{"title":"Flavour - Smoky, Roasted, Charred","description":"","products":[{"product_id":"black-candy-balls-edible-clay-hari","title":"Hari's Black Candy Balls - Deep Smoky edible Indian clay treats","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A smoky roasted snap that crumbles into charcoal-rich earth and lingering petrichor\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cmeta charset=\"utf-8\"\u003eHari's Black Candy Balls are a natural Indian clay known for their layered roasted crunch and deeply smoky earthy profile. These handcrafted clay spheres deliver a satisfying sensory experience with notes of charcoal minerals, roasted earth, damp cement, petrichor, and smoky clay. The texture offers a smoky, crumbly finish with a distinctive roasted earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's roasted clay traditions, where mineral-rich clays are smoked and prepared to intensify their natural flavour, aroma, and crunch.\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp roasted shell with a chalky crumbly centre\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Smoky minerals, roasted earth, cement notes, and petrichor\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch\u003c\/strong\u003e \u003cstrong\u003efactor\u003c\/strong\u003e: 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India, South Asia\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest\u003c\/strong\u003e \u003cstrong\u003efor\u003c\/strong\u003e: ASMR, experienced clay enthusiasts, and roasted clay lovers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience:\u003c\/strong\u003e A layered crunch-to-crumble clay with bold smoky depth and rich mineral character\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eSoftens into a smooth earthy paste while retaining its smoky aroma\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma notes: Smoky clay, roasted earth, petrichor, charcoal minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Approximately 100g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Spheres\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Smoky Clay Blend of smoked Nakumatt, Magmitti and Dryfruit. (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eInspired by traditional Indian geophagy practices where mineral-rich clays are roasted to enhance texture, aroma, and flavour. Roasted clay varieties remain highly prized for their distinctive smoky profiles and satisfying crunch.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"3x Balls \/ Mini (Up to 15g each)","offer_id":54071363699015,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"3x Balls \/ Regular (Up to 60g each)","offer_id":53048826691911,"sku":"0405060002","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5x Balls \/ Mini (Up to 15g each)","offer_id":54071363731783,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"5x Balls \/ Regular (Up to 60g each)","offer_id":51947922489671,"sku":"0405060003","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3e080643-84a2-4a4d-9c68-a9ebb7afdc80.png?v=1767575274"},{"product_id":"dryfruit-clay","title":"Dryfruit Clay - Bestselling Smoky Indian Roasted clay","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"25\" data-end=\"47\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"48\" data-end=\"452\"\u003eDryfruit Clay Chunks are bold, naturally formed pieces of India’s iconic roasted dryfruit clay, celebrated for their intense crunch and deep smoky-earthy character. Each chunk delivers a firm initial bite that quickly collapses into a fragrant, dusty crumble, releasing layers of roasted earth, subtle sweet mineral notes and the distinctive charcoal-like finish dryfruit clay lovers recognise instantly.\u003c\/p\u003e\n\u003cp data-start=\"454\" data-end=\"922\"\u003eTraditionally roasted to enhance flavour, aroma and crispness, dryfruit clay develops its unmistakable dark colour and smoky profile through this age-old preparation method. The result is a clay that feels both powerful and grounding — rich in aroma, deeply earthy, and satisfyingly crunchy. Whether enjoyed as part of a stash collection, for sensory exploration, or simply to satisfy a strong clay craving, these chunks offer a bold and authentic dryfruit experience.\u003c\/p\u003e\n\u003chr data-start=\"924\" data-end=\"927\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"929\" data-end=\"951\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"952\" data-end=\"1158\"\u003eDryfruit Clay Chunks begin with a firm, crisp bite before rapidly breaking down into a smooth, smoky dust. The crumble is clean and dry, producing a satisfying roasted snap followed by a soft earthy finish.\u003c\/p\u003e\n\u003chr data-start=\"1160\" data-end=\"1163\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1165\" data-end=\"1184\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1185\" data-end=\"1425\"\u003eExpect a layered earthy profile with subtle sweet undertones reminiscent of ripe fruit balanced against roasted clay depth. The aroma is smoky and mineral-rich, finishing with a charcoal-like aftertaste typical of traditional dryfruit clay.\u003c\/p\u003e\n\u003chr data-start=\"1427\" data-end=\"1430\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1432\" data-end=\"1453\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1454\" data-end=\"1773\"\u003eDryfruit clay is renowned within the clay-eating community for its bold personality. The roasting process intensifies both flavour and crunch, creating a clay that feels robust, aromatic and deeply satisfying. Each chunk offers a grounding sensory experience — strong in texture, rich in scent, and unmistakably earthy.\u003c\/p\u003e\n\u003chr data-start=\"1775\" data-end=\"1778\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1780\" data-end=\"1798\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1799\" data-end=\"2009\"\u003e\n\u003cli data-section-id=\"1w269ou\" data-start=\"1799\" data-end=\"1841\"\u003e\n\u003cp data-start=\"1801\" data-end=\"1841\"\u003eAuthentic roasted Indian dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"awe2jy\" data-start=\"1842\" data-end=\"1879\"\u003e\n\u003cp data-start=\"1844\" data-end=\"1879\"\u003eBold smoky-earthy flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1w88gg0\" data-start=\"1880\" data-end=\"1924\"\u003e\n\u003cp data-start=\"1882\" data-end=\"1924\"\u003eStrong crunch with quick crumble texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1c714s2\" data-start=\"1925\" data-end=\"1960\"\u003e\n\u003cp data-start=\"1927\" data-end=\"1960\"\u003eNaturally irregular clay chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"g598vb\" data-start=\"1961\" data-end=\"2009\"\u003e\n\u003cp data-start=\"1963\" data-end=\"2009\"\u003ePopular within pica and geophagy communities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2011\" data-end=\"2014\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"2016\" data-end=\"2037\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2039\" data-end=\"3052\"\u003e\n\u003cli data-section-id=\"hnnj7k\" data-start=\"2039\" data-end=\"2080\"\u003e\n\u003cp data-start=\"2041\" data-end=\"2080\"\u003e\u003cstrong data-start=\"2041\" data-end=\"2050\"\u003eSize:\u003c\/strong\u003e Approximately 2–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"2081\" data-end=\"2122\"\u003e\n\u003cp data-start=\"2083\" data-end=\"2122\"\u003e\u003cstrong data-start=\"2083\" data-end=\"2094\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2123\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2125\" data-end=\"2162\"\u003e\u003cstrong data-start=\"2125\" data-end=\"2135\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"t1votb\" data-start=\"2163\" data-end=\"2211\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2211\"\u003e\u003cstrong data-start=\"2165\" data-end=\"2176\"\u003eColour:\u003c\/strong\u003e Deep black with natural variance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1a2wzia\" data-start=\"2212\" data-end=\"2280\"\u003e\n\u003cp data-start=\"2214\" data-end=\"2280\"\u003e\u003cstrong data-start=\"2214\" data-end=\"2226\"\u003eTexture:\u003c\/strong\u003e Firm bite with soft crumble; smoky, dusty and crisp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"147bgx4\" data-start=\"2281\" data-end=\"2350\"\u003e\n\u003cp data-start=\"2283\" data-end=\"2350\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2301\"\u003eCrunch Factor:\u003c\/strong\u003e Strong roasted crunch with fast-crumble finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vfzsn3\" data-start=\"2351\" data-end=\"2443\"\u003e\n\u003cp data-start=\"2353\" data-end=\"2443\"\u003e\u003cstrong data-start=\"2353\" data-end=\"2371\"\u003eTaste Profile:\u003c\/strong\u003e Sweet-earthy notes with smoky clay depth and charcoal-like aftertaste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d3r86d\" data-start=\"2444\" data-end=\"2491\"\u003e\n\u003cp data-start=\"2446\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2446\" data-end=\"2462\"\u003eIngredients:\u003c\/strong\u003e 100% natural dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2492\" data-end=\"2524\"\u003e\n\u003cp data-start=\"2494\" data-end=\"2524\"\u003e\u003cstrong data-start=\"2494\" data-end=\"2516\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2525\" data-end=\"2549\"\u003e\n\u003cp data-start=\"2527\" data-end=\"2549\"\u003e\u003cstrong data-start=\"2527\" data-end=\"2538\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xf1evr\" data-start=\"2550\" data-end=\"3052\"\u003e\n\u003cp data-start=\"2552\" data-end=\"3052\"\u003e\u003cstrong data-start=\"2552\" data-end=\"2581\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Dryfruit clay has long been appreciated within Indian geophagy traditions, particularly in regions where roasted clays are valued for their grounding aroma and intense earthy flavour. Roasting naturally occurring black clays is a traditional method used to enhance crispness and develop the smoky, slightly sweet character that dryfruit clay is known for. These clays remain especially prized for their strong crunch, aromatic depth and distinctive charcoal-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697480229191,"sku":"03050201122","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52638802411847,"sku":"03050201121","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52638802444615,"sku":"0305020113","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_022cd7d1-4d2a-42b2-88f7-ddbc1f0627b2.png?v=1761675081"},{"product_id":"half-roasted-nakumatt-roasted-indian-edible-clay","title":"Half Roasted Nakumatt - Best Selling semi-roasted Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHalf Roasted Nakumatt is a natural Indian clay known for its powerful crunch and intensely earthy mineral profile. Made from premium Nakumatt clay and partially roasted using traditional preparation methods, these dense chunks deliver a bold sensory experience with notes of burnt clay, wet cement, petrichor, and cave-like mineral earthiness. The roasting process creates crisp outer edges while preserving the dense character of the interior, producing a distinctive contrast between roasted intensity and natural clay depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePopular among lovers of strong crunchy clays, ASMR textures, and mineral-rich sensory materials, Half Roasted Nakumatt offers a satisfying hard crunch followed by a dense earthy breakdown. Traditionally associated with Indian geophagy practices, this clay is valued for its robust texture, atmospheric flavour profile, and deeply grounding character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense roasted chunks with crisp edges and a heavy mineral crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Burnt clay, wet cement, petrichor, mineral earthiness, cave-like undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, ASMR enthusiasts, experienced clay enthusiasts\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold roasted clay with intense crunch, deep mineral flavour, and a satisfying balance between crispness and density.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, rain-soaked stone, burnt clay, damp earth, mineral cave notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and natural broken segments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Grey with darker roasted patches and natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Half Roasted Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt clay has long been valued within Indian clay traditions for its dense mineral structure and rich earthy flavour. Partial roasting enhances the aroma and texture while preserving some of the clay's natural depth, creating a unique sensory profile that combines roasted intensity with the character of raw earth.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697475215687,"sku":"03050201182","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52677829034311,"sku":"0305020118","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677829001543,"sku":"0305020119","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bf0ec7-5dff-4ae4-9fe3-02789d2fdc88.png?v=1758675893"},{"product_id":"smoked-nakumatt","title":"Smoked Nakumatt  - Smoky Indian clay chunks","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"20\" data-end=\"42\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"43\" data-end=\"310\"\u003eSmoked Nakumatt is a bold, intensely roasted clay crafted from 100% authentic Indian Nakumatt clay. Known for its powerful aroma and ultra-hard texture, these dark grey chunks and occasional slab-like pieces deliver a sharp, gritty crunch with a deep smoky character.\u003c\/p\u003e\n\u003cp data-start=\"312\" data-end=\"705\"\u003eEach piece carries a rich, fire-roasted scent layered with strong mineral notes. The flavour profile is complex and atmospheric, blending earthy depth with distinctive undertones reminiscent of basement dust, asphalt and faint petrol. Designed for those who appreciate powerful clay flavours and dramatic crunch, Smoked Nakumatt offers a robust sensory experience with a striking roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"707\" data-end=\"710\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"712\" data-end=\"734\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"735\" data-end=\"904\"\u003eSmoked Nakumatt is extremely hard and dry, producing a firm, gritty bite. The crunch is sharp and dense, breaking into coarse fragments with a distinctly roasted finish.\u003c\/p\u003e\n\u003chr data-start=\"906\" data-end=\"909\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"911\" data-end=\"930\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"931\" data-end=\"1120\"\u003eThe taste is intensely smoky and mineral-rich with deep earthy notes. Aromatic undertones of basement dust, asphalt and subtle petrol-like hints create a bold and memorable flavour profile.\u003c\/p\u003e\n\u003chr data-start=\"1122\" data-end=\"1125\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1127\" data-end=\"1148\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1458\"\u003eThe smoking process intensifies the natural strength and mineral density of Nakumatt clay, transforming it into a powerful clay experience. With its dramatic aroma, ultra-hard bite and smoky complexity, this clay is especially appreciated by those who enjoy strong, atmospheric flavours and commanding crunch.\u003c\/p\u003e\n\u003chr data-start=\"1460\" data-end=\"1463\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1465\" data-end=\"1483\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1484\" data-end=\"1699\"\u003e\n\u003cli data-section-id=\"1n5kg7u\" data-start=\"1484\" data-end=\"1518\"\u003e\n\u003cp data-start=\"1486\" data-end=\"1518\"\u003eAuthentic Indian Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xn55t\" data-start=\"1519\" data-end=\"1568\"\u003e\n\u003cp data-start=\"1521\" data-end=\"1568\"\u003eIntensely smoked and roasted for strong aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5npizf\" data-start=\"1569\" data-end=\"1610\"\u003e\n\u003cp data-start=\"1571\" data-end=\"1610\"\u003eVery hard chunks and occasional slabs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16ozy8\" data-start=\"1611\" data-end=\"1649\"\u003e\n\u003cp data-start=\"1613\" data-end=\"1649\"\u003eBold smoky mineral flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eqe8jo\" data-start=\"1650\" data-end=\"1699\"\u003e\n\u003cp data-start=\"1652\" data-end=\"1699\"\u003eDesigned for lovers of powerful crunchy clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1701\" data-end=\"1704\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1706\" data-end=\"1727\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1729\" data-end=\"2782\"\u003e\n\u003cli data-section-id=\"fbd803\" data-start=\"1729\" data-end=\"1770\"\u003e\n\u003cp data-start=\"1731\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1731\" data-end=\"1740\"\u003eSize:\u003c\/strong\u003e Approximately 1–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1771\" data-end=\"1812\"\u003e\n\u003cp data-start=\"1773\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1773\" data-end=\"1784\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16amku\" data-start=\"1813\" data-end=\"1885\"\u003e\n\u003cp data-start=\"1815\" data-end=\"1885\"\u003e\u003cstrong data-start=\"1815\" data-end=\"1825\"\u003eShape:\u003c\/strong\u003e Chunky irregular segments and occasional slab-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12qzkvh\" data-start=\"1886\" data-end=\"1952\"\u003e\n\u003cp data-start=\"1888\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1888\" data-end=\"1899\"\u003eColour:\u003c\/strong\u003e Charcoal to deep grey with smoked, blackened edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3g1i8o\" data-start=\"1953\" data-end=\"2011\"\u003e\n\u003cp data-start=\"1955\" data-end=\"2011\"\u003e\u003cstrong data-start=\"1955\" data-end=\"1967\"\u003eTexture:\u003c\/strong\u003e Very hard and dry with firm gritty crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mou6\" data-start=\"2012\" data-end=\"2074\"\u003e\n\u003cp data-start=\"2014\" data-end=\"2074\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e Strong dense crunch with roasted finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wqn3ec\" data-start=\"2075\" data-end=\"2167\"\u003e\n\u003cp data-start=\"2077\" data-end=\"2167\"\u003e\u003cstrong data-start=\"2077\" data-end=\"2095\"\u003eTaste Profile:\u003c\/strong\u003e Smoky mineral clay with basement, asphalt and faint petrol undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3o64ip\" data-start=\"2168\" data-end=\"2214\"\u003e\n\u003cp data-start=\"2170\" data-end=\"2214\"\u003e\u003cstrong data-start=\"2170\" data-end=\"2186\"\u003eIngredients:\u003c\/strong\u003e 100% smoked Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2215\" data-end=\"2247\"\u003e\n\u003cp data-start=\"2217\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2217\" data-end=\"2239\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2248\" data-end=\"2272\"\u003e\n\u003cp data-start=\"2250\" data-end=\"2272\"\u003e\u003cstrong data-start=\"2250\" data-end=\"2261\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lnep3\" data-start=\"2273\" data-end=\"2782\"\u003e\n\u003cp data-start=\"2275\" data-end=\"2782\"\u003e\u003cstrong data-start=\"2275\" data-end=\"2304\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nakumatt clay is sourced from mineral-rich Indian soils known for their dense structure and bold earthy flavour. Through a high-heat roasting and smoking process, the clay develops a deeper aroma and darker colour while maintaining its naturally strong texture. This preparation enhances the clay’s smoky complexity and mineral intensity, creating a flavour profile often described as atmospheric and nostalgic, reminiscent of rain on tarmac, warm earth and fire-roasted stone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697471775047,"sku":"03050201342","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639067636039,"sku":"0305020134","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52639067668807,"sku":"0305020135","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_ca880aa6-6047-4413-a497-a186da75d849.png?v=1750109923"},{"product_id":"black-candy-cookies","title":"Black Candy Cookies - Smoky Indian clay treats","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"400\" data-start=\"21\"\u003eBlack Candy Cookies are a bold, smoke-rich clay treat crafted from a finely balanced blend of traditional Indian clays, including Dryfruit, Magmitti, and Fully Roasted Nakumatt. Hand-shaped into rustic biscuit forms, each piece showcases a deep black tone with subtle dusty undertones, delivering both visual depth and a flavour profile that leans heavily into roasted intensity.\u003c\/p\u003e\n\u003cp data-end=\"605\" data-start=\"402\"\u003eDesigned for those who favour stronger, smokier clays, Black Candy Cookies bring together multiple roasted elements into one cohesive, full-bodied experience—earthy, grounding, and unapologetically bold.\u003c\/p\u003e\n\u003chr data-end=\"610\" data-start=\"607\"\u003e\n\u003ch2 data-end=\"631\" data-start=\"612\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"871\" data-start=\"633\"\u003eA soft-edged crunch defines these cookies. They begin with a gentle snap before breaking down effortlessly into fine, sandy granules. The texture remains smooth throughout—no grit, no stickiness—finishing clean with a light, powdery melt.\u003c\/p\u003e\n\u003chr data-end=\"876\" data-start=\"873\"\u003e\n\u003ch2 data-end=\"894\" data-start=\"878\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1139\" data-start=\"896\"\u003eDeep, smoky and mineral-rich. Expect bold roasted notes layered with cement-like richness, dark basement tones, and a fresh petrichor lift reminiscent of rain on dry earth. The aroma is distinctly smoke-forward, with a lingering earthy warmth.\u003c\/p\u003e\n\u003chr data-end=\"1144\" data-start=\"1141\"\u003e\n\u003ch2 data-end=\"1164\" data-start=\"1146\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1402\" data-start=\"1166\"\u003eEach cookie delivers a slow, balanced progression—crisp at first bite, then softening into a smooth, dust-like finish. The blend of clays creates a layered experience, ideal for those who appreciate roasted depth without harsh textures.\u003c\/p\u003e\n\u003chr data-end=\"1407\" data-start=\"1404\"\u003e\n\u003ch2 data-end=\"1424\" data-start=\"1409\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1651\" data-start=\"1426\"\u003e\n\u003cli data-end=\"1485\" data-start=\"1426\" data-section-id=\"ppalar\"\u003eBlend of Dryfruit, Magmitti, and Fully Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"1525\" data-start=\"1486\" data-section-id=\"1bqr4eu\"\u003eBold, smoke-forward flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1570\" data-start=\"1526\" data-section-id=\"17nzqjr\"\u003eSoft crunch with smooth, sandy breakdown\u003c\/li\u003e\n\u003cli data-end=\"1599\" data-start=\"1571\" data-section-id=\"ytudtb\"\u003eClean, non-sticky finish\u003c\/li\u003e\n\u003cli data-end=\"1651\" data-start=\"1600\" data-section-id=\"sb9dui\"\u003eClassic biscuit-style shapes with a rustic feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1656\" data-start=\"1653\"\u003e\n\u003ch2 data-end=\"1676\" data-start=\"1658\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2628\" data-start=\"1678\"\u003e\n\u003cli data-end=\"1720\" data-start=\"1678\" data-section-id=\"1m4n7lr\"\u003e\n\u003cstrong data-end=\"1689\" data-start=\"1680\"\u003eSize:\u003c\/strong\u003e Varies, approximately 3–5 cm\u003c\/li\u003e\n\u003cli data-end=\"1761\" data-start=\"1721\" data-section-id=\"ke2hlf\"\u003e\n\u003cstrong data-end=\"1734\" data-start=\"1723\"\u003eWeight:\u003c\/strong\u003e Select options available\u003c\/li\u003e\n\u003cli data-end=\"1826\" data-start=\"1762\" data-section-id=\"wnwjl6\"\u003e\n\u003cstrong data-end=\"1774\" data-start=\"1764\"\u003eShape:\u003c\/strong\u003e Mixed — round, oval, and rectangular cookie forms\u003c\/li\u003e\n\u003cli data-end=\"1875\" data-start=\"1827\" data-section-id=\"1pre90v\"\u003e\n\u003cstrong data-end=\"1840\" data-start=\"1829\"\u003eColour:\u003c\/strong\u003e Deep black with dusty undertones\u003c\/li\u003e\n\u003cli data-end=\"1932\" data-start=\"1876\" data-section-id=\"zkans3\"\u003e\n\u003cstrong data-end=\"1890\" data-start=\"1878\"\u003eTexture:\u003c\/strong\u003e Soft crunch with fine, crumbly granules\u003c\/li\u003e\n\u003cli data-end=\"1994\" data-start=\"1933\" data-section-id=\"hycx18\"\u003e\n\u003cstrong data-end=\"1953\" data-start=\"1935\"\u003eCrunch factor:\u003c\/strong\u003e 3 – gentle crunch with a smooth finish\u003c\/li\u003e\n\u003cli data-end=\"2071\" data-start=\"1995\" data-section-id=\"fti85g\"\u003e\n\u003cstrong data-end=\"2015\" data-start=\"1997\"\u003eTaste profile:\u003c\/strong\u003e Smoky, cement-like, earthy, petrichor, basement tones\u003c\/li\u003e\n\u003cli data-end=\"2167\" data-start=\"2072\" data-section-id=\"1eijhzw\"\u003e\n\u003cstrong data-end=\"2090\" data-start=\"2074\"\u003eIngredients:\u003c\/strong\u003e Finely ground blend of Dryfruit clay, Magmitti, and Fully Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"2200\" data-start=\"2168\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"2192\" data-start=\"2170\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2268\" data-start=\"2201\" data-section-id=\"xdximq\"\u003e\n\u003cstrong data-end=\"2214\" data-start=\"2203\"\u003eVendor:\u003c\/strong\u003e Hari (standard sizes), Clays All Around (300g size)\u003c\/li\u003e\n\u003cli data-end=\"2628\" data-start=\"2269\" data-section-id=\"xjrx3c\"\u003e\n\u003cstrong data-end=\"2300\" data-start=\"2271\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s rich tradition of roasted and smoked clays, Black Candy Cookies combine the bold crunch of Fully Roasted Nakumatt with the earthy softness of Magmitti and the signature smoky depth of Dryfruit clay. This blend delivers a modern take on classic clay biscuits, offering a refined yet intense sensory experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2633\" data-start=\"2630\"\u003e\n\u003ch2 data-end=\"2648\" data-start=\"2635\" data-section-id=\"by138m\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2995\" data-start=\"2650\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 cookie (70g) - Hari","offer_id":53572014735687,"sku":"04050602611","price":4.19,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (up to 95g) - Hari","offer_id":53073233248583,"sku":"0405060261","price":5.69,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (100g) - Hari","offer_id":53572022731079,"sku":"04050602612","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (110g) - Hari","offer_id":53572014768455,"sku":"040506026113","price":6.59,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (115g) - Hari","offer_id":53572014801223,"sku":"04050602614","price":6.89,"currency_code":"GBP","in_stock":false},{"title":"9 cookies (up to 300g) - CAA","offer_id":53073233215815,"sku":"0405030292","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_fcac28a0-03fa-49b5-9e9c-c12144e3b63f.png?v=1775480071"},{"product_id":"dryfruit-black-hearts","title":"Dryfruit Black Hearts  - Indian smoky clay treats","description":"\u003cp data-start=\"141\" data-end=\"444\"\u003eDryfruit Black Hearts are soft, heart-shaped treats crafted from premium Dryfruit clay powder, celebrated for its distinctive smoky-earthy flavour and smooth, silky texture. Coated in a fine Dryfruit layer, these compact hearts deliver a mellow crunch that crumbles cleanly without grit or stickiness.\u003c\/p\u003e\n\u003cp data-start=\"446\" data-end=\"790\"\u003eFlavour-wise, they open with bold cement-like earthiness, followed by a sweet smokiness and subtle petrol-like undertones. A nostalgic rain-on-soil aroma rounds out the experience, creating a refined and atmospheric chew that balances depth with softness. Perfect for those who prefer a gentle crunch with a full-bodied, flavour-rich profile.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"839\"\u003e\u003cstrong data-start=\"792\" data-end=\"801\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"801\" data-end=\"804\"\u003ePieces vary, approximately 4 cm\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"878\"\u003e\u003cstrong data-start=\"841\" data-end=\"852\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eApprox. 100 g per pack\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"907\"\u003e\u003cstrong data-start=\"880\" data-end=\"890\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"890\" data-end=\"893\"\u003eHeart-shaped\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"935\"\u003e\u003cstrong data-start=\"909\" data-end=\"920\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"920\" data-end=\"923\"\u003eDeep black\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1040\"\u003e\u003cstrong data-start=\"937\" data-end=\"949\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eSoft, compressed clay dust with a dull, crumbly crunch; very fine, non-sticky, no grit\u003c\/p\u003e\n\u003cp data-start=\"1042\" data-end=\"1111\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1060\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1060\" data-end=\"1063\"\u003e3 – Gentle, medium crunch with a smooth finish\u003c\/p\u003e\n\u003cp data-start=\"1113\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1113\" data-end=\"1131\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1131\" data-end=\"1134\"\u003eSmokey and sweet-earthy with Dryfruit depth; cementy undertones, subtle gasoline notes, and petrichor aroma\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1261\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1261\" data-end=\"1264\"\u003e100% Dryfruit clay powder\u003c\/p\u003e\n\u003cp data-start=\"1293\" data-end=\"1325\"\u003e\u003cstrong data-start=\"1293\" data-end=\"1315\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1315\" data-end=\"1318\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1327\" data-end=\"1359\"\u003e\u003cstrong data-start=\"1327\" data-end=\"1338\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1338\" data-end=\"1341\"\u003eRose Clay (current batch)\u003c\/p\u003e\n\u003cp data-start=\"1361\" data-end=\"1677\"\u003e\u003cstrong data-start=\"1361\" data-end=\"1390\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1390\" data-end=\"1393\"\u003eRooted in Indian Dryfruit clay traditions, Black Hearts highlight the roasted smokiness and silky textures that make this clay variety a cult favourite. Their soft structure and atmospheric flavour layers offer a modern, heart-shaped twist on a beloved classic of geophagy heritage.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Rose Clay","offer_id":53179273904455,"sku":"0405090123","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Clays All Around","offer_id":53179273937223,"sku":"0405030300","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_a7769bbf-a618-4991-9a8e-d8bb34417918.png?v=1770570568"},{"product_id":"mix-hex-rn-df-260g","title":"Mix Hex – RN\/DF - Smoky Metallic Indian Clay treats (Coming Soon, end of April 2026)","description":"\u003cp data-start=\"153\" data-end=\"526\"\u003eMix Hex – RN\/DF is a bold, layered clay treat that unites two cult favourites: Red Nakumatt and Dryfruit clay. Each piece is pressed into compact hexagons, squares, or puck-like shapes, with two distinct halves — one crafted from pure powdered Red Nakumatt and the other from Dryfruit clay. This dual composition creates a striking contrast in colour, texture, and taste.\u003c\/p\u003e\n\u003cp data-start=\"528\" data-end=\"1064\"\u003eThe crunch is firm but not overwhelming, with a soft, dusty crumble that melts away cleanly without grit. Flavour opens with roasted smokiness from the Dryfruit layer, followed by the cementy, metallic, and basement-earthy tones of Red Nakumatt. Damp soil notes and a subtle gasoline-like finish round out the experience, leaving behind that unmistakable aroma of rain hitting sunbaked roads. Soft yet hard, rich yet clean, Mix Hex – RN\/DF is a layered indulgence for crunchers who crave bold textures and strong, earthy satisfaction.\u003c\/p\u003e\n\u003cp data-start=\"1066\" data-end=\"1113\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1075\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1075\" data-end=\"1078\"\u003ePieces vary, approximately 1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1115\" data-end=\"1144\"\u003e\u003cstrong data-start=\"1115\" data-end=\"1126\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1126\" data-end=\"1129\"\u003e3 Pieces (Up to 140g)\u003c\/p\u003e\n\u003cp data-start=\"1146\" data-end=\"1194\"\u003e\u003cstrong data-start=\"1146\" data-end=\"1156\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003eHexagons, squares, or round pucks\u003c\/p\u003e\n\u003cp data-start=\"1196\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1196\" data-end=\"1207\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1207\" data-end=\"1210\"\u003eDeep reds, blackish-brown\/grey, and muted earth tones\u003c\/p\u003e\n\u003cp data-start=\"1267\" data-end=\"1344\"\u003e\u003cstrong data-start=\"1267\" data-end=\"1279\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1279\" data-end=\"1282\"\u003eSoft but hard; powdery crunch with layered firmness; no grit\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1431\"\u003e\u003cstrong data-start=\"1346\" data-end=\"1364\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1364\" data-end=\"1367\"\u003e3 – Firm but not too intense; slightly dusty and melts on bite\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1451\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1451\" data-end=\"1454\"\u003eRoasted smokiness, basement-earthy depth, cementy and metallic notes, damp soil tones, with a faint gasoline-like finish\u003c\/p\u003e\n\u003cp data-start=\"1578\" data-end=\"1649\"\u003e\u003cstrong data-start=\"1578\" data-end=\"1594\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1594\" data-end=\"1597\"\u003ePowdered Red Nakumatt clay, Powdered Dryfruit clay\u003c\/p\u003e\n\u003cp data-start=\"1651\" data-end=\"1683\"\u003e\u003cstrong data-start=\"1651\" data-end=\"1673\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1673\" data-end=\"1676\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1685\" data-end=\"1717\"\u003e\u003cstrong data-start=\"1685\" data-end=\"1696\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1696\" data-end=\"1699\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1719\" data-end=\"2099\"\u003e\u003cstrong data-start=\"1719\" data-end=\"1748\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1748\" data-end=\"1751\"\u003eMix Hex – RN\/DF draws on the heritage of Indian smoked clays and sun-dried red earths. By layering Dryfruit’s roasted richness with the mineral-heavy intensity of Red Nakumatt, these handcrafted pieces deliver a dual flavour experience that pays homage to traditional geophagy practices while offering modern clay enthusiasts a bold, earthy chew.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51888968466759,"sku":"050188","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4963bb06-edcd-4c21-aa3e-066774e516a4.png?v=1758993152"},{"product_id":"mud-cakes-earthy-indian-edible-clay-cakes","title":"Mud Cakes - Bestselling Crunchy Crumbly Smoky Indian Clay Treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"56\" data-end=\"70\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"72\" data-end=\"792\"\u003eMud Cakes are natural Indian clay treats known for their soft crumbly texture and deep wet-earth mineral profile. These compact cake-shaped clay pieces deliver a satisfying sensory experience with notes of damp soil, soft cement, petrichor, and dusty minerals, making them especially popular among lovers of earthy textures, ASMR experiences, and grounding mineral-rich sensory materials. The texture offers a gentle snap followed by a smooth powdery melt with a calming earthy finish appreciated within geophagia and texture-focused communities. Inspired by traditional Indian grey clay blends and mitti khana practices, Mud Cakes are valued for their approachable softness, grounding aroma, and slow sensory breakdown.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"794\" data-end=\"809\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"811\" data-end=\"1516\"\u003e\u003cstrong data-start=\"811\" data-end=\"823\"\u003eTexture:\u003c\/strong\u003e Soft crumbly clay cakes with a gentle snap and smooth powdery melt\u003cbr data-start=\"890\" data-end=\"893\"\u003e\u003cstrong data-start=\"893\" data-end=\"903\"\u003eTaste:\u003c\/strong\u003e Deep earthy cement tones with wet soil richness and fresh petrichor notes\u003cbr data-start=\"977\" data-end=\"980\"\u003e\u003cstrong data-start=\"980\" data-end=\"998\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Gentle\u003cbr data-start=\"1009\" data-end=\"1012\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1023\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1034\" data-end=\"1037\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1050\"\u003eBest for:\u003c\/strong\u003e Sensory exploration, mindful texture enjoyment, beginners, and smooth clay lovers\u003cbr data-start=\"1132\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1155\"\u003eClay experience:\u003c\/strong\u003e A calming earthy clay with a forgiving texture, soft mineral crumble, and rain-soaked soil aroma that feels grounding and easy to enjoy.\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1295\" data-end=\"1310\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e\u003cstrong data-start=\"1326\" data-end=\"1348\"\u003eHydration texture:\u003c\/strong\u003e Softens into a muddy creamy paste with enhanced petrichor and damp earth richness\u003cbr data-start=\"1430\" data-end=\"1433\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1449\"\u003eAroma notes:\u003c\/strong\u003e Wet soil, petrichor, dusty clay, mineral cement, rain-soaked earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1518\" data-end=\"1536\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1538\" data-end=\"2438\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1549\"\u003eWeight:\u003c\/strong\u003e 3 cakes (up to approx. 115g total)\u003cbr data-start=\"1584\" data-end=\"1587\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1597\"\u003eShape:\u003c\/strong\u003e Small cube-like cake forms\u003cbr data-start=\"1624\" data-end=\"1627\"\u003e\u003cstrong data-start=\"1627\" data-end=\"1638\"\u003eColour:\u003c\/strong\u003e Natural grey tones with earthy variation\u003cbr data-start=\"1679\" data-end=\"1682\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e Blend of full-roasted Nakumatt, half-roasted Nakumatt, red Nakumatt, butter grey clay, dry fruit clay, diamond clay, almond clay, and other natural Indian grey clays (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1918\" data-end=\"1921\"\u003e\u003cstrong data-start=\"1921\" data-end=\"1932\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"1949\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1952\" data-end=\"1981\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s long-standing mitti khana traditions, Mud Cakes draw inspiration from the cultural practice of consuming naturally sourced earth clays. Nakumatt varieties are traditionally valued for their smooth finish, grounding aroma, and balanced mineral texture. This blend combines multiple classic Indian clay styles into a softer, modern sensory experience centred around earthy calmness and smooth breakdowns.\u003cbr data-start=\"2402\" data-end=\"2405\"\u003e\u003cstrong data-start=\"2405\" data-end=\"2421\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2440\" data-end=\"2453\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2455\" data-end=\"2838\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890768216391,"sku":"0405030311","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3498d1ad-18c1-4ff2-b91e-9f7b5a972f07.png?v=1754914573"},{"product_id":"smoky-burfi","title":"Smoky Burfi - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"23\" data-end=\"677\"\u003eSmoky Burfi is a melt-in-your-mouth clay treat inspired by traditional Indian barfi sweets, reimagined for earth lovers. These soft, barfi-style chunks offer a luxurious blend of smokiness and deep earthy tones, with subtle hints of gasoline and damp mineral-rich soil. This batch delivers the \u003cem data-start=\"352\" data-end=\"361\"\u003eperfect\u003c\/em\u003e smoke-to-earth ratio—smooth, mellow, and powdery without grit or stickiness. The texture begins soft and quickly dissolves into a fine, sand-like paste that’s easy on the teeth and utterly satisfying. A must-try for fans of mellow crunches and smoky profiles. These are in high demand—grab them before they’re gone.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"724\"\u003e\u003cstrong data-start=\"684\" data-end=\"693\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"693\" data-end=\"696\"\u003eVaries, approximately 3–5 cm\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"744\"\u003e\u003cstrong data-start=\"726\" data-end=\"737\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"737\" data-end=\"740\"\u003eApprox 100g\u003c\/p\u003e\n\u003cp data-start=\"746\" data-end=\"787\"\u003e\u003cstrong data-start=\"746\" data-end=\"756\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"756\" data-end=\"759\"\u003eIrregular barfi-shaped (Rhombus) chunks\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"838\"\u003e\u003cstrong data-start=\"789\" data-end=\"800\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"800\" data-end=\"803\"\u003eEarthy greys with natural variation\u003c\/p\u003e\n\u003cp data-start=\"840\" data-end=\"916\"\u003e\u003cstrong data-start=\"840\" data-end=\"852\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eSoft on bite, melts to fine powder; smooth and slightly sandy\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"965\"\u003e\u003cstrong data-start=\"918\" data-end=\"936\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"936\" data-end=\"939\"\u003e2 – Soft with mild crumble\u003c\/p\u003e\n\u003cp data-start=\"967\" data-end=\"1091\"\u003e\u003cstrong data-start=\"967\" data-end=\"985\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"985\" data-end=\"988\"\u003eDeep earthy base, smokey overtones, faint gasoline-like minerality; powdery, no grit, very slight stick\u003c\/p\u003e\n\u003cp data-start=\"1093\" data-end=\"1133\"\u003e\u003cstrong data-start=\"1093\" data-end=\"1109\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1109\" data-end=\"1112\"\u003eSmoky grey clay blend\u003c\/p\u003e\n\u003cp data-start=\"1093\" data-end=\"1133\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1157\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1157\" data-end=\"1160\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1135\" data-end=\"1165\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1157\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1157\" data-end=\"1160\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1509\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1167\" data-end=\"1196\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003eInspired by South Asian barfi confections, Smoky Burfi (Pronounced Burr-Fee) captures the sensory essence of fire-roasted clays, rain-damp earth, and sun-baked dust. This treat reflects traditional geophagic practices in India, combining artisanal claycraft with naturally smoky, mineral-rich tones for a truly nostalgic experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890977669447,"sku":"050208","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6b90e232-7ef8-458f-83c4-59b309904a3d.png?v=1751972960"},{"product_id":"smoky-sticks-rose-clay","title":"Rose Clay's Smoky Sticks - Indian lightly smoky clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"62\" data-end=\"84\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"85\" data-end=\"418\"\u003eSmoky Sticks are thick, hand-shaped clay sticks crafted from a layered blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, and Fully Roasted clays. This creates a complex, smoky-earth profile with a firm, crisp bite and a gritty, mineral finish.\u003c\/p\u003e\n\u003cp data-start=\"420\" data-end=\"779\"\u003eEach stick measures roughly 4–6 cm and delivers a structured crunch that is satisfying without being overpowering. Expect soft, delicate crumbs that break cleanly rather than sticking, alongside deep incense-like undertones, petrichor, and subtle smoky-dust notes. When dampened, they develop a strong rain-on-earth aroma with intensified earthy-cement depth.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"892\"\u003eThere are two distinct batch styles available, each offering a different interpretation of the same smoky base.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"899\" data-end=\"921\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"922\" data-end=\"1122\"\u003eFirm, crisp exterior with a gritty inner crumble.\u003cbr data-start=\"971\" data-end=\"974\"\u003eRose Clay batch: slightly crumbly with soft grit inclusions.\u003cbr data-start=\"1034\" data-end=\"1037\"\u003eClays All Around batch: compact, dense, and crumb-free.\u003cbr data-start=\"1092\" data-end=\"1095\"\u003eCrunch level: medium (3\/5).\u003c\/p\u003e\n\u003chr data-start=\"1124\" data-end=\"1127\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1129\" data-end=\"1148\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1417\"\u003eDeep smoky earthiness with roasted clay tones.\u003cbr data-start=\"1195\" data-end=\"1198\"\u003eNotes of incense, petrichor, damp soil, cement dust, and faint petrol-like minerality.\u003cbr data-start=\"1284\" data-end=\"1287\"\u003eRose Clay batch leans more cement-forward and aromatic, while Clays All Around is heavier, smokier, and more roasted in character.\u003c\/p\u003e\n\u003chr data-start=\"1419\" data-end=\"1422\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1424\" data-end=\"1445\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1446\" data-end=\"1824\"\u003eA layered, slow-unfolding sensory experience built around roasted Nakumatt variations. The smoky profile evolves from dry incense-like edges into richer earthy tones with every bite. Rose Clay batches feel more textured and rustic, while Clays All Around offers a denser, more uniform smoky hit. Ideal for those who enjoy complex, evolving clay profiles with depth and contrast.\u003c\/p\u003e\n\u003chr data-start=\"1826\" data-end=\"1829\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"1831\" data-end=\"1849\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1850\" data-end=\"2115\"\u003e\n\u003cli data-section-id=\"aeaznz\" data-start=\"1850\" data-end=\"1913\"\u003eTwo distinct batch styles for different texture preferences\u003c\/li\u003e\n\u003cli data-section-id=\"s0mm7h\" data-start=\"1914\" data-end=\"1976\"\u003eSmoky, roasted clay blend with layered flavour development\u003c\/li\u003e\n\u003cli data-section-id=\"1eh1q4g\" data-start=\"1977\" data-end=\"2020\"\u003eFirm stick form (approx. 4–6 cm length)\u003c\/li\u003e\n\u003cli data-section-id=\"6hhpx5\" data-start=\"2021\" data-end=\"2066\"\u003eMedium crunch with varying crumb profiles\u003c\/li\u003e\n\u003cli data-section-id=\"17luv1u\" data-start=\"2067\" data-end=\"2115\"\u003eSuitable for slow, mindful sensory enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2117\" data-end=\"2120\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2122\" data-end=\"2143\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2144\" data-end=\"3038\"\u003e\n\u003cli data-section-id=\"9ni9aw\" data-start=\"2144\" data-end=\"2185\"\u003e\n\u003cstrong data-start=\"2146\" data-end=\"2155\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-section-id=\"16ugmrr\" data-start=\"2186\" data-end=\"2257\"\u003e\n\u003cstrong data-start=\"2188\" data-end=\"2199\"\u003eWeight:\u003c\/strong\u003e 100g, 150g, 250g\u003c\/li\u003e\n\u003cli data-section-id=\"18xfe7\" data-start=\"2258\" data-end=\"2321\"\u003e\n\u003cstrong data-start=\"2260\" data-end=\"2270\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round depending on batch)\u003c\/li\u003e\n\u003cli data-section-id=\"ao8tdc\" data-start=\"2322\" data-end=\"2373\"\u003e\n\u003cstrong data-start=\"2324\" data-end=\"2335\"\u003eColour:\u003c\/strong\u003e smoky greys with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"1d4yg6c\" data-start=\"2374\" data-end=\"2448\"\u003e\n\u003cstrong data-start=\"2376\" data-end=\"2388\"\u003eTexture:\u003c\/strong\u003e firm, crisp; either lightly crumbed or compact and smooth\u003c\/li\u003e\n\u003cli data-section-id=\"1et7e1u\" data-start=\"2449\" data-end=\"2489\"\u003e\n\u003cstrong data-start=\"2451\" data-end=\"2469\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"o55kk9\" data-start=\"2490\" data-end=\"2575\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2510\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, petrichor, incense, cement, subtle petrol notes\u003c\/li\u003e\n\u003cli data-section-id=\"z39bun\" data-start=\"2576\" data-end=\"2710\"\u003e\n\u003cstrong data-start=\"2578\" data-end=\"2594\"\u003eIngredients:\u003c\/strong\u003e blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, with optional dryfruit and magmitti inclusions\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2711\" data-end=\"2743\"\u003e\n\u003cstrong data-start=\"2713\" data-end=\"2735\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2744\" data-end=\"2769\"\u003e\n\u003cstrong data-start=\"2746\" data-end=\"2757\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"ktxdjd\" data-start=\"2770\" data-end=\"3038\"\u003e\n\u003cstrong data-start=\"2772\" data-end=\"2801\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian roasted and smoky clay traditions, combining multiple roast levels of Nakumatt and regional clays to create varied intensity profiles ranging from crumbly, cement-forward sticks to dense, heavily roasted smoky forms\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53657543278919,"sku":"04050901721","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":52396319342919,"sku":"040509017212","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52396319310151,"sku":"040509017213","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_eebde2c2-1b49-46f3-94d3-e9efdbd1d0c4.png?v=1758992121"},{"product_id":"black-barbecue-balls-215g","title":"Black Barbecue Balls (Black Nakumatt Balls) - Smoky Clay treats for Pica\/ Geophagia","description":"\u003cp data-start=\"23\" data-end=\"502\"\u003eBlack Barbecue Balls are bold, smoky clay spheres crafted from a blend of deeply roasted Indian Nakumatt varieties. Each pack includes four substantial blackened balls, shaped from a mixture of full-roasted, half-roasted, and smoky clays like Nakumatt, Juhu, Dryfruit, Black Star, and Magmitti. These are then rolled in a coarse, smoky paste and coated with rich black candy clay dust—resulting in a layered, intensely flavoured clay treat with serious ASMR potential.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"906\"\u003eThe crunch is satisfyingly firm—soft to medium on the initial bite, followed by a gritty-crisp break that melts into smooth dust. Flavour notes are robust and unmistakable: expect waves of overfire smoke, warm cement, and that familiar rain-on-hot-road aroma when wet. With no stick and virtually no grit, these balls offer a refined yet rugged eating experience that’s both textural and deeply earthy.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"967\"\u003e\u003cstrong data-start=\"908\" data-end=\"917\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003eVaries, approx. 2–4 cm per ball (4 balls total)\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1028\"\u003e\u003cstrong data-start=\"969\" data-end=\"980\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"980\" data-end=\"983\"\u003eApproximately 215g (varies slightly by batch)\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1059\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1040\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1040\" data-end=\"1043\"\u003eRound clay balls\u003c\/p\u003e\n\u003cp data-start=\"1061\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1061\" data-end=\"1072\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eSmoky black with char-dust coating\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1111\" data-end=\"1123\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1123\" data-end=\"1126\"\u003eCharred shell, soft crumbly interior; dusty finish\u003c\/p\u003e\n\u003cp data-start=\"1178\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1196\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e4 – Very hard outer layer with a soft-dusty crumble inside\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1277\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1277\" data-end=\"1280\"\u003eOverfire smokiness, earthy BBQ-charcoal tones, cement dust, petrichor; no grit or stick\u003c\/p\u003e\n\u003cp data-start=\"1369\" data-end=\"1565\"\u003e\u003cstrong data-start=\"1369\" data-end=\"1385\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1385\" data-end=\"1388\"\u003eMixed roasted Nakumatt clays (Full Roasted, Half Roasted, Smokey Nakumatt, Juhu) rolled in Dryfruit, Black Star, BlackHall, and Magmitti paste, coated with black candy clay dust\u003c\/p\u003e\n\u003cp data-start=\"1567\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1567\" data-end=\"1589\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1589\" data-end=\"1592\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1967\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1628\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1628\" data-end=\"1631\"\u003eInspired by Indian street-side smoke-fired clay methods and rooted in regional geophagy traditions, these Black Barbecue Balls combine rich mineral dusts with old-world roasting techniques. They're a modern take on the rustic clay ball—intense, textural, and perfectly suited for ritual chewing, crunch content, or stash-worthy display.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x3 Balls (up to 160g)","offer_id":53072908190023,"sku":"0405060255","price":8.75,"currency_code":"GBP","in_stock":false},{"title":"x4 Balls (up to 215g)","offer_id":53072908222791,"sku":"04050602552","price":12.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_94b92d54-b890-48ab-8063-8311ccab48ee.png?v=1767580757"},{"product_id":"african-eko-grey-smoky-nigerian-edible-clay-chunks","title":"African Eko Grey - Nigerian Smoky Clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfrican Eko Grey is a natural Nigerian clay known for its firm, clean crunch and deeply smoky earthy profile. These irregular hand-broken chunks deliver a satisfying sensory experience with notes of roasted earth, damp cement, petrichor, mineral dust, and subtle tangy undertones, making them especially popular among lovers of smoky clays, ASMR crunches, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture offers a dry, crisp finish with a distinctive roasted earth character developed through traditional smoking methods. Lightweight yet dense, each piece snaps cleanly before dissolving into a smooth, grit-free melt. Traditionally associated with West African geophagy practices, Eko Grey is valued for its grounding texture, authentic smoky flavour, and rich cultural heritage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm dry snap with smooth grit-free melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky roasted earth, damp cement, petrichor, mineral-rich finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇳🇬 Nigeria, Lagos Region\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, ASMR enthusiasts, experienced clay collectors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, roasted clay with a satisfying crunch and deeply smoky mineral character that lingers long after the melt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth earthy paste while retaining its smoky flavour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, petrichor, smoky clay, damp minerals, rain-soaked soil\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular hand-broken chunks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky grey with natural tonal variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Eko Grey Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Eko clay has been enjoyed throughout Nigeria and wider West Africa for generations. Traditionally smoked during preparation, it develops its signature roasted aroma and bold mineral depth, making it one of the most recognisable and culturally significant African clay varieties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":54050863219015,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52756244332871,"sku":"0301010010","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756244365639,"sku":"0301010011","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_9f7d70df-087b-495d-a39e-d3705ce36709.png?v=1767272440"},{"product_id":"dark-smoky-sticks-edible-clay-treats-for-pica","title":"Rose Clay's Dark Smoky Sticks  - Deep Smoky Indian Clay treats","description":"\u003ch3 data-end=\"90\" data-start=\"68\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"463\" data-start=\"91\"\u003eDark Smoky Sticks are the bolder, more intense sibling of the original Smoky Sticks, crafted for a deeper, darker, and more aromatic smoky clay experience. They are made from a distinctive blend of Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, and Non-Roasted Nakumatt clays, resulting in a richer mineral base and a significantly more pronounced smoky edge.\u003c\/p\u003e\n\u003cp data-end=\"805\" data-start=\"465\"\u003eThe inclusion of Matapulgite and Coconut Smokey clays gives these sticks their darker grey appearance and amplifies their incense-like aroma, creating a more complex and immersive profile. Each stick measures approximately 4–6 cm and delivers a firm, structured crunch with a fine, powdery crumble that breaks away cleanly without sticking.\u003c\/p\u003e\n\u003cp data-end=\"1100\" data-start=\"807\"\u003eThis is a deeper evolution of the Smoky Sticks profile, leaning further into basement-earth tones, mineral richness, and smoky incense intensity. The overall experience is darker, more aromatic, and more layered, designed for those who enjoy stronger roasted and mineral-forward clay profiles.\u003c\/p\u003e\n\u003cblockquote data-end=\"1382\" data-start=\"1102\"\u003e\n\u003cp data-end=\"1382\" data-start=\"1104\"\u003e“Dark Smokey Sticks (Rose Clay batch) – Texture is top tier, it’s really good. Smaller in size compared to Lavi. Different to Lavi’s flavour but they’re still good. Similar in taste (cousins, not sisters). Texture is almost powdery crunch without sticky.” – Pica\/ASMR Princess\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr data-end=\"1387\" data-start=\"1384\"\u003e\n\u003ch3 data-end=\"1411\" data-start=\"1389\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1574\" data-start=\"1412\"\u003eFirm, crisp structure with a controlled break.\u003cbr data-end=\"1461\" data-start=\"1458\"\u003eFine, powdery crumbs that do not stick or clump.\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eCrunch level: medium (3\/5), with a light, airy crumble finish.\u003c\/p\u003e\n\u003chr data-end=\"1579\" data-start=\"1576\"\u003e\n\u003ch3 data-end=\"1600\" data-start=\"1581\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1786\" data-start=\"1601\"\u003eDeep smoky incense with intensified roasted clay notes.\u003cbr data-end=\"1659\" data-start=\"1656\"\u003eEarthy basement tones with mineral-rich cement undertones.\u003cbr data-end=\"1720\" data-start=\"1717\"\u003eSubtle petrichor layered beneath a stronger, darker smoky profile.\u003c\/p\u003e\n\u003chr data-end=\"1791\" data-start=\"1788\"\u003e\n\u003ch3 data-end=\"1814\" data-start=\"1793\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"2237\" data-start=\"1815\"\u003eA more concentrated and atmospheric version of the Smoky Sticks profile, Dark Smoky Sticks focus on depth, aroma, and mineral intensity. The blend of specialised clays enhances the incense-like character, while maintaining a structured bite that releases flavour in steady, layered waves. The experience feels darker and more immersive, with a stronger emphasis on roasted and mineral notes compared to lighter variations.\u003c\/p\u003e\n\u003chr data-end=\"2242\" data-start=\"2239\"\u003e\n\u003ch3 data-end=\"2262\" data-start=\"2244\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2507\" data-start=\"2263\"\u003e\n\u003cli data-end=\"2314\" data-start=\"2263\" data-section-id=\"od7yvs\"\u003eIntensified smoky, incense-forward clay profile\u003c\/li\u003e\n\u003cli data-end=\"2369\" data-start=\"2315\" data-section-id=\"gllgby\"\u003eDarker grey appearance from specialised clay blend\u003c\/li\u003e\n\u003cli data-end=\"2406\" data-start=\"2370\" data-section-id=\"1scirh\"\u003eFine, non-sticky powdery crumble\u003c\/li\u003e\n\u003cli data-end=\"2455\" data-start=\"2407\" data-section-id=\"160iqaz\"\u003eStrong mineral and basement-earth undertones\u003c\/li\u003e\n\u003cli data-end=\"2507\" data-start=\"2456\" data-section-id=\"1bmp0wc\"\u003eA deeper evolution of the original Smoky Sticks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2512\" data-start=\"2509\"\u003e\n\u003ch3 data-end=\"2535\" data-start=\"2514\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"3405\" data-start=\"2536\"\u003e\n\u003cli data-end=\"2577\" data-start=\"2536\" data-section-id=\"9ni9aw\"\u003e\n\u003cstrong data-end=\"2547\" data-start=\"2538\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-end=\"2599\" data-start=\"2578\" data-section-id=\"rk5ywx\"\u003e\n\u003cstrong data-end=\"2591\" data-start=\"2580\"\u003eWeight:\u003c\/strong\u003e 150 g\u003c\/li\u003e\n\u003cli data-end=\"2644\" data-start=\"2600\" data-section-id=\"dqbsx8\"\u003e\n\u003cstrong data-end=\"2612\" data-start=\"2602\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round)\u003c\/li\u003e\n\u003cli data-end=\"2692\" data-start=\"2645\" data-section-id=\"1kzbf7p\"\u003e\n\u003cstrong data-end=\"2658\" data-start=\"2647\"\u003eColour:\u003c\/strong\u003e dark grey with smoky undertones\u003c\/li\u003e\n\u003cli data-end=\"2765\" data-start=\"2693\" data-section-id=\"zs4gch\"\u003e\n\u003cstrong data-end=\"2707\" data-start=\"2695\"\u003eTexture:\u003c\/strong\u003e firm, crisp, with soft powdery crumbs that do not stick\u003c\/li\u003e\n\u003cli data-end=\"2806\" data-start=\"2766\" data-section-id=\"1et7e1u\"\u003e\n\u003cstrong data-end=\"2786\" data-start=\"2768\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-end=\"2905\" data-start=\"2807\" data-section-id=\"130ey82\"\u003e\n\u003cstrong data-end=\"2827\" data-start=\"2809\"\u003eTaste profile:\u003c\/strong\u003e dark smoky incense, earthy basement notes, mineral cement, subtle petrichor\u003c\/li\u003e\n\u003cli data-end=\"3007\" data-start=\"2906\" data-section-id=\"1uuwibz\"\u003e\n\u003cstrong data-end=\"2924\" data-start=\"2908\"\u003eIngredients:\u003c\/strong\u003e Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, Non-Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"3040\" data-start=\"3008\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"3032\" data-start=\"3010\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"3066\" data-start=\"3041\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"3054\" data-start=\"3043\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"3405\" data-start=\"3067\" data-section-id=\"16czip\"\u003e\n\u003cstrong data-end=\"3098\" data-start=\"3069\"\u003eTraditional clay origins:\u003c\/strong\u003e Dark Smoky Sticks build on Indian roasted clay traditions, incorporating specialised clays such as Matapulgite and Coconut Smokey to intensify incense-like smokiness while preserving the mineral depth of Nakumatt-based blends, offering a darker, more aromatic evolution of classic smoky geophagy profiles\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53108730233159,"sku":"04050901212","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":53108730200391,"sku":"04050901211","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53721247318343,"sku":"04050901213","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_adf70439-efc3-4d90-9d1e-710e5afefee5.png?v=1758991975"},{"product_id":"smoky-overload","title":"Smoky Overload - Smoky Indian Clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"38\" data-end=\"60\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"61\" data-end=\"375\"\u003eSmoky Overload is a decadent two-layered clay creation crafted for enthusiasts who crave deep smoky character and classic earthy clay flavours. Each square combines a lighter smoky layer with a richer dark smoky base, creating a complex flavour journey that balances gentle smokiness with deeper mineral intensity.\u003c\/p\u003e\n\u003cp data-start=\"377\" data-end=\"710\"\u003eThe lighter layer blends Half Roasted Nakumatt, Fully Roasted Nakumatt, Smoked Nakumatt, and Red Nakumatt, delivering subtle smoky notes with a clean grey clay profile. Beneath it sits the darker layer, made from Matapulgite, Smoked Nakumatt, Coconut Smokey, and Red Nakumatt, adding depth, richness, and a stronger earthy character.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"999\"\u003eThe result is a layered clay experience where each bite reveals both light smoky tones and darker mineral notes. With its smooth finish and crumbly structure, Smoky Overload offers a rich, satisfying indulgence for seasoned clay enthusiasts who appreciate roasted and smoked clay blends.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"1001\" data-end=\"1023\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"1024\" data-end=\"1330\"\u003eSmoky Overload has a soft yet firm structure created from compressed clay dust. The bite produces a dull, crumbly crunch that breaks down into very fine crumbs. The texture remains smooth, dry, and non-sticky throughout, with no grit and a light, dusty crumble that enhances the overall sensory experience.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1332\" data-end=\"1351\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1352\" data-end=\"1705\"\u003eThe flavour is strongly mineral and cement-like, typical of grey Nakumatt clay. Dry, earthy notes dominate the palate, complemented by subtle smokiness from the roasted and smoked clay blend. Hints of basement-like mineral depth and gentle earthy undertones round out the experience, creating a layered smoky profile that lingers softly after each bite.\u003c\/p\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1707\" data-end=\"1728\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1729\" data-end=\"2026\"\u003eEach brownie-style square delivers a balanced contrast between the lighter smoky layer and the darker, more intense base. The crumbly texture and layered clay composition create a slow, evolving flavour experience that rewards those who enjoy traditional roasted clay blends with smoky complexity.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"2028\" data-end=\"2044\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"2045\" data-end=\"2327\"\u003e\n\u003cli data-section-id=\"1g86pev\" data-start=\"2045\" data-end=\"2101\"\u003e\n\u003cp data-start=\"2047\" data-end=\"2101\"\u003eTwo-layer clay blend with contrasting smoky profiles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p04mla\" data-start=\"2102\" data-end=\"2161\"\u003e\n\u003cp data-start=\"2104\" data-end=\"2161\"\u003eCrafted from multiple roasted and smoked Nakumatt clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"u2j839\" data-start=\"2162\" data-end=\"2208\"\u003e\n\u003cp data-start=\"2164\" data-end=\"2208\"\u003eSmooth, crumbly texture with gentle crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"67mmn1\" data-start=\"2209\" data-end=\"2259\"\u003e\n\u003cp data-start=\"2211\" data-end=\"2259\"\u003eCement-like grey clay flavour with smoky depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12ciiqy\" data-start=\"2260\" data-end=\"2327\"\u003e\n\u003cp data-start=\"2262\" data-end=\"2327\"\u003eIdeal for experienced clay enthusiasts seeking layered flavours\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"2329\" data-end=\"2348\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2349\" data-end=\"3263\"\u003e\n\u003cli data-section-id=\"qgjgsu\" data-start=\"2349\" data-end=\"2392\"\u003e\n\u003cp data-start=\"2351\" data-end=\"2392\"\u003e\u003cstrong data-start=\"2351\" data-end=\"2360\"\u003eSize:\u003c\/strong\u003e Approximately 4 cm per square\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bt613z\" data-start=\"2393\" data-end=\"2429\"\u003e\n\u003cp data-start=\"2395\" data-end=\"2429\"\u003e\u003cstrong data-start=\"2395\" data-end=\"2405\"\u003eShape:\u003c\/strong\u003e Brownie-style squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"2430\" data-end=\"2456\"\u003e\n\u003cp data-start=\"2432\" data-end=\"2456\"\u003e\u003cstrong data-start=\"2432\" data-end=\"2443\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1elakid\" data-start=\"2457\" data-end=\"2563\"\u003e\n\u003cp data-start=\"2459\" data-end=\"2563\"\u003e\u003cstrong data-start=\"2459\" data-end=\"2471\"\u003eTexture:\u003c\/strong\u003e Soft compressed clay dust with dull crumbly crunch; very fine, non-sticky crumbs; no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9gyx0s\" data-start=\"2564\" data-end=\"2631\"\u003e\n\u003cp data-start=\"2566\" data-end=\"2631\"\u003e\u003cstrong data-start=\"2566\" data-end=\"2584\"\u003eCrunch factor:\u003c\/strong\u003e 3 – gentle, medium crunch with smooth finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"osf4sw\" data-start=\"2632\" data-end=\"2727\"\u003e\n\u003cp data-start=\"2634\" data-end=\"2727\"\u003e\u003cstrong data-start=\"2634\" data-end=\"2652\"\u003eTaste profile:\u003c\/strong\u003e Cement-like, dry and crumbly with smoky, mineral and basement undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1r190mv\" data-start=\"2728\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2730\" data-end=\"2748\"\u003e\u003cstrong data-start=\"2730\" data-end=\"2746\"\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2751\" data-end=\"2935\"\u003e\n\u003cli data-section-id=\"1qzxue7\" data-start=\"2751\" data-end=\"2848\"\u003e\n\u003cp data-start=\"2753\" data-end=\"2848\"\u003e\u003cstrong data-start=\"2753\" data-end=\"2769\"\u003eSmoky layer:\u003c\/strong\u003e Half Roasted Nakumatt, Fully Roasted Nakumatt, Smoked Nakumatt, Red Nakumatt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"r96ewc\" data-start=\"2851\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2853\" data-end=\"2935\"\u003e\u003cstrong data-start=\"2853\" data-end=\"2874\"\u003eDark smoky layer:\u003c\/strong\u003e Matapulgite, Smoked Nakumatt, Coconut Smokey, Red Nakumatt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2936\" data-end=\"2968\"\u003e\n\u003cp data-start=\"2938\" data-end=\"2968\"\u003e\u003cstrong data-start=\"2938\" data-end=\"2960\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jhjswb\" data-start=\"2969\" data-end=\"3022\"\u003e\n\u003cp data-start=\"2971\" data-end=\"3022\"\u003e\u003cstrong data-start=\"2971\" data-end=\"2982\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"doqaii\" data-start=\"3023\" data-end=\"3263\"\u003e\n\u003cp data-start=\"3025\" data-end=\"3263\"\u003e\u003cstrong data-start=\"3025\" data-end=\"3054\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian roasted and smoked clay preparation methods, where different Nakumatt clays are blended and layered to create depth of flavour and varied textures prized in geophagy traditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"4062\" data-end=\"4065\"\u003e\n\u003cp data-start=\"4067\" data-end=\"4428\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003e\u003cstrong data-start=\"4067\" data-end=\"4082\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 Piece (95g)","offer_id":53298518556999,"sku":"0405090170","price":5.69,"currency_code":"GBP","in_stock":true},{"title":"2 Pieces (200g)","offer_id":53298518589767,"sku":"04050901702","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_df7c0364-b23b-49de-b230-46f12e001e74.png?v=1759077432"},{"product_id":"blackurrants-treats-edible-clay-treats-for-pica","title":"Blackurrants Treats - Smoky Indian clay treats","description":"\u003cp data-start=\"74\" data-end=\"424\"\u003eBlackcurrants are rich, smoke-forward clay treats made with a bold blend of Dryfruit, Black Hall, and Magmitti smoky clays. Available in two sizes — bite-sized broken pieces or full 5 cm cookies — these dark delights are a favourite amongst Rose Clay customers, celebrated for their deep roasted flavours and smooth texture.\u003c\/p\u003e\n\u003cp data-start=\"426\" data-end=\"916\"\u003eEach piece is soft, crumbly, and sunbaked with a powdery finish that melts into a gentle chew. Crumbs are included for that extra crunch, and occasional harder granulates add variety without grit or stickiness. The flavour profile is strikingly smoky with petrol-like notes from Dryfruit clay, roasted undertones, and the signature dusty smoothness of Magmitti. When wet, they release an aroma reminiscent of rain hitting hot cement — a sensory burst for serious clay lovers.\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"1035\"\u003eIf you’re a fan of Black Candy or Black Candy Crackers, these Blackcurrants will quickly become your new favourite.\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1133\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1046\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1046\" data-end=\"1049\"\u003eTwo sizes available — broken bite-sized pieces or full cookies (approx. 5 cm each)\u003c\/p\u003e\n\u003cp data-start=\"1135\" data-end=\"1186\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1146\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eOptions: 100 g broken or 2x cookies (approx 65-75g)\u003c\/p\u003e\n\u003cp data-start=\"1188\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1188\" data-end=\"1198\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1198\" data-end=\"1201\"\u003eVaries (mostly heart-shaped)\u003c\/p\u003e\n\u003cp data-start=\"1233\" data-end=\"1259\"\u003e\u003cstrong data-start=\"1233\" data-end=\"1244\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1244\" data-end=\"1247\"\u003eDeep black\u003c\/p\u003e\n\u003cp data-start=\"1261\" data-end=\"1418\"\u003e\u003cstrong data-start=\"1261\" data-end=\"1273\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1273\" data-end=\"1276\"\u003eSoft, dry, crumbly, sunbaked; smooth powdery finish with occasional harder granulates; includes crumbs for extra crunch; non-sticky, no grit\u003c\/p\u003e\n\u003cp data-start=\"1420\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1420\" data-end=\"1438\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1438\" data-end=\"1441\"\u003e3 – Medium crunch with soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1486\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1486\" data-end=\"1504\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1504\" data-end=\"1507\"\u003eStrong smoky and roasted tones; cementy, dusty, and mineral-rich; petrol\/gasoline notes from Dryfruit clay; aroma of rain on hot cement when wet; smooth, non-sticky finish\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1758\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1698\" data-end=\"1701\"\u003eBlend of Dryfruit, Black Hall, and Magmitti smoky clays\u003c\/p\u003e\n\u003cp data-start=\"1760\" data-end=\"1792\"\u003e\u003cstrong data-start=\"1760\" data-end=\"1782\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1782\" data-end=\"1785\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1794\" data-end=\"1819\"\u003e\u003cstrong data-start=\"1794\" data-end=\"1805\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1805\" data-end=\"1808\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1821\" data-end=\"2119\"\u003e\u003cstrong data-start=\"1821\" data-end=\"1850\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1850\" data-end=\"1853\"\u003eCrafted from renowned Indian smoky clays, Blackcurrants are a modern twist on classic roasted blends. Their distinctive flavour layers and crumbly-smooth texture honour traditional geophagy practices while delivering a bold experience for today’s clay enthusiasts.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies (approx. 75g)","offer_id":52438002925895,"sku":"0405090096","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"Broken Cookies (100g)","offer_id":52438002958663,"sku":"04050900962","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_8d53d7c8-b9cf-4fa9-8042-f18a54463c37.png?v=1759172072"},{"product_id":"all-blacks-treats-edible-clay-treats-for-pica","title":"'All Blacks' Treats - Exclusive to ECUK - Indian smoky clay treats","description":"\u003cp data-start=\"82\" data-end=\"609\"\u003e'All Blacks' Treats are bold, moody clay indulgences crafted from a powerful medley of India’s finest smoky clays. Made with a curated blend that includes Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted and Full Roasted Nakumatt, Black Star, and Coconut Smoke. Designed for those who enjoy darker, roasted clay experiences, these treats offer a mild but deeply satisfying smokiness paired with classic cementy undertones.\u003c\/p\u003e\n\u003cp data-start=\"611\" data-end=\"953\"\u003eThe pieces are dense and black in colour, with a firm bite that crumbles easily into soft, earthy fragments. Their roasted, charred profile delivers both comfort and complexity, with a smooth, non-gritty finish that makes them easy to enjoy. A perfect choice for clay lovers who want the essence of smoky Indian clays in one convenient mix.\u003c\/p\u003e\n\u003cp data-start=\"955\" data-end=\"1000\"\u003e\u003cstrong data-start=\"955\" data-end=\"964\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"964\" data-end=\"967\"\u003eBite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1050\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1013\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eApprox. 105 g (7 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"1052\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1052\" data-end=\"1062\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003eVaries (current batch: round coins)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1117\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1117\" data-end=\"1120\"\u003eDeep black with natural smoky tones\u003c\/p\u003e\n\u003cp data-start=\"1159\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1159\" data-end=\"1171\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1171\" data-end=\"1174\"\u003eFirm exterior that breaks into a soft crumble; smooth, earthy finish with no grit\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1343\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1277\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1277\" data-end=\"1280\"\u003e3 – Medium crunch with a soft, satisfying crumble once bitten\u003c\/p\u003e\n\u003cp data-start=\"1345\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1345\" data-end=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1363\" data-end=\"1366\"\u003eMildly smoked and earthy with roasted, charred flavours; cementy base with balanced roasted notes\u003c\/p\u003e\n\u003cp data-start=\"1467\" data-end=\"1663\"\u003e\u003cstrong data-start=\"1467\" data-end=\"1483\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1483\" data-end=\"1486\"\u003eBlend of Indian smoky clays including Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted Nakumatt, Full Roasted Nakumatt, Black Star, and Coconut Smoke\u003c\/p\u003e\n\u003cp data-start=\"1665\" data-end=\"1697\"\u003e\u003cstrong data-start=\"1665\" data-end=\"1687\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1687\" data-end=\"1690\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1699\" data-end=\"1724\"\u003e\u003cstrong data-start=\"1699\" data-end=\"1710\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1710\" data-end=\"1713\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1726\" data-end=\"2032\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1755\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1755\" data-end=\"1758\"\u003eInspired by India’s long history of clay roasting and blending, All Blacks Treats bring together multiple smoky varieties in one indulgent form. Their balance of earthy cement-like tones and roasted complexity reflects the layered character of India’s geophagy traditions.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52443076952391,"sku":"0405090111","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a1a6d6af-95e6-48f7-835e-e803b61b2415.png?v=1759234291"},{"product_id":"red-nak-and-dryfruit-pucks-x2-edible-clay-treats-for-pica","title":"Ember Pucks - Dryfruit and Red Nak (x2) - Smoky Iron-rich Indian clay treats","description":"\u003cp data-start=\"92\" data-end=\"449\"\u003eDryfruit and Red Nak Pucks are a bold, layered clay treat pairing the smoky depth of Dryfruit with the earthy richness of Red Nakumatt. Each portion includes two handmade pucks (approx. 100 g total), showcasing one layer of pure Dryfruit clay and another of Red Nakumatt blended with a touch of Red Khadi for its signature hue.\u003c\/p\u003e\n\u003cp data-start=\"451\" data-end=\"785\"\u003eThe combination offers a dynamic crunch — Dryfruit’s smoky, roasted character meets the cementy, mineral-packed tones of Red Nakumatt, with the Khadi adding subtle red-dirt sharpness. Expect flavours that are cement-like, earthy, and slightly petrol-like, with undertones of damp basement, hot road dust, and rain-on-soil petrichor.\u003c\/p\u003e\n\u003cp data-start=\"787\" data-end=\"1044\"\u003eDespite their bold flavour, the texture is smooth and crumbly with no grit or stickiness, breaking down into a satisfying powdery chew. These pucks are rustic, mineral-rich, and designed for clay lovers who enjoy a strong yet balanced geophagy experience.\u003c\/p\u003e\n\u003cp data-start=\"1046\" data-end=\"1095\"\u003e\u003cstrong data-start=\"1046\" data-end=\"1055\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1055\" data-end=\"1058\"\u003eApprox. 5 cm handmade layered pucks\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1145\"\u003e\u003cstrong data-start=\"1097\" data-end=\"1108\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1108\" data-end=\"1111\"\u003eApprox. 100 g (2 pucks per pack)\u003c\/p\u003e\n\u003cp data-start=\"1147\" data-end=\"1182\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1157\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1157\" data-end=\"1160\"\u003eRound, layered pucks\u003c\/p\u003e\n\u003cp data-start=\"1184\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1184\" data-end=\"1195\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1195\" data-end=\"1198\"\u003eRed-grey layers with natural clay variation\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1361\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1257\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1257\" data-end=\"1260\"\u003eMedium-hard exterior, crumbly and smooth interior; breaks down to a soft powdery paste with no grit\u003c\/p\u003e\n\u003cp data-start=\"1363\" data-end=\"1425\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1381\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1381\" data-end=\"1384\"\u003e3 – Medium crunch with a powdery finish\u003c\/p\u003e\n\u003cp data-start=\"1427\" data-end=\"1564\"\u003e\u003cstrong data-start=\"1427\" data-end=\"1445\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1445\" data-end=\"1448\"\u003eCement-like, smoky, earthy, with subtle petrol notes; red topsoil sharpness and fresh rain-on-dust petrichor tones\u003c\/p\u003e\n\u003cp data-start=\"1566\" data-end=\"1665\"\u003e\u003cstrong data-start=\"1566\" data-end=\"1582\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1582\" data-end=\"1585\"\u003eOne layer 100% Dryfruit clay; one layer Red Nakumatt with a touch of Red Khadi\u003c\/p\u003e\n\u003cp data-start=\"1667\" data-end=\"1699\"\u003e\u003cstrong data-start=\"1667\" data-end=\"1689\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1689\" data-end=\"1692\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1701\" data-end=\"1726\"\u003e\u003cstrong data-start=\"1701\" data-end=\"1712\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1712\" data-end=\"1715\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1728\" data-end=\"2068\"\u003e\u003cstrong data-start=\"1728\" data-end=\"1757\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1757\" data-end=\"1760\"\u003eThese pucks draw from Northern India’s geophagy traditions, where roasted and red clays are prized for their mineral-rich flavour and aroma. By layering Red Nakumatt and Dryfruit, they deliver a striking contrast of roasted smokiness and cementy, red-earth intensity — a rustic yet refined clay indulgence.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52445886841159,"sku":"0405090124","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_de0e7dde-ca5e-4725-b160-b049cab91775.png?v=1759258986"},{"product_id":"double-delight","title":"Double Delight (A.k.a. Grey Mantle) - Smoky Cementy Indian Clay treats","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"441\"\u003eDouble Delight Balls are a beautifully layered clay creation, bringing together the smooth mineral richness of traditional grey clays with the bold smokiness of Black Candy. Each pack includes four hand-rolled spheres, featuring a soft grey centre encased in a darker, smoke-infused outer layer. The contrast in colour and composition creates a striking two-tone treat that delivers both depth and balance in every bite.\u003c\/p\u003e\n\u003cp data-start=\"443\" data-end=\"573\"\u003eThis is a thoughtfully blended piece—designed for those who enjoy a fusion of clean, cementy profiles with a darker, roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"575\" data-end=\"578\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"580\" data-end=\"599\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"601\" data-end=\"849\"\u003eA medium, satisfying crunch on the outer shell gives way to a softer, smoother grey core. The breakdown is clean and controlled, transitioning into a paste-like consistency with no grit or crumbs. The finish is silky, light, and easy on the palate.\u003c\/p\u003e\n\u003chr data-start=\"851\" data-end=\"854\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"856\" data-end=\"872\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"874\" data-end=\"1136\"\u003eA balanced combination of earthy grey clay freshness and smoky Black Candy intensity. Expect cement-like notes, mineral richness, and subtle basement undertones, lifted by a gentle roasted smokiness. The aroma carries both clean earth and a soft, charred warmth.\u003c\/p\u003e\n\u003chr data-start=\"1138\" data-end=\"1141\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1143\" data-end=\"1161\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1163\" data-end=\"1416\"\u003eEach ball offers a layered, two-stage experience—starting with a crisp outer bite, followed by a smooth, melt-like centre. The interplay between smoky coating and fresh grey core creates a well-rounded, evolving flavour journey ideal for slow enjoyment.\u003c\/p\u003e\n\u003chr data-start=\"1418\" data-end=\"1421\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1423\" data-end=\"1438\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1440\" data-end=\"1681\"\u003e\n\u003cli data-section-id=\"81875s\" data-start=\"1440\" data-end=\"1502\"\u003eDual-layer design with grey centre and smoky outer coating\u003c\/li\u003e\n\u003cli data-section-id=\"1gnquji\" data-start=\"1503\" data-end=\"1551\"\u003eMedium crunch with smooth, paste-like finish\u003c\/li\u003e\n\u003cli data-section-id=\"ffubrj\" data-start=\"1552\" data-end=\"1597\"\u003eBalanced earthy and smoky flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"11sq8gs\" data-start=\"1598\" data-end=\"1638\"\u003eClean texture with no grit or crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"s03ca8\" data-start=\"1639\" data-end=\"1681\"\u003eBite-sized spheres for easy portioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1683\" data-end=\"1686\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1688\" data-end=\"1706\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1708\" data-end=\"2636\"\u003e\n\u003cli data-section-id=\"5v36qt\" data-start=\"1708\" data-end=\"1743\"\u003e\n\u003cstrong data-start=\"1710\" data-end=\"1719\"\u003eSize:\u003c\/strong\u003e Approx. 2 cm per ball\u003c\/li\u003e\n\u003cli data-section-id=\"1v2rc8p\" data-start=\"1744\" data-end=\"1790\"\u003e\n\u003cstrong data-start=\"1746\" data-end=\"1757\"\u003eWeight:\u003c\/strong\u003e Up to 110g (4 pieces per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1t2avg9\" data-start=\"1791\" data-end=\"1833\"\u003e\n\u003cstrong data-start=\"1793\" data-end=\"1803\"\u003eShape:\u003c\/strong\u003e Round, double-layered balls\u003c\/li\u003e\n\u003cli data-section-id=\"1lf6lln\" data-start=\"1834\" data-end=\"1891\"\u003e\n\u003cstrong data-start=\"1836\" data-end=\"1847\"\u003eColour:\u003c\/strong\u003e Dark grey exterior with light grey centre\u003c\/li\u003e\n\u003cli data-section-id=\"96oe1t\" data-start=\"1892\" data-end=\"1955\"\u003e\n\u003cstrong data-start=\"1894\" data-end=\"1906\"\u003eTexture:\u003c\/strong\u003e Medium crunch with smooth, grit-free breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"100qw8z\" data-start=\"1956\" data-end=\"2017\"\u003e\n\u003cstrong data-start=\"1958\" data-end=\"1976\"\u003eCrunch factor:\u003c\/strong\u003e 3 – balanced crunch with a soft finish\u003c\/li\u003e\n\u003cli data-section-id=\"100yc47\" data-start=\"2018\" data-end=\"2092\"\u003e\n\u003cstrong data-start=\"2020\" data-end=\"2038\"\u003eTaste profile:\u003c\/strong\u003e Cementy, earthy, mineral-rich with smoky undertones\u003c\/li\u003e\n\u003cli data-section-id=\"trzrns\" data-start=\"2093\" data-end=\"2219\"\u003e\n\u003cstrong data-start=\"2095\" data-end=\"2111\"\u003eIngredients:\u003c\/strong\u003e Grey Candy (assorted grey clays) coated in Black Candy blend (Dryfruit, Magmitti, Fully Roasted Nakumatt)\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2220\" data-end=\"2252\"\u003e\n\u003cstrong data-start=\"2222\" data-end=\"2244\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2253\" data-end=\"2278\"\u003e\n\u003cstrong data-start=\"2255\" data-end=\"2266\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"fh5e71\" data-start=\"2279\" data-end=\"2636\"\u003e\n\u003cstrong data-start=\"2281\" data-end=\"2310\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by India’s diverse geophagic traditions, Double Delight Balls combine the clean, mineral-forward qualities of grey clays with the bold, roasted depth of smoked Black Candy blends. This layered approach reflects a modern take on traditional clay preparation, offering both contrast and harmony in texture and flavour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2638\" data-end=\"2641\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2643\" data-end=\"2656\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2658\" data-end=\"3003\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52460530925895,"sku":"0405090122","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_480e0465-6d6f-4b17-97ee-bc8c5655dfe0.png?v=1759436750"},{"product_id":"montana-coal","title":"Montana Coal - Hand-foraged, Charcoal-like American clay - Coming Soon (June 2026)","description":"\u003cp\u003eMontana Coal by Taste Montana is a rare, hand-foraged edible clay collected from black shale and clay shale formations in Montana, USA. Hand-foraged by Samantha Hulkani, this unique clay gets its name from its striking coal-like appearance — deep black colour, angular shards, and dense, matte texture — but it is mineral clay, not coal or charcoal.\u003c\/p\u003e\n\u003cp\u003eMontana Coal delivers a super-crunch experience. Each shard snaps cleanly and breaks into satisfying shards without dust, grit, or stickiness, providing a tactile crunch that is a favourite among pica and geophagia enthusiasts.\u003c\/p\u003e\n\u003cp\u003eThe flavour profile is bright and mineral-forward, beginning with a slightly sour, zingy note and finishing with a zesty, lemon-like lift. It is clean, refreshing, and sharply distinctive, without any burnt, smoky, or chemical undertones.\u003c\/p\u003e\n\u003cp\u003eMontana Coal offers a unique, highly tactile, and flavourful clay experience, perfect for those seeking the true taste and crunch of hand-foraged Montana black clay.\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"831\" data-start=\"822\"\u003eSize:\u003c\/strong\u003e Medium sized chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"873\" data-start=\"862\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"899\" data-start=\"889\"\u003eShape:\u003c\/strong\u003e Irregular chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"929\" data-start=\"918\"\u003eColour:\u003c\/strong\u003e Black\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"950\" data-start=\"938\"\u003eTexture:\u003c\/strong\u003e Crumbly, compact, soft, turns slushy, non-gritty, non-sticky\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1032\" data-start=\"1014\"\u003eCrunch Factor:\u003c\/strong\u003e 4 (medium-crisp)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1070\" data-start=\"1052\"\u003eTaste Profile:\u003c\/strong\u003e Paper tones, gasoline, dirt, mild rain, lemon-citrus finish\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1149\" data-start=\"1133\"\u003eIngredients:\u003c\/strong\u003e 100% natural soft coal clay\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1202\" data-start=\"1180\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1240\" data-start=\"1229\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1286\" data-start=\"1257\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Foraged from mineral-rich Montana coal veins — a rare and texturally dynamic clay prized for its layered composition and distinctive earthy flavours.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1568\" data-start=\"1440\"\u003e\u003cstrong data-end=\"1457\" data-start=\"1440\"\u003eAvailability:\u003c\/strong\u003e Limited and rare — a unique, full-bodied clay experience for adventurous eaters and textural clay enthusiasts.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54187822285127,"sku":"0307120244","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":54187822317895,"sku":"0307120245","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":54187822350663,"sku":"0307120246","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":54187822383431,"sku":"0307120247","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4c083da3-00b3-4830-bece-36ccb5ce05d4.png?v=1760146425"},{"product_id":"blackhall-clay-natural-edible-clay","title":"Blackhall Clay - Roasted edible Indian clay","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A smooth snap followed by dusty roasted-earth minerals and a clean smoky finish.\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlackhall Clay is a natural Indian clay known for its smooth, firm crunch and gently smoky earthy profile. These irregular chunks deliver a satisfying sensory experience with notes of cement, roasted earth, dusty minerals, and subtle smokiness.The texture offers a clean, dusty finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Smooth hard snap with a clean dusty crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Cementy, earthy, roasted minerals with gentle smokiness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor: \u003c\/strong\u003e3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for: \u003c\/strong\u003eASMR enthusiasts, black clay lovers, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience: \u003c\/strong\u003eA balanced black clay that delivers earthy depth without the heavy smokiness of stronger varieties.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eRemains smooth and non-sticky, releasing a richer earthy aroma when dampened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes: \u003c\/strong\u003eRoasted earth, dusty minerals, subtle petrol notes, smoky clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Sample, 50g, 100g, 250g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular natural chunks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark grey with occasional lighter grey undertones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Blackhall Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e:AJ Clays\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eBlackhall belongs to India's tradition of mineral-rich dark clays valued for their earthy flavour, firm crunch, and distinctive roasted aromas. Often sourced from iron-rich soils, darker clays have long been appreciated within geophagia communities for their grounding texture and balanced earthy character.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54153395732807,"sku":"03050201021","price":0.49,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":53697478000967,"sku":"03050201022","price":2.49,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52677509218631,"sku":"03050201020","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54153395765575,"sku":"03050201023","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g Clay","offer_id":52677509185863,"sku":"03050201024","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/13_b6716785-3c73-4cbc-88c8-2cc78e7c6d26.png?v=1781477082"},{"product_id":"blackhall-and-blackstar-clay-crumbs-and-powder-edible-clay-for-pica","title":"Blackhall and Blackstar Clay Powdery crumbs - Smoky Indian Clays","description":"\u003cp data-start=\"303\" data-end=\"734\"\u003eBlackhall and Black Star Crumbs are a rich, dark-edged blend of India’s boldest grey–black clays, broken down into bite-sized chunks, crumbs, and soft powders for an immersive, smoky sensory experience. This mix celebrates the deep, roasted character of classic black varieties — offering everything from dusty cement-like snaps to those satisfyingly earthy gasoline whispers that black clay lovers crave.\u003c\/p\u003e\n\u003cp data-start=\"736\" data-end=\"1197\"\u003eBlackhall brings a smooth, clean cementy earthiness with a gentle roasted aroma. It’s surprisingly mild for such a dark clay, offering balanced smokiness and a pleasant damp gasoline scent when wet. Black Star, by contrast, leans bold — deeply smoky, petrol-tinged, and earthy, echoing tones of Magmitty and Dryfruit clay. Together, they create a grounded, crunchy, mineral-rich medley with a beautifully dark colour palette and a clean, non-sticky breakdown.\u003c\/p\u003e\n\u003cp data-start=\"1199\" data-end=\"1296\"\u003eIdeal for fans of hard, crunchy Indian greys and blacks who enjoy variety in texture and depth.\u003c\/p\u003e\n\u003cp data-start=\"1298\" data-end=\"1378\"\u003e\u003cstrong data-start=\"1298\" data-end=\"1307\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1307\" data-end=\"1310\"\u003eVaried chunks, crumbs, and powders — approximately 1 cm or smaller\u003c\/p\u003e\n\u003cp data-start=\"1380\" data-end=\"1401\"\u003e\u003cstrong data-start=\"1380\" data-end=\"1391\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1391\" data-end=\"1394\"\u003e100 g\u003c\/p\u003e\n\u003cp data-start=\"1403\" data-end=\"1475\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1413\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1413\" data-end=\"1416\"\u003eIrregular-shaped chunks with mixed fine crumbs and powder\u003c\/p\u003e\n\u003cp data-start=\"1477\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1477\" data-end=\"1488\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1488\" data-end=\"1491\"\u003eDeep dark grey to light grey; naturally varied\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"1658\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1553\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1553\" data-end=\"1556\"\u003eHard, pleasant, Nakumatt-like texture; non-sticky, smooth, no grit; clean breakdown with dusty edges\u003c\/p\u003e\n\u003cp data-start=\"1660\" data-end=\"1724\"\u003e\u003cstrong data-start=\"1660\" data-end=\"1678\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1678\" data-end=\"1681\"\u003e3 – Medium crunch with a soft, dusty chew\u003c\/p\u003e\n\u003cp data-start=\"1726\" data-end=\"1746\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1744\"\u003eTaste Profile:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1747\" data-end=\"2167\"\u003e\n\u003cli data-start=\"1747\" data-end=\"1884\"\u003e\n\u003cp data-start=\"1749\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1749\" data-end=\"1763\"\u003eBlackhall:\u003c\/strong\u003e Mild smokiness with cementy depth; roasted notes and a subtle gasoline aroma when wet; earthy, clean, and well-rounded\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1885\" data-end=\"2167\"\u003e\n\u003cp data-start=\"1887\" data-end=\"2167\"\u003e\u003cstrong data-start=\"1887\" data-end=\"1902\"\u003eBlack Star:\u003c\/strong\u003e Strong smoky–gasoline edge with bold earthy tones; reminiscent of Magmitty and Dryfruit clay; intense, grounded, and richly mineral\u003cbr data-start=\"2034\" data-end=\"2037\"\u003eCombined, the mix offers roasted cement, dusty grey-earth flavours, and that classic black clay smokiness that deepens when wet.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2169\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2169\" data-end=\"2185\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"2185\" data-end=\"2188\"\u003eA blend of Indian Blackhall and Black Star clay varieties\u003c\/p\u003e\n\u003cp data-start=\"2249\" data-end=\"2281\"\u003e\u003cstrong data-start=\"2249\" data-end=\"2271\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"2271\" data-end=\"2274\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"2283\" data-end=\"2307\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2294\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"2294\" data-end=\"2297\"\u003eAJ Clays\u003c\/p\u003e\n\u003cp data-start=\"2309\" data-end=\"2766\"\u003e\u003cstrong data-start=\"2309\" data-end=\"2338\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2338\" data-end=\"2341\"\u003eBlack clays hold a special place within India’s geophagy traditions, particularly among regions known for mineral-rich, iron-heavy soils. These darker varieties are often prized for their roasted character, hard crunch, and deeply earthy, smoky notes. Blackhall and Black Star continue this heritage — sun-dried, roasted, and prepared to bring forward the bold “black clay” profile long enjoyed by clay lovers across India.\u003c\/p\u003e\n\u003cp data-start=\"2768\" data-end=\"2779\"\u003e\u003cstrong data-start=\"2768\" data-end=\"2777\"\u003eUses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2780\" data-end=\"3061\"\u003e\n\u003cli data-start=\"2780\" data-end=\"2826\"\u003e\n\u003cp data-start=\"2782\" data-end=\"2826\"\u003eSensory play and mindful texture enjoyment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2827\" data-end=\"2874\"\u003e\n\u003cp data-start=\"2829\" data-end=\"2874\"\u003eCollecting, sampling, and aesthetic display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2875\" data-end=\"2933\"\u003e\n\u003cp data-start=\"2877\" data-end=\"2933\"\u003eControlled clay tasting for pica and geophagy cravings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2934\" data-end=\"2993\"\u003e\n\u003cp data-start=\"2936\" data-end=\"2993\"\u003eRelaxation or grounding through crunch, dust, and aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2994\" data-end=\"3061\"\u003e\n\u003cp data-start=\"2996\" data-end=\"3061\"\u003eMixing with softer clays to create flavour and texture contrast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52677522293063,"sku":"0305020185","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3a983966-e048-444f-99db-5609b8e8295d.png?v=1763077334"},{"product_id":"blackstar-clay-edible-clay-for-pica","title":"Black Star Clay - Bold smoky Indian clay chunks","description":"\u003cp data-start=\"196\" data-end=\"694\"\u003eBlack Star Clay is one of India’s boldest dark grey–black clays, known for its intense smoky–gasoline aroma and deep cementy earthiness. Stronger and more flavour-forward than Blackhall, Black Star delivers a powerful roasted profile with that unmistakable petrol edge clay enthusiasts adore. Each piece offers a satisfyingly firm crunch that breaks down into a smooth, dusty chew reminiscent of dryfruit and magmitty clays — bold, mineral-rich, and wonderfully grounding.\u003c\/p\u003e\n\u003cp data-start=\"696\" data-end=\"853\"\u003eA favourite among fans of dark varieties, Black Star stands out for its robust character, clean breakdown, and layered smoky notes that intensify when wet.\u003c\/p\u003e\n\u003cp data-start=\"855\" data-end=\"896\"\u003e\u003cstrong data-start=\"855\" data-end=\"864\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"864\" data-end=\"867\"\u003e1–3 cm chunks (varied pieces)\u003c\/p\u003e\n\u003cp data-start=\"898\" data-end=\"936\"\u003e\u003cstrong data-start=\"898\" data-end=\"917\"\u003eWeight Options:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003e100 g or 250 g\u003c\/p\u003e\n\u003cp data-start=\"938\" data-end=\"977\"\u003e\u003cstrong data-start=\"938\" data-end=\"948\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"948\" data-end=\"951\"\u003eIrregular natural chunks\u003c\/p\u003e\n\u003cp data-start=\"979\" data-end=\"1047\"\u003e\u003cstrong data-start=\"979\" data-end=\"990\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"990\" data-end=\"993\"\u003eDark grey to near-black with natural tonal variation\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1173\"\u003e\u003cstrong data-start=\"1049\" data-end=\"1061\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1061\" data-end=\"1064\"\u003eHard, smooth, non-sticky; clean dusty breakdown; slightly firmer than Blackhall with a dryfruit-like crunch\u003c\/p\u003e\n\u003cp data-start=\"1175\" data-end=\"1238\"\u003e\u003cstrong data-start=\"1175\" data-end=\"1193\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e3 – Medium crunch with dusty, smoky chew\u003c\/p\u003e\n\u003cp data-start=\"1240\" data-end=\"1431\"\u003e\u003cstrong data-start=\"1240\" data-end=\"1258\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1258\" data-end=\"1261\"\u003eBoldly smoky with a strong gasoline edge; deep cement–earth flavour; roasted, mineral-rich, and reminiscent of magmitty and dryfruit clays; intensity increases when wet\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1474\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1449\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e100% Black Star clay\u003c\/p\u003e\n\u003cp data-start=\"1476\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1476\" data-end=\"1498\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1498\" data-end=\"1501\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1510\" data-end=\"1534\"\u003e\u003cstrong data-start=\"1510\" data-end=\"1521\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1521\" data-end=\"1524\"\u003eAJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1536\" data-end=\"2029\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1565\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1565\" data-end=\"1568\"\u003eBlack Star represents some of India’s deepest, mineral-dense clay traditions, especially those involving dark, iron-rich soils roasted to bring out their iconic smoky aroma. These black clays have long been appreciated for their powerful flavour, clean snap, and grounding earthiness, forming part of a wider cultural history of clay consumption across the region. Black Star continues this heritage with its signature boldness and satisfying dusty breakdown.\u003c\/p\u003e\n\u003cp data-start=\"2031\" data-end=\"2042\"\u003e\u003cstrong data-start=\"2031\" data-end=\"2040\"\u003eUses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2043\" data-end=\"2311\"\u003e\n\u003cli data-start=\"2043\" data-end=\"2094\"\u003e\n\u003cp data-start=\"2045\" data-end=\"2094\"\u003eSensory play and robust, smoky crunch enjoyment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2095\" data-end=\"2131\"\u003e\n\u003cp data-start=\"2097\" data-end=\"2131\"\u003eCollecting and aesthetic display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2132\" data-end=\"2190\"\u003e\n\u003cp data-start=\"2134\" data-end=\"2190\"\u003eControlled clay tasting for pica and geophagy cravings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2191\" data-end=\"2243\"\u003e\n\u003cp data-start=\"2193\" data-end=\"2243\"\u003eDeep grounding through intense aroma and texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2244\" data-end=\"2311\"\u003e\n\u003cp data-start=\"2246\" data-end=\"2311\"\u003eMixing with mild clays to create contrast in flavour and crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677778800967,"sku":"0305020187","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677778768199,"sku":"0305020188","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_a6dfcbc6-547f-46e1-94c8-47cfbc56b1b2.png?v=1767889641"},{"product_id":"matapulgite-clay","title":"Matapulgite Clay - Roasted Indian clay chunks","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"147\" data-end=\"173\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"151\" data-end=\"171\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"174\" data-end=\"615\"\u003eMatapulgite Clay, also known as Roasted Almond Clay, is a bold, highly crunchy edible clay designed for those who crave intensity and structure in every bite. Naturally sourced from mineral-rich Indian soil and carefully roasted, this clay delivers a medium-to-hard snap that breaks into dramatic, shard-like fragments. Firm and crisp from start to finish, it never turns creamy or gummy, maintaining a clean, low-grit, non-sticky texture.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"915\"\u003eWith its smoky, cement-forward character, Matapulgite Clay offers a robust, grounded experience. Perfect for Almond Clay enthusiasts looking for an amplified, structured flavour — this clay combines deep roasted earthiness, wet concrete undertones, and the comforting aroma of rain on warm stone.\u003c\/p\u003e\n\u003chr data-start=\"917\" data-end=\"920\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"922\" data-end=\"948\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"926\" data-end=\"946\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"949\" data-end=\"1137\"\u003eMedium-hard and very crunchy. Each bite fractures sharply into multiple shards while remaining low-grit and non-sticky. The crunch persists consistently from first bite to final crumble.\u003c\/p\u003e\n\u003chr data-start=\"1139\" data-end=\"1142\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"1144\" data-end=\"1167\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1148\" data-end=\"1165\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1379\"\u003eSmoky and roasted with cementy, wet-concrete notes. Petrichor hints evoke the freshness of rain on stone, while deep roasted mineral tones add weight and intensity. Clean, structured, and intensely satisfying.\u003c\/p\u003e\n\u003chr data-start=\"1381\" data-end=\"1384\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1386\" data-end=\"1411\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1390\" data-end=\"1409\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1412\" data-end=\"1613\"\u003eIdeal for enthusiasts who enjoy bold, no-nonsense clays with a long-lasting, snappy crunch. Matapulgite Clay delivers a full-bodied sensory experience — smoky, mineral-rich, and unmistakably roasted.\u003c\/p\u003e\n\u003chr data-start=\"1615\" data-end=\"1618\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1620\" data-end=\"1640\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1624\" data-end=\"1640\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1641\" data-end=\"1893\"\u003e\n\u003cli data-section-id=\"1t11bov\" data-start=\"1641\" data-end=\"1694\"\u003eRoasted Almond Clay with bold, structured flavour\u003c\/li\u003e\n\u003cli data-section-id=\"15an4dr\" data-start=\"1695\" data-end=\"1736\"\u003eHighly crunchy, shard-forming texture\u003c\/li\u003e\n\u003cli data-section-id=\"1iia15l\" data-start=\"1737\" data-end=\"1779\"\u003eFirm, crisp, low-grit, non-sticky bite\u003c\/li\u003e\n\u003cli data-section-id=\"vpu49k\" data-start=\"1780\" data-end=\"1835\"\u003eSmoky and cement-forward taste with petrichor notes\u003c\/li\u003e\n\u003cli data-section-id=\"2x7a69\" data-start=\"1836\" data-end=\"1893\"\u003ePerfect for strong, clean, and intense clay enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1895\" data-end=\"1898\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1900\" data-end=\"1923\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1904\" data-end=\"1923\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1924\" data-end=\"2733\"\u003e\n\u003cli data-section-id=\"q4ymca\" data-start=\"1924\" data-end=\"1972\"\u003e\n\u003cstrong data-start=\"1926\" data-end=\"1935\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1973\" data-end=\"2014\"\u003e\n\u003cstrong data-start=\"1975\" data-end=\"1986\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2015\" data-end=\"2054\"\u003e\n\u003cstrong data-start=\"2017\" data-end=\"2027\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-section-id=\"3jalbb\" data-start=\"2055\" data-end=\"2111\"\u003e\n\u003cstrong data-start=\"2057\" data-end=\"2068\"\u003eColour:\u003c\/strong\u003e Mid to dark grey with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"wc6hs3\" data-start=\"2112\" data-end=\"2217\"\u003e\n\u003cstrong data-start=\"2114\" data-end=\"2126\"\u003eTexture:\u003c\/strong\u003e Medium-hard, very crunchy; breaks into sharp shards; no creaminess; low grit; non-sticky\u003c\/li\u003e\n\u003cli data-section-id=\"awgws6\" data-start=\"2218\" data-end=\"2294\"\u003e\n\u003cstrong data-start=\"2220\" data-end=\"2238\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — strong, snappy crunch that stays crisp to the end\u003c\/li\u003e\n\u003cli data-section-id=\"2b20oy\" data-start=\"2295\" data-end=\"2400\"\u003e\n\u003cstrong data-start=\"2297\" data-end=\"2315\"\u003eTaste Profile:\u003c\/strong\u003e Smoky roasted earthiness, cementy wet-concrete notes, petrichor freshness when wet\u003c\/li\u003e\n\u003cli data-section-id=\"ky5dnr\" data-start=\"2401\" data-end=\"2468\"\u003e\n\u003cstrong data-start=\"2403\" data-end=\"2419\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted Almond clay (Matapulgite)\u003c\/li\u003e\n\u003cli data-section-id=\"103afch\" data-start=\"2469\" data-end=\"2506\"\u003e\n\u003cstrong data-start=\"2471\" data-end=\"2493\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2507\" data-end=\"2531\"\u003e\n\u003cstrong data-start=\"2509\" data-end=\"2520\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-section-id=\"1gavi1k\" data-start=\"2532\" data-end=\"2733\"\u003e\n\u003cstrong data-start=\"2534\" data-end=\"2563\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and roasted to enhance almond-clay character, delivering bold, smoky, and mineral-driven flavour with crisp, shard-like texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2735\" data-end=\"2738\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2740\" data-end=\"2760\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2744\" data-end=\"2758\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2761\" data-end=\"3108\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677783454023,"sku":"03050201261","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677783421255,"sku":"03050201262","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Matapulgite_Clay_1.png?v=1774723063"},{"product_id":"fully-roasted-nakumatt-clay-edible-clay-for-pica","title":"Full Roasted Nakumatt Clay - Roasted Indian clay","description":"\u003cp data-start=\"176\" data-end=\"622\"\u003eFull Roasted Nakumatt Clay is a bold, intense edible clay for enthusiasts who crave maximum crunch and deep, smoky-earthy flavour. Naturally harvested, cleaned, sun-dried, and fully roasted, it delivers a firm, porous texture that breaks into crisp shards with every bite. The clay is hard yet satisfying, never gritty or sticky, and melts pleasantly in the mouth after chewing, giving a rich, enduring eating experience.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"1024\"\u003eIts flavour is an earthy symphony: intensely mineral-rich with smoky, charred, and toasted notes from the full roasting process. Cementy undertones, faint metallic hints, and petrichor-like freshness evoke the scent of rain on dry soil or hot asphalt. Full Roasted Nakumatt Clay offers a robust, full-bodied taste for those who appreciate a powerful, crunchy, and naturally roasted clay experience.\u003c\/p\u003e\n\u003cp data-start=\"1026\" data-end=\"1798\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1035\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1063\" data-end=\"1066\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1077\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1158\"\u003eColour:\u003c\/strong\u003e Dark grey with some black tones\u003cbr data-start=\"1190\" data-end=\"1193\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1205\"\u003eTexture:\u003c\/strong\u003e Hard, crunchy, porous; smooth, non-sticky, low grit\u003cbr data-start=\"1257\" data-end=\"1260\"\u003e\u003cstrong data-start=\"1260\" data-end=\"1278\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1345\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1348\" data-end=\"1366\"\u003eTaste Profile:\u003c\/strong\u003e Intense earthy, smoky, roasted, cementy, mineral-rich, petrichor freshness with subtle metallic notes\u003cbr data-start=\"1468\" data-end=\"1471\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e 100% natural Nakumatt clay\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1539\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1564\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1605\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and fully roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its smoky, cementy, and mineral-forward taste\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54150002803015,"sku":"03050201161","price":0.49,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":53697477247303,"sku":"03050201162","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g Clay","offer_id":52677785485639,"sku":"03050201160","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g Crumbs and Powder","offer_id":54150002835783,"sku":"03050201163","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g Clay","offer_id":52677785452871,"sku":"03050201164","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_1dc18a77-8e39-4219-bd4c-5f67160c4bf7.png?v=1767576685"},{"product_id":"coconut-smoke","title":"Coconut Smoke Clay - Gentle Smoky Indian clay chunks","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"116\" data-end=\"142\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"120\" data-end=\"140\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"143\" data-end=\"460\"\u003eCoconut Smoke Clay is a distinctive, smoke-forward edible clay that brings together crisp texture and deep, aromatic flavour. Sourced from mineral-rich Indian soil and traditionally smoked using coconut husks, this clay offers a clean, controlled bite with a satisfying snap that carries through from start to finish.\u003c\/p\u003e\n\u003cp data-start=\"462\" data-end=\"727\"\u003eEach chunk breaks into unique, shard-like pieces, creating an engaging texture that feels both structured and smooth. There’s no grit or gumminess here — just a steady transition from firm crunch to a soft, workable paste. It’s refined, but still full of character.\u003c\/p\u003e\n\u003chr data-start=\"729\" data-end=\"732\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"734\" data-end=\"760\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"738\" data-end=\"758\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"761\" data-end=\"969\"\u003eMedium-hard with a very snappy bite, this clay delivers a strong crunch that fractures into smooth, shard-like pieces. The breakdown is clean and controlled, softening into a paste without grit or stickiness.\u003c\/p\u003e\n\u003chr data-start=\"971\" data-end=\"974\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"976\" data-end=\"999\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"980\" data-end=\"997\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1000\" data-end=\"1330\"\u003eA beautifully layered profile — think smooth white clay infused with gentle smokiness. There’s a strong cementy roasted depth balanced by earthy mineral notes, while the coconut smoke adds warmth rather than sharpness. When damp, it releases a familiar basement–gasoline aroma, grounding the experience with a rich, earthy finish.\u003c\/p\u003e\n\u003chr data-start=\"1332\" data-end=\"1335\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1337\" data-end=\"1362\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1341\" data-end=\"1360\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1363\" data-end=\"1573\"\u003eCoconut Smoke Clay offers a more refined take on smoked clays — bold yet balanced. It’s ideal for those who enjoy complexity without harshness, delivering a smooth, smoky journey from crisp bite to soft finish.\u003c\/p\u003e\n\u003chr data-start=\"1575\" data-end=\"1578\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1580\" data-end=\"1600\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1584\" data-end=\"1600\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1601\" data-end=\"1797\"\u003e\n\u003cli data-section-id=\"1d106zi\" data-start=\"1601\" data-end=\"1642\"\u003eCoconut husk smoked for natural depth\u003c\/li\u003e\n\u003cli data-section-id=\"ytr4tz\" data-start=\"1643\" data-end=\"1675\"\u003eSnappy, shard-forming crunch\u003c\/li\u003e\n\u003cli data-section-id=\"gklvqh\" data-start=\"1676\" data-end=\"1713\"\u003eSmooth, grit-free paste breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"1gg5vyy\" data-start=\"1714\" data-end=\"1752\"\u003eBalanced smoky and cementy flavour\u003c\/li\u003e\n\u003cli data-section-id=\"ipntqn\" data-start=\"1753\" data-end=\"1797\"\u003eWarm, aromatic finish with mineral depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1799\" data-end=\"1802\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1804\" data-end=\"1827\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1808\" data-end=\"1827\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1828\" data-end=\"2636\"\u003e\n\u003cli data-section-id=\"q4ymca\" data-start=\"1828\" data-end=\"1876\"\u003e\n\u003cstrong data-start=\"1830\" data-end=\"1839\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1877\" data-end=\"1918\"\u003e\n\u003cstrong data-start=\"1879\" data-end=\"1890\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"1919\" data-end=\"1958\"\u003e\n\u003cstrong data-start=\"1921\" data-end=\"1931\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-section-id=\"1b7v2m7\" data-start=\"1959\" data-end=\"2019\"\u003e\n\u003cstrong data-start=\"1961\" data-end=\"1972\"\u003eColour:\u003c\/strong\u003e Dark grey to charcoal with smoked undertones\u003c\/li\u003e\n\u003cli data-section-id=\"vskgoh\" data-start=\"2020\" data-end=\"2109\"\u003e\n\u003cstrong data-start=\"2022\" data-end=\"2034\"\u003eTexture:\u003c\/strong\u003e Medium-hard, very snappy; breaks into smooth shards; no grit; non-sticky\u003c\/li\u003e\n\u003cli data-section-id=\"vxmjd\" data-start=\"2110\" data-end=\"2192\"\u003e\n\u003cstrong data-start=\"2112\" data-end=\"2130\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — strong, lasting crunch that softens into a smooth paste\u003c\/li\u003e\n\u003cli data-section-id=\"5icl0z\" data-start=\"2193\" data-end=\"2308\"\u003e\n\u003cstrong data-start=\"2195\" data-end=\"2213\"\u003eTaste Profile:\u003c\/strong\u003e Cementy roasted depth, earthy minerals, warm coconut smoke, basement–gasoline aroma when wet\u003c\/li\u003e\n\u003cli data-section-id=\"qe7ycm\" data-start=\"2309\" data-end=\"2361\"\u003e\n\u003cstrong data-start=\"2311\" data-end=\"2327\"\u003eIngredients:\u003c\/strong\u003e 100% natural Coconut Smoke clay\u003c\/li\u003e\n\u003cli data-section-id=\"103afch\" data-start=\"2362\" data-end=\"2399\"\u003e\n\u003cstrong data-start=\"2364\" data-end=\"2386\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2400\" data-end=\"2424\"\u003e\n\u003cstrong data-start=\"2402\" data-end=\"2413\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-section-id=\"17xn8lu\" data-start=\"2425\" data-end=\"2636\"\u003e\n\u003cstrong data-start=\"2427\" data-end=\"2456\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and traditionally smoked using coconut husks to create a bold, aromatic clay prized for its roasted cement depth and smoky mineral finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2638\" data-end=\"2641\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2643\" data-end=\"2663\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2647\" data-end=\"2661\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2664\" data-end=\"3009\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677791318343,"sku":"03050201892","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677791285575,"sku":"03050201902","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Coconut_Smoke.png?v=1774722242"},{"product_id":"smokey-creamy-bites-indian-edible-clay","title":"Smokey Creamy Bites - Indian Smoky edible clay and creamy chalk treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"67\" data-end=\"81\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"83\" data-end=\"968\"\u003eSmokey Creamy Bites are a natural Indian clay and chalk blend known for their soft smoky crunch and creamy mineral finish. These small flower-shaped bites deliver a satisfying sensory experience with notes of roasted dry fruit clay, charcoal earthiness, creamy white chalk, and soft mineral sweetness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a crumbly creamy finish with a distinctive roasted earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian roasted clay preparation methods, these bites are valued for their grounding texture, authentic smoky crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"970\" data-end=\"985\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"987\" data-end=\"1587\"\u003e\u003cstrong data-start=\"987\" data-end=\"999\"\u003eTexture:\u003c\/strong\u003e Soft medium crunch with crumbly creamy melt-down\u003cbr data-start=\"1048\" data-end=\"1051\"\u003e\u003cstrong data-start=\"1051\" data-end=\"1061\"\u003eTaste:\u003c\/strong\u003e Smoky roasted minerals balanced with creamy white chalk notes\u003cbr data-start=\"1123\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1144\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"1160\" data-end=\"1163\"\u003e\u003cstrong data-start=\"1163\" data-end=\"1174\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1185\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1188\" data-end=\"1201\"\u003eBest for:\u003c\/strong\u003e Smoky clay lovers, ASMR sessions, beginners, creamy texture fans\u003cbr data-start=\"1266\" data-end=\"1269\"\u003e\u003cstrong data-start=\"1269\" data-end=\"1289\"\u003eClay experience:\u003c\/strong\u003e A layered sensory clay with roasted smoky crunches that soften into a creamy, smooth mineral finish.\u003cbr data-start=\"1390\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1393\" data-end=\"1408\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1421\" data-end=\"1424\"\u003e\u003cstrong data-start=\"1424\" data-end=\"1446\"\u003eHydration texture:\u003c\/strong\u003e Becomes velvety, creamy, and lightly powdery when dampened\u003cbr data-start=\"1505\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1508\" data-end=\"1524\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, charcoal clay, dry fruit smoke, creamy minerals\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1589\" data-end=\"1607\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1609\" data-end=\"2165\"\u003e\u003cstrong data-start=\"1609\" data-end=\"1620\"\u003eWeight:\u003c\/strong\u003e 70–80g per pack\u003cbr data-start=\"1636\" data-end=\"1639\"\u003e\u003cstrong data-start=\"1639\" data-end=\"1649\"\u003eShape:\u003c\/strong\u003e Small flower-shaped bites\u003cbr data-start=\"1675\" data-end=\"1678\"\u003e\u003cstrong data-start=\"1678\" data-end=\"1689\"\u003eColour:\u003c\/strong\u003e Dark grey and white marbled tones\u003cbr data-start=\"1723\" data-end=\"1726\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1742\"\u003eIngredients:\u003c\/strong\u003e Dry Fruit Clay and White Chalk (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1827\" data-end=\"1830\"\u003e\u003cstrong data-start=\"1830\" data-end=\"1841\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003cbr data-start=\"1851\" data-end=\"1854\"\u003e\u003cstrong data-start=\"1854\" data-end=\"1883\"\u003eTraditional clay origins:\u003c\/strong\u003e Dry fruit clay is traditionally prepared in India through roasting methods that intensify its smoky aroma, mineral depth, and earthy crunch. Combined with creamy white chalk, this blend creates a softer and more balanced sensory clay experience.\u003cbr data-start=\"2129\" data-end=\"2132\"\u003e\u003cstrong data-start=\"2132\" data-end=\"2148\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2167\" data-end=\"2180\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2182\" data-end=\"2565\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53071950119239,"sku":"0405090169","price":4.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Smokey_Creamy_Bites.png?v=1772741750"},{"product_id":"chikki-clay-treats-for-pica-geophagia","title":"Chikki - Indian Smoky Clay treats","description":"\u003cp data-start=\"22\" data-end=\"741\"\u003eChikki is a beautifully balanced new creation from Rose Clay, offering a completely fresh take on smoky, earthy indulgence. These little palm-sized balls are made from a thoughtful blend of half-roasted dryfruit clay, blackhall and magmitti, resulting in a texture that somehow manages to be dusty, crispy, crumbly \u003cem data-start=\"337\" data-end=\"342\"\u003eand\u003c\/em\u003e crunchy all at once. The smokiness here is low-key, clean and soothing rather than bold or aggressive – think gentle embers and warm earth, not BBQ or firewood. Each bite dissolves smoothly in the mouth with no stickiness or creaminess, just pure earthy satisfaction. This is an entirely new flavour profile, distinct from Rose Clay’s black grey balls and smoky sticks, and truly something special.\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"795\"\u003e\u003cstrong data-start=\"743\" data-end=\"751\"\u003eSize\u003c\/strong\u003e\u003cbr data-start=\"751\" data-end=\"754\"\u003ePalm sized, approximately 3–4 cm per ball\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"849\"\u003e\u003cstrong data-start=\"797\" data-end=\"807\"\u003eWeight\u003c\/strong\u003e\u003cbr data-start=\"807\" data-end=\"810\"\u003eVaries, from 75g\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"876\"\u003e\u003cstrong data-start=\"851\" data-end=\"860\"\u003eShape\u003c\/strong\u003e\u003cbr data-start=\"860\" data-end=\"863\"\u003eRounded balls\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"932\"\u003e\u003cstrong data-start=\"878\" data-end=\"888\"\u003eColour\u003c\/strong\u003e\u003cbr data-start=\"888\" data-end=\"891\"\u003eDeep earthy grey with dark roasted tones\u003c\/p\u003e\n\u003cp data-start=\"934\" data-end=\"1001\"\u003e\u003cstrong data-start=\"934\" data-end=\"945\"\u003eTexture\u003c\/strong\u003e\u003cbr data-start=\"945\" data-end=\"948\"\u003eDusty, crispy, crumbly and crunchy, dissolves cleanly\u003c\/p\u003e\n\u003cp data-start=\"1003\" data-end=\"1083\"\u003e\u003cstrong data-start=\"1003\" data-end=\"1020\"\u003eCrunch factor\u003c\/strong\u003e\u003cbr data-start=\"1020\" data-end=\"1023\"\u003e3 – layered crunch with a soft, dusty break and clean finish\u003c\/p\u003e\n\u003cp data-start=\"1085\" data-end=\"1163\"\u003e\u003cstrong data-start=\"1085\" data-end=\"1102\"\u003eTaste profile\u003c\/strong\u003e\u003cbr data-start=\"1102\" data-end=\"1105\"\u003eEarthy, gently smoky, roasted minerals, clean and soothing\u003c\/p\u003e\n\u003cp data-start=\"1165\" data-end=\"1242\"\u003e\u003cstrong data-start=\"1165\" data-end=\"1180\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-start=\"1180\" data-end=\"1183\"\u003eDryfruit clay (half roasted), blackhall clay, magmitti clay\u003c\/p\u003e\n\u003cp data-start=\"1244\" data-end=\"1273\"\u003e\u003cstrong data-start=\"1244\" data-end=\"1265\"\u003eCountry of origin\u003c\/strong\u003e\u003cbr data-start=\"1265\" data-end=\"1268\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1275\" data-end=\"1297\"\u003e\u003cstrong data-start=\"1275\" data-end=\"1285\"\u003eVendor\u003c\/strong\u003e\u003cbr data-start=\"1285\" data-end=\"1288\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1299\" data-end=\"1512\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1299\" data-end=\"1327\"\u003eTraditional clay origins\u003c\/strong\u003e\u003cbr data-start=\"1327\" data-end=\"1330\"\u003eInspired by traditional Indian roasted clay blends, combining mineral-rich earths with gentle roasting techniques to enhance flavour, texture and aroma without overpowering smokiness\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53156589896007,"sku":"04050901072","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"75g","offer_id":53155746382151,"sku":"04050901071","price":4.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Chikki.png?v=1768586841"},{"product_id":"red-smoke-balls-clay-treats-for-pica-geophagia","title":"Red Smoke Balls - Indian Smoky Clay treats","description":"\u003cp data-end=\"690\" data-start=\"0\"\u003e\u003cstrong data-end=\"20\" data-start=\"0\"\u003eProduct Overview\u003c\/strong\u003e\u003cbr data-end=\"23\" data-start=\"20\"\u003eRed Smoke Balls are a bold, full-bodied blend crafted for those who appreciate depth, richness, and a layered clay profile. Formed into compact 3–4 cm spheres, these pieces combine the grounding earthiness of red khadi with the iron-rich intensity of red Nakumatt, elevated by the subtle smokiness of roasted crumbs scattered throughout. Each ball delivers a firm, satisfying bite that breaks into a textured crumble, gradually releasing its complex flavour — earthy at the core, with metallic undertones and a gentle smoky finish. This is a well-balanced yet powerful combination, offering a deeply satisfying experience for those drawn to richer, more robust clays.\u003c\/p\u003e\n\u003chr data-end=\"695\" data-start=\"692\"\u003e\n\u003cp data-end=\"842\" data-start=\"697\"\u003e\u003cstrong data-end=\"717\" data-start=\"697\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-end=\"720\" data-start=\"717\"\u003eFirm and compact with a solid initial bite, breaking into a slightly coarse crumble with fine, smoky fragments throughout.\u003c\/p\u003e\n\u003chr data-end=\"847\" data-start=\"844\"\u003e\n\u003cp data-end=\"979\" data-start=\"849\"\u003e\u003cstrong data-end=\"866\" data-start=\"849\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-end=\"869\" data-start=\"866\"\u003eEarthy and mineral-forward, layered with metallic iron notes and a subtle smoky undertone from roasted crumbs.\u003c\/p\u003e\n\u003chr data-end=\"984\" data-start=\"981\"\u003e\n\u003cp data-end=\"1152\" data-start=\"986\"\u003e\u003cstrong data-end=\"1005\" data-start=\"986\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-end=\"1008\" data-start=\"1005\"\u003eA steady, evolving experience — starting with a dense bite, moving into a textured crumble, and finishing with lingering earthy and smoky depth.\u003c\/p\u003e\n\u003chr data-end=\"1157\" data-start=\"1154\"\u003e\n\u003cp data-end=\"1177\" data-start=\"1159\"\u003e\u003cstrong data-end=\"1175\" data-start=\"1159\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1453\" data-start=\"1178\"\u003e\n\u003cli data-end=\"1223\" data-start=\"1178\" data-section-id=\"b0ogcd\"\u003eBlend of red khadi and red Nakumatt clays\u003c\/li\u003e\n\u003cli data-end=\"1282\" data-start=\"1224\" data-section-id=\"mzorhu\"\u003eInfused with smoky roasted crumbs for added complexity\u003c\/li\u003e\n\u003cli data-end=\"1334\" data-start=\"1283\" data-section-id=\"q41s1h\"\u003eCompact ball shape for a dense, satisfying bite\u003c\/li\u003e\n\u003cli data-end=\"1390\" data-start=\"1335\" data-section-id=\"6itgcx\"\u003eEarthy, metallic, and lightly smoky flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1453\" data-start=\"1391\" data-section-id=\"143q6eu\"\u003eIdeal for those who enjoy richer, iron-forward clay blends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1458\" data-start=\"1455\"\u003e\n\u003cp data-end=\"1481\" data-start=\"1460\"\u003e\u003cstrong data-end=\"1479\" data-start=\"1460\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2331\" data-start=\"1482\"\u003e\n\u003cli data-end=\"1508\" data-start=\"1482\" data-section-id=\"1f9ufp9\"\u003e\n\u003cstrong data-end=\"1493\" data-start=\"1484\"\u003eSize:\u003c\/strong\u003e 3–4 cm balls\u003c\/li\u003e\n\u003cli data-end=\"1556\" data-start=\"1509\" data-section-id=\"1b0mnnr\"\u003e\n\u003cstrong data-end=\"1522\" data-start=\"1511\"\u003eWeight:\u003c\/strong\u003e Approx. 80g (may vary slightly)\u003c\/li\u003e\n\u003cli data-end=\"1577\" data-start=\"1557\" data-section-id=\"pynqgd\"\u003e\n\u003cstrong data-end=\"1569\" data-start=\"1559\"\u003eShape:\u003c\/strong\u003e Balls\u003c\/li\u003e\n\u003cli data-end=\"1624\" data-start=\"1578\" data-section-id=\"fqg992\"\u003e\n\u003cstrong data-end=\"1591\" data-start=\"1580\"\u003eColour:\u003c\/strong\u003e Deep red with darker speckling\u003c\/li\u003e\n\u003cli data-end=\"1703\" data-start=\"1625\" data-section-id=\"1qdlgzh\"\u003e\n\u003cstrong data-end=\"1639\" data-start=\"1627\"\u003eTexture:\u003c\/strong\u003e Firm, slightly coarse clay that crumbles with smoky fragments\u003c\/li\u003e\n\u003cli data-end=\"1768\" data-start=\"1704\" data-section-id=\"1kchbpm\"\u003e\n\u003cstrong data-end=\"1724\" data-start=\"1706\"\u003eCrunch factor:\u003c\/strong\u003e Medium to strong crunch with a dense bite\u003c\/li\u003e\n\u003cli data-end=\"1843\" data-start=\"1769\" data-section-id=\"vwrehi\"\u003e\n\u003cstrong data-end=\"1789\" data-start=\"1771\"\u003eTaste profile:\u003c\/strong\u003e Earthy, metallic, iron-rich with subtle smoky notes\u003c\/li\u003e\n\u003cli data-end=\"1925\" data-start=\"1844\" data-section-id=\"1rmwq80\"\u003e\n\u003cstrong data-end=\"1862\" data-start=\"1846\"\u003eIngredients:\u003c\/strong\u003e Red khadi clay, red Nakumatt clay, smoky roasted clay crumbs\u003c\/li\u003e\n\u003cli data-end=\"1958\" data-start=\"1926\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"1950\" data-start=\"1928\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"1984\" data-start=\"1959\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"1972\" data-start=\"1961\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2331\" data-start=\"1985\" data-section-id=\"u84r79\"\u003e\n\u003cstrong data-end=\"2016\" data-start=\"1987\"\u003eTraditional clay origins:\u003c\/strong\u003e Red khadi and Nakumatt-style clays are valued across geophagy traditions for their mineral density and rich, iron-forward profiles. These clays are often associated with deeper, more robust flavour experiences, while the addition of roasted elements introduces a smoky dimension that enhances both aroma and taste.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53209028231495,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_044d501c-dbbe-4fd6-a4f6-5f55f4657bac.png?v=1775479174"},{"product_id":"black-pucks-clay-treats-for-pica-geophagia","title":"Black Pucks - Smoky Indian Clay treats","description":"\u003cp data-start=\"104\" data-end=\"573\"\u003eBlack Pucks are bold, smoky clay discs crafted for those who crave depth, roast, and mineral-rich earthiness. Made from a grounding blend of Dryfruit clay and Magmitti, these dark pucks deliver a satisfying, crumbly crunch with a clean snap at the first bite. Their deep black and charcoal-grey tones hint at the roasted, smoky character within, making them an ideal choice for seasoned clay lovers who enjoy a robust, no-nonsense crunch with a lingering earthy finish.\u003c\/p\u003e\n\u003cp data-start=\"580\" data-end=\"630\"\u003e\u003cstrong data-start=\"580\" data-end=\"588\"\u003eSize\u003c\/strong\u003e\u003cbr data-start=\"588\" data-end=\"591\"\u003eVaries, approximately 4–6 cm per puck\u003c\/p\u003e\n\u003cp data-start=\"632\" data-end=\"660\"\u003e\u003cstrong data-start=\"632\" data-end=\"642\"\u003eWeight\u003c\/strong\u003e\u003cbr data-start=\"642\" data-end=\"645\"\u003eApprox. 100 g\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"713\"\u003e\u003cstrong data-start=\"662\" data-end=\"671\"\u003eShape\u003c\/strong\u003e\u003cbr data-start=\"671\" data-end=\"674\"\u003ePucks (some pieces may arrive broken)\u003c\/p\u003e\n\u003cp data-start=\"715\" data-end=\"748\"\u003e\u003cstrong data-start=\"715\" data-end=\"725\"\u003eColour\u003c\/strong\u003e\u003cbr data-start=\"725\" data-end=\"728\"\u003eBlack to dark grey\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"803\"\u003e\u003cstrong data-start=\"750\" data-end=\"761\"\u003eTexture\u003c\/strong\u003e\u003cbr data-start=\"761\" data-end=\"764\"\u003eCrumbly crunch with a firm outer bite\u003c\/p\u003e\n\u003cp data-start=\"805\" data-end=\"908\"\u003e\u003cstrong data-start=\"805\" data-end=\"822\"\u003eCrunch Factor\u003c\/strong\u003e\u003cbr data-start=\"822\" data-end=\"825\"\u003e3 – Firm and crunchy with a clean snap, breaking down into soft, manageable bites\u003c\/p\u003e\n\u003cp data-start=\"910\" data-end=\"968\"\u003e\u003cstrong data-start=\"910\" data-end=\"927\"\u003eTaste Profile\u003c\/strong\u003e\u003cbr data-start=\"927\" data-end=\"930\"\u003eSmoky, earthy, roasted mineral notes\u003c\/p\u003e\n\u003cp data-start=\"970\" data-end=\"1018\"\u003e\u003cstrong data-start=\"970\" data-end=\"985\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-start=\"985\" data-end=\"988\"\u003eDryfruit clay, Magmitti clay\u003c\/p\u003e\n\u003cp data-start=\"1020\" data-end=\"1051\"\u003e\u003cstrong data-start=\"1020\" data-end=\"1041\"\u003eCountry of Origin\u003c\/strong\u003e\u003cbr data-start=\"1041\" data-end=\"1044\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1077\"\u003e\u003cstrong data-start=\"1053\" data-end=\"1063\"\u003eVendor\u003c\/strong\u003e\u003cbr data-start=\"1063\" data-end=\"1066\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1079\" data-end=\"1320\"\u003e\u003cstrong data-start=\"1079\" data-end=\"1107\"\u003eTraditional Clay Origins\u003c\/strong\u003e\u003cbr data-start=\"1107\" data-end=\"1110\"\u003eInspired by traditional Indian roasted clay practices, combining Dryfruit clay—known for its deep, smoky character—with Magmitti, a mineral-rich clay valued for its grounding, earthy flavour and sturdy texture.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53250846425415,"sku":"0405090098","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Black_Pucks.png?v=1774822376"},{"product_id":"caolin-humo-smoked-mexican-edible-kaolin-clay","title":"Caolín Humo - Edible Mexican smoky kaolin clay","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"61\" data-end=\"75\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"77\" data-end=\"931\"\u003eCaolín Humo is a natural Mexican kaolin clay known for its gentle smoky crunch and velvety creamy mineral profile. These irregular smoked chunks deliver a satisfying sensory experience with notes of damp earth, wet concrete, soft chalk, and lingering wood-smoke, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a silky creamy finish with a distinctive smoky earth character appreciated within geophagia and texture-focused communities. Traditionally associated with artisanal Mexican clay preparation methods, this smoked kaolin is valued for its grounding texture, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"933\" data-end=\"948\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"950\" data-end=\"1582\"\u003e\u003cstrong data-start=\"950\" data-end=\"962\"\u003eTexture:\u003c\/strong\u003e Gentle crisp crunch with soft silky creamy melt-down\u003cbr data-start=\"1015\" data-end=\"1018\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1028\"\u003eTaste:\u003c\/strong\u003e Earthy smoky minerals with wet concrete and soft chalk notes\u003cbr data-start=\"1089\" data-end=\"1092\"\u003e\u003cstrong data-start=\"1092\" data-end=\"1110\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1121\" data-end=\"1124\"\u003e\u003cstrong data-start=\"1124\" data-end=\"1135\"\u003eOrigin:\u003c\/strong\u003e 🇲🇽 Mexico\u003cbr data-start=\"1147\" data-end=\"1150\"\u003e\u003cstrong data-start=\"1150\" data-end=\"1163\"\u003eBest for:\u003c\/strong\u003e Smoky clay lovers, ASMR sessions, creamy texture fans, experienced clay enthusiasts\u003cbr data-start=\"1247\" data-end=\"1250\"\u003e\u003cstrong data-start=\"1250\" data-end=\"1270\"\u003eClay experience:\u003c\/strong\u003e A layered sensory clay with crisp smoky bites that soften into a smooth velvety mineral paste with lingering earthy warmth.\u003cbr data-start=\"1394\" data-end=\"1397\"\u003e\u003cstrong data-start=\"1397\" data-end=\"1412\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1425\" data-end=\"1428\"\u003e\u003cstrong data-start=\"1428\" data-end=\"1450\"\u003eHydration texture:\u003c\/strong\u003e Becomes creamy, silky, and lightly smooth with minimal grit\u003cbr data-start=\"1510\" data-end=\"1513\"\u003e\u003cstrong data-start=\"1513\" data-end=\"1529\"\u003eAroma notes:\u003c\/strong\u003e Wood smoke, damp soil, wet concrete, soft chalk dust\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1584\" data-end=\"1602\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1604\" data-end=\"2190\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1615\"\u003eWeight:\u003c\/strong\u003e Up to 100g\u003cbr data-start=\"1626\" data-end=\"1629\"\u003e\u003cstrong data-start=\"1629\" data-end=\"1639\"\u003eShape:\u003c\/strong\u003e Irregular smoked chunks with natural break lines\u003cbr data-start=\"1688\" data-end=\"1691\"\u003e\u003cstrong data-start=\"1691\" data-end=\"1702\"\u003eColour:\u003c\/strong\u003e Deep grey to charcoal-toned\u003cbr data-start=\"1730\" data-end=\"1733\"\u003e\u003cstrong data-start=\"1733\" data-end=\"1749\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Smoked Kaolin Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1835\" data-end=\"1838\"\u003e\u003cstrong data-start=\"1838\" data-end=\"1849\"\u003eVendor:\u003c\/strong\u003e La Sobrina\u003cbr data-start=\"1860\" data-end=\"1863\"\u003e\u003cstrong data-start=\"1863\" data-end=\"1892\"\u003eTraditional clay origins:\u003c\/strong\u003e Kaolin clay has long been valued throughout Mexico for its purity and balanced mineral profile. Traditional smoking and heating methods deepen the earthy aroma and flavour, creating a richer sensory experience connected to elemental clay preparation traditions.\u003cbr data-start=\"2154\" data-end=\"2157\"\u003e\u003cstrong data-start=\"2157\" data-end=\"2173\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2192\" data-end=\"2205\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2207\" data-end=\"2590\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53928343208263,"sku":"0304190092","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53928343142727,"sku":"0304190091","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_04ce977a-5fa3-4bdb-9986-738155b5cbcd.png?v=1774149341"},{"product_id":"chinese-baked-loess-balls-natural-eddible-clay-filled","title":"Chinese Baked Loess Filled Balls - Smoky Chinese Loess Spheres filled with Chinese Clay Crumbs","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eChinese Baked Loess Balls are artisan-crafted loess clay treats known for their compact dusty texture, smooth melt-down, and deeply atmospheric earthy flavour. Made from baked Chinese loess clay and shaped into rounded ball forms, these pieces deliver a satisfying medium snap before breaking into a fine, powdery consistency that melts effortlessly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike traditional loess bars or chunks, these baked spheres develop a richer, darker profile through the baking process. The flavour combines classic loess earthiness with subtle smoky notes, damp soil character, and gentle natural sweetness. Notes of wet land, freshly turned earth, and cool basement-like minerals create a layered sensory experience that feels both grounding and comforting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture remains clean and grit-free throughout, transforming from a compact dust-like bite into a smooth, velvety finish without sticking. Traditionally inspired by the mineral-rich loess deposits of northern China, these baked clay balls offer a unique take on a classic loess experience, prized for their balance of earthy depth, dusty crunch, and melt-in-the-mouth softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Compact dusty snap with smooth powdery melt\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy loess, damp soil, smoky minerals, subtle sweetness, basement notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇨🇳 China, Loess Plateau\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loess enthusiasts, earthy flavour lovers, ASMR sessions, smooth texture seekers\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A compact baked loess clay that transitions from a satisfying dusty snap into a silky, grit-free melt with rich earthy complexity\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp dusty crack\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes intensely earthy with amplified damp-soil aroma and soft muddy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wet land, petrichor, basement minerals, dusty earth, light smoke\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 260-290g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rounded balls \/ moon cake-style spheres\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yellow-brown to warm earthy tan\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Baked Chinese Loess Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rou Ding\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sourced from the mineral-rich Chinese Loess Plateau, where wind-deposited loess soils have accumulated over thousands of years. Loess clays are prized for their soft, powdery texture, distinctive petrichor aroma, and smooth melt-down characteristics.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eShipping note\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnfortunately, some of our Chinese clay items have not travelled particularly well during international shipping. Due to the naturally fragile and powdery nature of loess clay, many pieces arrived cracked or broken during transit. Rather than discard these beautiful clays, we now offer certain varieties in broken pieces, fragments, or crumb form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe texture, flavour, aroma, and overall sensory experience remain exactly the same. In many cases, the broken pieces are actually easier to enjoy, allowing you to experience the same authentic Chinese loess character without needing to break larger pieces yourself.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53541428756807,"sku":"0302230244","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0f57de49-dedf-4be5-b4ed-bbd79177073e.png?v=1780256252"},{"product_id":"muddy-cakes","title":"Muddy Cakes - Roasted Smoky Indian Clay treats","description":"\u003ch3 data-end=\"114\" data-start=\"88\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"112\" data-start=\"92\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"574\" data-start=\"115\"\u003eMuddy Cakes are rich, cube-shaped clay treats crafted from a complex blend of roasted and raw clays, sourced from Rose Clay. Built for those who crave depth and intensity, each cube delivers a layered, smoky experience with unmistakable gasoline undertones. The fusion of Full Roasted, Half Roasted, Red Nakumatt, Butter Grey, Dry Fruit, Diamond, and Almond clays creates a bold, multi-dimensional profile that evolves from the first crunch to the final melt.\u003c\/p\u003e\n\u003ch3 data-end=\"602\" data-start=\"576\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"600\" data-start=\"580\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"843\" data-start=\"603\"\u003eThese cubes offer a firm, structured bite with a deeply satisfying crunch. The roasted elements bring a crisp snap, while the mixed clay composition ensures a varied breakdown—shifting from chunky fragments to a soft, slightly gritty paste.\u003c\/p\u003e\n\u003ch3 data-end=\"868\" data-start=\"845\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"866\" data-start=\"849\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1201\" data-start=\"869\"\u003eExpect a dominant smoky flavour with strong gasoline notes running throughout. The roasted clays introduce hints of charcoal and ash, while the blend of grey and red clays adds earthy depth—think damp soil, asphalt, and warm minerals. The aroma is intense and lingering, perfect for those who enjoy bold, sensory-rich clay profiles.\u003c\/p\u003e\n\u003ch3 data-end=\"1228\" data-start=\"1203\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1226\" data-start=\"1207\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1513\" data-start=\"1229\"\u003eMuddy Cakes are all about complexity and contrast. Each cube delivers a layered journey—crisp, smoky, mineral-heavy, and slightly creamy as it melts down. Ideal for seasoned clay lovers seeking a stronger, more adventurous flavour profile with a satisfying crunch-to-paste transition.\u003c\/p\u003e\n\u003chr data-end=\"1518\" data-start=\"1515\"\u003e\n\u003ch3 data-end=\"1540\" data-start=\"1520\" data-section-id=\"pm8yra\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1540\" data-start=\"1524\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1752\" data-start=\"1541\"\u003e\n\u003cli data-end=\"1584\" data-start=\"1541\" data-section-id=\"1hiea2j\"\u003eSmoky, gasoline-forward flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1630\" data-start=\"1585\" data-section-id=\"1kqp6tf\"\u003eMulti-clay blend for depth and complexity\u003c\/li\u003e\n\u003cli data-end=\"1667\" data-start=\"1631\" data-section-id=\"i5p1bn\"\u003eRoasted and raw clay combination\u003c\/li\u003e\n\u003cli data-end=\"1715\" data-start=\"1668\" data-section-id=\"1r5a3ne\"\u003eCube shape for structured, satisfying bites\u003c\/li\u003e\n\u003cli data-end=\"1752\" data-start=\"1716\" data-section-id=\"fn4aji\"\u003eBold, intense sensory experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1757\" data-start=\"1754\"\u003e\n\u003ch3 data-end=\"1782\" data-start=\"1759\" data-section-id=\"o9mgun\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1782\" data-start=\"1763\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2464\" data-start=\"1783\"\u003e\n\u003cli data-end=\"1813\" data-start=\"1783\" data-section-id=\"17nfjxf\"\u003e\n\u003cstrong data-end=\"1794\" data-start=\"1785\"\u003eSize:\u003c\/strong\u003e Bite-sized cubes\u003c\/li\u003e\n\u003cli data-end=\"1848\" data-start=\"1814\" data-section-id=\"1w44kng\"\u003e\n\u003cstrong data-end=\"1827\" data-start=\"1816\"\u003eWeight:\u003c\/strong\u003e Approx. 110g total\u003c\/li\u003e\n\u003cli data-end=\"1869\" data-start=\"1849\" data-section-id=\"116w84f\"\u003e\n\u003cstrong data-end=\"1861\" data-start=\"1851\"\u003eShape:\u003c\/strong\u003e Cubes\u003c\/li\u003e\n\u003cli data-end=\"1926\" data-start=\"1870\" data-section-id=\"1c6rffy\"\u003e\n\u003cstrong data-end=\"1883\" data-start=\"1872\"\u003eColour:\u003c\/strong\u003e Mixed tones of grey, brown, and deep red\u003c\/li\u003e\n\u003cli data-end=\"1974\" data-start=\"1927\" data-section-id=\"5thlrs\"\u003e\n\u003cstrong data-end=\"1941\" data-start=\"1929\"\u003eTexture:\u003c\/strong\u003e Firm, crunchy, slightly gritty\u003c\/li\u003e\n\u003cli data-end=\"2025\" data-start=\"1975\" data-section-id=\"1m0m0eb\"\u003e\n\u003cstrong data-end=\"1995\" data-start=\"1977\"\u003eCrunch Factor:\u003c\/strong\u003e 3 crunch, varied crumble\u003c\/li\u003e\n\u003cli data-end=\"2096\" data-start=\"2026\" data-section-id=\"quaj4u\"\u003e\n\u003cstrong data-end=\"2046\" data-start=\"2028\"\u003eTaste Profile:\u003c\/strong\u003e Smoky, gasoline, charcoal, earthy, mineral-rich\u003c\/li\u003e\n\u003cli data-end=\"2229\" data-start=\"2097\" data-section-id=\"1tqu7q9\"\u003e\n\u003cstrong data-end=\"2115\" data-start=\"2099\"\u003eIngredients:\u003c\/strong\u003e Full Roasted Clay, Half Roasted Clay, Red Nakumatt, Butter Grey Clay, Dry Fruit Clay, Diamond Clay, Almond Clay\u003c\/li\u003e\n\u003cli data-end=\"2262\" data-start=\"2230\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2254\" data-start=\"2232\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2288\" data-start=\"2263\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2276\" data-start=\"2265\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2464\" data-start=\"2289\" data-section-id=\"13d51t3\"\u003e\n\u003cstrong data-end=\"2320\" data-start=\"2291\"\u003eTraditional Clay Origins:\u003c\/strong\u003e A fusion of traditional Indian clays, combining roasted and natural varieties known for their bold, smoky, and mineral-forward taste profiles\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53566440702279,"sku":"0405090146","price":6.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_40313357-6e88-4224-a0df-02f9ee09f709.png?v=1776411927"},{"product_id":"terra-pakora","title":"Terra Pakora - Dry fruit coated in Terracotta - Rich Smoky Indian Clay treats","description":"\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"123\" data-end=\"717\"\u003e\u003cstrong data-start=\"123\" data-end=\"135\"\u003eTexture:\u003c\/strong\u003e Crisp outer coating with a firm, dense inner crunch\u003cbr data-start=\"187\" data-end=\"190\"\u003e\u003cstrong data-start=\"190\" data-end=\"208\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"219\" data-end=\"222\"\u003e\u003cstrong data-start=\"222\" data-end=\"232\"\u003eTaste:\u003c\/strong\u003e Smoky and dry with subtle iron-rich mineral notes\u003cbr data-start=\"282\" data-end=\"285\"\u003e\u003cstrong data-start=\"285\" data-end=\"297\"\u003eSensory:\u003c\/strong\u003e Layered bite with contrast between coating and core\u003cbr data-start=\"349\" data-end=\"352\"\u003e\u003cstrong data-start=\"352\" data-end=\"363\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"400\" data-end=\"403\"\u003e\u003cstrong data-start=\"403\" data-end=\"412\"\u003eUses:\u003c\/strong\u003e Ideal for crunch cravings, layered texture seekers, and those exploring coated clay forms\u003cbr data-start=\"502\" data-end=\"505\"\u003e\u003cstrong data-start=\"505\" data-end=\"525\"\u003eClay Experience:\u003c\/strong\u003e Best suited for those who enjoy a slightly bold, textured profile with variation in each bite; suitable for both curious beginners and experienced users seeking something a little different\u003c\/p\u003e\n\u003ch2 data-section-id=\"53drpp\" data-start=\"724\" data-end=\"745\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"747\" data-end=\"1057\"\u003eTerra Pakora is a distinctive clay creation inspired by the familiar shape and feel of coated bites, reinterpreted through a grounded, earthy lens. Each piece features a smoky dry fruit core wrapped in a fine terracotta dust paste, creating a naturally layered structure that delivers both texture and depth.\u003c\/p\u003e\n\u003cp data-start=\"1059\" data-end=\"1306\"\u003eThe terracotta coating introduces a gentle mineral edge with faint iron-rich warmth, while the centre offers a more dominant smoky crunch. This balance keeps the profile earthy yet approachable, avoiding heaviness while still offering character.\u003c\/p\u003e\n\u003cp data-start=\"1308\" data-end=\"1561\"\u003eRooted in traditional Indian clay practices, Terra Pakora reflects the use of natural materials and coating techniques to enhance both texture and sensory variation. Its irregular shapes add to the authenticity, making each piece feel slightly unique.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y0ga8t\" data-start=\"1568\" data-end=\"1589\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1591\" data-end=\"1772\"\u003eThe first bite meets a light, crisp outer shell that gives way easily without resistance. This terracotta layer provides a delicate snap before transitioning into the denser core.\u003c\/p\u003e\n\u003cp data-start=\"1774\" data-end=\"2108\"\u003eInside, the texture becomes firmer and more compact, delivering a steady, satisfying crunch. The contrast between the thin coating and the solid centre creates a layered mouthfeel that moves from crisp to dense without any grittiness. Each piece breaks cleanly, maintaining a smooth, controlled crumble rather than a dusty collapse.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1i2bm5g\" data-start=\"2115\" data-end=\"2133\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2135\" data-end=\"2332\"\u003eThe flavour profile leans predominantly smoky, with dry, roasted notes forming the core experience. This smokiness is clean and steady rather than overpowering, giving the blend a grounded depth.\u003c\/p\u003e\n\u003cp data-start=\"2334\" data-end=\"2569\"\u003eThe terracotta coating introduces a subtle mineral complexity, with faint iron-like undertones that sit quietly in the background. These notes enhance the overall profile rather than dominate it, adding a gentle warmth to the finish.\u003c\/p\u003e\n\u003cp data-start=\"2571\" data-end=\"2787\"\u003eAroma is lightly earthy with hints of dry clay and roasted elements, becoming more noticeable as the piece breaks down. The flavour develops gradually, starting dry and smoky before revealing a soft mineral finish.\u003c\/p\u003e\n\u003ch2 data-section-id=\"9w1huj\" data-start=\"2794\" data-end=\"2818\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2820\" data-end=\"3288\"\u003e\u003cstrong data-start=\"2820\" data-end=\"2831\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"2836\" data-end=\"2839\"\u003e\u003cstrong data-start=\"2839\" data-end=\"2849\"\u003eShape:\u003c\/strong\u003e Irregular chunks\u003cbr data-start=\"2866\" data-end=\"2869\"\u003e\u003cstrong data-start=\"2869\" data-end=\"2880\"\u003eColour:\u003c\/strong\u003e Warm terracotta outer coating with deeper earthy tones inside\u003cbr data-start=\"2942\" data-end=\"2945\"\u003e\u003cstrong data-start=\"2945\" data-end=\"2961\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay and Traditional Elements (No preservatives, additives, or colourings)\u003cbr data-start=\"3049\" data-end=\"3052\"\u003e\u003cstrong data-start=\"3052\" data-end=\"3063\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003cbr data-start=\"3073\" data-end=\"3076\"\u003e\u003cstrong data-start=\"3076\" data-end=\"3105\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by traditional Indian terracotta applications, where natural clay coatings are used to enhance texture and create layered sensory experiences rooted in geophagia practices\u003c\/p\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3295\" data-end=\"3310\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:b2c11925-8a3f-4d4c-81ab-8e2a3ce43e48-31\" data-testid=\"conversation-turn-12\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"fcf402a1-dea2-4031-91c3-3a4bdb7a5b90\" dir=\"auto\" data-message-model-slug=\"gpt-5-3-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"143\" data-end=\"526\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53616577872199,"sku":"0405090177","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_d5e3124a-3653-4516-adcd-bc6296a46d70.png?v=1778027584"},{"product_id":"smokey-mirage-indian-edible-clay-pucks-treats","title":"Smokey Mirage - Mildly Smoky Indian Edible Clay treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"59\" data-end=\"73\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"75\" data-end=\"969\"\u003eSmokey Mirage is a natural Indian clay blend known for its medium smoky crunch and smooth baked-earth mineral profile. These compact clay pucks deliver a satisfying sensory experience with notes of roasted clay pot dust, smoky minerals, baked terracotta, and rich earthy Nakumatt undertones, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a soft powdery crumble with a distinctive smoky earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian clay pot materials and roasted clay preparation methods, this blend is valued for its grounding texture, authentic smoky crunch, and layered sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"971\" data-end=\"986\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"988\" data-end=\"1653\"\u003e\u003cstrong data-start=\"988\" data-end=\"1000\"\u003eTexture:\u003c\/strong\u003e Firm medium crunch with smooth powdery crumble\u003cbr data-start=\"1047\" data-end=\"1050\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1060\"\u003eTaste:\u003c\/strong\u003e Smoky baked earth with mineral-rich Nakumatt and roasted clay notes\u003cbr data-start=\"1128\" data-end=\"1131\"\u003e\u003cstrong data-start=\"1131\" data-end=\"1149\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1160\" data-end=\"1163\"\u003e\u003cstrong data-start=\"1163\" data-end=\"1174\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1185\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1188\" data-end=\"1201\"\u003eBest for:\u003c\/strong\u003e Smoky clay lovers, ASMR sessions, balanced crunch fans, experienced clay enthusiasts\u003cbr data-start=\"1286\" data-end=\"1289\"\u003e\u003cstrong data-start=\"1289\" data-end=\"1309\"\u003eClay experience:\u003c\/strong\u003e A slow-building smoky clay experience with firm earthy bites that soften into smooth mineral-rich powdery melts.\u003cbr data-start=\"1422\" data-end=\"1425\"\u003e\u003cstrong data-start=\"1425\" data-end=\"1440\"\u003eASMR level:\u003c\/strong\u003e Dusty crack\u003cbr data-start=\"1452\" data-end=\"1455\"\u003e\u003cstrong data-start=\"1455\" data-end=\"1477\"\u003eHydration texture:\u003c\/strong\u003e Softens into a creamy smoky paste with smooth mineral consistency and minimal grit\u003cbr data-start=\"1560\" data-end=\"1563\"\u003e\u003cstrong data-start=\"1563\" data-end=\"1579\"\u003eAroma notes:\u003c\/strong\u003e Roasted clay, smoky terracotta, baked earth, warm minerals, charcoal dust\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1655\" data-end=\"1673\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1675\" data-end=\"2251\"\u003e\u003cstrong data-start=\"1675\" data-end=\"1686\"\u003eWeight:\u003c\/strong\u003e Approximately 100g per pack\u003cbr data-start=\"1714\" data-end=\"1717\"\u003e\u003cstrong data-start=\"1717\" data-end=\"1727\"\u003eShape:\u003c\/strong\u003e Compact clay pucks\u003cbr data-start=\"1746\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1749\" data-end=\"1760\"\u003eColour:\u003c\/strong\u003e Muted earthy grey-brown and smoky terracotta tones\u003cbr data-start=\"1811\" data-end=\"1814\"\u003e\u003cstrong data-start=\"1814\" data-end=\"1830\"\u003eIngredients:\u003c\/strong\u003e Clay Pot Dust, Smokey Clay, and Juhu Nakumatt (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1930\" data-end=\"1933\"\u003e\u003cstrong data-start=\"1933\" data-end=\"1944\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003cbr data-start=\"1954\" data-end=\"1957\"\u003e\u003cstrong data-start=\"1957\" data-end=\"1986\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian clay pot materials and naturally smoked clay preparations, this blend combines roasted earthy depth with mineral-rich Nakumatt textures to create a balanced and atmospheric sensory clay experience.\u003cbr data-start=\"2215\" data-end=\"2218\"\u003e\u003cstrong data-start=\"2218\" data-end=\"2234\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2253\" data-end=\"2266\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2268\" data-end=\"2651\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53667397402951,"sku":"0405090173","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/SmokyMirage.png?v=1779288101"},{"product_id":"indian-clay-bundle-flavour-roasted-and-smoky","title":"Indian Raw Clay Bundle - Flavour: Roasted, Smoky and Petrol tones","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"354\" data-start=\"21\"\u003eA bold and immersive selection for lovers of deep, roasted profiles, the Indian Raw Clay Bundle brings together five distinctive clays in one richly layered set. Carefully curated from traditional sources in India, this bundle showcases the full spectrum of roasted and smoky notes — from gently toasted to deeply fired and aromatic.\u003c\/p\u003e\n\u003cp data-end=\"658\" data-start=\"356\"\u003eEach 100g portion offers its own unique character, allowing you to explore how roasting and smoking techniques transform both flavour and texture. Whether you prefer subtle warmth or intense, kiln-fired depth, this bundle delivers a complete sensory journey through India’s most sought-after raw clays.\u003c\/p\u003e\n\u003chr data-end=\"663\" data-start=\"660\"\u003e\n\u003ch2 data-end=\"684\" data-start=\"665\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"973\" data-start=\"686\"\u003eA varied and dynamic experience across the bundle. Expect everything from firm, snappy chunks to slightly brittle, crumbly bites depending on the clay. Some pieces deliver a clean, dry crunch, while others soften gradually, breaking down into smooth, meltable textures with minimal grit.\u003c\/p\u003e\n\u003chr data-end=\"978\" data-start=\"975\"\u003e\n\u003ch2 data-end=\"996\" data-start=\"980\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1285\" data-start=\"998\"\u003eRich, earthy, and deeply aromatic. Roasted profiles bring warm, nutty, almost toasted mineral notes, while the smoked varieties introduce a darker, fire-kissed intensity. Hints of char, dry earth, and subtle bitterness balance beautifully with the natural mineral sweetness of the clays.\u003c\/p\u003e\n\u003chr data-end=\"1290\" data-start=\"1287\"\u003e\n\u003ch2 data-end=\"1310\" data-start=\"1292\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1722\" data-start=\"1312\"\u003eThis bundle is ideal for those who enjoy exploring contrast. Move from the lighter, gently roasted tones of Dryfruit and Half Roasted Nakumatt into the deeper, more intense profiles of Full Roasted and Smoked Nakumatt, finishing with the bold, grounding character of Blackhall clay. Each variety offers a slightly different pace — from quick crunch-and-melt satisfaction to slower, more contemplative textures.\u003c\/p\u003e\n\u003chr data-end=\"1727\" data-start=\"1724\"\u003e\n\u003ch2 data-end=\"1744\" data-start=\"1729\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1954\" data-start=\"1746\"\u003e\n\u003cli data-end=\"1790\" data-start=\"1746\" data-section-id=\"aidt2w\"\u003eFive distinct Indian clays in one bundle\u003c\/li\u003e\n\u003cli data-end=\"1829\" data-start=\"1791\" data-section-id=\"118trmc\"\u003eRoasted and smoky flavour spectrum\u003c\/li\u003e\n\u003cli data-end=\"1876\" data-start=\"1830\" data-section-id=\"17i0j30\"\u003eBalanced mix of textures and crunch levels\u003c\/li\u003e\n\u003cli data-end=\"1914\" data-start=\"1877\" data-section-id=\"cjc7yf\"\u003eIdeal for sampling and comparison\u003c\/li\u003e\n\u003cli data-end=\"1954\" data-start=\"1915\" data-section-id=\"qor4hr\"\u003eGenerous 100g portions of each clay\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1959\" data-start=\"1956\"\u003e\n\u003ch2 data-end=\"1979\" data-start=\"1961\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2628\" data-start=\"1981\"\u003e\n\u003cli data-end=\"2026\" data-start=\"1981\" data-section-id=\"1asq4r5\"\u003e\n\u003cstrong data-end=\"1992\" data-start=\"1983\"\u003eSize:\u003c\/strong\u003e Mixed chunks and natural pieces\u003c\/li\u003e\n\u003cli data-end=\"2064\" data-start=\"2027\" data-section-id=\"1iutnvb\"\u003e\n\u003cstrong data-end=\"2040\" data-start=\"2029\"\u003eWeight:\u003c\/strong\u003e Select between 500g total (5 × 100g) and \u003cmeta charset=\"utf-8\"\u003e250g total (5 × 50g)\u003c\/li\u003e\n\u003cli data-end=\"2110\" data-start=\"2065\" data-section-id=\"y7yve4\"\u003e\n\u003cstrong data-end=\"2077\" data-start=\"2067\"\u003eShape:\u003c\/strong\u003e Irregular chunks and fragments\u003c\/li\u003e\n\u003cli data-end=\"2195\" data-start=\"2111\" data-section-id=\"swhs1t\"\u003e\n\u003cstrong data-end=\"2124\" data-start=\"2113\"\u003eColour:\u003c\/strong\u003e Varies from light earthy tones to deep roasted browns and near-black\u003c\/li\u003e\n\u003cli data-end=\"2243\" data-start=\"2196\" data-section-id=\"151b1dm\"\u003e\n\u003cstrong data-end=\"2210\" data-start=\"2198\"\u003eTexture:\u003c\/strong\u003e Firm to crumbly, some meltable\u003c\/li\u003e\n\u003cli data-end=\"2300\" data-start=\"2244\" data-section-id=\"es10s2\"\u003e\n\u003cstrong data-end=\"2264\" data-start=\"2246\"\u003eCrunch factor:\u003c\/strong\u003e Medium to high, depending on clay\u003c\/li\u003e\n\u003cli data-end=\"2360\" data-start=\"2301\" data-section-id=\"1jg3ns5\"\u003e\n\u003cstrong data-end=\"2321\" data-start=\"2303\"\u003eTaste profile:\u003c\/strong\u003e Roasted, smoky, earthy, mineral-rich\u003c\/li\u003e\n\u003cli data-end=\"2487\" data-start=\"2361\" data-section-id=\"rxltmg\"\u003e\n\u003cstrong data-end=\"2379\" data-start=\"2363\"\u003eIngredients:\u003c\/strong\u003e Natural edible clays (Dryfruit, Half Roasted Nakumatt, Full Roasted Nakumatt, Smoked Nakumatt, Blackhall)\u003c\/li\u003e\n\u003cli data-end=\"2520\" data-start=\"2488\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"2512\" data-start=\"2490\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2553\" data-start=\"2521\" data-section-id=\"1cyqejm\"\u003e\n\u003cstrong data-end=\"2534\" data-start=\"2523\"\u003eVendor:\u003c\/strong\u003e AJ Premium Clays\u003c\/li\u003e\n\u003cli data-end=\"2628\" data-start=\"2554\" data-section-id=\"16pd21v\"\u003e\n\u003cstrong data-end=\"2585\" data-start=\"2556\"\u003eTraditional clay origins:\u003c\/strong\u003e Indian roasted and smoked clay varieties\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697636630855,"sku":"0806020031","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53697636663623,"sku":"0806020032","price":18.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_89243208-9815-4a6d-94c0-9887da2b4294.png?v=1750109923"},{"product_id":"clays-all-arounds-smoky-sticks-indian-light-smoky-clay-treats","title":"Clays All Around's Smoky Sticks - Indian light smoky clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"75\" data-end=\"97\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"98\" data-end=\"488\"\u003eSmoky Sticks are thick, hand-formed clay sticks crafted from a carefully layered blend of Dryfruit, Magmitti and Fully Roasted clays.  The result is a bold, structured smoky clay experience with a firm bite, gritty depth, and a distinctly roasted-earth character.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"870\"\u003eEach stick measures approximately 4–6 cm and delivers a clean, crisp crunch with a dense, compact structure. The Clays All Around batch is the most intense expression of this style, offering a super smoky, heavily roasted edge with a tightly bound form and no crumbly breakage. When moistened, it releases a strong petrichor aroma, echoing rain-soaked earth and mineral-rich soil.\u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1184\"\u003eThe flavour profile is rich and layered, moving from smoky dust and roasted Nakumatt tones into deeper notes of cement earth, incense, and faint petrol-like minerality. This batch is particularly suited to those who prefer a powerful, unified smoky profile with minimal fragmentation and maximum roast intensity.\u003c\/p\u003e\n\u003chr data-start=\"1186\" data-end=\"1189\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"1191\" data-end=\"1213\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"1214\" data-end=\"1401\"\u003eFirm, compacted stick structure with no loose crumbs.\u003cbr data-start=\"1267\" data-end=\"1270\"\u003eClean break with dense internal resistance.\u003cbr data-start=\"1313\" data-end=\"1316\"\u003eCrunch level: medium (3\/5), leaning towards tight and controlled rather than brittle.\u003c\/p\u003e\n\u003chr data-start=\"1403\" data-end=\"1406\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1408\" data-end=\"1427\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1428\" data-end=\"1684\"\u003eDeep smoky roasted clay with strong earthy undertones.\u003cbr data-start=\"1482\" data-end=\"1485\"\u003eNotes of petrichor, incense, damp mineral soil, cement dust, and subtle gasoline-like hints.\u003cbr data-start=\"1577\" data-end=\"1580\"\u003eHeavily roasted character dominates, with less variation but more intensity compared to lighter batches.\u003c\/p\u003e\n\u003chr data-start=\"1686\" data-end=\"1689\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1691\" data-end=\"1712\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1713\" data-end=\"2096\"\u003eA bold, concentrated smoky clay experience designed for those who prefer intensity over variation. The Clays All Around batch focuses on cohesion and roast depth, creating a consistent flavour arc from first bite to finish. The compact structure enhances the slow release of smoky-earth notes, making it a steady, immersive sensory profile rather than a fragmented crunch experience.\u003c\/p\u003e\n\u003chr data-start=\"2098\" data-end=\"2101\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"2103\" data-end=\"2121\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"2122\" data-end=\"2371\"\u003e\n\u003cli data-section-id=\"iner6u\" data-start=\"2122\" data-end=\"2167\"\u003eSuper smoky, heavily roasted clay profile\u003c\/li\u003e\n\u003cli data-section-id=\"8bexzw\" data-start=\"2168\" data-end=\"2207\"\u003eCompact, crumb-free stick formation\u003c\/li\u003e\n\u003cli data-section-id=\"iucv2r\" data-start=\"2208\" data-end=\"2260\"\u003eStrong petrichor and incense aroma when dampened\u003c\/li\u003e\n\u003cli data-section-id=\"1z03x0k\" data-start=\"2261\" data-end=\"2320\"\u003eConsistent texture with minimal variation between bites\u003c\/li\u003e\n\u003cli data-section-id=\"ccrbw\" data-start=\"2321\" data-end=\"2371\"\u003eIdeal for fans of intense, unified smoky clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2373\" data-end=\"2376\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2378\" data-end=\"2399\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2400\" data-end=\"3294\"\u003e\n\u003cli data-section-id=\"9ni9aw\" data-start=\"2400\" data-end=\"2441\"\u003e\n\u003cstrong data-start=\"2402\" data-end=\"2411\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-section-id=\"n8po1k\" data-start=\"2442\" data-end=\"2470\"\u003e\n\u003cstrong data-start=\"2444\" data-end=\"2455\"\u003eWeight:\u003c\/strong\u003e 100 g, 250 g\u003c\/li\u003e\n\u003cli data-section-id=\"18xfe7\" data-start=\"2471\" data-end=\"2534\"\u003e\n\u003cstrong data-start=\"2473\" data-end=\"2483\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round depending on batch)\u003c\/li\u003e\n\u003cli data-section-id=\"3pg4xr\" data-start=\"2535\" data-end=\"2594\"\u003e\n\u003cstrong data-start=\"2537\" data-end=\"2548\"\u003eColour:\u003c\/strong\u003e grey tones with deep smoky and roasted hues\u003c\/li\u003e\n\u003cli data-section-id=\"lz2e9e\" data-start=\"2595\" data-end=\"2646\"\u003e\n\u003cstrong data-start=\"2597\" data-end=\"2609\"\u003eTexture:\u003c\/strong\u003e firm, highly compacted, crumb-free\u003c\/li\u003e\n\u003cli data-section-id=\"1et7e1u\" data-start=\"2647\" data-end=\"2687\"\u003e\n\u003cstrong data-start=\"2649\" data-end=\"2667\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"1f6aeil\" data-start=\"2688\" data-end=\"2775\"\u003e\n\u003cstrong data-start=\"2690\" data-end=\"2708\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, petrichor, incense, cement, subtle gasoline notes\u003c\/li\u003e\n\u003cli data-section-id=\"1gct9aq\" data-start=\"2776\" data-end=\"2888\"\u003e\n\u003cstrong data-start=\"2778\" data-end=\"2794\"\u003eIngredients:\u003c\/strong\u003e fully roasted clays; dryfruit and magmitti\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2889\" data-end=\"2921\"\u003e\n\u003cstrong data-start=\"2891\" data-end=\"2913\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"svants\" data-start=\"2922\" data-end=\"3011\"\u003e\n\u003cstrong data-start=\"2924\" data-end=\"2935\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003c\/li\u003e\n\u003cli data-section-id=\"y8jau2\" data-start=\"3012\" data-end=\"3294\"\u003e\n\u003cstrong data-start=\"3014\" data-end=\"3043\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian roasted clay traditions using layered Nakumatt blends at different roast levels, designed to highlight the contrast between lighter crumbly smoky styles and dense, highly roasted compact forms found in regional geophagy practices\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53721019253063,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53721016205639,"sku":"050206","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_5799a42a-de15-48bf-acd5-40bacd557735.png?v=1758992120"},{"product_id":"lavis-smoky-sticks-indian-light-smoky-clay-treats-coming-soon-june-2026","title":"Lavi's Smoky Sticks - Indian light smoky clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"75\" data-end=\"97\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"98\" data-end=\"488\"\u003eSmoky Sticks are thick, hand-formed clay sticks crafted from a carefully layered blend of Dryfruit, Magmitti and Fully Roasted clays.  The result is a bold, structured smoky clay experience with a firm bite, gritty depth, and a distinctly roasted-earth character.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"870\"\u003eEach stick measures approximately 4–6 cm and delivers a clean, crisp crunch with a dense, compact structure. \u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1184\"\u003eThe flavour profile is rich and layered, moving from smoky dust and roasted Nakumatt tones into deeper notes of cement earth, incense, and faint petrol-like minerality. This batch is particularly suited to those who prefer a powerful, unified smoky profile with minimal fragmentation and maximum roast intensity.\u003c\/p\u003e\n\u003chr data-start=\"1186\" data-end=\"1189\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"1191\" data-end=\"1213\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"1214\" data-end=\"1401\"\u003eFirm, compacted stick structure with no loose crumbs.\u003cbr data-start=\"1267\" data-end=\"1270\"\u003eClean break with dense internal resistance.\u003cbr data-start=\"1313\" data-end=\"1316\"\u003eCrunch level: medium (3\/5), leaning towards tight and controlled rather than brittle.\u003c\/p\u003e\n\u003chr data-start=\"1403\" data-end=\"1406\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1408\" data-end=\"1427\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1428\" data-end=\"1684\"\u003eDeep smoky roasted clay with strong earthy undertones.\u003cbr data-start=\"1482\" data-end=\"1485\"\u003eNotes of petrichor, incense, damp mineral soil, cement dust, and subtle gasoline-like hints.\u003cbr data-start=\"1577\" data-end=\"1580\"\u003eHeavily roasted character dominates, with less variation but more intensity compared to lighter batches.\u003c\/p\u003e\n\u003chr data-start=\"1686\" data-end=\"1689\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1691\" data-end=\"1712\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1713\" data-end=\"2096\"\u003eA bold, concentrated smoky clay experience designed for those who prefer intensity over variation. \u003c\/p\u003e\n\u003chr data-start=\"2098\" data-end=\"2101\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"2103\" data-end=\"2121\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"2122\" data-end=\"2371\"\u003e\n\u003cli data-section-id=\"iner6u\" data-start=\"2122\" data-end=\"2167\"\u003eSuper smoky, heavily roasted clay profile\u003c\/li\u003e\n\u003cli data-section-id=\"8bexzw\" data-start=\"2168\" data-end=\"2207\"\u003eCompact, crumb-free stick formation\u003c\/li\u003e\n\u003cli data-section-id=\"iucv2r\" data-start=\"2208\" data-end=\"2260\"\u003eStrong petrichor and incense aroma when dampened\u003c\/li\u003e\n\u003cli data-section-id=\"1z03x0k\" data-start=\"2261\" data-end=\"2320\"\u003eConsistent texture with minimal variation between bites\u003c\/li\u003e\n\u003cli data-section-id=\"ccrbw\" data-start=\"2321\" data-end=\"2371\"\u003eIdeal for fans of intense, unified smoky clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2373\" data-end=\"2376\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2378\" data-end=\"2399\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2400\" data-end=\"3294\"\u003e\n\u003cli data-section-id=\"9ni9aw\" data-start=\"2400\" data-end=\"2441\"\u003e\n\u003cstrong data-start=\"2402\" data-end=\"2411\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-section-id=\"n8po1k\" data-start=\"2442\" data-end=\"2470\"\u003e\n\u003cstrong data-start=\"2444\" data-end=\"2455\"\u003eWeight:\u003c\/strong\u003e 100 g, 250 g\u003c\/li\u003e\n\u003cli data-section-id=\"18xfe7\" data-start=\"2471\" data-end=\"2534\"\u003e\n\u003cstrong data-start=\"2473\" data-end=\"2483\"\u003eShape:\u003c\/strong\u003e Thick cylinder sticks \u003c\/li\u003e\n\u003cli data-section-id=\"3pg4xr\" data-start=\"2535\" data-end=\"2594\"\u003e\n\u003cstrong data-start=\"2537\" data-end=\"2548\"\u003eColour:\u003c\/strong\u003e grey tones with deep smoky and roasted hues\u003c\/li\u003e\n\u003cli data-section-id=\"lz2e9e\" data-start=\"2595\" data-end=\"2646\"\u003e\n\u003cstrong data-start=\"2597\" data-end=\"2609\"\u003eTexture:\u003c\/strong\u003e firm, highly compacted, crumb-free\u003c\/li\u003e\n\u003cli data-section-id=\"1et7e1u\" data-start=\"2647\" data-end=\"2687\"\u003e\n\u003cstrong data-start=\"2649\" data-end=\"2667\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"1f6aeil\" data-start=\"2688\" data-end=\"2775\"\u003e\n\u003cstrong data-start=\"2690\" data-end=\"2708\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, petrichor, incense, cement, subtle gasoline notes\u003c\/li\u003e\n\u003cli data-section-id=\"1gct9aq\" data-start=\"2776\" data-end=\"2888\"\u003e\n\u003cstrong data-start=\"2778\" data-end=\"2794\"\u003eIngredients:\u003c\/strong\u003e fully roasted clays; dryfruit and magmitti\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2889\" data-end=\"2921\"\u003e\n\u003cstrong data-start=\"2891\" data-end=\"2913\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"svants\" data-start=\"2922\" data-end=\"3011\"\u003e\n\u003cstrong data-start=\"2924\" data-end=\"2935\"\u003eVendor:\u003c\/strong\u003e Lavi\u003c\/li\u003e\n\u003cli data-section-id=\"y8jau2\" data-start=\"3012\" data-end=\"3294\"\u003e\n\u003cstrong data-start=\"3014\" data-end=\"3043\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian roasted clay traditions using layered Nakumatt blends at different roast levels, designed to highlight the contrast between lighter crumbly smoky styles and dense, highly roasted compact forms found in regional geophagy practices\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53721078825287,"sku":"04050400261","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53721078858055,"sku":"04050400262","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Lavi_sSmokysticks.png?v=1776415354"},{"product_id":"haris-smoky-sticks-indian-light-smoky-clay-treats","title":"Hari's Smoky Sticks - Indian smoky clay treats","description":"\u003ch3 data-end=\"81\" data-start=\"59\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"435\" data-start=\"82\"\u003eSmoky Sticks are thick, hand-formed clay sticks crafted from a layered blend of Nakumatt, smoked Nakumatt, and juhu clays, with subtle undertones of dry fruit and blackhall adding depth to certain batches. This combination creates a bold, structured smoky clay experience with a firm bite, gritty mineral texture, and a distinctly roasted-earth profile.\u003c\/p\u003e\n\u003cp data-end=\"823\" data-start=\"437\"\u003eEach stick measures approximately 6–8 cm and delivers a clean, crisp crunch supported by a dense, compact structure. The result is a powerful and cohesive smoky profile, where roasted clay tones remain consistent throughout rather than shifting in character. On dampening, the sticks release a stronger petrichor aroma, echoing wet earth, mineral soil, and soft smoke lingering beneath.\u003c\/p\u003e\n\u003cp data-end=\"1114\" data-start=\"825\"\u003eThe flavour is layered and assertive, opening with smoky dust and roasted Nakumatt notes before deepening into cement-earth, incense, and faint petrol-like minerality. This batch is designed for those who prefer intensity, structure, and a unified smoky profile with minimal fragmentation.\u003c\/p\u003e\n\u003chr data-end=\"1119\" data-start=\"1116\"\u003e\n\u003ch3 data-end=\"1143\" data-start=\"1121\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1325\" data-start=\"1144\"\u003eFirm, tightly compacted stick with no loose crumbs.\u003cbr data-end=\"1198\" data-start=\"1195\"\u003eClean, dense break with controlled resistance throughout.\u003cbr data-end=\"1258\" data-start=\"1255\"\u003eCrunch level: medium (3\/5), leaning structured rather than brittle.\u003c\/p\u003e\n\u003chr data-end=\"1330\" data-start=\"1327\"\u003e\n\u003ch3 data-end=\"1351\" data-start=\"1332\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1575\" data-start=\"1352\"\u003eDeep smoky roasted clay with strong earthy undertones.\u003cbr data-end=\"1409\" data-start=\"1406\"\u003eNotes of petrichor, incense, damp mineral soil, cement dust, and subtle petrol-like hints.\u003cbr data-end=\"1502\" data-start=\"1499\"\u003eA heavily roasted profile with consistent intensity from start to finish.\u003c\/p\u003e\n\u003chr data-end=\"1580\" data-start=\"1577\"\u003e\n\u003ch3 data-end=\"1603\" data-start=\"1582\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"1969\" data-start=\"1604\"\u003eA concentrated smoky clay experience built around depth and cohesion. The structured form supports a slow, steady release of roasted-earth flavours, creating a continuous sensory arc rather than shifting phases. Each bite reinforces the same smoky-mineral character, making it ideal for those who prefer a stable, immersive clay profile with strong roast intensity.\u003c\/p\u003e\n\u003chr data-end=\"1974\" data-start=\"1971\"\u003e\n\u003ch3 data-end=\"1994\" data-start=\"1976\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2237\" data-start=\"1995\"\u003e\n\u003cli data-end=\"2032\" data-start=\"1995\" data-section-id=\"1pqdbot\"\u003eHeavily smoky, roasted clay blend\u003c\/li\u003e\n\u003cli data-end=\"2082\" data-start=\"2033\" data-section-id=\"1k47euk\"\u003eDense, compact stick formation with no crumbs\u003c\/li\u003e\n\u003cli data-end=\"2135\" data-start=\"2083\" data-section-id=\"iucv2r\"\u003eStrong petrichor and incense aroma when dampened\u003c\/li\u003e\n\u003cli data-end=\"2183\" data-start=\"2136\" data-section-id=\"hbuw1o\"\u003eConsistent flavour profile across each bite\u003c\/li\u003e\n\u003cli data-end=\"2237\" data-start=\"2184\" data-section-id=\"njwl9m\"\u003eDesigned for fans of intense, unified smoky clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2242\" data-start=\"2239\"\u003e\n\u003ch3 data-end=\"2265\" data-start=\"2244\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"2989\" data-start=\"2266\"\u003e\n\u003cli data-end=\"2307\" data-start=\"2266\" data-section-id=\"46hdas\"\u003e\n\u003cstrong data-end=\"2277\" data-start=\"2268\"\u003eSize:\u003c\/strong\u003e Approximately 6–8 cm sticks\u003c\/li\u003e\n\u003cli data-end=\"2336\" data-start=\"2308\" data-section-id=\"n8po1k\"\u003e\n\u003cstrong data-end=\"2321\" data-start=\"2310\"\u003eWeight:\u003c\/strong\u003e 100 g, 250 g\u003c\/li\u003e\n\u003cli data-end=\"2373\" data-start=\"2337\" data-section-id=\"umyr3r\"\u003e\n\u003cstrong data-end=\"2349\" data-start=\"2339\"\u003eShape:\u003c\/strong\u003e Thick cylinder sticks\u003c\/li\u003e\n\u003cli data-end=\"2429\" data-start=\"2374\" data-section-id=\"14f23v8\"\u003e\n\u003cstrong data-end=\"2387\" data-start=\"2376\"\u003eColour:\u003c\/strong\u003e Grey tones with deep smoky roasted hues\u003c\/li\u003e\n\u003cli data-end=\"2481\" data-start=\"2430\" data-section-id=\"lz2e9e\"\u003e\n\u003cstrong data-end=\"2444\" data-start=\"2432\"\u003eTexture:\u003c\/strong\u003e Firm, highly compacted, crumb-free\u003c\/li\u003e\n\u003cli data-end=\"2522\" data-start=\"2482\" data-section-id=\"1et7e1u\"\u003e\n\u003cstrong data-end=\"2502\" data-start=\"2484\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-end=\"2608\" data-start=\"2523\" data-section-id=\"o55kk9\"\u003e\n\u003cstrong data-end=\"2543\" data-start=\"2525\"\u003eTaste profile:\u003c\/strong\u003e Smoky, earthy, petrichor, incense, cement, subtle petrol notes\u003c\/li\u003e\n\u003cli data-end=\"2705\" data-start=\"2609\" data-section-id=\"67fgoz\"\u003e\n\u003cstrong data-end=\"2627\" data-start=\"2611\"\u003eIngredients:\u003c\/strong\u003e Nakumatt, smoked Nakumatt, juhu, with mild notes of dry fruit and blackhall\u003c\/li\u003e\n\u003cli data-end=\"2726\" data-start=\"2706\" data-section-id=\"3sfb2c\"\u003e\n\u003cstrong data-end=\"2719\" data-start=\"2708\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/li\u003e\n\u003cli data-end=\"2989\" data-start=\"2727\" data-section-id=\"9mhil3\"\u003e\n\u003cstrong data-end=\"2758\" data-start=\"2729\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by Indian roasted clay traditions using layered Nakumatt blends at varying roast levels, reflecting the contrast between lighter smoky styles and dense, heavily roasted compact forms found in regional geophagy practices\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53721081577799,"sku":"04050602831","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53721081610567,"sku":"04050602832","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/HariSmokySticks.png?v=1776415373"},{"product_id":"lavis-dark-pica-princess-smoky-sticks-indian-dark-smoky-clay-treats-coming-soon-june-2026-copy","title":"Lavi's Dark (Pica Princess) Smoky Sticks - Indian deep smoky clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"75\" data-end=\"97\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"98\" data-end=\"488\"\u003eSmoky Sticks are thick, hand-formed clay sticks crafted from a carefully layered blend of Dryfruit, Magmitti and Fully Roasted clays.  The result is a bold, structured smoky clay experience with a firm bite, gritty depth, and a distinctly roasted-earth character.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"870\"\u003eEach stick measures approximately 4–6 cm and delivers a clean, crisp crunch with a dense, compact structure. \u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1184\"\u003eThe flavour profile is rich and layered, moving from smoky dust and roasted Nakumatt tones into deeper notes of cement earth, incense, and faint petrol-like minerality. This batch is particularly suited to those who prefer a powerful, unified smoky profile with minimal fragmentation and maximum roast intensity.\u003c\/p\u003e\n\u003chr data-start=\"1186\" data-end=\"1189\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"1191\" data-end=\"1213\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"1214\" data-end=\"1401\"\u003eFirm, compacted stick structure with no loose crumbs.\u003cbr data-start=\"1267\" data-end=\"1270\"\u003eClean break with dense internal resistance.\u003cbr data-start=\"1313\" data-end=\"1316\"\u003eCrunch level: medium (3\/5), leaning towards tight and controlled rather than brittle.\u003c\/p\u003e\n\u003chr data-start=\"1403\" data-end=\"1406\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1408\" data-end=\"1427\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1428\" data-end=\"1684\"\u003eDeep smoky roasted clay with strong earthy undertones.\u003cbr data-start=\"1482\" data-end=\"1485\"\u003eNotes of petrichor, incense, damp mineral soil, cement dust, and subtle gasoline-like hints.\u003cbr data-start=\"1577\" data-end=\"1580\"\u003eHeavily roasted character dominates, with less variation but more intensity compared to lighter batches.\u003c\/p\u003e\n\u003chr data-start=\"1686\" data-end=\"1689\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1691\" data-end=\"1712\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1713\" data-end=\"2096\"\u003eA bold, concentrated smoky clay experience designed for those who prefer intensity over variation. on cohesion and roast depth, creating a consistent flavour arc from first bite to finish. The compact structure enhances the slow release of smoky-earth notes, making it a steady, immersive sensory profile rather than a fragmented crunch experience.\u003c\/p\u003e\n\u003chr data-start=\"2098\" data-end=\"2101\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"2103\" data-end=\"2121\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"2122\" data-end=\"2371\"\u003e\n\u003cli data-section-id=\"iner6u\" data-start=\"2122\" data-end=\"2167\"\u003eSuper smoky, heavily roasted clay profile\u003c\/li\u003e\n\u003cli data-section-id=\"8bexzw\" data-start=\"2168\" data-end=\"2207\"\u003eCompact, crumb-free stick formation\u003c\/li\u003e\n\u003cli data-section-id=\"iucv2r\" data-start=\"2208\" data-end=\"2260\"\u003eStrong petrichor and incense aroma when dampened\u003c\/li\u003e\n\u003cli data-section-id=\"1z03x0k\" data-start=\"2261\" data-end=\"2320\"\u003eConsistent texture with minimal variation between bites\u003c\/li\u003e\n\u003cli data-section-id=\"ccrbw\" data-start=\"2321\" data-end=\"2371\"\u003eIdeal for fans of intense, unified smoky clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2373\" data-end=\"2376\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2378\" data-end=\"2399\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2400\" data-end=\"3294\"\u003e\n\u003cli data-section-id=\"9ni9aw\" data-start=\"2400\" data-end=\"2441\"\u003e\n\u003cstrong data-start=\"2402\" data-end=\"2411\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-section-id=\"n8po1k\" data-start=\"2442\" data-end=\"2470\"\u003e\n\u003cstrong data-start=\"2444\" data-end=\"2455\"\u003eWeight:\u003c\/strong\u003e 100 g, 250 g\u003c\/li\u003e\n\u003cli data-section-id=\"18xfe7\" data-start=\"2471\" data-end=\"2534\"\u003e\n\u003cstrong data-start=\"2473\" data-end=\"2483\"\u003eShape:\u003c\/strong\u003e Thick cylinder sticks \u003c\/li\u003e\n\u003cli data-section-id=\"3pg4xr\" data-start=\"2535\" data-end=\"2594\"\u003e\n\u003cstrong data-start=\"2537\" data-end=\"2548\"\u003eColour:\u003c\/strong\u003e grey tones with deep smoky and roasted hues\u003c\/li\u003e\n\u003cli data-section-id=\"lz2e9e\" data-start=\"2595\" data-end=\"2646\"\u003e\n\u003cstrong data-start=\"2597\" data-end=\"2609\"\u003eTexture:\u003c\/strong\u003e firm, highly compacted, crumb-free\u003c\/li\u003e\n\u003cli data-section-id=\"1et7e1u\" data-start=\"2647\" data-end=\"2687\"\u003e\n\u003cstrong data-start=\"2649\" data-end=\"2667\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"1f6aeil\" data-start=\"2688\" data-end=\"2775\"\u003e\n\u003cstrong data-start=\"2690\" data-end=\"2708\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, petrichor, incense, cement, subtle gasoline notes\u003c\/li\u003e\n\u003cli data-section-id=\"1gct9aq\" data-start=\"2776\" data-end=\"2888\"\u003e\n\u003cstrong data-start=\"2778\" data-end=\"2794\"\u003eIngredients:\u003c\/strong\u003e fully roasted clays; dryfruit and magmitti\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2889\" data-end=\"2921\"\u003e\n\u003cstrong data-start=\"2891\" data-end=\"2913\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"svants\" data-start=\"2922\" data-end=\"3011\"\u003e\n\u003cstrong data-start=\"2924\" data-end=\"2935\"\u003eVendor:\u003c\/strong\u003e Lavi\u003c\/li\u003e\n\u003cli data-section-id=\"y8jau2\" data-start=\"3012\" data-end=\"3294\"\u003e\n\u003cstrong data-start=\"3014\" data-end=\"3043\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian roasted clay traditions using layered Nakumatt blends at different roast levels, designed to highlight the contrast between lighter crumbly smoky styles and dense, highly roasted compact forms found in regional geophagy practices\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53721208127815,"sku":"04050400251","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53721208160583,"sku":"04050400252","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Lavi_sdarkpicaprincessSmokysticks.png?v=1776415328"},{"product_id":"the-smoky-stick-bundle-try-multiple-vendors-of-these-smoky-indian-clay-treats","title":"The 'Smoky Stick' Bundle - Try multiple vendors of these smoky Indian clay treats (Coming Soon June 2026)","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"55\" data-end=\"77\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"78\" data-end=\"486\"\u003eThe Smoky Stick Bundle is a curated selection of some of the most sought-after smoky clay sticks from popular Indian vendors, offering a full-spectrum experience of roasted, incense-rich, and mineral-heavy profiles. This 600 g bundle brings together both regular Smoky Sticks and deeper Dark Smoky variations, allowing you to explore the full range of intensity, texture, and flavour across different makers.\u003c\/p\u003e\n\u003cp data-start=\"488\" data-end=\"840\"\u003eFeaturing blends from Rose Clay, Lavi, Hari, and Clays All Around, this collection showcases how each vendor interprets the classic smoky Nakumatt profile—ranging from crumbly, cement-forward textures to dense, compact, heavily roasted sticks. Expect variation in size, shape, and structure, with each batch delivering its own take on smoky earthiness.\u003c\/p\u003e\n\u003cp data-start=\"842\" data-end=\"1099\"\u003eThis bundle is designed for exploration, offering contrast between lighter, more aromatic smoky sticks and darker, more intense, incense-driven varieties. Ideal for those who enjoy comparing textures and flavour depth across multiple clay styles in one set.\u003c\/p\u003e\n\u003chr data-start=\"1101\" data-end=\"1104\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"1106\" data-end=\"1128\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"1129\" data-end=\"1320\"\u003eA mix of textures across batches.\u003cbr data-start=\"1162\" data-end=\"1165\"\u003eIncludes both crumbly, powdery sticks and dense, compact, crumb-free varieties.\u003cbr data-start=\"1244\" data-end=\"1247\"\u003eCrunch level: medium (3\/5), with variation depending on vendor and style.\u003c\/p\u003e\n\u003chr data-start=\"1322\" data-end=\"1325\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1327\" data-end=\"1346\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1347\" data-end=\"1569\"\u003eWide-ranging smoky clay profiles.\u003cbr data-start=\"1380\" data-end=\"1383\"\u003eNotes may include incense, petrichor, damp earth, cement minerals, and subtle petrol undertones.\u003cbr data-start=\"1479\" data-end=\"1482\"\u003eIncludes both lighter smoky flavours and deeper, darker, more intense roasted profiles.\u003c\/p\u003e\n\u003chr data-start=\"1571\" data-end=\"1574\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1576\" data-end=\"1597\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1598\" data-end=\"2046\"\u003eA comparative, multi-profile experience designed for discovery and variety. This bundle allows you to explore how different clay blends, roast levels, and vendor styles influence texture and flavour. From airy, crumbly sticks with soft mineral notes to dense, heavily roasted pieces with strong smoky intensity, each portion offers a distinct sensory shift. Ideal for those who enjoy variety, contrast, and a more immersive clay tasting experience.\u003c\/p\u003e\n\u003chr data-start=\"2048\" data-end=\"2051\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"2053\" data-end=\"2071\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"2072\" data-end=\"2325\"\u003e\n\u003cli data-section-id=\"1slj0s8\" data-start=\"2072\" data-end=\"2115\"\u003e600 g mixed bundle of smoky clay sticks\u003c\/li\u003e\n\u003cli data-section-id=\"4ng9i2\" data-start=\"2116\" data-end=\"2166\"\u003eIncludes both regular and dark smoky varieties\u003c\/li\u003e\n\u003cli data-section-id=\"13eoubl\" data-start=\"2167\" data-end=\"2214\"\u003eFeatures multiple well-known Indian vendors\u003c\/li\u003e\n\u003cli data-section-id=\"16kh0ft\" data-start=\"2215\" data-end=\"2265\"\u003eWide range of textures from crumbly to compact\u003c\/li\u003e\n\u003cli data-section-id=\"13wkfll\" data-start=\"2266\" data-end=\"2325\"\u003ePerfect for exploring and comparing smoky clay profiles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2327\" data-end=\"2330\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2332\" data-end=\"2353\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2354\" data-end=\"3637\"\u003e\n\u003cli data-section-id=\"sr0anm\" data-start=\"2354\" data-end=\"2414\"\u003e\n\u003cstrong data-start=\"2356\" data-end=\"2365\"\u003eSize:\u003c\/strong\u003e approximately 4–10 cm sticks (varies by vendor)\u003c\/li\u003e\n\u003cli data-section-id=\"7054o1\" data-start=\"2415\" data-end=\"2442\"\u003e\n\u003cstrong data-start=\"2417\" data-end=\"2428\"\u003eWeight:\u003c\/strong\u003e 600g total\u003c\/li\u003e\n\u003cli data-section-id=\"59u3kf\" data-start=\"2443\" data-end=\"2518\"\u003e\n\u003cstrong data-start=\"2445\" data-end=\"2455\"\u003eShape:\u003c\/strong\u003e mix of thin and thick sticks (square, round, or cylindrical)\u003c\/li\u003e\n\u003cli data-section-id=\"p5p1u6\" data-start=\"2519\" data-end=\"2581\"\u003e\n\u003cstrong data-start=\"2521\" data-end=\"2532\"\u003eColour:\u003c\/strong\u003e grey to dark grey with smoky and roasted tones\u003c\/li\u003e\n\u003cli data-section-id=\"aa2uhc\" data-start=\"2582\" data-end=\"2651\"\u003e\n\u003cstrong data-start=\"2584\" data-end=\"2596\"\u003eTexture:\u003c\/strong\u003e varied – from powdery crumb to dense, compact sticks\u003c\/li\u003e\n\u003cli data-section-id=\"p44a9y\" data-start=\"2652\" data-end=\"2719\"\u003e\n\u003cstrong data-start=\"2654\" data-end=\"2672\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch (varies slightly by batch)\u003c\/li\u003e\n\u003cli data-section-id=\"4ghipl\" data-start=\"2720\" data-end=\"2823\"\u003e\n\u003cstrong data-start=\"2722\" data-end=\"2740\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, incense, petrichor, cement, mineral-rich, occasional petrol notes\u003c\/li\u003e\n\u003cli data-section-id=\"bi6gzu\" data-start=\"2824\" data-end=\"2993\"\u003e\n\u003cstrong data-start=\"2826\" data-end=\"2842\"\u003eIngredients:\u003c\/strong\u003e mixed smoky clay blends including Nakumatt (roasted and non-roasted), Coconut Smokey, Matapulgite, juhu, and other regional clays depending on batch\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2994\" data-end=\"3026\"\u003e\n\u003cstrong data-start=\"2996\" data-end=\"3018\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"16i51n2\" data-start=\"3027\" data-end=\"3090\"\u003e\n\u003cstrong data-start=\"3029\" data-end=\"3040\"\u003eVendor:\u003c\/strong\u003e mixed – Rose Clay, Lavi, Hari, Clays All Around\u003c\/li\u003e\n\u003cli data-section-id=\"b0ki1r\" data-start=\"3091\" data-end=\"3321\"\u003e\n\u003cstrong data-start=\"3093\" data-end=\"3115\"\u003eProducts included:\u003c\/strong\u003e\n\u003cul data-start=\"3120\" data-end=\"3321\"\u003e\n\u003cli data-section-id=\"kjtnxf\" data-start=\"3120\" data-end=\"3164\"\u003eLavi’s Dark (Pica Princess) Smoky Sticks\u003c\/li\u003e\n\u003cli data-section-id=\"concva\" data-start=\"3167\" data-end=\"3190\"\u003eHari’s Smoky Sticks\u003c\/li\u003e\n\u003cli data-section-id=\"1cf3kkm\" data-start=\"3193\" data-end=\"3216\"\u003eLavi’s Smoky Sticks\u003c\/li\u003e\n\u003cli data-section-id=\"14h93vs\" data-start=\"3219\" data-end=\"3247\"\u003eRose Clay’s Smoky Sticks\u003c\/li\u003e\n\u003cli data-section-id=\"r3q6es\" data-start=\"3250\" data-end=\"3283\"\u003eRose Clay’s Dark Smoky Sticks\u003c\/li\u003e\n\u003cli data-section-id=\"5y9bjm\" data-start=\"3286\" data-end=\"3321\"\u003eClays All Around’s Smoky Sticks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"elv5qq\" data-start=\"3322\" data-end=\"3637\"\u003e\n\u003cstrong data-start=\"3324\" data-end=\"3353\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian geophagy traditions, this bundle highlights the diversity of smoky and roasted clay blends across regions and vendors, showcasing variations in roast intensity, mineral composition, and texture—from lighter aromatic sticks to deep, incense-heavy dark smoky forms\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53721261736263,"sku":"0806170336","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Slate_Sticks_97d67ec5-e631-4104-9df4-dcccb6121965.png?v=1773618580"},{"product_id":"clays-all-arounds-black-candy-balls-caa","title":"Clays All Around's Black Candy Balls - Deep Smoky Indian clay treats","description":"\u003ch2 data-start=\"85\" data-end=\"99\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"101\" data-end=\"830\"\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Medium-hard roasted shell with a crisp snap, breaking into a soft, chalky and slightly gritty interior with natural handmade variation\u003cbr data-start=\"244\" data-end=\"247\"\u003e\u003cstrong\u003eCrunch Factor\u003c\/strong\u003e: 4 – Hard\/Medium\u003cbr data-start=\"277\" data-end=\"280\"\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Deep smoky mineral flavour with earthy cement-like undertones and petrichor notes\u003cbr data-start=\"368\" data-end=\"371\"\u003e\u003cstrong\u003eSensory\u003c\/strong\u003e: Layered bite experience shifting from sharp crunch to crumbly melt with a warm roasted aroma\u003cbr data-start=\"472\" data-end=\"475\"\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: India 🇮🇳, South Asia\u003cbr data-start=\"505\" data-end=\"508\"\u003e\u003cstrong\u003eUses\u003c\/strong\u003e: Ideal for texture-led sensory exploration, earthy flavour appreciation, and slow mindful crunch experiences\u003cbr data-start=\"621\" data-end=\"624\"\u003e\u003cstrong\u003eClay Experience:\u003c\/strong\u003e Best suited for experienced clay enthusiasts who enjoy bold, roasted mineral profiles and layered crunch-to-crumble textures. Grounding, intense, and richly earthy with a traditional feel\u003c\/p\u003e\n\u003ch2 data-start=\"832\" data-end=\"850\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"852\" data-end=\"1277\"\u003eBlack Candy Balls are compact, handcrafted edible clay spheres made using a traditional South Asian clay blend including Dryfruit, Blackhall, and Magmitti. Each piece is carefully roasted to deepen its natural mineral character and develop a smoky, aromatic finish that enhances both flavour and texture. Their dark charcoal tones and rustic surface variation reflect their artisanal preparation and natural material origins.\u003c\/p\u003e\n\u003cp data-start=\"1279\" data-end=\"1632\"\u003eRooted in South Asian geophagy traditions, these clay spheres reflect long-standing cultural practices where mineral-rich earth materials have been shaped, processed, and enjoyed for their sensory properties. The roasting process intensifies their earthy profile, creating a bold and distinctive experience for those drawn to deep, mineral-led textures.\u003c\/p\u003e\n\u003ch3 data-start=\"1634\" data-end=\"1652\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1654\" data-end=\"2046\"\u003eBlack Candy Balls deliver a firm, roasted exterior that breaks with a clean, satisfying snap. The outer layer fractures into small shards before giving way to a soft, chalky interior with a light natural grit. The texture is layered and evolving, moving from crisp resistance to a crumbly, earthy melt. Each piece varies slightly due to its handmade nature, adding to the tactile exploration.\u003c\/p\u003e\n\u003ch3 data-start=\"2048\" data-end=\"2063\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2065\" data-end=\"2421\"\u003eThe flavour profile is bold and grounding, led by smoky charcoal notes and deep mineral earthiness. Hints of cement-like dryness and petrichor emerge as the clay is broken down, evoking the scent of rain on warm, dusty ground. The roasting process adds a subtle aromatic depth, enhancing the natural clay character without overpowering its raw earthy base.\u003c\/p\u003e\n\u003ch3 data-start=\"2423\" data-end=\"2444\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2446\" data-end=\"2871\"\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies per piece (handmade batch variation)\u003cbr data-start=\"2497\" data-end=\"2500\"\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Compact spherical balls\u003cbr data-start=\"2530\" data-end=\"2533\"\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural surface variation\u003cbr data-start=\"2599\" data-end=\"2602\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Clay or Chalk (No preservatives, additives, or colourings)\u003cbr data-start=\"2686\" data-end=\"2689\"\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Clays All Around\u003cbr data-start=\"2701\" data-end=\"2704\"\u003e\u003cstrong\u003eTraditional Clay Origins\u003c\/strong\u003e: Inspired by South Asian geophagy traditions where roasted and mineral-rich clays are shaped into compact forms for sensory and cultural use\u003c\/p\u003e\n\u003ch4 data-start=\"2873\" data-end=\"2885\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"2887\" data-end=\"3098\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3100\" data-end=\"3314\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3316\" data-end=\"3541\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3543\" data-end=\"3605\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"2x Balls - Up to 75g","offer_id":53723680375111,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"3x Balls - Upt to 110g","offer_id":53988527538503,"sku":null,"price":6.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_1584e71f-a6fd-49b4-99b3-3b72eea00d4d.png?v=1767575274"},{"product_id":"lavis-black-candy-balls-deep-smoky-indian-clay-treats-coming-soon-june-2026","title":"Lavi's Black Candy Balls - Deep Smoky Indian clay treats","description":"\u003ch2 data-start=\"85\" data-end=\"99\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"101\" data-end=\"830\"\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Medium-hard roasted shell with a crisp snap, breaking into a soft, chalky and slightly gritty interior with natural handmade variation\u003cbr data-start=\"244\" data-end=\"247\"\u003e\u003cstrong\u003eCrunch Factor\u003c\/strong\u003e: 4 – Hard\/Medium\u003cbr data-start=\"277\" data-end=\"280\"\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Deep smoky mineral flavour with earthy cement-like undertones and petrichor notes\u003cbr data-start=\"368\" data-end=\"371\"\u003e\u003cstrong\u003eSensory\u003c\/strong\u003e: Layered bite experience shifting from sharp crunch to crumbly melt with a warm roasted aroma\u003cbr data-start=\"472\" data-end=\"475\"\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: India 🇮🇳, South Asia\u003cbr data-start=\"505\" data-end=\"508\"\u003e\u003cstrong\u003eUses\u003c\/strong\u003e: Ideal for texture-led sensory exploration, earthy flavour appreciation, and slow mindful crunch experiences\u003cbr data-start=\"621\" data-end=\"624\"\u003e\u003cstrong\u003eClay Experience:\u003c\/strong\u003e Best suited for experienced clay enthusiasts who enjoy bold, roasted mineral profiles and layered crunch-to-crumble textures. Grounding, intense, and richly earthy with a traditional feel\u003c\/p\u003e\n\u003ch2 data-start=\"832\" data-end=\"850\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"852\" data-end=\"1277\"\u003eBlack Candy Balls are compact, handcrafted edible clay spheres made using a traditional South Asian clay blend including Dryfruit, Blackhall, and Magmitti. Each piece is carefully roasted to deepen its natural mineral character and develop a smoky, aromatic finish that enhances both flavour and texture. Their dark charcoal tones and rustic surface variation reflect their artisanal preparation and natural material origins.\u003c\/p\u003e\n\u003cp data-start=\"1279\" data-end=\"1632\"\u003eRooted in South Asian geophagy traditions, these clay spheres reflect long-standing cultural practices where mineral-rich earth materials have been shaped, processed, and enjoyed for their sensory properties. The roasting process intensifies their earthy profile, creating a bold and distinctive experience for those drawn to deep, mineral-led textures.\u003c\/p\u003e\n\u003ch3 data-start=\"1634\" data-end=\"1652\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1654\" data-end=\"2046\"\u003eBlack Candy Balls deliver a firm, roasted exterior that breaks with a clean, satisfying snap. The outer layer fractures into small shards before giving way to a soft, chalky interior with a light natural grit. The texture is layered and evolving, moving from crisp resistance to a crumbly, earthy melt. Each piece varies slightly due to its handmade nature, adding to the tactile exploration.\u003c\/p\u003e\n\u003ch3 data-start=\"2048\" data-end=\"2063\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2065\" data-end=\"2421\"\u003eThe flavour profile is bold and grounding, led by smoky charcoal notes and deep mineral earthiness. Hints of cement-like dryness and petrichor emerge as the clay is broken down, evoking the scent of rain on warm, dusty ground. The roasting process adds a subtle aromatic depth, enhancing the natural clay character without overpowering its raw earthy base.\u003c\/p\u003e\n\u003ch3 data-start=\"2423\" data-end=\"2444\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2446\" data-end=\"2871\"\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies per piece (handmade batch variation)\u003cbr data-start=\"2497\" data-end=\"2500\"\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Compact spherical balls\u003cbr data-start=\"2530\" data-end=\"2533\"\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural surface variation\u003cbr data-start=\"2599\" data-end=\"2602\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Clay or Chalk (No preservatives, additives, or colourings)\u003cbr data-start=\"2686\" data-end=\"2689\"\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Lavi\u003cbr data-start=\"2701\" data-end=\"2704\"\u003e\u003cstrong\u003eTraditional Clay Origins\u003c\/strong\u003e: Inspired by South Asian geophagy traditions where roasted and mineral-rich clays are shaped into compact forms for sensory and cultural use\u003c\/p\u003e\n\u003ch4 data-start=\"2873\" data-end=\"2885\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"2887\" data-end=\"3098\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3100\" data-end=\"3314\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3316\" data-end=\"3541\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3543\" data-end=\"3605\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"x2 Balls - Up to 75g","offer_id":53723797094727,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"x2.5-3 Balls - Up to 100g","offer_id":53989976736071,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3e080643-84a2-4a4d-9c68-a9ebb7afdc80.png?v=1767575274"},{"product_id":"the-black-candy-ball-bundle-edible-clay","title":"The 'Black Candy Ball' Bundle - Try multiple vendors of these smoky Indian clay treats","description":"\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Black Candy Ball Bundle is a natural Indian clay collection known for its varied roasted crunch and deeply smoky earthy profiles. This mixed bundle brings together handcrafted black candy balls from multiple respected Indian vendors, delivering a satisfying sensory experience with notes of charcoal earth, incense, petrichor, damp cement, roasted minerals, and occasional petrol undertones. Each clay ball offers its own interpretation of the classic smoky Indian clay profile, making this bundle especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture ranges from crumbly and powdery to dense and compact, offering a broad spectrum of crunch styles in one collection. Traditionally associated with Indian geophagy practices, where mineral-rich clays are roasted and shaped to enhance flavour and aroma, these clay treats are valued for their grounding textures, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Mixed roasted textures ranging from crumbly to dense and compact\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Smoky minerals, incense notes, petrichor, roasted earth, cement, and subtle petrol undertones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor: \u003c\/strong\u003e3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India, various regions\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for: \u003c\/strong\u003eSmoky clay enthusiasts, ASMR lovers, collectors, and comparison seekers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience: \u003c\/strong\u003eA multi-vendor tasting journey showcasing the full spectrum of traditional smoky Indian clay profiles\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eSoftens into earthy mineral pastes with enhanced smoky aromas\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma notes: Smoky clay, incense, roasted earth, petrichor, charcoal minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 300g total\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Mixed spherical clay balls\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Grey to deep charcoal black with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Clay Blends (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Earthy Crunch UK\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eProducts included:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e• Hari's Black Candy Balls\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Lavi's Black Candy Balls\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Clays All Around Black Candy Balls\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eAcross India, mineral-rich clays are traditionally roasted, blended, and shaped into compact forms to enhance their texture, flavour, and aroma. This bundle highlights how different artisans and regions interpret the classic smoky clay profile, showcasing variations in roasting methods, mineral composition, and sensory character.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTest status: Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53735872627015,"sku":null,"price":14.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_98e4c62b-4a88-441a-ad21-dc7fa28fbea5.png?v=1767575275"},{"product_id":"juhu-nakumatt-mineral-rich-indian-clay","title":"Juhu Nakumatt – Smoky Indian Roasted Clay","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"107\" data-end=\"125\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"127\" data-end=\"607\"\u003e\u003cstrong data-start=\"127\" data-end=\"139\"\u003eTexture:\u003c\/strong\u003e Firm, shard-like crunch with a creamy inner crumble\u003cbr data-start=\"191\" data-end=\"194\"\u003e\u003cstrong data-start=\"194\" data-end=\"212\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"228\" data-end=\"231\"\u003e\u003cstrong data-start=\"231\" data-end=\"241\"\u003eTaste:\u003c\/strong\u003e Deep earthy, smoky with mineral-rich intensity\u003cbr data-start=\"288\" data-end=\"291\"\u003e\u003cstrong data-start=\"291\" data-end=\"303\"\u003eSensory:\u003c\/strong\u003e Cement-like bite with a rich crunch-to-cream transition\u003cbr data-start=\"359\" data-end=\"362\"\u003e\u003cstrong data-start=\"362\" data-end=\"373\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"396\" data-end=\"399\"\u003e\u003cstrong data-start=\"399\" data-end=\"408\"\u003eUses:\u003c\/strong\u003e Ideal for those who enjoy bold, smoky clays with a strong crunch\u003cbr data-start=\"473\" data-end=\"476\"\u003e\u003cstrong data-start=\"476\" data-end=\"496\"\u003eClay Experience:\u003c\/strong\u003e A heavy-hitting, full-bodied clay best suited for experienced users or those craving intense earthy profiles\u003c\/p\u003e\n\u003chr data-start=\"609\" data-end=\"612\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"614\" data-end=\"636\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"638\" data-end=\"874\"\u003eJuhu Nakumatt is one of our hottest-selling clays—and for good reason. Sourced from India and prepared using traditional roasting methods, this naturally pink clay stands out for its depth, intensity, and unmistakable sensory character.\u003c\/p\u003e\n\u003cp data-start=\"876\" data-end=\"1217\"\u003eRecognised within pica and geophagy communities, Nakumatt clays are known for their strong, grounding profiles. The Juhu variation brings a distinctive balance: bold and smoky on the surface, yet surprisingly creamy as it breaks down. Its pinkish tones hint at its mineral richness, while the roasting process enhances both aroma and crunch.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1368\"\u003eThis is not a subtle clay—it’s expressive, weighty, and deeply rooted in traditional preparation techniques that prioritise both texture and flavour.\u003c\/p\u003e\n\u003chr data-start=\"1370\" data-end=\"1373\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1375\" data-end=\"1397\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1399\" data-end=\"1568\"\u003eJuhu Nakumatt delivers a firm, confident crunch right from the first bite. The structure is dense and compact, snapping into small shards that feel sharp and satisfying.\u003c\/p\u003e\n\u003cp data-start=\"1570\" data-end=\"1816\"\u003eAs the pieces break down, the texture evolves into a finer, creamier crumble, softening the intensity without losing its presence. The contrast between the initial shard-like break and the smooth inner melt creates a layered, engaging experience.\u003c\/p\u003e\n\u003cp data-start=\"1818\" data-end=\"1946\"\u003eDespite its strength, it avoids excessive dryness or gumminess—remaining clean, controlled, and consistently crunchy throughout.\u003c\/p\u003e\n\u003chr data-start=\"1948\" data-end=\"1951\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1953\" data-end=\"1972\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1974\" data-end=\"2170\"\u003eFlavour-wise, Juhu Nakumatt is bold and unmistakably earthy. It carries a deep, smoky richness layered with mineral notes often described as metallic or “cement-like”—a hallmark of Nakumatt clays.\u003c\/p\u003e\n\u003cp data-start=\"2172\" data-end=\"2426\"\u003eThe aroma is equally pronounced: roasted, earthy, and slightly smoky, with a grounding warmth that builds as you engage with it. As the clay softens, the flavour rounds out into a creamier, fuller-bodied profile, leaving a lingering, mineral-rich finish.\u003c\/p\u003e\n\u003chr data-start=\"2428\" data-end=\"2431\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2433\" data-end=\"2458\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2460\" data-end=\"2931\"\u003e\u003cstrong data-start=\"2460\" data-end=\"2471\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"2484\" data-end=\"2487\"\u003e\u003cstrong data-start=\"2487\" data-end=\"2497\"\u003eShape:\u003c\/strong\u003e Irregular chunks and shards\u003cbr data-start=\"2525\" data-end=\"2528\"\u003e\u003cstrong data-start=\"2528\" data-end=\"2539\"\u003eColour:\u003c\/strong\u003e Naturally pink with variations from light to deeper roasted tones\u003cbr data-start=\"2605\" data-end=\"2608\"\u003e\u003cstrong data-start=\"2608\" data-end=\"2624\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2687\" data-end=\"2690\"\u003e\u003cstrong data-start=\"2690\" data-end=\"2701\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2711\" data-end=\"2714\"\u003e\u003cstrong data-start=\"2714\" data-end=\"2743\"\u003eTraditional Clay Origins:\u003c\/strong\u003e In India, roasted clays like Nakumatt are prepared using traditional methods that enhance their flavour, aroma, and texture, forming part of long-standing sensory and cultural practices\u003c\/p\u003e\n\u003chr data-start=\"2933\" data-end=\"2936\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2938\" data-end=\"2954\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2956\" data-end=\"3167\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3169\" data-end=\"3383\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3385\" data-end=\"3610\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3612\" data-end=\"3674\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-20g)","offer_id":53735986430279,"sku":"03052400044","price":0.29,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53805872415047,"sku":"03052400041","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53735986397511,"sku":"03052400042","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53807599911239,"sku":"03052400043","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_c45f3ca1-d68d-421c-a87a-5d150acdb703.png?v=1778023636"},{"product_id":"pink-nakumatt-indian-edible-clay","title":"Pink Nakumatt Clay - Bestselling Roasted Mineral-rich edible Indian Clay","description":"\u003ch2 data-end=\"74\" data-start=\"60\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"956\" data-start=\"76\"\u003ePink Nakumatt is a natural Indian clay known for its soft cement-like crunch and refined mineral-rich earthy profile. These irregular roasted clay chunks deliver a satisfying sensory experience with notes of gentle smoke, pale earth minerals, creamy clay softness, and subtle roasted warmth, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth creamy melt with a distinctive non-gritty Nakumatt character appreciated within geophagia and texture-focused communities. Traditionally associated with Indian artisan roasting techniques, Pink Nakumatt is valued for its grounding texture, elegant earthy crunch, and balanced sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-end=\"973\" data-start=\"958\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1625\" data-start=\"975\"\u003e\u003cstrong data-end=\"987\" data-start=\"975\"\u003eTexture:\u003c\/strong\u003e Soft cement-like crunch with smooth creamy breakdown\u003cbr data-end=\"1043\" data-start=\"1040\"\u003e\u003cstrong data-end=\"1053\" data-start=\"1043\"\u003eTaste:\u003c\/strong\u003e Light earthy minerals with gentle smoky warmth and creamy clay notes\u003cbr data-end=\"1125\" data-start=\"1122\"\u003e\u003cstrong data-end=\"1143\" data-start=\"1125\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-end=\"1182\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1182\"\u003eBest for:\u003c\/strong\u003e Nakumatt lovers, collectors, ASMR enthusiasts, smooth texture fans\u003cbr data-end=\"1265\" data-start=\"1262\"\u003e\u003cstrong data-end=\"1285\" data-start=\"1265\"\u003eClay experience:\u003c\/strong\u003e A refined roasted clay with delicate snaps that melt into silky mineral creaminess without grit or heaviness.\u003cbr data-end=\"1398\" data-start=\"1395\"\u003e\u003cstrong data-end=\"1413\" data-start=\"1398\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-end=\"1427\" data-start=\"1424\"\u003e\u003cstrong data-end=\"1449\" data-start=\"1427\"\u003eHydration texture:\u003c\/strong\u003e Softens into a velvety creamy paste with smooth mineral richness and no gumminess\u003cbr data-end=\"1534\" data-start=\"1531\"\u003e\u003cstrong data-end=\"1550\" data-start=\"1534\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, soft smoke, warm minerals, pale clay dust, gentle petrichor\u003c\/p\u003e\n\u003ch2 data-end=\"1645\" data-start=\"1627\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"2250\" data-start=\"1647\"\u003e\u003cstrong data-end=\"1658\" data-start=\"1647\"\u003eWeight:\u003c\/strong\u003e Various\u003cbr data-end=\"1674\" data-start=\"1671\"\u003e\u003cstrong data-end=\"1684\" data-start=\"1674\"\u003eShape:\u003c\/strong\u003e Irregular clay chunks\u003cbr data-end=\"1709\" data-start=\"1706\"\u003e\u003cstrong data-end=\"1720\" data-start=\"1709\"\u003eColour:\u003c\/strong\u003e Natural pale pink and grey with soft tonal variation\u003cbr data-end=\"1767\" data-start=\"1764\"\u003e\u003cstrong data-end=\"1783\" data-start=\"1767\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Pink Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1872\" data-start=\"1869\"\u003e\u003cstrong data-end=\"1883\" data-start=\"1872\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-end=\"1896\" data-start=\"1893\"\u003e\u003cstrong data-end=\"1925\" data-start=\"1896\"\u003eTraditional clay origins:\u003c\/strong\u003e Nakumatt clays have long been prepared in India using traditional roasting methods that deepen aroma, texture, and mineral character. Pink Nakumatt represents a softer, more refined expression of this clay family, prized for its smooth texture, rare colouring, and balanced earthy warmth.\u003cbr data-end=\"2217\" data-start=\"2214\"\u003e\u003cstrong data-end=\"2233\" data-start=\"2217\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2265\" data-start=\"2252\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2650\" data-start=\"2267\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":53984836583751,"sku":"03052400011","price":0.69,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":53805870022983,"sku":"03052400012","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":53735990722887,"sku":"03052400010","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"100g Powder and Crumbs","offer_id":54159412822343,"sku":"03052400013","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":53735990755655,"sku":"03052400014","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_8ca8b78e-3b40-42e1-a719-1ccc38cba566.png?v=1778023147"},{"product_id":"black-clover","title":"Black Clover – Roasted Creamy Indian Edible China Clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlack Clover is a roasted Indian China Clay known for its crisp crunch and smooth, creamy earthy profile. These irregular roasted chunks deliver a satisfying sensory experience with notes of milky minerals, soft earth, clean clay, and gentle roasted warmth, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe roasting process enhances the clay's natural character without overwhelming its famously creamy nature, creating a balanced crunch-to-melt experience that feels both refined and comforting. The texture offers a clean, smooth finish with a distinctive mineral-rich earthiness appreciated within geophagia and texture-focused communities. Inspired by traditional South Asian clay preparation methods, Black Clover combines the soft, milky qualities of classic China Clay with the added depth that careful roasting brings. It is an approachable yet satisfying clay that bridges the gap between delicate creamy clays and more robust roasted varieties.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp snap with a soft creamy melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Milky earthiness, clean minerals, and gentle roasted clay notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners, ASMR, and lovers of creamy mineral-rich clays\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A smooth, balanced clay offering a satisfying crunch followed by a clean, velvety melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a silky, creamy paste without gumminess\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, dusty minerals, warm clay, subtle petrichor\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Available in 100g or 250g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light grey to off-white with natural roasted tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Roasted China Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Clay Rify\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e China Clay, also known as kaolin, has long been valued across South Asia for its smooth texture, clean mineral character, and versatility. Roasting is a traditional preparation method used to enhance aroma, texture, and sensory appeal while maintaining the clay's naturally creamy profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste-Tested (by me)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53735995998535,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53735996031303,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_60bcae05-c661-4596-9c7b-2ef973a00dcd.png?v=1778025006"},{"product_id":"yellow-caramel-mineral-rich-indian-clay-coming-soon-may-2026","title":"Yellow Caramel - Indian Roasted Butter Clay","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"111\" data-end=\"129\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"131\" data-end=\"596\"\u003e\u003cstrong data-start=\"131\" data-end=\"143\"\u003eTexture:\u003c\/strong\u003e Dense, super crunchy with a lightly waxy finish\u003cbr data-start=\"191\" data-end=\"194\"\u003e\u003cstrong data-start=\"194\" data-end=\"212\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"228\" data-end=\"231\"\u003e\u003cstrong data-start=\"231\" data-end=\"241\"\u003eTaste:\u003c\/strong\u003e Warm, buttery earthiness with a roasted depth\u003cbr data-start=\"287\" data-end=\"290\"\u003e\u003cstrong data-start=\"290\" data-end=\"302\"\u003eSensory:\u003c\/strong\u003e Clean, non-gummy crunch with a slightly waxy bite\u003cbr data-start=\"352\" data-end=\"355\"\u003e\u003cstrong data-start=\"355\" data-end=\"366\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"389\" data-end=\"392\"\u003e\u003cstrong data-start=\"392\" data-end=\"401\"\u003eUses:\u003c\/strong\u003e Perfect for crunch lovers seeking firmness without stickiness\u003cbr data-start=\"463\" data-end=\"466\"\u003e\u003cstrong data-start=\"466\" data-end=\"486\"\u003eClay Experience:\u003c\/strong\u003e A bold, structured clay best suited to experienced users or those who enjoy a stronger, more tactile crunch\u003c\/p\u003e\n\u003chr data-start=\"598\" data-end=\"601\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"603\" data-end=\"625\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"627\" data-end=\"949\"\u003eYellow Caramel is a roasted evolution of the well-known Yellow Butter Diamond clay, bringing a deeper, more developed character to an already distinctive base. Crafted by Clay Rify in India, this version amplifies the clay’s natural firmness and buttery qualities while refining its texture into a clean, non-gummy crunch.\u003c\/p\u003e\n\u003cp data-start=\"951\" data-end=\"1275\"\u003ePart of the “Butter” family of clays, it carries that signature slightly waxy feel—subtle but noticeable—giving it a unique edge compared to drier or chalkier varieties. The roasting process adds warmth and depth, transforming it into a more robust, crunch-forward experience while preserving its smooth, buttery undertones.\u003c\/p\u003e\n\u003chr data-start=\"1277\" data-end=\"1280\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1282\" data-end=\"1304\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1306\" data-end=\"1611\"\u003eThis clay is all about the crunch. The bite is firm and decisive, delivering a sharp, satisfying snap that holds its structure before breaking down into crisp fragments. It leans towards a harder profile, making it especially appealing for those who enjoy resistance and sound in their sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1613\" data-end=\"1873\"\u003eAs it breaks down, the texture remains clean and controlled—no gumminess, no sticking—just a steady crumble with a faintly waxy coating that smooths out the edges of each bite. The result is a structured yet polished mouthfeel that feels both bold and refined.\u003c\/p\u003e\n\u003chr data-start=\"1875\" data-end=\"1878\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1880\" data-end=\"1899\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1901\" data-end=\"2121\"\u003eYellow Caramel carries a warm, roasted earthiness layered over a naturally buttery base. The flavour is fuller and slightly deeper than its unroasted counterpart, with subtle toasted notes that give it a mellow richness.\u003c\/p\u003e\n\u003cp data-start=\"2123\" data-end=\"2351\"\u003eThere’s a gentle mineral backbone throughout, balanced by a soft, almost creamy undertone. The aroma reflects this warmth—earthy with a hint of roasted depth—while the flavour lingers lightly, never becoming overly dry or harsh.\u003c\/p\u003e\n\u003chr data-start=\"2353\" data-end=\"2356\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2358\" data-end=\"2383\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2385\" data-end=\"2836\"\u003e\u003cstrong data-start=\"2385\" data-end=\"2396\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"2409\" data-end=\"2412\"\u003e\u003cstrong data-start=\"2412\" data-end=\"2422\"\u003eShape:\u003c\/strong\u003e Irregular chunks\u003cbr data-start=\"2439\" data-end=\"2442\"\u003e\u003cstrong data-start=\"2442\" data-end=\"2453\"\u003eColour:\u003c\/strong\u003e Golden yellow to caramel-toned with roasted variation\u003cbr data-start=\"2507\" data-end=\"2510\"\u003e\u003cstrong data-start=\"2510\" data-end=\"2526\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2589\" data-end=\"2592\"\u003e\u003cstrong data-start=\"2592\" data-end=\"2603\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2613\" data-end=\"2616\"\u003e\u003cstrong data-start=\"2616\" data-end=\"2645\"\u003eTraditional Clay Origins:\u003c\/strong\u003e In India, natural clays are often prepared through techniques like roasting to enhance their texture and sensory qualities, forming part of long-standing material traditions across regions\u003c\/p\u003e\n\u003chr data-start=\"2838\" data-end=\"2841\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2843\" data-end=\"2859\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2861\" data-end=\"3072\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3074\" data-end=\"3288\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3290\" data-end=\"3515\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3517\" data-end=\"3579\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53735996588359,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53735996621127,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":true}]},{"product_id":"red-ruby-edible-clay","title":"Roasted Red Ruby Clay – Bold Indian smoky edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRoasted Red Ruby is a natural Indian clay known for its powerful crunch and deeply smoky, mineral-rich profile. Made from iron-rich red earth traditionally associated with Nakumatt and Bhutdo mitti clay traditions, these roasted clay chunks deliver an intense sensory experience with notes of wet soil, fired earth, warm minerals, petrichor, and subtle metallic depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCarefully roasted to enhance both flavour and texture, Red Ruby develops a hardened structure and distinctive smoky aroma while retaining the rich earthy character of the original clay. The result is a bold, full-bodied clay that begins with a sharp, satisfying crunch before gradually softening into a dense, smooth paste. Its deep red colour reflects its naturally high mineral content, while the aroma evokes rain falling on warm earth and sun-baked clay after a storm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally prepared using roasting methods that intensify crunch and aroma, Roasted Red Ruby is especially prized by enthusiasts who enjoy strong earthy flavours, powerful textures, and immersive sensory experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard crunchy chunks with a smooth, slightly waxy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep earthy minerals, smoky clay, wet soil, iron-rich earth, subtle metallic notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, ASMR crunch lovers, and fans of roasted mineral-rich clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, grounding clay that combines intense crunch with rich petrichor and smoky mineral depth\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a dense, smooth earthy paste while retaining its mineral richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, rain-soaked earth, roasted clay, warm minerals, smoky soil\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks with naturally powdery edges\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red to reddish-brown with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Roasted Red Ruby Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Clay Rify\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Iron-rich red clays such as Nakumatt and Bhutdo mitti have long been prepared across India using roasting techniques that enhance aroma, hardness, and flavour. These methods form part of traditional geophagy practices where mineral-rich earths are valued for their distinctive sensory qualities and deep earthy character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53735997997383,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53735998030151,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":true}]},{"product_id":"red-diamond","title":"Red Diamond – Smoky Indian Clay Shards","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"107\" data-end=\"125\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"126\" data-end=\"657\"\u003e\u003cstrong data-start=\"126\" data-end=\"138\"\u003eTexture:\u003c\/strong\u003e Hard, crisp shards with flaky layered breakdown\u003cbr data-start=\"186\" data-end=\"189\"\u003e\u003cstrong data-start=\"189\" data-end=\"207\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"223\" data-end=\"226\"\u003e\u003cstrong data-start=\"226\" data-end=\"236\"\u003eTaste:\u003c\/strong\u003e Cementy, metallic, roasted earthy tones\u003cbr data-start=\"276\" data-end=\"279\"\u003e\u003cstrong data-start=\"279\" data-end=\"291\"\u003eSensory:\u003c\/strong\u003e Double-roasted depth with clean, grit-free flake disintegration\u003cbr data-start=\"355\" data-end=\"358\"\u003e\u003cstrong data-start=\"358\" data-end=\"369\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"392\" data-end=\"395\"\u003e\u003cstrong data-start=\"395\" data-end=\"404\"\u003eUses:\u003c\/strong\u003e Ideal for crunch lovers who prefer clean break and no grit\u003cbr data-start=\"463\" data-end=\"466\"\u003e\u003cstrong data-start=\"466\" data-end=\"486\"\u003eClay Experience:\u003c\/strong\u003e Bold, toasty, and structured. Best suited for those who enjoy roasted profiles and layered crunch; approachable for confident beginners, satisfying for experienced users.\u003c\/p\u003e\n\u003chr data-start=\"659\" data-end=\"662\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"664\" data-end=\"686\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"687\" data-end=\"989\"\u003eRed Diamond Clay is a distinctive member of the butter clay family, recognised for its naturally rich red hue and enhanced through roasting to elevate both crunch and flavour. Sourced from South Asia and prepared by Clay Rify, this clay stands out for its balance between structure and clean breakdown.\u003c\/p\u003e\n\u003cp data-start=\"991\" data-end=\"1298\"\u003eClosely related to Butter Grey Roasted and other traditional butter clays, Red Diamond offers a slightly more intensified roast. The result is a deeper, more developed sensory profile — one that leans into warmth, mineral richness, and that unmistakable earthy character found in well-prepared Indian clays.\u003c\/p\u003e\n\u003cp data-start=\"1300\" data-end=\"1470\"\u003eFormed as irregular shards, this clay allows for a more tactile, hands-on experience, highlighting how roasting transforms both texture and taste within this clay family.\u003c\/p\u003e\n\u003chr data-start=\"1472\" data-end=\"1475\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1477\" data-end=\"1499\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1500\" data-end=\"1717\"\u003eExpect a firm, crisp bite that snaps cleanly before breaking down into delicate flakes. The structure is hard but not overly dense, giving way to a brittle, layered disintegration that feels controlled and satisfying.\u003c\/p\u003e\n\u003cp data-start=\"1719\" data-end=\"2013\"\u003eUnlike grittier clays, Red Diamond remains smooth throughout — no sandiness, just a clean, dry crunch that transitions into thin, papery flakes. The double-roasting process enhances this texture, making it slightly more brittle and pronounced compared to standard butter grey roasted varieties.\u003c\/p\u003e\n\u003chr data-start=\"2015\" data-end=\"2018\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"2020\" data-end=\"2039\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2040\" data-end=\"2270\"\u003eThe flavour profile is bold and grounded, led by classic cement-like notes paired with a subtle metallic edge from its natural red composition. There’s a clear roasted quality running throughout — warm, toasty, and slightly smoky.\u003c\/p\u003e\n\u003cp data-start=\"2272\" data-end=\"2506\"\u003eWhen hydrated, the aroma deepens into something more atmospheric — hints of damp earth, basement-like musk, and roasted soil come forward. The taste remains dry and mineral-rich, with a clean finish that doesn’t cling or become pasty.\u003c\/p\u003e\n\u003chr data-start=\"2508\" data-end=\"2511\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2513\" data-end=\"2538\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2539\" data-end=\"2937\"\u003e\u003cstrong data-start=\"2539\" data-end=\"2550\"\u003eWeight:\u003c\/strong\u003e Varies\u003cbr data-start=\"2557\" data-end=\"2560\"\u003e\u003cstrong data-start=\"2560\" data-end=\"2570\"\u003eShape:\u003c\/strong\u003e Irregular shards\u003cbr data-start=\"2587\" data-end=\"2590\"\u003e\u003cstrong data-start=\"2590\" data-end=\"2601\"\u003eColour:\u003c\/strong\u003e Natural red with deep roasted tones\u003cbr data-start=\"2637\" data-end=\"2640\"\u003e\u003cstrong data-start=\"2640\" data-end=\"2656\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2719\" data-end=\"2722\"\u003e\u003cstrong data-start=\"2722\" data-end=\"2733\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2743\" data-end=\"2746\"\u003e\u003cstrong data-start=\"2746\" data-end=\"2775\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Butter-family clays from India, traditionally appreciated for their smooth texture, roast-enhanced crunch, and mineral-rich profiles within geophagic practices\u003c\/p\u003e\n\u003chr data-start=\"2939\" data-end=\"2942\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2944\" data-end=\"2960\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2961\" data-end=\"3344\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53735999930695,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53735999963463,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_fc0d5544-d418-4f94-89be-7be10208e3fd.png?v=1778031605"},{"product_id":"cloudy-clay","title":"Cloudy Clay – Butter Roasted Indian Clay","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"105\" data-end=\"123\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"125\" data-end=\"593\"\u003e\u003cstrong data-start=\"125\" data-end=\"137\"\u003eTexture:\u003c\/strong\u003e Creamy, crunchy with a smooth, clean breakdown\u003cbr data-start=\"184\" data-end=\"187\"\u003e\u003cstrong data-start=\"187\" data-end=\"205\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"216\" data-end=\"219\"\u003e\u003cstrong data-start=\"219\" data-end=\"229\"\u003eTaste:\u003c\/strong\u003e Smoky, earthy with a soft buttery depth\u003cbr data-start=\"269\" data-end=\"272\"\u003e\u003cstrong data-start=\"272\" data-end=\"284\"\u003eSensory:\u003c\/strong\u003e Non-gummy, non-sticky crunch that melts evenly\u003cbr data-start=\"331\" data-end=\"334\"\u003e\u003cstrong data-start=\"334\" data-end=\"345\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"368\" data-end=\"371\"\u003e\u003cstrong data-start=\"371\" data-end=\"380\"\u003eUses:\u003c\/strong\u003e Ideal for those who enjoy balanced crunch with a clean, creamy finish\u003cbr data-start=\"450\" data-end=\"453\"\u003e\u003cstrong data-start=\"453\" data-end=\"473\"\u003eClay Experience:\u003c\/strong\u003e A well-rounded, easy-going clay suitable for both beginners and seasoned users who prefer smooth, non-sticky textures\u003c\/p\u003e\n\u003chr data-start=\"595\" data-end=\"598\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"600\" data-end=\"622\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"624\" data-end=\"933\"\u003eCloudy Clay comes from the well-known Butter family of Indian clays, recognised for their smooth, slightly waxy character and balanced sensory profile. This roasted grey clay is carefully prepared to enhance both crunch and flavour, resulting in a clean, smoky experience that feels refined rather than heavy.\u003c\/p\u003e\n\u003cp data-start=\"935\" data-end=\"1280\"\u003eOften associated with traditional names like Bhutdo, Bhuni Mati, or roasted Nakumatt-style clays, Cloudy Clay reflects long-standing preparation methods where natural clays are roasted over heat to deepen their aroma and improve texture. Its soft grey tones and subtle darkening from roasting give it a muted, “cloudy” appearance—hence the name.\u003c\/p\u003e\n\u003cp data-start=\"1282\" data-end=\"1426\"\u003eThis is a clay that sits comfortably in the middle: not too hard, not too soft, delivering a dependable, satisfying crunch with a smooth finish.\u003c\/p\u003e\n\u003chr data-start=\"1428\" data-end=\"1431\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1433\" data-end=\"1455\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1457\" data-end=\"1634\"\u003eThe texture opens with a crisp, medium-level crunch that breaks into soft, clean shards. It’s structured enough to give that satisfying bite, but not overly dense or aggressive.\u003c\/p\u003e\n\u003cp data-start=\"1636\" data-end=\"1904\"\u003eAs it breaks down, the clay transitions into a creamy, smooth consistency without any gumminess or stickiness. The signature “buttery” quality of this clay family comes through here—slightly waxy, but in a way that enhances the smoothness rather than weighing it down.\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"1991\"\u003eThere’s no grit or sandiness, just a controlled, even crumble that melts comfortably.\u003c\/p\u003e\n\u003chr data-start=\"1993\" data-end=\"1996\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1998\" data-end=\"2017\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2019\" data-end=\"2258\"\u003eCloudy Clay offers a mellow yet rich earthy flavour, layered with a gentle smokiness from the roasting process. The taste is grounded and mineral-rich, but softened by a subtle buttery undertone that keeps it from feeling too dry or sharp.\u003c\/p\u003e\n\u003cp data-start=\"2260\" data-end=\"2468\"\u003eThe aroma carries a warm, smoky-earthy note—noticeable but not overpowering. As the clay softens, the flavour becomes smoother and more rounded, leaving a clean, earthy finish with a calm, lingering presence.\u003c\/p\u003e\n\u003chr data-start=\"2470\" data-end=\"2473\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2475\" data-end=\"2500\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2502\" data-end=\"2939\"\u003e\u003cstrong data-start=\"2502\" data-end=\"2513\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"2526\" data-end=\"2529\"\u003e\u003cstrong data-start=\"2529\" data-end=\"2539\"\u003eShape:\u003c\/strong\u003e Irregular chunks\u003cbr data-start=\"2556\" data-end=\"2559\"\u003e\u003cstrong data-start=\"2559\" data-end=\"2570\"\u003eColour:\u003c\/strong\u003e Dark grey with blackened roasted tones\u003cbr data-start=\"2609\" data-end=\"2612\"\u003e\u003cstrong data-start=\"2612\" data-end=\"2628\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2691\" data-end=\"2694\"\u003e\u003cstrong data-start=\"2694\" data-end=\"2705\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2715\" data-end=\"2718\"\u003e\u003cstrong data-start=\"2718\" data-end=\"2747\"\u003eTraditional Clay Origins:\u003c\/strong\u003e In India, butter clays such as Bhutdo or Bhuni Mati are traditionally roasted to enhance their smooth texture and smoky flavour, forming part of long-standing sensory and material practices\u003c\/p\u003e\n\u003chr data-start=\"2941\" data-end=\"2944\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2946\" data-end=\"2962\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2964\" data-end=\"3175\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3177\" data-end=\"3391\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3393\" data-end=\"3618\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3620\" data-end=\"3682\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53736000946503,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53736000979271,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/earthycrunch.co.uk\/collections\/flavour-smoky-roasted-charred.oembed","provider":"Earthy Crunch UK","version":"1.0","type":"link"}