and traditionally roasted to enhance its character, these irregular clay chunks deliver a bold sensory experience with notes of baked topsoil, warm minerals, cement dust, and subtle metallic undertones. Popular among lovers of strong earthy flavours, crunchy clay textures, ASMR experiences, and mineral-rich sensory materials, Red Nakumatt offers a robust, grounding experience that leaves a lasting impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture begins with a resistant crunch before breaking into a dry, crumbly mineral crumble. Its distinctive roasted-earth character and intense mineral depth have made it a favourite within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay preparation traditions, Red Nakumatt is valued for its strength, authenticity, and rich sensory profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard, dry chunks with a crunchy snap and gritty mineral crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep topsoil earthiness, cement minerals, iron-rich notes, subtle asphalt undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, crunch lovers, ASMR sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A powerful roasted-earth clay offering dense crunch, strong mineral character, and a bold traditional profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a muddy, earthy paste while retaining rich mineral flavour\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, warm earth, baked clay, mineral dust, heated stone\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red, rusty brown, and iron-rich earth tones with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt originates from mineral-rich Indian clay deposits traditionally roasted to intensify both texture and flavour. Within Indian geophagy traditions, roasted red clays have long been appreciated for their dense crunch, earthy aroma, and grounding mineral character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53783807328583,"sku":"0305020190","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639036145991,"sku":"0305020190","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52639036178759,"sku":"0305020191","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_296b0183-c6d7-4441-85b1-fb255ef30083.png?v=1778024713"},{"product_id":"red-nakumatt-sticks-120g","title":"Red Nakumatt Sticks - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"0\" data-end=\"21\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"398\"\u003eRed Nakumatt Sticks deliver a rich and bold geophagic experience in a convenient, finger-length form. Crafted from finely powdered red Nakumatt clay, these slender, reddish-brown sticks are firm and smooth with a satisfyingly crisp snap. Despite their dense structure, they melt down into a silky paste with zero grit, offering a surprisingly clean finish.\u003c\/p\u003e\n\u003cp data-start=\"400\" data-end=\"814\"\u003eThe flavour profile is deeply earthy and cementy, with the signature topsoil and roasted undertones Nakumatt is known for. Subtle metallic notes and a whisper of petrichor emerge when wet — evoking the scent of rain on dry clay walls. These sticks are chewy, crunchy, and texturally complex — not recommended for sensitive teeth, but a treat for seasoned clay lovers who appreciate robust clay textures and tastes.\u003c\/p\u003e\n\u003cp data-start=\"821\" data-end=\"882\"\u003e\u003cstrong data-start=\"821\" data-end=\"830\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"830\" data-end=\"833\"\u003eEach batch can vary, approximately 4–6 cm in length\u003c\/p\u003e\n\u003cp data-start=\"884\" data-end=\"932\"\u003e\u003cstrong data-start=\"884\" data-end=\"895\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003eApprox. 120g (2 sticks per packet)\u003c\/p\u003e\n\u003cp data-start=\"934\" data-end=\"975\"\u003e\u003cstrong data-start=\"934\" data-end=\"944\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"944\" data-end=\"947\"\u003eThin cylindrical clay sticks\u003c\/p\u003e\n\u003cp data-start=\"977\" data-end=\"1028\"\u003e\u003cstrong data-start=\"977\" data-end=\"988\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"988\" data-end=\"991\"\u003eReddish-brown with dusty taupe matte finish\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1042\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1042\" data-end=\"1045\"\u003eVery hard with a clean, crisp break; melts into a smooth paste with minimal stick leaving little crispy granuals\u003c\/p\u003e\n\u003cp data-start=\"1128\" data-end=\"1211\"\u003e\u003cstrong data-start=\"1128\" data-end=\"1146\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003e4 – Crunchy and satisfying, best suited to experienced chewers\u003c\/p\u003e\n\u003cp data-start=\"1213\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1213\" data-end=\"1231\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003eBurnt adobe, topsoil, cementy notes, petrichor whisper, and faint metallic hints\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1375\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1332\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1332\" data-end=\"1335\"\u003e100% Red Nakumatt clay dust (compressed)\u003c\/p\u003e\n\u003cp data-start=\"1377\" data-end=\"1407\"\u003e\u003cstrong data-start=\"1377\" data-end=\"1399\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1399\" data-end=\"1402\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1409\" data-end=\"1716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1409\" data-end=\"1438\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1438\" data-end=\"1441\"\u003eRed Nakumatt is prized for its deep, earthy profile and rich mineral content. Traditionally sun-dried and used in various clay forms, this variant offers the same iconic taste and aroma but reformatted into sleek, stick-shaped slabs for modern convenience and texture lovers.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51887156330823,"sku":"0405060282","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_dabd28ed-6a91-4895-8d3d-78e6bb28080b.png?v=1774138740"},{"product_id":"xl-kolkota-clay-pot-chips","title":"Soft Kolkota Clay Pot Chips - Terracotta Clay Pots for Pica\/ Geophagia","description":"\u003cp data-end=\"458\" data-start=\"23\"\u003eOur Indian Kolkata Clay Pot Chips are made from premium terracotta clay sourced from Kolkota, India, known for its softer, more chewable texture. Originally intended to be full clay pots, these pieces arrived broken — but that’s a bonus for those who love chunky, snackable chips. These large, rustic shards (ranging from 5–15 cm) are easier to chew than traditional terracotta, with a satisfying firm-yet-giving crunch.\u003c\/p\u003e\n\u003cp data-end=\"758\" data-start=\"460\"\u003eThe flavour is mild and grounding, with the gentle notes of moist soil and baked red earth. There's no grit, no stickiness — just a smooth, earthy taste that finishes clean. If you’re a fan of softer terracotta with that signature Indian clay aroma, these broken beauties are an unexpected delight.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"828\" data-start=\"765\"\u003e\n\u003cstrong data-end=\"774\" data-start=\"765\"\u003eSize: \u003c\/strong\u003eEach piece varies, approximately 5–12 cm in length\u003c\/li\u003e\n\u003cli data-end=\"850\" data-start=\"830\"\u003e\n\u003cstrong data-end=\"841\" data-start=\"830\"\u003eWeight: \u003c\/strong\u003eApprox. 250g\u003c\/li\u003e\n\u003cli data-end=\"925\" data-start=\"852\"\u003e\n\u003cstrong data-end=\"862\" data-start=\"852\"\u003eShape: \u003c\/strong\u003eExtra-large broken chips from traditional Indian clay pots\u003c\/li\u003e\n\u003cli data-end=\"999\" data-start=\"927\"\u003e\n\u003cstrong data-end=\"938\" data-start=\"927\"\u003eColour: \u003c\/strong\u003eWarm terracotta orange with natural red-brown undertones\u003c\/li\u003e\n\u003cli data-end=\"1088\" data-start=\"1001\"\u003e\n\u003cstrong data-end=\"1013\" data-start=\"1001\"\u003eTexture: \u003c\/strong\u003eFirm but forgiving; a softer, more chewable take on classic terracotta\u003c\/li\u003e\n\u003cli data-end=\"1148\" data-start=\"1090\"\u003e\n\u003cstrong data-end=\"1108\" data-start=\"1090\"\u003eCrunch Factor: \u003c\/strong\u003e3 – Softer crunch, with gentle give\u003c\/li\u003e\n\u003cli data-end=\"1239\" data-start=\"1150\"\u003e\n\u003cstrong data-end=\"1168\" data-start=\"1150\"\u003eTaste Profile: \u003c\/strong\u003eMild, smooth clay with a moist soil whisper; no grit, clean finish\u003c\/li\u003e\n\u003cli data-end=\"1289\" data-start=\"1241\"\u003e\n\u003cstrong data-end=\"1257\" data-start=\"1241\"\u003eIngredients: \u003c\/strong\u003e100% Indian Kolkota Terracotta Clay (Softer than other Indian Terracottas)\u003c\/li\u003e\n\u003cli data-end=\"1323\" data-start=\"1291\"\u003e\n\u003cstrong data-end=\"1313\" data-start=\"1291\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1660\" data-start=\"1325\"\u003e\n\u003cstrong data-end=\"1354\" data-start=\"1325\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1357\" data-start=\"1354\"\u003eSourced from Kolkata, these chips are made using time-honoured terracotta methods, sun-dried and naturally cured. Though originally crafted as full pots, their journey turned them into bold, rustic chips — a softer option for clay lovers seeking size, taste, and chew in every bite.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"XL\/ Large","offer_id":51958577496391,"sku":"0205030033","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Chips and Crumbs","offer_id":51958577529159,"sku":"0205030032","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_4436bfc4-a89c-4a7f-83a3-eb7dfe001b5d.png?v=1751934972"},{"product_id":"mixed-clay-cookies","title":"Mixed Clay Cookies - Bestselling earthy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"97\" data-end=\"112\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"114\" data-end=\"795\"\u003e\u003cstrong data-start=\"114\" data-end=\"126\"\u003eTexture:\u003c\/strong\u003e Crumbly cookie-style exterior with a medium crunch that softens into smooth, chewy clay crumbs\u003cbr data-start=\"221\" data-end=\"224\"\u003e\u003cstrong data-start=\"224\" data-end=\"242\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"253\" data-end=\"256\"\u003e\u003cstrong data-start=\"256\" data-end=\"266\"\u003eTaste:\u003c\/strong\u003e Cementy earthy base layered with red soil tones, damp basement earthiness, and fresh petrichor notes\u003cbr data-start=\"367\" data-end=\"370\"\u003e\u003cstrong data-start=\"370\" data-end=\"382\"\u003eSensory:\u003c\/strong\u003e Clean mineral finish with subtle slate lift and a balanced, non-gritty mouthfeel\u003cbr data-start=\"463\" data-end=\"466\"\u003e\u003cstrong data-start=\"466\" data-end=\"477\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"488\" data-end=\"491\"\u003e\u003cstrong data-start=\"491\" data-end=\"500\"\u003eUses:\u003c\/strong\u003e Ideal for collectors who enjoy varied textures, layered flavour profiles, and biscuit-style clay experiences\u003cbr data-start=\"609\" data-end=\"612\"\u003e\u003cstrong data-start=\"612\" data-end=\"632\"\u003eClay Experience:\u003c\/strong\u003e Suited for intermediate enthusiasts who enjoy complexity without harsh grit. Balanced, layered, and engaging with a satisfying mix of crunch and smooth breakdown.\u003c\/p\u003e\n\u003chr data-start=\"797\" data-end=\"800\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"802\" data-end=\"821\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"823\" data-end=\"1138\"\u003eMixed Clay Cookies are a bold, playful take on biscuit-style clay, designed for those who enjoy variety in both texture and flavour. Each cookie is crafted from a blend of Red Khadi and Crystal Nakumatt powders, combined with assorted clay and slate crumbs to create a visually striking and sensory-rich experience.\u003c\/p\u003e\n\u003cp data-start=\"1140\" data-end=\"1395\"\u003eShaped into rustic biscuit forms, these pieces offer a multi-layered profile that shifts with every bite. The combination of clays brings together warmth, depth, and mineral clarity, resulting in a balanced experience that feels both grounded and dynamic.\u003c\/p\u003e\n\u003cp data-start=\"1397\" data-end=\"1721\"\u003eThe flavour journey moves from cementy earth foundations into richer red soil tones, followed by damp basement-like undertones and the clean freshness of rain-soaked earth. Slate elements lift the profile, ensuring a refined mineral finish that keeps the overall experience smooth and controlled rather than heavy or gritty.\u003c\/p\u003e\n\u003chr data-start=\"1723\" data-end=\"1726\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1728\" data-end=\"1747\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1749\" data-end=\"1972\"\u003eThe texture begins with a medium, satisfying crunch as the biscuit-like exterior breaks under pressure. This initial bite is firm but not hard, offering a controlled snap that quickly transitions into softer clay fragments.\u003c\/p\u003e\n\u003cp data-start=\"1974\" data-end=\"2243\"\u003eAs chewing continues, the structure softens into chewy, pliable crumbs that maintain body without becoming coarse. The inclusion of slate and blended clay powders ensures a smooth breakdown, preventing any harsh grit while still preserving a natural, earthy resistance.\u003c\/p\u003e\n\u003cp data-start=\"2245\" data-end=\"2385\"\u003eThe result is a layered textural progression — crisp bite, crumbly middle, and a clean, soft finish that feels structured yet easy to enjoy.\u003c\/p\u003e\n\u003chr data-start=\"2387\" data-end=\"2390\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2392\" data-end=\"2408\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2410\" data-end=\"2658\"\u003eThe flavour opens with a cementy, mineral-rich base that immediately establishes depth. This is followed by red earth warmth, evoking dry soil and clay-rich landscapes, before shifting into darker, damp basement tones that add atmospheric richness.\u003c\/p\u003e\n\u003cp data-start=\"2660\" data-end=\"2881\"\u003eMidway through, subtle slate notes introduce a cooler mineral edge, balancing the warmth of the red clay components. The finish is rounded with fresh petrichor, leaving a clean, rain-washed earth impression on the palate.\u003c\/p\u003e\n\u003cp data-start=\"2883\" data-end=\"3031\"\u003eThe aroma is layered and grounded, combining dry clay dust, wet soil freshness, and soft mineral undertones for a full, evolving sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"3033\" data-end=\"3036\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3038\" data-end=\"3060\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3062\" data-end=\"3748\"\u003e\u003cstrong data-start=\"3062\" data-end=\"3073\"\u003eWeight:\u003c\/strong\u003e 2 cookies per pack (approx. 95–130g total)\u003cbr data-start=\"3116\" data-end=\"3119\"\u003e\u003cstrong data-start=\"3119\" data-end=\"3129\"\u003eShape:\u003c\/strong\u003e Rustic cookie\/biscuit-style pieces\u003cbr data-start=\"3164\" data-end=\"3167\"\u003e\u003cstrong data-start=\"3167\" data-end=\"3178\"\u003eColour:\u003c\/strong\u003e Varied earthy tones including greys, reds, browns, and natural clay shades\u003cbr data-start=\"3253\" data-end=\"3256\"\u003e\u003cstrong data-start=\"3256\" data-end=\"3272\"\u003eIngredients:\u003c\/strong\u003e Red Khadi powder, Crystal Nakumatt powder, assorted clay crumbs, slate crumbs\u003cbr data-start=\"3350\" data-end=\"3353\"\u003e\u003cstrong data-start=\"3353\" data-end=\"3364\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"3381\" data-end=\"3384\"\u003e\u003cstrong data-start=\"3384\" data-end=\"3413\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s diverse regional clay traditions, this blend showcases the versatility of natural earth materials such as Nakumatt and slate-infused clays. It reflects a modern interpretation of geophagy heritage, combining roasted and raw mineral clays into a balanced biscuit-style format that highlights both texture and depth.\u003c\/p\u003e\n\u003chr data-start=\"3750\" data-end=\"3753\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3755\" data-end=\"3768\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3770\" data-end=\"4153\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53895684522311,"sku":"04050303081","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"100g Broken Cookies","offer_id":53895684555079,"sku":"04050303082","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_549bdda0-bc92-4e0b-b4a7-3c952a13df91.png?v=1778028426"},{"product_id":"punjabi-ki-mitti-350g","title":"Punjabi Ki Mitti Biscuits – Creamy Earthy Indian Terracotta Biscuits","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"111\" data-end=\"126\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"128\" data-end=\"949\"\u003e\u003cstrong data-start=\"128\" data-end=\"140\"\u003eTexture:\u003c\/strong\u003e Smooth, dense bite that gently softens into a creamy, melt-in-the-mouth clay finish\u003cbr data-start=\"224\" data-end=\"227\"\u003e\u003cstrong data-start=\"227\" data-end=\"245\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"261\" data-end=\"264\"\u003e\u003cstrong data-start=\"264\" data-end=\"274\"\u003eTaste:\u003c\/strong\u003e Rich fertile red-soil base with soft riverbank clay notes, muted metallic earthiness, and light warm nuttiness\u003cbr data-start=\"385\" data-end=\"388\"\u003e\u003cstrong data-start=\"388\" data-end=\"400\"\u003eSensory:\u003c\/strong\u003e Damp petrichor aroma with smooth clay warmth and a slow, creamy melt progression\u003cbr data-start=\"481\" data-end=\"484\"\u003e\u003cstrong data-start=\"484\" data-end=\"495\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Punjab region\u003cbr data-start=\"521\" data-end=\"524\"\u003e\u003cstrong data-start=\"524\" data-end=\"533\"\u003eUses:\u003c\/strong\u003e Ideal for beginners exploring terracotta clay textures and those transitioning from harder clay forms\u003cbr data-start=\"635\" data-end=\"638\"\u003e\u003cstrong data-start=\"638\" data-end=\"658\"\u003eClay Experience:\u003c\/strong\u003e Best suited for beginners and early-stage clay enthusiasts. Gentle, approachable, and forgiving in texture, offering a smooth introduction to terracotta without the intensity of dense or gritty clays. A great step beyond raw clay chunks or clay pots, with a softer, more comforting profile.\u003c\/p\u003e\n\u003chr data-start=\"951\" data-end=\"954\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"956\" data-end=\"975\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"977\" data-end=\"1301\"\u003ePunjabi Ki Mitti Biscuits are a softer, more approachable interpretation of traditional Punjabi earth clay, inspired by the rich soils of Northern India. Crafted from natural red earth and terracotta clay, these biscuit-style pieces retain their cultural grounding while offering a far smoother, creamier sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1593\"\u003eUnlike more rugged clay forms, this variation is designed to be gentle and beginner-friendly. It introduces the essence of “Punjab’s Earth” in a softened format, making it ideal for those who are curious about terracotta textures but not yet ready for denser, more intense clay experiences.\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1853\"\u003eThe flavour profile is warm and earthy, centred around fertile soil tones, softened riverbank clay, and subtle metallic undertones. A faint nuttiness from traditional roasting methods adds depth without overpowering the smooth, rounded character of the clay.\u003c\/p\u003e\n\u003chr data-start=\"1855\" data-end=\"1858\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1860\" data-end=\"1879\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1881\" data-end=\"2129\"\u003eThe texture begins with a soft, dense bite that yields easily under pressure, requiring minimal effort compared to more granular or gritty clays. Instead of breaking into coarse fragments, it gradually transitions into a smooth, creamy consistency.\u003c\/p\u003e\n\u003cp data-start=\"2131\" data-end=\"2325\"\u003eAs chewing continues, the clay softens further, almost melting into a velvety paste-like finish. There is little to no grit, making the experience exceptionally smooth and consistent throughout.\u003c\/p\u003e\n\u003cp data-start=\"2327\" data-end=\"2541\"\u003eThis gentle breakdown makes it especially suitable for those new to terracotta textures, offering a controlled and comforting transition from solid bite to creamy melt without harsh resistance or sharp granularity.\u003c\/p\u003e\n\u003chr data-start=\"2543\" data-end=\"2546\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2548\" data-end=\"2564\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2566\" data-end=\"2800\"\u003eThe taste opens with soft red-soil warmth, immediately grounded in earthy clay notes that are mellow rather than intense. Riverbank clay undertones provide a natural freshness, while faint metallic hints sit quietly in the background.\u003c\/p\u003e\n\u003cp data-start=\"2802\" data-end=\"3036\"\u003eAs the texture softens, the flavour becomes creamier and more rounded, with damp earth tones blending into a smooth, almost milky clay finish. Subtle roasted nuttiness adds warmth and familiarity without overpowering the base profile.\u003c\/p\u003e\n\u003cp data-start=\"3038\" data-end=\"3215\"\u003eThe aroma is gently petrichor-led, evoking light rainfall over warm soil rather than heavy or stormy earth scents. The overall experience is soft, calming, and deeply grounding.\u003c\/p\u003e\n\u003chr data-start=\"3217\" data-end=\"3220\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3222\" data-end=\"3244\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3246\" data-end=\"3865\"\u003e\u003cstrong data-start=\"3246\" data-end=\"3257\"\u003eWeight:\u003c\/strong\u003e Variable selection\u003cbr data-start=\"3299\" data-end=\"3302\"\u003e\u003cstrong data-start=\"3302\" data-end=\"3312\"\u003eShape:\u003c\/strong\u003e Irregular biscuit-style clay pieces\u003cbr data-start=\"3348\" data-end=\"3351\"\u003e\u003cstrong data-start=\"3351\" data-end=\"3362\"\u003eColour:\u003c\/strong\u003e Warm terracotta reds, soft browns, and muted earthy oranges\u003cbr data-start=\"3422\" data-end=\"3425\"\u003e\u003cstrong data-start=\"3425\" data-end=\"3441\"\u003eIngredients:\u003c\/strong\u003e Natural Indian red clay and terracotta clay\u003cbr data-start=\"3485\" data-end=\"3488\"\u003e\u003cstrong data-start=\"3488\" data-end=\"3499\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3516\" data-end=\"3519\"\u003e\u003cstrong data-start=\"3519\" data-end=\"3548\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Punjab’s fertile soil traditions, Punjabi Ki Mitti reflects a cultural connection to the land, reinterpreted here in a softer, beginner-friendly format. It introduces the essence of regional earth clays in a smooth, approachable way, offering a gentle entry point into terracotta-based sensory experiences.\u003c\/p\u003e\n\u003chr data-start=\"3867\" data-end=\"3870\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3872\" data-end=\"3885\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3887\" data-end=\"4270\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53870139081031,"sku":"04050800341","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52727493165383,"sku":"04050800342","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53057529512263,"sku":"04050800343","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_65c96320-f562-42e9-9f68-d4b31c271faf.png?v=1751996942"},{"product_id":"black-barbecue-balls-215g","title":"Black Barbecue Balls (Black Nakumatt Balls) - Smoky Clay treats for Pica\/ Geophagia","description":"\u003cp data-start=\"23\" data-end=\"502\"\u003eBlack Barbecue Balls are bold, smoky clay spheres crafted from a blend of deeply roasted Indian Nakumatt varieties. Each pack includes four substantial blackened balls, shaped from a mixture of full-roasted, half-roasted, and smoky clays like Nakumatt, Juhu, Dryfruit, Black Star, and Magmitti. These are then rolled in a coarse, smoky paste and coated with rich black candy clay dust—resulting in a layered, intensely flavoured clay treat with serious ASMR potential.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"906\"\u003eThe crunch is satisfyingly firm—soft to medium on the initial bite, followed by a gritty-crisp break that melts into smooth dust. Flavour notes are robust and unmistakable: expect waves of overfire smoke, warm cement, and that familiar rain-on-hot-road aroma when wet. With no stick and virtually no grit, these balls offer a refined yet rugged eating experience that’s both textural and deeply earthy.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"967\"\u003e\u003cstrong data-start=\"908\" data-end=\"917\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003eVaries, approx. 2–4 cm per ball (4 balls total)\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1028\"\u003e\u003cstrong data-start=\"969\" data-end=\"980\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"980\" data-end=\"983\"\u003eApproximately 215g (varies slightly by batch)\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1059\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1040\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1040\" data-end=\"1043\"\u003eRound clay balls\u003c\/p\u003e\n\u003cp data-start=\"1061\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1061\" data-end=\"1072\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eSmoky black with char-dust coating\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1111\" data-end=\"1123\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1123\" data-end=\"1126\"\u003eCharred shell, soft crumbly interior; dusty finish\u003c\/p\u003e\n\u003cp data-start=\"1178\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1196\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e4 – Very hard outer layer with a soft-dusty crumble inside\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1277\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1277\" data-end=\"1280\"\u003eOverfire smokiness, earthy BBQ-charcoal tones, cement dust, petrichor; no grit or stick\u003c\/p\u003e\n\u003cp data-start=\"1369\" data-end=\"1565\"\u003e\u003cstrong data-start=\"1369\" data-end=\"1385\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1385\" data-end=\"1388\"\u003eMixed roasted Nakumatt clays (Full Roasted, Half Roasted, Smokey Nakumatt, Juhu) rolled in Dryfruit, Black Star, BlackHall, and Magmitti paste, coated with black candy clay dust\u003c\/p\u003e\n\u003cp data-start=\"1567\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1567\" data-end=\"1589\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1589\" data-end=\"1592\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1967\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1628\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1628\" data-end=\"1631\"\u003eInspired by Indian street-side smoke-fired clay methods and rooted in regional geophagy traditions, these Black Barbecue Balls combine rich mineral dusts with old-world roasting techniques. They're a modern take on the rustic clay ball—intense, textural, and perfectly suited for ritual chewing, crunch content, or stash-worthy display.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x3 Balls (up to 160g)","offer_id":53072908190023,"sku":"0405060255","price":8.75,"currency_code":"GBP","in_stock":false},{"title":"x4 Balls (up to 215g)","offer_id":53072908222791,"sku":"04050602552","price":12.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_94b92d54-b890-48ab-8063-8311ccab48ee.png?v=1767580757"},{"product_id":"red-nakumatt-cracker-balls-hari","title":"Red Nakumatt Cracker Balls - Edible Indian Clay treats for Pica\/Geophagia","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"150\" data-end=\"172\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"173\" data-end=\"538\"\u003eRed Nakumatt Cracker Balls are a bold, textural twist on classic clay treats. Each pack includes four spheres featuring a crisp, cracker-like outer shell that gives way to a firm, flavour-packed clay core. Crafted from a special blend of Red Nakumatt powders with added clay crumbs, these balls deliver an ultra-crunchy experience from the first bite to the last.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"803\"\u003eWith deep, earthy richness — including petrichor, warm red topsoil, and signature cement-like Nakumatt notes — these clay spheres provide a sharp, clean break and layered flavour. Perfect for enthusiasts who enjoy structured crunch and bold geophagic character.\u003c\/p\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"805\" data-end=\"827\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"828\" data-end=\"1110\"\u003eA snappy, firm exterior cracks with ease, revealing a dense, clay-packed core. The crumb-enhanced interior maintains a satisfying, layered crunch that gradually softens into a smooth, earthy paste without any gritty residue. The texture is clean, crisp, and consistently engaging.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1112\" data-end=\"1131\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1132\" data-end=\"1365\"\u003eExpect mineral-rich, earthy flavours with a cement-like body, petrichor top notes, and subtle toasted asphalt undertones. The aroma evokes damp earth and warm clay, creating a deeply geophagic sensory profile prized by clay lovers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1367\" data-end=\"1388\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1389\" data-end=\"1699\"\u003eEach ball offers a multi-stage experience: a crisp, cracker-like snap followed by a compact, flavourful core that breaks down into a smooth, mineral-rich paste. The combination of crunchy shell and dense clay interior makes these balls especially satisfying for fans of bold texture and layered clay flavour.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1701\" data-end=\"1719\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1720\" data-end=\"1971\"\u003e\n\u003cli data-section-id=\"16dm2zp\" data-start=\"1720\" data-end=\"1763\"\u003eFour cracker-coated clay balls per pack\u003c\/li\u003e\n\u003cli data-section-id=\"1mbwd16\" data-start=\"1764\" data-end=\"1813\"\u003eUltra-crunchy outer shell with firm clay core\u003c\/li\u003e\n\u003cli data-section-id=\"9j7w86\" data-start=\"1814\" data-end=\"1864\"\u003eBold, earthy, and mineral-rich flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"6c6vfv\" data-start=\"1865\" data-end=\"1916\"\u003eLayered texture with a clean, non-gritty finish\u003c\/li\u003e\n\u003cli data-section-id=\"1axxqx7\" data-start=\"1917\" data-end=\"1971\"\u003ePerfect for Nakumatt enthusiasts and crunch lovers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1973\" data-end=\"1994\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1995\" data-end=\"2730\"\u003e\n\u003cli data-section-id=\"f0m9zh\" data-start=\"1995\" data-end=\"2038\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2006\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm per ball\u003c\/li\u003e\n\u003cli data-section-id=\"l6tdnd\" data-start=\"2039\" data-end=\"2078\"\u003e\n\u003cstrong data-start=\"2041\" data-end=\"2052\"\u003eWeight:\u003c\/strong\u003e 160g (4 balls per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1dfsk0l\" data-start=\"2079\" data-end=\"2120\"\u003e\n\u003cstrong data-start=\"2081\" data-end=\"2091\"\u003eShape:\u003c\/strong\u003e Cracker-coated round balls\u003c\/li\u003e\n\u003cli data-section-id=\"8igiv6\" data-start=\"2121\" data-end=\"2173\"\u003e\n\u003cstrong data-start=\"2123\" data-end=\"2134\"\u003eColour:\u003c\/strong\u003e Natural red with pinkish taupe tones\u003c\/li\u003e\n\u003cli data-section-id=\"44e3i1\" data-start=\"2174\" data-end=\"2242\"\u003e\n\u003cstrong data-start=\"2176\" data-end=\"2188\"\u003eTexture:\u003c\/strong\u003e Crunchy shell with compact, crispy clay-packed core\u003c\/li\u003e\n\u003cli data-section-id=\"127izro\" data-start=\"2243\" data-end=\"2300\"\u003e\n\u003cstrong data-start=\"2245\" data-end=\"2263\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/li\u003e\n\u003cli data-section-id=\"1bxq1ig\" data-start=\"2301\" data-end=\"2401\"\u003e\n\u003cstrong data-start=\"2303\" data-end=\"2321\"\u003eTaste Profile:\u003c\/strong\u003e Red earth, cement-like body, petrichor top notes, subtle toasted asphalt edge\u003c\/li\u003e\n\u003cli data-section-id=\"1vp5lp9\" data-start=\"2402\" data-end=\"2465\"\u003e\n\u003cstrong data-start=\"2404\" data-end=\"2420\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay powder blend with crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"1vp5lp9\" data-start=\"2402\" data-end=\"2465\"\u003e\n\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2466\" data-end=\"2498\"\u003e\n\u003cstrong data-start=\"2468\" data-end=\"2490\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"dp8d78\" data-start=\"2499\" data-end=\"2730\"\u003e\n\u003cstrong data-start=\"2501\" data-end=\"2530\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by Indian geophagic traditions, these balls showcase the mineral-rich essence of Nakumatt clays. The added crumbs elevate the texture, providing an immersive and layered crunch experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2732\" data-end=\"2748\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2749\" data-end=\"3096\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (approx. 80g)","offer_id":53208821858631,"sku":"0405060278","price":4.8,"currency_code":"GBP","in_stock":true},{"title":"2 (approx. 160 g)","offer_id":53208821891399,"sku":"04050602782","price":8.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a5485e96-f7ad-42d2-bba7-d848e3e2d42f.png?v=1754158884"},{"product_id":"black-candy-cracker-balls-290g","title":"Black Candy Cracker Balls - Edible clay treats for Pica","description":"\u003cp data-end=\"441\" data-start=\"23\"\u003eBlack Candy Cracker Balls bring boldness and crunch in every bite. Each of the four matte-black spheres is crafted from a deep blend of smoky Indian clays—like Blackhall, Dryfruit, Magmitti, and Smoked Nakumatt—then shaped into striking round balls with a crispy candy-style shell and a crumb-filled core. The exterior delivers a signature \"crack\" on first bite, followed by crumbly, earthy goodness inside.\u003c\/p\u003e\n\u003cp data-end=\"795\" data-start=\"443\"\u003eExpect a powerful combo of petrichor, asphalt, and cementy richness with zero stickiness and minimal grit. A satisfying snap with dusty, roasted undertones—perfect for those who crave textural contrast and intense earthy flavour. Whether broken into stashable pieces or enjoyed whole, these are a crunchy delight for collectors and crunch-lovers alike.\u003c\/p\u003e\n\u003chr data-end=\"800\" data-start=\"797\"\u003e\n\u003cp data-end=\"850\" data-start=\"802\"\u003e\u003cstrong data-end=\"811\" data-start=\"802\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"814\" data-start=\"811\"\u003eWill vary, approximately 3–5 cm each\u003c\/p\u003e\n\u003cp data-end=\"889\" data-start=\"852\"\u003e\u003cstrong data-end=\"863\" data-start=\"852\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"866\" data-start=\"863\"\u003eAvailable as 3 or 4 Balls\u003c\/p\u003e\n\u003cp data-end=\"914\" data-start=\"891\"\u003e\u003cstrong data-end=\"901\" data-start=\"891\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"904\" data-start=\"901\"\u003eRound ball\u003c\/p\u003e\n\u003cp data-end=\"941\" data-start=\"916\"\u003e\u003cstrong data-end=\"927\" data-start=\"916\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"930\" data-start=\"927\"\u003eMatte black\u003c\/p\u003e\n\u003cp data-end=\"1007\" data-start=\"943\"\u003e\u003cstrong data-end=\"955\" data-start=\"943\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"958\" data-start=\"955\"\u003eFirm outer shell with crunchy-crack crumbs inside\u003c\/p\u003e\n\u003cp data-end=\"1075\" data-start=\"1009\"\u003e\u003cstrong data-end=\"1027\" data-start=\"1009\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1030\" data-start=\"1027\"\u003e3–4 – Crackly shell with softer, crumbly core\u003c\/p\u003e\n\u003cp data-end=\"1177\" data-start=\"1077\"\u003e\u003cstrong data-end=\"1095\" data-start=\"1077\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1098\" data-start=\"1095\"\u003eAsphalt shell, petrichor notes, dusty roasted earth, cement and wet stone aroma\u003c\/p\u003e\n\u003cp data-end=\"1263\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1179\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1198\" data-start=\"1195\"\u003eBlack clay blend (Blackhall, Magmitti, Dryfruit, Smoked Nakumatt)\u003c\/p\u003e\n\u003cp data-end=\"1295\" data-start=\"1265\"\u003e\u003cstrong data-end=\"1287\" data-start=\"1265\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1290\" data-start=\"1287\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1593\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1326\" data-start=\"1297\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1329\" data-start=\"1326\"\u003eInspired by deep-earth Indian clays known for their intense flavour and sensory satisfaction, these cracker balls are made using a unique technique where dust and crumbs are layered into shaped shells. A modern ASMR-friendly twist on traditional geophagy textures.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x3 Balls - (up to 200g)","offer_id":53072935649607,"sku":"0405060257","price":11.5,"currency_code":"GBP","in_stock":true},{"title":"x4 Balls - (up to 290g)","offer_id":53072935682375,"sku":"04050602572","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_207dfa7b-f3fb-4232-8db5-9229370e3b3a.png?v=1767581162"},{"product_id":"cement-cookies-x6-edible-clay-for-pica","title":"Cement Cookies - Cementy Indian Clay treats","description":"\u003ch3 data-section-id=\"1n8lizy\" data-start=\"192\" data-end=\"212\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"213\" data-end=\"716\"\u003eCement Cookies are a crunchy, bite-sized indulgence crafted for enthusiasts of India’s classic grey clays. Each flower-shaped cookie delivers a firm yet gently crumbly texture, with a subtle stickiness that leaves delicate crumbs behind. The flavour is deeply earthy and layered — evoking rain-soaked cement, damp petrichor, and the faint freshness of a garden after a drizzle. Dusty and mineral-rich, these cookies provide a tactile, satisfying chew that has become a favourite in the pica community.\u003c\/p\u003e\n\u003cp data-start=\"718\" data-end=\"939\"\u003eHandcrafted from a curated blend of Grey Ball, White Soft, Christmas, Strawberry, and Diamond clays, Cement Cookies balance multiple grey clay profiles to deliver a rich, nuanced, cement-like experience with every bite.\u003c\/p\u003e\n\u003chr data-start=\"941\" data-end=\"944\"\u003e\n\u003ch3 data-section-id=\"1hqzsji\" data-start=\"946\" data-end=\"966\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"967\" data-end=\"1130\"\u003eSlightly crumbly and dense with a firm base; soft, powdery finish; subtle stickiness; non-gritty. Medium crunch (Crunch Factor 3) that melts gently in the mouth.\u003c\/p\u003e\n\u003ch3 data-section-id=\"104e4rr\" data-start=\"1132\" data-end=\"1149\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1150\" data-end=\"1285\"\u003eCement-like, earthy, and mineral-rich with dusty undertones; layered notes of rain-soaked cement, vibuthi, and a fresh garden breeze.\u003c\/p\u003e\n\u003ch3 data-section-id=\"21hohb\" data-start=\"1287\" data-end=\"1306\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1307\" data-end=\"1505\"\u003eFlower-shaped cookies designed for mindful tasting, texture play, or collecting. Softly crumbly yet firmly structured, they offer an authentic grey clay experience with a tactile, satisfying chew.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1507\" data-end=\"1523\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1524\" data-end=\"1776\"\u003e\n\u003cli data-section-id=\"19utv3\" data-start=\"1524\" data-end=\"1556\"\u003e\n\u003cp data-start=\"1526\" data-end=\"1556\"\u003eSmall, flower-shaped cookies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1u74zy4\" data-start=\"1557\" data-end=\"1607\"\u003e\n\u003cp data-start=\"1559\" data-end=\"1607\"\u003eFirm yet gently crumbly with subtle stickiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1sdlltc\" data-start=\"1608\" data-end=\"1657\"\u003e\n\u003cp data-start=\"1610\" data-end=\"1657\"\u003eMineral-rich, cement-inspired flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"buniie\" data-start=\"1658\" data-end=\"1710\"\u003e\n\u003cp data-start=\"1660\" data-end=\"1710\"\u003eCurated blend of multiple traditional grey clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ioyy3w\" data-start=\"1711\" data-end=\"1776\"\u003e\n\u003cp data-start=\"1713\" data-end=\"1776\"\u003eDusty, earthy, and nuanced taste perfect for clay enthusiasts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1778\" data-end=\"1781\"\u003e\n\u003ch3 data-section-id=\"1o2c85r\" data-start=\"1783\" data-end=\"1802\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1803\" data-end=\"2628\"\u003e\n\u003cli data-section-id=\"awglyg\" data-start=\"1803\" data-end=\"1822\"\u003e\n\u003cp data-start=\"1805\" data-end=\"1822\"\u003e\u003cstrong data-start=\"1805\" data-end=\"1814\"\u003eSize:\u003c\/strong\u003e Small\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p35c98\" data-start=\"1823\" data-end=\"1853\"\u003e\n\u003cp data-start=\"1825\" data-end=\"1853\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1836\"\u003eWeight:\u003c\/strong\u003e Varies, select\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"238ty2\" data-start=\"1854\" data-end=\"1889\"\u003e\n\u003cp data-start=\"1856\" data-end=\"1889\"\u003e\u003cstrong data-start=\"1856\" data-end=\"1866\"\u003eShape:\u003c\/strong\u003e Flower-shaped cookie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"1890\" data-end=\"1916\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1916\"\u003e\u003cstrong data-start=\"1892\" data-end=\"1903\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"72ofcw\" data-start=\"1917\" data-end=\"1987\"\u003e\n\u003cp data-start=\"1919\" data-end=\"1987\"\u003e\u003cstrong data-start=\"1919\" data-end=\"1931\"\u003eTexture:\u003c\/strong\u003e Slightly crumbly and dense, with a hint of stickiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"axrwhv\" data-start=\"1988\" data-end=\"2039\"\u003e\n\u003cp data-start=\"1990\" data-end=\"2039\"\u003e\u003cstrong data-start=\"1990\" data-end=\"2008\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Firm but softer crunches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kyqsbo\" data-start=\"2040\" data-end=\"2169\"\u003e\n\u003cp data-start=\"2042\" data-end=\"2169\"\u003e\u003cstrong data-start=\"2042\" data-end=\"2060\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, earthy, dusty, mineral-rich; layered with rain-soaked cement, vibuthi, and fresh garden notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ydabfd\" data-start=\"2170\" data-end=\"2254\"\u003e\n\u003cp data-start=\"2172\" data-end=\"2254\"\u003e\u003cstrong data-start=\"2172\" data-end=\"2188\"\u003eIngredients:\u003c\/strong\u003e Grey Ball, White Soft, Christmas, Strawberry, and Diamond clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2255\" data-end=\"2287\"\u003e\n\u003cp data-start=\"2257\" data-end=\"2287\"\u003e\u003cstrong data-start=\"2257\" data-end=\"2279\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2288\" data-end=\"2313\"\u003e\n\u003cp data-start=\"2290\" data-end=\"2313\"\u003e\u003cstrong data-start=\"2290\" data-end=\"2301\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16jlg1a\" data-start=\"2314\" data-end=\"2628\"\u003e\n\u003cp data-start=\"2316\" data-end=\"2628\"\u003e\u003cstrong data-start=\"2316\" data-end=\"2345\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Grey clays from India have long been celebrated for their grounding, mineral-rich character. From the smooth, powdery White Soft to the dusty intensity of Grey Ball, each clay adds nuance to this curated blend, forming an earthy, cement-inspired profile cherished for generations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2630\" data-end=\"2633\"\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2635\" data-end=\"2649\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2650\" data-end=\"2997\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"6 Whole Cookies (up to 150g)","offer_id":53390131364167,"sku":"0405090102","price":8.49,"currency_code":"GBP","in_stock":false},{"title":"Broken Cookies (100g)","offer_id":53390131396935,"sku":"04050901022","price":5.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_99aff381-9a18-4341-bd6f-f54815307a87.png?v=1757379776"},{"product_id":"terraluna-coins-100g-exclusive-edible-clay-treat-for-pica","title":"Terra-Luna - Exclusive to ECUK - Mineral-rich Petrichor clay treat","description":"\u003cp data-start=\"144\" data-end=\"623\"\u003eTerra-Luna Treats are a celestial little treat for those who love the earthy depth of terracotta and the crisp mineral bite of cement tones. Each coin is carefully shaped and blended from Elephant, SilverRose, Bluebellgrape, Plain Nakumatt and Marina clays, combined with baked Indian terracotta clay pot crumbs. The result? Bite-sized discs that look as though they’ve been plucked straight from the moon’s surface — cratered, pale, and full of character.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"1028\"\u003eThese coins strike a beautiful balance: medium crunchy with little bursts of crispness, entirely grit-free, and never sticky. The flavour profile dances between rich cementy undertones and the warm, iron-mineral richness of Indian terracotta. Fresh, earthy aromas rise with every bite, making TerraLuna Coins a brand new favourite and a truly exclusive custom blend, crafted just for Earthy Crunch UK.\u003c\/p\u003e\n\u003cul data-start=\"1030\" data-end=\"1730\"\u003e\n\u003cli data-start=\"1030\" data-end=\"1073\"\u003e\n\u003cp data-start=\"1032\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1041\"\u003eSize:\u003c\/strong\u003e VAries - Coin-shaped, bite-sized discs, squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1074\" data-end=\"1107\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1107\"\u003e\u003cstrong data-start=\"1076\" data-end=\"1087\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1108\" data-end=\"1151\"\u003e\n\u003cp data-start=\"1110\" data-end=\"1151\"\u003e\u003cstrong data-start=\"1110\" data-end=\"1120\"\u003eShape:\u003c\/strong\u003e Round, coin-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1152\" data-end=\"1212\"\u003e\n\u003cp data-start=\"1154\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1165\"\u003eColour:\u003c\/strong\u003e Pale moon-grey with earthy terracotta flecks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1213\" data-end=\"1265\"\u003e\n\u003cp data-start=\"1215\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1215\" data-end=\"1227\"\u003eTexture:\u003c\/strong\u003e Medium crunchy, with crispy pockets of terracotta clay pot pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1266\" data-end=\"1320\"\u003e\n\u003cp data-start=\"1268\" data-end=\"1320\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1286\"\u003eCrunch Factor:\u003c\/strong\u003e Medium to crisp bursts, no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1321\" data-end=\"1404\"\u003e\n\u003cp data-start=\"1323\" data-end=\"1404\"\u003e\u003cstrong data-start=\"1323\" data-end=\"1341\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, strong petrichor, mineral-rich, iron-earthy, fresh, terracotta warmth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1405\" data-end=\"1520\"\u003e\n\u003cp data-start=\"1407\" data-end=\"1520\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1423\"\u003eIngredients:\u003c\/strong\u003e Elephant, SilverRose, Bluebellgrape, Plain Nakumatt, Marina, Indian terracotta clay pot crumbs (as depicted you can see the orange flecks)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1521\" data-end=\"1553\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1523\" data-end=\"1545\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1554\" data-end=\"1579\"\u003e\n\u003cp data-start=\"1556\" data-end=\"1579\"\u003e\u003cstrong data-start=\"1556\" data-end=\"1567\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1580\" data-end=\"1730\"\u003e\n\u003cp data-start=\"1582\" data-end=\"1730\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1611\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in the Indian tradition of terracotta pots, combining baked earth with the mineral strength of natural clays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52429982138695,"sku":"0405090120","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e41dfa8f-e424-4c01-a1ad-069aaafd4f63.png?v=1759072860"},{"product_id":"petrichor-overload-x8-edible-clay-treats-for-pica","title":"Petrichor Overload - Exclusive to ECUK - Pure wet-earth Indian clay treats","description":"\u003cp data-end=\"435\" data-start=\"108\"\u003ePetrichor Overload (x8 Pieces) is a custom-made treat exclusive to Earthy Crunch UK, crafted from a premium blend of Rose, Elephant, and Swan clay powders with added crumbs. Shaped into charming bite-sized hearts, these light grey pieces deliver the ultimate petrichor experience — bold, mineral-rich, and deeply atmospheric.\u003c\/p\u003e\n\u003cp data-end=\"810\" data-start=\"437\"\u003eEach piece opens with a crisp exterior that quickly gives way to a slightly sticky chew, punctuated by crispy granule crunches. The flavour is intensely cement-like and earthy, layered with the unmistakable scent of fresh rain on soil and the damp, nostalgic essence of a basement after rain. Think of your classic grey clay flavour — but dialled up to maximum petrichor.\u003c\/p\u003e\n\u003cp data-end=\"981\" data-start=\"812\"\u003ePerfect for collectors who love earthy depth and crave that rain-soaked clay profile, Petrichor Overload offers a unique, mineral-forward indulgence that stands apart.\u003c\/p\u003e\n\u003cp data-end=\"1041\" data-start=\"983\"\u003e\u003cstrong data-end=\"992\" data-start=\"983\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"995\" data-start=\"992\"\u003eBite-sized, approx. 3 cm each (heart-shaped)\u003c\/p\u003e\n\u003cp data-end=\"1099\" data-start=\"1043\"\u003e\u003cstrong data-end=\"1054\" data-start=\"1043\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"1057\" data-start=\"1054\"\u003e100 g \u003c\/p\u003e\n\u003cp data-end=\"1128\" data-start=\"1101\"\u003e\u003cstrong data-end=\"1111\" data-start=\"1101\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"1114\" data-start=\"1111\"\u003eHeart-shaped\u003c\/p\u003e\n\u003cp data-end=\"1180\" data-start=\"1130\"\u003e\u003cstrong data-end=\"1141\" data-start=\"1130\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"1144\" data-start=\"1141\"\u003eLight grey with natural clay tones\u003c\/p\u003e\n\u003cp data-end=\"1301\" data-start=\"1182\"\u003e\u003cstrong data-end=\"1194\" data-start=\"1182\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"1197\" data-start=\"1194\"\u003eCrisp exterior, breaks into slightly sticky chew with crispy granule crunches; mineral-rich and earthy\u003c\/p\u003e\n\u003cp data-end=\"1361\" data-start=\"1303\"\u003e\u003cstrong data-end=\"1321\" data-start=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1324\" data-start=\"1321\"\u003e3 – Medium crunch with chewy finish\u003c\/p\u003e\n\u003cp data-end=\"1491\" data-start=\"1363\"\u003e\u003cstrong data-end=\"1381\" data-start=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1384\" data-start=\"1381\"\u003eStrong petrichor and damp basement notes; cementy, earthy, and mineral-rich with fresh rain-on-soil tones\u003c\/p\u003e\n\u003cp data-end=\"1563\" data-start=\"1493\"\u003e\u003cstrong data-end=\"1509\" data-start=\"1493\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eRose, Elephant, and Swan clay powders with crumbs\u003c\/p\u003e\n\u003cp data-end=\"1597\" data-start=\"1565\"\u003e\u003cstrong data-end=\"1587\" data-start=\"1565\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1590\" data-start=\"1587\"\u003eIndia\u003c\/p\u003e\n\u003cp data-end=\"1624\" data-start=\"1599\"\u003e\u003cstrong data-end=\"1610\" data-start=\"1599\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-end=\"1613\" data-start=\"1610\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-end=\"1954\" data-start=\"1626\"\u003e\u003cstrong data-end=\"1655\" data-start=\"1626\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1658\" data-start=\"1655\"\u003ePetrichor Overload is inspired by India’s heritage of grey clays renowned for their mineral strength and earthy depth. By blending multiple classic powders, this treat intensifies the rain-soaked, basementy petrichor essence — offering an elevated twist on the traditional grey clay experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52431670182215,"sku":"0405090118","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0489c45c-fa2d-4dd7-8209-c5cd1f4a0000.png?v=1759143123"},{"product_id":"all-blacks-treats-edible-clay-treats-for-pica","title":"'All Blacks' Treats - Exclusive to ECUK - Indian smoky clay treats","description":"\u003cp data-start=\"82\" data-end=\"609\"\u003e'All Blacks' Treats are bold, moody clay indulgences crafted from a powerful medley of India’s finest smoky clays. Made with a curated blend that includes Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted and Full Roasted Nakumatt, Black Star, and Coconut Smoke. Designed for those who enjoy darker, roasted clay experiences, these treats offer a mild but deeply satisfying smokiness paired with classic cementy undertones.\u003c\/p\u003e\n\u003cp data-start=\"611\" data-end=\"953\"\u003eThe pieces are dense and black in colour, with a firm bite that crumbles easily into soft, earthy fragments. Their roasted, charred profile delivers both comfort and complexity, with a smooth, non-gritty finish that makes them easy to enjoy. A perfect choice for clay lovers who want the essence of smoky Indian clays in one convenient mix.\u003c\/p\u003e\n\u003cp data-start=\"955\" data-end=\"1000\"\u003e\u003cstrong data-start=\"955\" data-end=\"964\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"964\" data-end=\"967\"\u003eBite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1050\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1013\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eApprox. 105 g (7 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"1052\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1052\" data-end=\"1062\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003eVaries (current batch: round coins)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1117\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1117\" data-end=\"1120\"\u003eDeep black with natural smoky tones\u003c\/p\u003e\n\u003cp data-start=\"1159\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1159\" data-end=\"1171\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1171\" data-end=\"1174\"\u003eFirm exterior that breaks into a soft crumble; smooth, earthy finish with no grit\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1343\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1277\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1277\" data-end=\"1280\"\u003e3 – Medium crunch with a soft, satisfying crumble once bitten\u003c\/p\u003e\n\u003cp data-start=\"1345\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1345\" data-end=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1363\" data-end=\"1366\"\u003eMildly smoked and earthy with roasted, charred flavours; cementy base with balanced roasted notes\u003c\/p\u003e\n\u003cp data-start=\"1467\" data-end=\"1663\"\u003e\u003cstrong data-start=\"1467\" data-end=\"1483\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1483\" data-end=\"1486\"\u003eBlend of Indian smoky clays including Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted Nakumatt, Full Roasted Nakumatt, Black Star, and Coconut Smoke\u003c\/p\u003e\n\u003cp data-start=\"1665\" data-end=\"1697\"\u003e\u003cstrong data-start=\"1665\" data-end=\"1687\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1687\" data-end=\"1690\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1699\" data-end=\"1724\"\u003e\u003cstrong data-start=\"1699\" data-end=\"1710\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1710\" data-end=\"1713\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1726\" data-end=\"2032\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1755\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1755\" data-end=\"1758\"\u003eInspired by India’s long history of clay roasting and blending, All Blacks Treats bring together multiple smoky varieties in one indulgent form. Their balance of earthy cement-like tones and roasted complexity reflects the layered character of India’s geophagy traditions.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52443076952391,"sku":"0405090111","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a1a6d6af-95e6-48f7-835e-e803b61b2415.png?v=1759234291"},{"product_id":"all-reds-treats-edible-clay-treats-for-pica","title":"\"All Reds\" Clay Treats - Exclusive to ECUK - Mineral-rich Indian clay treats","description":"\u003cp data-start=\"82\" data-end=\"405\"\u003eAll Reds Treats bring together the finest of India’s bold, mineral-rich red clays in one indulgent mix. Each bite-sized coin-shaped piece is crafted from a blend of Red Nakumatt, Red Khadi, and Red Shale Stone\/Slate, creating a layered clay experience that’s as earthy as it is satisfying.\u003c\/p\u003e\n\u003cp data-start=\"407\" data-end=\"846\"\u003eThese treats deliver a medium crunch that breaks down into a soft, powdery chew with natural crumbs adding extra texture. The flavour is unmistakably cementy, laced with the iron-heavy richness of red clays, subtle dustiness, and the grounding feel of damp basement tones. A faint brick-dust aroma and rain-on-soil freshness come through once moistened, making them a bold yet smooth indulgence for lovers of deep red earths.\u003c\/p\u003e\n\u003cp data-start=\"848\" data-end=\"996\"\u003eExclusively sourced from Rose Clay, India, these treats celebrate the distinct flavour profiles of traditional Indian red clays in every bite.\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"998\" data-end=\"1007\"\u003eSize:\u003c\/strong\u003e Bite-sized, approx. 1.5 cm each\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1053\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g (6 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1090\" data-end=\"1100\"\u003eShape:\u003c\/strong\u003e Varies; hearts, rounds, squares, Coin-shaped (current batch)\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1141\" data-end=\"1152\"\u003eColour:\u003c\/strong\u003e Rich earthy reds with natural clay variation\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1200\" data-end=\"1212\"\u003eTexture:\u003c\/strong\u003e Medium crunch, breaks into soft, powdery chew; crumbly with no grit\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1283\" data-end=\"1301\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with smooth finish\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1341\" data-end=\"1359\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and mineral-heavy with damp basement and red topsoil tones; dusty, iron-rich, with subtle fresh rain-on-soil aroma\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1501\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt, Red Khadi, Red Shale Stone\/Slate\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1551\" data-end=\"1573\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1593\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1606\" data-end=\"1635\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Red clays such as Nakumatt, Khadi, and Shale Stone have long been prized in Indian geophagy traditions for their strong, earthy, mineral-rich profiles. These “All Reds” celebrate that heritage, combining multiple red clays into a single treat for a full-bodied, iron-rich clay experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462918074695,"sku":"0405090114","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4db479ae-af27-46e2-9077-1940bd1c417f.png?v=1759446632"},{"product_id":"mixed-clay-cookies-x2-edible-clay-treats-for-pica-copy","title":"\"Falooda\" Mixed Clay Cookies with Crumbs - Bestselling Indian Earthy Clay treats","description":"\u003cp data-start=\"134\" data-end=\"520\"\u003eFalooda is Rose Clay’s signature creation — a bold, playful cookie-style treat inspired by the traditional Falooda milkshake, a rich Indian dessert known for its layered flavours and textures. In true homage, these cookies bring together all clays and all crumbs in one indulgent bite, creating a layered, multi-sensory experience unlike any other.\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"987\"\u003eEach cookie is handmade from a unique mix of cementy greys, mineral-rich petrichor tones, iron-heavy reds, and bold smoky blacks. The result is a crunch explosion: a solid medium crunch that quickly breaks down into chewy crumbs and a smooth, powdery paste. Expect the classic cement-forward taste of grey clays, the earthy freshness of rain-soaked soil, the depth of red minerals, and the moody smokiness of darker blends — all balanced in a single bite.\u003c\/p\u003e\n\u003cp data-start=\"989\" data-end=\"1169\"\u003eChunky, rustic, and bursting with layered flavours, Falooda is a must-try for clay lovers who want to experience the full spectrum of India’s edible clay tradition in one cookie.\u003c\/p\u003e\n\u003cp data-start=\"1171\" data-end=\"1221\"\u003e\u003cstrong data-start=\"1171\" data-end=\"1180\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1180\" data-end=\"1183\"\u003ePieces vary, approximately 5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1223\" data-end=\"1234\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e2 whole cookies, approx. 80 g per pack OR 100g Broken Pieces\u003c\/p\u003e\n\u003cp data-start=\"1273\" data-end=\"1315\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1283\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1283\" data-end=\"1286\"\u003eRustic, cookie-style rounds\u003c\/p\u003e\n\u003cp data-start=\"1317\" data-end=\"1398\"\u003e\u003cstrong data-start=\"1317\" data-end=\"1328\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1328\" data-end=\"1331\"\u003eVaried earthy tones — greys, reds, blacks, and dusty natural hues are mixed to make a dusty rose pinky taupe colour\u003c\/p\u003e\n\u003cp data-start=\"1400\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1400\" data-end=\"1412\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1412\" data-end=\"1415\"\u003eMedium crunch exterior; crumbly interior with chewy clay crumbs and clean, grit-free finish\u003c\/p\u003e\n\u003cp data-start=\"1510\" data-end=\"1574\"\u003e\u003cstrong data-start=\"1510\" data-end=\"1528\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1528\" data-end=\"1531\"\u003e3 – Medium crunch with satisfying crumble\u003c\/p\u003e\n\u003cp data-start=\"1576\" data-end=\"1732\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1594\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1594\" data-end=\"1597\"\u003eCementy and earthy with fresh rain petrichor, basement dampness, iron-rich red tones, and smoky black clay depth; layered and complex\u003c\/p\u003e\n\u003cp data-start=\"1734\" data-end=\"1831\"\u003e\u003cstrong data-start=\"1734\" data-end=\"1750\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1750\" data-end=\"1753\"\u003eSignature Rose Clay blend of grey, red, and black clays with assorted crumbs\u003c\/p\u003e\n\u003cp data-start=\"1833\" data-end=\"1865\"\u003e\u003cstrong data-start=\"1833\" data-end=\"1855\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1855\" data-end=\"1858\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1867\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1867\" data-end=\"1878\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1878\" data-end=\"1881\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1894\" data-end=\"2336\"\u003e\u003cstrong data-start=\"1894\" data-end=\"1923\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1923\" data-end=\"1926\"\u003eNamed after the beloved \u003cstrong data-start=\"1950\" data-end=\"1971\"\u003eFalooda milkshake\u003c\/strong\u003e — a traditional Indian dessert celebrated for combining textures and flavours — these cookies mirror that layered indulgence in edible clay form. Drawing from India’s long heritage of geophagy, Falooda unites the cementy strength of greys, the mineral power of reds, and the smoky richness of black clays into a single signature creation, exclusive to Rose Clay.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53208693670215,"sku":"0405090133","price":4.79,"currency_code":"GBP","in_stock":false},{"title":"100g Broken Pieces","offer_id":53208693702983,"sku":"04050901332","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_39900f5d-a830-423d-8b7c-8c636f068265.png?v=1759521273"},{"product_id":"red-slate-balls-x4-edible-clay-treats-for-pica","title":"Pink Nakumatt Clay Balls - Indian Basement-tone Clay treats","description":"\u003cp data-end=\"330\" data-start=\"0\"\u003ePink Clay Balls are delicate, mineral-rich treats crafted from 100% Pink Nakumatt powder with crumbs, offering a smooth yet satisfyingly crunchy experience. Each ball is handmade and perfectly bite-sized, showcasing subtle pinkish-grey hues that hint at the soft, earthy richness within.\u003c\/p\u003e\n\u003cp data-end=\"695\" data-start=\"332\"\u003eThe texture is light and dry with a medium crunch that quickly breaks down into a smooth, powdery paste. The included crumbs add gentle pops of texture and a natural rustic charm. Flavour-wise, expect that familiar wet cement and basement earthiness, layered with a fresh, almost iron-like petrichor note.\u003c\/p\u003e\n\u003cp data-end=\"860\" data-start=\"697\"\u003eThese are a lovely pick for those who prefer dusty, dry, non-sticky clays with balanced flavour depth and a touch of smooth sweetness from the Pink Nakumatt.\u003c\/p\u003e\n\u003cp data-end=\"902\" data-start=\"862\"\u003e\u003cstrong data-end=\"871\" data-start=\"862\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"874\" data-start=\"871\"\u003eEach ball approx. 1.5–2 cm\u003c\/p\u003e\n\u003cp data-end=\"952\" data-start=\"904\"\u003e\u003cstrong data-end=\"915\" data-start=\"904\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"918\" data-start=\"915\"\u003eUp to 75g (6 balls per pack)\u003c\/p\u003e\n\u003cp data-end=\"982\" data-start=\"954\"\u003e\u003cstrong data-end=\"964\" data-start=\"954\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"967\" data-start=\"964\"\u003eRound spheres\u003c\/p\u003e\n\u003cp data-end=\"1041\" data-start=\"984\"\u003e\u003cstrong data-end=\"995\" data-start=\"984\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"998\" data-start=\"995\"\u003eSoft pinkish-grey with natural clay tones\u003c\/p\u003e\n\u003cp data-end=\"1159\" data-start=\"1043\"\u003e\u003cstrong data-end=\"1055\" data-start=\"1043\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"1058\" data-start=\"1055\"\u003eSoft and dry with a smooth, powdery finish; light crumbs for added crunch; non-sticky and grit-free\u003c\/p\u003e\n\u003cp data-end=\"1226\" data-start=\"1161\"\u003e\u003cstrong data-end=\"1179\" data-start=\"1161\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1182\" data-start=\"1179\"\u003e3 – Medium, soft crunch with quick crumble\u003c\/p\u003e\n\u003cp data-end=\"1373\" data-start=\"1228\"\u003e\u003cstrong data-end=\"1246\" data-start=\"1228\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1249\" data-start=\"1246\"\u003eWet cement and dusty basement tones with hints of fresh rain and iron-rich soil, earthiness; dry and smooth with no grit\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"1375\"\u003e\u003cstrong data-end=\"1391\" data-start=\"1375\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1394\" data-start=\"1391\"\u003e100% Pink Nakumatt clay powder with crumbs\u003c\/p\u003e\n\u003cp data-end=\"1472\" data-start=\"1440\"\u003e\u003cstrong data-end=\"1462\" data-start=\"1440\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1465\" data-start=\"1462\"\u003eIndia\u003c\/p\u003e\n\u003cp data-end=\"1499\" data-start=\"1474\"\u003e\u003cstrong data-end=\"1485\" data-start=\"1474\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-end=\"1488\" data-start=\"1485\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-end=\"1864\" data-start=\"1501\"\u003e\u003cstrong data-end=\"1530\" data-start=\"1501\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1533\" data-start=\"1530\"\u003eMade from Pink Nakumatt — a naturally tinted variation of India’s iconic edible clay — these treats highlight the softer, more floral side of traditional geophagy. The combination of Nakumatt powder and crumbs captures the comforting cement-like texture and fresh rain aroma loved by clay enthusiasts, with an elegant pink twist.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483066200391,"sku":"0405090149","price":3.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_7d387208-4c53-4da8-8595-551ab890409a.png?v=1759793626"},{"product_id":"all-oranges-clay-treats-100g-edible-clay-treats-for-pica","title":"\"All-Oranges\" Clay Treats - Exclusive to ECUK - Indian iron-rich clay treats","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll-Oranges Clay Treats are handcrafted Indian clay treats made from a warm blend of clay pot powders, Punjabi Mitti, and assorted mineral-rich clay crumbs. These rustic bite-sized pieces are known for their gentle crunch and comforting terracotta-rich earthy profile. Each handmade piece delivers a satisfying sensory experience with notes of baked clay, dusty minerals, warm earth, petrichor, and subtle smoky undertones, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture offers a soft, crumbly finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Inspired by India's long-standing mitti and terracotta traditions, these clay treats celebrate the familiar aroma of sun-baked earth after rainfall and the comforting character of traditional clay pottery. Every batch is naturally unique, featuring rustic stars, rounds, and irregular shapes that reflect their handmade origins.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gentle crunchy crumble with a smooth, creamy melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta-rich earthiness with dusty minerals, warm clay, petrichor, and subtle smoky notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Punjab and surrounding clay-producing regions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Slow sensory enjoyment, beginners, ASMR, and lovers of warm terracotta profiles\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A comforting, easy-going clay experience focused on soft crunches, earthy warmth, and nostalgic baked-earth aromas\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy clay paste with enhanced earthy notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta, rain-soaked earth, dusty minerals, sun-baked clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 100g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks, stars, and rounds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm orange, terracotta, and reddish-brown tones with natural variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Clay Blend (Clay Pot Powders, Punjabi Mitti, and assorted clay crumbs) (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK (in partnership with Rose Clay)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Inspired by India's traditional mitti and terracotta pottery heritage, these clay treats combine mineral-rich earth materials long appreciated for their distinctive aromas, textures, and sensory qualities. The blend captures the essence of sun-dried clay, traditional earthenware, and rain-kissed soil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste-Tested (by me)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483130065223,"sku":"0405090113","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2fd5a900-38cb-43b7-8b3f-ba45f6617073.png?v=1759879498"},{"product_id":"montana-yellowstone","title":"Yellowstone - Petrol-tone, hand-foraged American clay\/ dirt","description":"\u003cp data-start=\"0\" data-end=\"652\"\u003eYellowstone by Taste Montana is a rare, hand-foraged edible clay sourced from the rugged terrains of Montana, USA. Collected by Samantha Hokulani herself, this clay captures the earthy essence of Yellowstone’s soil — soft yet snappy, with a creamy sand-like texture that gives way to a medium crunch. Each bite delivers a grounding, muddy topsoil earthiness with subtle tones of petrichor and the faint aroma of fresh, damp soil after rain. Some pieces surprise with a whisper of gas or oil undertones, true to the natural geology of its origin. This is a genuine, wild-harvested clay — rustic, authentic, and fleetingly fresh.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"654\" data-end=\"663\"\u003eSize:\u003c\/strong\u003e Varies naturally, medium chunks\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"698\" data-end=\"709\"\u003eWeight:\u003c\/strong\u003e 100g per tub\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"725\" data-end=\"735\"\u003eShape:\u003c\/strong\u003e Irregular, hand-broken pieces\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"768\" data-end=\"779\"\u003eColour:\u003c\/strong\u003e Mustard yellow tone\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"802\" data-end=\"814\"\u003eTexture:\u003c\/strong\u003e Soft, slightly sandy, creamy, non-gritty\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"858\" data-end=\"876\"\u003eCrunch Factor:\u003c\/strong\u003e 4 (medium)\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"890\" data-end=\"908\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, fresh soil, subtle petrol hints, creamy finish\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"973\" data-end=\"989\"\u003eIngredients:\u003c\/strong\u003e 100% natural yellow stone clay\u003cbr data-start=\"1022\" data-end=\"1025\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1047\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1047\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003cbr data-start=\"1071\" data-end=\"1074\"\u003e\u003cstrong data-start=\"1074\" data-end=\"1085\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1074\" data-end=\"1085\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"1099\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1131\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1131\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by the raw, mineral-rich earths surrounding Yellowstone National Park, long regarded for their purifying and grounding qualities\u003c\/p\u003e\n\u003cp data-start=\"1273\" data-end=\"1605\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1647\"\u003eNote:\u003c\/strong\u003e To preserve its smooth, melt-in-the-mouth texture, keep slightly damp in an airtight container. If it dries, a few drops of water will restore its natural moisture. Comes in a reusable plastic container for freshness — I wanted to stay true to Earthy Crunch UK’s eco-friendly promise of no single-use plastics but this is a product best kept damp so I always recommend keeping it in a plastic container\u003c\/p\u003e\n\u003cp data-start=\"1607\" data-end=\"1716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1607\" data-end=\"1624\"\u003eAvailability:\u003c\/strong\u003e A rare and limited find, never before stocked in the UK — best enjoyed fresh while supplies last.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53427931119943,"sku":"0307120252","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53427931152711,"sku":"0307120253","price":16.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_87833344-6d40-497b-8f5b-011ae96f848e.png?v=1759882955"},{"product_id":"montana-red","title":"Montana Red Clay - Hand-foraged, Chocolate-like Earthy North American dirt - Coming Soon (June 2026)","description":"\u003cp data-start=\"0\" data-end=\"488\"\u003eMontana Red by Taste Montana is one of the most purely earthy edible clays you’ll ever experience. Hand-foraged by Samantha Hokulani from the rich red soils of Montana, this rare find offers a uniquely satisfying texture — much like chocolate. Each crumb-sized piece delivers a crisp crunch that melts effortlessly in your mouth, leaving no mess — just pure bliss. The structure is soft yet compact, breaking cleanly before dissolving into a smooth, creamy slush.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"957\"\u003eThe flavour is wonderfully complex: it begins with a deep, muddy topsoil earthiness — that unmistakable taste of fresh soil after rain, almost like rainwater soaking into a freshly dug garden bed. Then comes a subtle, delicious release of petrol-like tones (⛽️), giving it a distinctive mineral kick without overpowering the natural earth flavour. It’s grounding, nostalgic, and mouthwatering — a true sensory experience that celebrates the essence of natural clay.\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"959\" data-end=\"968\"\u003eSize:\u003c\/strong\u003e Irregular chunks, Fine crumbs and small clusters\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1013\"\u003eWeight:\u003c\/strong\u003e 100g or 250g per tub\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1029\" data-end=\"1039\"\u003eShape:\u003c\/strong\u003e Irregular, mixed-sized pieces and crumbs\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1083\" data-is-only-node=\"\"\u003eColour:\u003c\/strong\u003e Deep red to browns\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1115\" data-end=\"1127\"\u003eTexture:\u003c\/strong\u003e Dusty, chocolate-like crumble; crisp yet soft-melting, no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1205\" data-end=\"1223\"\u003eCrunch Factor:\u003c\/strong\u003e 3 Smooth crunch\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1250\" data-end=\"1268\"\u003eTaste Profile:\u003c\/strong\u003e Pure earthiness, rainwater-on-soil, muddy topsoil, light petrol notes, clean finish\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1355\" data-end=\"1371\"\u003eIngredients:\u003c\/strong\u003e 100% natural Montana Red clay\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1402\" data-end=\"1424\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1451\" data-end=\"1462\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1636\"\u003e\u003cstrong data-start=\"1479\" data-end=\"1508\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Foraged from Montana’s mineral-rich red earths, celebrated for their grounding aroma and deeply natural, rain-soaked flavour.\u003c\/p\u003e\n\u003cp data-start=\"1638\" data-end=\"1951\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1647\"\u003eNote:\u003c\/strong\u003e To preserve its smooth, melt-in-the-mouth texture, keep slightly damp in an airtight container. If it dries, a few drops of water will restore its natural moisture. Comes in a reusable plastic container for freshness — I wanted to stay true to Earthy Crunch UK’s eco-friendly promise of no single-use plastics but this is a product best kept damp so I always recommend keeping it in a plastic container\u003c\/p\u003e\n\u003cp data-start=\"1953\" data-end=\"2108\"\u003e\u003cstrong data-start=\"1953\" data-end=\"1970\"\u003eAvailability:\u003c\/strong\u003e A rare and limited foraged treasure, never before stocked in the UK — best enjoyed fresh for the full earthy, rain-drenched experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52972102123847,"sku":"0307120246","price":7.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52972102091079,"sku":"0307120247","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/040269_Montana_Red_1.png?v=1760137963"},{"product_id":"shree-pots-indian-brown-terracotta-edible-clay-pots","title":"Shree Pots – Earthy Indian Brown Terracotta Edible Clay Pots","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"ab089706-f97f-4834-8c4d-c9ee71d75721\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7cadc4e9-d20d-4319-a3d5-0368fe41e13c\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"rmw5tv\" data-start=\"67\" data-end=\"81\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"83\" data-end=\"1026\"\u003eShree Pots are natural Indian terracotta clay pots known for their super snappy crunch and rich petrichor-heavy earthy profile. These miniature vase-shaped clay pots deliver a satisfying sensory experience with notes of dusty red soil, wet earth, iron-rich minerals, and rain-soaked terracotta, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth creamy breakdown with gentle graininess and a distinctive fired-earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India’s long-standing terracotta vessel traditions, these clay pots are valued for their grounding texture, authentic earthy crunch, and nostalgic monsoon-inspired sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1028\" data-end=\"1043\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1045\" data-end=\"1768\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1057\"\u003eTexture:\u003c\/strong\u003e Super snappy crunch with smooth creamy melt and gentle graininess\u003cbr data-start=\"1123\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1136\"\u003eTaste:\u003c\/strong\u003e Iron-rich terracotta with dusty red soil, wet earth, and petrichor notes\u003cbr data-start=\"1209\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1230\"\u003eCrunch factor:\u003c\/strong\u003e 5 – Very Hard\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1258\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1269\" data-end=\"1272\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1285\"\u003eBest for:\u003c\/strong\u003e Terracotta lovers, ASMR crunches, experienced clay enthusiasts, petrichor fans\u003cbr data-start=\"1364\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1387\"\u003eClay experience:\u003c\/strong\u003e A nostalgic Indian terracotta experience with clean snapping bites that soften into smooth earthy creaminess without sticking.\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1532\" data-is-only-node=\"\"\u003eASMR level:\u003c\/strong\u003e Loud crunch\u003cbr data-start=\"1544\" data-end=\"1547\"\u003e\u003cstrong data-start=\"1547\" data-end=\"1569\"\u003eHydration texture:\u003c\/strong\u003e Soaking deepens the muddy petrichor flavour and softens the clay into a richer earthy crumble\u003cbr data-start=\"1663\" data-end=\"1666\"\u003e\u003cstrong data-start=\"1666\" data-end=\"1682\"\u003eAroma notes:\u003c\/strong\u003e Rain-soaked earth, baked terracotta, dusty red soil, iron minerals, monsoon petrichor\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1770\" data-end=\"1788\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1790\" data-end=\"2505\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1801\"\u003eWeight:\u003c\/strong\u003e Approx. 100g per pot\u003cbr data-start=\"1822\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1835\"\u003eShape:\u003c\/strong\u003e Miniature vase-shaped terracotta pots\u003cbr data-start=\"1873\" data-end=\"1876\"\u003e\u003cstrong data-start=\"1876\" data-end=\"1887\"\u003eColour:\u003c\/strong\u003e Terracotta orange-red\u003cbr data-start=\"1909\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1912\" data-end=\"1928\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2011\" data-end=\"2014\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2025\"\u003eVendor:\u003c\/strong\u003e Lavi\u003cbr data-start=\"2030\" data-end=\"2033\"\u003e\u003cstrong data-start=\"2033\" data-end=\"2062\"\u003eTraditional clay origins:\u003c\/strong\u003e Terracotta clay has been deeply woven into Indian culture for centuries through pottery, storage vessels, cooling pots, and earth-based traditions. In some regions, fired clay was also connected to seasonal cravings and sensory rituals associated with rain, soil, and mineral-rich earth. Shree Pots reflect this heritage through their handcrafted terracotta form, earthy aroma, and grounded clay character.\u003cbr data-start=\"2469\" data-end=\"2472\"\u003e\u003cstrong data-start=\"2472\" data-end=\"2488\" data-is-only-node=\"\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-start=\"1790\" data-end=\"2505\"\u003eASMR\/ Crunch Video\u003c\/h2\u003e\n\u003cp data-start=\"1790\" data-end=\"2505\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=-UVTWmyWs2Q\u0026amp;t=146s\" target=\"_blank\" rel=\"noopener\"\u003eHere\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2507\" data-end=\"2520\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2522\" data-end=\"2905\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53934794408263,"sku":"02050400221","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c9e16d2f-9a94-4c3a-8968-398ae3b0bf09.png?v=1767311938"},{"product_id":"mexican-bricks-100g-edible-mexican-terracotta-barro-clay-treats-for-pica","title":"Mexican Claypot Bricks - Mexican terracotta (Barro) clay treats for Pica\/ Geophagia","description":"\u003cp data-start=\"0\" data-end=\"633\"\u003eSolid, bold, and beautifully earthy — \u003cem data-start=\"109\" data-end=\"125\" data-is-only-node=\"\"\u003eMexican Bricks\u003c\/em\u003e capture the rugged essence of traditional \u003cem data-start=\"168\" data-end=\"187\"\u003eladrillo de barro\u003c\/em\u003e (clay brick) in edible form. Each piece is handcrafted from authentic Mexican terracotta clay, fired to perfection for that unmistakable scorched-earth aroma and metallic tang. The bite starts firm with a medium-hard crunch, breaking down into fine, edible granules that melt smoothly into a powdery finish. Expect deep, grounding flavours reminiscent of dry dirt, sunbaked soil, and the faint cement-like sharpness typical of true barro clay.\u003c\/p\u003e\n\u003cul data-start=\"635\" data-end=\"1184\"\u003e\n\u003cli data-start=\"635\" data-end=\"675\"\u003e\n\u003cp data-start=\"637\" data-end=\"675\"\u003e\u003cstrong data-start=\"637\" data-end=\"646\"\u003eSize:\u003c\/strong\u003e 3–5 cm brick-shaped pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"676\" data-end=\"705\"\u003e\n\u003cp data-start=\"678\" data-end=\"705\"\u003e\u003cstrong data-start=\"678\" data-end=\"689\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"706\" data-end=\"771\"\u003e\n\u003cp data-start=\"708\" data-end=\"771\"\u003e\u003cstrong data-start=\"708\" data-end=\"718\"\u003eShape:\u003c\/strong\u003e Rectangular brick pieces with natural rustic edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"772\" data-end=\"836\"\u003e\n\u003cp data-start=\"774\" data-end=\"836\"\u003e\u003cstrong data-start=\"774\" data-end=\"785\"\u003eColour:\u003c\/strong\u003e Warm orange terracotta with natural firing tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"837\" data-end=\"918\"\u003e\n\u003cp data-start=\"839\" data-end=\"918\"\u003e\u003cstrong data-start=\"839\" data-end=\"851\"\u003eTexture:\u003c\/strong\u003e Medium-hard crunch that softens into granules and a powdery melt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"919\" data-end=\"964\"\u003e\n\u003cp data-start=\"921\" data-end=\"964\"\u003e\u003cstrong data-start=\"921\" data-end=\"939\"\u003eCrunch Factor:\u003c\/strong\u003e 3 - firm and earthy but breaks down to powdery soft crunches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"1060\"\u003e\n\u003cp data-start=\"967\" data-end=\"1060\"\u003e\u003cstrong data-start=\"967\" data-end=\"985\"\u003eTaste Profile:\u003c\/strong\u003e Metallic barro tones, scorched earth, dry dirt, light cementy aftertaste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1061\" data-end=\"1118\"\u003e\n\u003cp data-start=\"1063\" data-end=\"1118\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1079\"\u003eIngredients:\u003c\/strong\u003e 100% natural Mexican terracotta claypot powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1119\" data-end=\"1157\"\u003e\n\u003cp data-start=\"1121\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1121\" data-end=\"1143\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico 🇲🇽\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1158\" data-end=\"1184\"\u003e\n\u003cp data-start=\"1160\" data-end=\"1184\"\u003e\u003cstrong data-start=\"1160\" data-end=\"1171\"\u003eVendor:\u003c\/strong\u003e Shine Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1186\" data-end=\"1807\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1186\" data-end=\"1215\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1215\" data-end=\"1218\"\u003eHandcrafted from the same \u003cem data-start=\"1244\" data-end=\"1256\" data-is-only-node=\"\"\u003ebarro rojo\u003c\/em\u003e clay used in Mexico’s traditional pottery and brickwork, \u003cem data-start=\"1314\" data-end=\"1330\"\u003eMexican Bricks\u003c\/em\u003e are steeped in heritage. Across pre-Columbian South America, edible clays such as \u003cem data-start=\"1413\" data-end=\"1420\"\u003echaco\u003c\/em\u003e (Quechua) and \u003cem data-start=\"1435\" data-end=\"1441\"\u003epasa\u003c\/em\u003e (Aymara) were prized for their mineral richness and grounding properties. These clays, rich in natural smectites, were often incorporated into food rituals and clay sauces — where the earth itself became an ingredient. Each \u003cem data-start=\"1666\" data-end=\"1681\"\u003eMexican Brick\u003c\/em\u003e embodies this ancient connection, bringing the elemental taste of Mexican soil and tradition to every crunchy, sunbaked bite.\u003c\/p\u003e\n\u003cp data-start=\"2348\" data-end=\"2359\"\u003e\u003cstrong data-start=\"2348\" data-end=\"2357\"\u003eUses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2360\" data-end=\"2623\"\u003e\n\u003cli data-start=\"2360\" data-end=\"2406\"\u003e\n\u003cp data-start=\"2362\" data-end=\"2406\"\u003eSensory play and mindful texture enjoyment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2407\" data-end=\"2443\"\u003e\n\u003cp data-start=\"2409\" data-end=\"2443\"\u003eCollecting and aesthetic display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2444\" data-end=\"2502\"\u003e\n\u003cp data-start=\"2446\" data-end=\"2502\"\u003eControlled clay tasting for pica and geophagy cravings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2503\" data-end=\"2556\"\u003e\n\u003cp data-start=\"2505\" data-end=\"2556\"\u003eRelaxation or grounding through texture and scent\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2557\" data-end=\"2623\"\u003e\n\u003cp data-start=\"2559\" data-end=\"2623\"\u003eSoaking and softening for deeper red-earth flavour exploration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52728394776903,"sku":"0404110229","price":8.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/8_e9b24e3c-8807-4173-91bc-388768269c6b.png?v=1767550300"},{"product_id":"tiny-tots-indian-mini-terracotta-edible-clay-pots","title":"Tiny Tots – Earthy Indian Mini Terracotta Pots","description":"\u003ch3\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTiny Tots are natural Indian terracotta clay pots known for their gentle crunch, smooth texture, and warm earthy flavour. These charming miniature pots are handcrafted from mineral-rich red terracotta clay and shaped into tiny rounded vessels with decorative rim detailing, offering a satisfying sensory experience in a delightfully small format.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDespite their size, Tiny Tots deliver a clean, forgiving crunch that quickly softens into a smooth earthy breakdown. Unlike harder terracotta pieces, they are free from harsh grit and excessive resistance, making them particularly enjoyable for those who appreciate softer clay textures and easy-going crunches. The flavour is rich with warm soil notes, muddy earthiness, and classic terracotta minerals, creating a grounded and comforting sensory experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally inspired by India's long-standing pottery traditions, these miniature pots reflect the same craftsmanship and mineral character found in larger terracotta vessels. Their petite size, authentic appearance, and approachable texture make them popular with collectors, terracotta enthusiasts, and those who enjoy gentler clay experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smooth terracotta crunch with a soft earthy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm soil, muddy earth, terracotta minerals, and baked clay notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta lovers, collectors, beginners, ASMR enthusiasts, softer crunch seekers\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A charming miniature terracotta pot with a clean crunch, smooth finish, and comforting earthy flavour profile\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a richer muddy-earth texture with enhanced terracotta notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm clay, terracotta dust, wet earth, petrichor, baked soil\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approx. 5 miniature pots per portion\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rounded miniature clay pots with decorative rim detail\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep reddish-brown terracotta with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Red Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hari\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Miniature terracotta pots have long been crafted alongside larger vessels within Indian pottery traditions, often formed from the same mineral-rich clay and fired using traditional methods. These tiny creations preserve the earthy aroma, terracotta character, and artisanal heritage associated with India's enduring relationship with clay craftsmanship.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":54050538750279,"sku":"02050600871","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":54050538783047,"sku":"02050600872","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/TinyTots_e4de0d4a-1cb9-48d4-bf44-c6127cea5f6c.png?v=1767321846"},{"product_id":"smokey-creamy-bites-indian-edible-clay","title":"Smokey Creamy Bites - Indian Smoky edible clay and creamy chalk treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"67\" data-end=\"81\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"83\" data-end=\"968\"\u003eSmokey Creamy Bites are a natural Indian clay and chalk blend known for their soft smoky crunch and creamy mineral finish. These small flower-shaped bites deliver a satisfying sensory experience with notes of roasted dry fruit clay, charcoal earthiness, creamy white chalk, and soft mineral sweetness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a crumbly creamy finish with a distinctive roasted earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian roasted clay preparation methods, these bites are valued for their grounding texture, authentic smoky crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"970\" data-end=\"985\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"987\" data-end=\"1587\"\u003e\u003cstrong data-start=\"987\" data-end=\"999\"\u003eTexture:\u003c\/strong\u003e Soft medium crunch with crumbly creamy melt-down\u003cbr data-start=\"1048\" data-end=\"1051\"\u003e\u003cstrong data-start=\"1051\" data-end=\"1061\"\u003eTaste:\u003c\/strong\u003e Smoky roasted minerals balanced with creamy white chalk notes\u003cbr data-start=\"1123\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1144\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"1160\" data-end=\"1163\"\u003e\u003cstrong data-start=\"1163\" data-end=\"1174\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1185\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1188\" data-end=\"1201\"\u003eBest for:\u003c\/strong\u003e Smoky clay lovers, ASMR sessions, beginners, creamy texture fans\u003cbr data-start=\"1266\" data-end=\"1269\"\u003e\u003cstrong data-start=\"1269\" data-end=\"1289\"\u003eClay experience:\u003c\/strong\u003e A layered sensory clay with roasted smoky crunches that soften into a creamy, smooth mineral finish.\u003cbr data-start=\"1390\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1393\" data-end=\"1408\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1421\" data-end=\"1424\"\u003e\u003cstrong data-start=\"1424\" data-end=\"1446\"\u003eHydration texture:\u003c\/strong\u003e Becomes velvety, creamy, and lightly powdery when dampened\u003cbr data-start=\"1505\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1508\" data-end=\"1524\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, charcoal clay, dry fruit smoke, creamy minerals\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1589\" data-end=\"1607\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1609\" data-end=\"2165\"\u003e\u003cstrong data-start=\"1609\" data-end=\"1620\"\u003eWeight:\u003c\/strong\u003e 70–80g per pack\u003cbr data-start=\"1636\" data-end=\"1639\"\u003e\u003cstrong data-start=\"1639\" data-end=\"1649\"\u003eShape:\u003c\/strong\u003e Small flower-shaped bites\u003cbr data-start=\"1675\" data-end=\"1678\"\u003e\u003cstrong data-start=\"1678\" data-end=\"1689\"\u003eColour:\u003c\/strong\u003e Dark grey and white marbled tones\u003cbr data-start=\"1723\" data-end=\"1726\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1742\"\u003eIngredients:\u003c\/strong\u003e Dry Fruit Clay and White Chalk (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1827\" data-end=\"1830\"\u003e\u003cstrong data-start=\"1830\" data-end=\"1841\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003cbr data-start=\"1851\" data-end=\"1854\"\u003e\u003cstrong data-start=\"1854\" data-end=\"1883\"\u003eTraditional clay origins:\u003c\/strong\u003e Dry fruit clay is traditionally prepared in India through roasting methods that intensify its smoky aroma, mineral depth, and earthy crunch. Combined with creamy white chalk, this blend creates a softer and more balanced sensory clay experience.\u003cbr data-start=\"2129\" data-end=\"2132\"\u003e\u003cstrong data-start=\"2132\" data-end=\"2148\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2167\" data-end=\"2180\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2182\" data-end=\"2565\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53071950119239,"sku":"0405090169","price":4.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Smokey_Creamy_Bites.png?v=1772741750"},{"product_id":"rainbow-rolls-clay-treats","title":"Rainbow Rolls - Edible Clay treats for Pica\/ Geophagia","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"43\" data-end=\"65\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"66\" data-end=\"372\"\u003eRainbow Clay Sticks are a vibrant limited-edition creation from \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e, crafted from a colourful blend of mixed clays and mineral crumbs. Each stick is formed from a diverse combination of clay varieties, producing layered rainbow tones that make every piece visually unique.\u003c\/p\u003e\n\u003cp data-start=\"374\" data-end=\"724\"\u003eThis blend brings together a wide range of textures and mineral profiles, creating a balanced earthy flavour with subtle smokiness and distinctive mineral depth. The sticks deliver a gentle, medium crunch that breaks down into a smooth earthy crumble, offering a playful yet satisfying clay experience for collectors and adventurous clay enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"955\"\u003eWith their striking multi-coloured appearance and mixed clay composition, Rainbow Clay Sticks are designed as a special stash-box addition — a limited release that celebrates variety, colour, and texture in one unique clay treat.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"957\" data-end=\"979\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"980\" data-end=\"1202\"\u003eRainbow Clay Sticks have a medium-soft crunch that breaks cleanly before crumbling into fine mineral dust. The compressed blend of clays creates a gentle snap followed by a smooth earthy crumble with light dusty fragments.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1204\" data-end=\"1223\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1224\" data-end=\"1450\"\u003eThe flavour profile is earthy and mineral-rich with noticeable gasoline-like notes and mild smokiness. The mixed clay composition produces layered mineral undertones, combining subtle slate dryness with deeper earthy flavours.\u003c\/p\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1452\" data-end=\"1473\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1474\" data-end=\"1722\"\u003eBecause the sticks are made from a blend of different clay types, each bite may reveal slightly different textures and flavour nuances. The result is a varied and engaging clay experience that highlights the diversity of traditional clay materials.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1724\" data-end=\"1740\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1741\" data-end=\"1978\"\u003e\n\u003cli data-section-id=\"8ctdqe\" data-start=\"1741\" data-end=\"1780\"\u003e\n\u003cp data-start=\"1743\" data-end=\"1780\"\u003eLimited-edition mixed clay creation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"c2c179\" data-start=\"1781\" data-end=\"1830\"\u003e\n\u003cp data-start=\"1783\" data-end=\"1830\"\u003eDistinctive rainbow multi-coloured appearance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hrcxpx\" data-start=\"1831\" data-end=\"1873\"\u003e\n\u003cp data-start=\"1833\" data-end=\"1873\"\u003eMedium-soft crunch with smooth crumble\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kx571i\" data-start=\"1874\" data-end=\"1929\"\u003e\n\u003cp data-start=\"1876\" data-end=\"1929\"\u003eBlend of multiple clay varieties and mineral crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11rq4h2\" data-start=\"1930\" data-end=\"1978\"\u003e\n\u003cp data-start=\"1932\" data-end=\"1978\"\u003eUnique collector’s item for clay enthusiasts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1980\" data-end=\"1999\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2000\" data-end=\"2737\"\u003e\n\u003cli data-section-id=\"1lgz1zh\" data-start=\"2000\" data-end=\"2034\"\u003e\n\u003cp data-start=\"2002\" data-end=\"2034\"\u003e\u003cstrong data-start=\"2002\" data-end=\"2011\"\u003eSize:\u003c\/strong\u003e Approximately 5–7 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qvky5g\" data-start=\"2035\" data-end=\"2056\"\u003e\n\u003cp data-start=\"2037\" data-end=\"2056\"\u003e\u003cstrong data-start=\"2037\" data-end=\"2048\"\u003eWeight:\u003c\/strong\u003e 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1up1ojf\" data-start=\"2057\" data-end=\"2077\"\u003e\n\u003cp data-start=\"2059\" data-end=\"2077\"\u003e\u003cstrong data-start=\"2059\" data-end=\"2069\"\u003eShape:\u003c\/strong\u003e Stick\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1316g6t\" data-start=\"2078\" data-end=\"2117\"\u003e\n\u003cp data-start=\"2080\" data-end=\"2117\"\u003e\u003cstrong data-start=\"2080\" data-end=\"2091\"\u003eColour:\u003c\/strong\u003e Rainbow, multi-coloured\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1njmecv\" data-start=\"2118\" data-end=\"2181\"\u003e\n\u003cp data-start=\"2120\" data-end=\"2181\"\u003e\u003cstrong data-start=\"2120\" data-end=\"2132\"\u003eTexture:\u003c\/strong\u003e Compressed clay blend with soft crumbly crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5umerw\" data-start=\"2182\" data-end=\"2227\"\u003e\n\u003cp data-start=\"2184\" data-end=\"2227\"\u003e\u003cstrong data-start=\"2184\" data-end=\"2202\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium soft crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"6t6nte\" data-start=\"2228\" data-end=\"2312\"\u003e\n\u003cp data-start=\"2230\" data-end=\"2312\"\u003e\u003cstrong data-start=\"2230\" data-end=\"2248\"\u003eTaste profile:\u003c\/strong\u003e Earthy mineral flavour with gasoline notes and mild smokiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1npsnt8\" data-start=\"2313\" data-end=\"2412\"\u003e\n\u003cp data-start=\"2315\" data-end=\"2412\"\u003e\u003cstrong data-start=\"2315\" data-end=\"2331\"\u003eIngredients:\u003c\/strong\u003e Mix of ball clays, slates, Nakumatts, clay pots, Multani clay, and grey crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2413\" data-end=\"2445\"\u003e\n\u003cp data-start=\"2415\" data-end=\"2445\"\u003e\u003cstrong data-start=\"2415\" data-end=\"2437\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1j069yj\" data-start=\"2446\" data-end=\"2499\"\u003e\n\u003cp data-start=\"2448\" data-end=\"2499\"\u003e\u003cstrong data-start=\"2448\" data-end=\"2459\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1j8yn1z\" data-start=\"2500\" data-end=\"2737\"\u003e\n\u003cp data-start=\"2502\" data-end=\"2737\"\u003e\u003cstrong data-start=\"2502\" data-end=\"2531\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional clay blends used in geophagy, combining multiple clay sources such as slate, Nakumatt, and Multani to create layered mineral flavours and varied textures prized by clay enthusiasts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3539\" data-end=\"3542\"\u003e\n\u003cp data-start=\"3544\" data-end=\"3905\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003e\u003cstrong data-start=\"3544\" data-end=\"3559\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53093443699015,"sku":"0405090153","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Rainbow_Rolls_243d1767-77ad-411c-9db9-98dcd6acba34.png?v=1773618479"},{"product_id":"thick-red-slate-pencils","title":"Red Slate Pencils - Edible Shale stone for Pica\/ Geophagia","description":"\u003carticle class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-106\" data-scroll-anchor=\"true\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"relative flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"c87f9c8c-1647-4a72-96a6-74db51f7070a\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light\"\u003e\n\u003ch3 data-section-id=\"3iyklq\" data-start=\"22\" data-end=\"44\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"45\" data-end=\"759\"\u003eRed Slate Pencils are striking pencil-shaped rods made from natural red shale stone clay, offering a bold and deeply earthy clay experience. Their rich terracotta tones hint at the mineral depth within, delivering a dense, satisfying crunch from the first bite. These pencils snap with a firm layered break before gradually softening into a smooth, clay-like crumble that coats the mouth. The flavour leans strongly toward rain-soaked earth and damp concrete, balanced with subtle chalky minerals and occasional iron-like or papery undertones depending on the batch. Raw, grounding, and authentically earthy, Red Slate Pencils are particularly loved by enthusiasts who appreciate deeper soil-forward clay flavours.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"761\" data-end=\"783\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"784\" data-end=\"1082\"\u003eRed Slate Pencils are dense and firm with a hard, layered snap. When crunched, they fracture into natural shale layers before softening into a clay-like crumble. Some pieces break down smooth and creamy, while others carry a gentle natural grit, reflecting the raw stone-like structure of the clay.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1084\" data-end=\"1103\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1104\" data-end=\"1421\"\u003eThe flavour is mineral-rich and distinctly earthy, often compared to wet soil or rain-soaked concrete. Subtle chalk notes sit beneath deeper clay flavours, while occasional iron-like or papery tones can appear depending on the batch. The aroma carries that familiar “after rain” earthiness many clay lovers recognise.\u003c\/p\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1423\" data-end=\"1444\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1445\" data-end=\"1716\"\u003eRed Slate Pencils offer a more robust slate experience compared to white varieties. Their harder crunch and deeper soil-like flavour profile make them especially appealing to seasoned clay enthusiasts who enjoy strong mineral character and authentic earth-forward tastes.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1718\" data-end=\"1734\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1735\" data-end=\"1982\"\u003e\n\u003cli data-section-id=\"u10bax\" data-start=\"1735\" data-end=\"1775\"\u003e\n\u003cp data-start=\"1737\" data-end=\"1775\"\u003eClassic pencil-style slate clay rods\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1e9icmd\" data-start=\"1776\" data-end=\"1830\"\u003e\n\u003cp data-start=\"1778\" data-end=\"1830\"\u003eDeep earthy flavour with rain-soaked mineral notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"e0gh1x\" data-start=\"1831\" data-end=\"1874\"\u003e\n\u003cp data-start=\"1833\" data-end=\"1874\"\u003eHard crunch with natural shale layering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1n2crnc\" data-start=\"1875\" data-end=\"1931\"\u003e\n\u003cp data-start=\"1877\" data-end=\"1931\"\u003eVariable breakdown from smooth crumble to light grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ffoipj\" data-start=\"1932\" data-end=\"1982\"\u003e\n\u003cp data-start=\"1934\" data-end=\"1982\"\u003ePopular with experienced clay and slate lovers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1984\" data-end=\"2003\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2004\" data-end=\"3002\"\u003e\n\u003cli data-section-id=\"smfqc9\" data-start=\"2004\" data-end=\"2042\"\u003e\n\u003cp data-start=\"2006\" data-end=\"2042\"\u003e\u003cstrong data-start=\"2006\" data-end=\"2015\"\u003eSize:\u003c\/strong\u003e Small pencil-shaped rods\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1dxhzwm\" data-start=\"2043\" data-end=\"2060\"\u003e\n\u003cp data-start=\"2045\" data-end=\"2060\"\u003e\u003cstrong data-start=\"2045\" data-end=\"2056\"\u003eWeight:\u003c\/strong\u003e —\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xba1d7\" data-start=\"2061\" data-end=\"2105\"\u003e\n\u003cp data-start=\"2063\" data-end=\"2105\"\u003e\u003cstrong data-start=\"2063\" data-end=\"2073\"\u003eShape:\u003c\/strong\u003e Straight, thick slate pencils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ltvjdn\" data-start=\"2106\" data-end=\"2149\"\u003e\n\u003cp data-start=\"2108\" data-end=\"2149\"\u003e\u003cstrong data-start=\"2108\" data-end=\"2119\"\u003eColour:\u003c\/strong\u003e Rust red to deep terracotta\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"on3rk6\" data-start=\"2150\" data-end=\"2284\"\u003e\n\u003cp data-start=\"2152\" data-end=\"2284\"\u003e\u003cstrong data-start=\"2152\" data-end=\"2164\"\u003eTexture:\u003c\/strong\u003e Very firm and crunchy; layered break with a variable finish ranging from lightly gritty to smooth, paste-like crumble\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9n1cj7\" data-start=\"2285\" data-end=\"2349\"\u003e\n\u003cp data-start=\"2287\" data-end=\"2349\"\u003e\u003cstrong data-start=\"2287\" data-end=\"2305\"\u003eCrunch factor:\u003c\/strong\u003e 4 – hard crunch with a dense layered snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1o98478\" data-start=\"2350\" data-end=\"2486\"\u003e\n\u003cp data-start=\"2352\" data-end=\"2486\"\u003e\u003cstrong data-start=\"2352\" data-end=\"2370\"\u003eTaste profile:\u003c\/strong\u003e Earthy and mineral-forward; wet dirt, rain-soaked concrete, mild chalkiness with occasional irony or papery notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"u0vcj4\" data-start=\"2487\" data-end=\"2528\"\u003e\n\u003cp data-start=\"2489\" data-end=\"2528\"\u003e\u003cstrong data-start=\"2489\" data-end=\"2505\"\u003eIngredients:\u003c\/strong\u003e Red shale stone clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2529\" data-end=\"2561\"\u003e\n\u003cp data-start=\"2531\" data-end=\"2561\"\u003e\u003cstrong data-start=\"2531\" data-end=\"2553\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5okp9e\" data-start=\"2562\" data-end=\"2579\"\u003e\n\u003cp data-start=\"2564\" data-end=\"2579\"\u003e\u003cstrong data-start=\"2564\" data-end=\"2575\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lvl536\" data-start=\"2580\" data-end=\"3002\"\u003e\n\u003cp data-start=\"2582\" data-end=\"3002\"\u003e\u003cstrong data-start=\"2582\" data-end=\"2611\"\u003eTraditional clay origins:\u003c\/strong\u003e Slate pencils have long been recognised within South Asian geophagy traditions for their distinctive rod shape and mineral crunch. Red slate varieties are especially valued for their rain-soaked earth flavour and soil-rich character. As a naturally mined shale clay, each batch varies slightly in taste, texture, and density, reflecting the natural landscape from which the clay is sourced.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e\u003ci\u003eDisclaimer:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g \/ Thick","offer_id":53095621132615,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"100g \/ Thin","offer_id":53934795718983,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g \/ Thick","offer_id":53095621165383,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"250g \/ Thin","offer_id":53934795751751,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/14_cd10ae5b-7a94-433b-a0f6-0001a52f8d92.png?v=1767905714"},{"product_id":"rustic-hearts-clay-treats-for-pica-geophagia","title":"Rustic Hearts - Indian Terracotta and Chalk treats","description":"\u003cp data-start=\"54\" data-end=\"555\"\u003eRustic Hearts by Rose Clay are delicate, small heart-shaped pieces crafted for those who appreciate a gentler, more traditional clay experience. Made from White Khadi and Clay Pot Dust, this blend leans into soft earthiness with a clean, chalk-forward finish. The flavour is balanced and uncomplicated — mineral-rich but mellow, with that familiar dry clay warmth that lingers lightly. Their petite heart shape adds charm, but the texture keeps things grounded: steady, crumbly and quietly satisfying.\u003c\/p\u003e\n\u003ch3 data-start=\"557\" data-end=\"567\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"568\" data-end=\"591\"\u003eSmall bite-sized hearts\u003c\/p\u003e\n\u003ch3 data-start=\"593\" data-end=\"605\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"606\" data-end=\"610\"\u003e100g\u003c\/p\u003e\n\u003ch3 data-start=\"612\" data-end=\"623\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"624\" data-end=\"649\"\u003eSmall heart-shaped pieces\u003c\/p\u003e\n\u003ch3 data-start=\"651\" data-end=\"663\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"664\" data-end=\"710\"\u003eSoft off-white with pale terracotta undertones\u003c\/p\u003e\n\u003ch3 data-start=\"712\" data-end=\"725\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"726\" data-end=\"768\"\u003eDry and chalky with a light, crumbly break\u003c\/p\u003e\n\u003ch3 data-start=\"770\" data-end=\"789\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"790\" data-end=\"833\"\u003e3 – Medium soft crunch with an easy crumble\u003c\/p\u003e\n\u003ch3 data-start=\"835\" data-end=\"854\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"855\" data-end=\"964\"\u003eEarthy and chalky with gentle mineral notes. Subtle hints of dry soil, clay dust and a clean, powdery finish.\u003c\/p\u003e\n\u003ch3 data-start=\"966\" data-end=\"983\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"984\" data-end=\"1015\"\u003eWhite Khadi clay, Clay Pot Dust\u003c\/p\u003e\n\u003ch3 data-start=\"1017\" data-end=\"1040\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1041\" data-end=\"1046\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"1048\" data-end=\"1060\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1061\" data-end=\"1070\"\u003eRose Clay\u003c\/p\u003e\n\u003ch3 data-start=\"1072\" data-end=\"1102\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1103\" data-end=\"1369\"\u003eWhite Khadi is traditionally valued for its mild, mineral-forward profile and lighter tone, while Clay Pot Dust reflects the earthy character of fired terracotta vessels. Together, they create a simple, heritage-inspired blend rooted in traditional clay preparation.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53209025708359,"sku":"0405090165","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e8fa8f0b-1dc5-4b3d-abd6-4b189fd82aa4.png?v=1776210157"},{"product_id":"mars-pucks","title":"Mars Pucks - Edible triple layered Indian Clay treats","description":"\u003ch3 data-end=\"37\" data-start=\"15\" data-section-id=\"f0xuy6\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"507\" data-start=\"38\"\u003eMars Pucks are bold, triple-layered clay treats crafted for those who enjoy depth of flavour and a satisfying crunch journey. Each puck is carefully built from a blend of distinctive clays, creating visible layers that deliver a changing texture and taste as you bite through. The combination of earthy minerals, chalky softness and roasted smoky notes makes these pucks particularly appealing for those who enjoy complex clay profiles rather than a single-note crunch.\u003c\/p\u003e\n\u003cp data-end=\"875\" data-start=\"509\"\u003eThe layered construction means every bite reveals something slightly different — from dense mineral crunch to softer chalky crumble and subtle smoky roasted tones. With a balanced mix of Red Nak, Pink Love, White Candy, Dry Fruit clay and Red Khadi, Mars Pucks offer a rich sensory experience that moves between classic earthy clay notes and deeper roasted flavours.\u003c\/p\u003e\n\u003cp data-end=\"1045\" data-start=\"877\"\u003eHandcrafted by Rose Clay in India, these layered pucks bring together several beloved clay varieties into one satisfying treat designed for slow, intentional crunching.\u003c\/p\u003e\n\u003chr data-end=\"1050\" data-start=\"1047\"\u003e\n\u003ch3 data-end=\"1074\" data-start=\"1052\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1380\" data-start=\"1075\"\u003eMars Pucks deliver a layered crunch experience. The denser Nakumatt and Khadi clays create a firm bite, while the chalkier White Candy and Pink Love layers soften slightly when chewed, giving a crumbly, powdery finish. Dry Fruit clay introduces a roasted crispness that enhances the overall crunch factor.\u003c\/p\u003e\n\u003chr data-end=\"1385\" data-start=\"1382\"\u003e\n\u003ch3 data-end=\"1406\" data-start=\"1387\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1713\" data-start=\"1407\"\u003eExpect an earthy, chalky flavour profile with noticeable smoky undertones. The Dry Fruit clay contributes a roasted, slightly charcoal-like depth, while the Nakumatt and Khadi bring classic mineral-rich clay notes. The overall profile is grounded, earthy and gently smoky with a lingering dry-earth finish.\u003c\/p\u003e\n\u003chr data-end=\"1718\" data-start=\"1715\"\u003e\n\u003ch3 data-end=\"1741\" data-start=\"1720\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"1961\" data-start=\"1742\"\u003eMars Pucks are ideal for those who enjoy layered clay textures and multi-dimensional flavour. They provide a gradual crunch experience rather than a single hard bite, making them perfect for slow savoury clay enjoyment.\u003c\/p\u003e\n\u003chr data-end=\"1966\" data-start=\"1963\"\u003e\n\u003ch3 data-end=\"1986\" data-start=\"1968\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2176\" data-start=\"1987\"\u003e\n\u003cli data-end=\"2022\" data-start=\"1987\" data-section-id=\"9mmrw4\"\u003e\n\u003cp data-end=\"2022\" data-start=\"1989\"\u003eTriple layered clay puck design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2058\" data-start=\"2023\" data-section-id=\"13ciglf\"\u003e\n\u003cp data-end=\"2058\" data-start=\"2025\"\u003eBlend of five traditional clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2104\" data-start=\"2059\" data-section-id=\"jb4dto\"\u003e\n\u003cp data-end=\"2104\" data-start=\"2061\"\u003eBalanced earthy, chalky and smoky flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2151\" data-start=\"2105\" data-section-id=\"11m0i8r\"\u003e\n\u003cp data-end=\"2151\" data-start=\"2107\"\u003eMixed crunch textures from firm to crumbly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2176\" data-start=\"2152\" data-section-id=\"17cxhwp\"\u003e\n\u003cp data-end=\"2176\" data-start=\"2154\"\u003eHandcrafted clay treat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2181\" data-start=\"2178\"\u003e\n\u003ch3 data-end=\"2204\" data-start=\"2183\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2821\" data-start=\"2205\"\u003e\n\u003cli data-end=\"2257\" data-start=\"2205\" data-section-id=\"1pvz5c3\"\u003e\n\u003cp data-end=\"2257\" data-start=\"2207\"\u003e\u003cstrong data-end=\"2216\" data-start=\"2207\"\u003eSize:\u003c\/strong\u003e Approximately 4–5 cm diameter per puck\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2289\" data-start=\"2258\" data-section-id=\"1xefawy\"\u003e\n\u003cp data-end=\"2289\" data-start=\"2260\"\u003e\u003cstrong data-end=\"2271\" data-start=\"2260\"\u003eWeight:\u003c\/strong\u003e Up to 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2318\" data-start=\"2290\" data-section-id=\"p8npi9\"\u003e\n\u003cp data-end=\"2318\" data-start=\"2292\"\u003e\u003cstrong data-end=\"2302\" data-start=\"2292\"\u003eShape:\u003c\/strong\u003e Layered pucks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2390\" data-start=\"2319\" data-section-id=\"m11x94\"\u003e\n\u003cp data-end=\"2390\" data-start=\"2321\"\u003e\u003cstrong data-end=\"2332\" data-start=\"2321\"\u003eColour:\u003c\/strong\u003e Mixed layers of red, pink, white and dark roasted tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2445\" data-start=\"2391\" data-section-id=\"yftzzc\"\u003e\n\u003cp data-end=\"2445\" data-start=\"2393\"\u003e\u003cstrong data-end=\"2405\" data-start=\"2393\"\u003eTexture:\u003c\/strong\u003e Firm, chalky and crumbly layered bite\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2510\" data-start=\"2446\" data-section-id=\"11x4cd4\"\u003e\n\u003cp data-end=\"2510\" data-start=\"2448\"\u003e\u003cstrong data-end=\"2466\" data-start=\"2448\"\u003eCrunch Factor:\u003c\/strong\u003e Medium to high crunch with crumbly finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2584\" data-start=\"2511\" data-section-id=\"lr94am\"\u003e\n\u003cp data-end=\"2584\" data-start=\"2513\"\u003e\u003cstrong data-end=\"2531\" data-start=\"2513\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, chalky, smoky, mineral-rich, roasted notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2664\" data-start=\"2585\" data-section-id=\"1hdd8vl\"\u003e\n\u003cp data-end=\"2664\" data-start=\"2587\"\u003e\u003cstrong data-end=\"2603\" data-start=\"2587\"\u003eIngredients:\u003c\/strong\u003e Red Nak, Pink Love, White Candy, Dry Fruit clay, Red Khadi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2697\" data-start=\"2665\" data-section-id=\"1ajyefg\"\u003e\n\u003cp data-end=\"2697\" data-start=\"2667\"\u003e\u003cstrong data-end=\"2689\" data-start=\"2667\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2723\" data-start=\"2698\" data-section-id=\"1485r2i\"\u003e\n\u003cp data-end=\"2723\" data-start=\"2700\"\u003e\u003cstrong data-end=\"2711\" data-start=\"2700\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2821\" data-start=\"2724\" data-section-id=\"16hd925\"\u003e\n\u003cp data-end=\"2821\" data-start=\"2726\"\u003e\u003cstrong data-end=\"2755\" data-start=\"2726\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Blend of Nakumatt, Khadi and roasted Dry Fruit style edible clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3855\" data-end=\"3858\"\u003e\n\u003cp data-start=\"3860\" data-end=\"4221\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003e\u003cstrong data-start=\"3860\" data-end=\"3875\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53209027608903,"sku":"0405090144","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_f2e0e6e7-bd70-458b-8f53-80467f6a9514.png?v=1773618595"},{"product_id":"red-smoke-balls-clay-treats-for-pica-geophagia","title":"Red Smoke Balls - Indian Smoky Clay treats","description":"\u003cp data-end=\"690\" data-start=\"0\"\u003e\u003cstrong data-end=\"20\" data-start=\"0\"\u003eProduct Overview\u003c\/strong\u003e\u003cbr data-end=\"23\" data-start=\"20\"\u003eRed Smoke Balls are a bold, full-bodied blend crafted for those who appreciate depth, richness, and a layered clay profile. Formed into compact 3–4 cm spheres, these pieces combine the grounding earthiness of red khadi with the iron-rich intensity of red Nakumatt, elevated by the subtle smokiness of roasted crumbs scattered throughout. Each ball delivers a firm, satisfying bite that breaks into a textured crumble, gradually releasing its complex flavour — earthy at the core, with metallic undertones and a gentle smoky finish. This is a well-balanced yet powerful combination, offering a deeply satisfying experience for those drawn to richer, more robust clays.\u003c\/p\u003e\n\u003chr data-end=\"695\" data-start=\"692\"\u003e\n\u003cp data-end=\"842\" data-start=\"697\"\u003e\u003cstrong data-end=\"717\" data-start=\"697\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-end=\"720\" data-start=\"717\"\u003eFirm and compact with a solid initial bite, breaking into a slightly coarse crumble with fine, smoky fragments throughout.\u003c\/p\u003e\n\u003chr data-end=\"847\" data-start=\"844\"\u003e\n\u003cp data-end=\"979\" data-start=\"849\"\u003e\u003cstrong data-end=\"866\" data-start=\"849\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-end=\"869\" data-start=\"866\"\u003eEarthy and mineral-forward, layered with metallic iron notes and a subtle smoky undertone from roasted crumbs.\u003c\/p\u003e\n\u003chr data-end=\"984\" data-start=\"981\"\u003e\n\u003cp data-end=\"1152\" data-start=\"986\"\u003e\u003cstrong data-end=\"1005\" data-start=\"986\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-end=\"1008\" data-start=\"1005\"\u003eA steady, evolving experience — starting with a dense bite, moving into a textured crumble, and finishing with lingering earthy and smoky depth.\u003c\/p\u003e\n\u003chr data-end=\"1157\" data-start=\"1154\"\u003e\n\u003cp data-end=\"1177\" data-start=\"1159\"\u003e\u003cstrong data-end=\"1175\" data-start=\"1159\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1453\" data-start=\"1178\"\u003e\n\u003cli data-end=\"1223\" data-start=\"1178\" data-section-id=\"b0ogcd\"\u003eBlend of red khadi and red Nakumatt clays\u003c\/li\u003e\n\u003cli data-end=\"1282\" data-start=\"1224\" data-section-id=\"mzorhu\"\u003eInfused with smoky roasted crumbs for added complexity\u003c\/li\u003e\n\u003cli data-end=\"1334\" data-start=\"1283\" data-section-id=\"q41s1h\"\u003eCompact ball shape for a dense, satisfying bite\u003c\/li\u003e\n\u003cli data-end=\"1390\" data-start=\"1335\" data-section-id=\"6itgcx\"\u003eEarthy, metallic, and lightly smoky flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1453\" data-start=\"1391\" data-section-id=\"143q6eu\"\u003eIdeal for those who enjoy richer, iron-forward clay blends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1458\" data-start=\"1455\"\u003e\n\u003cp data-end=\"1481\" data-start=\"1460\"\u003e\u003cstrong data-end=\"1479\" data-start=\"1460\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2331\" data-start=\"1482\"\u003e\n\u003cli data-end=\"1508\" data-start=\"1482\" data-section-id=\"1f9ufp9\"\u003e\n\u003cstrong data-end=\"1493\" data-start=\"1484\"\u003eSize:\u003c\/strong\u003e 3–4 cm balls\u003c\/li\u003e\n\u003cli data-end=\"1556\" data-start=\"1509\" data-section-id=\"1b0mnnr\"\u003e\n\u003cstrong data-end=\"1522\" data-start=\"1511\"\u003eWeight:\u003c\/strong\u003e Approx. 80g (may vary slightly)\u003c\/li\u003e\n\u003cli data-end=\"1577\" data-start=\"1557\" data-section-id=\"pynqgd\"\u003e\n\u003cstrong data-end=\"1569\" data-start=\"1559\"\u003eShape:\u003c\/strong\u003e Balls\u003c\/li\u003e\n\u003cli data-end=\"1624\" data-start=\"1578\" data-section-id=\"fqg992\"\u003e\n\u003cstrong data-end=\"1591\" data-start=\"1580\"\u003eColour:\u003c\/strong\u003e Deep red with darker speckling\u003c\/li\u003e\n\u003cli data-end=\"1703\" data-start=\"1625\" data-section-id=\"1qdlgzh\"\u003e\n\u003cstrong data-end=\"1639\" data-start=\"1627\"\u003eTexture:\u003c\/strong\u003e Firm, slightly coarse clay that crumbles with smoky fragments\u003c\/li\u003e\n\u003cli data-end=\"1768\" data-start=\"1704\" data-section-id=\"1kchbpm\"\u003e\n\u003cstrong data-end=\"1724\" data-start=\"1706\"\u003eCrunch factor:\u003c\/strong\u003e Medium to strong crunch with a dense bite\u003c\/li\u003e\n\u003cli data-end=\"1843\" data-start=\"1769\" data-section-id=\"vwrehi\"\u003e\n\u003cstrong data-end=\"1789\" data-start=\"1771\"\u003eTaste profile:\u003c\/strong\u003e Earthy, metallic, iron-rich with subtle smoky notes\u003c\/li\u003e\n\u003cli data-end=\"1925\" data-start=\"1844\" data-section-id=\"1rmwq80\"\u003e\n\u003cstrong data-end=\"1862\" data-start=\"1846\"\u003eIngredients:\u003c\/strong\u003e Red khadi clay, red Nakumatt clay, smoky roasted clay crumbs\u003c\/li\u003e\n\u003cli data-end=\"1958\" data-start=\"1926\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"1950\" data-start=\"1928\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"1984\" data-start=\"1959\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"1972\" data-start=\"1961\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2331\" data-start=\"1985\" data-section-id=\"u84r79\"\u003e\n\u003cstrong data-end=\"2016\" data-start=\"1987\"\u003eTraditional clay origins:\u003c\/strong\u003e Red khadi and Nakumatt-style clays are valued across geophagy traditions for their mineral density and rich, iron-forward profiles. These clays are often associated with deeper, more robust flavour experiences, while the addition of roasted elements introduces a smoky dimension that enhances both aroma and taste.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53209028231495,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_044d501c-dbbe-4fd6-a4f6-5f55f4657bac.png?v=1775479174"},{"product_id":"red-nakumatt-balls-rose-clay-edible-clay-treats-for-pica-geophagia","title":"Red Nakumatt Balls (Rose Clay) - Iron-rich Indian clay treats","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"39\" data-end=\"65\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"43\" data-end=\"63\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"66\" data-end=\"487\"\u003eRed Nakumatt Balls with Crumbs bring a layered, textural experience to your stash, combining a firm outer shell with a soft, dust-filled centre. Crafted from finely milled Red Nakumatt clay, each ball delivers that signature snap before breaking down into a crumbly, melt-in-the-mouth interior. The contrast between crisp exterior and soft core keeps each bite dynamic, offering both structure and crumble in one piece.\u003c\/p\u003e\n\u003cp data-start=\"489\" data-end=\"692\"\u003eThis is a clay designed for those who appreciate depth—both in texture and flavour. The added crumb interior enhances the overall mouthfeel, creating a more complex, dust-forward experience that lingers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"694\" data-end=\"720\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"698\" data-end=\"718\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"721\" data-end=\"911\"\u003eA firm, snappy outer layer gives way to a soft, crumbly core. The interior dust melts gradually, leaving behind a lightly gritty, chewable finish. A satisfying balance of crunch and crumble.\u003c\/p\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"913\" data-end=\"936\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"917\" data-end=\"934\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"937\" data-end=\"1133\"\u003eExpect bold, earthy notes with a strong geophagic profile. Think wet soil, petrichor, and rich red mineral tones, finished with a subtle metallic depth. Deep, grounding, and unmistakably Nakumatt.\u003c\/p\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1135\" data-end=\"1160\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1139\" data-end=\"1158\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1161\" data-end=\"1409\"\u003eEach ball offers a two-stage experience—crack through the crisp shell, then enjoy the soft collapse of the crumb-filled centre. The evolving texture makes it ideal for slow, mindful enjoyment, especially for those who enjoy complex, dust-led clays.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1hx1w1i\" data-start=\"1411\" data-end=\"1433\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1415\" data-end=\"1431\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1434\" data-end=\"1651\"\u003e\n\u003cli data-section-id=\"1dhufo6\" data-start=\"1434\" data-end=\"1487\"\u003e\n\u003cp data-start=\"1436\" data-end=\"1487\"\u003eDual-texture: crunchy shell with crumbly interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"guea51\" data-start=\"1488\" data-end=\"1523\"\u003e\n\u003cp data-start=\"1490\" data-end=\"1523\"\u003eStrong, earthy red clay flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1op30dm\" data-start=\"1524\" data-end=\"1568\"\u003e\n\u003cp data-start=\"1526\" data-end=\"1568\"\u003eDust-forward with a soft, melting finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"n2lrgg\" data-start=\"1569\" data-end=\"1601\"\u003e\n\u003cp data-start=\"1571\" data-end=\"1601\"\u003eBalanced grit for added chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bfcw0i\" data-start=\"1602\" data-end=\"1651\"\u003e\n\u003cp data-start=\"1604\" data-end=\"1651\"\u003eIdeal for Nakumatt lovers and texture seekers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"3mrb67\" data-start=\"1653\" data-end=\"1678\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1657\" data-end=\"1676\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1679\" data-end=\"2416\"\u003e\n\u003cli data-section-id=\"1il36gr\" data-start=\"1679\" data-end=\"1730\"\u003e\n\u003cp data-start=\"1681\" data-end=\"1730\"\u003e\u003cstrong data-start=\"1681\" data-end=\"1690\"\u003eSize:\u003c\/strong\u003e Varies, approximately 3–5 cm per ball\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1731\" data-end=\"1751\"\u003e\n\u003cp data-start=\"1733\" data-end=\"1751\"\u003e\u003cstrong data-start=\"1733\" data-end=\"1744\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"la9fdb\" data-start=\"1752\" data-end=\"1778\"\u003e\n\u003cp data-start=\"1754\" data-end=\"1778\"\u003e\u003cstrong data-start=\"1754\" data-end=\"1764\"\u003eShape:\u003c\/strong\u003e Round balls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"e788a7\" data-start=\"1779\" data-end=\"1821\"\u003e\n\u003cp data-start=\"1781\" data-end=\"1821\"\u003e\u003cstrong data-start=\"1781\" data-end=\"1792\"\u003eColour:\u003c\/strong\u003e Natural red, pinkish taupe\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11qiouw\" data-start=\"1822\" data-end=\"1874\"\u003e\n\u003cp data-start=\"1824\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1824\" data-end=\"1836\"\u003eTexture:\u003c\/strong\u003e Crunchy exterior, soft crumbly core\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1r2dd10\" data-start=\"1875\" data-end=\"1932\"\u003e\n\u003cp data-start=\"1877\" data-end=\"1932\"\u003e\u003cstrong data-start=\"1877\" data-end=\"1895\"\u003eCrunch factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"134e6mv\" data-start=\"1933\" data-end=\"2012\"\u003e\n\u003cp data-start=\"1935\" data-end=\"2012\"\u003e\u003cstrong data-start=\"1935\" data-end=\"1953\"\u003eTaste profile:\u003c\/strong\u003e Earthy red clay, topsoil, petrichor, metallic undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1h8vj8r\" data-start=\"2013\" data-end=\"2100\"\u003e\n\u003cp data-start=\"2015\" data-end=\"2100\"\u003e\u003cstrong data-start=\"2015\" data-end=\"2031\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt clay powder and crumbs with a pinch of red khadi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2101\" data-end=\"2133\"\u003e\n\u003cp data-start=\"2103\" data-end=\"2133\"\u003e\u003cstrong data-start=\"2103\" data-end=\"2125\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5okp9e\" data-start=\"2134\" data-end=\"2151\"\u003e\n\u003cp data-start=\"2136\" data-end=\"2151\"\u003e\u003cstrong data-start=\"2136\" data-end=\"2147\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14z4j5x\" data-start=\"2152\" data-end=\"2416\"\u003e\n\u003cp data-start=\"2154\" data-end=\"2416\"\u003e\u003cstrong data-start=\"2154\" data-end=\"2183\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, Red Nakumatt clay is known for its clean, bold earthiness and signature snap. This variation enhances the classic profile with a crumb-filled centre, adding dimension to both texture and aroma.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2418\" data-end=\"2438\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2422\" data-end=\"2436\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2439\" data-end=\"2784\"\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53388303237447,"sku":"0405090158","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_591a15e5-ace8-47a3-9715-3bec7e258295.png?v=1774138615"},{"product_id":"9-clay-powder-sampler-coming-soon","title":"9 Indian Clay Powder and Dust Sampler","description":"\u003cp data-start=\"81\" data-end=\"376\"\u003eA full-spectrum powder experience for those who crave flavour without the bite, this 9 Clay Powder Sampler brings together nine distinct Indian clay dusts from Rose Clay and Hari — each finely milled for instant melt, layered mineral depth, and a true-to-tradition pica journey in powder form.\u003c\/p\u003e\n\u003cp data-start=\"81\" data-end=\"376\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe sampler arrives in a sturdy plastic container with 9 divided compartments, keeping each clay separate and fresh and with a tiny wooden Spatula\u003c\/p\u003e\n\u003chr data-start=\"378\" data-end=\"381\"\u003e\n\u003ch3 data-start=\"383\" data-end=\"393\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"394\" data-end=\"424\"\u003e9 individual powder portions\u003c\/p\u003e\n\u003ch3 data-start=\"426\" data-end=\"438\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"439\" data-end=\"511\"\u003eVaries by selection (total combined sampler weight listed at purchase)\u003c\/p\u003e\n\u003ch3 data-start=\"513\" data-end=\"524\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"525\" data-end=\"545\"\u003eFine powder \/ dust\u003c\/p\u003e\n\u003ch3 data-start=\"547\" data-end=\"559\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"560\" data-end=\"643\"\u003eSpectrum of orange, red, gold, yellow, grey, pink, black, and blended earth tones\u003c\/p\u003e\n\u003ch3 data-start=\"645\" data-end=\"658\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"659\" data-end=\"711\"\u003eFine, dry dust that melts or pastes when moistened\u003c\/p\u003e\n\u003ch3 data-start=\"713\" data-end=\"732\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"733\" data-end=\"791\"\u003eNone – designed for melt, press, or sprinkle experiences\u003c\/p\u003e\n\u003chr data-start=\"793\" data-end=\"796\"\u003e\n\u003ch2 data-start=\"798\" data-end=\"848\"\u003eIncluded Powders (Single-Sentence Descriptions)\u003c\/h2\u003e\n\u003cp data-start=\"850\" data-end=\"1135\"\u003e\u003cstrong data-start=\"850\" data-end=\"879\"\u003e1. Terra Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"879\" data-end=\"882\"\u003eDeeply earthy Indian Orange Terracotta powder with an iron-forward, metallic dryness and raw “topsoil” intensity, delivering a sun-baked clay pot flavour with petrichor notes and a clean, mineral-heavy finish reminiscent of crushed terracotta kulhads.\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1318\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1166\"\u003e2. Ember Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1166\" data-end=\"1169\"\u003eA bold blend of red nakumatt and dryfruit clay offering a smoky, roasted earth profile with cement-like depth and a warm, charcoal-toned undertone.\u003c\/p\u003e\n\u003cp data-start=\"1320\" data-end=\"1527\"\u003e\u003cstrong data-start=\"1320\" data-end=\"1355\"\u003e3. Golden Rose Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1355\" data-end=\"1358\"\u003eNutty, dry, and deeply earthy with a clean mineral finish, this golden-toned powder delivers an intense soil-forward flavour with a satisfyingly pure, dusty character.\u003c\/p\u003e\n\u003cp data-start=\"1529\" data-end=\"1757\"\u003e\u003cstrong data-start=\"1529\" data-end=\"1566\"\u003e4. Yellow Butter Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1566\" data-end=\"1569\"\u003eCreamy and rich with earthy, nutty and slightly salty notes, this layered powder begins bold and mineral-heavy before melting into a smooth, buttery, almost basement-after-rain softness.\u003c\/p\u003e\n\u003cp data-start=\"1759\" data-end=\"1965\"\u003e\u003cstrong data-start=\"1759\" data-end=\"1789\"\u003e5. Cement Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1789\" data-end=\"1792\"\u003eIntensely mineral and grounding, this grey clay powder captures the unmistakable flavour of fresh cement and rain-soaked concrete with dusty, slightly metallic undertones.\u003c\/p\u003e\n\u003cp data-start=\"1967\" data-end=\"2158\"\u003e\u003cstrong data-start=\"1967\" data-end=\"2000\"\u003e6. Pink Love Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"2000\" data-end=\"2003\"\u003eSoftly earthy and iron-rich with subtle floral and petrichor notes, this pink powder offers a clean “fresh rain on soil” aroma and smooth mineral finish.\u003c\/p\u003e\n\u003cp data-start=\"2160\" data-end=\"2350\"\u003e\u003cstrong data-start=\"2160\" data-end=\"2192\"\u003e7. Black Candy Powder (Hari)\u003c\/strong\u003e\u003cbr data-start=\"2192\" data-end=\"2195\"\u003eA smoky, charcoal-dark blend of blackhall, magmitti, dryfruit and smoked nakumatt delivering deep roasted earth tones and a rich, bonfire-like intensity.\u003c\/p\u003e\n\u003cp data-start=\"2352\" data-end=\"2545\"\u003e\u003cstrong data-start=\"2352\" data-end=\"2385\"\u003e8. Red Khadi Powder (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"2385\" data-end=\"2388\"\u003eDeep Earthy and wet topsoil notes, this vivid red powder provides a bold mineral punch.\u003c\/p\u003e\n\u003cp data-start=\"2547\" data-end=\"2736\"\u003e\u003cstrong data-start=\"2547\" data-end=\"2578\"\u003e9. Mixed Clay Powder (Hari)\u003c\/strong\u003e\u003cbr data-start=\"2578\" data-end=\"2581\"\u003eA complex medley of mixed nakumatt, rose, Christmas and diamond clays creating a layered earthy profile that balances dusty sweetness with mineral depth.\u003c\/p\u003e\n\u003chr data-start=\"2738\" data-end=\"2741\"\u003e\n\u003ch3 data-start=\"2743\" data-end=\"2762\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"2763\" data-end=\"2932\"\u003eFrom iron-rich terracotta and wet cement to buttery soil and smoky charcoal, this sampler moves through petrichor, basement, roasted earth, and metallic mineral notes.\u003c\/p\u003e\n\u003ch3 data-start=\"2934\" data-end=\"2951\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"2952\" data-end=\"3028\"\u003eNatural edible clay powders (varies by blend; see individual descriptions)\u003c\/p\u003e\n\u003ch3 data-start=\"3030\" data-end=\"3053\"\u003eCountry Of Origin\u003c\/h3\u003e\n\u003cp data-start=\"3054\" data-end=\"3061\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"3063\" data-end=\"3075\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"3076\" data-end=\"3094\"\u003eVarious\u003c\/p\u003e\n\u003ch3 data-start=\"3096\" data-end=\"3126\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"3127\" data-end=\"3355\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eInspired by longstanding South Asian traditions of sun-baked terracotta, roasted nakumatt clays, and mineral-rich soil preparations historically consumed for their grounding, earthy intensity and distinctive texture experiences.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53416664072519,"sku":"0205150001","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_0a4a5b8e-102f-4a8b-806e-05eb69821328.png?v=1772152802"},{"product_id":"red-nak-pink-nak-flowers-edible-clay-treats-for-pica-geophagia","title":"Red Nak Pink Nak Flowers - Clay treats","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"447\" data-start=\"21\"\u003eRed Nak \/ Pink Nak Flowers offer a beautifully balanced clay experience, blending the bold intensity of Red Nakumatt with the softer, melt-in-the-mouth qualities of Pink Nakumatt. Hand-shaped into delicate floral forms, these pieces bring both visual charm and textural contrast to your stash. Each flower delivers an initial crisp bite, followed by a gentle breakdown into a smooth, powdery finish that lingers on the palate.\u003c\/p\u003e\n\u003cp data-end=\"620\" data-start=\"449\"\u003eThis blend is ideal for those who enjoy a more nuanced clay profile—where firm crunch meets soft collapse, and deep earthiness is softened by creamy, dust-like undertones.\u003c\/p\u003e\n\u003chr data-end=\"625\" data-start=\"622\"\u003e\n\u003ch2 data-end=\"646\" data-start=\"627\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"962\" data-start=\"648\"\u003eA medium-to-firm crunch on the first bite, thanks to the Red Nakumatt base, quickly gives way to a lighter, softer breakdown from the Pink Nakumatt. The result is a balanced texture—crisp without being too hard, and powdery without being overly dry. The finish is smooth, slightly dusty, and pleasantly non-sticky.\u003c\/p\u003e\n\u003chr data-end=\"967\" data-start=\"964\"\u003e\n\u003ch2 data-end=\"985\" data-start=\"969\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1338\" data-start=\"987\"\u003eA layered flavour profile combining the iron-rich depth of Red Nakumatt with the smoky, mineral softness of Pink Nakumatt. Expect notes of wet soil, petrichor, and cement-like earthiness, rounded off with subtle basement tones and a lightly roasted edge. The aroma is grounding and earthy, with a gentle smokiness that enhances the overall experience.\u003c\/p\u003e\n\u003chr data-end=\"1343\" data-start=\"1340\"\u003e\n\u003ch2 data-end=\"1363\" data-start=\"1345\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1656\" data-start=\"1365\"\u003eThese flower-shaped pieces deliver a well-rounded, evolving experience—starting with a satisfying snap, then melting into a creamy, dust-forward finish. The duality of the blend makes them perfect for slow enjoyment, especially for those who appreciate both crunch and softness in one piece.\u003c\/p\u003e\n\u003chr data-end=\"1661\" data-start=\"1658\"\u003e\n\u003ch2 data-end=\"1678\" data-start=\"1663\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1908\" data-start=\"1680\"\u003e\n\u003cli data-end=\"1729\" data-start=\"1680\" data-section-id=\"11d808w\"\u003eBlend of Red Nakumatt and Pink Nakumatt clays\u003c\/li\u003e\n\u003cli data-end=\"1778\" data-start=\"1730\" data-section-id=\"v9f60q\"\u003eMedium crunch with a soft, powdery breakdown\u003c\/li\u003e\n\u003cli data-end=\"1830\" data-start=\"1779\" data-section-id=\"w0hnz4\"\u003eEarthy, smoky, and mineral-rich flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1860\" data-start=\"1831\" data-section-id=\"mhafbc\"\u003eSmooth, non-sticky finish\u003c\/li\u003e\n\u003cli data-end=\"1908\" data-start=\"1861\" data-section-id=\"ckhtpz\"\u003eUnique flower shape for added visual appeal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1913\" data-start=\"1910\"\u003e\n\u003ch2 data-end=\"1933\" data-start=\"1915\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2757\" data-start=\"1935\"\u003e\n\u003cli data-end=\"1987\" data-start=\"1935\" data-section-id=\"1eeaczm\"\u003e\n\u003cstrong data-end=\"1946\" data-start=\"1937\"\u003eSize:\u003c\/strong\u003e Varies, approximately 3–5 cm per piece\u003c\/li\u003e\n\u003cli data-end=\"2008\" data-start=\"1988\" data-section-id=\"fvs0h0\"\u003e\n\u003cstrong data-end=\"2001\" data-start=\"1990\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/li\u003e\n\u003cli data-end=\"2037\" data-start=\"2009\" data-section-id=\"18fgftq\"\u003e\n\u003cstrong data-end=\"2021\" data-start=\"2011\"\u003eShape:\u003c\/strong\u003e Flower-shaped\u003c\/li\u003e\n\u003cli data-end=\"2079\" data-start=\"2038\" data-section-id=\"1dx29ht\"\u003e\n\u003cstrong data-end=\"2051\" data-start=\"2040\"\u003eColour:\u003c\/strong\u003e Soft red to pinkish tones\u003c\/li\u003e\n\u003cli data-end=\"2135\" data-start=\"2080\" data-section-id=\"1kdtwkc\"\u003e\n\u003cstrong data-end=\"2094\" data-start=\"2082\"\u003eTexture:\u003c\/strong\u003e Crisp bite with a soft, powdery finish\u003c\/li\u003e\n\u003cli data-end=\"2202\" data-start=\"2136\" data-section-id=\"y9x4zc\"\u003e\n\u003cstrong data-end=\"2156\" data-start=\"2138\"\u003eCrunch factor:\u003c\/strong\u003e 3 – balanced crunch with gentle breakdown\u003c\/li\u003e\n\u003cli data-end=\"2289\" data-start=\"2203\" data-section-id=\"1xlewyd\"\u003e\n\u003cstrong data-end=\"2223\" data-start=\"2205\"\u003eTaste profile:\u003c\/strong\u003e Earthy, petrichor, wet cement, iron-rich soil, smoky undertones\u003c\/li\u003e\n\u003cli data-end=\"2357\" data-start=\"2290\" data-section-id=\"18n2siq\"\u003e\n\u003cstrong data-end=\"2308\" data-start=\"2292\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt and Pink Nakumatt clay blend\u003c\/li\u003e\n\u003cli data-end=\"2390\" data-start=\"2358\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"2382\" data-start=\"2360\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2422\" data-start=\"2391\" data-section-id=\"65qf41\"\u003e\n\u003cstrong data-end=\"2404\" data-start=\"2393\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2757\" data-start=\"2423\" data-section-id=\"175yixq\"\u003e\n\u003cstrong data-end=\"2454\" data-start=\"2425\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, both Red and Pink Nakumatt clays are prized for their distinct sensory profiles—Red for its bold, iron-rich crunch, and Pink for its soft, creamy, dust-like melt. This blend brings together the best of both, offering a more balanced and versatile clay experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2762\" data-start=\"2759\"\u003e\n\u003ch2 data-end=\"2777\" data-start=\"2764\" data-section-id=\"by138m\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3124\" data-start=\"2779\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53571783622983,"sku":"0405090160","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_7bcb8e69-eee0-413e-8ef7-580256e0eec6.png?v=1774815083"},{"product_id":"terra-pakora","title":"Terra Pakora - Dry fruit coated in Terracotta - Rich Smoky Indian Clay treats","description":"\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"123\" data-end=\"717\"\u003e\u003cstrong data-start=\"123\" data-end=\"135\"\u003eTexture:\u003c\/strong\u003e Crisp outer coating with a firm, dense inner crunch\u003cbr data-start=\"187\" data-end=\"190\"\u003e\u003cstrong data-start=\"190\" data-end=\"208\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"219\" data-end=\"222\"\u003e\u003cstrong data-start=\"222\" data-end=\"232\"\u003eTaste:\u003c\/strong\u003e Smoky and dry with subtle iron-rich mineral notes\u003cbr data-start=\"282\" data-end=\"285\"\u003e\u003cstrong data-start=\"285\" data-end=\"297\"\u003eSensory:\u003c\/strong\u003e Layered bite with contrast between coating and core\u003cbr data-start=\"349\" data-end=\"352\"\u003e\u003cstrong data-start=\"352\" data-end=\"363\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"400\" data-end=\"403\"\u003e\u003cstrong data-start=\"403\" data-end=\"412\"\u003eUses:\u003c\/strong\u003e Ideal for crunch cravings, layered texture seekers, and those exploring coated clay forms\u003cbr data-start=\"502\" data-end=\"505\"\u003e\u003cstrong data-start=\"505\" data-end=\"525\"\u003eClay Experience:\u003c\/strong\u003e Best suited for those who enjoy a slightly bold, textured profile with variation in each bite; suitable for both curious beginners and experienced users seeking something a little different\u003c\/p\u003e\n\u003ch2 data-section-id=\"53drpp\" data-start=\"724\" data-end=\"745\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"747\" data-end=\"1057\"\u003eTerra Pakora is a distinctive clay creation inspired by the familiar shape and feel of coated bites, reinterpreted through a grounded, earthy lens. Each piece features a smoky dry fruit core wrapped in a fine terracotta dust paste, creating a naturally layered structure that delivers both texture and depth.\u003c\/p\u003e\n\u003cp data-start=\"1059\" data-end=\"1306\"\u003eThe terracotta coating introduces a gentle mineral edge with faint iron-rich warmth, while the centre offers a more dominant smoky crunch. This balance keeps the profile earthy yet approachable, avoiding heaviness while still offering character.\u003c\/p\u003e\n\u003cp data-start=\"1308\" data-end=\"1561\"\u003eRooted in traditional Indian clay practices, Terra Pakora reflects the use of natural materials and coating techniques to enhance both texture and sensory variation. Its irregular shapes add to the authenticity, making each piece feel slightly unique.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y0ga8t\" data-start=\"1568\" data-end=\"1589\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1591\" data-end=\"1772\"\u003eThe first bite meets a light, crisp outer shell that gives way easily without resistance. This terracotta layer provides a delicate snap before transitioning into the denser core.\u003c\/p\u003e\n\u003cp data-start=\"1774\" data-end=\"2108\"\u003eInside, the texture becomes firmer and more compact, delivering a steady, satisfying crunch. The contrast between the thin coating and the solid centre creates a layered mouthfeel that moves from crisp to dense without any grittiness. Each piece breaks cleanly, maintaining a smooth, controlled crumble rather than a dusty collapse.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1i2bm5g\" data-start=\"2115\" data-end=\"2133\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2135\" data-end=\"2332\"\u003eThe flavour profile leans predominantly smoky, with dry, roasted notes forming the core experience. This smokiness is clean and steady rather than overpowering, giving the blend a grounded depth.\u003c\/p\u003e\n\u003cp data-start=\"2334\" data-end=\"2569\"\u003eThe terracotta coating introduces a subtle mineral complexity, with faint iron-like undertones that sit quietly in the background. These notes enhance the overall profile rather than dominate it, adding a gentle warmth to the finish.\u003c\/p\u003e\n\u003cp data-start=\"2571\" data-end=\"2787\"\u003eAroma is lightly earthy with hints of dry clay and roasted elements, becoming more noticeable as the piece breaks down. The flavour develops gradually, starting dry and smoky before revealing a soft mineral finish.\u003c\/p\u003e\n\u003ch2 data-section-id=\"9w1huj\" data-start=\"2794\" data-end=\"2818\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2820\" data-end=\"3288\"\u003e\u003cstrong data-start=\"2820\" data-end=\"2831\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"2836\" data-end=\"2839\"\u003e\u003cstrong data-start=\"2839\" data-end=\"2849\"\u003eShape:\u003c\/strong\u003e Irregular chunks\u003cbr data-start=\"2866\" data-end=\"2869\"\u003e\u003cstrong data-start=\"2869\" data-end=\"2880\"\u003eColour:\u003c\/strong\u003e Warm terracotta outer coating with deeper earthy tones inside\u003cbr data-start=\"2942\" data-end=\"2945\"\u003e\u003cstrong data-start=\"2945\" data-end=\"2961\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay and Traditional Elements (No preservatives, additives, or colourings)\u003cbr data-start=\"3049\" data-end=\"3052\"\u003e\u003cstrong data-start=\"3052\" data-end=\"3063\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003cbr data-start=\"3073\" data-end=\"3076\"\u003e\u003cstrong data-start=\"3076\" data-end=\"3105\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by traditional Indian terracotta applications, where natural clay coatings are used to enhance texture and create layered sensory experiences rooted in geophagia practices\u003c\/p\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3295\" data-end=\"3310\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:b2c11925-8a3f-4d4c-81ab-8e2a3ce43e48-31\" data-testid=\"conversation-turn-12\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"fcf402a1-dea2-4031-91c3-3a4bdb7a5b90\" dir=\"auto\" data-message-model-slug=\"gpt-5-3-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"143\" data-end=\"526\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53616577872199,"sku":"0405090177","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_d5e3124a-3653-4516-adcd-bc6296a46d70.png?v=1778027584"},{"product_id":"smokey-mirage-indian-edible-clay-pucks-treats","title":"Smokey Mirage - Mildly Smoky Indian Edible Clay treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"59\" data-end=\"73\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"75\" data-end=\"969\"\u003eSmokey Mirage is a natural Indian clay blend known for its medium smoky crunch and smooth baked-earth mineral profile. These compact clay pucks deliver a satisfying sensory experience with notes of roasted clay pot dust, smoky minerals, baked terracotta, and rich earthy Nakumatt undertones, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a soft powdery crumble with a distinctive smoky earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian clay pot materials and roasted clay preparation methods, this blend is valued for its grounding texture, authentic smoky crunch, and layered sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"971\" data-end=\"986\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"988\" data-end=\"1653\"\u003e\u003cstrong data-start=\"988\" data-end=\"1000\"\u003eTexture:\u003c\/strong\u003e Firm medium crunch with smooth powdery crumble\u003cbr data-start=\"1047\" data-end=\"1050\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1060\"\u003eTaste:\u003c\/strong\u003e Smoky baked earth with mineral-rich Nakumatt and roasted clay notes\u003cbr data-start=\"1128\" data-end=\"1131\"\u003e\u003cstrong data-start=\"1131\" data-end=\"1149\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1160\" data-end=\"1163\"\u003e\u003cstrong data-start=\"1163\" data-end=\"1174\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1185\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1188\" data-end=\"1201\"\u003eBest for:\u003c\/strong\u003e Smoky clay lovers, ASMR sessions, balanced crunch fans, experienced clay enthusiasts\u003cbr data-start=\"1286\" data-end=\"1289\"\u003e\u003cstrong data-start=\"1289\" data-end=\"1309\"\u003eClay experience:\u003c\/strong\u003e A slow-building smoky clay experience with firm earthy bites that soften into smooth mineral-rich powdery melts.\u003cbr data-start=\"1422\" data-end=\"1425\"\u003e\u003cstrong data-start=\"1425\" data-end=\"1440\"\u003eASMR level:\u003c\/strong\u003e Dusty crack\u003cbr data-start=\"1452\" data-end=\"1455\"\u003e\u003cstrong data-start=\"1455\" data-end=\"1477\"\u003eHydration texture:\u003c\/strong\u003e Softens into a creamy smoky paste with smooth mineral consistency and minimal grit\u003cbr data-start=\"1560\" data-end=\"1563\"\u003e\u003cstrong data-start=\"1563\" data-end=\"1579\"\u003eAroma notes:\u003c\/strong\u003e Roasted clay, smoky terracotta, baked earth, warm minerals, charcoal dust\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1655\" data-end=\"1673\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1675\" data-end=\"2251\"\u003e\u003cstrong data-start=\"1675\" data-end=\"1686\"\u003eWeight:\u003c\/strong\u003e Approximately 100g per pack\u003cbr data-start=\"1714\" data-end=\"1717\"\u003e\u003cstrong data-start=\"1717\" data-end=\"1727\"\u003eShape:\u003c\/strong\u003e Compact clay pucks\u003cbr data-start=\"1746\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1749\" data-end=\"1760\"\u003eColour:\u003c\/strong\u003e Muted earthy grey-brown and smoky terracotta tones\u003cbr data-start=\"1811\" data-end=\"1814\"\u003e\u003cstrong data-start=\"1814\" data-end=\"1830\"\u003eIngredients:\u003c\/strong\u003e Clay Pot Dust, Smokey Clay, and Juhu Nakumatt (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1930\" data-end=\"1933\"\u003e\u003cstrong data-start=\"1933\" data-end=\"1944\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003cbr data-start=\"1954\" data-end=\"1957\"\u003e\u003cstrong data-start=\"1957\" data-end=\"1986\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian clay pot materials and naturally smoked clay preparations, this blend combines roasted earthy depth with mineral-rich Nakumatt textures to create a balanced and atmospheric sensory clay experience.\u003cbr data-start=\"2215\" data-end=\"2218\"\u003e\u003cstrong data-start=\"2218\" data-end=\"2234\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2253\" data-end=\"2266\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2268\" data-end=\"2651\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53667397402951,"sku":"0405090173","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/SmokyMirage.png?v=1779288101"},{"product_id":"nakumatt-cracker-balls-hari-indian-clay-treats","title":"Nakumatt Cracker Balls (Hari) - Indian clay treats","description":"\u003ch3 data-end=\"22\" data-start=\"0\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"460\" data-start=\"24\"\u003eNakumatt Cracker Balls by Hari take the classic Nakumatt experience and turn up the crunch. Made from finely milled Nakumatt powder and blended with tiny embedded crumbs, these hand-rolled spheres are designed for those who enjoy texture that speaks back. Each ball delivers a bold, earthy intensity with that signature cement-like depth, elevated by a layered crunch that feels lively and full-bodied from the first bite to the last.\u003c\/p\u003e\n\u003ch3 data-end=\"484\" data-start=\"462\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"881\" data-start=\"486\"\u003eThese cracker balls are densely packed yet textured throughout, thanks to the inclusion of fine Nakumatt crumbs within the base. The outer shell offers a firm, decisive snap, while the interior breaks into a dynamic mix of crisp fragments and chewable grit. This creates a multi-layered crunch — sharp at first, then gradually softening into a gritty, satisfying crumble with subtle chewiness.\u003c\/p\u003e\n\u003ch3 data-end=\"902\" data-start=\"883\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1262\" data-start=\"904\"\u003eExpect a rich, earthy flavour profile with classic Nakumatt depth. Notes of dry cement and mineral richness lead the way, balanced by a distinctive rainy, petrichor-like undertone that lingers gently on the palate. The aroma carries dusty, fresh-earth notes that enhance the overall sensory experience, making each bite feel grounded and deeply satisfying.\u003c\/p\u003e\n\u003ch3 data-end=\"1285\" data-start=\"1264\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"1646\" data-start=\"1287\"\u003eIdeal for those who enjoy bold textures with added complexity. The crumb-filled structure creates a more interactive crunch compared to standard clay balls, offering variation in every bite. These are perfect for slow, mindful enjoyment — where the contrast between firm shell, gritty interior and subtle chew makes the experience feel layered and engaging.\u003c\/p\u003e\n\u003ch3 data-end=\"1666\" data-start=\"1648\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"1976\" data-start=\"1668\"\u003e\n\u003cli data-end=\"1726\" data-start=\"1668\" data-section-id=\"14ki17h\"\u003eHand-rolled clay balls made from mixed Nakumatt powder\u003c\/li\u003e\n\u003cli data-end=\"1787\" data-start=\"1727\" data-section-id=\"jcuouo\"\u003eInfused with fine crumbs for enhanced crunch and texture\u003c\/li\u003e\n\u003cli data-end=\"1858\" data-start=\"1788\" data-section-id=\"ndkgkp\"\u003eVery crunchy with a combination of snap, crumble and chewable grit\u003c\/li\u003e\n\u003cli data-end=\"1915\" data-start=\"1859\" data-section-id=\"em64xx\"\u003eRich earthy flavour with cement and rainy undertones\u003c\/li\u003e\n\u003cli data-end=\"1976\" data-start=\"1916\" data-section-id=\"1u928h8\"\u003eNatural clay spheres with a textured, multi-layered bite\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1999\" data-start=\"1978\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"2808\" data-start=\"2001\"\u003e\n\u003cli data-end=\"2080\" data-start=\"2001\" data-section-id=\"gq0286\"\u003e\n\u003cstrong\u003eSize\u003c\/strong\u003e: Approximately 2–3 cm per ball (may vary slightly due to hand-rolling)\u003c\/li\u003e\n\u003cli data-end=\"2152\" data-start=\"2081\" data-section-id=\"fo0kt5\"\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Available in multiple weight options (selected at checkout)\u003c\/li\u003e\n\u003cli data-end=\"2177\" data-start=\"2153\" data-section-id=\"ho2g32\"\u003e\n\u003cstrong\u003eShape\u003c\/strong\u003e: Rounded balls\u003c\/li\u003e\n\u003cli data-end=\"2217\" data-start=\"2178\" data-section-id=\"npe6ti\"\u003e\n\u003cstrong\u003eColour\u003c\/strong\u003e: Earthy beige to light brown\u003c\/li\u003e\n\u003cli data-end=\"2293\" data-start=\"2218\" data-section-id=\"5vd95z\"\u003e\n\u003cstrong\u003eTexture\u003c\/strong\u003e: Dense exterior with crumb-filled interior and gritty breakdown\u003c\/li\u003e\n\u003cli data-end=\"2379\" data-start=\"2294\" data-section-id=\"w5devk\"\u003e\n\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3 Very crunchy – sharp snap followed by crumbly, slightly chewy grit\u003c\/li\u003e\n\u003cli data-end=\"2466\" data-start=\"2380\" data-section-id=\"vccfkz\"\u003e\n\u003cstrong\u003eTaste\u003c\/strong\u003e profile: Earthy and mineral-rich with cement notes and a subtle rainy finish\u003c\/li\u003e\n\u003cli data-end=\"2531\" data-start=\"2467\" data-section-id=\"m98zto\"\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Mixed Nakumatt clay powder with embedded crumbs\u003c\/li\u003e\n\u003cli data-end=\"2560\" data-start=\"2532\" data-section-id=\"1v69fak\"\u003e\n\u003cstrong\u003eCountry\u003c\/strong\u003e of origin: India\u003c\/li\u003e\n\u003cli data-end=\"2577\" data-start=\"2561\" data-section-id=\"11a1ohw\"\u003e\n\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/li\u003e\n\u003cli data-end=\"2808\" data-start=\"2578\" data-section-id=\"u3mk5f\"\u003e\n\u003cstrong\u003eTraditional clay origins\u003c\/strong\u003e: Nakumatt clay is traditionally enjoyed across parts of India, where powdered clays are shaped and dried into various forms, often enhanced with texture variations for a more dynamic crunch experience.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (110g)","offer_id":53697764983111,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true},{"title":"2 (220g)","offer_id":53697765015879,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_8733e83f-76f0-4fe7-b2ea-e6aaa9ef93cc.png?v=1776094147"},{"product_id":"international-milky-white-indian-kaolin-edible-clay","title":"International Milky White Clay – Pure Indian Kaolin Clay (China Clay)","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"80\" data-end=\"94\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"96\" data-end=\"994\"\u003eInternational Milky White Clay is a natural Indian kaolin clay known for its soft velvety crunch and clean creamy mineral profile. These soft irregular chunks deliver a satisfying sensory experience with notes of chalky milkiness, fresh mineral dust, damp soil, and smooth earthy creaminess, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a silky creamy finish with a distinctive gentle earth character appreciated within geophagia and texture-focused communities. Traditionally associated with kaolinite-rich clay regions and long-standing mineral traditions, this clay is valued for its grounding texture, authentic soft crunch, and calming sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"996\" data-end=\"1011\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1013\" data-end=\"1659\"\u003e\u003cstrong data-start=\"1013\" data-end=\"1025\"\u003eTexture:\u003c\/strong\u003e Soft velvety crunch with smooth creamy melt-down\u003cbr data-start=\"1074\" data-end=\"1077\"\u003e\u003cstrong data-start=\"1077\" data-end=\"1087\"\u003eTaste:\u003c\/strong\u003e Clean mild earthiness with chalky milky mineral notes\u003cbr data-start=\"1141\" data-end=\"1144\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1162\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"1178\" data-end=\"1181\"\u003e\u003cstrong data-start=\"1181\" data-end=\"1192\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India \/ International kaolin sourcing\u003cbr data-start=\"1235\" data-end=\"1238\"\u003e\u003cstrong data-start=\"1238\" data-end=\"1251\"\u003eBest for:\u003c\/strong\u003e Beginners, creamy clay lovers, gentle sensory experiences, soft crunch fans\u003cbr data-start=\"1327\" data-end=\"1330\"\u003e\u003cstrong data-start=\"1330\" data-end=\"1350\"\u003eClay experience:\u003c\/strong\u003e A calming and beginner-friendly clay with a light crunch that quickly melts into a silky smooth mineral paste.\u003cbr data-start=\"1461\" data-end=\"1464\"\u003e\u003cstrong data-start=\"1464\" data-end=\"1479\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1492\" data-end=\"1495\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1517\"\u003eHydration texture:\u003c\/strong\u003e Becomes velvety, creamy, and smooth without stickiness\u003cbr data-start=\"1572\" data-end=\"1575\"\u003e\u003cstrong data-start=\"1575\" data-end=\"1591\"\u003eAroma notes:\u003c\/strong\u003e Rain-washed minerals, fine chalk dust, damp earth, soft creamy clay\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1661\" data-end=\"1679\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1681\" data-end=\"2200\"\u003e\u003cstrong data-start=\"1681\" data-end=\"1692\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"1705\" data-end=\"1708\"\u003e\u003cstrong data-start=\"1708\" data-end=\"1718\"\u003eShape:\u003c\/strong\u003e Soft irregular chunks or compressed pieces\u003cbr data-start=\"1761\" data-end=\"1764\"\u003e\u003cstrong data-start=\"1764\" data-end=\"1775\"\u003eColour:\u003c\/strong\u003e Pure milky white with natural variation\u003cbr data-start=\"1815\" data-end=\"1818\"\u003e\u003cstrong data-start=\"1818\" data-end=\"1834\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Kaolin Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1913\" data-end=\"1916\"\u003e\u003cstrong data-start=\"1916\" data-end=\"1927\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"1937\" data-end=\"1940\"\u003e\u003cstrong data-start=\"1940\" data-end=\"1969\"\u003eTraditional clay origins:\u003c\/strong\u003e Kaolin clay has been valued across many cultures for its purity, softness, and gentle mineral profile, traditionally associated with both cosmetic applications and earth-based sensory practices.\u003cbr data-start=\"2164\" data-end=\"2167\"\u003e\u003cstrong data-start=\"2167\" data-end=\"2183\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2202\" data-end=\"2215\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2217\" data-end=\"2600\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53928334491975,"sku":null,"price":0.29,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53736005173575,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53736005206343,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_312c9d5a-44d7-45cc-8a10-b3d3cd80344b.png?v=1779287126"},{"product_id":"the-top-10-bestsellers-bundle","title":"The \"2025 Top 10 Bestsellers\" Bundle - Up to 1kg of Mixed Indian\/British Assorted Clay \u0026 Chalk Selection","description":"\u003cp data-start=\"158\" data-end=\"174\"\u003e\u003cstrong data-start=\"158\" data-end=\"174\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"176\" data-end=\"795\"\u003e\u003cstrong data-start=\"176\" data-end=\"188\"\u003eTexture:\u003c\/strong\u003e Multi-textural mix (crisp, dense, chalky, crumbly, creamy)\u003cbr data-start=\"247\" data-end=\"250\"\u003e\u003cstrong data-start=\"250\" data-end=\"268\"\u003eCrunch Factor:\u003c\/strong\u003e 5 – Very Hard to 2 – Medium\/Soft (varies across bundle)\u003cbr data-start=\"324\" data-end=\"327\"\u003e\u003cstrong data-start=\"327\" data-end=\"337\"\u003eTaste:\u003c\/strong\u003e Ranges from smoky and roasted to clean, chalky and mineral-rich\u003cbr data-start=\"401\" data-end=\"404\"\u003e\u003cstrong data-start=\"404\" data-end=\"416\"\u003eSensory:\u003c\/strong\u003e Full-spectrum experience with contrasting crunch, crumble, and melt profiles\u003cbr data-start=\"493\" data-end=\"496\"\u003e\u003cstrong data-start=\"496\" data-end=\"507\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳 \u0026amp; United Kingdom 🇬🇧, Various regions\u003cbr data-start=\"557\" data-end=\"560\"\u003e\u003cstrong data-start=\"560\" data-end=\"569\"\u003eUses:\u003c\/strong\u003e Ideal for exploration, variety seekers, and mixed sensory preferences\u003cbr data-start=\"639\" data-end=\"642\"\u003e\u003cstrong data-start=\"642\" data-end=\"662\"\u003eClay Experience:\u003c\/strong\u003e Best suited for both beginners and experienced users—offers a broad, balanced introduction alongside deeper, more intense profiles\u003c\/p\u003e\n\u003chr data-start=\"797\" data-end=\"800\"\u003e\n\u003cp data-start=\"802\" data-end=\"822\"\u003e\u003cstrong data-start=\"802\" data-end=\"822\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"824\" data-end=\"1191\"\u003eThe Top 10 Bestsellers Bundle is a comprehensive collection of the most in-demand clay and chalk pieces across the Earthy Crunch UK range. Carefully assembled to showcase variety, this bundle spans traditional Indian roasted clays, cement-style blends, crumbly cookie forms, and classic British chalk—bringing together a wide spectrum of textures and earthy profiles.\u003c\/p\u003e\n\u003cp data-start=\"1193\" data-end=\"1519\"\u003eRooted in regions where clay materials have long been appreciated for their distinctive sensory qualities, this selection reflects both cultural familiarity and modern texture-led exploration. From deeply roasted, smoky chunks to lighter, cleaner chalk pieces, each item contributes something unique to the overall experience.\u003c\/p\u003e\n\u003cp data-start=\"1521\" data-end=\"1749\"\u003eWhether you’re exploring for the first time or returning to tried-and-tested favourites, this bundle offers a well-rounded introduction to different clay styles, preparation methods, and tactile characteristics—all in one place.\u003c\/p\u003e\n\u003chr data-start=\"1751\" data-end=\"1754\"\u003e\n\u003cp data-start=\"1756\" data-end=\"1777\"\u003e\u003cstrong data-start=\"1756\" data-end=\"1777\"\u003eIncluded Products\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1779\" data-end=\"2465\"\u003e\n\u003cli data-section-id=\"1n83g01\" data-start=\"1779\" data-end=\"1830\"\u003eDryfruit Clay – Bestselling Indian Roasted Clay\u003c\/li\u003e\n\u003cli data-section-id=\"gffcos\" data-start=\"1831\" data-end=\"1880\"\u003eKing Cookies x2 – Edible Clay Treats for Pica\u003c\/li\u003e\n\u003cli data-section-id=\"197c69j\" data-start=\"1881\" data-end=\"1953\"\u003e“Falooda” Mixed Clay Cookies with Crumbs – Indian Earthy Clay Treats\u003c\/li\u003e\n\u003cli data-section-id=\"irywbe\" data-start=\"1954\" data-end=\"2028\"\u003eDouble Delight (A.k.a. Grey Mantle) – Smoky Cementy Indian Clay Treats\u003c\/li\u003e\n\u003cli data-section-id=\"1o3u14v\" data-start=\"2029\" data-end=\"2083\"\u003eHalf Roasted Nakumatt – Roasted Indian Clay Chunks\u003c\/li\u003e\n\u003cli data-section-id=\"fvijie\" data-start=\"2084\" data-end=\"2151\"\u003eSmokey Creamy Bites – Indian Smoky Clay and Creamy Chalk Treats\u003c\/li\u003e\n\u003cli data-section-id=\"oc265s\" data-start=\"2152\" data-end=\"2202\"\u003eBlackurrants Treats – Smoky Indian Clay Treats\u003c\/li\u003e\n\u003cli data-section-id=\"1jl476l\" data-start=\"2203\" data-end=\"2261\"\u003eCement Cookies – Edible Clay Treats for Pica\/Geophagia\u003c\/li\u003e\n\u003cli data-section-id=\"1s7y6jk\" data-start=\"2262\" data-end=\"2391\"\u003eWhite Slate Pencils\u003c\/li\u003e\n\u003cli data-section-id=\"21zz3\" data-start=\"2392\" data-end=\"2465\"\u003eEnglish Chiltern Vale Chalk – Self-foraged, Home-tested British Chalk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2467\" data-end=\"2470\"\u003e\n\u003cp data-start=\"2472\" data-end=\"2492\"\u003e\u003cstrong data-start=\"2472\" data-end=\"2492\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2494\" data-end=\"2889\"\u003eThis bundle delivers a dynamic and evolving texture journey. Expect everything from sharp, snappy breaks in slate pencils to dense, resistant bites in cement-style cookies. Roasted clays like Dryfruit Clay and Nakumatt offer a firm crunch that transitions into a dry, grainy crumble, while cookie-style pieces introduce layered textures—crisp outer shells with softer, more fragmented interiors.\u003c\/p\u003e\n\u003cp data-start=\"2891\" data-end=\"3185\"\u003eChalk elements provide contrast, breaking down more cleanly with a softer, powdery finish. Some blends incorporate a subtle creaminess, smoothing out the harsher edges of more rugged clays. Across the bundle, the experience moves fluidly between hard crunch, coarse crumble, and fine, dry melt.\u003c\/p\u003e\n\u003chr data-start=\"3187\" data-end=\"3190\"\u003e\n\u003cp data-start=\"3192\" data-end=\"3209\"\u003e\u003cstrong data-start=\"3192\" data-end=\"3209\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3211\" data-end=\"3443\"\u003eFlavour profiles range widely, anchored by earthy, mineral-rich foundations. Roasted items bring smoky, slightly toasted notes with a deep, grounding finish. Cement-style clays lean heavier—dusty, dry, and intensely mineral-forward.\u003c\/p\u003e\n\u003cp data-start=\"3445\" data-end=\"3740\"\u003eChalk components introduce a cleaner, lighter taste—subtly creamy, dry, and less aggressive. Some pieces carry a faint loamy or iron-rich edge, while others remain neutral and crisp. Aromas vary from dry and dusty to gently smoky, with certain blends releasing a richer scent as they break down.\u003c\/p\u003e\n\u003cp data-start=\"3742\" data-end=\"3860\"\u003eThe overall profile is layered and evolving, offering both bold intensity and softer, more neutral moments throughout.\u003c\/p\u003e\n\u003chr data-start=\"3862\" data-end=\"3865\"\u003e\n\u003cp data-start=\"3867\" data-end=\"3890\"\u003e\u003cstrong data-start=\"3867\" data-end=\"3890\"\u003eKey Product Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3892\" data-end=\"4469\"\u003e\u003cstrong data-start=\"3892\" data-end=\"3903\"\u003eWeight:\u003c\/strong\u003e Up to 1kg of Clays and Treats\u003cbr data-start=\"3933\" data-end=\"3936\"\u003e\u003cstrong data-start=\"3936\" data-end=\"3946\"\u003eShape:\u003c\/strong\u003e Mixed (chunks, cookies, sticks, irregular forms)\u003cbr data-start=\"3995\" data-end=\"3998\"\u003e\u003cstrong data-start=\"3998\" data-end=\"4009\"\u003eColour:\u003c\/strong\u003e Varied (greys, browns, whites, off-whites, slate tones)\u003cbr data-start=\"4065\" data-end=\"4068\"\u003e\u003cstrong data-start=\"4068\" data-end=\"4084\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay or Chalk (No preservatives, additives, or colourings)\u003cbr data-start=\"4156\" data-end=\"4159\"\u003e\u003cstrong data-start=\"4159\" data-end=\"4170\"\u003eVendor:\u003c\/strong\u003e Varies\u003cbr data-start=\"4177\" data-end=\"4180\"\u003e\u003cstrong data-start=\"4180\" data-end=\"4209\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Clay materials have been used across India and other regions for generations, often tied to cultural practices and sensory preferences associated with geophagia. This bundle reflects a cross-section of those traditions alongside locally sourced British chalk.\u003c\/p\u003e\n\u003chr data-start=\"4471\" data-end=\"4474\"\u003e\n\u003cp data-start=\"4476\" data-end=\"4490\"\u003e\u003cstrong data-start=\"4476\" data-end=\"4490\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"4492\" data-end=\"4703\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"4705\" data-end=\"4919\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"4921\" data-end=\"5146\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"5148\" data-end=\"5210\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Thick","offer_id":53739858559303,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":false},{"title":"Thin","offer_id":53985872707911,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_332175b6-45c3-433b-b727-c174679d10ad.png?v=1759521272"},{"product_id":"build-your-own-indian-clay-powder-and-dust-sampler","title":"Build Your Own: Indian Clay Powders, Dust and Crumbs Sampler","description":"\u003cp data-end=\"553\" data-start=\"260\"\u003eA full-spectrum powder experience for those who crave flavour without the bite, this 9 Clay Powder Sampler lets you choose nine distinct Indian clay dusts from our full inventory — each finely milled for instant melt, layered mineral depth, and a true-to-tradition pica journey in powder form.\u003c\/p\u003e\n\u003cp data-end=\"707\" data-start=\"555\"\u003eThe sampler arrives in a sturdy plastic container with 9 divided compartments, keeping each clay separate and fresh, and includes a tiny wooden spatula.\u003c\/p\u003e\n\u003chr data-end=\"712\" data-start=\"709\"\u003e\n\u003ch3 data-end=\"733\" data-start=\"714\" data-section-id=\"172gzik\"\u003eSize \/ Weight\u003c\/h3\u003e\n\u003cp data-end=\"781\" data-start=\"734\"\u003e9 individual powder portions (approx. 10g each)\u003c\/p\u003e\n\u003ch3 data-end=\"794\" data-start=\"783\" data-section-id=\"1e151vt\"\u003eShape\u003c\/h3\u003e\n\u003cp data-end=\"813\" data-start=\"795\"\u003eFine powder \/ dust\u003c\/p\u003e\n\u003ch3 data-end=\"827\" data-start=\"815\" data-section-id=\"1vpatv2\"\u003eColour\u003c\/h3\u003e\n\u003cp data-end=\"909\" data-start=\"828\"\u003eSpectrum of orange, red, gold, yellow, grey, pink, black, and blended earth tones\u003c\/p\u003e\n\u003ch3 data-end=\"924\" data-start=\"911\" data-section-id=\"bn6kc9\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-end=\"982\" data-start=\"925\"\u003eFine, dry dust that melts or forms a paste when moistened\u003c\/p\u003e\n\u003ch3 data-end=\"1003\" data-start=\"984\" data-section-id=\"11hxdwq\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-end=\"1060\" data-start=\"1004\"\u003eNone – designed for melt, press, or sprinkle experiences\u003c\/p\u003e\n\u003chr data-end=\"1065\" data-start=\"1062\"\u003e\n\u003ch3 data-end=\"1093\" data-start=\"1067\" data-section-id=\"19fa0ip\"\u003eBuild Your Selection\u003c\/h3\u003e\n\u003cp data-end=\"1144\" data-start=\"1095\"\u003eChoose any from our Indian dusts and crumb range:\u003c\/p\u003e\n\u003cul data-end=\"2655\" data-start=\"1146\"\u003e\n\u003cli data-end=\"1200\" data-start=\"1146\" data-section-id=\"xww3i4\"\u003e\n\u003cstrong data-end=\"1162\" data-start=\"1148\"\u003eTerra Dust\u003c\/strong\u003e – deep earth, topsoil, mineral-rich\u003c\/li\u003e\n\u003cli data-end=\"1263\" data-start=\"1201\" data-section-id=\"3ks606\"\u003e\n\u003cstrong data-end=\"1217\" data-start=\"1203\"\u003eEmber Dust\u003c\/strong\u003e – warm, roasted earth with subtle smokiness\u003c\/li\u003e\n\u003cli data-end=\"1331\" data-start=\"1264\" data-section-id=\"ykfr1e\"\u003e\n\u003cstrong data-end=\"1286\" data-start=\"1266\"\u003eGolden Rose Dust\u003c\/strong\u003e – soft floral earth, gentle clay sweetness\u003c\/li\u003e\n\u003cli data-end=\"1391\" data-start=\"1332\" data-section-id=\"f3rt2f\"\u003e\n\u003cstrong data-end=\"1356\" data-start=\"1334\"\u003eYellow Butter Dust\u003c\/strong\u003e – creamy, mellow, lightly chalky\u003c\/li\u003e\n\u003cli data-end=\"1458\" data-start=\"1392\" data-section-id=\"zipyab\"\u003e\n\u003cstrong data-end=\"1409\" data-start=\"1394\"\u003eCement Dust\u003c\/strong\u003e – clean mineral, wet cement, rain-soaked stone\u003c\/li\u003e\n\u003cli data-end=\"1530\" data-start=\"1459\" data-section-id=\"1y74d9c\"\u003e\n\u003cstrong data-end=\"1479\" data-start=\"1461\"\u003ePink Love Dust\u003c\/strong\u003e – mild earth, soft chalk, delicate mineral notes\u003c\/li\u003e\n\u003cli data-end=\"1680\" data-start=\"1531\" data-section-id=\"1ay1spr\"\u003e\n\u003cstrong data-end=\"1555\" data-start=\"1533\"\u003eBlack Candy Powder\u003c\/strong\u003e – jet-black, deeply smoky with bold roasted notes; hints of asphalt, underground coal, and a subtle petrol-like earthiness\u003c\/li\u003e\n\u003cli data-end=\"1841\" data-start=\"1681\" data-section-id=\"1ylb80a\"\u003e\n\u003cstrong data-end=\"1706\" data-start=\"1683\"\u003eRed Nakumatt Powder\u003c\/strong\u003e – classic earthy boldness with metallic edges, petrichor richness, and smooth topsoil depth; transforms into a creamy paste when wet\u003c\/li\u003e\n\u003cli data-end=\"1982\" data-start=\"1842\" data-section-id=\"1pu6y71\"\u003e\n\u003cstrong data-end=\"1869\" data-start=\"1844\"\u003eMixed Nakumatt Powder\u003c\/strong\u003e – balanced blend of roasted smokiness, earthy depth, and silky smooth texture from multiple Nakumatt varieties\u003c\/li\u003e\n\u003cli data-end=\"2093\" data-start=\"1983\" data-section-id=\"88xlk3\"\u003e\n\u003cstrong data-end=\"2014\" data-start=\"1985\"\u003eNakumatt Powder (Regular)\u003c\/strong\u003e – traditional cement-like mineral flavour with a clean, crisp earthy profile\u003c\/li\u003e\n\u003cli data-end=\"2204\" data-start=\"2094\" data-section-id=\"1b4eqjn\"\u003e\n\u003cstrong data-end=\"2118\" data-start=\"2096\"\u003eWhite Khadi Powder\u003c\/strong\u003e – rain-soaked soil, wet concrete, damp basement, melting into a thick, creamy paste\u003c\/li\u003e\n\u003cli data-end=\"2322\" data-start=\"2205\" data-section-id=\"qil1qc\"\u003e\n\u003cstrong data-end=\"2227\" data-start=\"2207\"\u003eRed Khadi Powder\u003c\/strong\u003e – intensely earthy, metallic, reminiscent of wet topsoil, dusty basement, or fresh dry brick\u003c\/li\u003e\n\u003cli data-end=\"2454\" data-start=\"2323\" data-section-id=\"xowtv2\"\u003e\n\u003cstrong data-end=\"2370\" data-start=\"2325\"\u003eIndian Brown Terracotta Crumbs and Powder\u003c\/strong\u003e – warmer soil depth with subtle natural sweetness, slight smokiness, mineral-rich\u003c\/li\u003e\n\u003cli data-end=\"2570\" data-start=\"2455\" data-section-id=\"ywuih1\"\u003e\n\u003cstrong data-end=\"2492\" data-start=\"2457\"\u003ePink Nakumatt Crumbs and Powder\u003c\/strong\u003e – smoky, roasted, iron-rich with the classic Nakumatt crisp bite and crunch\u003c\/li\u003e\n\u003cli data-end=\"2655\" data-start=\"2571\" data-section-id=\"f44s2f\"\u003e\n\u003cstrong data-end=\"2619\" data-start=\"2573\"\u003eMixed Smoky Indian Clays Crumbs and Powder\u003c\/strong\u003e – roasted char, smoky soft crumbs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2660\" data-start=\"2657\"\u003e\n\u003ch3 data-end=\"2679\" data-start=\"2662\" data-section-id=\"1qc001c\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-end=\"2747\" data-start=\"2680\"\u003eNatural clay powders (varies by blend; see individual descriptions)\u003c\/p\u003e\n\u003ch3 data-end=\"2772\" data-start=\"2749\" data-section-id=\"bxzq9f\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-end=\"2778\" data-start=\"2773\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-end=\"2792\" data-start=\"2780\" data-section-id=\"z056bm\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-end=\"2809\" data-start=\"2793\"\u003eVarious\u003c\/p\u003e\n\u003chr data-end=\"2814\" data-start=\"2811\"\u003e\n\u003ch3 data-end=\"2846\" data-start=\"2816\" data-section-id=\"138o7fx\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-end=\"3075\" data-start=\"2848\"\u003eInspired by longstanding South Asian traditions of sun-baked terracotta, roasted Nakumatt clays, and mineral-rich soil preparations, historically valued for their grounding, earthy intensity and distinctive texture experiences.\u003c\/p\u003e\n\u003chr data-end=\"3080\" data-start=\"3077\"\u003e\n\u003ch3 data-end=\"3098\" data-start=\"3082\" data-section-id=\"1ajl8cl\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3482\" data-start=\"3099\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53854187585863,"sku":"0205150002","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_0a4a5b8e-102f-4a8b-806e-05eb69821328.png?v=1772152802"},{"product_id":"around-the-world-clay-experience-sampler-mixed-edible-clay-collection","title":"\"Around The World\" Clay Experience Sampler – Mixed edible clay collection from the globe, Stash Box included","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAround The World Clay Experience Sampler is the ultimate Earthy Crunch UK exploration box, bringing together a hand-selected collection of natural clays, chalks, terracottas, kaolins, clay pots, earth materials, and artisan clay treats from across the globe. Designed for curious collectors and sensory explorers, this ever-changing sampler offers the chance to experience the incredible diversity of textures, aromas, colours, and earthy profiles found in traditional clay cultures worldwide.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach box contains a surprise assortment drawn from our extensive catalogue and arrives complete with a reusable stash box for organising and storing your collection. No two boxes are exactly alike, making every experience unique.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTravel through the mineral-rich red soils of Montana and Arizona, discover the smoky roasted clays and Nakumatt varieties of India, explore the creamy caramel clays of South Africa, compare traditional Latin American terracottas from Mexico, Ecuador, and Colombia, and experience everything from British chalk to Eastern European mountain chalks and Central Asian mineral clays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect a fascinating mix of crunches, snaps, melts, crumbles, dusts, and earthy aromas. Some pieces may be hard and crunchy, others creamy and smooth, while certain selections showcase smoky, mineral-rich, terracotta, petrichor, topsoil, or chalky characteristics. The sampler is designed to highlight the extraordinary variety found within the world of natural clay and chalk traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eRegions represented may include:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇺🇸 United States – Montana clays, Arizona earths, California materials, and hand-foraged American finds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇲🇽 🇪🇨 🇨🇴 Latin America – Mexican barro, Colombian terracotta, Ecuadorian earth clays, kaolins, and artisan clay treats\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇬🇧 United Kingdom – Exclusive Earthy Crunch UK hand-foraged chalks and local earth materials\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇮🇳 South Asia – Nakumatt varieties, Khadi clay, Butter Grey, roasted clays, terracotta, clay pots, and handmade artisan treats\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇿🇦 🇳🇬 🇨🇲 Africa – South African caramel clays, Nigerian smoky Eko varieties, Cameroonian kaolins, and regional earth materials\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇷🇺 🇺🇦 🇧🇬 Eastern Europe – Mountain chalks, mineral-rich clays, volcanic earths, and traditional regional materials\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🌏 Central Asia – Urals and other mineral-rich clay varieties from historic clay-producing regions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause this is a discovery box, contents vary regularly depending on seasonal availability, artisan batches, and newly sourced materials. Every sampler is curated to provide a balanced range of textures, flavours, colours, and sensory experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A complete spectrum from soft dusts and creamy melts to dense crunches and loud snaps\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy, mineral-rich, terracotta, smoky, chalky, petrichor-rich, and regionally distinctive profiles\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 1–5 (varies by selection)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🌍 Worldwide collection spanning multiple continents\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Explorers, collectors, beginners, experienced enthusiasts, and sensory discovery\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A curated global journey through the world's most fascinating clay, chalk, and earth traditions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Everything from soft crumble to loud crunch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies by sample, ranging from silky smooth melts to creamy mineral pastes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, terracotta, rain-soaked earth, dusty minerals, baked clay, chalk, topsoil, and roasted earth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies by sampler size selected\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mixed assortment of chunks, sticks, balls, pots, bars, nuggets, shards, powders, and artisan treats\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wide natural variation including white, cream, beige, yellow, orange, red, brown, grey, black, and multicoloured earth tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Clay, Chalk, Terracotta, Kaolin, Earth Materials, and Artisan Clay Treats (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e This collection celebrates traditional clay, chalk, and earth materials sourced from regions with long histories of geophagy, pottery, mineral gathering, and sensory clay appreciation. Each sample reflects the unique geology, preparation methods, and cultural traditions of its place of origin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mixed (Taste Tested, Community-Tested, Home-Tested, and Not-Tested items may be included)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":53985850360135,"sku":"07081700061","price":19.99,"currency_code":"GBP","in_stock":false},{"title":"400g (12 Clay Items)","offer_id":53985850392903,"sku":"07081700062","price":27.99,"currency_code":"GBP","in_stock":false},{"title":"1kg (15 Clay Items)","offer_id":54072004477255,"sku":"07081700063","price":55.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Mexican_Sampler_Stash_1.png?v=1774123411"}],"url":"https:\/\/earthycrunch.co.uk\/collections\/ecuks-personal-faves.oembed?page=2","provider":"Earthy Crunch UK","version":"1.0","type":"link"}