{"title":"Vendor - AJ Clays","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e Supplier of many major brands, offering premium mined raw Indian clays with a reputation for quality and consistency.\u003c\/p\u003e","products":[{"product_id":"dryfruit-clay","title":"Dryfruit Clay - Bestselling Smoky Indian Roasted clay","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"25\" data-end=\"47\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"48\" data-end=\"452\"\u003eDryfruit Clay Chunks are bold, naturally formed pieces of India’s iconic roasted dryfruit clay, celebrated for their intense crunch and deep smoky-earthy character. Each chunk delivers a firm initial bite that quickly collapses into a fragrant, dusty crumble, releasing layers of roasted earth, subtle sweet mineral notes and the distinctive charcoal-like finish dryfruit clay lovers recognise instantly.\u003c\/p\u003e\n\u003cp data-start=\"454\" data-end=\"922\"\u003eTraditionally roasted to enhance flavour, aroma and crispness, dryfruit clay develops its unmistakable dark colour and smoky profile through this age-old preparation method. The result is a clay that feels both powerful and grounding — rich in aroma, deeply earthy, and satisfyingly crunchy. Whether enjoyed as part of a stash collection, for sensory exploration, or simply to satisfy a strong clay craving, these chunks offer a bold and authentic dryfruit experience.\u003c\/p\u003e\n\u003chr data-start=\"924\" data-end=\"927\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"929\" data-end=\"951\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"952\" data-end=\"1158\"\u003eDryfruit Clay Chunks begin with a firm, crisp bite before rapidly breaking down into a smooth, smoky dust. The crumble is clean and dry, producing a satisfying roasted snap followed by a soft earthy finish.\u003c\/p\u003e\n\u003chr data-start=\"1160\" data-end=\"1163\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1165\" data-end=\"1184\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1185\" data-end=\"1425\"\u003eExpect a layered earthy profile with subtle sweet undertones reminiscent of ripe fruit balanced against roasted clay depth. The aroma is smoky and mineral-rich, finishing with a charcoal-like aftertaste typical of traditional dryfruit clay.\u003c\/p\u003e\n\u003chr data-start=\"1427\" data-end=\"1430\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1432\" data-end=\"1453\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1454\" data-end=\"1773\"\u003eDryfruit clay is renowned within the clay-eating community for its bold personality. The roasting process intensifies both flavour and crunch, creating a clay that feels robust, aromatic and deeply satisfying. Each chunk offers a grounding sensory experience — strong in texture, rich in scent, and unmistakably earthy.\u003c\/p\u003e\n\u003chr data-start=\"1775\" data-end=\"1778\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1780\" data-end=\"1798\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1799\" data-end=\"2009\"\u003e\n\u003cli data-section-id=\"1w269ou\" data-start=\"1799\" data-end=\"1841\"\u003e\n\u003cp data-start=\"1801\" data-end=\"1841\"\u003eAuthentic roasted Indian dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"awe2jy\" data-start=\"1842\" data-end=\"1879\"\u003e\n\u003cp data-start=\"1844\" data-end=\"1879\"\u003eBold smoky-earthy flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1w88gg0\" data-start=\"1880\" data-end=\"1924\"\u003e\n\u003cp data-start=\"1882\" data-end=\"1924\"\u003eStrong crunch with quick crumble texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1c714s2\" data-start=\"1925\" data-end=\"1960\"\u003e\n\u003cp data-start=\"1927\" data-end=\"1960\"\u003eNaturally irregular clay chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"g598vb\" data-start=\"1961\" data-end=\"2009\"\u003e\n\u003cp data-start=\"1963\" data-end=\"2009\"\u003ePopular within pica and geophagy communities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2011\" data-end=\"2014\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"2016\" data-end=\"2037\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2039\" data-end=\"3052\"\u003e\n\u003cli data-section-id=\"hnnj7k\" data-start=\"2039\" data-end=\"2080\"\u003e\n\u003cp data-start=\"2041\" data-end=\"2080\"\u003e\u003cstrong data-start=\"2041\" data-end=\"2050\"\u003eSize:\u003c\/strong\u003e Approximately 2–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"2081\" data-end=\"2122\"\u003e\n\u003cp data-start=\"2083\" data-end=\"2122\"\u003e\u003cstrong data-start=\"2083\" data-end=\"2094\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2123\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2125\" data-end=\"2162\"\u003e\u003cstrong data-start=\"2125\" data-end=\"2135\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"t1votb\" data-start=\"2163\" data-end=\"2211\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2211\"\u003e\u003cstrong data-start=\"2165\" data-end=\"2176\"\u003eColour:\u003c\/strong\u003e Deep black with natural variance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1a2wzia\" data-start=\"2212\" data-end=\"2280\"\u003e\n\u003cp data-start=\"2214\" data-end=\"2280\"\u003e\u003cstrong data-start=\"2214\" data-end=\"2226\"\u003eTexture:\u003c\/strong\u003e Firm bite with soft crumble; smoky, dusty and crisp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"147bgx4\" data-start=\"2281\" data-end=\"2350\"\u003e\n\u003cp data-start=\"2283\" data-end=\"2350\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2301\"\u003eCrunch Factor:\u003c\/strong\u003e Strong roasted crunch with fast-crumble finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vfzsn3\" data-start=\"2351\" data-end=\"2443\"\u003e\n\u003cp data-start=\"2353\" data-end=\"2443\"\u003e\u003cstrong data-start=\"2353\" data-end=\"2371\"\u003eTaste Profile:\u003c\/strong\u003e Sweet-earthy notes with smoky clay depth and charcoal-like aftertaste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d3r86d\" data-start=\"2444\" data-end=\"2491\"\u003e\n\u003cp data-start=\"2446\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2446\" data-end=\"2462\"\u003eIngredients:\u003c\/strong\u003e 100% natural dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2492\" data-end=\"2524\"\u003e\n\u003cp data-start=\"2494\" data-end=\"2524\"\u003e\u003cstrong data-start=\"2494\" data-end=\"2516\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2525\" data-end=\"2549\"\u003e\n\u003cp data-start=\"2527\" data-end=\"2549\"\u003e\u003cstrong data-start=\"2527\" data-end=\"2538\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xf1evr\" data-start=\"2550\" data-end=\"3052\"\u003e\n\u003cp data-start=\"2552\" data-end=\"3052\"\u003e\u003cstrong data-start=\"2552\" data-end=\"2581\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Dryfruit clay has long been appreciated within Indian geophagy traditions, particularly in regions where roasted clays are valued for their grounding aroma and intense earthy flavour. Roasting naturally occurring black clays is a traditional method used to enhance crispness and develop the smoky, slightly sweet character that dryfruit clay is known for. These clays remain especially prized for their strong crunch, aromatic depth and distinctive charcoal-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697480229191,"sku":"03050201122","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52638802411847,"sku":"03050201121","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52638802444615,"sku":"0305020113","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_022cd7d1-4d2a-42b2-88f7-ddbc1f0627b2.png?v=1761675081"},{"product_id":"half-roasted-nakumatt-roasted-indian-edible-clay","title":"Half Roasted Nakumatt - Best Selling semi-roasted Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHalf Roasted Nakumatt is a natural Indian clay known for its powerful crunch and intensely earthy mineral profile. Made from premium Nakumatt clay and partially roasted using traditional preparation methods, these dense chunks deliver a bold sensory experience with notes of burnt clay, wet cement, petrichor, and cave-like mineral earthiness. The roasting process creates crisp outer edges while preserving the dense character of the interior, producing a distinctive contrast between roasted intensity and natural clay depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePopular among lovers of strong crunchy clays, ASMR textures, and mineral-rich sensory materials, Half Roasted Nakumatt offers a satisfying hard crunch followed by a dense earthy breakdown. Traditionally associated with Indian geophagy practices, this clay is valued for its robust texture, atmospheric flavour profile, and deeply grounding character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense roasted chunks with crisp edges and a heavy mineral crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Burnt clay, wet cement, petrichor, mineral earthiness, cave-like undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, ASMR enthusiasts, experienced clay enthusiasts\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold roasted clay with intense crunch, deep mineral flavour, and a satisfying balance between crispness and density.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, rain-soaked stone, burnt clay, damp earth, mineral cave notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and natural broken segments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Grey with darker roasted patches and natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Half Roasted Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt clay has long been valued within Indian clay traditions for its dense mineral structure and rich earthy flavour. Partial roasting enhances the aroma and texture while preserving some of the clay's natural depth, creating a unique sensory profile that combines roasted intensity with the character of raw earth.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697475215687,"sku":"03050201182","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677829034311,"sku":"0305020118","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677829001543,"sku":"0305020119","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bf0ec7-5dff-4ae4-9fe3-02789d2fdc88.png?v=1758675893"},{"product_id":"red-nakumatt-iron-rich-indian-edible-clay","title":"Red Nakumatt Clay - Iron-rich Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt is a natural Indian clay known for its hard, crunchy texture and deeply earthy mineral profile. Sourced from iron-rich regions of India and traditionally roasted to enhance its character, these irregular clay chunks deliver a bold sensory experience with notes of baked topsoil, warm minerals, cement dust, and subtle metallic undertones. Popular among lovers of strong earthy flavours, crunchy clay textures, ASMR experiences, and mineral-rich sensory materials, Red Nakumatt offers a robust, grounding experience that leaves a lasting impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture begins with a resistant crunch before breaking into a dry, crumbly mineral crumble. Its distinctive roasted-earth character and intense mineral depth have made it a favourite within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay preparation traditions, Red Nakumatt is valued for its strength, authenticity, and rich sensory profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard, dry chunks with a crunchy snap and gritty mineral crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep topsoil earthiness, cement minerals, iron-rich notes, subtle asphalt undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, crunch lovers, ASMR sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A powerful roasted-earth clay offering dense crunch, strong mineral character, and a bold traditional profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a muddy, earthy paste while retaining rich mineral flavour\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, warm earth, baked clay, mineral dust, heated stone\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red, rusty brown, and iron-rich earth tones with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt originates from mineral-rich Indian clay deposits traditionally roasted to intensify both texture and flavour. Within Indian geophagy traditions, roasted red clays have long been appreciated for their dense crunch, earthy aroma, and grounding mineral character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53783807328583,"sku":"0305020190","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639036145991,"sku":"0305020190","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52639036178759,"sku":"0305020191","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_296b0183-c6d7-4441-85b1-fb255ef30083.png?v=1778024713"},{"product_id":"smoked-nakumatt","title":"Smoked Nakumatt  - Smoky Indian clay chunks","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"20\" data-end=\"42\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"43\" data-end=\"310\"\u003eSmoked Nakumatt is a bold, intensely roasted clay crafted from 100% authentic Indian Nakumatt clay. Known for its powerful aroma and ultra-hard texture, these dark grey chunks and occasional slab-like pieces deliver a sharp, gritty crunch with a deep smoky character.\u003c\/p\u003e\n\u003cp data-start=\"312\" data-end=\"705\"\u003eEach piece carries a rich, fire-roasted scent layered with strong mineral notes. The flavour profile is complex and atmospheric, blending earthy depth with distinctive undertones reminiscent of basement dust, asphalt and faint petrol. Designed for those who appreciate powerful clay flavours and dramatic crunch, Smoked Nakumatt offers a robust sensory experience with a striking roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"707\" data-end=\"710\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"712\" data-end=\"734\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"735\" data-end=\"904\"\u003eSmoked Nakumatt is extremely hard and dry, producing a firm, gritty bite. The crunch is sharp and dense, breaking into coarse fragments with a distinctly roasted finish.\u003c\/p\u003e\n\u003chr data-start=\"906\" data-end=\"909\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"911\" data-end=\"930\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"931\" data-end=\"1120\"\u003eThe taste is intensely smoky and mineral-rich with deep earthy notes. Aromatic undertones of basement dust, asphalt and subtle petrol-like hints create a bold and memorable flavour profile.\u003c\/p\u003e\n\u003chr data-start=\"1122\" data-end=\"1125\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1127\" data-end=\"1148\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1458\"\u003eThe smoking process intensifies the natural strength and mineral density of Nakumatt clay, transforming it into a powerful clay experience. With its dramatic aroma, ultra-hard bite and smoky complexity, this clay is especially appreciated by those who enjoy strong, atmospheric flavours and commanding crunch.\u003c\/p\u003e\n\u003chr data-start=\"1460\" data-end=\"1463\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1465\" data-end=\"1483\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1484\" data-end=\"1699\"\u003e\n\u003cli data-section-id=\"1n5kg7u\" data-start=\"1484\" data-end=\"1518\"\u003e\n\u003cp data-start=\"1486\" data-end=\"1518\"\u003eAuthentic Indian Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xn55t\" data-start=\"1519\" data-end=\"1568\"\u003e\n\u003cp data-start=\"1521\" data-end=\"1568\"\u003eIntensely smoked and roasted for strong aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5npizf\" data-start=\"1569\" data-end=\"1610\"\u003e\n\u003cp data-start=\"1571\" data-end=\"1610\"\u003eVery hard chunks and occasional slabs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16ozy8\" data-start=\"1611\" data-end=\"1649\"\u003e\n\u003cp data-start=\"1613\" data-end=\"1649\"\u003eBold smoky mineral flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eqe8jo\" data-start=\"1650\" data-end=\"1699\"\u003e\n\u003cp data-start=\"1652\" data-end=\"1699\"\u003eDesigned for lovers of powerful crunchy clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1701\" data-end=\"1704\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1706\" data-end=\"1727\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1729\" data-end=\"2782\"\u003e\n\u003cli data-section-id=\"fbd803\" data-start=\"1729\" data-end=\"1770\"\u003e\n\u003cp data-start=\"1731\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1731\" data-end=\"1740\"\u003eSize:\u003c\/strong\u003e Approximately 1–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1771\" data-end=\"1812\"\u003e\n\u003cp data-start=\"1773\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1773\" data-end=\"1784\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16amku\" data-start=\"1813\" data-end=\"1885\"\u003e\n\u003cp data-start=\"1815\" data-end=\"1885\"\u003e\u003cstrong data-start=\"1815\" data-end=\"1825\"\u003eShape:\u003c\/strong\u003e Chunky irregular segments and occasional slab-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12qzkvh\" data-start=\"1886\" data-end=\"1952\"\u003e\n\u003cp data-start=\"1888\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1888\" data-end=\"1899\"\u003eColour:\u003c\/strong\u003e Charcoal to deep grey with smoked, blackened edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3g1i8o\" data-start=\"1953\" data-end=\"2011\"\u003e\n\u003cp data-start=\"1955\" data-end=\"2011\"\u003e\u003cstrong data-start=\"1955\" data-end=\"1967\"\u003eTexture:\u003c\/strong\u003e Very hard and dry with firm gritty crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mou6\" data-start=\"2012\" data-end=\"2074\"\u003e\n\u003cp data-start=\"2014\" data-end=\"2074\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e Strong dense crunch with roasted finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wqn3ec\" data-start=\"2075\" data-end=\"2167\"\u003e\n\u003cp data-start=\"2077\" data-end=\"2167\"\u003e\u003cstrong data-start=\"2077\" data-end=\"2095\"\u003eTaste Profile:\u003c\/strong\u003e Smoky mineral clay with basement, asphalt and faint petrol undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3o64ip\" data-start=\"2168\" data-end=\"2214\"\u003e\n\u003cp data-start=\"2170\" data-end=\"2214\"\u003e\u003cstrong data-start=\"2170\" data-end=\"2186\"\u003eIngredients:\u003c\/strong\u003e 100% smoked Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2215\" data-end=\"2247\"\u003e\n\u003cp data-start=\"2217\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2217\" data-end=\"2239\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2248\" data-end=\"2272\"\u003e\n\u003cp data-start=\"2250\" data-end=\"2272\"\u003e\u003cstrong data-start=\"2250\" data-end=\"2261\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lnep3\" data-start=\"2273\" data-end=\"2782\"\u003e\n\u003cp data-start=\"2275\" data-end=\"2782\"\u003e\u003cstrong data-start=\"2275\" data-end=\"2304\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nakumatt clay is sourced from mineral-rich Indian soils known for their dense structure and bold earthy flavour. Through a high-heat roasting and smoking process, the clay develops a deeper aroma and darker colour while maintaining its naturally strong texture. This preparation enhances the clay’s smoky complexity and mineral intensity, creating a flavour profile often described as atmospheric and nostalgic, reminiscent of rain on tarmac, warm earth and fire-roasted stone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697471775047,"sku":"03050201342","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639067636039,"sku":"0305020134","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52639067668807,"sku":"0305020135","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_ca880aa6-6047-4413-a497-a186da75d849.png?v=1750109923"},{"product_id":"elephant-clay-250g-edible-raw-clay-chunks-for-pica","title":"Elephant Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"182\" data-end=\"552\"\u003eElephant Clay is a classic Indian raw clay celebrated for its bold, cementy flavour and hearty bite. Supplied in large, varied chunks that resemble pale elephant skin, this clay offers a dry, medium crunch that breaks down into a smooth, paste-like texture when chewed. The pieces are firm but approachable, sometimes sticking slightly, yet always clean and grit-free.\u003c\/p\u003e\n\u003cp data-start=\"554\" data-end=\"927\"\u003eThe taste is unmistakably cementy and dusty, with layers of fresh water tones, faint metallic hints, and a damp basement aroma when wet. It’s earthy, bold, and satisfyingly mineral — a favourite for those who enjoy strong raw clay notes without creaminess. Elephant Clay pairs especially well with Mexican clay pots, creating a rich and complementary geophagy experience.\u003c\/p\u003e\n\u003cp data-start=\"929\" data-end=\"984\"\u003e\u003cstrong data-start=\"929\" data-end=\"938\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"938\" data-end=\"941\"\u003eVaried raw clay chunks, mostly bite-sized\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1007\"\u003e\u003cstrong data-start=\"986\" data-end=\"997\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"997\" data-end=\"1000\"\u003e250 g\u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1048\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1019\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1019\" data-end=\"1022\"\u003eIrregular, chunky pieces\u003c\/p\u003e\n\u003cp data-start=\"1050\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1061\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1061\" data-end=\"1064\"\u003eLight grey to pale elephant-skin tones\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1226\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1118\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1118\" data-end=\"1121\"\u003eDry and firm; medium crunch that softens into a smooth paste; slightly sticky in larger pieces, no grit\u003c\/p\u003e\n\u003cp data-start=\"1228\" data-end=\"1270\"\u003e\u003cstrong data-start=\"1228\" data-end=\"1246\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1246\" data-end=\"1249\"\u003e3 – Medium crunches\u003c\/p\u003e\n\u003cp data-start=\"1272\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1290\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1290\" data-end=\"1293\"\u003eCementy and dusty, with damp basement aroma, fresh water tones, faint metallic hints, earthy depth\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1459\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1411\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1411\" data-end=\"1414\"\u003e100% natural non-roasted elephant grey clay\u003c\/p\u003e\n\u003cp data-start=\"1461\" data-end=\"1493\"\u003e\u003cstrong data-start=\"1461\" data-end=\"1483\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1483\" data-end=\"1486\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1495\" data-end=\"1534\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1506\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1506\" data-end=\"1509\"\u003eAJ Premium Indian Clays\u003c\/p\u003e\n\u003cp data-start=\"1536\" data-end=\"1971\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1565\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1565\" data-end=\"1568\"\u003eElephant Clay reflects the long-standing use of raw clays in Indian geophagy traditions. Its large, chunky form and cement-forward flavour mirror regional clays valued for their grounding, mineral-rich qualities. Prepared by cleaning and sun-drying, this clay remains true to its natural origins — a pure, unadulterated experience prized by clay lovers for its bold taste and smooth, grit-free crunch.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53856884719943,"sku":"03050201952","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52682158080327,"sku":"03050201951","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52682158047559,"sku":"0305020196","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/12_6ef775ff-adaf-42d4-b2ca-88cfac6cbfdc.png?v=1762213371"},{"product_id":"red-nakumatt-edible-clay-for-pica-copy","title":"Almond Clay - Nutty Indian raw clay chunks","description":"\u003cp data-start=\"138\" data-end=\"824\"\u003eAlmond Clay is a mild, soothing raw edible clay with that classic \u003cem data-start=\"227\" data-end=\"243\"\u003ecementy-earthy\u003c\/em\u003e satisfaction that many crave. Naturally sun-dried and completely free from additives, this clay offers a clean, mineral-rich crunch and a gentle, grounding aroma. It delivers a smooth, crunchy bite that breaks into soft shards — never sticky, never gritty — reminiscent of a crisp biscuit or soft nakumat. Its taste is distinctly cementy with fresh earth tones, hints of rain-on-mud freshness, and a subtle nutty undertone (though it contains no almonds or nuts). A perfect beginner-friendly choice for those who enjoy a cement-dirt combo with an easy crunch and natural finish.\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"826\" data-end=\"835\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"866\" data-end=\"877\"\u003eWeight:\u003c\/strong\u003e Approx. 250 grams per pack\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"907\" data-end=\"917\"\u003eShape:\u003c\/strong\u003e Irregular, broken pieces with sharp, dry edges\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"967\" data-end=\"978\" data-is-only-node=\"\"\u003eColour:\u003c\/strong\u003e Light grey to soft brown tones\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1024\"\u003eTexture:\u003c\/strong\u003e Crunchy, then breaks apart easily; smooth with low grit\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1083\" data-end=\"1101\"\u003eCrunch Factor:\u003c\/strong\u003e Medium 3 — soft shards with a clean snap\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1161\"\u003eTaste Profile:\u003c\/strong\u003e Cementy with earthy tones, rain-on-mud freshness, and faint nutty notes\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1252\"\u003eIngredients:\u003c\/strong\u003e 100% natural raw clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1329\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1343\" data-end=\"1354\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1366\" data-end=\"1395\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally sourced from mineral-rich Indian soil where natural sun-dried clays are enjoyed for their clean, cement-like crunch and subtle earthy aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52663086317895,"sku":"0305020100","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52663086285127,"sku":"0305020101","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_665133b5-be9e-423a-bc71-53969fd777ad.png?v=1761169061"},{"product_id":"christmas-or-xmas-clay-edible-clay-for-pica","title":"Christmas (Xmass) Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"172\" data-end=\"739\"\u003eChristmas Clay is a festive favourite — mildly roasted, semi-smoky, and delightfully crunchy from start to finish. Known for its balanced \u003cem data-start=\"333\" data-end=\"349\"\u003ecementy-earthy\u003c\/em\u003e character and smooth, endless crunch, this variety feels like a celebration in every bite. It’s dense and snappy, breaking into countless fine shards that stay crisp without ever turning creamy, gritty, or sticky. The flavour blends bold cement tones with gentle metallic hints, mild earthiness, and that nostalgic faint dust aroma when wet — reminiscent of Rose Clay and Megan combined.\u003c\/p\u003e\n\u003cp data-start=\"741\" data-end=\"1067\"\u003eNaturally sun-dried and completely additive-free, Christmas Clay carries a pleasant roasted scent and mineral-rich taste that make it especially popular around the holidays. Its warm tones and festive aroma give it a comforting, seasonal appeal — a true winter delight for clay lovers who crave something earthy yet special.\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1069\" data-end=\"1078\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1120\"\u003eWeight:\u003c\/strong\u003e Select from 100g and 250g\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1150\" data-end=\"1160\"\u003eShape:\u003c\/strong\u003e Medium, irregular broken pieces with sharp edges\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1223\"\u003eColour:\u003c\/strong\u003e Warm grey to reddish-brown tones\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1271\"\u003eTexture:\u003c\/strong\u003e Crunchy and dense; breaks into endless little shards, never sticky or creamy\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1351\" data-end=\"1369\"\u003eCrunch Factor:\u003c\/strong\u003e 3 — snappy, long-lasting crunch\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1425\"\u003eTaste Profile:\u003c\/strong\u003e Bold cement taste with mild earthiness, faint metallic notes, and a hint of dust aroma when wet\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1524\" data-end=\"1540\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1621\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1635\" data-end=\"1646\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1846\"\u003e\u003cstrong data-start=\"1658\" data-end=\"1687\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally prepared during winter months in India, where seasonal roasted clays are enjoyed for their warmth, mineral richness, and crisp, festive crunch\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53783779115335,"sku":"03050201420","price":2.49,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677387419975,"sku":"0305020142","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677387387207,"sku":"0305020143","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/12_3226fe3b-4ecb-47a0-b7bb-2c7cd1bbd90e.png?v=1762216109"},{"product_id":"kylie-clay-edible-clay-for-pica","title":"Kylie Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cp data-start=\"163\" data-end=\"575\"\u003eKylie Clay feels like nature’s perfect blend of \u003cem data-start=\"234\" data-end=\"245\"\u003eChristmas\u003c\/em\u003e and \u003cem data-start=\"250\" data-end=\"258\"\u003eAlmond\u003c\/em\u003e — a smooth, earthy treat with a fresh cement tone and gentle nutty finish. It’s medium in density, breaking into soft, delicate shards that crunch satisfyingly before melting away. The texture is clean and refined — no grit, no stickiness, just a pleasant, nakumat-like crumble that keeps you coming back for more.\u003c\/p\u003e\n\u003cp data-start=\"577\" data-end=\"967\"\u003eThe flavour is balanced and fresh: cementy with soft earthy undertones, touches of fresh water, and a faint dust aroma when wet. There’s also that subtle nuttiness familiar to Almond Clay fans, yet with a smoother, more elegant finish. Kylie Clay is the kind of clay that feels effortless — crisp, comforting, and natural, with a clean mineral edge that tastes like pure earth after rain.\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"969\" data-end=\"978\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1020\"\u003eWeight:\u003c\/strong\u003e Approx. 250 grams per pack\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1060\"\u003eShape:\u003c\/strong\u003e Medium, irregular broken shards with soft, dry edges\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1116\" data-end=\"1127\"\u003eColour:\u003c\/strong\u003e Light grey with occasional beige or soft brown tones\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1183\" data-end=\"1195\"\u003eTexture:\u003c\/strong\u003e Medium; breaks into small, soft shards, smooth with no grit or stickiness\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1290\"\u003eCrunch Factor:\u003c\/strong\u003e 3 Medium — gentle, snappy, and satisfying\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1333\" data-end=\"1351\"\u003eTaste Profile:\u003c\/strong\u003e Fresh cement earthiness, mild nutty notes, faint dust aroma, and fresh water tones\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1437\" data-end=\"1453\"\u003eIngredients:\u003c\/strong\u003e 100% natural raw clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1508\" data-end=\"1530\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1544\" data-end=\"1555\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1749\"\u003e\u003cstrong data-start=\"1567\" data-end=\"1596\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Naturally sun-dried in mineral-rich Indian regions where soft, smooth clays are valued for their pure taste, clean texture, and grounding earthy aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52663443652935,"sku":"0305020181","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52663443685703,"sku":"0305020203","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_8e2bfca8-e383-4db8-8549-e03108287ac7.png?v=1761398729"},{"product_id":"rose-clay-edible-clay-for-pica","title":"Rose Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"185\" data-end=\"629\"\u003eRose Clay is the elegant sister of Silverrose and the softer echo of Christmas Clay — a balanced beauty with both bold cementy depth and gentle earthy grace. Naturally sun-dried and entirely additive-free, this clay offers a crisp, medium-hard crunch that breaks cleanly without sticking or turning gummy. The texture is reminiscent of a soft nakumatt — crunchy yet smooth, never gritty, with a refined, satisfying bite.\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"1074\"\u003eFlavour-wise, Rose Clay delivers a \u003cem data-start=\"666\" data-end=\"682\"\u003ecement-forward\u003c\/em\u003e taste layered with mild earthiness and faint dusty undertones when wet. It’s not smoky, but carries a natural mineral richness that true clay lovers appreciate. Think of it as the “rose-shaped” edible clay that feels both comforting and confident — bold enough for regular crunchers, yet smooth and approachable for beginners. A classic favourite for its balance, beauty, and clean finish.\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1076\" data-end=\"1085\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1116\" data-end=\"1127\"\u003eWeight:\u003c\/strong\u003e Approx. 250 grams per pack\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1157\" data-end=\"1167\"\u003eShape:\u003c\/strong\u003e Medium, irregular chunks with soft dry edges\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1215\" data-end=\"1226\"\u003eColour:\u003c\/strong\u003e Grey with pinkish or rose-tinted reflections\u003cbr data-start=\"1271\" data-end=\"1274\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1274\" data-end=\"1286\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1274\" data-end=\"1286\"\u003eexture:\u003c\/strong\u003e Medium-hard, crisp, smooth bite with no grit or stickiness\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1348\" data-end=\"1366\"\u003eCrunch Factor:\u003c\/strong\u003e 4 Medium-high — firm snap with a clean break\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1412\" data-end=\"1430\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and earthy, faint dust aroma, mild natural clay flavour, not smoky\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1508\" data-end=\"1524\"\u003eIngredients:\u003c\/strong\u003e 100% natural raw clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1579\" data-end=\"1601\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1615\" data-end=\"1626\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1638\" data-end=\"1667\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Traditionally sourced from mineral-rich Indian soils where naturally tinted clays are prized for their purity, firm crunch, and subtle earth-forward aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677437587783,"sku":"0305020192","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677437555015,"sku":"0305020193","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/14_5e79c669-8d02-4d2b-b9f1-afa55006a779.png?v=1762175716"},{"product_id":"strawberry-clay-edible-clay-for-pica","title":"Strawberry Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"244\" data-end=\"677\"\u003eStrawberry Clay may sound sweet, but this natural edible clay is anything but sugary — it’s an earthy, cementy classic with a lightly roasted twist. Known for its crisp \u003cem data-start=\"436\" data-end=\"452\"\u003eNakumatt-style\u003c\/em\u003e crunch, it breaks into soft, dusty shards that melt cleanly in the mouth without sticking or turning gummy. The texture is medium and compact, with a fresh, natural bite that’s smooth, satisfying, and completely grit-free.\u003c\/p\u003e\n\u003cp data-start=\"679\" data-end=\"1151\"\u003eIts flavour is a beautiful balance of \u003cem data-start=\"717\" data-end=\"734\"\u003ecement and soil\u003c\/em\u003e, with tones of forest floor and fresh rainwater. Think “earth after a storm” — deep, grounding, and subtly smoky with faint basementy notes. Despite the name, there’s no strawberry taste here; the name simply reflects its unique identity and rosy-toned appearance. Strawberry Clay is earthy, crunchy, and crisp — a reliable favourite for those who love that cement-dirt combination with a naturally roasted finish.\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1153\" data-end=\"1162\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1204\"\u003eWeight:\u003c\/strong\u003e Choose between 100g and 250g\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1234\" data-end=\"1244\"\u003eShape:\u003c\/strong\u003e Medium, irregular shards with compact, dry edges\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1296\" data-end=\"1307\"\u003eColour:\u003c\/strong\u003e Soft grey with pale pink or reddish undertones\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1357\" data-end=\"1369\"\u003eTexture:\u003c\/strong\u003e Medium, crisp and slightly dusty; smooth, no grit or stickiness\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1436\" data-end=\"1454\"\u003eCrunch Factor:\u003c\/strong\u003e Medium-high — firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1518\" data-end=\"1521\"\u003e\u003cstrong data-start=\"1521\" data-end=\"1539\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1521\" data-end=\"1539\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and earthy with faint foresty tones, fresh rainwater notes, and mild roasted depth\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1633\" data-end=\"1649\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted edible clay (no additives or flavourings)\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1715\" data-end=\"1737\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1751\" data-end=\"1762\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"2008\"\u003e\u003cstrong data-start=\"1774\" data-end=\"1803\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, then cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its earthy, cement-forward taste and natural aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677443584327,"sku":"03050201962","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677443551559,"sku":"03050201972","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1c90b071-f3e7-47c4-a39b-8456e5e635b8.png?v=1762170668"},{"product_id":"blackhall-clay-edible-clay-for-pica","title":"Blackhall Clay - Roasted Indian clay chunks","description":"\u003cp data-start=\"175\" data-end=\"642\"\u003eBlackhall Clay is a bold, dark grey Indian clay prized for its smooth, cementy earthiness and clean, satisfying crunch. Known for being one of the milder black varieties, Blackhall offers a refined balance of roasted warmth and subtle smokiness without overpowering the palate. When wet, it releases a gentle petrol-like aroma — a signature trait adored by black clay enthusiasts — while staying beautifully clean, non-sticky, and grit-free.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"973\"\u003eEach chunk delivers a firm yet pleasant snap that breaks down into a dusty, mineral-rich chew reminiscent of roasted Nakumatt styles. With its natural dark-grey tones, hard texture, and grounded flavour profile, Blackhall is an excellent choice for those who enjoy black clays without the intensity of stronger smoky varieties.\u003c\/p\u003e\n\u003cp data-start=\"975\" data-end=\"1018\"\u003e\u003cstrong data-start=\"975\" data-end=\"984\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"984\" data-end=\"987\"\u003e3–6 cm chunks (varied pieces)\u003c\/p\u003e\n\u003cp data-start=\"1020\" data-end=\"1058\"\u003e\u003cstrong data-start=\"1020\" data-end=\"1039\"\u003eWeight Options:\u003c\/strong\u003e\u003cbr data-start=\"1039\" data-end=\"1042\"\u003e100 g or 250 g\u003c\/p\u003e\n\u003cp data-start=\"1060\" data-end=\"1099\"\u003e\u003cstrong data-start=\"1060\" data-end=\"1070\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1070\" data-end=\"1073\"\u003eIrregular natural chunks\u003c\/p\u003e\n\u003cp data-start=\"1101\" data-end=\"1166\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1112\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1112\" data-end=\"1115\"\u003eDark grey with occasional lighter grey undertones\u003c\/p\u003e\n\u003cp data-start=\"1168\" data-end=\"1274\"\u003e\u003cstrong data-start=\"1168\" data-end=\"1180\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1180\" data-end=\"1183\"\u003eHard, smooth, non-sticky, no grit; classic Nakumatt-like crunch with a clean dusty finish\u003c\/p\u003e\n\u003cp data-start=\"1276\" data-end=\"1340\"\u003e\u003cstrong data-start=\"1276\" data-end=\"1294\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1294\" data-end=\"1297\"\u003e3 – Medium crunch with a soft, dusty chew\u003c\/p\u003e\n\u003cp data-start=\"1342\" data-end=\"1491\"\u003e\u003cstrong data-start=\"1342\" data-end=\"1360\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1360\" data-end=\"1363\"\u003eCementy, earthy, and gently roasted; mild smokiness with subtle gasoline notes when wet; clean, grounding, and mineral-forward\u003c\/p\u003e\n\u003cp data-start=\"1493\" data-end=\"1533\"\u003e\u003cstrong data-start=\"1493\" data-end=\"1509\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1509\" data-end=\"1512\"\u003e100% Blackhall clay\u003c\/p\u003e\n\u003cp data-start=\"1535\" data-end=\"1567\"\u003e\u003cstrong data-start=\"1535\" data-end=\"1557\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1557\" data-end=\"1560\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1569\" data-end=\"1593\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1580\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1580\" data-end=\"1583\"\u003eAJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"2069\"\u003e\u003cstrong data-start=\"1595\" data-end=\"1624\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1624\" data-end=\"1627\"\u003eBlackhall belongs to India’s longstanding tradition of consuming mineral-rich grey and black clays, valued for their firm crunch, earthy depth, and distinctive roasted aromas. Darker clays such as this are often collected from iron-rich soils and sun-dried or lightly roasted to highlight their natural flavour. Loved across geophagy communities for its balanced character, Blackhall offers a classic, heritage-rooted black clay experience.\u003c\/p\u003e\n\u003cp data-start=\"2071\" data-end=\"2082\"\u003e\u003cstrong data-start=\"2071\" data-end=\"2080\"\u003eUses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2083\" data-end=\"2315\"\u003e\n\u003cli data-start=\"2083\" data-end=\"2128\"\u003e\n\u003cp data-start=\"2085\" data-end=\"2128\"\u003eSensory play and mindful crunch enjoyment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2129\" data-end=\"2161\"\u003e\n\u003cp data-start=\"2131\" data-end=\"2161\"\u003eCollecting and stash display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2162\" data-end=\"2220\"\u003e\n\u003cp data-start=\"2164\" data-end=\"2220\"\u003eControlled clay tasting for pica and geophagy cravings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2221\" data-end=\"2272\"\u003e\n\u003cp data-start=\"2223\" data-end=\"2272\"\u003eDeep grounding through aroma, dust, and texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2273\" data-end=\"2315\"\u003e\n\u003cp data-start=\"2275\" data-end=\"2315\"\u003ePairing with softer clays for contrast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697478000967,"sku":"03050201022","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677509218631,"sku":"03050201021","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677509185863,"sku":"0305020103","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6d727ad8-f91b-48d5-9d24-dbb59ad54916.png?v=1763078470"},{"product_id":"blackhall-and-blackstar-clay-crumbs-and-powder-edible-clay-for-pica","title":"Blackhall and Blackstar Clay Powdery crumbs - Smoky Indian Clays","description":"\u003cp data-start=\"303\" data-end=\"734\"\u003eBlackhall and Black Star Crumbs are a rich, dark-edged blend of India’s boldest grey–black clays, broken down into bite-sized chunks, crumbs, and soft powders for an immersive, smoky sensory experience. This mix celebrates the deep, roasted character of classic black varieties — offering everything from dusty cement-like snaps to those satisfyingly earthy gasoline whispers that black clay lovers crave.\u003c\/p\u003e\n\u003cp data-start=\"736\" data-end=\"1197\"\u003eBlackhall brings a smooth, clean cementy earthiness with a gentle roasted aroma. It’s surprisingly mild for such a dark clay, offering balanced smokiness and a pleasant damp gasoline scent when wet. Black Star, by contrast, leans bold — deeply smoky, petrol-tinged, and earthy, echoing tones of Magmitty and Dryfruit clay. Together, they create a grounded, crunchy, mineral-rich medley with a beautifully dark colour palette and a clean, non-sticky breakdown.\u003c\/p\u003e\n\u003cp data-start=\"1199\" data-end=\"1296\"\u003eIdeal for fans of hard, crunchy Indian greys and blacks who enjoy variety in texture and depth.\u003c\/p\u003e\n\u003cp data-start=\"1298\" data-end=\"1378\"\u003e\u003cstrong data-start=\"1298\" data-end=\"1307\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1307\" data-end=\"1310\"\u003eVaried chunks, crumbs, and powders — approximately 1 cm or smaller\u003c\/p\u003e\n\u003cp data-start=\"1380\" data-end=\"1401\"\u003e\u003cstrong data-start=\"1380\" data-end=\"1391\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1391\" data-end=\"1394\"\u003e100 g\u003c\/p\u003e\n\u003cp data-start=\"1403\" data-end=\"1475\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1413\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1413\" data-end=\"1416\"\u003eIrregular-shaped chunks with mixed fine crumbs and powder\u003c\/p\u003e\n\u003cp data-start=\"1477\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1477\" data-end=\"1488\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1488\" data-end=\"1491\"\u003eDeep dark grey to light grey; naturally varied\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"1658\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1553\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1553\" data-end=\"1556\"\u003eHard, pleasant, Nakumatt-like texture; non-sticky, smooth, no grit; clean breakdown with dusty edges\u003c\/p\u003e\n\u003cp data-start=\"1660\" data-end=\"1724\"\u003e\u003cstrong data-start=\"1660\" data-end=\"1678\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1678\" data-end=\"1681\"\u003e3 – Medium crunch with a soft, dusty chew\u003c\/p\u003e\n\u003cp data-start=\"1726\" data-end=\"1746\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1744\"\u003eTaste Profile:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1747\" data-end=\"2167\"\u003e\n\u003cli data-start=\"1747\" data-end=\"1884\"\u003e\n\u003cp data-start=\"1749\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1749\" data-end=\"1763\"\u003eBlackhall:\u003c\/strong\u003e Mild smokiness with cementy depth; roasted notes and a subtle gasoline aroma when wet; earthy, clean, and well-rounded\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1885\" data-end=\"2167\"\u003e\n\u003cp data-start=\"1887\" data-end=\"2167\"\u003e\u003cstrong data-start=\"1887\" data-end=\"1902\"\u003eBlack Star:\u003c\/strong\u003e Strong smoky–gasoline edge with bold earthy tones; reminiscent of Magmitty and Dryfruit clay; intense, grounded, and richly mineral\u003cbr data-start=\"2034\" data-end=\"2037\"\u003eCombined, the mix offers roasted cement, dusty grey-earth flavours, and that classic black clay smokiness that deepens when wet.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2169\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2169\" data-end=\"2185\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"2185\" data-end=\"2188\"\u003eA blend of Indian Blackhall and Black Star clay varieties\u003c\/p\u003e\n\u003cp data-start=\"2249\" data-end=\"2281\"\u003e\u003cstrong data-start=\"2249\" data-end=\"2271\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"2271\" data-end=\"2274\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"2283\" data-end=\"2307\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2294\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"2294\" data-end=\"2297\"\u003eAJ Clays\u003c\/p\u003e\n\u003cp data-start=\"2309\" data-end=\"2766\"\u003e\u003cstrong data-start=\"2309\" data-end=\"2338\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2338\" data-end=\"2341\"\u003eBlack clays hold a special place within India’s geophagy traditions, particularly among regions known for mineral-rich, iron-heavy soils. These darker varieties are often prized for their roasted character, hard crunch, and deeply earthy, smoky notes. Blackhall and Black Star continue this heritage — sun-dried, roasted, and prepared to bring forward the bold “black clay” profile long enjoyed by clay lovers across India.\u003c\/p\u003e\n\u003cp data-start=\"2768\" data-end=\"2779\"\u003e\u003cstrong data-start=\"2768\" data-end=\"2777\"\u003eUses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2780\" data-end=\"3061\"\u003e\n\u003cli data-start=\"2780\" data-end=\"2826\"\u003e\n\u003cp data-start=\"2782\" data-end=\"2826\"\u003eSensory play and mindful texture enjoyment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2827\" data-end=\"2874\"\u003e\n\u003cp data-start=\"2829\" data-end=\"2874\"\u003eCollecting, sampling, and aesthetic display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2875\" data-end=\"2933\"\u003e\n\u003cp data-start=\"2877\" data-end=\"2933\"\u003eControlled clay tasting for pica and geophagy cravings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2934\" data-end=\"2993\"\u003e\n\u003cp data-start=\"2936\" data-end=\"2993\"\u003eRelaxation or grounding through crunch, dust, and aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2994\" data-end=\"3061\"\u003e\n\u003cp data-start=\"2996\" data-end=\"3061\"\u003eMixing with softer clays to create flavour and texture contrast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52677522293063,"sku":"0305020185","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3a983966-e048-444f-99db-5609b8e8295d.png?v=1763077334"},{"product_id":"blackstar-clay-edible-clay-for-pica","title":"Black Star Clay - Bold smoky Indian clay chunks","description":"\u003cp data-start=\"196\" data-end=\"694\"\u003eBlack Star Clay is one of India’s boldest dark grey–black clays, known for its intense smoky–gasoline aroma and deep cementy earthiness. Stronger and more flavour-forward than Blackhall, Black Star delivers a powerful roasted profile with that unmistakable petrol edge clay enthusiasts adore. Each piece offers a satisfyingly firm crunch that breaks down into a smooth, dusty chew reminiscent of dryfruit and magmitty clays — bold, mineral-rich, and wonderfully grounding.\u003c\/p\u003e\n\u003cp data-start=\"696\" data-end=\"853\"\u003eA favourite among fans of dark varieties, Black Star stands out for its robust character, clean breakdown, and layered smoky notes that intensify when wet.\u003c\/p\u003e\n\u003cp data-start=\"855\" data-end=\"896\"\u003e\u003cstrong data-start=\"855\" data-end=\"864\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"864\" data-end=\"867\"\u003e1–3 cm chunks (varied pieces)\u003c\/p\u003e\n\u003cp data-start=\"898\" data-end=\"936\"\u003e\u003cstrong data-start=\"898\" data-end=\"917\"\u003eWeight Options:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003e100 g or 250 g\u003c\/p\u003e\n\u003cp data-start=\"938\" data-end=\"977\"\u003e\u003cstrong data-start=\"938\" data-end=\"948\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"948\" data-end=\"951\"\u003eIrregular natural chunks\u003c\/p\u003e\n\u003cp data-start=\"979\" data-end=\"1047\"\u003e\u003cstrong data-start=\"979\" data-end=\"990\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"990\" data-end=\"993\"\u003eDark grey to near-black with natural tonal variation\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1173\"\u003e\u003cstrong data-start=\"1049\" data-end=\"1061\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1061\" data-end=\"1064\"\u003eHard, smooth, non-sticky; clean dusty breakdown; slightly firmer than Blackhall with a dryfruit-like crunch\u003c\/p\u003e\n\u003cp data-start=\"1175\" data-end=\"1238\"\u003e\u003cstrong data-start=\"1175\" data-end=\"1193\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e3 – Medium crunch with dusty, smoky chew\u003c\/p\u003e\n\u003cp data-start=\"1240\" data-end=\"1431\"\u003e\u003cstrong data-start=\"1240\" data-end=\"1258\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1258\" data-end=\"1261\"\u003eBoldly smoky with a strong gasoline edge; deep cement–earth flavour; roasted, mineral-rich, and reminiscent of magmitty and dryfruit clays; intensity increases when wet\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1474\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1449\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e100% Black Star clay\u003c\/p\u003e\n\u003cp data-start=\"1476\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1476\" data-end=\"1498\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1498\" data-end=\"1501\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1510\" data-end=\"1534\"\u003e\u003cstrong data-start=\"1510\" data-end=\"1521\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1521\" data-end=\"1524\"\u003eAJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1536\" data-end=\"2029\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1565\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1565\" data-end=\"1568\"\u003eBlack Star represents some of India’s deepest, mineral-dense clay traditions, especially those involving dark, iron-rich soils roasted to bring out their iconic smoky aroma. These black clays have long been appreciated for their powerful flavour, clean snap, and grounding earthiness, forming part of a wider cultural history of clay consumption across the region. Black Star continues this heritage with its signature boldness and satisfying dusty breakdown.\u003c\/p\u003e\n\u003cp data-start=\"2031\" data-end=\"2042\"\u003e\u003cstrong data-start=\"2031\" data-end=\"2040\"\u003eUses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2043\" data-end=\"2311\"\u003e\n\u003cli data-start=\"2043\" data-end=\"2094\"\u003e\n\u003cp data-start=\"2045\" data-end=\"2094\"\u003eSensory play and robust, smoky crunch enjoyment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2095\" data-end=\"2131\"\u003e\n\u003cp data-start=\"2097\" data-end=\"2131\"\u003eCollecting and aesthetic display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2132\" data-end=\"2190\"\u003e\n\u003cp data-start=\"2134\" data-end=\"2190\"\u003eControlled clay tasting for pica and geophagy cravings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2191\" data-end=\"2243\"\u003e\n\u003cp data-start=\"2193\" data-end=\"2243\"\u003eDeep grounding through intense aroma and texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2244\" data-end=\"2311\"\u003e\n\u003cp data-start=\"2246\" data-end=\"2311\"\u003eMixing with mild clays to create contrast in flavour and crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677778800967,"sku":"0305020187","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677778768199,"sku":"0305020188","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_a6dfcbc6-547f-46e1-94c8-47cfbc56b1b2.png?v=1767889641"},{"product_id":"matapulgite-clay","title":"Matapulgite Clay - Roasted Indian clay chunks","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"147\" data-end=\"173\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"151\" data-end=\"171\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"174\" data-end=\"615\"\u003eMatapulgite Clay, also known as Roasted Almond Clay, is a bold, highly crunchy edible clay designed for those who crave intensity and structure in every bite. Naturally sourced from mineral-rich Indian soil and carefully roasted, this clay delivers a medium-to-hard snap that breaks into dramatic, shard-like fragments. Firm and crisp from start to finish, it never turns creamy or gummy, maintaining a clean, low-grit, non-sticky texture.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"915\"\u003eWith its smoky, cement-forward character, Matapulgite Clay offers a robust, grounded experience. Perfect for Almond Clay enthusiasts looking for an amplified, structured flavour — this clay combines deep roasted earthiness, wet concrete undertones, and the comforting aroma of rain on warm stone.\u003c\/p\u003e\n\u003chr data-start=\"917\" data-end=\"920\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"922\" data-end=\"948\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"926\" data-end=\"946\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"949\" data-end=\"1137\"\u003eMedium-hard and very crunchy. Each bite fractures sharply into multiple shards while remaining low-grit and non-sticky. The crunch persists consistently from first bite to final crumble.\u003c\/p\u003e\n\u003chr data-start=\"1139\" data-end=\"1142\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"1144\" data-end=\"1167\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1148\" data-end=\"1165\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1379\"\u003eSmoky and roasted with cementy, wet-concrete notes. Petrichor hints evoke the freshness of rain on stone, while deep roasted mineral tones add weight and intensity. Clean, structured, and intensely satisfying.\u003c\/p\u003e\n\u003chr data-start=\"1381\" data-end=\"1384\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1386\" data-end=\"1411\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1390\" data-end=\"1409\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1412\" data-end=\"1613\"\u003eIdeal for enthusiasts who enjoy bold, no-nonsense clays with a long-lasting, snappy crunch. Matapulgite Clay delivers a full-bodied sensory experience — smoky, mineral-rich, and unmistakably roasted.\u003c\/p\u003e\n\u003chr data-start=\"1615\" data-end=\"1618\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1620\" data-end=\"1640\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1624\" data-end=\"1640\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1641\" data-end=\"1893\"\u003e\n\u003cli data-section-id=\"1t11bov\" data-start=\"1641\" data-end=\"1694\"\u003eRoasted Almond Clay with bold, structured flavour\u003c\/li\u003e\n\u003cli data-section-id=\"15an4dr\" data-start=\"1695\" data-end=\"1736\"\u003eHighly crunchy, shard-forming texture\u003c\/li\u003e\n\u003cli data-section-id=\"1iia15l\" data-start=\"1737\" data-end=\"1779\"\u003eFirm, crisp, low-grit, non-sticky bite\u003c\/li\u003e\n\u003cli data-section-id=\"vpu49k\" data-start=\"1780\" data-end=\"1835\"\u003eSmoky and cement-forward taste with petrichor notes\u003c\/li\u003e\n\u003cli data-section-id=\"2x7a69\" data-start=\"1836\" data-end=\"1893\"\u003ePerfect for strong, clean, and intense clay enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1895\" data-end=\"1898\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1900\" data-end=\"1923\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1904\" data-end=\"1923\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1924\" data-end=\"2733\"\u003e\n\u003cli data-section-id=\"q4ymca\" data-start=\"1924\" data-end=\"1972\"\u003e\n\u003cstrong data-start=\"1926\" data-end=\"1935\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1973\" data-end=\"2014\"\u003e\n\u003cstrong data-start=\"1975\" data-end=\"1986\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2015\" data-end=\"2054\"\u003e\n\u003cstrong data-start=\"2017\" data-end=\"2027\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-section-id=\"3jalbb\" data-start=\"2055\" data-end=\"2111\"\u003e\n\u003cstrong data-start=\"2057\" data-end=\"2068\"\u003eColour:\u003c\/strong\u003e Mid to dark grey with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"wc6hs3\" data-start=\"2112\" data-end=\"2217\"\u003e\n\u003cstrong data-start=\"2114\" data-end=\"2126\"\u003eTexture:\u003c\/strong\u003e Medium-hard, very crunchy; breaks into sharp shards; no creaminess; low grit; non-sticky\u003c\/li\u003e\n\u003cli data-section-id=\"awgws6\" data-start=\"2218\" data-end=\"2294\"\u003e\n\u003cstrong data-start=\"2220\" data-end=\"2238\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — strong, snappy crunch that stays crisp to the end\u003c\/li\u003e\n\u003cli data-section-id=\"2b20oy\" data-start=\"2295\" data-end=\"2400\"\u003e\n\u003cstrong data-start=\"2297\" data-end=\"2315\"\u003eTaste Profile:\u003c\/strong\u003e Smoky roasted earthiness, cementy wet-concrete notes, petrichor freshness when wet\u003c\/li\u003e\n\u003cli data-section-id=\"ky5dnr\" data-start=\"2401\" data-end=\"2468\"\u003e\n\u003cstrong data-start=\"2403\" data-end=\"2419\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted Almond clay (Matapulgite)\u003c\/li\u003e\n\u003cli data-section-id=\"103afch\" data-start=\"2469\" data-end=\"2506\"\u003e\n\u003cstrong data-start=\"2471\" data-end=\"2493\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2507\" data-end=\"2531\"\u003e\n\u003cstrong data-start=\"2509\" data-end=\"2520\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-section-id=\"1gavi1k\" data-start=\"2532\" data-end=\"2733\"\u003e\n\u003cstrong data-start=\"2534\" data-end=\"2563\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and roasted to enhance almond-clay character, delivering bold, smoky, and mineral-driven flavour with crisp, shard-like texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2735\" data-end=\"2738\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2740\" data-end=\"2760\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2744\" data-end=\"2758\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2761\" data-end=\"3108\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677783454023,"sku":"03050201261","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677783421255,"sku":"03050201262","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Matapulgite_Clay_1.png?v=1774723063"},{"product_id":"fully-roasted-nakumatt-clay-edible-clay-for-pica","title":"Full Roasted Nakumatt Clay - Roasted Indian clay","description":"\u003cp data-start=\"176\" data-end=\"622\"\u003eFull Roasted Nakumatt Clay is a bold, intense edible clay for enthusiasts who crave maximum crunch and deep, smoky-earthy flavour. Naturally harvested, cleaned, sun-dried, and fully roasted, it delivers a firm, porous texture that breaks into crisp shards with every bite. The clay is hard yet satisfying, never gritty or sticky, and melts pleasantly in the mouth after chewing, giving a rich, enduring eating experience.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"1024\"\u003eIts flavour is an earthy symphony: intensely mineral-rich with smoky, charred, and toasted notes from the full roasting process. Cementy undertones, faint metallic hints, and petrichor-like freshness evoke the scent of rain on dry soil or hot asphalt. Full Roasted Nakumatt Clay offers a robust, full-bodied taste for those who appreciate a powerful, crunchy, and naturally roasted clay experience.\u003c\/p\u003e\n\u003cp data-start=\"1026\" data-end=\"1798\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1035\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1063\" data-end=\"1066\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1077\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1158\"\u003eColour:\u003c\/strong\u003e Dark grey with some black tones\u003cbr data-start=\"1190\" data-end=\"1193\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1205\"\u003eTexture:\u003c\/strong\u003e Hard, crunchy, porous; smooth, non-sticky, low grit\u003cbr data-start=\"1257\" data-end=\"1260\"\u003e\u003cstrong data-start=\"1260\" data-end=\"1278\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1345\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1348\" data-end=\"1366\"\u003eTaste Profile:\u003c\/strong\u003e Intense earthy, smoky, roasted, cementy, mineral-rich, petrichor freshness with subtle metallic notes\u003cbr data-start=\"1468\" data-end=\"1471\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e 100% natural Nakumatt clay\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1539\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1564\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1605\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and fully roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its smoky, cementy, and mineral-forward taste\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697477247303,"sku":"030502011612","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677785485639,"sku":"03050201161","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677785452871,"sku":"0305020117","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_1dc18a77-8e39-4219-bd4c-5f67160c4bf7.png?v=1767576685"},{"product_id":"coconut-smoke","title":"Coconut Smoke Clay - Gentle Smoky Indian clay chunks","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"116\" data-end=\"142\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"120\" data-end=\"140\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"143\" data-end=\"460\"\u003eCoconut Smoke Clay is a distinctive, smoke-forward edible clay that brings together crisp texture and deep, aromatic flavour. Sourced from mineral-rich Indian soil and traditionally smoked using coconut husks, this clay offers a clean, controlled bite with a satisfying snap that carries through from start to finish.\u003c\/p\u003e\n\u003cp data-start=\"462\" data-end=\"727\"\u003eEach chunk breaks into unique, shard-like pieces, creating an engaging texture that feels both structured and smooth. There’s no grit or gumminess here — just a steady transition from firm crunch to a soft, workable paste. It’s refined, but still full of character.\u003c\/p\u003e\n\u003chr data-start=\"729\" data-end=\"732\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"734\" data-end=\"760\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"738\" data-end=\"758\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"761\" data-end=\"969\"\u003eMedium-hard with a very snappy bite, this clay delivers a strong crunch that fractures into smooth, shard-like pieces. The breakdown is clean and controlled, softening into a paste without grit or stickiness.\u003c\/p\u003e\n\u003chr data-start=\"971\" data-end=\"974\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"976\" data-end=\"999\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"980\" data-end=\"997\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1000\" data-end=\"1330\"\u003eA beautifully layered profile — think smooth white clay infused with gentle smokiness. There’s a strong cementy roasted depth balanced by earthy mineral notes, while the coconut smoke adds warmth rather than sharpness. When damp, it releases a familiar basement–gasoline aroma, grounding the experience with a rich, earthy finish.\u003c\/p\u003e\n\u003chr data-start=\"1332\" data-end=\"1335\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1337\" data-end=\"1362\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1341\" data-end=\"1360\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1363\" data-end=\"1573\"\u003eCoconut Smoke Clay offers a more refined take on smoked clays — bold yet balanced. It’s ideal for those who enjoy complexity without harshness, delivering a smooth, smoky journey from crisp bite to soft finish.\u003c\/p\u003e\n\u003chr data-start=\"1575\" data-end=\"1578\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1580\" data-end=\"1600\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1584\" data-end=\"1600\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1601\" data-end=\"1797\"\u003e\n\u003cli data-section-id=\"1d106zi\" data-start=\"1601\" data-end=\"1642\"\u003eCoconut husk smoked for natural depth\u003c\/li\u003e\n\u003cli data-section-id=\"ytr4tz\" data-start=\"1643\" data-end=\"1675\"\u003eSnappy, shard-forming crunch\u003c\/li\u003e\n\u003cli data-section-id=\"gklvqh\" data-start=\"1676\" data-end=\"1713\"\u003eSmooth, grit-free paste breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"1gg5vyy\" data-start=\"1714\" data-end=\"1752\"\u003eBalanced smoky and cementy flavour\u003c\/li\u003e\n\u003cli data-section-id=\"ipntqn\" data-start=\"1753\" data-end=\"1797\"\u003eWarm, aromatic finish with mineral depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1799\" data-end=\"1802\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1804\" data-end=\"1827\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1808\" data-end=\"1827\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1828\" data-end=\"2636\"\u003e\n\u003cli data-section-id=\"q4ymca\" data-start=\"1828\" data-end=\"1876\"\u003e\n\u003cstrong data-start=\"1830\" data-end=\"1839\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1877\" data-end=\"1918\"\u003e\n\u003cstrong data-start=\"1879\" data-end=\"1890\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"1919\" data-end=\"1958\"\u003e\n\u003cstrong data-start=\"1921\" data-end=\"1931\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-section-id=\"1b7v2m7\" data-start=\"1959\" data-end=\"2019\"\u003e\n\u003cstrong data-start=\"1961\" data-end=\"1972\"\u003eColour:\u003c\/strong\u003e Dark grey to charcoal with smoked undertones\u003c\/li\u003e\n\u003cli data-section-id=\"vskgoh\" data-start=\"2020\" data-end=\"2109\"\u003e\n\u003cstrong data-start=\"2022\" data-end=\"2034\"\u003eTexture:\u003c\/strong\u003e Medium-hard, very snappy; breaks into smooth shards; no grit; non-sticky\u003c\/li\u003e\n\u003cli data-section-id=\"vxmjd\" data-start=\"2110\" data-end=\"2192\"\u003e\n\u003cstrong data-start=\"2112\" data-end=\"2130\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — strong, lasting crunch that softens into a smooth paste\u003c\/li\u003e\n\u003cli data-section-id=\"5icl0z\" data-start=\"2193\" data-end=\"2308\"\u003e\n\u003cstrong data-start=\"2195\" data-end=\"2213\"\u003eTaste Profile:\u003c\/strong\u003e Cementy roasted depth, earthy minerals, warm coconut smoke, basement–gasoline aroma when wet\u003c\/li\u003e\n\u003cli data-section-id=\"qe7ycm\" data-start=\"2309\" data-end=\"2361\"\u003e\n\u003cstrong data-start=\"2311\" data-end=\"2327\"\u003eIngredients:\u003c\/strong\u003e 100% natural Coconut Smoke clay\u003c\/li\u003e\n\u003cli data-section-id=\"103afch\" data-start=\"2362\" data-end=\"2399\"\u003e\n\u003cstrong data-start=\"2364\" data-end=\"2386\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2400\" data-end=\"2424\"\u003e\n\u003cstrong data-start=\"2402\" data-end=\"2413\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-section-id=\"17xn8lu\" data-start=\"2425\" data-end=\"2636\"\u003e\n\u003cstrong data-start=\"2427\" data-end=\"2456\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and traditionally smoked using coconut husks to create a bold, aromatic clay prized for its roasted cement depth and smoky mineral finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2638\" data-end=\"2641\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2643\" data-end=\"2663\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2647\" data-end=\"2661\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2664\" data-end=\"3009\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677791318343,"sku":"03050201892","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677791285575,"sku":"03050201902","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Coconut_Smoke.png?v=1774722242"},{"product_id":"diamond-clay","title":"Diamond Clay - Deep cementy Indian clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"76\" data-end=\"91\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"93\" data-end=\"751\"\u003e\u003cstrong data-start=\"93\" data-end=\"105\"\u003eTexture:\u003c\/strong\u003e Firm dry bite with slow crumble into smooth paste\u003cbr data-start=\"155\" data-end=\"158\"\u003e\u003cstrong data-start=\"158\" data-end=\"176\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"192\" data-end=\"195\"\u003e\u003cstrong data-start=\"195\" data-end=\"205\"\u003eTaste:\u003c\/strong\u003e Deep cementy earthiness with mineral and metallic undertones\u003cbr data-start=\"266\" data-end=\"269\"\u003e\u003cstrong data-start=\"269\" data-end=\"281\"\u003eSensory:\u003c\/strong\u003e Damp-earth aroma with classic tooth-cling clay feel\u003cbr data-start=\"333\" data-end=\"336\"\u003e\u003cstrong data-start=\"336\" data-end=\"347\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, mineral-rich clay regions\u003cbr data-start=\"385\" data-end=\"388\"\u003e\u003cstrong data-start=\"388\" data-end=\"397\"\u003eUses:\u003c\/strong\u003e Ideal for experienced crunch lovers, sensory seekers, ASMR enjoyment, and those who prefer strong earthy profiles\u003cbr data-start=\"511\" data-end=\"514\"\u003e\u003cstrong data-start=\"514\" data-end=\"534\"\u003eClay Experience:\u003c\/strong\u003e Best suited to experienced clay enthusiasts who enjoy powerful crunch, dense mineral flavour, and a slow transition from shard-like crumble to smooth paste. Bold, grounding, and intensely earthy from start to finish.\u003c\/p\u003e\n\u003chr data-start=\"753\" data-end=\"756\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"758\" data-end=\"777\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"779\" data-end=\"1102\"\u003eDiamond Clay is a bold, cement-forward Indian clay prized for its intense flavour profile and satisfyingly strong crunch. Harvested from mineral-rich soil deposits, this clay stands out for its dense structure, dry bite, and deeply grounded earthy character that remains consistent throughout the entire chewing experience.\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1450\"\u003eFormed into irregular natural chunks, Diamond Clay delivers a robust sensory profile that appeals strongly to purists and seasoned crunch enthusiasts. Unlike softer or creamier clays, this variety maintains its structure during biting, creating a controlled breakdown from crisp shards into a smooth, workable paste without becoming overly gummy.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1703\"\u003eIts distinctive mineral depth, damp-earth aroma, and classic tooth-cling texture make Diamond Clay a staple choice among those who appreciate traditional earthy clay experiences with a heavier cement-like presence and long-lasting crunch satisfaction.\u003c\/p\u003e\n\u003chr data-start=\"1705\" data-end=\"1708\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1710\" data-end=\"1729\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1731\" data-end=\"1970\"\u003eDiamond Clay offers a strong, confident crunch with a medium-dense structure that holds firmly during biting. The initial snap is crisp and satisfying, breaking into soft mineral shards that gradually soften into a smooth, clay-rich paste.\u003c\/p\u003e\n\u003cp data-start=\"1972\" data-end=\"2361\"\u003eThe texture remains dry and controlled with very low grit, allowing the clay to transition slowly rather than collapsing too quickly. Some pieces may lightly cling to the teeth during chewing, adding to the traditional hands-on clay feel many enthusiasts seek. As moisture develops, the clay becomes smoother and more workable while still retaining its earthy density and grounded texture.\u003c\/p\u003e\n\u003chr data-start=\"2363\" data-end=\"2366\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2368\" data-end=\"2384\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2386\" data-end=\"2655\"\u003eThe flavour profile is intensely earthy and cement-forward, led by bold mineral notes reminiscent of wet concrete, stone, and rain-soaked clay. Subtle metallic undertones emerge during chewing, giving the flavour added depth without overpowering the natural earthiness.\u003c\/p\u003e\n\u003cp data-start=\"2657\" data-end=\"2959\"\u003eIts aroma becomes especially pronounced when damp, releasing rich notes of wet soil, cool stone, and a distinct damp-basement scent often associated with deeply mineral clays. The taste develops gradually from dry mineral sharpness into a fuller, smoother earthiness that lingers heavily on the palate.\u003c\/p\u003e\n\u003chr data-start=\"2961\" data-end=\"2964\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2966\" data-end=\"2988\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2990\" data-end=\"3572\"\u003e\u003cstrong data-start=\"2990\" data-end=\"3001\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003cbr data-start=\"3027\" data-end=\"3030\"\u003e\u003cstrong data-start=\"3030\" data-end=\"3040\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"3065\" data-end=\"3068\"\u003e\u003cstrong data-start=\"3068\" data-end=\"3079\"\u003eColour:\u003c\/strong\u003e Mid to dark grey with muted mineral tones\u003cbr data-start=\"3121\" data-end=\"3124\"\u003e\u003cstrong data-start=\"3124\" data-end=\"3140\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3203\" data-end=\"3206\"\u003e\u003cstrong data-start=\"3206\" data-end=\"3217\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"3226\" data-end=\"3229\"\u003e\u003cstrong data-start=\"3229\" data-end=\"3258\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, Diamond Clay reflects traditional earthy clay experiences valued for dense crunch, strong mineral flavour, and grounding sensory depth. Robust cement-like clays have long been appreciated within clay-eating traditions for their lasting texture and deep natural earthiness.\u003c\/p\u003e\n\u003chr data-start=\"3574\" data-end=\"3577\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3579\" data-end=\"3592\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3594\" data-end=\"3977\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677795938631,"sku":"03050201101","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677795905863,"sku":"03050201102","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b51180dc-0860-49e6-b808-f6c350674440.png?v=1774721120"},{"product_id":"kendall-clay-edible-clay-for-pica","title":"Kendall Clay - Mineral-rich Indian clay chunks","description":"\u003ch3 data-end=\"206\" data-start=\"180\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"204\" data-start=\"184\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"580\" data-start=\"207\"\u003eKendall Clay is a smooth, creamy-style edible clay prized for its signature bite-and-melt experience. Sourced from mineral-rich Indian soil, it offers a firm initial crunch that quickly dissolves into a thick, velvety paste. The texture is controlled and indulgent, with a creamy finish that may lightly cling to the teeth — a hallmark of this variety rather than a flaw.\u003c\/p\u003e\n\u003cp data-end=\"931\" data-start=\"582\"\u003eIts flavour profile is gentle and mineral-forward. Clean, earthy notes of damp topsoil and rain-soaked stone are layered with soft chalky undertones and subtle wet-stone nuances. Not smoky or roasted, Kendall Clay delivers understated earthiness that’s comforting, mild, and smooth — perfect for those who prefer a refined, creamy clay experience.\u003c\/p\u003e\n\u003cp data-end=\"1247\" data-start=\"933\"\u003eKendall Clay is part of a special discovery of two new clays, named after sisters Kendall and Kylie, celebrated for their unique textures and subtle, layered flavours. Kendall Clay represents the softer, creamy end of this duo, while Kylie Clay (available separately) showcases a firmer, more structured profile.\u003c\/p\u003e\n\u003chr data-end=\"1252\" data-start=\"1249\"\u003e\n\u003ch3 data-end=\"1280\" data-start=\"1254\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1278\" data-start=\"1258\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1446\" data-start=\"1281\"\u003eFirm initial crunch that quickly melts into a smooth, thick, creamy paste. Surface is smooth, with a slight natural cling to the teeth that enhances the mouthfeel.\u003c\/p\u003e\n\u003chr data-end=\"1451\" data-start=\"1448\"\u003e\n\u003ch3 data-end=\"1476\" data-start=\"1453\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1474\" data-start=\"1457\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1673\" data-start=\"1477\"\u003eEarthy and mineral-rich, with chalky undertones, topsoil hints, and damp stone freshness. Light petrichor aromas evoke the sensation of rain on earth, creating a soft, lingering flavour profile.\u003c\/p\u003e\n\u003chr data-end=\"1678\" data-start=\"1675\"\u003e\n\u003ch3 data-end=\"1705\" data-start=\"1680\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1703\" data-start=\"1684\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1923\" data-start=\"1706\"\u003eKendall Clay offers a refined, gentle clay journey from first bite to creamy finish. Ideal for enthusiasts who enjoy melt-in-the-mouth textures with subtle, layered mineral flavours and a soft, lingering earthiness.\u003c\/p\u003e\n\u003chr data-end=\"1928\" data-start=\"1925\"\u003e\n\u003ch3 data-end=\"1950\" data-start=\"1930\" data-section-id=\"pm8yra\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1950\" data-start=\"1934\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2320\" data-start=\"1951\"\u003e\n\u003cli data-end=\"1985\" data-start=\"1951\" data-section-id=\"jh2y1l\"\u003eSmooth, creamy paste breakdown\u003c\/li\u003e\n\u003cli data-end=\"2021\" data-start=\"1986\" data-section-id=\"12kbrc1\"\u003eFirm, controlled initial crunch\u003c\/li\u003e\n\u003cli data-end=\"2090\" data-start=\"2022\" data-section-id=\"sksu4q\"\u003eGentle, mineral-forward flavour with damp earth and chalky notes\u003c\/li\u003e\n\u003cli data-end=\"2147\" data-start=\"2091\" data-section-id=\"swtpzd\"\u003eSlight natural cling to the teeth enhances mouthfeel\u003c\/li\u003e\n\u003cli data-end=\"2201\" data-start=\"2148\" data-section-id=\"13avop4\"\u003eSoft, lingering finish for relaxed clay enjoyment\u003c\/li\u003e\n\u003cli data-end=\"2320\" data-start=\"2202\" data-section-id=\"ghcn8r\"\u003eOne of two sister clays recently discovered — Kendall and Kylie — with unique, complementary textures and flavours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2325\" data-start=\"2322\"\u003e\n\u003ch3 data-end=\"2350\" data-start=\"2327\" data-section-id=\"o9mgun\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"2350\" data-start=\"2331\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"3182\" data-start=\"2351\"\u003e\n\u003cli data-end=\"2399\" data-start=\"2351\" data-section-id=\"q4ymca\"\u003e\n\u003cstrong data-end=\"2362\" data-start=\"2353\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-end=\"2441\" data-start=\"2400\" data-section-id=\"10mohfb\"\u003e\n\u003cstrong data-end=\"2413\" data-start=\"2402\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-end=\"2481\" data-start=\"2442\" data-section-id=\"ris0kl\"\u003e\n\u003cstrong data-end=\"2454\" data-start=\"2444\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-end=\"2539\" data-start=\"2482\" data-section-id=\"y3h53t\"\u003e\n\u003cstrong data-end=\"2495\" data-start=\"2484\"\u003eColour:\u003c\/strong\u003e Light to mid grey with dusty, muted tones\u003c\/li\u003e\n\u003cli data-end=\"2659\" data-start=\"2540\" data-section-id=\"wiu6ex\"\u003e\n\u003cstrong data-end=\"2554\" data-start=\"2542\"\u003eTexture:\u003c\/strong\u003e Hard initial crunch that melts into thick, smooth, creamy paste; smooth surface; slight stick to teeth\u003c\/li\u003e\n\u003cli data-end=\"2733\" data-start=\"2660\" data-section-id=\"gn9da7\"\u003e\n\u003cstrong data-end=\"2680\" data-start=\"2662\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — firm initial crunch with fast creamy breakdown\u003c\/li\u003e\n\u003cli data-end=\"2844\" data-start=\"2734\" data-section-id=\"1bl9ay5\"\u003e\n\u003cstrong data-end=\"2754\" data-start=\"2736\"\u003eTaste Profile:\u003c\/strong\u003e Earthy and mineral-rich with chalky notes, damp stone, topsoil, and petrichor freshness\u003c\/li\u003e\n\u003cli data-end=\"2891\" data-start=\"2845\" data-section-id=\"1vauisz\"\u003e\n\u003cstrong data-end=\"2863\" data-start=\"2847\"\u003eIngredients:\u003c\/strong\u003e 100% natural Kendall clay\u003c\/li\u003e\n\u003cli data-end=\"2929\" data-start=\"2892\" data-section-id=\"103afch\"\u003e\n\u003cstrong data-end=\"2916\" data-start=\"2894\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-end=\"2954\" data-start=\"2930\" data-section-id=\"1rz4na1\"\u003e\n\u003cstrong data-end=\"2943\" data-start=\"2932\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-end=\"3182\" data-start=\"2955\" data-section-id=\"1p415lk\"\u003e\n\u003cstrong data-end=\"2986\" data-start=\"2957\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and traditionally enjoyed for its creamy melt, clean mineral taste, and rain-on-earth aroma; part of the newly discovered sister clays, Kendall and Kylie\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3187\" data-start=\"3184\"\u003e\n\u003ch3 data-end=\"3209\" data-start=\"3189\" data-section-id=\"9ezocl\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"3207\" data-start=\"3193\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3557\" data-start=\"3210\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677799117127,"sku":"0305020201","price":5.0,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677799084359,"sku":"0305020202","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/KendallClay.png?v=1774729408"},{"product_id":"sunflower-clay","title":"Sunflower Clay - Cementy edible Indian clay","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"143\" data-end=\"169\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"147\" data-end=\"167\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"170\" data-end=\"648\"\u003eSunflower Clay is an understated edible clay gem, offering a perfectly balanced experience with a clean, satisfying crunch and a smooth, creamy finish. Naturally harvested from mineral-rich Indian soil, then carefully cleaned and sun-dried, this clay delivers a firm, crisp snap on the first bite before breaking down into a thick, velvety paste. Dusty and crumbly at first, it softens seamlessly without grit or gumminess, making every bite both satisfying and easy to enjoy.\u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"1103\"\u003eWith a gentle but distinctive flavour profile, Sunflower Clay combines earthy, cementy notes with subtle topsoil and dirt undertones, accented by a hint of nutty sunflower seed warmth. Imagine Almond Clay meeting grey Nakumatt, but without any smokiness — lightly dusty, with a faint sandiness and a clean petrichor freshness. A quietly exceptional variety, it’s perfect for those who appreciate nuanced earth flavours and a refined, creamy breakdown.\u003c\/p\u003e\n\u003chr data-start=\"1105\" data-end=\"1108\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"1110\" data-end=\"1136\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1114\" data-end=\"1134\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1137\" data-end=\"1310\"\u003eMedium-hard, crunchy, and dusty. Crumbles easily under pressure and softens into a smooth, thick paste. Low grit and slight stickiness make it easy to handle and clean up.\u003c\/p\u003e\n\u003chr data-start=\"1312\" data-end=\"1315\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"1317\" data-end=\"1340\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1321\" data-end=\"1338\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1341\" data-end=\"1532\"\u003eCementy earth with topsoil and dirt notes, complemented by subtle nutty sunflower undertones. Hints of sandiness and a light petrichor freshness provide a clean, layered sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"1534\" data-end=\"1537\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1539\" data-end=\"1564\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1543\" data-end=\"1562\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1565\" data-end=\"1769\"\u003eSunflower Clay offers a refined, balanced journey from first bite to soft finish. Ideal for enthusiasts who enjoy creamy-textured clays with firm crunch, nuanced earthiness, and a gentle, natural aroma.\u003c\/p\u003e\n\u003chr data-start=\"1771\" data-end=\"1774\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1776\" data-end=\"1796\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1780\" data-end=\"1796\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1797\" data-end=\"2013\"\u003e\n\u003cli data-section-id=\"jh2y1l\" data-start=\"1797\" data-end=\"1831\"\u003eSmooth, creamy paste breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"v8qjvo\" data-start=\"1832\" data-end=\"1868\"\u003eFirm, dusty crunch with low grit\u003c\/li\u003e\n\u003cli data-section-id=\"1313t6m\" data-start=\"1869\" data-end=\"1928\"\u003eEarthy–cement flavour with subtle nutty sunflower notes\u003c\/li\u003e\n\u003cli data-section-id=\"10eglwy\" data-start=\"1929\" data-end=\"1972\"\u003eLightly sandy and petrichor-fresh aroma\u003c\/li\u003e\n\u003cli data-section-id=\"17c7bwn\" data-start=\"1973\" data-end=\"2013\"\u003eEasy to enjoy, clean, and satisfying\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2015\" data-end=\"2018\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"2020\" data-end=\"2043\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2024\" data-end=\"2043\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2044\" data-end=\"2896\"\u003e\n\u003cli data-section-id=\"q4ymca\" data-start=\"2044\" data-end=\"2092\"\u003e\n\u003cstrong data-start=\"2046\" data-end=\"2055\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"2093\" data-end=\"2134\"\u003e\n\u003cstrong data-start=\"2095\" data-end=\"2106\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2135\" data-end=\"2174\"\u003e\n\u003cstrong data-start=\"2137\" data-end=\"2147\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-section-id=\"y3h53t\" data-start=\"2175\" data-end=\"2232\"\u003e\n\u003cstrong data-start=\"2177\" data-end=\"2188\"\u003eColour:\u003c\/strong\u003e Light to mid grey with dusty, muted tones\u003c\/li\u003e\n\u003cli data-section-id=\"15w30hf\" data-start=\"2233\" data-end=\"2378\"\u003e\n\u003cstrong data-start=\"2235\" data-end=\"2247\"\u003eTexture:\u003c\/strong\u003e Medium-hard, crunchy and dusty; crumbles easily and softens into a smooth, thick paste; low grit, slight stick but easy clean-up\u003c\/li\u003e\n\u003cli data-section-id=\"2itw6r\" data-start=\"2379\" data-end=\"2471\"\u003e\n\u003cstrong data-start=\"2381\" data-end=\"2399\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm crunch that melts into a creamy, compact finish\u003c\/li\u003e\n\u003cli data-section-id=\"buh17s\" data-start=\"2472\" data-end=\"2609\"\u003e\n\u003cstrong data-start=\"2474\" data-end=\"2492\"\u003eTaste Profile:\u003c\/strong\u003e Cementy earthiness with topsoil and dirt notes, subtle nutty sunflower tones, light sandiness, petrichor freshness\u003c\/li\u003e\n\u003cli data-section-id=\"1caer23\" data-start=\"2610\" data-end=\"2658\"\u003e\n\u003cstrong data-start=\"2612\" data-end=\"2628\"\u003eIngredients:\u003c\/strong\u003e 100% natural Sunflower clay\u003c\/li\u003e\n\u003cli data-section-id=\"103afch\" data-start=\"2659\" data-end=\"2696\"\u003e\n\u003cstrong data-start=\"2661\" data-end=\"2683\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2697\" data-end=\"2721\"\u003e\n\u003cstrong data-start=\"2699\" data-end=\"2710\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-section-id=\"1xz9o2d\" data-start=\"2722\" data-end=\"2896\"\u003e\n\u003cstrong data-start=\"2724\" data-end=\"2753\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and traditionally enjoyed for its smooth breakdown, clean crunch, and balanced earthy–cement flavour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2898\" data-end=\"2901\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2903\" data-end=\"2923\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2907\" data-end=\"2921\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2924\" data-end=\"3271\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677800165703,"sku":"0305020198","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677800132935,"sku":"0305020199","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Sunflower_Clay_1.png?v=1778027897"},{"product_id":"white-rose-clay-edible-clay-for-pica","title":"White Rose Clay - Cementy Indian clay chunks","description":"\u003cp data-start=\"175\" data-end=\"623\"\u003eWhite Rose Clay is a refined, clean-tasting edible clay known for its crisp crunch and gentle, mineral-forward flavour. Naturally sourced, cleaned, and sun-dried, this clay delivers a firm initial bite that breaks down into soft, pleasant shards, gradually softening into a fine granular paste without becoming sticky or gummy. The texture is smooth and controlled — crunchy, crumbly, and easy to enjoy, with no harsh grit.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"1060\"\u003eFlavour-wise, White Rose Clay leans towards a \u003cem data-start=\"671\" data-end=\"685\"\u003eclean cement\u003c\/em\u003e profile, with notes of dry dirt, wet concrete, and petrichor — the unmistakable scent of rain on dry earth. Compared to darker or fully roasted clays, it’s milder and less smoky, offering a lighter, more elegant earthy experience with a faint roasted aftertaste. A favourite for those who enjoy crisp, earthy clays with a smooth finish and a softer, more polished profile.\u003c\/p\u003e\n\u003cp data-start=\"1062\" data-end=\"1806\"\u003e\u003cstrong data-start=\"1062\" data-end=\"1071\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1099\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1113\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1142\" data-end=\"1145\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1155\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1180\" data-end=\"1183\"\u003e\u003cstrong data-start=\"1183\" data-end=\"1194\"\u003eColour:\u003c\/strong\u003e White to soft silver-white tones\u003cbr data-start=\"1227\" data-end=\"1230\"\u003e\u003cstrong data-start=\"1230\" data-end=\"1242\" data-is-only-node=\"\"\u003eTexture:\u003c\/strong\u003e Crunchy and crisp; crumbles into small shards, smooth, non-sticky, low grit\u003cbr data-start=\"1318\" data-end=\"1321\"\u003e\u003cstrong data-start=\"1321\" data-end=\"1339\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm crunch that softens into a fine granular paste\u003cbr data-start=\"1408\" data-end=\"1411\"\u003e\u003cstrong data-start=\"1411\" data-end=\"1429\"\u003eTaste Profile:\u003c\/strong\u003e Clean cementy earthiness, dry dirt, wet concrete, petrichor freshness with a light roasted finish\u003cbr data-start=\"1527\" data-end=\"1530\"\u003e\u003cstrong data-start=\"1530\" data-end=\"1546\"\u003eIngredients:\u003c\/strong\u003e 100% natural White Rose Soft clay\u003cbr data-start=\"1580\" data-end=\"1583\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1605\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1616\" data-end=\"1619\"\u003e\u003cstrong data-start=\"1619\" data-end=\"1630\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1639\" data-end=\"1642\"\u003e\u003cstrong data-start=\"1642\" data-end=\"1671\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and traditionally enjoyed for its clean mineral taste, crisp crunch, and rain-on-earth aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52677801181511,"sku":"0305020201","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52677801214279,"sku":"0305020200","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5091427f-941d-4e29-9f32-db0009ea64cf.png?v=1767581656"},{"product_id":"georgia-white-clay","title":"Georgia White Clay - Edible Raw American clay for Pica\/ Geophagia","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"45\" data-end=\"67\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"68\" data-end=\"529\"\u003eGeorgia White, often known as white dirt or kaolin clay, is a naturally occurring edible clay sourced from the mineral-rich soils of Georgia in the United States. This pale, powdery clay has long been recognised for its distinctive chalky crunch and soft mineral character. When bitten, Georgia White delivers a crisp snap that quickly transforms into a creamy, smooth breakdown, creating a layered texture experience that moves from firm crunch to soft powder.\u003c\/p\u003e\n\u003cp data-start=\"531\" data-end=\"1008\"\u003eThe flavour profile leans deeply into classic mineral notes. Expect a dusty, chalk-forward taste often compared to wet concrete, limestone, or fine sand. As it dissolves, the clay releases gentle earthy tones reminiscent of damp soil or fresh clay after rain, leaving a dry, mineral finish that clay enthusiasts recognise immediately. Its balanced combination of crisp bite and creamy breakdown makes Georgia White a staple clay for those who enjoy traditional kaolin textures.\u003c\/p\u003e\n\u003chr data-start=\"1010\" data-end=\"1013\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1015\" data-end=\"1037\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1038\" data-end=\"1257\"\u003eGeorgia White begins with a clean, crisp crunch that fractures easily under pressure. As the clay breaks apart, it becomes smooth and creamy, producing a soft powdery consistency that coats the palate before dissolving.\u003c\/p\u003e\n\u003chr data-start=\"1259\" data-end=\"1262\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1264\" data-end=\"1283\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1284\" data-end=\"1512\"\u003eThe taste is distinctly mineral and chalk-driven, with earthy undertones. Notes often described by clay enthusiasts include limestone, dust, sand, and wet concrete, with subtle hints of damp soil that appear as the clay softens.\u003c\/p\u003e\n\u003chr data-start=\"1514\" data-end=\"1517\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1519\" data-end=\"1540\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1541\" data-end=\"1801\"\u003eGeorgia White offers a classic kaolin clay experience: an initial satisfying snap followed by a silky, creamy melt. The transformation from crunchy chalk to smooth powder provides a balanced sensory progression that highlights the clay’s natural mineral depth.\u003c\/p\u003e\n\u003chr data-start=\"1803\" data-end=\"1806\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1808\" data-end=\"1826\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1827\" data-end=\"2071\"\u003e\n\u003cli data-section-id=\"fjh45j\" data-start=\"1827\" data-end=\"1872\"\u003e\n\u003cp data-start=\"1829\" data-end=\"1872\"\u003eTraditional kaolin clay from Georgia, USA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1smkwdw\" data-start=\"1873\" data-end=\"1927\"\u003e\n\u003cp data-start=\"1875\" data-end=\"1927\"\u003eCrisp, chalky crunch that softens to creamy powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xh1ih6\" data-start=\"1928\" data-end=\"1975\"\u003e\n\u003cp data-start=\"1930\" data-end=\"1975\"\u003eMineral-rich flavour with earthy undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"i7vvtb\" data-start=\"1976\" data-end=\"2021\"\u003e\n\u003cp data-start=\"1978\" data-end=\"2021\"\u003ePale white clay with natural dusty finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"l08myf\" data-start=\"2022\" data-end=\"2071\"\u003e\n\u003cp data-start=\"2024\" data-end=\"2071\"\u003eClassic texture progression from snap to melt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2073\" data-end=\"2076\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"2078\" data-end=\"2099\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2101\" data-end=\"2691\"\u003e\n\u003cli data-section-id=\"1ejg45m\" data-start=\"2101\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2103\" data-end=\"2162\"\u003e\u003cstrong data-start=\"2103\" data-end=\"2112\"\u003eSize:\u003c\/strong\u003e Chunk or natural break pieces (varies by batch)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"afndx3\" data-start=\"2163\" data-end=\"2191\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2191\"\u003e\u003cstrong data-start=\"2165\" data-end=\"2176\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g and 250g available\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"maln50\" data-start=\"2192\" data-end=\"2221\"\u003e\n\u003cp data-start=\"2194\" data-end=\"2221\"\u003e\u003cstrong data-start=\"2194\" data-end=\"2204\"\u003eShape:\u003c\/strong\u003e Natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hbt9c8\" data-start=\"2222\" data-end=\"2262\"\u003e\n\u003cp data-start=\"2224\" data-end=\"2262\"\u003e\u003cstrong data-start=\"2224\" data-end=\"2235\"\u003eColour:\u003c\/strong\u003e Soft white to pale cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"scem9a\" data-start=\"2263\" data-end=\"2324\"\u003e\n\u003cp data-start=\"2265\" data-end=\"2324\"\u003e\u003cstrong data-start=\"2265\" data-end=\"2277\"\u003eTexture:\u003c\/strong\u003e Chalky, powdery, slightly creamy when chewed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ktmk5c\" data-start=\"2325\" data-end=\"2365\"\u003e\n\u003cp data-start=\"2327\" data-end=\"2365\"\u003e\u003cstrong data-start=\"2327\" data-end=\"2345\"\u003eCrunch factor:\u003c\/strong\u003e Crisp, clean snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14ofwgq\" data-start=\"2366\" data-end=\"2452\"\u003e\n\u003cp data-start=\"2368\" data-end=\"2452\"\u003e\u003cstrong data-start=\"2368\" data-end=\"2386\"\u003eTaste profile:\u003c\/strong\u003e Chalky, mineral-rich, dusty, wet concrete, limestone, damp soil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"2uft6g\" data-start=\"2453\" data-end=\"2498\"\u003e\n\u003cp data-start=\"2455\" data-end=\"2498\"\u003e\u003cstrong data-start=\"2455\" data-end=\"2471\"\u003eIngredients:\u003c\/strong\u003e 100% natural kaolin clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1t7bmr9\" data-start=\"2499\" data-end=\"2549\"\u003e\n\u003cp data-start=\"2501\" data-end=\"2549\"\u003e\u003cstrong data-start=\"2501\" data-end=\"2523\"\u003eCountry of origin:\u003c\/strong\u003e United States (Georgia)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bjvuk9\" data-start=\"2583\" data-end=\"2691\"\u003e\n\u003cp data-start=\"2585\" data-end=\"2691\"\u003e\u003cstrong data-start=\"2585\" data-end=\"2614\"\u003eTraditional clay origins:\u003c\/strong\u003e Southern United States kaolin deposits traditionally known as “white dirt”\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52677812355399,"sku":"03071302382","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52677812388167,"sku":"0307130237","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/GeorgiaWhite.png?v=1773505948"},{"product_id":"megan-soft-clay-edible-clay-for-pica","title":"Megan Soft Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cp data-start=\"166\" data-end=\"652\"\u003eMegan Soft Clay is a medium-crunchy, naturally earthy clay that balances firm bite with a gentler texture, making it approachable yet satisfying for experienced clay eaters. Harvested from mineral-rich Indian soil, cleaned, sun-dried, and lightly roasted, it delivers a crisp, crumbly texture that breaks into soft shards without turning creamy, sticky, or gritty. Some batches contain occasional harder granules, adding subtle variety to the eating experience.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1055\"\u003eIts flavour is bold and cement-forward, with strong \u003cem data-start=\"706\" data-end=\"720\"\u003ewet concrete\u003c\/em\u003e notes, basementy undertones, and faint aromas reminiscent of AC ducts when wet. Megan Soft Clay evokes the grounding scent of petrichor — fresh, earthy, and mineral-rich — while maintaining a smooth, clean mouthfeel. A favourite for those who enjoy a medium, crumbly clay with pronounced earthy depth and a natural, satisfying bite.\u003c\/p\u003e\n\u003cp data-start=\"1057\" data-end=\"1858\"\u003e\u003cstrong data-start=\"1057\" data-end=\"1066\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1094\" data-end=\"1097\"\u003e\u003cstrong data-start=\"1097\" data-end=\"1108\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1137\" data-end=\"1140\"\u003e\u003cstrong data-start=\"1140\" data-end=\"1150\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1175\" data-end=\"1178\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1189\"\u003eColour:\u003c\/strong\u003e Dark grey with some black tones\u003cbr data-start=\"1221\" data-end=\"1224\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1224\" data-end=\"1236\"\u003eTexture:\u003c\/strong\u003e Medium crunchy, crumbly, breaks into soft shards; low grit, non-sticky\u003cbr data-start=\"1307\" data-end=\"1310\"\u003e\u003cstrong data-start=\"1310\" data-end=\"1328\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm crunch that softens into granular paste\u003cbr data-start=\"1390\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1393\" data-end=\"1411\"\u003eTaste Profile:\u003c\/strong\u003e Strong wet concrete and cementy earthiness, basementy notes, faint AC duct aroma, petrichor freshness\u003cbr data-start=\"1513\" data-end=\"1516\"\u003e\u003cstrong data-start=\"1516\" data-end=\"1532\"\u003eIngredients:\u003c\/strong\u003e 100% natural Megan Soft clay\u003cbr data-start=\"1561\" data-end=\"1564\"\u003e\u003cstrong data-start=\"1564\" data-end=\"1586\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1597\" data-end=\"1600\"\u003e\u003cstrong data-start=\"1600\" data-end=\"1611\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1620\" data-end=\"1623\"\u003e\u003cstrong data-start=\"1623\" data-end=\"1652\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its wet earth, petrichor-forward taste and natural aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52682355376455,"sku":"0305020187","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52682355409223,"sku":"0305020186","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Megan_Soft_Clay.png?v=1778027944"},{"product_id":"magmitti-clay-clay-for-pica-and-geophagia","title":"Magmitti Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cp data-start=\"154\" data-end=\"612\"\u003eMagmitti Clay is a bold, roasted clay with a distinctive smoky-earthy character, perfect for seasoned clay enthusiasts who crave intense flavors and a satisfying crunch. Naturally harvested, cleaned, sun-dried, and lightly roasted, it delivers a firm, snappy bite that breaks into granules without sticking or turning gritty. The texture is hard and porous, providing a long-lasting, crisp chew that stays crunchy until the very end.\u003c\/p\u003e\n\u003cp data-start=\"614\" data-end=\"1033\"\u003eIts flavour is a complex blend of \u003cem data-start=\"648\" data-end=\"678\"\u003ecementy, roasted, and earthy\u003c\/em\u003e tones, with subtle smoked barbeque notes and faint gasoline-like hints when wet. Magmitti Clay carries the grounding aroma of mineral-rich Indian soil, with a petrichor-like freshness reminiscent of rain on dry earth. This clay is ideal for those who enjoy a deep, intense, and full-bodied edible clay experience — earthy, smoky, and endlessly crunchy.\u003c\/p\u003e\n\u003cp data-start=\"1035\" data-end=\"1797\"\u003e\u003cstrong data-start=\"1035\" data-end=\"1044\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1072\" data-end=\"1075\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1086\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1115\" data-end=\"1118\"\u003e\u003cstrong data-start=\"1118\" data-end=\"1128\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1153\" data-end=\"1156\"\u003e\u003cstrong data-start=\"1156\" data-end=\"1167\"\u003eColour:\u003c\/strong\u003e Dark grey to black\u003cbr data-start=\"1186\" data-end=\"1189\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1189\" data-end=\"1201\"\u003eTexture:\u003c\/strong\u003e Hard, crunchy, porous, smooth; low grit, non-sticky\u003cbr data-start=\"1253\" data-end=\"1256\"\u003e\u003cstrong data-start=\"1256\" data-end=\"1274\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1341\" data-end=\"1344\"\u003e\u003cstrong data-start=\"1344\" data-end=\"1362\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, smoky, roasted barbeque, cementy with faint gasoline notes and petrichor freshness\u003cbr data-start=\"1453\" data-end=\"1456\"\u003e\u003cstrong data-start=\"1456\" data-end=\"1472\"\u003eIngredients:\u003c\/strong\u003e 100% natural Magmitti clay\u003cbr data-start=\"1499\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1502\" data-end=\"1524\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1535\" data-end=\"1538\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1549\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1558\" data-end=\"1561\"\u003e\u003cstrong data-start=\"1561\" data-end=\"1590\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its earthy, roasted smoke-forward taste and natural aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52811890655559,"sku":"0305020183","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52811890688327,"sku":"0305020182","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2f449027-d801-4ed4-a434-e09938fba35d.png?v=1767575857"},{"product_id":"clay-and-crumb-shots-by-flavour-edible-clay-powders-and-crumbs-for-pica-and-geophagia","title":"Clay Flavour Pots - Explore the range of Indian clay powders snd crumbs by flavour profile","description":"\u003ch3 data-end=\"58\" data-start=\"36\" data-section-id=\"f0xuy6\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"365\" data-start=\"59\"\u003eClay Powder and Crumb Flavour Pots are designed for exploring different clay flavour profiles without committing to larger chunks or treats. Packed in handy Kraft shot-sized pots, each blend contains mostly fine clay powder with a scattering of crumbs for a gentle, textured crunch.\u003c\/p\u003e\n\u003cp data-end=\"714\" data-start=\"367\"\u003eThese shots are ideal for those with sensitive teeth, or for anyone curious about the flavour of natural clays before moving on to firmer chunks, bars, or chalk-style treats. Each pot offers a focused taste experience built around a specific flavour profile, allowing you to explore smoky, creamy, mineral, or earthy clay notes at your own pace.\u003c\/p\u003e\n\u003cp data-end=\"1004\" data-start=\"716\"\u003eThink of them as flavour samplers for the clay-curious — similar to our mystery mix-ups, but guided by a chosen taste profile. Whether you prefer subtle creamy tones or bold iron-rich earthiness, Clay and Crumb Shots provide an easy way to discover what your crunch cravings lean towards.\u003c\/p\u003e\n\u003ch3 data-end=\"1028\" data-start=\"1006\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1219\" data-start=\"1029\"\u003eSoft, powdery clay with occasional crumb fragments. Designed for a gentle bite with light texture rather than firm crunch, making them suitable for those who prefer a softer clay experience.\u003c\/p\u003e\n\u003ch3 data-end=\"1240\" data-start=\"1221\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1295\" data-start=\"1241\"\u003eEach shot highlights a different clay flavour profile:\u003c\/p\u003e\n\u003cul data-end=\"1714\" data-start=\"1297\"\u003e\n\u003cli data-end=\"1374\" data-start=\"1297\" data-section-id=\"e47fh5\"\u003e\n\u003cp data-end=\"1374\" data-start=\"1299\"\u003e\u003cstrong data-end=\"1313\" data-start=\"1299\"\u003eSmoky Char (Blacks)\u003c\/strong\u003e – deep roasted tones with charcoal-like, smoky earthiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1450\" data-start=\"1375\" data-section-id=\"ysxqel\"\u003e\n\u003cp data-end=\"1450\" data-start=\"1377\"\u003e\u003cstrong data-end=\"1392\" data-start=\"1377\"\u003eMild Creamy\/Chalky (Whites)\u003c\/strong\u003e – smooth, soft mineral notes with a creamy clay and chalky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1542\" data-start=\"1451\" data-section-id=\"7mcabe\"\u003e\n\u003cp data-end=\"1542\" data-start=\"1453\"\u003e\u003cstrong data-end=\"1464\" data-start=\"1453\"\u003eCementy (Greys)\u003c\/strong\u003e – bold mineral profile reminiscent of wet cement, limestone and stone dust.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1626\" data-start=\"1543\" data-section-id=\"29gcgo\"\u003e\n\u003cp data-end=\"1626\" data-start=\"1545\"\u003e\u003cstrong data-end=\"1565\" data-start=\"1545\"\u003eIron-Rich Earthy (Reds\/Browns)\u003c\/strong\u003e – rich red-clay depth with metallic, soil-like undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1714\" data-start=\"1627\" data-section-id=\"1k7ige7\"\u003e\n\u003cp data-end=\"1714\" data-start=\"1629\"\u003e\u003cstrong data-end=\"1651\" data-start=\"1629\"\u003eMineral-Rich Terra (Oranges)\u003c\/strong\u003e – layered mineral flavours with dry earth and petrichor notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1714\" data-start=\"1627\" data-section-id=\"1k7ige7\"\u003e\n\u003cstrong\u003eGasoline (Mixed Colours) - \u003c\/strong\u003ea mix of clays that taste like gas\/petrol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1737\" data-start=\"1716\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2015\" data-start=\"1738\"\u003eThese clay shots are perfect for slow tasting and flavour exploration. The powder-dominant texture allows the mineral taste of each blend to come through clearly, while small crumbs add just enough texture to keep the experience interesting without being too hard on the teeth.\u003c\/p\u003e\n\u003ch3 data-end=\"2035\" data-start=\"2017\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2235\" data-start=\"2036\"\u003e\n\u003cli data-end=\"2073\" data-start=\"2036\" data-section-id=\"1ypkaxy\"\u003e\n\u003cp data-end=\"2073\" data-start=\"2038\"\u003eFlavour-focused clay sampler pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2116\" data-start=\"2074\" data-section-id=\"k9vl6q\"\u003e\n\u003cp data-end=\"2116\" data-start=\"2076\"\u003ePowder-heavy texture with crumb pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2146\" data-start=\"2117\" data-section-id=\"10n4dfg\"\u003e\n\u003cp data-end=\"2146\" data-start=\"2119\"\u003eGentle on sensitive teeth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2194\" data-start=\"2147\" data-section-id=\"11l2fhe\"\u003e\n\u003cp data-end=\"2194\" data-start=\"2149\"\u003eIdeal for tasting new clay flavour profiles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2235\" data-start=\"2195\" data-section-id=\"15ftgkz\"\u003e\n\u003cp data-end=\"2235\" data-start=\"2197\"\u003eConvenient Kraft shot-sized containers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2258\" data-start=\"2237\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2904\" data-start=\"2260\"\u003e\n\u003cli data-end=\"2288\" data-start=\"2260\" data-section-id=\"4dd6d2\"\u003e\n\u003cp data-end=\"2288\" data-start=\"2262\"\u003e\u003cstrong data-end=\"2271\" data-start=\"2262\"\u003eSize:\u003c\/strong\u003e Kraft shot pot\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2323\" data-start=\"2289\" data-section-id=\"e0jem0\"\u003e\n\u003cp data-end=\"2323\" data-start=\"2291\"\u003e\u003cstrong data-end=\"2302\" data-start=\"2291\"\u003eWeight:\u003c\/strong\u003e 50g or 75g options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2366\" data-start=\"2324\" data-section-id=\"5fg8e4\"\u003e\n\u003cp data-end=\"2366\" data-start=\"2326\"\u003e\u003cstrong data-end=\"2336\" data-start=\"2326\"\u003eShape:\u003c\/strong\u003e Powder with crumb fragments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2447\" data-start=\"2367\" data-section-id=\"1jo5ox0\"\u003e\n\u003cp data-end=\"2447\" data-start=\"2369\"\u003e\u003cstrong data-end=\"2380\" data-start=\"2369\"\u003eColour:\u003c\/strong\u003e Varies by flavour profile (light cream to deep earthy red\/brown)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2495\" data-start=\"2448\" data-section-id=\"18pc4mc\"\u003e\n\u003cp data-end=\"2495\" data-start=\"2450\"\u003e\u003cstrong data-end=\"2462\" data-start=\"2450\"\u003eTexture:\u003c\/strong\u003e Fine powder with crumb texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2537\" data-start=\"2496\" data-section-id=\"1gu99jw\"\u003e\n\u003cp data-end=\"2537\" data-start=\"2498\"\u003e\u003cstrong data-end=\"2516\" data-start=\"2498\"\u003eCrunch Factor:\u003c\/strong\u003e Low to mild crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2637\" data-start=\"2538\" data-section-id=\"qozw8r\"\u003e\n\u003cp data-end=\"2637\" data-start=\"2540\"\u003e\u003cstrong data-end=\"2558\" data-start=\"2540\"\u003eTaste Profile:\u003c\/strong\u003e Smoky, creamy, cementy, iron-rich earthy, or mineral-rich depending on blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2694\" data-start=\"2638\" data-section-id=\"1k406ms\"\u003e\n\u003cp data-end=\"2694\" data-start=\"2640\"\u003e\u003cstrong data-end=\"2656\" data-start=\"2640\"\u003eIngredients:\u003c\/strong\u003e Natural clay blends and clay crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2752\" data-start=\"2695\" data-section-id=\"l2o5zo\"\u003e\n\u003cp data-end=\"2752\" data-start=\"2697\"\u003e\u003cstrong data-end=\"2719\" data-start=\"2697\"\u003eCountry of Origin:\u003c\/strong\u003e Varies depending on clay blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2776\" data-start=\"2753\" data-section-id=\"zo3l4z\"\u003e\n\u003cp data-end=\"2776\" data-start=\"2755\"\u003e\u003cstrong data-end=\"2766\" data-start=\"2755\"\u003eVendor:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e Varies depending on clay blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2904\" data-start=\"2777\" data-section-id=\"azai26\"\u003e\n\u003cp data-end=\"2904\" data-start=\"2779\"\u003e\u003cstrong data-end=\"2808\" data-start=\"2779\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by traditional earth and mineral clay profiles enjoyed in geophagy cultures worldwide.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2922\" data-start=\"2906\" data-section-id=\"1ajl8cl\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3285\" data-start=\"2923\"\u003e\u003cem\u003eThis product is made from natural earth materials and is intended for sensory and hobby use. Natural clay products may vary in colour, flavour, texture, and hardness from batch to batch. Small stones, grit, or mineral fragments may occasionally occur due to the natural origin of the clay. Please consume responsibly and discontinue use if any discomfort occurs.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g \/ Smoky Char","offer_id":53520883155271,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Mild Creamy\/Chalky","offer_id":53520883188039,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Cementy","offer_id":53520883220807,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Iron-Rich Earthy","offer_id":53520883253575,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Mineral-Rich Terra","offer_id":53520883286343,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Gasoline","offer_id":53609969353031,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Smoky Char","offer_id":53520883319111,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Mild Creamy\/Chalky","offer_id":53520883351879,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Cementy","offer_id":53520883384647,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Iron-Rich Earthy","offer_id":53520883417415,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Mineral-Rich Terra","offer_id":53520883450183,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Gasoline","offer_id":53609969385799,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_7ede38a2-a304-4cf6-9a62-19c8ee496b73.png?v=1773532393"},{"product_id":"everest-clay-damp-earthy-indian-clay-chunks","title":"Everest Clay - Damp earthy Indian clay chunks","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"448\" data-start=\"21\"\u003eEverest edible clay offers a bold and grounding clay experience, rooted in its naturally raw and earthy character. Sourced from India and presented in rustic, irregular chunks, this clay leans into its authenticity with a distinctly damp-earth profile—often compared to freshly turned soil or even a broken flower pot. It’s a sensory-forward option for those who appreciate deep mineral tones and a more traditional clay taste.\u003c\/p\u003e\n\u003ch2 data-end=\"469\" data-start=\"450\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"782\" data-start=\"471\"\u003eFirm on the first bite, Everest clay delivers a satisfying medium-hard crunch that quickly transforms as you chew. The structure breaks down smoothly, softening into a creamy, slightly muddy consistency without any grit. It’s a clean crunch-to-melt experience that keeps things interesting from start to finish.\u003c\/p\u003e\n\u003ch2 data-end=\"800\" data-start=\"784\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1075\" data-start=\"802\"\u003eExpect a strong earthy flavour with damp, soil-like notes and a subtle dusty finish. The aroma carries hints of petrichor—like rain hitting dry ground—adding to its natural appeal. It’s unapologetically earthy, making it ideal for those who enjoy robust, grounded profiles.\u003c\/p\u003e\n\u003ch2 data-end=\"1095\" data-start=\"1077\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1384\" data-start=\"1097\"\u003eThis is a clay that evolves as you enjoy it. Starting with a crisp bite and transitioning into a smooth, almost paste-like texture, Everest clay offers a full sensory journey. As a natural product, slight variations in taste and texture between batches add to its charm and authenticity.\u003c\/p\u003e\n\u003ch2 data-end=\"1401\" data-start=\"1386\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1626\" data-start=\"1403\"\u003e\n\u003cli data-end=\"1458\" data-start=\"1403\" data-section-id=\"l0kb4t\"\u003eMedium-hard crunch that softens to a creamy texture\u003c\/li\u003e\n\u003cli data-end=\"1495\" data-start=\"1459\" data-section-id=\"7n5gds\"\u003eStrong earthy, damp soil flavour\u003c\/li\u003e\n\u003cli data-end=\"1541\" data-start=\"1496\" data-section-id=\"190ydii\"\u003eGrit-free composition for a smooth finish\u003c\/li\u003e\n\u003cli data-end=\"1588\" data-start=\"1542\" data-section-id=\"12iicca\"\u003eNatural chunk form for a rustic experience\u003c\/li\u003e\n\u003cli data-end=\"1626\" data-start=\"1589\" data-section-id=\"15j0ys0\"\u003eBatch variability adds uniqueness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"1646\" data-start=\"1628\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2102\" data-start=\"1648\"\u003e\n\u003cli data-end=\"1686\" data-start=\"1648\" data-section-id=\"qwm3fz\"\u003e\n\u003cstrong data-end=\"1659\" data-start=\"1650\"\u003eSize:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-end=\"1729\" data-start=\"1687\" data-section-id=\"h40b6p\"\u003e\n\u003cstrong data-end=\"1700\" data-start=\"1689\"\u003eWeight:\u003c\/strong\u003e Available in 100g and 250g\u003c\/li\u003e\n\u003cli data-end=\"1766\" data-start=\"1730\" data-section-id=\"1gurczd\"\u003e\n\u003cstrong data-end=\"1742\" data-start=\"1732\"\u003eShape:\u003c\/strong\u003e Chunky, uneven pieces\u003c\/li\u003e\n\u003cli data-end=\"1810\" data-start=\"1767\" data-section-id=\"scwepy\"\u003e\n\u003cstrong data-end=\"1780\" data-start=\"1769\"\u003eColour:\u003c\/strong\u003e Light brown to earthy beige\u003c\/li\u003e\n\u003cli data-end=\"1860\" data-start=\"1811\" data-section-id=\"1qxro6s\"\u003e\n\u003cstrong data-end=\"1825\" data-start=\"1813\"\u003eTexture:\u003c\/strong\u003e Medium-hard, softens when chewed\u003c\/li\u003e\n\u003cli data-end=\"1888\" data-start=\"1861\" data-section-id=\"v29qxy\"\u003e\n\u003cstrong data-end=\"1881\" data-start=\"1863\"\u003eCrunch Factor:\u003c\/strong\u003e 3 medium crunch\u003c\/li\u003e\n\u003cli data-end=\"1936\" data-start=\"1889\" data-section-id=\"lympw3\"\u003e\n\u003cstrong data-end=\"1909\" data-start=\"1891\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, damp soil, dusty\u003c\/li\u003e\n\u003cli data-end=\"1970\" data-start=\"1937\" data-section-id=\"15guhlu\"\u003e\n\u003cstrong data-end=\"1955\" data-start=\"1939\"\u003eIngredients:\u003c\/strong\u003e Natural clay\u003c\/li\u003e\n\u003cli data-end=\"2003\" data-start=\"1971\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"1995\" data-start=\"1973\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2036\" data-start=\"2004\" data-section-id=\"1cyqejm\"\u003e\n\u003cstrong data-end=\"2017\" data-start=\"2006\"\u003eVendor:\u003c\/strong\u003e AJ Premium Clays\u003c\/li\u003e\n\u003cli data-end=\"2102\" data-start=\"2037\" data-section-id=\"nsj17l\"\u003e\n\u003cstrong data-end=\"2068\" data-start=\"2039\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Naturally harvested Indian clay\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53807951446343,"sku":"03050201461","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53681905566023,"sku":"03050201462","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53681905598791,"sku":"03050201463","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/EverestClay_50a912c0-e26e-418f-9f98-ec916a99383c.png?v=1776415619"},{"product_id":"pink-softy-clay-damp-soil-indian-clay-chunks","title":"Pinky Soft Clay - Damp soil Indian clay chunks","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"401\"\u003ePinky Softy is a beautifully delicate clay that leans into softness, creaminess, and subtle complexity. Known for its gentle crunch and melt-in-the-mouth finish, this variety is a favourite for those who prefer a smoother, more refined clay experience. Its naturally pink hue adds to its charm, while the flavour delivers a rich earthiness with comforting, rain-soaked undertones.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"403\" data-end=\"422\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"424\" data-end=\"677\"\u003eSoft and dry to the touch, Pinky Softy offers a light-to-medium crunch that quickly dissolves as you chew. It breaks down effortlessly into a fine, creamy paste with no stickiness or grit, creating a smooth and satisfying mouthfeel from start to finish.\u003c\/p\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"679\" data-end=\"695\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"697\" data-end=\"974\"\u003eExpect a deep earthy flavour layered with notes reminiscent of wet cement, basement air, and fresh petrichor. There’s a subtle complexity here—some batches may carry a faint saltiness or even a delicate hint of sweetness, adding a gentle lift to its otherwise grounded profile.\u003c\/p\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"976\" data-end=\"994\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"996\" data-end=\"1258\"\u003ePinky Softy is all about ease and comfort. It doesn’t fight back with hardness or grit—instead, it delivers a soft crunch followed by a silky, melt-away texture. Ideal for slower, more mindful enjoyment, especially for those drawn to creamy, non-intrusive clays.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1260\" data-end=\"1275\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1277\" data-end=\"1474\"\u003e\n\u003cli data-section-id=\"uswd55\" data-start=\"1277\" data-end=\"1319\"\u003eSoft, dry texture with a gentle crunch\u003c\/li\u003e\n\u003cli data-section-id=\"tqe7x6\" data-start=\"1320\" data-end=\"1365\"\u003eQuickly melts into a smooth, creamy paste\u003c\/li\u003e\n\u003cli data-section-id=\"80ufbj\" data-start=\"1366\" data-end=\"1394\"\u003eGrit-free and non-sticky\u003c\/li\u003e\n\u003cli data-section-id=\"fposw\" data-start=\"1395\" data-end=\"1444\"\u003eRich earthy flavour with subtle nuanced notes\u003c\/li\u003e\n\u003cli data-section-id=\"fjr8m6\" data-start=\"1445\" data-end=\"1474\"\u003eNaturally pink-toned clay\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1476\" data-end=\"1494\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1496\" data-end=\"1960\"\u003e\n\u003cli data-section-id=\"rdy08g\" data-start=\"1496\" data-end=\"1531\"\u003e\n\u003cstrong data-start=\"1498\" data-end=\"1507\"\u003eSize:\u003c\/strong\u003e Irregular soft chunks\u003c\/li\u003e\n\u003cli data-section-id=\"lj61ir\" data-start=\"1532\" data-end=\"1575\"\u003e\n\u003cstrong data-start=\"1534\" data-end=\"1545\"\u003eWeight:\u003c\/strong\u003e Available in assorted sizes\u003c\/li\u003e\n\u003cli data-section-id=\"1oy0e4v\" data-start=\"1576\" data-end=\"1615\"\u003e\n\u003cstrong data-start=\"1578\" data-end=\"1588\"\u003eShape:\u003c\/strong\u003e Chunky, breakable pieces\u003c\/li\u003e\n\u003cli data-section-id=\"jodbum\" data-start=\"1616\" data-end=\"1656\"\u003e\n\u003cstrong data-start=\"1618\" data-end=\"1629\"\u003eColour:\u003c\/strong\u003e Soft pink to muted blush\u003c\/li\u003e\n\u003cli data-section-id=\"177hx42\" data-start=\"1657\" data-end=\"1704\"\u003e\n\u003cstrong data-start=\"1659\" data-end=\"1671\"\u003eTexture:\u003c\/strong\u003e Soft, dry, powdery when chewed\u003c\/li\u003e\n\u003cli data-section-id=\"wa1otg\" data-start=\"1705\" data-end=\"1732\"\u003e\n\u003cstrong data-start=\"1707\" data-end=\"1725\"\u003eCrunch Factor:\u003c\/strong\u003e 2 soft\/medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"1djld3e\" data-start=\"1733\" data-end=\"1790\"\u003e\n\u003cstrong data-start=\"1735\" data-end=\"1753\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, petrichor, lightly mineral\u003c\/li\u003e\n\u003cli data-section-id=\"15guhlu\" data-start=\"1791\" data-end=\"1824\"\u003e\n\u003cstrong data-start=\"1793\" data-end=\"1809\"\u003eIngredients:\u003c\/strong\u003e Natural clay\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"1825\" data-end=\"1857\"\u003e\n\u003cstrong data-start=\"1827\" data-end=\"1849\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"10q5q4h\" data-start=\"1858\" data-end=\"1887\"\u003e\n\u003cstrong data-start=\"1860\" data-end=\"1871\"\u003eVendor:\u003c\/strong\u003e Not specified\u003c\/li\u003e\n\u003cli data-section-id=\"5e4t4t\" data-start=\"1888\" data-end=\"1960\"\u003e\n\u003cstrong data-start=\"1890\" data-end=\"1919\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Naturally occurring soft clay deposits\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53681924407623,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53681924440391,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2837a260-9106-452c-8ed0-3c66ca89f2c0.png?v=1776391986"},{"product_id":"indian-clay-bundle-flavour-roasted-and-smoky","title":"Indian Raw Clay Bundle - Flavour: Roasted, Smoky and Petrol tones","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"354\" data-start=\"21\"\u003eA bold and immersive selection for lovers of deep, roasted profiles, the Indian Raw Clay Bundle brings together five distinctive clays in one richly layered set. Carefully curated from traditional sources in India, this bundle showcases the full spectrum of roasted and smoky notes — from gently toasted to deeply fired and aromatic.\u003c\/p\u003e\n\u003cp data-end=\"658\" data-start=\"356\"\u003eEach 100g portion offers its own unique character, allowing you to explore how roasting and smoking techniques transform both flavour and texture. Whether you prefer subtle warmth or intense, kiln-fired depth, this bundle delivers a complete sensory journey through India’s most sought-after raw clays.\u003c\/p\u003e\n\u003chr data-end=\"663\" data-start=\"660\"\u003e\n\u003ch2 data-end=\"684\" data-start=\"665\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"973\" data-start=\"686\"\u003eA varied and dynamic experience across the bundle. Expect everything from firm, snappy chunks to slightly brittle, crumbly bites depending on the clay. Some pieces deliver a clean, dry crunch, while others soften gradually, breaking down into smooth, meltable textures with minimal grit.\u003c\/p\u003e\n\u003chr data-end=\"978\" data-start=\"975\"\u003e\n\u003ch2 data-end=\"996\" data-start=\"980\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1285\" data-start=\"998\"\u003eRich, earthy, and deeply aromatic. Roasted profiles bring warm, nutty, almost toasted mineral notes, while the smoked varieties introduce a darker, fire-kissed intensity. Hints of char, dry earth, and subtle bitterness balance beautifully with the natural mineral sweetness of the clays.\u003c\/p\u003e\n\u003chr data-end=\"1290\" data-start=\"1287\"\u003e\n\u003ch2 data-end=\"1310\" data-start=\"1292\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1722\" data-start=\"1312\"\u003eThis bundle is ideal for those who enjoy exploring contrast. Move from the lighter, gently roasted tones of Dryfruit and Half Roasted Nakumatt into the deeper, more intense profiles of Full Roasted and Smoked Nakumatt, finishing with the bold, grounding character of Blackhall clay. Each variety offers a slightly different pace — from quick crunch-and-melt satisfaction to slower, more contemplative textures.\u003c\/p\u003e\n\u003chr data-end=\"1727\" data-start=\"1724\"\u003e\n\u003ch2 data-end=\"1744\" data-start=\"1729\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1954\" data-start=\"1746\"\u003e\n\u003cli data-end=\"1790\" data-start=\"1746\" data-section-id=\"aidt2w\"\u003eFive distinct Indian clays in one bundle\u003c\/li\u003e\n\u003cli data-end=\"1829\" data-start=\"1791\" data-section-id=\"118trmc\"\u003eRoasted and smoky flavour spectrum\u003c\/li\u003e\n\u003cli data-end=\"1876\" data-start=\"1830\" data-section-id=\"17i0j30\"\u003eBalanced mix of textures and crunch levels\u003c\/li\u003e\n\u003cli data-end=\"1914\" data-start=\"1877\" data-section-id=\"cjc7yf\"\u003eIdeal for sampling and comparison\u003c\/li\u003e\n\u003cli data-end=\"1954\" data-start=\"1915\" data-section-id=\"qor4hr\"\u003eGenerous 100g portions of each clay\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1959\" data-start=\"1956\"\u003e\n\u003ch2 data-end=\"1979\" data-start=\"1961\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2628\" data-start=\"1981\"\u003e\n\u003cli data-end=\"2026\" data-start=\"1981\" data-section-id=\"1asq4r5\"\u003e\n\u003cstrong data-end=\"1992\" data-start=\"1983\"\u003eSize:\u003c\/strong\u003e Mixed chunks and natural pieces\u003c\/li\u003e\n\u003cli data-end=\"2064\" data-start=\"2027\" data-section-id=\"1iutnvb\"\u003e\n\u003cstrong data-end=\"2040\" data-start=\"2029\"\u003eWeight:\u003c\/strong\u003e Select between 500g total (5 × 100g) and \u003cmeta charset=\"utf-8\"\u003e250g total (5 × 50g)\u003c\/li\u003e\n\u003cli data-end=\"2110\" data-start=\"2065\" data-section-id=\"y7yve4\"\u003e\n\u003cstrong data-end=\"2077\" data-start=\"2067\"\u003eShape:\u003c\/strong\u003e Irregular chunks and fragments\u003c\/li\u003e\n\u003cli data-end=\"2195\" data-start=\"2111\" data-section-id=\"swhs1t\"\u003e\n\u003cstrong data-end=\"2124\" data-start=\"2113\"\u003eColour:\u003c\/strong\u003e Varies from light earthy tones to deep roasted browns and near-black\u003c\/li\u003e\n\u003cli data-end=\"2243\" data-start=\"2196\" data-section-id=\"151b1dm\"\u003e\n\u003cstrong data-end=\"2210\" data-start=\"2198\"\u003eTexture:\u003c\/strong\u003e Firm to crumbly, some meltable\u003c\/li\u003e\n\u003cli data-end=\"2300\" data-start=\"2244\" data-section-id=\"es10s2\"\u003e\n\u003cstrong data-end=\"2264\" data-start=\"2246\"\u003eCrunch factor:\u003c\/strong\u003e Medium to high, depending on clay\u003c\/li\u003e\n\u003cli data-end=\"2360\" data-start=\"2301\" data-section-id=\"1jg3ns5\"\u003e\n\u003cstrong data-end=\"2321\" data-start=\"2303\"\u003eTaste profile:\u003c\/strong\u003e Roasted, smoky, earthy, mineral-rich\u003c\/li\u003e\n\u003cli data-end=\"2487\" data-start=\"2361\" data-section-id=\"rxltmg\"\u003e\n\u003cstrong data-end=\"2379\" data-start=\"2363\"\u003eIngredients:\u003c\/strong\u003e Natural edible clays (Dryfruit, Half Roasted Nakumatt, Full Roasted Nakumatt, Smoked Nakumatt, Blackhall)\u003c\/li\u003e\n\u003cli data-end=\"2520\" data-start=\"2488\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"2512\" data-start=\"2490\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2553\" data-start=\"2521\" data-section-id=\"1cyqejm\"\u003e\n\u003cstrong data-end=\"2534\" data-start=\"2523\"\u003eVendor:\u003c\/strong\u003e AJ Premium Clays\u003c\/li\u003e\n\u003cli data-end=\"2628\" data-start=\"2554\" data-section-id=\"16pd21v\"\u003e\n\u003cstrong data-end=\"2585\" data-start=\"2556\"\u003eTraditional clay origins:\u003c\/strong\u003e Indian roasted and smoked clay varieties\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697636630855,"sku":"0806020031","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53697636663623,"sku":"0806020032","price":18.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_89243208-9815-4a6d-94c0-9887da2b4294.png?v=1750109923"},{"product_id":"the-top-10-bestsellers-bundle","title":"The \"2025 Top 10 Bestsellers\" Bundle - Up to 1kg of Mixed Indian\/British Assorted Clay \u0026 Chalk Selection","description":"\u003cp data-start=\"158\" data-end=\"174\"\u003e\u003cstrong data-start=\"158\" data-end=\"174\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"176\" data-end=\"795\"\u003e\u003cstrong data-start=\"176\" data-end=\"188\"\u003eTexture:\u003c\/strong\u003e Multi-textural mix (crisp, dense, chalky, crumbly, creamy)\u003cbr data-start=\"247\" data-end=\"250\"\u003e\u003cstrong data-start=\"250\" data-end=\"268\"\u003eCrunch Factor:\u003c\/strong\u003e 5 – Very Hard to 2 – Medium\/Soft (varies across bundle)\u003cbr data-start=\"324\" data-end=\"327\"\u003e\u003cstrong data-start=\"327\" data-end=\"337\"\u003eTaste:\u003c\/strong\u003e Ranges from smoky and roasted to clean, chalky and mineral-rich\u003cbr data-start=\"401\" data-end=\"404\"\u003e\u003cstrong data-start=\"404\" data-end=\"416\"\u003eSensory:\u003c\/strong\u003e Full-spectrum experience with contrasting crunch, crumble, and melt profiles\u003cbr data-start=\"493\" data-end=\"496\"\u003e\u003cstrong data-start=\"496\" data-end=\"507\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳 \u0026amp; United Kingdom 🇬🇧, Various regions\u003cbr data-start=\"557\" data-end=\"560\"\u003e\u003cstrong data-start=\"560\" data-end=\"569\"\u003eUses:\u003c\/strong\u003e Ideal for exploration, variety seekers, and mixed sensory preferences\u003cbr data-start=\"639\" data-end=\"642\"\u003e\u003cstrong data-start=\"642\" data-end=\"662\"\u003eClay Experience:\u003c\/strong\u003e Best suited for both beginners and experienced users—offers a broad, balanced introduction alongside deeper, more intense profiles\u003c\/p\u003e\n\u003chr data-start=\"797\" data-end=\"800\"\u003e\n\u003cp data-start=\"802\" data-end=\"822\"\u003e\u003cstrong data-start=\"802\" data-end=\"822\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"824\" data-end=\"1191\"\u003eThe Top 10 Bestsellers Bundle is a comprehensive collection of the most in-demand clay and chalk pieces across the Earthy Crunch UK range. Carefully assembled to showcase variety, this bundle spans traditional Indian roasted clays, cement-style blends, crumbly cookie forms, and classic British chalk—bringing together a wide spectrum of textures and earthy profiles.\u003c\/p\u003e\n\u003cp data-start=\"1193\" data-end=\"1519\"\u003eRooted in regions where clay materials have long been appreciated for their distinctive sensory qualities, this selection reflects both cultural familiarity and modern texture-led exploration. From deeply roasted, smoky chunks to lighter, cleaner chalk pieces, each item contributes something unique to the overall experience.\u003c\/p\u003e\n\u003cp data-start=\"1521\" data-end=\"1749\"\u003eWhether you’re exploring for the first time or returning to tried-and-tested favourites, this bundle offers a well-rounded introduction to different clay styles, preparation methods, and tactile characteristics—all in one place.\u003c\/p\u003e\n\u003chr data-start=\"1751\" data-end=\"1754\"\u003e\n\u003cp data-start=\"1756\" data-end=\"1777\"\u003e\u003cstrong data-start=\"1756\" data-end=\"1777\"\u003eIncluded Products\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1779\" data-end=\"2465\"\u003e\n\u003cli data-section-id=\"1n83g01\" data-start=\"1779\" data-end=\"1830\"\u003eDryfruit Clay – Bestselling Indian Roasted Clay\u003c\/li\u003e\n\u003cli data-section-id=\"gffcos\" data-start=\"1831\" data-end=\"1880\"\u003eKing Cookies x2 – Edible Clay Treats for Pica\u003c\/li\u003e\n\u003cli data-section-id=\"197c69j\" data-start=\"1881\" data-end=\"1953\"\u003e“Falooda” Mixed Clay Cookies with Crumbs – Indian Earthy Clay Treats\u003c\/li\u003e\n\u003cli data-section-id=\"irywbe\" data-start=\"1954\" data-end=\"2028\"\u003eDouble Delight (A.k.a. Grey Mantle) – Smoky Cementy Indian Clay Treats\u003c\/li\u003e\n\u003cli data-section-id=\"1o3u14v\" data-start=\"2029\" data-end=\"2083\"\u003eHalf Roasted Nakumatt – Roasted Indian Clay Chunks\u003c\/li\u003e\n\u003cli data-section-id=\"fvijie\" data-start=\"2084\" data-end=\"2151\"\u003eSmokey Creamy Bites – Indian Smoky Clay and Creamy Chalk Treats\u003c\/li\u003e\n\u003cli data-section-id=\"oc265s\" data-start=\"2152\" data-end=\"2202\"\u003eBlackurrants Treats – Smoky Indian Clay Treats\u003c\/li\u003e\n\u003cli data-section-id=\"1jl476l\" data-start=\"2203\" data-end=\"2261\"\u003eCement Cookies – Edible Clay Treats for Pica\/Geophagia\u003c\/li\u003e\n\u003cli data-section-id=\"1s7y6jk\" data-start=\"2262\" data-end=\"2391\"\u003eWhite Slate Pencils\u003c\/li\u003e\n\u003cli data-section-id=\"21zz3\" data-start=\"2392\" data-end=\"2465\"\u003eEnglish Chiltern Vale Chalk – Self-foraged, Home-tested British Chalk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2467\" data-end=\"2470\"\u003e\n\u003cp data-start=\"2472\" data-end=\"2492\"\u003e\u003cstrong data-start=\"2472\" data-end=\"2492\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2494\" data-end=\"2889\"\u003eThis bundle delivers a dynamic and evolving texture journey. Expect everything from sharp, snappy breaks in slate pencils to dense, resistant bites in cement-style cookies. Roasted clays like Dryfruit Clay and Nakumatt offer a firm crunch that transitions into a dry, grainy crumble, while cookie-style pieces introduce layered textures—crisp outer shells with softer, more fragmented interiors.\u003c\/p\u003e\n\u003cp data-start=\"2891\" data-end=\"3185\"\u003eChalk elements provide contrast, breaking down more cleanly with a softer, powdery finish. Some blends incorporate a subtle creaminess, smoothing out the harsher edges of more rugged clays. Across the bundle, the experience moves fluidly between hard crunch, coarse crumble, and fine, dry melt.\u003c\/p\u003e\n\u003chr data-start=\"3187\" data-end=\"3190\"\u003e\n\u003cp data-start=\"3192\" data-end=\"3209\"\u003e\u003cstrong data-start=\"3192\" data-end=\"3209\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3211\" data-end=\"3443\"\u003eFlavour profiles range widely, anchored by earthy, mineral-rich foundations. Roasted items bring smoky, slightly toasted notes with a deep, grounding finish. Cement-style clays lean heavier—dusty, dry, and intensely mineral-forward.\u003c\/p\u003e\n\u003cp data-start=\"3445\" data-end=\"3740\"\u003eChalk components introduce a cleaner, lighter taste—subtly creamy, dry, and less aggressive. Some pieces carry a faint loamy or iron-rich edge, while others remain neutral and crisp. Aromas vary from dry and dusty to gently smoky, with certain blends releasing a richer scent as they break down.\u003c\/p\u003e\n\u003cp data-start=\"3742\" data-end=\"3860\"\u003eThe overall profile is layered and evolving, offering both bold intensity and softer, more neutral moments throughout.\u003c\/p\u003e\n\u003chr data-start=\"3862\" data-end=\"3865\"\u003e\n\u003cp data-start=\"3867\" data-end=\"3890\"\u003e\u003cstrong data-start=\"3867\" data-end=\"3890\"\u003eKey Product Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3892\" data-end=\"4469\"\u003e\u003cstrong data-start=\"3892\" data-end=\"3903\"\u003eWeight:\u003c\/strong\u003e Up to 1kg of Clays and Treats\u003cbr data-start=\"3933\" data-end=\"3936\"\u003e\u003cstrong data-start=\"3936\" data-end=\"3946\"\u003eShape:\u003c\/strong\u003e Mixed (chunks, cookies, sticks, irregular forms)\u003cbr data-start=\"3995\" data-end=\"3998\"\u003e\u003cstrong data-start=\"3998\" data-end=\"4009\"\u003eColour:\u003c\/strong\u003e Varied (greys, browns, whites, off-whites, slate tones)\u003cbr data-start=\"4065\" data-end=\"4068\"\u003e\u003cstrong data-start=\"4068\" data-end=\"4084\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay or Chalk (No preservatives, additives, or colourings)\u003cbr data-start=\"4156\" data-end=\"4159\"\u003e\u003cstrong data-start=\"4159\" data-end=\"4170\"\u003eVendor:\u003c\/strong\u003e Varies\u003cbr data-start=\"4177\" data-end=\"4180\"\u003e\u003cstrong data-start=\"4180\" data-end=\"4209\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Clay materials have been used across India and other regions for generations, often tied to cultural practices and sensory preferences associated with geophagia. This bundle reflects a cross-section of those traditions alongside locally sourced British chalk.\u003c\/p\u003e\n\u003chr data-start=\"4471\" data-end=\"4474\"\u003e\n\u003cp data-start=\"4476\" data-end=\"4490\"\u003e\u003cstrong data-start=\"4476\" data-end=\"4490\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"4492\" data-end=\"4703\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"4705\" data-end=\"4919\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"4921\" data-end=\"5146\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"5148\" data-end=\"5210\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Thick","offer_id":53739858559303,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":false},{"title":"Thin","offer_id":53985872707911,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_332175b6-45c3-433b-b727-c174679d10ad.png?v=1759521272"},{"product_id":"indian-raw-clay-bundle-flavour-cement","title":"Indian Raw Clay Bundle - Flavour: Cement Greys","description":"\u003ch2 data-start=\"0\" data-end=\"20\"\u003e\u003cstrong data-start=\"0\" data-end=\"20\"\u003eProduct overview\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"22\" data-end=\"407\"\u003eA bold, grounding and distinctly industrial-inspired selection, the cement flavoured clay bundle brings together five iconic clays in one heavily mineral, ultra-earthy set. Curated for those who enjoy deep, raw, “construction-site” style profiles, this bundle explores the full spectrum of cement-like character — from dry powdery stone notes to dense, chalky, kiln-hardened intensity.\u003c\/p\u003e\n\u003cp data-start=\"409\" data-end=\"745\"\u003eEach 100g portion showcases its own variation of cement-inspired flavour and texture, highlighting how different clay bases can mimic the cool, dusty, mineral-rich sensation of fresh cement, aged mortar, and compacted stone dust. This is a heavy, atmospheric bundle designed for those who prefer deeper, more grounding sensory profiles.\u003c\/p\u003e\n\u003cp data-start=\"747\" data-end=\"856\"\u003eIncludes: xmass clay, elephant clay, everest clay, juhu nakumatt clay and diamond clay (all in 100g portions)\u003c\/p\u003e\n\u003chr data-start=\"858\" data-end=\"861\"\u003e\n\u003ch3 data-start=\"863\" data-end=\"883\"\u003e\u003cstrong data-start=\"863\" data-end=\"883\"\u003eTexture \u0026amp; crunch\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"885\" data-end=\"1240\"\u003eA varied but consistently dense and dry experience throughout the bundle. Expect firm, compact chunks that break with a chalky snap, alongside slightly friable pieces that crumble into fine, powdery textures. Some varieties deliver a sharp, clean fracture reminiscent of dried cement slabs, while others soften into a dusty, smooth melt with minimal grit.\u003c\/p\u003e\n\u003chr data-start=\"1242\" data-end=\"1245\"\u003e\n\u003ch3 data-start=\"1247\" data-end=\"1264\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1264\"\u003eTaste \u0026amp; aroma\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1266\" data-end=\"1576\"\u003eDeeply mineral-led and unmistakably earthy. The profile leans into cool stone, dry concrete dust, and faint chalky bitterness, balanced by subtle earthy sweetness underneath. Certain clays carry a “freshly mixed cement” impression, while others echo older, weathered surfaces with a more muted, grounded aroma.\u003c\/p\u003e\n\u003chr data-start=\"1578\" data-end=\"1581\"\u003e\n\u003ch3 data-start=\"1583\" data-end=\"1602\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1602\"\u003eClay experience\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1604\" data-end=\"1947\"\u003eThis bundle is designed for contrast within a single theme. Move through lighter, powder-dry textures like juhu nakumatt into heavier, more compact varieties such as elephant and everest, before finishing on the dense, crystalline snap of diamond clay. xmass clay ties the experience together with a balanced, slightly smoother cement profile.\u003c\/p\u003e\n\u003cp data-start=\"1949\" data-end=\"2075\"\u003eThe overall journey is slow, grounding and immersive — shifting between quick chalk breaks and longer, more powdery dissolves.\u003c\/p\u003e\n\u003chr data-start=\"2077\" data-end=\"2080\"\u003e\n\u003ch3 data-start=\"2082\" data-end=\"2098\"\u003e\u003cstrong data-start=\"2082\" data-end=\"2098\"\u003eKey features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2099\" data-end=\"2346\"\u003e\n\u003cli data-section-id=\"60xejj\" data-start=\"2099\" data-end=\"2159\"\u003eFive distinct cement-inspired Indian clays in one bundle\u003c\/li\u003e\n\u003cli data-section-id=\"2z0jpu\" data-start=\"2160\" data-end=\"2204\"\u003eRange of dry, dusty and compact textures\u003c\/li\u003e\n\u003cli data-section-id=\"9ob7rv\" data-start=\"2205\" data-end=\"2257\"\u003eStrong mineral and stone-like profile throughout\u003c\/li\u003e\n\u003cli data-section-id=\"1rbexfu\" data-start=\"2258\" data-end=\"2306\"\u003eIdeal for comparison and sensory exploration\u003c\/li\u003e\n\u003cli data-section-id=\"qor4hr\" data-start=\"2307\" data-end=\"2346\"\u003eGenerous 100g portions of each clay\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2348\" data-end=\"2351\"\u003e\n\u003ch3 data-start=\"2353\" data-end=\"2372\"\u003e\u003cstrong data-start=\"2353\" data-end=\"2372\"\u003eProduct details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2373\" data-end=\"2910\"\u003e\n\u003cli data-section-id=\"14zuh8r\" data-start=\"2373\" data-end=\"2417\"\u003e\n\u003cstrong\u003eSize\u003c\/strong\u003e: mixed chunks and natural fragments\u003c\/li\u003e\n\u003cli data-section-id=\"1xmopzr\" data-start=\"2418\" data-end=\"2451\"\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 500g total (5 × 100g)\u003c\/li\u003e\n\u003cli data-section-id=\"k51q0g\" data-start=\"2452\" data-end=\"2506\"\u003e\n\u003cstrong\u003eShape\u003c\/strong\u003e: irregular blocks, shards and compact pieces\u003c\/li\u003e\n\u003cli data-section-id=\"fx76jj\" data-start=\"2507\" data-end=\"2581\"\u003e\n\u003cstrong\u003eColour\u003c\/strong\u003e: light greys, chalk whites, dusty beiges and deeper stone tones\u003c\/li\u003e\n\u003cli data-section-id=\"1jno091\" data-start=\"2582\" data-end=\"2645\"\u003e\n\u003cstrong\u003eTexture\u003c\/strong\u003e: firm, crumbly to powdery, occasionally smooth melt\u003c\/li\u003e\n\u003cli data-section-id=\"11qpuny\" data-start=\"2646\" data-end=\"2697\"\u003e\n\u003cstrong\u003eCrunch factor: \u003c\/strong\u003emedium to high depending on clay\u003c\/li\u003e\n\u003cli data-section-id=\"7cscw4\" data-start=\"2698\" data-end=\"2770\"\u003e\n\u003cstrong\u003eTaste\u003c\/strong\u003e \u003cstrong\u003eprofile\u003c\/strong\u003e: cement-like, mineral, chalky, earthy, dry stone notes\u003c\/li\u003e\n\u003cli data-section-id=\"hf0ra\" data-start=\"2771\" data-end=\"2852\"\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: natural clays (xmass, elephant, everest, juhu nakumatt, diamond)\u003c\/li\u003e\n\u003cli data-section-id=\"1v69fak\" data-start=\"2853\" data-end=\"2881\"\u003e\n\u003cstrong\u003eCountry of origin\u003c\/strong\u003e: India\u003c\/li\u003e\n\u003cli data-section-id=\"i44dyy\" data-start=\"2882\" data-end=\"2910\"\u003e\n\u003cstrong\u003eVendor\u003c\/strong\u003e: Earthy Crunch UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2912\" data-end=\"2915\"\u003e\n\u003cp data-start=\"2917\" data-end=\"3317\"\u003e\u003cstrong data-start=\"2917\" data-end=\"2931\"\u003eDisclaimer\u003c\/strong\u003e\u003cbr data-start=\"2931\" data-end=\"2934\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53783993155911,"sku":"0806020033","price":24.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_78d5ca50-c29a-4293-8c9c-e38fafa5c696.png?v=1774721004"},{"product_id":"around-the-world-clay-experience-sampler-mixed-edible-clay-collection","title":"\"Around The World\" Clay Experience Sampler – Mixed edible clay collection from the globe, Stash Box included","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAround The World Clay Experience Sampler is the ultimate Earthy Crunch UK exploration box, bringing together a hand-selected collection of natural clays, chalks, terracottas, kaolins, clay pots, earth materials, and artisan clay treats from across the globe. Designed for curious collectors and sensory explorers, this ever-changing sampler offers the chance to experience the incredible diversity of textures, aromas, colours, and earthy profiles found in traditional clay cultures worldwide.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach box contains a surprise assortment drawn from our extensive catalogue and arrives complete with a reusable stash box for organising and storing your collection. No two boxes are exactly alike, making every experience unique.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTravel through the mineral-rich red soils of Montana and Arizona, discover the smoky roasted clays and Nakumatt varieties of India, explore the creamy caramel clays of South Africa, compare traditional Latin American terracottas from Mexico, Ecuador, and Colombia, and experience everything from British chalk to Eastern European mountain chalks and Central Asian mineral clays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExpect a fascinating mix of crunches, snaps, melts, crumbles, dusts, and earthy aromas. Some pieces may be hard and crunchy, others creamy and smooth, while certain selections showcase smoky, mineral-rich, terracotta, petrichor, topsoil, or chalky characteristics. The sampler is designed to highlight the extraordinary variety found within the world of natural clay and chalk traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eRegions represented may include:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇺🇸 United States – Montana clays, Arizona earths, California materials, and hand-foraged American finds\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇲🇽 🇪🇨 🇨🇴 Latin America – Mexican barro, Colombian terracotta, Ecuadorian earth clays, kaolins, and artisan clay treats\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇬🇧 United Kingdom – Exclusive Earthy Crunch UK hand-foraged chalks and local earth materials\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇮🇳 South Asia – Nakumatt varieties, Khadi clay, Butter Grey, roasted clays, terracotta, clay pots, and handmade artisan treats\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇿🇦 🇳🇬 🇨🇲 Africa – South African caramel clays, Nigerian smoky Eko varieties, Cameroonian kaolins, and regional earth materials\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🇷🇺 🇺🇦 🇧🇬 Eastern Europe – Mountain chalks, mineral-rich clays, volcanic earths, and traditional regional materials\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e🌏 Central Asia – Urals and other mineral-rich clay varieties from historic clay-producing regions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause this is a discovery box, contents vary regularly depending on seasonal availability, artisan batches, and newly sourced materials. Every sampler is curated to provide a balanced range of textures, flavours, colours, and sensory experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A complete spectrum from soft dusts and creamy melts to dense crunches and loud snaps\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy, mineral-rich, terracotta, smoky, chalky, petrichor-rich, and regionally distinctive profiles\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 1–5 (varies by selection)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🌍 Worldwide collection spanning multiple continents\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Explorers, collectors, beginners, experienced enthusiasts, and sensory discovery\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A curated global journey through the world's most fascinating clay, chalk, and earth traditions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Everything from soft crumble to loud crunch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies by sample, ranging from silky smooth melts to creamy mineral pastes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, terracotta, rain-soaked earth, dusty minerals, baked clay, chalk, topsoil, and roasted earth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies by sampler size selected\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mixed assortment of chunks, sticks, balls, pots, bars, nuggets, shards, powders, and artisan treats\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wide natural variation including white, cream, beige, yellow, orange, red, brown, grey, black, and multicoloured earth tones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Clay, Chalk, Terracotta, Kaolin, Earth Materials, and Artisan Clay Treats (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Earthy Crunch UK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e This collection celebrates traditional clay, chalk, and earth materials sourced from regions with long histories of geophagy, pottery, mineral gathering, and sensory clay appreciation. Each sample reflects the unique geology, preparation methods, and cultural traditions of its place of origin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mixed (Taste Tested, Community-Tested, Home-Tested, and Not-Tested items may be included)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":53985850360135,"sku":"07081700061","price":19.99,"currency_code":"GBP","in_stock":false},{"title":"400g (12 Clay Items)","offer_id":53985850392903,"sku":"07081700062","price":27.99,"currency_code":"GBP","in_stock":false},{"title":"1kg (15 Clay Items)","offer_id":54072004477255,"sku":"07081700063","price":55.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Mexican_Sampler_Stash_1.png?v=1774123411"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/441183373_7144742098968788_2966691736400860458_n.jpg?v=1757802078","url":"https:\/\/earthycrunch.co.uk\/collections\/source-aj-clays.oembed?page=2","provider":"Earthy Crunch UK","version":"1.0","type":"link"}