{"title":"Taste - Basementy","description":"\u003cp data-start=\"0\" data-end=\"415\"\u003eBasementy Collection – Damp, Dusty, Deeply Craved\u003cbr data-start=\"53\" data-end=\"56\"\u003eStep into the underground with our Basementy Collection – a selection of clays that capture the unique taste of damp concrete, aged dust, and cool, musty air. These earthy bites deliver that nostalgic old basement vibe with hints of mildew, stone, and packed dirt, perfect for those who crave a cool, enclosed, and slightly gritty flavour.\u003c\/p\u003e\n\u003cp data-start=\"417\" data-end=\"620\"\u003eExpect a dense crunch, a dry finish, and an oddly comforting profile that lingers like the scent of an untouched cellar. It’s musty, moody, and made for the true connoisseur of deep, grounded tastes.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"696\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eUnlock the flavour of forgotten spaces – explore the Basementy Collection.\u003c\/p\u003e","products":[{"product_id":"smoked-nakumatt","title":"Smoked Nakumatt  - Smoky Indian clay chunks","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"20\" data-end=\"42\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"43\" data-end=\"310\"\u003eSmoked Nakumatt is a bold, intensely roasted clay crafted from 100% authentic Indian Nakumatt clay. Known for its powerful aroma and ultra-hard texture, these dark grey chunks and occasional slab-like pieces deliver a sharp, gritty crunch with a deep smoky character.\u003c\/p\u003e\n\u003cp data-start=\"312\" data-end=\"705\"\u003eEach piece carries a rich, fire-roasted scent layered with strong mineral notes. The flavour profile is complex and atmospheric, blending earthy depth with distinctive undertones reminiscent of basement dust, asphalt and faint petrol. Designed for those who appreciate powerful clay flavours and dramatic crunch, Smoked Nakumatt offers a robust sensory experience with a striking roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"707\" data-end=\"710\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"712\" data-end=\"734\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"735\" data-end=\"904\"\u003eSmoked Nakumatt is extremely hard and dry, producing a firm, gritty bite. The crunch is sharp and dense, breaking into coarse fragments with a distinctly roasted finish.\u003c\/p\u003e\n\u003chr data-start=\"906\" data-end=\"909\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"911\" data-end=\"930\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"931\" data-end=\"1120\"\u003eThe taste is intensely smoky and mineral-rich with deep earthy notes. Aromatic undertones of basement dust, asphalt and subtle petrol-like hints create a bold and memorable flavour profile.\u003c\/p\u003e\n\u003chr data-start=\"1122\" data-end=\"1125\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1127\" data-end=\"1148\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1458\"\u003eThe smoking process intensifies the natural strength and mineral density of Nakumatt clay, transforming it into a powerful clay experience. With its dramatic aroma, ultra-hard bite and smoky complexity, this clay is especially appreciated by those who enjoy strong, atmospheric flavours and commanding crunch.\u003c\/p\u003e\n\u003chr data-start=\"1460\" data-end=\"1463\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1465\" data-end=\"1483\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1484\" data-end=\"1699\"\u003e\n\u003cli data-section-id=\"1n5kg7u\" data-start=\"1484\" data-end=\"1518\"\u003e\n\u003cp data-start=\"1486\" data-end=\"1518\"\u003eAuthentic Indian Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xn55t\" data-start=\"1519\" data-end=\"1568\"\u003e\n\u003cp data-start=\"1521\" data-end=\"1568\"\u003eIntensely smoked and roasted for strong aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5npizf\" data-start=\"1569\" data-end=\"1610\"\u003e\n\u003cp data-start=\"1571\" data-end=\"1610\"\u003eVery hard chunks and occasional slabs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16ozy8\" data-start=\"1611\" data-end=\"1649\"\u003e\n\u003cp data-start=\"1613\" data-end=\"1649\"\u003eBold smoky mineral flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eqe8jo\" data-start=\"1650\" data-end=\"1699\"\u003e\n\u003cp data-start=\"1652\" data-end=\"1699\"\u003eDesigned for lovers of powerful crunchy clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1701\" data-end=\"1704\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1706\" data-end=\"1727\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1729\" data-end=\"2782\"\u003e\n\u003cli data-section-id=\"fbd803\" data-start=\"1729\" data-end=\"1770\"\u003e\n\u003cp data-start=\"1731\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1731\" data-end=\"1740\"\u003eSize:\u003c\/strong\u003e Approximately 1–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1771\" data-end=\"1812\"\u003e\n\u003cp data-start=\"1773\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1773\" data-end=\"1784\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16amku\" data-start=\"1813\" data-end=\"1885\"\u003e\n\u003cp data-start=\"1815\" data-end=\"1885\"\u003e\u003cstrong data-start=\"1815\" data-end=\"1825\"\u003eShape:\u003c\/strong\u003e Chunky irregular segments and occasional slab-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12qzkvh\" data-start=\"1886\" data-end=\"1952\"\u003e\n\u003cp data-start=\"1888\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1888\" data-end=\"1899\"\u003eColour:\u003c\/strong\u003e Charcoal to deep grey with smoked, blackened edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3g1i8o\" data-start=\"1953\" data-end=\"2011\"\u003e\n\u003cp data-start=\"1955\" data-end=\"2011\"\u003e\u003cstrong data-start=\"1955\" data-end=\"1967\"\u003eTexture:\u003c\/strong\u003e Very hard and dry with firm gritty crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mou6\" data-start=\"2012\" data-end=\"2074\"\u003e\n\u003cp data-start=\"2014\" data-end=\"2074\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e Strong dense crunch with roasted finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wqn3ec\" data-start=\"2075\" data-end=\"2167\"\u003e\n\u003cp data-start=\"2077\" data-end=\"2167\"\u003e\u003cstrong data-start=\"2077\" data-end=\"2095\"\u003eTaste Profile:\u003c\/strong\u003e Smoky mineral clay with basement, asphalt and faint petrol undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3o64ip\" data-start=\"2168\" data-end=\"2214\"\u003e\n\u003cp data-start=\"2170\" data-end=\"2214\"\u003e\u003cstrong data-start=\"2170\" data-end=\"2186\"\u003eIngredients:\u003c\/strong\u003e 100% smoked Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2215\" data-end=\"2247\"\u003e\n\u003cp data-start=\"2217\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2217\" data-end=\"2239\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2248\" data-end=\"2272\"\u003e\n\u003cp data-start=\"2250\" data-end=\"2272\"\u003e\u003cstrong data-start=\"2250\" data-end=\"2261\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lnep3\" data-start=\"2273\" data-end=\"2782\"\u003e\n\u003cp data-start=\"2275\" data-end=\"2782\"\u003e\u003cstrong data-start=\"2275\" data-end=\"2304\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nakumatt clay is sourced from mineral-rich Indian soils known for their dense structure and bold earthy flavour. Through a high-heat roasting and smoking process, the clay develops a deeper aroma and darker colour while maintaining its naturally strong texture. This preparation enhances the clay’s smoky complexity and mineral intensity, creating a flavour profile often described as atmospheric and nostalgic, reminiscent of rain on tarmac, warm earth and fire-roasted stone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53697471775047,"sku":"03050201342","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52639067636039,"sku":"0305020134","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52639067668807,"sku":"0305020135","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_ca880aa6-6047-4413-a497-a186da75d849.png?v=1750109923"},{"product_id":"crystal-nakumatt","title":"Crystal Nakumatt - Fresh water\/mineral-rich Indian Clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"80\" data-end=\"95\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"97\" data-end=\"744\"\u003e\u003cstrong data-start=\"97\" data-end=\"109\"\u003eTexture:\u003c\/strong\u003e Smooth granular bite with a clean dry crumble\u003cbr data-start=\"155\" data-end=\"158\"\u003e\u003cstrong data-start=\"158\" data-end=\"176\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"187\" data-end=\"190\"\u003e\u003cstrong data-start=\"190\" data-end=\"200\"\u003eTaste:\u003c\/strong\u003e Mild mineral earthiness with a cool, clean finish\u003cbr data-start=\"250\" data-end=\"253\"\u003e\u003cstrong data-start=\"253\" data-end=\"265\"\u003eSensory:\u003c\/strong\u003e Pale translucent appearance with refined mineral clarity\u003cbr data-start=\"322\" data-end=\"325\"\u003e\u003cstrong data-start=\"325\" data-end=\"336\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Nakumatt clay regions\u003cbr data-start=\"370\" data-end=\"373\"\u003e\u003cstrong data-start=\"373\" data-end=\"382\"\u003eUses:\u003c\/strong\u003e Ideal for collectors, subtle clay lovers, ASMR crunch experiences, and mineral-forward sensory enjoyment\u003cbr data-start=\"487\" data-end=\"490\"\u003e\u003cstrong data-start=\"490\" data-end=\"510\"\u003eClay Experience:\u003c\/strong\u003e Best suited to those who enjoy cleaner, gentler clay profiles with balanced mineral notes rather than heavy roasted flavours. Suitable for both beginners and experienced clay enthusiasts seeking a calm, grounding, refined experience.\u003c\/p\u003e\n\u003chr data-start=\"746\" data-end=\"749\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"751\" data-end=\"770\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"772\" data-end=\"1125\"\u003eCrystal Nakumatt is a rare and visually striking variety of traditional Nakumatt clay, valued for its pale translucent appearance and naturally refined mineral profile. Unlike darker roasted or smoked varieties, this clay is presented closer to its natural state, allowing its soft earthy character and delicate mineral qualities to remain fully intact.\u003c\/p\u003e\n\u003cp data-start=\"1127\" data-end=\"1515\"\u003eFormed into chunky slabs and naturally broken fragments, Crystal Nakumatt offers a quieter, cleaner sensory experience centred around purity, texture, and subtle mineral depth. Its almost stone-like appearance gives it a distinctive crystalline quality that makes it especially appreciated among collectors and enthusiasts who prefer elegant, understated clays over bold roasted profiles.\u003c\/p\u003e\n\u003cp data-start=\"1517\" data-end=\"1739\"\u003eTraditionally sourced from mineral-rich clay deposits in India, Crystal Nakumatt reflects the earthy simplicity and grounding qualities often associated with natural clay traditions and sensory-focused geophagia practices.\u003c\/p\u003e\n\u003chr data-start=\"1741\" data-end=\"1744\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1746\" data-end=\"1765\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1767\" data-end=\"2044\"\u003eCrystal Nakumatt delivers a firm yet controlled bite with a smooth granular structure that breaks evenly under pressure. The initial crunch is dry, crisp, and clean without excessive hardness, creating a satisfying mineral snap before gently crumbling into fine soft fragments.\u003c\/p\u003e\n\u003cp data-start=\"2046\" data-end=\"2314\"\u003eThe texture remains refined throughout the chew, with minimal grit and a polished mineral consistency that feels smooth rather than dusty. As the clay softens, it develops into a delicate earthy crumble with a cooling mineral finish that lingers lightly on the palate.\u003c\/p\u003e\n\u003chr data-start=\"2316\" data-end=\"2319\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2321\" data-end=\"2337\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2339\" data-end=\"2654\"\u003eThe flavour profile is mild, clean, and naturally mineral-forward. Soft earthy notes appear first, followed by subtle cool mineral tones that give the clay a refreshing, balanced character. Unlike roasted Nakumatt varieties with smoky depth, Crystal Nakumatt remains lighter and more delicate with a cleaner finish.\u003c\/p\u003e\n\u003cp data-start=\"2656\" data-end=\"2919\"\u003eIts aroma is faint and earthy with subtle dry stone and mineral notes. During chewing, the flavour develops gradually from crisp mineral dryness into a smooth earthy creaminess, maintaining a calm, refined taste throughout without becoming overly heavy or bitter.\u003c\/p\u003e\n\u003chr data-start=\"2921\" data-end=\"2924\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2926\" data-end=\"2948\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2950\" data-end=\"3618\"\u003e\u003cstrong data-start=\"2950\" data-end=\"2961\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003cbr data-start=\"2987\" data-end=\"2990\"\u003e\u003cstrong data-start=\"2990\" data-end=\"3000\"\u003eShape:\u003c\/strong\u003e Chunky fragments and slabs with naturally broken flat edges\u003cbr data-start=\"3060\" data-end=\"3063\"\u003e\u003cstrong data-start=\"3063\" data-end=\"3074\"\u003eColour:\u003c\/strong\u003e Pale grey to lightly translucent tones with soft mineral shimmer\u003cbr data-start=\"3139\" data-end=\"3142\"\u003e\u003cstrong data-start=\"3142\" data-end=\"3158\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3221\" data-end=\"3224\"\u003e\u003cstrong data-start=\"3224\" data-end=\"3235\"\u003eVendor:\u003c\/strong\u003e CAA\u003cbr data-start=\"3239\" data-end=\"3242\"\u003e\u003cstrong data-start=\"3242\" data-end=\"3271\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Crystal Nakumatt is sourced from select clay deposits in India known for dense mineral composition and natural purity. In traditional clay practices, less processed clays such as this are often valued for their clean mineral taste, smooth texture, and grounding sensory qualities, offering a more natural alternative to heavily roasted varieties.\u003c\/p\u003e\n\u003chr data-start=\"3620\" data-end=\"3623\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3625\" data-end=\"3638\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3640\" data-end=\"4023\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52770408956231,"sku":"04050302991","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52770408988999,"sku":"04050302992","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_2ccdc992-0631-4693-867d-df3fef267132.png?v=1750110207"},{"product_id":"mix-hex-clay-treat-grey-black","title":"Mix Hex Clay Treat – Grey\/Black - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"216\" data-end=\"699\"\u003eMix Hex – Grey\/Black is a layered and textured clay treat designed for those who crave bold mineral tones and complex earthy aromas. Each piece is a distinctive 3D hexagon, crafted in moody shades of grey and black, with two contrasting halves: one made from fine Crystal or Red Nakumatt dust and the other from Dryfruit clay. This dual-layered design creates a striking contrast in both appearance and flavour, making Mix Hex as visually captivating as it is satisfying to crunch.\u003c\/p\u003e\n\u003cp data-start=\"701\" data-end=\"1234\"\u003eThese compact treats are very hard and dry, offering a firm, crisp crunch with a clean crumble and absolutely no grit. The texture is dense but softens beautifully as you chew, releasing waves of deep earthy flavour. Expect a cement-like Nakumatt intensity up front, balanced by roasted smokey Dryfruit tones, basement dampness, and that distinctive petrichor note reminiscent of hot rain hitting dusty roads. Full-bodied, mineral-rich, and satisfying, Mix Hex is a bold clay indulgence for collectors who enjoy strong earth vibes.\u003c\/p\u003e\n\u003cp data-start=\"1236\" data-end=\"1278\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1245\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1245\" data-end=\"1248\"\u003eVaries, approximately 1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1280\" data-end=\"1309\"\u003e\u003cstrong data-start=\"1280\" data-end=\"1291\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1291\" data-end=\"1294\"\u003eApprox. 125 g\u003c\/p\u003e\n\u003cp data-start=\"1311\" data-end=\"1345\"\u003e\u003cstrong data-start=\"1311\" data-end=\"1321\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1321\" data-end=\"1324\"\u003eLayered 3D hexagons\u003c\/p\u003e\n\u003cp data-start=\"1347\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1347\" data-end=\"1358\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1358\" data-end=\"1361\"\u003eVaried tones of grey and black\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1476\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1407\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1407\" data-end=\"1410\"\u003eVery hard, compact, and dry with a smooth, dusty finish; no grit\u003c\/p\u003e\n\u003cp data-start=\"1478\" data-end=\"1535\"\u003e\u003cstrong data-start=\"1478\" data-end=\"1496\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1496\" data-end=\"1499\"\u003e3 – Firm with a clean, dry crumble\u003c\/p\u003e\n\u003cp data-start=\"1537\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1537\" data-end=\"1555\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1555\" data-end=\"1558\"\u003eCementy Nakumatt strength with roasted Dryfruit earthiness; dusty, basementy, and full petrichor with damp mineral tones\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1805\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1698\" data-end=\"1701\"\u003eLayered clay treat made from Crystal\/Red Nakumatt dust, Dryfruit clay, and Fully Roasted Nakumatt clay\u003c\/p\u003e\n\u003cp data-start=\"1807\" data-end=\"1839\"\u003e\u003cstrong data-start=\"1807\" data-end=\"1829\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1829\" data-end=\"1832\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1841\" data-end=\"1873\"\u003e\u003cstrong data-start=\"1841\" data-end=\"1852\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1852\" data-end=\"1855\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1875\" data-end=\"2283\"\u003e\u003cstrong data-start=\"1875\" data-end=\"1904\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1904\" data-end=\"1907\"\u003eMix Hex brings together classic Indian clays in an artisanal dual-layered format. The robust mineral character of Nakumatt pairs with the softer roasted notes of Dryfruit clay to create a dynamic flavour profile. This careful layering pays homage to Indian geophagy traditions while offering a modern, tactile, and aromatic chew for enthusiasts seeking depth and complexity.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"3 (approx. 125g)","offer_id":53208783388999,"sku":"0405030304","price":7.49,"currency_code":"GBP","in_stock":false},{"title":"4 (approx. 160g)","offer_id":53208783421767,"sku":"04050303042","price":9.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_96f091c8-2ea7-4749-b2a9-f426b4c048ab.png?v=1758992912"},{"product_id":"handmade-black-slab-clay-treat","title":"Black Slabs - Clay treats for Pica","description":"\u003cp data-start=\"106\" data-end=\"621\"\u003eBlack Slabs are a bold and atmospheric indulgence, crafted from a premium blend of Dryfruit clay and smoky clays such as Magmitti. These dense, moody treats are made in two distinctive formats depending on the vendor: Clays All Around offers thick rectangular slabs, while Rose Clay produces large, round cookie-style slabs. Both styles deliver the same deep roasted flavour and powerful smokey character, designed for clay lovers who crave intensity in both taste and texture.\u003c\/p\u003e\n\u003cp data-start=\"623\" data-end=\"1145\"\u003eSmooth and extremely hard to the touch, each slab breaks into silky fine crunches before melting down into a clean paste with absolutely no grit. The flavour is layered and complex — cement-like earthiness underscored by smokey basement tones, raw topsoil, and a roasted edge. Once moistened, the slabs release moody notes of damp basement, petrol, old asphalt, and dusty soil, with a subtle nuttiness rounding out the smokey sharpness. Perfect for seasoned geophagy enthusiasts seeking a mature and sophisticated profile.\u003c\/p\u003e\n\u003cp data-start=\"1147\" data-end=\"1263\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1156\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003ePieces vary; approx. 5 cm rectangular bars (Clays All Around) or large cookie-style rounds (Rose Clay)\u003c\/p\u003e\n\u003cp data-start=\"1265\" data-end=\"1313\"\u003e\u003cstrong data-start=\"1265\" data-end=\"1276\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1276\" data-end=\"1279\"\u003eSelect between 90g and 300g\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1387\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1325\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003eRectangular bars (CAA) or large round cookies (Rose Clay)\u003c\/p\u003e\n\u003cp data-start=\"1389\" data-end=\"1449\"\u003e\u003cstrong data-start=\"1389\" data-end=\"1400\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1400\" data-end=\"1403\"\u003eDark grey to black with natural tonal shifts\u003c\/p\u003e\n\u003cp data-start=\"1451\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1451\" data-end=\"1463\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1463\" data-end=\"1466\"\u003eHard, smooth exterior; breaks into silky fine crunches, melts to a paste with no grit\u003c\/p\u003e\n\u003cp data-start=\"1555\" data-end=\"1632\"\u003e\u003cstrong data-start=\"1555\" data-end=\"1573\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e4 – Hard with a strong, satisfying crumble once bitten\u003c\/p\u003e\n\u003cp data-start=\"1634\" data-end=\"1788\"\u003e\u003cstrong data-start=\"1634\" data-end=\"1652\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003eDeeply cement-like, smokey, earthy, roasted; with old-cellar, damp soil, petrol, and asphalt notes; subtle nutty sharpness when wet\u003c\/p\u003e\n\u003cp data-start=\"1790\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1806\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1806\" data-end=\"1809\"\u003eBlend of Full Roasted Nakumatt, Dryfruit clay, and smoky clays including Magmitti\u003c\/p\u003e\n\u003cp data-start=\"1894\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1894\" data-end=\"1916\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1916\" data-end=\"1919\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1928\" data-end=\"2017\"\u003e\u003cstrong data-start=\"1928\" data-end=\"1940\"\u003eVendors:\u003c\/strong\u003e\u003cbr data-start=\"1940\" data-end=\"1943\"\u003eClays All Around (rectangular slabs) and Rose Clay (large round cookies)\u003c\/p\u003e\n\u003cp data-start=\"2019\" data-end=\"2347\"\u003e\u003cstrong data-start=\"2019\" data-end=\"2048\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2048\" data-end=\"2051\"\u003eRooted in Indian geophagy traditions, Black Slabs showcase the art of roasting and blending clays for a distinctive earthy profile. Dryfruit clay’s roasted warmth pairs with the mineral depth of Magmitti to create a smokey, layered experience — a bold indulgence with a clean, grit-free finish.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"200g (CAA Batch)","offer_id":52440309760327,"sku":"050177","price":11.95,"currency_code":"GBP","in_stock":false},{"title":"90g (Rose Clay Batch)","offer_id":52440309793095,"sku":"0405090099","price":5.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_dbec610a-1142-4c9a-8f17-005d5c11a348.png?v=1759233852"},{"product_id":"red-clay-biscuits","title":"Red Clay Biscuits -  Bestselling deeply earthy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"90\" data-end=\"105\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"107\" data-end=\"803\"\u003e\u003cstrong data-start=\"107\" data-end=\"119\"\u003eTexture:\u003c\/strong\u003e Firm yet crumbly with a cookie-like bite and fine mineral granules\u003cbr data-start=\"186\" data-end=\"189\"\u003e\u003cstrong data-start=\"189\" data-end=\"207\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"218\" data-end=\"221\"\u003e\u003cstrong data-start=\"221\" data-end=\"231\"\u003eTaste:\u003c\/strong\u003e Clay-cement richness layered with dusty petrichor earthiness and red nakumatt notes\u003cbr data-start=\"315\" data-end=\"318\"\u003e\u003cstrong data-start=\"318\" data-end=\"330\"\u003eSensory:\u003c\/strong\u003e Warm soil aroma with a basementy, rain-soaked mineral finish\u003cbr data-start=\"391\" data-end=\"394\"\u003e\u003cstrong data-start=\"394\" data-end=\"405\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, traditional red clay regions\u003cbr data-start=\"446\" data-end=\"449\"\u003e\u003cstrong data-start=\"449\" data-end=\"458\"\u003eUses:\u003c\/strong\u003e Ideal for sensory seekers who enjoy crumbly crunches, earthy finishes, and nostalgic biscuit-style textures\u003cbr data-start=\"566\" data-end=\"569\"\u003e\u003cstrong data-start=\"569\" data-end=\"589\"\u003eClay Experience:\u003c\/strong\u003e Best suited to intermediate and experienced clay enthusiasts who enjoy layered earthy profiles with moderate crunch and a soft melt-down. Grounding, nostalgic, and deeply earthy without being overpoweringly harsh.\u003c\/p\u003e\n\u003chr data-start=\"805\" data-end=\"808\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"810\" data-end=\"829\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"831\" data-end=\"1165\"\u003eThese red clay biscuits are a nostalgic take on traditional clay textures, shaped into rustic cookie-like rounds using natural Indian red clays rather than terracotta. Their rich reddish-brown tones evoke warm soil, baked earth, and classic clay traditions, creating a sensory experience that feels both familiar and deeply grounding.\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1495\"\u003eCrafted with a blend of red clay powder and crystal nakumatt, these biscuits offer a flavour-forward profile with layered mineral depth and subtle roasted undertones. The inclusion of full-roasted, half-roasted, and red nakumatt crumbs adds extra texture variation throughout, giving each bite a more complex crunch and crumble.\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1852\"\u003eThe overall experience leans earthy and atmospheric — reminiscent of dusty basements, damp soil after rainfall, and traditional clay-cement notes softened by a smooth melt. While approachable in texture, the flavour profile carries enough depth to appeal strongly to seasoned geophagy enthusiasts seeking something comforting, crumbly, and richly mineral.\u003c\/p\u003e\n\u003chr data-start=\"1854\" data-end=\"1857\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1859\" data-end=\"1878\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1880\" data-end=\"2158\"\u003eThe texture begins with a satisfying medium crunch that quickly breaks into a soft, crumbly melt. Unlike dense baked clays or hard chunks, these biscuits have a more delicate structure, closer to a dry shortbread or compressed cookie texture with subtle mineral grit throughout.\u003c\/p\u003e\n\u003cp data-start=\"2160\" data-end=\"2414\"\u003eAs you bite through, the surface gives way cleanly before collapsing into fine granules that soften steadily during chewing. Small nakumatt inclusions create intermittent crunch pockets, adding texture variation without becoming overly sharp or abrasive.\u003c\/p\u003e\n\u003cp data-start=\"2416\" data-end=\"2574\"\u003eThe transition from crisp break to dusty melt is smooth and comforting, making these especially enjoyable for slow sensory eating and mindful crunch sessions.\u003c\/p\u003e\n\u003chr data-start=\"2576\" data-end=\"2579\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2581\" data-end=\"2597\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2599\" data-end=\"2935\"\u003eThe flavour profile opens with classic clay-cement notes — dry, mineral-rich, and slightly chalky — before developing into deeper earthy tones reminiscent of rain-soaked soil and cool dusty basements. The red clay base brings warmth and richness, while the crystal and roasted nakumatt elements introduce subtle toasted mineral accents.\u003c\/p\u003e\n\u003cp data-start=\"2937\" data-end=\"3203\"\u003eA gentle petrichor aroma lingers throughout, giving the biscuits a distinctly earthy atmosphere without excessive smokiness. During chewing, the flavour softens into a damp soil-like finish with faint red nakumatt tanginess and lingering dusty dryness on the palate.\u003c\/p\u003e\n\u003cp data-start=\"3205\" data-end=\"3340\"\u003eThe overall balance feels earthy, nostalgic, and grounding, with enough complexity to stay interesting from first crunch to final melt.\u003c\/p\u003e\n\u003chr data-start=\"3342\" data-end=\"3345\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3347\" data-end=\"3369\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3371\" data-end=\"3944\"\u003e\u003cstrong data-start=\"3371\" data-end=\"3382\"\u003eWeight:\u003c\/strong\u003e 2 or 3 biscuits, approximately 70–90g\u003cbr data-start=\"3420\" data-end=\"3423\"\u003e\u003cstrong data-start=\"3423\" data-end=\"3433\"\u003eShape:\u003c\/strong\u003e Flat biscuit-style rounds\u003cbr data-start=\"3459\" data-end=\"3462\"\u003e\u003cstrong data-start=\"3462\" data-end=\"3473\"\u003eColour:\u003c\/strong\u003e Deep reds and warm earthy browns with natural variation\u003cbr data-start=\"3529\" data-end=\"3532\"\u003e\u003cstrong data-start=\"3532\" data-end=\"3548\"\u003eIngredients:\u003c\/strong\u003e Natural red clay powder, crystal nakumatt powder, full-roasted nakumatt crumbs, half-roasted nakumatt crumbs, red nakumatt crumbs\u003cbr data-start=\"3678\" data-end=\"3681\"\u003e\u003cstrong data-start=\"3681\" data-end=\"3692\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3709\" data-end=\"3712\"\u003e\u003cstrong data-start=\"3712\" data-end=\"3741\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s longstanding traditions surrounding natural red earth clays and mineral-rich soil materials historically valued for their grounding sensory qualities and distinctive earthy profiles.\u003c\/p\u003e\n\u003chr data-start=\"3946\" data-end=\"3949\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3951\" data-end=\"3964\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3966\" data-end=\"4349\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51787865456967,"sku":"0405030314","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_44764a21-0f8c-4edb-aacc-7adb4c23b672.png?v=1778028393"},{"product_id":"mini-toffees-75g","title":"Grey Mini Toffees (75g) - Edible clay treats for Pica","description":"\u003cp data-end=\"522\" data-start=\"144\"\u003e\u003cstrong data-end=\"165\" data-start=\"144\"\u003eProduct Overview:\u003c\/strong\u003e\u003cbr data-end=\"168\" data-start=\"165\"\u003eGrey Mini Toffees are tiny, assorted clay bites shaped like spades, hearts, diamonds, clubs, and mini stars—offering a playful twist on traditional clay textures. Crafted from a unique blend of black slate powder, half-roasted Nakumatt, and clay pot dust, these miniature treats deliver a soft crunch with earthy complexity and a clean finish.\u003c\/p\u003e\n\u003cp data-end=\"889\" data-start=\"524\"\u003eEach piece is firm but slightly soft, breaking down into a subtle graininess that vanishes in the mouth without stickiness. The flavour is mild and familiar—cementy, sweet-earthy, and mellow—making them a comforting choice for everyday enjoyment. Despite their small size, the combination of ingredients adds depth and nuance, making them a sensory delight.\u003c\/p\u003e\n\u003cp data-end=\"1054\" data-start=\"891\"\u003ePerfect for those who appreciate gentle textures, classic grey clay flavour, and a bit of whimsy in their stash, Mini Toffees are both charming and satisfying.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1100\" data-start=\"1061\"\u003e\n\u003cstrong data-end=\"1070\" data-start=\"1061\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"1073\" data-start=\"1070\"\u003eMiniature, approx. 1–2 cm\u003c\/li\u003e\n\u003cli data-end=\"1100\" data-start=\"1061\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-end=\"1070\" data-start=\"1061\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"1073\" data-start=\"1070\"\u003eApprox. 75g\u003c\/li\u003e\n\u003cli data-end=\"1188\" data-start=\"1102\"\u003e\n\u003cstrong data-end=\"1112\" data-start=\"1102\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"1115\" data-start=\"1112\"\u003eAssorted toffee-style – spades, hearts, diamonds, clubs, and mini stars\u003c\/li\u003e\n\u003cli data-end=\"1224\" data-start=\"1190\"\u003e\n\u003cstrong data-end=\"1201\" data-start=\"1190\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"1204\" data-start=\"1201\"\u003eNatural grey tones\u003c\/li\u003e\n\u003cli data-end=\"1325\" data-start=\"1226\"\u003e\n\u003cstrong data-end=\"1238\" data-start=\"1226\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"1241\" data-start=\"1238\"\u003eSmooth surface with a soft crunch; slightly grainy crumble that melts away cleanly\u003c\/li\u003e\n\u003cli data-end=\"1376\" data-start=\"1327\"\u003e\n\u003cstrong data-end=\"1345\" data-start=\"1327\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1348\" data-start=\"1345\"\u003e3 – Firm but slightly soft\u003c\/li\u003e\n\u003cli data-end=\"1487\" data-start=\"1378\"\u003e\n\u003cstrong data-end=\"1396\" data-start=\"1378\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1399\" data-start=\"1396\"\u003eSweet-earthy and mellow; cementy base with a clean, non-sticky finish and subtle grain\u003c\/li\u003e\n\u003cli data-end=\"1571\" data-start=\"1489\"\u003e\n\u003cstrong data-end=\"1505\" data-start=\"1489\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1508\" data-start=\"1505\"\u003eBlack slate powder, half-roasted Nakumatt clay, clay pot dust\u003c\/li\u003e\n\u003cli data-end=\"1605\" data-start=\"1573\"\u003e\n\u003cstrong data-end=\"1595\" data-start=\"1573\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1598\" data-start=\"1595\"\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1898\" data-start=\"1607\"\u003e\n\u003cstrong data-end=\"1636\" data-start=\"1607\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1639\" data-start=\"1636\"\u003eMini Toffees bring together multiple traditional elements—roasted Nakumatt, slate-rich earth, and terracotta dust—blending them into playful, bite-sized shapes. The result is a nostalgic, stash-friendly experience that’s as fun to look at as it is to eat.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51805093953863,"sku":"050221","price":3.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_aa320a39-a309-4aa9-819f-23624f5ee7a2.png?v=1754914134"},{"product_id":"all-indian-clay-experience-sampler-box","title":"All Indian Clay Experience Sampler – Mixed Indian Edible Clay Collection, Stash Box included","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"85\" data-end=\"99\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"101\" data-end=\"749\"\u003eThe All Indian Clay Experience Sampler is a curated Indian clay collection known for its diverse textures, smoky mineral flavours, and full-spectrum sensory experience. This limited-edition sampler brings together a wide variety of natural Indian clays sourced from respected vendors including Clays All Around, Rose Clay, AJ Premium Clays, Hari, and Lavi. Featuring an assortment of balls, cookies, sticks, slabs, layered pieces, and pottery-style treats, this collection delivers a satisfying sensory experience with notes of roasted earth, charcoal minerals, petrichor, baked terracotta, nutty clay, petrol undertones, and soft floral sweetness.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1277\"\u003eDesigned especially for lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials, this sampler offers everything from dense smoky crunches to soft creamy melts in one organised stash box. The textures range from crisp and snappy to crumbly, layered, silky, and sandy, creating a complete exploration of India’s traditional clay styles and sensory profiles. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1277\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe larger Boxes usually include:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Punjabi Ki Mitti\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Slate Pencils\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Dryfruit Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Half Roasted Nakumatt Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Red Nakumatt Clay\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- One of our Indian roasted butter clays (Red, Grey, Yellow)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Indian Clay Treats of varying flavours (Smoky, Cementy, Iron-Rich, Earthy, Mineral-Rich, Creamy\/Chalky)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1279\" data-end=\"1294\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1296\" data-end=\"2078\"\u003e\u003cstrong data-start=\"1296\" data-end=\"1308\"\u003eTexture:\u003c\/strong\u003e Mixed crunchy, crumbly, layered, dense, and creamy clay textures\u003cbr data-start=\"1373\" data-end=\"1376\"\u003e\u003cstrong data-start=\"1376\" data-end=\"1386\"\u003eTaste:\u003c\/strong\u003e Smoky roasted minerals, baked earth, petrichor, charcoal clay, and nutty terracotta notes\u003cbr data-start=\"1476\" data-end=\"1479\"\u003e\u003cstrong data-start=\"1479\" data-end=\"1497\"\u003eCrunch factor:\u003c\/strong\u003e 2–4 – Medium\/Soft to Hard\/Medium\u003cbr data-start=\"1530\" data-end=\"1533\"\u003e\u003cstrong data-start=\"1533\" data-end=\"1544\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1555\" data-end=\"1558\"\u003e\u003cstrong data-start=\"1558\" data-end=\"1571\"\u003eBest for:\u003c\/strong\u003e Beginners, collectors, ASMR lovers, texture explorers, sensory variety seekers\u003cbr data-start=\"1650\" data-end=\"1653\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1673\"\u003eClay experience:\u003c\/strong\u003e A complete Indian clay journey featuring multiple textures, crunch styles, and earthy flavour profiles in one curated stash collection.\u003cbr data-start=\"1809\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1812\" data-end=\"1827\"\u003eASMR level:\u003c\/strong\u003e Dense snap, dusty crack, and soft crumble variety\u003cbr data-start=\"1877\" data-end=\"1880\"\u003e\u003cstrong data-start=\"1880\" data-end=\"1902\"\u003eHydration texture:\u003c\/strong\u003e Varies from creamy melts to sandy mineral pastes depending on the clay type\u003cbr data-start=\"1978\" data-end=\"1981\"\u003e\u003cstrong data-start=\"1981\" data-end=\"1997\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, charcoal smoke, rain-soaked soil, terracotta dust, nutty minerals\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"2080\" data-end=\"2098\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"2100\" data-end=\"3035\"\u003e\u003cstrong data-start=\"2100\" data-end=\"2111\"\u003eWeight:\u003c\/strong\u003e Selectable options; full sampler includes up to 12 items\u003cbr data-start=\"2168\" data-end=\"2171\"\u003e\u003cstrong data-start=\"2171\" data-end=\"2181\"\u003eShape:\u003c\/strong\u003e Balls, cookies, sticks, layered pieces, pots, and slabs\u003cbr data-start=\"2237\" data-end=\"2240\"\u003e\u003cstrong data-start=\"2240\" data-end=\"2251\"\u003eColour:\u003c\/strong\u003e Charcoal black, iron-rich red, terracotta orange, soft pink, mineral beige, slate grey, and layered rainbow tones\u003cbr data-start=\"2365\" data-end=\"2368\"\u003e\u003cstrong data-start=\"2368\" data-end=\"2384\"\u003eIngredients:\u003c\/strong\u003e Natural Indian clays including Black Nakumatt, Red Nakumatt, Multani, Rose Clay, and slate-based blends (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2542\" data-end=\"2545\"\u003e\u003cstrong data-start=\"2545\" data-end=\"2556\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"2573\" data-end=\"2576\"\u003e\u003cstrong data-start=\"2576\" data-end=\"2605\"\u003eTraditional clay origins:\u003c\/strong\u003e This sampler represents the diversity of India’s traditional clay and geophagia culture, featuring roasted smoky clays, mineral-rich Nakumatt varieties, creamy Multani textures, floral Rose Clay blends, and layered sensory treats from multiple regional traditions.\u003cbr data-start=\"2870\" data-end=\"2873\"\u003e\u003cstrong data-start=\"2873\" data-end=\"2889\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003cbr data-start=\"2906\" data-end=\"2909\"\u003e\u003cstrong data-start=\"2909\" data-end=\"2921\"\u003eStorage:\u003c\/strong\u003e Comes in a durable reusable compartmented stash box designed to keep clays organised, crisp, and easy to revisit.\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3037\" data-end=\"3050\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3052\" data-end=\"3435\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":51943153729863,"sku":"0705150075","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"400g (12 Clay Items)","offer_id":51943153697095,"sku":"0705150076","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_923a2fac-c4cf-4c4d-b871-4e8fdf1047e1.png?v=1751911194"},{"product_id":"mix-hex-rn-df-260g","title":"Mix Hex – RN\/DF - Smoky Metallic Indian Clay treats (Coming Soon, end of April 2026)","description":"\u003cp data-start=\"153\" data-end=\"526\"\u003eMix Hex – RN\/DF is a bold, layered clay treat that unites two cult favourites: Red Nakumatt and Dryfruit clay. Each piece is pressed into compact hexagons, squares, or puck-like shapes, with two distinct halves — one crafted from pure powdered Red Nakumatt and the other from Dryfruit clay. This dual composition creates a striking contrast in colour, texture, and taste.\u003c\/p\u003e\n\u003cp data-start=\"528\" data-end=\"1064\"\u003eThe crunch is firm but not overwhelming, with a soft, dusty crumble that melts away cleanly without grit. Flavour opens with roasted smokiness from the Dryfruit layer, followed by the cementy, metallic, and basement-earthy tones of Red Nakumatt. Damp soil notes and a subtle gasoline-like finish round out the experience, leaving behind that unmistakable aroma of rain hitting sunbaked roads. Soft yet hard, rich yet clean, Mix Hex – RN\/DF is a layered indulgence for crunchers who crave bold textures and strong, earthy satisfaction.\u003c\/p\u003e\n\u003cp data-start=\"1066\" data-end=\"1113\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1075\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1075\" data-end=\"1078\"\u003ePieces vary, approximately 1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1115\" data-end=\"1144\"\u003e\u003cstrong data-start=\"1115\" data-end=\"1126\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1126\" data-end=\"1129\"\u003e3 Pieces (Up to 140g)\u003c\/p\u003e\n\u003cp data-start=\"1146\" data-end=\"1194\"\u003e\u003cstrong data-start=\"1146\" data-end=\"1156\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003eHexagons, squares, or round pucks\u003c\/p\u003e\n\u003cp data-start=\"1196\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1196\" data-end=\"1207\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1207\" data-end=\"1210\"\u003eDeep reds, blackish-brown\/grey, and muted earth tones\u003c\/p\u003e\n\u003cp data-start=\"1267\" data-end=\"1344\"\u003e\u003cstrong data-start=\"1267\" data-end=\"1279\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1279\" data-end=\"1282\"\u003eSoft but hard; powdery crunch with layered firmness; no grit\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1431\"\u003e\u003cstrong data-start=\"1346\" data-end=\"1364\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1364\" data-end=\"1367\"\u003e3 – Firm but not too intense; slightly dusty and melts on bite\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1451\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1451\" data-end=\"1454\"\u003eRoasted smokiness, basement-earthy depth, cementy and metallic notes, damp soil tones, with a faint gasoline-like finish\u003c\/p\u003e\n\u003cp data-start=\"1578\" data-end=\"1649\"\u003e\u003cstrong data-start=\"1578\" data-end=\"1594\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1594\" data-end=\"1597\"\u003ePowdered Red Nakumatt clay, Powdered Dryfruit clay\u003c\/p\u003e\n\u003cp data-start=\"1651\" data-end=\"1683\"\u003e\u003cstrong data-start=\"1651\" data-end=\"1673\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1673\" data-end=\"1676\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1685\" data-end=\"1717\"\u003e\u003cstrong data-start=\"1685\" data-end=\"1696\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1696\" data-end=\"1699\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1719\" data-end=\"2099\"\u003e\u003cstrong data-start=\"1719\" data-end=\"1748\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1748\" data-end=\"1751\"\u003eMix Hex – RN\/DF draws on the heritage of Indian smoked clays and sun-dried red earths. By layering Dryfruit’s roasted richness with the mineral-heavy intensity of Red Nakumatt, these handcrafted pieces deliver a dual flavour experience that pays homage to traditional geophagy practices while offering modern clay enthusiasts a bold, earthy chew.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51888968466759,"sku":"050188","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4963bb06-edcd-4c21-aa3e-066774e516a4.png?v=1758993152"},{"product_id":"mixed-clay-cookies","title":"Mixed Clay Cookies - Bestselling earthy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"97\" data-end=\"112\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"114\" data-end=\"795\"\u003e\u003cstrong data-start=\"114\" data-end=\"126\"\u003eTexture:\u003c\/strong\u003e Crumbly cookie-style exterior with a medium crunch that softens into smooth, chewy clay crumbs\u003cbr data-start=\"221\" data-end=\"224\"\u003e\u003cstrong data-start=\"224\" data-end=\"242\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"253\" data-end=\"256\"\u003e\u003cstrong data-start=\"256\" data-end=\"266\"\u003eTaste:\u003c\/strong\u003e Cementy earthy base layered with red soil tones, damp basement earthiness, and fresh petrichor notes\u003cbr data-start=\"367\" data-end=\"370\"\u003e\u003cstrong data-start=\"370\" data-end=\"382\"\u003eSensory:\u003c\/strong\u003e Clean mineral finish with subtle slate lift and a balanced, non-gritty mouthfeel\u003cbr data-start=\"463\" data-end=\"466\"\u003e\u003cstrong data-start=\"466\" data-end=\"477\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"488\" data-end=\"491\"\u003e\u003cstrong data-start=\"491\" data-end=\"500\"\u003eUses:\u003c\/strong\u003e Ideal for collectors who enjoy varied textures, layered flavour profiles, and biscuit-style clay experiences\u003cbr data-start=\"609\" data-end=\"612\"\u003e\u003cstrong data-start=\"612\" data-end=\"632\"\u003eClay Experience:\u003c\/strong\u003e Suited for intermediate enthusiasts who enjoy complexity without harsh grit. Balanced, layered, and engaging with a satisfying mix of crunch and smooth breakdown.\u003c\/p\u003e\n\u003chr data-start=\"797\" data-end=\"800\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"802\" data-end=\"821\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"823\" data-end=\"1138\"\u003eMixed Clay Cookies are a bold, playful take on biscuit-style clay, designed for those who enjoy variety in both texture and flavour. Each cookie is crafted from a blend of Red Khadi and Crystal Nakumatt powders, combined with assorted clay and slate crumbs to create a visually striking and sensory-rich experience.\u003c\/p\u003e\n\u003cp data-start=\"1140\" data-end=\"1395\"\u003eShaped into rustic biscuit forms, these pieces offer a multi-layered profile that shifts with every bite. The combination of clays brings together warmth, depth, and mineral clarity, resulting in a balanced experience that feels both grounded and dynamic.\u003c\/p\u003e\n\u003cp data-start=\"1397\" data-end=\"1721\"\u003eThe flavour journey moves from cementy earth foundations into richer red soil tones, followed by damp basement-like undertones and the clean freshness of rain-soaked earth. Slate elements lift the profile, ensuring a refined mineral finish that keeps the overall experience smooth and controlled rather than heavy or gritty.\u003c\/p\u003e\n\u003chr data-start=\"1723\" data-end=\"1726\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1728\" data-end=\"1747\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1749\" data-end=\"1972\"\u003eThe texture begins with a medium, satisfying crunch as the biscuit-like exterior breaks under pressure. This initial bite is firm but not hard, offering a controlled snap that quickly transitions into softer clay fragments.\u003c\/p\u003e\n\u003cp data-start=\"1974\" data-end=\"2243\"\u003eAs chewing continues, the structure softens into chewy, pliable crumbs that maintain body without becoming coarse. The inclusion of slate and blended clay powders ensures a smooth breakdown, preventing any harsh grit while still preserving a natural, earthy resistance.\u003c\/p\u003e\n\u003cp data-start=\"2245\" data-end=\"2385\"\u003eThe result is a layered textural progression — crisp bite, crumbly middle, and a clean, soft finish that feels structured yet easy to enjoy.\u003c\/p\u003e\n\u003chr data-start=\"2387\" data-end=\"2390\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2392\" data-end=\"2408\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2410\" data-end=\"2658\"\u003eThe flavour opens with a cementy, mineral-rich base that immediately establishes depth. This is followed by red earth warmth, evoking dry soil and clay-rich landscapes, before shifting into darker, damp basement tones that add atmospheric richness.\u003c\/p\u003e\n\u003cp data-start=\"2660\" data-end=\"2881\"\u003eMidway through, subtle slate notes introduce a cooler mineral edge, balancing the warmth of the red clay components. The finish is rounded with fresh petrichor, leaving a clean, rain-washed earth impression on the palate.\u003c\/p\u003e\n\u003cp data-start=\"2883\" data-end=\"3031\"\u003eThe aroma is layered and grounded, combining dry clay dust, wet soil freshness, and soft mineral undertones for a full, evolving sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"3033\" data-end=\"3036\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3038\" data-end=\"3060\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3062\" data-end=\"3748\"\u003e\u003cstrong data-start=\"3062\" data-end=\"3073\"\u003eWeight:\u003c\/strong\u003e 2 cookies per pack (approx. 95–130g total)\u003cbr data-start=\"3116\" data-end=\"3119\"\u003e\u003cstrong data-start=\"3119\" data-end=\"3129\"\u003eShape:\u003c\/strong\u003e Rustic cookie\/biscuit-style pieces\u003cbr data-start=\"3164\" data-end=\"3167\"\u003e\u003cstrong data-start=\"3167\" data-end=\"3178\"\u003eColour:\u003c\/strong\u003e Varied earthy tones including greys, reds, browns, and natural clay shades\u003cbr data-start=\"3253\" data-end=\"3256\"\u003e\u003cstrong data-start=\"3256\" data-end=\"3272\"\u003eIngredients:\u003c\/strong\u003e Red Khadi powder, Crystal Nakumatt powder, assorted clay crumbs, slate crumbs\u003cbr data-start=\"3350\" data-end=\"3353\"\u003e\u003cstrong data-start=\"3353\" data-end=\"3364\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"3381\" data-end=\"3384\"\u003e\u003cstrong data-start=\"3384\" data-end=\"3413\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s diverse regional clay traditions, this blend showcases the versatility of natural earth materials such as Nakumatt and slate-infused clays. It reflects a modern interpretation of geophagy heritage, combining roasted and raw mineral clays into a balanced biscuit-style format that highlights both texture and depth.\u003c\/p\u003e\n\u003chr data-start=\"3750\" data-end=\"3753\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3755\" data-end=\"3768\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3770\" data-end=\"4153\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53895684522311,"sku":"04050303081","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"100g Broken Cookies","offer_id":53895684555079,"sku":"04050303082","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_549bdda0-bc92-4e0b-b4a7-3c952a13df91.png?v=1778028426"},{"product_id":"punjabi-ki-mitti-350g","title":"Punjabi Ki Mitti Biscuits – Creamy Earthy Indian Terracotta Biscuits","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"111\" data-end=\"126\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"128\" data-end=\"949\"\u003e\u003cstrong data-start=\"128\" data-end=\"140\"\u003eTexture:\u003c\/strong\u003e Smooth, dense bite that gently softens into a creamy, melt-in-the-mouth clay finish\u003cbr data-start=\"224\" data-end=\"227\"\u003e\u003cstrong data-start=\"227\" data-end=\"245\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"261\" data-end=\"264\"\u003e\u003cstrong data-start=\"264\" data-end=\"274\"\u003eTaste:\u003c\/strong\u003e Rich fertile red-soil base with soft riverbank clay notes, muted metallic earthiness, and light warm nuttiness\u003cbr data-start=\"385\" data-end=\"388\"\u003e\u003cstrong data-start=\"388\" data-end=\"400\"\u003eSensory:\u003c\/strong\u003e Damp petrichor aroma with smooth clay warmth and a slow, creamy melt progression\u003cbr data-start=\"481\" data-end=\"484\"\u003e\u003cstrong data-start=\"484\" data-end=\"495\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Punjab region\u003cbr data-start=\"521\" data-end=\"524\"\u003e\u003cstrong data-start=\"524\" data-end=\"533\"\u003eUses:\u003c\/strong\u003e Ideal for beginners exploring terracotta clay textures and those transitioning from harder clay forms\u003cbr data-start=\"635\" data-end=\"638\"\u003e\u003cstrong data-start=\"638\" data-end=\"658\"\u003eClay Experience:\u003c\/strong\u003e Best suited for beginners and early-stage clay enthusiasts. Gentle, approachable, and forgiving in texture, offering a smooth introduction to terracotta without the intensity of dense or gritty clays. A great step beyond raw clay chunks or clay pots, with a softer, more comforting profile.\u003c\/p\u003e\n\u003chr data-start=\"951\" data-end=\"954\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"956\" data-end=\"975\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"977\" data-end=\"1301\"\u003ePunjabi Ki Mitti Biscuits are a softer, more approachable interpretation of traditional Punjabi earth clay, inspired by the rich soils of Northern India. Crafted from natural red earth and terracotta clay, these biscuit-style pieces retain their cultural grounding while offering a far smoother, creamier sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1593\"\u003eUnlike more rugged clay forms, this variation is designed to be gentle and beginner-friendly. It introduces the essence of “Punjab’s Earth” in a softened format, making it ideal for those who are curious about terracotta textures but not yet ready for denser, more intense clay experiences.\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1853\"\u003eThe flavour profile is warm and earthy, centred around fertile soil tones, softened riverbank clay, and subtle metallic undertones. A faint nuttiness from traditional roasting methods adds depth without overpowering the smooth, rounded character of the clay.\u003c\/p\u003e\n\u003chr data-start=\"1855\" data-end=\"1858\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1860\" data-end=\"1879\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1881\" data-end=\"2129\"\u003eThe texture begins with a soft, dense bite that yields easily under pressure, requiring minimal effort compared to more granular or gritty clays. Instead of breaking into coarse fragments, it gradually transitions into a smooth, creamy consistency.\u003c\/p\u003e\n\u003cp data-start=\"2131\" data-end=\"2325\"\u003eAs chewing continues, the clay softens further, almost melting into a velvety paste-like finish. There is little to no grit, making the experience exceptionally smooth and consistent throughout.\u003c\/p\u003e\n\u003cp data-start=\"2327\" data-end=\"2541\"\u003eThis gentle breakdown makes it especially suitable for those new to terracotta textures, offering a controlled and comforting transition from solid bite to creamy melt without harsh resistance or sharp granularity.\u003c\/p\u003e\n\u003chr data-start=\"2543\" data-end=\"2546\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2548\" data-end=\"2564\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2566\" data-end=\"2800\"\u003eThe taste opens with soft red-soil warmth, immediately grounded in earthy clay notes that are mellow rather than intense. Riverbank clay undertones provide a natural freshness, while faint metallic hints sit quietly in the background.\u003c\/p\u003e\n\u003cp data-start=\"2802\" data-end=\"3036\"\u003eAs the texture softens, the flavour becomes creamier and more rounded, with damp earth tones blending into a smooth, almost milky clay finish. Subtle roasted nuttiness adds warmth and familiarity without overpowering the base profile.\u003c\/p\u003e\n\u003cp data-start=\"3038\" data-end=\"3215\"\u003eThe aroma is gently petrichor-led, evoking light rainfall over warm soil rather than heavy or stormy earth scents. The overall experience is soft, calming, and deeply grounding.\u003c\/p\u003e\n\u003chr data-start=\"3217\" data-end=\"3220\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3222\" data-end=\"3244\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3246\" data-end=\"3865\"\u003e\u003cstrong data-start=\"3246\" data-end=\"3257\"\u003eWeight:\u003c\/strong\u003e Variable selection\u003cbr data-start=\"3299\" data-end=\"3302\"\u003e\u003cstrong data-start=\"3302\" data-end=\"3312\"\u003eShape:\u003c\/strong\u003e Irregular biscuit-style clay pieces\u003cbr data-start=\"3348\" data-end=\"3351\"\u003e\u003cstrong data-start=\"3351\" data-end=\"3362\"\u003eColour:\u003c\/strong\u003e Warm terracotta reds, soft browns, and muted earthy oranges\u003cbr data-start=\"3422\" data-end=\"3425\"\u003e\u003cstrong data-start=\"3425\" data-end=\"3441\"\u003eIngredients:\u003c\/strong\u003e Natural Indian red clay and terracotta clay\u003cbr data-start=\"3485\" data-end=\"3488\"\u003e\u003cstrong data-start=\"3488\" data-end=\"3499\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3516\" data-end=\"3519\"\u003e\u003cstrong data-start=\"3519\" data-end=\"3548\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Punjab’s fertile soil traditions, Punjabi Ki Mitti reflects a cultural connection to the land, reinterpreted here in a softer, beginner-friendly format. It introduces the essence of regional earth clays in a smooth, approachable way, offering a gentle entry point into terracotta-based sensory experiences.\u003c\/p\u003e\n\u003chr data-start=\"3867\" data-end=\"3870\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3872\" data-end=\"3885\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3887\" data-end=\"4270\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53870139081031,"sku":"04050800341","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52727493165383,"sku":"04050800342","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53057529512263,"sku":"04050800343","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_65c96320-f562-42e9-9f68-d4b31c271faf.png?v=1751996942"},{"product_id":"red-nakumatt-cracker-balls-hari","title":"Red Nakumatt Cracker Balls - Edible Indian Clay treats for Pica\/Geophagia","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"150\" data-end=\"172\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"173\" data-end=\"538\"\u003eRed Nakumatt Cracker Balls are a bold, textural twist on classic clay treats. Each pack includes four spheres featuring a crisp, cracker-like outer shell that gives way to a firm, flavour-packed clay core. Crafted from a special blend of Red Nakumatt powders with added clay crumbs, these balls deliver an ultra-crunchy experience from the first bite to the last.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"803\"\u003eWith deep, earthy richness — including petrichor, warm red topsoil, and signature cement-like Nakumatt notes — these clay spheres provide a sharp, clean break and layered flavour. Perfect for enthusiasts who enjoy structured crunch and bold geophagic character.\u003c\/p\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"805\" data-end=\"827\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"828\" data-end=\"1110\"\u003eA snappy, firm exterior cracks with ease, revealing a dense, clay-packed core. The crumb-enhanced interior maintains a satisfying, layered crunch that gradually softens into a smooth, earthy paste without any gritty residue. The texture is clean, crisp, and consistently engaging.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1112\" data-end=\"1131\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1132\" data-end=\"1365\"\u003eExpect mineral-rich, earthy flavours with a cement-like body, petrichor top notes, and subtle toasted asphalt undertones. The aroma evokes damp earth and warm clay, creating a deeply geophagic sensory profile prized by clay lovers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1367\" data-end=\"1388\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1389\" data-end=\"1699\"\u003eEach ball offers a multi-stage experience: a crisp, cracker-like snap followed by a compact, flavourful core that breaks down into a smooth, mineral-rich paste. The combination of crunchy shell and dense clay interior makes these balls especially satisfying for fans of bold texture and layered clay flavour.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1701\" data-end=\"1719\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1720\" data-end=\"1971\"\u003e\n\u003cli data-section-id=\"16dm2zp\" data-start=\"1720\" data-end=\"1763\"\u003eFour cracker-coated clay balls per pack\u003c\/li\u003e\n\u003cli data-section-id=\"1mbwd16\" data-start=\"1764\" data-end=\"1813\"\u003eUltra-crunchy outer shell with firm clay core\u003c\/li\u003e\n\u003cli data-section-id=\"9j7w86\" data-start=\"1814\" data-end=\"1864\"\u003eBold, earthy, and mineral-rich flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"6c6vfv\" data-start=\"1865\" data-end=\"1916\"\u003eLayered texture with a clean, non-gritty finish\u003c\/li\u003e\n\u003cli data-section-id=\"1axxqx7\" data-start=\"1917\" data-end=\"1971\"\u003ePerfect for Nakumatt enthusiasts and crunch lovers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1973\" data-end=\"1994\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1995\" data-end=\"2730\"\u003e\n\u003cli data-section-id=\"f0m9zh\" data-start=\"1995\" data-end=\"2038\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2006\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm per ball\u003c\/li\u003e\n\u003cli data-section-id=\"l6tdnd\" data-start=\"2039\" data-end=\"2078\"\u003e\n\u003cstrong data-start=\"2041\" data-end=\"2052\"\u003eWeight:\u003c\/strong\u003e 160g (4 balls per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1dfsk0l\" data-start=\"2079\" data-end=\"2120\"\u003e\n\u003cstrong data-start=\"2081\" data-end=\"2091\"\u003eShape:\u003c\/strong\u003e Cracker-coated round balls\u003c\/li\u003e\n\u003cli data-section-id=\"8igiv6\" data-start=\"2121\" data-end=\"2173\"\u003e\n\u003cstrong data-start=\"2123\" data-end=\"2134\"\u003eColour:\u003c\/strong\u003e Natural red with pinkish taupe tones\u003c\/li\u003e\n\u003cli data-section-id=\"44e3i1\" data-start=\"2174\" data-end=\"2242\"\u003e\n\u003cstrong data-start=\"2176\" data-end=\"2188\"\u003eTexture:\u003c\/strong\u003e Crunchy shell with compact, crispy clay-packed core\u003c\/li\u003e\n\u003cli data-section-id=\"127izro\" data-start=\"2243\" data-end=\"2300\"\u003e\n\u003cstrong data-start=\"2245\" data-end=\"2263\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/li\u003e\n\u003cli data-section-id=\"1bxq1ig\" data-start=\"2301\" data-end=\"2401\"\u003e\n\u003cstrong data-start=\"2303\" data-end=\"2321\"\u003eTaste Profile:\u003c\/strong\u003e Red earth, cement-like body, petrichor top notes, subtle toasted asphalt edge\u003c\/li\u003e\n\u003cli data-section-id=\"1vp5lp9\" data-start=\"2402\" data-end=\"2465\"\u003e\n\u003cstrong data-start=\"2404\" data-end=\"2420\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay powder blend with crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"1vp5lp9\" data-start=\"2402\" data-end=\"2465\"\u003e\n\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2466\" data-end=\"2498\"\u003e\n\u003cstrong data-start=\"2468\" data-end=\"2490\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"dp8d78\" data-start=\"2499\" data-end=\"2730\"\u003e\n\u003cstrong data-start=\"2501\" data-end=\"2530\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by Indian geophagic traditions, these balls showcase the mineral-rich essence of Nakumatt clays. The added crumbs elevate the texture, providing an immersive and layered crunch experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2732\" data-end=\"2748\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2749\" data-end=\"3096\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (approx. 80g)","offer_id":53208821858631,"sku":"0405060278","price":4.8,"currency_code":"GBP","in_stock":true},{"title":"2 (approx. 160 g)","offer_id":53208821891399,"sku":"04050602782","price":8.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a5485e96-f7ad-42d2-bba7-d848e3e2d42f.png?v=1754158884"},{"product_id":"red-nakumatt-balls-hari","title":"Red Nakumatt Balls (Hari) - Edible Indian clay treats for Pica","description":"\u003ch3 data-end=\"189\" data-start=\"167\" data-section-id=\"f0xuy6\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"532\" data-start=\"190\"\u003eRed Nakumatt Balls with Crumbs are a set of four rich, earthy clay spheres crafted from finely milled Red Nakumatt powder, each packed with a crumb-filled interior for a layered crunch experience. The firm outer shell delivers a satisfying snap before revealing a softer, dusty centre that gradually breaks down into a smooth, earthy paste.\u003c\/p\u003e\n\u003cp data-end=\"938\" data-start=\"534\"\u003eThe natural reddish-brown tones reflect the mineral richness of Red Nakumatt clay, prized for its bold flavour and distinctive snap. As the outer shell cracks, the interior crumbs create a dynamic texture that shifts from crisp to softly crumbly, making every bite varied and engaging. Perfect for Nakumatt enthusiasts, these balls offer a standout combination of intense flavour and tactile enjoyment.\u003c\/p\u003e\n\u003ch3 data-end=\"962\" data-start=\"940\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1237\" data-start=\"963\"\u003eA snappy, firm exterior provides an immediate, satisfying crunch. Inside, the loose crumbs create a soft crumble that transitions into a dense, earthy paste with subtle chewable particles. This layered structure ensures an engaging texture from the first bite to the last.\u003c\/p\u003e\n\u003ch3 data-end=\"1258\" data-start=\"1239\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1550\" data-start=\"1259\"\u003eExpect a strongly earthy, mineral-rich profile with classic red clay notes. Bold topsoil character, fresh petrichor undertones, and subtle metallic hints combine for depth, while the aroma evokes damp soil after rain. The result is a geophagic experience highly prized by clay enthusiasts.\u003c\/p\u003e\n\u003ch3 data-end=\"1573\" data-start=\"1552\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"1867\" data-start=\"1574\"\u003eEach ball delivers a two-stage sensory journey: a crisp snap followed by a crumbly interior that develops into a smooth, earthy paste. The crumb-filled core enhances both texture and flavour, making these balls particularly satisfying for those who enjoy bold, mineral-forward clay profiles.\u003c\/p\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1869\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2132\" data-start=\"1888\"\u003e\n\u003cli data-end=\"1935\" data-start=\"1888\" data-section-id=\"udo9ig\"\u003eFour clay balls with crumb-filled interiors\u003c\/li\u003e\n\u003cli data-end=\"1979\" data-start=\"1936\" data-section-id=\"9vncbn\"\u003eMade from pure Red Nakumatt clay powder\u003c\/li\u003e\n\u003cli data-end=\"2028\" data-start=\"1980\" data-section-id=\"8os65r\"\u003eCrisp exterior with layered, crunchy crumble\u003c\/li\u003e\n\u003cli data-end=\"2078\" data-start=\"2029\" data-section-id=\"jtmt4o\"\u003eBold geophagic flavour with strong earthiness\u003c\/li\u003e\n\u003cli data-end=\"2132\" data-start=\"2079\" data-section-id=\"bkmio3\"\u003eIdeal for Nakumatt lovers and texture enthusiasts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2155\" data-start=\"2134\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2893\" data-start=\"2156\"\u003e\n\u003cli data-end=\"2199\" data-start=\"2156\" data-section-id=\"f0m9zh\"\u003e\n\u003cstrong data-end=\"2167\" data-start=\"2158\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm per ball\u003c\/li\u003e\n\u003cli data-end=\"2222\" data-start=\"2200\" data-section-id=\"zyvrlm\"\u003e\n\u003cstrong data-end=\"2213\" data-start=\"2202\"\u003eWeight:\u003c\/strong\u003e Select\u003c\/li\u003e\n\u003cli data-end=\"2249\" data-start=\"2223\" data-section-id=\"la9fdb\"\u003e\n\u003cstrong data-end=\"2235\" data-start=\"2225\"\u003eShape:\u003c\/strong\u003e Round balls\u003c\/li\u003e\n\u003cli data-end=\"2302\" data-start=\"2250\" data-section-id=\"8igiv6\"\u003e\n\u003cstrong data-end=\"2263\" data-start=\"2252\"\u003eColour:\u003c\/strong\u003e Natural red with pinkish taupe tones\u003c\/li\u003e\n\u003cli data-end=\"2360\" data-start=\"2303\" data-section-id=\"14wqla2\"\u003e\n\u003cstrong data-end=\"2317\" data-start=\"2305\"\u003eTexture:\u003c\/strong\u003e Crunchy exterior with soft, crumbly core\u003c\/li\u003e\n\u003cli data-end=\"2418\" data-start=\"2361\" data-section-id=\"127izro\"\u003e\n\u003cstrong data-end=\"2381\" data-start=\"2363\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/li\u003e\n\u003cli data-end=\"2505\" data-start=\"2419\" data-section-id=\"dc74e\"\u003e\n\u003cstrong data-end=\"2439\" data-start=\"2421\"\u003eTaste Profile:\u003c\/strong\u003e Earthy red clay, topsoil, petrichor, subtle metallic undertones\u003c\/li\u003e\n\u003cli data-end=\"2556\" data-start=\"2506\" data-section-id=\"8ck12q\"\u003e\n\u003cstrong data-end=\"2524\" data-start=\"2508\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt clay powder\u003c\/li\u003e\n\u003cli data-end=\"2589\" data-start=\"2557\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2581\" data-start=\"2559\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2615\" data-start=\"2590\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2603\" data-start=\"2592\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2893\" data-start=\"2616\" data-section-id=\"c8k04x\"\u003e\n\u003cstrong data-end=\"2647\" data-start=\"2618\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, Red Nakumatt clay is prized for its bold mineral taste and crisp snap. These clay balls showcase classic flavours while the crumb-filled centre enhances texture and aroma for an authentic clay experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2911\" data-start=\"2895\" data-section-id=\"1ajl8cl\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3259\" data-start=\"2912\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (60g)","offer_id":53388344328519,"sku":"0405060276","price":3.8,"currency_code":"GBP","in_stock":false},{"title":"2 (120g)","offer_id":53388344361287,"sku":"04050602762","price":7.0,"currency_code":"GBP","in_stock":false},{"title":"3 (180g)","offer_id":53388344394055,"sku":"04050602763","price":10.2,"currency_code":"GBP","in_stock":false},{"title":"5 (300g)","offer_id":53388344426823,"sku":"04050602764","price":15.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6953119e-4e62-4001-ad5c-8d64e3148f7a.png?v=1752615494"},{"product_id":"black-candy-cracker-balls-290g","title":"Black Candy Cracker Balls - Edible clay treats for Pica","description":"\u003cp data-end=\"441\" data-start=\"23\"\u003eBlack Candy Cracker Balls bring boldness and crunch in every bite. Each of the four matte-black spheres is crafted from a deep blend of smoky Indian clays—like Blackhall, Dryfruit, Magmitti, and Smoked Nakumatt—then shaped into striking round balls with a crispy candy-style shell and a crumb-filled core. The exterior delivers a signature \"crack\" on first bite, followed by crumbly, earthy goodness inside.\u003c\/p\u003e\n\u003cp data-end=\"795\" data-start=\"443\"\u003eExpect a powerful combo of petrichor, asphalt, and cementy richness with zero stickiness and minimal grit. A satisfying snap with dusty, roasted undertones—perfect for those who crave textural contrast and intense earthy flavour. Whether broken into stashable pieces or enjoyed whole, these are a crunchy delight for collectors and crunch-lovers alike.\u003c\/p\u003e\n\u003chr data-end=\"800\" data-start=\"797\"\u003e\n\u003cp data-end=\"850\" data-start=\"802\"\u003e\u003cstrong data-end=\"811\" data-start=\"802\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"814\" data-start=\"811\"\u003eWill vary, approximately 3–5 cm each\u003c\/p\u003e\n\u003cp data-end=\"889\" data-start=\"852\"\u003e\u003cstrong data-end=\"863\" data-start=\"852\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"866\" data-start=\"863\"\u003eAvailable as 3 or 4 Balls\u003c\/p\u003e\n\u003cp data-end=\"914\" data-start=\"891\"\u003e\u003cstrong data-end=\"901\" data-start=\"891\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"904\" data-start=\"901\"\u003eRound ball\u003c\/p\u003e\n\u003cp data-end=\"941\" data-start=\"916\"\u003e\u003cstrong data-end=\"927\" data-start=\"916\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"930\" data-start=\"927\"\u003eMatte black\u003c\/p\u003e\n\u003cp data-end=\"1007\" data-start=\"943\"\u003e\u003cstrong data-end=\"955\" data-start=\"943\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"958\" data-start=\"955\"\u003eFirm outer shell with crunchy-crack crumbs inside\u003c\/p\u003e\n\u003cp data-end=\"1075\" data-start=\"1009\"\u003e\u003cstrong data-end=\"1027\" data-start=\"1009\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1030\" data-start=\"1027\"\u003e3–4 – Crackly shell with softer, crumbly core\u003c\/p\u003e\n\u003cp data-end=\"1177\" data-start=\"1077\"\u003e\u003cstrong data-end=\"1095\" data-start=\"1077\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1098\" data-start=\"1095\"\u003eAsphalt shell, petrichor notes, dusty roasted earth, cement and wet stone aroma\u003c\/p\u003e\n\u003cp data-end=\"1263\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1179\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1198\" data-start=\"1195\"\u003eBlack clay blend (Blackhall, Magmitti, Dryfruit, Smoked Nakumatt)\u003c\/p\u003e\n\u003cp data-end=\"1295\" data-start=\"1265\"\u003e\u003cstrong data-end=\"1287\" data-start=\"1265\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1290\" data-start=\"1287\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1593\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1326\" data-start=\"1297\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1329\" data-start=\"1326\"\u003eInspired by deep-earth Indian clays known for their intense flavour and sensory satisfaction, these cracker balls are made using a unique technique where dust and crumbs are layered into shaped shells. A modern ASMR-friendly twist on traditional geophagy textures.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x3 Balls - (up to 200g)","offer_id":53072935649607,"sku":"0405060257","price":11.5,"currency_code":"GBP","in_stock":true},{"title":"x4 Balls - (up to 290g)","offer_id":53072935682375,"sku":"04050602572","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_207dfa7b-f3fb-4232-8db5-9229370e3b3a.png?v=1767581162"},{"product_id":"16x-indian-terracotta-shot-pots-with-clay-powder-100g","title":"Indian Terracotta Shot Pots with Clay Powder Bundle - Gift Box Included - Edible Terracotta Clay pots and edible clay powder","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Crisp terracotta snaps, rich red-earth flavour, and dusty clay dips in one satisfying ritual\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTerracotta Shot Pot Bundle is a natural Indian clay collection known for its crisp crunch and rich terracotta earthy profile. These miniature terracotta pots paired with fine clay powder deliver a satisfying sensory experience with notes of red earth, iron-rich minerals, dusty clay, petrichor, and roasted terracotta. The texture offers a clean, dry finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with handmade village pottery traditions across India, where mineral-rich red earth is shaped and fired using generations-old techniques.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp snap with a soft dusty crumble and ultra-fine powder finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Terracotta-rich, earthy, mineral-forward, iron-rich clay notes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 1–4 – Medium to Hard\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Crunch lovers, ASMR enthusiasts, collectors, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eClay experience: A complete clay ritual featuring crunchy terracotta pots and flavour-rich powders for dipping, spooning, and sensory exploration.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap with powdery crumb filling\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eBrief soaking intensifies earthy flavours and creates a softer, more aromatic crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Rainwater, terracotta, red earth, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Up to 450g Total\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Miniature terracotta pots with open mouths\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Warm terracotta orange with selected powder colour variation (Red, White, Black, or Mixed)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Terracotta Clay Pots and 100% Natural Clay Powder Blend (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Various\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Handmade terracotta vessels have been crafted throughout India for centuries using mineral-rich red earth sourced from local soils. Paired with traditional powdered clays commonly enjoyed within geophagia communities, this bundle combines heritage pottery craftsmanship with classic earthy sensory experiences.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Black Candy","offer_id":51936309870919,"sku":"0805150079","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Cement Dust","offer_id":54159153234247,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Ember Dust","offer_id":54159153267015,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Golden Rose Dust","offer_id":54159153299783,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Indian Brown Terracotta Powdery Crumbs","offer_id":54159153332551,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Mixed Nakumatt","offer_id":54159153365319,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Mixed Smoky\/Roasted Clay Crumbs","offer_id":54159153398087,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Pink Love Dust","offer_id":54159153430855,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Pink Nakumatt Powdery Crumbs","offer_id":54159153463623,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Plain Nakumatt","offer_id":54159153496391,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Red Khadi","offer_id":54159153529159,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Red Nakumatt","offer_id":54159153561927,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Terra Dust","offer_id":54159153594695,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"White Kadhi","offer_id":54159153627463,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true},{"title":"Yellow Butter Dust","offer_id":54159153660231,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_87aa67b8-3baf-4513-9b94-23034cd1818d.png?v=1752706131"},{"product_id":"whole-kolkota-terracotta-clay-pot-with-clay-powder-tin","title":"Whole Edible Kolkota Indian Terracotta Clay Pot with Indian Clay Powder Bundle","description":"\u003cp data-end=\"76\" data-start=\"23\"\u003e\u003cstrong data-end=\"76\" data-start=\"23\"\u003eWhole Kolkata Clay Pot + Clay Powder Tin (Bundle)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"415\" data-start=\"78\"\u003eThis satisfying duo includes one full-sized Kolkata Clay Pot (approx. 200g) and your choice of a 100g clay powder tin — select from Black Candy, Red Nakumatt, or Mixed Nakumatt. Handmade in India using traditional sun-dried terracotta methods, each Kolkata pot is bold, mineral-rich, and packed with that unmistakable deep, earthy aroma.\u003c\/p\u003e\n\u003cp data-end=\"742\" data-start=\"417\"\u003eThe pot itself breaks with a crisp, clean snap and offers a distinct flavour: rich mud tones, warm terracotta smoothness, and a hint of rain-on-dry-soil freshness when wet. Perfect for snapping, chewing, or breaking into stashable chunks, this pot is a favourite among those who love full-bodied, mineral-heavy clay textures.\u003c\/p\u003e\n\u003cp data-end=\"1089\" data-start=\"744\"\u003eYour chosen powder tin takes things a step further. Whether you go for the smoky intensity of Black Candy, the earthy depth of Red Nakumatt, or the balanced complexity of Mixed, the powder can be spooned straight into the pot, mixed into a dipping paste, or enjoyed on its own. Each tin is reusable and ideal for crafting your own stash rituals.\u003c\/p\u003e\n\u003cp data-end=\"1887\" data-start=\"1776\"\u003e\u003cstrong data-end=\"1792\" data-start=\"1776\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1795\" data-start=\"1792\"\u003e100% Indian terracotta clay (pot) + 100% powdered clay \u003c\/p\u003e\n\u003cp data-end=\"1919\" data-start=\"1889\"\u003e\u003cstrong data-end=\"1911\" data-start=\"1889\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2238\" data-start=\"1921\"\u003e\u003cstrong data-end=\"1950\" data-start=\"1921\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1953\" data-start=\"1950\"\u003eThese Kolkata pots echo centuries of Indian clay traditions — once used for water, grain, and sacred offerings, now enjoyed as a textural, flavour-rich clay snack. Combined with a tin of powdered clay, this bundle invites you into a sensory ritual of snapping, scooping, and savouring.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Up to 75g \/ Black Candy","offer_id":53847797203271,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Cement Dust","offer_id":53847797236039,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Ember Dust","offer_id":53847797268807,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Golden Rose Dust","offer_id":53847797301575,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Indian Brown Terracotta Powdery Crumbs","offer_id":53847797334343,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Mixed Nakumatt","offer_id":53847797367111,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Mixed Smoky\/Roasted Clay Crumbs","offer_id":53847797399879,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Pink Love Dust","offer_id":53847797432647,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Pink Nakumatt Powdery Crumbs","offer_id":53847797465415,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Plain Nakumatt","offer_id":53847797498183,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Red Khadi","offer_id":53847797530951,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Red Nakumatt","offer_id":53847797563719,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Terra Dust","offer_id":53847797596487,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ White Kadhi","offer_id":53847797629255,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 75g \/ Yellow Butter Dust","offer_id":53847797662023,"sku":null,"price":10.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Black Candy","offer_id":53847797694791,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Cement Dust","offer_id":53847797727559,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":false},{"title":"Up to 100g \/ Ember Dust","offer_id":53847797760327,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Golden Rose Dust","offer_id":53847797793095,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Indian Brown Terracotta Powdery Crumbs","offer_id":53847797825863,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Mixed Nakumatt","offer_id":53847797858631,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Mixed Smoky\/Roasted Clay Crumbs","offer_id":53847797891399,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Pink Love Dust","offer_id":53847797924167,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Pink Nakumatt Powdery Crumbs","offer_id":53847797956935,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Plain Nakumatt","offer_id":53847797989703,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Red Khadi","offer_id":53847798022471,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Red Nakumatt","offer_id":53847798055239,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Terra Dust","offer_id":53847798088007,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ White Kadhi","offer_id":53847798120775,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true},{"title":"Up to 100g \/ Yellow Butter Dust","offer_id":53847798153543,"sku":null,"price":11.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/030019_Large_Filled_Kolkota_Clay_pots.png?v=1752769169"},{"product_id":"all-ball-haul-sampler","title":"All Ball Haul Treat Experience - Sampler - Indian clay treats","description":"\u003cp data-start=\"44\" data-end=\"239\"\u003eLIMITED EDITION - Only a few in stock!\u003c\/p\u003e\n\u003cp data-start=\"44\" data-end=\"239\"\u003eThe All Ball Haul is designed for serious variety lovers. You can select from a range of weights to suit your stash goals — whether you want a smaller mixed bundle or you’re ready to go all in.\u003c\/p\u003e\n\u003cp data-start=\"241\" data-end=\"617\"\u003eFor those choosing the full 1kg option, this is the complete experience. Sourced from trusted Indian vendors \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eHari\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e, the 1kg haul delivers a bold, multi-textured selection of traditional Indian clay varieties — smoky blacks, iron-rich reds, mineral greys and softer earthy tones all in one collection.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"892\"\u003eExpect everything from charcoal-roasted intensity and petrol-smoky depth to iron-heavy red earth warmth and petrichor-style mineral notes. Textures range from dense and compact to crumbly exteriors with layered crunch. It’s weighty, grounding and unapologetically earthy.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch2 data-start=\"899\" data-end=\"930\"\u003e1kg All Ball Haul includes:\u003c\/h2\u003e\n\u003cul data-start=\"932\" data-end=\"1249\"\u003e\n\u003cli data-start=\"932\" data-end=\"955\" style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli data-start=\"123\" data-end=\"225\"\u003e\n\u003cp data-start=\"125\" data-end=\"225\"\u003e\u003cstrong data-start=\"125\" data-end=\"156\"\u003eBlack Barbecue Ball (Hari):\u003c\/strong\u003e Smoky, intense crunch with an earthy, slightly charred aftertaste.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"226\" data-end=\"336\"\u003e\n\u003cp data-start=\"228\" data-end=\"336\"\u003e\u003cstrong data-start=\"228\" data-end=\"264\"\u003eBlack Candy Cracker Ball (Hari):\u003c\/strong\u003e Crisp, brittle texture with deep, darkly sweet and petrol-like notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"447\"\u003e\n\u003cp data-start=\"339\" data-end=\"447\"\u003e\u003cstrong data-start=\"339\" data-end=\"367\"\u003eBlack Candy Ball (Hari):\u003c\/strong\u003e Smooth yet firm bite, smoky and slightly ashy with subtle mineral smoke undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"448\" data-end=\"564\"\u003e\n\u003cp data-start=\"450\" data-end=\"564\"\u003e\u003cstrong data-start=\"450\" data-end=\"495\"\u003eDouble Delight \/ Grey Mantle (Rose Clay):\u003c\/strong\u003e Crunchy with layered cementy and earthy flavours, faintly smoke.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"565\" data-end=\"666\"\u003e\n\u003cp data-start=\"567\" data-end=\"666\"\u003e\u003cstrong data-start=\"567\" data-end=\"601\"\u003eBlack Slate Balls (Rose Clay):\u003c\/strong\u003e Dense, crisp texture with dry, faint petrol slate notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"777\"\u003e\n\u003cp data-start=\"669\" data-end=\"777\"\u003e\u003cstrong data-start=\"669\" data-end=\"697\"\u003eRed Cracker Ball (Hari):\u003c\/strong\u003e Lightly brittle, with warm, baked-earth flavours and a hint of topsoil arom and usual mineral iron-rich tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"778\" data-end=\"885\"\u003e\n\u003cp data-start=\"780\" data-end=\"885\"\u003e\u003cstrong data-start=\"780\" data-end=\"812\"\u003ePink Clay Balls (Rose Clay):\u003c\/strong\u003e Soft crunch with subtle floral-earthy sweetness and gentle crackle.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"1033\"\u003e\n\u003cp data-start=\"888\" data-end=\"1033\"\u003e\u003cstrong data-start=\"888\" data-end=\"953\"\u003eEarth’s Core - Red clay covered in cementy clays (Rose Clay):\u003c\/strong\u003e Firm, layered crunch with rich red clay earthiness and a dry, cement-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1034\" data-end=\"1142\"\u003e\n\u003cp data-start=\"1036\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1036\" data-end=\"1065\"\u003eRed Nakumatt Ball (Hari):\u003c\/strong\u003e Medium crunch with iron-rich, earthy warmth and dusty, baked clay flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1143\" data-end=\"1233\"\u003e\n\u003cp data-start=\"1145\" data-end=\"1233\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1168\"\u003eChikki (Rose Clay):\u003c\/strong\u003e Crunchy, crumbly texture with a sweet roasted, nutty-earthy smoke undertones of dryfruit, blackhall and magmitti.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1234\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1236\" data-end=\"1346\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1266\"\u003eMultani Balls (Rose Clay):\u003c\/strong\u003e Crisp, dense bite with classic Multani soil aroma and slightly chalky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1453\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1349\" data-end=\"1378\"\u003eRed Nak Ball (Rose Clay):\u003c\/strong\u003e Firm and granular with mineral-rich red clay taste and subtlemetallic earth tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1454\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1456\" data-end=\"1566\"\u003e\u003cstrong data-start=\"1456\" data-end=\"1486\"\u003eCrystal Moons (Rose Clay):\u003c\/strong\u003e Smooth, brittle texture with earth flavours andm ade from crystal moon clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1567\" data-end=\"1650\"\u003e\n\u003cp data-start=\"1569\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1594\"\u003eNakumatt Ball (Hari):\u003c\/strong\u003e Crisp and smooth, earthy with a subtle petrichor note, made from mixed nakumatts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1651\" data-end=\"1765\"\u003e\n\u003cp data-start=\"1653\" data-end=\"1765\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1686\"\u003eNakumatt Cracker Ball (Hari):\u003c\/strong\u003e Crunchy, brittle texture with dusty, baked clay and slight smoky cementish flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1251\" data-end=\"1254\"\u003e\n\u003ch3 data-start=\"1256\" data-end=\"1266\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1267\" data-end=\"1318\"\u003eBalls and shaped pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003ch3 data-start=\"1320\" data-end=\"1332\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1333\" data-end=\"1420\"\u003eSelectable weight options available\u003cbr data-start=\"1368\" data-end=\"1371\"\u003eFull 1kg option includes all items listed above\u003c\/p\u003e\n\u003ch3 data-start=\"1422\" data-end=\"1433\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1434\" data-end=\"1506\"\u003ePrimarily round balls with select shaped pieces (moons and core forms)\u003c\/p\u003e\n\u003ch3 data-start=\"1508\" data-end=\"1520\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1521\" data-end=\"1606\"\u003eCharcoal black, slate grey, iron-rich red, terracotta red, soft pink, mineral beige\u003c\/p\u003e\n\u003ch3 data-start=\"1608\" data-end=\"1621\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1622\" data-end=\"1695\"\u003eFirm, dense, crisp, compact with some crumbly, layered crunch varieties\u003c\/p\u003e\n\u003ch3 data-start=\"1697\" data-end=\"1716\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1717\" data-end=\"1764\"\u003e2-4 – bold snap with varied textural contrast\u003c\/p\u003e\n\u003ch3 data-start=\"1766\" data-end=\"1785\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1786\" data-end=\"1901\"\u003eSmoky charcoal, charred undertones, petrol hints, iron-rich red earth, mineral dust, petrichor, baked clay warmth\u003c\/p\u003e\n\u003ch3 data-start=\"1903\" data-end=\"1920\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1921\" data-end=\"2022\"\u003eVarious natural Indian clays including Black Nakumatt, Red Nakumatt, Multani and slate-based blends\u003c\/p\u003e\n\u003ch3 data-start=\"2024\" data-end=\"2047\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"2048\" data-end=\"2055\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"2057\" data-end=\"2070\"\u003eVendors\u003c\/h3\u003e\n\u003cp data-start=\"2071\" data-end=\"2091\"\u003eHari and Rose Clay\u003c\/p\u003e\n\u003ch3 data-start=\"2093\" data-end=\"2123\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"2124\" data-end=\"2334\"\u003eA broad representation of Indian clay traditions, including roasted black clays, iron-rich Nakumatt varieties, Multani clay forms and slate-infused regional blends rooted in long-standing geophagic practices.\u003c\/p\u003e\n\u003ch3 data-start=\"2341\" data-end=\"2354\"\u003eStorage\u003c\/h3\u003e\n\u003cp data-start=\"2356\" data-end=\"2636\"\u003eYour haul comes in a forever plastic box with compartments — a durable, reusable container designed to keep your clays fresh and organised. Use it to safely store your current collection and future hauls, ensuring every piece stays crisp, clean, and ready for your next craving.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1kg","offer_id":53384658157895,"sku":"0705150069","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"260g","offer_id":51940906303815,"sku":"0705150067","price":14.95,"currency_code":"GBP","in_stock":false},{"title":"300g","offer_id":51940906336583,"sku":"0705150068","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_01d81222-10e1-4ad4-95c2-d5e1a14e0e12.png?v=1775479786"},{"product_id":"all-grey-stash-box-500g","title":"All Indian Greys Clay Experience Sampler (500g) - Stash Box included - Edible clay for Pica","description":"\u003cp data-start=\"23\" data-end=\"360\"\u003e\u003cstrong data-start=\"23\" data-end=\"52\"\u003eAll Grey Stash Box (500g)\u003c\/strong\u003e is a brooding, beautiful celebration of the cement-toned side of the crunch spectrum. Housed in a practical compartmented plastic container, this stash box features a handpicked variety of grey-hued samples sourced from global regions—each one offering its own unique texture, hardness, and flavour profile.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"738\"\u003eInside, you'll discover a moody mix that \u003cem data-start=\"403\" data-end=\"408\"\u003emay\u003c\/em\u003e include: Nzu, Eko Grey, Ulo, Crystal Nakumatt, clay pebbles, smoked Nakumatt, broken grey clay pots, mini grey toffees, hex mix (grey\/black), and our ever-popular Smoky Sticks and Mud Cakes. These pieces range from smooth and chalky to dense and snappy, giving you a full tour through the layered crunch and clean dust of the grey clay family.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"1015\"\u003ePerfect for collectors, explorers, or those with a soft spot for basementy, cement-rich tones, the All Grey Stash Box is a sensory journey wrapped in ash-toned elegance. Expect smoky whispers, industrial earthiness, and the occasional flash of that sweet, damp petrichor.\u003c\/p\u003e\n\u003chr data-start=\"1017\" data-end=\"1020\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1068\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1031\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1031\" data-end=\"1034\"\u003eVaried pieces, approx. 3–5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1081\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1081\" data-end=\"1084\"\u003e500g total (approx.)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1171\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eMixed – balls, shards, toffees, broken pots, pebbles\u003c\/p\u003e\n\u003cp data-start=\"1173\" data-end=\"1229\"\u003e\u003cstrong data-start=\"1173\" data-end=\"1184\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1184\" data-end=\"1187\"\u003eVarious greys – soft dove to deep charcoal\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1283\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1243\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1243\" data-end=\"1246\"\u003eMixed – chalky, crumbly, hard, snappy\u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1351\"\u003e\u003cstrong data-start=\"1285\" data-end=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1303\" data-end=\"1306\"\u003eVaries (from soft powdery to firm 4\/5 crunch)\u003c\/p\u003e\n\u003cp data-start=\"1353\" data-end=\"1447\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1371\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1371\" data-end=\"1374\"\u003eBasement dust, cement-like, ash, occasional smoke, rain-on-slab petrichor\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1495\"\u003e\u003cstrong data-start=\"1449\" data-end=\"1465\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1465\" data-end=\"1468\"\u003eVarious global edible clays\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1585\"\u003e\u003cstrong data-start=\"1497\" data-end=\"1519\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1519\" data-end=\"1522\"\u003eMulti-region – includes West African, Indian, and other sources\u003c\/p\u003e\n\u003cp data-start=\"1587\" data-end=\"1822\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1616\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1616\" data-end=\"1619\"\u003eGrey clays like Nzu and Ulo have long histories in cultural practices, while modern blends like Crystal Nakumatt and Smoky Sticks bring an experimental, ASMR-forward twist to this classic earthy palette.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51942826115399,"sku":"100011","price":15.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5ea7cb02-2b14-4465-a836-5eca1eb0c982.png?v=1752774152"},{"product_id":"grey-hears-65g-edible-clay-treats-for-pica","title":"Grey Hearts (2x Cookies) - Edible clay treats for Pica","description":"\u003cp data-start=\"107\" data-end=\"511\"\u003eGrey Hearts are a delicate clay treat, crafted from a thoughtful blend of Non-Roasted Nakumatt and finely ground Black Slate powder. These heart-shaped cookies carry a softer crunch that leans dusty and crumbly, offering a gentler bite compared to more compact clay cookies. The combination of slate smoothness and Nakumatt crispness creates a layered texture that is both satisfying and easy to enjoy.\u003c\/p\u003e\n\u003cp data-start=\"513\" data-end=\"884\"\u003eWith their light grey tone and signature heart shape, Grey Hearts are as pleasing to the eye as they are to the palate. The flavour is fresh and clean, with strong petrichor notes, wet cement-like undertones, and that distinct earthy basement depth beloved by Nakumatt fans. The crumbs fall softly with each bite, making these cookies a subtle yet memorable indulgence.\u003c\/p\u003e\n\u003cp data-start=\"886\" data-end=\"920\"\u003e\u003cstrong data-start=\"886\" data-end=\"895\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003eApproximately 5–6 cm\u003c\/p\u003e\n\u003cp data-start=\"922\" data-end=\"966\"\u003e\u003cstrong data-start=\"922\" data-end=\"933\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"933\" data-end=\"936\"\u003e65–75 g (2 cookies per pack)\u003c\/p\u003e\n\u003cp data-start=\"968\" data-end=\"1002\"\u003e\u003cstrong data-start=\"968\" data-end=\"978\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"978\" data-end=\"981\"\u003eHeart-shaped cookie\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1030\"\u003e\u003cstrong data-start=\"1004\" data-end=\"1015\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1015\" data-end=\"1018\"\u003eLight grey\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1044\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1044\" data-end=\"1047\"\u003eCrumbly and dusty with a softer, smoother finish; gentle crisp edges with loose crumbs\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1179\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1155\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1155\" data-end=\"1158\"\u003e2 – Softer crunches\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1181\" data-end=\"1199\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1199\" data-end=\"1202\"\u003eWet cement, earthy basement tones, strong petrichor, fresh clean Nakumatt notes; smoothness from slate with crispy accents from non-roasted clay\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1419\"\u003e\u003cstrong data-start=\"1350\" data-end=\"1366\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1366\" data-end=\"1369\"\u003eNon-Roasted Nakumatt, Black Slate powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1421\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1421\" data-end=\"1443\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1443\" data-end=\"1446\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1455\" data-end=\"1480\"\u003e\u003cstrong data-start=\"1455\" data-end=\"1466\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1466\" data-end=\"1469\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1482\" data-end=\"1511\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1511\" data-end=\"1514\"\u003eGrey Hearts bring together the gentle freshness of non-roasted Nakumatt with the mineral-rich smoothness of Black Slate. This combination reflects the diversity of Indian clay traditions, highlighting the contrast between crumbly Nakumatt textures and the refined depth of slate powders. The result is a softer, more subtle clay cookie that still captures the grounding essence of geophagy clays.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52426643177799,"sku":"0405090139","price":4.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_6cbe4d27-6ea4-4023-a4f2-5e854410deaf.png?v=1759069730"},{"product_id":"elephant-indian-edible-clay","title":"Elephant Clay - Cementy edible Indian clay chunks","description":"\u003cblockquote\u003e\n\u003ch4 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Bold cementy crunches that melt into smooth earthy minerals with every bite\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eElephant Clay is a natural Indian clay known for its firm medium crunch and bold cementy earthy profile. These irregular chunky pieces deliver a satisfying sensory experience with notes of cement, dusty minerals, fresh water, damp earth, and faint metallic undertones. The texture offers a clean, smooth finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's long-standing raw clay traditions, this clay is valued for its grounding texture, authentic earthy crunch, and mineral-rich sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Firm dry crunch with a smooth paste-like finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Cementy, earthy, dusty minerals with fresh water and subtle metallic notes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Experienced clay enthusiasts, raw clay lovers, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience: \u003c\/strong\u003eA classic raw Indian clay offering bold cement-forward flavour and a satisfying smooth breakdown without grit.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eDevelops a richer earthy aroma and softer paste-like consistency when dampened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Fresh water, damp earth, dusty minerals, basement-like clay notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular chunky pieces\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Light grey to pale elephant-grey tones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Elephant Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eElephant Clay reflects the long-standing tradition of enjoying naturally dried raw clays throughout India. Sourced from mineral-rich deposits and prepared through cleaning and sun-drying, it retains its authentic earthy flavour and natural texture, making it a favourite among those who appreciate classic cement-forward clay experiences.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54159495561543,"sku":"03050201141","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53856884719943,"sku":"03050201142","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52682158080327,"sku":"03050201140","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54159495594311,"sku":"03050201143","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":52682158047559,"sku":"03050201144","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_e1a6b929-0df7-4cbe-852e-da384be36e08.png?v=1762213371"},{"product_id":"terra-luna-indian-edible-clay-treats","title":"Terra-Luna - Exclusive to ECUK - Mineral-rich Petrichor clay treat","description":"\u003cp data-start=\"144\" data-end=\"623\"\u003eTerra-Luna Treats are a celestial little treat for those who love the earthy depth of terracotta and the crisp mineral bite of cement tones. Each coin is carefully shaped and blended from Elephant, SilverRose, Bluebellgrape, Plain Nakumatt and Marina clays, combined with baked Indian terracotta clay pot crumbs. The result? Bite-sized discs that look as though they’ve been plucked straight from the moon’s surface — cratered, pale, and full of character.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"1028\"\u003eThese coins strike a beautiful balance: medium crunchy with little bursts of crispness, entirely grit-free, and never sticky. The flavour profile dances between rich cementy undertones and the warm, iron-mineral richness of Indian terracotta. Fresh, earthy aromas rise with every bite, making TerraLuna Coins a brand new favourite and a truly exclusive custom blend, crafted just for Earthy Crunch UK.\u003c\/p\u003e\n\u003cul data-start=\"1030\" data-end=\"1730\"\u003e\n\u003cli data-start=\"1030\" data-end=\"1073\"\u003e\n\u003cp data-start=\"1032\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1041\"\u003eSize:\u003c\/strong\u003e VAries - Coin-shaped, bite-sized discs, squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1074\" data-end=\"1107\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1107\"\u003e\u003cstrong data-start=\"1076\" data-end=\"1087\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1108\" data-end=\"1151\"\u003e\n\u003cp data-start=\"1110\" data-end=\"1151\"\u003e\u003cstrong data-start=\"1110\" data-end=\"1120\"\u003eShape:\u003c\/strong\u003e Round, coin-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1152\" data-end=\"1212\"\u003e\n\u003cp data-start=\"1154\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1165\"\u003eColour:\u003c\/strong\u003e Pale moon-grey with earthy terracotta flecks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1213\" data-end=\"1265\"\u003e\n\u003cp data-start=\"1215\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1215\" data-end=\"1227\"\u003eTexture:\u003c\/strong\u003e Medium crunchy, with crispy pockets of terracotta clay pot pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1266\" data-end=\"1320\"\u003e\n\u003cp data-start=\"1268\" data-end=\"1320\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1286\"\u003eCrunch Factor:\u003c\/strong\u003e Medium to crisp bursts, no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1321\" data-end=\"1404\"\u003e\n\u003cp data-start=\"1323\" data-end=\"1404\"\u003e\u003cstrong data-start=\"1323\" data-end=\"1341\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, strong petrichor, mineral-rich, iron-earthy, fresh, terracotta warmth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1405\" data-end=\"1520\"\u003e\n\u003cp data-start=\"1407\" data-end=\"1520\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1423\"\u003eIngredients:\u003c\/strong\u003e Elephant, SilverRose, Bluebellgrape, Plain Nakumatt, Marina, Indian terracotta clay pot crumbs (as depicted you can see the orange flecks)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1521\" data-end=\"1553\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1523\" data-end=\"1545\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1554\" data-end=\"1579\"\u003e\n\u003cp data-start=\"1556\" data-end=\"1579\"\u003e\u003cstrong data-start=\"1556\" data-end=\"1567\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1580\" data-end=\"1730\"\u003e\n\u003cp data-start=\"1582\" data-end=\"1730\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1611\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in the Indian tradition of terracotta pots, combining baked earth with the mineral strength of natural clays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52429982138695,"sku":"0405090120","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e41dfa8f-e424-4c01-a1ad-069aaafd4f63.png?v=1759072860"},{"product_id":"grey-bricks-x3-edible-clay-treats-for-pica","title":"Grey Bricks - Cementy Indian clay treats","description":"\u003ch3 data-end=\"153\" data-start=\"127\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"151\" data-start=\"131\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"561\" data-start=\"154\"\u003eGrey Bricks are hand-shaped clay treats made from a curated blend of light grey clays, including Nakumatts and other pale regional varieties, finished with natural crumbs for added texture. Each brick showcases the classic cement-forward profile that grey clay lovers crave—earthy, mineral-rich, and deeply grounding. Their rustic, hand-moulded form adds to the raw, traditional feel of the experience.\u003c\/p\u003e\n\u003ch3 data-end=\"589\" data-start=\"563\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"587\" data-start=\"567\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"903\" data-start=\"590\"\u003eThese bricks start with a firm, slightly hard exterior that delivers a satisfying initial bite. As you chew, they quickly soften into smooth, manageable pieces that melt into a fine, creamy paste. The added crumbs bring a gentle, delicate crunch—noticeable but never gritty—creating a balanced texture throughout.\u003c\/p\u003e\n\u003ch3 data-end=\"928\" data-start=\"905\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"926\" data-start=\"909\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1228\" data-start=\"929\"\u003eExpect a bold cementy flavour with layered earthy and mineral notes. The profile leans classic grey clay—clean, grounding, and slightly dusty—with subtle depth from the blended varieties. The crumbs enhance the experience without overpowering, adding a soft textural contrast to the overall flavour.\u003c\/p\u003e\n\u003ch3 data-end=\"1255\" data-start=\"1230\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1253\" data-start=\"1234\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1504\" data-start=\"1256\"\u003eGrey Bricks offer a well-rounded clay experience that bridges structure and softness. Ideal for those who enjoy a stronger bite followed by an easy breakdown, they deliver that familiar cement–earth combination in a satisfying, hand-crafted format.\u003c\/p\u003e\n\u003ch3 data-end=\"1528\" data-start=\"1506\" data-section-id=\"1hx1w1i\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1526\" data-start=\"1510\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1725\" data-start=\"1529\"\u003e\n\u003cli data-end=\"1566\" data-start=\"1529\" data-section-id=\"8sqt62\"\u003eClassic cementy grey clay flavour\u003c\/li\u003e\n\u003cli data-end=\"1612\" data-start=\"1567\" data-section-id=\"1k8osor\"\u003eFirm bite that softens into a smooth chew\u003c\/li\u003e\n\u003cli data-end=\"1652\" data-start=\"1613\" data-section-id=\"ndtjy3\"\u003eCrumb-enhanced texture without grit\u003c\/li\u003e\n\u003cli data-end=\"1687\" data-start=\"1653\" data-section-id=\"e2qsdo\"\u003eHand-shaped, rustic brick form\u003c\/li\u003e\n\u003cli data-end=\"1725\" data-start=\"1688\" data-section-id=\"1w991ga\"\u003eBalanced for both crunch and melt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1730\" data-start=\"1727\"\u003e\n\u003ch2 data-end=\"1754\" data-start=\"1732\" data-section-id=\"12unya4\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1754\" data-start=\"1735\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2709\" data-start=\"1756\"\u003e\n\u003cli data-end=\"1789\" data-start=\"1756\" data-section-id=\"2q10k\"\u003e\n\u003cstrong data-end=\"1767\" data-start=\"1758\"\u003eSize:\u003c\/strong\u003e Varies, hand-shaped\u003c\/li\u003e\n\u003cli data-end=\"1841\" data-start=\"1790\" data-section-id=\"fz5af7\"\u003e\n\u003cstrong data-end=\"1803\" data-start=\"1792\"\u003eWeight:\u003c\/strong\u003e Approx. up to 100g total (3 bricks)\u003c\/li\u003e\n\u003cli data-end=\"1883\" data-start=\"1842\" data-section-id=\"1fpikly\"\u003e\n\u003cstrong data-end=\"1854\" data-start=\"1844\"\u003eShape:\u003c\/strong\u003e Brick-shaped, hand-moulded\u003c\/li\u003e\n\u003cli data-end=\"1939\" data-start=\"1884\" data-section-id=\"17v0xmf\"\u003e\n\u003cstrong data-end=\"1897\" data-start=\"1886\"\u003eColour:\u003c\/strong\u003e Light grey with natural tonal variation\u003c\/li\u003e\n\u003cli data-end=\"2029\" data-start=\"1940\" data-section-id=\"3dl3yk\"\u003e\n\u003cstrong data-end=\"1954\" data-start=\"1942\"\u003eTexture:\u003c\/strong\u003e Firm exterior with soft interior; smooth, crumbly, non-sticky, grit-free\u003c\/li\u003e\n\u003cli data-end=\"2104\" data-start=\"2030\" data-section-id=\"7ii09f\"\u003e\n\u003cstrong data-end=\"2050\" data-start=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – medium-hard crunch that softens into easy bites\u003c\/li\u003e\n\u003cli data-end=\"2209\" data-start=\"2105\" data-section-id=\"ebvpys\"\u003e\n\u003cstrong data-end=\"2125\" data-start=\"2107\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, earthy, mineral-rich with subtle dusty notes and light crumb texture\u003c\/li\u003e\n\u003cli data-end=\"2328\" data-start=\"2210\" data-section-id=\"1pk8nsc\"\u003e\n\u003cstrong data-end=\"2228\" data-start=\"2212\"\u003eIngredients:\u003c\/strong\u003e Blend of light grey clays with crumbs (including Diamond, Almond, Kylie, Kendall, and White Rose)\u003c\/li\u003e\n\u003cli data-end=\"2361\" data-start=\"2329\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2353\" data-start=\"2331\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2387\" data-start=\"2362\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2375\" data-start=\"2364\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2709\" data-start=\"2388\" data-section-id=\"1c2lf38\"\u003e\n\u003cstrong data-end=\"2419\" data-start=\"2390\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Grey clay varieties from India are traditionally valued for their strong mineral character and cement-like flavour. These hand-shaped bricks reflect that heritage, combining multiple regional clays into a single, texturally balanced experience rooted in long-standing geophagic traditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2714\" data-start=\"2711\"\u003e\n\u003ch2 data-end=\"2735\" data-start=\"2716\" data-section-id=\"1ll5bmu\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"2733\" data-start=\"2719\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"3081\" data-start=\"2736\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52431068856647,"sku":"0405090138","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/8_15df160a-1a9c-4e14-8e43-e351192985a0.png?v=1774153181"},{"product_id":"petrichor-overload-edible-clay-treats","title":"Petrichor Overload - Exclusive to ECUK - Pure wet-earth Indian clay treats","description":"\u003cp data-end=\"435\" data-start=\"108\"\u003ePetrichor Overload (x8 Pieces) is a custom-made treat exclusive to Earthy Crunch UK, crafted from a premium blend of Rose, Elephant, and Swan clay powders with added crumbs. Shaped into charming bite-sized hearts, these light grey pieces deliver the ultimate petrichor experience — bold, mineral-rich, and deeply atmospheric.\u003c\/p\u003e\n\u003cp data-end=\"810\" data-start=\"437\"\u003eEach piece opens with a crisp exterior that quickly gives way to a slightly sticky chew, punctuated by crispy granule crunches. The flavour is intensely cement-like and earthy, layered with the unmistakable scent of fresh rain on soil and the damp, nostalgic essence of a basement after rain. Think of your classic grey clay flavour — but dialled up to maximum petrichor.\u003c\/p\u003e\n\u003cp data-end=\"981\" data-start=\"812\"\u003ePerfect for collectors who love earthy depth and crave that rain-soaked clay profile, Petrichor Overload offers a unique, mineral-forward indulgence that stands apart.\u003c\/p\u003e\n\u003cp data-end=\"1041\" data-start=\"983\"\u003e\u003cstrong data-end=\"992\" data-start=\"983\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"995\" data-start=\"992\"\u003eBite-sized, approx. 3 cm each (heart-shaped)\u003c\/p\u003e\n\u003cp data-end=\"1099\" data-start=\"1043\"\u003e\u003cstrong data-end=\"1054\" data-start=\"1043\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"1057\" data-start=\"1054\"\u003e100 g \u003c\/p\u003e\n\u003cp data-end=\"1128\" data-start=\"1101\"\u003e\u003cstrong data-end=\"1111\" data-start=\"1101\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"1114\" data-start=\"1111\"\u003eHeart-shaped\u003c\/p\u003e\n\u003cp data-end=\"1180\" data-start=\"1130\"\u003e\u003cstrong data-end=\"1141\" data-start=\"1130\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"1144\" data-start=\"1141\"\u003eLight grey with natural clay tones\u003c\/p\u003e\n\u003cp data-end=\"1301\" data-start=\"1182\"\u003e\u003cstrong data-end=\"1194\" data-start=\"1182\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"1197\" data-start=\"1194\"\u003eCrisp exterior, breaks into slightly sticky chew with crispy granule crunches; mineral-rich and earthy\u003c\/p\u003e\n\u003cp data-end=\"1361\" data-start=\"1303\"\u003e\u003cstrong data-end=\"1321\" data-start=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1324\" data-start=\"1321\"\u003e3 – Medium crunch with chewy finish\u003c\/p\u003e\n\u003cp data-end=\"1491\" data-start=\"1363\"\u003e\u003cstrong data-end=\"1381\" data-start=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1384\" data-start=\"1381\"\u003eStrong petrichor and damp basement notes; cementy, earthy, and mineral-rich with fresh rain-on-soil tones\u003c\/p\u003e\n\u003cp data-end=\"1563\" data-start=\"1493\"\u003e\u003cstrong data-end=\"1509\" data-start=\"1493\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eRose, Elephant, and Swan clay powders with crumbs\u003c\/p\u003e\n\u003cp data-end=\"1597\" data-start=\"1565\"\u003e\u003cstrong data-end=\"1587\" data-start=\"1565\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1590\" data-start=\"1587\"\u003eIndia\u003c\/p\u003e\n\u003cp data-end=\"1624\" data-start=\"1599\"\u003e\u003cstrong data-end=\"1610\" data-start=\"1599\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-end=\"1613\" data-start=\"1610\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-end=\"1954\" data-start=\"1626\"\u003e\u003cstrong data-end=\"1655\" data-start=\"1626\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1658\" data-start=\"1655\"\u003ePetrichor Overload is inspired by India’s heritage of grey clays renowned for their mineral strength and earthy depth. By blending multiple classic powders, this treat intensifies the rain-soaked, basementy petrichor essence — offering an elevated twist on the traditional grey clay experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52431670182215,"sku":"0405090118","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0489c45c-fa2d-4dd7-8209-c5cd1f4a0000.png?v=1759143123"},{"product_id":"mixed-nakumatt-treates-x8-edible-clay-treats-for-pica","title":"Grey Mixed Nakumatt Treats (x8) - Edible clay treats for Pica","description":"\u003cp data-start=\"106\" data-end=\"505\"\u003eMixed Nakumatt Treats (Grey) bring together the full character of India’s most beloved clay — Nakumatt — in four distinct forms: Half Roasted, Full Roasted, Non-Roasted, and Red. This curated mix celebrates the variety of textures and flavours Nakumatt is known for, pressed into neat bite-sized pieces that are perfect for collectors who crave the earthy, mineral-rich satisfaction of grey clays.\u003c\/p\u003e\n\u003cp data-start=\"507\" data-end=\"938\"\u003eEach piece has a crisp exterior that breaks down into a slightly sticky chew, punctuated by crispy granule crunches. The flavour profile is unmistakably cementy, with strong petrichor tones, damp basement earthiness, and that grounding freshness of rain-soaked soil. This mix balances the smoky depth of roasted clays with the clean, dusty richness of non-roasted varieties, offering a rounded grey-clay experience in every bite.\u003c\/p\u003e\n\u003cp data-start=\"940\" data-end=\"985\"\u003e\u003cstrong data-start=\"940\" data-end=\"949\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eBite-sized, approx. 2.5 cm each\u003c\/p\u003e\n\u003cp data-start=\"987\" data-end=\"1027\"\u003e\u003cstrong data-start=\"987\" data-end=\"998\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"998\" data-end=\"1001\"\u003eApprox. 150 g (8 pieces)\u003c\/p\u003e\n\u003cp data-start=\"1029\" data-end=\"1080\"\u003e\u003cstrong data-start=\"1029\" data-end=\"1039\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1039\" data-end=\"1042\"\u003eVaries; current batch is coin-shaped\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1132\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1093\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1093\" data-end=\"1096\"\u003eLight grey with natural clay tones\u003c\/p\u003e\n\u003cp data-start=\"1134\" data-end=\"1253\"\u003e\u003cstrong data-start=\"1134\" data-end=\"1146\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eCrisp exterior, breaks into crispy granule crunches that is typical of nakumatt. Crumbly with no stick. Dusty, buttery soft breakdown.\u003c\/p\u003e\n\u003cp data-start=\"1255\" data-end=\"1313\"\u003e\u003cstrong data-start=\"1255\" data-end=\"1273\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1273\" data-end=\"1276\"\u003e3 – Medium crunch with chewy finish\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1443\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1333\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1333\" data-end=\"1336\"\u003eStrong petrichor and damp basement notes; cementy, earthy, and mineral-rich with fresh rain-on-soil and very slight metallic, iron-rich tones from the red nakumatt\u003c\/p\u003e\n\u003cp data-start=\"1445\" data-end=\"1538\"\u003e\u003cstrong data-start=\"1445\" data-end=\"1461\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1461\" data-end=\"1464\"\u003eBlend of Half Roasted, Full Roasted, Non-Roasted, and Red Nakumatt clays\u003c\/p\u003e\n\u003cp data-start=\"1540\" data-end=\"1572\"\u003e\u003cstrong data-start=\"1540\" data-end=\"1562\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1562\" data-end=\"1565\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1574\" data-end=\"1599\"\u003e\u003cstrong data-start=\"1574\" data-end=\"1585\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1585\" data-end=\"1588\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1601\" data-end=\"2002\"\u003e\u003cstrong data-start=\"1601\" data-end=\"1630\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1630\" data-end=\"1633\"\u003eNakumatt clays are a cornerstone of India’s edible clay traditions, known for their cement-like bite, earthy depth, and versatility across roasted and natural forms. Mixed Nakumatt Treats bring these varieties together in one batch, offering a layered experience that captures both the smoky intensity of roasted clays and the clean freshness of non-roasted Nakumatt.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52433790533959,"sku":"050292","price":7.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6811acfb-2403-4f2d-b7aa-250dc67067b0.png?v=1759155824"},{"product_id":"almond-treats","title":"Almond Treats - Cementy, nutty Indian clay treats","description":"\u003cp data-start=\"91\" data-end=\"473\"\u003eAlmond Treats (x6) are delicate, star-shaped clay pieces crafted from pure almond clay powder with added crumbs for texture. Light grey in colour and beautifully moulded, these treats offer a soft, dry, crumbly crunch that melts into a powdery paste with no grit. The texture is clean and sunbaked, never sticky, making them an easy and enjoyable chew.\u003c\/p\u003e\n\u003cp data-start=\"475\" data-end=\"820\"\u003eFlavour-wise, Almond Treats lean cementy with a gentle nutty undertone, balanced by earthy basement dampness when moistened. Notes of fresh spring water and faint dust aromas round off the profile, creating a beginner-friendly yet deeply satisfying clay experience. Perfect for those who crave the cement–dirt combo in a clean, crumbly format.\u003c\/p\u003e\n\u003cp data-start=\"822\" data-end=\"853\"\u003e\u003cstrong data-start=\"822\" data-end=\"831\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"831\" data-end=\"834\"\u003eApprox. 3 cm each\u003c\/p\u003e\n\u003cp data-start=\"904\" data-end=\"936\"\u003e\u003cstrong data-start=\"904\" data-end=\"914\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"914\" data-end=\"917\"\u003eVaries by batch - Six-pointed stars or cylinders\u003c\/p\u003e\n\u003cp data-start=\"938\" data-end=\"964\"\u003e\u003cstrong data-start=\"938\" data-end=\"949\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eLight grey\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1032\"\u003e\u003cstrong data-start=\"966\" data-end=\"978\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"978\" data-end=\"981\"\u003eSoft, dry, crumbly, sunbaked; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1034\" data-end=\"1099\"\u003e\u003cstrong data-start=\"1034\" data-end=\"1052\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1052\" data-end=\"1055\"\u003e3 – Solid crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1101\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1119\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1119\" data-end=\"1122\"\u003eCementy and earthy with nutty undertones, basement dampness, fresh spring water tones, and a faint dusty aroma when wet\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1301\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1261\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1261\" data-end=\"1264\"\u003e100% Almond clay powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1335\"\u003e\u003cstrong data-start=\"1303\" data-end=\"1325\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1362\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1348\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1348\" data-end=\"1351\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1364\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1364\" data-end=\"1393\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1393\" data-end=\"1396\"\u003eAlmond clay is a prized Indian variety known for its sun-dried smoothness, cement-like flavour, and subtle nutty depth. These star-shaped treats celebrate traditional clay snacking in a beginner-friendly format, offering a clean crunch with earthy tones and fresh mineral character.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100","offer_id":53108779974983,"sku":"04050900952","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"110","offer_id":53108779942215,"sku":"0405090095","price":6.59,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Almond_Treats_1.png?v=1774147446"},{"product_id":"all-greys-treats-x4-edible-clay-treats-for-pica","title":"\"All Greys\" Treats - Exclusive to ECUK - Edible clay treats for Pica","description":"\u003cp data-start=\"89\" data-end=\"558\"\u003eAll-Greys Treats (x4) bring together the full spectrum of India’s grey clays in one compact set of bite-sized pieces. Each batch is handmade from an evolving mix of dark and light greys — including varieties such as Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball, and Non-Roasted Nakumatt, with plenty of mixed crumbs for added texture. Current batches feature neat cylindrical shapes, though shapes may vary depending on availability.\u003c\/p\u003e\n\u003cp data-start=\"560\" data-end=\"1002\"\u003eThese treats carry the classic cementy earthiness and mineral depth that grey clay lovers crave. The crunch is medium and satisfying, breaking down into a soft, powdery chew with no grit or stickiness. With damp basement notes, fresh rain-on-soil tones, and that unmistakable cement-like bite, All-Greys offer a pure and atmospheric clay experience — with each batch bringing subtle variations in flavour and texture depending on the blend.\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1049\"\u003e\u003cstrong data-start=\"1004\" data-end=\"1013\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eBite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"1051\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1051\" data-end=\"1062\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003eApprox. 90-100 g (4 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1158\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eCylindrical (current batch, may vary)\u003c\/p\u003e\n\u003cp data-start=\"1160\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1160\" data-end=\"1171\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1171\" data-end=\"1174\"\u003eLight grey with natural darker tones\u003c\/p\u003e\n\u003cp data-start=\"1214\" data-end=\"1303\"\u003e\u003cstrong data-start=\"1214\" data-end=\"1226\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eSoft, dry, crumbly, sunbaked; smooth powdery finish, no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1305\" data-end=\"1371\"\u003e\u003cstrong data-start=\"1305\" data-end=\"1323\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e3 – Medium crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1373\" data-end=\"1507\"\u003e\u003cstrong data-start=\"1373\" data-end=\"1391\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1391\" data-end=\"1394\"\u003eClassic grey cement flavour, mineral-rich earthiness, basement dampness, and fresh rain-on-soil petrichor tones. I get a real sense of vibuthi too for those familiar.\u003c\/p\u003e\n\u003cp data-start=\"1509\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1525\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1525\" data-end=\"1528\"\u003eBlend of Dark Diamond, Bluebell, Elephant, Mali Gold, Grey Ball, and Non-Roasted Nakumatt with assorted grey clay crumbs\u003c\/p\u003e\n\u003cp data-start=\"1652\" data-end=\"1684\"\u003e\u003cstrong data-start=\"1652\" data-end=\"1674\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1674\" data-end=\"1677\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1686\" data-end=\"1711\"\u003e\u003cstrong data-start=\"1686\" data-end=\"1697\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1697\" data-end=\"1700\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1713\" data-end=\"2037\"\u003e\u003cstrong data-start=\"1713\" data-end=\"1742\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1742\" data-end=\"1745\"\u003eGrey clays have long been cherished across India for their mineral-heavy, cementy depth and refreshing rain-soaked aromas. All-Greys Treats combine multiple regional varieties into one set, showcasing the diversity and subtle flavour shifts of grey clays in a convenient, bite-sized format.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52434870993223,"sku":"0405090112","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_1cde6648-f3a9-4fa6-8a0b-7528f1319769.png?v=1759160098"},{"product_id":"megan-soft-treats","title":"Megan Soft Treats - Cementy Indian Clay treats","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 21px;\"\u003eProduct Overview\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"188\" data-start=\"166\" data-section-id=\"q38yvi\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMegan Soft Treats are delicate, hand-shaped clay bites crafted from 100% Megan Soft clay powder, designed for enthusiasts who prefer a softer, chalkier chew. Each pack contains eight bite-sized pieces in assorted floral shapes — roses, blossoms, and more — combining visual charm with a gentle, satisfying crunch. The soft, sunbaked texture breaks down smoothly into a powdery chew, occasionally revealing harder granulates that provide a playful surprise without any grit or stickiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1145\" data-start=\"681\"\u003eFlavour-wise, Megan Soft Treats capture the unmistakable essence of classic grey clays. Strong cement-like tones blend with deep, damp basement aromas and fresh rain-soaked soil petrichor. When wet, the taste intensifies into wet concrete notes with subtle AC-duct hints — earthy, mineral-rich, and satisfyingly bold. These treats offer a refined balance of softness and crunch, perfect for fans of drywall-like chalkiness seeking a nuanced grey clay experience.\u003c\/p\u003e\n\u003chr data-end=\"1150\" data-start=\"1147\"\u003e\n\u003ch2 data-end=\"1172\" data-start=\"1152\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"1304\" data-start=\"1173\"\u003eSoft, dry, crumbly, sunbaked; smooth, powdery finish with occasional harder granulates; non-gritty, slightly sticky but not gummy\u003c\/p\u003e\n\u003ch2 data-end=\"1323\" data-start=\"1306\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1456\" data-start=\"1324\"\u003eCementy and earthy with wet concrete notes; mineral-rich basement tones; dusty, drywall-like flavour; faint AC-duct hints when wet\u003c\/p\u003e\n\u003ch2 data-end=\"1477\" data-start=\"1458\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1646\" data-start=\"1478\"\u003eHand-shaped, floral bite-sized pieces; soft chew with medium crunch; subtle surprises from harder granulates; perfect for mindful clay tasting and texture exploration\u003c\/p\u003e\n\u003ch2 data-end=\"1664\" data-start=\"1648\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1853\" data-start=\"1665\"\u003e\n\u003cli data-end=\"1714\" data-start=\"1665\" data-section-id=\"q0nsjb\"\u003e\n\u003cp data-end=\"1714\" data-start=\"1667\"\u003eSoft, chalky texture ideal for gentle chewing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1763\" data-start=\"1715\" data-section-id=\"y9vjpy\"\u003e\n\u003cp data-end=\"1763\" data-start=\"1717\"\u003eHand-shaped, visually appealing floral forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1804\" data-start=\"1764\" data-section-id=\"1ooqru6\"\u003e\n\u003cp data-end=\"1804\" data-start=\"1766\"\u003eSmooth, non-gritty powdery breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1853\" data-start=\"1805\" data-section-id=\"10swm91\"\u003e\n\u003cp data-end=\"1853\" data-start=\"1807\"\u003eClassic grey clay flavour with cementy depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1858\" data-start=\"1855\"\u003e\n\u003ch2 data-end=\"1879\" data-start=\"1860\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2847\" data-start=\"1880\"\u003e\n\u003cli data-end=\"1925\" data-start=\"1880\" data-section-id=\"nvxihg\"\u003e\n\u003cp data-end=\"1925\" data-start=\"1882\"\u003e\u003cstrong data-end=\"1891\" data-start=\"1882\"\u003eSize:\u003c\/strong\u003e Bite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1954\" data-start=\"1926\" data-section-id=\"ezs0b2\"\u003e\n\u003cp data-end=\"1954\" data-start=\"1928\"\u003e\u003cstrong data-end=\"1939\" data-start=\"1928\"\u003eWeight:\u003c\/strong\u003e Approx. 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1996\" data-start=\"1955\" data-section-id=\"1yacfv5\"\u003e\n\u003cp data-end=\"1996\" data-start=\"1957\"\u003e\u003cstrong data-end=\"1967\" data-start=\"1957\"\u003eShape:\u003c\/strong\u003e Assorted flowers and roses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2049\" data-start=\"1997\" data-section-id=\"1pd0k1i\"\u003e\n\u003cp data-end=\"2049\" data-start=\"1999\"\u003e\u003cstrong data-end=\"2010\" data-start=\"1999\"\u003eColour:\u003c\/strong\u003e Light grey with darker natural tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2192\" data-start=\"2050\" data-section-id=\"1md2y3l\"\u003e\n\u003cp data-end=\"2192\" data-start=\"2052\"\u003e\u003cstrong data-end=\"2064\" data-start=\"2052\"\u003eTexture:\u003c\/strong\u003e Soft, dry, crumbly, sunbaked; smooth powdery finish with occasional harder granulates; no grit, slightly sticky but not gummy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2257\" data-start=\"2193\" data-section-id=\"11ef34p\"\u003e\n\u003cp data-end=\"2257\" data-start=\"2195\"\u003e\u003cstrong data-end=\"2213\" data-start=\"2195\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with soft, powdery chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2470\" data-start=\"2258\" data-section-id=\"zzfqfc\"\u003e\n\u003cp data-end=\"2470\" data-start=\"2260\"\u003e\u003cstrong data-end=\"2278\" data-start=\"2260\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and earthy with strong wet concrete notes; mineral-rich basement tones; dusty, drywall-like flavour with faint AC-duct hints when wet; soft crumble with occasional harder granulates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2519\" data-start=\"2471\" data-section-id=\"1pfb9w2\"\u003e\n\u003cp data-end=\"2519\" data-start=\"2473\"\u003e\u003cstrong data-end=\"2489\" data-start=\"2473\"\u003eIngredients:\u003c\/strong\u003e 100% Megan Soft Clay Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2552\" data-start=\"2520\" data-section-id=\"1ajyefg\"\u003e\n\u003cp data-end=\"2552\" data-start=\"2522\"\u003e\u003cstrong data-end=\"2544\" data-start=\"2522\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2578\" data-start=\"2553\" data-section-id=\"1485r2i\"\u003e\n\u003cp data-end=\"2578\" data-start=\"2555\"\u003e\u003cstrong data-end=\"2566\" data-start=\"2555\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2847\" data-start=\"2579\" data-section-id=\"b5l02o\"\u003e\n\u003cp data-end=\"2847\" data-start=\"2581\"\u003e\u003cstrong data-end=\"2610\" data-start=\"2581\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Megan Soft is a highly regarded grey clay variety in India’s edible clay tradition, prized for its chalky, cement-like taste and smooth powdery breakdown. These hand-shaped treats honour that heritage in an artisanal, bite-sized form.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52437934997831,"sku":"0405090119","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_ea148aeb-50c3-4028-a80d-50af0944805e.png?v=1759167846"},{"product_id":"red-nakumatt-coated-in-red-khadi-125g-edible-clay-treats-for-pica","title":"Red Pakora - Red Nakumatt coated in Red Khadi  - Earthy Indian clay treats","description":"\u003cp data-start=\"92\" data-end=\"434\"\u003eRed Nakumatt coated in Red Khadi is a bold, iron-rich treat that celebrates the best of India’s red clays. Each bite-sized piece is crafted with a core of deep, earthy Red Nakumatt, then coated in a fine layer of Red Khadi powder, creating a double-layered indulgence for lovers of strong, cementy clays.\u003c\/p\u003e\n\u003cp data-start=\"436\" data-end=\"839\"\u003eThe texture begins with a medium crunch that quickly breaks down into a smooth, crumbly paste, releasing earthy, mineral-rich tones with a touch of dustiness. Crumbs add a little extra crunch along the way, keeping every bite interesting. The flavour is a striking balance of cement-like dampness and iron-heavy warmth, with notes of basement earth, red topsoil, and freshly broken brick dust.\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"995\"\u003ePerfect for those who crave robust red clays, this treat combines the gritty cementy appeal of Nakumatt with the smooth, grounding powderiness of Khadi.\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"997\" data-end=\"1006\"\u003eSize:\u003c\/strong\u003e Bite-sized chunks\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1027\" data-end=\"1038\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1055\" data-end=\"1065\"\u003eShape:\u003c\/strong\u003e Natural, irregular pieces\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1094\" data-end=\"1105\"\u003eColour:\u003c\/strong\u003e Rich deep reds with dusty coating\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1142\" data-end=\"1154\"\u003eTexture:\u003c\/strong\u003e Medium-hard, breaks into soft, powdery paste; coating gives a smooth, dry crumble; includes crumbs for added crunch\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1291\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with smooth, crumbly chew\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1338\" data-end=\"1356\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, mineral-rich with damp basement tones, iron-heavy earthiness, and red topsoil dust; grounding and bold\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay coated in Red Khadi\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1528\" data-end=\"1550\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1559\" data-end=\"1570\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"997\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1612\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Both Red Nakumatt and Red Khadi are highly regarded within Indian geophagy traditions for their earthy depth and mineral richness. This layered treat highlights the distinctive profiles of both clays—cementy and robust from the Nakumatt core, softened and enriched by the Khadi coating.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462831173959,"sku":"0405090155","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_dba5843a-f8ec-4777-97e8-f0ad91a59c0c.png?v=1759446264"},{"product_id":"all-reds-treats-edible-clay-treats-for-pica","title":"\"All Reds\" Clay Treats - Exclusive to ECUK - Mineral-rich Indian clay treats","description":"\u003cp data-start=\"82\" data-end=\"405\"\u003eAll Reds Treats bring together the finest of India’s bold, mineral-rich red clays in one indulgent mix. Each bite-sized coin-shaped piece is crafted from a blend of Red Nakumatt, Red Khadi, and Red Shale Stone\/Slate, creating a layered clay experience that’s as earthy as it is satisfying.\u003c\/p\u003e\n\u003cp data-start=\"407\" data-end=\"846\"\u003eThese treats deliver a medium crunch that breaks down into a soft, powdery chew with natural crumbs adding extra texture. The flavour is unmistakably cementy, laced with the iron-heavy richness of red clays, subtle dustiness, and the grounding feel of damp basement tones. A faint brick-dust aroma and rain-on-soil freshness come through once moistened, making them a bold yet smooth indulgence for lovers of deep red earths.\u003c\/p\u003e\n\u003cp data-start=\"848\" data-end=\"996\"\u003eExclusively sourced from Rose Clay, India, these treats celebrate the distinct flavour profiles of traditional Indian red clays in every bite.\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"998\" data-end=\"1007\"\u003eSize:\u003c\/strong\u003e Bite-sized, approx. 1.5 cm each\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1053\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g (6 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1090\" data-end=\"1100\"\u003eShape:\u003c\/strong\u003e Varies; hearts, rounds, squares, Coin-shaped (current batch)\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1141\" data-end=\"1152\"\u003eColour:\u003c\/strong\u003e Rich earthy reds with natural clay variation\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1200\" data-end=\"1212\"\u003eTexture:\u003c\/strong\u003e Medium crunch, breaks into soft, powdery chew; crumbly with no grit\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1283\" data-end=\"1301\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with smooth finish\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1341\" data-end=\"1359\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and mineral-heavy with damp basement and red topsoil tones; dusty, iron-rich, with subtle fresh rain-on-soil aroma\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1501\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt, Red Khadi, Red Shale Stone\/Slate\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1551\" data-end=\"1573\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1593\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1606\" data-end=\"1635\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Red clays such as Nakumatt, Khadi, and Shale Stone have long been prized in Indian geophagy traditions for their strong, earthy, mineral-rich profiles. These “All Reds” celebrate that heritage, combining multiple red clays into a single treat for a full-bodied, iron-rich clay experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462918074695,"sku":"0405090114","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4db479ae-af27-46e2-9077-1940bd1c417f.png?v=1759446632"},{"product_id":"pink-nakumatt-coated-in-rose-clay-125g-edible-clay-treats-for-pica","title":"Pink Pakora - Pink Nakumatt coated in Rose Clay  - Exclusive Indian clay treats","description":"\u003cp data-start=\"99\" data-end=\"406\"\u003ePink Nakumatt coated in Rose Clay is a soft yet bold treat that captures the best of India’s delicate pink and rose-hued clays. Each irregular chunk is made from mineral-rich Pink Nakumatt, carefully coated in dusty Rose Clay powder to enhance both flavour and texture.\u003c\/p\u003e\n\u003cp data-start=\"408\" data-end=\"843\"\u003eThese pieces have a satisfying medium crunch that quickly breaks down into a smooth, powdery paste with no grit. Crumb accents bring extra bite, while the flavour leans towards cementy freshness with subtle floral-earth undertones from the Rose Clay coating. When moistened, they release faint notes of basement dampness, sunbaked dust, and spring rain on stone, balanced by the gentle mineral sweetness of Pink Nakumatt.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1030\"\u003ePerfect for those who enjoy a cement-forward clay treat with a softer, more refined edge, this blend delivers a grounded yet refreshing profile that feels both classic and unique.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1030\"\u003e\u003cmeta charset=\"utf-8\"\u003eMade exclusively for Earthy Crunch UK\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1041\"\u003eSize:\u003c\/strong\u003e Irregular bite-sized chunks\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1083\"\u003eWeight:\u003c\/strong\u003e Approx. 100 g per pack\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Chunk-style, hand-broken pieces\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1165\"\u003eColour:\u003c\/strong\u003e Pale pink interiors dusted with soft rose-toned coating\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1224\" data-end=\"1236\"\u003eTexture:\u003c\/strong\u003e Medium crunch with crumbly, smooth finish; no grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1302\" data-end=\"1320\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Solid crunch with quick crumble\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1359\" data-end=\"1377\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and mineral-rich with subtle floral earthiness; fresh rain-on-stone, dusty basement tones, and a faint natural sweetness\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1525\"\u003eIngredients:\u003c\/strong\u003e Pink Nakumatt, Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1575\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1584\" data-end=\"1595\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1608\" data-end=\"1637\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Pink Nakumatt and Rose Clay are part of India’s long-standing edible clay traditions, prized for their mineral depth and distinctive flavour. Together, they form a harmonious pairing of cementy strength and softer, rose-hued subtlety.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52462936031559,"sku":"0405090151","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_17cac142-4a69-405b-8925-17903096aca2.png?v=1759447013"},{"product_id":"mixed-clay-cookies-x2-edible-clay-treats-for-pica-copy","title":"\"Falooda\" Mixed Clay Cookies with Crumbs - Bestselling Indian Earthy Clay treats","description":"\u003cp data-start=\"134\" data-end=\"520\"\u003eFalooda is Rose Clay’s signature creation — a bold, playful cookie-style treat inspired by the traditional Falooda milkshake, a rich Indian dessert known for its layered flavours and textures. In true homage, these cookies bring together all clays and all crumbs in one indulgent bite, creating a layered, multi-sensory experience unlike any other.\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"987\"\u003eEach cookie is handmade from a unique mix of cementy greys, mineral-rich petrichor tones, iron-heavy reds, and bold smoky blacks. The result is a crunch explosion: a solid medium crunch that quickly breaks down into chewy crumbs and a smooth, powdery paste. Expect the classic cement-forward taste of grey clays, the earthy freshness of rain-soaked soil, the depth of red minerals, and the moody smokiness of darker blends — all balanced in a single bite.\u003c\/p\u003e\n\u003cp data-start=\"989\" data-end=\"1169\"\u003eChunky, rustic, and bursting with layered flavours, Falooda is a must-try for clay lovers who want to experience the full spectrum of India’s edible clay tradition in one cookie.\u003c\/p\u003e\n\u003cp data-start=\"1171\" data-end=\"1221\"\u003e\u003cstrong data-start=\"1171\" data-end=\"1180\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1180\" data-end=\"1183\"\u003ePieces vary, approximately 5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1271\"\u003e\u003cstrong data-start=\"1223\" data-end=\"1234\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e2 whole cookies, approx. 80 g per pack OR 100g Broken Pieces\u003c\/p\u003e\n\u003cp data-start=\"1273\" data-end=\"1315\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1283\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1283\" data-end=\"1286\"\u003eRustic, cookie-style rounds\u003c\/p\u003e\n\u003cp data-start=\"1317\" data-end=\"1398\"\u003e\u003cstrong data-start=\"1317\" data-end=\"1328\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1328\" data-end=\"1331\"\u003eVaried earthy tones — greys, reds, blacks, and dusty natural hues are mixed to make a dusty rose pinky taupe colour\u003c\/p\u003e\n\u003cp data-start=\"1400\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1400\" data-end=\"1412\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1412\" data-end=\"1415\"\u003eMedium crunch exterior; crumbly interior with chewy clay crumbs and clean, grit-free finish\u003c\/p\u003e\n\u003cp data-start=\"1510\" data-end=\"1574\"\u003e\u003cstrong data-start=\"1510\" data-end=\"1528\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1528\" data-end=\"1531\"\u003e3 – Medium crunch with satisfying crumble\u003c\/p\u003e\n\u003cp data-start=\"1576\" data-end=\"1732\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1594\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1594\" data-end=\"1597\"\u003eCementy and earthy with fresh rain petrichor, basement dampness, iron-rich red tones, and smoky black clay depth; layered and complex\u003c\/p\u003e\n\u003cp data-start=\"1734\" data-end=\"1831\"\u003e\u003cstrong data-start=\"1734\" data-end=\"1750\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1750\" data-end=\"1753\"\u003eSignature Rose Clay blend of grey, red, and black clays with assorted crumbs\u003c\/p\u003e\n\u003cp data-start=\"1833\" data-end=\"1865\"\u003e\u003cstrong data-start=\"1833\" data-end=\"1855\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1855\" data-end=\"1858\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1867\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1867\" data-end=\"1878\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1878\" data-end=\"1881\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1894\" data-end=\"2336\"\u003e\u003cstrong data-start=\"1894\" data-end=\"1923\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1923\" data-end=\"1926\"\u003eNamed after the beloved \u003cstrong data-start=\"1950\" data-end=\"1971\"\u003eFalooda milkshake\u003c\/strong\u003e — a traditional Indian dessert celebrated for combining textures and flavours — these cookies mirror that layered indulgence in edible clay form. Drawing from India’s long heritage of geophagy, Falooda unites the cementy strength of greys, the mineral power of reds, and the smoky richness of black clays into a single signature creation, exclusive to Rose Clay.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53208693670215,"sku":"0405090133","price":4.79,"currency_code":"GBP","in_stock":false},{"title":"100g Broken Pieces","offer_id":53208693702983,"sku":"04050901332","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_39900f5d-a830-423d-8b7c-8c636f068265.png?v=1759521273"},{"product_id":"diamond-clay","title":"Diamond Clay - Deep cementy Indian clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"76\" data-end=\"91\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"93\" data-end=\"751\"\u003e\u003cstrong data-start=\"93\" data-end=\"105\"\u003eTexture:\u003c\/strong\u003e Firm dry bite with slow crumble into smooth paste\u003cbr data-start=\"155\" data-end=\"158\"\u003e\u003cstrong data-start=\"158\" data-end=\"176\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"192\" data-end=\"195\"\u003e\u003cstrong data-start=\"195\" data-end=\"205\"\u003eTaste:\u003c\/strong\u003e Deep cementy earthiness with mineral and metallic undertones\u003cbr data-start=\"266\" data-end=\"269\"\u003e\u003cstrong data-start=\"269\" data-end=\"281\"\u003eSensory:\u003c\/strong\u003e Damp-earth aroma with classic tooth-cling clay feel\u003cbr data-start=\"333\" data-end=\"336\"\u003e\u003cstrong data-start=\"336\" data-end=\"347\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, mineral-rich clay regions\u003cbr data-start=\"385\" data-end=\"388\"\u003e\u003cstrong data-start=\"388\" data-end=\"397\"\u003eUses:\u003c\/strong\u003e Ideal for experienced crunch lovers, sensory seekers, ASMR enjoyment, and those who prefer strong earthy profiles\u003cbr data-start=\"511\" data-end=\"514\"\u003e\u003cstrong data-start=\"514\" data-end=\"534\"\u003eClay Experience:\u003c\/strong\u003e Best suited to experienced clay enthusiasts who enjoy powerful crunch, dense mineral flavour, and a slow transition from shard-like crumble to smooth paste. Bold, grounding, and intensely earthy from start to finish.\u003c\/p\u003e\n\u003chr data-start=\"753\" data-end=\"756\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"758\" data-end=\"777\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"779\" data-end=\"1102\"\u003eDiamond Clay is a bold, cement-forward Indian clay prized for its intense flavour profile and satisfyingly strong crunch. Harvested from mineral-rich soil deposits, this clay stands out for its dense structure, dry bite, and deeply grounded earthy character that remains consistent throughout the entire chewing experience.\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1450\"\u003eFormed into irregular natural chunks, Diamond Clay delivers a robust sensory profile that appeals strongly to purists and seasoned crunch enthusiasts. Unlike softer or creamier clays, this variety maintains its structure during biting, creating a controlled breakdown from crisp shards into a smooth, workable paste without becoming overly gummy.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1703\"\u003eIts distinctive mineral depth, damp-earth aroma, and classic tooth-cling texture make Diamond Clay a staple choice among those who appreciate traditional earthy clay experiences with a heavier cement-like presence and long-lasting crunch satisfaction.\u003c\/p\u003e\n\u003chr data-start=\"1705\" data-end=\"1708\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1710\" data-end=\"1729\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1731\" data-end=\"1970\"\u003eDiamond Clay offers a strong, confident crunch with a medium-dense structure that holds firmly during biting. The initial snap is crisp and satisfying, breaking into soft mineral shards that gradually soften into a smooth, clay-rich paste.\u003c\/p\u003e\n\u003cp data-start=\"1972\" data-end=\"2361\"\u003eThe texture remains dry and controlled with very low grit, allowing the clay to transition slowly rather than collapsing too quickly. Some pieces may lightly cling to the teeth during chewing, adding to the traditional hands-on clay feel many enthusiasts seek. As moisture develops, the clay becomes smoother and more workable while still retaining its earthy density and grounded texture.\u003c\/p\u003e\n\u003chr data-start=\"2363\" data-end=\"2366\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2368\" data-end=\"2384\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2386\" data-end=\"2655\"\u003eThe flavour profile is intensely earthy and cement-forward, led by bold mineral notes reminiscent of wet concrete, stone, and rain-soaked clay. Subtle metallic undertones emerge during chewing, giving the flavour added depth without overpowering the natural earthiness.\u003c\/p\u003e\n\u003cp data-start=\"2657\" data-end=\"2959\"\u003eIts aroma becomes especially pronounced when damp, releasing rich notes of wet soil, cool stone, and a distinct damp-basement scent often associated with deeply mineral clays. The taste develops gradually from dry mineral sharpness into a fuller, smoother earthiness that lingers heavily on the palate.\u003c\/p\u003e\n\u003chr data-start=\"2961\" data-end=\"2964\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2966\" data-end=\"2988\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2990\" data-end=\"3572\"\u003e\u003cstrong data-start=\"2990\" data-end=\"3001\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003cbr data-start=\"3027\" data-end=\"3030\"\u003e\u003cstrong data-start=\"3030\" data-end=\"3040\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"3065\" data-end=\"3068\"\u003e\u003cstrong data-start=\"3068\" data-end=\"3079\"\u003eColour:\u003c\/strong\u003e Mid to dark grey with muted mineral tones\u003cbr data-start=\"3121\" data-end=\"3124\"\u003e\u003cstrong data-start=\"3124\" data-end=\"3140\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3203\" data-end=\"3206\"\u003e\u003cstrong data-start=\"3206\" data-end=\"3217\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"3226\" data-end=\"3229\"\u003e\u003cstrong data-start=\"3229\" data-end=\"3258\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, Diamond Clay reflects traditional earthy clay experiences valued for dense crunch, strong mineral flavour, and grounding sensory depth. Robust cement-like clays have long been appreciated within clay-eating traditions for their lasting texture and deep natural earthiness.\u003c\/p\u003e\n\u003chr data-start=\"3574\" data-end=\"3577\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3579\" data-end=\"3592\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3594\" data-end=\"3977\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677795938631,"sku":"03050201101","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677795905863,"sku":"03050201102","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b51180dc-0860-49e6-b808-f6c350674440.png?v=1774721120"},{"product_id":"shree-pots-indian-brown-terracotta-edible-clay-pots","title":"Shree Pots – Earthy Indian Brown Terracotta Edible Clay Pots","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"ab089706-f97f-4834-8c4d-c9ee71d75721\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7cadc4e9-d20d-4319-a3d5-0368fe41e13c\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"rmw5tv\" data-start=\"67\" data-end=\"81\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"83\" data-end=\"1026\"\u003eShree Pots are natural Indian terracotta clay pots known for their super snappy crunch and rich petrichor-heavy earthy profile. These miniature vase-shaped clay pots deliver a satisfying sensory experience with notes of dusty red soil, wet earth, iron-rich minerals, and rain-soaked terracotta, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth creamy breakdown with gentle graininess and a distinctive fired-earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India’s long-standing terracotta vessel traditions, these clay pots are valued for their grounding texture, authentic earthy crunch, and nostalgic monsoon-inspired sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1028\" data-end=\"1043\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"1045\" data-end=\"1768\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1057\"\u003eTexture:\u003c\/strong\u003e Super snappy crunch with smooth creamy melt and gentle graininess\u003cbr data-start=\"1123\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1136\"\u003eTaste:\u003c\/strong\u003e Iron-rich terracotta with dusty red soil, wet earth, and petrichor notes\u003cbr data-start=\"1209\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1212\" data-end=\"1230\"\u003eCrunch factor:\u003c\/strong\u003e 5 – Very Hard\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1258\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1269\" data-end=\"1272\"\u003e\u003cstrong data-start=\"1272\" data-end=\"1285\"\u003eBest for:\u003c\/strong\u003e Terracotta lovers, ASMR crunches, experienced clay enthusiasts, petrichor fans\u003cbr data-start=\"1364\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1387\"\u003eClay experience:\u003c\/strong\u003e A nostalgic Indian terracotta experience with clean snapping bites that soften into smooth earthy creaminess without sticking.\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1532\" data-is-only-node=\"\"\u003eASMR level:\u003c\/strong\u003e Loud crunch\u003cbr data-start=\"1544\" data-end=\"1547\"\u003e\u003cstrong data-start=\"1547\" data-end=\"1569\"\u003eHydration texture:\u003c\/strong\u003e Soaking deepens the muddy petrichor flavour and softens the clay into a richer earthy crumble\u003cbr data-start=\"1663\" data-end=\"1666\"\u003e\u003cstrong data-start=\"1666\" data-end=\"1682\"\u003eAroma notes:\u003c\/strong\u003e Rain-soaked earth, baked terracotta, dusty red soil, iron minerals, monsoon petrichor\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1770\" data-end=\"1788\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1790\" data-end=\"2505\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1801\"\u003eWeight:\u003c\/strong\u003e Approx. 100g per pot\u003cbr data-start=\"1822\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1835\"\u003eShape:\u003c\/strong\u003e Miniature vase-shaped terracotta pots\u003cbr data-start=\"1873\" data-end=\"1876\"\u003e\u003cstrong data-start=\"1876\" data-end=\"1887\"\u003eColour:\u003c\/strong\u003e Terracotta orange-red\u003cbr data-start=\"1909\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1912\" data-end=\"1928\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Terracotta Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"2011\" data-end=\"2014\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2025\"\u003eVendor:\u003c\/strong\u003e Lavi\u003cbr data-start=\"2030\" data-end=\"2033\"\u003e\u003cstrong data-start=\"2033\" data-end=\"2062\"\u003eTraditional clay origins:\u003c\/strong\u003e Terracotta clay has been deeply woven into Indian culture for centuries through pottery, storage vessels, cooling pots, and earth-based traditions. In some regions, fired clay was also connected to seasonal cravings and sensory rituals associated with rain, soil, and mineral-rich earth. Shree Pots reflect this heritage through their handcrafted terracotta form, earthy aroma, and grounded clay character.\u003cbr data-start=\"2469\" data-end=\"2472\"\u003e\u003cstrong data-start=\"2472\" data-end=\"2488\" data-is-only-node=\"\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-start=\"1790\" data-end=\"2505\"\u003eASMR\/ Crunch Video\u003c\/h2\u003e\n\u003cp data-start=\"1790\" data-end=\"2505\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=-UVTWmyWs2Q\u0026amp;t=146s\" target=\"_blank\" rel=\"noopener\"\u003eHere\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2507\" data-end=\"2520\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2522\" data-end=\"2905\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53934794408263,"sku":"02050400221","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c9e16d2f-9a94-4c3a-8968-398ae3b0bf09.png?v=1767311938"},{"product_id":"assorted-indian-terracotta-clay-pots-whole-clay-pots-for-pica-geophagia","title":"Assorted Indian Terracotta Clay Pots (Whole) - Clay pots for Pica\/ Geophagia","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"ab089706-f97f-4834-8c4d-c9ee71d75721\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7cadc4e9-d20d-4319-a3d5-0368fe41e13c\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"46\" data-end=\"705\"\u003eThis assorted collection of Indian terracotta clay pots brings together a charming mix of mini diyas, khullads, and shot-glass style vessels, each handcrafted from natural Indian terracotta. Perfect as edible vessels or for filling with clay crumbs, powders, and pastes, these pieces offer both versatility and tradition in one grounded bundle. They deliver a satisfying soft-medium crunch that snaps cleanly before chewing down smooth, releasing classic terracotta flavours with rich petrichor notes. Naturally dusty and beautifully simple, this assortment is ideal for those who enjoy variety, ritual, and a hands-on clay experience.\u003c\/p\u003e\n\u003cp data-start=\"707\" data-end=\"1208\"\u003e\u003cstrong data-start=\"707\" data-end=\"716\"\u003eSize:\u003c\/strong\u003e Assorted medium and mini sizes - selected at random but with various sizes included\u003cbr data-start=\"736\" data-end=\"739\"\u003e\u003cstrong data-start=\"739\" data-end=\"750\"\u003eWeight:\u003c\/strong\u003e Approx. 175 g\u003cbr data-start=\"764\" data-end=\"767\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"767\" data-end=\"777\"\u003eShape:\u003c\/strong\u003e Rounded cups and shallow saucers\u003cbr data-start=\"810\" data-end=\"813\"\u003e\u003cstrong data-start=\"813\" data-end=\"824\"\u003eColour:\u003c\/strong\u003e Terracotta orange-red\u003cbr data-start=\"846\" data-end=\"849\"\u003e\u003cstrong data-start=\"849\" data-end=\"861\"\u003eTexture:\u003c\/strong\u003e Smooth with gentle graininess, super snappy\u003cbr data-start=\"905\" data-end=\"908\"\u003e\u003cstrong data-start=\"908\" data-end=\"926\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – breaks easily and chews down smooth\u003cbr data-start=\"966\" data-end=\"969\"\u003e\u003cstrong data-start=\"969\" data-end=\"987\"\u003eTaste Profile:\u003c\/strong\u003e Iron-rich, lightly metallic, typical terracotta flavour, earthy, petrichor, wet earth; enhanced muddiness when soaked\u003cbr data-start=\"1095\" data-end=\"1098\"\u003e\u003cstrong data-start=\"1098\" data-end=\"1114\"\u003eIngredients:\u003c\/strong\u003e 100% natural terracotta clay\u003cbr data-start=\"1143\" data-end=\"1146\"\u003e\u003cstrong data-start=\"1146\" data-end=\"1168\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003cbr data-start=\"1174\" data-end=\"1177\"\u003e\u003cstrong data-start=\"1177\" data-end=\"1188\"\u003eVendor:\u003c\/strong\u003e Earthen Clay Pots\u003c\/p\u003e\n\u003cp data-start=\"1210\" data-end=\"1913\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1210\" data-end=\"1239\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1239\" data-end=\"1242\"\u003eAcross India, terracotta has long been used to craft everyday vessels such as diyas, khullads, and small cups for cooking, storing water, and serving food. These pots were traditionally prized for their breathability, mineral content, and distinctive earthy aroma—qualities that naturally lent themselves to soil and clay consumption in certain regions and seasons. Edible terracotta forms have historically been associated with earth cravings, monsoon rituals, and ancestral practices tied to the land. This assorted set honours that heritage, offering a tactile, sensory connection to India’s enduring relationship with clay, rain-soaked soil, and handmade earthenware.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53057393361223,"sku":"0205050023","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_f4efc778-d53f-4def-9de6-bdf761517eef.png?v=1767312729"},{"product_id":"threefold-delight-red-white-black-clay-treats-for-pica-geophagia","title":"Threefold Delight - Red, Grey and Black Indian Clay treats (Coming Soon, end of April 2026)","description":"\u003cp data-start=\"173\" data-end=\"1059\"\u003eThreefold Delight is a carefully layered clay cube designed for those who enjoy complexity in both flavour and texture. Crafted using three distinctive clay dusts, these cubes deliver a balanced experience: a medium crunch on the outside gives way to a crumbly, slightly chewy interior that breaks down cleanly without grit. Visually, the blended layers create a soft dusty rose–taupe tone, subtly shifting between greys, reds and blacks. The flavour is deeply earthy and cement-forward, unfolding into notes of rain-soaked soil, basement dampness, iron-rich red clay and smoky black slate depth. Layered, grounded and quietly indulgent, Threefold Delight is ideal for those who appreciate nuance over intensity.\u003c\/p\u003e\n\u003cp data-start=\"1061\" data-end=\"1110\"\u003e\u003cstrong data-start=\"1061\" data-end=\"1069\"\u003eSize\u003c\/strong\u003e\u003cbr data-start=\"1069\" data-end=\"1072\"\u003ePieces vary; approximately 3.5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1112\" data-end=\"1164\"\u003e\u003cstrong data-start=\"1112\" data-end=\"1122\"\u003eWeight\u003c\/strong\u003e\u003cbr data-start=\"1122\" data-end=\"1125\"\u003eIncludes 4 pieces, up to 130 g per pack\u003c\/p\u003e\n\u003cp data-start=\"1166\" data-end=\"1183\"\u003e\u003cstrong data-start=\"1166\" data-end=\"1175\"\u003eShape\u003c\/strong\u003e\u003cbr data-start=\"1175\" data-end=\"1178\"\u003eCubes\u003c\/p\u003e\n\u003cp data-start=\"1185\" data-end=\"1279\"\u003e\u003cstrong data-start=\"1185\" data-end=\"1195\"\u003eColour\u003c\/strong\u003e\u003cbr data-start=\"1195\" data-end=\"1198\"\u003eDusty rose pinky taupe, created from mixed earthy tones of greys, reds and blacks\u003c\/p\u003e\n\u003cp data-start=\"1281\" data-end=\"1390\"\u003e\u003cstrong data-start=\"1281\" data-end=\"1292\"\u003eTexture\u003c\/strong\u003e\u003cbr data-start=\"1292\" data-end=\"1295\"\u003eMedium crunch exterior with a crumbly interior; chewy clay crumbs and a clean, grit-free finish\u003c\/p\u003e\n\u003cp data-start=\"1392\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1392\" data-end=\"1409\"\u003eCrunch Factor\u003c\/strong\u003e\u003cbr data-start=\"1409\" data-end=\"1412\"\u003e3 – medium crunch with satisfying crumble\u003c\/p\u003e\n\u003cp data-start=\"1455\" data-end=\"1607\"\u003e\u003cstrong data-start=\"1455\" data-end=\"1472\"\u003eTaste Profile\u003c\/strong\u003e\u003cbr data-start=\"1472\" data-end=\"1475\"\u003eCementy and earthy with fresh rain petrichor, basement dampness, iron-rich red notes and smoky black clay depth; layered and complex\u003c\/p\u003e\n\u003cp data-start=\"1609\" data-end=\"1714\"\u003e\u003cstrong data-start=\"1609\" data-end=\"1624\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-start=\"1624\" data-end=\"1627\"\u003eBlack slate dust, red khadi dust and crystal dust, formed into three distinctive layers\u003c\/p\u003e\n\u003cp data-start=\"1716\" data-end=\"1745\"\u003e\u003cstrong data-start=\"1716\" data-end=\"1737\"\u003eCountry of Origin\u003c\/strong\u003e\u003cbr data-start=\"1737\" data-end=\"1740\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1747\" data-end=\"1782\"\u003e\u003cstrong data-start=\"1747\" data-end=\"1757\"\u003eVendor\u003c\/strong\u003e\u003cbr data-start=\"1757\" data-end=\"1760\"\u003eClays All Around (CAA)\u003c\/p\u003e\n\u003cp data-start=\"1784\" data-end=\"1980\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1784\" data-end=\"1812\"\u003eTraditional Clay Origins\u003c\/strong\u003e\u003cbr data-start=\"1812\" data-end=\"1815\"\u003eLayered clay blends inspired by Indian clay preparation traditions, combining mineral-rich red clays with smoky black slate for depth, balance and textural contrast.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53071315042631,"sku":"0405030323","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_a95a9b52-a867-4c39-b8c2-7b3d0c79eb34.png?v=1772916354"},{"product_id":"grey-slabs-silver-pucks-clay-treats-for-pica-geophagia","title":"Grey Pucks\/Slabs - Indian Clay treats","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"87\" data-end=\"113\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"91\" data-end=\"111\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"114\" data-end=\"484\"\u003eGrey Pucks are compact, hand-pressed clay discs crafted from a blend of traditional Indian grey clays, sourced from Rose Clay. Designed for those who favour bold, mineral-heavy profiles, these pucks deliver a distinctly cement-forward experience with a clean, grounded finish. Their dense form offers a satisfying bite, making them ideal for slow, intentional crunching.\u003c\/p\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"486\" data-end=\"512\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"490\" data-end=\"510\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"513\" data-end=\"746\"\u003eFirm and tightly packed, Grey Pucks offer a solid initial resistance before breaking into thick, chalky chunks. The structure holds well during the bite, then gradually softens into a smooth, clay paste with a gentle grit throughout.\u003c\/p\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"748\" data-end=\"771\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"752\" data-end=\"769\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"772\" data-end=\"1017\"\u003eExpect a strong cement-like flavour right from the first bite, layered with classic grey clay notes—dry minerals, faint dustiness, and subtle hints of concrete and stone. The aroma is clean and earthy, reminiscent of fresh pavement and dry soil.\u003c\/p\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1019\" data-end=\"1044\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1023\" data-end=\"1042\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1045\" data-end=\"1301\"\u003eThis is a no-nonsense grey clay experience—bold, grounding, and deeply satisfying for lovers of cement-heavy profiles. The puck shape allows for controlled bites, making it perfect for those who enjoy a longer-lasting, evolving texture from crunch to melt.\u003c\/p\u003e\n\u003chr data-start=\"1303\" data-end=\"1306\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1308\" data-end=\"1328\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1312\" data-end=\"1328\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1329\" data-end=\"1512\"\u003e\n\u003cli data-section-id=\"blldxw\" data-start=\"1329\" data-end=\"1363\"\u003eCement-forward flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"15qk75j\" data-start=\"1364\" data-end=\"1396\"\u003eDense, slow-breaking texture\u003c\/li\u003e\n\u003cli data-section-id=\"237plu\" data-start=\"1397\" data-end=\"1424\"\u003eHand-pressed puck shape\u003c\/li\u003e\n\u003cli data-section-id=\"1ft6446\" data-start=\"1425\" data-end=\"1459\"\u003eClassic Indian grey clay blend\u003c\/li\u003e\n\u003cli data-section-id=\"1cilzz3\" data-start=\"1460\" data-end=\"1512\"\u003eIdeal for controlled, satisfying crunch sessions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1514\" data-end=\"1517\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1519\" data-end=\"1542\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1523\" data-end=\"1542\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1543\" data-end=\"2069\"\u003e\n\u003cli data-section-id=\"1ytugav\" data-start=\"1543\" data-end=\"1568\"\u003e\n\u003cstrong data-start=\"1545\" data-end=\"1554\"\u003eSize:\u003c\/strong\u003e Medium puck\u003c\/li\u003e\n\u003cli data-section-id=\"1w44kng\" data-start=\"1569\" data-end=\"1603\"\u003e\n\u003cstrong data-start=\"1571\" data-end=\"1582\"\u003eWeight:\u003c\/strong\u003e Up to 100g total\u003c\/li\u003e\n\u003cli data-section-id=\"8f60z2\" data-start=\"1604\" data-end=\"1638\"\u003e\n\u003cstrong data-start=\"1606\" data-end=\"1616\"\u003eShape:\u003c\/strong\u003e Round discs (pucks)\u003c\/li\u003e\n\u003cli data-section-id=\"12ipdwr\" data-start=\"1639\" data-end=\"1675\"\u003e\n\u003cstrong data-start=\"1641\" data-end=\"1652\"\u003eColour:\u003c\/strong\u003e Light to medium grey\u003c\/li\u003e\n\u003cli data-section-id=\"d5pyq6\" data-start=\"1676\" data-end=\"1714\"\u003e\n\u003cstrong data-start=\"1678\" data-end=\"1690\"\u003eTexture:\u003c\/strong\u003e Firm, compact, chalky\u003c\/li\u003e\n\u003cli data-section-id=\"1egmntk\" data-start=\"1715\" data-end=\"1763\"\u003e\n\u003cstrong data-start=\"1717\" data-end=\"1735\"\u003eCrunch Factor:\u003c\/strong\u003e Medium-hard, slow crumble\u003c\/li\u003e\n\u003cli data-section-id=\"1fjwkpe\" data-start=\"1764\" data-end=\"1826\"\u003e\n\u003cstrong data-start=\"1766\" data-end=\"1784\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, mineral-heavy, dry, earthy\u003c\/li\u003e\n\u003cli data-section-id=\"1mhe02g\" data-start=\"1827\" data-end=\"1866\"\u003e\n\u003cstrong data-start=\"1829\" data-end=\"1845\"\u003eIngredients:\u003c\/strong\u003e Natural grey clays\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"1867\" data-end=\"1899\"\u003e\n\u003cstrong data-start=\"1869\" data-end=\"1891\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"1900\" data-end=\"1925\"\u003e\n\u003cstrong data-start=\"1902\" data-end=\"1913\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"1srsc1w\" data-start=\"1926\" data-end=\"2069\"\u003e\n\u003cstrong data-start=\"1928\" data-end=\"1957\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Indian grey clays, commonly enjoyed for their mineral-rich, cement-style taste and grounding earthy qualities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2071\" data-end=\"2074\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2076\" data-end=\"2096\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2080\" data-end=\"2094\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2097\" data-end=\"2442\"\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53334095495495,"sku":"0405090142","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_531a000e-aae5-4eae-821d-2da218bf9407.png?v=1774154707"},{"product_id":"cookie-vault","title":"The Cookie Vault – Indian Clay Cookie Samples (with Stash Box to keep)","description":"\u003cp data-start=\"164\" data-end=\"496\"\u003e\u003cmeta charset=\"utf-8\"\u003eLIMITED EDITION - Only a few in stock!\u003cbr\u003e\u003cbr\u003eThe Cookie Vault is designed for serious cookie and clay enthusiasts, offering a carefully curated selection of our most beloved baked-style clays. Perfect for those who want a multi-textured tasting experience, this collection combines smoky, iron-rich, and subtly sweet clays from trusted Indian vendors Hari and Rose Clay.\u003c\/p\u003e\n\u003cp data-start=\"498\" data-end=\"931\"\u003eWhether you’re after a smaller tasting stash or ready to dive into the full 1kg experience, the All Cookies Vault delivers an unapologetically earthy, textural, and flavour-packed assortment. Expect everything from charcoal-roasted intensity and petrol-smoky depth to iron-rich red warmth and delicate mineral undertones. Textures range from dense, compact bites to crumbly, layered crunch with a satisfying snap in every mouthful.\u003c\/p\u003e\n\u003ch3 data-start=\"933\" data-end=\"984\"\u003eIncluded in The Cookie Vault (any combination of our cookie-shaped varieties):\u003c\/h3\u003e\n\u003cul data-start=\"986\" data-end=\"1813\"\u003e\n\u003cli data-start=\"986\" data-end=\"1086\" style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli data-start=\"1118\" data-end=\"1212\"\u003e\n\u003cp data-start=\"1120\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1120\" data-end=\"1147\"\u003eBlack Puck (Rose Clay):\u003c\/strong\u003e Smoky, firm, and dense with subtle charred mineral undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1213\" data-end=\"1303\"\u003e\n\u003cp data-start=\"1215\" data-end=\"1303\"\u003e\u003cstrong data-start=\"1215\" data-end=\"1230\"\u003eChaco Puck \u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-start=\"1306\" data-end=\"1327\"\u003e (Rose Clay)\u003c\/strong\u003e:\u003c\/strong\u003e Compact, dark, and mineral-forward with a grounded, slate-like crunch.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1304\" data-end=\"1389\"\u003e\n\u003cp data-start=\"1306\" data-end=\"1389\"\u003e\u003cstrong data-start=\"1306\" data-end=\"1327\"\u003eSilver\/Grey Puck (Rose Clay):\u003c\/strong\u003e Crisp and cementy with clean mineral depth and a firm snap.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1390\" data-end=\"1488\"\u003e\n\u003cp data-start=\"1392\" data-end=\"1488\"\u003e\u003cstrong data-start=\"1392\" data-end=\"1412\"\u003eSmokey Overload \u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-start=\"1306\" data-end=\"1327\"\u003e (Rose Clay)\u003c\/strong\u003e:\u003c\/strong\u003e Intense charcoal-roasted flavour with petrol hints and bold earthy depth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1489\" data-end=\"1604\"\u003e\n\u003cp data-start=\"1491\" data-end=\"1604\"\u003e\u003cstrong data-start=\"1491\" data-end=\"1519\"\u003eCreamy Rose (Rose Clay):\u003c\/strong\u003e Smooth yet crisp, offering soft floral-earthy sweetness and gentle layered crunch.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1605\" data-end=\"1707\"\u003e\n\u003cp data-start=\"1607\" data-end=\"1707\"\u003e\u003cstrong data-start=\"1607\" data-end=\"1622\"\u003eSnowy Mist \u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-start=\"1306\" data-end=\"1327\"\u003e (Rose Clay)\u003c\/strong\u003e:\u003c\/strong\u003e Pale-toned, soft-textured bite with mineral dust notes and a smooth, clean finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1708\" data-end=\"1818\"\u003e\n\u003cp data-start=\"1710\" data-end=\"1818\"\u003e\u003cstrong data-start=\"1710\" data-end=\"1739\"\u003eKing Cookies (Rose Clay):\u003c\/strong\u003e Rich, compact cookie with iron-toned red clay warmth and subtle baked smoke.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1819\" data-end=\"1944\"\u003e\n\u003cp data-start=\"1821\" data-end=\"1944\"\u003e\u003cstrong data-start=\"1821\" data-end=\"1852\"\u003eRed Nakumatt Cookie (Hari):\u003c\/strong\u003e Medium crunch with baked-earth aroma, iron-rich undertones, and a lightly mineral finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1945\" data-end=\"2046\"\u003e\n\u003cp data-start=\"1947\" data-end=\"2046\"\u003e\u003cstrong data-start=\"1947\" data-end=\"1974\"\u003eRed Nak Cracker Cookie (Hari):\u003c\/strong\u003e Brittle snap with dusty red clay warmth and faint smoky cement notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2047\" data-end=\"2146\"\u003e\n\u003cp data-start=\"2049\" data-end=\"2146\"\u003e\u003cstrong data-start=\"2049\" data-end=\"2088\"\u003eRed Nakumatt Cracker Cookie (Hari):\u003c\/strong\u003e Crisp, brittle texture with iron-rich baked clay depth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2147\" data-end=\"2258\"\u003e\n\u003cp data-start=\"2149\" data-end=\"2258\"\u003e\u003cstrong data-start=\"2149\" data-end=\"2183\"\u003eMixed Nakumatt Cracker Cookie (Hari):\u003c\/strong\u003e Layered, crunchy bite blending mineral warmth and dusty red earth tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2259\" data-end=\"2372\"\u003e\n\u003cp data-start=\"2261\" data-end=\"2372\"\u003e\u003cstrong data-start=\"2261\" data-end=\"2291\"\u003eBlack Candy Cookie (Hari):\u003c\/strong\u003e Smooth, firm bite with smoky, slightly ashy notes and faint petrol undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2373\" data-end=\"2488\"\u003e\n\u003cp data-start=\"2375\" data-end=\"2488\"\u003e\u003cstrong data-start=\"2375\" data-end=\"2413\"\u003eBlack Candy Cracker Cookie (Hari):\u003c\/strong\u003e Crisp and brittle with deep, charred sweetness and a petrol-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1815\" data-end=\"1834\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1836\" data-end=\"2935\"\u003e\n\u003cli data-start=\"1836\" data-end=\"1882\"\u003e\n\u003cp data-start=\"1838\" data-end=\"1882\"\u003e\u003cstrong data-start=\"1838\" data-end=\"1847\"\u003eSize:\u003c\/strong\u003e Pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1883\" data-end=\"1953\"\u003e\n\u003cp data-start=\"1885\" data-end=\"1953\"\u003e\u003cstrong data-start=\"1885\" data-end=\"1896\"\u003eWeight:\u003c\/strong\u003e Selectable options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1954\" data-end=\"2009\"\u003e\n\u003cp data-start=\"1956\" data-end=\"2009\"\u003e\u003cstrong data-start=\"1956\" data-end=\"1966\"\u003eShape:\u003c\/strong\u003e Primarily cookies and puck-shaped pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2010\" data-end=\"2094\"\u003e\n\u003cp data-start=\"2012\" data-end=\"2094\"\u003e\u003cstrong data-start=\"2012\" data-end=\"2023\"\u003eColour:\u003c\/strong\u003e From Charcoal black, iron-rich red, soft pink to terracotta red and slate grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2095\" data-end=\"2163\"\u003e\n\u003cp data-start=\"2097\" data-end=\"2163\"\u003e\u003cstrong data-start=\"2097\" data-end=\"2109\"\u003eTexture:\u003c\/strong\u003e Dense, crisp, firm, with layered, crumbly varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2164\" data-end=\"2226\"\u003e\n\u003cp data-start=\"2166\" data-end=\"2226\"\u003e\u003cstrong data-start=\"2166\" data-end=\"2184\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – bold snap with textural contrasts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2227\" data-end=\"2352\"\u003e\n\u003cp data-start=\"2229\" data-end=\"2352\"\u003e\u003cstrong data-start=\"2229\" data-end=\"2247\"\u003eTaste Profile:\u003c\/strong\u003e Smoky charcoal, charred undertones, petrol hints, iron-rich red earth, mineral dust, baked clay warmth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2353\" data-end=\"2474\"\u003e\n\u003cp data-start=\"2355\" data-end=\"2474\"\u003e\u003cstrong data-start=\"2355\" data-end=\"2371\"\u003eIngredients:\u003c\/strong\u003e Various natural Indian clays including Black Nakumatt, Red Nakumatt, Multani, and slate-based blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2475\" data-end=\"2507\"\u003e\n\u003cp data-start=\"2477\" data-end=\"2507\"\u003e\u003cstrong data-start=\"2477\" data-end=\"2499\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2508\" data-end=\"2543\"\u003e\n\u003cp data-start=\"2510\" data-end=\"2543\"\u003e\u003cstrong data-start=\"2510\" data-end=\"2522\"\u003eVendors:\u003c\/strong\u003e Hari and Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2544\" data-end=\"2755\"\u003e\n\u003cp data-start=\"2546\" data-end=\"2755\"\u003e\u003cstrong data-start=\"2546\" data-end=\"2575\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Showcasing a spectrum of Indian geophagic clay traditions — from charcoal-roasted blacks and iron-rich Nakumatt reds to soft Rose Clay varieties and baked, mineral-infused forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2756\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2758\" data-end=\"2935\"\u003e\u003cstrong data-start=\"2758\" data-end=\"2770\"\u003eStorage:\u003c\/strong\u003e Your vault comes in a forever plastic box with compartments — a durable, reusable container to keep your cookies fresh, organised, and ready for your next craving\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"800g (12 Cookies)","offer_id":53384739815751,"sku":"07051500703","price":29.95,"currency_code":"GBP","in_stock":false},{"title":"400g (6 Cookies)","offer_id":53384739782983,"sku":"07051500702","price":22.95,"currency_code":"GBP","in_stock":false},{"title":"1.2kg (16 Cookies)","offer_id":53458915393863,"sku":"07051500704","price":48.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_577b4055-b7d8-48ee-8a7c-6a1a75e8c9de.png?v=1772723869"},{"product_id":"the-love-hearts-collection-coming-soon","title":"The Love Notes Collection  – Heart-shaped Clay Treats for Pica\/Geophagia","description":"\u003ch2 data-start=\"172\" data-end=\"216\"\u003eLove Notes Collection – LIMITED EDITION\u003c\/h2\u003e\n\u003cp data-start=\"217\" data-end=\"241\"\u003e\u003cstrong data-start=\"217\" data-end=\"241\"\u003eOnly a few in stock!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"243\" data-end=\"617\"\u003eThe \u003cstrong data-start=\"247\" data-end=\"273\"\u003eLove Hearts Collection\u003c\/strong\u003e is a celebration of indulgence, colour, and texture — designed for clay lovers who appreciate variety with a romantic twist. This carefully curated assortment brings together our most adored heart-shaped and layered clays, blending smoky blacks, vibrant reds, crisp whites, and fruity undertones for a playful yet grounding tasting experience.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"958\"\u003ePerfect for sampling or building your stash, each piece offers a satisfying crunch and layered flavour profile, from charred and mineral notes to sweet, earthy undertones. Whether you’re drawn to soft, pastel whites or bold, iron-rich reds, the Love Hearts Collection delivers an unapologetically tactile and multi-sensory clay experience.\u003c\/p\u003e\n\u003chr data-start=\"960\" data-end=\"963\"\u003e\n\u003ch3 data-start=\"965\" data-end=\"1007\"\u003eA selection of our heart-shaped treats, can include:\u003c\/h3\u003e\n\u003cul data-start=\"1009\" data-end=\"2396\"\u003e\n\u003cli data-start=\"1009\" data-end=\"1145\"\u003e\n\u003cp data-start=\"1011\" data-end=\"1145\"\u003e\u003cstrong data-start=\"1011\" data-end=\"1043\"\u003eBlackcurrant Dryfruit Heart:\u003c\/strong\u003e Smoky and earthy with subtle sweet undertones, crisp, roasted texture, and a slight mineral finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1146\" data-end=\"1259\"\u003e\n\u003cp data-start=\"1148\" data-end=\"1259\"\u003e\u003cstrong data-start=\"1148\" data-end=\"1164\"\u003eKing Cookie:\u003c\/strong\u003e Firm, dense, and baked to perfection with iron-rich red earth warmth and a gentle smokiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1260\" data-end=\"1380\"\u003e\n\u003cp data-start=\"1262\" data-end=\"1380\"\u003e\u003cstrong data-start=\"1262\" data-end=\"1277\"\u003eAll Whites:\u003c\/strong\u003e Smooth and delicate, soft yet crunchy with subtle floral-earthy notes and a lightly layered texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1381\" data-end=\"1484\"\u003e\n\u003cp data-start=\"1383\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1383\" data-end=\"1396\"\u003eAll Reds:\u003c\/strong\u003e Iron-rich, baked red clay with a firm, granular texture and faint mineral undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1485\" data-end=\"1651\"\u003e\n\u003cp data-start=\"1487\" data-end=\"1651\"\u003e\u003cstrong data-start=\"1487\" data-end=\"1519\"\u003eBlack and Grey Double Layer:\u003c\/strong\u003e Multi-textured, layered crunch combining deep charcoal and slate grey tones with smoky, petrol-like hints and compact earthiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1652\" data-end=\"2047\"\u003e\n\u003cp data-start=\"1654\" data-end=\"2047\"\u003e\u003cstrong data-start=\"1654\" data-end=\"1680\"\u003eDryfruit Black Hearts:\u003c\/strong\u003e Soft, heart-shaped treats crafted from premium Dryfruit clay powder, coated in a fine Dryfruit layer. They deliver a mellow, clean crunch without grit or stickiness. Flavour opens with bold cement-like earthiness, followed by sweet smokiness and subtle petrol-like undertones, rounded out with a nostalgic rain-on-soil aroma — a gentle but flavour-rich experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2048\" data-end=\"2396\"\u003e\n\u003cp data-start=\"2050\" data-end=\"2396\"\u003e\u003cstrong data-start=\"2050\" data-end=\"2080\"\u003eRustic Hearts (Rose Clay):\u003c\/strong\u003e Delicate, small heart-shaped pieces made from White Khadi and Clay Pot Dust. Leaning into soft earthiness with a chalk-forward finish, these hearts offer balanced, mellow mineral flavours with dry clay warmth. Texture is steady, crumbly, and quietly satisfying, perfect for a gentler, traditional clay experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2398\" data-end=\"2401\"\u003e\n\u003ch3 data-start=\"2403\" data-end=\"2422\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2424\" data-end=\"3425\"\u003e\n\u003cli data-start=\"2424\" data-end=\"2470\"\u003e\n\u003cp data-start=\"2426\" data-end=\"2470\"\u003e\u003cstrong data-start=\"2426\" data-end=\"2435\"\u003eSize:\u003c\/strong\u003e Pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2471\" data-end=\"2534\"\u003e\n\u003cp data-start=\"2473\" data-end=\"2534\"\u003e\u003cstrong data-start=\"2473\" data-end=\"2484\"\u003eWeight:\u003c\/strong\u003e 225 g full collection includes all listed items\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2535\" data-end=\"2569\"\u003e\n\u003cp data-start=\"2537\" data-end=\"2569\"\u003e\u003cstrong data-start=\"2537\" data-end=\"2547\"\u003eShape:\u003c\/strong\u003e Heart-shaped treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2570\" data-end=\"2658\"\u003e\n\u003cp data-start=\"2572\" data-end=\"2658\"\u003e\u003cstrong data-start=\"2572\" data-end=\"2583\"\u003eColour:\u003c\/strong\u003e Charcoal black, slate grey, iron-rich red, soft white, deep purple tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2659\" data-end=\"2735\"\u003e\n\u003cp data-start=\"2661\" data-end=\"2735\"\u003e\u003cstrong data-start=\"2661\" data-end=\"2673\"\u003eTexture:\u003c\/strong\u003e Firm, crisp, dense with layered, crumbly and soft varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2736\" data-end=\"2801\"\u003e\n\u003cp data-start=\"2738\" data-end=\"2801\"\u003e\u003cstrong data-start=\"2738\" data-end=\"2756\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – satisfying snap with varied textures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2802\" data-end=\"2955\"\u003e\n\u003cp data-start=\"2804\" data-end=\"2955\"\u003e\u003cstrong data-start=\"2804\" data-end=\"2822\"\u003eTaste Profile:\u003c\/strong\u003e Smoky charcoal, baked red earth, mineral dust, roasted sweetness, cement-like undertones, petrichor hints, soft, mellow earthiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2956\" data-end=\"3092\"\u003e\n\u003cp data-start=\"2958\" data-end=\"3092\"\u003e\u003cstrong data-start=\"2958\" data-end=\"2974\"\u003eIngredients:\u003c\/strong\u003e Natural Indian clays including Black Nakumatt, Red Nakumatt, Dryfruit, White Khadi, Clay Pot Dust, and slate blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3093\" data-end=\"3125\"\u003e\n\u003cp data-start=\"3095\" data-end=\"3125\"\u003e\u003cstrong data-start=\"3095\" data-end=\"3117\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3126\" data-end=\"3152\"\u003e\n\u003cp data-start=\"3128\" data-end=\"3152\"\u003e\u003cstrong data-start=\"3128\" data-end=\"3140\"\u003eVendors:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3153\" data-end=\"3378\"\u003e\n\u003cp data-start=\"3155\" data-end=\"3378\"\u003e\u003cstrong data-start=\"3155\" data-end=\"3184\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Featuring heart-shaped and layered clays inspired by Indian geophagic traditions, from roasted black and iron-rich reds to soft, creamy whites, mineral-rich slates, and Dryfruit-infused forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3379\" data-end=\"3425\"\u003e\n\u003cp data-start=\"3381\" data-end=\"3425\"\u003e\u003cstrong data-start=\"3381\" data-end=\"3393\"\u003eStorage:\u003c\/strong\u003e Comes in a reusable kraft box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"200g","offer_id":53384741192007,"sku":"0705150071","price":11.0,"currency_code":"GBP","in_stock":false},{"title":"500g","offer_id":53384741224775,"sku":"0705150072","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_01cb6782-ecf6-4d2e-9b17-d51c55504fed.png?v=1772736435"},{"product_id":"red-nakumatt-balls-rose-clay-edible-clay-treats-for-pica-geophagia","title":"Red Nakumatt Balls (Rose Clay) - Iron-rich Indian clay treats","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"39\" data-end=\"65\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"43\" data-end=\"63\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"66\" data-end=\"487\"\u003eRed Nakumatt Balls with Crumbs bring a layered, textural experience to your stash, combining a firm outer shell with a soft, dust-filled centre. Crafted from finely milled Red Nakumatt clay, each ball delivers that signature snap before breaking down into a crumbly, melt-in-the-mouth interior. The contrast between crisp exterior and soft core keeps each bite dynamic, offering both structure and crumble in one piece.\u003c\/p\u003e\n\u003cp data-start=\"489\" data-end=\"692\"\u003eThis is a clay designed for those who appreciate depth—both in texture and flavour. The added crumb interior enhances the overall mouthfeel, creating a more complex, dust-forward experience that lingers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"694\" data-end=\"720\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"698\" data-end=\"718\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"721\" data-end=\"911\"\u003eA firm, snappy outer layer gives way to a soft, crumbly core. The interior dust melts gradually, leaving behind a lightly gritty, chewable finish. A satisfying balance of crunch and crumble.\u003c\/p\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"913\" data-end=\"936\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"917\" data-end=\"934\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"937\" data-end=\"1133\"\u003eExpect bold, earthy notes with a strong geophagic profile. Think wet soil, petrichor, and rich red mineral tones, finished with a subtle metallic depth. Deep, grounding, and unmistakably Nakumatt.\u003c\/p\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1135\" data-end=\"1160\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1139\" data-end=\"1158\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1161\" data-end=\"1409\"\u003eEach ball offers a two-stage experience—crack through the crisp shell, then enjoy the soft collapse of the crumb-filled centre. The evolving texture makes it ideal for slow, mindful enjoyment, especially for those who enjoy complex, dust-led clays.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1hx1w1i\" data-start=\"1411\" data-end=\"1433\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1415\" data-end=\"1431\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1434\" data-end=\"1651\"\u003e\n\u003cli data-section-id=\"1dhufo6\" data-start=\"1434\" data-end=\"1487\"\u003e\n\u003cp data-start=\"1436\" data-end=\"1487\"\u003eDual-texture: crunchy shell with crumbly interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"guea51\" data-start=\"1488\" data-end=\"1523\"\u003e\n\u003cp data-start=\"1490\" data-end=\"1523\"\u003eStrong, earthy red clay flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1op30dm\" data-start=\"1524\" data-end=\"1568\"\u003e\n\u003cp data-start=\"1526\" data-end=\"1568\"\u003eDust-forward with a soft, melting finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"n2lrgg\" data-start=\"1569\" data-end=\"1601\"\u003e\n\u003cp data-start=\"1571\" data-end=\"1601\"\u003eBalanced grit for added chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bfcw0i\" data-start=\"1602\" data-end=\"1651\"\u003e\n\u003cp data-start=\"1604\" data-end=\"1651\"\u003eIdeal for Nakumatt lovers and texture seekers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"3mrb67\" data-start=\"1653\" data-end=\"1678\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1657\" data-end=\"1676\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1679\" data-end=\"2416\"\u003e\n\u003cli data-section-id=\"1il36gr\" data-start=\"1679\" data-end=\"1730\"\u003e\n\u003cp data-start=\"1681\" data-end=\"1730\"\u003e\u003cstrong data-start=\"1681\" data-end=\"1690\"\u003eSize:\u003c\/strong\u003e Varies, approximately 3–5 cm per ball\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1731\" data-end=\"1751\"\u003e\n\u003cp data-start=\"1733\" data-end=\"1751\"\u003e\u003cstrong data-start=\"1733\" data-end=\"1744\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"la9fdb\" data-start=\"1752\" data-end=\"1778\"\u003e\n\u003cp data-start=\"1754\" data-end=\"1778\"\u003e\u003cstrong data-start=\"1754\" data-end=\"1764\"\u003eShape:\u003c\/strong\u003e Round balls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"e788a7\" data-start=\"1779\" data-end=\"1821\"\u003e\n\u003cp data-start=\"1781\" data-end=\"1821\"\u003e\u003cstrong data-start=\"1781\" data-end=\"1792\"\u003eColour:\u003c\/strong\u003e Natural red, pinkish taupe\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11qiouw\" data-start=\"1822\" data-end=\"1874\"\u003e\n\u003cp data-start=\"1824\" data-end=\"1874\"\u003e\u003cstrong data-start=\"1824\" data-end=\"1836\"\u003eTexture:\u003c\/strong\u003e Crunchy exterior, soft crumbly core\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1r2dd10\" data-start=\"1875\" data-end=\"1932\"\u003e\n\u003cp data-start=\"1877\" data-end=\"1932\"\u003e\u003cstrong data-start=\"1877\" data-end=\"1895\"\u003eCrunch factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"134e6mv\" data-start=\"1933\" data-end=\"2012\"\u003e\n\u003cp data-start=\"1935\" data-end=\"2012\"\u003e\u003cstrong data-start=\"1935\" data-end=\"1953\"\u003eTaste profile:\u003c\/strong\u003e Earthy red clay, topsoil, petrichor, metallic undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1h8vj8r\" data-start=\"2013\" data-end=\"2100\"\u003e\n\u003cp data-start=\"2015\" data-end=\"2100\"\u003e\u003cstrong data-start=\"2015\" data-end=\"2031\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt clay powder and crumbs with a pinch of red khadi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2101\" data-end=\"2133\"\u003e\n\u003cp data-start=\"2103\" data-end=\"2133\"\u003e\u003cstrong data-start=\"2103\" data-end=\"2125\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5okp9e\" data-start=\"2134\" data-end=\"2151\"\u003e\n\u003cp data-start=\"2136\" data-end=\"2151\"\u003e\u003cstrong data-start=\"2136\" data-end=\"2147\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14z4j5x\" data-start=\"2152\" data-end=\"2416\"\u003e\n\u003cp data-start=\"2154\" data-end=\"2416\"\u003e\u003cstrong data-start=\"2154\" data-end=\"2183\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, Red Nakumatt clay is known for its clean, bold earthiness and signature snap. This variation enhances the classic profile with a crumb-filled centre, adding dimension to both texture and aroma.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2418\" data-end=\"2438\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2422\" data-end=\"2436\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2439\" data-end=\"2784\"\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53388303237447,"sku":"0405090158","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_591a15e5-ace8-47a3-9715-3bec7e258295.png?v=1774138615"},{"product_id":"nakumatt-balls-hari","title":"Nakumatt Balls (Hari) - Indian clay treats","description":"\u003ch2 data-section-id=\"1d9ltv1\" data-start=\"0\" data-end=\"19\"\u003eProduct overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"503\"\u003eNakumatt clay balls by Hari are crafted from finely milled Nakumatt clay powder and carefully hand-rolled into dense, satisfying spheres. Designed for those who enjoy a firm, decisive crunch, these clay balls deliver a bold earthy profile with the unmistakable cement-like depth that Nakumatt lovers seek. Each bite offers a clean snap followed by a grounded mineral tone and a dry, earthy finish that lingers pleasantly, making every crunch feel deliberate, strong and full-bodied.\u003c\/p\u003e\n\u003ch2 data-section-id=\"5axcxp\" data-start=\"505\" data-end=\"524\"\u003eTexture \u0026amp; crunch\u003c\/h2\u003e\n\u003cp data-start=\"526\" data-end=\"829\"\u003eThese clay balls are compact and firm throughout, created from tightly packed Nakumatt powder. The exterior holds its shape well and produces a sharp snap when bitten. Once broken, the interior crumbles into a dry, gritty powder that delivers a strong, satisfying crunch experience from start to finish.\u003c\/p\u003e\n\u003ch2 data-section-id=\"g4c8hw\" data-start=\"831\" data-end=\"847\"\u003eTaste \u0026amp; aroma\u003c\/h2\u003e\n\u003cp data-start=\"849\" data-end=\"1107\"\u003eThe flavour profile is deeply earthy and mineral-forward. Expect a classic Nakumatt taste with cement-like notes, subtle mineral bitterness and a dry, grounding earth finish. The aroma carries faint dusty earth tones that enhance the overall clay experience.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1y4yaq4\" data-start=\"1109\" data-end=\"1127\"\u003eClay experience\u003c\/h2\u003e\n\u003cp data-start=\"1129\" data-end=\"1370\"\u003ePerfect for those who enjoy dense clay textures and strong earthy profiles. The rounded shape makes them easy to handle, while the solid structure provides a firm bite and a slow, satisfying breakdown that true clay crunch lovers appreciate.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"1372\" data-end=\"1387\"\u003eKey features\u003c\/h2\u003e\n\u003cul data-start=\"1389\" data-end=\"1635\"\u003e\n\u003cli data-section-id=\"bbbnk0\" data-start=\"1389\" data-end=\"1441\"\u003e\n\u003cp data-start=\"1391\" data-end=\"1441\"\u003eHand-rolled clay balls made from Nakumatt powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"t6vvy7\" data-start=\"1442\" data-end=\"1486\"\u003e\n\u003cp data-start=\"1444\" data-end=\"1486\"\u003eDense, compact structure for a firm bite\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"h4pdvz\" data-start=\"1487\" data-end=\"1536\"\u003e\n\u003cp data-start=\"1489\" data-end=\"1536\"\u003eStrong earthy and cement-like flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1jkth25\" data-start=\"1537\" data-end=\"1583\"\u003e\n\u003cp data-start=\"1539\" data-end=\"1583\"\u003eVery crunchy texture with gritty breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9ccgdg\" data-start=\"1584\" data-end=\"1635\"\u003e\n\u003cp data-start=\"1586\" data-end=\"1635\"\u003eNatural clay spheres with traditional preparation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1637\" data-end=\"1655\"\u003eProduct details\u003c\/h2\u003e\n\u003cul data-start=\"1657\" data-end=\"2488\"\u003e\n\u003cli data-section-id=\"iju4m\" data-start=\"1657\" data-end=\"1740\"\u003e\n\u003cp data-start=\"1659\" data-end=\"1740\"\u003e\u003cstrong data-start=\"1659\" data-end=\"1668\"\u003eSize:\u003c\/strong\u003e Approximately 2–3 cm per ball (may vary slightly due to hand-rolling)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvhpzt\" data-start=\"1741\" data-end=\"1816\"\u003e\n\u003cp data-start=\"1743\" data-end=\"1816\"\u003e\u003cstrong data-start=\"1743\" data-end=\"1754\"\u003eWeight:\u003c\/strong\u003e Available in multiple weight options (selected at checkout)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cwgvou\" data-start=\"1817\" data-end=\"1845\"\u003e\n\u003cp data-start=\"1819\" data-end=\"1845\"\u003e\u003cstrong data-start=\"1819\" data-end=\"1829\"\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1yj3nsn\" data-start=\"1846\" data-end=\"1897\"\u003e\n\u003cp data-start=\"1848\" data-end=\"1897\"\u003e\u003cstrong data-start=\"1848\" data-end=\"1859\"\u003eColour:\u003c\/strong\u003e Natural earthy beige to light brown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"rmiieu\" data-start=\"1898\" data-end=\"1972\"\u003e\n\u003cp data-start=\"1900\" data-end=\"1972\"\u003e\u003cstrong data-start=\"1900\" data-end=\"1912\"\u003eTexture:\u003c\/strong\u003e Dense, compact and firm with a dry powder-packed interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jexmhb\" data-start=\"1973\" data-end=\"2051\"\u003e\n\u003cp data-start=\"1975\" data-end=\"2051\"\u003e\u003cstrong data-start=\"1975\" data-end=\"1993\"\u003eCrunch factor:\u003c\/strong\u003e Very crunchy – sharp snap with a solid gritty breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1sx0nfg\" data-start=\"2052\" data-end=\"2159\"\u003e\n\u003cp data-start=\"2054\" data-end=\"2159\"\u003e\u003cstrong data-start=\"2054\" data-end=\"2072\"\u003eTaste profile:\u003c\/strong\u003e Deep earthy base with a distinct cement-like flavour, mineral-rich with a dry finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xyujsa\" data-start=\"2160\" data-end=\"2234\"\u003e\n\u003cp data-start=\"2162\" data-end=\"2234\"\u003e\u003cstrong data-start=\"2162\" data-end=\"2178\"\u003eIngredients:\u003c\/strong\u003e 100% natural Nakumatt clay powder (formed into balls)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2235\" data-end=\"2267\"\u003e\n\u003cp data-start=\"2237\" data-end=\"2267\"\u003e\u003cstrong data-start=\"2237\" data-end=\"2259\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3sfb2c\" data-start=\"2268\" data-end=\"2288\"\u003e\n\u003cp data-start=\"2270\" data-end=\"2288\"\u003e\u003cstrong data-start=\"2270\" data-end=\"2281\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xh0k4a\" data-start=\"2289\" data-end=\"2488\"\u003e\n\u003cp data-start=\"2291\" data-end=\"2488\"\u003e\u003cstrong data-start=\"2291\" data-end=\"2320\"\u003eTraditional clay origins:\u003c\/strong\u003e Nakumatt clay is traditionally enjoyed across parts of India where powdered clays are shaped, sun-dried and consumed for their earthy flavour and mineral-rich texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (60g)","offer_id":53388342755655,"sku":"0405060271","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"2 (120g)","offer_id":53492120453447,"sku":"04050602712","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/PXL_20260310_012205650.MACRO_FOCUS.jpg?v=1773166596"},{"product_id":"crystal-dryfruit-double-layer-hearts","title":"Crystal Dryfruit Double Layer Hearts - Edible Clay treats for Geophagia\/ Pica","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"43\" data-end=\"65\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"66\" data-end=\"752\"\u003eCrystal Dryfruit Double Layer Hearts combine two beloved clay profiles in one visually striking, layered treat. Handcrafted from Dryfruit clay and Crystal Nakumatt, these thick love-heart shapes deliver a balanced interplay of flavours and textures. The Dryfruit layer provides a classic roasted profile with smoky warmth and charcoal-like depth, while the Crystal Nakumatt layer introduces a bold, cement-like earthiness reminiscent of rain hitting dry concrete or the cool scent of a damp basement. Each bite starts with an intensely earthy snap and gradually softens into a smooth, mineral-rich clay melt, offering a multi-layered sensory experience for dedicated clay enthusiasts.\u003c\/p\u003e\n\u003chr data-start=\"754\" data-end=\"757\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"759\" data-end=\"781\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"782\" data-end=\"1000\"\u003eDense and hard, with a crisp break that shatters into small, grit-free shards. As the clay melts in the mouth, it transitions into a smooth, creamy paste, delivering a layered crunch that is both firm and satisfying.\u003c\/p\u003e\n\u003chr data-start=\"1002\" data-end=\"1005\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1007\" data-end=\"1026\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1027\" data-end=\"1281\"\u003eExpect a bold roasted-earth profile with smoky charcoal undertones, cement-like mineral depth, damp basement notes, and subtle dusty clay aromas. The Dryfruit layer gives warmth and smokiness, while the Crystal Nakumatt adds a grounding, earthy finish.\u003c\/p\u003e\n\u003chr data-start=\"1283\" data-end=\"1286\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1288\" data-end=\"1309\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1310\" data-end=\"1582\"\u003eCrystal Dryfruit Double Layer Hearts are perfect for those who enjoy complex clay treats with both visual and textural layers. The combination of roasted and mineral-forward clays offers a deliberate, immersive chew with a satisfying balance of intensity and smoothness.\u003c\/p\u003e\n\u003chr data-start=\"1584\" data-end=\"1587\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1589\" data-end=\"1607\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1608\" data-end=\"1863\"\u003e\n\u003cli data-section-id=\"19emt2j\" data-start=\"1608\" data-end=\"1648\"\u003e\n\u003cp data-start=\"1610\" data-end=\"1648\"\u003eThick double-layer love-heart design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"k0hftn\" data-start=\"1649\" data-end=\"1703\"\u003e\n\u003cp data-start=\"1651\" data-end=\"1703\"\u003eCombination of Dryfruit and Crystal Nakumatt clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vy8ayz\" data-start=\"1704\" data-end=\"1761\"\u003e\n\u003cp data-start=\"1706\" data-end=\"1761\"\u003eDense, crisp texture with smooth, mineral-rich finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ej958z\" data-start=\"1762\" data-end=\"1818\"\u003e\n\u003cp data-start=\"1764\" data-end=\"1818\"\u003eBold roasted, smoky, and cement-like flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kjpuoa\" data-start=\"1819\" data-end=\"1863\"\u003e\n\u003cp data-start=\"1821\" data-end=\"1863\"\u003eMulti-layered crunch and melt experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1865\" data-end=\"1868\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1870\" data-end=\"1891\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1892\" data-end=\"2734\"\u003e\n\u003cli data-section-id=\"1ymedhl\" data-start=\"1892\" data-end=\"1925\"\u003e\n\u003cp data-start=\"1894\" data-end=\"1925\"\u003e\u003cstrong data-start=\"1894\" data-end=\"1903\"\u003eSize:\u003c\/strong\u003e Medium heart pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"f6pgie\" data-start=\"1926\" data-end=\"1946\"\u003e\n\u003cp data-start=\"1928\" data-end=\"1946\"\u003e\u003cstrong data-start=\"1928\" data-end=\"1939\"\u003eWeight:\u003c\/strong\u003e 65 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lcomsy\" data-start=\"1947\" data-end=\"1992\"\u003e\n\u003cp data-start=\"1949\" data-end=\"1992\"\u003e\u003cstrong data-start=\"1949\" data-end=\"1959\"\u003eShape:\u003c\/strong\u003e Thick double-layer love hearts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12f675n\" data-start=\"1993\" data-end=\"2062\"\u003e\n\u003cp data-start=\"1995\" data-end=\"2062\"\u003e\u003cstrong data-start=\"1995\" data-end=\"2006\"\u003eColour:\u003c\/strong\u003e Deep brown to charcoal tones with lighter grey layers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"m5zynr\" data-start=\"2063\" data-end=\"2140\"\u003e\n\u003cp data-start=\"2065\" data-end=\"2140\"\u003e\u003cstrong data-start=\"2065\" data-end=\"2077\"\u003eTexture:\u003c\/strong\u003e Dense and hard with crisp snap; melts into smooth clay paste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1yrj7ru\" data-start=\"2141\" data-end=\"2193\"\u003e\n\u003cp data-start=\"2143\" data-end=\"2193\"\u003e\u003cstrong data-start=\"2143\" data-end=\"2161\"\u003eCrunch Factor:\u003c\/strong\u003e Strong crunch with sharp snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7whjdw\" data-start=\"2194\" data-end=\"2296\"\u003e\n\u003cp data-start=\"2196\" data-end=\"2296\"\u003e\u003cstrong data-start=\"2196\" data-end=\"2214\"\u003eTaste Profile:\u003c\/strong\u003e Roasted earth, charcoal warmth, cement-like minerals, damp basement, dusty clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1koe12c\" data-start=\"2297\" data-end=\"2354\"\u003e\n\u003cp data-start=\"2299\" data-end=\"2354\"\u003e\u003cstrong data-start=\"2299\" data-end=\"2315\"\u003eIngredients:\u003c\/strong\u003e Dryfruit clay, Crystal Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2355\" data-end=\"2387\"\u003e\n\u003cp data-start=\"2357\" data-end=\"2387\"\u003e\u003cstrong data-start=\"2357\" data-end=\"2379\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2388\" data-end=\"2413\"\u003e\n\u003cp data-start=\"2390\" data-end=\"2413\"\u003e\u003cstrong data-start=\"2390\" data-end=\"2401\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14q5nk0\" data-start=\"2414\" data-end=\"2734\"\u003e\n\u003cp data-start=\"2416\" data-end=\"2734\"\u003e\u003cstrong data-start=\"2416\" data-end=\"2445\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Dryfruit clay is prized in India for its roasted, smoky flavour and crisp bite. Crystal Nakumatt clay is valued for its deep cement-like earthiness, clean crunch, and smooth mineral paste finish. The pairing of these two traditional clays delivers a layered and complex clay experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2736\" data-end=\"2739\"\u003e\n\u003cp data-start=\"2741\" data-end=\"3105\"\u003e\u003cem\u003e\u003cstrong data-start=\"2741\" data-end=\"2755\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"2755\" data-end=\"2758\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53462026158407,"sku":"0405090141","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Crystal_Dryfruit_Double_Layer_Hearts_c9005020-c786-4bb6-bb2d-6273a1b4617b.png?v=1773103119"},{"product_id":"clay-and-crumb-shots-by-flavour-edible-clay-powders-and-crumbs-for-pica-and-geophagia","title":"Clay Flavour Pots - Explore the range of Indian clay powders snd crumbs by flavour profile","description":"\u003ch3 data-end=\"58\" data-start=\"36\" data-section-id=\"f0xuy6\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"365\" data-start=\"59\"\u003eClay Powder and Crumb Flavour Pots are designed for exploring different clay flavour profiles without committing to larger chunks or treats. Packed in handy Kraft shot-sized pots, each blend contains mostly fine clay powder with a scattering of crumbs for a gentle, textured crunch.\u003c\/p\u003e\n\u003cp data-end=\"714\" data-start=\"367\"\u003eThese shots are ideal for those with sensitive teeth, or for anyone curious about the flavour of natural clays before moving on to firmer chunks, bars, or chalk-style treats. Each pot offers a focused taste experience built around a specific flavour profile, allowing you to explore smoky, creamy, mineral, or earthy clay notes at your own pace.\u003c\/p\u003e\n\u003cp data-end=\"1004\" data-start=\"716\"\u003eThink of them as flavour samplers for the clay-curious — similar to our mystery mix-ups, but guided by a chosen taste profile. Whether you prefer subtle creamy tones or bold iron-rich earthiness, Clay and Crumb Shots provide an easy way to discover what your crunch cravings lean towards.\u003c\/p\u003e\n\u003ch3 data-end=\"1028\" data-start=\"1006\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1219\" data-start=\"1029\"\u003eSoft, powdery clay with occasional crumb fragments. Designed for a gentle bite with light texture rather than firm crunch, making them suitable for those who prefer a softer clay experience.\u003c\/p\u003e\n\u003ch3 data-end=\"1240\" data-start=\"1221\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1295\" data-start=\"1241\"\u003eEach shot highlights a different clay flavour profile:\u003c\/p\u003e\n\u003cul data-end=\"1714\" data-start=\"1297\"\u003e\n\u003cli data-end=\"1374\" data-start=\"1297\" data-section-id=\"e47fh5\"\u003e\n\u003cp data-end=\"1374\" data-start=\"1299\"\u003e\u003cstrong data-end=\"1313\" data-start=\"1299\"\u003eSmoky Char (Blacks)\u003c\/strong\u003e – deep roasted tones with charcoal-like, smoky earthiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1450\" data-start=\"1375\" data-section-id=\"ysxqel\"\u003e\n\u003cp data-end=\"1450\" data-start=\"1377\"\u003e\u003cstrong data-end=\"1392\" data-start=\"1377\"\u003eMild Creamy\/Chalky (Whites)\u003c\/strong\u003e – smooth, soft mineral notes with a creamy clay and chalky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1542\" data-start=\"1451\" data-section-id=\"7mcabe\"\u003e\n\u003cp data-end=\"1542\" data-start=\"1453\"\u003e\u003cstrong data-end=\"1464\" data-start=\"1453\"\u003eCementy (Greys)\u003c\/strong\u003e – bold mineral profile reminiscent of wet cement, limestone and stone dust.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1626\" data-start=\"1543\" data-section-id=\"29gcgo\"\u003e\n\u003cp data-end=\"1626\" data-start=\"1545\"\u003e\u003cstrong data-end=\"1565\" data-start=\"1545\"\u003eIron-Rich Earthy (Reds\/Browns)\u003c\/strong\u003e – rich red-clay depth with metallic, soil-like undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1714\" data-start=\"1627\" data-section-id=\"1k7ige7\"\u003e\n\u003cp data-end=\"1714\" data-start=\"1629\"\u003e\u003cstrong data-end=\"1651\" data-start=\"1629\"\u003eMineral-Rich Terra (Oranges)\u003c\/strong\u003e – layered mineral flavours with dry earth and petrichor notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1714\" data-start=\"1627\" data-section-id=\"1k7ige7\"\u003e\n\u003cstrong\u003eGasoline (Mixed Colours) - \u003c\/strong\u003ea mix of clays that taste like gas\/petrol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1737\" data-start=\"1716\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2015\" data-start=\"1738\"\u003eThese clay shots are perfect for slow tasting and flavour exploration. The powder-dominant texture allows the mineral taste of each blend to come through clearly, while small crumbs add just enough texture to keep the experience interesting without being too hard on the teeth.\u003c\/p\u003e\n\u003ch3 data-end=\"2035\" data-start=\"2017\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2235\" data-start=\"2036\"\u003e\n\u003cli data-end=\"2073\" data-start=\"2036\" data-section-id=\"1ypkaxy\"\u003e\n\u003cp data-end=\"2073\" data-start=\"2038\"\u003eFlavour-focused clay sampler pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2116\" data-start=\"2074\" data-section-id=\"k9vl6q\"\u003e\n\u003cp data-end=\"2116\" data-start=\"2076\"\u003ePowder-heavy texture with crumb pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2146\" data-start=\"2117\" data-section-id=\"10n4dfg\"\u003e\n\u003cp data-end=\"2146\" data-start=\"2119\"\u003eGentle on sensitive teeth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2194\" data-start=\"2147\" data-section-id=\"11l2fhe\"\u003e\n\u003cp data-end=\"2194\" data-start=\"2149\"\u003eIdeal for tasting new clay flavour profiles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2235\" data-start=\"2195\" data-section-id=\"15ftgkz\"\u003e\n\u003cp data-end=\"2235\" data-start=\"2197\"\u003eConvenient Kraft shot-sized containers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2258\" data-start=\"2237\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2904\" data-start=\"2260\"\u003e\n\u003cli data-end=\"2288\" data-start=\"2260\" data-section-id=\"4dd6d2\"\u003e\n\u003cp data-end=\"2288\" data-start=\"2262\"\u003e\u003cstrong data-end=\"2271\" data-start=\"2262\"\u003eSize:\u003c\/strong\u003e Kraft shot pot\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2323\" data-start=\"2289\" data-section-id=\"e0jem0\"\u003e\n\u003cp data-end=\"2323\" data-start=\"2291\"\u003e\u003cstrong data-end=\"2302\" data-start=\"2291\"\u003eWeight:\u003c\/strong\u003e 50g or 75g options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2366\" data-start=\"2324\" data-section-id=\"5fg8e4\"\u003e\n\u003cp data-end=\"2366\" data-start=\"2326\"\u003e\u003cstrong data-end=\"2336\" data-start=\"2326\"\u003eShape:\u003c\/strong\u003e Powder with crumb fragments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2447\" data-start=\"2367\" data-section-id=\"1jo5ox0\"\u003e\n\u003cp data-end=\"2447\" data-start=\"2369\"\u003e\u003cstrong data-end=\"2380\" data-start=\"2369\"\u003eColour:\u003c\/strong\u003e Varies by flavour profile (light cream to deep earthy red\/brown)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2495\" data-start=\"2448\" data-section-id=\"18pc4mc\"\u003e\n\u003cp data-end=\"2495\" data-start=\"2450\"\u003e\u003cstrong data-end=\"2462\" data-start=\"2450\"\u003eTexture:\u003c\/strong\u003e Fine powder with crumb texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2537\" data-start=\"2496\" data-section-id=\"1gu99jw\"\u003e\n\u003cp data-end=\"2537\" data-start=\"2498\"\u003e\u003cstrong data-end=\"2516\" data-start=\"2498\"\u003eCrunch Factor:\u003c\/strong\u003e Low to mild crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2637\" data-start=\"2538\" data-section-id=\"qozw8r\"\u003e\n\u003cp data-end=\"2637\" data-start=\"2540\"\u003e\u003cstrong data-end=\"2558\" data-start=\"2540\"\u003eTaste Profile:\u003c\/strong\u003e Smoky, creamy, cementy, iron-rich earthy, or mineral-rich depending on blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2694\" data-start=\"2638\" data-section-id=\"1k406ms\"\u003e\n\u003cp data-end=\"2694\" data-start=\"2640\"\u003e\u003cstrong data-end=\"2656\" data-start=\"2640\"\u003eIngredients:\u003c\/strong\u003e Natural clay blends and clay crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2752\" data-start=\"2695\" data-section-id=\"l2o5zo\"\u003e\n\u003cp data-end=\"2752\" data-start=\"2697\"\u003e\u003cstrong data-end=\"2719\" data-start=\"2697\"\u003eCountry of Origin:\u003c\/strong\u003e Varies depending on clay blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2776\" data-start=\"2753\" data-section-id=\"zo3l4z\"\u003e\n\u003cp data-end=\"2776\" data-start=\"2755\"\u003e\u003cstrong data-end=\"2766\" data-start=\"2755\"\u003eVendor:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e Varies depending on clay blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2904\" data-start=\"2777\" data-section-id=\"azai26\"\u003e\n\u003cp data-end=\"2904\" data-start=\"2779\"\u003e\u003cstrong data-end=\"2808\" data-start=\"2779\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by traditional earth and mineral clay profiles enjoyed in geophagy cultures worldwide.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2922\" data-start=\"2906\" data-section-id=\"1ajl8cl\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3285\" data-start=\"2923\"\u003e\u003cem\u003eThis product is made from natural earth materials and is intended for sensory and hobby use. Natural clay products may vary in colour, flavour, texture, and hardness from batch to batch. Small stones, grit, or mineral fragments may occasionally occur due to the natural origin of the clay. Please consume responsibly and discontinue use if any discomfort occurs.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g \/ Smoky Char","offer_id":53520883155271,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Mild Creamy\/Chalky","offer_id":53520883188039,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"50g \/ Cementy","offer_id":53520883220807,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Iron-Rich Earthy","offer_id":53520883253575,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Mineral-Rich Terra","offer_id":53520883286343,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Gasoline","offer_id":53609969353031,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Smoky Char","offer_id":53520883319111,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Mild Creamy\/Chalky","offer_id":53520883351879,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Cementy","offer_id":53520883384647,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Iron-Rich Earthy","offer_id":53520883417415,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Mineral-Rich Terra","offer_id":53520883450183,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Gasoline","offer_id":53609969385799,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_7ede38a2-a304-4cf6-9a62-19c8ee496b73.png?v=1773532393"},{"product_id":"muddy-cakes","title":"Muddy Cakes - Roasted Smoky Indian Clay treats","description":"\u003ch3 data-end=\"114\" data-start=\"88\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"112\" data-start=\"92\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"574\" data-start=\"115\"\u003eMuddy Cakes are rich, cube-shaped clay treats crafted from a complex blend of roasted and raw clays, sourced from Rose Clay. Built for those who crave depth and intensity, each cube delivers a layered, smoky experience with unmistakable gasoline undertones. The fusion of Full Roasted, Half Roasted, Red Nakumatt, Butter Grey, Dry Fruit, Diamond, and Almond clays creates a bold, multi-dimensional profile that evolves from the first crunch to the final melt.\u003c\/p\u003e\n\u003ch3 data-end=\"602\" data-start=\"576\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"600\" data-start=\"580\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"843\" data-start=\"603\"\u003eThese cubes offer a firm, structured bite with a deeply satisfying crunch. The roasted elements bring a crisp snap, while the mixed clay composition ensures a varied breakdown—shifting from chunky fragments to a soft, slightly gritty paste.\u003c\/p\u003e\n\u003ch3 data-end=\"868\" data-start=\"845\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"866\" data-start=\"849\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1201\" data-start=\"869\"\u003eExpect a dominant smoky flavour with strong gasoline notes running throughout. The roasted clays introduce hints of charcoal and ash, while the blend of grey and red clays adds earthy depth—think damp soil, asphalt, and warm minerals. The aroma is intense and lingering, perfect for those who enjoy bold, sensory-rich clay profiles.\u003c\/p\u003e\n\u003ch3 data-end=\"1228\" data-start=\"1203\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1226\" data-start=\"1207\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1513\" data-start=\"1229\"\u003eMuddy Cakes are all about complexity and contrast. Each cube delivers a layered journey—crisp, smoky, mineral-heavy, and slightly creamy as it melts down. Ideal for seasoned clay lovers seeking a stronger, more adventurous flavour profile with a satisfying crunch-to-paste transition.\u003c\/p\u003e\n\u003chr data-end=\"1518\" data-start=\"1515\"\u003e\n\u003ch3 data-end=\"1540\" data-start=\"1520\" data-section-id=\"pm8yra\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1540\" data-start=\"1524\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1752\" data-start=\"1541\"\u003e\n\u003cli data-end=\"1584\" data-start=\"1541\" data-section-id=\"1hiea2j\"\u003eSmoky, gasoline-forward flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1630\" data-start=\"1585\" data-section-id=\"1kqp6tf\"\u003eMulti-clay blend for depth and complexity\u003c\/li\u003e\n\u003cli data-end=\"1667\" data-start=\"1631\" data-section-id=\"i5p1bn\"\u003eRoasted and raw clay combination\u003c\/li\u003e\n\u003cli data-end=\"1715\" data-start=\"1668\" data-section-id=\"1r5a3ne\"\u003eCube shape for structured, satisfying bites\u003c\/li\u003e\n\u003cli data-end=\"1752\" data-start=\"1716\" data-section-id=\"fn4aji\"\u003eBold, intense sensory experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1757\" data-start=\"1754\"\u003e\n\u003ch3 data-end=\"1782\" data-start=\"1759\" data-section-id=\"o9mgun\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1782\" data-start=\"1763\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2464\" data-start=\"1783\"\u003e\n\u003cli data-end=\"1813\" data-start=\"1783\" data-section-id=\"17nfjxf\"\u003e\n\u003cstrong data-end=\"1794\" data-start=\"1785\"\u003eSize:\u003c\/strong\u003e Bite-sized cubes\u003c\/li\u003e\n\u003cli data-end=\"1848\" data-start=\"1814\" data-section-id=\"1w44kng\"\u003e\n\u003cstrong data-end=\"1827\" data-start=\"1816\"\u003eWeight:\u003c\/strong\u003e Approx. 110g total\u003c\/li\u003e\n\u003cli data-end=\"1869\" data-start=\"1849\" data-section-id=\"116w84f\"\u003e\n\u003cstrong data-end=\"1861\" data-start=\"1851\"\u003eShape:\u003c\/strong\u003e Cubes\u003c\/li\u003e\n\u003cli data-end=\"1926\" data-start=\"1870\" data-section-id=\"1c6rffy\"\u003e\n\u003cstrong data-end=\"1883\" data-start=\"1872\"\u003eColour:\u003c\/strong\u003e Mixed tones of grey, brown, and deep red\u003c\/li\u003e\n\u003cli data-end=\"1974\" data-start=\"1927\" data-section-id=\"5thlrs\"\u003e\n\u003cstrong data-end=\"1941\" data-start=\"1929\"\u003eTexture:\u003c\/strong\u003e Firm, crunchy, slightly gritty\u003c\/li\u003e\n\u003cli data-end=\"2025\" data-start=\"1975\" data-section-id=\"1m0m0eb\"\u003e\n\u003cstrong data-end=\"1995\" data-start=\"1977\"\u003eCrunch Factor:\u003c\/strong\u003e 3 crunch, varied crumble\u003c\/li\u003e\n\u003cli data-end=\"2096\" data-start=\"2026\" data-section-id=\"quaj4u\"\u003e\n\u003cstrong data-end=\"2046\" data-start=\"2028\"\u003eTaste Profile:\u003c\/strong\u003e Smoky, gasoline, charcoal, earthy, mineral-rich\u003c\/li\u003e\n\u003cli data-end=\"2229\" data-start=\"2097\" data-section-id=\"1tqu7q9\"\u003e\n\u003cstrong data-end=\"2115\" data-start=\"2099\"\u003eIngredients:\u003c\/strong\u003e Full Roasted Clay, Half Roasted Clay, Red Nakumatt, Butter Grey Clay, Dry Fruit Clay, Diamond Clay, Almond Clay\u003c\/li\u003e\n\u003cli data-end=\"2262\" data-start=\"2230\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2254\" data-start=\"2232\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2288\" data-start=\"2263\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2276\" data-start=\"2265\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2464\" data-start=\"2289\" data-section-id=\"13d51t3\"\u003e\n\u003cstrong data-end=\"2320\" data-start=\"2291\"\u003eTraditional Clay Origins:\u003c\/strong\u003e A fusion of traditional Indian clays, combining roasted and natural varieties known for their bold, smoky, and mineral-forward taste profiles\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53566440702279,"sku":"0405090146","price":6.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_40313357-6e88-4224-a0df-02f9ee09f709.png?v=1776411927"},{"product_id":"all-greys-whole-treats-bundle-edible-clay-treats-for-pica-geophagia","title":"\"All Greys\" Whole Indian Treats Sampler","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"130\" data-end=\"148\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"149\" data-end=\"716\"\u003e\u003cstrong data-start=\"149\" data-end=\"161\"\u003eTexture:\u003c\/strong\u003e Mixed density with firm pucks, structured bricks, and crumbly rounds\u003cbr data-start=\"230\" data-end=\"233\"\u003e\u003cstrong data-start=\"233\" data-end=\"251\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"267\" data-end=\"270\"\u003e\u003cstrong data-start=\"270\" data-end=\"280\"\u003eTaste:\u003c\/strong\u003e Cement-like, mineral-rich, earthy with smoky and dusty notes\u003cbr data-start=\"341\" data-end=\"344\"\u003e\u003cstrong data-start=\"344\" data-end=\"356\"\u003eSensory:\u003c\/strong\u003e Full-spectrum grey clay experience with varied bite and breakdown\u003cbr data-start=\"422\" data-end=\"425\"\u003e\u003cstrong data-start=\"425\" data-end=\"436\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Regional blends\u003cbr data-start=\"464\" data-end=\"467\"\u003e\u003cstrong data-start=\"467\" data-end=\"476\"\u003eUses:\u003c\/strong\u003e Ideal for sampling, comparison, and texture exploration\u003cbr data-start=\"532\" data-end=\"535\"\u003e\u003cstrong data-start=\"535\" data-end=\"555\"\u003eClay Experience:\u003c\/strong\u003e A bold, grounding introduction to Indian grey clays. Suitable for both curious beginners and experienced clay enthusiasts looking to compare textures and forms.\u003c\/p\u003e\n\u003chr data-start=\"718\" data-end=\"721\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"723\" data-end=\"745\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"746\" data-end=\"1160\"\u003eAll Greys – Whole Indian Treats Sampler is a carefully curated bundle designed to showcase the depth and character of traditional Indian grey clays. Bringing together a selection from the current batch — including Grey Pucks, Silver Pucks, Grey Bricks, Terra Luna (exclusive to Earthy Crunch UK), and Crystal Balls — this sampler offers a well-rounded, hands-on exploration of one of the most iconic clay profiles.\u003c\/p\u003e\n\u003cp data-start=\"1162\" data-end=\"1528\"\u003eRooted in long-standing geophagic traditions, Indian grey clays are known for their dense mineral composition and unmistakable earthy tones. This bundle highlights how form and structure influence the overall experience, allowing you to explore subtle differences across shapes, textures, and finishes — all tied together by that signature grey, cement-like profile.\u003c\/p\u003e\n\u003chr data-start=\"1530\" data-end=\"1533\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1535\" data-end=\"1557\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1558\" data-end=\"1790\"\u003eThis sampler delivers a dynamic, multi-textural experience. Expect firm, compact pucks that offer a solid snap, structured bricks with a dense, weighty bite, and rounded pieces that shift between crisp fracture and softer crumble.\u003c\/p\u003e\n\u003cp data-start=\"1792\" data-end=\"2052\"\u003eThe crunch varies across the bundle — from sharp, clean breaks to more gradual, chalky disintegration. Some pieces hold their structure longer, while others break down into a fine, dry crumble, creating a layered and satisfying progression from bite to finish.\u003c\/p\u003e\n\u003chr data-start=\"2054\" data-end=\"2057\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"2059\" data-end=\"2078\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2079\" data-end=\"2290\"\u003eBold and deeply earthy throughout, with a strong mineral backbone that defines the entire experience. The dominant profile leans heavily into cement-like notes — dry, grounding, and rich in natural clay depth.\u003c\/p\u003e\n\u003cp data-start=\"2292\" data-end=\"2583\"\u003eUndertones of chalk, dust, and subtle smokiness emerge as you work through different pieces. Some may carry faint petrol or basement-like nuances, adding complexity and variation. The aroma is equally earthy — dry, mineral-forward, and slightly raw, enhancing the overall sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"2585\" data-end=\"2588\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2590\" data-end=\"2615\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2616\" data-end=\"3046\"\u003e\u003cstrong data-start=\"2616\" data-end=\"2627\"\u003eWeight:\u003c\/strong\u003e Varies (bundle selection)\u003cbr data-start=\"2653\" data-end=\"2656\"\u003e\u003cstrong data-start=\"2656\" data-end=\"2666\"\u003eShape:\u003c\/strong\u003e Mixed (pucks, bricks, balls)\u003cbr data-start=\"2695\" data-end=\"2698\"\u003e\u003cstrong data-start=\"2698\" data-end=\"2709\"\u003eColour:\u003c\/strong\u003e Shades of grey, silver-grey, and ash tones\u003cbr data-start=\"2752\" data-end=\"2755\"\u003e\u003cstrong data-start=\"2755\" data-end=\"2771\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2834\" data-end=\"2837\"\u003e\u003cstrong data-start=\"2837\" data-end=\"2848\"\u003eVendor:\u003c\/strong\u003e Various\u003cbr data-start=\"2856\" data-end=\"2859\"\u003e\u003cstrong data-start=\"2859\" data-end=\"2888\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Indian grey clays, including Nakumatt-style and regional blends, traditionally appreciated for their dense mineral profiles and grounding sensory qualities\u003c\/p\u003e\n\u003chr data-start=\"3048\" data-end=\"3051\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"3053\" data-end=\"3069\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"3070\" data-end=\"3453\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"175g","offer_id":53570644246855,"sku":"0806170030","price":10.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3396c13d-54bc-4459-bf2d-89d65b3b559d.png?v=1778029594"},{"product_id":"red-nak-pink-nak-flowers-edible-clay-treats-for-pica-geophagia","title":"Red Nak Pink Nak Flowers - Clay treats","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"447\" data-start=\"21\"\u003eRed Nak \/ Pink Nak Flowers offer a beautifully balanced clay experience, blending the bold intensity of Red Nakumatt with the softer, melt-in-the-mouth qualities of Pink Nakumatt. Hand-shaped into delicate floral forms, these pieces bring both visual charm and textural contrast to your stash. Each flower delivers an initial crisp bite, followed by a gentle breakdown into a smooth, powdery finish that lingers on the palate.\u003c\/p\u003e\n\u003cp data-end=\"620\" data-start=\"449\"\u003eThis blend is ideal for those who enjoy a more nuanced clay profile—where firm crunch meets soft collapse, and deep earthiness is softened by creamy, dust-like undertones.\u003c\/p\u003e\n\u003chr data-end=\"625\" data-start=\"622\"\u003e\n\u003ch2 data-end=\"646\" data-start=\"627\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"962\" data-start=\"648\"\u003eA medium-to-firm crunch on the first bite, thanks to the Red Nakumatt base, quickly gives way to a lighter, softer breakdown from the Pink Nakumatt. The result is a balanced texture—crisp without being too hard, and powdery without being overly dry. The finish is smooth, slightly dusty, and pleasantly non-sticky.\u003c\/p\u003e\n\u003chr data-end=\"967\" data-start=\"964\"\u003e\n\u003ch2 data-end=\"985\" data-start=\"969\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1338\" data-start=\"987\"\u003eA layered flavour profile combining the iron-rich depth of Red Nakumatt with the smoky, mineral softness of Pink Nakumatt. Expect notes of wet soil, petrichor, and cement-like earthiness, rounded off with subtle basement tones and a lightly roasted edge. The aroma is grounding and earthy, with a gentle smokiness that enhances the overall experience.\u003c\/p\u003e\n\u003chr data-end=\"1343\" data-start=\"1340\"\u003e\n\u003ch2 data-end=\"1363\" data-start=\"1345\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1656\" data-start=\"1365\"\u003eThese flower-shaped pieces deliver a well-rounded, evolving experience—starting with a satisfying snap, then melting into a creamy, dust-forward finish. The duality of the blend makes them perfect for slow enjoyment, especially for those who appreciate both crunch and softness in one piece.\u003c\/p\u003e\n\u003chr data-end=\"1661\" data-start=\"1658\"\u003e\n\u003ch2 data-end=\"1678\" data-start=\"1663\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1908\" data-start=\"1680\"\u003e\n\u003cli data-end=\"1729\" data-start=\"1680\" data-section-id=\"11d808w\"\u003eBlend of Red Nakumatt and Pink Nakumatt clays\u003c\/li\u003e\n\u003cli data-end=\"1778\" data-start=\"1730\" data-section-id=\"v9f60q\"\u003eMedium crunch with a soft, powdery breakdown\u003c\/li\u003e\n\u003cli data-end=\"1830\" data-start=\"1779\" data-section-id=\"w0hnz4\"\u003eEarthy, smoky, and mineral-rich flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1860\" data-start=\"1831\" data-section-id=\"mhafbc\"\u003eSmooth, non-sticky finish\u003c\/li\u003e\n\u003cli data-end=\"1908\" data-start=\"1861\" data-section-id=\"ckhtpz\"\u003eUnique flower shape for added visual appeal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1913\" data-start=\"1910\"\u003e\n\u003ch2 data-end=\"1933\" data-start=\"1915\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2757\" data-start=\"1935\"\u003e\n\u003cli data-end=\"1987\" data-start=\"1935\" data-section-id=\"1eeaczm\"\u003e\n\u003cstrong data-end=\"1946\" data-start=\"1937\"\u003eSize:\u003c\/strong\u003e Varies, approximately 3–5 cm per piece\u003c\/li\u003e\n\u003cli data-end=\"2008\" data-start=\"1988\" data-section-id=\"fvs0h0\"\u003e\n\u003cstrong data-end=\"2001\" data-start=\"1990\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/li\u003e\n\u003cli data-end=\"2037\" data-start=\"2009\" data-section-id=\"18fgftq\"\u003e\n\u003cstrong data-end=\"2021\" data-start=\"2011\"\u003eShape:\u003c\/strong\u003e Flower-shaped\u003c\/li\u003e\n\u003cli data-end=\"2079\" data-start=\"2038\" data-section-id=\"1dx29ht\"\u003e\n\u003cstrong data-end=\"2051\" data-start=\"2040\"\u003eColour:\u003c\/strong\u003e Soft red to pinkish tones\u003c\/li\u003e\n\u003cli data-end=\"2135\" data-start=\"2080\" data-section-id=\"1kdtwkc\"\u003e\n\u003cstrong data-end=\"2094\" data-start=\"2082\"\u003eTexture:\u003c\/strong\u003e Crisp bite with a soft, powdery finish\u003c\/li\u003e\n\u003cli data-end=\"2202\" data-start=\"2136\" data-section-id=\"y9x4zc\"\u003e\n\u003cstrong data-end=\"2156\" data-start=\"2138\"\u003eCrunch factor:\u003c\/strong\u003e 3 – balanced crunch with gentle breakdown\u003c\/li\u003e\n\u003cli data-end=\"2289\" data-start=\"2203\" data-section-id=\"1xlewyd\"\u003e\n\u003cstrong data-end=\"2223\" data-start=\"2205\"\u003eTaste profile:\u003c\/strong\u003e Earthy, petrichor, wet cement, iron-rich soil, smoky undertones\u003c\/li\u003e\n\u003cli data-end=\"2357\" data-start=\"2290\" data-section-id=\"18n2siq\"\u003e\n\u003cstrong data-end=\"2308\" data-start=\"2292\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt and Pink Nakumatt clay blend\u003c\/li\u003e\n\u003cli data-end=\"2390\" data-start=\"2358\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"2382\" data-start=\"2360\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2422\" data-start=\"2391\" data-section-id=\"65qf41\"\u003e\n\u003cstrong data-end=\"2404\" data-start=\"2393\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2757\" data-start=\"2423\" data-section-id=\"175yixq\"\u003e\n\u003cstrong data-end=\"2454\" data-start=\"2425\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, both Red and Pink Nakumatt clays are prized for their distinct sensory profiles—Red for its bold, iron-rich crunch, and Pink for its soft, creamy, dust-like melt. This blend brings together the best of both, offering a more balanced and versatile clay experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2762\" data-start=\"2759\"\u003e\n\u003ch2 data-end=\"2777\" data-start=\"2764\" data-section-id=\"by138m\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3124\" data-start=\"2779\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53571783622983,"sku":"0405090160","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_7bcb8e69-eee0-413e-8ef7-580256e0eec6.png?v=1774815083"},{"product_id":"lavis-king-cookies-cementy-nutty-indian-clay-treats-coming-soon","title":"Lavi's King Cookies - Cementy, nutty Indian clay treats","description":"\u003ch2 data-end=\"21\" data-start=\"0\" data-section-id=\"53drpp\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"460\" data-start=\"22\"\u003eLavi’s King Cookies are a bold, generously sized clay experience crafted for those who appreciate a richer, more layered profile. Made primarily from almond clay and crumbs, with subtle additions of diamond clay and a touch of brown terracotta, these large cookie-shaped pieces deliver a satisfying balance of strength and crumble. Their soft grey tone and substantial size make them as visually striking as they are enjoyable to explore.\u003c\/p\u003e\n\u003ch2 data-end=\"483\" data-start=\"462\" data-section-id=\"y0ga8t\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"784\" data-start=\"484\"\u003eThese cookies offer a beautifully crumbly structure that breaks apart with ease. The initial bite gives a gentle, dry crunch before quickly softening down into a smooth, melt-like consistency. The crumb content adds a slightly textured feel, keeping each bite interesting without being overly gritty.\u003c\/p\u003e\n\u003ch2 data-end=\"804\" data-start=\"786\" data-section-id=\"1i2bm5g\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1064\" data-start=\"805\"\u003eExpect a nutty, cementy flavour profile with a mineral-rich depth. The almond clay leads with a warm, rounded earthiness, while the diamond clay introduces a clean mineral note. A hint of terracotta lingers subtly in the background, adding a grounding finish.\u003c\/p\u003e\n\u003ch2 data-end=\"1086\" data-start=\"1066\" data-section-id=\"5hv25o\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1389\" data-start=\"1087\"\u003eDesigned for slow enjoyment, these large cookies can be snapped, broken, or nibbled depending on your mood. Their crumbly nature makes them ideal for portioning, while the melt-down texture offers a calming, satisfying finish. A well-balanced option for those who enjoy nutty tones with a mineral edge.\u003c\/p\u003e\n\u003ch2 data-end=\"1408\" data-start=\"1391\" data-section-id=\"14at72t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1660\" data-start=\"1409\"\u003e\n\u003cli data-end=\"1459\" data-start=\"1409\" data-section-id=\"1n8hwsa\"\u003eMade predominantly from almond clay and crumbs\u003c\/li\u003e\n\u003cli data-end=\"1511\" data-start=\"1460\" data-section-id=\"duh0mf\"\u003eEnhanced with diamond clay and brown terracotta\u003c\/li\u003e\n\u003cli data-end=\"1574\" data-start=\"1512\" data-section-id=\"148ualq\"\u003eLarge, cookie-style shapes for a unique tactile experience\u003c\/li\u003e\n\u003cli data-end=\"1615\" data-start=\"1575\" data-section-id=\"m0ma1t\"\u003eNutty, cementy, mineral-rich profile\u003c\/li\u003e\n\u003cli data-end=\"1660\" data-start=\"1616\" data-section-id=\"1eym87a\"\u003eCrumbly texture that melts down smoothly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"1682\" data-start=\"1662\" data-section-id=\"1fh7sy4\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2222\" data-start=\"1683\"\u003e\n\u003cli data-end=\"1713\" data-start=\"1683\" data-section-id=\"7ixg38\"\u003e\n\u003cstrong data-end=\"1694\" data-start=\"1685\"\u003eSize:\u003c\/strong\u003e 8–10 cm diameter\u003c\/li\u003e\n\u003cli data-end=\"1734\" data-start=\"1714\" data-section-id=\"fvs0h0\"\u003e\n\u003cstrong data-end=\"1727\" data-start=\"1716\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/li\u003e\n\u003cli data-end=\"1768\" data-start=\"1735\" data-section-id=\"13d8qmi\"\u003e\n\u003cstrong data-end=\"1747\" data-start=\"1737\"\u003eShape:\u003c\/strong\u003e Large cookie discs\u003c\/li\u003e\n\u003cli data-end=\"1789\" data-start=\"1769\" data-section-id=\"6hgktv\"\u003e\n\u003cstrong data-end=\"1782\" data-start=\"1771\"\u003eColour:\u003c\/strong\u003e Grey\u003c\/li\u003e\n\u003cli data-end=\"1835\" data-start=\"1790\" data-section-id=\"r9569v\"\u003e\n\u003cstrong data-end=\"1804\" data-start=\"1792\"\u003eTexture:\u003c\/strong\u003e Crumbly, softening to smooth\u003c\/li\u003e\n\u003cli data-end=\"1899\" data-start=\"1836\" data-section-id=\"1b18qed\"\u003e\n\u003cstrong data-end=\"1856\" data-start=\"1838\"\u003eCrunch Factor:\u003c\/strong\u003e Medium, dry crunch transitioning to melt\u003c\/li\u003e\n\u003cli data-end=\"1951\" data-start=\"1900\" data-section-id=\"11bthik\"\u003e\n\u003cstrong data-end=\"1920\" data-start=\"1902\"\u003eTaste Profile:\u003c\/strong\u003e Nutty, cementy, mineral-rich\u003c\/li\u003e\n\u003cli data-end=\"2029\" data-start=\"1952\" data-section-id=\"gkwpb1\"\u003e\n\u003cstrong data-end=\"1970\" data-start=\"1954\"\u003eIngredients:\u003c\/strong\u003e Almond clay, clay crumbs, diamond clay, brown terracotta\u003c\/li\u003e\n\u003cli data-end=\"2070\" data-start=\"2030\" data-section-id=\"kpkc5s\"\u003e\n\u003cstrong data-end=\"2054\" data-start=\"2032\"\u003eCountry of Origin:\u003c\/strong\u003e Not specified\u003c\/li\u003e\n\u003cli data-end=\"2091\" data-start=\"2071\" data-section-id=\"17b5qc\"\u003e\n\u003cstrong data-end=\"2084\" data-start=\"2073\"\u003eVendor:\u003c\/strong\u003e Lavi\u003c\/li\u003e\n\u003cli data-end=\"2222\" data-start=\"2092\" data-section-id=\"1n20rwh\"\u003e\n\u003cstrong data-end=\"2123\" data-start=\"2094\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Almond and mineral clays commonly enjoyed for their smooth texture and grounded, earthy profiles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"2239\" data-start=\"2224\" data-section-id=\"9rcx7q\"\u003e\u003cbr\u003e\u003c\/h2\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53934798700871,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":false},{"title":"Broken Cookies (100g)","offer_id":53934798733639,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Lavi_skingcookies.png?v=1776415642"},{"product_id":"everest-clay-damp-earthy-indian-clay","title":"Everest Clay - Damp earthy Indian clay chunks","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A firm earthy crunch that melts into smooth petrichor-rich clay goodness\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEverest Clay is a natural Indian clay known for its firm medium crunch and deeply earthy mineral profile. These irregular chunks deliver a satisfying sensory experience with notes of damp soil, petrichor, dusty minerals, fresh earth, and natural clay richness. The texture offers a clean, creamy finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with naturally harvested Indian clays, Everest Clay is valued for its authentic earthy flavour, grounding texture, and rustic sensory appeal. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Firm crunch with a smooth creamy breakdown\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Earthy, damp soil, dusty minerals, petrichor freshness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Earthy clay lovers, sensory exploration, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience\u003c\/strong\u003e: A rustic clay that begins with a satisfying crunch before transforming into a smooth, creamy texture rich in natural earth character.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level\u003c\/strong\u003e: Soft crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture\u003c\/strong\u003e: Develops deeper damp-earth notes and a softer muddy consistency when moistened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes\u003c\/strong\u003e: Rainwater, petrichor, fresh soil, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Varies\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular natural chunks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Light brown to earthy beige with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Everest Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional\u003c\/strong\u003e \u003cstrong\u003eclay\u003c\/strong\u003e \u003cstrong\u003eorigins\u003c\/strong\u003e: Everest Clay is sourced from naturally occurring mineral-rich deposits in India, where traditional harvesting methods preserve the clay's authentic flavour and texture. Its earthy profile and natural variability reflect the characteristics of the soil from which it originates, making each batch slightly unique.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested, Vendor claims lab-tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":54159564374343,"sku":"03050201461","price":0.49,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":53807951446343,"sku":"03050201462","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":53681905566023,"sku":"03050201460","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54159564407111,"sku":"03050201463","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":53681905598791,"sku":"03050201463","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/EverestClay_50a912c0-e26e-418f-9f98-ec916a99383c.png?v=1776415619"},{"product_id":"pink-softy-clay-damp-soil-indian-clay-chunks","title":"Pinky Soft Clay - Damp soil Indian clay chunks","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"401\"\u003ePinky Softy is a beautifully delicate clay that leans into softness, creaminess, and subtle complexity. Known for its gentle crunch and melt-in-the-mouth finish, this variety is a favourite for those who prefer a smoother, more refined clay experience. Its naturally pink hue adds to its charm, while the flavour delivers a rich earthiness with comforting, rain-soaked undertones.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"403\" data-end=\"422\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"424\" data-end=\"677\"\u003eSoft and dry to the touch, Pinky Softy offers a light-to-medium crunch that quickly dissolves as you chew. It breaks down effortlessly into a fine, creamy paste with no stickiness or grit, creating a smooth and satisfying mouthfeel from start to finish.\u003c\/p\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"679\" data-end=\"695\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"697\" data-end=\"974\"\u003eExpect a deep earthy flavour layered with notes reminiscent of wet cement, basement air, and fresh petrichor. There’s a subtle complexity here—some batches may carry a faint saltiness or even a delicate hint of sweetness, adding a gentle lift to its otherwise grounded profile.\u003c\/p\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"976\" data-end=\"994\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"996\" data-end=\"1258\"\u003ePinky Softy is all about ease and comfort. It doesn’t fight back with hardness or grit—instead, it delivers a soft crunch followed by a silky, melt-away texture. Ideal for slower, more mindful enjoyment, especially for those drawn to creamy, non-intrusive clays.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1260\" data-end=\"1275\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1277\" data-end=\"1474\"\u003e\n\u003cli data-section-id=\"uswd55\" data-start=\"1277\" data-end=\"1319\"\u003eSoft, dry texture with a gentle crunch\u003c\/li\u003e\n\u003cli data-section-id=\"tqe7x6\" data-start=\"1320\" data-end=\"1365\"\u003eQuickly melts into a smooth, creamy paste\u003c\/li\u003e\n\u003cli data-section-id=\"80ufbj\" data-start=\"1366\" data-end=\"1394\"\u003eGrit-free and non-sticky\u003c\/li\u003e\n\u003cli data-section-id=\"fposw\" data-start=\"1395\" data-end=\"1444\"\u003eRich earthy flavour with subtle nuanced notes\u003c\/li\u003e\n\u003cli data-section-id=\"fjr8m6\" data-start=\"1445\" data-end=\"1474\"\u003eNaturally pink-toned clay\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1476\" data-end=\"1494\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1496\" data-end=\"1960\"\u003e\n\u003cli data-section-id=\"rdy08g\" data-start=\"1496\" data-end=\"1531\"\u003e\n\u003cstrong data-start=\"1498\" data-end=\"1507\"\u003eSize:\u003c\/strong\u003e Irregular soft chunks\u003c\/li\u003e\n\u003cli data-section-id=\"lj61ir\" data-start=\"1532\" data-end=\"1575\"\u003e\n\u003cstrong data-start=\"1534\" data-end=\"1545\"\u003eWeight:\u003c\/strong\u003e Available in assorted sizes\u003c\/li\u003e\n\u003cli data-section-id=\"1oy0e4v\" data-start=\"1576\" data-end=\"1615\"\u003e\n\u003cstrong data-start=\"1578\" data-end=\"1588\"\u003eShape:\u003c\/strong\u003e Chunky, breakable pieces\u003c\/li\u003e\n\u003cli data-section-id=\"jodbum\" data-start=\"1616\" data-end=\"1656\"\u003e\n\u003cstrong data-start=\"1618\" data-end=\"1629\"\u003eColour:\u003c\/strong\u003e Soft pink to muted blush\u003c\/li\u003e\n\u003cli data-section-id=\"177hx42\" data-start=\"1657\" data-end=\"1704\"\u003e\n\u003cstrong data-start=\"1659\" data-end=\"1671\"\u003eTexture:\u003c\/strong\u003e Soft, dry, powdery when chewed\u003c\/li\u003e\n\u003cli data-section-id=\"wa1otg\" data-start=\"1705\" data-end=\"1732\"\u003e\n\u003cstrong data-start=\"1707\" data-end=\"1725\"\u003eCrunch Factor:\u003c\/strong\u003e 2 soft\/medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"1djld3e\" data-start=\"1733\" data-end=\"1790\"\u003e\n\u003cstrong data-start=\"1735\" data-end=\"1753\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, petrichor, lightly mineral\u003c\/li\u003e\n\u003cli data-section-id=\"15guhlu\" data-start=\"1791\" data-end=\"1824\"\u003e\n\u003cstrong data-start=\"1793\" data-end=\"1809\"\u003eIngredients:\u003c\/strong\u003e Natural clay\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"1825\" data-end=\"1857\"\u003e\n\u003cstrong data-start=\"1827\" data-end=\"1849\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"10q5q4h\" data-start=\"1858\" data-end=\"1887\"\u003e\n\u003cstrong data-start=\"1860\" data-end=\"1871\"\u003eVendor:\u003c\/strong\u003e Not specified\u003c\/li\u003e\n\u003cli data-section-id=\"5e4t4t\" data-start=\"1888\" data-end=\"1960\"\u003e\n\u003cstrong data-start=\"1890\" data-end=\"1919\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Naturally occurring soft clay deposits\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53681924407623,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53681924440391,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2837a260-9106-452c-8ed0-3c66ca89f2c0.png?v=1776391986"},{"product_id":"nakumatt-cracker-balls-hari-indian-clay-treats","title":"Nakumatt Cracker Balls (Hari) - Indian clay treats","description":"\u003ch3 data-end=\"22\" data-start=\"0\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"460\" data-start=\"24\"\u003eNakumatt Cracker Balls by Hari take the classic Nakumatt experience and turn up the crunch. Made from finely milled Nakumatt powder and blended with tiny embedded crumbs, these hand-rolled spheres are designed for those who enjoy texture that speaks back. Each ball delivers a bold, earthy intensity with that signature cement-like depth, elevated by a layered crunch that feels lively and full-bodied from the first bite to the last.\u003c\/p\u003e\n\u003ch3 data-end=\"484\" data-start=\"462\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"881\" data-start=\"486\"\u003eThese cracker balls are densely packed yet textured throughout, thanks to the inclusion of fine Nakumatt crumbs within the base. The outer shell offers a firm, decisive snap, while the interior breaks into a dynamic mix of crisp fragments and chewable grit. This creates a multi-layered crunch — sharp at first, then gradually softening into a gritty, satisfying crumble with subtle chewiness.\u003c\/p\u003e\n\u003ch3 data-end=\"902\" data-start=\"883\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1262\" data-start=\"904\"\u003eExpect a rich, earthy flavour profile with classic Nakumatt depth. Notes of dry cement and mineral richness lead the way, balanced by a distinctive rainy, petrichor-like undertone that lingers gently on the palate. The aroma carries dusty, fresh-earth notes that enhance the overall sensory experience, making each bite feel grounded and deeply satisfying.\u003c\/p\u003e\n\u003ch3 data-end=\"1285\" data-start=\"1264\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"1646\" data-start=\"1287\"\u003eIdeal for those who enjoy bold textures with added complexity. The crumb-filled structure creates a more interactive crunch compared to standard clay balls, offering variation in every bite. These are perfect for slow, mindful enjoyment — where the contrast between firm shell, gritty interior and subtle chew makes the experience feel layered and engaging.\u003c\/p\u003e\n\u003ch3 data-end=\"1666\" data-start=\"1648\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"1976\" data-start=\"1668\"\u003e\n\u003cli data-end=\"1726\" data-start=\"1668\" data-section-id=\"14ki17h\"\u003eHand-rolled clay balls made from mixed Nakumatt powder\u003c\/li\u003e\n\u003cli data-end=\"1787\" data-start=\"1727\" data-section-id=\"jcuouo\"\u003eInfused with fine crumbs for enhanced crunch and texture\u003c\/li\u003e\n\u003cli data-end=\"1858\" data-start=\"1788\" data-section-id=\"ndkgkp\"\u003eVery crunchy with a combination of snap, crumble and chewable grit\u003c\/li\u003e\n\u003cli data-end=\"1915\" data-start=\"1859\" data-section-id=\"em64xx\"\u003eRich earthy flavour with cement and rainy undertones\u003c\/li\u003e\n\u003cli data-end=\"1976\" data-start=\"1916\" data-section-id=\"1u928h8\"\u003eNatural clay spheres with a textured, multi-layered bite\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1999\" data-start=\"1978\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"2808\" data-start=\"2001\"\u003e\n\u003cli data-end=\"2080\" data-start=\"2001\" data-section-id=\"gq0286\"\u003e\n\u003cstrong\u003eSize\u003c\/strong\u003e: Approximately 2–3 cm per ball (may vary slightly due to hand-rolling)\u003c\/li\u003e\n\u003cli data-end=\"2152\" data-start=\"2081\" data-section-id=\"fo0kt5\"\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Available in multiple weight options (selected at checkout)\u003c\/li\u003e\n\u003cli data-end=\"2177\" data-start=\"2153\" data-section-id=\"ho2g32\"\u003e\n\u003cstrong\u003eShape\u003c\/strong\u003e: Rounded balls\u003c\/li\u003e\n\u003cli data-end=\"2217\" data-start=\"2178\" data-section-id=\"npe6ti\"\u003e\n\u003cstrong\u003eColour\u003c\/strong\u003e: Earthy beige to light brown\u003c\/li\u003e\n\u003cli data-end=\"2293\" data-start=\"2218\" data-section-id=\"5vd95z\"\u003e\n\u003cstrong\u003eTexture\u003c\/strong\u003e: Dense exterior with crumb-filled interior and gritty breakdown\u003c\/li\u003e\n\u003cli data-end=\"2379\" data-start=\"2294\" data-section-id=\"w5devk\"\u003e\n\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3 Very crunchy – sharp snap followed by crumbly, slightly chewy grit\u003c\/li\u003e\n\u003cli data-end=\"2466\" data-start=\"2380\" data-section-id=\"vccfkz\"\u003e\n\u003cstrong\u003eTaste\u003c\/strong\u003e profile: Earthy and mineral-rich with cement notes and a subtle rainy finish\u003c\/li\u003e\n\u003cli data-end=\"2531\" data-start=\"2467\" data-section-id=\"m98zto\"\u003e\n\u003cstrong\u003eIngredients\u003c\/strong\u003e: Mixed Nakumatt clay powder with embedded crumbs\u003c\/li\u003e\n\u003cli data-end=\"2560\" data-start=\"2532\" data-section-id=\"1v69fak\"\u003e\n\u003cstrong\u003eCountry\u003c\/strong\u003e of origin: India\u003c\/li\u003e\n\u003cli data-end=\"2577\" data-start=\"2561\" data-section-id=\"11a1ohw\"\u003e\n\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/li\u003e\n\u003cli data-end=\"2808\" data-start=\"2578\" data-section-id=\"u3mk5f\"\u003e\n\u003cstrong\u003eTraditional clay origins\u003c\/strong\u003e: Nakumatt clay is traditionally enjoyed across parts of India, where powdered clays are shaped and dried into various forms, often enhanced with texture variations for a more dynamic crunch experience.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (110g)","offer_id":53697764983111,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true},{"title":"2 (220g)","offer_id":53697765015879,"sku":null,"price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_8733e83f-76f0-4fe7-b2ea-e6aaa9ef93cc.png?v=1776094147"},{"product_id":"juhu-nakumatt-mineral-rich-indian-clay","title":"Juhu Nakumatt – Smoky Indian Roasted Clay","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"107\" data-end=\"125\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"127\" data-end=\"607\"\u003e\u003cstrong data-start=\"127\" data-end=\"139\"\u003eTexture:\u003c\/strong\u003e Firm, shard-like crunch with a creamy inner crumble\u003cbr data-start=\"191\" data-end=\"194\"\u003e\u003cstrong data-start=\"194\" data-end=\"212\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"228\" data-end=\"231\"\u003e\u003cstrong data-start=\"231\" data-end=\"241\"\u003eTaste:\u003c\/strong\u003e Deep earthy, smoky with mineral-rich intensity\u003cbr data-start=\"288\" data-end=\"291\"\u003e\u003cstrong data-start=\"291\" data-end=\"303\"\u003eSensory:\u003c\/strong\u003e Cement-like bite with a rich crunch-to-cream transition\u003cbr data-start=\"359\" data-end=\"362\"\u003e\u003cstrong data-start=\"362\" data-end=\"373\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"396\" data-end=\"399\"\u003e\u003cstrong data-start=\"399\" data-end=\"408\"\u003eUses:\u003c\/strong\u003e Ideal for those who enjoy bold, smoky clays with a strong crunch\u003cbr data-start=\"473\" data-end=\"476\"\u003e\u003cstrong data-start=\"476\" data-end=\"496\"\u003eClay Experience:\u003c\/strong\u003e A heavy-hitting, full-bodied clay best suited for experienced users or those craving intense earthy profiles\u003c\/p\u003e\n\u003chr data-start=\"609\" data-end=\"612\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"614\" data-end=\"636\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"638\" data-end=\"874\"\u003eJuhu Nakumatt is one of our hottest-selling clays—and for good reason. Sourced from India and prepared using traditional roasting methods, this naturally pink clay stands out for its depth, intensity, and unmistakable sensory character.\u003c\/p\u003e\n\u003cp data-start=\"876\" data-end=\"1217\"\u003eRecognised within pica and geophagy communities, Nakumatt clays are known for their strong, grounding profiles. The Juhu variation brings a distinctive balance: bold and smoky on the surface, yet surprisingly creamy as it breaks down. Its pinkish tones hint at its mineral richness, while the roasting process enhances both aroma and crunch.\u003c\/p\u003e\n\u003cp data-start=\"1219\" data-end=\"1368\"\u003eThis is not a subtle clay—it’s expressive, weighty, and deeply rooted in traditional preparation techniques that prioritise both texture and flavour.\u003c\/p\u003e\n\u003chr data-start=\"1370\" data-end=\"1373\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1375\" data-end=\"1397\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1399\" data-end=\"1568\"\u003eJuhu Nakumatt delivers a firm, confident crunch right from the first bite. The structure is dense and compact, snapping into small shards that feel sharp and satisfying.\u003c\/p\u003e\n\u003cp data-start=\"1570\" data-end=\"1816\"\u003eAs the pieces break down, the texture evolves into a finer, creamier crumble, softening the intensity without losing its presence. The contrast between the initial shard-like break and the smooth inner melt creates a layered, engaging experience.\u003c\/p\u003e\n\u003cp data-start=\"1818\" data-end=\"1946\"\u003eDespite its strength, it avoids excessive dryness or gumminess—remaining clean, controlled, and consistently crunchy throughout.\u003c\/p\u003e\n\u003chr data-start=\"1948\" data-end=\"1951\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1953\" data-end=\"1972\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1974\" data-end=\"2170\"\u003eFlavour-wise, Juhu Nakumatt is bold and unmistakably earthy. It carries a deep, smoky richness layered with mineral notes often described as metallic or “cement-like”—a hallmark of Nakumatt clays.\u003c\/p\u003e\n\u003cp data-start=\"2172\" data-end=\"2426\"\u003eThe aroma is equally pronounced: roasted, earthy, and slightly smoky, with a grounding warmth that builds as you engage with it. As the clay softens, the flavour rounds out into a creamier, fuller-bodied profile, leaving a lingering, mineral-rich finish.\u003c\/p\u003e\n\u003chr data-start=\"2428\" data-end=\"2431\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2433\" data-end=\"2458\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2460\" data-end=\"2931\"\u003e\u003cstrong data-start=\"2460\" data-end=\"2471\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"2484\" data-end=\"2487\"\u003e\u003cstrong data-start=\"2487\" data-end=\"2497\"\u003eShape:\u003c\/strong\u003e Irregular chunks and shards\u003cbr data-start=\"2525\" data-end=\"2528\"\u003e\u003cstrong data-start=\"2528\" data-end=\"2539\"\u003eColour:\u003c\/strong\u003e Naturally pink with variations from light to deeper roasted tones\u003cbr data-start=\"2605\" data-end=\"2608\"\u003e\u003cstrong data-start=\"2608\" data-end=\"2624\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2687\" data-end=\"2690\"\u003e\u003cstrong data-start=\"2690\" data-end=\"2701\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2711\" data-end=\"2714\"\u003e\u003cstrong data-start=\"2714\" data-end=\"2743\"\u003eTraditional Clay Origins:\u003c\/strong\u003e In India, roasted clays like Nakumatt are prepared using traditional methods that enhance their flavour, aroma, and texture, forming part of long-standing sensory and cultural practices\u003c\/p\u003e\n\u003chr data-start=\"2933\" data-end=\"2936\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2938\" data-end=\"2954\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2956\" data-end=\"3167\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3169\" data-end=\"3383\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3385\" data-end=\"3610\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3612\" data-end=\"3674\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (15-20g)","offer_id":53735986430279,"sku":"03052400044","price":0.29,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53805872415047,"sku":"03052400041","price":2.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53735986397511,"sku":"03052400042","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53807599911239,"sku":"03052400043","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_c45f3ca1-d68d-421c-a87a-5d150acdb703.png?v=1778023636"},{"product_id":"pink-nakumatt-indian-edible-clay","title":"Pink Nakumatt Clay - Bestselling Roasted Mineral-rich edible Indian Clay","description":"\u003ch2 data-end=\"74\" data-start=\"60\" data-section-id=\"rmw5tv\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-end=\"956\" data-start=\"76\"\u003ePink Nakumatt is a natural Indian clay known for its soft cement-like crunch and refined mineral-rich earthy profile. These irregular roasted clay chunks deliver a satisfying sensory experience with notes of gentle smoke, pale earth minerals, creamy clay softness, and subtle roasted warmth, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth creamy melt with a distinctive non-gritty Nakumatt character appreciated within geophagia and texture-focused communities. Traditionally associated with Indian artisan roasting techniques, Pink Nakumatt is valued for its grounding texture, elegant earthy crunch, and balanced sensory experience. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-end=\"973\" data-start=\"958\" data-section-id=\"t4ytit\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-end=\"1625\" data-start=\"975\"\u003e\u003cstrong data-end=\"987\" data-start=\"975\"\u003eTexture:\u003c\/strong\u003e Soft cement-like crunch with smooth creamy breakdown\u003cbr data-end=\"1043\" data-start=\"1040\"\u003e\u003cstrong data-end=\"1053\" data-start=\"1043\"\u003eTaste:\u003c\/strong\u003e Light earthy minerals with gentle smoky warmth and creamy clay notes\u003cbr data-end=\"1125\" data-start=\"1122\"\u003e\u003cstrong data-end=\"1143\" data-start=\"1125\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-end=\"1182\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1182\"\u003eBest for:\u003c\/strong\u003e Nakumatt lovers, collectors, ASMR enthusiasts, smooth texture fans\u003cbr data-end=\"1265\" data-start=\"1262\"\u003e\u003cstrong data-end=\"1285\" data-start=\"1265\"\u003eClay experience:\u003c\/strong\u003e A refined roasted clay with delicate snaps that melt into silky mineral creaminess without grit or heaviness.\u003cbr data-end=\"1398\" data-start=\"1395\"\u003e\u003cstrong data-end=\"1413\" data-start=\"1398\"\u003eASMR level:\u003c\/strong\u003e Dense snap\u003cbr data-end=\"1427\" data-start=\"1424\"\u003e\u003cstrong data-end=\"1449\" data-start=\"1427\"\u003eHydration texture:\u003c\/strong\u003e Softens into a velvety creamy paste with smooth mineral richness and no gumminess\u003cbr data-end=\"1534\" data-start=\"1531\"\u003e\u003cstrong data-end=\"1550\" data-start=\"1534\"\u003eAroma notes:\u003c\/strong\u003e Roasted earth, soft smoke, warm minerals, pale clay dust, gentle petrichor\u003c\/p\u003e\n\u003ch2 data-end=\"1645\" data-start=\"1627\" data-section-id=\"1c9do4s\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-end=\"2250\" data-start=\"1647\"\u003e\u003cstrong data-end=\"1658\" data-start=\"1647\"\u003eWeight:\u003c\/strong\u003e Various\u003cbr data-end=\"1674\" data-start=\"1671\"\u003e\u003cstrong data-end=\"1684\" data-start=\"1674\"\u003eShape:\u003c\/strong\u003e Irregular clay chunks\u003cbr data-end=\"1709\" data-start=\"1706\"\u003e\u003cstrong data-end=\"1720\" data-start=\"1709\"\u003eColour:\u003c\/strong\u003e Natural pale pink and grey with soft tonal variation\u003cbr data-end=\"1767\" data-start=\"1764\"\u003e\u003cstrong data-end=\"1783\" data-start=\"1767\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Pink Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-end=\"1872\" data-start=\"1869\"\u003e\u003cstrong data-end=\"1883\" data-start=\"1872\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-end=\"1896\" data-start=\"1893\"\u003e\u003cstrong data-end=\"1925\" data-start=\"1896\"\u003eTraditional clay origins:\u003c\/strong\u003e Nakumatt clays have long been prepared in India using traditional roasting methods that deepen aroma, texture, and mineral character. Pink Nakumatt represents a softer, more refined expression of this clay family, prized for its smooth texture, rare colouring, and balanced earthy warmth.\u003cbr data-end=\"2217\" data-start=\"2214\"\u003e\u003cstrong data-end=\"2233\" data-start=\"2217\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-end=\"2265\" data-start=\"2252\" data-section-id=\"by138m\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-end=\"2650\" data-start=\"2267\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":53984836583751,"sku":"03052400011","price":0.69,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":53805870022983,"sku":"03052400012","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":53735990722887,"sku":"03052400010","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"100g Powder and Crumbs","offer_id":54159412822343,"sku":"03052400013","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g Clay","offer_id":53735990755655,"sku":"03052400014","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_8ca8b78e-3b40-42e1-a719-1ccc38cba566.png?v=1778023147"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/1ddffa1ffcdc4a2caed2987ae10718a0.jpg?v=1750069717","url":"https:\/\/earthycrunch.co.uk\/collections\/taste-basementy.oembed?page=2","provider":"Earthy Crunch UK","version":"1.0","type":"link"}