{"title":"New and Latest Products","description":"\u003cp\u003eDiscover our newest and latest products. Fresh off the shelf and ready for you to enjoy!\u003c\/p\u003e","products":[{"product_id":"black-candy-balls-hari","title":"Hari's Black Candy Balls - Deep Smoky Indian clay treats","description":"\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHari's Black Candy Balls are a natural Indian clay known for their layered roasted crunch and deeply smoky earthy profile. These handcrafted clay spheres deliver a satisfying sensory experience with notes of charcoal minerals, roasted earth, damp cement, petrichor, and smoky clay, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smoky, crumbly finish with a distinctive roasted earth character appreciated within geophagia and texture-focused communities. Traditionally associated with South Asian clay preparation methods, where mineral-rich clays are blended and roasted to intensify flavour and aroma, these clay balls are valued for their grounding texture, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp roasted shell with a chalky crumbly centre\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Smoky minerals, roasted earth, cement notes, and petrichor\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch\u003c\/strong\u003e \u003cstrong\u003efactor\u003c\/strong\u003e: 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India, South Asia\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest\u003c\/strong\u003e \u003cstrong\u003efor\u003c\/strong\u003e: ASMR, experienced clay enthusiasts, and roasted clay lovers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience:\u003c\/strong\u003e A layered crunch-to-crumble clay with bold smoky depth and rich mineral character\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eSoftens into a smooth earthy paste while retaining its smoky aroma\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma notes: Smoky clay, roasted earth, petrichor, charcoal minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Approximately 100g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Spheres\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Clay Blend (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eInspired by traditional Indian geophagy practices where mineral-rich clays are roasted to enhance texture, aroma, and flavour. Roasted clay varieties remain highly prized for their distinctive smoky profiles and satisfying crunch.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"3x Balls \/ Mini (Up to 20g each)","offer_id":54071363699015,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"3x Balls \/ Regular (Up to 60g each)","offer_id":53048826691911,"sku":"0405060002","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5x Balls \/ Mini (Up to 20g each)","offer_id":54071363731783,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"5x Balls \/ Regular (Up to 60g each)","offer_id":51947922489671,"sku":"0405060003","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_7bb4f52a-b69b-4dc0-9591-975f14fb45b4.png?v=1767575275"},{"product_id":"shree-pots-indian-brown-terracotta-edible-clay-pots","title":"Shree Pots – Earthy Indian Brown Terracotta Edible Clay Pots","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"ab089706-f97f-4834-8c4d-c9ee71d75721\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7cadc4e9-d20d-4319-a3d5-0368fe41e13c\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"rmw5tv\" data-start=\"67\" data-end=\"81\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"83\" data-end=\"1026\"\u003eShree Pots are natural Indian terracotta clay pots known for their super snappy crunch and rich petrichor-heavy earthy profile. These miniature vase-shaped clay pots deliver a satisfying sensory experience with notes of dusty red soil, wet earth, iron-rich minerals, and rain-soaked terracotta, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth creamy breakdown with gentle graininess and a distinctive fired-earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India’s long-standing terracotta vessel traditions, these clay pots are valued for their grounding texture, authentic earthy crunch, and nostalgic monsoon-inspired sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1028\" data-end=\"1043\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1045\" data-end=\"1768\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1057\"\u003eTexture:\u003c\/strong\u003e Super snappy crunch with smooth creamy melt and gentle graininess\u003cbr data-start=\"1123\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1136\"\u003eTaste:\u003c\/strong\u003e Iron-rich terracotta with dusty red soil, wet earth, and petrichor notes\u003cbr data-start=\"1209\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1230\"\u003eCrunch factor:\u003c\/strong\u003e 5 – Very Hard\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1258\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1269\" data-end=\"1272\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1285\"\u003eBest for:\u003c\/strong\u003e Terracotta lovers, ASMR crunches, experienced clay enthusiasts, petrichor fans\u003cbr data-start=\"1364\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1387\"\u003eClay experience:\u003c\/strong\u003e A nostalgic Indian terracotta experience with clean snapping bites that soften into smooth earthy creaminess without sticking.\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1532\" data-is-only-node=\"\"\u003eASMR level:\u003c\/strong\u003e Loud crunch\u003cbr data-start=\"1544\" data-end=\"1547\"\u003e\u003cstrong data-start=\"1547\" data-end=\"1569\"\u003eHydration texture:\u003c\/strong\u003e Soaking deepens the muddy petrichor flavour and softens the clay into a richer earthy crumble\u003cbr data-start=\"1663\" data-end=\"1666\"\u003e\u003cstrong data-start=\"1666\" data-end=\"1682\"\u003eAroma notes:\u003c\/strong\u003e Rain-soaked earth, baked terracotta, dusty red soil, iron minerals, monsoon petrichor\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1770\" data-end=\"1788\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1790\" data-end=\"2505\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1801\"\u003eWeight:\u003c\/strong\u003e Approx. 100g per pot\u003cbr data-start=\"1822\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1835\"\u003eShape:\u003c\/strong\u003e Miniature vase-shaped terracotta pots\u003cbr data-start=\"1873\" data-end=\"1876\"\u003e\u003cstrong data-start=\"1876\" data-end=\"1887\"\u003eColour:\u003c\/strong\u003e Terracotta orange-red\u003cbr data-start=\"1909\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1912\" data-end=\"1928\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2011\" data-end=\"2014\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2025\"\u003eVendor:\u003c\/strong\u003e Lavi\u003cbr data-start=\"2030\" data-end=\"2033\"\u003e\u003cstrong data-start=\"2033\" data-end=\"2062\"\u003eTraditional clay origins:\u003c\/strong\u003e Terracotta clay has been deeply woven into Indian culture for centuries through pottery, storage vessels, cooling pots, and earth-based traditions. In some regions, fired clay was also connected to seasonal cravings and sensory rituals associated with rain, soil, and mineral-rich earth. Shree Pots reflect this heritage through their handcrafted terracotta form, earthy aroma, and grounded clay character.\u003cbr data-start=\"2469\" data-end=\"2472\"\u003e\u003cstrong data-start=\"2472\" data-end=\"2488\" data-is-only-node=\"\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-start=\"1790\" data-end=\"2505\"\u003eASMR\/ Crunch Video\u003c\/h2\u003e\n\u003cp data-start=\"1790\" data-end=\"2505\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=-UVTWmyWs2Q\u0026amp;t=146s\" target=\"_blank\" rel=\"noopener\"\u003eHere\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2507\" data-end=\"2520\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2522\" data-end=\"2905\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53934794408263,"sku":"02050400221","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c9e16d2f-9a94-4c3a-8968-398ae3b0bf09.png?v=1767311938"},{"product_id":"mexican-japanese-peanuts-barro-edible-clay-pebbles","title":"Cacahuates Japones de barro - Mexican Japanese edible soil peanuts\/pebbles","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"74\" data-end=\"88\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"90\" data-end=\"1083\"\u003eMexican Japanese Peanuts – Cacahuates Japones de Barro are natural Mexican terracotta clay treats known for their soft dusty crunch and rich red-earth mineral profile. These tiny hand-moulded pebble-shaped clay balls deliver a satisfying sensory experience with notes of dry desert soil, warm terracotta minerals, sun-baked earth, and subtle dusty sweetness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a fine powdery melt with a distinctive rustic barro character appreciated within geophagia and texture-focused communities. Traditionally inspired by Mexico’s ceramic barro traditions and the cultural influence of cacahuates japoneses, these clay pebbles are valued for their grounding texture, authentic earthy crunch, and playful sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1085\" data-end=\"1100\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1102\" data-end=\"1746\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1114\"\u003eTexture:\u003c\/strong\u003e Soft dusty crunch with fine powdery melt\u003cbr data-start=\"1155\" data-end=\"1158\"\u003e\u003cstrong data-start=\"1158\" data-end=\"1168\"\u003eTaste:\u003c\/strong\u003e Warm red-earth minerals with dry desert soil and subtle earthy sweetness\u003cbr data-start=\"1241\" data-end=\"1244\"\u003e\u003cstrong data-start=\"1244\" data-end=\"1262\"\u003eCrunch factor:\u003c\/strong\u003e 2-3 – Medium\/Soft\u003cbr data-start=\"1278\" data-end=\"1281\"\u003e\u003cstrong data-start=\"1281\" data-end=\"1292\"\u003eOrigin:\u003c\/strong\u003e 🇲🇽 Mexico \/ 🇨🇴 Colombia\u003cbr data-start=\"1320\" data-end=\"1323\"\u003e\u003cstrong data-start=\"1323\" data-end=\"1336\"\u003eBest for:\u003c\/strong\u003e Beginners, collectors, ASMR lovers, soft terracotta texture fans\u003cbr data-start=\"1401\" data-end=\"1404\"\u003e\u003cstrong data-start=\"1404\" data-end=\"1424\"\u003eClay experience:\u003c\/strong\u003e Tiny pebble-style clay treats with a delicate crunch, dusty melt, and grounding terracotta earthiness throughout.\u003cbr data-start=\"1538\" data-end=\"1541\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1556\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1569\" data-end=\"1572\"\u003e\u003cstrong data-start=\"1572\" data-end=\"1594\"\u003eHydration texture:\u003c\/strong\u003e Softens into a deeper red-earth paste with smooth mineral grit\u003cbr data-start=\"1657\" data-end=\"1660\"\u003e\u003cstrong data-start=\"1660\" data-end=\"1676\"\u003eAroma notes:\u003c\/strong\u003e Sun-baked terracotta, dusty clay, dry desert earth, warm mineral soil\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1748\" data-end=\"1766\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1768\" data-end=\"2495\"\u003e\u003cstrong data-start=\"1768\" data-end=\"1779\"\u003eWeight:\u003c\/strong\u003e Selectable options\u003cbr data-start=\"1798\" data-end=\"1801\"\u003e\u003cstrong data-start=\"1801\" data-end=\"1811\"\u003eShape:\u003c\/strong\u003e Round hand-moulded pebble shapes\u003cbr data-start=\"1844\" data-end=\"1847\"\u003e\u003cstrong data-start=\"1847\" data-end=\"1858\"\u003eColour:\u003c\/strong\u003e Warm reddish terracotta with natural matte finish\u003cbr data-start=\"1908\" data-end=\"1911\"\u003e\u003cstrong data-start=\"1911\" data-end=\"1927\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Mexican Barro (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2044\" data-end=\"2047\"\u003e\u003cstrong data-start=\"2047\" data-end=\"2058\"\u003eVendors:\u003c\/strong\u003e Various - Shine Clay, Miku Golosinas, Tierra Cravings\u003cbr data-start=\"2085\" data-end=\"2088\"\u003e\u003cstrong data-start=\"2088\" data-end=\"2117\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by Mexico’s long-standing barro pottery traditions, these clay pebbles are crafted using reclaimed terracotta clay traditionally used in ceramics. Their playful name references cacahuates japoneses, the iconic Mexican snack created through Japanese-Mexican cultural influence, blending craft heritage with earthy sensory traditions.\u003cbr data-start=\"2459\" data-end=\"2462\"\u003e\u003cstrong data-start=\"2462\" data-end=\"2478\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53720866881863,"sku":"0404220215","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53720866914631,"sku":"0404220216","price":10.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53720866947399,"sku":"0404220217","price":22.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a0979c4c-9b56-4991-ae32-156d8cc8357a.png?v=1779571435"},{"product_id":"sedona-red-dirt-coming-soon","title":"Sedona Red Dirt - American earthy gritty dirt","description":"\u003cp data-start=\"43\" data-end=\"856\"\u003eSedona red dirt is one of those finds that makes your inner earth lover pause for a moment. Deep, rich, and naturally vibrant, this iconic Arizona soil delivers that classic dusty red dirt experience in its purest form. It is very dusty and soft with minimal grit, and all of the crunch comes from the naturally rocky texture within the dirt itself. When wet, it releases that unmistakable rain-on-red-soil aroma — think petrichor rising from sunbaked ground after a desert shower. The flavour is richly earthy and reminiscent of fresh topsoil, with an authentic, grounding depth. It does not stick, may contain small plant roots, and colour can vary slightly from batch to batch — a true reflection of its natural origin. No filter needed; it genuinely looks as bold and beautiful in person as it does in photos.\u003c\/p\u003e\n\u003cp data-start=\"43\" data-end=\"856\"\u003e\u003cmeta charset=\"utf-8\"\u003ePlease note: as this is a completely natural soil product, it may contain small twigs, leaves, roots, and other natural debris. It will require cleaning before use.\u003c\/p\u003e\n\u003ch3 data-start=\"858\" data-end=\"868\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"869\" data-end=\"899\"\u003eLoose soil (chunky-dust blend)\u003c\/p\u003e\n\u003ch3 data-start=\"901\" data-end=\"913\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"914\" data-end=\"938\"\u003eVaries by pack selection\u003c\/p\u003e\n\u003ch3 data-start=\"940\" data-end=\"951\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"952\" data-end=\"992\"\u003eNatural broken dirt pieces and fine dust\u003c\/p\u003e\n\u003ch3 data-start=\"994\" data-end=\"1006\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1007\" data-end=\"1046\"\u003eDeep, rich red (batch variations occur)\u003c\/p\u003e\n\u003ch3 data-start=\"1048\" data-end=\"1061\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1062\" data-end=\"1131\"\u003eVery dusty, soft, light fine grit, non-sticky, occasional small roots\u003c\/p\u003e\n\u003ch3 data-start=\"1133\" data-end=\"1152\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1153\" data-end=\"1222\"\u003eLight to moderate crunch from natural rocky particles within the soil\u003c\/p\u003e\n\u003ch3 data-start=\"1224\" data-end=\"1243\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1244\" data-end=\"1321\"\u003eRich dusty dirt, fresh topsoil, earthy depth, rain on warm red soil when damp\u003c\/p\u003e\n\u003ch3 data-start=\"1323\" data-end=\"1340\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1341\" data-end=\"1415\"\u003eNatural red desert soil (may contain small plant roots and natural debris)\u003c\/p\u003e\n\u003ch3 data-start=\"1417\" data-end=\"1440\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1441\" data-end=\"1464\"\u003eUnited States (Arizona)\u003c\/p\u003e\n\u003ch3 data-start=\"1466\" data-end=\"1478\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1479\" data-end=\"1493\"\u003eMervina Nelson\u003c\/p\u003e\n\u003ch3 data-start=\"1495\" data-end=\"1525\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1526\" data-end=\"1666\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSourced from the red desert soils of Sedona, Arizona — a region globally recognised for its iron-rich earth and striking crimson landscapes.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53667363455303,"sku":"05071803841","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53667363520839,"sku":"05071803843","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53667363553607,"sku":"05071803844","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_43469100-8075-4550-bd12-af69c273f555.png?v=1772395382"},{"product_id":"pretoria-caramel-south-african-edible-clay","title":"Pretoria Caramel – Creamy South African edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePretoria Caramel is a natural South African clay known for its dense crunch and rich, mineral-forward earthy profile. Sourced from the Pretoria region and often associated with traditional African caramel clays and calaba-style earths, these golden-brown chunks deliver a satisfying sensory experience with notes of baked clay, toasted soil, warm minerals, and subtle smoky undertones. Certain pieces soften into a creamy, melt-like texture as they warm, creating the distinctive caramel-clay experience that makes this variety especially sought after.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture offers a dense, compact finish with occasional layered breaks and a naturally grounding earth character appreciated within geophagia and texture-focused communities. Traditionally associated with Southern African clay traditions, Pretoria Caramel is valued for its authentic earthy crunch, warm mineral depth, and slow sensory enjoyment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense compact chunks with a strong crunch and occasional creamy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Baked clay, toasted soil, warm minerals, subtle smokiness, earthy richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇿🇦 South Africa, Pretoria Region\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, earthy flavour enthusiasts, slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A rich, mineral-heavy clay that combines a firm crunch with occasional creamy caramel-like melts for a deeply satisfying sensory experience.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a creamy, slightly muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm earth, baked clay, dusty minerals, toasted soil, faint smoke\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm caramel brown to deep earthy brown with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ndivhuwos Crunch Clay\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Caramel-style clays have been enjoyed across parts of Southern and West Africa for generations. Often associated with calaba and African kaolin traditions, these mineral-rich earths are valued for their dense texture, earthy flavour, and naturally warming aroma. Their colour, density, and flavour can vary naturally from batch to batch, reflecting the unique character of the soils from which they are sourced.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":53996882395463,"sku":"03012502040","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53891751379271,"sku":"03012502041","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460371145031,"sku":"03012502042","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460371177799,"sku":"03012502043","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_35afd0be-85ee-4caa-b951-23dff55986a3.png?v=1778509695"},{"product_id":"choco-clay-south-african-natural-edible-clay","title":"South African Choco Clay","description":"\u003ch2 data-end=\"67\" data-start=\"53\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"591\" data-start=\"69\"\u003eChoco Clay is a natural South African clay known for its gentle crunch and rich, cocoa-toned earthy profile. Sourced from the mineral-rich soils of the Pretoria region, these irregular brown chunks deliver a smooth sensory experience with notes of earthy minerals, subtle tanginess, creamy clay, and faint chocolate-like undertones. The texture offers a clean, creamy finish that softens beautifully as it breaks down, making it particularly appealing to those who enjoy smoother clay experiences with a little complexity.\u003c\/p\u003e\n\u003cp data-end=\"1004\" data-start=\"593\"\u003eNaturally unrefined and minimally processed, Choco Clay showcases the authentic character of South African earth. Its deep brown colour, soft crunch, and mellow mineral flavour create a comforting, grounding experience that feels both rich and approachable. Traditionally associated with Southern African clay traditions, it is valued for its smooth texture, natural mineral content, and slow sensory enjoyment.\u003c\/p\u003e\n\u003ch2 data-end=\"1021\" data-start=\"1006\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1673\" data-start=\"1023\"\u003e\u003cstrong data-end=\"1035\" data-start=\"1023\"\u003eTexture:\u003c\/strong\u003e Smooth, creamy chunks with a gentle crunch and soft melt\u003cbr data-end=\"1095\" data-start=\"1092\"\u003e\u003cstrong data-end=\"1105\" data-start=\"1095\"\u003eTaste:\u003c\/strong\u003e Earthy minerals, subtle tang, creamy clay, faint cocoa-like undertones\u003cbr data-end=\"1179\" data-start=\"1176\"\u003e\u003cstrong data-end=\"1197\" data-start=\"1179\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-end=\"1216\" data-start=\"1213\"\u003e\u003cstrong data-end=\"1227\" data-start=\"1216\"\u003eOrigin:\u003c\/strong\u003e 🇿🇦 South Africa, Pretoria Region\u003cbr data-end=\"1265\" data-start=\"1262\"\u003e\u003cstrong data-end=\"1278\" data-start=\"1265\"\u003eBest for:\u003c\/strong\u003e Beginners, smooth clay lovers, slow sensory enjoyment\u003cbr data-end=\"1335\" data-start=\"1332\"\u003e\u003cstrong data-end=\"1355\" data-start=\"1335\"\u003eClay experience:\u003c\/strong\u003e A mellow, creamy clay with gentle crunch and rich earthy character that softens beautifully as you explore it.\u003cbr data-end=\"1469\" data-start=\"1466\"\u003e\u003cstrong data-end=\"1484\" data-start=\"1469\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-end=\"1500\" data-start=\"1497\"\u003e\u003cstrong data-end=\"1522\" data-start=\"1500\"\u003eHydration texture:\u003c\/strong\u003e Becomes silky, creamy, and exceptionally smooth when dampened\u003cbr data-end=\"1587\" data-start=\"1584\"\u003e\u003cstrong data-end=\"1603\" data-start=\"1587\"\u003eAroma notes:\u003c\/strong\u003e Earthy minerals, damp soil, subtle cocoa notes, natural clay richness\u003c\/p\u003e\n\u003ch2 data-end=\"1693\" data-start=\"1675\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"1693\" data-start=\"1675\" data-section-id=\"1c9do4s\"\u003e\u003cstrong data-end=\"1732\" data-start=\"1722\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks and broken pieces\u003cbr data-end=\"1778\" data-start=\"1775\"\u003e\u003cstrong data-end=\"1789\" data-start=\"1778\"\u003eColour:\u003c\/strong\u003e Chocolate-brown to deep earthy brown with natural variation\u003cbr data-end=\"1852\" data-start=\"1849\"\u003e\u003cstrong data-end=\"1868\" data-start=\"1852\"\u003eIngredients:\u003c\/strong\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1957\" data-start=\"1954\"\u003e\u003cstrong data-end=\"1968\" data-start=\"1957\"\u003eVendor:\u003c\/strong\u003e Ndivhuwos Crunch Clay\u003cbr data-end=\"1988\" data-start=\"1985\"\u003e\u003cstrong data-end=\"2017\" data-start=\"1988\"\u003eTraditional clay origins:\u003c\/strong\u003e Brown mineral clays have long been valued across Southern Africa for their smooth texture, mineral richness, and earthy flavour. Naturally sourced clays such as Choco Clay remain popular within traditional earth-clay practices and sensory-focused clay communities.\u003cbr data-end=\"2285\" data-start=\"2282\"\u003e\u003cstrong data-end=\"2301\" data-start=\"2285\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2333\" data-start=\"2320\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2718\" data-start=\"2335\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-25g)","offer_id":54051404185927,"sku":"03012502000","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891752657223,"sku":"03012502001","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460377993543,"sku":"03012502002","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460378026311,"sku":"03012502003","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b5bbeea5-c86a-49f7-b814-9219064f3480.png?v=1778509682"},{"product_id":"south-african-red-clay-iron-rich-edible-clay-chunks","title":"South African Red Clay - Iron-Rich South African edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSouth African Red Clay is a natural iron-rich earth clay sourced from the Pretoria region and traditionally known as Ibomvu. Recognised for its striking red colour and distinctive mineral profile, this clay delivers a satisfying sensory experience with notes of warm earth, iron-rich minerals, rain-soaked soil, and subtle sour undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese naturally broken chunks offer a firm bite with a gentle sandy crunch that gradually softens into a smooth, creamy texture. The high iron content gives the clay its vivid red appearance while contributing to its deep earthy flavour and characteristic mineral warmth. As moisture builds, the texture transforms from crisp and slightly sandy to soft and velvety, creating a balanced experience that combines crunch, creaminess, and rich earthiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with Southern African cultural practices, Ibomvu has long been valued for its connection to the land, its vibrant colour, and its naturally grounding sensory qualities. Today it remains popular among clay enthusiasts who appreciate authentic red earth flavours and mineral-rich clay experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm chunks with a gentle sandy crunch and creamy melt-down\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy minerals, iron-rich red soil, subtle sourness, warm earth notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇿🇦 South Africa, Pretoria\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fans of red earth clays, mineral-rich flavours, and balanced crunch-to-cream textures\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A classic iron-rich clay offering earthy depth, gentle crunch, and a smooth creamy finish\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a creamy, velvety clay with lingering mineral richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red earth, petrichor, iron minerals, warm soil, rain-soaked clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular natural chunks and broken pieces\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bright red to deep iron-red with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural South African Red Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor: \u003c\/span\u003e\u003c\/strong\u003eNdivhuwo's Crunch Clay\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Known locally as Ibomvu, this iron-rich red clay has been valued across Southern Africa for generations. Its distinctive colour and mineral content have made it an important material in traditional cultural practices, while its earthy flavour and texture continue to appeal to modern clay enthusiasts.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-25g)","offer_id":54051917365575,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891759571271,"sku":"03012502011","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460380254535,"sku":"03012502012","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460380287303,"sku":"03012502013","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_008fb60e-034d-4326-8c60-bdded954c8de.png?v=1778509673"},{"product_id":"african-peach-clay-coming-soon","title":"South African Peach Clay","description":"\u003cp data-start=\"116\" data-end=\"485\"\u003eSouth African Peach Clay is a soft, mineral-rich edible clay sourced from Pretoria, prized for its delicate, warm peach-orange tones and gentle, earthy flavour. Rich in kaolinite and naturally infused with iron oxides, this clay sits between the creamy whites of ingceke and the deep reds of Letsoku, offering a visually appealing and subtly sweet-tasting experience.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"832\"\u003eIn its natural form, the clay breaks into irregular chunks that are soft yet slightly firm, providing a mild crunch that quickly softens in the mouth. Moisture enhances its creamy, almost melt-in-the-mouth texture, releasing subtle earthy, mineral notes balanced by a delicate sweetness reminiscent of toasted soil or light caramel undertones.\u003c\/p\u003e\n\u003cp data-start=\"834\" data-end=\"1276\"\u003ePeach Clay carries both cultural and practical significance: it is traditionally used in Xhosa rites of passage, as a skin cleanser, and for sun protection. Its natural mineral content also makes it a popular choice for edible clay enthusiasts seeking a smooth, gentle, and aesthetically vibrant experience. Each batch is unrefined, so colour, texture, and taste may vary slightly, reflecting the natural variability of South African soils.\u003c\/p\u003e\n\u003chr data-start=\"1278\" data-end=\"1281\"\u003e\n\u003ch3 data-start=\"1283\" data-end=\"1293\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1294\" data-end=\"1320\"\u003eIrregular natural chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1322\" data-end=\"1334\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1335\" data-end=\"1367\"\u003eAvailable in 100g or 250g bags\u003c\/p\u003e\n\u003ch3 data-start=\"1369\" data-end=\"1380\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1381\" data-end=\"1420\"\u003eBroken chunks and soft natural pieces\u003c\/p\u003e\n\u003ch3 data-start=\"1422\" data-end=\"1434\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1435\" data-end=\"1492\"\u003ePale peach to warm orange, with occasional deeper tones\u003c\/p\u003e\n\u003ch3 data-start=\"1494\" data-end=\"1507\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1508\" data-end=\"1577\"\u003eSoft, slightly firm; becomes creamy or melt-in-the-mouth when moist\u003c\/p\u003e\n\u003ch3 data-start=\"1579\" data-end=\"1598\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1599\" data-end=\"1634\"\u003eLight crunch that softens quickly\u003c\/p\u003e\n\u003ch3 data-start=\"1636\" data-end=\"1655\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1656\" data-end=\"1741\"\u003eEarthy, mineral-rich, subtle sweetness, toasted soil undertones, creamy peach notes\u003c\/p\u003e\n\u003ch3 data-start=\"1743\" data-end=\"1760\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1761\" data-end=\"1806\"\u003e100% natural South African clay (unrefined)\u003c\/p\u003e\n\u003ch3 data-start=\"1808\" data-end=\"1831\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1832\" data-end=\"1864\"\u003eSouth Africa (Pretoria region)\u003c\/p\u003e\n\u003ch3 data-start=\"1866\" data-end=\"1878\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1879\" data-end=\"1903\"\u003eNdivhuwo's Crunch Clay\u003c\/p\u003e\n\u003ch3 data-start=\"1905\" data-end=\"1935\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1936\" data-end=\"2335\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePeach-colored clays, part of the Letsoku and ingceke families, have long been used in Southern African cultures for traditional rituals, skincare, and artistic purposes. They are valued for cleansing, exfoliating, and sun protection, as well as for their gentle, edible qualities. Being naturally sourced, small impurities may occasionally be present and pieces should be checked before consumption.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53891759505735,"sku":"03012502101","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460380778823,"sku":"03012502102","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460380811591,"sku":"03012502103","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1cebb743-0e53-492a-8103-d752be49f98f.png?v=1778509586"},{"product_id":"african-sour-white-clay-coming-soon","title":"South African Sour White Clay","description":"\u003cp data-start=\"107\" data-end=\"409\"\u003eSour White Clay from Pretoria is a kaolin-based edible clay celebrated for its smooth, silky texture and distinctly tangy flavour. Its soft, pale-white hue and creamy consistency make it a standout in the world of South African clays, offering a sensory experience that is both refreshing and earthy.\u003c\/p\u003e\n\u003cp data-start=\"411\" data-end=\"807\"\u003eDry pieces are slightly firm but crumble easily, transforming into a soft, melt-in-the-mouth texture when chewed or moistened. The flavour is characteristically sour and mineral-rich, often accompanied by a damp earth or subtle petrichor aroma reminiscent of soil after rain. This combination of tangy taste and silky texture gives Sour White Clay its unique appeal for edible clay enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"1161\"\u003eTraditionally, this clay is consumed for pleasure, as part of geophagic practices, or for its reputed health benefits, including soothing stomach discomfort, combating acidity, and alleviating nausea. Its high mineral content, particularly kaolinite, also makes it a naturally nutrient-rich option for those seeking a pure, unrefined clay experience.\u003c\/p\u003e\n\u003chr data-start=\"1163\" data-end=\"1166\"\u003e\n\u003ch3 data-start=\"1168\" data-end=\"1178\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1179\" data-end=\"1212\"\u003eIrregular chunks or small lumps\u003c\/p\u003e\n\u003ch3 data-start=\"1214\" data-end=\"1226\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1227\" data-end=\"1259\"\u003eAvailable in 100g or 250g bags\u003c\/p\u003e\n\u003ch3 data-start=\"1261\" data-end=\"1272\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1273\" data-end=\"1314\"\u003eNatural broken pieces, slightly crumbly\u003c\/p\u003e\n\u003ch3 data-start=\"1316\" data-end=\"1328\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1329\" data-end=\"1350\"\u003eWhite to pale cream\u003c\/p\u003e\n\u003ch3 data-start=\"1352\" data-end=\"1365\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1366\" data-end=\"1436\"\u003eSmooth, powdery when dry; becomes soft, creamy, and silky when moist\u003c\/p\u003e\n\u003ch3 data-start=\"1438\" data-end=\"1457\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1458\" data-end=\"1514\"\u003eLight, delicate crunch that quickly melts in the mouth\u003c\/p\u003e\n\u003ch3 data-start=\"1516\" data-end=\"1535\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1536\" data-end=\"1604\"\u003eTangy, sour, mineral-rich, damp-earth undertones, subtle petrichor\u003c\/p\u003e\n\u003ch3 data-start=\"1606\" data-end=\"1623\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1624\" data-end=\"1676\"\u003e100% natural South African kaolin clay (unrefined)\u003c\/p\u003e\n\u003ch3 data-start=\"1678\" data-end=\"1701\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1702\" data-end=\"1734\"\u003eSouth Africa (Pretoria region)\u003c\/p\u003e\n\u003ch3 data-start=\"1736\" data-end=\"1748\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1749\" data-end=\"1773\"\u003eNdivhuwo's Crunch Clay\u003c\/p\u003e\n\u003ch3 data-start=\"1775\" data-end=\"1805\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1806\" data-end=\"2190\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSour White Clay has deep roots in Southern African geophagic traditions, valued for both edible enjoyment and traditional health uses. Known for its high kaolinite content, it has historically been consumed to soothe digestive issues and provide essential minerals. Being naturally sourced, small impurities may occasionally be present and pieces should be checked before consumption.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53891759898951,"sku":"03012502031","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460381303111,"sku":"03012502032","price":7.59,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53460381335879,"sku":"03012502033","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5559234a-1723-43cb-89e2-1de2078cc709.png?v=1778509665"},{"product_id":"pretoria-light-brown-south-african-edible-clay","title":"Pretoria Light Brown – Creamy South African edible clay","description":"\u003ch3 data-section-id=\"3h1ku8\" data-start=\"61\" data-end=\"76\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-start=\"78\" data-end=\"412\"\u003ePretoria Light Brown is a natural South African clay known for its firm, satisfying crunch and creamy caramel-earth profile. Sourced from the mineral-rich soils surrounding Pretoria, these irregular clay chunks deliver a sensory experience that begins with a clean, sturdy snap before gradually softening into a smooth, creamy finish.\u003c\/p\u003e\n\u003cp data-start=\"414\" data-end=\"887\"\u003eThe flavour is deeply earthy yet approachable, combining mineral-rich clay notes with subtle caramel warmth and occasional gentle tanginess. As the clay breaks down, it develops a rich, velvety mouthfeel that many enthusiasts associate with classic Southern African earth clays. Naturally sun-dried and unrefined, each batch reflects the character of the landscape from which it originates, with slight variations in colour, density, and flavour adding to its authenticity.\u003c\/p\u003e\n\u003cp data-start=\"889\" data-end=\"1055\"\u003eTraditionally associated with Southern African geophagy practices, Pretoria Light Brown is valued for its balance of crunch, creaminess, and grounding earthy flavour.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1057\" data-end=\"1073\"\u003eKey features\u003c\/h3\u003e\n\u003cp data-start=\"1075\" data-end=\"1707\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1087\"\u003eTexture:\u003c\/strong\u003e Firm crunchy chunks with a creamy, melt-down finish\u003cbr data-start=\"1139\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1142\" data-end=\"1152\"\u003eTaste:\u003c\/strong\u003e Earthy minerals, caramel warmth, subtle tang, creamy clay notes\u003cbr data-start=\"1216\" data-end=\"1219\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1237\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1248\" data-end=\"1251\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1262\"\u003eOrigin:\u003c\/strong\u003e 🇿🇦 South Africa, Pretoria\u003cbr data-start=\"1290\" data-end=\"1293\"\u003e\u003cstrong data-start=\"1293\" data-end=\"1306\"\u003eBest for:\u003c\/strong\u003e Fans of creamy earth clays, balanced crunch, and traditional African clay profiles\u003cbr data-start=\"1389\" data-end=\"1392\"\u003e\u003cstrong data-start=\"1392\" data-end=\"1412\"\u003eClay experience:\u003c\/strong\u003e A satisfying transition from crisp crunch to smooth creamy melt with rich earthy depth\u003cbr data-start=\"1499\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1502\" data-end=\"1517\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1528\" data-end=\"1531\"\u003e\u003cstrong data-start=\"1531\" data-end=\"1553\"\u003eHydration texture:\u003c\/strong\u003e Softens into a creamy, slightly muddy consistency when dampened\u003cbr data-start=\"1617\" data-end=\"1620\"\u003e\u003cstrong data-start=\"1620\" data-end=\"1636\"\u003eAroma notes:\u003c\/strong\u003e Earthy minerals, warm soil, caramelised clay, subtle rain-soaked earth\u003c\/p\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1709\" data-end=\"1728\"\u003eProduct details\u003c\/h3\u003e\n\u003cp data-section-id=\"bs82nj\" data-start=\"1709\" data-end=\"1728\"\u003e\u003cstrong data-start=\"1757\" data-end=\"1767\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1792\" data-end=\"1795\"\u003e\u003cstrong data-start=\"1795\" data-end=\"1806\"\u003eColour:\u003c\/strong\u003e Light caramel brown to soft chocolate brown with natural variation\u003cbr data-start=\"1873\" data-end=\"1876\"\u003e\u003cstrong data-start=\"1876\" data-end=\"1892\"\u003eIngredients:\u003c\/strong\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1978\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1981\" data-end=\"1992\"\u003eVendor:\u003c\/strong\u003e Ndivhuwos Crunch Clay\u003cbr data-start=\"2009\" data-end=\"2012\"\u003e\u003cstrong data-start=\"2012\" data-end=\"2041\"\u003eTraditional clay origins:\u003c\/strong\u003e Light brown earth clays have long been enjoyed across parts of Southern Africa for their distinctive texture, mineral richness, and earthy flavour. Naturally sun-dried and minimally processed, these clays remain closely connected to traditional geophagy practices and regional earth-eating customs.\u003cbr data-start=\"2340\" data-end=\"2343\"\u003e\u003cstrong data-start=\"2343\" data-end=\"2359\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2378\" data-end=\"2392\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2394\" data-end=\"2777\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-25g)","offer_id":54051233333575,"sku":"03012502060","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891761963335,"sku":"03012502061","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460381696327,"sku":"03012502062","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460381729095,"sku":"03012502063","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e6fad526-712b-4477-a6fc-a50f2e177561.png?v=1778509653"},{"product_id":"south-african-purple-clay-edible-clay","title":"South African Purple Clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"99\" data-end=\"114\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"116\" data-end=\"761\"\u003e\u003cstrong data-start=\"116\" data-end=\"128\"\u003eTexture:\u003c\/strong\u003e Soft chalk-like crunch with powdery creamy breakdown\u003cbr data-start=\"181\" data-end=\"184\"\u003e\u003cstrong data-start=\"184\" data-end=\"202\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"218\" data-end=\"221\"\u003e\u003cstrong data-start=\"221\" data-end=\"231\"\u003eTaste:\u003c\/strong\u003e Very mild, clean mineral flavour with barely noticeable earthy notes\u003cbr data-start=\"300\" data-end=\"303\"\u003e\u003cstrong data-start=\"303\" data-end=\"315\"\u003eSensory:\u003c\/strong\u003e Dusty soft crunch that melts into a creamy paste-like texture\u003cbr data-start=\"377\" data-end=\"380\"\u003e\u003cstrong data-start=\"380\" data-end=\"391\"\u003eOrigin:\u003c\/strong\u003e South Africa 🇿🇦, Pretoria region\u003cbr data-start=\"426\" data-end=\"429\"\u003e\u003cstrong data-start=\"429\" data-end=\"438\"\u003eUses:\u003c\/strong\u003e Ideal for texture-focused sensory enjoyment, gentle crunch cravings, and soft melt experiences\u003cbr data-start=\"533\" data-end=\"536\"\u003e\u003cstrong data-start=\"536\" data-end=\"556\"\u003eClay Experience:\u003c\/strong\u003e Best suited to those who enjoy mild, low-flavour clays with soft chalky textures. Beginner-friendly due to its gentle flavour profile and easy breakdown, offering a clean, calming, texture-led experience.\u003c\/p\u003e\n\u003chr data-start=\"763\" data-end=\"766\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"768\" data-end=\"787\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"789\" data-end=\"1294\"\u003eSouth African Purple Clay from the Pretoria region is a naturally iron-rich clay traditionally associated with the Letsoku family of Southern African clays. Known for its striking aubergine-purple colouring, this clay has historically been appreciated across various communities for cultural, cosmetic, and traditional uses. The current batch leans heavily into texture rather than flavour, making it especially appealing for those who enjoy soft crunches and creamy melt-downs over bold earthy intensity.\u003c\/p\u003e\n\u003cp data-start=\"1296\" data-end=\"1646\"\u003eFormed into irregular natural chunks, the clay delivers a gentle chalk-like bite that quickly softens into a fine powder before turning creamy when moist. While previous batches may have carried deeper earthy or smoky undertones, this particular harvest is noticeably more neutral, with only the faintest mineral presence lingering in the background.\u003c\/p\u003e\n\u003cp data-start=\"1648\" data-end=\"1985\"\u003eIts deep purple hue comes from naturally occurring iron oxides within the soil, sometimes showing subtle red or yellow variations depending on the deposit. For collectors and sensory enthusiasts, this clay offers a clean, understated experience centred on softness, crumble, and texture progression rather than strong flavour complexity.\u003c\/p\u003e\n\u003chr data-start=\"1987\" data-end=\"1990\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1992\" data-end=\"2011\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"2013\" data-end=\"2415\"\u003eThis clay delivers a soft, powdery crunch more reminiscent of delicate chalk than dense earth-heavy clay. The chunks break easily with minimal resistance, producing a dry dusty crumble that disperses smoothly across the palate. Rather than snapping sharply, the texture gently collapses into fine mineral powder before slowly transforming into a creamy, paste-like consistency when exposed to moisture.\u003c\/p\u003e\n\u003cp data-start=\"2417\" data-end=\"2692\"\u003eThe experience is light, airy, and soothing, with very little grit or graininess. Its texture progression moves quickly from soft crunch to melt, making it especially satisfying for those who prefer gentler sensory experiences over aggressive crunches or dense compact clays.\u003c\/p\u003e\n\u003chr data-start=\"2694\" data-end=\"2697\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2699\" data-end=\"2715\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2717\" data-end=\"3010\"\u003eFlavour is extremely mild in the current batch, with almost no dominant earthy profile. The overall taste is clean, neutral, and mineral-led, carrying only the faintest hint of natural clay undertones in the background. Any smoky, damp-soil, or iron-rich notes are very subtle and understated.\u003c\/p\u003e\n\u003cp data-start=\"3012\" data-end=\"3303\"\u003eThe aroma is similarly soft and quiet, with a light dry mineral scent that stays neutral throughout chewing. As the clay breaks down, the flavour remains delicate and minimal, allowing the powdery texture and creamy finish to take centre stage rather than strong earthiness or mineral depth.\u003c\/p\u003e\n\u003chr data-start=\"3305\" data-end=\"3308\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3310\" data-end=\"3332\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3334\" data-end=\"3964\"\u003e\u003cstrong data-start=\"3334\" data-end=\"3345\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g bags\u003cbr data-start=\"3376\" data-end=\"3379\"\u003e\u003cstrong data-start=\"3379\" data-end=\"3389\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks and broken pieces\u003cbr data-start=\"3432\" data-end=\"3435\"\u003e\u003cstrong data-start=\"3435\" data-end=\"3446\"\u003eColour:\u003c\/strong\u003e Aubergine-purple with occasional reddish or yellow undertones\u003cbr data-start=\"3508\" data-end=\"3511\"\u003e\u003cstrong data-start=\"3511\" data-end=\"3527\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3590\" data-end=\"3593\"\u003e\u003cstrong data-start=\"3593\" data-end=\"3604\"\u003eVendor:\u003c\/strong\u003e Ndivhuwo's Crunch Clay\u003cbr data-start=\"3627\" data-end=\"3630\"\u003e\u003cstrong data-start=\"3630\" data-end=\"3659\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Purple Letsoku clay has long been used across Southern African communities including Sotho-Tswana, Xhosa, Swati, Shona, and Venda cultures for traditional medicinal, cosmetic, and ritual practices. Naturally sourced clays may occasionally contain small impurities and should always be checked before use.\u003c\/p\u003e\n\u003chr data-start=\"3966\" data-end=\"3969\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3971\" data-end=\"3984\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3986\" data-end=\"4369\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003chr data-start=\"4371\" data-end=\"4374\"\u003e\n\u003ch2 data-section-id=\"tzypyf\" data-start=\"4376\" data-end=\"4399\"\u003eSEO Meta Description\u003c\/h2\u003e\n\u003cp data-start=\"4401\" data-end=\"4696\"\u003eSouth African Purple Clay, Pica Edible Clay for eating, soft powdery creamy chalk texture, neutral clean mineral dusty flavour, Crunch Cravings. Edible clay, Natural clay, Crunchy, Earthy, Roasted clay, Smoked clay, Crunchy texture, Earthy taste, Clay chunks, Clay bites, Chalk, Pica, Geophagia.\u003c\/p\u003e\n\u003cp data-start=\"4698\" data-end=\"4880\"\u003eIdeal for texture-led sensory experiences, crunch cravings, and mild mineral flavour profiles associated with natural clay, edible clay, chalk, pica, and geophagia-related interests.\u003c\/p\u003e\n\u003cp data-start=\"4882\" data-end=\"5023\"\u003ePerfect for satisfying soft mineral-rich textures and gentle creamy breakdown experiences linked to clay consumption and sensory exploration.\u003c\/p\u003e\n\u003cp data-start=\"5025\" data-end=\"5165\"\u003eCan be enjoyed dry for a soft dusty crunch and delicate crumble, or hydrated to explore creamy paste-like textures with clean mineral tones.\u003c\/p\u003e\n\u003cp data-start=\"5167\" data-end=\"5277\"\u003eSuitable for slow, mindful enjoyment and personal rituals often associated with pica and geophagia behaviours.\u003c\/p\u003e\n\u003cp data-start=\"5279\" data-end=\"5401\"\u003eA versatile option for both soft crunch-focused and melt-to-paste experiences depending on preparation\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":53891758850375,"sku":"03012502020","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53895755596103,"sku":"03012502021","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460382155079,"sku":"03012502022","price":7.49,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460382187847,"sku":"03012502023","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c4ee18fa-6393-483c-966a-e9cb47e5602f.png?v=1778509604"},{"product_id":"african-soft-peach-clay-coming-soon","title":"South African Soft Peach Clay","description":"\u003cp data-start=\"107\" data-end=\"420\"\u003eSoft Peach Clay from Pretoria is a gentle, edible clay prized for its soft, slightly sticky texture and warm peachy tones. This South African clay offers a unique sensory experience, combining a mild crunch with a creamy, melt-in-the-mouth consistency that many enthusiasts describe as comforting and indulgent.\u003c\/p\u003e\n\u003cp data-start=\"422\" data-end=\"801\"\u003eThe clay naturally forms small, irregular chunks that are easy to handle and enjoy. Its colour ranges from pale peach to light caramel, reflecting the iron-rich South African soils from which it is sourced. When moistened, the clay becomes smooth and creamy, releasing subtle earthy and mineral flavours with a faint sweet undertone reminiscent of toasted soil or soft caramel.\u003c\/p\u003e\n\u003chr data-start=\"1062\" data-end=\"1065\"\u003e\n\u003ch3 data-start=\"1067\" data-end=\"1077\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1078\" data-end=\"1101\"\u003eIrregular soft chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1103\" data-end=\"1115\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1116\" data-end=\"1148\"\u003eAvailable in 100g or 250g bags\u003c\/p\u003e\n\u003ch3 data-start=\"1150\" data-end=\"1161\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1162\" data-end=\"1201\"\u003eNatural soft pieces, slightly crumbly\u003c\/p\u003e\n\u003ch3 data-start=\"1203\" data-end=\"1215\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1216\" data-end=\"1251\"\u003ePale peach to light caramel brown\u003c\/p\u003e\n\u003ch3 data-start=\"1253\" data-end=\"1266\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1267\" data-end=\"1343\"\u003eSoft, slightly sticky, creamy; gentle melt-in-the-mouth, with light crunch\u003c\/p\u003e\n\u003ch3 data-start=\"1345\" data-end=\"1364\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1365\" data-end=\"1413\"\u003eLight crunch that softens quickly in the mouth\u003c\/p\u003e\n\u003ch3 data-start=\"1415\" data-end=\"1434\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1435\" data-end=\"1507\"\u003eEarthy, mineral-rich, creamy, lightly sweet, subtle toasted soil notes\u003c\/p\u003e\n\u003ch3 data-start=\"1509\" data-end=\"1526\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1527\" data-end=\"1572\"\u003e100% natural South African clay (unrefined)\u003c\/p\u003e\n\u003ch3 data-start=\"1574\" data-end=\"1597\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1598\" data-end=\"1630\"\u003eSouth Africa (Pretoria region)\u003c\/p\u003e\n\u003ch3 data-start=\"1632\" data-end=\"1644\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1645\" data-end=\"1669\"\u003eNdivhuwo's Crunch Clay\u003c\/p\u003e\n\u003ch3 data-start=\"1671\" data-end=\"1701\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1702\" data-end=\"2074\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSoft peach clays are part of a wider Southern African tradition of edible and cosmetic clays. They are valued for gentle texture, mineral content, and mild flavour, and are sometimes used for personal consumption, skin cleansing, or artistic purposes. As with all natural clays, small impurities may occasionally be present and pieces should be checked before consumption.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53891756392775,"sku":"03012502091","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460413186375,"sku":"03012502092","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460413219143,"sku":"03012502093","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_dee0ffa6-2dbe-44bd-a299-a0a45eabfa2a.png?v=1778509581"},{"product_id":"pretoria-soft-brown-creamy-south-african-edible-clay","title":"Pretoria Soft Brown – Creamy South African edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePretoria Brown is a natural South African clay known for its soft crunch and rich earthy profile. Sourced from the mineral-rich soils of the Pretoria region, these irregular clay chunks deliver a comforting sensory experience with notes of damp earth, roasted nuts, mineral-rich soil, and subtle caramel undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike harder terracotta-style clays, Pretoria Brown leans towards a smoother, more melt-focused texture. The chunks break easily with a gentle snap before softening into a creamy, silky finish that coats the palate without grit or heaviness. Natural variations in colour and density create a diverse texture experience, ranging from soft crumbles to occasional firmer crunchy pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with Southern African clay traditions, this clay is valued for its grounding texture, natural mineral character, and satisfying earthy flavour. Its smooth breakdown and approachable profile make it particularly appealing to those who enjoy softer clays and creamy melts.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crunchy chunks with silky creamy melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy minerals, damp soil, nutty notes, subtle caramel undertones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇿🇦 South Africa, Pretoria Region\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners, soft clay lovers, creamy texture enthusiasts, slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A smooth, comforting clay that combines a gentle crunch with a rich earthy flavour and creamy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes exceptionally silky and smooth with a creamy melt-in-the-mouth texture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Damp earth, fresh soil, minerals, subtle roasted nuttiness\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and naturally broken pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light caramel through to rich brown tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ndivhuwos Crunch Clay\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft brown clays have long been appreciated throughout Southern Africa for their smooth texture, mineral richness, and earthy flavour. Traditionally gathered from local clay deposits, they remain popular within both sensory clay traditions and regional earth-material practices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-25g)","offer_id":54051261448519,"sku":"03012502070","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891760062791,"sku":"03012502071","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460413776199,"sku":"03012502072","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460413808967,"sku":"03012502073","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6fbe2bba-608b-4839-8c8d-7ae876cb96e9.png?v=1778509495"},{"product_id":"pretoria-sandy-brown-caramel-south-african-edible-clay","title":"Pretoria Sandy Brown – Caramel South African Clay Chunks","description":"\u003ch3 data-section-id=\"3h1ku8\" data-start=\"154\" data-end=\"169\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-start=\"171\" data-end=\"702\"\u003ePretoria Sandy Brown is a natural South African clay known for its dense crunch and rich caramel-earth profile. Sourced from the mineral-rich soils of the Pretoria region, these irregular clay chunks deliver a bold sensory experience with notes of baked earth, warm minerals, toasted soil, and subtle smoky undertones. The texture begins with a firm, compact snap before gradually softening into a creamy, earthy melt, creating the distinctive \"caramel clay\" experience that has made this variety so popular among clay enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"704\" data-end=\"1174\"\u003eNaturally unrefined and sun-dried, Pretoria Sandy Brown showcases the authentic character of South African earth clays. Its warm brown colour, satisfying density, and lingering mineral flavour make it particularly appealing to those who enjoy traditional African clay varieties with strong earthy depth and a smooth finish. Traditionally associated with Southern African geophagy practices, it is valued for its grounding texture, rich aroma, and slow sensory enjoyment.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1176\" data-end=\"1192\"\u003eKey features\u003c\/h3\u003e\n\u003cp data-start=\"1194\" data-end=\"1885\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1206\"\u003eTexture:\u003c\/strong\u003e Dense compact chunks with a strong crunch and creamy melt-down\u003cbr data-start=\"1269\" data-end=\"1272\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1282\"\u003eTaste:\u003c\/strong\u003e Deep earthy minerals, baked clay, toasted soil, subtle smokiness, caramel warmth\u003cbr data-start=\"1363\" data-end=\"1366\"\u003e\u003cstrong data-start=\"1366\" data-end=\"1384\"\u003eCrunch factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"1400\" data-end=\"1403\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1414\"\u003eOrigin:\u003c\/strong\u003e 🇿🇦 South Africa, Pretoria\u003cbr data-start=\"1442\" data-end=\"1445\"\u003e\u003cstrong data-start=\"1445\" data-end=\"1458\"\u003eBest for:\u003c\/strong\u003e Crunch lovers, traditional African clay enthusiasts, and fans of rich earthy flavours\u003cbr data-start=\"1544\" data-end=\"1547\"\u003e\u003cstrong data-start=\"1547\" data-end=\"1567\"\u003eClay experience:\u003c\/strong\u003e A bold, mineral-rich clay that combines a satisfying crunch with a smooth, creamy finish\u003cbr data-start=\"1656\" data-end=\"1659\"\u003e\u003cstrong data-start=\"1659\" data-end=\"1674\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1685\" data-end=\"1688\"\u003e\u003cstrong data-start=\"1688\" data-end=\"1710\"\u003eHydration texture:\u003c\/strong\u003e Softens into a creamy, slightly muddy consistency while retaining its earthy depth\u003cbr data-start=\"1793\" data-end=\"1796\"\u003e\u003cstrong data-start=\"1796\" data-end=\"1812\"\u003eAroma notes:\u003c\/strong\u003e Warm earth, baked clay, toasted minerals, subtle smoke, rain-soaked soil\u003c\/p\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1887\" data-end=\"1906\"\u003eProduct details\u003c\/h3\u003e\n\u003cp data-section-id=\"bs82nj\" data-start=\"1887\" data-end=\"1906\"\u003e\u003cstrong data-start=\"1935\" data-end=\"1945\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1970\" data-end=\"1973\"\u003e\u003cstrong data-start=\"1973\" data-end=\"1984\"\u003eColour:\u003c\/strong\u003e Sandy brown to deep caramel brown with natural variation\u003cbr data-start=\"2041\" data-end=\"2044\"\u003e\u003cstrong data-start=\"2044\" data-end=\"2060\"\u003eIngredients:\u003c\/strong\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2146\" data-end=\"2149\"\u003e\u003cstrong data-start=\"2149\" data-end=\"2160\"\u003eVendor:\u003c\/strong\u003e Ndivhuwo's Crunch Clay\u003cbr data-start=\"2177\" data-end=\"2180\"\u003e\u003cstrong data-start=\"2180\" data-end=\"2209\"\u003eTraditional clay origins:\u003c\/strong\u003e Caramel-style earth clays have long been enjoyed across parts of Southern and West Africa for their distinctive texture, earthy flavour, and mineral richness. Often associated with traditional calabash and kaolin clays, they remain closely connected to longstanding geophagy practices and cultural earth traditions.\u003cbr data-start=\"2525\" data-end=\"2528\"\u003e\u003cstrong data-start=\"2528\" data-end=\"2544\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2563\" data-end=\"2577\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2579\" data-end=\"2962\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-25g)","offer_id":54051186475335,"sku":"03012502080","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891759997255,"sku":"03012502081","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460414234951,"sku":"03012502082","price":7.59,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53460414267719,"sku":"03012502083","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_0cc840fd-cb88-4784-a219-da00a710b795.png?v=1778509444"},{"product_id":"chinese-original-loess-coming-soon","title":"Chinese Original Loess - Mildy Earthy edible clay","description":"\u003cp data-start=\"114\" data-end=\"136\"\u003e\u003cstrong data-start=\"114\" data-end=\"134\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"138\" data-end=\"723\"\u003eOriginal Chinese Loess is a premium edible clay sourced directly from the fertile loess plateaus of China. This clay delivers a quintessentially earthy experience, offering the authentic taste and aroma of raw, damp topsoil with the subtle essence of petrichor. Each piece presents a soft, powdery texture with a medium crunch that gently melts into a smooth, creamy, and faintly mineral finish. Its naturally yellowish-brown hue and slightly chalky surface reflect the rich mineral content and traditional origins of this distinctive loess clay.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"931\"\u003e\u003cstrong data-start=\"725\" data-end=\"745\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"745\" data-end=\"748\"\u003ePowdery, fine-grained, and medium crunchy; melts effortlessly in the mouth with a soft, chalky finish. Minimal to no grit ensures a smooth texture journey from first bite to finish.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"1070\"\u003e\u003cstrong data-start=\"933\" data-end=\"950\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"950\" data-end=\"953\"\u003eDeep, rustic, earthy flavours with strong notes of \"earth after rain\", damp topsoil, and subtle mineral undertones.\u003c\/p\u003e\n\u003cp data-start=\"1072\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1091\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"1091\" data-end=\"1094\"\u003eIdeal for those seeking a classic, authentic clay taste and texture. Delivers a balanced, natural earthy crunch that slowly dissolves, highlighting the subtle complexity of traditional Chinese loess.\u003c\/p\u003e\n\u003cp data-start=\"1297\" data-end=\"1315\"\u003e\u003cstrong data-start=\"1297\" data-end=\"1313\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1316\" data-end=\"1493\"\u003e\n\u003cli data-section-id=\"1f05twa\" data-start=\"1316\" data-end=\"1360\"\u003e\n\u003cp data-start=\"1318\" data-end=\"1360\"\u003eSoft, powdery yet medium crunchy texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hka2q3\" data-start=\"1361\" data-end=\"1412\"\u003e\n\u003cp data-start=\"1363\" data-end=\"1412\"\u003eRustic, earthy aroma reminiscent of wet topsoil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1avia90\" data-start=\"1413\" data-end=\"1446\"\u003e\n\u003cp data-start=\"1415\" data-end=\"1446\"\u003eSmooth, creamy mineral finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1gd46tj\" data-start=\"1447\" data-end=\"1493\"\u003e\n\u003cp data-start=\"1449\" data-end=\"1493\"\u003eMinimal grit for a refined clay experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1495\" data-end=\"1516\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1514\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1517\" data-end=\"1970\"\u003e\n\u003cli data-section-id=\"yoc5i5\" data-start=\"1517\" data-end=\"1549\"\u003e\n\u003cp data-start=\"1519\" data-end=\"1549\"\u003e\u003cstrong data-start=\"1519\" data-end=\"1528\"\u003eSize:\u003c\/strong\u003e Small, firm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1550\" data-end=\"1570\"\u003e\n\u003cp data-start=\"1552\" data-end=\"1570\"\u003e\u003cstrong data-start=\"1552\" data-end=\"1563\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yci6q1\" data-start=\"1571\" data-end=\"1611\"\u003e\n\u003cp data-start=\"1573\" data-end=\"1611\"\u003e\u003cstrong data-start=\"1573\" data-end=\"1583\"\u003eShape:\u003c\/strong\u003e Irregular, natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"cgiyi8\" data-start=\"1612\" data-end=\"1652\"\u003e\n\u003cp data-start=\"1614\" data-end=\"1652\"\u003e\u003cstrong data-start=\"1614\" data-end=\"1625\"\u003eColour:\u003c\/strong\u003e Yellowish-brown to beige\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1os2wag\" data-start=\"1653\" data-end=\"1708\"\u003e\n\u003cp data-start=\"1655\" data-end=\"1708\"\u003e\u003cstrong data-start=\"1655\" data-end=\"1667\"\u003eTexture:\u003c\/strong\u003e Powdery, fine-grained, slightly chalky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qbjxib\" data-start=\"1709\" data-end=\"1738\"\u003e\n\u003cp data-start=\"1711\" data-end=\"1738\"\u003e\u003cstrong data-start=\"1711\" data-end=\"1729\"\u003eCrunch Factor:\u003c\/strong\u003e Medium\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1h9o1hp\" data-start=\"1739\" data-end=\"1811\"\u003e\n\u003cp data-start=\"1741\" data-end=\"1811\"\u003e\u003cstrong data-start=\"1741\" data-end=\"1759\"\u003eTaste Profile:\u003c\/strong\u003e Raw topsoil, damp earth, petrichor, chalky finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"i7k6ny\" data-start=\"1812\" data-end=\"1856\"\u003e\n\u003cp data-start=\"1814\" data-end=\"1856\"\u003e\u003cstrong data-start=\"1814\" data-end=\"1830\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Loess Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eth12i\" data-start=\"1857\" data-end=\"1889\"\u003e\n\u003cp data-start=\"1859\" data-end=\"1889\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1881\"\u003eCountry of Origin:\u003c\/strong\u003e China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7ovkq\" data-start=\"1890\" data-end=\"1914\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1914\"\u003e\u003cstrong data-start=\"1892\" data-end=\"1903\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9sx988\" data-start=\"1915\" data-end=\"1970\"\u003e\n\u003cp data-start=\"1917\" data-end=\"1970\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1946\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Chinese Loess Plateau\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636091719,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978630095175,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978630127943,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978630160711,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"chinese-baked-loess-coming-soon","title":"Chinese Baked Loess","description":"\u003cp data-start=\"114\" data-end=\"136\"\u003e\u003cstrong data-start=\"114\" data-end=\"134\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"138\" data-end=\"723\"\u003eOriginal Chinese Loess is a premium edible clay sourced directly from the fertile loess plateaus of China. This clay delivers a quintessentially earthy experience, offering the authentic taste and aroma of raw, damp topsoil with the subtle essence of petrichor. Each piece presents a soft, powdery texture with a medium crunch that gently melts into a smooth, creamy, and faintly mineral finish. Its naturally yellowish-brown hue and slightly chalky surface reflect the rich mineral content and traditional origins of this distinctive loess clay.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"931\"\u003e\u003cstrong data-start=\"725\" data-end=\"745\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"745\" data-end=\"748\"\u003ePowdery, fine-grained, and medium crunchy; melts effortlessly in the mouth with a soft, chalky finish. Minimal to no grit ensures a smooth texture journey from first bite to finish.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"1070\"\u003e\u003cstrong data-start=\"933\" data-end=\"950\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"950\" data-end=\"953\"\u003eDeep, rustic, earthy flavours with strong notes of \"earth after rain\", damp topsoil, and subtle mineral undertones.\u003c\/p\u003e\n\u003cp data-start=\"1072\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1091\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"1091\" data-end=\"1094\"\u003eIdeal for those seeking a classic, authentic clay taste and texture. Delivers a balanced, natural earthy crunch that slowly dissolves, highlighting the subtle complexity of traditional Chinese loess.\u003c\/p\u003e\n\u003cp data-start=\"1297\" data-end=\"1315\"\u003e\u003cstrong data-start=\"1297\" data-end=\"1313\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1316\" data-end=\"1493\"\u003e\n\u003cli data-section-id=\"1f05twa\" data-start=\"1316\" data-end=\"1360\"\u003e\n\u003cp data-start=\"1318\" data-end=\"1360\"\u003eSoft, powdery yet medium crunchy texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hka2q3\" data-start=\"1361\" data-end=\"1412\"\u003e\n\u003cp data-start=\"1363\" data-end=\"1412\"\u003eRustic, earthy aroma reminiscent of wet topsoil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1avia90\" data-start=\"1413\" data-end=\"1446\"\u003e\n\u003cp data-start=\"1415\" data-end=\"1446\"\u003eSmooth, creamy mineral finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1gd46tj\" data-start=\"1447\" data-end=\"1493\"\u003e\n\u003cp data-start=\"1449\" data-end=\"1493\"\u003eMinimal grit for a refined clay experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1495\" data-end=\"1516\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1514\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1517\" data-end=\"1970\"\u003e\n\u003cli data-section-id=\"yoc5i5\" data-start=\"1517\" data-end=\"1549\"\u003e\n\u003cp data-start=\"1519\" data-end=\"1549\"\u003e\u003cstrong data-start=\"1519\" data-end=\"1528\"\u003eSize:\u003c\/strong\u003e Small, firm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1550\" data-end=\"1570\"\u003e\n\u003cp data-start=\"1552\" data-end=\"1570\"\u003e\u003cstrong data-start=\"1552\" data-end=\"1563\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yci6q1\" data-start=\"1571\" data-end=\"1611\"\u003e\n\u003cp data-start=\"1573\" data-end=\"1611\"\u003e\u003cstrong data-start=\"1573\" data-end=\"1583\"\u003eShape:\u003c\/strong\u003e Irregular, natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"cgiyi8\" data-start=\"1612\" data-end=\"1652\"\u003e\n\u003cp data-start=\"1614\" data-end=\"1652\"\u003e\u003cstrong data-start=\"1614\" data-end=\"1625\"\u003eColour:\u003c\/strong\u003e Yellowish-brown to beige\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1os2wag\" data-start=\"1653\" data-end=\"1708\"\u003e\n\u003cp data-start=\"1655\" data-end=\"1708\"\u003e\u003cstrong data-start=\"1655\" data-end=\"1667\"\u003eTexture:\u003c\/strong\u003e Powdery, fine-grained, slightly chalky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qbjxib\" data-start=\"1709\" data-end=\"1738\"\u003e\n\u003cp data-start=\"1711\" data-end=\"1738\"\u003e\u003cstrong data-start=\"1711\" data-end=\"1729\"\u003eCrunch Factor:\u003c\/strong\u003e Medium\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1h9o1hp\" data-start=\"1739\" data-end=\"1811\"\u003e\n\u003cp data-start=\"1741\" data-end=\"1811\"\u003e\u003cstrong data-start=\"1741\" data-end=\"1759\"\u003eTaste Profile:\u003c\/strong\u003e Raw topsoil, damp earth, petrichor, chalky finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"i7k6ny\" data-start=\"1812\" data-end=\"1856\"\u003e\n\u003cp data-start=\"1814\" data-end=\"1856\"\u003e\u003cstrong data-start=\"1814\" data-end=\"1830\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Loess Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eth12i\" data-start=\"1857\" data-end=\"1889\"\u003e\n\u003cp data-start=\"1859\" data-end=\"1889\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1881\"\u003eCountry of Origin:\u003c\/strong\u003e China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7ovkq\" data-start=\"1890\" data-end=\"1914\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1914\"\u003e\u003cstrong data-start=\"1892\" data-end=\"1903\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9sx988\" data-start=\"1915\" data-end=\"1970\"\u003e\n\u003cp data-start=\"1917\" data-end=\"1970\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1946\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Chinese Loess Plateau\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636124487,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978635993415,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978636026183,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978636058951,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"chinese-red-subsoil-coming-soon","title":"Chinese Red Subsoil","description":"\u003cp data-start=\"117\" data-end=\"139\"\u003e\u003cstrong data-start=\"117\" data-end=\"137\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"141\" data-end=\"727\"\u003eChinese Red Subsoil is a rich, iron-infused edible clay sourced from China, offering a uniquely earthy and mineral-forward experience. Harvested for its deep red hue and dense composition, this clay delivers a robust, metallic flavour reminiscent of rust and iron-rich soil, balanced with subtle chalky undertones. Each piece features a smooth, creamy texture that melts on the tongue, giving a satisfying earthy and slightly acidic finish. The natural aroma evokes damp earth and mineral-rich soil, highlighting the traditional and geological origins of this distinctive red subsoil.\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"899\"\u003e\u003cstrong data-start=\"729\" data-end=\"749\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"749\" data-end=\"752\"\u003eSmooth, dense, and slightly creamy with a firm bite. Powdery or chalky coating dissolves effortlessly in the mouth for a refined clay experience.\u003c\/p\u003e\n\u003cp data-start=\"901\" data-end=\"1081\"\u003e\u003cstrong data-start=\"901\" data-end=\"918\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"918\" data-end=\"921\"\u003eMetallic and mineral-rich, with iron oxide notes, mild acidity, and chalky undertones. Aroma strongly evokes wet, earthy soil with a robust mineral character.\u003c\/p\u003e\n\u003cp data-start=\"1083\" data-end=\"1320\"\u003e\u003cstrong data-start=\"1083\" data-end=\"1102\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"1102\" data-end=\"1105\"\u003eIdeal for enthusiasts seeking a bold, authentic clay experience with strong mineral flavours and a smooth, melt-in-the-mouth texture. Each bite offers a layered journey from firm exterior to creamy, earthy finish.\u003c\/p\u003e\n\u003cp data-start=\"1322\" data-end=\"1340\"\u003e\u003cstrong data-start=\"1322\" data-end=\"1338\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1341\" data-end=\"1523\"\u003e\n\u003cli data-section-id=\"8qekuu\" data-start=\"1341\" data-end=\"1377\"\u003e\n\u003cp data-start=\"1343\" data-end=\"1377\"\u003eIron-rich, metallic clay flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1uvvsau\" data-start=\"1378\" data-end=\"1415\"\u003e\n\u003cp data-start=\"1380\" data-end=\"1415\"\u003eSmooth, dense, and creamy texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1l8h56p\" data-start=\"1416\" data-end=\"1463\"\u003e\n\u003cp data-start=\"1418\" data-end=\"1463\"\u003eStrong earthy aroma with mineral undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1yi5qy\" data-start=\"1464\" data-end=\"1523\"\u003e\n\u003cp data-start=\"1466\" data-end=\"1523\"\u003eSlightly acidic finish for a true soil taste experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1525\" data-end=\"1546\"\u003e\u003cstrong data-start=\"1525\" data-end=\"1544\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1547\" data-end=\"2006\"\u003e\n\u003cli data-section-id=\"5la2kf\" data-start=\"1547\" data-end=\"1580\"\u003e\n\u003cp data-start=\"1549\" data-end=\"1580\"\u003e\u003cstrong data-start=\"1549\" data-end=\"1558\"\u003eSize:\u003c\/strong\u003e Medium, firm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1581\" data-end=\"1601\"\u003e\n\u003cp data-start=\"1583\" data-end=\"1601\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1594\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"1602\" data-end=\"1641\"\u003e\n\u003cp data-start=\"1604\" data-end=\"1641\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1614\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1q1if7k\" data-start=\"1642\" data-end=\"1676\"\u003e\n\u003cp data-start=\"1644\" data-end=\"1676\"\u003e\u003cstrong data-start=\"1644\" data-end=\"1655\"\u003eColour:\u003c\/strong\u003e Deep reddish-brown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ce0u0f\" data-start=\"1677\" data-end=\"1724\"\u003e\n\u003cp data-start=\"1679\" data-end=\"1724\"\u003e\u003cstrong data-start=\"1679\" data-end=\"1691\"\u003eTexture:\u003c\/strong\u003e Dense, smooth, slightly creamy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qbjxib\" data-start=\"1725\" data-end=\"1754\"\u003e\n\u003cp data-start=\"1727\" data-end=\"1754\"\u003e\u003cstrong data-start=\"1727\" data-end=\"1745\"\u003eCrunch Factor:\u003c\/strong\u003e Medium\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1delyf9\" data-start=\"1755\" data-end=\"1828\"\u003e\n\u003cp data-start=\"1757\" data-end=\"1828\"\u003e\u003cstrong data-start=\"1757\" data-end=\"1775\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, iron-rich, metallic, chalky, mildly acidic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hw9uc6\" data-start=\"1829\" data-end=\"1879\"\u003e\n\u003cp data-start=\"1831\" data-end=\"1879\"\u003e\u003cstrong data-start=\"1831\" data-end=\"1847\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Red Subsoil Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eth12i\" data-start=\"1880\" data-end=\"1912\"\u003e\n\u003cp data-start=\"1882\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1882\" data-end=\"1904\"\u003eCountry of Origin:\u003c\/strong\u003e China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7ovkq\" data-start=\"1913\" data-end=\"1937\"\u003e\n\u003cp data-start=\"1915\" data-end=\"1937\"\u003e\u003cstrong data-start=\"1915\" data-end=\"1926\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1luky1h\" data-start=\"1938\" data-end=\"2006\"\u003e\n\u003cp data-start=\"1940\" data-end=\"2006\"\u003e\u003cstrong data-start=\"1940\" data-end=\"1969\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Chinese Loess and Subsoil Deposits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636222791,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978635895111,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978635927879,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978635960647,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"chinese-red-clay-coming-soon","title":"Chinese Red Clay","description":"\u003cp data-start=\"112\" data-end=\"134\"\u003e\u003cstrong data-start=\"112\" data-end=\"132\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"136\" data-end=\"719\"\u003eChinese Red Clay, also known as red kaolin or Geru clay, is a bold and earthy edible clay sourced from China. Celebrated for its vibrant red hue and mineral-rich character, this clay delivers a strikingly strong topsoil flavour, reminiscent of wet red clay bricks or soil after rain. Each solid piece provides a satisfying initial crunch that softens into a creamy, slightly sticky texture on the tongue, revealing its complex mineral undertones. As a natural product, subtle variations in taste and texture occur from batch to batch, making every bite a unique sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"721\" data-end=\"924\"\u003e\u003cstrong data-start=\"721\" data-end=\"741\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"741\" data-end=\"744\"\u003eVery crunchy and solid at first bite; softens to a creamy, slightly adhesive texture that melts in the mouth. Offers a tactile, satisfying chew with medium-to-high crunch factor.\u003c\/p\u003e\n\u003cp data-start=\"926\" data-end=\"1119\"\u003e\u003cstrong data-start=\"926\" data-end=\"943\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"943\" data-end=\"946\"\u003eIntensely earthy with strong mineral notes and subtle hints of damp soil or “rainy day” aroma. Flavours are deep, robust, and reminiscent of traditional red clay deposits.\u003c\/p\u003e\n\u003cp data-start=\"1121\" data-end=\"1362\"\u003e\u003cstrong data-start=\"1121\" data-end=\"1140\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"1140\" data-end=\"1143\"\u003ePerfect for enthusiasts who enjoy a powerful, classic earthy clay experience. The robust taste, natural mineral depth, and crunchy-then-creamy texture make it ideal for both direct consumption and sensory exploration.\u003c\/p\u003e\n\u003cp data-start=\"1364\" data-end=\"1382\"\u003e\u003cstrong data-start=\"1364\" data-end=\"1380\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1383\" data-end=\"1616\"\u003e\n\u003cli data-section-id=\"1ugfrnu\" data-start=\"1383\" data-end=\"1439\"\u003e\n\u003cp data-start=\"1385\" data-end=\"1439\"\u003eStrong, earthy topsoil flavour with mineral richness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"64qkik\" data-start=\"1440\" data-end=\"1494\"\u003e\n\u003cp data-start=\"1442\" data-end=\"1494\"\u003eVery crunchy with creamy, melt-in-the-mouth finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"129koko\" data-start=\"1495\" data-end=\"1554\"\u003e\n\u003cp data-start=\"1497\" data-end=\"1554\"\u003eVibrant red hue and slightly sticky texture when chewed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ffi9wk\" data-start=\"1555\" data-end=\"1616\"\u003e\n\u003cp data-start=\"1557\" data-end=\"1616\"\u003eSubtle variations between batches for a unique experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1618\" data-end=\"1639\"\u003e\u003cstrong data-start=\"1618\" data-end=\"1637\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1640\" data-end=\"2146\"\u003e\n\u003cli data-section-id=\"1q55e5u\" data-start=\"1640\" data-end=\"1674\"\u003e\n\u003cp data-start=\"1642\" data-end=\"1674\"\u003e\u003cstrong data-start=\"1642\" data-end=\"1651\"\u003eSize:\u003c\/strong\u003e Medium, solid pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1675\" data-end=\"1695\"\u003e\n\u003cp data-start=\"1677\" data-end=\"1695\"\u003e\u003cstrong data-start=\"1677\" data-end=\"1688\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yci6q1\" data-start=\"1696\" data-end=\"1736\"\u003e\n\u003cp data-start=\"1698\" data-end=\"1736\"\u003e\u003cstrong data-start=\"1698\" data-end=\"1708\"\u003eShape:\u003c\/strong\u003e Irregular, natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kgrla1\" data-start=\"1737\" data-end=\"1761\"\u003e\n\u003cp data-start=\"1739\" data-end=\"1761\"\u003e\u003cstrong data-start=\"1739\" data-end=\"1750\"\u003eColour:\u003c\/strong\u003e Rich red\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"pw4j0l\" data-start=\"1762\" data-end=\"1841\"\u003e\n\u003cp data-start=\"1764\" data-end=\"1841\"\u003e\u003cstrong data-start=\"1764\" data-end=\"1776\"\u003eTexture:\u003c\/strong\u003e Crunchy exterior, creamy interior, slightly sticky when chewed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bilyja\" data-start=\"1842\" data-end=\"1879\"\u003e\n\u003cp data-start=\"1844\" data-end=\"1879\"\u003e\u003cstrong data-start=\"1844\" data-end=\"1862\"\u003eCrunch Factor:\u003c\/strong\u003e Medium-to-high\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bywz1q\" data-start=\"1880\" data-end=\"1966\"\u003e\n\u003cp data-start=\"1882\" data-end=\"1966\"\u003e\u003cstrong data-start=\"1882\" data-end=\"1900\"\u003eTaste Profile:\u003c\/strong\u003e Earthy topsoil, wet clay brick, mineral-rich, “rainy day” aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1fbq0ox\" data-start=\"1967\" data-end=\"2023\"\u003e\n\u003cp data-start=\"1969\" data-end=\"2023\"\u003e\u003cstrong data-start=\"1969\" data-end=\"1985\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Red Kaolin (Geru) Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eth12i\" data-start=\"2024\" data-end=\"2056\"\u003e\n\u003cp data-start=\"2026\" data-end=\"2056\"\u003e\u003cstrong data-start=\"2026\" data-end=\"2048\"\u003eCountry of Origin:\u003c\/strong\u003e China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7ovkq\" data-start=\"2057\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2059\" data-end=\"2081\"\u003e\u003cstrong data-start=\"2059\" data-end=\"2070\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wy2kt8\" data-start=\"2082\" data-end=\"2146\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2146\"\u003e\u003cstrong data-start=\"2084\" data-end=\"2113\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Red kaolin deposits from China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636255559,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978634551623,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978634584391,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978634617159,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"chinese-black-loess-coming-soon","title":"Chinese Black Loess","description":"\u003cp data-start=\"116\" data-end=\"138\"\u003e\u003cstrong data-start=\"116\" data-end=\"136\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"140\" data-end=\"828\"\u003eBlack Loess is a distinctive edible clay harvested from China, offering an intensely earthy and authentic topsoil experience. Known for its dramatic dark hue and robust mineral richness, this clay delivers a satisfyingly high crunch factor while maintaining a smooth, melt-in-the-mouth texture. On first bite, it presents a firm, chalky exterior that gives way to a soft, creamy interior, revealing subtle variations from batch to batch — sometimes slightly waxy or “cementy,” sometimes more oily and smooth. Its flavour is deeply rooted in the damp, petrichor-scented soil of its origin, providing a bold, raw earth taste with hints of damp mud and occasional lightly sweet undertones.\u003c\/p\u003e\n\u003cp data-start=\"830\" data-end=\"1010\"\u003e\u003cstrong data-start=\"830\" data-end=\"850\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"850\" data-end=\"853\"\u003eFirm pieces with a powdery or chalky coating; gentle-to-medium crunch that melts smoothly in the mouth, offering a balanced tactile and sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1012\" data-end=\"1229\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1029\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"1029\" data-end=\"1032\"\u003eExtremely earthy and raw topsoil flavours with petrichor notes; damp mud undertones and a slightly bitter or waxy finish in some varieties. Aroma strongly evokes wet earth or freshly turned soil.\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1445\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1250\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"1250\" data-end=\"1253\"\u003eIdeal for enthusiasts seeking a high-impact earthy crunch and authentic soil taste. The textural contrast between firm exterior and creamy interior makes each bite a layered sensory journey.\u003c\/p\u003e\n\u003cp data-start=\"1447\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1447\" data-end=\"1463\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1466\" data-end=\"1690\"\u003e\n\u003cli data-section-id=\"1ed63nj\" data-start=\"1466\" data-end=\"1519\"\u003e\n\u003cp data-start=\"1468\" data-end=\"1519\"\u003eHigh crunch factor with melt-in-the-mouth texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ldgwa\" data-start=\"1520\" data-end=\"1569\"\u003e\n\u003cp data-start=\"1522\" data-end=\"1569\"\u003eDeep, raw earth and damp soil flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1u9pxut\" data-start=\"1570\" data-end=\"1623\"\u003e\n\u003cp data-start=\"1572\" data-end=\"1623\"\u003eFirm, powdery-chalky coating with creamy interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ybhlt8\" data-start=\"1624\" data-end=\"1690\"\u003e\n\u003cp data-start=\"1626\" data-end=\"1690\"\u003eAroma of wet earth and petrichor for a sensory-rich experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1692\" data-end=\"1713\"\u003e\u003cstrong data-start=\"1692\" data-end=\"1711\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1714\" data-end=\"2195\"\u003e\n\u003cli data-section-id=\"1ptelc2\" data-start=\"1714\" data-end=\"1741\"\u003e\n\u003cp data-start=\"1716\" data-end=\"1741\"\u003e\u003cstrong data-start=\"1716\" data-end=\"1725\"\u003eSize:\u003c\/strong\u003e Medium chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1742\" data-end=\"1762\"\u003e\n\u003cp data-start=\"1744\" data-end=\"1762\"\u003e\u003cstrong data-start=\"1744\" data-end=\"1755\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"s9lhd4\" data-start=\"1763\" data-end=\"1803\"\u003e\n\u003cp data-start=\"1765\" data-end=\"1803\"\u003e\u003cstrong data-start=\"1765\" data-end=\"1775\"\u003eShape:\u003c\/strong\u003e Irregular, natural pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hunq3g\" data-start=\"1804\" data-end=\"1839\"\u003e\n\u003cp data-start=\"1806\" data-end=\"1839\"\u003e\u003cstrong data-start=\"1806\" data-end=\"1817\"\u003eColour:\u003c\/strong\u003e Dark brown to black\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1b54kl9\" data-start=\"1840\" data-end=\"1903\"\u003e\n\u003cp data-start=\"1842\" data-end=\"1903\"\u003e\u003cstrong data-start=\"1842\" data-end=\"1854\"\u003eTexture:\u003c\/strong\u003e Firm, powdery-chalky exterior, creamy interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rj1wpc\" data-start=\"1904\" data-end=\"1931\"\u003e\n\u003cp data-start=\"1906\" data-end=\"1931\"\u003e\u003cstrong data-start=\"1906\" data-end=\"1924\"\u003eCrunch Factor:\u003c\/strong\u003e High\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"4r3zxp\" data-start=\"1932\" data-end=\"2030\"\u003e\n\u003cp data-start=\"1934\" data-end=\"2030\"\u003e\u003cstrong data-start=\"1934\" data-end=\"1952\"\u003eTaste Profile:\u003c\/strong\u003e Raw topsoil, petrichor, damp mud, slightly sweet, sometimes waxy or cementy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1d6ctzt\" data-start=\"2031\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2033\" data-end=\"2081\"\u003e\u003cstrong data-start=\"2033\" data-end=\"2049\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Black Loess Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eth12i\" data-start=\"2082\" data-end=\"2114\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2114\"\u003e\u003cstrong data-start=\"2084\" data-end=\"2106\"\u003eCountry of Origin:\u003c\/strong\u003e China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7ovkq\" data-start=\"2115\" data-end=\"2139\"\u003e\n\u003cp data-start=\"2117\" data-end=\"2139\"\u003e\u003cstrong data-start=\"2117\" data-end=\"2128\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9sx988\" data-start=\"2140\" data-end=\"2195\"\u003e\n\u003cp data-start=\"2142\" data-end=\"2195\"\u003e\u003cstrong data-start=\"2142\" data-end=\"2171\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Chinese Loess Plateau\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636288327,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978634289479,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978634322247,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978634355015,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"chinese-baked-loess-balls-natural-eddible-clay-filled","title":"Chinese Baked Loess Filled Balls - Smoky Chinese Loess Spheres filled with Chinese Clay Crumbs","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eChinese Baked Loess Balls are artisan-crafted loess clay treats known for their compact dusty texture, smooth melt-down, and deeply atmospheric earthy flavour. Made from baked Chinese loess clay and shaped into rounded ball forms, these pieces deliver a satisfying medium snap before breaking into a fine, powdery consistency that melts effortlessly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike traditional loess bars or chunks, these baked spheres develop a richer, darker profile through the baking process. The flavour combines classic loess earthiness with subtle smoky notes, damp soil character, and gentle natural sweetness. Notes of wet land, freshly turned earth, and cool basement-like minerals create a layered sensory experience that feels both grounding and comforting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture remains clean and grit-free throughout, transforming from a compact dust-like bite into a smooth, velvety finish without sticking. Traditionally inspired by the mineral-rich loess deposits of northern China, these baked clay balls offer a unique take on a classic loess experience, prized for their balance of earthy depth, dusty crunch, and melt-in-the-mouth softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Compact dusty snap with smooth powdery melt\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy loess, damp soil, smoky minerals, subtle sweetness, basement notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇨🇳 China, Loess Plateau\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loess enthusiasts, earthy flavour lovers, ASMR sessions, smooth texture seekers\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A compact baked loess clay that transitions from a satisfying dusty snap into a silky, grit-free melt with rich earthy complexity\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp dusty crack\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes intensely earthy with amplified damp-soil aroma and soft muddy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wet land, petrichor, basement minerals, dusty earth, light smoke\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 260-290g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rounded balls \/ moon cake-style spheres\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yellow-brown to warm earthy tan\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Baked Chinese Loess Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rou Ding\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sourced from the mineral-rich Chinese Loess Plateau, where wind-deposited loess soils have accumulated over thousands of years. Loess clays are prized for their soft, powdery texture, distinctive petrichor aroma, and smooth melt-down characteristics.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eShipping note\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnfortunately, some of our Chinese clay items have not travelled particularly well during international shipping. Due to the naturally fragile and powdery nature of loess clay, many pieces arrived cracked or broken during transit. Rather than discard these beautiful clays, we now offer certain varieties in broken pieces, fragments, or crumb form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe texture, flavour, aroma, and overall sensory experience remain exactly the same. In many cases, the broken pieces are actually easier to enjoy, allowing you to experience the same authentic Chinese loess character without needing to break larger pieces yourself.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53541428756807,"sku":"0302230244","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0f57de49-dedf-4be5-b4ed-bbd79177073e.png?v=1780256252"},{"product_id":"chinese-white-loess-coming-soon","title":"Chinese White Ural - Clean Creamy Chinese Clay","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"104\" data-end=\"122\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"124\" data-end=\"697\"\u003e\u003cstrong data-start=\"124\" data-end=\"136\"\u003eTexture:\u003c\/strong\u003e Smooth, fine-grained, low grit with quick melt\u003cbr data-start=\"183\" data-end=\"186\"\u003e\u003cstrong data-start=\"186\" data-end=\"204\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"220\" data-end=\"223\"\u003e\u003cstrong data-start=\"223\" data-end=\"233\"\u003eTaste:\u003c\/strong\u003e Neutral, lightly earthy with subtle chalky dust notes\u003cbr data-start=\"287\" data-end=\"290\"\u003e\u003cstrong data-start=\"290\" data-end=\"302\"\u003eSensory:\u003c\/strong\u003e Quick melt-to-powder finish with a clean, dry coating\u003cbr data-start=\"356\" data-end=\"359\"\u003e\u003cstrong data-start=\"359\" data-end=\"370\"\u003eOrigin:\u003c\/strong\u003e China 🇨🇳, East Asia\u003cbr data-start=\"396\" data-end=\"399\"\u003e\u003cstrong data-start=\"399\" data-end=\"408\"\u003eUses:\u003c\/strong\u003e Ideal for those seeking smooth, low-grit clay with a gentle sensory profile\u003cbr data-start=\"484\" data-end=\"487\"\u003e\u003cstrong data-start=\"487\" data-end=\"507\"\u003eClay Experience:\u003c\/strong\u003e Best suited for those who prefer mild, clean clays with a soft chew and fast melt. Beginner-friendly but still satisfying for experienced users looking for a lighter, less intense option.\u003c\/p\u003e\n\u003chr data-start=\"699\" data-end=\"702\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"704\" data-end=\"726\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"728\" data-end=\"1047\"\u003eChinese White Ural Clay is a refined, pale clay sourced from China’s loess-rich regions, known for producing fine, silty clays with soft, clean profiles. This variety stands out for its minimal grit and gentle character, offering a more subtle and approachable clay experience compared to heavier, mineral-rich types.\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1341\"\u003eThe clay delivers a light crunch followed by a quick transition into a smooth, powdery consistency. Its understated flavour and soft texture make it a versatile option, particularly for those who appreciate a cleaner, less earthy profile without the intensity of deeper loam or smoky clays.\u003c\/p\u003e\n\u003cp data-start=\"1343\" data-end=\"1532\"\u003eRooted in regions historically associated with natural clay consumption, this clay reflects the softer, more refined side of geophagic materials — simple, balanced, and easy to return to.\u003c\/p\u003e\n\u003chr data-start=\"1534\" data-end=\"1537\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1539\" data-end=\"1561\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1563\" data-end=\"1711\"\u003eSoft and fine with very little resistance on the bite. The initial crunch is light and crisp, quickly breaking down into a silky, powdery texture.\u003c\/p\u003e\n\u003cp data-start=\"1713\" data-end=\"1960\"\u003eThere is little to no grit, making the chew smooth and consistent throughout. The clay transitions rapidly from a delicate crunch into a creamy, dry melt, leaving behind a soft chalky coating that lingers lightly on the tongue without heaviness.\u003c\/p\u003e\n\u003chr data-start=\"1962\" data-end=\"1965\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1967\" data-end=\"1986\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1988\" data-end=\"2156\"\u003eMild and clean with a gentle earthy base. The flavour leans towards dry clay and light dust, with subtle chalky undertones rather than deep mineral or metallic notes.\u003c\/p\u003e\n\u003cp data-start=\"2158\" data-end=\"2376\"\u003eThe aroma is soft and understated — more dry earth than damp soil — with a faint powdery scent. As it breaks down, the flavour remains consistent, offering a smooth, neutral profile that doesn’t overwhelm the palate.\u003c\/p\u003e\n\u003chr data-start=\"2378\" data-end=\"2381\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2383\" data-end=\"2408\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2410\" data-end=\"2799\"\u003e\u003cstrong data-start=\"2410\" data-end=\"2421\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"2426\" data-end=\"2429\"\u003e\u003cstrong data-start=\"2429\" data-end=\"2439\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"2464\" data-end=\"2467\"\u003e\u003cstrong data-start=\"2467\" data-end=\"2478\"\u003eColour:\u003c\/strong\u003e Pale white to light beige\u003cbr data-start=\"2504\" data-end=\"2507\"\u003e\u003cstrong data-start=\"2507\" data-end=\"2523\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2586\" data-end=\"2589\"\u003e\u003cstrong data-start=\"2589\" data-end=\"2600\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003cbr data-start=\"2609\" data-end=\"2612\"\u003e\u003cstrong data-start=\"2612\" data-end=\"2641\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Sourced from Chinese loess regions, where fine sedimentary clays have long been associated with traditional earth-based practices and natural material use.\u003c\/p\u003e\n\u003chr data-start=\"2801\" data-end=\"2804\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2806\" data-end=\"2822\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2824\" data-end=\"3035\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3037\" data-end=\"3251\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3253\" data-end=\"3478\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3480\" data-end=\"3542\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636321095,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978636353863,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978636386631,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978636419399,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"mexican-emerald-clay-terron-esmeralda-edible-mexican-clay-for-pica-geophagia-coming-soon","title":"Mexican Emerald Clay (Esmeralda Arcilla) - Edible Mexican Clay for Pica\/ Geophagia","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"371\"\u003eEmerald Clay (Esmeralda Arcilla) is a quietly striking Mexican clay sourced from Tierra Cravings, celebrated for its mineral-rich composition and deeply grounded, soil-forward character. Its subtle green-toned hue and rustic, natural finish immediately signal a clay that leans into authenticity — raw, earthy, and unapologetically close to the land.\u003c\/p\u003e\n\u003cp data-start=\"373\" data-end=\"780\"\u003eOn the bite, it offers a slightly firm resistance before yielding into a smooth, cement-like creaminess. The texture is notably clean and non-sticky, allowing for a controlled chew that gradually transforms into a compact, velvety paste. When lightly moistened, this “cremosa acementada” quality becomes even more pronounced, enhancing its smoothness while maintaining a satisfying density without any grit.\u003c\/p\u003e\n\u003cp data-start=\"782\" data-end=\"1144\"\u003eFlavour-wise, Emerald Clay sits firmly in classic earth territory — fresh top soil, mineral-rich ground, and a gentle dampness that lingers on the palate. There’s a subtle heaviness to both its taste and texture, making it a perfect choice for those who appreciate a more traditional, grounded clay experience with a slightly firmer bite and a slow, steady melt.\u003c\/p\u003e\n\u003chr data-start=\"1146\" data-end=\"1149\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1151\" data-end=\"1170\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1172\" data-end=\"1376\"\u003eA firm initial bite with light to moderate resistance, followed by a smooth, compact breakdown. The texture transitions into a creamy, cement-like consistency that remains clean and non-sticky throughout.\u003c\/p\u003e\n\u003chr data-start=\"1378\" data-end=\"1381\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1383\" data-end=\"1399\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1401\" data-end=\"1575\"\u003eDeeply earthy and mineral-rich, with prominent top soil notes and a faint damp, rain-on-earth quality. The aroma is subtle but grounding, echoing natural soil after moisture.\u003c\/p\u003e\n\u003chr data-start=\"1577\" data-end=\"1580\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1582\" data-end=\"1600\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1602\" data-end=\"1835\"\u003eEmerald Clay delivers a steady, grounding chew that evolves from firm to creamy without losing its structure. Ideal for those who enjoy a slower melt and a more traditional, soil-led flavour journey with a refined, non-gritty finish.\u003c\/p\u003e\n\u003chr data-start=\"1837\" data-end=\"1840\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1842\" data-end=\"1857\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1859\" data-end=\"2051\"\u003e\n\u003cli data-section-id=\"tta2rs\" data-start=\"1859\" data-end=\"1899\"\u003eDistinctive green-toned Mexican clay\u003c\/li\u003e\n\u003cli data-section-id=\"1mwlqa\" data-start=\"1900\" data-end=\"1944\"\u003eFirm bite with creamy “cement-like” melt\u003c\/li\u003e\n\u003cli data-section-id=\"3uo21x\" data-start=\"1945\" data-end=\"1971\"\u003eNon-sticky, clean chew\u003c\/li\u003e\n\u003cli data-section-id=\"15etn58\" data-start=\"1972\" data-end=\"2019\"\u003eStrong top soil and mineral flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"vw3svy\" data-start=\"2020\" data-end=\"2051\"\u003eSmooth texture with no grit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2053\" data-end=\"2056\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2058\" data-end=\"2076\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2078\" data-end=\"2726\"\u003e\n\u003cli data-section-id=\"10dp7u2\" data-start=\"2078\" data-end=\"2132\"\u003e\n\u003cstrong data-start=\"2080\" data-end=\"2089\"\u003eSize:\u003c\/strong\u003e Approx. 100g portion (may vary slightly)\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"2133\" data-end=\"2153\"\u003e\n\u003cstrong data-start=\"2135\" data-end=\"2146\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2154\" data-end=\"2193\"\u003e\n\u003cstrong data-start=\"2156\" data-end=\"2166\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-section-id=\"1uxpmfq\" data-start=\"2194\" data-end=\"2244\"\u003e\n\u003cstrong data-start=\"2196\" data-end=\"2207\"\u003eColour:\u003c\/strong\u003e Muted green with earthy undertones\u003c\/li\u003e\n\u003cli data-section-id=\"6qj9h2\" data-start=\"2245\" data-end=\"2310\"\u003e\n\u003cstrong data-start=\"2247\" data-end=\"2259\"\u003eTexture:\u003c\/strong\u003e Firm bite, smooth creamy breakdown (cement-like)\u003c\/li\u003e\n\u003cli data-section-id=\"j2uwrd\" data-start=\"2311\" data-end=\"2376\"\u003e\n\u003cstrong data-start=\"2313\" data-end=\"2331\"\u003eCrunch Factor:\u003c\/strong\u003e Light to moderate resistance, soft crumble\u003c\/li\u003e\n\u003cli data-section-id=\"1t1zqac\" data-start=\"2377\" data-end=\"2456\"\u003e\n\u003cstrong data-start=\"2379\" data-end=\"2397\"\u003eTaste Profile:\u003c\/strong\u003e Top soil, earthy, mineral-rich, slightly damp soil notes\u003c\/li\u003e\n\u003cli data-section-id=\"12ja45b\" data-start=\"2457\" data-end=\"2510\"\u003e\n\u003cstrong data-start=\"2459\" data-end=\"2475\"\u003eIngredients:\u003c\/strong\u003e Natural clay (Esmeralda Arcilla)\u003c\/li\u003e\n\u003cli data-section-id=\"j8kohe\" data-start=\"2511\" data-end=\"2544\"\u003e\n\u003cstrong data-start=\"2513\" data-end=\"2535\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/li\u003e\n\u003cli data-section-id=\"1q59o9m\" data-start=\"2545\" data-end=\"2576\"\u003e\n\u003cstrong data-start=\"2547\" data-end=\"2558\"\u003eVendor:\u003c\/strong\u003e Tierra Cravings\u003c\/li\u003e\n\u003cli data-section-id=\"9f9l4f\" data-start=\"2577\" data-end=\"2726\"\u003e\n\u003cstrong data-start=\"2579\" data-end=\"2608\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Mexican terracotta-style earth, traditionally valued for its mineral depth and natural soil-forward flavour profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2728\" data-end=\"2731\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2733\" data-end=\"2746\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2748\" data-end=\"3095\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53561392922951,"sku":"0304130099","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a5bff1ab-8ee7-49ae-9962-914a5dc691ab.png?v=1774154402"},{"product_id":"white-turkestan-natural-edible-clay","title":"White Turkestan – Fresh Kazakh edible clay","description":"\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"78\" data-end=\"973\"\u003eWhite Turkestan is a natural Kazakh clay known for its medium dusty crunch and clean mineral-rich earthy profile. These irregular natural chunks deliver a satisfying sensory experience with notes of fresh spring water, damp soil, light mineral bitterness, and soft rain-soaked earth, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a dusty-to-creamy finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with Central Asian clay traditions and Turkestan-region earth materials, this clay is valued for its grounding texture, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"975\" data-end=\"990\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"992\" data-end=\"1612\"\u003e\u003cstrong data-start=\"992\" data-end=\"1004\"\u003eTexture:\u003c\/strong\u003e Dusty medium crunch with creamy silky melt-down\u003cbr data-start=\"1052\" data-end=\"1055\"\u003e\u003cstrong data-start=\"1055\" data-end=\"1065\"\u003eTaste:\u003c\/strong\u003e Clean earthy minerals with damp soil and fresh rainwater notes\u003cbr data-start=\"1128\" data-end=\"1131\"\u003e\u003cstrong data-start=\"1131\" data-end=\"1149\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1160\" data-end=\"1163\"\u003e\u003cstrong data-start=\"1163\" data-end=\"1174\"\u003eOrigin:\u003c\/strong\u003e 🇰🇿 Kazakhstan, Turkestan region\u003cbr data-start=\"1208\" data-end=\"1211\"\u003e\u003cstrong data-start=\"1211\" data-end=\"1224\"\u003eBest for:\u003c\/strong\u003e ASMR lovers, slow sensory enjoyment, beginners, creamy clay enthusiasts\u003cbr data-start=\"1296\" data-end=\"1299\"\u003e\u003cstrong data-start=\"1299\" data-end=\"1319\"\u003eClay experience:\u003c\/strong\u003e A balanced sensory clay that transitions from soft crunch to smooth creamy melt with a clean earthy finish.\u003cbr data-start=\"1427\" data-end=\"1430\"\u003e\u003cstrong data-start=\"1430\" data-end=\"1445\"\u003eASMR level:\u003c\/strong\u003e Dusty crack\u003cbr data-start=\"1457\" data-end=\"1460\"\u003e\u003cstrong data-start=\"1460\" data-end=\"1482\"\u003eHydration texture:\u003c\/strong\u003e Becomes creamy, silky, and slightly sticky when dampened\u003cbr data-start=\"1539\" data-end=\"1542\"\u003e\u003cstrong data-start=\"1542\" data-end=\"1558\"\u003eAroma notes:\u003c\/strong\u003e Rainwater, damp earth, dusty minerals, soft petrichor\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1614\" data-end=\"1632\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1634\" data-end=\"2172\"\u003e\u003cstrong data-start=\"1634\" data-end=\"1645\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"1650\" data-end=\"1653\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1663\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1688\" data-end=\"1691\"\u003e\u003cstrong data-start=\"1691\" data-end=\"1702\"\u003eColour:\u003c\/strong\u003e Soft white to pale cream with natural variation\u003cbr data-start=\"1750\" data-end=\"1753\"\u003e\u003cstrong data-start=\"1753\" data-end=\"1769\"\u003eIngredients:\u003c\/strong\u003e 100% Natural White Turkestan Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1857\" data-end=\"1860\"\u003e\u003cstrong data-start=\"1891\" data-end=\"1920\"\u003eTraditional clay origins:\u003c\/strong\u003e Clays from the Turkestan region have long been appreciated for their clean mineral profile, soft earthy flavour, and smooth meltable texture within traditional geophagia practices and earth-based sensory traditions.\u003cbr data-start=\"2136\" data-end=\"2139\"\u003e\u003cstrong data-start=\"2139\" data-end=\"2155\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2174\" data-end=\"2187\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2189\" data-end=\"2572\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53561411928391,"sku":"0303130100","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/White_Turkestan_8541424a-594f-408c-a060-7f0d3eb2539a.png?v=1774727048"},{"product_id":"terron-beige","title":"Terron Beige Clay - Edible Mexican Clay for Pica\/ Geophagia","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"54188901-5d4b-4159-b866-f71a240f4a28\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"false\" data-turn=\"user\" tabindex=\"-1\"\u003e\u003c\/article\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69a0af1d-315c-832b-a772-0a6877f27853-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"0d8ea492-ba98-40ff-b06d-ffbd6c83bce5\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"373\"\u003eTerron Beige is a soft yet structured edible clay sourced from \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eTierra Cravings\u003c\/span\u003e\u003c\/span\u003e, originating from \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMexico\u003c\/span\u003e\u003c\/span\u003e. With its warm beige tone and naturally rustic finish, this clay balances delicate floral soil notes with a satisfying textural shift, offering a more nuanced take on traditional earthy profiles.\u003c\/p\u003e\n\u003cp data-start=\"375\" data-end=\"708\"\u003eOn the bite, Terron Beige begins with a light to moderate crunch, giving way to a fine crumble that quickly softens into a creamy, smooth consistency. Any initial grit melts away effortlessly, leaving behind a clean, slightly silky finish. The transition from crunchy to creamy is seamless, making it both engaging and easy to enjoy.\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"967\"\u003eThe flavour leans into floral soil tones — earthy at its core, but lifted with subtle, almost airy notes that soften the depth. There’s a gentle natural sweetness underneath, paired with a grounded mineral base that keeps the profile balanced and authentic.\u003c\/p\u003e\n\u003chr data-start=\"969\" data-end=\"972\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"974\" data-end=\"993\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"995\" data-end=\"1163\"\u003eStarts with a gentle crunch before breaking down into a soft, creamy texture. Fine grit dissolves quickly, resulting in a smooth, melt-away finish with minimal residue.\u003c\/p\u003e\n\u003chr data-start=\"1165\" data-end=\"1168\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1170\" data-end=\"1186\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1188\" data-end=\"1343\"\u003eFloral soil notes take centre stage, layered over a mild earthy base. Light, slightly sweet undertones give it a more delicate and rounded flavour profile.\u003c\/p\u003e\n\u003chr data-start=\"1345\" data-end=\"1348\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1350\" data-end=\"1368\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1370\" data-end=\"1558\"\u003eTerron Beige offers a well-balanced journey — a touch of crunch followed by a clean, creamy melt. Ideal for those who enjoy earthy clays with a softer edge and a hint of floral complexity.\u003c\/p\u003e\n\u003chr data-start=\"1560\" data-end=\"1563\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1565\" data-end=\"1580\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1582\" data-end=\"1747\"\u003e\n\u003cli data-section-id=\"1h6tlmi\" data-start=\"1582\" data-end=\"1622\"\u003e\n\u003cp data-start=\"1584\" data-end=\"1622\"\u003eCrunchy to creamy texture transition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ne3psl\" data-start=\"1623\" data-end=\"1654\"\u003e\n\u003cp data-start=\"1625\" data-end=\"1654\"\u003eFloral soil flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"pfwoz7\" data-start=\"1655\" data-end=\"1688\"\u003e\n\u003cp data-start=\"1657\" data-end=\"1688\"\u003eSmooth melt with minimal grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"2j8dqn\" data-start=\"1689\" data-end=\"1724\"\u003e\n\u003cp data-start=\"1691\" data-end=\"1724\"\u003eBalanced earthy and light notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"k30if0\" data-start=\"1725\" data-end=\"1747\"\u003e\n\u003cp data-start=\"1727\" data-end=\"1747\"\u003eEasy, clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1749\" data-end=\"1752\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1754\" data-end=\"1772\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1774\" data-end=\"2339\"\u003e\n\u003cli data-section-id=\"2frowc\" data-start=\"1774\" data-end=\"1803\"\u003e\n\u003cp data-start=\"1776\" data-end=\"1803\"\u003e\u003cstrong data-start=\"1776\" data-end=\"1785\"\u003eSize:\u003c\/strong\u003e Approx. portion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1804\" data-end=\"1824\"\u003e\n\u003cp data-start=\"1806\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1806\" data-end=\"1817\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ouygs4\" data-start=\"1825\" data-end=\"1856\"\u003e\n\u003cp data-start=\"1827\" data-end=\"1856\"\u003e\u003cstrong data-start=\"1827\" data-end=\"1837\"\u003eShape:\u003c\/strong\u003e Irregular chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"19wtdcv\" data-start=\"1857\" data-end=\"1883\"\u003e\n\u003cp data-start=\"1859\" data-end=\"1883\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1870\"\u003eColour:\u003c\/strong\u003e Warm beige\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"8i6lrx\" data-start=\"1884\" data-end=\"1933\"\u003e\n\u003cp data-start=\"1886\" data-end=\"1933\"\u003e\u003cstrong data-start=\"1886\" data-end=\"1898\"\u003eTexture:\u003c\/strong\u003e Crunchy then creamy, smooth melt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"e9030a\" data-start=\"1934\" data-end=\"1974\"\u003e\n\u003cp data-start=\"1936\" data-end=\"1974\"\u003e\u003cstrong data-start=\"1936\" data-end=\"1954\"\u003eCrunch Factor:\u003c\/strong\u003e Light to moderate\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1dacu9l\" data-start=\"1975\" data-end=\"2041\"\u003e\n\u003cp data-start=\"1977\" data-end=\"2041\"\u003e\u003cstrong data-start=\"1977\" data-end=\"1995\"\u003eTaste Profile:\u003c\/strong\u003e Floral soil, earthy, lightly sweet, mineral\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1l9k6yk\" data-start=\"2042\" data-end=\"2097\"\u003e\n\u003cp data-start=\"2044\" data-end=\"2097\"\u003e\u003cstrong data-start=\"2044\" data-end=\"2060\"\u003eIngredients:\u003c\/strong\u003e Natural edible clay (Terron Beige)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1nc6i8q\" data-start=\"2098\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2100\" data-end=\"2162\"\u003e\u003cstrong data-start=\"2100\" data-end=\"2122\"\u003eCountry of Origin:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMexico\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"17ywmy3\" data-start=\"2163\" data-end=\"2216\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2216\"\u003e\u003cstrong data-start=\"2165\" data-end=\"2176\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eTierra Cravings\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1b7dhku\" data-start=\"2217\" data-end=\"2339\"\u003e\n\u003cp data-start=\"2219\" data-end=\"2339\"\u003e\u003cstrong data-start=\"2219\" data-end=\"2248\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Mexican earth clays known for their balanced mineral taste and smooth, meltable textures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2341\" data-end=\"2344\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2346\" data-end=\"2359\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53561420480839,"sku":"0304130098","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Terron_Beige_a37a91d1-39d1-4af2-a6b5-77f886a12af4.png?v=1774726918"},{"product_id":"lavis-crystal-nak-balls-indian-edible-clay-balls","title":"Lavi's Crystal Nak Balls - Earthy Indian edible clay treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"73\" data-end=\"87\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"89\" data-end=\"972\"\u003eLavi’s Crystal Nak Balls are natural Indian clay treats known for their soft crumbly texture and atmospheric petrichor-rich flavour profile. These perfectly rounded clay spheres deliver a satisfying sensory experience with notes of fresh rain, damp soil, cool mineral water, and soft earthy basement tones, making them especially popular among lovers of earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth melt-away finish with a distinctive rain-soaked earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian geophagic clay traditions, these clay balls are valued for their grounding texture, calming sensory qualities, and slow mindful enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"974\" data-end=\"989\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"991\" data-end=\"1634\"\u003e\u003cstrong data-start=\"991\" data-end=\"1003\"\u003eTexture:\u003c\/strong\u003e Soft crumbly texture with smooth melt-down\u003cbr data-start=\"1046\" data-end=\"1049\"\u003e\u003cstrong data-start=\"1049\" data-end=\"1059\"\u003eTaste:\u003c\/strong\u003e Fresh rain minerals with petrichor, damp soil, and earthy basement notes\u003cbr data-start=\"1132\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1153\"\u003eCrunch factor:\u003c\/strong\u003e 1 – Soft\u003cbr data-start=\"1162\" data-end=\"1165\"\u003e\u003cstrong data-start=\"1165\" data-end=\"1176\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1187\" data-end=\"1190\"\u003e\u003cstrong data-start=\"1190\" data-end=\"1203\"\u003eBest for:\u003c\/strong\u003e Soft texture lovers, mindful sensory enjoyment, beginners, petrichor enthusiasts\u003cbr data-start=\"1284\" data-end=\"1287\"\u003e\u003cstrong data-start=\"1287\" data-end=\"1307\"\u003eClay experience:\u003c\/strong\u003e A calm and atmospheric clay experience with smooth crumbly breakdowns and soothing rain-soaked earth flavours throughout.\u003cbr data-start=\"1429\" data-end=\"1432\"\u003e\u003cstrong data-start=\"1432\" data-end=\"1447\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1460\" data-end=\"1463\"\u003e\u003cstrong data-start=\"1463\" data-end=\"1485\"\u003eHydration texture:\u003c\/strong\u003e Softens into a silky earthy paste with smooth mineral creaminess\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1569\"\u003eAroma notes:\u003c\/strong\u003e Petrichor, fresh rain, damp soil, mineral water, cool earthy air\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1636\" data-end=\"1654\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1656\" data-end=\"2230\"\u003e\u003cstrong data-start=\"1656\" data-end=\"1667\"\u003eWeight:\u003c\/strong\u003e 125g\u003cbr data-start=\"1672\" data-end=\"1675\"\u003e\u003cstrong data-start=\"1675\" data-end=\"1685\"\u003eShape:\u003c\/strong\u003e Rounded clay balls \/ spheres\u003cbr data-start=\"1714\" data-end=\"1717\"\u003e\u003cstrong data-start=\"1717\" data-end=\"1728\"\u003eColour:\u003c\/strong\u003e Natural earthy tones with slight batch variation\u003cbr data-start=\"1777\" data-end=\"1780\"\u003e\u003cstrong data-start=\"1780\" data-end=\"1796\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Crystal Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1885\" data-end=\"1888\"\u003e\u003cstrong data-start=\"1888\" data-end=\"1899\"\u003eVendor:\u003c\/strong\u003e Lavi, Clays All Around\u003cbr data-start=\"1922\" data-end=\"1925\"\u003e\u003cstrong data-start=\"1925\" data-end=\"1954\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in Indian geophagic clay traditions, Crystal Nakumatt-style clays are appreciated for their soft textures, subtle earthy flavours, and calming sensory qualities that focus on atmospheric mineral experiences rather than heavy crunch.\u003cbr data-start=\"2194\" data-end=\"2197\"\u003e\u003cstrong data-start=\"2197\" data-end=\"2213\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2232\" data-end=\"2245\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2247\" data-end=\"2630\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003ch2 data-section-id=\"zi37p2\" data-start=\"2632\" data-end=\"2647\"\u003e\u003cbr\u003e\u003c\/h2\u003e","brand":"Earthy Crunch UK","offers":[{"title":"CAA (100g)","offer_id":53870103298375,"sku":"0405030298","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Lavi (130g)","offer_id":53870103331143,"sku":"0405040027","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_20f0d7a8-ed35-4013-b92d-f994eea7fc2e.png?v=1779287411"},{"product_id":"ying-yang-cookies-red-nakumatt-black-candy-double-layer-edible-indian-clay-treats-for-pica-geophagia","title":"Ying Yang Cookies (Red Nakumatt\/ Black Candy Double Layer) - Edible Indian Clay treats for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"53drpp\" data-start=\"195\" data-end=\"216\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"217\" data-end=\"724\"\u003eYing Yang Cookies are a visually striking and flavourful treat, crafted from layers of bold Black Candy and vibrant Red Nakumatt clays. Each ball delivers a satisfying contrast of textures: a medium-hard outer crunch that gives way to a softer, cementy interior. The flavour journey is rich and earthy, blending smoky, deep notes with warm, mineral-rich undertones for a layered, indulgent clay experience. Perfect for those who enjoy a balance of taste, texture, and visual intrigue in their edible clay.\u003c\/p\u003e\n\u003ch2 data-section-id=\"y0ga8t\" data-start=\"726\" data-end=\"747\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"748\" data-end=\"834\"\u003eMedium-hard exterior with a softer, layered interior; smooth with slight crumbliness\u003c\/p\u003e\n\u003ch2 data-section-id=\"1i2bm5g\" data-start=\"836\" data-end=\"854\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"855\" data-end=\"1271\"\u003e\u003cstrong data-start=\"855\" data-end=\"872\"\u003eRed Nakumatt:\u003c\/strong\u003e deeply earthy, metallic, and warm iron-rich, often compared to fresh petrichor, wet concrete, or dusty topsoil. Intensely crunchy and non-gummy, with a subtle roasted, smoky undertone.\u003cbr data-start=\"1057\" data-end=\"1060\"\u003e\u003cstrong data-start=\"1060\" data-end=\"1076\"\u003eBlack Candy:\u003c\/strong\u003e bold, earthy, and smoky, reminiscent of wet asphalt or petrichor, with charcoal, coal dust, and faint mineral or cement-like notes. Starts hard and sharp, turning smooth or creamy when chewed.\u003c\/p\u003e\n\u003ch2 data-section-id=\"5hv25o\" data-start=\"1273\" data-end=\"1293\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1294\" data-end=\"1530\"\u003eBite into a dual-layered ball that surprises with contrasting textures and a depth of earthy flavours. The Red Nakumatt layer brings a mineral-heavy, iron-rich crunch, while the Black Candy layer offers smoky, charcoal-like intensity.\u003c\/p\u003e\n\u003ch2 data-section-id=\"14at72t\" data-start=\"1532\" data-end=\"1549\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1550\" data-end=\"1824\"\u003e\n\u003cli data-section-id=\"1rd54gg\" data-start=\"1550\" data-end=\"1611\"\u003eDual-toned layering of Red Nakumatt and Black Candy clays\u003c\/li\u003e\n\u003cli data-section-id=\"1elzkv9\" data-start=\"1612\" data-end=\"1662\"\u003eBalanced medium-hard crunch with a softer core\u003c\/li\u003e\n\u003cli data-section-id=\"o56ebp\" data-start=\"1663\" data-end=\"1703\"\u003eSmoky, earthy, and visually striking\u003c\/li\u003e\n\u003cli data-section-id=\"o83i5n\" data-start=\"1704\" data-end=\"1761\"\u003eRed Nakumatt: crunchy, mineral-rich, slightly roasted\u003c\/li\u003e\n\u003cli data-section-id=\"wd5g0a\" data-start=\"1762\" data-end=\"1824\"\u003eBlack Candy: bold, smoky, and dense with earthy undertones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1fh7sy4\" data-start=\"1826\" data-end=\"1846\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1847\" data-end=\"2592\"\u003e\n\u003cli data-section-id=\"ktidz2\" data-start=\"1847\" data-end=\"1900\"\u003e\n\u003cstrong data-start=\"1849\" data-end=\"1858\"\u003eSize:\u003c\/strong\u003e Individual balls, approx. 2–2.5 cm wide\u003c\/li\u003e\n\u003cli data-section-id=\"19iqxuw\" data-start=\"1901\" data-end=\"1927\"\u003e\n\u003cstrong data-start=\"1903\" data-end=\"1914\"\u003eWeight:\u003c\/strong\u003e Up to 95 g\u003c\/li\u003e\n\u003cli data-section-id=\"x0ek48\" data-start=\"1928\" data-end=\"1954\"\u003e\n\u003cstrong data-start=\"1930\" data-end=\"1940\"\u003eShape:\u003c\/strong\u003e Ball-shaped\u003c\/li\u003e\n\u003cli data-section-id=\"1vd8izo\" data-start=\"1955\" data-end=\"1994\"\u003e\n\u003cstrong data-start=\"1957\" data-end=\"1968\"\u003eColour:\u003c\/strong\u003e Dual-tone black and red\u003c\/li\u003e\n\u003cli data-section-id=\"usjbfj\" data-start=\"1995\" data-end=\"2067\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2009\"\u003eTexture:\u003c\/strong\u003e Smooth exterior with layered, slightly crumbly interior\u003c\/li\u003e\n\u003cli data-section-id=\"gbca8g\" data-start=\"2068\" data-end=\"2139\"\u003e\n\u003cstrong data-start=\"2070\" data-end=\"2088\"\u003eCrunch Factor:\u003c\/strong\u003e Medium-hard outside, softening to cementy centre\u003c\/li\u003e\n\u003cli data-section-id=\"o78ci2\" data-start=\"2140\" data-end=\"2287\"\u003e\n\u003cstrong data-start=\"2142\" data-end=\"2160\"\u003eTaste Profile:\u003c\/strong\u003e Red Nakumatt – earthy, metallic, petrichor, iron-rich, roasted; Black Candy – smoky, charcoal-like, cementy, mineral, earthy\u003c\/li\u003e\n\u003cli data-section-id=\"1c9h4ts\" data-start=\"2288\" data-end=\"2344\"\u003e\n\u003cstrong data-start=\"2290\" data-end=\"2306\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay, Black Candy clay\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2345\" data-end=\"2377\"\u003e\n\u003cstrong data-start=\"2347\" data-end=\"2369\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"3sfb2c\" data-start=\"2378\" data-end=\"2398\"\u003e\n\u003cstrong data-start=\"2380\" data-end=\"2391\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/li\u003e\n\u003cli data-section-id=\"mhtq5e\" data-start=\"2399\" data-end=\"2463\"\u003e\n\u003cstrong data-start=\"2401\" data-end=\"2430\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditional Indian clay blends\u003c\/li\u003e\n\u003cli data-section-id=\"a1rpei\" data-start=\"2464\" data-end=\"2592\"\u003e\n\u003cstrong data-start=\"2466\" data-end=\"2483\"\u003eRoast Levels:\u003c\/strong\u003e Red Nakumatt – partially roasted for crisp texture; Black Candy – robust, slightly roasted for smoky depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"9rcx7q\" data-start=\"2594\" data-end=\"2609\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2610\" data-end=\"2957\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53572972118343,"sku":"0405060285","price":5.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_bf1536ba-79e1-4584-a970-5b61a5f597cb.png?v=1774815615"},{"product_id":"blue-cambrian-clay-edible-ukranian-clay-for-pica-geophagia-coming-soon-copy","title":"Dark Blue Volcanic Clay - Bulgarian Clay","description":"\u003ch3 data-end=\"191\" data-start=\"165\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"189\" data-start=\"169\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"666\" data-start=\"192\"\u003eDark Blue Volcanic Clay is a striking, mineral-rich clay sourced from a natural spring at the foot of a volcano along the Bulgarian border. With its deep blue-green hue and naturally formed lump structure, this clay delivers a bold yet balanced experience — combining a firm, crackling bite with a smooth, fast-melting finish. Its clean composition and refined texture make it an easy favourite for those who enjoy structured crunch without any lingering grit or stickiness.\u003c\/p\u003e\n\u003chr data-end=\"671\" data-start=\"668\"\u003e\n\u003ch3 data-end=\"699\" data-start=\"673\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"697\" data-start=\"677\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"989\" data-start=\"700\"\u003eThis clay offers a firm, compact structure that produces a satisfying crackle when bitten into. The initial crunch is sharp and defined, quickly softening into a smooth, cohesive paste that melts effortlessly in the mouth. The finish is clean and grain-free, with no sticking to the teeth.\u003c\/p\u003e\n\u003chr data-end=\"994\" data-start=\"991\"\u003e\n\u003ch3 data-end=\"1019\" data-start=\"996\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1017\" data-start=\"1000\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1249\" data-start=\"1020\"\u003eExpect a fresh, mineral-forward earthiness with subtle damp notes and a clean volcanic character. The flavour leans towards cool soil and lightly stony undertones, with a smooth, natural finish that avoids heaviness or smokiness.\u003c\/p\u003e\n\u003chr data-end=\"1254\" data-start=\"1251\"\u003e\n\u003ch3 data-end=\"1281\" data-start=\"1256\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1279\" data-start=\"1260\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1589\" data-start=\"1282\"\u003eDark Blue Volcanic Clay offers a dynamic yet easy-going session — starting with a crisp crackle and transitioning into a silky melt. The lack of grit and clean breakdown make it especially satisfying for longer enjoyment, while the fresh mineral profile keeps the experience light, balanced, and refreshing.\u003c\/p\u003e\n\u003chr data-end=\"1594\" data-start=\"1591\"\u003e\n\u003ch3 data-end=\"1616\" data-start=\"1596\" data-section-id=\"pm8yra\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1616\" data-start=\"1600\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1823\" data-start=\"1617\"\u003e\n\u003cli data-end=\"1643\" data-start=\"1617\" data-section-id=\"1vifszl\"\u003eFirm, crackling crunch\u003c\/li\u003e\n\u003cli data-end=\"1680\" data-start=\"1644\" data-section-id=\"ts228l\"\u003eSmooth, fast melt with no grains\u003c\/li\u003e\n\u003cli data-end=\"1707\" data-start=\"1681\" data-section-id=\"3uo21x\"\u003eNon-sticky, clean chew\u003c\/li\u003e\n\u003cli data-end=\"1745\" data-start=\"1708\" data-section-id=\"5sndb2\"\u003eDistinct blue-green volcanic clay\u003c\/li\u003e\n\u003cli data-end=\"1781\" data-start=\"1746\" data-section-id=\"kgbhvu\"\u003eNaturally formed lump structure\u003c\/li\u003e\n\u003cli data-end=\"1823\" data-start=\"1782\" data-section-id=\"13s09vg\"\u003eSourced from a volcanic spring region\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1828\" data-start=\"1825\"\u003e\n\u003ch3 data-end=\"1853\" data-start=\"1830\" data-section-id=\"o9mgun\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1853\" data-start=\"1834\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2424\" data-start=\"1854\"\u003e\n\u003cli data-end=\"1890\" data-start=\"1854\" data-section-id=\"3t4p7u\"\u003e\n\u003cstrong data-end=\"1865\" data-start=\"1856\"\u003eSize:\u003c\/strong\u003e Natural lumps (varies)\u003c\/li\u003e\n\u003cli data-end=\"1926\" data-start=\"1891\" data-section-id=\"1ruhnt7\"\u003e\n\u003cstrong data-end=\"1904\" data-start=\"1893\"\u003eWeight:\u003c\/strong\u003e Varies (selectable)\u003c\/li\u003e\n\u003cli data-end=\"1975\" data-start=\"1927\" data-section-id=\"rivbx4\"\u003e\n\u003cstrong data-end=\"1939\" data-start=\"1929\"\u003eShape:\u003c\/strong\u003e Irregular clods \/ lump formations\u003c\/li\u003e\n\u003cli data-end=\"2007\" data-start=\"1976\" data-section-id=\"13ucmcu\"\u003e\n\u003cstrong data-end=\"1989\" data-start=\"1978\"\u003eColour:\u003c\/strong\u003e Dark blue-green\u003c\/li\u003e\n\u003cli data-end=\"2052\" data-start=\"2008\" data-section-id=\"z7bp47\"\u003e\n\u003cstrong data-end=\"2022\" data-start=\"2010\"\u003eTexture:\u003c\/strong\u003e Firm, smooth, quick-melting\u003c\/li\u003e\n\u003cli data-end=\"2102\" data-start=\"2053\" data-section-id=\"1d5a19b\"\u003e\n\u003cstrong data-end=\"2073\" data-start=\"2055\"\u003eCrunch Factor:\u003c\/strong\u003e Firm crackle → smooth melt\u003c\/li\u003e\n\u003cli data-end=\"2183\" data-start=\"2103\" data-section-id=\"1jj5czt\"\u003e\n\u003cstrong data-end=\"2123\" data-start=\"2105\"\u003eTaste Profile:\u003c\/strong\u003e Mineral-rich, damp earth, light stony notes, clean finish\u003c\/li\u003e\n\u003cli data-end=\"2226\" data-start=\"2184\" data-section-id=\"1kndogh\"\u003e\n\u003cstrong data-end=\"2202\" data-start=\"2186\"\u003eIngredients:\u003c\/strong\u003e Natural volcanic clay\u003c\/li\u003e\n\u003cli data-end=\"2287\" data-start=\"2227\" data-section-id=\"id8gw6\"\u003e\n\u003cstrong data-end=\"2251\" data-start=\"2229\"\u003eCountry of Origin:\u003c\/strong\u003e Bulgaria (volcanic border region)\u003c\/li\u003e\n\u003cli data-end=\"2317\" data-start=\"2288\" data-section-id=\"10q5q4h\"\u003e\n\u003cstrong data-end=\"2301\" data-start=\"2290\"\u003eVendor:\u003c\/strong\u003e UA Chalks\u003c\/li\u003e\n\u003cli data-end=\"2424\" data-start=\"2318\" data-section-id=\"11pu5ls\"\u003e\n\u003cstrong data-end=\"2349\" data-start=\"2320\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Volcanic spring clay, valued for purity and smooth, fast-melting texture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53586609275207,"sku":"03032000941","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Sample (5-15g)","offer_id":53658722468167,"sku":"03032000942","price":0.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b3fbcb46-c475-4cac-8451-225279f18c67.png?v=1774445315"},{"product_id":"smokey-mirage-indian-edible-clay-pucks-treats","title":"Smokey Mirage - Mildly Smoky Indian Edible Clay treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"59\" data-end=\"73\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"75\" data-end=\"969\"\u003eSmokey Mirage is a natural Indian clay blend known for its medium smoky crunch and smooth baked-earth mineral profile. These compact clay pucks deliver a satisfying sensory experience with notes of roasted clay pot dust, smoky minerals, baked terracotta, and rich earthy Nakumatt undertones, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a soft powdery crumble with a distinctive smoky earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian clay pot materials and roasted clay preparation methods, this blend is valued for its grounding texture, authentic smoky crunch, and layered sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"971\" data-end=\"986\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"988\" data-end=\"1653\"\u003e\u003cstrong data-start=\"988\" data-end=\"1000\"\u003eTexture:\u003c\/strong\u003e Firm medium crunch with smooth powdery crumble\u003cbr data-start=\"1047\" data-end=\"1050\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1060\"\u003eTaste:\u003c\/strong\u003e Smoky baked earth with mineral-rich Nakumatt and roasted clay notes\u003cbr data-start=\"1128\" data-end=\"1131\"\u003e\u003cstrong data-start=\"1131\" data-end=\"1149\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1160\" data-end=\"1163\"\u003e\u003cstrong data-start=\"1163\" data-end=\"1174\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1185\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1188\" data-end=\"1201\"\u003eBest for:\u003c\/strong\u003e Smoky clay lovers, ASMR sessions, balanced crunch fans, experienced clay enthusiasts\u003cbr data-start=\"1286\" data-end=\"1289\"\u003e\u003cstrong data-start=\"1289\" data-end=\"1309\"\u003eClay experience:\u003c\/strong\u003e A slow-building smoky clay experience with firm earthy bites that soften into smooth mineral-rich powdery melts.\u003cbr data-start=\"1422\" data-end=\"1425\"\u003e\u003cstrong data-start=\"1425\" data-end=\"1440\"\u003eASMR level:\u003c\/strong\u003e Dusty crack\u003cbr data-start=\"1452\" data-end=\"1455\"\u003e\u003cstrong data-start=\"1455\" data-end=\"1477\"\u003eHydration texture:\u003c\/strong\u003e Softens into a creamy smoky paste with smooth mineral consistency and minimal grit\u003cbr data-start=\"1560\" data-end=\"1563\"\u003e\u003cstrong data-start=\"1563\" data-end=\"1579\"\u003eAroma notes:\u003c\/strong\u003e Roasted clay, smoky terracotta, baked earth, warm minerals, charcoal dust\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1655\" data-end=\"1673\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1675\" data-end=\"2251\"\u003e\u003cstrong data-start=\"1675\" data-end=\"1686\"\u003eWeight:\u003c\/strong\u003e Approximately 100g per pack\u003cbr data-start=\"1714\" data-end=\"1717\"\u003e\u003cstrong data-start=\"1717\" data-end=\"1727\"\u003eShape:\u003c\/strong\u003e Compact clay pucks\u003cbr data-start=\"1746\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1749\" data-end=\"1760\"\u003eColour:\u003c\/strong\u003e Muted earthy grey-brown and smoky terracotta tones\u003cbr data-start=\"1811\" data-end=\"1814\"\u003e\u003cstrong data-start=\"1814\" data-end=\"1830\"\u003eIngredients:\u003c\/strong\u003e Clay Pot Dust, Smokey Clay, and Juhu Nakumatt (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1930\" data-end=\"1933\"\u003e\u003cstrong data-start=\"1933\" data-end=\"1944\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003cbr data-start=\"1954\" data-end=\"1957\"\u003e\u003cstrong data-start=\"1957\" data-end=\"1986\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian clay pot materials and naturally smoked clay preparations, this blend combines roasted earthy depth with mineral-rich Nakumatt textures to create a balanced and atmospheric sensory clay experience.\u003cbr data-start=\"2215\" data-end=\"2218\"\u003e\u003cstrong data-start=\"2218\" data-end=\"2234\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2253\" data-end=\"2266\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2268\" data-end=\"2651\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53667397402951,"sku":"0405090173","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/SmokyMirage.png?v=1779288101"},{"product_id":"everest-clay-damp-earthy-indian-clay-chunks","title":"Everest Clay - Damp earthy Indian clay chunks","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"448\" data-start=\"21\"\u003eEverest edible clay offers a bold and grounding clay experience, rooted in its naturally raw and earthy character. Sourced from India and presented in rustic, irregular chunks, this clay leans into its authenticity with a distinctly damp-earth profile—often compared to freshly turned soil or even a broken flower pot. It’s a sensory-forward option for those who appreciate deep mineral tones and a more traditional clay taste.\u003c\/p\u003e\n\u003ch2 data-end=\"469\" data-start=\"450\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"782\" data-start=\"471\"\u003eFirm on the first bite, Everest clay delivers a satisfying medium-hard crunch that quickly transforms as you chew. The structure breaks down smoothly, softening into a creamy, slightly muddy consistency without any grit. It’s a clean crunch-to-melt experience that keeps things interesting from start to finish.\u003c\/p\u003e\n\u003ch2 data-end=\"800\" data-start=\"784\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1075\" data-start=\"802\"\u003eExpect a strong earthy flavour with damp, soil-like notes and a subtle dusty finish. The aroma carries hints of petrichor—like rain hitting dry ground—adding to its natural appeal. It’s unapologetically earthy, making it ideal for those who enjoy robust, grounded profiles.\u003c\/p\u003e\n\u003ch2 data-end=\"1095\" data-start=\"1077\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1384\" data-start=\"1097\"\u003eThis is a clay that evolves as you enjoy it. Starting with a crisp bite and transitioning into a smooth, almost paste-like texture, Everest clay offers a full sensory journey. As a natural product, slight variations in taste and texture between batches add to its charm and authenticity.\u003c\/p\u003e\n\u003ch2 data-end=\"1401\" data-start=\"1386\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1626\" data-start=\"1403\"\u003e\n\u003cli data-end=\"1458\" data-start=\"1403\" data-section-id=\"l0kb4t\"\u003eMedium-hard crunch that softens to a creamy texture\u003c\/li\u003e\n\u003cli data-end=\"1495\" data-start=\"1459\" data-section-id=\"7n5gds\"\u003eStrong earthy, damp soil flavour\u003c\/li\u003e\n\u003cli data-end=\"1541\" data-start=\"1496\" data-section-id=\"190ydii\"\u003eGrit-free composition for a smooth finish\u003c\/li\u003e\n\u003cli data-end=\"1588\" data-start=\"1542\" data-section-id=\"12iicca\"\u003eNatural chunk form for a rustic experience\u003c\/li\u003e\n\u003cli data-end=\"1626\" data-start=\"1589\" data-section-id=\"15j0ys0\"\u003eBatch variability adds uniqueness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"1646\" data-start=\"1628\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2102\" data-start=\"1648\"\u003e\n\u003cli data-end=\"1686\" data-start=\"1648\" data-section-id=\"qwm3fz\"\u003e\n\u003cstrong data-end=\"1659\" data-start=\"1650\"\u003eSize:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-end=\"1729\" data-start=\"1687\" data-section-id=\"h40b6p\"\u003e\n\u003cstrong data-end=\"1700\" data-start=\"1689\"\u003eWeight:\u003c\/strong\u003e Available in 100g and 250g\u003c\/li\u003e\n\u003cli data-end=\"1766\" data-start=\"1730\" data-section-id=\"1gurczd\"\u003e\n\u003cstrong data-end=\"1742\" data-start=\"1732\"\u003eShape:\u003c\/strong\u003e Chunky, uneven pieces\u003c\/li\u003e\n\u003cli data-end=\"1810\" data-start=\"1767\" data-section-id=\"scwepy\"\u003e\n\u003cstrong data-end=\"1780\" data-start=\"1769\"\u003eColour:\u003c\/strong\u003e Light brown to earthy beige\u003c\/li\u003e\n\u003cli data-end=\"1860\" data-start=\"1811\" data-section-id=\"1qxro6s\"\u003e\n\u003cstrong data-end=\"1825\" data-start=\"1813\"\u003eTexture:\u003c\/strong\u003e Medium-hard, softens when chewed\u003c\/li\u003e\n\u003cli data-end=\"1888\" data-start=\"1861\" data-section-id=\"v29qxy\"\u003e\n\u003cstrong data-end=\"1881\" data-start=\"1863\"\u003eCrunch Factor:\u003c\/strong\u003e 3 medium crunch\u003c\/li\u003e\n\u003cli data-end=\"1936\" data-start=\"1889\" data-section-id=\"lympw3\"\u003e\n\u003cstrong data-end=\"1909\" data-start=\"1891\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, damp soil, dusty\u003c\/li\u003e\n\u003cli data-end=\"1970\" data-start=\"1937\" data-section-id=\"15guhlu\"\u003e\n\u003cstrong data-end=\"1955\" data-start=\"1939\"\u003eIngredients:\u003c\/strong\u003e Natural clay\u003c\/li\u003e\n\u003cli data-end=\"2003\" data-start=\"1971\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"1995\" data-start=\"1973\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2036\" data-start=\"2004\" data-section-id=\"1cyqejm\"\u003e\n\u003cstrong data-end=\"2017\" data-start=\"2006\"\u003eVendor:\u003c\/strong\u003e AJ Premium Clays\u003c\/li\u003e\n\u003cli data-end=\"2102\" data-start=\"2037\" data-section-id=\"nsj17l\"\u003e\n\u003cstrong data-end=\"2068\" data-start=\"2039\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Naturally harvested Indian clay\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53807951446343,"sku":"03050201461","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53681905566023,"sku":"03050201462","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53681905598791,"sku":"03050201463","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/EverestClay_50a912c0-e26e-418f-9f98-ec916a99383c.png?v=1776415619"},{"product_id":"pink-softy-clay-damp-soil-indian-clay-chunks","title":"Pinky Soft Clay - Damp soil Indian clay chunks","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"401\"\u003ePinky Softy is a beautifully delicate clay that leans into softness, creaminess, and subtle complexity. Known for its gentle crunch and melt-in-the-mouth finish, this variety is a favourite for those who prefer a smoother, more refined clay experience. Its naturally pink hue adds to its charm, while the flavour delivers a rich earthiness with comforting, rain-soaked undertones.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"403\" data-end=\"422\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"424\" data-end=\"677\"\u003eSoft and dry to the touch, Pinky Softy offers a light-to-medium crunch that quickly dissolves as you chew. It breaks down effortlessly into a fine, creamy paste with no stickiness or grit, creating a smooth and satisfying mouthfeel from start to finish.\u003c\/p\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"679\" data-end=\"695\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"697\" data-end=\"974\"\u003eExpect a deep earthy flavour layered with notes reminiscent of wet cement, basement air, and fresh petrichor. There’s a subtle complexity here—some batches may carry a faint saltiness or even a delicate hint of sweetness, adding a gentle lift to its otherwise grounded profile.\u003c\/p\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"976\" data-end=\"994\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"996\" data-end=\"1258\"\u003ePinky Softy is all about ease and comfort. It doesn’t fight back with hardness or grit—instead, it delivers a soft crunch followed by a silky, melt-away texture. Ideal for slower, more mindful enjoyment, especially for those drawn to creamy, non-intrusive clays.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1260\" data-end=\"1275\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1277\" data-end=\"1474\"\u003e\n\u003cli data-section-id=\"uswd55\" data-start=\"1277\" data-end=\"1319\"\u003eSoft, dry texture with a gentle crunch\u003c\/li\u003e\n\u003cli data-section-id=\"tqe7x6\" data-start=\"1320\" data-end=\"1365\"\u003eQuickly melts into a smooth, creamy paste\u003c\/li\u003e\n\u003cli data-section-id=\"80ufbj\" data-start=\"1366\" data-end=\"1394\"\u003eGrit-free and non-sticky\u003c\/li\u003e\n\u003cli data-section-id=\"fposw\" data-start=\"1395\" data-end=\"1444\"\u003eRich earthy flavour with subtle nuanced notes\u003c\/li\u003e\n\u003cli data-section-id=\"fjr8m6\" data-start=\"1445\" data-end=\"1474\"\u003eNaturally pink-toned clay\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1476\" data-end=\"1494\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1496\" data-end=\"1960\"\u003e\n\u003cli data-section-id=\"rdy08g\" data-start=\"1496\" data-end=\"1531\"\u003e\n\u003cstrong data-start=\"1498\" data-end=\"1507\"\u003eSize:\u003c\/strong\u003e Irregular soft chunks\u003c\/li\u003e\n\u003cli data-section-id=\"lj61ir\" data-start=\"1532\" data-end=\"1575\"\u003e\n\u003cstrong data-start=\"1534\" data-end=\"1545\"\u003eWeight:\u003c\/strong\u003e Available in assorted sizes\u003c\/li\u003e\n\u003cli data-section-id=\"1oy0e4v\" data-start=\"1576\" data-end=\"1615\"\u003e\n\u003cstrong data-start=\"1578\" data-end=\"1588\"\u003eShape:\u003c\/strong\u003e Chunky, breakable pieces\u003c\/li\u003e\n\u003cli data-section-id=\"jodbum\" data-start=\"1616\" data-end=\"1656\"\u003e\n\u003cstrong data-start=\"1618\" data-end=\"1629\"\u003eColour:\u003c\/strong\u003e Soft pink to muted blush\u003c\/li\u003e\n\u003cli data-section-id=\"177hx42\" data-start=\"1657\" data-end=\"1704\"\u003e\n\u003cstrong data-start=\"1659\" data-end=\"1671\"\u003eTexture:\u003c\/strong\u003e Soft, dry, powdery when chewed\u003c\/li\u003e\n\u003cli data-section-id=\"wa1otg\" data-start=\"1705\" data-end=\"1732\"\u003e\n\u003cstrong data-start=\"1707\" data-end=\"1725\"\u003eCrunch Factor:\u003c\/strong\u003e 2 soft\/medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"1djld3e\" data-start=\"1733\" data-end=\"1790\"\u003e\n\u003cstrong data-start=\"1735\" data-end=\"1753\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, petrichor, lightly mineral\u003c\/li\u003e\n\u003cli data-section-id=\"15guhlu\" data-start=\"1791\" data-end=\"1824\"\u003e\n\u003cstrong data-start=\"1793\" data-end=\"1809\"\u003eIngredients:\u003c\/strong\u003e Natural clay\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"1825\" data-end=\"1857\"\u003e\n\u003cstrong data-start=\"1827\" data-end=\"1849\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"10q5q4h\" data-start=\"1858\" data-end=\"1887\"\u003e\n\u003cstrong data-start=\"1860\" data-end=\"1871\"\u003eVendor:\u003c\/strong\u003e Not specified\u003c\/li\u003e\n\u003cli data-section-id=\"5e4t4t\" data-start=\"1888\" data-end=\"1960\"\u003e\n\u003cstrong data-start=\"1890\" data-end=\"1919\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Naturally occurring soft clay deposits\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53681924407623,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53681924440391,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2837a260-9106-452c-8ed0-3c66ca89f2c0.png?v=1776391986"},{"product_id":"indian-clay-bundle-flavour-roasted-and-smoky","title":"Indian Raw Clay Bundle - Flavour: Roasted, Smoky and Petrol tones","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"354\" data-start=\"21\"\u003eA bold and immersive selection for lovers of deep, roasted profiles, the Indian Raw Clay Bundle brings together five distinctive clays in one richly layered set. Carefully curated from traditional sources in India, this bundle showcases the full spectrum of roasted and smoky notes — from gently toasted to deeply fired and aromatic.\u003c\/p\u003e\n\u003cp data-end=\"658\" data-start=\"356\"\u003eEach 100g portion offers its own unique character, allowing you to explore how roasting and smoking techniques transform both flavour and texture. Whether you prefer subtle warmth or intense, kiln-fired depth, this bundle delivers a complete sensory journey through India’s most sought-after raw clays.\u003c\/p\u003e\n\u003chr data-end=\"663\" data-start=\"660\"\u003e\n\u003ch2 data-end=\"684\" data-start=\"665\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"973\" data-start=\"686\"\u003eA varied and dynamic experience across the bundle. Expect everything from firm, snappy chunks to slightly brittle, crumbly bites depending on the clay. Some pieces deliver a clean, dry crunch, while others soften gradually, breaking down into smooth, meltable textures with minimal grit.\u003c\/p\u003e\n\u003chr data-end=\"978\" data-start=\"975\"\u003e\n\u003ch2 data-end=\"996\" data-start=\"980\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1285\" data-start=\"998\"\u003eRich, earthy, and deeply aromatic. Roasted profiles bring warm, nutty, almost toasted mineral notes, while the smoked varieties introduce a darker, fire-kissed intensity. Hints of char, dry earth, and subtle bitterness balance beautifully with the natural mineral sweetness of the clays.\u003c\/p\u003e\n\u003chr data-end=\"1290\" data-start=\"1287\"\u003e\n\u003ch2 data-end=\"1310\" data-start=\"1292\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1722\" data-start=\"1312\"\u003eThis bundle is ideal for those who enjoy exploring contrast. Move from the lighter, gently roasted tones of Dryfruit and Half Roasted Nakumatt into the deeper, more intense profiles of Full Roasted and Smoked Nakumatt, finishing with the bold, grounding character of Blackhall clay. Each variety offers a slightly different pace — from quick crunch-and-melt satisfaction to slower, more contemplative textures.\u003c\/p\u003e\n\u003chr data-end=\"1727\" data-start=\"1724\"\u003e\n\u003ch2 data-end=\"1744\" data-start=\"1729\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1954\" data-start=\"1746\"\u003e\n\u003cli data-end=\"1790\" data-start=\"1746\" data-section-id=\"aidt2w\"\u003eFive distinct Indian clays in one bundle\u003c\/li\u003e\n\u003cli data-end=\"1829\" data-start=\"1791\" data-section-id=\"118trmc\"\u003eRoasted and smoky flavour spectrum\u003c\/li\u003e\n\u003cli data-end=\"1876\" data-start=\"1830\" data-section-id=\"17i0j30\"\u003eBalanced mix of textures and crunch levels\u003c\/li\u003e\n\u003cli data-end=\"1914\" data-start=\"1877\" data-section-id=\"cjc7yf\"\u003eIdeal for sampling and comparison\u003c\/li\u003e\n\u003cli data-end=\"1954\" data-start=\"1915\" data-section-id=\"qor4hr\"\u003eGenerous 100g portions of each clay\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1959\" data-start=\"1956\"\u003e\n\u003ch2 data-end=\"1979\" data-start=\"1961\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2628\" data-start=\"1981\"\u003e\n\u003cli data-end=\"2026\" data-start=\"1981\" data-section-id=\"1asq4r5\"\u003e\n\u003cstrong data-end=\"1992\" data-start=\"1983\"\u003eSize:\u003c\/strong\u003e Mixed chunks and natural pieces\u003c\/li\u003e\n\u003cli data-end=\"2064\" data-start=\"2027\" data-section-id=\"1iutnvb\"\u003e\n\u003cstrong data-end=\"2040\" data-start=\"2029\"\u003eWeight:\u003c\/strong\u003e Select between 500g total (5 × 100g) and \u003cmeta charset=\"utf-8\"\u003e250g total (5 × 50g)\u003c\/li\u003e\n\u003cli data-end=\"2110\" data-start=\"2065\" data-section-id=\"y7yve4\"\u003e\n\u003cstrong data-end=\"2077\" data-start=\"2067\"\u003eShape:\u003c\/strong\u003e Irregular chunks and fragments\u003c\/li\u003e\n\u003cli data-end=\"2195\" data-start=\"2111\" data-section-id=\"swhs1t\"\u003e\n\u003cstrong data-end=\"2124\" data-start=\"2113\"\u003eColour:\u003c\/strong\u003e Varies from light earthy tones to deep roasted browns and near-black\u003c\/li\u003e\n\u003cli data-end=\"2243\" data-start=\"2196\" data-section-id=\"151b1dm\"\u003e\n\u003cstrong data-end=\"2210\" data-start=\"2198\"\u003eTexture:\u003c\/strong\u003e Firm to crumbly, some meltable\u003c\/li\u003e\n\u003cli data-end=\"2300\" data-start=\"2244\" data-section-id=\"es10s2\"\u003e\n\u003cstrong data-end=\"2264\" data-start=\"2246\"\u003eCrunch factor:\u003c\/strong\u003e Medium to high, depending on clay\u003c\/li\u003e\n\u003cli data-end=\"2360\" data-start=\"2301\" data-section-id=\"1jg3ns5\"\u003e\n\u003cstrong data-end=\"2321\" data-start=\"2303\"\u003eTaste profile:\u003c\/strong\u003e Roasted, smoky, earthy, mineral-rich\u003c\/li\u003e\n\u003cli data-end=\"2487\" data-start=\"2361\" data-section-id=\"rxltmg\"\u003e\n\u003cstrong data-end=\"2379\" data-start=\"2363\"\u003eIngredients:\u003c\/strong\u003e Natural edible clays (Dryfruit, Half Roasted Nakumatt, Full Roasted Nakumatt, Smoked Nakumatt, Blackhall)\u003c\/li\u003e\n\u003cli data-end=\"2520\" data-start=\"2488\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"2512\" data-start=\"2490\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2553\" data-start=\"2521\" data-section-id=\"1cyqejm\"\u003e\n\u003cstrong data-end=\"2534\" data-start=\"2523\"\u003eVendor:\u003c\/strong\u003e AJ Premium Clays\u003c\/li\u003e\n\u003cli data-end=\"2628\" data-start=\"2554\" data-section-id=\"16pd21v\"\u003e\n\u003cstrong data-end=\"2585\" data-start=\"2556\"\u003eTraditional clay origins:\u003c\/strong\u003e Indian roasted and smoked clay varieties\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697636630855,"sku":"0806020031","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53697636663623,"sku":"0806020032","price":18.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_89243208-9815-4a6d-94c0-9887da2b4294.png?v=1750109923"},{"product_id":"nakumatt-cracker-balls-hari-indian-clay-treats","title":"Nakumatt Cracker Balls (Hari) - Indian clay treats","description":"\u003ch3 data-end=\"22\" data-start=\"0\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"460\" data-start=\"24\"\u003eNakumatt Cracker Balls by Hari take the classic Nakumatt experience and turn up the crunch. Made from finely milled Nakumatt powder and blended with tiny embedded crumbs, these hand-rolled spheres are designed for those who enjoy texture that speaks back. Each ball delivers a bold, earthy intensity with that signature cement-like depth, elevated by a layered crunch that feels lively and full-bodied from the first bite to the last.\u003c\/p\u003e\n\u003ch3 data-end=\"484\" data-start=\"462\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"881\" data-start=\"486\"\u003eThese cracker balls are densely packed yet textured throughout, thanks to the inclusion of fine Nakumatt crumbs within the base. The outer shell offers a firm, decisive snap, while the interior breaks into a dynamic mix of crisp fragments and chewable grit. This creates a multi-layered crunch — sharp at first, then gradually softening into a gritty, satisfying crumble with subtle chewiness.\u003c\/p\u003e\n\u003ch3 data-end=\"902\" data-start=\"883\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1262\" data-start=\"904\"\u003eExpect a rich, earthy flavour profile with classic Nakumatt depth. Notes of dry cement and mineral richness lead the way, balanced by a distinctive rainy, petrichor-like undertone that lingers gently on the palate. The aroma carries dusty, fresh-earth notes that enhance the overall sensory experience, making each bite feel grounded and deeply satisfying.\u003c\/p\u003e\n\u003ch3 data-end=\"1285\" data-start=\"1264\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"1646\" data-start=\"1287\"\u003eIdeal for those who enjoy bold textures with added complexity. The crumb-filled structure creates a more interactive crunch compared to standard clay balls, offering variation in every bite. These are perfect for slow, mindful enjoyment — where the contrast between firm shell, gritty interior and subtle chew makes the experience feel layered and engaging.\u003c\/p\u003e\n\u003ch3 data-end=\"1666\" data-start=\"1648\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"1976\" data-start=\"1668\"\u003e\n\u003cli data-end=\"1726\" data-start=\"1668\" data-section-id=\"14ki17h\"\u003eHand-rolled clay balls made from mixed Nakumatt powder\u003c\/li\u003e\n\u003cli data-end=\"1787\" data-start=\"1727\" data-section-id=\"jcuouo\"\u003eInfused with fine crumbs for enhanced crunch and texture\u003c\/li\u003e\n\u003cli data-end=\"1858\" data-start=\"1788\" data-section-id=\"ndkgkp\"\u003eVery crunchy with a combination of snap, crumble and chewable grit\u003c\/li\u003e\n\u003cli data-end=\"1915\" data-start=\"1859\" data-section-id=\"em64xx\"\u003eRich earthy flavour with cement and rainy undertones\u003c\/li\u003e\n\u003cli data-end=\"1976\" data-start=\"1916\" data-section-id=\"1u928h8\"\u003eNatural clay spheres with a textured, multi-layered bite\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1999\" data-start=\"1978\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"2808\" data-start=\"2001\"\u003e\n\u003cli data-end=\"2080\" data-start=\"2001\" data-section-id=\"gq0286\"\u003e\n\u003cstrong\u003eSize\u003c\/strong\u003e: Approximately 2–3 cm per ball (may vary slightly due to hand-rolling)\u003c\/li\u003e\n\u003cli data-end=\"2152\" data-start=\"2081\" data-section-id=\"fo0kt5\"\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Available in multiple weight options (selected at checkout)\u003c\/li\u003e\n\u003cli data-end=\"2177\" data-start=\"2153\" data-section-id=\"ho2g32\"\u003e\n\u003cstrong\u003eShape\u003c\/strong\u003e: Rounded balls\u003c\/li\u003e\n\u003cli data-end=\"2217\" data-start=\"2178\" data-section-id=\"npe6ti\"\u003e\n\u003cstrong\u003eColour\u003c\/strong\u003e: Earthy beige to light brown\u003c\/li\u003e\n\u003cli data-end=\"2293\" data-start=\"2218\" data-section-id=\"5vd95z\"\u003e\n\u003cstrong\u003eTexture\u003c\/strong\u003e: Dense exterior with crumb-filled interior and gritty breakdown\u003c\/li\u003e\n\u003cli data-end=\"2379\" data-start=\"2294\" data-section-id=\"w5devk\"\u003e\n\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3 Very crunchy – sharp snap followed by crumbly, slightly chewy grit\u003c\/li\u003e\n\u003cli data-end=\"2466\" data-start=\"2380\" data-section-id=\"vccfkz\"\u003e\n\u003cstrong\u003eTaste\u003c\/strong\u003e profile: Earthy and mineral-rich with cement notes and a subtle rainy finish\u003c\/li\u003e\n\u003cli data-end=\"2531\" data-start=\"2467\" data-section-id=\"m98zto\"\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Mixed Nakumatt clay powder with embedded crumbs\u003c\/li\u003e\n\u003cli data-end=\"2560\" data-start=\"2532\" data-section-id=\"1v69fak\"\u003e\n\u003cstrong\u003eCountry\u003c\/strong\u003e of origin: India\u003c\/li\u003e\n\u003cli data-end=\"2577\" data-start=\"2561\" data-section-id=\"11a1ohw\"\u003e\n\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/li\u003e\n\u003cli data-end=\"2808\" data-start=\"2578\" data-section-id=\"u3mk5f\"\u003e\n\u003cstrong\u003eTraditional clay origins\u003c\/strong\u003e: Nakumatt clay is traditionally enjoyed across parts of India, where powdered clays are shaped and dried into various forms, often enhanced with texture variations for a more dynamic crunch experience.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (110g)","offer_id":53697764983111,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true},{"title":"2 (220g)","offer_id":53697765015879,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_8733e83f-76f0-4fe7-b2ea-e6aaa9ef93cc.png?v=1776094147"},{"product_id":"lavis-smoky-sticks-indian-light-smoky-clay-treats-coming-soon-june-2026","title":"Lavi's Smoky Sticks - Indian light smoky clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"75\" data-end=\"97\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"98\" data-end=\"488\"\u003eSmoky Sticks are thick, hand-formed clay sticks crafted from a carefully layered blend of Dryfruit, Magmitti and Fully Roasted clays.  The result is a bold, structured smoky clay experience with a firm bite, gritty depth, and a distinctly roasted-earth character.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"870\"\u003eEach stick measures approximately 4–6 cm and delivers a clean, crisp crunch with a dense, compact structure. \u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1184\"\u003eThe flavour profile is rich and layered, moving from smoky dust and roasted Nakumatt tones into deeper notes of cement earth, incense, and faint petrol-like minerality. This batch is particularly suited to those who prefer a powerful, unified smoky profile with minimal fragmentation and maximum roast intensity.\u003c\/p\u003e\n\u003chr data-start=\"1186\" data-end=\"1189\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"1191\" data-end=\"1213\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"1214\" data-end=\"1401\"\u003eFirm, compacted stick structure with no loose crumbs.\u003cbr data-start=\"1267\" data-end=\"1270\"\u003eClean break with dense internal resistance.\u003cbr data-start=\"1313\" data-end=\"1316\"\u003eCrunch level: medium (3\/5), leaning towards tight and controlled rather than brittle.\u003c\/p\u003e\n\u003chr data-start=\"1403\" data-end=\"1406\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1408\" data-end=\"1427\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1428\" data-end=\"1684\"\u003eDeep smoky roasted clay with strong earthy undertones.\u003cbr data-start=\"1482\" data-end=\"1485\"\u003eNotes of petrichor, incense, damp mineral soil, cement dust, and subtle gasoline-like hints.\u003cbr data-start=\"1577\" data-end=\"1580\"\u003eHeavily roasted character dominates, with less variation but more intensity compared to lighter batches.\u003c\/p\u003e\n\u003chr data-start=\"1686\" data-end=\"1689\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1691\" data-end=\"1712\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1713\" data-end=\"2096\"\u003eA bold, concentrated smoky clay experience designed for those who prefer intensity over variation. \u003c\/p\u003e\n\u003chr data-start=\"2098\" data-end=\"2101\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"2103\" data-end=\"2121\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"2122\" data-end=\"2371\"\u003e\n\u003cli data-section-id=\"iner6u\" data-start=\"2122\" data-end=\"2167\"\u003eSuper smoky, heavily roasted clay profile\u003c\/li\u003e\n\u003cli data-section-id=\"8bexzw\" data-start=\"2168\" data-end=\"2207\"\u003eCompact, crumb-free stick formation\u003c\/li\u003e\n\u003cli data-section-id=\"iucv2r\" data-start=\"2208\" data-end=\"2260\"\u003eStrong petrichor and incense aroma when dampened\u003c\/li\u003e\n\u003cli data-section-id=\"1z03x0k\" data-start=\"2261\" data-end=\"2320\"\u003eConsistent texture with minimal variation between bites\u003c\/li\u003e\n\u003cli data-section-id=\"ccrbw\" data-start=\"2321\" data-end=\"2371\"\u003eIdeal for fans of intense, unified smoky clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2373\" data-end=\"2376\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2378\" data-end=\"2399\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2400\" data-end=\"3294\"\u003e\n\u003cli data-section-id=\"9ni9aw\" data-start=\"2400\" data-end=\"2441\"\u003e\n\u003cstrong data-start=\"2402\" data-end=\"2411\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-section-id=\"n8po1k\" data-start=\"2442\" data-end=\"2470\"\u003e\n\u003cstrong data-start=\"2444\" data-end=\"2455\"\u003eWeight:\u003c\/strong\u003e 100 g, 250 g\u003c\/li\u003e\n\u003cli data-section-id=\"18xfe7\" data-start=\"2471\" data-end=\"2534\"\u003e\n\u003cstrong data-start=\"2473\" data-end=\"2483\"\u003eShape:\u003c\/strong\u003e Thick cylinder sticks \u003c\/li\u003e\n\u003cli data-section-id=\"3pg4xr\" data-start=\"2535\" data-end=\"2594\"\u003e\n\u003cstrong data-start=\"2537\" data-end=\"2548\"\u003eColour:\u003c\/strong\u003e grey tones with deep smoky and roasted hues\u003c\/li\u003e\n\u003cli data-section-id=\"lz2e9e\" data-start=\"2595\" data-end=\"2646\"\u003e\n\u003cstrong data-start=\"2597\" data-end=\"2609\"\u003eTexture:\u003c\/strong\u003e firm, highly compacted, crumb-free\u003c\/li\u003e\n\u003cli data-section-id=\"1et7e1u\" data-start=\"2647\" data-end=\"2687\"\u003e\n\u003cstrong data-start=\"2649\" data-end=\"2667\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"1f6aeil\" data-start=\"2688\" data-end=\"2775\"\u003e\n\u003cstrong data-start=\"2690\" data-end=\"2708\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, petrichor, incense, cement, subtle gasoline notes\u003c\/li\u003e\n\u003cli data-section-id=\"1gct9aq\" data-start=\"2776\" data-end=\"2888\"\u003e\n\u003cstrong data-start=\"2778\" data-end=\"2794\"\u003eIngredients:\u003c\/strong\u003e fully roasted clays; dryfruit and magmitti\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2889\" data-end=\"2921\"\u003e\n\u003cstrong data-start=\"2891\" data-end=\"2913\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"svants\" data-start=\"2922\" data-end=\"3011\"\u003e\n\u003cstrong data-start=\"2924\" data-end=\"2935\"\u003eVendor:\u003c\/strong\u003e Lavi\u003c\/li\u003e\n\u003cli data-section-id=\"y8jau2\" data-start=\"3012\" data-end=\"3294\"\u003e\n\u003cstrong data-start=\"3014\" data-end=\"3043\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian roasted clay traditions using layered Nakumatt blends at different roast levels, designed to highlight the contrast between lighter crumbly smoky styles and dense, highly roasted compact forms found in regional geophagy practices\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53721078825287,"sku":"04050400261","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53721078858055,"sku":"04050400262","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Lavi_sSmokysticks.png?v=1776415354"},{"product_id":"haris-smoky-sticks-indian-light-smoky-clay-treats","title":"Hari's Smoky Sticks - Indian smoky clay treats","description":"\u003ch3 data-end=\"81\" data-start=\"59\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"435\" data-start=\"82\"\u003eSmoky Sticks are thick, hand-formed clay sticks crafted from a layered blend of Nakumatt, smoked Nakumatt, and juhu clays, with subtle undertones of dry fruit and blackhall adding depth to certain batches. This combination creates a bold, structured smoky clay experience with a firm bite, gritty mineral texture, and a distinctly roasted-earth profile.\u003c\/p\u003e\n\u003cp data-end=\"823\" data-start=\"437\"\u003eEach stick measures approximately 6–8 cm and delivers a clean, crisp crunch supported by a dense, compact structure. The result is a powerful and cohesive smoky profile, where roasted clay tones remain consistent throughout rather than shifting in character. On dampening, the sticks release a stronger petrichor aroma, echoing wet earth, mineral soil, and soft smoke lingering beneath.\u003c\/p\u003e\n\u003cp data-end=\"1114\" data-start=\"825\"\u003eThe flavour is layered and assertive, opening with smoky dust and roasted Nakumatt notes before deepening into cement-earth, incense, and faint petrol-like minerality. This batch is designed for those who prefer intensity, structure, and a unified smoky profile with minimal fragmentation.\u003c\/p\u003e\n\u003chr data-end=\"1119\" data-start=\"1116\"\u003e\n\u003ch3 data-end=\"1143\" data-start=\"1121\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1325\" data-start=\"1144\"\u003eFirm, tightly compacted stick with no loose crumbs.\u003cbr data-end=\"1198\" data-start=\"1195\"\u003eClean, dense break with controlled resistance throughout.\u003cbr data-end=\"1258\" data-start=\"1255\"\u003eCrunch level: medium (3\/5), leaning structured rather than brittle.\u003c\/p\u003e\n\u003chr data-end=\"1330\" data-start=\"1327\"\u003e\n\u003ch3 data-end=\"1351\" data-start=\"1332\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1575\" data-start=\"1352\"\u003eDeep smoky roasted clay with strong earthy undertones.\u003cbr data-end=\"1409\" data-start=\"1406\"\u003eNotes of petrichor, incense, damp mineral soil, cement dust, and subtle petrol-like hints.\u003cbr data-end=\"1502\" data-start=\"1499\"\u003eA heavily roasted profile with consistent intensity from start to finish.\u003c\/p\u003e\n\u003chr data-end=\"1580\" data-start=\"1577\"\u003e\n\u003ch3 data-end=\"1603\" data-start=\"1582\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"1969\" data-start=\"1604\"\u003eA concentrated smoky clay experience built around depth and cohesion. The structured form supports a slow, steady release of roasted-earth flavours, creating a continuous sensory arc rather than shifting phases. Each bite reinforces the same smoky-mineral character, making it ideal for those who prefer a stable, immersive clay profile with strong roast intensity.\u003c\/p\u003e\n\u003chr data-end=\"1974\" data-start=\"1971\"\u003e\n\u003ch3 data-end=\"1994\" data-start=\"1976\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2237\" data-start=\"1995\"\u003e\n\u003cli data-end=\"2032\" data-start=\"1995\" data-section-id=\"1pqdbot\"\u003eHeavily smoky, roasted clay blend\u003c\/li\u003e\n\u003cli data-end=\"2082\" data-start=\"2033\" data-section-id=\"1k47euk\"\u003eDense, compact stick formation with no crumbs\u003c\/li\u003e\n\u003cli data-end=\"2135\" data-start=\"2083\" data-section-id=\"iucv2r\"\u003eStrong petrichor and incense aroma when dampened\u003c\/li\u003e\n\u003cli data-end=\"2183\" data-start=\"2136\" data-section-id=\"hbuw1o\"\u003eConsistent flavour profile across each bite\u003c\/li\u003e\n\u003cli data-end=\"2237\" data-start=\"2184\" data-section-id=\"njwl9m\"\u003eDesigned for fans of intense, unified smoky clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2242\" data-start=\"2239\"\u003e\n\u003ch3 data-end=\"2265\" data-start=\"2244\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"2989\" data-start=\"2266\"\u003e\n\u003cli data-end=\"2307\" data-start=\"2266\" data-section-id=\"46hdas\"\u003e\n\u003cstrong data-end=\"2277\" data-start=\"2268\"\u003eSize:\u003c\/strong\u003e Approximately 6–8 cm sticks\u003c\/li\u003e\n\u003cli data-end=\"2336\" data-start=\"2308\" data-section-id=\"n8po1k\"\u003e\n\u003cstrong data-end=\"2321\" data-start=\"2310\"\u003eWeight:\u003c\/strong\u003e 100 g, 250 g\u003c\/li\u003e\n\u003cli data-end=\"2373\" data-start=\"2337\" data-section-id=\"umyr3r\"\u003e\n\u003cstrong data-end=\"2349\" data-start=\"2339\"\u003eShape:\u003c\/strong\u003e Thick cylinder sticks\u003c\/li\u003e\n\u003cli data-end=\"2429\" data-start=\"2374\" data-section-id=\"14f23v8\"\u003e\n\u003cstrong data-end=\"2387\" data-start=\"2376\"\u003eColour:\u003c\/strong\u003e Grey tones with deep smoky roasted hues\u003c\/li\u003e\n\u003cli data-end=\"2481\" data-start=\"2430\" data-section-id=\"lz2e9e\"\u003e\n\u003cstrong data-end=\"2444\" data-start=\"2432\"\u003eTexture:\u003c\/strong\u003e Firm, highly compacted, crumb-free\u003c\/li\u003e\n\u003cli data-end=\"2522\" data-start=\"2482\" data-section-id=\"1et7e1u\"\u003e\n\u003cstrong data-end=\"2502\" data-start=\"2484\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-end=\"2608\" data-start=\"2523\" data-section-id=\"o55kk9\"\u003e\n\u003cstrong data-end=\"2543\" data-start=\"2525\"\u003eTaste profile:\u003c\/strong\u003e Smoky, earthy, petrichor, incense, cement, subtle petrol notes\u003c\/li\u003e\n\u003cli data-end=\"2705\" data-start=\"2609\" data-section-id=\"67fgoz\"\u003e\n\u003cstrong data-end=\"2627\" data-start=\"2611\"\u003eIngredients:\u003c\/strong\u003e Nakumatt, smoked Nakumatt, juhu, with mild notes of dry fruit and blackhall\u003c\/li\u003e\n\u003cli data-end=\"2726\" data-start=\"2706\" data-section-id=\"3sfb2c\"\u003e\n\u003cstrong data-end=\"2719\" data-start=\"2708\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/li\u003e\n\u003cli data-end=\"2989\" data-start=\"2727\" data-section-id=\"9mhil3\"\u003e\n\u003cstrong data-end=\"2758\" data-start=\"2729\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by Indian roasted clay traditions using layered Nakumatt blends at varying roast levels, reflecting the contrast between lighter smoky styles and dense, heavily roasted compact forms found in regional geophagy practices\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53721081577799,"sku":"04050602831","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53721081610567,"sku":"04050602832","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/HariSmokySticks.png?v=1776415373"},{"product_id":"lavis-dark-pica-princess-smoky-sticks-indian-dark-smoky-clay-treats-coming-soon-june-2026-copy","title":"Lavi's Dark (Pica Princess) Smoky Sticks - Indian deep smoky clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"75\" data-end=\"97\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"98\" data-end=\"488\"\u003eSmoky Sticks are thick, hand-formed clay sticks crafted from a carefully layered blend of Dryfruit, Magmitti and Fully Roasted clays.  The result is a bold, structured smoky clay experience with a firm bite, gritty depth, and a distinctly roasted-earth character.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"870\"\u003eEach stick measures approximately 4–6 cm and delivers a clean, crisp crunch with a dense, compact structure. \u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1184\"\u003eThe flavour profile is rich and layered, moving from smoky dust and roasted Nakumatt tones into deeper notes of cement earth, incense, and faint petrol-like minerality. This batch is particularly suited to those who prefer a powerful, unified smoky profile with minimal fragmentation and maximum roast intensity.\u003c\/p\u003e\n\u003chr data-start=\"1186\" data-end=\"1189\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"1191\" data-end=\"1213\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"1214\" data-end=\"1401\"\u003eFirm, compacted stick structure with no loose crumbs.\u003cbr data-start=\"1267\" data-end=\"1270\"\u003eClean break with dense internal resistance.\u003cbr data-start=\"1313\" data-end=\"1316\"\u003eCrunch level: medium (3\/5), leaning towards tight and controlled rather than brittle.\u003c\/p\u003e\n\u003chr data-start=\"1403\" data-end=\"1406\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1408\" data-end=\"1427\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1428\" data-end=\"1684\"\u003eDeep smoky roasted clay with strong earthy undertones.\u003cbr data-start=\"1482\" data-end=\"1485\"\u003eNotes of petrichor, incense, damp mineral soil, cement dust, and subtle gasoline-like hints.\u003cbr data-start=\"1577\" data-end=\"1580\"\u003eHeavily roasted character dominates, with less variation but more intensity compared to lighter batches.\u003c\/p\u003e\n\u003chr data-start=\"1686\" data-end=\"1689\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1691\" data-end=\"1712\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1713\" data-end=\"2096\"\u003eA bold, concentrated smoky clay experience designed for those who prefer intensity over variation. on cohesion and roast depth, creating a consistent flavour arc from first bite to finish. The compact structure enhances the slow release of smoky-earth notes, making it a steady, immersive sensory profile rather than a fragmented crunch experience.\u003c\/p\u003e\n\u003chr data-start=\"2098\" data-end=\"2101\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"2103\" data-end=\"2121\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"2122\" data-end=\"2371\"\u003e\n\u003cli data-section-id=\"iner6u\" data-start=\"2122\" data-end=\"2167\"\u003eSuper smoky, heavily roasted clay profile\u003c\/li\u003e\n\u003cli data-section-id=\"8bexzw\" data-start=\"2168\" data-end=\"2207\"\u003eCompact, crumb-free stick formation\u003c\/li\u003e\n\u003cli data-section-id=\"iucv2r\" data-start=\"2208\" data-end=\"2260\"\u003eStrong petrichor and incense aroma when dampened\u003c\/li\u003e\n\u003cli data-section-id=\"1z03x0k\" data-start=\"2261\" data-end=\"2320\"\u003eConsistent texture with minimal variation between bites\u003c\/li\u003e\n\u003cli data-section-id=\"ccrbw\" data-start=\"2321\" data-end=\"2371\"\u003eIdeal for fans of intense, unified smoky clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2373\" data-end=\"2376\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2378\" data-end=\"2399\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2400\" data-end=\"3294\"\u003e\n\u003cli data-section-id=\"9ni9aw\" data-start=\"2400\" data-end=\"2441\"\u003e\n\u003cstrong data-start=\"2402\" data-end=\"2411\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-section-id=\"n8po1k\" data-start=\"2442\" data-end=\"2470\"\u003e\n\u003cstrong data-start=\"2444\" data-end=\"2455\"\u003eWeight:\u003c\/strong\u003e 100 g, 250 g\u003c\/li\u003e\n\u003cli data-section-id=\"18xfe7\" data-start=\"2471\" data-end=\"2534\"\u003e\n\u003cstrong data-start=\"2473\" data-end=\"2483\"\u003eShape:\u003c\/strong\u003e Thick cylinder sticks \u003c\/li\u003e\n\u003cli data-section-id=\"3pg4xr\" data-start=\"2535\" data-end=\"2594\"\u003e\n\u003cstrong data-start=\"2537\" data-end=\"2548\"\u003eColour:\u003c\/strong\u003e grey tones with deep smoky and roasted hues\u003c\/li\u003e\n\u003cli data-section-id=\"lz2e9e\" data-start=\"2595\" data-end=\"2646\"\u003e\n\u003cstrong data-start=\"2597\" data-end=\"2609\"\u003eTexture:\u003c\/strong\u003e firm, highly compacted, crumb-free\u003c\/li\u003e\n\u003cli data-section-id=\"1et7e1u\" data-start=\"2647\" data-end=\"2687\"\u003e\n\u003cstrong data-start=\"2649\" data-end=\"2667\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"1f6aeil\" data-start=\"2688\" data-end=\"2775\"\u003e\n\u003cstrong data-start=\"2690\" data-end=\"2708\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, petrichor, incense, cement, subtle gasoline notes\u003c\/li\u003e\n\u003cli data-section-id=\"1gct9aq\" data-start=\"2776\" data-end=\"2888\"\u003e\n\u003cstrong data-start=\"2778\" data-end=\"2794\"\u003eIngredients:\u003c\/strong\u003e fully roasted clays; dryfruit and magmitti\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2889\" data-end=\"2921\"\u003e\n\u003cstrong data-start=\"2891\" data-end=\"2913\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"svants\" data-start=\"2922\" data-end=\"3011\"\u003e\n\u003cstrong data-start=\"2924\" data-end=\"2935\"\u003eVendor:\u003c\/strong\u003e Lavi\u003c\/li\u003e\n\u003cli data-section-id=\"y8jau2\" data-start=\"3012\" data-end=\"3294\"\u003e\n\u003cstrong data-start=\"3014\" data-end=\"3043\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian roasted clay traditions using layered Nakumatt blends at different roast levels, designed to highlight the contrast between lighter crumbly smoky styles and dense, highly roasted compact forms found in regional geophagy practices\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53721208127815,"sku":"04050400251","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53721208160583,"sku":"04050400252","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Lavi_sdarkpicaprincessSmokysticks.png?v=1776415328"},{"product_id":"lavis-black-candy-balls-deep-smoky-indian-clay-treats-coming-soon-june-2026","title":"Lavi's Black Candy Balls - Deep Smoky Indian clay treats","description":"\u003ch2 data-start=\"85\" data-end=\"99\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"101\" data-end=\"830\"\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Medium-hard roasted shell with a crisp snap, breaking into a soft, chalky and slightly gritty interior with natural handmade variation\u003cbr data-start=\"244\" data-end=\"247\"\u003e\u003cstrong\u003eCrunch Factor\u003c\/strong\u003e: 4 – Hard\/Medium\u003cbr data-start=\"277\" data-end=\"280\"\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Deep smoky mineral flavour with earthy cement-like undertones and petrichor notes\u003cbr data-start=\"368\" data-end=\"371\"\u003e\u003cstrong\u003eSensory\u003c\/strong\u003e: Layered bite experience shifting from sharp crunch to crumbly melt with a warm roasted aroma\u003cbr data-start=\"472\" data-end=\"475\"\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: India 🇮🇳, South Asia\u003cbr data-start=\"505\" data-end=\"508\"\u003e\u003cstrong\u003eUses\u003c\/strong\u003e: Ideal for texture-led sensory exploration, earthy flavour appreciation, and slow mindful crunch experiences\u003cbr data-start=\"621\" data-end=\"624\"\u003e\u003cstrong\u003eClay Experience:\u003c\/strong\u003e Best suited for experienced clay enthusiasts who enjoy bold, roasted mineral profiles and layered crunch-to-crumble textures. Grounding, intense, and richly earthy with a traditional feel\u003c\/p\u003e\n\u003ch2 data-start=\"832\" data-end=\"850\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"852\" data-end=\"1277\"\u003eBlack Candy Balls are compact, handcrafted edible clay spheres made using a traditional South Asian clay blend including Dryfruit, Blackhall, and Magmitti. Each piece is carefully roasted to deepen its natural mineral character and develop a smoky, aromatic finish that enhances both flavour and texture. Their dark charcoal tones and rustic surface variation reflect their artisanal preparation and natural material origins.\u003c\/p\u003e\n\u003cp data-start=\"1279\" data-end=\"1632\"\u003eRooted in South Asian geophagy traditions, these clay spheres reflect long-standing cultural practices where mineral-rich earth materials have been shaped, processed, and enjoyed for their sensory properties. The roasting process intensifies their earthy profile, creating a bold and distinctive experience for those drawn to deep, mineral-led textures.\u003c\/p\u003e\n\u003ch3 data-start=\"1634\" data-end=\"1652\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1654\" data-end=\"2046\"\u003eBlack Candy Balls deliver a firm, roasted exterior that breaks with a clean, satisfying snap. The outer layer fractures into small shards before giving way to a soft, chalky interior with a light natural grit. The texture is layered and evolving, moving from crisp resistance to a crumbly, earthy melt. Each piece varies slightly due to its handmade nature, adding to the tactile exploration.\u003c\/p\u003e\n\u003ch3 data-start=\"2048\" data-end=\"2063\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2065\" data-end=\"2421\"\u003eThe flavour profile is bold and grounding, led by smoky charcoal notes and deep mineral earthiness. Hints of cement-like dryness and petrichor emerge as the clay is broken down, evoking the scent of rain on warm, dusty ground. The roasting process adds a subtle aromatic depth, enhancing the natural clay character without overpowering its raw earthy base.\u003c\/p\u003e\n\u003ch3 data-start=\"2423\" data-end=\"2444\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2446\" data-end=\"2871\"\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies per piece (handmade batch variation)\u003cbr data-start=\"2497\" data-end=\"2500\"\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Compact spherical balls\u003cbr data-start=\"2530\" data-end=\"2533\"\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural surface variation\u003cbr data-start=\"2599\" data-end=\"2602\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Clay or Chalk (No preservatives, additives, or colourings)\u003cbr data-start=\"2686\" data-end=\"2689\"\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Lavi\u003cbr data-start=\"2701\" data-end=\"2704\"\u003e\u003cstrong\u003eTraditional Clay Origins\u003c\/strong\u003e: Inspired by South Asian geophagy traditions where roasted and mineral-rich clays are shaped into compact forms for sensory and cultural use\u003c\/p\u003e\n\u003ch4 data-start=\"2873\" data-end=\"2885\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"2887\" data-end=\"3098\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3100\" data-end=\"3314\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3316\" data-end=\"3541\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3543\" data-end=\"3605\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"x2 Balls - Up to 75g","offer_id":53723797094727,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"x2.5-3 Balls - Up to 100g","offer_id":53989976736071,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3e080643-84a2-4a4d-9c68-a9ebb7afdc80.png?v=1767575274"},{"product_id":"the-black-candy-ball-bundle-edible-clay","title":"The 'Black Candy Ball' Bundle - Try multiple vendors of these smoky Indian clay treats","description":"\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Black Candy Ball Bundle is a natural Indian clay collection known for its varied roasted crunch and deeply smoky earthy profiles. This mixed bundle brings together handcrafted black candy balls from multiple respected Indian vendors, delivering a satisfying sensory experience with notes of charcoal earth, incense, petrichor, damp cement, roasted minerals, and occasional petrol undertones. Each clay ball offers its own interpretation of the classic smoky Indian clay profile, making this bundle especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture ranges from crumbly and powdery to dense and compact, offering a broad spectrum of crunch styles in one collection. Traditionally associated with Indian geophagy practices, where mineral-rich clays are roasted and shaped to enhance flavour and aroma, these clay treats are valued for their grounding textures, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Mixed roasted textures ranging from crumbly to dense and compact\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Smoky minerals, incense notes, petrichor, roasted earth, cement, and subtle petrol undertones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor: \u003c\/strong\u003e3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India, various regions\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for: \u003c\/strong\u003eSmoky clay enthusiasts, ASMR lovers, collectors, and comparison seekers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience: \u003c\/strong\u003eA multi-vendor tasting journey showcasing the full spectrum of traditional smoky Indian clay profiles\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eSoftens into earthy mineral pastes with enhanced smoky aromas\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma notes: Smoky clay, incense, roasted earth, petrichor, charcoal minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 300g total\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Mixed spherical clay balls\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Grey to deep charcoal black with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Clay Blends (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Earthy Crunch UK\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eProducts included:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e• Hari's Black Candy Balls\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Lavi's Black Candy Balls\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Clays All Around Black Candy Balls\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eAcross India, mineral-rich clays are traditionally roasted, blended, and shaped into compact forms to enhance their texture, flavour, and aroma. This bundle highlights how different artisans and regions interpret the classic smoky clay profile, showcasing variations in roasting methods, mineral composition, and sensory character.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTest status: Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53735872627015,"sku":null,"price":14.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_98e4c62b-4a88-441a-ad21-dc7fa28fbea5.png?v=1767575275"},{"product_id":"juhu-nakumatt-mineral-rich-indian-clay","title":"Juhu Nakumatt – Smoky Indian Roasted Clay","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"107\" data-end=\"125\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"127\" data-end=\"607\"\u003e\u003cstrong data-start=\"127\" data-end=\"139\"\u003eTexture:\u003c\/strong\u003e Firm, shard-like crunch with a creamy inner crumble\u003cbr data-start=\"191\" data-end=\"194\"\u003e\u003cstrong data-start=\"194\" data-end=\"212\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"228\" data-end=\"231\"\u003e\u003cstrong data-start=\"231\" data-end=\"241\"\u003eTaste:\u003c\/strong\u003e Deep earthy, smoky with mineral-rich intensity\u003cbr data-start=\"288\" data-end=\"291\"\u003e\u003cstrong data-start=\"291\" data-end=\"303\"\u003eSensory:\u003c\/strong\u003e Cement-like bite with a rich crunch-to-cream transition\u003cbr data-start=\"359\" data-end=\"362\"\u003e\u003cstrong data-start=\"362\" data-end=\"373\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"396\" data-end=\"399\"\u003e\u003cstrong data-start=\"399\" data-end=\"408\"\u003eUses:\u003c\/strong\u003e Ideal for those who enjoy bold, smoky clays with a strong crunch\u003cbr data-start=\"473\" data-end=\"476\"\u003e\u003cstrong data-start=\"476\" data-end=\"496\"\u003eClay Experience:\u003c\/strong\u003e A heavy-hitting, full-bodied clay best suited for experienced users or those craving intense earthy profiles\u003c\/p\u003e\n\u003chr data-start=\"609\" data-end=\"612\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"614\" data-end=\"636\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"638\" data-end=\"874\"\u003eJuhu Nakumatt is one of our hottest-selling clays—and for good reason. Sourced from India and prepared using traditional roasting methods, this naturally pink clay stands out for its depth, intensity, and unmistakable sensory character.\u003c\/p\u003e\n\u003cp data-start=\"876\" data-end=\"1217\"\u003eRecognised within pica and geophagy communities, Nakumatt clays are known for their strong, grounding profiles. The Juhu variation brings a distinctive balance: bold and smoky on the surface, yet surprisingly creamy as it breaks down. Its pinkish tones hint at its mineral richness, while the roasting process enhances both aroma and crunch.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1368\"\u003eThis is not a subtle clay—it’s expressive, weighty, and deeply rooted in traditional preparation techniques that prioritise both texture and flavour.\u003c\/p\u003e\n\u003chr data-start=\"1370\" data-end=\"1373\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1375\" data-end=\"1397\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1399\" data-end=\"1568\"\u003eJuhu Nakumatt delivers a firm, confident crunch right from the first bite. The structure is dense and compact, snapping into small shards that feel sharp and satisfying.\u003c\/p\u003e\n\u003cp data-start=\"1570\" data-end=\"1816\"\u003eAs the pieces break down, the texture evolves into a finer, creamier crumble, softening the intensity without losing its presence. The contrast between the initial shard-like break and the smooth inner melt creates a layered, engaging experience.\u003c\/p\u003e\n\u003cp data-start=\"1818\" data-end=\"1946\"\u003eDespite its strength, it avoids excessive dryness or gumminess—remaining clean, controlled, and consistently crunchy throughout.\u003c\/p\u003e\n\u003chr data-start=\"1948\" data-end=\"1951\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1953\" data-end=\"1972\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1974\" data-end=\"2170\"\u003eFlavour-wise, Juhu Nakumatt is bold and unmistakably earthy. It carries a deep, smoky richness layered with mineral notes often described as metallic or “cement-like”—a hallmark of Nakumatt clays.\u003c\/p\u003e\n\u003cp data-start=\"2172\" data-end=\"2426\"\u003eThe aroma is equally pronounced: roasted, earthy, and slightly smoky, with a grounding warmth that builds as you engage with it. As the clay softens, the flavour rounds out into a creamier, fuller-bodied profile, leaving a lingering, mineral-rich finish.\u003c\/p\u003e\n\u003chr data-start=\"2428\" data-end=\"2431\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2433\" data-end=\"2458\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2460\" data-end=\"2931\"\u003e\u003cstrong data-start=\"2460\" data-end=\"2471\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"2484\" data-end=\"2487\"\u003e\u003cstrong data-start=\"2487\" data-end=\"2497\"\u003eShape:\u003c\/strong\u003e Irregular chunks and shards\u003cbr data-start=\"2525\" data-end=\"2528\"\u003e\u003cstrong data-start=\"2528\" data-end=\"2539\"\u003eColour:\u003c\/strong\u003e Naturally pink with variations from light to deeper roasted tones\u003cbr data-start=\"2605\" data-end=\"2608\"\u003e\u003cstrong data-start=\"2608\" data-end=\"2624\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2687\" data-end=\"2690\"\u003e\u003cstrong data-start=\"2690\" data-end=\"2701\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2711\" data-end=\"2714\"\u003e\u003cstrong data-start=\"2714\" data-end=\"2743\"\u003eTraditional Clay Origins:\u003c\/strong\u003e In India, roasted clays like Nakumatt are prepared using traditional methods that enhance their flavour, aroma, and texture, forming part of long-standing sensory and cultural practices\u003c\/p\u003e\n\u003chr data-start=\"2933\" data-end=\"2936\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2938\" data-end=\"2954\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2956\" data-end=\"3167\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3169\" data-end=\"3383\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3385\" data-end=\"3610\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3612\" data-end=\"3674\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-20g)","offer_id":53735986430279,"sku":"03052400044","price":0.29,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53805872415047,"sku":"03052400041","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53735986397511,"sku":"03052400042","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53807599911239,"sku":"03052400043","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_c45f3ca1-d68d-421c-a87a-5d150acdb703.png?v=1778023636"},{"product_id":"pink-nakumatt-indian-edible-clay","title":"Pink Nakumatt Clay - Bestselling Roasted Mineral-rich edible Indian Clay","description":"\u003ch2 data-end=\"74\" data-start=\"60\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"956\" data-start=\"76\"\u003ePink Nakumatt is a natural Indian clay known for its soft cement-like crunch and refined mineral-rich earthy profile. These irregular roasted clay chunks deliver a satisfying sensory experience with notes of gentle smoke, pale earth minerals, creamy clay softness, and subtle roasted warmth, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth creamy melt with a distinctive non-gritty Nakumatt character appreciated within geophagia and texture-focused communities. Traditionally associated with Indian artisan roasting techniques, Pink Nakumatt is valued for its grounding texture, elegant earthy crunch, and balanced sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-end=\"973\" data-start=\"958\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1625\" data-start=\"975\"\u003e\u003cstrong data-end=\"987\" data-start=\"975\"\u003eTexture:\u003c\/strong\u003e Soft cement-like crunch with smooth creamy breakdown\u003cbr data-end=\"1043\" data-start=\"1040\"\u003e\u003cstrong data-end=\"1053\" data-start=\"1043\"\u003eTaste:\u003c\/strong\u003e Light earthy minerals with gentle smoky warmth and creamy clay notes\u003cbr data-end=\"1125\" data-start=\"1122\"\u003e\u003cstrong data-end=\"1143\" data-start=\"1125\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-end=\"1182\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1182\"\u003eBest for:\u003c\/strong\u003e Nakumatt lovers, collectors, ASMR enthusiasts, smooth texture fans\u003cbr data-end=\"1265\" data-start=\"1262\"\u003e\u003cstrong data-end=\"1285\" data-start=\"1265\"\u003eClay experience:\u003c\/strong\u003e A refined roasted clay with delicate snaps that melt into silky mineral creaminess without grit or heaviness.\u003cbr data-end=\"1398\" data-start=\"1395\"\u003e\u003cstrong data-end=\"1413\" data-start=\"1398\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-end=\"1427\" data-start=\"1424\"\u003e\u003cstrong data-end=\"1449\" data-start=\"1427\"\u003eHydration texture:\u003c\/strong\u003e Softens into a velvety creamy paste with smooth mineral richness and no gumminess\u003cbr data-end=\"1534\" data-start=\"1531\"\u003e\u003cstrong data-end=\"1550\" data-start=\"1534\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, soft smoke, warm minerals, pale clay dust, gentle petrichor\u003c\/p\u003e\n\u003ch2 data-end=\"1645\" data-start=\"1627\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"2250\" data-start=\"1647\"\u003e\u003cstrong data-end=\"1658\" data-start=\"1647\"\u003eWeight:\u003c\/strong\u003e Various\u003cbr data-end=\"1674\" data-start=\"1671\"\u003e\u003cstrong data-end=\"1684\" data-start=\"1674\"\u003eShape:\u003c\/strong\u003e Irregular clay chunks\u003cbr data-end=\"1709\" data-start=\"1706\"\u003e\u003cstrong data-end=\"1720\" data-start=\"1709\"\u003eColour:\u003c\/strong\u003e Natural pale pink and grey with soft tonal variation\u003cbr data-end=\"1767\" data-start=\"1764\"\u003e\u003cstrong data-end=\"1783\" data-start=\"1767\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Pink Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1872\" data-start=\"1869\"\u003e\u003cstrong data-end=\"1883\" data-start=\"1872\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-end=\"1896\" data-start=\"1893\"\u003e\u003cstrong data-end=\"1925\" data-start=\"1896\"\u003eTraditional clay origins:\u003c\/strong\u003e Nakumatt clays have long been prepared in India using traditional roasting methods that deepen aroma, texture, and mineral character. Pink Nakumatt represents a softer, more refined expression of this clay family, prized for its smooth texture, rare colouring, and balanced earthy warmth.\u003cbr data-end=\"2217\" data-start=\"2214\"\u003e\u003cstrong data-end=\"2233\" data-start=\"2217\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2265\" data-start=\"2252\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2650\" data-start=\"2267\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":53984836583751,"sku":null,"price":0.29,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53805870022983,"sku":"03052400011","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53735990722887,"sku":"03052400012","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53735990755655,"sku":"03052400013","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_8ca8b78e-3b40-42e1-a719-1ccc38cba566.png?v=1778023147"},{"product_id":"black-clover","title":"Black Clover – Roasted Creamy Indian Edible China Clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlack Clover is a roasted Indian China Clay known for its crisp crunch and smooth, creamy earthy profile. These irregular roasted chunks deliver a satisfying sensory experience with notes of milky minerals, soft earth, clean clay, and gentle roasted warmth, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe roasting process enhances the clay's natural character without overwhelming its famously creamy nature, creating a balanced crunch-to-melt experience that feels both refined and comforting. The texture offers a clean, smooth finish with a distinctive mineral-rich earthiness appreciated within geophagia and texture-focused communities. Inspired by traditional South Asian clay preparation methods, Black Clover combines the soft, milky qualities of classic China Clay with the added depth that careful roasting brings. It is an approachable yet satisfying clay that bridges the gap between delicate creamy clays and more robust roasted varieties.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp snap with a soft creamy melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Milky earthiness, clean minerals, and gentle roasted clay notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners, ASMR, and lovers of creamy mineral-rich clays\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A smooth, balanced clay offering a satisfying crunch followed by a clean, velvety melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a silky, creamy paste without gumminess\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, dusty minerals, warm clay, subtle petrichor\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Available in 100g or 250g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light grey to off-white with natural roasted tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Roasted China Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Clay Rify\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e China Clay, also known as kaolin, has long been valued across South Asia for its smooth texture, clean mineral character, and versatility. Roasting is a traditional preparation method used to enhance aroma, texture, and sensory appeal while maintaining the clay's naturally creamy profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste-Tested (by me)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53735995998535,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53735996031303,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_60bcae05-c661-4596-9c7b-2ef973a00dcd.png?v=1778025006"},{"product_id":"caolin-salmon-creamy-colombian-clay-coming-soon-may-2026","title":"Caolin Salmon - Creamy Latin Pink Kaolin Clay","description":"\u003ch2 data-end=\"3909\" data-start=\"3887\" data-section-id=\"1ilpli3\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-end=\"4439\" data-start=\"3910\"\u003e\u003cstrong data-end=\"3921\" data-start=\"3910\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-end=\"3931\" data-start=\"3928\"\u003e\u003cstrong data-end=\"3941\" data-start=\"3931\"\u003eShape:\u003c\/strong\u003e Irregular bite-sized chunks\u003cbr data-end=\"4057\" data-start=\"4054\"\u003e\u003cstrong data-end=\"4073\" data-start=\"4057\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Latin American Kaolin Clay (No preservatives, additives, or colourings)\u003cbr data-end=\"4139\" data-start=\"4136\"\u003e\u003cstrong data-end=\"4150\" data-start=\"4139\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMiku Golosinas, Colombia 🇨🇴\u003c\/span\u003e\u003c\/span\u003e\u003cbr data-end=\"4191\" data-start=\"4188\"\u003e\u003cstrong data-end=\"4220\" data-start=\"4191\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Natural clay consumption and earth-based sensory practices have historical roots across parts of Latin America, where mineral-rich clays have long been gathered from local environments for traditional and personal use.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53736015200583,"sku":"0304220207","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/CaolinSalmon.png?v=1778506282"},{"product_id":"caolin-black-colombian-clay-coming-soon-may-2026","title":"Caolin Noches Negras - 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