{"title":"Our most-loved crunches","description":null,"products":[{"product_id":"indian-terracotta-tiny-glasses","title":"Indian Terracotta Tiny Glasses or Shot Pots - Bestselling Edible terracotta clay pots","description":"\u003cblockquote\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003e\"Tiny shot-glass shaped crunches packed with classic muddy iron-rich terracotta flavour.\"\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTiny Kulhad Glasses are handcrafted Indian terracotta cups inspired by the traditional earthenware tumblers used across India to serve chai, lassi, and other street-side drinks. Made from natural terracotta clay and fired using traditional pottery techniques, these miniature vessels capture the warm earthy character and rustic charm of authentic kulhad cups in a compact, collectible form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach glass is individually handmade, creating natural variations in shape, colour, and finish that celebrate traditional Indian craftsmanship. Their warm orange terracotta tones, earthy aroma, and satisfying texture make them popular among lovers of clay pots, earthy sensory materials, ASMR experiences, and traditional terracotta forms. The flavour profile reflects classic clay-pot notes with hints of damp soil, baked earth, and natural mineral richness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRooted in India's long-standing pottery traditions, Tiny Kulhad Glasses offer a nostalgic connection to bustling chai stalls, village potters, and the unmistakable scent of freshly fired terracotta. Whether displayed, used as stash holders, or appreciated for their sensory qualities, they deliver an authentic terracotta experience in miniature form.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm fired terracotta with a clean crunch and powdery clay finish\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh clay, baked earth, damp soil, and gentle mineral richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta lovers, ASMR enthusiasts, clay collectors, traditional pottery fans\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A classic Indian kulhad experience with authentic terracotta flavour and comforting earthy aromas\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens slightly when dampened, releasing stronger clay-pot aromas and a smoother earthy character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sun-baked terracotta, damp topsoil, clay pottery, earthy minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies depending on piece\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Miniature clay tumblers inspired by traditional kulhad cups\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm orange terracotta with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Punjabi Ki Mitti\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Kulhad cups have been used throughout India for centuries as disposable earthenware vessels for serving tea, milk drinks, and desserts. Their porous terracotta structure is prized for enhancing aroma and imparting a subtle earthy character, making them an enduring symbol of traditional Indian pottery and street-food culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x4 Pots - Up to 90g","offer_id":52677710381383,"sku":"02050800112","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"x12 Pots - Up to 270g","offer_id":52677710348615,"sku":"02050800111","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"x24 Pots - Up to 540g","offer_id":54899842056519,"sku":null,"price":18.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2b5c6a7e-0a91-4bd8-9e03-0844b34aae9d.png?v=1758595567"},{"product_id":"red-clay-biscuits","title":"Red Clay Biscuits -  Bestselling deeply earthy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"90\" data-end=\"105\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"107\" data-end=\"803\"\u003e\u003cstrong data-start=\"107\" data-end=\"119\"\u003eTexture:\u003c\/strong\u003e Firm yet crumbly with a cookie-like bite and fine mineral granules\u003cbr data-start=\"186\" data-end=\"189\"\u003e\u003cstrong data-start=\"189\" data-end=\"207\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"218\" data-end=\"221\"\u003e\u003cstrong data-start=\"221\" data-end=\"231\"\u003eTaste:\u003c\/strong\u003e Clay-cement richness layered with dusty petrichor earthiness and red nakumatt notes\u003cbr data-start=\"315\" data-end=\"318\"\u003e\u003cstrong data-start=\"318\" data-end=\"330\"\u003eSensory:\u003c\/strong\u003e Warm soil aroma with a basementy, rain-soaked mineral finish\u003cbr data-start=\"391\" data-end=\"394\"\u003e\u003cstrong data-start=\"394\" data-end=\"405\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, traditional red clay regions\u003cbr data-start=\"446\" data-end=\"449\"\u003e\u003cstrong data-start=\"449\" data-end=\"458\"\u003eUses:\u003c\/strong\u003e Ideal for sensory seekers who enjoy crumbly crunches, earthy finishes, and nostalgic biscuit-style textures\u003cbr data-start=\"566\" data-end=\"569\"\u003e\u003cstrong data-start=\"569\" data-end=\"589\"\u003eClay Experience:\u003c\/strong\u003e Best suited to intermediate and experienced clay enthusiasts who enjoy layered earthy profiles with moderate crunch and a soft melt-down. Grounding, nostalgic, and deeply earthy without being overpoweringly harsh.\u003c\/p\u003e\n\u003chr data-start=\"805\" data-end=\"808\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"810\" data-end=\"829\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"831\" data-end=\"1165\"\u003eThese red clay biscuits are a nostalgic take on traditional clay textures, shaped into rustic cookie-like rounds using natural Indian red clays rather than terracotta. Their rich reddish-brown tones evoke warm soil, baked earth, and classic clay traditions, creating a sensory experience that feels both familiar and deeply grounding.\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1495\"\u003eCrafted with a blend of red clay powder and crystal nakumatt, these biscuits offer a flavour-forward profile with layered mineral depth and subtle roasted undertones. The inclusion of full-roasted, half-roasted, and red nakumatt crumbs adds extra texture variation throughout, giving each bite a more complex crunch and crumble.\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1852\"\u003eThe overall experience leans earthy and atmospheric — reminiscent of dusty basements, damp soil after rainfall, and traditional clay-cement notes softened by a smooth melt. While approachable in texture, the flavour profile carries enough depth to appeal strongly to seasoned geophagy enthusiasts seeking something comforting, crumbly, and richly mineral.\u003c\/p\u003e\n\u003chr data-start=\"1854\" data-end=\"1857\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1859\" data-end=\"1878\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1880\" data-end=\"2158\"\u003eThe texture begins with a satisfying medium crunch that quickly breaks into a soft, crumbly melt. Unlike dense baked clays or hard chunks, these biscuits have a more delicate structure, closer to a dry shortbread or compressed cookie texture with subtle mineral grit throughout.\u003c\/p\u003e\n\u003cp data-start=\"2160\" data-end=\"2414\"\u003eAs you bite through, the surface gives way cleanly before collapsing into fine granules that soften steadily during chewing. Small nakumatt inclusions create intermittent crunch pockets, adding texture variation without becoming overly sharp or abrasive.\u003c\/p\u003e\n\u003cp data-start=\"2416\" data-end=\"2574\"\u003eThe transition from crisp break to dusty melt is smooth and comforting, making these especially enjoyable for slow sensory eating and mindful crunch sessions.\u003c\/p\u003e\n\u003chr data-start=\"2576\" data-end=\"2579\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2581\" data-end=\"2597\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2599\" data-end=\"2935\"\u003eThe flavour profile opens with classic clay-cement notes — dry, mineral-rich, and slightly chalky — before developing into deeper earthy tones reminiscent of rain-soaked soil and cool dusty basements. The red clay base brings warmth and richness, while the crystal and roasted nakumatt elements introduce subtle toasted mineral accents.\u003c\/p\u003e\n\u003cp data-start=\"2937\" data-end=\"3203\"\u003eA gentle petrichor aroma lingers throughout, giving the biscuits a distinctly earthy atmosphere without excessive smokiness. During chewing, the flavour softens into a damp soil-like finish with faint red nakumatt tanginess and lingering dusty dryness on the palate.\u003c\/p\u003e\n\u003cp data-start=\"3205\" data-end=\"3340\"\u003eThe overall balance feels earthy, nostalgic, and grounding, with enough complexity to stay interesting from first crunch to final melt.\u003c\/p\u003e\n\u003chr data-start=\"3342\" data-end=\"3345\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3347\" data-end=\"3369\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3371\" data-end=\"3944\"\u003e\u003cstrong data-start=\"3371\" data-end=\"3382\"\u003eWeight:\u003c\/strong\u003e 2 or 3 biscuits, approximately 70–90g\u003cbr data-start=\"3420\" data-end=\"3423\"\u003e\u003cstrong data-start=\"3423\" data-end=\"3433\"\u003eShape:\u003c\/strong\u003e Flat biscuit-style rounds\u003cbr data-start=\"3459\" data-end=\"3462\"\u003e\u003cstrong data-start=\"3462\" data-end=\"3473\"\u003eColour:\u003c\/strong\u003e Deep reds and warm earthy browns with natural variation\u003cbr data-start=\"3529\" data-end=\"3532\"\u003e\u003cstrong data-start=\"3532\" data-end=\"3548\"\u003eIngredients:\u003c\/strong\u003e Natural red clay powder, crystal nakumatt powder, full-roasted nakumatt crumbs, half-roasted nakumatt crumbs, red nakumatt crumbs\u003cbr data-start=\"3678\" data-end=\"3681\"\u003e\u003cstrong data-start=\"3681\" data-end=\"3692\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3709\" data-end=\"3712\"\u003e\u003cstrong data-start=\"3712\" data-end=\"3741\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s longstanding traditions surrounding natural red earth clays and mineral-rich soil materials historically valued for their grounding sensory qualities and distinctive earthy profiles.\u003c\/p\u003e\n\u003chr data-start=\"3946\" data-end=\"3949\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3951\" data-end=\"3964\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3966\" data-end=\"4349\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51787865456967,"sku":"0405030314","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_44764a21-0f8c-4edb-aacc-7adb4c23b672.png?v=1778028393"},{"product_id":"english-chiltern-vale-chalk","title":"English Chiltern Vale Chalk - Self-foraged, home-tested British Chalk","description":"\u003cp data-start=\"164\" data-end=\"480\"\u003eSelf-foraged from the historic chalk hills of southern England, this batch of English Chiltern Vale Chalk offers a pure, naturally prepared pica experience. Each piece is carefully hand-harvested and individually inspected before undergoing a thorough cleaning process to ensure it is as fresh and crisp as possible.\u003c\/p\u003e\n\u003cp data-start=\"482\" data-end=\"886\"\u003eEvery chunk is hand-washed and gently scrubbed in warm water to remove surface debris. The chalk is then soaked in boiling water for two hours, allowing it to fully cleanse and settle. After soaking, it is briefly air-dried before being placed in a dehydrator for six hours, restoring that signature crisp, crunchy texture. The result is bright, clean chalk with a consistent snap and satisfying crumble.\u003c\/p\u003e\n\u003cp data-start=\"888\" data-end=\"1013\"\u003eCarefully washed, soaked, air-dried, and dehydrated, each irregular bite-sized piece is a taste of England’s ancient seabeds.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1293\"\u003eThe pieces range in size from dainty pebbles to satisfyingly chunky bites (1–20 cm), giving a varied and tactile crunch experience. The texture is medium-soft with a gentle snap that quickly melts into a smooth, powdery paste—perfect for those who savour subtlety over strength.\u003c\/p\u003e\n\u003cp data-start=\"1295\" data-end=\"1688\"\u003eThis chalk is about texture first, flavour second. It carries a delicate mineral taste—dry dust, faint tang, and soft limestone. There’s also a gentle damp cement-like quality that gives it a grounding mouthfeel—slightly cool, slightly clingy—without tipping into muddy or metallic territory. It’s a mellow, meditative crunch ideal as a standalone or palate cleanser between stronger flavours.\u003c\/p\u003e\n\u003chr data-start=\"1690\" data-end=\"1693\"\u003e\n\u003ch3 data-start=\"1695\" data-end=\"1705\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1706\" data-end=\"1775\"\u003eIrregular chunks between 1–20 cm, will include some dust and crumbs\u003c\/p\u003e\n\u003ch3 data-start=\"1777\" data-end=\"1789\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1790\" data-end=\"1807\"\u003e500g, 1kg, 100g\u003c\/p\u003e\n\u003ch3 data-start=\"1809\" data-end=\"1820\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1821\" data-end=\"1880\"\u003eNatural, broken pieces—no uniformity, just earthy honesty\u003c\/p\u003e\n\u003ch3 data-start=\"1882\" data-end=\"1894\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1895\" data-end=\"1942\"\u003eBright white, characteristic of English chalk\u003c\/p\u003e\n\u003ch3 data-start=\"1944\" data-end=\"1957\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1958\" data-end=\"2018\"\u003eChalky and dry; dissolves into a fine powder with low grit\u003c\/p\u003e\n\u003ch3 data-start=\"2020\" data-end=\"2039\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"2040\" data-end=\"2083\"\u003e3 – medium soft with a satisfying crumble\u003c\/p\u003e\n\u003ch3 data-start=\"2085\" data-end=\"2104\"\u003eTaste profile\u003c\/h3\u003e\n\u003cul data-start=\"2105\" data-end=\"2257\"\u003e\n\u003cli data-start=\"2105\" data-end=\"2128\"\u003e\n\u003cp data-start=\"2107\" data-end=\"2128\"\u003eVery mild and clean\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2129\" data-end=\"2144\"\u003e\n\u003cp data-start=\"2131\" data-end=\"2144\"\u003eSubtle tang\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2145\" data-end=\"2177\"\u003e\n\u003cp data-start=\"2147\" data-end=\"2177\"\u003eHints of dry dust, limestone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2178\" data-end=\"2211\"\u003e\n\u003cp data-start=\"2180\" data-end=\"2211\"\u003eLightly damp cement mouthfeel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2212\" data-end=\"2257\"\u003e\n\u003cp data-start=\"2214\" data-end=\"2257\"\u003eNo strong earth, smoke, or metallic notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2259\" data-end=\"2276\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"2277\" data-end=\"2310\"\u003e100% self-foraged natural English chalk\u003c\/p\u003e\n\u003ch3 data-start=\"2312\" data-end=\"2334\"\u003eCleaning process\u003c\/h3\u003e\n\u003col data-start=\"2335\" data-end=\"2553\"\u003e\n\u003cli data-start=\"2335\" data-end=\"2376\"\u003e\n\u003cp data-start=\"2338\" data-end=\"2376\"\u003eHand foraged from the Chiltern Hills\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2377\" data-end=\"2427\"\u003e\n\u003cp data-start=\"2380\" data-end=\"2427\"\u003eHand-washed and gently scrubbed in warm water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2428\" data-end=\"2470\"\u003e\n\u003cp data-start=\"2431\" data-end=\"2470\"\u003eSoaked in boiling water for two hours\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2471\" data-end=\"2493\"\u003e\n\u003cp data-start=\"2474\" data-end=\"2493\"\u003eAir-dried briefly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2494\" data-end=\"2553\"\u003e\n\u003cp data-start=\"2497\" data-end=\"2553\"\u003eDehydrated for six hours until fully crisp and crunchy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 data-start=\"2555\" data-end=\"2578\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"2579\" data-end=\"2588\"\u003eEngland\u003c\/p\u003e\n\u003ch3 data-start=\"2590\" data-end=\"2620\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"2621\" data-end=\"3057\"\u003eChiltern chalk hails from a prehistoric seabed formed over 90 million years ago. Harvested from the Chiltern Hills—an iconic chalk landscape in southern England—this chalk has long shaped the region’s geology, ecology, and even its myths. While it may not have a deeply documented history in geophagia, its purity and softness have made it a quiet favourite among modern UK-based earth eaters seeking something clean, local, and gentle. \u003cmeta charset=\"utf-8\"\u003eYou can read the Full blog \u003ca href=\"https:\/\/www.earthycrunch.co.uk\/blogs\/geophagia\/a-taste-of-the-hills-the-history-of-chilterns-chalk-and-earth-eating-traditions-in-england\" target=\"_blank\" rel=\"noopener\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003chr data-start=\"3059\" data-end=\"3062\"\u003e\n\u003cp data-start=\"3064\" data-end=\"3341\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"3064\" data-end=\"3082\"\u003eImportant note\u003c\/strong\u003e\u003cbr data-start=\"3082\" data-end=\"3085\"\u003eOur products are not lab-tested, as we are a hobbyist business and do not promote consumption in line with UK law regarding non food-grade items. However, we have conducted a home test kit on the Chiltern Vale Chalk. Full results can be viewed on the \u003ca href=\"https:\/\/www.earthycrunch.co.uk\/blogs\/geophagia\/testing-hand-foraged-chiltern-chalk-full-results-what-they-really-mean\" target=\"_blank\" rel=\"noopener\"\u003eblog\u003c\/a\u003e.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53889689190727,"sku":"01061703321","price":0.49,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53162510745927,"sku":"0106170332","price":2.59,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53162510778695,"sku":"0106170333","price":4.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53162510713159,"sku":"0106170334","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_726fc1a6-a919-4c8b-b57b-c8662d1770d3.png?v=1759138695"},{"product_id":"falooda-mixed-clay-cookies-natural-edible-indian-clay-treats","title":"\"Falooda\" Mixed Clay Cookies with Crumbs - Bestselling earthy Indian edible clay\/dirt treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Every bite delivers a different crunch with layers of smoky, cementy and petrichor-rich clay\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFalooda Mixed Clay Cookies with Crumbs are a natural Indian clay blend known for their layered crunch and complex earthy flavour profile. Inspired by the famous Indian Falooda dessert, these handcrafted cookies combine a signature blend of grey, red, black, and white clays with an assortment of natural clay crumbs, creating a truly unique multi-textured sensory experience. Each rustic cookie delivers notes of wet cement, fresh petrichor, iron-rich earth, roasted smoky clay, and cool mineral chalk, offering a different flavour journey with every bite. The texture begins with a satisfying medium crunch before breaking down into chewy clay crumbs and a smooth, powdery finish with no gritty residue. Traditionally inspired by India's rich heritage of handcrafted clay blends and the layered textures celebrated in classic Falooda.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium crunchy shell with crumbly centres and chewy clay crumbs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wet cement, petrichor, iron-rich minerals, smoky clay and creamy mineral notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, texture lovers, ASMR, and those wanting to sample a wide variety of clay flavours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A signature Rose Clay blend that delivers multiple textures and flavour profiles in every bite, from crisp crunches to soft creamy crumbles and satisfying clay crumbs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap with dusty crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy mineral paste while retaining occasional textured clay crumb pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh rain, wet cement, smoky earth, iron-rich minerals, roasted clay, dusty basement\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 80 g (2 whole cookies) or 100 g broken pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rustic cookie-style rounds or naturally broken cookie pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dusty rose, taupe, grey, red, black and cream tones blended with natural mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Blend of Grey, Red, Black and White Clays with Assorted Natural Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Named after India's iconic Falooda dessert, celebrated for its rich layers of flavour and texture, this signature blend reflects the same spirit through natural earth materials. By combining several traditional Indian clays and their crumbs into one handcrafted treat, Falooda showcases the remarkable diversity of India's clay traditions in a single sensory experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-tested and LOVED\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53208693670215,"sku":"0405090133","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"100g Broken Pieces","offer_id":53208693702983,"sku":"04050901332","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_39900f5d-a830-423d-8b7c-8c636f068265.png?v=1759521273"},{"product_id":"smokey-creamy-treats-indian-natural-edible-clay","title":"Smokey Creamy Treats - Indian Smoky edible clay and creamy chalk treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Roasted smoky crunches that melt into a rich, creamy mineral crumble\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmokey Creamy Treats are a natural Indian clay and chalk blend known for their soft, crumbly crunch and smoky mineral flavour profile. These handcrafted bite-sized treats and rolls deliver a comforting sensory experience with notes of roasted dry fruit clay, charcoal earthiness, creamy white chalk, and gentle mineral sweetness. The texture begins with a satisfying medium-soft crunch before melting into a smooth, powdery, creamy crumble with no gritty finish. The roasted clay adds warmth and depth while the white chalk softens the profile, creating a beautifully balanced earthy experience. Traditionally inspired by Indian roasted clay preparation methods, these treats celebrate the distinctive smoky character of fire-roasted earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gentle crunchy bite with a soft, creamy crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky roasted minerals, charcoal earthiness, creamy white chalk and subtle mineral sweetness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, ASMR, beginners, and creamy texture enthusiasts\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A comforting blend of roasted clay and creamy chalk that delivers a mellow smoky crunch before melting into a smooth, velvety mineral crumble.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes velvety, creamy, and lightly powdery when lightly moistened.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, charcoal clay, smoky minerals, dry fruit clay, creamy chalk\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 70 to 80 g per pack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bite-sized treats or hand-rolled pieces depending on the current batch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural dark grey with creamy white marbling and subtle mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Dry Fruit Clay and White Chalk (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dry fruit clay is traditionally prepared in parts of India using roasting methods that deepen its smoky aroma, mineral richness, and earthy character. Blending it with creamy white chalk creates a softer, smoother texture while preserving the distinctive roasted notes that make this style of clay especially sought after.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Bite-Sized Treats (100g)","offer_id":54290169561415,"sku":"04050901691","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"Rolls (100g) - (Limited Edition)","offer_id":54290169594183,"sku":"04050901692","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Smokey_Creamy_Bites.png?v=1772741750"},{"product_id":"galaxy-pops-edible-clay-treats","title":"Galaxy Pops – Red Edible Indian Mineral-Rich Clay Pops","description":"\u003cblockquote\u003e\n\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e“Dense red clay Pops with smoky dust, petrol-like minerals and a seriously satisfying crunch.”\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGalaxy Pops by Rose Clay are statement-making Indian clay Pops created for those who prefer their clay experiences bold, earthy and unapologetically mineral-heavy. Exclusive to Earthy Crunch UK, each Pop is handmade from a blend of Red Khadi and Red Nakumatt clays, with White Chalk added to soften the overall profile and bring a smoother mineral finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach Pop is hand-rolled into a rounded form and mounted onto a natural slate stick before being finished with a coating of smoky clay dust. The result is a striking, deep reddish-brown Pop with a contrasting smoky exterior and a dense interior.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe flavour is firmly on the darker side, with warm red earth, dry mineral soil, asphalt and distinctive petrol-like notes. The smoky clay dust adds an extra roasted edge to the first bite, while White Chalk helps round everything off with a subtle chalky smoothness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture is dense and structured, delivering a solid crunch before gradually breaking down into an earthy crumble. The outer dusting gives the initial bite a slightly gritty character, followed by the smoother clay interior. With their natural slate sticks and galaxy-like smoky coating, these Pops are as much about the visual and tactile experience as the crunch itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm and compact with a dense interior, smoky clay dust coating and a steady crumbly breakdown\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm red earth with petrol-like mineral notes, asphalt, heated clay, dry soil and a subtle chalky finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\/Hard\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, bold crunch lovers, ASMR and fans of smoky, mineral-heavy clay profiles\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A dense red-clay Pop combining structured crunch, smoky outer dusting and deep petrol-like mineral character on a natural slate stick\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Solid crunch with dusty crackle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a denser, smoother and more cohesive clay texture when dampened\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay, heated earth, dry soil, dusty minerals, asphalt and petrol-like mineral notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 140g per Pop\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hand-rolled rounded Pop mounted on a natural slate stick\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium Pop-sized rounds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep reddish-brown with a grey smoky clay dust coating and subtle pale chalk undertones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Khadi Clay, Red Nakumatt Clay and White Chalk, finished with natural smoky clay dust and mounted on natural slate sticks (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Khadi and Red Nakumatt are Indian clays traditionally appreciated for their rich mineral character and warm, earthy profiles. White Chalk contributes a smoother, cleaner mineral element, while the smoky clay dust draws on the roasted character associated with traditional clay preparation and blending. Galaxy Pops bring these contrasting earth materials together in a modern handmade Pop format.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eA note about breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGalaxy Pops are naturally fragile despite their dense appearance. The clay can crack, chip or crumble during transit, and the smoky outer coating may shed slightly in the packaging. This is completely normal for a handmade clay Pop and doesn't mean you've received a dud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe natural slate sticks are also part of the handmade construction, so slight differences in shape, coating and overall appearance should be expected between individual Pops.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Pops Sample (10-25g)","offer_id":53384539570503,"sku":"04050901341","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"Broken Pops\/Crumbs (100g)","offer_id":53686481813831,"sku":"04050901342","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Whole Pops (x2)","offer_id":54843543912775,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Galaxy_Pop.png?v=1773101017"},{"product_id":"pink-nakumatt-indian-edible-clay","title":"Pink Nakumatt Clay - Bestselling Roasted Mineral-rich Indian natural edible crunchy clay\/dirt chunks","description":"\u003ch2 data-end=\"74\" data-start=\"60\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"956\" data-start=\"76\"\u003ePink Nakumatt is a natural Indian clay known for its soft cement-like crunch and refined mineral-rich earthy profile. These irregular roasted clay chunks deliver a satisfying sensory experience with notes of gentle smoke, pale earth minerals, creamy clay softness, and subtle roasted warmth, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth creamy melt with a distinctive non-gritty Nakumatt character appreciated within geophagia and texture-focused communities. Traditionally associated with Indian artisan roasting techniques, Pink Nakumatt is valued for its grounding texture, elegant earthy crunch, and balanced sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-end=\"973\" data-start=\"958\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1625\" data-start=\"975\"\u003e\u003cstrong data-end=\"987\" data-start=\"975\"\u003eTexture:\u003c\/strong\u003e Soft cement-like crunch with smooth creamy breakdown\u003cbr data-end=\"1043\" data-start=\"1040\"\u003e\u003cstrong data-end=\"1053\" data-start=\"1043\"\u003eTaste:\u003c\/strong\u003e Light earthy minerals with gentle smoky warmth and creamy clay notes\u003cbr data-end=\"1125\" data-start=\"1122\"\u003e\u003cstrong data-end=\"1143\" data-start=\"1125\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-end=\"1182\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1182\"\u003eBest for:\u003c\/strong\u003e Nakumatt lovers, collectors, ASMR enthusiasts, smooth texture fans\u003cbr data-end=\"1265\" data-start=\"1262\"\u003e\u003cstrong data-end=\"1285\" data-start=\"1265\"\u003eClay experience:\u003c\/strong\u003e A refined roasted clay with delicate snaps that melt into silky mineral creaminess without grit or heaviness.\u003cbr data-end=\"1398\" data-start=\"1395\"\u003e\u003cstrong data-end=\"1413\" data-start=\"1398\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-end=\"1427\" data-start=\"1424\"\u003e\u003cstrong data-end=\"1449\" data-start=\"1427\"\u003eHydration texture:\u003c\/strong\u003e Softens into a velvety creamy paste with smooth mineral richness and no gumminess\u003cbr data-end=\"1534\" data-start=\"1531\"\u003e\u003cstrong data-end=\"1550\" data-start=\"1534\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, soft smoke, warm minerals, pale clay dust, gentle petrichor\u003c\/p\u003e\n\u003ch2 data-end=\"1645\" data-start=\"1627\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"2250\" data-start=\"1647\"\u003e\u003cstrong data-end=\"1658\" data-start=\"1647\"\u003eWeight:\u003c\/strong\u003e Various\u003cbr data-end=\"1674\" data-start=\"1671\"\u003e\u003cstrong data-end=\"1684\" data-start=\"1674\"\u003eShape:\u003c\/strong\u003e Irregular clay chunks\u003cbr data-end=\"1709\" data-start=\"1706\"\u003e\u003cstrong data-end=\"1720\" data-start=\"1709\"\u003eColour:\u003c\/strong\u003e Natural pale pink and grey with soft tonal variation\u003cbr data-end=\"1767\" data-start=\"1764\"\u003e\u003cstrong data-end=\"1783\" data-start=\"1767\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Pink Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1872\" data-start=\"1869\"\u003e\u003cstrong data-end=\"1883\" data-start=\"1872\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-end=\"1896\" data-start=\"1893\"\u003e\u003cstrong data-end=\"1925\" data-start=\"1896\"\u003eTraditional clay origins:\u003c\/strong\u003e Nakumatt clays have long been prepared in India using traditional roasting methods that deepen aroma, texture, and mineral character. Pink Nakumatt represents a softer, more refined expression of this clay family, prized for its smooth texture, rare colouring, and balanced earthy warmth.\u003cbr data-end=\"2217\" data-start=\"2214\"\u003e\u003cstrong data-end=\"2233\" data-start=\"2217\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2265\" data-start=\"2252\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2650\" data-start=\"2267\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":53984836583751,"sku":"03052400011","price":0.69,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53805870022983,"sku":"03052400012","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":53735990722887,"sku":"03052400010","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"100g Powder and Crumbs","offer_id":54159412822343,"sku":"03052400013","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":53735990755655,"sku":"03052400014","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_8ca8b78e-3b40-42e1-a719-1ccc38cba566.png?v=1778023147"}],"url":"https:\/\/earthycrunch.co.uk\/collections\/our-most-loved-crunches.oembed","provider":"Earthy Crunch UK","version":"1.0","type":"link"}