{"title":"Everyday Classics","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe heart and soul of Earthy Crunch UK. This collection celebrates the clays we reach for time and time again — our trusted favourites and everyday indulgences. Here you’ll find our much-loved African range, rustic Indian terracottas, traditional clay pots, and raw Indian clay chunks in their purest form. Simple, satisfying, and wonderfully grounding — these are the staples that keep every clay lover’s stash complete.\u003c\/p\u003e","products":[{"product_id":"indian-terracotta-roll-pots-edible-clay-pot","title":"Indian Terracotta Rolled Clay Pots","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRoll Pots are handcrafted Indian terracotta vessels made from natural red earth clays and fired using traditional pottery methods. These miniature clay pots offer a classic terracotta experience with a satisfying crunch, rich earthy flavour, and the unmistakable aroma of sun-baked clay. Their cylindrical shape and rustic appearance reflect centuries of Indian pottery traditions, making them popular among lovers of earthy textures, terracotta notes, ASMR experiences, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in two traditional varieties, each offers a slightly different sensory profile. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOrange Terracotta\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e version delivers a classic clay-pot flavour with clean earthy notes and a traditional terracotta aroma. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRed Terracotta\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e version contains a blend of red terracotta clay and Red Khadi, creating a deeper red colour, stronger mineral character, and richer earthy flavour with subtle iron-rich undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese miniature vessels provide a crunchy yet approachable texture that breaks into a powdery, earthy finish while retaining the authentic character of traditional Indian pottery. Rooted in India's long history of terracotta craftsmanship, Roll Pots offer a nostalgic sensory experience reminiscent of clay cookware, village pottery workshops, and rain-soaked earth.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm fired shell with a crunchy break and powdery terracotta finish\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy clay-pot notes, baked earth, dusty minerals, and warm terracotta richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta lovers, ASMR crunches, earthy flavour enthusiasts, traditional clay collectors\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A classic Indian clay-pot experience with authentic terracotta flavour and satisfying crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens when soaked, becoming muddier and more aromatic while retaining clay-pot character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta, rain-soaked earth, dusty minerals, baked clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies by piece selection\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cylindrical clay pots\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Available in traditional Orange Terracotta or deeper Red Terracotta tones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Various, Lavi, Earthen Clay Pot, Punjabi Ki Mitti\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta pottery has been produced throughout India for thousands of years using mineral-rich red earths shaped into vessels for cooking, storage, and everyday use. The Red variety incorporates traditional Red Khadi clay, adding greater mineral depth and a stronger earthy profile while maintaining the authentic terracotta character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x1 Roll Pot \/ Red Terracotta","offer_id":52727185080647,"sku":"0205080004","price":4.49,"currency_code":"GBP","in_stock":true},{"title":"x1 Roll Pot \/ Orange Terracotta","offer_id":54100487405895,"sku":"0205080004","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"Broken Pots (100g) \/ Red Terracotta","offer_id":53934799683911,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"Broken Pots (100g) \/ Orange Terracotta","offer_id":54100487438663,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"x3 Roll Pots \/ Red Terracotta","offer_id":52722282791239,"sku":"0205080005","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"x3 Roll Pots \/ Orange Terracotta","offer_id":54100487471431,"sku":"0205080005","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"x5 Roll Pots \/ Red Terracotta","offer_id":52722282824007,"sku":"0205080006","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"x5 Roll Pots \/ Orange Terracotta","offer_id":54100487504199,"sku":"0205080006","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0917a22e-484a-4a5a-9560-b699d0f72a5c.png?v=1762904400"},{"product_id":"indian-terracotta-mini-gullak-pots-edible-clay-pot","title":"Mini Whole Gullak - Edible Indian Terracotta Clay Pots","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMini Gullak Pots are handcrafted Indian terracotta piggy-bank pots made from natural brown clay and inspired by the traditional gullaks found throughout rural India. These miniature clay vessels feature the classic rounded shape and coin slot design that has symbolised saving and simplicity for generations. Crafted from mineral-rich terracotta earth, they deliver an authentic clay-pot experience with a satisfying crunch, warm earthy flavour, and nostalgic aroma of sun-baked soil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach pot is individually handmade, resulting in natural variations in shape, colour, and texture that reflect traditional pottery craftsmanship. The firm fired exterior breaks with a clean crunch before softening into a powdery terracotta finish, while the flavour carries familiar notes of warm earth, baked clay, and subtle smoky minerals. Popular among lovers of earthy textures, terracotta aromas, ASMR experiences, and traditional clay forms, Mini Gullak Pots offer a distinctive sensory connection to India's long-standing pottery heritage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm fired shell with a crunchy snap and powdery terracotta breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm earth, baked clay, dusty minerals, and gentle terracotta richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta lovers, ASMR crunches, traditional clay collectors, sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A nostalgic Indian clay-pot experience combining traditional craftsmanship with satisfying terracotta crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens when dampened, releasing deeper clay-pot aromas and a smoother earthy texture\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sun-baked soil, terracotta pottery, warm earth, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approx. 115-135g per pot\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Traditional rounded gullak pot with coin slot\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep reddish-brown with natural terracotta variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Punjabi Ki Mitti\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gullaks have been handcrafted throughout India for generations as traditional clay savings pots found in homes and village markets. Made from the same mineral-rich terracotta used for cookware and household vessels, they reflect India's enduring connection to pottery, craftsmanship, and earth-based traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51759112192327,"sku":"0205080007","price":7.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0c9752b4-019b-41b4-a817-b94b20a9e381.png?v=1767319786"},{"product_id":"mini-indian-saucers-edible-terracotta","title":"Mini Clay Saucers – Whole earthy edible Indian Terracotta Saucers","description":"\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\"Fresh terracotta notes and clean earthy minerals in a miniature clay saucer.\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMini Clay Saucers are handcrafted Indian terracotta dishes made from natural brown clay and inspired by the simple earthenware vessels found throughout rural India. These miniature saucers showcase the authentic character of traditional terracotta, with warm reddish-brown tones, a clean earthy aroma, and a smooth fired finish that reflects generations of pottery craftsmanship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike heavily roasted or smoky terracotta products, these saucers offer a fresher clay profile with gentle topsoil notes and a clean mineral character. Their firm structure and shallow shape make them popular for stash organisation, display, sensory exploration, and collectors who appreciate traditional Indian pottery forms. The flavour and aroma evoke freshly worked earth, damp clay, and classic terracotta warmth without any pronounced smoky undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRooted in India's long-standing terracotta traditions, Mini Clay Saucers provide a simple yet satisfying connection to natural clay textures and handmade pottery culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smooth fired terracotta with a firm structure and clean earthy finish\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh clay, damp topsoil, gentle minerals, and classic terracotta notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta lovers, collectors, stash storage, sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A clean, non-smoky terracotta experience highlighting the natural character of traditional Indian clay\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Develops a stronger earthy aroma and softer clay-pot character when dampened\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh earth, damp topsoil, terracotta pottery, natural minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies by piece\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Flat terracotta saucers with shallow rim\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep reddish-brown terracotta with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthen Clay pot, Punjabi Ki Mitti\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Small terracotta dishes and vessels have long been used throughout India for storage, rituals, food preparation, and household purposes. Crafted from mineral-rich red earth and fired using traditional methods, they embody the simplicity and practicality of India's enduring pottery traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 Saucer (Up to 55g)","offer_id":54101240316231,"sku":"02050800130","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"2 Saucers (Up to 115g)","offer_id":51952578822471,"sku":"02050800131","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"4 Saucers (Up to 220g)","offer_id":51952578756935,"sku":"02050800132","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"6 Saucers (Up to 330g)","offer_id":51952578789703,"sku":"02050800133","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_2b330a3d-4473-4108-bb03-dd36debe1954.png?v=1772918257"},{"product_id":"indian-terracotta-tiny-glasses","title":"Indian Terracotta Tiny Glasses or Shot Pots - Edible terracotta clay pots","description":"\u003cblockquote\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003e\"Tiny chai-cup crunches packed with classic terracotta flavour.\"\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTiny Kulhad Glasses are handcrafted Indian terracotta cups inspired by the traditional earthenware tumblers used across India to serve chai, lassi, and other street-side drinks. Made from natural terracotta clay and fired using traditional pottery techniques, these miniature vessels capture the warm earthy character and rustic charm of authentic kulhad cups in a compact, collectible form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach glass is individually handmade, creating natural variations in shape, colour, and finish that celebrate traditional Indian craftsmanship. Their warm orange terracotta tones, earthy aroma, and satisfying texture make them popular among lovers of clay pots, earthy sensory materials, ASMR experiences, and traditional terracotta forms. The flavour profile reflects classic clay-pot notes with hints of damp soil, baked earth, and natural mineral richness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRooted in India's long-standing pottery traditions, Tiny Kulhad Glasses offer a nostalgic connection to bustling chai stalls, village potters, and the unmistakable scent of freshly fired terracotta. Whether displayed, used as stash holders, or appreciated for their sensory qualities, they deliver an authentic terracotta experience in miniature form.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm fired terracotta with a clean crunch and powdery clay finish\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh clay, baked earth, damp soil, and gentle mineral richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta lovers, ASMR enthusiasts, clay collectors, traditional pottery fans\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A classic Indian kulhad experience with authentic terracotta flavour and comforting earthy aromas\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens slightly when dampened, releasing stronger clay-pot aromas and a smoother earthy character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sun-baked terracotta, damp topsoil, clay pottery, earthy minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies depending on piece\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Miniature clay tumblers inspired by traditional kulhad cups\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm orange terracotta with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pinjabi Ki Mitti\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Kulhad cups have been used throughout India for centuries as disposable earthenware vessels for serving tea, milk drinks, and desserts. Their porous terracotta structure is prized for enhancing aroma and imparting a subtle earthy character, making them an enduring symbol of traditional Indian pottery and street-food culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x4 Pots - Up to 90g","offer_id":52677710381383,"sku":"02050800112","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"200g","offer_id":52677710348615,"sku":"02050800111","price":9.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2b5c6a7e-0a91-4bd8-9e03-0844b34aae9d.png?v=1758595567"},{"product_id":"indian-mini-matki-edible-terracotta-clay-pots","title":"Indian Terracotta Mini Matki - Edible Clay Pots","description":"\u003cblockquote\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003e“A gentle terracotta snap with the nostalgic aroma of fresh earth and clay pots.”\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMini Matki Clay Pots are handcrafted Indian terracotta vessels made from traditional orange clay, inspired by the classic matki water pots found throughout India. These miniature clay pots offer a gentle crunch and a clean, earthy terracotta profile with notes of fresh clay, damp topsoil, and warm sun-baked earth. Their smooth rounded shape and naturally porous texture create a satisfying sensory experience that appeals to lovers of crunchy clay, terracotta textures, ASMR experiences, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach set contains whole or mostly whole miniature pots alongside a selection of matching terracotta chips, allowing you to explore both the satisfying snap of intact pottery and the softer crunch of broken pieces. Traditionally associated with Indian pottery and earthenware craftsmanship, these miniature matkis celebrate centuries of clay-working traditions while offering a comforting and approachable terracotta experience. Ideal for fans of edible clay textures, clay pots, terracotta notes, earthy crunch-style experiences, and authentic Indian clay materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smooth terracotta shell with a gentle snap and powdery breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh clay, damp earth, warm terracotta, mild mineral notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners, terracotta lovers, ASMR, slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A gentle and approachable terracotta clay with a clean earthy profile and satisfying crunch.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth muddy clay with enhanced terracotta aroma\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh earth, damp topsoil, sun-baked terracotta\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 185g (approximately 3 pots plus matching chips)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Miniature rounded matki pots and terracotta shards\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm orange terracotta with natural handmade variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Orange Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Punjabi Ki Mitti\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe matki has been used throughout India for generations as a traditional vessel for storing water and grains. Crafted from locally sourced terracotta and shaped using time-honoured pottery techniques, these miniature versions preserve the earthy aroma, mineral character, and cultural heritage of India's enduring clay traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Home-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51761328095559,"sku":"0205080029","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_dd044000-aeb6-46ca-83b6-6666aa400388.png?v=1750087507"},{"product_id":"large-indian-terracotta-saucers","title":"Large Indian Brown Terracotta Saucers -Earthy Indian Terracotta","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"159\" data-end=\"177\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"179\" data-end=\"776\"\u003e\u003cstrong data-start=\"179\" data-end=\"191\"\u003eTexture:\u003c\/strong\u003e Smooth, firm terracotta with naturally rough rustic edges\u003cbr data-start=\"249\" data-end=\"252\"\u003e\u003cstrong data-start=\"252\" data-end=\"270\"\u003eCrunch Factor:\u003c\/strong\u003e 3–4 – firm, clean snap\u003cbr data-start=\"293\" data-end=\"296\"\u003e\u003cstrong data-start=\"296\" data-end=\"306\"\u003eTaste:\u003c\/strong\u003e Fresh clay with moist topsoil notes and mild mineral warmth\u003cbr data-start=\"366\" data-end=\"369\"\u003e\u003cstrong data-start=\"369\" data-end=\"381\"\u003eSensory:\u003c\/strong\u003e Wide, flat shape offers a tactile, breakable clay experience\u003cbr data-start=\"442\" data-end=\"445\"\u003e\u003cstrong data-start=\"445\" data-end=\"456\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, traditional pottery regions\u003cbr data-start=\"496\" data-end=\"499\"\u003e\u003cstrong data-start=\"499\" data-end=\"508\"\u003eUses:\u003c\/strong\u003e Display pieces, stash holders, or breaking into smaller crunchable shards\u003cbr data-start=\"582\" data-end=\"585\"\u003e\u003cstrong data-start=\"585\" data-end=\"605\"\u003eClay Experience:\u003c\/strong\u003e Best suited for those who enjoy structured, clean terracotta with a grounding, earthy profile; approachable for confident beginners and satisfying for experienced users\u003c\/p\u003e\n\u003chr data-start=\"778\" data-end=\"781\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"783\" data-end=\"805\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"807\" data-end=\"1110\"\u003eLarge Indian Brown Terracotta Saucers are wide, shallow clay discs crafted from traditional mineral-rich Indian terracotta. Inspired by everyday earthenware used across Indian homes, these pieces reflect a long-standing tradition of practical, unglazed pottery shaped for both function and simplicity.\u003c\/p\u003e\n\u003cp data-start=\"1112\" data-end=\"1419\"\u003eEach saucer carries the quiet character of handmade clay – smooth across the surface with gently imperfect edges that reveal its raw, natural origins. The terracotta itself is dense and well-fired, offering a balanced sensory profile that sits comfortably between decorative object and tactile clay piece.\u003c\/p\u003e\n\u003cp data-start=\"1421\" data-end=\"1611\"\u003eRooted in Indian pottery heritage, these saucers bring a warm, rustic presence while delivering a clean, grounded clay experience shaped by natural materials and traditional craftsmanship.\u003c\/p\u003e\n\u003chr data-start=\"1613\" data-end=\"1616\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1618\" data-end=\"1640\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1642\" data-end=\"1869\"\u003eThe structure is firm without being overly hard, giving a satisfying snap when pressure is applied. The smooth face of the saucer contrasts with its slightly rough, natural edges, creating variation in the tactile experience.\u003c\/p\u003e\n\u003cp data-start=\"1871\" data-end=\"2134\"\u003eWhen broken, the clay fractures cleanly into crisp shards, producing a consistent crunch that transitions into a controlled crumble. The breakdown is relatively smooth for terracotta, with minimal grit and a steady progression from solid snap to fine, dry clay.\u003c\/p\u003e\n\u003cp data-start=\"2136\" data-end=\"2264\"\u003eThere’s a reassuring density throughout – not brittle, but stable – making each piece feel substantial in hand and in texture.\u003c\/p\u003e\n\u003chr data-start=\"2266\" data-end=\"2269\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"2271\" data-end=\"2290\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2292\" data-end=\"2540\"\u003eThe flavour profile is clean and naturally earthy, led by notes of fresh clay and moist topsoil. There’s a mild dampness to the taste that softens the dryness typically associated with terracotta, creating a more rounded and approachable profile.\u003c\/p\u003e\n\u003cp data-start=\"2542\" data-end=\"2754\"\u003eSubtle mineral warmth lingers in the background, adding depth without overwhelming the palate. The aroma is gently earthy, reminiscent of damp soil after rain, enhancing the overall grounded sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"2756\" data-end=\"2882\"\u003eAs the clay breaks down, the flavour remains consistent – steady, natural, and quietly rich without sharpness or bitterness.\u003c\/p\u003e\n\u003chr data-start=\"2884\" data-end=\"2887\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2889\" data-end=\"2914\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2916\" data-end=\"3188\"\u003e\u003cstrong data-start=\"2916\" data-end=\"2927\"\u003eWeight:\u003c\/strong\u003e Varies depending on piece\u003cbr data-start=\"2953\" data-end=\"2956\"\u003e\u003cstrong data-start=\"2956\" data-end=\"2966\"\u003eShape:\u003c\/strong\u003e Flat round saucer with shallow dish form\u003cbr data-start=\"3007\" data-end=\"3010\"\u003e\u003cstrong data-start=\"3010\" data-end=\"3021\"\u003eColour:\u003c\/strong\u003e Warm orange-brown with natural terracotta variation\u003cbr data-start=\"3073\" data-end=\"3076\"\u003e\u003cstrong data-start=\"3076\" data-end=\"3092\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Indian Brown Terracotta (No preservatives, additives, or colourings)\u003cbr data-start=\"3155\" data-end=\"3158\"\u003e\u003cstrong data-start=\"3158\" data-end=\"3169\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003c\/p\u003e\n\u003cp data-start=\"3190\" data-end=\"3658\"\u003e\u003cstrong data-start=\"3190\" data-end=\"3219\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"3219\" data-end=\"3222\"\u003eTerracotta has been used across India for centuries in everyday household items, from cooking vessels to serving dishes. Made from locally sourced, mineral-rich clay and traditionally sun-dried or kiln-fired, these pieces reflect a deep-rooted connection to the land. Beyond function, such clay items have long been appreciated for their natural texture and earthy qualities, linking modern sensory use to enduring cultural practices.\u003c\/p\u003e\n\u003chr data-start=\"3660\" data-end=\"3663\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"3665\" data-end=\"3681\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"3683\" data-end=\"3894\"\u003e\u003cmeta charset=\"utf-8\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"75g","offer_id":53008590766407,"sku":"0205080027","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"85g","offer_id":53758081007943,"sku":"02050800272","price":5.09,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53758081040711,"sku":"02050800273","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"120g","offer_id":54163491324231,"sku":null,"price":6.29,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":53008590799175,"sku":"0205080028","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4a7d78dd-e246-412a-87f7-cd391cec33e5.png?v=1778022583"},{"product_id":"dryfruit-clay","title":"Dryfruit Clay - Bestselling Smoky Indian Roasted clay","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"25\" data-end=\"47\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"48\" data-end=\"452\"\u003eDryfruit Clay Chunks are bold, naturally formed pieces of India’s iconic roasted dryfruit clay, celebrated for their intense crunch and deep smoky-earthy character. Each chunk delivers a firm initial bite that quickly collapses into a fragrant, dusty crumble, releasing layers of roasted earth, subtle sweet mineral notes and the distinctive charcoal-like finish dryfruit clay lovers recognise instantly.\u003c\/p\u003e\n\u003cp data-start=\"454\" data-end=\"922\"\u003eTraditionally roasted to enhance flavour, aroma and crispness, dryfruit clay develops its unmistakable dark colour and smoky profile through this age-old preparation method. The result is a clay that feels both powerful and grounding — rich in aroma, deeply earthy, and satisfyingly crunchy. Whether enjoyed as part of a stash collection, for sensory exploration, or simply to satisfy a strong clay craving, these chunks offer a bold and authentic dryfruit experience.\u003c\/p\u003e\n\u003chr data-start=\"924\" data-end=\"927\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"929\" data-end=\"951\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"952\" data-end=\"1158\"\u003eDryfruit Clay Chunks begin with a firm, crisp bite before rapidly breaking down into a smooth, smoky dust. The crumble is clean and dry, producing a satisfying roasted snap followed by a soft earthy finish.\u003c\/p\u003e\n\u003chr data-start=\"1160\" data-end=\"1163\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1165\" data-end=\"1184\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1185\" data-end=\"1425\"\u003eExpect a layered earthy profile with subtle sweet undertones reminiscent of ripe fruit balanced against roasted clay depth. The aroma is smoky and mineral-rich, finishing with a charcoal-like aftertaste typical of traditional dryfruit clay.\u003c\/p\u003e\n\u003chr data-start=\"1427\" data-end=\"1430\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1432\" data-end=\"1453\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1454\" data-end=\"1773\"\u003eDryfruit clay is renowned within the clay-eating community for its bold personality. The roasting process intensifies both flavour and crunch, creating a clay that feels robust, aromatic and deeply satisfying. Each chunk offers a grounding sensory experience — strong in texture, rich in scent, and unmistakably earthy.\u003c\/p\u003e\n\u003chr data-start=\"1775\" data-end=\"1778\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1780\" data-end=\"1798\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1799\" data-end=\"2009\"\u003e\n\u003cli data-section-id=\"1w269ou\" data-start=\"1799\" data-end=\"1841\"\u003e\n\u003cp data-start=\"1801\" data-end=\"1841\"\u003eAuthentic roasted Indian dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"awe2jy\" data-start=\"1842\" data-end=\"1879\"\u003e\n\u003cp data-start=\"1844\" data-end=\"1879\"\u003eBold smoky-earthy flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1w88gg0\" data-start=\"1880\" data-end=\"1924\"\u003e\n\u003cp data-start=\"1882\" data-end=\"1924\"\u003eStrong crunch with quick crumble texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1c714s2\" data-start=\"1925\" data-end=\"1960\"\u003e\n\u003cp data-start=\"1927\" data-end=\"1960\"\u003eNaturally irregular clay chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"g598vb\" data-start=\"1961\" data-end=\"2009\"\u003e\n\u003cp data-start=\"1963\" data-end=\"2009\"\u003ePopular within pica and geophagy communities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2011\" data-end=\"2014\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"2016\" data-end=\"2037\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2039\" data-end=\"3052\"\u003e\n\u003cli data-section-id=\"hnnj7k\" data-start=\"2039\" data-end=\"2080\"\u003e\n\u003cp data-start=\"2041\" data-end=\"2080\"\u003e\u003cstrong data-start=\"2041\" data-end=\"2050\"\u003eSize:\u003c\/strong\u003e Approximately 2–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"2081\" data-end=\"2122\"\u003e\n\u003cp data-start=\"2083\" data-end=\"2122\"\u003e\u003cstrong data-start=\"2083\" data-end=\"2094\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2123\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2125\" data-end=\"2162\"\u003e\u003cstrong data-start=\"2125\" data-end=\"2135\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"t1votb\" data-start=\"2163\" data-end=\"2211\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2211\"\u003e\u003cstrong data-start=\"2165\" data-end=\"2176\"\u003eColour:\u003c\/strong\u003e Deep black with natural variance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1a2wzia\" data-start=\"2212\" data-end=\"2280\"\u003e\n\u003cp data-start=\"2214\" data-end=\"2280\"\u003e\u003cstrong data-start=\"2214\" data-end=\"2226\"\u003eTexture:\u003c\/strong\u003e Firm bite with soft crumble; smoky, dusty and crisp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"147bgx4\" data-start=\"2281\" data-end=\"2350\"\u003e\n\u003cp data-start=\"2283\" data-end=\"2350\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2301\"\u003eCrunch Factor:\u003c\/strong\u003e Strong roasted crunch with fast-crumble finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vfzsn3\" data-start=\"2351\" data-end=\"2443\"\u003e\n\u003cp data-start=\"2353\" data-end=\"2443\"\u003e\u003cstrong data-start=\"2353\" data-end=\"2371\"\u003eTaste Profile:\u003c\/strong\u003e Sweet-earthy notes with smoky clay depth and charcoal-like aftertaste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d3r86d\" data-start=\"2444\" data-end=\"2491\"\u003e\n\u003cp data-start=\"2446\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2446\" data-end=\"2462\"\u003eIngredients:\u003c\/strong\u003e 100% natural dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2492\" data-end=\"2524\"\u003e\n\u003cp data-start=\"2494\" data-end=\"2524\"\u003e\u003cstrong data-start=\"2494\" data-end=\"2516\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2525\" data-end=\"2549\"\u003e\n\u003cp data-start=\"2527\" data-end=\"2549\"\u003e\u003cstrong data-start=\"2527\" data-end=\"2538\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xf1evr\" data-start=\"2550\" data-end=\"3052\"\u003e\n\u003cp data-start=\"2552\" data-end=\"3052\"\u003e\u003cstrong data-start=\"2552\" data-end=\"2581\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Dryfruit clay has long been appreciated within Indian geophagy traditions, particularly in regions where roasted clays are valued for their grounding aroma and intense earthy flavour. Roasting naturally occurring black clays is a traditional method used to enhance crispness and develop the smoky, slightly sweet character that dryfruit clay is known for. These clays remain especially prized for their strong crunch, aromatic depth and distinctive charcoal-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697480229191,"sku":"03050201122","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52638802411847,"sku":"03050201121","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52638802444615,"sku":"0305020113","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_022cd7d1-4d2a-42b2-88f7-ddbc1f0627b2.png?v=1761675081"},{"product_id":"half-roasted-nakumatt-roasted-indian-edible-clay","title":"Half Roasted Nakumatt - Best Selling semi-roasted Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHalf Roasted Nakumatt is a natural Indian clay known for its powerful crunch and intensely earthy mineral profile. Made from premium Nakumatt clay and partially roasted using traditional preparation methods, these dense chunks deliver a bold sensory experience with notes of burnt clay, wet cement, petrichor, and cave-like mineral earthiness. The roasting process creates crisp outer edges while preserving the dense character of the interior, producing a distinctive contrast between roasted intensity and natural clay depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePopular among lovers of strong crunchy clays, ASMR textures, and mineral-rich sensory materials, Half Roasted Nakumatt offers a satisfying hard crunch followed by a dense earthy breakdown. Traditionally associated with Indian geophagy practices, this clay is valued for its robust texture, atmospheric flavour profile, and deeply grounding character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense roasted chunks with crisp edges and a heavy mineral crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Burnt clay, wet cement, petrichor, mineral earthiness, cave-like undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, ASMR enthusiasts, experienced clay enthusiasts\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold roasted clay with intense crunch, deep mineral flavour, and a satisfying balance between crispness and density.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, rain-soaked stone, burnt clay, damp earth, mineral cave notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and natural broken segments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Grey with darker roasted patches and natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Half Roasted Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt clay has long been valued within Indian clay traditions for its dense mineral structure and rich earthy flavour. Partial roasting enhances the aroma and texture while preserving some of the clay's natural depth, creating a unique sensory profile that combines roasted intensity with the character of raw earth.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697475215687,"sku":"03050201182","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677829034311,"sku":"0305020118","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677829001543,"sku":"0305020119","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bf0ec7-5dff-4ae4-9fe3-02789d2fdc88.png?v=1758675893"},{"product_id":"red-nakumatt-iron-rich-indian-edible-clay","title":"Red Nakumatt Clay - Iron-rich Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt is a natural Indian clay known for its hard, crunchy texture and deeply earthy mineral profile. Sourced from iron-rich regions of India and traditionally roasted to enhance its character, these irregular clay chunks deliver a bold sensory experience with notes of baked topsoil, warm minerals, cement dust, and subtle metallic undertones. Popular among lovers of strong earthy flavours, crunchy clay textures, ASMR experiences, and mineral-rich sensory materials, Red Nakumatt offers a robust, grounding experience that leaves a lasting impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture begins with a resistant crunch before breaking into a dry, crumbly mineral crumble. Its distinctive roasted-earth character and intense mineral depth have made it a favourite within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay preparation traditions, Red Nakumatt is valued for its strength, authenticity, and rich sensory profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard, dry chunks with a crunchy snap and gritty mineral crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep topsoil earthiness, cement minerals, iron-rich notes, subtle asphalt undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, crunch lovers, ASMR sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A powerful roasted-earth clay offering dense crunch, strong mineral character, and a bold traditional profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a muddy, earthy paste while retaining rich mineral flavour\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, warm earth, baked clay, mineral dust, heated stone\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red, rusty brown, and iron-rich earth tones with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt originates from mineral-rich Indian clay deposits traditionally roasted to intensify both texture and flavour. Within Indian geophagy traditions, roasted red clays have long been appreciated for their dense crunch, earthy aroma, and grounding mineral character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53783807328583,"sku":"0305020190","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639036145991,"sku":"0305020190","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52639036178759,"sku":"0305020191","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_296b0183-c6d7-4441-85b1-fb255ef30083.png?v=1778024713"},{"product_id":"smoked-nakumatt","title":"Smoked Nakumatt  - Smoky Indian clay chunks","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"20\" data-end=\"42\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"43\" data-end=\"310\"\u003eSmoked Nakumatt is a bold, intensely roasted clay crafted from 100% authentic Indian Nakumatt clay. Known for its powerful aroma and ultra-hard texture, these dark grey chunks and occasional slab-like pieces deliver a sharp, gritty crunch with a deep smoky character.\u003c\/p\u003e\n\u003cp data-start=\"312\" data-end=\"705\"\u003eEach piece carries a rich, fire-roasted scent layered with strong mineral notes. The flavour profile is complex and atmospheric, blending earthy depth with distinctive undertones reminiscent of basement dust, asphalt and faint petrol. Designed for those who appreciate powerful clay flavours and dramatic crunch, Smoked Nakumatt offers a robust sensory experience with a striking roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"707\" data-end=\"710\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"712\" data-end=\"734\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"735\" data-end=\"904\"\u003eSmoked Nakumatt is extremely hard and dry, producing a firm, gritty bite. The crunch is sharp and dense, breaking into coarse fragments with a distinctly roasted finish.\u003c\/p\u003e\n\u003chr data-start=\"906\" data-end=\"909\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"911\" data-end=\"930\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"931\" data-end=\"1120\"\u003eThe taste is intensely smoky and mineral-rich with deep earthy notes. Aromatic undertones of basement dust, asphalt and subtle petrol-like hints create a bold and memorable flavour profile.\u003c\/p\u003e\n\u003chr data-start=\"1122\" data-end=\"1125\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1127\" data-end=\"1148\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1458\"\u003eThe smoking process intensifies the natural strength and mineral density of Nakumatt clay, transforming it into a powerful clay experience. With its dramatic aroma, ultra-hard bite and smoky complexity, this clay is especially appreciated by those who enjoy strong, atmospheric flavours and commanding crunch.\u003c\/p\u003e\n\u003chr data-start=\"1460\" data-end=\"1463\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1465\" data-end=\"1483\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1484\" data-end=\"1699\"\u003e\n\u003cli data-section-id=\"1n5kg7u\" data-start=\"1484\" data-end=\"1518\"\u003e\n\u003cp data-start=\"1486\" data-end=\"1518\"\u003eAuthentic Indian Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xn55t\" data-start=\"1519\" data-end=\"1568\"\u003e\n\u003cp data-start=\"1521\" data-end=\"1568\"\u003eIntensely smoked and roasted for strong aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5npizf\" data-start=\"1569\" data-end=\"1610\"\u003e\n\u003cp data-start=\"1571\" data-end=\"1610\"\u003eVery hard chunks and occasional slabs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16ozy8\" data-start=\"1611\" data-end=\"1649\"\u003e\n\u003cp data-start=\"1613\" data-end=\"1649\"\u003eBold smoky mineral flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eqe8jo\" data-start=\"1650\" data-end=\"1699\"\u003e\n\u003cp data-start=\"1652\" data-end=\"1699\"\u003eDesigned for lovers of powerful crunchy clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1701\" data-end=\"1704\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1706\" data-end=\"1727\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1729\" data-end=\"2782\"\u003e\n\u003cli data-section-id=\"fbd803\" data-start=\"1729\" data-end=\"1770\"\u003e\n\u003cp data-start=\"1731\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1731\" data-end=\"1740\"\u003eSize:\u003c\/strong\u003e Approximately 1–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1771\" data-end=\"1812\"\u003e\n\u003cp data-start=\"1773\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1773\" data-end=\"1784\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16amku\" data-start=\"1813\" data-end=\"1885\"\u003e\n\u003cp data-start=\"1815\" data-end=\"1885\"\u003e\u003cstrong data-start=\"1815\" data-end=\"1825\"\u003eShape:\u003c\/strong\u003e Chunky irregular segments and occasional slab-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12qzkvh\" data-start=\"1886\" data-end=\"1952\"\u003e\n\u003cp data-start=\"1888\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1888\" data-end=\"1899\"\u003eColour:\u003c\/strong\u003e Charcoal to deep grey with smoked, blackened edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3g1i8o\" data-start=\"1953\" data-end=\"2011\"\u003e\n\u003cp data-start=\"1955\" data-end=\"2011\"\u003e\u003cstrong data-start=\"1955\" data-end=\"1967\"\u003eTexture:\u003c\/strong\u003e Very hard and dry with firm gritty crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mou6\" data-start=\"2012\" data-end=\"2074\"\u003e\n\u003cp data-start=\"2014\" data-end=\"2074\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e Strong dense crunch with roasted finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wqn3ec\" data-start=\"2075\" data-end=\"2167\"\u003e\n\u003cp data-start=\"2077\" data-end=\"2167\"\u003e\u003cstrong data-start=\"2077\" data-end=\"2095\"\u003eTaste Profile:\u003c\/strong\u003e Smoky mineral clay with basement, asphalt and faint petrol undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3o64ip\" data-start=\"2168\" data-end=\"2214\"\u003e\n\u003cp data-start=\"2170\" data-end=\"2214\"\u003e\u003cstrong data-start=\"2170\" data-end=\"2186\"\u003eIngredients:\u003c\/strong\u003e 100% smoked Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2215\" data-end=\"2247\"\u003e\n\u003cp data-start=\"2217\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2217\" data-end=\"2239\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2248\" data-end=\"2272\"\u003e\n\u003cp data-start=\"2250\" data-end=\"2272\"\u003e\u003cstrong data-start=\"2250\" data-end=\"2261\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lnep3\" data-start=\"2273\" data-end=\"2782\"\u003e\n\u003cp data-start=\"2275\" data-end=\"2782\"\u003e\u003cstrong data-start=\"2275\" data-end=\"2304\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nakumatt clay is sourced from mineral-rich Indian soils known for their dense structure and bold earthy flavour. Through a high-heat roasting and smoking process, the clay develops a deeper aroma and darker colour while maintaining its naturally strong texture. This preparation enhances the clay’s smoky complexity and mineral intensity, creating a flavour profile often described as atmospheric and nostalgic, reminiscent of rain on tarmac, warm earth and fire-roasted stone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697471775047,"sku":"03050201342","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639067636039,"sku":"0305020134","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52639067668807,"sku":"0305020135","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_ca880aa6-6047-4413-a497-a186da75d849.png?v=1750109923"},{"product_id":"all-indian-clay-experience-sampler-box","title":"All Indian Clay Experience Sampler – Mixed Indian Edible Clay Collection, Stash Box included","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"85\" data-end=\"99\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"101\" data-end=\"749\"\u003eThe All Indian Clay Experience Sampler is a curated Indian clay collection known for its diverse textures, smoky mineral flavours, and full-spectrum sensory experience. This limited-edition sampler brings together a wide variety of natural Indian clays sourced from respected vendors including Clays All Around, Rose Clay, AJ Premium Clays, Hari, and Lavi. Featuring an assortment of balls, cookies, sticks, slabs, layered pieces, and pottery-style treats, this collection delivers a satisfying sensory experience with notes of roasted earth, charcoal minerals, petrichor, baked terracotta, nutty clay, petrol undertones, and soft floral sweetness.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1277\"\u003eDesigned especially for lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials, this sampler offers everything from dense smoky crunches to soft creamy melts in one organised stash box. The textures range from crisp and snappy to crumbly, layered, silky, and sandy, creating a complete exploration of India’s traditional clay styles and sensory profiles. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1277\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe larger Boxes usually include:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Punjabi Ki Mitti\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Slate Pencils\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Dryfruit Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Half Roasted Nakumatt Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Red Nakumatt Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- One of our Indian roasted butter clays (Red, Grey, Yellow)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Indian Clay Treats of varying flavours (Smoky, Cementy, Iron-Rich, Earthy, Mineral-Rich, Creamy\/Chalky)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1279\" data-end=\"1294\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1296\" data-end=\"2078\"\u003e\u003cstrong data-start=\"1296\" data-end=\"1308\"\u003eTexture:\u003c\/strong\u003e Mixed crunchy, crumbly, layered, dense, and creamy clay textures\u003cbr data-start=\"1373\" data-end=\"1376\"\u003e\u003cstrong data-start=\"1376\" data-end=\"1386\"\u003eTaste:\u003c\/strong\u003e Smoky roasted minerals, baked earth, petrichor, charcoal clay, and nutty terracotta notes\u003cbr data-start=\"1476\" data-end=\"1479\"\u003e\u003cstrong data-start=\"1479\" data-end=\"1497\"\u003eCrunch factor:\u003c\/strong\u003e 2–4 – Medium\/Soft to Hard\/Medium\u003cbr data-start=\"1530\" data-end=\"1533\"\u003e\u003cstrong data-start=\"1533\" data-end=\"1544\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1555\" data-end=\"1558\"\u003e\u003cstrong data-start=\"1558\" data-end=\"1571\"\u003eBest for:\u003c\/strong\u003e Beginners, collectors, ASMR lovers, texture explorers, sensory variety seekers\u003cbr data-start=\"1650\" data-end=\"1653\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1673\"\u003eClay experience:\u003c\/strong\u003e A complete Indian clay journey featuring multiple textures, crunch styles, and earthy flavour profiles in one curated stash collection.\u003cbr data-start=\"1809\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1812\" data-end=\"1827\"\u003eASMR level:\u003c\/strong\u003e Dense snap, dusty crack, and soft crumble variety\u003cbr data-start=\"1877\" data-end=\"1880\"\u003e\u003cstrong data-start=\"1880\" data-end=\"1902\"\u003eHydration texture:\u003c\/strong\u003e Varies from creamy melts to sandy mineral pastes depending on the clay type\u003cbr data-start=\"1978\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1981\" data-end=\"1997\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, charcoal smoke, rain-soaked soil, terracotta dust, nutty minerals\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"2080\" data-end=\"2098\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"2100\" data-end=\"3035\"\u003e\u003cstrong data-start=\"2100\" data-end=\"2111\"\u003eWeight:\u003c\/strong\u003e Selectable options; full sampler includes up to 12 items\u003cbr data-start=\"2168\" data-end=\"2171\"\u003e\u003cstrong data-start=\"2171\" data-end=\"2181\"\u003eShape:\u003c\/strong\u003e Balls, cookies, sticks, layered pieces, pots, and slabs\u003cbr data-start=\"2237\" data-end=\"2240\"\u003e\u003cstrong data-start=\"2240\" data-end=\"2251\"\u003eColour:\u003c\/strong\u003e Charcoal black, iron-rich red, terracotta orange, soft pink, mineral beige, slate grey, and layered rainbow tones\u003cbr data-start=\"2365\" data-end=\"2368\"\u003e\u003cstrong data-start=\"2368\" data-end=\"2384\"\u003eIngredients:\u003c\/strong\u003e Natural Indian clays including Black Nakumatt, Red Nakumatt, Multani, Rose Clay, and slate-based blends (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2542\" data-end=\"2545\"\u003e\u003cstrong data-start=\"2545\" data-end=\"2556\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"2573\" data-end=\"2576\"\u003e\u003cstrong data-start=\"2576\" data-end=\"2605\"\u003eTraditional clay origins:\u003c\/strong\u003e This sampler represents the diversity of India’s traditional clay and geophagia culture, featuring roasted smoky clays, mineral-rich Nakumatt varieties, creamy Multani textures, floral Rose Clay blends, and layered sensory treats from multiple regional traditions.\u003cbr data-start=\"2870\" data-end=\"2873\"\u003e\u003cstrong data-start=\"2873\" data-end=\"2889\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003cbr data-start=\"2906\" data-end=\"2909\"\u003e\u003cstrong data-start=\"2909\" data-end=\"2921\"\u003eStorage:\u003c\/strong\u003e Comes in a durable reusable compartmented stash box designed to keep clays organised, crisp, and easy to revisit.\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3037\" data-end=\"3050\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3052\" data-end=\"3435\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":51943153729863,"sku":"0705150075","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"400g (12 Clay Items)","offer_id":51943153697095,"sku":"0705150076","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_923a2fac-c4cf-4c4d-b871-4e8fdf1047e1.png?v=1751911194"},{"product_id":"punjabi-ki-mitti-350g","title":"Punjabi Ki Mitti Biscuits – Creamy Earthy Indian Terracotta Biscuits","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"111\" data-end=\"126\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"128\" data-end=\"949\"\u003e\u003cstrong data-start=\"128\" data-end=\"140\"\u003eTexture:\u003c\/strong\u003e Smooth, dense bite that gently softens into a creamy, melt-in-the-mouth clay finish\u003cbr data-start=\"224\" data-end=\"227\"\u003e\u003cstrong data-start=\"227\" data-end=\"245\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"261\" data-end=\"264\"\u003e\u003cstrong data-start=\"264\" data-end=\"274\"\u003eTaste:\u003c\/strong\u003e Rich fertile red-soil base with soft riverbank clay notes, muted metallic earthiness, and light warm nuttiness\u003cbr data-start=\"385\" data-end=\"388\"\u003e\u003cstrong data-start=\"388\" data-end=\"400\"\u003eSensory:\u003c\/strong\u003e Damp petrichor aroma with smooth clay warmth and a slow, creamy melt progression\u003cbr data-start=\"481\" data-end=\"484\"\u003e\u003cstrong data-start=\"484\" data-end=\"495\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Punjab region\u003cbr data-start=\"521\" data-end=\"524\"\u003e\u003cstrong data-start=\"524\" data-end=\"533\"\u003eUses:\u003c\/strong\u003e Ideal for beginners exploring terracotta clay textures and those transitioning from harder clay forms\u003cbr data-start=\"635\" data-end=\"638\"\u003e\u003cstrong data-start=\"638\" data-end=\"658\"\u003eClay Experience:\u003c\/strong\u003e Best suited for beginners and early-stage clay enthusiasts. Gentle, approachable, and forgiving in texture, offering a smooth introduction to terracotta without the intensity of dense or gritty clays. A great step beyond raw clay chunks or clay pots, with a softer, more comforting profile.\u003c\/p\u003e\n\u003chr data-start=\"951\" data-end=\"954\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"956\" data-end=\"975\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"977\" data-end=\"1301\"\u003ePunjabi Ki Mitti Biscuits are a softer, more approachable interpretation of traditional Punjabi earth clay, inspired by the rich soils of Northern India. Crafted from natural red earth and terracotta clay, these biscuit-style pieces retain their cultural grounding while offering a far smoother, creamier sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1593\"\u003eUnlike more rugged clay forms, this variation is designed to be gentle and beginner-friendly. It introduces the essence of “Punjab’s Earth” in a softened format, making it ideal for those who are curious about terracotta textures but not yet ready for denser, more intense clay experiences.\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1853\"\u003eThe flavour profile is warm and earthy, centred around fertile soil tones, softened riverbank clay, and subtle metallic undertones. A faint nuttiness from traditional roasting methods adds depth without overpowering the smooth, rounded character of the clay.\u003c\/p\u003e\n\u003chr data-start=\"1855\" data-end=\"1858\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1860\" data-end=\"1879\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1881\" data-end=\"2129\"\u003eThe texture begins with a soft, dense bite that yields easily under pressure, requiring minimal effort compared to more granular or gritty clays. Instead of breaking into coarse fragments, it gradually transitions into a smooth, creamy consistency.\u003c\/p\u003e\n\u003cp data-start=\"2131\" data-end=\"2325\"\u003eAs chewing continues, the clay softens further, almost melting into a velvety paste-like finish. There is little to no grit, making the experience exceptionally smooth and consistent throughout.\u003c\/p\u003e\n\u003cp data-start=\"2327\" data-end=\"2541\"\u003eThis gentle breakdown makes it especially suitable for those new to terracotta textures, offering a controlled and comforting transition from solid bite to creamy melt without harsh resistance or sharp granularity.\u003c\/p\u003e\n\u003chr data-start=\"2543\" data-end=\"2546\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2548\" data-end=\"2564\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2566\" data-end=\"2800\"\u003eThe taste opens with soft red-soil warmth, immediately grounded in earthy clay notes that are mellow rather than intense. Riverbank clay undertones provide a natural freshness, while faint metallic hints sit quietly in the background.\u003c\/p\u003e\n\u003cp data-start=\"2802\" data-end=\"3036\"\u003eAs the texture softens, the flavour becomes creamier and more rounded, with damp earth tones blending into a smooth, almost milky clay finish. Subtle roasted nuttiness adds warmth and familiarity without overpowering the base profile.\u003c\/p\u003e\n\u003cp data-start=\"3038\" data-end=\"3215\"\u003eThe aroma is gently petrichor-led, evoking light rainfall over warm soil rather than heavy or stormy earth scents. The overall experience is soft, calming, and deeply grounding.\u003c\/p\u003e\n\u003chr data-start=\"3217\" data-end=\"3220\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3222\" data-end=\"3244\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3246\" data-end=\"3865\"\u003e\u003cstrong data-start=\"3246\" data-end=\"3257\"\u003eWeight:\u003c\/strong\u003e Variable selection\u003cbr data-start=\"3299\" data-end=\"3302\"\u003e\u003cstrong data-start=\"3302\" data-end=\"3312\"\u003eShape:\u003c\/strong\u003e Irregular biscuit-style clay pieces\u003cbr data-start=\"3348\" data-end=\"3351\"\u003e\u003cstrong data-start=\"3351\" data-end=\"3362\"\u003eColour:\u003c\/strong\u003e Warm terracotta reds, soft browns, and muted earthy oranges\u003cbr data-start=\"3422\" data-end=\"3425\"\u003e\u003cstrong data-start=\"3425\" data-end=\"3441\"\u003eIngredients:\u003c\/strong\u003e Natural Indian red clay and terracotta clay\u003cbr data-start=\"3485\" data-end=\"3488\"\u003e\u003cstrong data-start=\"3488\" data-end=\"3499\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3516\" data-end=\"3519\"\u003e\u003cstrong data-start=\"3519\" data-end=\"3548\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Punjab’s fertile soil traditions, Punjabi Ki Mitti reflects a cultural connection to the land, reinterpreted here in a softer, beginner-friendly format. It introduces the essence of regional earth clays in a smooth, approachable way, offering a gentle entry point into terracotta-based sensory experiences.\u003c\/p\u003e\n\u003chr data-start=\"3867\" data-end=\"3870\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3872\" data-end=\"3885\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3887\" data-end=\"4270\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53870139081031,"sku":"04050800341","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52727493165383,"sku":"04050800342","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53057529512263,"sku":"04050800343","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_65c96320-f562-42e9-9f68-d4b31c271faf.png?v=1751996942"},{"product_id":"indian-terracotta-shot-edible-clay-pots","title":"Indian Terracotta Shot Pots - Gift Box Included - Edible Terracotta Clay Pots","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTerracotta Shot Pots Box is a beautifully presented collection of 16 miniature Indian terracotta pots, housed in a forest green and gold gift-style box. Think of it as a chocolate box for clay lovers. Crafted from traditional Indian red terracotta, these miniature vessels deliver a satisfying crunchy clay experience with rich earthy flavour, warm mineral notes, and the nostalgic aroma of rain on sun-baked pottery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach shot pot offers a crisp, tile-like snap that breaks down into a smooth, dusty crumble with very little grit. The flavour is deeply rooted in classic Indian terracotta traditions, featuring muddy red-earth notes, subtle iron-rich minerality, and the comforting scent of fresh clay after rainfall. Their compact size makes them ideal for slow sensory enjoyment, ASMR crunches, stash displays, or pairing with your favourite clay powders and pastes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally inspired by small Indian clay vessels used for offerings, spices, and sacred water, these miniature pots combine heritage craftsmanship with a fun, interactive sensory experience. Perfect for fans of edible clay textures, terracotta notes, clay pots, earthy crunch-style experiences, and traditional mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp tile-like snap with a smooth dusty crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rich red earth, terracotta minerals, muddy clay notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, ASMR, terracotta enthusiasts, sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A playful collection of miniature clay pots delivering classic terracotta flavour and satisfying crunchy texture.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth muddy clay with enhanced earthy aroma\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rain on terracotta, damp earth, pottery clay, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 330g total\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 16 miniature shot-sized clay pots\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm red-orange terracotta with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Punjabi Ki Mitti\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eInspired by traditional Indian terracotta vessels used for offerings, spices, and sacred water, these miniature pots reflect centuries of pottery craftsmanship. Their earthy aroma, mineral character, and distinctive crunch celebrate India's enduring connection to terracotta and natural clay traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51928455348551,"sku":"02050800290","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_897b17ba-edea-4c22-87bb-bf1f32c75b15.png?v=1752706131"},{"product_id":"16x-indian-terracotta-shot-pots-with-clay-powder-100g","title":"Indian Terracotta Shot Pots with Clay Powder Bundle - Gift Box Included - Edible Terracotta Clay pots and edible clay powder","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Crisp terracotta snaps, rich red-earth flavour, and dusty clay dips in one satisfying ritual\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTerracotta Shot Pot Bundle is a natural Indian clay collection known for its crisp crunch and rich terracotta earthy profile. These miniature terracotta pots paired with fine clay powder deliver a satisfying sensory experience with notes of red earth, iron-rich minerals, dusty clay, petrichor, and roasted terracotta. The texture offers a clean, dry finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with handmade village pottery traditions across India, where mineral-rich red earth is shaped and fired using generations-old techniques.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp snap with a soft dusty crumble and ultra-fine powder finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Terracotta-rich, earthy, mineral-forward, iron-rich clay notes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 1–4 – Medium to Hard\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Crunch lovers, ASMR enthusiasts, collectors, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eClay experience: A complete clay ritual featuring crunchy terracotta pots and flavour-rich powders for dipping, spooning, and sensory exploration.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap with powdery crumb filling\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eBrief soaking intensifies earthy flavours and creates a softer, more aromatic crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Rainwater, terracotta, red earth, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Up to 450g Total\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Miniature terracotta pots with open mouths\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Warm terracotta orange with selected powder colour variation (Red, White, Black, or Mixed)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Terracotta Clay Pots and 100% Natural Clay Powder Blend (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Various\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Handmade terracotta vessels have been crafted throughout India for centuries using mineral-rich red earth sourced from local soils. Paired with traditional powdered clays commonly enjoyed within geophagia communities, this bundle combines heritage pottery craftsmanship with classic earthy sensory experiences.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Black Candy","offer_id":51936309870919,"sku":"0805150079","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Cement Dust","offer_id":54159153234247,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Ember Dust","offer_id":54159153267015,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Golden Rose Dust","offer_id":54159153299783,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Indian Brown Terracotta Powdery Crumbs","offer_id":54159153332551,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Mixed Nakumatt","offer_id":54159153365319,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Mixed Smoky\/Roasted Clay Crumbs","offer_id":54159153398087,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Pink Love Dust","offer_id":54159153430855,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Pink Nakumatt Powdery Crumbs","offer_id":54159153463623,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Plain Nakumatt","offer_id":54159153496391,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Red Khadi","offer_id":54159153529159,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Red Nakumatt","offer_id":54159153561927,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Terra Dust","offer_id":54159153594695,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"White Kadhi","offer_id":54159153627463,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Yellow Butter Dust","offer_id":54159153660231,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_87aa67b8-3baf-4513-9b94-23034cd1818d.png?v=1752706131"},{"product_id":"terracotta-tumbles-indian-edible-clay-pot-chips","title":"Terracotta Tumbles - Mixed Brken Edible Indian Terracotta Clay Pot Chips","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"65\" data-end=\"79\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"81\" data-end=\"1118\"\u003eTerracotta Tumbles are a natural Indian terracotta clay mix known for their varied crunchy textures and bold sunbaked mineral profile. This assortment of broken chips, shards, and crumbled pottery fragments delivers a satisfying sensory experience with notes of iron-rich terracotta, dry earth, kiln-fired clay, dusty minerals, and subtle muddy tangs, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture ranges from crisp brittle snaps to gritty sandy crumbles and softer dusty melts, creating a constantly changing sensory journey appreciated within geophagia and texture-focused communities. Traditionally inspired by artisan-fired terracotta vessels from regions such as Kolkata, Gujarat, and Uttar Pradesh, this mix is valued for its grounding texture, authentic earthy crunch, and raw handcrafted character. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1120\" data-end=\"1135\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1137\" data-end=\"1942\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1149\"\u003eTexture:\u003c\/strong\u003e Mixed crunchy shards with brittle snaps, gritty crumbles, and dusty soft melts\u003cbr data-start=\"1228\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1241\"\u003eTaste:\u003c\/strong\u003e Iron-rich terracotta with sunbaked earth, dry minerals, and muddy clay notes\u003cbr data-start=\"1318\" data-end=\"1321\"\u003e\u003cstrong data-start=\"1321\" data-end=\"1339\"\u003eCrunch factor:\u003c\/strong\u003e 3–5 – Medium to Very Hard\u003cbr data-start=\"1365\" data-end=\"1368\"\u003e\u003cstrong data-start=\"1368\" data-end=\"1379\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India – Kolkata, Gujarat \u0026amp; Uttar Pradesh\u003cbr data-start=\"1425\" data-end=\"1428\"\u003e\u003cstrong data-start=\"1428\" data-end=\"1441\"\u003eBest for:\u003c\/strong\u003e Texture explorers, stash builders, ASMR crunch lovers, experienced clay enthusiasts\u003cbr data-start=\"1525\" data-end=\"1528\"\u003e\u003cstrong data-start=\"1528\" data-end=\"1548\"\u003eClay experience:\u003c\/strong\u003e A varied terracotta mix offering unpredictable crunches, dusty melts, and earthy mineral depth in every handful.\u003cbr data-start=\"1661\" data-end=\"1664\"\u003e\u003cstrong data-start=\"1664\" data-end=\"1679\"\u003eASMR level:\u003c\/strong\u003e Loud crunch, dusty crack, and gritty crumble variety\u003cbr data-start=\"1732\" data-end=\"1735\"\u003e\u003cstrong data-start=\"1735\" data-end=\"1757\"\u003eHydration texture:\u003c\/strong\u003e Softens into muddy mineral-rich clay with lingering sandy grit depending on chip thickness\u003cbr data-start=\"1848\" data-end=\"1851\"\u003e\u003cstrong data-start=\"1851\" data-end=\"1867\"\u003eAroma notes:\u003c\/strong\u003e Kiln-fired pottery, dry soil, baked terracotta, dusty minerals, warm earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1944\" data-end=\"1962\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1964\" data-end=\"2603\"\u003e\u003cstrong data-start=\"1964\" data-end=\"1975\"\u003eWeight:\u003c\/strong\u003e 100g \/ 250g \/ 500g\u003cbr data-start=\"1994\" data-end=\"1997\"\u003e\u003cstrong data-start=\"1997\" data-end=\"2007\"\u003eShape:\u003c\/strong\u003e Irregular chips, shards, and crumbs (size selectable)\u003cbr data-start=\"2061\" data-end=\"2064\"\u003e\u003cstrong data-start=\"2064\" data-end=\"2075\"\u003eColour:\u003c\/strong\u003e Red, brown, smoky, and dusky terracotta tones with natural variation\u003cbr data-start=\"2144\" data-end=\"2147\"\u003e\u003cstrong data-start=\"2147\" data-end=\"2163\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2235\" data-end=\"2238\"\u003e\u003cstrong data-start=\"2238\" data-end=\"2249\"\u003eVendor:\u003c\/strong\u003e Various\u003cbr data-start=\"2266\" data-end=\"2269\"\u003e\u003cstrong data-start=\"2269\" data-end=\"2298\"\u003eTraditional clay origins:\u003c\/strong\u003e Derived from artisan terracotta vessels traditionally crafted across Indian regions including Kolkata, Gujarat, and Uttar Pradesh, these fired clay fragments reflect generations of pottery traditions rooted in earthy mineral richness and handcrafted ceramic methods.\u003cbr data-start=\"2565\" data-end=\"2568\"\u003e\u003cstrong data-start=\"2568\" data-end=\"2584\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003cp data-start=\"2605\" data-end=\"2629\"\u003e\u003cstrong data-start=\"2605\" data-end=\"2627\"\u003eAvailable options:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2630\" data-end=\"2769\"\u003e\n\u003cli data-section-id=\"15897vz\" data-start=\"2630\" data-end=\"2662\"\u003eThin or Thick chips\u003c\/li\u003e\n\u003cli data-section-id=\"1f9ul8s\" data-start=\"2663\" data-end=\"2710\"\u003eNon-Smoked, Light Smoke, or Smoky varieties\u003c\/li\u003e\n\u003cli data-section-id=\"1gg8ytw\" data-start=\"2711\" data-end=\"2769\"\u003eSmall Crumbs, Small\/Medium, or Medium\/Large chip sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2771\" data-end=\"2784\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2786\" data-end=\"3169\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Small Crumbs \/ 100g \/ Non-Smoked","offer_id":53980921299271,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 100g \/ Light Smoke","offer_id":53980921332039,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 100g \/ Smoked","offer_id":53980921364807,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Non-Smoked","offer_id":53980921397575,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Light Smoke","offer_id":53980921430343,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Smoked","offer_id":53980921463111,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Non-Smoked","offer_id":51952077111623,"sku":"0205080024","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Light Smoke","offer_id":53741590839623,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Smoked","offer_id":53844338868551,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Non-Smoked","offer_id":53741586186567,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Light Smoke","offer_id":53741590872391,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Smoked","offer_id":53844338901319,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Non-Smoked","offer_id":51952077144391,"sku":"0205080025","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Light Smoke","offer_id":53741590937927,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Smoked","offer_id":53844338966855,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Non-Smoked","offer_id":53741586252103,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Light Smoke","offer_id":53741590970695,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Smoked","offer_id":53844338999623,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Non-Smoked","offer_id":53980925788487,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Light Smoke","offer_id":53980925821255,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Smoked","offer_id":53980925854023,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Non-Smoked","offer_id":53980925886791,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Light Smoke","offer_id":53980925919559,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Smoked","offer_id":53980925952327,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Non-Smoked","offer_id":53980926083399,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Light Smoke","offer_id":53980926116167,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Smoked","offer_id":53980926148935,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Non-Smoked","offer_id":53980926181703,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Light Smoke","offer_id":53980926214471,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Smoked","offer_id":53980926247239,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Terracotta_Tumbles_-_Indian.png?v=1767313695"},{"product_id":"african-eko-grey-smoky-nigerian-edible-clay-chunks","title":"African Eko Grey - Nigerian Smoky Clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfrican Eko Grey is a natural Nigerian clay known for its firm, clean crunch and deeply smoky earthy profile. These irregular hand-broken chunks deliver a satisfying sensory experience with notes of roasted earth, damp cement, petrichor, mineral dust, and subtle tangy undertones, making them especially popular among lovers of smoky clays, ASMR crunches, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture offers a dry, crisp finish with a distinctive roasted earth character developed through traditional smoking methods. Lightweight yet dense, each piece snaps cleanly before dissolving into a smooth, grit-free melt. Traditionally associated with West African geophagy practices, Eko Grey is valued for its grounding texture, authentic smoky flavour, and rich cultural heritage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm dry snap with smooth grit-free melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky roasted earth, damp cement, petrichor, mineral-rich finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇳🇬 Nigeria, Lagos Region\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, ASMR enthusiasts, experienced clay collectors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, roasted clay with a satisfying crunch and deeply smoky mineral character that lingers long after the melt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth earthy paste while retaining its smoky flavour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, petrichor, smoky clay, damp minerals, rain-soaked soil\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular hand-broken chunks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky grey with natural tonal variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Eko Grey Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Eko clay has been enjoyed throughout Nigeria and wider West Africa for generations. Traditionally smoked during preparation, it develops its signature roasted aroma and bold mineral depth, making it one of the most recognisable and culturally significant African clay varieties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":54050863219015,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52756244332871,"sku":"0301010010","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756244365639,"sku":"0301010011","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_9f7d70df-087b-495d-a39e-d3705ce36709.png?v=1767272440"},{"product_id":"african-eko-whiite-410g","title":"African Eko Whiite - Smooth Nigerian Clay","description":"\u003cp data-end=\"722\" data-start=\"168\"\u003eEko White is the unsmoked, gentler sibling of classic Eko clay. Harvested from Nigeria and naturally air-dried, these satisfyingly firm chunks offer a smooth, creamy crunch without grit or stickiness—unless you take a particularly ambitious bite. Each piece melts cleanly on the tongue, releasing a fresh, rain-kissed mineral flavour with light grassy tones and a delicate hint of petrichor. Subtle, clean, and calming, this variety is ideal for those who prefer a mellow, grounding clay experience without the smoky tang typical of its grey counterpart.\u003c\/p\u003e\n\u003cp data-end=\"771\" data-start=\"724\"\u003e\u003cstrong data-end=\"732\" data-start=\"724\"\u003eSize\u003c\/strong\u003e\u003cbr data-end=\"735\" data-start=\"732\"\u003eVaries, approximately 2–15 cm chunks\u003c\/p\u003e\n\u003cp data-end=\"814\" data-start=\"773\"\u003e\u003cstrong data-end=\"783\" data-start=\"773\"\u003eWeight\u003c\/strong\u003e\u003cbr data-end=\"786\" data-start=\"783\"\u003eAvailable in 100 g and 250 g\u003c\/p\u003e\n\u003cp data-end=\"851\" data-start=\"816\"\u003e\u003cstrong data-end=\"825\" data-start=\"816\"\u003eShape\u003c\/strong\u003e\u003cbr data-end=\"828\" data-start=\"825\"\u003eIrregular broken pieces\u003c\/p\u003e\n\u003cp data-end=\"879\" data-start=\"853\"\u003e\u003cstrong data-end=\"863\" data-start=\"853\"\u003eColour\u003c\/strong\u003e\u003cbr data-end=\"866\" data-start=\"863\"\u003eNatural white, some with a light brown outer shell\u003c\/p\u003e\n\u003cp data-end=\"954\" data-start=\"881\"\u003e\u003cstrong data-end=\"892\" data-start=\"881\"\u003eTexture\u003c\/strong\u003e\u003cbr data-end=\"895\" data-start=\"892\"\u003eSmooth, crunchy, non-gritty; slightly sticky if overstuffed\u003c\/p\u003e\n\u003cp data-end=\"996\" data-start=\"956\"\u003e\u003cstrong data-end=\"973\" data-start=\"956\"\u003eCrunch Factor\u003c\/strong\u003e\u003cbr data-end=\"976\" data-start=\"973\"\u003e3 – Mellow but crisp\u003c\/p\u003e\n\u003cp data-end=\"1085\" data-start=\"998\"\u003e\u003cstrong data-end=\"1015\" data-start=\"998\"\u003eTaste Profile\u003c\/strong\u003e\u003cbr data-end=\"1018\" data-start=\"1015\"\u003eClean chalky base, light petrichor, subtle green-grass mineral tone\u003c\/p\u003e\n\u003cp data-end=\"1143\" data-start=\"1087\"\u003e\u003cstrong data-end=\"1102\" data-start=\"1087\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-end=\"1105\" data-start=\"1102\"\u003e100% natural Eko White clay (unsmoked)\u003c\/p\u003e\n\u003cp data-end=\"1176\" data-start=\"1145\"\u003e\u003cstrong data-end=\"1166\" data-start=\"1145\"\u003eCountry of Origin\u003c\/strong\u003e\u003cbr data-end=\"1169\" data-start=\"1166\"\u003eNigeria\u003c\/p\u003e\n\u003cp data-end=\"1207\" data-start=\"1178\"\u003e\u003cstrong data-end=\"1188\" data-start=\"1178\"\u003eVendor\u003c\/strong\u003e\u003cbr data-end=\"1191\" data-start=\"1188\"\u003eEarthy Crunch UK\u003c\/p\u003e\n\u003cp data-end=\"1708\" data-start=\"1209\"\u003e\u003cstrong data-end=\"1237\" data-start=\"1209\"\u003eTraditional Clay Origins\u003c\/strong\u003e\u003cbr data-end=\"1240\" data-start=\"1237\"\u003eEko clay has been consumed across West Africa for generations, appreciated for its sensory depth, grounding flavour, and natural purity. Traditionally sun-dried and left unsmoked, Eko White maintains a creamy, mellow profile with a refreshingly light mineral finish. Loved by geophagy communities worldwide, it offers a gentler introduction to the world of African edible clays while still delivering the satisfying crunch and clean melt that define the Eko tradition.\u003c\/p\u003e\n\u003cp data-end=\"1801\" data-start=\"1710\"\u003e\u003cstrong data-end=\"1718\" data-start=\"1710\"\u003eUses\u003c\/strong\u003e\u003cbr data-end=\"1721\" data-start=\"1718\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1801\" data-start=\"1710\"\u003e\n\u003cstrong\u003eGeophagia\/Pica: \u003c\/strong\u003eEnjoy for its creamy, mellow crunch and clean mineral flavour.\u003c\/li\u003e\n\u003cli data-end=\"1904\" data-start=\"1803\"\u003e\n\u003cstrong\u003eTraditional Remedies\u003c\/strong\u003e: Used in grounding and digestive routines in various West African communities.\u003c\/li\u003e\n\u003cli data-end=\"2006\" data-start=\"1906\"\u003e\n\u003cstrong\u003eCollecting\u003c\/strong\u003e: A classic Nigerian clay with a softer, unsmoked profile—perfect for curated collections.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":54050388967751,"sku":"03010100120","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52756239876423,"sku":"03010100121","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52756239909191,"sku":"03010100123","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_38081641-740e-4569-8f52-24886b87b1e7.png?v=1767275147"},{"product_id":"african-eko-whiite-410g-copy","title":"African Nzu - Clay for Pica\/ Geophagia","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"350\"\u003eNzu is a classic Nigerian kaolin clay, widely recognised for its distinctive crunch, earthy mineral flavour, and traditional preparation. Also known as African Nzu or Calabash Chalk, this clay is carefully hand-processed using time-honoured methods — naturally sourced, lightly salted, shaped into small balls, and gently smoked.\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"764\"\u003eEach piece offers a soft yet satisfying bite, breaking with a slightly dusty crunch before melting into a fine, creamy mineral powder. The flavour is immediately earthy and smoky, layered with subtle saltiness and deep, grounding kaolin notes reminiscent of damp soil or petrichor. This batch leans soft and crumbly, with minimal grit and a lightly dusty finish, creating a bold yet approachable clay experience.\u003c\/p\u003e\n\u003chr data-start=\"766\" data-end=\"769\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"771\" data-end=\"790\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"792\" data-end=\"958\"\u003eFirm but crumbly with a soft, dusty break. Smooth outer surface that crumbles easily, becoming slightly sticky when chewed in larger amounts. Minimal grit throughout.\u003c\/p\u003e\n\u003chr data-start=\"960\" data-end=\"963\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"965\" data-end=\"981\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"983\" data-end=\"1157\"\u003eRichly earthy and mineral-forward with gentle smoky notes. Light saltiness enhances the profile, while subtle ashy, basement-like undertones and hints of petrichor add depth.\u003c\/p\u003e\n\u003chr data-start=\"1159\" data-end=\"1162\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1164\" data-end=\"1182\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1184\" data-end=\"1414\"\u003eA comforting, traditional clay with a softer crunch and powdery finish. Nzu offers an easy, familiar rhythm — bite, crumble, and melt — making it ideal for those who enjoy a dustier texture with layered flavour and cultural depth.\u003c\/p\u003e\n\u003chr data-start=\"1416\" data-end=\"1419\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1421\" data-end=\"1436\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1438\" data-end=\"1686\"\u003e\n\u003cli data-section-id=\"cnrbln\" data-start=\"1438\" data-end=\"1474\"\u003eTraditional Nigerian kaolin clay\u003c\/li\u003e\n\u003cli data-section-id=\"ce4h85\" data-start=\"1475\" data-end=\"1511\"\u003eLightly salted and gently smoked\u003c\/li\u003e\n\u003cli data-section-id=\"ozvphm\" data-start=\"1512\" data-end=\"1556\"\u003eSoft, dusty crunch with creamy breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"tdapbk\" data-start=\"1557\" data-end=\"1600\"\u003eEarthy, smoky, and subtly salty flavour\u003c\/li\u003e\n\u003cli data-section-id=\"1fiwk6\" data-start=\"1601\" data-end=\"1643\"\u003eMinimal grit, slightly crumbly texture\u003c\/li\u003e\n\u003cli data-section-id=\"1ce6mvn\" data-start=\"1644\" data-end=\"1686\"\u003eHand-shaped into classic rounded forms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1688\" data-end=\"1691\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1693\" data-end=\"1711\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1713\" data-end=\"2741\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"axvv0t\" data-start=\"1713\" data-end=\"1747\"\u003e\n\u003cstrong data-start=\"1715\" data-end=\"1724\"\u003eSize:\u003c\/strong\u003e Approximately 1–3 cm\u003c\/li\u003e\n\u003cli data-section-id=\"1a5cl8h\" data-start=\"1748\" data-end=\"1792\"\u003e\n\u003cstrong data-start=\"1750\" data-end=\"1761\"\u003eWeight:\u003c\/strong\u003e Available in 100 g and 250 g\u003c\/li\u003e\n\u003cli data-section-id=\"1cwgvou\" data-start=\"1793\" data-end=\"1821\"\u003e\n\u003cstrong data-start=\"1795\" data-end=\"1805\"\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/li\u003e\n\u003cli data-section-id=\"1kj9dfh\" data-start=\"1822\" data-end=\"1890\"\u003e\n\u003cstrong data-start=\"1824\" data-end=\"1835\"\u003eColour:\u003c\/strong\u003e White to grey-white with a soft, ashen smoked finish\u003c\/li\u003e\n\u003cli data-section-id=\"1qq2e98\" data-start=\"1891\" data-end=\"1980\"\u003e\n\u003cstrong data-start=\"1893\" data-end=\"1905\"\u003eTexture:\u003c\/strong\u003e Firm yet crumbly and dusty; smooth exterior; slightly sticky when chewed\u003c\/li\u003e\n\u003cli data-section-id=\"1dd5np4\" data-start=\"1981\" data-end=\"2051\"\u003e\n\u003cstrong data-start=\"1983\" data-end=\"2001\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – soft-medium, dusty crumble with clean break\u003c\/li\u003e\n\u003cli data-section-id=\"1a086f2\" data-start=\"2052\" data-end=\"2158\"\u003e\n\u003cstrong data-start=\"2054\" data-end=\"2072\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, mineral-rich, lightly salty with smoky, ashy undertones and faint petrichor\u003c\/li\u003e\n\u003cli data-section-id=\"1iilgw\" data-start=\"2159\" data-end=\"2235\"\u003e\n\u003cstrong data-start=\"2161\" data-end=\"2177\"\u003eIngredients:\u003c\/strong\u003e 100% Nzu (kaolin clay), traditionally salted and smoked\u003c\/li\u003e\n\u003cli data-section-id=\"11neys8\" data-start=\"2236\" data-end=\"2270\"\u003e\n\u003cstrong data-start=\"2238\" data-end=\"2260\"\u003eCountry of Origin:\u003c\/strong\u003e Nigeria\u003c\/li\u003e\n\u003cli data-section-id=\"1qb8wv2\" data-start=\"2271\" data-end=\"2311\"\u003e\n\u003cstrong data-start=\"2273\" data-end=\"2284\"\u003eVendor:\u003c\/strong\u003e African Clay Distributor\u003c\/li\u003e\n\u003cli data-section-id=\"1qvuio1\" data-start=\"2312\" data-end=\"2741\" data-is-last-node=\"\"\u003e\n\u003cstrong data-start=\"2314\" data-end=\"2343\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nzu, an Igbo term for white kaolin clay, has been prepared and enjoyed across West Africa for generations. Traditionally ground, lightly salted, shaped, and smoked, it carries a distinctive earthy, smoky profile rooted in cultural practices. Long associated with geophagy, rituals, and traditional uses, Nzu remains a staple clay valued for its heritage, sensory depth, and unmistakable character.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756237484359,"sku":"0301010014","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52756237517127,"sku":"0301010015","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_4a900486-7991-408f-899c-62703b1e7c2f.png?v=1767276115"},{"product_id":"african-nzu-410g-copy","title":"African Ulo Clay - Nigerian earthy clay","description":"\u003cp data-start=\"253\" data-end=\"1004\"\u003eAfrican Ulo offers a hard, snappy crunch rooted in Nigeria’s long-standing clay traditions. This compact variety arrives in dense, uniform chunks with a dry exterior and a layered internal structure that breaks apart cleanly on the bite. Unlike creamier clays, Ulo does not turn sticky or gummy when chewed; instead, it fractures into flaky layers and settles into a mild, waxy mineral crumble with no grit. The flavour is deeply earthy and mineral-rich, carrying basement-dusty soil notes, cement-like earthiness, and a gentle smokiness that evokes the scent of rain on dry ground or sun-warmed asphalt. Less overtly smoky than some Ulo batches, this variety delivers a consistent, grounded experience that feels firmly tied to the land it came from.\u003c\/p\u003e\n\u003ch3 data-start=\"1006\" data-end=\"1016\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1017\" data-end=\"1054\"\u003eVaries, approximately 2–4 cm chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1056\" data-end=\"1068\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1069\" data-end=\"1099\"\u003eAvailable in 100 g and 250 g\u003c\/p\u003e\n\u003ch3 data-start=\"1101\" data-end=\"1112\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1113\" data-end=\"1140\"\u003eIrregular, compact chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1142\" data-end=\"1154\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1155\" data-end=\"1194\"\u003eGrey-tan with natural tonal variation\u003c\/p\u003e\n\u003ch3 data-start=\"1196\" data-end=\"1209\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1210\" data-end=\"1316\"\u003eHard and dense with a snappy bite; breaks into flaky layers; mildly waxy on chew; no grit and non-sticky\u003c\/p\u003e\n\u003ch3 data-start=\"1318\" data-end=\"1337\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"1338\" data-end=\"1394\"\u003e4 – firm, layered crunch with a clean, mineral crumble\u003c\/p\u003e\n\u003ch3 data-start=\"1396\" data-end=\"1415\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"1416\" data-end=\"1575\"\u003eDeep earthy and mineral-forward with cement-like, basement soil notes and gentle smokiness. Subtle petrichor and sun-baked earth\/asphalt tones on the finish.\u003c\/p\u003e\n\u003ch3 data-start=\"1577\" data-end=\"1594\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1595\" data-end=\"1610\"\u003e100% Ulo clay\u003c\/p\u003e\n\u003ch3 data-start=\"1612\" data-end=\"1635\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-start=\"1636\" data-end=\"1645\"\u003eNigeria\u003c\/p\u003e\n\u003ch3 data-start=\"1647\" data-end=\"1659\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1660\" data-end=\"1686\"\u003eAfrican Clay Distributor\u003c\/p\u003e\n\u003ch3 data-start=\"1688\" data-end=\"1718\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"1719\" data-end=\"2312\"\u003eUlo — often referred to as Nigerian Ulo or smoked kaolin — has been enjoyed across West Africa for generations for its distinctive dryness, firm bite, and mineral depth. Traditionally sun-dried and naturally smoked or roasted, Ulo is valued for its layered structure and unmistakably earthy profile. This compact style maintains the clay’s cultural authenticity while offering a harder, more uniform crunch that appeals to those who enjoy dense, land-driven mineral flavours. A staple within geophagy communities, Ulo continues to be prized for its grounding character and connection to place.\u003c\/p\u003e\n\u003ch3 data-start=\"2314\" data-end=\"2324\"\u003eUses\u003c\/h3\u003e\n\u003cul data-start=\"2325\" data-end=\"2659\"\u003e\n\u003cli data-start=\"2325\" data-end=\"2445\"\u003e\n\u003cp data-start=\"2327\" data-end=\"2445\"\u003e\u003cstrong data-start=\"2327\" data-end=\"2348\"\u003eGeophagia \/ Pica:\u003c\/strong\u003e Enjoy for its hard, layered crunch, earthy-smoky mineral profile, and waxy, non-sticky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2446\" data-end=\"2536\"\u003e\n\u003cp data-start=\"2448\" data-end=\"2536\"\u003e\u003cstrong data-start=\"2448\" data-end=\"2473\"\u003eTraditional remedies:\u003c\/strong\u003e Used in cultural and grounding practices across West Africa.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2537\" data-end=\"2659\"\u003e\n\u003cp data-start=\"2539\" data-end=\"2659\"\u003e\u003cstrong data-start=\"2539\" data-end=\"2554\"\u003eCollecting:\u003c\/strong\u003e A classic Nigerian clay with dense structure and strong sense of place, ideal for curated collections.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756202062151,"sku":"0301010018","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52756202094919,"sku":"0301010019","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_65ef6852-d98d-4eca-b788-d0c0080affaa.png?v=1767292641"},{"product_id":"west-arrican-calaba-clay-410g","title":"West African Calabar Clay - Cameroonian mineral-rich clay (Calabash Chalk)","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"322\" data-start=\"21\"\u003eCalaba is a premium, unsmoked kaolin clay traditionally sourced from West Africa, known for its clean crunch and gentle, mineral-rich character. Each piece showcases natural variation in tone — from soft whites to blush pinks and pale yellow hues — giving every batch a beautifully organic appearance.\u003c\/p\u003e\n\u003cp data-end=\"686\" data-start=\"324\"\u003eOn the bite, Calaba delivers a firm, satisfying snap that quickly softens into a creamy, slightly sticky chew in larger pieces. Low in grit and free from additives, it offers a smooth yet interactive clay experience that feels both refined and grounding. This is a clay for those who appreciate subtle complexity, natural purity, and a consistently clean finish.\u003c\/p\u003e\n\u003chr data-end=\"691\" data-start=\"688\"\u003e\n\u003ch2 data-end=\"712\" data-start=\"693\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"884\" data-start=\"714\"\u003eSmooth, dry outer surface with a crisp initial bite. Breaks cleanly before transforming into a creamy, slightly sticky chew when worked in the mouth. Low grit throughout.\u003c\/p\u003e\n\u003chr data-end=\"889\" data-start=\"886\"\u003e\n\u003ch2 data-end=\"907\" data-start=\"891\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1102\" data-start=\"909\"\u003eMildly earthy with soft smoky undertones and delicate mineral notes. Hints of petrichor (rain-soaked earth) come through, alongside a gentle saltiness and faint tang that lingers on the palate.\u003c\/p\u003e\n\u003chr data-end=\"1107\" data-start=\"1104\"\u003e\n\u003ch2 data-end=\"1127\" data-start=\"1109\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1429\" data-start=\"1129\"\u003eA balanced and calming clay that offers both structure and softness. The initial crunch gives way to a slow, creamy breakdown, making it ideal for those who enjoy a transition from crisp bite to smooth chew. Its clean profile and low grit make it especially appealing for a more refined clay session.\u003c\/p\u003e\n\u003chr data-end=\"1434\" data-start=\"1431\"\u003e\n\u003ch2 data-end=\"1451\" data-start=\"1436\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1669\" data-start=\"1453\"\u003e\n\u003cli data-end=\"1485\" data-start=\"1453\" data-section-id=\"1ucky2y\"\u003ePremium unsmoked kaolin clay\u003c\/li\u003e\n\u003cli data-end=\"1524\" data-start=\"1486\" data-section-id=\"1up6vde\"\u003eNaturally varied colours and tones\u003c\/li\u003e\n\u003cli data-end=\"1569\" data-start=\"1525\" data-section-id=\"1qnmg1q\"\u003eFirm, clean crunch with creamy breakdown\u003c\/li\u003e\n\u003cli data-end=\"1602\" data-start=\"1570\" data-section-id=\"1ja9yvo\"\u003eLow grit, smooth consistency\u003c\/li\u003e\n\u003cli data-end=\"1626\" data-start=\"1603\" data-section-id=\"w5lzvj\"\u003eFree from additives\u003c\/li\u003e\n\u003cli data-end=\"1669\" data-start=\"1627\" data-section-id=\"subpr6\"\u003eTraditionally sourced from West Africa\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1674\" data-start=\"1671\"\u003e\n\u003ch2 data-end=\"1694\" data-start=\"1676\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2801\" data-start=\"1696\"\u003e\n\u003cli data-end=\"1745\" data-start=\"1696\" data-section-id=\"pzk31d\"\u003e\n\u003cstrong data-end=\"1707\" data-start=\"1698\"\u003eSize:\u003c\/strong\u003e Varies; approximately 2–4 cm pieces\u003c\/li\u003e\n\u003cli data-end=\"1790\" data-start=\"1746\" data-section-id=\"1a5cl8h\"\u003e\n\u003cstrong data-end=\"1759\" data-start=\"1748\"\u003eWeight:\u003c\/strong\u003e Available in 100 g and 250 g\u003c\/li\u003e\n\u003cli data-end=\"1839\" data-start=\"1791\" data-section-id=\"18u0t5q\"\u003e\n\u003cstrong data-end=\"1803\" data-start=\"1793\"\u003eShape:\u003c\/strong\u003e Mixed, irregular chunks and balls\u003c\/li\u003e\n\u003cli data-end=\"1930\" data-start=\"1840\" data-section-id=\"108nlje\"\u003e\n\u003cstrong data-end=\"1853\" data-start=\"1842\"\u003eColour:\u003c\/strong\u003e Natural variation — white, pink, pale yellow; occasional grey outer layers\u003c\/li\u003e\n\u003cli data-end=\"1998\" data-start=\"1931\" data-section-id=\"1qsv5ws\"\u003e\n\u003cstrong data-end=\"1945\" data-start=\"1933\"\u003eTexture:\u003c\/strong\u003e Smooth, dry, low grit; slightly sticky when chewed\u003c\/li\u003e\n\u003cli data-end=\"2062\" data-start=\"1999\" data-section-id=\"1r7n0rx\"\u003e\n\u003cstrong data-end=\"2019\" data-start=\"2001\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, clean snap with creamy crumble\u003c\/li\u003e\n\u003cli data-end=\"2151\" data-start=\"2063\" data-section-id=\"xdf1du\"\u003e\n\u003cstrong data-end=\"2083\" data-start=\"2065\"\u003eTaste Profile:\u003c\/strong\u003e Mild earthy, softly smoky, mineral-rich with subtle salt and tang\u003c\/li\u003e\n\u003cli data-end=\"2224\" data-start=\"2152\" data-section-id=\"arhc1o\"\u003e\n\u003cstrong data-end=\"2170\" data-start=\"2154\"\u003eIngredients:\u003c\/strong\u003e 100% natural kaolin clay (Calaba \/ Calabar \/ Lokpo\/ Calabash Chalk)\u003c\/li\u003e\n\u003cli data-end=\"2314\" data-start=\"2225\" data-section-id=\"12maxaz\"\u003e\n\u003cstrong data-end=\"2249\" data-start=\"2227\"\u003eCountry of Origin:\u003c\/strong\u003e West Africa (Ivory Coast, Nigeria, Cameroon – batch dependent)\u003c\/li\u003e\n\u003cli data-end=\"2356\" data-start=\"2315\" data-section-id=\"1njb8p9\"\u003e\n\u003cstrong data-end=\"2328\" data-start=\"2317\"\u003eVendor:\u003c\/strong\u003e African Clays Distributor\u003c\/li\u003e\n\u003cli data-is-last-node=\"\" data-end=\"2801\" data-start=\"2357\" data-section-id=\"1bre21m\"\u003e\n\u003cstrong data-end=\"2388\" data-start=\"2359\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Calaba, also known as Lokpo or Calabar chalk, has been used for generations across West African communities. Naturally harvested from kaolin-rich deposits and air-dried without smoking, it is valued for its smooth texture, balanced flavour, and natural beauty. Deeply rooted in cultural traditions and geophagy practices, it remains a widely appreciated clay for its purity and consistent, satisfying experience.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756162281799,"sku":"0301010008","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52756162314567,"sku":"0301010009","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/African_Calaba_Clay_1.png?v=1778027503"},{"product_id":"west-arrican-calaba-clay-410g-copy","title":"West African Pink Kaolin Clay or Chalk - Clay for Pica\/ Geophagia","description":"\u003cp data-start=\"259\" data-end=\"1063\"\u003eAfrican White Kaolin Clay (current batch: light pink) offers a gentle, chalk-forward clay experience rooted in Nigeria’s long-standing kaolin traditions. Favoured by geophagy and pica enthusiasts who enjoy softer, dustier clays, these medium-firm chunks break easily on the bite before melting down into a smooth, gummy, almost silky consistency similar to classic Georgia white. The flavour is mild and comforting, led by dusty kaolin earthiness and basement-like soil notes, with a fresh rainy petrichor character and subtle forest or woody undertones. A faint tang may appear at the finish, adding interest without overpowering the overall calm profile. With no grit but a tendency to stick as it melts, this clay is especially well suited to those who prefer chalky, mellow textures over hard crunch.\u003c\/p\u003e\n\u003ch3 data-start=\"1065\" data-end=\"1075\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1076\" data-end=\"1111\"\u003eVaries, approximately 2–5 cm chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1113\" data-end=\"1125\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1126\" data-end=\"1154\"\u003eAvailable in 100 g and 250 g\u003c\/p\u003e\n\u003ch3 data-start=\"1156\" data-end=\"1167\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1195\"\u003eNatural, hand-broken chunks\u003c\/p\u003e\n\u003ch3 data-start=\"1197\" data-end=\"1209\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1210\" data-end=\"1236\"\u003eLight pink (current batch)\u003c\/p\u003e\n\u003ch3 data-start=\"1238\" data-end=\"1251\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1252\" data-end=\"1366\"\u003eMedium and dusty with a soft crunch; melts into a smooth, gummy, silky consistency; no grit; can stick when chewed\u003c\/p\u003e\n\u003ch3 data-start=\"1368\" data-end=\"1387\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"1388\" data-end=\"1433\"\u003e2 – soft to medium break with a dusty crumble\u003c\/p\u003e\n\u003ch3 data-start=\"1435\" data-end=\"1454\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"1455\" data-end=\"1572\"\u003eDusty kaolin earthiness with rainy petrichor, basement soil notes, subtle forest\/woody tones, and a mild tangy finish\u003c\/p\u003e\n\u003ch3 data-start=\"1574\" data-end=\"1591\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1592\" data-end=\"1616\"\u003e100% natural kaolin clay\u003c\/p\u003e\n\u003ch3 data-start=\"1618\" data-end=\"1641\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-start=\"1642\" data-end=\"1649\"\u003eNigeria\u003c\/p\u003e\n\u003ch3 data-start=\"1651\" data-end=\"1663\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1664\" data-end=\"1688\"\u003eAfrican Clay Distributor\u003c\/p\u003e\n\u003ch3 data-start=\"1690\" data-end=\"1720\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"1721\" data-end=\"2332\"\u003eWhite and pink kaolin clays — often referred to as African white chalk or calabash chalk — have been cherished across West Africa for generations. Valued for their purity, gentle mineral profile, and calming nature, these clays have traditionally been used in geophagy, digestive-soothing practices, and cultural rituals. Naturally fine-grained and minimally processed, kaolin clays are especially appreciated for their soft crunch, clean melt, and approachable flavour. This light pink variety continues that tradition, offering a mild, chalk-friendly option for both newcomers and experienced clay collectors.\u003c\/p\u003e\n\u003ch3 data-start=\"2334\" data-end=\"2344\"\u003eUses\u003c\/h3\u003e\n\u003cul data-start=\"2345\" data-end=\"2667\"\u003e\n\u003cli data-start=\"2345\" data-end=\"2457\"\u003e\n\u003cp data-start=\"2347\" data-end=\"2457\"\u003e\u003cstrong data-start=\"2347\" data-end=\"2368\"\u003eGeophagia \/ Pica:\u003c\/strong\u003e Enjoy for its soft, dusty crunch, silky melt, and mild, chalk-forward mineral flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2458\" data-end=\"2554\"\u003e\n\u003cp data-start=\"2460\" data-end=\"2554\"\u003e\u003cstrong data-start=\"2460\" data-end=\"2485\"\u003eTraditional remedies:\u003c\/strong\u003e Incorporated into gentle cleansing or digestive-soothing routines.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2555\" data-end=\"2667\"\u003e\n\u003cp data-start=\"2557\" data-end=\"2667\"\u003e\u003cstrong data-start=\"2557\" data-end=\"2572\"\u003eCollecting:\u003c\/strong\u003e Ideal for those who favour fine-textured, chalk-like West African clays with a mellow profile.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756058210631,"sku":"0301010016","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52756058243399,"sku":"0301010017","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4eb3255c-48a2-468a-b506-97a56a7ebe28.png?v=1767293869"},{"product_id":"mystery-mix-up-150g","title":"Mystery Mix Ups by Colour - Clay for Pica\/ Geophagia - (Sells out every time, grab them while you can!)","description":"\u003cp data-end=\"447\" data-start=\"80\"\u003eFeeling adventurous? Meet the Mystery Mix Up – your crunchy lucky dip in a box. Each bundle is a hand-packed surprise pulled straight from the full Earthy Crunch UK stash. One day you might uncover a smooth chalk stick paired with powdery crumbs; the next, a smoky shard of slate tucked beside a tiny terracotta pot. You never know… and that’s half the fun.\u003c\/p\u003e\n\u003cp data-end=\"532\" data-start=\"449\"\u003eNow available in three sizes and storage options to match your craving style:\u003c\/p\u003e\n\u003cul data-end=\"732\" data-start=\"533\"\u003e\n\u003cli data-end=\"579\" data-start=\"533\"\u003e\n\u003cp data-end=\"579\" data-start=\"535\"\u003e\u003cstrong\u003eKraft Box (100g) – \u003c\/strong\u003ethe perfect taster.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"633\" data-start=\"580\"\u003e\n\u003cp data-end=\"633\" data-start=\"582\"\u003e\u003cstrong\u003eKraft Box (175g) –\u003c\/strong\u003e a generous mid-size treat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"732\" data-start=\"634\"\u003e\n\u003cp data-end=\"732\" data-start=\"636\"\u003e\u003cstrong\u003ePlastic “Forever” Reusable Box (250g) \u003c\/strong\u003e– for serious stashers who love to store and savour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"831\" data-start=\"734\"\u003eEach Mystery Mix Up is themed by colour, and every hue brings its own earthy personalities:\u003c\/p\u003e\n\u003cp data-end=\"978\" data-start=\"833\"\u003e\u003cstrong\u003eReds\u003cmeta charset=\"utf-8\"\u003e\/Browns\u003c\/strong\u003e: Red Nakumatts, Red Clay Biscuits, chewy treats, Red Mix Hex, or Red Nakumatt Cracker Balls topped with Red Khadi and Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1135\" data-start=\"980\"\u003e\u003cstrong\u003eOranges\u003c\/strong\u003e: Indian Terracottas, Mexican Terracotta, Queen Terracotta, OG Tan, orange clay chunks, with crunchy claypot crumbs and earthy powders. All Orange and peach-hued treats\u003c\/p\u003e\n\u003cp data-end=\"1256\" data-start=\"1137\"\u003e\u003cstrong\u003eGreys\u003c\/strong\u003e: Cementy clays, mixed Nakumatts, Grey Mix Hex, surprise treats or balls, dusted with mixed Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1422\" data-start=\"1258\"\u003e\u003cstrong\u003eBlacks\u003c\/strong\u003e: Smoky Sticks, Barbecue Balls, Black Cracker Cookies, Black Candy Pucks, Smoked Nakumatts, Dryfruit shards, and black candy powder for that extra kick.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003eWhites\u003c\/strong\u003e: Classic chalks, chalk balls, Choco Chip Cookies, Dusty Pops – all finished with soft White Khadi powder.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003ePinks\u003c\/strong\u003e: From Pink Ladoos, Pink Nakumatts, Rose Clay, Pink slate triangles and powder.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1998\" data-start=\"1746\"\u003eInside, you’ll find a jumble of textures – crumbly, crunchy, powdery, smooth – and flavour notes that wander from basement-damp to soil-after-rain, from petrol-smoky to cement-fresh. It’s the full crunchy rainbow, one colour family at a time.\u003c\/p\u003e\n\u003cp data-end=\"2351\" data-start=\"2000\"\u003eBecause no two boxes are alike, Mystery Mix Ups come at a sweeter price (over 40% off) – but don’t mistake “discount” for “boring.” This is variety, mystery, and surprise all wrapped up in Earthy Crunch UK’s signature eco packaging. And yes, every single box – no matter the size – comes with its own wooden spoon for instant unboxing bliss.\u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e⚠️ Heads-up: The 175g packaging slides open at either end. Go easy when unboxing – any of the mystery mix ups. Nobody wants their stash to tumble out before the first satisfying snap. \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003ePLEASE NOTE: This is NOT Old stock, these are still very much FRESH Treats, Clays and Crumbs and dusts and simply the leftovers from the main stock and inventory jumbled together\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Reds\/Browns \/ Kraft Tub (50g)","offer_id":53388365693255,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Tub (75g)","offer_id":53388365660487,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Tub (100g)","offer_id":52632255889735,"sku":"0708150052","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Box (175g)","offer_id":52632197366087,"sku":"0708150053","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390545735,"sku":"0708150054","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (50g)","offer_id":53388365758791,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (75g)","offer_id":53388365726023,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (100g)","offer_id":52632255922503,"sku":"0708150049","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Box (175g)","offer_id":52632197398855,"sku":"0708150050","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390578503,"sku":"0708150051","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (50g)","offer_id":53388365824327,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (75g)","offer_id":53388365791559,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (100g)","offer_id":52632255955271,"sku":"0705150040","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Box (175g)","offer_id":52632197431623,"sku":"0705150041","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390611271,"sku":"0708150042","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (50g)","offer_id":53388365889863,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (75g)","offer_id":53388365857095,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (100g)","offer_id":52632255988039,"sku":"0705150037","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Box (175g)","offer_id":52632197464391,"sku":"0705150038","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390644039,"sku":"0705150039","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Greys \/ Kraft Tub (50g)","offer_id":53388365955399,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (75g)","offer_id":53388365922631,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (100g)","offer_id":52632256020807,"sku":"0708150043","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Box (175g)","offer_id":52632197497159,"sku":"0708150044","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390676807,"sku":"0708150045","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (50g)","offer_id":53388366020935,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (75g)","offer_id":53388365988167,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Tub (100g)","offer_id":52635275428167,"sku":"0708150046","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Box (175g)","offer_id":52635275395399,"sku":"0708150047","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52635275362631,"sku":"0708150048","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b6ed1146-6c95-436f-9a30-09a0ee5cc4e0.png?v=1761672560"},{"product_id":"elephant-indian-edible-clay","title":"Elephant Clay - Cementy edible Indian clay chunks","description":"\u003cblockquote\u003e\n\u003ch4 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Bold cementy crunches that melt into smooth earthy minerals with every bite\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eElephant Clay is a natural Indian clay known for its firm medium crunch and bold cementy earthy profile. These irregular chunky pieces deliver a satisfying sensory experience with notes of cement, dusty minerals, fresh water, damp earth, and faint metallic undertones. The texture offers a clean, smooth finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's long-standing raw clay traditions, this clay is valued for its grounding texture, authentic earthy crunch, and mineral-rich sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Firm dry crunch with a smooth paste-like finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Cementy, earthy, dusty minerals with fresh water and subtle metallic notes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Experienced clay enthusiasts, raw clay lovers, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience: \u003c\/strong\u003eA classic raw Indian clay offering bold cement-forward flavour and a satisfying smooth breakdown without grit.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eDevelops a richer earthy aroma and softer paste-like consistency when dampened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Fresh water, damp earth, dusty minerals, basement-like clay notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular chunky pieces\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Light grey to pale elephant-grey tones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Elephant Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eElephant Clay reflects the long-standing tradition of enjoying naturally dried raw clays throughout India. Sourced from mineral-rich deposits and prepared through cleaning and sun-drying, it retains its authentic earthy flavour and natural texture, making it a favourite among those who appreciate classic cement-forward clay experiences.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54159495561543,"sku":"03050201141","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53856884719943,"sku":"03050201142","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52682158080327,"sku":"03050201140","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54159495594311,"sku":"03050201143","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52682158047559,"sku":"03050201144","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_e1a6b929-0df7-4cbe-852e-da384be36e08.png?v=1762213371"},{"product_id":"all-oranges-clay-treats-100g-edible-clay-treats-for-pica","title":"\"All-Oranges\" Clay Treats - Exclusive to ECUK - Indian iron-rich clay treats","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll-Oranges Clay Treats are handcrafted Indian clay treats made from a warm blend of clay pot powders, Punjabi Mitti, and assorted mineral-rich clay crumbs. These rustic bite-sized pieces are known for their gentle crunch and comforting terracotta-rich earthy profile. Each handmade piece delivers a satisfying sensory experience with notes of baked clay, dusty minerals, warm earth, petrichor, and subtle smoky undertones, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture offers a soft, crumbly finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Inspired by India's long-standing mitti and terracotta traditions, these clay treats celebrate the familiar aroma of sun-baked earth after rainfall and the comforting character of traditional clay pottery. Every batch is naturally unique, featuring rustic stars, rounds, and irregular shapes that reflect their handmade origins.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gentle crunchy crumble with a smooth, creamy melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta-rich earthiness with dusty minerals, warm clay, petrichor, and subtle smoky notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Punjab and surrounding clay-producing regions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Slow sensory enjoyment, beginners, ASMR, and lovers of warm terracotta profiles\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A comforting, easy-going clay experience focused on soft crunches, earthy warmth, and nostalgic baked-earth aromas\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy clay paste with enhanced earthy notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta, rain-soaked earth, dusty minerals, sun-baked clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 100g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks, stars, and rounds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm orange, terracotta, and reddish-brown tones with natural variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Clay Blend (Clay Pot Powders, Punjabi Mitti, and assorted clay crumbs) (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK (in partnership with Rose Clay)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Inspired by India's traditional mitti and terracotta pottery heritage, these clay treats combine mineral-rich earth materials long appreciated for their distinctive aromas, textures, and sensory qualities. The blend captures the essence of sun-dried clay, traditional earthenware, and rain-kissed soil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste-Tested (by me)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52483130065223,"sku":"0405090113","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2fd5a900-38cb-43b7-8b3f-ba45f6617073.png?v=1759879498"},{"product_id":"red-nakumatt-edible-clay-for-pica-copy","title":"Almond Clay - Nutty Indian raw clay chunks","description":"\u003cp data-start=\"138\" data-end=\"824\"\u003eAlmond Clay is a mild, soothing raw edible clay with that classic \u003cem data-start=\"227\" data-end=\"243\"\u003ecementy-earthy\u003c\/em\u003e satisfaction that many crave. Naturally sun-dried and completely free from additives, this clay offers a clean, mineral-rich crunch and a gentle, grounding aroma. It delivers a smooth, crunchy bite that breaks into soft shards — never sticky, never gritty — reminiscent of a crisp biscuit or soft nakumat. Its taste is distinctly cementy with fresh earth tones, hints of rain-on-mud freshness, and a subtle nutty undertone (though it contains no almonds or nuts). A perfect beginner-friendly choice for those who enjoy a cement-dirt combo with an easy crunch and natural finish.\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"826\" data-end=\"835\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"866\" data-end=\"877\"\u003eWeight:\u003c\/strong\u003e Approx. 250 grams per pack\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"907\" data-end=\"917\"\u003eShape:\u003c\/strong\u003e Irregular, broken pieces with sharp, dry edges\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"967\" data-end=\"978\" data-is-only-node=\"\"\u003eColour:\u003c\/strong\u003e Light grey to soft brown tones\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1024\"\u003eTexture:\u003c\/strong\u003e Crunchy, then breaks apart easily; smooth with low grit\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1083\" data-end=\"1101\"\u003eCrunch Factor:\u003c\/strong\u003e Medium 3 — soft shards with a clean snap\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1161\"\u003eTaste Profile:\u003c\/strong\u003e Cementy with earthy tones, rain-on-mud freshness, and faint nutty notes\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1252\"\u003eIngredients:\u003c\/strong\u003e 100% natural raw clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1329\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1343\" data-end=\"1354\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1366\" data-end=\"1395\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally sourced from mineral-rich Indian soil where natural sun-dried clays are enjoyed for their clean, cement-like crunch and subtle earthy aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54150015516999,"sku":"03050201001","price":0.49,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":54150015549767,"sku":"03050201002","price":2.49,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52663086317895,"sku":"03050201000","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54150015582535,"sku":"03050201003","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52663086285127,"sku":"03050201004","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_665133b5-be9e-423a-bc71-53969fd777ad.png?v=1761169061"},{"product_id":"christmas-or-xmas-clay-edible-clay-for-pica","title":"Christmas (Xmass) Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"172\" data-end=\"739\"\u003eChristmas Clay is a festive favourite — mildly roasted, semi-smoky, and delightfully crunchy from start to finish. Known for its balanced \u003cem data-start=\"333\" data-end=\"349\"\u003ecementy-earthy\u003c\/em\u003e character and smooth, endless crunch, this variety feels like a celebration in every bite. It’s dense and snappy, breaking into countless fine shards that stay crisp without ever turning creamy, gritty, or sticky. The flavour blends bold cement tones with gentle metallic hints, mild earthiness, and that nostalgic faint dust aroma when wet — reminiscent of Rose Clay and Megan combined.\u003c\/p\u003e\n\u003cp data-start=\"741\" data-end=\"1067\"\u003eNaturally sun-dried and completely additive-free, Christmas Clay carries a pleasant roasted scent and mineral-rich taste that make it especially popular around the holidays. Its warm tones and festive aroma give it a comforting, seasonal appeal — a true winter delight for clay lovers who crave something earthy yet special.\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1069\" data-end=\"1078\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1120\"\u003eWeight:\u003c\/strong\u003e Select from 100g and 250g\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1150\" data-end=\"1160\"\u003eShape:\u003c\/strong\u003e Medium, irregular broken pieces with sharp edges\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1223\"\u003eColour:\u003c\/strong\u003e Warm grey to reddish-brown tones\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1271\"\u003eTexture:\u003c\/strong\u003e Crunchy and dense; breaks into endless little shards, never sticky or creamy\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1351\" data-end=\"1369\"\u003eCrunch Factor:\u003c\/strong\u003e 3 — snappy, long-lasting crunch\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1425\"\u003eTaste Profile:\u003c\/strong\u003e Bold cement taste with mild earthiness, faint metallic notes, and a hint of dust aroma when wet\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1524\" data-end=\"1540\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1621\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1635\" data-end=\"1646\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1658\" data-end=\"1687\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally prepared during winter months in India, where seasonal roasted clays are enjoyed for their warmth, mineral richness, and crisp, festive crunch\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54149972623687,"sku":"03050201424","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53783779115335,"sku":"03050201420","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g Clay","offer_id":52677387419975,"sku":"03050201422","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Powder and Crumbs","offer_id":54149970559303,"sku":"03050201421","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52677387387207,"sku":"0305020143","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/12_3226fe3b-4ecb-47a0-b7bb-2c7cd1bbd90e.png?v=1762216109"},{"product_id":"kylie-clay-edible-clay-for-pica","title":"Kylie Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cp data-start=\"163\" data-end=\"575\"\u003eKylie Clay feels like nature’s perfect blend of \u003cem data-start=\"234\" data-end=\"245\"\u003eChristmas\u003c\/em\u003e and \u003cem data-start=\"250\" data-end=\"258\"\u003eAlmond\u003c\/em\u003e — a smooth, earthy treat with a fresh cement tone and gentle nutty finish. It’s medium in density, breaking into soft, delicate shards that crunch satisfyingly before melting away. The texture is clean and refined — no grit, no stickiness, just a pleasant, nakumat-like crumble that keeps you coming back for more.\u003c\/p\u003e\n\u003cp data-start=\"577\" data-end=\"967\"\u003eThe flavour is balanced and fresh: cementy with soft earthy undertones, touches of fresh water, and a faint dust aroma when wet. There’s also that subtle nuttiness familiar to Almond Clay fans, yet with a smoother, more elegant finish. Kylie Clay is the kind of clay that feels effortless — crisp, comforting, and natural, with a clean mineral edge that tastes like pure earth after rain.\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"969\" data-end=\"978\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1020\"\u003eWeight:\u003c\/strong\u003e Approx. 250 grams per pack\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1060\"\u003eShape:\u003c\/strong\u003e Medium, irregular broken shards with soft, dry edges\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1116\" data-end=\"1127\"\u003eColour:\u003c\/strong\u003e Light grey with occasional beige or soft brown tones\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1183\" data-end=\"1195\"\u003eTexture:\u003c\/strong\u003e Medium; breaks into small, soft shards, smooth with no grit or stickiness\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1290\"\u003eCrunch Factor:\u003c\/strong\u003e 3 Medium — gentle, snappy, and satisfying\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1333\" data-end=\"1351\"\u003eTaste Profile:\u003c\/strong\u003e Fresh cement earthiness, mild nutty notes, faint dust aroma, and fresh water tones\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1437\" data-end=\"1453\"\u003eIngredients:\u003c\/strong\u003e 100% natural raw clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1508\" data-end=\"1530\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1544\" data-end=\"1555\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1567\" data-end=\"1596\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Naturally sun-dried in mineral-rich Indian regions where soft, smooth clays are valued for their pure taste, clean texture, and grounding earthy aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52663443652935,"sku":"0305020181","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52663443685703,"sku":"0305020203","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_8e2bfca8-e383-4db8-8549-e03108287ac7.png?v=1761398729"},{"product_id":"rose-clay-edible-clay-for-pica","title":"Rose Clay - Cementy Indian clay chunks","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A clean crisp snap with classic cementy clay flavour and a beautifully smooth finish\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRose Clay is a natural Indian clay known for its crisp medium-hard crunch and balanced cementy earthy profile. These irregular chunks deliver a satisfying sensory experience with notes of cement, dusty minerals, fresh earth, and subtle natural clay richness. The texture offers a clean, smooth finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with mineral-rich Indian clay deposits, naturally tinted clays such as Rose Clay are valued for their purity, firm crunch, and gentle earth-forward flavour. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp snap with a smooth, grit-free breakdown\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Cementy, earthy, mineral-rich with subtle dusty notes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor\u003c\/strong\u003e: 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Beginners, crunch lovers, and experienced clay enthusiasts\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience:\u003c\/strong\u003e A beautifully balanced clay offering bold cement notes without overwhelming earthiness, making it approachable yet deeply satisfying.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture:\u003c\/strong\u003e Softens slightly when dampened while releasing a richer earthy aroma\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Dusty minerals, fresh earth, rainwater, natural clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular natural chunks with soft dry edges\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Grey with natural rose-pink undertones and subtle mineral variations\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Rose Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins\u003c\/strong\u003e: Rose Clay is sourced from mineral-rich Indian soils where naturally coloured clays have long been appreciated for their clean flavour, firm crunch, and earthy aroma. Sun-dried using traditional methods, it retains its authentic mineral character and natural texture.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status\u003c\/strong\u003e: Community-Tested, Vendor claims Lab-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54159564276039,"sku":"03050201321","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":54159564308807,"sku":"03050201322","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g Clay","offer_id":52677437587783,"sku":"03050201320","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g Crumbs and Powder","offer_id":54159564341575,"sku":"03050201323","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52677437555015,"sku":"03050201324","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/14_5e79c669-8d02-4d2b-b9f1-afa55006a779.png?v=1762175716"},{"product_id":"strawberry-clay-edible-clay-for-pica","title":"Strawberry Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"244\" data-end=\"677\"\u003eStrawberry Clay may sound sweet, but this natural edible clay is anything but sugary — it’s an earthy, cementy classic with a lightly roasted twist. Known for its crisp \u003cem data-start=\"436\" data-end=\"452\"\u003eNakumatt-style\u003c\/em\u003e crunch, it breaks into soft, dusty shards that melt cleanly in the mouth without sticking or turning gummy. The texture is medium and compact, with a fresh, natural bite that’s smooth, satisfying, and completely grit-free.\u003c\/p\u003e\n\u003cp data-start=\"679\" data-end=\"1151\"\u003eIts flavour is a beautiful balance of \u003cem data-start=\"717\" data-end=\"734\"\u003ecement and soil\u003c\/em\u003e, with tones of forest floor and fresh rainwater. Think “earth after a storm” — deep, grounding, and subtly smoky with faint basementy notes. Despite the name, there’s no strawberry taste here; the name simply reflects its unique identity and rosy-toned appearance. Strawberry Clay is earthy, crunchy, and crisp — a reliable favourite for those who love that cement-dirt combination with a naturally roasted finish.\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1153\" data-end=\"1162\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1204\"\u003eWeight:\u003c\/strong\u003e Choose between 100g and 250g\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1234\" data-end=\"1244\"\u003eShape:\u003c\/strong\u003e Medium, irregular shards with compact, dry edges\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1296\" data-end=\"1307\"\u003eColour:\u003c\/strong\u003e Soft grey with pale pink or reddish undertones\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1357\" data-end=\"1369\"\u003eTexture:\u003c\/strong\u003e Medium, crisp and slightly dusty; smooth, no grit or stickiness\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1436\" data-end=\"1454\"\u003eCrunch Factor:\u003c\/strong\u003e Medium-high — firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1518\" data-end=\"1521\"\u003e\u003cstrong data-start=\"1521\" data-end=\"1539\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1521\" data-end=\"1539\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and earthy with faint foresty tones, fresh rainwater notes, and mild roasted depth\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1633\" data-end=\"1649\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted edible clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1715\" data-end=\"1737\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1751\" data-end=\"1762\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1774\" data-end=\"1803\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, then cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its earthy, cement-forward taste and natural aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54149992939847,"sku":"03050201361","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":54149992972615,"sku":"03050201362","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g Clay","offer_id":52677443584327,"sku":"03050201360","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Powder and Crumbs","offer_id":54149993005383,"sku":"03050201363","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52677443551559,"sku":"03050201364","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1c90b071-f3e7-47c4-a39b-8456e5e635b8.png?v=1762170668"},{"product_id":"blackhall-clay-natural-edible-clay","title":"Blackhall Clay - Roasted edible Indian clay","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A smooth snap followed by dusty roasted-earth minerals and a clean smoky finish.\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlackhall Clay is a natural Indian clay known for its smooth, firm crunch and gently smoky earthy profile. These irregular chunks deliver a satisfying sensory experience with notes of cement, roasted earth, dusty minerals, and subtle smokiness.The texture offers a clean, dusty finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Smooth hard snap with a clean dusty crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Cementy, earthy, roasted minerals with gentle smokiness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor: \u003c\/strong\u003e3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for: \u003c\/strong\u003eASMR enthusiasts, black clay lovers, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience: \u003c\/strong\u003eA balanced black clay that delivers earthy depth without the heavy smokiness of stronger varieties.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eRemains smooth and non-sticky, releasing a richer earthy aroma when dampened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes: \u003c\/strong\u003eRoasted earth, dusty minerals, subtle petrol notes, smoky clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Sample, 50g, 100g, 250g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular natural chunks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark grey with occasional lighter grey undertones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Blackhall Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e:AJ Clays\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eBlackhall belongs to India's tradition of mineral-rich dark clays valued for their earthy flavour, firm crunch, and distinctive roasted aromas. Often sourced from iron-rich soils, darker clays have long been appreciated within geophagia communities for their grounding texture and balanced earthy character.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54153395732807,"sku":"03050201021","price":0.49,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":53697478000967,"sku":"03050201022","price":2.49,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52677509218631,"sku":"03050201020","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54153395765575,"sku":"03050201023","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g Clay","offer_id":52677509185863,"sku":"03050201024","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/13_b6716785-3c73-4cbc-88c8-2cc78e7c6d26.png?v=1781477082"},{"product_id":"blackhall-and-blackstar-clay-crumbs-and-powder-edible-clay-for-pica","title":"Blackhall and Blackstar Clay Powdery crumbs - Smoky Indian Clays","description":"\u003cp data-start=\"303\" data-end=\"734\"\u003eBlackhall and Black Star Crumbs are a rich, dark-edged blend of India’s boldest grey–black clays, broken down into bite-sized chunks, crumbs, and soft powders for an immersive, smoky sensory experience. This mix celebrates the deep, roasted character of classic black varieties — offering everything from dusty cement-like snaps to those satisfyingly earthy gasoline whispers that black clay lovers crave.\u003c\/p\u003e\n\u003cp data-start=\"736\" data-end=\"1197\"\u003eBlackhall brings a smooth, clean cementy earthiness with a gentle roasted aroma. It’s surprisingly mild for such a dark clay, offering balanced smokiness and a pleasant damp gasoline scent when wet. Black Star, by contrast, leans bold — deeply smoky, petrol-tinged, and earthy, echoing tones of Magmitty and Dryfruit clay. Together, they create a grounded, crunchy, mineral-rich medley with a beautifully dark colour palette and a clean, non-sticky breakdown.\u003c\/p\u003e\n\u003cp data-start=\"1199\" data-end=\"1296\"\u003eIdeal for fans of hard, crunchy Indian greys and blacks who enjoy variety in texture and depth.\u003c\/p\u003e\n\u003cp data-start=\"1298\" data-end=\"1378\"\u003e\u003cstrong data-start=\"1298\" data-end=\"1307\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1307\" data-end=\"1310\"\u003eVaried chunks, crumbs, and powders — approximately 1 cm or smaller\u003c\/p\u003e\n\u003cp data-start=\"1380\" data-end=\"1401\"\u003e\u003cstrong data-start=\"1380\" data-end=\"1391\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1391\" data-end=\"1394\"\u003e100 g\u003c\/p\u003e\n\u003cp data-start=\"1403\" data-end=\"1475\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1413\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1413\" data-end=\"1416\"\u003eIrregular-shaped chunks with mixed fine crumbs and powder\u003c\/p\u003e\n\u003cp data-start=\"1477\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1477\" data-end=\"1488\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1488\" data-end=\"1491\"\u003eDeep dark grey to light grey; naturally varied\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"1658\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1553\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1553\" data-end=\"1556\"\u003eHard, pleasant, Nakumatt-like texture; non-sticky, smooth, no grit; clean breakdown with dusty edges\u003c\/p\u003e\n\u003cp data-start=\"1660\" data-end=\"1724\"\u003e\u003cstrong data-start=\"1660\" data-end=\"1678\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1678\" data-end=\"1681\"\u003e3 – Medium crunch with a soft, dusty chew\u003c\/p\u003e\n\u003cp data-start=\"1726\" data-end=\"1746\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1744\"\u003eTaste Profile:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1747\" data-end=\"2167\"\u003e\n\u003cli data-start=\"1747\" data-end=\"1884\"\u003e\n\u003cp data-start=\"1749\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1749\" data-end=\"1763\"\u003eBlackhall:\u003c\/strong\u003e Mild smokiness with cementy depth; roasted notes and a subtle gasoline aroma when wet; earthy, clean, and well-rounded\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1885\" data-end=\"2167\"\u003e\n\u003cp data-start=\"1887\" data-end=\"2167\"\u003e\u003cstrong data-start=\"1887\" data-end=\"1902\"\u003eBlack Star:\u003c\/strong\u003e Strong smoky–gasoline edge with bold earthy tones; reminiscent of Magmitty and Dryfruit clay; intense, grounded, and richly mineral\u003cbr data-start=\"2034\" data-end=\"2037\"\u003eCombined, the mix offers roasted cement, dusty grey-earth flavours, and that classic black clay smokiness that deepens when wet.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2169\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2169\" data-end=\"2185\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"2185\" data-end=\"2188\"\u003eA blend of Indian Blackhall and Black Star clay varieties\u003c\/p\u003e\n\u003cp data-start=\"2249\" data-end=\"2281\"\u003e\u003cstrong data-start=\"2249\" data-end=\"2271\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"2271\" data-end=\"2274\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"2283\" data-end=\"2307\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2294\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"2294\" data-end=\"2297\"\u003eAJ Clays\u003c\/p\u003e\n\u003cp data-start=\"2309\" data-end=\"2766\"\u003e\u003cstrong data-start=\"2309\" data-end=\"2338\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2338\" data-end=\"2341\"\u003eBlack clays hold a special place within India’s geophagy traditions, particularly among regions known for mineral-rich, iron-heavy soils. These darker varieties are often prized for their roasted character, hard crunch, and deeply earthy, smoky notes. Blackhall and Black Star continue this heritage — sun-dried, roasted, and prepared to bring forward the bold “black clay” profile long enjoyed by clay lovers across India.\u003c\/p\u003e\n\u003cp data-start=\"2768\" data-end=\"2779\"\u003e\u003cstrong data-start=\"2768\" data-end=\"2777\"\u003eUses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2780\" data-end=\"3061\"\u003e\n\u003cli data-start=\"2780\" data-end=\"2826\"\u003e\n\u003cp data-start=\"2782\" data-end=\"2826\"\u003eSensory play and mindful texture enjoyment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2827\" data-end=\"2874\"\u003e\n\u003cp data-start=\"2829\" data-end=\"2874\"\u003eCollecting, sampling, and aesthetic display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2875\" data-end=\"2933\"\u003e\n\u003cp data-start=\"2877\" data-end=\"2933\"\u003eControlled clay tasting for pica and geophagy cravings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2934\" data-end=\"2993\"\u003e\n\u003cp data-start=\"2936\" data-end=\"2993\"\u003eRelaxation or grounding through crunch, dust, and aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2994\" data-end=\"3061\"\u003e\n\u003cp data-start=\"2996\" data-end=\"3061\"\u003eMixing with softer clays to create flavour and texture contrast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52677522293063,"sku":"0305020185","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3a983966-e048-444f-99db-5609b8e8295d.png?v=1763077334"},{"product_id":"blackstar-clay-edible-clay-for-pica","title":"Black Star Clay - Bold smoky Indian clay chunks","description":"\u003cp data-start=\"196\" data-end=\"694\"\u003eBlack Star Clay is one of India’s boldest dark grey–black clays, known for its intense smoky–gasoline aroma and deep cementy earthiness. Stronger and more flavour-forward than Blackhall, Black Star delivers a powerful roasted profile with that unmistakable petrol edge clay enthusiasts adore. Each piece offers a satisfyingly firm crunch that breaks down into a smooth, dusty chew reminiscent of dryfruit and magmitty clays — bold, mineral-rich, and wonderfully grounding.\u003c\/p\u003e\n\u003cp data-start=\"696\" data-end=\"853\"\u003eA favourite among fans of dark varieties, Black Star stands out for its robust character, clean breakdown, and layered smoky notes that intensify when wet.\u003c\/p\u003e\n\u003cp data-start=\"855\" data-end=\"896\"\u003e\u003cstrong data-start=\"855\" data-end=\"864\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"864\" data-end=\"867\"\u003e1–3 cm chunks (varied pieces)\u003c\/p\u003e\n\u003cp data-start=\"898\" data-end=\"936\"\u003e\u003cstrong data-start=\"898\" data-end=\"917\"\u003eWeight Options:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003e100 g or 250 g\u003c\/p\u003e\n\u003cp data-start=\"938\" data-end=\"977\"\u003e\u003cstrong data-start=\"938\" data-end=\"948\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"948\" data-end=\"951\"\u003eIrregular natural chunks\u003c\/p\u003e\n\u003cp data-start=\"979\" data-end=\"1047\"\u003e\u003cstrong data-start=\"979\" data-end=\"990\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"990\" data-end=\"993\"\u003eDark grey to near-black with natural tonal variation\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1173\"\u003e\u003cstrong data-start=\"1049\" data-end=\"1061\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1061\" data-end=\"1064\"\u003eHard, smooth, non-sticky; clean dusty breakdown; slightly firmer than Blackhall with a dryfruit-like crunch\u003c\/p\u003e\n\u003cp data-start=\"1175\" data-end=\"1238\"\u003e\u003cstrong data-start=\"1175\" data-end=\"1193\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e3 – Medium crunch with dusty, smoky chew\u003c\/p\u003e\n\u003cp data-start=\"1240\" data-end=\"1431\"\u003e\u003cstrong data-start=\"1240\" data-end=\"1258\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1258\" data-end=\"1261\"\u003eBoldly smoky with a strong gasoline edge; deep cement–earth flavour; roasted, mineral-rich, and reminiscent of magmitty and dryfruit clays; intensity increases when wet\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1474\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1449\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e100% Black Star clay\u003c\/p\u003e\n\u003cp data-start=\"1476\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1476\" data-end=\"1498\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1498\" data-end=\"1501\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1510\" data-end=\"1534\"\u003e\u003cstrong data-start=\"1510\" data-end=\"1521\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1521\" data-end=\"1524\"\u003eAJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1536\" data-end=\"2029\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1565\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1565\" data-end=\"1568\"\u003eBlack Star represents some of India’s deepest, mineral-dense clay traditions, especially those involving dark, iron-rich soils roasted to bring out their iconic smoky aroma. These black clays have long been appreciated for their powerful flavour, clean snap, and grounding earthiness, forming part of a wider cultural history of clay consumption across the region. Black Star continues this heritage with its signature boldness and satisfying dusty breakdown.\u003c\/p\u003e\n\u003cp data-start=\"2031\" data-end=\"2042\"\u003e\u003cstrong data-start=\"2031\" data-end=\"2040\"\u003eUses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2043\" data-end=\"2311\"\u003e\n\u003cli data-start=\"2043\" data-end=\"2094\"\u003e\n\u003cp data-start=\"2045\" data-end=\"2094\"\u003eSensory play and robust, smoky crunch enjoyment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2095\" data-end=\"2131\"\u003e\n\u003cp data-start=\"2097\" data-end=\"2131\"\u003eCollecting and aesthetic display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2132\" data-end=\"2190\"\u003e\n\u003cp data-start=\"2134\" data-end=\"2190\"\u003eControlled clay tasting for pica and geophagy cravings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2191\" data-end=\"2243\"\u003e\n\u003cp data-start=\"2193\" data-end=\"2243\"\u003eDeep grounding through intense aroma and texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2244\" data-end=\"2311\"\u003e\n\u003cp data-start=\"2246\" data-end=\"2311\"\u003eMixing with mild clays to create contrast in flavour and crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677778800967,"sku":"0305020187","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677778768199,"sku":"0305020188","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_a6dfcbc6-547f-46e1-94c8-47cfbc56b1b2.png?v=1767889641"},{"product_id":"matapulgite-clay","title":"Matapulgite Clay - Roasted Indian clay chunks","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"147\" data-end=\"173\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"151\" data-end=\"171\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"174\" data-end=\"615\"\u003eMatapulgite Clay, also known as Roasted Almond Clay, is a bold, highly crunchy edible clay designed for those who crave intensity and structure in every bite. Naturally sourced from mineral-rich Indian soil and carefully roasted, this clay delivers a medium-to-hard snap that breaks into dramatic, shard-like fragments. Firm and crisp from start to finish, it never turns creamy or gummy, maintaining a clean, low-grit, non-sticky texture.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"915\"\u003eWith its smoky, cement-forward character, Matapulgite Clay offers a robust, grounded experience. Perfect for Almond Clay enthusiasts looking for an amplified, structured flavour — this clay combines deep roasted earthiness, wet concrete undertones, and the comforting aroma of rain on warm stone.\u003c\/p\u003e\n\u003chr data-start=\"917\" data-end=\"920\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"922\" data-end=\"948\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"926\" data-end=\"946\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"949\" data-end=\"1137\"\u003eMedium-hard and very crunchy. Each bite fractures sharply into multiple shards while remaining low-grit and non-sticky. The crunch persists consistently from first bite to final crumble.\u003c\/p\u003e\n\u003chr data-start=\"1139\" data-end=\"1142\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"1144\" data-end=\"1167\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1148\" data-end=\"1165\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1379\"\u003eSmoky and roasted with cementy, wet-concrete notes. Petrichor hints evoke the freshness of rain on stone, while deep roasted mineral tones add weight and intensity. Clean, structured, and intensely satisfying.\u003c\/p\u003e\n\u003chr data-start=\"1381\" data-end=\"1384\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1386\" data-end=\"1411\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1390\" data-end=\"1409\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1412\" data-end=\"1613\"\u003eIdeal for enthusiasts who enjoy bold, no-nonsense clays with a long-lasting, snappy crunch. Matapulgite Clay delivers a full-bodied sensory experience — smoky, mineral-rich, and unmistakably roasted.\u003c\/p\u003e\n\u003chr data-start=\"1615\" data-end=\"1618\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1620\" data-end=\"1640\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1624\" data-end=\"1640\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1641\" data-end=\"1893\"\u003e\n\u003cli data-section-id=\"1t11bov\" data-start=\"1641\" data-end=\"1694\"\u003eRoasted Almond Clay with bold, structured flavour\u003c\/li\u003e\n\u003cli data-section-id=\"15an4dr\" data-start=\"1695\" data-end=\"1736\"\u003eHighly crunchy, shard-forming texture\u003c\/li\u003e\n\u003cli data-section-id=\"1iia15l\" data-start=\"1737\" data-end=\"1779\"\u003eFirm, crisp, low-grit, non-sticky bite\u003c\/li\u003e\n\u003cli data-section-id=\"vpu49k\" data-start=\"1780\" data-end=\"1835\"\u003eSmoky and cement-forward taste with petrichor notes\u003c\/li\u003e\n\u003cli data-section-id=\"2x7a69\" data-start=\"1836\" data-end=\"1893\"\u003ePerfect for strong, clean, and intense clay enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1895\" data-end=\"1898\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1900\" data-end=\"1923\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1904\" data-end=\"1923\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1924\" data-end=\"2733\"\u003e\n\u003cli data-section-id=\"q4ymca\" data-start=\"1924\" data-end=\"1972\"\u003e\n\u003cstrong data-start=\"1926\" data-end=\"1935\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1973\" data-end=\"2014\"\u003e\n\u003cstrong data-start=\"1975\" data-end=\"1986\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2015\" data-end=\"2054\"\u003e\n\u003cstrong data-start=\"2017\" data-end=\"2027\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-section-id=\"3jalbb\" data-start=\"2055\" data-end=\"2111\"\u003e\n\u003cstrong data-start=\"2057\" data-end=\"2068\"\u003eColour:\u003c\/strong\u003e Mid to dark grey with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"wc6hs3\" data-start=\"2112\" data-end=\"2217\"\u003e\n\u003cstrong data-start=\"2114\" data-end=\"2126\"\u003eTexture:\u003c\/strong\u003e Medium-hard, very crunchy; breaks into sharp shards; no creaminess; low grit; non-sticky\u003c\/li\u003e\n\u003cli data-section-id=\"awgws6\" data-start=\"2218\" data-end=\"2294\"\u003e\n\u003cstrong data-start=\"2220\" data-end=\"2238\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — strong, snappy crunch that stays crisp to the end\u003c\/li\u003e\n\u003cli data-section-id=\"2b20oy\" data-start=\"2295\" data-end=\"2400\"\u003e\n\u003cstrong data-start=\"2297\" data-end=\"2315\"\u003eTaste Profile:\u003c\/strong\u003e Smoky roasted earthiness, cementy wet-concrete notes, petrichor freshness when wet\u003c\/li\u003e\n\u003cli data-section-id=\"ky5dnr\" data-start=\"2401\" data-end=\"2468\"\u003e\n\u003cstrong data-start=\"2403\" data-end=\"2419\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted Almond clay (Matapulgite)\u003c\/li\u003e\n\u003cli data-section-id=\"103afch\" data-start=\"2469\" data-end=\"2506\"\u003e\n\u003cstrong data-start=\"2471\" data-end=\"2493\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2507\" data-end=\"2531\"\u003e\n\u003cstrong data-start=\"2509\" data-end=\"2520\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-section-id=\"1gavi1k\" data-start=\"2532\" data-end=\"2733\"\u003e\n\u003cstrong data-start=\"2534\" data-end=\"2563\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and roasted to enhance almond-clay character, delivering bold, smoky, and mineral-driven flavour with crisp, shard-like texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2735\" data-end=\"2738\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2740\" data-end=\"2760\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2744\" data-end=\"2758\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2761\" data-end=\"3108\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677783454023,"sku":"03050201261","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677783421255,"sku":"03050201262","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Matapulgite_Clay_1.png?v=1774723063"},{"product_id":"fully-roasted-nakumatt-clay-edible-clay-for-pica","title":"Full Roasted Nakumatt Clay - Roasted Indian clay","description":"\u003cp data-start=\"176\" data-end=\"622\"\u003eFull Roasted Nakumatt Clay is a bold, intense edible clay for enthusiasts who crave maximum crunch and deep, smoky-earthy flavour. Naturally harvested, cleaned, sun-dried, and fully roasted, it delivers a firm, porous texture that breaks into crisp shards with every bite. The clay is hard yet satisfying, never gritty or sticky, and melts pleasantly in the mouth after chewing, giving a rich, enduring eating experience.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"1024\"\u003eIts flavour is an earthy symphony: intensely mineral-rich with smoky, charred, and toasted notes from the full roasting process. Cementy undertones, faint metallic hints, and petrichor-like freshness evoke the scent of rain on dry soil or hot asphalt. Full Roasted Nakumatt Clay offers a robust, full-bodied taste for those who appreciate a powerful, crunchy, and naturally roasted clay experience.\u003c\/p\u003e\n\u003cp data-start=\"1026\" data-end=\"1798\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1035\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1063\" data-end=\"1066\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1077\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1158\"\u003eColour:\u003c\/strong\u003e Dark grey with some black tones\u003cbr data-start=\"1190\" data-end=\"1193\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1205\"\u003eTexture:\u003c\/strong\u003e Hard, crunchy, porous; smooth, non-sticky, low grit\u003cbr data-start=\"1257\" data-end=\"1260\"\u003e\u003cstrong data-start=\"1260\" data-end=\"1278\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1345\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1348\" data-end=\"1366\"\u003eTaste Profile:\u003c\/strong\u003e Intense earthy, smoky, roasted, cementy, mineral-rich, petrichor freshness with subtle metallic notes\u003cbr data-start=\"1468\" data-end=\"1471\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e 100% natural Nakumatt clay\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1539\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1564\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1605\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and fully roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its smoky, cementy, and mineral-forward taste\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54150002803015,"sku":"03050201161","price":0.49,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":53697477247303,"sku":"03050201162","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g Clay","offer_id":52677785485639,"sku":"03050201160","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g Crumbs and Powder","offer_id":54150002835783,"sku":"03050201163","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g Clay","offer_id":52677785452871,"sku":"03050201164","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_1dc18a77-8e39-4219-bd4c-5f67160c4bf7.png?v=1767576685"},{"product_id":"coconut-smoke","title":"Coconut Smoke Clay - Gentle Smoky Indian clay chunks","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"116\" data-end=\"142\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"120\" data-end=\"140\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"143\" data-end=\"460\"\u003eCoconut Smoke Clay is a distinctive, smoke-forward edible clay that brings together crisp texture and deep, aromatic flavour. Sourced from mineral-rich Indian soil and traditionally smoked using coconut husks, this clay offers a clean, controlled bite with a satisfying snap that carries through from start to finish.\u003c\/p\u003e\n\u003cp data-start=\"462\" data-end=\"727\"\u003eEach chunk breaks into unique, shard-like pieces, creating an engaging texture that feels both structured and smooth. There’s no grit or gumminess here — just a steady transition from firm crunch to a soft, workable paste. It’s refined, but still full of character.\u003c\/p\u003e\n\u003chr data-start=\"729\" data-end=\"732\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"734\" data-end=\"760\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"738\" data-end=\"758\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"761\" data-end=\"969\"\u003eMedium-hard with a very snappy bite, this clay delivers a strong crunch that fractures into smooth, shard-like pieces. The breakdown is clean and controlled, softening into a paste without grit or stickiness.\u003c\/p\u003e\n\u003chr data-start=\"971\" data-end=\"974\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"976\" data-end=\"999\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"980\" data-end=\"997\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1000\" data-end=\"1330\"\u003eA beautifully layered profile — think smooth white clay infused with gentle smokiness. There’s a strong cementy roasted depth balanced by earthy mineral notes, while the coconut smoke adds warmth rather than sharpness. When damp, it releases a familiar basement–gasoline aroma, grounding the experience with a rich, earthy finish.\u003c\/p\u003e\n\u003chr data-start=\"1332\" data-end=\"1335\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1337\" data-end=\"1362\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1341\" data-end=\"1360\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1363\" data-end=\"1573\"\u003eCoconut Smoke Clay offers a more refined take on smoked clays — bold yet balanced. It’s ideal for those who enjoy complexity without harshness, delivering a smooth, smoky journey from crisp bite to soft finish.\u003c\/p\u003e\n\u003chr data-start=\"1575\" data-end=\"1578\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1580\" data-end=\"1600\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1584\" data-end=\"1600\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1601\" data-end=\"1797\"\u003e\n\u003cli data-section-id=\"1d106zi\" data-start=\"1601\" data-end=\"1642\"\u003eCoconut husk smoked for natural depth\u003c\/li\u003e\n\u003cli data-section-id=\"ytr4tz\" data-start=\"1643\" data-end=\"1675\"\u003eSnappy, shard-forming crunch\u003c\/li\u003e\n\u003cli data-section-id=\"gklvqh\" data-start=\"1676\" data-end=\"1713\"\u003eSmooth, grit-free paste breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"1gg5vyy\" data-start=\"1714\" data-end=\"1752\"\u003eBalanced smoky and cementy flavour\u003c\/li\u003e\n\u003cli data-section-id=\"ipntqn\" data-start=\"1753\" data-end=\"1797\"\u003eWarm, aromatic finish with mineral depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1799\" data-end=\"1802\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1804\" data-end=\"1827\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1808\" data-end=\"1827\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1828\" data-end=\"2636\"\u003e\n\u003cli data-section-id=\"q4ymca\" data-start=\"1828\" data-end=\"1876\"\u003e\n\u003cstrong data-start=\"1830\" data-end=\"1839\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1877\" data-end=\"1918\"\u003e\n\u003cstrong data-start=\"1879\" data-end=\"1890\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"1919\" data-end=\"1958\"\u003e\n\u003cstrong data-start=\"1921\" data-end=\"1931\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-section-id=\"1b7v2m7\" data-start=\"1959\" data-end=\"2019\"\u003e\n\u003cstrong data-start=\"1961\" data-end=\"1972\"\u003eColour:\u003c\/strong\u003e Dark grey to charcoal with smoked undertones\u003c\/li\u003e\n\u003cli data-section-id=\"vskgoh\" data-start=\"2020\" data-end=\"2109\"\u003e\n\u003cstrong data-start=\"2022\" data-end=\"2034\"\u003eTexture:\u003c\/strong\u003e Medium-hard, very snappy; breaks into smooth shards; no grit; non-sticky\u003c\/li\u003e\n\u003cli data-section-id=\"vxmjd\" data-start=\"2110\" data-end=\"2192\"\u003e\n\u003cstrong data-start=\"2112\" data-end=\"2130\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — strong, lasting crunch that softens into a smooth paste\u003c\/li\u003e\n\u003cli data-section-id=\"5icl0z\" data-start=\"2193\" data-end=\"2308\"\u003e\n\u003cstrong data-start=\"2195\" data-end=\"2213\"\u003eTaste Profile:\u003c\/strong\u003e Cementy roasted depth, earthy minerals, warm coconut smoke, basement–gasoline aroma when wet\u003c\/li\u003e\n\u003cli data-section-id=\"qe7ycm\" data-start=\"2309\" data-end=\"2361\"\u003e\n\u003cstrong data-start=\"2311\" data-end=\"2327\"\u003eIngredients:\u003c\/strong\u003e 100% natural Coconut Smoke clay\u003c\/li\u003e\n\u003cli data-section-id=\"103afch\" data-start=\"2362\" data-end=\"2399\"\u003e\n\u003cstrong data-start=\"2364\" data-end=\"2386\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2400\" data-end=\"2424\"\u003e\n\u003cstrong data-start=\"2402\" data-end=\"2413\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-section-id=\"17xn8lu\" data-start=\"2425\" data-end=\"2636\"\u003e\n\u003cstrong data-start=\"2427\" data-end=\"2456\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and traditionally smoked using coconut husks to create a bold, aromatic clay prized for its roasted cement depth and smoky mineral finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2638\" data-end=\"2641\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2643\" data-end=\"2663\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2647\" data-end=\"2661\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2664\" data-end=\"3009\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677791318343,"sku":"03050201892","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677791285575,"sku":"03050201902","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Coconut_Smoke.png?v=1774722242"},{"product_id":"diamond-clay","title":"Diamond Clay - Deep cementy Indian clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"76\" data-end=\"91\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"93\" data-end=\"751\"\u003e\u003cstrong data-start=\"93\" data-end=\"105\"\u003eTexture:\u003c\/strong\u003e Firm dry bite with slow crumble into smooth paste\u003cbr data-start=\"155\" data-end=\"158\"\u003e\u003cstrong data-start=\"158\" data-end=\"176\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"192\" data-end=\"195\"\u003e\u003cstrong data-start=\"195\" data-end=\"205\"\u003eTaste:\u003c\/strong\u003e Deep cementy earthiness with mineral and metallic undertones\u003cbr data-start=\"266\" data-end=\"269\"\u003e\u003cstrong data-start=\"269\" data-end=\"281\"\u003eSensory:\u003c\/strong\u003e Damp-earth aroma with classic tooth-cling clay feel\u003cbr data-start=\"333\" data-end=\"336\"\u003e\u003cstrong data-start=\"336\" data-end=\"347\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, mineral-rich clay regions\u003cbr data-start=\"385\" data-end=\"388\"\u003e\u003cstrong data-start=\"388\" data-end=\"397\"\u003eUses:\u003c\/strong\u003e Ideal for experienced crunch lovers, sensory seekers, ASMR enjoyment, and those who prefer strong earthy profiles\u003cbr data-start=\"511\" data-end=\"514\"\u003e\u003cstrong data-start=\"514\" data-end=\"534\"\u003eClay Experience:\u003c\/strong\u003e Best suited to experienced clay enthusiasts who enjoy powerful crunch, dense mineral flavour, and a slow transition from shard-like crumble to smooth paste. Bold, grounding, and intensely earthy from start to finish.\u003c\/p\u003e\n\u003chr data-start=\"753\" data-end=\"756\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"758\" data-end=\"777\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"779\" data-end=\"1102\"\u003eDiamond Clay is a bold, cement-forward Indian clay prized for its intense flavour profile and satisfyingly strong crunch. Harvested from mineral-rich soil deposits, this clay stands out for its dense structure, dry bite, and deeply grounded earthy character that remains consistent throughout the entire chewing experience.\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1450\"\u003eFormed into irregular natural chunks, Diamond Clay delivers a robust sensory profile that appeals strongly to purists and seasoned crunch enthusiasts. Unlike softer or creamier clays, this variety maintains its structure during biting, creating a controlled breakdown from crisp shards into a smooth, workable paste without becoming overly gummy.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1703\"\u003eIts distinctive mineral depth, damp-earth aroma, and classic tooth-cling texture make Diamond Clay a staple choice among those who appreciate traditional earthy clay experiences with a heavier cement-like presence and long-lasting crunch satisfaction.\u003c\/p\u003e\n\u003chr data-start=\"1705\" data-end=\"1708\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1710\" data-end=\"1729\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1731\" data-end=\"1970\"\u003eDiamond Clay offers a strong, confident crunch with a medium-dense structure that holds firmly during biting. The initial snap is crisp and satisfying, breaking into soft mineral shards that gradually soften into a smooth, clay-rich paste.\u003c\/p\u003e\n\u003cp data-start=\"1972\" data-end=\"2361\"\u003eThe texture remains dry and controlled with very low grit, allowing the clay to transition slowly rather than collapsing too quickly. Some pieces may lightly cling to the teeth during chewing, adding to the traditional hands-on clay feel many enthusiasts seek. As moisture develops, the clay becomes smoother and more workable while still retaining its earthy density and grounded texture.\u003c\/p\u003e\n\u003chr data-start=\"2363\" data-end=\"2366\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2368\" data-end=\"2384\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2386\" data-end=\"2655\"\u003eThe flavour profile is intensely earthy and cement-forward, led by bold mineral notes reminiscent of wet concrete, stone, and rain-soaked clay. Subtle metallic undertones emerge during chewing, giving the flavour added depth without overpowering the natural earthiness.\u003c\/p\u003e\n\u003cp data-start=\"2657\" data-end=\"2959\"\u003eIts aroma becomes especially pronounced when damp, releasing rich notes of wet soil, cool stone, and a distinct damp-basement scent often associated with deeply mineral clays. The taste develops gradually from dry mineral sharpness into a fuller, smoother earthiness that lingers heavily on the palate.\u003c\/p\u003e\n\u003chr data-start=\"2961\" data-end=\"2964\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2966\" data-end=\"2988\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2990\" data-end=\"3572\"\u003e\u003cstrong data-start=\"2990\" data-end=\"3001\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003cbr data-start=\"3027\" data-end=\"3030\"\u003e\u003cstrong data-start=\"3030\" data-end=\"3040\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"3065\" data-end=\"3068\"\u003e\u003cstrong data-start=\"3068\" data-end=\"3079\"\u003eColour:\u003c\/strong\u003e Mid to dark grey with muted mineral tones\u003cbr data-start=\"3121\" data-end=\"3124\"\u003e\u003cstrong data-start=\"3124\" data-end=\"3140\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3203\" data-end=\"3206\"\u003e\u003cstrong data-start=\"3206\" data-end=\"3217\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"3226\" data-end=\"3229\"\u003e\u003cstrong data-start=\"3229\" data-end=\"3258\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, Diamond Clay reflects traditional earthy clay experiences valued for dense crunch, strong mineral flavour, and grounding sensory depth. Robust cement-like clays have long been appreciated within clay-eating traditions for their lasting texture and deep natural earthiness.\u003c\/p\u003e\n\u003chr data-start=\"3574\" data-end=\"3577\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3579\" data-end=\"3592\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3594\" data-end=\"3977\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677795938631,"sku":"03050201101","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677795905863,"sku":"03050201102","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b51180dc-0860-49e6-b808-f6c350674440.png?v=1774721120"},{"product_id":"kendall-clay-edible-clay-for-pica","title":"Kendall Clay - Mineral-rich Indian clay chunks","description":"\u003ch3 data-end=\"206\" data-start=\"180\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"204\" data-start=\"184\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"580\" data-start=\"207\"\u003eKendall Clay is a smooth, creamy-style edible clay prized for its signature bite-and-melt experience. Sourced from mineral-rich Indian soil, it offers a firm initial crunch that quickly dissolves into a thick, velvety paste. The texture is controlled and indulgent, with a creamy finish that may lightly cling to the teeth — a hallmark of this variety rather than a flaw.\u003c\/p\u003e\n\u003cp data-end=\"931\" data-start=\"582\"\u003eIts flavour profile is gentle and mineral-forward. Clean, earthy notes of damp topsoil and rain-soaked stone are layered with soft chalky undertones and subtle wet-stone nuances. Not smoky or roasted, Kendall Clay delivers understated earthiness that’s comforting, mild, and smooth — perfect for those who prefer a refined, creamy clay experience.\u003c\/p\u003e\n\u003cp data-end=\"1247\" data-start=\"933\"\u003eKendall Clay is part of a special discovery of two new clays, named after sisters Kendall and Kylie, celebrated for their unique textures and subtle, layered flavours. Kendall Clay represents the softer, creamy end of this duo, while Kylie Clay (available separately) showcases a firmer, more structured profile.\u003c\/p\u003e\n\u003chr data-end=\"1252\" data-start=\"1249\"\u003e\n\u003ch3 data-end=\"1280\" data-start=\"1254\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1278\" data-start=\"1258\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1446\" data-start=\"1281\"\u003eFirm initial crunch that quickly melts into a smooth, thick, creamy paste. Surface is smooth, with a slight natural cling to the teeth that enhances the mouthfeel.\u003c\/p\u003e\n\u003chr data-end=\"1451\" data-start=\"1448\"\u003e\n\u003ch3 data-end=\"1476\" data-start=\"1453\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1474\" data-start=\"1457\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1673\" data-start=\"1477\"\u003eEarthy and mineral-rich, with chalky undertones, topsoil hints, and damp stone freshness. Light petrichor aromas evoke the sensation of rain on earth, creating a soft, lingering flavour profile.\u003c\/p\u003e\n\u003chr data-end=\"1678\" data-start=\"1675\"\u003e\n\u003ch3 data-end=\"1705\" data-start=\"1680\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1703\" data-start=\"1684\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1923\" data-start=\"1706\"\u003eKendall Clay offers a refined, gentle clay journey from first bite to creamy finish. Ideal for enthusiasts who enjoy melt-in-the-mouth textures with subtle, layered mineral flavours and a soft, lingering earthiness.\u003c\/p\u003e\n\u003chr data-end=\"1928\" data-start=\"1925\"\u003e\n\u003ch3 data-end=\"1950\" data-start=\"1930\" data-section-id=\"pm8yra\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1950\" data-start=\"1934\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2320\" data-start=\"1951\"\u003e\n\u003cli data-end=\"1985\" data-start=\"1951\" data-section-id=\"jh2y1l\"\u003eSmooth, creamy paste breakdown\u003c\/li\u003e\n\u003cli data-end=\"2021\" data-start=\"1986\" data-section-id=\"12kbrc1\"\u003eFirm, controlled initial crunch\u003c\/li\u003e\n\u003cli data-end=\"2090\" data-start=\"2022\" data-section-id=\"sksu4q\"\u003eGentle, mineral-forward flavour with damp earth and chalky notes\u003c\/li\u003e\n\u003cli data-end=\"2147\" data-start=\"2091\" data-section-id=\"swtpzd\"\u003eSlight natural cling to the teeth enhances mouthfeel\u003c\/li\u003e\n\u003cli data-end=\"2201\" data-start=\"2148\" data-section-id=\"13avop4\"\u003eSoft, lingering finish for relaxed clay enjoyment\u003c\/li\u003e\n\u003cli data-end=\"2320\" data-start=\"2202\" data-section-id=\"ghcn8r\"\u003eOne of two sister clays recently discovered — Kendall and Kylie — with unique, complementary textures and flavours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2325\" data-start=\"2322\"\u003e\n\u003ch3 data-end=\"2350\" data-start=\"2327\" data-section-id=\"o9mgun\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"2350\" data-start=\"2331\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"3182\" data-start=\"2351\"\u003e\n\u003cli data-end=\"2399\" data-start=\"2351\" data-section-id=\"q4ymca\"\u003e\n\u003cstrong data-end=\"2362\" data-start=\"2353\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-end=\"2441\" data-start=\"2400\" data-section-id=\"10mohfb\"\u003e\n\u003cstrong data-end=\"2413\" data-start=\"2402\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-end=\"2481\" data-start=\"2442\" data-section-id=\"ris0kl\"\u003e\n\u003cstrong data-end=\"2454\" data-start=\"2444\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-end=\"2539\" data-start=\"2482\" data-section-id=\"y3h53t\"\u003e\n\u003cstrong data-end=\"2495\" data-start=\"2484\"\u003eColour:\u003c\/strong\u003e Light to mid grey with dusty, muted tones\u003c\/li\u003e\n\u003cli data-end=\"2659\" data-start=\"2540\" data-section-id=\"wiu6ex\"\u003e\n\u003cstrong data-end=\"2554\" data-start=\"2542\"\u003eTexture:\u003c\/strong\u003e Hard initial crunch that melts into thick, smooth, creamy paste; smooth surface; slight stick to teeth\u003c\/li\u003e\n\u003cli data-end=\"2733\" data-start=\"2660\" data-section-id=\"gn9da7\"\u003e\n\u003cstrong data-end=\"2680\" data-start=\"2662\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — firm initial crunch with fast creamy breakdown\u003c\/li\u003e\n\u003cli data-end=\"2844\" data-start=\"2734\" data-section-id=\"1bl9ay5\"\u003e\n\u003cstrong data-end=\"2754\" data-start=\"2736\"\u003eTaste Profile:\u003c\/strong\u003e Earthy and mineral-rich with chalky notes, damp stone, topsoil, and petrichor freshness\u003c\/li\u003e\n\u003cli data-end=\"2891\" data-start=\"2845\" data-section-id=\"1vauisz\"\u003e\n\u003cstrong data-end=\"2863\" data-start=\"2847\"\u003eIngredients:\u003c\/strong\u003e 100% natural Kendall clay\u003c\/li\u003e\n\u003cli data-end=\"2929\" data-start=\"2892\" data-section-id=\"103afch\"\u003e\n\u003cstrong data-end=\"2916\" data-start=\"2894\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-end=\"2954\" data-start=\"2930\" data-section-id=\"1rz4na1\"\u003e\n\u003cstrong data-end=\"2943\" data-start=\"2932\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-end=\"3182\" data-start=\"2955\" data-section-id=\"1p415lk\"\u003e\n\u003cstrong data-end=\"2986\" data-start=\"2957\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and traditionally enjoyed for its creamy melt, clean mineral taste, and rain-on-earth aroma; part of the newly discovered sister clays, Kendall and Kylie\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3187\" data-start=\"3184\"\u003e\n\u003ch3 data-end=\"3209\" data-start=\"3189\" data-section-id=\"9ezocl\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"3207\" data-start=\"3193\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3557\" data-start=\"3210\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677799117127,"sku":"0305020201","price":5.0,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677799084359,"sku":"0305020202","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/KendallClay.png?v=1774729408"},{"product_id":"sunflower-clay","title":"Sunflower Clay - Cementy edible Indian clay","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"143\" data-end=\"169\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"147\" data-end=\"167\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"170\" data-end=\"648\"\u003eSunflower Clay is an understated edible clay gem, offering a perfectly balanced experience with a clean, satisfying crunch and a smooth, creamy finish. Naturally harvested from mineral-rich Indian soil, then carefully cleaned and sun-dried, this clay delivers a firm, crisp snap on the first bite before breaking down into a thick, velvety paste. Dusty and crumbly at first, it softens seamlessly without grit or gumminess, making every bite both satisfying and easy to enjoy.\u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1103\"\u003eWith a gentle but distinctive flavour profile, Sunflower Clay combines earthy, cementy notes with subtle topsoil and dirt undertones, accented by a hint of nutty sunflower seed warmth. Imagine Almond Clay meeting grey Nakumatt, but without any smokiness — lightly dusty, with a faint sandiness and a clean petrichor freshness. A quietly exceptional variety, it’s perfect for those who appreciate nuanced earth flavours and a refined, creamy breakdown.\u003c\/p\u003e\n\u003chr data-start=\"1105\" data-end=\"1108\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"1110\" data-end=\"1136\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1114\" data-end=\"1134\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1137\" data-end=\"1310\"\u003eMedium-hard, crunchy, and dusty. Crumbles easily under pressure and softens into a smooth, thick paste. Low grit and slight stickiness make it easy to handle and clean up.\u003c\/p\u003e\n\u003chr data-start=\"1312\" data-end=\"1315\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"1317\" data-end=\"1340\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1321\" data-end=\"1338\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1341\" data-end=\"1532\"\u003eCementy earth with topsoil and dirt notes, complemented by subtle nutty sunflower undertones. Hints of sandiness and a light petrichor freshness provide a clean, layered sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"1534\" data-end=\"1537\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1539\" data-end=\"1564\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1543\" data-end=\"1562\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1565\" data-end=\"1769\"\u003eSunflower Clay offers a refined, balanced journey from first bite to soft finish. Ideal for enthusiasts who enjoy creamy-textured clays with firm crunch, nuanced earthiness, and a gentle, natural aroma.\u003c\/p\u003e\n\u003chr data-start=\"1771\" data-end=\"1774\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1776\" data-end=\"1796\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1780\" data-end=\"1796\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1797\" data-end=\"2013\"\u003e\n\u003cli data-section-id=\"jh2y1l\" data-start=\"1797\" data-end=\"1831\"\u003eSmooth, creamy paste breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"v8qjvo\" data-start=\"1832\" data-end=\"1868\"\u003eFirm, dusty crunch with low grit\u003c\/li\u003e\n\u003cli data-section-id=\"1313t6m\" data-start=\"1869\" data-end=\"1928\"\u003eEarthy–cement flavour with subtle nutty sunflower notes\u003c\/li\u003e\n\u003cli data-section-id=\"10eglwy\" data-start=\"1929\" data-end=\"1972\"\u003eLightly sandy and petrichor-fresh aroma\u003c\/li\u003e\n\u003cli data-section-id=\"17c7bwn\" data-start=\"1973\" data-end=\"2013\"\u003eEasy to enjoy, clean, and satisfying\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2015\" data-end=\"2018\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"2020\" data-end=\"2043\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2024\" data-end=\"2043\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2044\" data-end=\"2896\"\u003e\n\u003cli data-section-id=\"q4ymca\" data-start=\"2044\" data-end=\"2092\"\u003e\n\u003cstrong data-start=\"2046\" data-end=\"2055\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"2093\" data-end=\"2134\"\u003e\n\u003cstrong data-start=\"2095\" data-end=\"2106\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2135\" data-end=\"2174\"\u003e\n\u003cstrong data-start=\"2137\" data-end=\"2147\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-section-id=\"y3h53t\" data-start=\"2175\" data-end=\"2232\"\u003e\n\u003cstrong data-start=\"2177\" data-end=\"2188\"\u003eColour:\u003c\/strong\u003e Light to mid grey with dusty, muted tones\u003c\/li\u003e\n\u003cli data-section-id=\"15w30hf\" data-start=\"2233\" data-end=\"2378\"\u003e\n\u003cstrong data-start=\"2235\" data-end=\"2247\"\u003eTexture:\u003c\/strong\u003e Medium-hard, crunchy and dusty; crumbles easily and softens into a smooth, thick paste; low grit, slight stick but easy clean-up\u003c\/li\u003e\n\u003cli data-section-id=\"2itw6r\" data-start=\"2379\" data-end=\"2471\"\u003e\n\u003cstrong data-start=\"2381\" data-end=\"2399\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm crunch that melts into a creamy, compact finish\u003c\/li\u003e\n\u003cli data-section-id=\"buh17s\" data-start=\"2472\" data-end=\"2609\"\u003e\n\u003cstrong data-start=\"2474\" data-end=\"2492\"\u003eTaste Profile:\u003c\/strong\u003e Cementy earthiness with topsoil and dirt notes, subtle nutty sunflower tones, light sandiness, petrichor freshness\u003c\/li\u003e\n\u003cli data-section-id=\"1caer23\" data-start=\"2610\" data-end=\"2658\"\u003e\n\u003cstrong data-start=\"2612\" data-end=\"2628\"\u003eIngredients:\u003c\/strong\u003e 100% natural Sunflower clay\u003c\/li\u003e\n\u003cli data-section-id=\"103afch\" data-start=\"2659\" data-end=\"2696\"\u003e\n\u003cstrong data-start=\"2661\" data-end=\"2683\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2697\" data-end=\"2721\"\u003e\n\u003cstrong data-start=\"2699\" data-end=\"2710\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-section-id=\"1xz9o2d\" data-start=\"2722\" data-end=\"2896\"\u003e\n\u003cstrong data-start=\"2724\" data-end=\"2753\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and traditionally enjoyed for its smooth breakdown, clean crunch, and balanced earthy–cement flavour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2898\" data-end=\"2901\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2903\" data-end=\"2923\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2907\" data-end=\"2921\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2924\" data-end=\"3271\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677800165703,"sku":"0305020198","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677800132935,"sku":"0305020199","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Sunflower_Clay_1.png?v=1778027897"},{"product_id":"white-rose-clay-edible-clay-for-pica","title":"White Rose Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"175\" data-end=\"623\"\u003eWhite Rose Clay is a refined, clean-tasting edible clay known for its crisp crunch and gentle, mineral-forward flavour. Naturally sourced, cleaned, and sun-dried, this clay delivers a firm initial bite that breaks down into soft, pleasant shards, gradually softening into a fine granular paste without becoming sticky or gummy. The texture is smooth and controlled — crunchy, crumbly, and easy to enjoy, with no harsh grit.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"1060\"\u003eFlavour-wise, White Rose Clay leans towards a \u003cem data-start=\"671\" data-end=\"685\"\u003eclean cement\u003c\/em\u003e profile, with notes of dry dirt, wet concrete, and petrichor — the unmistakable scent of rain on dry earth. Compared to darker or fully roasted clays, it’s milder and less smoky, offering a lighter, more elegant earthy experience with a faint roasted aftertaste. A favourite for those who enjoy crisp, earthy clays with a smooth finish and a softer, more polished profile.\u003c\/p\u003e\n\u003cp data-start=\"1062\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1062\" data-end=\"1071\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1099\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1113\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1142\" data-end=\"1145\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1155\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1180\" data-end=\"1183\"\u003e\u003cstrong data-start=\"1183\" data-end=\"1194\"\u003eColour:\u003c\/strong\u003e White to soft silver-white tones\u003cbr data-start=\"1227\" data-end=\"1230\"\u003e\u003cstrong data-start=\"1230\" data-end=\"1242\" data-is-only-node=\"\"\u003eTexture:\u003c\/strong\u003e Crunchy and crisp; crumbles into small shards, smooth, non-sticky, low grit\u003cbr data-start=\"1318\" data-end=\"1321\"\u003e\u003cstrong data-start=\"1321\" data-end=\"1339\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm crunch that softens into a fine granular paste\u003cbr data-start=\"1408\" data-end=\"1411\"\u003e\u003cstrong data-start=\"1411\" data-end=\"1429\"\u003eTaste Profile:\u003c\/strong\u003e Clean cementy earthiness, dry dirt, wet concrete, petrichor freshness with a light roasted finish\u003cbr data-start=\"1527\" data-end=\"1530\"\u003e\u003cstrong data-start=\"1530\" data-end=\"1546\"\u003eIngredients:\u003c\/strong\u003e 100% natural White Rose Soft clay\u003cbr data-start=\"1580\" data-end=\"1583\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1605\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1616\" data-end=\"1619\"\u003e\u003cstrong data-start=\"1619\" data-end=\"1630\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1639\" data-end=\"1642\"\u003e\u003cstrong data-start=\"1642\" data-end=\"1671\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and traditionally enjoyed for its clean mineral taste, crisp crunch, and rain-on-earth aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52677801181511,"sku":"0305020201","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52677801214279,"sku":"0305020200","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5091427f-941d-4e29-9f32-db0009ea64cf.png?v=1767581656"},{"product_id":"georgia-white-clay","title":"Georgia White Clay - Edible Raw American clay for Pica\/ Geophagia","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"45\" data-end=\"67\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"68\" data-end=\"529\"\u003eGeorgia White, often known as white dirt or kaolin clay, is a naturally occurring edible clay sourced from the mineral-rich soils of Georgia in the United States. This pale, powdery clay has long been recognised for its distinctive chalky crunch and soft mineral character. When bitten, Georgia White delivers a crisp snap that quickly transforms into a creamy, smooth breakdown, creating a layered texture experience that moves from firm crunch to soft powder.\u003c\/p\u003e\n\u003cp data-start=\"531\" data-end=\"1008\"\u003eThe flavour profile leans deeply into classic mineral notes. Expect a dusty, chalk-forward taste often compared to wet concrete, limestone, or fine sand. As it dissolves, the clay releases gentle earthy tones reminiscent of damp soil or fresh clay after rain, leaving a dry, mineral finish that clay enthusiasts recognise immediately. Its balanced combination of crisp bite and creamy breakdown makes Georgia White a staple clay for those who enjoy traditional kaolin textures.\u003c\/p\u003e\n\u003chr data-start=\"1010\" data-end=\"1013\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1015\" data-end=\"1037\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1038\" data-end=\"1257\"\u003eGeorgia White begins with a clean, crisp crunch that fractures easily under pressure. As the clay breaks apart, it becomes smooth and creamy, producing a soft powdery consistency that coats the palate before dissolving.\u003c\/p\u003e\n\u003chr data-start=\"1259\" data-end=\"1262\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1264\" data-end=\"1283\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1284\" data-end=\"1512\"\u003eThe taste is distinctly mineral and chalk-driven, with earthy undertones. Notes often described by clay enthusiasts include limestone, dust, sand, and wet concrete, with subtle hints of damp soil that appear as the clay softens.\u003c\/p\u003e\n\u003chr data-start=\"1514\" data-end=\"1517\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1519\" data-end=\"1540\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1541\" data-end=\"1801\"\u003eGeorgia White offers a classic kaolin clay experience: an initial satisfying snap followed by a silky, creamy melt. The transformation from crunchy chalk to smooth powder provides a balanced sensory progression that highlights the clay’s natural mineral depth.\u003c\/p\u003e\n\u003chr data-start=\"1803\" data-end=\"1806\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1808\" data-end=\"1826\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1827\" data-end=\"2071\"\u003e\n\u003cli data-section-id=\"fjh45j\" data-start=\"1827\" data-end=\"1872\"\u003e\n\u003cp data-start=\"1829\" data-end=\"1872\"\u003eTraditional kaolin clay from Georgia, USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1smkwdw\" data-start=\"1873\" data-end=\"1927\"\u003e\n\u003cp data-start=\"1875\" data-end=\"1927\"\u003eCrisp, chalky crunch that softens to creamy powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xh1ih6\" data-start=\"1928\" data-end=\"1975\"\u003e\n\u003cp data-start=\"1930\" data-end=\"1975\"\u003eMineral-rich flavour with earthy undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"i7vvtb\" data-start=\"1976\" data-end=\"2021\"\u003e\n\u003cp data-start=\"1978\" data-end=\"2021\"\u003ePale white clay with natural dusty finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"l08myf\" data-start=\"2022\" data-end=\"2071\"\u003e\n\u003cp data-start=\"2024\" data-end=\"2071\"\u003eClassic texture progression from snap to melt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2073\" data-end=\"2076\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"2078\" data-end=\"2099\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2101\" data-end=\"2691\"\u003e\n\u003cli data-section-id=\"1ejg45m\" data-start=\"2101\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2103\" data-end=\"2162\"\u003e\u003cstrong data-start=\"2103\" data-end=\"2112\"\u003eSize:\u003c\/strong\u003e Chunk or natural break pieces (varies by batch)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"afndx3\" data-start=\"2163\" data-end=\"2191\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2191\"\u003e\u003cstrong data-start=\"2165\" data-end=\"2176\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g and 250g available\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"maln50\" data-start=\"2192\" data-end=\"2221\"\u003e\n\u003cp data-start=\"2194\" data-end=\"2221\"\u003e\u003cstrong data-start=\"2194\" data-end=\"2204\"\u003eShape:\u003c\/strong\u003e Natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hbt9c8\" data-start=\"2222\" data-end=\"2262\"\u003e\n\u003cp data-start=\"2224\" data-end=\"2262\"\u003e\u003cstrong data-start=\"2224\" data-end=\"2235\"\u003eColour:\u003c\/strong\u003e Soft white to pale cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"scem9a\" data-start=\"2263\" data-end=\"2324\"\u003e\n\u003cp data-start=\"2265\" data-end=\"2324\"\u003e\u003cstrong data-start=\"2265\" data-end=\"2277\"\u003eTexture:\u003c\/strong\u003e Chalky, powdery, slightly creamy when chewed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ktmk5c\" data-start=\"2325\" data-end=\"2365\"\u003e\n\u003cp data-start=\"2327\" data-end=\"2365\"\u003e\u003cstrong data-start=\"2327\" data-end=\"2345\"\u003eCrunch factor:\u003c\/strong\u003e Crisp, clean snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14ofwgq\" data-start=\"2366\" data-end=\"2452\"\u003e\n\u003cp data-start=\"2368\" data-end=\"2452\"\u003e\u003cstrong data-start=\"2368\" data-end=\"2386\"\u003eTaste profile:\u003c\/strong\u003e Chalky, mineral-rich, dusty, wet concrete, limestone, damp soil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"2uft6g\" data-start=\"2453\" data-end=\"2498\"\u003e\n\u003cp data-start=\"2455\" data-end=\"2498\"\u003e\u003cstrong data-start=\"2455\" data-end=\"2471\"\u003eIngredients:\u003c\/strong\u003e 100% natural kaolin clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1t7bmr9\" data-start=\"2499\" data-end=\"2549\"\u003e\n\u003cp data-start=\"2501\" data-end=\"2549\"\u003e\u003cstrong data-start=\"2501\" data-end=\"2523\"\u003eCountry of origin:\u003c\/strong\u003e United States (Georgia)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bjvuk9\" data-start=\"2583\" data-end=\"2691\"\u003e\n\u003cp data-start=\"2585\" data-end=\"2691\"\u003e\u003cstrong data-start=\"2585\" data-end=\"2614\"\u003eTraditional clay origins:\u003c\/strong\u003e Southern United States kaolin deposits traditionally known as “white dirt”\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52677812355399,"sku":"03071302382","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52677812388167,"sku":"0307130237","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/GeorgiaWhite.png?v=1773505948"},{"product_id":"megan-soft-indian-edible-clay","title":"Megan Soft Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Crunchy concrete notes, dusty petrichor vibes, and a satisfyingly crumbly finish\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMegan Soft Clay is a natural Indian clay known for its crumbly medium crunch and bold cementy earthy profile. These irregular chunks deliver a satisfying sensory experience with notes of wet concrete, dusty minerals, petrichor, damp earth, and subtle basement-like undertones. The texture offers a clean, dry finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's mineral-rich clay traditions, this clay is valued for its grounding texture, authentic earthy crunch, and rich sensory depth. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp crumbly crunch with a soft granular breakdown\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Cementy earthiness, wet concrete, dusty minerals, petrichor freshness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor: \u003c\/strong\u003e4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for: \u003c\/strong\u003eCrunch lovers, experienced clay enthusiasts, and ASMR enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience: \u003c\/strong\u003eA balanced clay that combines a firm bite with a satisfying crumbly texture and pronounced earthy flavour.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dusty crack\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture:\u003c\/strong\u003e Develops a stronger petrichor aroma and softens into a smooth granular paste when dampened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Rainwater, petrichor, damp earth, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular natural chunks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark grey with occasional black tones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Megan Soft Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins\u003c\/strong\u003e: Harvested from mineral-rich Indian soils, Megan Soft Clay is traditionally cleaned, sun-dried, and lightly roasted to preserve its natural mineral character. This preparation method creates the distinctive crunchy texture and earthy aroma that have long been appreciated within clay and geophagia communities.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status\u003c\/strong\u003e: Community-Tested - Vendor claims Lab-testing\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54159515091271,"sku":"03050201281","price":0.49,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":54159515124039,"sku":"03050201282","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52682355409223,"sku":"03050201280","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54159515156807,"sku":"03050201283","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52682355376455,"sku":"03050201284","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Megan_Soft_Clay.png?v=1778027944"},{"product_id":"shree-pots-indian-brown-terracotta-edible-clay-pots","title":"Shree Pots – Earthy Indian Brown Terracotta Edible Clay Pots","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"ab089706-f97f-4834-8c4d-c9ee71d75721\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7cadc4e9-d20d-4319-a3d5-0368fe41e13c\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"rmw5tv\" data-start=\"67\" data-end=\"81\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"83\" data-end=\"1026\"\u003eShree Pots are natural Indian terracotta clay pots known for their super snappy crunch and rich petrichor-heavy earthy profile. These miniature vase-shaped clay pots deliver a satisfying sensory experience with notes of dusty red soil, wet earth, iron-rich minerals, and rain-soaked terracotta, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth creamy breakdown with gentle graininess and a distinctive fired-earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India’s long-standing terracotta vessel traditions, these clay pots are valued for their grounding texture, authentic earthy crunch, and nostalgic monsoon-inspired sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1028\" data-end=\"1043\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1045\" data-end=\"1768\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1057\"\u003eTexture:\u003c\/strong\u003e Super snappy crunch with smooth creamy melt and gentle graininess\u003cbr data-start=\"1123\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1136\"\u003eTaste:\u003c\/strong\u003e Iron-rich terracotta with dusty red soil, wet earth, and petrichor notes\u003cbr data-start=\"1209\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1230\"\u003eCrunch factor:\u003c\/strong\u003e 5 – Very Hard\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1258\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1269\" data-end=\"1272\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1285\"\u003eBest for:\u003c\/strong\u003e Terracotta lovers, ASMR crunches, experienced clay enthusiasts, petrichor fans\u003cbr data-start=\"1364\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1387\"\u003eClay experience:\u003c\/strong\u003e A nostalgic Indian terracotta experience with clean snapping bites that soften into smooth earthy creaminess without sticking.\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1532\" data-is-only-node=\"\"\u003eASMR level:\u003c\/strong\u003e Loud crunch\u003cbr data-start=\"1544\" data-end=\"1547\"\u003e\u003cstrong data-start=\"1547\" data-end=\"1569\"\u003eHydration texture:\u003c\/strong\u003e Soaking deepens the muddy petrichor flavour and softens the clay into a richer earthy crumble\u003cbr data-start=\"1663\" data-end=\"1666\"\u003e\u003cstrong data-start=\"1666\" data-end=\"1682\"\u003eAroma notes:\u003c\/strong\u003e Rain-soaked earth, baked terracotta, dusty red soil, iron minerals, monsoon petrichor\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1770\" data-end=\"1788\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1790\" data-end=\"2505\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1801\"\u003eWeight:\u003c\/strong\u003e Approx. 100g per pot\u003cbr data-start=\"1822\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1835\"\u003eShape:\u003c\/strong\u003e Miniature vase-shaped terracotta pots\u003cbr data-start=\"1873\" data-end=\"1876\"\u003e\u003cstrong data-start=\"1876\" data-end=\"1887\"\u003eColour:\u003c\/strong\u003e Terracotta orange-red\u003cbr data-start=\"1909\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1912\" data-end=\"1928\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2011\" data-end=\"2014\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2025\"\u003eVendor:\u003c\/strong\u003e Lavi\u003cbr data-start=\"2030\" data-end=\"2033\"\u003e\u003cstrong data-start=\"2033\" data-end=\"2062\"\u003eTraditional clay origins:\u003c\/strong\u003e Terracotta clay has been deeply woven into Indian culture for centuries through pottery, storage vessels, cooling pots, and earth-based traditions. In some regions, fired clay was also connected to seasonal cravings and sensory rituals associated with rain, soil, and mineral-rich earth. Shree Pots reflect this heritage through their handcrafted terracotta form, earthy aroma, and grounded clay character.\u003cbr data-start=\"2469\" data-end=\"2472\"\u003e\u003cstrong data-start=\"2472\" data-end=\"2488\" data-is-only-node=\"\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-start=\"1790\" data-end=\"2505\"\u003eASMR\/ Crunch Video\u003c\/h2\u003e\n\u003cp data-start=\"1790\" data-end=\"2505\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=-UVTWmyWs2Q\u0026amp;t=146s\" target=\"_blank\" rel=\"noopener\"\u003eHere\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2507\" data-end=\"2520\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2522\" data-end=\"2905\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53934794408263,"sku":"02050400221","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c9e16d2f-9a94-4c3a-8968-398ae3b0bf09.png?v=1767311938"},{"product_id":"mystery-mix-ups-by-region-edible-clay-for-pica-sells-out-every-time-grab-them-while-you-can-copy","title":"Mystery Mix Ups by Region - Clay treats for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"bu2n0t\" data-start=\"161\" data-end=\"186\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"164\" data-end=\"184\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"187\" data-end=\"539\"\u003eFeeling adventurous? The Mystery Mix Ups by Region are your ultimate crunchy lucky dip — a hand-packed selection pulled straight from the Earthy Crunch UK stash, where no two boxes are ever the same. Each bundle is themed by origin, bringing together a curated chaos of clays, chalks, crumbs, and the occasional surprise piece like slate or terracotta.\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"859\"\u003eFrom smooth chalk sticks and powdery dusts to smoky shards and crunchy claypot fragments, every box delivers a full-spectrum sensory experience. One moment you’re tasting soft, melt-away grit; the next, you’re cracking into something deeply earthy and robust. It’s unpredictable, a little wild, and entirely the point.\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"1057\"\u003eAvailable in three sizes, whether you're sampling or seriously stash-building, each box is designed for discovery — and yes, every order includes a wooden spoon for that signature unboxing ritual.\u003c\/p\u003e\n\u003chr data-start=\"1059\" data-end=\"1062\"\u003e\n\u003ch2 data-section-id=\"twzl99\" data-start=\"1064\" data-end=\"1089\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1067\" data-end=\"1087\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1090\" data-end=\"1297\"\u003eA complete mix of textures — expect everything from soft, powdery dusts and crumbly bites to dense, crunchy chunks and occasional smooth chalks. Each region brings its own balance, but variety is guaranteed.\u003c\/p\u003e\n\u003chr data-start=\"1299\" data-end=\"1302\"\u003e\n\u003ch2 data-section-id=\"emdpes\" data-start=\"1304\" data-end=\"1326\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1324\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1327\" data-end=\"1572\"\u003eFlavour profiles span the full earthy spectrum: damp basement notes, soil after rain, mineral-rich chalkiness, and deep smoky or petrol-like undertones. Some pieces lean light and clean, others bold and intense — a true mixed sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"1574\" data-end=\"1577\"\u003e\n\u003ch2 data-section-id=\"1n5hhv0\" data-start=\"1579\" data-end=\"1603\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1601\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1604\" data-end=\"1874\"\u003eThis is for the curious craver. The Mystery Mix Ups offer a playful, ever-changing clay ritual where exploration leads the experience. Perfect for those who enjoy switching textures, blending dusts, or discovering new favourites without committing to full-size products.\u003c\/p\u003e\n\u003chr data-start=\"1876\" data-end=\"1879\"\u003e\n\u003ch2 data-section-id=\"1bqk1w5\" data-start=\"1881\" data-end=\"1902\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1884\" data-end=\"1900\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1903\" data-end=\"2317\"\u003e\n\u003cli data-section-id=\"19mg4or\" data-start=\"1903\" data-end=\"1978\"\u003eRegion-themed mystery selection (Indian, African, American, or Mexican)\u003c\/li\u003e\n\u003cli data-section-id=\"1vu267v\" data-start=\"1979\" data-end=\"2026\"\u003eOver 40% value compared to individual items\u003c\/li\u003e\n\u003cli data-section-id=\"1f9bf4c\" data-start=\"2027\" data-end=\"2097\"\u003eIncludes chunks, crumbs, powders, and occasional speciality pieces\u003c\/li\u003e\n\u003cli data-section-id=\"1vbpwdq\" data-start=\"2098\" data-end=\"2149\"\u003eThree size options for different craving levels\u003c\/li\u003e\n\u003cli data-section-id=\"5bhksj\" data-start=\"2150\" data-end=\"2210\"\u003eEco-conscious packaging with a reusable option available\u003c\/li\u003e\n\u003cli data-section-id=\"ai7b9t\" data-start=\"2211\" data-end=\"2251\"\u003eWooden spoon included in every order\u003c\/li\u003e\n\u003cli data-section-id=\"13p9e6j\" data-start=\"2252\" data-end=\"2317\"\u003eFresh products — never old stock, always from current batches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2319\" data-end=\"2322\"\u003e\n\u003ch2 data-section-id=\"1a8jdcc\" data-start=\"2324\" data-end=\"2348\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2327\" data-end=\"2346\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"2349\" data-end=\"3180\"\u003e\n\u003cli data-section-id=\"y9otvh\" data-start=\"2349\" data-end=\"2408\"\u003e\n\u003cstrong data-start=\"2351\" data-end=\"2360\"\u003eSize:\u003c\/strong\u003e Multiple options available (100g, 175g, 250g)\u003c\/li\u003e\n\u003cli data-section-id=\"z4kwgl\" data-start=\"2409\" data-end=\"2474\"\u003e\n\u003cstrong data-start=\"2411\" data-end=\"2422\"\u003eWeight:\u003c\/strong\u003e Approx. 100g \/ 175g \/ 250g depending on selection\u003c\/li\u003e\n\u003cli data-section-id=\"1heifqq\" data-start=\"2475\" data-end=\"2540\"\u003e\n\u003cstrong data-start=\"2477\" data-end=\"2487\"\u003eShape:\u003c\/strong\u003e Assorted — chunks, sticks, shards, crumbs, powders\u003c\/li\u003e\n\u003cli data-section-id=\"uav1nm\" data-start=\"2541\" data-end=\"2614\"\u003e\n\u003cstrong data-start=\"2543\" data-end=\"2554\"\u003eColour:\u003c\/strong\u003e Mixed — reds, browns, creams, greys, and terracotta tones\u003c\/li\u003e\n\u003cli data-section-id=\"uj8iw5\" data-start=\"2615\" data-end=\"2680\"\u003e\n\u003cstrong data-start=\"2617\" data-end=\"2629\"\u003eTexture:\u003c\/strong\u003e Powdery, crumbly, dense, smooth, and crunchy mix\u003c\/li\u003e\n\u003cli data-section-id=\"1mfmi8m\" data-start=\"2681\" data-end=\"2732\"\u003e\n\u003cstrong data-start=\"2683\" data-end=\"2701\"\u003eCrunch Factor:\u003c\/strong\u003e Low to high (varies per box)\u003c\/li\u003e\n\u003cli data-section-id=\"1px9zs7\" data-start=\"2733\" data-end=\"2816\"\u003e\n\u003cstrong data-start=\"2735\" data-end=\"2753\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, mineral-rich, smoky, petrol notes, soil-like, chalky\u003c\/li\u003e\n\u003cli data-section-id=\"1y5a2v6\" data-start=\"2817\" data-end=\"2885\"\u003e\n\u003cstrong data-start=\"2819\" data-end=\"2835\"\u003eIngredients:\u003c\/strong\u003e 100% natural clays, chalks, and earth materials\u003c\/li\u003e\n\u003cli data-section-id=\"1u9ljx9\" data-start=\"2886\" data-end=\"2967\"\u003e\n\u003cstrong data-start=\"2888\" data-end=\"2910\"\u003eCountry of Origin:\u003c\/strong\u003e Varies by selected region (India, Africa, USA, Mexico)\u003c\/li\u003e\n\u003cli data-section-id=\"xjc1fe\" data-start=\"2968\" data-end=\"3000\"\u003e\n\u003cstrong data-start=\"2970\" data-end=\"2981\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003c\/li\u003e\n\u003cli data-section-id=\"1r00j59\" data-start=\"3001\" data-end=\"3180\"\u003e\n\u003cstrong data-start=\"3003\" data-end=\"3032\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Includes region-specific clays such as Indian terracotta and red clays, African Ulo\/Nzu\/Eko, American Montana clays, and Mexican barro and kaolin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3182\" data-end=\"3185\"\u003e\n\u003ch2 data-section-id=\"1ll5bmu\" data-start=\"3187\" data-end=\"3206\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"3190\" data-end=\"3204\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3207\" data-end=\"3552\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"African \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727605002567,"sku":"0708150057","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"African \/ Kraft Box (175g)","offer_id":52727605035335,"sku":"0708150056","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"African \/ Kraft Box (100g)","offer_id":52727605068103,"sku":"0708150055","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"African \/ Kraft Box (75g)","offer_id":53433851412807,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"African \/ Kraft Box (50g)","offer_id":53433851445575,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727605100871,"sku":"0708150063","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ Kraft Box (175g)","offer_id":52727605133639,"sku":"0708150062","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ Kraft Box (100g)","offer_id":52727605166407,"sku":"0708150061","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ Kraft Box (75g)","offer_id":53433851478343,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Kraft Box (50g)","offer_id":53433851511111,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"American \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727607722311,"sku":"0708150060","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"American \/ Kraft Box (175g)","offer_id":52727607755079,"sku":"0708150059","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"American \/ Kraft Box (100g)","offer_id":52727607787847,"sku":"0708150058","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"American \/ Kraft Box (75g)","offer_id":53433851543879,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"American \/ Kraft Box (50g)","offer_id":53433851576647,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Mexican \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727607820615,"sku":"0708150066","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (175g)","offer_id":52727607853383,"sku":"0708150065","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (100g)","offer_id":52727607886151,"sku":"0708150064","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (75g)","offer_id":53433851609415,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (50g)","offer_id":53433851642183,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b6b54481-d2ff-4402-b789-1d34eab84df6.png?v=1761672630"},{"product_id":"magmitti-clay-clay-for-pica-and-geophagia","title":"Magmitti Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cp data-start=\"154\" data-end=\"612\"\u003eMagmitti Clay is a bold, roasted clay with a distinctive smoky-earthy character, perfect for seasoned clay enthusiasts who crave intense flavors and a satisfying crunch. Naturally harvested, cleaned, sun-dried, and lightly roasted, it delivers a firm, snappy bite that breaks into granules without sticking or turning gritty. The texture is hard and porous, providing a long-lasting, crisp chew that stays crunchy until the very end.\u003c\/p\u003e\n\u003cp data-start=\"614\" data-end=\"1033\"\u003eIts flavour is a complex blend of \u003cem data-start=\"648\" data-end=\"678\"\u003ecementy, roasted, and earthy\u003c\/em\u003e tones, with subtle smoked barbeque notes and faint gasoline-like hints when wet. Magmitti Clay carries the grounding aroma of mineral-rich Indian soil, with a petrichor-like freshness reminiscent of rain on dry earth. This clay is ideal for those who enjoy a deep, intense, and full-bodied edible clay experience — earthy, smoky, and endlessly crunchy.\u003c\/p\u003e\n\u003cp data-start=\"1035\" data-end=\"1797\"\u003e\u003cstrong data-start=\"1035\" data-end=\"1044\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1072\" data-end=\"1075\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1086\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1115\" data-end=\"1118\"\u003e\u003cstrong data-start=\"1118\" data-end=\"1128\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1153\" data-end=\"1156\"\u003e\u003cstrong data-start=\"1156\" data-end=\"1167\"\u003eColour:\u003c\/strong\u003e Dark grey to black\u003cbr data-start=\"1186\" data-end=\"1189\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1189\" data-end=\"1201\"\u003eTexture:\u003c\/strong\u003e Hard, crunchy, porous, smooth; low grit, non-sticky\u003cbr data-start=\"1253\" data-end=\"1256\"\u003e\u003cstrong data-start=\"1256\" data-end=\"1274\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1341\" data-end=\"1344\"\u003e\u003cstrong data-start=\"1344\" data-end=\"1362\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, smoky, roasted barbeque, cementy with faint gasoline notes and petrichor freshness\u003cbr data-start=\"1453\" data-end=\"1456\"\u003e\u003cstrong data-start=\"1456\" data-end=\"1472\"\u003eIngredients:\u003c\/strong\u003e 100% natural Magmitti clay\u003cbr data-start=\"1499\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1502\" data-end=\"1524\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1535\" data-end=\"1538\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1549\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1558\" data-end=\"1561\"\u003e\u003cstrong data-start=\"1561\" data-end=\"1590\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its earthy, roasted smoke-forward taste and natural aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52811890655559,"sku":"0305020183","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52811890688327,"sku":"0305020182","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2f449027-d801-4ed4-a434-e09938fba35d.png?v=1767575857"},{"product_id":"west-african-ayilo-unsmoked-clay-for-pica-geophagia","title":"West African Ayilo (Bentonite) - Clay for Pica\/ Geophagia","description":"\u003cp data-start=\"234\" data-end=\"1043\"\u003eAfrican Ayilo is a traditionally prepared edible bentonite clay from Ghana, recognised for its bold earthy flavour, smoky depth, and distinctly rustic texture. Also known as \u003cem data-start=\"408\" data-end=\"415\"\u003eshile\u003c\/em\u003e, \u003cem data-start=\"417\" data-end=\"424\"\u003ehyile\u003c\/em\u003e, \u003cem data-start=\"426\" data-end=\"437\"\u003eferinkasa\u003c\/em\u003e, or \u003cem data-start=\"442\" data-end=\"452\"\u003eagatawoe\u003c\/em\u003e depending on region and language, Ayilo is mined primarily in Ghana’s Volta Region, then shaped and baked — often smoked — to produce its characteristic solid form. The initial bite is crunchy and gritty, delivering a strong earthy impact before gradually breaking down. As it dissolves, the clay can soften into a milder, slightly creamy or nutty finish, offering contrast to its robust opening. Flavour-forward and unapologetically grounded, Ayilo is best suited to experienced clay enthusiasts who appreciate intense, traditional West African profiles rather than refined or silky melts.\u003c\/p\u003e\n\u003ch3 data-start=\"1045\" data-end=\"1055\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1056\" data-end=\"1091\"\u003eVaries, traditionally formed pieces between 5.5-7cm (current batch 6cm)\u003c\/p\u003e\n\u003ch3 data-start=\"1093\" data-end=\"1105\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1106\" data-end=\"1134\"\u003eAvailable in 100 g and 250 g\u003c\/p\u003e\n\u003ch3 data-start=\"1136\" data-end=\"1147\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1148\" data-end=\"1206\"\u003eTraditional hand-formed pieces (often egg-like or rounded)\u003c\/p\u003e\n\u003ch3 data-start=\"1208\" data-end=\"1220\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1221\" data-end=\"1226\"\u003eWhite\u003c\/p\u003e\n\u003ch3 data-start=\"1228\" data-end=\"1241\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1242\" data-end=\"1453\"\u003eCrunchy and earthy with a gritty bite; may contain sandy or stone-like particles depending on batch. Breaks down from a firm crunch into a softer, sometimes creamy or nutty finish. Rustic and variable by nature.\u003c\/p\u003e\n\u003ch3 data-start=\"1455\" data-end=\"1474\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"1475\" data-end=\"1529\"\u003e2 – soft to medium break with a dusty, crunchy crumble\u003c\/p\u003e\n\u003ch3 data-start=\"1531\" data-end=\"1550\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"1551\" data-end=\"1710\"\u003eStrong earthy and mineral-forward flavour with pronounced smokiness, chalky undertones, and subtle sour or tangy notes reminiscent of damp soil and baked earth\u003c\/p\u003e\n\u003ch3 data-start=\"1712\" data-end=\"1729\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1730\" data-end=\"1757\"\u003e100% natural bentonite clay\u003c\/p\u003e\n\u003ch3 data-start=\"1759\" data-end=\"1782\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-start=\"1783\" data-end=\"1788\"\u003eGhana\u003c\/p\u003e\n\u003ch3 data-start=\"1790\" data-end=\"1802\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1803\" data-end=\"1827\"\u003eAfrican Clay Distributor\u003c\/p\u003e\n\u003ch3 data-start=\"1829\" data-end=\"1859\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"1860\" data-end=\"2424\"\u003eAyilo is a traditional Ghanaian bentonite clay with deep cultural significance across several West African communities. Known by various regional names, it is typically baked or smoked during preparation, giving it its distinctive earthy–smoky profile. Historically used in cultural practices including geophagy, body art, and ritual applications, Ayilo reflects a strong connection to land and tradition. Its gritty texture, bold flavour, and variable character are part of its heritage, making it one of the most distinctive clays within West African traditions.\u003c\/p\u003e\n\u003ch3 data-start=\"2426\" data-end=\"2436\"\u003eUses\u003c\/h3\u003e\n\u003cul data-start=\"2437\" data-end=\"2821\"\u003e\n\u003cli data-start=\"2437\" data-end=\"2568\"\u003e\n\u003cp data-start=\"2439\" data-end=\"2568\"\u003e\u003cstrong data-start=\"2439\" data-end=\"2460\"\u003eGeophagia \/ Pica:\u003c\/strong\u003e Chosen by experienced enthusiasts for its gritty crunch, smoky earthiness, and traditional baked profile.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2569\" data-end=\"2673\"\u003e\n\u003cp data-start=\"2571\" data-end=\"2673\"\u003e\u003cstrong data-start=\"2571\" data-end=\"2592\"\u003eSkin \u0026amp; body care:\u003c\/strong\u003e Commonly used in masks or body applications, often mixed with oils or butters.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2674\" data-end=\"2821\"\u003e\n\u003cp data-start=\"2676\" data-end=\"2821\"\u003e\u003cstrong data-start=\"2676\" data-end=\"2691\"\u003eCollecting:\u003c\/strong\u003e A culturally significant Ghanaian clay with bold texture and heritage value, ideal for traditional and advanced clay collections.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"4 Pieces (Up to 120g)","offer_id":53053124084039,"sku":"0301010020","price":5.29,"currency_code":"GBP","in_stock":false},{"title":"10 Pieces (Up to 250g)","offer_id":53053124116807,"sku":"0301010021","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4ca58f77-9837-4ae0-ac26-1dd29bd73f13.png?v=1767295742"},{"product_id":"the-top-10-bestsellers-bundle","title":"The \"2025 Top 10 Bestsellers\" Bundle - Up to 1kg of Mixed Indian\/British Assorted Clay \u0026 Chalk Selection","description":"\u003cp data-start=\"158\" data-end=\"174\"\u003e\u003cstrong data-start=\"158\" data-end=\"174\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"176\" data-end=\"795\"\u003e\u003cstrong data-start=\"176\" data-end=\"188\"\u003eTexture:\u003c\/strong\u003e Multi-textural mix (crisp, dense, chalky, crumbly, creamy)\u003cbr data-start=\"247\" data-end=\"250\"\u003e\u003cstrong data-start=\"250\" data-end=\"268\"\u003eCrunch Factor:\u003c\/strong\u003e 5 – Very Hard to 2 – Medium\/Soft (varies across bundle)\u003cbr data-start=\"324\" data-end=\"327\"\u003e\u003cstrong data-start=\"327\" data-end=\"337\"\u003eTaste:\u003c\/strong\u003e Ranges from smoky and roasted to clean, chalky and mineral-rich\u003cbr data-start=\"401\" data-end=\"404\"\u003e\u003cstrong data-start=\"404\" data-end=\"416\"\u003eSensory:\u003c\/strong\u003e Full-spectrum experience with contrasting crunch, crumble, and melt profiles\u003cbr data-start=\"493\" data-end=\"496\"\u003e\u003cstrong data-start=\"496\" data-end=\"507\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳 \u0026amp; United Kingdom 🇬🇧, Various regions\u003cbr data-start=\"557\" data-end=\"560\"\u003e\u003cstrong data-start=\"560\" data-end=\"569\"\u003eUses:\u003c\/strong\u003e Ideal for exploration, variety seekers, and mixed sensory preferences\u003cbr data-start=\"639\" data-end=\"642\"\u003e\u003cstrong data-start=\"642\" data-end=\"662\"\u003eClay Experience:\u003c\/strong\u003e Best suited for both beginners and experienced users—offers a broad, balanced introduction alongside deeper, more intense profiles\u003c\/p\u003e\n\u003chr data-start=\"797\" data-end=\"800\"\u003e\n\u003cp data-start=\"802\" data-end=\"822\"\u003e\u003cstrong data-start=\"802\" data-end=\"822\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"824\" data-end=\"1191\"\u003eThe Top 10 Bestsellers Bundle is a comprehensive collection of the most in-demand clay and chalk pieces across the Earthy Crunch UK range. Carefully assembled to showcase variety, this bundle spans traditional Indian roasted clays, cement-style blends, crumbly cookie forms, and classic British chalk—bringing together a wide spectrum of textures and earthy profiles.\u003c\/p\u003e\n\u003cp data-start=\"1193\" data-end=\"1519\"\u003eRooted in regions where clay materials have long been appreciated for their distinctive sensory qualities, this selection reflects both cultural familiarity and modern texture-led exploration. From deeply roasted, smoky chunks to lighter, cleaner chalk pieces, each item contributes something unique to the overall experience.\u003c\/p\u003e\n\u003cp data-start=\"1521\" data-end=\"1749\"\u003eWhether you’re exploring for the first time or returning to tried-and-tested favourites, this bundle offers a well-rounded introduction to different clay styles, preparation methods, and tactile characteristics—all in one place.\u003c\/p\u003e\n\u003chr data-start=\"1751\" data-end=\"1754\"\u003e\n\u003cp data-start=\"1756\" data-end=\"1777\"\u003e\u003cstrong data-start=\"1756\" data-end=\"1777\"\u003eIncluded Products\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1779\" data-end=\"2465\"\u003e\n\u003cli data-section-id=\"1n83g01\" data-start=\"1779\" data-end=\"1830\"\u003eDryfruit Clay – Bestselling Indian Roasted Clay\u003c\/li\u003e\n\u003cli data-section-id=\"gffcos\" data-start=\"1831\" data-end=\"1880\"\u003eKing Cookies x2 – Edible Clay Treats for Pica\u003c\/li\u003e\n\u003cli data-section-id=\"197c69j\" data-start=\"1881\" data-end=\"1953\"\u003e“Falooda” Mixed Clay Cookies with Crumbs – Indian Earthy Clay Treats\u003c\/li\u003e\n\u003cli data-section-id=\"irywbe\" data-start=\"1954\" data-end=\"2028\"\u003eDouble Delight (A.k.a. Grey Mantle) – Smoky Cementy Indian Clay Treats\u003c\/li\u003e\n\u003cli data-section-id=\"1o3u14v\" data-start=\"2029\" data-end=\"2083\"\u003eHalf Roasted Nakumatt – Roasted Indian Clay Chunks\u003c\/li\u003e\n\u003cli data-section-id=\"fvijie\" data-start=\"2084\" data-end=\"2151\"\u003eSmokey Creamy Bites – Indian Smoky Clay and Creamy Chalk Treats\u003c\/li\u003e\n\u003cli data-section-id=\"oc265s\" data-start=\"2152\" data-end=\"2202\"\u003eBlackurrants Treats – Smoky Indian Clay Treats\u003c\/li\u003e\n\u003cli data-section-id=\"1jl476l\" data-start=\"2203\" data-end=\"2261\"\u003eCement Cookies – Edible Clay Treats for Pica\/Geophagia\u003c\/li\u003e\n\u003cli data-section-id=\"1s7y6jk\" data-start=\"2262\" data-end=\"2391\"\u003eWhite Slate Pencils\u003c\/li\u003e\n\u003cli data-section-id=\"21zz3\" data-start=\"2392\" data-end=\"2465\"\u003eEnglish Chiltern Vale Chalk – Self-foraged, Home-tested British Chalk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2467\" data-end=\"2470\"\u003e\n\u003cp data-start=\"2472\" data-end=\"2492\"\u003e\u003cstrong data-start=\"2472\" data-end=\"2492\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2494\" data-end=\"2889\"\u003eThis bundle delivers a dynamic and evolving texture journey. Expect everything from sharp, snappy breaks in slate pencils to dense, resistant bites in cement-style cookies. Roasted clays like Dryfruit Clay and Nakumatt offer a firm crunch that transitions into a dry, grainy crumble, while cookie-style pieces introduce layered textures—crisp outer shells with softer, more fragmented interiors.\u003c\/p\u003e\n\u003cp data-start=\"2891\" data-end=\"3185\"\u003eChalk elements provide contrast, breaking down more cleanly with a softer, powdery finish. Some blends incorporate a subtle creaminess, smoothing out the harsher edges of more rugged clays. Across the bundle, the experience moves fluidly between hard crunch, coarse crumble, and fine, dry melt.\u003c\/p\u003e\n\u003chr data-start=\"3187\" data-end=\"3190\"\u003e\n\u003cp data-start=\"3192\" data-end=\"3209\"\u003e\u003cstrong data-start=\"3192\" data-end=\"3209\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3211\" data-end=\"3443\"\u003eFlavour profiles range widely, anchored by earthy, mineral-rich foundations. Roasted items bring smoky, slightly toasted notes with a deep, grounding finish. Cement-style clays lean heavier—dusty, dry, and intensely mineral-forward.\u003c\/p\u003e\n\u003cp data-start=\"3445\" data-end=\"3740\"\u003eChalk components introduce a cleaner, lighter taste—subtly creamy, dry, and less aggressive. Some pieces carry a faint loamy or iron-rich edge, while others remain neutral and crisp. Aromas vary from dry and dusty to gently smoky, with certain blends releasing a richer scent as they break down.\u003c\/p\u003e\n\u003cp data-start=\"3742\" data-end=\"3860\"\u003eThe overall profile is layered and evolving, offering both bold intensity and softer, more neutral moments throughout.\u003c\/p\u003e\n\u003chr data-start=\"3862\" data-end=\"3865\"\u003e\n\u003cp data-start=\"3867\" data-end=\"3890\"\u003e\u003cstrong data-start=\"3867\" data-end=\"3890\"\u003eKey Product Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3892\" data-end=\"4469\"\u003e\u003cstrong data-start=\"3892\" data-end=\"3903\"\u003eWeight:\u003c\/strong\u003e Up to 1kg of Clays and Treats\u003cbr data-start=\"3933\" data-end=\"3936\"\u003e\u003cstrong data-start=\"3936\" data-end=\"3946\"\u003eShape:\u003c\/strong\u003e Mixed (chunks, cookies, sticks, irregular forms)\u003cbr data-start=\"3995\" data-end=\"3998\"\u003e\u003cstrong data-start=\"3998\" data-end=\"4009\"\u003eColour:\u003c\/strong\u003e Varied (greys, browns, whites, off-whites, slate tones)\u003cbr data-start=\"4065\" data-end=\"4068\"\u003e\u003cstrong data-start=\"4068\" data-end=\"4084\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay or Chalk (No preservatives, additives, or colourings)\u003cbr data-start=\"4156\" data-end=\"4159\"\u003e\u003cstrong data-start=\"4159\" data-end=\"4170\"\u003eVendor:\u003c\/strong\u003e Varies\u003cbr data-start=\"4177\" data-end=\"4180\"\u003e\u003cstrong data-start=\"4180\" data-end=\"4209\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Clay materials have been used across India and other regions for generations, often tied to cultural practices and sensory preferences associated with geophagia. This bundle reflects a cross-section of those traditions alongside locally sourced British chalk.\u003c\/p\u003e\n\u003chr data-start=\"4471\" data-end=\"4474\"\u003e\n\u003cp data-start=\"4476\" data-end=\"4490\"\u003e\u003cstrong data-start=\"4476\" data-end=\"4490\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"4492\" data-end=\"4703\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"4705\" data-end=\"4919\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"4921\" data-end=\"5146\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"5148\" data-end=\"5210\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Thick","offer_id":53739858559303,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":false},{"title":"Thin","offer_id":53985872707911,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_332175b6-45c3-433b-b727-c174679d10ad.png?v=1759521272"},{"product_id":"punjabi-cakes-earthy-indian-terracotta-clay-treats-with-crunchy-bits","title":"Punjabi Cakes – Earthy Indian Terracotta Clay treats with crunchy bits","description":"\u003ch3 data-section-id=\"16zyfva\" data-start=\"17\" data-end=\"33\"\u003eKey features\u003c\/h3\u003e\n\u003cp data-start=\"35\" data-end=\"966\"\u003e\u003cstrong data-start=\"35\" data-end=\"47\"\u003eTexture:\u003c\/strong\u003e Dense brownie-style clay squares with crunchy inclusions throughout, softening gradually into a creamy terracotta finish\u003cbr data-start=\"168\" data-end=\"171\"\u003e\u003cstrong data-start=\"171\" data-end=\"189\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium crunch\u003cbr data-start=\"207\" data-end=\"210\"\u003e\u003cstrong data-start=\"210\" data-end=\"220\"\u003eTaste:\u003c\/strong\u003e Rich red-earth clay layered with warm terracotta creaminess, soft mineral notes, muted metallic undertones, and subtle roasted earth warmth\u003cbr data-start=\"360\" data-end=\"363\"\u003e\u003cstrong data-start=\"363\" data-end=\"375\"\u003eSensory:\u003c\/strong\u003e Damp petrichor aroma balanced with dry baked-earth notes and a slow creamy melt beneath the crunch\u003cbr data-start=\"474\" data-end=\"477\"\u003e\u003cstrong data-start=\"477\" data-end=\"488\"\u003eOrigin:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eIndia\u003c\/span\u003e\u003c\/span\u003e 🇮🇳\u003cbr data-start=\"531\" data-end=\"534\"\u003e\u003cstrong data-start=\"534\" data-end=\"543\"\u003eUses:\u003c\/strong\u003e Ideal for clay lovers wanting a balance between crunchy mixed clays and smooth terracotta creaminess\u003cbr data-start=\"644\" data-end=\"647\"\u003e\u003cstrong data-start=\"647\" data-end=\"667\"\u003eClay experience:\u003c\/strong\u003e Best suited for beginners through to intermediate clay enthusiasts. Offers more crunch and texture variation than softer terracotta forms while still maintaining the comforting creamy finish Punjab clays are loved for. A satisfying middle ground between rugged mixed clays and smooth creamy earths.\u003c\/p\u003e\n\u003chr data-start=\"968\" data-end=\"971\"\u003e\n\u003ch2 data-section-id=\"1d9ltv1\" data-start=\"973\" data-end=\"992\"\u003eProduct overview\u003c\/h2\u003e\n\u003cp data-start=\"994\" data-end=\"1396\"\u003ePunjab cakes are little brownie-style clay squares handcrafted from Punjabi ki mitti and blended mixed clays, creating a sensory experience that feels both rustic and comforting. Inspired by the rich fertile soils of Northern India, these chunky bite-sized pieces combine crunchy texture with the smooth terracotta creaminess that has made Punjab clays a long-standing favourite among clay enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"1398\" data-end=\"1714\"\u003eTexturally, they sit somewhere between traditional mud cakes and softer terracotta forms. The outer bite carries satisfying crunch from the mixed clay inclusions scattered throughout each square, while the base clay gradually softens into a creamy, melt-like finish that coats the palate with warm earthy smoothness.\u003c\/p\u003e\n\u003cp data-start=\"1716\" data-end=\"2020\"\u003eThe flavour profile is deeply grounded in classic Punjabi earth notes — fertile red soil, baked terracotta warmth, gentle mineral undertones, and a muted metallic edge softened by creamy clay richness. Unlike harsher gritty clays, the experience remains rounded and approachable despite the added crunch.\u003c\/p\u003e\n\u003cp data-start=\"2022\" data-end=\"2317\"\u003eEach square has an intentionally handmade appearance, giving them the look of miniature clay brownies or rustic earth cakes. The uneven crunchy pockets throughout create subtle variation from piece to piece, making every bite slightly different while maintaining the familiar creamy Punjab base.\u003c\/p\u003e\n\u003chr data-start=\"2319\" data-end=\"2322\"\u003e\n\u003ch2 data-section-id=\"5axcxp\" data-start=\"2324\" data-end=\"2343\"\u003eTexture \u0026amp; crunch\u003c\/h2\u003e\n\u003cp data-start=\"2345\" data-end=\"2604\"\u003ePunjab cakes begin with a firm but manageable bite, breaking apart with a gentle crunch rather than a sharp snap. Small crunchy inclusions run throughout the clay, adding texture contrast and creating that satisfying mixed-clay crumble enthusiasts often seek.\u003c\/p\u003e\n\u003cp data-start=\"2606\" data-end=\"2851\"\u003eAs chewing continues, the denser terracotta base slowly softens into a smooth creamy consistency. The crunch gradually fades into a velvety earth paste, giving the experience a layered progression from textured and rustic to soft and comforting.\u003c\/p\u003e\n\u003cp data-start=\"2853\" data-end=\"3089\"\u003eCompared to heavily gritty or sandy clays, the overall feel remains controlled and approachable. The crunchy elements provide interest without becoming overwhelming, while the creamy Punjab clay base keeps the finish mellow and rounded.\u003c\/p\u003e\n\u003chr data-start=\"3091\" data-end=\"3094\"\u003e\n\u003ch2 data-section-id=\"g4c8hw\" data-start=\"3096\" data-end=\"3112\"\u003eTaste \u0026amp; aroma\u003c\/h2\u003e\n\u003cp data-start=\"3114\" data-end=\"3370\"\u003eThe flavour opens with warm red-earth richness and soft baked terracotta notes, immediately evoking fertile clay soils after rainfall. Gentle mineral undertones sit beneath the surface alongside faint metallic earthiness that gives depth without harshness.\u003c\/p\u003e\n\u003cp data-start=\"3372\" data-end=\"3632\"\u003eAs the clay softens, the profile becomes creamier and more mellow, revealing smooth riverbank-style clay notes with subtle roasted warmth. The mixed clays add complexity and a lightly toasted earth character that complements the softer Punjab base beautifully.\u003c\/p\u003e\n\u003cp data-start=\"3634\" data-end=\"3779\"\u003eThe aroma leans strongly into damp petrichor and warm clay warmth — earthy, calming, and deeply grounding without becoming overly heavy or dusty.\u003c\/p\u003e\n\u003chr data-start=\"3781\" data-end=\"3784\"\u003e\n\u003ch2 data-section-id=\"173yjbv\" data-start=\"3786\" data-end=\"3808\"\u003eKey product details\u003c\/h2\u003e\n\u003cp data-start=\"3810\" data-end=\"4462\"\u003e\u003cstrong data-start=\"3810\" data-end=\"3821\"\u003eWeight:\u003c\/strong\u003e 110g\u003cbr data-start=\"3826\" data-end=\"3829\"\u003e\u003cstrong data-start=\"3829\" data-end=\"3839\"\u003eShape:\u003c\/strong\u003e Small brownie-style clay squares with crunchy inclusions\u003cbr data-start=\"3896\" data-end=\"3899\"\u003e\u003cstrong data-start=\"3899\" data-end=\"3910\"\u003eColour:\u003c\/strong\u003e Deep terracotta reds, earthy browns, and muted clay tones\u003cbr data-start=\"3968\" data-end=\"3971\"\u003e\u003cstrong data-start=\"3971\" data-end=\"3987\"\u003eIngredients:\u003c\/strong\u003e Punjabi ki mitti and mixed natural clays\u003cbr data-start=\"4028\" data-end=\"4031\"\u003e\u003cstrong data-start=\"4031\" data-end=\"4042\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eClays All Around\u003c\/span\u003e\u003c\/span\u003e\u003cbr data-start=\"4080\" data-end=\"4083\"\u003e\u003cstrong data-start=\"4083\" data-end=\"4112\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in the fertile earth traditions of \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003ePunjab\u003c\/span\u003e\u003c\/span\u003e, these cakes reinterpret classic Punjabi clay textures in a playful brownie-style form. By combining creamy terracotta clay with crunchy mixed inclusions, they offer a balanced sensory experience that feels both traditional and approachable for modern clay enthusiasts.\u003c\/p\u003e\n\u003chr data-start=\"4464\" data-end=\"4467\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"4469\" data-end=\"4482\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"4484\" data-end=\"4867\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53886650024263,"sku":"0405030324","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_85f1d5d5-5544-428a-af20-abd8c1738c7f.png?v=1778420511"},{"product_id":"edible-brown-terracotta-bay-leaves-indian-clay-leaves","title":"Terracotta Bay Leaves - Indian edible brown terracotta clay","description":"\u003ch2 data-end=\"83\" data-start=\"69\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"979\" data-start=\"85\"\u003eTerracotta Bay Leaves are natural Indian clay treats known for their ultra-hard ceramic crunch and rich baked-earth mineral profile. These bay leaf-shaped terracotta pieces deliver a satisfying sensory experience with notes of topsoil, iron-rich terracotta, rain-soaked earth, and dry mineral dust, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a gritty tile-like finish with a distinctive fired-earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian terracotta vessel-making traditions, these clay leaves are valued for their grounding texture, authentic earthy crunch, and strong sensory intensity. \u003c\/p\u003e\n\u003ch2 data-end=\"996\" data-start=\"981\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1740\" data-start=\"998\"\u003e\u003cstrong data-end=\"1010\" data-start=\"998\"\u003eTexture:\u003c\/strong\u003e Extremely hard ceramic crunch with gritty earthy crumble\u003cbr data-end=\"1070\" data-start=\"1067\"\u003e\u003cstrong data-end=\"1080\" data-start=\"1070\"\u003eTaste:\u003c\/strong\u003e Deep terracotta minerals with topsoil richness, petrichor, and iron-forward earthy notes\u003cbr data-end=\"1172\" data-start=\"1169\"\u003e\u003cstrong data-end=\"1190\" data-start=\"1172\"\u003eCrunch factor:\u003c\/strong\u003e 4-5 – Hard to Very Hard, may require soaking first\u003cbr data-end=\"1207\" data-start=\"1204\"\u003e\u003cstrong data-end=\"1218\" data-start=\"1207\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-end=\"1232\" data-start=\"1229\"\u003e\u003cstrong data-end=\"1245\" data-start=\"1232\"\u003eBest for:\u003c\/strong\u003e Experienced clay enthusiasts, ASMR crunch lovers, terracotta fans, strong texture seekers\u003cbr data-is-only-node=\"\" data-end=\"1338\" data-start=\"1335\"\u003e\u003cstrong data-end=\"1358\" data-start=\"1338\"\u003eClay experience:\u003c\/strong\u003e A bold fired-earth clay with resistant tile-like snaps, gritty mineral breakdowns, and rich rain-soaked terracotta flavour when softened.\u003cbr data-end=\"1499\" data-start=\"1496\"\u003e\u003cstrong data-end=\"1514\" data-start=\"1499\"\u003eASMR level:\u003c\/strong\u003e Loud crunch\u003cbr data-end=\"1529\" data-start=\"1526\"\u003e\u003cstrong data-end=\"1551\" data-start=\"1529\"\u003eHydration texture:\u003c\/strong\u003e Soaking softens the structure into a muddy earthy crumble while preserving its signature dense crunch\u003cbr data-end=\"1656\" data-start=\"1653\"\u003e\u003cstrong data-end=\"1672\" data-start=\"1656\"\u003eAroma notes:\u003c\/strong\u003e Petrichor, baked terracotta, wet soil, iron minerals, dry clay dust\u003c\/p\u003e\n\u003ch2 data-end=\"1760\" data-start=\"1742\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"2401\" data-start=\"1762\"\u003e\u003cstrong data-end=\"1773\" data-start=\"1762\"\u003eWeight:\u003c\/strong\u003e Approximately 100g\u003cbr data-end=\"1795\" data-start=\"1792\"\u003e\u003cstrong data-end=\"1805\" data-start=\"1795\"\u003eShape:\u003c\/strong\u003e Bay leaf-shaped terracotta clay pieces\u003cbr data-end=\"1847\" data-start=\"1844\"\u003e\u003cstrong data-end=\"1858\" data-start=\"1847\"\u003eColour:\u003c\/strong\u003e Rich orange to reddish-brown terracotta tones\u003cbr data-end=\"1907\" data-start=\"1904\"\u003e\u003cstrong data-end=\"1923\" data-start=\"1907\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Indian Brown Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"2022\" data-start=\"2019\"\u003e\u003cstrong data-end=\"2033\" data-start=\"2022\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-is-only-node=\"\" data-end=\"2053\" data-start=\"2050\"\u003e\u003cstrong data-end=\"2082\" data-start=\"2053\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian terracotta craftsmanship historically used for cooling vessels, cookware, and storage pottery, these bay leaf-shaped clay pieces preserve the dense fired-earth texture and mineral-rich aroma associated with authentic handcrafted terracotta traditions.\u003cbr data-end=\"2368\" data-start=\"2365\"\u003e\u003cstrong data-end=\"2384\" data-start=\"2368\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2401\" data-start=\"1762\"\u003eASMR\/Crunch Video\u003c\/h2\u003e\n\u003cp data-end=\"2401\" data-start=\"1762\"\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.youtube.com\/watch?v=jho4_1qXHGQ\" target=\"_blank\"\u003eHere\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2 data-end=\"2416\" data-start=\"2403\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2801\" data-start=\"2418\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53981431660871,"sku":"0205040027","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_72a88ca6-9726-479e-bb3c-99e7b524b991.png?v=1779582179"},{"product_id":"all-african-clay-experience-sampler-mixed-african-edible-clay-collection-stash-box-included-copy","title":"All African Clay Experience Sampler – Mixed African edible clay collection, Stash Box included","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe All African Clay Experience Sampler is a curated collection celebrating the rich diversity of traditional African clays, known for their distinctive earthy flavours, satisfying textures, and deeply rooted cultural heritage. This limited-edition sampler brings together a variety of sought-after African clays sourced from different regions, offering a full-spectrum sensory experience for those who appreciate natural mineral materials and traditional clay varieties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFeaturing favourites such as Ulo, Nzu, Eko, Kaolin, and a selection of South African clays including Caramel Clay, Peach Clay, and other regional varieties, this collection showcases the broad range of textures and flavour profiles found across the African continent. Expect everything from dense crunchy bites and chalky snaps to smooth creamy melts and sandy mineral textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned for lovers of earthy sensory materials, ASMR experiences, traditional clay varieties, and texture exploration, this sampler offers an opportunity to discover the unique characteristics that make African clays so widely appreciated. Flavour notes range from clean minerals and rain-soaked earth to toasted clay, creamy kaolin, subtle sweetness, and rich muddy undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe larger boxes usually include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eUlo Clay\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNzu Clay\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEko Clay\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWhite Kaolin Clay\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSouth African Caramel Clay\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSouth African Peach Clay\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdditional African clay treats and regional varieties\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA selection of crunchy, creamy, chalky, earthy, and mineral-rich clay pieces\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mixed crunchy, chalky, crumbly, creamy, dense, and sandy clay textures\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Clean minerals, baked earth, creamy kaolin, subtle sweetness, muddy richness, and traditional clay notes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2-4 – Medium\/Soft to Hard\/Medium\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🌍 Africa\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners, collectors, ASMR enthusiasts, texture explorers, and lovers of traditional African clays\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A diverse African clay journey featuring multiple regional varieties, textures, and flavour profiles in one curated collection\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp snaps, dusty crunches, soft crumbles, and creamy melts\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies from silky smooth pastes to sandy mineral-rich textures depending on the clay type\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh earth, rain-soaked soil, clean minerals, baked clay, subtle sweetness, and natural chalky notes\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Selectable options; full sampler includes up to 12 items\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Chunks, sticks, cookies, balls, slabs, and assorted traditional forms\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ivory white, cream, caramel brown, peach, terracotta, beige, grey, and natural earth tones\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural African clays including Ulo, Nzu, Eko, Kaolin, South African Caramel Clay, South African Peach Clay, and other regional varieties (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Various\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e This sampler celebrates the diversity of African clay traditions, featuring mineral-rich West African clays, creamy kaolin varieties, traditional marketplace favourites, and distinctive South African regional clays that have been appreciated for generations.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eStorage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Comes in a durable reusable compartmented stash box designed to keep clays organised, fresh, and easy to revisit.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":53985837973831,"sku":"07081700011","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"400g (12 Clay Items)","offer_id":53985838006599,"sku":"07081700012","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_ceb34a3a-cc42-4efd-9dde-830ddf5ba6b7.png?v=1781474381"},{"product_id":"all-american-clay-experience-sampler-mixed-north-american-edible-clay-collection-stash-box-included","title":"All North American Clay Experience Sampler – Mixed edible clay collection from the United States, Stash Box included","description":"","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":53985845313863,"sku":"07081700031","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"400g (12 Clay Items)","offer_id":53985845346631,"sku":"07081700032","price":23.99,"currency_code":"GBP","in_stock":false}]}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/12_6ef775ff-adaf-42d4-b2ca-88cfac6cbfdc.png?v=1762613167","url":"https:\/\/earthycrunch.co.uk\/collections\/price-bracket-everyday-classics.oembed","provider":"Earthy Crunch UK","version":"1.0","type":"link"}