{"title":"Greys","description":"\u003cp data-start=\"147\" data-end=\"437\"\u003eMysterious, bold, and endlessly crunchy — our grey-hued clays are a favourite among those who crave that cement-like bite. These naturally toned clays are known for their deeply earthy, sometimes smoky flavours, offering a grounding crunch that’s as satisfying as it is intense.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"717\"\u003eExpect a crisp, clean break with a firm texture that holds up through every chew. Some batches deliver subtle hints of ash, stone, or charcoal, while others lean into that unmistakable industrial tang — think pavement after rain or the nostalgic scent of fresh concrete.\u003c\/p\u003e\n\u003cp data-start=\"719\" data-end=\"812\"\u003eIf you love a strong, gritty crunch with rich minerality, the grey clay family is your go-to.\u003c\/p\u003e","products":[{"product_id":"dryfruit-clay","title":"Dryfruit Clay - Bestselling Smoky Indian Roasted clay","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"25\" data-end=\"47\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"48\" data-end=\"452\"\u003eDryfruit Clay Chunks are bold, naturally formed pieces of India’s iconic roasted dryfruit clay, celebrated for their intense crunch and deep smoky-earthy character. Each chunk delivers a firm initial bite that quickly collapses into a fragrant, dusty crumble, releasing layers of roasted earth, subtle sweet mineral notes and the distinctive charcoal-like finish dryfruit clay lovers recognise instantly.\u003c\/p\u003e\n\u003cp data-start=\"454\" data-end=\"922\"\u003eTraditionally roasted to enhance flavour, aroma and crispness, dryfruit clay develops its unmistakable dark colour and smoky profile through this age-old preparation method. The result is a clay that feels both powerful and grounding — rich in aroma, deeply earthy, and satisfyingly crunchy. Whether enjoyed as part of a stash collection, for sensory exploration, or simply to satisfy a strong clay craving, these chunks offer a bold and authentic dryfruit experience.\u003c\/p\u003e\n\u003chr data-start=\"924\" data-end=\"927\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"929\" data-end=\"951\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"952\" data-end=\"1158\"\u003eDryfruit Clay Chunks begin with a firm, crisp bite before rapidly breaking down into a smooth, smoky dust. The crumble is clean and dry, producing a satisfying roasted snap followed by a soft earthy finish.\u003c\/p\u003e\n\u003chr data-start=\"1160\" data-end=\"1163\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1165\" data-end=\"1184\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1185\" data-end=\"1425\"\u003eExpect a layered earthy profile with subtle sweet undertones reminiscent of ripe fruit balanced against roasted clay depth. The aroma is smoky and mineral-rich, finishing with a charcoal-like aftertaste typical of traditional dryfruit clay.\u003c\/p\u003e\n\u003chr data-start=\"1427\" data-end=\"1430\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1432\" data-end=\"1453\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1454\" data-end=\"1773\"\u003eDryfruit clay is renowned within the clay-eating community for its bold personality. The roasting process intensifies both flavour and crunch, creating a clay that feels robust, aromatic and deeply satisfying. Each chunk offers a grounding sensory experience — strong in texture, rich in scent, and unmistakably earthy.\u003c\/p\u003e\n\u003chr data-start=\"1775\" data-end=\"1778\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1780\" data-end=\"1798\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1799\" data-end=\"2009\"\u003e\n\u003cli data-section-id=\"1w269ou\" data-start=\"1799\" data-end=\"1841\"\u003e\n\u003cp data-start=\"1801\" data-end=\"1841\"\u003eAuthentic roasted Indian dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"awe2jy\" data-start=\"1842\" data-end=\"1879\"\u003e\n\u003cp data-start=\"1844\" data-end=\"1879\"\u003eBold smoky-earthy flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1w88gg0\" data-start=\"1880\" data-end=\"1924\"\u003e\n\u003cp data-start=\"1882\" data-end=\"1924\"\u003eStrong crunch with quick crumble texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1c714s2\" data-start=\"1925\" data-end=\"1960\"\u003e\n\u003cp data-start=\"1927\" data-end=\"1960\"\u003eNaturally irregular clay chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"g598vb\" data-start=\"1961\" data-end=\"2009\"\u003e\n\u003cp data-start=\"1963\" data-end=\"2009\"\u003ePopular within pica and geophagy communities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2011\" data-end=\"2014\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"2016\" data-end=\"2037\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2039\" data-end=\"3052\"\u003e\n\u003cli data-section-id=\"hnnj7k\" data-start=\"2039\" data-end=\"2080\"\u003e\n\u003cp data-start=\"2041\" data-end=\"2080\"\u003e\u003cstrong data-start=\"2041\" data-end=\"2050\"\u003eSize:\u003c\/strong\u003e Approximately 2–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"2081\" data-end=\"2122\"\u003e\n\u003cp data-start=\"2083\" data-end=\"2122\"\u003e\u003cstrong data-start=\"2083\" data-end=\"2094\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2123\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2125\" data-end=\"2162\"\u003e\u003cstrong data-start=\"2125\" data-end=\"2135\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"t1votb\" data-start=\"2163\" data-end=\"2211\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2211\"\u003e\u003cstrong data-start=\"2165\" data-end=\"2176\"\u003eColour:\u003c\/strong\u003e Deep black with natural variance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1a2wzia\" data-start=\"2212\" data-end=\"2280\"\u003e\n\u003cp data-start=\"2214\" data-end=\"2280\"\u003e\u003cstrong data-start=\"2214\" data-end=\"2226\"\u003eTexture:\u003c\/strong\u003e Firm bite with soft crumble; smoky, dusty and crisp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"147bgx4\" data-start=\"2281\" data-end=\"2350\"\u003e\n\u003cp data-start=\"2283\" data-end=\"2350\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2301\"\u003eCrunch Factor:\u003c\/strong\u003e Strong roasted crunch with fast-crumble finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vfzsn3\" data-start=\"2351\" data-end=\"2443\"\u003e\n\u003cp data-start=\"2353\" data-end=\"2443\"\u003e\u003cstrong data-start=\"2353\" data-end=\"2371\"\u003eTaste Profile:\u003c\/strong\u003e Sweet-earthy notes with smoky clay depth and charcoal-like aftertaste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d3r86d\" data-start=\"2444\" data-end=\"2491\"\u003e\n\u003cp data-start=\"2446\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2446\" data-end=\"2462\"\u003eIngredients:\u003c\/strong\u003e 100% natural dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2492\" data-end=\"2524\"\u003e\n\u003cp data-start=\"2494\" data-end=\"2524\"\u003e\u003cstrong data-start=\"2494\" data-end=\"2516\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2525\" data-end=\"2549\"\u003e\n\u003cp data-start=\"2527\" data-end=\"2549\"\u003e\u003cstrong data-start=\"2527\" data-end=\"2538\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xf1evr\" data-start=\"2550\" data-end=\"3052\"\u003e\n\u003cp data-start=\"2552\" data-end=\"3052\"\u003e\u003cstrong data-start=\"2552\" data-end=\"2581\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Dryfruit clay has long been appreciated within Indian geophagy traditions, particularly in regions where roasted clays are valued for their grounding aroma and intense earthy flavour. Roasting naturally occurring black clays is a traditional method used to enhance crispness and develop the smoky, slightly sweet character that dryfruit clay is known for. These clays remain especially prized for their strong crunch, aromatic depth and distinctive charcoal-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697480229191,"sku":"03050201122","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52638802411847,"sku":"03050201121","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52638802444615,"sku":"0305020113","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_022cd7d1-4d2a-42b2-88f7-ddbc1f0627b2.png?v=1761675081"},{"product_id":"half-roasted-nakumatt-roasted-indian-edible-clay","title":"Half Roasted Nakumatt - Best Selling semi-roasted Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHalf Roasted Nakumatt is a natural Indian clay known for its powerful crunch and intensely earthy mineral profile. Made from premium Nakumatt clay and partially roasted using traditional preparation methods, these dense chunks deliver a bold sensory experience with notes of burnt clay, wet cement, petrichor, and cave-like mineral earthiness. The roasting process creates crisp outer edges while preserving the dense character of the interior, producing a distinctive contrast between roasted intensity and natural clay depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePopular among lovers of strong crunchy clays, ASMR textures, and mineral-rich sensory materials, Half Roasted Nakumatt offers a satisfying hard crunch followed by a dense earthy breakdown. Traditionally associated with Indian geophagy practices, this clay is valued for its robust texture, atmospheric flavour profile, and deeply grounding character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense roasted chunks with crisp edges and a heavy mineral crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Burnt clay, wet cement, petrichor, mineral earthiness, cave-like undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, ASMR enthusiasts, experienced clay enthusiasts\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold roasted clay with intense crunch, deep mineral flavour, and a satisfying balance between crispness and density.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, rain-soaked stone, burnt clay, damp earth, mineral cave notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and natural broken segments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Grey with darker roasted patches and natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Half Roasted Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt clay has long been valued within Indian clay traditions for its dense mineral structure and rich earthy flavour. Partial roasting enhances the aroma and texture while preserving some of the clay's natural depth, creating a unique sensory profile that combines roasted intensity with the character of raw earth.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697475215687,"sku":"03050201182","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677829034311,"sku":"0305020118","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677829001543,"sku":"0305020119","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bf0ec7-5dff-4ae4-9fe3-02789d2fdc88.png?v=1758675893"},{"product_id":"red-nakumatt-iron-rich-indian-edible-clay","title":"Red Nakumatt Clay - Iron-rich Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt is a natural Indian clay known for its hard, crunchy texture and deeply earthy mineral profile. Sourced from iron-rich regions of India and traditionally roasted to enhance its character, these irregular clay chunks deliver a bold sensory experience with notes of baked topsoil, warm minerals, cement dust, and subtle metallic undertones. Popular among lovers of strong earthy flavours, crunchy clay textures, ASMR experiences, and mineral-rich sensory materials, Red Nakumatt offers a robust, grounding experience that leaves a lasting impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture begins with a resistant crunch before breaking into a dry, crumbly mineral crumble. Its distinctive roasted-earth character and intense mineral depth have made it a favourite within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay preparation traditions, Red Nakumatt is valued for its strength, authenticity, and rich sensory profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard, dry chunks with a crunchy snap and gritty mineral crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep topsoil earthiness, cement minerals, iron-rich notes, subtle asphalt undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, crunch lovers, ASMR sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A powerful roasted-earth clay offering dense crunch, strong mineral character, and a bold traditional profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a muddy, earthy paste while retaining rich mineral flavour\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, warm earth, baked clay, mineral dust, heated stone\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red, rusty brown, and iron-rich earth tones with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt originates from mineral-rich Indian clay deposits traditionally roasted to intensify both texture and flavour. Within Indian geophagy traditions, roasted red clays have long been appreciated for their dense crunch, earthy aroma, and grounding mineral character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53783807328583,"sku":"0305020190","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639036145991,"sku":"0305020190","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52639036178759,"sku":"0305020191","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_296b0183-c6d7-4441-85b1-fb255ef30083.png?v=1778024713"},{"product_id":"smoked-nakumatt","title":"Smoked Nakumatt  - Smoky Indian clay chunks","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"20\" data-end=\"42\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"43\" data-end=\"310\"\u003eSmoked Nakumatt is a bold, intensely roasted clay crafted from 100% authentic Indian Nakumatt clay. Known for its powerful aroma and ultra-hard texture, these dark grey chunks and occasional slab-like pieces deliver a sharp, gritty crunch with a deep smoky character.\u003c\/p\u003e\n\u003cp data-start=\"312\" data-end=\"705\"\u003eEach piece carries a rich, fire-roasted scent layered with strong mineral notes. The flavour profile is complex and atmospheric, blending earthy depth with distinctive undertones reminiscent of basement dust, asphalt and faint petrol. Designed for those who appreciate powerful clay flavours and dramatic crunch, Smoked Nakumatt offers a robust sensory experience with a striking roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"707\" data-end=\"710\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"712\" data-end=\"734\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"735\" data-end=\"904\"\u003eSmoked Nakumatt is extremely hard and dry, producing a firm, gritty bite. The crunch is sharp and dense, breaking into coarse fragments with a distinctly roasted finish.\u003c\/p\u003e\n\u003chr data-start=\"906\" data-end=\"909\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"911\" data-end=\"930\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"931\" data-end=\"1120\"\u003eThe taste is intensely smoky and mineral-rich with deep earthy notes. Aromatic undertones of basement dust, asphalt and subtle petrol-like hints create a bold and memorable flavour profile.\u003c\/p\u003e\n\u003chr data-start=\"1122\" data-end=\"1125\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1127\" data-end=\"1148\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1458\"\u003eThe smoking process intensifies the natural strength and mineral density of Nakumatt clay, transforming it into a powerful clay experience. With its dramatic aroma, ultra-hard bite and smoky complexity, this clay is especially appreciated by those who enjoy strong, atmospheric flavours and commanding crunch.\u003c\/p\u003e\n\u003chr data-start=\"1460\" data-end=\"1463\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1465\" data-end=\"1483\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1484\" data-end=\"1699\"\u003e\n\u003cli data-section-id=\"1n5kg7u\" data-start=\"1484\" data-end=\"1518\"\u003e\n\u003cp data-start=\"1486\" data-end=\"1518\"\u003eAuthentic Indian Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xn55t\" data-start=\"1519\" data-end=\"1568\"\u003e\n\u003cp data-start=\"1521\" data-end=\"1568\"\u003eIntensely smoked and roasted for strong aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5npizf\" data-start=\"1569\" data-end=\"1610\"\u003e\n\u003cp data-start=\"1571\" data-end=\"1610\"\u003eVery hard chunks and occasional slabs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16ozy8\" data-start=\"1611\" data-end=\"1649\"\u003e\n\u003cp data-start=\"1613\" data-end=\"1649\"\u003eBold smoky mineral flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eqe8jo\" data-start=\"1650\" data-end=\"1699\"\u003e\n\u003cp data-start=\"1652\" data-end=\"1699\"\u003eDesigned for lovers of powerful crunchy clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1701\" data-end=\"1704\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1706\" data-end=\"1727\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1729\" data-end=\"2782\"\u003e\n\u003cli data-section-id=\"fbd803\" data-start=\"1729\" data-end=\"1770\"\u003e\n\u003cp data-start=\"1731\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1731\" data-end=\"1740\"\u003eSize:\u003c\/strong\u003e Approximately 1–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1771\" data-end=\"1812\"\u003e\n\u003cp data-start=\"1773\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1773\" data-end=\"1784\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16amku\" data-start=\"1813\" data-end=\"1885\"\u003e\n\u003cp data-start=\"1815\" data-end=\"1885\"\u003e\u003cstrong data-start=\"1815\" data-end=\"1825\"\u003eShape:\u003c\/strong\u003e Chunky irregular segments and occasional slab-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12qzkvh\" data-start=\"1886\" data-end=\"1952\"\u003e\n\u003cp data-start=\"1888\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1888\" data-end=\"1899\"\u003eColour:\u003c\/strong\u003e Charcoal to deep grey with smoked, blackened edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3g1i8o\" data-start=\"1953\" data-end=\"2011\"\u003e\n\u003cp data-start=\"1955\" data-end=\"2011\"\u003e\u003cstrong data-start=\"1955\" data-end=\"1967\"\u003eTexture:\u003c\/strong\u003e Very hard and dry with firm gritty crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mou6\" data-start=\"2012\" data-end=\"2074\"\u003e\n\u003cp data-start=\"2014\" data-end=\"2074\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e Strong dense crunch with roasted finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wqn3ec\" data-start=\"2075\" data-end=\"2167\"\u003e\n\u003cp data-start=\"2077\" data-end=\"2167\"\u003e\u003cstrong data-start=\"2077\" data-end=\"2095\"\u003eTaste Profile:\u003c\/strong\u003e Smoky mineral clay with basement, asphalt and faint petrol undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3o64ip\" data-start=\"2168\" data-end=\"2214\"\u003e\n\u003cp data-start=\"2170\" data-end=\"2214\"\u003e\u003cstrong data-start=\"2170\" data-end=\"2186\"\u003eIngredients:\u003c\/strong\u003e 100% smoked Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2215\" data-end=\"2247\"\u003e\n\u003cp data-start=\"2217\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2217\" data-end=\"2239\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2248\" data-end=\"2272\"\u003e\n\u003cp data-start=\"2250\" data-end=\"2272\"\u003e\u003cstrong data-start=\"2250\" data-end=\"2261\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lnep3\" data-start=\"2273\" data-end=\"2782\"\u003e\n\u003cp data-start=\"2275\" data-end=\"2782\"\u003e\u003cstrong data-start=\"2275\" data-end=\"2304\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nakumatt clay is sourced from mineral-rich Indian soils known for their dense structure and bold earthy flavour. Through a high-heat roasting and smoking process, the clay develops a deeper aroma and darker colour while maintaining its naturally strong texture. This preparation enhances the clay’s smoky complexity and mineral intensity, creating a flavour profile often described as atmospheric and nostalgic, reminiscent of rain on tarmac, warm earth and fire-roasted stone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697471775047,"sku":"03050201342","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639067636039,"sku":"0305020134","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52639067668807,"sku":"0305020135","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_ca880aa6-6047-4413-a497-a186da75d849.png?v=1750109923"},{"product_id":"crystal-nakumatt","title":"Crystal Nakumatt - Fresh water\/mineral-rich Indian Clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"80\" data-end=\"95\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"97\" data-end=\"744\"\u003e\u003cstrong data-start=\"97\" data-end=\"109\"\u003eTexture:\u003c\/strong\u003e Smooth granular bite with a clean dry crumble\u003cbr data-start=\"155\" data-end=\"158\"\u003e\u003cstrong data-start=\"158\" data-end=\"176\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"187\" data-end=\"190\"\u003e\u003cstrong data-start=\"190\" data-end=\"200\"\u003eTaste:\u003c\/strong\u003e Mild mineral earthiness with a cool, clean finish\u003cbr data-start=\"250\" data-end=\"253\"\u003e\u003cstrong data-start=\"253\" data-end=\"265\"\u003eSensory:\u003c\/strong\u003e Pale translucent appearance with refined mineral clarity\u003cbr data-start=\"322\" data-end=\"325\"\u003e\u003cstrong data-start=\"325\" data-end=\"336\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Nakumatt clay regions\u003cbr data-start=\"370\" data-end=\"373\"\u003e\u003cstrong data-start=\"373\" data-end=\"382\"\u003eUses:\u003c\/strong\u003e Ideal for collectors, subtle clay lovers, ASMR crunch experiences, and mineral-forward sensory enjoyment\u003cbr data-start=\"487\" data-end=\"490\"\u003e\u003cstrong data-start=\"490\" data-end=\"510\"\u003eClay Experience:\u003c\/strong\u003e Best suited to those who enjoy cleaner, gentler clay profiles with balanced mineral notes rather than heavy roasted flavours. Suitable for both beginners and experienced clay enthusiasts seeking a calm, grounding, refined experience.\u003c\/p\u003e\n\u003chr data-start=\"746\" data-end=\"749\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"751\" data-end=\"770\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"772\" data-end=\"1125\"\u003eCrystal Nakumatt is a rare and visually striking variety of traditional Nakumatt clay, valued for its pale translucent appearance and naturally refined mineral profile. Unlike darker roasted or smoked varieties, this clay is presented closer to its natural state, allowing its soft earthy character and delicate mineral qualities to remain fully intact.\u003c\/p\u003e\n\u003cp data-start=\"1127\" data-end=\"1515\"\u003eFormed into chunky slabs and naturally broken fragments, Crystal Nakumatt offers a quieter, cleaner sensory experience centred around purity, texture, and subtle mineral depth. Its almost stone-like appearance gives it a distinctive crystalline quality that makes it especially appreciated among collectors and enthusiasts who prefer elegant, understated clays over bold roasted profiles.\u003c\/p\u003e\n\u003cp data-start=\"1517\" data-end=\"1739\"\u003eTraditionally sourced from mineral-rich clay deposits in India, Crystal Nakumatt reflects the earthy simplicity and grounding qualities often associated with natural clay traditions and sensory-focused geophagia practices.\u003c\/p\u003e\n\u003chr data-start=\"1741\" data-end=\"1744\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1746\" data-end=\"1765\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1767\" data-end=\"2044\"\u003eCrystal Nakumatt delivers a firm yet controlled bite with a smooth granular structure that breaks evenly under pressure. The initial crunch is dry, crisp, and clean without excessive hardness, creating a satisfying mineral snap before gently crumbling into fine soft fragments.\u003c\/p\u003e\n\u003cp data-start=\"2046\" data-end=\"2314\"\u003eThe texture remains refined throughout the chew, with minimal grit and a polished mineral consistency that feels smooth rather than dusty. As the clay softens, it develops into a delicate earthy crumble with a cooling mineral finish that lingers lightly on the palate.\u003c\/p\u003e\n\u003chr data-start=\"2316\" data-end=\"2319\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2321\" data-end=\"2337\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2339\" data-end=\"2654\"\u003eThe flavour profile is mild, clean, and naturally mineral-forward. Soft earthy notes appear first, followed by subtle cool mineral tones that give the clay a refreshing, balanced character. Unlike roasted Nakumatt varieties with smoky depth, Crystal Nakumatt remains lighter and more delicate with a cleaner finish.\u003c\/p\u003e\n\u003cp data-start=\"2656\" data-end=\"2919\"\u003eIts aroma is faint and earthy with subtle dry stone and mineral notes. During chewing, the flavour develops gradually from crisp mineral dryness into a smooth earthy creaminess, maintaining a calm, refined taste throughout without becoming overly heavy or bitter.\u003c\/p\u003e\n\u003chr data-start=\"2921\" data-end=\"2924\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2926\" data-end=\"2948\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2950\" data-end=\"3618\"\u003e\u003cstrong data-start=\"2950\" data-end=\"2961\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003cbr data-start=\"2987\" data-end=\"2990\"\u003e\u003cstrong data-start=\"2990\" data-end=\"3000\"\u003eShape:\u003c\/strong\u003e Chunky fragments and slabs with naturally broken flat edges\u003cbr data-start=\"3060\" data-end=\"3063\"\u003e\u003cstrong data-start=\"3063\" data-end=\"3074\"\u003eColour:\u003c\/strong\u003e Pale grey to lightly translucent tones with soft mineral shimmer\u003cbr data-start=\"3139\" data-end=\"3142\"\u003e\u003cstrong data-start=\"3142\" data-end=\"3158\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3221\" data-end=\"3224\"\u003e\u003cstrong data-start=\"3224\" data-end=\"3235\"\u003eVendor:\u003c\/strong\u003e CAA\u003cbr data-start=\"3239\" data-end=\"3242\"\u003e\u003cstrong data-start=\"3242\" data-end=\"3271\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Crystal Nakumatt is sourced from select clay deposits in India known for dense mineral composition and natural purity. In traditional clay practices, less processed clays such as this are often valued for their clean mineral taste, smooth texture, and grounding sensory qualities, offering a more natural alternative to heavily roasted varieties.\u003c\/p\u003e\n\u003chr data-start=\"3620\" data-end=\"3623\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3625\" data-end=\"3638\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3640\" data-end=\"4023\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52770408956231,"sku":"04050302991","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52770408988999,"sku":"04050302992","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_2ccdc992-0631-4693-867d-df3fef267132.png?v=1750110207"},{"product_id":"mix-hex-clay-treat-grey-black","title":"Mix Hex Clay Treat – Grey\/Black - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"216\" data-end=\"699\"\u003eMix Hex – Grey\/Black is a layered and textured clay treat designed for those who crave bold mineral tones and complex earthy aromas. Each piece is a distinctive 3D hexagon, crafted in moody shades of grey and black, with two contrasting halves: one made from fine Crystal or Red Nakumatt dust and the other from Dryfruit clay. This dual-layered design creates a striking contrast in both appearance and flavour, making Mix Hex as visually captivating as it is satisfying to crunch.\u003c\/p\u003e\n\u003cp data-start=\"701\" data-end=\"1234\"\u003eThese compact treats are very hard and dry, offering a firm, crisp crunch with a clean crumble and absolutely no grit. The texture is dense but softens beautifully as you chew, releasing waves of deep earthy flavour. Expect a cement-like Nakumatt intensity up front, balanced by roasted smokey Dryfruit tones, basement dampness, and that distinctive petrichor note reminiscent of hot rain hitting dusty roads. Full-bodied, mineral-rich, and satisfying, Mix Hex is a bold clay indulgence for collectors who enjoy strong earth vibes.\u003c\/p\u003e\n\u003cp data-start=\"1236\" data-end=\"1278\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1245\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1245\" data-end=\"1248\"\u003eVaries, approximately 1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1280\" data-end=\"1309\"\u003e\u003cstrong data-start=\"1280\" data-end=\"1291\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1291\" data-end=\"1294\"\u003eApprox. 125 g\u003c\/p\u003e\n\u003cp data-start=\"1311\" data-end=\"1345\"\u003e\u003cstrong data-start=\"1311\" data-end=\"1321\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1321\" data-end=\"1324\"\u003eLayered 3D hexagons\u003c\/p\u003e\n\u003cp data-start=\"1347\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1347\" data-end=\"1358\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1358\" data-end=\"1361\"\u003eVaried tones of grey and black\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1476\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1407\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1407\" data-end=\"1410\"\u003eVery hard, compact, and dry with a smooth, dusty finish; no grit\u003c\/p\u003e\n\u003cp data-start=\"1478\" data-end=\"1535\"\u003e\u003cstrong data-start=\"1478\" data-end=\"1496\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1496\" data-end=\"1499\"\u003e3 – Firm with a clean, dry crumble\u003c\/p\u003e\n\u003cp data-start=\"1537\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1537\" data-end=\"1555\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1555\" data-end=\"1558\"\u003eCementy Nakumatt strength with roasted Dryfruit earthiness; dusty, basementy, and full petrichor with damp mineral tones\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1805\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1698\" data-end=\"1701\"\u003eLayered clay treat made from Crystal\/Red Nakumatt dust, Dryfruit clay, and Fully Roasted Nakumatt clay\u003c\/p\u003e\n\u003cp data-start=\"1807\" data-end=\"1839\"\u003e\u003cstrong data-start=\"1807\" data-end=\"1829\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1829\" data-end=\"1832\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1841\" data-end=\"1873\"\u003e\u003cstrong data-start=\"1841\" data-end=\"1852\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1852\" data-end=\"1855\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1875\" data-end=\"2283\"\u003e\u003cstrong data-start=\"1875\" data-end=\"1904\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1904\" data-end=\"1907\"\u003eMix Hex brings together classic Indian clays in an artisanal dual-layered format. The robust mineral character of Nakumatt pairs with the softer roasted notes of Dryfruit clay to create a dynamic flavour profile. This careful layering pays homage to Indian geophagy traditions while offering a modern, tactile, and aromatic chew for enthusiasts seeking depth and complexity.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"3 (approx. 125g)","offer_id":53208783388999,"sku":"0405030304","price":7.49,"currency_code":"GBP","in_stock":false},{"title":"4 (approx. 160g)","offer_id":53208783421767,"sku":"04050303042","price":9.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_96f091c8-2ea7-4749-b2a9-f426b4c048ab.png?v=1758992912"},{"product_id":"mixed-clay-gems","title":"Mixed Clay Gems - Edible clay treats for Pica","description":"\u003cp data-start=\"145\" data-end=\"465\"\u003e\u003cstrong data-start=\"145\" data-end=\"166\"\u003eProduct Overview:\u003c\/strong\u003e\u003cbr data-start=\"166\" data-end=\"169\"\u003e\u003cstrong data-start=\"169\" data-end=\"188\"\u003eMixed Clay Gems\u003c\/strong\u003e are compact, multi-coloured, gem-shaped bites crafted from a refined blend of natural Indian clays. Each piece is carefully hand-shaped into small, rounded forms with smooth, matte exteriors and subtle earthy hues—ranging from soft cream and ochre to taupe, grey, and slate.\u003c\/p\u003e\n\u003cp data-start=\"467\" data-end=\"721\"\u003eThese gems offer a gentle crunch that quickly softens into a powdery, chalk-like texture in the mouth. Despite their polished appearance, they break apart easily, delivering a light, dry crumble that’s deeply satisfying for those who prefer softer clays.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"1002\"\u003eThe flavour is delicately earthy with clean mineral tones, hints of asphalt and petrichor, and a dry, cementy edge. Some describe the taste as reminiscent of Vibuthi (sacred ash)—subtle, grounding, and deliciously unique. Ideal for slow savouring or adding variety to your stash.\u003c\/p\u003e\n\u003chr data-start=\"1004\" data-end=\"1007\"\u003e\n\u003cp data-start=\"1009\" data-end=\"1054\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1018\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1018\" data-end=\"1021\"\u003eVaries, approx. 1–2 cm diameter\u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1054\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1072\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eApprox. 75g\u003c\/p\u003e\n\u003cp data-start=\"1056\" data-end=\"1095\"\u003e\u003cstrong data-start=\"1056\" data-end=\"1066\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1066\" data-end=\"1069\"\u003eGem-like rounded spheres\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1180\"\u003e\u003cstrong data-start=\"1097\" data-end=\"1108\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1108\" data-end=\"1111\"\u003eMixed natural clay tones – cream, red-ochre, taupe, grey, and slate\u003c\/p\u003e\n\u003cp data-start=\"1182\" data-end=\"1244\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1194\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1194\" data-end=\"1197\"\u003eSmooth, matte surface; soft, powdery interior\u003c\/p\u003e\n\u003cp data-start=\"1246\" data-end=\"1283\"\u003e\u003cstrong data-start=\"1246\" data-end=\"1264\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1264\" data-end=\"1267\"\u003e2 – Soft bites\u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1441\"\u003e\u003cstrong data-start=\"1285\" data-end=\"1303\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1303\" data-end=\"1306\"\u003eLightly earthy with mixed mineral notes, asphalt undertones, petrichor, and a dry, cement-like finish with subtle Vibuthi resemblance\u003c\/p\u003e\n\u003cp data-start=\"1443\" data-end=\"1490\"\u003e\u003cstrong data-start=\"1443\" data-end=\"1459\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1459\" data-end=\"1462\"\u003eMixed natural Indian clays\u003c\/p\u003e\n\u003cp data-start=\"1492\" data-end=\"1524\"\u003e\u003cstrong data-start=\"1492\" data-end=\"1514\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1514\" data-end=\"1517\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1526\" data-end=\"1835\"\u003e\u003cstrong data-start=\"1526\" data-end=\"1555\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1555\" data-end=\"1558\"\u003eMixed Clay Gems are inspired by India's rich tradition of clay consumption. Carefully crafted for visual appeal and soft bite satisfaction, they offer a modern, sensory twist on ancient practices—perfect for gentle crunch lovers seeking something earthy, clean, and comforting.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51784224899399,"sku":"0405030309","price":3.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c867cc98-cc1d-489a-a32d-50ca1af167d9.png?v=1750361057"},{"product_id":"black-clay-gems-75g","title":"Black Clay Gems - Edible clay treats for Pica","description":"\u003cp data-start=\"149\" data-end=\"528\"\u003eBlack Clay Gems are striking, gem-shaped pieces made from deep-toned Indian black clay. Each mini sphere is hand-formed and polished smooth, with a sleek, dark appearance that ranges from soft charcoal to intense graphite. Their glossy matte finish and uniform shape give them a jewel-like presence, perfect for collectors and clay connoisseurs alike.\u003c\/p\u003e\n\u003cp data-start=\"530\" data-end=\"916\"\u003eDespite their firm surface, these gems deliver a surprisingly soft crunch. They quickly crumble into a dry, powdery texture that melts in the mouth. The taste is bold and mineral-rich, with a grounding depth and a hint of smokiness. You may detect subtle asphalt tones, deep earthy notes, and a taste that echoes Vibuthi—sacred ash—making each bite a soothing and flavourful experience.\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"1030\"\u003eIdeal for those who appreciate a softer bite with bold flavour, Black Clay Gems are both elegant and satisfying.\u003c\/p\u003e\n\u003chr data-start=\"1032\" data-end=\"1035\"\u003e\n\u003cp data-start=\"1037\" data-end=\"1082\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1046\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1046\" data-end=\"1049\"\u003eVaries, approx. 1–2 cm diameter\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1082\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1072\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eUp to 70g\u003c\/p\u003e\n\u003cp data-start=\"1084\" data-end=\"1123\"\u003e\u003cstrong data-start=\"1084\" data-end=\"1094\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1094\" data-end=\"1097\"\u003eGem-like rounded spheres\u003c\/p\u003e\n\u003cp data-start=\"1125\" data-end=\"1202\"\u003e\u003cstrong data-start=\"1125\" data-end=\"1136\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1136\" data-end=\"1139\"\u003eNatural black clay tones – charcoal, graphite, and deep slate\u003c\/p\u003e\n\u003cp data-start=\"1204\" data-end=\"1266\"\u003e\u003cstrong data-start=\"1204\" data-end=\"1216\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1216\" data-end=\"1219\"\u003eSmooth, hard exterior; soft, powdery interior\u003c\/p\u003e\n\u003cp data-start=\"1268\" data-end=\"1305\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1286\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1286\" data-end=\"1289\"\u003e2 – Soft bites\u003c\/p\u003e\n\u003cp data-start=\"1307\" data-end=\"1457\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1325\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003eAsphalt and deep mineral tones with dry, chalky texture and a subtle smokiness; reminiscent of Vibuthi with a dense clay finish\u003c\/p\u003e\n\u003cp data-start=\"1459\" data-end=\"1505\"\u003e\u003cstrong data-start=\"1459\" data-end=\"1475\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1475\" data-end=\"1478\"\u003eNatural black Indian clay\u003c\/p\u003e\n\u003cp data-start=\"1507\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1507\" data-end=\"1529\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1529\" data-end=\"1532\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"1837\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1570\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1570\" data-end=\"1573\"\u003eBlack Clay Gems are inspired by India’s rich heritage of earth-based consumption. Crafted from bold, mineral-dense clay, they bring an elevated aesthetic and deep flavour to the clay experience—perfect for those who crave soft bites with a smoky, grounding finish.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51804722233671,"sku":"0405030293","price":3.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_f199b1cb-2d38-4c77-9481-694795865917.png?v=1754918324"},{"product_id":"grey-clay-gems-75g","title":"Grey Clay Gems - Edible clay treats for Pica","description":"\u003cp data-start=\"100\" data-end=\"416\"\u003e\u003cb\u003eG\u003c\/b\u003erey Clay Gems are softly rounded, gem-shaped bites crafted from natural Indian crystal nakumatt clay. With gentle hues ranging from pale ash to muted stone, these pieces have a smooth, matte exterior that gives them a cool, elegant appearance—like miniature river stones refined into edible jewels.\u003c\/p\u003e\n\u003cp data-start=\"418\" data-end=\"860\"\u003eDesigned for those who enjoy a softer clay experience, Grey Clay Gems offer a delicate crunch that quickly turns to fine powder in the mouth. The flavour is subtly mineral-rich with familiar asphalt and petrichor notes, complemented by a distinct dry, cementy edge. As they dissolve, a very slight stickiness may develop toward the end—characteristic of certain grey clay varieties—adding an interesting contrast to the otherwise dry texture.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"988\"\u003eIdeal for gentle crunch lovers and collectors alike, these gems deliver a calming, earthy taste with a uniquely smooth finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"995\" data-end=\"1040\"\u003e\n\u003cstrong data-start=\"995\" data-end=\"1004\"\u003eSize: \u003c\/strong\u003eVaries, approx. 1–2 cm diameter\u003c\/li\u003e\n\u003cli data-start=\"995\" data-end=\"1040\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-start=\"1063\" data-end=\"1072\"\u003eWeight: \u003c\/strong\u003eApprox. 75g\u003c\/li\u003e\n\u003cli data-start=\"1042\" data-end=\"1081\"\u003e\n\u003cstrong data-start=\"1042\" data-end=\"1052\"\u003eShape: \u003c\/strong\u003eGem-like rounded spheres\u003c\/li\u003e\n\u003cli data-start=\"1083\" data-end=\"1152\"\u003e\n\u003cstrong data-start=\"1083\" data-end=\"1094\"\u003eColour: \u003c\/strong\u003eNatural grey tones – pale ash, cool grey, muted stone\u003c\/li\u003e\n\u003cli data-start=\"1154\" data-end=\"1239\"\u003e\n\u003cstrong data-start=\"1154\" data-end=\"1166\"\u003eTexture: \u003c\/strong\u003eSoft exterior that quickly turns to dry powder; slight sticky finish\u003c\/li\u003e\n\u003cli data-start=\"1241\" data-end=\"1278\"\u003e\n\u003cstrong data-start=\"1241\" data-end=\"1259\"\u003eCrunch Factor: \u003c\/strong\u003e2 – Soft bites\u003c\/li\u003e\n\u003cli data-start=\"1280\" data-end=\"1413\"\u003e\n\u003cstrong data-start=\"1280\" data-end=\"1298\"\u003eTaste Profile: \u003c\/strong\u003eLight mixed mineral flavour with asphalt and petrichor tones; dry and cement-like with a faintly sticky finish\u003c\/li\u003e\n\u003cli data-start=\"1415\" data-end=\"1461\"\u003e\n\u003cstrong data-start=\"1415\" data-end=\"1431\"\u003eIngredients: \u003c\/strong\u003ePure Chrystal Nakumatt Powder\u003c\/li\u003e\n\u003cli data-start=\"1463\" data-end=\"1495\"\u003e\n\u003cstrong data-start=\"1463\" data-end=\"1485\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-start=\"1497\" data-end=\"1772\"\u003e\n\u003cstrong data-start=\"1497\" data-end=\"1526\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1526\" data-end=\"1529\"\u003eGrey Clay Gems pay tribute to the subtle complexity of India’s natural grey earths. Crafted for their powdery bite and gentle finish, they offer a refined clay-eating experience that balances softness, flavour, and texture with quiet elegance.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51804807627079,"sku":"0405030302","price":4.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_349996e9-b083-4379-b990-93ef90263a54.png?v=1754917315"},{"product_id":"mini-toffees-75g","title":"Grey Mini Toffees (75g) - Edible clay treats for Pica","description":"\u003cp data-end=\"522\" data-start=\"144\"\u003e\u003cstrong data-end=\"165\" data-start=\"144\"\u003eProduct Overview:\u003c\/strong\u003e\u003cbr data-end=\"168\" data-start=\"165\"\u003eGrey Mini Toffees are tiny, assorted clay bites shaped like spades, hearts, diamonds, clubs, and mini stars—offering a playful twist on traditional clay textures. Crafted from a unique blend of black slate powder, half-roasted Nakumatt, and clay pot dust, these miniature treats deliver a soft crunch with earthy complexity and a clean finish.\u003c\/p\u003e\n\u003cp data-end=\"889\" data-start=\"524\"\u003eEach piece is firm but slightly soft, breaking down into a subtle graininess that vanishes in the mouth without stickiness. The flavour is mild and familiar—cementy, sweet-earthy, and mellow—making them a comforting choice for everyday enjoyment. Despite their small size, the combination of ingredients adds depth and nuance, making them a sensory delight.\u003c\/p\u003e\n\u003cp data-end=\"1054\" data-start=\"891\"\u003ePerfect for those who appreciate gentle textures, classic grey clay flavour, and a bit of whimsy in their stash, Mini Toffees are both charming and satisfying.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1100\" data-start=\"1061\"\u003e\n\u003cstrong data-end=\"1070\" data-start=\"1061\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"1073\" data-start=\"1070\"\u003eMiniature, approx. 1–2 cm\u003c\/li\u003e\n\u003cli data-end=\"1100\" data-start=\"1061\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-end=\"1070\" data-start=\"1061\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"1073\" data-start=\"1070\"\u003eApprox. 75g\u003c\/li\u003e\n\u003cli data-end=\"1188\" data-start=\"1102\"\u003e\n\u003cstrong data-end=\"1112\" data-start=\"1102\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"1115\" data-start=\"1112\"\u003eAssorted toffee-style – spades, hearts, diamonds, clubs, and mini stars\u003c\/li\u003e\n\u003cli data-end=\"1224\" data-start=\"1190\"\u003e\n\u003cstrong data-end=\"1201\" data-start=\"1190\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"1204\" data-start=\"1201\"\u003eNatural grey tones\u003c\/li\u003e\n\u003cli data-end=\"1325\" data-start=\"1226\"\u003e\n\u003cstrong data-end=\"1238\" data-start=\"1226\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"1241\" data-start=\"1238\"\u003eSmooth surface with a soft crunch; slightly grainy crumble that melts away cleanly\u003c\/li\u003e\n\u003cli data-end=\"1376\" data-start=\"1327\"\u003e\n\u003cstrong data-end=\"1345\" data-start=\"1327\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1348\" data-start=\"1345\"\u003e3 – Firm but slightly soft\u003c\/li\u003e\n\u003cli data-end=\"1487\" data-start=\"1378\"\u003e\n\u003cstrong data-end=\"1396\" data-start=\"1378\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1399\" data-start=\"1396\"\u003eSweet-earthy and mellow; cementy base with a clean, non-sticky finish and subtle grain\u003c\/li\u003e\n\u003cli data-end=\"1571\" data-start=\"1489\"\u003e\n\u003cstrong data-end=\"1505\" data-start=\"1489\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1508\" data-start=\"1505\"\u003eBlack slate powder, half-roasted Nakumatt clay, clay pot dust\u003c\/li\u003e\n\u003cli data-end=\"1605\" data-start=\"1573\"\u003e\n\u003cstrong data-end=\"1595\" data-start=\"1573\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1598\" data-start=\"1595\"\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1898\" data-start=\"1607\"\u003e\n\u003cstrong data-end=\"1636\" data-start=\"1607\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1639\" data-start=\"1636\"\u003eMini Toffees bring together multiple traditional elements—roasted Nakumatt, slate-rich earth, and terracotta dust—blending them into playful, bite-sized shapes. The result is a nostalgic, stash-friendly experience that’s as fun to look at as it is to eat.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51805093953863,"sku":"050221","price":3.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_aa320a39-a309-4aa9-819f-23624f5ee7a2.png?v=1754914134"},{"product_id":"all-indian-clay-experience-sampler-box","title":"All Indian Clay Experience Sampler – Mixed Indian Edible Clay Collection, Stash Box included","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"85\" data-end=\"99\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"101\" data-end=\"749\"\u003eThe All Indian Clay Experience Sampler is a curated Indian clay collection known for its diverse textures, smoky mineral flavours, and full-spectrum sensory experience. This limited-edition sampler brings together a wide variety of natural Indian clays sourced from respected vendors including Clays All Around, Rose Clay, AJ Premium Clays, Hari, and Lavi. Featuring an assortment of balls, cookies, sticks, slabs, layered pieces, and pottery-style treats, this collection delivers a satisfying sensory experience with notes of roasted earth, charcoal minerals, petrichor, baked terracotta, nutty clay, petrol undertones, and soft floral sweetness.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1277\"\u003eDesigned especially for lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials, this sampler offers everything from dense smoky crunches to soft creamy melts in one organised stash box. The textures range from crisp and snappy to crumbly, layered, silky, and sandy, creating a complete exploration of India’s traditional clay styles and sensory profiles. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1277\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe larger Boxes usually include:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Punjabi Ki Mitti\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Slate Pencils\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Dryfruit Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Half Roasted Nakumatt Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Red Nakumatt Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- One of our Indian roasted butter clays (Red, Grey, Yellow)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Indian Clay Treats of varying flavours (Smoky, Cementy, Iron-Rich, Earthy, Mineral-Rich, Creamy\/Chalky)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1279\" data-end=\"1294\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1296\" data-end=\"2078\"\u003e\u003cstrong data-start=\"1296\" data-end=\"1308\"\u003eTexture:\u003c\/strong\u003e Mixed crunchy, crumbly, layered, dense, and creamy clay textures\u003cbr data-start=\"1373\" data-end=\"1376\"\u003e\u003cstrong data-start=\"1376\" data-end=\"1386\"\u003eTaste:\u003c\/strong\u003e Smoky roasted minerals, baked earth, petrichor, charcoal clay, and nutty terracotta notes\u003cbr data-start=\"1476\" data-end=\"1479\"\u003e\u003cstrong data-start=\"1479\" data-end=\"1497\"\u003eCrunch factor:\u003c\/strong\u003e 2–4 – Medium\/Soft to Hard\/Medium\u003cbr data-start=\"1530\" data-end=\"1533\"\u003e\u003cstrong data-start=\"1533\" data-end=\"1544\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1555\" data-end=\"1558\"\u003e\u003cstrong data-start=\"1558\" data-end=\"1571\"\u003eBest for:\u003c\/strong\u003e Beginners, collectors, ASMR lovers, texture explorers, sensory variety seekers\u003cbr data-start=\"1650\" data-end=\"1653\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1673\"\u003eClay experience:\u003c\/strong\u003e A complete Indian clay journey featuring multiple textures, crunch styles, and earthy flavour profiles in one curated stash collection.\u003cbr data-start=\"1809\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1812\" data-end=\"1827\"\u003eASMR level:\u003c\/strong\u003e Dense snap, dusty crack, and soft crumble variety\u003cbr data-start=\"1877\" data-end=\"1880\"\u003e\u003cstrong data-start=\"1880\" data-end=\"1902\"\u003eHydration texture:\u003c\/strong\u003e Varies from creamy melts to sandy mineral pastes depending on the clay type\u003cbr data-start=\"1978\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1981\" data-end=\"1997\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, charcoal smoke, rain-soaked soil, terracotta dust, nutty minerals\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"2080\" data-end=\"2098\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"2100\" data-end=\"3035\"\u003e\u003cstrong data-start=\"2100\" data-end=\"2111\"\u003eWeight:\u003c\/strong\u003e Selectable options; full sampler includes up to 12 items\u003cbr data-start=\"2168\" data-end=\"2171\"\u003e\u003cstrong data-start=\"2171\" data-end=\"2181\"\u003eShape:\u003c\/strong\u003e Balls, cookies, sticks, layered pieces, pots, and slabs\u003cbr data-start=\"2237\" data-end=\"2240\"\u003e\u003cstrong data-start=\"2240\" data-end=\"2251\"\u003eColour:\u003c\/strong\u003e Charcoal black, iron-rich red, terracotta orange, soft pink, mineral beige, slate grey, and layered rainbow tones\u003cbr data-start=\"2365\" data-end=\"2368\"\u003e\u003cstrong data-start=\"2368\" data-end=\"2384\"\u003eIngredients:\u003c\/strong\u003e Natural Indian clays including Black Nakumatt, Red Nakumatt, Multani, Rose Clay, and slate-based blends (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2542\" data-end=\"2545\"\u003e\u003cstrong data-start=\"2545\" data-end=\"2556\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"2573\" data-end=\"2576\"\u003e\u003cstrong data-start=\"2576\" data-end=\"2605\"\u003eTraditional clay origins:\u003c\/strong\u003e This sampler represents the diversity of India’s traditional clay and geophagia culture, featuring roasted smoky clays, mineral-rich Nakumatt varieties, creamy Multani textures, floral Rose Clay blends, and layered sensory treats from multiple regional traditions.\u003cbr data-start=\"2870\" data-end=\"2873\"\u003e\u003cstrong data-start=\"2873\" data-end=\"2889\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003cbr data-start=\"2906\" data-end=\"2909\"\u003e\u003cstrong data-start=\"2909\" data-end=\"2921\"\u003eStorage:\u003c\/strong\u003e Comes in a durable reusable compartmented stash box designed to keep clays organised, crisp, and easy to revisit.\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3037\" data-end=\"3050\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3052\" data-end=\"3435\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":51943153729863,"sku":"0705150075","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"400g (12 Clay Items)","offer_id":51943153697095,"sku":"0705150076","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_923a2fac-c4cf-4c4d-b871-4e8fdf1047e1.png?v=1751911194"},{"product_id":"dusty-pops-indian-edible-clay-treats","title":"Dusty Pops – Chalky Indian Edible Clay Pops","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"56\" data-end=\"70\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"72\" data-end=\"947\"\u003eDusty Pops are a natural Indian clay blend known for their light airy crunch and clean chalky mineral profile. These small rectangular pop-style treats deliver a satisfying sensory experience with notes of fresh white chalk, soft petrichor, dry mineral dust, and gentle rain-soaked earthiness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a delicate powdery crumble with a distinctive clean earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian earth-clay blending methods, these pops are valued for their grounding texture, authentic dusty crunch, and playful sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"949\" data-end=\"964\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"966\" data-end=\"1561\"\u003e\u003cstrong data-start=\"966\" data-end=\"978\"\u003eTexture:\u003c\/strong\u003e Light brittle snap with airy chalky crumble\u003cbr data-start=\"1022\" data-end=\"1025\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1035\"\u003eTaste:\u003c\/strong\u003e Fresh white chalk minerals with soft petrichor and dry earthy notes\u003cbr data-start=\"1103\" data-end=\"1106\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1124\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"1140\" data-end=\"1143\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1154\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1165\" data-end=\"1168\"\u003e\u003cstrong data-start=\"1168\" data-end=\"1181\"\u003eBest for:\u003c\/strong\u003e Beginners, collectors, ASMR lovers, soft crunch fans\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1257\"\u003eClay experience:\u003c\/strong\u003e A playful bite-sized clay with delicate snap-pop crunches that quickly melt into a fine dusty crumble.\u003cbr data-start=\"1360\" data-end=\"1363\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1378\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1391\" data-end=\"1394\"\u003e\u003cstrong data-start=\"1394\" data-end=\"1416\"\u003eHydration texture:\u003c\/strong\u003e Softens into a smooth powdery paste with light mineral creaminess\u003cbr data-start=\"1482\" data-end=\"1485\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1501\"\u003eAroma notes:\u003c\/strong\u003e Chalk dust, soft rain-on-soil, mineral air, dry white earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1563\" data-end=\"1581\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1583\" data-end=\"2144\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1594\"\u003eWeight:\u003c\/strong\u003e Approximately 130–150g per pack\u003cbr data-start=\"1626\" data-end=\"1629\"\u003e\u003cstrong data-start=\"1629\" data-end=\"1639\"\u003eShape:\u003c\/strong\u003e Small rectangular pop shapes\u003cbr data-start=\"1668\" data-end=\"1671\"\u003e\u003cstrong data-start=\"1671\" data-end=\"1682\"\u003eColour:\u003c\/strong\u003e Muted grey with pale dusty white coating\u003cbr data-start=\"1723\" data-end=\"1726\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1742\"\u003eIngredients:\u003c\/strong\u003e Blend of White Slate Powder and Dryfruit Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1849\" data-end=\"1852\"\u003e\u003cstrong data-start=\"1852\" data-end=\"1863\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"1880\" data-end=\"1883\"\u003e\u003cstrong data-start=\"1883\" data-end=\"1912\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian earth-clay blends combining mineral-rich slate powders with natural clay crumbs to create airy textures and soft chalky crunches valued within geophagia traditions.\u003cbr data-start=\"2108\" data-end=\"2111\"\u003e\u003cstrong data-start=\"2111\" data-end=\"2127\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2146\" data-end=\"2159\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2161\" data-end=\"2544\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51887931982151,"sku":"0405030301","price":8.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b5e5f05f-13bd-4b15-abf3-42f58cbba5ff.png?v=1754354867"},{"product_id":"mixed-clay-balls-75g","title":"Mixed Clay Balls (75g) - Edible clay treats for Pica","description":"\u003cp data-start=\"23\" data-end=\"652\"\u003e\u003cstrong data-start=\"23\" data-end=\"49\"\u003eMixed Clay Balls (75g)\u003c\/strong\u003e offer a rich, earthy fusion of some of India’s most beloved grey clays — including Diamond, Elephant, Christmas, and White Rose. These compact, ball-shaped treats pack a flavourful punch with strong cement-like earthiness, petrichor undertones, and a whisper of urban asphalt. Medium-snappy and slightly crumbly, each ball melts into a smooth paste with zero grit and no stickiness. Expect a bold and satisfying crunch with a unique blend of textures, enhanced by the inclusion of Nakumatt crumbs for that added depth. Ideal for clay lovers seeking a variety of flavour tones and a smooth, clean finish.\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"652\"\u003e\u003cstrong data-start=\"659\" data-end=\"668\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"668\" data-end=\"671\"\u003eVaries, approximately 1–3 cm per ball\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"727\"\u003e\u003cstrong data-start=\"710\" data-end=\"721\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"721\" data-end=\"724\"\u003e75g\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"760\"\u003e\u003cstrong data-start=\"729\" data-end=\"739\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"739\" data-end=\"742\"\u003eCompact clay balls\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"818\"\u003e\u003cstrong data-start=\"762\" data-end=\"773\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"773\" data-end=\"776\"\u003eColour can vary from batch to batch. Mixed — grey, off-white, taupe, brown and mineral-toned\u003c\/p\u003e\n\u003cp data-start=\"820\" data-end=\"888\"\u003e\u003cstrong data-start=\"820\" data-end=\"832\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"832\" data-end=\"835\"\u003eCrunchy with a crumbly break; melts smoothly, no grit\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"964\"\u003e\u003cstrong data-start=\"890\" data-end=\"908\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"908\" data-end=\"911\"\u003e4 – Very hard and satisfying with a firm, snappy bite\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1068\"\u003e\u003cstrong data-start=\"966\" data-end=\"984\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"984\" data-end=\"987\"\u003eUrban mineral mix, damp cement, asphalt specks, topsoil, and petrichor after rain\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1159\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1086\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1086\" data-end=\"1089\"\u003eA blend of Diamond, Elephant, Christmas, White Rose, and Nakumat clays\u003c\/p\u003e\n\u003cp data-start=\"1161\" data-end=\"1191\"\u003e\u003cstrong data-start=\"1161\" data-end=\"1183\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1183\" data-end=\"1186\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1193\" data-end=\"1530\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1222\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1222\" data-end=\"1225\"\u003eMade using a unique combination of regional Indian clays, these earthy balls showcase the depth and variety of subcontinental soil profiles. Inspired by traditional harvesting and drying techniques, they deliver a robust, cementy flavour and rich clay aroma that captures the essence of South Asian earth.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51888990781767,"sku":"050214","price":3.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_ea99fd00-fc3a-44ee-8e79-4b2f6af9b5f7.png?v=1751936987"},{"product_id":"mixed-clay-cookies","title":"Mixed Clay Cookies - Bestselling earthy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"97\" data-end=\"112\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"114\" data-end=\"795\"\u003e\u003cstrong data-start=\"114\" data-end=\"126\"\u003eTexture:\u003c\/strong\u003e Crumbly cookie-style exterior with a medium crunch that softens into smooth, chewy clay crumbs\u003cbr data-start=\"221\" data-end=\"224\"\u003e\u003cstrong data-start=\"224\" data-end=\"242\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"253\" data-end=\"256\"\u003e\u003cstrong data-start=\"256\" data-end=\"266\"\u003eTaste:\u003c\/strong\u003e Cementy earthy base layered with red soil tones, damp basement earthiness, and fresh petrichor notes\u003cbr data-start=\"367\" data-end=\"370\"\u003e\u003cstrong data-start=\"370\" data-end=\"382\"\u003eSensory:\u003c\/strong\u003e Clean mineral finish with subtle slate lift and a balanced, non-gritty mouthfeel\u003cbr data-start=\"463\" data-end=\"466\"\u003e\u003cstrong data-start=\"466\" data-end=\"477\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"488\" data-end=\"491\"\u003e\u003cstrong data-start=\"491\" data-end=\"500\"\u003eUses:\u003c\/strong\u003e Ideal for collectors who enjoy varied textures, layered flavour profiles, and biscuit-style clay experiences\u003cbr data-start=\"609\" data-end=\"612\"\u003e\u003cstrong data-start=\"612\" data-end=\"632\"\u003eClay Experience:\u003c\/strong\u003e Suited for intermediate enthusiasts who enjoy complexity without harsh grit. Balanced, layered, and engaging with a satisfying mix of crunch and smooth breakdown.\u003c\/p\u003e\n\u003chr data-start=\"797\" data-end=\"800\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"802\" data-end=\"821\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"823\" data-end=\"1138\"\u003eMixed Clay Cookies are a bold, playful take on biscuit-style clay, designed for those who enjoy variety in both texture and flavour. Each cookie is crafted from a blend of Red Khadi and Crystal Nakumatt powders, combined with assorted clay and slate crumbs to create a visually striking and sensory-rich experience.\u003c\/p\u003e\n\u003cp data-start=\"1140\" data-end=\"1395\"\u003eShaped into rustic biscuit forms, these pieces offer a multi-layered profile that shifts with every bite. The combination of clays brings together warmth, depth, and mineral clarity, resulting in a balanced experience that feels both grounded and dynamic.\u003c\/p\u003e\n\u003cp data-start=\"1397\" data-end=\"1721\"\u003eThe flavour journey moves from cementy earth foundations into richer red soil tones, followed by damp basement-like undertones and the clean freshness of rain-soaked earth. Slate elements lift the profile, ensuring a refined mineral finish that keeps the overall experience smooth and controlled rather than heavy or gritty.\u003c\/p\u003e\n\u003chr data-start=\"1723\" data-end=\"1726\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1728\" data-end=\"1747\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1749\" data-end=\"1972\"\u003eThe texture begins with a medium, satisfying crunch as the biscuit-like exterior breaks under pressure. This initial bite is firm but not hard, offering a controlled snap that quickly transitions into softer clay fragments.\u003c\/p\u003e\n\u003cp data-start=\"1974\" data-end=\"2243\"\u003eAs chewing continues, the structure softens into chewy, pliable crumbs that maintain body without becoming coarse. The inclusion of slate and blended clay powders ensures a smooth breakdown, preventing any harsh grit while still preserving a natural, earthy resistance.\u003c\/p\u003e\n\u003cp data-start=\"2245\" data-end=\"2385\"\u003eThe result is a layered textural progression — crisp bite, crumbly middle, and a clean, soft finish that feels structured yet easy to enjoy.\u003c\/p\u003e\n\u003chr data-start=\"2387\" data-end=\"2390\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2392\" data-end=\"2408\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2410\" data-end=\"2658\"\u003eThe flavour opens with a cementy, mineral-rich base that immediately establishes depth. This is followed by red earth warmth, evoking dry soil and clay-rich landscapes, before shifting into darker, damp basement tones that add atmospheric richness.\u003c\/p\u003e\n\u003cp data-start=\"2660\" data-end=\"2881\"\u003eMidway through, subtle slate notes introduce a cooler mineral edge, balancing the warmth of the red clay components. The finish is rounded with fresh petrichor, leaving a clean, rain-washed earth impression on the palate.\u003c\/p\u003e\n\u003cp data-start=\"2883\" data-end=\"3031\"\u003eThe aroma is layered and grounded, combining dry clay dust, wet soil freshness, and soft mineral undertones for a full, evolving sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"3033\" data-end=\"3036\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3038\" data-end=\"3060\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3062\" data-end=\"3748\"\u003e\u003cstrong data-start=\"3062\" data-end=\"3073\"\u003eWeight:\u003c\/strong\u003e 2 cookies per pack (approx. 95–130g total)\u003cbr data-start=\"3116\" data-end=\"3119\"\u003e\u003cstrong data-start=\"3119\" data-end=\"3129\"\u003eShape:\u003c\/strong\u003e Rustic cookie\/biscuit-style pieces\u003cbr data-start=\"3164\" data-end=\"3167\"\u003e\u003cstrong data-start=\"3167\" data-end=\"3178\"\u003eColour:\u003c\/strong\u003e Varied earthy tones including greys, reds, browns, and natural clay shades\u003cbr data-start=\"3253\" data-end=\"3256\"\u003e\u003cstrong data-start=\"3256\" data-end=\"3272\"\u003eIngredients:\u003c\/strong\u003e Red Khadi powder, Crystal Nakumatt powder, assorted clay crumbs, slate crumbs\u003cbr data-start=\"3350\" data-end=\"3353\"\u003e\u003cstrong data-start=\"3353\" data-end=\"3364\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"3381\" data-end=\"3384\"\u003e\u003cstrong data-start=\"3384\" data-end=\"3413\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s diverse regional clay traditions, this blend showcases the versatility of natural earth materials such as Nakumatt and slate-infused clays. It reflects a modern interpretation of geophagy heritage, combining roasted and raw mineral clays into a balanced biscuit-style format that highlights both texture and depth.\u003c\/p\u003e\n\u003chr data-start=\"3750\" data-end=\"3753\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3755\" data-end=\"3768\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3770\" data-end=\"4153\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53895684522311,"sku":"04050303081","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"100g Broken Cookies","offer_id":53895684555079,"sku":"04050303082","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_549bdda0-bc92-4e0b-b4a7-3c952a13df91.png?v=1778028426"},{"product_id":"mud-cakes-earthy-indian-edible-clay-cakes","title":"Mud Cakes - Bestselling Crunchy Crumbly Smoky Indian Clay Treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"56\" data-end=\"70\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"72\" data-end=\"792\"\u003eMud Cakes are natural Indian clay treats known for their soft crumbly texture and deep wet-earth mineral profile. These compact cake-shaped clay pieces deliver a satisfying sensory experience with notes of damp soil, soft cement, petrichor, and dusty minerals, making them especially popular among lovers of earthy textures, ASMR experiences, and grounding mineral-rich sensory materials. The texture offers a gentle snap followed by a smooth powdery melt with a calming earthy finish appreciated within geophagia and texture-focused communities. Inspired by traditional Indian grey clay blends and mitti khana practices, Mud Cakes are valued for their approachable softness, grounding aroma, and slow sensory breakdown.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"794\" data-end=\"809\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"811\" data-end=\"1516\"\u003e\u003cstrong data-start=\"811\" data-end=\"823\"\u003eTexture:\u003c\/strong\u003e Soft crumbly clay cakes with a gentle snap and smooth powdery melt\u003cbr data-start=\"890\" data-end=\"893\"\u003e\u003cstrong data-start=\"893\" data-end=\"903\"\u003eTaste:\u003c\/strong\u003e Deep earthy cement tones with wet soil richness and fresh petrichor notes\u003cbr data-start=\"977\" data-end=\"980\"\u003e\u003cstrong data-start=\"980\" data-end=\"998\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Gentle\u003cbr data-start=\"1009\" data-end=\"1012\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1023\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1034\" data-end=\"1037\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1050\"\u003eBest for:\u003c\/strong\u003e Sensory exploration, mindful texture enjoyment, beginners, and smooth clay lovers\u003cbr data-start=\"1132\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1155\"\u003eClay experience:\u003c\/strong\u003e A calming earthy clay with a forgiving texture, soft mineral crumble, and rain-soaked soil aroma that feels grounding and easy to enjoy.\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1295\" data-end=\"1310\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e\u003cstrong data-start=\"1326\" data-end=\"1348\"\u003eHydration texture:\u003c\/strong\u003e Softens into a muddy creamy paste with enhanced petrichor and damp earth richness\u003cbr data-start=\"1430\" data-end=\"1433\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1449\"\u003eAroma notes:\u003c\/strong\u003e Wet soil, petrichor, dusty clay, mineral cement, rain-soaked earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1518\" data-end=\"1536\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1538\" data-end=\"2438\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1549\"\u003eWeight:\u003c\/strong\u003e 3 cakes (up to approx. 115g total)\u003cbr data-start=\"1584\" data-end=\"1587\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1597\"\u003eShape:\u003c\/strong\u003e Small cube-like cake forms\u003cbr data-start=\"1624\" data-end=\"1627\"\u003e\u003cstrong data-start=\"1627\" data-end=\"1638\"\u003eColour:\u003c\/strong\u003e Natural grey tones with earthy variation\u003cbr data-start=\"1679\" data-end=\"1682\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e Blend of full-roasted Nakumatt, half-roasted Nakumatt, red Nakumatt, butter grey clay, dry fruit clay, diamond clay, almond clay, and other natural Indian grey clays (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1918\" data-end=\"1921\"\u003e\u003cstrong data-start=\"1921\" data-end=\"1932\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"1949\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1952\" data-end=\"1981\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s long-standing mitti khana traditions, Mud Cakes draw inspiration from the cultural practice of consuming naturally sourced earth clays. Nakumatt varieties are traditionally valued for their smooth finish, grounding aroma, and balanced mineral texture. This blend combines multiple classic Indian clay styles into a softer, modern sensory experience centred around earthy calmness and smooth breakdowns.\u003cbr data-start=\"2402\" data-end=\"2405\"\u003e\u003cstrong data-start=\"2405\" data-end=\"2421\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2440\" data-end=\"2453\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2455\" data-end=\"2838\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890768216391,"sku":"0405030311","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3498d1ad-18c1-4ff2-b91e-9f7b5a972f07.png?v=1754914573"},{"product_id":"nakumatt-cakes-100g","title":"Nakumatt Cakes (100g) - Edible clay treats for Pica","description":"\u003cp data-end=\"21\" data-start=\"0\"\u003e\u003cstrong data-end=\"21\" data-start=\"0\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"21\" data-start=\"0\"\u003eNakumatt Cakes are compact, slab-like chunks made from a rich blend of roasted Nakumatt clays and butter grey. These earthy clay “cake” pieces are designed for clay lovers who crave depth of flavour and a satisfying texture. Each chunk is firm but crumbles easily upon bite, releasing soft, powdery crumbs with a clean, slightly smoky aftertaste. The profile is deeply grounded — think underground earth, basement cement tones, and whispery slate notes, all rounded out by a subtle roasted finish. Smooth, non-sticky, and highly snackable, these cake-style slabs melt down beautifully for those who enjoy softer clay textures without sacrificing crunch.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"745\" data-start=\"694\"\u003e\n\u003cstrong data-end=\"703\" data-start=\"694\"\u003eSize: \u003c\/strong\u003eEach piece varies, approximately 3–5 cm\u003c\/li\u003e\n\u003cli data-end=\"765\" data-start=\"747\"\u003e\n\u003cstrong data-end=\"758\" data-start=\"747\"\u003eWeight: \u003c\/strong\u003eApprox. 100g\u003c\/li\u003e\n\u003cli data-end=\"812\" data-start=\"767\"\u003e\n\u003cstrong data-end=\"777\" data-start=\"767\"\u003eShape: \u003c\/strong\u003eChunky square slab or cake-style pieces\u003c\/li\u003e\n\u003cli data-end=\"880\" data-start=\"814\"\u003e\n\u003cstrong data-end=\"825\" data-start=\"814\"\u003eColour: \u003c\/strong\u003eMuted greys and taupes from mixed Nakumatt varieties\u003c\/li\u003e\n\u003cli data-end=\"959\" data-start=\"882\"\u003e\n\u003cstrong data-end=\"894\" data-start=\"882\"\u003eTexture: \u003c\/strong\u003eFirm outer shell with a soft, crumbly interior; powdery finish\u003c\/li\u003e\n\u003cli data-end=\"1022\" data-start=\"961\"\u003e\n\u003cstrong data-end=\"979\" data-start=\"961\"\u003eCrunch Factor: \u003c\/strong\u003e3 – Medium crunch with gentle resistance\u003c\/li\u003e\n\u003cli data-end=\"1123\" data-start=\"1024\"\u003e\n\u003cstrong data-end=\"1042\" data-start=\"1024\"\u003eTaste Profile: \u003c\/strong\u003eCementy, earthy, with basement-like notes, hints of slate, and light smokiness\u003c\/li\u003e\n\u003cli data-end=\"1196\" data-start=\"1125\"\u003e\n\u003cstrong data-end=\"1141\" data-start=\"1125\"\u003eIngredients: \u003c\/strong\u003eCakes made of all nakumatts powder and butter grey roasted to give that extra earthiness.\u003c\/li\u003e\n\u003cli data-end=\"1228\" data-start=\"1198\"\u003e\n\u003cstrong data-end=\"1220\" data-start=\"1198\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1598\" data-start=\"1230\"\u003e\n\u003cstrong data-end=\"1259\" data-start=\"1230\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1262\" data-start=\"1259\"\u003eHand-shaped using a variety of regional Nakumatt clays, these cake-style chunks pay homage to the Indian tradition of consuming mineral-rich earth for its unique texture and flavour. Roasted for added depth, they bring together classic tones of Nakumatt with a smooth, easy-to-chew structure ideal for connoisseurs of subtle earthiness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890775228743,"sku":"050220","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_05d335e1-3dec-4556-b0dc-44b3d167bbd3.png?v=1755010724"},{"product_id":"smoky-burfi","title":"Smoky Burfi - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"23\" data-end=\"677\"\u003eSmoky Burfi is a melt-in-your-mouth clay treat inspired by traditional Indian barfi sweets, reimagined for earth lovers. These soft, barfi-style chunks offer a luxurious blend of smokiness and deep earthy tones, with subtle hints of gasoline and damp mineral-rich soil. This batch delivers the \u003cem data-start=\"352\" data-end=\"361\"\u003eperfect\u003c\/em\u003e smoke-to-earth ratio—smooth, mellow, and powdery without grit or stickiness. The texture begins soft and quickly dissolves into a fine, sand-like paste that’s easy on the teeth and utterly satisfying. A must-try for fans of mellow crunches and smoky profiles. These are in high demand—grab them before they’re gone.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"724\"\u003e\u003cstrong data-start=\"684\" data-end=\"693\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"693\" data-end=\"696\"\u003eVaries, approximately 3–5 cm\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"744\"\u003e\u003cstrong data-start=\"726\" data-end=\"737\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"737\" data-end=\"740\"\u003eApprox 100g\u003c\/p\u003e\n\u003cp data-start=\"746\" data-end=\"787\"\u003e\u003cstrong data-start=\"746\" data-end=\"756\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"756\" data-end=\"759\"\u003eIrregular barfi-shaped (Rhombus) chunks\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"838\"\u003e\u003cstrong data-start=\"789\" data-end=\"800\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"800\" data-end=\"803\"\u003eEarthy greys with natural variation\u003c\/p\u003e\n\u003cp data-start=\"840\" data-end=\"916\"\u003e\u003cstrong data-start=\"840\" data-end=\"852\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eSoft on bite, melts to fine powder; smooth and slightly sandy\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"965\"\u003e\u003cstrong data-start=\"918\" data-end=\"936\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"936\" data-end=\"939\"\u003e2 – Soft with mild crumble\u003c\/p\u003e\n\u003cp data-start=\"967\" data-end=\"1091\"\u003e\u003cstrong data-start=\"967\" data-end=\"985\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"985\" data-end=\"988\"\u003eDeep earthy base, smokey overtones, faint gasoline-like minerality; powdery, no grit, very slight stick\u003c\/p\u003e\n\u003cp data-start=\"1093\" data-end=\"1133\"\u003e\u003cstrong data-start=\"1093\" data-end=\"1109\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1109\" data-end=\"1112\"\u003eSmoky grey clay blend\u003c\/p\u003e\n\u003cp data-start=\"1093\" data-end=\"1133\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1157\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1157\" data-end=\"1160\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1135\" data-end=\"1165\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1157\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1157\" data-end=\"1160\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1509\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1167\" data-end=\"1196\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003eInspired by South Asian barfi confections, Smoky Burfi (Pronounced Burr-Fee) captures the sensory essence of fire-roasted clays, rain-damp earth, and sun-baked dust. This treat reflects traditional geophagic practices in India, combining artisanal claycraft with naturally smoky, mineral-rich tones for a truly nostalgic experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890977669447,"sku":"050208","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6b90e232-7ef8-458f-83c4-59b309904a3d.png?v=1751972960"},{"product_id":"smoky-sticks-rose-clay","title":"Rose Clay's Smoky Sticks - Indian lightly smoky clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"62\" data-end=\"84\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"85\" data-end=\"418\"\u003eSmoky Sticks are thick, hand-shaped clay sticks crafted from a layered blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, and Fully Roasted clays. This creates a complex, smoky-earth profile with a firm, crisp bite and a gritty, mineral finish.\u003c\/p\u003e\n\u003cp data-start=\"420\" data-end=\"779\"\u003eEach stick measures roughly 4–6 cm and delivers a structured crunch that is satisfying without being overpowering. Expect soft, delicate crumbs that break cleanly rather than sticking, alongside deep incense-like undertones, petrichor, and subtle smoky-dust notes. When dampened, they develop a strong rain-on-earth aroma with intensified earthy-cement depth.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"892\"\u003eThere are two distinct batch styles available, each offering a different interpretation of the same smoky base.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"899\" data-end=\"921\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"922\" data-end=\"1122\"\u003eFirm, crisp exterior with a gritty inner crumble.\u003cbr data-start=\"971\" data-end=\"974\"\u003eRose Clay batch: slightly crumbly with soft grit inclusions.\u003cbr data-start=\"1034\" data-end=\"1037\"\u003eClays All Around batch: compact, dense, and crumb-free.\u003cbr data-start=\"1092\" data-end=\"1095\"\u003eCrunch level: medium (3\/5).\u003c\/p\u003e\n\u003chr data-start=\"1124\" data-end=\"1127\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1129\" data-end=\"1148\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1417\"\u003eDeep smoky earthiness with roasted clay tones.\u003cbr data-start=\"1195\" data-end=\"1198\"\u003eNotes of incense, petrichor, damp soil, cement dust, and faint petrol-like minerality.\u003cbr data-start=\"1284\" data-end=\"1287\"\u003eRose Clay batch leans more cement-forward and aromatic, while Clays All Around is heavier, smokier, and more roasted in character.\u003c\/p\u003e\n\u003chr data-start=\"1419\" data-end=\"1422\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1424\" data-end=\"1445\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1446\" data-end=\"1824\"\u003eA layered, slow-unfolding sensory experience built around roasted Nakumatt variations. The smoky profile evolves from dry incense-like edges into richer earthy tones with every bite. Rose Clay batches feel more textured and rustic, while Clays All Around offers a denser, more uniform smoky hit. Ideal for those who enjoy complex, evolving clay profiles with depth and contrast.\u003c\/p\u003e\n\u003chr data-start=\"1826\" data-end=\"1829\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"1831\" data-end=\"1849\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1850\" data-end=\"2115\"\u003e\n\u003cli data-section-id=\"aeaznz\" data-start=\"1850\" data-end=\"1913\"\u003eTwo distinct batch styles for different texture preferences\u003c\/li\u003e\n\u003cli data-section-id=\"s0mm7h\" data-start=\"1914\" data-end=\"1976\"\u003eSmoky, roasted clay blend with layered flavour development\u003c\/li\u003e\n\u003cli data-section-id=\"1eh1q4g\" data-start=\"1977\" data-end=\"2020\"\u003eFirm stick form (approx. 4–6 cm length)\u003c\/li\u003e\n\u003cli data-section-id=\"6hhpx5\" data-start=\"2021\" data-end=\"2066\"\u003eMedium crunch with varying crumb profiles\u003c\/li\u003e\n\u003cli data-section-id=\"17luv1u\" data-start=\"2067\" data-end=\"2115\"\u003eSuitable for slow, mindful sensory enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2117\" data-end=\"2120\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2122\" data-end=\"2143\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2144\" data-end=\"3038\"\u003e\n\u003cli data-section-id=\"9ni9aw\" data-start=\"2144\" data-end=\"2185\"\u003e\n\u003cstrong data-start=\"2146\" data-end=\"2155\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-section-id=\"16ugmrr\" data-start=\"2186\" data-end=\"2257\"\u003e\n\u003cstrong data-start=\"2188\" data-end=\"2199\"\u003eWeight:\u003c\/strong\u003e 100g, 150g, 250g\u003c\/li\u003e\n\u003cli data-section-id=\"18xfe7\" data-start=\"2258\" data-end=\"2321\"\u003e\n\u003cstrong data-start=\"2260\" data-end=\"2270\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round depending on batch)\u003c\/li\u003e\n\u003cli data-section-id=\"ao8tdc\" data-start=\"2322\" data-end=\"2373\"\u003e\n\u003cstrong data-start=\"2324\" data-end=\"2335\"\u003eColour:\u003c\/strong\u003e smoky greys with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"1d4yg6c\" data-start=\"2374\" data-end=\"2448\"\u003e\n\u003cstrong data-start=\"2376\" data-end=\"2388\"\u003eTexture:\u003c\/strong\u003e firm, crisp; either lightly crumbed or compact and smooth\u003c\/li\u003e\n\u003cli data-section-id=\"1et7e1u\" data-start=\"2449\" data-end=\"2489\"\u003e\n\u003cstrong data-start=\"2451\" data-end=\"2469\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"o55kk9\" data-start=\"2490\" data-end=\"2575\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2510\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, petrichor, incense, cement, subtle petrol notes\u003c\/li\u003e\n\u003cli data-section-id=\"z39bun\" data-start=\"2576\" data-end=\"2710\"\u003e\n\u003cstrong data-start=\"2578\" data-end=\"2594\"\u003eIngredients:\u003c\/strong\u003e blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, with optional dryfruit and magmitti inclusions\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2711\" data-end=\"2743\"\u003e\n\u003cstrong data-start=\"2713\" data-end=\"2735\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2744\" data-end=\"2769\"\u003e\n\u003cstrong data-start=\"2746\" data-end=\"2757\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"ktxdjd\" data-start=\"2770\" data-end=\"3038\"\u003e\n\u003cstrong data-start=\"2772\" data-end=\"2801\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian roasted and smoky clay traditions, combining multiple roast levels of Nakumatt and regional clays to create varied intensity profiles ranging from crumbly, cement-forward sticks to dense, heavily roasted smoky forms\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53657543278919,"sku":"04050901721","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":52396319342919,"sku":"040509017212","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52396319310151,"sku":"040509017213","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_eebde2c2-1b49-46f3-94d3-e9efdbd1d0c4.png?v=1758992121"},{"product_id":"extra-large-stash-drawer-set-850g-incudes-9-samples","title":"XL All Indian Clay Experience Drawer Set (900g) - 9 Samples and Stash Box included - Edible clay treats for Pica","description":"\u003cp data-end=\"486\" data-start=\"23\"\u003eThe \u003cstrong data-end=\"66\" data-start=\"27\"\u003eExtra Large Stash Drawer Set (900g)\u003c\/strong\u003e is the ultimate collector’s box for crunch lovers, earthy explorers, and clay connoisseurs. This white plastic drawer system includes \u003cstrong data-end=\"229\" data-start=\"201\"\u003e9 clear pull-out drawers\u003c\/strong\u003e, each filled with a different premium sample—from classic slates and traditional terracotta to smoky treats and crisp cookies. With a total weight of approx. 900g, it’s a generous stash designed to indulge your cravings and elevate your tasting experience.\u003c\/p\u003e\n\u003cp data-end=\"818\" data-start=\"488\"\u003eEach drawer is carefully packed with a hand-selected item from Earthy Crunch UK’s most loved and limited-edition offerings. Expect a broad range of textures, colours, and flavours—everything from soft chalkiness to hard, gritty crunches, and flavour profiles that stretch from clean, fresh clay to smoky, petrol-tinged earthiness.\u003c\/p\u003e\n\u003cp data-end=\"838\" data-start=\"820\"\u003e\u003cstrong data-end=\"838\" data-start=\"820\"\u003eWhat’s Inside \u003c\/strong\u003e(can vary based on treats and clays available at the time but we will include clays, treats and chalks by region so there is an even spread, example below):\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"862\" data-start=\"839\"\u003e\n\u003cp data-end=\"862\" data-start=\"841\"\u003eNakumatt or Raw Clay Chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"890\" data-start=\"863\"\u003e\n\u003cp data-end=\"890\" data-start=\"865\"\u003eWhite, Pink, Black \u0026amp; Red Slate Pieces or Shale Stone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"917\" data-start=\"891\"\u003e\n\u003cp data-end=\"917\" data-start=\"893\"\u003eIndian Terracotta Clay Pot Chips\/ Tumbles\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"967\" data-start=\"942\"\u003e\n\u003cp data-end=\"967\" data-start=\"944\"\u003eIndian Clay or Nakumatt Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1000\" data-start=\"968\"\u003e\n\u003cp data-end=\"1000\" data-start=\"970\"\u003eMexican Terracotta Figurines and Clay Pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1034\" data-start=\"1001\"\u003e\n\u003cp data-end=\"1034\" data-start=\"1003\"\u003eFull-Sized Black Candy or Smoky Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eFull-Sized Grey or Cementy Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eFull-Sized Reds or Browns or Earthy, Top Soil-like Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eChalk Treats or Raw Chalk\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eAfrican, American, European, Chinese and other regional Varieties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1269\" data-start=\"1073\"\u003ePerfect for display, storage, or daily picking, the reusable drawer system lets you keep your stash organised and visible—because let’s be honest, half the fun is admiring it before you crunch it.\u003c\/p\u003e\n\u003chr data-end=\"1274\" data-start=\"1271\"\u003e\n\u003cp data-end=\"1833\" data-start=\"1276\"\u003e\u003cstrong data-end=\"1285\" data-start=\"1276\"\u003eSize:\u003c\/strong\u003e Set of 9 clear drawers in a white plastic casing\u003cbr data-end=\"1337\" data-start=\"1334\"\u003e\u003cstrong data-end=\"1348\" data-start=\"1337\"\u003eWeight: \u003c\/strong\u003eUp to 900g total\u003cbr data-end=\"1370\" data-start=\"1367\"\u003e\u003cstrong data-end=\"1380\" data-start=\"1370\"\u003eShape:\u003c\/strong\u003e Drawer system filled with various clay forms: chunks, bars, sticks, cookies, chips, figurines\u003cbr data-end=\"1477\" data-start=\"1474\"\u003e\u003cstrong data-end=\"1488\" data-start=\"1477\"\u003eColour:\u003c\/strong\u003e Mixed palette of reds, oranges, blacks, greys, pinks, and whites\u003cbr data-end=\"1556\" data-start=\"1553\"\u003e\u003cstrong data-end=\"1568\" data-start=\"1556\"\u003eTexture:\u003c\/strong\u003e Wide variety—from soft and dusty to snappy, gritty, or chalky\u003cbr data-end=\"1633\" data-start=\"1630\"\u003e\u003cstrong data-end=\"1646\" data-start=\"1633\"\u003eHardness:\u003c\/strong\u003e Mixed (soft chewables to very hard crunchers)\u003cbr data-end=\"1695\" data-start=\"1692\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"1713\" data-start=\"1695\"\u003eCrunch Factor:\u003c\/strong\u003e Varies between 2–5\u003cbr data-end=\"1735\" data-start=\"1732\"\u003e\u003cstrong data-end=\"1753\" data-start=\"1735\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, smoky, slightly metallic, chalky-clean, rain-on-soil freshness\u003c\/p\u003e\n\u003cp data-end=\"1833\" data-start=\"1276\"\u003e\u003cstrong data-end=\"1851\" data-start=\"1835\"\u003eIngredients:\u003c\/strong\u003e Assorted edible clay blends including Red Nakumatt, Indian slate dusts, terracotta, Magmitti, and Dryfruit-style roasted clays\u003cbr data-end=\"1981\" data-start=\"1978\"\u003e\u003cstrong data-end=\"2003\" data-start=\"1981\"\u003eCountry of Origin: \u003c\/strong\u003eGlobal\u003c\/p\u003e\n\u003chr data-end=\"2076\" data-start=\"2073\"\u003e\n\u003cp data-end=\"2504\" data-start=\"2078\"\u003e\u003cstrong data-end=\"2107\" data-start=\"2078\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"2110\" data-start=\"2107\"\u003eThis set is a curated snapshot of the global geophagy world, showcasing a blend of Indian regional clays—from the iron-rich Red Nakumatt to Kolkata pot chips and pink-red slate—as well as a nod to Mexican-style terracotta craftsmanship. Whether you're exploring textures or assembling the perfect ASMR crunch, this drawer set delivers variety, tradition, and tactile satisfaction in every bite.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51926930194759,"sku":"100007","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_ba9bbfaa-9537-4e2f-ba92-67105b16cae5.png?v=1752580727"},{"product_id":"black-barbecue-balls-215g","title":"Black Barbecue Balls (Black Nakumatt Balls) - Smoky Clay treats for Pica\/ Geophagia","description":"\u003cp data-start=\"23\" data-end=\"502\"\u003eBlack Barbecue Balls are bold, smoky clay spheres crafted from a blend of deeply roasted Indian Nakumatt varieties. Each pack includes four substantial blackened balls, shaped from a mixture of full-roasted, half-roasted, and smoky clays like Nakumatt, Juhu, Dryfruit, Black Star, and Magmitti. These are then rolled in a coarse, smoky paste and coated with rich black candy clay dust—resulting in a layered, intensely flavoured clay treat with serious ASMR potential.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"906\"\u003eThe crunch is satisfyingly firm—soft to medium on the initial bite, followed by a gritty-crisp break that melts into smooth dust. Flavour notes are robust and unmistakable: expect waves of overfire smoke, warm cement, and that familiar rain-on-hot-road aroma when wet. With no stick and virtually no grit, these balls offer a refined yet rugged eating experience that’s both textural and deeply earthy.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"967\"\u003e\u003cstrong data-start=\"908\" data-end=\"917\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003eVaries, approx. 2–4 cm per ball (4 balls total)\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1028\"\u003e\u003cstrong data-start=\"969\" data-end=\"980\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"980\" data-end=\"983\"\u003eApproximately 215g (varies slightly by batch)\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1059\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1040\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1040\" data-end=\"1043\"\u003eRound clay balls\u003c\/p\u003e\n\u003cp data-start=\"1061\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1061\" data-end=\"1072\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eSmoky black with char-dust coating\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1111\" data-end=\"1123\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1123\" data-end=\"1126\"\u003eCharred shell, soft crumbly interior; dusty finish\u003c\/p\u003e\n\u003cp data-start=\"1178\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1196\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e4 – Very hard outer layer with a soft-dusty crumble inside\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1277\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1277\" data-end=\"1280\"\u003eOverfire smokiness, earthy BBQ-charcoal tones, cement dust, petrichor; no grit or stick\u003c\/p\u003e\n\u003cp data-start=\"1369\" data-end=\"1565\"\u003e\u003cstrong data-start=\"1369\" data-end=\"1385\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1385\" data-end=\"1388\"\u003eMixed roasted Nakumatt clays (Full Roasted, Half Roasted, Smokey Nakumatt, Juhu) rolled in Dryfruit, Black Star, BlackHall, and Magmitti paste, coated with black candy clay dust\u003c\/p\u003e\n\u003cp data-start=\"1567\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1567\" data-end=\"1589\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1589\" data-end=\"1592\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1967\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1628\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1628\" data-end=\"1631\"\u003eInspired by Indian street-side smoke-fired clay methods and rooted in regional geophagy traditions, these Black Barbecue Balls combine rich mineral dusts with old-world roasting techniques. They're a modern take on the rustic clay ball—intense, textural, and perfectly suited for ritual chewing, crunch content, or stash-worthy display.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x3 Balls (up to 160g)","offer_id":53072908190023,"sku":"0405060255","price":8.75,"currency_code":"GBP","in_stock":false},{"title":"x4 Balls (up to 215g)","offer_id":53072908222791,"sku":"04050602552","price":12.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_94b92d54-b890-48ab-8063-8311ccab48ee.png?v=1767580757"},{"product_id":"whole-kolkota-terracotta-clay-pot-with-clay-powder-tin","title":"Whole Edible Kolkota Indian Terracotta Clay Pot with Indian Clay Powder Bundle","description":"\u003cp data-end=\"76\" data-start=\"23\"\u003e\u003cstrong data-end=\"76\" data-start=\"23\"\u003eWhole Kolkata Clay Pot + Clay Powder Tin (Bundle)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"415\" data-start=\"78\"\u003eThis satisfying duo includes one full-sized Kolkata Clay Pot (approx. 200g) and your choice of a 100g clay powder tin — select from Black Candy, Red Nakumatt, or Mixed Nakumatt. Handmade in India using traditional sun-dried terracotta methods, each Kolkata pot is bold, mineral-rich, and packed with that unmistakable deep, earthy aroma.\u003c\/p\u003e\n\u003cp data-end=\"742\" data-start=\"417\"\u003eThe pot itself breaks with a crisp, clean snap and offers a distinct flavour: rich mud tones, warm terracotta smoothness, and a hint of rain-on-dry-soil freshness when wet. Perfect for snapping, chewing, or breaking into stashable chunks, this pot is a favourite among those who love full-bodied, mineral-heavy clay textures.\u003c\/p\u003e\n\u003cp data-end=\"1089\" data-start=\"744\"\u003eYour chosen powder tin takes things a step further. Whether you go for the smoky intensity of Black Candy, the earthy depth of Red Nakumatt, or the balanced complexity of Mixed, the powder can be spooned straight into the pot, mixed into a dipping paste, or enjoyed on its own. Each tin is reusable and ideal for crafting your own stash rituals.\u003c\/p\u003e\n\u003cp data-end=\"1887\" data-start=\"1776\"\u003e\u003cstrong data-end=\"1792\" data-start=\"1776\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1795\" data-start=\"1792\"\u003e100% Indian terracotta clay (pot) + 100% powdered clay \u003c\/p\u003e\n\u003cp data-end=\"1919\" data-start=\"1889\"\u003e\u003cstrong data-end=\"1911\" data-start=\"1889\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2238\" data-start=\"1921\"\u003e\u003cstrong data-end=\"1950\" data-start=\"1921\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1953\" data-start=\"1950\"\u003eThese Kolkata pots echo centuries of Indian clay traditions — once used for water, grain, and sacred offerings, now enjoyed as a textural, flavour-rich clay snack. Combined with a tin of powdered clay, this bundle invites you into a sensory ritual of snapping, scooping, and savouring.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 75g \/ Black Candy","offer_id":53847797203271,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Cement Dust","offer_id":53847797236039,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Ember Dust","offer_id":53847797268807,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Golden Rose Dust","offer_id":53847797301575,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Indian Brown Terracotta Powdery Crumbs","offer_id":53847797334343,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Mixed Nakumatt","offer_id":53847797367111,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Mixed Smoky\/Roasted Clay Crumbs","offer_id":53847797399879,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Pink Love Dust","offer_id":53847797432647,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Pink Nakumatt Powdery Crumbs","offer_id":53847797465415,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Plain Nakumatt","offer_id":53847797498183,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Red Khadi","offer_id":53847797530951,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Red Nakumatt","offer_id":53847797563719,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Terra Dust","offer_id":53847797596487,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ White Kadhi","offer_id":53847797629255,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Yellow Butter Dust","offer_id":53847797662023,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Black Candy","offer_id":53847797694791,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Cement Dust","offer_id":53847797727559,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Ember Dust","offer_id":53847797760327,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Golden Rose Dust","offer_id":53847797793095,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Indian Brown Terracotta Powdery Crumbs","offer_id":53847797825863,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Mixed Nakumatt","offer_id":53847797858631,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Mixed Smoky\/Roasted Clay Crumbs","offer_id":53847797891399,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Pink Love Dust","offer_id":53847797924167,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Pink Nakumatt Powdery Crumbs","offer_id":53847797956935,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Plain Nakumatt","offer_id":53847797989703,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Red Khadi","offer_id":53847798022471,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Red Nakumatt","offer_id":53847798055239,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Terra Dust","offer_id":53847798088007,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ White Kadhi","offer_id":53847798120775,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Yellow Butter Dust","offer_id":53847798153543,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/030019_Large_Filled_Kolkota_Clay_pots.png?v=1752769169"},{"product_id":"all-ball-haul-sampler","title":"All Ball Haul Treat Experience - Sampler - Indian clay treats","description":"\u003cp data-start=\"44\" data-end=\"239\"\u003eLIMITED EDITION - Only a few in stock!\u003c\/p\u003e\n\u003cp data-start=\"44\" data-end=\"239\"\u003eThe All Ball Haul is designed for serious variety lovers. You can select from a range of weights to suit your stash goals — whether you want a smaller mixed bundle or you’re ready to go all in.\u003c\/p\u003e\n\u003cp data-start=\"241\" data-end=\"617\"\u003eFor those choosing the full 1kg option, this is the complete experience. Sourced from trusted Indian vendors \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eHari\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e, the 1kg haul delivers a bold, multi-textured selection of traditional Indian clay varieties — smoky blacks, iron-rich reds, mineral greys and softer earthy tones all in one collection.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"892\"\u003eExpect everything from charcoal-roasted intensity and petrol-smoky depth to iron-heavy red earth warmth and petrichor-style mineral notes. Textures range from dense and compact to crumbly exteriors with layered crunch. It’s weighty, grounding and unapologetically earthy.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch2 data-start=\"899\" data-end=\"930\"\u003e1kg All Ball Haul includes:\u003c\/h2\u003e\n\u003cul data-start=\"932\" data-end=\"1249\"\u003e\n\u003cli data-start=\"932\" data-end=\"955\" style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli data-start=\"123\" data-end=\"225\"\u003e\n\u003cp data-start=\"125\" data-end=\"225\"\u003e\u003cstrong data-start=\"125\" data-end=\"156\"\u003eBlack Barbecue Ball (Hari):\u003c\/strong\u003e Smoky, intense crunch with an earthy, slightly charred aftertaste.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"226\" data-end=\"336\"\u003e\n\u003cp data-start=\"228\" data-end=\"336\"\u003e\u003cstrong data-start=\"228\" data-end=\"264\"\u003eBlack Candy Cracker Ball (Hari):\u003c\/strong\u003e Crisp, brittle texture with deep, darkly sweet and petrol-like notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"447\"\u003e\n\u003cp data-start=\"339\" data-end=\"447\"\u003e\u003cstrong data-start=\"339\" data-end=\"367\"\u003eBlack Candy Ball (Hari):\u003c\/strong\u003e Smooth yet firm bite, smoky and slightly ashy with subtle mineral smoke undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"448\" data-end=\"564\"\u003e\n\u003cp data-start=\"450\" data-end=\"564\"\u003e\u003cstrong data-start=\"450\" data-end=\"495\"\u003eDouble Delight \/ Grey Mantle (Rose Clay):\u003c\/strong\u003e Crunchy with layered cementy and earthy flavours, faintly smoke.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"565\" data-end=\"666\"\u003e\n\u003cp data-start=\"567\" data-end=\"666\"\u003e\u003cstrong data-start=\"567\" data-end=\"601\"\u003eBlack Slate Balls (Rose Clay):\u003c\/strong\u003e Dense, crisp texture with dry, faint petrol slate notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"777\"\u003e\n\u003cp data-start=\"669\" data-end=\"777\"\u003e\u003cstrong data-start=\"669\" data-end=\"697\"\u003eRed Cracker Ball (Hari):\u003c\/strong\u003e Lightly brittle, with warm, baked-earth flavours and a hint of topsoil arom and usual mineral iron-rich tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"778\" data-end=\"885\"\u003e\n\u003cp data-start=\"780\" data-end=\"885\"\u003e\u003cstrong data-start=\"780\" data-end=\"812\"\u003ePink Clay Balls (Rose Clay):\u003c\/strong\u003e Soft crunch with subtle floral-earthy sweetness and gentle crackle.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"1033\"\u003e\n\u003cp data-start=\"888\" data-end=\"1033\"\u003e\u003cstrong data-start=\"888\" data-end=\"953\"\u003eEarth’s Core - Red clay covered in cementy clays (Rose Clay):\u003c\/strong\u003e Firm, layered crunch with rich red clay earthiness and a dry, cement-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1034\" data-end=\"1142\"\u003e\n\u003cp data-start=\"1036\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1036\" data-end=\"1065\"\u003eRed Nakumatt Ball (Hari):\u003c\/strong\u003e Medium crunch with iron-rich, earthy warmth and dusty, baked clay flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1143\" data-end=\"1233\"\u003e\n\u003cp data-start=\"1145\" data-end=\"1233\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1168\"\u003eChikki (Rose Clay):\u003c\/strong\u003e Crunchy, crumbly texture with a sweet roasted, nutty-earthy smoke undertones of dryfruit, blackhall and magmitti.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1234\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1236\" data-end=\"1346\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1266\"\u003eMultani Balls (Rose Clay):\u003c\/strong\u003e Crisp, dense bite with classic Multani soil aroma and slightly chalky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1453\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1349\" data-end=\"1378\"\u003eRed Nak Ball (Rose Clay):\u003c\/strong\u003e Firm and granular with mineral-rich red clay taste and subtlemetallic earth tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1454\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1456\" data-end=\"1566\"\u003e\u003cstrong data-start=\"1456\" data-end=\"1486\"\u003eCrystal Moons (Rose Clay):\u003c\/strong\u003e Smooth, brittle texture with earth flavours andm ade from crystal moon clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1567\" data-end=\"1650\"\u003e\n\u003cp data-start=\"1569\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1594\"\u003eNakumatt Ball (Hari):\u003c\/strong\u003e Crisp and smooth, earthy with a subtle petrichor note, made from mixed nakumatts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1651\" data-end=\"1765\"\u003e\n\u003cp data-start=\"1653\" data-end=\"1765\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1686\"\u003eNakumatt Cracker Ball (Hari):\u003c\/strong\u003e Crunchy, brittle texture with dusty, baked clay and slight smoky cementish flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1251\" data-end=\"1254\"\u003e\n\u003ch3 data-start=\"1256\" data-end=\"1266\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1267\" data-end=\"1318\"\u003eBalls and shaped pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003ch3 data-start=\"1320\" data-end=\"1332\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1333\" data-end=\"1420\"\u003eSelectable weight options available\u003cbr data-start=\"1368\" data-end=\"1371\"\u003eFull 1kg option includes all items listed above\u003c\/p\u003e\n\u003ch3 data-start=\"1422\" data-end=\"1433\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1434\" data-end=\"1506\"\u003ePrimarily round balls with select shaped pieces (moons and core forms)\u003c\/p\u003e\n\u003ch3 data-start=\"1508\" data-end=\"1520\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1521\" data-end=\"1606\"\u003eCharcoal black, slate grey, iron-rich red, terracotta red, soft pink, mineral beige\u003c\/p\u003e\n\u003ch3 data-start=\"1608\" data-end=\"1621\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1622\" data-end=\"1695\"\u003eFirm, dense, crisp, compact with some crumbly, layered crunch varieties\u003c\/p\u003e\n\u003ch3 data-start=\"1697\" data-end=\"1716\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1717\" data-end=\"1764\"\u003e2-4 – bold snap with varied textural contrast\u003c\/p\u003e\n\u003ch3 data-start=\"1766\" data-end=\"1785\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1786\" data-end=\"1901\"\u003eSmoky charcoal, charred undertones, petrol hints, iron-rich red earth, mineral dust, petrichor, baked clay warmth\u003c\/p\u003e\n\u003ch3 data-start=\"1903\" data-end=\"1920\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1921\" data-end=\"2022\"\u003eVarious natural Indian clays including Black Nakumatt, Red Nakumatt, Multani and slate-based blends\u003c\/p\u003e\n\u003ch3 data-start=\"2024\" data-end=\"2047\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"2048\" data-end=\"2055\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"2057\" data-end=\"2070\"\u003eVendors\u003c\/h3\u003e\n\u003cp data-start=\"2071\" data-end=\"2091\"\u003eHari and Rose Clay\u003c\/p\u003e\n\u003ch3 data-start=\"2093\" data-end=\"2123\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"2124\" data-end=\"2334\"\u003eA broad representation of Indian clay traditions, including roasted black clays, iron-rich Nakumatt varieties, Multani clay forms and slate-infused regional blends rooted in long-standing geophagic practices.\u003c\/p\u003e\n\u003ch3 data-start=\"2341\" data-end=\"2354\"\u003eStorage\u003c\/h3\u003e\n\u003cp data-start=\"2356\" data-end=\"2636\"\u003eYour haul comes in a forever plastic box with compartments — a durable, reusable container designed to keep your clays fresh and organised. Use it to safely store your current collection and future hauls, ensuring every piece stays crisp, clean, and ready for your next craving.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1kg","offer_id":53384658157895,"sku":"0705150069","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"260g","offer_id":51940906303815,"sku":"0705150067","price":14.95,"currency_code":"GBP","in_stock":false},{"title":"300g","offer_id":51940906336583,"sku":"0705150068","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_01d81222-10e1-4ad4-95c2-d5e1a14e0e12.png?v=1775479786"},{"product_id":"all-grey-stash-box-500g","title":"All Indian Greys Clay Experience Sampler (500g) - Stash Box included - Edible clay for Pica","description":"\u003cp data-start=\"23\" data-end=\"360\"\u003e\u003cstrong data-start=\"23\" data-end=\"52\"\u003eAll Grey Stash Box (500g)\u003c\/strong\u003e is a brooding, beautiful celebration of the cement-toned side of the crunch spectrum. Housed in a practical compartmented plastic container, this stash box features a handpicked variety of grey-hued samples sourced from global regions—each one offering its own unique texture, hardness, and flavour profile.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"738\"\u003eInside, you'll discover a moody mix that \u003cem data-start=\"403\" data-end=\"408\"\u003emay\u003c\/em\u003e include: Nzu, Eko Grey, Ulo, Crystal Nakumatt, clay pebbles, smoked Nakumatt, broken grey clay pots, mini grey toffees, hex mix (grey\/black), and our ever-popular Smoky Sticks and Mud Cakes. These pieces range from smooth and chalky to dense and snappy, giving you a full tour through the layered crunch and clean dust of the grey clay family.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"1015\"\u003ePerfect for collectors, explorers, or those with a soft spot for basementy, cement-rich tones, the All Grey Stash Box is a sensory journey wrapped in ash-toned elegance. Expect smoky whispers, industrial earthiness, and the occasional flash of that sweet, damp petrichor.\u003c\/p\u003e\n\u003chr data-start=\"1017\" data-end=\"1020\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1068\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1031\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1031\" data-end=\"1034\"\u003eVaried pieces, approx. 3–5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1081\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1081\" data-end=\"1084\"\u003e500g total (approx.)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1171\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eMixed – balls, shards, toffees, broken pots, pebbles\u003c\/p\u003e\n\u003cp data-start=\"1173\" data-end=\"1229\"\u003e\u003cstrong data-start=\"1173\" data-end=\"1184\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1184\" data-end=\"1187\"\u003eVarious greys – soft dove to deep charcoal\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1283\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1243\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1243\" data-end=\"1246\"\u003eMixed – chalky, crumbly, hard, snappy\u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1351\"\u003e\u003cstrong data-start=\"1285\" data-end=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1303\" data-end=\"1306\"\u003eVaries (from soft powdery to firm 4\/5 crunch)\u003c\/p\u003e\n\u003cp data-start=\"1353\" data-end=\"1447\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1371\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1371\" data-end=\"1374\"\u003eBasement dust, cement-like, ash, occasional smoke, rain-on-slab petrichor\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1495\"\u003e\u003cstrong data-start=\"1449\" data-end=\"1465\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1465\" data-end=\"1468\"\u003eVarious global edible clays\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1585\"\u003e\u003cstrong data-start=\"1497\" data-end=\"1519\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1519\" data-end=\"1522\"\u003eMulti-region – includes West African, Indian, and other sources\u003c\/p\u003e\n\u003cp data-start=\"1587\" data-end=\"1822\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1616\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1616\" data-end=\"1619\"\u003eGrey clays like Nzu and Ulo have long histories in cultural practices, while modern blends like Crystal Nakumatt and Smoky Sticks bring an experimental, ASMR-forward twist to this classic earthy palette.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51942826115399,"sku":"100011","price":15.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5ea7cb02-2b14-4465-a836-5eca1eb0c982.png?v=1752774152"},{"product_id":"all-nakumatt-sampler-box-420g-stash-box-included","title":"All Nakumatt Sampler - Stash Box included - Bold Indian Clay \u0026 Treat Assortment","description":"\u003ch3 data-end=\"106\" data-start=\"88\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-end=\"439\" data-start=\"108\"\u003e\u003cstrong data-end=\"120\" data-start=\"108\"\u003eTexture:\u003c\/strong\u003e Ever-changing – from smooth, dense chunks to crumbly, gritty, and occasional crystalline surprises\u003cbr data-end=\"222\" data-start=\"219\"\u003e\u003cstrong data-end=\"240\" data-start=\"222\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – a mix of soft snaps, medium crunch, and firmer bites\u003cbr data-end=\"302\" data-start=\"299\"\u003e\u003cstrong data-end=\"314\" data-start=\"302\"\u003eFlavour:\u003c\/strong\u003e Bold, earthy, mineral-rich with smoky and cementy undertones\u003cbr data-end=\"378\" data-start=\"375\"\u003e\u003cstrong data-end=\"389\" data-start=\"378\"\u003eOrigin:\u003c\/strong\u003e India\u003cbr data-end=\"398\" data-start=\"395\"\u003e\u003cstrong data-end=\"407\" data-start=\"398\"\u003eType:\u003c\/strong\u003e Mixed clay \u0026amp; treat assortment\u003c\/p\u003e\n\u003chr data-end=\"444\" data-start=\"441\"\u003e\n\u003ch3 data-end=\"465\" data-start=\"446\" data-section-id=\"1f0mere\"\u003eWhat’s Inside\u003c\/h3\u003e\n\u003cp data-end=\"724\" data-start=\"467\"\u003eA completely randomised selection of Nakumatt raw clays and treats, featuring a rotating mix of forms such as chunks, sticks, coins, shards, and occasional specialty pieces. No two boxes are ever the same—each one is a unique grab from our Nakumatt range.\u003c\/p\u003e\n\u003chr data-end=\"729\" data-start=\"726\"\u003e\n\u003ch3 data-end=\"751\" data-start=\"731\" data-section-id=\"70zt35\"\u003eThe Experience\u003c\/h3\u003e\n\u003cp data-end=\"1005\" data-start=\"753\"\u003eThis is Nakumatt in its most unpredictable form. Expect a proper sensory assortment where each piece brings something different to the table—some clean and dense, others crumbly with grit, and the occasional piece that leans smoky or sharply mineral.\u003c\/p\u003e\n\u003cp data-end=\"1220\" data-start=\"1007\"\u003eFlavour-wise, you’ll move through deep cementy greys, iron-rich reds, and darker roasted notes, all within one box. It’s less of a curated lineup and more of a “what did I just discover?” moment with every grab.\u003c\/p\u003e\n\u003cp data-end=\"1351\" data-start=\"1222\"\u003ePerfect if you enjoy variety, like a bit of surprise, or want to explore Nakumatt without sticking to just one texture or form.\u003c\/p\u003e\n\u003chr data-end=\"1356\" data-start=\"1353\"\u003e\n\u003ch3 data-end=\"1379\" data-start=\"1358\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cp data-end=\"1838\" data-start=\"1381\"\u003e\u003cstrong data-end=\"1390\" data-start=\"1381\"\u003eSize:\u003c\/strong\u003e Assorted mixed pieces (no uniform shape or sizing)\u003cbr data-end=\"1444\" data-start=\"1441\"\u003e\u003cstrong data-end=\"1455\" data-start=\"1444\"\u003eWeight:\u003c\/strong\u003e Approx. 500g\u003cbr data-end=\"1471\" data-start=\"1468\"\u003e\u003cstrong data-end=\"1481\" data-start=\"1471\"\u003eShape:\u003c\/strong\u003e Random – chunks, sticks, coins, shards, and irregular forms\u003cbr data-end=\"1544\" data-start=\"1541\"\u003e\u003cstrong data-end=\"1555\" data-start=\"1544\"\u003eColour:\u003c\/strong\u003e Varied – greys, reds, blacks, and natural tones\u003cbr data-end=\"1606\" data-start=\"1603\"\u003e\u003cstrong data-end=\"1618\" data-start=\"1606\"\u003eTexture:\u003c\/strong\u003e Mixed – smooth, dense, crumbly, gritty, and occasional crystalline\u003cbr data-end=\"1688\" data-start=\"1685\"\u003e\u003cstrong data-end=\"1706\" data-start=\"1688\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – varies across pieces\u003cbr data-end=\"1736\" data-start=\"1733\"\u003e\u003cstrong data-end=\"1754\" data-start=\"1736\"\u003eTaste Profile:\u003c\/strong\u003e Earthy and mineral-forward with cementy depth, iron notes, and subtle smoky tones\u003c\/p\u003e\n\u003chr data-end=\"1843\" data-start=\"1840\"\u003e\n\u003ch3 data-end=\"1862\" data-start=\"1845\" data-section-id=\"1qc001c\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-end=\"1915\" data-start=\"1864\"\u003e100% natural Nakumatt clays and clay-based treats\u003c\/p\u003e\n\u003chr data-end=\"1920\" data-start=\"1917\"\u003e\n\u003ch3 data-end=\"1945\" data-start=\"1922\" data-section-id=\"bxzq9f\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-end=\"1954\" data-start=\"1947\"\u003eIndia\u003c\/p\u003e\n\u003chr data-end=\"1959\" data-start=\"1956\"\u003e\n\u003ch3 data-end=\"1991\" data-start=\"1961\" data-section-id=\"138o7fx\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-end=\"2240\" data-start=\"1993\"\u003eNakumatt clays are rooted in Indian earth traditions, known for their distinctive mineral profiles and varied textures. This mix reflects that diversity in its most natural, unfiltered form—less polished, more exploratory, and full of character.\u003c\/p\u003e\n\u003chr data-end=\"2245\" data-start=\"2242\"\u003e\n\u003ch3 data-end=\"2263\" data-start=\"2247\" data-section-id=\"1ajl8cl\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2648\" data-start=\"2265\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003cp data-end=\"21\" data-start=\"0\"\u003e \u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51951360999751,"sku":"100002","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_35984208-faae-4d30-8de3-4e538393279d.png?v=1752860511"},{"product_id":"african-eko-grey-smoky-nigerian-edible-clay-chunks","title":"African Eko Grey - Nigerian Smoky Clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfrican Eko Grey is a natural Nigerian clay known for its firm, clean crunch and deeply smoky earthy profile. These irregular hand-broken chunks deliver a satisfying sensory experience with notes of roasted earth, damp cement, petrichor, mineral dust, and subtle tangy undertones, making them especially popular among lovers of smoky clays, ASMR crunches, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture offers a dry, crisp finish with a distinctive roasted earth character developed through traditional smoking methods. Lightweight yet dense, each piece snaps cleanly before dissolving into a smooth, grit-free melt. Traditionally associated with West African geophagy practices, Eko Grey is valued for its grounding texture, authentic smoky flavour, and rich cultural heritage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm dry snap with smooth grit-free melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky roasted earth, damp cement, petrichor, mineral-rich finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇳🇬 Nigeria, Lagos Region\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, ASMR enthusiasts, experienced clay collectors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, roasted clay with a satisfying crunch and deeply smoky mineral character that lingers long after the melt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth earthy paste while retaining its smoky flavour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, petrichor, smoky clay, damp minerals, rain-soaked soil\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular hand-broken chunks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky grey with natural tonal variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Eko Grey Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Eko clay has been enjoyed throughout Nigeria and wider West Africa for generations. Traditionally smoked during preparation, it develops its signature roasted aroma and bold mineral depth, making it one of the most recognisable and culturally significant African clay varieties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":54050863219015,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52756244332871,"sku":"0301010010","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756244365639,"sku":"0301010011","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_9f7d70df-087b-495d-a39e-d3705ce36709.png?v=1767272440"},{"product_id":"african-eko-whiite-410g-copy","title":"African Nzu - Clay for Pica\/ Geophagia","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"350\"\u003eNzu is a classic Nigerian kaolin clay, widely recognised for its distinctive crunch, earthy mineral flavour, and traditional preparation. Also known as African Nzu or Calabash Chalk, this clay is carefully hand-processed using time-honoured methods — naturally sourced, lightly salted, shaped into small balls, and gently smoked.\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"764\"\u003eEach piece offers a soft yet satisfying bite, breaking with a slightly dusty crunch before melting into a fine, creamy mineral powder. The flavour is immediately earthy and smoky, layered with subtle saltiness and deep, grounding kaolin notes reminiscent of damp soil or petrichor. This batch leans soft and crumbly, with minimal grit and a lightly dusty finish, creating a bold yet approachable clay experience.\u003c\/p\u003e\n\u003chr data-start=\"766\" data-end=\"769\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"771\" data-end=\"790\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"792\" data-end=\"958\"\u003eFirm but crumbly with a soft, dusty break. Smooth outer surface that crumbles easily, becoming slightly sticky when chewed in larger amounts. Minimal grit throughout.\u003c\/p\u003e\n\u003chr data-start=\"960\" data-end=\"963\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"965\" data-end=\"981\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"983\" data-end=\"1157\"\u003eRichly earthy and mineral-forward with gentle smoky notes. Light saltiness enhances the profile, while subtle ashy, basement-like undertones and hints of petrichor add depth.\u003c\/p\u003e\n\u003chr data-start=\"1159\" data-end=\"1162\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1164\" data-end=\"1182\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1184\" data-end=\"1414\"\u003eA comforting, traditional clay with a softer crunch and powdery finish. Nzu offers an easy, familiar rhythm — bite, crumble, and melt — making it ideal for those who enjoy a dustier texture with layered flavour and cultural depth.\u003c\/p\u003e\n\u003chr data-start=\"1416\" data-end=\"1419\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1421\" data-end=\"1436\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1438\" data-end=\"1686\"\u003e\n\u003cli data-section-id=\"cnrbln\" data-start=\"1438\" data-end=\"1474\"\u003eTraditional Nigerian kaolin clay\u003c\/li\u003e\n\u003cli data-section-id=\"ce4h85\" data-start=\"1475\" data-end=\"1511\"\u003eLightly salted and gently smoked\u003c\/li\u003e\n\u003cli data-section-id=\"ozvphm\" data-start=\"1512\" data-end=\"1556\"\u003eSoft, dusty crunch with creamy breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"tdapbk\" data-start=\"1557\" data-end=\"1600\"\u003eEarthy, smoky, and subtly salty flavour\u003c\/li\u003e\n\u003cli data-section-id=\"1fiwk6\" data-start=\"1601\" data-end=\"1643\"\u003eMinimal grit, slightly crumbly texture\u003c\/li\u003e\n\u003cli data-section-id=\"1ce6mvn\" data-start=\"1644\" data-end=\"1686\"\u003eHand-shaped into classic rounded forms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1688\" data-end=\"1691\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1693\" data-end=\"1711\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1713\" data-end=\"2741\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"axvv0t\" data-start=\"1713\" data-end=\"1747\"\u003e\n\u003cstrong data-start=\"1715\" data-end=\"1724\"\u003eSize:\u003c\/strong\u003e Approximately 1–3 cm\u003c\/li\u003e\n\u003cli data-section-id=\"1a5cl8h\" data-start=\"1748\" data-end=\"1792\"\u003e\n\u003cstrong data-start=\"1750\" data-end=\"1761\"\u003eWeight:\u003c\/strong\u003e Available in 100 g and 250 g\u003c\/li\u003e\n\u003cli data-section-id=\"1cwgvou\" data-start=\"1793\" data-end=\"1821\"\u003e\n\u003cstrong data-start=\"1795\" data-end=\"1805\"\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/li\u003e\n\u003cli data-section-id=\"1kj9dfh\" data-start=\"1822\" data-end=\"1890\"\u003e\n\u003cstrong data-start=\"1824\" data-end=\"1835\"\u003eColour:\u003c\/strong\u003e White to grey-white with a soft, ashen smoked finish\u003c\/li\u003e\n\u003cli data-section-id=\"1qq2e98\" data-start=\"1891\" data-end=\"1980\"\u003e\n\u003cstrong data-start=\"1893\" data-end=\"1905\"\u003eTexture:\u003c\/strong\u003e Firm yet crumbly and dusty; smooth exterior; slightly sticky when chewed\u003c\/li\u003e\n\u003cli data-section-id=\"1dd5np4\" data-start=\"1981\" data-end=\"2051\"\u003e\n\u003cstrong data-start=\"1983\" data-end=\"2001\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – soft-medium, dusty crumble with clean break\u003c\/li\u003e\n\u003cli data-section-id=\"1a086f2\" data-start=\"2052\" data-end=\"2158\"\u003e\n\u003cstrong data-start=\"2054\" data-end=\"2072\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, mineral-rich, lightly salty with smoky, ashy undertones and faint petrichor\u003c\/li\u003e\n\u003cli data-section-id=\"1iilgw\" data-start=\"2159\" data-end=\"2235\"\u003e\n\u003cstrong data-start=\"2161\" data-end=\"2177\"\u003eIngredients:\u003c\/strong\u003e 100% Nzu (kaolin clay), traditionally salted and smoked\u003c\/li\u003e\n\u003cli data-section-id=\"11neys8\" data-start=\"2236\" data-end=\"2270\"\u003e\n\u003cstrong data-start=\"2238\" data-end=\"2260\"\u003eCountry of Origin:\u003c\/strong\u003e Nigeria\u003c\/li\u003e\n\u003cli data-section-id=\"1qb8wv2\" data-start=\"2271\" data-end=\"2311\"\u003e\n\u003cstrong data-start=\"2273\" data-end=\"2284\"\u003eVendor:\u003c\/strong\u003e African Clay Distributor\u003c\/li\u003e\n\u003cli data-section-id=\"1qvuio1\" data-start=\"2312\" data-end=\"2741\" data-is-last-node=\"\"\u003e\n\u003cstrong data-start=\"2314\" data-end=\"2343\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nzu, an Igbo term for white kaolin clay, has been prepared and enjoyed across West Africa for generations. Traditionally ground, lightly salted, shaped, and smoked, it carries a distinctive earthy, smoky profile rooted in cultural practices. Long associated with geophagy, rituals, and traditional uses, Nzu remains a staple clay valued for its heritage, sensory depth, and unmistakable character.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756237484359,"sku":"0301010014","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756237517127,"sku":"0301010015","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_4a900486-7991-408f-899c-62703b1e7c2f.png?v=1767276115"},{"product_id":"african-nzu-410g-copy","title":"African Ulo Clay - Nigerian earthy clay","description":"\u003cp data-start=\"253\" data-end=\"1004\"\u003eAfrican Ulo offers a hard, snappy crunch rooted in Nigeria’s long-standing clay traditions. This compact variety arrives in dense, uniform chunks with a dry exterior and a layered internal structure that breaks apart cleanly on the bite. Unlike creamier clays, Ulo does not turn sticky or gummy when chewed; instead, it fractures into flaky layers and settles into a mild, waxy mineral crumble with no grit. The flavour is deeply earthy and mineral-rich, carrying basement-dusty soil notes, cement-like earthiness, and a gentle smokiness that evokes the scent of rain on dry ground or sun-warmed asphalt. Less overtly smoky than some Ulo batches, this variety delivers a consistent, grounded experience that feels firmly tied to the land it came from.\u003c\/p\u003e\n\u003ch3 data-start=\"1006\" data-end=\"1016\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1017\" data-end=\"1054\"\u003eVaries, approximately 2–4 cm chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1056\" data-end=\"1068\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1069\" data-end=\"1099\"\u003eAvailable in 100 g and 250 g\u003c\/p\u003e\n\u003ch3 data-start=\"1101\" data-end=\"1112\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1113\" data-end=\"1140\"\u003eIrregular, compact chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1142\" data-end=\"1154\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1155\" data-end=\"1194\"\u003eGrey-tan with natural tonal variation\u003c\/p\u003e\n\u003ch3 data-start=\"1196\" data-end=\"1209\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1210\" data-end=\"1316\"\u003eHard and dense with a snappy bite; breaks into flaky layers; mildly waxy on chew; no grit and non-sticky\u003c\/p\u003e\n\u003ch3 data-start=\"1318\" data-end=\"1337\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"1338\" data-end=\"1394\"\u003e4 – firm, layered crunch with a clean, mineral crumble\u003c\/p\u003e\n\u003ch3 data-start=\"1396\" data-end=\"1415\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"1416\" data-end=\"1575\"\u003eDeep earthy and mineral-forward with cement-like, basement soil notes and gentle smokiness. Subtle petrichor and sun-baked earth\/asphalt tones on the finish.\u003c\/p\u003e\n\u003ch3 data-start=\"1577\" data-end=\"1594\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1595\" data-end=\"1610\"\u003e100% Ulo clay\u003c\/p\u003e\n\u003ch3 data-start=\"1612\" data-end=\"1635\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-start=\"1636\" data-end=\"1645\"\u003eNigeria\u003c\/p\u003e\n\u003ch3 data-start=\"1647\" data-end=\"1659\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1660\" data-end=\"1686\"\u003eAfrican Clay Distributor\u003c\/p\u003e\n\u003ch3 data-start=\"1688\" data-end=\"1718\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"1719\" data-end=\"2312\"\u003eUlo — often referred to as Nigerian Ulo or smoked kaolin — has been enjoyed across West Africa for generations for its distinctive dryness, firm bite, and mineral depth. Traditionally sun-dried and naturally smoked or roasted, Ulo is valued for its layered structure and unmistakably earthy profile. This compact style maintains the clay’s cultural authenticity while offering a harder, more uniform crunch that appeals to those who enjoy dense, land-driven mineral flavours. A staple within geophagy communities, Ulo continues to be prized for its grounding character and connection to place.\u003c\/p\u003e\n\u003ch3 data-start=\"2314\" data-end=\"2324\"\u003eUses\u003c\/h3\u003e\n\u003cul data-start=\"2325\" data-end=\"2659\"\u003e\n\u003cli data-start=\"2325\" data-end=\"2445\"\u003e\n\u003cp data-start=\"2327\" data-end=\"2445\"\u003e\u003cstrong data-start=\"2327\" data-end=\"2348\"\u003eGeophagia \/ Pica:\u003c\/strong\u003e Enjoy for its hard, layered crunch, earthy-smoky mineral profile, and waxy, non-sticky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2446\" data-end=\"2536\"\u003e\n\u003cp data-start=\"2448\" data-end=\"2536\"\u003e\u003cstrong data-start=\"2448\" data-end=\"2473\"\u003eTraditional remedies:\u003c\/strong\u003e Used in cultural and grounding practices across West Africa.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2537\" data-end=\"2659\"\u003e\n\u003cp data-start=\"2539\" data-end=\"2659\"\u003e\u003cstrong data-start=\"2539\" data-end=\"2554\"\u003eCollecting:\u003c\/strong\u003e A classic Nigerian clay with dense structure and strong sense of place, ideal for curated collections.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756202062151,"sku":"0301010018","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756202094919,"sku":"0301010019","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_65ef6852-d98d-4eca-b788-d0c0080affaa.png?v=1767292641"},{"product_id":"mystery-mix-up-150g","title":"Mystery Mix Ups by Colour - Clay for Pica\/ Geophagia - (Sells out every time, grab them while you can!)","description":"\u003cp data-end=\"447\" data-start=\"80\"\u003eFeeling adventurous? Meet the Mystery Mix Up – your crunchy lucky dip in a box. Each bundle is a hand-packed surprise pulled straight from the full Earthy Crunch UK stash. One day you might uncover a smooth chalk stick paired with powdery crumbs; the next, a smoky shard of slate tucked beside a tiny terracotta pot. You never know… and that’s half the fun.\u003c\/p\u003e\n\u003cp data-end=\"532\" data-start=\"449\"\u003eNow available in three sizes and storage options to match your craving style:\u003c\/p\u003e\n\u003cul data-end=\"732\" data-start=\"533\"\u003e\n\u003cli data-end=\"579\" data-start=\"533\"\u003e\n\u003cp data-end=\"579\" data-start=\"535\"\u003e\u003cstrong\u003eKraft Box (100g) – \u003c\/strong\u003ethe perfect taster.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"633\" data-start=\"580\"\u003e\n\u003cp data-end=\"633\" data-start=\"582\"\u003e\u003cstrong\u003eKraft Box (175g) –\u003c\/strong\u003e a generous mid-size treat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"732\" data-start=\"634\"\u003e\n\u003cp data-end=\"732\" data-start=\"636\"\u003e\u003cstrong\u003ePlastic “Forever” Reusable Box (250g) \u003c\/strong\u003e– for serious stashers who love to store and savour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"831\" data-start=\"734\"\u003eEach Mystery Mix Up is themed by colour, and every hue brings its own earthy personalities:\u003c\/p\u003e\n\u003cp data-end=\"978\" data-start=\"833\"\u003e\u003cstrong\u003eReds\u003cmeta charset=\"utf-8\"\u003e\/Browns\u003c\/strong\u003e: Red Nakumatts, Red Clay Biscuits, chewy treats, Red Mix Hex, or Red Nakumatt Cracker Balls topped with Red Khadi and Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1135\" data-start=\"980\"\u003e\u003cstrong\u003eOranges\u003c\/strong\u003e: Indian Terracottas, Mexican Terracotta, Queen Terracotta, OG Tan, orange clay chunks, with crunchy claypot crumbs and earthy powders. All Orange and peach-hued treats\u003c\/p\u003e\n\u003cp data-end=\"1256\" data-start=\"1137\"\u003e\u003cstrong\u003eGreys\u003c\/strong\u003e: Cementy clays, mixed Nakumatts, Grey Mix Hex, surprise treats or balls, dusted with mixed Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1422\" data-start=\"1258\"\u003e\u003cstrong\u003eBlacks\u003c\/strong\u003e: Smoky Sticks, Barbecue Balls, Black Cracker Cookies, Black Candy Pucks, Smoked Nakumatts, Dryfruit shards, and black candy powder for that extra kick.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003eWhites\u003c\/strong\u003e: Classic chalks, chalk balls, Choco Chip Cookies, Dusty Pops – all finished with soft White Khadi powder.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003ePinks\u003c\/strong\u003e: From Pink Ladoos, Pink Nakumatts, Rose Clay, Pink slate triangles and powder.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1998\" data-start=\"1746\"\u003eInside, you’ll find a jumble of textures – crumbly, crunchy, powdery, smooth – and flavour notes that wander from basement-damp to soil-after-rain, from petrol-smoky to cement-fresh. It’s the full crunchy rainbow, one colour family at a time.\u003c\/p\u003e\n\u003cp data-end=\"2351\" data-start=\"2000\"\u003eBecause no two boxes are alike, Mystery Mix Ups come at a sweeter price (over 40% off) – but don’t mistake “discount” for “boring.” This is variety, mystery, and surprise all wrapped up in Earthy Crunch UK’s signature eco packaging. And yes, every single box – no matter the size – comes with its own wooden spoon for instant unboxing bliss.\u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e⚠️ Heads-up: The 175g packaging slides open at either end. Go easy when unboxing – any of the mystery mix ups. Nobody wants their stash to tumble out before the first satisfying snap. \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003ePLEASE NOTE: This is NOT Old stock, these are still very much FRESH Treats, Clays and Crumbs and dusts and simply the leftovers from the main stock and inventory jumbled together\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Reds\/Browns \/ Kraft Tub (50g)","offer_id":53388365693255,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Tub (75g)","offer_id":53388365660487,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ Kraft Tub (100g)","offer_id":52632255889735,"sku":"0708150052","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ Kraft Box (175g)","offer_id":52632197366087,"sku":"0708150053","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390545735,"sku":"0708150054","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (50g)","offer_id":53388365758791,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (75g)","offer_id":53388365726023,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (100g)","offer_id":52632255922503,"sku":"0708150049","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Box (175g)","offer_id":52632197398855,"sku":"0708150050","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390578503,"sku":"0708150051","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (50g)","offer_id":53388365824327,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (75g)","offer_id":53388365791559,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Tub (100g)","offer_id":52632255955271,"sku":"0705150040","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Box (175g)","offer_id":52632197431623,"sku":"0705150041","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390611271,"sku":"0708150042","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (50g)","offer_id":53388365889863,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (75g)","offer_id":53388365857095,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (100g)","offer_id":52632255988039,"sku":"0705150037","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Box (175g)","offer_id":52632197464391,"sku":"0705150038","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390644039,"sku":"0705150039","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Greys \/ Kraft Tub (50g)","offer_id":53388365955399,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (75g)","offer_id":53388365922631,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (100g)","offer_id":52632256020807,"sku":"0708150043","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Box (175g)","offer_id":52632197497159,"sku":"0708150044","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390676807,"sku":"0708150045","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (50g)","offer_id":53388366020935,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (75g)","offer_id":53388365988167,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Tub (100g)","offer_id":52635275428167,"sku":"0708150046","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Box (175g)","offer_id":52635275395399,"sku":"0708150047","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52635275362631,"sku":"0708150048","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b6ed1146-6c95-436f-9a30-09a0ee5cc4e0.png?v=1761672560"},{"product_id":"cement-cookies-x6-edible-clay-for-pica","title":"Cement Cookies - Cementy Indian Clay treats","description":"\u003ch3 data-section-id=\"1n8lizy\" data-start=\"192\" data-end=\"212\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"213\" data-end=\"716\"\u003eCement Cookies are a crunchy, bite-sized indulgence crafted for enthusiasts of India’s classic grey clays. Each flower-shaped cookie delivers a firm yet gently crumbly texture, with a subtle stickiness that leaves delicate crumbs behind. The flavour is deeply earthy and layered — evoking rain-soaked cement, damp petrichor, and the faint freshness of a garden after a drizzle. Dusty and mineral-rich, these cookies provide a tactile, satisfying chew that has become a favourite in the pica community.\u003c\/p\u003e\n\u003cp data-start=\"718\" data-end=\"939\"\u003eHandcrafted from a curated blend of Grey Ball, White Soft, Christmas, Strawberry, and Diamond clays, Cement Cookies balance multiple grey clay profiles to deliver a rich, nuanced, cement-like experience with every bite.\u003c\/p\u003e\n\u003chr data-start=\"941\" data-end=\"944\"\u003e\n\u003ch3 data-section-id=\"1hqzsji\" data-start=\"946\" data-end=\"966\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"967\" data-end=\"1130\"\u003eSlightly crumbly and dense with a firm base; soft, powdery finish; subtle stickiness; non-gritty. Medium crunch (Crunch Factor 3) that melts gently in the mouth.\u003c\/p\u003e\n\u003ch3 data-section-id=\"104e4rr\" data-start=\"1132\" data-end=\"1149\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1150\" data-end=\"1285\"\u003eCement-like, earthy, and mineral-rich with dusty undertones; layered notes of rain-soaked cement, vibuthi, and a fresh garden breeze.\u003c\/p\u003e\n\u003ch3 data-section-id=\"21hohb\" data-start=\"1287\" data-end=\"1306\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1307\" data-end=\"1505\"\u003eFlower-shaped cookies designed for mindful tasting, texture play, or collecting. Softly crumbly yet firmly structured, they offer an authentic grey clay experience with a tactile, satisfying chew.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1507\" data-end=\"1523\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1524\" data-end=\"1776\"\u003e\n\u003cli data-section-id=\"19utv3\" data-start=\"1524\" data-end=\"1556\"\u003e\n\u003cp data-start=\"1526\" data-end=\"1556\"\u003eSmall, flower-shaped cookies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1u74zy4\" data-start=\"1557\" data-end=\"1607\"\u003e\n\u003cp data-start=\"1559\" data-end=\"1607\"\u003eFirm yet gently crumbly with subtle stickiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1sdlltc\" data-start=\"1608\" data-end=\"1657\"\u003e\n\u003cp data-start=\"1610\" data-end=\"1657\"\u003eMineral-rich, cement-inspired flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"buniie\" data-start=\"1658\" data-end=\"1710\"\u003e\n\u003cp data-start=\"1660\" data-end=\"1710\"\u003eCurated blend of multiple traditional grey clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ioyy3w\" data-start=\"1711\" data-end=\"1776\"\u003e\n\u003cp data-start=\"1713\" data-end=\"1776\"\u003eDusty, earthy, and nuanced taste perfect for clay enthusiasts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1778\" data-end=\"1781\"\u003e\n\u003ch3 data-section-id=\"1o2c85r\" data-start=\"1783\" data-end=\"1802\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1803\" data-end=\"2628\"\u003e\n\u003cli data-section-id=\"awglyg\" data-start=\"1803\" data-end=\"1822\"\u003e\n\u003cp data-start=\"1805\" data-end=\"1822\"\u003e\u003cstrong data-start=\"1805\" data-end=\"1814\"\u003eSize:\u003c\/strong\u003e Small\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p35c98\" data-start=\"1823\" data-end=\"1853\"\u003e\n\u003cp data-start=\"1825\" data-end=\"1853\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1836\"\u003eWeight:\u003c\/strong\u003e Varies, select\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"238ty2\" data-start=\"1854\" data-end=\"1889\"\u003e\n\u003cp data-start=\"1856\" data-end=\"1889\"\u003e\u003cstrong data-start=\"1856\" data-end=\"1866\"\u003eShape:\u003c\/strong\u003e Flower-shaped cookie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"1890\" data-end=\"1916\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1916\"\u003e\u003cstrong data-start=\"1892\" data-end=\"1903\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"72ofcw\" data-start=\"1917\" data-end=\"1987\"\u003e\n\u003cp data-start=\"1919\" data-end=\"1987\"\u003e\u003cstrong data-start=\"1919\" data-end=\"1931\"\u003eTexture:\u003c\/strong\u003e Slightly crumbly and dense, with a hint of stickiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"axrwhv\" data-start=\"1988\" data-end=\"2039\"\u003e\n\u003cp data-start=\"1990\" data-end=\"2039\"\u003e\u003cstrong data-start=\"1990\" data-end=\"2008\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Firm but softer crunches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kyqsbo\" data-start=\"2040\" data-end=\"2169\"\u003e\n\u003cp data-start=\"2042\" data-end=\"2169\"\u003e\u003cstrong data-start=\"2042\" data-end=\"2060\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, earthy, dusty, mineral-rich; layered with rain-soaked cement, vibuthi, and fresh garden notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ydabfd\" data-start=\"2170\" data-end=\"2254\"\u003e\n\u003cp data-start=\"2172\" data-end=\"2254\"\u003e\u003cstrong data-start=\"2172\" data-end=\"2188\"\u003eIngredients:\u003c\/strong\u003e Grey Ball, White Soft, Christmas, Strawberry, and Diamond clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2255\" data-end=\"2287\"\u003e\n\u003cp data-start=\"2257\" data-end=\"2287\"\u003e\u003cstrong data-start=\"2257\" data-end=\"2279\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2288\" data-end=\"2313\"\u003e\n\u003cp data-start=\"2290\" data-end=\"2313\"\u003e\u003cstrong data-start=\"2290\" data-end=\"2301\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16jlg1a\" data-start=\"2314\" data-end=\"2628\"\u003e\n\u003cp data-start=\"2316\" data-end=\"2628\"\u003e\u003cstrong data-start=\"2316\" data-end=\"2345\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Grey clays from India have long been celebrated for their grounding, mineral-rich character. From the smooth, powdery White Soft to the dusty intensity of Grey Ball, each clay adds nuance to this curated blend, forming an earthy, cement-inspired profile cherished for generations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2630\" data-end=\"2633\"\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2635\" data-end=\"2649\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2650\" data-end=\"2997\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"6 Whole Cookies (up to 150g)","offer_id":53390131364167,"sku":"0405090102","price":8.49,"currency_code":"GBP","in_stock":false},{"title":"Broken Cookies (100g)","offer_id":53390131396935,"sku":"04050901022","price":5.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_99aff381-9a18-4341-bd6f-f54815307a87.png?v=1757379776"},{"product_id":"king-cookies-x2","title":"King Cookies x2 - Edible Clay treats for Pica","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"106\" data-end=\"125\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"127\" data-end=\"403\"\u003eKing Cookies truly earn their name—a standout creation built entirely around the depth and character of Nakumatt clays. These large, heart-shaped pieces bring together multiple variations of Nakumatt, each contributing its own nuance to create a rich, layered clay experience.\u003c\/p\u003e\n\u003cp data-start=\"405\" data-end=\"732\"\u003eBlending red Nakumatt, half-roasted Nakumatt, smoked Nakumatt, and Juhu Nakumatt, this mix delivers a balance of earthy intensity, gentle smokiness, and mineral freshness. The result is a profile that feels both grounding and complex, offering something familiar for Nakumatt lovers while still standing confidently on its own.\u003c\/p\u003e\n\u003cp data-start=\"734\" data-end=\"870\"\u003eWith their generous size and satisfying crumble, King Cookies are designed for those who enjoy a fuller, more immersive clay experience.\u003c\/p\u003e\n\u003chr data-start=\"872\" data-end=\"875\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"877\" data-end=\"896\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"898\" data-end=\"1098\"\u003eCrumbly on the first bite with a soft, dusty breakdown, followed by a longer-lasting crunch. Slightly dense with a touch of natural stickiness, creating that signature “crumb fall” texture throughout.\u003c\/p\u003e\n\u003chr data-start=\"1100\" data-end=\"1103\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1105\" data-end=\"1121\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1123\" data-end=\"1275\"\u003eCement-like and mineral-rich, with classic Nakumatt basementy notes. Subtle hints of freshness run through the blend, balancing the deeper earthy tones.\u003c\/p\u003e\n\u003chr data-start=\"1277\" data-end=\"1280\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1282\" data-end=\"1300\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1302\" data-end=\"1593\"\u003eEach bite begins with a soft crumble before building into a steady, satisfying crunch. The layered Nakumatt blend unfolds gradually, offering shifting notes of earthiness, smokiness, and mineral clarity. The crumbly texture adds to the experience, making every piece feel full and indulgent.\u003c\/p\u003e\n\u003chr data-start=\"1595\" data-end=\"1598\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1600\" data-end=\"1615\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1617\" data-end=\"1928\"\u003e\n\u003cli data-section-id=\"1k91wsr\" data-start=\"1617\" data-end=\"1674\"\u003eMulti-layered Nakumatt blend for depth and complexity\u003c\/li\u003e\n\u003cli data-section-id=\"ybg3i4\" data-start=\"1675\" data-end=\"1728\"\u003eIncludes roasted, smoked, and raw clay variations\u003c\/li\u003e\n\u003cli data-section-id=\"1b4y92c\" data-start=\"1729\" data-end=\"1778\"\u003eSignature crumbly texture with lasting crunch\u003c\/li\u003e\n\u003cli data-section-id=\"k3w7mk\" data-start=\"1779\" data-end=\"1833\"\u003eLarge, heart-shaped pieces for a fuller experience\u003c\/li\u003e\n\u003cli data-section-id=\"bnmoho\" data-start=\"1834\" data-end=\"1881\"\u003eBalanced earthy and mineral flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"dp1pp0\" data-start=\"1882\" data-end=\"1928\"\u003eHandcrafted using traditional Indian clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1930\" data-end=\"1933\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1935\" data-end=\"1953\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1955\" data-end=\"2746\"\u003e\n\u003cli data-section-id=\"18krg22\" data-start=\"1955\" data-end=\"1974\"\u003e\n\u003cstrong data-start=\"1957\" data-end=\"1966\"\u003eSize:\u003c\/strong\u003e Large\u003c\/li\u003e\n\u003cli data-section-id=\"1qjqomz\" data-start=\"1975\" data-end=\"2019\"\u003e\n\u003cstrong data-start=\"1977\" data-end=\"1988\"\u003eWeight:\u003c\/strong\u003e 50–75 g (2 cookies per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1yvsx9x\" data-start=\"2020\" data-end=\"2054\"\u003e\n\u003cstrong data-start=\"2022\" data-end=\"2032\"\u003eShape:\u003c\/strong\u003e Heart-shaped cookie\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"2055\" data-end=\"2081\"\u003e\n\u003cstrong data-start=\"2057\" data-end=\"2068\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/li\u003e\n\u003cli data-section-id=\"1tgxwfj\" data-start=\"2082\" data-end=\"2181\"\u003e\n\u003cstrong data-start=\"2084\" data-end=\"2096\"\u003eTexture:\u003c\/strong\u003e Crumbly grey clay; slightly dense with a touch of stickiness; not overly compacted\u003c\/li\u003e\n\u003cli data-section-id=\"axrwhv\" data-start=\"2182\" data-end=\"2233\"\u003e\n\u003cstrong data-start=\"2184\" data-end=\"2202\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Firm but softer crunches\u003c\/li\u003e\n\u003cli data-section-id=\"i99ihf\" data-start=\"2234\" data-end=\"2343\"\u003e\n\u003cstrong data-start=\"2236\" data-end=\"2254\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, mineral-rich Nakumatt layers; earthy and basementy with fresh water notes\u003c\/li\u003e\n\u003cli data-section-id=\"3cr4nv\" data-start=\"2344\" data-end=\"2432\"\u003e\n\u003cstrong data-start=\"2346\" data-end=\"2362\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt, Half Roasted Nakumatt, Smoked Nakumatt, Juhu Nakumatt\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2433\" data-end=\"2465\"\u003e\n\u003cstrong data-start=\"2435\" data-end=\"2457\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2466\" data-end=\"2491\"\u003e\n\u003cstrong data-start=\"2468\" data-end=\"2479\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"zidx09\" data-start=\"2492\" data-end=\"2746\"\u003e\n\u003cstrong data-start=\"2494\" data-end=\"2523\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nakumatt clays are traditionally valued for their mineral richness and grounding qualities. By combining roasted, smoked, and raw forms, this blend highlights the natural depth and variation found within this clay family\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52391156744519,"sku":"0405090143","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_826aae53-ee24-4209-b559-02cf12cf2d1f.png?v=1758595508"},{"product_id":"dark-smoky-sticks-edible-clay-treats-for-pica","title":"Rose Clay's Dark Smoky Sticks  - Deep Smoky Indian Clay treats","description":"\u003ch3 data-end=\"90\" data-start=\"68\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"463\" data-start=\"91\"\u003eDark Smoky Sticks are the bolder, more intense sibling of the original Smoky Sticks, crafted for a deeper, darker, and more aromatic smoky clay experience. They are made from a distinctive blend of Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, and Non-Roasted Nakumatt clays, resulting in a richer mineral base and a significantly more pronounced smoky edge.\u003c\/p\u003e\n\u003cp data-end=\"805\" data-start=\"465\"\u003eThe inclusion of Matapulgite and Coconut Smokey clays gives these sticks their darker grey appearance and amplifies their incense-like aroma, creating a more complex and immersive profile. Each stick measures approximately 4–6 cm and delivers a firm, structured crunch with a fine, powdery crumble that breaks away cleanly without sticking.\u003c\/p\u003e\n\u003cp data-end=\"1100\" data-start=\"807\"\u003eThis is a deeper evolution of the Smoky Sticks profile, leaning further into basement-earth tones, mineral richness, and smoky incense intensity. The overall experience is darker, more aromatic, and more layered, designed for those who enjoy stronger roasted and mineral-forward clay profiles.\u003c\/p\u003e\n\u003cblockquote data-end=\"1382\" data-start=\"1102\"\u003e\n\u003cp data-end=\"1382\" data-start=\"1104\"\u003e“Dark Smokey Sticks (Rose Clay batch) – Texture is top tier, it’s really good. Smaller in size compared to Lavi. Different to Lavi’s flavour but they’re still good. Similar in taste (cousins, not sisters). Texture is almost powdery crunch without sticky.” – Pica\/ASMR Princess\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr data-end=\"1387\" data-start=\"1384\"\u003e\n\u003ch3 data-end=\"1411\" data-start=\"1389\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1574\" data-start=\"1412\"\u003eFirm, crisp structure with a controlled break.\u003cbr data-end=\"1461\" data-start=\"1458\"\u003eFine, powdery crumbs that do not stick or clump.\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eCrunch level: medium (3\/5), with a light, airy crumble finish.\u003c\/p\u003e\n\u003chr data-end=\"1579\" data-start=\"1576\"\u003e\n\u003ch3 data-end=\"1600\" data-start=\"1581\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1786\" data-start=\"1601\"\u003eDeep smoky incense with intensified roasted clay notes.\u003cbr data-end=\"1659\" data-start=\"1656\"\u003eEarthy basement tones with mineral-rich cement undertones.\u003cbr data-end=\"1720\" data-start=\"1717\"\u003eSubtle petrichor layered beneath a stronger, darker smoky profile.\u003c\/p\u003e\n\u003chr data-end=\"1791\" data-start=\"1788\"\u003e\n\u003ch3 data-end=\"1814\" data-start=\"1793\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"2237\" data-start=\"1815\"\u003eA more concentrated and atmospheric version of the Smoky Sticks profile, Dark Smoky Sticks focus on depth, aroma, and mineral intensity. The blend of specialised clays enhances the incense-like character, while maintaining a structured bite that releases flavour in steady, layered waves. The experience feels darker and more immersive, with a stronger emphasis on roasted and mineral notes compared to lighter variations.\u003c\/p\u003e\n\u003chr data-end=\"2242\" data-start=\"2239\"\u003e\n\u003ch3 data-end=\"2262\" data-start=\"2244\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2507\" data-start=\"2263\"\u003e\n\u003cli data-end=\"2314\" data-start=\"2263\" data-section-id=\"od7yvs\"\u003eIntensified smoky, incense-forward clay profile\u003c\/li\u003e\n\u003cli data-end=\"2369\" data-start=\"2315\" data-section-id=\"gllgby\"\u003eDarker grey appearance from specialised clay blend\u003c\/li\u003e\n\u003cli data-end=\"2406\" data-start=\"2370\" data-section-id=\"1scirh\"\u003eFine, non-sticky powdery crumble\u003c\/li\u003e\n\u003cli data-end=\"2455\" data-start=\"2407\" data-section-id=\"160iqaz\"\u003eStrong mineral and basement-earth undertones\u003c\/li\u003e\n\u003cli data-end=\"2507\" data-start=\"2456\" data-section-id=\"1bmp0wc\"\u003eA deeper evolution of the original Smoky Sticks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2512\" data-start=\"2509\"\u003e\n\u003ch3 data-end=\"2535\" data-start=\"2514\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"3405\" data-start=\"2536\"\u003e\n\u003cli data-end=\"2577\" data-start=\"2536\" data-section-id=\"9ni9aw\"\u003e\n\u003cstrong data-end=\"2547\" data-start=\"2538\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-end=\"2599\" data-start=\"2578\" data-section-id=\"rk5ywx\"\u003e\n\u003cstrong data-end=\"2591\" data-start=\"2580\"\u003eWeight:\u003c\/strong\u003e 150 g\u003c\/li\u003e\n\u003cli data-end=\"2644\" data-start=\"2600\" data-section-id=\"dqbsx8\"\u003e\n\u003cstrong data-end=\"2612\" data-start=\"2602\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round)\u003c\/li\u003e\n\u003cli data-end=\"2692\" data-start=\"2645\" data-section-id=\"1kzbf7p\"\u003e\n\u003cstrong data-end=\"2658\" data-start=\"2647\"\u003eColour:\u003c\/strong\u003e dark grey with smoky undertones\u003c\/li\u003e\n\u003cli data-end=\"2765\" data-start=\"2693\" data-section-id=\"zs4gch\"\u003e\n\u003cstrong data-end=\"2707\" data-start=\"2695\"\u003eTexture:\u003c\/strong\u003e firm, crisp, with soft powdery crumbs that do not stick\u003c\/li\u003e\n\u003cli data-end=\"2806\" data-start=\"2766\" data-section-id=\"1et7e1u\"\u003e\n\u003cstrong data-end=\"2786\" data-start=\"2768\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-end=\"2905\" data-start=\"2807\" data-section-id=\"130ey82\"\u003e\n\u003cstrong data-end=\"2827\" data-start=\"2809\"\u003eTaste profile:\u003c\/strong\u003e dark smoky incense, earthy basement notes, mineral cement, subtle petrichor\u003c\/li\u003e\n\u003cli data-end=\"3007\" data-start=\"2906\" data-section-id=\"1uuwibz\"\u003e\n\u003cstrong data-end=\"2924\" data-start=\"2908\"\u003eIngredients:\u003c\/strong\u003e Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, Non-Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"3040\" data-start=\"3008\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"3032\" data-start=\"3010\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"3066\" data-start=\"3041\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"3054\" data-start=\"3043\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"3405\" data-start=\"3067\" data-section-id=\"16czip\"\u003e\n\u003cstrong data-end=\"3098\" data-start=\"3069\"\u003eTraditional clay origins:\u003c\/strong\u003e Dark Smoky Sticks build on Indian roasted clay traditions, incorporating specialised clays such as Matapulgite and Coconut Smokey to intensify incense-like smokiness while preserving the mineral depth of Nakumatt-based blends, offering a darker, more aromatic evolution of classic smoky geophagy profiles\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53108730233159,"sku":"04050901212","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":53108730200391,"sku":"04050901211","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53721247318343,"sku":"04050901213","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_adf70439-efc3-4d90-9d1e-710e5afefee5.png?v=1758991975"},{"product_id":"grey-hears-65g-edible-clay-treats-for-pica","title":"Grey Hearts (2x Cookies) - Edible clay treats for Pica","description":"\u003cp data-start=\"107\" data-end=\"511\"\u003eGrey Hearts are a delicate clay treat, crafted from a thoughtful blend of Non-Roasted Nakumatt and finely ground Black Slate powder. These heart-shaped cookies carry a softer crunch that leans dusty and crumbly, offering a gentler bite compared to more compact clay cookies. The combination of slate smoothness and Nakumatt crispness creates a layered texture that is both satisfying and easy to enjoy.\u003c\/p\u003e\n\u003cp data-start=\"513\" data-end=\"884\"\u003eWith their light grey tone and signature heart shape, Grey Hearts are as pleasing to the eye as they are to the palate. The flavour is fresh and clean, with strong petrichor notes, wet cement-like undertones, and that distinct earthy basement depth beloved by Nakumatt fans. The crumbs fall softly with each bite, making these cookies a subtle yet memorable indulgence.\u003c\/p\u003e\n\u003cp data-start=\"886\" data-end=\"920\"\u003e\u003cstrong data-start=\"886\" data-end=\"895\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003eApproximately 5–6 cm\u003c\/p\u003e\n\u003cp data-start=\"922\" data-end=\"966\"\u003e\u003cstrong data-start=\"922\" data-end=\"933\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"933\" data-end=\"936\"\u003e65–75 g (2 cookies per pack)\u003c\/p\u003e\n\u003cp data-start=\"968\" data-end=\"1002\"\u003e\u003cstrong data-start=\"968\" data-end=\"978\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"978\" data-end=\"981\"\u003eHeart-shaped cookie\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1030\"\u003e\u003cstrong data-start=\"1004\" data-end=\"1015\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1015\" data-end=\"1018\"\u003eLight grey\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1044\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1044\" data-end=\"1047\"\u003eCrumbly and dusty with a softer, smoother finish; gentle crisp edges with loose crumbs\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1179\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1155\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1155\" data-end=\"1158\"\u003e2 – Softer crunches\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1181\" data-end=\"1199\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1199\" data-end=\"1202\"\u003eWet cement, earthy basement tones, strong petrichor, fresh clean Nakumatt notes; smoothness from slate with crispy accents from non-roasted clay\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1419\"\u003e\u003cstrong data-start=\"1350\" data-end=\"1366\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1366\" data-end=\"1369\"\u003eNon-Roasted Nakumatt, Black Slate powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1421\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1421\" data-end=\"1443\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1443\" data-end=\"1446\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1455\" data-end=\"1480\"\u003e\u003cstrong data-start=\"1455\" data-end=\"1466\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1466\" data-end=\"1469\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1482\" data-end=\"1511\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1511\" data-end=\"1514\"\u003eGrey Hearts bring together the gentle freshness of non-roasted Nakumatt with the mineral-rich smoothness of Black Slate. This combination reflects the diversity of Indian clay traditions, highlighting the contrast between crumbly Nakumatt textures and the refined depth of slate powders. The result is a softer, more subtle clay cookie that still captures the grounding essence of geophagy clays.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52426643177799,"sku":"0405090139","price":4.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_6cbe4d27-6ea4-4023-a4f2-5e854410deaf.png?v=1759069730"},{"product_id":"elephant-clay-250g-edible-raw-clay-chunks-for-pica","title":"Elephant Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"182\" data-end=\"552\"\u003eElephant Clay is a classic Indian raw clay celebrated for its bold, cementy flavour and hearty bite. Supplied in large, varied chunks that resemble pale elephant skin, this clay offers a dry, medium crunch that breaks down into a smooth, paste-like texture when chewed. The pieces are firm but approachable, sometimes sticking slightly, yet always clean and grit-free.\u003c\/p\u003e\n\u003cp data-start=\"554\" data-end=\"927\"\u003eThe taste is unmistakably cementy and dusty, with layers of fresh water tones, faint metallic hints, and a damp basement aroma when wet. It’s earthy, bold, and satisfyingly mineral — a favourite for those who enjoy strong raw clay notes without creaminess. Elephant Clay pairs especially well with Mexican clay pots, creating a rich and complementary geophagy experience.\u003c\/p\u003e\n\u003cp data-start=\"929\" data-end=\"984\"\u003e\u003cstrong data-start=\"929\" data-end=\"938\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"938\" data-end=\"941\"\u003eVaried raw clay chunks, mostly bite-sized\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1007\"\u003e\u003cstrong data-start=\"986\" data-end=\"997\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"997\" data-end=\"1000\"\u003e250 g\u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1048\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1019\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1019\" data-end=\"1022\"\u003eIrregular, chunky pieces\u003c\/p\u003e\n\u003cp data-start=\"1050\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1061\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1061\" data-end=\"1064\"\u003eLight grey to pale elephant-skin tones\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1226\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1118\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1118\" data-end=\"1121\"\u003eDry and firm; medium crunch that softens into a smooth paste; slightly sticky in larger pieces, no grit\u003c\/p\u003e\n\u003cp data-start=\"1228\" data-end=\"1270\"\u003e\u003cstrong data-start=\"1228\" data-end=\"1246\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1246\" data-end=\"1249\"\u003e3 – Medium crunches\u003c\/p\u003e\n\u003cp data-start=\"1272\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1290\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1290\" data-end=\"1293\"\u003eCementy and dusty, with damp basement aroma, fresh water tones, faint metallic hints, earthy depth\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1459\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1411\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1411\" data-end=\"1414\"\u003e100% natural non-roasted elephant grey clay\u003c\/p\u003e\n\u003cp data-start=\"1461\" data-end=\"1493\"\u003e\u003cstrong data-start=\"1461\" data-end=\"1483\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1483\" data-end=\"1486\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1495\" data-end=\"1534\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1506\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1506\" data-end=\"1509\"\u003eAJ Premium Indian Clays\u003c\/p\u003e\n\u003cp data-start=\"1536\" data-end=\"1971\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1565\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1565\" data-end=\"1568\"\u003eElephant Clay reflects the long-standing use of raw clays in Indian geophagy traditions. Its large, chunky form and cement-forward flavour mirror regional clays valued for their grounding, mineral-rich qualities. Prepared by cleaning and sun-drying, this clay remains true to its natural origins — a pure, unadulterated experience prized by clay lovers for its bold taste and smooth, grit-free crunch.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53856884719943,"sku":"03050201952","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52682158080327,"sku":"03050201951","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52682158047559,"sku":"0305020196","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/12_6ef775ff-adaf-42d4-b2ca-88cfac6cbfdc.png?v=1762213371"},{"product_id":"terraluna-coins-100g-exclusive-edible-clay-treat-for-pica","title":"Terra-Luna - Exclusive to ECUK - Mineral-rich Petrichor clay treat","description":"\u003cp data-start=\"144\" data-end=\"623\"\u003eTerra-Luna Treats are a celestial little treat for those who love the earthy depth of terracotta and the crisp mineral bite of cement tones. Each coin is carefully shaped and blended from Elephant, SilverRose, Bluebellgrape, Plain Nakumatt and Marina clays, combined with baked Indian terracotta clay pot crumbs. The result? Bite-sized discs that look as though they’ve been plucked straight from the moon’s surface — cratered, pale, and full of character.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"1028\"\u003eThese coins strike a beautiful balance: medium crunchy with little bursts of crispness, entirely grit-free, and never sticky. The flavour profile dances between rich cementy undertones and the warm, iron-mineral richness of Indian terracotta. Fresh, earthy aromas rise with every bite, making TerraLuna Coins a brand new favourite and a truly exclusive custom blend, crafted just for Earthy Crunch UK.\u003c\/p\u003e\n\u003cul data-start=\"1030\" data-end=\"1730\"\u003e\n\u003cli data-start=\"1030\" data-end=\"1073\"\u003e\n\u003cp data-start=\"1032\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1041\"\u003eSize:\u003c\/strong\u003e VAries - Coin-shaped, bite-sized discs, squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1074\" data-end=\"1107\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1107\"\u003e\u003cstrong data-start=\"1076\" data-end=\"1087\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1108\" data-end=\"1151\"\u003e\n\u003cp data-start=\"1110\" data-end=\"1151\"\u003e\u003cstrong data-start=\"1110\" data-end=\"1120\"\u003eShape:\u003c\/strong\u003e Round, coin-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1152\" data-end=\"1212\"\u003e\n\u003cp data-start=\"1154\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1165\"\u003eColour:\u003c\/strong\u003e Pale moon-grey with earthy terracotta flecks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1213\" data-end=\"1265\"\u003e\n\u003cp data-start=\"1215\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1215\" data-end=\"1227\"\u003eTexture:\u003c\/strong\u003e Medium crunchy, with crispy pockets of terracotta clay pot pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1266\" data-end=\"1320\"\u003e\n\u003cp data-start=\"1268\" data-end=\"1320\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1286\"\u003eCrunch Factor:\u003c\/strong\u003e Medium to crisp bursts, no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1321\" data-end=\"1404\"\u003e\n\u003cp data-start=\"1323\" data-end=\"1404\"\u003e\u003cstrong data-start=\"1323\" data-end=\"1341\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, strong petrichor, mineral-rich, iron-earthy, fresh, terracotta warmth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1405\" data-end=\"1520\"\u003e\n\u003cp data-start=\"1407\" data-end=\"1520\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1423\"\u003eIngredients:\u003c\/strong\u003e Elephant, SilverRose, Bluebellgrape, Plain Nakumatt, Marina, Indian terracotta clay pot crumbs (as depicted you can see the orange flecks)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1521\" data-end=\"1553\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1523\" data-end=\"1545\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1554\" data-end=\"1579\"\u003e\n\u003cp data-start=\"1556\" data-end=\"1579\"\u003e\u003cstrong data-start=\"1556\" data-end=\"1567\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1580\" data-end=\"1730\"\u003e\n\u003cp data-start=\"1582\" data-end=\"1730\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1611\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in the Indian tradition of terracotta pots, combining baked earth with the mineral strength of natural clays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52429982138695,"sku":"0405090120","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e41dfa8f-e424-4c01-a1ad-069aaafd4f63.png?v=1759072860"},{"product_id":"smoky-overload","title":"Smoky Overload - Smoky Indian Clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"38\" data-end=\"60\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"61\" data-end=\"375\"\u003eSmoky Overload is a decadent two-layered clay creation crafted for enthusiasts who crave deep smoky character and classic earthy clay flavours. Each square combines a lighter smoky layer with a richer dark smoky base, creating a complex flavour journey that balances gentle smokiness with deeper mineral intensity.\u003c\/p\u003e\n\u003cp data-start=\"377\" data-end=\"710\"\u003eThe lighter layer blends Half Roasted Nakumatt, Fully Roasted Nakumatt, Smoked Nakumatt, and Red Nakumatt, delivering subtle smoky notes with a clean grey clay profile. Beneath it sits the darker layer, made from Matapulgite, Smoked Nakumatt, Coconut Smokey, and Red Nakumatt, adding depth, richness, and a stronger earthy character.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"999\"\u003eThe result is a layered clay experience where each bite reveals both light smoky tones and darker mineral notes. With its smooth finish and crumbly structure, Smoky Overload offers a rich, satisfying indulgence for seasoned clay enthusiasts who appreciate roasted and smoked clay blends.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"1001\" data-end=\"1023\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"1024\" data-end=\"1330\"\u003eSmoky Overload has a soft yet firm structure created from compressed clay dust. The bite produces a dull, crumbly crunch that breaks down into very fine crumbs. The texture remains smooth, dry, and non-sticky throughout, with no grit and a light, dusty crumble that enhances the overall sensory experience.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1332\" data-end=\"1351\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1352\" data-end=\"1705\"\u003eThe flavour is strongly mineral and cement-like, typical of grey Nakumatt clay. Dry, earthy notes dominate the palate, complemented by subtle smokiness from the roasted and smoked clay blend. Hints of basement-like mineral depth and gentle earthy undertones round out the experience, creating a layered smoky profile that lingers softly after each bite.\u003c\/p\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1707\" data-end=\"1728\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1729\" data-end=\"2026\"\u003eEach brownie-style square delivers a balanced contrast between the lighter smoky layer and the darker, more intense base. The crumbly texture and layered clay composition create a slow, evolving flavour experience that rewards those who enjoy traditional roasted clay blends with smoky complexity.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"2028\" data-end=\"2044\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"2045\" data-end=\"2327\"\u003e\n\u003cli data-section-id=\"1g86pev\" data-start=\"2045\" data-end=\"2101\"\u003e\n\u003cp data-start=\"2047\" data-end=\"2101\"\u003eTwo-layer clay blend with contrasting smoky profiles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p04mla\" data-start=\"2102\" data-end=\"2161\"\u003e\n\u003cp data-start=\"2104\" data-end=\"2161\"\u003eCrafted from multiple roasted and smoked Nakumatt clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"u2j839\" data-start=\"2162\" data-end=\"2208\"\u003e\n\u003cp data-start=\"2164\" data-end=\"2208\"\u003eSmooth, crumbly texture with gentle crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"67mmn1\" data-start=\"2209\" data-end=\"2259\"\u003e\n\u003cp data-start=\"2211\" data-end=\"2259\"\u003eCement-like grey clay flavour with smoky depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12ciiqy\" data-start=\"2260\" data-end=\"2327\"\u003e\n\u003cp data-start=\"2262\" data-end=\"2327\"\u003eIdeal for experienced clay enthusiasts seeking layered flavours\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"2329\" data-end=\"2348\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2349\" data-end=\"3263\"\u003e\n\u003cli data-section-id=\"qgjgsu\" data-start=\"2349\" data-end=\"2392\"\u003e\n\u003cp data-start=\"2351\" data-end=\"2392\"\u003e\u003cstrong data-start=\"2351\" data-end=\"2360\"\u003eSize:\u003c\/strong\u003e Approximately 4 cm per square\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bt613z\" data-start=\"2393\" data-end=\"2429\"\u003e\n\u003cp data-start=\"2395\" data-end=\"2429\"\u003e\u003cstrong data-start=\"2395\" data-end=\"2405\"\u003eShape:\u003c\/strong\u003e Brownie-style squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"2430\" data-end=\"2456\"\u003e\n\u003cp data-start=\"2432\" data-end=\"2456\"\u003e\u003cstrong data-start=\"2432\" data-end=\"2443\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1elakid\" data-start=\"2457\" data-end=\"2563\"\u003e\n\u003cp data-start=\"2459\" data-end=\"2563\"\u003e\u003cstrong data-start=\"2459\" data-end=\"2471\"\u003eTexture:\u003c\/strong\u003e Soft compressed clay dust with dull crumbly crunch; very fine, non-sticky crumbs; no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9gyx0s\" data-start=\"2564\" data-end=\"2631\"\u003e\n\u003cp data-start=\"2566\" data-end=\"2631\"\u003e\u003cstrong data-start=\"2566\" data-end=\"2584\"\u003eCrunch factor:\u003c\/strong\u003e 3 – gentle, medium crunch with smooth finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"osf4sw\" data-start=\"2632\" data-end=\"2727\"\u003e\n\u003cp data-start=\"2634\" data-end=\"2727\"\u003e\u003cstrong data-start=\"2634\" data-end=\"2652\"\u003eTaste profile:\u003c\/strong\u003e Cement-like, dry and crumbly with smoky, mineral and basement undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1r190mv\" data-start=\"2728\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2730\" data-end=\"2748\"\u003e\u003cstrong data-start=\"2730\" data-end=\"2746\"\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2751\" data-end=\"2935\"\u003e\n\u003cli data-section-id=\"1qzxue7\" data-start=\"2751\" data-end=\"2848\"\u003e\n\u003cp data-start=\"2753\" data-end=\"2848\"\u003e\u003cstrong data-start=\"2753\" data-end=\"2769\"\u003eSmoky layer:\u003c\/strong\u003e Half Roasted Nakumatt, Fully Roasted Nakumatt, Smoked Nakumatt, Red Nakumatt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"r96ewc\" data-start=\"2851\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2853\" data-end=\"2935\"\u003e\u003cstrong data-start=\"2853\" data-end=\"2874\"\u003eDark smoky layer:\u003c\/strong\u003e Matapulgite, Smoked Nakumatt, Coconut Smokey, Red Nakumatt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2936\" data-end=\"2968\"\u003e\n\u003cp data-start=\"2938\" data-end=\"2968\"\u003e\u003cstrong data-start=\"2938\" data-end=\"2960\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jhjswb\" data-start=\"2969\" data-end=\"3022\"\u003e\n\u003cp data-start=\"2971\" data-end=\"3022\"\u003e\u003cstrong data-start=\"2971\" data-end=\"2982\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"doqaii\" data-start=\"3023\" data-end=\"3263\"\u003e\n\u003cp data-start=\"3025\" data-end=\"3263\"\u003e\u003cstrong data-start=\"3025\" data-end=\"3054\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian roasted and smoked clay preparation methods, where different Nakumatt clays are blended and layered to create depth of flavour and varied textures prized in geophagy traditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"4062\" data-end=\"4065\"\u003e\n\u003cp data-start=\"4067\" data-end=\"4428\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003e\u003cstrong data-start=\"4067\" data-end=\"4082\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 Piece (95g)","offer_id":53298518556999,"sku":"0405090170","price":5.69,"currency_code":"GBP","in_stock":true},{"title":"2 Pieces (200g)","offer_id":53298518589767,"sku":"04050901702","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_df7c0364-b23b-49de-b230-46f12e001e74.png?v=1759077432"},{"product_id":"strawberry-treats","title":"Strawberry Treats - Cement Indian Clay treat","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"157\" data-end=\"719\"\u003eStrawberry Treats are soft, medium-textured clay bites crafted from 100% Strawberry clay powder, celebrated for its delicate pinkish-grey tones. Each pack features an assortment of playful shapes, including stars, hearts, flowers, trees, and roses, making them as visually delightful as they are tactilely satisfying. The clay has a soft, dusty texture reminiscent of Nakumatt clay but with an even cleaner, non-sticky crunch. Compact yet airy, each piece delivers a smooth crumble and a gentle chew that’s easy on the teeth while retaining full sensory depth.\u003c\/p\u003e\n\u003cp data-start=\"721\" data-end=\"1184\"\u003eFlavour-wise, Strawberry Treats are earthy and mineral-rich, layered with classic cement-like and soil notes underpinned by subtle dirt undertones. Strong basement aromas and pronounced petrichor (rain-soaked earth) tones enhance the experience, while hints of fresh rainwater and foresty undertones provide a nuanced finish. Despite the soft pink hues, the clay maintains a grounded grey base, creating a unique, naturally indulgent treat for clay enthusiasts.\u003c\/p\u003e\n\u003chr data-start=\"1186\" data-end=\"1189\"\u003e\n\u003ch2 data-section-id=\"1hqzsji\" data-start=\"1191\" data-end=\"1211\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1212\" data-end=\"1292\"\u003eSoft-medium, dusty clay; compact yet airy; non-sticky, grit-free, smooth crumble\u003c\/p\u003e\n\u003ch2 data-section-id=\"104e4rr\" data-start=\"1294\" data-end=\"1311\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1312\" data-end=\"1435\"\u003eEarthy, cement-like, soil and dirt tones, strong basement, pronounced petrichor, fresh rain-water hints, foresty undertones\u003c\/p\u003e\n\u003ch2 data-section-id=\"21hohb\" data-start=\"1437\" data-end=\"1456\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1457\" data-end=\"1591\"\u003ePlayful bite-sized shapes for gentle chewing; medium crunch that melts into a smooth, dusty finish; perfect for sampling or collecting\u003c\/p\u003e\n\u003ch2 data-section-id=\"1iz91iu\" data-start=\"1593\" data-end=\"1609\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1610\" data-end=\"1762\"\u003e\n\u003cli data-section-id=\"tv6pb1\" data-start=\"1610\" data-end=\"1645\"\u003e\n\u003cp data-start=\"1612\" data-end=\"1645\"\u003eNon-sticky, clean-textured clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hf3p0n\" data-start=\"1646\" data-end=\"1683\"\u003e\n\u003cp data-start=\"1648\" data-end=\"1683\"\u003eVisually charming pink-grey tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1mrb27g\" data-start=\"1684\" data-end=\"1721\"\u003e\n\u003cp data-start=\"1686\" data-end=\"1721\"\u003eCompact but airy for an easy chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wik06t\" data-start=\"1722\" data-end=\"1762\"\u003e\n\u003cp data-start=\"1724\" data-end=\"1762\"\u003eClassic mineral-rich, earthy profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1764\" data-end=\"1767\"\u003e\n\u003ch2 data-section-id=\"1o2c85r\" data-start=\"1769\" data-end=\"1788\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1789\" data-end=\"2666\"\u003e\n\u003cli data-section-id=\"p56wko\" data-start=\"1789\" data-end=\"1820\"\u003e\n\u003cp data-start=\"1791\" data-end=\"1820\"\u003e\u003cstrong data-start=\"1791\" data-end=\"1800\"\u003eSize:\u003c\/strong\u003e Bite-sized pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ye5xx9\" data-start=\"1821\" data-end=\"1848\"\u003e\n\u003cp data-start=\"1823\" data-end=\"1848\"\u003e\u003cstrong data-start=\"1823\" data-end=\"1834\"\u003eWeight:\u003c\/strong\u003e 65g or 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"gc97ko\" data-start=\"1849\" data-end=\"1900\"\u003e\n\u003cp data-start=\"1851\" data-end=\"1900\"\u003e\u003cstrong data-start=\"1851\" data-end=\"1861\"\u003eShape:\u003c\/strong\u003e Stars, hearts, flowers, trees, roses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"r1xw3a\" data-start=\"1901\" data-end=\"1961\"\u003e\n\u003cp data-start=\"1903\" data-end=\"1961\"\u003e\u003cstrong data-start=\"1903\" data-end=\"1914\"\u003eColour:\u003c\/strong\u003e Pinkish-grey with dark grey\/taupe undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1qcq9vk\" data-start=\"1962\" data-end=\"2038\"\u003e\n\u003cp data-start=\"1964\" data-end=\"2038\"\u003e\u003cstrong data-start=\"1964\" data-end=\"1976\"\u003eTexture:\u003c\/strong\u003e Medium, dusty clay; crunchy, compact, non-sticky, grit-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ctcbcr\" data-start=\"2039\" data-end=\"2109\"\u003e\n\u003cp data-start=\"2041\" data-end=\"2109\"\u003e\u003cstrong data-start=\"2041\" data-end=\"2059\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with a smooth, compact finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1tdkwxp\" data-start=\"2110\" data-end=\"2256\"\u003e\n\u003cp data-start=\"2112\" data-end=\"2256\"\u003e\u003cstrong data-start=\"2112\" data-end=\"2130\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, cement-like, soil and dirt tones, strong basement, pronounced petrichor, fresh rain-water hints, foresty undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yw4ish\" data-start=\"2257\" data-end=\"2305\"\u003e\n\u003cp data-start=\"2259\" data-end=\"2305\"\u003e\u003cstrong data-start=\"2259\" data-end=\"2275\"\u003eIngredients:\u003c\/strong\u003e 100% Strawberry clay powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2306\" data-end=\"2338\"\u003e\n\u003cp data-start=\"2308\" data-end=\"2338\"\u003e\u003cstrong data-start=\"2308\" data-end=\"2330\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2339\" data-end=\"2364\"\u003e\n\u003cp data-start=\"2341\" data-end=\"2364\"\u003e\u003cstrong data-start=\"2341\" data-end=\"2352\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"zfe7ux\" data-start=\"2365\" data-end=\"2666\"\u003e\n\u003cp data-start=\"2367\" data-end=\"2666\"\u003e\u003cstrong data-start=\"2367\" data-end=\"2396\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Strawberry Treats reflect India’s natural clay traditions, mined and processed to retain authentic earthy flavours. Its soft, dusty texture and pink-grey tones combine Nakumatt-style mineral richness with deep basement and petrichor notes for a nuanced, crunchy chew.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e\u003ci\u003eDisclaimer:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53093123195207,"sku":"04050901752","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"65g","offer_id":53093123162439,"sku":"0405090175","price":3.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e311efb5-b314-4fd6-bd4d-ab94806c69b8.png?v=1759082523"},{"product_id":"grey-bricks-x3-edible-clay-treats-for-pica","title":"Grey Bricks - Cementy Indian clay treats","description":"\u003ch3 data-end=\"153\" data-start=\"127\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"151\" data-start=\"131\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"561\" data-start=\"154\"\u003eGrey Bricks are hand-shaped clay treats made from a curated blend of light grey clays, including Nakumatts and other pale regional varieties, finished with natural crumbs for added texture. Each brick showcases the classic cement-forward profile that grey clay lovers crave—earthy, mineral-rich, and deeply grounding. Their rustic, hand-moulded form adds to the raw, traditional feel of the experience.\u003c\/p\u003e\n\u003ch3 data-end=\"589\" data-start=\"563\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"587\" data-start=\"567\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"903\" data-start=\"590\"\u003eThese bricks start with a firm, slightly hard exterior that delivers a satisfying initial bite. As you chew, they quickly soften into smooth, manageable pieces that melt into a fine, creamy paste. The added crumbs bring a gentle, delicate crunch—noticeable but never gritty—creating a balanced texture throughout.\u003c\/p\u003e\n\u003ch3 data-end=\"928\" data-start=\"905\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"926\" data-start=\"909\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1228\" data-start=\"929\"\u003eExpect a bold cementy flavour with layered earthy and mineral notes. The profile leans classic grey clay—clean, grounding, and slightly dusty—with subtle depth from the blended varieties. The crumbs enhance the experience without overpowering, adding a soft textural contrast to the overall flavour.\u003c\/p\u003e\n\u003ch3 data-end=\"1255\" data-start=\"1230\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1253\" data-start=\"1234\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1504\" data-start=\"1256\"\u003eGrey Bricks offer a well-rounded clay experience that bridges structure and softness. Ideal for those who enjoy a stronger bite followed by an easy breakdown, they deliver that familiar cement–earth combination in a satisfying, hand-crafted format.\u003c\/p\u003e\n\u003ch3 data-end=\"1528\" data-start=\"1506\" data-section-id=\"1hx1w1i\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1526\" data-start=\"1510\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1725\" data-start=\"1529\"\u003e\n\u003cli data-end=\"1566\" data-start=\"1529\" data-section-id=\"8sqt62\"\u003eClassic cementy grey clay flavour\u003c\/li\u003e\n\u003cli data-end=\"1612\" data-start=\"1567\" data-section-id=\"1k8osor\"\u003eFirm bite that softens into a smooth chew\u003c\/li\u003e\n\u003cli data-end=\"1652\" data-start=\"1613\" data-section-id=\"ndtjy3\"\u003eCrumb-enhanced texture without grit\u003c\/li\u003e\n\u003cli data-end=\"1687\" data-start=\"1653\" data-section-id=\"e2qsdo\"\u003eHand-shaped, rustic brick form\u003c\/li\u003e\n\u003cli data-end=\"1725\" data-start=\"1688\" data-section-id=\"1w991ga\"\u003eBalanced for both crunch and melt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1730\" data-start=\"1727\"\u003e\n\u003ch2 data-end=\"1754\" data-start=\"1732\" data-section-id=\"12unya4\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1754\" data-start=\"1735\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2709\" data-start=\"1756\"\u003e\n\u003cli data-end=\"1789\" data-start=\"1756\" data-section-id=\"2q10k\"\u003e\n\u003cstrong data-end=\"1767\" data-start=\"1758\"\u003eSize:\u003c\/strong\u003e Varies, hand-shaped\u003c\/li\u003e\n\u003cli data-end=\"1841\" data-start=\"1790\" data-section-id=\"fz5af7\"\u003e\n\u003cstrong data-end=\"1803\" data-start=\"1792\"\u003eWeight:\u003c\/strong\u003e Approx. up to 100g total (3 bricks)\u003c\/li\u003e\n\u003cli data-end=\"1883\" data-start=\"1842\" data-section-id=\"1fpikly\"\u003e\n\u003cstrong data-end=\"1854\" data-start=\"1844\"\u003eShape:\u003c\/strong\u003e Brick-shaped, hand-moulded\u003c\/li\u003e\n\u003cli data-end=\"1939\" data-start=\"1884\" data-section-id=\"17v0xmf\"\u003e\n\u003cstrong data-end=\"1897\" data-start=\"1886\"\u003eColour:\u003c\/strong\u003e Light grey with natural tonal variation\u003c\/li\u003e\n\u003cli data-end=\"2029\" data-start=\"1940\" data-section-id=\"3dl3yk\"\u003e\n\u003cstrong data-end=\"1954\" data-start=\"1942\"\u003eTexture:\u003c\/strong\u003e Firm exterior with soft interior; smooth, crumbly, non-sticky, grit-free\u003c\/li\u003e\n\u003cli data-end=\"2104\" data-start=\"2030\" data-section-id=\"7ii09f\"\u003e\n\u003cstrong data-end=\"2050\" data-start=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – medium-hard crunch that softens into easy bites\u003c\/li\u003e\n\u003cli data-end=\"2209\" data-start=\"2105\" data-section-id=\"ebvpys\"\u003e\n\u003cstrong data-end=\"2125\" data-start=\"2107\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, earthy, mineral-rich with subtle dusty notes and light crumb texture\u003c\/li\u003e\n\u003cli data-end=\"2328\" data-start=\"2210\" data-section-id=\"1pk8nsc\"\u003e\n\u003cstrong data-end=\"2228\" data-start=\"2212\"\u003eIngredients:\u003c\/strong\u003e Blend of light grey clays with crumbs (including Diamond, Almond, Kylie, Kendall, and White Rose)\u003c\/li\u003e\n\u003cli data-end=\"2361\" data-start=\"2329\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2353\" data-start=\"2331\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2387\" data-start=\"2362\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2375\" data-start=\"2364\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2709\" data-start=\"2388\" data-section-id=\"1c2lf38\"\u003e\n\u003cstrong data-end=\"2419\" data-start=\"2390\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Grey clay varieties from India are traditionally valued for their strong mineral character and cement-like flavour. These hand-shaped bricks reflect that heritage, combining multiple regional clays into a single, texturally balanced experience rooted in long-standing geophagic traditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2714\" data-start=\"2711\"\u003e\n\u003ch2 data-end=\"2735\" data-start=\"2716\" data-section-id=\"1ll5bmu\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"2733\" data-start=\"2719\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"3081\" data-start=\"2736\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52431068856647,"sku":"0405090138","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/8_15df160a-1a9c-4e14-8e43-e351192985a0.png?v=1774153181"},{"product_id":"petrichor-overload-x8-edible-clay-treats-for-pica","title":"Petrichor Overload - Exclusive to ECUK - Pure wet-earth Indian clay treats","description":"\u003cp data-end=\"435\" data-start=\"108\"\u003ePetrichor Overload (x8 Pieces) is a custom-made treat exclusive to Earthy Crunch UK, crafted from a premium blend of Rose, Elephant, and Swan clay powders with added crumbs. Shaped into charming bite-sized hearts, these light grey pieces deliver the ultimate petrichor experience — bold, mineral-rich, and deeply atmospheric.\u003c\/p\u003e\n\u003cp data-end=\"810\" data-start=\"437\"\u003eEach piece opens with a crisp exterior that quickly gives way to a slightly sticky chew, punctuated by crispy granule crunches. The flavour is intensely cement-like and earthy, layered with the unmistakable scent of fresh rain on soil and the damp, nostalgic essence of a basement after rain. Think of your classic grey clay flavour — but dialled up to maximum petrichor.\u003c\/p\u003e\n\u003cp data-end=\"981\" data-start=\"812\"\u003ePerfect for collectors who love earthy depth and crave that rain-soaked clay profile, Petrichor Overload offers a unique, mineral-forward indulgence that stands apart.\u003c\/p\u003e\n\u003cp data-end=\"1041\" data-start=\"983\"\u003e\u003cstrong data-end=\"992\" data-start=\"983\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"995\" data-start=\"992\"\u003eBite-sized, approx. 3 cm each (heart-shaped)\u003c\/p\u003e\n\u003cp data-end=\"1099\" data-start=\"1043\"\u003e\u003cstrong data-end=\"1054\" data-start=\"1043\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"1057\" data-start=\"1054\"\u003e100 g \u003c\/p\u003e\n\u003cp data-end=\"1128\" data-start=\"1101\"\u003e\u003cstrong data-end=\"1111\" data-start=\"1101\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"1114\" data-start=\"1111\"\u003eHeart-shaped\u003c\/p\u003e\n\u003cp data-end=\"1180\" data-start=\"1130\"\u003e\u003cstrong data-end=\"1141\" data-start=\"1130\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"1144\" data-start=\"1141\"\u003eLight grey with natural clay tones\u003c\/p\u003e\n\u003cp data-end=\"1301\" data-start=\"1182\"\u003e\u003cstrong data-end=\"1194\" data-start=\"1182\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"1197\" data-start=\"1194\"\u003eCrisp exterior, breaks into slightly sticky chew with crispy granule crunches; mineral-rich and earthy\u003c\/p\u003e\n\u003cp data-end=\"1361\" data-start=\"1303\"\u003e\u003cstrong data-end=\"1321\" data-start=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1324\" data-start=\"1321\"\u003e3 – Medium crunch with chewy finish\u003c\/p\u003e\n\u003cp data-end=\"1491\" data-start=\"1363\"\u003e\u003cstrong data-end=\"1381\" data-start=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1384\" data-start=\"1381\"\u003eStrong petrichor and damp basement notes; cementy, earthy, and mineral-rich with fresh rain-on-soil tones\u003c\/p\u003e\n\u003cp data-end=\"1563\" data-start=\"1493\"\u003e\u003cstrong data-end=\"1509\" data-start=\"1493\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eRose, Elephant, and Swan clay powders with crumbs\u003c\/p\u003e\n\u003cp data-end=\"1597\" data-start=\"1565\"\u003e\u003cstrong data-end=\"1587\" data-start=\"1565\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1590\" data-start=\"1587\"\u003eIndia\u003c\/p\u003e\n\u003cp data-end=\"1624\" data-start=\"1599\"\u003e\u003cstrong data-end=\"1610\" data-start=\"1599\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-end=\"1613\" data-start=\"1610\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-end=\"1954\" data-start=\"1626\"\u003e\u003cstrong data-end=\"1655\" data-start=\"1626\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1658\" data-start=\"1655\"\u003ePetrichor Overload is inspired by India’s heritage of grey clays renowned for their mineral strength and earthy depth. By blending multiple classic powders, this treat intensifies the rain-soaked, basementy petrichor essence — offering an elevated twist on the traditional grey clay experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52431670182215,"sku":"0405090118","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0489c45c-fa2d-4dd7-8209-c5cd1f4a0000.png?v=1759143123"},{"product_id":"mixed-nakumatt-treates-x8-edible-clay-treats-for-pica","title":"Grey Mixed Nakumatt Treats (x8) - Edible clay treats for Pica","description":"\u003cp data-start=\"106\" data-end=\"505\"\u003eMixed Nakumatt Treats (Grey) bring together the full character of India’s most beloved clay — Nakumatt — in four distinct forms: Half Roasted, Full Roasted, Non-Roasted, and Red. This curated mix celebrates the variety of textures and flavours Nakumatt is known for, pressed into neat bite-sized pieces that are perfect for collectors who crave the earthy, mineral-rich satisfaction of grey clays.\u003c\/p\u003e\n\u003cp data-start=\"507\" data-end=\"938\"\u003eEach piece has a crisp exterior that breaks down into a slightly sticky chew, punctuated by crispy granule crunches. The flavour profile is unmistakably cementy, with strong petrichor tones, damp basement earthiness, and that grounding freshness of rain-soaked soil. This mix balances the smoky depth of roasted clays with the clean, dusty richness of non-roasted varieties, offering a rounded grey-clay experience in every bite.\u003c\/p\u003e\n\u003cp data-start=\"940\" data-end=\"985\"\u003e\u003cstrong data-start=\"940\" data-end=\"949\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eBite-sized, approx. 2.5 cm each\u003c\/p\u003e\n\u003cp data-start=\"987\" data-end=\"1027\"\u003e\u003cstrong data-start=\"987\" data-end=\"998\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"998\" data-end=\"1001\"\u003eApprox. 150 g (8 pieces)\u003c\/p\u003e\n\u003cp data-start=\"1029\" data-end=\"1080\"\u003e\u003cstrong data-start=\"1029\" data-end=\"1039\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1039\" data-end=\"1042\"\u003eVaries; current batch is coin-shaped\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1132\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1093\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1093\" data-end=\"1096\"\u003eLight grey with natural clay tones\u003c\/p\u003e\n\u003cp data-start=\"1134\" data-end=\"1253\"\u003e\u003cstrong data-start=\"1134\" data-end=\"1146\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eCrisp exterior, breaks into crispy granule crunches that is typical of nakumatt. Crumbly with no stick. Dusty, buttery soft breakdown.\u003c\/p\u003e\n\u003cp data-start=\"1255\" data-end=\"1313\"\u003e\u003cstrong data-start=\"1255\" data-end=\"1273\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1273\" data-end=\"1276\"\u003e3 – Medium crunch with chewy finish\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1443\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1333\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1333\" data-end=\"1336\"\u003eStrong petrichor and damp basement notes; cementy, earthy, and mineral-rich with fresh rain-on-soil and very slight metallic, iron-rich tones from the red nakumatt\u003c\/p\u003e\n\u003cp data-start=\"1445\" data-end=\"1538\"\u003e\u003cstrong data-start=\"1445\" data-end=\"1461\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1461\" data-end=\"1464\"\u003eBlend of Half Roasted, Full Roasted, Non-Roasted, and Red Nakumatt clays\u003c\/p\u003e\n\u003cp data-start=\"1540\" data-end=\"1572\"\u003e\u003cstrong data-start=\"1540\" data-end=\"1562\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1562\" data-end=\"1565\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1574\" data-end=\"1599\"\u003e\u003cstrong data-start=\"1574\" data-end=\"1585\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1585\" data-end=\"1588\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1601\" data-end=\"2002\"\u003e\u003cstrong data-start=\"1601\" data-end=\"1630\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1630\" data-end=\"1633\"\u003eNakumatt clays are a cornerstone of India’s edible clay traditions, known for their cement-like bite, earthy depth, and versatility across roasted and natural forms. Mixed Nakumatt Treats bring these varieties together in one batch, offering a layered experience that captures both the smoky intensity of roasted clays and the clean freshness of non-roasted Nakumatt.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52433790533959,"sku":"050292","price":7.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6811acfb-2403-4f2d-b7aa-250dc67067b0.png?v=1759155824"},{"product_id":"almond-treats","title":"Almond Treats - Cementy, nutty Indian clay treats","description":"\u003cp data-start=\"91\" data-end=\"473\"\u003eAlmond Treats (x6) are delicate, star-shaped clay pieces crafted from pure almond clay powder with added crumbs for texture. Light grey in colour and beautifully moulded, these treats offer a soft, dry, crumbly crunch that melts into a powdery paste with no grit. The texture is clean and sunbaked, never sticky, making them an easy and enjoyable chew.\u003c\/p\u003e\n\u003cp data-start=\"475\" data-end=\"820\"\u003eFlavour-wise, Almond Treats lean cementy with a gentle nutty undertone, balanced by earthy basement dampness when moistened. Notes of fresh spring water and faint dust aromas round off the profile, creating a beginner-friendly yet deeply satisfying clay experience. Perfect for those who crave the cement–dirt combo in a clean, crumbly format.\u003c\/p\u003e\n\u003cp data-start=\"822\" data-end=\"853\"\u003e\u003cstrong data-start=\"822\" data-end=\"831\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"831\" data-end=\"834\"\u003eApprox. 3 cm each\u003c\/p\u003e\n\u003cp data-start=\"904\" data-end=\"936\"\u003e\u003cstrong data-start=\"904\" data-end=\"914\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"914\" data-end=\"917\"\u003eVaries by batch - Six-pointed stars or cylinders\u003c\/p\u003e\n\u003cp data-start=\"938\" data-end=\"964\"\u003e\u003cstrong data-start=\"938\" data-end=\"949\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eLight grey\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1032\"\u003e\u003cstrong data-start=\"966\" data-end=\"978\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"978\" data-end=\"981\"\u003eSoft, dry, crumbly, sunbaked; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1034\" data-end=\"1099\"\u003e\u003cstrong data-start=\"1034\" data-end=\"1052\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1052\" data-end=\"1055\"\u003e3 – Solid crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1101\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1119\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1119\" data-end=\"1122\"\u003eCementy and earthy with nutty undertones, basement dampness, fresh spring water tones, and a faint dusty aroma when wet\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1301\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1261\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1261\" data-end=\"1264\"\u003e100% Almond clay powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1335\"\u003e\u003cstrong data-start=\"1303\" data-end=\"1325\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1362\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1348\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1348\" data-end=\"1351\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1364\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1364\" data-end=\"1393\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1393\" data-end=\"1396\"\u003eAlmond clay is a prized Indian variety known for its sun-dried smoothness, cement-like flavour, and subtle nutty depth. These star-shaped treats celebrate traditional clay snacking in a beginner-friendly format, offering a clean crunch with earthy tones and fresh mineral character.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100","offer_id":53108779974983,"sku":"04050900952","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"110","offer_id":53108779942215,"sku":"0405090095","price":6.59,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Almond_Treats_1.png?v=1774147446"},{"product_id":"all-greys-treats-x4-edible-clay-treats-for-pica","title":"\"All Greys\" Treats - Exclusive to ECUK - Edible clay treats for Pica","description":"\u003cp data-start=\"89\" data-end=\"558\"\u003eAll-Greys Treats (x4) bring together the full spectrum of India’s grey clays in one compact set of bite-sized pieces. Each batch is handmade from an evolving mix of dark and light greys — including varieties such as Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball, and Non-Roasted Nakumatt, with plenty of mixed crumbs for added texture. Current batches feature neat cylindrical shapes, though shapes may vary depending on availability.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"1002\"\u003eThese treats carry the classic cementy earthiness and mineral depth that grey clay lovers crave. The crunch is medium and satisfying, breaking down into a soft, powdery chew with no grit or stickiness. With damp basement notes, fresh rain-on-soil tones, and that unmistakable cement-like bite, All-Greys offer a pure and atmospheric clay experience — with each batch bringing subtle variations in flavour and texture depending on the blend.\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1049\"\u003e\u003cstrong data-start=\"1004\" data-end=\"1013\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eBite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"1051\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1051\" data-end=\"1062\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003eApprox. 90-100 g (4 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1158\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eCylindrical (current batch, may vary)\u003c\/p\u003e\n\u003cp data-start=\"1160\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1160\" data-end=\"1171\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1171\" data-end=\"1174\"\u003eLight grey with natural darker tones\u003c\/p\u003e\n\u003cp data-start=\"1214\" data-end=\"1303\"\u003e\u003cstrong data-start=\"1214\" data-end=\"1226\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eSoft, dry, crumbly, sunbaked; smooth powdery finish, no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1305\" data-end=\"1371\"\u003e\u003cstrong data-start=\"1305\" data-end=\"1323\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e3 – Medium crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1373\" data-end=\"1507\"\u003e\u003cstrong data-start=\"1373\" data-end=\"1391\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1391\" data-end=\"1394\"\u003eClassic grey cement flavour, mineral-rich earthiness, basement dampness, and fresh rain-on-soil petrichor tones. I get a real sense of vibuthi too for those familiar.\u003c\/p\u003e\n\u003cp data-start=\"1509\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1525\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1525\" data-end=\"1528\"\u003eBlend of Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball, and Non-Roasted Nakumatt with assorted grey clay crumbs\u003c\/p\u003e\n\u003cp data-start=\"1652\" data-end=\"1684\"\u003e\u003cstrong data-start=\"1652\" data-end=\"1674\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1674\" data-end=\"1677\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1686\" data-end=\"1711\"\u003e\u003cstrong data-start=\"1686\" data-end=\"1697\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1697\" data-end=\"1700\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1713\" data-end=\"2037\"\u003e\u003cstrong data-start=\"1713\" data-end=\"1742\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1742\" data-end=\"1745\"\u003eGrey clays have long been cherished across India for their mineral-heavy, cementy depth and refreshing rain-soaked aromas. All-Greys Treats combine multiple regional varieties into one set, showcasing the diversity and subtle flavour shifts of grey clays in a convenient, bite-sized format.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52434870993223,"sku":"0405090112","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1cde6648-f3a9-4fa6-8a0b-7528f1319769.png?v=1759160098"},{"product_id":"megan-soft-treats","title":"Megan Soft Treats - Cementy Indian Clay treats","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 21px;\"\u003eProduct Overview\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"188\" data-start=\"166\" data-section-id=\"q38yvi\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMegan Soft Treats are delicate, hand-shaped clay bites crafted from 100% Megan Soft clay powder, designed for enthusiasts who prefer a softer, chalkier chew. Each pack contains eight bite-sized pieces in assorted floral shapes — roses, blossoms, and more — combining visual charm with a gentle, satisfying crunch. The soft, sunbaked texture breaks down smoothly into a powdery chew, occasionally revealing harder granulates that provide a playful surprise without any grit or stickiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1145\" data-start=\"681\"\u003eFlavour-wise, Megan Soft Treats capture the unmistakable essence of classic grey clays. Strong cement-like tones blend with deep, damp basement aromas and fresh rain-soaked soil petrichor. When wet, the taste intensifies into wet concrete notes with subtle AC-duct hints — earthy, mineral-rich, and satisfyingly bold. These treats offer a refined balance of softness and crunch, perfect for fans of drywall-like chalkiness seeking a nuanced grey clay experience.\u003c\/p\u003e\n\u003chr data-end=\"1150\" data-start=\"1147\"\u003e\n\u003ch2 data-end=\"1172\" data-start=\"1152\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"1304\" data-start=\"1173\"\u003eSoft, dry, crumbly, sunbaked; smooth, powdery finish with occasional harder granulates; non-gritty, slightly sticky but not gummy\u003c\/p\u003e\n\u003ch2 data-end=\"1323\" data-start=\"1306\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1456\" data-start=\"1324\"\u003eCementy and earthy with wet concrete notes; mineral-rich basement tones; dusty, drywall-like flavour; faint AC-duct hints when wet\u003c\/p\u003e\n\u003ch2 data-end=\"1477\" data-start=\"1458\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1646\" data-start=\"1478\"\u003eHand-shaped, floral bite-sized pieces; soft chew with medium crunch; subtle surprises from harder granulates; perfect for mindful clay tasting and texture exploration\u003c\/p\u003e\n\u003ch2 data-end=\"1664\" data-start=\"1648\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1853\" data-start=\"1665\"\u003e\n\u003cli data-end=\"1714\" data-start=\"1665\" data-section-id=\"q0nsjb\"\u003e\n\u003cp data-end=\"1714\" data-start=\"1667\"\u003eSoft, chalky texture ideal for gentle chewing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1763\" data-start=\"1715\" data-section-id=\"y9vjpy\"\u003e\n\u003cp data-end=\"1763\" data-start=\"1717\"\u003eHand-shaped, visually appealing floral forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1804\" data-start=\"1764\" data-section-id=\"1ooqru6\"\u003e\n\u003cp data-end=\"1804\" data-start=\"1766\"\u003eSmooth, non-gritty powdery breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1853\" data-start=\"1805\" data-section-id=\"10swm91\"\u003e\n\u003cp data-end=\"1853\" data-start=\"1807\"\u003eClassic grey clay flavour with cementy depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1858\" data-start=\"1855\"\u003e\n\u003ch2 data-end=\"1879\" data-start=\"1860\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2847\" data-start=\"1880\"\u003e\n\u003cli data-end=\"1925\" data-start=\"1880\" data-section-id=\"nvxihg\"\u003e\n\u003cp data-end=\"1925\" data-start=\"1882\"\u003e\u003cstrong data-end=\"1891\" data-start=\"1882\"\u003eSize:\u003c\/strong\u003e Bite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1954\" data-start=\"1926\" data-section-id=\"ezs0b2\"\u003e\n\u003cp data-end=\"1954\" data-start=\"1928\"\u003e\u003cstrong data-end=\"1939\" data-start=\"1928\"\u003eWeight:\u003c\/strong\u003e Approx. 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1996\" data-start=\"1955\" data-section-id=\"1yacfv5\"\u003e\n\u003cp data-end=\"1996\" data-start=\"1957\"\u003e\u003cstrong data-end=\"1967\" data-start=\"1957\"\u003eShape:\u003c\/strong\u003e Assorted flowers and roses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2049\" data-start=\"1997\" data-section-id=\"1pd0k1i\"\u003e\n\u003cp data-end=\"2049\" data-start=\"1999\"\u003e\u003cstrong data-end=\"2010\" data-start=\"1999\"\u003eColour:\u003c\/strong\u003e Light grey with darker natural tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2192\" data-start=\"2050\" data-section-id=\"1md2y3l\"\u003e\n\u003cp data-end=\"2192\" data-start=\"2052\"\u003e\u003cstrong data-end=\"2064\" data-start=\"2052\"\u003eTexture:\u003c\/strong\u003e Soft, dry, crumbly, sunbaked; smooth powdery finish with occasional harder granulates; no grit, slightly sticky but not gummy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2257\" data-start=\"2193\" data-section-id=\"11ef34p\"\u003e\n\u003cp data-end=\"2257\" data-start=\"2195\"\u003e\u003cstrong data-end=\"2213\" data-start=\"2195\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with soft, powdery chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2470\" data-start=\"2258\" data-section-id=\"zzfqfc\"\u003e\n\u003cp data-end=\"2470\" data-start=\"2260\"\u003e\u003cstrong data-end=\"2278\" data-start=\"2260\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and earthy with strong wet concrete notes; mineral-rich basement tones; dusty, drywall-like flavour with faint AC-duct hints when wet; soft crumble with occasional harder granulates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2519\" data-start=\"2471\" data-section-id=\"1pfb9w2\"\u003e\n\u003cp data-end=\"2519\" data-start=\"2473\"\u003e\u003cstrong data-end=\"2489\" data-start=\"2473\"\u003eIngredients:\u003c\/strong\u003e 100% Megan Soft Clay Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2552\" data-start=\"2520\" data-section-id=\"1ajyefg\"\u003e\n\u003cp data-end=\"2552\" data-start=\"2522\"\u003e\u003cstrong data-end=\"2544\" data-start=\"2522\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2578\" data-start=\"2553\" data-section-id=\"1485r2i\"\u003e\n\u003cp data-end=\"2578\" data-start=\"2555\"\u003e\u003cstrong data-end=\"2566\" data-start=\"2555\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2847\" data-start=\"2579\" data-section-id=\"b5l02o\"\u003e\n\u003cp data-end=\"2847\" data-start=\"2581\"\u003e\u003cstrong data-end=\"2610\" data-start=\"2581\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Megan Soft is a highly regarded grey clay variety in India’s edible clay tradition, prized for its chalky, cement-like taste and smooth powdery breakdown. These hand-shaped treats honour that heritage in an artisanal, bite-sized form.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52437934997831,"sku":"0405090119","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_ea148aeb-50c3-4028-a80d-50af0944805e.png?v=1759167846"},{"product_id":"double-delight","title":"Double Delight (A.k.a. Grey Mantle) - Smoky Cementy Indian Clay treats","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"441\"\u003eDouble Delight Balls are a beautifully layered clay creation, bringing together the smooth mineral richness of traditional grey clays with the bold smokiness of Black Candy. Each pack includes four hand-rolled spheres, featuring a soft grey centre encased in a darker, smoke-infused outer layer. The contrast in colour and composition creates a striking two-tone treat that delivers both depth and balance in every bite.\u003c\/p\u003e\n\u003cp data-start=\"443\" data-end=\"573\"\u003eThis is a thoughtfully blended piece—designed for those who enjoy a fusion of clean, cementy profiles with a darker, roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"575\" data-end=\"578\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"580\" data-end=\"599\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"601\" data-end=\"849\"\u003eA medium, satisfying crunch on the outer shell gives way to a softer, smoother grey core. The breakdown is clean and controlled, transitioning into a paste-like consistency with no grit or crumbs. The finish is silky, light, and easy on the palate.\u003c\/p\u003e\n\u003chr data-start=\"851\" data-end=\"854\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"856\" data-end=\"872\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"874\" data-end=\"1136\"\u003eA balanced combination of earthy grey clay freshness and smoky Black Candy intensity. Expect cement-like notes, mineral richness, and subtle basement undertones, lifted by a gentle roasted smokiness. The aroma carries both clean earth and a soft, charred warmth.\u003c\/p\u003e\n\u003chr data-start=\"1138\" data-end=\"1141\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1143\" data-end=\"1161\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1163\" data-end=\"1416\"\u003eEach ball offers a layered, two-stage experience—starting with a crisp outer bite, followed by a smooth, melt-like centre. The interplay between smoky coating and fresh grey core creates a well-rounded, evolving flavour journey ideal for slow enjoyment.\u003c\/p\u003e\n\u003chr data-start=\"1418\" data-end=\"1421\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1423\" data-end=\"1438\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1440\" data-end=\"1681\"\u003e\n\u003cli data-section-id=\"81875s\" data-start=\"1440\" data-end=\"1502\"\u003eDual-layer design with grey centre and smoky outer coating\u003c\/li\u003e\n\u003cli data-section-id=\"1gnquji\" data-start=\"1503\" data-end=\"1551\"\u003eMedium crunch with smooth, paste-like finish\u003c\/li\u003e\n\u003cli data-section-id=\"ffubrj\" data-start=\"1552\" data-end=\"1597\"\u003eBalanced earthy and smoky flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"11sq8gs\" data-start=\"1598\" data-end=\"1638\"\u003eClean texture with no grit or crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"s03ca8\" data-start=\"1639\" data-end=\"1681\"\u003eBite-sized spheres for easy portioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1683\" data-end=\"1686\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1688\" data-end=\"1706\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1708\" data-end=\"2636\"\u003e\n\u003cli data-section-id=\"5v36qt\" data-start=\"1708\" data-end=\"1743\"\u003e\n\u003cstrong data-start=\"1710\" data-end=\"1719\"\u003eSize:\u003c\/strong\u003e Approx. 2 cm per ball\u003c\/li\u003e\n\u003cli data-section-id=\"1v2rc8p\" data-start=\"1744\" data-end=\"1790\"\u003e\n\u003cstrong data-start=\"1746\" data-end=\"1757\"\u003eWeight:\u003c\/strong\u003e Up to 110g (4 pieces per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1t2avg9\" data-start=\"1791\" data-end=\"1833\"\u003e\n\u003cstrong data-start=\"1793\" data-end=\"1803\"\u003eShape:\u003c\/strong\u003e Round, double-layered balls\u003c\/li\u003e\n\u003cli data-section-id=\"1lf6lln\" data-start=\"1834\" data-end=\"1891\"\u003e\n\u003cstrong data-start=\"1836\" data-end=\"1847\"\u003eColour:\u003c\/strong\u003e Dark grey exterior with light grey centre\u003c\/li\u003e\n\u003cli data-section-id=\"96oe1t\" data-start=\"1892\" data-end=\"1955\"\u003e\n\u003cstrong data-start=\"1894\" data-end=\"1906\"\u003eTexture:\u003c\/strong\u003e Medium crunch with smooth, grit-free breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"100qw8z\" data-start=\"1956\" data-end=\"2017\"\u003e\n\u003cstrong data-start=\"1958\" data-end=\"1976\"\u003eCrunch factor:\u003c\/strong\u003e 3 – balanced crunch with a soft finish\u003c\/li\u003e\n\u003cli data-section-id=\"100yc47\" data-start=\"2018\" data-end=\"2092\"\u003e\n\u003cstrong data-start=\"2020\" data-end=\"2038\"\u003eTaste profile:\u003c\/strong\u003e Cementy, earthy, mineral-rich with smoky undertones\u003c\/li\u003e\n\u003cli data-section-id=\"trzrns\" data-start=\"2093\" data-end=\"2219\"\u003e\n\u003cstrong data-start=\"2095\" data-end=\"2111\"\u003eIngredients:\u003c\/strong\u003e Grey Candy (assorted grey clays) coated in Black Candy blend (Dryfruit, Magmitti, Fully Roasted Nakumatt)\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2220\" data-end=\"2252\"\u003e\n\u003cstrong data-start=\"2222\" data-end=\"2244\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2253\" data-end=\"2278\"\u003e\n\u003cstrong data-start=\"2255\" data-end=\"2266\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"fh5e71\" data-start=\"2279\" data-end=\"2636\"\u003e\n\u003cstrong data-start=\"2281\" data-end=\"2310\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by India’s diverse geophagic traditions, Double Delight Balls combine the clean, mineral-forward qualities of grey clays with the bold, roasted depth of smoked Black Candy blends. This layered approach reflects a modern take on traditional clay preparation, offering both contrast and harmony in texture and flavour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2638\" data-end=\"2641\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2643\" data-end=\"2656\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2658\" data-end=\"3003\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52460530925895,"sku":"0405090122","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_480e0465-6d6f-4b17-97ee-bc8c5655dfe0.png?v=1759436750"},{"product_id":"cement-pakora-dryfruit-covered-in-cementy-edible-clays","title":"Cement Pakora - Dryfruit coated in Indian edible cementy clays","description":"\u003ch3 data-section-id=\"3h1ku8\" data-start=\"45\" data-end=\"60\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-start=\"62\" data-end=\"410\"\u003eCement Pakora is a layered Indian clay blend known for its medium-hard crunch, smoky roasted depth, and smooth cement-like mineral finish. These irregular bite-sized chunks combine intensely roasted Dryfruit clay with classic Indian grey clays, creating a balanced sensory experience that moves from bold charcoal warmth into soft dusty earthiness.\u003c\/p\u003e\n\u003cp data-start=\"412\" data-end=\"724\"\u003eEach piece delivers a satisfying crisp snap before breaking into a smooth, powdery crumble with light dusty crumbs throughout. The outer coating softens the powerful petrol-like intensity of Dryfruit clay, adding mellow cement tones, mineral warmth, and a grounded earthy finish that feels both bold and refined.\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"1043\"\u003eThe flavour is deeply earthy and atmospheric, layered with roasted smoke, warm minerals, dusty grey clay, and subtle petrichor notes. Traditionally inspired by Indian geophagia and roasted clay practices, Cement Pakora is especially appreciated for its contrast between smoky intensity and calming mineral smoothness.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1045\" data-end=\"1061\"\u003eKey features\u003c\/h3\u003e\n\u003cp data-start=\"1063\" data-end=\"1768\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1075\"\u003eTexture:\u003c\/strong\u003e Medium-hard crunchy shell with smooth dusty crumble and soft mineral melt\u003cbr data-start=\"1149\" data-end=\"1152\"\u003e\u003cstrong data-start=\"1152\" data-end=\"1162\"\u003eTaste:\u003c\/strong\u003e Smoky roasted Dryfruit depth with cementy mineral clay tones and earthy petrichor\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1265\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1276\" data-end=\"1279\"\u003e\u003cstrong data-start=\"1279\" data-end=\"1290\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1301\" data-end=\"1304\"\u003e\u003cstrong data-start=\"1304\" data-end=\"1317\"\u003eBest for:\u003c\/strong\u003e Smoky clay lovers, crunchy mineral textures, ASMR sessions, intermediate enthusiasts\u003cbr data-start=\"1402\" data-end=\"1405\"\u003e\u003cstrong data-start=\"1405\" data-end=\"1425\"\u003eClay experience:\u003c\/strong\u003e A layered crunch-to-cream experience combining roasted charcoal warmth with smooth dusty grey clay softness\u003cbr data-start=\"1533\" data-end=\"1536\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1551\"\u003eASMR level:\u003c\/strong\u003e Crisp snap with dusty crumble\u003cbr data-start=\"1581\" data-end=\"1584\"\u003e\u003cstrong data-start=\"1584\" data-end=\"1606\"\u003eHydration texture:\u003c\/strong\u003e Softens into a creamy muddy paste while retaining smoky mineral richness\u003cbr data-start=\"1679\" data-end=\"1682\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, charcoal warmth, petrichor, dusty cement, mineral clay\u003c\/p\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1770\" data-end=\"1789\"\u003eProduct details\u003c\/h3\u003e\n\u003cp data-start=\"1791\" data-end=\"2437\"\u003e\u003cstrong data-start=\"1791\" data-end=\"1802\"\u003eWeight:\u003c\/strong\u003e Approx. 100g\u003cbr data-start=\"1815\" data-end=\"1818\"\u003e\u003cstrong data-start=\"1818\" data-end=\"1828\"\u003eShape:\u003c\/strong\u003e Irregular bite-sized chunks\u003cbr data-start=\"1856\" data-end=\"1859\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1870\"\u003eColour:\u003c\/strong\u003e Dark roasted centres with pale grey dusty coating\u003cbr data-start=\"1920\" data-end=\"1923\"\u003e\u003cstrong data-start=\"1923\" data-end=\"1939\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Dryfruit Clay coated in Indian Grey Clays (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2048\" data-end=\"2051\"\u003e\u003cstrong data-start=\"2051\" data-end=\"2062\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003cbr data-start=\"2072\" data-end=\"2075\"\u003e\u003cstrong data-start=\"2075\" data-end=\"2104\"\u003eTraditional clay origins:\u003c\/strong\u003e Dryfruit clay has long been valued in India for its roasted smoky aroma and petrol-like mineral depth, while grey mineral clays are traditionally appreciated for their dusty cement texture and smooth earthy finish. This blend reflects the contrast and balance found within Indian clay traditions.\u003cbr data-start=\"2401\" data-end=\"2404\"\u003e\u003cstrong data-start=\"2404\" data-end=\"2420\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2439\" data-end=\"2453\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2455\" data-end=\"2838\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52461973274951,"sku":"0405090125","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_ffabd280-34d2-4c1d-bfde-b953666db432.png?v=1759443050"},{"product_id":"green-clay-balls-x5-edible-clay-treats-for-pica","title":"Crystal Moons\/ Green Clay Balls - Cementy Indian Clay treats","description":"\u003ch3 data-section-id=\"1n8lizy\" data-start=\"170\" data-end=\"190\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"191\" data-end=\"735\"\u003eGreen Clay Balls are a refreshing twist on classic grey and black clay profiles, offering a softer, powdery crunch and a subtly fresh flavour. Handcrafted from 100% Crystal Moon Clay with crumbs, these bite-sized spheres deliver a unique combination of cement-like depth and garden-fresh earthiness. Each ball provides a spring-like lift to mineral-rich clay, balancing dusty basement notes with faint grassy undertones. The inclusion of crumbs adds tactile variety, giving each bite a satisfying interplay of smooth crumble and light crunch.\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"933\"\u003ePerfect for enthusiasts who enjoy classic cementy clays but want a lighter, fresher edge, Green Clay Balls offer an invigorating, multi-layered sensory experience in a compact, collectable form.\u003c\/p\u003e\n\u003chr data-start=\"935\" data-end=\"938\"\u003e\n\u003ch3 data-section-id=\"1hqzsji\" data-start=\"940\" data-end=\"960\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"961\" data-end=\"1113\"\u003eSoft, powdery crumble with light crumbs; gentle chew; non-gritty. Medium crunch (Crunch Factor 3) that transitions smoothly into a soft, dusty finish.\u003c\/p\u003e\n\u003ch3 data-section-id=\"104e4rr\" data-start=\"1115\" data-end=\"1132\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1133\" data-end=\"1294\"\u003eCementy and basement-dry with subtle garden freshness, rain-on-soil petrichor, and a faint grassy note. Dusty, mineral-rich finish enhanced by crumbly texture.\u003c\/p\u003e\n\u003ch3 data-section-id=\"21hohb\" data-start=\"1296\" data-end=\"1315\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1316\" data-end=\"1502\"\u003eBite-sized spheres with a soft, powdery snap and delicate crumb layering. Ideal for mindful clay tasting, sensory play, or adding a fresh, spring-like contrast to your clay collection.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1504\" data-end=\"1520\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1521\" data-end=\"1764\"\u003e\n\u003cli data-section-id=\"upnu4s\" data-start=\"1521\" data-end=\"1584\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1584\"\u003eSmall, pale green-grey spheres with natural tonal variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14g0v16\" data-start=\"1585\" data-end=\"1635\"\u003e\n\u003cp data-start=\"1587\" data-end=\"1635\"\u003eSoft, dusty medium crunch with crumbly texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1pak9yg\" data-start=\"1636\" data-end=\"1697\"\u003e\n\u003cp data-start=\"1638\" data-end=\"1697\"\u003eMineral-rich cementy flavour with garden-fresh undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"18upjw9\" data-start=\"1698\" data-end=\"1764\"\u003e\n\u003cp data-start=\"1700\" data-end=\"1764\"\u003eSubtle, spring-like freshness in a compact, collectible format\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1766\" data-end=\"1769\"\u003e\n\u003ch3 data-section-id=\"1o2c85r\" data-start=\"1771\" data-end=\"1790\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1791\" data-end=\"2600\"\u003e\n\u003cli data-section-id=\"1ehuz7c\" data-start=\"1791\" data-end=\"1821\"\u003e\n\u003cp data-start=\"1793\" data-end=\"1821\"\u003e\u003cstrong data-start=\"1793\" data-end=\"1802\"\u003eSize:\u003c\/strong\u003e 1.5–2 cm spheres\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xe06y2\" data-start=\"1822\" data-end=\"1851\"\u003e\n\u003cp data-start=\"1824\" data-end=\"1851\"\u003e\u003cstrong data-start=\"1824\" data-end=\"1835\"\u003eWeight:\u003c\/strong\u003e Approx. 115 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1pfa59s\" data-start=\"1852\" data-end=\"1884\"\u003e\n\u003cp data-start=\"1854\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1854\" data-end=\"1864\"\u003eShape:\u003c\/strong\u003e Small round balls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kxgixz\" data-start=\"1885\" data-end=\"1945\"\u003e\n\u003cp data-start=\"1887\" data-end=\"1945\"\u003e\u003cstrong data-start=\"1887\" data-end=\"1898\"\u003eColour:\u003c\/strong\u003e Pale green-grey with natural tonal variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"84kw0o\" data-start=\"1946\" data-end=\"2018\"\u003e\n\u003cp data-start=\"1948\" data-end=\"2018\"\u003e\u003cstrong data-start=\"1948\" data-end=\"1960\"\u003eTexture:\u003c\/strong\u003e Soft crunch, powdery crumble with light crumbs; no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cwndv8\" data-start=\"2019\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2021\" data-end=\"2081\"\u003e\u003cstrong data-start=\"2021\" data-end=\"2039\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with soft, dusty chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h320qd\" data-start=\"2082\" data-end=\"2230\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2230\"\u003e\u003cstrong data-start=\"2084\" data-end=\"2102\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and basement-dry with fresh grassy tones, rain-on-soil petrichor, garden freshness; dusty finish with crumbly texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wtlx98\" data-start=\"2231\" data-end=\"2286\"\u003e\n\u003cp data-start=\"2233\" data-end=\"2286\"\u003e\u003cstrong data-start=\"2233\" data-end=\"2249\"\u003eIngredients:\u003c\/strong\u003e 100% Crystal Moon Clay with crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2287\" data-end=\"2319\"\u003e\n\u003cp data-start=\"2289\" data-end=\"2319\"\u003e\u003cstrong data-start=\"2289\" data-end=\"2311\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2320\" data-end=\"2345\"\u003e\n\u003cp data-start=\"2322\" data-end=\"2345\"\u003e\u003cstrong data-start=\"2322\" data-end=\"2333\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eukzsv\" data-start=\"2346\" data-end=\"2600\"\u003e\n\u003cp data-start=\"2348\" data-end=\"2600\"\u003e\u003cstrong data-start=\"2348\" data-end=\"2377\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Crystal Moon Clay is prized for its mineral clarity and subtle, fresh flavour. Its cementy base paired with garden-fresh earthiness creates a rare, sought-after clay experience that stands out from deeper, smokier clays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2602\" data-end=\"2605\"\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2607\" data-end=\"2621\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2622\" data-end=\"2969\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52461983564103,"sku":"0405090110","price":7.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b78883a8-36d6-4754-be8c-f6a288bde40c.png?v=1759441085"},{"product_id":"mixed-clay-cookies-x2-edible-clay-treats-for-pica-copy","title":"\"Falooda\" Mixed Clay Cookies with Crumbs - Bestselling Indian Earthy Clay treats","description":"\u003cp data-start=\"134\" data-end=\"520\"\u003eFalooda is Rose Clay’s signature creation — a bold, playful cookie-style treat inspired by the traditional Falooda milkshake, a rich Indian dessert known for its layered flavours and textures. In true homage, these cookies bring together all clays and all crumbs in one indulgent bite, creating a layered, multi-sensory experience unlike any other.\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"987\"\u003eEach cookie is handmade from a unique mix of cementy greys, mineral-rich petrichor tones, iron-heavy reds, and bold smoky blacks. The result is a crunch explosion: a solid medium crunch that quickly breaks down into chewy crumbs and a smooth, powdery paste. Expect the classic cement-forward taste of grey clays, the earthy freshness of rain-soaked soil, the depth of red minerals, and the moody smokiness of darker blends — all balanced in a single bite.\u003c\/p\u003e\n\u003cp data-start=\"989\" data-end=\"1169\"\u003eChunky, rustic, and bursting with layered flavours, Falooda is a must-try for clay lovers who want to experience the full spectrum of India’s edible clay tradition in one cookie.\u003c\/p\u003e\n\u003cp data-start=\"1171\" data-end=\"1221\"\u003e\u003cstrong data-start=\"1171\" data-end=\"1180\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1180\" data-end=\"1183\"\u003ePieces vary, approximately 5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1223\" data-end=\"1234\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e2 whole cookies, approx. 80 g per pack OR 100g Broken Pieces\u003c\/p\u003e\n\u003cp data-start=\"1273\" data-end=\"1315\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1283\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1283\" data-end=\"1286\"\u003eRustic, cookie-style rounds\u003c\/p\u003e\n\u003cp data-start=\"1317\" data-end=\"1398\"\u003e\u003cstrong data-start=\"1317\" data-end=\"1328\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1328\" data-end=\"1331\"\u003eVaried earthy tones — greys, reds, blacks, and dusty natural hues are mixed to make a dusty rose pinky taupe colour\u003c\/p\u003e\n\u003cp data-start=\"1400\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1400\" data-end=\"1412\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1412\" data-end=\"1415\"\u003eMedium crunch exterior; crumbly interior with chewy clay crumbs and clean, grit-free finish\u003c\/p\u003e\n\u003cp data-start=\"1510\" data-end=\"1574\"\u003e\u003cstrong data-start=\"1510\" data-end=\"1528\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1528\" data-end=\"1531\"\u003e3 – Medium crunch with satisfying crumble\u003c\/p\u003e\n\u003cp data-start=\"1576\" data-end=\"1732\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1594\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1594\" data-end=\"1597\"\u003eCementy and earthy with fresh rain petrichor, basement dampness, iron-rich red tones, and smoky black clay depth; layered and complex\u003c\/p\u003e\n\u003cp data-start=\"1734\" data-end=\"1831\"\u003e\u003cstrong data-start=\"1734\" data-end=\"1750\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1750\" data-end=\"1753\"\u003eSignature Rose Clay blend of grey, red, and black clays with assorted crumbs\u003c\/p\u003e\n\u003cp data-start=\"1833\" data-end=\"1865\"\u003e\u003cstrong data-start=\"1833\" data-end=\"1855\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1855\" data-end=\"1858\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1867\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1867\" data-end=\"1878\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1878\" data-end=\"1881\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1894\" data-end=\"2336\"\u003e\u003cstrong data-start=\"1894\" data-end=\"1923\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1923\" data-end=\"1926\"\u003eNamed after the beloved \u003cstrong data-start=\"1950\" data-end=\"1971\"\u003eFalooda milkshake\u003c\/strong\u003e — a traditional Indian dessert celebrated for combining textures and flavours — these cookies mirror that layered indulgence in edible clay form. Drawing from India’s long heritage of geophagy, Falooda unites the cementy strength of greys, the mineral power of reds, and the smoky richness of black clays into a single signature creation, exclusive to Rose Clay.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53208693670215,"sku":"0405090133","price":4.79,"currency_code":"GBP","in_stock":false},{"title":"100g Broken Pieces","offer_id":53208693702983,"sku":"04050901332","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_39900f5d-a830-423d-8b7c-8c636f068265.png?v=1759521273"},{"product_id":"montana-silver-road","title":"Silver Road - Hard, crunchy, raw American clay\/dirt","description":"\u003ch3 data-end=\"57\" data-start=\"35\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"523\" data-start=\"58\"\u003eSilver Road by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eTaste Montana\u003c\/span\u003e\u003c\/span\u003e is a hand-foraged edible clay sourced from the rugged natural terrains of \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMontana\u003c\/span\u003e\u003c\/span\u003e in the \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eUnited States\u003c\/span\u003e\u003c\/span\u003e. Celebrated purely for its exceptional texture, this unique grey clay delivers a crisp, snappy crunch with a soft dusty finish. Each piece is naturally broken, resulting in irregular chunks that provide a tactile, satisfying bite from the very first snap.\u003c\/p\u003e\n\u003cp data-end=\"886\" data-start=\"525\"\u003eUnlike many edible clays, Silver Road is completely flavourless. This neutral profile makes it a versatile addition for DIY clay blends, crunchy cookies, and other textural creations where the goal is pure crunch without altering flavour. The structure is clean and consistent — no grit, no stickiness — just a crisp mineral bite that texture lovers appreciate.\u003c\/p\u003e\n\u003ch3 data-end=\"910\" data-start=\"888\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1237\" data-start=\"911\"\u003eSilver Road is known for its dusty surface and snappy break. The clay fractures cleanly with a firm bite before crumbling lightly, creating a crisp crunch that is strong yet refined. It remains non-gritty and non-sticky throughout the experience, delivering a clean, satisfying texture ideal for mixing or enjoying on its own.\u003c\/p\u003e\n\u003ch3 data-end=\"1258\" data-start=\"1239\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1541\" data-start=\"1259\"\u003eThis clay is intentionally neutral. There are no earthy, smoky, or mineral flavour notes — the experience is entirely textural. Its lack of taste makes it perfect for pairing with other clays or incorporating into DIY clay treats where crunch is desired without influencing flavour.\u003c\/p\u003e\n\u003ch3 data-end=\"1564\" data-start=\"1543\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"1883\" data-start=\"1565\"\u003eSilver Road is best appreciated as a pure crunch clay. Its medium-sized irregular chunks offer a satisfying snap and crumble that can elevate the texture of homemade clay treats or crunchy clay snacks. Whether enjoyed on its own or blended into recipes, it delivers a reliable crisp bite prized by texture enthusiasts.\u003c\/p\u003e\n\u003ch3 data-end=\"1901\" data-start=\"1885\" data-section-id=\"16zyfva\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2135\" data-start=\"1902\"\u003e\n\u003cli data-end=\"1949\" data-start=\"1902\" data-section-id=\"l3rzbr\"\u003e\n\u003cp data-end=\"1949\" data-start=\"1904\"\u003eHand-foraged natural clay from Montana, USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1994\" data-start=\"1950\" data-section-id=\"d53yt9\"\u003e\n\u003cp data-end=\"1994\" data-start=\"1952\"\u003eCrisp, snappy texture with dusty surface\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2039\" data-start=\"1995\" data-section-id=\"1e09uvr\"\u003e\n\u003cp data-end=\"2039\" data-start=\"1997\"\u003eCompletely flavourless for versatile use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2079\" data-start=\"2040\" data-section-id=\"wbte5o\"\u003e\n\u003cp data-end=\"2079\" data-start=\"2042\"\u003eNon-gritty and non-sticky structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2135\" data-start=\"2080\" data-section-id=\"17ljy6q\"\u003e\n\u003cp data-end=\"2135\" data-start=\"2082\"\u003eIdeal for DIY edible clay treats and crunchy blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2156\" data-start=\"2137\" data-section-id=\"bs82nj\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"2703\" data-start=\"2157\"\u003e\n\u003cli data-end=\"2195\" data-start=\"2157\" data-section-id=\"16dl7ov\"\u003e\n\u003cp data-end=\"2195\" data-start=\"2159\"\u003e\u003cstrong data-end=\"2168\" data-start=\"2159\"\u003eSize:\u003c\/strong\u003e Medium, irregular chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2217\" data-start=\"2196\" data-section-id=\"qvky5g\"\u003e\n\u003cp data-end=\"2217\" data-start=\"2198\"\u003e\u003cstrong data-end=\"2209\" data-start=\"2198\"\u003eWeight:\u003c\/strong\u003e 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2256\" data-start=\"2218\" data-section-id=\"17pr6rz\"\u003e\n\u003cp data-end=\"2256\" data-start=\"2220\"\u003e\u003cstrong data-end=\"2230\" data-start=\"2220\"\u003eShape:\u003c\/strong\u003e Naturally broken pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2283\" data-start=\"2257\" data-section-id=\"d8nuod\"\u003e\n\u003cp data-end=\"2283\" data-start=\"2259\"\u003e\u003cstrong data-end=\"2270\" data-start=\"2259\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2338\" data-start=\"2284\" data-section-id=\"u0z71t\"\u003e\n\u003cp data-end=\"2338\" data-start=\"2286\"\u003e\u003cstrong data-end=\"2298\" data-start=\"2286\"\u003eTexture:\u003c\/strong\u003e Dusty, snappy, non-gritty, non-sticky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2376\" data-start=\"2339\" data-section-id=\"12tkfsr\"\u003e\n\u003cp data-end=\"2376\" data-start=\"2341\"\u003e\u003cstrong data-end=\"2359\" data-start=\"2341\"\u003eCrunch factor:\u003c\/strong\u003e 5 – very crisp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2434\" data-start=\"2377\" data-section-id=\"z8u5de\"\u003e\n\u003cp data-end=\"2434\" data-start=\"2379\"\u003e\u003cstrong data-end=\"2397\" data-start=\"2379\"\u003eTaste profile:\u003c\/strong\u003e Neutral — textural experience only\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2484\" data-start=\"2435\" data-section-id=\"bu6i39\"\u003e\n\u003cp data-end=\"2484\" data-start=\"2437\"\u003e\u003cstrong data-end=\"2453\" data-start=\"2437\"\u003eIngredients:\u003c\/strong\u003e 100% natural grey earth clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2535\" data-start=\"2485\" data-section-id=\"bwwksz\"\u003e\n\u003cp data-end=\"2535\" data-start=\"2487\"\u003e\u003cstrong data-end=\"2509\" data-start=\"2487\"\u003eCountry of origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2565\" data-start=\"2536\" data-section-id=\"u0dp3r\"\u003e\n\u003cp data-end=\"2565\" data-start=\"2538\"\u003e\u003cstrong data-end=\"2549\" data-start=\"2538\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2703\" data-start=\"2566\" data-section-id=\"ayp0qm\"\u003e\n\u003cp data-end=\"2703\" data-start=\"2568\"\u003e\u003cstrong data-end=\"2597\" data-start=\"2568\"\u003eTraditional clay origins:\u003c\/strong\u003e Foraged from the mineral-rich grey soils of Montana, known for clean mineral structure and crisp texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2723\" data-start=\"2705\" data-section-id=\"xn75fb\"\u003eAvailability\u003c\/h3\u003e\n\u003cp data-end=\"2835\" data-start=\"2724\"\u003eLimited and rare — a pure textural clay experience, perfect for DIY culinary creations and crunchy indulgences.\u003c\/p\u003e\n\u003chr data-end=\"3624\" data-start=\"3621\"\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3987\" data-start=\"3626\"\u003e\u003cem\u003e\u003cstrong data-end=\"3641\" data-start=\"3626\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53427937509703,"sku":"0307120250","price":7.5,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53427937542471,"sku":"0307120251","price":16.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3329bfb7-8cea-4555-bed6-12d14f236289.png?v=1760145300"},{"product_id":"lavi-dirt-sticks","title":"Lavi's Dirt Sticks - Unbaked Terracotta treats","description":"\u003cp data-start=\"161\" data-end=\"628\"\u003eUnbaked brown terracotta crafted into convenient stick form, Lavis Dirt Sticks are perfect for enjoying authentic dirt in a portable, easy-to-handle shape. Partially roasted to achieve a silky smooth texture, they deliver minimal chewable grit and are non-sticky, dissolving delightfully on the palate. The firm, chalky coating with a slightly powdery interior makes every bite an indulgent, medium-crunch experience for true clay enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"655\"\u003e\u003cstrong data-start=\"631\" data-end=\"640\"\u003eSize:\u003c\/strong\u003e Approx 12-15cm long\u003c\/p\u003e\n\u003cp data-start=\"658\" data-end=\"682\"\u003e\u003cstrong data-start=\"658\" data-end=\"669\"\u003eWeight:\u003c\/strong\u003e x2 per packet, Up to 130g\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"703\"\u003e\u003cstrong data-start=\"685\" data-end=\"695\"\u003eShape:\u003c\/strong\u003e Stick\u003c\/p\u003e\n\u003cp data-start=\"706\" data-end=\"736\"\u003e\u003cstrong data-start=\"706\" data-end=\"717\"\u003eColour:\u003c\/strong\u003e Grey as Unbaked\u003c\/p\u003e\n\u003cp data-start=\"739\" data-end=\"827\"\u003e\u003cstrong data-start=\"739\" data-end=\"751\"\u003eTexture:\u003c\/strong\u003e Firm, chalky coating, slightly powdery, minimal chewable grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"830\" data-end=\"869\"\u003e\u003cstrong data-start=\"830\" data-end=\"848\"\u003eCrunch Factor:\u003c\/strong\u003e 5 (medium crunchy)\u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1088\"\u003e\u003cstrong data-start=\"872\" data-end=\"890\"\u003eTaste Profile:\u003c\/strong\u003e Lovely topsoil taste, strong muddy flavour, very flavorful treat for dirt lovers; hints of fresh rain and earthy soil; slightly earthy, fresh soil taste with subtle mineral notes, creamy when wet\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1158\"\u003e\u003cstrong data-start=\"1091\" data-end=\"1107\"\u003eIngredients:\u003c\/strong\u003e Unbaked brown terracotta clay, partially roasted\u003c\/p\u003e\n\u003cp data-start=\"1161\" data-end=\"1191\"\u003e\u003cstrong data-start=\"1161\" data-end=\"1183\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"1194\" data-end=\"1216\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1205\"\u003eVendor:\u003c\/strong\u003e Dr. Lavi\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"2032\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1248\"\u003eTraditional Clay Origins:\u003c\/strong\u003e India has a rich history of using terracotta clay both for functional and edible purposes. Regions such as Uttar Pradesh, Rajasthan, and West Bengal are renowned for their high-quality terracotta, historically used to make earthenware pots, water vessels, and traditional cooking utensils. In addition to these functional uses, certain clays have been consumed for centuries in rural communities as part of pica practices, prized for their mineral content and natural flavour. The artisanal techniques of shaping, drying, and partially roasting clay have been refined over generations, creating clays that are safe, texturally satisfying, and rich in earthy taste. Lavis Dirt Sticks draw on this centuries-old tradition, offering a direct connection to India’s terracotta heritage.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Sticks (100g)","offer_id":53431757078855,"sku":"04050400232","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"2 whole Sticks (130g)","offer_id":53431757046087,"sku":"0405040023","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_fc84bc3e-d8ff-4d0b-9d44-39bab7ebf760.png?v=1760148477"},{"product_id":"red-nakumatt-edible-clay-for-pica-copy","title":"Almond Clay - Nutty Indian raw clay chunks","description":"\u003cp data-start=\"138\" data-end=\"824\"\u003eAlmond Clay is a mild, soothing raw edible clay with that classic \u003cem data-start=\"227\" data-end=\"243\"\u003ecementy-earthy\u003c\/em\u003e satisfaction that many crave. Naturally sun-dried and completely free from additives, this clay offers a clean, mineral-rich crunch and a gentle, grounding aroma. It delivers a smooth, crunchy bite that breaks into soft shards — never sticky, never gritty — reminiscent of a crisp biscuit or soft nakumat. Its taste is distinctly cementy with fresh earth tones, hints of rain-on-mud freshness, and a subtle nutty undertone (though it contains no almonds or nuts). A perfect beginner-friendly choice for those who enjoy a cement-dirt combo with an easy crunch and natural finish.\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"826\" data-end=\"835\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"866\" data-end=\"877\"\u003eWeight:\u003c\/strong\u003e Approx. 250 grams per pack\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"907\" data-end=\"917\"\u003eShape:\u003c\/strong\u003e Irregular, broken pieces with sharp, dry edges\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"967\" data-end=\"978\" data-is-only-node=\"\"\u003eColour:\u003c\/strong\u003e Light grey to soft brown tones\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1024\"\u003eTexture:\u003c\/strong\u003e Crunchy, then breaks apart easily; smooth with low grit\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1083\" data-end=\"1101\"\u003eCrunch Factor:\u003c\/strong\u003e Medium 3 — soft shards with a clean snap\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1161\"\u003eTaste Profile:\u003c\/strong\u003e Cementy with earthy tones, rain-on-mud freshness, and faint nutty notes\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1252\"\u003eIngredients:\u003c\/strong\u003e 100% natural raw clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1329\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1343\" data-end=\"1354\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1366\" data-end=\"1395\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally sourced from mineral-rich Indian soil where natural sun-dried clays are enjoyed for their clean, cement-like crunch and subtle earthy aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52663086317895,"sku":"0305020100","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52663086285127,"sku":"0305020101","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_665133b5-be9e-423a-bc71-53969fd777ad.png?v=1761169061"},{"product_id":"christmas-or-xmas-clay-edible-clay-for-pica","title":"Christmas (Xmass) Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"172\" data-end=\"739\"\u003eChristmas Clay is a festive favourite — mildly roasted, semi-smoky, and delightfully crunchy from start to finish. Known for its balanced \u003cem data-start=\"333\" data-end=\"349\"\u003ecementy-earthy\u003c\/em\u003e character and smooth, endless crunch, this variety feels like a celebration in every bite. It’s dense and snappy, breaking into countless fine shards that stay crisp without ever turning creamy, gritty, or sticky. The flavour blends bold cement tones with gentle metallic hints, mild earthiness, and that nostalgic faint dust aroma when wet — reminiscent of Rose Clay and Megan combined.\u003c\/p\u003e\n\u003cp data-start=\"741\" data-end=\"1067\"\u003eNaturally sun-dried and completely additive-free, Christmas Clay carries a pleasant roasted scent and mineral-rich taste that make it especially popular around the holidays. Its warm tones and festive aroma give it a comforting, seasonal appeal — a true winter delight for clay lovers who crave something earthy yet special.\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1069\" data-end=\"1078\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1120\"\u003eWeight:\u003c\/strong\u003e Select from 100g and 250g\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1150\" data-end=\"1160\"\u003eShape:\u003c\/strong\u003e Medium, irregular broken pieces with sharp edges\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1223\"\u003eColour:\u003c\/strong\u003e Warm grey to reddish-brown tones\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1271\"\u003eTexture:\u003c\/strong\u003e Crunchy and dense; breaks into endless little shards, never sticky or creamy\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1351\" data-end=\"1369\"\u003eCrunch Factor:\u003c\/strong\u003e 3 — snappy, long-lasting crunch\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1425\"\u003eTaste Profile:\u003c\/strong\u003e Bold cement taste with mild earthiness, faint metallic notes, and a hint of dust aroma when wet\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1524\" data-end=\"1540\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1621\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1635\" data-end=\"1646\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1658\" data-end=\"1687\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally prepared during winter months in India, where seasonal roasted clays are enjoyed for their warmth, mineral richness, and crisp, festive crunch\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53783779115335,"sku":"03050201420","price":2.49,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677387419975,"sku":"0305020142","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677387387207,"sku":"0305020143","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/12_3226fe3b-4ecb-47a0-b7bb-2c7cd1bbd90e.png?v=1762216109"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/7.png?v=1749558997","url":"https:\/\/earthycrunch.co.uk\/collections\/greys.oembed?page=2","provider":"Earthy Crunch UK","version":"1.0","type":"link"}