{"title":"Sample Sizes Available","description":"","products":[{"product_id":"english-chiltern-vale-chalk","title":"English Chiltern Vale Chalk - Self-foraged, home-tested British Chalk","description":"\u003cp data-start=\"164\" data-end=\"480\"\u003eSelf-foraged from the historic chalk hills of southern England, this batch of English Chiltern Vale Chalk offers a pure, naturally prepared pica experience. Each piece is carefully hand-harvested and individually inspected before undergoing a thorough cleaning process to ensure it is as fresh and crisp as possible.\u003c\/p\u003e\n\u003cp data-start=\"482\" data-end=\"886\"\u003eEvery chunk is hand-washed and gently scrubbed in warm water to remove surface debris. The chalk is then soaked in boiling water for two hours, allowing it to fully cleanse and settle. After soaking, it is briefly air-dried before being placed in a dehydrator for six hours, restoring that signature crisp, crunchy texture. The result is bright, clean chalk with a consistent snap and satisfying crumble.\u003c\/p\u003e\n\u003cp data-start=\"888\" data-end=\"1013\"\u003eCarefully washed, soaked, air-dried, and dehydrated, each irregular bite-sized piece is a taste of England’s ancient seabeds.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1293\"\u003eThe pieces range in size from dainty pebbles to satisfyingly chunky bites (1–20 cm), giving a varied and tactile crunch experience. The texture is medium-soft with a gentle snap that quickly melts into a smooth, powdery paste—perfect for those who savour subtlety over strength.\u003c\/p\u003e\n\u003cp data-start=\"1295\" data-end=\"1688\"\u003eThis chalk is about texture first, flavour second. It carries a delicate mineral taste—dry dust, faint tang, and soft limestone. There’s also a gentle damp cement-like quality that gives it a grounding mouthfeel—slightly cool, slightly clingy—without tipping into muddy or metallic territory. It’s a mellow, meditative crunch ideal as a standalone or palate cleanser between stronger flavours.\u003c\/p\u003e\n\u003chr data-start=\"1690\" data-end=\"1693\"\u003e\n\u003ch3 data-start=\"1695\" data-end=\"1705\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1706\" data-end=\"1775\"\u003eIrregular chunks between 1–20 cm, will include some dust and crumbs\u003c\/p\u003e\n\u003ch3 data-start=\"1777\" data-end=\"1789\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1790\" data-end=\"1807\"\u003e500g, 1kg, 100g\u003c\/p\u003e\n\u003ch3 data-start=\"1809\" data-end=\"1820\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1821\" data-end=\"1880\"\u003eNatural, broken pieces—no uniformity, just earthy honesty\u003c\/p\u003e\n\u003ch3 data-start=\"1882\" data-end=\"1894\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1895\" data-end=\"1942\"\u003eBright white, characteristic of English chalk\u003c\/p\u003e\n\u003ch3 data-start=\"1944\" data-end=\"1957\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1958\" data-end=\"2018\"\u003eChalky and dry; dissolves into a fine powder with low grit\u003c\/p\u003e\n\u003ch3 data-start=\"2020\" data-end=\"2039\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"2040\" data-end=\"2083\"\u003e3 – medium soft with a satisfying crumble\u003c\/p\u003e\n\u003ch3 data-start=\"2085\" data-end=\"2104\"\u003eTaste profile\u003c\/h3\u003e\n\u003cul data-start=\"2105\" data-end=\"2257\"\u003e\n\u003cli data-start=\"2105\" data-end=\"2128\"\u003e\n\u003cp data-start=\"2107\" data-end=\"2128\"\u003eVery mild and clean\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2129\" data-end=\"2144\"\u003e\n\u003cp data-start=\"2131\" data-end=\"2144\"\u003eSubtle tang\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2145\" data-end=\"2177\"\u003e\n\u003cp data-start=\"2147\" data-end=\"2177\"\u003eHints of dry dust, limestone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2178\" data-end=\"2211\"\u003e\n\u003cp data-start=\"2180\" data-end=\"2211\"\u003eLightly damp cement mouthfeel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2212\" data-end=\"2257\"\u003e\n\u003cp data-start=\"2214\" data-end=\"2257\"\u003eNo strong earth, smoke, or metallic notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2259\" data-end=\"2276\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"2277\" data-end=\"2310\"\u003e100% self-foraged natural English chalk\u003c\/p\u003e\n\u003ch3 data-start=\"2312\" data-end=\"2334\"\u003eCleaning process\u003c\/h3\u003e\n\u003col data-start=\"2335\" data-end=\"2553\"\u003e\n\u003cli data-start=\"2335\" data-end=\"2376\"\u003e\n\u003cp data-start=\"2338\" data-end=\"2376\"\u003eHand foraged from the Chiltern Hills\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2377\" data-end=\"2427\"\u003e\n\u003cp data-start=\"2380\" data-end=\"2427\"\u003eHand-washed and gently scrubbed in warm water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2428\" data-end=\"2470\"\u003e\n\u003cp data-start=\"2431\" data-end=\"2470\"\u003eSoaked in boiling water for two hours\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2471\" data-end=\"2493\"\u003e\n\u003cp data-start=\"2474\" data-end=\"2493\"\u003eAir-dried briefly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2494\" data-end=\"2553\"\u003e\n\u003cp data-start=\"2497\" data-end=\"2553\"\u003eDehydrated for six hours until fully crisp and crunchy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 data-start=\"2555\" data-end=\"2578\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"2579\" data-end=\"2588\"\u003eEngland\u003c\/p\u003e\n\u003ch3 data-start=\"2590\" data-end=\"2620\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"2621\" data-end=\"3057\"\u003eChiltern chalk hails from a prehistoric seabed formed over 90 million years ago. Harvested from the Chiltern Hills—an iconic chalk landscape in southern England—this chalk has long shaped the region’s geology, ecology, and even its myths. While it may not have a deeply documented history in geophagia, its purity and softness have made it a quiet favourite among modern UK-based earth eaters seeking something clean, local, and gentle. \u003cmeta charset=\"utf-8\"\u003eYou can read the Full blog \u003ca href=\"https:\/\/www.earthycrunch.co.uk\/blogs\/geophagia\/a-taste-of-the-hills-the-history-of-chilterns-chalk-and-earth-eating-traditions-in-england\" target=\"_blank\" rel=\"noopener\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\n\u003chr data-start=\"3059\" data-end=\"3062\"\u003e\n\u003cp data-start=\"3064\" data-end=\"3341\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"3064\" data-end=\"3082\"\u003eImportant note\u003c\/strong\u003e\u003cbr data-start=\"3082\" data-end=\"3085\"\u003eOur products are not lab-tested, as we are a hobbyist business and do not promote consumption in line with UK law regarding non food-grade items. However, we have conducted a home test kit on the Chiltern Vale Chalk. Full results can be viewed on the \u003ca href=\"https:\/\/www.earthycrunch.co.uk\/blogs\/geophagia\/testing-hand-foraged-chiltern-chalk-full-results-what-they-really-mean\" target=\"_blank\" rel=\"noopener\"\u003eblog\u003c\/a\u003e.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":53889689190727,"sku":"01061703321","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53162510745927,"sku":"0106170332","price":1.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53162510778695,"sku":"0106170333","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53162510713159,"sku":"0106170334","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_726fc1a6-a919-4c8b-b57b-c8662d1770d3.png?v=1759138695"},{"product_id":"elephant-indian-edible-clay","title":"Elephant Clay - Cementy edible Indian clay chunks","description":"\u003cblockquote\u003e\n\u003ch4 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Bold cementy crunches that melt into smooth earthy minerals with every bite\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eElephant Clay is a natural Indian clay known for its firm medium crunch and bold cementy earthy profile. These irregular chunky pieces deliver a satisfying sensory experience with notes of cement, dusty minerals, fresh water, damp earth, and faint metallic undertones. The texture offers a clean, smooth finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's long-standing raw clay traditions, this clay is valued for its grounding texture, authentic earthy crunch, and mineral-rich sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Firm dry crunch with a smooth paste-like finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Cementy, earthy, dusty minerals with fresh water and subtle metallic notes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Experienced clay enthusiasts, raw clay lovers, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience: \u003c\/strong\u003eA classic raw Indian clay offering bold cement-forward flavour and a satisfying smooth breakdown without grit.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eDevelops a richer earthy aroma and softer paste-like consistency when dampened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Fresh water, damp earth, dusty minerals, basement-like clay notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular chunky pieces\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Light grey to pale elephant-grey tones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Elephant Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eElephant Clay reflects the long-standing tradition of enjoying naturally dried raw clays throughout India. Sourced from mineral-rich deposits and prepared through cleaning and sun-drying, it retains its authentic earthy flavour and natural texture, making it a favourite among those who appreciate classic cement-forward clay experiences.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":54159495561543,"sku":"03050201141","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53856884719943,"sku":"03050201142","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52682158080327,"sku":"03050201140","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54159495594311,"sku":"03050201143","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52682158047559,"sku":"03050201144","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_e1a6b929-0df7-4cbe-852e-da384be36e08.png?v=1762213371"},{"product_id":"old-ferry-ember-american-red-edible-clay-brick-dirt","title":"Old Ferry Ember (formerly known as Red Brick Dirt) - Bold American brick-like clay - Coming Soon (June 2026)","description":"\u003ch3\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOld Ferry Ember is a natural American clay known for its hard, flaky crunch and beautifully layered ember-red appearance. Foraged from the rugged Missouri River Breaks of Montana, this striking clay forms naturally in thin sheets and compact chunks, creating a sensory experience that feels both ancient and distinctly connected to the landscape from which it came.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormerly known as Red Brick Dirt, Old Ferry Ember offers a lighter and more nuanced flavour profile than its previous name suggests. Rather than intense brick-like earthiness, it delivers mild earthy notes with subtle terracotta undertones, reminiscent of sunbaked canyon walls, weathered clay formations, and warm mineral-rich soil. Its deep red colour evokes glowing campfire embers, inspiring its new name.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture is one of its most distinctive features. Dry pieces are lightweight, hard, and satisfyingly crunchy, breaking apart into delicate flakes and layered sheets. When dampened, the clay softens dramatically into a smooth, slushy consistency while retaining its characteristic earthy mineral character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNaturally formed by the geological conditions of Montana's river breaks, Old Ferry Ember offers a unique sensory experience that balances crunch, texture variation, and subtle earthy flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard layered crunch with flaky sheets and a smooth slushy transformation when wet\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mild earthy minerals with subtle terracotta and sunbaked clay notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇺🇸 United States, Montana\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Texture explorers, crunchy clay enthusiasts, collectors, ASMR lovers\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A naturally layered red clay that delivers crisp flaky crunches, delicate mineral earthiness, and a unique slushy texture when hydrated\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp layered crack\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth earthy slush while maintaining its mineral-rich character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, sunbaked clay, warm earth, canyon dust, terracotta\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks, flakes, sheets, and natural fragments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep ember red with natural tonal variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Montana Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Montana\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Foraged from the Missouri River Breaks, a region known for its dramatic landscapes, mineral-rich soils, and naturally layered clay formations. The area's distinctive red earth reflects centuries of geological processes that have created uniquely textured clays prized for their colour, crunch, and earthy character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":53855213322567,"sku":"050712038511","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53855211946311,"sku":"050712038512","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52957436576071,"sku":"050712038513","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53091217539399,"sku":"050712038514","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_514309c8-81e0-4a32-a7a3-71394e6d0a26.png?v=1760137601"},{"product_id":"montana-coal","title":"Montana Coal - Hand-foraged, Charcoal-like American clay - Coming Soon (June 2026)","description":"\u003cp\u003eMontana Coal by Taste Montana is a rare, hand-foraged edible clay collected from black shale and clay shale formations in Montana, USA. Hand-foraged by Samantha Hulkani, this unique clay gets its name from its striking coal-like appearance — deep black colour, angular shards, and dense, matte texture — but it is mineral clay, not coal or charcoal.\u003c\/p\u003e\n\u003cp\u003eMontana Coal delivers a super-crunch experience. Each shard snaps cleanly and breaks into satisfying shards without dust, grit, or stickiness, providing a tactile crunch that is a favourite among pica and geophagia enthusiasts.\u003c\/p\u003e\n\u003cp\u003eThe flavour profile is bright and mineral-forward, beginning with a slightly sour, zingy note and finishing with a zesty, lemon-like lift. It is clean, refreshing, and sharply distinctive, without any burnt, smoky, or chemical undertones.\u003c\/p\u003e\n\u003cp\u003eMontana Coal offers a unique, highly tactile, and flavourful clay experience, perfect for those seeking the true taste and crunch of hand-foraged Montana black clay.\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"831\" data-start=\"822\"\u003eSize:\u003c\/strong\u003e Medium sized chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"873\" data-start=\"862\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"899\" data-start=\"889\"\u003eShape:\u003c\/strong\u003e Irregular chunks and crumbs\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"929\" data-start=\"918\"\u003eColour:\u003c\/strong\u003e Black\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"950\" data-start=\"938\"\u003eTexture:\u003c\/strong\u003e Crumbly, compact, soft, turns slushy, non-gritty, non-sticky\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1032\" data-start=\"1014\"\u003eCrunch Factor:\u003c\/strong\u003e 4 (medium-crisp)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1070\" data-start=\"1052\"\u003eTaste Profile:\u003c\/strong\u003e Paper tones, gasoline, dirt, mild rain, lemon-citrus finish\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1149\" data-start=\"1133\"\u003eIngredients:\u003c\/strong\u003e 100% natural soft coal clay\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1202\" data-start=\"1180\"\u003eCountry of Origin:\u003c\/strong\u003e United States (Montana)\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1240\" data-start=\"1229\"\u003eVendor:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"822\"\u003e\u003cstrong data-end=\"1286\" data-start=\"1257\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Foraged from mineral-rich Montana coal veins — a rare and texturally dynamic clay prized for its layered composition and distinctive earthy flavours.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1568\" data-start=\"1440\"\u003e\u003cstrong data-end=\"1457\" data-start=\"1440\"\u003eAvailability:\u003c\/strong\u003e Limited and rare — a unique, full-bodied clay experience for adventurous eaters and textural clay enthusiasts.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":54187822285127,"sku":"0307120244","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":54187822317895,"sku":"0307120245","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":54187822350663,"sku":"0307120246","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":54187822383431,"sku":"0307120247","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4c083da3-00b3-4830-bece-36ccb5ce05d4.png?v=1760146425"},{"product_id":"red-nakumatt-edible-clay-for-pica-copy","title":"Almond Clay - Nutty Indian raw clay chunks","description":"\u003cp data-start=\"138\" data-end=\"824\"\u003eAlmond Clay is a mild, soothing raw edible clay with that classic \u003cem data-start=\"227\" data-end=\"243\"\u003ecementy-earthy\u003c\/em\u003e satisfaction that many crave. Naturally sun-dried and completely free from additives, this clay offers a clean, mineral-rich crunch and a gentle, grounding aroma. It delivers a smooth, crunchy bite that breaks into soft shards — never sticky, never gritty — reminiscent of a crisp biscuit or soft nakumat. Its taste is distinctly cementy with fresh earth tones, hints of rain-on-mud freshness, and a subtle nutty undertone (though it contains no almonds or nuts). A perfect beginner-friendly choice for those who enjoy a cement-dirt combo with an easy crunch and natural finish.\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"826\" data-end=\"835\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"866\" data-end=\"877\"\u003eWeight:\u003c\/strong\u003e Approx. 250 grams per pack\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"907\" data-end=\"917\"\u003eShape:\u003c\/strong\u003e Irregular, broken pieces with sharp, dry edges\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"967\" data-end=\"978\" data-is-only-node=\"\"\u003eColour:\u003c\/strong\u003e Light grey to soft brown tones\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1024\"\u003eTexture:\u003c\/strong\u003e Crunchy, then breaks apart easily; smooth with low grit\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1083\" data-end=\"1101\"\u003eCrunch Factor:\u003c\/strong\u003e Medium 3 — soft shards with a clean snap\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1161\"\u003eTaste Profile:\u003c\/strong\u003e Cementy with earthy tones, rain-on-mud freshness, and faint nutty notes\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1252\"\u003eIngredients:\u003c\/strong\u003e 100% natural raw clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1329\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1343\" data-end=\"1354\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1366\" data-end=\"1395\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally sourced from mineral-rich Indian soil where natural sun-dried clays are enjoyed for their clean, cement-like crunch and subtle earthy aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":54150015516999,"sku":"03050201001","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":54150015549767,"sku":"03050201002","price":2.49,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52663086317895,"sku":"03050201000","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54150015582535,"sku":"03050201003","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52663086285127,"sku":"03050201004","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_665133b5-be9e-423a-bc71-53969fd777ad.png?v=1761169061"},{"product_id":"christmas-or-xmas-clay-edible-clay-for-pica","title":"Christmas (Xmass) Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"172\" data-end=\"739\"\u003eChristmas Clay is a festive favourite — mildly roasted, semi-smoky, and delightfully crunchy from start to finish. Known for its balanced \u003cem data-start=\"333\" data-end=\"349\"\u003ecementy-earthy\u003c\/em\u003e character and smooth, endless crunch, this variety feels like a celebration in every bite. It’s dense and snappy, breaking into countless fine shards that stay crisp without ever turning creamy, gritty, or sticky. The flavour blends bold cement tones with gentle metallic hints, mild earthiness, and that nostalgic faint dust aroma when wet — reminiscent of Rose Clay and Megan combined.\u003c\/p\u003e\n\u003cp data-start=\"741\" data-end=\"1067\"\u003eNaturally sun-dried and completely additive-free, Christmas Clay carries a pleasant roasted scent and mineral-rich taste that make it especially popular around the holidays. Its warm tones and festive aroma give it a comforting, seasonal appeal — a true winter delight for clay lovers who crave something earthy yet special.\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1069\" data-end=\"1078\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1120\"\u003eWeight:\u003c\/strong\u003e Select from 100g and 250g\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1150\" data-end=\"1160\"\u003eShape:\u003c\/strong\u003e Medium, irregular broken pieces with sharp edges\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1223\"\u003eColour:\u003c\/strong\u003e Warm grey to reddish-brown tones\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1271\"\u003eTexture:\u003c\/strong\u003e Crunchy and dense; breaks into endless little shards, never sticky or creamy\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1351\" data-end=\"1369\"\u003eCrunch Factor:\u003c\/strong\u003e 3 — snappy, long-lasting crunch\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1425\"\u003eTaste Profile:\u003c\/strong\u003e Bold cement taste with mild earthiness, faint metallic notes, and a hint of dust aroma when wet\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1524\" data-end=\"1540\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1621\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1635\" data-end=\"1646\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1658\" data-end=\"1687\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally prepared during winter months in India, where seasonal roasted clays are enjoyed for their warmth, mineral richness, and crisp, festive crunch\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":54149972623687,"sku":"03050201424","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53783779115335,"sku":"03050201420","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g Clay","offer_id":52677387419975,"sku":"03050201422","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Powder and Crumbs","offer_id":54149970559303,"sku":"03050201421","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52677387387207,"sku":"0305020143","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/12_3226fe3b-4ecb-47a0-b7bb-2c7cd1bbd90e.png?v=1762216109"},{"product_id":"rose-clay-edible-clay-for-pica","title":"Rose Clay - Cementy Indian clay chunks","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A clean crisp snap with classic cementy clay flavour and a beautifully smooth finish\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRose Clay is a natural Indian clay known for its crisp medium-hard crunch and balanced cementy earthy profile. These irregular chunks deliver a satisfying sensory experience with notes of cement, dusty minerals, fresh earth, and subtle natural clay richness. The texture offers a clean, smooth finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with mineral-rich Indian clay deposits, naturally tinted clays such as Rose Clay are valued for their purity, firm crunch, and gentle earth-forward flavour. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp snap with a smooth, grit-free breakdown\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Cementy, earthy, mineral-rich with subtle dusty notes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor\u003c\/strong\u003e: 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Beginners, crunch lovers, and experienced clay enthusiasts\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience:\u003c\/strong\u003e A beautifully balanced clay offering bold cement notes without overwhelming earthiness, making it approachable yet deeply satisfying.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture:\u003c\/strong\u003e Softens slightly when dampened while releasing a richer earthy aroma\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Dusty minerals, fresh earth, rainwater, natural clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular natural chunks with soft dry edges\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Grey with natural rose-pink undertones and subtle mineral variations\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Rose Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins\u003c\/strong\u003e: Rose Clay is sourced from mineral-rich Indian soils where naturally coloured clays have long been appreciated for their clean flavour, firm crunch, and earthy aroma. Sun-dried using traditional methods, it retains its authentic mineral character and natural texture.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status\u003c\/strong\u003e: Community-Tested, Vendor claims Lab-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":54159564276039,"sku":"03050201321","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":54159564308807,"sku":"03050201322","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g Clay","offer_id":52677437587783,"sku":"03050201320","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g Crumbs and Powder","offer_id":54159564341575,"sku":"03050201323","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52677437555015,"sku":"03050201324","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/14_5e79c669-8d02-4d2b-b9f1-afa55006a779.png?v=1762175716"},{"product_id":"strawberry-clay-edible-clay-for-pica","title":"Strawberry Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"244\" data-end=\"677\"\u003eStrawberry Clay may sound sweet, but this natural edible clay is anything but sugary — it’s an earthy, cementy classic with a lightly roasted twist. Known for its crisp \u003cem data-start=\"436\" data-end=\"452\"\u003eNakumatt-style\u003c\/em\u003e crunch, it breaks into soft, dusty shards that melt cleanly in the mouth without sticking or turning gummy. The texture is medium and compact, with a fresh, natural bite that’s smooth, satisfying, and completely grit-free.\u003c\/p\u003e\n\u003cp data-start=\"679\" data-end=\"1151\"\u003eIts flavour is a beautiful balance of \u003cem data-start=\"717\" data-end=\"734\"\u003ecement and soil\u003c\/em\u003e, with tones of forest floor and fresh rainwater. Think “earth after a storm” — deep, grounding, and subtly smoky with faint basementy notes. Despite the name, there’s no strawberry taste here; the name simply reflects its unique identity and rosy-toned appearance. Strawberry Clay is earthy, crunchy, and crisp — a reliable favourite for those who love that cement-dirt combination with a naturally roasted finish.\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1153\" data-end=\"1162\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1204\"\u003eWeight:\u003c\/strong\u003e Choose between 100g and 250g\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1234\" data-end=\"1244\"\u003eShape:\u003c\/strong\u003e Medium, irregular shards with compact, dry edges\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1296\" data-end=\"1307\"\u003eColour:\u003c\/strong\u003e Soft grey with pale pink or reddish undertones\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1357\" data-end=\"1369\"\u003eTexture:\u003c\/strong\u003e Medium, crisp and slightly dusty; smooth, no grit or stickiness\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1436\" data-end=\"1454\"\u003eCrunch Factor:\u003c\/strong\u003e Medium-high — firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1518\" data-end=\"1521\"\u003e\u003cstrong data-start=\"1521\" data-end=\"1539\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1521\" data-end=\"1539\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and earthy with faint foresty tones, fresh rainwater notes, and mild roasted depth\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1633\" data-end=\"1649\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted edible clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1715\" data-end=\"1737\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1751\" data-end=\"1762\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1774\" data-end=\"1803\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, then cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its earthy, cement-forward taste and natural aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":54149992939847,"sku":"03050201361","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":54149992972615,"sku":"03050201362","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g Clay","offer_id":52677443584327,"sku":"03050201360","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Powder and Crumbs","offer_id":54149993005383,"sku":"03050201363","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52677443551559,"sku":"03050201364","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1c90b071-f3e7-47c4-a39b-8456e5e635b8.png?v=1762170668"},{"product_id":"blackhall-clay-natural-edible-clay","title":"Blackhall Clay - Roasted edible Indian clay","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A smooth snap followed by dusty roasted-earth minerals and a clean smoky finish.\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlackhall Clay is a natural Indian clay known for its smooth, firm crunch and gently smoky earthy profile. These irregular chunks deliver a satisfying sensory experience with notes of cement, roasted earth, dusty minerals, and subtle smokiness.The texture offers a clean, dusty finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Smooth hard snap with a clean dusty crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Cementy, earthy, roasted minerals with gentle smokiness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor: \u003c\/strong\u003e3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for: \u003c\/strong\u003eASMR enthusiasts, black clay lovers, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience: \u003c\/strong\u003eA balanced black clay that delivers earthy depth without the heavy smokiness of stronger varieties.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eRemains smooth and non-sticky, releasing a richer earthy aroma when dampened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes: \u003c\/strong\u003eRoasted earth, dusty minerals, subtle petrol notes, smoky clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Sample, 50g, 100g, 250g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular natural chunks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark grey with occasional lighter grey undertones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Blackhall Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e:AJ Clays\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eBlackhall belongs to India's tradition of mineral-rich dark clays valued for their earthy flavour, firm crunch, and distinctive roasted aromas. Often sourced from iron-rich soils, darker clays have long been appreciated within geophagia communities for their grounding texture and balanced earthy character.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":54153395732807,"sku":"03050201021","price":0.49,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":53697478000967,"sku":"03050201022","price":2.49,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52677509218631,"sku":"03050201020","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54153395765575,"sku":"03050201023","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g Clay","offer_id":52677509185863,"sku":"03050201024","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/13_b6716785-3c73-4cbc-88c8-2cc78e7c6d26.png?v=1781477082"},{"product_id":"fully-roasted-nakumatt-clay-edible-clay-for-pica","title":"Full Roasted Nakumatt Clay - Roasted Indian clay","description":"\u003cp data-start=\"176\" data-end=\"622\"\u003eFull Roasted Nakumatt Clay is a bold, intense edible clay for enthusiasts who crave maximum crunch and deep, smoky-earthy flavour. Naturally harvested, cleaned, sun-dried, and fully roasted, it delivers a firm, porous texture that breaks into crisp shards with every bite. The clay is hard yet satisfying, never gritty or sticky, and melts pleasantly in the mouth after chewing, giving a rich, enduring eating experience.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"1024\"\u003eIts flavour is an earthy symphony: intensely mineral-rich with smoky, charred, and toasted notes from the full roasting process. Cementy undertones, faint metallic hints, and petrichor-like freshness evoke the scent of rain on dry soil or hot asphalt. Full Roasted Nakumatt Clay offers a robust, full-bodied taste for those who appreciate a powerful, crunchy, and naturally roasted clay experience.\u003c\/p\u003e\n\u003cp data-start=\"1026\" data-end=\"1798\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1035\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1063\" data-end=\"1066\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1077\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1158\"\u003eColour:\u003c\/strong\u003e Dark grey with some black tones\u003cbr data-start=\"1190\" data-end=\"1193\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1205\"\u003eTexture:\u003c\/strong\u003e Hard, crunchy, porous; smooth, non-sticky, low grit\u003cbr data-start=\"1257\" data-end=\"1260\"\u003e\u003cstrong data-start=\"1260\" data-end=\"1278\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1345\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1348\" data-end=\"1366\"\u003eTaste Profile:\u003c\/strong\u003e Intense earthy, smoky, roasted, cementy, mineral-rich, petrichor freshness with subtle metallic notes\u003cbr data-start=\"1468\" data-end=\"1471\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e 100% natural Nakumatt clay\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1539\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1564\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1605\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and fully roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its smoky, cementy, and mineral-forward taste\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":54150002803015,"sku":"03050201161","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53697477247303,"sku":"03050201162","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g Clay","offer_id":52677785485639,"sku":"03050201160","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g Crumbs and Powder","offer_id":54150002835783,"sku":"03050201163","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g Clay","offer_id":52677785452871,"sku":"03050201164","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_1dc18a77-8e39-4219-bd4c-5f67160c4bf7.png?v=1767576685"},{"product_id":"megan-soft-indian-edible-clay","title":"Megan Soft Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Crunchy concrete notes, dusty petrichor vibes, and a satisfyingly crumbly finish\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMegan Soft Clay is a natural Indian clay known for its crumbly medium crunch and bold cementy earthy profile. These irregular chunks deliver a satisfying sensory experience with notes of wet concrete, dusty minerals, petrichor, damp earth, and subtle basement-like undertones. The texture offers a clean, dry finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's mineral-rich clay traditions, this clay is valued for its grounding texture, authentic earthy crunch, and rich sensory depth. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp crumbly crunch with a soft granular breakdown\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Cementy earthiness, wet concrete, dusty minerals, petrichor freshness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor: \u003c\/strong\u003e4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for: \u003c\/strong\u003eCrunch lovers, experienced clay enthusiasts, and ASMR enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience: \u003c\/strong\u003eA balanced clay that combines a firm bite with a satisfying crumbly texture and pronounced earthy flavour.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dusty crack\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture:\u003c\/strong\u003e Develops a stronger petrichor aroma and softens into a smooth granular paste when dampened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Rainwater, petrichor, damp earth, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular natural chunks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark grey with occasional black tones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Megan Soft Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins\u003c\/strong\u003e: Harvested from mineral-rich Indian soils, Megan Soft Clay is traditionally cleaned, sun-dried, and lightly roasted to preserve its natural mineral character. This preparation method creates the distinctive crunchy texture and earthy aroma that have long been appreciated within clay and geophagia communities.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status\u003c\/strong\u003e: Community-Tested - Vendor claims Lab-testing\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54159515091271,"sku":"03050201281","price":0.49,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":54159515124039,"sku":"03050201282","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52682355409223,"sku":"03050201280","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54159515156807,"sku":"03050201283","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52682355376455,"sku":"03050201284","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Megan_Soft_Clay.png?v=1778027944"},{"product_id":"chinese-loess-edible-clay-bars","title":"Chinese Loess Bars - Edible Soil-rich Clay","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"65\" data-end=\"79\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"81\" data-end=\"891\"\u003eChinese Loess Bars are natural Chinese clay bars known for their soft earthy crunch and intensely soil-rich mineral profile. These irregular broken loess clay bars deliver a satisfying sensory experience with notes of raw topsoil, damp muddy earth, dusty minerals, petrichor, and soft chalky sweetness, making them especially popular among lovers of earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a gentle chalky crunch that quickly melts into a smooth powdery finish with minimal grit, creating a deeply grounding sensory experience appreciated within geophagia and texture-focused communities. Formed from ancient wind-blown loess deposits, this clay is valued for its soft dissolving structure, rich “earth after rain” aroma, and comforting soil-forward character.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"893\" data-end=\"908\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"910\" data-end=\"1687\"\u003e\u003cstrong data-start=\"910\" data-end=\"922\"\u003eTexture:\u003c\/strong\u003e Firm chalky coating with soft powdery melt and minimal grit\u003cbr data-start=\"982\" data-end=\"985\"\u003e\u003cstrong data-start=\"985\" data-end=\"995\"\u003eTaste:\u003c\/strong\u003e Raw topsoil, damp muddy earth, dusty minerals, petrichor, and faint chalky sweetness\u003cbr data-start=\"1080\" data-end=\"1083\"\u003e\u003cstrong data-start=\"1083\" data-end=\"1101\"\u003eCrunch factor:\u003c\/strong\u003e 2–3 – Soft\/Medium\u003cbr data-start=\"1119\" data-end=\"1122\"\u003e\u003cstrong data-start=\"1122\" data-end=\"1133\"\u003eOrigin:\u003c\/strong\u003e 🇨🇳 China\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1160\"\u003eBest for:\u003c\/strong\u003e Petrichor lovers, earthy flavour enthusiasts, sensory exploration, smooth melt fans\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1267\"\u003eClay experience:\u003c\/strong\u003e A soft soil-rich clay with gentle crunch, intense rain-soaked earth aroma, and a clean melt-down texture that feels grounding and deeply atmospheric.\u003cbr data-start=\"1417\" data-end=\"1420\"\u003e\u003cstrong data-start=\"1420\" data-end=\"1435\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1448\" data-end=\"1451\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1451\" data-end=\"1473\"\u003eHydration texture:\u003c\/strong\u003e Moisture intensifies the muddy topsoil aroma and transforms the clay into a silky earthy paste with enhanced petrichor richness\u003cbr data-start=\"1601\" data-end=\"1604\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1620\"\u003eAroma notes:\u003c\/strong\u003e Wet soil, petrichor, dusty silt, rain-soaked earth, chalk minerals\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1689\" data-end=\"1707\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1709\" data-end=\"2367\"\u003e\u003cstrong data-start=\"1709\" data-end=\"1720\"\u003eWeight:\u003c\/strong\u003e Up to 100g\u003cbr data-start=\"1731\" data-end=\"1734\"\u003e\u003cstrong data-start=\"1734\" data-end=\"1744\"\u003eShape:\u003c\/strong\u003e Irregular broken bars\u003cbr data-start=\"1766\" data-end=\"1769\"\u003e\u003cstrong data-start=\"1769\" data-end=\"1780\"\u003eColour:\u003c\/strong\u003e Natural beige to yellow-brown\u003cbr data-start=\"1810\" data-end=\"1813\"\u003e\u003cstrong data-start=\"1813\" data-end=\"1829\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Loess Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1907\" data-end=\"1910\"\u003e\u003cstrong data-start=\"1910\" data-end=\"1921\"\u003eVendor:\u003c\/strong\u003e Chinese Loess \/ Rou Ding\u003cbr data-start=\"1946\" data-end=\"1949\"\u003e\u003cstrong data-start=\"1949\" data-end=\"1978\"\u003eTraditional clay origins:\u003c\/strong\u003e Loess is a fine mineral-rich wind-deposited silt found across large regions of China, formed naturally over thousands of years. Traditionally associated with earth-based practices and valued for its smooth powdery texture, Chinese Loess Clay is especially prized for its low grit, rich petrichor aroma, and deeply grounded soil-forward sensory profile.\u003cbr data-start=\"2331\" data-end=\"2334\"\u003e\u003cstrong data-start=\"2334\" data-end=\"2350\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2369\" data-end=\"2382\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2384\" data-end=\"2767\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":54038995861831,"sku":"03011602362","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":54038994223431,"sku":"03011602361","price":7.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_fa1c6224-8170-4515-8a94-8381e2da207e.png?v=1767556920"},{"product_id":"caolin-humo-smoked-mexican-edible-kaolin-clay","title":"Caolín Humo - Edible Mexican smoky kaolin clay","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"61\" data-end=\"75\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"77\" data-end=\"931\"\u003eCaolín Humo is a natural Mexican kaolin clay known for its gentle smoky crunch and velvety creamy mineral profile. These irregular smoked chunks deliver a satisfying sensory experience with notes of damp earth, wet concrete, soft chalk, and lingering wood-smoke, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a silky creamy finish with a distinctive smoky earth character appreciated within geophagia and texture-focused communities. Traditionally associated with artisanal Mexican clay preparation methods, this smoked kaolin is valued for its grounding texture, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"933\" data-end=\"948\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"950\" data-end=\"1582\"\u003e\u003cstrong data-start=\"950\" data-end=\"962\"\u003eTexture:\u003c\/strong\u003e Gentle crisp crunch with soft silky creamy melt-down\u003cbr data-start=\"1015\" data-end=\"1018\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1028\"\u003eTaste:\u003c\/strong\u003e Earthy smoky minerals with wet concrete and soft chalk notes\u003cbr data-start=\"1089\" data-end=\"1092\"\u003e\u003cstrong data-start=\"1092\" data-end=\"1110\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1121\" data-end=\"1124\"\u003e\u003cstrong data-start=\"1124\" data-end=\"1135\"\u003eOrigin:\u003c\/strong\u003e 🇲🇽 Mexico\u003cbr data-start=\"1147\" data-end=\"1150\"\u003e\u003cstrong data-start=\"1150\" data-end=\"1163\"\u003eBest for:\u003c\/strong\u003e Smoky clay lovers, ASMR sessions, creamy texture fans, experienced clay enthusiasts\u003cbr data-start=\"1247\" data-end=\"1250\"\u003e\u003cstrong data-start=\"1250\" data-end=\"1270\"\u003eClay experience:\u003c\/strong\u003e A layered sensory clay with crisp smoky bites that soften into a smooth velvety mineral paste with lingering earthy warmth.\u003cbr data-start=\"1394\" data-end=\"1397\"\u003e\u003cstrong data-start=\"1397\" data-end=\"1412\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1425\" data-end=\"1428\"\u003e\u003cstrong data-start=\"1428\" data-end=\"1450\"\u003eHydration texture:\u003c\/strong\u003e Becomes creamy, silky, and lightly smooth with minimal grit\u003cbr data-start=\"1510\" data-end=\"1513\"\u003e\u003cstrong data-start=\"1513\" data-end=\"1529\"\u003eAroma notes:\u003c\/strong\u003e Wood smoke, damp soil, wet concrete, soft chalk dust\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1584\" data-end=\"1602\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1604\" data-end=\"2190\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1615\"\u003eWeight:\u003c\/strong\u003e Up to 100g\u003cbr data-start=\"1626\" data-end=\"1629\"\u003e\u003cstrong data-start=\"1629\" data-end=\"1639\"\u003eShape:\u003c\/strong\u003e Irregular smoked chunks with natural break lines\u003cbr data-start=\"1688\" data-end=\"1691\"\u003e\u003cstrong data-start=\"1691\" data-end=\"1702\"\u003eColour:\u003c\/strong\u003e Deep grey to charcoal-toned\u003cbr data-start=\"1730\" data-end=\"1733\"\u003e\u003cstrong data-start=\"1733\" data-end=\"1749\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Smoked Kaolin Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1835\" data-end=\"1838\"\u003e\u003cstrong data-start=\"1838\" data-end=\"1849\"\u003eVendor:\u003c\/strong\u003e La Sobrina\u003cbr data-start=\"1860\" data-end=\"1863\"\u003e\u003cstrong data-start=\"1863\" data-end=\"1892\"\u003eTraditional clay origins:\u003c\/strong\u003e Kaolin clay has long been valued throughout Mexico for its purity and balanced mineral profile. Traditional smoking and heating methods deepen the earthy aroma and flavour, creating a richer sensory experience connected to elemental clay preparation traditions.\u003cbr data-start=\"2154\" data-end=\"2157\"\u003e\u003cstrong data-start=\"2157\" data-end=\"2173\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2192\" data-end=\"2205\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2207\" data-end=\"2590\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":53928343208263,"sku":"0304190092","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53928343142727,"sku":"0304190091","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_04ce977a-5fa3-4bdb-9986-738155b5cbcd.png?v=1774149341"},{"product_id":"pretoria-caramel-south-african-edible-clay","title":"Pretoria Caramel – Creamy South African edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePretoria Caramel is a natural South African clay known for its dense crunch and rich, mineral-forward earthy profile. Sourced from the Pretoria region and often associated with traditional African caramel clays and calaba-style earths, these golden-brown chunks deliver a satisfying sensory experience with notes of baked clay, toasted soil, warm minerals, and subtle smoky undertones. Certain pieces soften into a creamy, melt-like texture as they warm, creating the distinctive caramel-clay experience that makes this variety especially sought after.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture offers a dense, compact finish with occasional layered breaks and a naturally grounding earth character appreciated within geophagia and texture-focused communities. Traditionally associated with Southern African clay traditions, Pretoria Caramel is valued for its authentic earthy crunch, warm mineral depth, and slow sensory enjoyment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense compact chunks with a strong crunch and occasional creamy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Baked clay, toasted soil, warm minerals, subtle smokiness, earthy richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇿🇦 South Africa, Pretoria Region\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, earthy flavour enthusiasts, slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A rich, mineral-heavy clay that combines a firm crunch with occasional creamy caramel-like melts for a deeply satisfying sensory experience.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a creamy, slightly muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm earth, baked clay, dusty minerals, toasted soil, faint smoke\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Warm caramel brown to deep earthy brown with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ndivhuwos Crunch Clay\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Caramel-style clays have been enjoyed across parts of Southern and West Africa for generations. Often associated with calaba and African kaolin traditions, these mineral-rich earths are valued for their dense texture, earthy flavour, and naturally warming aroma. Their colour, density, and flavour can vary naturally from batch to batch, reflecting the unique character of the soils from which they are sourced.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":53996882395463,"sku":"03012502040","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53891751379271,"sku":"03012502041","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460371145031,"sku":"03012502042","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460371177799,"sku":"03012502043","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_35afd0be-85ee-4caa-b951-23dff55986a3.png?v=1778509695"},{"product_id":"choco-clay-south-african-natural-edible-clay","title":"South African Choco Clay","description":"\u003ch2 data-end=\"67\" data-start=\"53\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"591\" data-start=\"69\"\u003eChoco Clay is a natural South African clay known for its gentle crunch and rich, cocoa-toned earthy profile. Sourced from the mineral-rich soils of the Pretoria region, these irregular brown chunks deliver a smooth sensory experience with notes of earthy minerals, subtle tanginess, creamy clay, and faint chocolate-like undertones. The texture offers a clean, creamy finish that softens beautifully as it breaks down, making it particularly appealing to those who enjoy smoother clay experiences with a little complexity.\u003c\/p\u003e\n\u003cp data-end=\"1004\" data-start=\"593\"\u003eNaturally unrefined and minimally processed, Choco Clay showcases the authentic character of South African earth. Its deep brown colour, soft crunch, and mellow mineral flavour create a comforting, grounding experience that feels both rich and approachable. Traditionally associated with Southern African clay traditions, it is valued for its smooth texture, natural mineral content, and slow sensory enjoyment.\u003c\/p\u003e\n\u003ch2 data-end=\"1021\" data-start=\"1006\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1673\" data-start=\"1023\"\u003e\u003cstrong data-end=\"1035\" data-start=\"1023\"\u003eTexture:\u003c\/strong\u003e Smooth, creamy chunks with a gentle crunch and soft melt\u003cbr data-end=\"1095\" data-start=\"1092\"\u003e\u003cstrong data-end=\"1105\" data-start=\"1095\"\u003eTaste:\u003c\/strong\u003e Earthy minerals, subtle tang, creamy clay, faint cocoa-like undertones\u003cbr data-end=\"1179\" data-start=\"1176\"\u003e\u003cstrong data-end=\"1197\" data-start=\"1179\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-end=\"1216\" data-start=\"1213\"\u003e\u003cstrong data-end=\"1227\" data-start=\"1216\"\u003eOrigin:\u003c\/strong\u003e 🇿🇦 South Africa, Pretoria Region\u003cbr data-end=\"1265\" data-start=\"1262\"\u003e\u003cstrong data-end=\"1278\" data-start=\"1265\"\u003eBest for:\u003c\/strong\u003e Beginners, smooth clay lovers, slow sensory enjoyment\u003cbr data-end=\"1335\" data-start=\"1332\"\u003e\u003cstrong data-end=\"1355\" data-start=\"1335\"\u003eClay experience:\u003c\/strong\u003e A mellow, creamy clay with gentle crunch and rich earthy character that softens beautifully as you explore it.\u003cbr data-end=\"1469\" data-start=\"1466\"\u003e\u003cstrong data-end=\"1484\" data-start=\"1469\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-end=\"1500\" data-start=\"1497\"\u003e\u003cstrong data-end=\"1522\" data-start=\"1500\"\u003eHydration texture:\u003c\/strong\u003e Becomes silky, creamy, and exceptionally smooth when dampened\u003cbr data-end=\"1587\" data-start=\"1584\"\u003e\u003cstrong data-end=\"1603\" data-start=\"1587\"\u003eAroma notes:\u003c\/strong\u003e Earthy minerals, damp soil, subtle cocoa notes, natural clay richness\u003c\/p\u003e\n\u003ch2 data-end=\"1693\" data-start=\"1675\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"1693\" data-start=\"1675\" data-section-id=\"1c9do4s\"\u003e\u003cstrong data-end=\"1732\" data-start=\"1722\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks and broken pieces\u003cbr data-end=\"1778\" data-start=\"1775\"\u003e\u003cstrong data-end=\"1789\" data-start=\"1778\"\u003eColour:\u003c\/strong\u003e Chocolate-brown to deep earthy brown with natural variation\u003cbr data-end=\"1852\" data-start=\"1849\"\u003e\u003cstrong data-end=\"1868\" data-start=\"1852\"\u003eIngredients:\u003c\/strong\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1957\" data-start=\"1954\"\u003e\u003cstrong data-end=\"1968\" data-start=\"1957\"\u003eVendor:\u003c\/strong\u003e Ndivhuwos Crunch Clay\u003cbr data-end=\"1988\" data-start=\"1985\"\u003e\u003cstrong data-end=\"2017\" data-start=\"1988\"\u003eTraditional clay origins:\u003c\/strong\u003e Brown mineral clays have long been valued across Southern Africa for their smooth texture, mineral richness, and earthy flavour. Naturally sourced clays such as Choco Clay remain popular within traditional earth-clay practices and sensory-focused clay communities.\u003cbr data-end=\"2285\" data-start=\"2282\"\u003e\u003cstrong data-end=\"2301\" data-start=\"2285\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2333\" data-start=\"2320\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2718\" data-start=\"2335\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":54051404185927,"sku":"03012502000","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53891752657223,"sku":"03012502001","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460377993543,"sku":"03012502002","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460378026311,"sku":"03012502003","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b5bbeea5-c86a-49f7-b814-9219064f3480.png?v=1778509682"},{"product_id":"south-african-red-clay-iron-rich-edible-clay-chunks","title":"South African Red Clay - Iron-Rich South African edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSouth African Red Clay is a natural iron-rich earth clay sourced from the Pretoria region and traditionally known as Ibomvu. Recognised for its striking red colour and distinctive mineral profile, this clay delivers a satisfying sensory experience with notes of warm earth, iron-rich minerals, rain-soaked soil, and subtle sour undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThese naturally broken chunks offer a firm bite with a gentle sandy crunch that gradually softens into a smooth, creamy texture. The high iron content gives the clay its vivid red appearance while contributing to its deep earthy flavour and characteristic mineral warmth. As moisture builds, the texture transforms from crisp and slightly sandy to soft and velvety, creating a balanced experience that combines crunch, creaminess, and rich earthiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with Southern African cultural practices, Ibomvu has long been valued for its connection to the land, its vibrant colour, and its naturally grounding sensory qualities. Today it remains popular among clay enthusiasts who appreciate authentic red earth flavours and mineral-rich clay experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm chunks with a gentle sandy crunch and creamy melt-down\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy minerals, iron-rich red soil, subtle sourness, warm earth notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇿🇦 South Africa, Pretoria\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fans of red earth clays, mineral-rich flavours, and balanced crunch-to-cream textures\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A classic iron-rich clay offering earthy depth, gentle crunch, and a smooth creamy finish\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a creamy, velvety clay with lingering mineral richness\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red earth, petrichor, iron minerals, warm soil, rain-soaked clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular natural chunks and broken pieces\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bright red to deep iron-red with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural South African Red Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor: \u003c\/span\u003e\u003c\/strong\u003eNdivhuwo's Crunch Clay\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Known locally as Ibomvu, this iron-rich red clay has been valued across Southern Africa for generations. Its distinctive colour and mineral content have made it an important material in traditional cultural practices, while its earthy flavour and texture continue to appeal to modern clay enthusiasts.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":54051917365575,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891759571271,"sku":"03012502011","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460380254535,"sku":"03012502012","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460380287303,"sku":"03012502013","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_008fb60e-034d-4326-8c60-bdded954c8de.png?v=1778509673"},{"product_id":"pretoria-light-brown-south-african-edible-clay","title":"Pretoria Light Brown – Creamy South African edible clay","description":"\u003ch3 data-section-id=\"3h1ku8\" data-start=\"61\" data-end=\"76\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-start=\"78\" data-end=\"412\"\u003ePretoria Light Brown is a natural South African clay known for its firm, satisfying crunch and creamy caramel-earth profile. Sourced from the mineral-rich soils surrounding Pretoria, these irregular clay chunks deliver a sensory experience that begins with a clean, sturdy snap before gradually softening into a smooth, creamy finish.\u003c\/p\u003e\n\u003cp data-start=\"414\" data-end=\"887\"\u003eThe flavour is deeply earthy yet approachable, combining mineral-rich clay notes with subtle caramel warmth and occasional gentle tanginess. As the clay breaks down, it develops a rich, velvety mouthfeel that many enthusiasts associate with classic Southern African earth clays. Naturally sun-dried and unrefined, each batch reflects the character of the landscape from which it originates, with slight variations in colour, density, and flavour adding to its authenticity.\u003c\/p\u003e\n\u003cp data-start=\"889\" data-end=\"1055\"\u003eTraditionally associated with Southern African geophagy practices, Pretoria Light Brown is valued for its balance of crunch, creaminess, and grounding earthy flavour.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1057\" data-end=\"1073\"\u003eKey features\u003c\/h3\u003e\n\u003cp data-start=\"1075\" data-end=\"1707\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1087\"\u003eTexture:\u003c\/strong\u003e Firm crunchy chunks with a creamy, melt-down finish\u003cbr data-start=\"1139\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1142\" data-end=\"1152\"\u003eTaste:\u003c\/strong\u003e Earthy minerals, caramel warmth, subtle tang, creamy clay notes\u003cbr data-start=\"1216\" data-end=\"1219\"\u003e\u003cstrong data-start=\"1219\" data-end=\"1237\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1248\" data-end=\"1251\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1262\"\u003eOrigin:\u003c\/strong\u003e 🇿🇦 South Africa, Pretoria\u003cbr data-start=\"1290\" data-end=\"1293\"\u003e\u003cstrong data-start=\"1293\" data-end=\"1306\"\u003eBest for:\u003c\/strong\u003e Fans of creamy earth clays, balanced crunch, and traditional African clay profiles\u003cbr data-start=\"1389\" data-end=\"1392\"\u003e\u003cstrong data-start=\"1392\" data-end=\"1412\"\u003eClay experience:\u003c\/strong\u003e A satisfying transition from crisp crunch to smooth creamy melt with rich earthy depth\u003cbr data-start=\"1499\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1502\" data-end=\"1517\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1528\" data-end=\"1531\"\u003e\u003cstrong data-start=\"1531\" data-end=\"1553\"\u003eHydration texture:\u003c\/strong\u003e Softens into a creamy, slightly muddy consistency when dampened\u003cbr data-start=\"1617\" data-end=\"1620\"\u003e\u003cstrong data-start=\"1620\" data-end=\"1636\"\u003eAroma notes:\u003c\/strong\u003e Earthy minerals, warm soil, caramelised clay, subtle rain-soaked earth\u003c\/p\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1709\" data-end=\"1728\"\u003eProduct details\u003c\/h3\u003e\n\u003cp data-section-id=\"bs82nj\" data-start=\"1709\" data-end=\"1728\"\u003e\u003cstrong data-start=\"1757\" data-end=\"1767\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1792\" data-end=\"1795\"\u003e\u003cstrong data-start=\"1795\" data-end=\"1806\"\u003eColour:\u003c\/strong\u003e Light caramel brown to soft chocolate brown with natural variation\u003cbr data-start=\"1873\" data-end=\"1876\"\u003e\u003cstrong data-start=\"1876\" data-end=\"1892\"\u003eIngredients:\u003c\/strong\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1978\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1981\" data-end=\"1992\"\u003eVendor:\u003c\/strong\u003e Ndivhuwos Crunch Clay\u003cbr data-start=\"2009\" data-end=\"2012\"\u003e\u003cstrong data-start=\"2012\" data-end=\"2041\"\u003eTraditional clay origins:\u003c\/strong\u003e Light brown earth clays have long been enjoyed across parts of Southern Africa for their distinctive texture, mineral richness, and earthy flavour. Naturally sun-dried and minimally processed, these clays remain closely connected to traditional geophagy practices and regional earth-eating customs.\u003cbr data-start=\"2340\" data-end=\"2343\"\u003e\u003cstrong data-start=\"2343\" data-end=\"2359\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2378\" data-end=\"2392\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2394\" data-end=\"2777\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":54051233333575,"sku":"03012502060","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891761963335,"sku":"03012502061","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460381696327,"sku":"03012502062","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460381729095,"sku":"03012502063","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e6fad526-712b-4477-a6fc-a50f2e177561.png?v=1778509653"},{"product_id":"south-african-purple-clay-edible-clay","title":"South African Purple Clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"99\" data-end=\"114\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"116\" data-end=\"761\"\u003e\u003cstrong data-start=\"116\" data-end=\"128\"\u003eTexture:\u003c\/strong\u003e Soft chalk-like crunch with powdery creamy breakdown\u003cbr data-start=\"181\" data-end=\"184\"\u003e\u003cstrong data-start=\"184\" data-end=\"202\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"218\" data-end=\"221\"\u003e\u003cstrong data-start=\"221\" data-end=\"231\"\u003eTaste:\u003c\/strong\u003e Very mild, clean mineral flavour with barely noticeable earthy notes\u003cbr data-start=\"300\" data-end=\"303\"\u003e\u003cstrong data-start=\"303\" data-end=\"315\"\u003eSensory:\u003c\/strong\u003e Dusty soft crunch that melts into a creamy paste-like texture\u003cbr data-start=\"377\" data-end=\"380\"\u003e\u003cstrong data-start=\"380\" data-end=\"391\"\u003eOrigin:\u003c\/strong\u003e South Africa 🇿🇦, Pretoria region\u003cbr data-start=\"426\" data-end=\"429\"\u003e\u003cstrong data-start=\"429\" data-end=\"438\"\u003eUses:\u003c\/strong\u003e Ideal for texture-focused sensory enjoyment, gentle crunch cravings, and soft melt experiences\u003cbr data-start=\"533\" data-end=\"536\"\u003e\u003cstrong data-start=\"536\" data-end=\"556\"\u003eClay Experience:\u003c\/strong\u003e Best suited to those who enjoy mild, low-flavour clays with soft chalky textures. Beginner-friendly due to its gentle flavour profile and easy breakdown, offering a clean, calming, texture-led experience.\u003c\/p\u003e\n\u003chr data-start=\"763\" data-end=\"766\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"768\" data-end=\"787\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"789\" data-end=\"1294\"\u003eSouth African Purple Clay from the Pretoria region is a naturally iron-rich clay traditionally associated with the Letsoku family of Southern African clays. Known for its striking aubergine-purple colouring, this clay has historically been appreciated across various communities for cultural, cosmetic, and traditional uses. The current batch leans heavily into texture rather than flavour, making it especially appealing for those who enjoy soft crunches and creamy melt-downs over bold earthy intensity.\u003c\/p\u003e\n\u003cp data-start=\"1296\" data-end=\"1646\"\u003eFormed into irregular natural chunks, the clay delivers a gentle chalk-like bite that quickly softens into a fine powder before turning creamy when moist. While previous batches may have carried deeper earthy or smoky undertones, this particular harvest is noticeably more neutral, with only the faintest mineral presence lingering in the background.\u003c\/p\u003e\n\u003cp data-start=\"1648\" data-end=\"1985\"\u003eIts deep purple hue comes from naturally occurring iron oxides within the soil, sometimes showing subtle red or yellow variations depending on the deposit. For collectors and sensory enthusiasts, this clay offers a clean, understated experience centred on softness, crumble, and texture progression rather than strong flavour complexity.\u003c\/p\u003e\n\u003chr data-start=\"1987\" data-end=\"1990\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1992\" data-end=\"2011\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"2013\" data-end=\"2415\"\u003eThis clay delivers a soft, powdery crunch more reminiscent of delicate chalk than dense earth-heavy clay. The chunks break easily with minimal resistance, producing a dry dusty crumble that disperses smoothly across the palate. Rather than snapping sharply, the texture gently collapses into fine mineral powder before slowly transforming into a creamy, paste-like consistency when exposed to moisture.\u003c\/p\u003e\n\u003cp data-start=\"2417\" data-end=\"2692\"\u003eThe experience is light, airy, and soothing, with very little grit or graininess. Its texture progression moves quickly from soft crunch to melt, making it especially satisfying for those who prefer gentler sensory experiences over aggressive crunches or dense compact clays.\u003c\/p\u003e\n\u003chr data-start=\"2694\" data-end=\"2697\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2699\" data-end=\"2715\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2717\" data-end=\"3010\"\u003eFlavour is extremely mild in the current batch, with almost no dominant earthy profile. The overall taste is clean, neutral, and mineral-led, carrying only the faintest hint of natural clay undertones in the background. Any smoky, damp-soil, or iron-rich notes are very subtle and understated.\u003c\/p\u003e\n\u003cp data-start=\"3012\" data-end=\"3303\"\u003eThe aroma is similarly soft and quiet, with a light dry mineral scent that stays neutral throughout chewing. As the clay breaks down, the flavour remains delicate and minimal, allowing the powdery texture and creamy finish to take centre stage rather than strong earthiness or mineral depth.\u003c\/p\u003e\n\u003chr data-start=\"3305\" data-end=\"3308\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3310\" data-end=\"3332\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3334\" data-end=\"3964\"\u003e\u003cstrong data-start=\"3334\" data-end=\"3345\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g bags\u003cbr data-start=\"3376\" data-end=\"3379\"\u003e\u003cstrong data-start=\"3379\" data-end=\"3389\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks and broken pieces\u003cbr data-start=\"3432\" data-end=\"3435\"\u003e\u003cstrong data-start=\"3435\" data-end=\"3446\"\u003eColour:\u003c\/strong\u003e Aubergine-purple with occasional reddish or yellow undertones\u003cbr data-start=\"3508\" data-end=\"3511\"\u003e\u003cstrong data-start=\"3511\" data-end=\"3527\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3590\" data-end=\"3593\"\u003e\u003cstrong data-start=\"3593\" data-end=\"3604\"\u003eVendor:\u003c\/strong\u003e Ndivhuwo's Crunch Clay\u003cbr data-start=\"3627\" data-end=\"3630\"\u003e\u003cstrong data-start=\"3630\" data-end=\"3659\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Purple Letsoku clay has long been used across Southern African communities including Sotho-Tswana, Xhosa, Swati, Shona, and Venda cultures for traditional medicinal, cosmetic, and ritual practices. Naturally sourced clays may occasionally contain small impurities and should always be checked before use.\u003c\/p\u003e\n\u003chr data-start=\"3966\" data-end=\"3969\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3971\" data-end=\"3984\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3986\" data-end=\"4369\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003chr data-start=\"4371\" data-end=\"4374\"\u003e\n\u003ch2 data-section-id=\"tzypyf\" data-start=\"4376\" data-end=\"4399\"\u003eSEO Meta Description\u003c\/h2\u003e\n\u003cp data-start=\"4401\" data-end=\"4696\"\u003eSouth African Purple Clay, Pica Edible Clay for eating, soft powdery creamy chalk texture, neutral clean mineral dusty flavour, Crunch Cravings. Edible clay, Natural clay, Crunchy, Earthy, Roasted clay, Smoked clay, Crunchy texture, Earthy taste, Clay chunks, Clay bites, Chalk, Pica, Geophagia.\u003c\/p\u003e\n\u003cp data-start=\"4698\" data-end=\"4880\"\u003eIdeal for texture-led sensory experiences, crunch cravings, and mild mineral flavour profiles associated with natural clay, edible clay, chalk, pica, and geophagia-related interests.\u003c\/p\u003e\n\u003cp data-start=\"4882\" data-end=\"5023\"\u003ePerfect for satisfying soft mineral-rich textures and gentle creamy breakdown experiences linked to clay consumption and sensory exploration.\u003c\/p\u003e\n\u003cp data-start=\"5025\" data-end=\"5165\"\u003eCan be enjoyed dry for a soft dusty crunch and delicate crumble, or hydrated to explore creamy paste-like textures with clean mineral tones.\u003c\/p\u003e\n\u003cp data-start=\"5167\" data-end=\"5277\"\u003eSuitable for slow, mindful enjoyment and personal rituals often associated with pica and geophagia behaviours.\u003c\/p\u003e\n\u003cp data-start=\"5279\" data-end=\"5401\"\u003eA versatile option for both soft crunch-focused and melt-to-paste experiences depending on preparation\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":53891758850375,"sku":"03012502020","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53895755596103,"sku":"03012502021","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53460382155079,"sku":"03012502022","price":7.49,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460382187847,"sku":"03012502023","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c4ee18fa-6393-483c-966a-e9cb47e5602f.png?v=1778509604"},{"product_id":"pretoria-soft-brown-creamy-south-african-edible-clay","title":"Pretoria Soft Brown – Creamy South African edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePretoria Brown is a natural South African clay known for its soft crunch and rich earthy profile. Sourced from the mineral-rich soils of the Pretoria region, these irregular clay chunks deliver a comforting sensory experience with notes of damp earth, roasted nuts, mineral-rich soil, and subtle caramel undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUnlike harder terracotta-style clays, Pretoria Brown leans towards a smoother, more melt-focused texture. The chunks break easily with a gentle snap before softening into a creamy, silky finish that coats the palate without grit or heaviness. Natural variations in colour and density create a diverse texture experience, ranging from soft crumbles to occasional firmer crunchy pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTraditionally associated with Southern African clay traditions, this clay is valued for its grounding texture, natural mineral character, and satisfying earthy flavour. Its smooth breakdown and approachable profile make it particularly appealing to those who enjoy softer clays and creamy melts.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crunchy chunks with silky creamy melt\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy minerals, damp soil, nutty notes, subtle caramel undertones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇿🇦 South Africa, Pretoria Region\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners, soft clay lovers, creamy texture enthusiasts, slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A smooth, comforting clay that combines a gentle crunch with a rich earthy flavour and creamy finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes exceptionally silky and smooth with a creamy melt-in-the-mouth texture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Damp earth, fresh soil, minerals, subtle roasted nuttiness\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and naturally broken pieces\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light caramel through to rich brown tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ndivhuwos Crunch Clay\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft brown clays have long been appreciated throughout Southern Africa for their smooth texture, mineral richness, and earthy flavour. Traditionally gathered from local clay deposits, they remain popular within both sensory clay traditions and regional earth-material practices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":54051261448519,"sku":"03012502070","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53891760062791,"sku":"03012502071","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53460413776199,"sku":"03012502072","price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53460413808967,"sku":"03012502073","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6fbe2bba-608b-4839-8c8d-7ae876cb96e9.png?v=1778509495"},{"product_id":"pretoria-sandy-brown-caramel-south-african-edible-clay","title":"Pretoria Sandy Brown – Caramel South African Clay Chunks","description":"\u003ch3 data-section-id=\"3h1ku8\" data-start=\"154\" data-end=\"169\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-start=\"171\" data-end=\"702\"\u003ePretoria Sandy Brown is a natural South African clay known for its dense crunch and rich caramel-earth profile. Sourced from the mineral-rich soils of the Pretoria region, these irregular clay chunks deliver a bold sensory experience with notes of baked earth, warm minerals, toasted soil, and subtle smoky undertones. The texture begins with a firm, compact snap before gradually softening into a creamy, earthy melt, creating the distinctive \"caramel clay\" experience that has made this variety so popular among clay enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"704\" data-end=\"1174\"\u003eNaturally unrefined and sun-dried, Pretoria Sandy Brown showcases the authentic character of South African earth clays. Its warm brown colour, satisfying density, and lingering mineral flavour make it particularly appealing to those who enjoy traditional African clay varieties with strong earthy depth and a smooth finish. Traditionally associated with Southern African geophagy practices, it is valued for its grounding texture, rich aroma, and slow sensory enjoyment.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1176\" data-end=\"1192\"\u003eKey features\u003c\/h3\u003e\n\u003cp data-start=\"1194\" data-end=\"1885\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1206\"\u003eTexture:\u003c\/strong\u003e Dense compact chunks with a strong crunch and creamy melt-down\u003cbr data-start=\"1269\" data-end=\"1272\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1282\"\u003eTaste:\u003c\/strong\u003e Deep earthy minerals, baked clay, toasted soil, subtle smokiness, caramel warmth\u003cbr data-start=\"1363\" data-end=\"1366\"\u003e\u003cstrong data-start=\"1366\" data-end=\"1384\"\u003eCrunch factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"1400\" data-end=\"1403\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1414\"\u003eOrigin:\u003c\/strong\u003e 🇿🇦 South Africa, Pretoria\u003cbr data-start=\"1442\" data-end=\"1445\"\u003e\u003cstrong data-start=\"1445\" data-end=\"1458\"\u003eBest for:\u003c\/strong\u003e Crunch lovers, traditional African clay enthusiasts, and fans of rich earthy flavours\u003cbr data-start=\"1544\" data-end=\"1547\"\u003e\u003cstrong data-start=\"1547\" data-end=\"1567\"\u003eClay experience:\u003c\/strong\u003e A bold, mineral-rich clay that combines a satisfying crunch with a smooth, creamy finish\u003cbr data-start=\"1656\" data-end=\"1659\"\u003e\u003cstrong data-start=\"1659\" data-end=\"1674\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1685\" data-end=\"1688\"\u003e\u003cstrong data-start=\"1688\" data-end=\"1710\"\u003eHydration texture:\u003c\/strong\u003e Softens into a creamy, slightly muddy consistency while retaining its earthy depth\u003cbr data-start=\"1793\" data-end=\"1796\"\u003e\u003cstrong data-start=\"1796\" data-end=\"1812\"\u003eAroma notes:\u003c\/strong\u003e Warm earth, baked clay, toasted minerals, subtle smoke, rain-soaked soil\u003c\/p\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1887\" data-end=\"1906\"\u003eProduct details\u003c\/h3\u003e\n\u003cp data-section-id=\"bs82nj\" data-start=\"1887\" data-end=\"1906\"\u003e\u003cstrong data-start=\"1935\" data-end=\"1945\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1970\" data-end=\"1973\"\u003e\u003cstrong data-start=\"1973\" data-end=\"1984\"\u003eColour:\u003c\/strong\u003e Sandy brown to deep caramel brown with natural variation\u003cbr data-start=\"2041\" data-end=\"2044\"\u003e\u003cstrong data-start=\"2044\" data-end=\"2060\"\u003eIngredients:\u003c\/strong\u003e 100% Natural South African Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2146\" data-end=\"2149\"\u003e\u003cstrong data-start=\"2149\" data-end=\"2160\"\u003eVendor:\u003c\/strong\u003e Ndivhuwo's Crunch Clay\u003cbr data-start=\"2177\" data-end=\"2180\"\u003e\u003cstrong data-start=\"2180\" data-end=\"2209\"\u003eTraditional clay origins:\u003c\/strong\u003e Caramel-style earth clays have long been enjoyed across parts of Southern and West Africa for their distinctive texture, earthy flavour, and mineral richness. Often associated with traditional calabash and kaolin clays, they remain closely connected to longstanding geophagy practices and cultural earth traditions.\u003cbr data-start=\"2525\" data-end=\"2528\"\u003e\u003cstrong data-start=\"2528\" data-end=\"2544\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2563\" data-end=\"2577\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2579\" data-end=\"2962\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-25g)","offer_id":54051186475335,"sku":"03012502080","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53891759997255,"sku":"03012502081","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53460414234951,"sku":"03012502082","price":7.59,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53460414267719,"sku":"03012502083","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_0cc840fd-cb88-4784-a219-da00a710b795.png?v=1778509444"},{"product_id":"clay-and-crumb-shots-by-flavour-edible-clay-powders-and-crumbs-for-pica-and-geophagia","title":"Clay Flavour Pots - Explore the range of Indian clay powders snd crumbs by flavour profile","description":"\u003ch3 data-end=\"58\" data-start=\"36\" data-section-id=\"f0xuy6\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"365\" data-start=\"59\"\u003eClay Powder and Crumb Flavour Pots are designed for exploring different clay flavour profiles without committing to larger chunks or treats. Packed in handy Kraft shot-sized pots, each blend contains mostly fine clay powder with a scattering of crumbs for a gentle, textured crunch.\u003c\/p\u003e\n\u003cp data-end=\"714\" data-start=\"367\"\u003eThese shots are ideal for those with sensitive teeth, or for anyone curious about the flavour of natural clays before moving on to firmer chunks, bars, or chalk-style treats. Each pot offers a focused taste experience built around a specific flavour profile, allowing you to explore smoky, creamy, mineral, or earthy clay notes at your own pace.\u003c\/p\u003e\n\u003cp data-end=\"1004\" data-start=\"716\"\u003eThink of them as flavour samplers for the clay-curious — similar to our mystery mix-ups, but guided by a chosen taste profile. Whether you prefer subtle creamy tones or bold iron-rich earthiness, Clay and Crumb Shots provide an easy way to discover what your crunch cravings lean towards.\u003c\/p\u003e\n\u003ch3 data-end=\"1028\" data-start=\"1006\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1219\" data-start=\"1029\"\u003eSoft, powdery clay with occasional crumb fragments. Designed for a gentle bite with light texture rather than firm crunch, making them suitable for those who prefer a softer clay experience.\u003c\/p\u003e\n\u003ch3 data-end=\"1240\" data-start=\"1221\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1295\" data-start=\"1241\"\u003eEach shot highlights a different clay flavour profile:\u003c\/p\u003e\n\u003cul data-end=\"1714\" data-start=\"1297\"\u003e\n\u003cli data-end=\"1374\" data-start=\"1297\" data-section-id=\"e47fh5\"\u003e\n\u003cp data-end=\"1374\" data-start=\"1299\"\u003e\u003cstrong data-end=\"1313\" data-start=\"1299\"\u003eSmoky Char (Blacks)\u003c\/strong\u003e – deep roasted tones with charcoal-like, smoky earthiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1450\" data-start=\"1375\" data-section-id=\"ysxqel\"\u003e\n\u003cp data-end=\"1450\" data-start=\"1377\"\u003e\u003cstrong data-end=\"1392\" data-start=\"1377\"\u003eMild Creamy\/Chalky (Whites)\u003c\/strong\u003e – smooth, soft mineral notes with a creamy clay and chalky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1542\" data-start=\"1451\" data-section-id=\"7mcabe\"\u003e\n\u003cp data-end=\"1542\" data-start=\"1453\"\u003e\u003cstrong data-end=\"1464\" data-start=\"1453\"\u003eCementy (Greys)\u003c\/strong\u003e – bold mineral profile reminiscent of wet cement, limestone and stone dust.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1626\" data-start=\"1543\" data-section-id=\"29gcgo\"\u003e\n\u003cp data-end=\"1626\" data-start=\"1545\"\u003e\u003cstrong data-end=\"1565\" data-start=\"1545\"\u003eIron-Rich Earthy (Reds\/Browns)\u003c\/strong\u003e – rich red-clay depth with metallic, soil-like undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1714\" data-start=\"1627\" data-section-id=\"1k7ige7\"\u003e\n\u003cp data-end=\"1714\" data-start=\"1629\"\u003e\u003cstrong data-end=\"1651\" data-start=\"1629\"\u003eMineral-Rich Terra (Oranges)\u003c\/strong\u003e – layered mineral flavours with dry earth and petrichor notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1714\" data-start=\"1627\" data-section-id=\"1k7ige7\"\u003e\n\u003cstrong\u003eGasoline (Mixed Colours) - \u003c\/strong\u003ea mix of clays that taste like gas\/petrol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1737\" data-start=\"1716\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2015\" data-start=\"1738\"\u003eThese clay shots are perfect for slow tasting and flavour exploration. The powder-dominant texture allows the mineral taste of each blend to come through clearly, while small crumbs add just enough texture to keep the experience interesting without being too hard on the teeth.\u003c\/p\u003e\n\u003ch3 data-end=\"2035\" data-start=\"2017\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2235\" data-start=\"2036\"\u003e\n\u003cli data-end=\"2073\" data-start=\"2036\" data-section-id=\"1ypkaxy\"\u003e\n\u003cp data-end=\"2073\" data-start=\"2038\"\u003eFlavour-focused clay sampler pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2116\" data-start=\"2074\" data-section-id=\"k9vl6q\"\u003e\n\u003cp data-end=\"2116\" data-start=\"2076\"\u003ePowder-heavy texture with crumb pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2146\" data-start=\"2117\" data-section-id=\"10n4dfg\"\u003e\n\u003cp data-end=\"2146\" data-start=\"2119\"\u003eGentle on sensitive teeth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2194\" data-start=\"2147\" data-section-id=\"11l2fhe\"\u003e\n\u003cp data-end=\"2194\" data-start=\"2149\"\u003eIdeal for tasting new clay flavour profiles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2235\" data-start=\"2195\" data-section-id=\"15ftgkz\"\u003e\n\u003cp data-end=\"2235\" data-start=\"2197\"\u003eConvenient Kraft shot-sized containers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2258\" data-start=\"2237\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2904\" data-start=\"2260\"\u003e\n\u003cli data-end=\"2288\" data-start=\"2260\" data-section-id=\"4dd6d2\"\u003e\n\u003cp data-end=\"2288\" data-start=\"2262\"\u003e\u003cstrong data-end=\"2271\" data-start=\"2262\"\u003eSize:\u003c\/strong\u003e Kraft shot pot\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2323\" data-start=\"2289\" data-section-id=\"e0jem0\"\u003e\n\u003cp data-end=\"2323\" data-start=\"2291\"\u003e\u003cstrong data-end=\"2302\" data-start=\"2291\"\u003eWeight:\u003c\/strong\u003e 50g or 75g options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2366\" data-start=\"2324\" data-section-id=\"5fg8e4\"\u003e\n\u003cp data-end=\"2366\" data-start=\"2326\"\u003e\u003cstrong data-end=\"2336\" data-start=\"2326\"\u003eShape:\u003c\/strong\u003e Powder with crumb fragments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2447\" data-start=\"2367\" data-section-id=\"1jo5ox0\"\u003e\n\u003cp data-end=\"2447\" data-start=\"2369\"\u003e\u003cstrong data-end=\"2380\" data-start=\"2369\"\u003eColour:\u003c\/strong\u003e Varies by flavour profile (light cream to deep earthy red\/brown)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2495\" data-start=\"2448\" data-section-id=\"18pc4mc\"\u003e\n\u003cp data-end=\"2495\" data-start=\"2450\"\u003e\u003cstrong data-end=\"2462\" data-start=\"2450\"\u003eTexture:\u003c\/strong\u003e Fine powder with crumb texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2537\" data-start=\"2496\" data-section-id=\"1gu99jw\"\u003e\n\u003cp data-end=\"2537\" data-start=\"2498\"\u003e\u003cstrong data-end=\"2516\" data-start=\"2498\"\u003eCrunch Factor:\u003c\/strong\u003e Low to mild crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2637\" data-start=\"2538\" data-section-id=\"qozw8r\"\u003e\n\u003cp data-end=\"2637\" data-start=\"2540\"\u003e\u003cstrong data-end=\"2558\" data-start=\"2540\"\u003eTaste Profile:\u003c\/strong\u003e Smoky, creamy, cementy, iron-rich earthy, or mineral-rich depending on blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2694\" data-start=\"2638\" data-section-id=\"1k406ms\"\u003e\n\u003cp data-end=\"2694\" data-start=\"2640\"\u003e\u003cstrong data-end=\"2656\" data-start=\"2640\"\u003eIngredients:\u003c\/strong\u003e Natural clay blends and clay crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2752\" data-start=\"2695\" data-section-id=\"l2o5zo\"\u003e\n\u003cp data-end=\"2752\" data-start=\"2697\"\u003e\u003cstrong data-end=\"2719\" data-start=\"2697\"\u003eCountry of Origin:\u003c\/strong\u003e Varies depending on clay blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2776\" data-start=\"2753\" data-section-id=\"zo3l4z\"\u003e\n\u003cp data-end=\"2776\" data-start=\"2755\"\u003e\u003cstrong data-end=\"2766\" data-start=\"2755\"\u003eVendor:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e Varies depending on clay blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2904\" data-start=\"2777\" data-section-id=\"azai26\"\u003e\n\u003cp data-end=\"2904\" data-start=\"2779\"\u003e\u003cstrong data-end=\"2808\" data-start=\"2779\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by traditional earth and mineral clay profiles enjoyed in geophagy cultures worldwide.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2922\" data-start=\"2906\" data-section-id=\"1ajl8cl\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3285\" data-start=\"2923\"\u003e\u003cem\u003eThis product is made from natural earth materials and is intended for sensory and hobby use. Natural clay products may vary in colour, flavour, texture, and hardness from batch to batch. Small stones, grit, or mineral fragments may occasionally occur due to the natural origin of the clay. Please consume responsibly and discontinue use if any discomfort occurs.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g \/ Smoky Char","offer_id":53520883155271,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Mild Creamy\/Chalky","offer_id":53520883188039,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"50g \/ Cementy","offer_id":53520883220807,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Iron-Rich Earthy","offer_id":53520883253575,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Mineral-Rich Terra","offer_id":53520883286343,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Gasoline","offer_id":53609969353031,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Smoky Char","offer_id":53520883319111,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Mild Creamy\/Chalky","offer_id":53520883351879,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Cementy","offer_id":53520883384647,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Iron-Rich Earthy","offer_id":53520883417415,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Mineral-Rich Terra","offer_id":53520883450183,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Gasoline","offer_id":53609969385799,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_7ede38a2-a304-4cf6-9a62-19c8ee496b73.png?v=1773532393"},{"product_id":"chinese-original-loess-coming-soon","title":"Chinese Original Loess - Mildy Earthy edible clay","description":"\u003cp data-start=\"114\" data-end=\"136\"\u003e\u003cstrong data-start=\"114\" data-end=\"134\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"138\" data-end=\"723\"\u003eOriginal Chinese Loess is a premium edible clay sourced directly from the fertile loess plateaus of China. This clay delivers a quintessentially earthy experience, offering the authentic taste and aroma of raw, damp topsoil with the subtle essence of petrichor. Each piece presents a soft, powdery texture with a medium crunch that gently melts into a smooth, creamy, and faintly mineral finish. Its naturally yellowish-brown hue and slightly chalky surface reflect the rich mineral content and traditional origins of this distinctive loess clay.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"931\"\u003e\u003cstrong data-start=\"725\" data-end=\"745\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"745\" data-end=\"748\"\u003ePowdery, fine-grained, and medium crunchy; melts effortlessly in the mouth with a soft, chalky finish. Minimal to no grit ensures a smooth texture journey from first bite to finish.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"1070\"\u003e\u003cstrong data-start=\"933\" data-end=\"950\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"950\" data-end=\"953\"\u003eDeep, rustic, earthy flavours with strong notes of \"earth after rain\", damp topsoil, and subtle mineral undertones.\u003c\/p\u003e\n\u003cp data-start=\"1072\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1091\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"1091\" data-end=\"1094\"\u003eIdeal for those seeking a classic, authentic clay taste and texture. Delivers a balanced, natural earthy crunch that slowly dissolves, highlighting the subtle complexity of traditional Chinese loess.\u003c\/p\u003e\n\u003cp data-start=\"1297\" data-end=\"1315\"\u003e\u003cstrong data-start=\"1297\" data-end=\"1313\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1316\" data-end=\"1493\"\u003e\n\u003cli data-section-id=\"1f05twa\" data-start=\"1316\" data-end=\"1360\"\u003e\n\u003cp data-start=\"1318\" data-end=\"1360\"\u003eSoft, powdery yet medium crunchy texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hka2q3\" data-start=\"1361\" data-end=\"1412\"\u003e\n\u003cp data-start=\"1363\" data-end=\"1412\"\u003eRustic, earthy aroma reminiscent of wet topsoil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1avia90\" data-start=\"1413\" data-end=\"1446\"\u003e\n\u003cp data-start=\"1415\" data-end=\"1446\"\u003eSmooth, creamy mineral finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1gd46tj\" data-start=\"1447\" data-end=\"1493\"\u003e\n\u003cp data-start=\"1449\" data-end=\"1493\"\u003eMinimal grit for a refined clay experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1495\" data-end=\"1516\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1514\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1517\" data-end=\"1970\"\u003e\n\u003cli data-section-id=\"yoc5i5\" data-start=\"1517\" data-end=\"1549\"\u003e\n\u003cp data-start=\"1519\" data-end=\"1549\"\u003e\u003cstrong data-start=\"1519\" data-end=\"1528\"\u003eSize:\u003c\/strong\u003e Small, firm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1550\" data-end=\"1570\"\u003e\n\u003cp data-start=\"1552\" data-end=\"1570\"\u003e\u003cstrong data-start=\"1552\" data-end=\"1563\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yci6q1\" data-start=\"1571\" data-end=\"1611\"\u003e\n\u003cp data-start=\"1573\" data-end=\"1611\"\u003e\u003cstrong data-start=\"1573\" data-end=\"1583\"\u003eShape:\u003c\/strong\u003e Irregular, natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"cgiyi8\" data-start=\"1612\" data-end=\"1652\"\u003e\n\u003cp data-start=\"1614\" data-end=\"1652\"\u003e\u003cstrong data-start=\"1614\" data-end=\"1625\"\u003eColour:\u003c\/strong\u003e Yellowish-brown to beige\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1os2wag\" data-start=\"1653\" data-end=\"1708\"\u003e\n\u003cp data-start=\"1655\" data-end=\"1708\"\u003e\u003cstrong data-start=\"1655\" data-end=\"1667\"\u003eTexture:\u003c\/strong\u003e Powdery, fine-grained, slightly chalky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qbjxib\" data-start=\"1709\" data-end=\"1738\"\u003e\n\u003cp data-start=\"1711\" data-end=\"1738\"\u003e\u003cstrong data-start=\"1711\" data-end=\"1729\"\u003eCrunch Factor:\u003c\/strong\u003e Medium\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1h9o1hp\" data-start=\"1739\" data-end=\"1811\"\u003e\n\u003cp data-start=\"1741\" data-end=\"1811\"\u003e\u003cstrong data-start=\"1741\" data-end=\"1759\"\u003eTaste Profile:\u003c\/strong\u003e Raw topsoil, damp earth, petrichor, chalky finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"i7k6ny\" data-start=\"1812\" data-end=\"1856\"\u003e\n\u003cp data-start=\"1814\" data-end=\"1856\"\u003e\u003cstrong data-start=\"1814\" data-end=\"1830\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Loess Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eth12i\" data-start=\"1857\" data-end=\"1889\"\u003e\n\u003cp data-start=\"1859\" data-end=\"1889\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1881\"\u003eCountry of Origin:\u003c\/strong\u003e China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7ovkq\" data-start=\"1890\" data-end=\"1914\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1914\"\u003e\u003cstrong data-start=\"1892\" data-end=\"1903\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9sx988\" data-start=\"1915\" data-end=\"1970\"\u003e\n\u003cp data-start=\"1917\" data-end=\"1970\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1946\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Chinese Loess Plateau\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":53978636091719,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978630095175,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978630127943,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978630160711,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"chinese-baked-loess-coming-soon","title":"Chinese Baked Loess","description":"\u003cp data-start=\"114\" data-end=\"136\"\u003e\u003cstrong data-start=\"114\" data-end=\"134\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"138\" data-end=\"723\"\u003eOriginal Chinese Loess is a premium edible clay sourced directly from the fertile loess plateaus of China. This clay delivers a quintessentially earthy experience, offering the authentic taste and aroma of raw, damp topsoil with the subtle essence of petrichor. Each piece presents a soft, powdery texture with a medium crunch that gently melts into a smooth, creamy, and faintly mineral finish. Its naturally yellowish-brown hue and slightly chalky surface reflect the rich mineral content and traditional origins of this distinctive loess clay.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"931\"\u003e\u003cstrong data-start=\"725\" data-end=\"745\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"745\" data-end=\"748\"\u003ePowdery, fine-grained, and medium crunchy; melts effortlessly in the mouth with a soft, chalky finish. Minimal to no grit ensures a smooth texture journey from first bite to finish.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"1070\"\u003e\u003cstrong data-start=\"933\" data-end=\"950\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"950\" data-end=\"953\"\u003eDeep, rustic, earthy flavours with strong notes of \"earth after rain\", damp topsoil, and subtle mineral undertones.\u003c\/p\u003e\n\u003cp data-start=\"1072\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1091\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"1091\" data-end=\"1094\"\u003eIdeal for those seeking a classic, authentic clay taste and texture. Delivers a balanced, natural earthy crunch that slowly dissolves, highlighting the subtle complexity of traditional Chinese loess.\u003c\/p\u003e\n\u003cp data-start=\"1297\" data-end=\"1315\"\u003e\u003cstrong data-start=\"1297\" data-end=\"1313\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1316\" data-end=\"1493\"\u003e\n\u003cli data-section-id=\"1f05twa\" data-start=\"1316\" data-end=\"1360\"\u003e\n\u003cp data-start=\"1318\" data-end=\"1360\"\u003eSoft, powdery yet medium crunchy texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hka2q3\" data-start=\"1361\" data-end=\"1412\"\u003e\n\u003cp data-start=\"1363\" data-end=\"1412\"\u003eRustic, earthy aroma reminiscent of wet topsoil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1avia90\" data-start=\"1413\" data-end=\"1446\"\u003e\n\u003cp data-start=\"1415\" data-end=\"1446\"\u003eSmooth, creamy mineral finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1gd46tj\" data-start=\"1447\" data-end=\"1493\"\u003e\n\u003cp data-start=\"1449\" data-end=\"1493\"\u003eMinimal grit for a refined clay experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1495\" data-end=\"1516\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1514\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1517\" data-end=\"1970\"\u003e\n\u003cli data-section-id=\"yoc5i5\" data-start=\"1517\" data-end=\"1549\"\u003e\n\u003cp data-start=\"1519\" data-end=\"1549\"\u003e\u003cstrong data-start=\"1519\" data-end=\"1528\"\u003eSize:\u003c\/strong\u003e Small, firm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1550\" data-end=\"1570\"\u003e\n\u003cp data-start=\"1552\" data-end=\"1570\"\u003e\u003cstrong data-start=\"1552\" data-end=\"1563\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yci6q1\" data-start=\"1571\" data-end=\"1611\"\u003e\n\u003cp data-start=\"1573\" data-end=\"1611\"\u003e\u003cstrong data-start=\"1573\" data-end=\"1583\"\u003eShape:\u003c\/strong\u003e Irregular, natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"cgiyi8\" data-start=\"1612\" data-end=\"1652\"\u003e\n\u003cp data-start=\"1614\" data-end=\"1652\"\u003e\u003cstrong data-start=\"1614\" data-end=\"1625\"\u003eColour:\u003c\/strong\u003e Yellowish-brown to beige\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1os2wag\" data-start=\"1653\" data-end=\"1708\"\u003e\n\u003cp data-start=\"1655\" data-end=\"1708\"\u003e\u003cstrong data-start=\"1655\" data-end=\"1667\"\u003eTexture:\u003c\/strong\u003e Powdery, fine-grained, slightly chalky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qbjxib\" data-start=\"1709\" data-end=\"1738\"\u003e\n\u003cp data-start=\"1711\" data-end=\"1738\"\u003e\u003cstrong data-start=\"1711\" data-end=\"1729\"\u003eCrunch Factor:\u003c\/strong\u003e Medium\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1h9o1hp\" data-start=\"1739\" data-end=\"1811\"\u003e\n\u003cp data-start=\"1741\" data-end=\"1811\"\u003e\u003cstrong data-start=\"1741\" data-end=\"1759\"\u003eTaste Profile:\u003c\/strong\u003e Raw topsoil, damp earth, petrichor, chalky finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"i7k6ny\" data-start=\"1812\" data-end=\"1856\"\u003e\n\u003cp data-start=\"1814\" data-end=\"1856\"\u003e\u003cstrong data-start=\"1814\" data-end=\"1830\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Loess Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eth12i\" data-start=\"1857\" data-end=\"1889\"\u003e\n\u003cp data-start=\"1859\" data-end=\"1889\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1881\"\u003eCountry of Origin:\u003c\/strong\u003e China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7ovkq\" data-start=\"1890\" data-end=\"1914\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1914\"\u003e\u003cstrong data-start=\"1892\" data-end=\"1903\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9sx988\" data-start=\"1915\" data-end=\"1970\"\u003e\n\u003cp data-start=\"1917\" data-end=\"1970\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1946\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Chinese Loess Plateau\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636124487,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978635993415,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978636026183,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978636058951,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"chinese-red-subsoil-coming-soon","title":"Chinese Red Subsoil","description":"\u003cp data-start=\"117\" data-end=\"139\"\u003e\u003cstrong data-start=\"117\" data-end=\"137\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"141\" data-end=\"727\"\u003eChinese Red Subsoil is a rich, iron-infused edible clay sourced from China, offering a uniquely earthy and mineral-forward experience. Harvested for its deep red hue and dense composition, this clay delivers a robust, metallic flavour reminiscent of rust and iron-rich soil, balanced with subtle chalky undertones. Each piece features a smooth, creamy texture that melts on the tongue, giving a satisfying earthy and slightly acidic finish. The natural aroma evokes damp earth and mineral-rich soil, highlighting the traditional and geological origins of this distinctive red subsoil.\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"899\"\u003e\u003cstrong data-start=\"729\" data-end=\"749\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"749\" data-end=\"752\"\u003eSmooth, dense, and slightly creamy with a firm bite. Powdery or chalky coating dissolves effortlessly in the mouth for a refined clay experience.\u003c\/p\u003e\n\u003cp data-start=\"901\" data-end=\"1081\"\u003e\u003cstrong data-start=\"901\" data-end=\"918\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"918\" data-end=\"921\"\u003eMetallic and mineral-rich, with iron oxide notes, mild acidity, and chalky undertones. Aroma strongly evokes wet, earthy soil with a robust mineral character.\u003c\/p\u003e\n\u003cp data-start=\"1083\" data-end=\"1320\"\u003e\u003cstrong data-start=\"1083\" data-end=\"1102\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"1102\" data-end=\"1105\"\u003eIdeal for enthusiasts seeking a bold, authentic clay experience with strong mineral flavours and a smooth, melt-in-the-mouth texture. Each bite offers a layered journey from firm exterior to creamy, earthy finish.\u003c\/p\u003e\n\u003cp data-start=\"1322\" data-end=\"1340\"\u003e\u003cstrong data-start=\"1322\" data-end=\"1338\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1341\" data-end=\"1523\"\u003e\n\u003cli data-section-id=\"8qekuu\" data-start=\"1341\" data-end=\"1377\"\u003e\n\u003cp data-start=\"1343\" data-end=\"1377\"\u003eIron-rich, metallic clay flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1uvvsau\" data-start=\"1378\" data-end=\"1415\"\u003e\n\u003cp data-start=\"1380\" data-end=\"1415\"\u003eSmooth, dense, and creamy texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1l8h56p\" data-start=\"1416\" data-end=\"1463\"\u003e\n\u003cp data-start=\"1418\" data-end=\"1463\"\u003eStrong earthy aroma with mineral undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1yi5qy\" data-start=\"1464\" data-end=\"1523\"\u003e\n\u003cp data-start=\"1466\" data-end=\"1523\"\u003eSlightly acidic finish for a true soil taste experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1525\" data-end=\"1546\"\u003e\u003cstrong data-start=\"1525\" data-end=\"1544\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1547\" data-end=\"2006\"\u003e\n\u003cli data-section-id=\"5la2kf\" data-start=\"1547\" data-end=\"1580\"\u003e\n\u003cp data-start=\"1549\" data-end=\"1580\"\u003e\u003cstrong data-start=\"1549\" data-end=\"1558\"\u003eSize:\u003c\/strong\u003e Medium, firm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1581\" data-end=\"1601\"\u003e\n\u003cp data-start=\"1583\" data-end=\"1601\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1594\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"1602\" data-end=\"1641\"\u003e\n\u003cp data-start=\"1604\" data-end=\"1641\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1614\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1q1if7k\" data-start=\"1642\" data-end=\"1676\"\u003e\n\u003cp data-start=\"1644\" data-end=\"1676\"\u003e\u003cstrong data-start=\"1644\" data-end=\"1655\"\u003eColour:\u003c\/strong\u003e Deep reddish-brown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ce0u0f\" data-start=\"1677\" data-end=\"1724\"\u003e\n\u003cp data-start=\"1679\" data-end=\"1724\"\u003e\u003cstrong data-start=\"1679\" data-end=\"1691\"\u003eTexture:\u003c\/strong\u003e Dense, smooth, slightly creamy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qbjxib\" data-start=\"1725\" data-end=\"1754\"\u003e\n\u003cp data-start=\"1727\" data-end=\"1754\"\u003e\u003cstrong data-start=\"1727\" data-end=\"1745\"\u003eCrunch Factor:\u003c\/strong\u003e Medium\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1delyf9\" data-start=\"1755\" data-end=\"1828\"\u003e\n\u003cp data-start=\"1757\" data-end=\"1828\"\u003e\u003cstrong data-start=\"1757\" data-end=\"1775\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, iron-rich, metallic, chalky, mildly acidic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hw9uc6\" data-start=\"1829\" data-end=\"1879\"\u003e\n\u003cp data-start=\"1831\" data-end=\"1879\"\u003e\u003cstrong data-start=\"1831\" data-end=\"1847\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Red Subsoil Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eth12i\" data-start=\"1880\" data-end=\"1912\"\u003e\n\u003cp data-start=\"1882\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1882\" data-end=\"1904\"\u003eCountry of Origin:\u003c\/strong\u003e China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7ovkq\" data-start=\"1913\" data-end=\"1937\"\u003e\n\u003cp data-start=\"1915\" data-end=\"1937\"\u003e\u003cstrong data-start=\"1915\" data-end=\"1926\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1luky1h\" data-start=\"1938\" data-end=\"2006\"\u003e\n\u003cp data-start=\"1940\" data-end=\"2006\"\u003e\u003cstrong data-start=\"1940\" data-end=\"1969\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Chinese Loess and Subsoil Deposits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636222791,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978635895111,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978635927879,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978635960647,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"chinese-red-clay-coming-soon","title":"Chinese Red Clay","description":"\u003cp data-start=\"112\" data-end=\"134\"\u003e\u003cstrong data-start=\"112\" data-end=\"132\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"136\" data-end=\"719\"\u003eChinese Red Clay, also known as red kaolin or Geru clay, is a bold and earthy edible clay sourced from China. Celebrated for its vibrant red hue and mineral-rich character, this clay delivers a strikingly strong topsoil flavour, reminiscent of wet red clay bricks or soil after rain. Each solid piece provides a satisfying initial crunch that softens into a creamy, slightly sticky texture on the tongue, revealing its complex mineral undertones. As a natural product, subtle variations in taste and texture occur from batch to batch, making every bite a unique sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"721\" data-end=\"924\"\u003e\u003cstrong data-start=\"721\" data-end=\"741\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"741\" data-end=\"744\"\u003eVery crunchy and solid at first bite; softens to a creamy, slightly adhesive texture that melts in the mouth. Offers a tactile, satisfying chew with medium-to-high crunch factor.\u003c\/p\u003e\n\u003cp data-start=\"926\" data-end=\"1119\"\u003e\u003cstrong data-start=\"926\" data-end=\"943\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"943\" data-end=\"946\"\u003eIntensely earthy with strong mineral notes and subtle hints of damp soil or “rainy day” aroma. Flavours are deep, robust, and reminiscent of traditional red clay deposits.\u003c\/p\u003e\n\u003cp data-start=\"1121\" data-end=\"1362\"\u003e\u003cstrong data-start=\"1121\" data-end=\"1140\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"1140\" data-end=\"1143\"\u003ePerfect for enthusiasts who enjoy a powerful, classic earthy clay experience. The robust taste, natural mineral depth, and crunchy-then-creamy texture make it ideal for both direct consumption and sensory exploration.\u003c\/p\u003e\n\u003cp data-start=\"1364\" data-end=\"1382\"\u003e\u003cstrong data-start=\"1364\" data-end=\"1380\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1383\" data-end=\"1616\"\u003e\n\u003cli data-section-id=\"1ugfrnu\" data-start=\"1383\" data-end=\"1439\"\u003e\n\u003cp data-start=\"1385\" data-end=\"1439\"\u003eStrong, earthy topsoil flavour with mineral richness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"64qkik\" data-start=\"1440\" data-end=\"1494\"\u003e\n\u003cp data-start=\"1442\" data-end=\"1494\"\u003eVery crunchy with creamy, melt-in-the-mouth finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"129koko\" data-start=\"1495\" data-end=\"1554\"\u003e\n\u003cp data-start=\"1497\" data-end=\"1554\"\u003eVibrant red hue and slightly sticky texture when chewed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ffi9wk\" data-start=\"1555\" data-end=\"1616\"\u003e\n\u003cp data-start=\"1557\" data-end=\"1616\"\u003eSubtle variations between batches for a unique experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1618\" data-end=\"1639\"\u003e\u003cstrong data-start=\"1618\" data-end=\"1637\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1640\" data-end=\"2146\"\u003e\n\u003cli data-section-id=\"1q55e5u\" data-start=\"1640\" data-end=\"1674\"\u003e\n\u003cp data-start=\"1642\" data-end=\"1674\"\u003e\u003cstrong data-start=\"1642\" data-end=\"1651\"\u003eSize:\u003c\/strong\u003e Medium, solid pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1675\" data-end=\"1695\"\u003e\n\u003cp data-start=\"1677\" data-end=\"1695\"\u003e\u003cstrong data-start=\"1677\" data-end=\"1688\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yci6q1\" data-start=\"1696\" data-end=\"1736\"\u003e\n\u003cp data-start=\"1698\" data-end=\"1736\"\u003e\u003cstrong data-start=\"1698\" data-end=\"1708\"\u003eShape:\u003c\/strong\u003e Irregular, natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kgrla1\" data-start=\"1737\" data-end=\"1761\"\u003e\n\u003cp data-start=\"1739\" data-end=\"1761\"\u003e\u003cstrong data-start=\"1739\" data-end=\"1750\"\u003eColour:\u003c\/strong\u003e Rich red\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"pw4j0l\" data-start=\"1762\" data-end=\"1841\"\u003e\n\u003cp data-start=\"1764\" data-end=\"1841\"\u003e\u003cstrong data-start=\"1764\" data-end=\"1776\"\u003eTexture:\u003c\/strong\u003e Crunchy exterior, creamy interior, slightly sticky when chewed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bilyja\" data-start=\"1842\" data-end=\"1879\"\u003e\n\u003cp data-start=\"1844\" data-end=\"1879\"\u003e\u003cstrong data-start=\"1844\" data-end=\"1862\"\u003eCrunch Factor:\u003c\/strong\u003e Medium-to-high\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bywz1q\" data-start=\"1880\" data-end=\"1966\"\u003e\n\u003cp data-start=\"1882\" data-end=\"1966\"\u003e\u003cstrong data-start=\"1882\" data-end=\"1900\"\u003eTaste Profile:\u003c\/strong\u003e Earthy topsoil, wet clay brick, mineral-rich, “rainy day” aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1fbq0ox\" data-start=\"1967\" data-end=\"2023\"\u003e\n\u003cp data-start=\"1969\" data-end=\"2023\"\u003e\u003cstrong data-start=\"1969\" data-end=\"1985\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Red Kaolin (Geru) Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eth12i\" data-start=\"2024\" data-end=\"2056\"\u003e\n\u003cp data-start=\"2026\" data-end=\"2056\"\u003e\u003cstrong data-start=\"2026\" data-end=\"2048\"\u003eCountry of Origin:\u003c\/strong\u003e China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7ovkq\" data-start=\"2057\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2059\" data-end=\"2081\"\u003e\u003cstrong data-start=\"2059\" data-end=\"2070\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wy2kt8\" data-start=\"2082\" data-end=\"2146\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2146\"\u003e\u003cstrong data-start=\"2084\" data-end=\"2113\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Red kaolin deposits from China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636255559,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978634551623,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978634584391,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978634617159,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"chinese-black-loess-coming-soon","title":"Chinese Black Loess","description":"\u003cp data-start=\"116\" data-end=\"138\"\u003e\u003cstrong data-start=\"116\" data-end=\"136\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"140\" data-end=\"828\"\u003eBlack Loess is a distinctive edible clay harvested from China, offering an intensely earthy and authentic topsoil experience. Known for its dramatic dark hue and robust mineral richness, this clay delivers a satisfyingly high crunch factor while maintaining a smooth, melt-in-the-mouth texture. On first bite, it presents a firm, chalky exterior that gives way to a soft, creamy interior, revealing subtle variations from batch to batch — sometimes slightly waxy or “cementy,” sometimes more oily and smooth. Its flavour is deeply rooted in the damp, petrichor-scented soil of its origin, providing a bold, raw earth taste with hints of damp mud and occasional lightly sweet undertones.\u003c\/p\u003e\n\u003cp data-start=\"830\" data-end=\"1010\"\u003e\u003cstrong data-start=\"830\" data-end=\"850\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"850\" data-end=\"853\"\u003eFirm pieces with a powdery or chalky coating; gentle-to-medium crunch that melts smoothly in the mouth, offering a balanced tactile and sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1012\" data-end=\"1229\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1029\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"1029\" data-end=\"1032\"\u003eExtremely earthy and raw topsoil flavours with petrichor notes; damp mud undertones and a slightly bitter or waxy finish in some varieties. Aroma strongly evokes wet earth or freshly turned soil.\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1445\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1250\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"1250\" data-end=\"1253\"\u003eIdeal for enthusiasts seeking a high-impact earthy crunch and authentic soil taste. The textural contrast between firm exterior and creamy interior makes each bite a layered sensory journey.\u003c\/p\u003e\n\u003cp data-start=\"1447\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1447\" data-end=\"1463\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1466\" data-end=\"1690\"\u003e\n\u003cli data-section-id=\"1ed63nj\" data-start=\"1466\" data-end=\"1519\"\u003e\n\u003cp data-start=\"1468\" data-end=\"1519\"\u003eHigh crunch factor with melt-in-the-mouth texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ldgwa\" data-start=\"1520\" data-end=\"1569\"\u003e\n\u003cp data-start=\"1522\" data-end=\"1569\"\u003eDeep, raw earth and damp soil flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1u9pxut\" data-start=\"1570\" data-end=\"1623\"\u003e\n\u003cp data-start=\"1572\" data-end=\"1623\"\u003eFirm, powdery-chalky coating with creamy interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ybhlt8\" data-start=\"1624\" data-end=\"1690\"\u003e\n\u003cp data-start=\"1626\" data-end=\"1690\"\u003eAroma of wet earth and petrichor for a sensory-rich experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1692\" data-end=\"1713\"\u003e\u003cstrong data-start=\"1692\" data-end=\"1711\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1714\" data-end=\"2195\"\u003e\n\u003cli data-section-id=\"1ptelc2\" data-start=\"1714\" data-end=\"1741\"\u003e\n\u003cp data-start=\"1716\" data-end=\"1741\"\u003e\u003cstrong data-start=\"1716\" data-end=\"1725\"\u003eSize:\u003c\/strong\u003e Medium chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1742\" data-end=\"1762\"\u003e\n\u003cp data-start=\"1744\" data-end=\"1762\"\u003e\u003cstrong data-start=\"1744\" data-end=\"1755\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"s9lhd4\" data-start=\"1763\" data-end=\"1803\"\u003e\n\u003cp data-start=\"1765\" data-end=\"1803\"\u003e\u003cstrong data-start=\"1765\" data-end=\"1775\"\u003eShape:\u003c\/strong\u003e Irregular, natural pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hunq3g\" data-start=\"1804\" data-end=\"1839\"\u003e\n\u003cp data-start=\"1806\" data-end=\"1839\"\u003e\u003cstrong data-start=\"1806\" data-end=\"1817\"\u003eColour:\u003c\/strong\u003e Dark brown to black\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1b54kl9\" data-start=\"1840\" data-end=\"1903\"\u003e\n\u003cp data-start=\"1842\" data-end=\"1903\"\u003e\u003cstrong data-start=\"1842\" data-end=\"1854\"\u003eTexture:\u003c\/strong\u003e Firm, powdery-chalky exterior, creamy interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rj1wpc\" data-start=\"1904\" data-end=\"1931\"\u003e\n\u003cp data-start=\"1906\" data-end=\"1931\"\u003e\u003cstrong data-start=\"1906\" data-end=\"1924\"\u003eCrunch Factor:\u003c\/strong\u003e High\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"4r3zxp\" data-start=\"1932\" data-end=\"2030\"\u003e\n\u003cp data-start=\"1934\" data-end=\"2030\"\u003e\u003cstrong data-start=\"1934\" data-end=\"1952\"\u003eTaste Profile:\u003c\/strong\u003e Raw topsoil, petrichor, damp mud, slightly sweet, sometimes waxy or cementy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1d6ctzt\" data-start=\"2031\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2033\" data-end=\"2081\"\u003e\u003cstrong data-start=\"2033\" data-end=\"2049\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Black Loess Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eth12i\" data-start=\"2082\" data-end=\"2114\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2114\"\u003e\u003cstrong data-start=\"2084\" data-end=\"2106\"\u003eCountry of Origin:\u003c\/strong\u003e China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7ovkq\" data-start=\"2115\" data-end=\"2139\"\u003e\n\u003cp data-start=\"2117\" data-end=\"2139\"\u003e\u003cstrong data-start=\"2117\" data-end=\"2128\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9sx988\" data-start=\"2140\" data-end=\"2195\"\u003e\n\u003cp data-start=\"2142\" data-end=\"2195\"\u003e\u003cstrong data-start=\"2142\" data-end=\"2171\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Chinese Loess Plateau\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636288327,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978634289479,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978634322247,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978634355015,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"chinese-white-loess-coming-soon","title":"Chinese White Ural - Clean Creamy Chinese Clay","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"104\" data-end=\"122\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"124\" data-end=\"697\"\u003e\u003cstrong data-start=\"124\" data-end=\"136\"\u003eTexture:\u003c\/strong\u003e Smooth, fine-grained, low grit with quick melt\u003cbr data-start=\"183\" data-end=\"186\"\u003e\u003cstrong data-start=\"186\" data-end=\"204\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"220\" data-end=\"223\"\u003e\u003cstrong data-start=\"223\" data-end=\"233\"\u003eTaste:\u003c\/strong\u003e Neutral, lightly earthy with subtle chalky dust notes\u003cbr data-start=\"287\" data-end=\"290\"\u003e\u003cstrong data-start=\"290\" data-end=\"302\"\u003eSensory:\u003c\/strong\u003e Quick melt-to-powder finish with a clean, dry coating\u003cbr data-start=\"356\" data-end=\"359\"\u003e\u003cstrong data-start=\"359\" data-end=\"370\"\u003eOrigin:\u003c\/strong\u003e China 🇨🇳, East Asia\u003cbr data-start=\"396\" data-end=\"399\"\u003e\u003cstrong data-start=\"399\" data-end=\"408\"\u003eUses:\u003c\/strong\u003e Ideal for those seeking smooth, low-grit clay with a gentle sensory profile\u003cbr data-start=\"484\" data-end=\"487\"\u003e\u003cstrong data-start=\"487\" data-end=\"507\"\u003eClay Experience:\u003c\/strong\u003e Best suited for those who prefer mild, clean clays with a soft chew and fast melt. Beginner-friendly but still satisfying for experienced users looking for a lighter, less intense option.\u003c\/p\u003e\n\u003chr data-start=\"699\" data-end=\"702\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"704\" data-end=\"726\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"728\" data-end=\"1047\"\u003eChinese White Ural Clay is a refined, pale clay sourced from China’s loess-rich regions, known for producing fine, silty clays with soft, clean profiles. This variety stands out for its minimal grit and gentle character, offering a more subtle and approachable clay experience compared to heavier, mineral-rich types.\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1341\"\u003eThe clay delivers a light crunch followed by a quick transition into a smooth, powdery consistency. Its understated flavour and soft texture make it a versatile option, particularly for those who appreciate a cleaner, less earthy profile without the intensity of deeper loam or smoky clays.\u003c\/p\u003e\n\u003cp data-start=\"1343\" data-end=\"1532\"\u003eRooted in regions historically associated with natural clay consumption, this clay reflects the softer, more refined side of geophagic materials — simple, balanced, and easy to return to.\u003c\/p\u003e\n\u003chr data-start=\"1534\" data-end=\"1537\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1539\" data-end=\"1561\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1563\" data-end=\"1711\"\u003eSoft and fine with very little resistance on the bite. The initial crunch is light and crisp, quickly breaking down into a silky, powdery texture.\u003c\/p\u003e\n\u003cp data-start=\"1713\" data-end=\"1960\"\u003eThere is little to no grit, making the chew smooth and consistent throughout. The clay transitions rapidly from a delicate crunch into a creamy, dry melt, leaving behind a soft chalky coating that lingers lightly on the tongue without heaviness.\u003c\/p\u003e\n\u003chr data-start=\"1962\" data-end=\"1965\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1967\" data-end=\"1986\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1988\" data-end=\"2156\"\u003eMild and clean with a gentle earthy base. The flavour leans towards dry clay and light dust, with subtle chalky undertones rather than deep mineral or metallic notes.\u003c\/p\u003e\n\u003cp data-start=\"2158\" data-end=\"2376\"\u003eThe aroma is soft and understated — more dry earth than damp soil — with a faint powdery scent. As it breaks down, the flavour remains consistent, offering a smooth, neutral profile that doesn’t overwhelm the palate.\u003c\/p\u003e\n\u003chr data-start=\"2378\" data-end=\"2381\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2383\" data-end=\"2408\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2410\" data-end=\"2799\"\u003e\u003cstrong data-start=\"2410\" data-end=\"2421\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"2426\" data-end=\"2429\"\u003e\u003cstrong data-start=\"2429\" data-end=\"2439\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"2464\" data-end=\"2467\"\u003e\u003cstrong data-start=\"2467\" data-end=\"2478\"\u003eColour:\u003c\/strong\u003e Pale white to light beige\u003cbr data-start=\"2504\" data-end=\"2507\"\u003e\u003cstrong data-start=\"2507\" data-end=\"2523\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2586\" data-end=\"2589\"\u003e\u003cstrong data-start=\"2589\" data-end=\"2600\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003cbr data-start=\"2609\" data-end=\"2612\"\u003e\u003cstrong data-start=\"2612\" data-end=\"2641\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Sourced from Chinese loess regions, where fine sedimentary clays have long been associated with traditional earth-based practices and natural material use.\u003c\/p\u003e\n\u003chr data-start=\"2801\" data-end=\"2804\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2806\" data-end=\"2822\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2824\" data-end=\"3035\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3037\" data-end=\"3251\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3253\" data-end=\"3478\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3480\" data-end=\"3542\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636321095,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978636353863,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978636386631,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978636419399,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}]},{"product_id":"blue-clay-lazurit-edible-ukranian-clay-for-pica-geophagia-coming-soon","title":"Blue Clay Lazurit - Ukrainian Clay","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"114\" data-end=\"140\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"118\" data-end=\"138\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"141\" data-end=\"640\"\u003eBlue Clay Lazurit is a striking, mineral-rich clay sourced from the ecologically clean regions of Ukraine, known for its purity and naturally smooth composition. This medium-hard, monolithic clay offers a deeply satisfying crunch that transitions into a rich, creamy melt, making it both bold and refined in its experience. Carefully hand-cleaned using gentle, non-invasive techniques, Lazurit retains its natural integrity while delivering a clean, comfortable chew that doesn’t cling to the teeth.\u003c\/p\u003e\n\u003chr data-start=\"642\" data-end=\"645\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"647\" data-end=\"673\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"651\" data-end=\"671\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"674\" data-end=\"906\"\u003eExpect a firm, medium-hard bite with a solid, monolithic structure. The initial crunch is clean and controlled — never brittle — breaking down into a dense, fatty consistency that smoothly melts away without leaving grit or residue.\u003c\/p\u003e\n\u003chr data-start=\"908\" data-end=\"911\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"913\" data-end=\"936\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"917\" data-end=\"934\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"937\" data-end=\"1188\"\u003eLazurit delivers a full-bodied earthy profile with a distinctive edge. Think deep mineral soil layered with subtle notes of fresh asphalt after rain — that slightly smoky, petrichor-rich scent that lingers just enough to intrigue without overpowering.\u003c\/p\u003e\n\u003chr data-start=\"1190\" data-end=\"1193\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1195\" data-end=\"1220\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1199\" data-end=\"1218\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1221\" data-end=\"1492\"\u003eThis is one for those who enjoy a balanced journey — from structured crunch to creamy melt. The non-sticky texture makes it especially comfortable for longer sessions, while the bold yet clean flavour keeps each bite interesting. Smooth, grounding, and quietly addictive.\u003c\/p\u003e\n\u003chr data-start=\"1494\" data-end=\"1497\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1499\" data-end=\"1519\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1503\" data-end=\"1519\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1520\" data-end=\"1766\"\u003e\n\u003cli data-section-id=\"xonar7\" data-start=\"1520\" data-end=\"1560\"\u003e\n\u003cp data-start=\"1522\" data-end=\"1560\"\u003eMedium-hard, monolithic clay texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p0w877\" data-start=\"1561\" data-end=\"1599\"\u003e\n\u003cp data-start=\"1563\" data-end=\"1599\"\u003eClean crunch with smooth melt-down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mao8n7\" data-start=\"1600\" data-end=\"1635\"\u003e\n\u003cp data-start=\"1602\" data-end=\"1635\"\u003eNon-sticky and comfortable chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ybdv3n\" data-start=\"1636\" data-end=\"1664\"\u003e\n\u003cp data-start=\"1638\" data-end=\"1664\"\u003eNo grittiness or residue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"17u8u6l\" data-start=\"1665\" data-end=\"1711\"\u003e\n\u003cp data-start=\"1667\" data-end=\"1711\"\u003eHand-cleaned to preserve natural structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"x85szi\" data-start=\"1712\" data-end=\"1766\"\u003e\n\u003cp data-start=\"1714\" data-end=\"1766\"\u003eSourced from ecologically clean regions in Ukraine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1768\" data-end=\"1771\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1773\" data-end=\"1796\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1777\" data-end=\"1796\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1797\" data-end=\"2314\"\u003e\n\u003cli data-section-id=\"1si10lb\" data-start=\"1797\" data-end=\"1834\"\u003e\n\u003cp data-start=\"1799\" data-end=\"1834\"\u003e\u003cstrong data-start=\"1799\" data-end=\"1808\"\u003eSize:\u003c\/strong\u003e Chunked pieces (varies)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1835\" data-end=\"1855\"\u003e\n\u003cp data-start=\"1837\" data-end=\"1855\"\u003e\u003cstrong data-start=\"1837\" data-end=\"1848\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"i7xovx\" data-start=\"1856\" data-end=\"1903\"\u003e\n\u003cp data-start=\"1858\" data-end=\"1903\"\u003e\u003cstrong data-start=\"1858\" data-end=\"1868\"\u003eShape:\u003c\/strong\u003e Natural clods \/ irregular chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"k4xwxa\" data-start=\"1904\" data-end=\"1934\"\u003e\n\u003cp data-start=\"1906\" data-end=\"1934\"\u003e\u003cstrong data-start=\"1906\" data-end=\"1917\"\u003eColour:\u003c\/strong\u003e Soft blue-grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1256ask\" data-start=\"1935\" data-end=\"1986\"\u003e\n\u003cp data-start=\"1937\" data-end=\"1986\"\u003e\u003cstrong data-start=\"1937\" data-end=\"1949\"\u003eTexture:\u003c\/strong\u003e Medium-hard, dense, smooth-melting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9fwla9\" data-start=\"1987\" data-end=\"2037\"\u003e\n\u003cp data-start=\"1989\" data-end=\"2037\"\u003e\u003cstrong data-start=\"1989\" data-end=\"2007\"\u003eCrunch Factor:\u003c\/strong\u003e 3 Medium crunch → creamy melt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"cr8hl6\" data-start=\"2038\" data-end=\"2113\"\u003e\n\u003cp data-start=\"2040\" data-end=\"2113\"\u003e\u003cstrong data-start=\"2040\" data-end=\"2058\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, mineral-rich, petrichor, fresh asphalt notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"164z0po\" data-start=\"2114\" data-end=\"2152\"\u003e\n\u003cp data-start=\"2116\" data-end=\"2152\"\u003e\u003cstrong data-start=\"2116\" data-end=\"2132\"\u003eIngredients:\u003c\/strong\u003e Natural blue clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"33u4mg\" data-start=\"2153\" data-end=\"2187\"\u003e\n\u003cp data-start=\"2155\" data-end=\"2187\"\u003e\u003cstrong data-start=\"2155\" data-end=\"2177\"\u003eCountry of Origin:\u003c\/strong\u003e Ukraine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1d53bb0\" data-start=\"2188\" data-end=\"2213\"\u003e\n\u003cp data-start=\"2190\" data-end=\"2213\"\u003e\u003cstrong data-start=\"2190\" data-end=\"2201\"\u003eVendor:\u003c\/strong\u003e UA Chalks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jlreey\" data-start=\"2214\" data-end=\"2314\"\u003e\n\u003cp data-start=\"2216\" data-end=\"2314\"\u003e\u003cstrong data-start=\"2216\" data-end=\"2245\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Ukrainian mineral clay, known for purity and smooth, clean texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":53658720862535,"sku":"03032000911","price":0.29,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53586572476743,"sku":"03032000911","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_31069682-9b93-4731-883a-d84cf491679b.png?v=1774127478"},{"product_id":"dark-grey-clay","title":"Dark Grey Clay - Ukrainian Clay","description":"\u003ch3 data-end=\"125\" data-start=\"99\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"123\" data-start=\"103\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"637\" data-start=\"126\"\u003eDark Grey Clay is a beautifully balanced natural clay, offering a dense structure and medium hardness that delivers both substance and comfort in every bite. Its deep grey tone and naturally velvety surface are enhanced by a delicate coating of fine clay pollen, giving it a soft, almost powdery touch. This clay is crafted by nature to provide a clean, satisfying crunch followed by a smooth, grounded finish, making it a reliable staple for those who enjoy classic earthy profiles with a slightly smoky twist.\u003c\/p\u003e\n\u003chr data-end=\"642\" data-start=\"639\"\u003e\n\u003ch3 data-end=\"670\" data-start=\"644\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"668\" data-start=\"648\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"988\" data-start=\"671\"\u003eA medium-hard clay with a dense, compact body that breaks with a steady, controlled crunch. The velvety outer layer softens the initial bite, while the interior remains firm and structured. It does not stick to the teeth or produce any squeak, offering a clean and comfortable chewing experience from start to finish.\u003c\/p\u003e\n\u003chr data-end=\"993\" data-start=\"990\"\u003e\n\u003ch3 data-end=\"1018\" data-start=\"995\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1016\" data-start=\"999\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1251\" data-start=\"1019\"\u003eExpect a rich raw earth flavour at the forefront — deep, grounding, and full-bodied. This is layered with subtle roasted coal undertones, adding a gentle smokiness that lingers softly without overwhelming the natural soil character.\u003c\/p\u003e\n\u003chr data-end=\"1256\" data-start=\"1253\"\u003e\n\u003ch3 data-end=\"1283\" data-start=\"1258\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1281\" data-start=\"1262\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1584\" data-start=\"1284\"\u003eDark Grey Clay is all about consistency and ease. From its soft-touch exterior to its clean crunch and smooth breakdown, it offers a fuss-free, satisfying session. Ideal for those who appreciate earthy depth without grit or stickiness, and who enjoy a slightly smoky edge to round out the experience.\u003c\/p\u003e\n\u003chr data-end=\"1589\" data-start=\"1586\"\u003e\n\u003ch3 data-end=\"1611\" data-start=\"1591\" data-section-id=\"pm8yra\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1611\" data-start=\"1595\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1851\" data-start=\"1612\"\u003e\n\u003cli data-end=\"1649\" data-start=\"1612\" data-section-id=\"jqs45s\"\u003eMedium-hard, dense clay structure\u003c\/li\u003e\n\u003cli data-end=\"1702\" data-start=\"1650\" data-section-id=\"1ymqy6t\"\u003eVelvety surface with natural clay pollen coating\u003c\/li\u003e\n\u003cli data-end=\"1748\" data-start=\"1703\" data-section-id=\"y94226\"\u003eClean crunch with no squeak or stickiness\u003c\/li\u003e\n\u003cli data-end=\"1777\" data-start=\"1749\" data-section-id=\"68d1uj\"\u003eSmooth, comfortable chew\u003c\/li\u003e\n\u003cli data-end=\"1816\" data-start=\"1778\" data-section-id=\"1mzwktn\"\u003eSubtle smoky undertones in flavour\u003c\/li\u003e\n\u003cli data-end=\"1851\" data-start=\"1817\" data-section-id=\"8b0yco\"\u003eNaturally rich, earthy profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1856\" data-start=\"1853\"\u003e\n\u003ch3 data-end=\"1881\" data-start=\"1858\" data-section-id=\"o9mgun\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1881\" data-start=\"1862\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2420\" data-start=\"1882\"\u003e\n\u003cli data-end=\"1919\" data-start=\"1882\" data-section-id=\"1si10lb\"\u003e\n\u003cstrong data-end=\"1893\" data-start=\"1884\"\u003eSize:\u003c\/strong\u003e Chunked pieces (varies)\u003c\/li\u003e\n\u003cli data-end=\"1955\" data-start=\"1920\" data-section-id=\"1ruhnt7\"\u003e\n\u003cstrong data-end=\"1933\" data-start=\"1922\"\u003eWeight:\u003c\/strong\u003e Varies (selectable)\u003c\/li\u003e\n\u003cli data-end=\"2003\" data-start=\"1956\" data-section-id=\"i7xovx\"\u003e\n\u003cstrong data-end=\"1968\" data-start=\"1958\"\u003eShape:\u003c\/strong\u003e Natural clods \/ irregular chunks\u003c\/li\u003e\n\u003cli data-end=\"2029\" data-start=\"2004\" data-section-id=\"106b0pb\"\u003e\n\u003cstrong data-end=\"2017\" data-start=\"2006\"\u003eColour:\u003c\/strong\u003e Dark grey\u003c\/li\u003e\n\u003cli data-end=\"2083\" data-start=\"2030\" data-section-id=\"tbmugg\"\u003e\n\u003cstrong data-end=\"2044\" data-start=\"2032\"\u003eTexture:\u003c\/strong\u003e Medium-hard, dense, velvety exterior\u003c\/li\u003e\n\u003cli data-end=\"2133\" data-start=\"2084\" data-section-id=\"1nkgqgk\"\u003e\n\u003cstrong data-end=\"2104\" data-start=\"2086\"\u003eCrunch Factor:\u003c\/strong\u003e Medium crunch, clean break\u003c\/li\u003e\n\u003cli data-end=\"2216\" data-start=\"2134\" data-section-id=\"rcl4hu\"\u003e\n\u003cstrong data-end=\"2154\" data-start=\"2136\"\u003eTaste Profile:\u003c\/strong\u003e Raw earth, mineral-rich, roasted coal notes, slightly smoky\u003c\/li\u003e\n\u003cli data-end=\"2250\" data-start=\"2217\" data-section-id=\"15guhlu\"\u003e\n\u003cstrong data-end=\"2235\" data-start=\"2219\"\u003eIngredients:\u003c\/strong\u003e Natural clay\u003c\/li\u003e\n\u003cli data-end=\"2291\" data-start=\"2251\" data-section-id=\"kpkc5s\"\u003e\n\u003cstrong data-end=\"2275\" data-start=\"2253\"\u003eCountry of Origin:\u003c\/strong\u003e Ukraine\u003c\/li\u003e\n\u003cli data-end=\"2321\" data-start=\"2292\" data-section-id=\"10q5q4h\"\u003e\n\u003cstrong data-end=\"2305\" data-start=\"2294\"\u003eVendor:\u003c\/strong\u003e UA Chalks\u003c\/li\u003e\n\u003cli data-end=\"2420\" data-start=\"2322\" data-section-id=\"1ovu27z\"\u003e\n\u003cstrong data-end=\"2353\" data-start=\"2324\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Natural mineral clay, valued for smooth texture and earthy depth\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53586571428167,"sku":"03032000921","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Sample (5-15g)","offer_id":53658190348615,"sku":"03032000922","price":0.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_d4b06261-f11d-46af-af96-a06d2b984803.png?v=1774136314"},{"product_id":"all-greys-whole-treats-bundle-edible-clay-treats-for-pica-geophagia","title":"\"All Greys\" Whole Indian Treats Sampler","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"130\" data-end=\"148\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"149\" data-end=\"716\"\u003e\u003cstrong data-start=\"149\" data-end=\"161\"\u003eTexture:\u003c\/strong\u003e Mixed density with firm pucks, structured bricks, and crumbly rounds\u003cbr data-start=\"230\" data-end=\"233\"\u003e\u003cstrong data-start=\"233\" data-end=\"251\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"267\" data-end=\"270\"\u003e\u003cstrong data-start=\"270\" data-end=\"280\"\u003eTaste:\u003c\/strong\u003e Cement-like, mineral-rich, earthy with smoky and dusty notes\u003cbr data-start=\"341\" data-end=\"344\"\u003e\u003cstrong data-start=\"344\" data-end=\"356\"\u003eSensory:\u003c\/strong\u003e Full-spectrum grey clay experience with varied bite and breakdown\u003cbr data-start=\"422\" data-end=\"425\"\u003e\u003cstrong data-start=\"425\" data-end=\"436\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Regional blends\u003cbr data-start=\"464\" data-end=\"467\"\u003e\u003cstrong data-start=\"467\" data-end=\"476\"\u003eUses:\u003c\/strong\u003e Ideal for sampling, comparison, and texture exploration\u003cbr data-start=\"532\" data-end=\"535\"\u003e\u003cstrong data-start=\"535\" data-end=\"555\"\u003eClay Experience:\u003c\/strong\u003e A bold, grounding introduction to Indian grey clays. Suitable for both curious beginners and experienced clay enthusiasts looking to compare textures and forms.\u003c\/p\u003e\n\u003chr data-start=\"718\" data-end=\"721\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"723\" data-end=\"745\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"746\" data-end=\"1160\"\u003eAll Greys – Whole Indian Treats Sampler is a carefully curated bundle designed to showcase the depth and character of traditional Indian grey clays. Bringing together a selection from the current batch — including Grey Pucks, Silver Pucks, Grey Bricks, Terra Luna (exclusive to Earthy Crunch UK), and Crystal Balls — this sampler offers a well-rounded, hands-on exploration of one of the most iconic clay profiles.\u003c\/p\u003e\n\u003cp data-start=\"1162\" data-end=\"1528\"\u003eRooted in long-standing geophagic traditions, Indian grey clays are known for their dense mineral composition and unmistakable earthy tones. This bundle highlights how form and structure influence the overall experience, allowing you to explore subtle differences across shapes, textures, and finishes — all tied together by that signature grey, cement-like profile.\u003c\/p\u003e\n\u003chr data-start=\"1530\" data-end=\"1533\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1535\" data-end=\"1557\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1558\" data-end=\"1790\"\u003eThis sampler delivers a dynamic, multi-textural experience. Expect firm, compact pucks that offer a solid snap, structured bricks with a dense, weighty bite, and rounded pieces that shift between crisp fracture and softer crumble.\u003c\/p\u003e\n\u003cp data-start=\"1792\" data-end=\"2052\"\u003eThe crunch varies across the bundle — from sharp, clean breaks to more gradual, chalky disintegration. Some pieces hold their structure longer, while others break down into a fine, dry crumble, creating a layered and satisfying progression from bite to finish.\u003c\/p\u003e\n\u003chr data-start=\"2054\" data-end=\"2057\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"2059\" data-end=\"2078\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2079\" data-end=\"2290\"\u003eBold and deeply earthy throughout, with a strong mineral backbone that defines the entire experience. The dominant profile leans heavily into cement-like notes — dry, grounding, and rich in natural clay depth.\u003c\/p\u003e\n\u003cp data-start=\"2292\" data-end=\"2583\"\u003eUndertones of chalk, dust, and subtle smokiness emerge as you work through different pieces. Some may carry faint petrol or basement-like nuances, adding complexity and variation. The aroma is equally earthy — dry, mineral-forward, and slightly raw, enhancing the overall sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"2585\" data-end=\"2588\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2590\" data-end=\"2615\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2616\" data-end=\"3046\"\u003e\u003cstrong data-start=\"2616\" data-end=\"2627\"\u003eWeight:\u003c\/strong\u003e Varies (bundle selection)\u003cbr data-start=\"2653\" data-end=\"2656\"\u003e\u003cstrong data-start=\"2656\" data-end=\"2666\"\u003eShape:\u003c\/strong\u003e Mixed (pucks, bricks, balls)\u003cbr data-start=\"2695\" data-end=\"2698\"\u003e\u003cstrong data-start=\"2698\" data-end=\"2709\"\u003eColour:\u003c\/strong\u003e Shades of grey, silver-grey, and ash tones\u003cbr data-start=\"2752\" data-end=\"2755\"\u003e\u003cstrong data-start=\"2755\" data-end=\"2771\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2834\" data-end=\"2837\"\u003e\u003cstrong data-start=\"2837\" data-end=\"2848\"\u003eVendor:\u003c\/strong\u003e Various\u003cbr data-start=\"2856\" data-end=\"2859\"\u003e\u003cstrong data-start=\"2859\" data-end=\"2888\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Indian grey clays, including Nakumatt-style and regional blends, traditionally appreciated for their dense mineral profiles and grounding sensory qualities\u003c\/p\u003e\n\u003chr data-start=\"3048\" data-end=\"3051\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"3053\" data-end=\"3069\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"3070\" data-end=\"3453\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"175g","offer_id":53570644246855,"sku":"0806170030","price":10.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3396c13d-54bc-4459-bf2d-89d65b3b559d.png?v=1778029594"},{"product_id":"blue-cambrian-clay-edible-ukranian-clay-for-pica-geophagia-coming-soon","title":"Blue \"Cambrian\" Clay - Ukrainian Clay","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"136\" data-end=\"162\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"140\" data-end=\"160\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"163\" data-end=\"669\"\u003eBlue “Cambrian” Clay is a distinctive mineral-rich clay sourced from environmentally clean deposits in Ukraine, celebrated for its smooth composition and naturally fresh, damp-earth character. With its soft blue-grey tone and refined structure, this clay delivers a balanced experience that leans into both comfort and depth — offering a gentle crunch followed by a creamy, velvety melt. Its clean, grounded profile makes it a go-to for those who enjoy subtle, rain-soaked earth flavours without heaviness.\u003c\/p\u003e\n\u003chr data-start=\"671\" data-end=\"674\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"676\" data-end=\"702\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"680\" data-end=\"700\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"703\" data-end=\"985\"\u003eFirm yet smooth, this clay offers a light to medium crunch that breaks cleanly without resistance. As it softens, it transitions into a silky, creamy consistency that melts evenly in the mouth, leaving little to no grit behind. The overall feel is soft, cohesive, and easy to enjoy.\u003c\/p\u003e\n\u003chr data-start=\"987\" data-end=\"990\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"992\" data-end=\"1015\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"996\" data-end=\"1013\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1016\" data-end=\"1280\"\u003eExpect a fresh, damp-earth flavour profile — reminiscent of wet soil, cool clay, and rain-soaked ground. The taste is clean and mineral-forward, with soft notes of wet concrete and a gentle, natural earthiness that lingers lightly without any harsh or smoky edges.\u003c\/p\u003e\n\u003chr data-start=\"1282\" data-end=\"1285\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1287\" data-end=\"1312\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1291\" data-end=\"1310\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1313\" data-end=\"1650\"\u003eBlue “Cambrian” Clay is all about calm, grounding enjoyment. The light crunch and smooth melt create a relaxed, easy session, ideal for those who prefer softer textures and fresh, airy earth tones. It’s subtle, clean, and quietly satisfying — the kind of clay you reach for when you want something effortless yet still full of character.\u003c\/p\u003e\n\u003chr data-start=\"1652\" data-end=\"1655\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1657\" data-end=\"1677\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1661\" data-end=\"1677\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1678\" data-end=\"1914\"\u003e\n\u003cli data-section-id=\"1l4mwpo\" data-start=\"1678\" data-end=\"1726\"\u003eLight to medium crunch with smooth breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"srenro\" data-start=\"1727\" data-end=\"1751\"\u003eCreamy, velvety melt\u003c\/li\u003e\n\u003cli data-section-id=\"74y37k\" data-start=\"1752\" data-end=\"1789\"\u003eClean, damp-earth flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"crx2i2\" data-start=\"1790\" data-end=\"1829\"\u003eMinimal grit and non-sticky texture\u003c\/li\u003e\n\u003cli data-section-id=\"cov66b\" data-start=\"1830\" data-end=\"1859\"\u003eMineral-rich natural clay\u003c\/li\u003e\n\u003cli data-section-id=\"1hhp8z6\" data-start=\"1860\" data-end=\"1914\"\u003eSourced from ecologically clean Ukrainian deposits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1916\" data-end=\"1919\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1921\" data-end=\"1944\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1925\" data-end=\"1944\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1945\" data-end=\"2483\"\u003e\n\u003cli data-section-id=\"1si10lb\" data-start=\"1945\" data-end=\"1982\"\u003e\n\u003cstrong data-start=\"1947\" data-end=\"1956\"\u003eSize:\u003c\/strong\u003e Chunked pieces (varies)\u003c\/li\u003e\n\u003cli data-section-id=\"1ruhnt7\" data-start=\"1983\" data-end=\"2018\"\u003e\n\u003cstrong data-start=\"1985\" data-end=\"1996\"\u003eWeight:\u003c\/strong\u003e Varies (selectable)\u003c\/li\u003e\n\u003cli data-section-id=\"i7xovx\" data-start=\"2019\" data-end=\"2066\"\u003e\n\u003cstrong data-start=\"2021\" data-end=\"2031\"\u003eShape:\u003c\/strong\u003e Natural clods \/ irregular chunks\u003c\/li\u003e\n\u003cli data-section-id=\"1d2sxeo\" data-start=\"2067\" data-end=\"2092\"\u003e\n\u003cstrong data-start=\"2069\" data-end=\"2080\"\u003eColour:\u003c\/strong\u003e Blue-grey\u003c\/li\u003e\n\u003cli data-section-id=\"dbds7y\" data-start=\"2093\" data-end=\"2131\"\u003e\n\u003cstrong data-start=\"2095\" data-end=\"2107\"\u003eTexture:\u003c\/strong\u003e Smooth, firm, velvety\u003c\/li\u003e\n\u003cli data-section-id=\"1ub33t0\" data-start=\"2132\" data-end=\"2191\"\u003e\n\u003cstrong data-start=\"2134\" data-end=\"2152\"\u003eCrunch Factor:\u003c\/strong\u003e Light to medium crunch → creamy melt\u003c\/li\u003e\n\u003cli data-section-id=\"1f64i2n\" data-start=\"2192\" data-end=\"2267\"\u003e\n\u003cstrong data-start=\"2194\" data-end=\"2212\"\u003eTaste Profile:\u003c\/strong\u003e Damp earth, wet soil, mineral-rich, fresh rain notes\u003c\/li\u003e\n\u003cli data-section-id=\"5bowh1\" data-start=\"2268\" data-end=\"2315\"\u003e\n\u003cstrong data-start=\"2270\" data-end=\"2286\"\u003eIngredients:\u003c\/strong\u003e Natural blue Cambrian clay\u003c\/li\u003e\n\u003cli data-section-id=\"33u4mg\" data-start=\"2316\" data-end=\"2350\"\u003e\n\u003cstrong data-start=\"2318\" data-end=\"2340\"\u003eCountry of Origin:\u003c\/strong\u003e Ukraine\u003c\/li\u003e\n\u003cli data-section-id=\"10q5q4h\" data-start=\"2351\" data-end=\"2380\"\u003e\n\u003cstrong data-start=\"2353\" data-end=\"2364\"\u003eVendor:\u003c\/strong\u003e UA Chalks\u003c\/li\u003e\n\u003cli data-section-id=\"168qhax\" data-start=\"2381\" data-end=\"2483\"\u003e\n\u003cstrong data-start=\"2383\" data-end=\"2412\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Cambrian clay deposits, valued for purity and smooth mineral texture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53586566644039,"sku":"03032000931","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Sample (5-15g)","offer_id":53658086539591,"sku":"03032000931","price":0.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_879b1432-1741-44e7-8995-cb279357ce20.png?v=1774444556"},{"product_id":"blue-cambrian-clay-edible-ukranian-clay-for-pica-geophagia-coming-soon-copy","title":"Dark Blue Volcanic Clay - Bulgarian Clay","description":"\u003ch3 data-end=\"191\" data-start=\"165\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"189\" data-start=\"169\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"666\" data-start=\"192\"\u003eDark Blue Volcanic Clay is a striking, mineral-rich clay sourced from a natural spring at the foot of a volcano along the Bulgarian border. With its deep blue-green hue and naturally formed lump structure, this clay delivers a bold yet balanced experience — combining a firm, crackling bite with a smooth, fast-melting finish. Its clean composition and refined texture make it an easy favourite for those who enjoy structured crunch without any lingering grit or stickiness.\u003c\/p\u003e\n\u003chr data-end=\"671\" data-start=\"668\"\u003e\n\u003ch3 data-end=\"699\" data-start=\"673\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"697\" data-start=\"677\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"989\" data-start=\"700\"\u003eThis clay offers a firm, compact structure that produces a satisfying crackle when bitten into. The initial crunch is sharp and defined, quickly softening into a smooth, cohesive paste that melts effortlessly in the mouth. The finish is clean and grain-free, with no sticking to the teeth.\u003c\/p\u003e\n\u003chr data-end=\"994\" data-start=\"991\"\u003e\n\u003ch3 data-end=\"1019\" data-start=\"996\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1017\" data-start=\"1000\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1249\" data-start=\"1020\"\u003eExpect a fresh, mineral-forward earthiness with subtle damp notes and a clean volcanic character. The flavour leans towards cool soil and lightly stony undertones, with a smooth, natural finish that avoids heaviness or smokiness.\u003c\/p\u003e\n\u003chr data-end=\"1254\" data-start=\"1251\"\u003e\n\u003ch3 data-end=\"1281\" data-start=\"1256\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1279\" data-start=\"1260\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1589\" data-start=\"1282\"\u003eDark Blue Volcanic Clay offers a dynamic yet easy-going session — starting with a crisp crackle and transitioning into a silky melt. The lack of grit and clean breakdown make it especially satisfying for longer enjoyment, while the fresh mineral profile keeps the experience light, balanced, and refreshing.\u003c\/p\u003e\n\u003chr data-end=\"1594\" data-start=\"1591\"\u003e\n\u003ch3 data-end=\"1616\" data-start=\"1596\" data-section-id=\"pm8yra\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1616\" data-start=\"1600\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1823\" data-start=\"1617\"\u003e\n\u003cli data-end=\"1643\" data-start=\"1617\" data-section-id=\"1vifszl\"\u003eFirm, crackling crunch\u003c\/li\u003e\n\u003cli data-end=\"1680\" data-start=\"1644\" data-section-id=\"ts228l\"\u003eSmooth, fast melt with no grains\u003c\/li\u003e\n\u003cli data-end=\"1707\" data-start=\"1681\" data-section-id=\"3uo21x\"\u003eNon-sticky, clean chew\u003c\/li\u003e\n\u003cli data-end=\"1745\" data-start=\"1708\" data-section-id=\"5sndb2\"\u003eDistinct blue-green volcanic clay\u003c\/li\u003e\n\u003cli data-end=\"1781\" data-start=\"1746\" data-section-id=\"kgbhvu\"\u003eNaturally formed lump structure\u003c\/li\u003e\n\u003cli data-end=\"1823\" data-start=\"1782\" data-section-id=\"13s09vg\"\u003eSourced from a volcanic spring region\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1828\" data-start=\"1825\"\u003e\n\u003ch3 data-end=\"1853\" data-start=\"1830\" data-section-id=\"o9mgun\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1853\" data-start=\"1834\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2424\" data-start=\"1854\"\u003e\n\u003cli data-end=\"1890\" data-start=\"1854\" data-section-id=\"3t4p7u\"\u003e\n\u003cstrong data-end=\"1865\" data-start=\"1856\"\u003eSize:\u003c\/strong\u003e Natural lumps (varies)\u003c\/li\u003e\n\u003cli data-end=\"1926\" data-start=\"1891\" data-section-id=\"1ruhnt7\"\u003e\n\u003cstrong data-end=\"1904\" data-start=\"1893\"\u003eWeight:\u003c\/strong\u003e Varies (selectable)\u003c\/li\u003e\n\u003cli data-end=\"1975\" data-start=\"1927\" data-section-id=\"rivbx4\"\u003e\n\u003cstrong data-end=\"1939\" data-start=\"1929\"\u003eShape:\u003c\/strong\u003e Irregular clods \/ lump formations\u003c\/li\u003e\n\u003cli data-end=\"2007\" data-start=\"1976\" data-section-id=\"13ucmcu\"\u003e\n\u003cstrong data-end=\"1989\" data-start=\"1978\"\u003eColour:\u003c\/strong\u003e Dark blue-green\u003c\/li\u003e\n\u003cli data-end=\"2052\" data-start=\"2008\" data-section-id=\"z7bp47\"\u003e\n\u003cstrong data-end=\"2022\" data-start=\"2010\"\u003eTexture:\u003c\/strong\u003e Firm, smooth, quick-melting\u003c\/li\u003e\n\u003cli data-end=\"2102\" data-start=\"2053\" data-section-id=\"1d5a19b\"\u003e\n\u003cstrong data-end=\"2073\" data-start=\"2055\"\u003eCrunch Factor:\u003c\/strong\u003e Firm crackle → smooth melt\u003c\/li\u003e\n\u003cli data-end=\"2183\" data-start=\"2103\" data-section-id=\"1jj5czt\"\u003e\n\u003cstrong data-end=\"2123\" data-start=\"2105\"\u003eTaste Profile:\u003c\/strong\u003e Mineral-rich, damp earth, light stony notes, clean finish\u003c\/li\u003e\n\u003cli data-end=\"2226\" data-start=\"2184\" data-section-id=\"1kndogh\"\u003e\n\u003cstrong data-end=\"2202\" data-start=\"2186\"\u003eIngredients:\u003c\/strong\u003e Natural volcanic clay\u003c\/li\u003e\n\u003cli data-end=\"2287\" data-start=\"2227\" data-section-id=\"id8gw6\"\u003e\n\u003cstrong data-end=\"2251\" data-start=\"2229\"\u003eCountry of Origin:\u003c\/strong\u003e Bulgaria (volcanic border region)\u003c\/li\u003e\n\u003cli data-end=\"2317\" data-start=\"2288\" data-section-id=\"10q5q4h\"\u003e\n\u003cstrong data-end=\"2301\" data-start=\"2290\"\u003eVendor:\u003c\/strong\u003e UA Chalks\u003c\/li\u003e\n\u003cli data-end=\"2424\" data-start=\"2318\" data-section-id=\"11pu5ls\"\u003e\n\u003cstrong data-end=\"2349\" data-start=\"2320\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Volcanic spring clay, valued for purity and smooth, fast-melting texture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53586609275207,"sku":"03032000941","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Sample (5-15g)","offer_id":53658722468167,"sku":"03032000942","price":0.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b3fbcb46-c475-4cac-8451-225279f18c67.png?v=1774445315"},{"product_id":"monastyrskiy-chalk-edible-ukranian-chalk","title":"\"MONASTYRSKIY\" chalk - Ukranian Chalk","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMonastyrskiy Chalk is a natural Ukrainian chalk celebrated for its crisp crunch, exceptionally clean mineral profile, and bright white appearance. These naturally formed sticks and chunks are coated in a delicate powdery layer that delivers an immediate dry snap before breaking down into a light, fluffy mineral powder.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKnown for its fresh, airy character, Monastyrskiy offers subtle notes of clean minerals, rain-soaked stone, whitewash, and cool chalk dust. The flavour remains light and uncomplicated, making it a favourite among those who prefer cleaner chalk profiles over deeper earthy or terracotta-forward varieties. Traditionally sourced from Ukraine's renowned chalk-rich regions, it is appreciated within geophagia and texture-focused communities for its purity and satisfying crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp snap with a smooth powdery melt and virtually no grit\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Clean mineral, whitewash, rainwater, fresh chalk dust\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇺🇦 Ukraine\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Beginners, chalk lovers, ASMR enthusiasts, clean flavour seekers\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bright, refreshing chalk experience with a satisfying crunch and airy mineral finish.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft chalk paste with a smooth mineral consistency\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rainwater, chalk dust, clean minerals, fresh stone\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Selectable options available\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural sticks and irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bright snow white with powdery coating\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Chalk (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ukrainian chalk deposits have long been valued for producing exceptionally pure white chalks with clean mineral flavour profiles and satisfying crunch textures. These chalks remain highly regarded among traditional geophagia communities and sensory texture enthusiasts.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53586670715207,"sku":"03032000951","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Samples (5-15g)","offer_id":53667375415623,"sku":"03032000952","price":0.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_7da79da9-2022-4e7e-8c30-343c9cfe060e.png?v=1774445925"},{"product_id":"classic-ukrainian-chalk-natural-edible-chalk","title":"\"CLASSIC\" chalk - Bold Ukranian Chalk","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"63\" data-end=\"77\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"79\" data-end=\"938\"\u003eClassic Chalk is a natural Ukrainian chalk known for its dense dry crunch and bold mineral-rich chalky profile. These irregular chalk sticks and chunks deliver a satisfying sensory experience with notes of clean white minerals, dry chalk dust, and traditional earthy powderiness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a dry grainy finish with a distinctive natural chalk character appreciated within geophagia and texture-focused communities. Traditionally associated with classic Eastern European chalk deposits, this chalk is valued for its grounding texture, authentic dusty crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"940\" data-end=\"955\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"957\" data-end=\"1566\"\u003e\u003cstrong data-start=\"957\" data-end=\"969\"\u003eTexture:\u003c\/strong\u003e Dense dry crunch with grainy chalk breakdown\u003cbr data-start=\"1014\" data-end=\"1017\"\u003e\u003cstrong data-start=\"1017\" data-end=\"1027\"\u003eTaste:\u003c\/strong\u003e Bold chalky minerals with clean dry white notes\u003cbr data-start=\"1075\" data-end=\"1078\"\u003e\u003cstrong data-start=\"1078\" data-end=\"1096\"\u003eCrunch factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"1112\" data-end=\"1115\"\u003e\u003cstrong data-start=\"1115\" data-end=\"1126\"\u003eOrigin:\u003c\/strong\u003e 🇺🇦 Ukraine\u003cbr data-start=\"1139\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1142\" data-end=\"1155\"\u003eBest for:\u003c\/strong\u003e Chalk lovers, ASMR crunches, experienced clay enthusiasts, traditional chalk fans\u003cbr data-start=\"1237\" data-end=\"1240\"\u003e\u003cstrong data-start=\"1240\" data-end=\"1260\"\u003eClay experience:\u003c\/strong\u003e A strong classic chalk experience with dusty hands, muted crunches, and a satisfying grainy chew throughout.\u003cbr data-start=\"1369\" data-end=\"1372\"\u003e\u003cstrong data-start=\"1372\" data-end=\"1387\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-start=\"1398\" data-end=\"1401\"\u003e\u003cstrong data-start=\"1401\" data-end=\"1423\"\u003eHydration texture:\u003c\/strong\u003e Maintains a grainy chalk consistency rather than becoming creamy\u003cbr data-start=\"1488\" data-end=\"1491\"\u003e\u003cstrong data-start=\"1491\" data-end=\"1507\"\u003eAroma notes:\u003c\/strong\u003e Chalk dust, dry minerals, clean earth, powdery white stone\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1568\" data-end=\"1586\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1588\" data-end=\"2084\"\u003e\u003cstrong data-start=\"1588\" data-end=\"1599\"\u003eWeight:\u003c\/strong\u003e Selectable options\u003cbr data-start=\"1618\" data-end=\"1621\"\u003e\u003cstrong data-start=\"1621\" data-end=\"1631\"\u003eShape:\u003c\/strong\u003e Irregular chunks and sticks\u003cbr data-start=\"1659\" data-end=\"1662\"\u003e\u003cstrong data-start=\"1662\" data-end=\"1673\"\u003eColour:\u003c\/strong\u003e Natural white\u003cbr data-start=\"1687\" data-end=\"1690\"\u003e\u003cstrong data-start=\"1690\" data-end=\"1706\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Chalk (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1779\" data-end=\"1782\"\u003e\u003cstrong data-start=\"1782\" data-end=\"1793\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"1810\" data-end=\"1813\"\u003e\u003cstrong data-start=\"1813\" data-end=\"1842\"\u003eTraditional clay origins:\u003c\/strong\u003e Natural chalk deposits from Eastern Europe have traditionally been appreciated for their dry texture, dusty mineral profile, and classic grainy crunch within geophagia and sensory-focused clay communities.\u003cbr data-start=\"2048\" data-end=\"2051\"\u003e\u003cstrong data-start=\"2051\" data-end=\"2067\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2086\" data-end=\"2099\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2101\" data-end=\"2484\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":53924337877319,"sku":"01032000962","price":0.29,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53586733498695,"sku":"01032000961","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_d38ed09d-a50d-459b-821f-72ecdc40c69c.png?v=1774446745"},{"product_id":"classic-chalk-edible-ukranian-chalk-for-pica-geophagia-coming-soon-copy","title":"\"SUMSKIY\" chalk - Ukrainian Chalk","description":"\u003ch3 data-end=\"118\" data-start=\"92\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"116\" data-start=\"96\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"601\" data-start=\"119\"\u003e“Sumskiy” Chalk is a well-balanced, mineral-rich chalk sourced from ecologically clean regions of Ukraine, offering a classic yet elevated chalk experience. Known for its medium density and naturally “fatty” (velvety) texture, this chalk delivers a satisfying crunch with a soft, grainy finish. Generously coated in chalk dust, it brings both tactile and sensory appeal — making it a reliable choice for those who enjoy a fuller-bodied, traditional chalk profile with a smooth edge.\u003c\/p\u003e\n\u003chr data-end=\"606\" data-start=\"603\"\u003e\n\u003ch3 data-end=\"634\" data-start=\"608\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"632\" data-start=\"612\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"934\" data-start=\"635\"\u003eWith medium hardness and density, “Sumskiy” Chalk produces a loud, satisfying crunch when bitten. It breaks down easily into multiple small, soft grains, creating a textured yet comfortable chew. The slightly “fatty” quality gives the grains a smoother, more cohesive feel rather than a dry crumble.\u003c\/p\u003e\n\u003chr data-end=\"939\" data-start=\"936\"\u003e\n\u003ch3 data-end=\"964\" data-start=\"941\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"962\" data-start=\"945\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1196\" data-start=\"965\"\u003eExpect a rich, chalk-saturated flavour — clean, mineral-forward, and deeply classic. The profile leans into that full-bodied “white” taste, with a smoothness that softens the intensity just enough to keep it balanced and enjoyable.\u003c\/p\u003e\n\u003chr data-end=\"1201\" data-start=\"1198\"\u003e\n\u003ch3 data-end=\"1228\" data-start=\"1203\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1226\" data-start=\"1207\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1524\" data-start=\"1229\"\u003e“Sumskiy” Chalk sits right in the sweet spot — not too dry, not too creamy. The dusty coating enhances the tactile experience, while the loud crunch and soft grain breakdown keep each bite engaging. Ideal for those who want a traditional chalk feel with a slightly smoother, more rounded finish.\u003c\/p\u003e\n\u003chr data-end=\"1529\" data-start=\"1526\"\u003e\n\u003ch3 data-end=\"1551\" data-start=\"1531\" data-section-id=\"pm8yra\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1551\" data-start=\"1535\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1781\" data-start=\"1552\"\u003e\n\u003cli data-end=\"1601\" data-start=\"1552\" data-section-id=\"qaz3w2\"\u003eMedium hardness, density, and “fatty” texture\u003c\/li\u003e\n\u003cli data-end=\"1629\" data-start=\"1602\" data-section-id=\"1qtx110\"\u003eLoud, satisfying crunch\u003c\/li\u003e\n\u003cli data-end=\"1664\" data-start=\"1630\" data-section-id=\"1g1wq2t\"\u003eBreaks into soft, small grains\u003c\/li\u003e\n\u003cli data-end=\"1694\" data-start=\"1665\" data-section-id=\"14o9imr\"\u003eChalk-dust coated surface\u003c\/li\u003e\n\u003cli data-end=\"1726\" data-start=\"1695\" data-section-id=\"137mgxl\"\u003eClean, mineral-rich flavour\u003c\/li\u003e\n\u003cli data-end=\"1781\" data-start=\"1727\" data-section-id=\"1hhp8z6\"\u003eSourced from ecologically clean Ukrainian deposits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1786\" data-start=\"1783\"\u003e\n\u003ch3 data-end=\"1811\" data-start=\"1788\" data-section-id=\"o9mgun\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1811\" data-start=\"1792\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2358\" data-start=\"1812\"\u003e\n\u003cli data-end=\"1858\" data-start=\"1812\" data-section-id=\"1m9phl1\"\u003e\n\u003cstrong data-end=\"1823\" data-start=\"1814\"\u003eSize:\u003c\/strong\u003e Chunked sticks \/ pieces (varies)\u003c\/li\u003e\n\u003cli data-end=\"1894\" data-start=\"1859\" data-section-id=\"1ruhnt7\"\u003e\n\u003cstrong data-end=\"1872\" data-start=\"1861\"\u003eWeight:\u003c\/strong\u003e Varies (selectable)\u003c\/li\u003e\n\u003cli data-end=\"1935\" data-start=\"1895\" data-section-id=\"9gjoi6\"\u003e\n\u003cstrong data-end=\"1907\" data-start=\"1897\"\u003eShape:\u003c\/strong\u003e Irregular chunks \/ sticks\u003c\/li\u003e\n\u003cli data-end=\"1957\" data-start=\"1936\" data-section-id=\"fxsnml\"\u003e\n\u003cstrong data-end=\"1949\" data-start=\"1938\"\u003eColour:\u003c\/strong\u003e White\u003c\/li\u003e\n\u003cli data-end=\"2019\" data-start=\"1958\" data-section-id=\"1ar948j\"\u003e\n\u003cstrong data-end=\"1972\" data-start=\"1960\"\u003eTexture:\u003c\/strong\u003e Medium-hard, slightly velvety, grain-forming\u003c\/li\u003e\n\u003cli data-end=\"2078\" data-start=\"2020\" data-section-id=\"1eebuhi\"\u003e\n\u003cstrong data-end=\"2040\" data-start=\"2022\"\u003eCrunch Factor:\u003c\/strong\u003e Loud crunch → soft grainy breakdown\u003c\/li\u003e\n\u003cli data-end=\"2144\" data-start=\"2079\" data-section-id=\"1y9bles\"\u003e\n\u003cstrong data-end=\"2099\" data-start=\"2081\"\u003eTaste Profile:\u003c\/strong\u003e Chalky, mineral-rich, smooth “white” taste\u003c\/li\u003e\n\u003cli data-end=\"2179\" data-start=\"2145\" data-section-id=\"lgded4\"\u003e\n\u003cstrong data-end=\"2163\" data-start=\"2147\"\u003eIngredients:\u003c\/strong\u003e Natural chalk\u003c\/li\u003e\n\u003cli data-end=\"2214\" data-start=\"2180\" data-section-id=\"33u4mg\"\u003e\n\u003cstrong data-end=\"2204\" data-start=\"2182\"\u003eCountry of Origin:\u003c\/strong\u003e Ukraine\u003c\/li\u003e\n\u003cli data-end=\"2244\" data-start=\"2215\" data-section-id=\"10q5q4h\"\u003e\n\u003cstrong data-end=\"2228\" data-start=\"2217\"\u003eVendor:\u003c\/strong\u003e Not specified\u003c\/li\u003e\n\u003cli data-end=\"2358\" data-start=\"2245\" data-section-id=\"1c6culk\"\u003e\n\u003cstrong data-end=\"2276\" data-start=\"2247\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Ukrainian chalk deposits, valued for balance of crunch and smooth grain texture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53586912674119,"sku":"01032000971","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"Sample (5-15g)","offer_id":53659624014151,"sku":"01032000972","price":0.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_7984fe5e-d96a-4ebb-b976-c7ca1579434c.png?v=1774469570"},{"product_id":"everest-clay-damp-earthy-indian-clay","title":"Everest Clay - Damp earthy Indian clay chunks","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A firm earthy crunch that melts into smooth petrichor-rich clay goodness\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverest Clay is a natural Indian clay known for its firm medium crunch and deeply earthy mineral profile. These irregular chunks deliver a satisfying sensory experience with notes of damp soil, petrichor, dusty minerals, fresh earth, and natural clay richness. The texture offers a clean, creamy finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with naturally harvested Indian clays, Everest Clay is valued for its authentic earthy flavour, grounding texture, and rustic sensory appeal. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Firm crunch with a smooth creamy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Earthy, damp soil, dusty minerals, petrichor freshness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Earthy clay lovers, sensory exploration, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience\u003c\/strong\u003e: A rustic clay that begins with a satisfying crunch before transforming into a smooth, creamy texture rich in natural earth character.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level\u003c\/strong\u003e: Soft crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture\u003c\/strong\u003e: Develops deeper damp-earth notes and a softer muddy consistency when moistened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes\u003c\/strong\u003e: Rainwater, petrichor, fresh soil, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular natural chunks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Light brown to earthy beige with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Everest Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional\u003c\/strong\u003e \u003cstrong\u003eclay\u003c\/strong\u003e \u003cstrong\u003eorigins\u003c\/strong\u003e: Everest Clay is sourced from naturally occurring mineral-rich deposits in India, where traditional harvesting methods preserve the clay's authentic flavour and texture. Its earthy profile and natural variability reflect the characteristics of the soil from which it originates, making each batch slightly unique.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested, Vendor claims lab-tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54159564374343,"sku":"03050201461","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53807951446343,"sku":"03050201462","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":53681905566023,"sku":"03050201460","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54159564407111,"sku":"03050201463","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":53681905598791,"sku":"03050201463","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/EverestClay_50a912c0-e26e-418f-9f98-ec916a99383c.png?v=1776415619"},{"product_id":"juhu-nakumatt-mineral-rich-indian-clay","title":"Juhu Nakumatt – Smoky Indian Roasted Clay","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"107\" data-end=\"125\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"127\" data-end=\"607\"\u003e\u003cstrong data-start=\"127\" data-end=\"139\"\u003eTexture:\u003c\/strong\u003e Firm, shard-like crunch with a creamy inner crumble\u003cbr data-start=\"191\" data-end=\"194\"\u003e\u003cstrong data-start=\"194\" data-end=\"212\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"228\" data-end=\"231\"\u003e\u003cstrong data-start=\"231\" data-end=\"241\"\u003eTaste:\u003c\/strong\u003e Deep earthy, smoky with mineral-rich intensity\u003cbr data-start=\"288\" data-end=\"291\"\u003e\u003cstrong data-start=\"291\" data-end=\"303\"\u003eSensory:\u003c\/strong\u003e Cement-like bite with a rich crunch-to-cream transition\u003cbr data-start=\"359\" data-end=\"362\"\u003e\u003cstrong data-start=\"362\" data-end=\"373\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"396\" data-end=\"399\"\u003e\u003cstrong data-start=\"399\" data-end=\"408\"\u003eUses:\u003c\/strong\u003e Ideal for those who enjoy bold, smoky clays with a strong crunch\u003cbr data-start=\"473\" data-end=\"476\"\u003e\u003cstrong data-start=\"476\" data-end=\"496\"\u003eClay Experience:\u003c\/strong\u003e A heavy-hitting, full-bodied clay best suited for experienced users or those craving intense earthy profiles\u003c\/p\u003e\n\u003chr data-start=\"609\" data-end=\"612\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"614\" data-end=\"636\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"638\" data-end=\"874\"\u003eJuhu Nakumatt is one of our hottest-selling clays—and for good reason. Sourced from India and prepared using traditional roasting methods, this naturally pink clay stands out for its depth, intensity, and unmistakable sensory character.\u003c\/p\u003e\n\u003cp data-start=\"876\" data-end=\"1217\"\u003eRecognised within pica and geophagy communities, Nakumatt clays are known for their strong, grounding profiles. The Juhu variation brings a distinctive balance: bold and smoky on the surface, yet surprisingly creamy as it breaks down. Its pinkish tones hint at its mineral richness, while the roasting process enhances both aroma and crunch.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1368\"\u003eThis is not a subtle clay—it’s expressive, weighty, and deeply rooted in traditional preparation techniques that prioritise both texture and flavour.\u003c\/p\u003e\n\u003chr data-start=\"1370\" data-end=\"1373\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1375\" data-end=\"1397\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1399\" data-end=\"1568\"\u003eJuhu Nakumatt delivers a firm, confident crunch right from the first bite. The structure is dense and compact, snapping into small shards that feel sharp and satisfying.\u003c\/p\u003e\n\u003cp data-start=\"1570\" data-end=\"1816\"\u003eAs the pieces break down, the texture evolves into a finer, creamier crumble, softening the intensity without losing its presence. The contrast between the initial shard-like break and the smooth inner melt creates a layered, engaging experience.\u003c\/p\u003e\n\u003cp data-start=\"1818\" data-end=\"1946\"\u003eDespite its strength, it avoids excessive dryness or gumminess—remaining clean, controlled, and consistently crunchy throughout.\u003c\/p\u003e\n\u003chr data-start=\"1948\" data-end=\"1951\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1953\" data-end=\"1972\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1974\" data-end=\"2170\"\u003eFlavour-wise, Juhu Nakumatt is bold and unmistakably earthy. It carries a deep, smoky richness layered with mineral notes often described as metallic or “cement-like”—a hallmark of Nakumatt clays.\u003c\/p\u003e\n\u003cp data-start=\"2172\" data-end=\"2426\"\u003eThe aroma is equally pronounced: roasted, earthy, and slightly smoky, with a grounding warmth that builds as you engage with it. As the clay softens, the flavour rounds out into a creamier, fuller-bodied profile, leaving a lingering, mineral-rich finish.\u003c\/p\u003e\n\u003chr data-start=\"2428\" data-end=\"2431\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2433\" data-end=\"2458\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2460\" data-end=\"2931\"\u003e\u003cstrong data-start=\"2460\" data-end=\"2471\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"2484\" data-end=\"2487\"\u003e\u003cstrong data-start=\"2487\" data-end=\"2497\"\u003eShape:\u003c\/strong\u003e Irregular chunks and shards\u003cbr data-start=\"2525\" data-end=\"2528\"\u003e\u003cstrong data-start=\"2528\" data-end=\"2539\"\u003eColour:\u003c\/strong\u003e Naturally pink with variations from light to deeper roasted tones\u003cbr data-start=\"2605\" data-end=\"2608\"\u003e\u003cstrong data-start=\"2608\" data-end=\"2624\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2687\" data-end=\"2690\"\u003e\u003cstrong data-start=\"2690\" data-end=\"2701\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2711\" data-end=\"2714\"\u003e\u003cstrong data-start=\"2714\" data-end=\"2743\"\u003eTraditional Clay Origins:\u003c\/strong\u003e In India, roasted clays like Nakumatt are prepared using traditional methods that enhance their flavour, aroma, and texture, forming part of long-standing sensory and cultural practices\u003c\/p\u003e\n\u003chr data-start=\"2933\" data-end=\"2936\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2938\" data-end=\"2954\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2956\" data-end=\"3167\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3169\" data-end=\"3383\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3385\" data-end=\"3610\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3612\" data-end=\"3674\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-20g) - 1 per customer only","offer_id":53735986430279,"sku":"03052400044","price":0.29,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53805872415047,"sku":"03052400041","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53735986397511,"sku":"03052400042","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53807599911239,"sku":"03052400043","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_c45f3ca1-d68d-421c-a87a-5d150acdb703.png?v=1778023636"},{"product_id":"pink-nakumatt-indian-edible-clay","title":"Pink Nakumatt Clay - Bestselling Roasted Mineral-rich edible Indian Clay","description":"\u003ch2 data-end=\"74\" data-start=\"60\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"956\" data-start=\"76\"\u003ePink Nakumatt is a natural Indian clay known for its soft cement-like crunch and refined mineral-rich earthy profile. These irregular roasted clay chunks deliver a satisfying sensory experience with notes of gentle smoke, pale earth minerals, creamy clay softness, and subtle roasted warmth, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth creamy melt with a distinctive non-gritty Nakumatt character appreciated within geophagia and texture-focused communities. Traditionally associated with Indian artisan roasting techniques, Pink Nakumatt is valued for its grounding texture, elegant earthy crunch, and balanced sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-end=\"973\" data-start=\"958\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1625\" data-start=\"975\"\u003e\u003cstrong data-end=\"987\" data-start=\"975\"\u003eTexture:\u003c\/strong\u003e Soft cement-like crunch with smooth creamy breakdown\u003cbr data-end=\"1043\" data-start=\"1040\"\u003e\u003cstrong data-end=\"1053\" data-start=\"1043\"\u003eTaste:\u003c\/strong\u003e Light earthy minerals with gentle smoky warmth and creamy clay notes\u003cbr data-end=\"1125\" data-start=\"1122\"\u003e\u003cstrong data-end=\"1143\" data-start=\"1125\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-end=\"1182\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1182\"\u003eBest for:\u003c\/strong\u003e Nakumatt lovers, collectors, ASMR enthusiasts, smooth texture fans\u003cbr data-end=\"1265\" data-start=\"1262\"\u003e\u003cstrong data-end=\"1285\" data-start=\"1265\"\u003eClay experience:\u003c\/strong\u003e A refined roasted clay with delicate snaps that melt into silky mineral creaminess without grit or heaviness.\u003cbr data-end=\"1398\" data-start=\"1395\"\u003e\u003cstrong data-end=\"1413\" data-start=\"1398\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-end=\"1427\" data-start=\"1424\"\u003e\u003cstrong data-end=\"1449\" data-start=\"1427\"\u003eHydration texture:\u003c\/strong\u003e Softens into a velvety creamy paste with smooth mineral richness and no gumminess\u003cbr data-end=\"1534\" data-start=\"1531\"\u003e\u003cstrong data-end=\"1550\" data-start=\"1534\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, soft smoke, warm minerals, pale clay dust, gentle petrichor\u003c\/p\u003e\n\u003ch2 data-end=\"1645\" data-start=\"1627\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"2250\" data-start=\"1647\"\u003e\u003cstrong data-end=\"1658\" data-start=\"1647\"\u003eWeight:\u003c\/strong\u003e Various\u003cbr data-end=\"1674\" data-start=\"1671\"\u003e\u003cstrong data-end=\"1684\" data-start=\"1674\"\u003eShape:\u003c\/strong\u003e Irregular clay chunks\u003cbr data-end=\"1709\" data-start=\"1706\"\u003e\u003cstrong data-end=\"1720\" data-start=\"1709\"\u003eColour:\u003c\/strong\u003e Natural pale pink and grey with soft tonal variation\u003cbr data-end=\"1767\" data-start=\"1764\"\u003e\u003cstrong data-end=\"1783\" data-start=\"1767\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Pink Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1872\" data-start=\"1869\"\u003e\u003cstrong data-end=\"1883\" data-start=\"1872\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-end=\"1896\" data-start=\"1893\"\u003e\u003cstrong data-end=\"1925\" data-start=\"1896\"\u003eTraditional clay origins:\u003c\/strong\u003e Nakumatt clays have long been prepared in India using traditional roasting methods that deepen aroma, texture, and mineral character. Pink Nakumatt represents a softer, more refined expression of this clay family, prized for its smooth texture, rare colouring, and balanced earthy warmth.\u003cbr data-end=\"2217\" data-start=\"2214\"\u003e\u003cstrong data-end=\"2233\" data-start=\"2217\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2265\" data-start=\"2252\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2650\" data-start=\"2267\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":53984836583751,"sku":"03052400011","price":0.69,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53805870022983,"sku":"03052400012","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":53735990722887,"sku":"03052400010","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"100g Powder and Crumbs","offer_id":54159412822343,"sku":"03052400013","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":53735990755655,"sku":"03052400014","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_8ca8b78e-3b40-42e1-a719-1ccc38cba566.png?v=1778023147"},{"product_id":"international-milky-white-indian-kaolin-edible-clay","title":"International Milky White Clay – Pure Indian Kaolin Clay (China Clay)","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"80\" data-end=\"94\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"96\" data-end=\"994\"\u003eInternational Milky White Clay is a natural Indian kaolin clay known for its soft velvety crunch and clean creamy mineral profile. These soft irregular chunks deliver a satisfying sensory experience with notes of chalky milkiness, fresh mineral dust, damp soil, and smooth earthy creaminess, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a silky creamy finish with a distinctive gentle earth character appreciated within geophagia and texture-focused communities. Traditionally associated with kaolinite-rich clay regions and long-standing mineral traditions, this clay is valued for its grounding texture, authentic soft crunch, and calming sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"996\" data-end=\"1011\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1013\" data-end=\"1659\"\u003e\u003cstrong data-start=\"1013\" data-end=\"1025\"\u003eTexture:\u003c\/strong\u003e Soft velvety crunch with smooth creamy melt-down\u003cbr data-start=\"1074\" data-end=\"1077\"\u003e\u003cstrong data-start=\"1077\" data-end=\"1087\"\u003eTaste:\u003c\/strong\u003e Clean mild earthiness with chalky milky mineral notes\u003cbr data-start=\"1141\" data-end=\"1144\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1162\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"1178\" data-end=\"1181\"\u003e\u003cstrong data-start=\"1181\" data-end=\"1192\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India \/ International kaolin sourcing\u003cbr data-start=\"1235\" data-end=\"1238\"\u003e\u003cstrong data-start=\"1238\" data-end=\"1251\"\u003eBest for:\u003c\/strong\u003e Beginners, creamy clay lovers, gentle sensory experiences, soft crunch fans\u003cbr data-start=\"1327\" data-end=\"1330\"\u003e\u003cstrong data-start=\"1330\" data-end=\"1350\"\u003eClay experience:\u003c\/strong\u003e A calming and beginner-friendly clay with a light crunch that quickly melts into a silky smooth mineral paste.\u003cbr data-start=\"1461\" data-end=\"1464\"\u003e\u003cstrong data-start=\"1464\" data-end=\"1479\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1492\" data-end=\"1495\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1517\"\u003eHydration texture:\u003c\/strong\u003e Becomes velvety, creamy, and smooth without stickiness\u003cbr data-start=\"1572\" data-end=\"1575\"\u003e\u003cstrong data-start=\"1575\" data-end=\"1591\"\u003eAroma notes:\u003c\/strong\u003e Rain-washed minerals, fine chalk dust, damp earth, soft creamy clay\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1661\" data-end=\"1679\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1681\" data-end=\"2200\"\u003e\u003cstrong data-start=\"1681\" data-end=\"1692\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"1705\" data-end=\"1708\"\u003e\u003cstrong data-start=\"1708\" data-end=\"1718\"\u003eShape:\u003c\/strong\u003e Soft irregular chunks or compressed pieces\u003cbr data-start=\"1761\" data-end=\"1764\"\u003e\u003cstrong data-start=\"1764\" data-end=\"1775\"\u003eColour:\u003c\/strong\u003e Pure milky white with natural variation\u003cbr data-start=\"1815\" data-end=\"1818\"\u003e\u003cstrong data-start=\"1818\" data-end=\"1834\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Kaolin Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1913\" data-end=\"1916\"\u003e\u003cstrong data-start=\"1916\" data-end=\"1927\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"1937\" data-end=\"1940\"\u003e\u003cstrong data-start=\"1940\" data-end=\"1969\"\u003eTraditional clay origins:\u003c\/strong\u003e Kaolin clay has been valued across many cultures for its purity, softness, and gentle mineral profile, traditionally associated with both cosmetic applications and earth-based sensory practices.\u003cbr data-start=\"2164\" data-end=\"2167\"\u003e\u003cstrong data-start=\"2167\" data-end=\"2183\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2202\" data-end=\"2215\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2217\" data-end=\"2600\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":53928334491975,"sku":null,"price":0.29,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53736005173575,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53736005206343,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_312c9d5a-44d7-45cc-8a10-b3d3cd80344b.png?v=1779287126"},{"product_id":"coconut-clay","title":"Coconut Clay - Roasted Mineral-rich Indian Clay","description":"\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCoconut Clay is a natural Indian clay known for its extra-crunchy snap and deep earthy profile. These brittle chunks and shards deliver a satisfying sensory experience with notes of roasted earth, dusty minerals, subtle nuttiness, petrichor, and smoky clay. The texture offers a clean, dry finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's roasted clay traditions, where natural mineral clays are carefully processed to enhance crunch, aroma, and earthy depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp brittle snap with a fast powdery melt\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Deep earthy minerals, roasted clay, subtle nutty notes, smoky undertones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India, South Asia\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for: \u003c\/strong\u003eCrunch lovers, experienced clay enthusiasts, and ASMR enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience:\u003c\/strong\u003e A bold roasted clay delivering intense crunch and a clean, non-gummy finish for those who prioritise texture and earthiness.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level\u003c\/strong\u003e: Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture\u003c\/strong\u003e: Releases a stronger earthy aroma while maintaining a clean, non-sticky texture\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes\u003c\/strong\u003e: Roasted earth, petrichor, dusty minerals, smoky clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Brittle irregular chunks and shards\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Grey tones with natural mineral variation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Coconut Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Clay Rify\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Roasted clays have long been enjoyed throughout India for their enhanced crunch, mineral character, and earthy aroma. Traditional roasting methods intensify the clay's natural texture and flavour profile, creating distinctive sensory experiences valued within geophagia communities.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54159460204871,"sku":"03052400051","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":54159460237639,"sku":"03052400052","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":53736005632327,"sku":"03052400050","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54159460270407,"sku":"03052400053","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g Clay","offer_id":53736005665095,"sku":"03052400054","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/RoastedCoconutclay_1.png?v=1778029796"},{"product_id":"caolin-black-colombian-clay-coming-soon-may-2026","title":"Caolin Noches Negras - Edible Latin \"Black night\" Kaolin Clay","description":"\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3887\" data-end=\"3909\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3910\" data-end=\"4439\"\u003e\u003cstrong data-start=\"3910\" data-end=\"3921\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"3928\" data-end=\"3931\"\u003e\u003cstrong data-start=\"3931\" data-end=\"3941\"\u003eShape:\u003c\/strong\u003e Irregular bite-sized chunks\u003cbr data-start=\"4054\" data-end=\"4057\"\u003e\u003cstrong data-start=\"4057\" data-end=\"4073\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Latin American Black Kaolin Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"4136\" data-end=\"4139\"\u003e\u003cstrong data-start=\"4139\" data-end=\"4150\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMiku Golosinas, Colombia 🇨🇴\u003c\/span\u003e\u003c\/span\u003e\u003cbr data-start=\"4188\" data-end=\"4191\"\u003e\u003cstrong data-start=\"4191\" data-end=\"4220\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Natural clay consumption and earth-based sensory practices have historical roots across parts of Latin America, where mineral-rich clays have long been gathered from local environments for traditional and personal use.\u003c\/p\u003e\n\u003cp data-start=\"3910\" data-end=\"4439\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"3910\" data-end=\"4439\"\u003eUsual tangy after notes of some Mexican kaolin clays\u003c\/p\u003e\n\u003cp data-start=\"3910\" data-end=\"4439\"\u003eSoft cream melt texture\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":53985890926919,"sku":"03042202062","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53985890664775,"sku":"03042202061","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/CaolinNegra.png?v=1778506257"},{"product_id":"caolin-violeta-colombian-clay-coming-soon-may-2026","title":"Caolin Violeta - Edible Violet-sttiped Latin Kaolin Clay","description":"\u003ch2 data-end=\"3909\" data-start=\"3887\" data-section-id=\"1ilpli3\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-end=\"4439\" data-start=\"3910\"\u003e\u003cstrong data-end=\"3921\" data-start=\"3910\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-end=\"3931\" data-start=\"3928\"\u003e\u003cstrong data-end=\"3941\" data-start=\"3931\"\u003eShape:\u003c\/strong\u003e Irregular bite-sized chunks\u003cbr data-end=\"4057\" data-start=\"4054\"\u003e\u003cstrong data-end=\"4073\" data-start=\"4057\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Latin American Kaolin Clay (No preservatives, additives, or colourings)\u003cbr data-end=\"4139\" data-start=\"4136\"\u003e\u003cstrong data-end=\"4150\" data-start=\"4139\"\u003eVendor:\u003c\/strong\u003e Various - \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMiku Golosinas, Colombia 🇨🇴, La Sobrina, Mexico\u003c\/span\u003e\u003c\/span\u003e\u003cbr data-end=\"4191\" data-start=\"4188\"\u003e\u003cstrong data-end=\"4220\" data-start=\"4191\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Natural clay consumption and earth-based sensory practices have historical roots across parts of Latin America, where mineral-rich clays have long been gathered from local environments for traditional and personal use.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53924696031559,"sku":"03042202052","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53924695736647,"sku":"03042202051","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/CaolinVioleta.png?v=1778506236"},{"product_id":"adobe-clay-terron-adobe-colombian-dirts-coming-soon-may-2026","title":"Terrón Adobe  - Gritty Adobe edible Latin dirt\/clay","description":"\u003ch2 data-end=\"3909\" data-start=\"3887\" data-section-id=\"1ilpli3\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-end=\"4439\" data-start=\"3910\"\u003e\u003cstrong data-end=\"3921\" data-start=\"3910\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-end=\"3931\" data-start=\"3928\"\u003e\u003cstrong data-end=\"3941\" data-start=\"3931\"\u003eShape:\u003c\/strong\u003e Irregular bite-sized chunks\u003cbr data-end=\"4057\" data-start=\"4054\"\u003e\u003cstrong data-end=\"4073\" data-start=\"4057\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Latin American Clay (No preservatives, additives, or colourings)\u003cbr data-end=\"4139\" data-start=\"4136\"\u003e\u003cstrong data-end=\"4150\" data-start=\"4139\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMiku Golosinas, Colombia 🇨🇴\u003c\/span\u003e\u003c\/span\u003e\u003cbr data-end=\"4191\" data-start=\"4188\"\u003e\u003cstrong data-end=\"4220\" data-start=\"4191\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Natural clay consumption and earth-based sensory practices have historical roots across parts of Latin America, where mineral-rich clays have long been gathered from local environments for traditional and personal use.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53951230804295,"sku":"03042202092","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53951229034823,"sku":"03042202091","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/TerronAdobe.png?v=1778503472"},{"product_id":"terron-amanecer-crunchy-colombian-edible-clay","title":"Terrón Amanecer  - Crunchy \"Sunrise\" edible Latin dirt\/clay","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"67\" data-end=\"81\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"83\" data-end=\"951\"\u003eTerrón Amanecer is a natural Colombian clay known for its gritty crunchy texture and warm sun-baked earthy profile. These irregular bite-sized clay chunks deliver a satisfying sensory experience with notes of dry topsoil, dusty earth, mineral-rich dirt, and sun-warmed clay, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a crumbly sandy breakdown with a distinctive dusty earth character appreciated within geophagia and texture-focused communities. Named “Amanecer” meaning sunrise, this clay reflects both its warm sunrise colouring and its unmistakable baked-earth flavour reminiscent of dry soil warming under the morning sun. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"953\" data-end=\"968\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"970\" data-end=\"1660\"\u003e\u003cstrong data-start=\"970\" data-end=\"982\"\u003eTexture:\u003c\/strong\u003e Gritty crunchy bite with crumbly dusty breakdown\u003cbr data-start=\"1031\" data-end=\"1034\"\u003e\u003cstrong data-start=\"1034\" data-end=\"1044\"\u003eTaste:\u003c\/strong\u003e Sun-baked topsoil, dry earth minerals, dusty clay, and warm dirt notes\u003cbr data-start=\"1115\" data-end=\"1118\"\u003e\u003cstrong data-start=\"1118\" data-end=\"1136\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1147\" data-end=\"1150\"\u003e\u003cstrong data-start=\"1150\" data-end=\"1161\"\u003eOrigin:\u003c\/strong\u003e 🇨🇴 Colombia\u003cbr data-start=\"1175\" data-end=\"1178\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1191\"\u003eBest for:\u003c\/strong\u003e Earthy flavour lovers, ASMR crunch fans, dirt-profile enthusiasts, collectors\u003cbr data-start=\"1269\" data-end=\"1272\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1292\"\u003eClay experience:\u003c\/strong\u003e A rustic crunchy clay with sandy mineral crumbles and warm sunrise-earth flavour that feels dry, grounding, and deeply satisfying.\u003cbr data-start=\"1423\" data-end=\"1426\"\u003e\u003cstrong data-start=\"1426\" data-end=\"1441\"\u003eASMR level:\u003c\/strong\u003e Crunchy crumble\u003cbr data-start=\"1457\" data-end=\"1460\"\u003e\u003cstrong data-start=\"1460\" data-end=\"1482\"\u003eHydration texture:\u003c\/strong\u003e Softens into a muddy earthy paste with stronger topsoil richness and smoother mineral melt\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1592\"\u003eAroma notes:\u003c\/strong\u003e Dry topsoil, warm dust, baked earth, clay minerals, sun-heated dirt\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1662\" data-end=\"1680\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1682\" data-end=\"2407\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1693\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"1698\" data-end=\"1701\"\u003e\u003cstrong data-start=\"1701\" data-end=\"1711\"\u003eShape:\u003c\/strong\u003e Irregular bite-sized chunks\u003cbr data-start=\"1739\" data-end=\"1742\"\u003e\u003cstrong data-start=\"1742\" data-end=\"1753\"\u003eColour:\u003c\/strong\u003e Warm sunrise beige to dusty orange-brown tones\u003cbr data-start=\"1800\" data-end=\"1803\"\u003e\u003cstrong data-start=\"1803\" data-end=\"1819\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Latin American Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1906\" data-end=\"1909\"\u003e\u003cstrong data-start=\"1909\" data-end=\"1920\"\u003eVendor:\u003c\/strong\u003e Miku Golosinas, Colombia 🇨🇴\u003cbr data-start=\"1950\" data-end=\"1953\"\u003e\u003cstrong data-start=\"1953\" data-end=\"1982\"\u003eTraditional clay origins:\u003c\/strong\u003e Natural clay consumption and earth-based sensory traditions have long existed across parts of Latin America, where mineral-rich clays were gathered from local landscapes for personal and cultural use. Terrón Amanecer reflects this connection through its rustic texture, earthy warmth, and sun-baked mineral character inspired by traditional clay experiences rooted in the land itself.\u003cbr data-start=\"2367\" data-end=\"2370\"\u003e\u003cstrong data-start=\"2370\" data-end=\"2386\"\u003eTest status:\u003c\/strong\u003e Taste Tested – By Me\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2409\" data-end=\"2422\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2424\" data-end=\"2807\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":53924669555015,"sku":"03042202082","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53924668801351,"sku":"03042202081","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/TerronAmenecer.png?v=1778503631"},{"product_id":"colombian-terron-galleta-clay-natural-edible-clay-dirt","title":"Terrón Galleta  - Tangy \"Cookie\" edible Latin dirt\/clay","description":"\u003ch2 data-end=\"85\" data-start=\"71\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"996\" data-start=\"87\"\u003eColombian Panela Clay is a natural Latin American clay known for its crunchy granular texture and damp earthy flavour profile. These irregular bite-sized chunks deliver a satisfying sensory experience with notes of panela-like earthiness, damp top soil, subtle mineral tang, and dry gritty minerals, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a crispy grain-forming finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with regional earth-based sensory practices across Latin America, this clay is valued for its grounding texture, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003cp data-end=\"996\" data-start=\"87\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNote\u003c\/strong\u003e: As a dirt this may contain some natural debris such as twigs and roots\u003c\/p\u003e\n\u003ch2 data-end=\"1013\" data-start=\"998\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1647\" data-start=\"1015\"\u003e\u003cstrong data-end=\"1027\" data-start=\"1015\"\u003eTexture:\u003c\/strong\u003e Crunchy granular bite with crispy gritty breakdown\u003cbr data-end=\"1081\" data-start=\"1078\"\u003e\u003cstrong data-end=\"1091\" data-start=\"1081\"\u003eTaste:\u003c\/strong\u003e Damp earthy minerals with panela-like sweetness and slight tang\u003cbr data-end=\"1158\" data-start=\"1155\"\u003e\u003cstrong data-end=\"1176\" data-start=\"1158\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-end=\"1190\" data-start=\"1187\"\u003e\u003cstrong data-end=\"1201\" data-start=\"1190\"\u003eOrigin:\u003c\/strong\u003e 🇨🇴 Colombia\u003cbr data-end=\"1218\" data-start=\"1215\"\u003e\u003cstrong data-end=\"1231\" data-start=\"1218\"\u003eBest for:\u003c\/strong\u003e Crunch lovers, ASMR sessions, experienced clay enthusiasts, earthy flavour fans\u003cbr data-end=\"1314\" data-start=\"1311\"\u003e\u003cstrong data-end=\"1334\" data-start=\"1314\"\u003eClay experience:\u003c\/strong\u003e A textured earthy clay with crunchy granules that break into a dry crispy grit and leave behind rich damp soil notes.\u003cbr data-end=\"1455\" data-start=\"1452\"\u003e\u003cstrong data-end=\"1470\" data-start=\"1455\"\u003eASMR level:\u003c\/strong\u003e Dusty crack\u003cbr data-end=\"1485\" data-start=\"1482\"\u003e\u003cstrong data-end=\"1507\" data-start=\"1485\"\u003eHydration texture:\u003c\/strong\u003e Softens into a grainy earthy paste with lingering mineral grit\u003cbr data-end=\"1573\" data-start=\"1570\"\u003e\u003cstrong data-end=\"1589\" data-start=\"1573\"\u003eAroma notes:\u003c\/strong\u003e Damp soil, roasted earth, mineral dust, subtle tangy clay\u003c\/p\u003e\n\u003ch2 data-end=\"1667\" data-start=\"1649\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"2204\" data-start=\"1669\"\u003e\u003cstrong data-end=\"1680\" data-start=\"1669\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-end=\"1688\" data-start=\"1685\"\u003e\u003cstrong data-end=\"1698\" data-start=\"1688\"\u003eShape:\u003c\/strong\u003e Irregular bite-sized chunks\u003cbr data-end=\"1729\" data-start=\"1726\"\u003e\u003cstrong data-end=\"1740\" data-start=\"1729\"\u003eColour:\u003c\/strong\u003e Natural earthy beige to light brown\u003cbr data-end=\"1779\" data-start=\"1776\"\u003e\u003cstrong data-end=\"1795\" data-start=\"1779\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Latin American Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1885\" data-start=\"1882\"\u003e\u003cstrong data-end=\"1896\" data-start=\"1885\"\u003eVendor:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMiku Golosinas\u003c\/span\u003e\u003c\/span\u003e\u003cbr data-end=\"1916\" data-start=\"1913\"\u003e\u003cstrong data-end=\"1945\" data-start=\"1916\"\u003eTraditional clay origins:\u003c\/strong\u003e Natural clay consumption and earth-based sensory practices have historical roots across parts of Latin America, where mineral-rich clays have long been gathered from local environments for traditional and personal use.\u003cbr data-end=\"2167\" data-start=\"2164\"\u003e\u003cstrong data-end=\"2183\" data-start=\"2167\"\u003eTest status:\u003c\/strong\u003e Taste Tested – By Me\u003c\/p\u003e\n\u003ch2 data-end=\"2219\" data-start=\"2206\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2604\" data-start=\"2221\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":53924721590599,"sku":"03042202112","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53924721361223,"sku":"03042202111","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/TerronGaletta.png?v=1778503631"},{"product_id":"caramel-clay-terron-caramelo-colombian-dirts-coming-soon-may-2026","title":"Terrón Caramelo – Dusty \"Caramel\" edible Latin clay\/dirt","description":"\u003ch2 data-section-id=\"14at72t\" data-start=\"81\" data-end=\"98\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"99\" data-end=\"858\"\u003e\u003cstrong data-start=\"99\" data-end=\"111\"\u003eTexture:\u003c\/strong\u003e Powdery, dry sandy crunch with a soft dusty breakdown\u003cbr data-start=\"165\" data-end=\"168\"\u003e\u003cstrong data-start=\"168\" data-end=\"186\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"202\" data-end=\"205\"\u003e\u003cstrong data-start=\"205\" data-end=\"215\"\u003eTaste:\u003c\/strong\u003e Deep earthy dusty flavour with loess-like mineral notes and a dry clay finish\u003cbr data-start=\"293\" data-end=\"296\"\u003e\u003cstrong data-start=\"296\" data-end=\"308\"\u003eSensory:\u003c\/strong\u003e Dust-heavy crumble with lingering fine grains and an unusually grit-free chew\u003cbr data-start=\"386\" data-end=\"389\"\u003e\u003cstrong data-start=\"389\" data-end=\"400\"\u003eOrigin:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eColombia\u003c\/span\u003e\u003c\/span\u003e 🇨🇴, Latin America\u003cbr data-start=\"458\" data-end=\"461\"\u003e\u003cstrong data-start=\"461\" data-end=\"470\"\u003eUses:\u003c\/strong\u003e Ideal for dusty crunch lovers, sensory collectors, and those who enjoy dry earthy profiles without sharp grit or crystals\u003cbr data-start=\"592\" data-end=\"595\"\u003e\u003cstrong data-start=\"595\" data-end=\"615\"\u003eClay Experience:\u003c\/strong\u003e Best suited to users who enjoy softening crunches and dusty mineral textures. A grounding, mellow clay experience with enough initial firmness to satisfy crunch cravings while remaining approachable for beginners exploring terron-style clays.\u003c\/p\u003e\n\u003chr data-start=\"860\" data-end=\"863\"\u003e\n\u003ch2 data-section-id=\"53drpp\" data-start=\"865\" data-end=\"886\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"887\" data-end=\"1256\"\u003eCaramel Clay, also known as Terron Caramelo, is a distinctive Colombian dirt clay known for its dry, powdery crunch and deeply earthy flavour profile. Unlike many Latin American terrons that contain noticeable grit, crystal pops, or dense compact bites, this variety offers a much smoother and softer sensory experience while still delivering a satisfying initial snap.\u003c\/p\u003e\n\u003cp data-start=\"1258\" data-end=\"1604\"\u003eIts flavour closely resembles Chinese loess clays and Mexican tepatate-style earths, carrying that familiar dusty mineral depth prized by lovers of dry earthy profiles. The clay breaks down quickly into soft sandy crumbles, creating a mellow yet immersive chewing experience that feels clean, dusty, and grounding rather than aggressively gritty.\u003c\/p\u003e\n\u003cp data-start=\"1606\" data-end=\"2035\"\u003eThe purplish light brown colouring gives the chunks a naturally weathered appearance, reflecting the mineral-rich soils from which these traditional earth clays are sourced. Terron-style clays and earth materials have long formed part of regional sensory and personal-use traditions throughout parts of Latin America, where naturally occurring clays are gathered and appreciated for their texture, dryness, and mineral character.\u003c\/p\u003e\n\u003chr data-start=\"2037\" data-end=\"2040\"\u003e\n\u003ch2 data-section-id=\"y0ga8t\" data-start=\"2042\" data-end=\"2063\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"2064\" data-end=\"2312\"\u003eThe first bite delivers a firm dry crunch with a crisp sandy resistance that sits comfortably at a level 4 crunch. Rather than shattering sharply, the clay quickly softens into a fine dusty crumble that coats the mouth with delicate powdery grains.\u003c\/p\u003e\n\u003cp data-start=\"2314\" data-end=\"2662\"\u003eThe texture transitions smoothly from compact bite → sandy collapse → soft dusty melt, creating a layered sensory experience that feels light yet satisfying. One of its most distinctive qualities is the absence of harsh grit or crystal fragments often found in regional terrons. Instead, the chew remains consistently smooth and powdery throughout.\u003c\/p\u003e\n\u003cp data-start=\"2664\" data-end=\"2864\"\u003eAs the chunks break down, they release clouds of soft earthy dust with tiny lingering mineral grains left gently in the aftertaste, extending the sensory experience without becoming abrasive or heavy.\u003c\/p\u003e\n\u003chr data-start=\"2866\" data-end=\"2869\"\u003e\n\u003ch2 data-section-id=\"1i2bm5g\" data-start=\"2871\" data-end=\"2889\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2890\" data-end=\"3179\"\u003eCaramel Clay carries a rich dry-earth flavour with strong dusty mineral notes reminiscent of Chinese loess and Mexican tepatate clays. The taste leans heavily earthy rather than chalky, offering a natural soil-forward profile with soft sandy undertones and a subtle dry mineral bitterness.\u003c\/p\u003e\n\u003cp data-start=\"3181\" data-end=\"3450\"\u003eThe aroma is clean, dusty, and clay-rich, with an almost sun-dried earth scent that deepens once crushed. During chewing, the flavour develops gradually — beginning dry and mineral-heavy before softening into mellow dusty notes with lingering fine grains on the palate.\u003c\/p\u003e\n\u003cp data-start=\"3452\" data-end=\"3678\"\u003eUnlike smokier roasted clays or highly mineralised gritty terrons, this clay stays smooth and mellow throughout, making it particularly appealing for those who enjoy dry dusty earth flavours without sharp crunch interruptions.\u003c\/p\u003e\n\u003chr data-start=\"3680\" data-end=\"3683\"\u003e\n\u003ch2 data-section-id=\"9w1huj\" data-start=\"3685\" data-end=\"3709\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3710\" data-end=\"4251\"\u003e\u003cstrong data-start=\"3710\" data-end=\"3721\"\u003eWeight:\u003c\/strong\u003e 100g, Samples Available\u003cbr data-start=\"3745\" data-end=\"3748\"\u003e\u003cstrong data-start=\"3748\" data-end=\"3758\"\u003eShape:\u003c\/strong\u003e Irregular bite-sized chunks\u003cbr data-start=\"3786\" data-end=\"3789\"\u003e\u003cstrong data-start=\"3789\" data-end=\"3800\"\u003eColour:\u003c\/strong\u003e Purplish light brown with natural earthy variation\u003cbr data-start=\"3851\" data-end=\"3854\"\u003e\u003cstrong data-start=\"3854\" data-end=\"3870\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Latin American Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3948\" data-end=\"3951\"\u003e\u003cstrong data-start=\"3951\" data-end=\"3962\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMiku Golosinas\u003c\/span\u003e\u003c\/span\u003e\u003cbr data-start=\"4000\" data-end=\"4003\"\u003e\u003cstrong data-start=\"4003\" data-end=\"4032\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Natural clay consumption and earth-based sensory practices have historical roots across parts of Latin America, where mineral-rich clays have long been gathered from local environments for traditional and personal use.\u003c\/p\u003e\n\u003chr data-start=\"4253\" data-end=\"4256\"\u003e\n\u003ch2 data-section-id=\"9rcx7q\" data-start=\"4258\" data-end=\"4273\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"4274\" data-end=\"4657\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53895397343559,"sku":"03042202131","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53895397376327,"sku":"03042202132","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/TerronCaramelo.png?v=1778503357"},{"product_id":"brick-clay-terron-ladrillo-colombian-edible-clay","title":"Terrón Ladrillo  - Crunchy \"Brick\" edible Larin dirt\/clay","description":"\u003ch2 data-end=\"75\" data-start=\"61\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"963\" data-start=\"77\"\u003eBrick Clay – Terrón Ladrillo is a natural Colombian clay known for its gritty sandy crunch and deep baked-earth mineral profile. These irregular bite-sized chunks deliver a satisfying sensory experience with notes of sun-baked soil, roasted terracotta, petrichor, smoky minerals, and dry earthy dust, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a sandy gritty finish with a distinctive rustic earth character appreciated within geophagia and texture-focused communities. Traditionally associated with Latin American earth-based sensory practices, this clay is valued for its grounding texture, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003cp data-end=\"1173\" data-start=\"965\"\u003eSimilar in texture to Sedona Red, Terrón Ladrillo delivers a firm crunchy bite that breaks down into a powdery melt while leaving behind a lingering sandy grit mouthfeel that earthy clay enthusiasts seek out.\u003c\/p\u003e\n\u003cp data-end=\"1173\" data-start=\"965\"\u003e\u003cstrong\u003eNote\u003c\/strong\u003e: As a dirt this may contain some natural debris such as twigs and roots\u003c\/p\u003e\n\u003ch2 data-end=\"1190\" data-start=\"1175\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1840\" data-start=\"1192\"\u003e\u003cstrong data-end=\"1204\" data-start=\"1192\"\u003eTexture:\u003c\/strong\u003e Crunchy sandy bite with gritty powdery breakdown\u003cbr data-end=\"1256\" data-start=\"1253\"\u003e\u003cstrong data-end=\"1266\" data-start=\"1256\"\u003eTaste:\u003c\/strong\u003e Sun-baked top soil with smoky roasted earth and mineral dust notes\u003cbr data-end=\"1336\" data-start=\"1333\"\u003e\u003cstrong data-end=\"1354\" data-start=\"1336\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-end=\"1368\" data-start=\"1365\"\u003e\u003cstrong data-end=\"1379\" data-start=\"1368\"\u003eOrigin:\u003c\/strong\u003e 🇨🇴 Colombia\u003cbr data-end=\"1396\" data-start=\"1393\"\u003e\u003cstrong data-end=\"1409\" data-start=\"1396\"\u003eBest for:\u003c\/strong\u003e Earthy flavour lovers, ASMR sessions, gritty clay fans, experienced clay enthusiasts\u003cbr data-end=\"1497\" data-start=\"1494\"\u003e\u003cstrong data-end=\"1517\" data-start=\"1497\"\u003eClay experience:\u003c\/strong\u003e A rustic brick-style clay with sandy grit, smoky earthiness, and a satisfying baked-soil crunch that lingers.\u003cbr data-end=\"1630\" data-start=\"1627\"\u003e\u003cstrong data-end=\"1645\" data-start=\"1630\"\u003eASMR level:\u003c\/strong\u003e Dusty crack\u003cbr data-end=\"1660\" data-start=\"1657\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"1682\" data-start=\"1660\"\u003eHydration texture:\u003c\/strong\u003e Softens into a velvety earthy paste while retaining fine sandy grit\u003cbr data-end=\"1753\" data-start=\"1750\"\u003e\u003cstrong data-end=\"1769\" data-start=\"1753\"\u003eAroma notes:\u003c\/strong\u003e Petrichor, roasted earth, dusty minerals, baked terracotta, smoky clay\u003c\/p\u003e\n\u003ch2 data-end=\"1860\" data-start=\"1842\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"2415\" data-start=\"1862\"\u003e\u003cstrong data-end=\"1873\" data-start=\"1862\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-end=\"1881\" data-start=\"1878\"\u003e\u003cstrong data-end=\"1891\" data-start=\"1881\"\u003eShape:\u003c\/strong\u003e Irregular bite-sized chunks\u003cbr data-end=\"1922\" data-start=\"1919\"\u003e\u003cstrong data-end=\"1933\" data-start=\"1922\"\u003eColour:\u003c\/strong\u003e Deep reddish brown to baked terracotta tones\u003cbr data-end=\"1981\" data-start=\"1978\"\u003e\u003cstrong data-end=\"1997\" data-start=\"1981\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Latin American Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"2087\" data-start=\"2084\"\u003e\u003cstrong data-end=\"2098\" data-start=\"2087\"\u003eVendor:\u003c\/strong\u003e Miku Golosinas, Colombia 🇨🇴\u003cbr data-end=\"2131\" data-start=\"2128\"\u003e\u003cstrong data-end=\"2160\" data-start=\"2131\"\u003eTraditional clay origins:\u003c\/strong\u003e Natural clay consumption and earth-based sensory practices have historical roots across parts of Latin America, where mineral-rich clays have long been gathered from local environments for traditional and personal use.\u003cbr data-end=\"2382\" data-start=\"2379\"\u003e\u003cstrong data-end=\"2398\" data-start=\"2382\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2430\" data-start=\"2417\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2815\" data-start=\"2432\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment\u003c\/p\u003e\n\u003ch2 data-end=\"2832\" data-start=\"2817\" data-section-id=\"zi37p2\"\u003e\u003cbr\u003e\u003c\/h2\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53928326070599,"sku":"03042202122","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53928325873991,"sku":"03042202121","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/TerronLadrillo.png?v=1778503725"},{"product_id":"terron-atardecer-crunchy-sunset-edible-latin-dirt-clay","title":"Terrón Atardecer  - Crunchy \"Sunset\" edible Latin dirt\/clay","description":"","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g) - 1 per customer only","offer_id":53985825456455,"sku":"03042202101","price":0.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53985825489223,"sku":"03042202102","price":10.99,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/earthycrunch.co.uk\/collections\/sample-sizes-available.oembed?page=2","provider":"Earthy Crunch UK","version":"1.0","type":"link"}