{"title":"South Asia","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSouth Asia, especially India, is a treasure trove of earthy delights, home to a vast array of edible clays, slate stones, and terracotta-rich soils. Red and brown terracotta clays, widely used in India’s thriving pottery industry, are known for their sun-baked aroma, gritty crunch, and warm, toasted earthiness. The country also produces slate pencils made from natural shale stone, offering a layered, crumbly bite with a dry, mineral-rich finish. A standout category is nakumatts—a broad range of Indian roasted and sun-dried clays that vary in texture and flavor, from smoky and sharp to mellow and earthy. Other favourites include multani mitti (Fuller’s Earth), valued for its smooth texture and slightly spicy, dusty taste. Each variety reflects the depth of India’s geological diversity and cultural connection to the land.\u003c\/p\u003e","products":[{"product_id":"black-candy-balls-hari","title":"Hari's Black Candy Balls - Deep Smoky Indian clay treats","description":"\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHari's Black Candy Balls are a natural Indian clay known for their layered roasted crunch and deeply smoky earthy profile. These handcrafted clay spheres deliver a satisfying sensory experience with notes of charcoal minerals, roasted earth, damp cement, petrichor, and smoky clay, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smoky, crumbly finish with a distinctive roasted earth character appreciated within geophagia and texture-focused communities. Traditionally associated with South Asian clay preparation methods, where mineral-rich clays are blended and roasted to intensify flavour and aroma, these clay balls are valued for their grounding texture, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp roasted shell with a chalky crumbly centre\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Smoky minerals, roasted earth, cement notes, and petrichor\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch\u003c\/strong\u003e \u003cstrong\u003efactor\u003c\/strong\u003e: 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India, South Asia\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest\u003c\/strong\u003e \u003cstrong\u003efor\u003c\/strong\u003e: ASMR, experienced clay enthusiasts, and roasted clay lovers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience:\u003c\/strong\u003e A layered crunch-to-crumble clay with bold smoky depth and rich mineral character\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eSoftens into a smooth earthy paste while retaining its smoky aroma\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma notes: Smoky clay, roasted earth, petrichor, charcoal minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Approximately 100g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Spheres\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Clay Blend (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eInspired by traditional Indian geophagy practices where mineral-rich clays are roasted to enhance texture, aroma, and flavour. Roasted clay varieties remain highly prized for their distinctive smoky profiles and satisfying crunch.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"3x Balls \/ Mini (Up to 20g each)","offer_id":54071363699015,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"3x Balls \/ Regular (Up to 60g each)","offer_id":53048826691911,"sku":"0405060002","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5x Balls \/ Mini (Up to 20g each)","offer_id":54071363731783,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"5x Balls \/ Regular (Up to 60g each)","offer_id":51947922489671,"sku":"0405060003","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_7bb4f52a-b69b-4dc0-9591-975f14fb45b4.png?v=1767575275"},{"product_id":"terracotta-roll-pots","title":"Indian Terracotta Rolled Clay Pots","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"174\" data-end=\"193\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"194\" data-end=\"579\"\u003eRoll Pots are natural terracotta cylindrical clay vessels crafted from 100% Indian red earth. Traditionally used across India for storage, cooking, and decorative purposes, these miniature pots showcase the rich mineral character of fired red clay. Their deep red-brown tones, grounding earthy aroma, and naturally dusty texture make them a distinctive addition to any clay collection.\u003c\/p\u003e\n\u003cp data-start=\"581\" data-end=\"946\"\u003eFor clay enthusiasts, Roll Pots offer a classic claypot experience reminiscent of traditional terracotta cookware. The flavour carries deep muddy red-earth notes with a familiar claypot aroma that intensifies when soaked in water. This softens the clay slightly and releases the nostalgic scent of rain-soaked Indian soil, creating a richer sensory clay experience.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"948\" data-end=\"967\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"968\" data-end=\"1297\"\u003eRoll Pots feature a smooth fired exterior with a naturally dusty surface. The clay breaks with a \u003cstrong data-start=\"1065\" data-end=\"1082\"\u003emedium crunch\u003c\/strong\u003e, revealing a soft, powdery interior with chewable grit typical of terracotta clay. The texture remains non-sticky and easy to break down, offering a satisfying earthy chew that many clay collectors enjoy exploring.\u003c\/p\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1299\" data-end=\"1315\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1316\" data-end=\"1690\"\u003eThe flavour is deeply earthy and mineral-rich, carrying the distinctive character of traditional clay cooking pots. Expect muddy red-earth notes, subtle iron-rich minerality, and the comforting aroma of sun-baked soil. When soaked in water for several hours, the flavour deepens further, producing a more rounded claypot taste and the evocative scent of soil after rain.\u003c\/p\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1692\" data-end=\"1710\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1711\" data-end=\"2093\"\u003eRoll Pots deliver a classic terracotta clay experience rooted in traditional Indian red earth. Their compact shape and fired clay composition create a sensory exploration of texture, aroma, and natural mineral flavour. Whether appreciated for collection, display, or sensory enjoyment, they reflect the timeless connection between handcrafted terracotta and the earth it comes from.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"2095\" data-end=\"2110\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"2111\" data-end=\"2417\"\u003e\n\u003cli data-section-id=\"1sovljl\" data-start=\"2111\" data-end=\"2169\"\u003e\n\u003cp data-start=\"2113\" data-end=\"2169\"\u003eTraditional terracotta pots made from Indian red earth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1m33tbj\" data-start=\"2170\" data-end=\"2208\"\u003e\n\u003cp data-start=\"2172\" data-end=\"2208\"\u003eDistinct red-earth claypot flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"54ftx5\" data-start=\"2209\" data-end=\"2258\"\u003e\n\u003cp data-start=\"2211\" data-end=\"2258\"\u003eSmooth fired exterior with dusty clay texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xiaddy\" data-start=\"2259\" data-end=\"2304\"\u003e\n\u003cp data-start=\"2261\" data-end=\"2304\"\u003eMedium crunch with soft, powdery interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"tyibfr\" data-start=\"2305\" data-end=\"2358\"\u003e\n\u003cp data-start=\"2307\" data-end=\"2358\"\u003eNatural mineral aroma reminiscent of rain on soil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yi0rmg\" data-start=\"2359\" data-end=\"2417\"\u003e\n\u003cp data-start=\"2361\" data-end=\"2417\"\u003eHandcrafted with natural variations in size and colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2419\" data-end=\"2437\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2438\" data-end=\"3163\"\u003e\n\u003cli data-section-id=\"1514e7h\" data-start=\"2438\" data-end=\"2510\"\u003e\n\u003cp data-start=\"2440\" data-end=\"2510\"\u003e\u003cstrong data-start=\"2440\" data-end=\"2449\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm height (handmade; variation expected)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"oalk0d\" data-start=\"2511\" data-end=\"2552\"\u003e\n\u003cp data-start=\"2513\" data-end=\"2552\"\u003e\u003cstrong data-start=\"2513\" data-end=\"2524\"\u003eWeight:\u003c\/strong\u003e Varies depending on piece\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1jh6ymn\" data-start=\"2553\" data-end=\"2616\"\u003e\n\u003cp data-start=\"2555\" data-end=\"2616\"\u003e\u003cstrong data-start=\"2555\" data-end=\"2565\"\u003eShape:\u003c\/strong\u003e Small rounded cylindrical vessels with firm base\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fxqkuv\" data-start=\"2617\" data-end=\"2672\"\u003e\n\u003cp data-start=\"2619\" data-end=\"2672\"\u003e\u003cstrong data-start=\"2619\" data-end=\"2630\"\u003eColour:\u003c\/strong\u003e Deep red to warm brown terracotta tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lopeka\" data-start=\"2673\" data-end=\"2762\"\u003e\n\u003cp data-start=\"2675\" data-end=\"2762\"\u003e\u003cstrong data-start=\"2675\" data-end=\"2687\"\u003eTexture:\u003c\/strong\u003e Smooth exterior, dusty surface, soft powdery interior with chewable grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"19dxfol\" data-start=\"2763\" data-end=\"2803\"\u003e\n\u003cp data-start=\"2765\" data-end=\"2803\"\u003e\u003cstrong data-start=\"2765\" data-end=\"2783\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Medium crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xxby62\" data-start=\"2804\" data-end=\"2887\"\u003e\n\u003cp data-start=\"2806\" data-end=\"2887\"\u003e\u003cstrong data-start=\"2806\" data-end=\"2824\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, red-earth claypot flavour; deeper when soaked\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"66ff58\" data-start=\"2888\" data-end=\"2940\"\u003e\n\u003cp data-start=\"2890\" data-end=\"2940\"\u003e\u003cstrong data-start=\"2890\" data-end=\"2906\"\u003eIngredients:\u003c\/strong\u003e 100% Indian red terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2941\" data-end=\"2973\"\u003e\n\u003cp data-start=\"2943\" data-end=\"2973\"\u003e\u003cstrong data-start=\"2943\" data-end=\"2965\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"szxc0i\" data-start=\"2974\" data-end=\"3006\"\u003e\n\u003cp data-start=\"2976\" data-end=\"3006\"\u003e\u003cstrong data-start=\"2976\" data-end=\"2987\"\u003eVendor:\u003c\/strong\u003e Punjabi Ki Mitti\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11bqyow\" data-start=\"3007\" data-end=\"3163\"\u003e\n\u003cp data-start=\"3009\" data-end=\"3163\"\u003e\u003cstrong data-start=\"3009\" data-end=\"3038\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Terracotta red earth clay traditions of India; handcrafted vessels celebrated for their mineral richness and earthy aroma.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x1 Roll Pot","offer_id":52727185080647,"sku":"0205080004","price":4.49,"currency_code":"GBP","in_stock":true},{"title":"Broken Pots (100g)","offer_id":53934799683911,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"x3 Roll Pots","offer_id":52722282791239,"sku":"0205080005","price":11.49,"currency_code":"GBP","in_stock":false},{"title":"x5 Roll Pots","offer_id":52722282824007,"sku":"0205080006","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0917a22e-484a-4a5a-9560-b699d0f72a5c.png?v=1762904400"},{"product_id":"mini-gullak-pots","title":"Mini Whole Gullak Terracotta Clay Pots - Edible Clay pots for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"224\" data-end=\"243\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"244\" data-end=\"872\"\u003eMini Gullak is a charming set of two miniature traditional Indian piggy banks, handcrafted from \u003cstrong data-start=\"340\" data-end=\"370\"\u003e100% brown terracotta clay\u003c\/strong\u003e. Inspired by classic gullak designs used across India for saving coins, these tiny slot-topped pots have been reimagined for clay collectors and sensory enthusiasts alike. Each piece is individually shaped, with subtle variations in form and finish that highlight its handmade origins. While primarily decorative or for stash storage, Mini Gullak carries a comforting earthy aroma with \u003cstrong data-start=\"757\" data-end=\"803\"\u003ewarm soil notes and faint smoky undertones\u003c\/strong\u003e, creating a nostalgic and grounding addition to any clay collection.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"874\" data-end=\"893\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"894\" data-end=\"1247\"\u003eThe terracotta surface is smooth with slight roughness, giving a firm, dry feel. When explored as an edible clay experience, the pots offer \u003cstrong data-start=\"1034\" data-end=\"1051\"\u003emedium crunch\u003c\/strong\u003e—snappy at first bite but breaking down into a soft, powdery chew. The tactile contrast between the solid exterior and tender interior provides an engaging sensory experience for clay enthusiasts.\u003c\/p\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1249\" data-end=\"1265\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1266\" data-end=\"1601\"\u003eMini Gullak features an \u003cstrong data-start=\"1290\" data-end=\"1313\"\u003eearthy clay flavour\u003c\/strong\u003e with warm soil undertones and faint smoky notes. The aroma evokes sun-baked Indian earth, while subtle mineral and terracotta flavours provide a grounding, nostalgic experience. Soaking in water slightly enhances the red-earth tones and deepens the clay aroma for a richer sensory taste.\u003c\/p\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1603\" data-end=\"1621\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1622\" data-end=\"2019\"\u003eMini Gullak offers a tactile and edible exploration of traditional Indian terracotta craftsmanship. These miniature gullaks allow collectors and clay lovers to enjoy the familiar \u003cstrong data-start=\"1801\" data-end=\"1839\"\u003etexture, aroma, and earthy flavour\u003c\/strong\u003e of brown terracotta clay, connecting them to generations of rural clay-making traditions. They are equally suited for \u003cstrong data-start=\"1958\" data-end=\"2018\"\u003esensory play, mindful clay tasting, or aesthetic display\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"2021\" data-end=\"2036\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"2037\" data-end=\"2385\"\u003e\n\u003cli data-section-id=\"16ev3td\" data-start=\"2037\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2039\" data-end=\"2081\"\u003eHandcrafted miniature gullak piggy banks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1etwwb9\" data-start=\"2082\" data-end=\"2119\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2119\"\u003e100% Indian brown terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vxvx9u\" data-start=\"2120\" data-end=\"2182\"\u003e\n\u003cp data-start=\"2122\" data-end=\"2182\"\u003eDeep reddish-brown colour with natural terracotta markings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"4kkcpg\" data-start=\"2183\" data-end=\"2243\"\u003e\n\u003cp data-start=\"2185\" data-end=\"2243\"\u003eSmooth exterior with slight roughness; firm, dry texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xl8o4q\" data-start=\"2244\" data-end=\"2288\"\u003e\n\u003cp data-start=\"2246\" data-end=\"2288\"\u003eMedium crunch with soft powdery interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"eknq3a\" data-start=\"2289\" data-end=\"2336\"\u003e\n\u003cp data-start=\"2291\" data-end=\"2336\"\u003eWarm soil aroma with faint smoky undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xwf1d6\" data-start=\"2337\" data-end=\"2385\"\u003e\n\u003cp data-start=\"2339\" data-end=\"2385\"\u003eSubtle variations highlight handmade origins\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2387\" data-end=\"2405\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2406\" data-end=\"3267\"\u003e\n\u003cli data-section-id=\"z55xt5\" data-start=\"2406\" data-end=\"2478\"\u003e\n\u003cp data-start=\"2408\" data-end=\"2478\"\u003e\u003cstrong data-start=\"2408\" data-end=\"2417\"\u003eSize:\u003c\/strong\u003e Approximately 5–7 cm height (handmade; variation expected)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"6elogk\" data-start=\"2479\" data-end=\"2523\"\u003e\n\u003cp data-start=\"2481\" data-end=\"2523\"\u003e\u003cstrong data-start=\"2481\" data-end=\"2492\"\u003eWeight:\u003c\/strong\u003e Approx. 125 g (one included)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1p84j7p\" data-start=\"2524\" data-end=\"2600\"\u003e\n\u003cp data-start=\"2526\" data-end=\"2600\"\u003e\u003cstrong data-start=\"2526\" data-end=\"2536\"\u003eShape:\u003c\/strong\u003e Rounded pot with a small coin slot; classic gullak silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vwoyeg\" data-start=\"2601\" data-end=\"2668\"\u003e\n\u003cp data-start=\"2603\" data-end=\"2668\"\u003e\u003cstrong data-start=\"2603\" data-end=\"2614\"\u003eColour:\u003c\/strong\u003e Deep reddish-brown with natural terracotta markings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1u4a33u\" data-start=\"2669\" data-end=\"2751\"\u003e\n\u003cp data-start=\"2671\" data-end=\"2751\"\u003e\u003cstrong data-start=\"2671\" data-end=\"2683\"\u003eTexture:\u003c\/strong\u003e Smooth with slight roughness; dry, firm surface; breaks down soft\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"19dxfol\" data-start=\"2752\" data-end=\"2792\"\u003e\n\u003cp data-start=\"2754\" data-end=\"2792\"\u003e\u003cstrong data-start=\"2754\" data-end=\"2772\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Medium crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5mup0m\" data-start=\"2793\" data-end=\"2862\"\u003e\n\u003cp data-start=\"2795\" data-end=\"2862\"\u003e\u003cstrong data-start=\"2795\" data-end=\"2813\"\u003eTaste Profile:\u003c\/strong\u003e Earthy clay, warm soil, faint smoky undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"o7mvll\" data-start=\"2863\" data-end=\"2917\"\u003e\n\u003cp data-start=\"2865\" data-end=\"2917\"\u003e\u003cstrong data-start=\"2865\" data-end=\"2881\"\u003eIngredients:\u003c\/strong\u003e 100% Indian brown terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2918\" data-end=\"2950\"\u003e\n\u003cp data-start=\"2920\" data-end=\"2950\"\u003e\u003cstrong data-start=\"2920\" data-end=\"2942\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"szxc0i\" data-start=\"2951\" data-end=\"2983\"\u003e\n\u003cp data-start=\"2953\" data-end=\"2983\"\u003e\u003cstrong data-start=\"2953\" data-end=\"2964\"\u003eVendor:\u003c\/strong\u003e Punjabi Ki Mitti\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wlywjl\" data-start=\"2984\" data-end=\"3267\"\u003e\n\u003cp data-start=\"2986\" data-end=\"3267\"\u003e\u003cstrong data-start=\"2986\" data-end=\"3015\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in India’s rural traditions, gullaks have symbolised thrift, simplicity, and everyday life for generations. Traditionally made from native terracotta clay, they reflect handcraft, practical design, and the comforting scent of sun-dried earth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3269\" data-end=\"3272\"\u003e\n\u003cp data-start=\"3274\" data-end=\"3639\"\u003e\u003cem\u003e\u003cstrong data-start=\"3274\" data-end=\"3289\"\u003eDisclaimer:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"3289\" data-end=\"3292\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51759112192327,"sku":"0205080007","price":6.05,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0c9752b4-019b-41b4-a817-b94b20a9e381.png?v=1767319786"},{"product_id":"mini-saucers","title":"Whole Indian Non-Smoky Brown Terracotta Mini Clay Saucers (Coming Soon June 2026)","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"197\" data-end=\"216\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"217\" data-end=\"692\"\u003eMini Clay Saucers are small, shallow terracotta pieces crafted from 100% Indian brown clay. These miniature saucers highlight the natural character of artisanal terracotta, featuring smooth surfaces and slightly rough edges that provide a tactile contrast appreciated by clay enthusiasts. Their firm texture and clean, non-smoky aroma evoke the fresh scent of damp topsoil, making them a grounding, earthy addition to any clay collection, display, or sensory exploration.\u003c\/p\u003e\n\u003cp data-start=\"694\" data-end=\"1022\"\u003eFor clay lovers, Mini Clay Saucers offer a subtle sensory experience: the soft earthiness and mild clay aroma provide a calm, authentic connection to India’s traditional terracotta craftsmanship. Each piece reflects the mineral richness of hand-shaped terracotta and the natural variations inherent in handmade clay objects.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1024\" data-end=\"1043\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cul data-start=\"1044\" data-end=\"1278\"\u003e\n\u003cli data-section-id=\"1szh2xe\" data-start=\"1044\" data-end=\"1088\"\u003e\n\u003cp data-start=\"1046\" data-end=\"1088\"\u003eSmooth surface with slightly rough edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"zdu8lz\" data-start=\"1089\" data-end=\"1139\"\u003e\n\u003cp data-start=\"1091\" data-end=\"1139\"\u003eFirm, dry touch with clean, non-sticky texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1woa7i3\" data-start=\"1140\" data-end=\"1193\"\u003e\n\u003cp data-start=\"1142\" data-end=\"1193\"\u003eSoft tactile feedback; easy to handle and explore\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cy1ti3\" data-start=\"1194\" data-end=\"1221\"\u003e\n\u003cp data-start=\"1196\" data-end=\"1221\"\u003eNo grit or sharp shards\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ou9byu\" data-start=\"1222\" data-end=\"1278\"\u003e\n\u003cp data-start=\"1224\" data-end=\"1278\"\u003eNatural handmade variation enhances sensory interest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1280\" data-end=\"1296\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cul data-start=\"1297\" data-end=\"1502\"\u003e\n\u003cli data-section-id=\"puojee\" data-start=\"1297\" data-end=\"1317\"\u003e\n\u003cp data-start=\"1299\" data-end=\"1317\"\u003eFresh clay notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cyho39\" data-start=\"1318\" data-end=\"1347\"\u003e\n\u003cp data-start=\"1320\" data-end=\"1347\"\u003eMild earthy topsoil aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10jeait\" data-start=\"1348\" data-end=\"1403\"\u003e\n\u003cp data-start=\"1350\" data-end=\"1403\"\u003eSubtle dampness reminiscent of freshly worked earth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ltfrrl\" data-start=\"1404\" data-end=\"1442\"\u003e\n\u003cp data-start=\"1406\" data-end=\"1442\"\u003eClean, non-smoky scent and flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yc7x0d\" data-start=\"1443\" data-end=\"1502\"\u003e\n\u003cp data-start=\"1445\" data-end=\"1502\"\u003eGentle mineral undertones typical of natural terracotta\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1504\" data-end=\"1522\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1523\" data-end=\"1907\"\u003eMini Clay Saucers deliver a calming, authentic terracotta clay experience. Their compact, shallow form and smooth texture invite tactile exploration, while the mineral-rich clay carries the familiar aroma of fresh earth. Perfect for \u003cstrong data-start=\"1756\" data-end=\"1814\"\u003estash presentation, collection, or gentle clay tasting\u003c\/strong\u003e, they embody the simplicity and authenticity of traditional Indian terracotta craftsmanship.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1909\" data-end=\"1924\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1925\" data-end=\"2212\"\u003e\n\u003cli data-section-id=\"3p5n5w\" data-start=\"1925\" data-end=\"1970\"\u003e\n\u003cp data-start=\"1927\" data-end=\"1970\"\u003e100% natural Indian brown terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1k4poml\" data-start=\"1971\" data-end=\"2016\"\u003e\n\u003cp data-start=\"1973\" data-end=\"2016\"\u003eSmooth exterior with slightly rough edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"s8t8r3\" data-start=\"2017\" data-end=\"2050\"\u003e\n\u003cp data-start=\"2019\" data-end=\"2050\"\u003eFirm, dry, non-gritty texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bgagcl\" data-start=\"2051\" data-end=\"2103\"\u003e\n\u003cp data-start=\"2053\" data-end=\"2103\"\u003eMild, fresh clay aroma with earthy topsoil notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ee7e0l\" data-start=\"2104\" data-end=\"2152\"\u003e\n\u003cp data-start=\"2106\" data-end=\"2152\"\u003eReflects traditional Indian terracotta craft\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11ht3bz\" data-start=\"2153\" data-end=\"2212\"\u003e\n\u003cp data-start=\"2155\" data-end=\"2212\"\u003ePerfect for sensory exploration, display, or collection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2214\" data-end=\"2232\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2233\" data-end=\"2934\"\u003e\n\u003cli data-section-id=\"w36569\" data-start=\"2233\" data-end=\"2308\"\u003e\n\u003cp data-start=\"2235\" data-end=\"2308\"\u003e\u003cstrong data-start=\"2235\" data-end=\"2244\"\u003eSize:\u003c\/strong\u003e From 5 cm diameter; variation expected due to handmade nature\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wp18kh\" data-start=\"2309\" data-end=\"2338\"\u003e\n\u003cp data-start=\"2311\" data-end=\"2338\"\u003e\u003cstrong data-start=\"2311\" data-end=\"2322\"\u003eWeight: \u003c\/strong\u003eVaries\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"azdcj4\" data-start=\"2339\" data-end=\"2393\"\u003e\n\u003cp data-start=\"2341\" data-end=\"2393\"\u003e\u003cstrong data-start=\"2341\" data-end=\"2351\"\u003eShape:\u003c\/strong\u003e Flat, shallow saucer shape with low rim\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"115kaz9\" data-start=\"2394\" data-end=\"2470\"\u003e\n\u003cp data-start=\"2396\" data-end=\"2470\"\u003e\u003cstrong data-start=\"2396\" data-end=\"2407\"\u003eColour:\u003c\/strong\u003e Deep reddish-brown terracotta with subtle natural variations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wd600t\" data-start=\"2471\" data-end=\"2551\"\u003e\n\u003cp data-start=\"2473\" data-end=\"2551\"\u003e\u003cstrong data-start=\"2473\" data-end=\"2485\"\u003eTexture:\u003c\/strong\u003e Smooth surface with slightly rough edges; firm and dry, no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10gctos\" data-start=\"2552\" data-end=\"2601\"\u003e\n\u003cp data-start=\"2554\" data-end=\"2601\"\u003e\u003cstrong data-start=\"2554\" data-end=\"2572\"\u003eCrunch Factor:\u003c\/strong\u003e N\/A – firm but non-brittle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ya8e6q\" data-start=\"2602\" data-end=\"2673\"\u003e\n\u003cp data-start=\"2604\" data-end=\"2673\"\u003e\u003cstrong data-start=\"2604\" data-end=\"2622\"\u003eTaste Profile:\u003c\/strong\u003e Mild fresh clay and topsoil; non-smoky and clean\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"o7mvll\" data-start=\"2674\" data-end=\"2728\"\u003e\n\u003cp data-start=\"2676\" data-end=\"2728\"\u003e\u003cstrong data-start=\"2676\" data-end=\"2692\"\u003eIngredients:\u003c\/strong\u003e 100% Indian brown terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2729\" data-end=\"2761\"\u003e\n\u003cp data-start=\"2731\" data-end=\"2761\"\u003e\u003cstrong data-start=\"2731\" data-end=\"2753\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"13tu3hw\" data-start=\"2762\" data-end=\"2934\"\u003e\n\u003cp data-start=\"2764\" data-end=\"2934\"\u003e\u003cstrong data-start=\"2764\" data-end=\"2793\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by Indian terracotta vessels used for rituals and practical storage; crafted for sensory exploration and authentic handmade charm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Saucers (Approx. 100g)","offer_id":51952578822471,"sku":"0205080029","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"4 Saucers (Approx. 215g)","offer_id":51952578756935,"sku":"0205080029","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"6 Saucers (Approx. 300g)","offer_id":51952578789703,"sku":"0205080029","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_2b330a3d-4473-4108-bb03-dd36debe1954.png?v=1772918257"},{"product_id":"indian-terracotta-tiny-glasses","title":"Indian Terracotta Tiny Glasses or Shot Pots - Edible Clay pots for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"32\" data-end=\"51\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"52\" data-end=\"355\"\u003eTiny Terracotta Clay Glasses are miniature clay tumblers handcrafted from 100% Indian terracotta clay. Inspired by traditional kulhad cups (also known as kullad or kullar), these small earthen vessels echo the iconic clay cups widely used across India for serving chai and street-side beverages.\u003c\/p\u003e\n\u003cp data-start=\"357\" data-end=\"831\"\u003eEach glass is handmade, resulting in subtle variations in shape, finish, and colour that reflect authentic terracotta craftsmanship. Their warm orange tone and natural earthy aroma make them a charming addition to any clay collection. While they can be used practically for serving drinks or holding small clay pieces, they are also appreciated for their tactile texture and gentle clay crunch, revealing soft earthy flavours reminiscent of fresh clay and damp soil.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"833\" data-end=\"852\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cul data-start=\"853\" data-end=\"1078\"\u003e\n\u003cli data-section-id=\"19qfnz9\" data-start=\"853\" data-end=\"902\"\u003e\n\u003cp data-start=\"855\" data-end=\"902\"\u003eSmooth terracotta surface with firm structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"rcd6kq\" data-start=\"903\" data-end=\"940\"\u003e\n\u003cp data-start=\"905\" data-end=\"940\"\u003eSoft to medium crunch when broken\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1jpdz1h\" data-start=\"941\" data-end=\"995\"\u003e\n\u003cp data-start=\"943\" data-end=\"995\"\u003eBreaks down easily into a slightly powdery texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"tfrnbk\" data-start=\"996\" data-end=\"1037\"\u003e\n\u003cp data-start=\"998\" data-end=\"1037\"\u003eClean clay crumble without stickiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1c58426\" data-start=\"1038\" data-end=\"1078\"\u003e\n\u003cp data-start=\"1040\" data-end=\"1078\"\u003eGentle, approachable terracotta bite\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1080\" data-end=\"1096\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cul data-start=\"1097\" data-end=\"1222\"\u003e\n\u003cli data-section-id=\"i2yfyp\" data-start=\"1097\" data-end=\"1127\"\u003e\n\u003cp data-start=\"1099\" data-end=\"1127\"\u003eFresh natural clay flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3qghns\" data-start=\"1128\" data-end=\"1153\"\u003e\n\u003cp data-start=\"1130\" data-end=\"1153\"\u003eNotes of damp topsoil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1aaaup\" data-start=\"1154\" data-end=\"1181\"\u003e\n\u003cp data-start=\"1156\" data-end=\"1181\"\u003eLight earthy minerality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hmzlvy\" data-start=\"1182\" data-end=\"1222\"\u003e\n\u003cp data-start=\"1184\" data-end=\"1222\"\u003eSubtle aroma of sun-dried terracotta\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1224\" data-end=\"1242\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1243\" data-end=\"1631\"\u003eTiny Terracotta Clay Glasses offer a \u003cstrong data-start=\"1280\" data-end=\"1345\"\u003esensory connection to India’s traditional earthenware culture\u003c\/strong\u003e. Their kulhad-inspired design combines heritage craftsmanship with natural clay textures, making them enjoyable for display, stash storage, drink serving, or clay exploration. The miniature size and earthy aroma capture the \u003cstrong data-start=\"1570\" data-end=\"1630\"\u003egrounding charm of traditional Indian terracotta vessels\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1633\" data-end=\"1648\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1649\" data-end=\"2015\"\u003e\n\u003cli data-section-id=\"5w6u3y\" data-start=\"1649\" data-end=\"1700\"\u003e\n\u003cp data-start=\"1651\" data-end=\"1700\"\u003eInspired by traditional Indian kulhad clay cups\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"78ofb\" data-start=\"1701\" data-end=\"1746\"\u003e\n\u003cp data-start=\"1703\" data-end=\"1746\"\u003eHandcrafted miniature terracotta tumblers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7fz02u\" data-start=\"1747\" data-end=\"1803\"\u003e\n\u003cp data-start=\"1749\" data-end=\"1803\"\u003eWarm orange terracotta colour with natural variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1gciuze\" data-start=\"1804\" data-end=\"1846\"\u003e\n\u003cp data-start=\"1806\" data-end=\"1846\"\u003eSmooth surface with gentle clay crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"6gwpcv\" data-start=\"1847\" data-end=\"1893\"\u003e\n\u003cp data-start=\"1849\" data-end=\"1893\"\u003eLight earthy flavour with fresh clay aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wez1oq\" data-start=\"1894\" data-end=\"1953\"\u003e\n\u003cp data-start=\"1896\" data-end=\"1953\"\u003eIdeal for display, drink serving, or clay stash storage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xoct31\" data-start=\"1954\" data-end=\"2015\"\u003e\n\u003cp data-start=\"1956\" data-end=\"2015\"\u003eHandmade pieces reflecting traditional clay craftsmanship\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2017\" data-end=\"2035\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2036\" data-end=\"2874\"\u003e\n\u003cli data-section-id=\"z55xt5\" data-start=\"2036\" data-end=\"2108\"\u003e\n\u003cp data-start=\"2038\" data-end=\"2108\"\u003e\u003cstrong data-start=\"2038\" data-end=\"2047\"\u003eSize:\u003c\/strong\u003e Approximately 5–7 cm height (handmade; variation expected)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"oalk0d\" data-start=\"2109\" data-end=\"2150\"\u003e\n\u003cp data-start=\"2111\" data-end=\"2150\"\u003e\u003cstrong data-start=\"2111\" data-end=\"2122\"\u003eWeight:\u003c\/strong\u003e Varies depending on piece\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1796e3c\" data-start=\"2151\" data-end=\"2213\"\u003e\n\u003cp data-start=\"2153\" data-end=\"2213\"\u003e\u003cstrong data-start=\"2153\" data-end=\"2163\"\u003eShape:\u003c\/strong\u003e Mini clay tumblers resembling small kulhad cups\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1d629fh\" data-start=\"2214\" data-end=\"2258\"\u003e\n\u003cp data-start=\"2216\" data-end=\"2258\"\u003e\u003cstrong data-start=\"2216\" data-end=\"2227\"\u003eColour:\u003c\/strong\u003e Warm orange terracotta tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"n26gg\" data-start=\"2259\" data-end=\"2323\"\u003e\n\u003cp data-start=\"2261\" data-end=\"2323\"\u003e\u003cstrong data-start=\"2261\" data-end=\"2273\"\u003eTexture:\u003c\/strong\u003e Smooth exterior with slightly powdery breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cjk5o0\" data-start=\"2324\" data-end=\"2374\"\u003e\n\u003cp data-start=\"2326\" data-end=\"2374\"\u003e\u003cstrong data-start=\"2326\" data-end=\"2344\"\u003eCrunch Factor:\u003c\/strong\u003e 3–4 – soft to medium crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"eqeg2o\" data-start=\"2375\" data-end=\"2447\"\u003e\n\u003cp data-start=\"2377\" data-end=\"2447\"\u003e\u003cstrong data-start=\"2377\" data-end=\"2395\"\u003eTaste Profile:\u003c\/strong\u003e Fresh clay, damp topsoil, light earthy minerality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1qd3j6n\" data-start=\"2448\" data-end=\"2496\"\u003e\n\u003cp data-start=\"2450\" data-end=\"2496\"\u003e\u003cstrong data-start=\"2450\" data-end=\"2466\"\u003eIngredients:\u003c\/strong\u003e 100% Indian terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2497\" data-end=\"2529\"\u003e\n\u003cp data-start=\"2499\" data-end=\"2529\"\u003e\u003cstrong data-start=\"2499\" data-end=\"2521\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"szxc0i\" data-start=\"2530\" data-end=\"2562\"\u003e\n\u003cp data-start=\"2532\" data-end=\"2562\"\u003e\u003cstrong data-start=\"2532\" data-end=\"2543\"\u003eVendor:\u003c\/strong\u003e Punjabi Ki Mitti\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lt23ek\" data-start=\"2564\" data-end=\"2874\"\u003e\n\u003cp data-start=\"2566\" data-end=\"2874\"\u003e\u003cstrong data-start=\"2566\" data-end=\"2595\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2595\" data-end=\"2598\"\u003eInspired by the \u003cstrong data-start=\"2616\" data-end=\"2626\"\u003ekulhad\u003c\/strong\u003e, a traditional Indian clay cup used for centuries to serve chai and desserts. These earthen vessels are valued for the subtle mineral aroma they impart to drinks and for their connection to India’s long tradition of handcrafted terracotta pottery.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2876\" data-end=\"2879\"\u003e\n\u003cp data-start=\"2881\" data-end=\"3244\"\u003e\u003cem\u003e\u003cstrong data-start=\"2881\" data-end=\"2896\"\u003eDisclaimer:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"2896\" data-end=\"2899\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"200g","offer_id":52677710348615,"sku":"0205080029","price":9.6,"currency_code":"GBP","in_stock":false},{"title":"x4 Pots - Up to 90g","offer_id":52677710381383,"sku":"0205080029","price":4.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2b5c6a7e-0a91-4bd8-9e03-0844b34aae9d.png?v=1758595567"},{"product_id":"indian-large-whole-clay-pot","title":"Large Whole Kolkota\/Lassi Clay Pot - Edible mineral-rich Indian Terracotta","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-14\" data-turn-id=\"request-WEB:e994f294-4581-43e6-9d18-c8eb0fc828e7-45\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-id=\"153d030d-c817-4633-89f9-0c2775c69764\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"216\" data-end=\"235\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"236\" data-end=\"596\"\u003eThe Indian Large Whole Kolkota Clay Pot is a beautifully hand-shaped terracotta vessel crafted from 100% traditional Indian clay and sun-dried to create a firm, crisp outer shell. Inspired by classic earthen pots used across India for cooking, storage, and ritual purposes, this piece reflects the timeless beauty of natural terracotta craftsmanship.\u003c\/p\u003e\n\u003cp data-start=\"598\" data-end=\"1052\"\u003eIts thin, snappy walls break cleanly with a satisfying snap, revealing a light, earthy interior that captures the essence of fired clay. The warm terracotta tones and subtle clay marbling highlight its handmade origins, making each pot slightly unique. Whether enjoyed as a tactile clay experience, broken into stashable pieces, or displayed as part of a clay collection, this pot offers a grounding connection to traditional Indian clay culture.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1054\" data-end=\"1073\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cul data-start=\"1074\" data-end=\"1329\"\u003e\n\u003cli data-section-id=\"iekhx9\" data-start=\"1074\" data-end=\"1126\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1126\"\u003eVery thin, crisp walls that deliver a clean snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bkwo6v\" data-start=\"1127\" data-end=\"1189\"\u003e\n\u003cp data-start=\"1129\" data-end=\"1189\"\u003eFirm structure breaks neatly into chunks with minimal grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14ymuhy\" data-start=\"1190\" data-end=\"1251\"\u003e\n\u003cp data-start=\"1192\" data-end=\"1251\"\u003eSmooth interior that breaks down easily without roughness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"18ejc12\" data-start=\"1252\" data-end=\"1329\"\u003e\n\u003cp data-start=\"1254\" data-end=\"1329\"\u003eClean, satisfying crunchy texture ideal for snapping or stash exploration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1331\" data-end=\"1347\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cul data-start=\"1348\" data-end=\"1533\"\u003e\n\u003cli data-section-id=\"1rqd21x\" data-start=\"1348\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1350\" data-end=\"1400\"\u003eLight earthy flavour with baked terracotta notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10y96er\" data-start=\"1401\" data-end=\"1442\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1442\"\u003eSubtle topsoil and mineral undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h8o6x7\" data-start=\"1443\" data-end=\"1497\"\u003e\n\u003cp data-start=\"1445\" data-end=\"1497\"\u003eHints of petrichor evoke sun-dried clay after rain\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1old0um\" data-start=\"1498\" data-end=\"1533\"\u003e\n\u003cp data-start=\"1500\" data-end=\"1533\"\u003eClean, natural, grounding taste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1535\" data-end=\"1553\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1554\" data-end=\"1872\"\u003eThis Kolkota Clay Pot offers a classic \u003cstrong data-start=\"1593\" data-end=\"1633\"\u003eIndian terracotta sensory experience\u003c\/strong\u003e. Its tactile snap, earthy aroma, and rustic terracotta appearance create a satisfying exploration of natural clay textures. It can be enjoyed whole, broken into chunks, or paired with clay powders to explore layered textures and flavours.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1874\" data-end=\"1889\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1890\" data-end=\"2264\"\u003e\n\u003cli data-section-id=\"1brlodu\" data-start=\"1890\" data-end=\"1944\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1944\"\u003eHand-shaped traditional Indian terracotta clay pot\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xo46fg\" data-start=\"1945\" data-end=\"1987\"\u003e\n\u003cp data-start=\"1947\" data-end=\"1987\"\u003eThin, crisp walls with satisfying snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ck4m74\" data-start=\"1988\" data-end=\"2041\"\u003e\n\u003cp data-start=\"1990\" data-end=\"2041\"\u003eWarm terracotta colour with natural clay marbling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16g9pcf\" data-start=\"2042\" data-end=\"2086\"\u003e\n\u003cp data-start=\"2044\" data-end=\"2086\"\u003eClean, crunchy texture with minimal grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"toiyb3\" data-start=\"2087\" data-end=\"2133\"\u003e\n\u003cp data-start=\"2089\" data-end=\"2133\"\u003eLight earthy flavour with baked clay notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1e61x4o\" data-start=\"2134\" data-end=\"2196\"\u003e\n\u003cp data-start=\"2136\" data-end=\"2196\"\u003eIdeal for snapping, breaking into chunks, or stash storage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fhmay3\" data-start=\"2197\" data-end=\"2264\"\u003e\n\u003cp data-start=\"2199\" data-end=\"2264\"\u003eHandmade piece reflecting traditional Indian clay craftsmanship\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2266\" data-end=\"2284\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2285\" data-end=\"3142\"\u003e\n\u003cli data-section-id=\"q44d68\" data-start=\"2285\" data-end=\"2358\"\u003e\n\u003cp data-start=\"2287\" data-end=\"2358\"\u003e\u003cstrong data-start=\"2287\" data-end=\"2296\"\u003eSize:\u003c\/strong\u003e Approximately 8–12 cm height (handmade; variation expected)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"53y8f\" data-start=\"2359\" data-end=\"2388\"\u003e\n\u003cp data-start=\"2361\" data-end=\"2388\"\u003e\u003cstrong data-start=\"2361\" data-end=\"2372\"\u003eWeight:\u003c\/strong\u003e Varies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fb5i7f\" data-start=\"2389\" data-end=\"2450\"\u003e\n\u003cp data-start=\"2391\" data-end=\"2450\"\u003e\u003cstrong data-start=\"2391\" data-end=\"2401\"\u003eShape:\u003c\/strong\u003e Classic rounded Indian clay pot with flat base\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"171xgx6\" data-start=\"2451\" data-end=\"2516\"\u003e\n\u003cp data-start=\"2453\" data-end=\"2516\"\u003e\u003cstrong data-start=\"2453\" data-end=\"2464\"\u003eColour:\u003c\/strong\u003e Warm terracotta orange with natural clay marbling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ijyb75\" data-start=\"2517\" data-end=\"2588\"\u003e\n\u003cp data-start=\"2519\" data-end=\"2588\"\u003e\u003cstrong data-start=\"2519\" data-end=\"2531\"\u003eTexture:\u003c\/strong\u003e Very hard, thin and crisp with clean snap and low grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1os4cfx\" data-start=\"2589\" data-end=\"2629\"\u003e\n\u003cp data-start=\"2591\" data-end=\"2629\"\u003e\u003cstrong data-start=\"2591\" data-end=\"2609\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Snappy crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"eny2k3\" data-start=\"2630\" data-end=\"2717\"\u003e\n\u003cp data-start=\"2632\" data-end=\"2717\"\u003e\u003cstrong data-start=\"2632\" data-end=\"2650\"\u003eTaste Profile:\u003c\/strong\u003e Baked clay, topsoil depth, subtle petrichor, clean earthy finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1qd3j6n\" data-start=\"2718\" data-end=\"2766\"\u003e\n\u003cp data-start=\"2720\" data-end=\"2766\"\u003e\u003cstrong data-start=\"2720\" data-end=\"2736\"\u003eIngredients:\u003c\/strong\u003e 100% Indian terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2767\" data-end=\"2799\"\u003e\n\u003cp data-start=\"2769\" data-end=\"2799\"\u003e\u003cstrong data-start=\"2769\" data-end=\"2791\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yicr68\" data-start=\"2800\" data-end=\"2832\"\u003e\n\u003cp data-start=\"2802\" data-end=\"2832\"\u003e\u003cstrong data-start=\"2802\" data-end=\"2813\"\u003eVendor:\u003c\/strong\u003e Clays All Around, Earthen Clay Pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"stb2ju\" data-start=\"2833\" data-end=\"3142\"\u003e\n\u003cp data-start=\"2835\" data-end=\"3142\"\u003e\u003cstrong data-start=\"2835\" data-end=\"2864\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Terracotta pots like this have been handcrafted in India for centuries and used for storing grains, water, and offerings. Their breathable clay structure and mineral-rich earth give them a distinctive aroma and grounding presence deeply connected to daily life and tradition.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3144\" data-end=\"3147\"\u003e\n\u003cp data-start=\"3149\" data-end=\"3514\"\u003e\u003cem\u003e\u003cstrong data-start=\"3149\" data-end=\"3164\"\u003eDisclaimer:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"3164\" data-end=\"3167\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 75g","offer_id":53844674281799,"sku":"02050300291","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g","offer_id":53844674314567,"sku":"02050300292","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Up to 150g","offer_id":53844674347335,"sku":"02050300293","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/11_acfd5ad8-e4be-4aa5-8831-0b3b1efc6fe1.png?v=1754166276"},{"product_id":"indian-mini-matki-clay-pots","title":"Indian Terracotta Mini Matki Clay Pots - Edible Clay pots for Pica\/Geophagia","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"24\" data-end=\"43\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"44\" data-end=\"414\"\u003eMini Matki Clay Pots are a charming collection of small, rounded terracotta vessels handcrafted from traditional Indian orange clay. Inspired by the classic matki, a traditional earthen pot used across India for storing water and grains, these miniature versions capture the timeless simplicity of Indian clay craftsmanship in a compact and collectible form.\u003c\/p\u003e\n\u003cp data-start=\"416\" data-end=\"864\"\u003eSmooth and firm in structure, each pot reflects the curved silhouette of the traditional matki design. The clay releases soft aromas of fresh earth and moist topsoil, while delivering a gentler, more forgiving crunch than larger terracotta pieces. Ideal for stash displays, clay collections, or sensory exploration, this set includes four whole or mostly whole mini pots, topped up with broken chips to add texture variety and extra crunch.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"866\" data-end=\"885\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cul data-start=\"886\" data-end=\"1086\"\u003e\n\u003cli data-section-id=\"suafha\" data-start=\"886\" data-end=\"923\"\u003e\n\u003cp data-start=\"888\" data-end=\"923\"\u003eSmooth, firm terracotta structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1c7fnhp\" data-start=\"924\" data-end=\"971\"\u003e\n\u003cp data-start=\"926\" data-end=\"971\"\u003eSofter crunch compared to thicker clay pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5b2kko\" data-start=\"972\" data-end=\"1003\"\u003e\n\u003cp data-start=\"974\" data-end=\"1003\"\u003eClean snap with gentle bite\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"g261px\" data-start=\"1004\" data-end=\"1047\"\u003e\n\u003cp data-start=\"1006\" data-end=\"1047\"\u003eSlightly powdery breakdown when crushed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1e24tod\" data-start=\"1048\" data-end=\"1086\"\u003e\n\u003cp data-start=\"1050\" data-end=\"1086\"\u003eComfortable, easy-to-enjoy texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1088\" data-end=\"1104\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cul data-start=\"1105\" data-end=\"1250\"\u003e\n\u003cli data-section-id=\"i2yfyp\" data-start=\"1105\" data-end=\"1135\"\u003e\n\u003cp data-start=\"1107\" data-end=\"1135\"\u003eFresh natural clay flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ep67tz\" data-start=\"1136\" data-end=\"1159\"\u003e\n\u003cp data-start=\"1138\" data-end=\"1159\"\u003eLight topsoil notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"zs2ze6\" data-start=\"1160\" data-end=\"1185\"\u003e\n\u003cp data-start=\"1162\" data-end=\"1185\"\u003eMild earthy character\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"58xny6\" data-start=\"1186\" data-end=\"1213\"\u003e\n\u003cp data-start=\"1188\" data-end=\"1213\"\u003eSubtle damp-earth aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"17epjge\" data-start=\"1214\" data-end=\"1250\"\u003e\n\u003cp data-start=\"1216\" data-end=\"1250\"\u003eClean, natural terracotta finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1252\" data-end=\"1270\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1271\" data-end=\"1718\"\u003eMini Matki Clay Pots offer a \u003cstrong data-start=\"1300\" data-end=\"1339\"\u003elight, approachable clay experience\u003c\/strong\u003e inspired by traditional Indian earthenware. Their compact size and softer crunch make them enjoyable for snapping, crushing, or displaying in clay stash collections. The mix of whole mini pots and broken chips allows enthusiasts to explore \u003cstrong data-start=\"1580\" data-end=\"1629\"\u003edifferent textures within the same clay style\u003c\/strong\u003e, while the warm terracotta tones and earthy aroma create a grounding sensory experience.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1720\" data-end=\"1735\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1736\" data-end=\"2133\"\u003e\n\u003cli data-section-id=\"1pntzg9\" data-start=\"1736\" data-end=\"1789\"\u003e\n\u003cp data-start=\"1738\" data-end=\"1789\"\u003eHandcrafted miniature matki-style terracotta pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1jffpnb\" data-start=\"1790\" data-end=\"1845\"\u003e\n\u003cp data-start=\"1792\" data-end=\"1845\"\u003eMade from traditional Indian orange terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1edpxfj\" data-start=\"1846\" data-end=\"1894\"\u003e\n\u003cp data-start=\"1848\" data-end=\"1894\"\u003eSmooth structure with mild, forgiving crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1618dni\" data-start=\"1895\" data-end=\"1953\"\u003e\n\u003cp data-start=\"1897\" data-end=\"1953\"\u003eIncludes whole mini pots plus broken chips for variety\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1i1yipk\" data-start=\"1954\" data-end=\"2012\"\u003e\n\u003cp data-start=\"1956\" data-end=\"2012\"\u003eWarm terracotta colour with natural handmade variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"rp7uwk\" data-start=\"2013\" data-end=\"2078\"\u003e\n\u003cp data-start=\"2015\" data-end=\"2078\"\u003eIdeal for stash collections, displays, or sensory exploration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1s0u8m2\" data-start=\"2079\" data-end=\"2133\"\u003e\n\u003cp data-start=\"2081\" data-end=\"2133\"\u003eInspired by traditional Indian earthenware vessels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"2135\" data-end=\"2153\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"2154\" data-end=\"3237\"\u003e\n\u003cli data-section-id=\"19v8j7n\" data-start=\"2154\" data-end=\"2230\"\u003e\n\u003cp data-start=\"2156\" data-end=\"2230\"\u003e\u003cstrong data-start=\"2156\" data-end=\"2165\"\u003eSize:\u003c\/strong\u003e Approximately 5–7 cm height (size and shape may vary slightly)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ezbpdo\" data-start=\"2231\" data-end=\"2258\"\u003e\n\u003cp data-start=\"2233\" data-end=\"2258\"\u003e\u003cstrong data-start=\"2233\" data-end=\"2244\"\u003eWeight:\u003c\/strong\u003e Up to 250 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"r2lvq9\" data-start=\"2259\" data-end=\"2322\"\u003e\n\u003cp data-start=\"2261\" data-end=\"2322\"\u003e\u003cstrong data-start=\"2261\" data-end=\"2271\"\u003eShape:\u003c\/strong\u003e Small rounded pots with classic matki silhouette\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"704c5n\" data-start=\"2323\" data-end=\"2385\"\u003e\n\u003cp data-start=\"2325\" data-end=\"2385\"\u003e\u003cstrong data-start=\"2325\" data-end=\"2336\"\u003eColour:\u003c\/strong\u003e Warm orange tones typical of Indian terracotta\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7pvf07\" data-start=\"2386\" data-end=\"2478\"\u003e\n\u003cp data-start=\"2388\" data-end=\"2478\"\u003e\u003cstrong data-start=\"2388\" data-end=\"2400\"\u003eTexture:\u003c\/strong\u003e Smooth and firm with softer crunch; slightly powdery and gentle on the bite\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hpirkz\" data-start=\"2479\" data-end=\"2537\"\u003e\n\u003cp data-start=\"2481\" data-end=\"2537\"\u003e\u003cstrong data-start=\"2481\" data-end=\"2499\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – mild, clean snap with easy chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14gcuky\" data-start=\"2538\" data-end=\"2621\"\u003e\n\u003cp data-start=\"2540\" data-end=\"2621\"\u003e\u003cstrong data-start=\"2540\" data-end=\"2558\"\u003eTaste Profile:\u003c\/strong\u003e Fresh clay with topsoil notes; mild, earthy, and subtly damp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xnozzj\" data-start=\"2622\" data-end=\"2677\"\u003e\n\u003cp data-start=\"2624\" data-end=\"2677\"\u003e\u003cstrong data-start=\"2624\" data-end=\"2640\"\u003eIngredients:\u003c\/strong\u003e 100% Indian orange terracotta clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2678\" data-end=\"2710\"\u003e\n\u003cp data-start=\"2680\" data-end=\"2710\"\u003e\u003cstrong data-start=\"2680\" data-end=\"2702\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jogd5y\" data-start=\"2712\" data-end=\"3237\"\u003e\n\u003cp data-start=\"2714\" data-end=\"3237\"\u003e\u003cstrong data-start=\"2714\" data-end=\"2743\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2743\" data-end=\"2746\"\u003eThe matki has long been a symbol of everyday simplicity in Indian culture, traditionally used to store water and grains thanks to the natural breathability and cooling properties of terracotta. These miniatures preserve that heritage in collectible form. Hand-shaped from locally sourced clay and sun-dried using time-honoured methods, Mini Matkis reflect centuries-old techniques passed down through generations—offering a nostalgic, earthy connection to India’s enduring clay traditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3239\" data-end=\"3242\"\u003e\n\u003cp data-start=\"3244\" data-end=\"3607\"\u003e\u003cem\u003e\u003cstrong data-start=\"3244\" data-end=\"3259\"\u003eDisclaimer:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"3259\" data-end=\"3262\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51761328095559,"sku":"0205080029","price":8.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_dd044000-aeb6-46ca-83b6-6666aa400388.png?v=1750087507"},{"product_id":"indian-terracotta-mini-hand-rolled-edible-clay-pots","title":"Indian Edible Terracotta - Rustic Mini Hand-rolled Clay Pots","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"66\" data-end=\"80\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"82\" data-end=\"982\"\u003eMini Terracotta Pots are natural Indian clay treats known for their ultra-hard ceramic crunch and rich baked-earth mineral profile. These miniature hand-rolled clay pots and shards deliver a satisfying sensory experience with notes of topsoil, iron-rich terracotta, rain-soaked earth, and dry mineral dust, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a gritty tile-like finish with a distinctive fired-earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian terracotta vessel-making traditions, these clay pots are valued for their grounding texture, authentic earthy crunch, and strong sensory intensity. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"984\" data-end=\"999\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1001\" data-end=\"1743\"\u003e\u003cstrong data-start=\"1001\" data-end=\"1013\"\u003eTexture:\u003c\/strong\u003e Extremely hard ceramic crunch with gritty earthy crumble\u003cbr data-start=\"1070\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1073\" data-end=\"1083\"\u003eTaste:\u003c\/strong\u003e Deep terracotta minerals with topsoil richness, petrichor, and iron-forward earthy notes\u003cbr data-start=\"1172\" data-end=\"1175\"\u003e\u003cstrong data-start=\"1175\" data-end=\"1193\"\u003eCrunch factor:\u003c\/strong\u003e 5 – Very Hard\u003cbr data-start=\"1207\" data-end=\"1210\"\u003e\u003cstrong data-start=\"1210\" data-end=\"1221\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1232\" data-end=\"1235\"\u003e\u003cstrong data-start=\"1235\" data-end=\"1248\"\u003eBest for:\u003c\/strong\u003e Experienced clay enthusiasts, ASMR crunch lovers, terracotta fans, strong texture seekers\u003cbr data-start=\"1338\" data-end=\"1341\"\u003e\u003cstrong data-start=\"1341\" data-end=\"1361\"\u003eClay experience:\u003c\/strong\u003e A bold fired-earth clay with resistant tile-like snaps, gritty mineral breakdowns, and rich rain-soaked terracotta flavour when softened.\u003cbr data-start=\"1499\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1502\" data-end=\"1517\"\u003eASMR level:\u003c\/strong\u003e Loud crunch\u003cbr data-start=\"1529\" data-end=\"1532\"\u003e\u003cstrong data-start=\"1532\" data-end=\"1554\"\u003eHydration texture:\u003c\/strong\u003e Soaking softens the structure into a muddy earthy crumble while preserving its signature dense crunch\u003cbr data-start=\"1656\" data-end=\"1659\"\u003e\u003cstrong data-start=\"1659\" data-end=\"1675\"\u003eAroma notes:\u003c\/strong\u003e Petrichor, baked terracotta, wet soil, iron minerals, dry clay dust\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1745\" data-end=\"1763\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1765\" data-end=\"2506\"\u003e\u003cstrong data-start=\"1765\" data-end=\"1776\"\u003eWeight:\u003c\/strong\u003e Approximately 100g\u003cbr data-start=\"1795\" data-end=\"1798\"\u003e\u003cstrong data-start=\"1798\" data-end=\"1808\"\u003eShape:\u003c\/strong\u003e Miniature clay pots and broken terracotta segments\u003cbr data-start=\"1859\" data-end=\"1862\"\u003e\u003cstrong data-start=\"1862\" data-end=\"1873\"\u003eColour:\u003c\/strong\u003e Rich orange to reddish-brown terracotta tones\u003cbr data-start=\"1919\" data-end=\"1922\"\u003e\u003cstrong data-start=\"1922\" data-end=\"1938\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Indian Brown Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2034\" data-end=\"2037\"\u003e\u003cstrong data-start=\"2037\" data-end=\"2048\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"2065\" data-end=\"2068\"\u003e\u003cstrong data-start=\"2068\" data-end=\"2097\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian terracotta vessels historically used for cooling water and storing grains, these miniature clay pots reflect long-standing artisanal clay traditions rooted in fired earth, mineral richness, and earthy aroma. Their dense ceramic texture preserves the authentic crunch and rustic character associated with traditional terracotta craftsmanship.\u003cbr data-start=\"2470\" data-end=\"2473\"\u003e\u003cstrong data-start=\"2473\" data-end=\"2489\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2508\" data-end=\"2521\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2523\" data-end=\"2906\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53721076597063,"sku":"02050400261","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53721076629831,"sku":"02050400262","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_30411a86-e4b4-45fc-8ee9-82f4e28ac7f5.png?v=1767313669"},{"product_id":"large-indian-terracotta-saucers","title":"Large Indian Brown Terracotta Saucers -Earthy Indian Terracotta","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"159\" data-end=\"177\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"179\" data-end=\"776\"\u003e\u003cstrong data-start=\"179\" data-end=\"191\"\u003eTexture:\u003c\/strong\u003e Smooth, firm terracotta with naturally rough rustic edges\u003cbr data-start=\"249\" data-end=\"252\"\u003e\u003cstrong data-start=\"252\" data-end=\"270\"\u003eCrunch Factor:\u003c\/strong\u003e 3–4 – firm, clean snap\u003cbr data-start=\"293\" data-end=\"296\"\u003e\u003cstrong data-start=\"296\" data-end=\"306\"\u003eTaste:\u003c\/strong\u003e Fresh clay with moist topsoil notes and mild mineral warmth\u003cbr data-start=\"366\" data-end=\"369\"\u003e\u003cstrong data-start=\"369\" data-end=\"381\"\u003eSensory:\u003c\/strong\u003e Wide, flat shape offers a tactile, breakable clay experience\u003cbr data-start=\"442\" data-end=\"445\"\u003e\u003cstrong data-start=\"445\" data-end=\"456\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, traditional pottery regions\u003cbr data-start=\"496\" data-end=\"499\"\u003e\u003cstrong data-start=\"499\" data-end=\"508\"\u003eUses:\u003c\/strong\u003e Display pieces, stash holders, or breaking into smaller crunchable shards\u003cbr data-start=\"582\" data-end=\"585\"\u003e\u003cstrong data-start=\"585\" data-end=\"605\"\u003eClay Experience:\u003c\/strong\u003e Best suited for those who enjoy structured, clean terracotta with a grounding, earthy profile; approachable for confident beginners and satisfying for experienced users\u003c\/p\u003e\n\u003chr data-start=\"778\" data-end=\"781\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"783\" data-end=\"805\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"807\" data-end=\"1110\"\u003eLarge Indian Brown Terracotta Saucers are wide, shallow clay discs crafted from traditional mineral-rich Indian terracotta. Inspired by everyday earthenware used across Indian homes, these pieces reflect a long-standing tradition of practical, unglazed pottery shaped for both function and simplicity.\u003c\/p\u003e\n\u003cp data-start=\"1112\" data-end=\"1419\"\u003eEach saucer carries the quiet character of handmade clay – smooth across the surface with gently imperfect edges that reveal its raw, natural origins. The terracotta itself is dense and well-fired, offering a balanced sensory profile that sits comfortably between decorative object and tactile clay piece.\u003c\/p\u003e\n\u003cp data-start=\"1421\" data-end=\"1611\"\u003eRooted in Indian pottery heritage, these saucers bring a warm, rustic presence while delivering a clean, grounded clay experience shaped by natural materials and traditional craftsmanship.\u003c\/p\u003e\n\u003chr data-start=\"1613\" data-end=\"1616\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1618\" data-end=\"1640\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1642\" data-end=\"1869\"\u003eThe structure is firm without being overly hard, giving a satisfying snap when pressure is applied. The smooth face of the saucer contrasts with its slightly rough, natural edges, creating variation in the tactile experience.\u003c\/p\u003e\n\u003cp data-start=\"1871\" data-end=\"2134\"\u003eWhen broken, the clay fractures cleanly into crisp shards, producing a consistent crunch that transitions into a controlled crumble. The breakdown is relatively smooth for terracotta, with minimal grit and a steady progression from solid snap to fine, dry clay.\u003c\/p\u003e\n\u003cp data-start=\"2136\" data-end=\"2264\"\u003eThere’s a reassuring density throughout – not brittle, but stable – making each piece feel substantial in hand and in texture.\u003c\/p\u003e\n\u003chr data-start=\"2266\" data-end=\"2269\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"2271\" data-end=\"2290\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2292\" data-end=\"2540\"\u003eThe flavour profile is clean and naturally earthy, led by notes of fresh clay and moist topsoil. There’s a mild dampness to the taste that softens the dryness typically associated with terracotta, creating a more rounded and approachable profile.\u003c\/p\u003e\n\u003cp data-start=\"2542\" data-end=\"2754\"\u003eSubtle mineral warmth lingers in the background, adding depth without overwhelming the palate. The aroma is gently earthy, reminiscent of damp soil after rain, enhancing the overall grounded sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"2756\" data-end=\"2882\"\u003eAs the clay breaks down, the flavour remains consistent – steady, natural, and quietly rich without sharpness or bitterness.\u003c\/p\u003e\n\u003chr data-start=\"2884\" data-end=\"2887\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2889\" data-end=\"2914\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2916\" data-end=\"3188\"\u003e\u003cstrong data-start=\"2916\" data-end=\"2927\"\u003eWeight:\u003c\/strong\u003e Varies depending on piece\u003cbr data-start=\"2953\" data-end=\"2956\"\u003e\u003cstrong data-start=\"2956\" data-end=\"2966\"\u003eShape:\u003c\/strong\u003e Flat round saucer with shallow dish form\u003cbr data-start=\"3007\" data-end=\"3010\"\u003e\u003cstrong data-start=\"3010\" data-end=\"3021\"\u003eColour:\u003c\/strong\u003e Warm orange-brown with natural terracotta variation\u003cbr data-start=\"3073\" data-end=\"3076\"\u003e\u003cstrong data-start=\"3076\" data-end=\"3092\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Indian Brown Terracotta (No preservatives, additives, or colourings)\u003cbr data-start=\"3155\" data-end=\"3158\"\u003e\u003cstrong data-start=\"3158\" data-end=\"3169\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003c\/p\u003e\n\u003cp data-start=\"3190\" data-end=\"3658\"\u003e\u003cstrong data-start=\"3190\" data-end=\"3219\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"3219\" data-end=\"3222\"\u003eTerracotta has been used across India for centuries in everyday household items, from cooking vessels to serving dishes. Made from locally sourced, mineral-rich clay and traditionally sun-dried or kiln-fired, these pieces reflect a deep-rooted connection to the land. Beyond function, such clay items have long been appreciated for their natural texture and earthy qualities, linking modern sensory use to enduring cultural practices.\u003c\/p\u003e\n\u003chr data-start=\"3660\" data-end=\"3663\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"3665\" data-end=\"3681\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"3683\" data-end=\"3894\"\u003e\u003cmeta charset=\"utf-8\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"75g","offer_id":53008590766407,"sku":"0205080027","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"85g","offer_id":53758081007943,"sku":"02050800272","price":5.09,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53758081040711,"sku":"02050800273","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":53008590799175,"sku":"0205080028","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4a7d78dd-e246-412a-87f7-cd391cec33e5.png?v=1778022583"},{"product_id":"dryfruit-clay","title":"Dryfruit Clay - Bestselling Smoky Indian Roasted clay","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"25\" data-end=\"47\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"48\" data-end=\"452\"\u003eDryfruit Clay Chunks are bold, naturally formed pieces of India’s iconic roasted dryfruit clay, celebrated for their intense crunch and deep smoky-earthy character. Each chunk delivers a firm initial bite that quickly collapses into a fragrant, dusty crumble, releasing layers of roasted earth, subtle sweet mineral notes and the distinctive charcoal-like finish dryfruit clay lovers recognise instantly.\u003c\/p\u003e\n\u003cp data-start=\"454\" data-end=\"922\"\u003eTraditionally roasted to enhance flavour, aroma and crispness, dryfruit clay develops its unmistakable dark colour and smoky profile through this age-old preparation method. The result is a clay that feels both powerful and grounding — rich in aroma, deeply earthy, and satisfyingly crunchy. Whether enjoyed as part of a stash collection, for sensory exploration, or simply to satisfy a strong clay craving, these chunks offer a bold and authentic dryfruit experience.\u003c\/p\u003e\n\u003chr data-start=\"924\" data-end=\"927\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"929\" data-end=\"951\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"952\" data-end=\"1158\"\u003eDryfruit Clay Chunks begin with a firm, crisp bite before rapidly breaking down into a smooth, smoky dust. The crumble is clean and dry, producing a satisfying roasted snap followed by a soft earthy finish.\u003c\/p\u003e\n\u003chr data-start=\"1160\" data-end=\"1163\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1165\" data-end=\"1184\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1185\" data-end=\"1425\"\u003eExpect a layered earthy profile with subtle sweet undertones reminiscent of ripe fruit balanced against roasted clay depth. The aroma is smoky and mineral-rich, finishing with a charcoal-like aftertaste typical of traditional dryfruit clay.\u003c\/p\u003e\n\u003chr data-start=\"1427\" data-end=\"1430\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1432\" data-end=\"1453\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1454\" data-end=\"1773\"\u003eDryfruit clay is renowned within the clay-eating community for its bold personality. The roasting process intensifies both flavour and crunch, creating a clay that feels robust, aromatic and deeply satisfying. Each chunk offers a grounding sensory experience — strong in texture, rich in scent, and unmistakably earthy.\u003c\/p\u003e\n\u003chr data-start=\"1775\" data-end=\"1778\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1780\" data-end=\"1798\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1799\" data-end=\"2009\"\u003e\n\u003cli data-section-id=\"1w269ou\" data-start=\"1799\" data-end=\"1841\"\u003e\n\u003cp data-start=\"1801\" data-end=\"1841\"\u003eAuthentic roasted Indian dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"awe2jy\" data-start=\"1842\" data-end=\"1879\"\u003e\n\u003cp data-start=\"1844\" data-end=\"1879\"\u003eBold smoky-earthy flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1w88gg0\" data-start=\"1880\" data-end=\"1924\"\u003e\n\u003cp data-start=\"1882\" data-end=\"1924\"\u003eStrong crunch with quick crumble texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1c714s2\" data-start=\"1925\" data-end=\"1960\"\u003e\n\u003cp data-start=\"1927\" data-end=\"1960\"\u003eNaturally irregular clay chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"g598vb\" data-start=\"1961\" data-end=\"2009\"\u003e\n\u003cp data-start=\"1963\" data-end=\"2009\"\u003ePopular within pica and geophagy communities\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2011\" data-end=\"2014\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"2016\" data-end=\"2037\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2039\" data-end=\"3052\"\u003e\n\u003cli data-section-id=\"hnnj7k\" data-start=\"2039\" data-end=\"2080\"\u003e\n\u003cp data-start=\"2041\" data-end=\"2080\"\u003e\u003cstrong data-start=\"2041\" data-end=\"2050\"\u003eSize:\u003c\/strong\u003e Approximately 2–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"2081\" data-end=\"2122\"\u003e\n\u003cp data-start=\"2083\" data-end=\"2122\"\u003e\u003cstrong data-start=\"2083\" data-end=\"2094\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2123\" data-end=\"2162\"\u003e\n\u003cp data-start=\"2125\" data-end=\"2162\"\u003e\u003cstrong data-start=\"2125\" data-end=\"2135\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"t1votb\" data-start=\"2163\" data-end=\"2211\"\u003e\n\u003cp data-start=\"2165\" data-end=\"2211\"\u003e\u003cstrong data-start=\"2165\" data-end=\"2176\"\u003eColour:\u003c\/strong\u003e Deep black with natural variance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1a2wzia\" data-start=\"2212\" data-end=\"2280\"\u003e\n\u003cp data-start=\"2214\" data-end=\"2280\"\u003e\u003cstrong data-start=\"2214\" data-end=\"2226\"\u003eTexture:\u003c\/strong\u003e Firm bite with soft crumble; smoky, dusty and crisp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"147bgx4\" data-start=\"2281\" data-end=\"2350\"\u003e\n\u003cp data-start=\"2283\" data-end=\"2350\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2301\"\u003eCrunch Factor:\u003c\/strong\u003e Strong roasted crunch with fast-crumble finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vfzsn3\" data-start=\"2351\" data-end=\"2443\"\u003e\n\u003cp data-start=\"2353\" data-end=\"2443\"\u003e\u003cstrong data-start=\"2353\" data-end=\"2371\"\u003eTaste Profile:\u003c\/strong\u003e Sweet-earthy notes with smoky clay depth and charcoal-like aftertaste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d3r86d\" data-start=\"2444\" data-end=\"2491\"\u003e\n\u003cp data-start=\"2446\" data-end=\"2491\"\u003e\u003cstrong data-start=\"2446\" data-end=\"2462\"\u003eIngredients:\u003c\/strong\u003e 100% natural dryfruit clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2492\" data-end=\"2524\"\u003e\n\u003cp data-start=\"2494\" data-end=\"2524\"\u003e\u003cstrong data-start=\"2494\" data-end=\"2516\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2525\" data-end=\"2549\"\u003e\n\u003cp data-start=\"2527\" data-end=\"2549\"\u003e\u003cstrong data-start=\"2527\" data-end=\"2538\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xf1evr\" data-start=\"2550\" data-end=\"3052\"\u003e\n\u003cp data-start=\"2552\" data-end=\"3052\"\u003e\u003cstrong data-start=\"2552\" data-end=\"2581\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Dryfruit clay has long been appreciated within Indian geophagy traditions, particularly in regions where roasted clays are valued for their grounding aroma and intense earthy flavour. Roasting naturally occurring black clays is a traditional method used to enhance crispness and develop the smoky, slightly sweet character that dryfruit clay is known for. These clays remain especially prized for their strong crunch, aromatic depth and distinctive charcoal-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697480229191,"sku":"03050201122","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52638802411847,"sku":"03050201121","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52638802444615,"sku":"0305020113","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_022cd7d1-4d2a-42b2-88f7-ddbc1f0627b2.png?v=1761675081"},{"product_id":"half-roasted-nakumatt-roasted-indian-edible-clay","title":"Half Roasted Nakumatt - Best Selling semi-roasted Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHalf Roasted Nakumatt is a natural Indian clay known for its powerful crunch and intensely earthy mineral profile. Made from premium Nakumatt clay and partially roasted using traditional preparation methods, these dense chunks deliver a bold sensory experience with notes of burnt clay, wet cement, petrichor, and cave-like mineral earthiness. The roasting process creates crisp outer edges while preserving the dense character of the interior, producing a distinctive contrast between roasted intensity and natural clay depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePopular among lovers of strong crunchy clays, ASMR textures, and mineral-rich sensory materials, Half Roasted Nakumatt offers a satisfying hard crunch followed by a dense earthy breakdown. Traditionally associated with Indian geophagy practices, this clay is valued for its robust texture, atmospheric flavour profile, and deeply grounding character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense roasted chunks with crisp edges and a heavy mineral crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Burnt clay, wet cement, petrichor, mineral earthiness, cave-like undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, ASMR enthusiasts, experienced clay enthusiasts\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold roasted clay with intense crunch, deep mineral flavour, and a satisfying balance between crispness and density.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, rain-soaked stone, burnt clay, damp earth, mineral cave notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and natural broken segments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Grey with darker roasted patches and natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Half Roasted Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt clay has long been valued within Indian clay traditions for its dense mineral structure and rich earthy flavour. Partial roasting enhances the aroma and texture while preserving some of the clay's natural depth, creating a unique sensory profile that combines roasted intensity with the character of raw earth.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697475215687,"sku":"03050201182","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677829034311,"sku":"0305020118","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677829001543,"sku":"0305020119","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bf0ec7-5dff-4ae4-9fe3-02789d2fdc88.png?v=1758675893"},{"product_id":"red-nakumatt-iron-rich-indian-edible-clay","title":"Red Nakumatt Clay - Iron-rich Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt is a natural Indian clay known for its hard, crunchy texture and deeply earthy mineral profile. Sourced from iron-rich regions of India and traditionally roasted to enhance its character, these irregular clay chunks deliver a bold sensory experience with notes of baked topsoil, warm minerals, cement dust, and subtle metallic undertones. Popular among lovers of strong earthy flavours, crunchy clay textures, ASMR experiences, and mineral-rich sensory materials, Red Nakumatt offers a robust, grounding experience that leaves a lasting impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture begins with a resistant crunch before breaking into a dry, crumbly mineral crumble. Its distinctive roasted-earth character and intense mineral depth have made it a favourite within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay preparation traditions, Red Nakumatt is valued for its strength, authenticity, and rich sensory profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard, dry chunks with a crunchy snap and gritty mineral crumble\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep topsoil earthiness, cement minerals, iron-rich notes, subtle asphalt undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, crunch lovers, ASMR sensory exploration\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A powerful roasted-earth clay offering dense crunch, strong mineral character, and a bold traditional profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a muddy, earthy paste while retaining rich mineral flavour\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, warm earth, baked clay, mineral dust, heated stone\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep red, rusty brown, and iron-rich earth tones with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt originates from mineral-rich Indian clay deposits traditionally roasted to intensify both texture and flavour. Within Indian geophagy traditions, roasted red clays have long been appreciated for their dense crunch, earthy aroma, and grounding mineral character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53783807328583,"sku":"0305020190","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639036145991,"sku":"0305020190","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52639036178759,"sku":"0305020191","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_296b0183-c6d7-4441-85b1-fb255ef30083.png?v=1778024713"},{"product_id":"smoked-nakumatt","title":"Smoked Nakumatt  - Smoky Indian clay chunks","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"20\" data-end=\"42\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"43\" data-end=\"310\"\u003eSmoked Nakumatt is a bold, intensely roasted clay crafted from 100% authentic Indian Nakumatt clay. Known for its powerful aroma and ultra-hard texture, these dark grey chunks and occasional slab-like pieces deliver a sharp, gritty crunch with a deep smoky character.\u003c\/p\u003e\n\u003cp data-start=\"312\" data-end=\"705\"\u003eEach piece carries a rich, fire-roasted scent layered with strong mineral notes. The flavour profile is complex and atmospheric, blending earthy depth with distinctive undertones reminiscent of basement dust, asphalt and faint petrol. Designed for those who appreciate powerful clay flavours and dramatic crunch, Smoked Nakumatt offers a robust sensory experience with a striking roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"707\" data-end=\"710\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"712\" data-end=\"734\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"735\" data-end=\"904\"\u003eSmoked Nakumatt is extremely hard and dry, producing a firm, gritty bite. The crunch is sharp and dense, breaking into coarse fragments with a distinctly roasted finish.\u003c\/p\u003e\n\u003chr data-start=\"906\" data-end=\"909\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"911\" data-end=\"930\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"931\" data-end=\"1120\"\u003eThe taste is intensely smoky and mineral-rich with deep earthy notes. Aromatic undertones of basement dust, asphalt and subtle petrol-like hints create a bold and memorable flavour profile.\u003c\/p\u003e\n\u003chr data-start=\"1122\" data-end=\"1125\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1127\" data-end=\"1148\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1458\"\u003eThe smoking process intensifies the natural strength and mineral density of Nakumatt clay, transforming it into a powerful clay experience. With its dramatic aroma, ultra-hard bite and smoky complexity, this clay is especially appreciated by those who enjoy strong, atmospheric flavours and commanding crunch.\u003c\/p\u003e\n\u003chr data-start=\"1460\" data-end=\"1463\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1465\" data-end=\"1483\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1484\" data-end=\"1699\"\u003e\n\u003cli data-section-id=\"1n5kg7u\" data-start=\"1484\" data-end=\"1518\"\u003e\n\u003cp data-start=\"1486\" data-end=\"1518\"\u003eAuthentic Indian Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xn55t\" data-start=\"1519\" data-end=\"1568\"\u003e\n\u003cp data-start=\"1521\" data-end=\"1568\"\u003eIntensely smoked and roasted for strong aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5npizf\" data-start=\"1569\" data-end=\"1610\"\u003e\n\u003cp data-start=\"1571\" data-end=\"1610\"\u003eVery hard chunks and occasional slabs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16ozy8\" data-start=\"1611\" data-end=\"1649\"\u003e\n\u003cp data-start=\"1613\" data-end=\"1649\"\u003eBold smoky mineral flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eqe8jo\" data-start=\"1650\" data-end=\"1699\"\u003e\n\u003cp data-start=\"1652\" data-end=\"1699\"\u003eDesigned for lovers of powerful crunchy clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1701\" data-end=\"1704\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1706\" data-end=\"1727\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1729\" data-end=\"2782\"\u003e\n\u003cli data-section-id=\"fbd803\" data-start=\"1729\" data-end=\"1770\"\u003e\n\u003cp data-start=\"1731\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1731\" data-end=\"1740\"\u003eSize:\u003c\/strong\u003e Approximately 1–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1771\" data-end=\"1812\"\u003e\n\u003cp data-start=\"1773\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1773\" data-end=\"1784\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16amku\" data-start=\"1813\" data-end=\"1885\"\u003e\n\u003cp data-start=\"1815\" data-end=\"1885\"\u003e\u003cstrong data-start=\"1815\" data-end=\"1825\"\u003eShape:\u003c\/strong\u003e Chunky irregular segments and occasional slab-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12qzkvh\" data-start=\"1886\" data-end=\"1952\"\u003e\n\u003cp data-start=\"1888\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1888\" data-end=\"1899\"\u003eColour:\u003c\/strong\u003e Charcoal to deep grey with smoked, blackened edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3g1i8o\" data-start=\"1953\" data-end=\"2011\"\u003e\n\u003cp data-start=\"1955\" data-end=\"2011\"\u003e\u003cstrong data-start=\"1955\" data-end=\"1967\"\u003eTexture:\u003c\/strong\u003e Very hard and dry with firm gritty crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mou6\" data-start=\"2012\" data-end=\"2074\"\u003e\n\u003cp data-start=\"2014\" data-end=\"2074\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e Strong dense crunch with roasted finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wqn3ec\" data-start=\"2075\" data-end=\"2167\"\u003e\n\u003cp data-start=\"2077\" data-end=\"2167\"\u003e\u003cstrong data-start=\"2077\" data-end=\"2095\"\u003eTaste Profile:\u003c\/strong\u003e Smoky mineral clay with basement, asphalt and faint petrol undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3o64ip\" data-start=\"2168\" data-end=\"2214\"\u003e\n\u003cp data-start=\"2170\" data-end=\"2214\"\u003e\u003cstrong data-start=\"2170\" data-end=\"2186\"\u003eIngredients:\u003c\/strong\u003e 100% smoked Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2215\" data-end=\"2247\"\u003e\n\u003cp data-start=\"2217\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2217\" data-end=\"2239\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2248\" data-end=\"2272\"\u003e\n\u003cp data-start=\"2250\" data-end=\"2272\"\u003e\u003cstrong data-start=\"2250\" data-end=\"2261\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lnep3\" data-start=\"2273\" data-end=\"2782\"\u003e\n\u003cp data-start=\"2275\" data-end=\"2782\"\u003e\u003cstrong data-start=\"2275\" data-end=\"2304\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nakumatt clay is sourced from mineral-rich Indian soils known for their dense structure and bold earthy flavour. Through a high-heat roasting and smoking process, the clay develops a deeper aroma and darker colour while maintaining its naturally strong texture. This preparation enhances the clay’s smoky complexity and mineral intensity, creating a flavour profile often described as atmospheric and nostalgic, reminiscent of rain on tarmac, warm earth and fire-roasted stone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697471775047,"sku":"03050201342","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639067636039,"sku":"0305020134","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52639067668807,"sku":"0305020135","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_ca880aa6-6047-4413-a497-a186da75d849.png?v=1750109923"},{"product_id":"crystal-nakumatt","title":"Crystal Nakumatt - Fresh water\/mineral-rich Indian Clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"80\" data-end=\"95\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"97\" data-end=\"744\"\u003e\u003cstrong data-start=\"97\" data-end=\"109\"\u003eTexture:\u003c\/strong\u003e Smooth granular bite with a clean dry crumble\u003cbr data-start=\"155\" data-end=\"158\"\u003e\u003cstrong data-start=\"158\" data-end=\"176\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"187\" data-end=\"190\"\u003e\u003cstrong data-start=\"190\" data-end=\"200\"\u003eTaste:\u003c\/strong\u003e Mild mineral earthiness with a cool, clean finish\u003cbr data-start=\"250\" data-end=\"253\"\u003e\u003cstrong data-start=\"253\" data-end=\"265\"\u003eSensory:\u003c\/strong\u003e Pale translucent appearance with refined mineral clarity\u003cbr data-start=\"322\" data-end=\"325\"\u003e\u003cstrong data-start=\"325\" data-end=\"336\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Nakumatt clay regions\u003cbr data-start=\"370\" data-end=\"373\"\u003e\u003cstrong data-start=\"373\" data-end=\"382\"\u003eUses:\u003c\/strong\u003e Ideal for collectors, subtle clay lovers, ASMR crunch experiences, and mineral-forward sensory enjoyment\u003cbr data-start=\"487\" data-end=\"490\"\u003e\u003cstrong data-start=\"490\" data-end=\"510\"\u003eClay Experience:\u003c\/strong\u003e Best suited to those who enjoy cleaner, gentler clay profiles with balanced mineral notes rather than heavy roasted flavours. Suitable for both beginners and experienced clay enthusiasts seeking a calm, grounding, refined experience.\u003c\/p\u003e\n\u003chr data-start=\"746\" data-end=\"749\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"751\" data-end=\"770\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"772\" data-end=\"1125\"\u003eCrystal Nakumatt is a rare and visually striking variety of traditional Nakumatt clay, valued for its pale translucent appearance and naturally refined mineral profile. Unlike darker roasted or smoked varieties, this clay is presented closer to its natural state, allowing its soft earthy character and delicate mineral qualities to remain fully intact.\u003c\/p\u003e\n\u003cp data-start=\"1127\" data-end=\"1515\"\u003eFormed into chunky slabs and naturally broken fragments, Crystal Nakumatt offers a quieter, cleaner sensory experience centred around purity, texture, and subtle mineral depth. Its almost stone-like appearance gives it a distinctive crystalline quality that makes it especially appreciated among collectors and enthusiasts who prefer elegant, understated clays over bold roasted profiles.\u003c\/p\u003e\n\u003cp data-start=\"1517\" data-end=\"1739\"\u003eTraditionally sourced from mineral-rich clay deposits in India, Crystal Nakumatt reflects the earthy simplicity and grounding qualities often associated with natural clay traditions and sensory-focused geophagia practices.\u003c\/p\u003e\n\u003chr data-start=\"1741\" data-end=\"1744\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1746\" data-end=\"1765\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1767\" data-end=\"2044\"\u003eCrystal Nakumatt delivers a firm yet controlled bite with a smooth granular structure that breaks evenly under pressure. The initial crunch is dry, crisp, and clean without excessive hardness, creating a satisfying mineral snap before gently crumbling into fine soft fragments.\u003c\/p\u003e\n\u003cp data-start=\"2046\" data-end=\"2314\"\u003eThe texture remains refined throughout the chew, with minimal grit and a polished mineral consistency that feels smooth rather than dusty. As the clay softens, it develops into a delicate earthy crumble with a cooling mineral finish that lingers lightly on the palate.\u003c\/p\u003e\n\u003chr data-start=\"2316\" data-end=\"2319\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2321\" data-end=\"2337\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2339\" data-end=\"2654\"\u003eThe flavour profile is mild, clean, and naturally mineral-forward. Soft earthy notes appear first, followed by subtle cool mineral tones that give the clay a refreshing, balanced character. Unlike roasted Nakumatt varieties with smoky depth, Crystal Nakumatt remains lighter and more delicate with a cleaner finish.\u003c\/p\u003e\n\u003cp data-start=\"2656\" data-end=\"2919\"\u003eIts aroma is faint and earthy with subtle dry stone and mineral notes. During chewing, the flavour develops gradually from crisp mineral dryness into a smooth earthy creaminess, maintaining a calm, refined taste throughout without becoming overly heavy or bitter.\u003c\/p\u003e\n\u003chr data-start=\"2921\" data-end=\"2924\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2926\" data-end=\"2948\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2950\" data-end=\"3618\"\u003e\u003cstrong data-start=\"2950\" data-end=\"2961\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003cbr data-start=\"2987\" data-end=\"2990\"\u003e\u003cstrong data-start=\"2990\" data-end=\"3000\"\u003eShape:\u003c\/strong\u003e Chunky fragments and slabs with naturally broken flat edges\u003cbr data-start=\"3060\" data-end=\"3063\"\u003e\u003cstrong data-start=\"3063\" data-end=\"3074\"\u003eColour:\u003c\/strong\u003e Pale grey to lightly translucent tones with soft mineral shimmer\u003cbr data-start=\"3139\" data-end=\"3142\"\u003e\u003cstrong data-start=\"3142\" data-end=\"3158\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3221\" data-end=\"3224\"\u003e\u003cstrong data-start=\"3224\" data-end=\"3235\"\u003eVendor:\u003c\/strong\u003e CAA\u003cbr data-start=\"3239\" data-end=\"3242\"\u003e\u003cstrong data-start=\"3242\" data-end=\"3271\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Crystal Nakumatt is sourced from select clay deposits in India known for dense mineral composition and natural purity. In traditional clay practices, less processed clays such as this are often valued for their clean mineral taste, smooth texture, and grounding sensory qualities, offering a more natural alternative to heavily roasted varieties.\u003c\/p\u003e\n\u003chr data-start=\"3620\" data-end=\"3623\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3625\" data-end=\"3638\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3640\" data-end=\"4023\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52770408956231,"sku":"04050302991","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52770408988999,"sku":"04050302992","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_2ccdc992-0631-4693-867d-df3fef267132.png?v=1750110207"},{"product_id":"mix-hex-clay-treat-grey-black","title":"Mix Hex Clay Treat – Grey\/Black - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"216\" data-end=\"699\"\u003eMix Hex – Grey\/Black is a layered and textured clay treat designed for those who crave bold mineral tones and complex earthy aromas. Each piece is a distinctive 3D hexagon, crafted in moody shades of grey and black, with two contrasting halves: one made from fine Crystal or Red Nakumatt dust and the other from Dryfruit clay. This dual-layered design creates a striking contrast in both appearance and flavour, making Mix Hex as visually captivating as it is satisfying to crunch.\u003c\/p\u003e\n\u003cp data-start=\"701\" data-end=\"1234\"\u003eThese compact treats are very hard and dry, offering a firm, crisp crunch with a clean crumble and absolutely no grit. The texture is dense but softens beautifully as you chew, releasing waves of deep earthy flavour. Expect a cement-like Nakumatt intensity up front, balanced by roasted smokey Dryfruit tones, basement dampness, and that distinctive petrichor note reminiscent of hot rain hitting dusty roads. Full-bodied, mineral-rich, and satisfying, Mix Hex is a bold clay indulgence for collectors who enjoy strong earth vibes.\u003c\/p\u003e\n\u003cp data-start=\"1236\" data-end=\"1278\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1245\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1245\" data-end=\"1248\"\u003eVaries, approximately 1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1280\" data-end=\"1309\"\u003e\u003cstrong data-start=\"1280\" data-end=\"1291\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1291\" data-end=\"1294\"\u003eApprox. 125 g\u003c\/p\u003e\n\u003cp data-start=\"1311\" data-end=\"1345\"\u003e\u003cstrong data-start=\"1311\" data-end=\"1321\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1321\" data-end=\"1324\"\u003eLayered 3D hexagons\u003c\/p\u003e\n\u003cp data-start=\"1347\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1347\" data-end=\"1358\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1358\" data-end=\"1361\"\u003eVaried tones of grey and black\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1476\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1407\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1407\" data-end=\"1410\"\u003eVery hard, compact, and dry with a smooth, dusty finish; no grit\u003c\/p\u003e\n\u003cp data-start=\"1478\" data-end=\"1535\"\u003e\u003cstrong data-start=\"1478\" data-end=\"1496\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1496\" data-end=\"1499\"\u003e3 – Firm with a clean, dry crumble\u003c\/p\u003e\n\u003cp data-start=\"1537\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1537\" data-end=\"1555\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1555\" data-end=\"1558\"\u003eCementy Nakumatt strength with roasted Dryfruit earthiness; dusty, basementy, and full petrichor with damp mineral tones\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1805\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1698\" data-end=\"1701\"\u003eLayered clay treat made from Crystal\/Red Nakumatt dust, Dryfruit clay, and Fully Roasted Nakumatt clay\u003c\/p\u003e\n\u003cp data-start=\"1807\" data-end=\"1839\"\u003e\u003cstrong data-start=\"1807\" data-end=\"1829\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1829\" data-end=\"1832\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1841\" data-end=\"1873\"\u003e\u003cstrong data-start=\"1841\" data-end=\"1852\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1852\" data-end=\"1855\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1875\" data-end=\"2283\"\u003e\u003cstrong data-start=\"1875\" data-end=\"1904\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1904\" data-end=\"1907\"\u003eMix Hex brings together classic Indian clays in an artisanal dual-layered format. The robust mineral character of Nakumatt pairs with the softer roasted notes of Dryfruit clay to create a dynamic flavour profile. This careful layering pays homage to Indian geophagy traditions while offering a modern, tactile, and aromatic chew for enthusiasts seeking depth and complexity.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"3 (approx. 125g)","offer_id":53208783388999,"sku":"0405030304","price":7.49,"currency_code":"GBP","in_stock":false},{"title":"4 (approx. 160g)","offer_id":53208783421767,"sku":"04050303042","price":9.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_96f091c8-2ea7-4749-b2a9-f426b4c048ab.png?v=1758992912"},{"product_id":"handmade-black-slab-clay-treat","title":"Black Slabs - Clay treats for Pica","description":"\u003cp data-start=\"106\" data-end=\"621\"\u003eBlack Slabs are a bold and atmospheric indulgence, crafted from a premium blend of Dryfruit clay and smoky clays such as Magmitti. These dense, moody treats are made in two distinctive formats depending on the vendor: Clays All Around offers thick rectangular slabs, while Rose Clay produces large, round cookie-style slabs. Both styles deliver the same deep roasted flavour and powerful smokey character, designed for clay lovers who crave intensity in both taste and texture.\u003c\/p\u003e\n\u003cp data-start=\"623\" data-end=\"1145\"\u003eSmooth and extremely hard to the touch, each slab breaks into silky fine crunches before melting down into a clean paste with absolutely no grit. The flavour is layered and complex — cement-like earthiness underscored by smokey basement tones, raw topsoil, and a roasted edge. Once moistened, the slabs release moody notes of damp basement, petrol, old asphalt, and dusty soil, with a subtle nuttiness rounding out the smokey sharpness. Perfect for seasoned geophagy enthusiasts seeking a mature and sophisticated profile.\u003c\/p\u003e\n\u003cp data-start=\"1147\" data-end=\"1263\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1156\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003ePieces vary; approx. 5 cm rectangular bars (Clays All Around) or large cookie-style rounds (Rose Clay)\u003c\/p\u003e\n\u003cp data-start=\"1265\" data-end=\"1313\"\u003e\u003cstrong data-start=\"1265\" data-end=\"1276\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1276\" data-end=\"1279\"\u003eSelect between 90g and 300g\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1387\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1325\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003eRectangular bars (CAA) or large round cookies (Rose Clay)\u003c\/p\u003e\n\u003cp data-start=\"1389\" data-end=\"1449\"\u003e\u003cstrong data-start=\"1389\" data-end=\"1400\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1400\" data-end=\"1403\"\u003eDark grey to black with natural tonal shifts\u003c\/p\u003e\n\u003cp data-start=\"1451\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1451\" data-end=\"1463\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1463\" data-end=\"1466\"\u003eHard, smooth exterior; breaks into silky fine crunches, melts to a paste with no grit\u003c\/p\u003e\n\u003cp data-start=\"1555\" data-end=\"1632\"\u003e\u003cstrong data-start=\"1555\" data-end=\"1573\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e4 – Hard with a strong, satisfying crumble once bitten\u003c\/p\u003e\n\u003cp data-start=\"1634\" data-end=\"1788\"\u003e\u003cstrong data-start=\"1634\" data-end=\"1652\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003eDeeply cement-like, smokey, earthy, roasted; with old-cellar, damp soil, petrol, and asphalt notes; subtle nutty sharpness when wet\u003c\/p\u003e\n\u003cp data-start=\"1790\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1806\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1806\" data-end=\"1809\"\u003eBlend of Full Roasted Nakumatt, Dryfruit clay, and smoky clays including Magmitti\u003c\/p\u003e\n\u003cp data-start=\"1894\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1894\" data-end=\"1916\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1916\" data-end=\"1919\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1928\" data-end=\"2017\"\u003e\u003cstrong data-start=\"1928\" data-end=\"1940\"\u003eVendors:\u003c\/strong\u003e\u003cbr data-start=\"1940\" data-end=\"1943\"\u003eClays All Around (rectangular slabs) and Rose Clay (large round cookies)\u003c\/p\u003e\n\u003cp data-start=\"2019\" data-end=\"2347\"\u003e\u003cstrong data-start=\"2019\" data-end=\"2048\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2048\" data-end=\"2051\"\u003eRooted in Indian geophagy traditions, Black Slabs showcase the art of roasting and blending clays for a distinctive earthy profile. Dryfruit clay’s roasted warmth pairs with the mineral depth of Magmitti to create a smokey, layered experience — a bold indulgence with a clean, grit-free finish.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"200g (CAA Batch)","offer_id":52440309760327,"sku":"050177","price":11.95,"currency_code":"GBP","in_stock":false},{"title":"90g (Rose Clay Batch)","offer_id":52440309793095,"sku":"0405090099","price":5.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_dbec610a-1142-4c9a-8f17-005d5c11a348.png?v=1759233852"},{"product_id":"mixed-clay-gems","title":"Mixed Clay Gems - Edible clay treats for Pica","description":"\u003cp data-start=\"145\" data-end=\"465\"\u003e\u003cstrong data-start=\"145\" data-end=\"166\"\u003eProduct Overview:\u003c\/strong\u003e\u003cbr data-start=\"166\" data-end=\"169\"\u003e\u003cstrong data-start=\"169\" data-end=\"188\"\u003eMixed Clay Gems\u003c\/strong\u003e are compact, multi-coloured, gem-shaped bites crafted from a refined blend of natural Indian clays. Each piece is carefully hand-shaped into small, rounded forms with smooth, matte exteriors and subtle earthy hues—ranging from soft cream and ochre to taupe, grey, and slate.\u003c\/p\u003e\n\u003cp data-start=\"467\" data-end=\"721\"\u003eThese gems offer a gentle crunch that quickly softens into a powdery, chalk-like texture in the mouth. Despite their polished appearance, they break apart easily, delivering a light, dry crumble that’s deeply satisfying for those who prefer softer clays.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"1002\"\u003eThe flavour is delicately earthy with clean mineral tones, hints of asphalt and petrichor, and a dry, cementy edge. Some describe the taste as reminiscent of Vibuthi (sacred ash)—subtle, grounding, and deliciously unique. Ideal for slow savouring or adding variety to your stash.\u003c\/p\u003e\n\u003chr data-start=\"1004\" data-end=\"1007\"\u003e\n\u003cp data-start=\"1009\" data-end=\"1054\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1018\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1018\" data-end=\"1021\"\u003eVaries, approx. 1–2 cm diameter\u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1054\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1072\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eApprox. 75g\u003c\/p\u003e\n\u003cp data-start=\"1056\" data-end=\"1095\"\u003e\u003cstrong data-start=\"1056\" data-end=\"1066\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1066\" data-end=\"1069\"\u003eGem-like rounded spheres\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1180\"\u003e\u003cstrong data-start=\"1097\" data-end=\"1108\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1108\" data-end=\"1111\"\u003eMixed natural clay tones – cream, red-ochre, taupe, grey, and slate\u003c\/p\u003e\n\u003cp data-start=\"1182\" data-end=\"1244\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1194\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1194\" data-end=\"1197\"\u003eSmooth, matte surface; soft, powdery interior\u003c\/p\u003e\n\u003cp data-start=\"1246\" data-end=\"1283\"\u003e\u003cstrong data-start=\"1246\" data-end=\"1264\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1264\" data-end=\"1267\"\u003e2 – Soft bites\u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1441\"\u003e\u003cstrong data-start=\"1285\" data-end=\"1303\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1303\" data-end=\"1306\"\u003eLightly earthy with mixed mineral notes, asphalt undertones, petrichor, and a dry, cement-like finish with subtle Vibuthi resemblance\u003c\/p\u003e\n\u003cp data-start=\"1443\" data-end=\"1490\"\u003e\u003cstrong data-start=\"1443\" data-end=\"1459\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1459\" data-end=\"1462\"\u003eMixed natural Indian clays\u003c\/p\u003e\n\u003cp data-start=\"1492\" data-end=\"1524\"\u003e\u003cstrong data-start=\"1492\" data-end=\"1514\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1514\" data-end=\"1517\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1526\" data-end=\"1835\"\u003e\u003cstrong data-start=\"1526\" data-end=\"1555\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1555\" data-end=\"1558\"\u003eMixed Clay Gems are inspired by India's rich tradition of clay consumption. Carefully crafted for visual appeal and soft bite satisfaction, they offer a modern, sensory twist on ancient practices—perfect for gentle crunch lovers seeking something earthy, clean, and comforting.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51784224899399,"sku":"0405030309","price":3.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c867cc98-cc1d-489a-a32d-50ca1af167d9.png?v=1750361057"},{"product_id":"red-clay-biscuits","title":"Red Clay Biscuits -  Bestselling deeply earthy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"90\" data-end=\"105\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"107\" data-end=\"803\"\u003e\u003cstrong data-start=\"107\" data-end=\"119\"\u003eTexture:\u003c\/strong\u003e Firm yet crumbly with a cookie-like bite and fine mineral granules\u003cbr data-start=\"186\" data-end=\"189\"\u003e\u003cstrong data-start=\"189\" data-end=\"207\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"218\" data-end=\"221\"\u003e\u003cstrong data-start=\"221\" data-end=\"231\"\u003eTaste:\u003c\/strong\u003e Clay-cement richness layered with dusty petrichor earthiness and red nakumatt notes\u003cbr data-start=\"315\" data-end=\"318\"\u003e\u003cstrong data-start=\"318\" data-end=\"330\"\u003eSensory:\u003c\/strong\u003e Warm soil aroma with a basementy, rain-soaked mineral finish\u003cbr data-start=\"391\" data-end=\"394\"\u003e\u003cstrong data-start=\"394\" data-end=\"405\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, traditional red clay regions\u003cbr data-start=\"446\" data-end=\"449\"\u003e\u003cstrong data-start=\"449\" data-end=\"458\"\u003eUses:\u003c\/strong\u003e Ideal for sensory seekers who enjoy crumbly crunches, earthy finishes, and nostalgic biscuit-style textures\u003cbr data-start=\"566\" data-end=\"569\"\u003e\u003cstrong data-start=\"569\" data-end=\"589\"\u003eClay Experience:\u003c\/strong\u003e Best suited to intermediate and experienced clay enthusiasts who enjoy layered earthy profiles with moderate crunch and a soft melt-down. Grounding, nostalgic, and deeply earthy without being overpoweringly harsh.\u003c\/p\u003e\n\u003chr data-start=\"805\" data-end=\"808\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"810\" data-end=\"829\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"831\" data-end=\"1165\"\u003eThese red clay biscuits are a nostalgic take on traditional clay textures, shaped into rustic cookie-like rounds using natural Indian red clays rather than terracotta. Their rich reddish-brown tones evoke warm soil, baked earth, and classic clay traditions, creating a sensory experience that feels both familiar and deeply grounding.\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1495\"\u003eCrafted with a blend of red clay powder and crystal nakumatt, these biscuits offer a flavour-forward profile with layered mineral depth and subtle roasted undertones. The inclusion of full-roasted, half-roasted, and red nakumatt crumbs adds extra texture variation throughout, giving each bite a more complex crunch and crumble.\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1852\"\u003eThe overall experience leans earthy and atmospheric — reminiscent of dusty basements, damp soil after rainfall, and traditional clay-cement notes softened by a smooth melt. While approachable in texture, the flavour profile carries enough depth to appeal strongly to seasoned geophagy enthusiasts seeking something comforting, crumbly, and richly mineral.\u003c\/p\u003e\n\u003chr data-start=\"1854\" data-end=\"1857\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1859\" data-end=\"1878\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1880\" data-end=\"2158\"\u003eThe texture begins with a satisfying medium crunch that quickly breaks into a soft, crumbly melt. Unlike dense baked clays or hard chunks, these biscuits have a more delicate structure, closer to a dry shortbread or compressed cookie texture with subtle mineral grit throughout.\u003c\/p\u003e\n\u003cp data-start=\"2160\" data-end=\"2414\"\u003eAs you bite through, the surface gives way cleanly before collapsing into fine granules that soften steadily during chewing. Small nakumatt inclusions create intermittent crunch pockets, adding texture variation without becoming overly sharp or abrasive.\u003c\/p\u003e\n\u003cp data-start=\"2416\" data-end=\"2574\"\u003eThe transition from crisp break to dusty melt is smooth and comforting, making these especially enjoyable for slow sensory eating and mindful crunch sessions.\u003c\/p\u003e\n\u003chr data-start=\"2576\" data-end=\"2579\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2581\" data-end=\"2597\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2599\" data-end=\"2935\"\u003eThe flavour profile opens with classic clay-cement notes — dry, mineral-rich, and slightly chalky — before developing into deeper earthy tones reminiscent of rain-soaked soil and cool dusty basements. The red clay base brings warmth and richness, while the crystal and roasted nakumatt elements introduce subtle toasted mineral accents.\u003c\/p\u003e\n\u003cp data-start=\"2937\" data-end=\"3203\"\u003eA gentle petrichor aroma lingers throughout, giving the biscuits a distinctly earthy atmosphere without excessive smokiness. During chewing, the flavour softens into a damp soil-like finish with faint red nakumatt tanginess and lingering dusty dryness on the palate.\u003c\/p\u003e\n\u003cp data-start=\"3205\" data-end=\"3340\"\u003eThe overall balance feels earthy, nostalgic, and grounding, with enough complexity to stay interesting from first crunch to final melt.\u003c\/p\u003e\n\u003chr data-start=\"3342\" data-end=\"3345\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3347\" data-end=\"3369\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3371\" data-end=\"3944\"\u003e\u003cstrong data-start=\"3371\" data-end=\"3382\"\u003eWeight:\u003c\/strong\u003e 2 or 3 biscuits, approximately 70–90g\u003cbr data-start=\"3420\" data-end=\"3423\"\u003e\u003cstrong data-start=\"3423\" data-end=\"3433\"\u003eShape:\u003c\/strong\u003e Flat biscuit-style rounds\u003cbr data-start=\"3459\" data-end=\"3462\"\u003e\u003cstrong data-start=\"3462\" data-end=\"3473\"\u003eColour:\u003c\/strong\u003e Deep reds and warm earthy browns with natural variation\u003cbr data-start=\"3529\" data-end=\"3532\"\u003e\u003cstrong data-start=\"3532\" data-end=\"3548\"\u003eIngredients:\u003c\/strong\u003e Natural red clay powder, crystal nakumatt powder, full-roasted nakumatt crumbs, half-roasted nakumatt crumbs, red nakumatt crumbs\u003cbr data-start=\"3678\" data-end=\"3681\"\u003e\u003cstrong data-start=\"3681\" data-end=\"3692\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3709\" data-end=\"3712\"\u003e\u003cstrong data-start=\"3712\" data-end=\"3741\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s longstanding traditions surrounding natural red earth clays and mineral-rich soil materials historically valued for their grounding sensory qualities and distinctive earthy profiles.\u003c\/p\u003e\n\u003chr data-start=\"3946\" data-end=\"3949\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3951\" data-end=\"3964\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3966\" data-end=\"4349\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51787865456967,"sku":"0405030314","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_44764a21-0f8c-4edb-aacc-7adb4c23b672.png?v=1778028393"},{"product_id":"red-nakumatt-stars","title":"Red Nakumatt Stars (x2) - Edible clay treats for Pica","description":"\u003cp data-start=\"136\" data-end=\"463\"\u003e\u003cstrong data-start=\"136\" data-end=\"157\"\u003eProduct Overview:\u003c\/strong\u003e\u003cbr data-start=\"157\" data-end=\"160\"\u003e\u003cstrong data-start=\"160\" data-end=\"185\"\u003e2x Red Nakumatt Stars\u003c\/strong\u003e are bold, star-shaped clay treats made from finely powdered red Nakumatt clay. With a soft, dusty exterior and rich terracotta tones, these pieces offer an incredibly chalky mouthfeel and a flavour that’s distinctly Nakumatt—fresh, earthy, cementy, and full-bodied.\u003c\/p\u003e\n\u003cp data-start=\"465\" data-end=\"815\"\u003eThough soft on the bite, they crumble effortlessly into a fine powder with a slightly sticky finish on the teeth—typical of authentic Nakumatt types. These stars are perfect for those who enjoy deeply flavourful, soft-textured clays with a classic red clay taste. Visually striking and satisfying to eat, they make a unique addition to any stash.\u003c\/p\u003e\n\u003chr data-start=\"817\" data-end=\"820\"\u003e\n\u003cp data-start=\"822\" data-end=\"861\"\u003e\u003cstrong data-start=\"822\" data-end=\"831\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"831\" data-end=\"834\"\u003eWill vary, approx. 3-4 cm\u003c\/p\u003e\n\u003cp data-start=\"863\" data-end=\"888\"\u003e\u003cstrong data-start=\"863\" data-end=\"874\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"874\" data-end=\"877\"\u003e2x pieces, approx 90g\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"920\"\u003e\u003cstrong data-start=\"890\" data-end=\"900\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"900\" data-end=\"903\"\u003eFive-point star\u003c\/p\u003e\n\u003cp data-start=\"922\" data-end=\"958\"\u003e\u003cstrong data-start=\"922\" data-end=\"933\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"933\" data-end=\"936\"\u003eDeep reds and browns\u003c\/p\u003e\n\u003cp data-start=\"960\" data-end=\"1042\"\u003e\u003cstrong data-start=\"960\" data-end=\"972\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"972\" data-end=\"975\"\u003eVery soft crumbles; dusty, chalky, and slightly sticky at the end\u003c\/p\u003e\n\u003cp data-start=\"1044\" data-end=\"1084\"\u003e\u003cstrong data-start=\"1044\" data-end=\"1062\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003e2 – Soft crumbles\u003c\/p\u003e\n\u003cp data-start=\"1086\" data-end=\"1203\"\u003e\u003cstrong data-start=\"1086\" data-end=\"1104\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1104\" data-end=\"1107\"\u003eClassic red Nakumatt flavour – fresh, cementy, earthy with a chalky, slightly sticky mouthfeel\u003c\/p\u003e\n\u003cp data-start=\"1205\" data-end=\"1250\"\u003e\u003cstrong data-start=\"1205\" data-end=\"1221\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1221\" data-end=\"1224\"\u003eRed Nakumatt clay powder\u003c\/p\u003e\n\u003cp data-start=\"1252\" data-end=\"1284\"\u003e\u003cstrong data-start=\"1252\" data-end=\"1274\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1274\" data-end=\"1277\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1286\" data-end=\"1582\"\u003e\u003cstrong data-start=\"1286\" data-end=\"1315\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1315\" data-end=\"1318\"\u003eRed Nakumatt is a beloved Indian clay recognised for its bold, roasted flavour and fine, dusty texture. These star-shaped versions turn the traditional Nakumatt experience into a charming and easy-to-enjoy format—ideal for seasoned clay lovers and newcomers alike.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51788744032583,"sku":"050218","price":3.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_83d48057-4490-4393-9ac3-f4bddd670363.png?v=1750427821"},{"product_id":"black-clay-gems-75g","title":"Black Clay Gems - Edible clay treats for Pica","description":"\u003cp data-start=\"149\" data-end=\"528\"\u003eBlack Clay Gems are striking, gem-shaped pieces made from deep-toned Indian black clay. Each mini sphere is hand-formed and polished smooth, with a sleek, dark appearance that ranges from soft charcoal to intense graphite. Their glossy matte finish and uniform shape give them a jewel-like presence, perfect for collectors and clay connoisseurs alike.\u003c\/p\u003e\n\u003cp data-start=\"530\" data-end=\"916\"\u003eDespite their firm surface, these gems deliver a surprisingly soft crunch. They quickly crumble into a dry, powdery texture that melts in the mouth. The taste is bold and mineral-rich, with a grounding depth and a hint of smokiness. You may detect subtle asphalt tones, deep earthy notes, and a taste that echoes Vibuthi—sacred ash—making each bite a soothing and flavourful experience.\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"1030\"\u003eIdeal for those who appreciate a softer bite with bold flavour, Black Clay Gems are both elegant and satisfying.\u003c\/p\u003e\n\u003chr data-start=\"1032\" data-end=\"1035\"\u003e\n\u003cp data-start=\"1037\" data-end=\"1082\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1046\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1046\" data-end=\"1049\"\u003eVaries, approx. 1–2 cm diameter\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1082\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1072\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eUp to 70g\u003c\/p\u003e\n\u003cp data-start=\"1084\" data-end=\"1123\"\u003e\u003cstrong data-start=\"1084\" data-end=\"1094\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1094\" data-end=\"1097\"\u003eGem-like rounded spheres\u003c\/p\u003e\n\u003cp data-start=\"1125\" data-end=\"1202\"\u003e\u003cstrong data-start=\"1125\" data-end=\"1136\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1136\" data-end=\"1139\"\u003eNatural black clay tones – charcoal, graphite, and deep slate\u003c\/p\u003e\n\u003cp data-start=\"1204\" data-end=\"1266\"\u003e\u003cstrong data-start=\"1204\" data-end=\"1216\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1216\" data-end=\"1219\"\u003eSmooth, hard exterior; soft, powdery interior\u003c\/p\u003e\n\u003cp data-start=\"1268\" data-end=\"1305\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1286\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1286\" data-end=\"1289\"\u003e2 – Soft bites\u003c\/p\u003e\n\u003cp data-start=\"1307\" data-end=\"1457\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1325\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003eAsphalt and deep mineral tones with dry, chalky texture and a subtle smokiness; reminiscent of Vibuthi with a dense clay finish\u003c\/p\u003e\n\u003cp data-start=\"1459\" data-end=\"1505\"\u003e\u003cstrong data-start=\"1459\" data-end=\"1475\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1475\" data-end=\"1478\"\u003eNatural black Indian clay\u003c\/p\u003e\n\u003cp data-start=\"1507\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1507\" data-end=\"1529\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1529\" data-end=\"1532\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"1837\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1570\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1570\" data-end=\"1573\"\u003eBlack Clay Gems are inspired by India’s rich heritage of earth-based consumption. Crafted from bold, mineral-dense clay, they bring an elevated aesthetic and deep flavour to the clay experience—perfect for those who crave soft bites with a smoky, grounding finish.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51804722233671,"sku":"0405030293","price":3.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_f199b1cb-2d38-4c77-9481-694795865917.png?v=1754918324"},{"product_id":"grey-clay-gems-75g","title":"Grey Clay Gems - Edible clay treats for Pica","description":"\u003cp data-start=\"100\" data-end=\"416\"\u003e\u003cb\u003eG\u003c\/b\u003erey Clay Gems are softly rounded, gem-shaped bites crafted from natural Indian crystal nakumatt clay. With gentle hues ranging from pale ash to muted stone, these pieces have a smooth, matte exterior that gives them a cool, elegant appearance—like miniature river stones refined into edible jewels.\u003c\/p\u003e\n\u003cp data-start=\"418\" data-end=\"860\"\u003eDesigned for those who enjoy a softer clay experience, Grey Clay Gems offer a delicate crunch that quickly turns to fine powder in the mouth. The flavour is subtly mineral-rich with familiar asphalt and petrichor notes, complemented by a distinct dry, cementy edge. As they dissolve, a very slight stickiness may develop toward the end—characteristic of certain grey clay varieties—adding an interesting contrast to the otherwise dry texture.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"988\"\u003eIdeal for gentle crunch lovers and collectors alike, these gems deliver a calming, earthy taste with a uniquely smooth finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"995\" data-end=\"1040\"\u003e\n\u003cstrong data-start=\"995\" data-end=\"1004\"\u003eSize: \u003c\/strong\u003eVaries, approx. 1–2 cm diameter\u003c\/li\u003e\n\u003cli data-start=\"995\" data-end=\"1040\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-start=\"1063\" data-end=\"1072\"\u003eWeight: \u003c\/strong\u003eApprox. 75g\u003c\/li\u003e\n\u003cli data-start=\"1042\" data-end=\"1081\"\u003e\n\u003cstrong data-start=\"1042\" data-end=\"1052\"\u003eShape: \u003c\/strong\u003eGem-like rounded spheres\u003c\/li\u003e\n\u003cli data-start=\"1083\" data-end=\"1152\"\u003e\n\u003cstrong data-start=\"1083\" data-end=\"1094\"\u003eColour: \u003c\/strong\u003eNatural grey tones – pale ash, cool grey, muted stone\u003c\/li\u003e\n\u003cli data-start=\"1154\" data-end=\"1239\"\u003e\n\u003cstrong data-start=\"1154\" data-end=\"1166\"\u003eTexture: \u003c\/strong\u003eSoft exterior that quickly turns to dry powder; slight sticky finish\u003c\/li\u003e\n\u003cli data-start=\"1241\" data-end=\"1278\"\u003e\n\u003cstrong data-start=\"1241\" data-end=\"1259\"\u003eCrunch Factor: \u003c\/strong\u003e2 – Soft bites\u003c\/li\u003e\n\u003cli data-start=\"1280\" data-end=\"1413\"\u003e\n\u003cstrong data-start=\"1280\" data-end=\"1298\"\u003eTaste Profile: \u003c\/strong\u003eLight mixed mineral flavour with asphalt and petrichor tones; dry and cement-like with a faintly sticky finish\u003c\/li\u003e\n\u003cli data-start=\"1415\" data-end=\"1461\"\u003e\n\u003cstrong data-start=\"1415\" data-end=\"1431\"\u003eIngredients: \u003c\/strong\u003ePure Chrystal Nakumatt Powder\u003c\/li\u003e\n\u003cli data-start=\"1463\" data-end=\"1495\"\u003e\n\u003cstrong data-start=\"1463\" data-end=\"1485\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-start=\"1497\" data-end=\"1772\"\u003e\n\u003cstrong data-start=\"1497\" data-end=\"1526\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1526\" data-end=\"1529\"\u003eGrey Clay Gems pay tribute to the subtle complexity of India’s natural grey earths. Crafted for their powdery bite and gentle finish, they offer a refined clay-eating experience that balances softness, flavour, and texture with quiet elegance.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51804807627079,"sku":"0405030302","price":4.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_349996e9-b083-4379-b990-93ef90263a54.png?v=1754917315"},{"product_id":"red-clay-gems-75g","title":"Red Clay Gems - Earthy Metallic Indian Clay Treats","description":"\u003cp data-end=\"410\" data-start=\"101\"\u003eRed Clay Gems are richly coloured, gem-shaped clay bites formed from deep red and brown Indian clays. With their smooth, rounded finish and natural variation in warm tones—from rusty terracotta to deep sienna—these pieces resemble miniature polished stones straight from the earth.\u003c\/p\u003e\n\u003cp data-end=\"771\" data-start=\"412\"\u003eThough firm to the touch, Red Clay Gems offer a soft crunch that quickly crumbles into a fine, dry powder. The taste is bold and grounding, with strong red earth and metallic clay notes. As they break down, you may notice a slight graininess and a subtle sticky finish—typical of nakumatt-style clays—adding a rustic texture that complements the smooth start.\u003c\/p\u003e\n\u003cp data-end=\"888\" data-start=\"773\"\u003eIdeal for fans of earthy flavours and soft-bite clays, these gems are both visually beautiful and sensorially rich.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"940\" data-start=\"895\"\u003e\n\u003cstrong data-end=\"904\" data-start=\"895\"\u003eSize: \u003c\/strong\u003eVaries, approx. 1–2 cm diameter\u003c\/li\u003e\n\u003cli data-end=\"981\" data-start=\"942\"\u003e\n\u003cstrong data-end=\"952\" data-start=\"942\"\u003eShape: \u003c\/strong\u003eGem-like rounded spheres\u003c\/li\u003e\n\u003cli data-end=\"981\" data-start=\"942\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-end=\"1072\" data-start=\"1063\"\u003eWeight: \u003c\/strong\u003eApprox. 80g\u003c\/li\u003e\n\u003cli data-end=\"1057\" data-start=\"983\"\u003e\n\u003cstrong data-end=\"994\" data-start=\"983\"\u003eColour: \u003c\/strong\u003eNatural tones – deep reds, burnt sienna, and earthy browns\u003c\/li\u003e\n\u003cli data-end=\"1161\" data-start=\"1059\"\u003e\n\u003cstrong data-end=\"1071\" data-start=\"1059\"\u003eTexture: \u003c\/strong\u003eSmooth, hard exterior; powdery breakdown with light grittiness and a faint sticky end\u003c\/li\u003e\n\u003cli data-end=\"1200\" data-start=\"1163\"\u003e\n\u003cstrong data-end=\"1181\" data-start=\"1163\"\u003eCrunch Factor: \u003c\/strong\u003e2 – Soft bites\u003c\/li\u003e\n\u003cli data-end=\"1320\" data-start=\"1202\"\u003e\n\u003cstrong data-end=\"1220\" data-start=\"1202\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1223\" data-start=\"1220\"\u003eBold red earth and metallic clay tones; dry, cementy crumble with slight grit and sticky finish\u003c\/li\u003e\n\u003cli data-end=\"1383\" data-start=\"1322\"\u003e\n\u003cstrong data-end=\"1338\" data-start=\"1322\"\u003eIngredients:\u003c\/strong\u003e\u003cspan data-end=\"1338\" data-start=\"1322\"\u003ePure Red Nakumatt Powder\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1383\" data-start=\"1322\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-end=\"1407\" data-start=\"1385\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1719\" data-start=\"1419\"\u003e\n\u003cstrong data-end=\"1448\" data-start=\"1419\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1451\" data-start=\"1448\"\u003eRed Clay Gems are inspired by India’s rich, iron-oxide-rich soils and the deep tradition of earth consumption. Carefully crafted into soft, gem-like forms, they offer a powerful yet gentle bite—bringing bold flavour, subtle texture, and a visual warmth to every stash.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51804819063111,"sku":"0405030315","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_669411c3-bee4-4987-af15-228846467b35.png?v=1754917116"},{"product_id":"mini-toffees-75g","title":"Grey Mini Toffees (75g) - Edible clay treats for Pica","description":"\u003cp data-end=\"522\" data-start=\"144\"\u003e\u003cstrong data-end=\"165\" data-start=\"144\"\u003eProduct Overview:\u003c\/strong\u003e\u003cbr data-end=\"168\" data-start=\"165\"\u003eGrey Mini Toffees are tiny, assorted clay bites shaped like spades, hearts, diamonds, clubs, and mini stars—offering a playful twist on traditional clay textures. Crafted from a unique blend of black slate powder, half-roasted Nakumatt, and clay pot dust, these miniature treats deliver a soft crunch with earthy complexity and a clean finish.\u003c\/p\u003e\n\u003cp data-end=\"889\" data-start=\"524\"\u003eEach piece is firm but slightly soft, breaking down into a subtle graininess that vanishes in the mouth without stickiness. The flavour is mild and familiar—cementy, sweet-earthy, and mellow—making them a comforting choice for everyday enjoyment. Despite their small size, the combination of ingredients adds depth and nuance, making them a sensory delight.\u003c\/p\u003e\n\u003cp data-end=\"1054\" data-start=\"891\"\u003ePerfect for those who appreciate gentle textures, classic grey clay flavour, and a bit of whimsy in their stash, Mini Toffees are both charming and satisfying.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1100\" data-start=\"1061\"\u003e\n\u003cstrong data-end=\"1070\" data-start=\"1061\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"1073\" data-start=\"1070\"\u003eMiniature, approx. 1–2 cm\u003c\/li\u003e\n\u003cli data-end=\"1100\" data-start=\"1061\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-end=\"1070\" data-start=\"1061\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"1073\" data-start=\"1070\"\u003eApprox. 75g\u003c\/li\u003e\n\u003cli data-end=\"1188\" data-start=\"1102\"\u003e\n\u003cstrong data-end=\"1112\" data-start=\"1102\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"1115\" data-start=\"1112\"\u003eAssorted toffee-style – spades, hearts, diamonds, clubs, and mini stars\u003c\/li\u003e\n\u003cli data-end=\"1224\" data-start=\"1190\"\u003e\n\u003cstrong data-end=\"1201\" data-start=\"1190\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"1204\" data-start=\"1201\"\u003eNatural grey tones\u003c\/li\u003e\n\u003cli data-end=\"1325\" data-start=\"1226\"\u003e\n\u003cstrong data-end=\"1238\" data-start=\"1226\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"1241\" data-start=\"1238\"\u003eSmooth surface with a soft crunch; slightly grainy crumble that melts away cleanly\u003c\/li\u003e\n\u003cli data-end=\"1376\" data-start=\"1327\"\u003e\n\u003cstrong data-end=\"1345\" data-start=\"1327\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1348\" data-start=\"1345\"\u003e3 – Firm but slightly soft\u003c\/li\u003e\n\u003cli data-end=\"1487\" data-start=\"1378\"\u003e\n\u003cstrong data-end=\"1396\" data-start=\"1378\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1399\" data-start=\"1396\"\u003eSweet-earthy and mellow; cementy base with a clean, non-sticky finish and subtle grain\u003c\/li\u003e\n\u003cli data-end=\"1571\" data-start=\"1489\"\u003e\n\u003cstrong data-end=\"1505\" data-start=\"1489\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1508\" data-start=\"1505\"\u003eBlack slate powder, half-roasted Nakumatt clay, clay pot dust\u003c\/li\u003e\n\u003cli data-end=\"1605\" data-start=\"1573\"\u003e\n\u003cstrong data-end=\"1595\" data-start=\"1573\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1598\" data-start=\"1595\"\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1898\" data-start=\"1607\"\u003e\n\u003cstrong data-end=\"1636\" data-start=\"1607\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1639\" data-start=\"1636\"\u003eMini Toffees bring together multiple traditional elements—roasted Nakumatt, slate-rich earth, and terracotta dust—blending them into playful, bite-sized shapes. The result is a nostalgic, stash-friendly experience that’s as fun to look at as it is to eat.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51805093953863,"sku":"050221","price":3.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_aa320a39-a309-4aa9-819f-23624f5ee7a2.png?v=1754914134"},{"product_id":"chalk-balls-100g","title":"Chalk Balls (100g) - Edible clay treats for Pica","description":"\u003cp data-start=\"87\" data-end=\"388\"\u003e\u003cstrong data-start=\"87\" data-end=\"108\"\u003eProduct Overview:\u003c\/strong\u003e\u003cbr data-start=\"108\" data-end=\"111\"\u003e\u003cstrong data-start=\"111\" data-end=\"133\"\u003eChalk Balls (100g)\u003c\/strong\u003e are small, densely packed spheres made from pure kaolin clay, offering a bold and satisfying crunch for chalk lovers. Their smooth, white exterior hides an intensely chalky, dry interior that breaks down into a fine, powdery dust with every bite.\u003c\/p\u003e\n\u003cp data-start=\"390\" data-end=\"753\"\u003eExtremely hard and compact, these chalk balls deliver a strong basement-dry flavour with subtle earthy notes reminiscent of soil after rain. Each ball is approximately 1–2 cm in diameter and varies slightly in size and shape, adding a rustic, natural charm. Perfect for those who enjoy a crisp, dusty texture with no stick and a clean, classic finish.\u003c\/p\u003e\n\u003chr data-start=\"755\" data-end=\"758\"\u003e\n\u003cp data-start=\"760\" data-end=\"799\"\u003e\u003cstrong data-start=\"760\" data-end=\"769\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"769\" data-end=\"772\"\u003eWill vary, approx. 2 cm\u003c\/p\u003e\n\u003cp data-start=\"801\" data-end=\"829\"\u003e\u003cstrong data-start=\"801\" data-end=\"812\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"812\" data-end=\"815\"\u003eApprox. 100g\u003c\/p\u003e\n\u003cp data-start=\"831\" data-end=\"859\"\u003e\u003cstrong data-start=\"831\" data-end=\"841\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"841\" data-end=\"844\"\u003eSmall spheres\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"889\"\u003e\u003cstrong data-start=\"861\" data-end=\"872\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"872\" data-end=\"875\"\u003eBright white\u003c\/p\u003e\n\u003cp data-start=\"891\" data-end=\"978\"\u003e\u003cstrong data-start=\"891\" data-end=\"903\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"903\" data-end=\"906\"\u003eExtremely hard and dry; smooth outer shell with fine, powdery interior\u003c\/p\u003e\n\u003cp data-start=\"980\" data-end=\"1016\"\u003e\u003cstrong data-start=\"980\" data-end=\"998\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"998\" data-end=\"1001\"\u003e4 – Hard at first\u003c\/p\u003e\n\u003cp data-start=\"1018\" data-end=\"1119\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1036\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1036\" data-end=\"1039\"\u003ePure chalk dust, ultra-dry basement notes, with a soft hint of soil after rain\u003c\/p\u003e\n\u003cp data-start=\"1121\" data-end=\"1153\"\u003e\u003cstrong data-start=\"1121\" data-end=\"1137\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1137\" data-end=\"1140\"\u003eKaolin clay\u003c\/p\u003e\n\u003cp data-start=\"1155\" data-end=\"1187\"\u003e\u003cstrong data-start=\"1155\" data-end=\"1177\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1177\" data-end=\"1180\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1189\" data-end=\"1464\"\u003e\u003cstrong data-start=\"1189\" data-end=\"1218\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1218\" data-end=\"1221\"\u003eKaolin clay has long been revered for its purity and crisp texture. These handcrafted spheres bring that traditional experience into bite-sized form—ideal for those who crave a clean, intense chalk crunch with zero stick and full dust release.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51805229023559,"sku":"010004","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b8b7e160-9c10-47e8-8912-6d46ded7d087.png?v=1750725062"},{"product_id":"black-candy-cookies","title":"Black Candy Cookies - Smoky Indian clay treats","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"400\" data-start=\"21\"\u003eBlack Candy Cookies are a bold, smoke-rich clay treat crafted from a finely balanced blend of traditional Indian clays, including Dryfruit, Magmitti, and Fully Roasted Nakumatt. Hand-shaped into rustic biscuit forms, each piece showcases a deep black tone with subtle dusty undertones, delivering both visual depth and a flavour profile that leans heavily into roasted intensity.\u003c\/p\u003e\n\u003cp data-end=\"605\" data-start=\"402\"\u003eDesigned for those who favour stronger, smokier clays, Black Candy Cookies bring together multiple roasted elements into one cohesive, full-bodied experience—earthy, grounding, and unapologetically bold.\u003c\/p\u003e\n\u003chr data-end=\"610\" data-start=\"607\"\u003e\n\u003ch2 data-end=\"631\" data-start=\"612\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"871\" data-start=\"633\"\u003eA soft-edged crunch defines these cookies. They begin with a gentle snap before breaking down effortlessly into fine, sandy granules. The texture remains smooth throughout—no grit, no stickiness—finishing clean with a light, powdery melt.\u003c\/p\u003e\n\u003chr data-end=\"876\" data-start=\"873\"\u003e\n\u003ch2 data-end=\"894\" data-start=\"878\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1139\" data-start=\"896\"\u003eDeep, smoky and mineral-rich. Expect bold roasted notes layered with cement-like richness, dark basement tones, and a fresh petrichor lift reminiscent of rain on dry earth. The aroma is distinctly smoke-forward, with a lingering earthy warmth.\u003c\/p\u003e\n\u003chr data-end=\"1144\" data-start=\"1141\"\u003e\n\u003ch2 data-end=\"1164\" data-start=\"1146\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1402\" data-start=\"1166\"\u003eEach cookie delivers a slow, balanced progression—crisp at first bite, then softening into a smooth, dust-like finish. The blend of clays creates a layered experience, ideal for those who appreciate roasted depth without harsh textures.\u003c\/p\u003e\n\u003chr data-end=\"1407\" data-start=\"1404\"\u003e\n\u003ch2 data-end=\"1424\" data-start=\"1409\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1651\" data-start=\"1426\"\u003e\n\u003cli data-end=\"1485\" data-start=\"1426\" data-section-id=\"ppalar\"\u003eBlend of Dryfruit, Magmitti, and Fully Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"1525\" data-start=\"1486\" data-section-id=\"1bqr4eu\"\u003eBold, smoke-forward flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1570\" data-start=\"1526\" data-section-id=\"17nzqjr\"\u003eSoft crunch with smooth, sandy breakdown\u003c\/li\u003e\n\u003cli data-end=\"1599\" data-start=\"1571\" data-section-id=\"ytudtb\"\u003eClean, non-sticky finish\u003c\/li\u003e\n\u003cli data-end=\"1651\" data-start=\"1600\" data-section-id=\"sb9dui\"\u003eClassic biscuit-style shapes with a rustic feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1656\" data-start=\"1653\"\u003e\n\u003ch2 data-end=\"1676\" data-start=\"1658\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2628\" data-start=\"1678\"\u003e\n\u003cli data-end=\"1720\" data-start=\"1678\" data-section-id=\"1m4n7lr\"\u003e\n\u003cstrong data-end=\"1689\" data-start=\"1680\"\u003eSize:\u003c\/strong\u003e Varies, approximately 3–5 cm\u003c\/li\u003e\n\u003cli data-end=\"1761\" data-start=\"1721\" data-section-id=\"ke2hlf\"\u003e\n\u003cstrong data-end=\"1734\" data-start=\"1723\"\u003eWeight:\u003c\/strong\u003e Select options available\u003c\/li\u003e\n\u003cli data-end=\"1826\" data-start=\"1762\" data-section-id=\"wnwjl6\"\u003e\n\u003cstrong data-end=\"1774\" data-start=\"1764\"\u003eShape:\u003c\/strong\u003e Mixed — round, oval, and rectangular cookie forms\u003c\/li\u003e\n\u003cli data-end=\"1875\" data-start=\"1827\" data-section-id=\"1pre90v\"\u003e\n\u003cstrong data-end=\"1840\" data-start=\"1829\"\u003eColour:\u003c\/strong\u003e Deep black with dusty undertones\u003c\/li\u003e\n\u003cli data-end=\"1932\" data-start=\"1876\" data-section-id=\"zkans3\"\u003e\n\u003cstrong data-end=\"1890\" data-start=\"1878\"\u003eTexture:\u003c\/strong\u003e Soft crunch with fine, crumbly granules\u003c\/li\u003e\n\u003cli data-end=\"1994\" data-start=\"1933\" data-section-id=\"hycx18\"\u003e\n\u003cstrong data-end=\"1953\" data-start=\"1935\"\u003eCrunch factor:\u003c\/strong\u003e 3 – gentle crunch with a smooth finish\u003c\/li\u003e\n\u003cli data-end=\"2071\" data-start=\"1995\" data-section-id=\"fti85g\"\u003e\n\u003cstrong data-end=\"2015\" data-start=\"1997\"\u003eTaste profile:\u003c\/strong\u003e Smoky, cement-like, earthy, petrichor, basement tones\u003c\/li\u003e\n\u003cli data-end=\"2167\" data-start=\"2072\" data-section-id=\"1eijhzw\"\u003e\n\u003cstrong data-end=\"2090\" data-start=\"2074\"\u003eIngredients:\u003c\/strong\u003e Finely ground blend of Dryfruit clay, Magmitti, and Fully Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"2200\" data-start=\"2168\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"2192\" data-start=\"2170\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2268\" data-start=\"2201\" data-section-id=\"xdximq\"\u003e\n\u003cstrong data-end=\"2214\" data-start=\"2203\"\u003eVendor:\u003c\/strong\u003e Hari (standard sizes), Clays All Around (300g size)\u003c\/li\u003e\n\u003cli data-end=\"2628\" data-start=\"2269\" data-section-id=\"xjrx3c\"\u003e\n\u003cstrong data-end=\"2300\" data-start=\"2271\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s rich tradition of roasted and smoked clays, Black Candy Cookies combine the bold crunch of Fully Roasted Nakumatt with the earthy softness of Magmitti and the signature smoky depth of Dryfruit clay. This blend delivers a modern take on classic clay biscuits, offering a refined yet intense sensory experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2633\" data-start=\"2630\"\u003e\n\u003ch2 data-end=\"2648\" data-start=\"2635\" data-section-id=\"by138m\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2995\" data-start=\"2650\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 cookie (70g) - Hari","offer_id":53572014735687,"sku":"04050602611","price":4.19,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (up to 95g) - Hari","offer_id":53073233248583,"sku":"0405060261","price":5.69,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (100g) - Hari","offer_id":53572022731079,"sku":"04050602612","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (110g) - Hari","offer_id":53572014768455,"sku":"040506026113","price":6.59,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (115g) - Hari","offer_id":53572014801223,"sku":"04050602614","price":6.89,"currency_code":"GBP","in_stock":false},{"title":"9 cookies (up to 300g) - CAA","offer_id":53073233215815,"sku":"0405030292","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_fcac28a0-03fa-49b5-9e9c-c12144e3b63f.png?v=1775480071"},{"product_id":"all-indian-clay-experience-sampler-box","title":"All Indian Clay Experience Sampler – Mixed Indian Edible Clay Collection, Stash Box included","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"85\" data-end=\"99\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"101\" data-end=\"749\"\u003eThe All Indian Clay Experience Sampler is a curated Indian clay collection known for its diverse textures, smoky mineral flavours, and full-spectrum sensory experience. This limited-edition sampler brings together a wide variety of natural Indian clays sourced from respected vendors including Clays All Around, Rose Clay, AJ Premium Clays, Hari, and Lavi. Featuring an assortment of balls, cookies, sticks, slabs, layered pieces, and pottery-style treats, this collection delivers a satisfying sensory experience with notes of roasted earth, charcoal minerals, petrichor, baked terracotta, nutty clay, petrol undertones, and soft floral sweetness.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1277\"\u003eDesigned especially for lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials, this sampler offers everything from dense smoky crunches to soft creamy melts in one organised stash box. The textures range from crisp and snappy to crumbly, layered, silky, and sandy, creating a complete exploration of India’s traditional clay styles and sensory profiles. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1277\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe larger Boxes usually include:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Punjabi Ki Mitti\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Slate Pencils\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Dryfruit Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Half Roasted Nakumatt Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Red Nakumatt Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- One of our Indian roasted butter clays (Red, Grey, Yellow)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Indian Clay Treats of varying flavours (Smoky, Cementy, Iron-Rich, Earthy, Mineral-Rich, Creamy\/Chalky)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1279\" data-end=\"1294\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1296\" data-end=\"2078\"\u003e\u003cstrong data-start=\"1296\" data-end=\"1308\"\u003eTexture:\u003c\/strong\u003e Mixed crunchy, crumbly, layered, dense, and creamy clay textures\u003cbr data-start=\"1373\" data-end=\"1376\"\u003e\u003cstrong data-start=\"1376\" data-end=\"1386\"\u003eTaste:\u003c\/strong\u003e Smoky roasted minerals, baked earth, petrichor, charcoal clay, and nutty terracotta notes\u003cbr data-start=\"1476\" data-end=\"1479\"\u003e\u003cstrong data-start=\"1479\" data-end=\"1497\"\u003eCrunch factor:\u003c\/strong\u003e 2–4 – Medium\/Soft to Hard\/Medium\u003cbr data-start=\"1530\" data-end=\"1533\"\u003e\u003cstrong data-start=\"1533\" data-end=\"1544\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1555\" data-end=\"1558\"\u003e\u003cstrong data-start=\"1558\" data-end=\"1571\"\u003eBest for:\u003c\/strong\u003e Beginners, collectors, ASMR lovers, texture explorers, sensory variety seekers\u003cbr data-start=\"1650\" data-end=\"1653\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1673\"\u003eClay experience:\u003c\/strong\u003e A complete Indian clay journey featuring multiple textures, crunch styles, and earthy flavour profiles in one curated stash collection.\u003cbr data-start=\"1809\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1812\" data-end=\"1827\"\u003eASMR level:\u003c\/strong\u003e Dense snap, dusty crack, and soft crumble variety\u003cbr data-start=\"1877\" data-end=\"1880\"\u003e\u003cstrong data-start=\"1880\" data-end=\"1902\"\u003eHydration texture:\u003c\/strong\u003e Varies from creamy melts to sandy mineral pastes depending on the clay type\u003cbr data-start=\"1978\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1981\" data-end=\"1997\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, charcoal smoke, rain-soaked soil, terracotta dust, nutty minerals\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"2080\" data-end=\"2098\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"2100\" data-end=\"3035\"\u003e\u003cstrong data-start=\"2100\" data-end=\"2111\"\u003eWeight:\u003c\/strong\u003e Selectable options; full sampler includes up to 12 items\u003cbr data-start=\"2168\" data-end=\"2171\"\u003e\u003cstrong data-start=\"2171\" data-end=\"2181\"\u003eShape:\u003c\/strong\u003e Balls, cookies, sticks, layered pieces, pots, and slabs\u003cbr data-start=\"2237\" data-end=\"2240\"\u003e\u003cstrong data-start=\"2240\" data-end=\"2251\"\u003eColour:\u003c\/strong\u003e Charcoal black, iron-rich red, terracotta orange, soft pink, mineral beige, slate grey, and layered rainbow tones\u003cbr data-start=\"2365\" data-end=\"2368\"\u003e\u003cstrong data-start=\"2368\" data-end=\"2384\"\u003eIngredients:\u003c\/strong\u003e Natural Indian clays including Black Nakumatt, Red Nakumatt, Multani, Rose Clay, and slate-based blends (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2542\" data-end=\"2545\"\u003e\u003cstrong data-start=\"2545\" data-end=\"2556\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"2573\" data-end=\"2576\"\u003e\u003cstrong data-start=\"2576\" data-end=\"2605\"\u003eTraditional clay origins:\u003c\/strong\u003e This sampler represents the diversity of India’s traditional clay and geophagia culture, featuring roasted smoky clays, mineral-rich Nakumatt varieties, creamy Multani textures, floral Rose Clay blends, and layered sensory treats from multiple regional traditions.\u003cbr data-start=\"2870\" data-end=\"2873\"\u003e\u003cstrong data-start=\"2873\" data-end=\"2889\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003cbr data-start=\"2906\" data-end=\"2909\"\u003e\u003cstrong data-start=\"2909\" data-end=\"2921\"\u003eStorage:\u003c\/strong\u003e Comes in a durable reusable compartmented stash box designed to keep clays organised, crisp, and easy to revisit.\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3037\" data-end=\"3050\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3052\" data-end=\"3435\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":51943153729863,"sku":"0705150075","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"400g (12 Clay Items)","offer_id":51943153697095,"sku":"0705150076","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_923a2fac-c4cf-4c4d-b871-4e8fdf1047e1.png?v=1751911194"},{"product_id":"choco-chip-cookies-250g","title":"Choco Chip Clay Cookies - Creamy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"90\" data-end=\"105\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"107\" data-end=\"782\"\u003e\u003cstrong data-start=\"107\" data-end=\"119\"\u003eTexture:\u003c\/strong\u003e Crumbly, cookie-like clay discs with a soft break and crunchy embedded chip contrast\u003cbr data-start=\"204\" data-end=\"207\"\u003e\u003cstrong data-start=\"207\" data-end=\"225\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"236\" data-end=\"239\"\u003e\u003cstrong data-start=\"239\" data-end=\"249\"\u003eTaste:\u003c\/strong\u003e Creamy white-chalk base with dusty earth tones, light petrichor freshness, and subtle cementy undertones\u003cbr data-start=\"354\" data-end=\"357\"\u003e\u003cstrong data-start=\"357\" data-end=\"369\"\u003eSensory:\u003c\/strong\u003e Soft, nostalgic aroma with gentle earthiness and playful textural bursts from clay chips\u003cbr data-start=\"458\" data-end=\"461\"\u003e\u003cstrong data-start=\"461\" data-end=\"472\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"483\" data-end=\"486\"\u003e\u003cstrong data-start=\"486\" data-end=\"495\"\u003eUses:\u003c\/strong\u003e Ideal for casual clay enjoyment, snack-style nibbling, and adding variety to a mixed clay selection\u003cbr data-start=\"595\" data-end=\"598\"\u003e\u003cstrong data-start=\"598\" data-end=\"618\"\u003eClay Experience:\u003c\/strong\u003e Beginner-friendly and highly approachable. Perfect for those who prefer lighter, playful textures with mild earthiness and a satisfying but gentle crunch contrast.\u003c\/p\u003e\n\u003chr data-start=\"784\" data-end=\"787\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"789\" data-end=\"808\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"810\" data-end=\"1089\"\u003eChoco Chip Cookies are playful, cookie-inspired clay discs designed around a soft white-chalk base with embedded clay “chips” that mimic classic chocolate chip inclusions. The result is a nostalgic, snack-like sensory experience that balances smoothness with intermittent crunch.\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1379\"\u003eThe flavour profile is intentionally gentle and comforting, built around creamy white clay tones with light dusty earth notes and a faint petrichor undertone. The embedded chips introduce contrast in both texture and bite, making each piece feel dynamic without becoming intense or heavy.\u003c\/p\u003e\n\u003cp data-start=\"1381\" data-end=\"1575\"\u003eOverall, this is a softer, more fun clay experience designed for casual enjoyment, offering a familiar cookie-like structure reimagined through natural clay textures and subtle earthy character.\u003c\/p\u003e\n\u003chr data-start=\"1577\" data-end=\"1580\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1582\" data-end=\"1601\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1603\" data-end=\"1833\"\u003eThe base texture is crumbly and lightly firm, breaking easily under gentle pressure into soft fragments that dissolve gradually. It has a dry, cookie-like structure that feels consistent and controlled rather than dense or gritty.\u003c\/p\u003e\n\u003cp data-start=\"1835\" data-end=\"2114\"\u003eEmbedded within the discs are clay “chips” that introduce small bursts of crunch throughout each bite. These create a layered texture experience — soft crumble from the base followed by sharper, slightly firmer inclusions that stand out without overwhelming the overall softness.\u003c\/p\u003e\n\u003cp data-start=\"2116\" data-end=\"2226\"\u003eThe combination makes each bite feel varied and engaging, while still remaining easy and approachable to chew.\u003c\/p\u003e\n\u003chr data-start=\"2228\" data-end=\"2231\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2233\" data-end=\"2249\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2251\" data-end=\"2455\"\u003eThe taste opens with a smooth, creamy white-chalk base that is mild, clean, and softly earthy. This foundation is lightly dusty, with a gentle cement-like undertone that gives structure without harshness.\u003c\/p\u003e\n\u003cp data-start=\"2457\" data-end=\"2726\"\u003eAs chewing continues, faint petrichor notes emerge, adding a subtle freshness reminiscent of dry earth after light rain. The embedded chips introduce slightly deeper roasted clay accents, giving brief textural and flavour contrast without overpowering the base profile.\u003c\/p\u003e\n\u003cp data-start=\"2728\" data-end=\"2860\"\u003eThe aroma is soft and nostalgic, leaning toward clean earth, powdered stone, and light mineral dust with a gentle comforting finish.\u003c\/p\u003e\n\u003chr data-start=\"2862\" data-end=\"2865\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2867\" data-end=\"2889\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2891\" data-end=\"3401\"\u003e\u003cstrong data-start=\"2891\" data-end=\"2902\"\u003eWeight:\u003c\/strong\u003e x1 cookie (approx. 65g)\u003cbr data-start=\"2926\" data-end=\"2929\"\u003e\u003cstrong data-start=\"2929\" data-end=\"2939\"\u003eShape:\u003c\/strong\u003e Round cookie-style discs with embedded clay chips\u003cbr data-start=\"2989\" data-end=\"2992\"\u003e\u003cstrong data-start=\"2992\" data-end=\"3003\"\u003eColour:\u003c\/strong\u003e Off-white base with darker contrasting clay chips\u003cbr data-start=\"3053\" data-end=\"3056\"\u003e\u003cstrong data-start=\"3056\" data-end=\"3072\"\u003eIngredients:\u003c\/strong\u003e White kaolin clay base with embedded dryfruit clay chips\u003cbr data-start=\"3129\" data-end=\"3132\"\u003e\u003cstrong data-start=\"3132\" data-end=\"3143\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3160\" data-end=\"3163\"\u003e\u003cstrong data-start=\"3163\" data-end=\"3192\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by modern Indian clay crafting techniques that blend smooth white clays with roasted clay inclusions, creating playful textures and balanced sensory contrast rooted in evolving clay snack traditions.\u003c\/p\u003e\n\u003chr data-start=\"3403\" data-end=\"3406\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3408\" data-end=\"3421\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3423\" data-end=\"3806\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"65g","offer_id":53609863610695,"sku":"0405030296","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"130g","offer_id":53609863643463,"sku":"04050302962","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/050227_Choco_chip_cookies.png?v=1774722470"},{"product_id":"dryfruit-black-hearts","title":"Dryfruit Black Hearts  - Indian smoky clay treats","description":"\u003cp data-start=\"141\" data-end=\"444\"\u003eDryfruit Black Hearts are soft, heart-shaped treats crafted from premium Dryfruit clay powder, celebrated for its distinctive smoky-earthy flavour and smooth, silky texture. Coated in a fine Dryfruit layer, these compact hearts deliver a mellow crunch that crumbles cleanly without grit or stickiness.\u003c\/p\u003e\n\u003cp data-start=\"446\" data-end=\"790\"\u003eFlavour-wise, they open with bold cement-like earthiness, followed by a sweet smokiness and subtle petrol-like undertones. A nostalgic rain-on-soil aroma rounds out the experience, creating a refined and atmospheric chew that balances depth with softness. Perfect for those who prefer a gentle crunch with a full-bodied, flavour-rich profile.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"839\"\u003e\u003cstrong data-start=\"792\" data-end=\"801\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"801\" data-end=\"804\"\u003ePieces vary, approximately 4 cm\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"878\"\u003e\u003cstrong data-start=\"841\" data-end=\"852\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eApprox. 100 g per pack\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"907\"\u003e\u003cstrong data-start=\"880\" data-end=\"890\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"890\" data-end=\"893\"\u003eHeart-shaped\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"935\"\u003e\u003cstrong data-start=\"909\" data-end=\"920\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"920\" data-end=\"923\"\u003eDeep black\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1040\"\u003e\u003cstrong data-start=\"937\" data-end=\"949\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eSoft, compressed clay dust with a dull, crumbly crunch; very fine, non-sticky, no grit\u003c\/p\u003e\n\u003cp data-start=\"1042\" data-end=\"1111\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1060\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1060\" data-end=\"1063\"\u003e3 – Gentle, medium crunch with a smooth finish\u003c\/p\u003e\n\u003cp data-start=\"1113\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1113\" data-end=\"1131\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1131\" data-end=\"1134\"\u003eSmokey and sweet-earthy with Dryfruit depth; cementy undertones, subtle gasoline notes, and petrichor aroma\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1261\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1261\" data-end=\"1264\"\u003e100% Dryfruit clay powder\u003c\/p\u003e\n\u003cp data-start=\"1293\" data-end=\"1325\"\u003e\u003cstrong data-start=\"1293\" data-end=\"1315\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1315\" data-end=\"1318\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1327\" data-end=\"1359\"\u003e\u003cstrong data-start=\"1327\" data-end=\"1338\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1338\" data-end=\"1341\"\u003eRose Clay (current batch)\u003c\/p\u003e\n\u003cp data-start=\"1361\" data-end=\"1677\"\u003e\u003cstrong data-start=\"1361\" data-end=\"1390\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1390\" data-end=\"1393\"\u003eRooted in Indian Dryfruit clay traditions, Black Hearts highlight the roasted smokiness and silky textures that make this clay variety a cult favourite. Their soft structure and atmospheric flavour layers offer a modern, heart-shaped twist on a beloved classic of geophagy heritage.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Rose Clay","offer_id":53179273904455,"sku":"0405090123","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Clays All Around","offer_id":53179273937223,"sku":"0405030300","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_a7769bbf-a618-4991-9a8e-d8bb34417918.png?v=1770570568"},{"product_id":"red-nakumatt-sticks-120g","title":"Red Nakumatt Sticks - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"0\" data-end=\"21\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"398\"\u003eRed Nakumatt Sticks deliver a rich and bold geophagic experience in a convenient, finger-length form. Crafted from finely powdered red Nakumatt clay, these slender, reddish-brown sticks are firm and smooth with a satisfyingly crisp snap. Despite their dense structure, they melt down into a silky paste with zero grit, offering a surprisingly clean finish.\u003c\/p\u003e\n\u003cp data-start=\"400\" data-end=\"814\"\u003eThe flavour profile is deeply earthy and cementy, with the signature topsoil and roasted undertones Nakumatt is known for. Subtle metallic notes and a whisper of petrichor emerge when wet — evoking the scent of rain on dry clay walls. These sticks are chewy, crunchy, and texturally complex — not recommended for sensitive teeth, but a treat for seasoned clay lovers who appreciate robust clay textures and tastes.\u003c\/p\u003e\n\u003cp data-start=\"821\" data-end=\"882\"\u003e\u003cstrong data-start=\"821\" data-end=\"830\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"830\" data-end=\"833\"\u003eEach batch can vary, approximately 4–6 cm in length\u003c\/p\u003e\n\u003cp data-start=\"884\" data-end=\"932\"\u003e\u003cstrong data-start=\"884\" data-end=\"895\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003eApprox. 120g (2 sticks per packet)\u003c\/p\u003e\n\u003cp data-start=\"934\" data-end=\"975\"\u003e\u003cstrong data-start=\"934\" data-end=\"944\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"944\" data-end=\"947\"\u003eThin cylindrical clay sticks\u003c\/p\u003e\n\u003cp data-start=\"977\" data-end=\"1028\"\u003e\u003cstrong data-start=\"977\" data-end=\"988\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"988\" data-end=\"991\"\u003eReddish-brown with dusty taupe matte finish\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1042\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1042\" data-end=\"1045\"\u003eVery hard with a clean, crisp break; melts into a smooth paste with minimal stick leaving little crispy granuals\u003c\/p\u003e\n\u003cp data-start=\"1128\" data-end=\"1211\"\u003e\u003cstrong data-start=\"1128\" data-end=\"1146\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003e4 – Crunchy and satisfying, best suited to experienced chewers\u003c\/p\u003e\n\u003cp data-start=\"1213\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1213\" data-end=\"1231\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003eBurnt adobe, topsoil, cementy notes, petrichor whisper, and faint metallic hints\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1375\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1332\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1332\" data-end=\"1335\"\u003e100% Red Nakumatt clay dust (compressed)\u003c\/p\u003e\n\u003cp data-start=\"1377\" data-end=\"1407\"\u003e\u003cstrong data-start=\"1377\" data-end=\"1399\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1399\" data-end=\"1402\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1409\" data-end=\"1716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1409\" data-end=\"1438\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1438\" data-end=\"1441\"\u003eRed Nakumatt is prized for its deep, earthy profile and rich mineral content. Traditionally sun-dried and used in various clay forms, this variant offers the same iconic taste and aroma but reformatted into sleek, stick-shaped slabs for modern convenience and texture lovers.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51887156330823,"sku":"0405060282","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_dabd28ed-6a91-4895-8d3d-78e6bb28080b.png?v=1774138740"},{"product_id":"dusty-pops-indian-edible-clay-treats","title":"Dusty Pops – Chalky Indian Edible Clay Pops","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"56\" data-end=\"70\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"72\" data-end=\"947\"\u003eDusty Pops are a natural Indian clay blend known for their light airy crunch and clean chalky mineral profile. These small rectangular pop-style treats deliver a satisfying sensory experience with notes of fresh white chalk, soft petrichor, dry mineral dust, and gentle rain-soaked earthiness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a delicate powdery crumble with a distinctive clean earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian earth-clay blending methods, these pops are valued for their grounding texture, authentic dusty crunch, and playful sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"949\" data-end=\"964\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"966\" data-end=\"1561\"\u003e\u003cstrong data-start=\"966\" data-end=\"978\"\u003eTexture:\u003c\/strong\u003e Light brittle snap with airy chalky crumble\u003cbr data-start=\"1022\" data-end=\"1025\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1035\"\u003eTaste:\u003c\/strong\u003e Fresh white chalk minerals with soft petrichor and dry earthy notes\u003cbr data-start=\"1103\" data-end=\"1106\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1124\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"1140\" data-end=\"1143\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1154\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1165\" data-end=\"1168\"\u003e\u003cstrong data-start=\"1168\" data-end=\"1181\"\u003eBest for:\u003c\/strong\u003e Beginners, collectors, ASMR lovers, soft crunch fans\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1257\"\u003eClay experience:\u003c\/strong\u003e A playful bite-sized clay with delicate snap-pop crunches that quickly melt into a fine dusty crumble.\u003cbr data-start=\"1360\" data-end=\"1363\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1378\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1391\" data-end=\"1394\"\u003e\u003cstrong data-start=\"1394\" data-end=\"1416\"\u003eHydration texture:\u003c\/strong\u003e Softens into a smooth powdery paste with light mineral creaminess\u003cbr data-start=\"1482\" data-end=\"1485\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1501\"\u003eAroma notes:\u003c\/strong\u003e Chalk dust, soft rain-on-soil, mineral air, dry white earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1563\" data-end=\"1581\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1583\" data-end=\"2144\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1594\"\u003eWeight:\u003c\/strong\u003e Approximately 130–150g per pack\u003cbr data-start=\"1626\" data-end=\"1629\"\u003e\u003cstrong data-start=\"1629\" data-end=\"1639\"\u003eShape:\u003c\/strong\u003e Small rectangular pop shapes\u003cbr data-start=\"1668\" data-end=\"1671\"\u003e\u003cstrong data-start=\"1671\" data-end=\"1682\"\u003eColour:\u003c\/strong\u003e Muted grey with pale dusty white coating\u003cbr data-start=\"1723\" data-end=\"1726\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1742\"\u003eIngredients:\u003c\/strong\u003e Blend of White Slate Powder and Dryfruit Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1849\" data-end=\"1852\"\u003e\u003cstrong data-start=\"1852\" data-end=\"1863\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"1880\" data-end=\"1883\"\u003e\u003cstrong data-start=\"1883\" data-end=\"1912\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian earth-clay blends combining mineral-rich slate powders with natural clay crumbs to create airy textures and soft chalky crunches valued within geophagia traditions.\u003cbr data-start=\"2108\" data-end=\"2111\"\u003e\u003cstrong data-start=\"2111\" data-end=\"2127\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2146\" data-end=\"2159\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2161\" data-end=\"2544\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51887931982151,"sku":"0405030301","price":8.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b5e5f05f-13bd-4b15-abf3-42f58cbba5ff.png?v=1754354867"},{"product_id":"xl-kolkota-clay-pot-chips","title":"Soft Kolkota Clay Pot Chips - Terracotta Clay Pots for Pica\/ Geophagia","description":"\u003cp data-end=\"458\" data-start=\"23\"\u003eOur Indian Kolkata Clay Pot Chips are made from premium terracotta clay sourced from Kolkota, India, known for its softer, more chewable texture. Originally intended to be full clay pots, these pieces arrived broken — but that’s a bonus for those who love chunky, snackable chips. These large, rustic shards (ranging from 5–15 cm) are easier to chew than traditional terracotta, with a satisfying firm-yet-giving crunch.\u003c\/p\u003e\n\u003cp data-end=\"758\" data-start=\"460\"\u003eThe flavour is mild and grounding, with the gentle notes of moist soil and baked red earth. There's no grit, no stickiness — just a smooth, earthy taste that finishes clean. If you’re a fan of softer terracotta with that signature Indian clay aroma, these broken beauties are an unexpected delight.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"828\" data-start=\"765\"\u003e\n\u003cstrong data-end=\"774\" data-start=\"765\"\u003eSize: \u003c\/strong\u003eEach piece varies, approximately 5–12 cm in length\u003c\/li\u003e\n\u003cli data-end=\"850\" data-start=\"830\"\u003e\n\u003cstrong data-end=\"841\" data-start=\"830\"\u003eWeight: \u003c\/strong\u003eApprox. 250g\u003c\/li\u003e\n\u003cli data-end=\"925\" data-start=\"852\"\u003e\n\u003cstrong data-end=\"862\" data-start=\"852\"\u003eShape: \u003c\/strong\u003eExtra-large broken chips from traditional Indian clay pots\u003c\/li\u003e\n\u003cli data-end=\"999\" data-start=\"927\"\u003e\n\u003cstrong data-end=\"938\" data-start=\"927\"\u003eColour: \u003c\/strong\u003eWarm terracotta orange with natural red-brown undertones\u003c\/li\u003e\n\u003cli data-end=\"1088\" data-start=\"1001\"\u003e\n\u003cstrong data-end=\"1013\" data-start=\"1001\"\u003eTexture: \u003c\/strong\u003eFirm but forgiving; a softer, more chewable take on classic terracotta\u003c\/li\u003e\n\u003cli data-end=\"1148\" data-start=\"1090\"\u003e\n\u003cstrong data-end=\"1108\" data-start=\"1090\"\u003eCrunch Factor: \u003c\/strong\u003e3 – Softer crunch, with gentle give\u003c\/li\u003e\n\u003cli data-end=\"1239\" data-start=\"1150\"\u003e\n\u003cstrong data-end=\"1168\" data-start=\"1150\"\u003eTaste Profile: \u003c\/strong\u003eMild, smooth clay with a moist soil whisper; no grit, clean finish\u003c\/li\u003e\n\u003cli data-end=\"1289\" data-start=\"1241\"\u003e\n\u003cstrong data-end=\"1257\" data-start=\"1241\"\u003eIngredients: \u003c\/strong\u003e100% Indian Kolkota Terracotta Clay (Softer than other Indian Terracottas)\u003c\/li\u003e\n\u003cli data-end=\"1323\" data-start=\"1291\"\u003e\n\u003cstrong data-end=\"1313\" data-start=\"1291\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1660\" data-start=\"1325\"\u003e\n\u003cstrong data-end=\"1354\" data-start=\"1325\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1357\" data-start=\"1354\"\u003eSourced from Kolkata, these chips are made using time-honoured terracotta methods, sun-dried and naturally cured. Though originally crafted as full pots, their journey turned them into bold, rustic chips — a softer option for clay lovers seeking size, taste, and chew in every bite.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"XL\/ Large","offer_id":51958577496391,"sku":"0205030033","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"Small\/Medium Chips and Crumbs","offer_id":51958577529159,"sku":"0205030032","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_4436bfc4-a89c-4a7f-83a3-eb7dfe001b5d.png?v=1751934972"},{"product_id":"mix-hex-rn-df-260g","title":"Mix Hex – RN\/DF - Smoky Metallic Indian Clay treats (Coming Soon, end of April 2026)","description":"\u003cp data-start=\"153\" data-end=\"526\"\u003eMix Hex – RN\/DF is a bold, layered clay treat that unites two cult favourites: Red Nakumatt and Dryfruit clay. Each piece is pressed into compact hexagons, squares, or puck-like shapes, with two distinct halves — one crafted from pure powdered Red Nakumatt and the other from Dryfruit clay. This dual composition creates a striking contrast in colour, texture, and taste.\u003c\/p\u003e\n\u003cp data-start=\"528\" data-end=\"1064\"\u003eThe crunch is firm but not overwhelming, with a soft, dusty crumble that melts away cleanly without grit. Flavour opens with roasted smokiness from the Dryfruit layer, followed by the cementy, metallic, and basement-earthy tones of Red Nakumatt. Damp soil notes and a subtle gasoline-like finish round out the experience, leaving behind that unmistakable aroma of rain hitting sunbaked roads. Soft yet hard, rich yet clean, Mix Hex – RN\/DF is a layered indulgence for crunchers who crave bold textures and strong, earthy satisfaction.\u003c\/p\u003e\n\u003cp data-start=\"1066\" data-end=\"1113\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1075\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1075\" data-end=\"1078\"\u003ePieces vary, approximately 1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1115\" data-end=\"1144\"\u003e\u003cstrong data-start=\"1115\" data-end=\"1126\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1126\" data-end=\"1129\"\u003e3 Pieces (Up to 140g)\u003c\/p\u003e\n\u003cp data-start=\"1146\" data-end=\"1194\"\u003e\u003cstrong data-start=\"1146\" data-end=\"1156\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003eHexagons, squares, or round pucks\u003c\/p\u003e\n\u003cp data-start=\"1196\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1196\" data-end=\"1207\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1207\" data-end=\"1210\"\u003eDeep reds, blackish-brown\/grey, and muted earth tones\u003c\/p\u003e\n\u003cp data-start=\"1267\" data-end=\"1344\"\u003e\u003cstrong data-start=\"1267\" data-end=\"1279\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1279\" data-end=\"1282\"\u003eSoft but hard; powdery crunch with layered firmness; no grit\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1431\"\u003e\u003cstrong data-start=\"1346\" data-end=\"1364\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1364\" data-end=\"1367\"\u003e3 – Firm but not too intense; slightly dusty and melts on bite\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1451\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1451\" data-end=\"1454\"\u003eRoasted smokiness, basement-earthy depth, cementy and metallic notes, damp soil tones, with a faint gasoline-like finish\u003c\/p\u003e\n\u003cp data-start=\"1578\" data-end=\"1649\"\u003e\u003cstrong data-start=\"1578\" data-end=\"1594\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1594\" data-end=\"1597\"\u003ePowdered Red Nakumatt clay, Powdered Dryfruit clay\u003c\/p\u003e\n\u003cp data-start=\"1651\" data-end=\"1683\"\u003e\u003cstrong data-start=\"1651\" data-end=\"1673\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1673\" data-end=\"1676\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1685\" data-end=\"1717\"\u003e\u003cstrong data-start=\"1685\" data-end=\"1696\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1696\" data-end=\"1699\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1719\" data-end=\"2099\"\u003e\u003cstrong data-start=\"1719\" data-end=\"1748\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1748\" data-end=\"1751\"\u003eMix Hex – RN\/DF draws on the heritage of Indian smoked clays and sun-dried red earths. By layering Dryfruit’s roasted richness with the mineral-heavy intensity of Red Nakumatt, these handcrafted pieces deliver a dual flavour experience that pays homage to traditional geophagy practices while offering modern clay enthusiasts a bold, earthy chew.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51888968466759,"sku":"050188","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4963bb06-edcd-4c21-aa3e-066774e516a4.png?v=1758993152"},{"product_id":"mixed-clay-balls-75g","title":"Mixed Clay Balls (75g) - Edible clay treats for Pica","description":"\u003cp data-start=\"23\" data-end=\"652\"\u003e\u003cstrong data-start=\"23\" data-end=\"49\"\u003eMixed Clay Balls (75g)\u003c\/strong\u003e offer a rich, earthy fusion of some of India’s most beloved grey clays — including Diamond, Elephant, Christmas, and White Rose. These compact, ball-shaped treats pack a flavourful punch with strong cement-like earthiness, petrichor undertones, and a whisper of urban asphalt. Medium-snappy and slightly crumbly, each ball melts into a smooth paste with zero grit and no stickiness. Expect a bold and satisfying crunch with a unique blend of textures, enhanced by the inclusion of Nakumatt crumbs for that added depth. Ideal for clay lovers seeking a variety of flavour tones and a smooth, clean finish.\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"652\"\u003e\u003cstrong data-start=\"659\" data-end=\"668\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"668\" data-end=\"671\"\u003eVaries, approximately 1–3 cm per ball\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"727\"\u003e\u003cstrong data-start=\"710\" data-end=\"721\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"721\" data-end=\"724\"\u003e75g\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"760\"\u003e\u003cstrong data-start=\"729\" data-end=\"739\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"739\" data-end=\"742\"\u003eCompact clay balls\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"818\"\u003e\u003cstrong data-start=\"762\" data-end=\"773\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"773\" data-end=\"776\"\u003eColour can vary from batch to batch. Mixed — grey, off-white, taupe, brown and mineral-toned\u003c\/p\u003e\n\u003cp data-start=\"820\" data-end=\"888\"\u003e\u003cstrong data-start=\"820\" data-end=\"832\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"832\" data-end=\"835\"\u003eCrunchy with a crumbly break; melts smoothly, no grit\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"964\"\u003e\u003cstrong data-start=\"890\" data-end=\"908\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"908\" data-end=\"911\"\u003e4 – Very hard and satisfying with a firm, snappy bite\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1068\"\u003e\u003cstrong data-start=\"966\" data-end=\"984\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"984\" data-end=\"987\"\u003eUrban mineral mix, damp cement, asphalt specks, topsoil, and petrichor after rain\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1159\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1086\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1086\" data-end=\"1089\"\u003eA blend of Diamond, Elephant, Christmas, White Rose, and Nakumat clays\u003c\/p\u003e\n\u003cp data-start=\"1161\" data-end=\"1191\"\u003e\u003cstrong data-start=\"1161\" data-end=\"1183\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1183\" data-end=\"1186\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1193\" data-end=\"1530\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1222\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1222\" data-end=\"1225\"\u003eMade using a unique combination of regional Indian clays, these earthy balls showcase the depth and variety of subcontinental soil profiles. Inspired by traditional harvesting and drying techniques, they deliver a robust, cementy flavour and rich clay aroma that captures the essence of South Asian earth.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51888990781767,"sku":"050214","price":3.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_ea99fd00-fc3a-44ee-8e79-4b2f6af9b5f7.png?v=1751936987"},{"product_id":"mixed-clay-cookies","title":"Mixed Clay Cookies - Bestselling earthy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"97\" data-end=\"112\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"114\" data-end=\"795\"\u003e\u003cstrong data-start=\"114\" data-end=\"126\"\u003eTexture:\u003c\/strong\u003e Crumbly cookie-style exterior with a medium crunch that softens into smooth, chewy clay crumbs\u003cbr data-start=\"221\" data-end=\"224\"\u003e\u003cstrong data-start=\"224\" data-end=\"242\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"253\" data-end=\"256\"\u003e\u003cstrong data-start=\"256\" data-end=\"266\"\u003eTaste:\u003c\/strong\u003e Cementy earthy base layered with red soil tones, damp basement earthiness, and fresh petrichor notes\u003cbr data-start=\"367\" data-end=\"370\"\u003e\u003cstrong data-start=\"370\" data-end=\"382\"\u003eSensory:\u003c\/strong\u003e Clean mineral finish with subtle slate lift and a balanced, non-gritty mouthfeel\u003cbr data-start=\"463\" data-end=\"466\"\u003e\u003cstrong data-start=\"466\" data-end=\"477\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"488\" data-end=\"491\"\u003e\u003cstrong data-start=\"491\" data-end=\"500\"\u003eUses:\u003c\/strong\u003e Ideal for collectors who enjoy varied textures, layered flavour profiles, and biscuit-style clay experiences\u003cbr data-start=\"609\" data-end=\"612\"\u003e\u003cstrong data-start=\"612\" data-end=\"632\"\u003eClay Experience:\u003c\/strong\u003e Suited for intermediate enthusiasts who enjoy complexity without harsh grit. Balanced, layered, and engaging with a satisfying mix of crunch and smooth breakdown.\u003c\/p\u003e\n\u003chr data-start=\"797\" data-end=\"800\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"802\" data-end=\"821\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"823\" data-end=\"1138\"\u003eMixed Clay Cookies are a bold, playful take on biscuit-style clay, designed for those who enjoy variety in both texture and flavour. Each cookie is crafted from a blend of Red Khadi and Crystal Nakumatt powders, combined with assorted clay and slate crumbs to create a visually striking and sensory-rich experience.\u003c\/p\u003e\n\u003cp data-start=\"1140\" data-end=\"1395\"\u003eShaped into rustic biscuit forms, these pieces offer a multi-layered profile that shifts with every bite. The combination of clays brings together warmth, depth, and mineral clarity, resulting in a balanced experience that feels both grounded and dynamic.\u003c\/p\u003e\n\u003cp data-start=\"1397\" data-end=\"1721\"\u003eThe flavour journey moves from cementy earth foundations into richer red soil tones, followed by damp basement-like undertones and the clean freshness of rain-soaked earth. Slate elements lift the profile, ensuring a refined mineral finish that keeps the overall experience smooth and controlled rather than heavy or gritty.\u003c\/p\u003e\n\u003chr data-start=\"1723\" data-end=\"1726\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1728\" data-end=\"1747\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1749\" data-end=\"1972\"\u003eThe texture begins with a medium, satisfying crunch as the biscuit-like exterior breaks under pressure. This initial bite is firm but not hard, offering a controlled snap that quickly transitions into softer clay fragments.\u003c\/p\u003e\n\u003cp data-start=\"1974\" data-end=\"2243\"\u003eAs chewing continues, the structure softens into chewy, pliable crumbs that maintain body without becoming coarse. The inclusion of slate and blended clay powders ensures a smooth breakdown, preventing any harsh grit while still preserving a natural, earthy resistance.\u003c\/p\u003e\n\u003cp data-start=\"2245\" data-end=\"2385\"\u003eThe result is a layered textural progression — crisp bite, crumbly middle, and a clean, soft finish that feels structured yet easy to enjoy.\u003c\/p\u003e\n\u003chr data-start=\"2387\" data-end=\"2390\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2392\" data-end=\"2408\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2410\" data-end=\"2658\"\u003eThe flavour opens with a cementy, mineral-rich base that immediately establishes depth. This is followed by red earth warmth, evoking dry soil and clay-rich landscapes, before shifting into darker, damp basement tones that add atmospheric richness.\u003c\/p\u003e\n\u003cp data-start=\"2660\" data-end=\"2881\"\u003eMidway through, subtle slate notes introduce a cooler mineral edge, balancing the warmth of the red clay components. The finish is rounded with fresh petrichor, leaving a clean, rain-washed earth impression on the palate.\u003c\/p\u003e\n\u003cp data-start=\"2883\" data-end=\"3031\"\u003eThe aroma is layered and grounded, combining dry clay dust, wet soil freshness, and soft mineral undertones for a full, evolving sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"3033\" data-end=\"3036\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3038\" data-end=\"3060\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3062\" data-end=\"3748\"\u003e\u003cstrong data-start=\"3062\" data-end=\"3073\"\u003eWeight:\u003c\/strong\u003e 2 cookies per pack (approx. 95–130g total)\u003cbr data-start=\"3116\" data-end=\"3119\"\u003e\u003cstrong data-start=\"3119\" data-end=\"3129\"\u003eShape:\u003c\/strong\u003e Rustic cookie\/biscuit-style pieces\u003cbr data-start=\"3164\" data-end=\"3167\"\u003e\u003cstrong data-start=\"3167\" data-end=\"3178\"\u003eColour:\u003c\/strong\u003e Varied earthy tones including greys, reds, browns, and natural clay shades\u003cbr data-start=\"3253\" data-end=\"3256\"\u003e\u003cstrong data-start=\"3256\" data-end=\"3272\"\u003eIngredients:\u003c\/strong\u003e Red Khadi powder, Crystal Nakumatt powder, assorted clay crumbs, slate crumbs\u003cbr data-start=\"3350\" data-end=\"3353\"\u003e\u003cstrong data-start=\"3353\" data-end=\"3364\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"3381\" data-end=\"3384\"\u003e\u003cstrong data-start=\"3384\" data-end=\"3413\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s diverse regional clay traditions, this blend showcases the versatility of natural earth materials such as Nakumatt and slate-infused clays. It reflects a modern interpretation of geophagy heritage, combining roasted and raw mineral clays into a balanced biscuit-style format that highlights both texture and depth.\u003c\/p\u003e\n\u003chr data-start=\"3750\" data-end=\"3753\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3755\" data-end=\"3768\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3770\" data-end=\"4153\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53895684522311,"sku":"04050303081","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"100g Broken Cookies","offer_id":53895684555079,"sku":"04050303082","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_549bdda0-bc92-4e0b-b4a7-3c952a13df91.png?v=1778028426"},{"product_id":"mixed-nakumatt-coins-75g","title":"Mixed Nakumatt Coins (75g) - Edible clay treats for Pica","description":"\u003cp data-start=\"139\" data-end=\"782\"\u003eMixed Nakumatt Coins are compact, coin-shaped treats crafted from a premium blend of Indian Nakumatt and grey clays. Each piece is small but mighty, offering a firm crunch that softens into a smooth, powdery finish with no crumbs. Compared to our Mixed Clay Cookies, these coins are more refined and crumb-free, delivering a cleaner chew while still packing that unmistakable Nakumatt flavour. Expect a deeply earthy taste layered with cement-like tones, mineral-rich dustiness, and the fresh, damp aroma of wet concrete after rain. A discreet and tidy treat for clay lovers who enjoy robust flavour without the mess.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"822\"\u003e\u003cstrong data-start=\"784\" data-end=\"793\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"793\" data-end=\"796\"\u003eEach coin approx. 1–2 cm\u003c\/p\u003e\n\u003cp data-start=\"824\" data-end=\"852\"\u003e\u003cstrong data-start=\"824\" data-end=\"835\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"835\" data-end=\"838\"\u003eApprox. 75 g\u003c\/p\u003e\n\u003cp data-start=\"854\" data-end=\"891\"\u003e\u003cstrong data-start=\"854\" data-end=\"864\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"864\" data-end=\"867\"\u003eSmall round coin discs\u003c\/p\u003e\n\u003cp data-start=\"893\" data-end=\"947\"\u003e\u003cstrong data-start=\"893\" data-end=\"904\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"904\" data-end=\"907\"\u003ePinky-taupe with muted grey clay tones\u003c\/p\u003e\n\u003cp data-start=\"949\" data-end=\"1035\"\u003e\u003cstrong data-start=\"949\" data-end=\"961\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"961\" data-end=\"964\"\u003eFirm and compact with a clean break; smooth powdery finish, no crumbs\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1055\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1055\" data-end=\"1058\"\u003e3 – Solid crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1249\"\u003e\u003cstrong data-start=\"1104\" data-end=\"1122\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1122\" data-end=\"1125\"\u003eCementy and mineral-dusty with earthy topsoil depth, basement dampness, and subtle fresh-rain tones; mild grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1251\" data-end=\"1369\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1267\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1267\" data-end=\"1270\"\u003eCrystal, Fully Roasted, Half Roasted, and Red Nakumatt clays with a pinch of Red Khadi for colour\u003c\/p\u003e\n\u003cp data-start=\"1371\" data-end=\"1403\"\u003e\u003cstrong data-start=\"1371\" data-end=\"1393\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1393\" data-end=\"1396\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1405\" data-end=\"1437\"\u003e\u003cstrong data-start=\"1405\" data-end=\"1416\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1416\" data-end=\"1419\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1439\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1439\" data-end=\"1468\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1468\" data-end=\"1471\"\u003eMixed Nakumatt Coins highlight the mineral intensity of India’s Nakumatt clays, balanced with grey and khadi varieties to create a flavourful, earthy profile. Their compact size and smooth finish echo the refined side of geophagy traditions, making them an easy yet satisfying everyday clay snack.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890750849351,"sku":"050211","price":3.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_49113424-1883-49f1-a814-5e75d34c00f0.png?v=1754916966"},{"product_id":"mud-cakes-earthy-indian-edible-clay-cakes","title":"Mud Cakes - Bestselling Crunchy Crumbly Smoky Indian Clay Treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"56\" data-end=\"70\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"72\" data-end=\"792\"\u003eMud Cakes are natural Indian clay treats known for their soft crumbly texture and deep wet-earth mineral profile. These compact cake-shaped clay pieces deliver a satisfying sensory experience with notes of damp soil, soft cement, petrichor, and dusty minerals, making them especially popular among lovers of earthy textures, ASMR experiences, and grounding mineral-rich sensory materials. The texture offers a gentle snap followed by a smooth powdery melt with a calming earthy finish appreciated within geophagia and texture-focused communities. Inspired by traditional Indian grey clay blends and mitti khana practices, Mud Cakes are valued for their approachable softness, grounding aroma, and slow sensory breakdown.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"794\" data-end=\"809\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"811\" data-end=\"1516\"\u003e\u003cstrong data-start=\"811\" data-end=\"823\"\u003eTexture:\u003c\/strong\u003e Soft crumbly clay cakes with a gentle snap and smooth powdery melt\u003cbr data-start=\"890\" data-end=\"893\"\u003e\u003cstrong data-start=\"893\" data-end=\"903\"\u003eTaste:\u003c\/strong\u003e Deep earthy cement tones with wet soil richness and fresh petrichor notes\u003cbr data-start=\"977\" data-end=\"980\"\u003e\u003cstrong data-start=\"980\" data-end=\"998\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Gentle\u003cbr data-start=\"1009\" data-end=\"1012\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1023\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1034\" data-end=\"1037\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1050\"\u003eBest for:\u003c\/strong\u003e Sensory exploration, mindful texture enjoyment, beginners, and smooth clay lovers\u003cbr data-start=\"1132\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1155\"\u003eClay experience:\u003c\/strong\u003e A calming earthy clay with a forgiving texture, soft mineral crumble, and rain-soaked soil aroma that feels grounding and easy to enjoy.\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1295\" data-end=\"1310\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e\u003cstrong data-start=\"1326\" data-end=\"1348\"\u003eHydration texture:\u003c\/strong\u003e Softens into a muddy creamy paste with enhanced petrichor and damp earth richness\u003cbr data-start=\"1430\" data-end=\"1433\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1449\"\u003eAroma notes:\u003c\/strong\u003e Wet soil, petrichor, dusty clay, mineral cement, rain-soaked earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1518\" data-end=\"1536\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1538\" data-end=\"2438\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1549\"\u003eWeight:\u003c\/strong\u003e 3 cakes (up to approx. 115g total)\u003cbr data-start=\"1584\" data-end=\"1587\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1597\"\u003eShape:\u003c\/strong\u003e Small cube-like cake forms\u003cbr data-start=\"1624\" data-end=\"1627\"\u003e\u003cstrong data-start=\"1627\" data-end=\"1638\"\u003eColour:\u003c\/strong\u003e Natural grey tones with earthy variation\u003cbr data-start=\"1679\" data-end=\"1682\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e Blend of full-roasted Nakumatt, half-roasted Nakumatt, red Nakumatt, butter grey clay, dry fruit clay, diamond clay, almond clay, and other natural Indian grey clays (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1918\" data-end=\"1921\"\u003e\u003cstrong data-start=\"1921\" data-end=\"1932\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"1949\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1952\" data-end=\"1981\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s long-standing mitti khana traditions, Mud Cakes draw inspiration from the cultural practice of consuming naturally sourced earth clays. Nakumatt varieties are traditionally valued for their smooth finish, grounding aroma, and balanced mineral texture. This blend combines multiple classic Indian clay styles into a softer, modern sensory experience centred around earthy calmness and smooth breakdowns.\u003cbr data-start=\"2402\" data-end=\"2405\"\u003e\u003cstrong data-start=\"2405\" data-end=\"2421\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2440\" data-end=\"2453\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2455\" data-end=\"2838\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890768216391,"sku":"0405030311","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3498d1ad-18c1-4ff2-b91e-9f7b5a972f07.png?v=1754914573"},{"product_id":"nakumatt-cakes-100g","title":"Nakumatt Cakes (100g) - Edible clay treats for Pica","description":"\u003cp data-end=\"21\" data-start=\"0\"\u003e\u003cstrong data-end=\"21\" data-start=\"0\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"21\" data-start=\"0\"\u003eNakumatt Cakes are compact, slab-like chunks made from a rich blend of roasted Nakumatt clays and butter grey. These earthy clay “cake” pieces are designed for clay lovers who crave depth of flavour and a satisfying texture. Each chunk is firm but crumbles easily upon bite, releasing soft, powdery crumbs with a clean, slightly smoky aftertaste. The profile is deeply grounded — think underground earth, basement cement tones, and whispery slate notes, all rounded out by a subtle roasted finish. Smooth, non-sticky, and highly snackable, these cake-style slabs melt down beautifully for those who enjoy softer clay textures without sacrificing crunch.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"745\" data-start=\"694\"\u003e\n\u003cstrong data-end=\"703\" data-start=\"694\"\u003eSize: \u003c\/strong\u003eEach piece varies, approximately 3–5 cm\u003c\/li\u003e\n\u003cli data-end=\"765\" data-start=\"747\"\u003e\n\u003cstrong data-end=\"758\" data-start=\"747\"\u003eWeight: \u003c\/strong\u003eApprox. 100g\u003c\/li\u003e\n\u003cli data-end=\"812\" data-start=\"767\"\u003e\n\u003cstrong data-end=\"777\" data-start=\"767\"\u003eShape: \u003c\/strong\u003eChunky square slab or cake-style pieces\u003c\/li\u003e\n\u003cli data-end=\"880\" data-start=\"814\"\u003e\n\u003cstrong data-end=\"825\" data-start=\"814\"\u003eColour: \u003c\/strong\u003eMuted greys and taupes from mixed Nakumatt varieties\u003c\/li\u003e\n\u003cli data-end=\"959\" data-start=\"882\"\u003e\n\u003cstrong data-end=\"894\" data-start=\"882\"\u003eTexture: \u003c\/strong\u003eFirm outer shell with a soft, crumbly interior; powdery finish\u003c\/li\u003e\n\u003cli data-end=\"1022\" data-start=\"961\"\u003e\n\u003cstrong data-end=\"979\" data-start=\"961\"\u003eCrunch Factor: \u003c\/strong\u003e3 – Medium crunch with gentle resistance\u003c\/li\u003e\n\u003cli data-end=\"1123\" data-start=\"1024\"\u003e\n\u003cstrong data-end=\"1042\" data-start=\"1024\"\u003eTaste Profile: \u003c\/strong\u003eCementy, earthy, with basement-like notes, hints of slate, and light smokiness\u003c\/li\u003e\n\u003cli data-end=\"1196\" data-start=\"1125\"\u003e\n\u003cstrong data-end=\"1141\" data-start=\"1125\"\u003eIngredients: \u003c\/strong\u003eCakes made of all nakumatts powder and butter grey roasted to give that extra earthiness.\u003c\/li\u003e\n\u003cli data-end=\"1228\" data-start=\"1198\"\u003e\n\u003cstrong data-end=\"1220\" data-start=\"1198\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1598\" data-start=\"1230\"\u003e\n\u003cstrong data-end=\"1259\" data-start=\"1230\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1262\" data-start=\"1259\"\u003eHand-shaped using a variety of regional Nakumatt clays, these cake-style chunks pay homage to the Indian tradition of consuming mineral-rich earth for its unique texture and flavour. Roasted for added depth, they bring together classic tones of Nakumatt with a smooth, easy-to-chew structure ideal for connoisseurs of subtle earthiness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890775228743,"sku":"050220","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_05d335e1-3dec-4556-b0dc-44b3d167bbd3.png?v=1755010724"},{"product_id":"pink-laddoo-balls-75g","title":"Pink Ladoo Balls  - Earthy Indian clay treats","description":"\u003cp data-start=\"23\" data-end=\"670\"\u003ePink Laddoo Balls are soft-crunch shaped into charming round balls and tinted with a natural pink hue. These treats offer a fresh, earthy experience with a delicate floral-berry aroma layered over a classic red dirt flavour. Made in the traditional \"laddoo\" style from fine Indian clays, they deliver a medium-hard bite that crumbles into a powdery, sand-like texture—gentle on the teeth, but full of flavour. Think soft crunches that melt with chewable grit, zero stickiness, and a clean, red Nakumatt-inspired finish. A unique and beautifully balanced treat for fans of subtly sweet, floral-forward earthiness.\u003c\/p\u003e\n\u003cp data-start=\"677\" data-end=\"722\"\u003e\u003cstrong data-start=\"677\" data-end=\"686\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"686\" data-end=\"689\"\u003eVaries, approximately 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"724\" data-end=\"741\"\u003e\u003cstrong data-start=\"724\" data-end=\"735\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"735\" data-end=\"738\"\u003e6 balls, approx. 130-140g\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"780\"\u003e\u003cstrong data-start=\"743\" data-end=\"753\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"753\" data-end=\"756\"\u003eRound balls\u003c\/p\u003e\n\u003cp data-start=\"782\" data-end=\"813\"\u003e\u003cstrong data-start=\"782\" data-end=\"793\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"793\" data-end=\"796\"\u003eNatural soft pink\u003c\/p\u003e\n\u003cp data-start=\"815\" data-end=\"889\"\u003e\u003cstrong data-start=\"815\" data-end=\"827\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"827\" data-end=\"830\"\u003eFirm exterior with a soft crumble inside; fine sandy finish\u003c\/p\u003e\n\u003cp data-start=\"891\" data-end=\"950\"\u003e\u003cstrong data-start=\"891\" data-end=\"909\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"909\" data-end=\"912\"\u003e3 – Soft crunch with melt-away texture\u003c\/p\u003e\n\u003cp data-start=\"952\" data-end=\"1080\"\u003e\u003cstrong data-start=\"952\" data-end=\"970\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"970\" data-end=\"973\"\u003eFloral-berry clay aroma, red dirt base, fresh and clean with earthy depth; slight chewable grit, not sticky\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1156\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1098\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1098\" data-end=\"1101\"\u003ePink clay blend of Pink and Red Nakumatt as well as Red slate (shale stone)\u003c\/p\u003e\n\u003cp data-start=\"1158\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1158\" data-end=\"1180\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1180\" data-end=\"1183\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1190\" data-end=\"1527\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1190\" data-end=\"1219\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1219\" data-end=\"1222\"\u003eInspired by Indian laddoo sweets, these balls are crafted from naturally tinted pink clays common to South Asian geophagy practices. They combine the mineral-rich essence of traditional red clays with a contemporary twist, offering a floral-fragrant, earth-rich experience that's both nostalgic and novel.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890826707271,"sku":"0405030313","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0baaaf93-6fe0-4242-966f-a3e7fd60876d.png?v=1751988661"},{"product_id":"smoky-burfi","title":"Smoky Burfi - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"23\" data-end=\"677\"\u003eSmoky Burfi is a melt-in-your-mouth clay treat inspired by traditional Indian barfi sweets, reimagined for earth lovers. These soft, barfi-style chunks offer a luxurious blend of smokiness and deep earthy tones, with subtle hints of gasoline and damp mineral-rich soil. This batch delivers the \u003cem data-start=\"352\" data-end=\"361\"\u003eperfect\u003c\/em\u003e smoke-to-earth ratio—smooth, mellow, and powdery without grit or stickiness. The texture begins soft and quickly dissolves into a fine, sand-like paste that’s easy on the teeth and utterly satisfying. A must-try for fans of mellow crunches and smoky profiles. These are in high demand—grab them before they’re gone.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"724\"\u003e\u003cstrong data-start=\"684\" data-end=\"693\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"693\" data-end=\"696\"\u003eVaries, approximately 3–5 cm\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"744\"\u003e\u003cstrong data-start=\"726\" data-end=\"737\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"737\" data-end=\"740\"\u003eApprox 100g\u003c\/p\u003e\n\u003cp data-start=\"746\" data-end=\"787\"\u003e\u003cstrong data-start=\"746\" data-end=\"756\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"756\" data-end=\"759\"\u003eIrregular barfi-shaped (Rhombus) chunks\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"838\"\u003e\u003cstrong data-start=\"789\" data-end=\"800\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"800\" data-end=\"803\"\u003eEarthy greys with natural variation\u003c\/p\u003e\n\u003cp data-start=\"840\" data-end=\"916\"\u003e\u003cstrong data-start=\"840\" data-end=\"852\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eSoft on bite, melts to fine powder; smooth and slightly sandy\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"965\"\u003e\u003cstrong data-start=\"918\" data-end=\"936\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"936\" data-end=\"939\"\u003e2 – Soft with mild crumble\u003c\/p\u003e\n\u003cp data-start=\"967\" data-end=\"1091\"\u003e\u003cstrong data-start=\"967\" data-end=\"985\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"985\" data-end=\"988\"\u003eDeep earthy base, smokey overtones, faint gasoline-like minerality; powdery, no grit, very slight stick\u003c\/p\u003e\n\u003cp data-start=\"1093\" data-end=\"1133\"\u003e\u003cstrong data-start=\"1093\" data-end=\"1109\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1109\" data-end=\"1112\"\u003eSmoky grey clay blend\u003c\/p\u003e\n\u003cp data-start=\"1093\" data-end=\"1133\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1157\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1157\" data-end=\"1160\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1135\" data-end=\"1165\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1157\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1157\" data-end=\"1160\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1509\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1167\" data-end=\"1196\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003eInspired by South Asian barfi confections, Smoky Burfi (Pronounced Burr-Fee) captures the sensory essence of fire-roasted clays, rain-damp earth, and sun-baked dust. This treat reflects traditional geophagic practices in India, combining artisanal claycraft with naturally smoky, mineral-rich tones for a truly nostalgic experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890977669447,"sku":"050208","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6b90e232-7ef8-458f-83c4-59b309904a3d.png?v=1751972960"},{"product_id":"black-candy-cracker-cookies-95g","title":"Black Candy Cracker Cookies  - Clay treats for Pica\/Geophagia","description":"\u003cp data-end=\"628\" data-start=\"57\"\u003eBlack Candy Cracker Cookies are a striking cookie-style clay treat made from a bold blend of dryfruit clay, magmitti, and Blackhall dust. Each cookie features a distinctive cracked glaze and is packed with tiny crunchy crumbs throughout — enhancing both texture and flavour as you chew. With a dark, rich appearance and a satisfying crumble, these cookies offer a deeply earthy, cement-like taste with smoky undertones and hints of petrichor. They start with a firm bite and soften into a dusty, melt-away experience, perfect for clay lovers who enjoy texture variation.\u003c\/p\u003e\n\u003cp data-end=\"683\" data-start=\"630\"\u003e\u003cstrong data-end=\"639\" data-start=\"630\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"642\" data-start=\"639\"\u003eWill vary, approximately 3–5 cm per piece\u003c\/p\u003e\n\u003cp data-end=\"711\" data-start=\"685\"\u003e\u003cstrong data-end=\"696\" data-start=\"685\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"699\" data-start=\"696\"\u003eSelect from Weights\u003c\/p\u003e\n\u003cp data-end=\"743\" data-start=\"713\"\u003e\u003cstrong data-end=\"723\" data-start=\"713\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"726\" data-start=\"723\"\u003eCan vary although current batch is rectangular cookie \u003c\/p\u003e\n\u003cp data-end=\"792\" data-start=\"745\"\u003e\u003cstrong data-end=\"756\" data-start=\"745\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"759\" data-start=\"756\"\u003eDeep black with a cracked surface\u003c\/p\u003e\n\u003cp data-end=\"877\" data-start=\"794\"\u003e\u003cstrong data-end=\"806\" data-start=\"794\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"809\" data-start=\"806\"\u003eCrumbly with a crackled crust; contains tiny crumbs for added crunch\u003c\/p\u003e\n\u003cp data-end=\"949\" data-start=\"879\"\u003e\u003cstrong data-end=\"897\" data-start=\"879\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"900\" data-start=\"897\"\u003e3 – Firm bite with consistent crumbles throughout\u003c\/p\u003e\n\u003cp data-end=\"1078\" data-start=\"951\"\u003e\u003cstrong data-end=\"969\" data-start=\"951\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"972\" data-start=\"969\"\u003eRich earthy flavour with cementy and smoky tones; rain-on-earth aftertaste with subtle basement-like aroma\u003c\/p\u003e\n\u003cp data-end=\"1183\" data-start=\"1080\"\u003e\u003cstrong data-end=\"1096\" data-start=\"1080\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1099\" data-start=\"1096\"\u003eClay blend made from Blackhall, magmitti, dry fruit clay dust, and crumb inclusions\u003c\/p\u003e\n\u003cp data-end=\"1215\" data-start=\"1185\"\u003e\u003cstrong data-end=\"1207\" data-start=\"1185\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1210\" data-start=\"1207\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1521\" data-start=\"1217\"\u003e\u003cstrong data-end=\"1246\" data-start=\"1217\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1249\" data-start=\"1246\"\u003eInspired by Indian clay cookie and barfi traditions, this version takes on a modern twist with added crumbs for extra crunch. The cracked exterior mimics the dry heat-baked finish of traditional street-side clay treats, delivering an unforgettable earthy-sweet experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"95g","offer_id":53073245897031,"sku":"0405060258","price":5.4,"currency_code":"GBP","in_stock":true},{"title":"200g","offer_id":53073245929799,"sku":"0405060259","price":11.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b47bd66f-244e-4b80-bbc2-d4a65f5ae915.png?v=1756471316"},{"product_id":"red-smoke-cookies-100g","title":"Red Smoke Cookies - Clay treats for Pica\/Geophagia","description":"\u003ch2 data-end=\"164\" data-start=\"139\" data-section-id=\"bu2n0t\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"162\" data-start=\"142\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"578\" data-start=\"165\"\u003eRed Smoke Cookies are a bold, fire-kissed blend of some of India’s most iconic clays — Dryfruit, Magmitti, Half Roasted Nakumatt, and rich Red Khadi — layered into rustic cookie-style pieces that deliver depth, intensity, and pure earthy satisfaction. Each piece is crafted with alternating Black Candy and Red Candy layers, creating a visually striking and flavour-packed experience that unfolds with every bite.\u003c\/p\u003e\n\u003ch2 data-end=\"605\" data-start=\"580\" data-section-id=\"twzl99\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"603\" data-start=\"583\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"928\" data-start=\"606\"\u003eThese cookies offer a medium-hard bite that breaks down into a crumbly, dusty consistency. The black layers bring a gentle snap, while the red layers soften quickly, creating a balanced texture that feels smooth rather than gritty. Expect a clean, powdery finish with no stickiness — just a satisfying, controlled crumble.\u003c\/p\u003e\n\u003ch2 data-end=\"952\" data-start=\"930\" data-section-id=\"emdpes\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"950\" data-start=\"933\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1263\" data-start=\"953\"\u003eDeep, smoky, and mineral-rich, Red Smoke Cookies lean heavily into charcoal, ash, and metallic clay notes. There’s a distinct petrol-like undertone paired with the unmistakable scent of red topsoil and rain hitting hot ground. The flavour is bold but rounded, offering both roasted intensity and earthy warmth.\u003c\/p\u003e\n\u003ch2 data-end=\"1289\" data-start=\"1265\" data-section-id=\"1n5hhv0\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1287\" data-start=\"1268\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1619\" data-start=\"1290\"\u003eThis is a full-bodied clay experience — layered, expressive, and deeply grounding. The contrast between smoky black and velvety red clays keeps each bite interesting, making it a favourite for those who enjoy complex flavour profiles and a medium crunch. It’s rich without being overwhelming, and smooth without losing character.\u003c\/p\u003e\n\u003cp data-end=\"1842\" data-start=\"1621\"\u003eFor those who enjoy this smoky, fire-roasted profile, \u003ca href=\"https:\/\/www.earthycrunch.co.uk\/products\/red-nak-and-dryfruit-pucks-x2-edible-clay-treats-for-pica?variant=52445886841159\"\u003eEmber Pucks \u003c\/a\u003emake an excellent alternative. They offer a similarly bold and roasted clay experience, with their own take on deep earthy intensity and satisfying crunch.\u003c\/p\u003e\n\u003ch2 data-end=\"1865\" data-start=\"1844\" data-section-id=\"1bqk1w5\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1863\" data-start=\"1847\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2151\" data-start=\"1866\"\u003e\n\u003cli data-end=\"1920\" data-start=\"1866\" data-section-id=\"1mh29x6\"\u003eLayered Black Candy and Red Candy clay composition\u003c\/li\u003e\n\u003cli data-end=\"1969\" data-start=\"1921\" data-section-id=\"1vm6t3f\"\u003eMedium crunch with smooth, crumbly breakdown\u003c\/li\u003e\n\u003cli data-end=\"2020\" data-start=\"1970\" data-section-id=\"1r2yp13\"\u003eSmoky, metallic, and petrol-like flavour notes\u003c\/li\u003e\n\u003cli data-end=\"2051\" data-start=\"2021\" data-section-id=\"145l6kg\"\u003eNo stickiness or gumminess\u003c\/li\u003e\n\u003cli data-end=\"2102\" data-start=\"2052\" data-section-id=\"i9jr5q\"\u003eHandmade, rustic shapes with natural variation\u003c\/li\u003e\n\u003cli data-end=\"2151\" data-start=\"2103\" data-section-id=\"18gfy0d\"\u003eInspired by traditional Indian roasted clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"2177\" data-start=\"2153\" data-section-id=\"1a8jdcc\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"2175\" data-start=\"2156\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"3078\" data-start=\"2178\"\u003e\n\u003cli data-end=\"2279\" data-start=\"2178\" data-section-id=\"1l327dm\"\u003e\n\u003cstrong data-end=\"2189\" data-start=\"2180\"\u003eSize:\u003c\/strong\u003e Small round, square, or rectangular cookie shapes (handmade; slight variation expected)\u003c\/li\u003e\n\u003cli data-end=\"2319\" data-start=\"2280\" data-section-id=\"1pirild\"\u003e\n\u003cstrong data-end=\"2293\" data-start=\"2282\"\u003eWeight:\u003c\/strong\u003e Approx. 100g per packet\u003c\/li\u003e\n\u003cli data-end=\"2380\" data-start=\"2320\" data-section-id=\"19l436l\"\u003e\n\u003cstrong data-end=\"2332\" data-start=\"2322\"\u003eShape:\u003c\/strong\u003e Layered rounds, squares, or rectangular pucks\u003c\/li\u003e\n\u003cli data-end=\"2447\" data-start=\"2381\" data-section-id=\"e6upox\"\u003e\n\u003cstrong data-end=\"2394\" data-start=\"2383\"\u003eColour:\u003c\/strong\u003e Deep reds with blackish-brown and slate-grey tones\u003c\/li\u003e\n\u003cli data-end=\"2518\" data-start=\"2448\" data-section-id=\"4y9hwf\"\u003e\n\u003cstrong data-end=\"2462\" data-start=\"2450\"\u003eTexture:\u003c\/strong\u003e Medium hard; crumbly and dusty with slight grittiness\u003c\/li\u003e\n\u003cli data-end=\"2582\" data-start=\"2519\" data-section-id=\"y3r6d1\"\u003e\n\u003cstrong data-end=\"2539\" data-start=\"2521\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – medium crunch, satisfying and earthy\u003c\/li\u003e\n\u003cli data-end=\"2686\" data-start=\"2583\" data-section-id=\"1vhs1d4\"\u003e\n\u003cstrong data-end=\"2603\" data-start=\"2585\"\u003eTaste Profile:\u003c\/strong\u003e Smoky, charcoal, metallic notes with petrol undertone and red topsoil earthiness\u003c\/li\u003e\n\u003cli data-end=\"2780\" data-start=\"2687\" data-section-id=\"18ldr2c\"\u003e\n\u003cstrong data-end=\"2705\" data-start=\"2689\"\u003eIngredients:\u003c\/strong\u003e Powdered Dryfruit Clay, Half Roasted Nakumatt, Red Khadi, Red Slate Dust\u003c\/li\u003e\n\u003cli data-end=\"2813\" data-start=\"2781\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2805\" data-start=\"2783\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2846\" data-start=\"2814\" data-section-id=\"xjc1fe\"\u003e\n\u003cstrong data-end=\"2827\" data-start=\"2816\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/li\u003e\n\u003cli data-end=\"3078\" data-start=\"2847\" data-section-id=\"cp8rvd\"\u003e\n\u003cstrong data-end=\"2878\" data-start=\"2849\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by the roasted and mineral-rich clays of Northern India, particularly Red Khadi and Nakumatt, which are traditionally valued for their depth of flavour, earthy aroma, and satisfying texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"3099\" data-start=\"3080\" data-section-id=\"1ll5bmu\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"3097\" data-start=\"3083\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-end=\"3445\" data-start=\"3100\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51893540585799,"sku":"0405060284","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_ef05b23f-fac9-4363-a1df-02a562b15ad4.png?v=1751991007"},{"product_id":"red-nakumatt-cracker-cookies","title":"Red Nakumatt Cracker Cookies - Iron-rich indian edible clay treats","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt Cracker Cookies are handcrafted Indian clay treats made from fine Red Nakumatt clay and speckled with tiny Dryfruit clay crumbs. These rectangular cookie bars combine a crisp, cracker-like shell with a firm, mineral-rich centre, creating a satisfying crunch that gradually melts into a smooth, powdery finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRich in earthy character, each bite delivers the distinctive flavour profile that has made Red Nakumatt so popular among clay enthusiasts. Expect notes of clay pottery, wet soil, fired brick, iron-rich minerals, and subtle smoky undertones, all layered with the unmistakable petrichor aroma of rain falling on warm red earth. The crackled surface adds extra texture and visual appeal, while the Dryfruit inclusions contribute subtle roasted depth throughout.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInspired by traditional Indian clay preparations, these cookies offer a bold, crunchy experience that balances texture, aroma, and mineral richness in every bite.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp cracker-like shell with a firm centre and smooth powdery melt\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red earth, clay pottery, wet soil, burnt brick, iron minerals, subtle smoky notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red clay lovers, crunchy texture seekers, and fans of mineral-rich roasted clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, flavour-packed crunch that transitions into a smooth earthy melt with classic Red Nakumatt character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich earthy paste while retaining its mineral depth\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, fired clay, wet soil, baked terracotta, iron-rich earth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rectangular cookie bars\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Reddish-grey to taupe with natural crackled surfaces\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt Clay, Dryfruit Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hari\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt is sourced from India's mineral-rich clay regions and is traditionally valued for its deep earthy flavour, distinctive terracotta colouring, and satisfying crunch. The addition of Dryfruit clay contributes subtle roasted notes that complement the bold mineral profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"85g","offer_id":53298630263111,"sku":"0405060279","price":5.09,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53298634654023,"sku":"04050602792","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"130g","offer_id":53298634686791,"sku":"04050602793","price":7.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5a49f3b4-1141-46c7-8579-3286aedce5b9.png?v=1751996619"},{"product_id":"punjabi-ki-mitti-350g","title":"Punjabi Ki Mitti Biscuits – Creamy Earthy Indian Terracotta Biscuits","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"111\" data-end=\"126\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"128\" data-end=\"949\"\u003e\u003cstrong data-start=\"128\" data-end=\"140\"\u003eTexture:\u003c\/strong\u003e Smooth, dense bite that gently softens into a creamy, melt-in-the-mouth clay finish\u003cbr data-start=\"224\" data-end=\"227\"\u003e\u003cstrong data-start=\"227\" data-end=\"245\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"261\" data-end=\"264\"\u003e\u003cstrong data-start=\"264\" data-end=\"274\"\u003eTaste:\u003c\/strong\u003e Rich fertile red-soil base with soft riverbank clay notes, muted metallic earthiness, and light warm nuttiness\u003cbr data-start=\"385\" data-end=\"388\"\u003e\u003cstrong data-start=\"388\" data-end=\"400\"\u003eSensory:\u003c\/strong\u003e Damp petrichor aroma with smooth clay warmth and a slow, creamy melt progression\u003cbr data-start=\"481\" data-end=\"484\"\u003e\u003cstrong data-start=\"484\" data-end=\"495\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Punjab region\u003cbr data-start=\"521\" data-end=\"524\"\u003e\u003cstrong data-start=\"524\" data-end=\"533\"\u003eUses:\u003c\/strong\u003e Ideal for beginners exploring terracotta clay textures and those transitioning from harder clay forms\u003cbr data-start=\"635\" data-end=\"638\"\u003e\u003cstrong data-start=\"638\" data-end=\"658\"\u003eClay Experience:\u003c\/strong\u003e Best suited for beginners and early-stage clay enthusiasts. Gentle, approachable, and forgiving in texture, offering a smooth introduction to terracotta without the intensity of dense or gritty clays. A great step beyond raw clay chunks or clay pots, with a softer, more comforting profile.\u003c\/p\u003e\n\u003chr data-start=\"951\" data-end=\"954\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"956\" data-end=\"975\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"977\" data-end=\"1301\"\u003ePunjabi Ki Mitti Biscuits are a softer, more approachable interpretation of traditional Punjabi earth clay, inspired by the rich soils of Northern India. Crafted from natural red earth and terracotta clay, these biscuit-style pieces retain their cultural grounding while offering a far smoother, creamier sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1593\"\u003eUnlike more rugged clay forms, this variation is designed to be gentle and beginner-friendly. It introduces the essence of “Punjab’s Earth” in a softened format, making it ideal for those who are curious about terracotta textures but not yet ready for denser, more intense clay experiences.\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1853\"\u003eThe flavour profile is warm and earthy, centred around fertile soil tones, softened riverbank clay, and subtle metallic undertones. A faint nuttiness from traditional roasting methods adds depth without overpowering the smooth, rounded character of the clay.\u003c\/p\u003e\n\u003chr data-start=\"1855\" data-end=\"1858\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1860\" data-end=\"1879\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1881\" data-end=\"2129\"\u003eThe texture begins with a soft, dense bite that yields easily under pressure, requiring minimal effort compared to more granular or gritty clays. Instead of breaking into coarse fragments, it gradually transitions into a smooth, creamy consistency.\u003c\/p\u003e\n\u003cp data-start=\"2131\" data-end=\"2325\"\u003eAs chewing continues, the clay softens further, almost melting into a velvety paste-like finish. There is little to no grit, making the experience exceptionally smooth and consistent throughout.\u003c\/p\u003e\n\u003cp data-start=\"2327\" data-end=\"2541\"\u003eThis gentle breakdown makes it especially suitable for those new to terracotta textures, offering a controlled and comforting transition from solid bite to creamy melt without harsh resistance or sharp granularity.\u003c\/p\u003e\n\u003chr data-start=\"2543\" data-end=\"2546\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2548\" data-end=\"2564\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2566\" data-end=\"2800\"\u003eThe taste opens with soft red-soil warmth, immediately grounded in earthy clay notes that are mellow rather than intense. Riverbank clay undertones provide a natural freshness, while faint metallic hints sit quietly in the background.\u003c\/p\u003e\n\u003cp data-start=\"2802\" data-end=\"3036\"\u003eAs the texture softens, the flavour becomes creamier and more rounded, with damp earth tones blending into a smooth, almost milky clay finish. Subtle roasted nuttiness adds warmth and familiarity without overpowering the base profile.\u003c\/p\u003e\n\u003cp data-start=\"3038\" data-end=\"3215\"\u003eThe aroma is gently petrichor-led, evoking light rainfall over warm soil rather than heavy or stormy earth scents. The overall experience is soft, calming, and deeply grounding.\u003c\/p\u003e\n\u003chr data-start=\"3217\" data-end=\"3220\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3222\" data-end=\"3244\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3246\" data-end=\"3865\"\u003e\u003cstrong data-start=\"3246\" data-end=\"3257\"\u003eWeight:\u003c\/strong\u003e Variable selection\u003cbr data-start=\"3299\" data-end=\"3302\"\u003e\u003cstrong data-start=\"3302\" data-end=\"3312\"\u003eShape:\u003c\/strong\u003e Irregular biscuit-style clay pieces\u003cbr data-start=\"3348\" data-end=\"3351\"\u003e\u003cstrong data-start=\"3351\" data-end=\"3362\"\u003eColour:\u003c\/strong\u003e Warm terracotta reds, soft browns, and muted earthy oranges\u003cbr data-start=\"3422\" data-end=\"3425\"\u003e\u003cstrong data-start=\"3425\" data-end=\"3441\"\u003eIngredients:\u003c\/strong\u003e Natural Indian red clay and terracotta clay\u003cbr data-start=\"3485\" data-end=\"3488\"\u003e\u003cstrong data-start=\"3488\" data-end=\"3499\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3516\" data-end=\"3519\"\u003e\u003cstrong data-start=\"3519\" data-end=\"3548\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Punjab’s fertile soil traditions, Punjabi Ki Mitti reflects a cultural connection to the land, reinterpreted here in a softer, beginner-friendly format. It introduces the essence of regional earth clays in a smooth, approachable way, offering a gentle entry point into terracotta-based sensory experiences.\u003c\/p\u003e\n\u003chr data-start=\"3867\" data-end=\"3870\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3872\" data-end=\"3885\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3887\" data-end=\"4270\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53870139081031,"sku":"04050800341","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52727493165383,"sku":"04050800342","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53057529512263,"sku":"04050800343","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_65c96320-f562-42e9-9f68-d4b31c271faf.png?v=1751996942"},{"product_id":"smoky-sticks-rose-clay","title":"Rose Clay's Smoky Sticks - Indian lightly smoky clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"62\" data-end=\"84\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"85\" data-end=\"418\"\u003eSmoky Sticks are thick, hand-shaped clay sticks crafted from a layered blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, and Fully Roasted clays. This creates a complex, smoky-earth profile with a firm, crisp bite and a gritty, mineral finish.\u003c\/p\u003e\n\u003cp data-start=\"420\" data-end=\"779\"\u003eEach stick measures roughly 4–6 cm and delivers a structured crunch that is satisfying without being overpowering. Expect soft, delicate crumbs that break cleanly rather than sticking, alongside deep incense-like undertones, petrichor, and subtle smoky-dust notes. When dampened, they develop a strong rain-on-earth aroma with intensified earthy-cement depth.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"892\"\u003eThere are two distinct batch styles available, each offering a different interpretation of the same smoky base.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"899\" data-end=\"921\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"922\" data-end=\"1122\"\u003eFirm, crisp exterior with a gritty inner crumble.\u003cbr data-start=\"971\" data-end=\"974\"\u003eRose Clay batch: slightly crumbly with soft grit inclusions.\u003cbr data-start=\"1034\" data-end=\"1037\"\u003eClays All Around batch: compact, dense, and crumb-free.\u003cbr data-start=\"1092\" data-end=\"1095\"\u003eCrunch level: medium (3\/5).\u003c\/p\u003e\n\u003chr data-start=\"1124\" data-end=\"1127\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1129\" data-end=\"1148\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1417\"\u003eDeep smoky earthiness with roasted clay tones.\u003cbr data-start=\"1195\" data-end=\"1198\"\u003eNotes of incense, petrichor, damp soil, cement dust, and faint petrol-like minerality.\u003cbr data-start=\"1284\" data-end=\"1287\"\u003eRose Clay batch leans more cement-forward and aromatic, while Clays All Around is heavier, smokier, and more roasted in character.\u003c\/p\u003e\n\u003chr data-start=\"1419\" data-end=\"1422\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1424\" data-end=\"1445\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1446\" data-end=\"1824\"\u003eA layered, slow-unfolding sensory experience built around roasted Nakumatt variations. The smoky profile evolves from dry incense-like edges into richer earthy tones with every bite. Rose Clay batches feel more textured and rustic, while Clays All Around offers a denser, more uniform smoky hit. Ideal for those who enjoy complex, evolving clay profiles with depth and contrast.\u003c\/p\u003e\n\u003chr data-start=\"1826\" data-end=\"1829\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"1831\" data-end=\"1849\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1850\" data-end=\"2115\"\u003e\n\u003cli data-section-id=\"aeaznz\" data-start=\"1850\" data-end=\"1913\"\u003eTwo distinct batch styles for different texture preferences\u003c\/li\u003e\n\u003cli data-section-id=\"s0mm7h\" data-start=\"1914\" data-end=\"1976\"\u003eSmoky, roasted clay blend with layered flavour development\u003c\/li\u003e\n\u003cli data-section-id=\"1eh1q4g\" data-start=\"1977\" data-end=\"2020\"\u003eFirm stick form (approx. 4–6 cm length)\u003c\/li\u003e\n\u003cli data-section-id=\"6hhpx5\" data-start=\"2021\" data-end=\"2066\"\u003eMedium crunch with varying crumb profiles\u003c\/li\u003e\n\u003cli data-section-id=\"17luv1u\" data-start=\"2067\" data-end=\"2115\"\u003eSuitable for slow, mindful sensory enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2117\" data-end=\"2120\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2122\" data-end=\"2143\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2144\" data-end=\"3038\"\u003e\n\u003cli data-section-id=\"9ni9aw\" data-start=\"2144\" data-end=\"2185\"\u003e\n\u003cstrong data-start=\"2146\" data-end=\"2155\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-section-id=\"16ugmrr\" data-start=\"2186\" data-end=\"2257\"\u003e\n\u003cstrong data-start=\"2188\" data-end=\"2199\"\u003eWeight:\u003c\/strong\u003e 100g, 150g, 250g\u003c\/li\u003e\n\u003cli data-section-id=\"18xfe7\" data-start=\"2258\" data-end=\"2321\"\u003e\n\u003cstrong data-start=\"2260\" data-end=\"2270\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round depending on batch)\u003c\/li\u003e\n\u003cli data-section-id=\"ao8tdc\" data-start=\"2322\" data-end=\"2373\"\u003e\n\u003cstrong data-start=\"2324\" data-end=\"2335\"\u003eColour:\u003c\/strong\u003e smoky greys with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"1d4yg6c\" data-start=\"2374\" data-end=\"2448\"\u003e\n\u003cstrong data-start=\"2376\" data-end=\"2388\"\u003eTexture:\u003c\/strong\u003e firm, crisp; either lightly crumbed or compact and smooth\u003c\/li\u003e\n\u003cli data-section-id=\"1et7e1u\" data-start=\"2449\" data-end=\"2489\"\u003e\n\u003cstrong data-start=\"2451\" data-end=\"2469\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"o55kk9\" data-start=\"2490\" data-end=\"2575\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2510\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, petrichor, incense, cement, subtle petrol notes\u003c\/li\u003e\n\u003cli data-section-id=\"z39bun\" data-start=\"2576\" data-end=\"2710\"\u003e\n\u003cstrong data-start=\"2578\" data-end=\"2594\"\u003eIngredients:\u003c\/strong\u003e blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, with optional dryfruit and magmitti inclusions\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2711\" data-end=\"2743\"\u003e\n\u003cstrong data-start=\"2713\" data-end=\"2735\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2744\" data-end=\"2769\"\u003e\n\u003cstrong data-start=\"2746\" data-end=\"2757\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"ktxdjd\" data-start=\"2770\" data-end=\"3038\"\u003e\n\u003cstrong data-start=\"2772\" data-end=\"2801\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian roasted and smoky clay traditions, combining multiple roast levels of Nakumatt and regional clays to create varied intensity profiles ranging from crumbly, cement-forward sticks to dense, heavily roasted smoky forms\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53657543278919,"sku":"04050901721","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":52396319342919,"sku":"040509017212","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52396319310151,"sku":"040509017213","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_eebde2c2-1b49-46f3-94d3-e9efdbd1d0c4.png?v=1758992121"},{"product_id":"white-slate-pencils-indian-edible-shale-stone-sticks","title":"White Slate Pencils – Chalky Edible Indian Shale Stone Sticks","description":"\u003carticle class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-106\" data-scroll-anchor=\"true\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"relative flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"c87f9c8c-1647-4a72-96a6-74db51f7070a\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light\"\u003e\n\u003ch2 data-end=\"82\" data-start=\"68\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"987\" data-start=\"84\"\u003eWhite Slate Pencils are natural Indian shale stone clay sticks known for their crisp layered crunch and clean chalky mineral profile. These thick pencil-shaped rods deliver a satisfying sensory experience with notes of fresh chalk dust, rain-touched stone, soft white minerals, and gentle earthy undertones, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth powdery finish with a distinctive layered shale character appreciated within geophagia and texture-focused communities. Traditionally associated with South Asian slate pencil traditions, these shale sticks are valued for their grounding texture, authentic crunchy bite, and nostalgic sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-end=\"1004\" data-start=\"989\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1612\" data-start=\"1006\"\u003e\u003cstrong data-end=\"1018\" data-start=\"1006\"\u003eTexture:\u003c\/strong\u003e Firm layered crunch with smooth powdery breakdown\u003cbr data-end=\"1071\" data-start=\"1068\"\u003e\u003cstrong data-end=\"1081\" data-start=\"1071\"\u003eTaste:\u003c\/strong\u003e Clean chalky minerals with light earthy stone notes\u003cbr data-end=\"1136\" data-start=\"1133\"\u003e\u003cstrong data-end=\"1154\" data-start=\"1136\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-end=\"1168\" data-start=\"1165\"\u003e\u003cstrong data-end=\"1179\" data-start=\"1168\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-end=\"1193\" data-start=\"1190\"\u003e\u003cstrong data-end=\"1206\" data-start=\"1193\"\u003eBest for:\u003c\/strong\u003e Slate pencil lovers, ASMR crunches, beginners, nostalgic chalk texture fans\u003cbr data-end=\"1285\" data-start=\"1282\"\u003e\u003cstrong data-end=\"1305\" data-start=\"1285\"\u003eClay experience:\u003c\/strong\u003e A classic slate pencil experience with crisp shale snaps, layered breaks, and a soft chalky melt that lingers cleanly.\u003cbr data-end=\"1427\" data-start=\"1424\"\u003e\u003cstrong data-end=\"1442\" data-start=\"1427\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-end=\"1456\" data-start=\"1453\"\u003e\u003cstrong data-end=\"1478\" data-start=\"1456\"\u003eHydration texture:\u003c\/strong\u003e Softens into a silky chalky paste with minimal grit\u003cbr data-end=\"1533\" data-start=\"1530\"\u003e\u003cstrong data-end=\"1549\" data-start=\"1533\"\u003eAroma notes:\u003c\/strong\u003e Chalk dust, rain-soaked stone, dry minerals, fresh shale earth\u003c\/p\u003e\n\u003ch2 data-end=\"1632\" data-start=\"1614\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"2186\" data-start=\"1634\"\u003e\u003cstrong data-end=\"1645\" data-start=\"1634\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-end=\"1661\" data-start=\"1658\"\u003e\u003cstrong data-end=\"1671\" data-start=\"1661\"\u003eShape:\u003c\/strong\u003e Straight thick slate pencil sticks\u003cbr data-end=\"1709\" data-start=\"1706\"\u003e\u003cstrong data-end=\"1720\" data-start=\"1709\"\u003eColour:\u003c\/strong\u003e Bright white\u003cbr data-end=\"1736\" data-start=\"1733\"\u003e\u003cstrong data-end=\"1752\" data-start=\"1736\"\u003eIngredients:\u003c\/strong\u003e 100% Natural White Shale Stone Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1845\" data-start=\"1842\"\u003e\u003cstrong data-end=\"1856\" data-start=\"1845\"\u003eVendor:\u003c\/strong\u003e Various\u003cbr data-end=\"1867\" data-start=\"1864\"\u003e\u003cstrong data-end=\"1896\" data-start=\"1867\"\u003eTraditional clay origins:\u003c\/strong\u003e Slate pencils have long been associated with South Asian geophagia traditions. Originally used for writing and educational purposes, these shale stone rods became appreciated for their layered crunch, clean mineral flavour, and nostalgic chalky texture.\u003cbr data-end=\"2153\" data-start=\"2150\"\u003e\u003cstrong data-end=\"2169\" data-start=\"2153\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2201\" data-start=\"2188\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2586\" data-start=\"2203\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003ch2 data-end=\"2603\" data-start=\"2588\" data-section-id=\"zi37p2\"\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g \/ Thick","offer_id":53095435534663,"sku":"0605060270","price":4.5,"currency_code":"GBP","in_stock":false},{"title":"100g \/ Thin","offer_id":53973680783687,"sku":null,"price":4.5,"currency_code":"GBP","in_stock":false},{"title":"250g \/ Thick","offer_id":53095435567431,"sku":"0605060271","price":9.75,"currency_code":"GBP","in_stock":false},{"title":"250g \/ Thin","offer_id":53973680816455,"sku":null,"price":4.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_67196316-281f-4017-95fe-4fc074b3a199.png?v=1751997458"},{"product_id":"terracotta-bricks-250g","title":"Terracotta Bricks - Terracotta Treats for Pica\/ Geophagia","description":"\u003cp data-start=\"27\" data-end=\"652\"\u003eTerracotta Bricks are solid, brick-shaped chunks crafted from traditional Indian terracotta clay, showcasing deep orange and red hues that are characteristic of naturally fired earth. Measuring roughly 4–6 cm, these chunky pieces deliver a firm, dry crunch with a satisfyingly crisp snap. The aroma is unmistakably earthy, layered with burnt clay and subtle asphalt undertones that bloom into a dry-land-after-rain petrichor when moistened. Smoothly rounded and thoughtfully formed, they offer an ASMR-worthy crunch without stickiness, capturing the raw, grounded essence of classic Indian terracotta.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1202\"\u003e\u003cstrong data-start=\"654\" data-end=\"663\"\u003eSize:\u003c\/strong\u003e Varies, approximately 4–6 cm per brick\u003cbr data-start=\"702\" data-end=\"705\"\u003e\u003cstrong data-start=\"705\" data-end=\"716\"\u003eWeight:\u003c\/strong\u003e Approx. 250 g\u003cbr data-start=\"730\" data-end=\"733\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"733\" data-end=\"743\"\u003eShape:\u003c\/strong\u003e Brick-shaped chunks\u003cbr data-start=\"763\" data-end=\"766\"\u003e\u003cstrong data-start=\"766\" data-end=\"777\"\u003eColour:\u003c\/strong\u003e Deep oranges and rich reds\u003cbr data-start=\"804\" data-end=\"807\"\u003e\u003cstrong data-start=\"807\" data-end=\"819\"\u003eTexture:\u003c\/strong\u003e Hard, gritty, dry, and crispy\u003cbr data-start=\"849\" data-end=\"852\"\u003e\u003cstrong data-start=\"852\" data-end=\"870\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – hard and crunchy, yet breaks down easily into soft bites\u003cbr data-start=\"931\" data-end=\"934\"\u003e\u003cstrong data-start=\"934\" data-end=\"952\"\u003eTaste Profile:\u003c\/strong\u003e Earthy burnt clay with asphalt undertones, subtle topsoil notes, and a strong dry-land aroma when wet\u003cbr data-start=\"1054\" data-end=\"1057\"\u003e\u003cstrong data-start=\"1057\" data-end=\"1073\"\u003eIngredients:\u003c\/strong\u003e Powdered Indian terracotta clay pots blended with multani powder\u003cbr data-start=\"1138\" data-end=\"1141\"\u003e\u003cstrong data-start=\"1141\" data-end=\"1163\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003cbr data-start=\"1169\" data-end=\"1172\"\u003e\u003cstrong data-start=\"1172\" data-end=\"1183\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003c\/p\u003e\n\u003cp data-start=\"1204\" data-end=\"1657\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1204\" data-end=\"1233\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1233\" data-end=\"1236\"\u003eMade from traditional Indian terracotta clays, these bricks reflect a long heritage of fired earth materials used in pottery, vessels, and construction across India. Terracotta has been celebrated for centuries for its durability, mineral richness, and distinctive earthy aroma. Terracotta Bricks honour this tradition, offering a bold, textural clay experience rooted in the unmistakable character of fired Indian earth.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250","offer_id":53057527775559,"sku":"0405030031","price":13.5,"currency_code":"GBP","in_stock":false},{"title":"100","offer_id":53057527808327,"sku":"0405030031","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c2756451-2943-4e20-b809-ee7216263cbf.png?v=1754649334"},{"product_id":"red-nakumatt-bundle","title":"The All 'Red Nakumatt' Bundle - Clay for Pica\/Geophagia","description":"\u003cp data-start=\"0\" data-end=\"21\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"318\"\u003e\u003cstrong data-start=\"23\" data-end=\"46\"\u003eRed Nakumatt Bundle\u003c\/strong\u003e is the ultimate indulgence for lovers of rich, iron-tinted, earthy clays. This thoughtfully curated trio showcases the full spectrum of Red Nakumatt textures and forms—bringing together classic, crunchy chunks, crumbly stick-shaped bites, and crispy, glazed clay cookies.\u003c\/p\u003e\n\u003cp data-start=\"320\" data-end=\"869\"\u003eThe \u003cstrong data-start=\"324\" data-end=\"347\"\u003eRed Nakumatt (350g)\u003c\/strong\u003e serves as the core: a bold, mineral-rich Indian red clay with deep soil tones and a firm, satisfying crunch. Complementing this are \u003cstrong data-start=\"480\" data-end=\"506\"\u003etwo Red Nakumatt sticks (120g)\u003c\/strong\u003e—playful, crumbly stick-shaped pieces that offer a slightly softer chew and a crispy breakdown on the tongue. To round it out, the \u003cstrong data-start=\"638\" data-end=\"676\"\u003eRed Nakumatt Cracker Cookies (90g)\u003c\/strong\u003e bring a snap-crackle element with their grainy, glazed shell and rich, cementy bite. These cookies are layered with tiny crumbs inside that enhance the crunch and flavour from start to finish.\u003c\/p\u003e\n\u003cp data-start=\"871\" data-end=\"1146\"\u003eTogether, this bundle offers a harmonious mix of textures—from dense and gritty to crumbly and crisp—delivering signature red clay notes with hints of pottery dust, wet soil, and burnt brick. A full-bodied, ASMR-friendly experience for serious crunchers and collectors alike.\u003c\/p\u003e\n\u003chr data-start=\"1148\" data-end=\"1151\"\u003e\n\u003cp data-start=\"1153\" data-end=\"1173\"\u003e\u003cstrong data-start=\"1153\" data-end=\"1173\"\u003eBundle Includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1174\" data-end=\"1263\"\u003e\n\u003cli data-start=\"1174\" data-end=\"1202\"\u003e\n\u003cp data-start=\"1176\" data-end=\"1202\"\u003eRed Nakumatt Chunks (350g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1203\" data-end=\"1226\"\u003e\n\u003cp data-start=\"1205\" data-end=\"1226\"\u003eRed Nakumatt Sticks x2 (120g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1227\" data-end=\"1263\"\u003e\n\u003cp data-start=\"1229\" data-end=\"1263\"\u003eRed Nakumatt Cracker Cookies (90g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1265\" data-end=\"1335\"\u003e\u003cstrong data-start=\"1265\" data-end=\"1285\"\u003eTexture Variety:\u003c\/strong\u003e\u003cbr\u003eDense chunks, crumbly sticks, glazed crisp cookies\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1365\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1348\"\u003eColour:\u003c\/strong\u003e\u003cbr\u003eDeep earthy reds\u003c\/p\u003e\n\u003cp data-start=\"1367\" data-end=\"1436\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1385\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr\u003eRanges from 3–5 – medium crumble to extreme crunch\u003c\/p\u003e\n\u003cp data-start=\"1438\" data-end=\"1522\"\u003e\u003cstrong data-start=\"1438\" data-end=\"1456\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr\u003eIron-rich clay, fresh topsoil, cementy depth, pottery-like finish\u003c\/p\u003e\n\u003cp data-start=\"1524\" data-end=\"1564\"\u003e\u003cstrong data-start=\"1524\" data-end=\"1540\"\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eRed Nakumatt clay blend\u003c\/p\u003e\n\u003cp data-start=\"1566\" data-end=\"1594\"\u003e\u003cstrong data-start=\"1566\" data-end=\"1588\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1596\" data-end=\"1895\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1596\" data-end=\"1625\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr\u003eRed Nakumatt clay is a sought-after variety in Indian geophagy traditions, known for its bold earthy flavour, satisfying texture, and its association with grounding mineral elements like iron. This bundle honours those roots, offering a full spectrum of its best forms.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51895932158279,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_a9a92337-cfad-40f3-a45e-dbd2232ed41b.png?v=1752053575"},{"product_id":"extra-large-stash-drawer-set-850g-incudes-9-samples","title":"XL All Indian Clay Experience Drawer Set (900g) - 9 Samples and Stash Box included - Edible clay treats for Pica","description":"\u003cp data-end=\"486\" data-start=\"23\"\u003eThe \u003cstrong data-end=\"66\" data-start=\"27\"\u003eExtra Large Stash Drawer Set (900g)\u003c\/strong\u003e is the ultimate collector’s box for crunch lovers, earthy explorers, and clay connoisseurs. This white plastic drawer system includes \u003cstrong data-end=\"229\" data-start=\"201\"\u003e9 clear pull-out drawers\u003c\/strong\u003e, each filled with a different premium sample—from classic slates and traditional terracotta to smoky treats and crisp cookies. With a total weight of approx. 900g, it’s a generous stash designed to indulge your cravings and elevate your tasting experience.\u003c\/p\u003e\n\u003cp data-end=\"818\" data-start=\"488\"\u003eEach drawer is carefully packed with a hand-selected item from Earthy Crunch UK’s most loved and limited-edition offerings. Expect a broad range of textures, colours, and flavours—everything from soft chalkiness to hard, gritty crunches, and flavour profiles that stretch from clean, fresh clay to smoky, petrol-tinged earthiness.\u003c\/p\u003e\n\u003cp data-end=\"838\" data-start=\"820\"\u003e\u003cstrong data-end=\"838\" data-start=\"820\"\u003eWhat’s Inside \u003c\/strong\u003e(can vary based on treats and clays available at the time but we will include clays, treats and chalks by region so there is an even spread, example below):\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"862\" data-start=\"839\"\u003e\n\u003cp data-end=\"862\" data-start=\"841\"\u003eNakumatt or Raw Clay Chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"890\" data-start=\"863\"\u003e\n\u003cp data-end=\"890\" data-start=\"865\"\u003eWhite, Pink, Black \u0026amp; Red Slate Pieces or Shale Stone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"917\" data-start=\"891\"\u003e\n\u003cp data-end=\"917\" data-start=\"893\"\u003eIndian Terracotta Clay Pot Chips\/ Tumbles\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"967\" data-start=\"942\"\u003e\n\u003cp data-end=\"967\" data-start=\"944\"\u003eIndian Clay or Nakumatt Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1000\" data-start=\"968\"\u003e\n\u003cp data-end=\"1000\" data-start=\"970\"\u003eMexican Terracotta Figurines and Clay Pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1034\" data-start=\"1001\"\u003e\n\u003cp data-end=\"1034\" data-start=\"1003\"\u003eFull-Sized Black Candy or Smoky Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eFull-Sized Grey or Cementy Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eFull-Sized Reds or Browns or Earthy, Top Soil-like Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eChalk Treats or Raw Chalk\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eAfrican, American, European, Chinese and other regional Varieties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1269\" data-start=\"1073\"\u003ePerfect for display, storage, or daily picking, the reusable drawer system lets you keep your stash organised and visible—because let’s be honest, half the fun is admiring it before you crunch it.\u003c\/p\u003e\n\u003chr data-end=\"1274\" data-start=\"1271\"\u003e\n\u003cp data-end=\"1833\" data-start=\"1276\"\u003e\u003cstrong data-end=\"1285\" data-start=\"1276\"\u003eSize:\u003c\/strong\u003e Set of 9 clear drawers in a white plastic casing\u003cbr data-end=\"1337\" data-start=\"1334\"\u003e\u003cstrong data-end=\"1348\" data-start=\"1337\"\u003eWeight: \u003c\/strong\u003eUp to 900g total\u003cbr data-end=\"1370\" data-start=\"1367\"\u003e\u003cstrong data-end=\"1380\" data-start=\"1370\"\u003eShape:\u003c\/strong\u003e Drawer system filled with various clay forms: chunks, bars, sticks, cookies, chips, figurines\u003cbr data-end=\"1477\" data-start=\"1474\"\u003e\u003cstrong data-end=\"1488\" data-start=\"1477\"\u003eColour:\u003c\/strong\u003e Mixed palette of reds, oranges, blacks, greys, pinks, and whites\u003cbr data-end=\"1556\" data-start=\"1553\"\u003e\u003cstrong data-end=\"1568\" data-start=\"1556\"\u003eTexture:\u003c\/strong\u003e Wide variety—from soft and dusty to snappy, gritty, or chalky\u003cbr data-end=\"1633\" data-start=\"1630\"\u003e\u003cstrong data-end=\"1646\" data-start=\"1633\"\u003eHardness:\u003c\/strong\u003e Mixed (soft chewables to very hard crunchers)\u003cbr data-end=\"1695\" data-start=\"1692\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"1713\" data-start=\"1695\"\u003eCrunch Factor:\u003c\/strong\u003e Varies between 2–5\u003cbr data-end=\"1735\" data-start=\"1732\"\u003e\u003cstrong data-end=\"1753\" data-start=\"1735\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, smoky, slightly metallic, chalky-clean, rain-on-soil freshness\u003c\/p\u003e\n\u003cp data-end=\"1833\" data-start=\"1276\"\u003e\u003cstrong data-end=\"1851\" data-start=\"1835\"\u003eIngredients:\u003c\/strong\u003e Assorted edible clay blends including Red Nakumatt, Indian slate dusts, terracotta, Magmitti, and Dryfruit-style roasted clays\u003cbr data-end=\"1981\" data-start=\"1978\"\u003e\u003cstrong data-end=\"2003\" data-start=\"1981\"\u003eCountry of Origin: \u003c\/strong\u003eGlobal\u003c\/p\u003e\n\u003chr data-end=\"2076\" data-start=\"2073\"\u003e\n\u003cp data-end=\"2504\" data-start=\"2078\"\u003e\u003cstrong data-end=\"2107\" data-start=\"2078\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"2110\" data-start=\"2107\"\u003eThis set is a curated snapshot of the global geophagy world, showcasing a blend of Indian regional clays—from the iron-rich Red Nakumatt to Kolkata pot chips and pink-red slate—as well as a nod to Mexican-style terracotta craftsmanship. Whether you're exploring textures or assembling the perfect ASMR crunch, this drawer set delivers variety, tradition, and tactile satisfaction in every bite.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51926930194759,"sku":"100007","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_ba9bbfaa-9537-4e2f-ba92-67105b16cae5.png?v=1752580727"},{"product_id":"terracotta-shot-pots-stash-box-330g","title":"Indian Terracotta Shot Pots - Gift Box Included - Terracotta Clay Pots for Pica\/ Geophagia","description":"\u003cp data-start=\"23\" data-end=\"560\"\u003e\u003cstrong data-start=\"23\" data-end=\"58\"\u003eTerracotta Shot Pots Box (330g)\u003c\/strong\u003e is a charming collection of 16 mini claypots, each made from traditional Indian terracotta and beautifully presented in a forest green and gold gift-style box—think of it as a chocolate box, but for clay lovers. Each shot pot is delightfully crunchy, iron-rich, and packed with classic red earth flavour. With their soft tile-like snap and smooth, non-sticky crumble, these little pots are perfect for crunching dry or filling with your favourite powders and pastes for added texture and ASMR delight.\u003c\/p\u003e\n\u003cp data-start=\"562\" data-end=\"869\"\u003eWhether you bite straight in or soak them slightly to enhance their earthy rain-on-rooftop aroma, these shot pots deliver a vivid flavour journey through Indian soil tones. Expect crisp, clean breaks, mild granularity, and a mellow, muddy richness reminiscent of fresh terracotta and dusty temple grounds.\u003c\/p\u003e\n\u003cp data-start=\"871\" data-end=\"1083\"\u003eFancy customising the experience? These pots are ideal for pairing with any of our powdered clays—simply mix with water to create a dip, fill, or sculpting treat. A total sensory experience in one thoughtful box.\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1090\" data-end=\"1099\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1099\" data-end=\"1102\"\u003eEach pot approx. 2–3 cm; 16 pots per box\u003c\/p\u003e\n\u003cp data-start=\"1144\" data-end=\"1168\"\u003e\u003cstrong data-start=\"1144\" data-end=\"1155\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1155\" data-end=\"1158\"\u003e330g total\u003c\/p\u003e\n\u003cp data-start=\"1170\" data-end=\"1220\"\u003e\u003cstrong data-start=\"1170\" data-end=\"1180\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1180\" data-end=\"1183\"\u003eMiniature shot-sized Indian clay pots\u003c\/p\u003e\n\u003cp data-start=\"1222\" data-end=\"1286\"\u003e\u003cstrong data-start=\"1222\" data-end=\"1233\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1233\" data-end=\"1236\"\u003eWarm red-orange terracotta with natural variations\u003c\/p\u003e\n\u003cp data-start=\"1288\" data-end=\"1369\"\u003e\u003cstrong data-start=\"1288\" data-end=\"1300\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1300\" data-end=\"1303\"\u003eMedium to hard snap; tile-like break, smooth finish, very low grit\u003c\/p\u003e\n\u003cp data-start=\"1371\" data-end=\"1428\"\u003e\u003cstrong data-start=\"1371\" data-end=\"1389\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1389\" data-end=\"1392\"\u003e4 – Crisp with a soft, dusty crumble\u003c\/p\u003e\n\u003cp data-start=\"1430\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1430\" data-end=\"1448\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1448\" data-end=\"1451\"\u003eRich muddy Indian clay, rain-on-tile aroma, mild metallic earthiness; non-sticky and smooth when wet\u003c\/p\u003e\n\u003cp data-start=\"1553\" data-end=\"1599\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1569\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1569\" data-end=\"1572\"\u003e100% Indian terracotta clay\u003c\/p\u003e\n\u003cp data-start=\"1601\" data-end=\"1631\"\u003e\u003cstrong data-start=\"1601\" data-end=\"1623\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1623\" data-end=\"1626\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1633\" data-end=\"2001\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1633\" data-end=\"1662\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1662\" data-end=\"1665\"\u003eThese pots are inspired by traditional Indian clay vessels used for offerings, spices, and sacred water. Now repurposed for modern geophagy and pica rituals, they combine heritage shape with earthy flavours. Their fun form and crunchy texture make them a must-try for anyone looking to elevate their stash or create unique ASMR content.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51928455348551,"sku":"0205080029","price":15.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_897b17ba-edea-4c22-87bb-bf1f32c75b15.png?v=1752706131"},{"product_id":"black-barbecue-balls-215g","title":"Black Barbecue Balls (Black Nakumatt Balls) - Smoky Clay treats for Pica\/ Geophagia","description":"\u003cp data-start=\"23\" data-end=\"502\"\u003eBlack Barbecue Balls are bold, smoky clay spheres crafted from a blend of deeply roasted Indian Nakumatt varieties. Each pack includes four substantial blackened balls, shaped from a mixture of full-roasted, half-roasted, and smoky clays like Nakumatt, Juhu, Dryfruit, Black Star, and Magmitti. These are then rolled in a coarse, smoky paste and coated with rich black candy clay dust—resulting in a layered, intensely flavoured clay treat with serious ASMR potential.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"906\"\u003eThe crunch is satisfyingly firm—soft to medium on the initial bite, followed by a gritty-crisp break that melts into smooth dust. Flavour notes are robust and unmistakable: expect waves of overfire smoke, warm cement, and that familiar rain-on-hot-road aroma when wet. With no stick and virtually no grit, these balls offer a refined yet rugged eating experience that’s both textural and deeply earthy.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"967\"\u003e\u003cstrong data-start=\"908\" data-end=\"917\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003eVaries, approx. 2–4 cm per ball (4 balls total)\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1028\"\u003e\u003cstrong data-start=\"969\" data-end=\"980\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"980\" data-end=\"983\"\u003eApproximately 215g (varies slightly by batch)\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1059\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1040\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1040\" data-end=\"1043\"\u003eRound clay balls\u003c\/p\u003e\n\u003cp data-start=\"1061\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1061\" data-end=\"1072\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eSmoky black with char-dust coating\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1111\" data-end=\"1123\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1123\" data-end=\"1126\"\u003eCharred shell, soft crumbly interior; dusty finish\u003c\/p\u003e\n\u003cp data-start=\"1178\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1196\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e4 – Very hard outer layer with a soft-dusty crumble inside\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1277\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1277\" data-end=\"1280\"\u003eOverfire smokiness, earthy BBQ-charcoal tones, cement dust, petrichor; no grit or stick\u003c\/p\u003e\n\u003cp data-start=\"1369\" data-end=\"1565\"\u003e\u003cstrong data-start=\"1369\" data-end=\"1385\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1385\" data-end=\"1388\"\u003eMixed roasted Nakumatt clays (Full Roasted, Half Roasted, Smokey Nakumatt, Juhu) rolled in Dryfruit, Black Star, BlackHall, and Magmitti paste, coated with black candy clay dust\u003c\/p\u003e\n\u003cp data-start=\"1567\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1567\" data-end=\"1589\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1589\" data-end=\"1592\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1967\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1628\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1628\" data-end=\"1631\"\u003eInspired by Indian street-side smoke-fired clay methods and rooted in regional geophagy traditions, these Black Barbecue Balls combine rich mineral dusts with old-world roasting techniques. They're a modern take on the rustic clay ball—intense, textural, and perfectly suited for ritual chewing, crunch content, or stash-worthy display.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x3 Balls (up to 160g)","offer_id":53072908190023,"sku":"0405060255","price":8.75,"currency_code":"GBP","in_stock":false},{"title":"x4 Balls (up to 215g)","offer_id":53072908222791,"sku":"04050602552","price":12.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_94b92d54-b890-48ab-8063-8311ccab48ee.png?v=1767580757"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/ChatGPT_Image_Jun_12_2025_07_52_44_PM.png?v=1777067578","url":"https:\/\/earthycrunch.co.uk\/collections\/south-asia.oembed?page=2","provider":"Earthy Crunch UK","version":"1.0","type":"link"}