{"title":"HARD + CRUNCHY","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDense clays, pots \u0026amp; serious crunch\u003c\/p\u003e","products":[{"product_id":"indian-terracotta-roll-pots-edible-clay-pot","title":"Indian Terracotta Rolled Clay Pots","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"That unmistakable clay-pot crack followed by warm terracotta earth and dusty mineral crumble\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRoll Pots are handcrafted Indian terracotta vessels made from natural red earth clays and fired using traditional pottery methods. These miniature clay pots offer a classic terracotta experience with a satisfying crunch, rich earthy flavour, and the unmistakable aroma of sun-baked clay. Their cylindrical shape and rustic appearance reflect centuries of Indian pottery traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in two traditional varieties, each offers a slightly different sensory profile. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOrange Terracotta\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e version delivers a classic clay-pot flavour with clean earthy notes and a traditional terracotta aroma. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRed Terracotta\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e version contains a blend of red terracotta clay and Red Khadi, creating a deeper red colour, stronger mineral character, and richer earthy flavour with subtle iron-rich undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese miniature vessels provide a crunchy yet approachable texture that breaks into a powdery, earthy finish while retaining the authentic character of traditional Indian pottery. Rooted in India's long history of terracotta craftsmanship, Roll Pots offer a nostalgic sensory experience reminiscent of clay cookware, village pottery workshops, and rain-soaked earth.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm fired shell with a crunchy break and powdery terracotta finish\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy clay-pot notes, baked earth, dusty minerals, and warm terracotta richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta lovers, ASMR crunches, earthy flavour enthusiasts, traditional clay collectors\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A classic Indian clay-pot experience with authentic terracotta flavour and satisfying crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens when soaked, becoming muddier and more aromatic while retaining clay-pot character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta, rain-soaked earth, dusty minerals, baked clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies by piece selection\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cylindrical clay pots\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Available in traditional Orange Terracotta or deeper Red Terracotta tones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Various, Lavi, Earthen Clay Pot, Punjabi Ki Mitti\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta pottery has been produced throughout India for thousands of years using mineral-rich red earths shaped into vessels for cooking, storage, and everyday use. The Red variety incorporates traditional Red Khadi clay, adding greater mineral depth and a stronger earthy profile while maintaining the authentic terracotta character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x1 Roll Pot \/ Red Terracotta","offer_id":52727185080647,"sku":"0205080004","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"x1 Roll Pot \/ Orange Terracotta","offer_id":54100487405895,"sku":"0205080004","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"Broken Pots (100g) \/ Red Terracotta","offer_id":53934799683911,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"Broken Pots (100g) \/ Orange Terracotta","offer_id":54100487438663,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"x3 Roll Pots \/ Red Terracotta","offer_id":52722282791239,"sku":"0205080005","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"x3 Roll Pots \/ Orange Terracotta","offer_id":54100487471431,"sku":"0205080005","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"x5 Roll Pots \/ Red Terracotta","offer_id":52722282824007,"sku":"0205080006","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"x5 Roll Pots \/ Orange Terracotta","offer_id":54100487504199,"sku":"0205080006","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0917a22e-484a-4a5a-9560-b699d0f72a5c.png?v=1762904400"},{"product_id":"indian-terracotta-mini-gullak-pots-edible-clay-pot","title":"Mini Whole Gullak - Edible Indian Terracotta Clay Pots","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMini Gullak Pots are handcrafted Indian terracotta piggy-bank pots made from natural brown clay and inspired by the traditional gullaks found throughout rural India. These miniature clay vessels feature the classic rounded shape and coin slot design that has symbolised saving and simplicity for generations. Crafted from mineral-rich terracotta earth, they deliver an authentic clay-pot experience with a satisfying crunch, warm earthy flavour, and nostalgic aroma of sun-baked soil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach pot is individually handmade, resulting in natural variations in shape, colour, and texture that reflect traditional pottery craftsmanship. The firm fired exterior breaks with a clean crunch before softening into a powdery terracotta finish, while the flavour carries familiar notes of warm earth, baked clay, and subtle smoky minerals. Popular among lovers of earthy textures, terracotta aromas, ASMR experiences, and traditional clay forms, Mini Gullak Pots offer a distinctive sensory connection to India's long-standing pottery heritage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm fired shell with a crunchy snap and powdery terracotta breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm earth, baked clay, dusty minerals, and gentle terracotta richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta lovers, ASMR crunches, traditional clay collectors, sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A nostalgic Indian clay-pot experience combining traditional craftsmanship with satisfying terracotta crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens when dampened, releasing deeper clay-pot aromas and a smoother earthy texture\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sun-baked soil, terracotta pottery, warm earth, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approx. 115-135g per pot\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Traditional rounded gullak pot with coin slot\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep reddish-brown with natural terracotta variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Punjabi Ki Mitti\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gullaks have been handcrafted throughout India for generations as traditional clay savings pots found in homes and village markets. Made from the same mineral-rich terracotta used for cookware and household vessels, they reflect India's enduring connection to pottery, craftsmanship, and earth-based traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51759112192327,"sku":"0205080007","price":7.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0c9752b4-019b-41b4-a817-b94b20a9e381.png?v=1767319786"},{"product_id":"indian-large-whole-clay-pot","title":"Large Whole Kolkota\/Lassi Clay Pot - Edible mineral-rich Indian Terracotta","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-14\" data-turn-id=\"request-WEB:e994f294-4581-43e6-9d18-c8eb0fc828e7-45\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-id=\"153d030d-c817-4633-89f9-0c2775c69764\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"216\" data-end=\"235\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"236\" data-end=\"596\"\u003eThe Indian Large Whole Kolkota Clay Pot is a beautifully hand-shaped terracotta vessel crafted from 100% traditional Indian clay and sun-dried to create a firm, crisp outer shell. Inspired by classic earthen pots used across India for cooking, storage, and ritual purposes, this piece reflects the timeless beauty of natural terracotta craftsmanship.\u003c\/p\u003e\n\u003cp data-start=\"598\" data-end=\"1052\"\u003eIts thin, snappy walls break cleanly with a satisfying snap, revealing a light, earthy interior that captures the essence of fired clay. The warm terracotta tones and subtle clay marbling highlight its handmade origins, making each pot slightly unique. Whether enjoyed as a tactile clay experience, broken into stashable pieces, or displayed as part of a clay collection, this pot offers a grounding connection to traditional Indian clay culture.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1054\" data-end=\"1073\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cul data-start=\"1074\" data-end=\"1329\"\u003e\n\u003cli data-section-id=\"iekhx9\" data-start=\"1074\" data-end=\"1126\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1126\"\u003eVery thin, crisp walls that deliver a clean snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bkwo6v\" data-start=\"1127\" data-end=\"1189\"\u003e\n\u003cp data-start=\"1129\" data-end=\"1189\"\u003eFirm structure breaks neatly into chunks with minimal grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14ymuhy\" data-start=\"1190\" data-end=\"1251\"\u003e\n\u003cp data-start=\"1192\" data-end=\"1251\"\u003eSmooth interior that breaks down easily without roughness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"18ejc12\" data-start=\"1252\" data-end=\"1329\"\u003e\n\u003cp data-start=\"1254\" data-end=\"1329\"\u003eClean, satisfying crunchy texture ideal for snapping or stash exploration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1331\" data-end=\"1347\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cul data-start=\"1348\" data-end=\"1533\"\u003e\n\u003cli data-section-id=\"1rqd21x\" data-start=\"1348\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1350\" data-end=\"1400\"\u003eLight earthy flavour with baked terracotta notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10y96er\" data-start=\"1401\" data-end=\"1442\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1442\"\u003eSubtle topsoil and mineral undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h8o6x7\" data-start=\"1443\" data-end=\"1497\"\u003e\n\u003cp data-start=\"1445\" data-end=\"1497\"\u003eHints of petrichor evoke sun-dried clay after rain\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1old0um\" data-start=\"1498\" data-end=\"1533\"\u003e\n\u003cp data-start=\"1500\" data-end=\"1533\"\u003eClean, natural, grounding taste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1535\" data-end=\"1553\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1554\" data-end=\"1872\"\u003eThis Kolkota Clay Pot offers a classic \u003cstrong data-start=\"1593\" data-end=\"1633\"\u003eIndian terracotta sensory experience\u003c\/strong\u003e. Its tactile snap, earthy aroma, and rustic terracotta appearance create a satisfying exploration of natural clay textures. It can be enjoyed whole, broken into chunks, or paired with clay powders to explore layered textures and flavours.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1874\" data-end=\"1889\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1890\" data-end=\"2264\"\u003e\n\u003cli data-section-id=\"1brlodu\" data-start=\"1890\" data-end=\"1944\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1944\"\u003eHand-shaped traditional Indian terracotta clay pot\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xo46fg\" data-start=\"1945\" data-end=\"1987\"\u003e\n\u003cp data-start=\"1947\" data-end=\"1987\"\u003eThin, crisp walls with satisfying snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ck4m74\" data-start=\"1988\" data-end=\"2041\"\u003e\n\u003cp data-start=\"1990\" data-end=\"2041\"\u003eWarm terracotta colour with natural clay marbling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16g9pcf\" data-start=\"2042\" data-end=\"2086\"\u003e\n\u003cp data-start=\"2044\" data-end=\"2086\"\u003eClean, crunchy texture with minimal grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"toiyb3\" data-start=\"2087\" data-end=\"2133\"\u003e\n\u003cp data-start=\"2089\" data-end=\"2133\"\u003eLight earthy flavour with baked clay notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1e61x4o\" data-start=\"2134\" data-end=\"2196\"\u003e\n\u003cp data-start=\"2136\" data-end=\"2196\"\u003eIdeal for snapping, breaking into chunks, or stash storage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fhmay3\" data-start=\"2197\" data-end=\"2264\"\u003e\n\u003cp data-start=\"2199\" data-end=\"2264\"\u003eHandmade piece reflecting traditional Indian clay craftsmanship\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2266\" data-end=\"2284\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2285\" data-end=\"3142\"\u003e\n\u003cli data-section-id=\"q44d68\" data-start=\"2285\" data-end=\"2358\"\u003e\n\u003cp data-start=\"2287\" data-end=\"2358\"\u003e\u003cstrong data-start=\"2287\" data-end=\"2296\"\u003eSize:\u003c\/strong\u003e Approximately 8–12 cm height (handmade; variation expected)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"53y8f\" data-start=\"2359\" data-end=\"2388\"\u003e\n\u003cp data-start=\"2361\" data-end=\"2388\"\u003e\u003cstrong data-start=\"2361\" data-end=\"2372\"\u003eWeight:\u003c\/strong\u003e Varies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fb5i7f\" data-start=\"2389\" data-end=\"2450\"\u003e\n\u003cp data-start=\"2391\" data-end=\"2450\"\u003e\u003cstrong data-start=\"2391\" data-end=\"2401\"\u003eShape:\u003c\/strong\u003e Classic rounded Indian clay pot with flat base\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"171xgx6\" data-start=\"2451\" data-end=\"2516\"\u003e\n\u003cp data-start=\"2453\" data-end=\"2516\"\u003e\u003cstrong data-start=\"2453\" data-end=\"2464\"\u003eColour:\u003c\/strong\u003e Warm terracotta orange with natural clay marbling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ijyb75\" data-start=\"2517\" data-end=\"2588\"\u003e\n\u003cp data-start=\"2519\" data-end=\"2588\"\u003e\u003cstrong data-start=\"2519\" data-end=\"2531\"\u003eTexture:\u003c\/strong\u003e Very hard, thin and crisp with clean snap and low grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1os4cfx\" data-start=\"2589\" data-end=\"2629\"\u003e\n\u003cp data-start=\"2591\" data-end=\"2629\"\u003e\u003cstrong data-start=\"2591\" data-end=\"2609\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Snappy crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"eny2k3\" data-start=\"2630\" data-end=\"2717\"\u003e\n\u003cp data-start=\"2632\" data-end=\"2717\"\u003e\u003cstrong data-start=\"2632\" data-end=\"2650\"\u003eTaste Profile:\u003c\/strong\u003e Baked clay, topsoil depth, subtle petrichor, clean earthy finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1qd3j6n\" data-start=\"2718\" data-end=\"2766\"\u003e\n\u003cp data-start=\"2720\" data-end=\"2766\"\u003e\u003cstrong data-start=\"2720\" data-end=\"2736\"\u003eIngredients:\u003c\/strong\u003e 100% Indian terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2767\" data-end=\"2799\"\u003e\n\u003cp data-start=\"2769\" data-end=\"2799\"\u003e\u003cstrong data-start=\"2769\" data-end=\"2791\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yicr68\" data-start=\"2800\" data-end=\"2832\"\u003e\n\u003cp data-start=\"2802\" data-end=\"2832\"\u003e\u003cstrong data-start=\"2802\" data-end=\"2813\"\u003eVendor:\u003c\/strong\u003e Clays All Around, Earthen Clay Pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"stb2ju\" data-start=\"2833\" data-end=\"3142\"\u003e\n\u003cp data-start=\"2835\" data-end=\"3142\"\u003e\u003cstrong data-start=\"2835\" data-end=\"2864\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Terracotta pots like this have been handcrafted in India for centuries and used for storing grains, water, and offerings. Their breathable clay structure and mineral-rich earth give them a distinctive aroma and grounding presence deeply connected to daily life and tradition.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3144\" data-end=\"3147\"\u003e\n\u003cp data-start=\"3149\" data-end=\"3514\"\u003e\u003cem\u003e\u003cstrong data-start=\"3149\" data-end=\"3164\"\u003eDisclaimer:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"3164\" data-end=\"3167\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 75g","offer_id":53844674281799,"sku":"02050300291","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g","offer_id":53844674314567,"sku":"02050300292","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Up to 150g","offer_id":53844674347335,"sku":"02050300293","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/11_acfd5ad8-e4be-4aa5-8831-0b3b1efc6fe1.png?v=1754166276"},{"product_id":"mini-terracotta-pots-natural-edible-clay","title":"Indian Edible Terracotta - Rustic Mini Hand-rolled Clay Pots","description":"\u003cblockquote\u003e\n\u003ch4 class=\"isSelectedEnd\"\u003e\"Ultra-hard terracotta snaps with a gritty, rain-soaked earth finish.\"\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMini Terracotta Pots are natural Indian clay treats known for their ultra-hard ceramic crunch and rich baked-earth mineral profile. These miniature hand-rolled clay pots and broken terracotta segments deliver a bold sensory experience, with notes of topsoil, iron-rich terracotta, rain-soaked earth and dry mineral dust. The texture offers a gritty, tile-like finish with distinctive fired-earth character, making them particularly suited to experienced clay enthusiasts, loud ASMR crunch sessions and anyone drawn to strong, resistant textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally inspired by Indian terracotta vessel-making, these miniature pieces reflect the rustic character of fired earth used for generations in everyday vessels and storage. Their dense ceramic structure creates a particularly resistant crunch before breaking down into a gritty, earthy crumble, giving them a strong and unmistakable terracotta experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Extremely hard ceramic crunch with a gritty, earthy crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep baked terracotta and iron-forward earth, with topsoil, petrichor and dry mineral notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 5 – Very Hard\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, ASMR crunch lovers, terracotta fans and strong-texture seekers\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold fired-earth experience with resistant tile-like snaps, gritty mineral breakdown and rich rain-soaked terracotta character when softened.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soaking softens the dense structure into a muddy, earthy crumble while retaining some of its characteristic mineral density.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, baked terracotta, wet soil, iron minerals and dry clay dust\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Miniature clay pots and broken terracotta segments\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rich orange through to deep reddish-brown terracotta tones, with natural variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Brown Terracotta Clay (No preservatives, additives, alcohol or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Punjabi Ki Mitti\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Inspired by traditional Indian terracotta vessels historically used for cooling water, storing grains and everyday household purposes. These miniature pots retain the rustic fired-earth character and dense ceramic texture associated with traditional Indian terracotta craftsmanship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53721076597063,"sku":"02050400261","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53721076629831,"sku":"02050400262","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_30411a86-e4b4-45fc-8ee9-82f4e28ac7f5.png?v=1767313669"},{"product_id":"dryfruit-clay-natural-edible-clay","title":"Dryfruit Clay - Bestselling Smoky Indian Roasted edible clay","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\"\u003cmeta charset=\"utf-8\"\u003eA bold roasted snap with the unmistakable smoky finish Dryfruit lovers crave\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDryfruit Clay is a natural Indian roasted clay known for its firm crunchy texture and bold smoky mineral flavour profile. These naturally formed clay chunks deliver a satisfying sensory experience with notes of roasted earth, charcoal, warm minerals, subtle natural sweetness, and deep smoky clay. Each piece begins with a crisp, robust bite before quickly breaking down into a clean, powdery crumble with a lingering roasted finish. The texture offers a dry, satisfying crunch with no gritty residue, making it one of India's most recognisable roasted clay varieties. Traditionally associated with India's long-standing practice of roasting natural clays to intensify their flavour, aroma, and crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm roasted crunch with a fast, powdery crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted smoky clay, charcoal, warm minerals, earthy sweetness and deep mineral notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, crunch enthusiasts, ASMR, and experienced clay collectors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e An intensely aromatic roasted clay that delivers a crisp smoky snap before melting into a smooth, earthy mineral crumble full of traditional character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy paste while maintaining its rich roasted mineral profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, charcoal, smoky minerals, warm clay, subtle sweet earth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Available in 100 g or 250 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural irregular chunks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural deep black with subtle mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Roasted Dryfruit Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dryfruit clay has long been appreciated throughout parts of India, where naturally occurring dark clays are traditionally roasted to enhance their crispness, smoky aroma, and complex mineral character. This age-old preparation method creates the distinctive charcoal-like finish and satisfying crunch that have made Dryfruit Clay one of the most sought-after traditional roasted earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-tested\/Lab-tested (as stated by Vendor)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54294368551239,"sku":null,"price":0.79,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53697480229191,"sku":"03050201122","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52638802411847,"sku":"03050201121","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52638802444615,"sku":"0305020113","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_022cd7d1-4d2a-42b2-88f7-ddbc1f0627b2.png?v=1761675081"},{"product_id":"half-roasted-nakumatt-roasted-indian-edible-clay","title":"Half Roasted Nakumatt - Best Selling semi-roasted Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHalf Roasted Nakumatt is a natural Indian clay known for its powerful crunch and intensely earthy mineral profile. Made from premium Nakumatt clay and partially roasted using traditional preparation methods, these dense chunks deliver a bold sensory experience with notes of burnt clay, wet cement, petrichor, and cave-like mineral earthiness. The roasting process creates crisp outer edges while preserving the dense character of the interior, producing a distinctive contrast between roasted intensity and natural clay depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePopular among lovers of strong crunchy clays, ASMR textures, and mineral-rich sensory materials, Half Roasted Nakumatt offers a satisfying hard crunch followed by a dense earthy breakdown. Traditionally associated with Indian geophagy practices, this clay is valued for its robust texture, atmospheric flavour profile, and deeply grounding character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense roasted chunks with crisp edges and a heavy mineral crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Burnt clay, wet cement, petrichor, mineral earthiness, cave-like undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, ASMR enthusiasts, experienced clay enthusiasts\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold roasted clay with intense crunch, deep mineral flavour, and a satisfying balance between crispness and density.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, rain-soaked stone, burnt clay, damp earth, mineral cave notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and natural broken segments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Grey with darker roasted patches and natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Half Roasted Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt clay has long been valued within Indian clay traditions for its dense mineral structure and rich earthy flavour. Partial roasting enhances the aroma and texture while preserving some of the clay's natural depth, creating a unique sensory profile that combines roasted intensity with the character of raw earth.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54500561682759,"sku":null,"price":0.79,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53697475215687,"sku":"03050201182","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52677829034311,"sku":"0305020118","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677829001543,"sku":"0305020119","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bf0ec7-5dff-4ae4-9fe3-02789d2fdc88.png?v=1758675893"},{"product_id":"smoked-nakumatt-natural-edible-clay","title":"Smoked Nakumatt  - Smoky Edible Indian clay chunks","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A hard smoky crunch with deep roasted earth and mineral notes.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eSmoked Nakumatt\u003cspan\u003e is a bold, intensely roasted Indian clay made from authentic Nakumatt clay. Known for its exceptionally hard texture, deep charcoal colour and powerful smoky aroma, these irregular chunks and occasional slab-like pieces deliver a sharp, gritty crunch with a distinctly roasted character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe flavour profile is unapologetically earthy and atmospheric, combining deep mineral notes with smoky undertones reminiscent of basement dust, warm asphalt and the faint petrol-like character sometimes associated with heavily roasted clays. Each piece offers a dense, commanding crunch followed by a dry, mineral-rich finish, making Smoked Nakumatt a particularly distinctive choice for experienced clay enthusiasts who enjoy strong flavours and seriously hard textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with Indian clay use and geophagia practices, Nakumatt clays are valued for their dense structure and pronounced earthy character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Exceptionally hard, dry and gritty, breaking into coarse fragments with a firm roasted crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deeply smoky and mineral-rich, with earthy notes of dusty earth, asphalt and subtle petrol-like undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e4 – Medium Hard\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts \/ serious crunch lovers \/ ASMR \/ slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A powerful, ultra-hard clay experience for anyone who prefers intense smoky aromas, dense crunch and bold mineral character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSharp dense crunch\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light dampening can soften the outer surface slightly, while the dense interior generally remains firm and compact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay \/ roasted earth \/ dusty minerals \/ warm asphalt \/ faint petrol\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and occasional slab-like pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Charcoal grey to deep grey, with darker smoked and blackened edges\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Smoked Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt clay originates from mineral-rich Indian soils and is traditionally associated with clay consumption and geophagia practices in parts of South Asia. The smoking and roasting process gives this particular preparation its darker appearance, stronger aroma and distinctive roasted character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lab Tested – According to Vendor\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54500591534407,"sku":null,"price":0.79,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53697471775047,"sku":"03050201342","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639067636039,"sku":"0305020134","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52639067668807,"sku":"0305020135","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_ca880aa6-6047-4413-a497-a186da75d849.png?v=1750109923"},{"product_id":"crystal-nakumatt-indian-edible-clay","title":"Crystal Nakumatt - Fresh water\/mineral-rich Indian Clay","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Pale, mineral-rich and stone-like, with a clean crunch and a fresh earthy finish.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCrystal Nakumatt is a visually striking Indian clay with a pale, almost translucent appearance and a clean, mineral-rich sensory profile. Unlike darker roasted and smoked Nakumatt varieties, Crystal Nakumatt retains a lighter, fresher character, allowing its subtle earthy and mineral qualities to come through.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe chunky slabs and naturally broken fragments have a distinctive stone-like appearance, with a firm, granular texture that delivers a controlled medium crunch before breaking down into a fine, earthy crumble. Its understated flavour and refined mineral character make it a particularly interesting variety for those who prefer cleaner, gentler clays rather than heavy roasted profiles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with Indian clay use and geophagia practices, Crystal Nakumatt offers a quieter, more mineral-forward clay experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smooth granular bite with a clean, dry crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mild mineral earthiness with a cool, clean finish\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Collectors, beginners, subtle clay lovers, ASMR and mineral-focused sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A calm and refined clay with a balanced mineral profile, ideal for those who prefer lighter natural clays over strongly roasted varieties.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Clean crunch \/ crisp snap \/ fine crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes softer and more cohesive when dampened, with its granular mineral character remaining noticeable\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh earth, dry stone and dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sample, 50g, 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Chunky fragments and slabs with naturally broken flat edges\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pale grey to lightly translucent mineral tones with a subtle natural shimmer\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% natural Crystal Nakumatt clay, no preservatives, additives, alcohol or colourings\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crystal Nakumatt is sourced from selected Indian clay deposits and represents a lighter, less heavily roasted style of traditional Nakumatt clay. Its pale appearance and mineral-forward character make it particularly distinctive among Indian clay varieties.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lab-Tested, not certified\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54590855741767,"sku":null,"price":0.79,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":54590855774535,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52770408956231,"sku":"04050302991","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52770408988999,"sku":"04050302992","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_2ccdc992-0631-4693-867d-df3fef267132.png?v=1750110207"},{"product_id":"mexican-terracotta-stash-450g-with-keepsake-compartmented-storage-box","title":"All Latin American Clay Experience Sampler – Stash Box included - Edible terracottas, dirts, barros terrones, and kaolins from across Latin America","description":"\u003ch3 data-end=\"20\" data-start=\"0\" data-section-id=\"1n8lizy\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"385\" data-start=\"22\"\u003eThe Latin American Sampler is a thoughtfully curated collection of authentic Mexican clay pieces, bringing together a diverse mix of textures, shapes, and traditional flavours in one versatile stash. Sourced from multiple respected vendors, including La Sobrina, this selection offers a well-rounded introduction to the depth and character of Mexican  and Colombian clay craftsmanship.\u003c\/p\u003e\n\u003cp data-end=\"481\" data-start=\"387\"\u003eInside, you’ll find any one of a variety of distinctive items (check our entire \u003ca rel=\"noopener\" href=\"https:\/\/www.earthycrunch.co.uk\/collections\/latin-america\" target=\"_blank\"\u003eLatin\u003c\/a\u003e range), each with its own texture and personality:\u003c\/p\u003e\n\u003cp data-end=\"1385\" data-start=\"936\"\u003eEach piece varies in form—from compact chunks and crisp bites to soft, crumbly segments—creating a dynamic and engaging clay experience. Textures range from smooth and firm to lightly dusty and melt-down soft, with occasional crisp snaps throughout. The overall flavour profile stays true to classic Mexican terracotta and kaolin notes: earthy, mineral-rich, with subtle dusty warmth and occasional smoky or creamy undertones depending on the piece.\u003c\/p\u003e\n\u003cp data-end=\"1656\" data-start=\"1387\"\u003ePresented in a durable, reusable plastic stash box, this sampler is designed to keep your collection fresh, organised, and ready to enjoy. Ideal for both seasoned clay enthusiasts and those looking to explore a wide spectrum of Mexican clay textures in one curated set.\u003c\/p\u003e\n\u003chr data-end=\"1661\" data-start=\"1658\"\u003e\n\u003ch3 data-end=\"1683\" data-start=\"1663\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1863\" data-start=\"1685\"\u003eA varied sensory mix ranging from soft, dusty melts to medium-crisp bites. Expect a combination of smooth firmness, crumbly breakdowns, and occasional snappy pieces for contrast.\u003c\/p\u003e\n\u003chr data-end=\"1868\" data-start=\"1865\"\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1870\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"2050\" data-start=\"1889\"\u003eClassic Mexican earthiness with layered profiles—dusty terracotta, mineral-rich kaolin, gentle smokiness, and faint creamy or coconut notes across select pieces.\u003c\/p\u003e\n\u003chr data-end=\"2055\" data-start=\"2052\"\u003e\n\u003ch3 data-end=\"2076\" data-start=\"2057\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2306\" data-start=\"2078\"\u003eThis sampler is all about variety and exploration. Each handful offers something different—whether it’s a soft, melt-in-the-mouth kaolin or a firmer, crunchy terracotta bite—making it perfect for discovering personal favourites.\u003c\/p\u003e\n\u003chr data-end=\"2311\" data-start=\"2308\"\u003e\n\u003ch3 data-end=\"2329\" data-start=\"2313\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2713\" data-start=\"2331\"\u003e\n\u003cli data-end=\"2382\" data-start=\"2331\" data-section-id=\"6v7tc\"\u003e\n\u003cp data-end=\"2382\" data-start=\"2333\"\u003eCurated mix of authentic Mexican clay varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2442\" data-start=\"2383\" data-section-id=\"13e9s6i\"\u003e\n\u003cp data-end=\"2442\" data-start=\"2385\"\u003eIncludes terracotta, barrito, kaolin, and terrón styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2490\" data-start=\"2443\" data-section-id=\"gvhq2e\"\u003e\n\u003cp data-end=\"2490\" data-start=\"2445\"\u003eWide range of textures from soft to crunchy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2553\" data-start=\"2491\" data-section-id=\"1gh232t\"\u003e\n\u003cp data-end=\"2553\" data-start=\"2493\"\u003eSubtle flavour variations including smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2597\" data-start=\"2554\" data-section-id=\"1ss91wa\"\u003e\n\u003cp data-end=\"2597\" data-start=\"2556\"\u003eComes in a reusable, airtight stash box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2652\" data-start=\"2598\" data-section-id=\"puopum\"\u003e\n\u003cp data-end=\"2652\" data-start=\"2600\"\u003eSourced from multiple vendors including La Sobrina\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2713\" data-start=\"2653\" data-section-id=\"8w959u\"\u003e\n\u003cp data-end=\"2713\" data-start=\"2655\"\u003eAvailable in selectable weights to suit your stash needs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2718\" data-start=\"2715\"\u003e\n\u003ch3 data-end=\"2739\" data-start=\"2720\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"3594\" data-start=\"2741\"\u003e\n\u003cli data-end=\"2777\" data-start=\"2741\" data-section-id=\"cjlksr\"\u003e\n\u003cp data-end=\"2777\" data-start=\"2743\"\u003e\u003cstrong data-end=\"2752\" data-start=\"2743\"\u003eSize:\u003c\/strong\u003e Mixed shapes and sizes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2831\" data-start=\"2778\" data-section-id=\"9e6j9e\"\u003e\n\u003cp data-end=\"2831\" data-start=\"2780\"\u003e\u003cstrong data-end=\"2791\" data-start=\"2780\"\u003eWeight:\u003c\/strong\u003e Varies (selectable options available)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2891\" data-start=\"2832\" data-section-id=\"11ni88t\"\u003e\n\u003cp data-end=\"2891\" data-start=\"2834\"\u003e\u003cstrong data-end=\"2844\" data-start=\"2834\"\u003eShape:\u003c\/strong\u003e Varied – chunks, bites, pieces, and crumbles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2957\" data-start=\"2892\" data-section-id=\"tg2q1n\"\u003e\n\u003cp data-end=\"2957\" data-start=\"2894\"\u003e\u003cstrong data-end=\"2905\" data-start=\"2894\"\u003eColour:\u003c\/strong\u003e Natural terracotta tones with lighter kaolin hues\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3020\" data-start=\"2958\" data-section-id=\"1votns4\"\u003e\n\u003cp data-end=\"3020\" data-start=\"2960\"\u003e\u003cstrong data-end=\"2972\" data-start=\"2960\"\u003eTexture:\u003c\/strong\u003e Smooth, firm, dusty, and occasionally crumbly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3073\" data-start=\"3021\" data-section-id=\"1tzp884\"\u003e\n\u003cp data-end=\"3073\" data-start=\"3023\"\u003e\u003cstrong data-end=\"3041\" data-start=\"3023\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – Soft to Medium hardness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3159\" data-start=\"3074\" data-section-id=\"1dh0xu6\"\u003e\n\u003cp data-end=\"3159\" data-start=\"3076\"\u003e\u003cstrong data-end=\"3094\" data-start=\"3076\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, dusty, mineral-rich with subtle smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3227\" data-start=\"3160\" data-section-id=\"1ce54hl\"\u003e\n\u003cp data-end=\"3227\" data-start=\"3162\"\u003e\u003cstrong data-end=\"3178\" data-start=\"3162\"\u003eIngredients:\u003c\/strong\u003e Natural clay (terracotta and kaolin varieties)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3261\" data-start=\"3228\" data-section-id=\"j8kohe\"\u003e\n\u003cp data-end=\"3261\" data-start=\"3230\"\u003e\u003cstrong data-end=\"3252\" data-start=\"3230\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3308\" data-start=\"3262\" data-section-id=\"fk8o3w\"\u003e\n\u003cp data-end=\"3308\" data-start=\"3264\"\u003e\u003cstrong data-end=\"3275\" data-start=\"3264\"\u003eVendor:\u003c\/strong\u003e Various (including La Sobrina)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3594\" data-start=\"3309\" data-section-id=\"24678g\"\u003e\n\u003cp data-end=\"3594\" data-start=\"3311\"\u003e\u003cstrong data-end=\"3340\" data-start=\"3311\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Mexican pottery and clay-eating traditions, this sampler brings together regional favourites—from broken pot shards (pedacería) to kaolin blends and terrón chunks—each reflecting generations of artisanal clay preparation and cultural heritage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3599\" data-start=\"3596\"\u003e\n\u003ch3 data-end=\"3615\" data-start=\"3601\" data-section-id=\"7cj1qd\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"175g","offer_id":53558021652807,"sku":"07041900891","price":17.99,"currency_code":"GBP","in_stock":false},{"title":"400g","offer_id":53558021685575,"sku":"07041900893","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_c53004c7-1622-43aa-b0fc-1ec3a4cc1909.png?v=1750723394"},{"product_id":"all-indian-clay-experience-sampler-box","title":"All Indian Clay Experience Sampler – Mixed Indian Edible Clay Collection, Stash Box included","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"85\" data-end=\"99\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"101\" data-end=\"749\"\u003eThe All Indian Clay Experience Sampler is a curated Indian clay collection known for its diverse textures, smoky mineral flavours, and full-spectrum sensory experience. This limited-edition sampler brings together a wide variety of natural Indian clays sourced from respected vendors including Clays All Around, Rose Clay, AJ Premium Clays, Hari, and Lavi. Featuring an assortment of balls, cookies, sticks, slabs, layered pieces, and pottery-style treats, this collection delivers a satisfying sensory experience with notes of roasted earth, charcoal minerals, petrichor, baked terracotta, nutty clay, petrol undertones, and soft floral sweetness.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1277\"\u003eDesigned especially for lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials, this sampler offers everything from dense smoky crunches to soft creamy melts in one organised stash box. The textures range from crisp and snappy to crumbly, layered, silky, and sandy, creating a complete exploration of India’s traditional clay styles and sensory profiles. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1277\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe larger Boxes usually include:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Punjabi Ki Mitti\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Slate Pencils\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Dryfruit Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Half Roasted Nakumatt Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Red Nakumatt Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- One of our Indian roasted butter clays (Red, Grey, Yellow)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Indian Clay Treats of varying flavours (Smoky, Cementy, Iron-Rich, Earthy, Mineral-Rich, Creamy\/Chalky)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1279\" data-end=\"1294\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1296\" data-end=\"2078\"\u003e\u003cstrong data-start=\"1296\" data-end=\"1308\"\u003eTexture:\u003c\/strong\u003e Mixed crunchy, crumbly, layered, dense, and creamy clay textures\u003cbr data-start=\"1373\" data-end=\"1376\"\u003e\u003cstrong data-start=\"1376\" data-end=\"1386\"\u003eTaste:\u003c\/strong\u003e Smoky roasted minerals, baked earth, petrichor, charcoal clay, and nutty terracotta notes\u003cbr data-start=\"1476\" data-end=\"1479\"\u003e\u003cstrong data-start=\"1479\" data-end=\"1497\"\u003eCrunch factor:\u003c\/strong\u003e 2–4 – Medium\/Soft to Hard\/Medium\u003cbr data-start=\"1530\" data-end=\"1533\"\u003e\u003cstrong data-start=\"1533\" data-end=\"1544\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1555\" data-end=\"1558\"\u003e\u003cstrong data-start=\"1558\" data-end=\"1571\"\u003eBest for:\u003c\/strong\u003e Beginners, collectors, ASMR lovers, texture explorers, sensory variety seekers\u003cbr data-start=\"1650\" data-end=\"1653\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1673\"\u003eClay experience:\u003c\/strong\u003e A complete Indian clay journey featuring multiple textures, crunch styles, and earthy flavour profiles in one curated stash collection.\u003cbr data-start=\"1809\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1812\" data-end=\"1827\"\u003eASMR level:\u003c\/strong\u003e Dense snap, dusty crack, and soft crumble variety\u003cbr data-start=\"1877\" data-end=\"1880\"\u003e\u003cstrong data-start=\"1880\" data-end=\"1902\"\u003eHydration texture:\u003c\/strong\u003e Varies from creamy melts to sandy mineral pastes depending on the clay type\u003cbr data-start=\"1978\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1981\" data-end=\"1997\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, charcoal smoke, rain-soaked soil, terracotta dust, nutty minerals\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"2080\" data-end=\"2098\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"2100\" data-end=\"3035\"\u003e\u003cstrong data-start=\"2100\" data-end=\"2111\"\u003eWeight:\u003c\/strong\u003e Selectable options; full sampler includes up to 12 items\u003cbr data-start=\"2168\" data-end=\"2171\"\u003e\u003cstrong data-start=\"2171\" data-end=\"2181\"\u003eShape:\u003c\/strong\u003e Balls, cookies, sticks, layered pieces, pots, and slabs\u003cbr data-start=\"2237\" data-end=\"2240\"\u003e\u003cstrong data-start=\"2240\" data-end=\"2251\"\u003eColour:\u003c\/strong\u003e Charcoal black, iron-rich red, terracotta orange, soft pink, mineral beige, slate grey, and layered rainbow tones\u003cbr data-start=\"2365\" data-end=\"2368\"\u003e\u003cstrong data-start=\"2368\" data-end=\"2384\"\u003eIngredients:\u003c\/strong\u003e Natural Indian clays including Black Nakumatt, Red Nakumatt, Multani, Rose Clay, and slate-based blends (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2542\" data-end=\"2545\"\u003e\u003cstrong data-start=\"2545\" data-end=\"2556\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"2573\" data-end=\"2576\"\u003e\u003cstrong data-start=\"2576\" data-end=\"2605\"\u003eTraditional clay origins:\u003c\/strong\u003e This sampler represents the diversity of India’s traditional clay and geophagia culture, featuring roasted smoky clays, mineral-rich Nakumatt varieties, creamy Multani textures, floral Rose Clay blends, and layered sensory treats from multiple regional traditions.\u003cbr data-start=\"2870\" data-end=\"2873\"\u003e\u003cstrong data-start=\"2873\" data-end=\"2889\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003cbr data-start=\"2906\" data-end=\"2909\"\u003e\u003cstrong data-start=\"2909\" data-end=\"2921\"\u003eStorage:\u003c\/strong\u003e Comes in a durable reusable compartmented stash box designed to keep clays organised, crisp, and easy to revisit.\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3037\" data-end=\"3050\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3052\" data-end=\"3435\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":51943153729863,"sku":"0705150075","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"400g (12 Clay Items)","offer_id":51943153697095,"sku":"0705150076","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_923a2fac-c4cf-4c4d-b871-4e8fdf1047e1.png?v=1751911194"},{"product_id":"red-nakumatt-sticks-120g","title":"Red Nakumatt Sticks - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"0\" data-end=\"21\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"398\"\u003eRed Nakumatt Sticks deliver a rich and bold geophagic experience in a convenient, finger-length form. Crafted from finely powdered red Nakumatt clay, these slender, reddish-brown sticks are firm and smooth with a satisfyingly crisp snap. Despite their dense structure, they melt down into a silky paste with zero grit, offering a surprisingly clean finish.\u003c\/p\u003e\n\u003cp data-start=\"400\" data-end=\"814\"\u003eThe flavour profile is deeply earthy and cementy, with the signature topsoil and roasted undertones Nakumatt is known for. Subtle metallic notes and a whisper of petrichor emerge when wet — evoking the scent of rain on dry clay walls. These sticks are chewy, crunchy, and texturally complex — not recommended for sensitive teeth, but a treat for seasoned clay lovers who appreciate robust clay textures and tastes.\u003c\/p\u003e\n\u003cp data-start=\"821\" data-end=\"882\"\u003e\u003cstrong data-start=\"821\" data-end=\"830\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"830\" data-end=\"833\"\u003eEach batch can vary, approximately 4–6 cm in length\u003c\/p\u003e\n\u003cp data-start=\"884\" data-end=\"932\"\u003e\u003cstrong data-start=\"884\" data-end=\"895\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003eApprox. 120g (2 sticks per packet)\u003c\/p\u003e\n\u003cp data-start=\"934\" data-end=\"975\"\u003e\u003cstrong data-start=\"934\" data-end=\"944\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"944\" data-end=\"947\"\u003eThin cylindrical clay sticks\u003c\/p\u003e\n\u003cp data-start=\"977\" data-end=\"1028\"\u003e\u003cstrong data-start=\"977\" data-end=\"988\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"988\" data-end=\"991\"\u003eReddish-brown with dusty taupe matte finish\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1042\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1042\" data-end=\"1045\"\u003eVery hard with a clean, crisp break; melts into a smooth paste with minimal stick leaving little crispy granuals\u003c\/p\u003e\n\u003cp data-start=\"1128\" data-end=\"1211\"\u003e\u003cstrong data-start=\"1128\" data-end=\"1146\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003e4 – Crunchy and satisfying, best suited to experienced chewers\u003c\/p\u003e\n\u003cp data-start=\"1213\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1213\" data-end=\"1231\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003eBurnt adobe, topsoil, cementy notes, petrichor whisper, and faint metallic hints\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1375\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1332\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1332\" data-end=\"1335\"\u003e100% Red Nakumatt clay dust (compressed)\u003c\/p\u003e\n\u003cp data-start=\"1377\" data-end=\"1407\"\u003e\u003cstrong data-start=\"1377\" data-end=\"1399\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1399\" data-end=\"1402\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1409\" data-end=\"1716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1409\" data-end=\"1438\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1438\" data-end=\"1441\"\u003eRed Nakumatt is prized for its deep, earthy profile and rich mineral content. Traditionally sun-dried and used in various clay forms, this variant offers the same iconic taste and aroma but reformatted into sleek, stick-shaped slabs for modern convenience and texture lovers.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51887156330823,"sku":"0405060282","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_dabd28ed-6a91-4895-8d3d-78e6bb28080b.png?v=1774138740"},{"product_id":"black-candy-cracker-cookies-95g","title":"Black Candy Cracker Cookies  - Clay treats for Pica\/Geophagia","description":"\u003cp data-end=\"628\" data-start=\"57\"\u003eBlack Candy Cracker Cookies are a striking cookie-style clay treat made from a bold blend of dryfruit clay, magmitti, and Blackhall dust. Each cookie features a distinctive cracked glaze and is packed with tiny crunchy crumbs throughout — enhancing both texture and flavour as you chew. With a dark, rich appearance and a satisfying crumble, these cookies offer a deeply earthy, cement-like taste with smoky undertones and hints of petrichor. They start with a firm bite and soften into a dusty, melt-away experience, perfect for clay lovers who enjoy texture variation.\u003c\/p\u003e\n\u003cp data-end=\"683\" data-start=\"630\"\u003e\u003cstrong data-end=\"639\" data-start=\"630\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"642\" data-start=\"639\"\u003eWill vary, approximately 3–5 cm per piece\u003c\/p\u003e\n\u003cp data-end=\"711\" data-start=\"685\"\u003e\u003cstrong data-end=\"696\" data-start=\"685\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"699\" data-start=\"696\"\u003eSelect from Weights\u003c\/p\u003e\n\u003cp data-end=\"743\" data-start=\"713\"\u003e\u003cstrong data-end=\"723\" data-start=\"713\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"726\" data-start=\"723\"\u003eCan vary although current batch is rectangular cookie \u003c\/p\u003e\n\u003cp data-end=\"792\" data-start=\"745\"\u003e\u003cstrong data-end=\"756\" data-start=\"745\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"759\" data-start=\"756\"\u003eDeep black with a cracked surface\u003c\/p\u003e\n\u003cp data-end=\"877\" data-start=\"794\"\u003e\u003cstrong data-end=\"806\" data-start=\"794\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"809\" data-start=\"806\"\u003eCrumbly with a crackled crust; contains tiny crumbs for added crunch\u003c\/p\u003e\n\u003cp data-end=\"949\" data-start=\"879\"\u003e\u003cstrong data-end=\"897\" data-start=\"879\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"900\" data-start=\"897\"\u003e3 – Firm bite with consistent crumbles throughout\u003c\/p\u003e\n\u003cp data-end=\"1078\" data-start=\"951\"\u003e\u003cstrong data-end=\"969\" data-start=\"951\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"972\" data-start=\"969\"\u003eRich earthy flavour with cementy and smoky tones; rain-on-earth aftertaste with subtle basement-like aroma\u003c\/p\u003e\n\u003cp data-end=\"1183\" data-start=\"1080\"\u003e\u003cstrong data-end=\"1096\" data-start=\"1080\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1099\" data-start=\"1096\"\u003eClay blend made from Blackhall, magmitti, dry fruit clay dust, and crumb inclusions\u003c\/p\u003e\n\u003cp data-end=\"1215\" data-start=\"1185\"\u003e\u003cstrong data-end=\"1207\" data-start=\"1185\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1210\" data-start=\"1207\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1521\" data-start=\"1217\"\u003e\u003cstrong data-end=\"1246\" data-start=\"1217\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1249\" data-start=\"1246\"\u003eInspired by Indian clay cookie and barfi traditions, this version takes on a modern twist with added crumbs for extra crunch. The cracked exterior mimics the dry heat-baked finish of traditional street-side clay treats, delivering an unforgettable earthy-sweet experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"95g","offer_id":53073245897031,"sku":"0405060258","price":5.4,"currency_code":"GBP","in_stock":true},{"title":"200g","offer_id":53073245929799,"sku":"0405060259","price":11.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b47bd66f-244e-4b80-bbc2-d4a65f5ae915.png?v=1756471316"},{"product_id":"red-nakumatt-cracker-cookies","title":"Red Nakumatt Cracker Cookies - Iron-rich indian edible clay treats","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt Cracker Cookies are handcrafted Indian clay treats made from fine Red Nakumatt clay and speckled with tiny Dryfruit clay crumbs. These rectangular cookie bars combine a crisp, cracker-like shell with a firm, mineral-rich centre, creating a satisfying crunch that gradually melts into a smooth, powdery finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRich in earthy character, each bite delivers the distinctive flavour profile that has made Red Nakumatt so popular among clay enthusiasts. Expect notes of clay pottery, wet soil, fired brick, iron-rich minerals, and subtle smoky undertones, all layered with the unmistakable petrichor aroma of rain falling on warm red earth. The crackled surface adds extra texture and visual appeal, while the Dryfruit inclusions contribute subtle roasted depth throughout.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInspired by traditional Indian clay preparations, these cookies offer a bold, crunchy experience that balances texture, aroma, and mineral richness in every bite.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp cracker-like shell with a firm centre and smooth powdery melt\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red earth, clay pottery, wet soil, burnt brick, iron minerals, subtle smoky notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red clay lovers, crunchy texture seekers, and fans of mineral-rich roasted clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, flavour-packed crunch that transitions into a smooth earthy melt with classic Red Nakumatt character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich earthy paste while retaining its mineral depth\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, fired clay, wet soil, baked terracotta, iron-rich earth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rectangular cookie bars\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Reddish-grey to taupe with natural crackled surfaces\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt Clay, Dryfruit Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hari\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt is sourced from India's mineral-rich clay regions and is traditionally valued for its deep earthy flavour, distinctive terracotta colouring, and satisfying crunch. The addition of Dryfruit clay contributes subtle roasted notes that complement the bold mineral profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 85g","offer_id":53298630263111,"sku":"0405060279","price":5.09,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g","offer_id":53298634654023,"sku":"04050602792","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Up to 130g","offer_id":53298634686791,"sku":"04050602793","price":7.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5a49f3b4-1141-46c7-8579-3286aedce5b9.png?v=1751996619"},{"product_id":"red-nakumatt-cookies","title":"Red Nakumatt Cookies - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"23\" data-end=\"430\"\u003e\u003cstrong data-start=\"23\" data-end=\"47\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"430\"\u003eRed Nakumatt Cookies are deliciously earthy, cookie-shaped clay treats made from pure Red Nakumatt dust. These soft, crumbly pieces capture the classic flavour of this beloved Indian clay—deep red earthiness, topsoil warmth, and that iconic cementy, rain-on-dirt aroma. With a gentle crunch and zero grit, each bite melts down to a silky, smooth paste that's easy on the teeth and incredibly satisfying.\u003c\/p\u003e\n\u003cp data-start=\"432\" data-end=\"752\"\u003ePerfect for fans of Red Nakumatt's rich, roasted notes, these cookies come in a variety of natural shapes and sizes—some flat, some rounded, all wonderfully dusty and clean. Whether you're after a mellow crunch or something to savour slowly, these clay cookies are a grounding, full-flavour snack straight from the soil.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"759\" data-end=\"768\"\u003eSize:\u003c\/strong\u003e Varies\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"810\" data-end=\"829\"\u003eWeight:\u003c\/strong\u003e Up to 100g\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"852\" data-end=\"862\"\u003eShape:\u003c\/strong\u003e Cookie-style rectangles, flowers and chunky rounds\/pucks\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"902\" data-end=\"913\"\u003eColour:\u003c\/strong\u003e Pinkish Taupe\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"936\" data-end=\"948\"\u003eTexture:\u003c\/strong\u003e Soft to medium crunch, smooth finish\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"988\" data-end=\"1006\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Crumbly, gentle on the bite\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1041\" data-end=\"1059\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like earthiness, red topsoil, roasted petrichor aroma\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1123\" data-end=\"1139\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt Clay\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1165\" data-end=\"1187\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1457\"\u003e\n\u003cstrong data-start=\"1197\" data-end=\"1226\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eRed Nakumatt is prized in Indian geophagy for its bold petrichor scent and earthy-smooth melt. These cookies preserve that tradition in an easy-to-enjoy, snackable form—ideal for stash lovers, ASMR eaters, and clay connoisseurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51928680202567,"sku":"0405060277","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_00d5047b-d977-4bca-878e-ca41442d9457.png?v=1754319039"},{"product_id":"red-nakumatt-cracker-balls-hari","title":"Red Nakumatt Cracker Balls - Edible Indian Clay treats for Pica\/Geophagia","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"150\" data-end=\"172\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"173\" data-end=\"538\"\u003eRed Nakumatt Cracker Balls are a bold, textural twist on classic clay treats. Each pack includes four spheres featuring a crisp, cracker-like outer shell that gives way to a firm, flavour-packed clay core. Crafted from a special blend of Red Nakumatt powders with added clay crumbs, these balls deliver an ultra-crunchy experience from the first bite to the last.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"803\"\u003eWith deep, earthy richness — including petrichor, warm red topsoil, and signature cement-like Nakumatt notes — these clay spheres provide a sharp, clean break and layered flavour. Perfect for enthusiasts who enjoy structured crunch and bold geophagic character.\u003c\/p\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"805\" data-end=\"827\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"828\" data-end=\"1110\"\u003eA snappy, firm exterior cracks with ease, revealing a dense, clay-packed core. The crumb-enhanced interior maintains a satisfying, layered crunch that gradually softens into a smooth, earthy paste without any gritty residue. The texture is clean, crisp, and consistently engaging.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1112\" data-end=\"1131\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1132\" data-end=\"1365\"\u003eExpect mineral-rich, earthy flavours with a cement-like body, petrichor top notes, and subtle toasted asphalt undertones. The aroma evokes damp earth and warm clay, creating a deeply geophagic sensory profile prized by clay lovers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1367\" data-end=\"1388\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1389\" data-end=\"1699\"\u003eEach ball offers a multi-stage experience: a crisp, cracker-like snap followed by a compact, flavourful core that breaks down into a smooth, mineral-rich paste. The combination of crunchy shell and dense clay interior makes these balls especially satisfying for fans of bold texture and layered clay flavour.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1701\" data-end=\"1719\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1720\" data-end=\"1971\"\u003e\n\u003cli data-section-id=\"16dm2zp\" data-start=\"1720\" data-end=\"1763\"\u003eFour cracker-coated clay balls per pack\u003c\/li\u003e\n\u003cli data-section-id=\"1mbwd16\" data-start=\"1764\" data-end=\"1813\"\u003eUltra-crunchy outer shell with firm clay core\u003c\/li\u003e\n\u003cli data-section-id=\"9j7w86\" data-start=\"1814\" data-end=\"1864\"\u003eBold, earthy, and mineral-rich flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"6c6vfv\" data-start=\"1865\" data-end=\"1916\"\u003eLayered texture with a clean, non-gritty finish\u003c\/li\u003e\n\u003cli data-section-id=\"1axxqx7\" data-start=\"1917\" data-end=\"1971\"\u003ePerfect for Nakumatt enthusiasts and crunch lovers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1973\" data-end=\"1994\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1995\" data-end=\"2730\"\u003e\n\u003cli data-section-id=\"f0m9zh\" data-start=\"1995\" data-end=\"2038\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2006\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm per ball\u003c\/li\u003e\n\u003cli data-section-id=\"l6tdnd\" data-start=\"2039\" data-end=\"2078\"\u003e\n\u003cstrong data-start=\"2041\" data-end=\"2052\"\u003eWeight:\u003c\/strong\u003e 160g (4 balls per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1dfsk0l\" data-start=\"2079\" data-end=\"2120\"\u003e\n\u003cstrong data-start=\"2081\" data-end=\"2091\"\u003eShape:\u003c\/strong\u003e Cracker-coated round balls\u003c\/li\u003e\n\u003cli data-section-id=\"8igiv6\" data-start=\"2121\" data-end=\"2173\"\u003e\n\u003cstrong data-start=\"2123\" data-end=\"2134\"\u003eColour:\u003c\/strong\u003e Natural red with pinkish taupe tones\u003c\/li\u003e\n\u003cli data-section-id=\"44e3i1\" data-start=\"2174\" data-end=\"2242\"\u003e\n\u003cstrong data-start=\"2176\" data-end=\"2188\"\u003eTexture:\u003c\/strong\u003e Crunchy shell with compact, crispy clay-packed core\u003c\/li\u003e\n\u003cli data-section-id=\"127izro\" data-start=\"2243\" data-end=\"2300\"\u003e\n\u003cstrong data-start=\"2245\" data-end=\"2263\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/li\u003e\n\u003cli data-section-id=\"1bxq1ig\" data-start=\"2301\" data-end=\"2401\"\u003e\n\u003cstrong data-start=\"2303\" data-end=\"2321\"\u003eTaste Profile:\u003c\/strong\u003e Red earth, cement-like body, petrichor top notes, subtle toasted asphalt edge\u003c\/li\u003e\n\u003cli data-section-id=\"1vp5lp9\" data-start=\"2402\" data-end=\"2465\"\u003e\n\u003cstrong data-start=\"2404\" data-end=\"2420\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay powder blend with crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"1vp5lp9\" data-start=\"2402\" data-end=\"2465\"\u003e\n\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2466\" data-end=\"2498\"\u003e\n\u003cstrong data-start=\"2468\" data-end=\"2490\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"dp8d78\" data-start=\"2499\" data-end=\"2730\"\u003e\n\u003cstrong data-start=\"2501\" data-end=\"2530\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by Indian geophagic traditions, these balls showcase the mineral-rich essence of Nakumatt clays. The added crumbs elevate the texture, providing an immersive and layered crunch experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2732\" data-end=\"2748\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2749\" data-end=\"3096\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (approx. 80g)","offer_id":53208821858631,"sku":"0405060278","price":4.8,"currency_code":"GBP","in_stock":false},{"title":"2 (approx. 160 g)","offer_id":53208821891399,"sku":"04050602782","price":8.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a5485e96-f7ad-42d2-bba7-d848e3e2d42f.png?v=1754158884"},{"product_id":"red-nakumatt-balls-hari","title":"Red Nakumatt Balls (Hari) - Edible Indian clay treats for Pica","description":"\u003ch3 data-end=\"189\" data-start=\"167\" data-section-id=\"f0xuy6\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"532\" data-start=\"190\"\u003eRed Nakumatt Balls with Crumbs are a set of four rich, earthy clay spheres crafted from finely milled Red Nakumatt powder, each packed with a crumb-filled interior for a layered crunch experience. The firm outer shell delivers a satisfying snap before revealing a softer, dusty centre that gradually breaks down into a smooth, earthy paste.\u003c\/p\u003e\n\u003cp data-end=\"938\" data-start=\"534\"\u003eThe natural reddish-brown tones reflect the mineral richness of Red Nakumatt clay, prized for its bold flavour and distinctive snap. As the outer shell cracks, the interior crumbs create a dynamic texture that shifts from crisp to softly crumbly, making every bite varied and engaging. Perfect for Nakumatt enthusiasts, these balls offer a standout combination of intense flavour and tactile enjoyment.\u003c\/p\u003e\n\u003ch3 data-end=\"962\" data-start=\"940\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1237\" data-start=\"963\"\u003eA snappy, firm exterior provides an immediate, satisfying crunch. Inside, the loose crumbs create a soft crumble that transitions into a dense, earthy paste with subtle chewable particles. This layered structure ensures an engaging texture from the first bite to the last.\u003c\/p\u003e\n\u003ch3 data-end=\"1258\" data-start=\"1239\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1550\" data-start=\"1259\"\u003eExpect a strongly earthy, mineral-rich profile with classic red clay notes. Bold topsoil character, fresh petrichor undertones, and subtle metallic hints combine for depth, while the aroma evokes damp soil after rain. The result is a geophagic experience highly prized by clay enthusiasts.\u003c\/p\u003e\n\u003ch3 data-end=\"1573\" data-start=\"1552\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"1867\" data-start=\"1574\"\u003eEach ball delivers a two-stage sensory journey: a crisp snap followed by a crumbly interior that develops into a smooth, earthy paste. The crumb-filled core enhances both texture and flavour, making these balls particularly satisfying for those who enjoy bold, mineral-forward clay profiles.\u003c\/p\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1869\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2132\" data-start=\"1888\"\u003e\n\u003cli data-end=\"1935\" data-start=\"1888\" data-section-id=\"udo9ig\"\u003eFour clay balls with crumb-filled interiors\u003c\/li\u003e\n\u003cli data-end=\"1979\" data-start=\"1936\" data-section-id=\"9vncbn\"\u003eMade from pure Red Nakumatt clay powder\u003c\/li\u003e\n\u003cli data-end=\"2028\" data-start=\"1980\" data-section-id=\"8os65r\"\u003eCrisp exterior with layered, crunchy crumble\u003c\/li\u003e\n\u003cli data-end=\"2078\" data-start=\"2029\" data-section-id=\"jtmt4o\"\u003eBold geophagic flavour with strong earthiness\u003c\/li\u003e\n\u003cli data-end=\"2132\" data-start=\"2079\" data-section-id=\"bkmio3\"\u003eIdeal for Nakumatt lovers and texture enthusiasts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2155\" data-start=\"2134\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2893\" data-start=\"2156\"\u003e\n\u003cli data-end=\"2199\" data-start=\"2156\" data-section-id=\"f0m9zh\"\u003e\n\u003cstrong data-end=\"2167\" data-start=\"2158\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm per ball\u003c\/li\u003e\n\u003cli data-end=\"2222\" data-start=\"2200\" data-section-id=\"zyvrlm\"\u003e\n\u003cstrong data-end=\"2213\" data-start=\"2202\"\u003eWeight:\u003c\/strong\u003e Select\u003c\/li\u003e\n\u003cli data-end=\"2249\" data-start=\"2223\" data-section-id=\"la9fdb\"\u003e\n\u003cstrong data-end=\"2235\" data-start=\"2225\"\u003eShape:\u003c\/strong\u003e Round balls\u003c\/li\u003e\n\u003cli data-end=\"2302\" data-start=\"2250\" data-section-id=\"8igiv6\"\u003e\n\u003cstrong data-end=\"2263\" data-start=\"2252\"\u003eColour:\u003c\/strong\u003e Natural red with pinkish taupe tones\u003c\/li\u003e\n\u003cli data-end=\"2360\" data-start=\"2303\" data-section-id=\"14wqla2\"\u003e\n\u003cstrong data-end=\"2317\" data-start=\"2305\"\u003eTexture:\u003c\/strong\u003e Crunchy exterior with soft, crumbly core\u003c\/li\u003e\n\u003cli data-end=\"2418\" data-start=\"2361\" data-section-id=\"127izro\"\u003e\n\u003cstrong data-end=\"2381\" data-start=\"2363\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/li\u003e\n\u003cli data-end=\"2505\" data-start=\"2419\" data-section-id=\"dc74e\"\u003e\n\u003cstrong data-end=\"2439\" data-start=\"2421\"\u003eTaste Profile:\u003c\/strong\u003e Earthy red clay, topsoil, petrichor, subtle metallic undertones\u003c\/li\u003e\n\u003cli data-end=\"2556\" data-start=\"2506\" data-section-id=\"8ck12q\"\u003e\n\u003cstrong data-end=\"2524\" data-start=\"2508\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt clay powder\u003c\/li\u003e\n\u003cli data-end=\"2589\" data-start=\"2557\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2581\" data-start=\"2559\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2615\" data-start=\"2590\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2603\" data-start=\"2592\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2893\" data-start=\"2616\" data-section-id=\"c8k04x\"\u003e\n\u003cstrong data-end=\"2647\" data-start=\"2618\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, Red Nakumatt clay is prized for its bold mineral taste and crisp snap. These clay balls showcase classic flavours while the crumb-filled centre enhances texture and aroma for an authentic clay experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2911\" data-start=\"2895\" data-section-id=\"1ajl8cl\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3259\" data-start=\"2912\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Regular Size x1 (up to 60g)","offer_id":54323899564359,"sku":"04050602760","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Mini Balls (up to 100g)","offer_id":54323899597127,"sku":"04050602761","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6953119e-4e62-4001-ad5c-8d64e3148f7a.png?v=1752615494"},{"product_id":"16x-indian-terracotta-shot-pots-with-clay-powder-100g","title":"Indian Terracotta Shot Pots with Clay Powder Bundle - Gift Box Included - Edible Terracotta Clay pots and edible clay powder","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Crisp terracotta snaps, rich red-earth flavour, and dusty clay dips in one satisfying ritual\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTerracotta Shot Pot Bundle is a natural Indian clay collection known for its crisp crunch and rich terracotta earthy profile. These miniature terracotta pots paired with fine clay powder deliver a satisfying sensory experience with notes of red earth, iron-rich minerals, dusty clay, petrichor, and roasted terracotta. The texture offers a clean, dry finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with handmade village pottery traditions across India, where mineral-rich red earth is shaped and fired using generations-old techniques.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp snap with a soft dusty crumble and ultra-fine powder finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Terracotta-rich, earthy, mineral-forward, iron-rich clay notes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 1–4 – Medium to Hard\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Crunch lovers, ASMR enthusiasts, collectors, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eClay experience: A complete clay ritual featuring crunchy terracotta pots and flavour-rich powders for dipping, spooning, and sensory exploration.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap with powdery crumb filling\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eBrief soaking intensifies earthy flavours and creates a softer, more aromatic crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Rainwater, terracotta, red earth, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Up to 450g Total\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Miniature terracotta pots with open mouths\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Warm terracotta orange with selected powder colour variation (Red, White, Black, or Mixed)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Terracotta Clay Pots and 100% Natural Clay Powder Blend (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Various\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Handmade terracotta vessels have been crafted throughout India for centuries using mineral-rich red earth sourced from local soils. Paired with traditional powdered clays commonly enjoyed within geophagia communities, this bundle combines heritage pottery craftsmanship with classic earthy sensory experiences.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Black Candy","offer_id":51936309870919,"sku":"0805150079","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"Cement Dust","offer_id":54159153234247,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Ember Dust","offer_id":54159153267015,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Golden Rose Dust","offer_id":54159153299783,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Indian Brown Terracotta Powdery Crumbs","offer_id":54159153332551,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Mixed Nakumatt","offer_id":54159153365319,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Mixed Smoky\/Roasted Clay Crumbs","offer_id":54159153398087,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Pink Love Dust","offer_id":54159153430855,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Pink Nakumatt Powdery Crumbs","offer_id":54159153463623,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Plain Nakumatt","offer_id":54159153496391,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Red Khadi","offer_id":54159153529159,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Red Nakumatt","offer_id":54159153561927,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Terra Dust","offer_id":54159153594695,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"White Kadhi","offer_id":54159153627463,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Yellow Butter Dust","offer_id":54159153660231,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_87aa67b8-3baf-4513-9b94-23034cd1818d.png?v=1752706131"},{"product_id":"whole-kolkota-terracotta-clay-pot-with-clay-powder-tin","title":"Whole Edible Kolkota Indian Terracotta Clay Pot with Indian Clay Powder Bundle","description":"\u003cp data-end=\"76\" data-start=\"23\"\u003e\u003cstrong data-end=\"76\" data-start=\"23\"\u003eWhole Kolkata Clay Pot + Clay Powder Tin (Bundle)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"415\" data-start=\"78\"\u003eThis satisfying duo includes one full-sized Kolkata Clay Pot (approx. 200g) and your choice of a 100g clay powder tin — select from Black Candy, Red Nakumatt, or Mixed Nakumatt. Handmade in India using traditional sun-dried terracotta methods, each Kolkata pot is bold, mineral-rich, and packed with that unmistakable deep, earthy aroma.\u003c\/p\u003e\n\u003cp data-end=\"742\" data-start=\"417\"\u003eThe pot itself breaks with a crisp, clean snap and offers a distinct flavour: rich mud tones, warm terracotta smoothness, and a hint of rain-on-dry-soil freshness when wet. Perfect for snapping, chewing, or breaking into stashable chunks, this pot is a favourite among those who love full-bodied, mineral-heavy clay textures.\u003c\/p\u003e\n\u003cp data-end=\"1089\" data-start=\"744\"\u003eYour chosen powder tin takes things a step further. Whether you go for the smoky intensity of Black Candy, the earthy depth of Red Nakumatt, or the balanced complexity of Mixed, the powder can be spooned straight into the pot, mixed into a dipping paste, or enjoyed on its own. Each tin is reusable and ideal for crafting your own stash rituals.\u003c\/p\u003e\n\u003cp data-end=\"1887\" data-start=\"1776\"\u003e\u003cstrong data-end=\"1792\" data-start=\"1776\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1795\" data-start=\"1792\"\u003e100% Indian terracotta clay (pot) + 100% powdered clay \u003c\/p\u003e\n\u003cp data-end=\"1919\" data-start=\"1889\"\u003e\u003cstrong data-end=\"1911\" data-start=\"1889\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2238\" data-start=\"1921\"\u003e\u003cstrong data-end=\"1950\" data-start=\"1921\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1953\" data-start=\"1950\"\u003eThese Kolkata pots echo centuries of Indian clay traditions — once used for water, grain, and sacred offerings, now enjoyed as a textural, flavour-rich clay snack. Combined with a tin of powdered clay, this bundle invites you into a sensory ritual of snapping, scooping, and savouring.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 75g \/ Black Candy","offer_id":53847797203271,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Cement Dust","offer_id":53847797236039,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Ember Dust","offer_id":53847797268807,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Golden Rose Dust","offer_id":53847797301575,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Indian Brown Terracotta Powdery Crumbs","offer_id":53847797334343,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Mixed Nakumatt","offer_id":53847797367111,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Mixed Smoky\/Roasted Clay Crumbs","offer_id":53847797399879,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Pink Love Dust","offer_id":53847797432647,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Pink Nakumatt Powdery Crumbs","offer_id":53847797465415,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Plain Nakumatt","offer_id":53847797498183,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Red Khadi","offer_id":53847797530951,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Red Nakumatt","offer_id":53847797563719,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Terra Dust","offer_id":53847797596487,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ White Kadhi","offer_id":53847797629255,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Yellow Butter Dust","offer_id":53847797662023,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Black Candy","offer_id":53847797694791,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Cement Dust","offer_id":53847797727559,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Ember Dust","offer_id":53847797760327,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Golden Rose Dust","offer_id":53847797793095,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Indian Brown Terracotta Powdery Crumbs","offer_id":53847797825863,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Mixed Nakumatt","offer_id":53847797858631,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Mixed Smoky\/Roasted Clay Crumbs","offer_id":53847797891399,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Pink Love Dust","offer_id":53847797924167,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Pink Nakumatt Powdery Crumbs","offer_id":53847797956935,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Plain Nakumatt","offer_id":53847797989703,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Red Khadi","offer_id":53847798022471,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Red Nakumatt","offer_id":53847798055239,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Terra Dust","offer_id":53847798088007,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ White Kadhi","offer_id":53847798120775,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Yellow Butter Dust","offer_id":53847798153543,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/030019_Large_Filled_Kolkota_Clay_pots.png?v=1752769169"},{"product_id":"all-blacks-mini-stash-anad-sampler-box","title":"All Blacks\/Smoky Clay Experience - Stash Box included - Edible clay\/dirt treats and chunks","description":"\u003cp data-start=\"41\" data-end=\"423\"\u003eThe All black box is a bold, smoky celebration of deep-roasted textures and shadowy crunch, curated for those who crave charcoal depth, petrol notes and that unmistakable roasted finish from first bite to final crumb. Each box will feature a rotating selection of our bestselling black items, meaning every box is slightly unique while keeping that intense, earthy profile you love and a great way of getting to try a multitude of clays and treats.\u003c\/p\u003e\n\u003cp data-start=\"425\" data-end=\"473\"\u003eThis may include a selection from the following:\u003c\/p\u003e\n\u003cul data-start=\"475\" data-end=\"777\"\u003e\n\u003cli data-start=\"475\" data-end=\"501\"\u003e\n\u003cp data-start=\"477\" data-end=\"501\"\u003eSmoked Nakumatt Chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"502\" data-end=\"532\"\u003e\n\u003cp data-start=\"504\" data-end=\"532\"\u003eBlack Candy Cracker Cookie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"533\" data-end=\"548\"\u003e\n\u003cp data-start=\"535\" data-end=\"548\"\u003eSmoky Burfi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"549\" data-end=\"563\"\u003e\n\u003cp data-start=\"551\" data-end=\"563\"\u003eBlack Gems\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"564\" data-end=\"578\"\u003e\n\u003cp data-start=\"566\" data-end=\"578\"\u003eAll Blacks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"579\" data-end=\"601\"\u003e\n\u003cp data-start=\"581\" data-end=\"601\"\u003eBlack Currant Half\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"602\" data-end=\"621\"\u003e\n\u003cp data-start=\"604\" data-end=\"621\"\u003eDryfruit Hearts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"622\" data-end=\"644\"\u003e\n\u003cp data-start=\"624\" data-end=\"644\"\u003eBlack Candy Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"645\" data-end=\"668\"\u003e\n\u003cp data-start=\"647\" data-end=\"668\"\u003eBlack Slate Pencils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"669\" data-end=\"703\"\u003e\n\u003cp data-start=\"671\" data-end=\"703\"\u003eMontana Coal Crumbs and Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"704\" data-end=\"721\"\u003e\n\u003cp data-start=\"706\" data-end=\"721\"\u003eDryfruit Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"722\" data-end=\"759\"\u003e\n\u003cp data-start=\"724\" data-end=\"759\"\u003eGrey and Black Double Layer Heart\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"760\" data-end=\"777\"\u003e\n\u003cp data-start=\"762\" data-end=\"777\"\u003eSmokey Creamy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"779\" data-end=\"789\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"790\" data-end=\"817\"\u003eSelect Weight\u003c\/p\u003e\n\u003ch3 data-start=\"885\" data-end=\"896\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"897\" data-end=\"981\"\u003eMixed shapes including chunks, cookies, hearts, halves, pencils, crumbs and powder\u003c\/p\u003e\n\u003ch3 data-start=\"983\" data-end=\"995\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"996\" data-end=\"1050\"\u003eDeep black, charcoal, slate grey and smoky ash tones\u003c\/p\u003e\n\u003ch3 data-start=\"1052\" data-end=\"1065\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1066\" data-end=\"1168\"\u003eExtremely varied – from ultra-crisp and brittle to creamy-crumb, dense roasted bites and fine powder\u003c\/p\u003e\n\u003ch3 data-start=\"1170\" data-end=\"1189\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1190\" data-end=\"1265\"\u003eHigh to extreme crunch with layered crackle, snap, crumble and dusty melt\u003c\/p\u003e\n\u003ch3 data-start=\"1267\" data-end=\"1286\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1287\" data-end=\"1475\"\u003eIntense smoky earthiness with charcoal, petrol, basement, cement-like and soil-after-rain notes; some pieces carry creamy roasted undertones while others lean dry, dusty and mineral-rich\u003c\/p\u003e\n\u003ch3 data-start=\"1477\" data-end=\"1494\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1495\" data-end=\"1612\"\u003eNatural roasted clay varieties including dryfruit clay, slate, coal-style clay crumbs and traditional earthy blends\u003c\/p\u003e\n\u003ch3 data-start=\"1614\" data-end=\"1637\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1638\" data-end=\"1679\"\u003eIndia and USA (Montana clay components)\u003c\/p\u003e\n\u003ch3 data-start=\"1681\" data-end=\"1693\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1694\" data-end=\"1722\"\u003eMixed artisan clay vendors\u003c\/p\u003e\n\u003ch3 data-start=\"1724\" data-end=\"1754\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1755\" data-end=\"1923\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eInspired by Indian roasted dryfruit clay traditions and mineral-rich black slate clays historically enjoyed for their deep, smoky intensity and grounding earth profile.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 275g","offer_id":53428059865415,"sku":"0705150080","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"Up to 400g","offer_id":53428059898183,"sku":"0705150081","price":18.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_28c8eb61-c310-4f77-980c-7bb83fce6ae6.png?v=1752783810"},{"product_id":"all-nakumatt-sampler-box-420g-stash-box-included","title":"All Nakumatt Sampler - Stash Box included - Bold Indian Clay \u0026 Treat Assortment","description":"\u003ch3 data-end=\"106\" data-start=\"88\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-end=\"439\" data-start=\"108\"\u003e\u003cstrong data-end=\"120\" data-start=\"108\"\u003eTexture:\u003c\/strong\u003e Ever-changing – from smooth, dense chunks to crumbly, gritty, and occasional crystalline surprises\u003cbr data-end=\"222\" data-start=\"219\"\u003e\u003cstrong data-end=\"240\" data-start=\"222\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – a mix of soft snaps, medium crunch, and firmer bites\u003cbr data-end=\"302\" data-start=\"299\"\u003e\u003cstrong data-end=\"314\" data-start=\"302\"\u003eFlavour:\u003c\/strong\u003e Bold, earthy, mineral-rich with smoky and cementy undertones\u003cbr data-end=\"378\" data-start=\"375\"\u003e\u003cstrong data-end=\"389\" data-start=\"378\"\u003eOrigin:\u003c\/strong\u003e India\u003cbr data-end=\"398\" data-start=\"395\"\u003e\u003cstrong data-end=\"407\" data-start=\"398\"\u003eType:\u003c\/strong\u003e Mixed clay \u0026amp; treat assortment\u003c\/p\u003e\n\u003chr data-end=\"444\" data-start=\"441\"\u003e\n\u003ch3 data-end=\"465\" data-start=\"446\" data-section-id=\"1f0mere\"\u003eWhat’s Inside\u003c\/h3\u003e\n\u003cp data-end=\"724\" data-start=\"467\"\u003eA completely randomised selection of Nakumatt raw clays and treats, featuring a rotating mix of forms such as chunks, sticks, coins, shards, and occasional specialty pieces. No two boxes are ever the same—each one is a unique grab from our Nakumatt range.\u003c\/p\u003e\n\u003chr data-end=\"729\" data-start=\"726\"\u003e\n\u003ch3 data-end=\"751\" data-start=\"731\" data-section-id=\"70zt35\"\u003eThe Experience\u003c\/h3\u003e\n\u003cp data-end=\"1005\" data-start=\"753\"\u003eThis is Nakumatt in its most unpredictable form. Expect a proper sensory assortment where each piece brings something different to the table—some clean and dense, others crumbly with grit, and the occasional piece that leans smoky or sharply mineral.\u003c\/p\u003e\n\u003cp data-end=\"1220\" data-start=\"1007\"\u003eFlavour-wise, you’ll move through deep cementy greys, iron-rich reds, and darker roasted notes, all within one box. It’s less of a curated lineup and more of a “what did I just discover?” moment with every grab.\u003c\/p\u003e\n\u003cp data-end=\"1351\" data-start=\"1222\"\u003ePerfect if you enjoy variety, like a bit of surprise, or want to explore Nakumatt without sticking to just one texture or form.\u003c\/p\u003e\n\u003chr data-end=\"1356\" data-start=\"1353\"\u003e\n\u003ch3 data-end=\"1379\" data-start=\"1358\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cp data-end=\"1838\" data-start=\"1381\"\u003e\u003cstrong data-end=\"1390\" data-start=\"1381\"\u003eSize:\u003c\/strong\u003e Assorted mixed pieces (no uniform shape or sizing)\u003cbr data-end=\"1444\" data-start=\"1441\"\u003e\u003cstrong data-end=\"1455\" data-start=\"1444\"\u003eWeight:\u003c\/strong\u003e Approx. 500g\u003cbr data-end=\"1471\" data-start=\"1468\"\u003e\u003cstrong data-end=\"1481\" data-start=\"1471\"\u003eShape:\u003c\/strong\u003e Random – chunks, sticks, coins, shards, and irregular forms\u003cbr data-end=\"1544\" data-start=\"1541\"\u003e\u003cstrong data-end=\"1555\" data-start=\"1544\"\u003eColour:\u003c\/strong\u003e Varied – greys, reds, blacks, and natural tones\u003cbr data-end=\"1606\" data-start=\"1603\"\u003e\u003cstrong data-end=\"1618\" data-start=\"1606\"\u003eTexture:\u003c\/strong\u003e Mixed – smooth, dense, crumbly, gritty, and occasional crystalline\u003cbr data-end=\"1688\" data-start=\"1685\"\u003e\u003cstrong data-end=\"1706\" data-start=\"1688\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – varies across pieces\u003cbr data-end=\"1736\" data-start=\"1733\"\u003e\u003cstrong data-end=\"1754\" data-start=\"1736\"\u003eTaste Profile:\u003c\/strong\u003e Earthy and mineral-forward with cementy depth, iron notes, and subtle smoky tones\u003c\/p\u003e\n\u003chr data-end=\"1843\" data-start=\"1840\"\u003e\n\u003ch3 data-end=\"1862\" data-start=\"1845\" data-section-id=\"1qc001c\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-end=\"1915\" data-start=\"1864\"\u003e100% natural Nakumatt clays and clay-based treats\u003c\/p\u003e\n\u003chr data-end=\"1920\" data-start=\"1917\"\u003e\n\u003ch3 data-end=\"1945\" data-start=\"1922\" data-section-id=\"bxzq9f\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-end=\"1954\" data-start=\"1947\"\u003eIndia\u003c\/p\u003e\n\u003chr data-end=\"1959\" data-start=\"1956\"\u003e\n\u003ch3 data-end=\"1991\" data-start=\"1961\" data-section-id=\"138o7fx\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-end=\"2240\" data-start=\"1993\"\u003eNakumatt clays are rooted in Indian earth traditions, known for their distinctive mineral profiles and varied textures. This mix reflects that diversity in its most natural, unfiltered form—less polished, more exploratory, and full of character.\u003c\/p\u003e\n\u003chr data-end=\"2245\" data-start=\"2242\"\u003e\n\u003ch3 data-end=\"2263\" data-start=\"2247\" data-section-id=\"1ajl8cl\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2648\" data-start=\"2265\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003cp data-end=\"21\" data-start=\"0\"\u003e \u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51951360999751,"sku":"100002","price":20.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_35984208-faae-4d30-8de3-4e538393279d.png?v=1752860511"},{"product_id":"terracotta-tumbles-indian-edible-clay-pot-chips","title":"Terracotta Tumbles - Mixed Broken Edible Indian Terracotta Clay Pot Chips","description":"\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eTerracotta Tumbles are a natural Indian terracotta clay mix known for their varied crunchy textures and bold sunbaked mineral profile. This assortment of broken chips, shards, and crumbled pottery fragments delivers a satisfying sensory experience with notes of iron-rich terracotta, dry earth, kiln-fired clay, dusty minerals, and subtle muddy tangs, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture ranges from crisp brittle snaps to gritty sandy crumbles and softer dusty melts, creating a constantly changing sensory journey appreciated within geophagia and texture-focused communities. Traditionally inspired by artisan-fired terracotta vessels from regions such as Kolkata, Gujarat, and Uttar Pradesh, this mix is valued for its grounding texture, authentic earthy crunch, and raw handcrafted character. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Mixed crunchy shards with brittle snaps, gritty crumbles, and dusty soft melts\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Iron-rich terracotta with sunbaked earth, dry minerals, and muddy clay notes\u003cbr\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3–5 – Medium to Very Hard\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India – Kolkata, Gujarat \u0026amp; Uttar Pradesh\u003cbr\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Texture explorers, stash builders, ASMR crunch lovers, experienced clay enthusiasts\u003cbr\u003e\u003cstrong\u003eClay experience:\u003c\/strong\u003e A varied terracotta mix offering unpredictable crunches, dusty melts, and earthy mineral depth in every handful.\u003cbr\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Loud crunch, dusty crack, and gritty crumble variety\u003cbr\u003e\u003cstrong\u003eHydration texture:\u003c\/strong\u003e Softens into muddy mineral-rich clay with lingering sandy grit depending on chip thickness\u003cbr\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Kiln-fired pottery, dry soil, baked terracotta, dusty minerals, warm earth\u003c\/p\u003e\n\u003ch2\u003eProduct details\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 100g \/ 250g \/ 500g\u003cbr\u003e\u003cstrong\u003eShape:\u003c\/strong\u003e Irregular chips, shards, and crumbs (size selectable)\u003cbr\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Red, brown, smoky, and dusky terracotta tones with natural variation\u003cbr\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, alcohol, or colourings)\u003cbr\u003e\u003cstrong\u003eVendor:\u003c\/strong\u003e Various\u003cbr\u003e\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Derived from artisan terracotta vessels traditionally crafted across Indian regions including Kolkata, Gujarat, and Uttar Pradesh, these fired clay fragments reflect generations of pottery traditions rooted in earthy mineral richness and handcrafted ceramic methods.\u003cbr\u003e\u003cstrong\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable options:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThin or Thick chips\u003c\/li\u003e\n\u003cli\u003eNon-Smoked, Light Smoke, or Smoky varieties\u003c\/li\u003e\n\u003cli\u003eSmall Crumbs, Small\/Medium, or Medium\/Large chip sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Small Crumbs \/ 100g \/ Non-Smoked","offer_id":53980921299271,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 100g \/ Light Smoke","offer_id":53980921332039,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 100g \/ Smoked","offer_id":53980921364807,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Non-Smoked","offer_id":53980921397575,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Light Smoke","offer_id":53980921430343,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Smoked","offer_id":53980921463111,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Non-Smoked","offer_id":51952077111623,"sku":"0205080024","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Light Smoke","offer_id":53741590839623,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Smoked","offer_id":53844338868551,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Non-Smoked","offer_id":53741586186567,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Light Smoke","offer_id":53741590872391,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Smoked","offer_id":53844338901319,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Non-Smoked","offer_id":51952077144391,"sku":"0205080025","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Light Smoke","offer_id":53741590937927,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Smoked","offer_id":53844338966855,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Non-Smoked","offer_id":53741586252103,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Light Smoke","offer_id":53741590970695,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Smoked","offer_id":53844338999623,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Non-Smoked","offer_id":53980925788487,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Light Smoke","offer_id":53980925821255,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Smoked","offer_id":53980925854023,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Non-Smoked","offer_id":53980925886791,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Light Smoke","offer_id":53980925919559,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Smoked","offer_id":53980925952327,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Non-Smoked","offer_id":53980926083399,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Light Smoke","offer_id":53980926116167,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Smoked","offer_id":53980926148935,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Non-Smoked","offer_id":53980926181703,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Light Smoke","offer_id":53980926214471,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Smoked","offer_id":53980926247239,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"XL Thin pieces \/ 100g \/ Non-Smoked","offer_id":54651336556871,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"XL Thin pieces \/ 100g \/ Light Smoke","offer_id":54651336589639,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"XL Thin pieces \/ 100g \/ Smoked","offer_id":54651336622407,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"XL Thin pieces \/ 250g \/ Non-Smoked","offer_id":54651336655175,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"XL Thin pieces \/ 250g \/ Light Smoke","offer_id":54651336687943,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"XL Thin pieces \/ 250g \/ Smoked","offer_id":54651336720711,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"XL Thick pieces \/ 100g \/ Non-Smoked","offer_id":54651336753479,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"XL Thick pieces \/ 100g \/ Light Smoke","offer_id":54651336786247,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"XL Thick pieces \/ 100g \/ Smoked","offer_id":54651336819015,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"XL Thick pieces \/ 250g \/ Non-Smoked","offer_id":54651336851783,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":true},{"title":"XL Thick pieces \/ 250g \/ Light Smoke","offer_id":54651336884551,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false},{"title":"XL Thick pieces \/ 250g \/ Smoked","offer_id":54651336917319,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Terracotta_Tumbles_-_Indian.png?v=1767313695"},{"product_id":"mystery-mix-ups-by-colour-natural-edible-clay","title":"Mystery Mix Ups by Colour - Surprise Edible Clay Chunks, Treats, Powders, Crumbs","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\"\u003cmeta charset=\"utf-8\"\u003ePick your colour. Forget the contents. Open the box and discover your crunch.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLove a surprise? \u003c\/span\u003eMystery Mix Ups by Colour are Earthy Crunch UK’s crunchy lucky dip, packed with a constantly changing selection of natural clays, chalks, treats, chunks, crumbs and powders from across our collection.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEach Mystery Mix Up is hand-packed around a single colour family, giving you a box full of earthy shades and complementary textures without knowing exactly which products you'll receive.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe idea is simple: choose your colour, and leave the contents to us.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eYou might find recognisable favourites, smaller pieces from larger products, broken treats, crunchy chunks, loose crumbs or fine powders. The exact combination changes constantly, so no two boxes are guaranteed to be the same.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe photographs show examples of the kinds of products, colours and textures that may appear in each theme. They are examples only and are not a contents list\u003cspan\u003e. We deliberately don't provide a list of what is currently inside each box because, well... it's a Mystery Mix Up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you'd prefer to choose exactly which products you receive, our main catalogue is the place to browse. If you'd rather open a box and discover what you've got, this is your option.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eChoose your colour theme\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Mystery Mix Up is built around a particular colour family. The contents will change according to current stock, but here's an idea of the types of pieces that may appear.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e❤️ Reds \u0026amp; Browns\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA rich, earthy selection of red and brown-toned clays and treats.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYou may discover\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003eRed Nakumatts, Red Clay Biscuits, chewy treats, Red Mix Hex pieces and Red Nakumatt Cracker Balls, alongside smaller pieces and loose Red Khadi and Nakumatt powders.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect warm terracotta, deep red earth and mineral-rich brown tones, with textures ranging from firm and crunchy through to crumbly and powdery.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🧡 Oranges\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA warm-toned collection inspired by terracotta, clay pots and naturally orange earth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePossible contents include\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003eIndian Terracottas, Mexican Terracotta, Queen Terracotta, OG Tan, orange clay chunks, crunchy clay pot crumbs and earthy orange or peach-toned powders.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese mixes tend to have a distinctly earthy and terracotta-led character, with textures ranging from dense crunchy pieces to fragile pot fragments, crumbs and softer powders.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🩶 Greys\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor anyone who likes their clay a little more cementy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGrey Mystery Mix Ups may contain \u003c\/span\u003ecementy clays, mixed Nakumatts, Grey Mix Hex pieces, surprise treats and crunchy balls\u003cspan\u003e, with smaller fragments and mixed Nakumatt powder also possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect cooler natural tones and earthy profiles that can range from clean mineral notes to cementy, dusty and deeper clay characteristics.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🖤 Blacks\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe darker and smokier side of the collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eBlack Mystery Mix Ups may include Smoky Sticks, Barbecue Balls, Black Cracker Cookies, Black Candy Pucks, Smoked Nakumatts and Dryfruit shards\u003cspan\u003e, with black candy powder and smaller smoky fragments potentially appearing throughout the box.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese mixes are ideal for anyone drawn towards darker colours and stronger sensory profiles, with possible notes of smoky earth, roasted minerals, dry clay and petrol-like aromas.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🤍 Whites\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA lighter collection featuring chalks, pale clays and soft mineral textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003ePossible contents include classic chalks, chalk balls, Choco Chip Cookies and Dusty Pops, along with delicate pieces and soft White Khadi powder.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect textures that can range from firm chalky crunches to softer, powdery breakdowns, with clean mineral and earthy characteristics.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🩷 Pinks\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA colourful selection of pink-toned clays, chalks and treats.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYour box may include \u003c\/span\u003ePink Ladoos, Pink Nakumatts, Rose Clay, Pink Slate Triangles and matching pink-toned powders, alongside smaller pieces and crumbs.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture can vary considerably depending on the contents, from dense crunchy pieces to softer, crumbly materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTexture \u0026amp; sensory experience\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe whole appeal of a Mystery Mix Up is \u003c\/span\u003evariety.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach box contains a changing combination of textures rather than a uniform product. You may find a hard piece that snaps cleanly, a softer clay that crumbles between your fingers, a chalky piece that breaks down into powder or a tiny fragment that behaves completely differently from everything around it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePossible textures include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDense and crunchy\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e pieces with a satisfying snap\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFirm clay chunks\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that fracture into smaller pieces\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCrumbly treats\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a softer breakdown\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eChalky materials\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a clean, powdery texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFine powders\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a dry mineral feel\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSmall shards and fragments\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e from larger products\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause the exact contents are intentionally unknown, there is no single crunch factor or flavour profile for the whole box.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's part of the fun.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eColour \u0026amp; flavour personality\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach colour theme has its own general personality, but the exact sensory experience will depend on the individual materials included.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eYou may encounter earthy notes ranging from fresh soil after rain and damp basement through to terracotta, dusty minerals, cement, smoky earth and petrol-like characteristics.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSome pieces may have a cleaner mineral profile, while others may be noticeably darker, roasted or more intensely earthy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe colour gives you the starting point. The contents decide what happens next.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch factor: \u003c\/strong\u003eVariable –  1–5\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause every Mystery Mix Up contains different materials and fragment sizes, crunch intensity can range from soft and crumbly through to very hard and densely crunchy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you're looking for a specific crunch level, individual products in the main catalogue provide a more predictable experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe mixed contents create a varied soundscape, from sharp cracks and dense snaps to softer crumbles and dusty fractures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHarder pieces tend to produce the louder sounds, while chalks, crumbs and powders create quieter, softer sensory sounds.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy are Mystery Mix Ups discounted?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMystery Mix Ups are offered at a \u003c\/span\u003elower price because they make use of fresh pieces that don't necessarily fit our standard full-sized product listings.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBoxes may contain:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSmaller pieces from larger products\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBroken treats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFractured chunks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLoose crumbs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePartial pieces\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine powders\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eAssorted leftover portions from current batches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThese are not old or expired stock.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEverything included comes from fresh, current batches\u003cspan\u003e in our regular collection. The lower price reflects the fact that you're receiving assorted smaller pieces, broken products, crumbs and powders rather than complete products in their original presentation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBasically, you're getting the interesting bits without paying full price for the packaging and presentation of a standard product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you want specific products in their original shapes and sizes, we recommend shopping the main catalogue instead.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eThe Mystery is the point\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eOne of the most important things to understand before ordering is that we cannot tell you exactly what will be inside your box.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eNo contents list.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eNo picking your favourites.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eNo “can I have the black one with the Smoky Sticks?”\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eNope.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eYou choose the colour theme, and we pack the surprise.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe contents change as our stock changes, meaning even two boxes ordered from the same colour category may look completely different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt's a sheer Mystery.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eNatural variation \u0026amp; breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNatural clay and chalk materials vary naturally in \u003c\/span\u003ecolour, density, moisture, shape, size and hardness.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause Mystery Mix Ups intentionally contain smaller pieces, broken treats, crumbs and powders, some additional crumbling may occur during packing, handling or transit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA little loose powder or a few extra crumbs are therefore completely normal and part of the nature of this product.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eImportant information\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEvery Mystery Mix Up is unique. No two boxes are guaranteed to contain the same selection.\u003c\/li\u003e\n\u003cli\u003eThe colour theme is guaranteed. The individual products are not.\u003c\/li\u003e\n\u003cli\u003eWe cannot provide the exact contents of an individual Mystery Mix Up before dispatch.\u003c\/li\u003e\n\u003cli\u003ePhotos are examples only and show the general colour, style and variety rather than exact contents.\u003c\/li\u003e\n\u003cli\u003eContents change according to current stock.\u003c\/li\u003e\n\u003cli\u003eSmaller pieces, crumbs, broken treats and powders are intentionally included.\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdditional breakage or crumbling may occur during handling and transit.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThere is no guaranteed number of individual pieces or products.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIf you want to choose specific products, shapes or textures, please shop the main catalogue instead.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003cspan class=\"text-token-text-primary cursor-text rounded-sm\"\u003eVaries\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable – chunks, treats, biscuits, balls, shards, fragments, crumbs and powders\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Based on selected colour theme, with natural variation between individual materials\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable – from soft and powdery to firm, dense and highly crunchy\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable, approximately 1–5\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste profile:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable according to individual contents, with earthy, mineral, terracotta, chalky, smoky and roasted-earth characteristics possible\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural clay and\/or chalk materials. Exact ingredients vary according to the contents of each Mystery Mix Up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCountry of origin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies according to individual products included\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Surprise lovers, sensory exploration, ASMR, variety seekers and clay enthusiasts who enjoy discovering different textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e An unpredictable colour-themed selection of natural clay and chalk materials designed for exploring a variety of earthy textures, crunches and sensory characteristics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003e\u003cspan\u003eMystery Mix Ups by Colour draw from natural clays and chalks sourced from different regions and traditional clay-producing areas represented within the Earthy Crunch UK collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause the contents vary from box to box, the specific regional and traditional background will depend on the individual materials included. The colour theme is the organising principle rather than a single geographical origin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Reds\/Browns \/ 50g","offer_id":53388365693255,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ 75g","offer_id":53388365660487,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ 100g","offer_id":52632255889735,"sku":"0708150052","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ 175g","offer_id":52632197366087,"sku":"0708150053","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ 250g","offer_id":52256390545735,"sku":"0708150054","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ 50g","offer_id":53388365758791,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Oranges \/ 75g","offer_id":53388365726023,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Oranges \/ 100g","offer_id":52632255922503,"sku":"0708150049","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ 175g","offer_id":52632197398855,"sku":"0708150050","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ 250g","offer_id":52256390578503,"sku":"0708150051","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ 50g","offer_id":53388365824327,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ 75g","offer_id":53388365791559,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ 100g","offer_id":52632255955271,"sku":"0705150040","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ 175g","offer_id":52632197431623,"sku":"0705150041","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ 250g","offer_id":52256390611271,"sku":"0708150042","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ 50g","offer_id":53388365889863,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ 75g","offer_id":53388365857095,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Whites \/ 100g","offer_id":52632255988039,"sku":"0705150037","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ 175g","offer_id":52632197464391,"sku":"0705150038","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ 250g","offer_id":52256390644039,"sku":"0705150039","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Greys \/ 50g","offer_id":53388365955399,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ 75g","offer_id":53388365922631,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ 100g","offer_id":52632256020807,"sku":"0708150043","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ 175g","offer_id":52632197497159,"sku":"0708150044","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ 250g","offer_id":52256390676807,"sku":"0708150045","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ 50g","offer_id":53388366020935,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ 75g","offer_id":53388365988167,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ 100g","offer_id":52635275428167,"sku":"0708150046","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ 175g","offer_id":52635275395399,"sku":"0708150047","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ 250g","offer_id":52635275362631,"sku":"0708150048","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b6ed1146-6c95-436f-9a30-09a0ee5cc4e0.png?v=1761672560"},{"product_id":"grey-bricks-natural-edible-clay","title":"Grey Bricks – Cementy Edible Indian Clay Treats","description":"\u003cblockquote\u003e\n\u003ch4 class=\"isSelectedEnd\"\u003e“Firm cementy crunch on the outside, smooth earthy clay melt underneath.”\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGrey Bricks are hand-shaped Indian clay treats made from a curated blend of light grey clays, including Diamond, Almond, Kylie, Kendall and White Rose, with natural clay crumbs added for an extra layer of texture. Each rustic little brick carries the familiar cement-forward character associated with classic grey clays, combining earthy mineral depth with a clean, dusty finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture starts with a firm, slightly harder exterior that gives you a satisfying initial bite before quickly softening into a smooth, creamy breakdown. Fine clay crumbs provide little bursts of texture along the way without introducing a gritty finish. Hand-moulded rather than perfectly uniform, each brick has its own slightly wonky shape, adding to the raw, traditional character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA solid choice for anyone who likes a stronger opening crunch followed by an easy, smooth melt.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm outer bite that quickly softens into a smooth, crumbly and creamy breakdown with fine crumb texture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cementy, earthy and mineral-rich with clean, dusty grey clay notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Indian clay regions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, experienced clay enthusiasts, ASMR and those who enjoy a firm-to-soft texture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A rustic hand-shaped clay treat that starts with a satisfying firm bite before melting down into a smooth, creamy earthiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens considerably when dampened, becoming smoother, creamier and more cohesive\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cement, dusty minerals, dry earth and fresh clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to approximately 100g total, 3 bricks per pack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hand-moulded brick shapes, with natural variation between pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light grey with subtle natural tonal variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Diamond, Almond, Kylie, Kendall and White Rose Clays with Natural Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Indian grey clay varieties are valued within traditional clay practices and geophagia communities for their distinctive mineral character, earthy flavour and cement-like profiles. Grey Bricks combine several lighter Indian clays into a rustic, hand-shaped format that highlights their shared earthy character while allowing subtle differences between the individual varieties to come through.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52431068856647,"sku":"0405090138","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/8_15df160a-1a9c-4e14-8e43-e351192985a0.png?v=1774153181"},{"product_id":"double-delight-grey-mantle-natural-edible-clay","title":"Grey Mantle - Smoky Cementy Edible Indian Clay treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e“Smoky roasted shell, clean cementy centre, two clays in one seriously satisfying crunch.”\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDouble Delight Balls, also known as \u003c\/span\u003eGrey Mantle\u003cspan\u003e, are a layered Indian clay treat combining the clean, mineral-rich character of grey clay with the darker, roasted depth of Black Candy. Each pack contains four hand-rolled spheres with a soft grey clay centre wrapped in a darker, smoke-infused outer layer, creating a striking two-tone finish and a completely different experience from the first bite to the last.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe outer coating brings a medium, satisfying crunch with gentle smoky and roasted notes before giving way to the softer grey centre. Once broken down, the texture becomes smooth and paste-like, with a clean, silky finish and none of the grit or loose crumbs associated with some more heavily textured clays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFlavour-wise, Double Delight sits neatly between fresh, cementy grey clay and darker roasted earth. Expect mineral-rich cement notes, subtle basement character and a gentle charred smokiness that adds depth without completely taking over.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium-crunching smoky outer layer followed by a softer, smooth and paste-like grey clay centre\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cementy, earthy and mineral-rich with basement notes and gentle roasted smokiness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, smoky-clay lovers, ASMR and slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A two-stage clay experience that moves from a smoky outer crunch into a smooth, mellow grey-clay centre.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smoother, creamier and more cohesive texture when dampened\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, smoky clay, cement, damp basement and dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 110g, 4 balls per pack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Round, hand-rolled double-layered balls\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dark grey smoky exterior with a light grey centre\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Grey Candy blend (assorted grey clays) coated in Black Candy blend containing Dryfruit, Magmitti and Fully Roasted Nakumatt Clays (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Indian clay traditions encompass a wide range of mineral-rich grey, roasted and smoked clay varieties, each with its own characteristic texture and flavour. Double Delight takes inspiration from these contrasting profiles by pairing a lighter grey clay centre with a darker roasted outer layer for a modern, layered clay experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52460530925895,"sku":"0405090122","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_480e0465-6d6f-4b17-97ee-bc8c5655dfe0.png?v=1759436750"},{"product_id":"montana-yellowstone","title":"Yellowstone - Petrol-tone, hand-foraged , North American natural edible crunchy clay\/dirt chunks","description":"\u003cp data-start=\"0\" data-end=\"652\"\u003eYellowstone by Taste Montana is a rare, hand-foraged edible clay sourced from the rugged terrains of Montana, USA. Collected by Samantha Hokulani herself, this clay captures the earthy essence of Yellowstone’s soil — soft yet snappy, with a creamy sand-like texture that gives way to a medium crunch. Each bite delivers a grounding, muddy topsoil earthiness with subtle tones of petrichor and the faint aroma of fresh, damp soil after rain. Some pieces surprise with a whisper of gas or oil undertones, true to the natural geology of its origin. This is a genuine, wild-harvested clay — rustic, authentic, and fleetingly fresh.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"654\" data-end=\"663\"\u003eSize:\u003c\/strong\u003e Varies naturally, medium chunks\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"698\" data-end=\"709\"\u003eWeight:\u003c\/strong\u003e 100g per tub\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"725\" data-end=\"735\"\u003eShape:\u003c\/strong\u003e Irregular, hand-broken pieces\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"768\" data-end=\"779\"\u003eColour:\u003c\/strong\u003e Mustard yellow tone\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"802\" data-end=\"814\"\u003eTexture:\u003c\/strong\u003e Soft, slightly sandy, creamy, non-gritty\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"858\" data-end=\"876\"\u003eCrunch Factor:\u003c\/strong\u003e 4 (medium)\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"890\" data-end=\"908\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, fresh soil, subtle petrol hints, creamy finish\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"973\" data-end=\"989\"\u003eIngredients:\u003c\/strong\u003e 100% natural yellow stone clay\u003cbr data-start=\"1022\" data-end=\"1025\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1047\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1047\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003cbr data-start=\"1071\" data-end=\"1074\"\u003e\u003cstrong data-start=\"1074\" data-end=\"1085\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1074\" data-end=\"1085\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"1099\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1131\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1131\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by the raw, mineral-rich earths surrounding Yellowstone National Park, long regarded for their purifying and grounding qualities\u003c\/p\u003e\n\u003cp data-start=\"1273\" data-end=\"1605\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1647\"\u003eNote:\u003c\/strong\u003e To preserve its smooth, melt-in-the-mouth texture, keep slightly damp in an airtight container. If it dries, a few drops of water will restore its natural moisture. Comes in a reusable plastic container for freshness — I wanted to stay true to Earthy Crunch UK’s eco-friendly promise of no single-use plastics but this is a product best kept damp so I always recommend keeping it in a plastic container\u003c\/p\u003e\n\u003cp data-start=\"1607\" data-end=\"1716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1607\" data-end=\"1624\"\u003eAvailability:\u003c\/strong\u003e A rare and limited find, never before stocked in the UK — best enjoyed fresh while supplies last.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer","offer_id":54213697503559,"sku":null,"price":1.29,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":54213697536327,"sku":null,"price":4.19,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":53427931119943,"sku":"0307120252","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54213697569095,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":53427931152711,"sku":"0307120253","price":16.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_87833344-6d40-497b-8f5b-011ae96f848e.png?v=1759882955"},{"product_id":"montana-red-natural-edible-american-clay-dirt","title":"Montana Red Clay - Hand-foraged, Chocolate-like Earthy North American natural edible clay\/dirt chunks","description":"\u003cblockquote\u003e\n\u003ch4 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\"Like biting into rain-soaked earth that melts away like chocolate.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMontana Red is a natural American clay known for its chocolate-like crumble and deeply earthy flavour profile. Hand-foraged by Samantha Hokulani from the rich red soils of Montana, these irregular chunks, crumbs, and clusters deliver a satisfying sensory experience with notes of rain-soaked soil, muddy topsoil, mineral-rich earth, and subtle petrol undertones. The texture offers a smooth, clean finish that melts effortlessly after a gentle crunch, creating a distinctive natural earth character appreciated within geophagia and texture-focused communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in weights ranging from sample size up to 250g, Montana Red is offered in two unique varieties. The regular Montana Red is freshly dug, hand-foraged, chocolate-like, and slightly damp with a smooth melt. The Rainstorm Harvest edition was gathered during wet weather conditions and arrives noticeably wetter and clumpier, delivering an intensely muddy, rain-drenched earth experience. Traditionally associated with the mineral-rich red earth landscapes of Montana and the wider practice of natural clay appreciation.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft chocolate-like crumble with a smooth melt and no grit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep earthy soil notes with rainwater freshness and subtle mineral petrol undertones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇺🇸 United States, Montana\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, earthy flavour lovers, slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A rich, rain-soaked earth experience that melts smoothly and showcases pure natural soil flavours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes creamy, muddy, and exceptionally smooth when dampened\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rainwater, muddy topsoil, wet earth, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sample Size, 100g, 250g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTypes available:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRegular Montana Red (freshly dug, hand-foraged, chocolate-like, slightly damp)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRainstorm Harvest Montana Red (wet, clumpy, intensely muddy)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks, fine crumbs, and small clusters\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red, rusty brown, and earthy red-brown tones with natural variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Montana Red Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Montana\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hand-foraged from Montana's mineral-rich red earth deposits. These distinctive red clays are valued among natural clay enthusiasts for their uniquely earthy aroma, rain-soaked flavour profile, and smooth melting texture that reflects the region's iron-rich soils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g \/ Regular (damp dry chocolate-like)","offer_id":54187779817799,"sku":"03071202461","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Extra Damp (foraged during a rain storm - wet clumps)","offer_id":54187981996359,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g \/ Regular (damp dry chocolate-like)","offer_id":52972102123847,"sku":"03071202460","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"100g \/ Extra Damp (foraged during a rain storm - wet clumps)","offer_id":54187982029127,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g \/ Regular (damp dry chocolate-like)","offer_id":52972102091079,"sku":"03071202462","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"250g \/ Extra Damp (foraged during a rain storm - wet clumps)","offer_id":54187982061895,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/040269_Montana_Red_1.png?v=1760137963"},{"product_id":"old-ferry-ember-american-red-edible-clay-brick-dirt","title":"Old Ferry Ember (formerly known as Red Brick Dirt) - Bold, Brick-like, North American natural edible dirt chunks","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e“Hard, flaky ember-red layers with a warm terracotta crunch.”\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eOld Ferry Ember by Taste Montana is a naturally formed Montana clay known for its hard, flaky crunch, layered structure, and striking ember-red colour. Formerly known as Red Brick Dirt, this distinctive North American clay is foraged from the rugged Missouri River Breaks of Montana, where natural geological formations create thin sheets, compact chunks, flakes, and irregular fragments.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eDespite its former name, Old Ferry Ember has a surprisingly nuanced flavour profile. Rather than an intensely brick-like earthiness, it delivers mild mineral earthiness with subtle terracotta, warm clay, and sunbaked earth notes. Think dry canyon walls, weathered red earth and warm mineral-rich soil rather than a heavy, muddy flavour.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture is where Old Ferry Ember really earns its character. Dry pieces are lightweight yet hard, producing a crisp, layered crack as they break into delicate flakes and sheets. Different pieces can offer slightly different levels of density and crunch, making it particularly interesting for texture-focused clay enthusiasts and ASMR setups. When dampened, the hard structure softens dramatically into a smooth, earthy slush while retaining its distinctive mineral character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eWe are proud to be the only European reseller exclusively offering Taste Montana products, bringing these distinctive Montana clays to customers across Europe without the need to source them directly from North America.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eRead more on Sam's foraging process here:\u003c\/strong\u003e https:\/\/earthycrunch.co.uk\/blogs\/geophagia\/old-ferry-ember-a-piece-of-montana-i-ll-always-carry\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard, layered crunch with crisp flakes, thin sheets and a smooth slushy transformation when dampened\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mild earthy minerals with subtle terracotta, warm clay and sunbaked earth notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 5 – Very Hard\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇺🇸 Montana, United States\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, texture explorers, ASMR lovers, collectors and anyone who enjoys hard, flaky natural clays\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A naturally layered ember-red Montana clay combining crisp flaky crunches with gentle mineral earthiness and an unusually smooth hydrated texture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp layered crack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens from hard flakes and sheets into a smooth, earthy slush\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, sunbaked clay, warm earth, canyon dust and terracotta\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Selectable options\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks, flakes, sheets and natural fragments\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep ember red with natural variations ranging from warm red and terracotta to darker earthy tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Montana Clay (No preservatives, additives, alcohol or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Montana\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eEuropean availability:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK is the \u003c\/span\u003eonly European reseller exclusively offering Taste Montana products\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Old Ferry Ember is naturally foraged from the Missouri River Breaks of Montana, an area recognised for its dramatic river-carved landscapes, mineral-rich soils and naturally layered clay formations. Its distinctive red colouring and flaky geological structure are products of the region's long natural formation processes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53855213322567,"sku":"050712038511","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53855211946311,"sku":"050712038512","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52957436576071,"sku":"050712038513","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53091217539399,"sku":"050712038514","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_514309c8-81e0-4a32-a7a3-71394e6d0a26.png?v=1760137601"},{"product_id":"montana-silver-road","title":"Silver Road - Hand-foraged, Hard, American natural edible clay\/dirt chunks","description":"\u003ch3 data-end=\"57\" data-start=\"35\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"523\" data-start=\"58\"\u003eSilver Road by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eTaste Montana\u003c\/span\u003e\u003c\/span\u003e is a hand-foraged edible clay sourced from the rugged natural terrains of \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMontana\u003c\/span\u003e\u003c\/span\u003e in the \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eUnited States\u003c\/span\u003e\u003c\/span\u003e. Celebrated purely for its exceptional texture, this unique grey clay delivers a crisp, snappy crunch with a soft dusty finish. Each piece is naturally broken, resulting in irregular chunks that provide a tactile, satisfying bite from the very first snap.\u003c\/p\u003e\n\u003cp data-end=\"886\" data-start=\"525\"\u003eUnlike many edible clays, Silver Road is completely flavourless. This neutral profile makes it a versatile addition for DIY clay blends, crunchy cookies, and other textural creations where the goal is pure crunch without altering flavour. The structure is clean and consistent — no grit, no stickiness — just a crisp mineral bite that texture lovers appreciate.\u003c\/p\u003e\n\u003ch3 data-end=\"910\" data-start=\"888\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1237\" data-start=\"911\"\u003eSilver Road is known for its dusty surface and snappy break. The clay fractures cleanly with a firm bite before crumbling lightly, creating a crisp crunch that is strong yet refined. It remains non-gritty and non-sticky throughout the experience, delivering a clean, satisfying texture ideal for mixing or enjoying on its own.\u003c\/p\u003e\n\u003ch3 data-end=\"1258\" data-start=\"1239\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1541\" data-start=\"1259\"\u003eThis clay is intentionally neutral. There are no earthy, smoky, or mineral flavour notes — the experience is entirely textural. Its lack of taste makes it perfect for pairing with other clays or incorporating into DIY clay treats where crunch is desired without influencing flavour.\u003c\/p\u003e\n\u003ch3 data-end=\"1564\" data-start=\"1543\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"1883\" data-start=\"1565\"\u003eSilver Road is best appreciated as a pure crunch clay. Its medium-sized irregular chunks offer a satisfying snap and crumble that can elevate the texture of homemade clay treats or crunchy clay snacks. Whether enjoyed on its own or blended into recipes, it delivers a reliable crisp bite prized by texture enthusiasts.\u003c\/p\u003e\n\u003ch3 data-end=\"1901\" data-start=\"1885\" data-section-id=\"16zyfva\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2135\" data-start=\"1902\"\u003e\n\u003cli data-end=\"1949\" data-start=\"1902\" data-section-id=\"l3rzbr\"\u003e\n\u003cp data-end=\"1949\" data-start=\"1904\"\u003eHand-foraged natural clay from Montana, USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1994\" data-start=\"1950\" data-section-id=\"d53yt9\"\u003e\n\u003cp data-end=\"1994\" data-start=\"1952\"\u003eCrisp, snappy texture with dusty surface\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2039\" data-start=\"1995\" data-section-id=\"1e09uvr\"\u003e\n\u003cp data-end=\"2039\" data-start=\"1997\"\u003eCompletely flavourless for versatile use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2079\" data-start=\"2040\" data-section-id=\"wbte5o\"\u003e\n\u003cp data-end=\"2079\" data-start=\"2042\"\u003eNon-gritty and non-sticky structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2135\" data-start=\"2080\" data-section-id=\"17ljy6q\"\u003e\n\u003cp data-end=\"2135\" data-start=\"2082\"\u003eIdeal for DIY edible clay treats and crunchy blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2156\" data-start=\"2137\" data-section-id=\"bs82nj\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"2703\" data-start=\"2157\"\u003e\n\u003cli data-end=\"2195\" data-start=\"2157\" data-section-id=\"16dl7ov\"\u003e\n\u003cp data-end=\"2195\" data-start=\"2159\"\u003e\u003cstrong data-end=\"2168\" data-start=\"2159\"\u003eSize:\u003c\/strong\u003e Medium, irregular chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2217\" data-start=\"2196\" data-section-id=\"qvky5g\"\u003e\n\u003cp data-end=\"2217\" data-start=\"2198\"\u003e\u003cstrong data-end=\"2209\" data-start=\"2198\"\u003eWeight:\u003c\/strong\u003e 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2256\" data-start=\"2218\" data-section-id=\"17pr6rz\"\u003e\n\u003cp data-end=\"2256\" data-start=\"2220\"\u003e\u003cstrong data-end=\"2230\" data-start=\"2220\"\u003eShape:\u003c\/strong\u003e Naturally broken pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2283\" data-start=\"2257\" data-section-id=\"d8nuod\"\u003e\n\u003cp data-end=\"2283\" data-start=\"2259\"\u003e\u003cstrong data-end=\"2270\" data-start=\"2259\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2338\" data-start=\"2284\" data-section-id=\"u0z71t\"\u003e\n\u003cp data-end=\"2338\" data-start=\"2286\"\u003e\u003cstrong data-end=\"2298\" data-start=\"2286\"\u003eTexture:\u003c\/strong\u003e Dusty, snappy, non-gritty, non-sticky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2376\" data-start=\"2339\" data-section-id=\"12tkfsr\"\u003e\n\u003cp data-end=\"2376\" data-start=\"2341\"\u003e\u003cstrong data-end=\"2359\" data-start=\"2341\"\u003eCrunch factor:\u003c\/strong\u003e 5 – very crisp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2434\" data-start=\"2377\" data-section-id=\"z8u5de\"\u003e\n\u003cp data-end=\"2434\" data-start=\"2379\"\u003e\u003cstrong data-end=\"2397\" data-start=\"2379\"\u003eTaste profile:\u003c\/strong\u003e Neutral — textural experience only\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2484\" data-start=\"2435\" data-section-id=\"bu6i39\"\u003e\n\u003cp data-end=\"2484\" data-start=\"2437\"\u003e\u003cstrong data-end=\"2453\" data-start=\"2437\"\u003eIngredients:\u003c\/strong\u003e 100% natural grey earth clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2535\" data-start=\"2485\" data-section-id=\"bwwksz\"\u003e\n\u003cp data-end=\"2535\" data-start=\"2487\"\u003e\u003cstrong data-end=\"2509\" data-start=\"2487\"\u003eCountry of origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2565\" data-start=\"2536\" data-section-id=\"u0dp3r\"\u003e\n\u003cp data-end=\"2565\" data-start=\"2538\"\u003e\u003cstrong data-end=\"2549\" data-start=\"2538\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2703\" data-start=\"2566\" data-section-id=\"ayp0qm\"\u003e\n\u003cp data-end=\"2703\" data-start=\"2568\"\u003e\u003cstrong data-end=\"2597\" data-start=\"2568\"\u003eTraditional clay origins:\u003c\/strong\u003e Foraged from the mineral-rich grey soils of Montana, known for clean mineral structure and crisp texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2723\" data-start=\"2705\" data-section-id=\"xn75fb\"\u003eAvailability\u003c\/h3\u003e\n\u003cp data-end=\"2835\" data-start=\"2724\"\u003eLimited and rare — a pure textural clay experience, perfect for DIY culinary creations and crunchy indulgences.\u003c\/p\u003e\n\u003chr data-end=\"3624\" data-start=\"3621\"\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3987\" data-start=\"3626\"\u003e\u003cem\u003e\u003cstrong data-end=\"3641\" data-start=\"3626\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53427937509703,"sku":"0307120250","price":7.5,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53427937542471,"sku":"0307120251","price":16.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3329bfb7-8cea-4555-bed6-12d14f236289.png?v=1760145300"},{"product_id":"montana-coal","title":"Montana Midnight (Formerly known as Montana Coal) - Hand-foraged, Charcoal-like North American natural edible clay\/dirt chunks","description":"\u003cp\u003eMontana Midnight by Taste Montana is a rare, hand-foraged edible clay collected from black shale and clay shale formations in Montana, USA. Hand-foraged by Samantha Hulkani, this unique clay gets its name from its striking coal-like appearance — deep black colour, angular shards, and dense, matte texture — but it is mineral clay, not coal or charcoal.\u003c\/p\u003e\n\u003cp\u003eMontana Coal delivers a super-crunch experience. Each shard snaps cleanly and breaks into satisfying shards without dust, grit, or stickiness, providing a tactile crunch that is a favourite among pica and geophagia enthusiasts.\u003c\/p\u003e\n\u003cp\u003eThe flavour profile is bright and mineral-forward, beginning with a slightly sour, zingy note and finishing with a zesty, lemon-like lift. It is clean, refreshing, and sharply distinctive, without any burnt, smoky, or chemical undertones.\u003c\/p\u003e\n\u003cp\u003eMontana Midnight offers a unique, highly tactile, and flavourful clay experience, perfect for those seeking the true taste and crunch of hand-foraged Montana black clay.\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"831\" data-start=\"822\"\u003eSize:\u003c\/strong\u003e Medium sized chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"873\" data-start=\"862\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"899\" data-start=\"889\"\u003eShape:\u003c\/strong\u003e Irregular chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"929\" data-start=\"918\"\u003eColour:\u003c\/strong\u003e Black\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"950\" data-start=\"938\"\u003eTexture:\u003c\/strong\u003e Crumbly, compact, soft, turns slushy, non-gritty, non-sticky\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1032\" data-start=\"1014\"\u003eCrunch Factor:\u003c\/strong\u003e 4 (medium-crisp)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1070\" data-start=\"1052\"\u003eTaste Profile:\u003c\/strong\u003e Paper tones, gasoline, dirt, mild rain, lemon-citrus finish\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1149\" data-start=\"1133\"\u003eIngredients:\u003c\/strong\u003e 100% natural soft coal clay\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1202\" data-start=\"1180\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1240\" data-start=\"1229\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1286\" data-start=\"1257\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Foraged from mineral-rich Montana coal veins — a rare and texturally dynamic clay prized for its layered composition and distinctive earthy flavours.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1568\" data-start=\"1440\"\u003e\u003cstrong data-end=\"1457\" data-start=\"1440\"\u003eAvailability:\u003c\/strong\u003e Limited and rare — a unique, full-bodied clay experience for adventurous eaters and textural clay enthusiasts.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54187822285127,"sku":"0307120244","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":54187822317895,"sku":"0307120245","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":54187822350663,"sku":"0307120246","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":54187822383431,"sku":"0307120247","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4c083da3-00b3-4830-bece-36ccb5ce05d4.png?v=1760146425"},{"product_id":"lavi-dirt-sticks","title":"Lavi's Dirt Sticks - Unbaked Terracotta treats","description":"\u003cp data-start=\"161\" data-end=\"628\"\u003eUnbaked brown terracotta crafted into convenient stick form, Lavis Dirt Sticks are perfect for enjoying authentic dirt in a portable, easy-to-handle shape. Partially roasted to achieve a silky smooth texture, they deliver minimal chewable grit and are non-sticky, dissolving delightfully on the palate. The firm, chalky coating with a slightly powdery interior makes every bite an indulgent, medium-crunch experience for true clay enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"655\"\u003e\u003cstrong data-start=\"631\" data-end=\"640\"\u003eSize:\u003c\/strong\u003e Approx 12-15cm long\u003c\/p\u003e\n\u003cp data-start=\"658\" data-end=\"682\"\u003e\u003cstrong data-start=\"658\" data-end=\"669\"\u003eWeight:\u003c\/strong\u003e x2 per packet, Up to 130g\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"703\"\u003e\u003cstrong data-start=\"685\" data-end=\"695\"\u003eShape:\u003c\/strong\u003e Stick\u003c\/p\u003e\n\u003cp data-start=\"706\" data-end=\"736\"\u003e\u003cstrong data-start=\"706\" data-end=\"717\"\u003eColour:\u003c\/strong\u003e Grey as Unbaked\u003c\/p\u003e\n\u003cp data-start=\"739\" data-end=\"827\"\u003e\u003cstrong data-start=\"739\" data-end=\"751\"\u003eTexture:\u003c\/strong\u003e Firm, chalky coating, slightly powdery, minimal chewable grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"830\" data-end=\"869\"\u003e\u003cstrong data-start=\"830\" data-end=\"848\"\u003eCrunch Factor:\u003c\/strong\u003e 5 (medium crunchy)\u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1088\"\u003e\u003cstrong data-start=\"872\" data-end=\"890\"\u003eTaste Profile:\u003c\/strong\u003e Lovely topsoil taste, strong muddy flavour, very flavorful treat for dirt lovers; hints of fresh rain and earthy soil; slightly earthy, fresh soil taste with subtle mineral notes, creamy when wet\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1158\"\u003e\u003cstrong data-start=\"1091\" data-end=\"1107\"\u003eIngredients:\u003c\/strong\u003e Unbaked brown terracotta clay, partially roasted\u003c\/p\u003e\n\u003cp data-start=\"1161\" data-end=\"1191\"\u003e\u003cstrong data-start=\"1161\" data-end=\"1183\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"1194\" data-end=\"1216\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1205\"\u003eVendor:\u003c\/strong\u003e Dr. Lavi\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"2032\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1248\"\u003eTraditional Clay Origins:\u003c\/strong\u003e India has a rich history of using terracotta clay both for functional and edible purposes. Regions such as Uttar Pradesh, Rajasthan, and West Bengal are renowned for their high-quality terracotta, historically used to make earthenware pots, water vessels, and traditional cooking utensils. In addition to these functional uses, certain clays have been consumed for centuries in rural communities as part of pica practices, prized for their mineral content and natural flavour. The artisanal techniques of shaping, drying, and partially roasting clay have been refined over generations, creating clays that are safe, texturally satisfying, and rich in earthy taste. Lavis Dirt Sticks draw on this centuries-old tradition, offering a direct connection to India’s terracotta heritage.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Sticks (100g)","offer_id":53431757078855,"sku":"04050400232","price":5.59,"currency_code":"GBP","in_stock":true},{"title":"2 whole Sticks (100g)","offer_id":53431757046087,"sku":"0405040023","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_fc84bc3e-d8ff-4d0b-9d44-39bab7ebf760.png?v=1760148477"},{"product_id":"lavi-nakumatt-bomb-natural-edible-clay","title":"Lavi's Nakumatt Bomb – Mineral-rich Edible Indian Clay Treat","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e“A giant Red Nakumatt sphere with a dense mineral crunch and surprise snaps of roasted clay crumbs.”\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLavi’s Nakumatt Bomb is an oversized Indian clay sphere made for anyone who likes their clay experience a little bigger, denser and more layered. Deep pink in colour and packed with Red Nakumatt clay and crunchy inclusions, this hefty sphere combines a firm outer structure with a softer, powdery centre and scattered pieces of Dryfruit and Red Nakumatt crumbs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture is where this one really earns its keep. The dense core offers some initial resistance before breaking down into a soft, powdery crumble, while the embedded crumbs add sudden little bursts of crunch and snap. It creates a satisfying contrast between compact clay and crisp fragments, so no two bites quite feel the same.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFlavour-wise, Lavi’s Nakumatt Bomb goes deep into the mineral-rich end of the spectrum. Expect a strong metallic earthiness with cement, iron and roasted red clay notes, followed by a gentle smoky character from the darker roasted elements. It is bold, earthy and fairly intense, making this more suited to experienced clay enthusiasts who enjoy stronger mineral profiles and layered textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense and compact with a soft powdery centre and scattered crisp, crunchy clay inclusions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Metallic, earthy and cementy with iron-rich mineral notes, roasted red clay and gentle smokiness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, crunch lovers, ASMR and slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A substantial, layered clay experience that moves from firm resistance into powdery crumble with unexpected crunchy inclusions throughout.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smoother, more cohesive texture while retaining some of the denser mineral character\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted red clay, iron-rich minerals, cement, dry earth and subtle smoky warmth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 95g, depending on batch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Oversized sphere\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep pink to red-pink with natural variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay with Dryfruit and Red Nakumatt clay crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lavi\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt is an Indian clay variety recognised for its deep red colouring, mineral-rich character and distinctive metallic earthiness. Different Indian clay traditions use natural drying and roasting methods to develop variations in texture, aroma and flavour, with Red Nakumatt particularly associated with its dense mineral profile and roasted earthy character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lab-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52635328545095,"sku":"0405040024","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0c886b21-08d9-4011-aba4-8dd95dd574ac.png?v=1761671633"},{"product_id":"fully-roasted-nakumatt-clay-edible-clay-for-pica","title":"Full Roasted Nakumatt Clay - Roasted Indian clay","description":"\u003cp data-start=\"176\" data-end=\"622\"\u003eFull Roasted Nakumatt Clay is a bold, intense edible clay for enthusiasts who crave maximum crunch and deep, smoky-earthy flavour. Naturally harvested, cleaned, sun-dried, and fully roasted, it delivers a firm, porous texture that breaks into crisp shards with every bite. The clay is hard yet satisfying, never gritty or sticky, and melts pleasantly in the mouth after chewing, giving a rich, enduring eating experience.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"1024\"\u003eIts flavour is an earthy symphony: intensely mineral-rich with smoky, charred, and toasted notes from the full roasting process. Cementy undertones, faint metallic hints, and petrichor-like freshness evoke the scent of rain on dry soil or hot asphalt. Full Roasted Nakumatt Clay offers a robust, full-bodied taste for those who appreciate a powerful, crunchy, and naturally roasted clay experience.\u003c\/p\u003e\n\u003cp data-start=\"1026\" data-end=\"1798\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1035\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1063\" data-end=\"1066\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1077\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1158\"\u003eColour:\u003c\/strong\u003e Dark grey with some black tones\u003cbr data-start=\"1190\" data-end=\"1193\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1205\"\u003eTexture:\u003c\/strong\u003e Hard, crunchy, porous; smooth, non-sticky, low grit\u003cbr data-start=\"1257\" data-end=\"1260\"\u003e\u003cstrong data-start=\"1260\" data-end=\"1278\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1345\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1348\" data-end=\"1366\"\u003eTaste Profile:\u003c\/strong\u003e Intense earthy, smoky, roasted, cementy, mineral-rich, petrichor freshness with subtle metallic notes\u003cbr data-start=\"1468\" data-end=\"1471\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e 100% natural Nakumatt clay\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1539\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1564\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1605\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and fully roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its smoky, cementy, and mineral-forward taste\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54150002803015,"sku":"03050201161","price":0.79,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53697477247303,"sku":"03050201162","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52677785485639,"sku":"03050201160","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g Crumbs and Powder","offer_id":54150002835783,"sku":"03050201163","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677785452871,"sku":"03050201164","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_1dc18a77-8e39-4219-bd4c-5f67160c4bf7.png?v=1767576685"},{"product_id":"shree-pots-indian-brown-terracotta-edible-clay-pots","title":"Shree Pots – Earthy Indian Brown Terracotta Edible Clay Pots","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"ab089706-f97f-4834-8c4d-c9ee71d75721\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7cadc4e9-d20d-4319-a3d5-0368fe41e13c\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"rmw5tv\" data-start=\"67\" data-end=\"81\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"83\" data-end=\"1026\"\u003eShree Pots are natural Indian terracotta clay pots known for their super snappy crunch and rich petrichor-heavy earthy profile. These miniature vase-shaped clay pots deliver a satisfying sensory experience with notes of dusty red soil, wet earth, iron-rich minerals, and rain-soaked terracotta, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth creamy breakdown with gentle graininess and a distinctive fired-earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India’s long-standing terracotta vessel traditions, these clay pots are valued for their grounding texture, authentic earthy crunch, and nostalgic monsoon-inspired sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1028\" data-end=\"1043\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1045\" data-end=\"1768\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1057\"\u003eTexture:\u003c\/strong\u003e Super snappy crunch with smooth creamy melt and gentle graininess\u003cbr data-start=\"1123\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1136\"\u003eTaste:\u003c\/strong\u003e Iron-rich terracotta with dusty red soil, wet earth, and petrichor notes\u003cbr data-start=\"1209\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1230\"\u003eCrunch factor:\u003c\/strong\u003e 5 – Very Hard\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1258\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1269\" data-end=\"1272\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1285\"\u003eBest for:\u003c\/strong\u003e Terracotta lovers, ASMR crunches, experienced clay enthusiasts, petrichor fans\u003cbr data-start=\"1364\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1387\"\u003eClay experience:\u003c\/strong\u003e A nostalgic Indian terracotta experience with clean snapping bites that soften into smooth earthy creaminess without sticking.\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1532\" data-is-only-node=\"\"\u003eASMR level:\u003c\/strong\u003e Loud crunch\u003cbr data-start=\"1544\" data-end=\"1547\"\u003e\u003cstrong data-start=\"1547\" data-end=\"1569\"\u003eHydration texture:\u003c\/strong\u003e Soaking deepens the muddy petrichor flavour and softens the clay into a richer earthy crumble\u003cbr data-start=\"1663\" data-end=\"1666\"\u003e\u003cstrong data-start=\"1666\" data-end=\"1682\"\u003eAroma notes:\u003c\/strong\u003e Rain-soaked earth, baked terracotta, dusty red soil, iron minerals, monsoon petrichor\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1770\" data-end=\"1788\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1790\" data-end=\"2505\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1801\"\u003eWeight:\u003c\/strong\u003e Approx. 100g per pot\u003cbr data-start=\"1822\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1835\"\u003eShape:\u003c\/strong\u003e Miniature vase-shaped terracotta pots\u003cbr data-start=\"1873\" data-end=\"1876\"\u003e\u003cstrong data-start=\"1876\" data-end=\"1887\"\u003eColour:\u003c\/strong\u003e Terracotta orange-red\u003cbr data-start=\"1909\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1912\" data-end=\"1928\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2011\" data-end=\"2014\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2025\"\u003eVendor:\u003c\/strong\u003e Lavi\u003cbr data-start=\"2030\" data-end=\"2033\"\u003e\u003cstrong data-start=\"2033\" data-end=\"2062\"\u003eTraditional clay origins:\u003c\/strong\u003e Terracotta clay has been deeply woven into Indian culture for centuries through pottery, storage vessels, cooling pots, and earth-based traditions. In some regions, fired clay was also connected to seasonal cravings and sensory rituals associated with rain, soil, and mineral-rich earth. Shree Pots reflect this heritage through their handcrafted terracotta form, earthy aroma, and grounded clay character.\u003cbr data-start=\"2469\" data-end=\"2472\"\u003e\u003cstrong data-start=\"2472\" data-end=\"2488\" data-is-only-node=\"\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-start=\"1790\" data-end=\"2505\"\u003eASMR\/ Crunch Video\u003c\/h2\u003e\n\u003cp data-start=\"1790\" data-end=\"2505\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=-UVTWmyWs2Q\u0026amp;t=146s\" target=\"_blank\" rel=\"noopener\"\u003eHere\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2507\" data-end=\"2520\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2522\" data-end=\"2905\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53934794408263,"sku":"02050400221","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c9e16d2f-9a94-4c3a-8968-398ae3b0bf09.png?v=1767311938"},{"product_id":"mystery-mix-ups-by-region-natural-edible-clay","title":"Mystery Mix Ups by Region - Surprise Edible Clay Chunks, Treats, Powders, Crumbs","description":"\u003cblockquote\u003e\n\u003ch4\u003e\"\u003cmeta charset=\"utf-8\"\u003eA regional lucky dip packed with crunchy chunks, crumbly treats, earthy powders and whatever else your box decides to throw at you.\"\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Overview\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLove a surprise? \u003c\/span\u003eMystery Mix Ups by Region are Earthy Crunch UK’s crunchy lucky dip, packed with a constantly changing selection of natural clays, chalks, treats, chunks, crumbs and powders from a specific part of the world.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEach kraft box is hand-packed from current Earthy Crunch UK stock, making every Mystery Mix Up genuinely unique. Rather than receiving a predetermined selection, you get to discover your box piece by piece, with a mixture of textures, shapes, colours and earthy flavour profiles chosen around your selected region.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThink of it as a little geological lucky dip. You know roughly where your clays have come from, but not exactly what you're going to find inside.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe photographs show examples of the types of products, textures and pieces that may appear in each regional mix. They are examples only, not a guaranteed contents list. The exact combination changes as stock changes, which means your box may contain something completely different from the one pictured.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eUnlike our colour-based Mystery Mix Ups, these boxes are organised around geographical origin\u003cspan\u003e. Each regional selection gives you the opportunity to explore the different characteristics associated with clays and chalks from that part of the world, from dense mineral crunches and firm clay chunks to soft crumbs, powders and more delicate pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eChoose your region\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Mystery Mix Up focuses on one region. Contents vary from box to box, but here's an idea of what you might discover.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🇮🇳 India\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur Indian Mystery Mix Ups can contain a broad selection of traditional and contemporary Indian clay favourites, including \u003c\/span\u003eNakumatts, Khadi, Terracotta, red clays, Mix Hex pieces, clay biscuits, cracker balls, chalks, crumbs and earthy powders.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIndian clays can range from firm and densely crunchy to soft, crumbly and powdery, with earthy profiles that may lean towards dry soil, terracotta, minerals, cement and deeper roasted-earth notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause India has such a huge variety of regional clays and traditional earth materials, an Indian Mystery Mix Up can be particularly varied in both texture and appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🌍 Africa\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfrican Mystery Mix Ups bring together a changing selection of favourites including \u003c\/span\u003eUlo, Nzu, Eko, African chalks, clay chunks, crumbly pieces, powders and traditional earthy treats from across the continent.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect plenty of natural variation, with pieces ranging from hard and crunchy through to soft, chalky or highly crumbly textures. Depending on the contents, flavour and aroma profiles may include clean mineral chalk, dry earth, damp soil, dusty minerals and stronger roasted or earthy notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe African selection is intentionally broad, reflecting the variety of materials and regional styles represented within our collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🇺🇸 America\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe American selection can include\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003eMontana clays, American chalks, mineral-rich earths, crunchy chunks, powders and other regional favourites.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTextures can vary considerably, from dense mineral pieces with a pronounced crunch to softer chalks and fine earthy powders. Flavour profiles may lean towards clean mineral, dry earth, stone, chalk and deeper natural clay notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt's a good choice if you enjoy discovering less predictable textures rather than sticking to one particular style of clay.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e🇲🇽 Mexico\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMexican Mystery Mix Ups feature a changing selection of \u003c\/span\u003eMexican Terracotta, Barro, Kaolin, clay pot pieces, earthy crumbs, powders and other traditional Mexican clays.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese can range from creamy and smooth mineral textures through to firm terracotta pieces, dry crumbs and more robust earthy clays. Depending on the mix, you may encounter notes of fired earth, damp soil, clean kaolin, minerals and classic terracotta.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMexican mixes are particularly fun if you like a combination of clay textures rather than a box where everything behaves exactly the same.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTexture \u0026amp; sensory experience\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe whole point of a Mystery Mix Up is variety.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRather than receiving several identical pieces, each box contains a mixture of \u003c\/span\u003ecrunchy, crumbly, powdery, dense and smooth textures. Some pieces may snap cleanly, others may fracture into crumbs, while softer materials can break down into a fine, dusty texture.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe sensory experience will depend entirely on the contents of your individual box.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYou may encounter:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFirm, dense pieces\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a satisfying crack or crunch\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCrumbly clays\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e that fracture into smaller earthy pieces\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSoft chalks\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a smoother, powdery breakdown\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFine powders\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a dry mineral texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTerracotta-rich pieces\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with a distinctly fired-earth character\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLayered or mixed textures\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e where different materials behave differently within the same box\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFlavour and aroma profiles are equally varied. Depending on your region and individual selection, you may encounter \u003c\/span\u003ecreamy mineral chalk, dry earth, fresh soil after rain, damp basement, terracotta, smoky clay, petrol-like notes, cementy minerals and deeper roasted-earth characteristics.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThere is no single Mystery Mix Up flavour profile. That's rather the point.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eCrunch factor\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVariable:\u003c\/span\u003e\u003c\/strong\u003e 1–5\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause each box contains different materials, crunch intensity varies from soft and crumbly through to very hard and densely crunchy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne piece might give you a gentle crumble while the next produces a much louder, harder crack. If you're buying a Mystery Mix Up specifically for maximum crunch, individual products with a listed crunch factor are a better choice.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eASMR experience\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe mixture of different materials makes these particularly interesting for sensory and ASMR use. Harder pieces can produce sharp cracks and dense snaps, while softer clays and chalks create quieter crumbles, dusty fractures and powdery breakdowns.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe unpredictability is part of the fun. You don't necessarily know what sound the next piece will make until you pick it up.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy are Mystery Mix Ups discounted?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMystery Mix Ups are priced at \u003c\/span\u003ea discounted rate because they make use of perfectly good material that doesn't always make sense to sell as a standard full-sized product.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBoxes may contain:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSmaller pieces from larger products\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBroken clay treats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCrumbled or fractured pieces\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLoose crumbs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePartial pieces\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine powders\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAssorted leftover portions from current batches\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThis does not mean the stock is old or unwanted.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eEverything included comes from fresh, current stock. The lower price simply reflects the fact that you are receiving assorted pieces rather than complete, full-sized products in their original presentation.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIn other words, you're paying less because the pieces aren't necessarily Instagram-perfect. The clay itself hasn't suddenly developed an expiry date because it broke in half.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you'd rather receive products in their original shapes and sizes, we recommend browsing the main catalogue and purchasing individual items instead.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat will I receive?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat's the mystery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery box contains a\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eselection\u003cspan\u003e from the region you choose, but the exact number of pieces, shapes, products and textures will vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOne box might contain several larger chunks alongside crumbs and powders, while another might contain lots of smaller treats and broken pieces. There is no fixed number of products per box and no guaranteed individual item.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe only guarantee is the regional theme and the total packed weight.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eNatural variation \u0026amp; breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNatural clay and chalk materials are inherently variable. Differences in \u003c\/span\u003ecolour, density, moisture, shape, size, hardness and texture are completely normal.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause Mystery Mix Ups intentionally contain smaller and broken pieces, some additional crumbling may occur during packing, handling or transit. A little loose powder or a few extra crumbs are therefore part of the nature of this product rather than a fault.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eImportant information\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEvery Mystery Mix Up is unique. No two boxes are guaranteed to contain the same selection.\u003c\/li\u003e\n\u003cli\u003ePhotos are examples only. They show the general style, variety and regional theme rather than exact contents.\u003c\/li\u003e\n\u003cli\u003eContents change regularly according to current stock and available pieces.\u003c\/li\u003e\n\u003cli\u003eThere is no fixed number of pieces per box.\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmaller pieces, crumbs and powders are intentionally included.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdditional breakage or crumbling may occur during handling and transit.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIf you want specific products, shapes or textures, please purchase individual products from the main catalogue instead.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable – chunks, treats, biscuits, balls, pieces, shards, crumbs and powders\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable according to regional contents\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable – from soft and powdery to firm, dense and highly crunchy\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Variable, approximately 1–5\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste profile:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Region-dependent, with earthy, mineral, terracotta, chalky, smoky and roasted-earth characteristics possible\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural clay and\/or chalk materials. Exact ingredients vary by box according to current regional stock.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCountry\/region of origin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies according to selected regional Mystery Mix Up\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Curious clay enthusiasts, sensory exploration, ASMR, variety lovers and anyone who enjoys not knowing exactly what they're going to get.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A constantly changing regional selection designed for exploring different natural clay textures, crunches, colours and earthy sensory profiles without committing to individual full-sized products.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTraditional clay origins\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe clays and chalks included in Mystery Mix Ups come from different regional traditions and sourcing areas, depending on the selected box. Many of the materials represented in our collection have associations with traditional earth materials, clay preparation and geophagia practices within their regions of origin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause the contents change from box to box, specific cultural or traditional information will vary according to the individual materials included.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTest status\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"African \/ 50g","offer_id":53433851445575,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"African \/ 75g","offer_id":53433851412807,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"African \/ 100g","offer_id":52727605068103,"sku":"0708150055","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"African \/ 175g","offer_id":52727605035335,"sku":"0708150056","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"African \/ 250g","offer_id":52727605002567,"sku":"0708150057","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ 50g","offer_id":53433851511111,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ 75g","offer_id":53433851478343,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ 100g","offer_id":52727605166407,"sku":"0708150061","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ 175g","offer_id":52727605133639,"sku":"0708150062","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ 250g","offer_id":52727605100871,"sku":"0708150063","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"United States \/ 50g","offer_id":53433851576647,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"United States \/ 75g","offer_id":53433851543879,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"United States \/ 100g","offer_id":52727607787847,"sku":"0708150058","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"United States \/ 175g","offer_id":52727607755079,"sku":"0708150059","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"United States \/ 250g","offer_id":52727607722311,"sku":"0708150060","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Latin American \/ 50g","offer_id":53433851642183,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true},{"title":"Latin American \/ 75g","offer_id":53433851609415,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Latin American \/ 100g","offer_id":52727607886151,"sku":"0708150064","price":6.49,"currency_code":"GBP","in_stock":false},{"title":"Latin American \/ 175g","offer_id":52727607853383,"sku":"0708150065","price":10.95,"currency_code":"GBP","in_stock":false},{"title":"Latin American \/ 250g","offer_id":52727607820615,"sku":"0708150066","price":14.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b6b54481-d2ff-4402-b789-1d34eab84df6.png?v=1761672630"},{"product_id":"sandy-tan-sticks-clay-treats-for-pica-geophagia","title":"Sandy Tan Sticks - Clay treats for Pica\/Geophagia","description":"\u003cp data-end=\"674\" data-start=\"26\"\u003eSandy Tan Sticks are long, slender clay sticks crafted from powdered and crumbed Sandy Tan clay, offering a bold yet balanced earthy experience. Unbaked and naturally grey in colour, these sticks have a firm structure with a chalky outer coating and a slightly powdery finish. When bitten, they deliver a medium-hard snap that melts smoothly in the mouth, releasing rich topsoil flavours and that unmistakable “earth after rain” petrichor. Dense yet manageable, with fine, non-sticky grits, Sandy Tan Sticks are ideal for those who enjoy a raw, soil-forward clay with a clean, satisfying crunch and a soft, melt-down finish.\u003c\/p\u003e\n\u003cp data-end=\"1193\" data-start=\"676\"\u003e\u003cstrong data-end=\"685\" data-start=\"676\"\u003eSize:\u003c\/strong\u003e Approx. 12–15 cm long\u003cbr data-end=\"710\" data-start=\"707\"\u003e\u003cstrong data-end=\"721\" data-start=\"710\"\u003eWeight:\u003c\/strong\u003e Up to 40g per stick\u003cbr data-is-only-node=\"\" data-end=\"758\" data-start=\"755\"\u003e\u003cstrong data-end=\"768\" data-start=\"758\"\u003eShape:\u003c\/strong\u003e Stick\u003cbr data-end=\"777\" data-start=\"774\"\u003e\u003cstrong data-end=\"788\" data-start=\"777\"\u003eColour:\u003c\/strong\u003e Natural orangey brown\u003cbr data-end=\"814\" data-start=\"811\"\u003e\u003cstrong data-end=\"826\" data-start=\"814\"\u003eTexture:\u003c\/strong\u003e Firm with a chalky coating; slightly powdery, minimal chewable grit, non-sticky, similar to terracottas \u003cbr data-end=\"909\" data-start=\"906\"\u003e\u003cstrong data-end=\"927\" data-start=\"909\"\u003eCrunch Factor:\u003c\/strong\u003e 5 – medium crunchy with a soft melt\u003cbr data-end=\"966\" data-start=\"963\"\u003e\u003cstrong data-end=\"984\" data-start=\"966\"\u003eTaste Profile:\u003c\/strong\u003e Very earthy; raw topsoil, red soil aroma when wet, dusty and dense with a smooth melt-in-mouth finish\u003cbr data-end=\"1089\" data-start=\"1086\"\u003e\u003cstrong data-end=\"1105\" data-start=\"1089\"\u003eIngredients:\u003c\/strong\u003e  100% Sandy Tan clay\u003cbr data-end=\"1144\" data-start=\"1141\"\u003e\u003cstrong data-end=\"1166\" data-start=\"1144\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003cbr data-end=\"1175\" data-start=\"1172\"\u003e\u003cstrong data-end=\"1186\" data-start=\"1175\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1733\" data-start=\"1195\"\u003e\u003cstrong data-end=\"1224\" data-start=\"1195\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1227\" data-start=\"1224\"\u003eSandy Tan clay is a naturally occurring edible clay traditionally valued for its strong mineral presence and soil-rich aroma. Consumed in various forms across regions for its grounding taste and texture, it is especially loved by those seeking a clean, earthy profile without stickiness. Shaped here into sticks using powdered and crumbed clay, Sandy Tan Sticks honour the raw, unrefined nature of geophagy traditions—delivering a direct, soil-forward clay experience with authentic Indian earth character.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1","offer_id":53057633321287,"sku":"0405060084","price":2.29,"currency_code":"GBP","in_stock":false},{"title":"3","offer_id":53057633354055,"sku":"0405060084","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"5","offer_id":53057633386823,"sku":"0405060084","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b0fa4d5c-27da-4051-a48e-fa5b1dbed849.png?v=1767546908"},{"product_id":"tiny-tots-indian-mini-terracotta-edible-clay-pots","title":"Tiny Tots – Earthy Indian Mini Terracotta Pots","description":"\u003ch3\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTiny Tots are natural Indian terracotta clay pots known for their gentle crunch, smooth texture, and warm earthy flavour. These charming miniature pots are handcrafted from mineral-rich red terracotta clay and shaped into tiny rounded vessels with decorative rim detailing, offering a satisfying sensory experience in a delightfully small format.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDespite their size, Tiny Tots deliver a clean, forgiving crunch that quickly softens into a smooth earthy breakdown. Unlike harder terracotta pieces, they are free from harsh grit and excessive resistance, making them particularly enjoyable for those who appreciate softer clay textures and easy-going crunches. The flavour is rich with warm soil notes, muddy earthiness, and classic terracotta minerals, creating a grounded and comforting sensory experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally inspired by India's long-standing pottery traditions, these miniature pots reflect the same craftsmanship and mineral character found in larger terracotta vessels. Their petite size, authentic appearance, and approachable texture make them popular with collectors, terracotta enthusiasts, and those who enjoy gentler clay experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smooth terracotta crunch with a soft earthy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm soil, muddy earth, terracotta minerals, and baked clay notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta lovers, collectors, beginners, ASMR enthusiasts, softer crunch seekers\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A charming miniature terracotta pot with a clean crunch, smooth finish, and comforting earthy flavour profile\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a richer muddy-earth texture with enhanced terracotta notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm clay, terracotta dust, wet earth, petrichor, baked soil\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approx. 5 miniature pots per portion\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rounded miniature clay pots with decorative rim detail\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep reddish-brown terracotta with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Red Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hari\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Miniature terracotta pots have long been crafted alongside larger vessels within Indian pottery traditions, often formed from the same mineral-rich clay and fired using traditional methods. These tiny creations preserve the earthy aroma, terracotta character, and artisanal heritage associated with India's enduring relationship with clay craftsmanship.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":54050538750279,"sku":"02050600871","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":54050538783047,"sku":"02050600872","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/TinyTots_e4de0d4a-1cb9-48d4-bf44-c6127cea5f6c.png?v=1767321846"},{"product_id":"cookie-vault","title":"The Indian Cookie Vault – Indian Clay Cookie and Biscuit Samples (with Stash Box to keep)","description":"\u003cp data-start=\"164\" data-end=\"496\"\u003e\u003cmeta charset=\"utf-8\"\u003eLIMITED EDITION - Only a few in stock!\u003cbr\u003e\u003cbr\u003eThe Cookie Vault is designed for serious cookie and clay enthusiasts, offering a carefully curated selection of our most beloved baked-style clays. Perfect for those who want a multi-textured tasting experience, this collection combines smoky, iron-rich, and subtly sweet clays from trusted Indian vendors Hari and Rose Clay.\u003c\/p\u003e\n\u003cp data-start=\"498\" data-end=\"931\"\u003eWhether you’re after a smaller tasting stash or ready to dive into the full 1kg experience, the All Cookies Vault delivers an unapologetically earthy, textural, and flavour-packed assortment. Expect everything from charcoal-roasted intensity and petrol-smoky depth to iron-rich red warmth and delicate mineral undertones. Textures range from dense, compact bites to crumbly, layered crunch with a satisfying snap in every mouthful.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"984\"\u003eIncluded in The Cookie Vault (any combination of our cookie-shaped varieties) such as Black Pucks, Punjabi Ki Mitti Biscuits, King Cookies, Creamy Rose Cookies, Falooda, Cement Cookies, Mixed Clay Cookies, Red Smoke and Red Biscuits\u003c\/p\u003e\n\u003ch3 data-start=\"1815\" data-end=\"1834\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1836\" data-end=\"2935\"\u003e\n\u003cli data-start=\"1836\" data-end=\"1882\"\u003e\n\u003cp data-start=\"1838\" data-end=\"1882\"\u003e\u003cstrong data-start=\"1838\" data-end=\"1847\"\u003eSize:\u003c\/strong\u003e Pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1883\" data-end=\"1953\"\u003e\n\u003cp data-start=\"1885\" data-end=\"1953\"\u003e\u003cstrong data-start=\"1885\" data-end=\"1896\"\u003eWeight:\u003c\/strong\u003e Selectable options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1954\" data-end=\"2009\"\u003e\n\u003cp data-start=\"1956\" data-end=\"2009\"\u003e\u003cstrong data-start=\"1956\" data-end=\"1966\"\u003eShape:\u003c\/strong\u003e Primarily cookies and puck-shaped pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2010\" data-end=\"2094\"\u003e\n\u003cp data-start=\"2012\" data-end=\"2094\"\u003e\u003cstrong data-start=\"2012\" data-end=\"2023\"\u003eColour:\u003c\/strong\u003e From Charcoal black, iron-rich red, soft pink to terracotta red and slate grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2095\" data-end=\"2163\"\u003e\n\u003cp data-start=\"2097\" data-end=\"2163\"\u003e\u003cstrong data-start=\"2097\" data-end=\"2109\"\u003eTexture:\u003c\/strong\u003e Dense, crisp, firm, with layered, crumbly varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2164\" data-end=\"2226\"\u003e\n\u003cp data-start=\"2166\" data-end=\"2226\"\u003e\u003cstrong data-start=\"2166\" data-end=\"2184\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – bold snap with textural contrasts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2227\" data-end=\"2352\"\u003e\n\u003cp data-start=\"2229\" data-end=\"2352\"\u003e\u003cstrong data-start=\"2229\" data-end=\"2247\"\u003eTaste Profile:\u003c\/strong\u003e Smoky charcoal, charred undertones, petrol hints, iron-rich red earth, mineral dust, baked clay warmth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2353\" data-end=\"2474\"\u003e\n\u003cp data-start=\"2355\" data-end=\"2474\"\u003e\u003cstrong data-start=\"2355\" data-end=\"2371\"\u003eIngredients:\u003c\/strong\u003e Various natural Indian clays including Black Nakumatt, Red Nakumatt, Multani, and slate-based blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2475\" data-end=\"2507\"\u003e\n\u003cp data-start=\"2477\" data-end=\"2507\"\u003e\u003cstrong data-start=\"2477\" data-end=\"2499\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2508\" data-end=\"2543\"\u003e\n\u003cp data-start=\"2510\" data-end=\"2543\"\u003e\u003cstrong data-start=\"2510\" data-end=\"2522\"\u003eVendors:\u003c\/strong\u003e Popular trusted vendors such as Hari, CAA, Lavi and Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2544\" data-end=\"2755\"\u003e\n\u003cp data-start=\"2546\" data-end=\"2755\"\u003e\u003cstrong data-start=\"2546\" data-end=\"2575\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Showcasing a spectrum of Indian geophagic clay traditions — from charcoal-roasted blacks and iron-rich Nakumatt reds to soft Rose Clay varieties and baked, mineral-infused forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2756\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2758\" data-end=\"2935\"\u003e\u003cstrong data-start=\"2758\" data-end=\"2770\"\u003eStorage:\u003c\/strong\u003e Your vault comes in a forever plastic box with compartments — a durable, reusable container to keep your cookies fresh, organised, and ready for your next craving\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"400g (6 types of Cookies)","offer_id":53384739782983,"sku":"07051500702","price":22.99,"currency_code":"GBP","in_stock":false},{"title":"600g (6 types of Cookies)","offer_id":54289782210887,"sku":"07051500701","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"800g (12 types of Cookies)","offer_id":53384739815751,"sku":"07051500703","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"1.2kg (16 types of Cookies)","offer_id":53458915393863,"sku":"07051500704","price":48.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bfa410-2f31-49f7-a883-d58301949e83.png?v=1783283962"},{"product_id":"the-love-hearts-collection-coming-soon","title":"The Love Notes Collection  – Heart-shaped Clay Treats for Pica\/Geophagia","description":"\u003ch2 data-start=\"172\" data-end=\"216\"\u003eLove Notes Collection – LIMITED EDITION\u003c\/h2\u003e\n\u003cp data-start=\"217\" data-end=\"241\"\u003e\u003cstrong data-start=\"217\" data-end=\"241\"\u003eOnly a few in stock!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"243\" data-end=\"617\"\u003eThe \u003cstrong data-start=\"247\" data-end=\"273\"\u003eLove Hearts Collection\u003c\/strong\u003e is a celebration of indulgence, colour, and texture — designed for clay lovers who appreciate variety with a romantic twist. This carefully curated assortment brings together our most adored heart-shaped and layered clays, blending smoky blacks, vibrant reds, crisp whites, and fruity undertones for a playful yet grounding tasting experience.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"958\"\u003ePerfect for sampling or building your stash, each piece offers a satisfying crunch and layered flavour profile, from charred and mineral notes to sweet, earthy undertones. Whether you’re drawn to soft, pastel whites or bold, iron-rich reds, the Love Hearts Collection delivers an unapologetically tactile and multi-sensory clay experience.\u003c\/p\u003e\n\u003chr data-start=\"960\" data-end=\"963\"\u003e\n\u003ch3 data-start=\"965\" data-end=\"1007\"\u003eA selection of our heart-shaped treats, can include:\u003c\/h3\u003e\n\u003cul data-start=\"1009\" data-end=\"2396\"\u003e\n\u003cli data-start=\"1009\" data-end=\"1145\"\u003e\n\u003cp data-start=\"1011\" data-end=\"1145\"\u003e\u003cstrong data-start=\"1011\" data-end=\"1043\"\u003eBlackcurrant Dryfruit Heart:\u003c\/strong\u003e Smoky and earthy with subtle sweet undertones, crisp, roasted texture, and a slight mineral finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1146\" data-end=\"1259\"\u003e\n\u003cp data-start=\"1148\" data-end=\"1259\"\u003e\u003cstrong data-start=\"1148\" data-end=\"1164\"\u003eKing Cookie:\u003c\/strong\u003e Firm, dense, and baked to perfection with iron-rich red earth warmth and a gentle smokiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1260\" data-end=\"1380\"\u003e\n\u003cp data-start=\"1262\" data-end=\"1380\"\u003e\u003cstrong data-start=\"1262\" data-end=\"1277\"\u003eAll Whites:\u003c\/strong\u003e Smooth and delicate, soft yet crunchy with subtle floral-earthy notes and a lightly layered texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1381\" data-end=\"1484\"\u003e\n\u003cp data-start=\"1383\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1383\" data-end=\"1396\"\u003eAll Reds:\u003c\/strong\u003e Iron-rich, baked red clay with a firm, granular texture and faint mineral undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1485\" data-end=\"1651\"\u003e\n\u003cp data-start=\"1487\" data-end=\"1651\"\u003e\u003cstrong data-start=\"1487\" data-end=\"1519\"\u003eBlack and Grey Double Layer:\u003c\/strong\u003e Multi-textured, layered crunch combining deep charcoal and slate grey tones with smoky, petrol-like hints and compact earthiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1652\" data-end=\"2047\"\u003e\n\u003cp data-start=\"1654\" data-end=\"2047\"\u003e\u003cstrong data-start=\"1654\" data-end=\"1680\"\u003eDryfruit Black Hearts:\u003c\/strong\u003e Soft, heart-shaped treats crafted from premium Dryfruit clay powder, coated in a fine Dryfruit layer. They deliver a mellow, clean crunch without grit or stickiness. Flavour opens with bold cement-like earthiness, followed by sweet smokiness and subtle petrol-like undertones, rounded out with a nostalgic rain-on-soil aroma — a gentle but flavour-rich experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2048\" data-end=\"2396\"\u003e\n\u003cp data-start=\"2050\" data-end=\"2396\"\u003e\u003cstrong data-start=\"2050\" data-end=\"2080\"\u003eRustic Hearts (Rose Clay):\u003c\/strong\u003e Delicate, small heart-shaped pieces made from White Khadi and Clay Pot Dust. Leaning into soft earthiness with a chalk-forward finish, these hearts offer balanced, mellow mineral flavours with dry clay warmth. Texture is steady, crumbly, and quietly satisfying, perfect for a gentler, traditional clay experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2398\" data-end=\"2401\"\u003e\n\u003ch3 data-start=\"2403\" data-end=\"2422\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2424\" data-end=\"3425\"\u003e\n\u003cli data-start=\"2424\" data-end=\"2470\"\u003e\n\u003cp data-start=\"2426\" data-end=\"2470\"\u003e\u003cstrong data-start=\"2426\" data-end=\"2435\"\u003eSize:\u003c\/strong\u003e Pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2471\" data-end=\"2534\"\u003e\n\u003cp data-start=\"2473\" data-end=\"2534\"\u003e\u003cstrong data-start=\"2473\" data-end=\"2484\"\u003eWeight:\u003c\/strong\u003e 225 g full collection includes all listed items\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2535\" data-end=\"2569\"\u003e\n\u003cp data-start=\"2537\" data-end=\"2569\"\u003e\u003cstrong data-start=\"2537\" data-end=\"2547\"\u003eShape:\u003c\/strong\u003e Heart-shaped treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2570\" data-end=\"2658\"\u003e\n\u003cp data-start=\"2572\" data-end=\"2658\"\u003e\u003cstrong data-start=\"2572\" data-end=\"2583\"\u003eColour:\u003c\/strong\u003e Charcoal black, slate grey, iron-rich red, soft white, deep purple tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2659\" data-end=\"2735\"\u003e\n\u003cp data-start=\"2661\" data-end=\"2735\"\u003e\u003cstrong data-start=\"2661\" data-end=\"2673\"\u003eTexture:\u003c\/strong\u003e Firm, crisp, dense with layered, crumbly and soft varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2736\" data-end=\"2801\"\u003e\n\u003cp data-start=\"2738\" data-end=\"2801\"\u003e\u003cstrong data-start=\"2738\" data-end=\"2756\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – satisfying snap with varied textures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2802\" data-end=\"2955\"\u003e\n\u003cp data-start=\"2804\" data-end=\"2955\"\u003e\u003cstrong data-start=\"2804\" data-end=\"2822\"\u003eTaste Profile:\u003c\/strong\u003e Smoky charcoal, baked red earth, mineral dust, roasted sweetness, cement-like undertones, petrichor hints, soft, mellow earthiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2956\" data-end=\"3092\"\u003e\n\u003cp data-start=\"2958\" data-end=\"3092\"\u003e\u003cstrong data-start=\"2958\" data-end=\"2974\"\u003eIngredients:\u003c\/strong\u003e Natural Indian clays including Black Nakumatt, Red Nakumatt, Dryfruit, White Khadi, Clay Pot Dust, and slate blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3093\" data-end=\"3125\"\u003e\n\u003cp data-start=\"3095\" data-end=\"3125\"\u003e\u003cstrong data-start=\"3095\" data-end=\"3117\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3126\" data-end=\"3152\"\u003e\n\u003cp data-start=\"3128\" data-end=\"3152\"\u003e\u003cstrong data-start=\"3128\" data-end=\"3140\"\u003eVendors:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3153\" data-end=\"3378\"\u003e\n\u003cp data-start=\"3155\" data-end=\"3378\"\u003e\u003cstrong data-start=\"3155\" data-end=\"3184\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Featuring heart-shaped and layered clays inspired by Indian geophagic traditions, from roasted black and iron-rich reds to soft, creamy whites, mineral-rich slates, and Dryfruit-infused forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3379\" data-end=\"3425\"\u003e\n\u003cp data-start=\"3381\" data-end=\"3425\"\u003e\u003cstrong data-start=\"3381\" data-end=\"3393\"\u003eStorage:\u003c\/strong\u003e Comes in a reusable kraft box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"200g","offer_id":53384741192007,"sku":"0705150071","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"500g","offer_id":53384741224775,"sku":"0705150072","price":24.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_01cb6782-ecf6-4d2e-9b17-d51c55504fed.png?v=1772736435"},{"product_id":"red-nakumatt-balls-natural-edible-clay-treats","title":"Red Nakumatt Balls (Rose Clay) - Iron-rich Indian natural edible clay treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Crack through the crisp shell to reveal a soft, dust-filled Red Nakumatt crumble\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt Balls are a natural Indian clay known for their firm, snappy crunch and bold iron-rich flavour profile. These handcrafted clay balls are made from finely milled Red Nakumatt clay with a crumb-filled centre and a touch of Red Khadi, creating a layered sensory experience that combines a crisp outer shell with a soft, powdery interior. Each bite delivers notes of wet soil, fresh petrichor, rich red minerals, and subtle metallic earthiness before melting into a satisfying dusty crumble. The texture offers a clean, dry finish with a robust natural earth character. Traditionally associated with India's long-standing appreciation of Red Nakumatt clays and handcrafted earth treats.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm crunchy shell with a soft, crumb-filled centre\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Iron-rich earth, wet soil, petrichor and subtle metallic mineral notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt enthusiasts, crunch lovers, ASMR, and experienced clay lovers\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A satisfying two-stage sensory experience with a crisp snap followed by a soft, dust-filled crumble that showcases the bold character of Red Nakumatt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich, creamy mineral paste while retaining its distinctive earthy depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh rain, red earth, petrichor, iron-rich minerals, dusty topsoil\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 100 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Handcrafted round clay balls\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural red with soft pinkish taupe mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay Powder, Red Nakumatt Crumbs and a Pinch of Red Khadi (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt has long been valued throughout parts of India for its bold mineral profile, satisfying snap, and distinctive earthy aroma. This handcrafted variation combines finely milled clay with a crumb-filled centre to create a more layered texture while preserving the classic iron-rich character that makes Red Nakumatt a favourite among clay enthusiasts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53388303237447,"sku":"04050900790","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_591a15e5-ace8-47a3-9715-3bec7e258295.png?v=1774138615"},{"product_id":"nakumatt-balls-hari","title":"Nakumatt Balls (Hari) - Indian clay treats","description":"\u003ch2 data-section-id=\"1d9ltv1\" data-start=\"0\" data-end=\"19\"\u003eProduct overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"503\"\u003eNakumatt clay balls by Hari are crafted from finely milled Nakumatt clay powder and carefully hand-rolled into dense, satisfying spheres. Designed for those who enjoy a firm, decisive crunch, these clay balls deliver a bold earthy profile with the unmistakable cement-like depth that Nakumatt lovers seek. Each bite offers a clean snap followed by a grounded mineral tone and a dry, earthy finish that lingers pleasantly, making every crunch feel deliberate, strong and full-bodied.\u003c\/p\u003e\n\u003ch2 data-section-id=\"5axcxp\" data-start=\"505\" data-end=\"524\"\u003eTexture \u0026amp; crunch\u003c\/h2\u003e\n\u003cp data-start=\"526\" data-end=\"829\"\u003eThese clay balls are compact and firm throughout, created from tightly packed Nakumatt powder. The exterior holds its shape well and produces a sharp snap when bitten. Once broken, the interior crumbles into a dry, gritty powder that delivers a strong, satisfying crunch experience from start to finish.\u003c\/p\u003e\n\u003ch2 data-section-id=\"g4c8hw\" data-start=\"831\" data-end=\"847\"\u003eTaste \u0026amp; aroma\u003c\/h2\u003e\n\u003cp data-start=\"849\" data-end=\"1107\"\u003eThe flavour profile is deeply earthy and mineral-forward. Expect a classic Nakumatt taste with cement-like notes, subtle mineral bitterness and a dry, grounding earth finish. The aroma carries faint dusty earth tones that enhance the overall clay experience.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1y4yaq4\" data-start=\"1109\" data-end=\"1127\"\u003eClay experience\u003c\/h2\u003e\n\u003cp data-start=\"1129\" data-end=\"1370\"\u003ePerfect for those who enjoy dense clay textures and strong earthy profiles. The rounded shape makes them easy to handle, while the solid structure provides a firm bite and a slow, satisfying breakdown that true clay crunch lovers appreciate.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1372\" data-end=\"1387\"\u003eKey features\u003c\/h2\u003e\n\u003cul data-start=\"1389\" data-end=\"1635\"\u003e\n\u003cli data-section-id=\"bbbnk0\" data-start=\"1389\" data-end=\"1441\"\u003e\n\u003cp data-start=\"1391\" data-end=\"1441\"\u003eHand-rolled clay balls made from Nakumatt powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"t6vvy7\" data-start=\"1442\" data-end=\"1486\"\u003e\n\u003cp data-start=\"1444\" data-end=\"1486\"\u003eDense, compact structure for a firm bite\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h4pdvz\" data-start=\"1487\" data-end=\"1536\"\u003e\n\u003cp data-start=\"1489\" data-end=\"1536\"\u003eStrong earthy and cement-like flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1jkth25\" data-start=\"1537\" data-end=\"1583\"\u003e\n\u003cp data-start=\"1539\" data-end=\"1583\"\u003eVery crunchy texture with gritty breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9ccgdg\" data-start=\"1584\" data-end=\"1635\"\u003e\n\u003cp data-start=\"1586\" data-end=\"1635\"\u003eNatural clay spheres with traditional preparation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1637\" data-end=\"1655\"\u003eProduct details\u003c\/h2\u003e\n\u003cul data-start=\"1657\" data-end=\"2488\"\u003e\n\u003cli data-section-id=\"iju4m\" data-start=\"1657\" data-end=\"1740\"\u003e\n\u003cp data-start=\"1659\" data-end=\"1740\"\u003e\u003cstrong data-start=\"1659\" data-end=\"1668\"\u003eSize:\u003c\/strong\u003e Approximately 2–3 cm per ball (may vary slightly due to hand-rolling)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvhpzt\" data-start=\"1741\" data-end=\"1816\"\u003e\n\u003cp data-start=\"1743\" data-end=\"1816\"\u003e\u003cstrong data-start=\"1743\" data-end=\"1754\"\u003eWeight:\u003c\/strong\u003e Available in multiple weight options (selected at checkout)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cwgvou\" data-start=\"1817\" data-end=\"1845\"\u003e\n\u003cp data-start=\"1819\" data-end=\"1845\"\u003e\u003cstrong data-start=\"1819\" data-end=\"1829\"\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1yj3nsn\" data-start=\"1846\" data-end=\"1897\"\u003e\n\u003cp data-start=\"1848\" data-end=\"1897\"\u003e\u003cstrong data-start=\"1848\" data-end=\"1859\"\u003eColour:\u003c\/strong\u003e Natural earthy beige to light brown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"rmiieu\" data-start=\"1898\" data-end=\"1972\"\u003e\n\u003cp data-start=\"1900\" data-end=\"1972\"\u003e\u003cstrong data-start=\"1900\" data-end=\"1912\"\u003eTexture:\u003c\/strong\u003e Dense, compact and firm with a dry powder-packed interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jexmhb\" data-start=\"1973\" data-end=\"2051\"\u003e\n\u003cp data-start=\"1975\" data-end=\"2051\"\u003e\u003cstrong data-start=\"1975\" data-end=\"1993\"\u003eCrunch factor:\u003c\/strong\u003e Very crunchy – sharp snap with a solid gritty breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1sx0nfg\" data-start=\"2052\" data-end=\"2159\"\u003e\n\u003cp data-start=\"2054\" data-end=\"2159\"\u003e\u003cstrong data-start=\"2054\" data-end=\"2072\"\u003eTaste profile:\u003c\/strong\u003e Deep earthy base with a distinct cement-like flavour, mineral-rich with a dry finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xyujsa\" data-start=\"2160\" data-end=\"2234\"\u003e\n\u003cp data-start=\"2162\" data-end=\"2234\"\u003e\u003cstrong data-start=\"2162\" data-end=\"2178\"\u003eIngredients:\u003c\/strong\u003e 100% natural Nakumatt clay powder (formed into balls)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2235\" data-end=\"2267\"\u003e\n\u003cp data-start=\"2237\" data-end=\"2267\"\u003e\u003cstrong data-start=\"2237\" data-end=\"2259\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3sfb2c\" data-start=\"2268\" data-end=\"2288\"\u003e\n\u003cp data-start=\"2270\" data-end=\"2288\"\u003e\u003cstrong data-start=\"2270\" data-end=\"2281\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xh0k4a\" data-start=\"2289\" data-end=\"2488\"\u003e\n\u003cp data-start=\"2291\" data-end=\"2488\"\u003e\u003cstrong data-start=\"2291\" data-end=\"2320\"\u003eTraditional clay origins:\u003c\/strong\u003e Nakumatt clay is traditionally enjoyed across parts of India where powdered clays are shaped, sun-dried and consumed for their earthy flavour and mineral-rich texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (60g)","offer_id":53388342755655,"sku":"0405060271","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"2 (120g)","offer_id":53492120453447,"sku":"04050602712","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/PXL_20260310_012205650.MACRO_FOCUS.jpg?v=1773166596"},{"product_id":"first-snow-american-white-edible-kaoln-clay","title":"First Snow - Hand-foraged North American natural edible kaolin clay","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"65\" data-end=\"79\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"81\" data-end=\"1013\"\u003eFirst Snow is a natural American white clay known for its crisp layered crunch and clean mineral-rich earthy profile. These irregular white clay chunks deliver a satisfying sensory experience with notes of fresh plaster, dry earth, pale minerals, and subtle bitter undertones, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a dry crisp bite that softens into a smooth slushy melt with a distinctive non-sticky kaolin-like finish appreciated within geophagia and texture-focused communities. Traditionally connected to naturally occurring white clay deposits found across Montana, this clay is valued for its grounding texture, evolving crunch-to-melt transformation, and clean mineral intensity. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1015\" data-end=\"1030\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1032\" data-end=\"1747\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1044\"\u003eTexture:\u003c\/strong\u003e Crisp dry crunch with powdery crumble and smooth slushy melt\u003cbr data-start=\"1105\" data-end=\"1108\"\u003e\u003cstrong data-start=\"1108\" data-end=\"1118\"\u003eTaste:\u003c\/strong\u003e Fresh plaster earthiness with pale minerals and gentle bitter undertones\u003cbr data-start=\"1191\" data-end=\"1194\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1212\"\u003eCrunch factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"1228\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1242\"\u003eOrigin:\u003c\/strong\u003e 🇺🇸 United States, Montana\u003cbr data-start=\"1270\" data-end=\"1273\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1286\"\u003eBest for:\u003c\/strong\u003e White clay lovers, ASMR crunch enthusiasts, collectors, texture explorers\u003cbr data-start=\"1360\" data-end=\"1363\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1383\"\u003eClay experience:\u003c\/strong\u003e A layered white clay journey that moves from crisp mineral snaps into soft slushy creaminess without stickiness or grit.\u003cbr data-start=\"1504\" data-end=\"1507\"\u003e\u003cstrong data-start=\"1507\" data-end=\"1522\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1533\" data-end=\"1536\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1558\" data-is-only-node=\"\"\u003eHydration texture:\u003c\/strong\u003e Becomes softer and creamier with a cool muddy slush-like finish while retaining mineral depth\u003cbr data-start=\"1652\" data-end=\"1655\"\u003e\u003cstrong data-start=\"1655\" data-end=\"1671\"\u003eAroma notes:\u003c\/strong\u003e Dry earth, plaster dust, pale minerals, rain-washed clay, subtle bitterness\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1749\" data-end=\"1767\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1769\" data-end=\"2460\"\u003e\u003cstrong data-start=\"1769\" data-end=\"1780\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"1785\" data-end=\"1788\"\u003e\u003cstrong data-start=\"1788\" data-end=\"1798\"\u003eShape:\u003c\/strong\u003e Naturally broken irregular chunks\u003cbr data-start=\"1832\" data-end=\"1835\"\u003e\u003cstrong data-start=\"1835\" data-end=\"1846\"\u003eColour:\u003c\/strong\u003e Bright white with natural tonal variation\u003cbr data-start=\"1888\" data-end=\"1891\"\u003e\u003cstrong data-start=\"1891\" data-end=\"1907\"\u003eIngredients:\u003c\/strong\u003e 100% Natural White Earth Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1991\" data-end=\"1994\"\u003e\u003cstrong data-start=\"1994\" data-end=\"2005\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"2019\" data-end=\"2022\"\u003e\u003cstrong data-start=\"2022\" data-end=\"2051\"\u003eTraditional clay origins:\u003c\/strong\u003e White clays found across Montana are traditionally associated with kaolinite-rich and white-firing mineral deposits formed through hydrothermal alteration and natural sedimentary processes. These pale mineral clays are valued for their purity, low iron content, clean earthy character, and smooth texture, contributing to their distinctive crisp-to-creamy sensory profile.\u003cbr data-start=\"2424\" data-end=\"2427\"\u003e\u003cstrong data-start=\"2427\" data-end=\"2443\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2462\" data-end=\"2475\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2477\" data-end=\"2860\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53427734249799,"sku":"0307120254","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Montana_First_Snow.png?v=1772401993"},{"product_id":"montana-enchantress-petrol-american-edible-clay","title":"Montana Enchantress - Hand-foraged Petrol-tone North American natural edible clay\/dirt chunks","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"69\" data-end=\"83\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"85\" data-end=\"1007\"\u003eMontana Enchantress is a natural American clay known for its soft waxy crunch and distinctive petrol-forward mineral profile. These irregular hand-foraged clay chunks deliver a satisfying sensory experience with notes of diesel oil, damp minerals, soft earth moisture, and clean petrol richness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a crisp waxy finish with a smooth melt-down and a distinctive oily mineral character appreciated within geophagia and texture-focused communities. Traditionally connected to Montana’s mineral-rich sedimentary clay regions, this clay is valued for its grounding texture, unusual petrol aroma, and evolving damp-to-crisp sensory transformation. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1009\" data-end=\"1024\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1026\" data-end=\"1764\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1038\"\u003eTexture:\u003c\/strong\u003e Soft damp clay that dries into a light waxy crunch with smooth melt-down\u003cbr data-start=\"1111\" data-end=\"1114\"\u003e\u003cstrong data-start=\"1114\" data-end=\"1124\"\u003eTaste:\u003c\/strong\u003e Petrol-rich mineral flavour with diesel tones and subtle damp clay undertones\u003cbr data-start=\"1202\" data-end=\"1205\"\u003e\u003cstrong data-start=\"1205\" data-end=\"1223\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1248\"\u003eOrigin:\u003c\/strong\u003e 🇺🇸 United States, Montana\u003cbr data-start=\"1276\" data-end=\"1279\"\u003e\u003cstrong data-start=\"1279\" data-end=\"1292\"\u003eBest for:\u003c\/strong\u003e Petrol clay lovers, collectors, ASMR enthusiasts, unique flavour seekers\u003cbr data-start=\"1365\" data-end=\"1368\"\u003e\u003cstrong data-start=\"1368\" data-end=\"1388\"\u003eClay experience:\u003c\/strong\u003e A rare petrol-forward clay with crisp oily snaps, smooth waxy breakdowns, and a clean mineral finish that avoids heavy earthiness.\u003cbr data-start=\"1519\" data-end=\"1522\"\u003e\u003cstrong data-start=\"1522\" data-end=\"1537\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1548\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1551\" data-end=\"1573\"\u003eHydration texture:\u003c\/strong\u003e Naturally soft and damp when fresh, becoming smoother and creamier with slight waxy richness when softened\u003cbr data-start=\"1680\" data-end=\"1683\"\u003e\u003cstrong data-start=\"1683\" data-end=\"1699\"\u003eAroma notes:\u003c\/strong\u003e Petrol, diesel oil, damp minerals, wet stone, soft clay moisture\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1766\" data-end=\"1784\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1786\" data-end=\"2445\"\u003e\u003cstrong data-start=\"1786\" data-end=\"1797\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"1802\" data-end=\"1805\"\u003e\u003cstrong data-start=\"1805\" data-end=\"1815\"\u003eShape:\u003c\/strong\u003e Naturally broken irregular chunks\u003cbr data-start=\"1849\" data-end=\"1852\"\u003e\u003cstrong data-start=\"1852\" data-end=\"1863\"\u003eColour:\u003c\/strong\u003e Pale grey to charcoal black with natural variation\u003cbr data-start=\"1914\" data-end=\"1917\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1933\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Earth Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2011\" data-end=\"2014\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2025\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"2039\" data-end=\"2042\"\u003e\u003cstrong data-start=\"2042\" data-end=\"2071\"\u003eTraditional clay origins:\u003c\/strong\u003e Hand-foraged from Montana’s mineral-rich landscapes, these naturally occurring clays are known for their balanced structure and unusual petrol-like mineral character. Low-iron sedimentary formations across the region contribute to the smooth waxy texture and distinctive oily aroma appreciated by collectors and sensory clay enthusiasts.\u003cbr data-start=\"2409\" data-end=\"2412\"\u003e\u003cstrong data-start=\"2412\" data-end=\"2428\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2447\" data-end=\"2460\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2462\" data-end=\"2845\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53427862143303,"sku":"0307120248","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_26322c13-163c-446f-8c21-15f70507c920.png?v=1772305518"},{"product_id":"red-nak-pink-nak-flowers-natural-edible-clay-treats","title":"Red Nak Pink Nak Flowers - Earthy Indian edible clay\/dirt treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"The perfect balance of bold Red Nak crunch and creamy Pink Nak melt\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nak Pink Nak Flowers are a natural Indian clay blend known for their balanced crunchy texture and rich mineral flavour profile. These handcrafted flower-shaped treats combine the bold, iron-rich character of Red Nakumatt with the softer, creamier qualities of Pink Nakumatt, creating a beautifully layered sensory experience. Each piece delivers a satisfying crisp bite with notes of wet cement, fresh petrichor, iron-rich earth, smoky minerals, and subtle basement tones before melting into a smooth, powdery finish. The texture offers a clean, dry crumble with no gritty residue, making them ideal for those who enjoy both firm crunch and soft creamy melt. Traditionally inspired by India's long-standing appreciation of Nakumatt clays and handcrafted earth treats.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp medium crunch with a soft, powdery crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wet cement, petrichor, iron-rich minerals, smoky earth and subtle basement notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt enthusiasts, ASMR, experienced clay lovers, and those who enjoy balanced textures\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A perfectly balanced blend of Red and Pink Nakumatt that starts with a satisfying snap before melting into a smooth, creamy mineral crumble.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dusty crack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a silky, creamy paste while maintaining its rich earthy mineral character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh rain, wet cement, iron-rich soil, smoky minerals, dusty basement\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 100 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Handcrafted flower-shaped treats\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural red to soft pink with subtle mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay and Pink Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red and Pink Nakumatt are two of India's most recognised traditional clays, each prized for its unique sensory qualities. Red Nakumatt is celebrated for its bold iron-rich crunch, while Pink Nakumatt is appreciated for its softer, creamier texture. Together they create a balanced clay experience that showcases the diversity of India's traditional earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53571783622983,"sku":"04050900810","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_7bcb8e69-eee0-413e-8ef7-580256e0eec6.png?v=1774815083"},{"product_id":"ying-yang-cookies-red-nakumatt-black-candy-double-layer-edible-indian-clay-treats-for-pica-geophagia","title":"Ying Yang Cookies (Red Nakumatt\/ Black Candy Double Layer) - Edible Indian Clay treats for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"53drpp\" data-start=\"195\" data-end=\"216\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"217\" data-end=\"724\"\u003eYing Yang Cookies are a visually striking and flavourful treat, crafted from layers of bold Black Candy and vibrant Red Nakumatt clays. Each ball delivers a satisfying contrast of textures: a medium-hard outer crunch that gives way to a softer, cementy interior. The flavour journey is rich and earthy, blending smoky, deep notes with warm, mineral-rich undertones for a layered, indulgent clay experience. Perfect for those who enjoy a balance of taste, texture, and visual intrigue in their edible clay.\u003c\/p\u003e\n\u003ch2 data-section-id=\"y0ga8t\" data-start=\"726\" data-end=\"747\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"748\" data-end=\"834\"\u003eMedium-hard exterior with a softer, layered interior; smooth with slight crumbliness\u003c\/p\u003e\n\u003ch2 data-section-id=\"1i2bm5g\" data-start=\"836\" data-end=\"854\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"855\" data-end=\"1271\"\u003e\u003cstrong data-start=\"855\" data-end=\"872\"\u003eRed Nakumatt:\u003c\/strong\u003e deeply earthy, metallic, and warm iron-rich, often compared to fresh petrichor, wet concrete, or dusty topsoil. Intensely crunchy and non-gummy, with a subtle roasted, smoky undertone.\u003cbr data-start=\"1057\" data-end=\"1060\"\u003e\u003cstrong data-start=\"1060\" data-end=\"1076\"\u003eBlack Candy:\u003c\/strong\u003e bold, earthy, and smoky, reminiscent of wet asphalt or petrichor, with charcoal, coal dust, and faint mineral or cement-like notes. Starts hard and sharp, turning smooth or creamy when chewed.\u003c\/p\u003e\n\u003ch2 data-section-id=\"5hv25o\" data-start=\"1273\" data-end=\"1293\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1294\" data-end=\"1530\"\u003eBite into a dual-layered ball that surprises with contrasting textures and a depth of earthy flavours. The Red Nakumatt layer brings a mineral-heavy, iron-rich crunch, while the Black Candy layer offers smoky, charcoal-like intensity.\u003c\/p\u003e\n\u003ch2 data-section-id=\"14at72t\" data-start=\"1532\" data-end=\"1549\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1550\" data-end=\"1824\"\u003e\n\u003cli data-section-id=\"1rd54gg\" data-start=\"1550\" data-end=\"1611\"\u003eDual-toned layering of Red Nakumatt and Black Candy clays\u003c\/li\u003e\n\u003cli data-section-id=\"1elzkv9\" data-start=\"1612\" data-end=\"1662\"\u003eBalanced medium-hard crunch with a softer core\u003c\/li\u003e\n\u003cli data-section-id=\"o56ebp\" data-start=\"1663\" data-end=\"1703\"\u003eSmoky, earthy, and visually striking\u003c\/li\u003e\n\u003cli data-section-id=\"o83i5n\" data-start=\"1704\" data-end=\"1761\"\u003eRed Nakumatt: crunchy, mineral-rich, slightly roasted\u003c\/li\u003e\n\u003cli data-section-id=\"wd5g0a\" data-start=\"1762\" data-end=\"1824\"\u003eBlack Candy: bold, smoky, and dense with earthy undertones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1fh7sy4\" data-start=\"1826\" data-end=\"1846\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1847\" data-end=\"2592\"\u003e\n\u003cli data-section-id=\"ktidz2\" data-start=\"1847\" data-end=\"1900\"\u003e\n\u003cstrong data-start=\"1849\" data-end=\"1858\"\u003eSize:\u003c\/strong\u003e Individual balls, approx. 2–2.5 cm wide\u003c\/li\u003e\n\u003cli data-section-id=\"19iqxuw\" data-start=\"1901\" data-end=\"1927\"\u003e\n\u003cstrong data-start=\"1903\" data-end=\"1914\"\u003eWeight:\u003c\/strong\u003e Up to 95 g\u003c\/li\u003e\n\u003cli data-section-id=\"x0ek48\" data-start=\"1928\" data-end=\"1954\"\u003e\n\u003cstrong data-start=\"1930\" data-end=\"1940\"\u003eShape:\u003c\/strong\u003e Ball-shaped\u003c\/li\u003e\n\u003cli data-section-id=\"1vd8izo\" data-start=\"1955\" data-end=\"1994\"\u003e\n\u003cstrong data-start=\"1957\" data-end=\"1968\"\u003eColour:\u003c\/strong\u003e Dual-tone black and red\u003c\/li\u003e\n\u003cli data-section-id=\"usjbfj\" data-start=\"1995\" data-end=\"2067\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2009\"\u003eTexture:\u003c\/strong\u003e Smooth exterior with layered, slightly crumbly interior\u003c\/li\u003e\n\u003cli data-section-id=\"gbca8g\" data-start=\"2068\" data-end=\"2139\"\u003e\n\u003cstrong data-start=\"2070\" data-end=\"2088\"\u003eCrunch Factor:\u003c\/strong\u003e Medium-hard outside, softening to cementy centre\u003c\/li\u003e\n\u003cli data-section-id=\"o78ci2\" data-start=\"2140\" data-end=\"2287\"\u003e\n\u003cstrong data-start=\"2142\" data-end=\"2160\"\u003eTaste Profile:\u003c\/strong\u003e Red Nakumatt – earthy, metallic, petrichor, iron-rich, roasted; Black Candy – smoky, charcoal-like, cementy, mineral, earthy\u003c\/li\u003e\n\u003cli data-section-id=\"1c9h4ts\" data-start=\"2288\" data-end=\"2344\"\u003e\n\u003cstrong data-start=\"2290\" data-end=\"2306\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay, Black Candy clay\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2345\" data-end=\"2377\"\u003e\n\u003cstrong data-start=\"2347\" data-end=\"2369\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"3sfb2c\" data-start=\"2378\" data-end=\"2398\"\u003e\n\u003cstrong data-start=\"2380\" data-end=\"2391\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/li\u003e\n\u003cli data-section-id=\"mhtq5e\" data-start=\"2399\" data-end=\"2463\"\u003e\n\u003cstrong data-start=\"2401\" data-end=\"2430\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditional Indian clay blends\u003c\/li\u003e\n\u003cli data-section-id=\"a1rpei\" data-start=\"2464\" data-end=\"2592\"\u003e\n\u003cstrong data-start=\"2466\" data-end=\"2483\"\u003eRoast Levels:\u003c\/strong\u003e Red Nakumatt – partially roasted for crisp texture; Black Candy – robust, slightly roasted for smoky depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"9rcx7q\" data-start=\"2594\" data-end=\"2609\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2610\" data-end=\"2957\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53572972118343,"sku":"0405060285","price":5.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_bf1536ba-79e1-4584-a970-5b61a5f597cb.png?v=1774815615"},{"product_id":"nakumatt-cracker-balls-hari-indian-clay-treats","title":"Nakumatt Cracker Balls (Hari) - Indian clay treats","description":"\u003ch3 data-end=\"22\" data-start=\"0\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"460\" data-start=\"24\"\u003eNakumatt Cracker Balls by Hari take the classic Nakumatt experience and turn up the crunch. Made from finely milled Nakumatt powder and blended with tiny embedded crumbs, these hand-rolled spheres are designed for those who enjoy texture that speaks back. Each ball delivers a bold, earthy intensity with that signature cement-like depth, elevated by a layered crunch that feels lively and full-bodied from the first bite to the last.\u003c\/p\u003e\n\u003ch3 data-end=\"484\" data-start=\"462\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"881\" data-start=\"486\"\u003eThese cracker balls are densely packed yet textured throughout, thanks to the inclusion of fine Nakumatt crumbs within the base. The outer shell offers a firm, decisive snap, while the interior breaks into a dynamic mix of crisp fragments and chewable grit. This creates a multi-layered crunch — sharp at first, then gradually softening into a gritty, satisfying crumble with subtle chewiness.\u003c\/p\u003e\n\u003ch3 data-end=\"902\" data-start=\"883\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1262\" data-start=\"904\"\u003eExpect a rich, earthy flavour profile with classic Nakumatt depth. Notes of dry cement and mineral richness lead the way, balanced by a distinctive rainy, petrichor-like undertone that lingers gently on the palate. The aroma carries dusty, fresh-earth notes that enhance the overall sensory experience, making each bite feel grounded and deeply satisfying.\u003c\/p\u003e\n\u003ch3 data-end=\"1285\" data-start=\"1264\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"1646\" data-start=\"1287\"\u003eIdeal for those who enjoy bold textures with added complexity. The crumb-filled structure creates a more interactive crunch compared to standard clay balls, offering variation in every bite. These are perfect for slow, mindful enjoyment — where the contrast between firm shell, gritty interior and subtle chew makes the experience feel layered and engaging.\u003c\/p\u003e\n\u003ch3 data-end=\"1666\" data-start=\"1648\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"1976\" data-start=\"1668\"\u003e\n\u003cli data-end=\"1726\" data-start=\"1668\" data-section-id=\"14ki17h\"\u003eHand-rolled clay balls made from mixed Nakumatt powder\u003c\/li\u003e\n\u003cli data-end=\"1787\" data-start=\"1727\" data-section-id=\"jcuouo\"\u003eInfused with fine crumbs for enhanced crunch and texture\u003c\/li\u003e\n\u003cli data-end=\"1858\" data-start=\"1788\" data-section-id=\"ndkgkp\"\u003eVery crunchy with a combination of snap, crumble and chewable grit\u003c\/li\u003e\n\u003cli data-end=\"1915\" data-start=\"1859\" data-section-id=\"em64xx\"\u003eRich earthy flavour with cement and rainy undertones\u003c\/li\u003e\n\u003cli data-end=\"1976\" data-start=\"1916\" data-section-id=\"1u928h8\"\u003eNatural clay spheres with a textured, multi-layered bite\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1999\" data-start=\"1978\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"2808\" data-start=\"2001\"\u003e\n\u003cli data-end=\"2080\" data-start=\"2001\" data-section-id=\"gq0286\"\u003e\n\u003cstrong\u003eSize\u003c\/strong\u003e: Approximately 2–3 cm per ball (may vary slightly due to hand-rolling)\u003c\/li\u003e\n\u003cli data-end=\"2152\" data-start=\"2081\" data-section-id=\"fo0kt5\"\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Available in multiple weight options (selected at checkout)\u003c\/li\u003e\n\u003cli data-end=\"2177\" data-start=\"2153\" data-section-id=\"ho2g32\"\u003e\n\u003cstrong\u003eShape\u003c\/strong\u003e: Rounded balls\u003c\/li\u003e\n\u003cli data-end=\"2217\" data-start=\"2178\" data-section-id=\"npe6ti\"\u003e\n\u003cstrong\u003eColour\u003c\/strong\u003e: Earthy beige to light brown\u003c\/li\u003e\n\u003cli data-end=\"2293\" data-start=\"2218\" data-section-id=\"5vd95z\"\u003e\n\u003cstrong\u003eTexture\u003c\/strong\u003e: Dense exterior with crumb-filled interior and gritty breakdown\u003c\/li\u003e\n\u003cli data-end=\"2379\" data-start=\"2294\" data-section-id=\"w5devk\"\u003e\n\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3 Very crunchy – sharp snap followed by crumbly, slightly chewy grit\u003c\/li\u003e\n\u003cli data-end=\"2466\" data-start=\"2380\" data-section-id=\"vccfkz\"\u003e\n\u003cstrong\u003eTaste\u003c\/strong\u003e profile: Earthy and mineral-rich with cement notes and a subtle rainy finish\u003c\/li\u003e\n\u003cli data-end=\"2531\" data-start=\"2467\" data-section-id=\"m98zto\"\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Mixed Nakumatt clay powder with embedded crumbs\u003c\/li\u003e\n\u003cli data-end=\"2560\" data-start=\"2532\" data-section-id=\"1v69fak\"\u003e\n\u003cstrong\u003eCountry\u003c\/strong\u003e of origin: India\u003c\/li\u003e\n\u003cli data-end=\"2577\" data-start=\"2561\" data-section-id=\"11a1ohw\"\u003e\n\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/li\u003e\n\u003cli data-end=\"2808\" data-start=\"2578\" data-section-id=\"u3mk5f\"\u003e\n\u003cstrong\u003eTraditional clay origins\u003c\/strong\u003e: Nakumatt clay is traditionally enjoyed across parts of India, where powdered clays are shaped and dried into various forms, often enhanced with texture variations for a more dynamic crunch experience.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (110g)","offer_id":53697764983111,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":false},{"title":"2 (220g)","offer_id":53697765015879,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_8733e83f-76f0-4fe7-b2ea-e6aaa9ef93cc.png?v=1776094147"},{"product_id":"yellow-ural-clay-kazakh-ural-clay","title":"Yellow Ural Clay - Nutty Mineral-Rich Kazakh natural edible crunchy clay\/dirt chunks","description":"\u003ch2 data-section-id=\"14at72t\" data-start=\"0\" data-end=\"17\"\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"19\" data-end=\"167\"\u003e\n\u003cstrong data-start=\"19\" data-end=\"31\"\u003eTexture:\u003c\/strong\u003e Dense, monolithic, non-plastic structure with a firm bite, sharp clean snap, and layered flaky breakdown after boiling and re-drying.\u003c\/li\u003e\n\u003cli data-start=\"169\" data-end=\"205\"\u003e\n\u003cstrong data-start=\"169\" data-end=\"187\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003c\/li\u003e\n\u003cli data-start=\"207\" data-end=\"334\"\u003e\n\u003cstrong data-start=\"207\" data-end=\"217\"\u003eTaste:\u003c\/strong\u003e Deeply earthy and mineral-rich with a dusty-after-rain base, soft creamy undertones, and a clean grounding finish.\u003c\/li\u003e\n\u003cli data-start=\"336\" data-end=\"502\"\u003e\n\u003cstrong data-start=\"336\" data-end=\"348\"\u003eSensory:\u003c\/strong\u003e A reactive clay that audibly cracks in boiling water, shifting into thin mineral-like flakes before becoming more fractured and textured once re-dried.\u003c\/li\u003e\n\u003cli data-start=\"504\" data-end=\"546\"\u003e\n\u003cstrong data-start=\"504\" data-end=\"515\"\u003eOrigin:\u003c\/strong\u003e Kazakhstan 🇰🇿, Ural region\u003c\/li\u003e\n\u003cli data-start=\"548\" data-end=\"674\"\u003e\n\u003cstrong data-start=\"548\" data-end=\"557\"\u003eUses:\u003c\/strong\u003e Suited to those who enjoy bold, high-impact textures with evolving preparation stages and strong mineral profiles.\u003c\/li\u003e\n\u003cli data-start=\"676\" data-end=\"836\"\u003e\n\u003cstrong data-start=\"676\" data-end=\"696\"\u003eClay Experience:\u003c\/strong\u003e Best for experienced users who prefer dense, transforming clays with a strong sensory arc; bold, grounding, and highly textural throughout.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"53drpp\" data-start=\"1230\" data-end=\"1251\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"1253\" data-end=\"1611\"\u003eYellow Ural Clay is a naturally occurring mineral clay sourced from the Ural region of Kazakhstan, known for its dense formation and subtle tonal variations ranging from pale yellow to soft blue. Supplied in irregular, unprocessed pieces, it reflects a raw and authentic geological character that highlights its natural origins and traditional clay deposits.\u003c\/p\u003e\n\u003cp data-start=\"1613\" data-end=\"1892\"\u003eWhat sets this clay apart is its responsiveness to heat and drying — it does not remain static in form or texture, instead shifting noticeably through preparation. This creates a layered sensory experience that develops over time rather than delivering a single, uniform profile.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y0ga8t\" data-start=\"1899\" data-end=\"1920\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1922\" data-end=\"2147\"\u003eIn its dry state, Yellow Ural Clay is firm, compact, and monolithic, producing a sharp, clean snap when bitten into. The structure is non-plastic and tightly bound, giving a controlled crumble rather than a powdery breakdown.\u003c\/p\u003e\n\u003cp data-start=\"2149\" data-end=\"2456\"\u003eWhen exposed to boiling water, the clay audibly cracks and fractures into thin, irregular flakes, almost like mineral chips forming under pressure. Once dried again, the texture becomes more fractured and multi-layered, enhancing the tactile complexity and giving a slightly more brittle, structured crunch.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1i2bm5g\" data-start=\"2463\" data-end=\"2481\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2483\" data-end=\"2722\"\u003eThe flavour profile is strongly mineral-led, with a deep earthy base and a distinctive dusty-after-rain character. Subtle creamy, milky undertones emerge in the background, softening the intensity and adding balance to the overall profile.\u003c\/p\u003e\n\u003cp data-start=\"2724\" data-end=\"2972\"\u003eAroma remains clean and grounded, with faint stone-like and dry soil notes that become more pronounced as the clay is chewed. The flavour develops gradually, starting firm and mineral-heavy before settling into a smoother, more muted earthy finish.\u003c\/p\u003e\n\u003ch2 data-section-id=\"9w1huj\" data-start=\"2979\" data-end=\"3003\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3005\" data-end=\"3452\"\u003e\u003cstrong data-start=\"3005\" data-end=\"3016\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"3021\" data-end=\"3024\"\u003e\u003cstrong data-start=\"3024\" data-end=\"3034\"\u003eShape:\u003c\/strong\u003e Irregular chunks\u003cbr data-start=\"3051\" data-end=\"3054\"\u003e\u003cstrong data-start=\"3054\" data-end=\"3065\"\u003eColour:\u003c\/strong\u003e Pale yellow to soft blue variations\u003cbr data-start=\"3101\" data-end=\"3104\"\u003e\u003cstrong data-start=\"3104\" data-end=\"3120\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay or Chalk (No preservatives, additives, or colourings)\u003cbr data-start=\"3192\" data-end=\"3195\"\u003e\u003cstrong data-start=\"3195\" data-end=\"3206\"\u003eVendor:\u003c\/strong\u003e Ural Clay Market\u003cbr data-start=\"3223\" data-end=\"3226\"\u003e\u003cstrong data-start=\"3226\" data-end=\"3255\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Ural clay deposits have historically been associated with natural geophagic earth use across Central Asian and Eurasian regions, valued for their mineral density and distinctive texture profiles\u003c\/p\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53720326111559,"sku":"0309210239","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53720326144327,"sku":"0309210240","price":18.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6f23d8c5-524e-4218-9130-6332457e65c5.png?v=1776385214"},{"product_id":"clays-all-arounds-black-candy-balls-caa","title":"Clays All Around's Black Candy Balls - Deep Smoky Indian clay treats","description":"\u003ch2 data-start=\"85\" data-end=\"99\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"101\" data-end=\"830\"\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Medium-hard roasted shell with a crisp snap, breaking into a soft, chalky and slightly gritty interior with natural handmade variation\u003cbr data-start=\"244\" data-end=\"247\"\u003e\u003cstrong\u003eCrunch Factor\u003c\/strong\u003e: 4 – Hard\/Medium\u003cbr data-start=\"277\" data-end=\"280\"\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Deep smoky mineral flavour with earthy cement-like undertones and petrichor notes\u003cbr data-start=\"368\" data-end=\"371\"\u003e\u003cstrong\u003eSensory\u003c\/strong\u003e: Layered bite experience shifting from sharp crunch to crumbly melt with a warm roasted aroma\u003cbr data-start=\"472\" data-end=\"475\"\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: India 🇮🇳, South Asia\u003cbr data-start=\"505\" data-end=\"508\"\u003e\u003cstrong\u003eUses\u003c\/strong\u003e: Ideal for texture-led sensory exploration, earthy flavour appreciation, and slow mindful crunch experiences\u003cbr data-start=\"621\" data-end=\"624\"\u003e\u003cstrong\u003eClay Experience:\u003c\/strong\u003e Best suited for experienced clay enthusiasts who enjoy bold, roasted mineral profiles and layered crunch-to-crumble textures. Grounding, intense, and richly earthy with a traditional feel\u003c\/p\u003e\n\u003ch2 data-start=\"832\" data-end=\"850\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"852\" data-end=\"1277\"\u003eBlack Candy Balls are compact, handcrafted edible clay spheres made using a traditional South Asian clay blend including Dryfruit, Blackhall, and Magmitti. Each piece is carefully roasted to deepen its natural mineral character and develop a smoky, aromatic finish that enhances both flavour and texture. Their dark charcoal tones and rustic surface variation reflect their artisanal preparation and natural material origins.\u003c\/p\u003e\n\u003cp data-start=\"1279\" data-end=\"1632\"\u003eRooted in South Asian geophagy traditions, these clay spheres reflect long-standing cultural practices where mineral-rich earth materials have been shaped, processed, and enjoyed for their sensory properties. The roasting process intensifies their earthy profile, creating a bold and distinctive experience for those drawn to deep, mineral-led textures.\u003c\/p\u003e\n\u003ch3 data-start=\"1634\" data-end=\"1652\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1654\" data-end=\"2046\"\u003eBlack Candy Balls deliver a firm, roasted exterior that breaks with a clean, satisfying snap. The outer layer fractures into small shards before giving way to a soft, chalky interior with a light natural grit. The texture is layered and evolving, moving from crisp resistance to a crumbly, earthy melt. Each piece varies slightly due to its handmade nature, adding to the tactile exploration.\u003c\/p\u003e\n\u003ch3 data-start=\"2048\" data-end=\"2063\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2065\" data-end=\"2421\"\u003eThe flavour profile is bold and grounding, led by smoky charcoal notes and deep mineral earthiness. Hints of cement-like dryness and petrichor emerge as the clay is broken down, evoking the scent of rain on warm, dusty ground. The roasting process adds a subtle aromatic depth, enhancing the natural clay character without overpowering its raw earthy base.\u003c\/p\u003e\n\u003ch3 data-start=\"2423\" data-end=\"2444\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2446\" data-end=\"2871\"\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies per piece (handmade batch variation)\u003cbr data-start=\"2497\" data-end=\"2500\"\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Compact spherical balls\u003cbr data-start=\"2530\" data-end=\"2533\"\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural surface variation\u003cbr data-start=\"2599\" data-end=\"2602\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Clay or Chalk (No preservatives, additives, or colourings)\u003cbr data-start=\"2686\" data-end=\"2689\"\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Clays All Around\u003cbr data-start=\"2701\" data-end=\"2704\"\u003e\u003cstrong\u003eTraditional Clay Origins\u003c\/strong\u003e: Inspired by South Asian geophagy traditions where roasted and mineral-rich clays are shaped into compact forms for sensory and cultural use\u003c\/p\u003e\n\u003ch4 data-start=\"2873\" data-end=\"2885\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"2887\" data-end=\"3098\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3100\" data-end=\"3314\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3316\" data-end=\"3541\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3543\" data-end=\"3605\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"2x Balls - Up to 75g","offer_id":53723680375111,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"3x Balls - Upt to 110g","offer_id":53988527538503,"sku":null,"price":6.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_1584e71f-a6fd-49b4-99b3-3b72eea00d4d.png?v=1767575274"},{"product_id":"lavis-black-candy-balls-deep-smoky-indian-clay-treats-coming-soon-june-2026","title":"Lavi's Black Candy Balls - Deep Smoky Indian clay treats","description":"\u003ch2 data-start=\"85\" data-end=\"99\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"101\" data-end=\"830\"\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Medium-hard roasted shell with a crisp snap, breaking into a soft, chalky and slightly gritty interior with natural handmade variation\u003cbr data-start=\"244\" data-end=\"247\"\u003e\u003cstrong\u003eCrunch Factor\u003c\/strong\u003e: 4 – Hard\/Medium\u003cbr data-start=\"277\" data-end=\"280\"\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Deep smoky mineral flavour with earthy cement-like undertones and petrichor notes\u003cbr data-start=\"368\" data-end=\"371\"\u003e\u003cstrong\u003eSensory\u003c\/strong\u003e: Layered bite experience shifting from sharp crunch to crumbly melt with a warm roasted aroma\u003cbr data-start=\"472\" data-end=\"475\"\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: India 🇮🇳, South Asia\u003cbr data-start=\"505\" data-end=\"508\"\u003e\u003cstrong\u003eUses\u003c\/strong\u003e: Ideal for texture-led sensory exploration, earthy flavour appreciation, and slow mindful crunch experiences\u003cbr data-start=\"621\" data-end=\"624\"\u003e\u003cstrong\u003eClay Experience:\u003c\/strong\u003e Best suited for experienced clay enthusiasts who enjoy bold, roasted mineral profiles and layered crunch-to-crumble textures. Grounding, intense, and richly earthy with a traditional feel\u003c\/p\u003e\n\u003ch2 data-start=\"832\" data-end=\"850\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"852\" data-end=\"1277\"\u003eBlack Candy Balls are compact, handcrafted edible clay spheres made using a traditional South Asian clay blend including Dryfruit, Blackhall, and Magmitti. Each piece is carefully roasted to deepen its natural mineral character and develop a smoky, aromatic finish that enhances both flavour and texture. Their dark charcoal tones and rustic surface variation reflect their artisanal preparation and natural material origins.\u003c\/p\u003e\n\u003cp data-start=\"1279\" data-end=\"1632\"\u003eRooted in South Asian geophagy traditions, these clay spheres reflect long-standing cultural practices where mineral-rich earth materials have been shaped, processed, and enjoyed for their sensory properties. The roasting process intensifies their earthy profile, creating a bold and distinctive experience for those drawn to deep, mineral-led textures.\u003c\/p\u003e\n\u003ch3 data-start=\"1634\" data-end=\"1652\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1654\" data-end=\"2046\"\u003eBlack Candy Balls deliver a firm, roasted exterior that breaks with a clean, satisfying snap. The outer layer fractures into small shards before giving way to a soft, chalky interior with a light natural grit. The texture is layered and evolving, moving from crisp resistance to a crumbly, earthy melt. Each piece varies slightly due to its handmade nature, adding to the tactile exploration.\u003c\/p\u003e\n\u003ch3 data-start=\"2048\" data-end=\"2063\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2065\" data-end=\"2421\"\u003eThe flavour profile is bold and grounding, led by smoky charcoal notes and deep mineral earthiness. Hints of cement-like dryness and petrichor emerge as the clay is broken down, evoking the scent of rain on warm, dusty ground. The roasting process adds a subtle aromatic depth, enhancing the natural clay character without overpowering its raw earthy base.\u003c\/p\u003e\n\u003ch3 data-start=\"2423\" data-end=\"2444\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2446\" data-end=\"2871\"\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies per piece (handmade batch variation)\u003cbr data-start=\"2497\" data-end=\"2500\"\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Compact spherical balls\u003cbr data-start=\"2530\" data-end=\"2533\"\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural surface variation\u003cbr data-start=\"2599\" data-end=\"2602\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Clay or Chalk (No preservatives, additives, or colourings)\u003cbr data-start=\"2686\" data-end=\"2689\"\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Lavi\u003cbr data-start=\"2701\" data-end=\"2704\"\u003e\u003cstrong\u003eTraditional Clay Origins\u003c\/strong\u003e: Inspired by South Asian geophagy traditions where roasted and mineral-rich clays are shaped into compact forms for sensory and cultural use\u003c\/p\u003e\n\u003ch4 data-start=\"2873\" data-end=\"2885\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"2887\" data-end=\"3098\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3100\" data-end=\"3314\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3316\" data-end=\"3541\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3543\" data-end=\"3605\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"x2 Balls - Up to 75g","offer_id":53723797094727,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"x2.5-3 Balls - Up to 100g","offer_id":53989976736071,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3e080643-84a2-4a4d-9c68-a9ebb7afdc80.png?v=1767575274"},{"product_id":"juhu-nakumatt-mineral-rich-indian-clay","title":"Juhu Nakumatt – Smoky Indian Roasted natural edible crunchy clay\/dirt chunks","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"107\" data-end=\"125\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"127\" data-end=\"607\"\u003e\u003cstrong data-start=\"127\" data-end=\"139\"\u003eTexture:\u003c\/strong\u003e Firm, shard-like crunch with a creamy inner crumble\u003cbr data-start=\"191\" data-end=\"194\"\u003e\u003cstrong data-start=\"194\" data-end=\"212\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"228\" data-end=\"231\"\u003e\u003cstrong data-start=\"231\" data-end=\"241\"\u003eTaste:\u003c\/strong\u003e Deep earthy, smoky with mineral-rich intensity\u003cbr data-start=\"288\" data-end=\"291\"\u003e\u003cstrong data-start=\"291\" data-end=\"303\"\u003eSensory:\u003c\/strong\u003e Cement-like bite with a rich crunch-to-cream transition\u003cbr data-start=\"359\" data-end=\"362\"\u003e\u003cstrong data-start=\"362\" data-end=\"373\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"396\" data-end=\"399\"\u003e\u003cstrong data-start=\"399\" data-end=\"408\"\u003eUses:\u003c\/strong\u003e Ideal for those who enjoy bold, smoky clays with a strong crunch\u003cbr data-start=\"473\" data-end=\"476\"\u003e\u003cstrong data-start=\"476\" data-end=\"496\"\u003eClay Experience:\u003c\/strong\u003e A heavy-hitting, full-bodied clay best suited for experienced users or those craving intense earthy profiles\u003c\/p\u003e\n\u003chr data-start=\"609\" data-end=\"612\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"614\" data-end=\"636\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"638\" data-end=\"874\"\u003eJuhu Nakumatt is one of our hottest-selling clays—and for good reason. Sourced from India and prepared using traditional roasting methods, this naturally pink clay stands out for its depth, intensity, and unmistakable sensory character.\u003c\/p\u003e\n\u003cp data-start=\"876\" data-end=\"1217\"\u003eRecognised within pica and geophagy communities, Nakumatt clays are known for their strong, grounding profiles. The Juhu variation brings a distinctive balance: bold and smoky on the surface, yet surprisingly creamy as it breaks down. Its pinkish tones hint at its mineral richness, while the roasting process enhances both aroma and crunch.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1368\"\u003eThis is not a subtle clay—it’s expressive, weighty, and deeply rooted in traditional preparation techniques that prioritise both texture and flavour.\u003c\/p\u003e\n\u003chr data-start=\"1370\" data-end=\"1373\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1375\" data-end=\"1397\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1399\" data-end=\"1568\"\u003eJuhu Nakumatt delivers a firm, confident crunch right from the first bite. The structure is dense and compact, snapping into small shards that feel sharp and satisfying.\u003c\/p\u003e\n\u003cp data-start=\"1570\" data-end=\"1816\"\u003eAs the pieces break down, the texture evolves into a finer, creamier crumble, softening the intensity without losing its presence. The contrast between the initial shard-like break and the smooth inner melt creates a layered, engaging experience.\u003c\/p\u003e\n\u003cp data-start=\"1818\" data-end=\"1946\"\u003eDespite its strength, it avoids excessive dryness or gumminess—remaining clean, controlled, and consistently crunchy throughout.\u003c\/p\u003e\n\u003chr data-start=\"1948\" data-end=\"1951\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1953\" data-end=\"1972\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1974\" data-end=\"2170\"\u003eFlavour-wise, Juhu Nakumatt is bold and unmistakably earthy. It carries a deep, smoky richness layered with mineral notes often described as metallic or “cement-like”—a hallmark of Nakumatt clays.\u003c\/p\u003e\n\u003cp data-start=\"2172\" data-end=\"2426\"\u003eThe aroma is equally pronounced: roasted, earthy, and slightly smoky, with a grounding warmth that builds as you engage with it. As the clay softens, the flavour rounds out into a creamier, fuller-bodied profile, leaving a lingering, mineral-rich finish.\u003c\/p\u003e\n\u003chr data-start=\"2428\" data-end=\"2431\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2433\" data-end=\"2458\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2460\" data-end=\"2931\"\u003e\u003cstrong data-start=\"2460\" data-end=\"2471\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"2484\" data-end=\"2487\"\u003e\u003cstrong data-start=\"2487\" data-end=\"2497\"\u003eShape:\u003c\/strong\u003e Irregular chunks and shards\u003cbr data-start=\"2525\" data-end=\"2528\"\u003e\u003cstrong data-start=\"2528\" data-end=\"2539\"\u003eColour:\u003c\/strong\u003e Naturally pink with variations from light to deeper roasted tones\u003cbr data-start=\"2605\" data-end=\"2608\"\u003e\u003cstrong data-start=\"2608\" data-end=\"2624\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2687\" data-end=\"2690\"\u003e\u003cstrong data-start=\"2690\" data-end=\"2701\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2711\" data-end=\"2714\"\u003e\u003cstrong data-start=\"2714\" data-end=\"2743\"\u003eTraditional Clay Origins:\u003c\/strong\u003e In India, roasted clays like Nakumatt are prepared using traditional methods that enhance their flavour, aroma, and texture, forming part of long-standing sensory and cultural practices\u003c\/p\u003e\n\u003chr data-start=\"2933\" data-end=\"2936\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2938\" data-end=\"2954\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2956\" data-end=\"3167\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3169\" data-end=\"3383\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3385\" data-end=\"3610\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3612\" data-end=\"3674\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-20g) - 1 per customer only","offer_id":53735986430279,"sku":"03052400044","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53805872415047,"sku":"03052400041","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53735986397511,"sku":"03052400042","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53807599911239,"sku":"03052400043","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_c45f3ca1-d68d-421c-a87a-5d150acdb703.png?v=1778023636"},{"product_id":"pink-nakumatt-indian-edible-clay","title":"Pink Nakumatt Clay - Bestselling Roasted Mineral-rich Indian natural edible crunchy clay\/dirt chunks","description":"\u003ch2 data-end=\"74\" data-start=\"60\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"956\" data-start=\"76\"\u003ePink Nakumatt is a natural Indian clay known for its soft cement-like crunch and refined mineral-rich earthy profile. These irregular roasted clay chunks deliver a satisfying sensory experience with notes of gentle smoke, pale earth minerals, creamy clay softness, and subtle roasted warmth, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth creamy melt with a distinctive non-gritty Nakumatt character appreciated within geophagia and texture-focused communities. Traditionally associated with Indian artisan roasting techniques, Pink Nakumatt is valued for its grounding texture, elegant earthy crunch, and balanced sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-end=\"973\" data-start=\"958\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1625\" data-start=\"975\"\u003e\u003cstrong data-end=\"987\" data-start=\"975\"\u003eTexture:\u003c\/strong\u003e Soft cement-like crunch with smooth creamy breakdown\u003cbr data-end=\"1043\" data-start=\"1040\"\u003e\u003cstrong data-end=\"1053\" data-start=\"1043\"\u003eTaste:\u003c\/strong\u003e Light earthy minerals with gentle smoky warmth and creamy clay notes\u003cbr data-end=\"1125\" data-start=\"1122\"\u003e\u003cstrong data-end=\"1143\" data-start=\"1125\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-end=\"1182\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1182\"\u003eBest for:\u003c\/strong\u003e Nakumatt lovers, collectors, ASMR enthusiasts, smooth texture fans\u003cbr data-end=\"1265\" data-start=\"1262\"\u003e\u003cstrong data-end=\"1285\" data-start=\"1265\"\u003eClay experience:\u003c\/strong\u003e A refined roasted clay with delicate snaps that melt into silky mineral creaminess without grit or heaviness.\u003cbr data-end=\"1398\" data-start=\"1395\"\u003e\u003cstrong data-end=\"1413\" data-start=\"1398\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-end=\"1427\" data-start=\"1424\"\u003e\u003cstrong data-end=\"1449\" data-start=\"1427\"\u003eHydration texture:\u003c\/strong\u003e Softens into a velvety creamy paste with smooth mineral richness and no gumminess\u003cbr data-end=\"1534\" data-start=\"1531\"\u003e\u003cstrong data-end=\"1550\" data-start=\"1534\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, soft smoke, warm minerals, pale clay dust, gentle petrichor\u003c\/p\u003e\n\u003ch2 data-end=\"1645\" data-start=\"1627\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"2250\" data-start=\"1647\"\u003e\u003cstrong data-end=\"1658\" data-start=\"1647\"\u003eWeight:\u003c\/strong\u003e Various\u003cbr data-end=\"1674\" data-start=\"1671\"\u003e\u003cstrong data-end=\"1684\" data-start=\"1674\"\u003eShape:\u003c\/strong\u003e Irregular clay chunks\u003cbr data-end=\"1709\" data-start=\"1706\"\u003e\u003cstrong data-end=\"1720\" data-start=\"1709\"\u003eColour:\u003c\/strong\u003e Natural pale pink and grey with soft tonal variation\u003cbr data-end=\"1767\" data-start=\"1764\"\u003e\u003cstrong data-end=\"1783\" data-start=\"1767\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Pink Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1872\" data-start=\"1869\"\u003e\u003cstrong data-end=\"1883\" data-start=\"1872\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-end=\"1896\" data-start=\"1893\"\u003e\u003cstrong data-end=\"1925\" data-start=\"1896\"\u003eTraditional clay origins:\u003c\/strong\u003e Nakumatt clays have long been prepared in India using traditional roasting methods that deepen aroma, texture, and mineral character. Pink Nakumatt represents a softer, more refined expression of this clay family, prized for its smooth texture, rare colouring, and balanced earthy warmth.\u003cbr data-end=\"2217\" data-start=\"2214\"\u003e\u003cstrong data-end=\"2233\" data-start=\"2217\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2265\" data-start=\"2252\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2650\" data-start=\"2267\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":53984836583751,"sku":"03052400011","price":0.69,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53805870022983,"sku":"03052400012","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":53735990722887,"sku":"03052400010","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"100g Powder and Crumbs","offer_id":54159412822343,"sku":"03052400013","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":53735990755655,"sku":"03052400014","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_8ca8b78e-3b40-42e1-a719-1ccc38cba566.png?v=1778023147"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/muddy-red-clay_1ffca3e1-a506-4696-b446-3ab47339d9d5.png?v=1788726364","url":"https:\/\/earthycrunch.co.uk\/collections\/hard-crunchy.oembed","provider":"Earthy Crunch UK","version":"1.0","type":"link"}