{"title":"Flavour - Mild Creadmy\/Chalky","description":"","products":[{"product_id":"mexican-terracotta-stash-450g-with-keepsake-compartmented-storage-box","title":"All Latin American Clay Experience Sampler – Stash Box included - Edible terracottas, dirts, barros terrones, and kaolins from across Latin America","description":"\u003ch3 data-end=\"20\" data-start=\"0\" data-section-id=\"1n8lizy\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"385\" data-start=\"22\"\u003eThe Latin American Sampler is a thoughtfully curated collection of authentic Mexican clay pieces, bringing together a diverse mix of textures, shapes, and traditional flavours in one versatile stash. Sourced from multiple respected vendors, including La Sobrina, this selection offers a well-rounded introduction to the depth and character of Mexican  and Colombian clay craftsmanship.\u003c\/p\u003e\n\u003cp data-end=\"481\" data-start=\"387\"\u003eInside, you’ll find any one of a variety of distinctive items (check our entire \u003ca rel=\"noopener\" href=\"https:\/\/www.earthycrunch.co.uk\/collections\/latin-america\" target=\"_blank\"\u003eLatin\u003c\/a\u003e range), each with its own texture and personality:\u003c\/p\u003e\n\u003cp data-end=\"1385\" data-start=\"936\"\u003eEach piece varies in form—from compact chunks and crisp bites to soft, crumbly segments—creating a dynamic and engaging clay experience. Textures range from smooth and firm to lightly dusty and melt-down soft, with occasional crisp snaps throughout. The overall flavour profile stays true to classic Mexican terracotta and kaolin notes: earthy, mineral-rich, with subtle dusty warmth and occasional smoky or creamy undertones depending on the piece.\u003c\/p\u003e\n\u003cp data-end=\"1656\" data-start=\"1387\"\u003ePresented in a durable, reusable plastic stash box, this sampler is designed to keep your collection fresh, organised, and ready to enjoy. Ideal for both seasoned clay enthusiasts and those looking to explore a wide spectrum of Mexican clay textures in one curated set.\u003c\/p\u003e\n\u003chr data-end=\"1661\" data-start=\"1658\"\u003e\n\u003ch3 data-end=\"1683\" data-start=\"1663\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1863\" data-start=\"1685\"\u003eA varied sensory mix ranging from soft, dusty melts to medium-crisp bites. Expect a combination of smooth firmness, crumbly breakdowns, and occasional snappy pieces for contrast.\u003c\/p\u003e\n\u003chr data-end=\"1868\" data-start=\"1865\"\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1870\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"2050\" data-start=\"1889\"\u003eClassic Mexican earthiness with layered profiles—dusty terracotta, mineral-rich kaolin, gentle smokiness, and faint creamy or coconut notes across select pieces.\u003c\/p\u003e\n\u003chr data-end=\"2055\" data-start=\"2052\"\u003e\n\u003ch3 data-end=\"2076\" data-start=\"2057\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2306\" data-start=\"2078\"\u003eThis sampler is all about variety and exploration. Each handful offers something different—whether it’s a soft, melt-in-the-mouth kaolin or a firmer, crunchy terracotta bite—making it perfect for discovering personal favourites.\u003c\/p\u003e\n\u003chr data-end=\"2311\" data-start=\"2308\"\u003e\n\u003ch3 data-end=\"2329\" data-start=\"2313\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2713\" data-start=\"2331\"\u003e\n\u003cli data-end=\"2382\" data-start=\"2331\" data-section-id=\"6v7tc\"\u003e\n\u003cp data-end=\"2382\" data-start=\"2333\"\u003eCurated mix of authentic Mexican clay varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2442\" data-start=\"2383\" data-section-id=\"13e9s6i\"\u003e\n\u003cp data-end=\"2442\" data-start=\"2385\"\u003eIncludes terracotta, barrito, kaolin, and terrón styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2490\" data-start=\"2443\" data-section-id=\"gvhq2e\"\u003e\n\u003cp data-end=\"2490\" data-start=\"2445\"\u003eWide range of textures from soft to crunchy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2553\" data-start=\"2491\" data-section-id=\"1gh232t\"\u003e\n\u003cp data-end=\"2553\" data-start=\"2493\"\u003eSubtle flavour variations including smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2597\" data-start=\"2554\" data-section-id=\"1ss91wa\"\u003e\n\u003cp data-end=\"2597\" data-start=\"2556\"\u003eComes in a reusable, airtight stash box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2652\" data-start=\"2598\" data-section-id=\"puopum\"\u003e\n\u003cp data-end=\"2652\" data-start=\"2600\"\u003eSourced from multiple vendors including La Sobrina\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2713\" data-start=\"2653\" data-section-id=\"8w959u\"\u003e\n\u003cp data-end=\"2713\" data-start=\"2655\"\u003eAvailable in selectable weights to suit your stash needs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2718\" data-start=\"2715\"\u003e\n\u003ch3 data-end=\"2739\" data-start=\"2720\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"3594\" data-start=\"2741\"\u003e\n\u003cli data-end=\"2777\" data-start=\"2741\" data-section-id=\"cjlksr\"\u003e\n\u003cp data-end=\"2777\" data-start=\"2743\"\u003e\u003cstrong data-end=\"2752\" data-start=\"2743\"\u003eSize:\u003c\/strong\u003e Mixed shapes and sizes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2831\" data-start=\"2778\" data-section-id=\"9e6j9e\"\u003e\n\u003cp data-end=\"2831\" data-start=\"2780\"\u003e\u003cstrong data-end=\"2791\" data-start=\"2780\"\u003eWeight:\u003c\/strong\u003e Varies (selectable options available)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2891\" data-start=\"2832\" data-section-id=\"11ni88t\"\u003e\n\u003cp data-end=\"2891\" data-start=\"2834\"\u003e\u003cstrong data-end=\"2844\" data-start=\"2834\"\u003eShape:\u003c\/strong\u003e Varied – chunks, bites, pieces, and crumbles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2957\" data-start=\"2892\" data-section-id=\"tg2q1n\"\u003e\n\u003cp data-end=\"2957\" data-start=\"2894\"\u003e\u003cstrong data-end=\"2905\" data-start=\"2894\"\u003eColour:\u003c\/strong\u003e Natural terracotta tones with lighter kaolin hues\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3020\" data-start=\"2958\" data-section-id=\"1votns4\"\u003e\n\u003cp data-end=\"3020\" data-start=\"2960\"\u003e\u003cstrong data-end=\"2972\" data-start=\"2960\"\u003eTexture:\u003c\/strong\u003e Smooth, firm, dusty, and occasionally crumbly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3073\" data-start=\"3021\" data-section-id=\"1tzp884\"\u003e\n\u003cp data-end=\"3073\" data-start=\"3023\"\u003e\u003cstrong data-end=\"3041\" data-start=\"3023\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – Soft to Medium hardness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3159\" data-start=\"3074\" data-section-id=\"1dh0xu6\"\u003e\n\u003cp data-end=\"3159\" data-start=\"3076\"\u003e\u003cstrong data-end=\"3094\" data-start=\"3076\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, dusty, mineral-rich with subtle smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3227\" data-start=\"3160\" data-section-id=\"1ce54hl\"\u003e\n\u003cp data-end=\"3227\" data-start=\"3162\"\u003e\u003cstrong data-end=\"3178\" data-start=\"3162\"\u003eIngredients:\u003c\/strong\u003e Natural clay (terracotta and kaolin varieties)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3261\" data-start=\"3228\" data-section-id=\"j8kohe\"\u003e\n\u003cp data-end=\"3261\" data-start=\"3230\"\u003e\u003cstrong data-end=\"3252\" data-start=\"3230\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3308\" data-start=\"3262\" data-section-id=\"fk8o3w\"\u003e\n\u003cp data-end=\"3308\" data-start=\"3264\"\u003e\u003cstrong data-end=\"3275\" data-start=\"3264\"\u003eVendor:\u003c\/strong\u003e Various (including La Sobrina)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3594\" data-start=\"3309\" data-section-id=\"24678g\"\u003e\n\u003cp data-end=\"3594\" data-start=\"3311\"\u003e\u003cstrong data-end=\"3340\" data-start=\"3311\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Mexican pottery and clay-eating traditions, this sampler brings together regional favourites—from broken pot shards (pedacería) to kaolin blends and terrón chunks—each reflecting generations of artisanal clay preparation and cultural heritage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3599\" data-start=\"3596\"\u003e\n\u003ch3 data-end=\"3615\" data-start=\"3601\" data-section-id=\"7cj1qd\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"175g","offer_id":53558021652807,"sku":"07041900891","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"400g","offer_id":53558021685575,"sku":"07041900893","price":26.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_c53004c7-1622-43aa-b0fc-1ec3a4cc1909.png?v=1750723394"},{"product_id":"chalk-balls-100g","title":"Chalk Balls (100g) - Edible clay treats for Pica","description":"\u003cp data-start=\"87\" data-end=\"388\"\u003e\u003cstrong data-start=\"87\" data-end=\"108\"\u003eProduct Overview:\u003c\/strong\u003e\u003cbr data-start=\"108\" data-end=\"111\"\u003e\u003cstrong data-start=\"111\" data-end=\"133\"\u003eChalk Balls (100g)\u003c\/strong\u003e are small, densely packed spheres made from pure kaolin clay, offering a bold and satisfying crunch for chalk lovers. Their smooth, white exterior hides an intensely chalky, dry interior that breaks down into a fine, powdery dust with every bite.\u003c\/p\u003e\n\u003cp data-start=\"390\" data-end=\"753\"\u003eExtremely hard and compact, these chalk balls deliver a strong basement-dry flavour with subtle earthy notes reminiscent of soil after rain. Each ball is approximately 1–2 cm in diameter and varies slightly in size and shape, adding a rustic, natural charm. Perfect for those who enjoy a crisp, dusty texture with no stick and a clean, classic finish.\u003c\/p\u003e\n\u003chr data-start=\"755\" data-end=\"758\"\u003e\n\u003cp data-start=\"760\" data-end=\"799\"\u003e\u003cstrong data-start=\"760\" data-end=\"769\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"769\" data-end=\"772\"\u003eWill vary, approx. 2 cm\u003c\/p\u003e\n\u003cp data-start=\"801\" data-end=\"829\"\u003e\u003cstrong data-start=\"801\" data-end=\"812\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"812\" data-end=\"815\"\u003eApprox. 100g\u003c\/p\u003e\n\u003cp data-start=\"831\" data-end=\"859\"\u003e\u003cstrong data-start=\"831\" data-end=\"841\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"841\" data-end=\"844\"\u003eSmall spheres\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"889\"\u003e\u003cstrong data-start=\"861\" data-end=\"872\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"872\" data-end=\"875\"\u003eBright white\u003c\/p\u003e\n\u003cp data-start=\"891\" data-end=\"978\"\u003e\u003cstrong data-start=\"891\" data-end=\"903\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"903\" data-end=\"906\"\u003eExtremely hard and dry; smooth outer shell with fine, powdery interior\u003c\/p\u003e\n\u003cp data-start=\"980\" data-end=\"1016\"\u003e\u003cstrong data-start=\"980\" data-end=\"998\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"998\" data-end=\"1001\"\u003e4 – Hard at first\u003c\/p\u003e\n\u003cp data-start=\"1018\" data-end=\"1119\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1036\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1036\" data-end=\"1039\"\u003ePure chalk dust, ultra-dry basement notes, with a soft hint of soil after rain\u003c\/p\u003e\n\u003cp data-start=\"1121\" data-end=\"1153\"\u003e\u003cstrong data-start=\"1121\" data-end=\"1137\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1137\" data-end=\"1140\"\u003eKaolin clay\u003c\/p\u003e\n\u003cp data-start=\"1155\" data-end=\"1187\"\u003e\u003cstrong data-start=\"1155\" data-end=\"1177\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1177\" data-end=\"1180\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1189\" data-end=\"1464\"\u003e\u003cstrong data-start=\"1189\" data-end=\"1218\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1218\" data-end=\"1221\"\u003eKaolin clay has long been revered for its purity and crisp texture. These handcrafted spheres bring that traditional experience into bite-sized form—ideal for those who crave a clean, intense chalk crunch with zero stick and full dust release.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51805229023559,"sku":"010004","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b8b7e160-9c10-47e8-8912-6d46ded7d087.png?v=1750725062"},{"product_id":"choco-chip-cookies-250g","title":"Choco Chip Clay Cookies - Creamy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"90\" data-end=\"105\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"107\" data-end=\"782\"\u003e\u003cstrong data-start=\"107\" data-end=\"119\"\u003eTexture:\u003c\/strong\u003e Crumbly, cookie-like clay discs with a soft break and crunchy embedded chip contrast\u003cbr data-start=\"204\" data-end=\"207\"\u003e\u003cstrong data-start=\"207\" data-end=\"225\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"236\" data-end=\"239\"\u003e\u003cstrong data-start=\"239\" data-end=\"249\"\u003eTaste:\u003c\/strong\u003e Creamy white-chalk base with dusty earth tones, light petrichor freshness, and subtle cementy undertones\u003cbr data-start=\"354\" data-end=\"357\"\u003e\u003cstrong data-start=\"357\" data-end=\"369\"\u003eSensory:\u003c\/strong\u003e Soft, nostalgic aroma with gentle earthiness and playful textural bursts from clay chips\u003cbr data-start=\"458\" data-end=\"461\"\u003e\u003cstrong data-start=\"461\" data-end=\"472\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"483\" data-end=\"486\"\u003e\u003cstrong data-start=\"486\" data-end=\"495\"\u003eUses:\u003c\/strong\u003e Ideal for casual clay enjoyment, snack-style nibbling, and adding variety to a mixed clay selection\u003cbr data-start=\"595\" data-end=\"598\"\u003e\u003cstrong data-start=\"598\" data-end=\"618\"\u003eClay Experience:\u003c\/strong\u003e Beginner-friendly and highly approachable. Perfect for those who prefer lighter, playful textures with mild earthiness and a satisfying but gentle crunch contrast.\u003c\/p\u003e\n\u003chr data-start=\"784\" data-end=\"787\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"789\" data-end=\"808\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"810\" data-end=\"1089\"\u003eChoco Chip Cookies are playful, cookie-inspired clay discs designed around a soft white-chalk base with embedded clay “chips” that mimic classic chocolate chip inclusions. The result is a nostalgic, snack-like sensory experience that balances smoothness with intermittent crunch.\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1379\"\u003eThe flavour profile is intentionally gentle and comforting, built around creamy white clay tones with light dusty earth notes and a faint petrichor undertone. The embedded chips introduce contrast in both texture and bite, making each piece feel dynamic without becoming intense or heavy.\u003c\/p\u003e\n\u003cp data-start=\"1381\" data-end=\"1575\"\u003eOverall, this is a softer, more fun clay experience designed for casual enjoyment, offering a familiar cookie-like structure reimagined through natural clay textures and subtle earthy character.\u003c\/p\u003e\n\u003chr data-start=\"1577\" data-end=\"1580\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1582\" data-end=\"1601\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1603\" data-end=\"1833\"\u003eThe base texture is crumbly and lightly firm, breaking easily under gentle pressure into soft fragments that dissolve gradually. It has a dry, cookie-like structure that feels consistent and controlled rather than dense or gritty.\u003c\/p\u003e\n\u003cp data-start=\"1835\" data-end=\"2114\"\u003eEmbedded within the discs are clay “chips” that introduce small bursts of crunch throughout each bite. These create a layered texture experience — soft crumble from the base followed by sharper, slightly firmer inclusions that stand out without overwhelming the overall softness.\u003c\/p\u003e\n\u003cp data-start=\"2116\" data-end=\"2226\"\u003eThe combination makes each bite feel varied and engaging, while still remaining easy and approachable to chew.\u003c\/p\u003e\n\u003chr data-start=\"2228\" data-end=\"2231\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2233\" data-end=\"2249\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2251\" data-end=\"2455\"\u003eThe taste opens with a smooth, creamy white-chalk base that is mild, clean, and softly earthy. This foundation is lightly dusty, with a gentle cement-like undertone that gives structure without harshness.\u003c\/p\u003e\n\u003cp data-start=\"2457\" data-end=\"2726\"\u003eAs chewing continues, faint petrichor notes emerge, adding a subtle freshness reminiscent of dry earth after light rain. The embedded chips introduce slightly deeper roasted clay accents, giving brief textural and flavour contrast without overpowering the base profile.\u003c\/p\u003e\n\u003cp data-start=\"2728\" data-end=\"2860\"\u003eThe aroma is soft and nostalgic, leaning toward clean earth, powdered stone, and light mineral dust with a gentle comforting finish.\u003c\/p\u003e\n\u003chr data-start=\"2862\" data-end=\"2865\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2867\" data-end=\"2889\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2891\" data-end=\"3401\"\u003e\u003cstrong data-start=\"2891\" data-end=\"2902\"\u003eWeight:\u003c\/strong\u003e x1 cookie (approx. 65g)\u003cbr data-start=\"2926\" data-end=\"2929\"\u003e\u003cstrong data-start=\"2929\" data-end=\"2939\"\u003eShape:\u003c\/strong\u003e Round cookie-style discs with embedded clay chips\u003cbr data-start=\"2989\" data-end=\"2992\"\u003e\u003cstrong data-start=\"2992\" data-end=\"3003\"\u003eColour:\u003c\/strong\u003e Off-white base with darker contrasting clay chips\u003cbr data-start=\"3053\" data-end=\"3056\"\u003e\u003cstrong data-start=\"3056\" data-end=\"3072\"\u003eIngredients:\u003c\/strong\u003e White kaolin clay base with embedded dryfruit clay chips\u003cbr data-start=\"3129\" data-end=\"3132\"\u003e\u003cstrong data-start=\"3132\" data-end=\"3143\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3160\" data-end=\"3163\"\u003e\u003cstrong data-start=\"3163\" data-end=\"3192\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by modern Indian clay crafting techniques that blend smooth white clays with roasted clay inclusions, creating playful textures and balanced sensory contrast rooted in evolving clay snack traditions.\u003c\/p\u003e\n\u003chr data-start=\"3403\" data-end=\"3406\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3408\" data-end=\"3421\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3423\" data-end=\"3806\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"65g","offer_id":53609863610695,"sku":"0405030296","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"130g","offer_id":53609863643463,"sku":"04050302962","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/050227_Choco_chip_cookies.png?v=1774722470"},{"product_id":"dusty-pops-indian-edible-clay-treats","title":"Dusty Pops – Chalky Indian Edible Clay Pops","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"56\" data-end=\"70\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"72\" data-end=\"947\"\u003eDusty Pops are a natural Indian clay blend known for their light airy crunch and clean chalky mineral profile. These small rectangular pop-style treats deliver a satisfying sensory experience with notes of fresh white chalk, soft petrichor, dry mineral dust, and gentle rain-soaked earthiness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a delicate powdery crumble with a distinctive clean earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian earth-clay blending methods, these pops are valued for their grounding texture, authentic dusty crunch, and playful sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"949\" data-end=\"964\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"966\" data-end=\"1561\"\u003e\u003cstrong data-start=\"966\" data-end=\"978\"\u003eTexture:\u003c\/strong\u003e Light brittle snap with airy chalky crumble\u003cbr data-start=\"1022\" data-end=\"1025\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1035\"\u003eTaste:\u003c\/strong\u003e Fresh white chalk minerals with soft petrichor and dry earthy notes\u003cbr data-start=\"1103\" data-end=\"1106\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1124\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"1140\" data-end=\"1143\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1154\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1165\" data-end=\"1168\"\u003e\u003cstrong data-start=\"1168\" data-end=\"1181\"\u003eBest for:\u003c\/strong\u003e Beginners, collectors, ASMR lovers, soft crunch fans\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1257\"\u003eClay experience:\u003c\/strong\u003e A playful bite-sized clay with delicate snap-pop crunches that quickly melt into a fine dusty crumble.\u003cbr data-start=\"1360\" data-end=\"1363\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1378\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1391\" data-end=\"1394\"\u003e\u003cstrong data-start=\"1394\" data-end=\"1416\"\u003eHydration texture:\u003c\/strong\u003e Softens into a smooth powdery paste with light mineral creaminess\u003cbr data-start=\"1482\" data-end=\"1485\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1501\"\u003eAroma notes:\u003c\/strong\u003e Chalk dust, soft rain-on-soil, mineral air, dry white earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1563\" data-end=\"1581\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1583\" data-end=\"2144\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1594\"\u003eWeight:\u003c\/strong\u003e Approximately 130–150g per pack\u003cbr data-start=\"1626\" data-end=\"1629\"\u003e\u003cstrong data-start=\"1629\" data-end=\"1639\"\u003eShape:\u003c\/strong\u003e Small rectangular pop shapes\u003cbr data-start=\"1668\" data-end=\"1671\"\u003e\u003cstrong data-start=\"1671\" data-end=\"1682\"\u003eColour:\u003c\/strong\u003e Muted grey with pale dusty white coating\u003cbr data-start=\"1723\" data-end=\"1726\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1742\"\u003eIngredients:\u003c\/strong\u003e Blend of White Slate Powder and Dryfruit Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1849\" data-end=\"1852\"\u003e\u003cstrong data-start=\"1852\" data-end=\"1863\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"1880\" data-end=\"1883\"\u003e\u003cstrong data-start=\"1883\" data-end=\"1912\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian earth-clay blends combining mineral-rich slate powders with natural clay crumbs to create airy textures and soft chalky crunches valued within geophagia traditions.\u003cbr data-start=\"2108\" data-end=\"2111\"\u003e\u003cstrong data-start=\"2111\" data-end=\"2127\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2146\" data-end=\"2159\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2161\" data-end=\"2544\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51887931982151,"sku":"0405030301","price":8.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b5e5f05f-13bd-4b15-abf3-42f58cbba5ff.png?v=1754354867"},{"product_id":"mud-cakes-earthy-indian-edible-clay-cakes","title":"Mud Cakes - Bestselling Crunchy Crumbly Smoky Indian Clay Treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"56\" data-end=\"70\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"72\" data-end=\"792\"\u003eMud Cakes are natural Indian clay treats known for their soft crumbly texture and deep wet-earth mineral profile. These compact cake-shaped clay pieces deliver a satisfying sensory experience with notes of damp soil, soft cement, petrichor, and dusty minerals, making them especially popular among lovers of earthy textures, ASMR experiences, and grounding mineral-rich sensory materials. The texture offers a gentle snap followed by a smooth powdery melt with a calming earthy finish appreciated within geophagia and texture-focused communities. Inspired by traditional Indian grey clay blends and mitti khana practices, Mud Cakes are valued for their approachable softness, grounding aroma, and slow sensory breakdown.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"794\" data-end=\"809\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"811\" data-end=\"1516\"\u003e\u003cstrong data-start=\"811\" data-end=\"823\"\u003eTexture:\u003c\/strong\u003e Soft crumbly clay cakes with a gentle snap and smooth powdery melt\u003cbr data-start=\"890\" data-end=\"893\"\u003e\u003cstrong data-start=\"893\" data-end=\"903\"\u003eTaste:\u003c\/strong\u003e Deep earthy cement tones with wet soil richness and fresh petrichor notes\u003cbr data-start=\"977\" data-end=\"980\"\u003e\u003cstrong data-start=\"980\" data-end=\"998\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Gentle\u003cbr data-start=\"1009\" data-end=\"1012\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1023\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1034\" data-end=\"1037\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1050\"\u003eBest for:\u003c\/strong\u003e Sensory exploration, mindful texture enjoyment, beginners, and smooth clay lovers\u003cbr data-start=\"1132\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1155\"\u003eClay experience:\u003c\/strong\u003e A calming earthy clay with a forgiving texture, soft mineral crumble, and rain-soaked soil aroma that feels grounding and easy to enjoy.\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1295\" data-end=\"1310\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e\u003cstrong data-start=\"1326\" data-end=\"1348\"\u003eHydration texture:\u003c\/strong\u003e Softens into a muddy creamy paste with enhanced petrichor and damp earth richness\u003cbr data-start=\"1430\" data-end=\"1433\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1449\"\u003eAroma notes:\u003c\/strong\u003e Wet soil, petrichor, dusty clay, mineral cement, rain-soaked earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1518\" data-end=\"1536\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1538\" data-end=\"2438\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1549\"\u003eWeight:\u003c\/strong\u003e 3 cakes (up to approx. 115g total)\u003cbr data-start=\"1584\" data-end=\"1587\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1597\"\u003eShape:\u003c\/strong\u003e Small cube-like cake forms\u003cbr data-start=\"1624\" data-end=\"1627\"\u003e\u003cstrong data-start=\"1627\" data-end=\"1638\"\u003eColour:\u003c\/strong\u003e Natural grey tones with earthy variation\u003cbr data-start=\"1679\" data-end=\"1682\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e Blend of full-roasted Nakumatt, half-roasted Nakumatt, red Nakumatt, butter grey clay, dry fruit clay, diamond clay, almond clay, and other natural Indian grey clays (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1918\" data-end=\"1921\"\u003e\u003cstrong data-start=\"1921\" data-end=\"1932\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"1949\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1952\" data-end=\"1981\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s long-standing mitti khana traditions, Mud Cakes draw inspiration from the cultural practice of consuming naturally sourced earth clays. Nakumatt varieties are traditionally valued for their smooth finish, grounding aroma, and balanced mineral texture. This blend combines multiple classic Indian clay styles into a softer, modern sensory experience centred around earthy calmness and smooth breakdowns.\u003cbr data-start=\"2402\" data-end=\"2405\"\u003e\u003cstrong data-start=\"2405\" data-end=\"2421\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2440\" data-end=\"2453\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2455\" data-end=\"2838\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890768216391,"sku":"0405030311","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3498d1ad-18c1-4ff2-b91e-9f7b5a972f07.png?v=1754914573"},{"product_id":"pink-laddoo-balls-75g","title":"Pink Ladoo Balls  - Earthy Indian clay treats","description":"\u003cp data-start=\"23\" data-end=\"670\"\u003ePink Laddoo Balls are soft-crunch shaped into charming round balls and tinted with a natural pink hue. These treats offer a fresh, earthy experience with a delicate floral-berry aroma layered over a classic red dirt flavour. Made in the traditional \"laddoo\" style from fine Indian clays, they deliver a medium-hard bite that crumbles into a powdery, sand-like texture—gentle on the teeth, but full of flavour. Think soft crunches that melt with chewable grit, zero stickiness, and a clean, red Nakumatt-inspired finish. A unique and beautifully balanced treat for fans of subtly sweet, floral-forward earthiness.\u003c\/p\u003e\n\u003cp data-start=\"677\" data-end=\"722\"\u003e\u003cstrong data-start=\"677\" data-end=\"686\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"686\" data-end=\"689\"\u003eVaries, approximately 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"724\" data-end=\"741\"\u003e\u003cstrong data-start=\"724\" data-end=\"735\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"735\" data-end=\"738\"\u003e6 balls, approx. 130-140g\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"780\"\u003e\u003cstrong data-start=\"743\" data-end=\"753\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"753\" data-end=\"756\"\u003eRound balls\u003c\/p\u003e\n\u003cp data-start=\"782\" data-end=\"813\"\u003e\u003cstrong data-start=\"782\" data-end=\"793\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"793\" data-end=\"796\"\u003eNatural soft pink\u003c\/p\u003e\n\u003cp data-start=\"815\" data-end=\"889\"\u003e\u003cstrong data-start=\"815\" data-end=\"827\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"827\" data-end=\"830\"\u003eFirm exterior with a soft crumble inside; fine sandy finish\u003c\/p\u003e\n\u003cp data-start=\"891\" data-end=\"950\"\u003e\u003cstrong data-start=\"891\" data-end=\"909\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"909\" data-end=\"912\"\u003e3 – Soft crunch with melt-away texture\u003c\/p\u003e\n\u003cp data-start=\"952\" data-end=\"1080\"\u003e\u003cstrong data-start=\"952\" data-end=\"970\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"970\" data-end=\"973\"\u003eFloral-berry clay aroma, red dirt base, fresh and clean with earthy depth; slight chewable grit, not sticky\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1156\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1098\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1098\" data-end=\"1101\"\u003ePink clay blend of Pink and Red Nakumatt as well as Red slate (shale stone)\u003c\/p\u003e\n\u003cp data-start=\"1158\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1158\" data-end=\"1180\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1180\" data-end=\"1183\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1190\" data-end=\"1527\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1190\" data-end=\"1219\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1219\" data-end=\"1222\"\u003eInspired by Indian laddoo sweets, these balls are crafted from naturally tinted pink clays common to South Asian geophagy practices. They combine the mineral-rich essence of traditional red clays with a contemporary twist, offering a floral-fragrant, earth-rich experience that's both nostalgic and novel.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890826707271,"sku":"0405030313","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0baaaf93-6fe0-4242-966f-a3e7fd60876d.png?v=1751988661"},{"product_id":"punjabi-ki-mitti-350g","title":"Punjabi Ki Mitti Biscuits – Creamy Earthy Indian Terracotta Biscuits","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"111\" data-end=\"126\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"128\" data-end=\"949\"\u003e\u003cstrong data-start=\"128\" data-end=\"140\"\u003eTexture:\u003c\/strong\u003e Smooth, dense bite that gently softens into a creamy, melt-in-the-mouth clay finish\u003cbr data-start=\"224\" data-end=\"227\"\u003e\u003cstrong data-start=\"227\" data-end=\"245\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"261\" data-end=\"264\"\u003e\u003cstrong data-start=\"264\" data-end=\"274\"\u003eTaste:\u003c\/strong\u003e Rich fertile red-soil base with soft riverbank clay notes, muted metallic earthiness, and light warm nuttiness\u003cbr data-start=\"385\" data-end=\"388\"\u003e\u003cstrong data-start=\"388\" data-end=\"400\"\u003eSensory:\u003c\/strong\u003e Damp petrichor aroma with smooth clay warmth and a slow, creamy melt progression\u003cbr data-start=\"481\" data-end=\"484\"\u003e\u003cstrong data-start=\"484\" data-end=\"495\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Punjab region\u003cbr data-start=\"521\" data-end=\"524\"\u003e\u003cstrong data-start=\"524\" data-end=\"533\"\u003eUses:\u003c\/strong\u003e Ideal for beginners exploring terracotta clay textures and those transitioning from harder clay forms\u003cbr data-start=\"635\" data-end=\"638\"\u003e\u003cstrong data-start=\"638\" data-end=\"658\"\u003eClay Experience:\u003c\/strong\u003e Best suited for beginners and early-stage clay enthusiasts. Gentle, approachable, and forgiving in texture, offering a smooth introduction to terracotta without the intensity of dense or gritty clays. A great step beyond raw clay chunks or clay pots, with a softer, more comforting profile.\u003c\/p\u003e\n\u003chr data-start=\"951\" data-end=\"954\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"956\" data-end=\"975\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"977\" data-end=\"1301\"\u003ePunjabi Ki Mitti Biscuits are a softer, more approachable interpretation of traditional Punjabi earth clay, inspired by the rich soils of Northern India. Crafted from natural red earth and terracotta clay, these biscuit-style pieces retain their cultural grounding while offering a far smoother, creamier sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1593\"\u003eUnlike more rugged clay forms, this variation is designed to be gentle and beginner-friendly. It introduces the essence of “Punjab’s Earth” in a softened format, making it ideal for those who are curious about terracotta textures but not yet ready for denser, more intense clay experiences.\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1853\"\u003eThe flavour profile is warm and earthy, centred around fertile soil tones, softened riverbank clay, and subtle metallic undertones. A faint nuttiness from traditional roasting methods adds depth without overpowering the smooth, rounded character of the clay.\u003c\/p\u003e\n\u003chr data-start=\"1855\" data-end=\"1858\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1860\" data-end=\"1879\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1881\" data-end=\"2129\"\u003eThe texture begins with a soft, dense bite that yields easily under pressure, requiring minimal effort compared to more granular or gritty clays. Instead of breaking into coarse fragments, it gradually transitions into a smooth, creamy consistency.\u003c\/p\u003e\n\u003cp data-start=\"2131\" data-end=\"2325\"\u003eAs chewing continues, the clay softens further, almost melting into a velvety paste-like finish. There is little to no grit, making the experience exceptionally smooth and consistent throughout.\u003c\/p\u003e\n\u003cp data-start=\"2327\" data-end=\"2541\"\u003eThis gentle breakdown makes it especially suitable for those new to terracotta textures, offering a controlled and comforting transition from solid bite to creamy melt without harsh resistance or sharp granularity.\u003c\/p\u003e\n\u003chr data-start=\"2543\" data-end=\"2546\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2548\" data-end=\"2564\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2566\" data-end=\"2800\"\u003eThe taste opens with soft red-soil warmth, immediately grounded in earthy clay notes that are mellow rather than intense. Riverbank clay undertones provide a natural freshness, while faint metallic hints sit quietly in the background.\u003c\/p\u003e\n\u003cp data-start=\"2802\" data-end=\"3036\"\u003eAs the texture softens, the flavour becomes creamier and more rounded, with damp earth tones blending into a smooth, almost milky clay finish. Subtle roasted nuttiness adds warmth and familiarity without overpowering the base profile.\u003c\/p\u003e\n\u003cp data-start=\"3038\" data-end=\"3215\"\u003eThe aroma is gently petrichor-led, evoking light rainfall over warm soil rather than heavy or stormy earth scents. The overall experience is soft, calming, and deeply grounding.\u003c\/p\u003e\n\u003chr data-start=\"3217\" data-end=\"3220\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3222\" data-end=\"3244\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3246\" data-end=\"3865\"\u003e\u003cstrong data-start=\"3246\" data-end=\"3257\"\u003eWeight:\u003c\/strong\u003e Variable selection\u003cbr data-start=\"3299\" data-end=\"3302\"\u003e\u003cstrong data-start=\"3302\" data-end=\"3312\"\u003eShape:\u003c\/strong\u003e Irregular biscuit-style clay pieces\u003cbr data-start=\"3348\" data-end=\"3351\"\u003e\u003cstrong data-start=\"3351\" data-end=\"3362\"\u003eColour:\u003c\/strong\u003e Warm terracotta reds, soft browns, and muted earthy oranges\u003cbr data-start=\"3422\" data-end=\"3425\"\u003e\u003cstrong data-start=\"3425\" data-end=\"3441\"\u003eIngredients:\u003c\/strong\u003e Natural Indian red clay and terracotta clay\u003cbr data-start=\"3485\" data-end=\"3488\"\u003e\u003cstrong data-start=\"3488\" data-end=\"3499\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3516\" data-end=\"3519\"\u003e\u003cstrong data-start=\"3519\" data-end=\"3548\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Punjab’s fertile soil traditions, Punjabi Ki Mitti reflects a cultural connection to the land, reinterpreted here in a softer, beginner-friendly format. It introduces the essence of regional earth clays in a smooth, approachable way, offering a gentle entry point into terracotta-based sensory experiences.\u003c\/p\u003e\n\u003chr data-start=\"3867\" data-end=\"3870\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3872\" data-end=\"3885\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3887\" data-end=\"4270\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53870139081031,"sku":"04050800341","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52727493165383,"sku":"04050800342","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53057529512263,"sku":"04050800343","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_65c96320-f562-42e9-9f68-d4b31c271faf.png?v=1751996942"},{"product_id":"white-slate-pencils-indian-edible-shale-stone-sticks","title":"White Slate Pencils – Chalky Edible Indian Shale Stone Sticks","description":"\u003carticle class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-106\" data-scroll-anchor=\"true\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"relative flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"c87f9c8c-1647-4a72-96a6-74db51f7070a\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light\"\u003e\n\u003ch2 data-end=\"82\" data-start=\"68\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"987\" data-start=\"84\"\u003eWhite Slate Pencils are natural Indian shale stone clay sticks known for their crisp layered crunch and clean chalky mineral profile. These thick pencil-shaped rods deliver a satisfying sensory experience with notes of fresh chalk dust, rain-touched stone, soft white minerals, and gentle earthy undertones, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth powdery finish with a distinctive layered shale character appreciated within geophagia and texture-focused communities. Traditionally associated with South Asian slate pencil traditions, these shale sticks are valued for their grounding texture, authentic crunchy bite, and nostalgic sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-end=\"1004\" data-start=\"989\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1612\" data-start=\"1006\"\u003e\u003cstrong data-end=\"1018\" data-start=\"1006\"\u003eTexture:\u003c\/strong\u003e Firm layered crunch with smooth powdery breakdown\u003cbr data-end=\"1071\" data-start=\"1068\"\u003e\u003cstrong data-end=\"1081\" data-start=\"1071\"\u003eTaste:\u003c\/strong\u003e Clean chalky minerals with light earthy stone notes\u003cbr data-end=\"1136\" data-start=\"1133\"\u003e\u003cstrong data-end=\"1154\" data-start=\"1136\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-end=\"1168\" data-start=\"1165\"\u003e\u003cstrong data-end=\"1179\" data-start=\"1168\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-end=\"1193\" data-start=\"1190\"\u003e\u003cstrong data-end=\"1206\" data-start=\"1193\"\u003eBest for:\u003c\/strong\u003e Slate pencil lovers, ASMR crunches, beginners, nostalgic chalk texture fans\u003cbr data-end=\"1285\" data-start=\"1282\"\u003e\u003cstrong data-end=\"1305\" data-start=\"1285\"\u003eClay experience:\u003c\/strong\u003e A classic slate pencil experience with crisp shale snaps, layered breaks, and a soft chalky melt that lingers cleanly.\u003cbr data-end=\"1427\" data-start=\"1424\"\u003e\u003cstrong data-end=\"1442\" data-start=\"1427\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-end=\"1456\" data-start=\"1453\"\u003e\u003cstrong data-end=\"1478\" data-start=\"1456\"\u003eHydration texture:\u003c\/strong\u003e Softens into a silky chalky paste with minimal grit\u003cbr data-end=\"1533\" data-start=\"1530\"\u003e\u003cstrong data-end=\"1549\" data-start=\"1533\"\u003eAroma notes:\u003c\/strong\u003e Chalk dust, rain-soaked stone, dry minerals, fresh shale earth\u003c\/p\u003e\n\u003ch2 data-end=\"1632\" data-start=\"1614\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"2186\" data-start=\"1634\"\u003e\u003cstrong data-end=\"1645\" data-start=\"1634\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-end=\"1661\" data-start=\"1658\"\u003e\u003cstrong data-end=\"1671\" data-start=\"1661\"\u003eShape:\u003c\/strong\u003e Straight thick slate pencil sticks\u003cbr data-end=\"1709\" data-start=\"1706\"\u003e\u003cstrong data-end=\"1720\" data-start=\"1709\"\u003eColour:\u003c\/strong\u003e Bright white\u003cbr data-end=\"1736\" data-start=\"1733\"\u003e\u003cstrong data-end=\"1752\" data-start=\"1736\"\u003eIngredients:\u003c\/strong\u003e 100% Natural White Shale Stone Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1845\" data-start=\"1842\"\u003e\u003cstrong data-end=\"1856\" data-start=\"1845\"\u003eVendor:\u003c\/strong\u003e Various\u003cbr data-end=\"1867\" data-start=\"1864\"\u003e\u003cstrong data-end=\"1896\" data-start=\"1867\"\u003eTraditional clay origins:\u003c\/strong\u003e Slate pencils have long been associated with South Asian geophagia traditions. Originally used for writing and educational purposes, these shale stone rods became appreciated for their layered crunch, clean mineral flavour, and nostalgic chalky texture.\u003cbr data-end=\"2153\" data-start=\"2150\"\u003e\u003cstrong data-end=\"2169\" data-start=\"2153\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2201\" data-start=\"2188\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2586\" data-start=\"2203\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003ch2 data-end=\"2603\" data-start=\"2588\" data-section-id=\"zi37p2\"\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g \/ Thick","offer_id":53095435534663,"sku":"0605060270","price":4.5,"currency_code":"GBP","in_stock":false},{"title":"100g \/ Thin","offer_id":53973680783687,"sku":null,"price":4.5,"currency_code":"GBP","in_stock":false},{"title":"250g \/ Thick","offer_id":53095435567431,"sku":"0605060271","price":9.75,"currency_code":"GBP","in_stock":false},{"title":"250g \/ Thin","offer_id":53973680816455,"sku":null,"price":4.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_67196316-281f-4017-95fe-4fc074b3a199.png?v=1751997458"},{"product_id":"red-nakumatt-cookies","title":"Red Nakumatt Cookies - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"23\" data-end=\"430\"\u003e\u003cstrong data-start=\"23\" data-end=\"47\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"430\"\u003eRed Nakumatt Cookies are deliciously earthy, cookie-shaped clay treats made from pure Red Nakumatt dust. These soft, crumbly pieces capture the classic flavour of this beloved Indian clay—deep red earthiness, topsoil warmth, and that iconic cementy, rain-on-dirt aroma. With a gentle crunch and zero grit, each bite melts down to a silky, smooth paste that's easy on the teeth and incredibly satisfying.\u003c\/p\u003e\n\u003cp data-start=\"432\" data-end=\"752\"\u003ePerfect for fans of Red Nakumatt's rich, roasted notes, these cookies come in a variety of natural shapes and sizes—some flat, some rounded, all wonderfully dusty and clean. Whether you're after a mellow crunch or something to savour slowly, these clay cookies are a grounding, full-flavour snack straight from the soil.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"759\" data-end=\"768\"\u003eSize:\u003c\/strong\u003e Varies\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"810\" data-end=\"829\"\u003eWeight:\u003c\/strong\u003e Between approx. 100g-130g\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"852\" data-end=\"862\"\u003eShape:\u003c\/strong\u003e Cookie-style rectangles, flowers and chunky rounds\/pucks\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"902\" data-end=\"913\"\u003eColour:\u003c\/strong\u003e Pinkish Taupe\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"936\" data-end=\"948\"\u003eTexture:\u003c\/strong\u003e Soft to medium crunch, smooth finish\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"988\" data-end=\"1006\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Crumbly, gentle on the bite\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1041\" data-end=\"1059\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like earthiness, red topsoil, roasted petrichor aroma\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1123\" data-end=\"1139\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt Clay\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1165\" data-end=\"1187\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1457\"\u003e\n\u003cstrong data-start=\"1197\" data-end=\"1226\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eRed Nakumatt is prized in Indian geophagy for its bold petrichor scent and earthy-smooth melt. These cookies preserve that tradition in an easy-to-enjoy, snackable form—ideal for stash lovers, ASMR eaters, and clay connoisseurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51928680202567,"sku":"0405060277","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_00d5047b-d977-4bca-878e-ca41442d9457.png?v=1754319039"},{"product_id":"black-candy-cracker-balls-290g","title":"Black Candy Cracker Balls - Edible clay treats for Pica","description":"\u003cp data-end=\"441\" data-start=\"23\"\u003eBlack Candy Cracker Balls bring boldness and crunch in every bite. Each of the four matte-black spheres is crafted from a deep blend of smoky Indian clays—like Blackhall, Dryfruit, Magmitti, and Smoked Nakumatt—then shaped into striking round balls with a crispy candy-style shell and a crumb-filled core. The exterior delivers a signature \"crack\" on first bite, followed by crumbly, earthy goodness inside.\u003c\/p\u003e\n\u003cp data-end=\"795\" data-start=\"443\"\u003eExpect a powerful combo of petrichor, asphalt, and cementy richness with zero stickiness and minimal grit. A satisfying snap with dusty, roasted undertones—perfect for those who crave textural contrast and intense earthy flavour. Whether broken into stashable pieces or enjoyed whole, these are a crunchy delight for collectors and crunch-lovers alike.\u003c\/p\u003e\n\u003chr data-end=\"800\" data-start=\"797\"\u003e\n\u003cp data-end=\"850\" data-start=\"802\"\u003e\u003cstrong data-end=\"811\" data-start=\"802\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"814\" data-start=\"811\"\u003eWill vary, approximately 3–5 cm each\u003c\/p\u003e\n\u003cp data-end=\"889\" data-start=\"852\"\u003e\u003cstrong data-end=\"863\" data-start=\"852\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"866\" data-start=\"863\"\u003eAvailable as 3 or 4 Balls\u003c\/p\u003e\n\u003cp data-end=\"914\" data-start=\"891\"\u003e\u003cstrong data-end=\"901\" data-start=\"891\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"904\" data-start=\"901\"\u003eRound ball\u003c\/p\u003e\n\u003cp data-end=\"941\" data-start=\"916\"\u003e\u003cstrong data-end=\"927\" data-start=\"916\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"930\" data-start=\"927\"\u003eMatte black\u003c\/p\u003e\n\u003cp data-end=\"1007\" data-start=\"943\"\u003e\u003cstrong data-end=\"955\" data-start=\"943\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"958\" data-start=\"955\"\u003eFirm outer shell with crunchy-crack crumbs inside\u003c\/p\u003e\n\u003cp data-end=\"1075\" data-start=\"1009\"\u003e\u003cstrong data-end=\"1027\" data-start=\"1009\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1030\" data-start=\"1027\"\u003e3–4 – Crackly shell with softer, crumbly core\u003c\/p\u003e\n\u003cp data-end=\"1177\" data-start=\"1077\"\u003e\u003cstrong data-end=\"1095\" data-start=\"1077\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1098\" data-start=\"1095\"\u003eAsphalt shell, petrichor notes, dusty roasted earth, cement and wet stone aroma\u003c\/p\u003e\n\u003cp data-end=\"1263\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1179\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1198\" data-start=\"1195\"\u003eBlack clay blend (Blackhall, Magmitti, Dryfruit, Smoked Nakumatt)\u003c\/p\u003e\n\u003cp data-end=\"1295\" data-start=\"1265\"\u003e\u003cstrong data-end=\"1287\" data-start=\"1265\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1290\" data-start=\"1287\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1593\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1326\" data-start=\"1297\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1329\" data-start=\"1326\"\u003eInspired by deep-earth Indian clays known for their intense flavour and sensory satisfaction, these cracker balls are made using a unique technique where dust and crumbs are layered into shaped shells. A modern ASMR-friendly twist on traditional geophagy textures.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x3 Balls - (up to 200g)","offer_id":53072935649607,"sku":"0405060257","price":11.5,"currency_code":"GBP","in_stock":true},{"title":"x4 Balls - (up to 290g)","offer_id":53072935682375,"sku":"04050602572","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_207dfa7b-f3fb-4232-8db5-9229370e3b3a.png?v=1767581162"},{"product_id":"whole-kolkota-terracotta-clay-pot-with-clay-powder-tin","title":"Whole Edible Kolkota Indian Terracotta Clay Pot with Indian Clay Powder Bundle","description":"\u003cp data-end=\"76\" data-start=\"23\"\u003e\u003cstrong data-end=\"76\" data-start=\"23\"\u003eWhole Kolkata Clay Pot + Clay Powder Tin (Bundle)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"415\" data-start=\"78\"\u003eThis satisfying duo includes one full-sized Kolkata Clay Pot (approx. 200g) and your choice of a 100g clay powder tin — select from Black Candy, Red Nakumatt, or Mixed Nakumatt. Handmade in India using traditional sun-dried terracotta methods, each Kolkata pot is bold, mineral-rich, and packed with that unmistakable deep, earthy aroma.\u003c\/p\u003e\n\u003cp data-end=\"742\" data-start=\"417\"\u003eThe pot itself breaks with a crisp, clean snap and offers a distinct flavour: rich mud tones, warm terracotta smoothness, and a hint of rain-on-dry-soil freshness when wet. Perfect for snapping, chewing, or breaking into stashable chunks, this pot is a favourite among those who love full-bodied, mineral-heavy clay textures.\u003c\/p\u003e\n\u003cp data-end=\"1089\" data-start=\"744\"\u003eYour chosen powder tin takes things a step further. Whether you go for the smoky intensity of Black Candy, the earthy depth of Red Nakumatt, or the balanced complexity of Mixed, the powder can be spooned straight into the pot, mixed into a dipping paste, or enjoyed on its own. Each tin is reusable and ideal for crafting your own stash rituals.\u003c\/p\u003e\n\u003cp data-end=\"1887\" data-start=\"1776\"\u003e\u003cstrong data-end=\"1792\" data-start=\"1776\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1795\" data-start=\"1792\"\u003e100% Indian terracotta clay (pot) + 100% powdered clay \u003c\/p\u003e\n\u003cp data-end=\"1919\" data-start=\"1889\"\u003e\u003cstrong data-end=\"1911\" data-start=\"1889\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2238\" data-start=\"1921\"\u003e\u003cstrong data-end=\"1950\" data-start=\"1921\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1953\" data-start=\"1950\"\u003eThese Kolkata pots echo centuries of Indian clay traditions — once used for water, grain, and sacred offerings, now enjoyed as a textural, flavour-rich clay snack. Combined with a tin of powdered clay, this bundle invites you into a sensory ritual of snapping, scooping, and savouring.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 75g \/ Black Candy","offer_id":53847797203271,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Cement Dust","offer_id":53847797236039,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Ember Dust","offer_id":53847797268807,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Golden Rose Dust","offer_id":53847797301575,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Indian Brown Terracotta Powdery Crumbs","offer_id":53847797334343,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Mixed Nakumatt","offer_id":53847797367111,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Mixed Smoky\/Roasted Clay Crumbs","offer_id":53847797399879,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Pink Love Dust","offer_id":53847797432647,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Pink Nakumatt Powdery Crumbs","offer_id":53847797465415,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Plain Nakumatt","offer_id":53847797498183,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Red Khadi","offer_id":53847797530951,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Red Nakumatt","offer_id":53847797563719,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Terra Dust","offer_id":53847797596487,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ White Kadhi","offer_id":53847797629255,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Yellow Butter Dust","offer_id":53847797662023,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Black Candy","offer_id":53847797694791,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Cement Dust","offer_id":53847797727559,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Ember Dust","offer_id":53847797760327,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Golden Rose Dust","offer_id":53847797793095,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Indian Brown Terracotta Powdery Crumbs","offer_id":53847797825863,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Mixed Nakumatt","offer_id":53847797858631,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Mixed Smoky\/Roasted Clay Crumbs","offer_id":53847797891399,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Pink Love Dust","offer_id":53847797924167,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Pink Nakumatt Powdery Crumbs","offer_id":53847797956935,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Plain Nakumatt","offer_id":53847797989703,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Red Khadi","offer_id":53847798022471,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Red Nakumatt","offer_id":53847798055239,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Terra Dust","offer_id":53847798088007,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ White Kadhi","offer_id":53847798120775,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Yellow Butter Dust","offer_id":53847798153543,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/030019_Large_Filled_Kolkota_Clay_pots.png?v=1752769169"},{"product_id":"all-grey-stash-box-500g","title":"All Indian Greys Clay Experience Sampler (500g) - Stash Box included - Edible clay for Pica","description":"\u003cp data-start=\"23\" data-end=\"360\"\u003e\u003cstrong data-start=\"23\" data-end=\"52\"\u003eAll Grey Stash Box (500g)\u003c\/strong\u003e is a brooding, beautiful celebration of the cement-toned side of the crunch spectrum. Housed in a practical compartmented plastic container, this stash box features a handpicked variety of grey-hued samples sourced from global regions—each one offering its own unique texture, hardness, and flavour profile.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"738\"\u003eInside, you'll discover a moody mix that \u003cem data-start=\"403\" data-end=\"408\"\u003emay\u003c\/em\u003e include: Nzu, Eko Grey, Ulo, Crystal Nakumatt, clay pebbles, smoked Nakumatt, broken grey clay pots, mini grey toffees, hex mix (grey\/black), and our ever-popular Smoky Sticks and Mud Cakes. These pieces range from smooth and chalky to dense and snappy, giving you a full tour through the layered crunch and clean dust of the grey clay family.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"1015\"\u003ePerfect for collectors, explorers, or those with a soft spot for basementy, cement-rich tones, the All Grey Stash Box is a sensory journey wrapped in ash-toned elegance. Expect smoky whispers, industrial earthiness, and the occasional flash of that sweet, damp petrichor.\u003c\/p\u003e\n\u003chr data-start=\"1017\" data-end=\"1020\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1068\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1031\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1031\" data-end=\"1034\"\u003eVaried pieces, approx. 3–5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1081\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1081\" data-end=\"1084\"\u003e500g total (approx.)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1171\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eMixed – balls, shards, toffees, broken pots, pebbles\u003c\/p\u003e\n\u003cp data-start=\"1173\" data-end=\"1229\"\u003e\u003cstrong data-start=\"1173\" data-end=\"1184\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1184\" data-end=\"1187\"\u003eVarious greys – soft dove to deep charcoal\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1283\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1243\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1243\" data-end=\"1246\"\u003eMixed – chalky, crumbly, hard, snappy\u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1351\"\u003e\u003cstrong data-start=\"1285\" data-end=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1303\" data-end=\"1306\"\u003eVaries (from soft powdery to firm 4\/5 crunch)\u003c\/p\u003e\n\u003cp data-start=\"1353\" data-end=\"1447\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1371\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1371\" data-end=\"1374\"\u003eBasement dust, cement-like, ash, occasional smoke, rain-on-slab petrichor\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1495\"\u003e\u003cstrong data-start=\"1449\" data-end=\"1465\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1465\" data-end=\"1468\"\u003eVarious global edible clays\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1585\"\u003e\u003cstrong data-start=\"1497\" data-end=\"1519\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1519\" data-end=\"1522\"\u003eMulti-region – includes West African, Indian, and other sources\u003c\/p\u003e\n\u003cp data-start=\"1587\" data-end=\"1822\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1616\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1616\" data-end=\"1619\"\u003eGrey clays like Nzu and Ulo have long histories in cultural practices, while modern blends like Crystal Nakumatt and Smoky Sticks bring an experimental, ASMR-forward twist to this classic earthy palette.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51942826115399,"sku":"100011","price":15.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5ea7cb02-2b14-4465-a836-5eca1eb0c982.png?v=1752774152"},{"product_id":"all-nakumatt-sampler-box-420g-stash-box-included","title":"All Nakumatt Sampler - Stash Box included - Bold Indian Clay \u0026 Treat Assortment","description":"\u003ch3 data-end=\"106\" data-start=\"88\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-end=\"439\" data-start=\"108\"\u003e\u003cstrong data-end=\"120\" data-start=\"108\"\u003eTexture:\u003c\/strong\u003e Ever-changing – from smooth, dense chunks to crumbly, gritty, and occasional crystalline surprises\u003cbr data-end=\"222\" data-start=\"219\"\u003e\u003cstrong data-end=\"240\" data-start=\"222\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – a mix of soft snaps, medium crunch, and firmer bites\u003cbr data-end=\"302\" data-start=\"299\"\u003e\u003cstrong data-end=\"314\" data-start=\"302\"\u003eFlavour:\u003c\/strong\u003e Bold, earthy, mineral-rich with smoky and cementy undertones\u003cbr data-end=\"378\" data-start=\"375\"\u003e\u003cstrong data-end=\"389\" data-start=\"378\"\u003eOrigin:\u003c\/strong\u003e India\u003cbr data-end=\"398\" data-start=\"395\"\u003e\u003cstrong data-end=\"407\" data-start=\"398\"\u003eType:\u003c\/strong\u003e Mixed clay \u0026amp; treat assortment\u003c\/p\u003e\n\u003chr data-end=\"444\" data-start=\"441\"\u003e\n\u003ch3 data-end=\"465\" data-start=\"446\" data-section-id=\"1f0mere\"\u003eWhat’s Inside\u003c\/h3\u003e\n\u003cp data-end=\"724\" data-start=\"467\"\u003eA completely randomised selection of Nakumatt raw clays and treats, featuring a rotating mix of forms such as chunks, sticks, coins, shards, and occasional specialty pieces. No two boxes are ever the same—each one is a unique grab from our Nakumatt range.\u003c\/p\u003e\n\u003chr data-end=\"729\" data-start=\"726\"\u003e\n\u003ch3 data-end=\"751\" data-start=\"731\" data-section-id=\"70zt35\"\u003eThe Experience\u003c\/h3\u003e\n\u003cp data-end=\"1005\" data-start=\"753\"\u003eThis is Nakumatt in its most unpredictable form. Expect a proper sensory assortment where each piece brings something different to the table—some clean and dense, others crumbly with grit, and the occasional piece that leans smoky or sharply mineral.\u003c\/p\u003e\n\u003cp data-end=\"1220\" data-start=\"1007\"\u003eFlavour-wise, you’ll move through deep cementy greys, iron-rich reds, and darker roasted notes, all within one box. It’s less of a curated lineup and more of a “what did I just discover?” moment with every grab.\u003c\/p\u003e\n\u003cp data-end=\"1351\" data-start=\"1222\"\u003ePerfect if you enjoy variety, like a bit of surprise, or want to explore Nakumatt without sticking to just one texture or form.\u003c\/p\u003e\n\u003chr data-end=\"1356\" data-start=\"1353\"\u003e\n\u003ch3 data-end=\"1379\" data-start=\"1358\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cp data-end=\"1838\" data-start=\"1381\"\u003e\u003cstrong data-end=\"1390\" data-start=\"1381\"\u003eSize:\u003c\/strong\u003e Assorted mixed pieces (no uniform shape or sizing)\u003cbr data-end=\"1444\" data-start=\"1441\"\u003e\u003cstrong data-end=\"1455\" data-start=\"1444\"\u003eWeight:\u003c\/strong\u003e Approx. 500g\u003cbr data-end=\"1471\" data-start=\"1468\"\u003e\u003cstrong data-end=\"1481\" data-start=\"1471\"\u003eShape:\u003c\/strong\u003e Random – chunks, sticks, coins, shards, and irregular forms\u003cbr data-end=\"1544\" data-start=\"1541\"\u003e\u003cstrong data-end=\"1555\" data-start=\"1544\"\u003eColour:\u003c\/strong\u003e Varied – greys, reds, blacks, and natural tones\u003cbr data-end=\"1606\" data-start=\"1603\"\u003e\u003cstrong data-end=\"1618\" data-start=\"1606\"\u003eTexture:\u003c\/strong\u003e Mixed – smooth, dense, crumbly, gritty, and occasional crystalline\u003cbr data-end=\"1688\" data-start=\"1685\"\u003e\u003cstrong data-end=\"1706\" data-start=\"1688\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – varies across pieces\u003cbr data-end=\"1736\" data-start=\"1733\"\u003e\u003cstrong data-end=\"1754\" data-start=\"1736\"\u003eTaste Profile:\u003c\/strong\u003e Earthy and mineral-forward with cementy depth, iron notes, and subtle smoky tones\u003c\/p\u003e\n\u003chr data-end=\"1843\" data-start=\"1840\"\u003e\n\u003ch3 data-end=\"1862\" data-start=\"1845\" data-section-id=\"1qc001c\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-end=\"1915\" data-start=\"1864\"\u003e100% natural Nakumatt clays and clay-based treats\u003c\/p\u003e\n\u003chr data-end=\"1920\" data-start=\"1917\"\u003e\n\u003ch3 data-end=\"1945\" data-start=\"1922\" data-section-id=\"bxzq9f\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-end=\"1954\" data-start=\"1947\"\u003eIndia\u003c\/p\u003e\n\u003chr data-end=\"1959\" data-start=\"1956\"\u003e\n\u003ch3 data-end=\"1991\" data-start=\"1961\" data-section-id=\"138o7fx\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-end=\"2240\" data-start=\"1993\"\u003eNakumatt clays are rooted in Indian earth traditions, known for their distinctive mineral profiles and varied textures. This mix reflects that diversity in its most natural, unfiltered form—less polished, more exploratory, and full of character.\u003c\/p\u003e\n\u003chr data-end=\"2245\" data-start=\"2242\"\u003e\n\u003ch3 data-end=\"2263\" data-start=\"2247\" data-section-id=\"1ajl8cl\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2648\" data-start=\"2265\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003cp data-end=\"21\" data-start=\"0\"\u003e \u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51951360999751,"sku":"100002","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_35984208-faae-4d30-8de3-4e538393279d.png?v=1752860511"},{"product_id":"english-chiltern-vale-chalk","title":"English Chiltern Vale Chalk - Self-foraged, home-tested British Chalk","description":"\u003cp data-start=\"164\" data-end=\"480\"\u003eSelf-foraged from the historic chalk hills of southern England, this batch of English Chiltern Vale Chalk offers a pure, naturally prepared pica experience. Each piece is carefully hand-harvested and individually inspected before undergoing a thorough cleaning process to ensure it is as fresh and crisp as possible.\u003c\/p\u003e\n\u003cp data-start=\"482\" data-end=\"886\"\u003eEvery chunk is hand-washed and gently scrubbed in warm water to remove surface debris. The chalk is then soaked in boiling water for two hours, allowing it to fully cleanse and settle. After soaking, it is briefly air-dried before being placed in a dehydrator for six hours, restoring that signature crisp, crunchy texture. The result is bright, clean chalk with a consistent snap and satisfying crumble.\u003c\/p\u003e\n\u003cp data-start=\"888\" data-end=\"1013\"\u003eCarefully washed, soaked, air-dried, and dehydrated, each irregular bite-sized piece is a taste of England’s ancient seabeds.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1293\"\u003eThe pieces range in size from dainty pebbles to satisfyingly chunky bites (1–20 cm), giving a varied and tactile crunch experience. The texture is medium-soft with a gentle snap that quickly melts into a smooth, powdery paste—perfect for those who savour subtlety over strength.\u003c\/p\u003e\n\u003cp data-start=\"1295\" data-end=\"1688\"\u003eThis chalk is about texture first, flavour second. It carries a delicate mineral taste—dry dust, faint tang, and soft limestone. There’s also a gentle damp cement-like quality that gives it a grounding mouthfeel—slightly cool, slightly clingy—without tipping into muddy or metallic territory. It’s a mellow, meditative crunch ideal as a standalone or palate cleanser between stronger flavours.\u003c\/p\u003e\n\u003chr data-start=\"1690\" data-end=\"1693\"\u003e\n\u003ch3 data-start=\"1695\" data-end=\"1705\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1706\" data-end=\"1775\"\u003eIrregular chunks between 1–20 cm, will include some dust and crumbs\u003c\/p\u003e\n\u003ch3 data-start=\"1777\" data-end=\"1789\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1790\" data-end=\"1807\"\u003e500g, 1kg, 100g\u003c\/p\u003e\n\u003ch3 data-start=\"1809\" data-end=\"1820\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1821\" data-end=\"1880\"\u003eNatural, broken pieces—no uniformity, just earthy honesty\u003c\/p\u003e\n\u003ch3 data-start=\"1882\" data-end=\"1894\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1895\" data-end=\"1942\"\u003eBright white, characteristic of English chalk\u003c\/p\u003e\n\u003ch3 data-start=\"1944\" data-end=\"1957\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1958\" data-end=\"2018\"\u003eChalky and dry; dissolves into a fine powder with low grit\u003c\/p\u003e\n\u003ch3 data-start=\"2020\" data-end=\"2039\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"2040\" data-end=\"2083\"\u003e3 – medium soft with a satisfying crumble\u003c\/p\u003e\n\u003ch3 data-start=\"2085\" data-end=\"2104\"\u003eTaste profile\u003c\/h3\u003e\n\u003cul data-start=\"2105\" data-end=\"2257\"\u003e\n\u003cli data-start=\"2105\" data-end=\"2128\"\u003e\n\u003cp data-start=\"2107\" data-end=\"2128\"\u003eVery mild and clean\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2129\" data-end=\"2144\"\u003e\n\u003cp data-start=\"2131\" data-end=\"2144\"\u003eSubtle tang\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2145\" data-end=\"2177\"\u003e\n\u003cp data-start=\"2147\" data-end=\"2177\"\u003eHints of dry dust, limestone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2178\" data-end=\"2211\"\u003e\n\u003cp data-start=\"2180\" data-end=\"2211\"\u003eLightly damp cement mouthfeel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2212\" data-end=\"2257\"\u003e\n\u003cp data-start=\"2214\" data-end=\"2257\"\u003eNo strong earth, smoke, or metallic notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2259\" data-end=\"2276\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"2277\" data-end=\"2310\"\u003e100% self-foraged natural English chalk\u003c\/p\u003e\n\u003ch3 data-start=\"2312\" data-end=\"2334\"\u003eCleaning process\u003c\/h3\u003e\n\u003col data-start=\"2335\" data-end=\"2553\"\u003e\n\u003cli data-start=\"2335\" data-end=\"2376\"\u003e\n\u003cp data-start=\"2338\" data-end=\"2376\"\u003eHand foraged from the Chiltern Hills\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2377\" data-end=\"2427\"\u003e\n\u003cp data-start=\"2380\" data-end=\"2427\"\u003eHand-washed and gently scrubbed in warm water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2428\" data-end=\"2470\"\u003e\n\u003cp data-start=\"2431\" data-end=\"2470\"\u003eSoaked in boiling water for two hours\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2471\" data-end=\"2493\"\u003e\n\u003cp data-start=\"2474\" data-end=\"2493\"\u003eAir-dried briefly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2494\" data-end=\"2553\"\u003e\n\u003cp data-start=\"2497\" data-end=\"2553\"\u003eDehydrated for six hours until fully crisp and crunchy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 data-start=\"2555\" data-end=\"2578\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"2579\" data-end=\"2588\"\u003eEngland\u003c\/p\u003e\n\u003ch3 data-start=\"2590\" data-end=\"2620\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"2621\" data-end=\"3057\"\u003eChiltern chalk hails from a prehistoric seabed formed over 90 million years ago. Harvested from the Chiltern Hills—an iconic chalk landscape in southern England—this chalk has long shaped the region’s geology, ecology, and even its myths. While it may not have a deeply documented history in geophagia, its purity and softness have made it a quiet favourite among modern UK-based earth eaters seeking something clean, local, and gentle. \u003cmeta charset=\"utf-8\"\u003eYou can read the Full blog \u003ca href=\"https:\/\/www.earthycrunch.co.uk\/blogs\/geophagia\/a-taste-of-the-hills-the-history-of-chilterns-chalk-and-earth-eating-traditions-in-england\" target=\"_blank\" rel=\"noopener\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003chr data-start=\"3059\" data-end=\"3062\"\u003e\n\u003cp data-start=\"3064\" data-end=\"3341\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"3064\" data-end=\"3082\"\u003eImportant note\u003c\/strong\u003e\u003cbr data-start=\"3082\" data-end=\"3085\"\u003eOur products are not lab-tested, as we are a hobbyist business and do not promote consumption in line with UK law regarding non food-grade items. However, we have conducted a home test kit on the Chiltern Vale Chalk. Full results can be viewed on the \u003ca href=\"https:\/\/www.earthycrunch.co.uk\/blogs\/geophagia\/testing-hand-foraged-chiltern-chalk-full-results-what-they-really-mean\" target=\"_blank\" rel=\"noopener\"\u003eblog\u003c\/a\u003e.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53889689190727,"sku":"01061703321","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53162510745927,"sku":"0106170332","price":1.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53162510778695,"sku":"0106170333","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53162510713159,"sku":"0106170334","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_726fc1a6-a919-4c8b-b57b-c8662d1770d3.png?v=1759138695"},{"product_id":"west-arrican-calaba-clay-410g-copy","title":"West African Pink Kaolin Clay or Chalk - Clay for Pica\/ Geophagia","description":"\u003cp data-start=\"259\" data-end=\"1063\"\u003eAfrican White Kaolin Clay (current batch: light pink) offers a gentle, chalk-forward clay experience rooted in Nigeria’s long-standing kaolin traditions. Favoured by geophagy and pica enthusiasts who enjoy softer, dustier clays, these medium-firm chunks break easily on the bite before melting down into a smooth, gummy, almost silky consistency similar to classic Georgia white. The flavour is mild and comforting, led by dusty kaolin earthiness and basement-like soil notes, with a fresh rainy petrichor character and subtle forest or woody undertones. A faint tang may appear at the finish, adding interest without overpowering the overall calm profile. With no grit but a tendency to stick as it melts, this clay is especially well suited to those who prefer chalky, mellow textures over hard crunch.\u003c\/p\u003e\n\u003ch3 data-start=\"1065\" data-end=\"1075\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1076\" data-end=\"1111\"\u003eVaries, approximately 2–5 cm chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1113\" data-end=\"1125\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1126\" data-end=\"1154\"\u003eAvailable in 100 g and 250 g\u003c\/p\u003e\n\u003ch3 data-start=\"1156\" data-end=\"1167\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1195\"\u003eNatural, hand-broken chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1197\" data-end=\"1209\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1210\" data-end=\"1236\"\u003eLight pink (current batch)\u003c\/p\u003e\n\u003ch3 data-start=\"1238\" data-end=\"1251\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1252\" data-end=\"1366\"\u003eMedium and dusty with a soft crunch; melts into a smooth, gummy, silky consistency; no grit; can stick when chewed\u003c\/p\u003e\n\u003ch3 data-start=\"1368\" data-end=\"1387\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"1388\" data-end=\"1433\"\u003e2 – soft to medium break with a dusty crumble\u003c\/p\u003e\n\u003ch3 data-start=\"1435\" data-end=\"1454\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"1455\" data-end=\"1572\"\u003eDusty kaolin earthiness with rainy petrichor, basement soil notes, subtle forest\/woody tones, and a mild tangy finish\u003c\/p\u003e\n\u003ch3 data-start=\"1574\" data-end=\"1591\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1592\" data-end=\"1616\"\u003e100% natural kaolin clay\u003c\/p\u003e\n\u003ch3 data-start=\"1618\" data-end=\"1641\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-start=\"1642\" data-end=\"1649\"\u003eNigeria\u003c\/p\u003e\n\u003ch3 data-start=\"1651\" data-end=\"1663\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1664\" data-end=\"1688\"\u003eAfrican Clay Distributor\u003c\/p\u003e\n\u003ch3 data-start=\"1690\" data-end=\"1720\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"1721\" data-end=\"2332\"\u003eWhite and pink kaolin clays — often referred to as African white chalk or calabash chalk — have been cherished across West Africa for generations. Valued for their purity, gentle mineral profile, and calming nature, these clays have traditionally been used in geophagy, digestive-soothing practices, and cultural rituals. Naturally fine-grained and minimally processed, kaolin clays are especially appreciated for their soft crunch, clean melt, and approachable flavour. This light pink variety continues that tradition, offering a mild, chalk-friendly option for both newcomers and experienced clay collectors.\u003c\/p\u003e\n\u003ch3 data-start=\"2334\" data-end=\"2344\"\u003eUses\u003c\/h3\u003e\n\u003cul data-start=\"2345\" data-end=\"2667\"\u003e\n\u003cli data-start=\"2345\" data-end=\"2457\"\u003e\n\u003cp data-start=\"2347\" data-end=\"2457\"\u003e\u003cstrong data-start=\"2347\" data-end=\"2368\"\u003eGeophagia \/ Pica:\u003c\/strong\u003e Enjoy for its soft, dusty crunch, silky melt, and mild, chalk-forward mineral flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2458\" data-end=\"2554\"\u003e\n\u003cp data-start=\"2460\" data-end=\"2554\"\u003e\u003cstrong data-start=\"2460\" data-end=\"2485\"\u003eTraditional remedies:\u003c\/strong\u003e Incorporated into gentle cleansing or digestive-soothing routines.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2555\" data-end=\"2667\"\u003e\n\u003cp data-start=\"2557\" data-end=\"2667\"\u003e\u003cstrong data-start=\"2557\" data-end=\"2572\"\u003eCollecting:\u003c\/strong\u003e Ideal for those who favour fine-textured, chalk-like West African clays with a mellow profile.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756058210631,"sku":"0301010016","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52756058243399,"sku":"0301010017","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4eb3255c-48a2-468a-b506-97a56a7ebe28.png?v=1767293869"},{"product_id":"mystery-mix-up-150g","title":"Mystery Mix Ups by Colour - Clay for Pica\/ Geophagia - (Sells out every time, grab them while you can!)","description":"\u003cp data-end=\"447\" data-start=\"80\"\u003eFeeling adventurous? Meet the Mystery Mix Up – your crunchy lucky dip in a box. Each bundle is a hand-packed surprise pulled straight from the full Earthy Crunch UK stash. One day you might uncover a smooth chalk stick paired with powdery crumbs; the next, a smoky shard of slate tucked beside a tiny terracotta pot. You never know… and that’s half the fun.\u003c\/p\u003e\n\u003cp data-end=\"532\" data-start=\"449\"\u003eNow available in three sizes and storage options to match your craving style:\u003c\/p\u003e\n\u003cul data-end=\"732\" data-start=\"533\"\u003e\n\u003cli data-end=\"579\" data-start=\"533\"\u003e\n\u003cp data-end=\"579\" data-start=\"535\"\u003e\u003cstrong\u003eKraft Box (100g) – \u003c\/strong\u003ethe perfect taster.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"633\" data-start=\"580\"\u003e\n\u003cp data-end=\"633\" data-start=\"582\"\u003e\u003cstrong\u003eKraft Box (175g) –\u003c\/strong\u003e a generous mid-size treat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"732\" data-start=\"634\"\u003e\n\u003cp data-end=\"732\" data-start=\"636\"\u003e\u003cstrong\u003ePlastic “Forever” Reusable Box (250g) \u003c\/strong\u003e– for serious stashers who love to store and savour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"831\" data-start=\"734\"\u003eEach Mystery Mix Up is themed by colour, and every hue brings its own earthy personalities:\u003c\/p\u003e\n\u003cp data-end=\"978\" data-start=\"833\"\u003e\u003cstrong\u003eReds\u003cmeta charset=\"utf-8\"\u003e\/Browns\u003c\/strong\u003e: Red Nakumatts, Red Clay Biscuits, chewy treats, Red Mix Hex, or Red Nakumatt Cracker Balls topped with Red Khadi and Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1135\" data-start=\"980\"\u003e\u003cstrong\u003eOranges\u003c\/strong\u003e: Indian Terracottas, Mexican Terracotta, Queen Terracotta, OG Tan, orange clay chunks, with crunchy claypot crumbs and earthy powders. All Orange and peach-hued treats\u003c\/p\u003e\n\u003cp data-end=\"1256\" data-start=\"1137\"\u003e\u003cstrong\u003eGreys\u003c\/strong\u003e: Cementy clays, mixed Nakumatts, Grey Mix Hex, surprise treats or balls, dusted with mixed Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1422\" data-start=\"1258\"\u003e\u003cstrong\u003eBlacks\u003c\/strong\u003e: Smoky Sticks, Barbecue Balls, Black Cracker Cookies, Black Candy Pucks, Smoked Nakumatts, Dryfruit shards, and black candy powder for that extra kick.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003eWhites\u003c\/strong\u003e: Classic chalks, chalk balls, Choco Chip Cookies, Dusty Pops – all finished with soft White Khadi powder.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003ePinks\u003c\/strong\u003e: From Pink Ladoos, Pink Nakumatts, Rose Clay, Pink slate triangles and powder.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1998\" data-start=\"1746\"\u003eInside, you’ll find a jumble of textures – crumbly, crunchy, powdery, smooth – and flavour notes that wander from basement-damp to soil-after-rain, from petrol-smoky to cement-fresh. It’s the full crunchy rainbow, one colour family at a time.\u003c\/p\u003e\n\u003cp data-end=\"2351\" data-start=\"2000\"\u003eBecause no two boxes are alike, Mystery Mix Ups come at a sweeter price (over 40% off) – but don’t mistake “discount” for “boring.” This is variety, mystery, and surprise all wrapped up in Earthy Crunch UK’s signature eco packaging. And yes, every single box – no matter the size – comes with its own wooden spoon for instant unboxing bliss.\u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e⚠️ Heads-up: The 175g packaging slides open at either end. Go easy when unboxing – any of the mystery mix ups. Nobody wants their stash to tumble out before the first satisfying snap. \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003ePLEASE NOTE: This is NOT Old stock, these are still very much FRESH Treats, Clays and Crumbs and dusts and simply the leftovers from the main stock and inventory jumbled together\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Reds\/Browns \/ Kraft Tub (50g)","offer_id":53388365693255,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Tub (75g)","offer_id":53388365660487,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ Kraft Tub (100g)","offer_id":52632255889735,"sku":"0708150052","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Box (175g)","offer_id":52632197366087,"sku":"0708150053","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390545735,"sku":"0708150054","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (50g)","offer_id":53388365758791,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (75g)","offer_id":53388365726023,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (100g)","offer_id":52632255922503,"sku":"0708150049","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Box (175g)","offer_id":52632197398855,"sku":"0708150050","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390578503,"sku":"0708150051","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (50g)","offer_id":53388365824327,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (75g)","offer_id":53388365791559,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Tub (100g)","offer_id":52632255955271,"sku":"0705150040","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Box (175g)","offer_id":52632197431623,"sku":"0705150041","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390611271,"sku":"0708150042","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (50g)","offer_id":53388365889863,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (75g)","offer_id":53388365857095,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (100g)","offer_id":52632255988039,"sku":"0705150037","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Box (175g)","offer_id":52632197464391,"sku":"0705150038","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390644039,"sku":"0705150039","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Greys \/ Kraft Tub (50g)","offer_id":53388365955399,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (75g)","offer_id":53388365922631,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (100g)","offer_id":52632256020807,"sku":"0708150043","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Box (175g)","offer_id":52632197497159,"sku":"0708150044","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390676807,"sku":"0708150045","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (50g)","offer_id":53388366020935,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (75g)","offer_id":53388365988167,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Tub (100g)","offer_id":52635275428167,"sku":"0708150046","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Box (175g)","offer_id":52635275395399,"sku":"0708150047","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52635275362631,"sku":"0708150048","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b6ed1146-6c95-436f-9a30-09a0ee5cc4e0.png?v=1761672560"},{"product_id":"grey-hears-65g-edible-clay-treats-for-pica","title":"Grey Hearts (2x Cookies) - Edible clay treats for Pica","description":"\u003cp data-start=\"107\" data-end=\"511\"\u003eGrey Hearts are a delicate clay treat, crafted from a thoughtful blend of Non-Roasted Nakumatt and finely ground Black Slate powder. These heart-shaped cookies carry a softer crunch that leans dusty and crumbly, offering a gentler bite compared to more compact clay cookies. The combination of slate smoothness and Nakumatt crispness creates a layered texture that is both satisfying and easy to enjoy.\u003c\/p\u003e\n\u003cp data-start=\"513\" data-end=\"884\"\u003eWith their light grey tone and signature heart shape, Grey Hearts are as pleasing to the eye as they are to the palate. The flavour is fresh and clean, with strong petrichor notes, wet cement-like undertones, and that distinct earthy basement depth beloved by Nakumatt fans. The crumbs fall softly with each bite, making these cookies a subtle yet memorable indulgence.\u003c\/p\u003e\n\u003cp data-start=\"886\" data-end=\"920\"\u003e\u003cstrong data-start=\"886\" data-end=\"895\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003eApproximately 5–6 cm\u003c\/p\u003e\n\u003cp data-start=\"922\" data-end=\"966\"\u003e\u003cstrong data-start=\"922\" data-end=\"933\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"933\" data-end=\"936\"\u003e65–75 g (2 cookies per pack)\u003c\/p\u003e\n\u003cp data-start=\"968\" data-end=\"1002\"\u003e\u003cstrong data-start=\"968\" data-end=\"978\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"978\" data-end=\"981\"\u003eHeart-shaped cookie\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1030\"\u003e\u003cstrong data-start=\"1004\" data-end=\"1015\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1015\" data-end=\"1018\"\u003eLight grey\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1044\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1044\" data-end=\"1047\"\u003eCrumbly and dusty with a softer, smoother finish; gentle crisp edges with loose crumbs\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1179\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1155\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1155\" data-end=\"1158\"\u003e2 – Softer crunches\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1181\" data-end=\"1199\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1199\" data-end=\"1202\"\u003eWet cement, earthy basement tones, strong petrichor, fresh clean Nakumatt notes; smoothness from slate with crispy accents from non-roasted clay\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1419\"\u003e\u003cstrong data-start=\"1350\" data-end=\"1366\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1366\" data-end=\"1369\"\u003eNon-Roasted Nakumatt, Black Slate powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1421\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1421\" data-end=\"1443\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1443\" data-end=\"1446\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1455\" data-end=\"1480\"\u003e\u003cstrong data-start=\"1455\" data-end=\"1466\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1466\" data-end=\"1469\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1482\" data-end=\"1511\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1511\" data-end=\"1514\"\u003eGrey Hearts bring together the gentle freshness of non-roasted Nakumatt with the mineral-rich smoothness of Black Slate. This combination reflects the diversity of Indian clay traditions, highlighting the contrast between crumbly Nakumatt textures and the refined depth of slate powders. The result is a softer, more subtle clay cookie that still captures the grounding essence of geophagy clays.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52426643177799,"sku":"0405090139","price":4.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_6cbe4d27-6ea4-4023-a4f2-5e854410deaf.png?v=1759069730"},{"product_id":"petrichor-overload-x8-edible-clay-treats-for-pica","title":"Petrichor Overload - Exclusive to ECUK - Pure wet-earth Indian clay treats","description":"\u003cp data-end=\"435\" data-start=\"108\"\u003ePetrichor Overload (x8 Pieces) is a custom-made treat exclusive to Earthy Crunch UK, crafted from a premium blend of Rose, Elephant, and Swan clay powders with added crumbs. Shaped into charming bite-sized hearts, these light grey pieces deliver the ultimate petrichor experience — bold, mineral-rich, and deeply atmospheric.\u003c\/p\u003e\n\u003cp data-end=\"810\" data-start=\"437\"\u003eEach piece opens with a crisp exterior that quickly gives way to a slightly sticky chew, punctuated by crispy granule crunches. The flavour is intensely cement-like and earthy, layered with the unmistakable scent of fresh rain on soil and the damp, nostalgic essence of a basement after rain. Think of your classic grey clay flavour — but dialled up to maximum petrichor.\u003c\/p\u003e\n\u003cp data-end=\"981\" data-start=\"812\"\u003ePerfect for collectors who love earthy depth and crave that rain-soaked clay profile, Petrichor Overload offers a unique, mineral-forward indulgence that stands apart.\u003c\/p\u003e\n\u003cp data-end=\"1041\" data-start=\"983\"\u003e\u003cstrong data-end=\"992\" data-start=\"983\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"995\" data-start=\"992\"\u003eBite-sized, approx. 3 cm each (heart-shaped)\u003c\/p\u003e\n\u003cp data-end=\"1099\" data-start=\"1043\"\u003e\u003cstrong data-end=\"1054\" data-start=\"1043\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"1057\" data-start=\"1054\"\u003e100 g \u003c\/p\u003e\n\u003cp data-end=\"1128\" data-start=\"1101\"\u003e\u003cstrong data-end=\"1111\" data-start=\"1101\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"1114\" data-start=\"1111\"\u003eHeart-shaped\u003c\/p\u003e\n\u003cp data-end=\"1180\" data-start=\"1130\"\u003e\u003cstrong data-end=\"1141\" data-start=\"1130\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"1144\" data-start=\"1141\"\u003eLight grey with natural clay tones\u003c\/p\u003e\n\u003cp data-end=\"1301\" data-start=\"1182\"\u003e\u003cstrong data-end=\"1194\" data-start=\"1182\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"1197\" data-start=\"1194\"\u003eCrisp exterior, breaks into slightly sticky chew with crispy granule crunches; mineral-rich and earthy\u003c\/p\u003e\n\u003cp data-end=\"1361\" data-start=\"1303\"\u003e\u003cstrong data-end=\"1321\" data-start=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1324\" data-start=\"1321\"\u003e3 – Medium crunch with chewy finish\u003c\/p\u003e\n\u003cp data-end=\"1491\" data-start=\"1363\"\u003e\u003cstrong data-end=\"1381\" data-start=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1384\" data-start=\"1381\"\u003eStrong petrichor and damp basement notes; cementy, earthy, and mineral-rich with fresh rain-on-soil tones\u003c\/p\u003e\n\u003cp data-end=\"1563\" data-start=\"1493\"\u003e\u003cstrong data-end=\"1509\" data-start=\"1493\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eRose, Elephant, and Swan clay powders with crumbs\u003c\/p\u003e\n\u003cp data-end=\"1597\" data-start=\"1565\"\u003e\u003cstrong data-end=\"1587\" data-start=\"1565\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1590\" data-start=\"1587\"\u003eIndia\u003c\/p\u003e\n\u003cp data-end=\"1624\" data-start=\"1599\"\u003e\u003cstrong data-end=\"1610\" data-start=\"1599\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-end=\"1613\" data-start=\"1610\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-end=\"1954\" data-start=\"1626\"\u003e\u003cstrong data-end=\"1655\" data-start=\"1626\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1658\" data-start=\"1655\"\u003ePetrichor Overload is inspired by India’s heritage of grey clays renowned for their mineral strength and earthy depth. By blending multiple classic powders, this treat intensifies the rain-soaked, basementy petrichor essence — offering an elevated twist on the traditional grey clay experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52431670182215,"sku":"0405090118","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0489c45c-fa2d-4dd7-8209-c5cd1f4a0000.png?v=1759143123"},{"product_id":"mixed-nakumatt-treates-x8-edible-clay-treats-for-pica","title":"Grey Mixed Nakumatt Treats (x8) - Edible clay treats for Pica","description":"\u003cp data-start=\"106\" data-end=\"505\"\u003eMixed Nakumatt Treats (Grey) bring together the full character of India’s most beloved clay — Nakumatt — in four distinct forms: Half Roasted, Full Roasted, Non-Roasted, and Red. This curated mix celebrates the variety of textures and flavours Nakumatt is known for, pressed into neat bite-sized pieces that are perfect for collectors who crave the earthy, mineral-rich satisfaction of grey clays.\u003c\/p\u003e\n\u003cp data-start=\"507\" data-end=\"938\"\u003eEach piece has a crisp exterior that breaks down into a slightly sticky chew, punctuated by crispy granule crunches. The flavour profile is unmistakably cementy, with strong petrichor tones, damp basement earthiness, and that grounding freshness of rain-soaked soil. This mix balances the smoky depth of roasted clays with the clean, dusty richness of non-roasted varieties, offering a rounded grey-clay experience in every bite.\u003c\/p\u003e\n\u003cp data-start=\"940\" data-end=\"985\"\u003e\u003cstrong data-start=\"940\" data-end=\"949\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eBite-sized, approx. 2.5 cm each\u003c\/p\u003e\n\u003cp data-start=\"987\" data-end=\"1027\"\u003e\u003cstrong data-start=\"987\" data-end=\"998\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"998\" data-end=\"1001\"\u003eApprox. 150 g (8 pieces)\u003c\/p\u003e\n\u003cp data-start=\"1029\" data-end=\"1080\"\u003e\u003cstrong data-start=\"1029\" data-end=\"1039\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1039\" data-end=\"1042\"\u003eVaries; current batch is coin-shaped\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1132\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1093\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1093\" data-end=\"1096\"\u003eLight grey with natural clay tones\u003c\/p\u003e\n\u003cp data-start=\"1134\" data-end=\"1253\"\u003e\u003cstrong data-start=\"1134\" data-end=\"1146\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eCrisp exterior, breaks into crispy granule crunches that is typical of nakumatt. Crumbly with no stick. Dusty, buttery soft breakdown.\u003c\/p\u003e\n\u003cp data-start=\"1255\" data-end=\"1313\"\u003e\u003cstrong data-start=\"1255\" data-end=\"1273\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1273\" data-end=\"1276\"\u003e3 – Medium crunch with chewy finish\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1443\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1333\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1333\" data-end=\"1336\"\u003eStrong petrichor and damp basement notes; cementy, earthy, and mineral-rich with fresh rain-on-soil and very slight metallic, iron-rich tones from the red nakumatt\u003c\/p\u003e\n\u003cp data-start=\"1445\" data-end=\"1538\"\u003e\u003cstrong data-start=\"1445\" data-end=\"1461\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1461\" data-end=\"1464\"\u003eBlend of Half Roasted, Full Roasted, Non-Roasted, and Red Nakumatt clays\u003c\/p\u003e\n\u003cp data-start=\"1540\" data-end=\"1572\"\u003e\u003cstrong data-start=\"1540\" data-end=\"1562\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1562\" data-end=\"1565\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1574\" data-end=\"1599\"\u003e\u003cstrong data-start=\"1574\" data-end=\"1585\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1585\" data-end=\"1588\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1601\" data-end=\"2002\"\u003e\u003cstrong data-start=\"1601\" data-end=\"1630\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1630\" data-end=\"1633\"\u003eNakumatt clays are a cornerstone of India’s edible clay traditions, known for their cement-like bite, earthy depth, and versatility across roasted and natural forms. Mixed Nakumatt Treats bring these varieties together in one batch, offering a layered experience that captures both the smoky intensity of roasted clays and the clean freshness of non-roasted Nakumatt.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52433790533959,"sku":"050292","price":7.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6811acfb-2403-4f2d-b7aa-250dc67067b0.png?v=1759155824"},{"product_id":"almond-treats","title":"Almond Treats - Cementy, nutty Indian clay treats","description":"\u003cp data-start=\"91\" data-end=\"473\"\u003eAlmond Treats (x6) are delicate, star-shaped clay pieces crafted from pure almond clay powder with added crumbs for texture. Light grey in colour and beautifully moulded, these treats offer a soft, dry, crumbly crunch that melts into a powdery paste with no grit. The texture is clean and sunbaked, never sticky, making them an easy and enjoyable chew.\u003c\/p\u003e\n\u003cp data-start=\"475\" data-end=\"820\"\u003eFlavour-wise, Almond Treats lean cementy with a gentle nutty undertone, balanced by earthy basement dampness when moistened. Notes of fresh spring water and faint dust aromas round off the profile, creating a beginner-friendly yet deeply satisfying clay experience. Perfect for those who crave the cement–dirt combo in a clean, crumbly format.\u003c\/p\u003e\n\u003cp data-start=\"822\" data-end=\"853\"\u003e\u003cstrong data-start=\"822\" data-end=\"831\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"831\" data-end=\"834\"\u003eApprox. 3 cm each\u003c\/p\u003e\n\u003cp data-start=\"904\" data-end=\"936\"\u003e\u003cstrong data-start=\"904\" data-end=\"914\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"914\" data-end=\"917\"\u003eVaries by batch - Six-pointed stars or cylinders\u003c\/p\u003e\n\u003cp data-start=\"938\" data-end=\"964\"\u003e\u003cstrong data-start=\"938\" data-end=\"949\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eLight grey\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1032\"\u003e\u003cstrong data-start=\"966\" data-end=\"978\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"978\" data-end=\"981\"\u003eSoft, dry, crumbly, sunbaked; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1034\" data-end=\"1099\"\u003e\u003cstrong data-start=\"1034\" data-end=\"1052\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1052\" data-end=\"1055\"\u003e3 – Solid crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1101\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1119\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1119\" data-end=\"1122\"\u003eCementy and earthy with nutty undertones, basement dampness, fresh spring water tones, and a faint dusty aroma when wet\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1301\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1261\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1261\" data-end=\"1264\"\u003e100% Almond clay powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1335\"\u003e\u003cstrong data-start=\"1303\" data-end=\"1325\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1362\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1348\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1348\" data-end=\"1351\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1364\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1364\" data-end=\"1393\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1393\" data-end=\"1396\"\u003eAlmond clay is a prized Indian variety known for its sun-dried smoothness, cement-like flavour, and subtle nutty depth. These star-shaped treats celebrate traditional clay snacking in a beginner-friendly format, offering a clean crunch with earthy tones and fresh mineral character.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100","offer_id":53108779974983,"sku":"04050900952","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"110","offer_id":53108779942215,"sku":"0405090095","price":6.59,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Almond_Treats_1.png?v=1774147446"},{"product_id":"all-greys-treats-x4-edible-clay-treats-for-pica","title":"\"All Greys\" Treats - Exclusive to ECUK - Edible clay treats for Pica","description":"\u003cp data-start=\"89\" data-end=\"558\"\u003eAll-Greys Treats (x4) bring together the full spectrum of India’s grey clays in one compact set of bite-sized pieces. Each batch is handmade from an evolving mix of dark and light greys — including varieties such as Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball, and Non-Roasted Nakumatt, with plenty of mixed crumbs for added texture. Current batches feature neat cylindrical shapes, though shapes may vary depending on availability.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"1002\"\u003eThese treats carry the classic cementy earthiness and mineral depth that grey clay lovers crave. The crunch is medium and satisfying, breaking down into a soft, powdery chew with no grit or stickiness. With damp basement notes, fresh rain-on-soil tones, and that unmistakable cement-like bite, All-Greys offer a pure and atmospheric clay experience — with each batch bringing subtle variations in flavour and texture depending on the blend.\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1049\"\u003e\u003cstrong data-start=\"1004\" data-end=\"1013\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eBite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"1051\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1051\" data-end=\"1062\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003eApprox. 90-100 g (4 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1158\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eCylindrical (current batch, may vary)\u003c\/p\u003e\n\u003cp data-start=\"1160\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1160\" data-end=\"1171\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1171\" data-end=\"1174\"\u003eLight grey with natural darker tones\u003c\/p\u003e\n\u003cp data-start=\"1214\" data-end=\"1303\"\u003e\u003cstrong data-start=\"1214\" data-end=\"1226\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eSoft, dry, crumbly, sunbaked; smooth powdery finish, no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1305\" data-end=\"1371\"\u003e\u003cstrong data-start=\"1305\" data-end=\"1323\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e3 – Medium crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1373\" data-end=\"1507\"\u003e\u003cstrong data-start=\"1373\" data-end=\"1391\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1391\" data-end=\"1394\"\u003eClassic grey cement flavour, mineral-rich earthiness, basement dampness, and fresh rain-on-soil petrichor tones. I get a real sense of vibuthi too for those familiar.\u003c\/p\u003e\n\u003cp data-start=\"1509\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1525\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1525\" data-end=\"1528\"\u003eBlend of Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball, and Non-Roasted Nakumatt with assorted grey clay crumbs\u003c\/p\u003e\n\u003cp data-start=\"1652\" data-end=\"1684\"\u003e\u003cstrong data-start=\"1652\" data-end=\"1674\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1674\" data-end=\"1677\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1686\" data-end=\"1711\"\u003e\u003cstrong data-start=\"1686\" data-end=\"1697\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1697\" data-end=\"1700\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1713\" data-end=\"2037\"\u003e\u003cstrong data-start=\"1713\" data-end=\"1742\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1742\" data-end=\"1745\"\u003eGrey clays have long been cherished across India for their mineral-heavy, cementy depth and refreshing rain-soaked aromas. All-Greys Treats combine multiple regional varieties into one set, showcasing the diversity and subtle flavour shifts of grey clays in a convenient, bite-sized format.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52434870993223,"sku":"0405090112","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1cde6648-f3a9-4fa6-8a0b-7528f1319769.png?v=1759160098"},{"product_id":"megan-soft-treats","title":"Megan Soft Treats - Cementy Indian Clay treats","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 21px;\"\u003eProduct Overview\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"188\" data-start=\"166\" data-section-id=\"q38yvi\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMegan Soft Treats are delicate, hand-shaped clay bites crafted from 100% Megan Soft clay powder, designed for enthusiasts who prefer a softer, chalkier chew. Each pack contains eight bite-sized pieces in assorted floral shapes — roses, blossoms, and more — combining visual charm with a gentle, satisfying crunch. The soft, sunbaked texture breaks down smoothly into a powdery chew, occasionally revealing harder granulates that provide a playful surprise without any grit or stickiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1145\" data-start=\"681\"\u003eFlavour-wise, Megan Soft Treats capture the unmistakable essence of classic grey clays. Strong cement-like tones blend with deep, damp basement aromas and fresh rain-soaked soil petrichor. When wet, the taste intensifies into wet concrete notes with subtle AC-duct hints — earthy, mineral-rich, and satisfyingly bold. These treats offer a refined balance of softness and crunch, perfect for fans of drywall-like chalkiness seeking a nuanced grey clay experience.\u003c\/p\u003e\n\u003chr data-end=\"1150\" data-start=\"1147\"\u003e\n\u003ch2 data-end=\"1172\" data-start=\"1152\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"1304\" data-start=\"1173\"\u003eSoft, dry, crumbly, sunbaked; smooth, powdery finish with occasional harder granulates; non-gritty, slightly sticky but not gummy\u003c\/p\u003e\n\u003ch2 data-end=\"1323\" data-start=\"1306\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1456\" data-start=\"1324\"\u003eCementy and earthy with wet concrete notes; mineral-rich basement tones; dusty, drywall-like flavour; faint AC-duct hints when wet\u003c\/p\u003e\n\u003ch2 data-end=\"1477\" data-start=\"1458\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1646\" data-start=\"1478\"\u003eHand-shaped, floral bite-sized pieces; soft chew with medium crunch; subtle surprises from harder granulates; perfect for mindful clay tasting and texture exploration\u003c\/p\u003e\n\u003ch2 data-end=\"1664\" data-start=\"1648\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1853\" data-start=\"1665\"\u003e\n\u003cli data-end=\"1714\" data-start=\"1665\" data-section-id=\"q0nsjb\"\u003e\n\u003cp data-end=\"1714\" data-start=\"1667\"\u003eSoft, chalky texture ideal for gentle chewing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1763\" data-start=\"1715\" data-section-id=\"y9vjpy\"\u003e\n\u003cp data-end=\"1763\" data-start=\"1717\"\u003eHand-shaped, visually appealing floral forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1804\" data-start=\"1764\" data-section-id=\"1ooqru6\"\u003e\n\u003cp data-end=\"1804\" data-start=\"1766\"\u003eSmooth, non-gritty powdery breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1853\" data-start=\"1805\" data-section-id=\"10swm91\"\u003e\n\u003cp data-end=\"1853\" data-start=\"1807\"\u003eClassic grey clay flavour with cementy depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1858\" data-start=\"1855\"\u003e\n\u003ch2 data-end=\"1879\" data-start=\"1860\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2847\" data-start=\"1880\"\u003e\n\u003cli data-end=\"1925\" data-start=\"1880\" data-section-id=\"nvxihg\"\u003e\n\u003cp data-end=\"1925\" data-start=\"1882\"\u003e\u003cstrong data-end=\"1891\" data-start=\"1882\"\u003eSize:\u003c\/strong\u003e Bite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1954\" data-start=\"1926\" data-section-id=\"ezs0b2\"\u003e\n\u003cp data-end=\"1954\" data-start=\"1928\"\u003e\u003cstrong data-end=\"1939\" data-start=\"1928\"\u003eWeight:\u003c\/strong\u003e Approx. 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1996\" data-start=\"1955\" data-section-id=\"1yacfv5\"\u003e\n\u003cp data-end=\"1996\" data-start=\"1957\"\u003e\u003cstrong data-end=\"1967\" data-start=\"1957\"\u003eShape:\u003c\/strong\u003e Assorted flowers and roses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2049\" data-start=\"1997\" data-section-id=\"1pd0k1i\"\u003e\n\u003cp data-end=\"2049\" data-start=\"1999\"\u003e\u003cstrong data-end=\"2010\" data-start=\"1999\"\u003eColour:\u003c\/strong\u003e Light grey with darker natural tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2192\" data-start=\"2050\" data-section-id=\"1md2y3l\"\u003e\n\u003cp data-end=\"2192\" data-start=\"2052\"\u003e\u003cstrong data-end=\"2064\" data-start=\"2052\"\u003eTexture:\u003c\/strong\u003e Soft, dry, crumbly, sunbaked; smooth powdery finish with occasional harder granulates; no grit, slightly sticky but not gummy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2257\" data-start=\"2193\" data-section-id=\"11ef34p\"\u003e\n\u003cp data-end=\"2257\" data-start=\"2195\"\u003e\u003cstrong data-end=\"2213\" data-start=\"2195\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with soft, powdery chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2470\" data-start=\"2258\" data-section-id=\"zzfqfc\"\u003e\n\u003cp data-end=\"2470\" data-start=\"2260\"\u003e\u003cstrong data-end=\"2278\" data-start=\"2260\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and earthy with strong wet concrete notes; mineral-rich basement tones; dusty, drywall-like flavour with faint AC-duct hints when wet; soft crumble with occasional harder granulates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2519\" data-start=\"2471\" data-section-id=\"1pfb9w2\"\u003e\n\u003cp data-end=\"2519\" data-start=\"2473\"\u003e\u003cstrong data-end=\"2489\" data-start=\"2473\"\u003eIngredients:\u003c\/strong\u003e 100% Megan Soft Clay Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2552\" data-start=\"2520\" data-section-id=\"1ajyefg\"\u003e\n\u003cp data-end=\"2552\" data-start=\"2522\"\u003e\u003cstrong data-end=\"2544\" data-start=\"2522\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2578\" data-start=\"2553\" data-section-id=\"1485r2i\"\u003e\n\u003cp data-end=\"2578\" data-start=\"2555\"\u003e\u003cstrong data-end=\"2566\" data-start=\"2555\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2847\" data-start=\"2579\" data-section-id=\"b5l02o\"\u003e\n\u003cp data-end=\"2847\" data-start=\"2581\"\u003e\u003cstrong data-end=\"2610\" data-start=\"2581\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Megan Soft is a highly regarded grey clay variety in India’s edible clay tradition, prized for its chalky, cement-like taste and smooth powdery breakdown. These hand-shaped treats honour that heritage in an artisanal, bite-sized form.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52437934997831,"sku":"0405090119","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_ea148aeb-50c3-4028-a80d-50af0944805e.png?v=1759167846"},{"product_id":"blackurrants-treats-edible-clay-treats-for-pica","title":"Blackurrants Treats - Smoky Indian clay treats","description":"\u003cp data-start=\"74\" data-end=\"424\"\u003eBlackcurrants are rich, smoke-forward clay treats made with a bold blend of Dryfruit, Black Hall, and Magmitti smoky clays. Available in two sizes — bite-sized broken pieces or full 5 cm cookies — these dark delights are a favourite amongst Rose Clay customers, celebrated for their deep roasted flavours and smooth texture.\u003c\/p\u003e\n\u003cp data-start=\"426\" data-end=\"916\"\u003eEach piece is soft, crumbly, and sunbaked with a powdery finish that melts into a gentle chew. Crumbs are included for that extra crunch, and occasional harder granulates add variety without grit or stickiness. The flavour profile is strikingly smoky with petrol-like notes from Dryfruit clay, roasted undertones, and the signature dusty smoothness of Magmitti. When wet, they release an aroma reminiscent of rain hitting hot cement — a sensory burst for serious clay lovers.\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"1035\"\u003eIf you’re a fan of Black Candy or Black Candy Crackers, these Blackcurrants will quickly become your new favourite.\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1133\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1046\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1046\" data-end=\"1049\"\u003eTwo sizes available — broken bite-sized pieces or full cookies (approx. 5 cm each)\u003c\/p\u003e\n\u003cp data-start=\"1135\" data-end=\"1186\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1146\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eOptions: 100 g broken or 2x cookies (approx 65-75g)\u003c\/p\u003e\n\u003cp data-start=\"1188\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1188\" data-end=\"1198\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1198\" data-end=\"1201\"\u003eVaries (mostly heart-shaped)\u003c\/p\u003e\n\u003cp data-start=\"1233\" data-end=\"1259\"\u003e\u003cstrong data-start=\"1233\" data-end=\"1244\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1244\" data-end=\"1247\"\u003eDeep black\u003c\/p\u003e\n\u003cp data-start=\"1261\" data-end=\"1418\"\u003e\u003cstrong data-start=\"1261\" data-end=\"1273\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1273\" data-end=\"1276\"\u003eSoft, dry, crumbly, sunbaked; smooth powdery finish with occasional harder granulates; includes crumbs for extra crunch; non-sticky, no grit\u003c\/p\u003e\n\u003cp data-start=\"1420\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1420\" data-end=\"1438\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1438\" data-end=\"1441\"\u003e3 – Medium crunch with soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1486\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1486\" data-end=\"1504\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1504\" data-end=\"1507\"\u003eStrong smoky and roasted tones; cementy, dusty, and mineral-rich; petrol\/gasoline notes from Dryfruit clay; aroma of rain on hot cement when wet; smooth, non-sticky finish\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1758\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1698\" data-end=\"1701\"\u003eBlend of Dryfruit, Black Hall, and Magmitti smoky clays\u003c\/p\u003e\n\u003cp data-start=\"1760\" data-end=\"1792\"\u003e\u003cstrong data-start=\"1760\" data-end=\"1782\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1782\" data-end=\"1785\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1794\" data-end=\"1819\"\u003e\u003cstrong data-start=\"1794\" data-end=\"1805\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1805\" data-end=\"1808\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1821\" data-end=\"2119\"\u003e\u003cstrong data-start=\"1821\" data-end=\"1850\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1850\" data-end=\"1853\"\u003eCrafted from renowned Indian smoky clays, Blackcurrants are a modern twist on classic roasted blends. Their distinctive flavour layers and crumbly-smooth texture honour traditional geophagy practices while delivering a bold experience for today’s clay enthusiasts.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies (approx. 75g)","offer_id":52438002925895,"sku":"0405090096","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"Broken Cookies (100g)","offer_id":52438002958663,"sku":"04050900962","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_8d53d7c8-b9cf-4fa9-8042-f18a54463c37.png?v=1759172072"},{"product_id":"all-blacks-treats-edible-clay-treats-for-pica","title":"'All Blacks' Treats - Exclusive to ECUK - Indian smoky clay treats","description":"\u003cp data-start=\"82\" data-end=\"609\"\u003e'All Blacks' Treats are bold, moody clay indulgences crafted from a powerful medley of India’s finest smoky clays. Made with a curated blend that includes Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted and Full Roasted Nakumatt, Black Star, and Coconut Smoke. Designed for those who enjoy darker, roasted clay experiences, these treats offer a mild but deeply satisfying smokiness paired with classic cementy undertones.\u003c\/p\u003e\n\u003cp data-start=\"611\" data-end=\"953\"\u003eThe pieces are dense and black in colour, with a firm bite that crumbles easily into soft, earthy fragments. Their roasted, charred profile delivers both comfort and complexity, with a smooth, non-gritty finish that makes them easy to enjoy. A perfect choice for clay lovers who want the essence of smoky Indian clays in one convenient mix.\u003c\/p\u003e\n\u003cp data-start=\"955\" data-end=\"1000\"\u003e\u003cstrong data-start=\"955\" data-end=\"964\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"964\" data-end=\"967\"\u003eBite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1050\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1013\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eApprox. 105 g (7 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"1052\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1052\" data-end=\"1062\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003eVaries (current batch: round coins)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1117\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1117\" data-end=\"1120\"\u003eDeep black with natural smoky tones\u003c\/p\u003e\n\u003cp data-start=\"1159\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1159\" data-end=\"1171\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1171\" data-end=\"1174\"\u003eFirm exterior that breaks into a soft crumble; smooth, earthy finish with no grit\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1343\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1277\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1277\" data-end=\"1280\"\u003e3 – Medium crunch with a soft, satisfying crumble once bitten\u003c\/p\u003e\n\u003cp data-start=\"1345\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1345\" data-end=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1363\" data-end=\"1366\"\u003eMildly smoked and earthy with roasted, charred flavours; cementy base with balanced roasted notes\u003c\/p\u003e\n\u003cp data-start=\"1467\" data-end=\"1663\"\u003e\u003cstrong data-start=\"1467\" data-end=\"1483\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1483\" data-end=\"1486\"\u003eBlend of Indian smoky clays including Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted Nakumatt, Full Roasted Nakumatt, Black Star, and Coconut Smoke\u003c\/p\u003e\n\u003cp data-start=\"1665\" data-end=\"1697\"\u003e\u003cstrong data-start=\"1665\" data-end=\"1687\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1687\" data-end=\"1690\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1699\" data-end=\"1724\"\u003e\u003cstrong data-start=\"1699\" data-end=\"1710\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1710\" data-end=\"1713\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1726\" data-end=\"2032\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1755\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1755\" data-end=\"1758\"\u003eInspired by India’s long history of clay roasting and blending, All Blacks Treats bring together multiple smoky varieties in one indulgent form. Their balance of earthy cement-like tones and roasted complexity reflects the layered character of India’s geophagy traditions.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52443076952391,"sku":"0405090111","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a1a6d6af-95e6-48f7-835e-e803b61b2415.png?v=1759234291"},{"product_id":"mexican-holy-bars-x-1-edible-clay-treats-for-pica","title":"Mexican Holy Bars - Mexican clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"125\" data-end=\"762\"\u003eMexican Holy Bars - Tierrita de San Juan de Los Lagos are delicate, powdery clays from Mexico. Each bar is light and soft, melting into a smooth paste without any grit or stickiness. Fragile and easily breakable, they offer a gentle, sensory clay experience. The subtle dusty tones of Chalma mud emerge beautifully, carrying earthy, basement-like aromas when moistened. Mild yet grounding, these bars pair wonderfully with a stronger red clay dip for those seeking a layered tasting experience. They carry a soft, rainwater-like freshness and a finely textured, crumbly consistency with a delicate hint of grit.\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"764\" data-end=\"773\"\u003eSize:\u003c\/strong\u003e 1 per packet (size varies by batch)\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"812\" data-end=\"823\"\u003eWeight:\u003c\/strong\u003e Up to 75g\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"836\" data-end=\"846\"\u003eShape:\u003c\/strong\u003e Irregular, batch-dependent\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"876\" data-end=\"887\"\u003eColour:\u003c\/strong\u003e White\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"896\" data-end=\"908\"\u003eTexture:\u003c\/strong\u003e Powdery, dusty, soft; melts into smooth paste, finely crumbly with subtle grit\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"990\" data-end=\"1008\"\u003eCrunch Factor:\u003c\/strong\u003e Grainy with soft grit, gentle initial crunch then soft\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1084\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, drywall and dirt-like, mild rainwater notes, clean finish\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1170\"\u003eIngredients:\u003c\/strong\u003e Natural Mexican clay\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1216\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"1226\" data-end=\"1237\"\u003eVendor:\u003c\/strong\u003e Shine Clay\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"2033\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1280\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1280\" data-end=\"1283\"\u003eTierrita de San Juan de Los Lagos is part of a centuries-old tradition of sacred edible clays in Mexico. These clays are often derived from local kaolins and Chalma dirt, prized for their purity, softness, and subtle mineral flavours. Historically, Holy Bars were used in religious and ritual contexts, believed to carry protective and cleansing properties, and were consumed in small amounts for spiritual and health purposes. The kaolins lend a soft, white base with gentle melting properties, while the Chalma dirt contributes earthy depth, a mild rainwater freshness, and a lightly gritty, crumbly texture. This combination has made Mexican Holy Bars a unique culinary and cultural experience, blending subtle taste with centuries of tradition.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52505977979207,"sku":"0404110238","price":7.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4376c421-64fa-41a3-9ed0-a2dd0593017e.png?v=1760147952"},{"product_id":"mexican-kaolin-100g-edible-clay-treats-for-pica-copy","title":"Mexican Kaolin - Mexican clay for Pica\/Geophagia","description":"\u003cp data-start=\"174\" data-end=\"718\"\u003eMexican Kaolin offers a wonderfully satisfying balance between crunch and melt. Each irregular chunk delivers a soft yet crisp bite — chalky and powdery at first, transforming into a smooth, fine-grained paste that melts beautifully on the tongue. The texture is clean and refined, never gritty or sticky, with a silky feel to the touch and a delightfully earthy finish. Its gentle flavour recalls light soil and pure chalk, evoking the freshness of clean earth and the calm simplicity of natural clay.\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"720\" data-end=\"729\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"750\" data-end=\"761\"\u003eWeight:\u003c\/strong\u003e Up to 100g\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"775\" data-end=\"785\"\u003eShape:\u003c\/strong\u003e Irregular chunks with smaller crumbs\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"825\" data-end=\"836\"\u003eColour:\u003c\/strong\u003e White\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"845\" data-end=\"857\"\u003eTexture:\u003c\/strong\u003e Chalky, powdery, smooth to touch; soft crunch that melts into fine grit\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"932\" data-end=\"950\"\u003eCrunch Factor:\u003c\/strong\u003e 2 - Firm initial crunch followed by creamy melt\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"997\" data-end=\"1015\"\u003eTaste Profile:\u003c\/strong\u003e Mild, earthy, clean soil and chalk-like\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"1058\" data-end=\"1074\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Mexican Kaolin clay\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"1110\" data-end=\"1132\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"1142\" data-end=\"1153\"\u003eVendor:\u003c\/strong\u003e Shine Clay\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"1819\"\u003e\u003cstrong data-start=\"1167\" data-end=\"1196\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003eKaolin, known as “white clay,” has long been valued across Mexico for its purity and natural balance of texture and flavour. Traditionally used in both artisanal crafts and spiritual cleansing rituals, Mexican kaolin is often sourced from mineral-rich deposits found in central and southern regions. Locals have historically prized it for its smoothness and the way it transforms from crisp to creamy — a quality symbolic of renewal and grounding. Its delicate, earthy taste and fine mineral composition reflect the essence of the land, offering a sensory link to centuries of natural tradition and clay craftsmanship.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52519049298247,"sku":"0304110231","price":8.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1a5ec4d0-4dda-4412-a7fb-88b6933989c5.png?v=1760298127"},{"product_id":"shree-pots-indian-brown-terracotta-edible-clay-pots","title":"Shree Pots – Earthy Indian Brown Terracotta Edible Clay Pots","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"ab089706-f97f-4834-8c4d-c9ee71d75721\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7cadc4e9-d20d-4319-a3d5-0368fe41e13c\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"rmw5tv\" data-start=\"67\" data-end=\"81\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"83\" data-end=\"1026\"\u003eShree Pots are natural Indian terracotta clay pots known for their super snappy crunch and rich petrichor-heavy earthy profile. These miniature vase-shaped clay pots deliver a satisfying sensory experience with notes of dusty red soil, wet earth, iron-rich minerals, and rain-soaked terracotta, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth creamy breakdown with gentle graininess and a distinctive fired-earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India’s long-standing terracotta vessel traditions, these clay pots are valued for their grounding texture, authentic earthy crunch, and nostalgic monsoon-inspired sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1028\" data-end=\"1043\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1045\" data-end=\"1768\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1057\"\u003eTexture:\u003c\/strong\u003e Super snappy crunch with smooth creamy melt and gentle graininess\u003cbr data-start=\"1123\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1136\"\u003eTaste:\u003c\/strong\u003e Iron-rich terracotta with dusty red soil, wet earth, and petrichor notes\u003cbr data-start=\"1209\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1230\"\u003eCrunch factor:\u003c\/strong\u003e 5 – Very Hard\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1258\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1269\" data-end=\"1272\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1285\"\u003eBest for:\u003c\/strong\u003e Terracotta lovers, ASMR crunches, experienced clay enthusiasts, petrichor fans\u003cbr data-start=\"1364\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1387\"\u003eClay experience:\u003c\/strong\u003e A nostalgic Indian terracotta experience with clean snapping bites that soften into smooth earthy creaminess without sticking.\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1532\" data-is-only-node=\"\"\u003eASMR level:\u003c\/strong\u003e Loud crunch\u003cbr data-start=\"1544\" data-end=\"1547\"\u003e\u003cstrong data-start=\"1547\" data-end=\"1569\"\u003eHydration texture:\u003c\/strong\u003e Soaking deepens the muddy petrichor flavour and softens the clay into a richer earthy crumble\u003cbr data-start=\"1663\" data-end=\"1666\"\u003e\u003cstrong data-start=\"1666\" data-end=\"1682\"\u003eAroma notes:\u003c\/strong\u003e Rain-soaked earth, baked terracotta, dusty red soil, iron minerals, monsoon petrichor\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1770\" data-end=\"1788\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1790\" data-end=\"2505\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1801\"\u003eWeight:\u003c\/strong\u003e Approx. 100g per pot\u003cbr data-start=\"1822\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1835\"\u003eShape:\u003c\/strong\u003e Miniature vase-shaped terracotta pots\u003cbr data-start=\"1873\" data-end=\"1876\"\u003e\u003cstrong data-start=\"1876\" data-end=\"1887\"\u003eColour:\u003c\/strong\u003e Terracotta orange-red\u003cbr data-start=\"1909\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1912\" data-end=\"1928\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2011\" data-end=\"2014\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2025\"\u003eVendor:\u003c\/strong\u003e Lavi\u003cbr data-start=\"2030\" data-end=\"2033\"\u003e\u003cstrong data-start=\"2033\" data-end=\"2062\"\u003eTraditional clay origins:\u003c\/strong\u003e Terracotta clay has been deeply woven into Indian culture for centuries through pottery, storage vessels, cooling pots, and earth-based traditions. In some regions, fired clay was also connected to seasonal cravings and sensory rituals associated with rain, soil, and mineral-rich earth. Shree Pots reflect this heritage through their handcrafted terracotta form, earthy aroma, and grounded clay character.\u003cbr data-start=\"2469\" data-end=\"2472\"\u003e\u003cstrong data-start=\"2472\" data-end=\"2488\" data-is-only-node=\"\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-start=\"1790\" data-end=\"2505\"\u003eASMR\/ Crunch Video\u003c\/h2\u003e\n\u003cp data-start=\"1790\" data-end=\"2505\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=-UVTWmyWs2Q\u0026amp;t=146s\" target=\"_blank\" rel=\"noopener\"\u003eHere\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2507\" data-end=\"2520\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2522\" data-end=\"2905\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53934794408263,"sku":"02050400221","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c9e16d2f-9a94-4c3a-8968-398ae3b0bf09.png?v=1767311938"},{"product_id":"mystery-mix-ups-by-region-edible-clay-for-pica-sells-out-every-time-grab-them-while-you-can-copy","title":"Mystery Mix Ups by Region - Clay treats for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"bu2n0t\" data-start=\"161\" data-end=\"186\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"164\" data-end=\"184\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"187\" data-end=\"539\"\u003eFeeling adventurous? The Mystery Mix Ups by Region are your ultimate crunchy lucky dip — a hand-packed selection pulled straight from the Earthy Crunch UK stash, where no two boxes are ever the same. Each bundle is themed by origin, bringing together a curated chaos of clays, chalks, crumbs, and the occasional surprise piece like slate or terracotta.\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"859\"\u003eFrom smooth chalk sticks and powdery dusts to smoky shards and crunchy claypot fragments, every box delivers a full-spectrum sensory experience. One moment you’re tasting soft, melt-away grit; the next, you’re cracking into something deeply earthy and robust. It’s unpredictable, a little wild, and entirely the point.\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"1057\"\u003eAvailable in three sizes, whether you're sampling or seriously stash-building, each box is designed for discovery — and yes, every order includes a wooden spoon for that signature unboxing ritual.\u003c\/p\u003e\n\u003chr data-start=\"1059\" data-end=\"1062\"\u003e\n\u003ch2 data-section-id=\"twzl99\" data-start=\"1064\" data-end=\"1089\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1067\" data-end=\"1087\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1090\" data-end=\"1297\"\u003eA complete mix of textures — expect everything from soft, powdery dusts and crumbly bites to dense, crunchy chunks and occasional smooth chalks. Each region brings its own balance, but variety is guaranteed.\u003c\/p\u003e\n\u003chr data-start=\"1299\" data-end=\"1302\"\u003e\n\u003ch2 data-section-id=\"emdpes\" data-start=\"1304\" data-end=\"1326\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1324\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1327\" data-end=\"1572\"\u003eFlavour profiles span the full earthy spectrum: damp basement notes, soil after rain, mineral-rich chalkiness, and deep smoky or petrol-like undertones. Some pieces lean light and clean, others bold and intense — a true mixed sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"1574\" data-end=\"1577\"\u003e\n\u003ch2 data-section-id=\"1n5hhv0\" data-start=\"1579\" data-end=\"1603\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1601\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1604\" data-end=\"1874\"\u003eThis is for the curious craver. The Mystery Mix Ups offer a playful, ever-changing clay ritual where exploration leads the experience. Perfect for those who enjoy switching textures, blending dusts, or discovering new favourites without committing to full-size products.\u003c\/p\u003e\n\u003chr data-start=\"1876\" data-end=\"1879\"\u003e\n\u003ch2 data-section-id=\"1bqk1w5\" data-start=\"1881\" data-end=\"1902\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1884\" data-end=\"1900\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1903\" data-end=\"2317\"\u003e\n\u003cli data-section-id=\"19mg4or\" data-start=\"1903\" data-end=\"1978\"\u003eRegion-themed mystery selection (Indian, African, American, or Mexican)\u003c\/li\u003e\n\u003cli data-section-id=\"1vu267v\" data-start=\"1979\" data-end=\"2026\"\u003eOver 40% value compared to individual items\u003c\/li\u003e\n\u003cli data-section-id=\"1f9bf4c\" data-start=\"2027\" data-end=\"2097\"\u003eIncludes chunks, crumbs, powders, and occasional speciality pieces\u003c\/li\u003e\n\u003cli data-section-id=\"1vbpwdq\" data-start=\"2098\" data-end=\"2149\"\u003eThree size options for different craving levels\u003c\/li\u003e\n\u003cli data-section-id=\"5bhksj\" data-start=\"2150\" data-end=\"2210\"\u003eEco-conscious packaging with a reusable option available\u003c\/li\u003e\n\u003cli data-section-id=\"ai7b9t\" data-start=\"2211\" data-end=\"2251\"\u003eWooden spoon included in every order\u003c\/li\u003e\n\u003cli data-section-id=\"13p9e6j\" data-start=\"2252\" data-end=\"2317\"\u003eFresh products — never old stock, always from current batches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2319\" data-end=\"2322\"\u003e\n\u003ch2 data-section-id=\"1a8jdcc\" data-start=\"2324\" data-end=\"2348\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2327\" data-end=\"2346\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"2349\" data-end=\"3180\"\u003e\n\u003cli data-section-id=\"y9otvh\" data-start=\"2349\" data-end=\"2408\"\u003e\n\u003cstrong data-start=\"2351\" data-end=\"2360\"\u003eSize:\u003c\/strong\u003e Multiple options available (100g, 175g, 250g)\u003c\/li\u003e\n\u003cli data-section-id=\"z4kwgl\" data-start=\"2409\" data-end=\"2474\"\u003e\n\u003cstrong data-start=\"2411\" data-end=\"2422\"\u003eWeight:\u003c\/strong\u003e Approx. 100g \/ 175g \/ 250g depending on selection\u003c\/li\u003e\n\u003cli data-section-id=\"1heifqq\" data-start=\"2475\" data-end=\"2540\"\u003e\n\u003cstrong data-start=\"2477\" data-end=\"2487\"\u003eShape:\u003c\/strong\u003e Assorted — chunks, sticks, shards, crumbs, powders\u003c\/li\u003e\n\u003cli data-section-id=\"uav1nm\" data-start=\"2541\" data-end=\"2614\"\u003e\n\u003cstrong data-start=\"2543\" data-end=\"2554\"\u003eColour:\u003c\/strong\u003e Mixed — reds, browns, creams, greys, and terracotta tones\u003c\/li\u003e\n\u003cli data-section-id=\"uj8iw5\" data-start=\"2615\" data-end=\"2680\"\u003e\n\u003cstrong data-start=\"2617\" data-end=\"2629\"\u003eTexture:\u003c\/strong\u003e Powdery, crumbly, dense, smooth, and crunchy mix\u003c\/li\u003e\n\u003cli data-section-id=\"1mfmi8m\" data-start=\"2681\" data-end=\"2732\"\u003e\n\u003cstrong data-start=\"2683\" data-end=\"2701\"\u003eCrunch Factor:\u003c\/strong\u003e Low to high (varies per box)\u003c\/li\u003e\n\u003cli data-section-id=\"1px9zs7\" data-start=\"2733\" data-end=\"2816\"\u003e\n\u003cstrong data-start=\"2735\" data-end=\"2753\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, mineral-rich, smoky, petrol notes, soil-like, chalky\u003c\/li\u003e\n\u003cli data-section-id=\"1y5a2v6\" data-start=\"2817\" data-end=\"2885\"\u003e\n\u003cstrong data-start=\"2819\" data-end=\"2835\"\u003eIngredients:\u003c\/strong\u003e 100% natural clays, chalks, and earth materials\u003c\/li\u003e\n\u003cli data-section-id=\"1u9ljx9\" data-start=\"2886\" data-end=\"2967\"\u003e\n\u003cstrong data-start=\"2888\" data-end=\"2910\"\u003eCountry of Origin:\u003c\/strong\u003e Varies by selected region (India, Africa, USA, Mexico)\u003c\/li\u003e\n\u003cli data-section-id=\"xjc1fe\" data-start=\"2968\" data-end=\"3000\"\u003e\n\u003cstrong data-start=\"2970\" data-end=\"2981\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003c\/li\u003e\n\u003cli data-section-id=\"1r00j59\" data-start=\"3001\" data-end=\"3180\"\u003e\n\u003cstrong data-start=\"3003\" data-end=\"3032\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Includes region-specific clays such as Indian terracotta and red clays, African Ulo\/Nzu\/Eko, American Montana clays, and Mexican barro and kaolin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3182\" data-end=\"3185\"\u003e\n\u003ch2 data-section-id=\"1ll5bmu\" data-start=\"3187\" data-end=\"3206\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"3190\" data-end=\"3204\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3207\" data-end=\"3552\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"African \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727605002567,"sku":"0708150057","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"African \/ Kraft Box (175g)","offer_id":52727605035335,"sku":"0708150056","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"African \/ Kraft Box (100g)","offer_id":52727605068103,"sku":"0708150055","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"African \/ Kraft Box (75g)","offer_id":53433851412807,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"African \/ Kraft Box (50g)","offer_id":53433851445575,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727605100871,"sku":"0708150063","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ Kraft Box (175g)","offer_id":52727605133639,"sku":"0708150062","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ Kraft Box (100g)","offer_id":52727605166407,"sku":"0708150061","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Kraft Box (75g)","offer_id":53433851478343,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Kraft Box (50g)","offer_id":53433851511111,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"American \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727607722311,"sku":"0708150060","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"American \/ Kraft Box (175g)","offer_id":52727607755079,"sku":"0708150059","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"American \/ Kraft Box (100g)","offer_id":52727607787847,"sku":"0708150058","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"American \/ Kraft Box (75g)","offer_id":53433851543879,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"American \/ Kraft Box (50g)","offer_id":53433851576647,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Mexican \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727607820615,"sku":"0708150066","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (175g)","offer_id":52727607853383,"sku":"0708150065","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (100g)","offer_id":52727607886151,"sku":"0708150064","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (75g)","offer_id":53433851609415,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (50g)","offer_id":53433851642183,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b6b54481-d2ff-4402-b789-1d34eab84df6.png?v=1761672630"},{"product_id":"west-african-ayilo-unsmoked-clay-for-pica-geophagia","title":"West African Ayilo (Bentonite) - Clay for Pica\/ Geophagia","description":"\u003cp data-start=\"234\" data-end=\"1043\"\u003eAfrican Ayilo is a traditionally prepared edible bentonite clay from Ghana, recognised for its bold earthy flavour, smoky depth, and distinctly rustic texture. Also known as \u003cem data-start=\"408\" data-end=\"415\"\u003eshile\u003c\/em\u003e, \u003cem data-start=\"417\" data-end=\"424\"\u003ehyile\u003c\/em\u003e, \u003cem data-start=\"426\" data-end=\"437\"\u003eferinkasa\u003c\/em\u003e, or \u003cem data-start=\"442\" data-end=\"452\"\u003eagatawoe\u003c\/em\u003e depending on region and language, Ayilo is mined primarily in Ghana’s Volta Region, then shaped and baked — often smoked — to produce its characteristic solid form. The initial bite is crunchy and gritty, delivering a strong earthy impact before gradually breaking down. As it dissolves, the clay can soften into a milder, slightly creamy or nutty finish, offering contrast to its robust opening. Flavour-forward and unapologetically grounded, Ayilo is best suited to experienced clay enthusiasts who appreciate intense, traditional West African profiles rather than refined or silky melts.\u003c\/p\u003e\n\u003ch3 data-start=\"1045\" data-end=\"1055\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1056\" data-end=\"1091\"\u003eVaries, traditionally formed pieces between 5.5-7cm (current batch 6cm)\u003c\/p\u003e\n\u003ch3 data-start=\"1093\" data-end=\"1105\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1106\" data-end=\"1134\"\u003eAvailable in 100 g and 250 g\u003c\/p\u003e\n\u003ch3 data-start=\"1136\" data-end=\"1147\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1148\" data-end=\"1206\"\u003eTraditional hand-formed pieces (often egg-like or rounded)\u003c\/p\u003e\n\u003ch3 data-start=\"1208\" data-end=\"1220\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1221\" data-end=\"1226\"\u003eWhite\u003c\/p\u003e\n\u003ch3 data-start=\"1228\" data-end=\"1241\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1242\" data-end=\"1453\"\u003eCrunchy and earthy with a gritty bite; may contain sandy or stone-like particles depending on batch. Breaks down from a firm crunch into a softer, sometimes creamy or nutty finish. Rustic and variable by nature.\u003c\/p\u003e\n\u003ch3 data-start=\"1455\" data-end=\"1474\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"1475\" data-end=\"1529\"\u003e2 – soft to medium break with a dusty, crunchy crumble\u003c\/p\u003e\n\u003ch3 data-start=\"1531\" data-end=\"1550\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"1551\" data-end=\"1710\"\u003eStrong earthy and mineral-forward flavour with pronounced smokiness, chalky undertones, and subtle sour or tangy notes reminiscent of damp soil and baked earth\u003c\/p\u003e\n\u003ch3 data-start=\"1712\" data-end=\"1729\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1730\" data-end=\"1757\"\u003e100% natural bentonite clay\u003c\/p\u003e\n\u003ch3 data-start=\"1759\" data-end=\"1782\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-start=\"1783\" data-end=\"1788\"\u003eGhana\u003c\/p\u003e\n\u003ch3 data-start=\"1790\" data-end=\"1802\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1803\" data-end=\"1827\"\u003eAfrican Clay Distributor\u003c\/p\u003e\n\u003ch3 data-start=\"1829\" data-end=\"1859\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"1860\" data-end=\"2424\"\u003eAyilo is a traditional Ghanaian bentonite clay with deep cultural significance across several West African communities. Known by various regional names, it is typically baked or smoked during preparation, giving it its distinctive earthy–smoky profile. Historically used in cultural practices including geophagy, body art, and ritual applications, Ayilo reflects a strong connection to land and tradition. Its gritty texture, bold flavour, and variable character are part of its heritage, making it one of the most distinctive clays within West African traditions.\u003c\/p\u003e\n\u003ch3 data-start=\"2426\" data-end=\"2436\"\u003eUses\u003c\/h3\u003e\n\u003cul data-start=\"2437\" data-end=\"2821\"\u003e\n\u003cli data-start=\"2437\" data-end=\"2568\"\u003e\n\u003cp data-start=\"2439\" data-end=\"2568\"\u003e\u003cstrong data-start=\"2439\" data-end=\"2460\"\u003eGeophagia \/ Pica:\u003c\/strong\u003e Chosen by experienced enthusiasts for its gritty crunch, smoky earthiness, and traditional baked profile.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2569\" data-end=\"2673\"\u003e\n\u003cp data-start=\"2571\" data-end=\"2673\"\u003e\u003cstrong data-start=\"2571\" data-end=\"2592\"\u003eSkin \u0026amp; body care:\u003c\/strong\u003e Commonly used in masks or body applications, often mixed with oils or butters.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2674\" data-end=\"2821\"\u003e\n\u003cp data-start=\"2676\" data-end=\"2821\"\u003e\u003cstrong data-start=\"2676\" data-end=\"2691\"\u003eCollecting:\u003c\/strong\u003e A culturally significant Ghanaian clay with bold texture and heritage value, ideal for traditional and advanced clay collections.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"4 Pieces (Up to 120g)","offer_id":53053124084039,"sku":"0301010020","price":5.29,"currency_code":"GBP","in_stock":true},{"title":"10 Pieces (Up to 250g)","offer_id":53053124116807,"sku":"0301010021","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4ca58f77-9837-4ae0-ac26-1dd29bd73f13.png?v=1767295742"},{"product_id":"assorted-indian-terracotta-clay-pots-whole-clay-pots-for-pica-geophagia","title":"Assorted Indian Terracotta Clay Pots (Whole) - Clay pots for Pica\/ Geophagia","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"ab089706-f97f-4834-8c4d-c9ee71d75721\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7cadc4e9-d20d-4319-a3d5-0368fe41e13c\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"46\" data-end=\"705\"\u003eThis assorted collection of Indian terracotta clay pots brings together a charming mix of mini diyas, khullads, and shot-glass style vessels, each handcrafted from natural Indian terracotta. Perfect as edible vessels or for filling with clay crumbs, powders, and pastes, these pieces offer both versatility and tradition in one grounded bundle. They deliver a satisfying soft-medium crunch that snaps cleanly before chewing down smooth, releasing classic terracotta flavours with rich petrichor notes. Naturally dusty and beautifully simple, this assortment is ideal for those who enjoy variety, ritual, and a hands-on clay experience.\u003c\/p\u003e\n\u003cp data-start=\"707\" data-end=\"1208\"\u003e\u003cstrong data-start=\"707\" data-end=\"716\"\u003eSize:\u003c\/strong\u003e Assorted medium and mini sizes - selected at random but with various sizes included\u003cbr data-start=\"736\" data-end=\"739\"\u003e\u003cstrong data-start=\"739\" data-end=\"750\"\u003eWeight:\u003c\/strong\u003e Approx. 175 g\u003cbr data-start=\"764\" data-end=\"767\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"767\" data-end=\"777\"\u003eShape:\u003c\/strong\u003e Rounded cups and shallow saucers\u003cbr data-start=\"810\" data-end=\"813\"\u003e\u003cstrong data-start=\"813\" data-end=\"824\"\u003eColour:\u003c\/strong\u003e Terracotta orange-red\u003cbr data-start=\"846\" data-end=\"849\"\u003e\u003cstrong data-start=\"849\" data-end=\"861\"\u003eTexture:\u003c\/strong\u003e Smooth with gentle graininess, super snappy\u003cbr data-start=\"905\" data-end=\"908\"\u003e\u003cstrong data-start=\"908\" data-end=\"926\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – breaks easily and chews down smooth\u003cbr data-start=\"966\" data-end=\"969\"\u003e\u003cstrong data-start=\"969\" data-end=\"987\"\u003eTaste Profile:\u003c\/strong\u003e Iron-rich, lightly metallic, typical terracotta flavour, earthy, petrichor, wet earth; enhanced muddiness when soaked\u003cbr data-start=\"1095\" data-end=\"1098\"\u003e\u003cstrong data-start=\"1098\" data-end=\"1114\"\u003eIngredients:\u003c\/strong\u003e 100% natural terracotta clay\u003cbr data-start=\"1143\" data-end=\"1146\"\u003e\u003cstrong data-start=\"1146\" data-end=\"1168\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003cbr data-start=\"1174\" data-end=\"1177\"\u003e\u003cstrong data-start=\"1177\" data-end=\"1188\"\u003eVendor:\u003c\/strong\u003e Earthen Clay Pots\u003c\/p\u003e\n\u003cp data-start=\"1210\" data-end=\"1913\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1210\" data-end=\"1239\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1239\" data-end=\"1242\"\u003eAcross India, terracotta has long been used to craft everyday vessels such as diyas, khullads, and small cups for cooking, storing water, and serving food. These pots were traditionally prized for their breathability, mineral content, and distinctive earthy aroma—qualities that naturally lent themselves to soil and clay consumption in certain regions and seasons. Edible terracotta forms have historically been associated with earth cravings, monsoon rituals, and ancestral practices tied to the land. This assorted set honours that heritage, offering a tactile, sensory connection to India’s enduring relationship with clay, rain-soaked soil, and handmade earthenware.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53057393361223,"sku":"0205050023","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_f4efc778-d53f-4def-9de6-bdf761517eef.png?v=1767312729"},{"product_id":"smokey-creamy-bites-indian-edible-clay","title":"Smokey Creamy Bites - Indian Smoky edible clay and creamy chalk treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"67\" data-end=\"81\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"83\" data-end=\"968\"\u003eSmokey Creamy Bites are a natural Indian clay and chalk blend known for their soft smoky crunch and creamy mineral finish. These small flower-shaped bites deliver a satisfying sensory experience with notes of roasted dry fruit clay, charcoal earthiness, creamy white chalk, and soft mineral sweetness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a crumbly creamy finish with a distinctive roasted earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian roasted clay preparation methods, these bites are valued for their grounding texture, authentic smoky crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"970\" data-end=\"985\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"987\" data-end=\"1587\"\u003e\u003cstrong data-start=\"987\" data-end=\"999\"\u003eTexture:\u003c\/strong\u003e Soft medium crunch with crumbly creamy melt-down\u003cbr data-start=\"1048\" data-end=\"1051\"\u003e\u003cstrong data-start=\"1051\" data-end=\"1061\"\u003eTaste:\u003c\/strong\u003e Smoky roasted minerals balanced with creamy white chalk notes\u003cbr data-start=\"1123\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1144\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"1160\" data-end=\"1163\"\u003e\u003cstrong data-start=\"1163\" data-end=\"1174\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1185\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1188\" data-end=\"1201\"\u003eBest for:\u003c\/strong\u003e Smoky clay lovers, ASMR sessions, beginners, creamy texture fans\u003cbr data-start=\"1266\" data-end=\"1269\"\u003e\u003cstrong data-start=\"1269\" data-end=\"1289\"\u003eClay experience:\u003c\/strong\u003e A layered sensory clay with roasted smoky crunches that soften into a creamy, smooth mineral finish.\u003cbr data-start=\"1390\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1393\" data-end=\"1408\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1421\" data-end=\"1424\"\u003e\u003cstrong data-start=\"1424\" data-end=\"1446\"\u003eHydration texture:\u003c\/strong\u003e Becomes velvety, creamy, and lightly powdery when dampened\u003cbr data-start=\"1505\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1508\" data-end=\"1524\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, charcoal clay, dry fruit smoke, creamy minerals\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1589\" data-end=\"1607\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1609\" data-end=\"2165\"\u003e\u003cstrong data-start=\"1609\" data-end=\"1620\"\u003eWeight:\u003c\/strong\u003e 70–80g per pack\u003cbr data-start=\"1636\" data-end=\"1639\"\u003e\u003cstrong data-start=\"1639\" data-end=\"1649\"\u003eShape:\u003c\/strong\u003e Small flower-shaped bites\u003cbr data-start=\"1675\" data-end=\"1678\"\u003e\u003cstrong data-start=\"1678\" data-end=\"1689\"\u003eColour:\u003c\/strong\u003e Dark grey and white marbled tones\u003cbr data-start=\"1723\" data-end=\"1726\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1742\"\u003eIngredients:\u003c\/strong\u003e Dry Fruit Clay and White Chalk (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1827\" data-end=\"1830\"\u003e\u003cstrong data-start=\"1830\" data-end=\"1841\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003cbr data-start=\"1851\" data-end=\"1854\"\u003e\u003cstrong data-start=\"1854\" data-end=\"1883\"\u003eTraditional clay origins:\u003c\/strong\u003e Dry fruit clay is traditionally prepared in India through roasting methods that intensify its smoky aroma, mineral depth, and earthy crunch. Combined with creamy white chalk, this blend creates a softer and more balanced sensory clay experience.\u003cbr data-start=\"2129\" data-end=\"2132\"\u003e\u003cstrong data-start=\"2132\" data-end=\"2148\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2167\" data-end=\"2180\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2182\" data-end=\"2565\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53071950119239,"sku":"0405090169","price":4.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Smokey_Creamy_Bites.png?v=1772741750"},{"product_id":"creamy-rose-clay-and-chalk-treats-for-pica-geophagia","title":"Creamy Rose - Indian Clay and Creamy Chalk treats","description":"\u003cp data-start=\"22\" data-end=\"517\"\u003eCreamy Rose Cookies are a soft, comforting BRAND NEW clay treat from Rose Clay, combining smooth white chalk with delicate rose clay crumbs for a beautifully balanced bite. Each cookie is gently compacted, offering a light crunch on the outside that gives way to a crumbly, almost creamy interior. The flavour is mild and soothing, with earthy notes softened by a gentle chalkiness, making this an ideal choice for those who prefer a calmer, less intense clay experience with plenty of satisfying crumble.\u003c\/p\u003e\n\u003cp data-start=\"524\" data-end=\"555\"\u003e\u003cstrong data-start=\"524\" data-end=\"532\"\u003eSize\u003c\/strong\u003e\u003cbr data-start=\"532\" data-end=\"535\"\u003eApproximately 4–6 cm\u003c\/p\u003e\n\u003cp data-start=\"557\" data-end=\"590\"\u003e\u003cstrong data-start=\"557\" data-end=\"567\"\u003eWeight\u003c\/strong\u003e\u003cbr data-start=\"567\" data-end=\"570\"\u003eUp to 105 g per pack\u003c\/p\u003e\n\u003cp data-start=\"592\" data-end=\"635\"\u003e\u003cstrong data-start=\"592\" data-end=\"601\"\u003eShape\u003c\/strong\u003e\u003cbr data-start=\"601\" data-end=\"604\"\u003eVaries per batch, cookie-shaped\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"672\"\u003e\u003cstrong data-start=\"637\" data-end=\"647\"\u003eColour\u003c\/strong\u003e\u003cbr data-start=\"647\" data-end=\"650\"\u003eCream with pink chunks\u003c\/p\u003e\n\u003cp data-start=\"674\" data-end=\"755\"\u003e\u003cstrong data-start=\"674\" data-end=\"685\"\u003eTexture\u003c\/strong\u003e\u003cbr data-start=\"685\" data-end=\"688\"\u003eMedium crunch exterior with a crumbly interior; soft and satisfying\u003c\/p\u003e\n\u003cp data-start=\"757\" data-end=\"825\"\u003e\u003cstrong data-start=\"757\" data-end=\"774\"\u003eCrunch factor\u003c\/strong\u003e\u003cbr data-start=\"774\" data-end=\"777\"\u003e2 – soft medium crunch with a satisfying crumble and crunch pieces\u003c\/p\u003e\n\u003cp data-start=\"827\" data-end=\"866\"\u003e\u003cstrong data-start=\"827\" data-end=\"844\"\u003eTaste profile\u003c\/strong\u003e\u003cbr data-start=\"844\" data-end=\"847\"\u003eEarthy, mild chalky\u003c\/p\u003e\n\u003cp data-start=\"868\" data-end=\"919\"\u003e\u003cstrong data-start=\"868\" data-end=\"883\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-start=\"883\" data-end=\"886\"\u003eWhite chalk with rose clay crumbs\u003c\/p\u003e\n\u003cp data-start=\"921\" data-end=\"955\"\u003e\u003cstrong data-start=\"921\" data-end=\"942\"\u003eCountry of origin\u003c\/strong\u003e\u003cbr data-start=\"942\" data-end=\"945\"\u003eIndia 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"979\"\u003e\u003cstrong data-start=\"957\" data-end=\"967\"\u003eVendor\u003c\/strong\u003e\u003cbr data-start=\"967\" data-end=\"970\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"981\" data-end=\"1389\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"981\" data-end=\"1009\"\u003eTraditional clay origins\u003c\/strong\u003e\u003cbr data-start=\"1009\" data-end=\"1012\"\u003eWhite chalk and rose clay have long been shaped into small, hand-formed pieces in parts of India, where lighter, creamier clays are appreciated for their smooth mouthfeel and gentle flavour. These clays are favoured with a calming texture and subtle earthiness, allowing natural variations in colour and crumb to shine through.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53093258461511,"sku":"0405090109","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/CreamyRose.png?v=1767890162"},{"product_id":"thick-black-slate-pencils","title":"Thick Black Slate Pencils - Mineral-rich Indian Shale stone","description":"\u003carticle class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-106\" data-scroll-anchor=\"true\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"relative flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"c87f9c8c-1647-4a72-96a6-74db51f7070a\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light\"\u003e\n\u003ch3 data-section-id=\"3iyklq\" data-start=\"30\" data-end=\"52\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"53\" data-end=\"795\"\u003eBlack Thick Slate Pencils are bold, pencil-shaped rods crafted from natural black shale stone clay, celebrated for their deep mineral richness and satisfying snappy crunch. With a firm, smooth surface and dense bite, these pencils deliver a robust sensory experience that stands out from lighter slate varieties. Each rod breaks with a clean, decisive snap before gradually softening into a fine, powdery crumble that coats the mouth with earthy, chalky notes. The flavour evokes damp soil, wet cement, and limestone, offering a grounded, mineral-forward experience that is both nostalgic and intensely satisfying. Ideal for seasoned clay enthusiasts, Black Thick Slate Pencils provide a raw, authentic crunch from first bite to final dust.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"797\" data-end=\"819\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"820\" data-end=\"1049\"\u003eThese pencils are firm and smooth, with a medium crunch that delivers a snappy, layered break. The powdery chalk-like finish dissolves gently on the palate with minimal grit, balancing firmness with a silky, satisfying crumble.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1051\" data-end=\"1070\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1071\" data-end=\"1318\"\u003eExpect a mineral-rich, earthy flavour profile with chalky, cement-like notes and subtle hints of damp soil and limestone. The aroma is grounding and reminiscent of natural stone after rainfall, giving each bite a deeply authentic clay character.\u003c\/p\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1320\" data-end=\"1341\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1342\" data-end=\"1648\"\u003eBlack Thick Slate Pencils provide a more intense slate experience compared to lighter pencils, with deeper mineral notes and a pronounced crunch. Their balanced snap, powdery breakdown, and raw earth flavour make them perfect for enthusiasts who appreciate robust, traditional clay textures and flavours.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1650\" data-end=\"1666\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1667\" data-end=\"1893\"\u003e\n\u003cli data-section-id=\"1wrlg4g\" data-start=\"1667\" data-end=\"1705\"\u003e\n\u003cp data-start=\"1669\" data-end=\"1705\"\u003eThick pencil-style slate clay rods\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jroe8r\" data-start=\"1706\" data-end=\"1761\"\u003e\n\u003cp data-start=\"1708\" data-end=\"1761\"\u003eDeep, earthy mineral flavour with chalky undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"122evhs\" data-start=\"1762\" data-end=\"1803\"\u003e\n\u003cp data-start=\"1764\" data-end=\"1803\"\u003eMedium crunch with firm, snappy break\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"85vsji\" data-start=\"1804\" data-end=\"1848\"\u003e\n\u003cp data-start=\"1806\" data-end=\"1848\"\u003eSmooth, powdery finish with minimal grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3gcwhc\" data-start=\"1849\" data-end=\"1893\"\u003e\n\u003cp data-start=\"1851\" data-end=\"1893\"\u003eIdeal for seasoned clay and slate lovers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1895\" data-end=\"1914\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"1915\" data-end=\"2849\"\u003e\n\u003cli data-section-id=\"smfqc9\" data-start=\"1915\" data-end=\"1953\"\u003e\n\u003cp data-start=\"1917\" data-end=\"1953\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1926\"\u003eSize:\u003c\/strong\u003e Small pencil-shaped rods\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1dxhzwm\" data-start=\"1954\" data-end=\"1971\"\u003e\n\u003cp data-start=\"1956\" data-end=\"1971\"\u003e\u003cstrong data-start=\"1956\" data-end=\"1967\"\u003eWeight:\u003c\/strong\u003e —\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xba1d7\" data-start=\"1972\" data-end=\"2016\"\u003e\n\u003cp data-start=\"1974\" data-end=\"2016\"\u003e\u003cstrong data-start=\"1974\" data-end=\"1984\"\u003eShape:\u003c\/strong\u003e Straight, thick slate pencils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"w8spz9\" data-start=\"2017\" data-end=\"2054\"\u003e\n\u003cp data-start=\"2019\" data-end=\"2054\"\u003e\u003cstrong data-start=\"2019\" data-end=\"2030\"\u003eColour:\u003c\/strong\u003e Deep grey to charcoal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1mslu8w\" data-start=\"2055\" data-end=\"2149\"\u003e\n\u003cp data-start=\"2057\" data-end=\"2149\"\u003e\u003cstrong data-start=\"2057\" data-end=\"2069\"\u003eTexture:\u003c\/strong\u003e Firm and smooth; snappy break with powdery, chalky breakdown and minimal grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1u5a6r2\" data-start=\"2150\" data-end=\"2223\"\u003e\n\u003cp data-start=\"2152\" data-end=\"2223\"\u003e\u003cstrong data-start=\"2152\" data-end=\"2170\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch with clean snap and soft crumble\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yygs4u\" data-start=\"2224\" data-end=\"2335\"\u003e\n\u003cp data-start=\"2226\" data-end=\"2335\"\u003e\u003cstrong data-start=\"2226\" data-end=\"2244\"\u003eTaste profile:\u003c\/strong\u003e Earthy and mineral-rich; chalky, cement-like notes with hints of damp soil and limestone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wofw2s\" data-start=\"2336\" data-end=\"2379\"\u003e\n\u003cp data-start=\"2338\" data-end=\"2379\"\u003e\u003cstrong data-start=\"2338\" data-end=\"2354\"\u003eIngredients:\u003c\/strong\u003e Black shale stone clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2380\" data-end=\"2412\"\u003e\n\u003cp data-start=\"2382\" data-end=\"2412\"\u003e\u003cstrong data-start=\"2382\" data-end=\"2404\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5okp9e\" data-start=\"2413\" data-end=\"2430\"\u003e\n\u003cp data-start=\"2415\" data-end=\"2430\"\u003e\u003cstrong data-start=\"2415\" data-end=\"2426\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yu3u3r\" data-start=\"2431\" data-end=\"2849\"\u003e\n\u003cp data-start=\"2433\" data-end=\"2849\"\u003e\u003cstrong data-start=\"2433\" data-end=\"2462\"\u003eTraditional clay origins:\u003c\/strong\u003e Slate pencils have long been part of South Asian geophagy traditions, known for their pencil-like shape and distinctive crunch. Black slate varieties are especially prized for their deep, intense earth flavours. As a naturally mined product, each batch varies in texture and hardness, offering a raw, authentic slate experience that reflects the natural clay from which it is sourced.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e\u003ci\u003eDisclaimer:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53095527678279,"sku":"0605090272","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53095527711047,"sku":"0605090273","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/13_e6c551b3-250f-4a3a-847d-d4e8734b8c8b.png?v=1767905592"},{"product_id":"thick-red-slate-pencils","title":"Red Slate Pencils - Edible Shale stone for Pica\/ Geophagia","description":"\u003carticle class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-106\" data-scroll-anchor=\"true\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"relative flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"c87f9c8c-1647-4a72-96a6-74db51f7070a\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light\"\u003e\n\u003ch3 data-section-id=\"3iyklq\" data-start=\"22\" data-end=\"44\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"45\" data-end=\"759\"\u003eRed Slate Pencils are striking pencil-shaped rods made from natural red shale stone clay, offering a bold and deeply earthy clay experience. Their rich terracotta tones hint at the mineral depth within, delivering a dense, satisfying crunch from the first bite. These pencils snap with a firm layered break before gradually softening into a smooth, clay-like crumble that coats the mouth. The flavour leans strongly toward rain-soaked earth and damp concrete, balanced with subtle chalky minerals and occasional iron-like or papery undertones depending on the batch. Raw, grounding, and authentically earthy, Red Slate Pencils are particularly loved by enthusiasts who appreciate deeper soil-forward clay flavours.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"761\" data-end=\"783\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"784\" data-end=\"1082\"\u003eRed Slate Pencils are dense and firm with a hard, layered snap. When crunched, they fracture into natural shale layers before softening into a clay-like crumble. Some pieces break down smooth and creamy, while others carry a gentle natural grit, reflecting the raw stone-like structure of the clay.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1084\" data-end=\"1103\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1104\" data-end=\"1421\"\u003eThe flavour is mineral-rich and distinctly earthy, often compared to wet soil or rain-soaked concrete. Subtle chalk notes sit beneath deeper clay flavours, while occasional iron-like or papery tones can appear depending on the batch. The aroma carries that familiar “after rain” earthiness many clay lovers recognise.\u003c\/p\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1423\" data-end=\"1444\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1445\" data-end=\"1716\"\u003eRed Slate Pencils offer a more robust slate experience compared to white varieties. Their harder crunch and deeper soil-like flavour profile make them especially appealing to seasoned clay enthusiasts who enjoy strong mineral character and authentic earth-forward tastes.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1718\" data-end=\"1734\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1735\" data-end=\"1982\"\u003e\n\u003cli data-section-id=\"u10bax\" data-start=\"1735\" data-end=\"1775\"\u003e\n\u003cp data-start=\"1737\" data-end=\"1775\"\u003eClassic pencil-style slate clay rods\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1e9icmd\" data-start=\"1776\" data-end=\"1830\"\u003e\n\u003cp data-start=\"1778\" data-end=\"1830\"\u003eDeep earthy flavour with rain-soaked mineral notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"e0gh1x\" data-start=\"1831\" data-end=\"1874\"\u003e\n\u003cp data-start=\"1833\" data-end=\"1874\"\u003eHard crunch with natural shale layering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1n2crnc\" data-start=\"1875\" data-end=\"1931\"\u003e\n\u003cp data-start=\"1877\" data-end=\"1931\"\u003eVariable breakdown from smooth crumble to light grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ffoipj\" data-start=\"1932\" data-end=\"1982\"\u003e\n\u003cp data-start=\"1934\" data-end=\"1982\"\u003ePopular with experienced clay and slate lovers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1984\" data-end=\"2003\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2004\" data-end=\"3002\"\u003e\n\u003cli data-section-id=\"smfqc9\" data-start=\"2004\" data-end=\"2042\"\u003e\n\u003cp data-start=\"2006\" data-end=\"2042\"\u003e\u003cstrong data-start=\"2006\" data-end=\"2015\"\u003eSize:\u003c\/strong\u003e Small pencil-shaped rods\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1dxhzwm\" data-start=\"2043\" data-end=\"2060\"\u003e\n\u003cp data-start=\"2045\" data-end=\"2060\"\u003e\u003cstrong data-start=\"2045\" data-end=\"2056\"\u003eWeight:\u003c\/strong\u003e —\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xba1d7\" data-start=\"2061\" data-end=\"2105\"\u003e\n\u003cp data-start=\"2063\" data-end=\"2105\"\u003e\u003cstrong data-start=\"2063\" data-end=\"2073\"\u003eShape:\u003c\/strong\u003e Straight, thick slate pencils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ltvjdn\" data-start=\"2106\" data-end=\"2149\"\u003e\n\u003cp data-start=\"2108\" data-end=\"2149\"\u003e\u003cstrong data-start=\"2108\" data-end=\"2119\"\u003eColour:\u003c\/strong\u003e Rust red to deep terracotta\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"on3rk6\" data-start=\"2150\" data-end=\"2284\"\u003e\n\u003cp data-start=\"2152\" data-end=\"2284\"\u003e\u003cstrong data-start=\"2152\" data-end=\"2164\"\u003eTexture:\u003c\/strong\u003e Very firm and crunchy; layered break with a variable finish ranging from lightly gritty to smooth, paste-like crumble\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9n1cj7\" data-start=\"2285\" data-end=\"2349\"\u003e\n\u003cp data-start=\"2287\" data-end=\"2349\"\u003e\u003cstrong data-start=\"2287\" data-end=\"2305\"\u003eCrunch factor:\u003c\/strong\u003e 4 – hard crunch with a dense layered snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1o98478\" data-start=\"2350\" data-end=\"2486\"\u003e\n\u003cp data-start=\"2352\" data-end=\"2486\"\u003e\u003cstrong data-start=\"2352\" data-end=\"2370\"\u003eTaste profile:\u003c\/strong\u003e Earthy and mineral-forward; wet dirt, rain-soaked concrete, mild chalkiness with occasional irony or papery notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"u0vcj4\" data-start=\"2487\" data-end=\"2528\"\u003e\n\u003cp data-start=\"2489\" data-end=\"2528\"\u003e\u003cstrong data-start=\"2489\" data-end=\"2505\"\u003eIngredients:\u003c\/strong\u003e Red shale stone clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2529\" data-end=\"2561\"\u003e\n\u003cp data-start=\"2531\" data-end=\"2561\"\u003e\u003cstrong data-start=\"2531\" data-end=\"2553\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5okp9e\" data-start=\"2562\" data-end=\"2579\"\u003e\n\u003cp data-start=\"2564\" data-end=\"2579\"\u003e\u003cstrong data-start=\"2564\" data-end=\"2575\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lvl536\" data-start=\"2580\" data-end=\"3002\"\u003e\n\u003cp data-start=\"2582\" data-end=\"3002\"\u003e\u003cstrong data-start=\"2582\" data-end=\"2611\"\u003eTraditional clay origins:\u003c\/strong\u003e Slate pencils have long been recognised within South Asian geophagy traditions for their distinctive rod shape and mineral crunch. Red slate varieties are especially valued for their rain-soaked earth flavour and soil-rich character. As a naturally mined shale clay, each batch varies slightly in taste, texture, and density, reflecting the natural landscape from which the clay is sourced.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e\u003ci\u003eDisclaimer:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g \/ Thick","offer_id":53095621132615,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"100g \/ Thin","offer_id":53934795718983,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g \/ Thick","offer_id":53095621165383,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"250g \/ Thin","offer_id":53934795751751,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/14_cd10ae5b-7a94-433b-a0f6-0001a52f8d92.png?v=1767905714"},{"product_id":"thick-white-mixed-slate-pencils-branded-shale-stone-for-pica-geophagia","title":"White\/Mixed Slate Pencils (Top Indian Brands! inc. Chandtara, Metro Gold, Swastik, Sundeep Premium) - Edible Shale stone for Pica\/ Geophagia","description":"\u003carticle class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-106\" data-scroll-anchor=\"true\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"relative flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"c87f9c8c-1647-4a72-96a6-74db51f7070a\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light\"\u003e\n\u003ch3 data-section-id=\"3iyklq\" data-start=\"32\" data-end=\"54\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"55\" data-end=\"814\"\u003eWhite \u0026amp; Mixed Slate Pencils are classic pencil-shaped rods made from white shale stone clay, offering the unmistakable mineral-rich crunch that slate enthusiasts know and love. These thick rods deliver a firm bite with a satisfying snap, breaking cleanly into delicate layers before melting into a smooth, powdery finish. The flavour is refreshingly chalky and earthy, with soft dusty notes and a clean mineral taste that lingers pleasantly. Simple yet deeply nostalgic, these slate pencils capture the familiar crunch many clay lovers associate with traditional chalk clays. Whether bright white or slightly varied in tone depending on the batch or brand, each rod provides a crisp, grounding clay experience from the first crunch to the final silky crumble.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"816\" data-end=\"838\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"839\" data-end=\"1135\"\u003eThese slate pencils have a firm, smooth exterior with a medium-hard bite. When crunched, they snap cleanly and fracture into thin shale layers, producing a satisfying crack followed by a soft, powdery breakdown. The texture is dense yet smooth, leaving a silky chalk finish with very little grit.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1137\" data-end=\"1156\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1157\" data-end=\"1438\"\u003eExpect a classic chalk clay flavour with clean mineral tones and light earthy depth. The aroma often carries subtle dusty-earth notes reminiscent of fresh chalk or rain-touched stone. The flavour remains mild yet distinctly mineral, making it both refreshing and highly satisfying.\u003c\/p\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1440\" data-end=\"1461\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1462\" data-end=\"1782\"\u003eWhite \u0026amp; Mixed Slate Pencils provide the nostalgic clay crunch many enthusiasts associate with traditional slate pencils used across South Asia. Their balanced medium crunch and smooth powdery finish make them approachable for newcomers while still delivering the clean, earthy profile experienced clay lovers appreciate.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1784\" data-end=\"1800\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1801\" data-end=\"2026\"\u003e\n\u003cli data-section-id=\"lf1dy1\" data-start=\"1801\" data-end=\"1841\"\u003e\n\u003cp data-start=\"1803\" data-end=\"1841\"\u003eClassic slate pencil-style clay rods\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"44ouqf\" data-start=\"1842\" data-end=\"1891\"\u003e\n\u003cp data-start=\"1844\" data-end=\"1891\"\u003eClean chalky flavour with mineral earth notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1fvsd4o\" data-start=\"1892\" data-end=\"1934\"\u003e\n\u003cp data-start=\"1894\" data-end=\"1934\"\u003eMedium crunch with layered shale break\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"dchdhu\" data-start=\"1935\" data-end=\"1978\"\u003e\n\u003cp data-start=\"1937\" data-end=\"1978\"\u003eSmooth powdery finish with minimal grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jrhkap\" data-start=\"1979\" data-end=\"2026\"\u003e\n\u003cp data-start=\"1981\" data-end=\"2026\"\u003ePopular staple in many geophagy collections\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"2028\" data-end=\"2047\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2048\" data-end=\"3006\"\u003e\n\u003cli data-section-id=\"smfqc9\" data-start=\"2048\" data-end=\"2086\"\u003e\n\u003cp data-start=\"2050\" data-end=\"2086\"\u003e\u003cstrong data-start=\"2050\" data-end=\"2059\"\u003eSize:\u003c\/strong\u003e Small pencil-shaped rods\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"w9r0tp\" data-start=\"2087\" data-end=\"2120\"\u003e\n\u003cp data-start=\"2089\" data-end=\"2120\"\u003e\u003cstrong data-start=\"2089\" data-end=\"2100\"\u003eWeight:\u003c\/strong\u003e Between 100–145 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xba1d7\" data-start=\"2121\" data-end=\"2165\"\u003e\n\u003cp data-start=\"2123\" data-end=\"2165\"\u003e\u003cstrong data-start=\"2123\" data-end=\"2133\"\u003eShape:\u003c\/strong\u003e Straight, thick slate pencils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"msn751\" data-start=\"2166\" data-end=\"2237\"\u003e\n\u003cp data-start=\"2168\" data-end=\"2237\"\u003e\u003cstrong data-start=\"2168\" data-end=\"2179\"\u003eColour:\u003c\/strong\u003e Bright white to lightly varied tones depending on brand\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1af1mzt\" data-start=\"2238\" data-end=\"2307\"\u003e\n\u003cp data-start=\"2240\" data-end=\"2307\"\u003e\u003cstrong data-start=\"2240\" data-end=\"2252\"\u003eTexture:\u003c\/strong\u003e Firm and smooth; powdery breakdown with minimal grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12gq98f\" data-start=\"2308\" data-end=\"2363\"\u003e\n\u003cp data-start=\"2310\" data-end=\"2363\"\u003e\u003cstrong data-start=\"2310\" data-end=\"2328\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch, smooth finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bn5a6p\" data-start=\"2364\" data-end=\"2458\"\u003e\n\u003cp data-start=\"2366\" data-end=\"2458\"\u003e\u003cstrong data-start=\"2366\" data-end=\"2384\"\u003eTaste profile:\u003c\/strong\u003e Classic chalky clay, clean mineral tones, lightly earthy and refreshing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1mbsutg\" data-start=\"2459\" data-end=\"2502\"\u003e\n\u003cp data-start=\"2461\" data-end=\"2502\"\u003e\u003cstrong data-start=\"2461\" data-end=\"2477\"\u003eIngredients:\u003c\/strong\u003e White shale stone clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2503\" data-end=\"2535\"\u003e\n\u003cp data-start=\"2505\" data-end=\"2535\"\u003e\u003cstrong data-start=\"2505\" data-end=\"2527\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"a9bi7u\" data-start=\"2536\" data-end=\"2599\"\u003e\n\u003cp data-start=\"2538\" data-end=\"2599\"\u003e\u003cstrong data-start=\"2538\" data-end=\"2549\"\u003eVendor:\u003c\/strong\u003e Chandtara, Sundeep Premium, Swastik, Metro Gold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lmrsqk\" data-start=\"2600\" data-end=\"3006\"\u003e\n\u003cp data-start=\"2602\" data-end=\"3006\"\u003e\u003cstrong data-start=\"2602\" data-end=\"2631\"\u003eTraditional clay origins:\u003c\/strong\u003e Slate pencils have long been associated with South Asian geophagy traditions. Originally produced for writing and educational use, their transformation into a crunchy clay treat reflects a nostalgic connection to mineral earth flavours. These white shale rods deliver the clean bite, layered crunch, and pure earthy taste that slate enthusiasts have enjoyed for generations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3855\" data-end=\"3858\"\u003e\n\u003cp data-start=\"3860\" data-end=\"4221\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003e\u003cstrong data-start=\"3860\" data-end=\"3875\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Chandtara","offer_id":53095729135943,"sku":"06050901683","price":4.5,"currency_code":"GBP","in_stock":false},{"title":"Metro Gold","offer_id":53095729168711,"sku":"06050901682","price":4.5,"currency_code":"GBP","in_stock":false},{"title":"Sundeep Premium","offer_id":53095729201479,"sku":"06050901681","price":4.5,"currency_code":"GBP","in_stock":false},{"title":"Swastik","offer_id":53095729234247,"sku":"06050901684","price":4.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_1707ee3e-beff-4ba4-82e9-b413484528a4.png?v=1767906853"},{"product_id":"dusts-for-diy-treats-clay-powders-for-pica-geophagia","title":"Indian Clay Crumbs, Dusts and Fine Powders for DIY Treats","description":"\u003ch2 data-end=\"202\" data-start=\"179\" data-section-id=\"1bovg99\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"202\" data-start=\"182\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"566\" data-start=\"204\"\u003eIndian Clay Dusts and Fine Powders are designed for those who crave a softer, more immersive clay experience — a curated collection of ultra-fine, flavour-rich powders that melt rather than crunch. These finely milled clays offer a grounding, tactile ritual, whether you’re dry spooning, blending into smooth pastes, or pairing with pots for a slower, more sensory moment.\u003c\/p\u003e\n\u003cp data-end=\"891\" data-start=\"568\"\u003eEach dust carries its own distinct personality, from deep mineral earthiness to warm roasted notes and soft, creamy finishes. The texture is consistently smooth and grit-free, allowing the flavour and aroma to unfold gently across the palate. This is clay at its most versatile — customisable, calming, and deeply personal.\u003c\/p\u003e\n\u003cp data-end=\"1075\" data-start=\"893\"\u003eCarefully packed for freshness, you can build your stash your way with a choice of sizes and containers, making these powders ideal for both everyday rituals and curated collections.\u003c\/p\u003e\n\u003chr data-end=\"1080\" data-start=\"1077\"\u003e\n\u003ch2 data-end=\"1105\" data-start=\"1082\" data-section-id=\"b1tmcd\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1105\" data-start=\"1085\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1261\" data-start=\"1107\"\u003eSilky, ultra-fine powders with zero crunch. Designed to dissolve effortlessly on the tongue or transform into smooth, creamy pastes when mixed with water.\u003c\/p\u003e\n\u003chr data-end=\"1266\" data-start=\"1263\"\u003e\n\u003ch2 data-end=\"1288\" data-start=\"1268\" data-section-id=\"1j2ayg4\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1288\" data-start=\"1271\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1505\" data-start=\"1290\"\u003eA full spectrum of earthy profiles — from smoky and roasted to creamy, floral, and mineral-forward. Each powder delivers a clean, authentic clay taste with layered undertones that reflect its origin and composition.\u003c\/p\u003e\n\u003chr data-end=\"1510\" data-start=\"1507\"\u003e\n\u003ch2 data-end=\"1534\" data-start=\"1512\" data-section-id=\"1upqrho\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1534\" data-start=\"1515\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1757\" data-start=\"1536\"\u003eThis is a slower, more intentional clay ritual. No sharp crunch — just soft melts, gentle pastes, and rich, lingering earthiness. Perfect for grounding moments, mindful enjoyment, or creating your own blends and textures.\u003c\/p\u003e\n\u003chr data-end=\"1762\" data-start=\"1759\"\u003e\n\u003ch2 data-end=\"1783\" data-start=\"1764\" data-section-id=\"1j5qwet\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1783\" data-start=\"1767\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2067\" data-start=\"1785\"\u003e\n\u003cli data-end=\"1820\" data-start=\"1785\" data-section-id=\"17m6mlq\"\u003eUltra-fine, smooth clay powders\u003c\/li\u003e\n\u003cli data-end=\"1865\" data-start=\"1821\" data-section-id=\"1pydwvd\"\u003eNo grit or crunch — soft melt experience\u003c\/li\u003e\n\u003cli data-end=\"1916\" data-start=\"1866\" data-section-id=\"18depm6\"\u003eSuitable for dry spooning or mixing into paste\u003c\/li\u003e\n\u003cli data-end=\"1973\" data-start=\"1917\" data-section-id=\"11agm3p\"\u003eMultiple flavour profiles to suit different cravings\u003c\/li\u003e\n\u003cli data-end=\"2020\" data-start=\"1974\" data-section-id=\"1u8mlbv\"\u003eChoice of reusable or recyclable packaging\u003c\/li\u003e\n\u003cli data-end=\"2067\" data-start=\"2021\" data-section-id=\"1k0fp8h\"\u003eIdeal for pairing with pots and stash sets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2072\" data-start=\"2069\"\u003e\n\u003ch2 data-end=\"2122\" data-start=\"2074\" data-section-id=\"gzme01\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"2122\" data-start=\"2077\"\u003eAvailable Dust Varieties \u0026amp; Taste Profiles\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2503\" data-start=\"2124\"\u003e\n\u003cli data-end=\"2178\" data-start=\"2124\" data-section-id=\"ou39th\"\u003e\n\u003cstrong data-end=\"2140\" data-start=\"2126\"\u003eTerra Dust\u003c\/strong\u003e: deep earth, top soil, mineral-rich\u003c\/li\u003e\n\u003cli data-end=\"2240\" data-start=\"2179\" data-section-id=\"bzcpjj\"\u003e\n\u003cstrong data-end=\"2195\" data-start=\"2181\"\u003eEmber Dust\u003c\/strong\u003e: warm, roasted earth with subtle smokiness\u003c\/li\u003e\n\u003cli data-end=\"2307\" data-start=\"2241\" data-section-id=\"1iyeuh7\"\u003e\n\u003cstrong data-end=\"2263\" data-start=\"2243\"\u003eGolden Rose Dust\u003c\/strong\u003e: soft floral earth, gentle clay sweetness\u003c\/li\u003e\n\u003cli data-end=\"2366\" data-start=\"2308\" data-section-id=\"1i93yha\"\u003e\n\u003cstrong data-end=\"2332\" data-start=\"2310\"\u003eYellow Butter Dust\u003c\/strong\u003e: creamy, mellow, lightly chalky\u003c\/li\u003e\n\u003cli data-end=\"2432\" data-start=\"2367\" data-section-id=\"16burei\"\u003e\n\u003cstrong data-end=\"2384\" data-start=\"2369\"\u003eCement Dust\u003c\/strong\u003e: clean mineral, wet cement, rain-soaked stone\u003c\/li\u003e\n\u003cli data-end=\"2503\" data-start=\"2433\" data-section-id=\"1cyl32h\"\u003e\n\u003cstrong data-end=\"2453\" data-start=\"2435\"\u003ePink Love Dust\u003c\/strong\u003e: mild earth, soft chalk, delicate mineral notes\u003c\/li\u003e\n\u003cli data-end=\"2503\" data-start=\"2433\" data-section-id=\"1cyl32h\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-end=\"2549\" data-start=\"2527\"\u003eBlack Candy Powder\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: jet-black, deeply smoky with bold roasted notes; hints of asphalt, underground coal, and a subtle petrol-like earthiness\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2503\" data-start=\"2433\" data-section-id=\"1cyl32h\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-end=\"2699\" data-start=\"2676\"\u003eRed Nakumatt Powder\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: classic earthy boldness with metallic edges, petrichor richness, and smooth topsoil depth; transforms into a creamy paste when wet\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2503\" data-start=\"2433\" data-section-id=\"1cyl32h\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-end=\"2861\" data-start=\"2836\"\u003eMixed Nakumatt Powder\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: balanced blend of roasted smokiness, earthy depth, and silky smooth texture from multiple Nakumatt varieties\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2503\" data-start=\"2433\" data-section-id=\"1cyl32h\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-end=\"3005\" data-start=\"2976\"\u003eNakumatt Powder (Regular)\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: traditional cement-like mineral flavour with a clean, crisp earthy profile\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"382\"\u003e\n\u003cstrong data-start=\"337\" data-end=\"359\"\u003eWhite Khadi Powder: \u003c\/strong\u003erain-soaked soil, wet concrete, damp basement, melting into a thick, creamy paste\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"382\"\u003e\n\u003cstrong data-start=\"362\" data-end=\"382\"\u003eRed Khadi Powder: \u003c\/strong\u003eintensely earthy, metallic, and reminiscent of wet topsoil, dusty basement, or fresh, dry brick\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"382\"\u003e\n\u003cstrong\u003eIndian Brown Terracotta Crumbs and Powder: \u003c\/strong\u003ea \u003cmeta charset=\"utf-8\"\u003ewarmer, soil-like depth with a subtle natural sweetness, slight smokiness, mineral-rich\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"382\"\u003e\n\u003cstrong\u003ePink Nakumatt \u003cmeta charset=\"utf-8\"\u003eCrumbs and Powder: \u003c\/strong\u003eSmoky, roasted, iron-rich, usual nakumatt crisp bite and crunch\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"382\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eMixed Smoky Indian clays Crumbs and Powder: \u003c\/strong\u003eRoasted char, smoky soft crumbs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3205\" data-start=\"3202\"\u003e\n\u003ch2 data-end=\"3229\" data-start=\"3207\" data-section-id=\"12unya4\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"3229\" data-start=\"3210\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"3928\" data-start=\"3231\"\u003e\n\u003cli data-end=\"3267\" data-start=\"3231\" data-section-id=\"1667hcx\"\u003e\n\u003cstrong data-end=\"3242\" data-start=\"3233\"\u003eSize:\u003c\/strong\u003e Choice of portion size\u003c\/li\u003e\n\u003cli data-end=\"3295\" data-start=\"3268\" data-section-id=\"14xjqjf\"\u003e\n\u003cstrong data-end=\"3281\" data-start=\"3270\"\u003eWeight:\u003c\/strong\u003e 50g or 100g\u003c\/li\u003e\n\u003cli data-end=\"3358\" data-start=\"3296\" data-section-id=\"34tlac\"\u003e\n\u003cstrong data-end=\"3308\" data-start=\"3298\"\u003eShape:\u003c\/strong\u003e Loose powder \/ fine crumbs (terracotta variant)\u003c\/li\u003e\n\u003cli data-end=\"3441\" data-start=\"3359\" data-section-id=\"1hsqzql\"\u003e\n\u003cstrong data-end=\"3372\" data-start=\"3361\"\u003eColour:\u003c\/strong\u003e Varies by dust (natural earth tones, reds, yellows, greys, blacks)\u003c\/li\u003e\n\u003cli data-end=\"3498\" data-start=\"3442\" data-section-id=\"1tszvc1\"\u003e\n\u003cstrong data-end=\"3456\" data-start=\"3444\"\u003eTexture:\u003c\/strong\u003e Ultra-fine, soft, smooth, and dust-like\u003c\/li\u003e\n\u003cli data-end=\"3548\" data-start=\"3499\" data-section-id=\"npen23\"\u003e\n\u003cstrong data-end=\"3519\" data-start=\"3501\"\u003eCrunch Factor:\u003c\/strong\u003e 0 (powder only; no crunch)\u003c\/li\u003e\n\u003cli data-end=\"3649\" data-start=\"3549\" data-section-id=\"fstk8n\"\u003e\n\u003cstrong data-end=\"3569\" data-start=\"3551\"\u003eTaste Profile:\u003c\/strong\u003e Ranges from earthy and mineral-rich to smoky, creamy, floral, and cement-like\u003c\/li\u003e\n\u003cli data-end=\"3712\" data-start=\"3650\" data-section-id=\"lcs9xh\"\u003e\n\u003cstrong data-end=\"3668\" data-start=\"3652\"\u003eIngredients:\u003c\/strong\u003e 100% natural Indian clay (varies by dust)\u003c\/li\u003e\n\u003cli data-end=\"3750\" data-start=\"3713\" data-section-id=\"103afch\"\u003e\n\u003cstrong data-end=\"3737\" data-start=\"3715\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-end=\"3776\" data-start=\"3751\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"3764\" data-start=\"3753\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"3928\" data-start=\"3777\" data-section-id=\"i8czom\"\u003e\n\u003cstrong data-end=\"3808\" data-start=\"3779\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Indian clay traditions used across pottery, cultural practices, and natural earth-based consumption rituals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3933\" data-start=\"3930\"\u003e\n\u003ch2 data-end=\"3961\" data-start=\"3935\" data-section-id=\"1nfbyjz\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"3961\" data-start=\"3938\"\u003eClay Ritual Pairing\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"4115\" data-start=\"3963\"\u003ePairs beautifully with terracotta shot pots, whole clay pots, or stash sets — ideal for scooping, dipping, blending, and creating your own clay rituals.\u003cem\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Black Candy \/ 50g","offer_id":53582428733767,"sku":"0505060260","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Black Candy \/ 100g","offer_id":53582428700999,"sku":"05050602602","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Cement Dust \/ 50g","offer_id":53109699969351,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Cement Dust \/ 100g","offer_id":53109699936583,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Ember Dust \/ 50g","offer_id":53109699772743,"sku":"0505090131","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Ember Dust \/ 100g","offer_id":53109699739975,"sku":"05050901312","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Golden Rose Dust \/ 50g","offer_id":53109699838279,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Golden Rose Dust \/ 100g","offer_id":53109699805511,"sku":"05050901352","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Indian Brown Terracotta Powdery Crumbs \/ 50g","offer_id":53775649669447,"sku":"0505150092","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Indian Brown Terracotta Powdery Crumbs \/ 100g","offer_id":53775649702215,"sku":"05051500891","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Nakumatt \/ 50g","offer_id":53582428930375,"sku":"0505060269","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Nakumatt \/ 100g","offer_id":53582428897607,"sku":"05050602692","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Smoky\/Roasted Clay Crumbs \/ 50g","offer_id":53824291438919,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Smoky\/Roasted Clay Crumbs \/ 100g","offer_id":53824291471687,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Love Dust \/ 50g","offer_id":53109700034887,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Love Dust \/ 100g","offer_id":53109700002119,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Nakumatt Powdery Crumbs \/ 50g","offer_id":53805907542343,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Nakumatt Powdery Crumbs \/ 100g","offer_id":53805907575111,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Plain Nakumatt \/ 50g","offer_id":53582428864839,"sku":"0505060275","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Plain Nakumatt \/ 100g","offer_id":53582428832071,"sku":"05050602752","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Red Khadi \/ 50g","offer_id":53616596713799,"sku":"0505090156","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Red Khadi \/ 100g","offer_id":53616596681031,"sku":"05050901562","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Red Nakumatt \/ 50g","offer_id":53582428799303,"sku":"0505060281","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Red Nakumatt \/ 100g","offer_id":53582428766535,"sku":"05050602812","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Terra Dust \/ 50g","offer_id":53109699641671,"sku":"0505090177","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Terra Dust \/ 100g","offer_id":53109699608903,"sku":"05050901772","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"White Kadhi \/ 50g","offer_id":53616596779335,"sku":"0505090181","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"White Kadhi \/ 100g","offer_id":53616596746567,"sku":"05050901812","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow Butter Dust \/ 50g","offer_id":53109699903815,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow Butter Dust \/ 100g","offer_id":53109699871047,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/10_d3f810f0-93c8-4756-917b-c0496d9ab555.png?v=1772152802"},{"product_id":"indian-yellow-chalk-chalk-for-pica-geophagia","title":"Indian Yellow Chalk - Chalk for Pica\/Geophagia","description":"\u003cp data-start=\"223\" data-end=\"871\"\u003eIndian Yellow Chalk is a clean, classic chalk experience prized for its crisp bite and beautifully smooth melt. These natural, irregular chunks deliver an immediate chalky crunch that quickly dissolves into a soft, creamy paste, leaving the mouth feeling cool, clean, and lightly coated rather than gritty. The flavour is fresh and restrained, with gentle white-dirt and limestone notes, a faint cement-like dampness when wet, and a subtle “basementy” whitewash aroma. Free from heavy earthiness, smoke, or metallic sharpness, this chalk is all about purity, texture, and that satisfying crumble-to-cream transition that seasoned chalk lovers seek.\u003c\/p\u003e\n\u003chr data-start=\"873\" data-end=\"876\"\u003e\n\u003cp data-start=\"878\" data-end=\"955\"\u003e\u003cstrong data-start=\"878\" data-end=\"886\"\u003eSize\u003c\/strong\u003e\u003cbr data-start=\"886\" data-end=\"889\"\u003eIrregular chunks between 1–20 cm; includes natural dust and crumbs\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"974\"\u003e\u003cstrong data-start=\"957\" data-end=\"967\"\u003eWeight\u003c\/strong\u003e\u003cbr data-start=\"967\" data-end=\"970\"\u003e100g\u003c\/p\u003e\n\u003cp data-start=\"976\" data-end=\"1047\"\u003e\u003cstrong data-start=\"976\" data-end=\"985\"\u003eShape\u003c\/strong\u003e\u003cbr data-start=\"985\" data-end=\"988\"\u003eNatural, broken pieces – no uniformity, just earthy honesty\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1099\"\u003e\u003cstrong data-start=\"1049\" data-end=\"1059\"\u003eColour\u003c\/strong\u003e\u003cbr data-start=\"1059\" data-end=\"1062\"\u003eBright white with a soft yellow tinge\u003c\/p\u003e\n\u003cp data-start=\"1101\" data-end=\"1219\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1112\"\u003eTexture\u003c\/strong\u003e\u003cbr data-start=\"1112\" data-end=\"1115\"\u003eDry, chalky, and dense; very crisp initially, then melts quickly into a smooth, creamy, non-gritty paste\u003c\/p\u003e\n\u003cp data-start=\"1221\" data-end=\"1297\"\u003e\u003cstrong data-start=\"1221\" data-end=\"1238\"\u003eCrunch Factor\u003c\/strong\u003e\u003cbr data-start=\"1238\" data-end=\"1241\"\u003e3 – medium soft with a satisfying crumble and clean melt\u003c\/p\u003e\n\u003cp data-start=\"1299\" data-end=\"1318\"\u003e\u003cstrong data-start=\"1299\" data-end=\"1316\"\u003eTaste Profile\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1319\" data-end=\"1504\"\u003e\n\u003cli data-start=\"1319\" data-end=\"1350\"\u003e\n\u003cp data-start=\"1321\" data-end=\"1350\"\u003eClean, strong chalk flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1351\" data-end=\"1392\"\u003e\n\u003cp data-start=\"1353\" data-end=\"1392\"\u003eSubtle white dirt and limestone notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1393\" data-end=\"1435\"\u003e\n\u003cp data-start=\"1395\" data-end=\"1435\"\u003eLightly damp cement mouthfeel when wet\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1436\" data-end=\"1460\"\u003e\n\u003cp data-start=\"1438\" data-end=\"1460\"\u003eVery mild earthiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1461\" data-end=\"1504\"\u003e\n\u003cp data-start=\"1463\" data-end=\"1504\"\u003eNo smoke, petrol, or metallic sharpness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1506\" data-end=\"1543\"\u003e\u003cstrong data-start=\"1506\" data-end=\"1521\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-start=\"1521\" data-end=\"1524\"\u003eNatural chalk lumps\u003c\/p\u003e\n\u003cp data-start=\"1545\" data-end=\"1574\"\u003e\u003cstrong data-start=\"1545\" data-end=\"1566\"\u003eCountry of Origin\u003c\/strong\u003e\u003cbr data-start=\"1566\" data-end=\"1569\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1576\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1586\"\u003eVendor\u003c\/strong\u003e\u003cbr data-start=\"1586\" data-end=\"1589\"\u003eDr. Lavi\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1908\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1627\"\u003eTraditional Clay Origins\u003c\/strong\u003e\u003cbr data-start=\"1627\" data-end=\"1630\"\u003eTraditionally sourced from natural chalk and clay deposits in India, yellow chalk has long been valued for its dense yet dissolving structure, clean flavour, and low-grit finish. Each batch varies slightly, reflecting its raw, unprocessed nature and natural mineral composition.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53162511532359,"sku":"0105040331","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/IndianYellowChalk.png?v=1768773975"},{"product_id":"galaxy-pops","title":"Galaxy Pops - Edible Clay treats for Pica\/ Geophagia","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"16\" data-end=\"38\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"39\" data-end=\"472\"\u003eGalaxy Pops by Rose Clay are bold, statement clay treats designed for those who enjoy deep earth tones and that unmistakable petrol-like mineral edge. Crafted from a blend of Red Khadi and Red Nakumatt clays, these pops deliver a rich, grounded clay experience with strong mineral warmth. White Chalk is added to soften the blend slightly, creating balance and giving the flavour a smoother undertone beneath the heavier earth notes.\u003c\/p\u003e\n\u003cp data-start=\"474\" data-end=\"894\"\u003eEach pop is hand-rolled into a rounded form and mounted on a natural slate stick, then lightly coated with a layer of smoky clay dust. This outer dusting adds texture and intensity, giving the first bite a slightly gritty, roasted character before revealing the dense interior. The overall flavour leans confidently earthy with hints of asphalt, petrol and dry mineral soil, finishing with a lingering chalky smoothness.\u003c\/p\u003e\n\u003cp data-start=\"896\" data-end=\"1044\"\u003eStrong, structured and unapologetically robust, Galaxy Pops are made for those who appreciate bold clay flavours and a satisfying crunch experience.\u003c\/p\u003e\n\u003chr data-start=\"1046\" data-end=\"1049\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1051\" data-end=\"1073\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1074\" data-end=\"1298\"\u003eGalaxy Pops have a firm, compact structure with a dense interior that delivers a solid crunch. The outer layer of smoky clay dust creates a slightly gritty bite that transitions into a steady crumble as the clay breaks down.\u003c\/p\u003e\n\u003chr data-start=\"1300\" data-end=\"1303\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1305\" data-end=\"1324\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1325\" data-end=\"1597\"\u003eThe flavour profile is deeply earthy with pronounced gasoline-like mineral notes. Red Khadi and Red Nakumatt bring warm, grounded clay tones, while White Chalk introduces a gentle chalky smoothness. Subtle hints of asphalt, heated clay and dry soil linger after each bite.\u003c\/p\u003e\n\u003chr data-start=\"1599\" data-end=\"1602\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1604\" data-end=\"1625\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1626\" data-end=\"1840\"\u003eThese pops offer a bold clay experience built around strong mineral flavours and a structured crunch. The slate stick adds a natural stone element, while the smoky clay dust enhances the roasted depth of the blend.\u003c\/p\u003e\n\u003chr data-start=\"1842\" data-end=\"1845\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1847\" data-end=\"1865\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1866\" data-end=\"2112\"\u003e\n\u003cli data-section-id=\"1h0gpty\" data-start=\"1866\" data-end=\"1915\"\u003e\n\u003cp data-start=\"1868\" data-end=\"1915\"\u003eHand-rolled clay pops mounted on slate sticks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xtuo3j\" data-start=\"1916\" data-end=\"1968\"\u003e\n\u003cp data-start=\"1918\" data-end=\"1968\"\u003eBlend of Red Khadi, Red Nakumatt and White Chalk\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cshroj\" data-start=\"1969\" data-end=\"2010\"\u003e\n\u003cp data-start=\"1971\" data-end=\"2010\"\u003eFinished with smoky clay dust coating\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"8t0hos\" data-start=\"2011\" data-end=\"2065\"\u003e\n\u003cp data-start=\"2013\" data-end=\"2065\"\u003eBold earthy flavour with petrol-like mineral notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xxmtoi\" data-start=\"2066\" data-end=\"2112\"\u003e\n\u003cp data-start=\"2068\" data-end=\"2112\"\u003eDense, structured crunch with crumbly finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2114\" data-end=\"2117\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"2119\" data-end=\"2140\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2141\" data-end=\"3149\"\u003e\n\u003cli data-section-id=\"nbgcoo\" data-start=\"2141\" data-end=\"2178\"\u003e\n\u003cp data-start=\"2143\" data-end=\"2178\"\u003e\u003cstrong data-start=\"2143\" data-end=\"2152\"\u003eSize:\u003c\/strong\u003e Medium pop-sized rounds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1fsb6qt\" data-start=\"2179\" data-end=\"2214\"\u003e\n\u003cp data-start=\"2181\" data-end=\"2214\"\u003e\u003cstrong data-start=\"2181\" data-end=\"2192\"\u003eWeight:\u003c\/strong\u003e Approximately 140 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"19ok7ja\" data-start=\"2215\" data-end=\"2276\"\u003e\n\u003cp data-start=\"2217\" data-end=\"2276\"\u003e\u003cstrong data-start=\"2217\" data-end=\"2227\"\u003eShape:\u003c\/strong\u003e Hand-rolled round pops mounted on slate sticks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"vhol8y\" data-start=\"2277\" data-end=\"2366\"\u003e\n\u003cp data-start=\"2279\" data-end=\"2366\"\u003e\u003cstrong data-start=\"2279\" data-end=\"2290\"\u003eColour:\u003c\/strong\u003e Deep reddish-brown with grey smoky dust coating and pale chalk undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1nssa1b\" data-start=\"2367\" data-end=\"2452\"\u003e\n\u003cp data-start=\"2369\" data-end=\"2452\"\u003e\u003cstrong data-start=\"2369\" data-end=\"2381\"\u003eTexture:\u003c\/strong\u003e Firm, compact interior with gritty outer dusting and gradual crumble\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"akwufa\" data-start=\"2453\" data-end=\"2523\"\u003e\n\u003cp data-start=\"2455\" data-end=\"2523\"\u003e\u003cstrong data-start=\"2455\" data-end=\"2473\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Hard, solid crunch with gritty smoky finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"17hmyo2\" data-start=\"2524\" data-end=\"2631\"\u003e\n\u003cp data-start=\"2526\" data-end=\"2631\"\u003e\u003cstrong data-start=\"2526\" data-end=\"2544\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, petrol-like mineral notes, asphalt, heated clay, dry soil, chalky smoothness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"j0qc8j\" data-start=\"2632\" data-end=\"2735\"\u003e\n\u003cp data-start=\"2634\" data-end=\"2735\"\u003e\u003cstrong data-start=\"2634\" data-end=\"2650\"\u003eIngredients:\u003c\/strong\u003e Red Khadi clay, Red Nakumatt clay, White Chalk clay, slate sticks, smoky clay dust\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2736\" data-end=\"2768\"\u003e\n\u003cp data-start=\"2738\" data-end=\"2768\"\u003e\u003cstrong data-start=\"2738\" data-end=\"2760\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2769\" data-end=\"2794\"\u003e\n\u003cp data-start=\"2771\" data-end=\"2794\"\u003e\u003cstrong data-start=\"2771\" data-end=\"2782\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"4nj2j1\" data-start=\"2795\" data-end=\"3149\"\u003e\n\u003cp data-start=\"2797\" data-end=\"3149\"\u003e\u003cstrong data-start=\"2797\" data-end=\"2826\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Red Khadi and Red Nakumatt are mineral-rich clays traditionally appreciated for their warm, grounding earth profiles. White Chalk is known for its smooth, clean mineral finish, while slate elements add a natural stone-like character. The smoky clay dust reflects traditional roasting methods that deepen flavour and aroma.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3151\" data-end=\"3154\"\u003e\n\u003cp data-start=\"3156\" data-end=\"3400\"\u003e\u003cem\u003e\u003cstrong data-start=\"3156\" data-end=\"3170\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"3170\" data-end=\"3173\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Whole \/ 65g","offer_id":53384539570503,"sku":"04050901341","price":4.19,"currency_code":"GBP","in_stock":false},{"title":"Whole \/ 140g","offer_id":53686481813831,"sku":"04050901342","price":8.19,"currency_code":"GBP","in_stock":false},{"title":"Broken \/ 65g","offer_id":53384539603271,"sku":"04050901343","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Broken \/ 140g","offer_id":53686481846599,"sku":"04050901344","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Galaxy_Pop.png?v=1773101017"},{"product_id":"chalky-cakes-chalk-treats-for-pica-geophagia","title":"Chalky Cakes - Indian Chalk treats","description":"\u003ch3 data-end=\"170\" data-start=\"148\" data-section-id=\"f0xuy6\"\u003e Product Overview\u003c\/h3\u003e\n\u003cp data-end=\"719\" data-start=\"171\"\u003eChalky Cakes are dusty, soft squares crafted for lovers of tender, mineral-rich clays. Each piece is a delicate blend of white slate powder, dryfruit clay crumbs, and chalk, offering a gently crumbly texture that melts lightly on the tongue before releasing earthy, smoky undertones. The result is a nuanced, powdery crunch that is both satisfying and refined, ideal for those who enjoy soft, mineral-forward clay experiences. Every ingredient is carefully sourced from India, with Rose Clay providing premium quality contributions to this blend.\u003c\/p\u003e\n\u003chr data-end=\"724\" data-start=\"721\"\u003e\n\u003ch3 data-end=\"748\" data-start=\"726\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"980\" data-start=\"749\"\u003eSoft, powdery, and crumbly, Chalky Cakes offer a gentle, melt-in-mouth sensation that slowly unveils layers of earthy complexity. The delicate texture ensures a refined, tactile clay experience without being harsh or overly firm.\u003c\/p\u003e\n\u003ch3 data-end=\"1001\" data-start=\"982\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1252\" data-start=\"1002\"\u003eExpect a subtle mineral richness with earthy and smoky undertones. The combination of white slate powder and dryfruit clay crumbs provides faint roasted notes alongside the classic chalky tang, delivering a complex yet approachable flavour journey.\u003c\/p\u003e\n\u003ch3 data-end=\"1275\" data-start=\"1254\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"1521\" data-start=\"1276\"\u003eChalky Cakes are perfect for those who prefer tender, soft clays over hard, snappy textures. Each bite dissolves gently, leaving behind a satisfying mineral finish while highlighting the sophisticated layering of white slate and dryfruit clay.\u003c\/p\u003e\n\u003ch3 data-end=\"1541\" data-start=\"1523\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"1734\" data-start=\"1542\"\u003e\n\u003cli data-end=\"1578\" data-start=\"1542\" data-section-id=\"15g4k8e\"\u003e\n\u003cp data-end=\"1578\" data-start=\"1544\"\u003eDusty, soft, and crumbly squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1620\" data-start=\"1579\" data-section-id=\"1e5tth9\"\u003e\n\u003cp data-end=\"1620\" data-start=\"1581\"\u003eMineral-rich and subtly smoky flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1700\" data-start=\"1621\" data-section-id=\"ohv0il\"\u003e\n\u003cp data-end=\"1700\" data-start=\"1623\"\u003eCrafted from a blend of white slate powder, dryfruit clay crumbs, and chalk\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1734\" data-start=\"1701\" data-section-id=\"d56q8m\"\u003e\n\u003cp data-end=\"1734\" data-start=\"1703\"\u003eGentle, melt-in-mouth texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1739\" data-start=\"1736\"\u003e\n\u003ch3 data-end=\"1762\" data-start=\"1741\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2243\" data-start=\"1763\"\u003e\n\u003cli data-end=\"1805\" data-start=\"1763\" data-section-id=\"oaliyh\"\u003e\n\u003cp data-end=\"1805\" data-start=\"1765\"\u003e\u003cstrong data-end=\"1774\" data-start=\"1765\"\u003eSize:\u003c\/strong\u003e Squares, approx. 3–4 cm each\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1842\" data-start=\"1806\" data-section-id=\"16tyo5r\"\u003e\n\u003cp data-end=\"1842\" data-start=\"1808\"\u003e\u003cstrong data-end=\"1819\" data-start=\"1808\"\u003eWeight:\u003c\/strong\u003e Up to 65 g per pack\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1864\" data-start=\"1843\" data-section-id=\"aghusc\"\u003e\n\u003cp data-end=\"1864\" data-start=\"1845\"\u003e\u003cstrong data-end=\"1855\" data-start=\"1845\"\u003eShape:\u003c\/strong\u003e Square\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1914\" data-start=\"1865\" data-section-id=\"3c7pnc\"\u003e\n\u003cp data-end=\"1914\" data-start=\"1867\"\u003e\u003cstrong data-end=\"1878\" data-start=\"1867\"\u003eColour:\u003c\/strong\u003e Pale grey-white with dusty flecks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1954\" data-start=\"1915\" data-section-id=\"mzheqn\"\u003e\n\u003cp data-end=\"1954\" data-start=\"1917\"\u003e\u003cstrong data-end=\"1929\" data-start=\"1917\"\u003eTexture:\u003c\/strong\u003e Soft, powdery, crumbly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1999\" data-start=\"1955\" data-section-id=\"1nq5uvz\"\u003e\n\u003cp data-end=\"1999\" data-start=\"1957\"\u003e\u003cstrong data-end=\"1975\" data-start=\"1957\"\u003eCrunch Factor:\u003c\/strong\u003e Gentle, melt-in-mouth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2075\" data-start=\"2000\" data-section-id=\"fr1y64\"\u003e\n\u003cp data-end=\"2075\" data-start=\"2002\"\u003e\u003cstrong data-end=\"2020\" data-start=\"2002\"\u003eTaste Profile:\u003c\/strong\u003e Mineral-rich, earthy, smoky, faintly roasted, chalky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2144\" data-start=\"2076\" data-section-id=\"71i2x2\"\u003e\n\u003cp\u003e\u003cstrong data-end=\"2094\" data-start=\"2078\"\u003eIngredients: \u003c\/strong\u003eWhite Khadi, White slate, White chak with Dry fruit crumbs \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2177\" data-start=\"2145\" data-section-id=\"1ajyefg\"\u003e\n\u003cp data-end=\"2177\" data-start=\"2147\"\u003e\u003cstrong data-end=\"2169\" data-start=\"2147\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2203\" data-start=\"2178\" data-section-id=\"1485r2i\"\u003e\n\u003cp data-end=\"2203\" data-start=\"2180\"\u003e\u003cstrong data-end=\"2191\" data-start=\"2180\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2243\" data-start=\"2204\" data-section-id=\"151jsia\"\u003e\n\u003cp data-end=\"2243\" data-start=\"2206\"\u003e\u003cstrong data-end=\"2235\" data-start=\"2206\"\u003eTraditional Clay Origins:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53209021841735,"sku":null,"price":3.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_a59200c1-8ab0-4594-b837-9c8ee40eb23f.png?v=1775477954"},{"product_id":"rustic-hearts-clay-treats-for-pica-geophagia","title":"Rustic Hearts - Indian Terracotta and Chalk treats","description":"\u003cp data-start=\"54\" data-end=\"555\"\u003eRustic Hearts by Rose Clay are delicate, small heart-shaped pieces crafted for those who appreciate a gentler, more traditional clay experience. Made from White Khadi and Clay Pot Dust, this blend leans into soft earthiness with a clean, chalk-forward finish. The flavour is balanced and uncomplicated — mineral-rich but mellow, with that familiar dry clay warmth that lingers lightly. Their petite heart shape adds charm, but the texture keeps things grounded: steady, crumbly and quietly satisfying.\u003c\/p\u003e\n\u003ch3 data-start=\"557\" data-end=\"567\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"568\" data-end=\"591\"\u003eSmall bite-sized hearts\u003c\/p\u003e\n\u003ch3 data-start=\"593\" data-end=\"605\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"606\" data-end=\"610\"\u003e100g\u003c\/p\u003e\n\u003ch3 data-start=\"612\" data-end=\"623\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"624\" data-end=\"649\"\u003eSmall heart-shaped pieces\u003c\/p\u003e\n\u003ch3 data-start=\"651\" data-end=\"663\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"664\" data-end=\"710\"\u003eSoft off-white with pale terracotta undertones\u003c\/p\u003e\n\u003ch3 data-start=\"712\" data-end=\"725\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"726\" data-end=\"768\"\u003eDry and chalky with a light, crumbly break\u003c\/p\u003e\n\u003ch3 data-start=\"770\" data-end=\"789\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"790\" data-end=\"833\"\u003e3 – Medium soft crunch with an easy crumble\u003c\/p\u003e\n\u003ch3 data-start=\"835\" data-end=\"854\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"855\" data-end=\"964\"\u003eEarthy and chalky with gentle mineral notes. Subtle hints of dry soil, clay dust and a clean, powdery finish.\u003c\/p\u003e\n\u003ch3 data-start=\"966\" data-end=\"983\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"984\" data-end=\"1015\"\u003eWhite Khadi clay, Clay Pot Dust\u003c\/p\u003e\n\u003ch3 data-start=\"1017\" data-end=\"1040\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1041\" data-end=\"1046\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"1048\" data-end=\"1060\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1061\" data-end=\"1070\"\u003eRose Clay\u003c\/p\u003e\n\u003ch3 data-start=\"1072\" data-end=\"1102\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1103\" data-end=\"1369\"\u003eWhite Khadi is traditionally valued for its mild, mineral-forward profile and lighter tone, while Clay Pot Dust reflects the earthy character of fired terracotta vessels. Together, they create a simple, heritage-inspired blend rooted in traditional clay preparation.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53209025708359,"sku":"0405090165","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e8fa8f0b-1dc5-4b3d-abd6-4b189fd82aa4.png?v=1776210157"},{"product_id":"mars-pucks","title":"Mars Pucks - Edible triple layered Indian Clay treats","description":"\u003ch3 data-end=\"37\" data-start=\"15\" data-section-id=\"f0xuy6\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"507\" data-start=\"38\"\u003eMars Pucks are bold, triple-layered clay treats crafted for those who enjoy depth of flavour and a satisfying crunch journey. Each puck is carefully built from a blend of distinctive clays, creating visible layers that deliver a changing texture and taste as you bite through. The combination of earthy minerals, chalky softness and roasted smoky notes makes these pucks particularly appealing for those who enjoy complex clay profiles rather than a single-note crunch.\u003c\/p\u003e\n\u003cp data-end=\"875\" data-start=\"509\"\u003eThe layered construction means every bite reveals something slightly different — from dense mineral crunch to softer chalky crumble and subtle smoky roasted tones. With a balanced mix of Red Nak, Pink Love, White Candy, Dry Fruit clay and Red Khadi, Mars Pucks offer a rich sensory experience that moves between classic earthy clay notes and deeper roasted flavours.\u003c\/p\u003e\n\u003cp data-end=\"1045\" data-start=\"877\"\u003eHandcrafted by Rose Clay in India, these layered pucks bring together several beloved clay varieties into one satisfying treat designed for slow, intentional crunching.\u003c\/p\u003e\n\u003chr data-end=\"1050\" data-start=\"1047\"\u003e\n\u003ch3 data-end=\"1074\" data-start=\"1052\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1380\" data-start=\"1075\"\u003eMars Pucks deliver a layered crunch experience. The denser Nakumatt and Khadi clays create a firm bite, while the chalkier White Candy and Pink Love layers soften slightly when chewed, giving a crumbly, powdery finish. Dry Fruit clay introduces a roasted crispness that enhances the overall crunch factor.\u003c\/p\u003e\n\u003chr data-end=\"1385\" data-start=\"1382\"\u003e\n\u003ch3 data-end=\"1406\" data-start=\"1387\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1713\" data-start=\"1407\"\u003eExpect an earthy, chalky flavour profile with noticeable smoky undertones. The Dry Fruit clay contributes a roasted, slightly charcoal-like depth, while the Nakumatt and Khadi bring classic mineral-rich clay notes. The overall profile is grounded, earthy and gently smoky with a lingering dry-earth finish.\u003c\/p\u003e\n\u003chr data-end=\"1718\" data-start=\"1715\"\u003e\n\u003ch3 data-end=\"1741\" data-start=\"1720\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"1961\" data-start=\"1742\"\u003eMars Pucks are ideal for those who enjoy layered clay textures and multi-dimensional flavour. They provide a gradual crunch experience rather than a single hard bite, making them perfect for slow savoury clay enjoyment.\u003c\/p\u003e\n\u003chr data-end=\"1966\" data-start=\"1963\"\u003e\n\u003ch3 data-end=\"1986\" data-start=\"1968\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2176\" data-start=\"1987\"\u003e\n\u003cli data-end=\"2022\" data-start=\"1987\" data-section-id=\"9mmrw4\"\u003e\n\u003cp data-end=\"2022\" data-start=\"1989\"\u003eTriple layered clay puck design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2058\" data-start=\"2023\" data-section-id=\"13ciglf\"\u003e\n\u003cp data-end=\"2058\" data-start=\"2025\"\u003eBlend of five traditional clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2104\" data-start=\"2059\" data-section-id=\"jb4dto\"\u003e\n\u003cp data-end=\"2104\" data-start=\"2061\"\u003eBalanced earthy, chalky and smoky flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2151\" data-start=\"2105\" data-section-id=\"11m0i8r\"\u003e\n\u003cp data-end=\"2151\" data-start=\"2107\"\u003eMixed crunch textures from firm to crumbly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2176\" data-start=\"2152\" data-section-id=\"17cxhwp\"\u003e\n\u003cp data-end=\"2176\" data-start=\"2154\"\u003eHandcrafted clay treat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2181\" data-start=\"2178\"\u003e\n\u003ch3 data-end=\"2204\" data-start=\"2183\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2821\" data-start=\"2205\"\u003e\n\u003cli data-end=\"2257\" data-start=\"2205\" data-section-id=\"1pvz5c3\"\u003e\n\u003cp data-end=\"2257\" data-start=\"2207\"\u003e\u003cstrong data-end=\"2216\" data-start=\"2207\"\u003eSize:\u003c\/strong\u003e Approximately 4–5 cm diameter per puck\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2289\" data-start=\"2258\" data-section-id=\"1xefawy\"\u003e\n\u003cp data-end=\"2289\" data-start=\"2260\"\u003e\u003cstrong data-end=\"2271\" data-start=\"2260\"\u003eWeight:\u003c\/strong\u003e Up to 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2318\" data-start=\"2290\" data-section-id=\"p8npi9\"\u003e\n\u003cp data-end=\"2318\" data-start=\"2292\"\u003e\u003cstrong data-end=\"2302\" data-start=\"2292\"\u003eShape:\u003c\/strong\u003e Layered pucks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2390\" data-start=\"2319\" data-section-id=\"m11x94\"\u003e\n\u003cp data-end=\"2390\" data-start=\"2321\"\u003e\u003cstrong data-end=\"2332\" data-start=\"2321\"\u003eColour:\u003c\/strong\u003e Mixed layers of red, pink, white and dark roasted tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2445\" data-start=\"2391\" data-section-id=\"yftzzc\"\u003e\n\u003cp data-end=\"2445\" data-start=\"2393\"\u003e\u003cstrong data-end=\"2405\" data-start=\"2393\"\u003eTexture:\u003c\/strong\u003e Firm, chalky and crumbly layered bite\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2510\" data-start=\"2446\" data-section-id=\"11x4cd4\"\u003e\n\u003cp data-end=\"2510\" data-start=\"2448\"\u003e\u003cstrong data-end=\"2466\" data-start=\"2448\"\u003eCrunch Factor:\u003c\/strong\u003e Medium to high crunch with crumbly finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2584\" data-start=\"2511\" data-section-id=\"lr94am\"\u003e\n\u003cp data-end=\"2584\" data-start=\"2513\"\u003e\u003cstrong data-end=\"2531\" data-start=\"2513\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, chalky, smoky, mineral-rich, roasted notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2664\" data-start=\"2585\" data-section-id=\"1hdd8vl\"\u003e\n\u003cp data-end=\"2664\" data-start=\"2587\"\u003e\u003cstrong data-end=\"2603\" data-start=\"2587\"\u003eIngredients:\u003c\/strong\u003e Red Nak, Pink Love, White Candy, Dry Fruit clay, Red Khadi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2697\" data-start=\"2665\" data-section-id=\"1ajyefg\"\u003e\n\u003cp data-end=\"2697\" data-start=\"2667\"\u003e\u003cstrong data-end=\"2689\" data-start=\"2667\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2723\" data-start=\"2698\" data-section-id=\"1485r2i\"\u003e\n\u003cp data-end=\"2723\" data-start=\"2700\"\u003e\u003cstrong data-end=\"2711\" data-start=\"2700\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2821\" data-start=\"2724\" data-section-id=\"16hd925\"\u003e\n\u003cp data-end=\"2821\" data-start=\"2726\"\u003e\u003cstrong data-end=\"2755\" data-start=\"2726\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Blend of Nakumatt, Khadi and roasted Dry Fruit style edible clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3855\" data-end=\"3858\"\u003e\n\u003cp data-start=\"3860\" data-end=\"4221\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003e\u003cstrong data-start=\"3860\" data-end=\"3875\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53209027608903,"sku":"0405090144","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_f2e0e6e7-bd70-458b-8f53-80467f6a9514.png?v=1773618595"},{"product_id":"snowy-mist-clay-treats-for-pica-geophagia","title":"Snowy Mist - Indian Clay treats","description":"\u003cp data-start=\"0\" data-end=\"688\"\u003e\u003cstrong data-start=\"0\" data-end=\"20\"\u003eProduct Overview\u003c\/strong\u003e\u003cbr data-start=\"20\" data-end=\"23\"\u003eSnowy Mist is a delicate, multi-clay blend that offers a soft yet textured experience, combining powdery lightness with subtle crunch throughout. Crafted from a curated mix of white clays, this flower-shaped piece delivers a gentle, airy bite that breaks down into a fine, dusty crumble with occasional crisp fragments for contrast. The flavour leans into a clean, earthy-chalky profile — smooth, mineral-rich, and quietly grounding, with a soft creaminess that lingers as it melts. Its pale, snowy appearance and layered texture make it an ideal choice for those who enjoy a lighter, more refined clay experience with just enough crunch to keep things interesting.\u003c\/p\u003e\n\u003chr data-start=\"690\" data-end=\"693\"\u003e\n\u003cp data-start=\"695\" data-end=\"817\"\u003e\u003cstrong data-start=\"695\" data-end=\"715\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"715\" data-end=\"718\"\u003ePowdery and dusty with a soft, creamy crumble, balanced by small crunchy bits scattered throughout.\u003c\/p\u003e\n\u003chr data-start=\"819\" data-end=\"822\"\u003e\n\u003cp data-start=\"824\" data-end=\"930\"\u003e\u003cstrong data-start=\"824\" data-end=\"841\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"841\" data-end=\"844\"\u003eMild earthy tones paired with classic chalkiness, softened by a creamy mineral finish.\u003c\/p\u003e\n\u003chr data-start=\"932\" data-end=\"935\"\u003e\n\u003cp data-start=\"937\" data-end=\"1073\"\u003e\u003cstrong data-start=\"937\" data-end=\"956\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"956\" data-end=\"959\"\u003eA gentle, melt-focused experience with intermittent crunch — light, airy, and subtly layered from start to finish.\u003c\/p\u003e\n\u003chr data-start=\"1075\" data-end=\"1078\"\u003e\n\u003cp data-start=\"1080\" data-end=\"1098\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1096\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1099\" data-end=\"1359\"\u003e\n\u003cli data-section-id=\"1hjdlyy\" data-start=\"1099\" data-end=\"1148\"\u003eMulti-clay white blend for a balanced texture\u003c\/li\u003e\n\u003cli data-section-id=\"1o0ewb6\" data-start=\"1149\" data-end=\"1195\"\u003eSoft, powdery base with crunchy inclusions\u003c\/li\u003e\n\u003cli data-section-id=\"1ovzi7h\" data-start=\"1196\" data-end=\"1246\"\u003eElegant flower shape for a unique presentation\u003c\/li\u003e\n\u003cli data-section-id=\"1f9je1i\" data-start=\"1247\" data-end=\"1289\"\u003eMild earthy and chalky flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"1t24vbh\" data-start=\"1290\" data-end=\"1359\"\u003eIdeal for those who prefer lighter, less intense clay experiences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1361\" data-end=\"1364\"\u003e\n\u003cp data-start=\"1366\" data-end=\"1387\"\u003e\u003cstrong data-start=\"1366\" data-end=\"1385\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1388\" data-end=\"2166\"\u003e\n\u003cli data-section-id=\"gbtvir\" data-start=\"1388\" data-end=\"1428\"\u003e\n\u003cstrong data-start=\"1390\" data-end=\"1399\"\u003eSize:\u003c\/strong\u003e Medium flower-shaped piece\u003c\/li\u003e\n\u003cli data-section-id=\"1b0mnnr\" data-start=\"1429\" data-end=\"1476\"\u003e\n\u003cstrong data-start=\"1431\" data-end=\"1442\"\u003eWeight:\u003c\/strong\u003e Approx. 100g\u003c\/li\u003e\n\u003cli data-section-id=\"3m8ba0\" data-start=\"1477\" data-end=\"1498\"\u003e\n\u003cstrong data-start=\"1479\" data-end=\"1489\"\u003eShape:\u003c\/strong\u003e Flower\u003c\/li\u003e\n\u003cli data-section-id=\"k2ijjf\" data-start=\"1499\" data-end=\"1539\"\u003e\n\u003cstrong data-start=\"1501\" data-end=\"1512\"\u003eColour:\u003c\/strong\u003e Soft white to pale ivory\u003c\/li\u003e\n\u003cli data-section-id=\"13ja3sn\" data-start=\"1540\" data-end=\"1597\"\u003e\n\u003cstrong data-start=\"1542\" data-end=\"1554\"\u003eTexture:\u003c\/strong\u003e Powdery, dusty, creamy with crunchy bits\u003c\/li\u003e\n\u003cli data-section-id=\"1tqln1x\" data-start=\"1598\" data-end=\"1663\"\u003e\n\u003cstrong data-start=\"1600\" data-end=\"1618\"\u003eCrunch factor:\u003c\/strong\u003e Light to moderate crunch with soft crumble\u003c\/li\u003e\n\u003cli data-section-id=\"1b4vb97\" data-start=\"1664\" data-end=\"1723\"\u003e\n\u003cstrong data-start=\"1666\" data-end=\"1684\"\u003eTaste profile:\u003c\/strong\u003e Earthy, chalky, creamy mineral notes\u003c\/li\u003e\n\u003cli data-section-id=\"diae44\" data-start=\"1724\" data-end=\"1805\"\u003e\n\u003cstrong data-start=\"1726\" data-end=\"1742\"\u003eIngredients:\u003c\/strong\u003e White slate, white khadi clay, white chalk, white candy clay\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"1806\" data-end=\"1838\"\u003e\n\u003cstrong data-start=\"1808\" data-end=\"1830\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"1839\" data-end=\"1864\"\u003e\n\u003cstrong data-start=\"1841\" data-end=\"1852\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"iq0sdr\" data-start=\"1865\" data-end=\"2166\"\u003e\n\u003cstrong data-start=\"1867\" data-end=\"1896\"\u003eTraditional clay origins:\u003c\/strong\u003e White clays such as khadi and slate are widely used across South Asian clay traditions, known for their smooth, chalky textures and mild mineral profiles. These blends are often appreciated for their softer, more delicate mouthfeel compared to heavier, iron-rich clays.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53209035833671,"sku":"0405090174","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3ac39aa7-9de3-4c6f-ac0a-241541a99029.png?v=1775002530"},{"product_id":"caolin-humo-smoked-mexican-edible-kaolin-clay","title":"Caolín Humo - Edible Mexican smoky kaolin clay","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"61\" data-end=\"75\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"77\" data-end=\"931\"\u003eCaolín Humo is a natural Mexican kaolin clay known for its gentle smoky crunch and velvety creamy mineral profile. These irregular smoked chunks deliver a satisfying sensory experience with notes of damp earth, wet concrete, soft chalk, and lingering wood-smoke, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a silky creamy finish with a distinctive smoky earth character appreciated within geophagia and texture-focused communities. Traditionally associated with artisanal Mexican clay preparation methods, this smoked kaolin is valued for its grounding texture, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"933\" data-end=\"948\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"950\" data-end=\"1582\"\u003e\u003cstrong data-start=\"950\" data-end=\"962\"\u003eTexture:\u003c\/strong\u003e Gentle crisp crunch with soft silky creamy melt-down\u003cbr data-start=\"1015\" data-end=\"1018\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1028\"\u003eTaste:\u003c\/strong\u003e Earthy smoky minerals with wet concrete and soft chalk notes\u003cbr data-start=\"1089\" data-end=\"1092\"\u003e\u003cstrong data-start=\"1092\" data-end=\"1110\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1121\" data-end=\"1124\"\u003e\u003cstrong data-start=\"1124\" data-end=\"1135\"\u003eOrigin:\u003c\/strong\u003e 🇲🇽 Mexico\u003cbr data-start=\"1147\" data-end=\"1150\"\u003e\u003cstrong data-start=\"1150\" data-end=\"1163\"\u003eBest for:\u003c\/strong\u003e Smoky clay lovers, ASMR sessions, creamy texture fans, experienced clay enthusiasts\u003cbr data-start=\"1247\" data-end=\"1250\"\u003e\u003cstrong data-start=\"1250\" data-end=\"1270\"\u003eClay experience:\u003c\/strong\u003e A layered sensory clay with crisp smoky bites that soften into a smooth velvety mineral paste with lingering earthy warmth.\u003cbr data-start=\"1394\" data-end=\"1397\"\u003e\u003cstrong data-start=\"1397\" data-end=\"1412\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1425\" data-end=\"1428\"\u003e\u003cstrong data-start=\"1428\" data-end=\"1450\"\u003eHydration texture:\u003c\/strong\u003e Becomes creamy, silky, and lightly smooth with minimal grit\u003cbr data-start=\"1510\" data-end=\"1513\"\u003e\u003cstrong data-start=\"1513\" data-end=\"1529\"\u003eAroma notes:\u003c\/strong\u003e Wood smoke, damp soil, wet concrete, soft chalk dust\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1584\" data-end=\"1602\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1604\" data-end=\"2190\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1615\"\u003eWeight:\u003c\/strong\u003e Up to 100g\u003cbr data-start=\"1626\" data-end=\"1629\"\u003e\u003cstrong data-start=\"1629\" data-end=\"1639\"\u003eShape:\u003c\/strong\u003e Irregular smoked chunks with natural break lines\u003cbr data-start=\"1688\" data-end=\"1691\"\u003e\u003cstrong data-start=\"1691\" data-end=\"1702\"\u003eColour:\u003c\/strong\u003e Deep grey to charcoal-toned\u003cbr data-start=\"1730\" data-end=\"1733\"\u003e\u003cstrong data-start=\"1733\" data-end=\"1749\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Smoked Kaolin Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1835\" data-end=\"1838\"\u003e\u003cstrong data-start=\"1838\" data-end=\"1849\"\u003eVendor:\u003c\/strong\u003e La Sobrina\u003cbr data-start=\"1860\" data-end=\"1863\"\u003e\u003cstrong data-start=\"1863\" data-end=\"1892\"\u003eTraditional clay origins:\u003c\/strong\u003e Kaolin clay has long been valued throughout Mexico for its purity and balanced mineral profile. Traditional smoking and heating methods deepen the earthy aroma and flavour, creating a richer sensory experience connected to elemental clay preparation traditions.\u003cbr data-start=\"2154\" data-end=\"2157\"\u003e\u003cstrong data-start=\"2157\" data-end=\"2173\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2192\" data-end=\"2205\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2207\" data-end=\"2590\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53928343208263,"sku":"0304190092","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53928343142727,"sku":"0304190091","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_04ce977a-5fa3-4bdb-9986-738155b5cbcd.png?v=1774149341"},{"product_id":"mexican-caolin-cremino-coming-soon-1","title":"Caolines Caolín Cremino - Edible Mexican creamy kaolin clay","description":"\u003carticle data-turn=\"user\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-3\" data-turn-id=\"54188901-5d4b-4159-b866-f71a240f4a28\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" tabindex=\"-1\"\u003e\u003c\/article\u003e\n\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-4\" data-turn-id=\"request-69a0af1d-315c-832b-a772-0a6877f27853-1\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\" dir=\"auto\" data-message-id=\"0d8ea492-ba98-40ff-b06d-ffbd6c83bce5\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"72\" data-end=\"91\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"93\" data-end=\"399\"\u003eCaolín Cremino is a refined Mexican kaolin clay celebrated for its luxuriously creamy breakdown and beautifully balanced texture. Each bite begins with a gentle, clean crunch — lightly chalk-forward and structured — before quickly softening into a smooth, milky paste that defines its signature experience.\u003c\/p\u003e\n\u003cp data-start=\"401\" data-end=\"698\"\u003eAs it melts, the clay transforms into a velvety, fine-grained cream that coats the tongue effortlessly without sticking to the teeth. Its pale stone colour and soft, irregular chunks reflect its natural purity, offering a calm and elevated clay experience focused on texture rather than intensity.\u003c\/p\u003e\n\u003chr data-start=\"700\" data-end=\"703\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"705\" data-end=\"724\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"726\" data-end=\"933\"\u003eLight, gentle crunch on first bite\u003cbr data-start=\"760\" data-end=\"763\"\u003eQuick transition into a smooth, creamy melt\u003cbr data-start=\"806\" data-end=\"809\"\u003eVelvety, fine-grained paste consistency\u003cbr data-start=\"848\" data-end=\"851\"\u003eNon-sticky when properly dried\u003cbr data-start=\"881\" data-end=\"884\"\u003eSoft, bite-sized chunks with delicate structure\u003c\/p\u003e\n\u003chr data-start=\"935\" data-end=\"938\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"940\" data-end=\"956\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"958\" data-end=\"1109\"\u003eMild earthy clay flavour\u003cbr data-start=\"982\" data-end=\"985\"\u003eWet concrete and fresh petrichor notes\u003cbr data-start=\"1023\" data-end=\"1026\"\u003eSoft chalky undertones\u003cbr data-start=\"1048\" data-end=\"1051\"\u003eDelicate mineral finish\u003cbr data-start=\"1074\" data-end=\"1077\"\u003eClean, rain-soaked earth aroma\u003c\/p\u003e\n\u003chr data-start=\"1111\" data-end=\"1114\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1116\" data-end=\"1134\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1136\" data-end=\"1406\"\u003eCaolín Cremino offers a soothing, texture-led clay experience that prioritises smoothness and balance. The initial bite provides a light crunch before rapidly dissolving into a creamy, almost silky consistency, making it ideal for those who enjoy a melt-focused profile.\u003c\/p\u003e\n\u003cp data-start=\"1408\" data-end=\"1702\"\u003eIts gentle earthy flavour and subtle mineral notes create a calming, understated experience, distinct from stronger roasted or smoky clays. When kept dry, it maintains its signature soft crunch and clean melt; exposure to moisture may soften the texture further, creating a muddier consistency.\u003c\/p\u003e\n\u003chr data-start=\"1704\" data-end=\"1707\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1709\" data-end=\"1724\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"1726\" data-end=\"1964\"\u003e100% natural Mexican kaolin clay\u003cbr data-start=\"1758\" data-end=\"1761\"\u003eLight crunch with creamy, milky melt-down\u003cbr data-start=\"1802\" data-end=\"1805\"\u003eSmooth, velvety texture with fine grain\u003cbr data-start=\"1844\" data-end=\"1847\"\u003eMild earthy flavour with petrichor notes\u003cbr data-start=\"1887\" data-end=\"1890\"\u003eNon-sticky when properly stored\u003cbr data-start=\"1921\" data-end=\"1924\"\u003eRefined, low-intensity clay experience\u003c\/p\u003e\n\u003chr data-start=\"1966\" data-end=\"1969\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1971\" data-end=\"1989\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1991\" data-end=\"2805\"\u003e\n\u003cli data-section-id=\"crpcjt\" data-start=\"1991\" data-end=\"2022\"\u003e\n\u003cp data-start=\"1993\" data-end=\"2022\"\u003e\u003cstrong data-start=\"1993\" data-end=\"2002\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1nvp8t6\" data-start=\"2023\" data-end=\"2050\"\u003e\n\u003cp data-start=\"2025\" data-end=\"2050\"\u003e\u003cstrong data-start=\"2025\" data-end=\"2036\"\u003eWeight:\u003c\/strong\u003e Up to 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hfskkp\" data-start=\"2051\" data-end=\"2105\"\u003e\n\u003cp data-start=\"2053\" data-end=\"2105\"\u003e\u003cstrong data-start=\"2053\" data-end=\"2063\"\u003eShape:\u003c\/strong\u003e Irregular creamy chunks with soft edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"uwlu99\" data-start=\"2106\" data-end=\"2146\"\u003e\n\u003cp data-start=\"2108\" data-end=\"2146\"\u003e\u003cstrong data-start=\"2108\" data-end=\"2119\"\u003eColour:\u003c\/strong\u003e Light grey to pale stone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14z5i67\" data-start=\"2147\" data-end=\"2222\"\u003e\n\u003cp data-start=\"2149\" data-end=\"2222\"\u003e\u003cstrong data-start=\"2149\" data-end=\"2161\"\u003eTexture:\u003c\/strong\u003e Chalky initial bite followed by smooth, milky, creamy melt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1l0chwh\" data-start=\"2223\" data-end=\"2284\"\u003e\n\u003cp data-start=\"2225\" data-end=\"2284\"\u003e\u003cstrong data-start=\"2225\" data-end=\"2243\"\u003eCrunch Factor:\u003c\/strong\u003e 2.5 – light crunch with quick dissolve\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"nqwvxa\" data-start=\"2285\" data-end=\"2384\"\u003e\n\u003cp data-start=\"2287\" data-end=\"2384\"\u003e\u003cstrong data-start=\"2287\" data-end=\"2305\"\u003eTaste Profile:\u003c\/strong\u003e Mild earthy clay with wet concrete, petrichor, soft chalk, and mineral notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12mwwx9\" data-start=\"2385\" data-end=\"2438\"\u003e\n\u003cp data-start=\"2387\" data-end=\"2438\"\u003e\u003cstrong data-start=\"2387\" data-end=\"2403\"\u003eIngredients:\u003c\/strong\u003e 100% natural Mexican kaolin clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"j8kohe\" data-start=\"2439\" data-end=\"2472\"\u003e\n\u003cp data-start=\"2441\" data-end=\"2472\"\u003e\u003cstrong data-start=\"2441\" data-end=\"2463\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"inukv3\" data-start=\"2473\" data-end=\"2499\"\u003e\n\u003cp data-start=\"2475\" data-end=\"2499\"\u003e\u003cstrong data-start=\"2475\" data-end=\"2486\"\u003eVendor:\u003c\/strong\u003e La Sobrino\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mtnvy7\" data-start=\"2500\" data-end=\"2805\"\u003e\n\u003cp data-start=\"2502\" data-end=\"2805\"\u003e\u003cstrong data-start=\"2502\" data-end=\"2531\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Kaolin clay has long been valued in Mexico for its purity and softness, traditionally used in both craft and ritual practices. Its fine mineral structure creates a smooth, balanced texture, making it prized for its gentle, refined sensory qualities rather than intensity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2807\" data-end=\"2810\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2812\" data-end=\"2825\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2827\" data-end=\"3172\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53416600731975,"sku":"0304190093","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2bea86c4-f10f-4936-a5cf-09f816d343e0.png?v=1774127708"},{"product_id":"9-clay-powder-sampler-coming-soon","title":"9 Indian Clay Powder and Dust Sampler","description":"\u003cp data-start=\"81\" data-end=\"376\"\u003eA full-spectrum powder experience for those who crave flavour without the bite, this 9 Clay Powder Sampler brings together nine distinct Indian clay dusts from Rose Clay and Hari — each finely milled for instant melt, layered mineral depth, and a true-to-tradition pica journey in powder form.\u003c\/p\u003e\n\u003cp data-start=\"81\" data-end=\"376\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe sampler arrives in a sturdy plastic container with 9 divided compartments, keeping each clay separate and fresh and with a tiny wooden Spatula\u003c\/p\u003e\n\u003chr data-start=\"378\" data-end=\"381\"\u003e\n\u003ch3 data-start=\"383\" data-end=\"393\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"394\" data-end=\"424\"\u003e9 individual powder portions\u003c\/p\u003e\n\u003ch3 data-start=\"426\" data-end=\"438\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"439\" data-end=\"511\"\u003eVaries by selection (total combined sampler weight listed at purchase)\u003c\/p\u003e\n\u003ch3 data-start=\"513\" data-end=\"524\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"525\" data-end=\"545\"\u003eFine powder \/ dust\u003c\/p\u003e\n\u003ch3 data-start=\"547\" data-end=\"559\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"560\" data-end=\"643\"\u003eSpectrum of orange, red, gold, yellow, grey, pink, black, and blended earth tones\u003c\/p\u003e\n\u003ch3 data-start=\"645\" data-end=\"658\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"659\" data-end=\"711\"\u003eFine, dry dust that melts or pastes when moistened\u003c\/p\u003e\n\u003ch3 data-start=\"713\" data-end=\"732\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"733\" data-end=\"791\"\u003eNone – designed for melt, press, or sprinkle experiences\u003c\/p\u003e\n\u003chr data-start=\"793\" data-end=\"796\"\u003e\n\u003ch2 data-start=\"798\" data-end=\"848\"\u003eIncluded Powders (Single-Sentence Descriptions)\u003c\/h2\u003e\n\u003cp data-start=\"850\" data-end=\"1135\"\u003e\u003cstrong data-start=\"850\" data-end=\"879\"\u003e1. Terra Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"879\" data-end=\"882\"\u003eDeeply earthy Indian Orange Terracotta powder with an iron-forward, metallic dryness and raw “topsoil” intensity, delivering a sun-baked clay pot flavour with petrichor notes and a clean, mineral-heavy finish reminiscent of crushed terracotta kulhads.\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1318\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1166\"\u003e2. Ember Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1166\" data-end=\"1169\"\u003eA bold blend of red nakumatt and dryfruit clay offering a smoky, roasted earth profile with cement-like depth and a warm, charcoal-toned undertone.\u003c\/p\u003e\n\u003cp data-start=\"1320\" data-end=\"1527\"\u003e\u003cstrong data-start=\"1320\" data-end=\"1355\"\u003e3. Golden Rose Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1355\" data-end=\"1358\"\u003eNutty, dry, and deeply earthy with a clean mineral finish, this golden-toned powder delivers an intense soil-forward flavour with a satisfyingly pure, dusty character.\u003c\/p\u003e\n\u003cp data-start=\"1529\" data-end=\"1757\"\u003e\u003cstrong data-start=\"1529\" data-end=\"1566\"\u003e4. Yellow Butter Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1566\" data-end=\"1569\"\u003eCreamy and rich with earthy, nutty and slightly salty notes, this layered powder begins bold and mineral-heavy before melting into a smooth, buttery, almost basement-after-rain softness.\u003c\/p\u003e\n\u003cp data-start=\"1759\" data-end=\"1965\"\u003e\u003cstrong data-start=\"1759\" data-end=\"1789\"\u003e5. Cement Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1789\" data-end=\"1792\"\u003eIntensely mineral and grounding, this grey clay powder captures the unmistakable flavour of fresh cement and rain-soaked concrete with dusty, slightly metallic undertones.\u003c\/p\u003e\n\u003cp data-start=\"1967\" data-end=\"2158\"\u003e\u003cstrong data-start=\"1967\" data-end=\"2000\"\u003e6. Pink Love Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"2000\" data-end=\"2003\"\u003eSoftly earthy and iron-rich with subtle floral and petrichor notes, this pink powder offers a clean “fresh rain on soil” aroma and smooth mineral finish.\u003c\/p\u003e\n\u003cp data-start=\"2160\" data-end=\"2350\"\u003e\u003cstrong data-start=\"2160\" data-end=\"2192\"\u003e7. Black Candy Powder (Hari)\u003c\/strong\u003e\u003cbr data-start=\"2192\" data-end=\"2195\"\u003eA smoky, charcoal-dark blend of blackhall, magmitti, dryfruit and smoked nakumatt delivering deep roasted earth tones and a rich, bonfire-like intensity.\u003c\/p\u003e\n\u003cp data-start=\"2352\" data-end=\"2545\"\u003e\u003cstrong data-start=\"2352\" data-end=\"2385\"\u003e8. Red Khadi Powder (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"2385\" data-end=\"2388\"\u003eDeep Earthy and wet topsoil notes, this vivid red powder provides a bold mineral punch.\u003c\/p\u003e\n\u003cp data-start=\"2547\" data-end=\"2736\"\u003e\u003cstrong data-start=\"2547\" data-end=\"2578\"\u003e9. Mixed Clay Powder (Hari)\u003c\/strong\u003e\u003cbr data-start=\"2578\" data-end=\"2581\"\u003eA complex medley of mixed nakumatt, rose, Christmas and diamond clays creating a layered earthy profile that balances dusty sweetness with mineral depth.\u003c\/p\u003e\n\u003chr data-start=\"2738\" data-end=\"2741\"\u003e\n\u003ch3 data-start=\"2743\" data-end=\"2762\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"2763\" data-end=\"2932\"\u003eFrom iron-rich terracotta and wet cement to buttery soil and smoky charcoal, this sampler moves through petrichor, basement, roasted earth, and metallic mineral notes.\u003c\/p\u003e\n\u003ch3 data-start=\"2934\" data-end=\"2951\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"2952\" data-end=\"3028\"\u003eNatural edible clay powders (varies by blend; see individual descriptions)\u003c\/p\u003e\n\u003ch3 data-start=\"3030\" data-end=\"3053\"\u003eCountry Of Origin\u003c\/h3\u003e\n\u003cp data-start=\"3054\" data-end=\"3061\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"3063\" data-end=\"3075\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"3076\" data-end=\"3094\"\u003eVarious\u003c\/p\u003e\n\u003ch3 data-start=\"3096\" data-end=\"3126\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"3127\" data-end=\"3355\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eInspired by longstanding South Asian traditions of sun-baked terracotta, roasted nakumatt clays, and mineral-rich soil preparations historically consumed for their grounding, earthy intensity and distinctive texture experiences.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53416664072519,"sku":"0205150001","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_0a4a5b8e-102f-4a8b-806e-05eb69821328.png?v=1772152802"},{"product_id":"mexican-caolin-crema-de-coco","title":"Caolín Crema de Coco - Mexican Coconut Cream edible kaolin clay","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"54188901-5d4b-4159-b866-f71a240f4a28\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"false\" data-turn=\"user\" tabindex=\"-1\"\u003e\u003c\/article\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69a0af1d-315c-832b-a772-0a6877f27853-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"0d8ea492-ba98-40ff-b06d-ffbd6c83bce5\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"72\" data-end=\"91\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"93\" data-end=\"412\"\u003eCaolín Crema de Coco is a richly textured kaolin clay that combines a satisfying crunch with an indulgently creamy melt. Each bite begins with a firm, crisp structure before gradually softening into a thick, smooth paste that glides effortlessly across the tongue, delivering a deeply tactile and comforting experience.\u003c\/p\u003e\n\u003cp data-start=\"414\" data-end=\"751\"\u003eIts snow-white appearance and soft, irregular chunks reflect its purity, while the transformation from crunch to cream creates a layered sensory journey. Smooth and velvety throughout, this clay remains free from grit and non-sticky, making it a refined option for those who appreciate both structure and melt in one balanced experience.\u003c\/p\u003e\n\u003chr data-start=\"753\" data-end=\"756\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"758\" data-end=\"777\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"779\" data-end=\"982\"\u003eFirm, crisp initial crunch\u003cbr data-start=\"805\" data-end=\"808\"\u003eGradual transition into a thick, creamy paste\u003cbr data-start=\"853\" data-end=\"856\"\u003eVelvety, smooth consistency with no grit\u003cbr data-start=\"896\" data-end=\"899\"\u003eNon-sticky, clean finish\u003cbr data-start=\"923\" data-end=\"926\"\u003eIrregular chunks with soft edges and occasional crumbs\u003c\/p\u003e\n\u003chr data-start=\"984\" data-end=\"987\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"989\" data-end=\"1005\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1007\" data-end=\"1153\"\u003eEarthy, grounding clay flavour\u003cbr data-start=\"1037\" data-end=\"1040\"\u003eSubtle smoky undertones\u003cbr data-start=\"1063\" data-end=\"1066\"\u003eHints of coconut-like sweetness\u003cbr data-start=\"1097\" data-end=\"1100\"\u003eDamp soil and mineral notes\u003cbr data-start=\"1127\" data-end=\"1130\"\u003eFresh petrichor aroma\u003c\/p\u003e\n\u003chr data-start=\"1155\" data-end=\"1158\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1160\" data-end=\"1178\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1180\" data-end=\"1404\"\u003eCaolín Crema de Coco offers a full-bodied clay experience that moves seamlessly from crunch to cream. The initial firmness gives way to a rich, silky melt, creating a luxurious texture that feels both substantial and smooth.\u003c\/p\u003e\n\u003cp data-start=\"1406\" data-end=\"1763\"\u003eIts flavour profile is layered yet gentle — earthy and slightly smoky, softened by a delicate coconut-like sweetness that adds a rounded, almost creamy depth. The petrichor aroma enhances the sensory experience, evoking rain-soaked earth and natural mineral richness. Ideal for those who enjoy a more indulgent, melt-forward clay with a touch of complexity.\u003c\/p\u003e\n\u003chr data-start=\"1765\" data-end=\"1768\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1770\" data-end=\"1785\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"1787\" data-end=\"2056\"\u003e100% natural kaolin clay (Mexican or African origin)\u003cbr data-start=\"1839\" data-end=\"1842\"\u003eFirm crunch with thick, creamy melt-down\u003cbr data-start=\"1882\" data-end=\"1885\"\u003eSmooth, velvety, grit-free texture\u003cbr data-start=\"1919\" data-end=\"1922\"\u003eEarthy flavour with subtle smoky and coconut notes\u003cbr data-start=\"1972\" data-end=\"1975\"\u003eNon-sticky, indulgent consistency\u003cbr data-start=\"2008\" data-end=\"2011\"\u003eBalanced crunch-to-cream sensory experience\u003c\/p\u003e\n\u003chr data-start=\"2058\" data-end=\"2061\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2063\" data-end=\"2081\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2083\" data-end=\"3039\"\u003e\n\u003cli data-section-id=\"crpcjt\" data-start=\"2083\" data-end=\"2114\"\u003e\n\u003cp data-start=\"2085\" data-end=\"2114\"\u003e\u003cstrong data-start=\"2085\" data-end=\"2094\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1nvp8t6\" data-start=\"2115\" data-end=\"2142\"\u003e\n\u003cp data-start=\"2117\" data-end=\"2142\"\u003e\u003cstrong data-start=\"2117\" data-end=\"2128\"\u003eWeight:\u003c\/strong\u003e Up to 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"4jc6n7\" data-start=\"2143\" data-end=\"2212\"\u003e\n\u003cp data-start=\"2145\" data-end=\"2212\"\u003e\u003cstrong data-start=\"2145\" data-end=\"2155\"\u003eShape:\u003c\/strong\u003e Irregular chunks with soft edges and occasional crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h258iw\" data-start=\"2213\" data-end=\"2261\"\u003e\n\u003cp data-start=\"2215\" data-end=\"2261\"\u003e\u003cstrong data-start=\"2215\" data-end=\"2226\"\u003eColour:\u003c\/strong\u003e Snow-white with faint undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"y3zta2\" data-start=\"2262\" data-end=\"2330\"\u003e\n\u003cp data-start=\"2264\" data-end=\"2330\"\u003e\u003cstrong data-start=\"2264\" data-end=\"2276\"\u003eTexture:\u003c\/strong\u003e Firm crunch followed by thick, creamy, smooth paste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1c0o7ss\" data-start=\"2331\" data-end=\"2392\"\u003e\n\u003cp data-start=\"2333\" data-end=\"2392\"\u003e\u003cstrong data-start=\"2333\" data-end=\"2351\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – noticeable crunch with creamy melt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5opxbr\" data-start=\"2393\" data-end=\"2486\"\u003e\n\u003cp data-start=\"2395\" data-end=\"2486\"\u003e\u003cstrong data-start=\"2395\" data-end=\"2413\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, smoky, coconut-like sweetness with damp soil and mineral notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"dvq1a8\" data-start=\"2487\" data-end=\"2551\"\u003e\n\u003cp data-start=\"2489\" data-end=\"2551\"\u003e\u003cstrong data-start=\"2489\" data-end=\"2505\"\u003eIngredients:\u003c\/strong\u003e 100% natural Mexican or African kaolin clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"j8kohe\" data-start=\"2552\" data-end=\"2585\"\u003e\n\u003cp data-start=\"2554\" data-end=\"2585\"\u003e\u003cstrong data-start=\"2554\" data-end=\"2576\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"inukv3\" data-start=\"2586\" data-end=\"2612\"\u003e\n\u003cp data-start=\"2588\" data-end=\"2612\"\u003e\u003cstrong data-start=\"2588\" data-end=\"2599\"\u003eVendor:\u003c\/strong\u003e La Sobrino\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"6zn4m3\" data-start=\"2613\" data-end=\"3039\"\u003e\n\u003cp data-start=\"2615\" data-end=\"3039\"\u003e\u003cstrong data-start=\"2615\" data-end=\"2644\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Kaolin clay has long been valued across Mexico and parts of Africa for its purity and smooth texture. Traditionally used in both craft and cultural practices, it is often naturally processed or lightly smoked to enhance its earthy depth. Its signature creamy transformation reflects the mineral richness of these regions and a long-standing appreciation for refined, tactile clay experiences.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3041\" data-end=\"3044\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3046\" data-end=\"3059\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3061\" data-end=\"3406\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53416769749319,"sku":"0304190095","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_896cf9a3-50ff-4804-8c24-e4103c42b2ab.png?v=1774146849"},{"product_id":"mexican-terron-chalma","title":"Terrón Chalma - Edible Mexican Chalma Dirt","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"54188901-5d4b-4159-b866-f71a240f4a28\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"false\" data-turn=\"user\" tabindex=\"-1\"\u003e\u003c\/article\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69a0af1d-315c-832b-a772-0a6877f27853-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"0d8ea492-ba98-40ff-b06d-ffbd6c83bce5\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"72\" data-end=\"91\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"93\" data-end=\"381\"\u003eTerrón Chalma is a bold, traditional Mexican clay sourced from the mineral-rich Chalma region, celebrated for its raw, unprocessed character. Each irregular chunk delivers a strikingly earthy and dusty bite, offering an intense connection to natural soil with a deeply grounding presence.\u003c\/p\u003e\n\u003cp data-start=\"383\" data-end=\"730\"\u003eFirm and substantial, this clay provides a strong, satisfying crunch that breaks into sharp shards rather than melting down. Its unrefined nature highlights pure earthiness, with natural variations in colour, texture, and flavour that reflect its origin. This is a clay that stays true to its roots — robust, tactile, and unapologetically natural.\u003c\/p\u003e\n\u003chr data-start=\"732\" data-end=\"735\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"737\" data-end=\"756\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"758\" data-end=\"938\"\u003eMedium-to-hard, firm crunch\u003cbr data-start=\"785\" data-end=\"788\"\u003eBreaks into sharp, powdery shards\u003cbr data-start=\"821\" data-end=\"824\"\u003eSlow dissolve into fine, gritty texture\u003cbr data-start=\"863\" data-end=\"866\"\u003eNon-sticky, dry finish\u003cbr data-start=\"888\" data-end=\"891\"\u003eIrregular chunks create varied bite intensity\u003c\/p\u003e\n\u003chr data-start=\"940\" data-end=\"943\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"945\" data-end=\"961\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"963\" data-end=\"1159\"\u003eDeep earthy and dusty soil flavour\u003cbr data-start=\"997\" data-end=\"1000\"\u003eWet concrete and rain-soaked earth notes\u003cbr data-start=\"1040\" data-end=\"1043\"\u003eSubtle cementy and metallic undertones\u003cbr data-start=\"1081\" data-end=\"1084\"\u003eOccasional earthy-soapy hints (batch dependent)\u003cbr data-start=\"1131\" data-end=\"1134\"\u003eRaw, mineral-rich aroma\u003c\/p\u003e\n\u003chr data-start=\"1161\" data-end=\"1164\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1166\" data-end=\"1184\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1186\" data-end=\"1439\"\u003eTerrón Chalma delivers a powerful, soil-forward clay experience for those who prefer intensity over creaminess. Each bite offers a strong crunch that gradually breaks down into a fine, lingering grit, creating a tactile and long-lasting sensory profile.\u003c\/p\u003e\n\u003cp data-start=\"1441\" data-end=\"1719\"\u003eUnlike softer clays, there is no creamy melt — instead, the focus is on raw texture and authentic earth flavour. Its bold mineral character and natural variation make it ideal for enthusiasts seeking a more traditional, unrefined clay that reflects the richness of Mexican soil.\u003c\/p\u003e\n\u003chr data-start=\"1721\" data-end=\"1724\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1726\" data-end=\"1741\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"1743\" data-end=\"1955\"\u003e100% natural Chalma clay\u003cbr data-start=\"1767\" data-end=\"1770\"\u003eStrong, medium-to-hard crunch\u003cbr data-start=\"1799\" data-end=\"1802\"\u003eEarthy, soil-forward flavour profile\u003cbr data-start=\"1838\" data-end=\"1841\"\u003ePowdery, gritty breakdown with no melt\u003cbr data-start=\"1879\" data-end=\"1882\"\u003eUnrefined, raw clay experience\u003cbr data-start=\"1912\" data-end=\"1915\"\u003eNatural variation in texture and taste\u003c\/p\u003e\n\u003chr data-start=\"1957\" data-end=\"1960\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1962\" data-end=\"1980\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1982\" data-end=\"2809\"\u003e\n\u003cli data-section-id=\"crpcjt\" data-start=\"1982\" data-end=\"2013\"\u003e\n\u003cp data-start=\"1984\" data-end=\"2013\"\u003e\u003cstrong data-start=\"1984\" data-end=\"1993\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1nvp8t6\" data-start=\"2014\" data-end=\"2041\"\u003e\n\u003cp data-start=\"2016\" data-end=\"2041\"\u003e\u003cstrong data-start=\"2016\" data-end=\"2027\"\u003eWeight:\u003c\/strong\u003e Up to 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ii1o00\" data-start=\"2042\" data-end=\"2084\"\u003e\n\u003cp data-start=\"2044\" data-end=\"2084\"\u003e\u003cstrong data-start=\"2044\" data-end=\"2054\"\u003eShape:\u003c\/strong\u003e Irregular shards and chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"15uxjlf\" data-start=\"2085\" data-end=\"2150\"\u003e\n\u003cp data-start=\"2087\" data-end=\"2150\"\u003e\u003cstrong data-start=\"2087\" data-end=\"2098\"\u003eColour:\u003c\/strong\u003e Light to medium brown with natural mineral flecks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"8q5uu0\" data-start=\"2151\" data-end=\"2228\"\u003e\n\u003cp data-start=\"2153\" data-end=\"2228\"\u003e\u003cstrong data-start=\"2153\" data-end=\"2165\"\u003eTexture:\u003c\/strong\u003e Firm, medium-to-hard; breaks into powdery shards; non-sticky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"6qt269\" data-start=\"2229\" data-end=\"2291\"\u003e\n\u003cp data-start=\"2231\" data-end=\"2291\"\u003e\u003cstrong data-start=\"2231\" data-end=\"2249\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – strong crunch with gritty breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9c8jmd\" data-start=\"2292\" data-end=\"2375\"\u003e\n\u003cp data-start=\"2294\" data-end=\"2375\"\u003e\u003cstrong data-start=\"2294\" data-end=\"2312\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, dusty, wet soil with cementy and metallic undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"f6v0ws\" data-start=\"2376\" data-end=\"2421\"\u003e\n\u003cp data-start=\"2378\" data-end=\"2421\"\u003e\u003cstrong data-start=\"2378\" data-end=\"2394\"\u003eIngredients:\u003c\/strong\u003e 100% natural Chalma clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"j8kohe\" data-start=\"2422\" data-end=\"2455\"\u003e\n\u003cp data-start=\"2424\" data-end=\"2455\"\u003e\u003cstrong data-start=\"2424\" data-end=\"2446\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"inukv3\" data-start=\"2456\" data-end=\"2482\"\u003e\n\u003cp data-start=\"2458\" data-end=\"2482\"\u003e\u003cstrong data-start=\"2458\" data-end=\"2469\"\u003eVendor:\u003c\/strong\u003e La Sobrino\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fayx3a\" data-start=\"2483\" data-end=\"2809\"\u003e\n\u003cp data-start=\"2485\" data-end=\"2809\"\u003e\u003cstrong data-start=\"2485\" data-end=\"2514\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Chalma clay has long been foraged from natural deposits in Mexico and holds cultural significance in artisanal and traditional practices. Known for its raw, mineral-rich composition, it offers an unrefined taste of the earth, reflecting generations of connection to soil, rain, and landscape.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2811\" data-end=\"2814\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2816\" data-end=\"2829\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2831\" data-end=\"3176\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53416783577415,"sku":"0304190096","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_01547c1f-73e0-4e0c-87ff-39cc35d27a87.png?v=1774060349"},{"product_id":"first-snow-american-white-edible-kaoln-clay","title":"First Snow - Hand-foraged American kaolin clay","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"65\" data-end=\"79\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"81\" data-end=\"1013\"\u003eFirst Snow is a natural American white clay known for its crisp layered crunch and clean mineral-rich earthy profile. These irregular white clay chunks deliver a satisfying sensory experience with notes of fresh plaster, dry earth, pale minerals, and subtle bitter undertones, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a dry crisp bite that softens into a smooth slushy melt with a distinctive non-sticky kaolin-like finish appreciated within geophagia and texture-focused communities. Traditionally connected to naturally occurring white clay deposits found across Montana, this clay is valued for its grounding texture, evolving crunch-to-melt transformation, and clean mineral intensity. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1015\" data-end=\"1030\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1032\" data-end=\"1747\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1044\"\u003eTexture:\u003c\/strong\u003e Crisp dry crunch with powdery crumble and smooth slushy melt\u003cbr data-start=\"1105\" data-end=\"1108\"\u003e\u003cstrong data-start=\"1108\" data-end=\"1118\"\u003eTaste:\u003c\/strong\u003e Fresh plaster earthiness with pale minerals and gentle bitter undertones\u003cbr data-start=\"1191\" data-end=\"1194\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1212\"\u003eCrunch factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"1228\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1242\"\u003eOrigin:\u003c\/strong\u003e 🇺🇸 United States, Montana\u003cbr data-start=\"1270\" data-end=\"1273\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1286\"\u003eBest for:\u003c\/strong\u003e White clay lovers, ASMR crunch enthusiasts, collectors, texture explorers\u003cbr data-start=\"1360\" data-end=\"1363\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1383\"\u003eClay experience:\u003c\/strong\u003e A layered white clay journey that moves from crisp mineral snaps into soft slushy creaminess without stickiness or grit.\u003cbr data-start=\"1504\" data-end=\"1507\"\u003e\u003cstrong data-start=\"1507\" data-end=\"1522\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1533\" data-end=\"1536\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1558\" data-is-only-node=\"\"\u003eHydration texture:\u003c\/strong\u003e Becomes softer and creamier with a cool muddy slush-like finish while retaining mineral depth\u003cbr data-start=\"1652\" data-end=\"1655\"\u003e\u003cstrong data-start=\"1655\" data-end=\"1671\"\u003eAroma notes:\u003c\/strong\u003e Dry earth, plaster dust, pale minerals, rain-washed clay, subtle bitterness\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1749\" data-end=\"1767\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1769\" data-end=\"2460\"\u003e\u003cstrong data-start=\"1769\" data-end=\"1780\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"1785\" data-end=\"1788\"\u003e\u003cstrong data-start=\"1788\" data-end=\"1798\"\u003eShape:\u003c\/strong\u003e Naturally broken irregular chunks\u003cbr data-start=\"1832\" data-end=\"1835\"\u003e\u003cstrong data-start=\"1835\" data-end=\"1846\"\u003eColour:\u003c\/strong\u003e Bright white with natural tonal variation\u003cbr data-start=\"1888\" data-end=\"1891\"\u003e\u003cstrong data-start=\"1891\" data-end=\"1907\"\u003eIngredients:\u003c\/strong\u003e 100% Natural White Earth Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e\u003cstrong data-start=\"1994\" data-end=\"2005\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"2019\" data-end=\"2022\"\u003e\u003cstrong data-start=\"2022\" data-end=\"2051\"\u003eTraditional clay origins:\u003c\/strong\u003e White clays found across Montana are traditionally associated with kaolinite-rich and white-firing mineral deposits formed through hydrothermal alteration and natural sedimentary processes. These pale mineral clays are valued for their purity, low iron content, clean earthy character, and smooth texture, contributing to their distinctive crisp-to-creamy sensory profile.\u003cbr data-start=\"2424\" data-end=\"2427\"\u003e\u003cstrong data-start=\"2427\" data-end=\"2443\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2462\" data-end=\"2475\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2477\" data-end=\"2860\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53427734249799,"sku":"0307120254","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Montana_First_Snow.png?v=1772401993"},{"product_id":"montana-enchantress-petrol-american-edible-clay","title":"Montana Enchantress - Hand-foraged Petrol-tone American clay","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"69\" data-end=\"83\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"85\" data-end=\"1007\"\u003eMontana Enchantress is a natural American clay known for its soft waxy crunch and distinctive petrol-forward mineral profile. These irregular hand-foraged clay chunks deliver a satisfying sensory experience with notes of diesel oil, damp minerals, soft earth moisture, and clean petrol richness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a crisp waxy finish with a smooth melt-down and a distinctive oily mineral character appreciated within geophagia and texture-focused communities. Traditionally connected to Montana’s mineral-rich sedimentary clay regions, this clay is valued for its grounding texture, unusual petrol aroma, and evolving damp-to-crisp sensory transformation. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1009\" data-end=\"1024\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1026\" data-end=\"1764\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1038\"\u003eTexture:\u003c\/strong\u003e Soft damp clay that dries into a light waxy crunch with smooth melt-down\u003cbr data-start=\"1111\" data-end=\"1114\"\u003e\u003cstrong data-start=\"1114\" data-end=\"1124\"\u003eTaste:\u003c\/strong\u003e Petrol-rich mineral flavour with diesel tones and subtle damp clay undertones\u003cbr data-start=\"1202\" data-end=\"1205\"\u003e\u003cstrong data-start=\"1205\" data-end=\"1223\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1248\"\u003eOrigin:\u003c\/strong\u003e 🇺🇸 United States, Montana\u003cbr data-start=\"1276\" data-end=\"1279\"\u003e\u003cstrong data-start=\"1279\" data-end=\"1292\"\u003eBest for:\u003c\/strong\u003e Petrol clay lovers, collectors, ASMR enthusiasts, unique flavour seekers\u003cbr data-start=\"1365\" data-end=\"1368\"\u003e\u003cstrong data-start=\"1368\" data-end=\"1388\"\u003eClay experience:\u003c\/strong\u003e A rare petrol-forward clay with crisp oily snaps, smooth waxy breakdowns, and a clean mineral finish that avoids heavy earthiness.\u003cbr data-start=\"1519\" data-end=\"1522\"\u003e\u003cstrong data-start=\"1522\" data-end=\"1537\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1548\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1551\" data-end=\"1573\"\u003eHydration texture:\u003c\/strong\u003e Naturally soft and damp when fresh, becoming smoother and creamier with slight waxy richness when softened\u003cbr data-start=\"1680\" data-end=\"1683\"\u003e\u003cstrong data-start=\"1683\" data-end=\"1699\"\u003eAroma notes:\u003c\/strong\u003e Petrol, diesel oil, damp minerals, wet stone, soft clay moisture\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1766\" data-end=\"1784\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1786\" data-end=\"2445\"\u003e\u003cstrong data-start=\"1786\" data-end=\"1797\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"1802\" data-end=\"1805\"\u003e\u003cstrong data-start=\"1805\" data-end=\"1815\"\u003eShape:\u003c\/strong\u003e Naturally broken irregular chunks\u003cbr data-start=\"1849\" data-end=\"1852\"\u003e\u003cstrong data-start=\"1852\" data-end=\"1863\"\u003eColour:\u003c\/strong\u003e Pale grey to charcoal black with natural variation\u003cbr data-start=\"1914\" data-end=\"1917\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1933\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Earth Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2011\" data-end=\"2014\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2025\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"2039\" data-end=\"2042\"\u003e\u003cstrong data-start=\"2042\" data-end=\"2071\"\u003eTraditional clay origins:\u003c\/strong\u003e Hand-foraged from Montana’s mineral-rich landscapes, these naturally occurring clays are known for their balanced structure and unusual petrol-like mineral character. Low-iron sedimentary formations across the region contribute to the smooth waxy texture and distinctive oily aroma appreciated by collectors and sensory clay enthusiasts.\u003cbr data-start=\"2409\" data-end=\"2412\"\u003e\u003cstrong data-start=\"2412\" data-end=\"2428\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2447\" data-end=\"2460\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2462\" data-end=\"2845\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53427862143303,"sku":"0307120248","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_26322c13-163c-446f-8c21-15f70507c920.png?v=1772305518"},{"product_id":"south-african-purple-clay-edible-clay","title":"South African Purple Clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"99\" data-end=\"114\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"116\" data-end=\"761\"\u003e\u003cstrong data-start=\"116\" data-end=\"128\"\u003eTexture:\u003c\/strong\u003e Soft chalk-like crunch with powdery creamy breakdown\u003cbr data-start=\"181\" data-end=\"184\"\u003e\u003cstrong data-start=\"184\" data-end=\"202\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"218\" data-end=\"221\"\u003e\u003cstrong data-start=\"221\" data-end=\"231\"\u003eTaste:\u003c\/strong\u003e Very mild, clean mineral flavour with barely noticeable earthy notes\u003cbr data-start=\"300\" data-end=\"303\"\u003e\u003cstrong data-start=\"303\" data-end=\"315\"\u003eSensory:\u003c\/strong\u003e Dusty soft crunch that melts into a creamy paste-like texture\u003cbr data-start=\"377\" data-end=\"380\"\u003e\u003cstrong data-start=\"380\" data-end=\"391\"\u003eOrigin:\u003c\/strong\u003e South Africa 🇿🇦, Pretoria region\u003cbr data-start=\"426\" data-end=\"429\"\u003e\u003cstrong data-start=\"429\" data-end=\"438\"\u003eUses:\u003c\/strong\u003e Ideal for texture-focused sensory enjoyment, gentle crunch cravings, and soft melt experiences\u003cbr data-start=\"533\" data-end=\"536\"\u003e\u003cstrong data-start=\"536\" data-end=\"556\"\u003eClay Experience:\u003c\/strong\u003e Best suited to those who enjoy mild, low-flavour clays with soft chalky textures. Beginner-friendly due to its gentle flavour profile and easy breakdown, offering a clean, calming, texture-led experience.\u003c\/p\u003e\n\u003chr data-start=\"763\" data-end=\"766\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"768\" data-end=\"787\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"789\" data-end=\"1294\"\u003eSouth African Purple Clay from the Pretoria region is a naturally iron-rich clay traditionally associated with the Letsoku family of Southern African clays. Known for its striking aubergine-purple colouring, this clay has historically been appreciated across various communities for cultural, cosmetic, and traditional uses. The current batch leans heavily into texture rather than flavour, making it especially appealing for those who enjoy soft crunches and creamy melt-downs over bold earthy intensity.\u003c\/p\u003e\n\u003cp data-start=\"1296\" data-end=\"1646\"\u003eFormed into irregular natural chunks, the clay delivers a gentle chalk-like bite that quickly softens into a fine powder before turning creamy when moist. While previous batches may have carried deeper earthy or smoky undertones, this particular harvest is noticeably more neutral, with only the faintest mineral presence lingering in the background.\u003c\/p\u003e\n\u003cp data-start=\"1648\" data-end=\"1985\"\u003eIts deep purple hue comes from naturally occurring iron oxides within the soil, sometimes showing subtle red or yellow variations depending on the deposit. For collectors and sensory enthusiasts, this clay offers a clean, understated experience centred on softness, crumble, and texture progression rather than strong flavour complexity.\u003c\/p\u003e\n\u003chr data-start=\"1987\" data-end=\"1990\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1992\" data-end=\"2011\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"2013\" data-end=\"2415\"\u003eThis clay delivers a soft, powdery crunch more reminiscent of delicate chalk than dense earth-heavy clay. The chunks break easily with minimal resistance, producing a dry dusty crumble that disperses smoothly across the palate. Rather than snapping sharply, the texture gently collapses into fine mineral powder before slowly transforming into a creamy, paste-like consistency when exposed to moisture.\u003c\/p\u003e\n\u003cp data-start=\"2417\" data-end=\"2692\"\u003eThe experience is light, airy, and soothing, with very little grit or graininess. Its texture progression moves quickly from soft crunch to melt, making it especially satisfying for those who prefer gentler sensory experiences over aggressive crunches or dense compact clays.\u003c\/p\u003e\n\u003chr data-start=\"2694\" data-end=\"2697\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2699\" data-end=\"2715\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2717\" data-end=\"3010\"\u003eFlavour is extremely mild in the current batch, with almost no dominant earthy profile. The overall taste is clean, neutral, and mineral-led, carrying only the faintest hint of natural clay undertones in the background. Any smoky, damp-soil, or iron-rich notes are very subtle and understated.\u003c\/p\u003e\n\u003cp data-start=\"3012\" data-end=\"3303\"\u003eThe aroma is similarly soft and quiet, with a light dry mineral scent that stays neutral throughout chewing. As the clay breaks down, the flavour remains delicate and minimal, allowing the powdery texture and creamy finish to take centre stage rather than strong earthiness or mineral depth.\u003c\/p\u003e\n\u003chr data-start=\"3305\" data-end=\"3308\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3310\" data-end=\"3332\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3334\" data-end=\"3964\"\u003e\u003cstrong data-start=\"3334\" data-end=\"3345\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g bags\u003cbr data-start=\"3376\" data-end=\"3379\"\u003e\u003cstrong data-start=\"3379\" data-end=\"3389\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks and broken pieces\u003cbr data-start=\"3432\" data-end=\"3435\"\u003e\u003cstrong data-start=\"3435\" data-end=\"3446\"\u003eColour:\u003c\/strong\u003e Aubergine-purple with occasional reddish or yellow undertones\u003cbr data-start=\"3508\" data-end=\"3511\"\u003e\u003cstrong data-start=\"3511\" data-end=\"3527\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3590\" data-end=\"3593\"\u003e\u003cstrong data-start=\"3593\" data-end=\"3604\"\u003eVendor:\u003c\/strong\u003e Ndivhuwo's Crunch Clay\u003cbr data-start=\"3627\" data-end=\"3630\"\u003e\u003cstrong data-start=\"3630\" data-end=\"3659\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Purple Letsoku clay has long been used across Southern African communities including Sotho-Tswana, Xhosa, Swati, Shona, and Venda cultures for traditional medicinal, cosmetic, and ritual practices. Naturally sourced clays may occasionally contain small impurities and should always be checked before use.\u003c\/p\u003e\n\u003chr data-start=\"3966\" data-end=\"3969\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3971\" data-end=\"3984\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3986\" data-end=\"4369\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003chr data-start=\"4371\" data-end=\"4374\"\u003e\n\u003ch2 data-section-id=\"tzypyf\" data-start=\"4376\" data-end=\"4399\"\u003eSEO Meta Description\u003c\/h2\u003e\n\u003cp data-start=\"4401\" data-end=\"4696\"\u003eSouth African Purple Clay, Pica Edible Clay for eating, soft powdery creamy chalk texture, neutral clean mineral dusty flavour, Crunch Cravings. Edible clay, Natural clay, Crunchy, Earthy, Roasted clay, Smoked clay, Crunchy texture, Earthy taste, Clay chunks, Clay bites, Chalk, Pica, Geophagia.\u003c\/p\u003e\n\u003cp data-start=\"4698\" data-end=\"4880\"\u003eIdeal for texture-led sensory experiences, crunch cravings, and mild mineral flavour profiles associated with natural clay, edible clay, chalk, pica, and geophagia-related interests.\u003c\/p\u003e\n\u003cp data-start=\"4882\" data-end=\"5023\"\u003ePerfect for satisfying soft mineral-rich textures and gentle creamy breakdown experiences linked to clay consumption and sensory exploration.\u003c\/p\u003e\n\u003cp data-start=\"5025\" data-end=\"5165\"\u003eCan be enjoyed dry for a soft dusty crunch and delicate crumble, or hydrated to explore creamy paste-like textures with clean mineral tones.\u003c\/p\u003e\n\u003cp data-start=\"5167\" data-end=\"5277\"\u003eSuitable for slow, mindful enjoyment and personal rituals often associated with pica and geophagia behaviours.\u003c\/p\u003e\n\u003cp data-start=\"5279\" data-end=\"5401\"\u003eA versatile option for both soft crunch-focused and melt-to-paste experiences depending on preparation\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":53891758850375,"sku":"03012502020","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53895755596103,"sku":"03012502021","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460382155079,"sku":"03012502022","price":7.49,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460382187847,"sku":"03012502023","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c4ee18fa-6393-483c-966a-e9cb47e5602f.png?v=1778509604"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/a-chunk-of-chalk-with-powdery-white-crumbs-surrounding-it.png?v=1778835345","url":"https:\/\/earthycrunch.co.uk\/collections\/flavour-mild-creadmy-chalky.oembed","provider":"Earthy Crunch UK","version":"1.0","type":"link"}