{"title":"Nakumatt Clay Collection","description":"\u003cp data-start=\"30\" data-end=\"440\"\u003eNakumatt clay is a beloved edible clay variety cherished for its rich textures, diverse flavors, and traditional roots. Originating from natural mineral deposits, Nakumatt clay is crafted into various forms that cater to different taste preferences and experiences. Popular within the edible clay community, Nakumatt is offered in several distinctive types, each bringing its own unique character to the table.\u003c\/p\u003e\n\u003cul data-start=\"442\" data-end=\"2148\"\u003e\n\u003cli data-start=\"442\" data-end=\"792\"\u003e\n\u003cp data-start=\"444\" data-end=\"792\"\u003e\u003cstrong data-start=\"444\" data-end=\"485\"\u003eBlack Hall Nakumatt (Black Nakumatt):\u003c\/strong\u003e\u003cbr data-start=\"485\" data-end=\"488\"\u003eA special variety of Nakumatt distinguished by its deep, dark color and robust earthy flavor. When roasted, Black Hall Nakumatt develops a crunchy texture with smoky undertones and a taste reminiscent of roasted nuts or dry fruit, making it a favorite for those seeking a bold, intense clay experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"794\" data-end=\"1065\"\u003e\n\u003cp data-start=\"796\" data-end=\"1065\"\u003e\u003cstrong data-start=\"796\" data-end=\"823\"\u003eFully Roasted Nakumatt:\u003c\/strong\u003e\u003cbr data-start=\"823\" data-end=\"826\"\u003eThis version undergoes a complete roasting process, enhancing its natural flavors and resulting in a distinctly smoky, crunchy treat. The roasting intensifies the clay’s aroma and taste, appealing to those who love rich, toasted flavors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1067\" data-end=\"1366\"\u003e\n\u003cp data-start=\"1069\" data-end=\"1366\"\u003e\u003cstrong data-start=\"1069\" data-end=\"1095\"\u003eHalf Roasted Nakumatt:\u003c\/strong\u003e\u003cbr data-start=\"1095\" data-end=\"1098\"\u003ePartially roasted to balance the raw earthiness of unroasted clay with the crispiness of roasting, this type offers a milder smoky flavor and a softer crunch compared to the fully roasted variety, making it a versatile choice for newcomers and seasoned eaters alike.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1368\" data-end=\"1615\"\u003e\n\u003cp data-start=\"1370\" data-end=\"1615\"\u003e\u003cstrong data-start=\"1370\" data-end=\"1387\"\u003eRed Nakumatt:\u003c\/strong\u003e\u003cbr data-start=\"1387\" data-end=\"1390\"\u003eNaturally red in hue, this clay has a unique mineral composition that influences its flavor and texture. The Red Nakumatt is prized for its subtle earthy taste and slightly softer bite, adding variety to the Nakumatt range.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1617\" data-end=\"1877\"\u003e\n\u003cp data-start=\"1619\" data-end=\"1877\"\u003e\u003cstrong data-start=\"1619\" data-end=\"1650\"\u003eUnroasted (Plain) Nakumatt:\u003c\/strong\u003e\u003cbr data-start=\"1650\" data-end=\"1653\"\u003eIn its raw form, Nakumatt clay boasts a pure, earthy flavor and a more crumbly, less crunchy texture. This unroasted clay preserves the natural qualities of the mineral and offers a more traditional clay-eating experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1879\" data-end=\"2148\"\u003e\n\u003cp data-start=\"1881\" data-end=\"2148\"\u003e\u003cstrong data-start=\"1881\" data-end=\"1901\"\u003eSmoked Nakumatt:\u003c\/strong\u003e\u003cbr data-start=\"1901\" data-end=\"1904\"\u003eThis variant is infused with a smoky aroma through a specialized smoking process, delivering a rich, bold flavor coupled with a satisfying crunch. The smoky notes add complexity to the taste, perfect for those who enjoy deep, layered flavors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2150\" data-end=\"2353\"\u003eMany of these Nakumatt types are also crafted into edible clay treats, combining traditional clay textures with flavors that mimic roasted nuts or dry fruit, providing a delightful snack for enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"2355\" data-end=\"2563\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWhether you prefer the intense crunch of fully roasted Black Hall or the gentle earthiness of unroasted red Nakumatt, our Nakumatt collection offers a flavorful journey into the world of natural edible clays.\u003c\/p\u003e","products":[{"product_id":"half-roasted-nakumatt-roasted-indian-edible-clay","title":"Half Roasted Nakumatt - Best Selling semi-roasted Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHalf Roasted Nakumatt is a natural Indian clay known for its powerful crunch and intensely earthy mineral profile. Made from premium Nakumatt clay and partially roasted using traditional preparation methods, these dense chunks deliver a bold sensory experience with notes of burnt clay, wet cement, petrichor, and cave-like mineral earthiness. The roasting process creates crisp outer edges while preserving the dense character of the interior, producing a distinctive contrast between roasted intensity and natural clay depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePopular among lovers of strong crunchy clays, ASMR textures, and mineral-rich sensory materials, Half Roasted Nakumatt offers a satisfying hard crunch followed by a dense earthy breakdown. Traditionally associated with Indian geophagy practices, this clay is valued for its robust texture, atmospheric flavour profile, and deeply grounding character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense roasted chunks with crisp edges and a heavy mineral crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Burnt clay, wet cement, petrichor, mineral earthiness, cave-like undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, ASMR enthusiasts, experienced clay enthusiasts\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold roasted clay with intense crunch, deep mineral flavour, and a satisfying balance between crispness and density.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, rain-soaked stone, burnt clay, damp earth, mineral cave notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and natural broken segments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Grey with darker roasted patches and natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Half Roasted Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt clay has long been valued within Indian clay traditions for its dense mineral structure and rich earthy flavour. Partial roasting enhances the aroma and texture while preserving some of the clay's natural depth, creating a unique sensory profile that combines roasted intensity with the character of raw earth.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697475215687,"sku":"03050201182","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677829034311,"sku":"0305020118","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677829001543,"sku":"0305020119","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bf0ec7-5dff-4ae4-9fe3-02789d2fdc88.png?v=1758675893"},{"product_id":"red-nakumatt-iron-rich-indian-edible-clay","title":"Red Nakumatt Clay - Iron-rich Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt is a natural Indian clay known for its hard, crunchy texture and deeply earthy mineral profile. Sourced from iron-rich regions of India and traditionally roasted to enhance its character, these irregular clay chunks deliver a bold sensory experience with notes of baked topsoil, warm minerals, cement dust, and subtle metallic undertones. Popular among lovers of strong earthy flavours, crunchy clay textures, ASMR experiences, and mineral-rich sensory materials, Red Nakumatt offers a robust, grounding experience that leaves a lasting impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture begins with a resistant crunch before breaking into a dry, crumbly mineral crumble. Its distinctive roasted-earth character and intense mineral depth have made it a favourite within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay preparation traditions, Red Nakumatt is valued for its strength, authenticity, and rich sensory profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard, dry chunks with a crunchy snap and gritty mineral crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep topsoil earthiness, cement minerals, iron-rich notes, subtle asphalt undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, crunch lovers, ASMR sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A powerful roasted-earth clay offering dense crunch, strong mineral character, and a bold traditional profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a muddy, earthy paste while retaining rich mineral flavour\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, warm earth, baked clay, mineral dust, heated stone\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red, rusty brown, and iron-rich earth tones with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt originates from mineral-rich Indian clay deposits traditionally roasted to intensify both texture and flavour. Within Indian geophagy traditions, roasted red clays have long been appreciated for their dense crunch, earthy aroma, and grounding mineral character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53783807328583,"sku":"0305020190","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639036145991,"sku":"0305020190","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52639036178759,"sku":"0305020191","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_296b0183-c6d7-4441-85b1-fb255ef30083.png?v=1778024713"},{"product_id":"smoked-nakumatt","title":"Smoked Nakumatt  - Smoky Indian clay chunks","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"20\" data-end=\"42\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"43\" data-end=\"310\"\u003eSmoked Nakumatt is a bold, intensely roasted clay crafted from 100% authentic Indian Nakumatt clay. Known for its powerful aroma and ultra-hard texture, these dark grey chunks and occasional slab-like pieces deliver a sharp, gritty crunch with a deep smoky character.\u003c\/p\u003e\n\u003cp data-start=\"312\" data-end=\"705\"\u003eEach piece carries a rich, fire-roasted scent layered with strong mineral notes. The flavour profile is complex and atmospheric, blending earthy depth with distinctive undertones reminiscent of basement dust, asphalt and faint petrol. Designed for those who appreciate powerful clay flavours and dramatic crunch, Smoked Nakumatt offers a robust sensory experience with a striking roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"707\" data-end=\"710\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"712\" data-end=\"734\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"735\" data-end=\"904\"\u003eSmoked Nakumatt is extremely hard and dry, producing a firm, gritty bite. The crunch is sharp and dense, breaking into coarse fragments with a distinctly roasted finish.\u003c\/p\u003e\n\u003chr data-start=\"906\" data-end=\"909\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"911\" data-end=\"930\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"931\" data-end=\"1120\"\u003eThe taste is intensely smoky and mineral-rich with deep earthy notes. Aromatic undertones of basement dust, asphalt and subtle petrol-like hints create a bold and memorable flavour profile.\u003c\/p\u003e\n\u003chr data-start=\"1122\" data-end=\"1125\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1127\" data-end=\"1148\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1458\"\u003eThe smoking process intensifies the natural strength and mineral density of Nakumatt clay, transforming it into a powerful clay experience. With its dramatic aroma, ultra-hard bite and smoky complexity, this clay is especially appreciated by those who enjoy strong, atmospheric flavours and commanding crunch.\u003c\/p\u003e\n\u003chr data-start=\"1460\" data-end=\"1463\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1465\" data-end=\"1483\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1484\" data-end=\"1699\"\u003e\n\u003cli data-section-id=\"1n5kg7u\" data-start=\"1484\" data-end=\"1518\"\u003e\n\u003cp data-start=\"1486\" data-end=\"1518\"\u003eAuthentic Indian Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xn55t\" data-start=\"1519\" data-end=\"1568\"\u003e\n\u003cp data-start=\"1521\" data-end=\"1568\"\u003eIntensely smoked and roasted for strong aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5npizf\" data-start=\"1569\" data-end=\"1610\"\u003e\n\u003cp data-start=\"1571\" data-end=\"1610\"\u003eVery hard chunks and occasional slabs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16ozy8\" data-start=\"1611\" data-end=\"1649\"\u003e\n\u003cp data-start=\"1613\" data-end=\"1649\"\u003eBold smoky mineral flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eqe8jo\" data-start=\"1650\" data-end=\"1699\"\u003e\n\u003cp data-start=\"1652\" data-end=\"1699\"\u003eDesigned for lovers of powerful crunchy clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1701\" data-end=\"1704\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1706\" data-end=\"1727\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1729\" data-end=\"2782\"\u003e\n\u003cli data-section-id=\"fbd803\" data-start=\"1729\" data-end=\"1770\"\u003e\n\u003cp data-start=\"1731\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1731\" data-end=\"1740\"\u003eSize:\u003c\/strong\u003e Approximately 1–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1771\" data-end=\"1812\"\u003e\n\u003cp data-start=\"1773\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1773\" data-end=\"1784\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16amku\" data-start=\"1813\" data-end=\"1885\"\u003e\n\u003cp data-start=\"1815\" data-end=\"1885\"\u003e\u003cstrong data-start=\"1815\" data-end=\"1825\"\u003eShape:\u003c\/strong\u003e Chunky irregular segments and occasional slab-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12qzkvh\" data-start=\"1886\" data-end=\"1952\"\u003e\n\u003cp data-start=\"1888\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1888\" data-end=\"1899\"\u003eColour:\u003c\/strong\u003e Charcoal to deep grey with smoked, blackened edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3g1i8o\" data-start=\"1953\" data-end=\"2011\"\u003e\n\u003cp data-start=\"1955\" data-end=\"2011\"\u003e\u003cstrong data-start=\"1955\" data-end=\"1967\"\u003eTexture:\u003c\/strong\u003e Very hard and dry with firm gritty crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mou6\" data-start=\"2012\" data-end=\"2074\"\u003e\n\u003cp data-start=\"2014\" data-end=\"2074\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e Strong dense crunch with roasted finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wqn3ec\" data-start=\"2075\" data-end=\"2167\"\u003e\n\u003cp data-start=\"2077\" data-end=\"2167\"\u003e\u003cstrong data-start=\"2077\" data-end=\"2095\"\u003eTaste Profile:\u003c\/strong\u003e Smoky mineral clay with basement, asphalt and faint petrol undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3o64ip\" data-start=\"2168\" data-end=\"2214\"\u003e\n\u003cp data-start=\"2170\" data-end=\"2214\"\u003e\u003cstrong data-start=\"2170\" data-end=\"2186\"\u003eIngredients:\u003c\/strong\u003e 100% smoked Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2215\" data-end=\"2247\"\u003e\n\u003cp data-start=\"2217\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2217\" data-end=\"2239\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2248\" data-end=\"2272\"\u003e\n\u003cp data-start=\"2250\" data-end=\"2272\"\u003e\u003cstrong data-start=\"2250\" data-end=\"2261\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lnep3\" data-start=\"2273\" data-end=\"2782\"\u003e\n\u003cp data-start=\"2275\" data-end=\"2782\"\u003e\u003cstrong data-start=\"2275\" data-end=\"2304\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nakumatt clay is sourced from mineral-rich Indian soils known for their dense structure and bold earthy flavour. Through a high-heat roasting and smoking process, the clay develops a deeper aroma and darker colour while maintaining its naturally strong texture. This preparation enhances the clay’s smoky complexity and mineral intensity, creating a flavour profile often described as atmospheric and nostalgic, reminiscent of rain on tarmac, warm earth and fire-roasted stone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697471775047,"sku":"03050201342","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639067636039,"sku":"0305020134","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52639067668807,"sku":"0305020135","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_ca880aa6-6047-4413-a497-a186da75d849.png?v=1750109923"},{"product_id":"crystal-nakumatt","title":"Crystal Nakumatt - Fresh water\/mineral-rich Indian Clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"80\" data-end=\"95\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"97\" data-end=\"744\"\u003e\u003cstrong data-start=\"97\" data-end=\"109\"\u003eTexture:\u003c\/strong\u003e Smooth granular bite with a clean dry crumble\u003cbr data-start=\"155\" data-end=\"158\"\u003e\u003cstrong data-start=\"158\" data-end=\"176\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"187\" data-end=\"190\"\u003e\u003cstrong data-start=\"190\" data-end=\"200\"\u003eTaste:\u003c\/strong\u003e Mild mineral earthiness with a cool, clean finish\u003cbr data-start=\"250\" data-end=\"253\"\u003e\u003cstrong data-start=\"253\" data-end=\"265\"\u003eSensory:\u003c\/strong\u003e Pale translucent appearance with refined mineral clarity\u003cbr data-start=\"322\" data-end=\"325\"\u003e\u003cstrong data-start=\"325\" data-end=\"336\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Nakumatt clay regions\u003cbr data-start=\"370\" data-end=\"373\"\u003e\u003cstrong data-start=\"373\" data-end=\"382\"\u003eUses:\u003c\/strong\u003e Ideal for collectors, subtle clay lovers, ASMR crunch experiences, and mineral-forward sensory enjoyment\u003cbr data-start=\"487\" data-end=\"490\"\u003e\u003cstrong data-start=\"490\" data-end=\"510\"\u003eClay Experience:\u003c\/strong\u003e Best suited to those who enjoy cleaner, gentler clay profiles with balanced mineral notes rather than heavy roasted flavours. Suitable for both beginners and experienced clay enthusiasts seeking a calm, grounding, refined experience.\u003c\/p\u003e\n\u003chr data-start=\"746\" data-end=\"749\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"751\" data-end=\"770\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"772\" data-end=\"1125\"\u003eCrystal Nakumatt is a rare and visually striking variety of traditional Nakumatt clay, valued for its pale translucent appearance and naturally refined mineral profile. Unlike darker roasted or smoked varieties, this clay is presented closer to its natural state, allowing its soft earthy character and delicate mineral qualities to remain fully intact.\u003c\/p\u003e\n\u003cp data-start=\"1127\" data-end=\"1515\"\u003eFormed into chunky slabs and naturally broken fragments, Crystal Nakumatt offers a quieter, cleaner sensory experience centred around purity, texture, and subtle mineral depth. Its almost stone-like appearance gives it a distinctive crystalline quality that makes it especially appreciated among collectors and enthusiasts who prefer elegant, understated clays over bold roasted profiles.\u003c\/p\u003e\n\u003cp data-start=\"1517\" data-end=\"1739\"\u003eTraditionally sourced from mineral-rich clay deposits in India, Crystal Nakumatt reflects the earthy simplicity and grounding qualities often associated with natural clay traditions and sensory-focused geophagia practices.\u003c\/p\u003e\n\u003chr data-start=\"1741\" data-end=\"1744\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1746\" data-end=\"1765\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1767\" data-end=\"2044\"\u003eCrystal Nakumatt delivers a firm yet controlled bite with a smooth granular structure that breaks evenly under pressure. The initial crunch is dry, crisp, and clean without excessive hardness, creating a satisfying mineral snap before gently crumbling into fine soft fragments.\u003c\/p\u003e\n\u003cp data-start=\"2046\" data-end=\"2314\"\u003eThe texture remains refined throughout the chew, with minimal grit and a polished mineral consistency that feels smooth rather than dusty. As the clay softens, it develops into a delicate earthy crumble with a cooling mineral finish that lingers lightly on the palate.\u003c\/p\u003e\n\u003chr data-start=\"2316\" data-end=\"2319\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2321\" data-end=\"2337\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2339\" data-end=\"2654\"\u003eThe flavour profile is mild, clean, and naturally mineral-forward. Soft earthy notes appear first, followed by subtle cool mineral tones that give the clay a refreshing, balanced character. Unlike roasted Nakumatt varieties with smoky depth, Crystal Nakumatt remains lighter and more delicate with a cleaner finish.\u003c\/p\u003e\n\u003cp data-start=\"2656\" data-end=\"2919\"\u003eIts aroma is faint and earthy with subtle dry stone and mineral notes. During chewing, the flavour develops gradually from crisp mineral dryness into a smooth earthy creaminess, maintaining a calm, refined taste throughout without becoming overly heavy or bitter.\u003c\/p\u003e\n\u003chr data-start=\"2921\" data-end=\"2924\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2926\" data-end=\"2948\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2950\" data-end=\"3618\"\u003e\u003cstrong data-start=\"2950\" data-end=\"2961\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003cbr data-start=\"2987\" data-end=\"2990\"\u003e\u003cstrong data-start=\"2990\" data-end=\"3000\"\u003eShape:\u003c\/strong\u003e Chunky fragments and slabs with naturally broken flat edges\u003cbr data-start=\"3060\" data-end=\"3063\"\u003e\u003cstrong data-start=\"3063\" data-end=\"3074\"\u003eColour:\u003c\/strong\u003e Pale grey to lightly translucent tones with soft mineral shimmer\u003cbr data-start=\"3139\" data-end=\"3142\"\u003e\u003cstrong data-start=\"3142\" data-end=\"3158\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3221\" data-end=\"3224\"\u003e\u003cstrong data-start=\"3224\" data-end=\"3235\"\u003eVendor:\u003c\/strong\u003e CAA\u003cbr data-start=\"3239\" data-end=\"3242\"\u003e\u003cstrong data-start=\"3242\" data-end=\"3271\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Crystal Nakumatt is sourced from select clay deposits in India known for dense mineral composition and natural purity. In traditional clay practices, less processed clays such as this are often valued for their clean mineral taste, smooth texture, and grounding sensory qualities, offering a more natural alternative to heavily roasted varieties.\u003c\/p\u003e\n\u003chr data-start=\"3620\" data-end=\"3623\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3625\" data-end=\"3638\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3640\" data-end=\"4023\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52770408956231,"sku":"04050302991","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52770408988999,"sku":"04050302992","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_2ccdc992-0631-4693-867d-df3fef267132.png?v=1750110207"},{"product_id":"mix-hex-clay-treat-grey-black","title":"Mix Hex Clay Treat – Grey\/Black - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"216\" data-end=\"699\"\u003eMix Hex – Grey\/Black is a layered and textured clay treat designed for those who crave bold mineral tones and complex earthy aromas. Each piece is a distinctive 3D hexagon, crafted in moody shades of grey and black, with two contrasting halves: one made from fine Crystal or Red Nakumatt dust and the other from Dryfruit clay. This dual-layered design creates a striking contrast in both appearance and flavour, making Mix Hex as visually captivating as it is satisfying to crunch.\u003c\/p\u003e\n\u003cp data-start=\"701\" data-end=\"1234\"\u003eThese compact treats are very hard and dry, offering a firm, crisp crunch with a clean crumble and absolutely no grit. The texture is dense but softens beautifully as you chew, releasing waves of deep earthy flavour. Expect a cement-like Nakumatt intensity up front, balanced by roasted smokey Dryfruit tones, basement dampness, and that distinctive petrichor note reminiscent of hot rain hitting dusty roads. Full-bodied, mineral-rich, and satisfying, Mix Hex is a bold clay indulgence for collectors who enjoy strong earth vibes.\u003c\/p\u003e\n\u003cp data-start=\"1236\" data-end=\"1278\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1245\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1245\" data-end=\"1248\"\u003eVaries, approximately 1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1280\" data-end=\"1309\"\u003e\u003cstrong data-start=\"1280\" data-end=\"1291\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1291\" data-end=\"1294\"\u003eApprox. 125 g\u003c\/p\u003e\n\u003cp data-start=\"1311\" data-end=\"1345\"\u003e\u003cstrong data-start=\"1311\" data-end=\"1321\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1321\" data-end=\"1324\"\u003eLayered 3D hexagons\u003c\/p\u003e\n\u003cp data-start=\"1347\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1347\" data-end=\"1358\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1358\" data-end=\"1361\"\u003eVaried tones of grey and black\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1476\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1407\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1407\" data-end=\"1410\"\u003eVery hard, compact, and dry with a smooth, dusty finish; no grit\u003c\/p\u003e\n\u003cp data-start=\"1478\" data-end=\"1535\"\u003e\u003cstrong data-start=\"1478\" data-end=\"1496\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1496\" data-end=\"1499\"\u003e3 – Firm with a clean, dry crumble\u003c\/p\u003e\n\u003cp data-start=\"1537\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1537\" data-end=\"1555\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1555\" data-end=\"1558\"\u003eCementy Nakumatt strength with roasted Dryfruit earthiness; dusty, basementy, and full petrichor with damp mineral tones\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1805\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1698\" data-end=\"1701\"\u003eLayered clay treat made from Crystal\/Red Nakumatt dust, Dryfruit clay, and Fully Roasted Nakumatt clay\u003c\/p\u003e\n\u003cp data-start=\"1807\" data-end=\"1839\"\u003e\u003cstrong data-start=\"1807\" data-end=\"1829\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1829\" data-end=\"1832\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1841\" data-end=\"1873\"\u003e\u003cstrong data-start=\"1841\" data-end=\"1852\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1852\" data-end=\"1855\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1875\" data-end=\"2283\"\u003e\u003cstrong data-start=\"1875\" data-end=\"1904\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1904\" data-end=\"1907\"\u003eMix Hex brings together classic Indian clays in an artisanal dual-layered format. The robust mineral character of Nakumatt pairs with the softer roasted notes of Dryfruit clay to create a dynamic flavour profile. This careful layering pays homage to Indian geophagy traditions while offering a modern, tactile, and aromatic chew for enthusiasts seeking depth and complexity.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"3 (approx. 125g)","offer_id":53208783388999,"sku":"0405030304","price":7.49,"currency_code":"GBP","in_stock":false},{"title":"4 (approx. 160g)","offer_id":53208783421767,"sku":"04050303042","price":9.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_96f091c8-2ea7-4749-b2a9-f426b4c048ab.png?v=1758992912"},{"product_id":"red-nakumatt-stars","title":"Red Nakumatt Stars (x2) - Edible clay treats for Pica","description":"\u003cp data-start=\"136\" data-end=\"463\"\u003e\u003cstrong data-start=\"136\" data-end=\"157\"\u003eProduct Overview:\u003c\/strong\u003e\u003cbr data-start=\"157\" data-end=\"160\"\u003e\u003cstrong data-start=\"160\" data-end=\"185\"\u003e2x Red Nakumatt Stars\u003c\/strong\u003e are bold, star-shaped clay treats made from finely powdered red Nakumatt clay. With a soft, dusty exterior and rich terracotta tones, these pieces offer an incredibly chalky mouthfeel and a flavour that’s distinctly Nakumatt—fresh, earthy, cementy, and full-bodied.\u003c\/p\u003e\n\u003cp data-start=\"465\" data-end=\"815\"\u003eThough soft on the bite, they crumble effortlessly into a fine powder with a slightly sticky finish on the teeth—typical of authentic Nakumatt types. These stars are perfect for those who enjoy deeply flavourful, soft-textured clays with a classic red clay taste. Visually striking and satisfying to eat, they make a unique addition to any stash.\u003c\/p\u003e\n\u003chr data-start=\"817\" data-end=\"820\"\u003e\n\u003cp data-start=\"822\" data-end=\"861\"\u003e\u003cstrong data-start=\"822\" data-end=\"831\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"831\" data-end=\"834\"\u003eWill vary, approx. 3-4 cm\u003c\/p\u003e\n\u003cp data-start=\"863\" data-end=\"888\"\u003e\u003cstrong data-start=\"863\" data-end=\"874\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"874\" data-end=\"877\"\u003e2x pieces, approx 90g\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"920\"\u003e\u003cstrong data-start=\"890\" data-end=\"900\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"900\" data-end=\"903\"\u003eFive-point star\u003c\/p\u003e\n\u003cp data-start=\"922\" data-end=\"958\"\u003e\u003cstrong data-start=\"922\" data-end=\"933\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"933\" data-end=\"936\"\u003eDeep reds and browns\u003c\/p\u003e\n\u003cp data-start=\"960\" data-end=\"1042\"\u003e\u003cstrong data-start=\"960\" data-end=\"972\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"972\" data-end=\"975\"\u003eVery soft crumbles; dusty, chalky, and slightly sticky at the end\u003c\/p\u003e\n\u003cp data-start=\"1044\" data-end=\"1084\"\u003e\u003cstrong data-start=\"1044\" data-end=\"1062\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003e2 – Soft crumbles\u003c\/p\u003e\n\u003cp data-start=\"1086\" data-end=\"1203\"\u003e\u003cstrong data-start=\"1086\" data-end=\"1104\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1104\" data-end=\"1107\"\u003eClassic red Nakumatt flavour – fresh, cementy, earthy with a chalky, slightly sticky mouthfeel\u003c\/p\u003e\n\u003cp data-start=\"1205\" data-end=\"1250\"\u003e\u003cstrong data-start=\"1205\" data-end=\"1221\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1221\" data-end=\"1224\"\u003eRed Nakumatt clay powder\u003c\/p\u003e\n\u003cp data-start=\"1252\" data-end=\"1284\"\u003e\u003cstrong data-start=\"1252\" data-end=\"1274\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1274\" data-end=\"1277\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1286\" data-end=\"1582\"\u003e\u003cstrong data-start=\"1286\" data-end=\"1315\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1315\" data-end=\"1318\"\u003eRed Nakumatt is a beloved Indian clay recognised for its bold, roasted flavour and fine, dusty texture. These star-shaped versions turn the traditional Nakumatt experience into a charming and easy-to-enjoy format—ideal for seasoned clay lovers and newcomers alike.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51788744032583,"sku":"050218","price":3.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_83d48057-4490-4393-9ac3-f4bddd670363.png?v=1750427821"},{"product_id":"black-clay-gems-75g","title":"Black Clay Gems - Edible clay treats for Pica","description":"\u003cp data-start=\"149\" data-end=\"528\"\u003eBlack Clay Gems are striking, gem-shaped pieces made from deep-toned Indian black clay. Each mini sphere is hand-formed and polished smooth, with a sleek, dark appearance that ranges from soft charcoal to intense graphite. Their glossy matte finish and uniform shape give them a jewel-like presence, perfect for collectors and clay connoisseurs alike.\u003c\/p\u003e\n\u003cp data-start=\"530\" data-end=\"916\"\u003eDespite their firm surface, these gems deliver a surprisingly soft crunch. They quickly crumble into a dry, powdery texture that melts in the mouth. The taste is bold and mineral-rich, with a grounding depth and a hint of smokiness. You may detect subtle asphalt tones, deep earthy notes, and a taste that echoes Vibuthi—sacred ash—making each bite a soothing and flavourful experience.\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"1030\"\u003eIdeal for those who appreciate a softer bite with bold flavour, Black Clay Gems are both elegant and satisfying.\u003c\/p\u003e\n\u003chr data-start=\"1032\" data-end=\"1035\"\u003e\n\u003cp data-start=\"1037\" data-end=\"1082\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1046\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1046\" data-end=\"1049\"\u003eVaries, approx. 1–2 cm diameter\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1082\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1072\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eUp to 70g\u003c\/p\u003e\n\u003cp data-start=\"1084\" data-end=\"1123\"\u003e\u003cstrong data-start=\"1084\" data-end=\"1094\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1094\" data-end=\"1097\"\u003eGem-like rounded spheres\u003c\/p\u003e\n\u003cp data-start=\"1125\" data-end=\"1202\"\u003e\u003cstrong data-start=\"1125\" data-end=\"1136\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1136\" data-end=\"1139\"\u003eNatural black clay tones – charcoal, graphite, and deep slate\u003c\/p\u003e\n\u003cp data-start=\"1204\" data-end=\"1266\"\u003e\u003cstrong data-start=\"1204\" data-end=\"1216\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1216\" data-end=\"1219\"\u003eSmooth, hard exterior; soft, powdery interior\u003c\/p\u003e\n\u003cp data-start=\"1268\" data-end=\"1305\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1286\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1286\" data-end=\"1289\"\u003e2 – Soft bites\u003c\/p\u003e\n\u003cp data-start=\"1307\" data-end=\"1457\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1325\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003eAsphalt and deep mineral tones with dry, chalky texture and a subtle smokiness; reminiscent of Vibuthi with a dense clay finish\u003c\/p\u003e\n\u003cp data-start=\"1459\" data-end=\"1505\"\u003e\u003cstrong data-start=\"1459\" data-end=\"1475\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1475\" data-end=\"1478\"\u003eNatural black Indian clay\u003c\/p\u003e\n\u003cp data-start=\"1507\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1507\" data-end=\"1529\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1529\" data-end=\"1532\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"1837\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1570\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1570\" data-end=\"1573\"\u003eBlack Clay Gems are inspired by India’s rich heritage of earth-based consumption. Crafted from bold, mineral-dense clay, they bring an elevated aesthetic and deep flavour to the clay experience—perfect for those who crave soft bites with a smoky, grounding finish.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51804722233671,"sku":"0405030293","price":3.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_f199b1cb-2d38-4c77-9481-694795865917.png?v=1754918324"},{"product_id":"grey-clay-gems-75g","title":"Grey Clay Gems - Edible clay treats for Pica","description":"\u003cp data-start=\"100\" data-end=\"416\"\u003e\u003cb\u003eG\u003c\/b\u003erey Clay Gems are softly rounded, gem-shaped bites crafted from natural Indian crystal nakumatt clay. With gentle hues ranging from pale ash to muted stone, these pieces have a smooth, matte exterior that gives them a cool, elegant appearance—like miniature river stones refined into edible jewels.\u003c\/p\u003e\n\u003cp data-start=\"418\" data-end=\"860\"\u003eDesigned for those who enjoy a softer clay experience, Grey Clay Gems offer a delicate crunch that quickly turns to fine powder in the mouth. The flavour is subtly mineral-rich with familiar asphalt and petrichor notes, complemented by a distinct dry, cementy edge. As they dissolve, a very slight stickiness may develop toward the end—characteristic of certain grey clay varieties—adding an interesting contrast to the otherwise dry texture.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"988\"\u003eIdeal for gentle crunch lovers and collectors alike, these gems deliver a calming, earthy taste with a uniquely smooth finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"995\" data-end=\"1040\"\u003e\n\u003cstrong data-start=\"995\" data-end=\"1004\"\u003eSize: \u003c\/strong\u003eVaries, approx. 1–2 cm diameter\u003c\/li\u003e\n\u003cli data-start=\"995\" data-end=\"1040\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-start=\"1063\" data-end=\"1072\"\u003eWeight: \u003c\/strong\u003eApprox. 75g\u003c\/li\u003e\n\u003cli data-start=\"1042\" data-end=\"1081\"\u003e\n\u003cstrong data-start=\"1042\" data-end=\"1052\"\u003eShape: \u003c\/strong\u003eGem-like rounded spheres\u003c\/li\u003e\n\u003cli data-start=\"1083\" data-end=\"1152\"\u003e\n\u003cstrong data-start=\"1083\" data-end=\"1094\"\u003eColour: \u003c\/strong\u003eNatural grey tones – pale ash, cool grey, muted stone\u003c\/li\u003e\n\u003cli data-start=\"1154\" data-end=\"1239\"\u003e\n\u003cstrong data-start=\"1154\" data-end=\"1166\"\u003eTexture: \u003c\/strong\u003eSoft exterior that quickly turns to dry powder; slight sticky finish\u003c\/li\u003e\n\u003cli data-start=\"1241\" data-end=\"1278\"\u003e\n\u003cstrong data-start=\"1241\" data-end=\"1259\"\u003eCrunch Factor: \u003c\/strong\u003e2 – Soft bites\u003c\/li\u003e\n\u003cli data-start=\"1280\" data-end=\"1413\"\u003e\n\u003cstrong data-start=\"1280\" data-end=\"1298\"\u003eTaste Profile: \u003c\/strong\u003eLight mixed mineral flavour with asphalt and petrichor tones; dry and cement-like with a faintly sticky finish\u003c\/li\u003e\n\u003cli data-start=\"1415\" data-end=\"1461\"\u003e\n\u003cstrong data-start=\"1415\" data-end=\"1431\"\u003eIngredients: \u003c\/strong\u003ePure Chrystal Nakumatt Powder\u003c\/li\u003e\n\u003cli data-start=\"1463\" data-end=\"1495\"\u003e\n\u003cstrong data-start=\"1463\" data-end=\"1485\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-start=\"1497\" data-end=\"1772\"\u003e\n\u003cstrong data-start=\"1497\" data-end=\"1526\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1526\" data-end=\"1529\"\u003eGrey Clay Gems pay tribute to the subtle complexity of India’s natural grey earths. Crafted for their powdery bite and gentle finish, they offer a refined clay-eating experience that balances softness, flavour, and texture with quiet elegance.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51804807627079,"sku":"0405030302","price":4.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_349996e9-b083-4379-b990-93ef90263a54.png?v=1754917315"},{"product_id":"red-clay-gems-75g","title":"Red Clay Gems - Earthy Metallic Indian Clay Treats","description":"\u003cp data-end=\"410\" data-start=\"101\"\u003eRed Clay Gems are richly coloured, gem-shaped clay bites formed from deep red and brown Indian clays. With their smooth, rounded finish and natural variation in warm tones—from rusty terracotta to deep sienna—these pieces resemble miniature polished stones straight from the earth.\u003c\/p\u003e\n\u003cp data-end=\"771\" data-start=\"412\"\u003eThough firm to the touch, Red Clay Gems offer a soft crunch that quickly crumbles into a fine, dry powder. The taste is bold and grounding, with strong red earth and metallic clay notes. As they break down, you may notice a slight graininess and a subtle sticky finish—typical of nakumatt-style clays—adding a rustic texture that complements the smooth start.\u003c\/p\u003e\n\u003cp data-end=\"888\" data-start=\"773\"\u003eIdeal for fans of earthy flavours and soft-bite clays, these gems are both visually beautiful and sensorially rich.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"940\" data-start=\"895\"\u003e\n\u003cstrong data-end=\"904\" data-start=\"895\"\u003eSize: \u003c\/strong\u003eVaries, approx. 1–2 cm diameter\u003c\/li\u003e\n\u003cli data-end=\"981\" data-start=\"942\"\u003e\n\u003cstrong data-end=\"952\" data-start=\"942\"\u003eShape: \u003c\/strong\u003eGem-like rounded spheres\u003c\/li\u003e\n\u003cli data-end=\"981\" data-start=\"942\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-end=\"1072\" data-start=\"1063\"\u003eWeight: \u003c\/strong\u003eApprox. 80g\u003c\/li\u003e\n\u003cli data-end=\"1057\" data-start=\"983\"\u003e\n\u003cstrong data-end=\"994\" data-start=\"983\"\u003eColour: \u003c\/strong\u003eNatural tones – deep reds, burnt sienna, and earthy browns\u003c\/li\u003e\n\u003cli data-end=\"1161\" data-start=\"1059\"\u003e\n\u003cstrong data-end=\"1071\" data-start=\"1059\"\u003eTexture: \u003c\/strong\u003eSmooth, hard exterior; powdery breakdown with light grittiness and a faint sticky end\u003c\/li\u003e\n\u003cli data-end=\"1200\" data-start=\"1163\"\u003e\n\u003cstrong data-end=\"1181\" data-start=\"1163\"\u003eCrunch Factor: \u003c\/strong\u003e2 – Soft bites\u003c\/li\u003e\n\u003cli data-end=\"1320\" data-start=\"1202\"\u003e\n\u003cstrong data-end=\"1220\" data-start=\"1202\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1223\" data-start=\"1220\"\u003eBold red earth and metallic clay tones; dry, cementy crumble with slight grit and sticky finish\u003c\/li\u003e\n\u003cli data-end=\"1383\" data-start=\"1322\"\u003e\n\u003cstrong data-end=\"1338\" data-start=\"1322\"\u003eIngredients:\u003c\/strong\u003e\u003cspan data-end=\"1338\" data-start=\"1322\"\u003ePure Red Nakumatt Powder\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1383\" data-start=\"1322\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-end=\"1407\" data-start=\"1385\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1719\" data-start=\"1419\"\u003e\n\u003cstrong data-end=\"1448\" data-start=\"1419\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1451\" data-start=\"1448\"\u003eRed Clay Gems are inspired by India’s rich, iron-oxide-rich soils and the deep tradition of earth consumption. Carefully crafted into soft, gem-like forms, they offer a powerful yet gentle bite—bringing bold flavour, subtle texture, and a visual warmth to every stash.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51804819063111,"sku":"0405030315","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_669411c3-bee4-4987-af15-228846467b35.png?v=1754917116"},{"product_id":"red-nakumatt-sticks-120g","title":"Red Nakumatt Sticks - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"0\" data-end=\"21\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"398\"\u003eRed Nakumatt Sticks deliver a rich and bold geophagic experience in a convenient, finger-length form. Crafted from finely powdered red Nakumatt clay, these slender, reddish-brown sticks are firm and smooth with a satisfyingly crisp snap. Despite their dense structure, they melt down into a silky paste with zero grit, offering a surprisingly clean finish.\u003c\/p\u003e\n\u003cp data-start=\"400\" data-end=\"814\"\u003eThe flavour profile is deeply earthy and cementy, with the signature topsoil and roasted undertones Nakumatt is known for. Subtle metallic notes and a whisper of petrichor emerge when wet — evoking the scent of rain on dry clay walls. These sticks are chewy, crunchy, and texturally complex — not recommended for sensitive teeth, but a treat for seasoned clay lovers who appreciate robust clay textures and tastes.\u003c\/p\u003e\n\u003cp data-start=\"821\" data-end=\"882\"\u003e\u003cstrong data-start=\"821\" data-end=\"830\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"830\" data-end=\"833\"\u003eEach batch can vary, approximately 4–6 cm in length\u003c\/p\u003e\n\u003cp data-start=\"884\" data-end=\"932\"\u003e\u003cstrong data-start=\"884\" data-end=\"895\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003eApprox. 120g (2 sticks per packet)\u003c\/p\u003e\n\u003cp data-start=\"934\" data-end=\"975\"\u003e\u003cstrong data-start=\"934\" data-end=\"944\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"944\" data-end=\"947\"\u003eThin cylindrical clay sticks\u003c\/p\u003e\n\u003cp data-start=\"977\" data-end=\"1028\"\u003e\u003cstrong data-start=\"977\" data-end=\"988\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"988\" data-end=\"991\"\u003eReddish-brown with dusty taupe matte finish\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1042\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1042\" data-end=\"1045\"\u003eVery hard with a clean, crisp break; melts into a smooth paste with minimal stick leaving little crispy granuals\u003c\/p\u003e\n\u003cp data-start=\"1128\" data-end=\"1211\"\u003e\u003cstrong data-start=\"1128\" data-end=\"1146\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003e4 – Crunchy and satisfying, best suited to experienced chewers\u003c\/p\u003e\n\u003cp data-start=\"1213\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1213\" data-end=\"1231\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003eBurnt adobe, topsoil, cementy notes, petrichor whisper, and faint metallic hints\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1375\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1332\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1332\" data-end=\"1335\"\u003e100% Red Nakumatt clay dust (compressed)\u003c\/p\u003e\n\u003cp data-start=\"1377\" data-end=\"1407\"\u003e\u003cstrong data-start=\"1377\" data-end=\"1399\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1399\" data-end=\"1402\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1409\" data-end=\"1716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1409\" data-end=\"1438\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1438\" data-end=\"1441\"\u003eRed Nakumatt is prized for its deep, earthy profile and rich mineral content. Traditionally sun-dried and used in various clay forms, this variant offers the same iconic taste and aroma but reformatted into sleek, stick-shaped slabs for modern convenience and texture lovers.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51887156330823,"sku":"0405060282","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_dabd28ed-6a91-4895-8d3d-78e6bb28080b.png?v=1774138740"},{"product_id":"mix-hex-rn-df-260g","title":"Mix Hex – RN\/DF - Smoky Metallic Indian Clay treats (Coming Soon, end of April 2026)","description":"\u003cp data-start=\"153\" data-end=\"526\"\u003eMix Hex – RN\/DF is a bold, layered clay treat that unites two cult favourites: Red Nakumatt and Dryfruit clay. Each piece is pressed into compact hexagons, squares, or puck-like shapes, with two distinct halves — one crafted from pure powdered Red Nakumatt and the other from Dryfruit clay. This dual composition creates a striking contrast in colour, texture, and taste.\u003c\/p\u003e\n\u003cp data-start=\"528\" data-end=\"1064\"\u003eThe crunch is firm but not overwhelming, with a soft, dusty crumble that melts away cleanly without grit. Flavour opens with roasted smokiness from the Dryfruit layer, followed by the cementy, metallic, and basement-earthy tones of Red Nakumatt. Damp soil notes and a subtle gasoline-like finish round out the experience, leaving behind that unmistakable aroma of rain hitting sunbaked roads. Soft yet hard, rich yet clean, Mix Hex – RN\/DF is a layered indulgence for crunchers who crave bold textures and strong, earthy satisfaction.\u003c\/p\u003e\n\u003cp data-start=\"1066\" data-end=\"1113\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1075\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1075\" data-end=\"1078\"\u003ePieces vary, approximately 1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1115\" data-end=\"1144\"\u003e\u003cstrong data-start=\"1115\" data-end=\"1126\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1126\" data-end=\"1129\"\u003e3 Pieces (Up to 140g)\u003c\/p\u003e\n\u003cp data-start=\"1146\" data-end=\"1194\"\u003e\u003cstrong data-start=\"1146\" data-end=\"1156\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003eHexagons, squares, or round pucks\u003c\/p\u003e\n\u003cp data-start=\"1196\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1196\" data-end=\"1207\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1207\" data-end=\"1210\"\u003eDeep reds, blackish-brown\/grey, and muted earth tones\u003c\/p\u003e\n\u003cp data-start=\"1267\" data-end=\"1344\"\u003e\u003cstrong data-start=\"1267\" data-end=\"1279\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1279\" data-end=\"1282\"\u003eSoft but hard; powdery crunch with layered firmness; no grit\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1431\"\u003e\u003cstrong data-start=\"1346\" data-end=\"1364\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1364\" data-end=\"1367\"\u003e3 – Firm but not too intense; slightly dusty and melts on bite\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1451\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1451\" data-end=\"1454\"\u003eRoasted smokiness, basement-earthy depth, cementy and metallic notes, damp soil tones, with a faint gasoline-like finish\u003c\/p\u003e\n\u003cp data-start=\"1578\" data-end=\"1649\"\u003e\u003cstrong data-start=\"1578\" data-end=\"1594\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1594\" data-end=\"1597\"\u003ePowdered Red Nakumatt clay, Powdered Dryfruit clay\u003c\/p\u003e\n\u003cp data-start=\"1651\" data-end=\"1683\"\u003e\u003cstrong data-start=\"1651\" data-end=\"1673\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1673\" data-end=\"1676\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1685\" data-end=\"1717\"\u003e\u003cstrong data-start=\"1685\" data-end=\"1696\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1696\" data-end=\"1699\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1719\" data-end=\"2099\"\u003e\u003cstrong data-start=\"1719\" data-end=\"1748\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1748\" data-end=\"1751\"\u003eMix Hex – RN\/DF draws on the heritage of Indian smoked clays and sun-dried red earths. By layering Dryfruit’s roasted richness with the mineral-heavy intensity of Red Nakumatt, these handcrafted pieces deliver a dual flavour experience that pays homage to traditional geophagy practices while offering modern clay enthusiasts a bold, earthy chew.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51888968466759,"sku":"050188","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4963bb06-edcd-4c21-aa3e-066774e516a4.png?v=1758993152"},{"product_id":"mixed-clay-cookies","title":"Mixed Clay Cookies - Bestselling earthy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"97\" data-end=\"112\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"114\" data-end=\"795\"\u003e\u003cstrong data-start=\"114\" data-end=\"126\"\u003eTexture:\u003c\/strong\u003e Crumbly cookie-style exterior with a medium crunch that softens into smooth, chewy clay crumbs\u003cbr data-start=\"221\" data-end=\"224\"\u003e\u003cstrong data-start=\"224\" data-end=\"242\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"253\" data-end=\"256\"\u003e\u003cstrong data-start=\"256\" data-end=\"266\"\u003eTaste:\u003c\/strong\u003e Cementy earthy base layered with red soil tones, damp basement earthiness, and fresh petrichor notes\u003cbr data-start=\"367\" data-end=\"370\"\u003e\u003cstrong data-start=\"370\" data-end=\"382\"\u003eSensory:\u003c\/strong\u003e Clean mineral finish with subtle slate lift and a balanced, non-gritty mouthfeel\u003cbr data-start=\"463\" data-end=\"466\"\u003e\u003cstrong data-start=\"466\" data-end=\"477\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"488\" data-end=\"491\"\u003e\u003cstrong data-start=\"491\" data-end=\"500\"\u003eUses:\u003c\/strong\u003e Ideal for collectors who enjoy varied textures, layered flavour profiles, and biscuit-style clay experiences\u003cbr data-start=\"609\" data-end=\"612\"\u003e\u003cstrong data-start=\"612\" data-end=\"632\"\u003eClay Experience:\u003c\/strong\u003e Suited for intermediate enthusiasts who enjoy complexity without harsh grit. Balanced, layered, and engaging with a satisfying mix of crunch and smooth breakdown.\u003c\/p\u003e\n\u003chr data-start=\"797\" data-end=\"800\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"802\" data-end=\"821\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"823\" data-end=\"1138\"\u003eMixed Clay Cookies are a bold, playful take on biscuit-style clay, designed for those who enjoy variety in both texture and flavour. Each cookie is crafted from a blend of Red Khadi and Crystal Nakumatt powders, combined with assorted clay and slate crumbs to create a visually striking and sensory-rich experience.\u003c\/p\u003e\n\u003cp data-start=\"1140\" data-end=\"1395\"\u003eShaped into rustic biscuit forms, these pieces offer a multi-layered profile that shifts with every bite. The combination of clays brings together warmth, depth, and mineral clarity, resulting in a balanced experience that feels both grounded and dynamic.\u003c\/p\u003e\n\u003cp data-start=\"1397\" data-end=\"1721\"\u003eThe flavour journey moves from cementy earth foundations into richer red soil tones, followed by damp basement-like undertones and the clean freshness of rain-soaked earth. Slate elements lift the profile, ensuring a refined mineral finish that keeps the overall experience smooth and controlled rather than heavy or gritty.\u003c\/p\u003e\n\u003chr data-start=\"1723\" data-end=\"1726\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1728\" data-end=\"1747\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1749\" data-end=\"1972\"\u003eThe texture begins with a medium, satisfying crunch as the biscuit-like exterior breaks under pressure. This initial bite is firm but not hard, offering a controlled snap that quickly transitions into softer clay fragments.\u003c\/p\u003e\n\u003cp data-start=\"1974\" data-end=\"2243\"\u003eAs chewing continues, the structure softens into chewy, pliable crumbs that maintain body without becoming coarse. The inclusion of slate and blended clay powders ensures a smooth breakdown, preventing any harsh grit while still preserving a natural, earthy resistance.\u003c\/p\u003e\n\u003cp data-start=\"2245\" data-end=\"2385\"\u003eThe result is a layered textural progression — crisp bite, crumbly middle, and a clean, soft finish that feels structured yet easy to enjoy.\u003c\/p\u003e\n\u003chr data-start=\"2387\" data-end=\"2390\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2392\" data-end=\"2408\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2410\" data-end=\"2658\"\u003eThe flavour opens with a cementy, mineral-rich base that immediately establishes depth. This is followed by red earth warmth, evoking dry soil and clay-rich landscapes, before shifting into darker, damp basement tones that add atmospheric richness.\u003c\/p\u003e\n\u003cp data-start=\"2660\" data-end=\"2881\"\u003eMidway through, subtle slate notes introduce a cooler mineral edge, balancing the warmth of the red clay components. The finish is rounded with fresh petrichor, leaving a clean, rain-washed earth impression on the palate.\u003c\/p\u003e\n\u003cp data-start=\"2883\" data-end=\"3031\"\u003eThe aroma is layered and grounded, combining dry clay dust, wet soil freshness, and soft mineral undertones for a full, evolving sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"3033\" data-end=\"3036\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3038\" data-end=\"3060\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3062\" data-end=\"3748\"\u003e\u003cstrong data-start=\"3062\" data-end=\"3073\"\u003eWeight:\u003c\/strong\u003e 2 cookies per pack (approx. 95–130g total)\u003cbr data-start=\"3116\" data-end=\"3119\"\u003e\u003cstrong data-start=\"3119\" data-end=\"3129\"\u003eShape:\u003c\/strong\u003e Rustic cookie\/biscuit-style pieces\u003cbr data-start=\"3164\" data-end=\"3167\"\u003e\u003cstrong data-start=\"3167\" data-end=\"3178\"\u003eColour:\u003c\/strong\u003e Varied earthy tones including greys, reds, browns, and natural clay shades\u003cbr data-start=\"3253\" data-end=\"3256\"\u003e\u003cstrong data-start=\"3256\" data-end=\"3272\"\u003eIngredients:\u003c\/strong\u003e Red Khadi powder, Crystal Nakumatt powder, assorted clay crumbs, slate crumbs\u003cbr data-start=\"3350\" data-end=\"3353\"\u003e\u003cstrong data-start=\"3353\" data-end=\"3364\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"3381\" data-end=\"3384\"\u003e\u003cstrong data-start=\"3384\" data-end=\"3413\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s diverse regional clay traditions, this blend showcases the versatility of natural earth materials such as Nakumatt and slate-infused clays. It reflects a modern interpretation of geophagy heritage, combining roasted and raw mineral clays into a balanced biscuit-style format that highlights both texture and depth.\u003c\/p\u003e\n\u003chr data-start=\"3750\" data-end=\"3753\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3755\" data-end=\"3768\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3770\" data-end=\"4153\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53895684522311,"sku":"04050303081","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"100g Broken Cookies","offer_id":53895684555079,"sku":"04050303082","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_549bdda0-bc92-4e0b-b4a7-3c952a13df91.png?v=1778028426"},{"product_id":"mixed-nakumatt-coins-75g","title":"Mixed Nakumatt Coins (75g) - Edible clay treats for Pica","description":"\u003cp data-start=\"139\" data-end=\"782\"\u003eMixed Nakumatt Coins are compact, coin-shaped treats crafted from a premium blend of Indian Nakumatt and grey clays. Each piece is small but mighty, offering a firm crunch that softens into a smooth, powdery finish with no crumbs. Compared to our Mixed Clay Cookies, these coins are more refined and crumb-free, delivering a cleaner chew while still packing that unmistakable Nakumatt flavour. Expect a deeply earthy taste layered with cement-like tones, mineral-rich dustiness, and the fresh, damp aroma of wet concrete after rain. A discreet and tidy treat for clay lovers who enjoy robust flavour without the mess.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"822\"\u003e\u003cstrong data-start=\"784\" data-end=\"793\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"793\" data-end=\"796\"\u003eEach coin approx. 1–2 cm\u003c\/p\u003e\n\u003cp data-start=\"824\" data-end=\"852\"\u003e\u003cstrong data-start=\"824\" data-end=\"835\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"835\" data-end=\"838\"\u003eApprox. 75 g\u003c\/p\u003e\n\u003cp data-start=\"854\" data-end=\"891\"\u003e\u003cstrong data-start=\"854\" data-end=\"864\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"864\" data-end=\"867\"\u003eSmall round coin discs\u003c\/p\u003e\n\u003cp data-start=\"893\" data-end=\"947\"\u003e\u003cstrong data-start=\"893\" data-end=\"904\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"904\" data-end=\"907\"\u003ePinky-taupe with muted grey clay tones\u003c\/p\u003e\n\u003cp data-start=\"949\" data-end=\"1035\"\u003e\u003cstrong data-start=\"949\" data-end=\"961\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"961\" data-end=\"964\"\u003eFirm and compact with a clean break; smooth powdery finish, no crumbs\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1055\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1055\" data-end=\"1058\"\u003e3 – Solid crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1249\"\u003e\u003cstrong data-start=\"1104\" data-end=\"1122\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1122\" data-end=\"1125\"\u003eCementy and mineral-dusty with earthy topsoil depth, basement dampness, and subtle fresh-rain tones; mild grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1251\" data-end=\"1369\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1267\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1267\" data-end=\"1270\"\u003eCrystal, Fully Roasted, Half Roasted, and Red Nakumatt clays with a pinch of Red Khadi for colour\u003c\/p\u003e\n\u003cp data-start=\"1371\" data-end=\"1403\"\u003e\u003cstrong data-start=\"1371\" data-end=\"1393\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1393\" data-end=\"1396\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1405\" data-end=\"1437\"\u003e\u003cstrong data-start=\"1405\" data-end=\"1416\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1416\" data-end=\"1419\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1439\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1439\" data-end=\"1468\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1468\" data-end=\"1471\"\u003eMixed Nakumatt Coins highlight the mineral intensity of India’s Nakumatt clays, balanced with grey and khadi varieties to create a flavourful, earthy profile. Their compact size and smooth finish echo the refined side of geophagy traditions, making them an easy yet satisfying everyday clay snack.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890750849351,"sku":"050211","price":3.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_49113424-1883-49f1-a814-5e75d34c00f0.png?v=1754916966"},{"product_id":"nakumatt-cakes-100g","title":"Nakumatt Cakes (100g) - Edible clay treats for Pica","description":"\u003cp data-end=\"21\" data-start=\"0\"\u003e\u003cstrong data-end=\"21\" data-start=\"0\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"21\" data-start=\"0\"\u003eNakumatt Cakes are compact, slab-like chunks made from a rich blend of roasted Nakumatt clays and butter grey. These earthy clay “cake” pieces are designed for clay lovers who crave depth of flavour and a satisfying texture. Each chunk is firm but crumbles easily upon bite, releasing soft, powdery crumbs with a clean, slightly smoky aftertaste. The profile is deeply grounded — think underground earth, basement cement tones, and whispery slate notes, all rounded out by a subtle roasted finish. Smooth, non-sticky, and highly snackable, these cake-style slabs melt down beautifully for those who enjoy softer clay textures without sacrificing crunch.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"745\" data-start=\"694\"\u003e\n\u003cstrong data-end=\"703\" data-start=\"694\"\u003eSize: \u003c\/strong\u003eEach piece varies, approximately 3–5 cm\u003c\/li\u003e\n\u003cli data-end=\"765\" data-start=\"747\"\u003e\n\u003cstrong data-end=\"758\" data-start=\"747\"\u003eWeight: \u003c\/strong\u003eApprox. 100g\u003c\/li\u003e\n\u003cli data-end=\"812\" data-start=\"767\"\u003e\n\u003cstrong data-end=\"777\" data-start=\"767\"\u003eShape: \u003c\/strong\u003eChunky square slab or cake-style pieces\u003c\/li\u003e\n\u003cli data-end=\"880\" data-start=\"814\"\u003e\n\u003cstrong data-end=\"825\" data-start=\"814\"\u003eColour: \u003c\/strong\u003eMuted greys and taupes from mixed Nakumatt varieties\u003c\/li\u003e\n\u003cli data-end=\"959\" data-start=\"882\"\u003e\n\u003cstrong data-end=\"894\" data-start=\"882\"\u003eTexture: \u003c\/strong\u003eFirm outer shell with a soft, crumbly interior; powdery finish\u003c\/li\u003e\n\u003cli data-end=\"1022\" data-start=\"961\"\u003e\n\u003cstrong data-end=\"979\" data-start=\"961\"\u003eCrunch Factor: \u003c\/strong\u003e3 – Medium crunch with gentle resistance\u003c\/li\u003e\n\u003cli data-end=\"1123\" data-start=\"1024\"\u003e\n\u003cstrong data-end=\"1042\" data-start=\"1024\"\u003eTaste Profile: \u003c\/strong\u003eCementy, earthy, with basement-like notes, hints of slate, and light smokiness\u003c\/li\u003e\n\u003cli data-end=\"1196\" data-start=\"1125\"\u003e\n\u003cstrong data-end=\"1141\" data-start=\"1125\"\u003eIngredients: \u003c\/strong\u003eCakes made of all nakumatts powder and butter grey roasted to give that extra earthiness.\u003c\/li\u003e\n\u003cli data-end=\"1228\" data-start=\"1198\"\u003e\n\u003cstrong data-end=\"1220\" data-start=\"1198\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1598\" data-start=\"1230\"\u003e\n\u003cstrong data-end=\"1259\" data-start=\"1230\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1262\" data-start=\"1259\"\u003eHand-shaped using a variety of regional Nakumatt clays, these cake-style chunks pay homage to the Indian tradition of consuming mineral-rich earth for its unique texture and flavour. Roasted for added depth, they bring together classic tones of Nakumatt with a smooth, easy-to-chew structure ideal for connoisseurs of subtle earthiness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890775228743,"sku":"050220","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_05d335e1-3dec-4556-b0dc-44b3d167bbd3.png?v=1755010724"},{"product_id":"red-nakumatt-cracker-cookies","title":"Red Nakumatt Cracker Cookies - Iron-rich indian edible clay treats","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt Cracker Cookies are handcrafted Indian clay treats made from fine Red Nakumatt clay and speckled with tiny Dryfruit clay crumbs. These rectangular cookie bars combine a crisp, cracker-like shell with a firm, mineral-rich centre, creating a satisfying crunch that gradually melts into a smooth, powdery finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRich in earthy character, each bite delivers the distinctive flavour profile that has made Red Nakumatt so popular among clay enthusiasts. Expect notes of clay pottery, wet soil, fired brick, iron-rich minerals, and subtle smoky undertones, all layered with the unmistakable petrichor aroma of rain falling on warm red earth. The crackled surface adds extra texture and visual appeal, while the Dryfruit inclusions contribute subtle roasted depth throughout.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInspired by traditional Indian clay preparations, these cookies offer a bold, crunchy experience that balances texture, aroma, and mineral richness in every bite.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp cracker-like shell with a firm centre and smooth powdery melt\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red earth, clay pottery, wet soil, burnt brick, iron minerals, subtle smoky notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red clay lovers, crunchy texture seekers, and fans of mineral-rich roasted clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, flavour-packed crunch that transitions into a smooth earthy melt with classic Red Nakumatt character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich earthy paste while retaining its mineral depth\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, fired clay, wet soil, baked terracotta, iron-rich earth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rectangular cookie bars\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Reddish-grey to taupe with natural crackled surfaces\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt Clay, Dryfruit Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hari\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt is sourced from India's mineral-rich clay regions and is traditionally valued for its deep earthy flavour, distinctive terracotta colouring, and satisfying crunch. The addition of Dryfruit clay contributes subtle roasted notes that complement the bold mineral profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"85g","offer_id":53298630263111,"sku":"0405060279","price":5.09,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53298634654023,"sku":"04050602792","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"130g","offer_id":53298634686791,"sku":"04050602793","price":7.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5a49f3b4-1141-46c7-8579-3286aedce5b9.png?v=1751996619"},{"product_id":"smoky-sticks-rose-clay","title":"Rose Clay's Smoky Sticks - Indian lightly smoky clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"62\" data-end=\"84\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"85\" data-end=\"418\"\u003eSmoky Sticks are thick, hand-shaped clay sticks crafted from a layered blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, and Fully Roasted clays. This creates a complex, smoky-earth profile with a firm, crisp bite and a gritty, mineral finish.\u003c\/p\u003e\n\u003cp data-start=\"420\" data-end=\"779\"\u003eEach stick measures roughly 4–6 cm and delivers a structured crunch that is satisfying without being overpowering. Expect soft, delicate crumbs that break cleanly rather than sticking, alongside deep incense-like undertones, petrichor, and subtle smoky-dust notes. When dampened, they develop a strong rain-on-earth aroma with intensified earthy-cement depth.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"892\"\u003eThere are two distinct batch styles available, each offering a different interpretation of the same smoky base.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"899\" data-end=\"921\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"922\" data-end=\"1122\"\u003eFirm, crisp exterior with a gritty inner crumble.\u003cbr data-start=\"971\" data-end=\"974\"\u003eRose Clay batch: slightly crumbly with soft grit inclusions.\u003cbr data-start=\"1034\" data-end=\"1037\"\u003eClays All Around batch: compact, dense, and crumb-free.\u003cbr data-start=\"1092\" data-end=\"1095\"\u003eCrunch level: medium (3\/5).\u003c\/p\u003e\n\u003chr data-start=\"1124\" data-end=\"1127\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1129\" data-end=\"1148\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1417\"\u003eDeep smoky earthiness with roasted clay tones.\u003cbr data-start=\"1195\" data-end=\"1198\"\u003eNotes of incense, petrichor, damp soil, cement dust, and faint petrol-like minerality.\u003cbr data-start=\"1284\" data-end=\"1287\"\u003eRose Clay batch leans more cement-forward and aromatic, while Clays All Around is heavier, smokier, and more roasted in character.\u003c\/p\u003e\n\u003chr data-start=\"1419\" data-end=\"1422\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1424\" data-end=\"1445\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1446\" data-end=\"1824\"\u003eA layered, slow-unfolding sensory experience built around roasted Nakumatt variations. The smoky profile evolves from dry incense-like edges into richer earthy tones with every bite. Rose Clay batches feel more textured and rustic, while Clays All Around offers a denser, more uniform smoky hit. Ideal for those who enjoy complex, evolving clay profiles with depth and contrast.\u003c\/p\u003e\n\u003chr data-start=\"1826\" data-end=\"1829\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"1831\" data-end=\"1849\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1850\" data-end=\"2115\"\u003e\n\u003cli data-section-id=\"aeaznz\" data-start=\"1850\" data-end=\"1913\"\u003eTwo distinct batch styles for different texture preferences\u003c\/li\u003e\n\u003cli data-section-id=\"s0mm7h\" data-start=\"1914\" data-end=\"1976\"\u003eSmoky, roasted clay blend with layered flavour development\u003c\/li\u003e\n\u003cli data-section-id=\"1eh1q4g\" data-start=\"1977\" data-end=\"2020\"\u003eFirm stick form (approx. 4–6 cm length)\u003c\/li\u003e\n\u003cli data-section-id=\"6hhpx5\" data-start=\"2021\" data-end=\"2066\"\u003eMedium crunch with varying crumb profiles\u003c\/li\u003e\n\u003cli data-section-id=\"17luv1u\" data-start=\"2067\" data-end=\"2115\"\u003eSuitable for slow, mindful sensory enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2117\" data-end=\"2120\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2122\" data-end=\"2143\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2144\" data-end=\"3038\"\u003e\n\u003cli data-section-id=\"9ni9aw\" data-start=\"2144\" data-end=\"2185\"\u003e\n\u003cstrong data-start=\"2146\" data-end=\"2155\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-section-id=\"16ugmrr\" data-start=\"2186\" data-end=\"2257\"\u003e\n\u003cstrong data-start=\"2188\" data-end=\"2199\"\u003eWeight:\u003c\/strong\u003e 100g, 150g, 250g\u003c\/li\u003e\n\u003cli data-section-id=\"18xfe7\" data-start=\"2258\" data-end=\"2321\"\u003e\n\u003cstrong data-start=\"2260\" data-end=\"2270\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round depending on batch)\u003c\/li\u003e\n\u003cli data-section-id=\"ao8tdc\" data-start=\"2322\" data-end=\"2373\"\u003e\n\u003cstrong data-start=\"2324\" data-end=\"2335\"\u003eColour:\u003c\/strong\u003e smoky greys with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"1d4yg6c\" data-start=\"2374\" data-end=\"2448\"\u003e\n\u003cstrong data-start=\"2376\" data-end=\"2388\"\u003eTexture:\u003c\/strong\u003e firm, crisp; either lightly crumbed or compact and smooth\u003c\/li\u003e\n\u003cli data-section-id=\"1et7e1u\" data-start=\"2449\" data-end=\"2489\"\u003e\n\u003cstrong data-start=\"2451\" data-end=\"2469\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"o55kk9\" data-start=\"2490\" data-end=\"2575\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2510\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, petrichor, incense, cement, subtle petrol notes\u003c\/li\u003e\n\u003cli data-section-id=\"z39bun\" data-start=\"2576\" data-end=\"2710\"\u003e\n\u003cstrong data-start=\"2578\" data-end=\"2594\"\u003eIngredients:\u003c\/strong\u003e blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, with optional dryfruit and magmitti inclusions\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2711\" data-end=\"2743\"\u003e\n\u003cstrong data-start=\"2713\" data-end=\"2735\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2744\" data-end=\"2769\"\u003e\n\u003cstrong data-start=\"2746\" data-end=\"2757\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"ktxdjd\" data-start=\"2770\" data-end=\"3038\"\u003e\n\u003cstrong data-start=\"2772\" data-end=\"2801\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian roasted and smoky clay traditions, combining multiple roast levels of Nakumatt and regional clays to create varied intensity profiles ranging from crumbly, cement-forward sticks to dense, heavily roasted smoky forms\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53657543278919,"sku":"04050901721","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":52396319342919,"sku":"040509017212","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52396319310151,"sku":"040509017213","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_eebde2c2-1b49-46f3-94d3-e9efdbd1d0c4.png?v=1758992121"},{"product_id":"red-nakumatt-bundle","title":"The All 'Red Nakumatt' Bundle - Clay for Pica\/Geophagia","description":"\u003cp data-start=\"0\" data-end=\"21\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"318\"\u003e\u003cstrong data-start=\"23\" data-end=\"46\"\u003eRed Nakumatt Bundle\u003c\/strong\u003e is the ultimate indulgence for lovers of rich, iron-tinted, earthy clays. This thoughtfully curated trio showcases the full spectrum of Red Nakumatt textures and forms—bringing together classic, crunchy chunks, crumbly stick-shaped bites, and crispy, glazed clay cookies.\u003c\/p\u003e\n\u003cp data-start=\"320\" data-end=\"869\"\u003eThe \u003cstrong data-start=\"324\" data-end=\"347\"\u003eRed Nakumatt (350g)\u003c\/strong\u003e serves as the core: a bold, mineral-rich Indian red clay with deep soil tones and a firm, satisfying crunch. Complementing this are \u003cstrong data-start=\"480\" data-end=\"506\"\u003etwo Red Nakumatt sticks (120g)\u003c\/strong\u003e—playful, crumbly stick-shaped pieces that offer a slightly softer chew and a crispy breakdown on the tongue. To round it out, the \u003cstrong data-start=\"638\" data-end=\"676\"\u003eRed Nakumatt Cracker Cookies (90g)\u003c\/strong\u003e bring a snap-crackle element with their grainy, glazed shell and rich, cementy bite. These cookies are layered with tiny crumbs inside that enhance the crunch and flavour from start to finish.\u003c\/p\u003e\n\u003cp data-start=\"871\" data-end=\"1146\"\u003eTogether, this bundle offers a harmonious mix of textures—from dense and gritty to crumbly and crisp—delivering signature red clay notes with hints of pottery dust, wet soil, and burnt brick. A full-bodied, ASMR-friendly experience for serious crunchers and collectors alike.\u003c\/p\u003e\n\u003chr data-start=\"1148\" data-end=\"1151\"\u003e\n\u003cp data-start=\"1153\" data-end=\"1173\"\u003e\u003cstrong data-start=\"1153\" data-end=\"1173\"\u003eBundle Includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1174\" data-end=\"1263\"\u003e\n\u003cli data-start=\"1174\" data-end=\"1202\"\u003e\n\u003cp data-start=\"1176\" data-end=\"1202\"\u003eRed Nakumatt Chunks (350g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1203\" data-end=\"1226\"\u003e\n\u003cp data-start=\"1205\" data-end=\"1226\"\u003eRed Nakumatt Sticks x2 (120g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1227\" data-end=\"1263\"\u003e\n\u003cp data-start=\"1229\" data-end=\"1263\"\u003eRed Nakumatt Cracker Cookies (90g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1265\" data-end=\"1335\"\u003e\u003cstrong data-start=\"1265\" data-end=\"1285\"\u003eTexture Variety:\u003c\/strong\u003e\u003cbr\u003eDense chunks, crumbly sticks, glazed crisp cookies\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1365\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1348\"\u003eColour:\u003c\/strong\u003e\u003cbr\u003eDeep earthy reds\u003c\/p\u003e\n\u003cp data-start=\"1367\" data-end=\"1436\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1385\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr\u003eRanges from 3–5 – medium crumble to extreme crunch\u003c\/p\u003e\n\u003cp data-start=\"1438\" data-end=\"1522\"\u003e\u003cstrong data-start=\"1438\" data-end=\"1456\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr\u003eIron-rich clay, fresh topsoil, cementy depth, pottery-like finish\u003c\/p\u003e\n\u003cp data-start=\"1524\" data-end=\"1564\"\u003e\u003cstrong data-start=\"1524\" data-end=\"1540\"\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eRed Nakumatt clay blend\u003c\/p\u003e\n\u003cp data-start=\"1566\" data-end=\"1594\"\u003e\u003cstrong data-start=\"1566\" data-end=\"1588\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1596\" data-end=\"1895\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1596\" data-end=\"1625\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr\u003eRed Nakumatt clay is a sought-after variety in Indian geophagy traditions, known for its bold earthy flavour, satisfying texture, and its association with grounding mineral elements like iron. This bundle honours those roots, offering a full spectrum of its best forms.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51895932158279,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_a9a92337-cfad-40f3-a45e-dbd2232ed41b.png?v=1752053575"},{"product_id":"extra-large-stash-drawer-set-850g-incudes-9-samples","title":"XL All Indian Clay Experience Drawer Set (900g) - 9 Samples and Stash Box included - Edible clay treats for Pica","description":"\u003cp data-end=\"486\" data-start=\"23\"\u003eThe \u003cstrong data-end=\"66\" data-start=\"27\"\u003eExtra Large Stash Drawer Set (900g)\u003c\/strong\u003e is the ultimate collector’s box for crunch lovers, earthy explorers, and clay connoisseurs. This white plastic drawer system includes \u003cstrong data-end=\"229\" data-start=\"201\"\u003e9 clear pull-out drawers\u003c\/strong\u003e, each filled with a different premium sample—from classic slates and traditional terracotta to smoky treats and crisp cookies. With a total weight of approx. 900g, it’s a generous stash designed to indulge your cravings and elevate your tasting experience.\u003c\/p\u003e\n\u003cp data-end=\"818\" data-start=\"488\"\u003eEach drawer is carefully packed with a hand-selected item from Earthy Crunch UK’s most loved and limited-edition offerings. Expect a broad range of textures, colours, and flavours—everything from soft chalkiness to hard, gritty crunches, and flavour profiles that stretch from clean, fresh clay to smoky, petrol-tinged earthiness.\u003c\/p\u003e\n\u003cp data-end=\"838\" data-start=\"820\"\u003e\u003cstrong data-end=\"838\" data-start=\"820\"\u003eWhat’s Inside \u003c\/strong\u003e(can vary based on treats and clays available at the time but we will include clays, treats and chalks by region so there is an even spread, example below):\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"862\" data-start=\"839\"\u003e\n\u003cp data-end=\"862\" data-start=\"841\"\u003eNakumatt or Raw Clay Chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"890\" data-start=\"863\"\u003e\n\u003cp data-end=\"890\" data-start=\"865\"\u003eWhite, Pink, Black \u0026amp; Red Slate Pieces or Shale Stone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"917\" data-start=\"891\"\u003e\n\u003cp data-end=\"917\" data-start=\"893\"\u003eIndian Terracotta Clay Pot Chips\/ Tumbles\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"967\" data-start=\"942\"\u003e\n\u003cp data-end=\"967\" data-start=\"944\"\u003eIndian Clay or Nakumatt Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1000\" data-start=\"968\"\u003e\n\u003cp data-end=\"1000\" data-start=\"970\"\u003eMexican Terracotta Figurines and Clay Pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1034\" data-start=\"1001\"\u003e\n\u003cp data-end=\"1034\" data-start=\"1003\"\u003eFull-Sized Black Candy or Smoky Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eFull-Sized Grey or Cementy Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eFull-Sized Reds or Browns or Earthy, Top Soil-like Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eChalk Treats or Raw Chalk\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eAfrican, American, European, Chinese and other regional Varieties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1269\" data-start=\"1073\"\u003ePerfect for display, storage, or daily picking, the reusable drawer system lets you keep your stash organised and visible—because let’s be honest, half the fun is admiring it before you crunch it.\u003c\/p\u003e\n\u003chr data-end=\"1274\" data-start=\"1271\"\u003e\n\u003cp data-end=\"1833\" data-start=\"1276\"\u003e\u003cstrong data-end=\"1285\" data-start=\"1276\"\u003eSize:\u003c\/strong\u003e Set of 9 clear drawers in a white plastic casing\u003cbr data-end=\"1337\" data-start=\"1334\"\u003e\u003cstrong data-end=\"1348\" data-start=\"1337\"\u003eWeight: \u003c\/strong\u003eUp to 900g total\u003cbr data-end=\"1370\" data-start=\"1367\"\u003e\u003cstrong data-end=\"1380\" data-start=\"1370\"\u003eShape:\u003c\/strong\u003e Drawer system filled with various clay forms: chunks, bars, sticks, cookies, chips, figurines\u003cbr data-end=\"1477\" data-start=\"1474\"\u003e\u003cstrong data-end=\"1488\" data-start=\"1477\"\u003eColour:\u003c\/strong\u003e Mixed palette of reds, oranges, blacks, greys, pinks, and whites\u003cbr data-end=\"1556\" data-start=\"1553\"\u003e\u003cstrong data-end=\"1568\" data-start=\"1556\"\u003eTexture:\u003c\/strong\u003e Wide variety—from soft and dusty to snappy, gritty, or chalky\u003cbr data-end=\"1633\" data-start=\"1630\"\u003e\u003cstrong data-end=\"1646\" data-start=\"1633\"\u003eHardness:\u003c\/strong\u003e Mixed (soft chewables to very hard crunchers)\u003cbr data-end=\"1695\" data-start=\"1692\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"1713\" data-start=\"1695\"\u003eCrunch Factor:\u003c\/strong\u003e Varies between 2–5\u003cbr data-end=\"1735\" data-start=\"1732\"\u003e\u003cstrong data-end=\"1753\" data-start=\"1735\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, smoky, slightly metallic, chalky-clean, rain-on-soil freshness\u003c\/p\u003e\n\u003cp data-end=\"1833\" data-start=\"1276\"\u003e\u003cstrong data-end=\"1851\" data-start=\"1835\"\u003eIngredients:\u003c\/strong\u003e Assorted edible clay blends including Red Nakumatt, Indian slate dusts, terracotta, Magmitti, and Dryfruit-style roasted clays\u003cbr data-end=\"1981\" data-start=\"1978\"\u003e\u003cstrong data-end=\"2003\" data-start=\"1981\"\u003eCountry of Origin: \u003c\/strong\u003eGlobal\u003c\/p\u003e\n\u003chr data-end=\"2076\" data-start=\"2073\"\u003e\n\u003cp data-end=\"2504\" data-start=\"2078\"\u003e\u003cstrong data-end=\"2107\" data-start=\"2078\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"2110\" data-start=\"2107\"\u003eThis set is a curated snapshot of the global geophagy world, showcasing a blend of Indian regional clays—from the iron-rich Red Nakumatt to Kolkata pot chips and pink-red slate—as well as a nod to Mexican-style terracotta craftsmanship. Whether you're exploring textures or assembling the perfect ASMR crunch, this drawer set delivers variety, tradition, and tactile satisfaction in every bite.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51926930194759,"sku":"100007","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_ba9bbfaa-9537-4e2f-ba92-67105b16cae5.png?v=1752580727"},{"product_id":"black-barbecue-balls-215g","title":"Black Barbecue Balls (Black Nakumatt Balls) - Smoky Clay treats for Pica\/ Geophagia","description":"\u003cp data-start=\"23\" data-end=\"502\"\u003eBlack Barbecue Balls are bold, smoky clay spheres crafted from a blend of deeply roasted Indian Nakumatt varieties. Each pack includes four substantial blackened balls, shaped from a mixture of full-roasted, half-roasted, and smoky clays like Nakumatt, Juhu, Dryfruit, Black Star, and Magmitti. These are then rolled in a coarse, smoky paste and coated with rich black candy clay dust—resulting in a layered, intensely flavoured clay treat with serious ASMR potential.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"906\"\u003eThe crunch is satisfyingly firm—soft to medium on the initial bite, followed by a gritty-crisp break that melts into smooth dust. Flavour notes are robust and unmistakable: expect waves of overfire smoke, warm cement, and that familiar rain-on-hot-road aroma when wet. With no stick and virtually no grit, these balls offer a refined yet rugged eating experience that’s both textural and deeply earthy.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"967\"\u003e\u003cstrong data-start=\"908\" data-end=\"917\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003eVaries, approx. 2–4 cm per ball (4 balls total)\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1028\"\u003e\u003cstrong data-start=\"969\" data-end=\"980\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"980\" data-end=\"983\"\u003eApproximately 215g (varies slightly by batch)\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1059\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1040\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1040\" data-end=\"1043\"\u003eRound clay balls\u003c\/p\u003e\n\u003cp data-start=\"1061\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1061\" data-end=\"1072\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eSmoky black with char-dust coating\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1111\" data-end=\"1123\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1123\" data-end=\"1126\"\u003eCharred shell, soft crumbly interior; dusty finish\u003c\/p\u003e\n\u003cp data-start=\"1178\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1196\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e4 – Very hard outer layer with a soft-dusty crumble inside\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1277\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1277\" data-end=\"1280\"\u003eOverfire smokiness, earthy BBQ-charcoal tones, cement dust, petrichor; no grit or stick\u003c\/p\u003e\n\u003cp data-start=\"1369\" data-end=\"1565\"\u003e\u003cstrong data-start=\"1369\" data-end=\"1385\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1385\" data-end=\"1388\"\u003eMixed roasted Nakumatt clays (Full Roasted, Half Roasted, Smokey Nakumatt, Juhu) rolled in Dryfruit, Black Star, BlackHall, and Magmitti paste, coated with black candy clay dust\u003c\/p\u003e\n\u003cp data-start=\"1567\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1567\" data-end=\"1589\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1589\" data-end=\"1592\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1967\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1628\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1628\" data-end=\"1631\"\u003eInspired by Indian street-side smoke-fired clay methods and rooted in regional geophagy traditions, these Black Barbecue Balls combine rich mineral dusts with old-world roasting techniques. They're a modern take on the rustic clay ball—intense, textural, and perfectly suited for ritual chewing, crunch content, or stash-worthy display.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x3 Balls (up to 160g)","offer_id":53072908190023,"sku":"0405060255","price":8.75,"currency_code":"GBP","in_stock":false},{"title":"x4 Balls (up to 215g)","offer_id":53072908222791,"sku":"04050602552","price":12.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_94b92d54-b890-48ab-8063-8311ccab48ee.png?v=1767580757"},{"product_id":"red-nakumatt-cookies","title":"Red Nakumatt Cookies - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"23\" data-end=\"430\"\u003e\u003cstrong data-start=\"23\" data-end=\"47\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"430\"\u003eRed Nakumatt Cookies are deliciously earthy, cookie-shaped clay treats made from pure Red Nakumatt dust. These soft, crumbly pieces capture the classic flavour of this beloved Indian clay—deep red earthiness, topsoil warmth, and that iconic cementy, rain-on-dirt aroma. With a gentle crunch and zero grit, each bite melts down to a silky, smooth paste that's easy on the teeth and incredibly satisfying.\u003c\/p\u003e\n\u003cp data-start=\"432\" data-end=\"752\"\u003ePerfect for fans of Red Nakumatt's rich, roasted notes, these cookies come in a variety of natural shapes and sizes—some flat, some rounded, all wonderfully dusty and clean. Whether you're after a mellow crunch or something to savour slowly, these clay cookies are a grounding, full-flavour snack straight from the soil.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"759\" data-end=\"768\"\u003eSize:\u003c\/strong\u003e Varies\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"810\" data-end=\"829\"\u003eWeight:\u003c\/strong\u003e Between approx. 100g-130g\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"852\" data-end=\"862\"\u003eShape:\u003c\/strong\u003e Cookie-style rectangles, flowers and chunky rounds\/pucks\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"902\" data-end=\"913\"\u003eColour:\u003c\/strong\u003e Pinkish Taupe\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"936\" data-end=\"948\"\u003eTexture:\u003c\/strong\u003e Soft to medium crunch, smooth finish\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"988\" data-end=\"1006\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Crumbly, gentle on the bite\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1041\" data-end=\"1059\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like earthiness, red topsoil, roasted petrichor aroma\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1123\" data-end=\"1139\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt Clay\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1165\" data-end=\"1187\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1457\"\u003e\n\u003cstrong data-start=\"1197\" data-end=\"1226\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eRed Nakumatt is prized in Indian geophagy for its bold petrichor scent and earthy-smooth melt. These cookies preserve that tradition in an easy-to-enjoy, snackable form—ideal for stash lovers, ASMR eaters, and clay connoisseurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51928680202567,"sku":"0405060277","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_00d5047b-d977-4bca-878e-ca41442d9457.png?v=1754319039"},{"product_id":"red-nakumatt-cracker-balls-hari","title":"Red Nakumatt Cracker Balls - Edible Indian Clay treats for Pica\/Geophagia","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"150\" data-end=\"172\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"173\" data-end=\"538\"\u003eRed Nakumatt Cracker Balls are a bold, textural twist on classic clay treats. Each pack includes four spheres featuring a crisp, cracker-like outer shell that gives way to a firm, flavour-packed clay core. Crafted from a special blend of Red Nakumatt powders with added clay crumbs, these balls deliver an ultra-crunchy experience from the first bite to the last.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"803\"\u003eWith deep, earthy richness — including petrichor, warm red topsoil, and signature cement-like Nakumatt notes — these clay spheres provide a sharp, clean break and layered flavour. Perfect for enthusiasts who enjoy structured crunch and bold geophagic character.\u003c\/p\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"805\" data-end=\"827\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"828\" data-end=\"1110\"\u003eA snappy, firm exterior cracks with ease, revealing a dense, clay-packed core. The crumb-enhanced interior maintains a satisfying, layered crunch that gradually softens into a smooth, earthy paste without any gritty residue. The texture is clean, crisp, and consistently engaging.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1112\" data-end=\"1131\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1132\" data-end=\"1365\"\u003eExpect mineral-rich, earthy flavours with a cement-like body, petrichor top notes, and subtle toasted asphalt undertones. The aroma evokes damp earth and warm clay, creating a deeply geophagic sensory profile prized by clay lovers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1367\" data-end=\"1388\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1389\" data-end=\"1699\"\u003eEach ball offers a multi-stage experience: a crisp, cracker-like snap followed by a compact, flavourful core that breaks down into a smooth, mineral-rich paste. The combination of crunchy shell and dense clay interior makes these balls especially satisfying for fans of bold texture and layered clay flavour.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1701\" data-end=\"1719\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1720\" data-end=\"1971\"\u003e\n\u003cli data-section-id=\"16dm2zp\" data-start=\"1720\" data-end=\"1763\"\u003eFour cracker-coated clay balls per pack\u003c\/li\u003e\n\u003cli data-section-id=\"1mbwd16\" data-start=\"1764\" data-end=\"1813\"\u003eUltra-crunchy outer shell with firm clay core\u003c\/li\u003e\n\u003cli data-section-id=\"9j7w86\" data-start=\"1814\" data-end=\"1864\"\u003eBold, earthy, and mineral-rich flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"6c6vfv\" data-start=\"1865\" data-end=\"1916\"\u003eLayered texture with a clean, non-gritty finish\u003c\/li\u003e\n\u003cli data-section-id=\"1axxqx7\" data-start=\"1917\" data-end=\"1971\"\u003ePerfect for Nakumatt enthusiasts and crunch lovers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1973\" data-end=\"1994\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1995\" data-end=\"2730\"\u003e\n\u003cli data-section-id=\"f0m9zh\" data-start=\"1995\" data-end=\"2038\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2006\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm per ball\u003c\/li\u003e\n\u003cli data-section-id=\"l6tdnd\" data-start=\"2039\" data-end=\"2078\"\u003e\n\u003cstrong data-start=\"2041\" data-end=\"2052\"\u003eWeight:\u003c\/strong\u003e 160g (4 balls per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1dfsk0l\" data-start=\"2079\" data-end=\"2120\"\u003e\n\u003cstrong data-start=\"2081\" data-end=\"2091\"\u003eShape:\u003c\/strong\u003e Cracker-coated round balls\u003c\/li\u003e\n\u003cli data-section-id=\"8igiv6\" data-start=\"2121\" data-end=\"2173\"\u003e\n\u003cstrong data-start=\"2123\" data-end=\"2134\"\u003eColour:\u003c\/strong\u003e Natural red with pinkish taupe tones\u003c\/li\u003e\n\u003cli data-section-id=\"44e3i1\" data-start=\"2174\" data-end=\"2242\"\u003e\n\u003cstrong data-start=\"2176\" data-end=\"2188\"\u003eTexture:\u003c\/strong\u003e Crunchy shell with compact, crispy clay-packed core\u003c\/li\u003e\n\u003cli data-section-id=\"127izro\" data-start=\"2243\" data-end=\"2300\"\u003e\n\u003cstrong data-start=\"2245\" data-end=\"2263\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/li\u003e\n\u003cli data-section-id=\"1bxq1ig\" data-start=\"2301\" data-end=\"2401\"\u003e\n\u003cstrong data-start=\"2303\" data-end=\"2321\"\u003eTaste Profile:\u003c\/strong\u003e Red earth, cement-like body, petrichor top notes, subtle toasted asphalt edge\u003c\/li\u003e\n\u003cli data-section-id=\"1vp5lp9\" data-start=\"2402\" data-end=\"2465\"\u003e\n\u003cstrong data-start=\"2404\" data-end=\"2420\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay powder blend with crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"1vp5lp9\" data-start=\"2402\" data-end=\"2465\"\u003e\n\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2466\" data-end=\"2498\"\u003e\n\u003cstrong data-start=\"2468\" data-end=\"2490\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"dp8d78\" data-start=\"2499\" data-end=\"2730\"\u003e\n\u003cstrong data-start=\"2501\" data-end=\"2530\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by Indian geophagic traditions, these balls showcase the mineral-rich essence of Nakumatt clays. The added crumbs elevate the texture, providing an immersive and layered crunch experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2732\" data-end=\"2748\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2749\" data-end=\"3096\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (approx. 80g)","offer_id":53208821858631,"sku":"0405060278","price":4.8,"currency_code":"GBP","in_stock":true},{"title":"2 (approx. 160 g)","offer_id":53208821891399,"sku":"04050602782","price":8.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a5485e96-f7ad-42d2-bba7-d848e3e2d42f.png?v=1754158884"},{"product_id":"red-nakumatt-balls-hari","title":"Red Nakumatt Balls (Hari) - Edible Indian clay treats for Pica","description":"\u003ch3 data-end=\"189\" data-start=\"167\" data-section-id=\"f0xuy6\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"532\" data-start=\"190\"\u003eRed Nakumatt Balls with Crumbs are a set of four rich, earthy clay spheres crafted from finely milled Red Nakumatt powder, each packed with a crumb-filled interior for a layered crunch experience. The firm outer shell delivers a satisfying snap before revealing a softer, dusty centre that gradually breaks down into a smooth, earthy paste.\u003c\/p\u003e\n\u003cp data-end=\"938\" data-start=\"534\"\u003eThe natural reddish-brown tones reflect the mineral richness of Red Nakumatt clay, prized for its bold flavour and distinctive snap. As the outer shell cracks, the interior crumbs create a dynamic texture that shifts from crisp to softly crumbly, making every bite varied and engaging. Perfect for Nakumatt enthusiasts, these balls offer a standout combination of intense flavour and tactile enjoyment.\u003c\/p\u003e\n\u003ch3 data-end=\"962\" data-start=\"940\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1237\" data-start=\"963\"\u003eA snappy, firm exterior provides an immediate, satisfying crunch. Inside, the loose crumbs create a soft crumble that transitions into a dense, earthy paste with subtle chewable particles. This layered structure ensures an engaging texture from the first bite to the last.\u003c\/p\u003e\n\u003ch3 data-end=\"1258\" data-start=\"1239\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1550\" data-start=\"1259\"\u003eExpect a strongly earthy, mineral-rich profile with classic red clay notes. Bold topsoil character, fresh petrichor undertones, and subtle metallic hints combine for depth, while the aroma evokes damp soil after rain. The result is a geophagic experience highly prized by clay enthusiasts.\u003c\/p\u003e\n\u003ch3 data-end=\"1573\" data-start=\"1552\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"1867\" data-start=\"1574\"\u003eEach ball delivers a two-stage sensory journey: a crisp snap followed by a crumbly interior that develops into a smooth, earthy paste. The crumb-filled core enhances both texture and flavour, making these balls particularly satisfying for those who enjoy bold, mineral-forward clay profiles.\u003c\/p\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1869\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2132\" data-start=\"1888\"\u003e\n\u003cli data-end=\"1935\" data-start=\"1888\" data-section-id=\"udo9ig\"\u003eFour clay balls with crumb-filled interiors\u003c\/li\u003e\n\u003cli data-end=\"1979\" data-start=\"1936\" data-section-id=\"9vncbn\"\u003eMade from pure Red Nakumatt clay powder\u003c\/li\u003e\n\u003cli data-end=\"2028\" data-start=\"1980\" data-section-id=\"8os65r\"\u003eCrisp exterior with layered, crunchy crumble\u003c\/li\u003e\n\u003cli data-end=\"2078\" data-start=\"2029\" data-section-id=\"jtmt4o\"\u003eBold geophagic flavour with strong earthiness\u003c\/li\u003e\n\u003cli data-end=\"2132\" data-start=\"2079\" data-section-id=\"bkmio3\"\u003eIdeal for Nakumatt lovers and texture enthusiasts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2155\" data-start=\"2134\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2893\" data-start=\"2156\"\u003e\n\u003cli data-end=\"2199\" data-start=\"2156\" data-section-id=\"f0m9zh\"\u003e\n\u003cstrong data-end=\"2167\" data-start=\"2158\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm per ball\u003c\/li\u003e\n\u003cli data-end=\"2222\" data-start=\"2200\" data-section-id=\"zyvrlm\"\u003e\n\u003cstrong data-end=\"2213\" data-start=\"2202\"\u003eWeight:\u003c\/strong\u003e Select\u003c\/li\u003e\n\u003cli data-end=\"2249\" data-start=\"2223\" data-section-id=\"la9fdb\"\u003e\n\u003cstrong data-end=\"2235\" data-start=\"2225\"\u003eShape:\u003c\/strong\u003e Round balls\u003c\/li\u003e\n\u003cli data-end=\"2302\" data-start=\"2250\" data-section-id=\"8igiv6\"\u003e\n\u003cstrong data-end=\"2263\" data-start=\"2252\"\u003eColour:\u003c\/strong\u003e Natural red with pinkish taupe tones\u003c\/li\u003e\n\u003cli data-end=\"2360\" data-start=\"2303\" data-section-id=\"14wqla2\"\u003e\n\u003cstrong data-end=\"2317\" data-start=\"2305\"\u003eTexture:\u003c\/strong\u003e Crunchy exterior with soft, crumbly core\u003c\/li\u003e\n\u003cli data-end=\"2418\" data-start=\"2361\" data-section-id=\"127izro\"\u003e\n\u003cstrong data-end=\"2381\" data-start=\"2363\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/li\u003e\n\u003cli data-end=\"2505\" data-start=\"2419\" data-section-id=\"dc74e\"\u003e\n\u003cstrong data-end=\"2439\" data-start=\"2421\"\u003eTaste Profile:\u003c\/strong\u003e Earthy red clay, topsoil, petrichor, subtle metallic undertones\u003c\/li\u003e\n\u003cli data-end=\"2556\" data-start=\"2506\" data-section-id=\"8ck12q\"\u003e\n\u003cstrong data-end=\"2524\" data-start=\"2508\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt clay powder\u003c\/li\u003e\n\u003cli data-end=\"2589\" data-start=\"2557\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2581\" data-start=\"2559\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2615\" data-start=\"2590\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2603\" data-start=\"2592\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2893\" data-start=\"2616\" data-section-id=\"c8k04x\"\u003e\n\u003cstrong data-end=\"2647\" data-start=\"2618\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, Red Nakumatt clay is prized for its bold mineral taste and crisp snap. These clay balls showcase classic flavours while the crumb-filled centre enhances texture and aroma for an authentic clay experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2911\" data-start=\"2895\" data-section-id=\"1ajl8cl\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3259\" data-start=\"2912\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (60g)","offer_id":53388344328519,"sku":"0405060276","price":3.8,"currency_code":"GBP","in_stock":false},{"title":"2 (120g)","offer_id":53388344361287,"sku":"04050602762","price":7.0,"currency_code":"GBP","in_stock":false},{"title":"3 (180g)","offer_id":53388344394055,"sku":"04050602763","price":10.2,"currency_code":"GBP","in_stock":false},{"title":"5 (300g)","offer_id":53388344426823,"sku":"04050602764","price":15.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6953119e-4e62-4001-ad5c-8d64e3148f7a.png?v=1752615494"},{"product_id":"black-candy-cracker-balls-290g","title":"Black Candy Cracker Balls - Edible clay treats for Pica","description":"\u003cp data-end=\"441\" data-start=\"23\"\u003eBlack Candy Cracker Balls bring boldness and crunch in every bite. Each of the four matte-black spheres is crafted from a deep blend of smoky Indian clays—like Blackhall, Dryfruit, Magmitti, and Smoked Nakumatt—then shaped into striking round balls with a crispy candy-style shell and a crumb-filled core. The exterior delivers a signature \"crack\" on first bite, followed by crumbly, earthy goodness inside.\u003c\/p\u003e\n\u003cp data-end=\"795\" data-start=\"443\"\u003eExpect a powerful combo of petrichor, asphalt, and cementy richness with zero stickiness and minimal grit. A satisfying snap with dusty, roasted undertones—perfect for those who crave textural contrast and intense earthy flavour. Whether broken into stashable pieces or enjoyed whole, these are a crunchy delight for collectors and crunch-lovers alike.\u003c\/p\u003e\n\u003chr data-end=\"800\" data-start=\"797\"\u003e\n\u003cp data-end=\"850\" data-start=\"802\"\u003e\u003cstrong data-end=\"811\" data-start=\"802\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"814\" data-start=\"811\"\u003eWill vary, approximately 3–5 cm each\u003c\/p\u003e\n\u003cp data-end=\"889\" data-start=\"852\"\u003e\u003cstrong data-end=\"863\" data-start=\"852\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"866\" data-start=\"863\"\u003eAvailable as 3 or 4 Balls\u003c\/p\u003e\n\u003cp data-end=\"914\" data-start=\"891\"\u003e\u003cstrong data-end=\"901\" data-start=\"891\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"904\" data-start=\"901\"\u003eRound ball\u003c\/p\u003e\n\u003cp data-end=\"941\" data-start=\"916\"\u003e\u003cstrong data-end=\"927\" data-start=\"916\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"930\" data-start=\"927\"\u003eMatte black\u003c\/p\u003e\n\u003cp data-end=\"1007\" data-start=\"943\"\u003e\u003cstrong data-end=\"955\" data-start=\"943\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"958\" data-start=\"955\"\u003eFirm outer shell with crunchy-crack crumbs inside\u003c\/p\u003e\n\u003cp data-end=\"1075\" data-start=\"1009\"\u003e\u003cstrong data-end=\"1027\" data-start=\"1009\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1030\" data-start=\"1027\"\u003e3–4 – Crackly shell with softer, crumbly core\u003c\/p\u003e\n\u003cp data-end=\"1177\" data-start=\"1077\"\u003e\u003cstrong data-end=\"1095\" data-start=\"1077\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1098\" data-start=\"1095\"\u003eAsphalt shell, petrichor notes, dusty roasted earth, cement and wet stone aroma\u003c\/p\u003e\n\u003cp data-end=\"1263\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1179\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1198\" data-start=\"1195\"\u003eBlack clay blend (Blackhall, Magmitti, Dryfruit, Smoked Nakumatt)\u003c\/p\u003e\n\u003cp data-end=\"1295\" data-start=\"1265\"\u003e\u003cstrong data-end=\"1287\" data-start=\"1265\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1290\" data-start=\"1287\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1593\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1326\" data-start=\"1297\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1329\" data-start=\"1326\"\u003eInspired by deep-earth Indian clays known for their intense flavour and sensory satisfaction, these cracker balls are made using a unique technique where dust and crumbs are layered into shaped shells. A modern ASMR-friendly twist on traditional geophagy textures.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x3 Balls - (up to 200g)","offer_id":53072935649607,"sku":"0405060257","price":11.5,"currency_code":"GBP","in_stock":true},{"title":"x4 Balls - (up to 290g)","offer_id":53072935682375,"sku":"04050602572","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_207dfa7b-f3fb-4232-8db5-9229370e3b3a.png?v=1767581162"},{"product_id":"all-ball-haul-sampler","title":"All Ball Haul Treat Experience - Sampler - Indian clay treats","description":"\u003cp data-start=\"44\" data-end=\"239\"\u003eLIMITED EDITION - Only a few in stock!\u003c\/p\u003e\n\u003cp data-start=\"44\" data-end=\"239\"\u003eThe All Ball Haul is designed for serious variety lovers. You can select from a range of weights to suit your stash goals — whether you want a smaller mixed bundle or you’re ready to go all in.\u003c\/p\u003e\n\u003cp data-start=\"241\" data-end=\"617\"\u003eFor those choosing the full 1kg option, this is the complete experience. Sourced from trusted Indian vendors \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eHari\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e, the 1kg haul delivers a bold, multi-textured selection of traditional Indian clay varieties — smoky blacks, iron-rich reds, mineral greys and softer earthy tones all in one collection.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"892\"\u003eExpect everything from charcoal-roasted intensity and petrol-smoky depth to iron-heavy red earth warmth and petrichor-style mineral notes. Textures range from dense and compact to crumbly exteriors with layered crunch. It’s weighty, grounding and unapologetically earthy.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch2 data-start=\"899\" data-end=\"930\"\u003e1kg All Ball Haul includes:\u003c\/h2\u003e\n\u003cul data-start=\"932\" data-end=\"1249\"\u003e\n\u003cli data-start=\"932\" data-end=\"955\" style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli data-start=\"123\" data-end=\"225\"\u003e\n\u003cp data-start=\"125\" data-end=\"225\"\u003e\u003cstrong data-start=\"125\" data-end=\"156\"\u003eBlack Barbecue Ball (Hari):\u003c\/strong\u003e Smoky, intense crunch with an earthy, slightly charred aftertaste.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"226\" data-end=\"336\"\u003e\n\u003cp data-start=\"228\" data-end=\"336\"\u003e\u003cstrong data-start=\"228\" data-end=\"264\"\u003eBlack Candy Cracker Ball (Hari):\u003c\/strong\u003e Crisp, brittle texture with deep, darkly sweet and petrol-like notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"447\"\u003e\n\u003cp data-start=\"339\" data-end=\"447\"\u003e\u003cstrong data-start=\"339\" data-end=\"367\"\u003eBlack Candy Ball (Hari):\u003c\/strong\u003e Smooth yet firm bite, smoky and slightly ashy with subtle mineral smoke undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"448\" data-end=\"564\"\u003e\n\u003cp data-start=\"450\" data-end=\"564\"\u003e\u003cstrong data-start=\"450\" data-end=\"495\"\u003eDouble Delight \/ Grey Mantle (Rose Clay):\u003c\/strong\u003e Crunchy with layered cementy and earthy flavours, faintly smoke.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"565\" data-end=\"666\"\u003e\n\u003cp data-start=\"567\" data-end=\"666\"\u003e\u003cstrong data-start=\"567\" data-end=\"601\"\u003eBlack Slate Balls (Rose Clay):\u003c\/strong\u003e Dense, crisp texture with dry, faint petrol slate notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"777\"\u003e\n\u003cp data-start=\"669\" data-end=\"777\"\u003e\u003cstrong data-start=\"669\" data-end=\"697\"\u003eRed Cracker Ball (Hari):\u003c\/strong\u003e Lightly brittle, with warm, baked-earth flavours and a hint of topsoil arom and usual mineral iron-rich tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"778\" data-end=\"885\"\u003e\n\u003cp data-start=\"780\" data-end=\"885\"\u003e\u003cstrong data-start=\"780\" data-end=\"812\"\u003ePink Clay Balls (Rose Clay):\u003c\/strong\u003e Soft crunch with subtle floral-earthy sweetness and gentle crackle.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"1033\"\u003e\n\u003cp data-start=\"888\" data-end=\"1033\"\u003e\u003cstrong data-start=\"888\" data-end=\"953\"\u003eEarth’s Core - Red clay covered in cementy clays (Rose Clay):\u003c\/strong\u003e Firm, layered crunch with rich red clay earthiness and a dry, cement-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1034\" data-end=\"1142\"\u003e\n\u003cp data-start=\"1036\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1036\" data-end=\"1065\"\u003eRed Nakumatt Ball (Hari):\u003c\/strong\u003e Medium crunch with iron-rich, earthy warmth and dusty, baked clay flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1143\" data-end=\"1233\"\u003e\n\u003cp data-start=\"1145\" data-end=\"1233\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1168\"\u003eChikki (Rose Clay):\u003c\/strong\u003e Crunchy, crumbly texture with a sweet roasted, nutty-earthy smoke undertones of dryfruit, blackhall and magmitti.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1234\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1236\" data-end=\"1346\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1266\"\u003eMultani Balls (Rose Clay):\u003c\/strong\u003e Crisp, dense bite with classic Multani soil aroma and slightly chalky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1453\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1349\" data-end=\"1378\"\u003eRed Nak Ball (Rose Clay):\u003c\/strong\u003e Firm and granular with mineral-rich red clay taste and subtlemetallic earth tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1454\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1456\" data-end=\"1566\"\u003e\u003cstrong data-start=\"1456\" data-end=\"1486\"\u003eCrystal Moons (Rose Clay):\u003c\/strong\u003e Smooth, brittle texture with earth flavours andm ade from crystal moon clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1567\" data-end=\"1650\"\u003e\n\u003cp data-start=\"1569\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1594\"\u003eNakumatt Ball (Hari):\u003c\/strong\u003e Crisp and smooth, earthy with a subtle petrichor note, made from mixed nakumatts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1651\" data-end=\"1765\"\u003e\n\u003cp data-start=\"1653\" data-end=\"1765\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1686\"\u003eNakumatt Cracker Ball (Hari):\u003c\/strong\u003e Crunchy, brittle texture with dusty, baked clay and slight smoky cementish flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1251\" data-end=\"1254\"\u003e\n\u003ch3 data-start=\"1256\" data-end=\"1266\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1267\" data-end=\"1318\"\u003eBalls and shaped pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003ch3 data-start=\"1320\" data-end=\"1332\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1333\" data-end=\"1420\"\u003eSelectable weight options available\u003cbr data-start=\"1368\" data-end=\"1371\"\u003eFull 1kg option includes all items listed above\u003c\/p\u003e\n\u003ch3 data-start=\"1422\" data-end=\"1433\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1434\" data-end=\"1506\"\u003ePrimarily round balls with select shaped pieces (moons and core forms)\u003c\/p\u003e\n\u003ch3 data-start=\"1508\" data-end=\"1520\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1521\" data-end=\"1606\"\u003eCharcoal black, slate grey, iron-rich red, terracotta red, soft pink, mineral beige\u003c\/p\u003e\n\u003ch3 data-start=\"1608\" data-end=\"1621\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1622\" data-end=\"1695\"\u003eFirm, dense, crisp, compact with some crumbly, layered crunch varieties\u003c\/p\u003e\n\u003ch3 data-start=\"1697\" data-end=\"1716\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1717\" data-end=\"1764\"\u003e2-4 – bold snap with varied textural contrast\u003c\/p\u003e\n\u003ch3 data-start=\"1766\" data-end=\"1785\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1786\" data-end=\"1901\"\u003eSmoky charcoal, charred undertones, petrol hints, iron-rich red earth, mineral dust, petrichor, baked clay warmth\u003c\/p\u003e\n\u003ch3 data-start=\"1903\" data-end=\"1920\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1921\" data-end=\"2022\"\u003eVarious natural Indian clays including Black Nakumatt, Red Nakumatt, Multani and slate-based blends\u003c\/p\u003e\n\u003ch3 data-start=\"2024\" data-end=\"2047\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"2048\" data-end=\"2055\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"2057\" data-end=\"2070\"\u003eVendors\u003c\/h3\u003e\n\u003cp data-start=\"2071\" data-end=\"2091\"\u003eHari and Rose Clay\u003c\/p\u003e\n\u003ch3 data-start=\"2093\" data-end=\"2123\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"2124\" data-end=\"2334\"\u003eA broad representation of Indian clay traditions, including roasted black clays, iron-rich Nakumatt varieties, Multani clay forms and slate-infused regional blends rooted in long-standing geophagic practices.\u003c\/p\u003e\n\u003ch3 data-start=\"2341\" data-end=\"2354\"\u003eStorage\u003c\/h3\u003e\n\u003cp data-start=\"2356\" data-end=\"2636\"\u003eYour haul comes in a forever plastic box with compartments — a durable, reusable container designed to keep your clays fresh and organised. Use it to safely store your current collection and future hauls, ensuring every piece stays crisp, clean, and ready for your next craving.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1kg","offer_id":53384658157895,"sku":"0705150069","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"260g","offer_id":51940906303815,"sku":"0705150067","price":14.95,"currency_code":"GBP","in_stock":false},{"title":"300g","offer_id":51940906336583,"sku":"0705150068","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_01d81222-10e1-4ad4-95c2-d5e1a14e0e12.png?v=1775479786"},{"product_id":"all-grey-stash-box-500g","title":"All Indian Greys Clay Experience Sampler (500g) - Stash Box included - Edible clay for Pica","description":"\u003cp data-start=\"23\" data-end=\"360\"\u003e\u003cstrong data-start=\"23\" data-end=\"52\"\u003eAll Grey Stash Box (500g)\u003c\/strong\u003e is a brooding, beautiful celebration of the cement-toned side of the crunch spectrum. Housed in a practical compartmented plastic container, this stash box features a handpicked variety of grey-hued samples sourced from global regions—each one offering its own unique texture, hardness, and flavour profile.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"738\"\u003eInside, you'll discover a moody mix that \u003cem data-start=\"403\" data-end=\"408\"\u003emay\u003c\/em\u003e include: Nzu, Eko Grey, Ulo, Crystal Nakumatt, clay pebbles, smoked Nakumatt, broken grey clay pots, mini grey toffees, hex mix (grey\/black), and our ever-popular Smoky Sticks and Mud Cakes. These pieces range from smooth and chalky to dense and snappy, giving you a full tour through the layered crunch and clean dust of the grey clay family.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"1015\"\u003ePerfect for collectors, explorers, or those with a soft spot for basementy, cement-rich tones, the All Grey Stash Box is a sensory journey wrapped in ash-toned elegance. Expect smoky whispers, industrial earthiness, and the occasional flash of that sweet, damp petrichor.\u003c\/p\u003e\n\u003chr data-start=\"1017\" data-end=\"1020\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1068\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1031\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1031\" data-end=\"1034\"\u003eVaried pieces, approx. 3–5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1081\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1081\" data-end=\"1084\"\u003e500g total (approx.)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1171\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eMixed – balls, shards, toffees, broken pots, pebbles\u003c\/p\u003e\n\u003cp data-start=\"1173\" data-end=\"1229\"\u003e\u003cstrong data-start=\"1173\" data-end=\"1184\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1184\" data-end=\"1187\"\u003eVarious greys – soft dove to deep charcoal\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1283\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1243\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1243\" data-end=\"1246\"\u003eMixed – chalky, crumbly, hard, snappy\u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1351\"\u003e\u003cstrong data-start=\"1285\" data-end=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1303\" data-end=\"1306\"\u003eVaries (from soft powdery to firm 4\/5 crunch)\u003c\/p\u003e\n\u003cp data-start=\"1353\" data-end=\"1447\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1371\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1371\" data-end=\"1374\"\u003eBasement dust, cement-like, ash, occasional smoke, rain-on-slab petrichor\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1495\"\u003e\u003cstrong data-start=\"1449\" data-end=\"1465\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1465\" data-end=\"1468\"\u003eVarious global edible clays\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1585\"\u003e\u003cstrong data-start=\"1497\" data-end=\"1519\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1519\" data-end=\"1522\"\u003eMulti-region – includes West African, Indian, and other sources\u003c\/p\u003e\n\u003cp data-start=\"1587\" data-end=\"1822\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1616\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1616\" data-end=\"1619\"\u003eGrey clays like Nzu and Ulo have long histories in cultural practices, while modern blends like Crystal Nakumatt and Smoky Sticks bring an experimental, ASMR-forward twist to this classic earthy palette.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51942826115399,"sku":"100011","price":15.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5ea7cb02-2b14-4465-a836-5eca1eb0c982.png?v=1752774152"},{"product_id":"all-nakumatt-sampler-box-420g-stash-box-included","title":"All Nakumatt Sampler - Stash Box included - Bold Indian Clay \u0026 Treat Assortment","description":"\u003ch3 data-end=\"106\" data-start=\"88\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-end=\"439\" data-start=\"108\"\u003e\u003cstrong data-end=\"120\" data-start=\"108\"\u003eTexture:\u003c\/strong\u003e Ever-changing – from smooth, dense chunks to crumbly, gritty, and occasional crystalline surprises\u003cbr data-end=\"222\" data-start=\"219\"\u003e\u003cstrong data-end=\"240\" data-start=\"222\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – a mix of soft snaps, medium crunch, and firmer bites\u003cbr data-end=\"302\" data-start=\"299\"\u003e\u003cstrong data-end=\"314\" data-start=\"302\"\u003eFlavour:\u003c\/strong\u003e Bold, earthy, mineral-rich with smoky and cementy undertones\u003cbr data-end=\"378\" data-start=\"375\"\u003e\u003cstrong data-end=\"389\" data-start=\"378\"\u003eOrigin:\u003c\/strong\u003e India\u003cbr data-end=\"398\" data-start=\"395\"\u003e\u003cstrong data-end=\"407\" data-start=\"398\"\u003eType:\u003c\/strong\u003e Mixed clay \u0026amp; treat assortment\u003c\/p\u003e\n\u003chr data-end=\"444\" data-start=\"441\"\u003e\n\u003ch3 data-end=\"465\" data-start=\"446\" data-section-id=\"1f0mere\"\u003eWhat’s Inside\u003c\/h3\u003e\n\u003cp data-end=\"724\" data-start=\"467\"\u003eA completely randomised selection of Nakumatt raw clays and treats, featuring a rotating mix of forms such as chunks, sticks, coins, shards, and occasional specialty pieces. No two boxes are ever the same—each one is a unique grab from our Nakumatt range.\u003c\/p\u003e\n\u003chr data-end=\"729\" data-start=\"726\"\u003e\n\u003ch3 data-end=\"751\" data-start=\"731\" data-section-id=\"70zt35\"\u003eThe Experience\u003c\/h3\u003e\n\u003cp data-end=\"1005\" data-start=\"753\"\u003eThis is Nakumatt in its most unpredictable form. Expect a proper sensory assortment where each piece brings something different to the table—some clean and dense, others crumbly with grit, and the occasional piece that leans smoky or sharply mineral.\u003c\/p\u003e\n\u003cp data-end=\"1220\" data-start=\"1007\"\u003eFlavour-wise, you’ll move through deep cementy greys, iron-rich reds, and darker roasted notes, all within one box. It’s less of a curated lineup and more of a “what did I just discover?” moment with every grab.\u003c\/p\u003e\n\u003cp data-end=\"1351\" data-start=\"1222\"\u003ePerfect if you enjoy variety, like a bit of surprise, or want to explore Nakumatt without sticking to just one texture or form.\u003c\/p\u003e\n\u003chr data-end=\"1356\" data-start=\"1353\"\u003e\n\u003ch3 data-end=\"1379\" data-start=\"1358\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cp data-end=\"1838\" data-start=\"1381\"\u003e\u003cstrong data-end=\"1390\" data-start=\"1381\"\u003eSize:\u003c\/strong\u003e Assorted mixed pieces (no uniform shape or sizing)\u003cbr data-end=\"1444\" data-start=\"1441\"\u003e\u003cstrong data-end=\"1455\" data-start=\"1444\"\u003eWeight:\u003c\/strong\u003e Approx. 500g\u003cbr data-end=\"1471\" data-start=\"1468\"\u003e\u003cstrong data-end=\"1481\" data-start=\"1471\"\u003eShape:\u003c\/strong\u003e Random – chunks, sticks, coins, shards, and irregular forms\u003cbr data-end=\"1544\" data-start=\"1541\"\u003e\u003cstrong data-end=\"1555\" data-start=\"1544\"\u003eColour:\u003c\/strong\u003e Varied – greys, reds, blacks, and natural tones\u003cbr data-end=\"1606\" data-start=\"1603\"\u003e\u003cstrong data-end=\"1618\" data-start=\"1606\"\u003eTexture:\u003c\/strong\u003e Mixed – smooth, dense, crumbly, gritty, and occasional crystalline\u003cbr data-end=\"1688\" data-start=\"1685\"\u003e\u003cstrong data-end=\"1706\" data-start=\"1688\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – varies across pieces\u003cbr data-end=\"1736\" data-start=\"1733\"\u003e\u003cstrong data-end=\"1754\" data-start=\"1736\"\u003eTaste Profile:\u003c\/strong\u003e Earthy and mineral-forward with cementy depth, iron notes, and subtle smoky tones\u003c\/p\u003e\n\u003chr data-end=\"1843\" data-start=\"1840\"\u003e\n\u003ch3 data-end=\"1862\" data-start=\"1845\" data-section-id=\"1qc001c\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-end=\"1915\" data-start=\"1864\"\u003e100% natural Nakumatt clays and clay-based treats\u003c\/p\u003e\n\u003chr data-end=\"1920\" data-start=\"1917\"\u003e\n\u003ch3 data-end=\"1945\" data-start=\"1922\" data-section-id=\"bxzq9f\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-end=\"1954\" data-start=\"1947\"\u003eIndia\u003c\/p\u003e\n\u003chr data-end=\"1959\" data-start=\"1956\"\u003e\n\u003ch3 data-end=\"1991\" data-start=\"1961\" data-section-id=\"138o7fx\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-end=\"2240\" data-start=\"1993\"\u003eNakumatt clays are rooted in Indian earth traditions, known for their distinctive mineral profiles and varied textures. This mix reflects that diversity in its most natural, unfiltered form—less polished, more exploratory, and full of character.\u003c\/p\u003e\n\u003chr data-end=\"2245\" data-start=\"2242\"\u003e\n\u003ch3 data-end=\"2263\" data-start=\"2247\" data-section-id=\"1ajl8cl\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2648\" data-start=\"2265\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003cp data-end=\"21\" data-start=\"0\"\u003e \u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51951360999751,"sku":"100002","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_35984208-faae-4d30-8de3-4e538393279d.png?v=1752860511"},{"product_id":"mystery-mix-up-150g","title":"Mystery Mix Ups by Colour - Clay for Pica\/ Geophagia - (Sells out every time, grab them while you can!)","description":"\u003cp data-end=\"447\" data-start=\"80\"\u003eFeeling adventurous? Meet the Mystery Mix Up – your crunchy lucky dip in a box. Each bundle is a hand-packed surprise pulled straight from the full Earthy Crunch UK stash. One day you might uncover a smooth chalk stick paired with powdery crumbs; the next, a smoky shard of slate tucked beside a tiny terracotta pot. You never know… and that’s half the fun.\u003c\/p\u003e\n\u003cp data-end=\"532\" data-start=\"449\"\u003eNow available in three sizes and storage options to match your craving style:\u003c\/p\u003e\n\u003cul data-end=\"732\" data-start=\"533\"\u003e\n\u003cli data-end=\"579\" data-start=\"533\"\u003e\n\u003cp data-end=\"579\" data-start=\"535\"\u003e\u003cstrong\u003eKraft Box (100g) – \u003c\/strong\u003ethe perfect taster.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"633\" data-start=\"580\"\u003e\n\u003cp data-end=\"633\" data-start=\"582\"\u003e\u003cstrong\u003eKraft Box (175g) –\u003c\/strong\u003e a generous mid-size treat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"732\" data-start=\"634\"\u003e\n\u003cp data-end=\"732\" data-start=\"636\"\u003e\u003cstrong\u003ePlastic “Forever” Reusable Box (250g) \u003c\/strong\u003e– for serious stashers who love to store and savour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"831\" data-start=\"734\"\u003eEach Mystery Mix Up is themed by colour, and every hue brings its own earthy personalities:\u003c\/p\u003e\n\u003cp data-end=\"978\" data-start=\"833\"\u003e\u003cstrong\u003eReds\u003cmeta charset=\"utf-8\"\u003e\/Browns\u003c\/strong\u003e: Red Nakumatts, Red Clay Biscuits, chewy treats, Red Mix Hex, or Red Nakumatt Cracker Balls topped with Red Khadi and Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1135\" data-start=\"980\"\u003e\u003cstrong\u003eOranges\u003c\/strong\u003e: Indian Terracottas, Mexican Terracotta, Queen Terracotta, OG Tan, orange clay chunks, with crunchy claypot crumbs and earthy powders. All Orange and peach-hued treats\u003c\/p\u003e\n\u003cp data-end=\"1256\" data-start=\"1137\"\u003e\u003cstrong\u003eGreys\u003c\/strong\u003e: Cementy clays, mixed Nakumatts, Grey Mix Hex, surprise treats or balls, dusted with mixed Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1422\" data-start=\"1258\"\u003e\u003cstrong\u003eBlacks\u003c\/strong\u003e: Smoky Sticks, Barbecue Balls, Black Cracker Cookies, Black Candy Pucks, Smoked Nakumatts, Dryfruit shards, and black candy powder for that extra kick.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003eWhites\u003c\/strong\u003e: Classic chalks, chalk balls, Choco Chip Cookies, Dusty Pops – all finished with soft White Khadi powder.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003ePinks\u003c\/strong\u003e: From Pink Ladoos, Pink Nakumatts, Rose Clay, Pink slate triangles and powder.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1998\" data-start=\"1746\"\u003eInside, you’ll find a jumble of textures – crumbly, crunchy, powdery, smooth – and flavour notes that wander from basement-damp to soil-after-rain, from petrol-smoky to cement-fresh. It’s the full crunchy rainbow, one colour family at a time.\u003c\/p\u003e\n\u003cp data-end=\"2351\" data-start=\"2000\"\u003eBecause no two boxes are alike, Mystery Mix Ups come at a sweeter price (over 40% off) – but don’t mistake “discount” for “boring.” This is variety, mystery, and surprise all wrapped up in Earthy Crunch UK’s signature eco packaging. And yes, every single box – no matter the size – comes with its own wooden spoon for instant unboxing bliss.\u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e⚠️ Heads-up: The 175g packaging slides open at either end. Go easy when unboxing – any of the mystery mix ups. Nobody wants their stash to tumble out before the first satisfying snap. \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003ePLEASE NOTE: This is NOT Old stock, these are still very much FRESH Treats, Clays and Crumbs and dusts and simply the leftovers from the main stock and inventory jumbled together\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Reds\/Browns \/ Kraft Tub (50g)","offer_id":53388365693255,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Tub (75g)","offer_id":53388365660487,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ Kraft Tub (100g)","offer_id":52632255889735,"sku":"0708150052","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Box (175g)","offer_id":52632197366087,"sku":"0708150053","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390545735,"sku":"0708150054","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (50g)","offer_id":53388365758791,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (75g)","offer_id":53388365726023,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (100g)","offer_id":52632255922503,"sku":"0708150049","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Box (175g)","offer_id":52632197398855,"sku":"0708150050","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390578503,"sku":"0708150051","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (50g)","offer_id":53388365824327,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (75g)","offer_id":53388365791559,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Tub (100g)","offer_id":52632255955271,"sku":"0705150040","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Box (175g)","offer_id":52632197431623,"sku":"0705150041","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390611271,"sku":"0708150042","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (50g)","offer_id":53388365889863,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (75g)","offer_id":53388365857095,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (100g)","offer_id":52632255988039,"sku":"0705150037","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Box (175g)","offer_id":52632197464391,"sku":"0705150038","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390644039,"sku":"0705150039","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Greys \/ Kraft Tub (50g)","offer_id":53388365955399,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (75g)","offer_id":53388365922631,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (100g)","offer_id":52632256020807,"sku":"0708150043","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Box (175g)","offer_id":52632197497159,"sku":"0708150044","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390676807,"sku":"0708150045","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (50g)","offer_id":53388366020935,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (75g)","offer_id":53388365988167,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Tub (100g)","offer_id":52635275428167,"sku":"0708150046","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Box (175g)","offer_id":52635275395399,"sku":"0708150047","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52635275362631,"sku":"0708150048","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b6ed1146-6c95-436f-9a30-09a0ee5cc4e0.png?v=1761672560"},{"product_id":"dark-smoky-sticks-edible-clay-treats-for-pica","title":"Rose Clay's Dark Smoky Sticks  - Deep Smoky Indian Clay treats","description":"\u003ch3 data-end=\"90\" data-start=\"68\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"463\" data-start=\"91\"\u003eDark Smoky Sticks are the bolder, more intense sibling of the original Smoky Sticks, crafted for a deeper, darker, and more aromatic smoky clay experience. They are made from a distinctive blend of Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, and Non-Roasted Nakumatt clays, resulting in a richer mineral base and a significantly more pronounced smoky edge.\u003c\/p\u003e\n\u003cp data-end=\"805\" data-start=\"465\"\u003eThe inclusion of Matapulgite and Coconut Smokey clays gives these sticks their darker grey appearance and amplifies their incense-like aroma, creating a more complex and immersive profile. Each stick measures approximately 4–6 cm and delivers a firm, structured crunch with a fine, powdery crumble that breaks away cleanly without sticking.\u003c\/p\u003e\n\u003cp data-end=\"1100\" data-start=\"807\"\u003eThis is a deeper evolution of the Smoky Sticks profile, leaning further into basement-earth tones, mineral richness, and smoky incense intensity. The overall experience is darker, more aromatic, and more layered, designed for those who enjoy stronger roasted and mineral-forward clay profiles.\u003c\/p\u003e\n\u003cblockquote data-end=\"1382\" data-start=\"1102\"\u003e\n\u003cp data-end=\"1382\" data-start=\"1104\"\u003e“Dark Smokey Sticks (Rose Clay batch) – Texture is top tier, it’s really good. Smaller in size compared to Lavi. Different to Lavi’s flavour but they’re still good. Similar in taste (cousins, not sisters). Texture is almost powdery crunch without sticky.” – Pica\/ASMR Princess\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr data-end=\"1387\" data-start=\"1384\"\u003e\n\u003ch3 data-end=\"1411\" data-start=\"1389\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1574\" data-start=\"1412\"\u003eFirm, crisp structure with a controlled break.\u003cbr data-end=\"1461\" data-start=\"1458\"\u003eFine, powdery crumbs that do not stick or clump.\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eCrunch level: medium (3\/5), with a light, airy crumble finish.\u003c\/p\u003e\n\u003chr data-end=\"1579\" data-start=\"1576\"\u003e\n\u003ch3 data-end=\"1600\" data-start=\"1581\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1786\" data-start=\"1601\"\u003eDeep smoky incense with intensified roasted clay notes.\u003cbr data-end=\"1659\" data-start=\"1656\"\u003eEarthy basement tones with mineral-rich cement undertones.\u003cbr data-end=\"1720\" data-start=\"1717\"\u003eSubtle petrichor layered beneath a stronger, darker smoky profile.\u003c\/p\u003e\n\u003chr data-end=\"1791\" data-start=\"1788\"\u003e\n\u003ch3 data-end=\"1814\" data-start=\"1793\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"2237\" data-start=\"1815\"\u003eA more concentrated and atmospheric version of the Smoky Sticks profile, Dark Smoky Sticks focus on depth, aroma, and mineral intensity. The blend of specialised clays enhances the incense-like character, while maintaining a structured bite that releases flavour in steady, layered waves. The experience feels darker and more immersive, with a stronger emphasis on roasted and mineral notes compared to lighter variations.\u003c\/p\u003e\n\u003chr data-end=\"2242\" data-start=\"2239\"\u003e\n\u003ch3 data-end=\"2262\" data-start=\"2244\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2507\" data-start=\"2263\"\u003e\n\u003cli data-end=\"2314\" data-start=\"2263\" data-section-id=\"od7yvs\"\u003eIntensified smoky, incense-forward clay profile\u003c\/li\u003e\n\u003cli data-end=\"2369\" data-start=\"2315\" data-section-id=\"gllgby\"\u003eDarker grey appearance from specialised clay blend\u003c\/li\u003e\n\u003cli data-end=\"2406\" data-start=\"2370\" data-section-id=\"1scirh\"\u003eFine, non-sticky powdery crumble\u003c\/li\u003e\n\u003cli data-end=\"2455\" data-start=\"2407\" data-section-id=\"160iqaz\"\u003eStrong mineral and basement-earth undertones\u003c\/li\u003e\n\u003cli data-end=\"2507\" data-start=\"2456\" data-section-id=\"1bmp0wc\"\u003eA deeper evolution of the original Smoky Sticks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2512\" data-start=\"2509\"\u003e\n\u003ch3 data-end=\"2535\" data-start=\"2514\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"3405\" data-start=\"2536\"\u003e\n\u003cli data-end=\"2577\" data-start=\"2536\" data-section-id=\"9ni9aw\"\u003e\n\u003cstrong data-end=\"2547\" data-start=\"2538\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-end=\"2599\" data-start=\"2578\" data-section-id=\"rk5ywx\"\u003e\n\u003cstrong data-end=\"2591\" data-start=\"2580\"\u003eWeight:\u003c\/strong\u003e 150 g\u003c\/li\u003e\n\u003cli data-end=\"2644\" data-start=\"2600\" data-section-id=\"dqbsx8\"\u003e\n\u003cstrong data-end=\"2612\" data-start=\"2602\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round)\u003c\/li\u003e\n\u003cli data-end=\"2692\" data-start=\"2645\" data-section-id=\"1kzbf7p\"\u003e\n\u003cstrong data-end=\"2658\" data-start=\"2647\"\u003eColour:\u003c\/strong\u003e dark grey with smoky undertones\u003c\/li\u003e\n\u003cli data-end=\"2765\" data-start=\"2693\" data-section-id=\"zs4gch\"\u003e\n\u003cstrong data-end=\"2707\" data-start=\"2695\"\u003eTexture:\u003c\/strong\u003e firm, crisp, with soft powdery crumbs that do not stick\u003c\/li\u003e\n\u003cli data-end=\"2806\" data-start=\"2766\" data-section-id=\"1et7e1u\"\u003e\n\u003cstrong data-end=\"2786\" data-start=\"2768\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-end=\"2905\" data-start=\"2807\" data-section-id=\"130ey82\"\u003e\n\u003cstrong data-end=\"2827\" data-start=\"2809\"\u003eTaste profile:\u003c\/strong\u003e dark smoky incense, earthy basement notes, mineral cement, subtle petrichor\u003c\/li\u003e\n\u003cli data-end=\"3007\" data-start=\"2906\" data-section-id=\"1uuwibz\"\u003e\n\u003cstrong data-end=\"2924\" data-start=\"2908\"\u003eIngredients:\u003c\/strong\u003e Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, Non-Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"3040\" data-start=\"3008\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"3032\" data-start=\"3010\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"3066\" data-start=\"3041\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"3054\" data-start=\"3043\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"3405\" data-start=\"3067\" data-section-id=\"16czip\"\u003e\n\u003cstrong data-end=\"3098\" data-start=\"3069\"\u003eTraditional clay origins:\u003c\/strong\u003e Dark Smoky Sticks build on Indian roasted clay traditions, incorporating specialised clays such as Matapulgite and Coconut Smokey to intensify incense-like smokiness while preserving the mineral depth of Nakumatt-based blends, offering a darker, more aromatic evolution of classic smoky geophagy profiles\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53108730233159,"sku":"04050901212","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":53108730200391,"sku":"04050901211","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53721247318343,"sku":"04050901213","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_adf70439-efc3-4d90-9d1e-710e5afefee5.png?v=1758991975"},{"product_id":"grey-hears-65g-edible-clay-treats-for-pica","title":"Grey Hearts (2x Cookies) - Edible clay treats for Pica","description":"\u003cp data-start=\"107\" data-end=\"511\"\u003eGrey Hearts are a delicate clay treat, crafted from a thoughtful blend of Non-Roasted Nakumatt and finely ground Black Slate powder. These heart-shaped cookies carry a softer crunch that leans dusty and crumbly, offering a gentler bite compared to more compact clay cookies. The combination of slate smoothness and Nakumatt crispness creates a layered texture that is both satisfying and easy to enjoy.\u003c\/p\u003e\n\u003cp data-start=\"513\" data-end=\"884\"\u003eWith their light grey tone and signature heart shape, Grey Hearts are as pleasing to the eye as they are to the palate. The flavour is fresh and clean, with strong petrichor notes, wet cement-like undertones, and that distinct earthy basement depth beloved by Nakumatt fans. The crumbs fall softly with each bite, making these cookies a subtle yet memorable indulgence.\u003c\/p\u003e\n\u003cp data-start=\"886\" data-end=\"920\"\u003e\u003cstrong data-start=\"886\" data-end=\"895\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003eApproximately 5–6 cm\u003c\/p\u003e\n\u003cp data-start=\"922\" data-end=\"966\"\u003e\u003cstrong data-start=\"922\" data-end=\"933\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"933\" data-end=\"936\"\u003e65–75 g (2 cookies per pack)\u003c\/p\u003e\n\u003cp data-start=\"968\" data-end=\"1002\"\u003e\u003cstrong data-start=\"968\" data-end=\"978\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"978\" data-end=\"981\"\u003eHeart-shaped cookie\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1030\"\u003e\u003cstrong data-start=\"1004\" data-end=\"1015\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1015\" data-end=\"1018\"\u003eLight grey\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1044\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1044\" data-end=\"1047\"\u003eCrumbly and dusty with a softer, smoother finish; gentle crisp edges with loose crumbs\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1179\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1155\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1155\" data-end=\"1158\"\u003e2 – Softer crunches\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1181\" data-end=\"1199\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1199\" data-end=\"1202\"\u003eWet cement, earthy basement tones, strong petrichor, fresh clean Nakumatt notes; smoothness from slate with crispy accents from non-roasted clay\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1419\"\u003e\u003cstrong data-start=\"1350\" data-end=\"1366\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1366\" data-end=\"1369\"\u003eNon-Roasted Nakumatt, Black Slate powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1421\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1421\" data-end=\"1443\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1443\" data-end=\"1446\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1455\" data-end=\"1480\"\u003e\u003cstrong data-start=\"1455\" data-end=\"1466\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1466\" data-end=\"1469\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1482\" data-end=\"1511\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1511\" data-end=\"1514\"\u003eGrey Hearts bring together the gentle freshness of non-roasted Nakumatt with the mineral-rich smoothness of Black Slate. This combination reflects the diversity of Indian clay traditions, highlighting the contrast between crumbly Nakumatt textures and the refined depth of slate powders. The result is a softer, more subtle clay cookie that still captures the grounding essence of geophagy clays.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52426643177799,"sku":"0405090139","price":4.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_6cbe4d27-6ea4-4023-a4f2-5e854410deaf.png?v=1759069730"},{"product_id":"grey-bricks-x3-edible-clay-treats-for-pica","title":"Grey Bricks - Cementy Indian clay treats","description":"\u003ch3 data-end=\"153\" data-start=\"127\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"151\" data-start=\"131\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"561\" data-start=\"154\"\u003eGrey Bricks are hand-shaped clay treats made from a curated blend of light grey clays, including Nakumatts and other pale regional varieties, finished with natural crumbs for added texture. Each brick showcases the classic cement-forward profile that grey clay lovers crave—earthy, mineral-rich, and deeply grounding. Their rustic, hand-moulded form adds to the raw, traditional feel of the experience.\u003c\/p\u003e\n\u003ch3 data-end=\"589\" data-start=\"563\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"587\" data-start=\"567\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"903\" data-start=\"590\"\u003eThese bricks start with a firm, slightly hard exterior that delivers a satisfying initial bite. As you chew, they quickly soften into smooth, manageable pieces that melt into a fine, creamy paste. The added crumbs bring a gentle, delicate crunch—noticeable but never gritty—creating a balanced texture throughout.\u003c\/p\u003e\n\u003ch3 data-end=\"928\" data-start=\"905\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"926\" data-start=\"909\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1228\" data-start=\"929\"\u003eExpect a bold cementy flavour with layered earthy and mineral notes. The profile leans classic grey clay—clean, grounding, and slightly dusty—with subtle depth from the blended varieties. The crumbs enhance the experience without overpowering, adding a soft textural contrast to the overall flavour.\u003c\/p\u003e\n\u003ch3 data-end=\"1255\" data-start=\"1230\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1253\" data-start=\"1234\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1504\" data-start=\"1256\"\u003eGrey Bricks offer a well-rounded clay experience that bridges structure and softness. Ideal for those who enjoy a stronger bite followed by an easy breakdown, they deliver that familiar cement–earth combination in a satisfying, hand-crafted format.\u003c\/p\u003e\n\u003ch3 data-end=\"1528\" data-start=\"1506\" data-section-id=\"1hx1w1i\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1526\" data-start=\"1510\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1725\" data-start=\"1529\"\u003e\n\u003cli data-end=\"1566\" data-start=\"1529\" data-section-id=\"8sqt62\"\u003eClassic cementy grey clay flavour\u003c\/li\u003e\n\u003cli data-end=\"1612\" data-start=\"1567\" data-section-id=\"1k8osor\"\u003eFirm bite that softens into a smooth chew\u003c\/li\u003e\n\u003cli data-end=\"1652\" data-start=\"1613\" data-section-id=\"ndtjy3\"\u003eCrumb-enhanced texture without grit\u003c\/li\u003e\n\u003cli data-end=\"1687\" data-start=\"1653\" data-section-id=\"e2qsdo\"\u003eHand-shaped, rustic brick form\u003c\/li\u003e\n\u003cli data-end=\"1725\" data-start=\"1688\" data-section-id=\"1w991ga\"\u003eBalanced for both crunch and melt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1730\" data-start=\"1727\"\u003e\n\u003ch2 data-end=\"1754\" data-start=\"1732\" data-section-id=\"12unya4\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1754\" data-start=\"1735\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2709\" data-start=\"1756\"\u003e\n\u003cli data-end=\"1789\" data-start=\"1756\" data-section-id=\"2q10k\"\u003e\n\u003cstrong data-end=\"1767\" data-start=\"1758\"\u003eSize:\u003c\/strong\u003e Varies, hand-shaped\u003c\/li\u003e\n\u003cli data-end=\"1841\" data-start=\"1790\" data-section-id=\"fz5af7\"\u003e\n\u003cstrong data-end=\"1803\" data-start=\"1792\"\u003eWeight:\u003c\/strong\u003e Approx. up to 100g total (3 bricks)\u003c\/li\u003e\n\u003cli data-end=\"1883\" data-start=\"1842\" data-section-id=\"1fpikly\"\u003e\n\u003cstrong data-end=\"1854\" data-start=\"1844\"\u003eShape:\u003c\/strong\u003e Brick-shaped, hand-moulded\u003c\/li\u003e\n\u003cli data-end=\"1939\" data-start=\"1884\" data-section-id=\"17v0xmf\"\u003e\n\u003cstrong data-end=\"1897\" data-start=\"1886\"\u003eColour:\u003c\/strong\u003e Light grey with natural tonal variation\u003c\/li\u003e\n\u003cli data-end=\"2029\" data-start=\"1940\" data-section-id=\"3dl3yk\"\u003e\n\u003cstrong data-end=\"1954\" data-start=\"1942\"\u003eTexture:\u003c\/strong\u003e Firm exterior with soft interior; smooth, crumbly, non-sticky, grit-free\u003c\/li\u003e\n\u003cli data-end=\"2104\" data-start=\"2030\" data-section-id=\"7ii09f\"\u003e\n\u003cstrong data-end=\"2050\" data-start=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – medium-hard crunch that softens into easy bites\u003c\/li\u003e\n\u003cli data-end=\"2209\" data-start=\"2105\" data-section-id=\"ebvpys\"\u003e\n\u003cstrong data-end=\"2125\" data-start=\"2107\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, earthy, mineral-rich with subtle dusty notes and light crumb texture\u003c\/li\u003e\n\u003cli data-end=\"2328\" data-start=\"2210\" data-section-id=\"1pk8nsc\"\u003e\n\u003cstrong data-end=\"2228\" data-start=\"2212\"\u003eIngredients:\u003c\/strong\u003e Blend of light grey clays with crumbs (including Diamond, Almond, Kylie, Kendall, and White Rose)\u003c\/li\u003e\n\u003cli data-end=\"2361\" data-start=\"2329\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2353\" data-start=\"2331\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2387\" data-start=\"2362\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2375\" data-start=\"2364\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2709\" data-start=\"2388\" data-section-id=\"1c2lf38\"\u003e\n\u003cstrong data-end=\"2419\" data-start=\"2390\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Grey clay varieties from India are traditionally valued for their strong mineral character and cement-like flavour. These hand-shaped bricks reflect that heritage, combining multiple regional clays into a single, texturally balanced experience rooted in long-standing geophagic traditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2714\" data-start=\"2711\"\u003e\n\u003ch2 data-end=\"2735\" data-start=\"2716\" data-section-id=\"1ll5bmu\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"2733\" data-start=\"2719\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"3081\" data-start=\"2736\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52431068856647,"sku":"0405090138","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/8_15df160a-1a9c-4e14-8e43-e351192985a0.png?v=1774153181"},{"product_id":"petrichor-overload-x8-edible-clay-treats-for-pica","title":"Petrichor Overload - Exclusive to ECUK - Pure wet-earth Indian clay treats","description":"\u003cp data-end=\"435\" data-start=\"108\"\u003ePetrichor Overload (x8 Pieces) is a custom-made treat exclusive to Earthy Crunch UK, crafted from a premium blend of Rose, Elephant, and Swan clay powders with added crumbs. Shaped into charming bite-sized hearts, these light grey pieces deliver the ultimate petrichor experience — bold, mineral-rich, and deeply atmospheric.\u003c\/p\u003e\n\u003cp data-end=\"810\" data-start=\"437\"\u003eEach piece opens with a crisp exterior that quickly gives way to a slightly sticky chew, punctuated by crispy granule crunches. The flavour is intensely cement-like and earthy, layered with the unmistakable scent of fresh rain on soil and the damp, nostalgic essence of a basement after rain. Think of your classic grey clay flavour — but dialled up to maximum petrichor.\u003c\/p\u003e\n\u003cp data-end=\"981\" data-start=\"812\"\u003ePerfect for collectors who love earthy depth and crave that rain-soaked clay profile, Petrichor Overload offers a unique, mineral-forward indulgence that stands apart.\u003c\/p\u003e\n\u003cp data-end=\"1041\" data-start=\"983\"\u003e\u003cstrong data-end=\"992\" data-start=\"983\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"995\" data-start=\"992\"\u003eBite-sized, approx. 3 cm each (heart-shaped)\u003c\/p\u003e\n\u003cp data-end=\"1099\" data-start=\"1043\"\u003e\u003cstrong data-end=\"1054\" data-start=\"1043\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"1057\" data-start=\"1054\"\u003e100 g \u003c\/p\u003e\n\u003cp data-end=\"1128\" data-start=\"1101\"\u003e\u003cstrong data-end=\"1111\" data-start=\"1101\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"1114\" data-start=\"1111\"\u003eHeart-shaped\u003c\/p\u003e\n\u003cp data-end=\"1180\" data-start=\"1130\"\u003e\u003cstrong data-end=\"1141\" data-start=\"1130\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"1144\" data-start=\"1141\"\u003eLight grey with natural clay tones\u003c\/p\u003e\n\u003cp data-end=\"1301\" data-start=\"1182\"\u003e\u003cstrong data-end=\"1194\" data-start=\"1182\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"1197\" data-start=\"1194\"\u003eCrisp exterior, breaks into slightly sticky chew with crispy granule crunches; mineral-rich and earthy\u003c\/p\u003e\n\u003cp data-end=\"1361\" data-start=\"1303\"\u003e\u003cstrong data-end=\"1321\" data-start=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1324\" data-start=\"1321\"\u003e3 – Medium crunch with chewy finish\u003c\/p\u003e\n\u003cp data-end=\"1491\" data-start=\"1363\"\u003e\u003cstrong data-end=\"1381\" data-start=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1384\" data-start=\"1381\"\u003eStrong petrichor and damp basement notes; cementy, earthy, and mineral-rich with fresh rain-on-soil tones\u003c\/p\u003e\n\u003cp data-end=\"1563\" data-start=\"1493\"\u003e\u003cstrong data-end=\"1509\" data-start=\"1493\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eRose, Elephant, and Swan clay powders with crumbs\u003c\/p\u003e\n\u003cp data-end=\"1597\" data-start=\"1565\"\u003e\u003cstrong data-end=\"1587\" data-start=\"1565\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1590\" data-start=\"1587\"\u003eIndia\u003c\/p\u003e\n\u003cp data-end=\"1624\" data-start=\"1599\"\u003e\u003cstrong data-end=\"1610\" data-start=\"1599\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-end=\"1613\" data-start=\"1610\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-end=\"1954\" data-start=\"1626\"\u003e\u003cstrong data-end=\"1655\" data-start=\"1626\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1658\" data-start=\"1655\"\u003ePetrichor Overload is inspired by India’s heritage of grey clays renowned for their mineral strength and earthy depth. By blending multiple classic powders, this treat intensifies the rain-soaked, basementy petrichor essence — offering an elevated twist on the traditional grey clay experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52431670182215,"sku":"0405090118","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0489c45c-fa2d-4dd7-8209-c5cd1f4a0000.png?v=1759143123"},{"product_id":"mixed-nakumatt-treates-x8-edible-clay-treats-for-pica","title":"Grey Mixed Nakumatt Treats (x8) - Edible clay treats for Pica","description":"\u003cp data-start=\"106\" data-end=\"505\"\u003eMixed Nakumatt Treats (Grey) bring together the full character of India’s most beloved clay — Nakumatt — in four distinct forms: Half Roasted, Full Roasted, Non-Roasted, and Red. This curated mix celebrates the variety of textures and flavours Nakumatt is known for, pressed into neat bite-sized pieces that are perfect for collectors who crave the earthy, mineral-rich satisfaction of grey clays.\u003c\/p\u003e\n\u003cp data-start=\"507\" data-end=\"938\"\u003eEach piece has a crisp exterior that breaks down into a slightly sticky chew, punctuated by crispy granule crunches. The flavour profile is unmistakably cementy, with strong petrichor tones, damp basement earthiness, and that grounding freshness of rain-soaked soil. This mix balances the smoky depth of roasted clays with the clean, dusty richness of non-roasted varieties, offering a rounded grey-clay experience in every bite.\u003c\/p\u003e\n\u003cp data-start=\"940\" data-end=\"985\"\u003e\u003cstrong data-start=\"940\" data-end=\"949\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eBite-sized, approx. 2.5 cm each\u003c\/p\u003e\n\u003cp data-start=\"987\" data-end=\"1027\"\u003e\u003cstrong data-start=\"987\" data-end=\"998\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"998\" data-end=\"1001\"\u003eApprox. 150 g (8 pieces)\u003c\/p\u003e\n\u003cp data-start=\"1029\" data-end=\"1080\"\u003e\u003cstrong data-start=\"1029\" data-end=\"1039\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1039\" data-end=\"1042\"\u003eVaries; current batch is coin-shaped\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1132\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1093\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1093\" data-end=\"1096\"\u003eLight grey with natural clay tones\u003c\/p\u003e\n\u003cp data-start=\"1134\" data-end=\"1253\"\u003e\u003cstrong data-start=\"1134\" data-end=\"1146\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eCrisp exterior, breaks into crispy granule crunches that is typical of nakumatt. Crumbly with no stick. Dusty, buttery soft breakdown.\u003c\/p\u003e\n\u003cp data-start=\"1255\" data-end=\"1313\"\u003e\u003cstrong data-start=\"1255\" data-end=\"1273\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1273\" data-end=\"1276\"\u003e3 – Medium crunch with chewy finish\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1443\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1333\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1333\" data-end=\"1336\"\u003eStrong petrichor and damp basement notes; cementy, earthy, and mineral-rich with fresh rain-on-soil and very slight metallic, iron-rich tones from the red nakumatt\u003c\/p\u003e\n\u003cp data-start=\"1445\" data-end=\"1538\"\u003e\u003cstrong data-start=\"1445\" data-end=\"1461\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1461\" data-end=\"1464\"\u003eBlend of Half Roasted, Full Roasted, Non-Roasted, and Red Nakumatt clays\u003c\/p\u003e\n\u003cp data-start=\"1540\" data-end=\"1572\"\u003e\u003cstrong data-start=\"1540\" data-end=\"1562\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1562\" data-end=\"1565\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1574\" data-end=\"1599\"\u003e\u003cstrong data-start=\"1574\" data-end=\"1585\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1585\" data-end=\"1588\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1601\" data-end=\"2002\"\u003e\u003cstrong data-start=\"1601\" data-end=\"1630\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1630\" data-end=\"1633\"\u003eNakumatt clays are a cornerstone of India’s edible clay traditions, known for their cement-like bite, earthy depth, and versatility across roasted and natural forms. Mixed Nakumatt Treats bring these varieties together in one batch, offering a layered experience that captures both the smoky intensity of roasted clays and the clean freshness of non-roasted Nakumatt.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52433790533959,"sku":"050292","price":7.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6811acfb-2403-4f2d-b7aa-250dc67067b0.png?v=1759155824"},{"product_id":"almond-treats","title":"Almond Treats - Cementy, nutty Indian clay treats","description":"\u003cp data-start=\"91\" data-end=\"473\"\u003eAlmond Treats (x6) are delicate, star-shaped clay pieces crafted from pure almond clay powder with added crumbs for texture. Light grey in colour and beautifully moulded, these treats offer a soft, dry, crumbly crunch that melts into a powdery paste with no grit. The texture is clean and sunbaked, never sticky, making them an easy and enjoyable chew.\u003c\/p\u003e\n\u003cp data-start=\"475\" data-end=\"820\"\u003eFlavour-wise, Almond Treats lean cementy with a gentle nutty undertone, balanced by earthy basement dampness when moistened. Notes of fresh spring water and faint dust aromas round off the profile, creating a beginner-friendly yet deeply satisfying clay experience. Perfect for those who crave the cement–dirt combo in a clean, crumbly format.\u003c\/p\u003e\n\u003cp data-start=\"822\" data-end=\"853\"\u003e\u003cstrong data-start=\"822\" data-end=\"831\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"831\" data-end=\"834\"\u003eApprox. 3 cm each\u003c\/p\u003e\n\u003cp data-start=\"904\" data-end=\"936\"\u003e\u003cstrong data-start=\"904\" data-end=\"914\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"914\" data-end=\"917\"\u003eVaries by batch - Six-pointed stars or cylinders\u003c\/p\u003e\n\u003cp data-start=\"938\" data-end=\"964\"\u003e\u003cstrong data-start=\"938\" data-end=\"949\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eLight grey\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1032\"\u003e\u003cstrong data-start=\"966\" data-end=\"978\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"978\" data-end=\"981\"\u003eSoft, dry, crumbly, sunbaked; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1034\" data-end=\"1099\"\u003e\u003cstrong data-start=\"1034\" data-end=\"1052\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1052\" data-end=\"1055\"\u003e3 – Solid crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1101\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1119\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1119\" data-end=\"1122\"\u003eCementy and earthy with nutty undertones, basement dampness, fresh spring water tones, and a faint dusty aroma when wet\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1301\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1261\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1261\" data-end=\"1264\"\u003e100% Almond clay powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1335\"\u003e\u003cstrong data-start=\"1303\" data-end=\"1325\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1362\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1348\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1348\" data-end=\"1351\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1364\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1364\" data-end=\"1393\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1393\" data-end=\"1396\"\u003eAlmond clay is a prized Indian variety known for its sun-dried smoothness, cement-like flavour, and subtle nutty depth. These star-shaped treats celebrate traditional clay snacking in a beginner-friendly format, offering a clean crunch with earthy tones and fresh mineral character.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100","offer_id":53108779974983,"sku":"04050900952","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"110","offer_id":53108779942215,"sku":"0405090095","price":6.59,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Almond_Treats_1.png?v=1774147446"},{"product_id":"all-greys-treats-x4-edible-clay-treats-for-pica","title":"\"All Greys\" Treats - Exclusive to ECUK - Edible clay treats for Pica","description":"\u003cp data-start=\"89\" data-end=\"558\"\u003eAll-Greys Treats (x4) bring together the full spectrum of India’s grey clays in one compact set of bite-sized pieces. Each batch is handmade from an evolving mix of dark and light greys — including varieties such as Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball, and Non-Roasted Nakumatt, with plenty of mixed crumbs for added texture. Current batches feature neat cylindrical shapes, though shapes may vary depending on availability.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"1002\"\u003eThese treats carry the classic cementy earthiness and mineral depth that grey clay lovers crave. The crunch is medium and satisfying, breaking down into a soft, powdery chew with no grit or stickiness. With damp basement notes, fresh rain-on-soil tones, and that unmistakable cement-like bite, All-Greys offer a pure and atmospheric clay experience — with each batch bringing subtle variations in flavour and texture depending on the blend.\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1049\"\u003e\u003cstrong data-start=\"1004\" data-end=\"1013\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eBite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"1051\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1051\" data-end=\"1062\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003eApprox. 90-100 g (4 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1158\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eCylindrical (current batch, may vary)\u003c\/p\u003e\n\u003cp data-start=\"1160\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1160\" data-end=\"1171\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1171\" data-end=\"1174\"\u003eLight grey with natural darker tones\u003c\/p\u003e\n\u003cp data-start=\"1214\" data-end=\"1303\"\u003e\u003cstrong data-start=\"1214\" data-end=\"1226\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eSoft, dry, crumbly, sunbaked; smooth powdery finish, no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1305\" data-end=\"1371\"\u003e\u003cstrong data-start=\"1305\" data-end=\"1323\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e3 – Medium crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1373\" data-end=\"1507\"\u003e\u003cstrong data-start=\"1373\" data-end=\"1391\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1391\" data-end=\"1394\"\u003eClassic grey cement flavour, mineral-rich earthiness, basement dampness, and fresh rain-on-soil petrichor tones. I get a real sense of vibuthi too for those familiar.\u003c\/p\u003e\n\u003cp data-start=\"1509\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1525\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1525\" data-end=\"1528\"\u003eBlend of Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball, and Non-Roasted Nakumatt with assorted grey clay crumbs\u003c\/p\u003e\n\u003cp data-start=\"1652\" data-end=\"1684\"\u003e\u003cstrong data-start=\"1652\" data-end=\"1674\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1674\" data-end=\"1677\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1686\" data-end=\"1711\"\u003e\u003cstrong data-start=\"1686\" data-end=\"1697\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1697\" data-end=\"1700\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1713\" data-end=\"2037\"\u003e\u003cstrong data-start=\"1713\" data-end=\"1742\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1742\" data-end=\"1745\"\u003eGrey clays have long been cherished across India for their mineral-heavy, cementy depth and refreshing rain-soaked aromas. All-Greys Treats combine multiple regional varieties into one set, showcasing the diversity and subtle flavour shifts of grey clays in a convenient, bite-sized format.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52434870993223,"sku":"0405090112","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1cde6648-f3a9-4fa6-8a0b-7528f1319769.png?v=1759160098"},{"product_id":"megan-soft-treats","title":"Megan Soft Treats - Cementy Indian Clay treats","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 21px;\"\u003eProduct Overview\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"188\" data-start=\"166\" data-section-id=\"q38yvi\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMegan Soft Treats are delicate, hand-shaped clay bites crafted from 100% Megan Soft clay powder, designed for enthusiasts who prefer a softer, chalkier chew. Each pack contains eight bite-sized pieces in assorted floral shapes — roses, blossoms, and more — combining visual charm with a gentle, satisfying crunch. The soft, sunbaked texture breaks down smoothly into a powdery chew, occasionally revealing harder granulates that provide a playful surprise without any grit or stickiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1145\" data-start=\"681\"\u003eFlavour-wise, Megan Soft Treats capture the unmistakable essence of classic grey clays. Strong cement-like tones blend with deep, damp basement aromas and fresh rain-soaked soil petrichor. When wet, the taste intensifies into wet concrete notes with subtle AC-duct hints — earthy, mineral-rich, and satisfyingly bold. These treats offer a refined balance of softness and crunch, perfect for fans of drywall-like chalkiness seeking a nuanced grey clay experience.\u003c\/p\u003e\n\u003chr data-end=\"1150\" data-start=\"1147\"\u003e\n\u003ch2 data-end=\"1172\" data-start=\"1152\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"1304\" data-start=\"1173\"\u003eSoft, dry, crumbly, sunbaked; smooth, powdery finish with occasional harder granulates; non-gritty, slightly sticky but not gummy\u003c\/p\u003e\n\u003ch2 data-end=\"1323\" data-start=\"1306\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1456\" data-start=\"1324\"\u003eCementy and earthy with wet concrete notes; mineral-rich basement tones; dusty, drywall-like flavour; faint AC-duct hints when wet\u003c\/p\u003e\n\u003ch2 data-end=\"1477\" data-start=\"1458\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1646\" data-start=\"1478\"\u003eHand-shaped, floral bite-sized pieces; soft chew with medium crunch; subtle surprises from harder granulates; perfect for mindful clay tasting and texture exploration\u003c\/p\u003e\n\u003ch2 data-end=\"1664\" data-start=\"1648\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1853\" data-start=\"1665\"\u003e\n\u003cli data-end=\"1714\" data-start=\"1665\" data-section-id=\"q0nsjb\"\u003e\n\u003cp data-end=\"1714\" data-start=\"1667\"\u003eSoft, chalky texture ideal for gentle chewing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1763\" data-start=\"1715\" data-section-id=\"y9vjpy\"\u003e\n\u003cp data-end=\"1763\" data-start=\"1717\"\u003eHand-shaped, visually appealing floral forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1804\" data-start=\"1764\" data-section-id=\"1ooqru6\"\u003e\n\u003cp data-end=\"1804\" data-start=\"1766\"\u003eSmooth, non-gritty powdery breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1853\" data-start=\"1805\" data-section-id=\"10swm91\"\u003e\n\u003cp data-end=\"1853\" data-start=\"1807\"\u003eClassic grey clay flavour with cementy depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1858\" data-start=\"1855\"\u003e\n\u003ch2 data-end=\"1879\" data-start=\"1860\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2847\" data-start=\"1880\"\u003e\n\u003cli data-end=\"1925\" data-start=\"1880\" data-section-id=\"nvxihg\"\u003e\n\u003cp data-end=\"1925\" data-start=\"1882\"\u003e\u003cstrong data-end=\"1891\" data-start=\"1882\"\u003eSize:\u003c\/strong\u003e Bite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1954\" data-start=\"1926\" data-section-id=\"ezs0b2\"\u003e\n\u003cp data-end=\"1954\" data-start=\"1928\"\u003e\u003cstrong data-end=\"1939\" data-start=\"1928\"\u003eWeight:\u003c\/strong\u003e Approx. 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1996\" data-start=\"1955\" data-section-id=\"1yacfv5\"\u003e\n\u003cp data-end=\"1996\" data-start=\"1957\"\u003e\u003cstrong data-end=\"1967\" data-start=\"1957\"\u003eShape:\u003c\/strong\u003e Assorted flowers and roses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2049\" data-start=\"1997\" data-section-id=\"1pd0k1i\"\u003e\n\u003cp data-end=\"2049\" data-start=\"1999\"\u003e\u003cstrong data-end=\"2010\" data-start=\"1999\"\u003eColour:\u003c\/strong\u003e Light grey with darker natural tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2192\" data-start=\"2050\" data-section-id=\"1md2y3l\"\u003e\n\u003cp data-end=\"2192\" data-start=\"2052\"\u003e\u003cstrong data-end=\"2064\" data-start=\"2052\"\u003eTexture:\u003c\/strong\u003e Soft, dry, crumbly, sunbaked; smooth powdery finish with occasional harder granulates; no grit, slightly sticky but not gummy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2257\" data-start=\"2193\" data-section-id=\"11ef34p\"\u003e\n\u003cp data-end=\"2257\" data-start=\"2195\"\u003e\u003cstrong data-end=\"2213\" data-start=\"2195\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with soft, powdery chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2470\" data-start=\"2258\" data-section-id=\"zzfqfc\"\u003e\n\u003cp data-end=\"2470\" data-start=\"2260\"\u003e\u003cstrong data-end=\"2278\" data-start=\"2260\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and earthy with strong wet concrete notes; mineral-rich basement tones; dusty, drywall-like flavour with faint AC-duct hints when wet; soft crumble with occasional harder granulates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2519\" data-start=\"2471\" data-section-id=\"1pfb9w2\"\u003e\n\u003cp data-end=\"2519\" data-start=\"2473\"\u003e\u003cstrong data-end=\"2489\" data-start=\"2473\"\u003eIngredients:\u003c\/strong\u003e 100% Megan Soft Clay Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2552\" data-start=\"2520\" data-section-id=\"1ajyefg\"\u003e\n\u003cp data-end=\"2552\" data-start=\"2522\"\u003e\u003cstrong data-end=\"2544\" data-start=\"2522\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2578\" data-start=\"2553\" data-section-id=\"1485r2i\"\u003e\n\u003cp data-end=\"2578\" data-start=\"2555\"\u003e\u003cstrong data-end=\"2566\" data-start=\"2555\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2847\" data-start=\"2579\" data-section-id=\"b5l02o\"\u003e\n\u003cp data-end=\"2847\" data-start=\"2581\"\u003e\u003cstrong data-end=\"2610\" data-start=\"2581\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Megan Soft is a highly regarded grey clay variety in India’s edible clay tradition, prized for its chalky, cement-like taste and smooth powdery breakdown. These hand-shaped treats honour that heritage in an artisanal, bite-sized form.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52437934997831,"sku":"0405090119","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_ea148aeb-50c3-4028-a80d-50af0944805e.png?v=1759167846"},{"product_id":"double-delight","title":"Double Delight (A.k.a. Grey Mantle) - Smoky Cementy Indian Clay treats","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"441\"\u003eDouble Delight Balls are a beautifully layered clay creation, bringing together the smooth mineral richness of traditional grey clays with the bold smokiness of Black Candy. Each pack includes four hand-rolled spheres, featuring a soft grey centre encased in a darker, smoke-infused outer layer. The contrast in colour and composition creates a striking two-tone treat that delivers both depth and balance in every bite.\u003c\/p\u003e\n\u003cp data-start=\"443\" data-end=\"573\"\u003eThis is a thoughtfully blended piece—designed for those who enjoy a fusion of clean, cementy profiles with a darker, roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"575\" data-end=\"578\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"580\" data-end=\"599\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"601\" data-end=\"849\"\u003eA medium, satisfying crunch on the outer shell gives way to a softer, smoother grey core. The breakdown is clean and controlled, transitioning into a paste-like consistency with no grit or crumbs. The finish is silky, light, and easy on the palate.\u003c\/p\u003e\n\u003chr data-start=\"851\" data-end=\"854\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"856\" data-end=\"872\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"874\" data-end=\"1136\"\u003eA balanced combination of earthy grey clay freshness and smoky Black Candy intensity. Expect cement-like notes, mineral richness, and subtle basement undertones, lifted by a gentle roasted smokiness. The aroma carries both clean earth and a soft, charred warmth.\u003c\/p\u003e\n\u003chr data-start=\"1138\" data-end=\"1141\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1143\" data-end=\"1161\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1163\" data-end=\"1416\"\u003eEach ball offers a layered, two-stage experience—starting with a crisp outer bite, followed by a smooth, melt-like centre. The interplay between smoky coating and fresh grey core creates a well-rounded, evolving flavour journey ideal for slow enjoyment.\u003c\/p\u003e\n\u003chr data-start=\"1418\" data-end=\"1421\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1423\" data-end=\"1438\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1440\" data-end=\"1681\"\u003e\n\u003cli data-section-id=\"81875s\" data-start=\"1440\" data-end=\"1502\"\u003eDual-layer design with grey centre and smoky outer coating\u003c\/li\u003e\n\u003cli data-section-id=\"1gnquji\" data-start=\"1503\" data-end=\"1551\"\u003eMedium crunch with smooth, paste-like finish\u003c\/li\u003e\n\u003cli data-section-id=\"ffubrj\" data-start=\"1552\" data-end=\"1597\"\u003eBalanced earthy and smoky flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"11sq8gs\" data-start=\"1598\" data-end=\"1638\"\u003eClean texture with no grit or crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"s03ca8\" data-start=\"1639\" data-end=\"1681\"\u003eBite-sized spheres for easy portioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1683\" data-end=\"1686\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1688\" data-end=\"1706\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1708\" data-end=\"2636\"\u003e\n\u003cli data-section-id=\"5v36qt\" data-start=\"1708\" data-end=\"1743\"\u003e\n\u003cstrong data-start=\"1710\" data-end=\"1719\"\u003eSize:\u003c\/strong\u003e Approx. 2 cm per ball\u003c\/li\u003e\n\u003cli data-section-id=\"1v2rc8p\" data-start=\"1744\" data-end=\"1790\"\u003e\n\u003cstrong data-start=\"1746\" data-end=\"1757\"\u003eWeight:\u003c\/strong\u003e Up to 110g (4 pieces per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1t2avg9\" data-start=\"1791\" data-end=\"1833\"\u003e\n\u003cstrong data-start=\"1793\" data-end=\"1803\"\u003eShape:\u003c\/strong\u003e Round, double-layered balls\u003c\/li\u003e\n\u003cli data-section-id=\"1lf6lln\" data-start=\"1834\" data-end=\"1891\"\u003e\n\u003cstrong data-start=\"1836\" data-end=\"1847\"\u003eColour:\u003c\/strong\u003e Dark grey exterior with light grey centre\u003c\/li\u003e\n\u003cli data-section-id=\"96oe1t\" data-start=\"1892\" data-end=\"1955\"\u003e\n\u003cstrong data-start=\"1894\" data-end=\"1906\"\u003eTexture:\u003c\/strong\u003e Medium crunch with smooth, grit-free breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"100qw8z\" data-start=\"1956\" data-end=\"2017\"\u003e\n\u003cstrong data-start=\"1958\" data-end=\"1976\"\u003eCrunch factor:\u003c\/strong\u003e 3 – balanced crunch with a soft finish\u003c\/li\u003e\n\u003cli data-section-id=\"100yc47\" data-start=\"2018\" data-end=\"2092\"\u003e\n\u003cstrong data-start=\"2020\" data-end=\"2038\"\u003eTaste profile:\u003c\/strong\u003e Cementy, earthy, mineral-rich with smoky undertones\u003c\/li\u003e\n\u003cli data-section-id=\"trzrns\" data-start=\"2093\" data-end=\"2219\"\u003e\n\u003cstrong data-start=\"2095\" data-end=\"2111\"\u003eIngredients:\u003c\/strong\u003e Grey Candy (assorted grey clays) coated in Black Candy blend (Dryfruit, Magmitti, Fully Roasted Nakumatt)\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2220\" data-end=\"2252\"\u003e\n\u003cstrong data-start=\"2222\" data-end=\"2244\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2253\" data-end=\"2278\"\u003e\n\u003cstrong data-start=\"2255\" data-end=\"2266\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"fh5e71\" data-start=\"2279\" data-end=\"2636\"\u003e\n\u003cstrong data-start=\"2281\" data-end=\"2310\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by India’s diverse geophagic traditions, Double Delight Balls combine the clean, mineral-forward qualities of grey clays with the bold, roasted depth of smoked Black Candy blends. This layered approach reflects a modern take on traditional clay preparation, offering both contrast and harmony in texture and flavour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2638\" data-end=\"2641\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2643\" data-end=\"2656\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2658\" data-end=\"3003\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52460530925895,"sku":"0405090122","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_480e0465-6d6f-4b17-97ee-bc8c5655dfe0.png?v=1759436750"},{"product_id":"black-slate-balls","title":"Black Slate Balls with crumbs - Shale Stone treats for Pica\/Geophagia","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"0\" data-end=\"22\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"23\" data-end=\"431\"\u003eBlack Slate Balls are bold, mineral-rich clay treats crafted from 100% black slate powder with the addition of natural crumbs for subtle texture contrast. Hand-formed into compact spheres, each piece showcases deep charcoal to slate-black tones with a naturally smooth, slightly rustic finish. Visually striking and satisfyingly tactile, they offer a grounded, moody clay experience from the very first bite.\u003c\/p\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"433\" data-end=\"455\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"456\" data-end=\"710\"\u003eThese balls deliver a gentle initial bite before quickly breaking down into a soft, dry crumble. The texture transforms into a smooth, powdery paste with no grit, while the added crumbs introduce light bursts of crunch that elevate the overall mouthfeel.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"712\" data-end=\"731\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"732\" data-end=\"996\"\u003eExpect a distinctly cement-like, mineral-heavy profile layered with dusty asphalt notes, damp basement earthiness, and a subtle smokiness typical of dark slate clays. When moistened, the flavour deepens into rich, earthy tones with a lingering, atmospheric finish.\u003c\/p\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"998\" data-end=\"1019\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1020\" data-end=\"1278\"\u003eBlack Slate Balls are ideal for those drawn to darker, more grounding clay profiles. The combination of soft crumble and light crunch makes them both easy to enjoy and deeply satisfying, offering a clean, refined slate experience with added texture interest.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1280\" data-end=\"1298\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1299\" data-end=\"1490\"\u003e\n\u003cli data-section-id=\"1mjbzmr\" data-start=\"1299\" data-end=\"1341\"\u003eMade from 100% black slate clay powder\u003c\/li\u003e\n\u003cli data-section-id=\"1yvqu7f\" data-start=\"1342\" data-end=\"1378\"\u003eHand-rolled into compact spheres\u003c\/li\u003e\n\u003cli data-section-id=\"20fsvp\" data-start=\"1379\" data-end=\"1408\"\u003eSmooth, grit-free crumble\u003c\/li\u003e\n\u003cli data-section-id=\"ub9ytr\" data-start=\"1409\" data-end=\"1441\"\u003eSubtle crunchy crumb accents\u003c\/li\u003e\n\u003cli data-section-id=\"1galvv\" data-start=\"1442\" data-end=\"1490\"\u003eDeep, smoky and mineral-rich flavour profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1492\" data-end=\"1513\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1514\" data-end=\"2313\"\u003e\n\u003cli data-section-id=\"kwfuaz\" data-start=\"1514\" data-end=\"1548\"\u003e\n\u003cstrong data-start=\"1516\" data-end=\"1525\"\u003eSize:\u003c\/strong\u003e Approx. 2 cm spheres\u003c\/li\u003e\n\u003cli data-section-id=\"1u967ns\" data-start=\"1549\" data-end=\"1571\"\u003e\n\u003cstrong data-start=\"1551\" data-end=\"1562\"\u003eWeight:\u003c\/strong\u003e Varies\u003c\/li\u003e\n\u003cli data-section-id=\"1cwgvou\" data-start=\"1572\" data-end=\"1600\"\u003e\n\u003cstrong data-start=\"1574\" data-end=\"1584\"\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/li\u003e\n\u003cli data-section-id=\"1x89cel\" data-start=\"1601\" data-end=\"1650\"\u003e\n\u003cstrong data-start=\"1603\" data-end=\"1614\"\u003eColour:\u003c\/strong\u003e Charcoal grey to deep slate black\u003c\/li\u003e\n\u003cli data-section-id=\"10gg8py\" data-start=\"1651\" data-end=\"1748\"\u003e\n\u003cstrong data-start=\"1653\" data-end=\"1665\"\u003eTexture:\u003c\/strong\u003e Soft, dry crumble with powdery paste; smooth with crunchy crumb accents; no grit\u003c\/li\u003e\n\u003cli data-section-id=\"x0sepp\" data-start=\"1749\" data-end=\"1805\"\u003e\n\u003cstrong data-start=\"1751\" data-end=\"1769\"\u003eCrunch factor:\u003c\/strong\u003e 2 – soft bites with quick crumble\u003c\/li\u003e\n\u003cli data-section-id=\"1yil8zs\" data-start=\"1806\" data-end=\"1937\"\u003e\n\u003cstrong data-start=\"1808\" data-end=\"1826\"\u003eTaste profile:\u003c\/strong\u003e Cement-like, dusty, mineral-rich with asphalt and smoky slate tones; damp basement and earthy depth when wet\u003c\/li\u003e\n\u003cli data-section-id=\"1an8fpq\" data-start=\"1938\" data-end=\"1999\"\u003e\n\u003cstrong data-start=\"1940\" data-end=\"1956\"\u003eIngredients:\u003c\/strong\u003e 100% black slate clay powder with crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2000\" data-end=\"2032\"\u003e\n\u003cstrong data-start=\"2002\" data-end=\"2024\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2033\" data-end=\"2058\"\u003e\n\u003cstrong data-start=\"2035\" data-end=\"2046\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"1hiqakl\" data-start=\"2059\" data-end=\"2313\"\u003e\n\u003cstrong data-start=\"2061\" data-end=\"2090\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s long-standing geophagic traditions, slate-based clays are prized for their deep mineral character and grounding flavour. This variation highlights that heritage through a smoother, crumb-enhanced texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2315\" data-end=\"2331\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2332\" data-end=\"2677\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly\u003c\/em\u003e.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 65g","offer_id":53571279978823,"sku":"04050901001","price":3.9,"currency_code":"GBP","in_stock":false},{"title":"Up to 110g","offer_id":53571280011591,"sku":"04050901002","price":6.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_d38c64a8-34d2-4e5d-ad62-24626d37a134.png?v=1759439134"},{"product_id":"red-balls-covered-in-cemented-clays-x4-edible-clay-treats-for-pica","title":"\"Earth's Core\" - Red Balls covered in Cementy Clays (x3) - Edible clay treats for Pica","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"100\" data-end=\"119\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"121\" data-end=\"402\"\u003eEarth’s Core is a visually striking clay creation that plays with contrast, depth, and layered experience. Each sphere reveals a bold transformation—from a smooth, cement-toned exterior to a rich, fiery red centre—bringing together two distinct clay profiles in one cohesive piece.\u003c\/p\u003e\n\u003cp data-start=\"404\" data-end=\"729\"\u003eCrafted using traditional Indian clays, the inner core blends Red Khadi, Red Nakumatt, and natural red earths, offering an iron-rich, mineral-forward flavour with a warm, earthy depth. This vibrant centre is carefully encased in soft grey clays, delivering a dusty, cement-like outer layer that balances the intensity within.\u003c\/p\u003e\n\u003cp data-start=\"731\" data-end=\"888\"\u003eDesigned for those who enjoy contrast in both texture and flavour, Earth’s Core offers a sensory journey from muted mineral tones to bold red earth richness.\u003c\/p\u003e\n\u003chr data-start=\"890\" data-end=\"893\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"895\" data-end=\"914\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"916\" data-end=\"1081\"\u003eA medium crunch that breaks cleanly before softening into a dry, powdery paste. The texture remains smooth throughout, with subtle crunchy crumb accents and no grit.\u003c\/p\u003e\n\u003chr data-start=\"1083\" data-end=\"1086\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1088\" data-end=\"1104\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1106\" data-end=\"1278\"\u003eCementy and dusty on the outside, transitioning into a deeper iron-rich earthiness at the centre. Notes of mineral warmth and red clay richness develop as the layers blend.\u003c\/p\u003e\n\u003chr data-start=\"1280\" data-end=\"1283\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1285\" data-end=\"1303\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1305\" data-end=\"1588\"\u003eEach sphere delivers a layered experience—starting with a gentle, cement-like bite before revealing the bold, red mineral core. The shift in flavour and texture makes every piece feel dynamic and satisfying, ideal for those who appreciate depth and contrast in their clay selections.\u003c\/p\u003e\n\u003chr data-start=\"1590\" data-end=\"1593\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1595\" data-end=\"1610\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1612\" data-end=\"1881\"\u003e\n\u003cli data-section-id=\"smc59v\" data-start=\"1612\" data-end=\"1669\"\u003eDual-layer clay composition with contrasting flavours\u003c\/li\u003e\n\u003cli data-section-id=\"1dh8jn3\" data-start=\"1670\" data-end=\"1716\"\u003eIron-rich red clay core with mineral depth\u003c\/li\u003e\n\u003cli data-section-id=\"45jumv\" data-start=\"1717\" data-end=\"1767\"\u003eSmooth grey outer shell with cement-like notes\u003c\/li\u003e\n\u003cli data-section-id=\"1li612p\" data-start=\"1768\" data-end=\"1804\"\u003eMedium crunch with clean crumble\u003c\/li\u003e\n\u003cli data-section-id=\"1ryam4k\" data-start=\"1805\" data-end=\"1834\"\u003eGrit-free, powdery finish\u003c\/li\u003e\n\u003cli data-section-id=\"dp1pp0\" data-start=\"1835\" data-end=\"1881\"\u003eHandcrafted using traditional Indian clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1883\" data-end=\"1886\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1888\" data-end=\"1906\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1908\" data-end=\"2689\"\u003e\n\u003cli data-section-id=\"zd3i1r\" data-start=\"1908\" data-end=\"1945\"\u003e\n\u003cstrong data-start=\"1910\" data-end=\"1919\"\u003eSize:\u003c\/strong\u003e Approx. 2 cm per sphere\u003c\/li\u003e\n\u003cli data-section-id=\"9i1w6\" data-start=\"1946\" data-end=\"1994\"\u003e\n\u003cstrong data-start=\"1948\" data-end=\"1959\"\u003eWeight:\u003c\/strong\u003e Approx. 95 g (3 pieces per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1cwgvou\" data-start=\"1995\" data-end=\"2023\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2007\"\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/li\u003e\n\u003cli data-section-id=\"kquh5i\" data-start=\"2024\" data-end=\"2082\"\u003e\n\u003cstrong data-start=\"2026\" data-end=\"2037\"\u003eColour:\u003c\/strong\u003e Light grey exterior with rich red interior\u003c\/li\u003e\n\u003cli data-section-id=\"hyoxtm\" data-start=\"2083\" data-end=\"2185\"\u003e\n\u003cstrong data-start=\"2085\" data-end=\"2097\"\u003eTexture:\u003c\/strong\u003e Medium crunch, dry crumble, powdery paste; smooth with crunchy crumb accents; no grit\u003c\/li\u003e\n\u003cli data-section-id=\"1d0c7lb\" data-start=\"2186\" data-end=\"2244\"\u003e\n\u003cstrong data-start=\"2188\" data-end=\"2206\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium bites with quick crumble\u003c\/li\u003e\n\u003cli data-section-id=\"1v7qrb4\" data-start=\"2245\" data-end=\"2345\"\u003e\n\u003cstrong data-start=\"2247\" data-end=\"2265\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, dusty, and mineral-rich with iron depth from the red clay centre\u003c\/li\u003e\n\u003cli data-section-id=\"d7jg5i\" data-start=\"2346\" data-end=\"2456\"\u003e\n\u003cstrong data-start=\"2348\" data-end=\"2364\"\u003eIngredients:\u003c\/strong\u003e Red Khadi, Red Nakumatt, and natural red clays (core); encased in cement-toned grey clays\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2457\" data-end=\"2489\"\u003e\n\u003cstrong data-start=\"2459\" data-end=\"2481\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2490\" data-end=\"2515\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2503\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"1ydd7p6\" data-start=\"2516\" data-end=\"2689\"\u003e\n\u003cstrong data-start=\"2518\" data-end=\"2547\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s layered earth traditions, combining grounding grey clays with iron-rich red earths to reflect natural depth and balance\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52461763264839,"sku":"0405090129","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_f74cc457-b069-4740-91b0-df11d602838b.png?v=1759439162"},{"product_id":"cement-pakora-dryfruit-covered-in-cementy-edible-clays","title":"Cement Pakora - Dryfruit coated in Indian edible cementy clays","description":"\u003ch3 data-section-id=\"3h1ku8\" data-start=\"45\" data-end=\"60\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-start=\"62\" data-end=\"410\"\u003eCement Pakora is a layered Indian clay blend known for its medium-hard crunch, smoky roasted depth, and smooth cement-like mineral finish. These irregular bite-sized chunks combine intensely roasted Dryfruit clay with classic Indian grey clays, creating a balanced sensory experience that moves from bold charcoal warmth into soft dusty earthiness.\u003c\/p\u003e\n\u003cp data-start=\"412\" data-end=\"724\"\u003eEach piece delivers a satisfying crisp snap before breaking into a smooth, powdery crumble with light dusty crumbs throughout. The outer coating softens the powerful petrol-like intensity of Dryfruit clay, adding mellow cement tones, mineral warmth, and a grounded earthy finish that feels both bold and refined.\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"1043\"\u003eThe flavour is deeply earthy and atmospheric, layered with roasted smoke, warm minerals, dusty grey clay, and subtle petrichor notes. Traditionally inspired by Indian geophagia and roasted clay practices, Cement Pakora is especially appreciated for its contrast between smoky intensity and calming mineral smoothness.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1045\" data-end=\"1061\"\u003eKey features\u003c\/h3\u003e\n\u003cp data-start=\"1063\" data-end=\"1768\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1075\"\u003eTexture:\u003c\/strong\u003e Medium-hard crunchy shell with smooth dusty crumble and soft mineral melt\u003cbr data-start=\"1149\" data-end=\"1152\"\u003e\u003cstrong data-start=\"1152\" data-end=\"1162\"\u003eTaste:\u003c\/strong\u003e Smoky roasted Dryfruit depth with cementy mineral clay tones and earthy petrichor\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1265\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1276\" data-end=\"1279\"\u003e\u003cstrong data-start=\"1279\" data-end=\"1290\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1301\" data-end=\"1304\"\u003e\u003cstrong data-start=\"1304\" data-end=\"1317\"\u003eBest for:\u003c\/strong\u003e Smoky clay lovers, crunchy mineral textures, ASMR sessions, intermediate enthusiasts\u003cbr data-start=\"1402\" data-end=\"1405\"\u003e\u003cstrong data-start=\"1405\" data-end=\"1425\"\u003eClay experience:\u003c\/strong\u003e A layered crunch-to-cream experience combining roasted charcoal warmth with smooth dusty grey clay softness\u003cbr data-start=\"1533\" data-end=\"1536\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1551\"\u003eASMR level:\u003c\/strong\u003e Crisp snap with dusty crumble\u003cbr data-start=\"1581\" data-end=\"1584\"\u003e\u003cstrong data-start=\"1584\" data-end=\"1606\"\u003eHydration texture:\u003c\/strong\u003e Softens into a creamy muddy paste while retaining smoky mineral richness\u003cbr data-start=\"1679\" data-end=\"1682\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, charcoal warmth, petrichor, dusty cement, mineral clay\u003c\/p\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1770\" data-end=\"1789\"\u003eProduct details\u003c\/h3\u003e\n\u003cp data-start=\"1791\" data-end=\"2437\"\u003e\u003cstrong data-start=\"1791\" data-end=\"1802\"\u003eWeight:\u003c\/strong\u003e Approx. 100g\u003cbr data-start=\"1815\" data-end=\"1818\"\u003e\u003cstrong data-start=\"1818\" data-end=\"1828\"\u003eShape:\u003c\/strong\u003e Irregular bite-sized chunks\u003cbr data-start=\"1856\" data-end=\"1859\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1870\"\u003eColour:\u003c\/strong\u003e Dark roasted centres with pale grey dusty coating\u003cbr data-start=\"1920\" data-end=\"1923\"\u003e\u003cstrong data-start=\"1923\" data-end=\"1939\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Dryfruit Clay coated in Indian Grey Clays (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2048\" data-end=\"2051\"\u003e\u003cstrong data-start=\"2051\" data-end=\"2062\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003cbr data-start=\"2072\" data-end=\"2075\"\u003e\u003cstrong data-start=\"2075\" data-end=\"2104\"\u003eTraditional clay origins:\u003c\/strong\u003e Dryfruit clay has long been valued in India for its roasted smoky aroma and petrol-like mineral depth, while grey mineral clays are traditionally appreciated for their dusty cement texture and smooth earthy finish. This blend reflects the contrast and balance found within Indian clay traditions.\u003cbr data-start=\"2401\" data-end=\"2404\"\u003e\u003cstrong data-start=\"2404\" data-end=\"2420\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2439\" data-end=\"2453\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2455\" data-end=\"2838\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52461973274951,"sku":"0405090125","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_ffabd280-34d2-4c1d-bfde-b953666db432.png?v=1759443050"},{"product_id":"green-clay-balls-x5-edible-clay-treats-for-pica","title":"Crystal Moons\/ Green Clay Balls - Cementy Indian Clay treats","description":"\u003ch3 data-section-id=\"1n8lizy\" data-start=\"170\" data-end=\"190\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"191\" data-end=\"735\"\u003eGreen Clay Balls are a refreshing twist on classic grey and black clay profiles, offering a softer, powdery crunch and a subtly fresh flavour. Handcrafted from 100% Crystal Moon Clay with crumbs, these bite-sized spheres deliver a unique combination of cement-like depth and garden-fresh earthiness. Each ball provides a spring-like lift to mineral-rich clay, balancing dusty basement notes with faint grassy undertones. The inclusion of crumbs adds tactile variety, giving each bite a satisfying interplay of smooth crumble and light crunch.\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"933\"\u003ePerfect for enthusiasts who enjoy classic cementy clays but want a lighter, fresher edge, Green Clay Balls offer an invigorating, multi-layered sensory experience in a compact, collectable form.\u003c\/p\u003e\n\u003chr data-start=\"935\" data-end=\"938\"\u003e\n\u003ch3 data-section-id=\"1hqzsji\" data-start=\"940\" data-end=\"960\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"961\" data-end=\"1113\"\u003eSoft, powdery crumble with light crumbs; gentle chew; non-gritty. Medium crunch (Crunch Factor 3) that transitions smoothly into a soft, dusty finish.\u003c\/p\u003e\n\u003ch3 data-section-id=\"104e4rr\" data-start=\"1115\" data-end=\"1132\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1133\" data-end=\"1294\"\u003eCementy and basement-dry with subtle garden freshness, rain-on-soil petrichor, and a faint grassy note. Dusty, mineral-rich finish enhanced by crumbly texture.\u003c\/p\u003e\n\u003ch3 data-section-id=\"21hohb\" data-start=\"1296\" data-end=\"1315\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1316\" data-end=\"1502\"\u003eBite-sized spheres with a soft, powdery snap and delicate crumb layering. Ideal for mindful clay tasting, sensory play, or adding a fresh, spring-like contrast to your clay collection.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1504\" data-end=\"1520\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1521\" data-end=\"1764\"\u003e\n\u003cli data-section-id=\"upnu4s\" data-start=\"1521\" data-end=\"1584\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1584\"\u003eSmall, pale green-grey spheres with natural tonal variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14g0v16\" data-start=\"1585\" data-end=\"1635\"\u003e\n\u003cp data-start=\"1587\" data-end=\"1635\"\u003eSoft, dusty medium crunch with crumbly texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1pak9yg\" data-start=\"1636\" data-end=\"1697\"\u003e\n\u003cp data-start=\"1638\" data-end=\"1697\"\u003eMineral-rich cementy flavour with garden-fresh undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"18upjw9\" data-start=\"1698\" data-end=\"1764\"\u003e\n\u003cp data-start=\"1700\" data-end=\"1764\"\u003eSubtle, spring-like freshness in a compact, collectible format\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1766\" data-end=\"1769\"\u003e\n\u003ch3 data-section-id=\"1o2c85r\" data-start=\"1771\" data-end=\"1790\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1791\" data-end=\"2600\"\u003e\n\u003cli data-section-id=\"1ehuz7c\" data-start=\"1791\" data-end=\"1821\"\u003e\n\u003cp data-start=\"1793\" data-end=\"1821\"\u003e\u003cstrong data-start=\"1793\" data-end=\"1802\"\u003eSize:\u003c\/strong\u003e 1.5–2 cm spheres\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xe06y2\" data-start=\"1822\" data-end=\"1851\"\u003e\n\u003cp data-start=\"1824\" data-end=\"1851\"\u003e\u003cstrong data-start=\"1824\" data-end=\"1835\"\u003eWeight:\u003c\/strong\u003e Approx. 115 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1pfa59s\" data-start=\"1852\" data-end=\"1884\"\u003e\n\u003cp data-start=\"1854\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1854\" data-end=\"1864\"\u003eShape:\u003c\/strong\u003e Small round balls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kxgixz\" data-start=\"1885\" data-end=\"1945\"\u003e\n\u003cp data-start=\"1887\" data-end=\"1945\"\u003e\u003cstrong data-start=\"1887\" data-end=\"1898\"\u003eColour:\u003c\/strong\u003e Pale green-grey with natural tonal variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"84kw0o\" data-start=\"1946\" data-end=\"2018\"\u003e\n\u003cp data-start=\"1948\" data-end=\"2018\"\u003e\u003cstrong data-start=\"1948\" data-end=\"1960\"\u003eTexture:\u003c\/strong\u003e Soft crunch, powdery crumble with light crumbs; no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cwndv8\" data-start=\"2019\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2021\" data-end=\"2081\"\u003e\u003cstrong data-start=\"2021\" data-end=\"2039\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with soft, dusty chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h320qd\" data-start=\"2082\" data-end=\"2230\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2230\"\u003e\u003cstrong data-start=\"2084\" data-end=\"2102\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and basement-dry with fresh grassy tones, rain-on-soil petrichor, garden freshness; dusty finish with crumbly texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wtlx98\" data-start=\"2231\" data-end=\"2286\"\u003e\n\u003cp data-start=\"2233\" data-end=\"2286\"\u003e\u003cstrong data-start=\"2233\" data-end=\"2249\"\u003eIngredients:\u003c\/strong\u003e 100% Crystal Moon Clay with crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2287\" data-end=\"2319\"\u003e\n\u003cp data-start=\"2289\" data-end=\"2319\"\u003e\u003cstrong data-start=\"2289\" data-end=\"2311\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2320\" data-end=\"2345\"\u003e\n\u003cp data-start=\"2322\" data-end=\"2345\"\u003e\u003cstrong data-start=\"2322\" data-end=\"2333\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eukzsv\" data-start=\"2346\" data-end=\"2600\"\u003e\n\u003cp data-start=\"2348\" data-end=\"2600\"\u003e\u003cstrong data-start=\"2348\" data-end=\"2377\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Crystal Moon Clay is prized for its mineral clarity and subtle, fresh flavour. Its cementy base paired with garden-fresh earthiness creates a rare, sought-after clay experience that stands out from deeper, smokier clays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2602\" data-end=\"2605\"\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2607\" data-end=\"2621\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2622\" data-end=\"2969\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52461983564103,"sku":"0405090110","price":7.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b78883a8-36d6-4754-be8c-f6a288bde40c.png?v=1759441085"},{"product_id":"red-nakumatt-coated-in-red-khadi-125g-edible-clay-treats-for-pica","title":"Red Pakora - Red Nakumatt coated in Red Khadi  - Earthy Indian clay treats","description":"\u003cp data-start=\"92\" data-end=\"434\"\u003eRed Nakumatt coated in Red Khadi is a bold, iron-rich treat that celebrates the best of India’s red clays. Each bite-sized piece is crafted with a core of deep, earthy Red Nakumatt, then coated in a fine layer of Red Khadi powder, creating a double-layered indulgence for lovers of strong, cementy clays.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"839\"\u003eThe texture begins with a medium crunch that quickly breaks down into a smooth, crumbly paste, releasing earthy, mineral-rich tones with a touch of dustiness. Crumbs add a little extra crunch along the way, keeping every bite interesting. The flavour is a striking balance of cement-like dampness and iron-heavy warmth, with notes of basement earth, red topsoil, and freshly broken brick dust.\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"995\"\u003ePerfect for those who crave robust red clays, this treat combines the gritty cementy appeal of Nakumatt with the smooth, grounding powderiness of Khadi.\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"997\" data-end=\"1006\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1027\" data-end=\"1038\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1055\" data-end=\"1065\"\u003eShape:\u003c\/strong\u003e Natural, irregular pieces\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1094\" data-end=\"1105\"\u003eColour:\u003c\/strong\u003e Rich deep reds with dusty coating\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1142\" data-end=\"1154\"\u003eTexture:\u003c\/strong\u003e Medium-hard, breaks into soft, powdery paste; coating gives a smooth, dry crumble; includes crumbs for added crunch\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1291\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with smooth, crumbly chew\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1338\" data-end=\"1356\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, mineral-rich with damp basement tones, iron-heavy earthiness, and red topsoil dust; grounding and bold\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay coated in Red Khadi\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1528\" data-end=\"1550\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1559\" data-end=\"1570\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1612\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Both Red Nakumatt and Red Khadi are highly regarded within Indian geophagy traditions for their earthy depth and mineral richness. This layered treat highlights the distinctive profiles of both clays—cementy and robust from the Nakumatt core, softened and enriched by the Khadi coating.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462831173959,"sku":"0405090155","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_dba5843a-f8ec-4777-97e8-f0ad91a59c0c.png?v=1759446264"},{"product_id":"pink-nakumatt-coated-in-rose-clay-125g-edible-clay-treats-for-pica","title":"Pink Pakora - Pink Nakumatt coated in Rose Clay  - Exclusive Indian clay treats","description":"\u003cp data-start=\"99\" data-end=\"406\"\u003ePink Nakumatt coated in Rose Clay is a soft yet bold treat that captures the best of India’s delicate pink and rose-hued clays. Each irregular chunk is made from mineral-rich Pink Nakumatt, carefully coated in dusty Rose Clay powder to enhance both flavour and texture.\u003c\/p\u003e\n\u003cp data-start=\"408\" data-end=\"843\"\u003eThese pieces have a satisfying medium crunch that quickly breaks down into a smooth, powdery paste with no grit. Crumb accents bring extra bite, while the flavour leans towards cementy freshness with subtle floral-earth undertones from the Rose Clay coating. When moistened, they release faint notes of basement dampness, sunbaked dust, and spring rain on stone, balanced by the gentle mineral sweetness of Pink Nakumatt.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1030\"\u003ePerfect for those who enjoy a cement-forward clay treat with a softer, more refined edge, this blend delivers a grounded yet refreshing profile that feels both classic and unique.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1030\"\u003e\u003cmeta charset=\"utf-8\"\u003eMade exclusively for Earthy Crunch UK\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1041\"\u003eSize:\u003c\/strong\u003e Irregular bite-sized chunks\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1083\"\u003eWeight:\u003c\/strong\u003e Approx. 125 g per pack\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Chunk-style, hand-broken pieces\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1165\"\u003eColour:\u003c\/strong\u003e Pale pink interiors dusted with soft rose-toned coating\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1224\" data-end=\"1236\"\u003eTexture:\u003c\/strong\u003e Medium crunch with crumbly, smooth finish; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1302\" data-end=\"1320\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Solid crunch with quick crumble\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1359\" data-end=\"1377\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and mineral-rich with subtle floral earthiness; fresh rain-on-stone, dusty basement tones, and a faint natural sweetness\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1525\"\u003eIngredients:\u003c\/strong\u003e Pink Nakumatt, Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1575\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1584\" data-end=\"1595\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1608\" data-end=\"1637\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Pink Nakumatt and Rose Clay are part of India’s long-standing edible clay traditions, prized for their mineral depth and distinctive flavour. Together, they form a harmonious pairing of cementy strength and softer, rose-hued subtlety.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462936031559,"sku":"0405090151","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_17cac142-4a69-405b-8925-17903096aca2.png?v=1759447013"},{"product_id":"mixed-clay-cookies-x2-edible-clay-treats-for-pica-copy","title":"\"Falooda\" Mixed Clay Cookies with Crumbs - Bestselling Indian Earthy Clay treats","description":"\u003cp data-start=\"134\" data-end=\"520\"\u003eFalooda is Rose Clay’s signature creation — a bold, playful cookie-style treat inspired by the traditional Falooda milkshake, a rich Indian dessert known for its layered flavours and textures. In true homage, these cookies bring together all clays and all crumbs in one indulgent bite, creating a layered, multi-sensory experience unlike any other.\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"987\"\u003eEach cookie is handmade from a unique mix of cementy greys, mineral-rich petrichor tones, iron-heavy reds, and bold smoky blacks. The result is a crunch explosion: a solid medium crunch that quickly breaks down into chewy crumbs and a smooth, powdery paste. Expect the classic cement-forward taste of grey clays, the earthy freshness of rain-soaked soil, the depth of red minerals, and the moody smokiness of darker blends — all balanced in a single bite.\u003c\/p\u003e\n\u003cp data-start=\"989\" data-end=\"1169\"\u003eChunky, rustic, and bursting with layered flavours, Falooda is a must-try for clay lovers who want to experience the full spectrum of India’s edible clay tradition in one cookie.\u003c\/p\u003e\n\u003cp data-start=\"1171\" data-end=\"1221\"\u003e\u003cstrong data-start=\"1171\" data-end=\"1180\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1180\" data-end=\"1183\"\u003ePieces vary, approximately 5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1223\" data-end=\"1234\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e2 whole cookies, approx. 80 g per pack OR 100g Broken Pieces\u003c\/p\u003e\n\u003cp data-start=\"1273\" data-end=\"1315\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1283\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1283\" data-end=\"1286\"\u003eRustic, cookie-style rounds\u003c\/p\u003e\n\u003cp data-start=\"1317\" data-end=\"1398\"\u003e\u003cstrong data-start=\"1317\" data-end=\"1328\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1328\" data-end=\"1331\"\u003eVaried earthy tones — greys, reds, blacks, and dusty natural hues are mixed to make a dusty rose pinky taupe colour\u003c\/p\u003e\n\u003cp data-start=\"1400\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1400\" data-end=\"1412\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1412\" data-end=\"1415\"\u003eMedium crunch exterior; crumbly interior with chewy clay crumbs and clean, grit-free finish\u003c\/p\u003e\n\u003cp data-start=\"1510\" data-end=\"1574\"\u003e\u003cstrong data-start=\"1510\" data-end=\"1528\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1528\" data-end=\"1531\"\u003e3 – Medium crunch with satisfying crumble\u003c\/p\u003e\n\u003cp data-start=\"1576\" data-end=\"1732\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1594\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1594\" data-end=\"1597\"\u003eCementy and earthy with fresh rain petrichor, basement dampness, iron-rich red tones, and smoky black clay depth; layered and complex\u003c\/p\u003e\n\u003cp data-start=\"1734\" data-end=\"1831\"\u003e\u003cstrong data-start=\"1734\" data-end=\"1750\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1750\" data-end=\"1753\"\u003eSignature Rose Clay blend of grey, red, and black clays with assorted crumbs\u003c\/p\u003e\n\u003cp data-start=\"1833\" data-end=\"1865\"\u003e\u003cstrong data-start=\"1833\" data-end=\"1855\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1855\" data-end=\"1858\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1867\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1867\" data-end=\"1878\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1878\" data-end=\"1881\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1894\" data-end=\"2336\"\u003e\u003cstrong data-start=\"1894\" data-end=\"1923\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1923\" data-end=\"1926\"\u003eNamed after the beloved \u003cstrong data-start=\"1950\" data-end=\"1971\"\u003eFalooda milkshake\u003c\/strong\u003e — a traditional Indian dessert celebrated for combining textures and flavours — these cookies mirror that layered indulgence in edible clay form. Drawing from India’s long heritage of geophagy, Falooda unites the cementy strength of greys, the mineral power of reds, and the smoky richness of black clays into a single signature creation, exclusive to Rose Clay.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53208693670215,"sku":"0405090133","price":4.79,"currency_code":"GBP","in_stock":false},{"title":"100g Broken Pieces","offer_id":53208693702983,"sku":"04050901332","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_39900f5d-a830-423d-8b7c-8c636f068265.png?v=1759521273"},{"product_id":"red-slate-balls-x4-edible-clay-treats-for-pica","title":"Pink Nakumatt Clay Balls - Indian Basement-tone Clay treats","description":"\u003cp data-end=\"330\" data-start=\"0\"\u003ePink Clay Balls are delicate, mineral-rich treats crafted from 100% Pink Nakumatt powder with crumbs, offering a smooth yet satisfyingly crunchy experience. Each ball is handmade and perfectly bite-sized, showcasing subtle pinkish-grey hues that hint at the soft, earthy richness within.\u003c\/p\u003e\n\u003cp data-end=\"695\" data-start=\"332\"\u003eThe texture is light and dry with a medium crunch that quickly breaks down into a smooth, powdery paste. The included crumbs add gentle pops of texture and a natural rustic charm. Flavour-wise, expect that familiar wet cement and basement earthiness, layered with a fresh, almost iron-like petrichor note.\u003c\/p\u003e\n\u003cp data-end=\"860\" data-start=\"697\"\u003eThese are a lovely pick for those who prefer dusty, dry, non-sticky clays with balanced flavour depth and a touch of smooth sweetness from the Pink Nakumatt.\u003c\/p\u003e\n\u003cp data-end=\"902\" data-start=\"862\"\u003e\u003cstrong data-end=\"871\" data-start=\"862\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"874\" data-start=\"871\"\u003eEach ball approx. 1.5–2 cm\u003c\/p\u003e\n\u003cp data-end=\"952\" data-start=\"904\"\u003e\u003cstrong data-end=\"915\" data-start=\"904\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"918\" data-start=\"915\"\u003eUp to 75g (6 balls per pack)\u003c\/p\u003e\n\u003cp data-end=\"982\" data-start=\"954\"\u003e\u003cstrong data-end=\"964\" data-start=\"954\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"967\" data-start=\"964\"\u003eRound spheres\u003c\/p\u003e\n\u003cp data-end=\"1041\" data-start=\"984\"\u003e\u003cstrong data-end=\"995\" data-start=\"984\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"998\" data-start=\"995\"\u003eSoft pinkish-grey with natural clay tones\u003c\/p\u003e\n\u003cp data-end=\"1159\" data-start=\"1043\"\u003e\u003cstrong data-end=\"1055\" data-start=\"1043\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"1058\" data-start=\"1055\"\u003eSoft and dry with a smooth, powdery finish; light crumbs for added crunch; non-sticky and grit-free\u003c\/p\u003e\n\u003cp data-end=\"1226\" data-start=\"1161\"\u003e\u003cstrong data-end=\"1179\" data-start=\"1161\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1182\" data-start=\"1179\"\u003e3 – Medium, soft crunch with quick crumble\u003c\/p\u003e\n\u003cp data-end=\"1373\" data-start=\"1228\"\u003e\u003cstrong data-end=\"1246\" data-start=\"1228\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1249\" data-start=\"1246\"\u003eWet cement and dusty basement tones with hints of fresh rain and iron-rich soil, earthiness; dry and smooth with no grit\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"1375\"\u003e\u003cstrong data-end=\"1391\" data-start=\"1375\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1394\" data-start=\"1391\"\u003e100% Pink Nakumatt clay powder with crumbs\u003c\/p\u003e\n\u003cp data-end=\"1472\" data-start=\"1440\"\u003e\u003cstrong data-end=\"1462\" data-start=\"1440\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1465\" data-start=\"1462\"\u003eIndia\u003c\/p\u003e\n\u003cp data-end=\"1499\" data-start=\"1474\"\u003e\u003cstrong data-end=\"1485\" data-start=\"1474\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-end=\"1488\" data-start=\"1485\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-end=\"1864\" data-start=\"1501\"\u003e\u003cstrong data-end=\"1530\" data-start=\"1501\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1533\" data-start=\"1530\"\u003eMade from Pink Nakumatt — a naturally tinted variation of India’s iconic edible clay — these treats highlight the softer, more floral side of traditional geophagy. The combination of Nakumatt powder and crumbs captures the comforting cement-like texture and fresh rain aroma loved by clay enthusiasts, with an elegant pink twist.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483066200391,"sku":"0405090149","price":3.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_7d387208-4c53-4da8-8595-551ab890409a.png?v=1759793626"},{"product_id":"red-slate-balls-x4-edible-clay-treats-for-pica-1","title":"Red Slate Balls with crumbs - Indian Shale Stone treats","description":"\u003cp data-start=\"0\" data-end=\"350\"\u003eRed Slate Balls (x4) are striking, mineral-dense clay treats crafted from 100% red slate powder with crumbs, offering a beautifully earthy and iron-rich indulgence. Each ball is hand-shaped and polished to a natural matte finish, showcasing deep brick-red to rust tones that reflect their bold, geological roots.\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"782\"\u003eThese spheres deliver a soft crunch (Crunch Factor 2) that crumbles easily into a dry, powdery paste with subtle grit from the slate crumbs. The flavour is deeply earthy and metallic, evoking the scent of hot dust after rain and the taste of iron-rich red soil. You’ll notice notes of damp basement, stone, and a faint mineral tang that lingers smoothly — a grounding and aromatic experience for red clay lovers.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"956\"\u003eIdeal for those who appreciate gentle, powdery textures and warm, earthy flavours, Red Slate Balls bring a rustic yet refined take on traditional Indian geophagy.\u003c\/p\u003e\n\u003cp data-start=\"958\" data-end=\"993\"\u003e\u003cstrong data-start=\"958\" data-end=\"967\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"967\" data-end=\"970\"\u003eApprox. 1.5–2 cm each\u003c\/p\u003e\n\u003cp data-start=\"995\" data-end=\"1043\"\u003e\u003cstrong data-start=\"995\" data-end=\"1006\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1006\" data-end=\"1009\"\u003eApprox. 100 g (4 balls per pack)\u003c\/p\u003e\n\u003cp data-start=\"1045\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1055\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1055\" data-end=\"1058\"\u003eRound spheres\u003c\/p\u003e\n\u003cp data-start=\"1075\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1086\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1086\" data-end=\"1089\"\u003ePink- red to rust-toned with natural slate variation\u003c\/p\u003e\n\u003cp data-start=\"1144\" data-end=\"1246\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1156\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003eSmooth, slightly firm surface; crumbles into dry, powdery paste with light slate grit\u003c\/p\u003e\n\u003cp data-start=\"1248\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1248\" data-end=\"1266\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1266\" data-end=\"1269\"\u003e2 – Soft, delicate crunch with easy crumble\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1469\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1334\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1334\" data-end=\"1337\"\u003eIron-rich and earthy with mineral dust tones; warm, stone-like depth and a faint metallic tang; reminiscent of red soil after rain\u003c\/p\u003e\n\u003cp data-start=\"1471\" data-end=\"1525\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1487\" data-end=\"1490\"\u003e100% Red Slate powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1527\" data-end=\"1559\"\u003e\u003cstrong data-start=\"1527\" data-end=\"1549\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1549\" data-end=\"1552\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1561\" data-end=\"1586\"\u003e\u003cstrong data-start=\"1561\" data-end=\"1572\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1572\" data-end=\"1575\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1588\" data-end=\"1911\"\u003e\u003cstrong data-start=\"1588\" data-end=\"1617\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1617\" data-end=\"1620\"\u003eInspired by India’s ancient use of red slate and shale stones in edible clay traditions, these Red Slate Balls capture the mineral warmth and robust flavour of iron-rich earths. Perfect for collectors who enjoy the deep, rustic character of red clays in a smooth, soft-crunch form.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483085566279,"sku":"0405090163","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_7e12df22-23f5-40ed-abf5-bde0ca246ac6.png?v=1759877830"},{"product_id":"white-slate-balls-x4-edible-clay-treats-for-pica","title":"White Slate Balls with crumbs (x4) - Indian Shale Stone treats","description":"\u003cp data-start=\"0\" data-end=\"329\"\u003eWhite Slate Balls (x4) are soft, elegant clay treats made from finely powdered white slate dust, prized for their creamy texture and gentle, dusty flavour. Each sphere is hand-shaped and polished, offering a pale chalk-white to off-grey hue that mirrors the natural tones of raw shale stone.\u003c\/p\u003e\n\u003cp data-start=\"331\" data-end=\"813\"\u003eThese pieces have a delicate crunch that gives way to a smooth, creamy crumble — completely grit-free and non-sticky, with a texture that feels light yet satisfying. The flavour captures the pure essence of white slate earthiness, with notes of fresh rain, whitewash, and cool basement air. When moistened, the aroma deepens into familiar cementy and AC duct tones, evoking that classic pican favourite — clean, mineral, and deeply grounding.\u003c\/p\u003e\n\u003cp data-start=\"815\" data-end=\"969\"\u003ePerfect for those who love soft, dusty textures and subtle mineral depth, White Slate Balls deliver a truly refined and atmospheric clay experience.\u003c\/p\u003e\n\u003cp data-start=\"971\" data-end=\"1006\"\u003e\u003cstrong data-start=\"971\" data-end=\"980\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"980\" data-end=\"983\"\u003eApprox. 1.5–2 cm each\u003c\/p\u003e\n\u003cp data-start=\"1008\" data-end=\"1055\"\u003e\u003cstrong data-start=\"1008\" data-end=\"1019\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1019\" data-end=\"1022\"\u003eApprox. 75 g (4 balls per pack)\u003c\/p\u003e\n\u003cp data-start=\"1057\" data-end=\"1085\"\u003e\u003cstrong data-start=\"1057\" data-end=\"1067\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1067\" data-end=\"1070\"\u003eRound spheres\u003c\/p\u003e\n\u003cp data-start=\"1087\" data-end=\"1152\"\u003e\u003cstrong data-start=\"1087\" data-end=\"1098\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1098\" data-end=\"1101\"\u003eWhite to soft grey with natural mineral variation\u003c\/p\u003e\n\u003cp data-start=\"1154\" data-end=\"1250\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1166\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1166\" data-end=\"1169\"\u003eSoft, dry, dusty crumble; smooth and creamy once moistened; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1252\" data-end=\"1322\"\u003e\u003cstrong data-start=\"1252\" data-end=\"1270\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1270\" data-end=\"1273\"\u003e2 – Soft, delicate crumble with a creamy finish\u003c\/p\u003e\n\u003cp data-start=\"1324\" data-end=\"1470\"\u003e\u003cstrong data-start=\"1324\" data-end=\"1342\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1342\" data-end=\"1345\"\u003eBasementy white slate earthiness, clean and mineral; whitewash and cementy tones with fresh rain aroma; creamy, cool finish\u003c\/p\u003e\n\u003cp data-start=\"1472\" data-end=\"1514\"\u003e\u003cstrong data-start=\"1472\" data-end=\"1488\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1488\" data-end=\"1491\"\u003e100% White Slate powder and crumbs\u003c\/p\u003e\n\u003cp data-start=\"1516\" data-end=\"1548\"\u003e\u003cstrong data-start=\"1516\" data-end=\"1538\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1538\" data-end=\"1541\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1550\" data-end=\"1575\"\u003e\u003cstrong data-start=\"1550\" data-end=\"1561\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1561\" data-end=\"1564\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1577\" data-end=\"1915\"\u003e\u003cstrong data-start=\"1577\" data-end=\"1606\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1606\" data-end=\"1609\"\u003eRooted in India’s age-old use of slate and shale stones in edible clay traditions, these White Slate Balls highlight the soft, powdery beauty of pale mineral clays. Revered among picans for their creamy texture and crisp, rain-soaked aroma, they offer a polished take on classic slate indulgence.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483087565127,"sku":"0405090178","price":4.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_981490f2-b73d-4a7d-82e5-1e1bfd865970.png?v=1759878062"},{"product_id":"all-whites-clay-treats-x8-edible-clay-treats-for-pica","title":"\"All-Whites\" Clay Treats - Exclusive to ECUK - Indian creamy clay treats","description":"\u003cp data-start=\"0\" data-end=\"378\"\u003eAll-Whites Treats are delicate, heart-shaped clay delights made from a luxurious blend of White Slate, White Khadi, and Indian White Chalk — a trio that celebrates the softer, creamier side of edible clays. Each piece is handcrafted into charming bite-sized hearts, offering a clean, pale finish with subtle natural variations in tone.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"810\"\u003eThe texture is soft, dry, and powdery, breaking gently with a medium crunch (Crunch Factor 3) before melting into a smooth, chalky paste. There’s no grit, no stickiness, just an effortlessly creamy crumble that feels pure and refined. Flavour-wise, these treats are deeply mineral and cement-like, with cooling whitewash tones, faint basement dampness, and the nostalgic scent of fresh rain on stone.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"982\"\u003ePerfect for those who love the clean, mellow flavour of white clays, All-Whites Treats are a peaceful and grounding indulgence — soft, subtle, and elegantly simple.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"982\"\u003e\u003cmeta charset=\"utf-8\"\u003eMade exclusively for Earthy Crunch UK\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1029\"\u003e\u003cstrong data-start=\"984\" data-end=\"993\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"993\" data-end=\"996\"\u003eBite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"1031\" data-end=\"1080\"\u003e\u003cstrong data-start=\"1031\" data-end=\"1042\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1042\" data-end=\"1045\"\u003eApprox. 100 g (6 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1125\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1092\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1092\" data-end=\"1095\"\u003eVaries, Heart-shaped, squares, rounds (current batch)\u003c\/p\u003e\n\u003cp data-start=\"1127\" data-end=\"1189\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1138\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1138\" data-end=\"1141\"\u003eWhite to off-white with natural clay variation\u003c\/p\u003e\n\u003cp data-start=\"1191\" data-end=\"1267\"\u003e\u003cstrong data-start=\"1191\" data-end=\"1203\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1203\" data-end=\"1206\"\u003eSoft, dry, and powdery; creamy crumble; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1269\" data-end=\"1343\"\u003e\u003cstrong data-start=\"1269\" data-end=\"1287\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1287\" data-end=\"1290\"\u003e2 – Gentle, soft crunch with smooth chalky finish\u003c\/p\u003e\n\u003cp data-start=\"1345\" data-end=\"1483\"\u003e\u003cstrong data-start=\"1345\" data-end=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1363\" data-end=\"1366\"\u003eClean, cement-like, mineral freshness with whitewash, basement, and rain-on-stone tones; cooling, creamy aftertaste\u003c\/p\u003e\n\u003cp data-start=\"1485\" data-end=\"1563\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1501\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1501\" data-end=\"1504\"\u003eBlend of White Slate, White Khadi, and Indian White Chalk\u003c\/p\u003e\n\u003cp data-start=\"1565\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1565\" data-end=\"1587\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1587\" data-end=\"1590\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1624\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1610\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1610\" data-end=\"1613\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1626\" data-end=\"1956\"\u003e\u003cstrong data-start=\"1626\" data-end=\"1655\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1655\" data-end=\"1658\"\u003eInspired by India’s traditional use of white mineral clays and chalks, these All-Whites Treats highlight the elegance of pale, powdery earths. A beloved choice among clay collectors, their creamy, rain-soaked aroma and smooth crumble embody the serene purity of classic white clay indulgence.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483104309575,"sku":"0405090115","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_33c178ef-413d-44e2-94d3-b6a44b7ad1d5.png?v=1759878551"},{"product_id":"all-oranges-clay-treats-100g-edible-clay-treats-for-pica","title":"\"All-Oranges\" Clay Treats - Exclusive to ECUK - Indian iron-rich clay treats","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll-Oranges Clay Treats are handcrafted Indian clay treats made from a warm blend of clay pot powders, Punjabi Mitti, and assorted mineral-rich clay crumbs. These rustic bite-sized pieces are known for their gentle crunch and comforting terracotta-rich earthy profile. Each handmade piece delivers a satisfying sensory experience with notes of baked clay, dusty minerals, warm earth, petrichor, and subtle smoky undertones, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture offers a soft, crumbly finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Inspired by India's long-standing mitti and terracotta traditions, these clay treats celebrate the familiar aroma of sun-baked earth after rainfall and the comforting character of traditional clay pottery. Every batch is naturally unique, featuring rustic stars, rounds, and irregular shapes that reflect their handmade origins.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gentle crunchy crumble with a smooth, creamy melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta-rich earthiness with dusty minerals, warm clay, petrichor, and subtle smoky notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Punjab and surrounding clay-producing regions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Slow sensory enjoyment, beginners, ASMR, and lovers of warm terracotta profiles\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A comforting, easy-going clay experience focused on soft crunches, earthy warmth, and nostalgic baked-earth aromas\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy clay paste with enhanced earthy notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta, rain-soaked earth, dusty minerals, sun-baked clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 100g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks, stars, and rounds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm orange, terracotta, and reddish-brown tones with natural variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Clay Blend (Clay Pot Powders, Punjabi Mitti, and assorted clay crumbs) (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK (in partnership with Rose Clay)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Inspired by India's traditional mitti and terracotta pottery heritage, these clay treats combine mineral-rich earth materials long appreciated for their distinctive aromas, textures, and sensory qualities. The blend captures the essence of sun-dried clay, traditional earthenware, and rain-kissed soil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste-Tested (by me)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483130065223,"sku":"0405090113","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2fd5a900-38cb-43b7-8b3f-ba45f6617073.png?v=1759879498"},{"product_id":"red-nakumatt-edible-clay-for-pica-copy","title":"Almond Clay - Nutty Indian raw clay chunks","description":"\u003cp data-start=\"138\" data-end=\"824\"\u003eAlmond Clay is a mild, soothing raw edible clay with that classic \u003cem data-start=\"227\" data-end=\"243\"\u003ecementy-earthy\u003c\/em\u003e satisfaction that many crave. Naturally sun-dried and completely free from additives, this clay offers a clean, mineral-rich crunch and a gentle, grounding aroma. It delivers a smooth, crunchy bite that breaks into soft shards — never sticky, never gritty — reminiscent of a crisp biscuit or soft nakumat. Its taste is distinctly cementy with fresh earth tones, hints of rain-on-mud freshness, and a subtle nutty undertone (though it contains no almonds or nuts). A perfect beginner-friendly choice for those who enjoy a cement-dirt combo with an easy crunch and natural finish.\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"826\" data-end=\"835\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"866\" data-end=\"877\"\u003eWeight:\u003c\/strong\u003e Approx. 250 grams per pack\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"907\" data-end=\"917\"\u003eShape:\u003c\/strong\u003e Irregular, broken pieces with sharp, dry edges\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"967\" data-end=\"978\" data-is-only-node=\"\"\u003eColour:\u003c\/strong\u003e Light grey to soft brown tones\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1024\"\u003eTexture:\u003c\/strong\u003e Crunchy, then breaks apart easily; smooth with low grit\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1083\" data-end=\"1101\"\u003eCrunch Factor:\u003c\/strong\u003e Medium 3 — soft shards with a clean snap\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1161\"\u003eTaste Profile:\u003c\/strong\u003e Cementy with earthy tones, rain-on-mud freshness, and faint nutty notes\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1252\"\u003eIngredients:\u003c\/strong\u003e 100% natural raw clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1329\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1343\" data-end=\"1354\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1366\" data-end=\"1395\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally sourced from mineral-rich Indian soil where natural sun-dried clays are enjoyed for their clean, cement-like crunch and subtle earthy aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52663086317895,"sku":"0305020100","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52663086285127,"sku":"0305020101","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_665133b5-be9e-423a-bc71-53969fd777ad.png?v=1761169061"},{"product_id":"christmas-or-xmas-clay-edible-clay-for-pica","title":"Christmas (Xmass) Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"172\" data-end=\"739\"\u003eChristmas Clay is a festive favourite — mildly roasted, semi-smoky, and delightfully crunchy from start to finish. Known for its balanced \u003cem data-start=\"333\" data-end=\"349\"\u003ecementy-earthy\u003c\/em\u003e character and smooth, endless crunch, this variety feels like a celebration in every bite. It’s dense and snappy, breaking into countless fine shards that stay crisp without ever turning creamy, gritty, or sticky. The flavour blends bold cement tones with gentle metallic hints, mild earthiness, and that nostalgic faint dust aroma when wet — reminiscent of Rose Clay and Megan combined.\u003c\/p\u003e\n\u003cp data-start=\"741\" data-end=\"1067\"\u003eNaturally sun-dried and completely additive-free, Christmas Clay carries a pleasant roasted scent and mineral-rich taste that make it especially popular around the holidays. Its warm tones and festive aroma give it a comforting, seasonal appeal — a true winter delight for clay lovers who crave something earthy yet special.\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1069\" data-end=\"1078\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1120\"\u003eWeight:\u003c\/strong\u003e Select from 100g and 250g\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1150\" data-end=\"1160\"\u003eShape:\u003c\/strong\u003e Medium, irregular broken pieces with sharp edges\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1223\"\u003eColour:\u003c\/strong\u003e Warm grey to reddish-brown tones\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1271\"\u003eTexture:\u003c\/strong\u003e Crunchy and dense; breaks into endless little shards, never sticky or creamy\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1351\" data-end=\"1369\"\u003eCrunch Factor:\u003c\/strong\u003e 3 — snappy, long-lasting crunch\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1425\"\u003eTaste Profile:\u003c\/strong\u003e Bold cement taste with mild earthiness, faint metallic notes, and a hint of dust aroma when wet\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1524\" data-end=\"1540\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1621\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1635\" data-end=\"1646\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1658\" data-end=\"1687\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally prepared during winter months in India, where seasonal roasted clays are enjoyed for their warmth, mineral richness, and crisp, festive crunch\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53783779115335,"sku":"03050201420","price":2.49,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677387419975,"sku":"0305020142","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677387387207,"sku":"0305020143","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/12_3226fe3b-4ecb-47a0-b7bb-2c7cd1bbd90e.png?v=1762216109"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/2_c8bcb905-435a-4733-8312-84dc83e741f2.png?v=1751313045","url":"https:\/\/earthycrunch.co.uk\/collections\/nakumatt-clay-collection.oembed?page=4","provider":"Earthy Crunch UK","version":"1.0","type":"link"}