{"title":"Texture - Roasted with Outer Char","description":"\u003cp data-start=\"2349\" data-end=\"2697\"\u003eCrunchy shell with a smoked, earthy interior\u003cbr data-start=\"2400\" data-end=\"2403\"\u003eRoasted clays feature a darkened, sometimes blistered exterior that delivers a deep charred crunch on first bite. Inside, the texture may shift to softer, roasted earth or stay dense and crisp. The flavour is often intensely smoky, woody, or petrol-like, with a burnt aroma.\u003c\/p\u003e\n\u003cp data-start=\"2349\" data-end=\"2697\"\u003e\u003cem data-start=\"2701\" data-end=\"2790\"\u003eBest suited for adventurous palates who enjoy strong, fire-cured flavours and textures.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"black-candy-balls-edible-clay-hari","title":"Hari's Black Candy Balls - Deep Smoky edible Indian clay treats","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A smoky roasted snap that crumbles into charcoal-rich earth and lingering petrichor\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cmeta charset=\"utf-8\"\u003eHari's Black Candy Balls are a natural Indian clay known for their layered roasted crunch and deeply smoky earthy profile. These handcrafted clay spheres deliver a satisfying sensory experience with notes of charcoal minerals, roasted earth, damp cement, petrichor, and smoky clay. The texture offers a smoky, crumbly finish with a distinctive roasted earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's roasted clay traditions, where mineral-rich clays are smoked and prepared to intensify their natural flavour, aroma, and crunch.\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp roasted shell with a chalky crumbly centre\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Smoky minerals, roasted earth, cement notes, and petrichor\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch\u003c\/strong\u003e \u003cstrong\u003efactor\u003c\/strong\u003e: 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India, South Asia\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest\u003c\/strong\u003e \u003cstrong\u003efor\u003c\/strong\u003e: ASMR, experienced clay enthusiasts, and roasted clay lovers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience:\u003c\/strong\u003e A layered crunch-to-crumble clay with bold smoky depth and rich mineral character\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eSoftens into a smooth earthy paste while retaining its smoky aroma\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma notes: Smoky clay, roasted earth, petrichor, charcoal minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Approximately 100g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Spheres\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Smoky Clay Blend of smoked Nakumatt, Magmitti and Dryfruit. (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eInspired by traditional Indian geophagy practices where mineral-rich clays are roasted to enhance texture, aroma, and flavour. Roasted clay varieties remain highly prized for their distinctive smoky profiles and satisfying crunch.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Mini (Up to 100g each)","offer_id":54071363699015,"sku":"0405060001","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Regular (Up to 180g)","offer_id":53048826691911,"sku":"0405060002","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3e080643-84a2-4a4d-9c68-a9ebb7afdc80.png?v=1767575274"},{"product_id":"dryfruit-clay-natural-edible-clay","title":"Dryfruit Clay - Bestselling Smoky Indian Roasted edible clay","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\"\u003cmeta charset=\"utf-8\"\u003eA bold roasted snap with the unmistakable smoky finish Dryfruit lovers crave\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDryfruit Clay is a natural Indian roasted clay known for its firm crunchy texture and bold smoky mineral flavour profile. These naturally formed clay chunks deliver a satisfying sensory experience with notes of roasted earth, charcoal, warm minerals, subtle natural sweetness, and deep smoky clay. Each piece begins with a crisp, robust bite before quickly breaking down into a clean, powdery crumble with a lingering roasted finish. The texture offers a dry, satisfying crunch with no gritty residue, making it one of India's most recognisable roasted clay varieties. Traditionally associated with India's long-standing practice of roasting natural clays to intensify their flavour, aroma, and crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm roasted crunch with a fast, powdery crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted smoky clay, charcoal, warm minerals, earthy sweetness and deep mineral notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, crunch enthusiasts, ASMR, and experienced clay collectors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e An intensely aromatic roasted clay that delivers a crisp smoky snap before melting into a smooth, earthy mineral crumble full of traditional character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy paste while maintaining its rich roasted mineral profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, charcoal, smoky minerals, warm clay, subtle sweet earth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Available in 100 g or 250 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural irregular chunks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural deep black with subtle mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Roasted Dryfruit Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dryfruit clay has long been appreciated throughout parts of India, where naturally occurring dark clays are traditionally roasted to enhance their crispness, smoky aroma, and complex mineral character. This age-old preparation method creates the distinctive charcoal-like finish and satisfying crunch that have made Dryfruit Clay one of the most sought-after traditional roasted earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-tested\/Lab-tested (as stated by Vendor)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54294368551239,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53697480229191,"sku":"03050201122","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52638802411847,"sku":"03050201121","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52638802444615,"sku":"0305020113","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_022cd7d1-4d2a-42b2-88f7-ddbc1f0627b2.png?v=1761675081"},{"product_id":"half-roasted-nakumatt-roasted-indian-edible-clay","title":"Half Roasted Nakumatt - Best Selling semi-roasted Indian edible clay","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHalf Roasted Nakumatt is a natural Indian clay known for its powerful crunch and intensely earthy mineral profile. Made from premium Nakumatt clay and partially roasted using traditional preparation methods, these dense chunks deliver a bold sensory experience with notes of burnt clay, wet cement, petrichor, and cave-like mineral earthiness. The roasting process creates crisp outer edges while preserving the dense character of the interior, producing a distinctive contrast between roasted intensity and natural clay depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePopular among lovers of strong crunchy clays, ASMR textures, and mineral-rich sensory materials, Half Roasted Nakumatt offers a satisfying hard crunch followed by a dense earthy breakdown. Traditionally associated with Indian geophagy practices, this clay is valued for its robust texture, atmospheric flavour profile, and deeply grounding character.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense roasted chunks with crisp edges and a heavy mineral crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Burnt clay, wet cement, petrichor, mineral earthiness, cave-like undertones\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India, Nakumatt clay regions\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, ASMR enthusiasts, experienced clay enthusiasts\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold roasted clay with intense crunch, deep mineral flavour, and a satisfying balance between crispness and density.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich muddy clay while retaining its earthy mineral character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, rain-soaked stone, burnt clay, damp earth, mineral cave notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100g or 250g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks and natural broken segments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Grey with darker roasted patches and natural variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Half Roasted Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e AJ Clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nakumatt clay has long been valued within Indian clay traditions for its dense mineral structure and rich earthy flavour. Partial roasting enhances the aroma and texture while preserving some of the clay's natural depth, creating a unique sensory profile that combines roasted intensity with the character of raw earth.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54500561682759,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53697475215687,"sku":"03050201182","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677829034311,"sku":"0305020118","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677829001543,"sku":"0305020119","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bf0ec7-5dff-4ae4-9fe3-02789d2fdc88.png?v=1758675893"},{"product_id":"smoked-nakumatt","title":"Smoked Nakumatt  - Smoky Indian clay chunks","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"20\" data-end=\"42\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"43\" data-end=\"310\"\u003eSmoked Nakumatt is a bold, intensely roasted clay crafted from 100% authentic Indian Nakumatt clay. Known for its powerful aroma and ultra-hard texture, these dark grey chunks and occasional slab-like pieces deliver a sharp, gritty crunch with a deep smoky character.\u003c\/p\u003e\n\u003cp data-start=\"312\" data-end=\"705\"\u003eEach piece carries a rich, fire-roasted scent layered with strong mineral notes. The flavour profile is complex and atmospheric, blending earthy depth with distinctive undertones reminiscent of basement dust, asphalt and faint petrol. Designed for those who appreciate powerful clay flavours and dramatic crunch, Smoked Nakumatt offers a robust sensory experience with a striking roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"707\" data-end=\"710\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"712\" data-end=\"734\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"735\" data-end=\"904\"\u003eSmoked Nakumatt is extremely hard and dry, producing a firm, gritty bite. The crunch is sharp and dense, breaking into coarse fragments with a distinctly roasted finish.\u003c\/p\u003e\n\u003chr data-start=\"906\" data-end=\"909\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"911\" data-end=\"930\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"931\" data-end=\"1120\"\u003eThe taste is intensely smoky and mineral-rich with deep earthy notes. Aromatic undertones of basement dust, asphalt and subtle petrol-like hints create a bold and memorable flavour profile.\u003c\/p\u003e\n\u003chr data-start=\"1122\" data-end=\"1125\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1127\" data-end=\"1148\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1458\"\u003eThe smoking process intensifies the natural strength and mineral density of Nakumatt clay, transforming it into a powerful clay experience. With its dramatic aroma, ultra-hard bite and smoky complexity, this clay is especially appreciated by those who enjoy strong, atmospheric flavours and commanding crunch.\u003c\/p\u003e\n\u003chr data-start=\"1460\" data-end=\"1463\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1465\" data-end=\"1483\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1484\" data-end=\"1699\"\u003e\n\u003cli data-section-id=\"1n5kg7u\" data-start=\"1484\" data-end=\"1518\"\u003e\n\u003cp data-start=\"1486\" data-end=\"1518\"\u003eAuthentic Indian Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xn55t\" data-start=\"1519\" data-end=\"1568\"\u003e\n\u003cp data-start=\"1521\" data-end=\"1568\"\u003eIntensely smoked and roasted for strong aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5npizf\" data-start=\"1569\" data-end=\"1610\"\u003e\n\u003cp data-start=\"1571\" data-end=\"1610\"\u003eVery hard chunks and occasional slabs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16ozy8\" data-start=\"1611\" data-end=\"1649\"\u003e\n\u003cp data-start=\"1613\" data-end=\"1649\"\u003eBold smoky mineral flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eqe8jo\" data-start=\"1650\" data-end=\"1699\"\u003e\n\u003cp data-start=\"1652\" data-end=\"1699\"\u003eDesigned for lovers of powerful crunchy clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1701\" data-end=\"1704\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1706\" data-end=\"1727\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1729\" data-end=\"2782\"\u003e\n\u003cli data-section-id=\"fbd803\" data-start=\"1729\" data-end=\"1770\"\u003e\n\u003cp data-start=\"1731\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1731\" data-end=\"1740\"\u003eSize:\u003c\/strong\u003e Approximately 1–4 cm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1771\" data-end=\"1812\"\u003e\n\u003cp data-start=\"1773\" data-end=\"1812\"\u003e\u003cstrong data-start=\"1773\" data-end=\"1784\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16amku\" data-start=\"1813\" data-end=\"1885\"\u003e\n\u003cp data-start=\"1815\" data-end=\"1885\"\u003e\u003cstrong data-start=\"1815\" data-end=\"1825\"\u003eShape:\u003c\/strong\u003e Chunky irregular segments and occasional slab-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12qzkvh\" data-start=\"1886\" data-end=\"1952\"\u003e\n\u003cp data-start=\"1888\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1888\" data-end=\"1899\"\u003eColour:\u003c\/strong\u003e Charcoal to deep grey with smoked, blackened edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3g1i8o\" data-start=\"1953\" data-end=\"2011\"\u003e\n\u003cp data-start=\"1955\" data-end=\"2011\"\u003e\u003cstrong data-start=\"1955\" data-end=\"1967\"\u003eTexture:\u003c\/strong\u003e Very hard and dry with firm gritty crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mou6\" data-start=\"2012\" data-end=\"2074\"\u003e\n\u003cp data-start=\"2014\" data-end=\"2074\"\u003e\u003cstrong data-start=\"2014\" data-end=\"2032\"\u003eCrunch Factor:\u003c\/strong\u003e Strong dense crunch with roasted finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wqn3ec\" data-start=\"2075\" data-end=\"2167\"\u003e\n\u003cp data-start=\"2077\" data-end=\"2167\"\u003e\u003cstrong data-start=\"2077\" data-end=\"2095\"\u003eTaste Profile:\u003c\/strong\u003e Smoky mineral clay with basement, asphalt and faint petrol undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3o64ip\" data-start=\"2168\" data-end=\"2214\"\u003e\n\u003cp data-start=\"2170\" data-end=\"2214\"\u003e\u003cstrong data-start=\"2170\" data-end=\"2186\"\u003eIngredients:\u003c\/strong\u003e 100% smoked Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2215\" data-end=\"2247\"\u003e\n\u003cp data-start=\"2217\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2217\" data-end=\"2239\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2248\" data-end=\"2272\"\u003e\n\u003cp data-start=\"2250\" data-end=\"2272\"\u003e\u003cstrong data-start=\"2250\" data-end=\"2261\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"lnep3\" data-start=\"2273\" data-end=\"2782\"\u003e\n\u003cp data-start=\"2275\" data-end=\"2782\"\u003e\u003cstrong data-start=\"2275\" data-end=\"2304\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nakumatt clay is sourced from mineral-rich Indian soils known for their dense structure and bold earthy flavour. Through a high-heat roasting and smoking process, the clay develops a deeper aroma and darker colour while maintaining its naturally strong texture. This preparation enhances the clay’s smoky complexity and mineral intensity, creating a flavour profile often described as atmospheric and nostalgic, reminiscent of rain on tarmac, warm earth and fire-roasted stone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54500591534407,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53697471775047,"sku":"03050201342","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52639067636039,"sku":"0305020134","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52639067668807,"sku":"0305020135","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_ca880aa6-6047-4413-a497-a186da75d849.png?v=1750109923"},{"product_id":"handmade-black-slab-clay-treat","title":"Black Slabs - Clay treats for Pica","description":"\u003cp data-start=\"106\" data-end=\"621\"\u003eBlack Slabs are a bold and atmospheric indulgence, crafted from a premium blend of Dryfruit clay and smoky clays such as Magmitti. These dense, moody treats are made in two distinctive formats depending on the vendor: Clays All Around offers thick rectangular slabs, while Rose Clay produces large, round cookie-style slabs. Both styles deliver the same deep roasted flavour and powerful smokey character, designed for clay lovers who crave intensity in both taste and texture.\u003c\/p\u003e\n\u003cp data-start=\"623\" data-end=\"1145\"\u003eSmooth and extremely hard to the touch, each slab breaks into silky fine crunches before melting down into a clean paste with absolutely no grit. The flavour is layered and complex — cement-like earthiness underscored by smokey basement tones, raw topsoil, and a roasted edge. Once moistened, the slabs release moody notes of damp basement, petrol, old asphalt, and dusty soil, with a subtle nuttiness rounding out the smokey sharpness. Perfect for seasoned geophagy enthusiasts seeking a mature and sophisticated profile.\u003c\/p\u003e\n\u003cp data-start=\"1147\" data-end=\"1263\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1156\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003ePieces vary; approx. 5 cm rectangular bars (Clays All Around) or large cookie-style rounds (Rose Clay)\u003c\/p\u003e\n\u003cp data-start=\"1265\" data-end=\"1313\"\u003e\u003cstrong data-start=\"1265\" data-end=\"1276\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1276\" data-end=\"1279\"\u003eSelect between 90g and 300g\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1387\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1325\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003eRectangular bars (CAA) or large round cookies (Rose Clay)\u003c\/p\u003e\n\u003cp data-start=\"1389\" data-end=\"1449\"\u003e\u003cstrong data-start=\"1389\" data-end=\"1400\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1400\" data-end=\"1403\"\u003eDark grey to black with natural tonal shifts\u003c\/p\u003e\n\u003cp data-start=\"1451\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1451\" data-end=\"1463\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1463\" data-end=\"1466\"\u003eHard, smooth exterior; breaks into silky fine crunches, melts to a paste with no grit\u003c\/p\u003e\n\u003cp data-start=\"1555\" data-end=\"1632\"\u003e\u003cstrong data-start=\"1555\" data-end=\"1573\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e4 – Hard with a strong, satisfying crumble once bitten\u003c\/p\u003e\n\u003cp data-start=\"1634\" data-end=\"1788\"\u003e\u003cstrong data-start=\"1634\" data-end=\"1652\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003eDeeply cement-like, smokey, earthy, roasted; with old-cellar, damp soil, petrol, and asphalt notes; subtle nutty sharpness when wet\u003c\/p\u003e\n\u003cp data-start=\"1790\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1806\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1806\" data-end=\"1809\"\u003eBlend of Full Roasted Nakumatt, Dryfruit clay, and smoky clays including Magmitti\u003c\/p\u003e\n\u003cp data-start=\"1894\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1894\" data-end=\"1916\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1916\" data-end=\"1919\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1928\" data-end=\"2017\"\u003e\u003cstrong data-start=\"1928\" data-end=\"1940\"\u003eVendors:\u003c\/strong\u003e\u003cbr data-start=\"1940\" data-end=\"1943\"\u003eClays All Around (rectangular slabs) and Rose Clay (large round cookies)\u003c\/p\u003e\n\u003cp data-start=\"2019\" data-end=\"2347\"\u003e\u003cstrong data-start=\"2019\" data-end=\"2048\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2048\" data-end=\"2051\"\u003eRooted in Indian geophagy traditions, Black Slabs showcase the art of roasting and blending clays for a distinctive earthy profile. Dryfruit clay’s roasted warmth pairs with the mineral depth of Magmitti to create a smokey, layered experience — a bold indulgence with a clean, grit-free finish.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"200g (CAA Batch)","offer_id":52440309760327,"sku":"050177","price":11.95,"currency_code":"GBP","in_stock":false},{"title":"100g (Rose Clay Batch)","offer_id":52440309793095,"sku":"0405090099","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_dbec610a-1142-4c9a-8f17-005d5c11a348.png?v=1759233852"},{"product_id":"mexican-terracotta-stash-450g-with-keepsake-compartmented-storage-box","title":"All Latin American Clay Experience Sampler – Stash Box included - Edible terracottas, dirts, barros terrones, and kaolins from across Latin America","description":"\u003ch3 data-end=\"20\" data-start=\"0\" data-section-id=\"1n8lizy\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"385\" data-start=\"22\"\u003eThe Latin American Sampler is a thoughtfully curated collection of authentic Mexican clay pieces, bringing together a diverse mix of textures, shapes, and traditional flavours in one versatile stash. Sourced from multiple respected vendors, including La Sobrina, this selection offers a well-rounded introduction to the depth and character of Mexican  and Colombian clay craftsmanship.\u003c\/p\u003e\n\u003cp data-end=\"481\" data-start=\"387\"\u003eInside, you’ll find any one of a variety of distinctive items (check our entire \u003ca rel=\"noopener\" href=\"https:\/\/www.earthycrunch.co.uk\/collections\/latin-america\" target=\"_blank\"\u003eLatin\u003c\/a\u003e range), each with its own texture and personality:\u003c\/p\u003e\n\u003cp data-end=\"1385\" data-start=\"936\"\u003eEach piece varies in form—from compact chunks and crisp bites to soft, crumbly segments—creating a dynamic and engaging clay experience. Textures range from smooth and firm to lightly dusty and melt-down soft, with occasional crisp snaps throughout. The overall flavour profile stays true to classic Mexican terracotta and kaolin notes: earthy, mineral-rich, with subtle dusty warmth and occasional smoky or creamy undertones depending on the piece.\u003c\/p\u003e\n\u003cp data-end=\"1656\" data-start=\"1387\"\u003ePresented in a durable, reusable plastic stash box, this sampler is designed to keep your collection fresh, organised, and ready to enjoy. Ideal for both seasoned clay enthusiasts and those looking to explore a wide spectrum of Mexican clay textures in one curated set.\u003c\/p\u003e\n\u003chr data-end=\"1661\" data-start=\"1658\"\u003e\n\u003ch3 data-end=\"1683\" data-start=\"1663\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1863\" data-start=\"1685\"\u003eA varied sensory mix ranging from soft, dusty melts to medium-crisp bites. Expect a combination of smooth firmness, crumbly breakdowns, and occasional snappy pieces for contrast.\u003c\/p\u003e\n\u003chr data-end=\"1868\" data-start=\"1865\"\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1870\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"2050\" data-start=\"1889\"\u003eClassic Mexican earthiness with layered profiles—dusty terracotta, mineral-rich kaolin, gentle smokiness, and faint creamy or coconut notes across select pieces.\u003c\/p\u003e\n\u003chr data-end=\"2055\" data-start=\"2052\"\u003e\n\u003ch3 data-end=\"2076\" data-start=\"2057\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2306\" data-start=\"2078\"\u003eThis sampler is all about variety and exploration. Each handful offers something different—whether it’s a soft, melt-in-the-mouth kaolin or a firmer, crunchy terracotta bite—making it perfect for discovering personal favourites.\u003c\/p\u003e\n\u003chr data-end=\"2311\" data-start=\"2308\"\u003e\n\u003ch3 data-end=\"2329\" data-start=\"2313\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2713\" data-start=\"2331\"\u003e\n\u003cli data-end=\"2382\" data-start=\"2331\" data-section-id=\"6v7tc\"\u003e\n\u003cp data-end=\"2382\" data-start=\"2333\"\u003eCurated mix of authentic Mexican clay varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2442\" data-start=\"2383\" data-section-id=\"13e9s6i\"\u003e\n\u003cp data-end=\"2442\" data-start=\"2385\"\u003eIncludes terracotta, barrito, kaolin, and terrón styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2490\" data-start=\"2443\" data-section-id=\"gvhq2e\"\u003e\n\u003cp data-end=\"2490\" data-start=\"2445\"\u003eWide range of textures from soft to crunchy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2553\" data-start=\"2491\" data-section-id=\"1gh232t\"\u003e\n\u003cp data-end=\"2553\" data-start=\"2493\"\u003eSubtle flavour variations including smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2597\" data-start=\"2554\" data-section-id=\"1ss91wa\"\u003e\n\u003cp data-end=\"2597\" data-start=\"2556\"\u003eComes in a reusable, airtight stash box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2652\" data-start=\"2598\" data-section-id=\"puopum\"\u003e\n\u003cp data-end=\"2652\" data-start=\"2600\"\u003eSourced from multiple vendors including La Sobrina\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2713\" data-start=\"2653\" data-section-id=\"8w959u\"\u003e\n\u003cp data-end=\"2713\" data-start=\"2655\"\u003eAvailable in selectable weights to suit your stash needs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2718\" data-start=\"2715\"\u003e\n\u003ch3 data-end=\"2739\" data-start=\"2720\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"3594\" data-start=\"2741\"\u003e\n\u003cli data-end=\"2777\" data-start=\"2741\" data-section-id=\"cjlksr\"\u003e\n\u003cp data-end=\"2777\" data-start=\"2743\"\u003e\u003cstrong data-end=\"2752\" data-start=\"2743\"\u003eSize:\u003c\/strong\u003e Mixed shapes and sizes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2831\" data-start=\"2778\" data-section-id=\"9e6j9e\"\u003e\n\u003cp data-end=\"2831\" data-start=\"2780\"\u003e\u003cstrong data-end=\"2791\" data-start=\"2780\"\u003eWeight:\u003c\/strong\u003e Varies (selectable options available)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2891\" data-start=\"2832\" data-section-id=\"11ni88t\"\u003e\n\u003cp data-end=\"2891\" data-start=\"2834\"\u003e\u003cstrong data-end=\"2844\" data-start=\"2834\"\u003eShape:\u003c\/strong\u003e Varied – chunks, bites, pieces, and crumbles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2957\" data-start=\"2892\" data-section-id=\"tg2q1n\"\u003e\n\u003cp data-end=\"2957\" data-start=\"2894\"\u003e\u003cstrong data-end=\"2905\" data-start=\"2894\"\u003eColour:\u003c\/strong\u003e Natural terracotta tones with lighter kaolin hues\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3020\" data-start=\"2958\" data-section-id=\"1votns4\"\u003e\n\u003cp data-end=\"3020\" data-start=\"2960\"\u003e\u003cstrong data-end=\"2972\" data-start=\"2960\"\u003eTexture:\u003c\/strong\u003e Smooth, firm, dusty, and occasionally crumbly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3073\" data-start=\"3021\" data-section-id=\"1tzp884\"\u003e\n\u003cp data-end=\"3073\" data-start=\"3023\"\u003e\u003cstrong data-end=\"3041\" data-start=\"3023\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – Soft to Medium hardness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3159\" data-start=\"3074\" data-section-id=\"1dh0xu6\"\u003e\n\u003cp data-end=\"3159\" data-start=\"3076\"\u003e\u003cstrong data-end=\"3094\" data-start=\"3076\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, dusty, mineral-rich with subtle smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3227\" data-start=\"3160\" data-section-id=\"1ce54hl\"\u003e\n\u003cp data-end=\"3227\" data-start=\"3162\"\u003e\u003cstrong data-end=\"3178\" data-start=\"3162\"\u003eIngredients:\u003c\/strong\u003e Natural clay (terracotta and kaolin varieties)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3261\" data-start=\"3228\" data-section-id=\"j8kohe\"\u003e\n\u003cp data-end=\"3261\" data-start=\"3230\"\u003e\u003cstrong data-end=\"3252\" data-start=\"3230\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3308\" data-start=\"3262\" data-section-id=\"fk8o3w\"\u003e\n\u003cp data-end=\"3308\" data-start=\"3264\"\u003e\u003cstrong data-end=\"3275\" data-start=\"3264\"\u003eVendor:\u003c\/strong\u003e Various (including La Sobrina)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3594\" data-start=\"3309\" data-section-id=\"24678g\"\u003e\n\u003cp data-end=\"3594\" data-start=\"3311\"\u003e\u003cstrong data-end=\"3340\" data-start=\"3311\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Mexican pottery and clay-eating traditions, this sampler brings together regional favourites—from broken pot shards (pedacería) to kaolin blends and terrón chunks—each reflecting generations of artisanal clay preparation and cultural heritage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3599\" data-start=\"3596\"\u003e\n\u003ch3 data-end=\"3615\" data-start=\"3601\" data-section-id=\"7cj1qd\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"175g","offer_id":53558021652807,"sku":"07041900891","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"400g","offer_id":53558021685575,"sku":"07041900893","price":26.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_c53004c7-1622-43aa-b0fc-1ec3a4cc1909.png?v=1750723394"},{"product_id":"black-candy-cookies","title":"Black Candy Cookies - Smoky Indian clay treats","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"400\" data-start=\"21\"\u003eBlack Candy Cookies are a bold, smoke-rich clay treat crafted from a finely balanced blend of traditional Indian clays, including Dryfruit, Magmitti, and Fully Roasted Nakumatt. Hand-shaped into rustic biscuit forms, each piece showcases a deep black tone with subtle dusty undertones, delivering both visual depth and a flavour profile that leans heavily into roasted intensity.\u003c\/p\u003e\n\u003cp data-end=\"605\" data-start=\"402\"\u003eDesigned for those who favour stronger, smokier clays, Black Candy Cookies bring together multiple roasted elements into one cohesive, full-bodied experience—earthy, grounding, and unapologetically bold.\u003c\/p\u003e\n\u003chr data-end=\"610\" data-start=\"607\"\u003e\n\u003ch2 data-end=\"631\" data-start=\"612\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"871\" data-start=\"633\"\u003eA soft-edged crunch defines these cookies. They begin with a gentle snap before breaking down effortlessly into fine, sandy granules. The texture remains smooth throughout—no grit, no stickiness—finishing clean with a light, powdery melt.\u003c\/p\u003e\n\u003chr data-end=\"876\" data-start=\"873\"\u003e\n\u003ch2 data-end=\"894\" data-start=\"878\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1139\" data-start=\"896\"\u003eDeep, smoky and mineral-rich. Expect bold roasted notes layered with cement-like richness, dark basement tones, and a fresh petrichor lift reminiscent of rain on dry earth. The aroma is distinctly smoke-forward, with a lingering earthy warmth.\u003c\/p\u003e\n\u003chr data-end=\"1144\" data-start=\"1141\"\u003e\n\u003ch2 data-end=\"1164\" data-start=\"1146\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1402\" data-start=\"1166\"\u003eEach cookie delivers a slow, balanced progression—crisp at first bite, then softening into a smooth, dust-like finish. The blend of clays creates a layered experience, ideal for those who appreciate roasted depth without harsh textures.\u003c\/p\u003e\n\u003chr data-end=\"1407\" data-start=\"1404\"\u003e\n\u003ch2 data-end=\"1424\" data-start=\"1409\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1651\" data-start=\"1426\"\u003e\n\u003cli data-end=\"1485\" data-start=\"1426\" data-section-id=\"ppalar\"\u003eBlend of Dryfruit, Magmitti, and Fully Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"1525\" data-start=\"1486\" data-section-id=\"1bqr4eu\"\u003eBold, smoke-forward flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1570\" data-start=\"1526\" data-section-id=\"17nzqjr\"\u003eSoft crunch with smooth, sandy breakdown\u003c\/li\u003e\n\u003cli data-end=\"1599\" data-start=\"1571\" data-section-id=\"ytudtb\"\u003eClean, non-sticky finish\u003c\/li\u003e\n\u003cli data-end=\"1651\" data-start=\"1600\" data-section-id=\"sb9dui\"\u003eClassic biscuit-style shapes with a rustic feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1656\" data-start=\"1653\"\u003e\n\u003ch2 data-end=\"1676\" data-start=\"1658\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2628\" data-start=\"1678\"\u003e\n\u003cli data-end=\"1720\" data-start=\"1678\" data-section-id=\"1m4n7lr\"\u003e\n\u003cstrong data-end=\"1689\" data-start=\"1680\"\u003eSize:\u003c\/strong\u003e Varies, approximately 3–5 cm\u003c\/li\u003e\n\u003cli data-end=\"1761\" data-start=\"1721\" data-section-id=\"ke2hlf\"\u003e\n\u003cstrong data-end=\"1734\" data-start=\"1723\"\u003eWeight:\u003c\/strong\u003e Select options available\u003c\/li\u003e\n\u003cli data-end=\"1826\" data-start=\"1762\" data-section-id=\"wnwjl6\"\u003e\n\u003cstrong data-end=\"1774\" data-start=\"1764\"\u003eShape:\u003c\/strong\u003e Mixed — round, oval, and rectangular cookie forms\u003c\/li\u003e\n\u003cli data-end=\"1875\" data-start=\"1827\" data-section-id=\"1pre90v\"\u003e\n\u003cstrong data-end=\"1840\" data-start=\"1829\"\u003eColour:\u003c\/strong\u003e Deep black with dusty undertones\u003c\/li\u003e\n\u003cli data-end=\"1932\" data-start=\"1876\" data-section-id=\"zkans3\"\u003e\n\u003cstrong data-end=\"1890\" data-start=\"1878\"\u003eTexture:\u003c\/strong\u003e Soft crunch with fine, crumbly granules\u003c\/li\u003e\n\u003cli data-end=\"1994\" data-start=\"1933\" data-section-id=\"hycx18\"\u003e\n\u003cstrong data-end=\"1953\" data-start=\"1935\"\u003eCrunch factor:\u003c\/strong\u003e 3 – gentle crunch with a smooth finish\u003c\/li\u003e\n\u003cli data-end=\"2071\" data-start=\"1995\" data-section-id=\"fti85g\"\u003e\n\u003cstrong data-end=\"2015\" data-start=\"1997\"\u003eTaste profile:\u003c\/strong\u003e Smoky, cement-like, earthy, petrichor, basement tones\u003c\/li\u003e\n\u003cli data-end=\"2167\" data-start=\"2072\" data-section-id=\"1eijhzw\"\u003e\n\u003cstrong data-end=\"2090\" data-start=\"2074\"\u003eIngredients:\u003c\/strong\u003e Finely ground blend of Dryfruit clay, Magmitti, and Fully Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"2200\" data-start=\"2168\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"2192\" data-start=\"2170\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2268\" data-start=\"2201\" data-section-id=\"xdximq\"\u003e\n\u003cstrong data-end=\"2214\" data-start=\"2203\"\u003eVendor:\u003c\/strong\u003e Hari (standard sizes), Clays All Around (300g size)\u003c\/li\u003e\n\u003cli data-end=\"2628\" data-start=\"2269\" data-section-id=\"xjrx3c\"\u003e\n\u003cstrong data-end=\"2300\" data-start=\"2271\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s rich tradition of roasted and smoked clays, Black Candy Cookies combine the bold crunch of Fully Roasted Nakumatt with the earthy softness of Magmitti and the signature smoky depth of Dryfruit clay. This blend delivers a modern take on classic clay biscuits, offering a refined yet intense sensory experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2633\" data-start=\"2630\"\u003e\n\u003ch2 data-end=\"2648\" data-start=\"2635\" data-section-id=\"by138m\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2995\" data-start=\"2650\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 cookie (70g) - Hari","offer_id":53572014735687,"sku":"04050602611","price":4.19,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (up to 95g) - Hari","offer_id":53073233248583,"sku":"0405060261","price":5.69,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (100g) - Hari","offer_id":53572022731079,"sku":"04050602612","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (110g) - Hari","offer_id":53572014768455,"sku":"040506026113","price":6.59,"currency_code":"GBP","in_stock":false},{"title":"1 cookie (115g) - Hari","offer_id":53572014801223,"sku":"04050602614","price":6.89,"currency_code":"GBP","in_stock":false},{"title":"9 cookies (up to 300g) - CAA","offer_id":53073233215815,"sku":"0405030292","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_fcac28a0-03fa-49b5-9e9c-c12144e3b63f.png?v=1775480071"},{"product_id":"dryfruit-black-hearts","title":"Dryfruit Black Hearts  - Indian smoky clay treats","description":"\u003cp data-start=\"141\" data-end=\"444\"\u003eDryfruit Black Hearts are soft, heart-shaped treats crafted from premium Dryfruit clay powder, celebrated for its distinctive smoky-earthy flavour and smooth, silky texture. Coated in a fine Dryfruit layer, these compact hearts deliver a mellow crunch that crumbles cleanly without grit or stickiness.\u003c\/p\u003e\n\u003cp data-start=\"446\" data-end=\"790\"\u003eFlavour-wise, they open with bold cement-like earthiness, followed by a sweet smokiness and subtle petrol-like undertones. A nostalgic rain-on-soil aroma rounds out the experience, creating a refined and atmospheric chew that balances depth with softness. Perfect for those who prefer a gentle crunch with a full-bodied, flavour-rich profile.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"839\"\u003e\u003cstrong data-start=\"792\" data-end=\"801\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"801\" data-end=\"804\"\u003ePieces vary, approximately 4 cm\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"878\"\u003e\u003cstrong data-start=\"841\" data-end=\"852\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eApprox. 100 g per pack\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"907\"\u003e\u003cstrong data-start=\"880\" data-end=\"890\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"890\" data-end=\"893\"\u003eHeart-shaped\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"935\"\u003e\u003cstrong data-start=\"909\" data-end=\"920\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"920\" data-end=\"923\"\u003eDeep black\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1040\"\u003e\u003cstrong data-start=\"937\" data-end=\"949\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eSoft, compressed clay dust with a dull, crumbly crunch; very fine, non-sticky, no grit\u003c\/p\u003e\n\u003cp data-start=\"1042\" data-end=\"1111\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1060\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1060\" data-end=\"1063\"\u003e3 – Gentle, medium crunch with a smooth finish\u003c\/p\u003e\n\u003cp data-start=\"1113\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1113\" data-end=\"1131\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1131\" data-end=\"1134\"\u003eSmokey and sweet-earthy with Dryfruit depth; cementy undertones, subtle gasoline notes, and petrichor aroma\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1261\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1261\" data-end=\"1264\"\u003e100% Dryfruit clay powder\u003c\/p\u003e\n\u003cp data-start=\"1293\" data-end=\"1325\"\u003e\u003cstrong data-start=\"1293\" data-end=\"1315\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1315\" data-end=\"1318\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1327\" data-end=\"1359\"\u003e\u003cstrong data-start=\"1327\" data-end=\"1338\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1338\" data-end=\"1341\"\u003eRose Clay (current batch)\u003c\/p\u003e\n\u003cp data-start=\"1361\" data-end=\"1677\"\u003e\u003cstrong data-start=\"1361\" data-end=\"1390\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1390\" data-end=\"1393\"\u003eRooted in Indian Dryfruit clay traditions, Black Hearts highlight the roasted smokiness and silky textures that make this clay variety a cult favourite. Their soft structure and atmospheric flavour layers offer a modern, heart-shaped twist on a beloved classic of geophagy heritage.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Rose Clay","offer_id":53179273904455,"sku":"0405090123","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Clays All Around","offer_id":53179273937223,"sku":"0405030300","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_a7769bbf-a618-4991-9a8e-d8bb34417918.png?v=1770570568"},{"product_id":"mix-hex-rn-df-260g","title":"Mix Hex – RN\/DF - Smoky Metallic Indian Clay treats","description":"\u003cp\u003eMix Hex – RN\/DF is a bold, layered clay treat that unites two cult favourites: Red Nakumatt and Dryfruit clay. Each piece is pressed into compact hexagons, squares, or puck-like shapes, with two distinct halves — one crafted from pure powdered Red Nakumatt and the other from Dryfruit clay. This dual composition creates a striking contrast in colour, texture, and taste.\u003c\/p\u003e\n\u003cp\u003eThe crunch is firm but not overwhelming, with a soft, dusty crumble that melts away cleanly without grit. Flavour opens with roasted smokiness from the Dryfruit layer, followed by the cementy, metallic, and basement-earthy tones of Red Nakumatt. Damp soil notes and a subtle gasoline-like finish round out the experience, leaving behind that unmistakable aroma of rain hitting sunbaked roads. Soft yet hard, rich yet clean, Mix Hex – RN\/DF is a layered indulgence for crunchers who crave bold textures and strong, earthy satisfaction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e\u003cbr\u003ePieces vary, approximately 1–3 cm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cbr\u003e100g\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShape:\u003c\/strong\u003e\u003cbr\u003eHexagons, squares, or round pucks\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e\u003cbr\u003eDeep reds, blackish-brown\/grey, and muted earth tones\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003cbr\u003eSoft but hard; powdery crunch with layered firmness; no grit\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr\u003e3 – Firm but not too intense; slightly dusty and melts on bite\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste Profile:\u003c\/strong\u003e\u003cbr\u003eRoasted smokiness, basement-earthy depth, cementy and metallic notes, damp soil tones, with a faint gasoline-like finish\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003ePowdered Red Nakumatt clay, Powdered Dryfruit clay\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr\u003eIndia\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVendor:\u003c\/strong\u003e\u003cbr\u003eClays All Around\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr\u003eMix Hex – RN\/DF draws on the heritage of Indian smoked clays and sun-dried red earths. By layering Dryfruit’s roasted richness with the mineral-heavy intensity of Red Nakumatt, these handcrafted pieces deliver a dual flavour experience that pays homage to traditional geophagy practices while offering modern clay enthusiasts a bold, earthy chew.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51888968466759,"sku":"0405030305","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4963bb06-edcd-4c21-aa3e-066774e516a4.png?v=1758993152"},{"product_id":"smoky-burfi","title":"Smoky Burfi - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"23\" data-end=\"677\"\u003eSmoky Burfi is a melt-in-your-mouth clay treat inspired by traditional Indian barfi sweets, reimagined for earth lovers. These soft, barfi-style chunks offer a luxurious blend of smokiness and deep earthy tones, with subtle hints of gasoline and damp mineral-rich soil. This batch delivers the \u003cem data-start=\"352\" data-end=\"361\"\u003eperfect\u003c\/em\u003e smoke-to-earth ratio—smooth, mellow, and powdery without grit or stickiness. The texture begins soft and quickly dissolves into a fine, sand-like paste that’s easy on the teeth and utterly satisfying. A must-try for fans of mellow crunches and smoky profiles. These are in high demand—grab them before they’re gone.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"724\"\u003e\u003cstrong data-start=\"684\" data-end=\"693\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"693\" data-end=\"696\"\u003eVaries, approximately 3–5 cm\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"744\"\u003e\u003cstrong data-start=\"726\" data-end=\"737\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"737\" data-end=\"740\"\u003eApprox 100g\u003c\/p\u003e\n\u003cp data-start=\"746\" data-end=\"787\"\u003e\u003cstrong data-start=\"746\" data-end=\"756\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"756\" data-end=\"759\"\u003eIrregular barfi-shaped (Rhombus) chunks\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"838\"\u003e\u003cstrong data-start=\"789\" data-end=\"800\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"800\" data-end=\"803\"\u003eEarthy greys with natural variation\u003c\/p\u003e\n\u003cp data-start=\"840\" data-end=\"916\"\u003e\u003cstrong data-start=\"840\" data-end=\"852\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eSoft on bite, melts to fine powder; smooth and slightly sandy\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"965\"\u003e\u003cstrong data-start=\"918\" data-end=\"936\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"936\" data-end=\"939\"\u003e2 – Soft with mild crumble\u003c\/p\u003e\n\u003cp data-start=\"967\" data-end=\"1091\"\u003e\u003cstrong data-start=\"967\" data-end=\"985\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"985\" data-end=\"988\"\u003eDeep earthy base, smokey overtones, faint gasoline-like minerality; powdery, no grit, very slight stick\u003c\/p\u003e\n\u003cp data-start=\"1093\" data-end=\"1133\"\u003e\u003cstrong data-start=\"1093\" data-end=\"1109\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1109\" data-end=\"1112\"\u003eSmoky grey clay blend\u003c\/p\u003e\n\u003cp data-start=\"1093\" data-end=\"1133\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1157\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1157\" data-end=\"1160\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1135\" data-end=\"1165\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1157\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1157\" data-end=\"1160\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1509\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1167\" data-end=\"1196\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003eInspired by South Asian barfi confections, Smoky Burfi (Pronounced Burr-Fee) captures the sensory essence of fire-roasted clays, rain-damp earth, and sun-baked dust. This treat reflects traditional geophagic practices in India, combining artisanal claycraft with naturally smoky, mineral-rich tones for a truly nostalgic experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890977669447,"sku":"050208","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6b90e232-7ef8-458f-83c4-59b309904a3d.png?v=1751972960"},{"product_id":"black-candy-cracker-cookies-95g","title":"Black Candy Cracker Cookies  - Clay treats for Pica\/Geophagia","description":"\u003cp data-end=\"628\" data-start=\"57\"\u003eBlack Candy Cracker Cookies are a striking cookie-style clay treat made from a bold blend of dryfruit clay, magmitti, and Blackhall dust. Each cookie features a distinctive cracked glaze and is packed with tiny crunchy crumbs throughout — enhancing both texture and flavour as you chew. With a dark, rich appearance and a satisfying crumble, these cookies offer a deeply earthy, cement-like taste with smoky undertones and hints of petrichor. They start with a firm bite and soften into a dusty, melt-away experience, perfect for clay lovers who enjoy texture variation.\u003c\/p\u003e\n\u003cp data-end=\"683\" data-start=\"630\"\u003e\u003cstrong data-end=\"639\" data-start=\"630\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"642\" data-start=\"639\"\u003eWill vary, approximately 3–5 cm per piece\u003c\/p\u003e\n\u003cp data-end=\"711\" data-start=\"685\"\u003e\u003cstrong data-end=\"696\" data-start=\"685\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"699\" data-start=\"696\"\u003eSelect from Weights\u003c\/p\u003e\n\u003cp data-end=\"743\" data-start=\"713\"\u003e\u003cstrong data-end=\"723\" data-start=\"713\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"726\" data-start=\"723\"\u003eCan vary although current batch is rectangular cookie \u003c\/p\u003e\n\u003cp data-end=\"792\" data-start=\"745\"\u003e\u003cstrong data-end=\"756\" data-start=\"745\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"759\" data-start=\"756\"\u003eDeep black with a cracked surface\u003c\/p\u003e\n\u003cp data-end=\"877\" data-start=\"794\"\u003e\u003cstrong data-end=\"806\" data-start=\"794\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"809\" data-start=\"806\"\u003eCrumbly with a crackled crust; contains tiny crumbs for added crunch\u003c\/p\u003e\n\u003cp data-end=\"949\" data-start=\"879\"\u003e\u003cstrong data-end=\"897\" data-start=\"879\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"900\" data-start=\"897\"\u003e3 – Firm bite with consistent crumbles throughout\u003c\/p\u003e\n\u003cp data-end=\"1078\" data-start=\"951\"\u003e\u003cstrong data-end=\"969\" data-start=\"951\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"972\" data-start=\"969\"\u003eRich earthy flavour with cementy and smoky tones; rain-on-earth aftertaste with subtle basement-like aroma\u003c\/p\u003e\n\u003cp data-end=\"1183\" data-start=\"1080\"\u003e\u003cstrong data-end=\"1096\" data-start=\"1080\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1099\" data-start=\"1096\"\u003eClay blend made from Blackhall, magmitti, dry fruit clay dust, and crumb inclusions\u003c\/p\u003e\n\u003cp data-end=\"1215\" data-start=\"1185\"\u003e\u003cstrong data-end=\"1207\" data-start=\"1185\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1210\" data-start=\"1207\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1521\" data-start=\"1217\"\u003e\u003cstrong data-end=\"1246\" data-start=\"1217\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1249\" data-start=\"1246\"\u003eInspired by Indian clay cookie and barfi traditions, this version takes on a modern twist with added crumbs for extra crunch. The cracked exterior mimics the dry heat-baked finish of traditional street-side clay treats, delivering an unforgettable earthy-sweet experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"95g","offer_id":53073245897031,"sku":"0405060258","price":5.4,"currency_code":"GBP","in_stock":true},{"title":"200g","offer_id":53073245929799,"sku":"0405060259","price":11.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b47bd66f-244e-4b80-bbc2-d4a65f5ae915.png?v=1756471316"},{"product_id":"smoky-sticks-rose-clay","title":"Rose Clay's Smoky Sticks - Indian lightly smoky clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"62\" data-end=\"84\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"85\" data-end=\"418\"\u003eSmoky Sticks are thick, hand-shaped clay sticks crafted from a layered blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, and Fully Roasted clays. This creates a complex, smoky-earth profile with a firm, crisp bite and a gritty, mineral finish.\u003c\/p\u003e\n\u003cp data-start=\"420\" data-end=\"779\"\u003eEach stick measures roughly 4–6 cm and delivers a structured crunch that is satisfying without being overpowering. Expect soft, delicate crumbs that break cleanly rather than sticking, alongside deep incense-like undertones, petrichor, and subtle smoky-dust notes. When dampened, they develop a strong rain-on-earth aroma with intensified earthy-cement depth.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"892\"\u003eThere are two distinct batch styles available, each offering a different interpretation of the same smoky base.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"899\" data-end=\"921\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"922\" data-end=\"1122\"\u003eFirm, crisp exterior with a gritty inner crumble.\u003cbr data-start=\"971\" data-end=\"974\"\u003eRose Clay batch: slightly crumbly with soft grit inclusions.\u003cbr data-start=\"1034\" data-end=\"1037\"\u003eClays All Around batch: compact, dense, and crumb-free.\u003cbr data-start=\"1092\" data-end=\"1095\"\u003eCrunch level: medium (3\/5).\u003c\/p\u003e\n\u003chr data-start=\"1124\" data-end=\"1127\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1129\" data-end=\"1148\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1417\"\u003eDeep smoky earthiness with roasted clay tones.\u003cbr data-start=\"1195\" data-end=\"1198\"\u003eNotes of incense, petrichor, damp soil, cement dust, and faint petrol-like minerality.\u003cbr data-start=\"1284\" data-end=\"1287\"\u003eRose Clay batch leans more cement-forward and aromatic, while Clays All Around is heavier, smokier, and more roasted in character.\u003c\/p\u003e\n\u003chr data-start=\"1419\" data-end=\"1422\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1424\" data-end=\"1445\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1446\" data-end=\"1824\"\u003eA layered, slow-unfolding sensory experience built around roasted Nakumatt variations. The smoky profile evolves from dry incense-like edges into richer earthy tones with every bite. Rose Clay batches feel more textured and rustic, while Clays All Around offers a denser, more uniform smoky hit. Ideal for those who enjoy complex, evolving clay profiles with depth and contrast.\u003c\/p\u003e\n\u003chr data-start=\"1826\" data-end=\"1829\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"1831\" data-end=\"1849\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1850\" data-end=\"2115\"\u003e\n\u003cli data-section-id=\"aeaznz\" data-start=\"1850\" data-end=\"1913\"\u003eTwo distinct batch styles for different texture preferences\u003c\/li\u003e\n\u003cli data-section-id=\"s0mm7h\" data-start=\"1914\" data-end=\"1976\"\u003eSmoky, roasted clay blend with layered flavour development\u003c\/li\u003e\n\u003cli data-section-id=\"1eh1q4g\" data-start=\"1977\" data-end=\"2020\"\u003eFirm stick form (approx. 4–6 cm length)\u003c\/li\u003e\n\u003cli data-section-id=\"6hhpx5\" data-start=\"2021\" data-end=\"2066\"\u003eMedium crunch with varying crumb profiles\u003c\/li\u003e\n\u003cli data-section-id=\"17luv1u\" data-start=\"2067\" data-end=\"2115\"\u003eSuitable for slow, mindful sensory enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2117\" data-end=\"2120\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2122\" data-end=\"2143\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2144\" data-end=\"3038\"\u003e\n\u003cli data-section-id=\"9ni9aw\" data-start=\"2144\" data-end=\"2185\"\u003e\n\u003cstrong data-start=\"2146\" data-end=\"2155\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-section-id=\"16ugmrr\" data-start=\"2186\" data-end=\"2257\"\u003e\n\u003cstrong data-start=\"2188\" data-end=\"2199\"\u003eWeight:\u003c\/strong\u003e 100g, 150g, 250g\u003c\/li\u003e\n\u003cli data-section-id=\"18xfe7\" data-start=\"2258\" data-end=\"2321\"\u003e\n\u003cstrong data-start=\"2260\" data-end=\"2270\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round depending on batch)\u003c\/li\u003e\n\u003cli data-section-id=\"ao8tdc\" data-start=\"2322\" data-end=\"2373\"\u003e\n\u003cstrong data-start=\"2324\" data-end=\"2335\"\u003eColour:\u003c\/strong\u003e smoky greys with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"1d4yg6c\" data-start=\"2374\" data-end=\"2448\"\u003e\n\u003cstrong data-start=\"2376\" data-end=\"2388\"\u003eTexture:\u003c\/strong\u003e firm, crisp; either lightly crumbed or compact and smooth\u003c\/li\u003e\n\u003cli data-section-id=\"1et7e1u\" data-start=\"2449\" data-end=\"2489\"\u003e\n\u003cstrong data-start=\"2451\" data-end=\"2469\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"o55kk9\" data-start=\"2490\" data-end=\"2575\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2510\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, petrichor, incense, cement, subtle petrol notes\u003c\/li\u003e\n\u003cli data-section-id=\"z39bun\" data-start=\"2576\" data-end=\"2710\"\u003e\n\u003cstrong data-start=\"2578\" data-end=\"2594\"\u003eIngredients:\u003c\/strong\u003e blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, with optional dryfruit and magmitti inclusions\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2711\" data-end=\"2743\"\u003e\n\u003cstrong data-start=\"2713\" data-end=\"2735\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2744\" data-end=\"2769\"\u003e\n\u003cstrong data-start=\"2746\" data-end=\"2757\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"ktxdjd\" data-start=\"2770\" data-end=\"3038\"\u003e\n\u003cstrong data-start=\"2772\" data-end=\"2801\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian roasted and smoky clay traditions, combining multiple roast levels of Nakumatt and regional clays to create varied intensity profiles ranging from crumbly, cement-forward sticks to dense, heavily roasted smoky forms\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53657543278919,"sku":"04050901721","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":52396319342919,"sku":"040509017212","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52396319310151,"sku":"040509017213","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_eebde2c2-1b49-46f3-94d3-e9efdbd1d0c4.png?v=1758992121"},{"product_id":"extra-large-stash-drawer-set-850g-incudes-9-samples","title":"XL All Indian Clay Experience Drawer Set (900g) - 9 Samples and Stash Box included - Edible clay treats for Pica","description":"\u003cp data-end=\"486\" data-start=\"23\"\u003eThe \u003cstrong data-end=\"66\" data-start=\"27\"\u003eExtra Large Stash Drawer Set (900g)\u003c\/strong\u003e is the ultimate collector’s box for crunch lovers, earthy explorers, and clay connoisseurs. This white plastic drawer system includes \u003cstrong data-end=\"229\" data-start=\"201\"\u003e9 clear pull-out drawers\u003c\/strong\u003e, each filled with a different premium sample—from classic slates and traditional terracotta to smoky treats and crisp cookies. With a total weight of approx. 900g, it’s a generous stash designed to indulge your cravings and elevate your tasting experience.\u003c\/p\u003e\n\u003cp data-end=\"818\" data-start=\"488\"\u003eEach drawer is carefully packed with a hand-selected item from Earthy Crunch UK’s most loved and limited-edition offerings. Expect a broad range of textures, colours, and flavours—everything from soft chalkiness to hard, gritty crunches, and flavour profiles that stretch from clean, fresh clay to smoky, petrol-tinged earthiness.\u003c\/p\u003e\n\u003cp data-end=\"838\" data-start=\"820\"\u003e\u003cstrong data-end=\"838\" data-start=\"820\"\u003eWhat’s Inside \u003c\/strong\u003e(can vary based on treats and clays available at the time but we will include clays, treats and chalks by region so there is an even spread, example below):\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"862\" data-start=\"839\"\u003e\n\u003cp data-end=\"862\" data-start=\"841\"\u003eNakumatt or Raw Clay Chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"890\" data-start=\"863\"\u003e\n\u003cp data-end=\"890\" data-start=\"865\"\u003eWhite, Pink, Black \u0026amp; Red Slate Pieces or Shale Stone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"917\" data-start=\"891\"\u003e\n\u003cp data-end=\"917\" data-start=\"893\"\u003eIndian Terracotta Clay Pot Chips\/ Tumbles\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"967\" data-start=\"942\"\u003e\n\u003cp data-end=\"967\" data-start=\"944\"\u003eIndian Clay or Nakumatt Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1000\" data-start=\"968\"\u003e\n\u003cp data-end=\"1000\" data-start=\"970\"\u003eMexican Terracotta Figurines and Clay Pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1034\" data-start=\"1001\"\u003e\n\u003cp data-end=\"1034\" data-start=\"1003\"\u003eFull-Sized Black Candy or Smoky Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eFull-Sized Grey or Cementy Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eFull-Sized Reds or Browns or Earthy, Top Soil-like Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eChalk Treats or Raw Chalk\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eAfrican, American, European, Chinese and other regional Varieties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1269\" data-start=\"1073\"\u003ePerfect for display, storage, or daily picking, the reusable drawer system lets you keep your stash organised and visible—because let’s be honest, half the fun is admiring it before you crunch it.\u003c\/p\u003e\n\u003chr data-end=\"1274\" data-start=\"1271\"\u003e\n\u003cp data-end=\"1833\" data-start=\"1276\"\u003e\u003cstrong data-end=\"1285\" data-start=\"1276\"\u003eSize:\u003c\/strong\u003e Set of 9 clear drawers in a white plastic casing\u003cbr data-end=\"1337\" data-start=\"1334\"\u003e\u003cstrong data-end=\"1348\" data-start=\"1337\"\u003eWeight: \u003c\/strong\u003eUp to 900g total\u003cbr data-end=\"1370\" data-start=\"1367\"\u003e\u003cstrong data-end=\"1380\" data-start=\"1370\"\u003eShape:\u003c\/strong\u003e Drawer system filled with various clay forms: chunks, bars, sticks, cookies, chips, figurines\u003cbr data-end=\"1477\" data-start=\"1474\"\u003e\u003cstrong data-end=\"1488\" data-start=\"1477\"\u003eColour:\u003c\/strong\u003e Mixed palette of reds, oranges, blacks, greys, pinks, and whites\u003cbr data-end=\"1556\" data-start=\"1553\"\u003e\u003cstrong data-end=\"1568\" data-start=\"1556\"\u003eTexture:\u003c\/strong\u003e Wide variety—from soft and dusty to snappy, gritty, or chalky\u003cbr data-end=\"1633\" data-start=\"1630\"\u003e\u003cstrong data-end=\"1646\" data-start=\"1633\"\u003eHardness:\u003c\/strong\u003e Mixed (soft chewables to very hard crunchers)\u003cbr data-end=\"1695\" data-start=\"1692\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"1713\" data-start=\"1695\"\u003eCrunch Factor:\u003c\/strong\u003e Varies between 2–5\u003cbr data-end=\"1735\" data-start=\"1732\"\u003e\u003cstrong data-end=\"1753\" data-start=\"1735\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, smoky, slightly metallic, chalky-clean, rain-on-soil freshness\u003c\/p\u003e\n\u003cp data-end=\"1833\" data-start=\"1276\"\u003e\u003cstrong data-end=\"1851\" data-start=\"1835\"\u003eIngredients:\u003c\/strong\u003e Assorted edible clay blends including Red Nakumatt, Indian slate dusts, terracotta, Magmitti, and Dryfruit-style roasted clays\u003cbr data-end=\"1981\" data-start=\"1978\"\u003e\u003cstrong data-end=\"2003\" data-start=\"1981\"\u003eCountry of Origin: \u003c\/strong\u003eGlobal\u003c\/p\u003e\n\u003chr data-end=\"2076\" data-start=\"2073\"\u003e\n\u003cp data-end=\"2504\" data-start=\"2078\"\u003e\u003cstrong data-end=\"2107\" data-start=\"2078\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"2110\" data-start=\"2107\"\u003eThis set is a curated snapshot of the global geophagy world, showcasing a blend of Indian regional clays—from the iron-rich Red Nakumatt to Kolkata pot chips and pink-red slate—as well as a nod to Mexican-style terracotta craftsmanship. Whether you're exploring textures or assembling the perfect ASMR crunch, this drawer set delivers variety, tradition, and tactile satisfaction in every bite.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51926930194759,"sku":"100007","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_ba9bbfaa-9537-4e2f-ba92-67105b16cae5.png?v=1752580727"},{"product_id":"black-barbecue-balls-215g","title":"Black Barbecue Balls (Black Nakumatt Balls) - Smoky Clay treats for Pica\/ Geophagia","description":"\u003cp data-start=\"23\" data-end=\"502\"\u003eBlack Barbecue Balls are bold, smoky clay spheres crafted from a blend of deeply roasted Indian Nakumatt varieties. Each pack includes four substantial blackened balls, shaped from a mixture of full-roasted, half-roasted, and smoky clays like Nakumatt, Juhu, Dryfruit, Black Star, and Magmitti. These are then rolled in a coarse, smoky paste and coated with rich black candy clay dust—resulting in a layered, intensely flavoured clay treat with serious ASMR potential.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"906\"\u003eThe crunch is satisfyingly firm—soft to medium on the initial bite, followed by a gritty-crisp break that melts into smooth dust. Flavour notes are robust and unmistakable: expect waves of overfire smoke, warm cement, and that familiar rain-on-hot-road aroma when wet. With no stick and virtually no grit, these balls offer a refined yet rugged eating experience that’s both textural and deeply earthy.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"967\"\u003e\u003cstrong data-start=\"908\" data-end=\"917\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003eVaries, approx. 2–4 cm per ball (4 balls total)\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1028\"\u003e\u003cstrong data-start=\"969\" data-end=\"980\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"980\" data-end=\"983\"\u003eApproximately 215g (varies slightly by batch)\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1059\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1040\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1040\" data-end=\"1043\"\u003eRound clay balls\u003c\/p\u003e\n\u003cp data-start=\"1061\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1061\" data-end=\"1072\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eSmoky black with char-dust coating\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1111\" data-end=\"1123\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1123\" data-end=\"1126\"\u003eCharred shell, soft crumbly interior; dusty finish\u003c\/p\u003e\n\u003cp data-start=\"1178\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1196\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e4 – Very hard outer layer with a soft-dusty crumble inside\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1277\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1277\" data-end=\"1280\"\u003eOverfire smokiness, earthy BBQ-charcoal tones, cement dust, petrichor; no grit or stick\u003c\/p\u003e\n\u003cp data-start=\"1369\" data-end=\"1565\"\u003e\u003cstrong data-start=\"1369\" data-end=\"1385\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1385\" data-end=\"1388\"\u003eMixed roasted Nakumatt clays (Full Roasted, Half Roasted, Smokey Nakumatt, Juhu) rolled in Dryfruit, Black Star, BlackHall, and Magmitti paste, coated with black candy clay dust\u003c\/p\u003e\n\u003cp data-start=\"1567\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1567\" data-end=\"1589\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1589\" data-end=\"1592\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1967\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1628\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1628\" data-end=\"1631\"\u003eInspired by Indian street-side smoke-fired clay methods and rooted in regional geophagy traditions, these Black Barbecue Balls combine rich mineral dusts with old-world roasting techniques. They're a modern take on the rustic clay ball—intense, textural, and perfectly suited for ritual chewing, crunch content, or stash-worthy display.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x1 Ball (up to 65g)","offer_id":54357271675207,"sku":"04050602550","price":4.49,"currency_code":"GBP","in_stock":true},{"title":"x2 Balls (up to 130g)","offer_id":54357279736135,"sku":"04050602551","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"x3 Balls (up to 195g)","offer_id":53072908190023,"sku":"04050602552","price":10.99,"currency_code":"GBP","in_stock":false},{"title":"x4 Balls (up to 260g)","offer_id":53072908222791,"sku":"04050602553","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_94b92d54-b890-48ab-8063-8311ccab48ee.png?v=1767580757"},{"product_id":"black-candy-cracker-balls-290g","title":"Black Candy Cracker Balls - Edible clay treats for Pica","description":"\u003cp data-end=\"441\" data-start=\"23\"\u003eBlack Candy Cracker Balls bring boldness and crunch in every bite. Each of the four matte-black spheres is crafted from a deep blend of smoky Indian clays—like Blackhall, Dryfruit, Magmitti, and Smoked Nakumatt—then shaped into striking round balls with a crispy candy-style shell and a crumb-filled core. The exterior delivers a signature \"crack\" on first bite, followed by crumbly, earthy goodness inside.\u003c\/p\u003e\n\u003cp data-end=\"795\" data-start=\"443\"\u003eExpect a powerful combo of petrichor, asphalt, and cementy richness with zero stickiness and minimal grit. A satisfying snap with dusty, roasted undertones—perfect for those who crave textural contrast and intense earthy flavour. Whether broken into stashable pieces or enjoyed whole, these are a crunchy delight for collectors and crunch-lovers alike.\u003c\/p\u003e\n\u003chr data-end=\"800\" data-start=\"797\"\u003e\n\u003cp data-end=\"850\" data-start=\"802\"\u003e\u003cstrong data-end=\"811\" data-start=\"802\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"814\" data-start=\"811\"\u003eWill vary, approximately 3–5 cm each\u003c\/p\u003e\n\u003cp data-end=\"889\" data-start=\"852\"\u003e\u003cstrong data-end=\"863\" data-start=\"852\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"866\" data-start=\"863\"\u003eAvailable as 3 or 4 Balls\u003c\/p\u003e\n\u003cp data-end=\"914\" data-start=\"891\"\u003e\u003cstrong data-end=\"901\" data-start=\"891\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"904\" data-start=\"901\"\u003eRound ball\u003c\/p\u003e\n\u003cp data-end=\"941\" data-start=\"916\"\u003e\u003cstrong data-end=\"927\" data-start=\"916\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"930\" data-start=\"927\"\u003eMatte black\u003c\/p\u003e\n\u003cp data-end=\"1007\" data-start=\"943\"\u003e\u003cstrong data-end=\"955\" data-start=\"943\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"958\" data-start=\"955\"\u003eFirm outer shell with crunchy-crack crumbs inside\u003c\/p\u003e\n\u003cp data-end=\"1075\" data-start=\"1009\"\u003e\u003cstrong data-end=\"1027\" data-start=\"1009\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1030\" data-start=\"1027\"\u003e3–4 – Crackly shell with softer, crumbly core\u003c\/p\u003e\n\u003cp data-end=\"1177\" data-start=\"1077\"\u003e\u003cstrong data-end=\"1095\" data-start=\"1077\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1098\" data-start=\"1095\"\u003eAsphalt shell, petrichor notes, dusty roasted earth, cement and wet stone aroma\u003c\/p\u003e\n\u003cp data-end=\"1263\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1179\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1198\" data-start=\"1195\"\u003eBlack clay blend (Blackhall, Magmitti, Dryfruit, Smoked Nakumatt)\u003c\/p\u003e\n\u003cp data-end=\"1295\" data-start=\"1265\"\u003e\u003cstrong data-end=\"1287\" data-start=\"1265\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1290\" data-start=\"1287\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1593\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1326\" data-start=\"1297\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1329\" data-start=\"1326\"\u003eInspired by deep-earth Indian clays known for their intense flavour and sensory satisfaction, these cracker balls are made using a unique technique where dust and crumbs are layered into shaped shells. A modern ASMR-friendly twist on traditional geophagy textures.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x3 Balls - (up to 200g)","offer_id":53072935649607,"sku":"0405060257","price":11.5,"currency_code":"GBP","in_stock":false},{"title":"x4 Balls - (up to 290g)","offer_id":53072935682375,"sku":"04050602572","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_207dfa7b-f3fb-4232-8db5-9229370e3b3a.png?v=1767581162"},{"product_id":"16x-indian-terracotta-shot-pots-with-clay-powder-100g","title":"Indian Terracotta Shot Pots with Clay Powder Bundle - Gift Box Included - Edible Terracotta Clay pots and edible clay powder","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Crisp terracotta snaps, rich red-earth flavour, and dusty clay dips in one satisfying ritual\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTerracotta Shot Pot Bundle is a natural Indian clay collection known for its crisp crunch and rich terracotta earthy profile. These miniature terracotta pots paired with fine clay powder deliver a satisfying sensory experience with notes of red earth, iron-rich minerals, dusty clay, petrichor, and roasted terracotta. The texture offers a clean, dry finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with handmade village pottery traditions across India, where mineral-rich red earth is shaped and fired using generations-old techniques.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp snap with a soft dusty crumble and ultra-fine powder finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Terracotta-rich, earthy, mineral-forward, iron-rich clay notes\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 1–4 – Medium to Hard\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Crunch lovers, ASMR enthusiasts, collectors, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eClay experience: A complete clay ritual featuring crunchy terracotta pots and flavour-rich powders for dipping, spooning, and sensory exploration.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap with powdery crumb filling\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eBrief soaking intensifies earthy flavours and creates a softer, more aromatic crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes:\u003c\/strong\u003e Rainwater, terracotta, red earth, dusty minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Up to 450g Total\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Miniature terracotta pots with open mouths\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Warm terracotta orange with selected powder colour variation (Red, White, Black, or Mixed)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Terracotta Clay Pots and 100% Natural Clay Powder Blend (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Various\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Handmade terracotta vessels have been crafted throughout India for centuries using mineral-rich red earth sourced from local soils. Paired with traditional powdered clays commonly enjoyed within geophagia communities, this bundle combines heritage pottery craftsmanship with classic earthy sensory experiences.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Black Candy","offer_id":51936309870919,"sku":"0805150079","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"Cement Dust","offer_id":54159153234247,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Ember Dust","offer_id":54159153267015,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Golden Rose Dust","offer_id":54159153299783,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Indian Brown Terracotta Powdery Crumbs","offer_id":54159153332551,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Mixed Nakumatt","offer_id":54159153365319,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Mixed Smoky\/Roasted Clay Crumbs","offer_id":54159153398087,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Pink Love Dust","offer_id":54159153430855,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Pink Nakumatt Powdery Crumbs","offer_id":54159153463623,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Plain Nakumatt","offer_id":54159153496391,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Red Khadi","offer_id":54159153529159,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Red Nakumatt","offer_id":54159153561927,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Terra Dust","offer_id":54159153594695,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"White Kadhi","offer_id":54159153627463,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false},{"title":"Yellow Butter Dust","offer_id":54159153660231,"sku":null,"price":21.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_87aa67b8-3baf-4513-9b94-23034cd1818d.png?v=1752706131"},{"product_id":"all-ball-haul-sampler","title":"All Ball Haul Treat Experience - Sampler - Indian clay treats","description":"\u003cp data-start=\"44\" data-end=\"239\"\u003eLIMITED EDITION - Only a few in stock!\u003c\/p\u003e\n\u003cp data-start=\"44\" data-end=\"239\"\u003eThe All Ball Haul is designed for serious variety lovers. You can select from a range of weights to suit your stash goals — whether you want a smaller mixed bundle or you’re ready to go all in.\u003c\/p\u003e\n\u003cp data-start=\"241\" data-end=\"617\"\u003eFor those choosing the full 1kg option, this is the complete experience. Sourced from trusted Indian vendors \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eHari\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e, the 1kg haul delivers a bold, multi-textured selection of traditional Indian clay varieties — smoky blacks, iron-rich reds, mineral greys and softer earthy tones all in one collection.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"892\"\u003eExpect everything from charcoal-roasted intensity and petrol-smoky depth to iron-heavy red earth warmth and petrichor-style mineral notes. Textures range from dense and compact to crumbly exteriors with layered crunch. It’s weighty, grounding and unapologetically earthy.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch2 data-start=\"899\" data-end=\"930\"\u003e1kg All Ball Haul includes:\u003c\/h2\u003e\n\u003cul data-start=\"932\" data-end=\"1249\"\u003e\n\u003cli data-start=\"932\" data-end=\"955\" style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli data-start=\"123\" data-end=\"225\"\u003e\n\u003cp data-start=\"125\" data-end=\"225\"\u003e\u003cstrong data-start=\"125\" data-end=\"156\"\u003eBlack Barbecue Ball (Hari):\u003c\/strong\u003e Smoky, intense crunch with an earthy, slightly charred aftertaste.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"226\" data-end=\"336\"\u003e\n\u003cp data-start=\"228\" data-end=\"336\"\u003e\u003cstrong data-start=\"228\" data-end=\"264\"\u003eBlack Candy Cracker Ball (Hari):\u003c\/strong\u003e Crisp, brittle texture with deep, darkly sweet and petrol-like notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"447\"\u003e\n\u003cp data-start=\"339\" data-end=\"447\"\u003e\u003cstrong data-start=\"339\" data-end=\"367\"\u003eBlack Candy Ball (Hari):\u003c\/strong\u003e Smooth yet firm bite, smoky and slightly ashy with subtle mineral smoke undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"448\" data-end=\"564\"\u003e\n\u003cp data-start=\"450\" data-end=\"564\"\u003e\u003cstrong data-start=\"450\" data-end=\"495\"\u003eDouble Delight \/ Grey Mantle (Rose Clay):\u003c\/strong\u003e Crunchy with layered cementy and earthy flavours, faintly smoke.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"565\" data-end=\"666\"\u003e\n\u003cp data-start=\"567\" data-end=\"666\"\u003e\u003cstrong data-start=\"567\" data-end=\"601\"\u003eBlack Slate Balls (Rose Clay):\u003c\/strong\u003e Dense, crisp texture with dry, faint petrol slate notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"777\"\u003e\n\u003cp data-start=\"669\" data-end=\"777\"\u003e\u003cstrong data-start=\"669\" data-end=\"697\"\u003eRed Cracker Ball (Hari):\u003c\/strong\u003e Lightly brittle, with warm, baked-earth flavours and a hint of topsoil arom and usual mineral iron-rich tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"778\" data-end=\"885\"\u003e\n\u003cp data-start=\"780\" data-end=\"885\"\u003e\u003cstrong data-start=\"780\" data-end=\"812\"\u003ePink Clay Balls (Rose Clay):\u003c\/strong\u003e Soft crunch with subtle floral-earthy sweetness and gentle crackle.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"1033\"\u003e\n\u003cp data-start=\"888\" data-end=\"1033\"\u003e\u003cstrong data-start=\"888\" data-end=\"953\"\u003eEarth’s Core - Red clay covered in cementy clays (Rose Clay):\u003c\/strong\u003e Firm, layered crunch with rich red clay earthiness and a dry, cement-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1034\" data-end=\"1142\"\u003e\n\u003cp data-start=\"1036\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1036\" data-end=\"1065\"\u003eRed Nakumatt Ball (Hari):\u003c\/strong\u003e Medium crunch with iron-rich, earthy warmth and dusty, baked clay flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1143\" data-end=\"1233\"\u003e\n\u003cp data-start=\"1145\" data-end=\"1233\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1168\"\u003eChikki (Rose Clay):\u003c\/strong\u003e Crunchy, crumbly texture with a sweet roasted, nutty-earthy smoke undertones of dryfruit, blackhall and magmitti.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1234\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1236\" data-end=\"1346\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1266\"\u003eMultani Balls (Rose Clay):\u003c\/strong\u003e Crisp, dense bite with classic Multani soil aroma and slightly chalky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1453\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1349\" data-end=\"1378\"\u003eRed Nak Ball (Rose Clay):\u003c\/strong\u003e Firm and granular with mineral-rich red clay taste and subtlemetallic earth tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1454\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1456\" data-end=\"1566\"\u003e\u003cstrong data-start=\"1456\" data-end=\"1486\"\u003eCrystal Moons (Rose Clay):\u003c\/strong\u003e Smooth, brittle texture with earth flavours andm ade from crystal moon clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1567\" data-end=\"1650\"\u003e\n\u003cp data-start=\"1569\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1594\"\u003eNakumatt Ball (Hari):\u003c\/strong\u003e Crisp and smooth, earthy with a subtle petrichor note, made from mixed nakumatts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1651\" data-end=\"1765\"\u003e\n\u003cp data-start=\"1653\" data-end=\"1765\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1686\"\u003eNakumatt Cracker Ball (Hari):\u003c\/strong\u003e Crunchy, brittle texture with dusty, baked clay and slight smoky cementish flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1251\" data-end=\"1254\"\u003e\n\u003ch3 data-start=\"1256\" data-end=\"1266\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1267\" data-end=\"1318\"\u003eBalls and shaped pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003ch3 data-start=\"1320\" data-end=\"1332\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1333\" data-end=\"1420\"\u003eSelectable weight options available\u003cbr data-start=\"1368\" data-end=\"1371\"\u003eFull 1kg option includes all items listed above\u003c\/p\u003e\n\u003ch3 data-start=\"1422\" data-end=\"1433\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1434\" data-end=\"1506\"\u003ePrimarily round balls with select shaped pieces (moons and core forms)\u003c\/p\u003e\n\u003ch3 data-start=\"1508\" data-end=\"1520\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1521\" data-end=\"1606\"\u003eCharcoal black, slate grey, iron-rich red, terracotta red, soft pink, mineral beige\u003c\/p\u003e\n\u003ch3 data-start=\"1608\" data-end=\"1621\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1622\" data-end=\"1695\"\u003eFirm, dense, crisp, compact with some crumbly, layered crunch varieties\u003c\/p\u003e\n\u003ch3 data-start=\"1697\" data-end=\"1716\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1717\" data-end=\"1764\"\u003e2-4 – bold snap with varied textural contrast\u003c\/p\u003e\n\u003ch3 data-start=\"1766\" data-end=\"1785\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1786\" data-end=\"1901\"\u003eSmoky charcoal, charred undertones, petrol hints, iron-rich red earth, mineral dust, petrichor, baked clay warmth\u003c\/p\u003e\n\u003ch3 data-start=\"1903\" data-end=\"1920\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1921\" data-end=\"2022\"\u003eVarious natural Indian clays including Black Nakumatt, Red Nakumatt, Multani and slate-based blends\u003c\/p\u003e\n\u003ch3 data-start=\"2024\" data-end=\"2047\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"2048\" data-end=\"2055\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"2057\" data-end=\"2070\"\u003eVendors\u003c\/h3\u003e\n\u003cp data-start=\"2071\" data-end=\"2091\"\u003eHari and Rose Clay\u003c\/p\u003e\n\u003ch3 data-start=\"2093\" data-end=\"2123\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"2124\" data-end=\"2334\"\u003eA broad representation of Indian clay traditions, including roasted black clays, iron-rich Nakumatt varieties, Multani clay forms and slate-infused regional blends rooted in long-standing geophagic practices.\u003c\/p\u003e\n\u003ch3 data-start=\"2341\" data-end=\"2354\"\u003eStorage\u003c\/h3\u003e\n\u003cp data-start=\"2356\" data-end=\"2636\"\u003eYour haul comes in a forever plastic box with compartments — a durable, reusable container designed to keep your clays fresh and organised. Use it to safely store your current collection and future hauls, ensuring every piece stays crisp, clean, and ready for your next craving.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1kg","offer_id":53384658157895,"sku":"0705150069","price":34.95,"currency_code":"GBP","in_stock":false},{"title":"260g","offer_id":51940906303815,"sku":"0705150067","price":14.95,"currency_code":"GBP","in_stock":false},{"title":"300g","offer_id":51940906336583,"sku":"0705150068","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_01d81222-10e1-4ad4-95c2-d5e1a14e0e12.png?v=1775479786"},{"product_id":"dark-sky-110g","title":"Dark Sky Cookies - Edible clay treats for Pica","description":"\u003cp data-start=\"44\" data-end=\"368\"\u003eDark Sky is a moody, midnight treat—deep blue-black clay cookies shaped like 3D rhombuses and packed with rich, smoky flavour. Crafted from a smooth blend of Dryfruit Powder and Black Candy Powder, each piece delivers a grounding, earthy crunch that feels like biting into the scent of rain-soaked soil under a starry night. \u003cmeta charset=\"utf-8\"\u003eNot the brother of Smoky Barfi—more like its moody cousin.\u003c\/p\u003e\n\u003cp data-start=\"370\" data-end=\"677\"\u003eWith a sleek, chalky exterior and firm snap, these cookies crumble satisfyingly into smoky, dust-soft textures that melt smoothly in the mouth. The taste leans into deep petrichor, smeared charcoal, and the earthy coolness of wet soil after rain—perfect for those who crave a darker, more mysterious crunch.\u003c\/p\u003e\n\u003cp data-start=\"679\" data-end=\"819\"\u003eEach pack includes three rhombus-shaped cookies, ideal for stash rituals, crunch videos, or when you're craving something bold and brooding.\u003c\/p\u003e\n\u003chr data-start=\"821\" data-end=\"824\"\u003e\n\u003cp data-start=\"826\" data-end=\"883\"\u003e\u003cstrong data-start=\"826\" data-end=\"835\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"835\" data-end=\"838\"\u003eEach piece approx. 2–4 cm, 3 cookies per pack\u003c\/p\u003e\n\u003cp data-start=\"885\" data-end=\"903\"\u003e\u003cstrong data-start=\"885\" data-end=\"896\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"896\" data-end=\"899\"\u003eApprox. 110g\u003c\/p\u003e\n\u003cp data-start=\"905\" data-end=\"943\"\u003e\u003cstrong data-start=\"905\" data-end=\"915\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"915\" data-end=\"918\"\u003e3D Rhombus-shaped cookies\u003c\/p\u003e\n\u003cp data-start=\"945\" data-end=\"982\"\u003e\u003cstrong data-start=\"945\" data-end=\"956\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"956\" data-end=\"959\"\u003eDeep dark-blue to black\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1047\"\u003e\u003cstrong data-start=\"984\" data-end=\"996\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"996\" data-end=\"999\"\u003eFirm with a slight chalkiness and smooth crumble\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1117\"\u003e\u003cstrong data-start=\"1049\" data-end=\"1067\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1067\" data-end=\"1070\"\u003e3 – Clean, firm bite with soft interior crumble\u003c\/p\u003e\n\u003cp data-start=\"1119\" data-end=\"1226\"\u003e\u003cstrong data-start=\"1119\" data-end=\"1137\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1137\" data-end=\"1140\"\u003eSmoky earth, petrichor, charcoal tones, with subtle sweetness and a dark, dusty finish\u003c\/p\u003e\n\u003cp data-start=\"1228\" data-end=\"1304\"\u003e\u003cstrong data-start=\"1228\" data-end=\"1244\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1244\" data-end=\"1247\"\u003eDryfruit Powder, Black Candy Powder (natural clay blends)\u003c\/p\u003e\n\u003cp data-start=\"1306\" data-end=\"1336\"\u003e\u003cstrong data-start=\"1306\" data-end=\"1328\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1328\" data-end=\"1331\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1338\" data-end=\"1637\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1338\" data-end=\"1367\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1367\" data-end=\"1370\"\u003eThis blend takes inspiration from classic Indian roasted clay rituals, using fine powders to create a modern, moody shape that nods to tradition while delivering deep flavour and texture. A must-have for collectors who love visual intrigue and intense earthy flavour.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51942684885319,"sku":"0405060264","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0ce09a98-ddf1-4ec6-8d94-ae71328ce863.png?v=1767583262"},{"product_id":"all-nakumatt-sampler-box-420g-stash-box-included","title":"All Nakumatt Sampler - Stash Box included - Bold Indian Clay \u0026 Treat Assortment","description":"\u003ch3 data-end=\"106\" data-start=\"88\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-end=\"439\" data-start=\"108\"\u003e\u003cstrong data-end=\"120\" data-start=\"108\"\u003eTexture:\u003c\/strong\u003e Ever-changing – from smooth, dense chunks to crumbly, gritty, and occasional crystalline surprises\u003cbr data-end=\"222\" data-start=\"219\"\u003e\u003cstrong data-end=\"240\" data-start=\"222\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – a mix of soft snaps, medium crunch, and firmer bites\u003cbr data-end=\"302\" data-start=\"299\"\u003e\u003cstrong data-end=\"314\" data-start=\"302\"\u003eFlavour:\u003c\/strong\u003e Bold, earthy, mineral-rich with smoky and cementy undertones\u003cbr data-end=\"378\" data-start=\"375\"\u003e\u003cstrong data-end=\"389\" data-start=\"378\"\u003eOrigin:\u003c\/strong\u003e India\u003cbr data-end=\"398\" data-start=\"395\"\u003e\u003cstrong data-end=\"407\" data-start=\"398\"\u003eType:\u003c\/strong\u003e Mixed clay \u0026amp; treat assortment\u003c\/p\u003e\n\u003chr data-end=\"444\" data-start=\"441\"\u003e\n\u003ch3 data-end=\"465\" data-start=\"446\" data-section-id=\"1f0mere\"\u003eWhat’s Inside\u003c\/h3\u003e\n\u003cp data-end=\"724\" data-start=\"467\"\u003eA completely randomised selection of Nakumatt raw clays and treats, featuring a rotating mix of forms such as chunks, sticks, coins, shards, and occasional specialty pieces. No two boxes are ever the same—each one is a unique grab from our Nakumatt range.\u003c\/p\u003e\n\u003chr data-end=\"729\" data-start=\"726\"\u003e\n\u003ch3 data-end=\"751\" data-start=\"731\" data-section-id=\"70zt35\"\u003eThe Experience\u003c\/h3\u003e\n\u003cp data-end=\"1005\" data-start=\"753\"\u003eThis is Nakumatt in its most unpredictable form. Expect a proper sensory assortment where each piece brings something different to the table—some clean and dense, others crumbly with grit, and the occasional piece that leans smoky or sharply mineral.\u003c\/p\u003e\n\u003cp data-end=\"1220\" data-start=\"1007\"\u003eFlavour-wise, you’ll move through deep cementy greys, iron-rich reds, and darker roasted notes, all within one box. It’s less of a curated lineup and more of a “what did I just discover?” moment with every grab.\u003c\/p\u003e\n\u003cp data-end=\"1351\" data-start=\"1222\"\u003ePerfect if you enjoy variety, like a bit of surprise, or want to explore Nakumatt without sticking to just one texture or form.\u003c\/p\u003e\n\u003chr data-end=\"1356\" data-start=\"1353\"\u003e\n\u003ch3 data-end=\"1379\" data-start=\"1358\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cp data-end=\"1838\" data-start=\"1381\"\u003e\u003cstrong data-end=\"1390\" data-start=\"1381\"\u003eSize:\u003c\/strong\u003e Assorted mixed pieces (no uniform shape or sizing)\u003cbr data-end=\"1444\" data-start=\"1441\"\u003e\u003cstrong data-end=\"1455\" data-start=\"1444\"\u003eWeight:\u003c\/strong\u003e Approx. 500g\u003cbr data-end=\"1471\" data-start=\"1468\"\u003e\u003cstrong data-end=\"1481\" data-start=\"1471\"\u003eShape:\u003c\/strong\u003e Random – chunks, sticks, coins, shards, and irregular forms\u003cbr data-end=\"1544\" data-start=\"1541\"\u003e\u003cstrong data-end=\"1555\" data-start=\"1544\"\u003eColour:\u003c\/strong\u003e Varied – greys, reds, blacks, and natural tones\u003cbr data-end=\"1606\" data-start=\"1603\"\u003e\u003cstrong data-end=\"1618\" data-start=\"1606\"\u003eTexture:\u003c\/strong\u003e Mixed – smooth, dense, crumbly, gritty, and occasional crystalline\u003cbr data-end=\"1688\" data-start=\"1685\"\u003e\u003cstrong data-end=\"1706\" data-start=\"1688\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – varies across pieces\u003cbr data-end=\"1736\" data-start=\"1733\"\u003e\u003cstrong data-end=\"1754\" data-start=\"1736\"\u003eTaste Profile:\u003c\/strong\u003e Earthy and mineral-forward with cementy depth, iron notes, and subtle smoky tones\u003c\/p\u003e\n\u003chr data-end=\"1843\" data-start=\"1840\"\u003e\n\u003ch3 data-end=\"1862\" data-start=\"1845\" data-section-id=\"1qc001c\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-end=\"1915\" data-start=\"1864\"\u003e100% natural Nakumatt clays and clay-based treats\u003c\/p\u003e\n\u003chr data-end=\"1920\" data-start=\"1917\"\u003e\n\u003ch3 data-end=\"1945\" data-start=\"1922\" data-section-id=\"bxzq9f\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-end=\"1954\" data-start=\"1947\"\u003eIndia\u003c\/p\u003e\n\u003chr data-end=\"1959\" data-start=\"1956\"\u003e\n\u003ch3 data-end=\"1991\" data-start=\"1961\" data-section-id=\"138o7fx\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-end=\"2240\" data-start=\"1993\"\u003eNakumatt clays are rooted in Indian earth traditions, known for their distinctive mineral profiles and varied textures. This mix reflects that diversity in its most natural, unfiltered form—less polished, more exploratory, and full of character.\u003c\/p\u003e\n\u003chr data-end=\"2245\" data-start=\"2242\"\u003e\n\u003ch3 data-end=\"2263\" data-start=\"2247\" data-section-id=\"1ajl8cl\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2648\" data-start=\"2265\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003cp data-end=\"21\" data-start=\"0\"\u003e \u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51951360999751,"sku":"100002","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_35984208-faae-4d30-8de3-4e538393279d.png?v=1752860511"},{"product_id":"mystery-mix-up-150g","title":"Mystery Mix Ups by Colour - Clay for Pica\/ Geophagia - (Sells out every time, grab them while you can!)","description":"\u003cp\u003eLove a surprise? The Mystery Mix Up is your crunchy lucky dip in a box. Every bundle is hand-packed from the full Earthy Crunch UK collection, meaning no two are ever the same. It's the perfect way to sample different textures, colours and flavour profiles while enjoying the excitement of not knowing exactly what's inside.\u003c\/p\u003e\n\u003cp\u003eThe photos give you an idea of the kinds of treats you might receive, but every box is unique. Rather than focusing on specific products, each mix is organised by colour family, letting you explore the distinctive characteristics each one brings. Think creamy whites, smoky blacks, earthy oranges or rich reds, all packed into one satisfying surprise.\u003c\/p\u003e\n\u003ch2\u003eChoose your size\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKraft box (50g\/75g\/100g)\u003c\/strong\u003e\u003cbr\u003ePerfect if you're trying a Mystery Mix Up for the first time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKraft box (175g)\u003c\/strong\u003e\u003cbr\u003eA generous mid-sized selection with even more variety.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlastic \"Forever\" reusable box (250g)\u003c\/strong\u003e\u003cbr\u003eIdeal for serious stashers who like to store and savour their favourites.\u003c\/p\u003e\n\u003cp\u003eEvery Mystery Mix Up includes a wooden spoon for the ultimate unboxing experience.\u003c\/p\u003e\n\u003ch2\u003eChoose your colour theme\u003c\/h2\u003e\n\u003cp\u003eEach Mystery Mix Up is themed around a single colour family. While the contents constantly change, here's the sort of selection you might receive.\u003c\/p\u003e\n\u003ch3\u003eReds \u0026amp; browns\u003c\/h3\u003e\n\u003cp\u003eA mix of Red Nakumatts, Red Clay Biscuits, chewy treats, Red Mix Hex pieces and Red Nakumatt Cracker Balls, often dusted with Red Khadi and Nakumatt powder.\u003c\/p\u003e\n\u003ch3\u003eOranges\u003c\/h3\u003e\n\u003cp\u003eIndian Terracottas, Mexican Terracotta, Queen Terracotta, OG Tan, orange clay chunks, crunchy clay pot crumbs and earthy powders featuring warm orange and peach tones.\u003c\/p\u003e\n\u003ch3\u003eGreys\u003c\/h3\u003e\n\u003cp\u003eCementy clays, mixed Nakumatts, Grey Mix Hex pieces, surprise treats and crunchy balls finished with mixed Nakumatt powder.\u003c\/p\u003e\n\u003ch3\u003eBlacks\u003c\/h3\u003e\n\u003cp\u003eSmoky Sticks, Barbecue Balls, Black Cracker Cookies, Black Candy Pucks, Smoked Nakumatts, Dryfruit shards and black candy powder for an extra smoky kick.\u003c\/p\u003e\n\u003ch3\u003eWhites\u003c\/h3\u003e\n\u003cp\u003eClassic chalks, chalk balls, Choco Chip Cookies and Dusty Pops, all finished with soft White Khadi powder.\u003c\/p\u003e\n\u003ch3\u003ePinks\u003c\/h3\u003e\n\u003cp\u003eA colourful assortment that may include Pink Ladoos, Pink Nakumatts, Rose Clay, Pink Slate Triangles and matching powders.\u003c\/p\u003e\n\u003ch2\u003eTexture \u0026amp; flavour\u003c\/h2\u003e\n\u003cp\u003eEvery box contains a mixture of textures, from crumbly and crunchy to powdery and smooth.\u003c\/p\u003e\n\u003cp\u003eExpect earthy flavour notes ranging from damp basement and fresh soil after rain to smoky petrol, mineral-rich cement and everything in between. Each colour family has its own unique personality, making every Mystery Mix Up a different sensory experience.\u003c\/p\u003e\n\u003ch2\u003eWhy are they discounted?\u003c\/h2\u003e\n\u003cp\u003eMystery Mix Ups are available at \u003cstrong\u003eover 40% off\u003c\/strong\u003e because they're made using fresh leftover pieces, broken treats, crumbs and powders from our regular stock.\u003c\/p\u003e\n\u003cp\u003eThese are not old stock. Everything included is fresh and comes from current batches. The lower price simply reflects the fact that you'll receive broken, smaller pieces, lots of crumbs and powders rather than full-sized products.\u003c\/p\u003e\n\u003cp\u003eIf you'd prefer to experience our products exactly as they were originally made, we recommend purchasing individual items from the main catalogue instead.\u003c\/p\u003e\n\u003ch2\u003eImportant information\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eEvery Mystery Mix Up is completely unique. No two boxes will ever be identical. and I will not be able to tell you the contents of your pot. It's in the title, a sheer Mystery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePhotos are examples only and are intended to show the overall style and colour profile rather than exact contents.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe 175g kraft box opens from either end. Please open carefully to avoid your crunchy surprise escaping before you've had a chance to enjoy it.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDisclaimer\u003c\/h3\u003e\n\u003cp\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Reds\/Browns \/ Kraft Tub (50g)","offer_id":53388365693255,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Tub (75g)","offer_id":53388365660487,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Tub (100g)","offer_id":52632255889735,"sku":"0708150052","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ Kraft Box (175g)","offer_id":52632197366087,"sku":"0708150053","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390545735,"sku":"0708150054","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (50g)","offer_id":53388365758791,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Oranges \/ Kraft Tub (75g)","offer_id":53388365726023,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Oranges \/ Kraft Tub (100g)","offer_id":52632255922503,"sku":"0708150049","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Box (175g)","offer_id":52632197398855,"sku":"0708150050","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Oranges \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390578503,"sku":"0708150051","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (50g)","offer_id":53388365824327,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Tub (75g)","offer_id":53388365791559,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Tub (100g)","offer_id":52632255955271,"sku":"0705150040","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Box (175g)","offer_id":52632197431623,"sku":"0705150041","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390611271,"sku":"0708150042","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (50g)","offer_id":53388365889863,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Whites \/ Kraft Tub (75g)","offer_id":53388365857095,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Whites \/ Kraft Tub (100g)","offer_id":52632255988039,"sku":"0705150037","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Whites \/ Kraft Box (175g)","offer_id":52632197464391,"sku":"0705150038","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390644039,"sku":"0705150039","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Greys \/ Kraft Tub (50g)","offer_id":53388365955399,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (75g)","offer_id":53388365922631,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (100g)","offer_id":52632256020807,"sku":"0708150043","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Box (175g)","offer_id":52632197497159,"sku":"0708150044","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390676807,"sku":"0708150045","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (50g)","offer_id":53388366020935,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Tub (75g)","offer_id":53388365988167,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Tub (100g)","offer_id":52635275428167,"sku":"0708150046","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Box (175g)","offer_id":52635275395399,"sku":"0708150047","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52635275362631,"sku":"0708150048","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b6ed1146-6c95-436f-9a30-09a0ee5cc4e0.png?v=1761672560"},{"product_id":"dark-smoky-sticks-edible-clay-treats-for-pica","title":"Rose Clay's Dark Smoky Sticks  - Deep Smoky Indian Clay treats","description":"\u003ch3 data-end=\"90\" data-start=\"68\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"463\" data-start=\"91\"\u003eDark Smoky Sticks are the bolder, more intense sibling of the original Smoky Sticks, crafted for a deeper, darker, and more aromatic smoky clay experience. They are made from a distinctive blend of Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, and Non-Roasted Nakumatt clays, resulting in a richer mineral base and a significantly more pronounced smoky edge.\u003c\/p\u003e\n\u003cp data-end=\"805\" data-start=\"465\"\u003eThe inclusion of Matapulgite and Coconut Smokey clays gives these sticks their darker grey appearance and amplifies their incense-like aroma, creating a more complex and immersive profile. Each stick measures approximately 4–6 cm and delivers a firm, structured crunch with a fine, powdery crumble that breaks away cleanly without sticking.\u003c\/p\u003e\n\u003cp data-end=\"1100\" data-start=\"807\"\u003eThis is a deeper evolution of the Smoky Sticks profile, leaning further into basement-earth tones, mineral richness, and smoky incense intensity. The overall experience is darker, more aromatic, and more layered, designed for those who enjoy stronger roasted and mineral-forward clay profiles.\u003c\/p\u003e\n\u003cblockquote data-end=\"1382\" data-start=\"1102\"\u003e\n\u003cp data-end=\"1382\" data-start=\"1104\"\u003e“Dark Smokey Sticks (Rose Clay batch) – Texture is top tier, it’s really good. Smaller in size compared to Lavi. Different to Lavi’s flavour but they’re still good. Similar in taste (cousins, not sisters). Texture is almost powdery crunch without sticky.” – Pica\/ASMR Princess\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr data-end=\"1387\" data-start=\"1384\"\u003e\n\u003ch3 data-end=\"1411\" data-start=\"1389\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1574\" data-start=\"1412\"\u003eFirm, crisp structure with a controlled break.\u003cbr data-end=\"1461\" data-start=\"1458\"\u003eFine, powdery crumbs that do not stick or clump.\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eCrunch level: medium (3\/5), with a light, airy crumble finish.\u003c\/p\u003e\n\u003chr data-end=\"1579\" data-start=\"1576\"\u003e\n\u003ch3 data-end=\"1600\" data-start=\"1581\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1786\" data-start=\"1601\"\u003eDeep smoky incense with intensified roasted clay notes.\u003cbr data-end=\"1659\" data-start=\"1656\"\u003eEarthy basement tones with mineral-rich cement undertones.\u003cbr data-end=\"1720\" data-start=\"1717\"\u003eSubtle petrichor layered beneath a stronger, darker smoky profile.\u003c\/p\u003e\n\u003chr data-end=\"1791\" data-start=\"1788\"\u003e\n\u003ch3 data-end=\"1814\" data-start=\"1793\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"2237\" data-start=\"1815\"\u003eA more concentrated and atmospheric version of the Smoky Sticks profile, Dark Smoky Sticks focus on depth, aroma, and mineral intensity. The blend of specialised clays enhances the incense-like character, while maintaining a structured bite that releases flavour in steady, layered waves. The experience feels darker and more immersive, with a stronger emphasis on roasted and mineral notes compared to lighter variations.\u003c\/p\u003e\n\u003chr data-end=\"2242\" data-start=\"2239\"\u003e\n\u003ch3 data-end=\"2262\" data-start=\"2244\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2507\" data-start=\"2263\"\u003e\n\u003cli data-end=\"2314\" data-start=\"2263\" data-section-id=\"od7yvs\"\u003eIntensified smoky, incense-forward clay profile\u003c\/li\u003e\n\u003cli data-end=\"2369\" data-start=\"2315\" data-section-id=\"gllgby\"\u003eDarker grey appearance from specialised clay blend\u003c\/li\u003e\n\u003cli data-end=\"2406\" data-start=\"2370\" data-section-id=\"1scirh\"\u003eFine, non-sticky powdery crumble\u003c\/li\u003e\n\u003cli data-end=\"2455\" data-start=\"2407\" data-section-id=\"160iqaz\"\u003eStrong mineral and basement-earth undertones\u003c\/li\u003e\n\u003cli data-end=\"2507\" data-start=\"2456\" data-section-id=\"1bmp0wc\"\u003eA deeper evolution of the original Smoky Sticks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2512\" data-start=\"2509\"\u003e\n\u003ch3 data-end=\"2535\" data-start=\"2514\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"3405\" data-start=\"2536\"\u003e\n\u003cli data-end=\"2577\" data-start=\"2536\" data-section-id=\"9ni9aw\"\u003e\n\u003cstrong data-end=\"2547\" data-start=\"2538\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-end=\"2599\" data-start=\"2578\" data-section-id=\"rk5ywx\"\u003e\n\u003cstrong data-end=\"2591\" data-start=\"2580\"\u003eWeight:\u003c\/strong\u003e 150 g\u003c\/li\u003e\n\u003cli data-end=\"2644\" data-start=\"2600\" data-section-id=\"dqbsx8\"\u003e\n\u003cstrong data-end=\"2612\" data-start=\"2602\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round)\u003c\/li\u003e\n\u003cli data-end=\"2692\" data-start=\"2645\" data-section-id=\"1kzbf7p\"\u003e\n\u003cstrong data-end=\"2658\" data-start=\"2647\"\u003eColour:\u003c\/strong\u003e dark grey with smoky undertones\u003c\/li\u003e\n\u003cli data-end=\"2765\" data-start=\"2693\" data-section-id=\"zs4gch\"\u003e\n\u003cstrong data-end=\"2707\" data-start=\"2695\"\u003eTexture:\u003c\/strong\u003e firm, crisp, with soft powdery crumbs that do not stick\u003c\/li\u003e\n\u003cli data-end=\"2806\" data-start=\"2766\" data-section-id=\"1et7e1u\"\u003e\n\u003cstrong data-end=\"2786\" data-start=\"2768\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-end=\"2905\" data-start=\"2807\" data-section-id=\"130ey82\"\u003e\n\u003cstrong data-end=\"2827\" data-start=\"2809\"\u003eTaste profile:\u003c\/strong\u003e dark smoky incense, earthy basement notes, mineral cement, subtle petrichor\u003c\/li\u003e\n\u003cli data-end=\"3007\" data-start=\"2906\" data-section-id=\"1uuwibz\"\u003e\n\u003cstrong data-end=\"2924\" data-start=\"2908\"\u003eIngredients:\u003c\/strong\u003e Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, Non-Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"3040\" data-start=\"3008\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"3032\" data-start=\"3010\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"3066\" data-start=\"3041\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"3054\" data-start=\"3043\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"3405\" data-start=\"3067\" data-section-id=\"16czip\"\u003e\n\u003cstrong data-end=\"3098\" data-start=\"3069\"\u003eTraditional clay origins:\u003c\/strong\u003e Dark Smoky Sticks build on Indian roasted clay traditions, incorporating specialised clays such as Matapulgite and Coconut Smokey to intensify incense-like smokiness while preserving the mineral depth of Nakumatt-based blends, offering a darker, more aromatic evolution of classic smoky geophagy profiles\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53108730233159,"sku":"04050901212","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":53108730200391,"sku":"04050901211","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53721247318343,"sku":"04050901213","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_adf70439-efc3-4d90-9d1e-710e5afefee5.png?v=1758991975"},{"product_id":"smoky-overload","title":"Smoky Overload - Smoky Indian Clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"38\" data-end=\"60\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"61\" data-end=\"375\"\u003eSmoky Overload is a decadent two-layered clay creation crafted for enthusiasts who crave deep smoky character and classic earthy clay flavours. Each square combines a lighter smoky layer with a richer dark smoky base, creating a complex flavour journey that balances gentle smokiness with deeper mineral intensity.\u003c\/p\u003e\n\u003cp data-start=\"377\" data-end=\"710\"\u003eThe lighter layer blends Half Roasted Nakumatt, Fully Roasted Nakumatt, Smoked Nakumatt, and Red Nakumatt, delivering subtle smoky notes with a clean grey clay profile. Beneath it sits the darker layer, made from Matapulgite, Smoked Nakumatt, Coconut Smokey, and Red Nakumatt, adding depth, richness, and a stronger earthy character.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"999\"\u003eThe result is a layered clay experience where each bite reveals both light smoky tones and darker mineral notes. With its smooth finish and crumbly structure, Smoky Overload offers a rich, satisfying indulgence for seasoned clay enthusiasts who appreciate roasted and smoked clay blends.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"1001\" data-end=\"1023\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"1024\" data-end=\"1330\"\u003eSmoky Overload has a soft yet firm structure created from compressed clay dust. The bite produces a dull, crumbly crunch that breaks down into very fine crumbs. The texture remains smooth, dry, and non-sticky throughout, with no grit and a light, dusty crumble that enhances the overall sensory experience.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1332\" data-end=\"1351\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1352\" data-end=\"1705\"\u003eThe flavour is strongly mineral and cement-like, typical of grey Nakumatt clay. Dry, earthy notes dominate the palate, complemented by subtle smokiness from the roasted and smoked clay blend. Hints of basement-like mineral depth and gentle earthy undertones round out the experience, creating a layered smoky profile that lingers softly after each bite.\u003c\/p\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1707\" data-end=\"1728\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1729\" data-end=\"2026\"\u003eEach brownie-style square delivers a balanced contrast between the lighter smoky layer and the darker, more intense base. The crumbly texture and layered clay composition create a slow, evolving flavour experience that rewards those who enjoy traditional roasted clay blends with smoky complexity.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"2028\" data-end=\"2044\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"2045\" data-end=\"2327\"\u003e\n\u003cli data-section-id=\"1g86pev\" data-start=\"2045\" data-end=\"2101\"\u003e\n\u003cp data-start=\"2047\" data-end=\"2101\"\u003eTwo-layer clay blend with contrasting smoky profiles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p04mla\" data-start=\"2102\" data-end=\"2161\"\u003e\n\u003cp data-start=\"2104\" data-end=\"2161\"\u003eCrafted from multiple roasted and smoked Nakumatt clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"u2j839\" data-start=\"2162\" data-end=\"2208\"\u003e\n\u003cp data-start=\"2164\" data-end=\"2208\"\u003eSmooth, crumbly texture with gentle crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"67mmn1\" data-start=\"2209\" data-end=\"2259\"\u003e\n\u003cp data-start=\"2211\" data-end=\"2259\"\u003eCement-like grey clay flavour with smoky depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12ciiqy\" data-start=\"2260\" data-end=\"2327\"\u003e\n\u003cp data-start=\"2262\" data-end=\"2327\"\u003eIdeal for experienced clay enthusiasts seeking layered flavours\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"2329\" data-end=\"2348\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2349\" data-end=\"3263\"\u003e\n\u003cli data-section-id=\"qgjgsu\" data-start=\"2349\" data-end=\"2392\"\u003e\n\u003cp data-start=\"2351\" data-end=\"2392\"\u003e\u003cstrong data-start=\"2351\" data-end=\"2360\"\u003eSize:\u003c\/strong\u003e Approximately 4 cm per square\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bt613z\" data-start=\"2393\" data-end=\"2429\"\u003e\n\u003cp data-start=\"2395\" data-end=\"2429\"\u003e\u003cstrong data-start=\"2395\" data-end=\"2405\"\u003eShape:\u003c\/strong\u003e Brownie-style squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"2430\" data-end=\"2456\"\u003e\n\u003cp data-start=\"2432\" data-end=\"2456\"\u003e\u003cstrong data-start=\"2432\" data-end=\"2443\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1elakid\" data-start=\"2457\" data-end=\"2563\"\u003e\n\u003cp data-start=\"2459\" data-end=\"2563\"\u003e\u003cstrong data-start=\"2459\" data-end=\"2471\"\u003eTexture:\u003c\/strong\u003e Soft compressed clay dust with dull crumbly crunch; very fine, non-sticky crumbs; no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9gyx0s\" data-start=\"2564\" data-end=\"2631\"\u003e\n\u003cp data-start=\"2566\" data-end=\"2631\"\u003e\u003cstrong data-start=\"2566\" data-end=\"2584\"\u003eCrunch factor:\u003c\/strong\u003e 3 – gentle, medium crunch with smooth finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"osf4sw\" data-start=\"2632\" data-end=\"2727\"\u003e\n\u003cp data-start=\"2634\" data-end=\"2727\"\u003e\u003cstrong data-start=\"2634\" data-end=\"2652\"\u003eTaste profile:\u003c\/strong\u003e Cement-like, dry and crumbly with smoky, mineral and basement undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1r190mv\" data-start=\"2728\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2730\" data-end=\"2748\"\u003e\u003cstrong data-start=\"2730\" data-end=\"2746\"\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2751\" data-end=\"2935\"\u003e\n\u003cli data-section-id=\"1qzxue7\" data-start=\"2751\" data-end=\"2848\"\u003e\n\u003cp data-start=\"2753\" data-end=\"2848\"\u003e\u003cstrong data-start=\"2753\" data-end=\"2769\"\u003eSmoky layer:\u003c\/strong\u003e Half Roasted Nakumatt, Fully Roasted Nakumatt, Smoked Nakumatt, Red Nakumatt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"r96ewc\" data-start=\"2851\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2853\" data-end=\"2935\"\u003e\u003cstrong data-start=\"2853\" data-end=\"2874\"\u003eDark smoky layer:\u003c\/strong\u003e Matapulgite, Smoked Nakumatt, Coconut Smokey, Red Nakumatt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2936\" data-end=\"2968\"\u003e\n\u003cp data-start=\"2938\" data-end=\"2968\"\u003e\u003cstrong data-start=\"2938\" data-end=\"2960\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jhjswb\" data-start=\"2969\" data-end=\"3022\"\u003e\n\u003cp data-start=\"2971\" data-end=\"3022\"\u003e\u003cstrong data-start=\"2971\" data-end=\"2982\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"doqaii\" data-start=\"3023\" data-end=\"3263\"\u003e\n\u003cp data-start=\"3025\" data-end=\"3263\"\u003e\u003cstrong data-start=\"3025\" data-end=\"3054\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian roasted and smoked clay preparation methods, where different Nakumatt clays are blended and layered to create depth of flavour and varied textures prized in geophagy traditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"4062\" data-end=\"4065\"\u003e\n\u003cp data-start=\"4067\" data-end=\"4428\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003e\u003cstrong data-start=\"4067\" data-end=\"4082\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 Piece (95g)","offer_id":53298518556999,"sku":"0405090170","price":5.69,"currency_code":"GBP","in_stock":true},{"title":"2 Pieces (200g)","offer_id":53298518589767,"sku":"04050901702","price":11.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_df7c0364-b23b-49de-b230-46f12e001e74.png?v=1759077432"},{"product_id":"blackurrants-treats-edible-clay-treats-for-pica","title":"Blackurrants Treats - Smoky Indian clay treats","description":"\u003cp data-start=\"74\" data-end=\"424\"\u003eBlackcurrants are rich, smoke-forward clay treats made with a bold blend of Dryfruit, Black Hall, and Magmitti smoky clays. Available in two sizes — bite-sized broken pieces or full 5 cm cookies — these dark delights are a favourite amongst Rose Clay customers, celebrated for their deep roasted flavours and smooth texture.\u003c\/p\u003e\n\u003cp data-start=\"426\" data-end=\"916\"\u003eEach piece is soft, crumbly, and sunbaked with a powdery finish that melts into a gentle chew. Crumbs are included for that extra crunch, and occasional harder granulates add variety without grit or stickiness. The flavour profile is strikingly smoky with petrol-like notes from Dryfruit clay, roasted undertones, and the signature dusty smoothness of Magmitti. When wet, they release an aroma reminiscent of rain hitting hot cement — a sensory burst for serious clay lovers.\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"1035\"\u003eIf you’re a fan of Black Candy or Black Candy Crackers, these Blackcurrants will quickly become your new favourite.\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1133\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1046\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1046\" data-end=\"1049\"\u003eTwo sizes available — broken bite-sized pieces or full cookies (approx. 5 cm each)\u003c\/p\u003e\n\u003cp data-start=\"1135\" data-end=\"1186\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1146\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003eOptions: 100 g broken or 2x cookies (approx 65-75g)\u003c\/p\u003e\n\u003cp data-start=\"1188\" data-end=\"1231\"\u003e\u003cstrong data-start=\"1188\" data-end=\"1198\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1198\" data-end=\"1201\"\u003eVaries (mostly heart-shaped)\u003c\/p\u003e\n\u003cp data-start=\"1233\" data-end=\"1259\"\u003e\u003cstrong data-start=\"1233\" data-end=\"1244\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1244\" data-end=\"1247\"\u003eDeep black\u003c\/p\u003e\n\u003cp data-start=\"1261\" data-end=\"1418\"\u003e\u003cstrong data-start=\"1261\" data-end=\"1273\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1273\" data-end=\"1276\"\u003eSoft, dry, crumbly, sunbaked; smooth powdery finish with occasional harder granulates; includes crumbs for extra crunch; non-sticky, no grit\u003c\/p\u003e\n\u003cp data-start=\"1420\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1420\" data-end=\"1438\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1438\" data-end=\"1441\"\u003e3 – Medium crunch with soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1486\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1486\" data-end=\"1504\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1504\" data-end=\"1507\"\u003eStrong smoky and roasted tones; cementy, dusty, and mineral-rich; petrol\/gasoline notes from Dryfruit clay; aroma of rain on hot cement when wet; smooth, non-sticky finish\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1758\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1698\" data-end=\"1701\"\u003eBlend of Dryfruit, Black Hall, and Magmitti smoky clays\u003c\/p\u003e\n\u003cp data-start=\"1760\" data-end=\"1792\"\u003e\u003cstrong data-start=\"1760\" data-end=\"1782\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1782\" data-end=\"1785\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1794\" data-end=\"1819\"\u003e\u003cstrong data-start=\"1794\" data-end=\"1805\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1805\" data-end=\"1808\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1821\" data-end=\"2119\"\u003e\u003cstrong data-start=\"1821\" data-end=\"1850\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1850\" data-end=\"1853\"\u003eCrafted from renowned Indian smoky clays, Blackcurrants are a modern twist on classic roasted blends. Their distinctive flavour layers and crumbly-smooth texture honour traditional geophagy practices while delivering a bold experience for today’s clay enthusiasts.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies (approx. 75g)","offer_id":52438002925895,"sku":"0405090096","price":4.49,"currency_code":"GBP","in_stock":true},{"title":"Broken Cookies (100g)","offer_id":52438002958663,"sku":"04050900962","price":5.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_8d53d7c8-b9cf-4fa9-8042-f18a54463c37.png?v=1759172072"},{"product_id":"all-blacks-treats-edible-clay-treats-for-pica","title":"'All Blacks' Treats - Exclusive to ECUK - Indian smoky clay treats","description":"\u003cp data-start=\"82\" data-end=\"609\"\u003e'All Blacks' Treats are bold, moody clay indulgences crafted from a powerful medley of India’s finest smoky clays. Made with a curated blend that includes Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted and Full Roasted Nakumatt, Black Star, and Coconut Smoke. Designed for those who enjoy darker, roasted clay experiences, these treats offer a mild but deeply satisfying smokiness paired with classic cementy undertones.\u003c\/p\u003e\n\u003cp data-start=\"611\" data-end=\"953\"\u003eThe pieces are dense and black in colour, with a firm bite that crumbles easily into soft, earthy fragments. Their roasted, charred profile delivers both comfort and complexity, with a smooth, non-gritty finish that makes them easy to enjoy. A perfect choice for clay lovers who want the essence of smoky Indian clays in one convenient mix.\u003c\/p\u003e\n\u003cp data-start=\"955\" data-end=\"1000\"\u003e\u003cstrong data-start=\"955\" data-end=\"964\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"964\" data-end=\"967\"\u003eBite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"1002\" data-end=\"1050\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1013\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eApprox. 105 g (7 pieces per pack)\u003c\/p\u003e\n\u003cp data-start=\"1052\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1052\" data-end=\"1062\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003eVaries (current batch: round coins)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1117\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1117\" data-end=\"1120\"\u003eDeep black with natural smoky tones\u003c\/p\u003e\n\u003cp data-start=\"1159\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1159\" data-end=\"1171\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1171\" data-end=\"1174\"\u003eFirm exterior that breaks into a soft crumble; smooth, earthy finish with no grit\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1343\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1277\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1277\" data-end=\"1280\"\u003e3 – Medium crunch with a soft, satisfying crumble once bitten\u003c\/p\u003e\n\u003cp data-start=\"1345\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1345\" data-end=\"1363\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1363\" data-end=\"1366\"\u003eMildly smoked and earthy with roasted, charred flavours; cementy base with balanced roasted notes\u003c\/p\u003e\n\u003cp data-start=\"1467\" data-end=\"1663\"\u003e\u003cstrong data-start=\"1467\" data-end=\"1483\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1483\" data-end=\"1486\"\u003eBlend of Indian smoky clays including Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted Nakumatt, Full Roasted Nakumatt, Black Star, and Coconut Smoke\u003c\/p\u003e\n\u003cp data-start=\"1665\" data-end=\"1697\"\u003e\u003cstrong data-start=\"1665\" data-end=\"1687\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1687\" data-end=\"1690\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1699\" data-end=\"1724\"\u003e\u003cstrong data-start=\"1699\" data-end=\"1710\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1710\" data-end=\"1713\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1726\" data-end=\"2032\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1755\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1755\" data-end=\"1758\"\u003eInspired by India’s long history of clay roasting and blending, All Blacks Treats bring together multiple smoky varieties in one indulgent form. Their balance of earthy cement-like tones and roasted complexity reflects the layered character of India’s geophagy traditions.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Bite-size Treats","offer_id":54264774263111,"sku":"0405090111","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Pops","offer_id":54264774295879,"sku":"0405090112","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a1a6d6af-95e6-48f7-835e-e803b61b2415.png?v=1759234291"},{"product_id":"double-delight","title":"Double Delight (A.k.a. Grey Mantle) - Smoky Cementy Indian Clay treats","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"0\" data-end=\"19\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"21\" data-end=\"441\"\u003eDouble Delight Balls are a beautifully layered clay creation, bringing together the smooth mineral richness of traditional grey clays with the bold smokiness of Black Candy. Each pack includes four hand-rolled spheres, featuring a soft grey centre encased in a darker, smoke-infused outer layer. The contrast in colour and composition creates a striking two-tone treat that delivers both depth and balance in every bite.\u003c\/p\u003e\n\u003cp data-start=\"443\" data-end=\"573\"\u003eThis is a thoughtfully blended piece—designed for those who enjoy a fusion of clean, cementy profiles with a darker, roasted edge.\u003c\/p\u003e\n\u003chr data-start=\"575\" data-end=\"578\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"580\" data-end=\"599\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"601\" data-end=\"849\"\u003eA medium, satisfying crunch on the outer shell gives way to a softer, smoother grey core. The breakdown is clean and controlled, transitioning into a paste-like consistency with no grit or crumbs. The finish is silky, light, and easy on the palate.\u003c\/p\u003e\n\u003chr data-start=\"851\" data-end=\"854\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"856\" data-end=\"872\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"874\" data-end=\"1136\"\u003eA balanced combination of earthy grey clay freshness and smoky Black Candy intensity. Expect cement-like notes, mineral richness, and subtle basement undertones, lifted by a gentle roasted smokiness. The aroma carries both clean earth and a soft, charred warmth.\u003c\/p\u003e\n\u003chr data-start=\"1138\" data-end=\"1141\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1143\" data-end=\"1161\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1163\" data-end=\"1416\"\u003eEach ball offers a layered, two-stage experience—starting with a crisp outer bite, followed by a smooth, melt-like centre. The interplay between smoky coating and fresh grey core creates a well-rounded, evolving flavour journey ideal for slow enjoyment.\u003c\/p\u003e\n\u003chr data-start=\"1418\" data-end=\"1421\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1423\" data-end=\"1438\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1440\" data-end=\"1681\"\u003e\n\u003cli data-section-id=\"81875s\" data-start=\"1440\" data-end=\"1502\"\u003eDual-layer design with grey centre and smoky outer coating\u003c\/li\u003e\n\u003cli data-section-id=\"1gnquji\" data-start=\"1503\" data-end=\"1551\"\u003eMedium crunch with smooth, paste-like finish\u003c\/li\u003e\n\u003cli data-section-id=\"ffubrj\" data-start=\"1552\" data-end=\"1597\"\u003eBalanced earthy and smoky flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"11sq8gs\" data-start=\"1598\" data-end=\"1638\"\u003eClean texture with no grit or crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"s03ca8\" data-start=\"1639\" data-end=\"1681\"\u003eBite-sized spheres for easy portioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1683\" data-end=\"1686\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1688\" data-end=\"1706\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1708\" data-end=\"2636\"\u003e\n\u003cli data-section-id=\"5v36qt\" data-start=\"1708\" data-end=\"1743\"\u003e\n\u003cstrong data-start=\"1710\" data-end=\"1719\"\u003eSize:\u003c\/strong\u003e Approx. 2 cm per ball\u003c\/li\u003e\n\u003cli data-section-id=\"1v2rc8p\" data-start=\"1744\" data-end=\"1790\"\u003e\n\u003cstrong data-start=\"1746\" data-end=\"1757\"\u003eWeight:\u003c\/strong\u003e Up to 110g (4 pieces per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1t2avg9\" data-start=\"1791\" data-end=\"1833\"\u003e\n\u003cstrong data-start=\"1793\" data-end=\"1803\"\u003eShape:\u003c\/strong\u003e Round, double-layered balls\u003c\/li\u003e\n\u003cli data-section-id=\"1lf6lln\" data-start=\"1834\" data-end=\"1891\"\u003e\n\u003cstrong data-start=\"1836\" data-end=\"1847\"\u003eColour:\u003c\/strong\u003e Dark grey exterior with light grey centre\u003c\/li\u003e\n\u003cli data-section-id=\"96oe1t\" data-start=\"1892\" data-end=\"1955\"\u003e\n\u003cstrong data-start=\"1894\" data-end=\"1906\"\u003eTexture:\u003c\/strong\u003e Medium crunch with smooth, grit-free breakdown\u003c\/li\u003e\n\u003cli data-section-id=\"100qw8z\" data-start=\"1956\" data-end=\"2017\"\u003e\n\u003cstrong data-start=\"1958\" data-end=\"1976\"\u003eCrunch factor:\u003c\/strong\u003e 3 – balanced crunch with a soft finish\u003c\/li\u003e\n\u003cli data-section-id=\"100yc47\" data-start=\"2018\" data-end=\"2092\"\u003e\n\u003cstrong data-start=\"2020\" data-end=\"2038\"\u003eTaste profile:\u003c\/strong\u003e Cementy, earthy, mineral-rich with smoky undertones\u003c\/li\u003e\n\u003cli data-section-id=\"trzrns\" data-start=\"2093\" data-end=\"2219\"\u003e\n\u003cstrong data-start=\"2095\" data-end=\"2111\"\u003eIngredients:\u003c\/strong\u003e Grey Candy (assorted grey clays) coated in Black Candy blend (Dryfruit, Magmitti, Fully Roasted Nakumatt)\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2220\" data-end=\"2252\"\u003e\n\u003cstrong data-start=\"2222\" data-end=\"2244\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2253\" data-end=\"2278\"\u003e\n\u003cstrong data-start=\"2255\" data-end=\"2266\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"fh5e71\" data-start=\"2279\" data-end=\"2636\"\u003e\n\u003cstrong data-start=\"2281\" data-end=\"2310\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by India’s diverse geophagic traditions, Double Delight Balls combine the clean, mineral-forward qualities of grey clays with the bold, roasted depth of smoked Black Candy blends. This layered approach reflects a modern take on traditional clay preparation, offering both contrast and harmony in texture and flavour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2638\" data-end=\"2641\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2643\" data-end=\"2656\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2658\" data-end=\"3003\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52460530925895,"sku":"0405090122","price":6.59,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_480e0465-6d6f-4b17-97ee-bc8c5655dfe0.png?v=1759436750"},{"product_id":"blackhall-clay-natural-edible-clay","title":"Blackhall Clay - Roasted edible Indian clay","description":"\u003cblockquote\u003e\n\u003ch5 class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"A smooth snap followed by dusty roasted-earth minerals and a clean smoky finish.\"\u003c\/span\u003e\u003c\/h5\u003e\n\u003c\/blockquote\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlackhall Clay is a natural Indian clay known for its smooth, firm crunch and gently smoky earthy profile. These irregular chunks deliver a satisfying sensory experience with notes of cement, roasted earth, dusty minerals, and subtle smokiness.The texture offers a clean, dusty finish with a distinctive natural earth character appreciated within geophagia and texture-focused communities. Traditionally associated with India's long-standing clay traditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Smooth hard snap with a clean dusty crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Cementy, earthy, roasted minerals with gentle smokiness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch factor: \u003c\/strong\u003e3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest for: \u003c\/strong\u003eASMR enthusiasts, black clay lovers, and slow sensory enjoyment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience: \u003c\/strong\u003eA balanced black clay that delivers earthy depth without the heavy smokiness of stronger varieties.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eRemains smooth and non-sticky, releasing a richer earthy aroma when dampened\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAroma notes: \u003c\/strong\u003eRoasted earth, dusty minerals, subtle petrol notes, smoky clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Sample, 50g, 100g, 250g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Irregular natural chunks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark grey with occasional lighter grey undertones\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Blackhall Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e:AJ Clays\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eBlackhall belongs to India's tradition of mineral-rich dark clays valued for their earthy flavour, firm crunch, and distinctive roasted aromas. Often sourced from iron-rich soils, darker clays have long been appreciated within geophagia communities for their grounding texture and balanced earthy character.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":54153395732807,"sku":"03050201021","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g Clay","offer_id":53697478000967,"sku":"03050201022","price":2.49,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52677509218631,"sku":"03050201020","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54153395765575,"sku":"03050201023","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g Clay","offer_id":52677509185863,"sku":"03050201024","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/13_b6716785-3c73-4cbc-88c8-2cc78e7c6d26.png?v=1781477082"},{"product_id":"blackhall-and-blackstar-clay-crumbs-and-powder-edible-clay-for-pica","title":"Blackhall and Blackstar Clay Powdery crumbs - Smoky Indian Clays","description":"\u003cp data-start=\"303\" data-end=\"734\"\u003eBlackhall and Black Star Crumbs are a rich, dark-edged blend of India’s boldest grey–black clays, broken down into bite-sized chunks, crumbs, and soft powders for an immersive, smoky sensory experience. This mix celebrates the deep, roasted character of classic black varieties — offering everything from dusty cement-like snaps to those satisfyingly earthy gasoline whispers that black clay lovers crave.\u003c\/p\u003e\n\u003cp data-start=\"736\" data-end=\"1197\"\u003eBlackhall brings a smooth, clean cementy earthiness with a gentle roasted aroma. It’s surprisingly mild for such a dark clay, offering balanced smokiness and a pleasant damp gasoline scent when wet. Black Star, by contrast, leans bold — deeply smoky, petrol-tinged, and earthy, echoing tones of Magmitty and Dryfruit clay. Together, they create a grounded, crunchy, mineral-rich medley with a beautifully dark colour palette and a clean, non-sticky breakdown.\u003c\/p\u003e\n\u003cp data-start=\"1199\" data-end=\"1296\"\u003eIdeal for fans of hard, crunchy Indian greys and blacks who enjoy variety in texture and depth.\u003c\/p\u003e\n\u003cp data-start=\"1298\" data-end=\"1378\"\u003e\u003cstrong data-start=\"1298\" data-end=\"1307\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1307\" data-end=\"1310\"\u003eVaried chunks, crumbs, and powders — approximately 1 cm or smaller\u003c\/p\u003e\n\u003cp data-start=\"1380\" data-end=\"1401\"\u003e\u003cstrong data-start=\"1380\" data-end=\"1391\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1391\" data-end=\"1394\"\u003e100 g\u003c\/p\u003e\n\u003cp data-start=\"1403\" data-end=\"1475\"\u003e\u003cstrong data-start=\"1403\" data-end=\"1413\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1413\" data-end=\"1416\"\u003eIrregular-shaped chunks with mixed fine crumbs and powder\u003c\/p\u003e\n\u003cp data-start=\"1477\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1477\" data-end=\"1488\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1488\" data-end=\"1491\"\u003eDeep dark grey to light grey; naturally varied\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"1658\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1553\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1553\" data-end=\"1556\"\u003eHard, pleasant, Nakumatt-like texture; non-sticky, smooth, no grit; clean breakdown with dusty edges\u003c\/p\u003e\n\u003cp data-start=\"1660\" data-end=\"1724\"\u003e\u003cstrong data-start=\"1660\" data-end=\"1678\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1678\" data-end=\"1681\"\u003e3 – Medium crunch with a soft, dusty chew\u003c\/p\u003e\n\u003cp data-start=\"1726\" data-end=\"1746\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1744\"\u003eTaste Profile:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1747\" data-end=\"2167\"\u003e\n\u003cli data-start=\"1747\" data-end=\"1884\"\u003e\n\u003cp data-start=\"1749\" data-end=\"1884\"\u003e\u003cstrong data-start=\"1749\" data-end=\"1763\"\u003eBlackhall:\u003c\/strong\u003e Mild smokiness with cementy depth; roasted notes and a subtle gasoline aroma when wet; earthy, clean, and well-rounded\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1885\" data-end=\"2167\"\u003e\n\u003cp data-start=\"1887\" data-end=\"2167\"\u003e\u003cstrong data-start=\"1887\" data-end=\"1902\"\u003eBlack Star:\u003c\/strong\u003e Strong smoky–gasoline edge with bold earthy tones; reminiscent of Magmitty and Dryfruit clay; intense, grounded, and richly mineral\u003cbr data-start=\"2034\" data-end=\"2037\"\u003eCombined, the mix offers roasted cement, dusty grey-earth flavours, and that classic black clay smokiness that deepens when wet.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2169\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2169\" data-end=\"2185\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"2185\" data-end=\"2188\"\u003eA blend of Indian Blackhall and Black Star clay varieties\u003c\/p\u003e\n\u003cp data-start=\"2249\" data-end=\"2281\"\u003e\u003cstrong data-start=\"2249\" data-end=\"2271\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"2271\" data-end=\"2274\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"2283\" data-end=\"2307\"\u003e\u003cstrong data-start=\"2283\" data-end=\"2294\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"2294\" data-end=\"2297\"\u003eAJ Clays\u003c\/p\u003e\n\u003cp data-start=\"2309\" data-end=\"2766\"\u003e\u003cstrong data-start=\"2309\" data-end=\"2338\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2338\" data-end=\"2341\"\u003eBlack clays hold a special place within India’s geophagy traditions, particularly among regions known for mineral-rich, iron-heavy soils. These darker varieties are often prized for their roasted character, hard crunch, and deeply earthy, smoky notes. Blackhall and Black Star continue this heritage — sun-dried, roasted, and prepared to bring forward the bold “black clay” profile long enjoyed by clay lovers across India.\u003c\/p\u003e\n\u003cp data-start=\"2768\" data-end=\"2779\"\u003e\u003cstrong data-start=\"2768\" data-end=\"2777\"\u003eUses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2780\" data-end=\"3061\"\u003e\n\u003cli data-start=\"2780\" data-end=\"2826\"\u003e\n\u003cp data-start=\"2782\" data-end=\"2826\"\u003eSensory play and mindful texture enjoyment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2827\" data-end=\"2874\"\u003e\n\u003cp data-start=\"2829\" data-end=\"2874\"\u003eCollecting, sampling, and aesthetic display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2875\" data-end=\"2933\"\u003e\n\u003cp data-start=\"2877\" data-end=\"2933\"\u003eControlled clay tasting for pica and geophagy cravings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2934\" data-end=\"2993\"\u003e\n\u003cp data-start=\"2936\" data-end=\"2993\"\u003eRelaxation or grounding through crunch, dust, and aroma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2994\" data-end=\"3061\"\u003e\n\u003cp data-start=\"2996\" data-end=\"3061\"\u003eMixing with softer clays to create flavour and texture contrast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52677522293063,"sku":"0305020185","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3a983966-e048-444f-99db-5609b8e8295d.png?v=1763077334"},{"product_id":"blackstar-clay-edible-clay-for-pica","title":"Black Star Clay - Bold smoky Indian clay chunks","description":"\u003cp data-start=\"196\" data-end=\"694\"\u003eBlack Star Clay is one of India’s boldest dark grey–black clays, known for its intense smoky–gasoline aroma and deep cementy earthiness. Stronger and more flavour-forward than Blackhall, Black Star delivers a powerful roasted profile with that unmistakable petrol edge clay enthusiasts adore. Each piece offers a satisfyingly firm crunch that breaks down into a smooth, dusty chew reminiscent of dryfruit and magmitty clays — bold, mineral-rich, and wonderfully grounding.\u003c\/p\u003e\n\u003cp data-start=\"696\" data-end=\"853\"\u003eA favourite among fans of dark varieties, Black Star stands out for its robust character, clean breakdown, and layered smoky notes that intensify when wet.\u003c\/p\u003e\n\u003cp data-start=\"855\" data-end=\"896\"\u003e\u003cstrong data-start=\"855\" data-end=\"864\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"864\" data-end=\"867\"\u003e1–3 cm chunks (varied pieces)\u003c\/p\u003e\n\u003cp data-start=\"898\" data-end=\"936\"\u003e\u003cstrong data-start=\"898\" data-end=\"917\"\u003eWeight Options:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003e100 g or 250 g\u003c\/p\u003e\n\u003cp data-start=\"938\" data-end=\"977\"\u003e\u003cstrong data-start=\"938\" data-end=\"948\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"948\" data-end=\"951\"\u003eIrregular natural chunks\u003c\/p\u003e\n\u003cp data-start=\"979\" data-end=\"1047\"\u003e\u003cstrong data-start=\"979\" data-end=\"990\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"990\" data-end=\"993\"\u003eDark grey to near-black with natural tonal variation\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1173\"\u003e\u003cstrong data-start=\"1049\" data-end=\"1061\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1061\" data-end=\"1064\"\u003eHard, smooth, non-sticky; clean dusty breakdown; slightly firmer than Blackhall with a dryfruit-like crunch\u003c\/p\u003e\n\u003cp data-start=\"1175\" data-end=\"1238\"\u003e\u003cstrong data-start=\"1175\" data-end=\"1193\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e3 – Medium crunch with dusty, smoky chew\u003c\/p\u003e\n\u003cp data-start=\"1240\" data-end=\"1431\"\u003e\u003cstrong data-start=\"1240\" data-end=\"1258\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1258\" data-end=\"1261\"\u003eBoldly smoky with a strong gasoline edge; deep cement–earth flavour; roasted, mineral-rich, and reminiscent of magmitty and dryfruit clays; intensity increases when wet\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1474\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1449\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1449\" data-end=\"1452\"\u003e100% Black Star clay\u003c\/p\u003e\n\u003cp data-start=\"1476\" data-end=\"1508\"\u003e\u003cstrong data-start=\"1476\" data-end=\"1498\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1498\" data-end=\"1501\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1510\" data-end=\"1534\"\u003e\u003cstrong data-start=\"1510\" data-end=\"1521\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1521\" data-end=\"1524\"\u003eAJ Clays\u003c\/p\u003e\n\u003cp data-start=\"1536\" data-end=\"2029\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1565\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1565\" data-end=\"1568\"\u003eBlack Star represents some of India’s deepest, mineral-dense clay traditions, especially those involving dark, iron-rich soils roasted to bring out their iconic smoky aroma. These black clays have long been appreciated for their powerful flavour, clean snap, and grounding earthiness, forming part of a wider cultural history of clay consumption across the region. Black Star continues this heritage with its signature boldness and satisfying dusty breakdown.\u003c\/p\u003e\n\u003cp data-start=\"2031\" data-end=\"2042\"\u003e\u003cstrong data-start=\"2031\" data-end=\"2040\"\u003eUses:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2043\" data-end=\"2311\"\u003e\n\u003cli data-start=\"2043\" data-end=\"2094\"\u003e\n\u003cp data-start=\"2045\" data-end=\"2094\"\u003eSensory play and robust, smoky crunch enjoyment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2095\" data-end=\"2131\"\u003e\n\u003cp data-start=\"2097\" data-end=\"2131\"\u003eCollecting and aesthetic display\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2132\" data-end=\"2190\"\u003e\n\u003cp data-start=\"2134\" data-end=\"2190\"\u003eControlled clay tasting for pica and geophagy cravings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2191\" data-end=\"2243\"\u003e\n\u003cp data-start=\"2193\" data-end=\"2243\"\u003eDeep grounding through intense aroma and texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2244\" data-end=\"2311\"\u003e\n\u003cp data-start=\"2246\" data-end=\"2311\"\u003eMixing with mild clays to create contrast in flavour and crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54500590453063,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":54500590485831,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52677778800967,"sku":"0305020187","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677778768199,"sku":"0305020188","price":11.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_a6dfcbc6-547f-46e1-94c8-47cfbc56b1b2.png?v=1767889641"},{"product_id":"fully-roasted-nakumatt-clay-edible-clay-for-pica","title":"Full Roasted Nakumatt Clay - Roasted Indian clay","description":"\u003cp data-start=\"176\" data-end=\"622\"\u003eFull Roasted Nakumatt Clay is a bold, intense edible clay for enthusiasts who crave maximum crunch and deep, smoky-earthy flavour. Naturally harvested, cleaned, sun-dried, and fully roasted, it delivers a firm, porous texture that breaks into crisp shards with every bite. The clay is hard yet satisfying, never gritty or sticky, and melts pleasantly in the mouth after chewing, giving a rich, enduring eating experience.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"1024\"\u003eIts flavour is an earthy symphony: intensely mineral-rich with smoky, charred, and toasted notes from the full roasting process. Cementy undertones, faint metallic hints, and petrichor-like freshness evoke the scent of rain on dry soil or hot asphalt. Full Roasted Nakumatt Clay offers a robust, full-bodied taste for those who appreciate a powerful, crunchy, and naturally roasted clay experience.\u003c\/p\u003e\n\u003cp data-start=\"1026\" data-end=\"1798\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1035\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1063\" data-end=\"1066\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1077\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1109\" data-end=\"1119\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1158\"\u003eColour:\u003c\/strong\u003e Dark grey with some black tones\u003cbr data-start=\"1190\" data-end=\"1193\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1205\"\u003eTexture:\u003c\/strong\u003e Hard, crunchy, porous; smooth, non-sticky, low grit\u003cbr data-start=\"1257\" data-end=\"1260\"\u003e\u003cstrong data-start=\"1260\" data-end=\"1278\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1345\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1348\" data-end=\"1366\"\u003eTaste Profile:\u003c\/strong\u003e Intense earthy, smoky, roasted, cementy, mineral-rich, petrichor freshness with subtle metallic notes\u003cbr data-start=\"1468\" data-end=\"1471\"\u003e\u003cstrong data-start=\"1471\" data-end=\"1487\"\u003eIngredients:\u003c\/strong\u003e 100% natural Nakumatt clay\u003cbr data-start=\"1514\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1517\" data-end=\"1539\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1564\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1576\" data-end=\"1605\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and fully roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its smoky, cementy, and mineral-forward taste\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":54150002803015,"sku":"03050201161","price":0.49,"currency_code":"GBP","in_stock":true},{"title":"50g Clay","offer_id":53697477247303,"sku":"03050201162","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g Clay","offer_id":52677785485639,"sku":"03050201160","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"100g Crumbs and Powder","offer_id":54150002835783,"sku":"03050201163","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"250g Clay","offer_id":52677785452871,"sku":"03050201164","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_1dc18a77-8e39-4219-bd4c-5f67160c4bf7.png?v=1767576685"},{"product_id":"mystery-mix-ups-by-region-edible-clay-for-pica-sells-out-every-time-grab-them-while-you-can-copy","title":"Mystery Mix Ups by Region - Clay treats for Pica\/Geophagia","description":"\u003cp\u003eLove a surprise? The Mystery Mix Up by Region is your crunchy lucky dip in a box. Every bundle is hand-packed from the Earthy Crunch UK collection, meaning no two are ever the same. It's the perfect way to explore the unique clays, chalks and earthy flavour profiles from a specific part of the world, all while enjoying the excitement of not knowing exactly what's inside.\u003c\/p\u003e\n\u003cp\u003eThe photos give you an idea of the kinds of treats you might receive, but every box is unique. Rather than focusing on colour families, each mix is organised by region, allowing you to experience the distinctive textures, aromas and crunch that make clays from different countries so unique.\u003c\/p\u003e\n\u003ch2\u003eChoose your size\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKraft box (100g)\u003c\/strong\u003e\u003cbr\u003ePerfect if you're trying a Mystery Mix Up for the first time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKraft box (175g)\u003c\/strong\u003e\u003cbr\u003eA generous mid-sized selection with even more variety.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlastic \"Forever\" reusable box (250g)\u003c\/strong\u003e\u003cbr\u003eIdeal for serious stashers who like to store and savour their favourites.\u003c\/p\u003e\n\u003cp\u003eEvery Mystery Mix Up includes a wooden spoon for the ultimate unboxing experience.\u003c\/p\u003e\n\u003ch2\u003eChoose your region\u003c\/h2\u003e\n\u003cp\u003eEach Mystery Mix Up is themed around a single region. While the contents constantly change, here's the sort of selection you may receive.\u003c\/p\u003e\n\u003ch3\u003eIndia\u003c\/h3\u003e\n\u003cp\u003eA selection of traditional Indian clays including Nakumatts, Khadi, Terracotta, Red Clays, Mix Hex pieces, clay biscuits, cracker balls, chalks, crumbs and earthy powders.\u003c\/p\u003e\n\u003ch3\u003eAfrica\u003c\/h3\u003e\n\u003cp\u003eA varied mix of African favourites including Ulo, Nzu, Eko, African chalks, clay chunks, crumbly pieces, powders and traditional earthy treats from across the continent.\u003c\/p\u003e\n\u003ch3\u003eAmerica\u003c\/h3\u003e\n\u003cp\u003eA selection featuring Montana clays, American chalks, mineral-rich earths, crunchy chunks, powders and a variety of regional favourites with distinctive earthy flavour profiles.\u003c\/p\u003e\n\u003ch3\u003eMexico\u003c\/h3\u003e\n\u003cp\u003eA mix of Mexican Terracotta, Barro, Kaolin, clay pot pieces, earthy crumbs, powders and traditional Mexican clays ranging from creamy to deeply earthy.\u003c\/p\u003e\n\u003ch2\u003eTexture \u0026amp; flavour\u003c\/h2\u003e\n\u003cp\u003eEvery box contains a mixture of textures, from crumbly and crunchy to powdery and smooth.\u003c\/p\u003e\n\u003cp\u003eExpect earthy flavour notes ranging from creamy mineral-rich chalk and fresh soil after rain to damp basement, smoky petrol notes and robust earthy minerals. Each region has its own distinctive personality, making every Mystery Mix Up a completely different sensory experience.\u003c\/p\u003e\n\u003ch2\u003eWhy are they discounted?\u003c\/h2\u003e\n\u003cp\u003eMystery Mix Ups are available at over 40% off because they're made using fresh leftover pieces, broken treats, crumbs and powders from our regular stock.\u003c\/p\u003e\n\u003cp\u003eThese are \u003cstrong\u003enot old stock\u003c\/strong\u003e. Everything included is fresh and comes from current batches. The lower price simply reflects the fact that you'll receive smaller pieces rather than full-sized products.\u003c\/p\u003e\n\u003cp\u003eIf you'd prefer to experience our products exactly as they were originally made, we recommend purchasing individual items from the main catalogue instead.\u003c\/p\u003e\n\u003ch2\u003eImportant information\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eEvery Mystery Mix Up is completely unique. No two boxes will ever be identical.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePhotos are examples only and are intended to show the overall style and regional theme rather than exact contents.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe 175g kraft box opens from either end. Please open carefully to avoid your crunchy surprise escaping before you've had a chance to enjoy it.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cp\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"African \/ Kraft Box (50g)","offer_id":53433851445575,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"African \/ Kraft Box (75g)","offer_id":53433851412807,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"African \/ Kraft Box (100g)","offer_id":52727605068103,"sku":"0708150055","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"African \/ Kraft Box (175g)","offer_id":52727605035335,"sku":"0708150056","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"African \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727605002567,"sku":"0708150057","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Indian \/ Kraft Box (50g)","offer_id":53433851511111,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Kraft Box (75g)","offer_id":53433851478343,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Kraft Box (100g)","offer_id":52727605166407,"sku":"0708150061","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Kraft Box (175g)","offer_id":52727605133639,"sku":"0708150062","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Indian \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727605100871,"sku":"0708150063","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"American \/ Kraft Box (50g)","offer_id":53433851576647,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"American \/ Kraft Box (75g)","offer_id":53433851543879,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"American \/ Kraft Box (100g)","offer_id":52727607787847,"sku":"0708150058","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"American \/ Kraft Box (175g)","offer_id":52727607755079,"sku":"0708150059","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"American \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727607722311,"sku":"0708150060","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (50g)","offer_id":53433851642183,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (75g)","offer_id":53433851609415,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (100g)","offer_id":52727607886151,"sku":"0708150064","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Kraft Box (175g)","offer_id":52727607853383,"sku":"0708150065","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Mexican \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52727607820615,"sku":"0708150066","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b6b54481-d2ff-4402-b789-1d34eab84df6.png?v=1761672630"},{"product_id":"magmitti-clay-clay-for-pica-and-geophagia","title":"Magmitti Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cp data-start=\"154\" data-end=\"612\"\u003eMagmitti Clay is a bold, roasted clay with a distinctive smoky-earthy character, perfect for seasoned clay enthusiasts who crave intense flavors and a satisfying crunch. Naturally harvested, cleaned, sun-dried, and lightly roasted, it delivers a firm, snappy bite that breaks into granules without sticking or turning gritty. The texture is hard and porous, providing a long-lasting, crisp chew that stays crunchy until the very end.\u003c\/p\u003e\n\u003cp data-start=\"614\" data-end=\"1033\"\u003eIts flavour is a complex blend of \u003cem data-start=\"648\" data-end=\"678\"\u003ecementy, roasted, and earthy\u003c\/em\u003e tones, with subtle smoked barbeque notes and faint gasoline-like hints when wet. Magmitti Clay carries the grounding aroma of mineral-rich Indian soil, with a petrichor-like freshness reminiscent of rain on dry earth. This clay is ideal for those who enjoy a deep, intense, and full-bodied edible clay experience — earthy, smoky, and endlessly crunchy.\u003c\/p\u003e\n\u003cp data-start=\"1035\" data-end=\"1797\"\u003e\u003cstrong data-start=\"1035\" data-end=\"1044\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1072\" data-end=\"1075\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1086\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1115\" data-end=\"1118\"\u003e\u003cstrong data-start=\"1118\" data-end=\"1128\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1153\" data-end=\"1156\"\u003e\u003cstrong data-start=\"1156\" data-end=\"1167\"\u003eColour:\u003c\/strong\u003e Dark grey to black\u003cbr data-start=\"1186\" data-end=\"1189\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1189\" data-end=\"1201\"\u003eTexture:\u003c\/strong\u003e Hard, crunchy, porous, smooth; low grit, non-sticky\u003cbr data-start=\"1253\" data-end=\"1256\"\u003e\u003cstrong data-start=\"1256\" data-end=\"1274\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1341\" data-end=\"1344\"\u003e\u003cstrong data-start=\"1344\" data-end=\"1362\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, smoky, roasted barbeque, cementy with faint gasoline notes and petrichor freshness\u003cbr data-start=\"1453\" data-end=\"1456\"\u003e\u003cstrong data-start=\"1456\" data-end=\"1472\"\u003eIngredients:\u003c\/strong\u003e 100% natural Magmitti clay\u003cbr data-start=\"1499\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1502\" data-end=\"1524\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1535\" data-end=\"1538\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1549\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1558\" data-end=\"1561\"\u003e\u003cstrong data-start=\"1561\" data-end=\"1590\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its earthy, roasted smoke-forward taste and natural aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-25g)","offer_id":54500776378695,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":54500776411463,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52811890688327,"sku":"0305020182","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52811890655559,"sku":"0305020183","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2f449027-d801-4ed4-a434-e09938fba35d.png?v=1767575857"},{"product_id":"dryfruit-slabs-clay-treats-for-pica-geophagia","title":"Dryfruit Slabs - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"157\" data-end=\"980\"\u003eDryfruit Slabs are a bold, grounding clay experience for those who enjoy intensity without distraction. Made from traditional Indian dry fruit clay, this slab delivers a medium exterior crunch that fractures into shards before settling into crumbly, chewy clay dust with a clean, non-sticky finish. The aroma is unmistakably smoky and roasted, reminiscent of campfire ash and sun-warmed earth. Flavour-wise, Dryfruit Slabs lean confidently into deep cementy and charcoal notes, layered with mineral-rich earthiness and a subtle, natural sweetness beneath the smoke. The finish is intense and lingering, with metallic and smoky depth that seasoned clay lovers find deeply satisfying.\u003c\/p\u003e\n\u003cp data-start=\"982\" data-end=\"1013\"\u003e\u003cstrong data-start=\"982\" data-end=\"990\"\u003eSize\u003c\/strong\u003e\u003cbr data-start=\"990\" data-end=\"993\"\u003eApproximately 6–8 cm\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1066\"\u003e\u003cstrong data-start=\"1015\" data-end=\"1025\"\u003eWeight\u003c\/strong\u003e\u003cbr data-start=\"1025\" data-end=\"1028\"\u003eIncludes 1 piece, up to 100 g per pack\u003c\/p\u003e\n\u003cp data-start=\"1068\" data-end=\"1089\"\u003e\u003cstrong data-start=\"1068\" data-end=\"1077\"\u003eShape\u003c\/strong\u003e\u003cbr data-start=\"1077\" data-end=\"1080\"\u003eRectangle\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1113\"\u003e\u003cstrong data-start=\"1091\" data-end=\"1101\"\u003eColour\u003c\/strong\u003e\u003cbr data-start=\"1101\" data-end=\"1104\"\u003eDark grey\u003c\/p\u003e\n\u003cp data-start=\"1115\" data-end=\"1224\"\u003e\u003cstrong data-start=\"1115\" data-end=\"1126\"\u003eTexture\u003c\/strong\u003e\u003cbr data-start=\"1126\" data-end=\"1129\"\u003eMedium crunch exterior with a crumbly interior; chewy clay crumbs and a clean, grit-free finish\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1287\"\u003e\u003cstrong data-start=\"1226\" data-end=\"1243\"\u003eCrunch Factor\u003c\/strong\u003e\u003cbr data-start=\"1243\" data-end=\"1246\"\u003e3 – medium crunch with satisfying crumble\u003c\/p\u003e\n\u003cp data-start=\"1289\" data-end=\"1452\"\u003e\u003cstrong data-start=\"1289\" data-end=\"1306\"\u003eTaste Profile\u003c\/strong\u003e\u003cbr data-start=\"1306\" data-end=\"1309\"\u003eSmoky and roasted with strong cement-like and charcoal notes, deep earthy minerals, subtle dry fruit sweetness and an intense, lingering finish\u003c\/p\u003e\n\u003cp data-start=\"1454\" data-end=\"1486\"\u003e\u003cstrong data-start=\"1454\" data-end=\"1469\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-start=\"1469\" data-end=\"1472\"\u003eDry fruit clay\u003c\/p\u003e\n\u003cp data-start=\"1488\" data-end=\"1517\"\u003e\u003cstrong data-start=\"1488\" data-end=\"1509\"\u003eCountry of Origin\u003c\/strong\u003e\u003cbr data-start=\"1509\" data-end=\"1512\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1519\" data-end=\"1536\"\u003e\u003cstrong data-start=\"1519\" data-end=\"1529\"\u003eVendor\u003c\/strong\u003e\u003cbr data-start=\"1529\" data-end=\"1532\"\u003eHari\u003c\/p\u003e\n\u003cp data-start=\"1538\" data-end=\"1825\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1566\"\u003eTraditional Clay Origins\u003c\/strong\u003e\u003cbr data-start=\"1566\" data-end=\"1569\"\u003eDry fruit clay is traditionally prepared in India through roasting, which intensifies its smoky aroma, hard crunch and mineral depth. This method produces the characteristic charcoal-forward flavour and dusting crumble prized by dry fruit clay enthusiasts.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53069739557191,"sku":"0405060265","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_598cc391-4daa-4516-9c03-1cf912218a64.png?v=1767571336"},{"product_id":"smokey-creamy-treats-indian-natural-edible-clay","title":"Smokey Creamy Treats - Indian Smoky edible clay and creamy chalk treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\"Roasted smoky crunches that melt into a rich, creamy mineral crumble\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSmokey Creamy Treats are a natural Indian clay and chalk blend known for their soft, crumbly crunch and smoky mineral flavour profile. These handcrafted bite-sized treats and rolls deliver a comforting sensory experience with notes of roasted dry fruit clay, charcoal earthiness, creamy white chalk, and gentle mineral sweetness. The texture begins with a satisfying medium-soft crunch before melting into a smooth, powdery, creamy crumble with no gritty finish. The roasted clay adds warmth and depth while the white chalk softens the profile, creating a beautifully balanced earthy experience. Traditionally inspired by Indian roasted clay preparation methods, these treats celebrate the distinctive smoky character of fire-roasted earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gentle crunchy bite with a soft, creamy crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky roasted minerals, charcoal earthiness, creamy white chalk and subtle mineral sweetness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, ASMR, beginners, and creamy texture enthusiasts\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A comforting blend of roasted clay and creamy chalk that delivers a mellow smoky crunch before melting into a smooth, velvety mineral crumble.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes velvety, creamy, and lightly powdery when lightly moistened.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, charcoal clay, smoky minerals, dry fruit clay, creamy chalk\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 70 to 80 g per pack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bite-sized treats or hand-rolled pieces depending on the current batch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural dark grey with creamy white marbling and subtle mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Dry Fruit Clay and White Chalk (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dry fruit clay is traditionally prepared in parts of India using roasting methods that deepen its smoky aroma, mineral richness, and earthy character. Blending it with creamy white chalk creates a softer, smoother texture while preserving the distinctive roasted notes that make this style of clay especially sought after.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Bite-Sized Treats (85g)","offer_id":54290169561415,"sku":"04050901691","price":4.79,"currency_code":"GBP","in_stock":false},{"title":"Rolls (100g) - (Limited Edition)","offer_id":54290169594183,"sku":"04050901692","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Smokey_Creamy_Bites.png?v=1772741750"},{"product_id":"alistairs-smoke-cookies-clay-treats-for-pica-geophagia","title":"Alistair's Black Smoke Cookies - Clay treats for Pica\/Geophagia","description":"\u003cp data-end=\"1062\" data-start=\"127\"\u003eAlistair's Black Smoke Cookies are a bold, single-serving clay treat designed for those who crave depth and intensity in every bite. Each rectangular cookie weighs up to 100 g, offering a substantial, indulgent portion. The exterior delivers a medium crunch that fractures into a crumbly, slightly chewy interior, leaving a clean, grit-free finish. The flavour is unapologetically smoky and roasted, reminiscent of BBQ coals, petrichor, and charred earth, layered with deep earthy mineral tones and a subtle dry fruit sweetness.\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eThese cookies showcase the distinctive interplay of four premium clays—Dry Fruit, Magmitti, Black Hall, and Black Star—creating a uniquely dark, smoky, and complex experience that lingers on the palate. Prized for their natural, grounding earthiness, \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1097\" data-start=\"1064\"\u003e\u003cstrong data-end=\"1072\" data-start=\"1064\"\u003eSize\u003c\/strong\u003e\u003cbr data-end=\"1075\" data-start=\"1072\"\u003eApproximately 6–8 cm\u003c\/p\u003e\n\u003cp data-end=\"1152\" data-start=\"1099\"\u003e\u003cstrong data-end=\"1109\" data-start=\"1099\"\u003eWeight\u003c\/strong\u003e\u003cbr data-end=\"1112\" data-start=\"1109\"\u003eIncludes 1 piece, up to 100 g per pack\u003c\/p\u003e\n\u003cp data-end=\"1177\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1163\" data-start=\"1154\"\u003eShape\u003c\/strong\u003e\u003cbr data-end=\"1166\" data-start=\"1163\"\u003eVaries by batch, Rectangle\u003c\/p\u003e\n\u003cp data-end=\"1203\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1189\" data-start=\"1179\"\u003eColour\u003c\/strong\u003e\u003cbr data-end=\"1192\" data-start=\"1189\"\u003eDark grey\u003c\/p\u003e\n\u003cp data-end=\"1316\" data-start=\"1205\"\u003e\u003cstrong data-end=\"1216\" data-start=\"1205\"\u003eTexture\u003c\/strong\u003e\u003cbr data-end=\"1219\" data-start=\"1216\"\u003eMedium crunch exterior with a crumbly interior; chewy clay crumbs and a clean, grit-free finish\u003c\/p\u003e\n\u003cp data-end=\"1381\" data-start=\"1318\"\u003e\u003cstrong data-end=\"1335\" data-start=\"1318\"\u003eCrunch Factor\u003c\/strong\u003e\u003cbr data-end=\"1338\" data-start=\"1335\"\u003e3 – medium crunch with satisfying crumble\u003c\/p\u003e\n\u003cp data-end=\"1549\" data-start=\"1383\"\u003e\u003cstrong data-end=\"1400\" data-start=\"1383\"\u003eTaste Profile\u003c\/strong\u003e\u003cbr data-end=\"1403\" data-start=\"1400\"\u003eSmoky and roasted with strong cement-like and charcoal notes, deep earthy minerals, subtle dry fruit sweetness, and an intense, lingering finish\u003c\/p\u003e\n\u003cp data-end=\"1629\" data-start=\"1551\"\u003e\u003cstrong data-end=\"1566\" data-start=\"1551\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-end=\"1569\" data-start=\"1566\"\u003e100% Dry Fruit, Magmitti, Black Hall, and Black Star clays\u003c\/p\u003e\n\u003cp data-end=\"1662\" data-start=\"1631\"\u003e\u003cstrong data-end=\"1652\" data-start=\"1631\"\u003eCountry of Origin\u003c\/strong\u003e\u003cbr data-end=\"1655\" data-start=\"1652\"\u003eIndia\u003c\/p\u003e\n\u003cp data-end=\"1683\" data-start=\"1664\"\u003e\u003cstrong data-end=\"1674\" data-start=\"1664\"\u003eVendor\u003c\/strong\u003e\u003cbr data-end=\"1677\" data-start=\"1674\"\u003eHari\u003c\/p\u003e\n\u003cp data-end=\"2019\" data-start=\"1685\"\u003e\u003cstrong data-end=\"1713\" data-start=\"1685\"\u003eTraditional Clay Origins\u003c\/strong\u003e\u003cbr data-end=\"1716\" data-start=\"1713\"\u003eCombining traditionally roasted Dry Fruit clay with mineral-rich Indian clays, these cookies capture the classic smoky, earthy depth prized in Indian clay preparations. Each clay contributes its distinctive aroma, texture, and mineral complexity, resulting in a natural, intensely grounded experience.\u003c\/p\u003e\n\u003cp data-end=\"2054\" data-start=\"2021\"\u003e\u003cstrong data-end=\"2052\" data-start=\"2021\"\u003eFlavor \u0026amp; Texture Highlights\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2425\" data-start=\"2055\"\u003e\n\u003cli data-end=\"2130\" data-start=\"2055\"\u003e\n\u003cp data-end=\"2130\" data-start=\"2057\"\u003e\u003cstrong data-end=\"2077\" data-start=\"2057\"\u003eIntensely Smoky:\u003c\/strong\u003e BBQ coal and petrichor notes dominate the profile.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2201\" data-start=\"2131\"\u003e\n\u003cp data-end=\"2201\" data-start=\"2133\"\u003e\u003cstrong data-end=\"2154\" data-start=\"2133\"\u003eEarthy \u0026amp; Mineral:\u003c\/strong\u003e Deep, cementy, and charcoal-rich undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2273\" data-start=\"2202\"\u003e\n\u003cp data-end=\"2273\" data-start=\"2204\"\u003e\u003cstrong data-end=\"2225\" data-start=\"2204\"\u003eCrunchy \u0026amp; Snappy:\u003c\/strong\u003e Breaks apart with a satisfying medium crunch.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2349\" data-start=\"2274\"\u003e\n\u003cp data-end=\"2349\" data-start=\"2276\"\u003e\u003cstrong data-end=\"2295\" data-start=\"2276\"\u003eGritty\/Powdery:\u003c\/strong\u003e Some dusting occurs naturally, adding authenticity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2425\" data-start=\"2350\"\u003e\n\u003cp data-end=\"2425\" data-start=\"2352\"\u003e\u003cstrong data-end=\"2367\" data-start=\"2352\"\u003eStickiness:\u003c\/strong\u003e Slight chewiness may vary by batch, never overpowering.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53072756605255,"sku":"0405060254","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_598cc391-4daa-4516-9c03-1cf912218a64.png?v=1767571336"},{"product_id":"rainbow-rolls-clay-treats","title":"Rainbow Rolls - Edible Clay treats for Pica\/ Geophagia","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"43\" data-end=\"65\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"66\" data-end=\"372\"\u003eRainbow Clay Sticks are a vibrant limited-edition creation from \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e, crafted from a colourful blend of mixed clays and mineral crumbs. Each stick is formed from a diverse combination of clay varieties, producing layered rainbow tones that make every piece visually unique.\u003c\/p\u003e\n\u003cp data-start=\"374\" data-end=\"724\"\u003eThis blend brings together a wide range of textures and mineral profiles, creating a balanced earthy flavour with subtle smokiness and distinctive mineral depth. The sticks deliver a gentle, medium crunch that breaks down into a smooth earthy crumble, offering a playful yet satisfying clay experience for collectors and adventurous clay enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"955\"\u003eWith their striking multi-coloured appearance and mixed clay composition, Rainbow Clay Sticks are designed as a special stash-box addition — a limited release that celebrates variety, colour, and texture in one unique clay treat.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"957\" data-end=\"979\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"980\" data-end=\"1202\"\u003eRainbow Clay Sticks have a medium-soft crunch that breaks cleanly before crumbling into fine mineral dust. The compressed blend of clays creates a gentle snap followed by a smooth earthy crumble with light dusty fragments.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1204\" data-end=\"1223\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1224\" data-end=\"1450\"\u003eThe flavour profile is earthy and mineral-rich with noticeable gasoline-like notes and mild smokiness. The mixed clay composition produces layered mineral undertones, combining subtle slate dryness with deeper earthy flavours.\u003c\/p\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1452\" data-end=\"1473\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1474\" data-end=\"1722\"\u003eBecause the sticks are made from a blend of different clay types, each bite may reveal slightly different textures and flavour nuances. The result is a varied and engaging clay experience that highlights the diversity of traditional clay materials.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"1724\" data-end=\"1740\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1741\" data-end=\"1978\"\u003e\n\u003cli data-section-id=\"8ctdqe\" data-start=\"1741\" data-end=\"1780\"\u003e\n\u003cp data-start=\"1743\" data-end=\"1780\"\u003eLimited-edition mixed clay creation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"c2c179\" data-start=\"1781\" data-end=\"1830\"\u003e\n\u003cp data-start=\"1783\" data-end=\"1830\"\u003eDistinctive rainbow multi-coloured appearance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hrcxpx\" data-start=\"1831\" data-end=\"1873\"\u003e\n\u003cp data-start=\"1833\" data-end=\"1873\"\u003eMedium-soft crunch with smooth crumble\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kx571i\" data-start=\"1874\" data-end=\"1929\"\u003e\n\u003cp data-start=\"1876\" data-end=\"1929\"\u003eBlend of multiple clay varieties and mineral crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11rq4h2\" data-start=\"1930\" data-end=\"1978\"\u003e\n\u003cp data-start=\"1932\" data-end=\"1978\"\u003eUnique collector’s item for clay enthusiasts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"1980\" data-end=\"1999\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2000\" data-end=\"2737\"\u003e\n\u003cli data-section-id=\"1lgz1zh\" data-start=\"2000\" data-end=\"2034\"\u003e\n\u003cp data-start=\"2002\" data-end=\"2034\"\u003e\u003cstrong data-start=\"2002\" data-end=\"2011\"\u003eSize:\u003c\/strong\u003e Approximately 5–7 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qvky5g\" data-start=\"2035\" data-end=\"2056\"\u003e\n\u003cp data-start=\"2037\" data-end=\"2056\"\u003e\u003cstrong data-start=\"2037\" data-end=\"2048\"\u003eWeight:\u003c\/strong\u003e 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1up1ojf\" data-start=\"2057\" data-end=\"2077\"\u003e\n\u003cp data-start=\"2059\" data-end=\"2077\"\u003e\u003cstrong data-start=\"2059\" data-end=\"2069\"\u003eShape:\u003c\/strong\u003e Stick\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1316g6t\" data-start=\"2078\" data-end=\"2117\"\u003e\n\u003cp data-start=\"2080\" data-end=\"2117\"\u003e\u003cstrong data-start=\"2080\" data-end=\"2091\"\u003eColour:\u003c\/strong\u003e Rainbow, multi-coloured\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1njmecv\" data-start=\"2118\" data-end=\"2181\"\u003e\n\u003cp data-start=\"2120\" data-end=\"2181\"\u003e\u003cstrong data-start=\"2120\" data-end=\"2132\"\u003eTexture:\u003c\/strong\u003e Compressed clay blend with soft crumbly crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"5umerw\" data-start=\"2182\" data-end=\"2227\"\u003e\n\u003cp data-start=\"2184\" data-end=\"2227\"\u003e\u003cstrong data-start=\"2184\" data-end=\"2202\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium soft crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"6t6nte\" data-start=\"2228\" data-end=\"2312\"\u003e\n\u003cp data-start=\"2230\" data-end=\"2312\"\u003e\u003cstrong data-start=\"2230\" data-end=\"2248\"\u003eTaste profile:\u003c\/strong\u003e Earthy mineral flavour with gasoline notes and mild smokiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1npsnt8\" data-start=\"2313\" data-end=\"2412\"\u003e\n\u003cp data-start=\"2315\" data-end=\"2412\"\u003e\u003cstrong data-start=\"2315\" data-end=\"2331\"\u003eIngredients:\u003c\/strong\u003e Mix of ball clays, slates, Nakumatts, clay pots, Multani clay, and grey crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2413\" data-end=\"2445\"\u003e\n\u003cp data-start=\"2415\" data-end=\"2445\"\u003e\u003cstrong data-start=\"2415\" data-end=\"2437\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1j069yj\" data-start=\"2446\" data-end=\"2499\"\u003e\n\u003cp data-start=\"2448\" data-end=\"2499\"\u003e\u003cstrong data-start=\"2448\" data-end=\"2459\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1j8yn1z\" data-start=\"2500\" data-end=\"2737\"\u003e\n\u003cp data-start=\"2502\" data-end=\"2737\"\u003e\u003cstrong data-start=\"2502\" data-end=\"2531\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional clay blends used in geophagy, combining multiple clay sources such as slate, Nakumatt, and Multani to create layered mineral flavours and varied textures prized by clay enthusiasts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3539\" data-end=\"3542\"\u003e\n\u003cp data-start=\"3544\" data-end=\"3905\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003e\u003cstrong data-start=\"3544\" data-end=\"3559\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53093443699015,"sku":"0405090153","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Rainbow_Rolls_243d1767-77ad-411c-9db9-98dcd6acba34.png?v=1773618479"},{"product_id":"red-smoke-treats-natural-edible-clay","title":"Red Smoke Treats - Indian Smoky Clay treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\"\u003cmeta charset=\"utf-8\"\u003eBold red clays with a smoky snap and an iron-rich mineral finish\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Smoke Treats are a natural Indian clay blend known for their firm crunch and bold iron-rich smoky flavour profile. These handcrafted clay balls and rolls combine Red Khadi, Red Nakumatt, and roasted smoky clay crumbs to create a rich, layered sensory experience. Each piece delivers notes of wet cement, iron-rich earth, fresh petrichor, roasted minerals, and gentle charcoal smokiness before breaking down into a textured, powdery crumble. The texture offers a dense, satisfying bite with smoky clay fragments adding subtle complexity throughout. Traditionally inspired by India's appreciation of mineral-rich red clays and traditional roasted earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm, dense crunch with a textured smoky crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Iron-rich earth, wet cement, Red Khadi minerals, roasted smoky clay and subtle charcoal notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, Red Nakumatt enthusiasts, ASMR, and experienced clay collectors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold blend of classic red clays with roasted smoky fragments that delivers a satisfying snap before melting into a rich, mineral-packed crumble.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy mineral paste while retaining its deep smoky character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, wet cement, fresh rain, iron-rich minerals, charcoal smoke\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 100 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Handcrafted balls or rolls depending on the current batch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep natural red with darker smoky mineral speckling\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Red Khadi Clay, Red Nakumatt Clay and Roasted Smoky Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Khadi and Red Nakumatt have long been appreciated across parts of India for their bold mineral character, satisfying crunch, and naturally iron-rich flavour. The addition of roasted clay crumbs enhances these traditional earth materials with a gentle smoky depth, creating a more complex sensory experience while remaining true to classic Indian clay preparation techniques.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Balls","offer_id":54290516738375,"sku":"04050901631","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Rolls (Limited Edition)","offer_id":54290516771143,"sku":"04050901632","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_044d501c-dbbe-4fd6-a4f6-5f55f4657bac.png?v=1775479174"},{"product_id":"black-pucks-clay-treats-for-pica-geophagia","title":"Black Pucks - Smoky Indian Clay treats","description":"\u003cp data-start=\"104\" data-end=\"573\"\u003eBlack Pucks are bold, smoky clay discs crafted for those who crave depth, roast, and mineral-rich earthiness. Made from a grounding blend of Dryfruit clay and Magmitti, these dark pucks deliver a satisfying, crumbly crunch with a clean snap at the first bite. Their deep black and charcoal-grey tones hint at the roasted, smoky character within, making them an ideal choice for seasoned clay lovers who enjoy a robust, no-nonsense crunch with a lingering earthy finish.\u003c\/p\u003e\n\u003cp data-start=\"580\" data-end=\"630\"\u003e\u003cstrong data-start=\"580\" data-end=\"588\"\u003eSize\u003c\/strong\u003e\u003cbr data-start=\"588\" data-end=\"591\"\u003eVaries, approximately 4–6 cm per puck\u003c\/p\u003e\n\u003cp data-start=\"632\" data-end=\"660\"\u003e\u003cstrong data-start=\"632\" data-end=\"642\"\u003eWeight\u003c\/strong\u003e\u003cbr data-start=\"642\" data-end=\"645\"\u003eApprox. 100 g\u003c\/p\u003e\n\u003cp data-start=\"662\" data-end=\"713\"\u003e\u003cstrong data-start=\"662\" data-end=\"671\"\u003eShape\u003c\/strong\u003e\u003cbr data-start=\"671\" data-end=\"674\"\u003ePucks (some pieces may arrive broken)\u003c\/p\u003e\n\u003cp data-start=\"715\" data-end=\"748\"\u003e\u003cstrong data-start=\"715\" data-end=\"725\"\u003eColour\u003c\/strong\u003e\u003cbr data-start=\"725\" data-end=\"728\"\u003eBlack to dark grey\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"803\"\u003e\u003cstrong data-start=\"750\" data-end=\"761\"\u003eTexture\u003c\/strong\u003e\u003cbr data-start=\"761\" data-end=\"764\"\u003eCrumbly crunch with a firm outer bite\u003c\/p\u003e\n\u003cp data-start=\"805\" data-end=\"908\"\u003e\u003cstrong data-start=\"805\" data-end=\"822\"\u003eCrunch Factor\u003c\/strong\u003e\u003cbr data-start=\"822\" data-end=\"825\"\u003e3 – Firm and crunchy with a clean snap, breaking down into soft, manageable bites\u003c\/p\u003e\n\u003cp data-start=\"910\" data-end=\"968\"\u003e\u003cstrong data-start=\"910\" data-end=\"927\"\u003eTaste Profile\u003c\/strong\u003e\u003cbr data-start=\"927\" data-end=\"930\"\u003eSmoky, earthy, roasted mineral notes\u003c\/p\u003e\n\u003cp data-start=\"970\" data-end=\"1018\"\u003e\u003cstrong data-start=\"970\" data-end=\"985\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-start=\"985\" data-end=\"988\"\u003eDryfruit clay, Magmitti clay\u003c\/p\u003e\n\u003cp data-start=\"1020\" data-end=\"1051\"\u003e\u003cstrong data-start=\"1020\" data-end=\"1041\"\u003eCountry of Origin\u003c\/strong\u003e\u003cbr data-start=\"1041\" data-end=\"1044\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1053\" data-end=\"1077\"\u003e\u003cstrong data-start=\"1053\" data-end=\"1063\"\u003eVendor\u003c\/strong\u003e\u003cbr data-start=\"1063\" data-end=\"1066\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1079\" data-end=\"1320\"\u003e\u003cstrong data-start=\"1079\" data-end=\"1107\"\u003eTraditional Clay Origins\u003c\/strong\u003e\u003cbr data-start=\"1107\" data-end=\"1110\"\u003eInspired by traditional Indian roasted clay practices, combining Dryfruit clay—known for its deep, smoky character—with Magmitti, a mineral-rich clay valued for its grounding, earthy flavour and sturdy texture.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53250846425415,"sku":"0405090098","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Black_Pucks.png?v=1774822376"},{"product_id":"cookie-vault","title":"The Indian Cookie Vault – Indian Clay Cookie and Biscuit Samples (with Stash Box to keep)","description":"\u003cp data-start=\"164\" data-end=\"496\"\u003e\u003cmeta charset=\"utf-8\"\u003eLIMITED EDITION - Only a few in stock!\u003cbr\u003e\u003cbr\u003eThe Cookie Vault is designed for serious cookie and clay enthusiasts, offering a carefully curated selection of our most beloved baked-style clays. Perfect for those who want a multi-textured tasting experience, this collection combines smoky, iron-rich, and subtly sweet clays from trusted Indian vendors Hari and Rose Clay.\u003c\/p\u003e\n\u003cp data-start=\"498\" data-end=\"931\"\u003eWhether you’re after a smaller tasting stash or ready to dive into the full 1kg experience, the All Cookies Vault delivers an unapologetically earthy, textural, and flavour-packed assortment. Expect everything from charcoal-roasted intensity and petrol-smoky depth to iron-rich red warmth and delicate mineral undertones. Textures range from dense, compact bites to crumbly, layered crunch with a satisfying snap in every mouthful.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"984\"\u003eIncluded in The Cookie Vault (any combination of our cookie-shaped varieties) such as Black Pucks, Punjabi Ki Mitti Biscuits, King Cookies, Creamy Rose Cookies, Falooda, Cement Cookies, Mixed Clay Cookies, Red Smoke and Red Biscuits\u003c\/p\u003e\n\u003ch3 data-start=\"1815\" data-end=\"1834\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1836\" data-end=\"2935\"\u003e\n\u003cli data-start=\"1836\" data-end=\"1882\"\u003e\n\u003cp data-start=\"1838\" data-end=\"1882\"\u003e\u003cstrong data-start=\"1838\" data-end=\"1847\"\u003eSize:\u003c\/strong\u003e Pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1883\" data-end=\"1953\"\u003e\n\u003cp data-start=\"1885\" data-end=\"1953\"\u003e\u003cstrong data-start=\"1885\" data-end=\"1896\"\u003eWeight:\u003c\/strong\u003e Selectable options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1954\" data-end=\"2009\"\u003e\n\u003cp data-start=\"1956\" data-end=\"2009\"\u003e\u003cstrong data-start=\"1956\" data-end=\"1966\"\u003eShape:\u003c\/strong\u003e Primarily cookies and puck-shaped pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2010\" data-end=\"2094\"\u003e\n\u003cp data-start=\"2012\" data-end=\"2094\"\u003e\u003cstrong data-start=\"2012\" data-end=\"2023\"\u003eColour:\u003c\/strong\u003e From Charcoal black, iron-rich red, soft pink to terracotta red and slate grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2095\" data-end=\"2163\"\u003e\n\u003cp data-start=\"2097\" data-end=\"2163\"\u003e\u003cstrong data-start=\"2097\" data-end=\"2109\"\u003eTexture:\u003c\/strong\u003e Dense, crisp, firm, with layered, crumbly varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2164\" data-end=\"2226\"\u003e\n\u003cp data-start=\"2166\" data-end=\"2226\"\u003e\u003cstrong data-start=\"2166\" data-end=\"2184\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – bold snap with textural contrasts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2227\" data-end=\"2352\"\u003e\n\u003cp data-start=\"2229\" data-end=\"2352\"\u003e\u003cstrong data-start=\"2229\" data-end=\"2247\"\u003eTaste Profile:\u003c\/strong\u003e Smoky charcoal, charred undertones, petrol hints, iron-rich red earth, mineral dust, baked clay warmth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2353\" data-end=\"2474\"\u003e\n\u003cp data-start=\"2355\" data-end=\"2474\"\u003e\u003cstrong data-start=\"2355\" data-end=\"2371\"\u003eIngredients:\u003c\/strong\u003e Various natural Indian clays including Black Nakumatt, Red Nakumatt, Multani, and slate-based blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2475\" data-end=\"2507\"\u003e\n\u003cp data-start=\"2477\" data-end=\"2507\"\u003e\u003cstrong data-start=\"2477\" data-end=\"2499\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2508\" data-end=\"2543\"\u003e\n\u003cp data-start=\"2510\" data-end=\"2543\"\u003e\u003cstrong data-start=\"2510\" data-end=\"2522\"\u003eVendors:\u003c\/strong\u003e Popular trusted vendors such as Hari, CAA, Lavi and Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2544\" data-end=\"2755\"\u003e\n\u003cp data-start=\"2546\" data-end=\"2755\"\u003e\u003cstrong data-start=\"2546\" data-end=\"2575\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Showcasing a spectrum of Indian geophagic clay traditions — from charcoal-roasted blacks and iron-rich Nakumatt reds to soft Rose Clay varieties and baked, mineral-infused forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2756\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2758\" data-end=\"2935\"\u003e\u003cstrong data-start=\"2758\" data-end=\"2770\"\u003eStorage:\u003c\/strong\u003e Your vault comes in a forever plastic box with compartments — a durable, reusable container to keep your cookies fresh, organised, and ready for your next craving\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"400g (6 types of Cookies)","offer_id":53384739782983,"sku":"07051500702","price":22.99,"currency_code":"GBP","in_stock":false},{"title":"600g (6 types of Cookies)","offer_id":54289782210887,"sku":"07051500701","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"800g (12 types of Cookies)","offer_id":53384739815751,"sku":"07051500703","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"1.2kg (16 types of Cookies)","offer_id":53458915393863,"sku":"07051500704","price":48.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_75bfa410-2f31-49f7-a883-d58301949e83.png?v=1783283962"},{"product_id":"the-love-hearts-collection-coming-soon","title":"The Love Notes Collection  – Heart-shaped Clay Treats for Pica\/Geophagia","description":"\u003ch2 data-start=\"172\" data-end=\"216\"\u003eLove Notes Collection – LIMITED EDITION\u003c\/h2\u003e\n\u003cp data-start=\"217\" data-end=\"241\"\u003e\u003cstrong data-start=\"217\" data-end=\"241\"\u003eOnly a few in stock!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"243\" data-end=\"617\"\u003eThe \u003cstrong data-start=\"247\" data-end=\"273\"\u003eLove Hearts Collection\u003c\/strong\u003e is a celebration of indulgence, colour, and texture — designed for clay lovers who appreciate variety with a romantic twist. This carefully curated assortment brings together our most adored heart-shaped and layered clays, blending smoky blacks, vibrant reds, crisp whites, and fruity undertones for a playful yet grounding tasting experience.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"958\"\u003ePerfect for sampling or building your stash, each piece offers a satisfying crunch and layered flavour profile, from charred and mineral notes to sweet, earthy undertones. Whether you’re drawn to soft, pastel whites or bold, iron-rich reds, the Love Hearts Collection delivers an unapologetically tactile and multi-sensory clay experience.\u003c\/p\u003e\n\u003chr data-start=\"960\" data-end=\"963\"\u003e\n\u003ch3 data-start=\"965\" data-end=\"1007\"\u003eA selection of our heart-shaped treats, can include:\u003c\/h3\u003e\n\u003cul data-start=\"1009\" data-end=\"2396\"\u003e\n\u003cli data-start=\"1009\" data-end=\"1145\"\u003e\n\u003cp data-start=\"1011\" data-end=\"1145\"\u003e\u003cstrong data-start=\"1011\" data-end=\"1043\"\u003eBlackcurrant Dryfruit Heart:\u003c\/strong\u003e Smoky and earthy with subtle sweet undertones, crisp, roasted texture, and a slight mineral finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1146\" data-end=\"1259\"\u003e\n\u003cp data-start=\"1148\" data-end=\"1259\"\u003e\u003cstrong data-start=\"1148\" data-end=\"1164\"\u003eKing Cookie:\u003c\/strong\u003e Firm, dense, and baked to perfection with iron-rich red earth warmth and a gentle smokiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1260\" data-end=\"1380\"\u003e\n\u003cp data-start=\"1262\" data-end=\"1380\"\u003e\u003cstrong data-start=\"1262\" data-end=\"1277\"\u003eAll Whites:\u003c\/strong\u003e Smooth and delicate, soft yet crunchy with subtle floral-earthy notes and a lightly layered texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1381\" data-end=\"1484\"\u003e\n\u003cp data-start=\"1383\" data-end=\"1484\"\u003e\u003cstrong data-start=\"1383\" data-end=\"1396\"\u003eAll Reds:\u003c\/strong\u003e Iron-rich, baked red clay with a firm, granular texture and faint mineral undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1485\" data-end=\"1651\"\u003e\n\u003cp data-start=\"1487\" data-end=\"1651\"\u003e\u003cstrong data-start=\"1487\" data-end=\"1519\"\u003eBlack and Grey Double Layer:\u003c\/strong\u003e Multi-textured, layered crunch combining deep charcoal and slate grey tones with smoky, petrol-like hints and compact earthiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1652\" data-end=\"2047\"\u003e\n\u003cp data-start=\"1654\" data-end=\"2047\"\u003e\u003cstrong data-start=\"1654\" data-end=\"1680\"\u003eDryfruit Black Hearts:\u003c\/strong\u003e Soft, heart-shaped treats crafted from premium Dryfruit clay powder, coated in a fine Dryfruit layer. They deliver a mellow, clean crunch without grit or stickiness. Flavour opens with bold cement-like earthiness, followed by sweet smokiness and subtle petrol-like undertones, rounded out with a nostalgic rain-on-soil aroma — a gentle but flavour-rich experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2048\" data-end=\"2396\"\u003e\n\u003cp data-start=\"2050\" data-end=\"2396\"\u003e\u003cstrong data-start=\"2050\" data-end=\"2080\"\u003eRustic Hearts (Rose Clay):\u003c\/strong\u003e Delicate, small heart-shaped pieces made from White Khadi and Clay Pot Dust. Leaning into soft earthiness with a chalk-forward finish, these hearts offer balanced, mellow mineral flavours with dry clay warmth. Texture is steady, crumbly, and quietly satisfying, perfect for a gentler, traditional clay experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2398\" data-end=\"2401\"\u003e\n\u003ch3 data-start=\"2403\" data-end=\"2422\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"2424\" data-end=\"3425\"\u003e\n\u003cli data-start=\"2424\" data-end=\"2470\"\u003e\n\u003cp data-start=\"2426\" data-end=\"2470\"\u003e\u003cstrong data-start=\"2426\" data-end=\"2435\"\u003eSize:\u003c\/strong\u003e Pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2471\" data-end=\"2534\"\u003e\n\u003cp data-start=\"2473\" data-end=\"2534\"\u003e\u003cstrong data-start=\"2473\" data-end=\"2484\"\u003eWeight:\u003c\/strong\u003e 225 g full collection includes all listed items\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2535\" data-end=\"2569\"\u003e\n\u003cp data-start=\"2537\" data-end=\"2569\"\u003e\u003cstrong data-start=\"2537\" data-end=\"2547\"\u003eShape:\u003c\/strong\u003e Heart-shaped treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2570\" data-end=\"2658\"\u003e\n\u003cp data-start=\"2572\" data-end=\"2658\"\u003e\u003cstrong data-start=\"2572\" data-end=\"2583\"\u003eColour:\u003c\/strong\u003e Charcoal black, slate grey, iron-rich red, soft white, deep purple tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2659\" data-end=\"2735\"\u003e\n\u003cp data-start=\"2661\" data-end=\"2735\"\u003e\u003cstrong data-start=\"2661\" data-end=\"2673\"\u003eTexture:\u003c\/strong\u003e Firm, crisp, dense with layered, crumbly and soft varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2736\" data-end=\"2801\"\u003e\n\u003cp data-start=\"2738\" data-end=\"2801\"\u003e\u003cstrong data-start=\"2738\" data-end=\"2756\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – satisfying snap with varied textures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2802\" data-end=\"2955\"\u003e\n\u003cp data-start=\"2804\" data-end=\"2955\"\u003e\u003cstrong data-start=\"2804\" data-end=\"2822\"\u003eTaste Profile:\u003c\/strong\u003e Smoky charcoal, baked red earth, mineral dust, roasted sweetness, cement-like undertones, petrichor hints, soft, mellow earthiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2956\" data-end=\"3092\"\u003e\n\u003cp data-start=\"2958\" data-end=\"3092\"\u003e\u003cstrong data-start=\"2958\" data-end=\"2974\"\u003eIngredients:\u003c\/strong\u003e Natural Indian clays including Black Nakumatt, Red Nakumatt, Dryfruit, White Khadi, Clay Pot Dust, and slate blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3093\" data-end=\"3125\"\u003e\n\u003cp data-start=\"3095\" data-end=\"3125\"\u003e\u003cstrong data-start=\"3095\" data-end=\"3117\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3126\" data-end=\"3152\"\u003e\n\u003cp data-start=\"3128\" data-end=\"3152\"\u003e\u003cstrong data-start=\"3128\" data-end=\"3140\"\u003eVendors:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3153\" data-end=\"3378\"\u003e\n\u003cp data-start=\"3155\" data-end=\"3378\"\u003e\u003cstrong data-start=\"3155\" data-end=\"3184\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Featuring heart-shaped and layered clays inspired by Indian geophagic traditions, from roasted black and iron-rich reds to soft, creamy whites, mineral-rich slates, and Dryfruit-infused forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3379\" data-end=\"3425\"\u003e\n\u003cp data-start=\"3381\" data-end=\"3425\"\u003e\u003cstrong data-start=\"3381\" data-end=\"3393\"\u003eStorage:\u003c\/strong\u003e Comes in a reusable kraft box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"200g","offer_id":53384741192007,"sku":"0705150071","price":11.0,"currency_code":"GBP","in_stock":false},{"title":"500g","offer_id":53384741224775,"sku":"0705150072","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_01cb6782-ecf6-4d2e-9b17-d51c55504fed.png?v=1772736435"},{"product_id":"caolin-humo-smoked-mexican-edible-kaolin-clay","title":"Caolín Humo - Edible Mexican smoky kaolin clay","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"61\" data-end=\"75\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"77\" data-end=\"931\"\u003eCaolín Humo is a natural Mexican kaolin clay known for its gentle smoky crunch and velvety creamy mineral profile. These irregular smoked chunks deliver a satisfying sensory experience with notes of damp earth, wet concrete, soft chalk, and lingering wood-smoke, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a silky creamy finish with a distinctive smoky earth character appreciated within geophagia and texture-focused communities. Traditionally associated with artisanal Mexican clay preparation methods, this smoked kaolin is valued for its grounding texture, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"933\" data-end=\"948\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"950\" data-end=\"1582\"\u003e\u003cstrong data-start=\"950\" data-end=\"962\"\u003eTexture:\u003c\/strong\u003e Gentle crisp crunch with soft silky creamy melt-down\u003cbr data-start=\"1015\" data-end=\"1018\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1028\"\u003eTaste:\u003c\/strong\u003e Earthy smoky minerals with wet concrete and soft chalk notes\u003cbr data-start=\"1089\" data-end=\"1092\"\u003e\u003cstrong data-start=\"1092\" data-end=\"1110\"\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"1121\" data-end=\"1124\"\u003e\u003cstrong data-start=\"1124\" data-end=\"1135\"\u003eOrigin:\u003c\/strong\u003e 🇲🇽 Mexico\u003cbr data-start=\"1147\" data-end=\"1150\"\u003e\u003cstrong data-start=\"1150\" data-end=\"1163\"\u003eBest for:\u003c\/strong\u003e Smoky clay lovers, ASMR sessions, creamy texture fans, experienced clay enthusiasts\u003cbr data-start=\"1247\" data-end=\"1250\"\u003e\u003cstrong data-start=\"1250\" data-end=\"1270\"\u003eClay experience:\u003c\/strong\u003e A layered sensory clay with crisp smoky bites that soften into a smooth velvety mineral paste with lingering earthy warmth.\u003cbr data-start=\"1394\" data-end=\"1397\"\u003e\u003cstrong data-start=\"1397\" data-end=\"1412\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1425\" data-end=\"1428\"\u003e\u003cstrong data-start=\"1428\" data-end=\"1450\"\u003eHydration texture:\u003c\/strong\u003e Becomes creamy, silky, and lightly smooth with minimal grit\u003cbr data-start=\"1510\" data-end=\"1513\"\u003e\u003cstrong data-start=\"1513\" data-end=\"1529\"\u003eAroma notes:\u003c\/strong\u003e Wood smoke, damp soil, wet concrete, soft chalk dust\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1584\" data-end=\"1602\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1604\" data-end=\"2190\"\u003e\u003cstrong data-start=\"1604\" data-end=\"1615\"\u003eWeight:\u003c\/strong\u003e Up to 100g\u003cbr data-start=\"1626\" data-end=\"1629\"\u003e\u003cstrong data-start=\"1629\" data-end=\"1639\"\u003eShape:\u003c\/strong\u003e Irregular smoked chunks with natural break lines\u003cbr data-start=\"1688\" data-end=\"1691\"\u003e\u003cstrong data-start=\"1691\" data-end=\"1702\"\u003eColour:\u003c\/strong\u003e Deep grey to charcoal-toned\u003cbr data-start=\"1730\" data-end=\"1733\"\u003e\u003cstrong data-start=\"1733\" data-end=\"1749\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Smoked Kaolin Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1835\" data-end=\"1838\"\u003e\u003cstrong data-start=\"1838\" data-end=\"1849\"\u003eVendor:\u003c\/strong\u003e La Sobrina\u003cbr data-start=\"1860\" data-end=\"1863\"\u003e\u003cstrong data-start=\"1863\" data-end=\"1892\"\u003eTraditional clay origins:\u003c\/strong\u003e Kaolin clay has long been valued throughout Mexico for its purity and balanced mineral profile. Traditional smoking and heating methods deepen the earthy aroma and flavour, creating a richer sensory experience connected to elemental clay preparation traditions.\u003cbr data-start=\"2154\" data-end=\"2157\"\u003e\u003cstrong data-start=\"2157\" data-end=\"2173\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2192\" data-end=\"2205\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2207\" data-end=\"2590\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g) - 1 per customer only","offer_id":53928343208263,"sku":"0304190092","price":0.49,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53928343142727,"sku":"0304190091","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_04ce977a-5fa3-4bdb-9986-738155b5cbcd.png?v=1774149341"},{"product_id":"9-clay-powder-sampler-coming-soon","title":"9 Indian Clay Powder and Dust Sampler","description":"\u003cp data-start=\"81\" data-end=\"376\"\u003eA full-spectrum powder experience for those who crave flavour without the bite, this 9 Clay Powder Sampler brings together nine distinct Indian clay dusts from Rose Clay and Hari — each finely milled for instant melt, layered mineral depth, and a true-to-tradition pica journey in powder form.\u003c\/p\u003e\n\u003cp data-start=\"81\" data-end=\"376\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe sampler arrives in a sturdy plastic container with 9 divided compartments, keeping each clay separate and fresh and with a tiny wooden Spatula\u003c\/p\u003e\n\u003chr data-start=\"378\" data-end=\"381\"\u003e\n\u003ch3 data-start=\"383\" data-end=\"393\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"394\" data-end=\"424\"\u003e9 individual powder portions\u003c\/p\u003e\n\u003ch3 data-start=\"426\" data-end=\"438\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"439\" data-end=\"511\"\u003e\u003cmeta charset=\"utf-8\"\u003eUp to 10-15g of each\u003c\/p\u003e\n\u003ch3 data-start=\"513\" data-end=\"524\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"525\" data-end=\"545\"\u003eFine powder \/ dust\u003c\/p\u003e\n\u003ch3 data-start=\"547\" data-end=\"559\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"560\" data-end=\"643\"\u003eSpectrum of orange, red, gold, yellow, grey, pink, black, and blended earth tones\u003c\/p\u003e\n\u003ch3 data-start=\"645\" data-end=\"658\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"659\" data-end=\"711\"\u003eFine, dry dust that melts or pastes when moistened\u003c\/p\u003e\n\u003ch3 data-start=\"713\" data-end=\"732\"\u003eCrunch Factor\u003c\/h3\u003e\n\u003cp data-start=\"733\" data-end=\"791\"\u003eNone – designed for melt, press, or sprinkle experiences\u003c\/p\u003e\n\u003chr data-start=\"793\" data-end=\"796\"\u003e\n\u003ch2 data-start=\"798\" data-end=\"848\"\u003eIncluded Powders (Single-Sentence Descriptions)\u003c\/h2\u003e\n\u003cp data-start=\"850\" data-end=\"1135\"\u003e\u003cstrong data-start=\"850\" data-end=\"879\"\u003e1. Terra Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"879\" data-end=\"882\"\u003eDeeply earthy Indian Orange Terracotta powder with an iron-forward, metallic dryness and raw “topsoil” intensity, delivering a sun-baked clay pot flavour with petrichor notes and a clean, mineral-heavy finish reminiscent of crushed terracotta kulhads.\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1318\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1166\"\u003e2. Ember Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1166\" data-end=\"1169\"\u003eA bold blend of red nakumatt and dryfruit clay offering a smoky, roasted earth profile with cement-like depth and a warm, charcoal-toned undertone.\u003c\/p\u003e\n\u003cp data-start=\"1320\" data-end=\"1527\"\u003e\u003cstrong data-start=\"1320\" data-end=\"1355\"\u003e3. Golden Rose Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1355\" data-end=\"1358\"\u003eNutty, dry, and deeply earthy with a clean mineral finish, this golden-toned powder delivers an intense soil-forward flavour with a satisfyingly pure, dusty character.\u003c\/p\u003e\n\u003cp data-start=\"1529\" data-end=\"1757\"\u003e\u003cstrong data-start=\"1529\" data-end=\"1566\"\u003e4. Yellow Butter Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1566\" data-end=\"1569\"\u003eCreamy and rich with earthy, nutty and slightly salty notes, this layered powder begins bold and mineral-heavy before melting into a smooth, buttery, almost basement-after-rain softness.\u003c\/p\u003e\n\u003cp data-start=\"1759\" data-end=\"1965\"\u003e\u003cstrong data-start=\"1759\" data-end=\"1789\"\u003e5. Cement Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"1789\" data-end=\"1792\"\u003eIntensely mineral and grounding, this grey clay powder captures the unmistakable flavour of fresh cement and rain-soaked concrete with dusty, slightly metallic undertones.\u003c\/p\u003e\n\u003cp data-start=\"1967\" data-end=\"2158\"\u003e\u003cstrong data-start=\"1967\" data-end=\"2000\"\u003e6. Pink Love Dust (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"2000\" data-end=\"2003\"\u003eSoftly earthy and iron-rich with subtle floral and petrichor notes, this pink powder offers a clean “fresh rain on soil” aroma and smooth mineral finish.\u003c\/p\u003e\n\u003cp data-start=\"2160\" data-end=\"2350\"\u003e\u003cstrong data-start=\"2160\" data-end=\"2192\"\u003e7. Black Candy Powder (Hari)\u003c\/strong\u003e\u003cbr data-start=\"2192\" data-end=\"2195\"\u003eA smoky, charcoal-dark blend of blackhall, magmitti, dryfruit and smoked nakumatt delivering deep roasted earth tones and a rich, bonfire-like intensity.\u003c\/p\u003e\n\u003cp data-start=\"2352\" data-end=\"2545\"\u003e\u003cstrong data-start=\"2352\" data-end=\"2385\"\u003e8. Red Khadi Powder (Rose Clay)\u003c\/strong\u003e\u003cbr data-start=\"2385\" data-end=\"2388\"\u003eDeep Earthy and wet topsoil notes, this vivid red powder provides a bold mineral punch.\u003c\/p\u003e\n\u003cp data-start=\"2547\" data-end=\"2736\"\u003e\u003cstrong data-start=\"2547\" data-end=\"2578\"\u003e9. Mixed Clay Powder (Hari)\u003c\/strong\u003e\u003cbr data-start=\"2578\" data-end=\"2581\"\u003eA complex medley of mixed nakumatt, rose, Christmas and diamond clays creating a layered earthy profile that balances dusty sweetness with mineral depth.\u003c\/p\u003e\n\u003chr data-start=\"2738\" data-end=\"2741\"\u003e\n\u003ch3 data-start=\"2743\" data-end=\"2762\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"2763\" data-end=\"2932\"\u003eFrom iron-rich terracotta and wet cement to buttery soil and smoky charcoal, this sampler moves through petrichor, basement, roasted earth, and metallic mineral notes.\u003c\/p\u003e\n\u003ch3 data-start=\"2934\" data-end=\"2951\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"2952\" data-end=\"3028\"\u003eNatural edible clay powders (varies by blend; see individual descriptions)\u003c\/p\u003e\n\u003ch3 data-start=\"3030\" data-end=\"3053\"\u003eCountry Of Origin\u003c\/h3\u003e\n\u003cp data-start=\"3054\" data-end=\"3061\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"3063\" data-end=\"3075\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"3076\" data-end=\"3094\"\u003eVarious\u003c\/p\u003e\n\u003ch3 data-start=\"3096\" data-end=\"3126\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-start=\"3127\" data-end=\"3355\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eInspired by longstanding South Asian traditions of sun-baked terracotta, roasted nakumatt clays, and mineral-rich soil preparations historically consumed for their grounding, earthy intensity and distinctive texture experiences.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53416664072519,"sku":"0205150001","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_0a4a5b8e-102f-4a8b-806e-05eb69821328.png?v=1772152802"},{"product_id":"chaco-pucks-natural-edible-clay-treats","title":"Chaco Pucks – Smoky, Deeply earthy, Indian edible clay treats","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e\"\u003cmeta charset=\"utf-8\"\u003eDense smoky pucks with a powerful snap and a slow mineral crumble\"\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eChaco Pucks are a natural Indian clay blend known for their dense crunch and deep smoky mineral flavour profile. These handcrafted clay pucks combine smoky roasted clays with iron-rich Red Khadi to create a bold, grounding sensory experience. Each thick disc delivers a firm, satisfying snap with notes of roasted earth, dry soil, wet cement, smoky charcoal, and rich red minerals before gradually breaking down into a fine, powdery crumble. The texture offers a clean, dry finish with a dense earthy character that rewards slow enjoyment. Traditionally inspired by India's long-standing practice of hand-pressing mineral-rich clays into dense discs for their robust texture and distinctive earthy flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense, compact crunch with a slow, powdery crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted smoky clay, dry soil, wet cement, Red Khadi minerals and subtle charcoal notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crunch lovers, smoky clay enthusiasts, ASMR, and experienced clay collectors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A dense, satisfying clay puck that delivers a powerful snap before slowly melting into a rich, smoky mineral crumble.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense snap\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth, creamy mineral paste while retaining its rich smoky depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, smoky charcoal, dry soil, wet cement, iron-rich minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Approximately 105 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Thick hand-pressed round pucks\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural rich brown with earthy mineral variation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Smoky Clays and Red Khadi Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hand-pressed clay pucks have long been produced across parts of India, where naturally occurring mineral clays are compacted and dried to create dense, satisfying textures. This blend combines smoky roasted clays with iron-rich Red Khadi to celebrate the bold flavours and robust character of traditional Indian earth materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53431777034567,"sku":"0405090105","price":7.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/7_d147cd29-8aad-4db2-a68f-9b0d04a43a9b.png?v=1774819404"},{"product_id":"crystal-dryfruit-double-layer-hearts","title":"Crystal Dryfruit Double Layer Hearts - Edible Clay treats for Geophagia\/ Pica","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"43\" data-end=\"65\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"66\" data-end=\"752\"\u003eCrystal Dryfruit Double Layer Hearts combine two beloved clay profiles in one visually striking, layered treat. Handcrafted from Dryfruit clay and Crystal Nakumatt, these thick love-heart shapes deliver a balanced interplay of flavours and textures. The Dryfruit layer provides a classic roasted profile with smoky warmth and charcoal-like depth, while the Crystal Nakumatt layer introduces a bold, cement-like earthiness reminiscent of rain hitting dry concrete or the cool scent of a damp basement. Each bite starts with an intensely earthy snap and gradually softens into a smooth, mineral-rich clay melt, offering a multi-layered sensory experience for dedicated clay enthusiasts.\u003c\/p\u003e\n\u003chr data-start=\"754\" data-end=\"757\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"759\" data-end=\"781\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"782\" data-end=\"1000\"\u003eDense and hard, with a crisp break that shatters into small, grit-free shards. As the clay melts in the mouth, it transitions into a smooth, creamy paste, delivering a layered crunch that is both firm and satisfying.\u003c\/p\u003e\n\u003chr data-start=\"1002\" data-end=\"1005\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1007\" data-end=\"1026\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1027\" data-end=\"1281\"\u003eExpect a bold roasted-earth profile with smoky charcoal undertones, cement-like mineral depth, damp basement notes, and subtle dusty clay aromas. The Dryfruit layer gives warmth and smokiness, while the Crystal Nakumatt adds a grounding, earthy finish.\u003c\/p\u003e\n\u003chr data-start=\"1283\" data-end=\"1286\"\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1288\" data-end=\"1309\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1310\" data-end=\"1582\"\u003eCrystal Dryfruit Double Layer Hearts are perfect for those who enjoy complex clay treats with both visual and textural layers. The combination of roasted and mineral-forward clays offers a deliberate, immersive chew with a satisfying balance of intensity and smoothness.\u003c\/p\u003e\n\u003chr data-start=\"1584\" data-end=\"1587\"\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1589\" data-end=\"1607\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1608\" data-end=\"1863\"\u003e\n\u003cli data-section-id=\"19emt2j\" data-start=\"1608\" data-end=\"1648\"\u003e\n\u003cp data-start=\"1610\" data-end=\"1648\"\u003eThick double-layer love-heart design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"k0hftn\" data-start=\"1649\" data-end=\"1703\"\u003e\n\u003cp data-start=\"1651\" data-end=\"1703\"\u003eCombination of Dryfruit and Crystal Nakumatt clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vy8ayz\" data-start=\"1704\" data-end=\"1761\"\u003e\n\u003cp data-start=\"1706\" data-end=\"1761\"\u003eDense, crisp texture with smooth, mineral-rich finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ej958z\" data-start=\"1762\" data-end=\"1818\"\u003e\n\u003cp data-start=\"1764\" data-end=\"1818\"\u003eBold roasted, smoky, and cement-like flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kjpuoa\" data-start=\"1819\" data-end=\"1863\"\u003e\n\u003cp data-start=\"1821\" data-end=\"1863\"\u003eMulti-layered crunch and melt experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1865\" data-end=\"1868\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1870\" data-end=\"1891\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1892\" data-end=\"2734\"\u003e\n\u003cli data-section-id=\"1ymedhl\" data-start=\"1892\" data-end=\"1925\"\u003e\n\u003cp data-start=\"1894\" data-end=\"1925\"\u003e\u003cstrong data-start=\"1894\" data-end=\"1903\"\u003eSize:\u003c\/strong\u003e Medium heart pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"f6pgie\" data-start=\"1926\" data-end=\"1946\"\u003e\n\u003cp data-start=\"1928\" data-end=\"1946\"\u003e\u003cstrong data-start=\"1928\" data-end=\"1939\"\u003eWeight:\u003c\/strong\u003e 65 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lcomsy\" data-start=\"1947\" data-end=\"1992\"\u003e\n\u003cp data-start=\"1949\" data-end=\"1992\"\u003e\u003cstrong data-start=\"1949\" data-end=\"1959\"\u003eShape:\u003c\/strong\u003e Thick double-layer love hearts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12f675n\" data-start=\"1993\" data-end=\"2062\"\u003e\n\u003cp data-start=\"1995\" data-end=\"2062\"\u003e\u003cstrong data-start=\"1995\" data-end=\"2006\"\u003eColour:\u003c\/strong\u003e Deep brown to charcoal tones with lighter grey layers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"m5zynr\" data-start=\"2063\" data-end=\"2140\"\u003e\n\u003cp data-start=\"2065\" data-end=\"2140\"\u003e\u003cstrong data-start=\"2065\" data-end=\"2077\"\u003eTexture:\u003c\/strong\u003e Dense and hard with crisp snap; melts into smooth clay paste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1yrj7ru\" data-start=\"2141\" data-end=\"2193\"\u003e\n\u003cp data-start=\"2143\" data-end=\"2193\"\u003e\u003cstrong data-start=\"2143\" data-end=\"2161\"\u003eCrunch Factor:\u003c\/strong\u003e Strong crunch with sharp snap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7whjdw\" data-start=\"2194\" data-end=\"2296\"\u003e\n\u003cp data-start=\"2196\" data-end=\"2296\"\u003e\u003cstrong data-start=\"2196\" data-end=\"2214\"\u003eTaste Profile:\u003c\/strong\u003e Roasted earth, charcoal warmth, cement-like minerals, damp basement, dusty clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1koe12c\" data-start=\"2297\" data-end=\"2354\"\u003e\n\u003cp data-start=\"2299\" data-end=\"2354\"\u003e\u003cstrong data-start=\"2299\" data-end=\"2315\"\u003eIngredients:\u003c\/strong\u003e Dryfruit clay, Crystal Nakumatt clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2355\" data-end=\"2387\"\u003e\n\u003cp data-start=\"2357\" data-end=\"2387\"\u003e\u003cstrong data-start=\"2357\" data-end=\"2379\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2388\" data-end=\"2413\"\u003e\n\u003cp data-start=\"2390\" data-end=\"2413\"\u003e\u003cstrong data-start=\"2390\" data-end=\"2401\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"14q5nk0\" data-start=\"2414\" data-end=\"2734\"\u003e\n\u003cp data-start=\"2416\" data-end=\"2734\"\u003e\u003cstrong data-start=\"2416\" data-end=\"2445\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Dryfruit clay is prized in India for its roasted, smoky flavour and crisp bite. Crystal Nakumatt clay is valued for its deep cement-like earthiness, clean crunch, and smooth mineral paste finish. The pairing of these two traditional clays delivers a layered and complex clay experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2736\" data-end=\"2739\"\u003e\n\u003cp data-start=\"2741\" data-end=\"3105\"\u003e\u003cem\u003e\u003cstrong data-start=\"2741\" data-end=\"2755\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"2755\" data-end=\"2758\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53462026158407,"sku":"0405090141","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Crystal_Dryfruit_Double_Layer_Hearts_c9005020-c786-4bb6-bb2d-6273a1b4617b.png?v=1773103119"},{"product_id":"clay-and-crumb-shots-by-flavour-edible-clay-powders-and-crumbs-for-pica-and-geophagia","title":"Clay Flavour Pots - Explore the range of Indian clay powders snd crumbs by flavour profile","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eClay Powder and Crumb Flavour Pots are designed for exploring different clay flavour profiles without committing to larger chunks or treats. Packed in handy Kraft shot-sized pots, each blend contains mostly fine clay powder with a scattering of crumbs for a gentle, textured crunch.\u003c\/p\u003e\n\u003cp\u003eThese shots are ideal for those with sensitive teeth, or for anyone curious about the flavour of natural clays before moving on to firmer chunks, bars, or chalk-style treats. Each pot offers a focused taste experience built around a specific flavour profile, allowing you to explore smoky, creamy, mineral, or earthy clay notes at your own pace.\u003c\/p\u003e\n\u003cp\u003eThink of them as flavour samplers for the clay-curious — similar to our mystery mix-ups, but guided by a chosen taste profile. Whether you prefer subtle creamy tones or bold iron-rich earthiness, Clay and Crumb Shots provide an easy way to discover what your crunch cravings lean towards.\u003c\/p\u003e\n\u003ch3\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp\u003eSoft, powdery clay with occasional crumb fragments. Designed for a gentle bite with light texture rather than firm crunch, making them suitable for those who prefer a softer clay experience.\u003c\/p\u003e\n\u003ch3\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp\u003eEach shot highlights a different clay flavour profile:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSmoky Char (Blacks)\u003c\/strong\u003e – deep roasted tones with charcoal-like, smoky earthiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMild Creamy\/Chalky (Whites)\u003c\/strong\u003e – smooth, soft mineral notes with a creamy clay and chalky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCementy (Greys)\u003c\/strong\u003e – bold mineral profile reminiscent of wet cement, limestone and stone dust.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIron-Rich Earthy (Reds\/Browns)\u003c\/strong\u003e – rich red-clay depth with metallic, soil-like undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMineral-Rich Terra (Oranges)\u003c\/strong\u003e – layered mineral flavours with dry earth and petrichor notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGasoline\/Petrol-tone (Mixed Colours) - \u003c\/strong\u003ea mix of clays that taste like gas\/petrol such as Yellowstone and Dryfruit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClay Experience\u003c\/h3\u003e\n\u003cp\u003eThese clay shots are perfect for slow tasting and flavour exploration. The powder-dominant texture allows the mineral taste of each blend to come through clearly, while small crumbs add just enough texture to keep the experience interesting without being too hard on the teeth.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFlavour-focused clay sampler pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePowder-heavy texture with crumb pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGentle on sensitive teeth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for tasting new clay flavour profiles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eConvenient Kraft shot-sized containers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e Kraft shot pot\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 50g or 75g options\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eShape:\u003c\/strong\u003e Powder with crumb fragments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Varies by flavour profile (light cream to deep earthy red\/brown)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Fine powder with crumb texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch Factor:\u003c\/strong\u003e Low to mild crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTaste Profile:\u003c\/strong\u003e Smoky, creamy, cementy, iron-rich earthy, or mineral-rich depending on blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Natural clay blends and clay crumbs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCountry of Origin:\u003c\/strong\u003e Varies depending on clay blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVendor:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e Varies depending on clay blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by traditional earth and mineral clay profiles enjoyed in geophagy cultures worldwide.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eThis product is made from natural earth materials and is intended for sensory and hobby use. Natural clay products may vary in colour, flavour, texture, and hardness from batch to batch. Small stones, grit, or mineral fragments may occasionally occur due to the natural origin of the clay. Please consume responsibly and discontinue use if any discomfort occurs.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g \/ Smoky Char","offer_id":53520883155271,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Mild Creamy\/Chalky","offer_id":53520883188039,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Cementy","offer_id":53520883220807,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Iron-Rich Earthy","offer_id":53520883253575,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Mineral-Rich Terra","offer_id":53520883286343,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ Gasoline\/Petrol-tone","offer_id":53609969353031,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Smoky Char","offer_id":53520883319111,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Mild Creamy\/Chalky","offer_id":53520883351879,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Cementy","offer_id":53520883384647,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Iron-Rich Earthy","offer_id":53520883417415,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Mineral-Rich Terra","offer_id":53520883450183,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true},{"title":"75g \/ Gasoline\/Petrol-tone","offer_id":53609969385799,"sku":null,"price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_7ede38a2-a304-4cf6-9a62-19c8ee496b73.png?v=1773532393"},{"product_id":"silver-pucks","title":"Silver Pucks - Edible Clay treats for Pica\/ Geophagia","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"89\" data-end=\"115\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"93\" data-end=\"113\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"116\" data-end=\"493\"\u003eSilver Pucks are striking, compact clay discs crafted from a blend of black slate and non-roasted natural clay, sourced from Rose Clay. These pucks offer a clean yet bold mineral experience, combining the smooth density of raw clay with the distinctive edge of slate. The result is a cool-toned, grounding profile that leans into stone-like depth with a refined, earthy finish.\u003c\/p\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"495\" data-end=\"521\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"499\" data-end=\"519\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"522\" data-end=\"752\"\u003eFirm and dense, Silver Pucks deliver a crisp, controlled bite. The slate component adds a slightly sharper snap, while the non-roasted clay softens the breakdown—transitioning from solid chunks into a smooth, lightly gritty paste.\u003c\/p\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"754\" data-end=\"777\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"758\" data-end=\"775\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"778\" data-end=\"1087\"\u003eExpect a mineral-forward profile with subtle stone and slate notes leading the way. The non-roasted clay brings a natural earthiness—clean soil, dry dust, and faint chalk undertones—balanced by the cooler, almost metallic edge from the slate. The aroma is fresh, understated, and reminiscent of rain on stone.\u003c\/p\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1089\" data-end=\"1114\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1093\" data-end=\"1112\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1115\" data-end=\"1345\"\u003eSilver Pucks offer a more refined, stone-led experience—less smoky, more mineral and clean. Ideal for those who enjoy raw clay profiles with a subtle twist, these pucks deliver a steady crunch followed by a smooth, grounding melt.\u003c\/p\u003e\n\u003chr data-start=\"1347\" data-end=\"1350\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1352\" data-end=\"1372\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1356\" data-end=\"1372\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1373\" data-end=\"1580\"\u003e\n\u003cli data-section-id=\"hcrm2x\" data-start=\"1373\" data-end=\"1406\"\u003eSlate-infused mineral flavour\u003c\/li\u003e\n\u003cli data-section-id=\"xh3zn2\" data-start=\"1407\" data-end=\"1456\"\u003eNon-roasted clay for a clean, natural profile\u003c\/li\u003e\n\u003cli data-section-id=\"5jehqj\" data-start=\"1457\" data-end=\"1498\"\u003eDense puck shape for controlled bites\u003c\/li\u003e\n\u003cli data-section-id=\"145oize\" data-start=\"1499\" data-end=\"1541\"\u003eSmooth transition from crunch to paste\u003c\/li\u003e\n\u003cli data-section-id=\"1fqz91p\" data-start=\"1542\" data-end=\"1580\"\u003eBalanced, stone-forward experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1582\" data-end=\"1585\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1587\" data-end=\"1610\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1591\" data-end=\"1610\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1611\" data-end=\"2204\"\u003e\n\u003cli data-section-id=\"1ytugav\" data-start=\"1611\" data-end=\"1636\"\u003e\n\u003cstrong data-start=\"1613\" data-end=\"1622\"\u003eSize:\u003c\/strong\u003e Medium puck\u003c\/li\u003e\n\u003cli data-section-id=\"1w44kng\" data-start=\"1637\" data-end=\"1671\"\u003e\n\u003cstrong data-start=\"1639\" data-end=\"1650\"\u003eWeight:\u003c\/strong\u003e Approx. 100g total\u003c\/li\u003e\n\u003cli data-section-id=\"8f60z2\" data-start=\"1672\" data-end=\"1706\"\u003e\n\u003cstrong data-start=\"1674\" data-end=\"1684\"\u003eShape:\u003c\/strong\u003e Round discs (pucks)\u003c\/li\u003e\n\u003cli data-section-id=\"11zqva2\" data-start=\"1707\" data-end=\"1748\"\u003e\n\u003cstrong data-start=\"1709\" data-end=\"1720\"\u003eColour:\u003c\/strong\u003e Dark grey to silver-toned\u003c\/li\u003e\n\u003cli data-section-id=\"1vx6nyx\" data-start=\"1749\" data-end=\"1794\"\u003e\n\u003cstrong data-start=\"1751\" data-end=\"1763\"\u003eTexture:\u003c\/strong\u003e Firm, dense, slightly gritty\u003c\/li\u003e\n\u003cli data-section-id=\"zely7w\" data-start=\"1795\" data-end=\"1841\"\u003e\n\u003cstrong data-start=\"1797\" data-end=\"1815\"\u003eCrunch Factor:\u003c\/strong\u003e Medium-hard, crisp bite\u003c\/li\u003e\n\u003cli data-section-id=\"1jyusgj\" data-start=\"1842\" data-end=\"1918\"\u003e\n\u003cstrong data-start=\"1844\" data-end=\"1862\"\u003eTaste Profile:\u003c\/strong\u003e Mineral-rich, slate, clean soil, dry, slightly chalky\u003c\/li\u003e\n\u003cli data-section-id=\"106mqhq\" data-start=\"1919\" data-end=\"1977\"\u003e\n\u003cstrong data-start=\"1921\" data-end=\"1937\"\u003eIngredients:\u003c\/strong\u003e Black slate, natural non-roasted clay\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"1978\" data-end=\"2010\"\u003e\n\u003cstrong data-start=\"1980\" data-end=\"2002\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2011\" data-end=\"2036\"\u003e\n\u003cstrong data-start=\"2013\" data-end=\"2024\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"1b4rx4l\" data-start=\"2037\" data-end=\"2204\"\u003e\n\u003cstrong data-start=\"2039\" data-end=\"2068\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by traditional Indian raw clays and slate-based materials, valued for their clean mineral taste and smooth, earthy character\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2206\" data-end=\"2209\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2211\" data-end=\"2231\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2215\" data-end=\"2229\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2232\" data-end=\"2577\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly\u003c\/em\u003e.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53526223814983,"sku":"0405090167","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3418a833-2d5c-49b9-bc38-d1458af1a181.png?v=1774273071"},{"product_id":"mexican-regios-lumps","title":"Regio-Style Clay Croutons (Terrones Crotones Regios) - Edible Mexican Clay for Pica\/ Geophagia","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"72\" data-end=\"91\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"93\" data-end=\"377\"\u003eRegios Lumps (Terrones Crotones Regios) are rustic Mexican clay chunks crafted from a traditional blend of Tepetate and Adobe. These earthy, irregular pieces are known for their soft, dusty bite and signature transformation into a rich, muddy paste that remains smooth and non-sticky.\u003c\/p\u003e\n\u003cp data-start=\"379\" data-end=\"664\"\u003eWith their natural brown tones and raw, unrefined appearance, Regios Lumps deliver a grounded clay experience rooted in deep soil character. Each piece offers a manageable crunch that quickly softens, creating a thick, earthy consistency that captures the essence of rain-soaked earth.\u003c\/p\u003e\n\u003chr data-start=\"666\" data-end=\"669\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"671\" data-end=\"690\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"692\" data-end=\"920\"\u003eSoft to medium crunch with a dusty bite\u003cbr data-start=\"731\" data-end=\"734\"\u003eQuick breakdown into a smooth, muddy paste\u003cbr data-start=\"776\" data-end=\"779\"\u003eManageable grit for a lightly textured feel\u003cbr data-start=\"822\" data-end=\"825\"\u003eNon-sticky, clean melt despite mud-like consistency\u003cbr data-start=\"876\" data-end=\"879\"\u003eIrregular chunks with natural variation\u003c\/p\u003e\n\u003chr data-start=\"922\" data-end=\"925\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"927\" data-end=\"943\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"945\" data-end=\"1106\"\u003eDeep raw dirt flavour\u003cbr data-start=\"966\" data-end=\"969\"\u003eRich rainy earthiness\u003cbr data-start=\"990\" data-end=\"993\"\u003eMild sweet notes of damp mud\u003cbr data-start=\"1021\" data-end=\"1024\"\u003eNatural soil and adobe undertones\u003cbr data-start=\"1057\" data-end=\"1060\"\u003eSoft, earthy aroma reminiscent of wet ground\u003c\/p\u003e\n\u003chr data-start=\"1108\" data-end=\"1111\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1113\" data-end=\"1131\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1133\" data-end=\"1347\"\u003eRegios Lumps are made for true earth lovers. Their soft crunch and rapid transformation into a muddy, paste-like texture create a deeply immersive sensory experience that feels close to natural soil after rainfall.\u003c\/p\u003e\n\u003cp data-start=\"1349\" data-end=\"1656\"\u003eThe flavour is bold yet comforting, with rich dirt tones softened by a subtle sweetness that emerges as the clay breaks down. The balance of grit and smoothness keeps the texture engaging without becoming harsh, making these lumps ideal for those who enjoy authentic, soil-forward clay with a mellow finish.\u003c\/p\u003e\n\u003chr data-start=\"1658\" data-end=\"1661\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1663\" data-end=\"1678\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"1680\" data-end=\"1939\"\u003eTraditional blend of Tepetate and Adobe clay\u003cbr data-start=\"1724\" data-end=\"1727\"\u003eSoft to medium crunch with muddy paste melt\u003cbr data-start=\"1770\" data-end=\"1773\"\u003eDeep earthy flavour with subtle natural sweetness\u003cbr data-start=\"1822\" data-end=\"1825\"\u003eManageable grit with non-sticky texture\u003cbr data-start=\"1864\" data-end=\"1867\"\u003eRaw, soil-forward clay experience\u003cbr data-start=\"1900\" data-end=\"1903\"\u003eNaturally irregular, rustic chunks\u003c\/p\u003e\n\u003chr data-start=\"1941\" data-end=\"1944\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1946\" data-end=\"1964\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1966\" data-end=\"2854\"\u003e\n\u003cli data-section-id=\"1bw94x6\" data-start=\"1966\" data-end=\"2016\"\u003e\n\u003cp data-start=\"1968\" data-end=\"2016\"\u003e\u003cstrong data-start=\"1968\" data-end=\"1977\"\u003eSize:\u003c\/strong\u003e Irregular chunks; variation expected\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lx0c30\" data-start=\"2017\" data-end=\"2064\"\u003e\n\u003cp data-start=\"2019\" data-end=\"2064\"\u003e\u003cstrong data-start=\"2019\" data-end=\"2030\"\u003eWeight:\u003c\/strong\u003e Typically available up to 100 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qsu9gm\" data-start=\"2065\" data-end=\"2111\"\u003e\n\u003cp data-start=\"2067\" data-end=\"2111\"\u003e\u003cstrong data-start=\"2067\" data-end=\"2077\"\u003eShape:\u003c\/strong\u003e Natural lumps and broken pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1cuaw32\" data-start=\"2112\" data-end=\"2170\"\u003e\n\u003cp data-start=\"2114\" data-end=\"2170\"\u003e\u003cstrong data-start=\"2114\" data-end=\"2125\"\u003eColour:\u003c\/strong\u003e Medium to deep brown with earthy variation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1aw50bi\" data-start=\"2171\" data-end=\"2247\"\u003e\n\u003cp data-start=\"2173\" data-end=\"2247\"\u003e\u003cstrong data-start=\"2173\" data-end=\"2185\"\u003eTexture:\u003c\/strong\u003e Dusty, soft to medium crunch; turns into smooth muddy paste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"94vrmb\" data-start=\"2248\" data-end=\"2322\"\u003e\n\u003cp data-start=\"2250\" data-end=\"2322\"\u003e\u003cstrong data-start=\"2250\" data-end=\"2268\"\u003eCrunch Factor:\u003c\/strong\u003e 2.5–3 – gentle to medium crunch with soft breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wuumip\" data-start=\"2323\" data-end=\"2397\"\u003e\n\u003cp data-start=\"2325\" data-end=\"2397\"\u003e\u003cstrong data-start=\"2325\" data-end=\"2343\"\u003eTaste Profile:\u003c\/strong\u003e Deep raw dirt, rainy earth, mild damp mud sweetness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"179hmn9\" data-start=\"2398\" data-end=\"2456\"\u003e\n\u003cp data-start=\"2400\" data-end=\"2456\"\u003e\u003cstrong data-start=\"2400\" data-end=\"2416\"\u003eIngredients:\u003c\/strong\u003e Natural Tepetate and Adobe clay blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"j8kohe\" data-start=\"2457\" data-end=\"2490\"\u003e\n\u003cp data-start=\"2459\" data-end=\"2490\"\u003e\u003cstrong data-start=\"2459\" data-end=\"2481\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"4h8z7q\" data-start=\"2491\" data-end=\"2515\"\u003e\n\u003cp data-start=\"2493\" data-end=\"2515\"\u003e\u003cstrong data-start=\"2493\" data-end=\"2504\"\u003eVendor:\u003c\/strong\u003e Multiple\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kdrrbu\" data-start=\"2516\" data-end=\"2854\"\u003e\n\u003cp data-start=\"2518\" data-end=\"2854\"\u003e\u003cstrong data-start=\"2518\" data-end=\"2547\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Tepetate and Adobe clays have long been used across Mexico in both construction and traditional practices. Their natural composition reflects mineral-rich soils, known for their earthy flavour and distinctive muddy texture when broken down, connecting closely to the scent and feel of rain-soaked ground.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2856\" data-end=\"2859\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2861\" data-end=\"2874\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2876\" data-end=\"3221\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53541224481095,"sku":"0304190097","price":8.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b4fec658-7e58-4d4e-84a6-83bc8f2d3994.png?v=1774141735"},{"product_id":"dark-grey-clay","title":"Dark Grey Clay - Ukrainian natural edible crunchy clay\/dirt chunks","description":"\u003ch3 data-end=\"125\" data-start=\"99\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"123\" data-start=\"103\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"637\" data-start=\"126\"\u003eDark Grey Clay is a beautifully balanced natural clay, offering a dense structure and medium hardness that delivers both substance and comfort in every bite. Its deep grey tone and naturally velvety surface are enhanced by a delicate coating of fine clay pollen, giving it a soft, almost powdery touch. This clay is crafted by nature to provide a clean, satisfying crunch followed by a smooth, grounded finish, making it a reliable staple for those who enjoy classic earthy profiles with a slightly smoky twist.\u003c\/p\u003e\n\u003chr data-end=\"642\" data-start=\"639\"\u003e\n\u003ch3 data-end=\"670\" data-start=\"644\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"668\" data-start=\"648\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"988\" data-start=\"671\"\u003eA medium-hard clay with a dense, compact body that breaks with a steady, controlled crunch. The velvety outer layer softens the initial bite, while the interior remains firm and structured. It does not stick to the teeth or produce any squeak, offering a clean and comfortable chewing experience from start to finish.\u003c\/p\u003e\n\u003chr data-end=\"993\" data-start=\"990\"\u003e\n\u003ch3 data-end=\"1018\" data-start=\"995\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1016\" data-start=\"999\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1251\" data-start=\"1019\"\u003eExpect a rich raw earth flavour at the forefront — deep, grounding, and full-bodied. This is layered with subtle roasted coal undertones, adding a gentle smokiness that lingers softly without overwhelming the natural soil character.\u003c\/p\u003e\n\u003chr data-end=\"1256\" data-start=\"1253\"\u003e\n\u003ch3 data-end=\"1283\" data-start=\"1258\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1281\" data-start=\"1262\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1584\" data-start=\"1284\"\u003eDark Grey Clay is all about consistency and ease. From its soft-touch exterior to its clean crunch and smooth breakdown, it offers a fuss-free, satisfying session. Ideal for those who appreciate earthy depth without grit or stickiness, and who enjoy a slightly smoky edge to round out the experience.\u003c\/p\u003e\n\u003chr data-end=\"1589\" data-start=\"1586\"\u003e\n\u003ch3 data-end=\"1611\" data-start=\"1591\" data-section-id=\"pm8yra\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1611\" data-start=\"1595\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1851\" data-start=\"1612\"\u003e\n\u003cli data-end=\"1649\" data-start=\"1612\" data-section-id=\"jqs45s\"\u003eMedium-hard, dense clay structure\u003c\/li\u003e\n\u003cli data-end=\"1702\" data-start=\"1650\" data-section-id=\"1ymqy6t\"\u003eVelvety surface with natural clay pollen coating\u003c\/li\u003e\n\u003cli data-end=\"1748\" data-start=\"1703\" data-section-id=\"y94226\"\u003eClean crunch with no squeak or stickiness\u003c\/li\u003e\n\u003cli data-end=\"1777\" data-start=\"1749\" data-section-id=\"68d1uj\"\u003eSmooth, comfortable chew\u003c\/li\u003e\n\u003cli data-end=\"1816\" data-start=\"1778\" data-section-id=\"1mzwktn\"\u003eSubtle smoky undertones in flavour\u003c\/li\u003e\n\u003cli data-end=\"1851\" data-start=\"1817\" data-section-id=\"8b0yco\"\u003eNaturally rich, earthy profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1856\" data-start=\"1853\"\u003e\n\u003ch3 data-end=\"1881\" data-start=\"1858\" data-section-id=\"o9mgun\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1881\" data-start=\"1862\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2420\" data-start=\"1882\"\u003e\n\u003cli data-end=\"1919\" data-start=\"1882\" data-section-id=\"1si10lb\"\u003e\n\u003cstrong data-end=\"1893\" data-start=\"1884\"\u003eSize:\u003c\/strong\u003e Chunked pieces (varies)\u003c\/li\u003e\n\u003cli data-end=\"1955\" data-start=\"1920\" data-section-id=\"1ruhnt7\"\u003e\n\u003cstrong data-end=\"1933\" data-start=\"1922\"\u003eWeight:\u003c\/strong\u003e Varies (selectable)\u003c\/li\u003e\n\u003cli data-end=\"2003\" data-start=\"1956\" data-section-id=\"i7xovx\"\u003e\n\u003cstrong data-end=\"1968\" data-start=\"1958\"\u003eShape:\u003c\/strong\u003e Natural clods \/ irregular chunks\u003c\/li\u003e\n\u003cli data-end=\"2029\" data-start=\"2004\" data-section-id=\"106b0pb\"\u003e\n\u003cstrong data-end=\"2017\" data-start=\"2006\"\u003eColour:\u003c\/strong\u003e Dark grey\u003c\/li\u003e\n\u003cli data-end=\"2083\" data-start=\"2030\" data-section-id=\"tbmugg\"\u003e\n\u003cstrong data-end=\"2044\" data-start=\"2032\"\u003eTexture:\u003c\/strong\u003e Medium-hard, dense, velvety exterior\u003c\/li\u003e\n\u003cli data-end=\"2133\" data-start=\"2084\" data-section-id=\"1nkgqgk\"\u003e\n\u003cstrong data-end=\"2104\" data-start=\"2086\"\u003eCrunch Factor:\u003c\/strong\u003e Medium crunch, clean break\u003c\/li\u003e\n\u003cli data-end=\"2216\" data-start=\"2134\" data-section-id=\"rcl4hu\"\u003e\n\u003cstrong data-end=\"2154\" data-start=\"2136\"\u003eTaste Profile:\u003c\/strong\u003e Raw earth, mineral-rich, roasted coal notes, slightly smoky\u003c\/li\u003e\n\u003cli data-end=\"2250\" data-start=\"2217\" data-section-id=\"15guhlu\"\u003e\n\u003cstrong data-end=\"2235\" data-start=\"2219\"\u003eIngredients:\u003c\/strong\u003e Natural clay\u003c\/li\u003e\n\u003cli data-end=\"2291\" data-start=\"2251\" data-section-id=\"kpkc5s\"\u003e\n\u003cstrong data-end=\"2275\" data-start=\"2253\"\u003eCountry of Origin:\u003c\/strong\u003e Ukraine\u003c\/li\u003e\n\u003cli data-end=\"2321\" data-start=\"2292\" data-section-id=\"10q5q4h\"\u003e\n\u003cstrong data-end=\"2305\" data-start=\"2294\"\u003eVendor:\u003c\/strong\u003e UA Chalks\u003c\/li\u003e\n\u003cli data-end=\"2420\" data-start=\"2322\" data-section-id=\"1ovu27z\"\u003e\n\u003cstrong data-end=\"2353\" data-start=\"2324\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Natural mineral clay, valued for smooth texture and earthy depth\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53658190348615,"sku":"03032000922","price":1.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":54570323050823,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53586571428167,"sku":"03032000921","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_d4b06261-f11d-46af-af96-a06d2b984803.png?v=1774136314"},{"product_id":"muddy-cakes","title":"Muddy Cakes - Roasted Smoky Indian Clay treats","description":"\u003ch3 data-end=\"114\" data-start=\"88\" data-section-id=\"qdzd9q\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"112\" data-start=\"92\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"574\" data-start=\"115\"\u003eMuddy Cakes are rich, cube-shaped clay treats crafted from a complex blend of roasted and raw clays, sourced from Rose Clay. Built for those who crave depth and intensity, each cube delivers a layered, smoky experience with unmistakable gasoline undertones. The fusion of Full Roasted, Half Roasted, Red Nakumatt, Butter Grey, Dry Fruit, Diamond, and Almond clays creates a bold, multi-dimensional profile that evolves from the first crunch to the final melt.\u003c\/p\u003e\n\u003ch3 data-end=\"602\" data-start=\"576\" data-section-id=\"xtf2ri\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"600\" data-start=\"580\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"843\" data-start=\"603\"\u003eThese cubes offer a firm, structured bite with a deeply satisfying crunch. The roasted elements bring a crisp snap, while the mixed clay composition ensures a varied breakdown—shifting from chunky fragments to a soft, slightly gritty paste.\u003c\/p\u003e\n\u003ch3 data-end=\"868\" data-start=\"845\" data-section-id=\"ty3qg7\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"866\" data-start=\"849\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1201\" data-start=\"869\"\u003eExpect a dominant smoky flavour with strong gasoline notes running throughout. The roasted clays introduce hints of charcoal and ash, while the blend of grey and red clays adds earthy depth—think damp soil, asphalt, and warm minerals. The aroma is intense and lingering, perfect for those who enjoy bold, sensory-rich clay profiles.\u003c\/p\u003e\n\u003ch3 data-end=\"1228\" data-start=\"1203\" data-section-id=\"14lrygf\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1226\" data-start=\"1207\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1513\" data-start=\"1229\"\u003eMuddy Cakes are all about complexity and contrast. Each cube delivers a layered journey—crisp, smoky, mineral-heavy, and slightly creamy as it melts down. Ideal for seasoned clay lovers seeking a stronger, more adventurous flavour profile with a satisfying crunch-to-paste transition.\u003c\/p\u003e\n\u003chr data-end=\"1518\" data-start=\"1515\"\u003e\n\u003ch3 data-end=\"1540\" data-start=\"1520\" data-section-id=\"pm8yra\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1540\" data-start=\"1524\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1752\" data-start=\"1541\"\u003e\n\u003cli data-end=\"1584\" data-start=\"1541\" data-section-id=\"1hiea2j\"\u003eSmoky, gasoline-forward flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1630\" data-start=\"1585\" data-section-id=\"1kqp6tf\"\u003eMulti-clay blend for depth and complexity\u003c\/li\u003e\n\u003cli data-end=\"1667\" data-start=\"1631\" data-section-id=\"i5p1bn\"\u003eRoasted and raw clay combination\u003c\/li\u003e\n\u003cli data-end=\"1715\" data-start=\"1668\" data-section-id=\"1r5a3ne\"\u003eCube shape for structured, satisfying bites\u003c\/li\u003e\n\u003cli data-end=\"1752\" data-start=\"1716\" data-section-id=\"fn4aji\"\u003eBold, intense sensory experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1757\" data-start=\"1754\"\u003e\n\u003ch3 data-end=\"1782\" data-start=\"1759\" data-section-id=\"o9mgun\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1782\" data-start=\"1763\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-end=\"2464\" data-start=\"1783\"\u003e\n\u003cli data-end=\"1813\" data-start=\"1783\" data-section-id=\"17nfjxf\"\u003e\n\u003cstrong data-end=\"1794\" data-start=\"1785\"\u003eSize:\u003c\/strong\u003e Bite-sized cubes\u003c\/li\u003e\n\u003cli data-end=\"1848\" data-start=\"1814\" data-section-id=\"1w44kng\"\u003e\n\u003cstrong data-end=\"1827\" data-start=\"1816\"\u003eWeight:\u003c\/strong\u003e Approx. 110g total\u003c\/li\u003e\n\u003cli data-end=\"1869\" data-start=\"1849\" data-section-id=\"116w84f\"\u003e\n\u003cstrong data-end=\"1861\" data-start=\"1851\"\u003eShape:\u003c\/strong\u003e Cubes\u003c\/li\u003e\n\u003cli data-end=\"1926\" data-start=\"1870\" data-section-id=\"1c6rffy\"\u003e\n\u003cstrong data-end=\"1883\" data-start=\"1872\"\u003eColour:\u003c\/strong\u003e Mixed tones of grey, brown, and deep red\u003c\/li\u003e\n\u003cli data-end=\"1974\" data-start=\"1927\" data-section-id=\"5thlrs\"\u003e\n\u003cstrong data-end=\"1941\" data-start=\"1929\"\u003eTexture:\u003c\/strong\u003e Firm, crunchy, slightly gritty\u003c\/li\u003e\n\u003cli data-end=\"2025\" data-start=\"1975\" data-section-id=\"1m0m0eb\"\u003e\n\u003cstrong data-end=\"1995\" data-start=\"1977\"\u003eCrunch Factor:\u003c\/strong\u003e 3 crunch, varied crumble\u003c\/li\u003e\n\u003cli data-end=\"2096\" data-start=\"2026\" data-section-id=\"quaj4u\"\u003e\n\u003cstrong data-end=\"2046\" data-start=\"2028\"\u003eTaste Profile:\u003c\/strong\u003e Smoky, gasoline, charcoal, earthy, mineral-rich\u003c\/li\u003e\n\u003cli data-end=\"2229\" data-start=\"2097\" data-section-id=\"1tqu7q9\"\u003e\n\u003cstrong data-end=\"2115\" data-start=\"2099\"\u003eIngredients:\u003c\/strong\u003e Full Roasted Clay, Half Roasted Clay, Red Nakumatt, Butter Grey Clay, Dry Fruit Clay, Diamond Clay, Almond Clay\u003c\/li\u003e\n\u003cli data-end=\"2262\" data-start=\"2230\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2254\" data-start=\"2232\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2288\" data-start=\"2263\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2276\" data-start=\"2265\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2464\" data-start=\"2289\" data-section-id=\"13d51t3\"\u003e\n\u003cstrong data-end=\"2320\" data-start=\"2291\"\u003eTraditional Clay Origins:\u003c\/strong\u003e A fusion of traditional Indian clays, combining roasted and natural varieties known for their bold, smoky, and mineral-forward taste profiles\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53566440702279,"sku":"0405090146","price":6.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_40313357-6e88-4224-a0df-02f9ee09f709.png?v=1776411927"},{"product_id":"all-greys-whole-treats-bundle-edible-clay-treats-for-pica-geophagia","title":"\"All Greys\" Whole Indian Treats Sampler","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"130\" data-end=\"148\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"149\" data-end=\"716\"\u003e\u003cstrong data-start=\"149\" data-end=\"161\"\u003eTexture:\u003c\/strong\u003e Mixed density with firm pucks, structured bricks, and crumbly rounds\u003cbr data-start=\"230\" data-end=\"233\"\u003e\u003cstrong data-start=\"233\" data-end=\"251\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"267\" data-end=\"270\"\u003e\u003cstrong data-start=\"270\" data-end=\"280\"\u003eTaste:\u003c\/strong\u003e Cement-like, mineral-rich, earthy with smoky and dusty notes\u003cbr data-start=\"341\" data-end=\"344\"\u003e\u003cstrong data-start=\"344\" data-end=\"356\"\u003eSensory:\u003c\/strong\u003e Full-spectrum grey clay experience with varied bite and breakdown\u003cbr data-start=\"422\" data-end=\"425\"\u003e\u003cstrong data-start=\"425\" data-end=\"436\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Regional blends\u003cbr data-start=\"464\" data-end=\"467\"\u003e\u003cstrong data-start=\"467\" data-end=\"476\"\u003eUses:\u003c\/strong\u003e Ideal for sampling, comparison, and texture exploration\u003cbr data-start=\"532\" data-end=\"535\"\u003e\u003cstrong data-start=\"535\" data-end=\"555\"\u003eClay Experience:\u003c\/strong\u003e A bold, grounding introduction to Indian grey clays. Suitable for both curious beginners and experienced clay enthusiasts looking to compare textures and forms.\u003c\/p\u003e\n\u003chr data-start=\"718\" data-end=\"721\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"723\" data-end=\"745\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"746\" data-end=\"1160\"\u003eAll Greys – Whole Indian Treats Sampler is a carefully curated bundle designed to showcase the depth and character of traditional Indian grey clays. Bringing together a selection from the current batch — including Grey Pucks, Silver Pucks, Grey Bricks, Terra Luna (exclusive to Earthy Crunch UK), and Crystal Balls — this sampler offers a well-rounded, hands-on exploration of one of the most iconic clay profiles.\u003c\/p\u003e\n\u003cp data-start=\"1162\" data-end=\"1528\"\u003eRooted in long-standing geophagic traditions, Indian grey clays are known for their dense mineral composition and unmistakable earthy tones. This bundle highlights how form and structure influence the overall experience, allowing you to explore subtle differences across shapes, textures, and finishes — all tied together by that signature grey, cement-like profile.\u003c\/p\u003e\n\u003chr data-start=\"1530\" data-end=\"1533\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1535\" data-end=\"1557\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1558\" data-end=\"1790\"\u003eThis sampler delivers a dynamic, multi-textural experience. Expect firm, compact pucks that offer a solid snap, structured bricks with a dense, weighty bite, and rounded pieces that shift between crisp fracture and softer crumble.\u003c\/p\u003e\n\u003cp data-start=\"1792\" data-end=\"2052\"\u003eThe crunch varies across the bundle — from sharp, clean breaks to more gradual, chalky disintegration. Some pieces hold their structure longer, while others break down into a fine, dry crumble, creating a layered and satisfying progression from bite to finish.\u003c\/p\u003e\n\u003chr data-start=\"2054\" data-end=\"2057\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"2059\" data-end=\"2078\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2079\" data-end=\"2290\"\u003eBold and deeply earthy throughout, with a strong mineral backbone that defines the entire experience. The dominant profile leans heavily into cement-like notes — dry, grounding, and rich in natural clay depth.\u003c\/p\u003e\n\u003cp data-start=\"2292\" data-end=\"2583\"\u003eUndertones of chalk, dust, and subtle smokiness emerge as you work through different pieces. Some may carry faint petrol or basement-like nuances, adding complexity and variation. The aroma is equally earthy — dry, mineral-forward, and slightly raw, enhancing the overall sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"2585\" data-end=\"2588\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2590\" data-end=\"2615\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2616\" data-end=\"3046\"\u003e\u003cstrong data-start=\"2616\" data-end=\"2627\"\u003eWeight:\u003c\/strong\u003e Varies (bundle selection)\u003cbr data-start=\"2653\" data-end=\"2656\"\u003e\u003cstrong data-start=\"2656\" data-end=\"2666\"\u003eShape:\u003c\/strong\u003e Mixed (pucks, bricks, balls)\u003cbr data-start=\"2695\" data-end=\"2698\"\u003e\u003cstrong data-start=\"2698\" data-end=\"2709\"\u003eColour:\u003c\/strong\u003e Shades of grey, silver-grey, and ash tones\u003cbr data-start=\"2752\" data-end=\"2755\"\u003e\u003cstrong data-start=\"2755\" data-end=\"2771\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2834\" data-end=\"2837\"\u003e\u003cstrong data-start=\"2837\" data-end=\"2848\"\u003eVendor:\u003c\/strong\u003e Various\u003cbr data-start=\"2856\" data-end=\"2859\"\u003e\u003cstrong data-start=\"2859\" data-end=\"2888\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Indian grey clays, including Nakumatt-style and regional blends, traditionally appreciated for their dense mineral profiles and grounding sensory qualities\u003c\/p\u003e\n\u003chr data-start=\"3048\" data-end=\"3051\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"3053\" data-end=\"3069\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"3070\" data-end=\"3453\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"175g","offer_id":53570644246855,"sku":"0806170030","price":10.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3396c13d-54bc-4459-bf2d-89d65b3b559d.png?v=1778029594"},{"product_id":"lavis-crystal-nak-balls-indian-edible-clay-balls","title":"Lavi's Crystal Nak Balls - Earthy Indian edible clay treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"73\" data-end=\"87\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"89\" data-end=\"972\"\u003eLavi’s Crystal Nak Balls are natural Indian clay treats known for their soft crumbly texture and atmospheric petrichor-rich flavour profile. These perfectly rounded clay spheres deliver a satisfying sensory experience with notes of fresh rain, damp soil, cool mineral water, and soft earthy basement tones, making them especially popular among lovers of earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smooth melt-away finish with a distinctive rain-soaked earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian geophagic clay traditions, these clay balls are valued for their grounding texture, calming sensory qualities, and slow mindful enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"974\" data-end=\"989\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"991\" data-end=\"1634\"\u003e\u003cstrong data-start=\"991\" data-end=\"1003\"\u003eTexture:\u003c\/strong\u003e Soft crumbly texture with smooth melt-down\u003cbr data-start=\"1046\" data-end=\"1049\"\u003e\u003cstrong data-start=\"1049\" data-end=\"1059\"\u003eTaste:\u003c\/strong\u003e Fresh rain minerals with petrichor, damp soil, and earthy basement notes\u003cbr data-start=\"1132\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1153\"\u003eCrunch factor:\u003c\/strong\u003e 1 – Soft\u003cbr data-start=\"1162\" data-end=\"1165\"\u003e\u003cstrong data-start=\"1165\" data-end=\"1176\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1187\" data-end=\"1190\"\u003e\u003cstrong data-start=\"1190\" data-end=\"1203\"\u003eBest for:\u003c\/strong\u003e Soft texture lovers, mindful sensory enjoyment, beginners, petrichor enthusiasts\u003cbr data-start=\"1284\" data-end=\"1287\"\u003e\u003cstrong data-start=\"1287\" data-end=\"1307\"\u003eClay experience:\u003c\/strong\u003e A calm and atmospheric clay experience with smooth crumbly breakdowns and soothing rain-soaked earth flavours throughout.\u003cbr data-start=\"1429\" data-end=\"1432\"\u003e\u003cstrong data-start=\"1432\" data-end=\"1447\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1460\" data-end=\"1463\"\u003e\u003cstrong data-start=\"1463\" data-end=\"1485\"\u003eHydration texture:\u003c\/strong\u003e Softens into a silky earthy paste with smooth mineral creaminess\u003cbr data-start=\"1550\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1569\"\u003eAroma notes:\u003c\/strong\u003e Petrichor, fresh rain, damp soil, mineral water, cool earthy air\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1636\" data-end=\"1654\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1656\" data-end=\"2230\"\u003e\u003cstrong data-start=\"1656\" data-end=\"1667\"\u003eWeight:\u003c\/strong\u003e 125g\u003cbr data-start=\"1672\" data-end=\"1675\"\u003e\u003cstrong data-start=\"1675\" data-end=\"1685\"\u003eShape:\u003c\/strong\u003e Rounded clay balls \/ spheres\u003cbr data-start=\"1714\" data-end=\"1717\"\u003e\u003cstrong data-start=\"1717\" data-end=\"1728\"\u003eColour:\u003c\/strong\u003e Natural earthy tones with slight batch variation\u003cbr data-start=\"1777\" data-end=\"1780\"\u003e\u003cstrong data-start=\"1780\" data-end=\"1796\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Crystal Nakumatt Clay (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1885\" data-end=\"1888\"\u003e\u003cstrong data-start=\"1888\" data-end=\"1899\"\u003eVendor:\u003c\/strong\u003e Lavi, Clays All Around\u003cbr data-start=\"1922\" data-end=\"1925\"\u003e\u003cstrong data-start=\"1925\" data-end=\"1954\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in Indian geophagic clay traditions, Crystal Nakumatt-style clays are appreciated for their soft textures, subtle earthy flavours, and calming sensory qualities that focus on atmospheric mineral experiences rather than heavy crunch.\u003cbr data-start=\"2194\" data-end=\"2197\"\u003e\u003cstrong data-start=\"2197\" data-end=\"2213\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2232\" data-end=\"2245\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2247\" data-end=\"2630\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003ch2 data-section-id=\"zi37p2\" data-start=\"2632\" data-end=\"2647\"\u003e\u003cbr\u003e\u003c\/h2\u003e","brand":"Earthy Crunch UK","offers":[{"title":"CAA (100g)","offer_id":53870103298375,"sku":"0405030298","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Lavi (130g)","offer_id":53870103331143,"sku":"0405040027","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_20f0d7a8-ed35-4013-b92d-f994eea7fc2e.png?v=1779287411"}],"url":"https:\/\/earthycrunch.co.uk\/collections\/texture-roasted-with-outer-char.oembed?page=2","provider":"Earthy Crunch UK","version":"1.0","type":"link"}