{"title":"Premium Imports","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSun-dried, slow-made, and beautifully imperfect — our premium imports are artisan creations from trusted makers around the world. Each piece is shaped, roasted, or dried by hand, allowing time for that satisfying snap and unmistakable earthiness to develop. Small-batch quality you can taste and hear with every crunch.\u003c\/p\u003e","products":[{"product_id":"black-candy-balls-hari","title":"Hari's Black Candy Balls - Deep Smoky Indian clay treats","description":"\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHari's Black Candy Balls are a natural Indian clay known for their layered roasted crunch and deeply smoky earthy profile. These handcrafted clay spheres deliver a satisfying sensory experience with notes of charcoal minerals, roasted earth, damp cement, petrichor, and smoky clay, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smoky, crumbly finish with a distinctive roasted earth character appreciated within geophagia and texture-focused communities. Traditionally associated with South Asian clay preparation methods, where mineral-rich clays are blended and roasted to intensify flavour and aroma, these clay balls are valued for their grounding texture, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp roasted shell with a chalky crumbly centre\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Smoky minerals, roasted earth, cement notes, and petrichor\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch\u003c\/strong\u003e \u003cstrong\u003efactor\u003c\/strong\u003e: 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India, South Asia\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest\u003c\/strong\u003e \u003cstrong\u003efor\u003c\/strong\u003e: ASMR, experienced clay enthusiasts, and roasted clay lovers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience:\u003c\/strong\u003e A layered crunch-to-crumble clay with bold smoky depth and rich mineral character\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eSoftens into a smooth earthy paste while retaining its smoky aroma\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma notes: Smoky clay, roasted earth, petrichor, charcoal minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Approximately 100g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Spheres\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Clay Blend (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eInspired by traditional Indian geophagy practices where mineral-rich clays are roasted to enhance texture, aroma, and flavour. Roasted clay varieties remain highly prized for their distinctive smoky profiles and satisfying crunch.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"3x Balls \/ Mini (Up to 15g each)","offer_id":54071363699015,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"3x Balls \/ Regular (Up to 60g each)","offer_id":53048826691911,"sku":"0405060002","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5x Balls \/ Mini (Up to 15g each)","offer_id":54071363731783,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"5x Balls \/ Regular (Up to 60g each)","offer_id":51947922489671,"sku":"0405060003","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_7bb4f52a-b69b-4dc0-9591-975f14fb45b4.png?v=1767575275"},{"product_id":"indian-terracotta-roll-pots-edible-clay-pot","title":"Indian Terracotta Rolled Clay Pots","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRoll Pots are handcrafted Indian terracotta vessels made from natural red earth clays and fired using traditional pottery methods. These miniature clay pots offer a classic terracotta experience with a satisfying crunch, rich earthy flavour, and the unmistakable aroma of sun-baked clay. Their cylindrical shape and rustic appearance reflect centuries of Indian pottery traditions, making them popular among lovers of earthy textures, terracotta notes, ASMR experiences, and mineral-rich sensory materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in two traditional varieties, each offers a slightly different sensory profile. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOrange Terracotta\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e version delivers a classic clay-pot flavour with clean earthy notes and a traditional terracotta aroma. The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRed Terracotta\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e version contains a blend of red terracotta clay and Red Khadi, creating a deeper red colour, stronger mineral character, and richer earthy flavour with subtle iron-rich undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese miniature vessels provide a crunchy yet approachable texture that breaks into a powdery, earthy finish while retaining the authentic character of traditional Indian pottery. Rooted in India's long history of terracotta craftsmanship, Roll Pots offer a nostalgic sensory experience reminiscent of clay cookware, village pottery workshops, and rain-soaked earth.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm fired shell with a crunchy break and powdery terracotta finish\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy clay-pot notes, baked earth, dusty minerals, and warm terracotta richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta lovers, ASMR crunches, earthy flavour enthusiasts, traditional clay collectors\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A classic Indian clay-pot experience with authentic terracotta flavour and satisfying crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens when soaked, becoming muddier and more aromatic while retaining clay-pot character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta, rain-soaked earth, dusty minerals, baked clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies by piece selection\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cylindrical clay pots\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Available in traditional Orange Terracotta or deeper Red Terracotta tones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Various, Lavi, Earthen Clay Pot, Punjabi Ki Mitti\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Terracotta pottery has been produced throughout India for thousands of years using mineral-rich red earths shaped into vessels for cooking, storage, and everyday use. The Red variety incorporates traditional Red Khadi clay, adding greater mineral depth and a stronger earthy profile while maintaining the authentic terracotta character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x1 Roll Pot \/ Red Terracotta","offer_id":52727185080647,"sku":"0205080004","price":4.49,"currency_code":"GBP","in_stock":true},{"title":"x1 Roll Pot \/ Orange Terracotta","offer_id":54100487405895,"sku":"0205080004","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"Broken Pots (100g) \/ Red Terracotta","offer_id":53934799683911,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"Broken Pots (100g) \/ Orange Terracotta","offer_id":54100487438663,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"x3 Roll Pots \/ Red Terracotta","offer_id":52722282791239,"sku":"0205080005","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"x3 Roll Pots \/ Orange Terracotta","offer_id":54100487471431,"sku":"0205080005","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"x5 Roll Pots \/ Red Terracotta","offer_id":52722282824007,"sku":"0205080006","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"x5 Roll Pots \/ Orange Terracotta","offer_id":54100487504199,"sku":"0205080006","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0917a22e-484a-4a5a-9560-b699d0f72a5c.png?v=1762904400"},{"product_id":"indian-terracotta-mini-hand-rolled-edible-clay-pots","title":"Indian Edible Terracotta - Rustic Mini Hand-rolled Clay Pots","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"66\" data-end=\"80\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"82\" data-end=\"982\"\u003eMini Terracotta Pots are natural Indian clay treats known for their ultra-hard ceramic crunch and rich baked-earth mineral profile. These miniature hand-rolled clay pots and shards deliver a satisfying sensory experience with notes of topsoil, iron-rich terracotta, rain-soaked earth, and dry mineral dust, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a gritty tile-like finish with a distinctive fired-earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian terracotta vessel-making traditions, these clay pots are valued for their grounding texture, authentic earthy crunch, and strong sensory intensity. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"984\" data-end=\"999\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1001\" data-end=\"1743\"\u003e\u003cstrong data-start=\"1001\" data-end=\"1013\"\u003eTexture:\u003c\/strong\u003e Extremely hard ceramic crunch with gritty earthy crumble\u003cbr data-start=\"1070\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1073\" data-end=\"1083\"\u003eTaste:\u003c\/strong\u003e Deep terracotta minerals with topsoil richness, petrichor, and iron-forward earthy notes\u003cbr data-start=\"1172\" data-end=\"1175\"\u003e\u003cstrong data-start=\"1175\" data-end=\"1193\"\u003eCrunch factor:\u003c\/strong\u003e 5 – Very Hard\u003cbr data-start=\"1207\" data-end=\"1210\"\u003e\u003cstrong data-start=\"1210\" data-end=\"1221\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1232\" data-end=\"1235\"\u003e\u003cstrong data-start=\"1235\" data-end=\"1248\"\u003eBest for:\u003c\/strong\u003e Experienced clay enthusiasts, ASMR crunch lovers, terracotta fans, strong texture seekers\u003cbr data-start=\"1338\" data-end=\"1341\"\u003e\u003cstrong data-start=\"1341\" data-end=\"1361\"\u003eClay experience:\u003c\/strong\u003e A bold fired-earth clay with resistant tile-like snaps, gritty mineral breakdowns, and rich rain-soaked terracotta flavour when softened.\u003cbr data-start=\"1499\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1502\" data-end=\"1517\"\u003eASMR level:\u003c\/strong\u003e Loud crunch\u003cbr data-start=\"1529\" data-end=\"1532\"\u003e\u003cstrong data-start=\"1532\" data-end=\"1554\"\u003eHydration texture:\u003c\/strong\u003e Soaking softens the structure into a muddy earthy crumble while preserving its signature dense crunch\u003cbr data-start=\"1656\" data-end=\"1659\"\u003e\u003cstrong data-start=\"1659\" data-end=\"1675\"\u003eAroma notes:\u003c\/strong\u003e Petrichor, baked terracotta, wet soil, iron minerals, dry clay dust\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1745\" data-end=\"1763\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1765\" data-end=\"2506\"\u003e\u003cstrong data-start=\"1765\" data-end=\"1776\"\u003eWeight:\u003c\/strong\u003e Approximately 100g\u003cbr data-start=\"1795\" data-end=\"1798\"\u003e\u003cstrong data-start=\"1798\" data-end=\"1808\"\u003eShape:\u003c\/strong\u003e Miniature clay pots and broken terracotta segments\u003cbr data-start=\"1859\" data-end=\"1862\"\u003e\u003cstrong data-start=\"1862\" data-end=\"1873\"\u003eColour:\u003c\/strong\u003e Rich orange to reddish-brown terracotta tones\u003cbr data-start=\"1919\" data-end=\"1922\"\u003e\u003cstrong data-start=\"1922\" data-end=\"1938\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Indian Brown Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2034\" data-end=\"2037\"\u003e\u003cstrong data-start=\"2037\" data-end=\"2048\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"2065\" data-end=\"2068\"\u003e\u003cstrong data-start=\"2068\" data-end=\"2097\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian terracotta vessels historically used for cooling water and storing grains, these miniature clay pots reflect long-standing artisanal clay traditions rooted in fired earth, mineral richness, and earthy aroma. Their dense ceramic texture preserves the authentic crunch and rustic character associated with traditional terracotta craftsmanship.\u003cbr data-start=\"2470\" data-end=\"2473\"\u003e\u003cstrong data-start=\"2473\" data-end=\"2489\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2508\" data-end=\"2521\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2523\" data-end=\"2906\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53721076597063,"sku":"02050400261","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53721076629831,"sku":"02050400262","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_30411a86-e4b4-45fc-8ee9-82f4e28ac7f5.png?v=1767313669"},{"product_id":"half-roasted-nakumatt-roasted-indian-edible-clay","title":"Half Roasted Nakumatt - Best Selling semi-roasted Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHalf Roasted Nakumatt is a natural Indian clay known for its powerful crunch and intensely earthy mineral profile. Made from premium Nakumatt clay and partially roasted using traditional preparation methods, these dense chunks deliver a bold sensory experience with notes of burnt clay, wet cement, petrichor, and cave-like mineral earthiness. The roasting process creates crisp outer edges while preserving the dense character of the interior, producing a distinctive contrast between roasted intensity and natural clay depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePopular among lovers of strong crunchy clays, ASMR textures, and mineral-rich sensory materials, Half Roasted Nakumatt offers a satisfying hard crunch followed by a dense earthy breakdown. Traditionally associated with Indian geophagy practices, this clay is valued for its robust texture, atmospheric flavour profile, and deeply grounding character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense roasted chunks with crisp edges and a heavy mineral crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Burnt clay, wet cement, petrichor, mineral earthiness, cave-like undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, ASMR enthusiasts, experienced clay enthusiasts\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold roasted clay with intense crunch, deep mineral flavour, and a satisfying balance between crispness and density.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, rain-soaked stone, burnt clay, damp earth, mineral cave notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and natural broken segments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Grey with darker roasted patches and natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Half Roasted Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt clay has long been valued within Indian clay traditions for its dense mineral structure and rich earthy flavour. Partial roasting enhances the aroma and texture while preserving some of the clay's natural depth, creating a unique sensory profile that combines roasted intensity with the character of raw earth.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697475215687,"sku":"03050201182","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677829034311,"sku":"0305020118","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677829001543,"sku":"0305020119","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bf0ec7-5dff-4ae4-9fe3-02789d2fdc88.png?v=1758675893"},{"product_id":"crystal-nakumatt","title":"Crystal Nakumatt - Fresh water\/mineral-rich Indian Clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"80\" data-end=\"95\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"97\" data-end=\"744\"\u003e\u003cstrong data-start=\"97\" data-end=\"109\"\u003eTexture:\u003c\/strong\u003e Smooth granular bite with a clean dry crumble\u003cbr data-start=\"155\" data-end=\"158\"\u003e\u003cstrong data-start=\"158\" data-end=\"176\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"187\" data-end=\"190\"\u003e\u003cstrong data-start=\"190\" data-end=\"200\"\u003eTaste:\u003c\/strong\u003e Mild mineral earthiness with a cool, clean finish\u003cbr data-start=\"250\" data-end=\"253\"\u003e\u003cstrong data-start=\"253\" data-end=\"265\"\u003eSensory:\u003c\/strong\u003e Pale translucent appearance with refined mineral clarity\u003cbr data-start=\"322\" data-end=\"325\"\u003e\u003cstrong data-start=\"325\" data-end=\"336\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Nakumatt clay regions\u003cbr data-start=\"370\" data-end=\"373\"\u003e\u003cstrong data-start=\"373\" data-end=\"382\"\u003eUses:\u003c\/strong\u003e Ideal for collectors, subtle clay lovers, ASMR crunch experiences, and mineral-forward sensory enjoyment\u003cbr data-start=\"487\" data-end=\"490\"\u003e\u003cstrong data-start=\"490\" data-end=\"510\"\u003eClay Experience:\u003c\/strong\u003e Best suited to those who enjoy cleaner, gentler clay profiles with balanced mineral notes rather than heavy roasted flavours. Suitable for both beginners and experienced clay enthusiasts seeking a calm, grounding, refined experience.\u003c\/p\u003e\n\u003chr data-start=\"746\" data-end=\"749\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"751\" data-end=\"770\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"772\" data-end=\"1125\"\u003eCrystal Nakumatt is a rare and visually striking variety of traditional Nakumatt clay, valued for its pale translucent appearance and naturally refined mineral profile. Unlike darker roasted or smoked varieties, this clay is presented closer to its natural state, allowing its soft earthy character and delicate mineral qualities to remain fully intact.\u003c\/p\u003e\n\u003cp data-start=\"1127\" data-end=\"1515\"\u003eFormed into chunky slabs and naturally broken fragments, Crystal Nakumatt offers a quieter, cleaner sensory experience centred around purity, texture, and subtle mineral depth. Its almost stone-like appearance gives it a distinctive crystalline quality that makes it especially appreciated among collectors and enthusiasts who prefer elegant, understated clays over bold roasted profiles.\u003c\/p\u003e\n\u003cp data-start=\"1517\" data-end=\"1739\"\u003eTraditionally sourced from mineral-rich clay deposits in India, Crystal Nakumatt reflects the earthy simplicity and grounding qualities often associated with natural clay traditions and sensory-focused geophagia practices.\u003c\/p\u003e\n\u003chr data-start=\"1741\" data-end=\"1744\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1746\" data-end=\"1765\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1767\" data-end=\"2044\"\u003eCrystal Nakumatt delivers a firm yet controlled bite with a smooth granular structure that breaks evenly under pressure. The initial crunch is dry, crisp, and clean without excessive hardness, creating a satisfying mineral snap before gently crumbling into fine soft fragments.\u003c\/p\u003e\n\u003cp data-start=\"2046\" data-end=\"2314\"\u003eThe texture remains refined throughout the chew, with minimal grit and a polished mineral consistency that feels smooth rather than dusty. As the clay softens, it develops into a delicate earthy crumble with a cooling mineral finish that lingers lightly on the palate.\u003c\/p\u003e\n\u003chr data-start=\"2316\" data-end=\"2319\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2321\" data-end=\"2337\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2339\" data-end=\"2654\"\u003eThe flavour profile is mild, clean, and naturally mineral-forward. Soft earthy notes appear first, followed by subtle cool mineral tones that give the clay a refreshing, balanced character. Unlike roasted Nakumatt varieties with smoky depth, Crystal Nakumatt remains lighter and more delicate with a cleaner finish.\u003c\/p\u003e\n\u003cp data-start=\"2656\" data-end=\"2919\"\u003eIts aroma is faint and earthy with subtle dry stone and mineral notes. During chewing, the flavour develops gradually from crisp mineral dryness into a smooth earthy creaminess, maintaining a calm, refined taste throughout without becoming overly heavy or bitter.\u003c\/p\u003e\n\u003chr data-start=\"2921\" data-end=\"2924\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2926\" data-end=\"2948\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2950\" data-end=\"3618\"\u003e\u003cstrong data-start=\"2950\" data-end=\"2961\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003cbr data-start=\"2987\" data-end=\"2990\"\u003e\u003cstrong data-start=\"2990\" data-end=\"3000\"\u003eShape:\u003c\/strong\u003e Chunky fragments and slabs with naturally broken flat edges\u003cbr data-start=\"3060\" data-end=\"3063\"\u003e\u003cstrong data-start=\"3063\" data-end=\"3074\"\u003eColour:\u003c\/strong\u003e Pale grey to lightly translucent tones with soft mineral shimmer\u003cbr data-start=\"3139\" data-end=\"3142\"\u003e\u003cstrong data-start=\"3142\" data-end=\"3158\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3221\" data-end=\"3224\"\u003e\u003cstrong data-start=\"3224\" data-end=\"3235\"\u003eVendor:\u003c\/strong\u003e CAA\u003cbr data-start=\"3239\" data-end=\"3242\"\u003e\u003cstrong data-start=\"3242\" data-end=\"3271\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Crystal Nakumatt is sourced from select clay deposits in India known for dense mineral composition and natural purity. In traditional clay practices, less processed clays such as this are often valued for their clean mineral taste, smooth texture, and grounding sensory qualities, offering a more natural alternative to heavily roasted varieties.\u003c\/p\u003e\n\u003chr data-start=\"3620\" data-end=\"3623\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3625\" data-end=\"3638\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3640\" data-end=\"4023\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52770408956231,"sku":"04050302991","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52770408988999,"sku":"04050302992","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_2ccdc992-0631-4693-867d-df3fef267132.png?v=1750110207"},{"product_id":"black-candy-cookies","title":"Black Candy Cookies - Smoky Indian clay treats","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"400\" data-start=\"21\"\u003eBlack Candy Cookies are a bold, smoke-rich clay treat crafted from a finely balanced blend of traditional Indian clays, including Dryfruit, Magmitti, and Fully Roasted Nakumatt. Hand-shaped into rustic biscuit forms, each piece showcases a deep black tone with subtle dusty undertones, delivering both visual depth and a flavour profile that leans heavily into roasted intensity.\u003c\/p\u003e\n\u003cp data-end=\"605\" data-start=\"402\"\u003eDesigned for those who favour stronger, smokier clays, Black Candy Cookies bring together multiple roasted elements into one cohesive, full-bodied experience—earthy, grounding, and unapologetically bold.\u003c\/p\u003e\n\u003chr data-end=\"610\" data-start=\"607\"\u003e\n\u003ch2 data-end=\"631\" data-start=\"612\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"871\" data-start=\"633\"\u003eA soft-edged crunch defines these cookies. They begin with a gentle snap before breaking down effortlessly into fine, sandy granules. The texture remains smooth throughout—no grit, no stickiness—finishing clean with a light, powdery melt.\u003c\/p\u003e\n\u003chr data-end=\"876\" data-start=\"873\"\u003e\n\u003ch2 data-end=\"894\" data-start=\"878\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1139\" data-start=\"896\"\u003eDeep, smoky and mineral-rich. Expect bold roasted notes layered with cement-like richness, dark basement tones, and a fresh petrichor lift reminiscent of rain on dry earth. The aroma is distinctly smoke-forward, with a lingering earthy warmth.\u003c\/p\u003e\n\u003chr data-end=\"1144\" data-start=\"1141\"\u003e\n\u003ch2 data-end=\"1164\" data-start=\"1146\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1402\" data-start=\"1166\"\u003eEach cookie delivers a slow, balanced progression—crisp at first bite, then softening into a smooth, dust-like finish. The blend of clays creates a layered experience, ideal for those who appreciate roasted depth without harsh textures.\u003c\/p\u003e\n\u003chr data-end=\"1407\" data-start=\"1404\"\u003e\n\u003ch2 data-end=\"1424\" data-start=\"1409\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1651\" data-start=\"1426\"\u003e\n\u003cli data-end=\"1485\" data-start=\"1426\" data-section-id=\"ppalar\"\u003eBlend of Dryfruit, Magmitti, and Fully Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"1525\" data-start=\"1486\" data-section-id=\"1bqr4eu\"\u003eBold, smoke-forward flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1570\" data-start=\"1526\" data-section-id=\"17nzqjr\"\u003eSoft crunch with smooth, sandy breakdown\u003c\/li\u003e\n\u003cli data-end=\"1599\" data-start=\"1571\" data-section-id=\"ytudtb\"\u003eClean, non-sticky finish\u003c\/li\u003e\n\u003cli data-end=\"1651\" data-start=\"1600\" data-section-id=\"sb9dui\"\u003eClassic biscuit-style shapes with a rustic feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1656\" data-start=\"1653\"\u003e\n\u003ch2 data-end=\"1676\" data-start=\"1658\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2628\" data-start=\"1678\"\u003e\n\u003cli data-end=\"1720\" data-start=\"1678\" data-section-id=\"1m4n7lr\"\u003e\n\u003cstrong data-end=\"1689\" data-start=\"1680\"\u003eSize:\u003c\/strong\u003e Varies, approximately 3–5 cm\u003c\/li\u003e\n\u003cli data-end=\"1761\" data-start=\"1721\" data-section-id=\"ke2hlf\"\u003e\n\u003cstrong data-end=\"1734\" data-start=\"1723\"\u003eWeight:\u003c\/strong\u003e Select options available\u003c\/li\u003e\n\u003cli data-end=\"1826\" data-start=\"1762\" data-section-id=\"wnwjl6\"\u003e\n\u003cstrong data-end=\"1774\" data-start=\"1764\"\u003eShape:\u003c\/strong\u003e Mixed — round, oval, and rectangular cookie forms\u003c\/li\u003e\n\u003cli data-end=\"1875\" data-start=\"1827\" data-section-id=\"1pre90v\"\u003e\n\u003cstrong data-end=\"1840\" data-start=\"1829\"\u003eColour:\u003c\/strong\u003e Deep black with dusty undertones\u003c\/li\u003e\n\u003cli data-end=\"1932\" data-start=\"1876\" data-section-id=\"zkans3\"\u003e\n\u003cstrong data-end=\"1890\" data-start=\"1878\"\u003eTexture:\u003c\/strong\u003e Soft crunch with fine, crumbly granules\u003c\/li\u003e\n\u003cli data-end=\"1994\" data-start=\"1933\" data-section-id=\"hycx18\"\u003e\n\u003cstrong data-end=\"1953\" data-start=\"1935\"\u003eCrunch factor:\u003c\/strong\u003e 3 – gentle crunch with a smooth finish\u003c\/li\u003e\n\u003cli data-end=\"2071\" data-start=\"1995\" data-section-id=\"fti85g\"\u003e\n\u003cstrong data-end=\"2015\" data-start=\"1997\"\u003eTaste profile:\u003c\/strong\u003e Smoky, cement-like, earthy, petrichor, basement tones\u003c\/li\u003e\n\u003cli data-end=\"2167\" data-start=\"2072\" data-section-id=\"1eijhzw\"\u003e\n\u003cstrong data-end=\"2090\" data-start=\"2074\"\u003eIngredients:\u003c\/strong\u003e Finely ground blend of Dryfruit clay, Magmitti, and Fully Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"2200\" data-start=\"2168\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"2192\" data-start=\"2170\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2268\" data-start=\"2201\" data-section-id=\"xdximq\"\u003e\n\u003cstrong data-end=\"2214\" data-start=\"2203\"\u003eVendor:\u003c\/strong\u003e Hari (standard sizes), Clays All Around (300g size)\u003c\/li\u003e\n\u003cli data-end=\"2628\" data-start=\"2269\" data-section-id=\"xjrx3c\"\u003e\n\u003cstrong data-end=\"2300\" data-start=\"2271\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s rich tradition of roasted and smoked clays, Black Candy Cookies combine the bold crunch of Fully Roasted Nakumatt with the earthy softness of Magmitti and the signature smoky depth of Dryfruit clay. This blend delivers a modern take on classic clay biscuits, offering a refined yet intense sensory experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2633\" data-start=\"2630\"\u003e\n\u003ch2 data-end=\"2648\" data-start=\"2635\" data-section-id=\"by138m\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2995\" data-start=\"2650\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 cookie (70g) - Hari","offer_id":53572014735687,"sku":"04050602611","price":4.19,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (up to 95g) - Hari","offer_id":53073233248583,"sku":"0405060261","price":5.69,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (100g) - Hari","offer_id":53572022731079,"sku":"04050602612","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (110g) - Hari","offer_id":53572014768455,"sku":"040506026113","price":6.59,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (115g) - Hari","offer_id":53572014801223,"sku":"04050602614","price":6.89,"currency_code":"GBP","in_stock":false},{"title":"9 cookies (up to 300g) - CAA","offer_id":53073233215815,"sku":"0405030292","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_fcac28a0-03fa-49b5-9e9c-c12144e3b63f.png?v=1775480071"},{"product_id":"dryfruit-black-hearts","title":"Dryfruit Black Hearts  - Indian smoky clay treats","description":"\u003cp data-start=\"141\" data-end=\"444\"\u003eDryfruit Black Hearts are soft, heart-shaped treats crafted from premium Dryfruit clay powder, celebrated for its distinctive smoky-earthy flavour and smooth, silky texture. Coated in a fine Dryfruit layer, these compact hearts deliver a mellow crunch that crumbles cleanly without grit or stickiness.\u003c\/p\u003e\n\u003cp data-start=\"446\" data-end=\"790\"\u003eFlavour-wise, they open with bold cement-like earthiness, followed by a sweet smokiness and subtle petrol-like undertones. A nostalgic rain-on-soil aroma rounds out the experience, creating a refined and atmospheric chew that balances depth with softness. Perfect for those who prefer a gentle crunch with a full-bodied, flavour-rich profile.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"839\"\u003e\u003cstrong data-start=\"792\" data-end=\"801\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"801\" data-end=\"804\"\u003ePieces vary, approximately 4 cm\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"878\"\u003e\u003cstrong data-start=\"841\" data-end=\"852\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eApprox. 100 g per pack\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"907\"\u003e\u003cstrong data-start=\"880\" data-end=\"890\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"890\" data-end=\"893\"\u003eHeart-shaped\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"935\"\u003e\u003cstrong data-start=\"909\" data-end=\"920\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"920\" data-end=\"923\"\u003eDeep black\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1040\"\u003e\u003cstrong data-start=\"937\" data-end=\"949\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eSoft, compressed clay dust with a dull, crumbly crunch; very fine, non-sticky, no grit\u003c\/p\u003e\n\u003cp data-start=\"1042\" data-end=\"1111\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1060\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1060\" data-end=\"1063\"\u003e3 – Gentle, medium crunch with a smooth finish\u003c\/p\u003e\n\u003cp data-start=\"1113\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1113\" data-end=\"1131\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1131\" data-end=\"1134\"\u003eSmokey and sweet-earthy with Dryfruit depth; cementy undertones, subtle gasoline notes, and petrichor aroma\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1261\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1261\" data-end=\"1264\"\u003e100% Dryfruit clay powder\u003c\/p\u003e\n\u003cp data-start=\"1293\" data-end=\"1325\"\u003e\u003cstrong data-start=\"1293\" data-end=\"1315\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1315\" data-end=\"1318\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1327\" data-end=\"1359\"\u003e\u003cstrong data-start=\"1327\" data-end=\"1338\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1338\" data-end=\"1341\"\u003eRose Clay (current batch)\u003c\/p\u003e\n\u003cp data-start=\"1361\" data-end=\"1677\"\u003e\u003cstrong data-start=\"1361\" data-end=\"1390\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1390\" data-end=\"1393\"\u003eRooted in Indian Dryfruit clay traditions, Black Hearts highlight the roasted smokiness and silky textures that make this clay variety a cult favourite. Their soft structure and atmospheric flavour layers offer a modern, heart-shaped twist on a beloved classic of geophagy heritage.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Rose Clay","offer_id":53179273904455,"sku":"0405090123","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Clays All Around","offer_id":53179273937223,"sku":"0405030300","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_a7769bbf-a618-4991-9a8e-d8bb34417918.png?v=1770570568"},{"product_id":"red-nakumatt-sticks-120g","title":"Red Nakumatt Sticks - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"0\" data-end=\"21\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"398\"\u003eRed Nakumatt Sticks deliver a rich and bold geophagic experience in a convenient, finger-length form. Crafted from finely powdered red Nakumatt clay, these slender, reddish-brown sticks are firm and smooth with a satisfyingly crisp snap. Despite their dense structure, they melt down into a silky paste with zero grit, offering a surprisingly clean finish.\u003c\/p\u003e\n\u003cp data-start=\"400\" data-end=\"814\"\u003eThe flavour profile is deeply earthy and cementy, with the signature topsoil and roasted undertones Nakumatt is known for. Subtle metallic notes and a whisper of petrichor emerge when wet — evoking the scent of rain on dry clay walls. These sticks are chewy, crunchy, and texturally complex — not recommended for sensitive teeth, but a treat for seasoned clay lovers who appreciate robust clay textures and tastes.\u003c\/p\u003e\n\u003cp data-start=\"821\" data-end=\"882\"\u003e\u003cstrong data-start=\"821\" data-end=\"830\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"830\" data-end=\"833\"\u003eEach batch can vary, approximately 4–6 cm in length\u003c\/p\u003e\n\u003cp data-start=\"884\" data-end=\"932\"\u003e\u003cstrong data-start=\"884\" data-end=\"895\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003eApprox. 120g (2 sticks per packet)\u003c\/p\u003e\n\u003cp data-start=\"934\" data-end=\"975\"\u003e\u003cstrong data-start=\"934\" data-end=\"944\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"944\" data-end=\"947\"\u003eThin cylindrical clay sticks\u003c\/p\u003e\n\u003cp data-start=\"977\" data-end=\"1028\"\u003e\u003cstrong data-start=\"977\" data-end=\"988\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"988\" data-end=\"991\"\u003eReddish-brown with dusty taupe matte finish\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1042\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1042\" data-end=\"1045\"\u003eVery hard with a clean, crisp break; melts into a smooth paste with minimal stick leaving little crispy granuals\u003c\/p\u003e\n\u003cp data-start=\"1128\" data-end=\"1211\"\u003e\u003cstrong data-start=\"1128\" data-end=\"1146\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003e4 – Crunchy and satisfying, best suited to experienced chewers\u003c\/p\u003e\n\u003cp data-start=\"1213\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1213\" data-end=\"1231\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003eBurnt adobe, topsoil, cementy notes, petrichor whisper, and faint metallic hints\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1375\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1332\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1332\" data-end=\"1335\"\u003e100% Red Nakumatt clay dust (compressed)\u003c\/p\u003e\n\u003cp data-start=\"1377\" data-end=\"1407\"\u003e\u003cstrong data-start=\"1377\" data-end=\"1399\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1399\" data-end=\"1402\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1409\" data-end=\"1716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1409\" data-end=\"1438\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1438\" data-end=\"1441\"\u003eRed Nakumatt is prized for its deep, earthy profile and rich mineral content. Traditionally sun-dried and used in various clay forms, this variant offers the same iconic taste and aroma but reformatted into sleek, stick-shaped slabs for modern convenience and texture lovers.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51887156330823,"sku":"0405060282","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_dabd28ed-6a91-4895-8d3d-78e6bb28080b.png?v=1774138740"},{"product_id":"xl-kolkota-clay-pot-chips","title":"Soft Kolkota Clay Pot Chips - Terracotta Clay Pots for Pica\/ Geophagia","description":"\u003cp data-end=\"458\" data-start=\"23\"\u003eOur Indian Kolkata Clay Pot Chips are made from premium terracotta clay sourced from Kolkota, India, known for its softer, more chewable texture. Originally intended to be full clay pots, these pieces arrived broken — but that’s a bonus for those who love chunky, snackable chips. These large, rustic shards (ranging from 5–15 cm) are easier to chew than traditional terracotta, with a satisfying firm-yet-giving crunch.\u003c\/p\u003e\n\u003cp data-end=\"758\" data-start=\"460\"\u003eThe flavour is mild and grounding, with the gentle notes of moist soil and baked red earth. There's no grit, no stickiness — just a smooth, earthy taste that finishes clean. If you’re a fan of softer terracotta with that signature Indian clay aroma, these broken beauties are an unexpected delight.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"828\" data-start=\"765\"\u003e\n\u003cstrong data-end=\"774\" data-start=\"765\"\u003eSize: \u003c\/strong\u003eEach piece varies, approximately 5–12 cm in length\u003c\/li\u003e\n\u003cli data-end=\"850\" data-start=\"830\"\u003e\n\u003cstrong data-end=\"841\" data-start=\"830\"\u003eWeight: \u003c\/strong\u003eApprox. 250g\u003c\/li\u003e\n\u003cli data-end=\"925\" data-start=\"852\"\u003e\n\u003cstrong data-end=\"862\" data-start=\"852\"\u003eShape: \u003c\/strong\u003eExtra-large broken chips from traditional Indian clay pots\u003c\/li\u003e\n\u003cli data-end=\"999\" data-start=\"927\"\u003e\n\u003cstrong data-end=\"938\" data-start=\"927\"\u003eColour: \u003c\/strong\u003eWarm terracotta orange with natural red-brown undertones\u003c\/li\u003e\n\u003cli data-end=\"1088\" data-start=\"1001\"\u003e\n\u003cstrong data-end=\"1013\" data-start=\"1001\"\u003eTexture: \u003c\/strong\u003eFirm but forgiving; a softer, more chewable take on classic terracotta\u003c\/li\u003e\n\u003cli data-end=\"1148\" data-start=\"1090\"\u003e\n\u003cstrong data-end=\"1108\" data-start=\"1090\"\u003eCrunch Factor: \u003c\/strong\u003e3 – Softer crunch, with gentle give\u003c\/li\u003e\n\u003cli data-end=\"1239\" data-start=\"1150\"\u003e\n\u003cstrong data-end=\"1168\" data-start=\"1150\"\u003eTaste Profile: \u003c\/strong\u003eMild, smooth clay with a moist soil whisper; no grit, clean finish\u003c\/li\u003e\n\u003cli data-end=\"1289\" data-start=\"1241\"\u003e\n\u003cstrong data-end=\"1257\" data-start=\"1241\"\u003eIngredients: \u003c\/strong\u003e100% Indian Kolkota Terracotta Clay (Softer than other Indian Terracottas)\u003c\/li\u003e\n\u003cli data-end=\"1323\" data-start=\"1291\"\u003e\n\u003cstrong data-end=\"1313\" data-start=\"1291\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1660\" data-start=\"1325\"\u003e\n\u003cstrong data-end=\"1354\" data-start=\"1325\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1357\" data-start=\"1354\"\u003eSourced from Kolkata, these chips are made using time-honoured terracotta methods, sun-dried and naturally cured. Though originally crafted as full pots, their journey turned them into bold, rustic chips — a softer option for clay lovers seeking size, taste, and chew in every bite.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"XL\/ Large","offer_id":51958577496391,"sku":"0205030033","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Chips and Crumbs","offer_id":51958577529159,"sku":"0205030032","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_4436bfc4-a89c-4a7f-83a3-eb7dfe001b5d.png?v=1751934972"},{"product_id":"black-candy-cracker-cookies-95g","title":"Black Candy Cracker Cookies  - Clay treats for Pica\/Geophagia","description":"\u003cp data-end=\"628\" data-start=\"57\"\u003eBlack Candy Cracker Cookies are a striking cookie-style clay treat made from a bold blend of dryfruit clay, magmitti, and Blackhall dust. Each cookie features a distinctive cracked glaze and is packed with tiny crunchy crumbs throughout — enhancing both texture and flavour as you chew. With a dark, rich appearance and a satisfying crumble, these cookies offer a deeply earthy, cement-like taste with smoky undertones and hints of petrichor. They start with a firm bite and soften into a dusty, melt-away experience, perfect for clay lovers who enjoy texture variation.\u003c\/p\u003e\n\u003cp data-end=\"683\" data-start=\"630\"\u003e\u003cstrong data-end=\"639\" data-start=\"630\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"642\" data-start=\"639\"\u003eWill vary, approximately 3–5 cm per piece\u003c\/p\u003e\n\u003cp data-end=\"711\" data-start=\"685\"\u003e\u003cstrong data-end=\"696\" data-start=\"685\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"699\" data-start=\"696\"\u003eSelect from Weights\u003c\/p\u003e\n\u003cp data-end=\"743\" data-start=\"713\"\u003e\u003cstrong data-end=\"723\" data-start=\"713\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"726\" data-start=\"723\"\u003eCan vary although current batch is rectangular cookie \u003c\/p\u003e\n\u003cp data-end=\"792\" data-start=\"745\"\u003e\u003cstrong data-end=\"756\" data-start=\"745\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"759\" data-start=\"756\"\u003eDeep black with a cracked surface\u003c\/p\u003e\n\u003cp data-end=\"877\" data-start=\"794\"\u003e\u003cstrong data-end=\"806\" data-start=\"794\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"809\" data-start=\"806\"\u003eCrumbly with a crackled crust; contains tiny crumbs for added crunch\u003c\/p\u003e\n\u003cp data-end=\"949\" data-start=\"879\"\u003e\u003cstrong data-end=\"897\" data-start=\"879\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"900\" data-start=\"897\"\u003e3 – Firm bite with consistent crumbles throughout\u003c\/p\u003e\n\u003cp data-end=\"1078\" data-start=\"951\"\u003e\u003cstrong data-end=\"969\" data-start=\"951\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"972\" data-start=\"969\"\u003eRich earthy flavour with cementy and smoky tones; rain-on-earth aftertaste with subtle basement-like aroma\u003c\/p\u003e\n\u003cp data-end=\"1183\" data-start=\"1080\"\u003e\u003cstrong data-end=\"1096\" data-start=\"1080\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1099\" data-start=\"1096\"\u003eClay blend made from Blackhall, magmitti, dry fruit clay dust, and crumb inclusions\u003c\/p\u003e\n\u003cp data-end=\"1215\" data-start=\"1185\"\u003e\u003cstrong data-end=\"1207\" data-start=\"1185\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1210\" data-start=\"1207\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1521\" data-start=\"1217\"\u003e\u003cstrong data-end=\"1246\" data-start=\"1217\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1249\" data-start=\"1246\"\u003eInspired by Indian clay cookie and barfi traditions, this version takes on a modern twist with added crumbs for extra crunch. The cracked exterior mimics the dry heat-baked finish of traditional street-side clay treats, delivering an unforgettable earthy-sweet experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"95g","offer_id":53073245897031,"sku":"0405060258","price":5.4,"currency_code":"GBP","in_stock":true},{"title":"200g","offer_id":53073245929799,"sku":"0405060259","price":11.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b47bd66f-244e-4b80-bbc2-d4a65f5ae915.png?v=1756471316"},{"product_id":"red-smoke-cookies-100g","title":"Red Smoke Cookies - Clay treats for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"bu2n0t\" data-start=\"139\" data-end=\"164\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"142\" data-end=\"162\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"165\" data-end=\"578\"\u003eRed Smoke Cookies are a bold, fire-kissed blend of some of India’s most iconic clays — Dryfruit, Magmitti, Half Roasted Nakumatt, and rich Red Khadi — layered into rustic cookie-style pieces that deliver depth, intensity, and pure earthy satisfaction. Each piece is crafted with alternating Black Candy and Red Candy layers, creating a visually striking and flavour-packed experience that unfolds with every bite.\u003c\/p\u003e\n\u003ch2 data-section-id=\"twzl99\" data-start=\"580\" data-end=\"605\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"583\" data-end=\"603\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"606\" data-end=\"928\"\u003eThese cookies offer a medium-hard bite that breaks down into a crumbly, dusty consistency. The black layers bring a gentle snap, while the red layers soften quickly, creating a balanced texture that feels smooth rather than gritty. Expect a clean, powdery finish with no stickiness — just a satisfying, controlled crumble.\u003c\/p\u003e\n\u003ch2 data-section-id=\"emdpes\" data-start=\"930\" data-end=\"952\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"933\" data-end=\"950\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"953\" data-end=\"1263\"\u003eDeep, smoky, and mineral-rich, Red Smoke Cookies lean heavily into charcoal, ash, and metallic clay notes. There’s a distinct petrol-like undertone paired with the unmistakable scent of red topsoil and rain hitting hot ground. The flavour is bold but rounded, offering both roasted intensity and earthy warmth.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1n5hhv0\" data-start=\"1265\" data-end=\"1289\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1287\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1290\" data-end=\"1619\"\u003eThis is a full-bodied clay experience — layered, expressive, and deeply grounding. The contrast between smoky black and velvety red clays keeps each bite interesting, making it a favourite for those who enjoy complex flavour profiles and a medium crunch. It’s rich without being overwhelming, and smooth without losing character.\u003c\/p\u003e\n\u003cp data-start=\"1621\" data-end=\"1842\"\u003eFor those who enjoy this smoky, fire-roasted profile, \u003ca href=\"https:\/\/www.earthycrunch.co.uk\/products\/red-nak-and-dryfruit-pucks-x2-edible-clay-treats-for-pica?variant=52445886841159\"\u003eEmber Pucks \u003c\/a\u003emake an excellent alternative. They offer a similarly bold and roasted clay experience, with their own take on deep earthy intensity and satisfying crunch.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1bqk1w5\" data-start=\"1844\" data-end=\"1865\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1847\" data-end=\"1863\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1866\" data-end=\"2151\"\u003e\n\u003cli data-section-id=\"1mh29x6\" data-start=\"1866\" data-end=\"1920\"\u003eLayered Black Candy and Red Candy clay composition\u003c\/li\u003e\n\u003cli data-section-id=\"1vm6t3f\" data-start=\"1921\" data-end=\"1969\"\u003eMedium crunch with smooth, crumbly breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"1r2yp13\" data-start=\"1970\" data-end=\"2020\"\u003eSmoky, metallic, and petrol-like flavour notes\u003c\/li\u003e\n\u003cli data-section-id=\"145l6kg\" data-start=\"2021\" data-end=\"2051\"\u003eNo stickiness or gumminess\u003c\/li\u003e\n\u003cli data-section-id=\"i9jr5q\" data-start=\"2052\" data-end=\"2102\"\u003eHandmade, rustic shapes with natural variation\u003c\/li\u003e\n\u003cli data-section-id=\"18gfy0d\" data-start=\"2103\" data-end=\"2151\"\u003eInspired by traditional Indian roasted clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1a8jdcc\" data-start=\"2153\" data-end=\"2177\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2156\" data-end=\"2175\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-start=\"2178\" data-end=\"3078\"\u003e\n\u003cli data-section-id=\"1l327dm\" data-start=\"2178\" data-end=\"2279\"\u003e\n\u003cstrong data-start=\"2180\" data-end=\"2189\"\u003eSize:\u003c\/strong\u003e Small round, square, or rectangular cookie shapes (handmade; slight variation expected)\u003c\/li\u003e\n\u003cli data-section-id=\"1pirild\" data-start=\"2280\" data-end=\"2319\"\u003e\n\u003cstrong data-start=\"2282\" data-end=\"2293\"\u003eWeight:\u003c\/strong\u003e Up to 100g per packet\u003c\/li\u003e\n\u003cli data-section-id=\"19l436l\" data-start=\"2320\" data-end=\"2380\"\u003e\n\u003cstrong data-start=\"2322\" data-end=\"2332\"\u003eShape:\u003c\/strong\u003e Layered rounds, squares, or rectangular pucks\u003c\/li\u003e\n\u003cli data-section-id=\"e6upox\" data-start=\"2381\" data-end=\"2447\"\u003e\n\u003cstrong data-start=\"2383\" data-end=\"2394\"\u003eColour:\u003c\/strong\u003e Deep reds with blackish-brown and slate-grey tones\u003c\/li\u003e\n\u003cli data-section-id=\"4y9hwf\" data-start=\"2448\" data-end=\"2518\"\u003e\n\u003cstrong data-start=\"2450\" data-end=\"2462\"\u003eTexture:\u003c\/strong\u003e Medium hard; crumbly and dusty with slight grittiness\u003c\/li\u003e\n\u003cli data-section-id=\"y3r6d1\" data-start=\"2519\" data-end=\"2582\"\u003e\n\u003cstrong data-start=\"2521\" data-end=\"2539\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – medium crunch, satisfying and earthy\u003c\/li\u003e\n\u003cli data-section-id=\"1vhs1d4\" data-start=\"2583\" data-end=\"2686\"\u003e\n\u003cstrong data-start=\"2585\" data-end=\"2603\"\u003eTaste Profile:\u003c\/strong\u003e Smoky, charcoal, metallic notes with petrol undertone and red topsoil earthiness\u003c\/li\u003e\n\u003cli data-section-id=\"18ldr2c\" data-start=\"2687\" data-end=\"2780\"\u003e\n\u003cstrong data-start=\"2689\" data-end=\"2705\"\u003eIngredients:\u003c\/strong\u003e Powdered Dryfruit Clay, Half Roasted Nakumatt, Red Khadi, Red Slate Dust\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2781\" data-end=\"2813\"\u003e\n\u003cstrong data-start=\"2783\" data-end=\"2805\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"xjc1fe\" data-start=\"2814\" data-end=\"2846\"\u003e\n\u003cstrong data-start=\"2816\" data-end=\"2827\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/li\u003e\n\u003cli data-section-id=\"cp8rvd\" data-start=\"2847\" data-end=\"3078\"\u003e\n\u003cstrong data-start=\"2849\" data-end=\"2878\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by the roasted and mineral-rich clays of Northern India, particularly Red Khadi and Nakumatt, which are traditionally valued for their depth of flavour, earthy aroma, and satisfying texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1ll5bmu\" data-start=\"3080\" data-end=\"3099\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"3083\" data-end=\"3097\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3100\" data-end=\"3445\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51893540585799,"sku":"0405060284","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_ef05b23f-fac9-4363-a1df-02a562b15ad4.png?v=1751991007"},{"product_id":"red-nakumatt-cracker-cookies","title":"Red Nakumatt Cracker Cookies - Iron-rich indian edible clay treats","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt Cracker Cookies are handcrafted Indian clay treats made from fine Red Nakumatt clay and speckled with tiny Dryfruit clay crumbs. These rectangular cookie bars combine a crisp, cracker-like shell with a firm, mineral-rich centre, creating a satisfying crunch that gradually melts into a smooth, powdery finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRich in earthy character, each bite delivers the distinctive flavour profile that has made Red Nakumatt so popular among clay enthusiasts. Expect notes of clay pottery, wet soil, fired brick, iron-rich minerals, and subtle smoky undertones, all layered with the unmistakable petrichor aroma of rain falling on warm red earth. The crackled surface adds extra texture and visual appeal, while the Dryfruit inclusions contribute subtle roasted depth throughout.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInspired by traditional Indian clay preparations, these cookies offer a bold, crunchy experience that balances texture, aroma, and mineral richness in every bite.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp cracker-like shell with a firm centre and smooth powdery melt\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red earth, clay pottery, wet soil, burnt brick, iron minerals, subtle smoky notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red clay lovers, crunchy texture seekers, and fans of mineral-rich roasted clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, flavour-packed crunch that transitions into a smooth earthy melt with classic Red Nakumatt character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich earthy paste while retaining its mineral depth\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, fired clay, wet soil, baked terracotta, iron-rich earth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rectangular cookie bars\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Reddish-grey to taupe with natural crackled surfaces\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt Clay, Dryfruit Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hari\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt is sourced from India's mineral-rich clay regions and is traditionally valued for its deep earthy flavour, distinctive terracotta colouring, and satisfying crunch. The addition of Dryfruit clay contributes subtle roasted notes that complement the bold mineral profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 85g","offer_id":53298630263111,"sku":"0405060279","price":5.09,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g","offer_id":53298634654023,"sku":"04050602792","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Up to 130g","offer_id":53298634686791,"sku":"04050602793","price":7.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5a49f3b4-1141-46c7-8579-3286aedce5b9.png?v=1751996619"},{"product_id":"smoky-sticks-rose-clay","title":"Rose Clay's Smoky Sticks - Indian lightly smoky clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"62\" data-end=\"84\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"85\" data-end=\"418\"\u003eSmoky Sticks are thick, hand-shaped clay sticks crafted from a layered blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, and Fully Roasted clays. This creates a complex, smoky-earth profile with a firm, crisp bite and a gritty, mineral finish.\u003c\/p\u003e\n\u003cp data-start=\"420\" data-end=\"779\"\u003eEach stick measures roughly 4–6 cm and delivers a structured crunch that is satisfying without being overpowering. Expect soft, delicate crumbs that break cleanly rather than sticking, alongside deep incense-like undertones, petrichor, and subtle smoky-dust notes. When dampened, they develop a strong rain-on-earth aroma with intensified earthy-cement depth.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"892\"\u003eThere are two distinct batch styles available, each offering a different interpretation of the same smoky base.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"899\" data-end=\"921\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"922\" data-end=\"1122\"\u003eFirm, crisp exterior with a gritty inner crumble.\u003cbr data-start=\"971\" data-end=\"974\"\u003eRose Clay batch: slightly crumbly with soft grit inclusions.\u003cbr data-start=\"1034\" data-end=\"1037\"\u003eClays All Around batch: compact, dense, and crumb-free.\u003cbr data-start=\"1092\" data-end=\"1095\"\u003eCrunch level: medium (3\/5).\u003c\/p\u003e\n\u003chr data-start=\"1124\" data-end=\"1127\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1129\" data-end=\"1148\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1417\"\u003eDeep smoky earthiness with roasted clay tones.\u003cbr data-start=\"1195\" data-end=\"1198\"\u003eNotes of incense, petrichor, damp soil, cement dust, and faint petrol-like minerality.\u003cbr data-start=\"1284\" data-end=\"1287\"\u003eRose Clay batch leans more cement-forward and aromatic, while Clays All Around is heavier, smokier, and more roasted in character.\u003c\/p\u003e\n\u003chr data-start=\"1419\" data-end=\"1422\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1424\" data-end=\"1445\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1446\" data-end=\"1824\"\u003eA layered, slow-unfolding sensory experience built around roasted Nakumatt variations. The smoky profile evolves from dry incense-like edges into richer earthy tones with every bite. Rose Clay batches feel more textured and rustic, while Clays All Around offers a denser, more uniform smoky hit. Ideal for those who enjoy complex, evolving clay profiles with depth and contrast.\u003c\/p\u003e\n\u003chr data-start=\"1826\" data-end=\"1829\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"1831\" data-end=\"1849\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1850\" data-end=\"2115\"\u003e\n\u003cli data-section-id=\"aeaznz\" data-start=\"1850\" data-end=\"1913\"\u003eTwo distinct batch styles for different texture preferences\u003c\/li\u003e\n\u003cli data-section-id=\"s0mm7h\" data-start=\"1914\" data-end=\"1976\"\u003eSmoky, roasted clay blend with layered flavour development\u003c\/li\u003e\n\u003cli data-section-id=\"1eh1q4g\" data-start=\"1977\" data-end=\"2020\"\u003eFirm stick form (approx. 4–6 cm length)\u003c\/li\u003e\n\u003cli data-section-id=\"6hhpx5\" data-start=\"2021\" data-end=\"2066\"\u003eMedium crunch with varying crumb profiles\u003c\/li\u003e\n\u003cli data-section-id=\"17luv1u\" data-start=\"2067\" data-end=\"2115\"\u003eSuitable for slow, mindful sensory enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2117\" data-end=\"2120\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2122\" data-end=\"2143\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2144\" data-end=\"3038\"\u003e\n\u003cli data-section-id=\"9ni9aw\" data-start=\"2144\" data-end=\"2185\"\u003e\n\u003cstrong data-start=\"2146\" data-end=\"2155\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-section-id=\"16ugmrr\" data-start=\"2186\" data-end=\"2257\"\u003e\n\u003cstrong data-start=\"2188\" data-end=\"2199\"\u003eWeight:\u003c\/strong\u003e 100g, 150g, 250g\u003c\/li\u003e\n\u003cli data-section-id=\"18xfe7\" data-start=\"2258\" data-end=\"2321\"\u003e\n\u003cstrong data-start=\"2260\" data-end=\"2270\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round depending on batch)\u003c\/li\u003e\n\u003cli data-section-id=\"ao8tdc\" data-start=\"2322\" data-end=\"2373\"\u003e\n\u003cstrong data-start=\"2324\" data-end=\"2335\"\u003eColour:\u003c\/strong\u003e smoky greys with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"1d4yg6c\" data-start=\"2374\" data-end=\"2448\"\u003e\n\u003cstrong data-start=\"2376\" data-end=\"2388\"\u003eTexture:\u003c\/strong\u003e firm, crisp; either lightly crumbed or compact and smooth\u003c\/li\u003e\n\u003cli data-section-id=\"1et7e1u\" data-start=\"2449\" data-end=\"2489\"\u003e\n\u003cstrong data-start=\"2451\" data-end=\"2469\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"o55kk9\" data-start=\"2490\" data-end=\"2575\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2510\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, petrichor, incense, cement, subtle petrol notes\u003c\/li\u003e\n\u003cli data-section-id=\"z39bun\" data-start=\"2576\" data-end=\"2710\"\u003e\n\u003cstrong data-start=\"2578\" data-end=\"2594\"\u003eIngredients:\u003c\/strong\u003e blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, with optional dryfruit and magmitti inclusions\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2711\" data-end=\"2743\"\u003e\n\u003cstrong data-start=\"2713\" data-end=\"2735\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2744\" data-end=\"2769\"\u003e\n\u003cstrong data-start=\"2746\" data-end=\"2757\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"ktxdjd\" data-start=\"2770\" data-end=\"3038\"\u003e\n\u003cstrong data-start=\"2772\" data-end=\"2801\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian roasted and smoky clay traditions, combining multiple roast levels of Nakumatt and regional clays to create varied intensity profiles ranging from crumbly, cement-forward sticks to dense, heavily roasted smoky forms\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53657543278919,"sku":"04050901721","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":52396319342919,"sku":"040509017212","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52396319310151,"sku":"040509017213","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_eebde2c2-1b49-46f3-94d3-e9efdbd1d0c4.png?v=1758992121"},{"product_id":"white-slate-pencils-indian-edible-shale-stone-sticks","title":"White Slate Pencils – Chalky Edible Indian Shale Stone Sticks","description":"\u003carticle class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-106\" data-scroll-anchor=\"true\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"relative flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"c87f9c8c-1647-4a72-96a6-74db51f7070a\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light\"\u003e\n\u003ch2 data-end=\"82\" data-start=\"68\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"987\" data-start=\"84\"\u003eWhite Slate Pencils are natural Indian shale stone clay sticks known for their crisp layered crunch and clean chalky mineral profile. These thick pencil-shaped rods deliver a satisfying sensory experience with notes of fresh chalk dust, rain-touched stone, soft white minerals, and gentle earthy undertones, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth powdery finish with a distinctive layered shale character appreciated within geophagia and texture-focused communities. Traditionally associated with South Asian slate pencil traditions, these shale sticks are valued for their grounding texture, authentic crunchy bite, and nostalgic sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-end=\"1004\" data-start=\"989\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1612\" data-start=\"1006\"\u003e\u003cstrong data-end=\"1018\" data-start=\"1006\"\u003eTexture:\u003c\/strong\u003e Firm layered crunch with smooth powdery breakdown\u003cbr data-end=\"1071\" data-start=\"1068\"\u003e\u003cstrong data-end=\"1081\" data-start=\"1071\"\u003eTaste:\u003c\/strong\u003e Clean chalky minerals with light earthy stone notes\u003cbr data-end=\"1136\" data-start=\"1133\"\u003e\u003cstrong data-end=\"1154\" data-start=\"1136\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-end=\"1168\" data-start=\"1165\"\u003e\u003cstrong data-end=\"1179\" data-start=\"1168\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-end=\"1193\" data-start=\"1190\"\u003e\u003cstrong data-end=\"1206\" data-start=\"1193\"\u003eBest for:\u003c\/strong\u003e Slate pencil lovers, ASMR crunches, beginners, nostalgic chalk texture fans\u003cbr data-end=\"1285\" data-start=\"1282\"\u003e\u003cstrong data-end=\"1305\" data-start=\"1285\"\u003eClay experience:\u003c\/strong\u003e A classic slate pencil experience with crisp shale snaps, layered breaks, and a soft chalky melt that lingers cleanly.\u003cbr data-end=\"1427\" data-start=\"1424\"\u003e\u003cstrong data-end=\"1442\" data-start=\"1427\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-end=\"1456\" data-start=\"1453\"\u003e\u003cstrong data-end=\"1478\" data-start=\"1456\"\u003eHydration texture:\u003c\/strong\u003e Softens into a silky chalky paste with minimal grit\u003cbr data-end=\"1533\" data-start=\"1530\"\u003e\u003cstrong data-end=\"1549\" data-start=\"1533\"\u003eAroma notes:\u003c\/strong\u003e Chalk dust, rain-soaked stone, dry minerals, fresh shale earth\u003c\/p\u003e\n\u003ch2 data-end=\"1632\" data-start=\"1614\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"2186\" data-start=\"1634\"\u003e\u003cstrong data-end=\"1645\" data-start=\"1634\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-end=\"1661\" data-start=\"1658\"\u003e\u003cstrong data-end=\"1671\" data-start=\"1661\"\u003eShape:\u003c\/strong\u003e Straight thick slate pencil sticks\u003cbr data-end=\"1709\" data-start=\"1706\"\u003e\u003cstrong data-end=\"1720\" data-start=\"1709\"\u003eColour:\u003c\/strong\u003e Bright white\u003cbr data-end=\"1736\" data-start=\"1733\"\u003e\u003cstrong data-end=\"1752\" data-start=\"1736\"\u003eIngredients:\u003c\/strong\u003e 100% Natural White Shale Stone Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1845\" data-start=\"1842\"\u003e\u003cstrong data-end=\"1856\" data-start=\"1845\"\u003eVendor:\u003c\/strong\u003e Various\u003cbr data-end=\"1867\" data-start=\"1864\"\u003e\u003cstrong data-end=\"1896\" data-start=\"1867\"\u003eTraditional clay origins:\u003c\/strong\u003e Slate pencils have long been associated with South Asian geophagia traditions. Originally used for writing and educational purposes, these shale stone rods became appreciated for their layered crunch, clean mineral flavour, and nostalgic chalky texture.\u003cbr data-end=\"2153\" data-start=\"2150\"\u003e\u003cstrong data-end=\"2169\" data-start=\"2153\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2201\" data-start=\"2188\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2586\" data-start=\"2203\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003ch2 data-end=\"2603\" data-start=\"2588\" data-section-id=\"zi37p2\"\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g \/ Thick","offer_id":53095435534663,"sku":"0605060270","price":4.5,"currency_code":"GBP","in_stock":false},{"title":"100g \/ Thin","offer_id":53973680783687,"sku":null,"price":4.5,"currency_code":"GBP","in_stock":true},{"title":"250g \/ Thick","offer_id":53095435567431,"sku":"0605060271","price":9.75,"currency_code":"GBP","in_stock":false},{"title":"250g \/ Thin","offer_id":53973680816455,"sku":null,"price":4.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_67196316-281f-4017-95fe-4fc074b3a199.png?v=1751997458"},{"product_id":"terracotta-bricks-250g","title":"Terracotta Bricks - Terracotta Treats for Pica\/ Geophagia","description":"\u003cp data-start=\"27\" data-end=\"652\"\u003eTerracotta Bricks are solid, brick-shaped chunks crafted from traditional Indian terracotta clay, showcasing deep orange and red hues that are characteristic of naturally fired earth. Measuring roughly 4–6 cm, these chunky pieces deliver a firm, dry crunch with a satisfyingly crisp snap. The aroma is unmistakably earthy, layered with burnt clay and subtle asphalt undertones that bloom into a dry-land-after-rain petrichor when moistened. Smoothly rounded and thoughtfully formed, they offer an ASMR-worthy crunch without stickiness, capturing the raw, grounded essence of classic Indian terracotta.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1202\"\u003e\u003cstrong data-start=\"654\" data-end=\"663\"\u003eSize:\u003c\/strong\u003e Varies, approximately 4–6 cm per brick\u003cbr data-start=\"702\" data-end=\"705\"\u003e\u003cstrong data-start=\"705\" data-end=\"716\"\u003eWeight:\u003c\/strong\u003e Approx. 250 g\u003cbr data-start=\"730\" data-end=\"733\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"733\" data-end=\"743\"\u003eShape:\u003c\/strong\u003e Brick-shaped chunks\u003cbr data-start=\"763\" data-end=\"766\"\u003e\u003cstrong data-start=\"766\" data-end=\"777\"\u003eColour:\u003c\/strong\u003e Deep oranges and rich reds\u003cbr data-start=\"804\" data-end=\"807\"\u003e\u003cstrong data-start=\"807\" data-end=\"819\"\u003eTexture:\u003c\/strong\u003e Hard, gritty, dry, and crispy\u003cbr data-start=\"849\" data-end=\"852\"\u003e\u003cstrong data-start=\"852\" data-end=\"870\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – hard and crunchy, yet breaks down easily into soft bites\u003cbr data-start=\"931\" data-end=\"934\"\u003e\u003cstrong data-start=\"934\" data-end=\"952\"\u003eTaste Profile:\u003c\/strong\u003e Earthy burnt clay with asphalt undertones, subtle topsoil notes, and a strong dry-land aroma when wet\u003cbr data-start=\"1054\" data-end=\"1057\"\u003e\u003cstrong data-start=\"1057\" data-end=\"1073\"\u003eIngredients:\u003c\/strong\u003e Powdered Indian terracotta clay pots blended with multani powder\u003cbr data-start=\"1138\" data-end=\"1141\"\u003e\u003cstrong data-start=\"1141\" data-end=\"1163\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003cbr data-start=\"1169\" data-end=\"1172\"\u003e\u003cstrong data-start=\"1172\" data-end=\"1183\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003c\/p\u003e\n\u003cp data-start=\"1204\" data-end=\"1657\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1204\" data-end=\"1233\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1233\" data-end=\"1236\"\u003eMade from traditional Indian terracotta clays, these bricks reflect a long heritage of fired earth materials used in pottery, vessels, and construction across India. Terracotta has been celebrated for centuries for its durability, mineral richness, and distinctive earthy aroma. Terracotta Bricks honour this tradition, offering a bold, textural clay experience rooted in the unmistakable character of fired Indian earth.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250","offer_id":53057527775559,"sku":"0405030031","price":13.5,"currency_code":"GBP","in_stock":false},{"title":"100","offer_id":53057527808327,"sku":"0405030031","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c2756451-2943-4e20-b809-ee7216263cbf.png?v=1754649334"},{"product_id":"red-nakumatt-cookies","title":"Red Nakumatt Cookies - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"23\" data-end=\"430\"\u003e\u003cstrong data-start=\"23\" data-end=\"47\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"430\"\u003eRed Nakumatt Cookies are deliciously earthy, cookie-shaped clay treats made from pure Red Nakumatt dust. These soft, crumbly pieces capture the classic flavour of this beloved Indian clay—deep red earthiness, topsoil warmth, and that iconic cementy, rain-on-dirt aroma. With a gentle crunch and zero grit, each bite melts down to a silky, smooth paste that's easy on the teeth and incredibly satisfying.\u003c\/p\u003e\n\u003cp data-start=\"432\" data-end=\"752\"\u003ePerfect for fans of Red Nakumatt's rich, roasted notes, these cookies come in a variety of natural shapes and sizes—some flat, some rounded, all wonderfully dusty and clean. Whether you're after a mellow crunch or something to savour slowly, these clay cookies are a grounding, full-flavour snack straight from the soil.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"759\" data-end=\"768\"\u003eSize:\u003c\/strong\u003e Varies\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"810\" data-end=\"829\"\u003eWeight:\u003c\/strong\u003e Up to 100g\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"852\" data-end=\"862\"\u003eShape:\u003c\/strong\u003e Cookie-style rectangles, flowers and chunky rounds\/pucks\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"902\" data-end=\"913\"\u003eColour:\u003c\/strong\u003e Pinkish Taupe\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"936\" data-end=\"948\"\u003eTexture:\u003c\/strong\u003e Soft to medium crunch, smooth finish\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"988\" data-end=\"1006\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Crumbly, gentle on the bite\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1041\" data-end=\"1059\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like earthiness, red topsoil, roasted petrichor aroma\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1123\" data-end=\"1139\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt Clay\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1165\" data-end=\"1187\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1457\"\u003e\n\u003cstrong data-start=\"1197\" data-end=\"1226\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eRed Nakumatt is prized in Indian geophagy for its bold petrichor scent and earthy-smooth melt. These cookies preserve that tradition in an easy-to-enjoy, snackable form—ideal for stash lovers, ASMR eaters, and clay connoisseurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51928680202567,"sku":"0405060277","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_00d5047b-d977-4bca-878e-ca41442d9457.png?v=1754319039"},{"product_id":"red-nakumatt-cracker-balls-hari","title":"Red Nakumatt Cracker Balls - Edible Indian Clay treats for Pica\/Geophagia","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"150\" data-end=\"172\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"173\" data-end=\"538\"\u003eRed Nakumatt Cracker Balls are a bold, textural twist on classic clay treats. Each pack includes four spheres featuring a crisp, cracker-like outer shell that gives way to a firm, flavour-packed clay core. Crafted from a special blend of Red Nakumatt powders with added clay crumbs, these balls deliver an ultra-crunchy experience from the first bite to the last.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"803\"\u003eWith deep, earthy richness — including petrichor, warm red topsoil, and signature cement-like Nakumatt notes — these clay spheres provide a sharp, clean break and layered flavour. Perfect for enthusiasts who enjoy structured crunch and bold geophagic character.\u003c\/p\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"805\" data-end=\"827\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"828\" data-end=\"1110\"\u003eA snappy, firm exterior cracks with ease, revealing a dense, clay-packed core. The crumb-enhanced interior maintains a satisfying, layered crunch that gradually softens into a smooth, earthy paste without any gritty residue. The texture is clean, crisp, and consistently engaging.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1112\" data-end=\"1131\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1132\" data-end=\"1365\"\u003eExpect mineral-rich, earthy flavours with a cement-like body, petrichor top notes, and subtle toasted asphalt undertones. The aroma evokes damp earth and warm clay, creating a deeply geophagic sensory profile prized by clay lovers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1367\" data-end=\"1388\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1389\" data-end=\"1699\"\u003eEach ball offers a multi-stage experience: a crisp, cracker-like snap followed by a compact, flavourful core that breaks down into a smooth, mineral-rich paste. The combination of crunchy shell and dense clay interior makes these balls especially satisfying for fans of bold texture and layered clay flavour.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1701\" data-end=\"1719\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1720\" data-end=\"1971\"\u003e\n\u003cli data-section-id=\"16dm2zp\" data-start=\"1720\" data-end=\"1763\"\u003eFour cracker-coated clay balls per pack\u003c\/li\u003e\n\u003cli data-section-id=\"1mbwd16\" data-start=\"1764\" data-end=\"1813\"\u003eUltra-crunchy outer shell with firm clay core\u003c\/li\u003e\n\u003cli data-section-id=\"9j7w86\" data-start=\"1814\" data-end=\"1864\"\u003eBold, earthy, and mineral-rich flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"6c6vfv\" data-start=\"1865\" data-end=\"1916\"\u003eLayered texture with a clean, non-gritty finish\u003c\/li\u003e\n\u003cli data-section-id=\"1axxqx7\" data-start=\"1917\" data-end=\"1971\"\u003ePerfect for Nakumatt enthusiasts and crunch lovers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1973\" data-end=\"1994\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1995\" data-end=\"2730\"\u003e\n\u003cli data-section-id=\"f0m9zh\" data-start=\"1995\" data-end=\"2038\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2006\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm per ball\u003c\/li\u003e\n\u003cli data-section-id=\"l6tdnd\" data-start=\"2039\" data-end=\"2078\"\u003e\n\u003cstrong data-start=\"2041\" data-end=\"2052\"\u003eWeight:\u003c\/strong\u003e 160g (4 balls per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1dfsk0l\" data-start=\"2079\" data-end=\"2120\"\u003e\n\u003cstrong data-start=\"2081\" data-end=\"2091\"\u003eShape:\u003c\/strong\u003e Cracker-coated round balls\u003c\/li\u003e\n\u003cli data-section-id=\"8igiv6\" data-start=\"2121\" data-end=\"2173\"\u003e\n\u003cstrong data-start=\"2123\" data-end=\"2134\"\u003eColour:\u003c\/strong\u003e Natural red with pinkish taupe tones\u003c\/li\u003e\n\u003cli data-section-id=\"44e3i1\" data-start=\"2174\" data-end=\"2242\"\u003e\n\u003cstrong data-start=\"2176\" data-end=\"2188\"\u003eTexture:\u003c\/strong\u003e Crunchy shell with compact, crispy clay-packed core\u003c\/li\u003e\n\u003cli data-section-id=\"127izro\" data-start=\"2243\" data-end=\"2300\"\u003e\n\u003cstrong data-start=\"2245\" data-end=\"2263\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/li\u003e\n\u003cli data-section-id=\"1bxq1ig\" data-start=\"2301\" data-end=\"2401\"\u003e\n\u003cstrong data-start=\"2303\" data-end=\"2321\"\u003eTaste Profile:\u003c\/strong\u003e Red earth, cement-like body, petrichor top notes, subtle toasted asphalt edge\u003c\/li\u003e\n\u003cli data-section-id=\"1vp5lp9\" data-start=\"2402\" data-end=\"2465\"\u003e\n\u003cstrong data-start=\"2404\" data-end=\"2420\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay powder blend with crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"1vp5lp9\" data-start=\"2402\" data-end=\"2465\"\u003e\n\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2466\" data-end=\"2498\"\u003e\n\u003cstrong data-start=\"2468\" data-end=\"2490\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"dp8d78\" data-start=\"2499\" data-end=\"2730\"\u003e\n\u003cstrong data-start=\"2501\" data-end=\"2530\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by Indian geophagic traditions, these balls showcase the mineral-rich essence of Nakumatt clays. The added crumbs elevate the texture, providing an immersive and layered crunch experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2732\" data-end=\"2748\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2749\" data-end=\"3096\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (approx. 80g)","offer_id":53208821858631,"sku":"0405060278","price":4.8,"currency_code":"GBP","in_stock":true},{"title":"2 (approx. 160 g)","offer_id":53208821891399,"sku":"04050602782","price":8.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a5485e96-f7ad-42d2-bba7-d848e3e2d42f.png?v=1754158884"},{"product_id":"red-nakumatt-balls-hari","title":"Red Nakumatt Balls (Hari) - Edible Indian clay treats for Pica","description":"\u003ch3 data-end=\"189\" data-start=\"167\" data-section-id=\"f0xuy6\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"532\" data-start=\"190\"\u003eRed Nakumatt Balls with Crumbs are a set of four rich, earthy clay spheres crafted from finely milled Red Nakumatt powder, each packed with a crumb-filled interior for a layered crunch experience. The firm outer shell delivers a satisfying snap before revealing a softer, dusty centre that gradually breaks down into a smooth, earthy paste.\u003c\/p\u003e\n\u003cp data-end=\"938\" data-start=\"534\"\u003eThe natural reddish-brown tones reflect the mineral richness of Red Nakumatt clay, prized for its bold flavour and distinctive snap. As the outer shell cracks, the interior crumbs create a dynamic texture that shifts from crisp to softly crumbly, making every bite varied and engaging. Perfect for Nakumatt enthusiasts, these balls offer a standout combination of intense flavour and tactile enjoyment.\u003c\/p\u003e\n\u003ch3 data-end=\"962\" data-start=\"940\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1237\" data-start=\"963\"\u003eA snappy, firm exterior provides an immediate, satisfying crunch. Inside, the loose crumbs create a soft crumble that transitions into a dense, earthy paste with subtle chewable particles. This layered structure ensures an engaging texture from the first bite to the last.\u003c\/p\u003e\n\u003ch3 data-end=\"1258\" data-start=\"1239\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1550\" data-start=\"1259\"\u003eExpect a strongly earthy, mineral-rich profile with classic red clay notes. Bold topsoil character, fresh petrichor undertones, and subtle metallic hints combine for depth, while the aroma evokes damp soil after rain. The result is a geophagic experience highly prized by clay enthusiasts.\u003c\/p\u003e\n\u003ch3 data-end=\"1573\" data-start=\"1552\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"1867\" data-start=\"1574\"\u003eEach ball delivers a two-stage sensory journey: a crisp snap followed by a crumbly interior that develops into a smooth, earthy paste. The crumb-filled core enhances both texture and flavour, making these balls particularly satisfying for those who enjoy bold, mineral-forward clay profiles.\u003c\/p\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1869\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2132\" data-start=\"1888\"\u003e\n\u003cli data-end=\"1935\" data-start=\"1888\" data-section-id=\"udo9ig\"\u003eFour clay balls with crumb-filled interiors\u003c\/li\u003e\n\u003cli data-end=\"1979\" data-start=\"1936\" data-section-id=\"9vncbn\"\u003eMade from pure Red Nakumatt clay powder\u003c\/li\u003e\n\u003cli data-end=\"2028\" data-start=\"1980\" data-section-id=\"8os65r\"\u003eCrisp exterior with layered, crunchy crumble\u003c\/li\u003e\n\u003cli data-end=\"2078\" data-start=\"2029\" data-section-id=\"jtmt4o\"\u003eBold geophagic flavour with strong earthiness\u003c\/li\u003e\n\u003cli data-end=\"2132\" data-start=\"2079\" data-section-id=\"bkmio3\"\u003eIdeal for Nakumatt lovers and texture enthusiasts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2155\" data-start=\"2134\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2893\" data-start=\"2156\"\u003e\n\u003cli data-end=\"2199\" data-start=\"2156\" data-section-id=\"f0m9zh\"\u003e\n\u003cstrong data-end=\"2167\" data-start=\"2158\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm per ball\u003c\/li\u003e\n\u003cli data-end=\"2222\" data-start=\"2200\" data-section-id=\"zyvrlm\"\u003e\n\u003cstrong data-end=\"2213\" data-start=\"2202\"\u003eWeight:\u003c\/strong\u003e Select\u003c\/li\u003e\n\u003cli data-end=\"2249\" data-start=\"2223\" data-section-id=\"la9fdb\"\u003e\n\u003cstrong data-end=\"2235\" data-start=\"2225\"\u003eShape:\u003c\/strong\u003e Round balls\u003c\/li\u003e\n\u003cli data-end=\"2302\" data-start=\"2250\" data-section-id=\"8igiv6\"\u003e\n\u003cstrong data-end=\"2263\" data-start=\"2252\"\u003eColour:\u003c\/strong\u003e Natural red with pinkish taupe tones\u003c\/li\u003e\n\u003cli data-end=\"2360\" data-start=\"2303\" data-section-id=\"14wqla2\"\u003e\n\u003cstrong data-end=\"2317\" data-start=\"2305\"\u003eTexture:\u003c\/strong\u003e Crunchy exterior with soft, crumbly core\u003c\/li\u003e\n\u003cli data-end=\"2418\" data-start=\"2361\" data-section-id=\"127izro\"\u003e\n\u003cstrong data-end=\"2381\" data-start=\"2363\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/li\u003e\n\u003cli data-end=\"2505\" data-start=\"2419\" data-section-id=\"dc74e\"\u003e\n\u003cstrong data-end=\"2439\" data-start=\"2421\"\u003eTaste Profile:\u003c\/strong\u003e Earthy red clay, topsoil, petrichor, subtle metallic undertones\u003c\/li\u003e\n\u003cli data-end=\"2556\" data-start=\"2506\" data-section-id=\"8ck12q\"\u003e\n\u003cstrong data-end=\"2524\" data-start=\"2508\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt clay powder\u003c\/li\u003e\n\u003cli data-end=\"2589\" data-start=\"2557\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2581\" data-start=\"2559\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2615\" data-start=\"2590\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2603\" data-start=\"2592\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2893\" data-start=\"2616\" data-section-id=\"c8k04x\"\u003e\n\u003cstrong data-end=\"2647\" data-start=\"2618\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, Red Nakumatt clay is prized for its bold mineral taste and crisp snap. These clay balls showcase classic flavours while the crumb-filled centre enhances texture and aroma for an authentic clay experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2911\" data-start=\"2895\" data-section-id=\"1ajl8cl\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3259\" data-start=\"2912\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (60g)","offer_id":53388344328519,"sku":"0405060276","price":3.8,"currency_code":"GBP","in_stock":false},{"title":"2 (120g)","offer_id":53388344361287,"sku":"04050602762","price":7.0,"currency_code":"GBP","in_stock":false},{"title":"3 (180g)","offer_id":53388344394055,"sku":"04050602763","price":10.2,"currency_code":"GBP","in_stock":false},{"title":"5 (300g)","offer_id":53388344426823,"sku":"04050602764","price":15.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6953119e-4e62-4001-ad5c-8d64e3148f7a.png?v=1752615494"},{"product_id":"black-candy-cracker-balls-290g","title":"Black Candy Cracker Balls - Edible clay treats for Pica","description":"\u003cp data-end=\"441\" data-start=\"23\"\u003eBlack Candy Cracker Balls bring boldness and crunch in every bite. Each of the four matte-black spheres is crafted from a deep blend of smoky Indian clays—like Blackhall, Dryfruit, Magmitti, and Smoked Nakumatt—then shaped into striking round balls with a crispy candy-style shell and a crumb-filled core. The exterior delivers a signature \"crack\" on first bite, followed by crumbly, earthy goodness inside.\u003c\/p\u003e\n\u003cp data-end=\"795\" data-start=\"443\"\u003eExpect a powerful combo of petrichor, asphalt, and cementy richness with zero stickiness and minimal grit. A satisfying snap with dusty, roasted undertones—perfect for those who crave textural contrast and intense earthy flavour. Whether broken into stashable pieces or enjoyed whole, these are a crunchy delight for collectors and crunch-lovers alike.\u003c\/p\u003e\n\u003chr data-end=\"800\" data-start=\"797\"\u003e\n\u003cp data-end=\"850\" data-start=\"802\"\u003e\u003cstrong data-end=\"811\" data-start=\"802\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"814\" data-start=\"811\"\u003eWill vary, approximately 3–5 cm each\u003c\/p\u003e\n\u003cp data-end=\"889\" data-start=\"852\"\u003e\u003cstrong data-end=\"863\" data-start=\"852\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"866\" data-start=\"863\"\u003eAvailable as 3 or 4 Balls\u003c\/p\u003e\n\u003cp data-end=\"914\" data-start=\"891\"\u003e\u003cstrong data-end=\"901\" data-start=\"891\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"904\" data-start=\"901\"\u003eRound ball\u003c\/p\u003e\n\u003cp data-end=\"941\" data-start=\"916\"\u003e\u003cstrong data-end=\"927\" data-start=\"916\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"930\" data-start=\"927\"\u003eMatte black\u003c\/p\u003e\n\u003cp data-end=\"1007\" data-start=\"943\"\u003e\u003cstrong data-end=\"955\" data-start=\"943\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"958\" data-start=\"955\"\u003eFirm outer shell with crunchy-crack crumbs inside\u003c\/p\u003e\n\u003cp data-end=\"1075\" data-start=\"1009\"\u003e\u003cstrong data-end=\"1027\" data-start=\"1009\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1030\" data-start=\"1027\"\u003e3–4 – Crackly shell with softer, crumbly core\u003c\/p\u003e\n\u003cp data-end=\"1177\" data-start=\"1077\"\u003e\u003cstrong data-end=\"1095\" data-start=\"1077\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1098\" data-start=\"1095\"\u003eAsphalt shell, petrichor notes, dusty roasted earth, cement and wet stone aroma\u003c\/p\u003e\n\u003cp data-end=\"1263\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1179\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1198\" data-start=\"1195\"\u003eBlack clay blend (Blackhall, Magmitti, Dryfruit, Smoked Nakumatt)\u003c\/p\u003e\n\u003cp data-end=\"1295\" data-start=\"1265\"\u003e\u003cstrong data-end=\"1287\" data-start=\"1265\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1290\" data-start=\"1287\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1593\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1326\" data-start=\"1297\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1329\" data-start=\"1326\"\u003eInspired by deep-earth Indian clays known for their intense flavour and sensory satisfaction, these cracker balls are made using a unique technique where dust and crumbs are layered into shaped shells. A modern ASMR-friendly twist on traditional geophagy textures.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x3 Balls - (up to 200g)","offer_id":53072935649607,"sku":"0405060257","price":11.5,"currency_code":"GBP","in_stock":true},{"title":"x4 Balls - (up to 290g)","offer_id":53072935682375,"sku":"04050602572","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_207dfa7b-f3fb-4232-8db5-9229370e3b3a.png?v=1767581162"},{"product_id":"whole-kolkota-terracotta-clay-pot-with-clay-powder-tin","title":"Whole Edible Kolkota Indian Terracotta Clay Pot with Indian Clay Powder Bundle","description":"\u003cp data-end=\"76\" data-start=\"23\"\u003e\u003cstrong data-end=\"76\" data-start=\"23\"\u003eWhole Kolkata Clay Pot + Clay Powder Tin (Bundle)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"415\" data-start=\"78\"\u003eThis satisfying duo includes one full-sized Kolkata Clay Pot (approx. 200g) and your choice of a 100g clay powder tin — select from Black Candy, Red Nakumatt, or Mixed Nakumatt. Handmade in India using traditional sun-dried terracotta methods, each Kolkata pot is bold, mineral-rich, and packed with that unmistakable deep, earthy aroma.\u003c\/p\u003e\n\u003cp data-end=\"742\" data-start=\"417\"\u003eThe pot itself breaks with a crisp, clean snap and offers a distinct flavour: rich mud tones, warm terracotta smoothness, and a hint of rain-on-dry-soil freshness when wet. Perfect for snapping, chewing, or breaking into stashable chunks, this pot is a favourite among those who love full-bodied, mineral-heavy clay textures.\u003c\/p\u003e\n\u003cp data-end=\"1089\" data-start=\"744\"\u003eYour chosen powder tin takes things a step further. Whether you go for the smoky intensity of Black Candy, the earthy depth of Red Nakumatt, or the balanced complexity of Mixed, the powder can be spooned straight into the pot, mixed into a dipping paste, or enjoyed on its own. Each tin is reusable and ideal for crafting your own stash rituals.\u003c\/p\u003e\n\u003cp data-end=\"1887\" data-start=\"1776\"\u003e\u003cstrong data-end=\"1792\" data-start=\"1776\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1795\" data-start=\"1792\"\u003e100% Indian terracotta clay (pot) + 100% powdered clay \u003c\/p\u003e\n\u003cp data-end=\"1919\" data-start=\"1889\"\u003e\u003cstrong data-end=\"1911\" data-start=\"1889\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2238\" data-start=\"1921\"\u003e\u003cstrong data-end=\"1950\" data-start=\"1921\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1953\" data-start=\"1950\"\u003eThese Kolkata pots echo centuries of Indian clay traditions — once used for water, grain, and sacred offerings, now enjoyed as a textural, flavour-rich clay snack. Combined with a tin of powdered clay, this bundle invites you into a sensory ritual of snapping, scooping, and savouring.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 75g \/ Black Candy","offer_id":53847797203271,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Cement Dust","offer_id":53847797236039,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Ember Dust","offer_id":53847797268807,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Golden Rose Dust","offer_id":53847797301575,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Indian Brown Terracotta Powdery Crumbs","offer_id":53847797334343,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Mixed Nakumatt","offer_id":53847797367111,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Mixed Smoky\/Roasted Clay Crumbs","offer_id":53847797399879,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Pink Love Dust","offer_id":53847797432647,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Pink Nakumatt Powdery Crumbs","offer_id":53847797465415,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Plain Nakumatt","offer_id":53847797498183,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Red Khadi","offer_id":53847797530951,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Red Nakumatt","offer_id":53847797563719,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Terra Dust","offer_id":53847797596487,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ White Kadhi","offer_id":53847797629255,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Yellow Butter Dust","offer_id":53847797662023,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Black Candy","offer_id":53847797694791,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Cement Dust","offer_id":53847797727559,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Ember Dust","offer_id":53847797760327,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Golden Rose Dust","offer_id":53847797793095,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Indian Brown Terracotta Powdery Crumbs","offer_id":53847797825863,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Mixed Nakumatt","offer_id":53847797858631,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Mixed Smoky\/Roasted Clay Crumbs","offer_id":53847797891399,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Pink Love Dust","offer_id":53847797924167,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Pink Nakumatt Powdery Crumbs","offer_id":53847797956935,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Plain Nakumatt","offer_id":53847797989703,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Red Khadi","offer_id":53847798022471,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Red Nakumatt","offer_id":53847798055239,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Terra Dust","offer_id":53847798088007,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ White Kadhi","offer_id":53847798120775,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Yellow Butter Dust","offer_id":53847798153543,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/030019_Large_Filled_Kolkota_Clay_pots.png?v=1752769169"},{"product_id":"all-ball-haul-sampler","title":"All Ball Haul Treat Experience - Sampler - Indian clay treats","description":"\u003cp data-start=\"44\" data-end=\"239\"\u003eLIMITED EDITION - Only a few in stock!\u003c\/p\u003e\n\u003cp data-start=\"44\" data-end=\"239\"\u003eThe All Ball Haul is designed for serious variety lovers. You can select from a range of weights to suit your stash goals — whether you want a smaller mixed bundle or you’re ready to go all in.\u003c\/p\u003e\n\u003cp data-start=\"241\" data-end=\"617\"\u003eFor those choosing the full 1kg option, this is the complete experience. Sourced from trusted Indian vendors \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eHari\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e, the 1kg haul delivers a bold, multi-textured selection of traditional Indian clay varieties — smoky blacks, iron-rich reds, mineral greys and softer earthy tones all in one collection.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"892\"\u003eExpect everything from charcoal-roasted intensity and petrol-smoky depth to iron-heavy red earth warmth and petrichor-style mineral notes. Textures range from dense and compact to crumbly exteriors with layered crunch. It’s weighty, grounding and unapologetically earthy.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch2 data-start=\"899\" data-end=\"930\"\u003e1kg All Ball Haul includes:\u003c\/h2\u003e\n\u003cul data-start=\"932\" data-end=\"1249\"\u003e\n\u003cli data-start=\"932\" data-end=\"955\" style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli data-start=\"123\" data-end=\"225\"\u003e\n\u003cp data-start=\"125\" data-end=\"225\"\u003e\u003cstrong data-start=\"125\" data-end=\"156\"\u003eBlack Barbecue Ball (Hari):\u003c\/strong\u003e Smoky, intense crunch with an earthy, slightly charred aftertaste.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"226\" data-end=\"336\"\u003e\n\u003cp data-start=\"228\" data-end=\"336\"\u003e\u003cstrong data-start=\"228\" data-end=\"264\"\u003eBlack Candy Cracker Ball (Hari):\u003c\/strong\u003e Crisp, brittle texture with deep, darkly sweet and petrol-like notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"447\"\u003e\n\u003cp data-start=\"339\" data-end=\"447\"\u003e\u003cstrong data-start=\"339\" data-end=\"367\"\u003eBlack Candy Ball (Hari):\u003c\/strong\u003e Smooth yet firm bite, smoky and slightly ashy with subtle mineral smoke undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"448\" data-end=\"564\"\u003e\n\u003cp data-start=\"450\" data-end=\"564\"\u003e\u003cstrong data-start=\"450\" data-end=\"495\"\u003eDouble Delight \/ Grey Mantle (Rose Clay):\u003c\/strong\u003e Crunchy with layered cementy and earthy flavours, faintly smoke.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"565\" data-end=\"666\"\u003e\n\u003cp data-start=\"567\" data-end=\"666\"\u003e\u003cstrong data-start=\"567\" data-end=\"601\"\u003eBlack Slate Balls (Rose Clay):\u003c\/strong\u003e Dense, crisp texture with dry, faint petrol slate notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"777\"\u003e\n\u003cp data-start=\"669\" data-end=\"777\"\u003e\u003cstrong data-start=\"669\" data-end=\"697\"\u003eRed Cracker Ball (Hari):\u003c\/strong\u003e Lightly brittle, with warm, baked-earth flavours and a hint of topsoil arom and usual mineral iron-rich tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"778\" data-end=\"885\"\u003e\n\u003cp data-start=\"780\" data-end=\"885\"\u003e\u003cstrong data-start=\"780\" data-end=\"812\"\u003ePink Clay Balls (Rose Clay):\u003c\/strong\u003e Soft crunch with subtle floral-earthy sweetness and gentle crackle.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"1033\"\u003e\n\u003cp data-start=\"888\" data-end=\"1033\"\u003e\u003cstrong data-start=\"888\" data-end=\"953\"\u003eEarth’s Core - Red clay covered in cementy clays (Rose Clay):\u003c\/strong\u003e Firm, layered crunch with rich red clay earthiness and a dry, cement-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1034\" data-end=\"1142\"\u003e\n\u003cp data-start=\"1036\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1036\" data-end=\"1065\"\u003eRed Nakumatt Ball (Hari):\u003c\/strong\u003e Medium crunch with iron-rich, earthy warmth and dusty, baked clay flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1143\" data-end=\"1233\"\u003e\n\u003cp data-start=\"1145\" data-end=\"1233\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1168\"\u003eChikki (Rose Clay):\u003c\/strong\u003e Crunchy, crumbly texture with a sweet roasted, nutty-earthy smoke undertones of dryfruit, blackhall and magmitti.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1234\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1236\" data-end=\"1346\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1266\"\u003eMultani Balls (Rose Clay):\u003c\/strong\u003e Crisp, dense bite with classic Multani soil aroma and slightly chalky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1453\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1349\" data-end=\"1378\"\u003eRed Nak Ball (Rose Clay):\u003c\/strong\u003e Firm and granular with mineral-rich red clay taste and subtlemetallic earth tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1454\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1456\" data-end=\"1566\"\u003e\u003cstrong data-start=\"1456\" data-end=\"1486\"\u003eCrystal Moons (Rose Clay):\u003c\/strong\u003e Smooth, brittle texture with earth flavours andm ade from crystal moon clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1567\" data-end=\"1650\"\u003e\n\u003cp data-start=\"1569\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1594\"\u003eNakumatt Ball (Hari):\u003c\/strong\u003e Crisp and smooth, earthy with a subtle petrichor note, made from mixed nakumatts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1651\" data-end=\"1765\"\u003e\n\u003cp data-start=\"1653\" data-end=\"1765\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1686\"\u003eNakumatt Cracker Ball (Hari):\u003c\/strong\u003e Crunchy, brittle texture with dusty, baked clay and slight smoky cementish flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1251\" data-end=\"1254\"\u003e\n\u003ch3 data-start=\"1256\" data-end=\"1266\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1267\" data-end=\"1318\"\u003eBalls and shaped pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003ch3 data-start=\"1320\" data-end=\"1332\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1333\" data-end=\"1420\"\u003eSelectable weight options available\u003cbr data-start=\"1368\" data-end=\"1371\"\u003eFull 1kg option includes all items listed above\u003c\/p\u003e\n\u003ch3 data-start=\"1422\" data-end=\"1433\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1434\" data-end=\"1506\"\u003ePrimarily round balls with select shaped pieces (moons and core forms)\u003c\/p\u003e\n\u003ch3 data-start=\"1508\" data-end=\"1520\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1521\" data-end=\"1606\"\u003eCharcoal black, slate grey, iron-rich red, terracotta red, soft pink, mineral beige\u003c\/p\u003e\n\u003ch3 data-start=\"1608\" data-end=\"1621\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1622\" data-end=\"1695\"\u003eFirm, dense, crisp, compact with some crumbly, layered crunch varieties\u003c\/p\u003e\n\u003ch3 data-start=\"1697\" data-end=\"1716\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1717\" data-end=\"1764\"\u003e2-4 – bold snap with varied textural contrast\u003c\/p\u003e\n\u003ch3 data-start=\"1766\" data-end=\"1785\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1786\" data-end=\"1901\"\u003eSmoky charcoal, charred undertones, petrol hints, iron-rich red earth, mineral dust, petrichor, baked clay warmth\u003c\/p\u003e\n\u003ch3 data-start=\"1903\" data-end=\"1920\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1921\" data-end=\"2022\"\u003eVarious natural Indian clays including Black Nakumatt, Red Nakumatt, Multani and slate-based blends\u003c\/p\u003e\n\u003ch3 data-start=\"2024\" data-end=\"2047\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"2048\" data-end=\"2055\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"2057\" data-end=\"2070\"\u003eVendors\u003c\/h3\u003e\n\u003cp data-start=\"2071\" data-end=\"2091\"\u003eHari and Rose Clay\u003c\/p\u003e\n\u003ch3 data-start=\"2093\" data-end=\"2123\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"2124\" data-end=\"2334\"\u003eA broad representation of Indian clay traditions, including roasted black clays, iron-rich Nakumatt varieties, Multani clay forms and slate-infused regional blends rooted in long-standing geophagic practices.\u003c\/p\u003e\n\u003ch3 data-start=\"2341\" data-end=\"2354\"\u003eStorage\u003c\/h3\u003e\n\u003cp data-start=\"2356\" data-end=\"2636\"\u003eYour haul comes in a forever plastic box with compartments — a durable, reusable container designed to keep your clays fresh and organised. Use it to safely store your current collection and future hauls, ensuring every piece stays crisp, clean, and ready for your next craving.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1kg","offer_id":53384658157895,"sku":"0705150069","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"260g","offer_id":51940906303815,"sku":"0705150067","price":14.95,"currency_code":"GBP","in_stock":false},{"title":"300g","offer_id":51940906336583,"sku":"0705150068","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_01d81222-10e1-4ad4-95c2-d5e1a14e0e12.png?v=1775479786"},{"product_id":"dark-sky-110g","title":"Dark Sky Cookies - Edible clay treats for Pica","description":"\u003cp data-start=\"44\" data-end=\"368\"\u003eDark Sky is a moody, midnight treat—deep blue-black clay cookies shaped like 3D rhombuses and packed with rich, smoky flavour. Crafted from a smooth blend of Dryfruit Powder and Black Candy Powder, each piece delivers a grounding, earthy crunch that feels like biting into the scent of rain-soaked soil under a starry night. \u003cmeta charset=\"utf-8\"\u003eNot the brother of Smoky Barfi—more like its moody cousin.\u003c\/p\u003e\n\u003cp data-start=\"370\" data-end=\"677\"\u003eWith a sleek, chalky exterior and firm snap, these cookies crumble satisfyingly into smoky, dust-soft textures that melt smoothly in the mouth. The taste leans into deep petrichor, smeared charcoal, and the earthy coolness of wet soil after rain—perfect for those who crave a darker, more mysterious crunch.\u003c\/p\u003e\n\u003cp data-start=\"679\" data-end=\"819\"\u003eEach pack includes three rhombus-shaped cookies, ideal for stash rituals, crunch videos, or when you're craving something bold and brooding.\u003c\/p\u003e\n\u003chr data-start=\"821\" data-end=\"824\"\u003e\n\u003cp data-start=\"826\" data-end=\"883\"\u003e\u003cstrong data-start=\"826\" data-end=\"835\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"835\" data-end=\"838\"\u003eEach piece approx. 2–4 cm, 3 cookies per pack\u003c\/p\u003e\n\u003cp data-start=\"885\" data-end=\"903\"\u003e\u003cstrong data-start=\"885\" data-end=\"896\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"896\" data-end=\"899\"\u003eApprox. 110g\u003c\/p\u003e\n\u003cp data-start=\"905\" data-end=\"943\"\u003e\u003cstrong data-start=\"905\" data-end=\"915\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"915\" data-end=\"918\"\u003e3D Rhombus-shaped cookies\u003c\/p\u003e\n\u003cp data-start=\"945\" data-end=\"982\"\u003e\u003cstrong data-start=\"945\" data-end=\"956\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"956\" data-end=\"959\"\u003eDeep dark-blue to black\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1047\"\u003e\u003cstrong data-start=\"984\" data-end=\"996\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"996\" data-end=\"999\"\u003eFirm with a slight chalkiness and smooth crumble\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1117\"\u003e\u003cstrong data-start=\"1049\" data-end=\"1067\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1067\" data-end=\"1070\"\u003e3 – Clean, firm bite with soft interior crumble\u003c\/p\u003e\n\u003cp data-start=\"1119\" data-end=\"1226\"\u003e\u003cstrong data-start=\"1119\" data-end=\"1137\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1137\" data-end=\"1140\"\u003eSmoky earth, petrichor, charcoal tones, with subtle sweetness and a dark, dusty finish\u003c\/p\u003e\n\u003cp data-start=\"1228\" data-end=\"1304\"\u003e\u003cstrong data-start=\"1228\" data-end=\"1244\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1244\" data-end=\"1247\"\u003eDryfruit Powder, Black Candy Powder (natural clay blends)\u003c\/p\u003e\n\u003cp data-start=\"1306\" data-end=\"1336\"\u003e\u003cstrong data-start=\"1306\" data-end=\"1328\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1328\" data-end=\"1331\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1338\" data-end=\"1637\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1338\" data-end=\"1367\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1367\" data-end=\"1370\"\u003eThis blend takes inspiration from classic Indian roasted clay rituals, using fine powders to create a modern, moody shape that nods to tradition while delivering deep flavour and texture. A must-have for collectors who love visual intrigue and intense earthy flavour.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51942684885319,"sku":"0405060264","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0ce09a98-ddf1-4ec6-8d94-ae71328ce863.png?v=1767583262"},{"product_id":"all-grey-stash-box-500g","title":"All Indian Greys Clay Experience Sampler (500g) - Stash Box included - Edible clay for Pica","description":"\u003cp data-start=\"23\" data-end=\"360\"\u003e\u003cstrong data-start=\"23\" data-end=\"52\"\u003eAll Grey Stash Box (500g)\u003c\/strong\u003e is a brooding, beautiful celebration of the cement-toned side of the crunch spectrum. Housed in a practical compartmented plastic container, this stash box features a handpicked variety of grey-hued samples sourced from global regions—each one offering its own unique texture, hardness, and flavour profile.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"738\"\u003eInside, you'll discover a moody mix that \u003cem data-start=\"403\" data-end=\"408\"\u003emay\u003c\/em\u003e include: Nzu, Eko Grey, Ulo, Crystal Nakumatt, clay pebbles, smoked Nakumatt, broken grey clay pots, mini grey toffees, hex mix (grey\/black), and our ever-popular Smoky Sticks and Mud Cakes. These pieces range from smooth and chalky to dense and snappy, giving you a full tour through the layered crunch and clean dust of the grey clay family.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"1015\"\u003ePerfect for collectors, explorers, or those with a soft spot for basementy, cement-rich tones, the All Grey Stash Box is a sensory journey wrapped in ash-toned elegance. Expect smoky whispers, industrial earthiness, and the occasional flash of that sweet, damp petrichor.\u003c\/p\u003e\n\u003chr data-start=\"1017\" data-end=\"1020\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1068\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1031\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1031\" data-end=\"1034\"\u003eVaried pieces, approx. 3–5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1081\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1081\" data-end=\"1084\"\u003e500g total (approx.)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1171\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eMixed – balls, shards, toffees, broken pots, pebbles\u003c\/p\u003e\n\u003cp data-start=\"1173\" data-end=\"1229\"\u003e\u003cstrong data-start=\"1173\" data-end=\"1184\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1184\" data-end=\"1187\"\u003eVarious greys – soft dove to deep charcoal\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1283\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1243\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1243\" data-end=\"1246\"\u003eMixed – chalky, crumbly, hard, snappy\u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1351\"\u003e\u003cstrong data-start=\"1285\" data-end=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1303\" data-end=\"1306\"\u003eVaries (from soft powdery to firm 4\/5 crunch)\u003c\/p\u003e\n\u003cp data-start=\"1353\" data-end=\"1447\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1371\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1371\" data-end=\"1374\"\u003eBasement dust, cement-like, ash, occasional smoke, rain-on-slab petrichor\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1495\"\u003e\u003cstrong data-start=\"1449\" data-end=\"1465\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1465\" data-end=\"1468\"\u003eVarious global edible clays\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1585\"\u003e\u003cstrong data-start=\"1497\" data-end=\"1519\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1519\" data-end=\"1522\"\u003eMulti-region – includes West African, Indian, and other sources\u003c\/p\u003e\n\u003cp data-start=\"1587\" data-end=\"1822\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1616\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1616\" data-end=\"1619\"\u003eGrey clays like Nzu and Ulo have long histories in cultural practices, while modern blends like Crystal Nakumatt and Smoky Sticks bring an experimental, ASMR-forward twist to this classic earthy palette.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51942826115399,"sku":"100011","price":15.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5ea7cb02-2b14-4465-a836-5eca1eb0c982.png?v=1752774152"},{"product_id":"terracotta-tumbles-indian-edible-clay-pot-chips","title":"Terracotta Tumbles - Mixed Brken Edible Indian Terracotta Clay Pot Chips","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"65\" data-end=\"79\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"81\" data-end=\"1118\"\u003eTerracotta Tumbles are a natural Indian terracotta clay mix known for their varied crunchy textures and bold sunbaked mineral profile. This assortment of broken chips, shards, and crumbled pottery fragments delivers a satisfying sensory experience with notes of iron-rich terracotta, dry earth, kiln-fired clay, dusty minerals, and subtle muddy tangs, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture ranges from crisp brittle snaps to gritty sandy crumbles and softer dusty melts, creating a constantly changing sensory journey appreciated within geophagia and texture-focused communities. Traditionally inspired by artisan-fired terracotta vessels from regions such as Kolkata, Gujarat, and Uttar Pradesh, this mix is valued for its grounding texture, authentic earthy crunch, and raw handcrafted character. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1120\" data-end=\"1135\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1137\" data-end=\"1942\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1149\"\u003eTexture:\u003c\/strong\u003e Mixed crunchy shards with brittle snaps, gritty crumbles, and dusty soft melts\u003cbr data-start=\"1228\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1241\"\u003eTaste:\u003c\/strong\u003e Iron-rich terracotta with sunbaked earth, dry minerals, and muddy clay notes\u003cbr data-start=\"1318\" data-end=\"1321\"\u003e\u003cstrong data-start=\"1321\" data-end=\"1339\"\u003eCrunch factor:\u003c\/strong\u003e 3–5 – Medium to Very Hard\u003cbr data-start=\"1365\" data-end=\"1368\"\u003e\u003cstrong data-start=\"1368\" data-end=\"1379\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India – Kolkata, Gujarat \u0026amp; Uttar Pradesh\u003cbr data-start=\"1425\" data-end=\"1428\"\u003e\u003cstrong data-start=\"1428\" data-end=\"1441\"\u003eBest for:\u003c\/strong\u003e Texture explorers, stash builders, ASMR crunch lovers, experienced clay enthusiasts\u003cbr data-start=\"1525\" data-end=\"1528\"\u003e\u003cstrong data-start=\"1528\" data-end=\"1548\"\u003eClay experience:\u003c\/strong\u003e A varied terracotta mix offering unpredictable crunches, dusty melts, and earthy mineral depth in every handful.\u003cbr data-start=\"1661\" data-end=\"1664\"\u003e\u003cstrong data-start=\"1664\" data-end=\"1679\"\u003eASMR level:\u003c\/strong\u003e Loud crunch, dusty crack, and gritty crumble variety\u003cbr data-start=\"1732\" data-end=\"1735\"\u003e\u003cstrong data-start=\"1735\" data-end=\"1757\"\u003eHydration texture:\u003c\/strong\u003e Softens into muddy mineral-rich clay with lingering sandy grit depending on chip thickness\u003cbr data-start=\"1848\" data-end=\"1851\"\u003e\u003cstrong data-start=\"1851\" data-end=\"1867\"\u003eAroma notes:\u003c\/strong\u003e Kiln-fired pottery, dry soil, baked terracotta, dusty minerals, warm earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1944\" data-end=\"1962\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1964\" data-end=\"2603\"\u003e\u003cstrong data-start=\"1964\" data-end=\"1975\"\u003eWeight:\u003c\/strong\u003e 100g \/ 250g \/ 500g\u003cbr data-start=\"1994\" data-end=\"1997\"\u003e\u003cstrong data-start=\"1997\" data-end=\"2007\"\u003eShape:\u003c\/strong\u003e Irregular chips, shards, and crumbs (size selectable)\u003cbr data-start=\"2061\" data-end=\"2064\"\u003e\u003cstrong data-start=\"2064\" data-end=\"2075\"\u003eColour:\u003c\/strong\u003e Red, brown, smoky, and dusky terracotta tones with natural variation\u003cbr data-start=\"2144\" data-end=\"2147\"\u003e\u003cstrong data-start=\"2147\" data-end=\"2163\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2235\" data-end=\"2238\"\u003e\u003cstrong data-start=\"2238\" data-end=\"2249\"\u003eVendor:\u003c\/strong\u003e Various\u003cbr data-start=\"2266\" data-end=\"2269\"\u003e\u003cstrong data-start=\"2269\" data-end=\"2298\"\u003eTraditional clay origins:\u003c\/strong\u003e Derived from artisan terracotta vessels traditionally crafted across Indian regions including Kolkata, Gujarat, and Uttar Pradesh, these fired clay fragments reflect generations of pottery traditions rooted in earthy mineral richness and handcrafted ceramic methods.\u003cbr data-start=\"2565\" data-end=\"2568\"\u003e\u003cstrong data-start=\"2568\" data-end=\"2584\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003cp data-start=\"2605\" data-end=\"2629\"\u003e\u003cstrong data-start=\"2605\" data-end=\"2627\"\u003eAvailable options:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2630\" data-end=\"2769\"\u003e\n\u003cli data-section-id=\"15897vz\" data-start=\"2630\" data-end=\"2662\"\u003eThin or Thick chips\u003c\/li\u003e\n\u003cli data-section-id=\"1f9ul8s\" data-start=\"2663\" data-end=\"2710\"\u003eNon-Smoked, Light Smoke, or Smoky varieties\u003c\/li\u003e\n\u003cli data-section-id=\"1gg8ytw\" data-start=\"2711\" data-end=\"2769\"\u003eSmall Crumbs, Small\/Medium, or Medium\/Large chip sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2771\" data-end=\"2784\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2786\" data-end=\"3169\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Small Crumbs \/ 100g \/ Non-Smoked","offer_id":53980921299271,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 100g \/ Light Smoke","offer_id":53980921332039,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 100g \/ Smoked","offer_id":53980921364807,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Non-Smoked","offer_id":53980921397575,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Light Smoke","offer_id":53980921430343,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small Crumbs \/ 250g \/ Smoked","offer_id":53980921463111,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Non-Smoked","offer_id":51952077111623,"sku":"0205080024","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Light Smoke","offer_id":53741590839623,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small\/Medium Thin Pieces \/ 100g \/ Smoked","offer_id":53844338868551,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Non-Smoked","offer_id":53741586186567,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Light Smoke","offer_id":53741590872391,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thin Pieces \/ 250g \/ Smoked","offer_id":53844338901319,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Non-Smoked","offer_id":51952077144391,"sku":"0205080025","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Light Smoke","offer_id":53741590937927,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thin pieces \/ 100g \/ Smoked","offer_id":53844338966855,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Non-Smoked","offer_id":53741586252103,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Light Smoke","offer_id":53741590970695,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thin pieces \/ 250g \/ Smoked","offer_id":53844338999623,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Non-Smoked","offer_id":53980925788487,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Light Smoke","offer_id":53980925821255,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 100g \/ Smoked","offer_id":53980925854023,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Non-Smoked","offer_id":53980925886791,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Light Smoke","offer_id":53980925919559,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Thick Pieces \/ 250g \/ Smoked","offer_id":53980925952327,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Non-Smoked","offer_id":53980926083399,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Light Smoke","offer_id":53980926116167,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 100g \/ Smoked","offer_id":53980926148935,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Non-Smoked","offer_id":53980926181703,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Light Smoke","offer_id":53980926214471,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Medium\/ Large Thick pieces \/ 250g \/ Smoked","offer_id":53980926247239,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Terracotta_Tumbles_-_Indian.png?v=1767313695"},{"product_id":"the-grey-bundle","title":"The Grey Bundle - Clay for Pica\/Geophagia","description":"\u003ch3 data-end=\"174\" data-start=\"133\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"629\" data-start=\"175\"\u003eA true celebration of all things grey, Save 25% with \u003cem data-end=\"232\" data-start=\"214\"\u003eThe Grey Bundle\u003c\/em\u003e is a carefully curated mix of edible clays that captures every shade and crunch in the spectrum. With gems, chunks, hexagonal blocks, and hearty slabs, it brings together six iconic textures and flavours in one striking 875g set. Think chalky minerals, roasted smokiness, earthy basement notes, and the grounding aroma of soil after rain — this is the darker, moodier side of crunch indulgence.\u003c\/p\u003e\n\u003cul data-end=\"1415\" data-start=\"631\"\u003e\n\u003cli data-end=\"651\" data-start=\"631\"\u003e\n\u003cp data-end=\"651\" data-start=\"633\"\u003e\u003cstrong data-end=\"642\" data-start=\"633\"\u003eSize:\u003c\/strong\u003e Varies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"672\" data-start=\"652\"\u003e\n\u003cp data-end=\"672\" data-start=\"654\"\u003e\u003cstrong data-end=\"665\" data-start=\"654\"\u003eWeight:\u003c\/strong\u003e 875g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"738\" data-start=\"673\"\u003e\n\u003cp data-end=\"738\" data-start=\"675\"\u003e\u003cstrong data-end=\"685\" data-start=\"675\"\u003eShape:\u003c\/strong\u003e Varies – gems, chunks, hexagonal blocks, and slabs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"801\" data-start=\"739\"\u003e\n\u003cp data-end=\"801\" data-start=\"741\"\u003e\u003cstrong data-end=\"752\" data-start=\"741\"\u003eColour:\u003c\/strong\u003e Shades of grey from pale dust to deep charcoal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"879\" data-start=\"802\"\u003e\n\u003cp data-end=\"879\" data-start=\"804\"\u003e\u003cstrong data-end=\"816\" data-start=\"804\"\u003eTexture:\u003c\/strong\u003e Mixed textures ranging from hard-snapping to crumbly roasted\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"949\" data-start=\"880\"\u003e\n\u003cp data-end=\"949\" data-start=\"882\"\u003e\u003cstrong data-end=\"900\" data-start=\"882\"\u003eCrunch Factor:\u003c\/strong\u003e Varies, mostly between 2–4 on the crunch scale\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1117\" data-start=\"950\"\u003e\n\u003cp data-end=\"1117\" data-start=\"952\"\u003e\u003cstrong data-end=\"970\" data-start=\"952\"\u003eTaste Profile:\u003c\/strong\u003e From mineral-rich and chalky, to basement-like with dry finish, to smokey roasted undertones with hints of asphalt, petrol, and earthy petrichor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1174\" data-start=\"1118\"\u003e\n\u003cp data-end=\"1174\" data-start=\"1120\"\u003e\u003cstrong data-end=\"1136\" data-start=\"1120\"\u003eIngredients:\u003c\/strong\u003e 100% natural grey clays and powders\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1207\" data-start=\"1175\"\u003e\n\u003cp data-end=\"1207\" data-start=\"1177\"\u003e\u003cstrong data-end=\"1199\" data-start=\"1177\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1415\" data-start=\"1208\"\u003e\n\u003cp data-end=\"1415\" data-start=\"1210\"\u003e\u003cstrong data-end=\"1239\" data-start=\"1210\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by geophagic traditions of consuming raw and roasted clays for both ritual and sensory satisfaction, reimagined here as a luxurious assortment of edible clay treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1436\" data-start=\"1421\"\u003e\u003cstrong data-end=\"1434\" data-start=\"1421\"\u003eCan include a combination of 5 of the following (selected at random based on availability):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1461\" data-start=\"1439\"\u003eGrey Clay Gems (75g)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1532\" data-start=\"1492\"\u003eMix Hex Clay Treat – Grey\/Black (125g)\u003c\/li\u003e\n\u003cli data-end=\"1553\" data-start=\"1535\"\u003eMud Cakes (150g)\u003c\/li\u003e\n\u003cli data-end=\"1579\" data-start=\"1556\"\u003eNakumatt Cakes (100g)\u003c\/li\u003e\n\u003cli data-end=\"1612\" data-start=\"1582\"\u003eHalf Roasted Nakumatt (350g)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCement Cookies x6\u003c\/li\u003e\n\u003cli\u003eKing Cookies x2\u003c\/li\u003e\n\u003cli\u003eSmoky Sticks (150g)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52168333033799,"sku":"110004","price":22.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/10_830e519d-63b3-4117-8cf7-3aa492b5e621.png?v=1755010724"},{"product_id":"mystery-mix-up-150g","title":"Mystery Mix Ups by Colour - Clay for Pica\/ Geophagia - (Sells out every time, grab them while you can!)","description":"\u003cp data-end=\"447\" data-start=\"80\"\u003eFeeling adventurous? Meet the Mystery Mix Up – your crunchy lucky dip in a box. Each bundle is a hand-packed surprise pulled straight from the full Earthy Crunch UK stash. One day you might uncover a smooth chalk stick paired with powdery crumbs; the next, a smoky shard of slate tucked beside a tiny terracotta pot. You never know… and that’s half the fun.\u003c\/p\u003e\n\u003cp data-end=\"532\" data-start=\"449\"\u003eNow available in three sizes and storage options to match your craving style:\u003c\/p\u003e\n\u003cul data-end=\"732\" data-start=\"533\"\u003e\n\u003cli data-end=\"579\" data-start=\"533\"\u003e\n\u003cp data-end=\"579\" data-start=\"535\"\u003e\u003cstrong\u003eKraft Box (100g) – \u003c\/strong\u003ethe perfect taster.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"633\" data-start=\"580\"\u003e\n\u003cp data-end=\"633\" data-start=\"582\"\u003e\u003cstrong\u003eKraft Box (175g) –\u003c\/strong\u003e a generous mid-size treat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"732\" data-start=\"634\"\u003e\n\u003cp data-end=\"732\" data-start=\"636\"\u003e\u003cstrong\u003ePlastic “Forever” Reusable Box (250g) \u003c\/strong\u003e– for serious stashers who love to store and savour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"831\" data-start=\"734\"\u003eEach Mystery Mix Up is themed by colour, and every hue brings its own earthy personalities:\u003c\/p\u003e\n\u003cp data-end=\"978\" data-start=\"833\"\u003e\u003cstrong\u003eReds\u003cmeta charset=\"utf-8\"\u003e\/Browns\u003c\/strong\u003e: Red Nakumatts, Red Clay Biscuits, chewy treats, Red Mix Hex, or Red Nakumatt Cracker Balls topped with Red Khadi and Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1135\" data-start=\"980\"\u003e\u003cstrong\u003eOranges\u003c\/strong\u003e: Indian Terracottas, Mexican Terracotta, Queen Terracotta, OG Tan, orange clay chunks, with crunchy claypot crumbs and earthy powders. All Orange and peach-hued treats\u003c\/p\u003e\n\u003cp data-end=\"1256\" data-start=\"1137\"\u003e\u003cstrong\u003eGreys\u003c\/strong\u003e: Cementy clays, mixed Nakumatts, Grey Mix Hex, surprise treats or balls, dusted with mixed Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1422\" data-start=\"1258\"\u003e\u003cstrong\u003eBlacks\u003c\/strong\u003e: Smoky Sticks, Barbecue Balls, Black Cracker Cookies, Black Candy Pucks, Smoked Nakumatts, Dryfruit shards, and black candy powder for that extra kick.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003eWhites\u003c\/strong\u003e: Classic chalks, chalk balls, Choco Chip Cookies, Dusty Pops – all finished with soft White Khadi powder.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003ePinks\u003c\/strong\u003e: From Pink Ladoos, Pink Nakumatts, Rose Clay, Pink slate triangles and powder.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1998\" data-start=\"1746\"\u003eInside, you’ll find a jumble of textures – crumbly, crunchy, powdery, smooth – and flavour notes that wander from basement-damp to soil-after-rain, from petrol-smoky to cement-fresh. It’s the full crunchy rainbow, one colour family at a time.\u003c\/p\u003e\n\u003cp data-end=\"2351\" data-start=\"2000\"\u003eBecause no two boxes are alike, Mystery Mix Ups come at a sweeter price (over 40% off) – but don’t mistake “discount” for “boring.” This is variety, mystery, and surprise all wrapped up in Earthy Crunch UK’s signature eco packaging. And yes, every single box – no matter the size – comes with its own wooden spoon for instant unboxing bliss.\u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e⚠️ Heads-up: The 175g packaging slides open at either end. Go easy when unboxing – any of the mystery mix ups. Nobody wants their stash to tumble out before the first satisfying snap. \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003ePLEASE NOTE: This is NOT Old stock, these are still very much FRESH Treats, Clays and Crumbs and dusts and simply the leftovers from the main stock and inventory jumbled together\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Reds\/Browns \/ Kraft Tub (50g)","offer_id":53388365693255,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Tub (75g)","offer_id":53388365660487,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Tub (100g)","offer_id":52632255889735,"sku":"0708150052","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Box (175g)","offer_id":52632197366087,"sku":"0708150053","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390545735,"sku":"0708150054","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (50g)","offer_id":53388365758791,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (75g)","offer_id":53388365726023,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (100g)","offer_id":52632255922503,"sku":"0708150049","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Box (175g)","offer_id":52632197398855,"sku":"0708150050","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390578503,"sku":"0708150051","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (50g)","offer_id":53388365824327,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (75g)","offer_id":53388365791559,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (100g)","offer_id":52632255955271,"sku":"0705150040","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Box (175g)","offer_id":52632197431623,"sku":"0705150041","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390611271,"sku":"0708150042","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (50g)","offer_id":53388365889863,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (75g)","offer_id":53388365857095,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (100g)","offer_id":52632255988039,"sku":"0705150037","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Box (175g)","offer_id":52632197464391,"sku":"0705150038","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390644039,"sku":"0705150039","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Greys \/ Kraft Tub (50g)","offer_id":53388365955399,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (75g)","offer_id":53388365922631,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (100g)","offer_id":52632256020807,"sku":"0708150043","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Box (175g)","offer_id":52632197497159,"sku":"0708150044","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390676807,"sku":"0708150045","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (50g)","offer_id":53388366020935,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (75g)","offer_id":53388365988167,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Tub (100g)","offer_id":52635275428167,"sku":"0708150046","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Box (175g)","offer_id":52635275395399,"sku":"0708150047","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52635275362631,"sku":"0708150048","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b6ed1146-6c95-436f-9a30-09a0ee5cc4e0.png?v=1761672560"},{"product_id":"cement-cookies-x6-edible-clay-for-pica","title":"Cement Cookies - Cementy Indian Clay treats","description":"\u003ch3 data-section-id=\"1n8lizy\" data-start=\"192\" data-end=\"212\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"213\" data-end=\"716\"\u003eCement Cookies are a crunchy, bite-sized indulgence crafted for enthusiasts of India’s classic grey clays. Each flower-shaped cookie delivers a firm yet gently crumbly texture, with a subtle stickiness that leaves delicate crumbs behind. The flavour is deeply earthy and layered — evoking rain-soaked cement, damp petrichor, and the faint freshness of a garden after a drizzle. Dusty and mineral-rich, these cookies provide a tactile, satisfying chew that has become a favourite in the pica community.\u003c\/p\u003e\n\u003cp data-start=\"718\" data-end=\"939\"\u003eHandcrafted from a curated blend of Grey Ball, White Soft, Christmas, Strawberry, and Diamond clays, Cement Cookies balance multiple grey clay profiles to deliver a rich, nuanced, cement-like experience with every bite.\u003c\/p\u003e\n\u003chr data-start=\"941\" data-end=\"944\"\u003e\n\u003ch3 data-section-id=\"1hqzsji\" data-start=\"946\" data-end=\"966\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"967\" data-end=\"1130\"\u003eSlightly crumbly and dense with a firm base; soft, powdery finish; subtle stickiness; non-gritty. Medium crunch (Crunch Factor 3) that melts gently in the mouth.\u003c\/p\u003e\n\u003ch3 data-section-id=\"104e4rr\" data-start=\"1132\" data-end=\"1149\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1150\" data-end=\"1285\"\u003eCement-like, earthy, and mineral-rich with dusty undertones; layered notes of rain-soaked cement, vibuthi, and a fresh garden breeze.\u003c\/p\u003e\n\u003ch3 data-section-id=\"21hohb\" data-start=\"1287\" data-end=\"1306\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1307\" data-end=\"1505\"\u003eFlower-shaped cookies designed for mindful tasting, texture play, or collecting. Softly crumbly yet firmly structured, they offer an authentic grey clay experience with a tactile, satisfying chew.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1507\" data-end=\"1523\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1524\" data-end=\"1776\"\u003e\n\u003cli data-section-id=\"19utv3\" data-start=\"1524\" data-end=\"1556\"\u003e\n\u003cp data-start=\"1526\" data-end=\"1556\"\u003eSmall, flower-shaped cookies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1u74zy4\" data-start=\"1557\" data-end=\"1607\"\u003e\n\u003cp data-start=\"1559\" data-end=\"1607\"\u003eFirm yet gently crumbly with subtle stickiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1sdlltc\" data-start=\"1608\" data-end=\"1657\"\u003e\n\u003cp data-start=\"1610\" data-end=\"1657\"\u003eMineral-rich, cement-inspired flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"buniie\" data-start=\"1658\" data-end=\"1710\"\u003e\n\u003cp data-start=\"1660\" data-end=\"1710\"\u003eCurated blend of multiple traditional grey clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ioyy3w\" data-start=\"1711\" data-end=\"1776\"\u003e\n\u003cp data-start=\"1713\" data-end=\"1776\"\u003eDusty, earthy, and nuanced taste perfect for clay enthusiasts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1778\" data-end=\"1781\"\u003e\n\u003ch3 data-section-id=\"1o2c85r\" data-start=\"1783\" data-end=\"1802\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1803\" data-end=\"2628\"\u003e\n\u003cli data-section-id=\"awglyg\" data-start=\"1803\" data-end=\"1822\"\u003e\n\u003cp data-start=\"1805\" data-end=\"1822\"\u003e\u003cstrong data-start=\"1805\" data-end=\"1814\"\u003eSize:\u003c\/strong\u003e Small\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p35c98\" data-start=\"1823\" data-end=\"1853\"\u003e\n\u003cp data-start=\"1825\" data-end=\"1853\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1836\"\u003eWeight:\u003c\/strong\u003e Varies, select\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"238ty2\" data-start=\"1854\" data-end=\"1889\"\u003e\n\u003cp data-start=\"1856\" data-end=\"1889\"\u003e\u003cstrong data-start=\"1856\" data-end=\"1866\"\u003eShape:\u003c\/strong\u003e Flower-shaped cookie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"1890\" data-end=\"1916\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1916\"\u003e\u003cstrong data-start=\"1892\" data-end=\"1903\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"72ofcw\" data-start=\"1917\" data-end=\"1987\"\u003e\n\u003cp data-start=\"1919\" data-end=\"1987\"\u003e\u003cstrong data-start=\"1919\" data-end=\"1931\"\u003eTexture:\u003c\/strong\u003e Slightly crumbly and dense, with a hint of stickiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"axrwhv\" data-start=\"1988\" data-end=\"2039\"\u003e\n\u003cp data-start=\"1990\" data-end=\"2039\"\u003e\u003cstrong data-start=\"1990\" data-end=\"2008\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Firm but softer crunches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kyqsbo\" data-start=\"2040\" data-end=\"2169\"\u003e\n\u003cp data-start=\"2042\" data-end=\"2169\"\u003e\u003cstrong data-start=\"2042\" data-end=\"2060\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, earthy, dusty, mineral-rich; layered with rain-soaked cement, vibuthi, and fresh garden notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ydabfd\" data-start=\"2170\" data-end=\"2254\"\u003e\n\u003cp data-start=\"2172\" data-end=\"2254\"\u003e\u003cstrong data-start=\"2172\" data-end=\"2188\"\u003eIngredients:\u003c\/strong\u003e Grey Ball, White Soft, Christmas, Strawberry, and Diamond clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2255\" data-end=\"2287\"\u003e\n\u003cp data-start=\"2257\" data-end=\"2287\"\u003e\u003cstrong data-start=\"2257\" data-end=\"2279\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2288\" data-end=\"2313\"\u003e\n\u003cp data-start=\"2290\" data-end=\"2313\"\u003e\u003cstrong data-start=\"2290\" data-end=\"2301\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16jlg1a\" data-start=\"2314\" data-end=\"2628\"\u003e\n\u003cp data-start=\"2316\" data-end=\"2628\"\u003e\u003cstrong data-start=\"2316\" data-end=\"2345\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Grey clays from India have long been celebrated for their grounding, mineral-rich character. From the smooth, powdery White Soft to the dusty intensity of Grey Ball, each clay adds nuance to this curated blend, forming an earthy, cement-inspired profile cherished for generations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2630\" data-end=\"2633\"\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2635\" data-end=\"2649\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2650\" data-end=\"2997\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"6 Whole Cookies (up to 150g)","offer_id":53390131364167,"sku":"0405090102","price":8.49,"currency_code":"GBP","in_stock":false},{"title":"Broken Cookies (100g)","offer_id":53390131396935,"sku":"04050901022","price":5.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_99aff381-9a18-4341-bd6f-f54815307a87.png?v=1757379776"},{"product_id":"king-cookies-x2","title":"King Cookies x2 - Edible Clay treats for Pica","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"106\" data-end=\"125\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"127\" data-end=\"403\"\u003eKing Cookies truly earn their name—a standout creation built entirely around the depth and character of Nakumatt clays. These large, heart-shaped pieces bring together multiple variations of Nakumatt, each contributing its own nuance to create a rich, layered clay experience.\u003c\/p\u003e\n\u003cp data-start=\"405\" data-end=\"732\"\u003eBlending red Nakumatt, half-roasted Nakumatt, smoked Nakumatt, and Juhu Nakumatt, this mix delivers a balance of earthy intensity, gentle smokiness, and mineral freshness. The result is a profile that feels both grounding and complex, offering something familiar for Nakumatt lovers while still standing confidently on its own.\u003c\/p\u003e\n\u003cp data-start=\"734\" data-end=\"870\"\u003eWith their generous size and satisfying crumble, King Cookies are designed for those who enjoy a fuller, more immersive clay experience.\u003c\/p\u003e\n\u003chr data-start=\"872\" data-end=\"875\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"877\" data-end=\"896\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"898\" data-end=\"1098\"\u003eCrumbly on the first bite with a soft, dusty breakdown, followed by a longer-lasting crunch. Slightly dense with a touch of natural stickiness, creating that signature “crumb fall” texture throughout.\u003c\/p\u003e\n\u003chr data-start=\"1100\" data-end=\"1103\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1105\" data-end=\"1121\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1123\" data-end=\"1275\"\u003eCement-like and mineral-rich, with classic Nakumatt basementy notes. Subtle hints of freshness run through the blend, balancing the deeper earthy tones.\u003c\/p\u003e\n\u003chr data-start=\"1277\" data-end=\"1280\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1282\" data-end=\"1300\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1302\" data-end=\"1593\"\u003eEach bite begins with a soft crumble before building into a steady, satisfying crunch. The layered Nakumatt blend unfolds gradually, offering shifting notes of earthiness, smokiness, and mineral clarity. The crumbly texture adds to the experience, making every piece feel full and indulgent.\u003c\/p\u003e\n\u003chr data-start=\"1595\" data-end=\"1598\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1600\" data-end=\"1615\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1617\" data-end=\"1928\"\u003e\n\u003cli data-section-id=\"1k91wsr\" data-start=\"1617\" data-end=\"1674\"\u003eMulti-layered Nakumatt blend for depth and complexity\u003c\/li\u003e\n\u003cli data-section-id=\"ybg3i4\" data-start=\"1675\" data-end=\"1728\"\u003eIncludes roasted, smoked, and raw clay variations\u003c\/li\u003e\n\u003cli data-section-id=\"1b4y92c\" data-start=\"1729\" data-end=\"1778\"\u003eSignature crumbly texture with lasting crunch\u003c\/li\u003e\n\u003cli data-section-id=\"k3w7mk\" data-start=\"1779\" data-end=\"1833\"\u003eLarge, heart-shaped pieces for a fuller experience\u003c\/li\u003e\n\u003cli data-section-id=\"bnmoho\" data-start=\"1834\" data-end=\"1881\"\u003eBalanced earthy and mineral flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"dp1pp0\" data-start=\"1882\" data-end=\"1928\"\u003eHandcrafted using traditional Indian clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1930\" data-end=\"1933\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1935\" data-end=\"1953\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1955\" data-end=\"2746\"\u003e\n\u003cli data-section-id=\"18krg22\" data-start=\"1955\" data-end=\"1974\"\u003e\n\u003cstrong data-start=\"1957\" data-end=\"1966\"\u003eSize:\u003c\/strong\u003e Large\u003c\/li\u003e\n\u003cli data-section-id=\"1qjqomz\" data-start=\"1975\" data-end=\"2019\"\u003e\n\u003cstrong data-start=\"1977\" data-end=\"1988\"\u003eWeight:\u003c\/strong\u003e 50–75 g (2 cookies per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1yvsx9x\" data-start=\"2020\" data-end=\"2054\"\u003e\n\u003cstrong data-start=\"2022\" data-end=\"2032\"\u003eShape:\u003c\/strong\u003e Heart-shaped cookie\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"2055\" data-end=\"2081\"\u003e\n\u003cstrong data-start=\"2057\" data-end=\"2068\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/li\u003e\n\u003cli data-section-id=\"1tgxwfj\" data-start=\"2082\" data-end=\"2181\"\u003e\n\u003cstrong data-start=\"2084\" data-end=\"2096\"\u003eTexture:\u003c\/strong\u003e Crumbly grey clay; slightly dense with a touch of stickiness; not overly compacted\u003c\/li\u003e\n\u003cli data-section-id=\"axrwhv\" data-start=\"2182\" data-end=\"2233\"\u003e\n\u003cstrong data-start=\"2184\" data-end=\"2202\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Firm but softer crunches\u003c\/li\u003e\n\u003cli data-section-id=\"i99ihf\" data-start=\"2234\" data-end=\"2343\"\u003e\n\u003cstrong data-start=\"2236\" data-end=\"2254\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, mineral-rich Nakumatt layers; earthy and basementy with fresh water notes\u003c\/li\u003e\n\u003cli data-section-id=\"3cr4nv\" data-start=\"2344\" data-end=\"2432\"\u003e\n\u003cstrong data-start=\"2346\" data-end=\"2362\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt, Half Roasted Nakumatt, Smoked Nakumatt, Juhu Nakumatt\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2433\" data-end=\"2465\"\u003e\n\u003cstrong data-start=\"2435\" data-end=\"2457\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2466\" data-end=\"2491\"\u003e\n\u003cstrong data-start=\"2468\" data-end=\"2479\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"zidx09\" data-start=\"2492\" data-end=\"2746\"\u003e\n\u003cstrong data-start=\"2494\" data-end=\"2523\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nakumatt clays are traditionally valued for their mineral richness and grounding qualities. By combining roasted, smoked, and raw forms, this blend highlights the natural depth and variation found within this clay family\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52391156744519,"sku":"0405090143","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_826aae53-ee24-4209-b559-02cf12cf2d1f.png?v=1758595508"},{"product_id":"dark-smoky-sticks-edible-clay-treats-for-pica","title":"Rose Clay's Dark Smoky Sticks  - Deep Smoky Indian Clay treats","description":"\u003ch3 data-end=\"90\" data-start=\"68\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"463\" data-start=\"91\"\u003eDark Smoky Sticks are the bolder, more intense sibling of the original Smoky Sticks, crafted for a deeper, darker, and more aromatic smoky clay experience. They are made from a distinctive blend of Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, and Non-Roasted Nakumatt clays, resulting in a richer mineral base and a significantly more pronounced smoky edge.\u003c\/p\u003e\n\u003cp data-end=\"805\" data-start=\"465\"\u003eThe inclusion of Matapulgite and Coconut Smokey clays gives these sticks their darker grey appearance and amplifies their incense-like aroma, creating a more complex and immersive profile. Each stick measures approximately 4–6 cm and delivers a firm, structured crunch with a fine, powdery crumble that breaks away cleanly without sticking.\u003c\/p\u003e\n\u003cp data-end=\"1100\" data-start=\"807\"\u003eThis is a deeper evolution of the Smoky Sticks profile, leaning further into basement-earth tones, mineral richness, and smoky incense intensity. The overall experience is darker, more aromatic, and more layered, designed for those who enjoy stronger roasted and mineral-forward clay profiles.\u003c\/p\u003e\n\u003cblockquote data-end=\"1382\" data-start=\"1102\"\u003e\n\u003cp data-end=\"1382\" data-start=\"1104\"\u003e“Dark Smokey Sticks (Rose Clay batch) – Texture is top tier, it’s really good. Smaller in size compared to Lavi. Different to Lavi’s flavour but they’re still good. Similar in taste (cousins, not sisters). Texture is almost powdery crunch without sticky.” – Pica\/ASMR Princess\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr data-end=\"1387\" data-start=\"1384\"\u003e\n\u003ch3 data-end=\"1411\" data-start=\"1389\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1574\" data-start=\"1412\"\u003eFirm, crisp structure with a controlled break.\u003cbr data-end=\"1461\" data-start=\"1458\"\u003eFine, powdery crumbs that do not stick or clump.\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eCrunch level: medium (3\/5), with a light, airy crumble finish.\u003c\/p\u003e\n\u003chr data-end=\"1579\" data-start=\"1576\"\u003e\n\u003ch3 data-end=\"1600\" data-start=\"1581\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1786\" data-start=\"1601\"\u003eDeep smoky incense with intensified roasted clay notes.\u003cbr data-end=\"1659\" data-start=\"1656\"\u003eEarthy basement tones with mineral-rich cement undertones.\u003cbr data-end=\"1720\" data-start=\"1717\"\u003eSubtle petrichor layered beneath a stronger, darker smoky profile.\u003c\/p\u003e\n\u003chr data-end=\"1791\" data-start=\"1788\"\u003e\n\u003ch3 data-end=\"1814\" data-start=\"1793\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"2237\" data-start=\"1815\"\u003eA more concentrated and atmospheric version of the Smoky Sticks profile, Dark Smoky Sticks focus on depth, aroma, and mineral intensity. The blend of specialised clays enhances the incense-like character, while maintaining a structured bite that releases flavour in steady, layered waves. The experience feels darker and more immersive, with a stronger emphasis on roasted and mineral notes compared to lighter variations.\u003c\/p\u003e\n\u003chr data-end=\"2242\" data-start=\"2239\"\u003e\n\u003ch3 data-end=\"2262\" data-start=\"2244\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2507\" data-start=\"2263\"\u003e\n\u003cli data-end=\"2314\" data-start=\"2263\" data-section-id=\"od7yvs\"\u003eIntensified smoky, incense-forward clay profile\u003c\/li\u003e\n\u003cli data-end=\"2369\" data-start=\"2315\" data-section-id=\"gllgby\"\u003eDarker grey appearance from specialised clay blend\u003c\/li\u003e\n\u003cli data-end=\"2406\" data-start=\"2370\" data-section-id=\"1scirh\"\u003eFine, non-sticky powdery crumble\u003c\/li\u003e\n\u003cli data-end=\"2455\" data-start=\"2407\" data-section-id=\"160iqaz\"\u003eStrong mineral and basement-earth undertones\u003c\/li\u003e\n\u003cli data-end=\"2507\" data-start=\"2456\" data-section-id=\"1bmp0wc\"\u003eA deeper evolution of the original Smoky Sticks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2512\" data-start=\"2509\"\u003e\n\u003ch3 data-end=\"2535\" data-start=\"2514\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"3405\" data-start=\"2536\"\u003e\n\u003cli data-end=\"2577\" data-start=\"2536\" data-section-id=\"9ni9aw\"\u003e\n\u003cstrong data-end=\"2547\" data-start=\"2538\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-end=\"2599\" data-start=\"2578\" data-section-id=\"rk5ywx\"\u003e\n\u003cstrong data-end=\"2591\" data-start=\"2580\"\u003eWeight:\u003c\/strong\u003e 150 g\u003c\/li\u003e\n\u003cli data-end=\"2644\" data-start=\"2600\" data-section-id=\"dqbsx8\"\u003e\n\u003cstrong data-end=\"2612\" data-start=\"2602\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round)\u003c\/li\u003e\n\u003cli data-end=\"2692\" data-start=\"2645\" data-section-id=\"1kzbf7p\"\u003e\n\u003cstrong data-end=\"2658\" data-start=\"2647\"\u003eColour:\u003c\/strong\u003e dark grey with smoky undertones\u003c\/li\u003e\n\u003cli data-end=\"2765\" data-start=\"2693\" data-section-id=\"zs4gch\"\u003e\n\u003cstrong data-end=\"2707\" data-start=\"2695\"\u003eTexture:\u003c\/strong\u003e firm, crisp, with soft powdery crumbs that do not stick\u003c\/li\u003e\n\u003cli data-end=\"2806\" data-start=\"2766\" data-section-id=\"1et7e1u\"\u003e\n\u003cstrong data-end=\"2786\" data-start=\"2768\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-end=\"2905\" data-start=\"2807\" data-section-id=\"130ey82\"\u003e\n\u003cstrong data-end=\"2827\" data-start=\"2809\"\u003eTaste profile:\u003c\/strong\u003e dark smoky incense, earthy basement notes, mineral cement, subtle petrichor\u003c\/li\u003e\n\u003cli data-end=\"3007\" data-start=\"2906\" data-section-id=\"1uuwibz\"\u003e\n\u003cstrong data-end=\"2924\" data-start=\"2908\"\u003eIngredients:\u003c\/strong\u003e Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, Non-Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"3040\" data-start=\"3008\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"3032\" data-start=\"3010\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"3066\" data-start=\"3041\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"3054\" data-start=\"3043\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"3405\" data-start=\"3067\" data-section-id=\"16czip\"\u003e\n\u003cstrong data-end=\"3098\" data-start=\"3069\"\u003eTraditional clay origins:\u003c\/strong\u003e Dark Smoky Sticks build on Indian roasted clay traditions, incorporating specialised clays such as Matapulgite and Coconut Smokey to intensify incense-like smokiness while preserving the mineral depth of Nakumatt-based blends, offering a darker, more aromatic evolution of classic smoky geophagy profiles\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53108730233159,"sku":"04050901212","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":53108730200391,"sku":"04050901211","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53721247318343,"sku":"04050901213","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_adf70439-efc3-4d90-9d1e-710e5afefee5.png?v=1758991975"},{"product_id":"grey-hears-65g-edible-clay-treats-for-pica","title":"Grey Hearts (2x Cookies) - Edible clay treats for Pica","description":"\u003cp data-start=\"107\" data-end=\"511\"\u003eGrey Hearts are a delicate clay treat, crafted from a thoughtful blend of Non-Roasted Nakumatt and finely ground Black Slate powder. These heart-shaped cookies carry a softer crunch that leans dusty and crumbly, offering a gentler bite compared to more compact clay cookies. The combination of slate smoothness and Nakumatt crispness creates a layered texture that is both satisfying and easy to enjoy.\u003c\/p\u003e\n\u003cp data-start=\"513\" data-end=\"884\"\u003eWith their light grey tone and signature heart shape, Grey Hearts are as pleasing to the eye as they are to the palate. The flavour is fresh and clean, with strong petrichor notes, wet cement-like undertones, and that distinct earthy basement depth beloved by Nakumatt fans. The crumbs fall softly with each bite, making these cookies a subtle yet memorable indulgence.\u003c\/p\u003e\n\u003cp data-start=\"886\" data-end=\"920\"\u003e\u003cstrong data-start=\"886\" data-end=\"895\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003eApproximately 5–6 cm\u003c\/p\u003e\n\u003cp data-start=\"922\" data-end=\"966\"\u003e\u003cstrong data-start=\"922\" data-end=\"933\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"933\" data-end=\"936\"\u003e65–75 g (2 cookies per pack)\u003c\/p\u003e\n\u003cp data-start=\"968\" data-end=\"1002\"\u003e\u003cstrong data-start=\"968\" data-end=\"978\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"978\" data-end=\"981\"\u003eHeart-shaped cookie\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1030\"\u003e\u003cstrong data-start=\"1004\" data-end=\"1015\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1015\" data-end=\"1018\"\u003eLight grey\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1044\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1044\" data-end=\"1047\"\u003eCrumbly and dusty with a softer, smoother finish; gentle crisp edges with loose crumbs\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1179\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1155\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1155\" data-end=\"1158\"\u003e2 – Softer crunches\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1181\" data-end=\"1199\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1199\" data-end=\"1202\"\u003eWet cement, earthy basement tones, strong petrichor, fresh clean Nakumatt notes; smoothness from slate with crispy accents from non-roasted clay\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1419\"\u003e\u003cstrong data-start=\"1350\" data-end=\"1366\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1366\" data-end=\"1369\"\u003eNon-Roasted Nakumatt, Black Slate powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1421\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1421\" data-end=\"1443\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1443\" data-end=\"1446\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1455\" data-end=\"1480\"\u003e\u003cstrong data-start=\"1455\" data-end=\"1466\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1466\" data-end=\"1469\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1482\" data-end=\"1511\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1511\" data-end=\"1514\"\u003eGrey Hearts bring together the gentle freshness of non-roasted Nakumatt with the mineral-rich smoothness of Black Slate. This combination reflects the diversity of Indian clay traditions, highlighting the contrast between crumbly Nakumatt textures and the refined depth of slate powders. The result is a softer, more subtle clay cookie that still captures the grounding essence of geophagy clays.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52426643177799,"sku":"0405090139","price":4.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_6cbe4d27-6ea4-4023-a4f2-5e854410deaf.png?v=1759069730"},{"product_id":"terra-luna-indian-edible-clay-treats","title":"Terra-Luna - Exclusive to ECUK - Mineral-rich Petrichor clay treat","description":"\u003cp data-start=\"144\" data-end=\"623\"\u003eTerra-Luna Treats are a celestial little treat for those who love the earthy depth of terracotta and the crisp mineral bite of cement tones. Each coin is carefully shaped and blended from Elephant, SilverRose, Bluebellgrape, Plain Nakumatt and Marina clays, combined with baked Indian terracotta clay pot crumbs. The result? Bite-sized discs that look as though they’ve been plucked straight from the moon’s surface — cratered, pale, and full of character.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"1028\"\u003eThese coins strike a beautiful balance: medium crunchy with little bursts of crispness, entirely grit-free, and never sticky. The flavour profile dances between rich cementy undertones and the warm, iron-mineral richness of Indian terracotta. Fresh, earthy aromas rise with every bite, making TerraLuna Coins a brand new favourite and a truly exclusive custom blend, crafted just for Earthy Crunch UK.\u003c\/p\u003e\n\u003cul data-start=\"1030\" data-end=\"1730\"\u003e\n\u003cli data-start=\"1030\" data-end=\"1073\"\u003e\n\u003cp data-start=\"1032\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1041\"\u003eSize:\u003c\/strong\u003e VAries - Coin-shaped, bite-sized discs, squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1074\" data-end=\"1107\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1107\"\u003e\u003cstrong data-start=\"1076\" data-end=\"1087\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1108\" data-end=\"1151\"\u003e\n\u003cp data-start=\"1110\" data-end=\"1151\"\u003e\u003cstrong data-start=\"1110\" data-end=\"1120\"\u003eShape:\u003c\/strong\u003e Round, coin-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1152\" data-end=\"1212\"\u003e\n\u003cp data-start=\"1154\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1165\"\u003eColour:\u003c\/strong\u003e Pale moon-grey with earthy terracotta flecks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1213\" data-end=\"1265\"\u003e\n\u003cp data-start=\"1215\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1215\" data-end=\"1227\"\u003eTexture:\u003c\/strong\u003e Medium crunchy, with crispy pockets of terracotta clay pot pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1266\" data-end=\"1320\"\u003e\n\u003cp data-start=\"1268\" data-end=\"1320\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1286\"\u003eCrunch Factor:\u003c\/strong\u003e Medium to crisp bursts, no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1321\" data-end=\"1404\"\u003e\n\u003cp data-start=\"1323\" data-end=\"1404\"\u003e\u003cstrong data-start=\"1323\" data-end=\"1341\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, strong petrichor, mineral-rich, iron-earthy, fresh, terracotta warmth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1405\" data-end=\"1520\"\u003e\n\u003cp data-start=\"1407\" data-end=\"1520\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1423\"\u003eIngredients:\u003c\/strong\u003e Elephant, SilverRose, Bluebellgrape, Plain Nakumatt, Marina, Indian terracotta clay pot crumbs (as depicted you can see the orange flecks)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1521\" data-end=\"1553\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1523\" data-end=\"1545\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1554\" data-end=\"1579\"\u003e\n\u003cp data-start=\"1556\" data-end=\"1579\"\u003e\u003cstrong data-start=\"1556\" data-end=\"1567\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1580\" data-end=\"1730\"\u003e\n\u003cp data-start=\"1582\" data-end=\"1730\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1611\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in the Indian tradition of terracotta pots, combining baked earth with the mineral strength of natural clays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52429982138695,"sku":"0405090120","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e41dfa8f-e424-4c01-a1ad-069aaafd4f63.png?v=1759072860"},{"product_id":"smoky-overload","title":"Smoky Overload - Smoky Indian Clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"38\" data-end=\"60\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"61\" data-end=\"375\"\u003eSmoky Overload is a decadent two-layered clay creation crafted for enthusiasts who crave deep smoky character and classic earthy clay flavours. Each square combines a lighter smoky layer with a richer dark smoky base, creating a complex flavour journey that balances gentle smokiness with deeper mineral intensity.\u003c\/p\u003e\n\u003cp data-start=\"377\" data-end=\"710\"\u003eThe lighter layer blends Half Roasted Nakumatt, Fully Roasted Nakumatt, Smoked Nakumatt, and Red Nakumatt, delivering subtle smoky notes with a clean grey clay profile. Beneath it sits the darker layer, made from Matapulgite, Smoked Nakumatt, Coconut Smokey, and Red Nakumatt, adding depth, richness, and a stronger earthy character.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"999\"\u003eThe result is a layered clay experience where each bite reveals both light smoky tones and darker mineral notes. With its smooth finish and crumbly structure, Smoky Overload offers a rich, satisfying indulgence for seasoned clay enthusiasts who appreciate roasted and smoked clay blends.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"1001\" data-end=\"1023\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"1024\" data-end=\"1330\"\u003eSmoky Overload has a soft yet firm structure created from compressed clay dust. The bite produces a dull, crumbly crunch that breaks down into very fine crumbs. The texture remains smooth, dry, and non-sticky throughout, with no grit and a light, dusty crumble that enhances the overall sensory experience.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1332\" data-end=\"1351\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1352\" data-end=\"1705\"\u003eThe flavour is strongly mineral and cement-like, typical of grey Nakumatt clay. Dry, earthy notes dominate the palate, complemented by subtle smokiness from the roasted and smoked clay blend. Hints of basement-like mineral depth and gentle earthy undertones round out the experience, creating a layered smoky profile that lingers softly after each bite.\u003c\/p\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1707\" data-end=\"1728\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1729\" data-end=\"2026\"\u003eEach brownie-style square delivers a balanced contrast between the lighter smoky layer and the darker, more intense base. The crumbly texture and layered clay composition create a slow, evolving flavour experience that rewards those who enjoy traditional roasted clay blends with smoky complexity.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"2028\" data-end=\"2044\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"2045\" data-end=\"2327\"\u003e\n\u003cli data-section-id=\"1g86pev\" data-start=\"2045\" data-end=\"2101\"\u003e\n\u003cp data-start=\"2047\" data-end=\"2101\"\u003eTwo-layer clay blend with contrasting smoky profiles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p04mla\" data-start=\"2102\" data-end=\"2161\"\u003e\n\u003cp data-start=\"2104\" data-end=\"2161\"\u003eCrafted from multiple roasted and smoked Nakumatt clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"u2j839\" data-start=\"2162\" data-end=\"2208\"\u003e\n\u003cp data-start=\"2164\" data-end=\"2208\"\u003eSmooth, crumbly texture with gentle crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"67mmn1\" data-start=\"2209\" data-end=\"2259\"\u003e\n\u003cp data-start=\"2211\" data-end=\"2259\"\u003eCement-like grey clay flavour with smoky depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12ciiqy\" data-start=\"2260\" data-end=\"2327\"\u003e\n\u003cp data-start=\"2262\" data-end=\"2327\"\u003eIdeal for experienced clay enthusiasts seeking layered flavours\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"2329\" data-end=\"2348\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2349\" data-end=\"3263\"\u003e\n\u003cli data-section-id=\"qgjgsu\" data-start=\"2349\" data-end=\"2392\"\u003e\n\u003cp data-start=\"2351\" data-end=\"2392\"\u003e\u003cstrong data-start=\"2351\" data-end=\"2360\"\u003eSize:\u003c\/strong\u003e Approximately 4 cm per square\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bt613z\" data-start=\"2393\" data-end=\"2429\"\u003e\n\u003cp data-start=\"2395\" data-end=\"2429\"\u003e\u003cstrong data-start=\"2395\" data-end=\"2405\"\u003eShape:\u003c\/strong\u003e Brownie-style squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"2430\" data-end=\"2456\"\u003e\n\u003cp data-start=\"2432\" data-end=\"2456\"\u003e\u003cstrong data-start=\"2432\" data-end=\"2443\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1elakid\" data-start=\"2457\" data-end=\"2563\"\u003e\n\u003cp data-start=\"2459\" data-end=\"2563\"\u003e\u003cstrong data-start=\"2459\" data-end=\"2471\"\u003eTexture:\u003c\/strong\u003e Soft compressed clay dust with dull crumbly crunch; very fine, non-sticky crumbs; no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9gyx0s\" data-start=\"2564\" data-end=\"2631\"\u003e\n\u003cp data-start=\"2566\" data-end=\"2631\"\u003e\u003cstrong data-start=\"2566\" data-end=\"2584\"\u003eCrunch factor:\u003c\/strong\u003e 3 – gentle, medium crunch with smooth finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"osf4sw\" data-start=\"2632\" data-end=\"2727\"\u003e\n\u003cp data-start=\"2634\" data-end=\"2727\"\u003e\u003cstrong data-start=\"2634\" data-end=\"2652\"\u003eTaste profile:\u003c\/strong\u003e Cement-like, dry and crumbly with smoky, mineral and basement undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1r190mv\" data-start=\"2728\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2730\" data-end=\"2748\"\u003e\u003cstrong data-start=\"2730\" data-end=\"2746\"\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2751\" data-end=\"2935\"\u003e\n\u003cli data-section-id=\"1qzxue7\" data-start=\"2751\" data-end=\"2848\"\u003e\n\u003cp data-start=\"2753\" data-end=\"2848\"\u003e\u003cstrong data-start=\"2753\" data-end=\"2769\"\u003eSmoky layer:\u003c\/strong\u003e Half Roasted Nakumatt, Fully Roasted Nakumatt, Smoked Nakumatt, Red Nakumatt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"r96ewc\" data-start=\"2851\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2853\" data-end=\"2935\"\u003e\u003cstrong data-start=\"2853\" data-end=\"2874\"\u003eDark smoky layer:\u003c\/strong\u003e Matapulgite, Smoked Nakumatt, Coconut Smokey, Red Nakumatt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2936\" data-end=\"2968\"\u003e\n\u003cp data-start=\"2938\" data-end=\"2968\"\u003e\u003cstrong data-start=\"2938\" data-end=\"2960\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jhjswb\" data-start=\"2969\" data-end=\"3022\"\u003e\n\u003cp data-start=\"2971\" data-end=\"3022\"\u003e\u003cstrong data-start=\"2971\" data-end=\"2982\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"doqaii\" data-start=\"3023\" data-end=\"3263\"\u003e\n\u003cp data-start=\"3025\" data-end=\"3263\"\u003e\u003cstrong data-start=\"3025\" data-end=\"3054\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian roasted and smoked clay preparation methods, where different Nakumatt clays are blended and layered to create depth of flavour and varied textures prized in geophagy traditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"4062\" data-end=\"4065\"\u003e\n\u003cp data-start=\"4067\" data-end=\"4428\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003e\u003cstrong data-start=\"4067\" data-end=\"4082\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 Piece (95g)","offer_id":53298518556999,"sku":"0405090170","price":5.69,"currency_code":"GBP","in_stock":true},{"title":"2 Pieces (200g)","offer_id":53298518589767,"sku":"04050901702","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_df7c0364-b23b-49de-b230-46f12e001e74.png?v=1759077432"},{"product_id":"strawberry-treats","title":"Strawberry Treats - Cement Indian Clay treat","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"157\" data-end=\"719\"\u003eStrawberry Treats are soft, medium-textured clay bites crafted from 100% Strawberry clay powder, celebrated for its delicate pinkish-grey tones. Each pack features an assortment of playful shapes, including stars, hearts, flowers, trees, and roses, making them as visually delightful as they are tactilely satisfying. The clay has a soft, dusty texture reminiscent of Nakumatt clay but with an even cleaner, non-sticky crunch. Compact yet airy, each piece delivers a smooth crumble and a gentle chew that’s easy on the teeth while retaining full sensory depth.\u003c\/p\u003e\n\u003cp data-start=\"721\" data-end=\"1184\"\u003eFlavour-wise, Strawberry Treats are earthy and mineral-rich, layered with classic cement-like and soil notes underpinned by subtle dirt undertones. Strong basement aromas and pronounced petrichor (rain-soaked earth) tones enhance the experience, while hints of fresh rainwater and foresty undertones provide a nuanced finish. Despite the soft pink hues, the clay maintains a grounded grey base, creating a unique, naturally indulgent treat for clay enthusiasts.\u003c\/p\u003e\n\u003chr data-start=\"1186\" data-end=\"1189\"\u003e\n\u003ch2 data-section-id=\"1hqzsji\" data-start=\"1191\" data-end=\"1211\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1212\" data-end=\"1292\"\u003eSoft-medium, dusty clay; compact yet airy; non-sticky, grit-free, smooth crumble\u003c\/p\u003e\n\u003ch2 data-section-id=\"104e4rr\" data-start=\"1294\" data-end=\"1311\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1312\" data-end=\"1435\"\u003eEarthy, cement-like, soil and dirt tones, strong basement, pronounced petrichor, fresh rain-water hints, foresty undertones\u003c\/p\u003e\n\u003ch2 data-section-id=\"21hohb\" data-start=\"1437\" data-end=\"1456\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1457\" data-end=\"1591\"\u003ePlayful bite-sized shapes for gentle chewing; medium crunch that melts into a smooth, dusty finish; perfect for sampling or collecting\u003c\/p\u003e\n\u003ch2 data-section-id=\"1iz91iu\" data-start=\"1593\" data-end=\"1609\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1610\" data-end=\"1762\"\u003e\n\u003cli data-section-id=\"tv6pb1\" data-start=\"1610\" data-end=\"1645\"\u003e\n\u003cp data-start=\"1612\" data-end=\"1645\"\u003eNon-sticky, clean-textured clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hf3p0n\" data-start=\"1646\" data-end=\"1683\"\u003e\n\u003cp data-start=\"1648\" data-end=\"1683\"\u003eVisually charming pink-grey tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1mrb27g\" data-start=\"1684\" data-end=\"1721\"\u003e\n\u003cp data-start=\"1686\" data-end=\"1721\"\u003eCompact but airy for an easy chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wik06t\" data-start=\"1722\" data-end=\"1762\"\u003e\n\u003cp data-start=\"1724\" data-end=\"1762\"\u003eClassic mineral-rich, earthy profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1764\" data-end=\"1767\"\u003e\n\u003ch2 data-section-id=\"1o2c85r\" data-start=\"1769\" data-end=\"1788\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1789\" data-end=\"2666\"\u003e\n\u003cli data-section-id=\"p56wko\" data-start=\"1789\" data-end=\"1820\"\u003e\n\u003cp data-start=\"1791\" data-end=\"1820\"\u003e\u003cstrong data-start=\"1791\" data-end=\"1800\"\u003eSize:\u003c\/strong\u003e Bite-sized pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ye5xx9\" data-start=\"1821\" data-end=\"1848\"\u003e\n\u003cp data-start=\"1823\" data-end=\"1848\"\u003e\u003cstrong data-start=\"1823\" data-end=\"1834\"\u003eWeight:\u003c\/strong\u003e 65g or 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"gc97ko\" data-start=\"1849\" data-end=\"1900\"\u003e\n\u003cp data-start=\"1851\" data-end=\"1900\"\u003e\u003cstrong data-start=\"1851\" data-end=\"1861\"\u003eShape:\u003c\/strong\u003e Stars, hearts, flowers, trees, roses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"r1xw3a\" data-start=\"1901\" data-end=\"1961\"\u003e\n\u003cp data-start=\"1903\" data-end=\"1961\"\u003e\u003cstrong data-start=\"1903\" data-end=\"1914\"\u003eColour:\u003c\/strong\u003e Pinkish-grey with dark grey\/taupe undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1qcq9vk\" data-start=\"1962\" data-end=\"2038\"\u003e\n\u003cp data-start=\"1964\" data-end=\"2038\"\u003e\u003cstrong data-start=\"1964\" data-end=\"1976\"\u003eTexture:\u003c\/strong\u003e Medium, dusty clay; crunchy, compact, non-sticky, grit-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ctcbcr\" data-start=\"2039\" data-end=\"2109\"\u003e\n\u003cp data-start=\"2041\" data-end=\"2109\"\u003e\u003cstrong data-start=\"2041\" data-end=\"2059\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with a smooth, compact finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1tdkwxp\" data-start=\"2110\" data-end=\"2256\"\u003e\n\u003cp data-start=\"2112\" data-end=\"2256\"\u003e\u003cstrong data-start=\"2112\" data-end=\"2130\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, cement-like, soil and dirt tones, strong basement, pronounced petrichor, fresh rain-water hints, foresty undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yw4ish\" data-start=\"2257\" data-end=\"2305\"\u003e\n\u003cp data-start=\"2259\" data-end=\"2305\"\u003e\u003cstrong data-start=\"2259\" data-end=\"2275\"\u003eIngredients:\u003c\/strong\u003e 100% Strawberry clay powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2306\" data-end=\"2338\"\u003e\n\u003cp data-start=\"2308\" data-end=\"2338\"\u003e\u003cstrong data-start=\"2308\" data-end=\"2330\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2339\" data-end=\"2364\"\u003e\n\u003cp data-start=\"2341\" data-end=\"2364\"\u003e\u003cstrong data-start=\"2341\" data-end=\"2352\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"zfe7ux\" data-start=\"2365\" data-end=\"2666\"\u003e\n\u003cp data-start=\"2367\" data-end=\"2666\"\u003e\u003cstrong data-start=\"2367\" data-end=\"2396\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Strawberry Treats reflect India’s natural clay traditions, mined and processed to retain authentic earthy flavours. Its soft, dusty texture and pink-grey tones combine Nakumatt-style mineral richness with deep basement and petrichor notes for a nuanced, crunchy chew.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003e\u003ci\u003eDisclaimer:\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53093123195207,"sku":"04050901752","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"65g","offer_id":53093123162439,"sku":"0405090175","price":3.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e311efb5-b314-4fd6-bd4d-ab94806c69b8.png?v=1759082523"},{"product_id":"grey-bricks-x3-edible-clay-treats-for-pica","title":"Grey Bricks - Cementy Indian clay treats","description":"\u003ch3 data-end=\"153\" data-start=\"127\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"151\" data-start=\"131\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"561\" data-start=\"154\"\u003eGrey Bricks are hand-shaped clay treats made from a curated blend of light grey clays, including Nakumatts and other pale regional varieties, finished with natural crumbs for added texture. Each brick showcases the classic cement-forward profile that grey clay lovers crave—earthy, mineral-rich, and deeply grounding. Their rustic, hand-moulded form adds to the raw, traditional feel of the experience.\u003c\/p\u003e\n\u003ch3 data-end=\"589\" data-start=\"563\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"587\" data-start=\"567\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"903\" data-start=\"590\"\u003eThese bricks start with a firm, slightly hard exterior that delivers a satisfying initial bite. As you chew, they quickly soften into smooth, manageable pieces that melt into a fine, creamy paste. The added crumbs bring a gentle, delicate crunch—noticeable but never gritty—creating a balanced texture throughout.\u003c\/p\u003e\n\u003ch3 data-end=\"928\" data-start=\"905\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"926\" data-start=\"909\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1228\" data-start=\"929\"\u003eExpect a bold cementy flavour with layered earthy and mineral notes. The profile leans classic grey clay—clean, grounding, and slightly dusty—with subtle depth from the blended varieties. The crumbs enhance the experience without overpowering, adding a soft textural contrast to the overall flavour.\u003c\/p\u003e\n\u003ch3 data-end=\"1255\" data-start=\"1230\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1253\" data-start=\"1234\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1504\" data-start=\"1256\"\u003eGrey Bricks offer a well-rounded clay experience that bridges structure and softness. Ideal for those who enjoy a stronger bite followed by an easy breakdown, they deliver that familiar cement–earth combination in a satisfying, hand-crafted format.\u003c\/p\u003e\n\u003ch3 data-end=\"1528\" data-start=\"1506\" data-section-id=\"1hx1w1i\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1526\" data-start=\"1510\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1725\" data-start=\"1529\"\u003e\n\u003cli data-end=\"1566\" data-start=\"1529\" data-section-id=\"8sqt62\"\u003eClassic cementy grey clay flavour\u003c\/li\u003e\n\u003cli data-end=\"1612\" data-start=\"1567\" data-section-id=\"1k8osor\"\u003eFirm bite that softens into a smooth chew\u003c\/li\u003e\n\u003cli data-end=\"1652\" data-start=\"1613\" data-section-id=\"ndtjy3\"\u003eCrumb-enhanced texture without grit\u003c\/li\u003e\n\u003cli data-end=\"1687\" data-start=\"1653\" data-section-id=\"e2qsdo\"\u003eHand-shaped, rustic brick form\u003c\/li\u003e\n\u003cli data-end=\"1725\" data-start=\"1688\" data-section-id=\"1w991ga\"\u003eBalanced for both crunch and melt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1730\" data-start=\"1727\"\u003e\n\u003ch2 data-end=\"1754\" data-start=\"1732\" data-section-id=\"12unya4\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1754\" data-start=\"1735\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2709\" data-start=\"1756\"\u003e\n\u003cli data-end=\"1789\" data-start=\"1756\" data-section-id=\"2q10k\"\u003e\n\u003cstrong data-end=\"1767\" data-start=\"1758\"\u003eSize:\u003c\/strong\u003e Varies, hand-shaped\u003c\/li\u003e\n\u003cli data-end=\"1841\" data-start=\"1790\" data-section-id=\"fz5af7\"\u003e\n\u003cstrong data-end=\"1803\" data-start=\"1792\"\u003eWeight:\u003c\/strong\u003e Approx. up to 100g total (3 bricks)\u003c\/li\u003e\n\u003cli data-end=\"1883\" data-start=\"1842\" data-section-id=\"1fpikly\"\u003e\n\u003cstrong data-end=\"1854\" data-start=\"1844\"\u003eShape:\u003c\/strong\u003e Brick-shaped, hand-moulded\u003c\/li\u003e\n\u003cli data-end=\"1939\" data-start=\"1884\" data-section-id=\"17v0xmf\"\u003e\n\u003cstrong data-end=\"1897\" data-start=\"1886\"\u003eColour:\u003c\/strong\u003e Light grey with natural tonal variation\u003c\/li\u003e\n\u003cli data-end=\"2029\" data-start=\"1940\" data-section-id=\"3dl3yk\"\u003e\n\u003cstrong data-end=\"1954\" data-start=\"1942\"\u003eTexture:\u003c\/strong\u003e Firm exterior with soft interior; smooth, crumbly, non-sticky, grit-free\u003c\/li\u003e\n\u003cli data-end=\"2104\" data-start=\"2030\" data-section-id=\"7ii09f\"\u003e\n\u003cstrong data-end=\"2050\" data-start=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – medium-hard crunch that softens into easy bites\u003c\/li\u003e\n\u003cli data-end=\"2209\" data-start=\"2105\" data-section-id=\"ebvpys\"\u003e\n\u003cstrong data-end=\"2125\" data-start=\"2107\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, earthy, mineral-rich with subtle dusty notes and light crumb texture\u003c\/li\u003e\n\u003cli data-end=\"2328\" data-start=\"2210\" data-section-id=\"1pk8nsc\"\u003e\n\u003cstrong data-end=\"2228\" data-start=\"2212\"\u003eIngredients:\u003c\/strong\u003e Blend of light grey clays with crumbs (including Diamond, Almond, Kylie, Kendall, and White Rose)\u003c\/li\u003e\n\u003cli data-end=\"2361\" data-start=\"2329\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2353\" data-start=\"2331\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2387\" data-start=\"2362\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2375\" data-start=\"2364\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2709\" data-start=\"2388\" data-section-id=\"1c2lf38\"\u003e\n\u003cstrong data-end=\"2419\" data-start=\"2390\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Grey clay varieties from India are traditionally valued for their strong mineral character and cement-like flavour. These hand-shaped bricks reflect that heritage, combining multiple regional clays into a single, texturally balanced experience rooted in long-standing geophagic traditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2714\" data-start=\"2711\"\u003e\n\u003ch2 data-end=\"2735\" data-start=\"2716\" data-section-id=\"1ll5bmu\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"2733\" data-start=\"2719\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"3081\" data-start=\"2736\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52431068856647,"sku":"0405090138","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/8_15df160a-1a9c-4e14-8e43-e351192985a0.png?v=1774153181"},{"product_id":"petrichor-overload-edible-clay-treats","title":"Petrichor Overload - Exclusive to ECUK - Pure wet-earth Indian clay treats","description":"\u003cp data-end=\"435\" data-start=\"108\"\u003ePetrichor Overload (x8 Pieces) is a custom-made treat exclusive to Earthy Crunch UK, crafted from a premium blend of Rose, Elephant, and Swan clay powders with added crumbs. Shaped into charming bite-sized hearts, these light grey pieces deliver the ultimate petrichor experience — bold, mineral-rich, and deeply atmospheric.\u003c\/p\u003e\n\u003cp data-end=\"810\" data-start=\"437\"\u003eEach piece opens with a crisp exterior that quickly gives way to a slightly sticky chew, punctuated by crispy granule crunches. The flavour is intensely cement-like and earthy, layered with the unmistakable scent of fresh rain on soil and the damp, nostalgic essence of a basement after rain. Think of your classic grey clay flavour — but dialled up to maximum petrichor.\u003c\/p\u003e\n\u003cp data-end=\"981\" data-start=\"812\"\u003ePerfect for collectors who love earthy depth and crave that rain-soaked clay profile, Petrichor Overload offers a unique, mineral-forward indulgence that stands apart.\u003c\/p\u003e\n\u003cp data-end=\"1041\" data-start=\"983\"\u003e\u003cstrong data-end=\"992\" data-start=\"983\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"995\" data-start=\"992\"\u003eBite-sized, approx. 3 cm each (heart-shaped)\u003c\/p\u003e\n\u003cp data-end=\"1099\" data-start=\"1043\"\u003e\u003cstrong data-end=\"1054\" data-start=\"1043\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"1057\" data-start=\"1054\"\u003e100 g \u003c\/p\u003e\n\u003cp data-end=\"1128\" data-start=\"1101\"\u003e\u003cstrong data-end=\"1111\" data-start=\"1101\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"1114\" data-start=\"1111\"\u003eHeart-shaped\u003c\/p\u003e\n\u003cp data-end=\"1180\" data-start=\"1130\"\u003e\u003cstrong data-end=\"1141\" data-start=\"1130\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"1144\" data-start=\"1141\"\u003eLight grey with natural clay tones\u003c\/p\u003e\n\u003cp data-end=\"1301\" data-start=\"1182\"\u003e\u003cstrong data-end=\"1194\" data-start=\"1182\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"1197\" data-start=\"1194\"\u003eCrisp exterior, breaks into slightly sticky chew with crispy granule crunches; mineral-rich and earthy\u003c\/p\u003e\n\u003cp data-end=\"1361\" data-start=\"1303\"\u003e\u003cstrong data-end=\"1321\" data-start=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1324\" data-start=\"1321\"\u003e3 – Medium crunch with chewy finish\u003c\/p\u003e\n\u003cp data-end=\"1491\" data-start=\"1363\"\u003e\u003cstrong data-end=\"1381\" data-start=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1384\" data-start=\"1381\"\u003eStrong petrichor and damp basement notes; cementy, earthy, and mineral-rich with fresh rain-on-soil tones\u003c\/p\u003e\n\u003cp data-end=\"1563\" data-start=\"1493\"\u003e\u003cstrong data-end=\"1509\" data-start=\"1493\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eRose, Elephant, and Swan clay powders with crumbs\u003c\/p\u003e\n\u003cp data-end=\"1597\" data-start=\"1565\"\u003e\u003cstrong data-end=\"1587\" data-start=\"1565\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1590\" data-start=\"1587\"\u003eIndia\u003c\/p\u003e\n\u003cp data-end=\"1624\" data-start=\"1599\"\u003e\u003cstrong data-end=\"1610\" data-start=\"1599\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-end=\"1613\" data-start=\"1610\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-end=\"1954\" data-start=\"1626\"\u003e\u003cstrong data-end=\"1655\" data-start=\"1626\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1658\" data-start=\"1655\"\u003ePetrichor Overload is inspired by India’s heritage of grey clays renowned for their mineral strength and earthy depth. By blending multiple classic powders, this treat intensifies the rain-soaked, basementy petrichor essence — offering an elevated twist on the traditional grey clay experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52431670182215,"sku":"0405090118","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0489c45c-fa2d-4dd7-8209-c5cd1f4a0000.png?v=1759143123"},{"product_id":"mixed-nakumatt-treates-x8-edible-clay-treats-for-pica","title":"Grey Mixed Nakumatt Treats (x8) - Edible clay treats for Pica","description":"\u003cp data-start=\"106\" data-end=\"505\"\u003eMixed Nakumatt Treats (Grey) bring together the full character of India’s most beloved clay — Nakumatt — in four distinct forms: Half Roasted, Full Roasted, Non-Roasted, and Red. This curated mix celebrates the variety of textures and flavours Nakumatt is known for, pressed into neat bite-sized pieces that are perfect for collectors who crave the earthy, mineral-rich satisfaction of grey clays.\u003c\/p\u003e\n\u003cp data-start=\"507\" data-end=\"938\"\u003eEach piece has a crisp exterior that breaks down into a slightly sticky chew, punctuated by crispy granule crunches. The flavour profile is unmistakably cementy, with strong petrichor tones, damp basement earthiness, and that grounding freshness of rain-soaked soil. This mix balances the smoky depth of roasted clays with the clean, dusty richness of non-roasted varieties, offering a rounded grey-clay experience in every bite.\u003c\/p\u003e\n\u003cp data-start=\"940\" data-end=\"985\"\u003e\u003cstrong data-start=\"940\" data-end=\"949\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eBite-sized, approx. 2.5 cm each\u003c\/p\u003e\n\u003cp data-start=\"987\" data-end=\"1027\"\u003e\u003cstrong data-start=\"987\" data-end=\"998\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"998\" data-end=\"1001\"\u003eApprox. 150 g (8 pieces)\u003c\/p\u003e\n\u003cp data-start=\"1029\" data-end=\"1080\"\u003e\u003cstrong data-start=\"1029\" data-end=\"1039\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1039\" data-end=\"1042\"\u003eVaries; current batch is coin-shaped\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1132\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1093\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1093\" data-end=\"1096\"\u003eLight grey with natural clay tones\u003c\/p\u003e\n\u003cp data-start=\"1134\" data-end=\"1253\"\u003e\u003cstrong data-start=\"1134\" data-end=\"1146\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eCrisp exterior, breaks into crispy granule crunches that is typical of nakumatt. Crumbly with no stick. Dusty, buttery soft breakdown.\u003c\/p\u003e\n\u003cp data-start=\"1255\" data-end=\"1313\"\u003e\u003cstrong data-start=\"1255\" data-end=\"1273\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1273\" data-end=\"1276\"\u003e3 – Medium crunch with chewy finish\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1443\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1333\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1333\" data-end=\"1336\"\u003eStrong petrichor and damp basement notes; cementy, earthy, and mineral-rich with fresh rain-on-soil and very slight metallic, iron-rich tones from the red nakumatt\u003c\/p\u003e\n\u003cp data-start=\"1445\" data-end=\"1538\"\u003e\u003cstrong data-start=\"1445\" data-end=\"1461\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1461\" data-end=\"1464\"\u003eBlend of Half Roasted, Full Roasted, Non-Roasted, and Red Nakumatt clays\u003c\/p\u003e\n\u003cp data-start=\"1540\" data-end=\"1572\"\u003e\u003cstrong data-start=\"1540\" data-end=\"1562\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1562\" data-end=\"1565\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1574\" data-end=\"1599\"\u003e\u003cstrong data-start=\"1574\" data-end=\"1585\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1585\" data-end=\"1588\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1601\" data-end=\"2002\"\u003e\u003cstrong data-start=\"1601\" data-end=\"1630\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1630\" data-end=\"1633\"\u003eNakumatt clays are a cornerstone of India’s edible clay traditions, known for their cement-like bite, earthy depth, and versatility across roasted and natural forms. Mixed Nakumatt Treats bring these varieties together in one batch, offering a layered experience that captures both the smoky intensity of roasted clays and the clean freshness of non-roasted Nakumatt.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52433790533959,"sku":"050292","price":7.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6811acfb-2403-4f2d-b7aa-250dc67067b0.png?v=1759155824"},{"product_id":"almond-treats","title":"Almond Treats - Cementy, nutty Indian clay treats","description":"\u003cp data-start=\"91\" data-end=\"473\"\u003eAlmond Treats (x6) are delicate, star-shaped clay pieces crafted from pure almond clay powder with added crumbs for texture. Light grey in colour and beautifully moulded, these treats offer a soft, dry, crumbly crunch that melts into a powdery paste with no grit. The texture is clean and sunbaked, never sticky, making them an easy and enjoyable chew.\u003c\/p\u003e\n\u003cp data-start=\"475\" data-end=\"820\"\u003eFlavour-wise, Almond Treats lean cementy with a gentle nutty undertone, balanced by earthy basement dampness when moistened. Notes of fresh spring water and faint dust aromas round off the profile, creating a beginner-friendly yet deeply satisfying clay experience. Perfect for those who crave the cement–dirt combo in a clean, crumbly format.\u003c\/p\u003e\n\u003cp data-start=\"822\" data-end=\"853\"\u003e\u003cstrong data-start=\"822\" data-end=\"831\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"831\" data-end=\"834\"\u003eApprox. 3 cm each\u003c\/p\u003e\n\u003cp data-start=\"904\" data-end=\"936\"\u003e\u003cstrong data-start=\"904\" data-end=\"914\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"914\" data-end=\"917\"\u003eVaries by batch - Six-pointed stars or cylinders\u003c\/p\u003e\n\u003cp data-start=\"938\" data-end=\"964\"\u003e\u003cstrong data-start=\"938\" data-end=\"949\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eLight grey\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1032\"\u003e\u003cstrong data-start=\"966\" data-end=\"978\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"978\" data-end=\"981\"\u003eSoft, dry, crumbly, sunbaked; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1034\" data-end=\"1099\"\u003e\u003cstrong data-start=\"1034\" data-end=\"1052\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1052\" data-end=\"1055\"\u003e3 – Solid crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1101\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1119\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1119\" data-end=\"1122\"\u003eCementy and earthy with nutty undertones, basement dampness, fresh spring water tones, and a faint dusty aroma when wet\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1301\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1261\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1261\" data-end=\"1264\"\u003e100% Almond clay powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1335\"\u003e\u003cstrong data-start=\"1303\" data-end=\"1325\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1362\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1348\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1348\" data-end=\"1351\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1364\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1364\" data-end=\"1393\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1393\" data-end=\"1396\"\u003eAlmond clay is a prized Indian variety known for its sun-dried smoothness, cement-like flavour, and subtle nutty depth. These star-shaped treats celebrate traditional clay snacking in a beginner-friendly format, offering a clean crunch with earthy tones and fresh mineral character.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100","offer_id":53108779974983,"sku":"04050900952","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"110","offer_id":53108779942215,"sku":"0405090095","price":6.59,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Almond_Treats_1.png?v=1774147446"},{"product_id":"all-greys-treats-x4-edible-clay-treats-for-pica","title":"\"All Greys\" Treats - Exclusive to ECUK - Edible clay treats for Pica","description":"\u003cp data-start=\"89\" data-end=\"558\"\u003eAll-Greys Treats (x4) bring together the full spectrum of India’s grey clays in one compact set of bite-sized pieces. Each batch is handmade from an evolving mix of dark and light greys — including varieties such as Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball, and Non-Roasted Nakumatt, with plenty of mixed crumbs for added texture. Current batches feature neat cylindrical shapes, though shapes may vary depending on availability.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"1002\"\u003eThese treats carry the classic cementy earthiness and mineral depth that grey clay lovers crave. The crunch is medium and satisfying, breaking down into a soft, powdery chew with no grit or stickiness. With damp basement notes, fresh rain-on-soil tones, and that unmistakable cement-like bite, All-Greys offer a pure and atmospheric clay experience — with each batch bringing subtle variations in flavour and texture depending on the blend.\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1049\"\u003e\u003cstrong data-start=\"1004\" data-end=\"1013\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eBite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"1051\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1051\" data-end=\"1062\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003eApprox. 90-100 g (4 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1158\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eCylindrical (current batch, may vary)\u003c\/p\u003e\n\u003cp data-start=\"1160\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1160\" data-end=\"1171\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1171\" data-end=\"1174\"\u003eLight grey with natural darker tones\u003c\/p\u003e\n\u003cp data-start=\"1214\" data-end=\"1303\"\u003e\u003cstrong data-start=\"1214\" data-end=\"1226\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eSoft, dry, crumbly, sunbaked; smooth powdery finish, no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1305\" data-end=\"1371\"\u003e\u003cstrong data-start=\"1305\" data-end=\"1323\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e3 – Medium crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1373\" data-end=\"1507\"\u003e\u003cstrong data-start=\"1373\" data-end=\"1391\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1391\" data-end=\"1394\"\u003eClassic grey cement flavour, mineral-rich earthiness, basement dampness, and fresh rain-on-soil petrichor tones. I get a real sense of vibuthi too for those familiar.\u003c\/p\u003e\n\u003cp data-start=\"1509\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1525\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1525\" data-end=\"1528\"\u003eBlend of Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball, and Non-Roasted Nakumatt with assorted grey clay crumbs\u003c\/p\u003e\n\u003cp data-start=\"1652\" data-end=\"1684\"\u003e\u003cstrong data-start=\"1652\" data-end=\"1674\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1674\" data-end=\"1677\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1686\" data-end=\"1711\"\u003e\u003cstrong data-start=\"1686\" data-end=\"1697\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1697\" data-end=\"1700\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1713\" data-end=\"2037\"\u003e\u003cstrong data-start=\"1713\" data-end=\"1742\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1742\" data-end=\"1745\"\u003eGrey clays have long been cherished across India for their mineral-heavy, cementy depth and refreshing rain-soaked aromas. All-Greys Treats combine multiple regional varieties into one set, showcasing the diversity and subtle flavour shifts of grey clays in a convenient, bite-sized format.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52434870993223,"sku":"0405090112","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1cde6648-f3a9-4fa6-8a0b-7528f1319769.png?v=1759160098"},{"product_id":"megan-soft-treats","title":"Megan Soft Treats - Cementy Indian Clay treats","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 21px;\"\u003eProduct Overview\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"188\" data-start=\"166\" data-section-id=\"q38yvi\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMegan Soft Treats are delicate, hand-shaped clay bites crafted from 100% Megan Soft clay powder, designed for enthusiasts who prefer a softer, chalkier chew. Each pack contains eight bite-sized pieces in assorted floral shapes — roses, blossoms, and more — combining visual charm with a gentle, satisfying crunch. The soft, sunbaked texture breaks down smoothly into a powdery chew, occasionally revealing harder granulates that provide a playful surprise without any grit or stickiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1145\" data-start=\"681\"\u003eFlavour-wise, Megan Soft Treats capture the unmistakable essence of classic grey clays. Strong cement-like tones blend with deep, damp basement aromas and fresh rain-soaked soil petrichor. When wet, the taste intensifies into wet concrete notes with subtle AC-duct hints — earthy, mineral-rich, and satisfyingly bold. These treats offer a refined balance of softness and crunch, perfect for fans of drywall-like chalkiness seeking a nuanced grey clay experience.\u003c\/p\u003e\n\u003chr data-end=\"1150\" data-start=\"1147\"\u003e\n\u003ch2 data-end=\"1172\" data-start=\"1152\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"1304\" data-start=\"1173\"\u003eSoft, dry, crumbly, sunbaked; smooth, powdery finish with occasional harder granulates; non-gritty, slightly sticky but not gummy\u003c\/p\u003e\n\u003ch2 data-end=\"1323\" data-start=\"1306\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1456\" data-start=\"1324\"\u003eCementy and earthy with wet concrete notes; mineral-rich basement tones; dusty, drywall-like flavour; faint AC-duct hints when wet\u003c\/p\u003e\n\u003ch2 data-end=\"1477\" data-start=\"1458\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1646\" data-start=\"1478\"\u003eHand-shaped, floral bite-sized pieces; soft chew with medium crunch; subtle surprises from harder granulates; perfect for mindful clay tasting and texture exploration\u003c\/p\u003e\n\u003ch2 data-end=\"1664\" data-start=\"1648\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1853\" data-start=\"1665\"\u003e\n\u003cli data-end=\"1714\" data-start=\"1665\" data-section-id=\"q0nsjb\"\u003e\n\u003cp data-end=\"1714\" data-start=\"1667\"\u003eSoft, chalky texture ideal for gentle chewing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1763\" data-start=\"1715\" data-section-id=\"y9vjpy\"\u003e\n\u003cp data-end=\"1763\" data-start=\"1717\"\u003eHand-shaped, visually appealing floral forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1804\" data-start=\"1764\" data-section-id=\"1ooqru6\"\u003e\n\u003cp data-end=\"1804\" data-start=\"1766\"\u003eSmooth, non-gritty powdery breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1853\" data-start=\"1805\" data-section-id=\"10swm91\"\u003e\n\u003cp data-end=\"1853\" data-start=\"1807\"\u003eClassic grey clay flavour with cementy depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1858\" data-start=\"1855\"\u003e\n\u003ch2 data-end=\"1879\" data-start=\"1860\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2847\" data-start=\"1880\"\u003e\n\u003cli data-end=\"1925\" data-start=\"1880\" data-section-id=\"nvxihg\"\u003e\n\u003cp data-end=\"1925\" data-start=\"1882\"\u003e\u003cstrong data-end=\"1891\" data-start=\"1882\"\u003eSize:\u003c\/strong\u003e Bite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1954\" data-start=\"1926\" data-section-id=\"ezs0b2\"\u003e\n\u003cp data-end=\"1954\" data-start=\"1928\"\u003e\u003cstrong data-end=\"1939\" data-start=\"1928\"\u003eWeight:\u003c\/strong\u003e Approx. 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1996\" data-start=\"1955\" data-section-id=\"1yacfv5\"\u003e\n\u003cp data-end=\"1996\" data-start=\"1957\"\u003e\u003cstrong data-end=\"1967\" data-start=\"1957\"\u003eShape:\u003c\/strong\u003e Assorted flowers and roses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2049\" data-start=\"1997\" data-section-id=\"1pd0k1i\"\u003e\n\u003cp data-end=\"2049\" data-start=\"1999\"\u003e\u003cstrong data-end=\"2010\" data-start=\"1999\"\u003eColour:\u003c\/strong\u003e Light grey with darker natural tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2192\" data-start=\"2050\" data-section-id=\"1md2y3l\"\u003e\n\u003cp data-end=\"2192\" data-start=\"2052\"\u003e\u003cstrong data-end=\"2064\" data-start=\"2052\"\u003eTexture:\u003c\/strong\u003e Soft, dry, crumbly, sunbaked; smooth powdery finish with occasional harder granulates; no grit, slightly sticky but not gummy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2257\" data-start=\"2193\" data-section-id=\"11ef34p\"\u003e\n\u003cp data-end=\"2257\" data-start=\"2195\"\u003e\u003cstrong data-end=\"2213\" data-start=\"2195\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with soft, powdery chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2470\" data-start=\"2258\" data-section-id=\"zzfqfc\"\u003e\n\u003cp data-end=\"2470\" data-start=\"2260\"\u003e\u003cstrong data-end=\"2278\" data-start=\"2260\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and earthy with strong wet concrete notes; mineral-rich basement tones; dusty, drywall-like flavour with faint AC-duct hints when wet; soft crumble with occasional harder granulates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2519\" data-start=\"2471\" data-section-id=\"1pfb9w2\"\u003e\n\u003cp data-end=\"2519\" data-start=\"2473\"\u003e\u003cstrong data-end=\"2489\" data-start=\"2473\"\u003eIngredients:\u003c\/strong\u003e 100% Megan Soft Clay Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2552\" data-start=\"2520\" data-section-id=\"1ajyefg\"\u003e\n\u003cp data-end=\"2552\" data-start=\"2522\"\u003e\u003cstrong data-end=\"2544\" data-start=\"2522\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2578\" data-start=\"2553\" data-section-id=\"1485r2i\"\u003e\n\u003cp data-end=\"2578\" data-start=\"2555\"\u003e\u003cstrong data-end=\"2566\" data-start=\"2555\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2847\" data-start=\"2579\" data-section-id=\"b5l02o\"\u003e\n\u003cp data-end=\"2847\" data-start=\"2581\"\u003e\u003cstrong data-end=\"2610\" data-start=\"2581\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Megan Soft is a highly regarded grey clay variety in India’s edible clay tradition, prized for its chalky, cement-like taste and smooth powdery breakdown. These hand-shaped treats honour that heritage in an artisanal, bite-sized form.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52437934997831,"sku":"0405090119","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_ea148aeb-50c3-4028-a80d-50af0944805e.png?v=1759167846"},{"product_id":"blackurrants-treats-edible-clay-treats-for-pica","title":"Blackurrants Treats - Smoky Indian clay treats","description":"\u003cp data-start=\"74\" data-end=\"424\"\u003eBlackcurrants are rich, smoke-forward clay treats made with a bold blend of Dryfruit, Black Hall, and Magmitti smoky clays. Available in two sizes — bite-sized broken pieces or full 5 cm cookies — these dark delights are a favourite amongst Rose Clay customers, celebrated for their deep roasted flavours and smooth texture.\u003c\/p\u003e\n\u003cp data-start=\"426\" data-end=\"916\"\u003eEach piece is soft, crumbly, and sunbaked with a powdery finish that melts into a gentle chew. Crumbs are included for that extra crunch, and occasional harder granulates add variety without grit or stickiness. The flavour profile is strikingly smoky with petrol-like notes from Dryfruit clay, roasted undertones, and the signature dusty smoothness of Magmitti. When wet, they release an aroma reminiscent of rain hitting hot cement — a sensory burst for serious clay lovers.\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"1035\"\u003eIf you’re a fan of Black Candy or Black Candy Crackers, these Blackcurrants will quickly become your new favourite.\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1133\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1046\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1046\" data-end=\"1049\"\u003eTwo sizes available — broken bite-sized pieces or full cookies (approx. 5 cm each)\u003c\/p\u003e\n\u003cp data-start=\"1135\" data-end=\"1186\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1146\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eOptions: 100 g broken or 2x cookies (approx 65-75g)\u003c\/p\u003e\n\u003cp data-start=\"1188\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1188\" data-end=\"1198\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1198\" data-end=\"1201\"\u003eVaries (mostly heart-shaped)\u003c\/p\u003e\n\u003cp data-start=\"1233\" data-end=\"1259\"\u003e\u003cstrong data-start=\"1233\" data-end=\"1244\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1244\" data-end=\"1247\"\u003eDeep black\u003c\/p\u003e\n\u003cp data-start=\"1261\" data-end=\"1418\"\u003e\u003cstrong data-start=\"1261\" data-end=\"1273\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1273\" data-end=\"1276\"\u003eSoft, dry, crumbly, sunbaked; smooth powdery finish with occasional harder granulates; includes crumbs for extra crunch; non-sticky, no grit\u003c\/p\u003e\n\u003cp data-start=\"1420\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1420\" data-end=\"1438\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1438\" data-end=\"1441\"\u003e3 – Medium crunch with soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1486\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1486\" data-end=\"1504\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1504\" data-end=\"1507\"\u003eStrong smoky and roasted tones; cementy, dusty, and mineral-rich; petrol\/gasoline notes from Dryfruit clay; aroma of rain on hot cement when wet; smooth, non-sticky finish\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1758\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1698\" data-end=\"1701\"\u003eBlend of Dryfruit, Black Hall, and Magmitti smoky clays\u003c\/p\u003e\n\u003cp data-start=\"1760\" data-end=\"1792\"\u003e\u003cstrong data-start=\"1760\" data-end=\"1782\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1782\" data-end=\"1785\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1794\" data-end=\"1819\"\u003e\u003cstrong data-start=\"1794\" data-end=\"1805\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1805\" data-end=\"1808\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1821\" data-end=\"2119\"\u003e\u003cstrong data-start=\"1821\" data-end=\"1850\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1850\" data-end=\"1853\"\u003eCrafted from renowned Indian smoky clays, Blackcurrants are a modern twist on classic roasted blends. Their distinctive flavour layers and crumbly-smooth texture honour traditional geophagy practices while delivering a bold experience for today’s clay enthusiasts.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies (approx. 75g)","offer_id":52438002925895,"sku":"0405090096","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"Broken Cookies (100g)","offer_id":52438002958663,"sku":"04050900962","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_8d53d7c8-b9cf-4fa9-8042-f18a54463c37.png?v=1759172072"},{"product_id":"all-blacks-treats-edible-clay-treats-for-pica","title":"'All Blacks' Treats - Exclusive to ECUK - Indian smoky clay treats","description":"\u003cp data-start=\"82\" data-end=\"609\"\u003e'All Blacks' Treats are bold, moody clay indulgences crafted from a powerful medley of India’s finest smoky clays. Made with a curated blend that includes Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted and Full Roasted Nakumatt, Black Star, and Coconut Smoke. Designed for those who enjoy darker, roasted clay experiences, these treats offer a mild but deeply satisfying smokiness paired with classic cementy undertones.\u003c\/p\u003e\n\u003cp data-start=\"611\" data-end=\"953\"\u003eThe pieces are dense and black in colour, with a firm bite that crumbles easily into soft, earthy fragments. Their roasted, charred profile delivers both comfort and complexity, with a smooth, non-gritty finish that makes them easy to enjoy. A perfect choice for clay lovers who want the essence of smoky Indian clays in one convenient mix.\u003c\/p\u003e\n\u003cp data-start=\"955\" data-end=\"1000\"\u003e\u003cstrong data-start=\"955\" data-end=\"964\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"964\" data-end=\"967\"\u003eBite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1050\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1013\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eApprox. 105 g (7 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"1052\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1052\" data-end=\"1062\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003eVaries (current batch: round coins)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1117\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1117\" data-end=\"1120\"\u003eDeep black with natural smoky tones\u003c\/p\u003e\n\u003cp data-start=\"1159\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1159\" data-end=\"1171\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1171\" data-end=\"1174\"\u003eFirm exterior that breaks into a soft crumble; smooth, earthy finish with no grit\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1343\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1277\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1277\" data-end=\"1280\"\u003e3 – Medium crunch with a soft, satisfying crumble once bitten\u003c\/p\u003e\n\u003cp data-start=\"1345\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1345\" data-end=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1363\" data-end=\"1366\"\u003eMildly smoked and earthy with roasted, charred flavours; cementy base with balanced roasted notes\u003c\/p\u003e\n\u003cp data-start=\"1467\" data-end=\"1663\"\u003e\u003cstrong data-start=\"1467\" data-end=\"1483\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1483\" data-end=\"1486\"\u003eBlend of Indian smoky clays including Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted Nakumatt, Full Roasted Nakumatt, Black Star, and Coconut Smoke\u003c\/p\u003e\n\u003cp data-start=\"1665\" data-end=\"1697\"\u003e\u003cstrong data-start=\"1665\" data-end=\"1687\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1687\" data-end=\"1690\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1699\" data-end=\"1724\"\u003e\u003cstrong data-start=\"1699\" data-end=\"1710\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1710\" data-end=\"1713\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1726\" data-end=\"2032\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1755\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1755\" data-end=\"1758\"\u003eInspired by India’s long history of clay roasting and blending, All Blacks Treats bring together multiple smoky varieties in one indulgent form. Their balance of earthy cement-like tones and roasted complexity reflects the layered character of India’s geophagy traditions.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52443076952391,"sku":"0405090111","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a1a6d6af-95e6-48f7-835e-e803b61b2415.png?v=1759234291"},{"product_id":"red-nak-and-dryfruit-pucks-x2-edible-clay-treats-for-pica","title":"Ember Pucks - Dryfruit and Red Nak (x2) - Smoky Iron-rich Indian clay treats","description":"\u003cp data-start=\"92\" data-end=\"449\"\u003eDryfruit and Red Nak Pucks are a bold, layered clay treat pairing the smoky depth of Dryfruit with the earthy richness of Red Nakumatt. Each portion includes two handmade pucks (approx. 100 g total), showcasing one layer of pure Dryfruit clay and another of Red Nakumatt blended with a touch of Red Khadi for its signature hue.\u003c\/p\u003e\n\u003cp data-start=\"451\" data-end=\"785\"\u003eThe combination offers a dynamic crunch — Dryfruit’s smoky, roasted character meets the cementy, mineral-packed tones of Red Nakumatt, with the Khadi adding subtle red-dirt sharpness. Expect flavours that are cement-like, earthy, and slightly petrol-like, with undertones of damp basement, hot road dust, and rain-on-soil petrichor.\u003c\/p\u003e\n\u003cp data-start=\"787\" data-end=\"1044\"\u003eDespite their bold flavour, the texture is smooth and crumbly with no grit or stickiness, breaking down into a satisfying powdery chew. These pucks are rustic, mineral-rich, and designed for clay lovers who enjoy a strong yet balanced geophagy experience.\u003c\/p\u003e\n\u003cp data-start=\"1046\" data-end=\"1095\"\u003e\u003cstrong data-start=\"1046\" data-end=\"1055\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1055\" data-end=\"1058\"\u003eApprox. 5 cm handmade layered pucks\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1145\"\u003e\u003cstrong data-start=\"1097\" data-end=\"1108\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1108\" data-end=\"1111\"\u003eApprox. 100 g (2 pucks per pack)\u003c\/p\u003e\n\u003cp data-start=\"1147\" data-end=\"1182\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1157\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1157\" data-end=\"1160\"\u003eRound, layered pucks\u003c\/p\u003e\n\u003cp data-start=\"1184\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1184\" data-end=\"1195\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1195\" data-end=\"1198\"\u003eRed-grey layers with natural clay variation\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1361\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1257\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1257\" data-end=\"1260\"\u003eMedium-hard exterior, crumbly and smooth interior; breaks down to a soft powdery paste with no grit\u003c\/p\u003e\n\u003cp data-start=\"1363\" data-end=\"1425\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1381\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1381\" data-end=\"1384\"\u003e3 – Medium crunch with a powdery finish\u003c\/p\u003e\n\u003cp data-start=\"1427\" data-end=\"1564\"\u003e\u003cstrong data-start=\"1427\" data-end=\"1445\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1445\" data-end=\"1448\"\u003eCement-like, smoky, earthy, with subtle petrol notes; red topsoil sharpness and fresh rain-on-dust petrichor tones\u003c\/p\u003e\n\u003cp data-start=\"1566\" data-end=\"1665\"\u003e\u003cstrong data-start=\"1566\" data-end=\"1582\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1582\" data-end=\"1585\"\u003eOne layer 100% Dryfruit clay; one layer Red Nakumatt with a touch of Red Khadi\u003c\/p\u003e\n\u003cp data-start=\"1667\" data-end=\"1699\"\u003e\u003cstrong data-start=\"1667\" data-end=\"1689\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1689\" data-end=\"1692\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1701\" data-end=\"1726\"\u003e\u003cstrong data-start=\"1701\" data-end=\"1712\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1712\" data-end=\"1715\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1728\" data-end=\"2068\"\u003e\u003cstrong data-start=\"1728\" data-end=\"1757\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1757\" data-end=\"1760\"\u003eThese pucks draw from Northern India’s geophagy traditions, where roasted and red clays are prized for their mineral-rich flavour and aroma. By layering Red Nakumatt and Dryfruit, they deliver a striking contrast of roasted smokiness and cementy, red-earth intensity — a rustic yet refined clay indulgence.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52445886841159,"sku":"0405090124","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_de0e7dde-ca5e-4725-b160-b049cab91775.png?v=1759258986"},{"product_id":"double-delight","title":"Double Delight (A.k.a. Grey Mantle) - Smoky Cementy Indian Clay treats","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"441\"\u003eDouble Delight Balls are a beautifully layered clay creation, bringing together the smooth mineral richness of traditional grey clays with the bold smokiness of Black Candy. Each pack includes four hand-rolled spheres, featuring a soft grey centre encased in a darker, smoke-infused outer layer. The contrast in colour and composition creates a striking two-tone treat that delivers both depth and balance in every bite.\u003c\/p\u003e\n\u003cp data-start=\"443\" data-end=\"573\"\u003eThis is a thoughtfully blended piece—designed for those who enjoy a fusion of clean, cementy profiles with a darker, roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"575\" data-end=\"578\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"580\" data-end=\"599\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"601\" data-end=\"849\"\u003eA medium, satisfying crunch on the outer shell gives way to a softer, smoother grey core. The breakdown is clean and controlled, transitioning into a paste-like consistency with no grit or crumbs. The finish is silky, light, and easy on the palate.\u003c\/p\u003e\n\u003chr data-start=\"851\" data-end=\"854\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"856\" data-end=\"872\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"874\" data-end=\"1136\"\u003eA balanced combination of earthy grey clay freshness and smoky Black Candy intensity. Expect cement-like notes, mineral richness, and subtle basement undertones, lifted by a gentle roasted smokiness. The aroma carries both clean earth and a soft, charred warmth.\u003c\/p\u003e\n\u003chr data-start=\"1138\" data-end=\"1141\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1143\" data-end=\"1161\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1163\" data-end=\"1416\"\u003eEach ball offers a layered, two-stage experience—starting with a crisp outer bite, followed by a smooth, melt-like centre. The interplay between smoky coating and fresh grey core creates a well-rounded, evolving flavour journey ideal for slow enjoyment.\u003c\/p\u003e\n\u003chr data-start=\"1418\" data-end=\"1421\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1423\" data-end=\"1438\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1440\" data-end=\"1681\"\u003e\n\u003cli data-section-id=\"81875s\" data-start=\"1440\" data-end=\"1502\"\u003eDual-layer design with grey centre and smoky outer coating\u003c\/li\u003e\n\u003cli data-section-id=\"1gnquji\" data-start=\"1503\" data-end=\"1551\"\u003eMedium crunch with smooth, paste-like finish\u003c\/li\u003e\n\u003cli data-section-id=\"ffubrj\" data-start=\"1552\" data-end=\"1597\"\u003eBalanced earthy and smoky flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"11sq8gs\" data-start=\"1598\" data-end=\"1638\"\u003eClean texture with no grit or crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"s03ca8\" data-start=\"1639\" data-end=\"1681\"\u003eBite-sized spheres for easy portioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1683\" data-end=\"1686\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1688\" data-end=\"1706\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1708\" data-end=\"2636\"\u003e\n\u003cli data-section-id=\"5v36qt\" data-start=\"1708\" data-end=\"1743\"\u003e\n\u003cstrong data-start=\"1710\" data-end=\"1719\"\u003eSize:\u003c\/strong\u003e Approx. 2 cm per ball\u003c\/li\u003e\n\u003cli data-section-id=\"1v2rc8p\" data-start=\"1744\" data-end=\"1790\"\u003e\n\u003cstrong data-start=\"1746\" data-end=\"1757\"\u003eWeight:\u003c\/strong\u003e Up to 110g (4 pieces per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1t2avg9\" data-start=\"1791\" data-end=\"1833\"\u003e\n\u003cstrong data-start=\"1793\" data-end=\"1803\"\u003eShape:\u003c\/strong\u003e Round, double-layered balls\u003c\/li\u003e\n\u003cli data-section-id=\"1lf6lln\" data-start=\"1834\" data-end=\"1891\"\u003e\n\u003cstrong data-start=\"1836\" data-end=\"1847\"\u003eColour:\u003c\/strong\u003e Dark grey exterior with light grey centre\u003c\/li\u003e\n\u003cli data-section-id=\"96oe1t\" data-start=\"1892\" data-end=\"1955\"\u003e\n\u003cstrong data-start=\"1894\" data-end=\"1906\"\u003eTexture:\u003c\/strong\u003e Medium crunch with smooth, grit-free breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"100qw8z\" data-start=\"1956\" data-end=\"2017\"\u003e\n\u003cstrong data-start=\"1958\" data-end=\"1976\"\u003eCrunch factor:\u003c\/strong\u003e 3 – balanced crunch with a soft finish\u003c\/li\u003e\n\u003cli data-section-id=\"100yc47\" data-start=\"2018\" data-end=\"2092\"\u003e\n\u003cstrong data-start=\"2020\" data-end=\"2038\"\u003eTaste profile:\u003c\/strong\u003e Cementy, earthy, mineral-rich with smoky undertones\u003c\/li\u003e\n\u003cli data-section-id=\"trzrns\" data-start=\"2093\" data-end=\"2219\"\u003e\n\u003cstrong data-start=\"2095\" data-end=\"2111\"\u003eIngredients:\u003c\/strong\u003e Grey Candy (assorted grey clays) coated in Black Candy blend (Dryfruit, Magmitti, Fully Roasted Nakumatt)\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2220\" data-end=\"2252\"\u003e\n\u003cstrong data-start=\"2222\" data-end=\"2244\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2253\" data-end=\"2278\"\u003e\n\u003cstrong data-start=\"2255\" data-end=\"2266\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"fh5e71\" data-start=\"2279\" data-end=\"2636\"\u003e\n\u003cstrong data-start=\"2281\" data-end=\"2310\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by India’s diverse geophagic traditions, Double Delight Balls combine the clean, mineral-forward qualities of grey clays with the bold, roasted depth of smoked Black Candy blends. This layered approach reflects a modern take on traditional clay preparation, offering both contrast and harmony in texture and flavour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2638\" data-end=\"2641\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2643\" data-end=\"2656\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2658\" data-end=\"3003\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52460530925895,"sku":"0405090122","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_480e0465-6d6f-4b17-97ee-bc8c5655dfe0.png?v=1759436750"},{"product_id":"black-slate-balls","title":"Black Slate Balls with crumbs - Shale Stone treats for Pica\/Geophagia","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"0\" data-end=\"22\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"23\" data-end=\"431\"\u003eBlack Slate Balls are bold, mineral-rich clay treats crafted from 100% black slate powder with the addition of natural crumbs for subtle texture contrast. Hand-formed into compact spheres, each piece showcases deep charcoal to slate-black tones with a naturally smooth, slightly rustic finish. Visually striking and satisfyingly tactile, they offer a grounded, moody clay experience from the very first bite.\u003c\/p\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"433\" data-end=\"455\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"456\" data-end=\"710\"\u003eThese balls deliver a gentle initial bite before quickly breaking down into a soft, dry crumble. The texture transforms into a smooth, powdery paste with no grit, while the added crumbs introduce light bursts of crunch that elevate the overall mouthfeel.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"712\" data-end=\"731\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"732\" data-end=\"996\"\u003eExpect a distinctly cement-like, mineral-heavy profile layered with dusty asphalt notes, damp basement earthiness, and a subtle smokiness typical of dark slate clays. When moistened, the flavour deepens into rich, earthy tones with a lingering, atmospheric finish.\u003c\/p\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"998\" data-end=\"1019\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1020\" data-end=\"1278\"\u003eBlack Slate Balls are ideal for those drawn to darker, more grounding clay profiles. The combination of soft crumble and light crunch makes them both easy to enjoy and deeply satisfying, offering a clean, refined slate experience with added texture interest.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1280\" data-end=\"1298\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1299\" data-end=\"1490\"\u003e\n\u003cli data-section-id=\"1mjbzmr\" data-start=\"1299\" data-end=\"1341\"\u003eMade from 100% black slate clay powder\u003c\/li\u003e\n\u003cli data-section-id=\"1yvqu7f\" data-start=\"1342\" data-end=\"1378\"\u003eHand-rolled into compact spheres\u003c\/li\u003e\n\u003cli data-section-id=\"20fsvp\" data-start=\"1379\" data-end=\"1408\"\u003eSmooth, grit-free crumble\u003c\/li\u003e\n\u003cli data-section-id=\"ub9ytr\" data-start=\"1409\" data-end=\"1441\"\u003eSubtle crunchy crumb accents\u003c\/li\u003e\n\u003cli data-section-id=\"1galvv\" data-start=\"1442\" data-end=\"1490\"\u003eDeep, smoky and mineral-rich flavour profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1492\" data-end=\"1513\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1514\" data-end=\"2313\"\u003e\n\u003cli data-section-id=\"kwfuaz\" data-start=\"1514\" data-end=\"1548\"\u003e\n\u003cstrong data-start=\"1516\" data-end=\"1525\"\u003eSize:\u003c\/strong\u003e Approx. 2 cm spheres\u003c\/li\u003e\n\u003cli data-section-id=\"1u967ns\" data-start=\"1549\" data-end=\"1571\"\u003e\n\u003cstrong data-start=\"1551\" data-end=\"1562\"\u003eWeight:\u003c\/strong\u003e Varies\u003c\/li\u003e\n\u003cli data-section-id=\"1cwgvou\" data-start=\"1572\" data-end=\"1600\"\u003e\n\u003cstrong data-start=\"1574\" data-end=\"1584\"\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/li\u003e\n\u003cli data-section-id=\"1x89cel\" data-start=\"1601\" data-end=\"1650\"\u003e\n\u003cstrong data-start=\"1603\" data-end=\"1614\"\u003eColour:\u003c\/strong\u003e Charcoal grey to deep slate black\u003c\/li\u003e\n\u003cli data-section-id=\"10gg8py\" data-start=\"1651\" data-end=\"1748\"\u003e\n\u003cstrong data-start=\"1653\" data-end=\"1665\"\u003eTexture:\u003c\/strong\u003e Soft, dry crumble with powdery paste; smooth with crunchy crumb accents; no grit\u003c\/li\u003e\n\u003cli data-section-id=\"x0sepp\" data-start=\"1749\" data-end=\"1805\"\u003e\n\u003cstrong data-start=\"1751\" data-end=\"1769\"\u003eCrunch factor:\u003c\/strong\u003e 2 – soft bites with quick crumble\u003c\/li\u003e\n\u003cli data-section-id=\"1yil8zs\" data-start=\"1806\" data-end=\"1937\"\u003e\n\u003cstrong data-start=\"1808\" data-end=\"1826\"\u003eTaste profile:\u003c\/strong\u003e Cement-like, dusty, mineral-rich with asphalt and smoky slate tones; damp basement and earthy depth when wet\u003c\/li\u003e\n\u003cli data-section-id=\"1an8fpq\" data-start=\"1938\" data-end=\"1999\"\u003e\n\u003cstrong data-start=\"1940\" data-end=\"1956\"\u003eIngredients:\u003c\/strong\u003e 100% black slate clay powder with crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2000\" data-end=\"2032\"\u003e\n\u003cstrong data-start=\"2002\" data-end=\"2024\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2033\" data-end=\"2058\"\u003e\n\u003cstrong data-start=\"2035\" data-end=\"2046\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"1hiqakl\" data-start=\"2059\" data-end=\"2313\"\u003e\n\u003cstrong data-start=\"2061\" data-end=\"2090\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s long-standing geophagic traditions, slate-based clays are prized for their deep mineral character and grounding flavour. This variation highlights that heritage through a smoother, crumb-enhanced texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2315\" data-end=\"2331\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2332\" data-end=\"2677\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly\u003c\/em\u003e.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 65g","offer_id":53571279978823,"sku":"04050901001","price":3.9,"currency_code":"GBP","in_stock":false},{"title":"Up to 110g","offer_id":53571280011591,"sku":"04050901002","price":6.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_d38c64a8-34d2-4e5d-ad62-24626d37a134.png?v=1759439134"},{"product_id":"red-balls-covered-in-cemented-clays-x4-edible-clay-treats-for-pica","title":"\"Earth's Core\" - Red Balls covered in Cementy Clays (x3) - Edible clay treats for Pica","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"100\" data-end=\"119\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"121\" data-end=\"402\"\u003eEarth’s Core is a visually striking clay creation that plays with contrast, depth, and layered experience. Each sphere reveals a bold transformation—from a smooth, cement-toned exterior to a rich, fiery red centre—bringing together two distinct clay profiles in one cohesive piece.\u003c\/p\u003e\n\u003cp data-start=\"404\" data-end=\"729\"\u003eCrafted using traditional Indian clays, the inner core blends Red Khadi, Red Nakumatt, and natural red earths, offering an iron-rich, mineral-forward flavour with a warm, earthy depth. This vibrant centre is carefully encased in soft grey clays, delivering a dusty, cement-like outer layer that balances the intensity within.\u003c\/p\u003e\n\u003cp data-start=\"731\" data-end=\"888\"\u003eDesigned for those who enjoy contrast in both texture and flavour, Earth’s Core offers a sensory journey from muted mineral tones to bold red earth richness.\u003c\/p\u003e\n\u003chr data-start=\"890\" data-end=\"893\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"895\" data-end=\"914\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"916\" data-end=\"1081\"\u003eA medium crunch that breaks cleanly before softening into a dry, powdery paste. The texture remains smooth throughout, with subtle crunchy crumb accents and no grit.\u003c\/p\u003e\n\u003chr data-start=\"1083\" data-end=\"1086\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1088\" data-end=\"1104\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1106\" data-end=\"1278\"\u003eCementy and dusty on the outside, transitioning into a deeper iron-rich earthiness at the centre. Notes of mineral warmth and red clay richness develop as the layers blend.\u003c\/p\u003e\n\u003chr data-start=\"1280\" data-end=\"1283\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1285\" data-end=\"1303\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1305\" data-end=\"1588\"\u003eEach sphere delivers a layered experience—starting with a gentle, cement-like bite before revealing the bold, red mineral core. The shift in flavour and texture makes every piece feel dynamic and satisfying, ideal for those who appreciate depth and contrast in their clay selections.\u003c\/p\u003e\n\u003chr data-start=\"1590\" data-end=\"1593\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1595\" data-end=\"1610\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1612\" data-end=\"1881\"\u003e\n\u003cli data-section-id=\"smc59v\" data-start=\"1612\" data-end=\"1669\"\u003eDual-layer clay composition with contrasting flavours\u003c\/li\u003e\n\u003cli data-section-id=\"1dh8jn3\" data-start=\"1670\" data-end=\"1716\"\u003eIron-rich red clay core with mineral depth\u003c\/li\u003e\n\u003cli data-section-id=\"45jumv\" data-start=\"1717\" data-end=\"1767\"\u003eSmooth grey outer shell with cement-like notes\u003c\/li\u003e\n\u003cli data-section-id=\"1li612p\" data-start=\"1768\" data-end=\"1804\"\u003eMedium crunch with clean crumble\u003c\/li\u003e\n\u003cli data-section-id=\"1ryam4k\" data-start=\"1805\" data-end=\"1834\"\u003eGrit-free, powdery finish\u003c\/li\u003e\n\u003cli data-section-id=\"dp1pp0\" data-start=\"1835\" data-end=\"1881\"\u003eHandcrafted using traditional Indian clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1883\" data-end=\"1886\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1888\" data-end=\"1906\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1908\" data-end=\"2689\"\u003e\n\u003cli data-section-id=\"zd3i1r\" data-start=\"1908\" data-end=\"1945\"\u003e\n\u003cstrong data-start=\"1910\" data-end=\"1919\"\u003eSize:\u003c\/strong\u003e Approx. 2 cm per sphere\u003c\/li\u003e\n\u003cli data-section-id=\"9i1w6\" data-start=\"1946\" data-end=\"1994\"\u003e\n\u003cstrong data-start=\"1948\" data-end=\"1959\"\u003eWeight:\u003c\/strong\u003e Approx. 95 g (3 pieces per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1cwgvou\" data-start=\"1995\" data-end=\"2023\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2007\"\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/li\u003e\n\u003cli data-section-id=\"kquh5i\" data-start=\"2024\" data-end=\"2082\"\u003e\n\u003cstrong data-start=\"2026\" data-end=\"2037\"\u003eColour:\u003c\/strong\u003e Light grey exterior with rich red interior\u003c\/li\u003e\n\u003cli data-section-id=\"hyoxtm\" data-start=\"2083\" data-end=\"2185\"\u003e\n\u003cstrong data-start=\"2085\" data-end=\"2097\"\u003eTexture:\u003c\/strong\u003e Medium crunch, dry crumble, powdery paste; smooth with crunchy crumb accents; no grit\u003c\/li\u003e\n\u003cli data-section-id=\"1d0c7lb\" data-start=\"2186\" data-end=\"2244\"\u003e\n\u003cstrong data-start=\"2188\" data-end=\"2206\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium bites with quick crumble\u003c\/li\u003e\n\u003cli data-section-id=\"1v7qrb4\" data-start=\"2245\" data-end=\"2345\"\u003e\n\u003cstrong data-start=\"2247\" data-end=\"2265\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, dusty, and mineral-rich with iron depth from the red clay centre\u003c\/li\u003e\n\u003cli data-section-id=\"d7jg5i\" data-start=\"2346\" data-end=\"2456\"\u003e\n\u003cstrong data-start=\"2348\" data-end=\"2364\"\u003eIngredients:\u003c\/strong\u003e Red Khadi, Red Nakumatt, and natural red clays (core); encased in cement-toned grey clays\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2457\" data-end=\"2489\"\u003e\n\u003cstrong data-start=\"2459\" data-end=\"2481\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2490\" data-end=\"2515\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2503\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"1ydd7p6\" data-start=\"2516\" data-end=\"2689\"\u003e\n\u003cstrong data-start=\"2518\" data-end=\"2547\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s layered earth traditions, combining grounding grey clays with iron-rich red earths to reflect natural depth and balance\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52461763264839,"sku":"0405090129","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_f74cc457-b069-4740-91b0-df11d602838b.png?v=1759439162"},{"product_id":"cement-pakora-dryfruit-covered-in-cementy-edible-clays","title":"Cement Pakora - Dryfruit coated in Indian edible cementy clays","description":"\u003ch3 data-section-id=\"3h1ku8\" data-start=\"45\" data-end=\"60\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-start=\"62\" data-end=\"410\"\u003eCement Pakora is a layered Indian clay blend known for its medium-hard crunch, smoky roasted depth, and smooth cement-like mineral finish. These irregular bite-sized chunks combine intensely roasted Dryfruit clay with classic Indian grey clays, creating a balanced sensory experience that moves from bold charcoal warmth into soft dusty earthiness.\u003c\/p\u003e\n\u003cp data-start=\"412\" data-end=\"724\"\u003eEach piece delivers a satisfying crisp snap before breaking into a smooth, powdery crumble with light dusty crumbs throughout. The outer coating softens the powerful petrol-like intensity of Dryfruit clay, adding mellow cement tones, mineral warmth, and a grounded earthy finish that feels both bold and refined.\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"1043\"\u003eThe flavour is deeply earthy and atmospheric, layered with roasted smoke, warm minerals, dusty grey clay, and subtle petrichor notes. Traditionally inspired by Indian geophagia and roasted clay practices, Cement Pakora is especially appreciated for its contrast between smoky intensity and calming mineral smoothness.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1045\" data-end=\"1061\"\u003eKey features\u003c\/h3\u003e\n\u003cp data-start=\"1063\" data-end=\"1768\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1075\"\u003eTexture:\u003c\/strong\u003e Medium-hard crunchy shell with smooth dusty crumble and soft mineral melt\u003cbr data-start=\"1149\" data-end=\"1152\"\u003e\u003cstrong data-start=\"1152\" data-end=\"1162\"\u003eTaste:\u003c\/strong\u003e Smoky roasted Dryfruit depth with cementy mineral clay tones and earthy petrichor\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1265\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1276\" data-end=\"1279\"\u003e\u003cstrong data-start=\"1279\" data-end=\"1290\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1301\" data-end=\"1304\"\u003e\u003cstrong data-start=\"1304\" data-end=\"1317\"\u003eBest for:\u003c\/strong\u003e Smoky clay lovers, crunchy mineral textures, ASMR sessions, intermediate enthusiasts\u003cbr data-start=\"1402\" data-end=\"1405\"\u003e\u003cstrong data-start=\"1405\" data-end=\"1425\"\u003eClay experience:\u003c\/strong\u003e A layered crunch-to-cream experience combining roasted charcoal warmth with smooth dusty grey clay softness\u003cbr data-start=\"1533\" data-end=\"1536\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1551\"\u003eASMR level:\u003c\/strong\u003e Crisp snap with dusty crumble\u003cbr data-start=\"1581\" data-end=\"1584\"\u003e\u003cstrong data-start=\"1584\" data-end=\"1606\"\u003eHydration texture:\u003c\/strong\u003e Softens into a creamy muddy paste while retaining smoky mineral richness\u003cbr data-start=\"1679\" data-end=\"1682\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, charcoal warmth, petrichor, dusty cement, mineral clay\u003c\/p\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1770\" data-end=\"1789\"\u003eProduct details\u003c\/h3\u003e\n\u003cp data-start=\"1791\" data-end=\"2437\"\u003e\u003cstrong data-start=\"1791\" data-end=\"1802\"\u003eWeight:\u003c\/strong\u003e Approx. 100g\u003cbr data-start=\"1815\" data-end=\"1818\"\u003e\u003cstrong data-start=\"1818\" data-end=\"1828\"\u003eShape:\u003c\/strong\u003e Irregular bite-sized chunks\u003cbr data-start=\"1856\" data-end=\"1859\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1870\"\u003eColour:\u003c\/strong\u003e Dark roasted centres with pale grey dusty coating\u003cbr data-start=\"1920\" data-end=\"1923\"\u003e\u003cstrong data-start=\"1923\" data-end=\"1939\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Dryfruit Clay coated in Indian Grey Clays (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2048\" data-end=\"2051\"\u003e\u003cstrong data-start=\"2051\" data-end=\"2062\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003cbr data-start=\"2072\" data-end=\"2075\"\u003e\u003cstrong data-start=\"2075\" data-end=\"2104\"\u003eTraditional clay origins:\u003c\/strong\u003e Dryfruit clay has long been valued in India for its roasted smoky aroma and petrol-like mineral depth, while grey mineral clays are traditionally appreciated for their dusty cement texture and smooth earthy finish. This blend reflects the contrast and balance found within Indian clay traditions.\u003cbr data-start=\"2401\" data-end=\"2404\"\u003e\u003cstrong data-start=\"2404\" data-end=\"2420\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2439\" data-end=\"2453\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2455\" data-end=\"2838\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52461973274951,"sku":"0405090125","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_ffabd280-34d2-4c1d-bfde-b953666db432.png?v=1759443050"},{"product_id":"green-clay-balls-x5-edible-clay-treats-for-pica","title":"Crystal Moons\/ Green Clay Balls - Cementy Indian Clay treats","description":"\u003ch3 data-section-id=\"1n8lizy\" data-start=\"170\" data-end=\"190\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"191\" data-end=\"735\"\u003eGreen Clay Balls are a refreshing twist on classic grey and black clay profiles, offering a softer, powdery crunch and a subtly fresh flavour. Handcrafted from 100% Crystal Moon Clay with crumbs, these bite-sized spheres deliver a unique combination of cement-like depth and garden-fresh earthiness. Each ball provides a spring-like lift to mineral-rich clay, balancing dusty basement notes with faint grassy undertones. The inclusion of crumbs adds tactile variety, giving each bite a satisfying interplay of smooth crumble and light crunch.\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"933\"\u003ePerfect for enthusiasts who enjoy classic cementy clays but want a lighter, fresher edge, Green Clay Balls offer an invigorating, multi-layered sensory experience in a compact, collectable form.\u003c\/p\u003e\n\u003chr data-start=\"935\" data-end=\"938\"\u003e\n\u003ch3 data-section-id=\"1hqzsji\" data-start=\"940\" data-end=\"960\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"961\" data-end=\"1113\"\u003eSoft, powdery crumble with light crumbs; gentle chew; non-gritty. Medium crunch (Crunch Factor 3) that transitions smoothly into a soft, dusty finish.\u003c\/p\u003e\n\u003ch3 data-section-id=\"104e4rr\" data-start=\"1115\" data-end=\"1132\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1133\" data-end=\"1294\"\u003eCementy and basement-dry with subtle garden freshness, rain-on-soil petrichor, and a faint grassy note. Dusty, mineral-rich finish enhanced by crumbly texture.\u003c\/p\u003e\n\u003ch3 data-section-id=\"21hohb\" data-start=\"1296\" data-end=\"1315\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1316\" data-end=\"1502\"\u003eBite-sized spheres with a soft, powdery snap and delicate crumb layering. Ideal for mindful clay tasting, sensory play, or adding a fresh, spring-like contrast to your clay collection.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1504\" data-end=\"1520\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1521\" data-end=\"1764\"\u003e\n\u003cli data-section-id=\"upnu4s\" data-start=\"1521\" data-end=\"1584\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1584\"\u003eSmall, pale green-grey spheres with natural tonal variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14g0v16\" data-start=\"1585\" data-end=\"1635\"\u003e\n\u003cp data-start=\"1587\" data-end=\"1635\"\u003eSoft, dusty medium crunch with crumbly texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1pak9yg\" data-start=\"1636\" data-end=\"1697\"\u003e\n\u003cp data-start=\"1638\" data-end=\"1697\"\u003eMineral-rich cementy flavour with garden-fresh undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"18upjw9\" data-start=\"1698\" data-end=\"1764\"\u003e\n\u003cp data-start=\"1700\" data-end=\"1764\"\u003eSubtle, spring-like freshness in a compact, collectible format\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1766\" data-end=\"1769\"\u003e\n\u003ch3 data-section-id=\"1o2c85r\" data-start=\"1771\" data-end=\"1790\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1791\" data-end=\"2600\"\u003e\n\u003cli data-section-id=\"1ehuz7c\" data-start=\"1791\" data-end=\"1821\"\u003e\n\u003cp data-start=\"1793\" data-end=\"1821\"\u003e\u003cstrong data-start=\"1793\" data-end=\"1802\"\u003eSize:\u003c\/strong\u003e 1.5–2 cm spheres\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xe06y2\" data-start=\"1822\" data-end=\"1851\"\u003e\n\u003cp data-start=\"1824\" data-end=\"1851\"\u003e\u003cstrong data-start=\"1824\" data-end=\"1835\"\u003eWeight:\u003c\/strong\u003e Approx. 115 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1pfa59s\" data-start=\"1852\" data-end=\"1884\"\u003e\n\u003cp data-start=\"1854\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1854\" data-end=\"1864\"\u003eShape:\u003c\/strong\u003e Small round balls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kxgixz\" data-start=\"1885\" data-end=\"1945\"\u003e\n\u003cp data-start=\"1887\" data-end=\"1945\"\u003e\u003cstrong data-start=\"1887\" data-end=\"1898\"\u003eColour:\u003c\/strong\u003e Pale green-grey with natural tonal variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"84kw0o\" data-start=\"1946\" data-end=\"2018\"\u003e\n\u003cp data-start=\"1948\" data-end=\"2018\"\u003e\u003cstrong data-start=\"1948\" data-end=\"1960\"\u003eTexture:\u003c\/strong\u003e Soft crunch, powdery crumble with light crumbs; no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cwndv8\" data-start=\"2019\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2021\" data-end=\"2081\"\u003e\u003cstrong data-start=\"2021\" data-end=\"2039\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with soft, dusty chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h320qd\" data-start=\"2082\" data-end=\"2230\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2230\"\u003e\u003cstrong data-start=\"2084\" data-end=\"2102\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and basement-dry with fresh grassy tones, rain-on-soil petrichor, garden freshness; dusty finish with crumbly texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wtlx98\" data-start=\"2231\" data-end=\"2286\"\u003e\n\u003cp data-start=\"2233\" data-end=\"2286\"\u003e\u003cstrong data-start=\"2233\" data-end=\"2249\"\u003eIngredients:\u003c\/strong\u003e 100% Crystal Moon Clay with crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2287\" data-end=\"2319\"\u003e\n\u003cp data-start=\"2289\" data-end=\"2319\"\u003e\u003cstrong data-start=\"2289\" data-end=\"2311\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2320\" data-end=\"2345\"\u003e\n\u003cp data-start=\"2322\" data-end=\"2345\"\u003e\u003cstrong data-start=\"2322\" data-end=\"2333\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eukzsv\" data-start=\"2346\" data-end=\"2600\"\u003e\n\u003cp data-start=\"2348\" data-end=\"2600\"\u003e\u003cstrong data-start=\"2348\" data-end=\"2377\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Crystal Moon Clay is prized for its mineral clarity and subtle, fresh flavour. Its cementy base paired with garden-fresh earthiness creates a rare, sought-after clay experience that stands out from deeper, smokier clays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2602\" data-end=\"2605\"\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2607\" data-end=\"2621\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2622\" data-end=\"2969\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52461983564103,"sku":"0405090110","price":7.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b78883a8-36d6-4754-be8c-f6a288bde40c.png?v=1759441085"},{"product_id":"dryfruit-coated-in-red-khadi-125g-edible-clay-treats-for-pica","title":"Dryfruit Pakora - Dry fruit coated in Red Khadi - Clay treats for Pica\/ Geophagia","description":"\u003cp data-end=\"527\" data-start=\"81\"\u003eDryfruit in Red Khadi is a bold and richly textured clay treat that combines the smoky, roasted intensity of Dryfruit clay with the vibrant mineral depth of Red Khadi. Each bite-sized piece showcases a beautifully balanced flavour profile: the roasted petrol-like smokiness of Dryfruit is tempered by the earthy, iron-rich tones of Red Khadi, creating a robust, multi-layered experience for clay enthusiasts.\u003c\/p\u003e\n\u003cp data-end=\"887\" data-start=\"529\"\u003eThe texture is medium-hard with a soft, crumbly interior, allowing each piece to break down smoothly into a powdery paste. Crumbs add a subtle extra crunch, enhancing the sensory experience without introducing grit. This combination delivers the classic cementy, earthy flavour clay lovers crave, with a hint of metallic warmth and grounding mineral depth.\u003c\/p\u003e\n\u003cp data-end=\"1092\" data-start=\"889\"\u003eIdeal for collectors or anyone seeking a bold, complex treat, Dryfruit in Red Khadi is a celebration of India’s traditional roasted and red clays, crafted for maximum flavour and texture enjoyment.\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1103\" data-start=\"1094\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1135\" data-start=\"1124\"\u003eWeight:\u003c\/strong\u003e Approx. 100g\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1162\" data-start=\"1152\"\u003eShape:\u003c\/strong\u003e Natural, irregular pieces\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1202\" data-start=\"1191\"\u003eColour:\u003c\/strong\u003e Deep red-brown tones with dusty highlights\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1260\" data-start=\"1248\"\u003eTexture:\u003c\/strong\u003e Medium-hard exterior with soft, crumbly interior; smooth, powdery paste with slight crumbs\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1372\" data-start=\"1354\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1437\" data-start=\"1419\"\u003eTaste Profile:\u003c\/strong\u003e Roasted, petrol-like Dryfruit smokiness combined with earthy, iron-rich Red Khadi and mineral-rich finish\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1571\" data-start=\"1555\"\u003eIngredients:\u003c\/strong\u003e 100% Dryfruit clay mixed with Red Khadi\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1636\" data-start=\"1614\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1656\" data-start=\"1645\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-end=\"1979\" data-start=\"1094\"\u003e\u003cstrong data-end=\"1698\" data-start=\"1669\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Roasted Dryfruit and Red Khadi clays are prized in India for their complex mineral depth and bold flavour. This combination highlights the smoky warmth of Dryfruit while grounding it with the natural iron and cementy tones of Red Khadi, offering a sophisticated clay experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462392181063,"sku":"0405090126","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_f7877623-8ba1-400e-8fba-635f53d646c8.png?v=1759446236"},{"product_id":"red-nakumatt-coated-in-red-khadi-125g-edible-clay-treats-for-pica","title":"Red Pakora - Red Nakumatt coated in Red Khadi  - Earthy Indian clay treats","description":"\u003cp data-start=\"92\" data-end=\"434\"\u003eRed Nakumatt coated in Red Khadi is a bold, iron-rich treat that celebrates the best of India’s red clays. Each bite-sized piece is crafted with a core of deep, earthy Red Nakumatt, then coated in a fine layer of Red Khadi powder, creating a double-layered indulgence for lovers of strong, cementy clays.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"839\"\u003eThe texture begins with a medium crunch that quickly breaks down into a smooth, crumbly paste, releasing earthy, mineral-rich tones with a touch of dustiness. Crumbs add a little extra crunch along the way, keeping every bite interesting. The flavour is a striking balance of cement-like dampness and iron-heavy warmth, with notes of basement earth, red topsoil, and freshly broken brick dust.\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"995\"\u003ePerfect for those who crave robust red clays, this treat combines the gritty cementy appeal of Nakumatt with the smooth, grounding powderiness of Khadi.\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"997\" data-end=\"1006\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1027\" data-end=\"1038\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1055\" data-end=\"1065\"\u003eShape:\u003c\/strong\u003e Natural, irregular pieces\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1094\" data-end=\"1105\"\u003eColour:\u003c\/strong\u003e Rich deep reds with dusty coating\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1142\" data-end=\"1154\"\u003eTexture:\u003c\/strong\u003e Medium-hard, breaks into soft, powdery paste; coating gives a smooth, dry crumble; includes crumbs for added crunch\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1291\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with smooth, crumbly chew\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1338\" data-end=\"1356\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, mineral-rich with damp basement tones, iron-heavy earthiness, and red topsoil dust; grounding and bold\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay coated in Red Khadi\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1528\" data-end=\"1550\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1559\" data-end=\"1570\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1612\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Both Red Nakumatt and Red Khadi are highly regarded within Indian geophagy traditions for their earthy depth and mineral richness. This layered treat highlights the distinctive profiles of both clays—cementy and robust from the Nakumatt core, softened and enriched by the Khadi coating.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462831173959,"sku":"0405090155","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_dba5843a-f8ec-4777-97e8-f0ad91a59c0c.png?v=1759446264"},{"product_id":"all-reds-treats-edible-clay-treats-for-pica","title":"\"All Reds\" Clay Treats - Exclusive to ECUK - Mineral-rich Indian clay treats","description":"\u003cp data-start=\"82\" data-end=\"405\"\u003eAll Reds Treats bring together the finest of India’s bold, mineral-rich red clays in one indulgent mix. Each bite-sized coin-shaped piece is crafted from a blend of Red Nakumatt, Red Khadi, and Red Shale Stone\/Slate, creating a layered clay experience that’s as earthy as it is satisfying.\u003c\/p\u003e\n\u003cp data-start=\"407\" data-end=\"846\"\u003eThese treats deliver a medium crunch that breaks down into a soft, powdery chew with natural crumbs adding extra texture. The flavour is unmistakably cementy, laced with the iron-heavy richness of red clays, subtle dustiness, and the grounding feel of damp basement tones. A faint brick-dust aroma and rain-on-soil freshness come through once moistened, making them a bold yet smooth indulgence for lovers of deep red earths.\u003c\/p\u003e\n\u003cp data-start=\"848\" data-end=\"996\"\u003eExclusively sourced from Rose Clay, India, these treats celebrate the distinct flavour profiles of traditional Indian red clays in every bite.\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"998\" data-end=\"1007\"\u003eSize:\u003c\/strong\u003e Bite-sized, approx. 1.5 cm each\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1053\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g (6 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1090\" data-end=\"1100\"\u003eShape:\u003c\/strong\u003e Varies; hearts, rounds, squares, Coin-shaped (current batch)\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1141\" data-end=\"1152\"\u003eColour:\u003c\/strong\u003e Rich earthy reds with natural clay variation\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1200\" data-end=\"1212\"\u003eTexture:\u003c\/strong\u003e Medium crunch, breaks into soft, powdery chew; crumbly with no grit\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1283\" data-end=\"1301\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with smooth finish\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1341\" data-end=\"1359\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and mineral-heavy with damp basement and red topsoil tones; dusty, iron-rich, with subtle fresh rain-on-soil aroma\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1501\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt, Red Khadi, Red Shale Stone\/Slate\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1551\" data-end=\"1573\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1593\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1606\" data-end=\"1635\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Red clays such as Nakumatt, Khadi, and Shale Stone have long been prized in Indian geophagy traditions for their strong, earthy, mineral-rich profiles. These “All Reds” celebrate that heritage, combining multiple red clays into a single treat for a full-bodied, iron-rich clay experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462918074695,"sku":"0405090114","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4db479ae-af27-46e2-9077-1940bd1c417f.png?v=1759446632"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/9_44e475ca-a6ca-4963-b068-71939e038999.png?v=1762613636","url":"https:\/\/earthycrunch.co.uk\/collections\/price-bracket-premium-imports.oembed?page=2","provider":"Earthy Crunch UK","version":"1.0","type":"link"}