{"title":"Powders, Crumbs and Dirt","description":"\u003cp data-start=\"0\" data-end=\"433\"\u003ePowders, Crumbs, and Dirt are the softest forms of edible earth—ideal for those who love the taste of clay but prefer a gentler texture or want to get creative at home. These come in a wide range of flavours, colours, and consistencies: from pale, chalky whites and warm greys to rich browns and reddish hues. The taste profiles vary—earthy, dusty, mildly spicy, metallic, or even sweet-soil-like—depending on the source.\u003c\/p\u003e\n\u003cp data-start=\"435\" data-end=\"952\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith little to no crunch, these textures range from ultra-fine powders to gritty, sandy crumbs. Some are smooth and flour-like, while others contain natural grit or mineral flecks that add depth without hardness. Perfect for DIY clay treats, you can simply mix with water, press into moulds, and air dry to create your own crunchy bites, shaped and flavoured just how you like them. Whether you're crafting a stash or layering textures, these soft forms are a must-have base for every clay lover’s collection.\u003c\/p\u003e","products":[{"product_id":"soft-mexican-mini-edible-clay-pots-terracotta-crumbs","title":"Soft Mexican Mini Clay Pots Crumbs (Mini Crujientes De Barro) - Crunchy Mexican Terracotta Crumbs","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"89\" data-end=\"103\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"105\" data-end=\"1043\"\u003eSoft Mexican Mini Clay Pots Crumbs are natural Mexican terracotta clay fragments known for their soft crunchy texture and warm sun-baked mineral profile. These fine crumbs and broken barro pieces deliver a satisfying sensory experience with notes of cracked clay, dusty minerals, sun-warmed soil, and gentle terracotta earthiness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth powdery melt with a distinctive low-grit fired-earth character appreciated within geophagia and texture-focused communities. Traditionally associated with Mexican barro pottery traditions, these terracotta crumbs are valued for their grounding texture, authentic earthy warmth, and approachable sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1045\" data-end=\"1060\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1062\" data-end=\"1736\"\u003e\u003cstrong data-start=\"1062\" data-end=\"1074\"\u003eTexture:\u003c\/strong\u003e Soft crunchy crumbs with smooth powdery melt-down\u003cbr data-start=\"1124\" data-end=\"1127\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1137\"\u003eTaste:\u003c\/strong\u003e Mild earthy terracotta with dusty mineral warmth and sun-baked soil notes\u003cbr data-start=\"1211\" data-end=\"1214\"\u003e\u003cstrong data-start=\"1214\" data-end=\"1232\"\u003eCrunch factor:\u003c\/strong\u003e 2–3 – Medium\/Soft\u003cbr data-start=\"1250\" data-end=\"1253\"\u003e\u003cstrong data-start=\"1253\" data-end=\"1264\"\u003eOrigin:\u003c\/strong\u003e 🇲🇽 Mexico\u003cbr data-start=\"1276\" data-end=\"1279\"\u003e\u003cstrong data-start=\"1279\" data-end=\"1292\"\u003eBest for:\u003c\/strong\u003e Beginners, terracotta lovers, ASMR crumble fans, stash mixing\u003cbr data-start=\"1354\" data-end=\"1357\"\u003e\u003cstrong data-start=\"1357\" data-end=\"1377\"\u003eClay experience:\u003c\/strong\u003e A calm and approachable terracotta experience with gentle crunchy fragments that melt smoothly into warm earthy mineral powder.\u003cbr data-start=\"1505\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1508\" data-end=\"1523\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1536\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1539\" data-end=\"1561\"\u003eHydration texture:\u003c\/strong\u003e Softens into a muddy terracotta paste with smooth mineral creaminess and low grit\u003cbr data-start=\"1643\" data-end=\"1646\"\u003e\u003cstrong data-start=\"1646\" data-end=\"1662\"\u003eAroma notes:\u003c\/strong\u003e Sun-warmed soil, cracked clay, dusty terracotta, dry minerals, warm earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1738\" data-end=\"1756\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1758\" data-end=\"2489\"\u003e\u003cstrong data-start=\"1758\" data-end=\"1769\"\u003eWeight:\u003c\/strong\u003e Available in 75g or 150g portions\u003cbr data-start=\"1803\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1806\" data-end=\"1816\"\u003eShape:\u003c\/strong\u003e Natural crumbs, fragments, and fine broken terracotta pieces\u003cbr data-start=\"1877\" data-end=\"1880\"\u003e\u003cstrong data-start=\"1880\" data-end=\"1891\"\u003eColour:\u003c\/strong\u003e Warm orange terracotta tones with natural variation\u003cbr data-start=\"1943\" data-end=\"1946\"\u003e\u003cstrong data-start=\"1946\" data-end=\"1962\"\u003eIngredients:\u003c\/strong\u003e 100% Terrón Terracotta Mexicana (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2048\" data-end=\"2051\"\u003e\u003cstrong data-start=\"2051\" data-end=\"2062\"\u003eVendor:\u003c\/strong\u003e Various (Shine Clay, La Sobrina, Pika Barrito Delicioso, Tierra Cravings)\u003cbr data-start=\"2109\" data-end=\"2112\"\u003e\u003cstrong data-start=\"2112\" data-end=\"2141\"\u003eTraditional clay origins:\u003c\/strong\u003e Made from authentic Terrón-based Mexican terracotta traditionally used in pottery and household clay vessels. The naturally fine grain of this barro clay creates a softer, smoother texture that reflects Mexico’s long-standing connection to earthy fired-clay craftsmanship and mineral-rich terracotta traditions.\u003cbr data-start=\"2453\" data-end=\"2456\"\u003e\u003cstrong data-start=\"2456\" data-end=\"2472\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2491\" data-end=\"2504\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2506\" data-end=\"2889\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"75","offer_id":53069858242887,"sku":"0204110289","price":6.99,"currency_code":"GBP","in_stock":false},{"title":"150","offer_id":53069858275655,"sku":"0204110290","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4536a706-f5a2-4335-8c6f-5103c6f5648d.png?v=1767554694"},{"product_id":"mexican-terracotta-stash-450g-with-keepsake-compartmented-storage-box","title":"All Latin American Clay Experience Sampler – Stash Box included - Edible terracottas, dirts, barros terrones, and kaolins from across Latin America","description":"\u003ch3 data-end=\"20\" data-start=\"0\" data-section-id=\"1n8lizy\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"385\" data-start=\"22\"\u003eThe Latin American Sampler is a thoughtfully curated collection of authentic Mexican clay pieces, bringing together a diverse mix of textures, shapes, and traditional flavours in one versatile stash. Sourced from multiple respected vendors, including La Sobrina, this selection offers a well-rounded introduction to the depth and character of Mexican  and Colombian clay craftsmanship.\u003c\/p\u003e\n\u003cp data-end=\"481\" data-start=\"387\"\u003eInside, you’ll find any one of a variety of distinctive items (check our entire \u003ca rel=\"noopener\" href=\"https:\/\/www.earthycrunch.co.uk\/collections\/latin-america\" target=\"_blank\"\u003eLatin\u003c\/a\u003e range), each with its own texture and personality:\u003c\/p\u003e\n\u003cp data-end=\"1385\" data-start=\"936\"\u003eEach piece varies in form—from compact chunks and crisp bites to soft, crumbly segments—creating a dynamic and engaging clay experience. Textures range from smooth and firm to lightly dusty and melt-down soft, with occasional crisp snaps throughout. The overall flavour profile stays true to classic Mexican terracotta and kaolin notes: earthy, mineral-rich, with subtle dusty warmth and occasional smoky or creamy undertones depending on the piece.\u003c\/p\u003e\n\u003cp data-end=\"1656\" data-start=\"1387\"\u003ePresented in a durable, reusable plastic stash box, this sampler is designed to keep your collection fresh, organised, and ready to enjoy. Ideal for both seasoned clay enthusiasts and those looking to explore a wide spectrum of Mexican clay textures in one curated set.\u003c\/p\u003e\n\u003chr data-end=\"1661\" data-start=\"1658\"\u003e\n\u003ch3 data-end=\"1683\" data-start=\"1663\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1863\" data-start=\"1685\"\u003eA varied sensory mix ranging from soft, dusty melts to medium-crisp bites. Expect a combination of smooth firmness, crumbly breakdowns, and occasional snappy pieces for contrast.\u003c\/p\u003e\n\u003chr data-end=\"1868\" data-start=\"1865\"\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1870\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"2050\" data-start=\"1889\"\u003eClassic Mexican earthiness with layered profiles—dusty terracotta, mineral-rich kaolin, gentle smokiness, and faint creamy or coconut notes across select pieces.\u003c\/p\u003e\n\u003chr data-end=\"2055\" data-start=\"2052\"\u003e\n\u003ch3 data-end=\"2076\" data-start=\"2057\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2306\" data-start=\"2078\"\u003eThis sampler is all about variety and exploration. Each handful offers something different—whether it’s a soft, melt-in-the-mouth kaolin or a firmer, crunchy terracotta bite—making it perfect for discovering personal favourites.\u003c\/p\u003e\n\u003chr data-end=\"2311\" data-start=\"2308\"\u003e\n\u003ch3 data-end=\"2329\" data-start=\"2313\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2713\" data-start=\"2331\"\u003e\n\u003cli data-end=\"2382\" data-start=\"2331\" data-section-id=\"6v7tc\"\u003e\n\u003cp data-end=\"2382\" data-start=\"2333\"\u003eCurated mix of authentic Mexican clay varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2442\" data-start=\"2383\" data-section-id=\"13e9s6i\"\u003e\n\u003cp data-end=\"2442\" data-start=\"2385\"\u003eIncludes terracotta, barrito, kaolin, and terrón styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2490\" data-start=\"2443\" data-section-id=\"gvhq2e\"\u003e\n\u003cp data-end=\"2490\" data-start=\"2445\"\u003eWide range of textures from soft to crunchy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2553\" data-start=\"2491\" data-section-id=\"1gh232t\"\u003e\n\u003cp data-end=\"2553\" data-start=\"2493\"\u003eSubtle flavour variations including smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2597\" data-start=\"2554\" data-section-id=\"1ss91wa\"\u003e\n\u003cp data-end=\"2597\" data-start=\"2556\"\u003eComes in a reusable, airtight stash box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2652\" data-start=\"2598\" data-section-id=\"puopum\"\u003e\n\u003cp data-end=\"2652\" data-start=\"2600\"\u003eSourced from multiple vendors including La Sobrina\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2713\" data-start=\"2653\" data-section-id=\"8w959u\"\u003e\n\u003cp data-end=\"2713\" data-start=\"2655\"\u003eAvailable in selectable weights to suit your stash needs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2718\" data-start=\"2715\"\u003e\n\u003ch3 data-end=\"2739\" data-start=\"2720\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"3594\" data-start=\"2741\"\u003e\n\u003cli data-end=\"2777\" data-start=\"2741\" data-section-id=\"cjlksr\"\u003e\n\u003cp data-end=\"2777\" data-start=\"2743\"\u003e\u003cstrong data-end=\"2752\" data-start=\"2743\"\u003eSize:\u003c\/strong\u003e Mixed shapes and sizes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2831\" data-start=\"2778\" data-section-id=\"9e6j9e\"\u003e\n\u003cp data-end=\"2831\" data-start=\"2780\"\u003e\u003cstrong data-end=\"2791\" data-start=\"2780\"\u003eWeight:\u003c\/strong\u003e Varies (selectable options available)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2891\" data-start=\"2832\" data-section-id=\"11ni88t\"\u003e\n\u003cp data-end=\"2891\" data-start=\"2834\"\u003e\u003cstrong data-end=\"2844\" data-start=\"2834\"\u003eShape:\u003c\/strong\u003e Varied – chunks, bites, pieces, and crumbles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2957\" data-start=\"2892\" data-section-id=\"tg2q1n\"\u003e\n\u003cp data-end=\"2957\" data-start=\"2894\"\u003e\u003cstrong data-end=\"2905\" data-start=\"2894\"\u003eColour:\u003c\/strong\u003e Natural terracotta tones with lighter kaolin hues\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3020\" data-start=\"2958\" data-section-id=\"1votns4\"\u003e\n\u003cp data-end=\"3020\" data-start=\"2960\"\u003e\u003cstrong data-end=\"2972\" data-start=\"2960\"\u003eTexture:\u003c\/strong\u003e Smooth, firm, dusty, and occasionally crumbly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3073\" data-start=\"3021\" data-section-id=\"1tzp884\"\u003e\n\u003cp data-end=\"3073\" data-start=\"3023\"\u003e\u003cstrong data-end=\"3041\" data-start=\"3023\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – Soft to Medium hardness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3159\" data-start=\"3074\" data-section-id=\"1dh0xu6\"\u003e\n\u003cp data-end=\"3159\" data-start=\"3076\"\u003e\u003cstrong data-end=\"3094\" data-start=\"3076\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, dusty, mineral-rich with subtle smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3227\" data-start=\"3160\" data-section-id=\"1ce54hl\"\u003e\n\u003cp data-end=\"3227\" data-start=\"3162\"\u003e\u003cstrong data-end=\"3178\" data-start=\"3162\"\u003eIngredients:\u003c\/strong\u003e Natural clay (terracotta and kaolin varieties)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3261\" data-start=\"3228\" data-section-id=\"j8kohe\"\u003e\n\u003cp data-end=\"3261\" data-start=\"3230\"\u003e\u003cstrong data-end=\"3252\" data-start=\"3230\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3308\" data-start=\"3262\" data-section-id=\"fk8o3w\"\u003e\n\u003cp data-end=\"3308\" data-start=\"3264\"\u003e\u003cstrong data-end=\"3275\" data-start=\"3264\"\u003eVendor:\u003c\/strong\u003e Various (including La Sobrina)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3594\" data-start=\"3309\" data-section-id=\"24678g\"\u003e\n\u003cp data-end=\"3594\" data-start=\"3311\"\u003e\u003cstrong data-end=\"3340\" data-start=\"3311\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Mexican pottery and clay-eating traditions, this sampler brings together regional favourites—from broken pot shards (pedacería) to kaolin blends and terrón chunks—each reflecting generations of artisanal clay preparation and cultural heritage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3599\" data-start=\"3596\"\u003e\n\u003ch3 data-end=\"3615\" data-start=\"3601\" data-section-id=\"7cj1qd\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"175g","offer_id":53558021652807,"sku":"07041900891","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"400g","offer_id":53558021685575,"sku":"07041900893","price":26.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_c53004c7-1622-43aa-b0fc-1ec3a4cc1909.png?v=1750723394"},{"product_id":"16x-indian-terracotta-shot-pots-with-clay-powder-100g","title":"Indian Terracotta Shot Pots with Clay Powder Bundle - Gift Box Included - Edible Terracotta Clay pots and edible clay powder","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Crisp terracotta snaps, rich red-earth flavour, and dusty clay dips in one satisfying ritual\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTerracotta Shot Pot Bundle is a natural Indian clay collection known for its crisp crunch and rich terracotta earthy profile. These miniature terracotta pots paired with fine clay powder deliver a satisfying sensory experience with notes of red earth, iron-rich minerals, dusty clay, petrichor, and roasted terracotta. The texture offers a clean, dry finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with handmade village pottery traditions across India, where mineral-rich red earth is shaped and fired using generations-old techniques.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp snap with a soft dusty crumble and ultra-fine powder finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Terracotta-rich, earthy, mineral-forward, iron-rich clay notes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 1–4 – Medium to Hard\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Crunch lovers, ASMR enthusiasts, collectors, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eClay experience: A complete clay ritual featuring crunchy terracotta pots and flavour-rich powders for dipping, spooning, and sensory exploration.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap with powdery crumb filling\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eBrief soaking intensifies earthy flavours and creates a softer, more aromatic crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Rainwater, terracotta, red earth, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Up to 450g Total\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Miniature terracotta pots with open mouths\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Warm terracotta orange with selected powder colour variation (Red, White, Black, or Mixed)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Terracotta Clay Pots and 100% Natural Clay Powder Blend (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Various\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Handmade terracotta vessels have been crafted throughout India for centuries using mineral-rich red earth sourced from local soils. Paired with traditional powdered clays commonly enjoyed within geophagia communities, this bundle combines heritage pottery craftsmanship with classic earthy sensory experiences.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Black Candy","offer_id":51936309870919,"sku":"0805150079","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Cement Dust","offer_id":54159153234247,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Ember Dust","offer_id":54159153267015,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Golden Rose Dust","offer_id":54159153299783,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Indian Brown Terracotta Powdery Crumbs","offer_id":54159153332551,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Mixed Nakumatt","offer_id":54159153365319,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Mixed Smoky\/Roasted Clay Crumbs","offer_id":54159153398087,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Pink Love Dust","offer_id":54159153430855,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Pink Nakumatt Powdery Crumbs","offer_id":54159153463623,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Plain Nakumatt","offer_id":54159153496391,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Red Khadi","offer_id":54159153529159,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Red Nakumatt","offer_id":54159153561927,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Terra Dust","offer_id":54159153594695,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"White Kadhi","offer_id":54159153627463,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Yellow Butter Dust","offer_id":54159153660231,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_87aa67b8-3baf-4513-9b94-23034cd1818d.png?v=1752706131"},{"product_id":"whole-kolkota-terracotta-clay-pot-with-clay-powder-tin","title":"Whole Edible Kolkota Indian Terracotta Clay Pot with Indian Clay Powder Bundle","description":"\u003cp data-end=\"76\" data-start=\"23\"\u003e\u003cstrong data-end=\"76\" data-start=\"23\"\u003eWhole Kolkata Clay Pot + Clay Powder Tin (Bundle)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"415\" data-start=\"78\"\u003eThis satisfying duo includes one full-sized Kolkata Clay Pot (approx. 200g) and your choice of a 100g clay powder tin — select from Black Candy, Red Nakumatt, or Mixed Nakumatt. Handmade in India using traditional sun-dried terracotta methods, each Kolkata pot is bold, mineral-rich, and packed with that unmistakable deep, earthy aroma.\u003c\/p\u003e\n\u003cp data-end=\"742\" data-start=\"417\"\u003eThe pot itself breaks with a crisp, clean snap and offers a distinct flavour: rich mud tones, warm terracotta smoothness, and a hint of rain-on-dry-soil freshness when wet. Perfect for snapping, chewing, or breaking into stashable chunks, this pot is a favourite among those who love full-bodied, mineral-heavy clay textures.\u003c\/p\u003e\n\u003cp data-end=\"1089\" data-start=\"744\"\u003eYour chosen powder tin takes things a step further. Whether you go for the smoky intensity of Black Candy, the earthy depth of Red Nakumatt, or the balanced complexity of Mixed, the powder can be spooned straight into the pot, mixed into a dipping paste, or enjoyed on its own. Each tin is reusable and ideal for crafting your own stash rituals.\u003c\/p\u003e\n\u003cp data-end=\"1887\" data-start=\"1776\"\u003e\u003cstrong data-end=\"1792\" data-start=\"1776\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1795\" data-start=\"1792\"\u003e100% Indian terracotta clay (pot) + 100% powdered clay \u003c\/p\u003e\n\u003cp data-end=\"1919\" data-start=\"1889\"\u003e\u003cstrong data-end=\"1911\" data-start=\"1889\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2238\" data-start=\"1921\"\u003e\u003cstrong data-end=\"1950\" data-start=\"1921\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1953\" data-start=\"1950\"\u003eThese Kolkata pots echo centuries of Indian clay traditions — once used for water, grain, and sacred offerings, now enjoyed as a textural, flavour-rich clay snack. Combined with a tin of powdered clay, this bundle invites you into a sensory ritual of snapping, scooping, and savouring.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 75g \/ Black Candy","offer_id":53847797203271,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Cement Dust","offer_id":53847797236039,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Ember Dust","offer_id":53847797268807,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Golden Rose Dust","offer_id":53847797301575,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Indian Brown Terracotta Powdery Crumbs","offer_id":53847797334343,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Mixed Nakumatt","offer_id":53847797367111,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Mixed Smoky\/Roasted Clay Crumbs","offer_id":53847797399879,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Pink Love Dust","offer_id":53847797432647,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Pink Nakumatt Powdery Crumbs","offer_id":53847797465415,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Plain Nakumatt","offer_id":53847797498183,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Red Khadi","offer_id":53847797530951,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Red Nakumatt","offer_id":53847797563719,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Terra Dust","offer_id":53847797596487,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ White Kadhi","offer_id":53847797629255,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Yellow Butter Dust","offer_id":53847797662023,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Black Candy","offer_id":53847797694791,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Cement Dust","offer_id":53847797727559,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Ember Dust","offer_id":53847797760327,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Golden Rose Dust","offer_id":53847797793095,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Indian Brown Terracotta Powdery Crumbs","offer_id":53847797825863,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Mixed Nakumatt","offer_id":53847797858631,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Mixed Smoky\/Roasted Clay Crumbs","offer_id":53847797891399,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Pink Love Dust","offer_id":53847797924167,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Pink Nakumatt Powdery Crumbs","offer_id":53847797956935,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Plain Nakumatt","offer_id":53847797989703,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Red Khadi","offer_id":53847798022471,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Red Nakumatt","offer_id":53847798055239,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Terra Dust","offer_id":53847798088007,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ White Kadhi","offer_id":53847798120775,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Yellow Butter Dust","offer_id":53847798153543,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/030019_Large_Filled_Kolkota_Clay_pots.png?v=1752769169"},{"product_id":"all-blacks-mini-stash-anad-sampler-box","title":"All Indian Blacks\/Smoky Clay Experience - Stash Box included - Indian natural edible crunchy clay\/dirt treats and chunks","description":"\u003cp data-start=\"41\" data-end=\"423\"\u003eThe All black box is a bold, smoky celebration of deep-roasted textures and shadowy crunch, curated for those who crave charcoal depth, petrol notes and that unmistakable roasted finish from first bite to final crumb. Each box will feature a rotating selection of our bestselling black items, meaning every box is slightly unique while keeping that intense, earthy profile you love and a great way of getting to try a multitude of clays and treats.\u003c\/p\u003e\n\u003cp data-start=\"425\" data-end=\"473\"\u003eThis may include a selection from the following:\u003c\/p\u003e\n\u003cul data-start=\"475\" data-end=\"777\"\u003e\n\u003cli data-start=\"475\" data-end=\"501\"\u003e\n\u003cp data-start=\"477\" data-end=\"501\"\u003eSmoked Nakumatt Chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"502\" data-end=\"532\"\u003e\n\u003cp data-start=\"504\" data-end=\"532\"\u003eBlack Candy Cracker Cookie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"533\" data-end=\"548\"\u003e\n\u003cp data-start=\"535\" data-end=\"548\"\u003eSmoky Burfi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"549\" data-end=\"563\"\u003e\n\u003cp data-start=\"551\" data-end=\"563\"\u003eBlack Gems\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"564\" data-end=\"578\"\u003e\n\u003cp data-start=\"566\" data-end=\"578\"\u003eAll Blacks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"579\" data-end=\"601\"\u003e\n\u003cp data-start=\"581\" data-end=\"601\"\u003eBlack Currant Half\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"602\" data-end=\"621\"\u003e\n\u003cp data-start=\"604\" data-end=\"621\"\u003eDryfruit Hearts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"622\" data-end=\"644\"\u003e\n\u003cp data-start=\"624\" data-end=\"644\"\u003eBlack Candy Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"645\" data-end=\"668\"\u003e\n\u003cp data-start=\"647\" data-end=\"668\"\u003eBlack Slate Pencils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"669\" data-end=\"703\"\u003e\n\u003cp data-start=\"671\" data-end=\"703\"\u003eMontana Coal Crumbs and Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"704\" data-end=\"721\"\u003e\n\u003cp data-start=\"706\" data-end=\"721\"\u003eDryfruit Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"722\" data-end=\"759\"\u003e\n\u003cp data-start=\"724\" data-end=\"759\"\u003eGrey and Black Double Layer Heart\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"760\" data-end=\"777\"\u003e\n\u003cp data-start=\"762\" data-end=\"777\"\u003eSmokey Creamy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"779\" data-end=\"789\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"790\" data-end=\"817\"\u003eSelect Weight\u003c\/p\u003e\n\u003ch3 data-start=\"885\" data-end=\"896\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"897\" data-end=\"981\"\u003eMixed shapes including chunks, cookies, hearts, halves, pencils, crumbs and powder\u003c\/p\u003e\n\u003ch3 data-start=\"983\" data-end=\"995\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"996\" data-end=\"1050\"\u003eDeep black, charcoal, slate grey and smoky ash tones\u003c\/p\u003e\n\u003ch3 data-start=\"1052\" data-end=\"1065\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1066\" data-end=\"1168\"\u003eExtremely varied – from ultra-crisp and brittle to creamy-crumb, dense roasted bites and fine powder\u003c\/p\u003e\n\u003ch3 data-start=\"1170\" data-end=\"1189\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1190\" data-end=\"1265\"\u003eHigh to extreme crunch with layered crackle, snap, crumble and dusty melt\u003c\/p\u003e\n\u003ch3 data-start=\"1267\" data-end=\"1286\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1287\" data-end=\"1475\"\u003eIntense smoky earthiness with charcoal, petrol, basement, cement-like and soil-after-rain notes; some pieces carry creamy roasted undertones while others lean dry, dusty and mineral-rich\u003c\/p\u003e\n\u003ch3 data-start=\"1477\" data-end=\"1494\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1495\" data-end=\"1612\"\u003eNatural roasted clay varieties including dryfruit clay, slate, coal-style clay crumbs and traditional earthy blends\u003c\/p\u003e\n\u003ch3 data-start=\"1614\" data-end=\"1637\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1638\" data-end=\"1679\"\u003eIndia and USA (Montana clay components)\u003c\/p\u003e\n\u003ch3 data-start=\"1681\" data-end=\"1693\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1694\" data-end=\"1722\"\u003eMixed artisan clay vendors\u003c\/p\u003e\n\u003ch3 data-start=\"1724\" data-end=\"1754\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1755\" data-end=\"1923\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eInspired by Indian roasted dryfruit clay traditions and mineral-rich black slate clays historically enjoyed for their deep, smoky intensity and grounding earth profile.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 275g","offer_id":53428059865415,"sku":"0705150080","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"Up to 400g","offer_id":53428059898183,"sku":"0705150081","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_28c8eb61-c310-4f77-980c-7bb83fce6ae6.png?v=1752783810"},{"product_id":"black-slate-balls","title":"Black Slate Balls with crumbs - Shale Stone treats for Pica\/Geophagia","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"0\" data-end=\"22\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"23\" data-end=\"431\"\u003eBlack Slate Balls are bold, mineral-rich clay treats crafted from 100% black slate powder with the addition of natural crumbs for subtle texture contrast. Hand-formed into compact spheres, each piece showcases deep charcoal to slate-black tones with a naturally smooth, slightly rustic finish. Visually striking and satisfyingly tactile, they offer a grounded, moody clay experience from the very first bite.\u003c\/p\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"433\" data-end=\"455\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"456\" data-end=\"710\"\u003eThese balls deliver a gentle initial bite before quickly breaking down into a soft, dry crumble. The texture transforms into a smooth, powdery paste with no grit, while the added crumbs introduce light bursts of crunch that elevate the overall mouthfeel.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"712\" data-end=\"731\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"732\" data-end=\"996\"\u003eExpect a distinctly cement-like, mineral-heavy profile layered with dusty asphalt notes, damp basement earthiness, and a subtle smokiness typical of dark slate clays. When moistened, the flavour deepens into rich, earthy tones with a lingering, atmospheric finish.\u003c\/p\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"998\" data-end=\"1019\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1020\" data-end=\"1278\"\u003eBlack Slate Balls are ideal for those drawn to darker, more grounding clay profiles. The combination of soft crumble and light crunch makes them both easy to enjoy and deeply satisfying, offering a clean, refined slate experience with added texture interest.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1280\" data-end=\"1298\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1299\" data-end=\"1490\"\u003e\n\u003cli data-section-id=\"1mjbzmr\" data-start=\"1299\" data-end=\"1341\"\u003eMade from 100% black slate clay powder\u003c\/li\u003e\n\u003cli data-section-id=\"1yvqu7f\" data-start=\"1342\" data-end=\"1378\"\u003eHand-rolled into compact spheres\u003c\/li\u003e\n\u003cli data-section-id=\"20fsvp\" data-start=\"1379\" data-end=\"1408\"\u003eSmooth, grit-free crumble\u003c\/li\u003e\n\u003cli data-section-id=\"ub9ytr\" data-start=\"1409\" data-end=\"1441\"\u003eSubtle crunchy crumb accents\u003c\/li\u003e\n\u003cli data-section-id=\"1galvv\" data-start=\"1442\" data-end=\"1490\"\u003eDeep, smoky and mineral-rich flavour profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1492\" data-end=\"1513\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1514\" data-end=\"2313\"\u003e\n\u003cli data-section-id=\"kwfuaz\" data-start=\"1514\" data-end=\"1548\"\u003e\n\u003cstrong data-start=\"1516\" data-end=\"1525\"\u003eSize:\u003c\/strong\u003e Approx. 2 cm spheres\u003c\/li\u003e\n\u003cli data-section-id=\"1u967ns\" data-start=\"1549\" data-end=\"1571\"\u003e\n\u003cstrong data-start=\"1551\" data-end=\"1562\"\u003eWeight:\u003c\/strong\u003e Varies\u003c\/li\u003e\n\u003cli data-section-id=\"1cwgvou\" data-start=\"1572\" data-end=\"1600\"\u003e\n\u003cstrong data-start=\"1574\" data-end=\"1584\"\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/li\u003e\n\u003cli data-section-id=\"1x89cel\" data-start=\"1601\" data-end=\"1650\"\u003e\n\u003cstrong data-start=\"1603\" data-end=\"1614\"\u003eColour:\u003c\/strong\u003e Charcoal grey to deep slate black\u003c\/li\u003e\n\u003cli data-section-id=\"10gg8py\" data-start=\"1651\" data-end=\"1748\"\u003e\n\u003cstrong data-start=\"1653\" data-end=\"1665\"\u003eTexture:\u003c\/strong\u003e Soft, dry crumble with powdery paste; smooth with crunchy crumb accents; no grit\u003c\/li\u003e\n\u003cli data-section-id=\"x0sepp\" data-start=\"1749\" data-end=\"1805\"\u003e\n\u003cstrong data-start=\"1751\" data-end=\"1769\"\u003eCrunch factor:\u003c\/strong\u003e 2 – soft bites with quick crumble\u003c\/li\u003e\n\u003cli data-section-id=\"1yil8zs\" data-start=\"1806\" data-end=\"1937\"\u003e\n\u003cstrong data-start=\"1808\" data-end=\"1826\"\u003eTaste profile:\u003c\/strong\u003e Cement-like, dusty, mineral-rich with asphalt and smoky slate tones; damp basement and earthy depth when wet\u003c\/li\u003e\n\u003cli data-section-id=\"1an8fpq\" data-start=\"1938\" data-end=\"1999\"\u003e\n\u003cstrong data-start=\"1940\" data-end=\"1956\"\u003eIngredients:\u003c\/strong\u003e 100% black slate clay powder with crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2000\" data-end=\"2032\"\u003e\n\u003cstrong data-start=\"2002\" data-end=\"2024\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2033\" data-end=\"2058\"\u003e\n\u003cstrong data-start=\"2035\" data-end=\"2046\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"1hiqakl\" data-start=\"2059\" data-end=\"2313\"\u003e\n\u003cstrong data-start=\"2061\" data-end=\"2090\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s long-standing geophagic traditions, slate-based clays are prized for their deep mineral character and grounding flavour. This variation highlights that heritage through a smoother, crumb-enhanced texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2315\" data-end=\"2331\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2332\" data-end=\"2677\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly\u003c\/em\u003e.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 65g","offer_id":53571279978823,"sku":"04050901001","price":3.9,"currency_code":"GBP","in_stock":false},{"title":"Up to 110g","offer_id":53571280011591,"sku":"04050901002","price":6.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_d38c64a8-34d2-4e5d-ad62-24626d37a134.png?v=1759439134"},{"product_id":"falooda-mixed-clay-cookies-natural-edible-indian-clay-treats","title":"\"Falooda\" Mixed Clay Cookies with Crumbs - Bestselling earthy Indian edible clay\/dirt treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Every bite delivers a different crunch with layers of smoky, cementy and petrichor-rich clay\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFalooda Mixed Clay Cookies with Crumbs are a natural Indian clay blend known for their layered crunch and complex earthy flavour profile. Inspired by the famous Indian Falooda dessert, these handcrafted cookies combine a signature blend of grey, red, black, and white clays with an assortment of natural clay crumbs, creating a truly unique multi-textured sensory experience. Each rustic cookie delivers notes of wet cement, fresh petrichor, iron-rich earth, roasted smoky clay, and cool mineral chalk, offering a different flavour journey with every bite. The texture begins with a satisfying medium crunch before breaking down into chewy clay crumbs and a smooth, powdery finish with no gritty residue. Traditionally inspired by India's rich heritage of handcrafted clay blends and the layered textures celebrated in classic Falooda.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Medium crunchy shell with crumbly centres and chewy clay crumbs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wet cement, petrichor, iron-rich minerals, smoky clay and creamy mineral notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, texture lovers, ASMR, and those wanting to sample a wide variety of clay flavours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A signature Rose Clay blend that delivers multiple textures and flavour profiles in every bite, from crisp crunches to soft creamy crumbles and satisfying clay crumbs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap with dusty crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy mineral paste while retaining occasional textured clay crumb pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh rain, wet cement, smoky earth, iron-rich minerals, roasted clay, dusty basement\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 80 g (2 whole cookies) or 100 g broken pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rustic cookie-style rounds or naturally broken cookie pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dusty rose, taupe, grey, red, black and cream tones blended with natural mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Blend of Grey, Red, Black and White Clays with Assorted Natural Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Named after India's iconic Falooda dessert, celebrated for its rich layers of flavour and texture, this signature blend reflects the same spirit through natural earth materials. By combining several traditional Indian clays and their crumbs into one handcrafted treat, Falooda showcases the remarkable diversity of India's clay traditions in a single sensory experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-tested and LOVED\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53208693670215,"sku":"0405090133","price":4.79,"currency_code":"GBP","in_stock":true},{"title":"100g Broken Pieces","offer_id":53208693702983,"sku":"04050901332","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_39900f5d-a830-423d-8b7c-8c636f068265.png?v=1759521273"},{"product_id":"red-slate-balls-x4-edible-clay-treats-for-pica-1","title":"Red Slate Balls with crumbs - Indian Shale Stone treats","description":"\u003cp data-start=\"0\" data-end=\"350\"\u003eRed Slate Balls (x4) are striking, mineral-dense clay treats crafted from 100% red slate powder with crumbs, offering a beautifully earthy and iron-rich indulgence. Each ball is hand-shaped and polished to a natural matte finish, showcasing deep brick-red to rust tones that reflect their bold, geological roots.\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"782\"\u003eThese spheres deliver a soft crunch (Crunch Factor 2) that crumbles easily into a dry, powdery paste with subtle grit from the slate crumbs. The flavour is deeply earthy and metallic, evoking the scent of hot dust after rain and the taste of iron-rich red soil. You’ll notice notes of damp basement, stone, and a faint mineral tang that lingers smoothly — a grounding and aromatic experience for red clay lovers.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"956\"\u003eIdeal for those who appreciate gentle, powdery textures and warm, earthy flavours, Red Slate Balls bring a rustic yet refined take on traditional Indian geophagy.\u003c\/p\u003e\n\u003cp data-start=\"958\" data-end=\"993\"\u003e\u003cstrong data-start=\"958\" data-end=\"967\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"967\" data-end=\"970\"\u003eApprox. 1.5–2 cm each\u003c\/p\u003e\n\u003cp data-start=\"995\" data-end=\"1043\"\u003e\u003cstrong data-start=\"995\" data-end=\"1006\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1006\" data-end=\"1009\"\u003eApprox. 100 g (4 balls per pack)\u003c\/p\u003e\n\u003cp data-start=\"1045\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1055\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1055\" data-end=\"1058\"\u003eRound spheres\u003c\/p\u003e\n\u003cp data-start=\"1075\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1086\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1086\" data-end=\"1089\"\u003ePink- red to rust-toned with natural slate variation\u003c\/p\u003e\n\u003cp data-start=\"1144\" data-end=\"1246\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1156\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003eSmooth, slightly firm surface; crumbles into dry, powdery paste with light slate grit\u003c\/p\u003e\n\u003cp data-start=\"1248\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1248\" data-end=\"1266\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1266\" data-end=\"1269\"\u003e2 – Soft, delicate crunch with easy crumble\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1469\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1334\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1334\" data-end=\"1337\"\u003eIron-rich and earthy with mineral dust tones; warm, stone-like depth and a faint metallic tang; reminiscent of red soil after rain\u003c\/p\u003e\n\u003cp data-start=\"1471\" data-end=\"1525\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1487\" data-end=\"1490\"\u003e100% Red Slate powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1527\" data-end=\"1559\"\u003e\u003cstrong data-start=\"1527\" data-end=\"1549\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1549\" data-end=\"1552\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1561\" data-end=\"1586\"\u003e\u003cstrong data-start=\"1561\" data-end=\"1572\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1572\" data-end=\"1575\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1588\" data-end=\"1911\"\u003e\u003cstrong data-start=\"1588\" data-end=\"1617\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1617\" data-end=\"1620\"\u003eInspired by India’s ancient use of red slate and shale stones in edible clay traditions, these Red Slate Balls capture the mineral warmth and robust flavour of iron-rich earths. Perfect for collectors who enjoy the deep, rustic character of red clays in a smooth, soft-crunch form.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483085566279,"sku":"0405090163","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_7e12df22-23f5-40ed-abf5-bde0ca246ac6.png?v=1759877830"},{"product_id":"white-slate-balls-x4-edible-clay-treats-for-pica","title":"White Slate Balls with crumbs (x4) - Indian Shale Stone treats","description":"\u003cp data-start=\"0\" data-end=\"329\"\u003eWhite Slate Balls (x4) are soft, elegant clay treats made from finely powdered white slate dust, prized for their creamy texture and gentle, dusty flavour. Each sphere is hand-shaped and polished, offering a pale chalk-white to off-grey hue that mirrors the natural tones of raw shale stone.\u003c\/p\u003e\n\u003cp data-start=\"331\" data-end=\"813\"\u003eThese pieces have a delicate crunch that gives way to a smooth, creamy crumble — completely grit-free and non-sticky, with a texture that feels light yet satisfying. The flavour captures the pure essence of white slate earthiness, with notes of fresh rain, whitewash, and cool basement air. When moistened, the aroma deepens into familiar cementy and AC duct tones, evoking that classic pican favourite — clean, mineral, and deeply grounding.\u003c\/p\u003e\n\u003cp data-start=\"815\" data-end=\"969\"\u003ePerfect for those who love soft, dusty textures and subtle mineral depth, White Slate Balls deliver a truly refined and atmospheric clay experience.\u003c\/p\u003e\n\u003cp data-start=\"971\" data-end=\"1006\"\u003e\u003cstrong data-start=\"971\" data-end=\"980\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"980\" data-end=\"983\"\u003eApprox. 1.5–2 cm each\u003c\/p\u003e\n\u003cp data-start=\"1008\" data-end=\"1055\"\u003e\u003cstrong data-start=\"1008\" data-end=\"1019\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1019\" data-end=\"1022\"\u003eApprox. 75 g (4 balls per pack)\u003c\/p\u003e\n\u003cp data-start=\"1057\" data-end=\"1085\"\u003e\u003cstrong data-start=\"1057\" data-end=\"1067\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1067\" data-end=\"1070\"\u003eRound spheres\u003c\/p\u003e\n\u003cp data-start=\"1087\" data-end=\"1152\"\u003e\u003cstrong data-start=\"1087\" data-end=\"1098\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1098\" data-end=\"1101\"\u003eWhite to soft grey with natural mineral variation\u003c\/p\u003e\n\u003cp data-start=\"1154\" data-end=\"1250\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1166\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1166\" data-end=\"1169\"\u003eSoft, dry, dusty crumble; smooth and creamy once moistened; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1252\" data-end=\"1322\"\u003e\u003cstrong data-start=\"1252\" data-end=\"1270\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1270\" data-end=\"1273\"\u003e2 – Soft, delicate crumble with a creamy finish\u003c\/p\u003e\n\u003cp data-start=\"1324\" data-end=\"1470\"\u003e\u003cstrong data-start=\"1324\" data-end=\"1342\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1342\" data-end=\"1345\"\u003eBasementy white slate earthiness, clean and mineral; whitewash and cementy tones with fresh rain aroma; creamy, cool finish\u003c\/p\u003e\n\u003cp data-start=\"1472\" data-end=\"1514\"\u003e\u003cstrong data-start=\"1472\" data-end=\"1488\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1488\" data-end=\"1491\"\u003e100% White Slate powder and crumbs\u003c\/p\u003e\n\u003cp data-start=\"1516\" data-end=\"1548\"\u003e\u003cstrong data-start=\"1516\" data-end=\"1538\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1538\" data-end=\"1541\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1550\" data-end=\"1575\"\u003e\u003cstrong data-start=\"1550\" data-end=\"1561\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1561\" data-end=\"1564\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1577\" data-end=\"1915\"\u003e\u003cstrong data-start=\"1577\" data-end=\"1606\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1606\" data-end=\"1609\"\u003eRooted in India’s age-old use of slate and shale stones in edible clay traditions, these White Slate Balls highlight the soft, powdery beauty of pale mineral clays. Revered among picans for their creamy texture and crisp, rain-soaked aroma, they offer a polished take on classic slate indulgence.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483087565127,"sku":"0405090178","price":4.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_981490f2-b73d-4a7d-82e5-1e1bfd865970.png?v=1759878062"},{"product_id":"montana-yellowstone","title":"Yellowstone - Petrol-tone, hand-foraged , North American natural edible crunchy clay\/dirt chunks","description":"\u003cp data-start=\"0\" data-end=\"652\"\u003eYellowstone by Taste Montana is a rare, hand-foraged edible clay sourced from the rugged terrains of Montana, USA. Collected by Samantha Hokulani herself, this clay captures the earthy essence of Yellowstone’s soil — soft yet snappy, with a creamy sand-like texture that gives way to a medium crunch. Each bite delivers a grounding, muddy topsoil earthiness with subtle tones of petrichor and the faint aroma of fresh, damp soil after rain. Some pieces surprise with a whisper of gas or oil undertones, true to the natural geology of its origin. This is a genuine, wild-harvested clay — rustic, authentic, and fleetingly fresh.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"654\" data-end=\"663\"\u003eSize:\u003c\/strong\u003e Varies naturally, medium chunks\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"698\" data-end=\"709\"\u003eWeight:\u003c\/strong\u003e 100g per tub\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"725\" data-end=\"735\"\u003eShape:\u003c\/strong\u003e Irregular, hand-broken pieces\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"768\" data-end=\"779\"\u003eColour:\u003c\/strong\u003e Mustard yellow tone\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"802\" data-end=\"814\"\u003eTexture:\u003c\/strong\u003e Soft, slightly sandy, creamy, non-gritty\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"858\" data-end=\"876\"\u003eCrunch Factor:\u003c\/strong\u003e 4 (medium)\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"890\" data-end=\"908\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, fresh soil, subtle petrol hints, creamy finish\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"973\" data-end=\"989\"\u003eIngredients:\u003c\/strong\u003e 100% natural yellow stone clay\u003cbr data-start=\"1022\" data-end=\"1025\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1047\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1047\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003cbr data-start=\"1071\" data-end=\"1074\"\u003e\u003cstrong data-start=\"1074\" data-end=\"1085\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1074\" data-end=\"1085\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"1099\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1131\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1131\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by the raw, mineral-rich earths surrounding Yellowstone National Park, long regarded for their purifying and grounding qualities\u003c\/p\u003e\n\u003cp data-start=\"1273\" data-end=\"1605\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1647\"\u003eNote:\u003c\/strong\u003e To preserve its smooth, melt-in-the-mouth texture, keep slightly damp in an airtight container. If it dries, a few drops of water will restore its natural moisture. Comes in a reusable plastic container for freshness — I wanted to stay true to Earthy Crunch UK’s eco-friendly promise of no single-use plastics but this is a product best kept damp so I always recommend keeping it in a plastic container\u003c\/p\u003e\n\u003cp data-start=\"1607\" data-end=\"1716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1607\" data-end=\"1624\"\u003eAvailability:\u003c\/strong\u003e A rare and limited find, never before stocked in the UK — best enjoyed fresh while supplies last.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer","offer_id":54213697503559,"sku":null,"price":1.29,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":54213697536327,"sku":null,"price":4.19,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":53427931119943,"sku":"0307120252","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54213697569095,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":53427931152711,"sku":"0307120253","price":16.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_87833344-6d40-497b-8f5b-011ae96f848e.png?v=1759882955"},{"product_id":"montana-red-natural-edible-american-clay-dirt","title":"Montana Red Clay - Hand-foraged, Chocolate-like Earthy North American natural edible clay\/dirt chunks","description":"\u003cblockquote\u003e\n\u003ch4 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\"Like biting into rain-soaked earth that melts away like chocolate.\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMontana Red is a natural American clay known for its chocolate-like crumble and deeply earthy flavour profile. Hand-foraged by Samantha Hokulani from the rich red soils of Montana, these irregular chunks, crumbs, and clusters deliver a satisfying sensory experience with notes of rain-soaked soil, muddy topsoil, mineral-rich earth, and subtle petrol undertones. The texture offers a smooth, clean finish that melts effortlessly after a gentle crunch, creating a distinctive natural earth character appreciated within geophagia and texture-focused communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in weights ranging from sample size up to 250g, Montana Red is offered in two unique varieties. The regular Montana Red is freshly dug, hand-foraged, chocolate-like, and slightly damp with a smooth melt. The Rainstorm Harvest edition was gathered during wet weather conditions and arrives noticeably wetter and clumpier, delivering an intensely muddy, rain-drenched earth experience. Traditionally associated with the mineral-rich red earth landscapes of Montana and the wider practice of natural clay appreciation.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft chocolate-like crumble with a smooth melt and no grit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep earthy soil notes with rainwater freshness and subtle mineral petrol undertones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇺🇸 United States, Montana\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, earthy flavour lovers, slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A rich, rain-soaked earth experience that melts smoothly and showcases pure natural soil flavours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes creamy, muddy, and exceptionally smooth when dampened\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rainwater, muddy topsoil, wet earth, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sample Size, 100g, 250g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTypes available:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRegular Montana Red (freshly dug, hand-foraged, chocolate-like, slightly damp)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRainstorm Harvest Montana Red (wet, clumpy, intensely muddy)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks, fine crumbs, and small clusters\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red, rusty brown, and earthy red-brown tones with natural variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Montana Red Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Montana\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hand-foraged from Montana's mineral-rich red earth deposits. These distinctive red clays are valued among natural clay enthusiasts for their uniquely earthy aroma, rain-soaked flavour profile, and smooth melting texture that reflects the region's iron-rich soils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g \/ Regular (damp dry chocolate-like)","offer_id":54187779817799,"sku":"03071202461","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Extra Damp (foraged during a rain storm - wet clumps)","offer_id":54187981996359,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g \/ Regular (damp dry chocolate-like)","offer_id":52972102123847,"sku":"03071202460","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"100g \/ Extra Damp (foraged during a rain storm - wet clumps)","offer_id":54187982029127,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g \/ Regular (damp dry chocolate-like)","offer_id":52972102091079,"sku":"03071202462","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"250g \/ Extra Damp (foraged during a rain storm - wet clumps)","offer_id":54187982061895,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/040269_Montana_Red_1.png?v=1760137963"},{"product_id":"old-ferry-ember-american-red-edible-clay-brick-dirt","title":"Old Ferry Ember (formerly known as Red Brick Dirt) - Bold, Brick-like, North American natural edible clay\/dirt chunks","description":"\u003ch3\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOld Ferry Ember is a natural American clay known for its hard, flaky crunch and beautifully layered ember-red appearance. Foraged from the rugged Missouri River Breaks of Montana, this striking clay forms naturally in thin sheets and compact chunks, creating a sensory experience that feels both ancient and distinctly connected to the landscape from which it came.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormerly known as Red Brick Dirt, Old Ferry Ember offers a lighter and more nuanced flavour profile than its previous name suggests. Rather than intense brick-like earthiness, it delivers mild earthy notes with subtle terracotta undertones, reminiscent of sunbaked canyon walls, weathered clay formations, and warm mineral-rich soil. Its deep red colour evokes glowing campfire embers, inspiring its new name.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture is one of its most distinctive features. Dry pieces are lightweight, hard, and satisfyingly crunchy, breaking apart into delicate flakes and layered sheets. When dampened, the clay softens dramatically into a smooth, slushy consistency while retaining its characteristic earthy mineral character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNaturally formed by the geological conditions of Montana's river breaks, Old Ferry Ember offers a unique sensory experience that balances crunch, texture variation, and subtle earthy flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard layered crunch with flaky sheets and a smooth slushy transformation when wet\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mild earthy minerals with subtle terracotta and sunbaked clay notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇺🇸 United States, Montana\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Texture explorers, crunchy clay enthusiasts, collectors, ASMR lovers\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A naturally layered red clay that delivers crisp flaky crunches, delicate mineral earthiness, and a unique slushy texture when hydrated\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp layered crack\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth earthy slush while maintaining its mineral-rich character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, sunbaked clay, warm earth, canyon dust, terracotta\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks, flakes, sheets, and natural fragments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep ember red with natural tonal variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Montana Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Montana\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Foraged from the Missouri River Breaks, a region known for its dramatic landscapes, mineral-rich soils, and naturally layered clay formations. The area's distinctive red earth reflects centuries of geological processes that have created uniquely textured clays prized for their colour, crunch, and earthy character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":53855213322567,"sku":"050712038511","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53855211946311,"sku":"050712038512","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52957436576071,"sku":"050712038513","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53091217539399,"sku":"050712038514","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_514309c8-81e0-4a32-a7a3-71394e6d0a26.png?v=1760137601"},{"product_id":"montana-silver-road","title":"Silver Road - Hand-foraged, Hard, American natural edible clay\/dirt chunks","description":"\u003ch3 data-end=\"57\" data-start=\"35\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"523\" data-start=\"58\"\u003eSilver Road by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eTaste Montana\u003c\/span\u003e\u003c\/span\u003e is a hand-foraged edible clay sourced from the rugged natural terrains of \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMontana\u003c\/span\u003e\u003c\/span\u003e in the \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eUnited States\u003c\/span\u003e\u003c\/span\u003e. Celebrated purely for its exceptional texture, this unique grey clay delivers a crisp, snappy crunch with a soft dusty finish. Each piece is naturally broken, resulting in irregular chunks that provide a tactile, satisfying bite from the very first snap.\u003c\/p\u003e\n\u003cp data-end=\"886\" data-start=\"525\"\u003eUnlike many edible clays, Silver Road is completely flavourless. This neutral profile makes it a versatile addition for DIY clay blends, crunchy cookies, and other textural creations where the goal is pure crunch without altering flavour. The structure is clean and consistent — no grit, no stickiness — just a crisp mineral bite that texture lovers appreciate.\u003c\/p\u003e\n\u003ch3 data-end=\"910\" data-start=\"888\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1237\" data-start=\"911\"\u003eSilver Road is known for its dusty surface and snappy break. The clay fractures cleanly with a firm bite before crumbling lightly, creating a crisp crunch that is strong yet refined. It remains non-gritty and non-sticky throughout the experience, delivering a clean, satisfying texture ideal for mixing or enjoying on its own.\u003c\/p\u003e\n\u003ch3 data-end=\"1258\" data-start=\"1239\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1541\" data-start=\"1259\"\u003eThis clay is intentionally neutral. There are no earthy, smoky, or mineral flavour notes — the experience is entirely textural. Its lack of taste makes it perfect for pairing with other clays or incorporating into DIY clay treats where crunch is desired without influencing flavour.\u003c\/p\u003e\n\u003ch3 data-end=\"1564\" data-start=\"1543\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"1883\" data-start=\"1565\"\u003eSilver Road is best appreciated as a pure crunch clay. Its medium-sized irregular chunks offer a satisfying snap and crumble that can elevate the texture of homemade clay treats or crunchy clay snacks. Whether enjoyed on its own or blended into recipes, it delivers a reliable crisp bite prized by texture enthusiasts.\u003c\/p\u003e\n\u003ch3 data-end=\"1901\" data-start=\"1885\" data-section-id=\"16zyfva\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2135\" data-start=\"1902\"\u003e\n\u003cli data-end=\"1949\" data-start=\"1902\" data-section-id=\"l3rzbr\"\u003e\n\u003cp data-end=\"1949\" data-start=\"1904\"\u003eHand-foraged natural clay from Montana, USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1994\" data-start=\"1950\" data-section-id=\"d53yt9\"\u003e\n\u003cp data-end=\"1994\" data-start=\"1952\"\u003eCrisp, snappy texture with dusty surface\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2039\" data-start=\"1995\" data-section-id=\"1e09uvr\"\u003e\n\u003cp data-end=\"2039\" data-start=\"1997\"\u003eCompletely flavourless for versatile use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2079\" data-start=\"2040\" data-section-id=\"wbte5o\"\u003e\n\u003cp data-end=\"2079\" data-start=\"2042\"\u003eNon-gritty and non-sticky structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2135\" data-start=\"2080\" data-section-id=\"17ljy6q\"\u003e\n\u003cp data-end=\"2135\" data-start=\"2082\"\u003eIdeal for DIY edible clay treats and crunchy blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2156\" data-start=\"2137\" data-section-id=\"bs82nj\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"2703\" data-start=\"2157\"\u003e\n\u003cli data-end=\"2195\" data-start=\"2157\" data-section-id=\"16dl7ov\"\u003e\n\u003cp data-end=\"2195\" data-start=\"2159\"\u003e\u003cstrong data-end=\"2168\" data-start=\"2159\"\u003eSize:\u003c\/strong\u003e Medium, irregular chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2217\" data-start=\"2196\" data-section-id=\"qvky5g\"\u003e\n\u003cp data-end=\"2217\" data-start=\"2198\"\u003e\u003cstrong data-end=\"2209\" data-start=\"2198\"\u003eWeight:\u003c\/strong\u003e 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2256\" data-start=\"2218\" data-section-id=\"17pr6rz\"\u003e\n\u003cp data-end=\"2256\" data-start=\"2220\"\u003e\u003cstrong data-end=\"2230\" data-start=\"2220\"\u003eShape:\u003c\/strong\u003e Naturally broken pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2283\" data-start=\"2257\" data-section-id=\"d8nuod\"\u003e\n\u003cp data-end=\"2283\" data-start=\"2259\"\u003e\u003cstrong data-end=\"2270\" data-start=\"2259\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2338\" data-start=\"2284\" data-section-id=\"u0z71t\"\u003e\n\u003cp data-end=\"2338\" data-start=\"2286\"\u003e\u003cstrong data-end=\"2298\" data-start=\"2286\"\u003eTexture:\u003c\/strong\u003e Dusty, snappy, non-gritty, non-sticky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2376\" data-start=\"2339\" data-section-id=\"12tkfsr\"\u003e\n\u003cp data-end=\"2376\" data-start=\"2341\"\u003e\u003cstrong data-end=\"2359\" data-start=\"2341\"\u003eCrunch factor:\u003c\/strong\u003e 5 – very crisp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2434\" data-start=\"2377\" data-section-id=\"z8u5de\"\u003e\n\u003cp data-end=\"2434\" data-start=\"2379\"\u003e\u003cstrong data-end=\"2397\" data-start=\"2379\"\u003eTaste profile:\u003c\/strong\u003e Neutral — textural experience only\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2484\" data-start=\"2435\" data-section-id=\"bu6i39\"\u003e\n\u003cp data-end=\"2484\" data-start=\"2437\"\u003e\u003cstrong data-end=\"2453\" data-start=\"2437\"\u003eIngredients:\u003c\/strong\u003e 100% natural grey earth clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2535\" data-start=\"2485\" data-section-id=\"bwwksz\"\u003e\n\u003cp data-end=\"2535\" data-start=\"2487\"\u003e\u003cstrong data-end=\"2509\" data-start=\"2487\"\u003eCountry of origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2565\" data-start=\"2536\" data-section-id=\"u0dp3r\"\u003e\n\u003cp data-end=\"2565\" data-start=\"2538\"\u003e\u003cstrong data-end=\"2549\" data-start=\"2538\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2703\" data-start=\"2566\" data-section-id=\"ayp0qm\"\u003e\n\u003cp data-end=\"2703\" data-start=\"2568\"\u003e\u003cstrong data-end=\"2597\" data-start=\"2568\"\u003eTraditional clay origins:\u003c\/strong\u003e Foraged from the mineral-rich grey soils of Montana, known for clean mineral structure and crisp texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2723\" data-start=\"2705\" data-section-id=\"xn75fb\"\u003eAvailability\u003c\/h3\u003e\n\u003cp data-end=\"2835\" data-start=\"2724\"\u003eLimited and rare — a pure textural clay experience, perfect for DIY culinary creations and crunchy indulgences.\u003c\/p\u003e\n\u003chr data-end=\"3624\" data-start=\"3621\"\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3987\" data-start=\"3626\"\u003e\u003cem\u003e\u003cstrong data-end=\"3641\" data-start=\"3626\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53427937509703,"sku":"0307120250","price":7.5,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53427937542471,"sku":"0307120251","price":16.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3329bfb7-8cea-4555-bed6-12d14f236289.png?v=1760145300"},{"product_id":"montana-coal","title":"Montana Midnight (Formerly known as Montana Coal) - Hand-foraged, Charcoal-like North American natural edible clay\/dirt chunks","description":"\u003cp\u003eMontana Midnight by Taste Montana is a rare, hand-foraged edible clay collected from black shale and clay shale formations in Montana, USA. Hand-foraged by Samantha Hulkani, this unique clay gets its name from its striking coal-like appearance — deep black colour, angular shards, and dense, matte texture — but it is mineral clay, not coal or charcoal.\u003c\/p\u003e\n\u003cp\u003eMontana Coal delivers a super-crunch experience. Each shard snaps cleanly and breaks into satisfying shards without dust, grit, or stickiness, providing a tactile crunch that is a favourite among pica and geophagia enthusiasts.\u003c\/p\u003e\n\u003cp\u003eThe flavour profile is bright and mineral-forward, beginning with a slightly sour, zingy note and finishing with a zesty, lemon-like lift. It is clean, refreshing, and sharply distinctive, without any burnt, smoky, or chemical undertones.\u003c\/p\u003e\n\u003cp\u003eMontana Midnight offers a unique, highly tactile, and flavourful clay experience, perfect for those seeking the true taste and crunch of hand-foraged Montana black clay.\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"831\" data-start=\"822\"\u003eSize:\u003c\/strong\u003e Medium sized chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"873\" data-start=\"862\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"899\" data-start=\"889\"\u003eShape:\u003c\/strong\u003e Irregular chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"929\" data-start=\"918\"\u003eColour:\u003c\/strong\u003e Black\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"950\" data-start=\"938\"\u003eTexture:\u003c\/strong\u003e Crumbly, compact, soft, turns slushy, non-gritty, non-sticky\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1032\" data-start=\"1014\"\u003eCrunch Factor:\u003c\/strong\u003e 4 (medium-crisp)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1070\" data-start=\"1052\"\u003eTaste Profile:\u003c\/strong\u003e Paper tones, gasoline, dirt, mild rain, lemon-citrus finish\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1149\" data-start=\"1133\"\u003eIngredients:\u003c\/strong\u003e 100% natural soft coal clay\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1202\" data-start=\"1180\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1240\" data-start=\"1229\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1286\" data-start=\"1257\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Foraged from mineral-rich Montana coal veins — a rare and texturally dynamic clay prized for its layered composition and distinctive earthy flavours.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1568\" data-start=\"1440\"\u003e\u003cstrong data-end=\"1457\" data-start=\"1440\"\u003eAvailability:\u003c\/strong\u003e Limited and rare — a unique, full-bodied clay experience for adventurous eaters and textural clay enthusiasts.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":54187822285127,"sku":"0307120244","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":54187822317895,"sku":"0307120245","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":54187822350663,"sku":"0307120246","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":54187822383431,"sku":"0307120247","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4c083da3-00b3-4830-bece-36ccb5ce05d4.png?v=1760146425"},{"product_id":"lavi-dirt-sticks","title":"Lavi's Dirt Sticks - Unbaked Terracotta treats","description":"\u003cp data-start=\"161\" data-end=\"628\"\u003eUnbaked brown terracotta crafted into convenient stick form, Lavis Dirt Sticks are perfect for enjoying authentic dirt in a portable, easy-to-handle shape. Partially roasted to achieve a silky smooth texture, they deliver minimal chewable grit and are non-sticky, dissolving delightfully on the palate. The firm, chalky coating with a slightly powdery interior makes every bite an indulgent, medium-crunch experience for true clay enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"655\"\u003e\u003cstrong data-start=\"631\" data-end=\"640\"\u003eSize:\u003c\/strong\u003e Approx 12-15cm long\u003c\/p\u003e\n\u003cp data-start=\"658\" data-end=\"682\"\u003e\u003cstrong data-start=\"658\" data-end=\"669\"\u003eWeight:\u003c\/strong\u003e x2 per packet, Up to 130g\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"703\"\u003e\u003cstrong data-start=\"685\" data-end=\"695\"\u003eShape:\u003c\/strong\u003e Stick\u003c\/p\u003e\n\u003cp data-start=\"706\" data-end=\"736\"\u003e\u003cstrong data-start=\"706\" data-end=\"717\"\u003eColour:\u003c\/strong\u003e Grey as Unbaked\u003c\/p\u003e\n\u003cp data-start=\"739\" data-end=\"827\"\u003e\u003cstrong data-start=\"739\" data-end=\"751\"\u003eTexture:\u003c\/strong\u003e Firm, chalky coating, slightly powdery, minimal chewable grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"830\" data-end=\"869\"\u003e\u003cstrong data-start=\"830\" data-end=\"848\"\u003eCrunch Factor:\u003c\/strong\u003e 5 (medium crunchy)\u003c\/p\u003e\n\u003cp data-start=\"872\" data-end=\"1088\"\u003e\u003cstrong data-start=\"872\" data-end=\"890\"\u003eTaste Profile:\u003c\/strong\u003e Lovely topsoil taste, strong muddy flavour, very flavorful treat for dirt lovers; hints of fresh rain and earthy soil; slightly earthy, fresh soil taste with subtle mineral notes, creamy when wet\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1158\"\u003e\u003cstrong data-start=\"1091\" data-end=\"1107\"\u003eIngredients:\u003c\/strong\u003e Unbaked brown terracotta clay, partially roasted\u003c\/p\u003e\n\u003cp data-start=\"1161\" data-end=\"1191\"\u003e\u003cstrong data-start=\"1161\" data-end=\"1183\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"1194\" data-end=\"1216\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1205\"\u003eVendor:\u003c\/strong\u003e Dr. Lavi\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"2032\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1248\"\u003eTraditional Clay Origins:\u003c\/strong\u003e India has a rich history of using terracotta clay both for functional and edible purposes. Regions such as Uttar Pradesh, Rajasthan, and West Bengal are renowned for their high-quality terracotta, historically used to make earthenware pots, water vessels, and traditional cooking utensils. In addition to these functional uses, certain clays have been consumed for centuries in rural communities as part of pica practices, prized for their mineral content and natural flavour. The artisanal techniques of shaping, drying, and partially roasting clay have been refined over generations, creating clays that are safe, texturally satisfying, and rich in earthy taste. Lavis Dirt Sticks draw on this centuries-old tradition, offering a direct connection to India’s terracotta heritage.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Sticks (100g)","offer_id":53431757078855,"sku":"04050400232","price":5.59,"currency_code":"GBP","in_stock":true},{"title":"2 whole Sticks (100g)","offer_id":53431757046087,"sku":"0405040023","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_fc84bc3e-d8ff-4d0b-9d44-39bab7ebf760.png?v=1760148477"},{"product_id":"blackhall-and-blackstar-clay-crumbs-and-powder-edible-clay-for-pica","title":"Blackhall and Blackstar Clay Powdery crumbs - Smoky Indian Clays","description":"\u003cp data-start=\"303\" data-end=\"734\"\u003eBlackhall and Black Star Crumbs are a rich, dark-edged blend of India’s boldest grey–black clays, broken down into bite-sized chunks, crumbs, and soft powders for an immersive, smoky sensory experience. This mix celebrates the deep, roasted character of classic black varieties — offering everything from dusty cement-like snaps to those satisfyingly earthy gasoline whispers that black clay lovers crave.\u003c\/p\u003e\n\u003cp data-start=\"736\" data-end=\"1197\"\u003eBlackhall brings a smooth, clean cementy earthiness with a gentle roasted aroma. It’s surprisingly mild for such a dark clay, offering balanced smokiness and a pleasant damp gasoline scent when wet. Black Star, by contrast, leans bold — deeply smoky, petrol-tinged, and earthy, echoing tones of Magmitty and Dryfruit clay. Together, they create a grounded, crunchy, mineral-rich medley with a beautifully dark colour palette and a clean, non-sticky breakdown.\u003c\/p\u003e\n\u003cp data-start=\"1199\" data-end=\"1296\"\u003eIdeal for fans of hard, crunchy Indian greys and blacks who enjoy variety in texture and depth.\u003c\/p\u003e\n\u003cp data-start=\"1298\" data-end=\"1378\"\u003e\u003cstrong data-start=\"1298\" data-end=\"1307\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1307\" data-end=\"1310\"\u003eVaried chunks, crumbs, and powders — approximately 1 cm or smaller\u003c\/p\u003e\n\u003cp data-start=\"1380\" data-end=\"1401\"\u003e\u003cstrong data-start=\"1380\" data-end=\"1391\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1391\" data-end=\"1394\"\u003e100 g\u003c\/p\u003e\n\u003cp data-start=\"1403\" data-end=\"1475\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1413\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1413\" data-end=\"1416\"\u003eIrregular-shaped chunks with mixed fine crumbs and powder\u003c\/p\u003e\n\u003cp data-start=\"1477\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1477\" data-end=\"1488\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1488\" data-end=\"1491\"\u003eDeep dark grey to light grey; naturally varied\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"1658\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1553\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1553\" data-end=\"1556\"\u003eHard, pleasant, Nakumatt-like texture; non-sticky, smooth, no grit; clean breakdown with dusty edges\u003c\/p\u003e\n\u003cp data-start=\"1660\" data-end=\"1724\"\u003e\u003cstrong data-start=\"1660\" data-end=\"1678\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1678\" data-end=\"1681\"\u003e3 – Medium crunch with a soft, dusty chew\u003c\/p\u003e\n\u003cp data-start=\"1726\" data-end=\"1746\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1744\"\u003eTaste Profile:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1747\" data-end=\"2167\"\u003e\n\u003cli data-start=\"1747\" data-end=\"1884\"\u003e\n\u003cp data-start=\"1749\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1749\" data-end=\"1763\"\u003eBlackhall:\u003c\/strong\u003e Mild smokiness with cementy depth; roasted notes and a subtle gasoline aroma when wet; earthy, clean, and well-rounded\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1885\" data-end=\"2167\"\u003e\n\u003cp data-start=\"1887\" data-end=\"2167\"\u003e\u003cstrong data-start=\"1887\" data-end=\"1902\"\u003eBlack Star:\u003c\/strong\u003e Strong smoky–gasoline edge with bold earthy tones; reminiscent of Magmitty and Dryfruit clay; intense, grounded, and richly mineral\u003cbr data-start=\"2034\" data-end=\"2037\"\u003eCombined, the mix offers roasted cement, dusty grey-earth flavours, and that classic black clay smokiness that deepens when wet.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2169\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2169\" data-end=\"2185\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"2185\" data-end=\"2188\"\u003eA blend of Indian Blackhall and Black Star clay varieties\u003c\/p\u003e\n\u003cp data-start=\"2249\" data-end=\"2281\"\u003e\u003cstrong data-start=\"2249\" data-end=\"2271\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"2271\" data-end=\"2274\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"2283\" data-end=\"2307\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2294\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"2294\" data-end=\"2297\"\u003eAJ Clays\u003c\/p\u003e\n\u003cp data-start=\"2309\" data-end=\"2766\"\u003e\u003cstrong data-start=\"2309\" data-end=\"2338\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2338\" data-end=\"2341\"\u003eBlack clays hold a special place within India’s geophagy traditions, particularly among regions known for mineral-rich, iron-heavy soils. These darker varieties are often prized for their roasted character, hard crunch, and deeply earthy, smoky notes. Blackhall and Black Star continue this heritage — sun-dried, roasted, and prepared to bring forward the bold “black clay” profile long enjoyed by clay lovers across India.\u003c\/p\u003e\n\u003cp data-start=\"2768\" data-end=\"2779\"\u003e\u003cstrong data-start=\"2768\" data-end=\"2777\"\u003eUses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2780\" data-end=\"3061\"\u003e\n\u003cli data-start=\"2780\" data-end=\"2826\"\u003e\n\u003cp data-start=\"2782\" data-end=\"2826\"\u003eSensory play and mindful texture enjoyment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2827\" data-end=\"2874\"\u003e\n\u003cp data-start=\"2829\" data-end=\"2874\"\u003eCollecting, sampling, and aesthetic display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2875\" data-end=\"2933\"\u003e\n\u003cp data-start=\"2877\" data-end=\"2933\"\u003eControlled clay tasting for pica and geophagy cravings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2934\" data-end=\"2993\"\u003e\n\u003cp data-start=\"2936\" data-end=\"2993\"\u003eRelaxation or grounding through crunch, dust, and aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2994\" data-end=\"3061\"\u003e\n\u003cp data-start=\"2996\" data-end=\"3061\"\u003eMixing with softer clays to create flavour and texture contrast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52677522293063,"sku":"0305020185","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3a983966-e048-444f-99db-5609b8e8295d.png?v=1763077334"},{"product_id":"indian-edible-clay-powders-dusts-diy-treats-natural","title":"Edible Indian Clay Crumbs, Dusts and Fine Powders for DIY Treats","description":"\u003cblockquote\u003e\n\u003ch5\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003e\"No crunch, just pure earthy melt and rich mineral flavour.\"\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIndian Clay Dusts \u0026amp; Powders are a collection of finely milled Indian clays created for those who prefer smooth melts over crunchy textures. Offering a completely different sensory experience from clay chunks and terracotta pots, these ultra-fine powders dissolve effortlessly, allowing the full depth of each clay's earthy character to unfold gradually.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFrom smoky roasted profiles and cement-like minerals to creamy buttery clays and floral earth notes, each variety delivers its own unique personality. The texture is exceptionally smooth and grit-free, making these powders ideal for creating personalised clay rituals, pairing with terracotta pots, or simply appreciating the aroma, texture, and mineral complexity of traditional Indian clays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRooted in India's long-standing clay traditions, these powders showcase the diversity of regional earth materials and preparation styles. Perfect for fans of edible clay textures, edible chalk textures, earthy sensory experiences, ASMR materials, terracotta notes, slate pencils, and traditional clay collections.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ultra-fine, silky powder with a smooth melt\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies from earthy and mineral-rich to smoky, creamy, floral, and terracotta-forward\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 0 – No Crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Slow sensory enjoyment, powder lovers, ASMR, custom clay rituals\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A smooth, immersive clay experience focused on flavour, aroma, and texture rather than crunch.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft melt\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Transforms into smooth, creamy pastes with varying thickness depending on the clay selected\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, roasted earth, terracotta, wet cement, dusty minerals, floral clay notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eAvailable varieties\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eTerra Dust - \u003c\/span\u003e\u003cspan\u003eDeep earthy topsoil notes with rich mineral depth.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eEmber Dust - \u003c\/span\u003e\u003cspan\u003eWarm roasted earth with gentle smoky undertones.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eGolden Rose Dust - \u003c\/span\u003e\u003cspan\u003eSoft floral earthiness with subtle natural sweetness.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eYellow Butter Dust - \u003c\/span\u003e\u003cspan\u003eCreamy, mellow, and lightly chalky with a smooth finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eCement Dust - \u003c\/span\u003e\u003cspan\u003eClean mineral flavour with notes of wet cement and rain-soaked stone.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003ePink Love Dust - \u003c\/span\u003e\u003cspan\u003eMild earthy profile with delicate mineral notes and soft chalky character.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eBlack Candy Powder - \u003c\/span\u003e\u003cspan\u003eIntensely smoky and roasted with charcoal, asphalt, and subtle petrol-like earthiness.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eRed Nakumatt Powder - \u003c\/span\u003e\u003cspan\u003eBold earthy depth with metallic mineral notes, petrichor, and rich topsoil character.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eMixed Nakumatt Powder - \u003c\/span\u003e\u003cspan\u003eA balanced blend of multiple Nakumatt varieties with roasted smokiness and earthy complexity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eNakumatt Powder (Regular) - \u003c\/span\u003e\u003cspan\u003eClassic cement-like mineral flavour with a clean and traditional earthy profile.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eWhite Khadi Powder - \u003c\/span\u003e\u003cspan\u003eRain-soaked soil, wet concrete, damp basement notes, transforming into a thick creamy paste.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eRed Khadi Powder - \u003c\/span\u003e\u003cspan\u003eIntensely earthy with metallic mineral notes, wet topsoil character, and dusty brick undertones.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eIndian Brown Terracotta Crumbs \u0026amp; Powder - \u003c\/span\u003e\u003cspan\u003eWarm terracotta earthiness with subtle sweetness, mineral depth, and light smokiness.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003ePink Nakumatt Crumbs \u0026amp; Powder - \u003c\/span\u003e\u003cspan\u003eRoasted, smoky, iron-rich clay with classic Nakumatt character.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eMixed Smoky Indian Clays Crumbs \u0026amp; Powder - \u003c\/span\u003e\u003cspan\u003eA blend of roasted Indian clays delivering soft smoky earthiness and charred mineral notes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight: \u003c\/span\u003e\u003c\/strong\u003eVaries\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fine powder or crumb blend depending on variety selected\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural earth tones including reds, yellows, browns, greys, pinks, and blacks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Various (Rose Clay, Hari, Punjabi Ki MItti)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThese powders reflect India's diverse clay traditions, where mineral-rich earths have long been valued for pottery, craftsmanship, and sensory appreciation. Each variety highlights a different regional clay profile, offering a unique exploration of texture, aroma, and natural earth character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Home-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Black Candy \/ 50g","offer_id":53582428733767,"sku":"0505060260","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Black Candy \/ 100g","offer_id":53582428700999,"sku":"05050602602","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Cement Dust \/ 50g","offer_id":53109699969351,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Cement Dust \/ 100g","offer_id":53109699936583,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Ember Dust \/ 50g","offer_id":53109699772743,"sku":"0505090131","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Ember Dust \/ 100g","offer_id":53109699739975,"sku":"05050901312","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Golden Rose Dust \/ 50g","offer_id":53109699838279,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Golden Rose Dust \/ 100g","offer_id":53109699805511,"sku":"05050901352","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Indian Brown Terracotta Powdery Crumbs \/ 50g","offer_id":53775649669447,"sku":"0505150092","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Indian Brown Terracotta Powdery Crumbs \/ 100g","offer_id":53775649702215,"sku":"05051500891","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Nakumatt \/ 50g","offer_id":53582428930375,"sku":"0505060269","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Nakumatt \/ 100g","offer_id":53582428897607,"sku":"05050602692","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Smoky\/Roasted Clay Crumbs \/ 50g","offer_id":53824291438919,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Smoky\/Roasted Clay Crumbs \/ 100g","offer_id":53824291471687,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Love Dust \/ 50g","offer_id":53109700034887,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Love Dust \/ 100g","offer_id":53109700002119,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Nakumatt Powdery Crumbs \/ 50g","offer_id":53805907542343,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Nakumatt Powdery Crumbs \/ 100g","offer_id":53805907575111,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Plain Nakumatt \/ 50g","offer_id":53582428864839,"sku":"0505060275","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Plain Nakumatt \/ 100g","offer_id":53582428832071,"sku":"05050602752","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Red Khadi \/ 50g","offer_id":53616596713799,"sku":"0505090156","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Red Khadi \/ 100g","offer_id":53616596681031,"sku":"05050901562","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Red Nakumatt \/ 50g","offer_id":53582428799303,"sku":"0505060281","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Red Nakumatt \/ 100g","offer_id":53582428766535,"sku":"05050602812","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Terra Dust \/ 50g","offer_id":53109699641671,"sku":"0505090177","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Terra Dust \/ 100g","offer_id":53109699608903,"sku":"05050901772","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"White Kadhi \/ 50g","offer_id":53616596779335,"sku":"0505090181","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"White Kadhi \/ 100g","offer_id":53616596746567,"sku":"05050901812","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow Butter Dust \/ 50g","offer_id":53109699903815,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow Butter Dust \/ 100g","offer_id":53109699871047,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/10_d3f810f0-93c8-4756-917b-c0496d9ab555.png?v=1772152802"},{"product_id":"9-clay-powder-sampler-coming-soon","title":"9 Indian Clay Powder and Dust Sampler","description":"\u003cp data-start=\"81\" data-end=\"376\"\u003eA full-spectrum powder experience for those who crave flavour without the bite, this 9 Clay Powder Sampler brings together nine distinct Indian clay dusts from Rose Clay and Hari — each finely milled for instant melt, layered mineral depth, and a true-to-tradition pica journey in powder form.\u003c\/p\u003e\n\u003cp data-start=\"81\" data-end=\"376\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe sampler arrives in a sturdy plastic container with 9 divided compartments, keeping each clay separate and fresh and with a tiny wooden Spatula\u003c\/p\u003e\n\u003chr data-start=\"378\" data-end=\"381\"\u003e\n\u003ch3 data-start=\"383\" data-end=\"393\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"394\" data-end=\"424\"\u003e9 individual powder portions\u003c\/p\u003e\n\u003ch3 data-start=\"426\" data-end=\"438\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"439\" data-end=\"511\"\u003e\u003cmeta charset=\"utf-8\"\u003eUp to 10-15g of each\u003c\/p\u003e\n\u003ch3 data-start=\"513\" data-end=\"524\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"525\" data-end=\"545\"\u003eFine powder \/ dust\u003c\/p\u003e\n\u003ch3 data-start=\"547\" data-end=\"559\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"560\" data-end=\"643\"\u003eSpectrum of orange, red, gold, yellow, grey, pink, black, and blended earth tones\u003c\/p\u003e\n\u003ch3 data-start=\"645\" data-end=\"658\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"659\" data-end=\"711\"\u003eFine, dry dust that melts or pastes when moistened\u003c\/p\u003e\n\u003ch3 data-start=\"713\" data-end=\"732\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"733\" data-end=\"791\"\u003eNone – designed for melt, press, or sprinkle experiences\u003c\/p\u003e\n\u003chr data-start=\"793\" data-end=\"796\"\u003e\n\u003ch2 data-start=\"798\" data-end=\"848\"\u003eIncluded Powders (Single-Sentence Descriptions)\u003c\/h2\u003e\n\u003cp data-start=\"850\" data-end=\"1135\"\u003e\u003cstrong data-start=\"850\" data-end=\"879\"\u003e1. Terra Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"879\" data-end=\"882\"\u003eDeeply earthy Indian Orange Terracotta powder with an iron-forward, metallic dryness and raw “topsoil” intensity, delivering a sun-baked clay pot flavour with petrichor notes and a clean, mineral-heavy finish reminiscent of crushed terracotta kulhads.\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1318\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1166\"\u003e2. Ember Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1166\" data-end=\"1169\"\u003eA bold blend of red nakumatt and dryfruit clay offering a smoky, roasted earth profile with cement-like depth and a warm, charcoal-toned undertone.\u003c\/p\u003e\n\u003cp data-start=\"1320\" data-end=\"1527\"\u003e\u003cstrong data-start=\"1320\" data-end=\"1355\"\u003e3. Golden Rose Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1355\" data-end=\"1358\"\u003eNutty, dry, and deeply earthy with a clean mineral finish, this golden-toned powder delivers an intense soil-forward flavour with a satisfyingly pure, dusty character.\u003c\/p\u003e\n\u003cp data-start=\"1529\" data-end=\"1757\"\u003e\u003cstrong data-start=\"1529\" data-end=\"1566\"\u003e4. Yellow Butter Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1566\" data-end=\"1569\"\u003eCreamy and rich with earthy, nutty and slightly salty notes, this layered powder begins bold and mineral-heavy before melting into a smooth, buttery, almost basement-after-rain softness.\u003c\/p\u003e\n\u003cp data-start=\"1759\" data-end=\"1965\"\u003e\u003cstrong data-start=\"1759\" data-end=\"1789\"\u003e5. Cement Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1789\" data-end=\"1792\"\u003eIntensely mineral and grounding, this grey clay powder captures the unmistakable flavour of fresh cement and rain-soaked concrete with dusty, slightly metallic undertones.\u003c\/p\u003e\n\u003cp data-start=\"1967\" data-end=\"2158\"\u003e\u003cstrong data-start=\"1967\" data-end=\"2000\"\u003e6. Pink Love Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"2000\" data-end=\"2003\"\u003eSoftly earthy and iron-rich with subtle floral and petrichor notes, this pink powder offers a clean “fresh rain on soil” aroma and smooth mineral finish.\u003c\/p\u003e\n\u003cp data-start=\"2160\" data-end=\"2350\"\u003e\u003cstrong data-start=\"2160\" data-end=\"2192\"\u003e7. Black Candy Powder (Hari)\u003c\/strong\u003e\u003cbr data-start=\"2192\" data-end=\"2195\"\u003eA smoky, charcoal-dark blend of blackhall, magmitti, dryfruit and smoked nakumatt delivering deep roasted earth tones and a rich, bonfire-like intensity.\u003c\/p\u003e\n\u003cp data-start=\"2352\" data-end=\"2545\"\u003e\u003cstrong data-start=\"2352\" data-end=\"2385\"\u003e8. Red Khadi Powder (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"2385\" data-end=\"2388\"\u003eDeep Earthy and wet topsoil notes, this vivid red powder provides a bold mineral punch.\u003c\/p\u003e\n\u003cp data-start=\"2547\" data-end=\"2736\"\u003e\u003cstrong data-start=\"2547\" data-end=\"2578\"\u003e9. Mixed Clay Powder (Hari)\u003c\/strong\u003e\u003cbr data-start=\"2578\" data-end=\"2581\"\u003eA complex medley of mixed nakumatt, rose, Christmas and diamond clays creating a layered earthy profile that balances dusty sweetness with mineral depth.\u003c\/p\u003e\n\u003chr data-start=\"2738\" data-end=\"2741\"\u003e\n\u003ch3 data-start=\"2743\" data-end=\"2762\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"2763\" data-end=\"2932\"\u003eFrom iron-rich terracotta and wet cement to buttery soil and smoky charcoal, this sampler moves through petrichor, basement, roasted earth, and metallic mineral notes.\u003c\/p\u003e\n\u003ch3 data-start=\"2934\" data-end=\"2951\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"2952\" data-end=\"3028\"\u003eNatural edible clay powders (varies by blend; see individual descriptions)\u003c\/p\u003e\n\u003ch3 data-start=\"3030\" data-end=\"3053\"\u003eCountry Of Origin\u003c\/h3\u003e\n\u003cp data-start=\"3054\" data-end=\"3061\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"3063\" data-end=\"3075\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"3076\" data-end=\"3094\"\u003eVarious\u003c\/p\u003e\n\u003ch3 data-start=\"3096\" data-end=\"3126\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"3127\" data-end=\"3355\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eInspired by longstanding South Asian traditions of sun-baked terracotta, roasted nakumatt clays, and mineral-rich soil preparations historically consumed for their grounding, earthy intensity and distinctive texture experiences.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53416664072519,"sku":"0205150001","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_0a4a5b8e-102f-4a8b-806e-05eb69821328.png?v=1772152802"},{"product_id":"mexican-terron-chalma","title":"Terrón Chalma - Edible Mexican Chalma Dirt","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"54188901-5d4b-4159-b866-f71a240f4a28\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"false\" data-turn=\"user\" tabindex=\"-1\"\u003e\u003c\/article\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69a0af1d-315c-832b-a772-0a6877f27853-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"0d8ea492-ba98-40ff-b06d-ffbd6c83bce5\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"72\" data-end=\"91\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"93\" data-end=\"381\"\u003eTerrón Chalma is a bold, traditional Mexican clay sourced from the mineral-rich Chalma region, celebrated for its raw, unprocessed character. Each irregular chunk delivers a strikingly earthy and dusty bite, offering an intense connection to natural soil with a deeply grounding presence.\u003c\/p\u003e\n\u003cp data-start=\"383\" data-end=\"730\"\u003eFirm and substantial, this clay provides a strong, satisfying crunch that breaks into sharp shards rather than melting down. Its unrefined nature highlights pure earthiness, with natural variations in colour, texture, and flavour that reflect its origin. This is a clay that stays true to its roots — robust, tactile, and unapologetically natural.\u003c\/p\u003e\n\u003chr data-start=\"732\" data-end=\"735\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"737\" data-end=\"756\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"758\" data-end=\"938\"\u003eMedium-to-hard, firm crunch\u003cbr data-start=\"785\" data-end=\"788\"\u003eBreaks into sharp, powdery shards\u003cbr data-start=\"821\" data-end=\"824\"\u003eSlow dissolve into fine, gritty texture\u003cbr data-start=\"863\" data-end=\"866\"\u003eNon-sticky, dry finish\u003cbr data-start=\"888\" data-end=\"891\"\u003eIrregular chunks create varied bite intensity\u003c\/p\u003e\n\u003chr data-start=\"940\" data-end=\"943\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"945\" data-end=\"961\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"963\" data-end=\"1159\"\u003eDeep earthy and dusty soil flavour\u003cbr data-start=\"997\" data-end=\"1000\"\u003eWet concrete and rain-soaked earth notes\u003cbr data-start=\"1040\" data-end=\"1043\"\u003eSubtle cementy and metallic undertones\u003cbr data-start=\"1081\" data-end=\"1084\"\u003eOccasional earthy-soapy hints (batch dependent)\u003cbr data-start=\"1131\" data-end=\"1134\"\u003eRaw, mineral-rich aroma\u003c\/p\u003e\n\u003chr data-start=\"1161\" data-end=\"1164\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1166\" data-end=\"1184\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1186\" data-end=\"1439\"\u003eTerrón Chalma delivers a powerful, soil-forward clay experience for those who prefer intensity over creaminess. Each bite offers a strong crunch that gradually breaks down into a fine, lingering grit, creating a tactile and long-lasting sensory profile.\u003c\/p\u003e\n\u003cp data-start=\"1441\" data-end=\"1719\"\u003eUnlike softer clays, there is no creamy melt — instead, the focus is on raw texture and authentic earth flavour. Its bold mineral character and natural variation make it ideal for enthusiasts seeking a more traditional, unrefined clay that reflects the richness of Mexican soil.\u003c\/p\u003e\n\u003chr data-start=\"1721\" data-end=\"1724\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1726\" data-end=\"1741\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"1743\" data-end=\"1955\"\u003e100% natural Chalma clay\u003cbr data-start=\"1767\" data-end=\"1770\"\u003eStrong, medium-to-hard crunch\u003cbr data-start=\"1799\" data-end=\"1802\"\u003eEarthy, soil-forward flavour profile\u003cbr data-start=\"1838\" data-end=\"1841\"\u003ePowdery, gritty breakdown with no melt\u003cbr data-start=\"1879\" data-end=\"1882\"\u003eUnrefined, raw clay experience\u003cbr data-start=\"1912\" data-end=\"1915\"\u003eNatural variation in texture and taste\u003c\/p\u003e\n\u003chr data-start=\"1957\" data-end=\"1960\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1962\" data-end=\"1980\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1982\" data-end=\"2809\"\u003e\n\u003cli data-section-id=\"crpcjt\" data-start=\"1982\" data-end=\"2013\"\u003e\n\u003cp data-start=\"1984\" data-end=\"2013\"\u003e\u003cstrong data-start=\"1984\" data-end=\"1993\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1nvp8t6\" data-start=\"2014\" data-end=\"2041\"\u003e\n\u003cp data-start=\"2016\" data-end=\"2041\"\u003e\u003cstrong data-start=\"2016\" data-end=\"2027\"\u003eWeight:\u003c\/strong\u003e Up to 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ii1o00\" data-start=\"2042\" data-end=\"2084\"\u003e\n\u003cp data-start=\"2044\" data-end=\"2084\"\u003e\u003cstrong data-start=\"2044\" data-end=\"2054\"\u003eShape:\u003c\/strong\u003e Irregular shards and chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"15uxjlf\" data-start=\"2085\" data-end=\"2150\"\u003e\n\u003cp data-start=\"2087\" data-end=\"2150\"\u003e\u003cstrong data-start=\"2087\" data-end=\"2098\"\u003eColour:\u003c\/strong\u003e Light to medium brown with natural mineral flecks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"8q5uu0\" data-start=\"2151\" data-end=\"2228\"\u003e\n\u003cp data-start=\"2153\" data-end=\"2228\"\u003e\u003cstrong data-start=\"2153\" data-end=\"2165\"\u003eTexture:\u003c\/strong\u003e Firm, medium-to-hard; breaks into powdery shards; non-sticky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"6qt269\" data-start=\"2229\" data-end=\"2291\"\u003e\n\u003cp data-start=\"2231\" data-end=\"2291\"\u003e\u003cstrong data-start=\"2231\" data-end=\"2249\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – strong crunch with gritty breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9c8jmd\" data-start=\"2292\" data-end=\"2375\"\u003e\n\u003cp data-start=\"2294\" data-end=\"2375\"\u003e\u003cstrong data-start=\"2294\" data-end=\"2312\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, dusty, wet soil with cementy and metallic undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"f6v0ws\" data-start=\"2376\" data-end=\"2421\"\u003e\n\u003cp data-start=\"2378\" data-end=\"2421\"\u003e\u003cstrong data-start=\"2378\" data-end=\"2394\"\u003eIngredients:\u003c\/strong\u003e 100% natural Chalma clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"j8kohe\" data-start=\"2422\" data-end=\"2455\"\u003e\n\u003cp data-start=\"2424\" data-end=\"2455\"\u003e\u003cstrong data-start=\"2424\" data-end=\"2446\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"inukv3\" data-start=\"2456\" data-end=\"2482\"\u003e\n\u003cp data-start=\"2458\" data-end=\"2482\"\u003e\u003cstrong data-start=\"2458\" data-end=\"2469\"\u003eVendor:\u003c\/strong\u003e La Sobrino\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fayx3a\" data-start=\"2483\" data-end=\"2809\"\u003e\n\u003cp data-start=\"2485\" data-end=\"2809\"\u003e\u003cstrong data-start=\"2485\" data-end=\"2514\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Chalma clay has long been foraged from natural deposits in Mexico and holds cultural significance in artisanal and traditional practices. Known for its raw, mineral-rich composition, it offers an unrefined taste of the earth, reflecting generations of connection to soil, rain, and landscape.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2811\" data-end=\"2814\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2816\" data-end=\"2829\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2831\" data-end=\"3176\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53416783577415,"sku":"0304190096","price":8.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_01547c1f-73e0-4e0c-87ff-39cc35d27a87.png?v=1774060349"},{"product_id":"montana-enchantress-petrol-american-edible-clay","title":"Montana Enchantress - Hand-foraged Petrol-tone North American natural edible clay\/dirt chunks","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"69\" data-end=\"83\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"85\" data-end=\"1007\"\u003eMontana Enchantress is a natural American clay known for its soft waxy crunch and distinctive petrol-forward mineral profile. These irregular hand-foraged clay chunks deliver a satisfying sensory experience with notes of diesel oil, damp minerals, soft earth moisture, and clean petrol richness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a crisp waxy finish with a smooth melt-down and a distinctive oily mineral character appreciated within geophagia and texture-focused communities. Traditionally connected to Montana’s mineral-rich sedimentary clay regions, this clay is valued for its grounding texture, unusual petrol aroma, and evolving damp-to-crisp sensory transformation. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1009\" data-end=\"1024\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1026\" data-end=\"1764\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1038\"\u003eTexture:\u003c\/strong\u003e Soft damp clay that dries into a light waxy crunch with smooth melt-down\u003cbr data-start=\"1111\" data-end=\"1114\"\u003e\u003cstrong data-start=\"1114\" data-end=\"1124\"\u003eTaste:\u003c\/strong\u003e Petrol-rich mineral flavour with diesel tones and subtle damp clay undertones\u003cbr data-start=\"1202\" data-end=\"1205\"\u003e\u003cstrong data-start=\"1205\" data-end=\"1223\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1248\"\u003eOrigin:\u003c\/strong\u003e 🇺🇸 United States, Montana\u003cbr data-start=\"1276\" data-end=\"1279\"\u003e\u003cstrong data-start=\"1279\" data-end=\"1292\"\u003eBest for:\u003c\/strong\u003e Petrol clay lovers, collectors, ASMR enthusiasts, unique flavour seekers\u003cbr data-start=\"1365\" data-end=\"1368\"\u003e\u003cstrong data-start=\"1368\" data-end=\"1388\"\u003eClay experience:\u003c\/strong\u003e A rare petrol-forward clay with crisp oily snaps, smooth waxy breakdowns, and a clean mineral finish that avoids heavy earthiness.\u003cbr data-start=\"1519\" data-end=\"1522\"\u003e\u003cstrong data-start=\"1522\" data-end=\"1537\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1548\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1551\" data-end=\"1573\"\u003eHydration texture:\u003c\/strong\u003e Naturally soft and damp when fresh, becoming smoother and creamier with slight waxy richness when softened\u003cbr data-start=\"1680\" data-end=\"1683\"\u003e\u003cstrong data-start=\"1683\" data-end=\"1699\"\u003eAroma notes:\u003c\/strong\u003e Petrol, diesel oil, damp minerals, wet stone, soft clay moisture\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1766\" data-end=\"1784\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1786\" data-end=\"2445\"\u003e\u003cstrong data-start=\"1786\" data-end=\"1797\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"1802\" data-end=\"1805\"\u003e\u003cstrong data-start=\"1805\" data-end=\"1815\"\u003eShape:\u003c\/strong\u003e Naturally broken irregular chunks\u003cbr data-start=\"1849\" data-end=\"1852\"\u003e\u003cstrong data-start=\"1852\" data-end=\"1863\"\u003eColour:\u003c\/strong\u003e Pale grey to charcoal black with natural variation\u003cbr data-start=\"1914\" data-end=\"1917\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1933\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Earth Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2011\" data-end=\"2014\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2025\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003cbr data-start=\"2039\" data-end=\"2042\"\u003e\u003cstrong data-start=\"2042\" data-end=\"2071\"\u003eTraditional clay origins:\u003c\/strong\u003e Hand-foraged from Montana’s mineral-rich landscapes, these naturally occurring clays are known for their balanced structure and unusual petrol-like mineral character. Low-iron sedimentary formations across the region contribute to the smooth waxy texture and distinctive oily aroma appreciated by collectors and sensory clay enthusiasts.\u003cbr data-start=\"2409\" data-end=\"2412\"\u003e\u003cstrong data-start=\"2412\" data-end=\"2428\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2447\" data-end=\"2460\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2462\" data-end=\"2845\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53427862143303,"sku":"0307120248","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_26322c13-163c-446f-8c21-15f70507c920.png?v=1772305518"},{"product_id":"sedona-red-dirt-coming-soon","title":"Sedona Red Dirt - American earthy gritty dirt","description":"\u003cp data-start=\"43\" data-end=\"856\"\u003eSedona red dirt is one of those finds that makes your inner earth lover pause for a moment. Deep, rich, and naturally vibrant, this iconic Arizona soil delivers that classic dusty red dirt experience in its purest form. It is very dusty and soft with minimal grit, and all of the crunch comes from the naturally rocky texture within the dirt itself. When wet, it releases that unmistakable rain-on-red-soil aroma — think petrichor rising from sunbaked ground after a desert shower. The flavour is richly earthy and reminiscent of fresh topsoil, with an authentic, grounding depth. It does not stick, may contain small plant roots, and colour can vary slightly from batch to batch — a true reflection of its natural origin. No filter needed; it genuinely looks as bold and beautiful in person as it does in photos.\u003c\/p\u003e\n\u003cp data-start=\"43\" data-end=\"856\"\u003e\u003cmeta charset=\"utf-8\"\u003ePlease note: as this is a completely natural soil product, it may contain small twigs, leaves, roots, and other natural debris. It will require cleaning before use.\u003c\/p\u003e\n\u003ch3 data-start=\"858\" data-end=\"868\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"869\" data-end=\"899\"\u003eLoose soil (chunky-dust blend)\u003c\/p\u003e\n\u003ch3 data-start=\"901\" data-end=\"913\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"914\" data-end=\"938\"\u003eVaries by pack selection\u003c\/p\u003e\n\u003ch3 data-start=\"940\" data-end=\"951\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"952\" data-end=\"992\"\u003eNatural broken dirt pieces and fine dust\u003c\/p\u003e\n\u003ch3 data-start=\"994\" data-end=\"1006\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1007\" data-end=\"1046\"\u003eDeep, rich red (batch variations occur)\u003c\/p\u003e\n\u003ch3 data-start=\"1048\" data-end=\"1061\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1062\" data-end=\"1131\"\u003eVery dusty, soft, light fine grit, non-sticky, occasional small roots\u003c\/p\u003e\n\u003ch3 data-start=\"1133\" data-end=\"1152\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1153\" data-end=\"1222\"\u003eLight to moderate crunch from natural rocky particles within the soil\u003c\/p\u003e\n\u003ch3 data-start=\"1224\" data-end=\"1243\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1244\" data-end=\"1321\"\u003eRich dusty dirt, fresh topsoil, earthy depth, rain on warm red soil when damp\u003c\/p\u003e\n\u003ch3 data-start=\"1323\" data-end=\"1340\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1341\" data-end=\"1415\"\u003eNatural red desert soil (may contain small plant roots and natural debris)\u003c\/p\u003e\n\u003ch3 data-start=\"1417\" data-end=\"1440\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1441\" data-end=\"1464\"\u003eUnited States (Arizona)\u003c\/p\u003e\n\u003ch3 data-start=\"1466\" data-end=\"1478\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1479\" data-end=\"1493\"\u003eMervina Nelson\u003c\/p\u003e\n\u003ch3 data-start=\"1495\" data-end=\"1525\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1526\" data-end=\"1666\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSourced from the red desert soils of Sedona, Arizona — a region globally recognised for its iron-rich earth and striking crimson landscapes.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53667363455303,"sku":"05071803841","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53667363520839,"sku":"05071803843","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53667363553607,"sku":"05071803844","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_43469100-8075-4550-bd12-af69c273f555.png?v=1772395382"},{"product_id":"pretoria-caramel-south-african-edible-clay","title":"Pretoria Hard Caramel Clay – Creamy  South African natural edible clay\/dirt chunks","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePretoria Caramel is a natural South African clay known for its dense crunch and rich, mineral-forward earthy profile. Sourced from the Pretoria region and often associated with traditional African caramel clays and calaba-style earths, these golden-brown chunks deliver a satisfying sensory experience with notes of baked clay, toasted soil, warm minerals, and subtle smoky undertones. Certain pieces soften into a creamy, melt-like texture as they warm, creating the distinctive caramel-clay experience that makes this variety especially sought after.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture offers a dense, compact finish with occasional layered breaks and a naturally grounding earth character appreciated within geophagia and texture-focused communities. Traditionally associated with Southern African clay traditions, Pretoria Caramel is valued for its authentic earthy crunch, warm mineral depth, and slow sensory enjoyment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense compact chunks with a strong crunch and occasional creamy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Baked clay, toasted soil, warm minerals, subtle smokiness, earthy richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇿🇦 South Africa, Pretoria Region\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, earthy flavour enthusiasts, slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A rich, mineral-heavy clay that combines a firm crunch with occasional creamy caramel-like melts for a deeply satisfying sensory experience.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a creamy, slightly muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm earth, baked clay, dusty minerals, toasted soil, faint smoke\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm caramel brown to deep earthy brown with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ndivhuwos Crunch Clay\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Caramel-style clays have been enjoyed across parts of Southern and West Africa for generations. Often associated with calaba and African kaolin traditions, these mineral-rich earths are valued for their dense texture, earthy flavour, and naturally warming aroma. Their colour, density, and flavour can vary naturally from batch to batch, reflecting the unique character of the soils from which they are sourced.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":53996882395463,"sku":"03012502040","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53891751379271,"sku":"03012502041","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53460371145031,"sku":"03012502042","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460371177799,"sku":"03012502043","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_35afd0be-85ee-4caa-b951-23dff55986a3.png?v=1778509695"},{"product_id":"african-soft-caramel-clay-coming-soon","title":"Pretoria Soft Caramel Yellow Clay - Creamy South African natural edible clay\/dirt chunks","description":"\u003cp data-start=\"109\" data-end=\"428\"\u003eSoft Caramel Clay from Pretoria, South Africa is a naturally occurring brown clay prized for its smooth texture, mellow crunch, and warm earthy flavour. Compared to firmer caramel clays, this variety is noticeably softer and more delicate, offering a gentler bite that many clay enthusiasts enjoy for its creamy finish.\u003c\/p\u003e\n\u003cp data-start=\"430\" data-end=\"759\"\u003eThe clay breaks easily into natural chunks with a slightly crumbly structure. While still capable of delivering a light crunch, it quickly softens in the mouth, often transforming into a smooth, melt-in-the-mouth texture. This transition from soft crunch to creamy consistency is what makes this variety particularly distinctive.\u003c\/p\u003e\n\u003cp data-start=\"761\" data-end=\"1060\"\u003eIts colour ranges from light caramel brown to deeper earthy tones, reflecting the natural mineral content of the South African soil it comes from. The taste leans toward classic earthy clay notes, with hints of sandy soil, mineral richness, and a subtle sweetness that many describe as caramel-like.\u003c\/p\u003e\n\u003cp data-start=\"1062\" data-end=\"1177\"\u003eAs with all naturally sourced earth products, variations in texture, colour, and flavour can occur between batches.\u003c\/p\u003e\n\u003chr data-start=\"1179\" data-end=\"1182\"\u003e\n\u003ch3 data-start=\"1184\" data-end=\"1194\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1195\" data-end=\"1219\"\u003eIrregular natural chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1221\" data-end=\"1233\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1234\" data-end=\"1264\"\u003eAvailable in 100g or 250g bags\u003c\/p\u003e\n\u003ch3 data-start=\"1266\" data-end=\"1277\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1278\" data-end=\"1315\"\u003eBroken chunks and soft natural pieces\u003c\/p\u003e\n\u003ch3 data-start=\"1317\" data-end=\"1329\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1330\" data-end=\"1390\"\u003eLight caramel brown to deeper earthy brown (varies by batch)\u003c\/p\u003e\n\u003ch3 data-start=\"1392\" data-end=\"1405\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1406\" data-end=\"1486\"\u003eSoft, crumbly clay that can become smooth, creamy, or slightly sticky when moist\u003c\/p\u003e\n\u003ch3 data-start=\"1488\" data-end=\"1507\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1508\" data-end=\"1551\"\u003eLight to medium crunch that quickly softens\u003c\/p\u003e\n\u003ch3 data-start=\"1553\" data-end=\"1572\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1573\" data-end=\"1655\"\u003eEarthy and mineral-rich, sandy clay notes, creamy soil, subtle caramel-like warmth\u003c\/p\u003e\n\u003ch3 data-start=\"1657\" data-end=\"1674\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1675\" data-end=\"1718\"\u003e100% natural South African clay (unrefined)\u003c\/p\u003e\n\u003ch3 data-start=\"1720\" data-end=\"1743\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1744\" data-end=\"1774\"\u003eSouth Africa (Pretoria region)\u003c\/p\u003e\n\u003ch3 data-start=\"1776\" data-end=\"1788\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1789\" data-end=\"1811\"\u003eNdivhuwo's Crunch Clay\u003c\/p\u003e\n\u003ch3 data-start=\"1813\" data-end=\"1843\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1844\" data-end=\"2218\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSoft caramel-style clays are part of a wider tradition of earth consumption found across parts of Southern and West Africa. These naturally occurring clays are valued for their distinctive earthy taste and texture. Because the clay is unrefined and naturally sourced, small particles or impurities may occasionally be present and pieces should be checked before consumption.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53891753836871,"sku":"03012502051","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460375667015,"sku":"03012502052","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460375699783,"sku":"03012502053","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1acee84f-c6b3-4996-9942-4073db82a07a.png?v=1778509691"},{"product_id":"choco-clay-south-african-natural-edible-clay","title":"Pretoria Choco Clay - Layered South African natural edible clay\/dirt chunks","description":"\u003ch2 data-end=\"67\" data-start=\"53\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"591\" data-start=\"69\"\u003eChoco Clay is a natural South African clay known for its gentle crunch and rich, cocoa-toned earthy profile. Sourced from the mineral-rich soils of the Pretoria region, these irregular brown chunks deliver a smooth sensory experience with notes of earthy minerals, subtle tanginess, creamy clay, and faint chocolate-like undertones. The texture offers a clean, creamy finish that softens beautifully as it breaks down, making it particularly appealing to those who enjoy smoother clay experiences with a little complexity.\u003c\/p\u003e\n\u003cp data-end=\"1004\" data-start=\"593\"\u003eNaturally unrefined and minimally processed, Choco Clay showcases the authentic character of South African earth. Its deep brown colour, soft crunch, and mellow mineral flavour create a comforting, grounding experience that feels both rich and approachable. Traditionally associated with Southern African clay traditions, it is valued for its smooth texture, natural mineral content, and slow sensory enjoyment.\u003c\/p\u003e\n\u003ch2 data-end=\"1021\" data-start=\"1006\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1673\" data-start=\"1023\"\u003e\u003cstrong data-end=\"1035\" data-start=\"1023\"\u003eTexture:\u003c\/strong\u003e Smooth, creamy chunks with a gentle crunch and soft melt\u003cbr data-end=\"1095\" data-start=\"1092\"\u003e\u003cstrong data-end=\"1105\" data-start=\"1095\"\u003eTaste:\u003c\/strong\u003e Earthy minerals, subtle tang, creamy clay, faint cocoa-like undertones\u003cbr data-end=\"1179\" data-start=\"1176\"\u003e\u003cstrong data-end=\"1197\" data-start=\"1179\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-end=\"1216\" data-start=\"1213\"\u003e\u003cstrong data-end=\"1227\" data-start=\"1216\"\u003eOrigin:\u003c\/strong\u003e 🇿🇦 South Africa, Pretoria Region\u003cbr data-end=\"1265\" data-start=\"1262\"\u003e\u003cstrong data-end=\"1278\" data-start=\"1265\"\u003eBest for:\u003c\/strong\u003e Beginners, smooth clay lovers, slow sensory enjoyment\u003cbr data-end=\"1335\" data-start=\"1332\"\u003e\u003cstrong data-end=\"1355\" data-start=\"1335\"\u003eClay experience:\u003c\/strong\u003e A mellow, creamy clay with gentle crunch and rich earthy character that softens beautifully as you explore it.\u003cbr data-end=\"1469\" data-start=\"1466\"\u003e\u003cstrong data-end=\"1484\" data-start=\"1469\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-end=\"1500\" data-start=\"1497\"\u003e\u003cstrong data-end=\"1522\" data-start=\"1500\"\u003eHydration texture:\u003c\/strong\u003e Becomes silky, creamy, and exceptionally smooth when dampened\u003cbr data-end=\"1587\" data-start=\"1584\"\u003e\u003cstrong data-end=\"1603\" data-start=\"1587\"\u003eAroma notes:\u003c\/strong\u003e Earthy minerals, damp soil, subtle cocoa notes, natural clay richness\u003c\/p\u003e\n\u003ch2 data-end=\"1693\" data-start=\"1675\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"1693\" data-start=\"1675\" data-section-id=\"1c9do4s\"\u003e\u003cstrong data-end=\"1732\" data-start=\"1722\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks and broken pieces\u003cbr data-end=\"1778\" data-start=\"1775\"\u003e\u003cstrong data-end=\"1789\" data-start=\"1778\"\u003eColour:\u003c\/strong\u003e Chocolate-brown to deep earthy brown with natural variation\u003cbr data-end=\"1852\" data-start=\"1849\"\u003e\u003cstrong data-end=\"1868\" data-start=\"1852\"\u003eIngredients:\u003c\/strong\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1957\" data-start=\"1954\"\u003e\u003cstrong data-end=\"1968\" data-start=\"1957\"\u003eVendor:\u003c\/strong\u003e Ndivhuwos Crunch Clay\u003cbr data-end=\"1988\" data-start=\"1985\"\u003e\u003cstrong data-end=\"2017\" data-start=\"1988\"\u003eTraditional clay origins:\u003c\/strong\u003e Brown mineral clays have long been valued across Southern Africa for their smooth texture, mineral richness, and earthy flavour. Naturally sourced clays such as Choco Clay remain popular within traditional earth-clay practices and sensory-focused clay communities.\u003cbr data-end=\"2285\" data-start=\"2282\"\u003e\u003cstrong data-end=\"2301\" data-start=\"2285\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2333\" data-start=\"2320\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2718\" data-start=\"2335\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":54051404185927,"sku":"03012502000","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53891752657223,"sku":"03012502001","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460377993543,"sku":"03012502002","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460378026311,"sku":"03012502003","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b5bbeea5-c86a-49f7-b814-9219064f3480.png?v=1778509682"},{"product_id":"south-african-red-clay-iron-rich-edible-clay-chunks","title":"PRetoria Red Clay - Iron-Rich South African natural edible clay\/dirt chunks","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSouth African Red Clay is a natural iron-rich earth clay sourced from the Pretoria region and traditionally known as Ibomvu. Recognised for its striking red colour and distinctive mineral profile, this clay delivers a satisfying sensory experience with notes of warm earth, iron-rich minerals, rain-soaked soil, and subtle sour undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese naturally broken chunks offer a firm bite with a gentle sandy crunch that gradually softens into a smooth, creamy texture. The high iron content gives the clay its vivid red appearance while contributing to its deep earthy flavour and characteristic mineral warmth. As moisture builds, the texture transforms from crisp and slightly sandy to soft and velvety, creating a balanced experience that combines crunch, creaminess, and rich earthiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with Southern African cultural practices, Ibomvu has long been valued for its connection to the land, its vibrant colour, and its naturally grounding sensory qualities. Today it remains popular among clay enthusiasts who appreciate authentic red earth flavours and mineral-rich clay experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm chunks with a gentle sandy crunch and creamy melt-down\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy minerals, iron-rich red soil, subtle sourness, warm earth notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇿🇦 South Africa, Pretoria\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fans of red earth clays, mineral-rich flavours, and balanced crunch-to-cream textures\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A classic iron-rich clay offering earthy depth, gentle crunch, and a smooth creamy finish\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a creamy, velvety clay with lingering mineral richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red earth, petrichor, iron minerals, warm soil, rain-soaked clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular natural chunks and broken pieces\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bright red to deep iron-red with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural South African Red Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor: \u003c\/span\u003e\u003c\/strong\u003eNdivhuwo's Crunch Clay\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Known locally as Ibomvu, this iron-rich red clay has been valued across Southern Africa for generations. Its distinctive colour and mineral content have made it an important material in traditional cultural practices, while its earthy flavour and texture continue to appeal to modern clay enthusiasts.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":54051917365575,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53891759571271,"sku":"03012502011","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53460380254535,"sku":"03012502012","price":7.59,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53460380287303,"sku":"03012502013","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_008fb60e-034d-4326-8c60-bdded954c8de.png?v=1778509673"},{"product_id":"african-peach-clay-coming-soon","title":"Pretoria Hard Peach Clay - Crunch South African natural edible clay\/dirt chunks","description":"\u003cp data-start=\"116\" data-end=\"485\"\u003eSouth African Peach Clay is a soft, mineral-rich edible clay sourced from Pretoria, prized for its delicate, warm peach-orange tones and gentle, earthy flavour. Rich in kaolinite and naturally infused with iron oxides, this clay sits between the creamy whites of ingceke and the deep reds of Letsoku, offering a visually appealing and subtly sweet-tasting experience.\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"832\"\u003eIn its natural form, the clay breaks into irregular chunks that are soft yet slightly firm, providing a mild crunch that quickly softens in the mouth. Moisture enhances its creamy, almost melt-in-the-mouth texture, releasing subtle earthy, mineral notes balanced by a delicate sweetness reminiscent of toasted soil or light caramel undertones.\u003c\/p\u003e\n\u003cp data-start=\"834\" data-end=\"1276\"\u003ePeach Clay carries both cultural and practical significance: it is traditionally used in Xhosa rites of passage, as a skin cleanser, and for sun protection. Its natural mineral content also makes it a popular choice for edible clay enthusiasts seeking a smooth, gentle, and aesthetically vibrant experience. Each batch is unrefined, so colour, texture, and taste may vary slightly, reflecting the natural variability of South African soils.\u003c\/p\u003e\n\u003chr data-start=\"1278\" data-end=\"1281\"\u003e\n\u003ch3 data-start=\"1283\" data-end=\"1293\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1294\" data-end=\"1320\"\u003eIrregular natural chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1322\" data-end=\"1334\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1335\" data-end=\"1367\"\u003eAvailable in 100g or 250g bags\u003c\/p\u003e\n\u003ch3 data-start=\"1369\" data-end=\"1380\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1381\" data-end=\"1420\"\u003eBroken chunks and soft natural pieces\u003c\/p\u003e\n\u003ch3 data-start=\"1422\" data-end=\"1434\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1435\" data-end=\"1492\"\u003ePale peach to warm orange, with occasional deeper tones\u003c\/p\u003e\n\u003ch3 data-start=\"1494\" data-end=\"1507\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1508\" data-end=\"1577\"\u003eSoft, slightly firm; becomes creamy or melt-in-the-mouth when moist\u003c\/p\u003e\n\u003ch3 data-start=\"1579\" data-end=\"1598\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1599\" data-end=\"1634\"\u003eLight crunch that softens quickly\u003c\/p\u003e\n\u003ch3 data-start=\"1636\" data-end=\"1655\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1656\" data-end=\"1741\"\u003eEarthy, mineral-rich, subtle sweetness, toasted soil undertones, creamy peach notes\u003c\/p\u003e\n\u003ch3 data-start=\"1743\" data-end=\"1760\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1761\" data-end=\"1806\"\u003e100% natural South African clay (unrefined)\u003c\/p\u003e\n\u003ch3 data-start=\"1808\" data-end=\"1831\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1832\" data-end=\"1864\"\u003eSouth Africa (Pretoria region)\u003c\/p\u003e\n\u003ch3 data-start=\"1866\" data-end=\"1878\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1879\" data-end=\"1903\"\u003eNdivhuwo's Crunch Clay\u003c\/p\u003e\n\u003ch3 data-start=\"1905\" data-end=\"1935\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1936\" data-end=\"2335\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePeach-colored clays, part of the Letsoku and ingceke families, have long been used in Southern African cultures for traditional rituals, skincare, and artistic purposes. They are valued for cleansing, exfoliating, and sun protection, as well as for their gentle, edible qualities. Being naturally sourced, small impurities may occasionally be present and pieces should be checked before consumption.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53891759505735,"sku":"03012502101","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53460380778823,"sku":"03012502102","price":7.59,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53460380811591,"sku":"03012502103","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1cebb743-0e53-492a-8103-d752be49f98f.png?v=1778509586"},{"product_id":"african-sour-white-clay-coming-soon","title":"Pretoria Sour White Clay  - South African natural edible clay\/dirt chunks","description":"\u003cp data-start=\"107\" data-end=\"409\"\u003eSour White Clay from Pretoria is a kaolin-based edible clay celebrated for its smooth, silky texture and distinctly tangy flavour. Its soft, pale-white hue and creamy consistency make it a standout in the world of South African clays, offering a sensory experience that is both refreshing and earthy.\u003c\/p\u003e\n\u003cp data-start=\"411\" data-end=\"807\"\u003eDry pieces are slightly firm but crumble easily, transforming into a soft, melt-in-the-mouth texture when chewed or moistened. The flavour is characteristically sour and mineral-rich, often accompanied by a damp earth or subtle petrichor aroma reminiscent of soil after rain. This combination of tangy taste and silky texture gives Sour White Clay its unique appeal for edible clay enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"1161\"\u003eTraditionally, this clay is consumed for pleasure, as part of geophagic practices, or for its reputed health benefits, including soothing stomach discomfort, combating acidity, and alleviating nausea. Its high mineral content, particularly kaolinite, also makes it a naturally nutrient-rich option for those seeking a pure, unrefined clay experience.\u003c\/p\u003e\n\u003chr data-start=\"1163\" data-end=\"1166\"\u003e\n\u003ch3 data-start=\"1168\" data-end=\"1178\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1179\" data-end=\"1212\"\u003eIrregular chunks or small lumps\u003c\/p\u003e\n\u003ch3 data-start=\"1214\" data-end=\"1226\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1227\" data-end=\"1259\"\u003eAvailable in 100g or 250g bags\u003c\/p\u003e\n\u003ch3 data-start=\"1261\" data-end=\"1272\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1273\" data-end=\"1314\"\u003eNatural broken pieces, slightly crumbly\u003c\/p\u003e\n\u003ch3 data-start=\"1316\" data-end=\"1328\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1329\" data-end=\"1350\"\u003eWhite to pale cream\u003c\/p\u003e\n\u003ch3 data-start=\"1352\" data-end=\"1365\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1366\" data-end=\"1436\"\u003eSmooth, powdery when dry; becomes soft, creamy, and silky when moist\u003c\/p\u003e\n\u003ch3 data-start=\"1438\" data-end=\"1457\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1458\" data-end=\"1514\"\u003eLight, delicate crunch that quickly melts in the mouth\u003c\/p\u003e\n\u003ch3 data-start=\"1516\" data-end=\"1535\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1536\" data-end=\"1604\"\u003eTangy, sour, mineral-rich, damp-earth undertones, subtle petrichor\u003c\/p\u003e\n\u003ch3 data-start=\"1606\" data-end=\"1623\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1624\" data-end=\"1676\"\u003e100% natural South African kaolin clay (unrefined)\u003c\/p\u003e\n\u003ch3 data-start=\"1678\" data-end=\"1701\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1702\" data-end=\"1734\"\u003eSouth Africa (Pretoria region)\u003c\/p\u003e\n\u003ch3 data-start=\"1736\" data-end=\"1748\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1749\" data-end=\"1773\"\u003eNdivhuwo's Crunch Clay\u003c\/p\u003e\n\u003ch3 data-start=\"1775\" data-end=\"1805\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1806\" data-end=\"2190\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSour White Clay has deep roots in Southern African geophagic traditions, valued for both edible enjoyment and traditional health uses. Known for its high kaolinite content, it has historically been consumed to soothe digestive issues and provide essential minerals. Being naturally sourced, small impurities may occasionally be present and pieces should be checked before consumption.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53891759898951,"sku":"03012502031","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460381303111,"sku":"03012502032","price":7.59,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53460381335879,"sku":"03012502033","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5559234a-1723-43cb-89e2-1de2078cc709.png?v=1778509665"},{"product_id":"pretoria-light-brown-south-african-edible-clay","title":"Pretoria Light Brown Clay – Creamy South African natural edible clay\/dirt chunks","description":"\u003ch3 data-section-id=\"3h1ku8\" data-start=\"61\" data-end=\"76\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-start=\"78\" data-end=\"412\"\u003ePretoria Light Brown is a natural South African clay known for its firm, satisfying crunch and creamy caramel-earth profile. Sourced from the mineral-rich soils surrounding Pretoria, these irregular clay chunks deliver a sensory experience that begins with a clean, sturdy snap before gradually softening into a smooth, creamy finish.\u003c\/p\u003e\n\u003cp data-start=\"414\" data-end=\"887\"\u003eThe flavour is deeply earthy yet approachable, combining mineral-rich clay notes with subtle caramel warmth and occasional gentle tanginess. As the clay breaks down, it develops a rich, velvety mouthfeel that many enthusiasts associate with classic Southern African earth clays. Naturally sun-dried and unrefined, each batch reflects the character of the landscape from which it originates, with slight variations in colour, density, and flavour adding to its authenticity.\u003c\/p\u003e\n\u003cp data-start=\"889\" data-end=\"1055\"\u003eTraditionally associated with Southern African geophagy practices, Pretoria Light Brown is valued for its balance of crunch, creaminess, and grounding earthy flavour.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1057\" data-end=\"1073\"\u003eKey features\u003c\/h3\u003e\n\u003cp data-start=\"1075\" data-end=\"1707\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1087\"\u003eTexture:\u003c\/strong\u003e Firm crunchy chunks with a creamy, melt-down finish\u003cbr data-start=\"1139\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1142\" data-end=\"1152\"\u003eTaste:\u003c\/strong\u003e Earthy minerals, caramel warmth, subtle tang, creamy clay notes\u003cbr data-start=\"1216\" data-end=\"1219\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1237\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1248\" data-end=\"1251\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1262\"\u003eOrigin:\u003c\/strong\u003e 🇿🇦 South Africa, Pretoria\u003cbr data-start=\"1290\" data-end=\"1293\"\u003e\u003cstrong data-start=\"1293\" data-end=\"1306\"\u003eBest for:\u003c\/strong\u003e Fans of creamy earth clays, balanced crunch, and traditional African clay profiles\u003cbr data-start=\"1389\" data-end=\"1392\"\u003e\u003cstrong data-start=\"1392\" data-end=\"1412\"\u003eClay experience:\u003c\/strong\u003e A satisfying transition from crisp crunch to smooth creamy melt with rich earthy depth\u003cbr data-start=\"1499\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1502\" data-end=\"1517\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1528\" data-end=\"1531\"\u003e\u003cstrong data-start=\"1531\" data-end=\"1553\"\u003eHydration texture:\u003c\/strong\u003e Softens into a creamy, slightly muddy consistency when dampened\u003cbr data-start=\"1617\" data-end=\"1620\"\u003e\u003cstrong data-start=\"1620\" data-end=\"1636\"\u003eAroma notes:\u003c\/strong\u003e Earthy minerals, warm soil, caramelised clay, subtle rain-soaked earth\u003c\/p\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1709\" data-end=\"1728\"\u003eProduct details\u003c\/h3\u003e\n\u003cp data-section-id=\"bs82nj\" data-start=\"1709\" data-end=\"1728\"\u003e\u003cstrong data-start=\"1757\" data-end=\"1767\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1792\" data-end=\"1795\"\u003e\u003cstrong data-start=\"1795\" data-end=\"1806\"\u003eColour:\u003c\/strong\u003e Light caramel brown to soft chocolate brown with natural variation\u003cbr data-start=\"1873\" data-end=\"1876\"\u003e\u003cstrong data-start=\"1876\" data-end=\"1892\"\u003eIngredients:\u003c\/strong\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1978\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1981\" data-end=\"1992\"\u003eVendor:\u003c\/strong\u003e Ndivhuwos Crunch Clay\u003cbr data-start=\"2009\" data-end=\"2012\"\u003e\u003cstrong data-start=\"2012\" data-end=\"2041\"\u003eTraditional clay origins:\u003c\/strong\u003e Light brown earth clays have long been enjoyed across parts of Southern Africa for their distinctive texture, mineral richness, and earthy flavour. Naturally sun-dried and minimally processed, these clays remain closely connected to traditional geophagy practices and regional earth-eating customs.\u003cbr data-start=\"2340\" data-end=\"2343\"\u003e\u003cstrong data-start=\"2343\" data-end=\"2359\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2378\" data-end=\"2392\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2394\" data-end=\"2777\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":54051233333575,"sku":"03012502060","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53891761963335,"sku":"03012502061","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53460381696327,"sku":"03012502062","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460381729095,"sku":"03012502063","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e6fad526-712b-4477-a6fc-a50f2e177561.png?v=1778509653"},{"product_id":"south-african-purple-clay-edible-clay","title":"Pretoria Purple Clay - South African natural edible clay\/dirt chunks","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"99\" data-end=\"114\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"116\" data-end=\"761\"\u003e\u003cstrong data-start=\"116\" data-end=\"128\"\u003eTexture:\u003c\/strong\u003e Soft chalk-like crunch with powdery creamy breakdown\u003cbr data-start=\"181\" data-end=\"184\"\u003e\u003cstrong data-start=\"184\" data-end=\"202\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"218\" data-end=\"221\"\u003e\u003cstrong data-start=\"221\" data-end=\"231\"\u003eTaste:\u003c\/strong\u003e Very mild, clean mineral flavour with barely noticeable earthy notes\u003cbr data-start=\"300\" data-end=\"303\"\u003e\u003cstrong data-start=\"303\" data-end=\"315\"\u003eSensory:\u003c\/strong\u003e Dusty soft crunch that melts into a creamy paste-like texture\u003cbr data-start=\"377\" data-end=\"380\"\u003e\u003cstrong data-start=\"380\" data-end=\"391\"\u003eOrigin:\u003c\/strong\u003e South Africa 🇿🇦, Pretoria region\u003cbr data-start=\"426\" data-end=\"429\"\u003e\u003cstrong data-start=\"429\" data-end=\"438\"\u003eUses:\u003c\/strong\u003e Ideal for texture-focused sensory enjoyment, gentle crunch cravings, and soft melt experiences\u003cbr data-start=\"533\" data-end=\"536\"\u003e\u003cstrong data-start=\"536\" data-end=\"556\"\u003eClay Experience:\u003c\/strong\u003e Best suited to those who enjoy mild, low-flavour clays with soft chalky textures. Beginner-friendly due to its gentle flavour profile and easy breakdown, offering a clean, calming, texture-led experience.\u003c\/p\u003e\n\u003chr data-start=\"763\" data-end=\"766\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"768\" data-end=\"787\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"789\" data-end=\"1294\"\u003eSouth African Purple Clay from the Pretoria region is a naturally iron-rich clay traditionally associated with the Letsoku family of Southern African clays. Known for its striking aubergine-purple colouring, this clay has historically been appreciated across various communities for cultural, cosmetic, and traditional uses. The current batch leans heavily into texture rather than flavour, making it especially appealing for those who enjoy soft crunches and creamy melt-downs over bold earthy intensity.\u003c\/p\u003e\n\u003cp data-start=\"1296\" data-end=\"1646\"\u003eFormed into irregular natural chunks, the clay delivers a gentle chalk-like bite that quickly softens into a fine powder before turning creamy when moist. While previous batches may have carried deeper earthy or smoky undertones, this particular harvest is noticeably more neutral, with only the faintest mineral presence lingering in the background.\u003c\/p\u003e\n\u003cp data-start=\"1648\" data-end=\"1985\"\u003eIts deep purple hue comes from naturally occurring iron oxides within the soil, sometimes showing subtle red or yellow variations depending on the deposit. For collectors and sensory enthusiasts, this clay offers a clean, understated experience centred on softness, crumble, and texture progression rather than strong flavour complexity.\u003c\/p\u003e\n\u003chr data-start=\"1987\" data-end=\"1990\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1992\" data-end=\"2011\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"2013\" data-end=\"2415\"\u003eThis clay delivers a soft, powdery crunch more reminiscent of delicate chalk than dense earth-heavy clay. The chunks break easily with minimal resistance, producing a dry dusty crumble that disperses smoothly across the palate. Rather than snapping sharply, the texture gently collapses into fine mineral powder before slowly transforming into a creamy, paste-like consistency when exposed to moisture.\u003c\/p\u003e\n\u003cp data-start=\"2417\" data-end=\"2692\"\u003eThe experience is light, airy, and soothing, with very little grit or graininess. Its texture progression moves quickly from soft crunch to melt, making it especially satisfying for those who prefer gentler sensory experiences over aggressive crunches or dense compact clays.\u003c\/p\u003e\n\u003chr data-start=\"2694\" data-end=\"2697\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2699\" data-end=\"2715\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2717\" data-end=\"3010\"\u003eFlavour is extremely mild in the current batch, with almost no dominant earthy profile. The overall taste is clean, neutral, and mineral-led, carrying only the faintest hint of natural clay undertones in the background. Any smoky, damp-soil, or iron-rich notes are very subtle and understated.\u003c\/p\u003e\n\u003cp data-start=\"3012\" data-end=\"3303\"\u003eThe aroma is similarly soft and quiet, with a light dry mineral scent that stays neutral throughout chewing. As the clay breaks down, the flavour remains delicate and minimal, allowing the powdery texture and creamy finish to take centre stage rather than strong earthiness or mineral depth.\u003c\/p\u003e\n\u003chr data-start=\"3305\" data-end=\"3308\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3310\" data-end=\"3332\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3334\" data-end=\"3964\"\u003e\u003cstrong data-start=\"3334\" data-end=\"3345\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g bags\u003cbr data-start=\"3376\" data-end=\"3379\"\u003e\u003cstrong data-start=\"3379\" data-end=\"3389\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks and broken pieces\u003cbr data-start=\"3432\" data-end=\"3435\"\u003e\u003cstrong data-start=\"3435\" data-end=\"3446\"\u003eColour:\u003c\/strong\u003e Aubergine-purple with occasional reddish or yellow undertones\u003cbr data-start=\"3508\" data-end=\"3511\"\u003e\u003cstrong data-start=\"3511\" data-end=\"3527\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3590\" data-end=\"3593\"\u003e\u003cstrong data-start=\"3593\" data-end=\"3604\"\u003eVendor:\u003c\/strong\u003e Ndivhuwo's Crunch Clay\u003cbr data-start=\"3627\" data-end=\"3630\"\u003e\u003cstrong data-start=\"3630\" data-end=\"3659\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Purple Letsoku clay has long been used across Southern African communities including Sotho-Tswana, Xhosa, Swati, Shona, and Venda cultures for traditional medicinal, cosmetic, and ritual practices. Naturally sourced clays may occasionally contain small impurities and should always be checked before use.\u003c\/p\u003e\n\u003chr data-start=\"3966\" data-end=\"3969\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3971\" data-end=\"3984\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3986\" data-end=\"4369\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003chr data-start=\"4371\" data-end=\"4374\"\u003e\n\u003ch2 data-section-id=\"tzypyf\" data-start=\"4376\" data-end=\"4399\"\u003eSEO Meta Description\u003c\/h2\u003e\n\u003cp data-start=\"4401\" data-end=\"4696\"\u003eSouth African Purple Clay, Pica Edible Clay for eating, soft powdery creamy chalk texture, neutral clean mineral dusty flavour, Crunch Cravings. Edible clay, Natural clay, Crunchy, Earthy, Roasted clay, Smoked clay, Crunchy texture, Earthy taste, Clay chunks, Clay bites, Chalk, Pica, Geophagia.\u003c\/p\u003e\n\u003cp data-start=\"4698\" data-end=\"4880\"\u003eIdeal for texture-led sensory experiences, crunch cravings, and mild mineral flavour profiles associated with natural clay, edible clay, chalk, pica, and geophagia-related interests.\u003c\/p\u003e\n\u003cp data-start=\"4882\" data-end=\"5023\"\u003ePerfect for satisfying soft mineral-rich textures and gentle creamy breakdown experiences linked to clay consumption and sensory exploration.\u003c\/p\u003e\n\u003cp data-start=\"5025\" data-end=\"5165\"\u003eCan be enjoyed dry for a soft dusty crunch and delicate crumble, or hydrated to explore creamy paste-like textures with clean mineral tones.\u003c\/p\u003e\n\u003cp data-start=\"5167\" data-end=\"5277\"\u003eSuitable for slow, mindful enjoyment and personal rituals often associated with pica and geophagia behaviours.\u003c\/p\u003e\n\u003cp data-start=\"5279\" data-end=\"5401\"\u003eA versatile option for both soft crunch-focused and melt-to-paste experiences depending on preparation\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":53891758850375,"sku":"03012502020","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53895755596103,"sku":"03012502021","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460382155079,"sku":"03012502022","price":7.49,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460382187847,"sku":"03012502023","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c4ee18fa-6393-483c-966a-e9cb47e5602f.png?v=1778509604"},{"product_id":"african-soft-peach-clay-coming-soon","title":"Pretoria Soft Peach Clay - Creamy South African natural edible clay\/dirt chunks","description":"\u003cp data-start=\"107\" data-end=\"420\"\u003eSoft Peach Clay from Pretoria is a gentle, edible clay prized for its soft, slightly sticky texture and warm peachy tones. This South African clay offers a unique sensory experience, combining a mild crunch with a creamy, melt-in-the-mouth consistency that many enthusiasts describe as comforting and indulgent.\u003c\/p\u003e\n\u003cp data-start=\"422\" data-end=\"801\"\u003eThe clay naturally forms small, irregular chunks that are easy to handle and enjoy. Its colour ranges from pale peach to light caramel, reflecting the iron-rich South African soils from which it is sourced. When moistened, the clay becomes smooth and creamy, releasing subtle earthy and mineral flavours with a faint sweet undertone reminiscent of toasted soil or soft caramel.\u003c\/p\u003e\n\u003chr data-start=\"1062\" data-end=\"1065\"\u003e\n\u003ch3 data-start=\"1067\" data-end=\"1077\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1078\" data-end=\"1101\"\u003eIrregular soft chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1103\" data-end=\"1115\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1116\" data-end=\"1148\"\u003eAvailable in 100g or 250g bags\u003c\/p\u003e\n\u003ch3 data-start=\"1150\" data-end=\"1161\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1162\" data-end=\"1201\"\u003eNatural soft pieces, slightly crumbly\u003c\/p\u003e\n\u003ch3 data-start=\"1203\" data-end=\"1215\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1216\" data-end=\"1251\"\u003ePale peach to light caramel brown\u003c\/p\u003e\n\u003ch3 data-start=\"1253\" data-end=\"1266\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1267\" data-end=\"1343\"\u003eSoft, slightly sticky, creamy; gentle melt-in-the-mouth, with light crunch\u003c\/p\u003e\n\u003ch3 data-start=\"1345\" data-end=\"1364\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1365\" data-end=\"1413\"\u003eLight crunch that softens quickly in the mouth\u003c\/p\u003e\n\u003ch3 data-start=\"1415\" data-end=\"1434\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1435\" data-end=\"1507\"\u003eEarthy, mineral-rich, creamy, lightly sweet, subtle toasted soil notes\u003c\/p\u003e\n\u003ch3 data-start=\"1509\" data-end=\"1526\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1527\" data-end=\"1572\"\u003e100% natural South African clay (unrefined)\u003c\/p\u003e\n\u003ch3 data-start=\"1574\" data-end=\"1597\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1598\" data-end=\"1630\"\u003eSouth Africa (Pretoria region)\u003c\/p\u003e\n\u003ch3 data-start=\"1632\" data-end=\"1644\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1645\" data-end=\"1669\"\u003eNdivhuwo's Crunch Clay\u003c\/p\u003e\n\u003ch3 data-start=\"1671\" data-end=\"1701\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1702\" data-end=\"2074\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSoft peach clays are part of a wider Southern African tradition of edible and cosmetic clays. They are valued for gentle texture, mineral content, and mild flavour, and are sometimes used for personal consumption, skin cleansing, or artistic purposes. As with all natural clays, small impurities may occasionally be present and pieces should be checked before consumption.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53891756392775,"sku":"03012502091","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53460413186375,"sku":"03012502092","price":7.59,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53460413219143,"sku":"03012502093","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_dee0ffa6-2dbe-44bd-a299-a0a45eabfa2a.png?v=1778509581"},{"product_id":"pretoria-soft-brown-creamy-south-african-edible-clay","title":"Pretoria Soft Brown Clay – Creamy South African natural edible clay\/dirt chunks","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePretoria Brown is a natural South African clay known for its soft crunch and rich earthy profile. Sourced from the mineral-rich soils of the Pretoria region, these irregular clay chunks deliver a comforting sensory experience with notes of damp earth, roasted nuts, mineral-rich soil, and subtle caramel undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike harder terracotta-style clays, Pretoria Brown leans towards a smoother, more melt-focused texture. The chunks break easily with a gentle snap before softening into a creamy, silky finish that coats the palate without grit or heaviness. Natural variations in colour and density create a diverse texture experience, ranging from soft crumbles to occasional firmer crunchy pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with Southern African clay traditions, this clay is valued for its grounding texture, natural mineral character, and satisfying earthy flavour. Its smooth breakdown and approachable profile make it particularly appealing to those who enjoy softer clays and creamy melts.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crunchy chunks with silky creamy melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy minerals, damp soil, nutty notes, subtle caramel undertones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇿🇦 South Africa, Pretoria Region\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners, soft clay lovers, creamy texture enthusiasts, slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A smooth, comforting clay that combines a gentle crunch with a rich earthy flavour and creamy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes exceptionally silky and smooth with a creamy melt-in-the-mouth texture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Damp earth, fresh soil, minerals, subtle roasted nuttiness\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and naturally broken pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light caramel through to rich brown tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ndivhuwos Crunch Clay\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft brown clays have long been appreciated throughout Southern Africa for their smooth texture, mineral richness, and earthy flavour. Traditionally gathered from local clay deposits, they remain popular within both sensory clay traditions and regional earth-material practices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":54051261448519,"sku":"03012502070","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53891760062791,"sku":"03012502071","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53460413776199,"sku":"03012502072","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460413808967,"sku":"03012502073","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6fbe2bba-608b-4839-8c8d-7ae876cb96e9.png?v=1778509495"},{"product_id":"clay-and-crumb-shots-by-flavour-edible-clay-powders-and-crumbs-for-pica-and-geophagia","title":"Clay Flavour Pots - Explore the range of Indian clay powders snd crumbs by flavour profile","description":"\u003ch3 data-end=\"58\" data-start=\"36\" data-section-id=\"f0xuy6\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"365\" data-start=\"59\"\u003eClay Powder and Crumb Flavour Pots are designed for exploring different clay flavour profiles without committing to larger chunks or treats. Packed in handy Kraft shot-sized pots, each blend contains mostly fine clay powder with a scattering of crumbs for a gentle, textured crunch.\u003c\/p\u003e\n\u003cp data-end=\"714\" data-start=\"367\"\u003eThese shots are ideal for those with sensitive teeth, or for anyone curious about the flavour of natural clays before moving on to firmer chunks, bars, or chalk-style treats. Each pot offers a focused taste experience built around a specific flavour profile, allowing you to explore smoky, creamy, mineral, or earthy clay notes at your own pace.\u003c\/p\u003e\n\u003cp data-end=\"1004\" data-start=\"716\"\u003eThink of them as flavour samplers for the clay-curious — similar to our mystery mix-ups, but guided by a chosen taste profile. Whether you prefer subtle creamy tones or bold iron-rich earthiness, Clay and Crumb Shots provide an easy way to discover what your crunch cravings lean towards.\u003c\/p\u003e\n\u003ch3 data-end=\"1028\" data-start=\"1006\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1219\" data-start=\"1029\"\u003eSoft, powdery clay with occasional crumb fragments. Designed for a gentle bite with light texture rather than firm crunch, making them suitable for those who prefer a softer clay experience.\u003c\/p\u003e\n\u003ch3 data-end=\"1240\" data-start=\"1221\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1295\" data-start=\"1241\"\u003eEach shot highlights a different clay flavour profile:\u003c\/p\u003e\n\u003cul data-end=\"1714\" data-start=\"1297\"\u003e\n\u003cli data-end=\"1374\" data-start=\"1297\" data-section-id=\"e47fh5\"\u003e\n\u003cp data-end=\"1374\" data-start=\"1299\"\u003e\u003cstrong data-end=\"1313\" data-start=\"1299\"\u003eSmoky Char (Blacks)\u003c\/strong\u003e – deep roasted tones with charcoal-like, smoky earthiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1450\" data-start=\"1375\" data-section-id=\"ysxqel\"\u003e\n\u003cp data-end=\"1450\" data-start=\"1377\"\u003e\u003cstrong data-end=\"1392\" data-start=\"1377\"\u003eMild Creamy\/Chalky (Whites)\u003c\/strong\u003e – smooth, soft mineral notes with a creamy clay and chalky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1542\" data-start=\"1451\" data-section-id=\"7mcabe\"\u003e\n\u003cp data-end=\"1542\" data-start=\"1453\"\u003e\u003cstrong data-end=\"1464\" data-start=\"1453\"\u003eCementy (Greys)\u003c\/strong\u003e – bold mineral profile reminiscent of wet cement, limestone and stone dust.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1626\" data-start=\"1543\" data-section-id=\"29gcgo\"\u003e\n\u003cp data-end=\"1626\" data-start=\"1545\"\u003e\u003cstrong data-end=\"1565\" data-start=\"1545\"\u003eIron-Rich Earthy (Reds\/Browns)\u003c\/strong\u003e – rich red-clay depth with metallic, soil-like undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1714\" data-start=\"1627\" data-section-id=\"1k7ige7\"\u003e\n\u003cp data-end=\"1714\" data-start=\"1629\"\u003e\u003cstrong data-end=\"1651\" data-start=\"1629\"\u003eMineral-Rich Terra (Oranges)\u003c\/strong\u003e – layered mineral flavours with dry earth and petrichor notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1714\" data-start=\"1627\" data-section-id=\"1k7ige7\"\u003e\n\u003cstrong\u003eGasoline (Mixed Colours) - \u003c\/strong\u003ea mix of clays that taste like gas\/petrol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1737\" data-start=\"1716\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2015\" data-start=\"1738\"\u003eThese clay shots are perfect for slow tasting and flavour exploration. The powder-dominant texture allows the mineral taste of each blend to come through clearly, while small crumbs add just enough texture to keep the experience interesting without being too hard on the teeth.\u003c\/p\u003e\n\u003ch3 data-end=\"2035\" data-start=\"2017\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2235\" data-start=\"2036\"\u003e\n\u003cli data-end=\"2073\" data-start=\"2036\" data-section-id=\"1ypkaxy\"\u003e\n\u003cp data-end=\"2073\" data-start=\"2038\"\u003eFlavour-focused clay sampler pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2116\" data-start=\"2074\" data-section-id=\"k9vl6q\"\u003e\n\u003cp data-end=\"2116\" data-start=\"2076\"\u003ePowder-heavy texture with crumb pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2146\" data-start=\"2117\" data-section-id=\"10n4dfg\"\u003e\n\u003cp data-end=\"2146\" data-start=\"2119\"\u003eGentle on sensitive teeth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2194\" data-start=\"2147\" data-section-id=\"11l2fhe\"\u003e\n\u003cp data-end=\"2194\" data-start=\"2149\"\u003eIdeal for tasting new clay flavour profiles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2235\" data-start=\"2195\" data-section-id=\"15ftgkz\"\u003e\n\u003cp data-end=\"2235\" data-start=\"2197\"\u003eConvenient Kraft shot-sized containers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2258\" data-start=\"2237\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2904\" data-start=\"2260\"\u003e\n\u003cli data-end=\"2288\" data-start=\"2260\" data-section-id=\"4dd6d2\"\u003e\n\u003cp data-end=\"2288\" data-start=\"2262\"\u003e\u003cstrong data-end=\"2271\" data-start=\"2262\"\u003eSize:\u003c\/strong\u003e Kraft shot pot\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2323\" data-start=\"2289\" data-section-id=\"e0jem0\"\u003e\n\u003cp data-end=\"2323\" data-start=\"2291\"\u003e\u003cstrong data-end=\"2302\" data-start=\"2291\"\u003eWeight:\u003c\/strong\u003e 50g or 75g options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2366\" data-start=\"2324\" data-section-id=\"5fg8e4\"\u003e\n\u003cp data-end=\"2366\" data-start=\"2326\"\u003e\u003cstrong data-end=\"2336\" data-start=\"2326\"\u003eShape:\u003c\/strong\u003e Powder with crumb fragments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2447\" data-start=\"2367\" data-section-id=\"1jo5ox0\"\u003e\n\u003cp data-end=\"2447\" data-start=\"2369\"\u003e\u003cstrong data-end=\"2380\" data-start=\"2369\"\u003eColour:\u003c\/strong\u003e Varies by flavour profile (light cream to deep earthy red\/brown)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2495\" data-start=\"2448\" data-section-id=\"18pc4mc\"\u003e\n\u003cp data-end=\"2495\" data-start=\"2450\"\u003e\u003cstrong data-end=\"2462\" data-start=\"2450\"\u003eTexture:\u003c\/strong\u003e Fine powder with crumb texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2537\" data-start=\"2496\" data-section-id=\"1gu99jw\"\u003e\n\u003cp data-end=\"2537\" data-start=\"2498\"\u003e\u003cstrong data-end=\"2516\" data-start=\"2498\"\u003eCrunch Factor:\u003c\/strong\u003e Low to mild crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2637\" data-start=\"2538\" data-section-id=\"qozw8r\"\u003e\n\u003cp data-end=\"2637\" data-start=\"2540\"\u003e\u003cstrong data-end=\"2558\" data-start=\"2540\"\u003eTaste Profile:\u003c\/strong\u003e Smoky, creamy, cementy, iron-rich earthy, or mineral-rich depending on blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2694\" data-start=\"2638\" data-section-id=\"1k406ms\"\u003e\n\u003cp data-end=\"2694\" data-start=\"2640\"\u003e\u003cstrong data-end=\"2656\" data-start=\"2640\"\u003eIngredients:\u003c\/strong\u003e Natural clay blends and clay crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2752\" data-start=\"2695\" data-section-id=\"l2o5zo\"\u003e\n\u003cp data-end=\"2752\" data-start=\"2697\"\u003e\u003cstrong data-end=\"2719\" data-start=\"2697\"\u003eCountry of Origin:\u003c\/strong\u003e Varies depending on clay blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2776\" data-start=\"2753\" data-section-id=\"zo3l4z\"\u003e\n\u003cp data-end=\"2776\" data-start=\"2755\"\u003e\u003cstrong data-end=\"2766\" data-start=\"2755\"\u003eVendor:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e Varies depending on clay blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2904\" data-start=\"2777\" data-section-id=\"azai26\"\u003e\n\u003cp data-end=\"2904\" data-start=\"2779\"\u003e\u003cstrong data-end=\"2808\" data-start=\"2779\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by traditional earth and mineral clay profiles enjoyed in geophagy cultures worldwide.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2922\" data-start=\"2906\" data-section-id=\"1ajl8cl\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3285\" data-start=\"2923\"\u003e\u003cem\u003eThis product is made from natural earth materials and is intended for sensory and hobby use. Natural clay products may vary in colour, flavour, texture, and hardness from batch to batch. Small stones, grit, or mineral fragments may occasionally occur due to the natural origin of the clay. Please consume responsibly and discontinue use if any discomfort occurs.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g \/ Smoky Char","offer_id":53520883155271,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Mild Creamy\/Chalky","offer_id":53520883188039,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"50g \/ Cementy","offer_id":53520883220807,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"50g \/ Iron-Rich Earthy","offer_id":53520883253575,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"50g \/ Mineral-Rich Terra","offer_id":53520883286343,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Gasoline","offer_id":53609969353031,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Smoky Char","offer_id":53520883319111,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Mild Creamy\/Chalky","offer_id":53520883351879,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Cementy","offer_id":53520883384647,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Iron-Rich Earthy","offer_id":53520883417415,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Mineral-Rich Terra","offer_id":53520883450183,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Gasoline","offer_id":53609969385799,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_7ede38a2-a304-4cf6-9a62-19c8ee496b73.png?v=1773532393"},{"product_id":"chinese-original-loess-coming-soon","title":"Chinese Original Loess - Mildy Earthy Chinese natural edible sandy clay\/dirt chunks","description":"\u003cp data-start=\"114\" data-end=\"136\"\u003e\u003cstrong data-start=\"114\" data-end=\"134\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"138\" data-end=\"723\"\u003eOriginal Chinese Loess is a premium edible clay sourced directly from the fertile loess plateaus of China. This clay delivers a quintessentially earthy experience, offering the authentic taste and aroma of raw, damp topsoil with the subtle essence of petrichor. Each piece presents a soft, powdery texture with a medium crunch that gently melts into a smooth, creamy, and faintly mineral finish. Its naturally yellowish-brown hue and slightly chalky surface reflect the rich mineral content and traditional origins of this distinctive loess clay.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"931\"\u003e\u003cstrong data-start=\"725\" data-end=\"745\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"745\" data-end=\"748\"\u003ePowdery, fine-grained, and medium crunchy; melts effortlessly in the mouth with a soft, chalky finish. Minimal to no grit ensures a smooth texture journey from first bite to finish.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"1070\"\u003e\u003cstrong data-start=\"933\" data-end=\"950\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"950\" data-end=\"953\"\u003eDeep, rustic, earthy flavours with strong notes of \"earth after rain\", damp topsoil, and subtle mineral undertones.\u003c\/p\u003e\n\u003cp data-start=\"1072\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1091\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"1091\" data-end=\"1094\"\u003eIdeal for those seeking a classic, authentic clay taste and texture. Delivers a balanced, natural earthy crunch that slowly dissolves, highlighting the subtle complexity of traditional Chinese loess.\u003c\/p\u003e\n\u003cp data-start=\"1297\" data-end=\"1315\"\u003e\u003cstrong data-start=\"1297\" data-end=\"1313\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1316\" data-end=\"1493\"\u003e\n\u003cli data-section-id=\"1f05twa\" data-start=\"1316\" data-end=\"1360\"\u003e\n\u003cp data-start=\"1318\" data-end=\"1360\"\u003eSoft, powdery yet medium crunchy texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hka2q3\" data-start=\"1361\" data-end=\"1412\"\u003e\n\u003cp data-start=\"1363\" data-end=\"1412\"\u003eRustic, earthy aroma reminiscent of wet topsoil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1avia90\" data-start=\"1413\" data-end=\"1446\"\u003e\n\u003cp data-start=\"1415\" data-end=\"1446\"\u003eSmooth, creamy mineral finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1gd46tj\" data-start=\"1447\" data-end=\"1493\"\u003e\n\u003cp data-start=\"1449\" data-end=\"1493\"\u003eMinimal grit for a refined clay experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1495\" data-end=\"1516\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1514\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1517\" data-end=\"1970\"\u003e\n\u003cli data-section-id=\"yoc5i5\" data-start=\"1517\" data-end=\"1549\"\u003e\n\u003cp data-start=\"1519\" data-end=\"1549\"\u003e\u003cstrong data-start=\"1519\" data-end=\"1528\"\u003eSize:\u003c\/strong\u003e Small, firm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1550\" data-end=\"1570\"\u003e\n\u003cp data-start=\"1552\" data-end=\"1570\"\u003e\u003cstrong data-start=\"1552\" data-end=\"1563\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yci6q1\" data-start=\"1571\" data-end=\"1611\"\u003e\n\u003cp data-start=\"1573\" data-end=\"1611\"\u003e\u003cstrong data-start=\"1573\" data-end=\"1583\"\u003eShape:\u003c\/strong\u003e Irregular, natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"cgiyi8\" data-start=\"1612\" data-end=\"1652\"\u003e\n\u003cp data-start=\"1614\" data-end=\"1652\"\u003e\u003cstrong data-start=\"1614\" data-end=\"1625\"\u003eColour:\u003c\/strong\u003e Yellowish-brown to beige\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1os2wag\" data-start=\"1653\" data-end=\"1708\"\u003e\n\u003cp data-start=\"1655\" data-end=\"1708\"\u003e\u003cstrong data-start=\"1655\" data-end=\"1667\"\u003eTexture:\u003c\/strong\u003e Powdery, fine-grained, slightly chalky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qbjxib\" data-start=\"1709\" data-end=\"1738\"\u003e\n\u003cp data-start=\"1711\" data-end=\"1738\"\u003e\u003cstrong data-start=\"1711\" data-end=\"1729\"\u003eCrunch Factor:\u003c\/strong\u003e Medium\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1h9o1hp\" data-start=\"1739\" data-end=\"1811\"\u003e\n\u003cp data-start=\"1741\" data-end=\"1811\"\u003e\u003cstrong data-start=\"1741\" data-end=\"1759\"\u003eTaste Profile:\u003c\/strong\u003e Raw topsoil, damp earth, petrichor, chalky finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"i7k6ny\" data-start=\"1812\" data-end=\"1856\"\u003e\n\u003cp data-start=\"1814\" data-end=\"1856\"\u003e\u003cstrong data-start=\"1814\" data-end=\"1830\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Loess Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eth12i\" data-start=\"1857\" data-end=\"1889\"\u003e\n\u003cp data-start=\"1859\" data-end=\"1889\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1881\"\u003eCountry of Origin:\u003c\/strong\u003e China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7ovkq\" data-start=\"1890\" data-end=\"1914\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1914\"\u003e\u003cstrong data-start=\"1892\" data-end=\"1903\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9sx988\" data-start=\"1915\" data-end=\"1970\"\u003e\n\u003cp data-start=\"1917\" data-end=\"1970\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1946\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Chinese Loess Plateau\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":53978636091719,"sku":null,"price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53978630095175,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978630127943,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978630160711,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"chinese-baked-loess-balls-natural-eddible-clay-filled","title":"Chinese Baked Loess Filled Balls - Smoky Chinese Loess Spheres filled with Chinese Clay Crumbs","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eChinese Baked Loess Balls are artisan-crafted loess clay treats known for their compact dusty texture, smooth melt-down, and deeply atmospheric earthy flavour. Made from baked Chinese loess clay and shaped into rounded ball forms, these pieces deliver a satisfying medium snap before breaking into a fine, powdery consistency that melts effortlessly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike traditional loess bars or chunks, these baked spheres develop a richer, darker profile through the baking process. The flavour combines classic loess earthiness with subtle smoky notes, damp soil character, and gentle natural sweetness. Notes of wet land, freshly turned earth, and cool basement-like minerals create a layered sensory experience that feels both grounding and comforting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture remains clean and grit-free throughout, transforming from a compact dust-like bite into a smooth, velvety finish without sticking. Traditionally inspired by the mineral-rich loess deposits of northern China, these baked clay balls offer a unique take on a classic loess experience, prized for their balance of earthy depth, dusty crunch, and melt-in-the-mouth softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Compact dusty snap with smooth powdery melt\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy loess, damp soil, smoky minerals, subtle sweetness, basement notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇨🇳 China, Loess Plateau\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loess enthusiasts, earthy flavour lovers, ASMR sessions, smooth texture seekers\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A compact baked loess clay that transitions from a satisfying dusty snap into a silky, grit-free melt with rich earthy complexity\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp dusty crack\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes intensely earthy with amplified damp-soil aroma and soft muddy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wet land, petrichor, basement minerals, dusty earth, light smoke\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 260-290g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rounded balls \/ moon cake-style spheres\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Yellow-brown to warm earthy tan\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Baked Chinese Loess Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rou Ding\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sourced from the mineral-rich Chinese Loess Plateau, where wind-deposited loess soils have accumulated over thousands of years. Loess clays are prized for their soft, powdery texture, distinctive petrichor aroma, and smooth melt-down characteristics.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eShipping note\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnfortunately, some of our Chinese clay items have not travelled particularly well during international shipping. Due to the naturally fragile and powdery nature of loess clay, many pieces arrived cracked or broken during transit. Rather than discard these beautiful clays, we now offer certain varieties in broken pieces, fragments, or crumb form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe texture, flavour, aroma, and overall sensory experience remain exactly the same. In many cases, the broken pieces are actually easier to enjoy, allowing you to experience the same authentic Chinese loess character without needing to break larger pieces yourself.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53541428756807,"sku":"0302230244","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0f57de49-dedf-4be5-b4ed-bbd79177073e.png?v=1780256252"},{"product_id":"chinese-white-loess-coming-soon","title":"Chinese White Ural - Clean Creamy Chinese natural edible crunchy clay\/dirt chunks","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"104\" data-end=\"122\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"124\" data-end=\"697\"\u003e\u003cstrong data-start=\"124\" data-end=\"136\"\u003eTexture:\u003c\/strong\u003e Smooth, fine-grained, low grit with quick melt\u003cbr data-start=\"183\" data-end=\"186\"\u003e\u003cstrong data-start=\"186\" data-end=\"204\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"220\" data-end=\"223\"\u003e\u003cstrong data-start=\"223\" data-end=\"233\"\u003eTaste:\u003c\/strong\u003e Neutral, lightly earthy with subtle chalky dust notes\u003cbr data-start=\"287\" data-end=\"290\"\u003e\u003cstrong data-start=\"290\" data-end=\"302\"\u003eSensory:\u003c\/strong\u003e Quick melt-to-powder finish with a clean, dry coating\u003cbr data-start=\"356\" data-end=\"359\"\u003e\u003cstrong data-start=\"359\" data-end=\"370\"\u003eOrigin:\u003c\/strong\u003e China 🇨🇳, East Asia\u003cbr data-start=\"396\" data-end=\"399\"\u003e\u003cstrong data-start=\"399\" data-end=\"408\"\u003eUses:\u003c\/strong\u003e Ideal for those seeking smooth, low-grit clay with a gentle sensory profile\u003cbr data-start=\"484\" data-end=\"487\"\u003e\u003cstrong data-start=\"487\" data-end=\"507\"\u003eClay Experience:\u003c\/strong\u003e Best suited for those who prefer mild, clean clays with a soft chew and fast melt. Beginner-friendly but still satisfying for experienced users looking for a lighter, less intense option.\u003c\/p\u003e\n\u003chr data-start=\"699\" data-end=\"702\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"704\" data-end=\"726\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"728\" data-end=\"1047\"\u003eChinese White Ural Clay is a refined, pale clay sourced from China’s loess-rich regions, known for producing fine, silty clays with soft, clean profiles. This variety stands out for its minimal grit and gentle character, offering a more subtle and approachable clay experience compared to heavier, mineral-rich types.\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1341\"\u003eThe clay delivers a light crunch followed by a quick transition into a smooth, powdery consistency. Its understated flavour and soft texture make it a versatile option, particularly for those who appreciate a cleaner, less earthy profile without the intensity of deeper loam or smoky clays.\u003c\/p\u003e\n\u003cp data-start=\"1343\" data-end=\"1532\"\u003eRooted in regions historically associated with natural clay consumption, this clay reflects the softer, more refined side of geophagic materials — simple, balanced, and easy to return to.\u003c\/p\u003e\n\u003chr data-start=\"1534\" data-end=\"1537\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1539\" data-end=\"1561\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1563\" data-end=\"1711\"\u003eSoft and fine with very little resistance on the bite. The initial crunch is light and crisp, quickly breaking down into a silky, powdery texture.\u003c\/p\u003e\n\u003cp data-start=\"1713\" data-end=\"1960\"\u003eThere is little to no grit, making the chew smooth and consistent throughout. The clay transitions rapidly from a delicate crunch into a creamy, dry melt, leaving behind a soft chalky coating that lingers lightly on the tongue without heaviness.\u003c\/p\u003e\n\u003chr data-start=\"1962\" data-end=\"1965\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1967\" data-end=\"1986\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1988\" data-end=\"2156\"\u003eMild and clean with a gentle earthy base. The flavour leans towards dry clay and light dust, with subtle chalky undertones rather than deep mineral or metallic notes.\u003c\/p\u003e\n\u003cp data-start=\"2158\" data-end=\"2376\"\u003eThe aroma is soft and understated — more dry earth than damp soil — with a faint powdery scent. As it breaks down, the flavour remains consistent, offering a smooth, neutral profile that doesn’t overwhelm the palate.\u003c\/p\u003e\n\u003chr data-start=\"2378\" data-end=\"2381\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2383\" data-end=\"2408\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2410\" data-end=\"2799\"\u003e\u003cstrong data-start=\"2410\" data-end=\"2421\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"2426\" data-end=\"2429\"\u003e\u003cstrong data-start=\"2429\" data-end=\"2439\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"2464\" data-end=\"2467\"\u003e\u003cstrong data-start=\"2467\" data-end=\"2478\"\u003eColour:\u003c\/strong\u003e Pale white to light beige\u003cbr data-start=\"2504\" data-end=\"2507\"\u003e\u003cstrong data-start=\"2507\" data-end=\"2523\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2586\" data-end=\"2589\"\u003e\u003cstrong data-start=\"2589\" data-end=\"2600\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003cbr data-start=\"2609\" data-end=\"2612\"\u003e\u003cstrong data-start=\"2612\" data-end=\"2641\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Sourced from Chinese loess regions, where fine sedimentary clays have long been associated with traditional earth-based practices and natural material use.\u003c\/p\u003e\n\u003chr data-start=\"2801\" data-end=\"2804\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2806\" data-end=\"2822\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2824\" data-end=\"3035\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3037\" data-end=\"3251\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3253\" data-end=\"3478\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3480\" data-end=\"3542\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636321095,"sku":null,"price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53978636353863,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978636386631,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978636419399,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"white-turkestan-natural-edible-clay","title":"White Turkestan – Fresh Kazakh natural edible crunchy clay\/dirt chunks","description":"\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"78\" data-end=\"973\"\u003eWhite Turkestan is a natural Kazakh clay known for its medium dusty crunch and clean mineral-rich earthy profile. These irregular natural chunks deliver a satisfying sensory experience with notes of fresh spring water, damp soil, light mineral bitterness, and soft rain-soaked earth, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a dusty-to-creamy finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with Central Asian clay traditions and Turkestan-region earth materials, this clay is valued for its grounding texture, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"975\" data-end=\"990\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"992\" data-end=\"1612\"\u003e\u003cstrong data-start=\"992\" data-end=\"1004\"\u003eTexture:\u003c\/strong\u003e Dusty medium crunch with creamy silky melt-down\u003cbr data-start=\"1052\" data-end=\"1055\"\u003e\u003cstrong data-start=\"1055\" data-end=\"1065\"\u003eTaste:\u003c\/strong\u003e Clean earthy minerals with damp soil and fresh rainwater notes\u003cbr data-start=\"1128\" data-end=\"1131\"\u003e\u003cstrong data-start=\"1131\" data-end=\"1149\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1160\" data-end=\"1163\"\u003e\u003cstrong data-start=\"1163\" data-end=\"1174\"\u003eOrigin:\u003c\/strong\u003e 🇰🇿 Kazakhstan, Turkestan region\u003cbr data-start=\"1208\" data-end=\"1211\"\u003e\u003cstrong data-start=\"1211\" data-end=\"1224\"\u003eBest for:\u003c\/strong\u003e ASMR lovers, slow sensory enjoyment, beginners, creamy clay enthusiasts\u003cbr data-start=\"1296\" data-end=\"1299\"\u003e\u003cstrong data-start=\"1299\" data-end=\"1319\"\u003eClay experience:\u003c\/strong\u003e A balanced sensory clay that transitions from soft crunch to smooth creamy melt with a clean earthy finish.\u003cbr data-start=\"1427\" data-end=\"1430\"\u003e\u003cstrong data-start=\"1430\" data-end=\"1445\"\u003eASMR level:\u003c\/strong\u003e Dusty crack\u003cbr data-start=\"1457\" data-end=\"1460\"\u003e\u003cstrong data-start=\"1460\" data-end=\"1482\"\u003eHydration texture:\u003c\/strong\u003e Becomes creamy, silky, and slightly sticky when dampened\u003cbr data-start=\"1539\" data-end=\"1542\"\u003e\u003cstrong data-start=\"1542\" data-end=\"1558\"\u003eAroma notes:\u003c\/strong\u003e Rainwater, damp earth, dusty minerals, soft petrichor\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1614\" data-end=\"1632\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1634\" data-end=\"2172\"\u003e\u003cstrong data-start=\"1634\" data-end=\"1645\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"1650\" data-end=\"1653\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1663\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1688\" data-end=\"1691\"\u003e\u003cstrong data-start=\"1691\" data-end=\"1702\"\u003eColour:\u003c\/strong\u003e Soft white to pale cream with natural variation\u003cbr data-start=\"1750\" data-end=\"1753\"\u003e\u003cstrong data-start=\"1753\" data-end=\"1769\"\u003eIngredients:\u003c\/strong\u003e 100% Natural White Turkestan Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1857\" data-end=\"1860\"\u003e\u003cstrong data-start=\"1891\" data-end=\"1920\"\u003eTraditional clay origins:\u003c\/strong\u003e Clays from the Turkestan region have long been appreciated for their clean mineral profile, soft earthy flavour, and smooth meltable texture within traditional geophagia practices and earth-based sensory traditions.\u003cbr data-start=\"2136\" data-end=\"2139\"\u003e\u003cstrong data-start=\"2139\" data-end=\"2155\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2174\" data-end=\"2187\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2189\" data-end=\"2572\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53561411928391,"sku":"0303130100","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/White_Turkestan_8541424a-594f-408c-a060-7f0d3eb2539a.png?v=1774727048"},{"product_id":"blue-clay-lazurit-edible-ukranian-clay-for-pica-geophagia-coming-soon","title":"Blue Clay Lazurit - Ukrainian natural edible crunchy clay\/dirt chunks","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"114\" data-end=\"140\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"118\" data-end=\"138\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"141\" data-end=\"640\"\u003eBlue Clay Lazurit is a striking, mineral-rich clay sourced from the ecologically clean regions of Ukraine, known for its purity and naturally smooth composition. This medium-hard, monolithic clay offers a deeply satisfying crunch that transitions into a rich, creamy melt, making it both bold and refined in its experience. Carefully hand-cleaned using gentle, non-invasive techniques, Lazurit retains its natural integrity while delivering a clean, comfortable chew that doesn’t cling to the teeth.\u003c\/p\u003e\n\u003chr data-start=\"642\" data-end=\"645\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"647\" data-end=\"673\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"651\" data-end=\"671\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"674\" data-end=\"906\"\u003eExpect a firm, medium-hard bite with a solid, monolithic structure. The initial crunch is clean and controlled — never brittle — breaking down into a dense, fatty consistency that smoothly melts away without leaving grit or residue.\u003c\/p\u003e\n\u003chr data-start=\"908\" data-end=\"911\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"913\" data-end=\"936\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"917\" data-end=\"934\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"937\" data-end=\"1188\"\u003eLazurit delivers a full-bodied earthy profile with a distinctive edge. Think deep mineral soil layered with subtle notes of fresh asphalt after rain — that slightly smoky, petrichor-rich scent that lingers just enough to intrigue without overpowering.\u003c\/p\u003e\n\u003chr data-start=\"1190\" data-end=\"1193\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1195\" data-end=\"1220\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1199\" data-end=\"1218\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1221\" data-end=\"1492\"\u003eThis is one for those who enjoy a balanced journey — from structured crunch to creamy melt. The non-sticky texture makes it especially comfortable for longer sessions, while the bold yet clean flavour keeps each bite interesting. Smooth, grounding, and quietly addictive.\u003c\/p\u003e\n\u003chr data-start=\"1494\" data-end=\"1497\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1499\" data-end=\"1519\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1503\" data-end=\"1519\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1520\" data-end=\"1766\"\u003e\n\u003cli data-section-id=\"xonar7\" data-start=\"1520\" data-end=\"1560\"\u003e\n\u003cp data-start=\"1522\" data-end=\"1560\"\u003eMedium-hard, monolithic clay texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p0w877\" data-start=\"1561\" data-end=\"1599\"\u003e\n\u003cp data-start=\"1563\" data-end=\"1599\"\u003eClean crunch with smooth melt-down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mao8n7\" data-start=\"1600\" data-end=\"1635\"\u003e\n\u003cp data-start=\"1602\" data-end=\"1635\"\u003eNon-sticky and comfortable chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ybdv3n\" data-start=\"1636\" data-end=\"1664\"\u003e\n\u003cp data-start=\"1638\" data-end=\"1664\"\u003eNo grittiness or residue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"17u8u6l\" data-start=\"1665\" data-end=\"1711\"\u003e\n\u003cp data-start=\"1667\" data-end=\"1711\"\u003eHand-cleaned to preserve natural structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"x85szi\" data-start=\"1712\" data-end=\"1766\"\u003e\n\u003cp data-start=\"1714\" data-end=\"1766\"\u003eSourced from ecologically clean regions in Ukraine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1768\" data-end=\"1771\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1773\" data-end=\"1796\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1777\" data-end=\"1796\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1797\" data-end=\"2314\"\u003e\n\u003cli data-section-id=\"1si10lb\" data-start=\"1797\" data-end=\"1834\"\u003e\n\u003cp data-start=\"1799\" data-end=\"1834\"\u003e\u003cstrong data-start=\"1799\" data-end=\"1808\"\u003eSize:\u003c\/strong\u003e Chunked pieces (varies)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1835\" data-end=\"1855\"\u003e\n\u003cp data-start=\"1837\" data-end=\"1855\"\u003e\u003cstrong data-start=\"1837\" data-end=\"1848\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"i7xovx\" data-start=\"1856\" data-end=\"1903\"\u003e\n\u003cp data-start=\"1858\" data-end=\"1903\"\u003e\u003cstrong data-start=\"1858\" data-end=\"1868\"\u003eShape:\u003c\/strong\u003e Natural clods \/ irregular chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"k4xwxa\" data-start=\"1904\" data-end=\"1934\"\u003e\n\u003cp data-start=\"1906\" data-end=\"1934\"\u003e\u003cstrong data-start=\"1906\" data-end=\"1917\"\u003eColour:\u003c\/strong\u003e Soft blue-grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1256ask\" data-start=\"1935\" data-end=\"1986\"\u003e\n\u003cp data-start=\"1937\" data-end=\"1986\"\u003e\u003cstrong data-start=\"1937\" data-end=\"1949\"\u003eTexture:\u003c\/strong\u003e Medium-hard, dense, smooth-melting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9fwla9\" data-start=\"1987\" data-end=\"2037\"\u003e\n\u003cp data-start=\"1989\" data-end=\"2037\"\u003e\u003cstrong data-start=\"1989\" data-end=\"2007\"\u003eCrunch Factor:\u003c\/strong\u003e 3 Medium crunch → creamy melt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"cr8hl6\" data-start=\"2038\" data-end=\"2113\"\u003e\n\u003cp data-start=\"2040\" data-end=\"2113\"\u003e\u003cstrong data-start=\"2040\" data-end=\"2058\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, mineral-rich, petrichor, fresh asphalt notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"164z0po\" data-start=\"2114\" data-end=\"2152\"\u003e\n\u003cp data-start=\"2116\" data-end=\"2152\"\u003e\u003cstrong data-start=\"2116\" data-end=\"2132\"\u003eIngredients:\u003c\/strong\u003e Natural blue clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"33u4mg\" data-start=\"2153\" data-end=\"2187\"\u003e\n\u003cp data-start=\"2155\" data-end=\"2187\"\u003e\u003cstrong data-start=\"2155\" data-end=\"2177\"\u003eCountry of Origin:\u003c\/strong\u003e Ukraine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1d53bb0\" data-start=\"2188\" data-end=\"2213\"\u003e\n\u003cp data-start=\"2190\" data-end=\"2213\"\u003e\u003cstrong data-start=\"2190\" data-end=\"2201\"\u003eVendor:\u003c\/strong\u003e UA Chalks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jlreey\" data-start=\"2214\" data-end=\"2314\"\u003e\n\u003cp data-start=\"2216\" data-end=\"2314\"\u003e\u003cstrong data-start=\"2216\" data-end=\"2245\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Ukrainian mineral clay, known for purity and smooth, clean texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":53658720862535,"sku":"03032000911","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53586572476743,"sku":"03032000911","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_31069682-9b93-4731-883a-d84cf491679b.png?v=1774127478"},{"product_id":"dark-grey-clay","title":"Dark Grey Clay - Ukrainian natural edible crunchy clay\/dirt chunks","description":"\u003ch3 data-end=\"125\" data-start=\"99\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"123\" data-start=\"103\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"637\" data-start=\"126\"\u003eDark Grey Clay is a beautifully balanced natural clay, offering a dense structure and medium hardness that delivers both substance and comfort in every bite. Its deep grey tone and naturally velvety surface are enhanced by a delicate coating of fine clay pollen, giving it a soft, almost powdery touch. This clay is crafted by nature to provide a clean, satisfying crunch followed by a smooth, grounded finish, making it a reliable staple for those who enjoy classic earthy profiles with a slightly smoky twist.\u003c\/p\u003e\n\u003chr data-end=\"642\" data-start=\"639\"\u003e\n\u003ch3 data-end=\"670\" data-start=\"644\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"668\" data-start=\"648\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"988\" data-start=\"671\"\u003eA medium-hard clay with a dense, compact body that breaks with a steady, controlled crunch. The velvety outer layer softens the initial bite, while the interior remains firm and structured. It does not stick to the teeth or produce any squeak, offering a clean and comfortable chewing experience from start to finish.\u003c\/p\u003e\n\u003chr data-end=\"993\" data-start=\"990\"\u003e\n\u003ch3 data-end=\"1018\" data-start=\"995\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1016\" data-start=\"999\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1251\" data-start=\"1019\"\u003eExpect a rich raw earth flavour at the forefront — deep, grounding, and full-bodied. This is layered with subtle roasted coal undertones, adding a gentle smokiness that lingers softly without overwhelming the natural soil character.\u003c\/p\u003e\n\u003chr data-end=\"1256\" data-start=\"1253\"\u003e\n\u003ch3 data-end=\"1283\" data-start=\"1258\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1281\" data-start=\"1262\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1584\" data-start=\"1284\"\u003eDark Grey Clay is all about consistency and ease. From its soft-touch exterior to its clean crunch and smooth breakdown, it offers a fuss-free, satisfying session. Ideal for those who appreciate earthy depth without grit or stickiness, and who enjoy a slightly smoky edge to round out the experience.\u003c\/p\u003e\n\u003chr data-end=\"1589\" data-start=\"1586\"\u003e\n\u003ch3 data-end=\"1611\" data-start=\"1591\" data-section-id=\"pm8yra\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1611\" data-start=\"1595\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1851\" data-start=\"1612\"\u003e\n\u003cli data-end=\"1649\" data-start=\"1612\" data-section-id=\"jqs45s\"\u003eMedium-hard, dense clay structure\u003c\/li\u003e\n\u003cli data-end=\"1702\" data-start=\"1650\" data-section-id=\"1ymqy6t\"\u003eVelvety surface with natural clay pollen coating\u003c\/li\u003e\n\u003cli data-end=\"1748\" data-start=\"1703\" data-section-id=\"y94226\"\u003eClean crunch with no squeak or stickiness\u003c\/li\u003e\n\u003cli data-end=\"1777\" data-start=\"1749\" data-section-id=\"68d1uj\"\u003eSmooth, comfortable chew\u003c\/li\u003e\n\u003cli data-end=\"1816\" data-start=\"1778\" data-section-id=\"1mzwktn\"\u003eSubtle smoky undertones in flavour\u003c\/li\u003e\n\u003cli data-end=\"1851\" data-start=\"1817\" data-section-id=\"8b0yco\"\u003eNaturally rich, earthy profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1856\" data-start=\"1853\"\u003e\n\u003ch3 data-end=\"1881\" data-start=\"1858\" data-section-id=\"o9mgun\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1881\" data-start=\"1862\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2420\" data-start=\"1882\"\u003e\n\u003cli data-end=\"1919\" data-start=\"1882\" data-section-id=\"1si10lb\"\u003e\n\u003cstrong data-end=\"1893\" data-start=\"1884\"\u003eSize:\u003c\/strong\u003e Chunked pieces (varies)\u003c\/li\u003e\n\u003cli data-end=\"1955\" data-start=\"1920\" data-section-id=\"1ruhnt7\"\u003e\n\u003cstrong data-end=\"1933\" data-start=\"1922\"\u003eWeight:\u003c\/strong\u003e Varies (selectable)\u003c\/li\u003e\n\u003cli data-end=\"2003\" data-start=\"1956\" data-section-id=\"i7xovx\"\u003e\n\u003cstrong data-end=\"1968\" data-start=\"1958\"\u003eShape:\u003c\/strong\u003e Natural clods \/ irregular chunks\u003c\/li\u003e\n\u003cli data-end=\"2029\" data-start=\"2004\" data-section-id=\"106b0pb\"\u003e\n\u003cstrong data-end=\"2017\" data-start=\"2006\"\u003eColour:\u003c\/strong\u003e Dark grey\u003c\/li\u003e\n\u003cli data-end=\"2083\" data-start=\"2030\" data-section-id=\"tbmugg\"\u003e\n\u003cstrong data-end=\"2044\" data-start=\"2032\"\u003eTexture:\u003c\/strong\u003e Medium-hard, dense, velvety exterior\u003c\/li\u003e\n\u003cli data-end=\"2133\" data-start=\"2084\" data-section-id=\"1nkgqgk\"\u003e\n\u003cstrong data-end=\"2104\" data-start=\"2086\"\u003eCrunch Factor:\u003c\/strong\u003e Medium crunch, clean break\u003c\/li\u003e\n\u003cli data-end=\"2216\" data-start=\"2134\" data-section-id=\"rcl4hu\"\u003e\n\u003cstrong data-end=\"2154\" data-start=\"2136\"\u003eTaste Profile:\u003c\/strong\u003e Raw earth, mineral-rich, roasted coal notes, slightly smoky\u003c\/li\u003e\n\u003cli data-end=\"2250\" data-start=\"2217\" data-section-id=\"15guhlu\"\u003e\n\u003cstrong data-end=\"2235\" data-start=\"2219\"\u003eIngredients:\u003c\/strong\u003e Natural clay\u003c\/li\u003e\n\u003cli data-end=\"2291\" data-start=\"2251\" data-section-id=\"kpkc5s\"\u003e\n\u003cstrong data-end=\"2275\" data-start=\"2253\"\u003eCountry of Origin:\u003c\/strong\u003e Ukraine\u003c\/li\u003e\n\u003cli data-end=\"2321\" data-start=\"2292\" data-section-id=\"10q5q4h\"\u003e\n\u003cstrong data-end=\"2305\" data-start=\"2294\"\u003eVendor:\u003c\/strong\u003e UA Chalks\u003c\/li\u003e\n\u003cli data-end=\"2420\" data-start=\"2322\" data-section-id=\"1ovu27z\"\u003e\n\u003cstrong data-end=\"2353\" data-start=\"2324\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Natural mineral clay, valued for smooth texture and earthy depth\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53658190348615,"sku":"03032000922","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53586571428167,"sku":"03032000921","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_d4b06261-f11d-46af-af96-a06d2b984803.png?v=1774136314"},{"product_id":"red-nak-pink-nak-flowers-natural-edible-clay-treats","title":"Red Nak Pink Nak Flowers - Earthy Indian edible clay\/dirt treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"The perfect balance of bold Red Nak crunch and creamy Pink Nak melt\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nak Pink Nak Flowers are a natural Indian clay blend known for their balanced crunchy texture and rich mineral flavour profile. These handcrafted flower-shaped treats combine the bold, iron-rich character of Red Nakumatt with the softer, creamier qualities of Pink Nakumatt, creating a beautifully layered sensory experience. Each piece delivers a satisfying crisp bite with notes of wet cement, fresh petrichor, iron-rich earth, smoky minerals, and subtle basement tones before melting into a smooth, powdery finish. The texture offers a clean, dry crumble with no gritty residue, making them ideal for those who enjoy both firm crunch and soft creamy melt. Traditionally inspired by India's long-standing appreciation of Nakumatt clays and handcrafted earth treats.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp medium crunch with a soft, powdery crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wet cement, petrichor, iron-rich minerals, smoky earth and subtle basement notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt enthusiasts, ASMR, experienced clay lovers, and those who enjoy balanced textures\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A perfectly balanced blend of Red and Pink Nakumatt that starts with a satisfying snap before melting into a smooth, creamy mineral crumble.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dusty crack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a silky, creamy paste while maintaining its rich earthy mineral character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh rain, wet cement, iron-rich soil, smoky minerals, dusty basement\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 100 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Handcrafted flower-shaped treats\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural red to soft pink with subtle mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay and Pink Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red and Pink Nakumatt are two of India's most recognised traditional clays, each prized for its unique sensory qualities. Red Nakumatt is celebrated for its bold iron-rich crunch, while Pink Nakumatt is appreciated for its softer, creamier texture. Together they create a balanced clay experience that showcases the diversity of India's traditional earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53571783622983,"sku":"0405090160","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_7bcb8e69-eee0-413e-8ef7-580256e0eec6.png?v=1774815083"},{"product_id":"blue-cambrian-clay-edible-ukranian-clay-for-pica-geophagia-coming-soon","title":"Blue \"Cambrian\" Clay - Ukrainian natural edible crunchy clay\/dirt chunks","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"136\" data-end=\"162\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"140\" data-end=\"160\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"163\" data-end=\"669\"\u003eBlue “Cambrian” Clay is a distinctive mineral-rich clay sourced from environmentally clean deposits in Ukraine, celebrated for its smooth composition and naturally fresh, damp-earth character. With its soft blue-grey tone and refined structure, this clay delivers a balanced experience that leans into both comfort and depth — offering a gentle crunch followed by a creamy, velvety melt. Its clean, grounded profile makes it a go-to for those who enjoy subtle, rain-soaked earth flavours without heaviness.\u003c\/p\u003e\n\u003chr data-start=\"671\" data-end=\"674\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"676\" data-end=\"702\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"680\" data-end=\"700\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"703\" data-end=\"985\"\u003eFirm yet smooth, this clay offers a light to medium crunch that breaks cleanly without resistance. As it softens, it transitions into a silky, creamy consistency that melts evenly in the mouth, leaving little to no grit behind. The overall feel is soft, cohesive, and easy to enjoy.\u003c\/p\u003e\n\u003chr data-start=\"987\" data-end=\"990\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"992\" data-end=\"1015\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"996\" data-end=\"1013\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1016\" data-end=\"1280\"\u003eExpect a fresh, damp-earth flavour profile — reminiscent of wet soil, cool clay, and rain-soaked ground. The taste is clean and mineral-forward, with soft notes of wet concrete and a gentle, natural earthiness that lingers lightly without any harsh or smoky edges.\u003c\/p\u003e\n\u003chr data-start=\"1282\" data-end=\"1285\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1287\" data-end=\"1312\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1291\" data-end=\"1310\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1313\" data-end=\"1650\"\u003eBlue “Cambrian” Clay is all about calm, grounding enjoyment. The light crunch and smooth melt create a relaxed, easy session, ideal for those who prefer softer textures and fresh, airy earth tones. It’s subtle, clean, and quietly satisfying — the kind of clay you reach for when you want something effortless yet still full of character.\u003c\/p\u003e\n\u003chr data-start=\"1652\" data-end=\"1655\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1657\" data-end=\"1677\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1661\" data-end=\"1677\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1678\" data-end=\"1914\"\u003e\n\u003cli data-section-id=\"1l4mwpo\" data-start=\"1678\" data-end=\"1726\"\u003eLight to medium crunch with smooth breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"srenro\" data-start=\"1727\" data-end=\"1751\"\u003eCreamy, velvety melt\u003c\/li\u003e\n\u003cli data-section-id=\"74y37k\" data-start=\"1752\" data-end=\"1789\"\u003eClean, damp-earth flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"crx2i2\" data-start=\"1790\" data-end=\"1829\"\u003eMinimal grit and non-sticky texture\u003c\/li\u003e\n\u003cli data-section-id=\"cov66b\" data-start=\"1830\" data-end=\"1859\"\u003eMineral-rich natural clay\u003c\/li\u003e\n\u003cli data-section-id=\"1hhp8z6\" data-start=\"1860\" data-end=\"1914\"\u003eSourced from ecologically clean Ukrainian deposits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1916\" data-end=\"1919\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1921\" data-end=\"1944\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1925\" data-end=\"1944\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1945\" data-end=\"2483\"\u003e\n\u003cli data-section-id=\"1si10lb\" data-start=\"1945\" data-end=\"1982\"\u003e\n\u003cstrong data-start=\"1947\" data-end=\"1956\"\u003eSize:\u003c\/strong\u003e Chunked pieces (varies)\u003c\/li\u003e\n\u003cli data-section-id=\"1ruhnt7\" data-start=\"1983\" data-end=\"2018\"\u003e\n\u003cstrong data-start=\"1985\" data-end=\"1996\"\u003eWeight:\u003c\/strong\u003e Varies (selectable)\u003c\/li\u003e\n\u003cli data-section-id=\"i7xovx\" data-start=\"2019\" data-end=\"2066\"\u003e\n\u003cstrong data-start=\"2021\" data-end=\"2031\"\u003eShape:\u003c\/strong\u003e Natural clods \/ irregular chunks\u003c\/li\u003e\n\u003cli data-section-id=\"1d2sxeo\" data-start=\"2067\" data-end=\"2092\"\u003e\n\u003cstrong data-start=\"2069\" data-end=\"2080\"\u003eColour:\u003c\/strong\u003e Blue-grey\u003c\/li\u003e\n\u003cli data-section-id=\"dbds7y\" data-start=\"2093\" data-end=\"2131\"\u003e\n\u003cstrong data-start=\"2095\" data-end=\"2107\"\u003eTexture:\u003c\/strong\u003e Smooth, firm, velvety\u003c\/li\u003e\n\u003cli data-section-id=\"1ub33t0\" data-start=\"2132\" data-end=\"2191\"\u003e\n\u003cstrong data-start=\"2134\" data-end=\"2152\"\u003eCrunch Factor:\u003c\/strong\u003e Light to medium crunch → creamy melt\u003c\/li\u003e\n\u003cli data-section-id=\"1f64i2n\" data-start=\"2192\" data-end=\"2267\"\u003e\n\u003cstrong data-start=\"2194\" data-end=\"2212\"\u003eTaste Profile:\u003c\/strong\u003e Damp earth, wet soil, mineral-rich, fresh rain notes\u003c\/li\u003e\n\u003cli data-section-id=\"5bowh1\" data-start=\"2268\" data-end=\"2315\"\u003e\n\u003cstrong data-start=\"2270\" data-end=\"2286\"\u003eIngredients:\u003c\/strong\u003e Natural blue Cambrian clay\u003c\/li\u003e\n\u003cli data-section-id=\"33u4mg\" data-start=\"2316\" data-end=\"2350\"\u003e\n\u003cstrong data-start=\"2318\" data-end=\"2340\"\u003eCountry of Origin:\u003c\/strong\u003e Ukraine\u003c\/li\u003e\n\u003cli data-section-id=\"10q5q4h\" data-start=\"2351\" data-end=\"2380\"\u003e\n\u003cstrong data-start=\"2353\" data-end=\"2364\"\u003eVendor:\u003c\/strong\u003e UA Chalks\u003c\/li\u003e\n\u003cli data-section-id=\"168qhax\" data-start=\"2381\" data-end=\"2483\"\u003e\n\u003cstrong data-start=\"2383\" data-end=\"2412\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Cambrian clay deposits, valued for purity and smooth mineral texture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer","offer_id":53658086539591,"sku":"03032000931","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53586566644039,"sku":"03032000931","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_879b1432-1741-44e7-8995-cb279357ce20.png?v=1774444556"},{"product_id":"blue-cambrian-clay-edible-ukranian-clay-for-pica-geophagia-coming-soon-copy","title":"Dark Blue Volcanic Clay - Bulgarian natural edible crunchy clay\/dirt chunks","description":"\u003ch3 data-end=\"191\" data-start=\"165\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"189\" data-start=\"169\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"666\" data-start=\"192\"\u003eDark Blue Volcanic Clay is a striking, mineral-rich clay sourced from a natural spring at the foot of a volcano along the Bulgarian border. With its deep blue-green hue and naturally formed lump structure, this clay delivers a bold yet balanced experience — combining a firm, crackling bite with a smooth, fast-melting finish. Its clean composition and refined texture make it an easy favourite for those who enjoy structured crunch without any lingering grit or stickiness.\u003c\/p\u003e\n\u003chr data-end=\"671\" data-start=\"668\"\u003e\n\u003ch3 data-end=\"699\" data-start=\"673\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"697\" data-start=\"677\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"989\" data-start=\"700\"\u003eThis clay offers a firm, compact structure that produces a satisfying crackle when bitten into. The initial crunch is sharp and defined, quickly softening into a smooth, cohesive paste that melts effortlessly in the mouth. The finish is clean and grain-free, with no sticking to the teeth.\u003c\/p\u003e\n\u003chr data-end=\"994\" data-start=\"991\"\u003e\n\u003ch3 data-end=\"1019\" data-start=\"996\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1017\" data-start=\"1000\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1249\" data-start=\"1020\"\u003eExpect a fresh, mineral-forward earthiness with subtle damp notes and a clean volcanic character. The flavour leans towards cool soil and lightly stony undertones, with a smooth, natural finish that avoids heaviness or smokiness.\u003c\/p\u003e\n\u003chr data-end=\"1254\" data-start=\"1251\"\u003e\n\u003ch3 data-end=\"1281\" data-start=\"1256\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1279\" data-start=\"1260\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1589\" data-start=\"1282\"\u003eDark Blue Volcanic Clay offers a dynamic yet easy-going session — starting with a crisp crackle and transitioning into a silky melt. The lack of grit and clean breakdown make it especially satisfying for longer enjoyment, while the fresh mineral profile keeps the experience light, balanced, and refreshing.\u003c\/p\u003e\n\u003chr data-end=\"1594\" data-start=\"1591\"\u003e\n\u003ch3 data-end=\"1616\" data-start=\"1596\" data-section-id=\"pm8yra\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1616\" data-start=\"1600\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1823\" data-start=\"1617\"\u003e\n\u003cli data-end=\"1643\" data-start=\"1617\" data-section-id=\"1vifszl\"\u003eFirm, crackling crunch\u003c\/li\u003e\n\u003cli data-end=\"1680\" data-start=\"1644\" data-section-id=\"ts228l\"\u003eSmooth, fast melt with no grains\u003c\/li\u003e\n\u003cli data-end=\"1707\" data-start=\"1681\" data-section-id=\"3uo21x\"\u003eNon-sticky, clean chew\u003c\/li\u003e\n\u003cli data-end=\"1745\" data-start=\"1708\" data-section-id=\"5sndb2\"\u003eDistinct blue-green volcanic clay\u003c\/li\u003e\n\u003cli data-end=\"1781\" data-start=\"1746\" data-section-id=\"kgbhvu\"\u003eNaturally formed lump structure\u003c\/li\u003e\n\u003cli data-end=\"1823\" data-start=\"1782\" data-section-id=\"13s09vg\"\u003eSourced from a volcanic spring region\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1828\" data-start=\"1825\"\u003e\n\u003ch3 data-end=\"1853\" data-start=\"1830\" data-section-id=\"o9mgun\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1853\" data-start=\"1834\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2424\" data-start=\"1854\"\u003e\n\u003cli data-end=\"1890\" data-start=\"1854\" data-section-id=\"3t4p7u\"\u003e\n\u003cstrong data-end=\"1865\" data-start=\"1856\"\u003eSize:\u003c\/strong\u003e Natural lumps (varies)\u003c\/li\u003e\n\u003cli data-end=\"1926\" data-start=\"1891\" data-section-id=\"1ruhnt7\"\u003e\n\u003cstrong data-end=\"1904\" data-start=\"1893\"\u003eWeight:\u003c\/strong\u003e Varies (selectable)\u003c\/li\u003e\n\u003cli data-end=\"1975\" data-start=\"1927\" data-section-id=\"rivbx4\"\u003e\n\u003cstrong data-end=\"1939\" data-start=\"1929\"\u003eShape:\u003c\/strong\u003e Irregular clods \/ lump formations\u003c\/li\u003e\n\u003cli data-end=\"2007\" data-start=\"1976\" data-section-id=\"13ucmcu\"\u003e\n\u003cstrong data-end=\"1989\" data-start=\"1978\"\u003eColour:\u003c\/strong\u003e Dark blue-green\u003c\/li\u003e\n\u003cli data-end=\"2052\" data-start=\"2008\" data-section-id=\"z7bp47\"\u003e\n\u003cstrong data-end=\"2022\" data-start=\"2010\"\u003eTexture:\u003c\/strong\u003e Firm, smooth, quick-melting\u003c\/li\u003e\n\u003cli data-end=\"2102\" data-start=\"2053\" data-section-id=\"1d5a19b\"\u003e\n\u003cstrong data-end=\"2073\" data-start=\"2055\"\u003eCrunch Factor:\u003c\/strong\u003e Firm crackle → smooth melt\u003c\/li\u003e\n\u003cli data-end=\"2183\" data-start=\"2103\" data-section-id=\"1jj5czt\"\u003e\n\u003cstrong data-end=\"2123\" data-start=\"2105\"\u003eTaste Profile:\u003c\/strong\u003e Mineral-rich, damp earth, light stony notes, clean finish\u003c\/li\u003e\n\u003cli data-end=\"2226\" data-start=\"2184\" data-section-id=\"1kndogh\"\u003e\n\u003cstrong data-end=\"2202\" data-start=\"2186\"\u003eIngredients:\u003c\/strong\u003e Natural volcanic clay\u003c\/li\u003e\n\u003cli data-end=\"2287\" data-start=\"2227\" data-section-id=\"id8gw6\"\u003e\n\u003cstrong data-end=\"2251\" data-start=\"2229\"\u003eCountry of Origin:\u003c\/strong\u003e Bulgaria (volcanic border region)\u003c\/li\u003e\n\u003cli data-end=\"2317\" data-start=\"2288\" data-section-id=\"10q5q4h\"\u003e\n\u003cstrong data-end=\"2301\" data-start=\"2290\"\u003eVendor:\u003c\/strong\u003e UA Chalks\u003c\/li\u003e\n\u003cli data-end=\"2424\" data-start=\"2318\" data-section-id=\"11pu5ls\"\u003e\n\u003cstrong data-end=\"2349\" data-start=\"2320\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Volcanic spring clay, valued for purity and smooth, fast-melting texture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer","offer_id":53658722468167,"sku":"03032000942","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53586609275207,"sku":"03032000941","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b3fbcb46-c475-4cac-8451-225279f18c67.png?v=1774445315"},{"product_id":"latin-american-clay-dusts-and-powders-for-diy-treats","title":"Latin American Clay Crumbs, Dusts and Powders for DIY Treats - Earthy DIY Clay Blends","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"71\" data-end=\"85\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"87\" data-end=\"917\"\u003eLatin American Clay Crumbs are natural Mexican and Colombian clay blends known for their soft dusty textures and customisable earthy mineral profiles. This mixed collection of fine powders, crumbs, and soft fragments delivers a satisfying sensory experience with notes of dry minerals, baked clay, warm terracotta, dusty earth, and gentle roasted soil, making it especially popular among lovers of tactile clay textures, ASMR experiences, and hands-on sensory blending. The texture ranges from ultra-soft dust to lightly crunchy crumb inclusions, allowing enthusiasts to press, coat, mix, or customise their own clay creations and sensory combinations. Inspired by traditional Latin American earth clays and terracotta materials, these blends are valued for their versatility, grounding aroma, and personalised texture experience.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"919\" data-end=\"934\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"936\" data-end=\"1766\"\u003e\u003cstrong data-start=\"936\" data-end=\"948\"\u003eTexture:\u003c\/strong\u003e Fine mineral powders with soft crumbs and optional light crunch variation\u003cbr data-start=\"1022\" data-end=\"1025\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1035\"\u003eTaste:\u003c\/strong\u003e Earthy mineral dust with warm terracotta notes and subtle roasted clay undertones\u003cbr data-start=\"1117\" data-end=\"1120\"\u003e\u003cstrong data-start=\"1120\" data-end=\"1138\"\u003eCrunch factor:\u003c\/strong\u003e 1–3 – Soft to Medium depending on blend and preparation\u003cbr data-start=\"1194\" data-end=\"1197\"\u003e\u003cstrong data-start=\"1197\" data-end=\"1208\"\u003eOrigin:\u003c\/strong\u003e 🇲🇽 Mexico \u0026amp; 🇨🇴 Colombia\u003cbr data-start=\"1236\" data-end=\"1239\"\u003e\u003cstrong data-start=\"1239\" data-end=\"1252\"\u003eBest for:\u003c\/strong\u003e DIY clay treats, texture blending, sensory exploration, collectors, and creative clay enthusiasts\u003cbr data-start=\"1350\" data-end=\"1353\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1373\"\u003eClay experience:\u003c\/strong\u003e A fully customisable clay blend offering everything from soft dusty melts to lightly textured earthy crunches depending on how you prepare and enjoy it.\u003cbr data-start=\"1526\" data-end=\"1529\"\u003e\u003cstrong data-start=\"1529\" data-end=\"1544\"\u003eASMR level:\u003c\/strong\u003e Dusty crackle\u003cbr data-start=\"1558\" data-end=\"1561\"\u003e\u003cstrong data-start=\"1561\" data-end=\"1583\" data-is-only-node=\"\"\u003eHydration texture:\u003c\/strong\u003e Transforms into a smooth muddy clay paste ideal for shaping, pressing, or coating firmer textures\u003cbr data-start=\"1681\" data-end=\"1684\"\u003e\u003cstrong data-start=\"1684\" data-end=\"1700\"\u003eAroma notes:\u003c\/strong\u003e Dry clay dust, terracotta, warm earth, baked minerals, dusty soil\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1768\" data-end=\"1786\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1788\" data-end=\"2606\"\u003e\u003cstrong data-start=\"1788\" data-end=\"1799\"\u003eWeight:\u003c\/strong\u003e Selectable options\u003cbr data-start=\"1818\" data-end=\"1821\"\u003e\u003cstrong data-start=\"1821\" data-end=\"1831\"\u003eShape:\u003c\/strong\u003e Loose crumbs, powders, and natural clay fragments\u003cbr data-start=\"1881\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1884\" data-end=\"1895\"\u003eColour:\u003c\/strong\u003e Mixed earthy tones including pale beige, dusty orange, terracotta brown, and mineral grey\u003cbr data-start=\"1985\" data-end=\"1988\"\u003e\u003cstrong data-start=\"1988\" data-end=\"2004\"\u003eIngredients:\u003c\/strong\u003e Blend of Natural Latin American Clays and Terracotta Clays (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2117\" data-end=\"2120\"\u003e\u003cstrong data-start=\"2120\" data-end=\"2131\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"2148\" data-end=\"2151\"\u003e\u003cstrong data-start=\"2151\" data-end=\"2180\"\u003eTraditional clay origins:\u003c\/strong\u003e Natural clay gathering and earth-based sensory traditions have long existed throughout Mexico and Colombia, where mineral-rich clays and terracotta materials were collected from local environments for practical, artisanal, and personal use. This blend combines multiple regional clay styles into a versatile sensory mix designed for custom texture exploration and hands-on clay creativity.\u003cbr data-start=\"2570\" data-end=\"2573\"\u003e\u003cstrong data-start=\"2573\" data-end=\"2589\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2608\" data-end=\"2621\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2623\" data-end=\"3006\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Colombian Panela Powder and Crumbs \/ 50g","offer_id":53725370057031,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Colombian Panela Powder and Crumbs \/ 100g","offer_id":53725370024263,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":true},{"title":"Mexican Barro Dust \/ 50g","offer_id":53615053177159,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican Barro Dust \/ 100g","offer_id":53615053144391,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican Cruijentes (Soft Clay Pot) Powder and Crumbs \/ 50g","offer_id":53615053242695,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican Cruijentes (Soft Clay Pot) Powder and Crumbs \/ 100g","offer_id":53615053209927,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican Cruijentes (Soft Clay Pot) Crumbs \/ 50g","offer_id":54039432724807,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican Cruijentes (Soft Clay Pot) Crumbs \/ 100g","offer_id":54039432757575,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican Cantarito (Clay pot) crumbs and powder \/ 50g","offer_id":53725381427527,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican Cantarito (Clay pot) crumbs and powder \/ 100g","offer_id":53725381460295,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Mexican Koalin Powder and Crumbs \/ 50g","offer_id":53725370581319,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Mexican Koalin Powder and Crumbs \/ 100g","offer_id":53725370548551,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Terrones Powder and Crumbs \/ 50g","offer_id":53985760379207,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Terrones Powder and Crumbs \/ 100g","offer_id":53985760411975,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Clay_Crumbs_and_Powders.png?v=1776436425"},{"product_id":"everest-clay-damp-earthy-indian-clay","title":"Everest Clay - Damp earthy Indian natural edible crunchy clay\/dirt chunks","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A firm earthy crunch that melts into smooth petrichor-rich clay goodness\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverest Clay is a natural Indian clay known for its firm medium crunch and deeply earthy mineral profile. These irregular chunks deliver a satisfying sensory experience with notes of damp soil, petrichor, dusty minerals, fresh earth, and natural clay richness. The texture offers a clean, creamy finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with naturally harvested Indian clays, Everest Clay is valued for its authentic earthy flavour, grounding texture, and rustic sensory appeal. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Firm crunch with a smooth creamy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Earthy, damp soil, dusty minerals, petrichor freshness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Earthy clay lovers, sensory exploration, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience\u003c\/strong\u003e: A rustic clay that begins with a satisfying crunch before transforming into a smooth, creamy texture rich in natural earth character.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level\u003c\/strong\u003e: Soft crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture\u003c\/strong\u003e: Develops deeper damp-earth notes and a softer muddy consistency when moistened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes\u003c\/strong\u003e: Rainwater, petrichor, fresh soil, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular natural chunks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Light brown to earthy beige with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Everest Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional\u003c\/strong\u003e \u003cstrong\u003eclay\u003c\/strong\u003e \u003cstrong\u003eorigins\u003c\/strong\u003e: Everest Clay is sourced from naturally occurring mineral-rich deposits in India, where traditional harvesting methods preserve the clay's authentic flavour and texture. Its earthy profile and natural variability reflect the characteristics of the soil from which it originates, making each batch slightly unique.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested, Vendor claims lab-tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54159564374343,"sku":"03050201461","price":0.59,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53807951446343,"sku":"03050201462","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":53681905566023,"sku":"03050201460","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54159564407111,"sku":"03050201463","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":53681905598791,"sku":"03050201463","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/EverestClay_50a912c0-e26e-418f-9f98-ec916a99383c.png?v=1776415619"},{"product_id":"pink-softy-clay-damp-soil-indian-clay-chunks","title":"Pinky Soft Clay - Damp soil Indian natural edible crunchy clay\/dirt chunks","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"401\"\u003ePinky Softy is a beautifully delicate clay that leans into softness, creaminess, and subtle complexity. Known for its gentle crunch and melt-in-the-mouth finish, this variety is a favourite for those who prefer a smoother, more refined clay experience. Its naturally pink hue adds to its charm, while the flavour delivers a rich earthiness with comforting, rain-soaked undertones.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"403\" data-end=\"422\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"424\" data-end=\"677\"\u003eSoft and dry to the touch, Pinky Softy offers a light-to-medium crunch that quickly dissolves as you chew. It breaks down effortlessly into a fine, creamy paste with no stickiness or grit, creating a smooth and satisfying mouthfeel from start to finish.\u003c\/p\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"679\" data-end=\"695\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"697\" data-end=\"974\"\u003eExpect a deep earthy flavour layered with notes reminiscent of wet cement, basement air, and fresh petrichor. There’s a subtle complexity here—some batches may carry a faint saltiness or even a delicate hint of sweetness, adding a gentle lift to its otherwise grounded profile.\u003c\/p\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"976\" data-end=\"994\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"996\" data-end=\"1258\"\u003ePinky Softy is all about ease and comfort. It doesn’t fight back with hardness or grit—instead, it delivers a soft crunch followed by a silky, melt-away texture. Ideal for slower, more mindful enjoyment, especially for those drawn to creamy, non-intrusive clays.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1260\" data-end=\"1275\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1277\" data-end=\"1474\"\u003e\n\u003cli data-section-id=\"uswd55\" data-start=\"1277\" data-end=\"1319\"\u003eSoft, dry texture with a gentle crunch\u003c\/li\u003e\n\u003cli data-section-id=\"tqe7x6\" data-start=\"1320\" data-end=\"1365\"\u003eQuickly melts into a smooth, creamy paste\u003c\/li\u003e\n\u003cli data-section-id=\"80ufbj\" data-start=\"1366\" data-end=\"1394\"\u003eGrit-free and non-sticky\u003c\/li\u003e\n\u003cli data-section-id=\"fposw\" data-start=\"1395\" data-end=\"1444\"\u003eRich earthy flavour with subtle nuanced notes\u003c\/li\u003e\n\u003cli data-section-id=\"fjr8m6\" data-start=\"1445\" data-end=\"1474\"\u003eNaturally pink-toned clay\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1476\" data-end=\"1494\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1496\" data-end=\"1960\"\u003e\n\u003cli data-section-id=\"rdy08g\" data-start=\"1496\" data-end=\"1531\"\u003e\n\u003cstrong data-start=\"1498\" data-end=\"1507\"\u003eSize:\u003c\/strong\u003e Irregular soft chunks\u003c\/li\u003e\n\u003cli data-section-id=\"lj61ir\" data-start=\"1532\" data-end=\"1575\"\u003e\n\u003cstrong data-start=\"1534\" data-end=\"1545\"\u003eWeight:\u003c\/strong\u003e Available in assorted sizes\u003c\/li\u003e\n\u003cli data-section-id=\"1oy0e4v\" data-start=\"1576\" data-end=\"1615\"\u003e\n\u003cstrong data-start=\"1578\" data-end=\"1588\"\u003eShape:\u003c\/strong\u003e Chunky, breakable pieces\u003c\/li\u003e\n\u003cli data-section-id=\"jodbum\" data-start=\"1616\" data-end=\"1656\"\u003e\n\u003cstrong data-start=\"1618\" data-end=\"1629\"\u003eColour:\u003c\/strong\u003e Soft pink to muted blush\u003c\/li\u003e\n\u003cli data-section-id=\"177hx42\" data-start=\"1657\" data-end=\"1704\"\u003e\n\u003cstrong data-start=\"1659\" data-end=\"1671\"\u003eTexture:\u003c\/strong\u003e Soft, dry, powdery when chewed\u003c\/li\u003e\n\u003cli data-section-id=\"wa1otg\" data-start=\"1705\" data-end=\"1732\"\u003e\n\u003cstrong data-start=\"1707\" data-end=\"1725\"\u003eCrunch Factor:\u003c\/strong\u003e 2 soft\/medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"1djld3e\" data-start=\"1733\" data-end=\"1790\"\u003e\n\u003cstrong data-start=\"1735\" data-end=\"1753\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, petrichor, lightly mineral\u003c\/li\u003e\n\u003cli data-section-id=\"15guhlu\" data-start=\"1791\" data-end=\"1824\"\u003e\n\u003cstrong data-start=\"1793\" data-end=\"1809\"\u003eIngredients:\u003c\/strong\u003e Natural clay\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"1825\" data-end=\"1857\"\u003e\n\u003cstrong data-start=\"1827\" data-end=\"1849\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"10q5q4h\" data-start=\"1858\" data-end=\"1887\"\u003e\n\u003cstrong data-start=\"1860\" data-end=\"1871\"\u003eVendor:\u003c\/strong\u003e Not specified\u003c\/li\u003e\n\u003cli data-section-id=\"5e4t4t\" data-start=\"1888\" data-end=\"1960\"\u003e\n\u003cstrong data-start=\"1890\" data-end=\"1919\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Naturally occurring soft clay deposits\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53681924407623,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53681924440391,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2837a260-9106-452c-8ed0-3c66ca89f2c0.png?v=1776391986"},{"product_id":"yellow-ural-clay-kazakh-ural-clay","title":"Yellow Ural Clay - Nutty Mineral-Rich Kazakh natural edible crunchy clay\/dirt chunks","description":"\u003ch2 data-section-id=\"14at72t\" data-start=\"0\" data-end=\"17\"\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"19\" data-end=\"167\"\u003e\n\u003cstrong data-start=\"19\" data-end=\"31\"\u003eTexture:\u003c\/strong\u003e Dense, monolithic, non-plastic structure with a firm bite, sharp clean snap, and layered flaky breakdown after boiling and re-drying.\u003c\/li\u003e\n\u003cli data-start=\"169\" data-end=\"205\"\u003e\n\u003cstrong data-start=\"169\" data-end=\"187\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003c\/li\u003e\n\u003cli data-start=\"207\" data-end=\"334\"\u003e\n\u003cstrong data-start=\"207\" data-end=\"217\"\u003eTaste:\u003c\/strong\u003e Deeply earthy and mineral-rich with a dusty-after-rain base, soft creamy undertones, and a clean grounding finish.\u003c\/li\u003e\n\u003cli data-start=\"336\" data-end=\"502\"\u003e\n\u003cstrong data-start=\"336\" data-end=\"348\"\u003eSensory:\u003c\/strong\u003e A reactive clay that audibly cracks in boiling water, shifting into thin mineral-like flakes before becoming more fractured and textured once re-dried.\u003c\/li\u003e\n\u003cli data-start=\"504\" data-end=\"546\"\u003e\n\u003cstrong data-start=\"504\" data-end=\"515\"\u003eOrigin:\u003c\/strong\u003e Kazakhstan 🇰🇿, Ural region\u003c\/li\u003e\n\u003cli data-start=\"548\" data-end=\"674\"\u003e\n\u003cstrong data-start=\"548\" data-end=\"557\"\u003eUses:\u003c\/strong\u003e Suited to those who enjoy bold, high-impact textures with evolving preparation stages and strong mineral profiles.\u003c\/li\u003e\n\u003cli data-start=\"676\" data-end=\"836\"\u003e\n\u003cstrong data-start=\"676\" data-end=\"696\"\u003eClay Experience:\u003c\/strong\u003e Best for experienced users who prefer dense, transforming clays with a strong sensory arc; bold, grounding, and highly textural throughout.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"53drpp\" data-start=\"1230\" data-end=\"1251\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"1253\" data-end=\"1611\"\u003eYellow Ural Clay is a naturally occurring mineral clay sourced from the Ural region of Kazakhstan, known for its dense formation and subtle tonal variations ranging from pale yellow to soft blue. Supplied in irregular, unprocessed pieces, it reflects a raw and authentic geological character that highlights its natural origins and traditional clay deposits.\u003c\/p\u003e\n\u003cp data-start=\"1613\" data-end=\"1892\"\u003eWhat sets this clay apart is its responsiveness to heat and drying — it does not remain static in form or texture, instead shifting noticeably through preparation. This creates a layered sensory experience that develops over time rather than delivering a single, uniform profile.\u003c\/p\u003e\n\u003ch3 data-section-id=\"y0ga8t\" data-start=\"1899\" data-end=\"1920\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1922\" data-end=\"2147\"\u003eIn its dry state, Yellow Ural Clay is firm, compact, and monolithic, producing a sharp, clean snap when bitten into. The structure is non-plastic and tightly bound, giving a controlled crumble rather than a powdery breakdown.\u003c\/p\u003e\n\u003cp data-start=\"2149\" data-end=\"2456\"\u003eWhen exposed to boiling water, the clay audibly cracks and fractures into thin, irregular flakes, almost like mineral chips forming under pressure. Once dried again, the texture becomes more fractured and multi-layered, enhancing the tactile complexity and giving a slightly more brittle, structured crunch.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1i2bm5g\" data-start=\"2463\" data-end=\"2481\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2483\" data-end=\"2722\"\u003eThe flavour profile is strongly mineral-led, with a deep earthy base and a distinctive dusty-after-rain character. Subtle creamy, milky undertones emerge in the background, softening the intensity and adding balance to the overall profile.\u003c\/p\u003e\n\u003cp data-start=\"2724\" data-end=\"2972\"\u003eAroma remains clean and grounded, with faint stone-like and dry soil notes that become more pronounced as the clay is chewed. The flavour develops gradually, starting firm and mineral-heavy before settling into a smoother, more muted earthy finish.\u003c\/p\u003e\n\u003ch2 data-section-id=\"9w1huj\" data-start=\"2979\" data-end=\"3003\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3005\" data-end=\"3452\"\u003e\u003cstrong data-start=\"3005\" data-end=\"3016\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"3021\" data-end=\"3024\"\u003e\u003cstrong data-start=\"3024\" data-end=\"3034\"\u003eShape:\u003c\/strong\u003e Irregular chunks\u003cbr data-start=\"3051\" data-end=\"3054\"\u003e\u003cstrong data-start=\"3054\" data-end=\"3065\"\u003eColour:\u003c\/strong\u003e Pale yellow to soft blue variations\u003cbr data-start=\"3101\" data-end=\"3104\"\u003e\u003cstrong data-start=\"3104\" data-end=\"3120\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay or Chalk (No preservatives, additives, or colourings)\u003cbr data-start=\"3192\" data-end=\"3195\"\u003e\u003cstrong data-start=\"3195\" data-end=\"3206\"\u003eVendor:\u003c\/strong\u003e Ural Clay Market\u003cbr data-start=\"3223\" data-end=\"3226\"\u003e\u003cstrong data-start=\"3226\" data-end=\"3255\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Ural clay deposits have historically been associated with natural geophagic earth use across Central Asian and Eurasian regions, valued for their mineral density and distinctive texture profiles\u003c\/p\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53720326111559,"sku":"0309210239","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53720326144327,"sku":"0309210240","price":18.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6f23d8c5-524e-4218-9130-6332457e65c5.png?v=1776385214"},{"product_id":"juhu-nakumatt-mineral-rich-indian-clay","title":"Juhu Nakumatt – Smoky Indian Roasted natural edible crunchy clay\/dirt chunks","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"107\" data-end=\"125\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"127\" data-end=\"607\"\u003e\u003cstrong data-start=\"127\" data-end=\"139\"\u003eTexture:\u003c\/strong\u003e Firm, shard-like crunch with a creamy inner crumble\u003cbr data-start=\"191\" data-end=\"194\"\u003e\u003cstrong data-start=\"194\" data-end=\"212\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"228\" data-end=\"231\"\u003e\u003cstrong data-start=\"231\" data-end=\"241\"\u003eTaste:\u003c\/strong\u003e Deep earthy, smoky with mineral-rich intensity\u003cbr data-start=\"288\" data-end=\"291\"\u003e\u003cstrong data-start=\"291\" data-end=\"303\"\u003eSensory:\u003c\/strong\u003e Cement-like bite with a rich crunch-to-cream transition\u003cbr data-start=\"359\" data-end=\"362\"\u003e\u003cstrong data-start=\"362\" data-end=\"373\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"396\" data-end=\"399\"\u003e\u003cstrong data-start=\"399\" data-end=\"408\"\u003eUses:\u003c\/strong\u003e Ideal for those who enjoy bold, smoky clays with a strong crunch\u003cbr data-start=\"473\" data-end=\"476\"\u003e\u003cstrong data-start=\"476\" data-end=\"496\"\u003eClay Experience:\u003c\/strong\u003e A heavy-hitting, full-bodied clay best suited for experienced users or those craving intense earthy profiles\u003c\/p\u003e\n\u003chr data-start=\"609\" data-end=\"612\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"614\" data-end=\"636\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"638\" data-end=\"874\"\u003eJuhu Nakumatt is one of our hottest-selling clays—and for good reason. Sourced from India and prepared using traditional roasting methods, this naturally pink clay stands out for its depth, intensity, and unmistakable sensory character.\u003c\/p\u003e\n\u003cp data-start=\"876\" data-end=\"1217\"\u003eRecognised within pica and geophagy communities, Nakumatt clays are known for their strong, grounding profiles. The Juhu variation brings a distinctive balance: bold and smoky on the surface, yet surprisingly creamy as it breaks down. Its pinkish tones hint at its mineral richness, while the roasting process enhances both aroma and crunch.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1368\"\u003eThis is not a subtle clay—it’s expressive, weighty, and deeply rooted in traditional preparation techniques that prioritise both texture and flavour.\u003c\/p\u003e\n\u003chr data-start=\"1370\" data-end=\"1373\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1375\" data-end=\"1397\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1399\" data-end=\"1568\"\u003eJuhu Nakumatt delivers a firm, confident crunch right from the first bite. The structure is dense and compact, snapping into small shards that feel sharp and satisfying.\u003c\/p\u003e\n\u003cp data-start=\"1570\" data-end=\"1816\"\u003eAs the pieces break down, the texture evolves into a finer, creamier crumble, softening the intensity without losing its presence. The contrast between the initial shard-like break and the smooth inner melt creates a layered, engaging experience.\u003c\/p\u003e\n\u003cp data-start=\"1818\" data-end=\"1946\"\u003eDespite its strength, it avoids excessive dryness or gumminess—remaining clean, controlled, and consistently crunchy throughout.\u003c\/p\u003e\n\u003chr data-start=\"1948\" data-end=\"1951\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1953\" data-end=\"1972\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1974\" data-end=\"2170\"\u003eFlavour-wise, Juhu Nakumatt is bold and unmistakably earthy. It carries a deep, smoky richness layered with mineral notes often described as metallic or “cement-like”—a hallmark of Nakumatt clays.\u003c\/p\u003e\n\u003cp data-start=\"2172\" data-end=\"2426\"\u003eThe aroma is equally pronounced: roasted, earthy, and slightly smoky, with a grounding warmth that builds as you engage with it. As the clay softens, the flavour rounds out into a creamier, fuller-bodied profile, leaving a lingering, mineral-rich finish.\u003c\/p\u003e\n\u003chr data-start=\"2428\" data-end=\"2431\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2433\" data-end=\"2458\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2460\" data-end=\"2931\"\u003e\u003cstrong data-start=\"2460\" data-end=\"2471\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"2484\" data-end=\"2487\"\u003e\u003cstrong data-start=\"2487\" data-end=\"2497\"\u003eShape:\u003c\/strong\u003e Irregular chunks and shards\u003cbr data-start=\"2525\" data-end=\"2528\"\u003e\u003cstrong data-start=\"2528\" data-end=\"2539\"\u003eColour:\u003c\/strong\u003e Naturally pink with variations from light to deeper roasted tones\u003cbr data-start=\"2605\" data-end=\"2608\"\u003e\u003cstrong data-start=\"2608\" data-end=\"2624\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2687\" data-end=\"2690\"\u003e\u003cstrong data-start=\"2690\" data-end=\"2701\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2711\" data-end=\"2714\"\u003e\u003cstrong data-start=\"2714\" data-end=\"2743\"\u003eTraditional Clay Origins:\u003c\/strong\u003e In India, roasted clays like Nakumatt are prepared using traditional methods that enhance their flavour, aroma, and texture, forming part of long-standing sensory and cultural practices\u003c\/p\u003e\n\u003chr data-start=\"2933\" data-end=\"2936\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2938\" data-end=\"2954\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2956\" data-end=\"3167\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3169\" data-end=\"3383\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3385\" data-end=\"3610\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3612\" data-end=\"3674\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-20g) - 1 per customer only","offer_id":53735986430279,"sku":"03052400044","price":0.59,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53805872415047,"sku":"03052400041","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53735986397511,"sku":"03052400042","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53807599911239,"sku":"03052400043","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_c45f3ca1-d68d-421c-a87a-5d150acdb703.png?v=1778023636"},{"product_id":"pink-nakumatt-indian-edible-clay","title":"Pink Nakumatt Clay - Bestselling Roasted Mineral-rich Indian natural edible crunchy clay\/dirt chunks","description":"\u003ch2 data-end=\"74\" data-start=\"60\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"956\" data-start=\"76\"\u003ePink Nakumatt is a natural Indian clay known for its soft cement-like crunch and refined mineral-rich earthy profile. These irregular roasted clay chunks deliver a satisfying sensory experience with notes of gentle smoke, pale earth minerals, creamy clay softness, and subtle roasted warmth, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth creamy melt with a distinctive non-gritty Nakumatt character appreciated within geophagia and texture-focused communities. Traditionally associated with Indian artisan roasting techniques, Pink Nakumatt is valued for its grounding texture, elegant earthy crunch, and balanced sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-end=\"973\" data-start=\"958\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1625\" data-start=\"975\"\u003e\u003cstrong data-end=\"987\" data-start=\"975\"\u003eTexture:\u003c\/strong\u003e Soft cement-like crunch with smooth creamy breakdown\u003cbr data-end=\"1043\" data-start=\"1040\"\u003e\u003cstrong data-end=\"1053\" data-start=\"1043\"\u003eTaste:\u003c\/strong\u003e Light earthy minerals with gentle smoky warmth and creamy clay notes\u003cbr data-end=\"1125\" data-start=\"1122\"\u003e\u003cstrong data-end=\"1143\" data-start=\"1125\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-end=\"1182\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1182\"\u003eBest for:\u003c\/strong\u003e Nakumatt lovers, collectors, ASMR enthusiasts, smooth texture fans\u003cbr data-end=\"1265\" data-start=\"1262\"\u003e\u003cstrong data-end=\"1285\" data-start=\"1265\"\u003eClay experience:\u003c\/strong\u003e A refined roasted clay with delicate snaps that melt into silky mineral creaminess without grit or heaviness.\u003cbr data-end=\"1398\" data-start=\"1395\"\u003e\u003cstrong data-end=\"1413\" data-start=\"1398\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-end=\"1427\" data-start=\"1424\"\u003e\u003cstrong data-end=\"1449\" data-start=\"1427\"\u003eHydration texture:\u003c\/strong\u003e Softens into a velvety creamy paste with smooth mineral richness and no gumminess\u003cbr data-end=\"1534\" data-start=\"1531\"\u003e\u003cstrong data-end=\"1550\" data-start=\"1534\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, soft smoke, warm minerals, pale clay dust, gentle petrichor\u003c\/p\u003e\n\u003ch2 data-end=\"1645\" data-start=\"1627\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"2250\" data-start=\"1647\"\u003e\u003cstrong data-end=\"1658\" data-start=\"1647\"\u003eWeight:\u003c\/strong\u003e Various\u003cbr data-end=\"1674\" data-start=\"1671\"\u003e\u003cstrong data-end=\"1684\" data-start=\"1674\"\u003eShape:\u003c\/strong\u003e Irregular clay chunks\u003cbr data-end=\"1709\" data-start=\"1706\"\u003e\u003cstrong data-end=\"1720\" data-start=\"1709\"\u003eColour:\u003c\/strong\u003e Natural pale pink and grey with soft tonal variation\u003cbr data-end=\"1767\" data-start=\"1764\"\u003e\u003cstrong data-end=\"1783\" data-start=\"1767\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Pink Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1872\" data-start=\"1869\"\u003e\u003cstrong data-end=\"1883\" data-start=\"1872\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-end=\"1896\" data-start=\"1893\"\u003e\u003cstrong data-end=\"1925\" data-start=\"1896\"\u003eTraditional clay origins:\u003c\/strong\u003e Nakumatt clays have long been prepared in India using traditional roasting methods that deepen aroma, texture, and mineral character. Pink Nakumatt represents a softer, more refined expression of this clay family, prized for its smooth texture, rare colouring, and balanced earthy warmth.\u003cbr data-end=\"2217\" data-start=\"2214\"\u003e\u003cstrong data-end=\"2233\" data-start=\"2217\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2265\" data-start=\"2252\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2650\" data-start=\"2267\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":53984836583751,"sku":"03052400011","price":0.69,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53805870022983,"sku":"03052400012","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":53735990722887,"sku":"03052400010","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"100g Powder and Crumbs","offer_id":54159412822343,"sku":"03052400013","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":53735990755655,"sku":"03052400014","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_8ca8b78e-3b40-42e1-a719-1ccc38cba566.png?v=1778023147"},{"product_id":"yellow-caramel-mineral-rich-indian-clay-coming-soon-may-2026","title":"Yellow Caramel - Indian Roasted Butter natural edible crunchy clay\/dirt shards","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"111\" data-end=\"129\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"131\" data-end=\"596\"\u003e\u003cstrong data-start=\"131\" data-end=\"143\"\u003eTexture:\u003c\/strong\u003e Dense, super crunchy with a lightly waxy finish\u003cbr data-start=\"191\" data-end=\"194\"\u003e\u003cstrong data-start=\"194\" data-end=\"212\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"228\" data-end=\"231\"\u003e\u003cstrong data-start=\"231\" data-end=\"241\"\u003eTaste:\u003c\/strong\u003e Warm, buttery earthiness with a roasted depth\u003cbr data-start=\"287\" data-end=\"290\"\u003e\u003cstrong data-start=\"290\" data-end=\"302\"\u003eSensory:\u003c\/strong\u003e Clean, non-gummy crunch with a slightly waxy bite\u003cbr data-start=\"352\" data-end=\"355\"\u003e\u003cstrong data-start=\"355\" data-end=\"366\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"389\" data-end=\"392\"\u003e\u003cstrong data-start=\"392\" data-end=\"401\"\u003eUses:\u003c\/strong\u003e Perfect for crunch lovers seeking firmness without stickiness\u003cbr data-start=\"463\" data-end=\"466\"\u003e\u003cstrong data-start=\"466\" data-end=\"486\"\u003eClay Experience:\u003c\/strong\u003e A bold, structured clay best suited to experienced users or those who enjoy a stronger, more tactile crunch\u003c\/p\u003e\n\u003chr data-start=\"598\" data-end=\"601\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"603\" data-end=\"625\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"627\" data-end=\"949\"\u003eYellow Caramel is a roasted evolution of the well-known Yellow Butter Diamond clay, bringing a deeper, more developed character to an already distinctive base. Crafted by Clay Rify in India, this version amplifies the clay’s natural firmness and buttery qualities while refining its texture into a clean, non-gummy crunch.\u003c\/p\u003e\n\u003cp data-start=\"951\" data-end=\"1275\"\u003ePart of the “Butter” family of clays, it carries that signature slightly waxy feel—subtle but noticeable—giving it a unique edge compared to drier or chalkier varieties. The roasting process adds warmth and depth, transforming it into a more robust, crunch-forward experience while preserving its smooth, buttery undertones.\u003c\/p\u003e\n\u003chr data-start=\"1277\" data-end=\"1280\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1282\" data-end=\"1304\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1306\" data-end=\"1611\"\u003eThis clay is all about the crunch. The bite is firm and decisive, delivering a sharp, satisfying snap that holds its structure before breaking down into crisp fragments. It leans towards a harder profile, making it especially appealing for those who enjoy resistance and sound in their sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1613\" data-end=\"1873\"\u003eAs it breaks down, the texture remains clean and controlled—no gumminess, no sticking—just a steady crumble with a faintly waxy coating that smooths out the edges of each bite. The result is a structured yet polished mouthfeel that feels both bold and refined.\u003c\/p\u003e\n\u003chr data-start=\"1875\" data-end=\"1878\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1880\" data-end=\"1899\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1901\" data-end=\"2121\"\u003eYellow Caramel carries a warm, roasted earthiness layered over a naturally buttery base. The flavour is fuller and slightly deeper than its unroasted counterpart, with subtle toasted notes that give it a mellow richness.\u003c\/p\u003e\n\u003cp data-start=\"2123\" data-end=\"2351\"\u003eThere’s a gentle mineral backbone throughout, balanced by a soft, almost creamy undertone. The aroma reflects this warmth—earthy with a hint of roasted depth—while the flavour lingers lightly, never becoming overly dry or harsh.\u003c\/p\u003e\n\u003chr data-start=\"2353\" data-end=\"2356\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2358\" data-end=\"2383\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2385\" data-end=\"2836\"\u003e\u003cstrong data-start=\"2385\" data-end=\"2396\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"2409\" data-end=\"2412\"\u003e\u003cstrong data-start=\"2412\" data-end=\"2422\"\u003eShape:\u003c\/strong\u003e Irregular chunks\u003cbr data-start=\"2439\" data-end=\"2442\"\u003e\u003cstrong data-start=\"2442\" data-end=\"2453\"\u003eColour:\u003c\/strong\u003e Golden yellow to caramel-toned with roasted variation\u003cbr data-start=\"2507\" data-end=\"2510\"\u003e\u003cstrong data-start=\"2510\" data-end=\"2526\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2589\" data-end=\"2592\"\u003e\u003cstrong data-start=\"2592\" data-end=\"2603\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2613\" data-end=\"2616\"\u003e\u003cstrong data-start=\"2616\" data-end=\"2645\"\u003eTraditional Clay Origins:\u003c\/strong\u003e In India, natural clays are often prepared through techniques like roasting to enhance their texture and sensory qualities, forming part of long-standing material traditions across regions\u003c\/p\u003e\n\u003chr data-start=\"2838\" data-end=\"2841\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2843\" data-end=\"2859\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2861\" data-end=\"3072\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3074\" data-end=\"3288\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3290\" data-end=\"3515\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3517\" data-end=\"3579\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53735996588359,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53735996621127,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":true}]},{"product_id":"red-ruby-edible-clay","title":"Roasted Red Ruby Clay – Bold Indian smoky natural edible crunchy clay\/dirt chunks","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRoasted Red Ruby is a natural Indian clay known for its powerful crunch and deeply smoky, mineral-rich profile. Made from iron-rich red earth traditionally associated with Nakumatt and Bhutdo mitti clay traditions, these roasted clay chunks deliver an intense sensory experience with notes of wet soil, fired earth, warm minerals, petrichor, and subtle metallic depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCarefully roasted to enhance both flavour and texture, Red Ruby develops a hardened structure and distinctive smoky aroma while retaining the rich earthy character of the original clay. The result is a bold, full-bodied clay that begins with a sharp, satisfying crunch before gradually softening into a dense, smooth paste. Its deep red colour reflects its naturally high mineral content, while the aroma evokes rain falling on warm earth and sun-baked clay after a storm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally prepared using roasting methods that intensify crunch and aroma, Roasted Red Ruby is especially prized by enthusiasts who enjoy strong earthy flavours, powerful textures, and immersive sensory experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard crunchy chunks with a smooth, slightly waxy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep earthy minerals, smoky clay, wet soil, iron-rich earth, subtle metallic notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, South Asia\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, ASMR crunch lovers, and fans of roasted mineral-rich clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, grounding clay that combines intense crunch with rich petrichor and smoky mineral depth\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a dense, smooth earthy paste while retaining its mineral richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, rain-soaked earth, roasted clay, warm minerals, smoky soil\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks with naturally powdery edges\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red to reddish-brown with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Roasted Red Ruby Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Clay Rify\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Iron-rich red clays such as Nakumatt and Bhutdo mitti have long been prepared across India using roasting techniques that enhance aroma, hardness, and flavour. These methods form part of traditional geophagy practices where mineral-rich earths are valued for their distinctive sensory qualities and deep earthy character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53735997997383,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53735998030151,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":true}]},{"product_id":"red-diamond","title":"Red Diamond – Smoky Indian natural edible crunchy clay\/dirt shards","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"107\" data-end=\"125\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"126\" data-end=\"657\"\u003e\u003cstrong data-start=\"126\" data-end=\"138\"\u003eTexture:\u003c\/strong\u003e Hard, crisp shards with flaky layered breakdown\u003cbr data-start=\"186\" data-end=\"189\"\u003e\u003cstrong data-start=\"189\" data-end=\"207\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"223\" data-end=\"226\"\u003e\u003cstrong data-start=\"226\" data-end=\"236\"\u003eTaste:\u003c\/strong\u003e Cementy, metallic, roasted earthy tones\u003cbr data-start=\"276\" data-end=\"279\"\u003e\u003cstrong data-start=\"279\" data-end=\"291\"\u003eSensory:\u003c\/strong\u003e Double-roasted depth with clean, grit-free flake disintegration\u003cbr data-start=\"355\" data-end=\"358\"\u003e\u003cstrong data-start=\"358\" data-end=\"369\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"392\" data-end=\"395\"\u003e\u003cstrong data-start=\"395\" data-end=\"404\"\u003eUses:\u003c\/strong\u003e Ideal for crunch lovers who prefer clean break and no grit\u003cbr data-start=\"463\" data-end=\"466\"\u003e\u003cstrong data-start=\"466\" data-end=\"486\"\u003eClay Experience:\u003c\/strong\u003e Bold, toasty, and structured. Best suited for those who enjoy roasted profiles and layered crunch; approachable for confident beginners, satisfying for experienced users.\u003c\/p\u003e\n\u003chr data-start=\"659\" data-end=\"662\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"664\" data-end=\"686\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"687\" data-end=\"989\"\u003eRed Diamond Clay is a distinctive member of the butter clay family, recognised for its naturally rich red hue and enhanced through roasting to elevate both crunch and flavour. Sourced from South Asia and prepared by Clay Rify, this clay stands out for its balance between structure and clean breakdown.\u003c\/p\u003e\n\u003cp data-start=\"991\" data-end=\"1298\"\u003eClosely related to Butter Grey Roasted and other traditional butter clays, Red Diamond offers a slightly more intensified roast. The result is a deeper, more developed sensory profile — one that leans into warmth, mineral richness, and that unmistakable earthy character found in well-prepared Indian clays.\u003c\/p\u003e\n\u003cp data-start=\"1300\" data-end=\"1470\"\u003eFormed as irregular shards, this clay allows for a more tactile, hands-on experience, highlighting how roasting transforms both texture and taste within this clay family.\u003c\/p\u003e\n\u003chr data-start=\"1472\" data-end=\"1475\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1477\" data-end=\"1499\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1500\" data-end=\"1717\"\u003eExpect a firm, crisp bite that snaps cleanly before breaking down into delicate flakes. The structure is hard but not overly dense, giving way to a brittle, layered disintegration that feels controlled and satisfying.\u003c\/p\u003e\n\u003cp data-start=\"1719\" data-end=\"2013\"\u003eUnlike grittier clays, Red Diamond remains smooth throughout — no sandiness, just a clean, dry crunch that transitions into thin, papery flakes. The double-roasting process enhances this texture, making it slightly more brittle and pronounced compared to standard butter grey roasted varieties.\u003c\/p\u003e\n\u003chr data-start=\"2015\" data-end=\"2018\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"2020\" data-end=\"2039\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2040\" data-end=\"2270\"\u003eThe flavour profile is bold and grounded, led by classic cement-like notes paired with a subtle metallic edge from its natural red composition. There’s a clear roasted quality running throughout — warm, toasty, and slightly smoky.\u003c\/p\u003e\n\u003cp data-start=\"2272\" data-end=\"2506\"\u003eWhen hydrated, the aroma deepens into something more atmospheric — hints of damp earth, basement-like musk, and roasted soil come forward. The taste remains dry and mineral-rich, with a clean finish that doesn’t cling or become pasty.\u003c\/p\u003e\n\u003chr data-start=\"2508\" data-end=\"2511\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2513\" data-end=\"2538\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2539\" data-end=\"2937\"\u003e\u003cstrong data-start=\"2539\" data-end=\"2550\"\u003eWeight:\u003c\/strong\u003e Varies\u003cbr data-start=\"2557\" data-end=\"2560\"\u003e\u003cstrong data-start=\"2560\" data-end=\"2570\"\u003eShape:\u003c\/strong\u003e Irregular shards\u003cbr data-start=\"2587\" data-end=\"2590\"\u003e\u003cstrong data-start=\"2590\" data-end=\"2601\"\u003eColour:\u003c\/strong\u003e Natural red with deep roasted tones\u003cbr data-start=\"2637\" data-end=\"2640\"\u003e\u003cstrong data-start=\"2640\" data-end=\"2656\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2719\" data-end=\"2722\"\u003e\u003cstrong data-start=\"2722\" data-end=\"2733\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2743\" data-end=\"2746\"\u003e\u003cstrong data-start=\"2746\" data-end=\"2775\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Butter-family clays from India, traditionally appreciated for their smooth texture, roast-enhanced crunch, and mineral-rich profiles within geophagic practices\u003c\/p\u003e\n\u003chr data-start=\"2939\" data-end=\"2942\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2944\" data-end=\"2960\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2961\" data-end=\"3344\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53735999930695,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53735999963463,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_fc0d5544-d418-4f94-89be-7be10208e3fd.png?v=1778031605"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/ChatGPT_Image_Jun_13_2025_01_04_03_AM.png?v=1749773211","url":"https:\/\/earthycrunch.co.uk\/collections\/powders-crumbs-and-dirt.oembed?page=3","provider":"Earthy Crunch UK","version":"1.0","type":"link"}