{"title":"Clay Treats","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eHandmade Clay Treats are a deliciously crafted way to enjoy edible earth, usually made by blending finely ground clay or slate powder with crunchy crumbs for added texture and flavor. These treats offer a softer crunch, making them perfect for those with sensitive teeth who want to savor all the rich, earthy flavors without the hard bite of raw clay or stone. Smooth yet satisfying, clay treats deliver the full mineral experience in a gentler form—combining taste, texture, and ease in every bite.\u003c\/p\u003e","products":[{"product_id":"black-candy-balls-hari","title":"Hari's Black Candy Balls - Deep Smoky Indian clay treats","description":"\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHari's Black Candy Balls are a natural Indian clay known for their layered roasted crunch and deeply smoky earthy profile. These handcrafted clay spheres deliver a satisfying sensory experience with notes of charcoal minerals, roasted earth, damp cement, petrichor, and smoky clay, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a smoky, crumbly finish with a distinctive roasted earth character appreciated within geophagia and texture-focused communities. Traditionally associated with South Asian clay preparation methods, where mineral-rich clays are blended and roasted to intensify flavour and aroma, these clay balls are valued for their grounding texture, authentic earthy crunch, and slow sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e: Crisp roasted shell with a chalky crumbly centre\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTaste\u003c\/strong\u003e: Smoky minerals, roasted earth, cement notes, and petrichor\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCrunch\u003c\/strong\u003e \u003cstrong\u003efactor\u003c\/strong\u003e: 3 – Medium\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: 🇮🇳 India, South Asia\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBest\u003c\/strong\u003e \u003cstrong\u003efor\u003c\/strong\u003e: ASMR, experienced clay enthusiasts, and roasted clay lovers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eClay experience:\u003c\/strong\u003e A layered crunch-to-crumble clay with bold smoky depth and rich mineral character\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eASMR level:\u003c\/strong\u003e Dense snap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eHydration texture: \u003c\/strong\u003eSoftens into a smooth earthy paste while retaining its smoky aroma\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAroma notes: Smoky clay, roasted earth, petrichor, charcoal minerals\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"isSelectedEnd\"\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: Approximately 100g\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eShape\u003c\/strong\u003e: Spheres\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep black to charcoal grey with natural variation\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e: 100% Natural Indian Clay Blend (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTraditional clay origins: \u003c\/strong\u003eInspired by traditional Indian geophagy practices where mineral-rich clays are roasted to enhance texture, aroma, and flavour. Roasted clay varieties remain highly prized for their distinctive smoky profiles and satisfying crunch.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eTest status: \u003c\/strong\u003eCommunity-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"3x Balls \/ Mini (Up to 20g each)","offer_id":54071363699015,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"3x Balls \/ Regular (Up to 60g each)","offer_id":53048826691911,"sku":"0405060002","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5x Balls \/ Mini (Up to 20g each)","offer_id":54071363731783,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"5x Balls \/ Regular (Up to 60g each)","offer_id":51947922489671,"sku":"0405060003","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_7bb4f52a-b69b-4dc0-9591-975f14fb45b4.png?v=1767575275"},{"product_id":"mix-hex-clay-treat-grey-black","title":"Mix Hex Clay Treat – Grey\/Black - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"216\" data-end=\"699\"\u003eMix Hex – Grey\/Black is a layered and textured clay treat designed for those who crave bold mineral tones and complex earthy aromas. Each piece is a distinctive 3D hexagon, crafted in moody shades of grey and black, with two contrasting halves: one made from fine Crystal or Red Nakumatt dust and the other from Dryfruit clay. This dual-layered design creates a striking contrast in both appearance and flavour, making Mix Hex as visually captivating as it is satisfying to crunch.\u003c\/p\u003e\n\u003cp data-start=\"701\" data-end=\"1234\"\u003eThese compact treats are very hard and dry, offering a firm, crisp crunch with a clean crumble and absolutely no grit. The texture is dense but softens beautifully as you chew, releasing waves of deep earthy flavour. Expect a cement-like Nakumatt intensity up front, balanced by roasted smokey Dryfruit tones, basement dampness, and that distinctive petrichor note reminiscent of hot rain hitting dusty roads. Full-bodied, mineral-rich, and satisfying, Mix Hex is a bold clay indulgence for collectors who enjoy strong earth vibes.\u003c\/p\u003e\n\u003cp data-start=\"1236\" data-end=\"1278\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1245\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1245\" data-end=\"1248\"\u003eVaries, approximately 1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1280\" data-end=\"1309\"\u003e\u003cstrong data-start=\"1280\" data-end=\"1291\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1291\" data-end=\"1294\"\u003eApprox. 125 g\u003c\/p\u003e\n\u003cp data-start=\"1311\" data-end=\"1345\"\u003e\u003cstrong data-start=\"1311\" data-end=\"1321\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1321\" data-end=\"1324\"\u003eLayered 3D hexagons\u003c\/p\u003e\n\u003cp data-start=\"1347\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1347\" data-end=\"1358\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1358\" data-end=\"1361\"\u003eVaried tones of grey and black\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1476\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1407\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1407\" data-end=\"1410\"\u003eVery hard, compact, and dry with a smooth, dusty finish; no grit\u003c\/p\u003e\n\u003cp data-start=\"1478\" data-end=\"1535\"\u003e\u003cstrong data-start=\"1478\" data-end=\"1496\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1496\" data-end=\"1499\"\u003e3 – Firm with a clean, dry crumble\u003c\/p\u003e\n\u003cp data-start=\"1537\" data-end=\"1680\"\u003e\u003cstrong data-start=\"1537\" data-end=\"1555\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1555\" data-end=\"1558\"\u003eCementy Nakumatt strength with roasted Dryfruit earthiness; dusty, basementy, and full petrichor with damp mineral tones\u003c\/p\u003e\n\u003cp data-start=\"1682\" data-end=\"1805\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1698\" data-end=\"1701\"\u003eLayered clay treat made from Crystal\/Red Nakumatt dust, Dryfruit clay, and Fully Roasted Nakumatt clay\u003c\/p\u003e\n\u003cp data-start=\"1807\" data-end=\"1839\"\u003e\u003cstrong data-start=\"1807\" data-end=\"1829\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1829\" data-end=\"1832\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1841\" data-end=\"1873\"\u003e\u003cstrong data-start=\"1841\" data-end=\"1852\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1852\" data-end=\"1855\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1875\" data-end=\"2283\"\u003e\u003cstrong data-start=\"1875\" data-end=\"1904\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1904\" data-end=\"1907\"\u003eMix Hex brings together classic Indian clays in an artisanal dual-layered format. The robust mineral character of Nakumatt pairs with the softer roasted notes of Dryfruit clay to create a dynamic flavour profile. This careful layering pays homage to Indian geophagy traditions while offering a modern, tactile, and aromatic chew for enthusiasts seeking depth and complexity.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"3 (approx. 125g)","offer_id":53208783388999,"sku":"0405030304","price":7.49,"currency_code":"GBP","in_stock":false},{"title":"4 (approx. 160g)","offer_id":53208783421767,"sku":"04050303042","price":9.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_96f091c8-2ea7-4749-b2a9-f426b4c048ab.png?v=1758992912"},{"product_id":"handmade-black-slab-clay-treat","title":"Black Slabs - Clay treats for Pica","description":"\u003cp data-start=\"106\" data-end=\"621\"\u003eBlack Slabs are a bold and atmospheric indulgence, crafted from a premium blend of Dryfruit clay and smoky clays such as Magmitti. These dense, moody treats are made in two distinctive formats depending on the vendor: Clays All Around offers thick rectangular slabs, while Rose Clay produces large, round cookie-style slabs. Both styles deliver the same deep roasted flavour and powerful smokey character, designed for clay lovers who crave intensity in both taste and texture.\u003c\/p\u003e\n\u003cp data-start=\"623\" data-end=\"1145\"\u003eSmooth and extremely hard to the touch, each slab breaks into silky fine crunches before melting down into a clean paste with absolutely no grit. The flavour is layered and complex — cement-like earthiness underscored by smokey basement tones, raw topsoil, and a roasted edge. Once moistened, the slabs release moody notes of damp basement, petrol, old asphalt, and dusty soil, with a subtle nuttiness rounding out the smokey sharpness. Perfect for seasoned geophagy enthusiasts seeking a mature and sophisticated profile.\u003c\/p\u003e\n\u003cp data-start=\"1147\" data-end=\"1263\"\u003e\u003cstrong data-start=\"1147\" data-end=\"1156\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003ePieces vary; approx. 5 cm rectangular bars (Clays All Around) or large cookie-style rounds (Rose Clay)\u003c\/p\u003e\n\u003cp data-start=\"1265\" data-end=\"1313\"\u003e\u003cstrong data-start=\"1265\" data-end=\"1276\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1276\" data-end=\"1279\"\u003eSelect between 90g and 300g\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1387\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1325\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003eRectangular bars (CAA) or large round cookies (Rose Clay)\u003c\/p\u003e\n\u003cp data-start=\"1389\" data-end=\"1449\"\u003e\u003cstrong data-start=\"1389\" data-end=\"1400\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1400\" data-end=\"1403\"\u003eDark grey to black with natural tonal shifts\u003c\/p\u003e\n\u003cp data-start=\"1451\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1451\" data-end=\"1463\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1463\" data-end=\"1466\"\u003eHard, smooth exterior; breaks into silky fine crunches, melts to a paste with no grit\u003c\/p\u003e\n\u003cp data-start=\"1555\" data-end=\"1632\"\u003e\u003cstrong data-start=\"1555\" data-end=\"1573\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1573\" data-end=\"1576\"\u003e4 – Hard with a strong, satisfying crumble once bitten\u003c\/p\u003e\n\u003cp data-start=\"1634\" data-end=\"1788\"\u003e\u003cstrong data-start=\"1634\" data-end=\"1652\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1652\" data-end=\"1655\"\u003eDeeply cement-like, smokey, earthy, roasted; with old-cellar, damp soil, petrol, and asphalt notes; subtle nutty sharpness when wet\u003c\/p\u003e\n\u003cp data-start=\"1790\" data-end=\"1892\"\u003e\u003cstrong data-start=\"1790\" data-end=\"1806\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1806\" data-end=\"1809\"\u003eBlend of Full Roasted Nakumatt, Dryfruit clay, and smoky clays including Magmitti\u003c\/p\u003e\n\u003cp data-start=\"1894\" data-end=\"1926\"\u003e\u003cstrong data-start=\"1894\" data-end=\"1916\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1916\" data-end=\"1919\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1928\" data-end=\"2017\"\u003e\u003cstrong data-start=\"1928\" data-end=\"1940\"\u003eVendors:\u003c\/strong\u003e\u003cbr data-start=\"1940\" data-end=\"1943\"\u003eClays All Around (rectangular slabs) and Rose Clay (large round cookies)\u003c\/p\u003e\n\u003cp data-start=\"2019\" data-end=\"2347\"\u003e\u003cstrong data-start=\"2019\" data-end=\"2048\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"2048\" data-end=\"2051\"\u003eRooted in Indian geophagy traditions, Black Slabs showcase the art of roasting and blending clays for a distinctive earthy profile. Dryfruit clay’s roasted warmth pairs with the mineral depth of Magmitti to create a smokey, layered experience — a bold indulgence with a clean, grit-free finish.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"200g (CAA Batch)","offer_id":52440309760327,"sku":"050177","price":11.95,"currency_code":"GBP","in_stock":false},{"title":"90g (Rose Clay Batch)","offer_id":52440309793095,"sku":"0405090099","price":5.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_dbec610a-1142-4c9a-8f17-005d5c11a348.png?v=1759233852"},{"product_id":"mixed-clay-gems","title":"Mixed Clay Gems - Edible clay treats for Pica","description":"\u003cp data-start=\"145\" data-end=\"465\"\u003e\u003cstrong data-start=\"145\" data-end=\"166\"\u003eProduct Overview:\u003c\/strong\u003e\u003cbr data-start=\"166\" data-end=\"169\"\u003e\u003cstrong data-start=\"169\" data-end=\"188\"\u003eMixed Clay Gems\u003c\/strong\u003e are compact, multi-coloured, gem-shaped bites crafted from a refined blend of natural Indian clays. Each piece is carefully hand-shaped into small, rounded forms with smooth, matte exteriors and subtle earthy hues—ranging from soft cream and ochre to taupe, grey, and slate.\u003c\/p\u003e\n\u003cp data-start=\"467\" data-end=\"721\"\u003eThese gems offer a gentle crunch that quickly softens into a powdery, chalk-like texture in the mouth. Despite their polished appearance, they break apart easily, delivering a light, dry crumble that’s deeply satisfying for those who prefer softer clays.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"1002\"\u003eThe flavour is delicately earthy with clean mineral tones, hints of asphalt and petrichor, and a dry, cementy edge. Some describe the taste as reminiscent of Vibuthi (sacred ash)—subtle, grounding, and deliciously unique. Ideal for slow savouring or adding variety to your stash.\u003c\/p\u003e\n\u003chr data-start=\"1004\" data-end=\"1007\"\u003e\n\u003cp data-start=\"1009\" data-end=\"1054\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1018\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1018\" data-end=\"1021\"\u003eVaries, approx. 1–2 cm diameter\u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1054\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1072\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eApprox. 75g\u003c\/p\u003e\n\u003cp data-start=\"1056\" data-end=\"1095\"\u003e\u003cstrong data-start=\"1056\" data-end=\"1066\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1066\" data-end=\"1069\"\u003eGem-like rounded spheres\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1180\"\u003e\u003cstrong data-start=\"1097\" data-end=\"1108\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1108\" data-end=\"1111\"\u003eMixed natural clay tones – cream, red-ochre, taupe, grey, and slate\u003c\/p\u003e\n\u003cp data-start=\"1182\" data-end=\"1244\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1194\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1194\" data-end=\"1197\"\u003eSmooth, matte surface; soft, powdery interior\u003c\/p\u003e\n\u003cp data-start=\"1246\" data-end=\"1283\"\u003e\u003cstrong data-start=\"1246\" data-end=\"1264\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1264\" data-end=\"1267\"\u003e2 – Soft bites\u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1441\"\u003e\u003cstrong data-start=\"1285\" data-end=\"1303\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1303\" data-end=\"1306\"\u003eLightly earthy with mixed mineral notes, asphalt undertones, petrichor, and a dry, cement-like finish with subtle Vibuthi resemblance\u003c\/p\u003e\n\u003cp data-start=\"1443\" data-end=\"1490\"\u003e\u003cstrong data-start=\"1443\" data-end=\"1459\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1459\" data-end=\"1462\"\u003eMixed natural Indian clays\u003c\/p\u003e\n\u003cp data-start=\"1492\" data-end=\"1524\"\u003e\u003cstrong data-start=\"1492\" data-end=\"1514\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1514\" data-end=\"1517\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1526\" data-end=\"1835\"\u003e\u003cstrong data-start=\"1526\" data-end=\"1555\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1555\" data-end=\"1558\"\u003eMixed Clay Gems are inspired by India's rich tradition of clay consumption. Carefully crafted for visual appeal and soft bite satisfaction, they offer a modern, sensory twist on ancient practices—perfect for gentle crunch lovers seeking something earthy, clean, and comforting.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51784224899399,"sku":"0405030309","price":3.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c867cc98-cc1d-489a-a32d-50ca1af167d9.png?v=1750361057"},{"product_id":"red-clay-biscuits","title":"Red Clay Biscuits -  Bestselling deeply earthy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"90\" data-end=\"105\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"107\" data-end=\"803\"\u003e\u003cstrong data-start=\"107\" data-end=\"119\"\u003eTexture:\u003c\/strong\u003e Firm yet crumbly with a cookie-like bite and fine mineral granules\u003cbr data-start=\"186\" data-end=\"189\"\u003e\u003cstrong data-start=\"189\" data-end=\"207\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"218\" data-end=\"221\"\u003e\u003cstrong data-start=\"221\" data-end=\"231\"\u003eTaste:\u003c\/strong\u003e Clay-cement richness layered with dusty petrichor earthiness and red nakumatt notes\u003cbr data-start=\"315\" data-end=\"318\"\u003e\u003cstrong data-start=\"318\" data-end=\"330\"\u003eSensory:\u003c\/strong\u003e Warm soil aroma with a basementy, rain-soaked mineral finish\u003cbr data-start=\"391\" data-end=\"394\"\u003e\u003cstrong data-start=\"394\" data-end=\"405\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, traditional red clay regions\u003cbr data-start=\"446\" data-end=\"449\"\u003e\u003cstrong data-start=\"449\" data-end=\"458\"\u003eUses:\u003c\/strong\u003e Ideal for sensory seekers who enjoy crumbly crunches, earthy finishes, and nostalgic biscuit-style textures\u003cbr data-start=\"566\" data-end=\"569\"\u003e\u003cstrong data-start=\"569\" data-end=\"589\"\u003eClay Experience:\u003c\/strong\u003e Best suited to intermediate and experienced clay enthusiasts who enjoy layered earthy profiles with moderate crunch and a soft melt-down. Grounding, nostalgic, and deeply earthy without being overpoweringly harsh.\u003c\/p\u003e\n\u003chr data-start=\"805\" data-end=\"808\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"810\" data-end=\"829\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"831\" data-end=\"1165\"\u003eThese red clay biscuits are a nostalgic take on traditional clay textures, shaped into rustic cookie-like rounds using natural Indian red clays rather than terracotta. Their rich reddish-brown tones evoke warm soil, baked earth, and classic clay traditions, creating a sensory experience that feels both familiar and deeply grounding.\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1495\"\u003eCrafted with a blend of red clay powder and crystal nakumatt, these biscuits offer a flavour-forward profile with layered mineral depth and subtle roasted undertones. The inclusion of full-roasted, half-roasted, and red nakumatt crumbs adds extra texture variation throughout, giving each bite a more complex crunch and crumble.\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1852\"\u003eThe overall experience leans earthy and atmospheric — reminiscent of dusty basements, damp soil after rainfall, and traditional clay-cement notes softened by a smooth melt. While approachable in texture, the flavour profile carries enough depth to appeal strongly to seasoned geophagy enthusiasts seeking something comforting, crumbly, and richly mineral.\u003c\/p\u003e\n\u003chr data-start=\"1854\" data-end=\"1857\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1859\" data-end=\"1878\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1880\" data-end=\"2158\"\u003eThe texture begins with a satisfying medium crunch that quickly breaks into a soft, crumbly melt. Unlike dense baked clays or hard chunks, these biscuits have a more delicate structure, closer to a dry shortbread or compressed cookie texture with subtle mineral grit throughout.\u003c\/p\u003e\n\u003cp data-start=\"2160\" data-end=\"2414\"\u003eAs you bite through, the surface gives way cleanly before collapsing into fine granules that soften steadily during chewing. Small nakumatt inclusions create intermittent crunch pockets, adding texture variation without becoming overly sharp or abrasive.\u003c\/p\u003e\n\u003cp data-start=\"2416\" data-end=\"2574\"\u003eThe transition from crisp break to dusty melt is smooth and comforting, making these especially enjoyable for slow sensory eating and mindful crunch sessions.\u003c\/p\u003e\n\u003chr data-start=\"2576\" data-end=\"2579\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2581\" data-end=\"2597\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2599\" data-end=\"2935\"\u003eThe flavour profile opens with classic clay-cement notes — dry, mineral-rich, and slightly chalky — before developing into deeper earthy tones reminiscent of rain-soaked soil and cool dusty basements. The red clay base brings warmth and richness, while the crystal and roasted nakumatt elements introduce subtle toasted mineral accents.\u003c\/p\u003e\n\u003cp data-start=\"2937\" data-end=\"3203\"\u003eA gentle petrichor aroma lingers throughout, giving the biscuits a distinctly earthy atmosphere without excessive smokiness. During chewing, the flavour softens into a damp soil-like finish with faint red nakumatt tanginess and lingering dusty dryness on the palate.\u003c\/p\u003e\n\u003cp data-start=\"3205\" data-end=\"3340\"\u003eThe overall balance feels earthy, nostalgic, and grounding, with enough complexity to stay interesting from first crunch to final melt.\u003c\/p\u003e\n\u003chr data-start=\"3342\" data-end=\"3345\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3347\" data-end=\"3369\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3371\" data-end=\"3944\"\u003e\u003cstrong data-start=\"3371\" data-end=\"3382\"\u003eWeight:\u003c\/strong\u003e 2 or 3 biscuits, approximately 70–90g\u003cbr data-start=\"3420\" data-end=\"3423\"\u003e\u003cstrong data-start=\"3423\" data-end=\"3433\"\u003eShape:\u003c\/strong\u003e Flat biscuit-style rounds\u003cbr data-start=\"3459\" data-end=\"3462\"\u003e\u003cstrong data-start=\"3462\" data-end=\"3473\"\u003eColour:\u003c\/strong\u003e Deep reds and warm earthy browns with natural variation\u003cbr data-start=\"3529\" data-end=\"3532\"\u003e\u003cstrong data-start=\"3532\" data-end=\"3548\"\u003eIngredients:\u003c\/strong\u003e Natural red clay powder, crystal nakumatt powder, full-roasted nakumatt crumbs, half-roasted nakumatt crumbs, red nakumatt crumbs\u003cbr data-start=\"3678\" data-end=\"3681\"\u003e\u003cstrong data-start=\"3681\" data-end=\"3692\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3709\" data-end=\"3712\"\u003e\u003cstrong data-start=\"3712\" data-end=\"3741\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s longstanding traditions surrounding natural red earth clays and mineral-rich soil materials historically valued for their grounding sensory qualities and distinctive earthy profiles.\u003c\/p\u003e\n\u003chr data-start=\"3946\" data-end=\"3949\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3951\" data-end=\"3964\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3966\" data-end=\"4349\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51787865456967,"sku":"0405030314","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_44764a21-0f8c-4edb-aacc-7adb4c23b672.png?v=1778028393"},{"product_id":"red-nakumatt-stars","title":"Red Nakumatt Stars (x2) - Edible clay treats for Pica","description":"\u003cp data-start=\"136\" data-end=\"463\"\u003e\u003cstrong data-start=\"136\" data-end=\"157\"\u003eProduct Overview:\u003c\/strong\u003e\u003cbr data-start=\"157\" data-end=\"160\"\u003e\u003cstrong data-start=\"160\" data-end=\"185\"\u003e2x Red Nakumatt Stars\u003c\/strong\u003e are bold, star-shaped clay treats made from finely powdered red Nakumatt clay. With a soft, dusty exterior and rich terracotta tones, these pieces offer an incredibly chalky mouthfeel and a flavour that’s distinctly Nakumatt—fresh, earthy, cementy, and full-bodied.\u003c\/p\u003e\n\u003cp data-start=\"465\" data-end=\"815\"\u003eThough soft on the bite, they crumble effortlessly into a fine powder with a slightly sticky finish on the teeth—typical of authentic Nakumatt types. These stars are perfect for those who enjoy deeply flavourful, soft-textured clays with a classic red clay taste. Visually striking and satisfying to eat, they make a unique addition to any stash.\u003c\/p\u003e\n\u003chr data-start=\"817\" data-end=\"820\"\u003e\n\u003cp data-start=\"822\" data-end=\"861\"\u003e\u003cstrong data-start=\"822\" data-end=\"831\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"831\" data-end=\"834\"\u003eWill vary, approx. 3-4 cm\u003c\/p\u003e\n\u003cp data-start=\"863\" data-end=\"888\"\u003e\u003cstrong data-start=\"863\" data-end=\"874\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"874\" data-end=\"877\"\u003e2x pieces, approx 90g\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"920\"\u003e\u003cstrong data-start=\"890\" data-end=\"900\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"900\" data-end=\"903\"\u003eFive-point star\u003c\/p\u003e\n\u003cp data-start=\"922\" data-end=\"958\"\u003e\u003cstrong data-start=\"922\" data-end=\"933\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"933\" data-end=\"936\"\u003eDeep reds and browns\u003c\/p\u003e\n\u003cp data-start=\"960\" data-end=\"1042\"\u003e\u003cstrong data-start=\"960\" data-end=\"972\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"972\" data-end=\"975\"\u003eVery soft crumbles; dusty, chalky, and slightly sticky at the end\u003c\/p\u003e\n\u003cp data-start=\"1044\" data-end=\"1084\"\u003e\u003cstrong data-start=\"1044\" data-end=\"1062\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1062\" data-end=\"1065\"\u003e2 – Soft crumbles\u003c\/p\u003e\n\u003cp data-start=\"1086\" data-end=\"1203\"\u003e\u003cstrong data-start=\"1086\" data-end=\"1104\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1104\" data-end=\"1107\"\u003eClassic red Nakumatt flavour – fresh, cementy, earthy with a chalky, slightly sticky mouthfeel\u003c\/p\u003e\n\u003cp data-start=\"1205\" data-end=\"1250\"\u003e\u003cstrong data-start=\"1205\" data-end=\"1221\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1221\" data-end=\"1224\"\u003eRed Nakumatt clay powder\u003c\/p\u003e\n\u003cp data-start=\"1252\" data-end=\"1284\"\u003e\u003cstrong data-start=\"1252\" data-end=\"1274\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1274\" data-end=\"1277\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1286\" data-end=\"1582\"\u003e\u003cstrong data-start=\"1286\" data-end=\"1315\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1315\" data-end=\"1318\"\u003eRed Nakumatt is a beloved Indian clay recognised for its bold, roasted flavour and fine, dusty texture. These star-shaped versions turn the traditional Nakumatt experience into a charming and easy-to-enjoy format—ideal for seasoned clay lovers and newcomers alike.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51788744032583,"sku":"050218","price":3.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_83d48057-4490-4393-9ac3-f4bddd670363.png?v=1750427821"},{"product_id":"black-clay-gems-75g","title":"Black Clay Gems - Edible clay treats for Pica","description":"\u003cp data-start=\"149\" data-end=\"528\"\u003eBlack Clay Gems are striking, gem-shaped pieces made from deep-toned Indian black clay. Each mini sphere is hand-formed and polished smooth, with a sleek, dark appearance that ranges from soft charcoal to intense graphite. Their glossy matte finish and uniform shape give them a jewel-like presence, perfect for collectors and clay connoisseurs alike.\u003c\/p\u003e\n\u003cp data-start=\"530\" data-end=\"916\"\u003eDespite their firm surface, these gems deliver a surprisingly soft crunch. They quickly crumble into a dry, powdery texture that melts in the mouth. The taste is bold and mineral-rich, with a grounding depth and a hint of smokiness. You may detect subtle asphalt tones, deep earthy notes, and a taste that echoes Vibuthi—sacred ash—making each bite a soothing and flavourful experience.\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"1030\"\u003eIdeal for those who appreciate a softer bite with bold flavour, Black Clay Gems are both elegant and satisfying.\u003c\/p\u003e\n\u003chr data-start=\"1032\" data-end=\"1035\"\u003e\n\u003cp data-start=\"1037\" data-end=\"1082\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1046\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1046\" data-end=\"1049\"\u003eVaries, approx. 1–2 cm diameter\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1082\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1072\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eUp to 70g\u003c\/p\u003e\n\u003cp data-start=\"1084\" data-end=\"1123\"\u003e\u003cstrong data-start=\"1084\" data-end=\"1094\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1094\" data-end=\"1097\"\u003eGem-like rounded spheres\u003c\/p\u003e\n\u003cp data-start=\"1125\" data-end=\"1202\"\u003e\u003cstrong data-start=\"1125\" data-end=\"1136\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1136\" data-end=\"1139\"\u003eNatural black clay tones – charcoal, graphite, and deep slate\u003c\/p\u003e\n\u003cp data-start=\"1204\" data-end=\"1266\"\u003e\u003cstrong data-start=\"1204\" data-end=\"1216\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1216\" data-end=\"1219\"\u003eSmooth, hard exterior; soft, powdery interior\u003c\/p\u003e\n\u003cp data-start=\"1268\" data-end=\"1305\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1286\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1286\" data-end=\"1289\"\u003e2 – Soft bites\u003c\/p\u003e\n\u003cp data-start=\"1307\" data-end=\"1457\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1325\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003eAsphalt and deep mineral tones with dry, chalky texture and a subtle smokiness; reminiscent of Vibuthi with a dense clay finish\u003c\/p\u003e\n\u003cp data-start=\"1459\" data-end=\"1505\"\u003e\u003cstrong data-start=\"1459\" data-end=\"1475\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1475\" data-end=\"1478\"\u003eNatural black Indian clay\u003c\/p\u003e\n\u003cp data-start=\"1507\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1507\" data-end=\"1529\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1529\" data-end=\"1532\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"1837\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1570\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1570\" data-end=\"1573\"\u003eBlack Clay Gems are inspired by India’s rich heritage of earth-based consumption. Crafted from bold, mineral-dense clay, they bring an elevated aesthetic and deep flavour to the clay experience—perfect for those who crave soft bites with a smoky, grounding finish.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51804722233671,"sku":"0405030293","price":3.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/5_f199b1cb-2d38-4c77-9481-694795865917.png?v=1754918324"},{"product_id":"grey-clay-gems-75g","title":"Grey Clay Gems - Edible clay treats for Pica","description":"\u003cp data-start=\"100\" data-end=\"416\"\u003e\u003cb\u003eG\u003c\/b\u003erey Clay Gems are softly rounded, gem-shaped bites crafted from natural Indian crystal nakumatt clay. With gentle hues ranging from pale ash to muted stone, these pieces have a smooth, matte exterior that gives them a cool, elegant appearance—like miniature river stones refined into edible jewels.\u003c\/p\u003e\n\u003cp data-start=\"418\" data-end=\"860\"\u003eDesigned for those who enjoy a softer clay experience, Grey Clay Gems offer a delicate crunch that quickly turns to fine powder in the mouth. The flavour is subtly mineral-rich with familiar asphalt and petrichor notes, complemented by a distinct dry, cementy edge. As they dissolve, a very slight stickiness may develop toward the end—characteristic of certain grey clay varieties—adding an interesting contrast to the otherwise dry texture.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"988\"\u003eIdeal for gentle crunch lovers and collectors alike, these gems deliver a calming, earthy taste with a uniquely smooth finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"995\" data-end=\"1040\"\u003e\n\u003cstrong data-start=\"995\" data-end=\"1004\"\u003eSize: \u003c\/strong\u003eVaries, approx. 1–2 cm diameter\u003c\/li\u003e\n\u003cli data-start=\"995\" data-end=\"1040\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-start=\"1063\" data-end=\"1072\"\u003eWeight: \u003c\/strong\u003eApprox. 75g\u003c\/li\u003e\n\u003cli data-start=\"1042\" data-end=\"1081\"\u003e\n\u003cstrong data-start=\"1042\" data-end=\"1052\"\u003eShape: \u003c\/strong\u003eGem-like rounded spheres\u003c\/li\u003e\n\u003cli data-start=\"1083\" data-end=\"1152\"\u003e\n\u003cstrong data-start=\"1083\" data-end=\"1094\"\u003eColour: \u003c\/strong\u003eNatural grey tones – pale ash, cool grey, muted stone\u003c\/li\u003e\n\u003cli data-start=\"1154\" data-end=\"1239\"\u003e\n\u003cstrong data-start=\"1154\" data-end=\"1166\"\u003eTexture: \u003c\/strong\u003eSoft exterior that quickly turns to dry powder; slight sticky finish\u003c\/li\u003e\n\u003cli data-start=\"1241\" data-end=\"1278\"\u003e\n\u003cstrong data-start=\"1241\" data-end=\"1259\"\u003eCrunch Factor: \u003c\/strong\u003e2 – Soft bites\u003c\/li\u003e\n\u003cli data-start=\"1280\" data-end=\"1413\"\u003e\n\u003cstrong data-start=\"1280\" data-end=\"1298\"\u003eTaste Profile: \u003c\/strong\u003eLight mixed mineral flavour with asphalt and petrichor tones; dry and cement-like with a faintly sticky finish\u003c\/li\u003e\n\u003cli data-start=\"1415\" data-end=\"1461\"\u003e\n\u003cstrong data-start=\"1415\" data-end=\"1431\"\u003eIngredients: \u003c\/strong\u003ePure Chrystal Nakumatt Powder\u003c\/li\u003e\n\u003cli data-start=\"1463\" data-end=\"1495\"\u003e\n\u003cstrong data-start=\"1463\" data-end=\"1485\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-start=\"1497\" data-end=\"1772\"\u003e\n\u003cstrong data-start=\"1497\" data-end=\"1526\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1526\" data-end=\"1529\"\u003eGrey Clay Gems pay tribute to the subtle complexity of India’s natural grey earths. Crafted for their powdery bite and gentle finish, they offer a refined clay-eating experience that balances softness, flavour, and texture with quiet elegance.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51804807627079,"sku":"0405030302","price":4.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_349996e9-b083-4379-b990-93ef90263a54.png?v=1754917315"},{"product_id":"red-clay-gems-75g","title":"Red Clay Gems - Earthy Metallic Indian Clay Treats","description":"\u003cp data-end=\"410\" data-start=\"101\"\u003eRed Clay Gems are richly coloured, gem-shaped clay bites formed from deep red and brown Indian clays. With their smooth, rounded finish and natural variation in warm tones—from rusty terracotta to deep sienna—these pieces resemble miniature polished stones straight from the earth.\u003c\/p\u003e\n\u003cp data-end=\"771\" data-start=\"412\"\u003eThough firm to the touch, Red Clay Gems offer a soft crunch that quickly crumbles into a fine, dry powder. The taste is bold and grounding, with strong red earth and metallic clay notes. As they break down, you may notice a slight graininess and a subtle sticky finish—typical of nakumatt-style clays—adding a rustic texture that complements the smooth start.\u003c\/p\u003e\n\u003cp data-end=\"888\" data-start=\"773\"\u003eIdeal for fans of earthy flavours and soft-bite clays, these gems are both visually beautiful and sensorially rich.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"940\" data-start=\"895\"\u003e\n\u003cstrong data-end=\"904\" data-start=\"895\"\u003eSize: \u003c\/strong\u003eVaries, approx. 1–2 cm diameter\u003c\/li\u003e\n\u003cli data-end=\"981\" data-start=\"942\"\u003e\n\u003cstrong data-end=\"952\" data-start=\"942\"\u003eShape: \u003c\/strong\u003eGem-like rounded spheres\u003c\/li\u003e\n\u003cli data-end=\"981\" data-start=\"942\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-end=\"1072\" data-start=\"1063\"\u003eWeight: \u003c\/strong\u003eApprox. 80g\u003c\/li\u003e\n\u003cli data-end=\"1057\" data-start=\"983\"\u003e\n\u003cstrong data-end=\"994\" data-start=\"983\"\u003eColour: \u003c\/strong\u003eNatural tones – deep reds, burnt sienna, and earthy browns\u003c\/li\u003e\n\u003cli data-end=\"1161\" data-start=\"1059\"\u003e\n\u003cstrong data-end=\"1071\" data-start=\"1059\"\u003eTexture: \u003c\/strong\u003eSmooth, hard exterior; powdery breakdown with light grittiness and a faint sticky end\u003c\/li\u003e\n\u003cli data-end=\"1200\" data-start=\"1163\"\u003e\n\u003cstrong data-end=\"1181\" data-start=\"1163\"\u003eCrunch Factor: \u003c\/strong\u003e2 – Soft bites\u003c\/li\u003e\n\u003cli data-end=\"1320\" data-start=\"1202\"\u003e\n\u003cstrong data-end=\"1220\" data-start=\"1202\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1223\" data-start=\"1220\"\u003eBold red earth and metallic clay tones; dry, cementy crumble with slight grit and sticky finish\u003c\/li\u003e\n\u003cli data-end=\"1383\" data-start=\"1322\"\u003e\n\u003cstrong data-end=\"1338\" data-start=\"1322\"\u003eIngredients:\u003c\/strong\u003e\u003cspan data-end=\"1338\" data-start=\"1322\"\u003ePure Red Nakumatt Powder\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1383\" data-start=\"1322\"\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-end=\"1407\" data-start=\"1385\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1719\" data-start=\"1419\"\u003e\n\u003cstrong data-end=\"1448\" data-start=\"1419\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1451\" data-start=\"1448\"\u003eRed Clay Gems are inspired by India’s rich, iron-oxide-rich soils and the deep tradition of earth consumption. Carefully crafted into soft, gem-like forms, they offer a powerful yet gentle bite—bringing bold flavour, subtle texture, and a visual warmth to every stash.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51804819063111,"sku":"0405030315","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_669411c3-bee4-4987-af15-228846467b35.png?v=1754917116"},{"product_id":"mini-toffees-75g","title":"Grey Mini Toffees (75g) - Edible clay treats for Pica","description":"\u003cp data-end=\"522\" data-start=\"144\"\u003e\u003cstrong data-end=\"165\" data-start=\"144\"\u003eProduct Overview:\u003c\/strong\u003e\u003cbr data-end=\"168\" data-start=\"165\"\u003eGrey Mini Toffees are tiny, assorted clay bites shaped like spades, hearts, diamonds, clubs, and mini stars—offering a playful twist on traditional clay textures. Crafted from a unique blend of black slate powder, half-roasted Nakumatt, and clay pot dust, these miniature treats deliver a soft crunch with earthy complexity and a clean finish.\u003c\/p\u003e\n\u003cp data-end=\"889\" data-start=\"524\"\u003eEach piece is firm but slightly soft, breaking down into a subtle graininess that vanishes in the mouth without stickiness. The flavour is mild and familiar—cementy, sweet-earthy, and mellow—making them a comforting choice for everyday enjoyment. Despite their small size, the combination of ingredients adds depth and nuance, making them a sensory delight.\u003c\/p\u003e\n\u003cp data-end=\"1054\" data-start=\"891\"\u003ePerfect for those who appreciate gentle textures, classic grey clay flavour, and a bit of whimsy in their stash, Mini Toffees are both charming and satisfying.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1100\" data-start=\"1061\"\u003e\n\u003cstrong data-end=\"1070\" data-start=\"1061\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"1073\" data-start=\"1070\"\u003eMiniature, approx. 1–2 cm\u003c\/li\u003e\n\u003cli data-end=\"1100\" data-start=\"1061\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-end=\"1070\" data-start=\"1061\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"1073\" data-start=\"1070\"\u003eApprox. 75g\u003c\/li\u003e\n\u003cli data-end=\"1188\" data-start=\"1102\"\u003e\n\u003cstrong data-end=\"1112\" data-start=\"1102\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"1115\" data-start=\"1112\"\u003eAssorted toffee-style – spades, hearts, diamonds, clubs, and mini stars\u003c\/li\u003e\n\u003cli data-end=\"1224\" data-start=\"1190\"\u003e\n\u003cstrong data-end=\"1201\" data-start=\"1190\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"1204\" data-start=\"1201\"\u003eNatural grey tones\u003c\/li\u003e\n\u003cli data-end=\"1325\" data-start=\"1226\"\u003e\n\u003cstrong data-end=\"1238\" data-start=\"1226\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"1241\" data-start=\"1238\"\u003eSmooth surface with a soft crunch; slightly grainy crumble that melts away cleanly\u003c\/li\u003e\n\u003cli data-end=\"1376\" data-start=\"1327\"\u003e\n\u003cstrong data-end=\"1345\" data-start=\"1327\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1348\" data-start=\"1345\"\u003e3 – Firm but slightly soft\u003c\/li\u003e\n\u003cli data-end=\"1487\" data-start=\"1378\"\u003e\n\u003cstrong data-end=\"1396\" data-start=\"1378\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1399\" data-start=\"1396\"\u003eSweet-earthy and mellow; cementy base with a clean, non-sticky finish and subtle grain\u003c\/li\u003e\n\u003cli data-end=\"1571\" data-start=\"1489\"\u003e\n\u003cstrong data-end=\"1505\" data-start=\"1489\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1508\" data-start=\"1505\"\u003eBlack slate powder, half-roasted Nakumatt clay, clay pot dust\u003c\/li\u003e\n\u003cli data-end=\"1605\" data-start=\"1573\"\u003e\n\u003cstrong data-end=\"1595\" data-start=\"1573\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1598\" data-start=\"1595\"\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1898\" data-start=\"1607\"\u003e\n\u003cstrong data-end=\"1636\" data-start=\"1607\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1639\" data-start=\"1636\"\u003eMini Toffees bring together multiple traditional elements—roasted Nakumatt, slate-rich earth, and terracotta dust—blending them into playful, bite-sized shapes. The result is a nostalgic, stash-friendly experience that’s as fun to look at as it is to eat.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51805093953863,"sku":"050221","price":3.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_aa320a39-a309-4aa9-819f-23624f5ee7a2.png?v=1754914134"},{"product_id":"mexican-terracotta-stash-450g-with-keepsake-compartmented-storage-box","title":"All Latin American Clay Experience Sampler – Stash Box included - Edible terracottas, dirts, barros terrones, and kaolins from across Latin America","description":"\u003ch3 data-end=\"20\" data-start=\"0\" data-section-id=\"1n8lizy\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"385\" data-start=\"22\"\u003eThe Latin American Sampler is a thoughtfully curated collection of authentic Mexican clay pieces, bringing together a diverse mix of textures, shapes, and traditional flavours in one versatile stash. Sourced from multiple respected vendors, including La Sobrina, this selection offers a well-rounded introduction to the depth and character of Mexican  and Colombian clay craftsmanship.\u003c\/p\u003e\n\u003cp data-end=\"481\" data-start=\"387\"\u003eInside, you’ll find any one of a variety of distinctive items (check our entire \u003ca rel=\"noopener\" href=\"https:\/\/www.earthycrunch.co.uk\/collections\/latin-america\" target=\"_blank\"\u003eLatin\u003c\/a\u003e range), each with its own texture and personality:\u003c\/p\u003e\n\u003cp data-end=\"1385\" data-start=\"936\"\u003eEach piece varies in form—from compact chunks and crisp bites to soft, crumbly segments—creating a dynamic and engaging clay experience. Textures range from smooth and firm to lightly dusty and melt-down soft, with occasional crisp snaps throughout. The overall flavour profile stays true to classic Mexican terracotta and kaolin notes: earthy, mineral-rich, with subtle dusty warmth and occasional smoky or creamy undertones depending on the piece.\u003c\/p\u003e\n\u003cp data-end=\"1656\" data-start=\"1387\"\u003ePresented in a durable, reusable plastic stash box, this sampler is designed to keep your collection fresh, organised, and ready to enjoy. Ideal for both seasoned clay enthusiasts and those looking to explore a wide spectrum of Mexican clay textures in one curated set.\u003c\/p\u003e\n\u003chr data-end=\"1661\" data-start=\"1658\"\u003e\n\u003ch3 data-end=\"1683\" data-start=\"1663\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1863\" data-start=\"1685\"\u003eA varied sensory mix ranging from soft, dusty melts to medium-crisp bites. Expect a combination of smooth firmness, crumbly breakdowns, and occasional snappy pieces for contrast.\u003c\/p\u003e\n\u003chr data-end=\"1868\" data-start=\"1865\"\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1870\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"2050\" data-start=\"1889\"\u003eClassic Mexican earthiness with layered profiles—dusty terracotta, mineral-rich kaolin, gentle smokiness, and faint creamy or coconut notes across select pieces.\u003c\/p\u003e\n\u003chr data-end=\"2055\" data-start=\"2052\"\u003e\n\u003ch3 data-end=\"2076\" data-start=\"2057\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"2306\" data-start=\"2078\"\u003eThis sampler is all about variety and exploration. Each handful offers something different—whether it’s a soft, melt-in-the-mouth kaolin or a firmer, crunchy terracotta bite—making it perfect for discovering personal favourites.\u003c\/p\u003e\n\u003chr data-end=\"2311\" data-start=\"2308\"\u003e\n\u003ch3 data-end=\"2329\" data-start=\"2313\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2713\" data-start=\"2331\"\u003e\n\u003cli data-end=\"2382\" data-start=\"2331\" data-section-id=\"6v7tc\"\u003e\n\u003cp data-end=\"2382\" data-start=\"2333\"\u003eCurated mix of authentic Mexican clay varieties\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2442\" data-start=\"2383\" data-section-id=\"13e9s6i\"\u003e\n\u003cp data-end=\"2442\" data-start=\"2385\"\u003eIncludes terracotta, barrito, kaolin, and terrón styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2490\" data-start=\"2443\" data-section-id=\"gvhq2e\"\u003e\n\u003cp data-end=\"2490\" data-start=\"2445\"\u003eWide range of textures from soft to crunchy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2553\" data-start=\"2491\" data-section-id=\"1gh232t\"\u003e\n\u003cp data-end=\"2553\" data-start=\"2493\"\u003eSubtle flavour variations including smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2597\" data-start=\"2554\" data-section-id=\"1ss91wa\"\u003e\n\u003cp data-end=\"2597\" data-start=\"2556\"\u003eComes in a reusable, airtight stash box\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2652\" data-start=\"2598\" data-section-id=\"puopum\"\u003e\n\u003cp data-end=\"2652\" data-start=\"2600\"\u003eSourced from multiple vendors including La Sobrina\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2713\" data-start=\"2653\" data-section-id=\"8w959u\"\u003e\n\u003cp data-end=\"2713\" data-start=\"2655\"\u003eAvailable in selectable weights to suit your stash needs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2718\" data-start=\"2715\"\u003e\n\u003ch3 data-end=\"2739\" data-start=\"2720\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"3594\" data-start=\"2741\"\u003e\n\u003cli data-end=\"2777\" data-start=\"2741\" data-section-id=\"cjlksr\"\u003e\n\u003cp data-end=\"2777\" data-start=\"2743\"\u003e\u003cstrong data-end=\"2752\" data-start=\"2743\"\u003eSize:\u003c\/strong\u003e Mixed shapes and sizes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2831\" data-start=\"2778\" data-section-id=\"9e6j9e\"\u003e\n\u003cp data-end=\"2831\" data-start=\"2780\"\u003e\u003cstrong data-end=\"2791\" data-start=\"2780\"\u003eWeight:\u003c\/strong\u003e Varies (selectable options available)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2891\" data-start=\"2832\" data-section-id=\"11ni88t\"\u003e\n\u003cp data-end=\"2891\" data-start=\"2834\"\u003e\u003cstrong data-end=\"2844\" data-start=\"2834\"\u003eShape:\u003c\/strong\u003e Varied – chunks, bites, pieces, and crumbles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2957\" data-start=\"2892\" data-section-id=\"tg2q1n\"\u003e\n\u003cp data-end=\"2957\" data-start=\"2894\"\u003e\u003cstrong data-end=\"2905\" data-start=\"2894\"\u003eColour:\u003c\/strong\u003e Natural terracotta tones with lighter kaolin hues\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3020\" data-start=\"2958\" data-section-id=\"1votns4\"\u003e\n\u003cp data-end=\"3020\" data-start=\"2960\"\u003e\u003cstrong data-end=\"2972\" data-start=\"2960\"\u003eTexture:\u003c\/strong\u003e Smooth, firm, dusty, and occasionally crumbly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3073\" data-start=\"3021\" data-section-id=\"1tzp884\"\u003e\n\u003cp data-end=\"3073\" data-start=\"3023\"\u003e\u003cstrong data-end=\"3041\" data-start=\"3023\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – Soft to Medium hardness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3159\" data-start=\"3074\" data-section-id=\"1dh0xu6\"\u003e\n\u003cp data-end=\"3159\" data-start=\"3076\"\u003e\u003cstrong data-end=\"3094\" data-start=\"3076\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, dusty, mineral-rich with subtle smoky and creamy notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3227\" data-start=\"3160\" data-section-id=\"1ce54hl\"\u003e\n\u003cp data-end=\"3227\" data-start=\"3162\"\u003e\u003cstrong data-end=\"3178\" data-start=\"3162\"\u003eIngredients:\u003c\/strong\u003e Natural clay (terracotta and kaolin varieties)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3261\" data-start=\"3228\" data-section-id=\"j8kohe\"\u003e\n\u003cp data-end=\"3261\" data-start=\"3230\"\u003e\u003cstrong data-end=\"3252\" data-start=\"3230\"\u003eCountry of Origin:\u003c\/strong\u003e Mexico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3308\" data-start=\"3262\" data-section-id=\"fk8o3w\"\u003e\n\u003cp data-end=\"3308\" data-start=\"3264\"\u003e\u003cstrong data-end=\"3275\" data-start=\"3264\"\u003eVendor:\u003c\/strong\u003e Various (including La Sobrina)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3594\" data-start=\"3309\" data-section-id=\"24678g\"\u003e\n\u003cp data-end=\"3594\" data-start=\"3311\"\u003e\u003cstrong data-end=\"3340\" data-start=\"3311\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Mexican pottery and clay-eating traditions, this sampler brings together regional favourites—from broken pot shards (pedacería) to kaolin blends and terrón chunks—each reflecting generations of artisanal clay preparation and cultural heritage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3599\" data-start=\"3596\"\u003e\n\u003ch3 data-end=\"3615\" data-start=\"3601\" data-section-id=\"7cj1qd\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/i\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"175g","offer_id":53558021652807,"sku":"07041900891","price":14.99,"currency_code":"GBP","in_stock":false},{"title":"400g","offer_id":53558021685575,"sku":"07041900893","price":26.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_c53004c7-1622-43aa-b0fc-1ec3a4cc1909.png?v=1750723394"},{"product_id":"chalk-balls-100g","title":"Chalk Balls (100g) - Edible clay treats for Pica","description":"\u003cp data-start=\"87\" data-end=\"388\"\u003e\u003cstrong data-start=\"87\" data-end=\"108\"\u003eProduct Overview:\u003c\/strong\u003e\u003cbr data-start=\"108\" data-end=\"111\"\u003e\u003cstrong data-start=\"111\" data-end=\"133\"\u003eChalk Balls (100g)\u003c\/strong\u003e are small, densely packed spheres made from pure kaolin clay, offering a bold and satisfying crunch for chalk lovers. Their smooth, white exterior hides an intensely chalky, dry interior that breaks down into a fine, powdery dust with every bite.\u003c\/p\u003e\n\u003cp data-start=\"390\" data-end=\"753\"\u003eExtremely hard and compact, these chalk balls deliver a strong basement-dry flavour with subtle earthy notes reminiscent of soil after rain. Each ball is approximately 1–2 cm in diameter and varies slightly in size and shape, adding a rustic, natural charm. Perfect for those who enjoy a crisp, dusty texture with no stick and a clean, classic finish.\u003c\/p\u003e\n\u003chr data-start=\"755\" data-end=\"758\"\u003e\n\u003cp data-start=\"760\" data-end=\"799\"\u003e\u003cstrong data-start=\"760\" data-end=\"769\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"769\" data-end=\"772\"\u003eWill vary, approx. 2 cm\u003c\/p\u003e\n\u003cp data-start=\"801\" data-end=\"829\"\u003e\u003cstrong data-start=\"801\" data-end=\"812\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"812\" data-end=\"815\"\u003eApprox. 100g\u003c\/p\u003e\n\u003cp data-start=\"831\" data-end=\"859\"\u003e\u003cstrong data-start=\"831\" data-end=\"841\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"841\" data-end=\"844\"\u003eSmall spheres\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"889\"\u003e\u003cstrong data-start=\"861\" data-end=\"872\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"872\" data-end=\"875\"\u003eBright white\u003c\/p\u003e\n\u003cp data-start=\"891\" data-end=\"978\"\u003e\u003cstrong data-start=\"891\" data-end=\"903\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"903\" data-end=\"906\"\u003eExtremely hard and dry; smooth outer shell with fine, powdery interior\u003c\/p\u003e\n\u003cp data-start=\"980\" data-end=\"1016\"\u003e\u003cstrong data-start=\"980\" data-end=\"998\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"998\" data-end=\"1001\"\u003e4 – Hard at first\u003c\/p\u003e\n\u003cp data-start=\"1018\" data-end=\"1119\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1036\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1036\" data-end=\"1039\"\u003ePure chalk dust, ultra-dry basement notes, with a soft hint of soil after rain\u003c\/p\u003e\n\u003cp data-start=\"1121\" data-end=\"1153\"\u003e\u003cstrong data-start=\"1121\" data-end=\"1137\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1137\" data-end=\"1140\"\u003eKaolin clay\u003c\/p\u003e\n\u003cp data-start=\"1155\" data-end=\"1187\"\u003e\u003cstrong data-start=\"1155\" data-end=\"1177\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1177\" data-end=\"1180\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1189\" data-end=\"1464\"\u003e\u003cstrong data-start=\"1189\" data-end=\"1218\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1218\" data-end=\"1221\"\u003eKaolin clay has long been revered for its purity and crisp texture. These handcrafted spheres bring that traditional experience into bite-sized form—ideal for those who crave a clean, intense chalk crunch with zero stick and full dust release.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51805229023559,"sku":"010004","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b8b7e160-9c10-47e8-8912-6d46ded7d087.png?v=1750725062"},{"product_id":"black-candy-cookies","title":"Black Candy Cookies - Smoky Indian clay treats","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"400\" data-start=\"21\"\u003eBlack Candy Cookies are a bold, smoke-rich clay treat crafted from a finely balanced blend of traditional Indian clays, including Dryfruit, Magmitti, and Fully Roasted Nakumatt. Hand-shaped into rustic biscuit forms, each piece showcases a deep black tone with subtle dusty undertones, delivering both visual depth and a flavour profile that leans heavily into roasted intensity.\u003c\/p\u003e\n\u003cp data-end=\"605\" data-start=\"402\"\u003eDesigned for those who favour stronger, smokier clays, Black Candy Cookies bring together multiple roasted elements into one cohesive, full-bodied experience—earthy, grounding, and unapologetically bold.\u003c\/p\u003e\n\u003chr data-end=\"610\" data-start=\"607\"\u003e\n\u003ch2 data-end=\"631\" data-start=\"612\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"871\" data-start=\"633\"\u003eA soft-edged crunch defines these cookies. They begin with a gentle snap before breaking down effortlessly into fine, sandy granules. The texture remains smooth throughout—no grit, no stickiness—finishing clean with a light, powdery melt.\u003c\/p\u003e\n\u003chr data-end=\"876\" data-start=\"873\"\u003e\n\u003ch2 data-end=\"894\" data-start=\"878\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1139\" data-start=\"896\"\u003eDeep, smoky and mineral-rich. Expect bold roasted notes layered with cement-like richness, dark basement tones, and a fresh petrichor lift reminiscent of rain on dry earth. The aroma is distinctly smoke-forward, with a lingering earthy warmth.\u003c\/p\u003e\n\u003chr data-end=\"1144\" data-start=\"1141\"\u003e\n\u003ch2 data-end=\"1164\" data-start=\"1146\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1402\" data-start=\"1166\"\u003eEach cookie delivers a slow, balanced progression—crisp at first bite, then softening into a smooth, dust-like finish. The blend of clays creates a layered experience, ideal for those who appreciate roasted depth without harsh textures.\u003c\/p\u003e\n\u003chr data-end=\"1407\" data-start=\"1404\"\u003e\n\u003ch2 data-end=\"1424\" data-start=\"1409\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1651\" data-start=\"1426\"\u003e\n\u003cli data-end=\"1485\" data-start=\"1426\" data-section-id=\"ppalar\"\u003eBlend of Dryfruit, Magmitti, and Fully Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"1525\" data-start=\"1486\" data-section-id=\"1bqr4eu\"\u003eBold, smoke-forward flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1570\" data-start=\"1526\" data-section-id=\"17nzqjr\"\u003eSoft crunch with smooth, sandy breakdown\u003c\/li\u003e\n\u003cli data-end=\"1599\" data-start=\"1571\" data-section-id=\"ytudtb\"\u003eClean, non-sticky finish\u003c\/li\u003e\n\u003cli data-end=\"1651\" data-start=\"1600\" data-section-id=\"sb9dui\"\u003eClassic biscuit-style shapes with a rustic feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1656\" data-start=\"1653\"\u003e\n\u003ch2 data-end=\"1676\" data-start=\"1658\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2628\" data-start=\"1678\"\u003e\n\u003cli data-end=\"1720\" data-start=\"1678\" data-section-id=\"1m4n7lr\"\u003e\n\u003cstrong data-end=\"1689\" data-start=\"1680\"\u003eSize:\u003c\/strong\u003e Varies, approximately 3–5 cm\u003c\/li\u003e\n\u003cli data-end=\"1761\" data-start=\"1721\" data-section-id=\"ke2hlf\"\u003e\n\u003cstrong data-end=\"1734\" data-start=\"1723\"\u003eWeight:\u003c\/strong\u003e Select options available\u003c\/li\u003e\n\u003cli data-end=\"1826\" data-start=\"1762\" data-section-id=\"wnwjl6\"\u003e\n\u003cstrong data-end=\"1774\" data-start=\"1764\"\u003eShape:\u003c\/strong\u003e Mixed — round, oval, and rectangular cookie forms\u003c\/li\u003e\n\u003cli data-end=\"1875\" data-start=\"1827\" data-section-id=\"1pre90v\"\u003e\n\u003cstrong data-end=\"1840\" data-start=\"1829\"\u003eColour:\u003c\/strong\u003e Deep black with dusty undertones\u003c\/li\u003e\n\u003cli data-end=\"1932\" data-start=\"1876\" data-section-id=\"zkans3\"\u003e\n\u003cstrong data-end=\"1890\" data-start=\"1878\"\u003eTexture:\u003c\/strong\u003e Soft crunch with fine, crumbly granules\u003c\/li\u003e\n\u003cli data-end=\"1994\" data-start=\"1933\" data-section-id=\"hycx18\"\u003e\n\u003cstrong data-end=\"1953\" data-start=\"1935\"\u003eCrunch factor:\u003c\/strong\u003e 3 – gentle crunch with a smooth finish\u003c\/li\u003e\n\u003cli data-end=\"2071\" data-start=\"1995\" data-section-id=\"fti85g\"\u003e\n\u003cstrong data-end=\"2015\" data-start=\"1997\"\u003eTaste profile:\u003c\/strong\u003e Smoky, cement-like, earthy, petrichor, basement tones\u003c\/li\u003e\n\u003cli data-end=\"2167\" data-start=\"2072\" data-section-id=\"1eijhzw\"\u003e\n\u003cstrong data-end=\"2090\" data-start=\"2074\"\u003eIngredients:\u003c\/strong\u003e Finely ground blend of Dryfruit clay, Magmitti, and Fully Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"2200\" data-start=\"2168\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"2192\" data-start=\"2170\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2268\" data-start=\"2201\" data-section-id=\"xdximq\"\u003e\n\u003cstrong data-end=\"2214\" data-start=\"2203\"\u003eVendor:\u003c\/strong\u003e Hari (standard sizes), Clays All Around (300g size)\u003c\/li\u003e\n\u003cli data-end=\"2628\" data-start=\"2269\" data-section-id=\"xjrx3c\"\u003e\n\u003cstrong data-end=\"2300\" data-start=\"2271\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s rich tradition of roasted and smoked clays, Black Candy Cookies combine the bold crunch of Fully Roasted Nakumatt with the earthy softness of Magmitti and the signature smoky depth of Dryfruit clay. This blend delivers a modern take on classic clay biscuits, offering a refined yet intense sensory experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2633\" data-start=\"2630\"\u003e\n\u003ch2 data-end=\"2648\" data-start=\"2635\" data-section-id=\"by138m\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2995\" data-start=\"2650\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 cookie (70g) - Hari","offer_id":53572014735687,"sku":"04050602611","price":4.19,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (up to 95g) - Hari","offer_id":53073233248583,"sku":"0405060261","price":5.69,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (100g) - Hari","offer_id":53572022731079,"sku":"04050602612","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (110g) - Hari","offer_id":53572014768455,"sku":"040506026113","price":6.59,"currency_code":"GBP","in_stock":true},{"title":"1 cookie (115g) - Hari","offer_id":53572014801223,"sku":"04050602614","price":6.89,"currency_code":"GBP","in_stock":false},{"title":"9 cookies (up to 300g) - CAA","offer_id":53073233215815,"sku":"0405030292","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_fcac28a0-03fa-49b5-9e9c-c12144e3b63f.png?v=1775480071"},{"product_id":"choco-chip-cookies-250g","title":"Choco Chip Clay Cookies - Creamy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"90\" data-end=\"105\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"107\" data-end=\"782\"\u003e\u003cstrong data-start=\"107\" data-end=\"119\"\u003eTexture:\u003c\/strong\u003e Crumbly, cookie-like clay discs with a soft break and crunchy embedded chip contrast\u003cbr data-start=\"204\" data-end=\"207\"\u003e\u003cstrong data-start=\"207\" data-end=\"225\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"236\" data-end=\"239\"\u003e\u003cstrong data-start=\"239\" data-end=\"249\"\u003eTaste:\u003c\/strong\u003e Creamy white-chalk base with dusty earth tones, light petrichor freshness, and subtle cementy undertones\u003cbr data-start=\"354\" data-end=\"357\"\u003e\u003cstrong data-start=\"357\" data-end=\"369\"\u003eSensory:\u003c\/strong\u003e Soft, nostalgic aroma with gentle earthiness and playful textural bursts from clay chips\u003cbr data-start=\"458\" data-end=\"461\"\u003e\u003cstrong data-start=\"461\" data-end=\"472\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"483\" data-end=\"486\"\u003e\u003cstrong data-start=\"486\" data-end=\"495\"\u003eUses:\u003c\/strong\u003e Ideal for casual clay enjoyment, snack-style nibbling, and adding variety to a mixed clay selection\u003cbr data-start=\"595\" data-end=\"598\"\u003e\u003cstrong data-start=\"598\" data-end=\"618\"\u003eClay Experience:\u003c\/strong\u003e Beginner-friendly and highly approachable. Perfect for those who prefer lighter, playful textures with mild earthiness and a satisfying but gentle crunch contrast.\u003c\/p\u003e\n\u003chr data-start=\"784\" data-end=\"787\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"789\" data-end=\"808\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"810\" data-end=\"1089\"\u003eChoco Chip Cookies are playful, cookie-inspired clay discs designed around a soft white-chalk base with embedded clay “chips” that mimic classic chocolate chip inclusions. The result is a nostalgic, snack-like sensory experience that balances smoothness with intermittent crunch.\u003c\/p\u003e\n\u003cp data-start=\"1091\" data-end=\"1379\"\u003eThe flavour profile is intentionally gentle and comforting, built around creamy white clay tones with light dusty earth notes and a faint petrichor undertone. The embedded chips introduce contrast in both texture and bite, making each piece feel dynamic without becoming intense or heavy.\u003c\/p\u003e\n\u003cp data-start=\"1381\" data-end=\"1575\"\u003eOverall, this is a softer, more fun clay experience designed for casual enjoyment, offering a familiar cookie-like structure reimagined through natural clay textures and subtle earthy character.\u003c\/p\u003e\n\u003chr data-start=\"1577\" data-end=\"1580\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1582\" data-end=\"1601\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1603\" data-end=\"1833\"\u003eThe base texture is crumbly and lightly firm, breaking easily under gentle pressure into soft fragments that dissolve gradually. It has a dry, cookie-like structure that feels consistent and controlled rather than dense or gritty.\u003c\/p\u003e\n\u003cp data-start=\"1835\" data-end=\"2114\"\u003eEmbedded within the discs are clay “chips” that introduce small bursts of crunch throughout each bite. These create a layered texture experience — soft crumble from the base followed by sharper, slightly firmer inclusions that stand out without overwhelming the overall softness.\u003c\/p\u003e\n\u003cp data-start=\"2116\" data-end=\"2226\"\u003eThe combination makes each bite feel varied and engaging, while still remaining easy and approachable to chew.\u003c\/p\u003e\n\u003chr data-start=\"2228\" data-end=\"2231\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2233\" data-end=\"2249\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2251\" data-end=\"2455\"\u003eThe taste opens with a smooth, creamy white-chalk base that is mild, clean, and softly earthy. This foundation is lightly dusty, with a gentle cement-like undertone that gives structure without harshness.\u003c\/p\u003e\n\u003cp data-start=\"2457\" data-end=\"2726\"\u003eAs chewing continues, faint petrichor notes emerge, adding a subtle freshness reminiscent of dry earth after light rain. The embedded chips introduce slightly deeper roasted clay accents, giving brief textural and flavour contrast without overpowering the base profile.\u003c\/p\u003e\n\u003cp data-start=\"2728\" data-end=\"2860\"\u003eThe aroma is soft and nostalgic, leaning toward clean earth, powdered stone, and light mineral dust with a gentle comforting finish.\u003c\/p\u003e\n\u003chr data-start=\"2862\" data-end=\"2865\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2867\" data-end=\"2889\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2891\" data-end=\"3401\"\u003e\u003cstrong data-start=\"2891\" data-end=\"2902\"\u003eWeight:\u003c\/strong\u003e x1 cookie (approx. 65g)\u003cbr data-start=\"2926\" data-end=\"2929\"\u003e\u003cstrong data-start=\"2929\" data-end=\"2939\"\u003eShape:\u003c\/strong\u003e Round cookie-style discs with embedded clay chips\u003cbr data-start=\"2989\" data-end=\"2992\"\u003e\u003cstrong data-start=\"2992\" data-end=\"3003\"\u003eColour:\u003c\/strong\u003e Off-white base with darker contrasting clay chips\u003cbr data-start=\"3053\" data-end=\"3056\"\u003e\u003cstrong data-start=\"3056\" data-end=\"3072\"\u003eIngredients:\u003c\/strong\u003e White kaolin clay base with embedded dryfruit clay chips\u003cbr data-start=\"3129\" data-end=\"3132\"\u003e\u003cstrong data-start=\"3132\" data-end=\"3143\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3160\" data-end=\"3163\"\u003e\u003cstrong data-start=\"3163\" data-end=\"3192\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by modern Indian clay crafting techniques that blend smooth white clays with roasted clay inclusions, creating playful textures and balanced sensory contrast rooted in evolving clay snack traditions.\u003c\/p\u003e\n\u003chr data-start=\"3403\" data-end=\"3406\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3408\" data-end=\"3421\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3423\" data-end=\"3806\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"65g","offer_id":53609863610695,"sku":"0405030296","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"130g","offer_id":53609863643463,"sku":"04050302962","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/050227_Choco_chip_cookies.png?v=1774722470"},{"product_id":"dryfruit-black-hearts","title":"Dryfruit Black Hearts  - Indian smoky clay treats","description":"\u003cp data-start=\"141\" data-end=\"444\"\u003eDryfruit Black Hearts are soft, heart-shaped treats crafted from premium Dryfruit clay powder, celebrated for its distinctive smoky-earthy flavour and smooth, silky texture. Coated in a fine Dryfruit layer, these compact hearts deliver a mellow crunch that crumbles cleanly without grit or stickiness.\u003c\/p\u003e\n\u003cp data-start=\"446\" data-end=\"790\"\u003eFlavour-wise, they open with bold cement-like earthiness, followed by a sweet smokiness and subtle petrol-like undertones. A nostalgic rain-on-soil aroma rounds out the experience, creating a refined and atmospheric chew that balances depth with softness. Perfect for those who prefer a gentle crunch with a full-bodied, flavour-rich profile.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"839\"\u003e\u003cstrong data-start=\"792\" data-end=\"801\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"801\" data-end=\"804\"\u003ePieces vary, approximately 4 cm\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"878\"\u003e\u003cstrong data-start=\"841\" data-end=\"852\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eApprox. 100 g per pack\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"907\"\u003e\u003cstrong data-start=\"880\" data-end=\"890\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"890\" data-end=\"893\"\u003eHeart-shaped\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"935\"\u003e\u003cstrong data-start=\"909\" data-end=\"920\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"920\" data-end=\"923\"\u003eDeep black\u003c\/p\u003e\n\u003cp data-start=\"937\" data-end=\"1040\"\u003e\u003cstrong data-start=\"937\" data-end=\"949\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eSoft, compressed clay dust with a dull, crumbly crunch; very fine, non-sticky, no grit\u003c\/p\u003e\n\u003cp data-start=\"1042\" data-end=\"1111\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1060\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1060\" data-end=\"1063\"\u003e3 – Gentle, medium crunch with a smooth finish\u003c\/p\u003e\n\u003cp data-start=\"1113\" data-end=\"1243\"\u003e\u003cstrong data-start=\"1113\" data-end=\"1131\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1131\" data-end=\"1134\"\u003eSmokey and sweet-earthy with Dryfruit depth; cementy undertones, subtle gasoline notes, and petrichor aroma\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1261\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1261\" data-end=\"1264\"\u003e100% Dryfruit clay powder\u003c\/p\u003e\n\u003cp data-start=\"1293\" data-end=\"1325\"\u003e\u003cstrong data-start=\"1293\" data-end=\"1315\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1315\" data-end=\"1318\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1327\" data-end=\"1359\"\u003e\u003cstrong data-start=\"1327\" data-end=\"1338\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1338\" data-end=\"1341\"\u003eRose Clay (current batch)\u003c\/p\u003e\n\u003cp data-start=\"1361\" data-end=\"1677\"\u003e\u003cstrong data-start=\"1361\" data-end=\"1390\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1390\" data-end=\"1393\"\u003eRooted in Indian Dryfruit clay traditions, Black Hearts highlight the roasted smokiness and silky textures that make this clay variety a cult favourite. Their soft structure and atmospheric flavour layers offer a modern, heart-shaped twist on a beloved classic of geophagy heritage.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Rose Clay","offer_id":53179273904455,"sku":"0405090123","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Clays All Around","offer_id":53179273937223,"sku":"0405030300","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/4_a7769bbf-a618-4991-9a8e-d8bb34417918.png?v=1770570568"},{"product_id":"red-nakumatt-sticks-120g","title":"Red Nakumatt Sticks - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"0\" data-end=\"21\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"398\"\u003eRed Nakumatt Sticks deliver a rich and bold geophagic experience in a convenient, finger-length form. Crafted from finely powdered red Nakumatt clay, these slender, reddish-brown sticks are firm and smooth with a satisfyingly crisp snap. Despite their dense structure, they melt down into a silky paste with zero grit, offering a surprisingly clean finish.\u003c\/p\u003e\n\u003cp data-start=\"400\" data-end=\"814\"\u003eThe flavour profile is deeply earthy and cementy, with the signature topsoil and roasted undertones Nakumatt is known for. Subtle metallic notes and a whisper of petrichor emerge when wet — evoking the scent of rain on dry clay walls. These sticks are chewy, crunchy, and texturally complex — not recommended for sensitive teeth, but a treat for seasoned clay lovers who appreciate robust clay textures and tastes.\u003c\/p\u003e\n\u003cp data-start=\"821\" data-end=\"882\"\u003e\u003cstrong data-start=\"821\" data-end=\"830\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"830\" data-end=\"833\"\u003eEach batch can vary, approximately 4–6 cm in length\u003c\/p\u003e\n\u003cp data-start=\"884\" data-end=\"932\"\u003e\u003cstrong data-start=\"884\" data-end=\"895\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003eApprox. 120g (2 sticks per packet)\u003c\/p\u003e\n\u003cp data-start=\"934\" data-end=\"975\"\u003e\u003cstrong data-start=\"934\" data-end=\"944\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"944\" data-end=\"947\"\u003eThin cylindrical clay sticks\u003c\/p\u003e\n\u003cp data-start=\"977\" data-end=\"1028\"\u003e\u003cstrong data-start=\"977\" data-end=\"988\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"988\" data-end=\"991\"\u003eReddish-brown with dusty taupe matte finish\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1126\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1042\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1042\" data-end=\"1045\"\u003eVery hard with a clean, crisp break; melts into a smooth paste with minimal stick leaving little crispy granuals\u003c\/p\u003e\n\u003cp data-start=\"1128\" data-end=\"1211\"\u003e\u003cstrong data-start=\"1128\" data-end=\"1146\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1146\" data-end=\"1149\"\u003e4 – Crunchy and satisfying, best suited to experienced chewers\u003c\/p\u003e\n\u003cp data-start=\"1213\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1213\" data-end=\"1231\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003eBurnt adobe, topsoil, cementy notes, petrichor whisper, and faint metallic hints\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1375\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1332\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1332\" data-end=\"1335\"\u003e100% Red Nakumatt clay dust (compressed)\u003c\/p\u003e\n\u003cp data-start=\"1377\" data-end=\"1407\"\u003e\u003cstrong data-start=\"1377\" data-end=\"1399\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1399\" data-end=\"1402\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1409\" data-end=\"1716\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1409\" data-end=\"1438\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1438\" data-end=\"1441\"\u003eRed Nakumatt is prized for its deep, earthy profile and rich mineral content. Traditionally sun-dried and used in various clay forms, this variant offers the same iconic taste and aroma but reformatted into sleek, stick-shaped slabs for modern convenience and texture lovers.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51887156330823,"sku":"0405060282","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_dabd28ed-6a91-4895-8d3d-78e6bb28080b.png?v=1774138740"},{"product_id":"dusty-pops-indian-edible-clay-treats","title":"Dusty Pops – Chalky Indian Edible Clay Pops","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"56\" data-end=\"70\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"72\" data-end=\"947\"\u003eDusty Pops are a natural Indian clay blend known for their light airy crunch and clean chalky mineral profile. These small rectangular pop-style treats deliver a satisfying sensory experience with notes of fresh white chalk, soft petrichor, dry mineral dust, and gentle rain-soaked earthiness, making them especially popular among lovers of crunchy clay, earthy textures, ASMR experiences, and mineral-rich sensory materials. The texture offers a delicate powdery crumble with a distinctive clean earth character appreciated within geophagia and texture-focused communities. Traditionally inspired by Indian earth-clay blending methods, these pops are valued for their grounding texture, authentic dusty crunch, and playful sensory enjoyment. Ideal for fans of edible clay textures, edible chalk textures, slate pencils, terracotta notes, and earthy crunch-style experiences.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"949\" data-end=\"964\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"966\" data-end=\"1561\"\u003e\u003cstrong data-start=\"966\" data-end=\"978\"\u003eTexture:\u003c\/strong\u003e Light brittle snap with airy chalky crumble\u003cbr data-start=\"1022\" data-end=\"1025\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1035\"\u003eTaste:\u003c\/strong\u003e Fresh white chalk minerals with soft petrichor and dry earthy notes\u003cbr data-start=\"1103\" data-end=\"1106\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1124\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"1140\" data-end=\"1143\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1154\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1165\" data-end=\"1168\"\u003e\u003cstrong data-start=\"1168\" data-end=\"1181\"\u003eBest for:\u003c\/strong\u003e Beginners, collectors, ASMR lovers, soft crunch fans\u003cbr data-start=\"1234\" data-end=\"1237\"\u003e\u003cstrong data-start=\"1237\" data-end=\"1257\"\u003eClay experience:\u003c\/strong\u003e A playful bite-sized clay with delicate snap-pop crunches that quickly melt into a fine dusty crumble.\u003cbr data-start=\"1360\" data-end=\"1363\"\u003e\u003cstrong data-start=\"1363\" data-end=\"1378\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1391\" data-end=\"1394\"\u003e\u003cstrong data-start=\"1394\" data-end=\"1416\"\u003eHydration texture:\u003c\/strong\u003e Softens into a smooth powdery paste with light mineral creaminess\u003cbr data-start=\"1482\" data-end=\"1485\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1501\"\u003eAroma notes:\u003c\/strong\u003e Chalk dust, soft rain-on-soil, mineral air, dry white earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1563\" data-end=\"1581\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1583\" data-end=\"2144\"\u003e\u003cstrong data-start=\"1583\" data-end=\"1594\"\u003eWeight:\u003c\/strong\u003e Approximately 130–150g per pack\u003cbr data-start=\"1626\" data-end=\"1629\"\u003e\u003cstrong data-start=\"1629\" data-end=\"1639\"\u003eShape:\u003c\/strong\u003e Small rectangular pop shapes\u003cbr data-start=\"1668\" data-end=\"1671\"\u003e\u003cstrong data-start=\"1671\" data-end=\"1682\"\u003eColour:\u003c\/strong\u003e Muted grey with pale dusty white coating\u003cbr data-start=\"1723\" data-end=\"1726\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1742\"\u003eIngredients:\u003c\/strong\u003e Blend of White Slate Powder and Dryfruit Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1849\" data-end=\"1852\"\u003e\u003cstrong data-start=\"1852\" data-end=\"1863\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"1880\" data-end=\"1883\"\u003e\u003cstrong data-start=\"1883\" data-end=\"1912\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian earth-clay blends combining mineral-rich slate powders with natural clay crumbs to create airy textures and soft chalky crunches valued within geophagia traditions.\u003cbr data-start=\"2108\" data-end=\"2111\"\u003e\u003cstrong data-start=\"2111\" data-end=\"2127\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2146\" data-end=\"2159\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2161\" data-end=\"2544\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51887931982151,"sku":"0405030301","price":8.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b5e5f05f-13bd-4b15-abf3-42f58cbba5ff.png?v=1754354867"},{"product_id":"mix-hex-rn-df-260g","title":"Mix Hex – RN\/DF - Smoky Metallic Indian Clay treats (Coming Soon, end of April 2026)","description":"\u003cp data-start=\"153\" data-end=\"526\"\u003eMix Hex – RN\/DF is a bold, layered clay treat that unites two cult favourites: Red Nakumatt and Dryfruit clay. Each piece is pressed into compact hexagons, squares, or puck-like shapes, with two distinct halves — one crafted from pure powdered Red Nakumatt and the other from Dryfruit clay. This dual composition creates a striking contrast in colour, texture, and taste.\u003c\/p\u003e\n\u003cp data-start=\"528\" data-end=\"1064\"\u003eThe crunch is firm but not overwhelming, with a soft, dusty crumble that melts away cleanly without grit. Flavour opens with roasted smokiness from the Dryfruit layer, followed by the cementy, metallic, and basement-earthy tones of Red Nakumatt. Damp soil notes and a subtle gasoline-like finish round out the experience, leaving behind that unmistakable aroma of rain hitting sunbaked roads. Soft yet hard, rich yet clean, Mix Hex – RN\/DF is a layered indulgence for crunchers who crave bold textures and strong, earthy satisfaction.\u003c\/p\u003e\n\u003cp data-start=\"1066\" data-end=\"1113\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1075\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1075\" data-end=\"1078\"\u003ePieces vary, approximately 1–3 cm\u003c\/p\u003e\n\u003cp data-start=\"1115\" data-end=\"1144\"\u003e\u003cstrong data-start=\"1115\" data-end=\"1126\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1126\" data-end=\"1129\"\u003e3 Pieces (Up to 140g)\u003c\/p\u003e\n\u003cp data-start=\"1146\" data-end=\"1194\"\u003e\u003cstrong data-start=\"1146\" data-end=\"1156\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1156\" data-end=\"1159\"\u003eHexagons, squares, or round pucks\u003c\/p\u003e\n\u003cp data-start=\"1196\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1196\" data-end=\"1207\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1207\" data-end=\"1210\"\u003eDeep reds, blackish-brown\/grey, and muted earth tones\u003c\/p\u003e\n\u003cp data-start=\"1267\" data-end=\"1344\"\u003e\u003cstrong data-start=\"1267\" data-end=\"1279\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1279\" data-end=\"1282\"\u003eSoft but hard; powdery crunch with layered firmness; no grit\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1431\"\u003e\u003cstrong data-start=\"1346\" data-end=\"1364\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1364\" data-end=\"1367\"\u003e3 – Firm but not too intense; slightly dusty and melts on bite\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1576\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1451\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1451\" data-end=\"1454\"\u003eRoasted smokiness, basement-earthy depth, cementy and metallic notes, damp soil tones, with a faint gasoline-like finish\u003c\/p\u003e\n\u003cp data-start=\"1578\" data-end=\"1649\"\u003e\u003cstrong data-start=\"1578\" data-end=\"1594\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1594\" data-end=\"1597\"\u003ePowdered Red Nakumatt clay, Powdered Dryfruit clay\u003c\/p\u003e\n\u003cp data-start=\"1651\" data-end=\"1683\"\u003e\u003cstrong data-start=\"1651\" data-end=\"1673\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1673\" data-end=\"1676\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1685\" data-end=\"1717\"\u003e\u003cstrong data-start=\"1685\" data-end=\"1696\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1696\" data-end=\"1699\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1719\" data-end=\"2099\"\u003e\u003cstrong data-start=\"1719\" data-end=\"1748\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1748\" data-end=\"1751\"\u003eMix Hex – RN\/DF draws on the heritage of Indian smoked clays and sun-dried red earths. By layering Dryfruit’s roasted richness with the mineral-heavy intensity of Red Nakumatt, these handcrafted pieces deliver a dual flavour experience that pays homage to traditional geophagy practices while offering modern clay enthusiasts a bold, earthy chew.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51888968466759,"sku":"050188","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_4963bb06-edcd-4c21-aa3e-066774e516a4.png?v=1758993152"},{"product_id":"mixed-clay-balls-75g","title":"Mixed Clay Balls (75g) - Edible clay treats for Pica","description":"\u003cp data-start=\"23\" data-end=\"652\"\u003e\u003cstrong data-start=\"23\" data-end=\"49\"\u003eMixed Clay Balls (75g)\u003c\/strong\u003e offer a rich, earthy fusion of some of India’s most beloved grey clays — including Diamond, Elephant, Christmas, and White Rose. These compact, ball-shaped treats pack a flavourful punch with strong cement-like earthiness, petrichor undertones, and a whisper of urban asphalt. Medium-snappy and slightly crumbly, each ball melts into a smooth paste with zero grit and no stickiness. Expect a bold and satisfying crunch with a unique blend of textures, enhanced by the inclusion of Nakumatt crumbs for that added depth. Ideal for clay lovers seeking a variety of flavour tones and a smooth, clean finish.\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"652\"\u003e\u003cstrong data-start=\"659\" data-end=\"668\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"668\" data-end=\"671\"\u003eVaries, approximately 1–3 cm per ball\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"727\"\u003e\u003cstrong data-start=\"710\" data-end=\"721\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"721\" data-end=\"724\"\u003e75g\u003c\/p\u003e\n\u003cp data-start=\"729\" data-end=\"760\"\u003e\u003cstrong data-start=\"729\" data-end=\"739\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"739\" data-end=\"742\"\u003eCompact clay balls\u003c\/p\u003e\n\u003cp data-start=\"762\" data-end=\"818\"\u003e\u003cstrong data-start=\"762\" data-end=\"773\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"773\" data-end=\"776\"\u003eColour can vary from batch to batch. Mixed — grey, off-white, taupe, brown and mineral-toned\u003c\/p\u003e\n\u003cp data-start=\"820\" data-end=\"888\"\u003e\u003cstrong data-start=\"820\" data-end=\"832\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"832\" data-end=\"835\"\u003eCrunchy with a crumbly break; melts smoothly, no grit\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"964\"\u003e\u003cstrong data-start=\"890\" data-end=\"908\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"908\" data-end=\"911\"\u003e4 – Very hard and satisfying with a firm, snappy bite\u003c\/p\u003e\n\u003cp data-start=\"966\" data-end=\"1068\"\u003e\u003cstrong data-start=\"966\" data-end=\"984\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"984\" data-end=\"987\"\u003eUrban mineral mix, damp cement, asphalt specks, topsoil, and petrichor after rain\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1159\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1086\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1086\" data-end=\"1089\"\u003eA blend of Diamond, Elephant, Christmas, White Rose, and Nakumat clays\u003c\/p\u003e\n\u003cp data-start=\"1161\" data-end=\"1191\"\u003e\u003cstrong data-start=\"1161\" data-end=\"1183\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1183\" data-end=\"1186\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1193\" data-end=\"1530\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1222\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1222\" data-end=\"1225\"\u003eMade using a unique combination of regional Indian clays, these earthy balls showcase the depth and variety of subcontinental soil profiles. Inspired by traditional harvesting and drying techniques, they deliver a robust, cementy flavour and rich clay aroma that captures the essence of South Asian earth.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51888990781767,"sku":"050214","price":3.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_ea99fd00-fc3a-44ee-8e79-4b2f6af9b5f7.png?v=1751936987"},{"product_id":"mixed-clay-cookies","title":"Mixed Clay Cookies - Bestselling earthy Indian Clay treats","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"97\" data-end=\"112\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"114\" data-end=\"795\"\u003e\u003cstrong data-start=\"114\" data-end=\"126\"\u003eTexture:\u003c\/strong\u003e Crumbly cookie-style exterior with a medium crunch that softens into smooth, chewy clay crumbs\u003cbr data-start=\"221\" data-end=\"224\"\u003e\u003cstrong data-start=\"224\" data-end=\"242\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"253\" data-end=\"256\"\u003e\u003cstrong data-start=\"256\" data-end=\"266\"\u003eTaste:\u003c\/strong\u003e Cementy earthy base layered with red soil tones, damp basement earthiness, and fresh petrichor notes\u003cbr data-start=\"367\" data-end=\"370\"\u003e\u003cstrong data-start=\"370\" data-end=\"382\"\u003eSensory:\u003c\/strong\u003e Clean mineral finish with subtle slate lift and a balanced, non-gritty mouthfeel\u003cbr data-start=\"463\" data-end=\"466\"\u003e\u003cstrong data-start=\"466\" data-end=\"477\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"488\" data-end=\"491\"\u003e\u003cstrong data-start=\"491\" data-end=\"500\"\u003eUses:\u003c\/strong\u003e Ideal for collectors who enjoy varied textures, layered flavour profiles, and biscuit-style clay experiences\u003cbr data-start=\"609\" data-end=\"612\"\u003e\u003cstrong data-start=\"612\" data-end=\"632\"\u003eClay Experience:\u003c\/strong\u003e Suited for intermediate enthusiasts who enjoy complexity without harsh grit. Balanced, layered, and engaging with a satisfying mix of crunch and smooth breakdown.\u003c\/p\u003e\n\u003chr data-start=\"797\" data-end=\"800\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"802\" data-end=\"821\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"823\" data-end=\"1138\"\u003eMixed Clay Cookies are a bold, playful take on biscuit-style clay, designed for those who enjoy variety in both texture and flavour. Each cookie is crafted from a blend of Red Khadi and Crystal Nakumatt powders, combined with assorted clay and slate crumbs to create a visually striking and sensory-rich experience.\u003c\/p\u003e\n\u003cp data-start=\"1140\" data-end=\"1395\"\u003eShaped into rustic biscuit forms, these pieces offer a multi-layered profile that shifts with every bite. The combination of clays brings together warmth, depth, and mineral clarity, resulting in a balanced experience that feels both grounded and dynamic.\u003c\/p\u003e\n\u003cp data-start=\"1397\" data-end=\"1721\"\u003eThe flavour journey moves from cementy earth foundations into richer red soil tones, followed by damp basement-like undertones and the clean freshness of rain-soaked earth. Slate elements lift the profile, ensuring a refined mineral finish that keeps the overall experience smooth and controlled rather than heavy or gritty.\u003c\/p\u003e\n\u003chr data-start=\"1723\" data-end=\"1726\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1728\" data-end=\"1747\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1749\" data-end=\"1972\"\u003eThe texture begins with a medium, satisfying crunch as the biscuit-like exterior breaks under pressure. This initial bite is firm but not hard, offering a controlled snap that quickly transitions into softer clay fragments.\u003c\/p\u003e\n\u003cp data-start=\"1974\" data-end=\"2243\"\u003eAs chewing continues, the structure softens into chewy, pliable crumbs that maintain body without becoming coarse. The inclusion of slate and blended clay powders ensures a smooth breakdown, preventing any harsh grit while still preserving a natural, earthy resistance.\u003c\/p\u003e\n\u003cp data-start=\"2245\" data-end=\"2385\"\u003eThe result is a layered textural progression — crisp bite, crumbly middle, and a clean, soft finish that feels structured yet easy to enjoy.\u003c\/p\u003e\n\u003chr data-start=\"2387\" data-end=\"2390\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2392\" data-end=\"2408\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2410\" data-end=\"2658\"\u003eThe flavour opens with a cementy, mineral-rich base that immediately establishes depth. This is followed by red earth warmth, evoking dry soil and clay-rich landscapes, before shifting into darker, damp basement tones that add atmospheric richness.\u003c\/p\u003e\n\u003cp data-start=\"2660\" data-end=\"2881\"\u003eMidway through, subtle slate notes introduce a cooler mineral edge, balancing the warmth of the red clay components. The finish is rounded with fresh petrichor, leaving a clean, rain-washed earth impression on the palate.\u003c\/p\u003e\n\u003cp data-start=\"2883\" data-end=\"3031\"\u003eThe aroma is layered and grounded, combining dry clay dust, wet soil freshness, and soft mineral undertones for a full, evolving sensory experience.\u003c\/p\u003e\n\u003chr data-start=\"3033\" data-end=\"3036\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3038\" data-end=\"3060\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3062\" data-end=\"3748\"\u003e\u003cstrong data-start=\"3062\" data-end=\"3073\"\u003eWeight:\u003c\/strong\u003e 2 cookies per pack (approx. 95–130g total)\u003cbr data-start=\"3116\" data-end=\"3119\"\u003e\u003cstrong data-start=\"3119\" data-end=\"3129\"\u003eShape:\u003c\/strong\u003e Rustic cookie\/biscuit-style pieces\u003cbr data-start=\"3164\" data-end=\"3167\"\u003e\u003cstrong data-start=\"3167\" data-end=\"3178\"\u003eColour:\u003c\/strong\u003e Varied earthy tones including greys, reds, browns, and natural clay shades\u003cbr data-start=\"3253\" data-end=\"3256\"\u003e\u003cstrong data-start=\"3256\" data-end=\"3272\"\u003eIngredients:\u003c\/strong\u003e Red Khadi powder, Crystal Nakumatt powder, assorted clay crumbs, slate crumbs\u003cbr data-start=\"3350\" data-end=\"3353\"\u003e\u003cstrong data-start=\"3353\" data-end=\"3364\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"3381\" data-end=\"3384\"\u003e\u003cstrong data-start=\"3384\" data-end=\"3413\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by India’s diverse regional clay traditions, this blend showcases the versatility of natural earth materials such as Nakumatt and slate-infused clays. It reflects a modern interpretation of geophagy heritage, combining roasted and raw mineral clays into a balanced biscuit-style format that highlights both texture and depth.\u003c\/p\u003e\n\u003chr data-start=\"3750\" data-end=\"3753\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3755\" data-end=\"3768\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3770\" data-end=\"4153\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"2 Whole Cookies","offer_id":53895684522311,"sku":"04050303081","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"100g Broken Cookies","offer_id":53895684555079,"sku":"04050303082","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_549bdda0-bc92-4e0b-b4a7-3c952a13df91.png?v=1778028426"},{"product_id":"mixed-nakumatt-coins-75g","title":"Mixed Nakumatt Coins (75g) - Edible clay treats for Pica","description":"\u003cp data-start=\"139\" data-end=\"782\"\u003eMixed Nakumatt Coins are compact, coin-shaped treats crafted from a premium blend of Indian Nakumatt and grey clays. Each piece is small but mighty, offering a firm crunch that softens into a smooth, powdery finish with no crumbs. Compared to our Mixed Clay Cookies, these coins are more refined and crumb-free, delivering a cleaner chew while still packing that unmistakable Nakumatt flavour. Expect a deeply earthy taste layered with cement-like tones, mineral-rich dustiness, and the fresh, damp aroma of wet concrete after rain. A discreet and tidy treat for clay lovers who enjoy robust flavour without the mess.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"822\"\u003e\u003cstrong data-start=\"784\" data-end=\"793\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"793\" data-end=\"796\"\u003eEach coin approx. 1–2 cm\u003c\/p\u003e\n\u003cp data-start=\"824\" data-end=\"852\"\u003e\u003cstrong data-start=\"824\" data-end=\"835\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"835\" data-end=\"838\"\u003eApprox. 75 g\u003c\/p\u003e\n\u003cp data-start=\"854\" data-end=\"891\"\u003e\u003cstrong data-start=\"854\" data-end=\"864\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"864\" data-end=\"867\"\u003eSmall round coin discs\u003c\/p\u003e\n\u003cp data-start=\"893\" data-end=\"947\"\u003e\u003cstrong data-start=\"893\" data-end=\"904\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"904\" data-end=\"907\"\u003ePinky-taupe with muted grey clay tones\u003c\/p\u003e\n\u003cp data-start=\"949\" data-end=\"1035\"\u003e\u003cstrong data-start=\"949\" data-end=\"961\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"961\" data-end=\"964\"\u003eFirm and compact with a clean break; smooth powdery finish, no crumbs\u003c\/p\u003e\n\u003cp data-start=\"1037\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1055\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1055\" data-end=\"1058\"\u003e3 – Solid crunch with a soft, powdery chew\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1249\"\u003e\u003cstrong data-start=\"1104\" data-end=\"1122\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1122\" data-end=\"1125\"\u003eCementy and mineral-dusty with earthy topsoil depth, basement dampness, and subtle fresh-rain tones; mild grit, non-sticky\u003c\/p\u003e\n\u003cp data-start=\"1251\" data-end=\"1369\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1267\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1267\" data-end=\"1270\"\u003eCrystal, Fully Roasted, Half Roasted, and Red Nakumatt clays with a pinch of Red Khadi for colour\u003c\/p\u003e\n\u003cp data-start=\"1371\" data-end=\"1403\"\u003e\u003cstrong data-start=\"1371\" data-end=\"1393\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1393\" data-end=\"1396\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1405\" data-end=\"1437\"\u003e\u003cstrong data-start=\"1405\" data-end=\"1416\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1416\" data-end=\"1419\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1439\" data-end=\"1770\"\u003e\u003cstrong data-start=\"1439\" data-end=\"1468\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1468\" data-end=\"1471\"\u003eMixed Nakumatt Coins highlight the mineral intensity of India’s Nakumatt clays, balanced with grey and khadi varieties to create a flavourful, earthy profile. Their compact size and smooth finish echo the refined side of geophagy traditions, making them an easy yet satisfying everyday clay snack.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890750849351,"sku":"050211","price":3.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_49113424-1883-49f1-a814-5e75d34c00f0.png?v=1754916966"},{"product_id":"mud-cakes-earthy-indian-edible-clay-cakes","title":"Mud Cakes - Bestselling Crunchy Crumbly Smoky Indian Clay Treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"56\" data-end=\"70\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"72\" data-end=\"792\"\u003eMud Cakes are natural Indian clay treats known for their soft crumbly texture and deep wet-earth mineral profile. These compact cake-shaped clay pieces deliver a satisfying sensory experience with notes of damp soil, soft cement, petrichor, and dusty minerals, making them especially popular among lovers of earthy textures, ASMR experiences, and grounding mineral-rich sensory materials. The texture offers a gentle snap followed by a smooth powdery melt with a calming earthy finish appreciated within geophagia and texture-focused communities. Inspired by traditional Indian grey clay blends and mitti khana practices, Mud Cakes are valued for their approachable softness, grounding aroma, and slow sensory breakdown.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"794\" data-end=\"809\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"811\" data-end=\"1516\"\u003e\u003cstrong data-start=\"811\" data-end=\"823\"\u003eTexture:\u003c\/strong\u003e Soft crumbly clay cakes with a gentle snap and smooth powdery melt\u003cbr data-start=\"890\" data-end=\"893\"\u003e\u003cstrong data-start=\"893\" data-end=\"903\"\u003eTaste:\u003c\/strong\u003e Deep earthy cement tones with wet soil richness and fresh petrichor notes\u003cbr data-start=\"977\" data-end=\"980\"\u003e\u003cstrong data-start=\"980\" data-end=\"998\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Gentle\u003cbr data-start=\"1009\" data-end=\"1012\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1023\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1034\" data-end=\"1037\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1050\"\u003eBest for:\u003c\/strong\u003e Sensory exploration, mindful texture enjoyment, beginners, and smooth clay lovers\u003cbr data-start=\"1132\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1155\"\u003eClay experience:\u003c\/strong\u003e A calming earthy clay with a forgiving texture, soft mineral crumble, and rain-soaked soil aroma that feels grounding and easy to enjoy.\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1295\" data-end=\"1310\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e\u003cstrong data-start=\"1326\" data-end=\"1348\"\u003eHydration texture:\u003c\/strong\u003e Softens into a muddy creamy paste with enhanced petrichor and damp earth richness\u003cbr data-start=\"1430\" data-end=\"1433\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1449\"\u003eAroma notes:\u003c\/strong\u003e Wet soil, petrichor, dusty clay, mineral cement, rain-soaked earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1518\" data-end=\"1536\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1538\" data-end=\"2438\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1549\"\u003eWeight:\u003c\/strong\u003e 3 cakes (up to approx. 115g total)\u003cbr data-start=\"1584\" data-end=\"1587\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1597\"\u003eShape:\u003c\/strong\u003e Small cube-like cake forms\u003cbr data-start=\"1624\" data-end=\"1627\"\u003e\u003cstrong data-start=\"1627\" data-end=\"1638\"\u003eColour:\u003c\/strong\u003e Natural grey tones with earthy variation\u003cbr data-start=\"1679\" data-end=\"1682\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e Blend of full-roasted Nakumatt, half-roasted Nakumatt, red Nakumatt, butter grey clay, dry fruit clay, diamond clay, almond clay, and other natural Indian grey clays (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1918\" data-end=\"1921\"\u003e\u003cstrong data-start=\"1921\" data-end=\"1932\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"1949\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1952\" data-end=\"1981\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s long-standing mitti khana traditions, Mud Cakes draw inspiration from the cultural practice of consuming naturally sourced earth clays. Nakumatt varieties are traditionally valued for their smooth finish, grounding aroma, and balanced mineral texture. This blend combines multiple classic Indian clay styles into a softer, modern sensory experience centred around earthy calmness and smooth breakdowns.\u003cbr data-start=\"2402\" data-end=\"2405\"\u003e\u003cstrong data-start=\"2405\" data-end=\"2421\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2440\" data-end=\"2453\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2455\" data-end=\"2838\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890768216391,"sku":"0405030311","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3498d1ad-18c1-4ff2-b91e-9f7b5a972f07.png?v=1754914573"},{"product_id":"nakumatt-cakes-100g","title":"Nakumatt Cakes (100g) - Edible clay treats for Pica","description":"\u003cp data-end=\"21\" data-start=\"0\"\u003e\u003cstrong data-end=\"21\" data-start=\"0\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"21\" data-start=\"0\"\u003eNakumatt Cakes are compact, slab-like chunks made from a rich blend of roasted Nakumatt clays and butter grey. These earthy clay “cake” pieces are designed for clay lovers who crave depth of flavour and a satisfying texture. Each chunk is firm but crumbles easily upon bite, releasing soft, powdery crumbs with a clean, slightly smoky aftertaste. The profile is deeply grounded — think underground earth, basement cement tones, and whispery slate notes, all rounded out by a subtle roasted finish. Smooth, non-sticky, and highly snackable, these cake-style slabs melt down beautifully for those who enjoy softer clay textures without sacrificing crunch.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"745\" data-start=\"694\"\u003e\n\u003cstrong data-end=\"703\" data-start=\"694\"\u003eSize: \u003c\/strong\u003eEach piece varies, approximately 3–5 cm\u003c\/li\u003e\n\u003cli data-end=\"765\" data-start=\"747\"\u003e\n\u003cstrong data-end=\"758\" data-start=\"747\"\u003eWeight: \u003c\/strong\u003eApprox. 100g\u003c\/li\u003e\n\u003cli data-end=\"812\" data-start=\"767\"\u003e\n\u003cstrong data-end=\"777\" data-start=\"767\"\u003eShape: \u003c\/strong\u003eChunky square slab or cake-style pieces\u003c\/li\u003e\n\u003cli data-end=\"880\" data-start=\"814\"\u003e\n\u003cstrong data-end=\"825\" data-start=\"814\"\u003eColour: \u003c\/strong\u003eMuted greys and taupes from mixed Nakumatt varieties\u003c\/li\u003e\n\u003cli data-end=\"959\" data-start=\"882\"\u003e\n\u003cstrong data-end=\"894\" data-start=\"882\"\u003eTexture: \u003c\/strong\u003eFirm outer shell with a soft, crumbly interior; powdery finish\u003c\/li\u003e\n\u003cli data-end=\"1022\" data-start=\"961\"\u003e\n\u003cstrong data-end=\"979\" data-start=\"961\"\u003eCrunch Factor: \u003c\/strong\u003e3 – Medium crunch with gentle resistance\u003c\/li\u003e\n\u003cli data-end=\"1123\" data-start=\"1024\"\u003e\n\u003cstrong data-end=\"1042\" data-start=\"1024\"\u003eTaste Profile: \u003c\/strong\u003eCementy, earthy, with basement-like notes, hints of slate, and light smokiness\u003c\/li\u003e\n\u003cli data-end=\"1196\" data-start=\"1125\"\u003e\n\u003cstrong data-end=\"1141\" data-start=\"1125\"\u003eIngredients: \u003c\/strong\u003eCakes made of all nakumatts powder and butter grey roasted to give that extra earthiness.\u003c\/li\u003e\n\u003cli data-end=\"1228\" data-start=\"1198\"\u003e\n\u003cstrong data-end=\"1220\" data-start=\"1198\"\u003eCountry of Origin: \u003c\/strong\u003eIndia\u003c\/li\u003e\n\u003cli data-end=\"1598\" data-start=\"1230\"\u003e\n\u003cstrong data-end=\"1259\" data-start=\"1230\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1262\" data-start=\"1259\"\u003eHand-shaped using a variety of regional Nakumatt clays, these cake-style chunks pay homage to the Indian tradition of consuming mineral-rich earth for its unique texture and flavour. Roasted for added depth, they bring together classic tones of Nakumatt with a smooth, easy-to-chew structure ideal for connoisseurs of subtle earthiness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890775228743,"sku":"050220","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_05d335e1-3dec-4556-b0dc-44b3d167bbd3.png?v=1755010724"},{"product_id":"pink-laddoo-balls-75g","title":"Pink Ladoo Balls  - Earthy Indian clay treats","description":"\u003cp data-start=\"23\" data-end=\"670\"\u003ePink Laddoo Balls are soft-crunch shaped into charming round balls and tinted with a natural pink hue. These treats offer a fresh, earthy experience with a delicate floral-berry aroma layered over a classic red dirt flavour. Made in the traditional \"laddoo\" style from fine Indian clays, they deliver a medium-hard bite that crumbles into a powdery, sand-like texture—gentle on the teeth, but full of flavour. Think soft crunches that melt with chewable grit, zero stickiness, and a clean, red Nakumatt-inspired finish. A unique and beautifully balanced treat for fans of subtly sweet, floral-forward earthiness.\u003c\/p\u003e\n\u003cp data-start=\"677\" data-end=\"722\"\u003e\u003cstrong data-start=\"677\" data-end=\"686\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"686\" data-end=\"689\"\u003eVaries, approximately 2–3 cm each\u003c\/p\u003e\n\u003cp data-start=\"724\" data-end=\"741\"\u003e\u003cstrong data-start=\"724\" data-end=\"735\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"735\" data-end=\"738\"\u003e6 balls, approx. 130-140g\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"780\"\u003e\u003cstrong data-start=\"743\" data-end=\"753\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"753\" data-end=\"756\"\u003eRound balls\u003c\/p\u003e\n\u003cp data-start=\"782\" data-end=\"813\"\u003e\u003cstrong data-start=\"782\" data-end=\"793\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"793\" data-end=\"796\"\u003eNatural soft pink\u003c\/p\u003e\n\u003cp data-start=\"815\" data-end=\"889\"\u003e\u003cstrong data-start=\"815\" data-end=\"827\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"827\" data-end=\"830\"\u003eFirm exterior with a soft crumble inside; fine sandy finish\u003c\/p\u003e\n\u003cp data-start=\"891\" data-end=\"950\"\u003e\u003cstrong data-start=\"891\" data-end=\"909\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"909\" data-end=\"912\"\u003e3 – Soft crunch with melt-away texture\u003c\/p\u003e\n\u003cp data-start=\"952\" data-end=\"1080\"\u003e\u003cstrong data-start=\"952\" data-end=\"970\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"970\" data-end=\"973\"\u003eFloral-berry clay aroma, red dirt base, fresh and clean with earthy depth; slight chewable grit, not sticky\u003c\/p\u003e\n\u003cp data-start=\"1082\" data-end=\"1156\"\u003e\u003cstrong data-start=\"1082\" data-end=\"1098\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1098\" data-end=\"1101\"\u003ePink clay blend of Pink and Red Nakumatt as well as Red slate (shale stone)\u003c\/p\u003e\n\u003cp data-start=\"1158\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1158\" data-end=\"1180\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1180\" data-end=\"1183\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1190\" data-end=\"1527\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1190\" data-end=\"1219\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1219\" data-end=\"1222\"\u003eInspired by Indian laddoo sweets, these balls are crafted from naturally tinted pink clays common to South Asian geophagy practices. They combine the mineral-rich essence of traditional red clays with a contemporary twist, offering a floral-fragrant, earth-rich experience that's both nostalgic and novel.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890826707271,"sku":"0405030313","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0baaaf93-6fe0-4242-966f-a3e7fd60876d.png?v=1751988661"},{"product_id":"smoky-burfi","title":"Smoky Burfi - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"23\" data-end=\"677\"\u003eSmoky Burfi is a melt-in-your-mouth clay treat inspired by traditional Indian barfi sweets, reimagined for earth lovers. These soft, barfi-style chunks offer a luxurious blend of smokiness and deep earthy tones, with subtle hints of gasoline and damp mineral-rich soil. This batch delivers the \u003cem data-start=\"352\" data-end=\"361\"\u003eperfect\u003c\/em\u003e smoke-to-earth ratio—smooth, mellow, and powdery without grit or stickiness. The texture begins soft and quickly dissolves into a fine, sand-like paste that’s easy on the teeth and utterly satisfying. A must-try for fans of mellow crunches and smoky profiles. These are in high demand—grab them before they’re gone.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"724\"\u003e\u003cstrong data-start=\"684\" data-end=\"693\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"693\" data-end=\"696\"\u003eVaries, approximately 3–5 cm\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"744\"\u003e\u003cstrong data-start=\"726\" data-end=\"737\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"737\" data-end=\"740\"\u003eApprox 100g\u003c\/p\u003e\n\u003cp data-start=\"746\" data-end=\"787\"\u003e\u003cstrong data-start=\"746\" data-end=\"756\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"756\" data-end=\"759\"\u003eIrregular barfi-shaped (Rhombus) chunks\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"838\"\u003e\u003cstrong data-start=\"789\" data-end=\"800\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"800\" data-end=\"803\"\u003eEarthy greys with natural variation\u003c\/p\u003e\n\u003cp data-start=\"840\" data-end=\"916\"\u003e\u003cstrong data-start=\"840\" data-end=\"852\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"852\" data-end=\"855\"\u003eSoft on bite, melts to fine powder; smooth and slightly sandy\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"965\"\u003e\u003cstrong data-start=\"918\" data-end=\"936\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"936\" data-end=\"939\"\u003e2 – Soft with mild crumble\u003c\/p\u003e\n\u003cp data-start=\"967\" data-end=\"1091\"\u003e\u003cstrong data-start=\"967\" data-end=\"985\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"985\" data-end=\"988\"\u003eDeep earthy base, smokey overtones, faint gasoline-like minerality; powdery, no grit, very slight stick\u003c\/p\u003e\n\u003cp data-start=\"1093\" data-end=\"1133\"\u003e\u003cstrong data-start=\"1093\" data-end=\"1109\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1109\" data-end=\"1112\"\u003eSmoky grey clay blend\u003c\/p\u003e\n\u003cp data-start=\"1093\" data-end=\"1133\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1157\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1157\" data-end=\"1160\"\u003eClays All Around\u003c\/p\u003e\n\u003cp data-start=\"1135\" data-end=\"1165\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1157\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1157\" data-end=\"1160\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1509\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1167\" data-end=\"1196\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003eInspired by South Asian barfi confections, Smoky Burfi (Pronounced Burr-Fee) captures the sensory essence of fire-roasted clays, rain-damp earth, and sun-baked dust. This treat reflects traditional geophagic practices in India, combining artisanal claycraft with naturally smoky, mineral-rich tones for a truly nostalgic experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890977669447,"sku":"050208","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6b90e232-7ef8-458f-83c4-59b309904a3d.png?v=1751972960"},{"product_id":"black-candy-cracker-cookies-95g","title":"Black Candy Cracker Cookies  - Clay treats for Pica\/Geophagia","description":"\u003cp data-end=\"628\" data-start=\"57\"\u003eBlack Candy Cracker Cookies are a striking cookie-style clay treat made from a bold blend of dryfruit clay, magmitti, and Blackhall dust. Each cookie features a distinctive cracked glaze and is packed with tiny crunchy crumbs throughout — enhancing both texture and flavour as you chew. With a dark, rich appearance and a satisfying crumble, these cookies offer a deeply earthy, cement-like taste with smoky undertones and hints of petrichor. They start with a firm bite and soften into a dusty, melt-away experience, perfect for clay lovers who enjoy texture variation.\u003c\/p\u003e\n\u003cp data-end=\"683\" data-start=\"630\"\u003e\u003cstrong data-end=\"639\" data-start=\"630\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"642\" data-start=\"639\"\u003eWill vary, approximately 3–5 cm per piece\u003c\/p\u003e\n\u003cp data-end=\"711\" data-start=\"685\"\u003e\u003cstrong data-end=\"696\" data-start=\"685\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"699\" data-start=\"696\"\u003eSelect from Weights\u003c\/p\u003e\n\u003cp data-end=\"743\" data-start=\"713\"\u003e\u003cstrong data-end=\"723\" data-start=\"713\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"726\" data-start=\"723\"\u003eCan vary although current batch is rectangular cookie \u003c\/p\u003e\n\u003cp data-end=\"792\" data-start=\"745\"\u003e\u003cstrong data-end=\"756\" data-start=\"745\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"759\" data-start=\"756\"\u003eDeep black with a cracked surface\u003c\/p\u003e\n\u003cp data-end=\"877\" data-start=\"794\"\u003e\u003cstrong data-end=\"806\" data-start=\"794\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"809\" data-start=\"806\"\u003eCrumbly with a crackled crust; contains tiny crumbs for added crunch\u003c\/p\u003e\n\u003cp data-end=\"949\" data-start=\"879\"\u003e\u003cstrong data-end=\"897\" data-start=\"879\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"900\" data-start=\"897\"\u003e3 – Firm bite with consistent crumbles throughout\u003c\/p\u003e\n\u003cp data-end=\"1078\" data-start=\"951\"\u003e\u003cstrong data-end=\"969\" data-start=\"951\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"972\" data-start=\"969\"\u003eRich earthy flavour with cementy and smoky tones; rain-on-earth aftertaste with subtle basement-like aroma\u003c\/p\u003e\n\u003cp data-end=\"1183\" data-start=\"1080\"\u003e\u003cstrong data-end=\"1096\" data-start=\"1080\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1099\" data-start=\"1096\"\u003eClay blend made from Blackhall, magmitti, dry fruit clay dust, and crumb inclusions\u003c\/p\u003e\n\u003cp data-end=\"1215\" data-start=\"1185\"\u003e\u003cstrong data-end=\"1207\" data-start=\"1185\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1210\" data-start=\"1207\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1521\" data-start=\"1217\"\u003e\u003cstrong data-end=\"1246\" data-start=\"1217\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1249\" data-start=\"1246\"\u003eInspired by Indian clay cookie and barfi traditions, this version takes on a modern twist with added crumbs for extra crunch. The cracked exterior mimics the dry heat-baked finish of traditional street-side clay treats, delivering an unforgettable earthy-sweet experience.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"95g","offer_id":53073245897031,"sku":"0405060258","price":5.4,"currency_code":"GBP","in_stock":true},{"title":"200g","offer_id":53073245929799,"sku":"0405060259","price":11.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b47bd66f-244e-4b80-bbc2-d4a65f5ae915.png?v=1756471316"},{"product_id":"red-smoke-cookies-100g","title":"Red Smoke Cookies - Clay treats for Pica\/Geophagia","description":"\u003ch2 data-end=\"164\" data-start=\"139\" data-section-id=\"bu2n0t\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"162\" data-start=\"142\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"578\" data-start=\"165\"\u003eRed Smoke Cookies are a bold, fire-kissed blend of some of India’s most iconic clays — Dryfruit, Magmitti, Half Roasted Nakumatt, and rich Red Khadi — layered into rustic cookie-style pieces that deliver depth, intensity, and pure earthy satisfaction. Each piece is crafted with alternating Black Candy and Red Candy layers, creating a visually striking and flavour-packed experience that unfolds with every bite.\u003c\/p\u003e\n\u003ch2 data-end=\"605\" data-start=\"580\" data-section-id=\"twzl99\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"603\" data-start=\"583\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"928\" data-start=\"606\"\u003eThese cookies offer a medium-hard bite that breaks down into a crumbly, dusty consistency. The black layers bring a gentle snap, while the red layers soften quickly, creating a balanced texture that feels smooth rather than gritty. Expect a clean, powdery finish with no stickiness — just a satisfying, controlled crumble.\u003c\/p\u003e\n\u003ch2 data-end=\"952\" data-start=\"930\" data-section-id=\"emdpes\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"950\" data-start=\"933\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1263\" data-start=\"953\"\u003eDeep, smoky, and mineral-rich, Red Smoke Cookies lean heavily into charcoal, ash, and metallic clay notes. There’s a distinct petrol-like undertone paired with the unmistakable scent of red topsoil and rain hitting hot ground. The flavour is bold but rounded, offering both roasted intensity and earthy warmth.\u003c\/p\u003e\n\u003ch2 data-end=\"1289\" data-start=\"1265\" data-section-id=\"1n5hhv0\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1287\" data-start=\"1268\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1619\" data-start=\"1290\"\u003eThis is a full-bodied clay experience — layered, expressive, and deeply grounding. The contrast between smoky black and velvety red clays keeps each bite interesting, making it a favourite for those who enjoy complex flavour profiles and a medium crunch. It’s rich without being overwhelming, and smooth without losing character.\u003c\/p\u003e\n\u003cp data-end=\"1842\" data-start=\"1621\"\u003eFor those who enjoy this smoky, fire-roasted profile, \u003ca href=\"https:\/\/www.earthycrunch.co.uk\/products\/red-nak-and-dryfruit-pucks-x2-edible-clay-treats-for-pica?variant=52445886841159\"\u003eEmber Pucks \u003c\/a\u003emake an excellent alternative. They offer a similarly bold and roasted clay experience, with their own take on deep earthy intensity and satisfying crunch.\u003c\/p\u003e\n\u003ch2 data-end=\"1865\" data-start=\"1844\" data-section-id=\"1bqk1w5\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1863\" data-start=\"1847\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2151\" data-start=\"1866\"\u003e\n\u003cli data-end=\"1920\" data-start=\"1866\" data-section-id=\"1mh29x6\"\u003eLayered Black Candy and Red Candy clay composition\u003c\/li\u003e\n\u003cli data-end=\"1969\" data-start=\"1921\" data-section-id=\"1vm6t3f\"\u003eMedium crunch with smooth, crumbly breakdown\u003c\/li\u003e\n\u003cli data-end=\"2020\" data-start=\"1970\" data-section-id=\"1r2yp13\"\u003eSmoky, metallic, and petrol-like flavour notes\u003c\/li\u003e\n\u003cli data-end=\"2051\" data-start=\"2021\" data-section-id=\"145l6kg\"\u003eNo stickiness or gumminess\u003c\/li\u003e\n\u003cli data-end=\"2102\" data-start=\"2052\" data-section-id=\"i9jr5q\"\u003eHandmade, rustic shapes with natural variation\u003c\/li\u003e\n\u003cli data-end=\"2151\" data-start=\"2103\" data-section-id=\"18gfy0d\"\u003eInspired by traditional Indian roasted clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"2177\" data-start=\"2153\" data-section-id=\"1a8jdcc\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"2175\" data-start=\"2156\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"3078\" data-start=\"2178\"\u003e\n\u003cli data-end=\"2279\" data-start=\"2178\" data-section-id=\"1l327dm\"\u003e\n\u003cstrong data-end=\"2189\" data-start=\"2180\"\u003eSize:\u003c\/strong\u003e Small round, square, or rectangular cookie shapes (handmade; slight variation expected)\u003c\/li\u003e\n\u003cli data-end=\"2319\" data-start=\"2280\" data-section-id=\"1pirild\"\u003e\n\u003cstrong data-end=\"2293\" data-start=\"2282\"\u003eWeight:\u003c\/strong\u003e Approx. 100g per packet\u003c\/li\u003e\n\u003cli data-end=\"2380\" data-start=\"2320\" data-section-id=\"19l436l\"\u003e\n\u003cstrong data-end=\"2332\" data-start=\"2322\"\u003eShape:\u003c\/strong\u003e Layered rounds, squares, or rectangular pucks\u003c\/li\u003e\n\u003cli data-end=\"2447\" data-start=\"2381\" data-section-id=\"e6upox\"\u003e\n\u003cstrong data-end=\"2394\" data-start=\"2383\"\u003eColour:\u003c\/strong\u003e Deep reds with blackish-brown and slate-grey tones\u003c\/li\u003e\n\u003cli data-end=\"2518\" data-start=\"2448\" data-section-id=\"4y9hwf\"\u003e\n\u003cstrong data-end=\"2462\" data-start=\"2450\"\u003eTexture:\u003c\/strong\u003e Medium hard; crumbly and dusty with slight grittiness\u003c\/li\u003e\n\u003cli data-end=\"2582\" data-start=\"2519\" data-section-id=\"y3r6d1\"\u003e\n\u003cstrong data-end=\"2539\" data-start=\"2521\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – medium crunch, satisfying and earthy\u003c\/li\u003e\n\u003cli data-end=\"2686\" data-start=\"2583\" data-section-id=\"1vhs1d4\"\u003e\n\u003cstrong data-end=\"2603\" data-start=\"2585\"\u003eTaste Profile:\u003c\/strong\u003e Smoky, charcoal, metallic notes with petrol undertone and red topsoil earthiness\u003c\/li\u003e\n\u003cli data-end=\"2780\" data-start=\"2687\" data-section-id=\"18ldr2c\"\u003e\n\u003cstrong data-end=\"2705\" data-start=\"2689\"\u003eIngredients:\u003c\/strong\u003e Powdered Dryfruit Clay, Half Roasted Nakumatt, Red Khadi, Red Slate Dust\u003c\/li\u003e\n\u003cli data-end=\"2813\" data-start=\"2781\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2805\" data-start=\"2783\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2846\" data-start=\"2814\" data-section-id=\"xjc1fe\"\u003e\n\u003cstrong data-end=\"2827\" data-start=\"2816\"\u003eVendor:\u003c\/strong\u003e Hari\u003c\/li\u003e\n\u003cli data-end=\"3078\" data-start=\"2847\" data-section-id=\"cp8rvd\"\u003e\n\u003cstrong data-end=\"2878\" data-start=\"2849\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by the roasted and mineral-rich clays of Northern India, particularly Red Khadi and Nakumatt, which are traditionally valued for their depth of flavour, earthy aroma, and satisfying texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"3099\" data-start=\"3080\" data-section-id=\"1ll5bmu\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"3097\" data-start=\"3083\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp data-end=\"3445\" data-start=\"3100\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51893540585799,"sku":"0405060284","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_ef05b23f-fac9-4363-a1df-02a562b15ad4.png?v=1751991007"},{"product_id":"red-nakumatt-cracker-cookies","title":"Red Nakumatt Cracker Cookies - Iron-rich indian edible clay treats","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRed Nakumatt Cracker Cookies are handcrafted Indian clay treats made from fine Red Nakumatt clay and speckled with tiny Dryfruit clay crumbs. These rectangular cookie bars combine a crisp, cracker-like shell with a firm, mineral-rich centre, creating a satisfying crunch that gradually melts into a smooth, powdery finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRich in earthy character, each bite delivers the distinctive flavour profile that has made Red Nakumatt so popular among clay enthusiasts. Expect notes of clay pottery, wet soil, fired brick, iron-rich minerals, and subtle smoky undertones, all layered with the unmistakable petrichor aroma of rain falling on warm red earth. The crackled surface adds extra texture and visual appeal, while the Dryfruit inclusions contribute subtle roasted depth throughout.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInspired by traditional Indian clay preparations, these cookies offer a bold, crunchy experience that balances texture, aroma, and mineral richness in every bite.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp cracker-like shell with a firm centre and smooth powdery melt\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red earth, clay pottery, wet soil, burnt brick, iron minerals, subtle smoky notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red clay lovers, crunchy texture seekers, and fans of mineral-rich roasted clays\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold, flavour-packed crunch that transitions into a smooth earthy melt with classic Red Nakumatt character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Loud crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a rich earthy paste while retaining its mineral depth\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, fired clay, wet soil, baked terracotta, iron-rich earth\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rectangular cookie bars\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Reddish-grey to taupe with natural crackled surfaces\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt Clay, Dryfruit Clay Crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hari\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Red Nakumatt is sourced from India's mineral-rich clay regions and is traditionally valued for its deep earthy flavour, distinctive terracotta colouring, and satisfying crunch. The addition of Dryfruit clay contributes subtle roasted notes that complement the bold mineral profile.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"85g","offer_id":53298630263111,"sku":"0405060279","price":5.09,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53298634654023,"sku":"04050602792","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"130g","offer_id":53298634686791,"sku":"04050602793","price":7.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5a49f3b4-1141-46c7-8579-3286aedce5b9.png?v=1751996619"},{"product_id":"punjabi-ki-mitti-350g","title":"Punjabi Ki Mitti Biscuits – Creamy Earthy Indian Terracotta Biscuits","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"111\" data-end=\"126\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"128\" data-end=\"949\"\u003e\u003cstrong data-start=\"128\" data-end=\"140\"\u003eTexture:\u003c\/strong\u003e Smooth, dense bite that gently softens into a creamy, melt-in-the-mouth clay finish\u003cbr data-start=\"224\" data-end=\"227\"\u003e\u003cstrong data-start=\"227\" data-end=\"245\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"261\" data-end=\"264\"\u003e\u003cstrong data-start=\"264\" data-end=\"274\"\u003eTaste:\u003c\/strong\u003e Rich fertile red-soil base with soft riverbank clay notes, muted metallic earthiness, and light warm nuttiness\u003cbr data-start=\"385\" data-end=\"388\"\u003e\u003cstrong data-start=\"388\" data-end=\"400\"\u003eSensory:\u003c\/strong\u003e Damp petrichor aroma with smooth clay warmth and a slow, creamy melt progression\u003cbr data-start=\"481\" data-end=\"484\"\u003e\u003cstrong data-start=\"484\" data-end=\"495\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, Punjab region\u003cbr data-start=\"521\" data-end=\"524\"\u003e\u003cstrong data-start=\"524\" data-end=\"533\"\u003eUses:\u003c\/strong\u003e Ideal for beginners exploring terracotta clay textures and those transitioning from harder clay forms\u003cbr data-start=\"635\" data-end=\"638\"\u003e\u003cstrong data-start=\"638\" data-end=\"658\"\u003eClay Experience:\u003c\/strong\u003e Best suited for beginners and early-stage clay enthusiasts. Gentle, approachable, and forgiving in texture, offering a smooth introduction to terracotta without the intensity of dense or gritty clays. A great step beyond raw clay chunks or clay pots, with a softer, more comforting profile.\u003c\/p\u003e\n\u003chr data-start=\"951\" data-end=\"954\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"956\" data-end=\"975\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"977\" data-end=\"1301\"\u003ePunjabi Ki Mitti Biscuits are a softer, more approachable interpretation of traditional Punjabi earth clay, inspired by the rich soils of Northern India. Crafted from natural red earth and terracotta clay, these biscuit-style pieces retain their cultural grounding while offering a far smoother, creamier sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1593\"\u003eUnlike more rugged clay forms, this variation is designed to be gentle and beginner-friendly. It introduces the essence of “Punjab’s Earth” in a softened format, making it ideal for those who are curious about terracotta textures but not yet ready for denser, more intense clay experiences.\u003c\/p\u003e\n\u003cp data-start=\"1595\" data-end=\"1853\"\u003eThe flavour profile is warm and earthy, centred around fertile soil tones, softened riverbank clay, and subtle metallic undertones. A faint nuttiness from traditional roasting methods adds depth without overpowering the smooth, rounded character of the clay.\u003c\/p\u003e\n\u003chr data-start=\"1855\" data-end=\"1858\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1860\" data-end=\"1879\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1881\" data-end=\"2129\"\u003eThe texture begins with a soft, dense bite that yields easily under pressure, requiring minimal effort compared to more granular or gritty clays. Instead of breaking into coarse fragments, it gradually transitions into a smooth, creamy consistency.\u003c\/p\u003e\n\u003cp data-start=\"2131\" data-end=\"2325\"\u003eAs chewing continues, the clay softens further, almost melting into a velvety paste-like finish. There is little to no grit, making the experience exceptionally smooth and consistent throughout.\u003c\/p\u003e\n\u003cp data-start=\"2327\" data-end=\"2541\"\u003eThis gentle breakdown makes it especially suitable for those new to terracotta textures, offering a controlled and comforting transition from solid bite to creamy melt without harsh resistance or sharp granularity.\u003c\/p\u003e\n\u003chr data-start=\"2543\" data-end=\"2546\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2548\" data-end=\"2564\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2566\" data-end=\"2800\"\u003eThe taste opens with soft red-soil warmth, immediately grounded in earthy clay notes that are mellow rather than intense. Riverbank clay undertones provide a natural freshness, while faint metallic hints sit quietly in the background.\u003c\/p\u003e\n\u003cp data-start=\"2802\" data-end=\"3036\"\u003eAs the texture softens, the flavour becomes creamier and more rounded, with damp earth tones blending into a smooth, almost milky clay finish. Subtle roasted nuttiness adds warmth and familiarity without overpowering the base profile.\u003c\/p\u003e\n\u003cp data-start=\"3038\" data-end=\"3215\"\u003eThe aroma is gently petrichor-led, evoking light rainfall over warm soil rather than heavy or stormy earth scents. The overall experience is soft, calming, and deeply grounding.\u003c\/p\u003e\n\u003chr data-start=\"3217\" data-end=\"3220\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"3222\" data-end=\"3244\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"3246\" data-end=\"3865\"\u003e\u003cstrong data-start=\"3246\" data-end=\"3257\"\u003eWeight:\u003c\/strong\u003e Variable selection\u003cbr data-start=\"3299\" data-end=\"3302\"\u003e\u003cstrong data-start=\"3302\" data-end=\"3312\"\u003eShape:\u003c\/strong\u003e Irregular biscuit-style clay pieces\u003cbr data-start=\"3348\" data-end=\"3351\"\u003e\u003cstrong data-start=\"3351\" data-end=\"3362\"\u003eColour:\u003c\/strong\u003e Warm terracotta reds, soft browns, and muted earthy oranges\u003cbr data-start=\"3422\" data-end=\"3425\"\u003e\u003cstrong data-start=\"3425\" data-end=\"3441\"\u003eIngredients:\u003c\/strong\u003e Natural Indian red clay and terracotta clay\u003cbr data-start=\"3485\" data-end=\"3488\"\u003e\u003cstrong data-start=\"3488\" data-end=\"3499\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"3516\" data-end=\"3519\"\u003e\u003cstrong data-start=\"3519\" data-end=\"3548\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Punjab’s fertile soil traditions, Punjabi Ki Mitti reflects a cultural connection to the land, reinterpreted here in a softer, beginner-friendly format. It introduces the essence of regional earth clays in a smooth, approachable way, offering a gentle entry point into terracotta-based sensory experiences.\u003c\/p\u003e\n\u003chr data-start=\"3867\" data-end=\"3870\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3872\" data-end=\"3885\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3887\" data-end=\"4270\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53870139081031,"sku":"04050800341","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52727493165383,"sku":"04050800342","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53057529512263,"sku":"04050800343","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_65c96320-f562-42e9-9f68-d4b31c271faf.png?v=1751996942"},{"product_id":"smoky-sticks-rose-clay","title":"Rose Clay's Smoky Sticks - Indian lightly smoky clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"62\" data-end=\"84\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"85\" data-end=\"418\"\u003eSmoky Sticks are thick, hand-shaped clay sticks crafted from a layered blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, and Fully Roasted clays. This creates a complex, smoky-earth profile with a firm, crisp bite and a gritty, mineral finish.\u003c\/p\u003e\n\u003cp data-start=\"420\" data-end=\"779\"\u003eEach stick measures roughly 4–6 cm and delivers a structured crunch that is satisfying without being overpowering. Expect soft, delicate crumbs that break cleanly rather than sticking, alongside deep incense-like undertones, petrichor, and subtle smoky-dust notes. When dampened, they develop a strong rain-on-earth aroma with intensified earthy-cement depth.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"892\"\u003eThere are two distinct batch styles available, each offering a different interpretation of the same smoky base.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"899\" data-end=\"921\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"922\" data-end=\"1122\"\u003eFirm, crisp exterior with a gritty inner crumble.\u003cbr data-start=\"971\" data-end=\"974\"\u003eRose Clay batch: slightly crumbly with soft grit inclusions.\u003cbr data-start=\"1034\" data-end=\"1037\"\u003eClays All Around batch: compact, dense, and crumb-free.\u003cbr data-start=\"1092\" data-end=\"1095\"\u003eCrunch level: medium (3\/5).\u003c\/p\u003e\n\u003chr data-start=\"1124\" data-end=\"1127\"\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1129\" data-end=\"1148\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1149\" data-end=\"1417\"\u003eDeep smoky earthiness with roasted clay tones.\u003cbr data-start=\"1195\" data-end=\"1198\"\u003eNotes of incense, petrichor, damp soil, cement dust, and faint petrol-like minerality.\u003cbr data-start=\"1284\" data-end=\"1287\"\u003eRose Clay batch leans more cement-forward and aromatic, while Clays All Around is heavier, smokier, and more roasted in character.\u003c\/p\u003e\n\u003chr data-start=\"1419\" data-end=\"1422\"\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1424\" data-end=\"1445\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1446\" data-end=\"1824\"\u003eA layered, slow-unfolding sensory experience built around roasted Nakumatt variations. The smoky profile evolves from dry incense-like edges into richer earthy tones with every bite. Rose Clay batches feel more textured and rustic, while Clays All Around offers a denser, more uniform smoky hit. Ideal for those who enjoy complex, evolving clay profiles with depth and contrast.\u003c\/p\u003e\n\u003chr data-start=\"1826\" data-end=\"1829\"\u003e\n\u003ch3 data-section-id=\"gblw7q\" data-start=\"1831\" data-end=\"1849\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"1850\" data-end=\"2115\"\u003e\n\u003cli data-section-id=\"aeaznz\" data-start=\"1850\" data-end=\"1913\"\u003eTwo distinct batch styles for different texture preferences\u003c\/li\u003e\n\u003cli data-section-id=\"s0mm7h\" data-start=\"1914\" data-end=\"1976\"\u003eSmoky, roasted clay blend with layered flavour development\u003c\/li\u003e\n\u003cli data-section-id=\"1eh1q4g\" data-start=\"1977\" data-end=\"2020\"\u003eFirm stick form (approx. 4–6 cm length)\u003c\/li\u003e\n\u003cli data-section-id=\"6hhpx5\" data-start=\"2021\" data-end=\"2066\"\u003eMedium crunch with varying crumb profiles\u003c\/li\u003e\n\u003cli data-section-id=\"17luv1u\" data-start=\"2067\" data-end=\"2115\"\u003eSuitable for slow, mindful sensory enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2117\" data-end=\"2120\"\u003e\n\u003ch3 data-section-id=\"1b7yezz\" data-start=\"2122\" data-end=\"2143\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2144\" data-end=\"3038\"\u003e\n\u003cli data-section-id=\"9ni9aw\" data-start=\"2144\" data-end=\"2185\"\u003e\n\u003cstrong data-start=\"2146\" data-end=\"2155\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-section-id=\"16ugmrr\" data-start=\"2186\" data-end=\"2257\"\u003e\n\u003cstrong data-start=\"2188\" data-end=\"2199\"\u003eWeight:\u003c\/strong\u003e 100g, 150g, 250g\u003c\/li\u003e\n\u003cli data-section-id=\"18xfe7\" data-start=\"2258\" data-end=\"2321\"\u003e\n\u003cstrong data-start=\"2260\" data-end=\"2270\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round depending on batch)\u003c\/li\u003e\n\u003cli data-section-id=\"ao8tdc\" data-start=\"2322\" data-end=\"2373\"\u003e\n\u003cstrong data-start=\"2324\" data-end=\"2335\"\u003eColour:\u003c\/strong\u003e smoky greys with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"1d4yg6c\" data-start=\"2374\" data-end=\"2448\"\u003e\n\u003cstrong data-start=\"2376\" data-end=\"2388\"\u003eTexture:\u003c\/strong\u003e firm, crisp; either lightly crumbed or compact and smooth\u003c\/li\u003e\n\u003cli data-section-id=\"1et7e1u\" data-start=\"2449\" data-end=\"2489\"\u003e\n\u003cstrong data-start=\"2451\" data-end=\"2469\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-section-id=\"o55kk9\" data-start=\"2490\" data-end=\"2575\"\u003e\n\u003cstrong data-start=\"2492\" data-end=\"2510\"\u003eTaste profile:\u003c\/strong\u003e smoky, earthy, petrichor, incense, cement, subtle petrol notes\u003c\/li\u003e\n\u003cli data-section-id=\"z39bun\" data-start=\"2576\" data-end=\"2710\"\u003e\n\u003cstrong data-start=\"2578\" data-end=\"2594\"\u003eIngredients:\u003c\/strong\u003e blend of Red Nakumatt, Half Roasted, Non-Roasted, Smokey Nakumatt, with optional dryfruit and magmitti inclusions\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2711\" data-end=\"2743\"\u003e\n\u003cstrong data-start=\"2713\" data-end=\"2735\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2744\" data-end=\"2769\"\u003e\n\u003cstrong data-start=\"2746\" data-end=\"2757\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"ktxdjd\" data-start=\"2770\" data-end=\"3038\"\u003e\n\u003cstrong data-start=\"2772\" data-end=\"2801\"\u003eTraditional clay origins:\u003c\/strong\u003e inspired by Indian roasted and smoky clay traditions, combining multiple roast levels of Nakumatt and regional clays to create varied intensity profiles ranging from crumbly, cement-forward sticks to dense, heavily roasted smoky forms\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53657543278919,"sku":"04050901721","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":52396319342919,"sku":"040509017212","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52396319310151,"sku":"040509017213","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_eebde2c2-1b49-46f3-94d3-e9efdbd1d0c4.png?v=1758992121"},{"product_id":"terracotta-bricks-250g","title":"Terracotta Bricks - Terracotta Treats for Pica\/ Geophagia","description":"\u003cp data-start=\"27\" data-end=\"652\"\u003eTerracotta Bricks are solid, brick-shaped chunks crafted from traditional Indian terracotta clay, showcasing deep orange and red hues that are characteristic of naturally fired earth. Measuring roughly 4–6 cm, these chunky pieces deliver a firm, dry crunch with a satisfyingly crisp snap. The aroma is unmistakably earthy, layered with burnt clay and subtle asphalt undertones that bloom into a dry-land-after-rain petrichor when moistened. Smoothly rounded and thoughtfully formed, they offer an ASMR-worthy crunch without stickiness, capturing the raw, grounded essence of classic Indian terracotta.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1202\"\u003e\u003cstrong data-start=\"654\" data-end=\"663\"\u003eSize:\u003c\/strong\u003e Varies, approximately 4–6 cm per brick\u003cbr data-start=\"702\" data-end=\"705\"\u003e\u003cstrong data-start=\"705\" data-end=\"716\"\u003eWeight:\u003c\/strong\u003e Approx. 250 g\u003cbr data-start=\"730\" data-end=\"733\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"733\" data-end=\"743\"\u003eShape:\u003c\/strong\u003e Brick-shaped chunks\u003cbr data-start=\"763\" data-end=\"766\"\u003e\u003cstrong data-start=\"766\" data-end=\"777\"\u003eColour:\u003c\/strong\u003e Deep oranges and rich reds\u003cbr data-start=\"804\" data-end=\"807\"\u003e\u003cstrong data-start=\"807\" data-end=\"819\"\u003eTexture:\u003c\/strong\u003e Hard, gritty, dry, and crispy\u003cbr data-start=\"849\" data-end=\"852\"\u003e\u003cstrong data-start=\"852\" data-end=\"870\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – hard and crunchy, yet breaks down easily into soft bites\u003cbr data-start=\"931\" data-end=\"934\"\u003e\u003cstrong data-start=\"934\" data-end=\"952\"\u003eTaste Profile:\u003c\/strong\u003e Earthy burnt clay with asphalt undertones, subtle topsoil notes, and a strong dry-land aroma when wet\u003cbr data-start=\"1054\" data-end=\"1057\"\u003e\u003cstrong data-start=\"1057\" data-end=\"1073\"\u003eIngredients:\u003c\/strong\u003e Powdered Indian terracotta clay pots blended with multani powder\u003cbr data-start=\"1138\" data-end=\"1141\"\u003e\u003cstrong data-start=\"1141\" data-end=\"1163\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003cbr data-start=\"1169\" data-end=\"1172\"\u003e\u003cstrong data-start=\"1172\" data-end=\"1183\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003c\/p\u003e\n\u003cp data-start=\"1204\" data-end=\"1657\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1204\" data-end=\"1233\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1233\" data-end=\"1236\"\u003eMade from traditional Indian terracotta clays, these bricks reflect a long heritage of fired earth materials used in pottery, vessels, and construction across India. Terracotta has been celebrated for centuries for its durability, mineral richness, and distinctive earthy aroma. Terracotta Bricks honour this tradition, offering a bold, textural clay experience rooted in the unmistakable character of fired Indian earth.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250","offer_id":53057527775559,"sku":"0405030031","price":13.5,"currency_code":"GBP","in_stock":false},{"title":"100","offer_id":53057527808327,"sku":"0405030031","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_c2756451-2943-4e20-b809-ee7216263cbf.png?v=1754649334"},{"product_id":"red-nakumatt-bundle","title":"The All 'Red Nakumatt' Bundle - Clay for Pica\/Geophagia","description":"\u003cp data-start=\"0\" data-end=\"21\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\"\u003eProduct Overview:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"318\"\u003e\u003cstrong data-start=\"23\" data-end=\"46\"\u003eRed Nakumatt Bundle\u003c\/strong\u003e is the ultimate indulgence for lovers of rich, iron-tinted, earthy clays. This thoughtfully curated trio showcases the full spectrum of Red Nakumatt textures and forms—bringing together classic, crunchy chunks, crumbly stick-shaped bites, and crispy, glazed clay cookies.\u003c\/p\u003e\n\u003cp data-start=\"320\" data-end=\"869\"\u003eThe \u003cstrong data-start=\"324\" data-end=\"347\"\u003eRed Nakumatt (350g)\u003c\/strong\u003e serves as the core: a bold, mineral-rich Indian red clay with deep soil tones and a firm, satisfying crunch. Complementing this are \u003cstrong data-start=\"480\" data-end=\"506\"\u003etwo Red Nakumatt sticks (120g)\u003c\/strong\u003e—playful, crumbly stick-shaped pieces that offer a slightly softer chew and a crispy breakdown on the tongue. To round it out, the \u003cstrong data-start=\"638\" data-end=\"676\"\u003eRed Nakumatt Cracker Cookies (90g)\u003c\/strong\u003e bring a snap-crackle element with their grainy, glazed shell and rich, cementy bite. These cookies are layered with tiny crumbs inside that enhance the crunch and flavour from start to finish.\u003c\/p\u003e\n\u003cp data-start=\"871\" data-end=\"1146\"\u003eTogether, this bundle offers a harmonious mix of textures—from dense and gritty to crumbly and crisp—delivering signature red clay notes with hints of pottery dust, wet soil, and burnt brick. A full-bodied, ASMR-friendly experience for serious crunchers and collectors alike.\u003c\/p\u003e\n\u003chr data-start=\"1148\" data-end=\"1151\"\u003e\n\u003cp data-start=\"1153\" data-end=\"1173\"\u003e\u003cstrong data-start=\"1153\" data-end=\"1173\"\u003eBundle Includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1174\" data-end=\"1263\"\u003e\n\u003cli data-start=\"1174\" data-end=\"1202\"\u003e\n\u003cp data-start=\"1176\" data-end=\"1202\"\u003eRed Nakumatt Chunks (350g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1203\" data-end=\"1226\"\u003e\n\u003cp data-start=\"1205\" data-end=\"1226\"\u003eRed Nakumatt Sticks x2 (120g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1227\" data-end=\"1263\"\u003e\n\u003cp data-start=\"1229\" data-end=\"1263\"\u003eRed Nakumatt Cracker Cookies (90g)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1265\" data-end=\"1335\"\u003e\u003cstrong data-start=\"1265\" data-end=\"1285\"\u003eTexture Variety:\u003c\/strong\u003e\u003cbr\u003eDense chunks, crumbly sticks, glazed crisp cookies\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1365\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1348\"\u003eColour:\u003c\/strong\u003e\u003cbr\u003eDeep earthy reds\u003c\/p\u003e\n\u003cp data-start=\"1367\" data-end=\"1436\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1385\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr\u003eRanges from 3–5 – medium crumble to extreme crunch\u003c\/p\u003e\n\u003cp data-start=\"1438\" data-end=\"1522\"\u003e\u003cstrong data-start=\"1438\" data-end=\"1456\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr\u003eIron-rich clay, fresh topsoil, cementy depth, pottery-like finish\u003c\/p\u003e\n\u003cp data-start=\"1524\" data-end=\"1564\"\u003e\u003cstrong data-start=\"1524\" data-end=\"1540\"\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eRed Nakumatt clay blend\u003c\/p\u003e\n\u003cp data-start=\"1566\" data-end=\"1594\"\u003e\u003cstrong data-start=\"1566\" data-end=\"1588\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1596\" data-end=\"1895\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1596\" data-end=\"1625\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr\u003eRed Nakumatt clay is a sought-after variety in Indian geophagy traditions, known for its bold earthy flavour, satisfying texture, and its association with grounding mineral elements like iron. This bundle honours those roots, offering a full spectrum of its best forms.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51895932158279,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_a9a92337-cfad-40f3-a45e-dbd2232ed41b.png?v=1752053575"},{"product_id":"extra-large-stash-drawer-set-850g-incudes-9-samples","title":"XL All Indian Clay Experience Drawer Set (900g) - 9 Samples and Stash Box included - Edible clay treats for Pica","description":"\u003cp data-end=\"486\" data-start=\"23\"\u003eThe \u003cstrong data-end=\"66\" data-start=\"27\"\u003eExtra Large Stash Drawer Set (900g)\u003c\/strong\u003e is the ultimate collector’s box for crunch lovers, earthy explorers, and clay connoisseurs. This white plastic drawer system includes \u003cstrong data-end=\"229\" data-start=\"201\"\u003e9 clear pull-out drawers\u003c\/strong\u003e, each filled with a different premium sample—from classic slates and traditional terracotta to smoky treats and crisp cookies. With a total weight of approx. 900g, it’s a generous stash designed to indulge your cravings and elevate your tasting experience.\u003c\/p\u003e\n\u003cp data-end=\"818\" data-start=\"488\"\u003eEach drawer is carefully packed with a hand-selected item from Earthy Crunch UK’s most loved and limited-edition offerings. Expect a broad range of textures, colours, and flavours—everything from soft chalkiness to hard, gritty crunches, and flavour profiles that stretch from clean, fresh clay to smoky, petrol-tinged earthiness.\u003c\/p\u003e\n\u003cp data-end=\"838\" data-start=\"820\"\u003e\u003cstrong data-end=\"838\" data-start=\"820\"\u003eWhat’s Inside \u003c\/strong\u003e(can vary based on treats and clays available at the time but we will include clays, treats and chalks by region so there is an even spread, example below):\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"862\" data-start=\"839\"\u003e\n\u003cp data-end=\"862\" data-start=\"841\"\u003eNakumatt or Raw Clay Chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"890\" data-start=\"863\"\u003e\n\u003cp data-end=\"890\" data-start=\"865\"\u003eWhite, Pink, Black \u0026amp; Red Slate Pieces or Shale Stone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"917\" data-start=\"891\"\u003e\n\u003cp data-end=\"917\" data-start=\"893\"\u003eIndian Terracotta Clay Pot Chips\/ Tumbles\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"967\" data-start=\"942\"\u003e\n\u003cp data-end=\"967\" data-start=\"944\"\u003eIndian Clay or Nakumatt Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1000\" data-start=\"968\"\u003e\n\u003cp data-end=\"1000\" data-start=\"970\"\u003eMexican Terracotta Figurines and Clay Pots\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1034\" data-start=\"1001\"\u003e\n\u003cp data-end=\"1034\" data-start=\"1003\"\u003eFull-Sized Black Candy or Smoky Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eFull-Sized Grey or Cementy Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eFull-Sized Reds or Browns or Earthy, Top Soil-like Clay Treats\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1053\" data-start=\"1035\"\u003e\n\u003cp data-end=\"1053\" data-start=\"1037\"\u003eChalk Treats or Raw Chalk\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eAfrican, American, European, Chinese and other regional Varieties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1269\" data-start=\"1073\"\u003ePerfect for display, storage, or daily picking, the reusable drawer system lets you keep your stash organised and visible—because let’s be honest, half the fun is admiring it before you crunch it.\u003c\/p\u003e\n\u003chr data-end=\"1274\" data-start=\"1271\"\u003e\n\u003cp data-end=\"1833\" data-start=\"1276\"\u003e\u003cstrong data-end=\"1285\" data-start=\"1276\"\u003eSize:\u003c\/strong\u003e Set of 9 clear drawers in a white plastic casing\u003cbr data-end=\"1337\" data-start=\"1334\"\u003e\u003cstrong data-end=\"1348\" data-start=\"1337\"\u003eWeight: \u003c\/strong\u003eUp to 900g total\u003cbr data-end=\"1370\" data-start=\"1367\"\u003e\u003cstrong data-end=\"1380\" data-start=\"1370\"\u003eShape:\u003c\/strong\u003e Drawer system filled with various clay forms: chunks, bars, sticks, cookies, chips, figurines\u003cbr data-end=\"1477\" data-start=\"1474\"\u003e\u003cstrong data-end=\"1488\" data-start=\"1477\"\u003eColour:\u003c\/strong\u003e Mixed palette of reds, oranges, blacks, greys, pinks, and whites\u003cbr data-end=\"1556\" data-start=\"1553\"\u003e\u003cstrong data-end=\"1568\" data-start=\"1556\"\u003eTexture:\u003c\/strong\u003e Wide variety—from soft and dusty to snappy, gritty, or chalky\u003cbr data-end=\"1633\" data-start=\"1630\"\u003e\u003cstrong data-end=\"1646\" data-start=\"1633\"\u003eHardness:\u003c\/strong\u003e Mixed (soft chewables to very hard crunchers)\u003cbr data-end=\"1695\" data-start=\"1692\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"1713\" data-start=\"1695\"\u003eCrunch Factor:\u003c\/strong\u003e Varies between 2–5\u003cbr data-end=\"1735\" data-start=\"1732\"\u003e\u003cstrong data-end=\"1753\" data-start=\"1735\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, muddy, smoky, slightly metallic, chalky-clean, rain-on-soil freshness\u003c\/p\u003e\n\u003cp data-end=\"1833\" data-start=\"1276\"\u003e\u003cstrong data-end=\"1851\" data-start=\"1835\"\u003eIngredients:\u003c\/strong\u003e Assorted edible clay blends including Red Nakumatt, Indian slate dusts, terracotta, Magmitti, and Dryfruit-style roasted clays\u003cbr data-end=\"1981\" data-start=\"1978\"\u003e\u003cstrong data-end=\"2003\" data-start=\"1981\"\u003eCountry of Origin: \u003c\/strong\u003eGlobal\u003c\/p\u003e\n\u003chr data-end=\"2076\" data-start=\"2073\"\u003e\n\u003cp data-end=\"2504\" data-start=\"2078\"\u003e\u003cstrong data-end=\"2107\" data-start=\"2078\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"2110\" data-start=\"2107\"\u003eThis set is a curated snapshot of the global geophagy world, showcasing a blend of Indian regional clays—from the iron-rich Red Nakumatt to Kolkata pot chips and pink-red slate—as well as a nod to Mexican-style terracotta craftsmanship. Whether you're exploring textures or assembling the perfect ASMR crunch, this drawer set delivers variety, tradition, and tactile satisfaction in every bite.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51926930194759,"sku":"100007","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/3_ba9bbfaa-9537-4e2f-ba92-67105b16cae5.png?v=1752580727"},{"product_id":"black-barbecue-balls-215g","title":"Black Barbecue Balls (Black Nakumatt Balls) - Smoky Clay treats for Pica\/ Geophagia","description":"\u003cp data-start=\"23\" data-end=\"502\"\u003eBlack Barbecue Balls are bold, smoky clay spheres crafted from a blend of deeply roasted Indian Nakumatt varieties. Each pack includes four substantial blackened balls, shaped from a mixture of full-roasted, half-roasted, and smoky clays like Nakumatt, Juhu, Dryfruit, Black Star, and Magmitti. These are then rolled in a coarse, smoky paste and coated with rich black candy clay dust—resulting in a layered, intensely flavoured clay treat with serious ASMR potential.\u003c\/p\u003e\n\u003cp data-start=\"504\" data-end=\"906\"\u003eThe crunch is satisfyingly firm—soft to medium on the initial bite, followed by a gritty-crisp break that melts into smooth dust. Flavour notes are robust and unmistakable: expect waves of overfire smoke, warm cement, and that familiar rain-on-hot-road aroma when wet. With no stick and virtually no grit, these balls offer a refined yet rugged eating experience that’s both textural and deeply earthy.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"967\"\u003e\u003cstrong data-start=\"908\" data-end=\"917\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"917\" data-end=\"920\"\u003eVaries, approx. 2–4 cm per ball (4 balls total)\u003c\/p\u003e\n\u003cp data-start=\"969\" data-end=\"1028\"\u003e\u003cstrong data-start=\"969\" data-end=\"980\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"980\" data-end=\"983\"\u003eApproximately 215g (varies slightly by batch)\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1059\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1040\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1040\" data-end=\"1043\"\u003eRound clay balls\u003c\/p\u003e\n\u003cp data-start=\"1061\" data-end=\"1109\"\u003e\u003cstrong data-start=\"1061\" data-end=\"1072\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1072\" data-end=\"1075\"\u003eSmoky black with char-dust coating\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1111\" data-end=\"1123\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1123\" data-end=\"1126\"\u003eCharred shell, soft crumbly interior; dusty finish\u003c\/p\u003e\n\u003cp data-start=\"1178\" data-end=\"1257\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1196\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1196\" data-end=\"1199\"\u003e4 – Very hard outer layer with a soft-dusty crumble inside\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1259\" data-end=\"1277\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1277\" data-end=\"1280\"\u003eOverfire smokiness, earthy BBQ-charcoal tones, cement dust, petrichor; no grit or stick\u003c\/p\u003e\n\u003cp data-start=\"1369\" data-end=\"1565\"\u003e\u003cstrong data-start=\"1369\" data-end=\"1385\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1385\" data-end=\"1388\"\u003eMixed roasted Nakumatt clays (Full Roasted, Half Roasted, Smokey Nakumatt, Juhu) rolled in Dryfruit, Black Star, BlackHall, and Magmitti paste, coated with black candy clay dust\u003c\/p\u003e\n\u003cp data-start=\"1567\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1567\" data-end=\"1589\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1589\" data-end=\"1592\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1967\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1599\" data-end=\"1628\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1628\" data-end=\"1631\"\u003eInspired by Indian street-side smoke-fired clay methods and rooted in regional geophagy traditions, these Black Barbecue Balls combine rich mineral dusts with old-world roasting techniques. They're a modern take on the rustic clay ball—intense, textural, and perfectly suited for ritual chewing, crunch content, or stash-worthy display.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x3 Balls (up to 160g)","offer_id":53072908190023,"sku":"0405060255","price":8.75,"currency_code":"GBP","in_stock":false},{"title":"x4 Balls (up to 215g)","offer_id":53072908222791,"sku":"04050602552","price":12.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_94b92d54-b890-48ab-8063-8311ccab48ee.png?v=1767580757"},{"product_id":"red-nakumatt-cookies","title":"Red Nakumatt Cookies - Clay treats for Pica\/Geophagia","description":"\u003cp data-start=\"23\" data-end=\"430\"\u003e\u003cstrong data-start=\"23\" data-end=\"47\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"23\" data-end=\"430\"\u003eRed Nakumatt Cookies are deliciously earthy, cookie-shaped clay treats made from pure Red Nakumatt dust. These soft, crumbly pieces capture the classic flavour of this beloved Indian clay—deep red earthiness, topsoil warmth, and that iconic cementy, rain-on-dirt aroma. With a gentle crunch and zero grit, each bite melts down to a silky, smooth paste that's easy on the teeth and incredibly satisfying.\u003c\/p\u003e\n\u003cp data-start=\"432\" data-end=\"752\"\u003ePerfect for fans of Red Nakumatt's rich, roasted notes, these cookies come in a variety of natural shapes and sizes—some flat, some rounded, all wonderfully dusty and clean. Whether you're after a mellow crunch or something to savour slowly, these clay cookies are a grounding, full-flavour snack straight from the soil.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"759\" data-end=\"768\"\u003eSize:\u003c\/strong\u003e Varies\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"810\" data-end=\"829\"\u003eWeight:\u003c\/strong\u003e Between approx. 100g-130g\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"852\" data-end=\"862\"\u003eShape:\u003c\/strong\u003e Cookie-style rectangles, flowers and chunky rounds\/pucks\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"902\" data-end=\"913\"\u003eColour:\u003c\/strong\u003e Pinkish Taupe\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"936\" data-end=\"948\"\u003eTexture:\u003c\/strong\u003e Soft to medium crunch, smooth finish\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"988\" data-end=\"1006\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Crumbly, gentle on the bite\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1041\" data-end=\"1059\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like earthiness, red topsoil, roasted petrichor aroma\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1123\" data-end=\"1139\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt Clay\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"1195\"\u003e\n\u003cstrong data-start=\"1165\" data-end=\"1187\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1457\"\u003e\n\u003cstrong data-start=\"1197\" data-end=\"1226\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eRed Nakumatt is prized in Indian geophagy for its bold petrichor scent and earthy-smooth melt. These cookies preserve that tradition in an easy-to-enjoy, snackable form—ideal for stash lovers, ASMR eaters, and clay connoisseurs.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51928680202567,"sku":"0405060277","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_00d5047b-d977-4bca-878e-ca41442d9457.png?v=1754319039"},{"product_id":"red-nakumatt-cracker-balls-hari","title":"Red Nakumatt Cracker Balls - Edible Indian Clay treats for Pica\/Geophagia","description":"\u003ch3 data-section-id=\"f0xuy6\" data-start=\"150\" data-end=\"172\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"173\" data-end=\"538\"\u003eRed Nakumatt Cracker Balls are a bold, textural twist on classic clay treats. Each pack includes four spheres featuring a crisp, cracker-like outer shell that gives way to a firm, flavour-packed clay core. Crafted from a special blend of Red Nakumatt powders with added clay crumbs, these balls deliver an ultra-crunchy experience from the first bite to the last.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"803\"\u003eWith deep, earthy richness — including petrichor, warm red topsoil, and signature cement-like Nakumatt notes — these clay spheres provide a sharp, clean break and layered flavour. Perfect for enthusiasts who enjoy structured crunch and bold geophagic character.\u003c\/p\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"805\" data-end=\"827\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"828\" data-end=\"1110\"\u003eA snappy, firm exterior cracks with ease, revealing a dense, clay-packed core. The crumb-enhanced interior maintains a satisfying, layered crunch that gradually softens into a smooth, earthy paste without any gritty residue. The texture is clean, crisp, and consistently engaging.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1112\" data-end=\"1131\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1132\" data-end=\"1365\"\u003eExpect mineral-rich, earthy flavours with a cement-like body, petrichor top notes, and subtle toasted asphalt undertones. The aroma evokes damp earth and warm clay, creating a deeply geophagic sensory profile prized by clay lovers.\u003c\/p\u003e\n\u003ch3 data-section-id=\"l5bv3j\" data-start=\"1367\" data-end=\"1388\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1389\" data-end=\"1699\"\u003eEach ball offers a multi-stage experience: a crisp, cracker-like snap followed by a compact, flavourful core that breaks down into a smooth, mineral-rich paste. The combination of crunchy shell and dense clay interior makes these balls especially satisfying for fans of bold texture and layered clay flavour.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sboupi\" data-start=\"1701\" data-end=\"1719\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1720\" data-end=\"1971\"\u003e\n\u003cli data-section-id=\"16dm2zp\" data-start=\"1720\" data-end=\"1763\"\u003eFour cracker-coated clay balls per pack\u003c\/li\u003e\n\u003cli data-section-id=\"1mbwd16\" data-start=\"1764\" data-end=\"1813\"\u003eUltra-crunchy outer shell with firm clay core\u003c\/li\u003e\n\u003cli data-section-id=\"9j7w86\" data-start=\"1814\" data-end=\"1864\"\u003eBold, earthy, and mineral-rich flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"6c6vfv\" data-start=\"1865\" data-end=\"1916\"\u003eLayered texture with a clean, non-gritty finish\u003c\/li\u003e\n\u003cli data-section-id=\"1axxqx7\" data-start=\"1917\" data-end=\"1971\"\u003ePerfect for Nakumatt enthusiasts and crunch lovers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1973\" data-end=\"1994\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1995\" data-end=\"2730\"\u003e\n\u003cli data-section-id=\"f0m9zh\" data-start=\"1995\" data-end=\"2038\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2006\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm per ball\u003c\/li\u003e\n\u003cli data-section-id=\"l6tdnd\" data-start=\"2039\" data-end=\"2078\"\u003e\n\u003cstrong data-start=\"2041\" data-end=\"2052\"\u003eWeight:\u003c\/strong\u003e 160g (4 balls per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1dfsk0l\" data-start=\"2079\" data-end=\"2120\"\u003e\n\u003cstrong data-start=\"2081\" data-end=\"2091\"\u003eShape:\u003c\/strong\u003e Cracker-coated round balls\u003c\/li\u003e\n\u003cli data-section-id=\"8igiv6\" data-start=\"2121\" data-end=\"2173\"\u003e\n\u003cstrong data-start=\"2123\" data-end=\"2134\"\u003eColour:\u003c\/strong\u003e Natural red with pinkish taupe tones\u003c\/li\u003e\n\u003cli data-section-id=\"44e3i1\" data-start=\"2174\" data-end=\"2242\"\u003e\n\u003cstrong data-start=\"2176\" data-end=\"2188\"\u003eTexture:\u003c\/strong\u003e Crunchy shell with compact, crispy clay-packed core\u003c\/li\u003e\n\u003cli data-section-id=\"127izro\" data-start=\"2243\" data-end=\"2300\"\u003e\n\u003cstrong data-start=\"2245\" data-end=\"2263\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/li\u003e\n\u003cli data-section-id=\"1bxq1ig\" data-start=\"2301\" data-end=\"2401\"\u003e\n\u003cstrong data-start=\"2303\" data-end=\"2321\"\u003eTaste Profile:\u003c\/strong\u003e Red earth, cement-like body, petrichor top notes, subtle toasted asphalt edge\u003c\/li\u003e\n\u003cli data-section-id=\"1vp5lp9\" data-start=\"2402\" data-end=\"2465\"\u003e\n\u003cstrong data-start=\"2404\" data-end=\"2420\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt clay powder blend with crumbs\u003c\/li\u003e\n\u003cli data-section-id=\"1vp5lp9\" data-start=\"2402\" data-end=\"2465\"\u003e\n\u003cstrong\u003eVendor\u003c\/strong\u003e: Hari\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2466\" data-end=\"2498\"\u003e\n\u003cstrong data-start=\"2468\" data-end=\"2490\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"dp8d78\" data-start=\"2499\" data-end=\"2730\"\u003e\n\u003cstrong data-start=\"2501\" data-end=\"2530\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Inspired by Indian geophagic traditions, these balls showcase the mineral-rich essence of Nakumatt clays. The added crumbs elevate the texture, providing an immersive and layered crunch experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2732\" data-end=\"2748\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2749\" data-end=\"3096\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (approx. 80g)","offer_id":53208821858631,"sku":"0405060278","price":4.8,"currency_code":"GBP","in_stock":true},{"title":"2 (approx. 160 g)","offer_id":53208821891399,"sku":"04050602782","price":8.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a5485e96-f7ad-42d2-bba7-d848e3e2d42f.png?v=1754158884"},{"product_id":"red-nakumatt-balls-hari","title":"Red Nakumatt Balls (Hari) - Edible Indian clay treats for Pica","description":"\u003ch3 data-end=\"189\" data-start=\"167\" data-section-id=\"f0xuy6\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-end=\"532\" data-start=\"190\"\u003eRed Nakumatt Balls with Crumbs are a set of four rich, earthy clay spheres crafted from finely milled Red Nakumatt powder, each packed with a crumb-filled interior for a layered crunch experience. The firm outer shell delivers a satisfying snap before revealing a softer, dusty centre that gradually breaks down into a smooth, earthy paste.\u003c\/p\u003e\n\u003cp data-end=\"938\" data-start=\"534\"\u003eThe natural reddish-brown tones reflect the mineral richness of Red Nakumatt clay, prized for its bold flavour and distinctive snap. As the outer shell cracks, the interior crumbs create a dynamic texture that shifts from crisp to softly crumbly, making every bite varied and engaging. Perfect for Nakumatt enthusiasts, these balls offer a standout combination of intense flavour and tactile enjoyment.\u003c\/p\u003e\n\u003ch3 data-end=\"962\" data-start=\"940\" data-section-id=\"43x5fi\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-end=\"1237\" data-start=\"963\"\u003eA snappy, firm exterior provides an immediate, satisfying crunch. Inside, the loose crumbs create a soft crumble that transitions into a dense, earthy paste with subtle chewable particles. This layered structure ensures an engaging texture from the first bite to the last.\u003c\/p\u003e\n\u003ch3 data-end=\"1258\" data-start=\"1239\" data-section-id=\"1ks7zxj\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"1550\" data-start=\"1259\"\u003eExpect a strongly earthy, mineral-rich profile with classic red clay notes. Bold topsoil character, fresh petrichor undertones, and subtle metallic hints combine for depth, while the aroma evokes damp soil after rain. The result is a geophagic experience highly prized by clay enthusiasts.\u003c\/p\u003e\n\u003ch3 data-end=\"1573\" data-start=\"1552\" data-section-id=\"l5bv3j\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-end=\"1867\" data-start=\"1574\"\u003eEach ball delivers a two-stage sensory journey: a crisp snap followed by a crumbly interior that develops into a smooth, earthy paste. The crumb-filled core enhances both texture and flavour, making these balls particularly satisfying for those who enjoy bold, mineral-forward clay profiles.\u003c\/p\u003e\n\u003ch3 data-end=\"1887\" data-start=\"1869\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-end=\"2132\" data-start=\"1888\"\u003e\n\u003cli data-end=\"1935\" data-start=\"1888\" data-section-id=\"udo9ig\"\u003eFour clay balls with crumb-filled interiors\u003c\/li\u003e\n\u003cli data-end=\"1979\" data-start=\"1936\" data-section-id=\"9vncbn\"\u003eMade from pure Red Nakumatt clay powder\u003c\/li\u003e\n\u003cli data-end=\"2028\" data-start=\"1980\" data-section-id=\"8os65r\"\u003eCrisp exterior with layered, crunchy crumble\u003c\/li\u003e\n\u003cli data-end=\"2078\" data-start=\"2029\" data-section-id=\"jtmt4o\"\u003eBold geophagic flavour with strong earthiness\u003c\/li\u003e\n\u003cli data-end=\"2132\" data-start=\"2079\" data-section-id=\"bkmio3\"\u003eIdeal for Nakumatt lovers and texture enthusiasts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2155\" data-start=\"2134\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-end=\"2893\" data-start=\"2156\"\u003e\n\u003cli data-end=\"2199\" data-start=\"2156\" data-section-id=\"f0m9zh\"\u003e\n\u003cstrong data-end=\"2167\" data-start=\"2158\"\u003eSize:\u003c\/strong\u003e Approximately 3–5 cm per ball\u003c\/li\u003e\n\u003cli data-end=\"2222\" data-start=\"2200\" data-section-id=\"zyvrlm\"\u003e\n\u003cstrong data-end=\"2213\" data-start=\"2202\"\u003eWeight:\u003c\/strong\u003e Select\u003c\/li\u003e\n\u003cli data-end=\"2249\" data-start=\"2223\" data-section-id=\"la9fdb\"\u003e\n\u003cstrong data-end=\"2235\" data-start=\"2225\"\u003eShape:\u003c\/strong\u003e Round balls\u003c\/li\u003e\n\u003cli data-end=\"2302\" data-start=\"2250\" data-section-id=\"8igiv6\"\u003e\n\u003cstrong data-end=\"2263\" data-start=\"2252\"\u003eColour:\u003c\/strong\u003e Natural red with pinkish taupe tones\u003c\/li\u003e\n\u003cli data-end=\"2360\" data-start=\"2303\" data-section-id=\"14wqla2\"\u003e\n\u003cstrong data-end=\"2317\" data-start=\"2305\"\u003eTexture:\u003c\/strong\u003e Crunchy exterior with soft, crumbly core\u003c\/li\u003e\n\u003cli data-end=\"2418\" data-start=\"2361\" data-section-id=\"127izro\"\u003e\n\u003cstrong data-end=\"2381\" data-start=\"2363\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – firm, snappy crunch throughout\u003c\/li\u003e\n\u003cli data-end=\"2505\" data-start=\"2419\" data-section-id=\"dc74e\"\u003e\n\u003cstrong data-end=\"2439\" data-start=\"2421\"\u003eTaste Profile:\u003c\/strong\u003e Earthy red clay, topsoil, petrichor, subtle metallic undertones\u003c\/li\u003e\n\u003cli data-end=\"2556\" data-start=\"2506\" data-section-id=\"8ck12q\"\u003e\n\u003cstrong data-end=\"2524\" data-start=\"2508\"\u003eIngredients:\u003c\/strong\u003e 100% Red Nakumatt clay powder\u003c\/li\u003e\n\u003cli data-end=\"2589\" data-start=\"2557\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2581\" data-start=\"2559\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2615\" data-start=\"2590\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2603\" data-start=\"2592\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2893\" data-start=\"2616\" data-section-id=\"c8k04x\"\u003e\n\u003cstrong data-end=\"2647\" data-start=\"2618\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, Red Nakumatt clay is prized for its bold mineral taste and crisp snap. These clay balls showcase classic flavours while the crumb-filled centre enhances texture and aroma for an authentic clay experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"2911\" data-start=\"2895\" data-section-id=\"1ajl8cl\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-end=\"3259\" data-start=\"2912\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 (60g)","offer_id":53388344328519,"sku":"0405060276","price":3.8,"currency_code":"GBP","in_stock":false},{"title":"2 (120g)","offer_id":53388344361287,"sku":"04050602762","price":7.0,"currency_code":"GBP","in_stock":false},{"title":"3 (180g)","offer_id":53388344394055,"sku":"04050602763","price":10.2,"currency_code":"GBP","in_stock":false},{"title":"5 (300g)","offer_id":53388344426823,"sku":"04050602764","price":15.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_6953119e-4e62-4001-ad5c-8d64e3148f7a.png?v=1752615494"},{"product_id":"black-candy-cracker-balls-290g","title":"Black Candy Cracker Balls - Edible clay treats for Pica","description":"\u003cp data-end=\"441\" data-start=\"23\"\u003eBlack Candy Cracker Balls bring boldness and crunch in every bite. Each of the four matte-black spheres is crafted from a deep blend of smoky Indian clays—like Blackhall, Dryfruit, Magmitti, and Smoked Nakumatt—then shaped into striking round balls with a crispy candy-style shell and a crumb-filled core. The exterior delivers a signature \"crack\" on first bite, followed by crumbly, earthy goodness inside.\u003c\/p\u003e\n\u003cp data-end=\"795\" data-start=\"443\"\u003eExpect a powerful combo of petrichor, asphalt, and cementy richness with zero stickiness and minimal grit. A satisfying snap with dusty, roasted undertones—perfect for those who crave textural contrast and intense earthy flavour. Whether broken into stashable pieces or enjoyed whole, these are a crunchy delight for collectors and crunch-lovers alike.\u003c\/p\u003e\n\u003chr data-end=\"800\" data-start=\"797\"\u003e\n\u003cp data-end=\"850\" data-start=\"802\"\u003e\u003cstrong data-end=\"811\" data-start=\"802\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"814\" data-start=\"811\"\u003eWill vary, approximately 3–5 cm each\u003c\/p\u003e\n\u003cp data-end=\"889\" data-start=\"852\"\u003e\u003cstrong data-end=\"863\" data-start=\"852\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-end=\"866\" data-start=\"863\"\u003eAvailable as 3 or 4 Balls\u003c\/p\u003e\n\u003cp data-end=\"914\" data-start=\"891\"\u003e\u003cstrong data-end=\"901\" data-start=\"891\"\u003eShape:\u003c\/strong\u003e\u003cbr data-end=\"904\" data-start=\"901\"\u003eRound ball\u003c\/p\u003e\n\u003cp data-end=\"941\" data-start=\"916\"\u003e\u003cstrong data-end=\"927\" data-start=\"916\"\u003eColour:\u003c\/strong\u003e\u003cbr data-end=\"930\" data-start=\"927\"\u003eMatte black\u003c\/p\u003e\n\u003cp data-end=\"1007\" data-start=\"943\"\u003e\u003cstrong data-end=\"955\" data-start=\"943\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-end=\"958\" data-start=\"955\"\u003eFirm outer shell with crunchy-crack crumbs inside\u003c\/p\u003e\n\u003cp data-end=\"1075\" data-start=\"1009\"\u003e\u003cstrong data-end=\"1027\" data-start=\"1009\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-end=\"1030\" data-start=\"1027\"\u003e3–4 – Crackly shell with softer, crumbly core\u003c\/p\u003e\n\u003cp data-end=\"1177\" data-start=\"1077\"\u003e\u003cstrong data-end=\"1095\" data-start=\"1077\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-end=\"1098\" data-start=\"1095\"\u003eAsphalt shell, petrichor notes, dusty roasted earth, cement and wet stone aroma\u003c\/p\u003e\n\u003cp data-end=\"1263\" data-start=\"1179\"\u003e\u003cstrong data-end=\"1195\" data-start=\"1179\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-end=\"1198\" data-start=\"1195\"\u003eBlack clay blend (Blackhall, Magmitti, Dryfruit, Smoked Nakumatt)\u003c\/p\u003e\n\u003cp data-end=\"1295\" data-start=\"1265\"\u003e\u003cstrong data-end=\"1287\" data-start=\"1265\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-end=\"1290\" data-start=\"1287\"\u003eIndia\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1593\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1326\" data-start=\"1297\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-end=\"1329\" data-start=\"1326\"\u003eInspired by deep-earth Indian clays known for their intense flavour and sensory satisfaction, these cracker balls are made using a unique technique where dust and crumbs are layered into shaped shells. A modern ASMR-friendly twist on traditional geophagy textures.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"x3 Balls - (up to 200g)","offer_id":53072935649607,"sku":"0405060257","price":11.5,"currency_code":"GBP","in_stock":true},{"title":"x4 Balls - (up to 290g)","offer_id":53072935682375,"sku":"04050602572","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/9_207dfa7b-f3fb-4232-8db5-9229370e3b3a.png?v=1767581162"},{"product_id":"all-ball-haul-sampler","title":"All Ball Haul Treat Experience - Sampler - Indian clay treats","description":"\u003cp data-start=\"44\" data-end=\"239\"\u003eLIMITED EDITION - Only a few in stock!\u003c\/p\u003e\n\u003cp data-start=\"44\" data-end=\"239\"\u003eThe All Ball Haul is designed for serious variety lovers. You can select from a range of weights to suit your stash goals — whether you want a smaller mixed bundle or you’re ready to go all in.\u003c\/p\u003e\n\u003cp data-start=\"241\" data-end=\"617\"\u003eFor those choosing the full 1kg option, this is the complete experience. Sourced from trusted Indian vendors \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eHari\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e, the 1kg haul delivers a bold, multi-textured selection of traditional Indian clay varieties — smoky blacks, iron-rich reds, mineral greys and softer earthy tones all in one collection.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"892\"\u003eExpect everything from charcoal-roasted intensity and petrol-smoky depth to iron-heavy red earth warmth and petrichor-style mineral notes. Textures range from dense and compact to crumbly exteriors with layered crunch. It’s weighty, grounding and unapologetically earthy.\u003c\/p\u003e\n\u003chr data-start=\"894\" data-end=\"897\"\u003e\n\u003ch2 data-start=\"899\" data-end=\"930\"\u003e1kg All Ball Haul includes:\u003c\/h2\u003e\n\u003cul data-start=\"932\" data-end=\"1249\"\u003e\n\u003cli data-start=\"932\" data-end=\"955\" style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli data-start=\"123\" data-end=\"225\"\u003e\n\u003cp data-start=\"125\" data-end=\"225\"\u003e\u003cstrong data-start=\"125\" data-end=\"156\"\u003eBlack Barbecue Ball (Hari):\u003c\/strong\u003e Smoky, intense crunch with an earthy, slightly charred aftertaste.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"226\" data-end=\"336\"\u003e\n\u003cp data-start=\"228\" data-end=\"336\"\u003e\u003cstrong data-start=\"228\" data-end=\"264\"\u003eBlack Candy Cracker Ball (Hari):\u003c\/strong\u003e Crisp, brittle texture with deep, darkly sweet and petrol-like notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"337\" data-end=\"447\"\u003e\n\u003cp data-start=\"339\" data-end=\"447\"\u003e\u003cstrong data-start=\"339\" data-end=\"367\"\u003eBlack Candy Ball (Hari):\u003c\/strong\u003e Smooth yet firm bite, smoky and slightly ashy with subtle mineral smoke undertones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"448\" data-end=\"564\"\u003e\n\u003cp data-start=\"450\" data-end=\"564\"\u003e\u003cstrong data-start=\"450\" data-end=\"495\"\u003eDouble Delight \/ Grey Mantle (Rose Clay):\u003c\/strong\u003e Crunchy with layered cementy and earthy flavours, faintly smoke.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"565\" data-end=\"666\"\u003e\n\u003cp data-start=\"567\" data-end=\"666\"\u003e\u003cstrong data-start=\"567\" data-end=\"601\"\u003eBlack Slate Balls (Rose Clay):\u003c\/strong\u003e Dense, crisp texture with dry, faint petrol slate notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"777\"\u003e\n\u003cp data-start=\"669\" data-end=\"777\"\u003e\u003cstrong data-start=\"669\" data-end=\"697\"\u003eRed Cracker Ball (Hari):\u003c\/strong\u003e Lightly brittle, with warm, baked-earth flavours and a hint of topsoil arom and usual mineral iron-rich tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"778\" data-end=\"885\"\u003e\n\u003cp data-start=\"780\" data-end=\"885\"\u003e\u003cstrong data-start=\"780\" data-end=\"812\"\u003ePink Clay Balls (Rose Clay):\u003c\/strong\u003e Soft crunch with subtle floral-earthy sweetness and gentle crackle.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"886\" data-end=\"1033\"\u003e\n\u003cp data-start=\"888\" data-end=\"1033\"\u003e\u003cstrong data-start=\"888\" data-end=\"953\"\u003eEarth’s Core - Red clay covered in cementy clays (Rose Clay):\u003c\/strong\u003e Firm, layered crunch with rich red clay earthiness and a dry, cement-like finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1034\" data-end=\"1142\"\u003e\n\u003cp data-start=\"1036\" data-end=\"1142\"\u003e\u003cstrong data-start=\"1036\" data-end=\"1065\"\u003eRed Nakumatt Ball (Hari):\u003c\/strong\u003e Medium crunch with iron-rich, earthy warmth and dusty, baked clay flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1143\" data-end=\"1233\"\u003e\n\u003cp data-start=\"1145\" data-end=\"1233\"\u003e\u003cstrong data-start=\"1145\" data-end=\"1168\"\u003eChikki (Rose Clay):\u003c\/strong\u003e Crunchy, crumbly texture with a sweet roasted, nutty-earthy smoke undertones of dryfruit, blackhall and magmitti.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1234\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1236\" data-end=\"1346\"\u003e\u003cstrong data-start=\"1236\" data-end=\"1266\"\u003eMultani Balls (Rose Clay):\u003c\/strong\u003e Crisp, dense bite with classic Multani soil aroma and slightly chalky finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1453\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1349\" data-end=\"1378\"\u003eRed Nak Ball (Rose Clay):\u003c\/strong\u003e Firm and granular with mineral-rich red clay taste and subtlemetallic earth tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1454\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1456\" data-end=\"1566\"\u003e\u003cstrong data-start=\"1456\" data-end=\"1486\"\u003eCrystal Moons (Rose Clay):\u003c\/strong\u003e Smooth, brittle texture with earth flavours andm ade from crystal moon clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1567\" data-end=\"1650\"\u003e\n\u003cp data-start=\"1569\" data-end=\"1650\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1594\"\u003eNakumatt Ball (Hari):\u003c\/strong\u003e Crisp and smooth, earthy with a subtle petrichor note, made from mixed nakumatts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1651\" data-end=\"1765\"\u003e\n\u003cp data-start=\"1653\" data-end=\"1765\"\u003e\u003cstrong data-start=\"1653\" data-end=\"1686\"\u003eNakumatt Cracker Ball (Hari):\u003c\/strong\u003e Crunchy, brittle texture with dusty, baked clay and slight smoky cementish flavour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1251\" data-end=\"1254\"\u003e\n\u003ch3 data-start=\"1256\" data-end=\"1266\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1267\" data-end=\"1318\"\u003eBalls and shaped pieces vary approximately 3–6 cm\u003c\/p\u003e\n\u003ch3 data-start=\"1320\" data-end=\"1332\"\u003eWeight\u003c\/h3\u003e\n\u003cp data-start=\"1333\" data-end=\"1420\"\u003eSelectable weight options available\u003cbr data-start=\"1368\" data-end=\"1371\"\u003eFull 1kg option includes all items listed above\u003c\/p\u003e\n\u003ch3 data-start=\"1422\" data-end=\"1433\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"1434\" data-end=\"1506\"\u003ePrimarily round balls with select shaped pieces (moons and core forms)\u003c\/p\u003e\n\u003ch3 data-start=\"1508\" data-end=\"1520\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"1521\" data-end=\"1606\"\u003eCharcoal black, slate grey, iron-rich red, terracotta red, soft pink, mineral beige\u003c\/p\u003e\n\u003ch3 data-start=\"1608\" data-end=\"1621\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1622\" data-end=\"1695\"\u003eFirm, dense, crisp, compact with some crumbly, layered crunch varieties\u003c\/p\u003e\n\u003ch3 data-start=\"1697\" data-end=\"1716\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1717\" data-end=\"1764\"\u003e2-4 – bold snap with varied textural contrast\u003c\/p\u003e\n\u003ch3 data-start=\"1766\" data-end=\"1785\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1786\" data-end=\"1901\"\u003eSmoky charcoal, charred undertones, petrol hints, iron-rich red earth, mineral dust, petrichor, baked clay warmth\u003c\/p\u003e\n\u003ch3 data-start=\"1903\" data-end=\"1920\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1921\" data-end=\"2022\"\u003eVarious natural Indian clays including Black Nakumatt, Red Nakumatt, Multani and slate-based blends\u003c\/p\u003e\n\u003ch3 data-start=\"2024\" data-end=\"2047\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"2048\" data-end=\"2055\"\u003eIndia\u003c\/p\u003e\n\u003ch3 data-start=\"2057\" data-end=\"2070\"\u003eVendors\u003c\/h3\u003e\n\u003cp data-start=\"2071\" data-end=\"2091\"\u003eHari and Rose Clay\u003c\/p\u003e\n\u003ch3 data-start=\"2093\" data-end=\"2123\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"2124\" data-end=\"2334\"\u003eA broad representation of Indian clay traditions, including roasted black clays, iron-rich Nakumatt varieties, Multani clay forms and slate-infused regional blends rooted in long-standing geophagic practices.\u003c\/p\u003e\n\u003ch3 data-start=\"2341\" data-end=\"2354\"\u003eStorage\u003c\/h3\u003e\n\u003cp data-start=\"2356\" data-end=\"2636\"\u003eYour haul comes in a forever plastic box with compartments — a durable, reusable container designed to keep your clays fresh and organised. Use it to safely store your current collection and future hauls, ensuring every piece stays crisp, clean, and ready for your next craving.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1kg","offer_id":53384658157895,"sku":"0705150069","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"260g","offer_id":51940906303815,"sku":"0705150067","price":14.95,"currency_code":"GBP","in_stock":false},{"title":"300g","offer_id":51940906336583,"sku":"0705150068","price":16.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_01d81222-10e1-4ad4-95c2-d5e1a14e0e12.png?v=1775479786"},{"product_id":"dark-sky-110g","title":"Dark Sky Cookies - Edible clay treats for Pica","description":"\u003cp data-start=\"44\" data-end=\"368\"\u003eDark Sky is a moody, midnight treat—deep blue-black clay cookies shaped like 3D rhombuses and packed with rich, smoky flavour. Crafted from a smooth blend of Dryfruit Powder and Black Candy Powder, each piece delivers a grounding, earthy crunch that feels like biting into the scent of rain-soaked soil under a starry night. \u003cmeta charset=\"utf-8\"\u003eNot the brother of Smoky Barfi—more like its moody cousin.\u003c\/p\u003e\n\u003cp data-start=\"370\" data-end=\"677\"\u003eWith a sleek, chalky exterior and firm snap, these cookies crumble satisfyingly into smoky, dust-soft textures that melt smoothly in the mouth. The taste leans into deep petrichor, smeared charcoal, and the earthy coolness of wet soil after rain—perfect for those who crave a darker, more mysterious crunch.\u003c\/p\u003e\n\u003cp data-start=\"679\" data-end=\"819\"\u003eEach pack includes three rhombus-shaped cookies, ideal for stash rituals, crunch videos, or when you're craving something bold and brooding.\u003c\/p\u003e\n\u003chr data-start=\"821\" data-end=\"824\"\u003e\n\u003cp data-start=\"826\" data-end=\"883\"\u003e\u003cstrong data-start=\"826\" data-end=\"835\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"835\" data-end=\"838\"\u003eEach piece approx. 2–4 cm, 3 cookies per pack\u003c\/p\u003e\n\u003cp data-start=\"885\" data-end=\"903\"\u003e\u003cstrong data-start=\"885\" data-end=\"896\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"896\" data-end=\"899\"\u003eApprox. 110g\u003c\/p\u003e\n\u003cp data-start=\"905\" data-end=\"943\"\u003e\u003cstrong data-start=\"905\" data-end=\"915\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"915\" data-end=\"918\"\u003e3D Rhombus-shaped cookies\u003c\/p\u003e\n\u003cp data-start=\"945\" data-end=\"982\"\u003e\u003cstrong data-start=\"945\" data-end=\"956\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"956\" data-end=\"959\"\u003eDeep dark-blue to black\u003c\/p\u003e\n\u003cp data-start=\"984\" data-end=\"1047\"\u003e\u003cstrong data-start=\"984\" data-end=\"996\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"996\" data-end=\"999\"\u003eFirm with a slight chalkiness and smooth crumble\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1117\"\u003e\u003cstrong data-start=\"1049\" data-end=\"1067\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1067\" data-end=\"1070\"\u003e3 – Clean, firm bite with soft interior crumble\u003c\/p\u003e\n\u003cp data-start=\"1119\" data-end=\"1226\"\u003e\u003cstrong data-start=\"1119\" data-end=\"1137\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1137\" data-end=\"1140\"\u003eSmoky earth, petrichor, charcoal tones, with subtle sweetness and a dark, dusty finish\u003c\/p\u003e\n\u003cp data-start=\"1228\" data-end=\"1304\"\u003e\u003cstrong data-start=\"1228\" data-end=\"1244\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1244\" data-end=\"1247\"\u003eDryfruit Powder, Black Candy Powder (natural clay blends)\u003c\/p\u003e\n\u003cp data-start=\"1306\" data-end=\"1336\"\u003e\u003cstrong data-start=\"1306\" data-end=\"1328\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1328\" data-end=\"1331\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1338\" data-end=\"1637\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1338\" data-end=\"1367\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1367\" data-end=\"1370\"\u003eThis blend takes inspiration from classic Indian roasted clay rituals, using fine powders to create a modern, moody shape that nods to tradition while delivering deep flavour and texture. A must-have for collectors who love visual intrigue and intense earthy flavour.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51942684885319,"sku":"0405060264","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0ce09a98-ddf1-4ec6-8d94-ae71328ce863.png?v=1767583262"},{"product_id":"all-grey-stash-box-500g","title":"All Indian Greys Clay Experience Sampler (500g) - Stash Box included - Edible clay for Pica","description":"\u003cp data-start=\"23\" data-end=\"360\"\u003e\u003cstrong data-start=\"23\" data-end=\"52\"\u003eAll Grey Stash Box (500g)\u003c\/strong\u003e is a brooding, beautiful celebration of the cement-toned side of the crunch spectrum. Housed in a practical compartmented plastic container, this stash box features a handpicked variety of grey-hued samples sourced from global regions—each one offering its own unique texture, hardness, and flavour profile.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"738\"\u003eInside, you'll discover a moody mix that \u003cem data-start=\"403\" data-end=\"408\"\u003emay\u003c\/em\u003e include: Nzu, Eko Grey, Ulo, Crystal Nakumatt, clay pebbles, smoked Nakumatt, broken grey clay pots, mini grey toffees, hex mix (grey\/black), and our ever-popular Smoky Sticks and Mud Cakes. These pieces range from smooth and chalky to dense and snappy, giving you a full tour through the layered crunch and clean dust of the grey clay family.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"1015\"\u003ePerfect for collectors, explorers, or those with a soft spot for basementy, cement-rich tones, the All Grey Stash Box is a sensory journey wrapped in ash-toned elegance. Expect smoky whispers, industrial earthiness, and the occasional flash of that sweet, damp petrichor.\u003c\/p\u003e\n\u003chr data-start=\"1017\" data-end=\"1020\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1068\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1031\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"1031\" data-end=\"1034\"\u003eVaried pieces, approx. 3–5 cm each\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1104\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1081\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"1081\" data-end=\"1084\"\u003e500g total (approx.)\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1171\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"1116\" data-end=\"1119\"\u003eMixed – balls, shards, toffees, broken pots, pebbles\u003c\/p\u003e\n\u003cp data-start=\"1173\" data-end=\"1229\"\u003e\u003cstrong data-start=\"1173\" data-end=\"1184\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1184\" data-end=\"1187\"\u003eVarious greys – soft dove to deep charcoal\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1283\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1243\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1243\" data-end=\"1246\"\u003eMixed – chalky, crumbly, hard, snappy\u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1351\"\u003e\u003cstrong data-start=\"1285\" data-end=\"1303\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1303\" data-end=\"1306\"\u003eVaries (from soft powdery to firm 4\/5 crunch)\u003c\/p\u003e\n\u003cp data-start=\"1353\" data-end=\"1447\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1371\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1371\" data-end=\"1374\"\u003eBasement dust, cement-like, ash, occasional smoke, rain-on-slab petrichor\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1495\"\u003e\u003cstrong data-start=\"1449\" data-end=\"1465\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1465\" data-end=\"1468\"\u003eVarious global edible clays\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1585\"\u003e\u003cstrong data-start=\"1497\" data-end=\"1519\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1519\" data-end=\"1522\"\u003eMulti-region – includes West African, Indian, and other sources\u003c\/p\u003e\n\u003cp data-start=\"1587\" data-end=\"1822\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1616\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1616\" data-end=\"1619\"\u003eGrey clays like Nzu and Ulo have long histories in cultural practices, while modern blends like Crystal Nakumatt and Smoky Sticks bring an experimental, ASMR-forward twist to this classic earthy palette.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51942826115399,"sku":"100011","price":15.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_5ea7cb02-2b14-4465-a836-5eca1eb0c982.png?v=1752774152"},{"product_id":"all-blacks-mini-stash-anad-sampler-box","title":"All Indian Blacks Clay Experience - Stash Box included - Edible clay for Pica","description":"\u003cp data-start=\"41\" data-end=\"423\"\u003eThe All black box is a bold, smoky celebration of deep-roasted textures and shadowy crunch, curated for those who crave charcoal depth, petrol notes and that unmistakable roasted finish from first bite to final crumb. Each box will feature a rotating selection of our bestselling black items, meaning every box is slightly unique while keeping that intense, earthy profile you love and a great way of getting to try a multitude of clays and treats.\u003c\/p\u003e\n\u003cp data-start=\"425\" data-end=\"473\"\u003eThis may include a selection from the following:\u003c\/p\u003e\n\u003cul data-start=\"475\" data-end=\"777\"\u003e\n\u003cli data-start=\"475\" data-end=\"501\"\u003e\n\u003cp data-start=\"477\" data-end=\"501\"\u003eSmoked Nakumatt Chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"502\" data-end=\"532\"\u003e\n\u003cp data-start=\"504\" data-end=\"532\"\u003eBlack Candy Cracker Cookie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"533\" data-end=\"548\"\u003e\n\u003cp data-start=\"535\" data-end=\"548\"\u003eSmoky Burfi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"549\" data-end=\"563\"\u003e\n\u003cp data-start=\"551\" data-end=\"563\"\u003eBlack Gems\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"564\" data-end=\"578\"\u003e\n\u003cp data-start=\"566\" data-end=\"578\"\u003eAll Blacks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"579\" data-end=\"601\"\u003e\n\u003cp data-start=\"581\" data-end=\"601\"\u003eBlack Currant Half\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"602\" data-end=\"621\"\u003e\n\u003cp data-start=\"604\" data-end=\"621\"\u003eDryfruit Hearts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"622\" data-end=\"644\"\u003e\n\u003cp data-start=\"624\" data-end=\"644\"\u003eBlack Candy Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"645\" data-end=\"668\"\u003e\n\u003cp data-start=\"647\" data-end=\"668\"\u003eBlack Slate Pencils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"669\" data-end=\"703\"\u003e\n\u003cp data-start=\"671\" data-end=\"703\"\u003eMontana Coal Crumbs and Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"704\" data-end=\"721\"\u003e\n\u003cp data-start=\"706\" data-end=\"721\"\u003eDryfruit Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"722\" data-end=\"759\"\u003e\n\u003cp data-start=\"724\" data-end=\"759\"\u003eGrey and Black Double Layer Heart\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"760\" data-end=\"777\"\u003e\n\u003cp data-start=\"762\" data-end=\"777\"\u003eSmokey Creamy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"779\" data-end=\"789\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"790\" data-end=\"817\"\u003eSelect Weight\u003c\/p\u003e\n\u003ch3 data-start=\"885\" data-end=\"896\"\u003eShape\u003c\/h3\u003e\n\u003cp data-start=\"897\" data-end=\"981\"\u003eMixed shapes including chunks, cookies, hearts, halves, pencils, crumbs and powder\u003c\/p\u003e\n\u003ch3 data-start=\"983\" data-end=\"995\"\u003eColour\u003c\/h3\u003e\n\u003cp data-start=\"996\" data-end=\"1050\"\u003eDeep black, charcoal, slate grey and smoky ash tones\u003c\/p\u003e\n\u003ch3 data-start=\"1052\" data-end=\"1065\"\u003eTexture\u003c\/h3\u003e\n\u003cp data-start=\"1066\" data-end=\"1168\"\u003eExtremely varied – from ultra-crisp and brittle to creamy-crumb, dense roasted bites and fine powder\u003c\/p\u003e\n\u003ch3 data-start=\"1170\" data-end=\"1189\"\u003eCrunch factor\u003c\/h3\u003e\n\u003cp data-start=\"1190\" data-end=\"1265\"\u003eHigh to extreme crunch with layered crackle, snap, crumble and dusty melt\u003c\/p\u003e\n\u003ch3 data-start=\"1267\" data-end=\"1286\"\u003eTaste profile\u003c\/h3\u003e\n\u003cp data-start=\"1287\" data-end=\"1475\"\u003eIntense smoky earthiness with charcoal, petrol, basement, cement-like and soil-after-rain notes; some pieces carry creamy roasted undertones while others lean dry, dusty and mineral-rich\u003c\/p\u003e\n\u003ch3 data-start=\"1477\" data-end=\"1494\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1495\" data-end=\"1612\"\u003eNatural roasted clay varieties including dryfruit clay, slate, coal-style clay crumbs and traditional earthy blends\u003c\/p\u003e\n\u003ch3 data-start=\"1614\" data-end=\"1637\"\u003eCountry of origin\u003c\/h3\u003e\n\u003cp data-start=\"1638\" data-end=\"1679\"\u003eIndia and USA (Montana clay components)\u003c\/p\u003e\n\u003ch3 data-start=\"1681\" data-end=\"1693\"\u003eVendor\u003c\/h3\u003e\n\u003cp data-start=\"1694\" data-end=\"1722\"\u003eMixed artisan clay vendors\u003c\/p\u003e\n\u003ch3 data-start=\"1724\" data-end=\"1754\"\u003eTraditional clay origins\u003c\/h3\u003e\n\u003cp data-start=\"1755\" data-end=\"1923\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eInspired by Indian roasted dryfruit clay traditions and mineral-rich black slate clays historically enjoyed for their deep, smoky intensity and grounding earth profile.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"265g","offer_id":53428059865415,"sku":"0705150080","price":14.0,"currency_code":"GBP","in_stock":false},{"title":"385g","offer_id":53428059898183,"sku":"0705150081","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_28c8eb61-c310-4f77-980c-7bb83fce6ae6.png?v=1752783810"},{"product_id":"all-nakumatt-sampler-box-420g-stash-box-included","title":"All Nakumatt Sampler - Stash Box included - Bold Indian Clay \u0026 Treat Assortment","description":"\u003ch3 data-end=\"106\" data-start=\"88\" data-section-id=\"1sboupi\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-end=\"439\" data-start=\"108\"\u003e\u003cstrong data-end=\"120\" data-start=\"108\"\u003eTexture:\u003c\/strong\u003e Ever-changing – from smooth, dense chunks to crumbly, gritty, and occasional crystalline surprises\u003cbr data-end=\"222\" data-start=\"219\"\u003e\u003cstrong data-end=\"240\" data-start=\"222\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – a mix of soft snaps, medium crunch, and firmer bites\u003cbr data-end=\"302\" data-start=\"299\"\u003e\u003cstrong data-end=\"314\" data-start=\"302\"\u003eFlavour:\u003c\/strong\u003e Bold, earthy, mineral-rich with smoky and cementy undertones\u003cbr data-end=\"378\" data-start=\"375\"\u003e\u003cstrong data-end=\"389\" data-start=\"378\"\u003eOrigin:\u003c\/strong\u003e India\u003cbr data-end=\"398\" data-start=\"395\"\u003e\u003cstrong data-end=\"407\" data-start=\"398\"\u003eType:\u003c\/strong\u003e Mixed clay \u0026amp; treat assortment\u003c\/p\u003e\n\u003chr data-end=\"444\" data-start=\"441\"\u003e\n\u003ch3 data-end=\"465\" data-start=\"446\" data-section-id=\"1f0mere\"\u003eWhat’s Inside\u003c\/h3\u003e\n\u003cp data-end=\"724\" data-start=\"467\"\u003eA completely randomised selection of Nakumatt raw clays and treats, featuring a rotating mix of forms such as chunks, sticks, coins, shards, and occasional specialty pieces. No two boxes are ever the same—each one is a unique grab from our Nakumatt range.\u003c\/p\u003e\n\u003chr data-end=\"729\" data-start=\"726\"\u003e\n\u003ch3 data-end=\"751\" data-start=\"731\" data-section-id=\"70zt35\"\u003eThe Experience\u003c\/h3\u003e\n\u003cp data-end=\"1005\" data-start=\"753\"\u003eThis is Nakumatt in its most unpredictable form. Expect a proper sensory assortment where each piece brings something different to the table—some clean and dense, others crumbly with grit, and the occasional piece that leans smoky or sharply mineral.\u003c\/p\u003e\n\u003cp data-end=\"1220\" data-start=\"1007\"\u003eFlavour-wise, you’ll move through deep cementy greys, iron-rich reds, and darker roasted notes, all within one box. It’s less of a curated lineup and more of a “what did I just discover?” moment with every grab.\u003c\/p\u003e\n\u003cp data-end=\"1351\" data-start=\"1222\"\u003ePerfect if you enjoy variety, like a bit of surprise, or want to explore Nakumatt without sticking to just one texture or form.\u003c\/p\u003e\n\u003chr data-end=\"1356\" data-start=\"1353\"\u003e\n\u003ch3 data-end=\"1379\" data-start=\"1358\" data-section-id=\"1qc8btb\"\u003eProduct Details\u003c\/h3\u003e\n\u003cp data-end=\"1838\" data-start=\"1381\"\u003e\u003cstrong data-end=\"1390\" data-start=\"1381\"\u003eSize:\u003c\/strong\u003e Assorted mixed pieces (no uniform shape or sizing)\u003cbr data-end=\"1444\" data-start=\"1441\"\u003e\u003cstrong data-end=\"1455\" data-start=\"1444\"\u003eWeight:\u003c\/strong\u003e Approx. 500g\u003cbr data-end=\"1471\" data-start=\"1468\"\u003e\u003cstrong data-end=\"1481\" data-start=\"1471\"\u003eShape:\u003c\/strong\u003e Random – chunks, sticks, coins, shards, and irregular forms\u003cbr data-end=\"1544\" data-start=\"1541\"\u003e\u003cstrong data-end=\"1555\" data-start=\"1544\"\u003eColour:\u003c\/strong\u003e Varied – greys, reds, blacks, and natural tones\u003cbr data-end=\"1606\" data-start=\"1603\"\u003e\u003cstrong data-end=\"1618\" data-start=\"1606\"\u003eTexture:\u003c\/strong\u003e Mixed – smooth, dense, crumbly, gritty, and occasional crystalline\u003cbr data-end=\"1688\" data-start=\"1685\"\u003e\u003cstrong data-end=\"1706\" data-start=\"1688\"\u003eCrunch Factor:\u003c\/strong\u003e 2–4 – varies across pieces\u003cbr data-end=\"1736\" data-start=\"1733\"\u003e\u003cstrong data-end=\"1754\" data-start=\"1736\"\u003eTaste Profile:\u003c\/strong\u003e Earthy and mineral-forward with cementy depth, iron notes, and subtle smoky tones\u003c\/p\u003e\n\u003chr data-end=\"1843\" data-start=\"1840\"\u003e\n\u003ch3 data-end=\"1862\" data-start=\"1845\" data-section-id=\"1qc001c\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-end=\"1915\" data-start=\"1864\"\u003e100% natural Nakumatt clays and clay-based treats\u003c\/p\u003e\n\u003chr data-end=\"1920\" data-start=\"1917\"\u003e\n\u003ch3 data-end=\"1945\" data-start=\"1922\" data-section-id=\"bxzq9f\"\u003eCountry of Origin\u003c\/h3\u003e\n\u003cp data-end=\"1954\" data-start=\"1947\"\u003eIndia\u003c\/p\u003e\n\u003chr data-end=\"1959\" data-start=\"1956\"\u003e\n\u003ch3 data-end=\"1991\" data-start=\"1961\" data-section-id=\"138o7fx\"\u003eTraditional Clay Origins\u003c\/h3\u003e\n\u003cp data-end=\"2240\" data-start=\"1993\"\u003eNakumatt clays are rooted in Indian earth traditions, known for their distinctive mineral profiles and varied textures. This mix reflects that diversity in its most natural, unfiltered form—less polished, more exploratory, and full of character.\u003c\/p\u003e\n\u003chr data-end=\"2245\" data-start=\"2242\"\u003e\n\u003ch3 data-end=\"2263\" data-start=\"2247\" data-section-id=\"1ajl8cl\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2648\" data-start=\"2265\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e\n\u003cp data-end=\"21\" data-start=\"0\"\u003e \u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51951360999751,"sku":"100002","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_35984208-faae-4d30-8de3-4e538393279d.png?v=1752860511"},{"product_id":"mystery-mix-up-150g","title":"Mystery Mix Ups by Colour - Clay for Pica\/ Geophagia - (Sells out every time, grab them while you can!)","description":"\u003cp data-end=\"447\" data-start=\"80\"\u003eFeeling adventurous? Meet the Mystery Mix Up – your crunchy lucky dip in a box. Each bundle is a hand-packed surprise pulled straight from the full Earthy Crunch UK stash. One day you might uncover a smooth chalk stick paired with powdery crumbs; the next, a smoky shard of slate tucked beside a tiny terracotta pot. You never know… and that’s half the fun.\u003c\/p\u003e\n\u003cp data-end=\"532\" data-start=\"449\"\u003eNow available in three sizes and storage options to match your craving style:\u003c\/p\u003e\n\u003cul data-end=\"732\" data-start=\"533\"\u003e\n\u003cli data-end=\"579\" data-start=\"533\"\u003e\n\u003cp data-end=\"579\" data-start=\"535\"\u003e\u003cstrong\u003eKraft Box (100g) – \u003c\/strong\u003ethe perfect taster.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"633\" data-start=\"580\"\u003e\n\u003cp data-end=\"633\" data-start=\"582\"\u003e\u003cstrong\u003eKraft Box (175g) –\u003c\/strong\u003e a generous mid-size treat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"732\" data-start=\"634\"\u003e\n\u003cp data-end=\"732\" data-start=\"636\"\u003e\u003cstrong\u003ePlastic “Forever” Reusable Box (250g) \u003c\/strong\u003e– for serious stashers who love to store and savour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"831\" data-start=\"734\"\u003eEach Mystery Mix Up is themed by colour, and every hue brings its own earthy personalities:\u003c\/p\u003e\n\u003cp data-end=\"978\" data-start=\"833\"\u003e\u003cstrong\u003eReds\u003cmeta charset=\"utf-8\"\u003e\/Browns\u003c\/strong\u003e: Red Nakumatts, Red Clay Biscuits, chewy treats, Red Mix Hex, or Red Nakumatt Cracker Balls topped with Red Khadi and Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1135\" data-start=\"980\"\u003e\u003cstrong\u003eOranges\u003c\/strong\u003e: Indian Terracottas, Mexican Terracotta, Queen Terracotta, OG Tan, orange clay chunks, with crunchy claypot crumbs and earthy powders. All Orange and peach-hued treats\u003c\/p\u003e\n\u003cp data-end=\"1256\" data-start=\"1137\"\u003e\u003cstrong\u003eGreys\u003c\/strong\u003e: Cementy clays, mixed Nakumatts, Grey Mix Hex, surprise treats or balls, dusted with mixed Nakumatt powder.\u003c\/p\u003e\n\u003cp data-end=\"1422\" data-start=\"1258\"\u003e\u003cstrong\u003eBlacks\u003c\/strong\u003e: Smoky Sticks, Barbecue Balls, Black Cracker Cookies, Black Candy Pucks, Smoked Nakumatts, Dryfruit shards, and black candy powder for that extra kick.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003eWhites\u003c\/strong\u003e: Classic chalks, chalk balls, Choco Chip Cookies, Dusty Pops – all finished with soft White Khadi powder.\u003c\/p\u003e\n\u003cp data-end=\"1542\" data-start=\"1424\"\u003e\u003cstrong\u003ePinks\u003c\/strong\u003e: From Pink Ladoos, Pink Nakumatts, Rose Clay, Pink slate triangles and powder.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1998\" data-start=\"1746\"\u003eInside, you’ll find a jumble of textures – crumbly, crunchy, powdery, smooth – and flavour notes that wander from basement-damp to soil-after-rain, from petrol-smoky to cement-fresh. It’s the full crunchy rainbow, one colour family at a time.\u003c\/p\u003e\n\u003cp data-end=\"2351\" data-start=\"2000\"\u003eBecause no two boxes are alike, Mystery Mix Ups come at a sweeter price (over 40% off) – but don’t mistake “discount” for “boring.” This is variety, mystery, and surprise all wrapped up in Earthy Crunch UK’s signature eco packaging. And yes, every single box – no matter the size – comes with its own wooden spoon for instant unboxing bliss.\u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e⚠️ Heads-up: The 175g packaging slides open at either end. Go easy when unboxing – any of the mystery mix ups. Nobody wants their stash to tumble out before the first satisfying snap. \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"2605\" data-start=\"2353\"\u003ePLEASE NOTE: This is NOT Old stock, these are still very much FRESH Treats, Clays and Crumbs and dusts and simply the leftovers from the main stock and inventory jumbled together\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Reds\/Browns \/ Kraft Tub (50g)","offer_id":53388365693255,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Kraft Tub (75g)","offer_id":53388365660487,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ Kraft Tub (100g)","offer_id":52632255889735,"sku":"0708150052","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Reds\/Browns \/ Kraft Box (175g)","offer_id":52632197366087,"sku":"0708150053","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Reds\/Browns \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390545735,"sku":"0708150054","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (50g)","offer_id":53388365758791,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (75g)","offer_id":53388365726023,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Tub (100g)","offer_id":52632255922503,"sku":"0708150049","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Kraft Box (175g)","offer_id":52632197398855,"sku":"0708150050","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Oranges \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390578503,"sku":"0708150051","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (50g)","offer_id":53388365824327,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Kraft Tub (75g)","offer_id":53388365791559,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Tub (100g)","offer_id":52632255955271,"sku":"0705150040","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Blacks \/ Kraft Box (175g)","offer_id":52632197431623,"sku":"0705150041","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Blacks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390611271,"sku":"0708150042","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (50g)","offer_id":53388365889863,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (75g)","offer_id":53388365857095,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Tub (100g)","offer_id":52632255988039,"sku":"0705150037","price":5.49,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Kraft Box (175g)","offer_id":52632197464391,"sku":"0705150038","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Whites \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390644039,"sku":"0705150039","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Greys \/ Kraft Tub (50g)","offer_id":53388365955399,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (75g)","offer_id":53388365922631,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Tub (100g)","offer_id":52632256020807,"sku":"0708150043","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Kraft Box (175g)","offer_id":52632197497159,"sku":"0708150044","price":9.95,"currency_code":"GBP","in_stock":true},{"title":"Greys \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52256390676807,"sku":"0708150045","price":13.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (50g)","offer_id":53388366020935,"sku":null,"price":2.49,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Kraft Tub (75g)","offer_id":53388365988167,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Tub (100g)","offer_id":52635275428167,"sku":"0708150046","price":5.49,"currency_code":"GBP","in_stock":true},{"title":"Pinks \/ Kraft Box (175g)","offer_id":52635275395399,"sku":"0708150047","price":9.95,"currency_code":"GBP","in_stock":false},{"title":"Pinks \/ Plastic \"Forever\" Reusable Box (250g)","offer_id":52635275362631,"sku":"0708150048","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_b6ed1146-6c95-436f-9a30-09a0ee5cc4e0.png?v=1761672560"},{"product_id":"cement-cookies-x6-edible-clay-for-pica","title":"Cement Cookies - Cementy Indian Clay treats","description":"\u003ch3 data-section-id=\"1n8lizy\" data-start=\"192\" data-end=\"212\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"213\" data-end=\"716\"\u003eCement Cookies are a crunchy, bite-sized indulgence crafted for enthusiasts of India’s classic grey clays. Each flower-shaped cookie delivers a firm yet gently crumbly texture, with a subtle stickiness that leaves delicate crumbs behind. The flavour is deeply earthy and layered — evoking rain-soaked cement, damp petrichor, and the faint freshness of a garden after a drizzle. Dusty and mineral-rich, these cookies provide a tactile, satisfying chew that has become a favourite in the pica community.\u003c\/p\u003e\n\u003cp data-start=\"718\" data-end=\"939\"\u003eHandcrafted from a curated blend of Grey Ball, White Soft, Christmas, Strawberry, and Diamond clays, Cement Cookies balance multiple grey clay profiles to deliver a rich, nuanced, cement-like experience with every bite.\u003c\/p\u003e\n\u003chr data-start=\"941\" data-end=\"944\"\u003e\n\u003ch3 data-section-id=\"1hqzsji\" data-start=\"946\" data-end=\"966\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"967\" data-end=\"1130\"\u003eSlightly crumbly and dense with a firm base; soft, powdery finish; subtle stickiness; non-gritty. Medium crunch (Crunch Factor 3) that melts gently in the mouth.\u003c\/p\u003e\n\u003ch3 data-section-id=\"104e4rr\" data-start=\"1132\" data-end=\"1149\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1150\" data-end=\"1285\"\u003eCement-like, earthy, and mineral-rich with dusty undertones; layered notes of rain-soaked cement, vibuthi, and a fresh garden breeze.\u003c\/p\u003e\n\u003ch3 data-section-id=\"21hohb\" data-start=\"1287\" data-end=\"1306\"\u003eClay Experience\u003c\/h3\u003e\n\u003cp data-start=\"1307\" data-end=\"1505\"\u003eFlower-shaped cookies designed for mindful tasting, texture play, or collecting. Softly crumbly yet firmly structured, they offer an authentic grey clay experience with a tactile, satisfying chew.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"1507\" data-end=\"1523\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"1524\" data-end=\"1776\"\u003e\n\u003cli data-section-id=\"19utv3\" data-start=\"1524\" data-end=\"1556\"\u003e\n\u003cp data-start=\"1526\" data-end=\"1556\"\u003eSmall, flower-shaped cookies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1u74zy4\" data-start=\"1557\" data-end=\"1607\"\u003e\n\u003cp data-start=\"1559\" data-end=\"1607\"\u003eFirm yet gently crumbly with subtle stickiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1sdlltc\" data-start=\"1608\" data-end=\"1657\"\u003e\n\u003cp data-start=\"1610\" data-end=\"1657\"\u003eMineral-rich, cement-inspired flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"buniie\" data-start=\"1658\" data-end=\"1710\"\u003e\n\u003cp data-start=\"1660\" data-end=\"1710\"\u003eCurated blend of multiple traditional grey clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ioyy3w\" data-start=\"1711\" data-end=\"1776\"\u003e\n\u003cp data-start=\"1713\" data-end=\"1776\"\u003eDusty, earthy, and nuanced taste perfect for clay enthusiasts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1778\" data-end=\"1781\"\u003e\n\u003ch3 data-section-id=\"1o2c85r\" data-start=\"1783\" data-end=\"1802\"\u003eProduct Details\u003c\/h3\u003e\n\u003cul data-start=\"1803\" data-end=\"2628\"\u003e\n\u003cli data-section-id=\"awglyg\" data-start=\"1803\" data-end=\"1822\"\u003e\n\u003cp data-start=\"1805\" data-end=\"1822\"\u003e\u003cstrong data-start=\"1805\" data-end=\"1814\"\u003eSize:\u003c\/strong\u003e Small\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p35c98\" data-start=\"1823\" data-end=\"1853\"\u003e\n\u003cp data-start=\"1825\" data-end=\"1853\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1836\"\u003eWeight:\u003c\/strong\u003e Varies, select\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"238ty2\" data-start=\"1854\" data-end=\"1889\"\u003e\n\u003cp data-start=\"1856\" data-end=\"1889\"\u003e\u003cstrong data-start=\"1856\" data-end=\"1866\"\u003eShape:\u003c\/strong\u003e Flower-shaped cookie\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"1890\" data-end=\"1916\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1916\"\u003e\u003cstrong data-start=\"1892\" data-end=\"1903\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"72ofcw\" data-start=\"1917\" data-end=\"1987\"\u003e\n\u003cp data-start=\"1919\" data-end=\"1987\"\u003e\u003cstrong data-start=\"1919\" data-end=\"1931\"\u003eTexture:\u003c\/strong\u003e Slightly crumbly and dense, with a hint of stickiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"axrwhv\" data-start=\"1988\" data-end=\"2039\"\u003e\n\u003cp data-start=\"1990\" data-end=\"2039\"\u003e\u003cstrong data-start=\"1990\" data-end=\"2008\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Firm but softer crunches\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1kyqsbo\" data-start=\"2040\" data-end=\"2169\"\u003e\n\u003cp data-start=\"2042\" data-end=\"2169\"\u003e\u003cstrong data-start=\"2042\" data-end=\"2060\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, earthy, dusty, mineral-rich; layered with rain-soaked cement, vibuthi, and fresh garden notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ydabfd\" data-start=\"2170\" data-end=\"2254\"\u003e\n\u003cp data-start=\"2172\" data-end=\"2254\"\u003e\u003cstrong data-start=\"2172\" data-end=\"2188\"\u003eIngredients:\u003c\/strong\u003e Grey Ball, White Soft, Christmas, Strawberry, and Diamond clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2255\" data-end=\"2287\"\u003e\n\u003cp data-start=\"2257\" data-end=\"2287\"\u003e\u003cstrong data-start=\"2257\" data-end=\"2279\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2288\" data-end=\"2313\"\u003e\n\u003cp data-start=\"2290\" data-end=\"2313\"\u003e\u003cstrong data-start=\"2290\" data-end=\"2301\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"16jlg1a\" data-start=\"2314\" data-end=\"2628\"\u003e\n\u003cp data-start=\"2316\" data-end=\"2628\"\u003e\u003cstrong data-start=\"2316\" data-end=\"2345\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Grey clays from India have long been celebrated for their grounding, mineral-rich character. From the smooth, powdery White Soft to the dusty intensity of Grey Ball, each clay adds nuance to this curated blend, forming an earthy, cement-inspired profile cherished for generations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2630\" data-end=\"2633\"\u003e\n\u003ch3 data-section-id=\"7cj1qd\" data-start=\"2635\" data-end=\"2649\"\u003e\u003cem\u003eDisclaimer\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2650\" data-end=\"2997\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"6 Whole Cookies (up to 150g)","offer_id":53390131364167,"sku":"0405090102","price":8.49,"currency_code":"GBP","in_stock":false},{"title":"Broken Cookies (100g)","offer_id":53390131396935,"sku":"04050901022","price":5.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_99aff381-9a18-4341-bd6f-f54815307a87.png?v=1757379776"},{"product_id":"king-cookies-x2","title":"King Cookies x2 - Edible Clay treats for Pica","description":"\u003ch2 data-section-id=\"1p927wt\" data-start=\"106\" data-end=\"125\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"127\" data-end=\"403\"\u003eKing Cookies truly earn their name—a standout creation built entirely around the depth and character of Nakumatt clays. These large, heart-shaped pieces bring together multiple variations of Nakumatt, each contributing its own nuance to create a rich, layered clay experience.\u003c\/p\u003e\n\u003cp data-start=\"405\" data-end=\"732\"\u003eBlending red Nakumatt, half-roasted Nakumatt, smoked Nakumatt, and Juhu Nakumatt, this mix delivers a balance of earthy intensity, gentle smokiness, and mineral freshness. The result is a profile that feels both grounding and complex, offering something familiar for Nakumatt lovers while still standing confidently on its own.\u003c\/p\u003e\n\u003cp data-start=\"734\" data-end=\"870\"\u003eWith their generous size and satisfying crumble, King Cookies are designed for those who enjoy a fuller, more immersive clay experience.\u003c\/p\u003e\n\u003chr data-start=\"872\" data-end=\"875\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"877\" data-end=\"896\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"898\" data-end=\"1098\"\u003eCrumbly on the first bite with a soft, dusty breakdown, followed by a longer-lasting crunch. Slightly dense with a touch of natural stickiness, creating that signature “crumb fall” texture throughout.\u003c\/p\u003e\n\u003chr data-start=\"1100\" data-end=\"1103\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"1105\" data-end=\"1121\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"1123\" data-end=\"1275\"\u003eCement-like and mineral-rich, with classic Nakumatt basementy notes. Subtle hints of freshness run through the blend, balancing the deeper earthy tones.\u003c\/p\u003e\n\u003chr data-start=\"1277\" data-end=\"1280\"\u003e\n\u003ch2 data-section-id=\"z5tmzw\" data-start=\"1282\" data-end=\"1300\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-start=\"1302\" data-end=\"1593\"\u003eEach bite begins with a soft crumble before building into a steady, satisfying crunch. The layered Nakumatt blend unfolds gradually, offering shifting notes of earthiness, smokiness, and mineral clarity. The crumbly texture adds to the experience, making every piece feel full and indulgent.\u003c\/p\u003e\n\u003chr data-start=\"1595\" data-end=\"1598\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1600\" data-end=\"1615\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1617\" data-end=\"1928\"\u003e\n\u003cli data-section-id=\"1k91wsr\" data-start=\"1617\" data-end=\"1674\"\u003eMulti-layered Nakumatt blend for depth and complexity\u003c\/li\u003e\n\u003cli data-section-id=\"ybg3i4\" data-start=\"1675\" data-end=\"1728\"\u003eIncludes roasted, smoked, and raw clay variations\u003c\/li\u003e\n\u003cli data-section-id=\"1b4y92c\" data-start=\"1729\" data-end=\"1778\"\u003eSignature crumbly texture with lasting crunch\u003c\/li\u003e\n\u003cli data-section-id=\"k3w7mk\" data-start=\"1779\" data-end=\"1833\"\u003eLarge, heart-shaped pieces for a fuller experience\u003c\/li\u003e\n\u003cli data-section-id=\"bnmoho\" data-start=\"1834\" data-end=\"1881\"\u003eBalanced earthy and mineral flavour profile\u003c\/li\u003e\n\u003cli data-section-id=\"dp1pp0\" data-start=\"1882\" data-end=\"1928\"\u003eHandcrafted using traditional Indian clays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1930\" data-end=\"1933\"\u003e\n\u003ch2 data-section-id=\"189qedo\" data-start=\"1935\" data-end=\"1953\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-start=\"1955\" data-end=\"2746\"\u003e\n\u003cli data-section-id=\"18krg22\" data-start=\"1955\" data-end=\"1974\"\u003e\n\u003cstrong data-start=\"1957\" data-end=\"1966\"\u003eSize:\u003c\/strong\u003e Large\u003c\/li\u003e\n\u003cli data-section-id=\"1qjqomz\" data-start=\"1975\" data-end=\"2019\"\u003e\n\u003cstrong data-start=\"1977\" data-end=\"1988\"\u003eWeight:\u003c\/strong\u003e 50–75 g (2 cookies per pack)\u003c\/li\u003e\n\u003cli data-section-id=\"1yvsx9x\" data-start=\"2020\" data-end=\"2054\"\u003e\n\u003cstrong data-start=\"2022\" data-end=\"2032\"\u003eShape:\u003c\/strong\u003e Heart-shaped cookie\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"2055\" data-end=\"2081\"\u003e\n\u003cstrong data-start=\"2057\" data-end=\"2068\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/li\u003e\n\u003cli data-section-id=\"1tgxwfj\" data-start=\"2082\" data-end=\"2181\"\u003e\n\u003cstrong data-start=\"2084\" data-end=\"2096\"\u003eTexture:\u003c\/strong\u003e Crumbly grey clay; slightly dense with a touch of stickiness; not overly compacted\u003c\/li\u003e\n\u003cli data-section-id=\"axrwhv\" data-start=\"2182\" data-end=\"2233\"\u003e\n\u003cstrong data-start=\"2184\" data-end=\"2202\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Firm but softer crunches\u003c\/li\u003e\n\u003cli data-section-id=\"i99ihf\" data-start=\"2234\" data-end=\"2343\"\u003e\n\u003cstrong data-start=\"2236\" data-end=\"2254\"\u003eTaste Profile:\u003c\/strong\u003e Cement-like, mineral-rich Nakumatt layers; earthy and basementy with fresh water notes\u003c\/li\u003e\n\u003cli data-section-id=\"3cr4nv\" data-start=\"2344\" data-end=\"2432\"\u003e\n\u003cstrong data-start=\"2346\" data-end=\"2362\"\u003eIngredients:\u003c\/strong\u003e Red Nakumatt, Half Roasted Nakumatt, Smoked Nakumatt, Juhu Nakumatt\u003c\/li\u003e\n\u003cli data-section-id=\"1ajyefg\" data-start=\"2433\" data-end=\"2465\"\u003e\n\u003cstrong data-start=\"2435\" data-end=\"2457\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-section-id=\"1485r2i\" data-start=\"2466\" data-end=\"2491\"\u003e\n\u003cstrong data-start=\"2468\" data-end=\"2479\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-section-id=\"zidx09\" data-start=\"2492\" data-end=\"2746\"\u003e\n\u003cstrong data-start=\"2494\" data-end=\"2523\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Nakumatt clays are traditionally valued for their mineral richness and grounding qualities. By combining roasted, smoked, and raw forms, this blend highlights the natural depth and variation found within this clay family\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52391156744519,"sku":"0405090143","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_826aae53-ee24-4209-b559-02cf12cf2d1f.png?v=1758595508"},{"product_id":"dark-smoky-sticks-edible-clay-treats-for-pica","title":"Rose Clay's Dark Smoky Sticks  - Deep Smoky Indian Clay treats","description":"\u003ch3 data-end=\"90\" data-start=\"68\" data-section-id=\"3iyklq\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-end=\"463\" data-start=\"91\"\u003eDark Smoky Sticks are the bolder, more intense sibling of the original Smoky Sticks, crafted for a deeper, darker, and more aromatic smoky clay experience. They are made from a distinctive blend of Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, and Non-Roasted Nakumatt clays, resulting in a richer mineral base and a significantly more pronounced smoky edge.\u003c\/p\u003e\n\u003cp data-end=\"805\" data-start=\"465\"\u003eThe inclusion of Matapulgite and Coconut Smokey clays gives these sticks their darker grey appearance and amplifies their incense-like aroma, creating a more complex and immersive profile. Each stick measures approximately 4–6 cm and delivers a firm, structured crunch with a fine, powdery crumble that breaks away cleanly without sticking.\u003c\/p\u003e\n\u003cp data-end=\"1100\" data-start=\"807\"\u003eThis is a deeper evolution of the Smoky Sticks profile, leaning further into basement-earth tones, mineral richness, and smoky incense intensity. The overall experience is darker, more aromatic, and more layered, designed for those who enjoy stronger roasted and mineral-forward clay profiles.\u003c\/p\u003e\n\u003cblockquote data-end=\"1382\" data-start=\"1102\"\u003e\n\u003cp data-end=\"1382\" data-start=\"1104\"\u003e“Dark Smokey Sticks (Rose Clay batch) – Texture is top tier, it’s really good. Smaller in size compared to Lavi. Different to Lavi’s flavour but they’re still good. Similar in taste (cousins, not sisters). Texture is almost powdery crunch without sticky.” – Pica\/ASMR Princess\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr data-end=\"1387\" data-start=\"1384\"\u003e\n\u003ch3 data-end=\"1411\" data-start=\"1389\" data-section-id=\"1sr519a\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-end=\"1574\" data-start=\"1412\"\u003eFirm, crisp structure with a controlled break.\u003cbr data-end=\"1461\" data-start=\"1458\"\u003eFine, powdery crumbs that do not stick or clump.\u003cbr data-end=\"1512\" data-start=\"1509\"\u003eCrunch level: medium (3\/5), with a light, airy crumble finish.\u003c\/p\u003e\n\u003chr data-end=\"1579\" data-start=\"1576\"\u003e\n\u003ch3 data-end=\"1600\" data-start=\"1581\" data-section-id=\"1oxcg93\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-end=\"1786\" data-start=\"1601\"\u003eDeep smoky incense with intensified roasted clay notes.\u003cbr data-end=\"1659\" data-start=\"1656\"\u003eEarthy basement tones with mineral-rich cement undertones.\u003cbr data-end=\"1720\" data-start=\"1717\"\u003eSubtle petrichor layered beneath a stronger, darker smoky profile.\u003c\/p\u003e\n\u003chr data-end=\"1791\" data-start=\"1788\"\u003e\n\u003ch3 data-end=\"1814\" data-start=\"1793\" data-section-id=\"owwarz\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-end=\"2237\" data-start=\"1815\"\u003eA more concentrated and atmospheric version of the Smoky Sticks profile, Dark Smoky Sticks focus on depth, aroma, and mineral intensity. The blend of specialised clays enhances the incense-like character, while maintaining a structured bite that releases flavour in steady, layered waves. The experience feels darker and more immersive, with a stronger emphasis on roasted and mineral notes compared to lighter variations.\u003c\/p\u003e\n\u003chr data-end=\"2242\" data-start=\"2239\"\u003e\n\u003ch3 data-end=\"2262\" data-start=\"2244\" data-section-id=\"gblw7q\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-end=\"2507\" data-start=\"2263\"\u003e\n\u003cli data-end=\"2314\" data-start=\"2263\" data-section-id=\"od7yvs\"\u003eIntensified smoky, incense-forward clay profile\u003c\/li\u003e\n\u003cli data-end=\"2369\" data-start=\"2315\" data-section-id=\"gllgby\"\u003eDarker grey appearance from specialised clay blend\u003c\/li\u003e\n\u003cli data-end=\"2406\" data-start=\"2370\" data-section-id=\"1scirh\"\u003eFine, non-sticky powdery crumble\u003c\/li\u003e\n\u003cli data-end=\"2455\" data-start=\"2407\" data-section-id=\"160iqaz\"\u003eStrong mineral and basement-earth undertones\u003c\/li\u003e\n\u003cli data-end=\"2507\" data-start=\"2456\" data-section-id=\"1bmp0wc\"\u003eA deeper evolution of the original Smoky Sticks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2512\" data-start=\"2509\"\u003e\n\u003ch3 data-end=\"2535\" data-start=\"2514\" data-section-id=\"1b7yezz\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-end=\"3405\" data-start=\"2536\"\u003e\n\u003cli data-end=\"2577\" data-start=\"2536\" data-section-id=\"9ni9aw\"\u003e\n\u003cstrong data-end=\"2547\" data-start=\"2538\"\u003eSize:\u003c\/strong\u003e approximately 4–6 cm sticks\u003c\/li\u003e\n\u003cli data-end=\"2599\" data-start=\"2578\" data-section-id=\"rk5ywx\"\u003e\n\u003cstrong data-end=\"2591\" data-start=\"2580\"\u003eWeight:\u003c\/strong\u003e 150 g\u003c\/li\u003e\n\u003cli data-end=\"2644\" data-start=\"2600\" data-section-id=\"dqbsx8\"\u003e\n\u003cstrong data-end=\"2612\" data-start=\"2602\"\u003eShape:\u003c\/strong\u003e thin sticks (square or round)\u003c\/li\u003e\n\u003cli data-end=\"2692\" data-start=\"2645\" data-section-id=\"1kzbf7p\"\u003e\n\u003cstrong data-end=\"2658\" data-start=\"2647\"\u003eColour:\u003c\/strong\u003e dark grey with smoky undertones\u003c\/li\u003e\n\u003cli data-end=\"2765\" data-start=\"2693\" data-section-id=\"zs4gch\"\u003e\n\u003cstrong data-end=\"2707\" data-start=\"2695\"\u003eTexture:\u003c\/strong\u003e firm, crisp, with soft powdery crumbs that do not stick\u003c\/li\u003e\n\u003cli data-end=\"2806\" data-start=\"2766\" data-section-id=\"1et7e1u\"\u003e\n\u003cstrong data-end=\"2786\" data-start=\"2768\"\u003eCrunch factor:\u003c\/strong\u003e 3 – medium crunch\u003c\/li\u003e\n\u003cli data-end=\"2905\" data-start=\"2807\" data-section-id=\"130ey82\"\u003e\n\u003cstrong data-end=\"2827\" data-start=\"2809\"\u003eTaste profile:\u003c\/strong\u003e dark smoky incense, earthy basement notes, mineral cement, subtle petrichor\u003c\/li\u003e\n\u003cli data-end=\"3007\" data-start=\"2906\" data-section-id=\"1uuwibz\"\u003e\n\u003cstrong data-end=\"2924\" data-start=\"2908\"\u003eIngredients:\u003c\/strong\u003e Coconut Smokey, Smoked Nakumatt, Matapulgite, Red Nakumatt, Non-Roasted Nakumatt\u003c\/li\u003e\n\u003cli data-end=\"3040\" data-start=\"3008\" data-section-id=\"1wvtgks\"\u003e\n\u003cstrong data-end=\"3032\" data-start=\"3010\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"3066\" data-start=\"3041\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"3054\" data-start=\"3043\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"3405\" data-start=\"3067\" data-section-id=\"16czip\"\u003e\n\u003cstrong data-end=\"3098\" data-start=\"3069\"\u003eTraditional clay origins:\u003c\/strong\u003e Dark Smoky Sticks build on Indian roasted clay traditions, incorporating specialised clays such as Matapulgite and Coconut Smokey to intensify incense-like smokiness while preserving the mineral depth of Nakumatt-based blends, offering a darker, more aromatic evolution of classic smoky geophagy profiles\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53108730233159,"sku":"04050901212","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"150g","offer_id":53108730200391,"sku":"04050901211","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53721247318343,"sku":"04050901213","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_adf70439-efc3-4d90-9d1e-710e5afefee5.png?v=1758991975"},{"product_id":"grey-hears-65g-edible-clay-treats-for-pica","title":"Grey Hearts (2x Cookies) - Edible clay treats for Pica","description":"\u003cp data-start=\"107\" data-end=\"511\"\u003eGrey Hearts are a delicate clay treat, crafted from a thoughtful blend of Non-Roasted Nakumatt and finely ground Black Slate powder. These heart-shaped cookies carry a softer crunch that leans dusty and crumbly, offering a gentler bite compared to more compact clay cookies. The combination of slate smoothness and Nakumatt crispness creates a layered texture that is both satisfying and easy to enjoy.\u003c\/p\u003e\n\u003cp data-start=\"513\" data-end=\"884\"\u003eWith their light grey tone and signature heart shape, Grey Hearts are as pleasing to the eye as they are to the palate. The flavour is fresh and clean, with strong petrichor notes, wet cement-like undertones, and that distinct earthy basement depth beloved by Nakumatt fans. The crumbs fall softly with each bite, making these cookies a subtle yet memorable indulgence.\u003c\/p\u003e\n\u003cp data-start=\"886\" data-end=\"920\"\u003e\u003cstrong data-start=\"886\" data-end=\"895\"\u003eSize:\u003c\/strong\u003e\u003cbr data-start=\"895\" data-end=\"898\"\u003eApproximately 5–6 cm\u003c\/p\u003e\n\u003cp data-start=\"922\" data-end=\"966\"\u003e\u003cstrong data-start=\"922\" data-end=\"933\"\u003eWeight:\u003c\/strong\u003e\u003cbr data-start=\"933\" data-end=\"936\"\u003e65–75 g (2 cookies per pack)\u003c\/p\u003e\n\u003cp data-start=\"968\" data-end=\"1002\"\u003e\u003cstrong data-start=\"968\" data-end=\"978\"\u003eShape:\u003c\/strong\u003e\u003cbr data-start=\"978\" data-end=\"981\"\u003eHeart-shaped cookie\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1030\"\u003e\u003cstrong data-start=\"1004\" data-end=\"1015\"\u003eColour:\u003c\/strong\u003e\u003cbr data-start=\"1015\" data-end=\"1018\"\u003eLight grey\u003c\/p\u003e\n\u003cp data-start=\"1032\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1044\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1044\" data-end=\"1047\"\u003eCrumbly and dusty with a softer, smoother finish; gentle crisp edges with loose crumbs\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1179\"\u003e\u003cstrong data-start=\"1137\" data-end=\"1155\"\u003eCrunch Factor:\u003c\/strong\u003e\u003cbr data-start=\"1155\" data-end=\"1158\"\u003e2 – Softer crunches\u003c\/p\u003e\n\u003cp data-start=\"1181\" data-end=\"1348\"\u003e\u003cstrong data-start=\"1181\" data-end=\"1199\"\u003eTaste Profile:\u003c\/strong\u003e\u003cbr data-start=\"1199\" data-end=\"1202\"\u003eWet cement, earthy basement tones, strong petrichor, fresh clean Nakumatt notes; smoothness from slate with crispy accents from non-roasted clay\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1419\"\u003e\u003cstrong data-start=\"1350\" data-end=\"1366\"\u003eIngredients:\u003c\/strong\u003e\u003cbr data-start=\"1366\" data-end=\"1369\"\u003eNon-Roasted Nakumatt, Black Slate powder with crumbs\u003c\/p\u003e\n\u003cp data-start=\"1421\" data-end=\"1453\"\u003e\u003cstrong data-start=\"1421\" data-end=\"1443\"\u003eCountry of Origin:\u003c\/strong\u003e\u003cbr data-start=\"1443\" data-end=\"1446\"\u003eIndia\u003c\/p\u003e\n\u003cp data-start=\"1455\" data-end=\"1480\"\u003e\u003cstrong data-start=\"1455\" data-end=\"1466\"\u003eVendor:\u003c\/strong\u003e\u003cbr data-start=\"1466\" data-end=\"1469\"\u003eRose Clay\u003c\/p\u003e\n\u003cp data-start=\"1482\" data-end=\"1912\"\u003e\u003cstrong data-start=\"1482\" data-end=\"1511\"\u003eTraditional Clay Origins:\u003c\/strong\u003e\u003cbr data-start=\"1511\" data-end=\"1514\"\u003eGrey Hearts bring together the gentle freshness of non-roasted Nakumatt with the mineral-rich smoothness of Black Slate. This combination reflects the diversity of Indian clay traditions, highlighting the contrast between crumbly Nakumatt textures and the refined depth of slate powders. The result is a softer, more subtle clay cookie that still captures the grounding essence of geophagy clays.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52426643177799,"sku":"0405090139","price":4.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_6cbe4d27-6ea4-4023-a4f2-5e854410deaf.png?v=1759069730"},{"product_id":"terraluna-coins-100g-exclusive-edible-clay-treat-for-pica","title":"Terra-Luna - Exclusive to ECUK - Mineral-rich Petrichor clay treat","description":"\u003cp data-start=\"144\" data-end=\"623\"\u003eTerra-Luna Treats are a celestial little treat for those who love the earthy depth of terracotta and the crisp mineral bite of cement tones. Each coin is carefully shaped and blended from Elephant, SilverRose, Bluebellgrape, Plain Nakumatt and Marina clays, combined with baked Indian terracotta clay pot crumbs. The result? Bite-sized discs that look as though they’ve been plucked straight from the moon’s surface — cratered, pale, and full of character.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"1028\"\u003eThese coins strike a beautiful balance: medium crunchy with little bursts of crispness, entirely grit-free, and never sticky. The flavour profile dances between rich cementy undertones and the warm, iron-mineral richness of Indian terracotta. Fresh, earthy aromas rise with every bite, making TerraLuna Coins a brand new favourite and a truly exclusive custom blend, crafted just for Earthy Crunch UK.\u003c\/p\u003e\n\u003cul data-start=\"1030\" data-end=\"1730\"\u003e\n\u003cli data-start=\"1030\" data-end=\"1073\"\u003e\n\u003cp data-start=\"1032\" data-end=\"1073\"\u003e\u003cstrong data-start=\"1032\" data-end=\"1041\"\u003eSize:\u003c\/strong\u003e VAries - Coin-shaped, bite-sized discs, squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1074\" data-end=\"1107\"\u003e\n\u003cp data-start=\"1076\" data-end=\"1107\"\u003e\u003cstrong data-start=\"1076\" data-end=\"1087\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1108\" data-end=\"1151\"\u003e\n\u003cp data-start=\"1110\" data-end=\"1151\"\u003e\u003cstrong data-start=\"1110\" data-end=\"1120\"\u003eShape:\u003c\/strong\u003e Round, coin-like pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1152\" data-end=\"1212\"\u003e\n\u003cp data-start=\"1154\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1154\" data-end=\"1165\"\u003eColour:\u003c\/strong\u003e Pale moon-grey with earthy terracotta flecks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1213\" data-end=\"1265\"\u003e\n\u003cp data-start=\"1215\" data-end=\"1265\"\u003e\u003cstrong data-start=\"1215\" data-end=\"1227\"\u003eTexture:\u003c\/strong\u003e Medium crunchy, with crispy pockets of terracotta clay pot pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1266\" data-end=\"1320\"\u003e\n\u003cp data-start=\"1268\" data-end=\"1320\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1286\"\u003eCrunch Factor:\u003c\/strong\u003e Medium to crisp bursts, no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1321\" data-end=\"1404\"\u003e\n\u003cp data-start=\"1323\" data-end=\"1404\"\u003e\u003cstrong data-start=\"1323\" data-end=\"1341\"\u003eTaste Profile:\u003c\/strong\u003e Cementy, strong petrichor, mineral-rich, iron-earthy, fresh, terracotta warmth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1405\" data-end=\"1520\"\u003e\n\u003cp data-start=\"1407\" data-end=\"1520\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1423\"\u003eIngredients:\u003c\/strong\u003e Elephant, SilverRose, Bluebellgrape, Plain Nakumatt, Marina, Indian terracotta clay pot crumbs (as depicted you can see the orange flecks)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1521\" data-end=\"1553\"\u003e\n\u003cp data-start=\"1523\" data-end=\"1553\"\u003e\u003cstrong data-start=\"1523\" data-end=\"1545\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1554\" data-end=\"1579\"\u003e\n\u003cp data-start=\"1556\" data-end=\"1579\"\u003e\u003cstrong data-start=\"1556\" data-end=\"1567\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1580\" data-end=\"1730\"\u003e\n\u003cp data-start=\"1582\" data-end=\"1730\"\u003e\u003cstrong data-start=\"1582\" data-end=\"1611\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in the Indian tradition of terracotta pots, combining baked earth with the mineral strength of natural clays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52429982138695,"sku":"0405090120","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_e41dfa8f-e424-4c01-a1ad-069aaafd4f63.png?v=1759072860"},{"product_id":"smoky-overload","title":"Smoky Overload - Smoky Indian Clay treats","description":"\u003ch3 data-section-id=\"3iyklq\" data-start=\"38\" data-end=\"60\"\u003eProduct overview\u003c\/h3\u003e\n\u003cp data-start=\"61\" data-end=\"375\"\u003eSmoky Overload is a decadent two-layered clay creation crafted for enthusiasts who crave deep smoky character and classic earthy clay flavours. Each square combines a lighter smoky layer with a richer dark smoky base, creating a complex flavour journey that balances gentle smokiness with deeper mineral intensity.\u003c\/p\u003e\n\u003cp data-start=\"377\" data-end=\"710\"\u003eThe lighter layer blends Half Roasted Nakumatt, Fully Roasted Nakumatt, Smoked Nakumatt, and Red Nakumatt, delivering subtle smoky notes with a clean grey clay profile. Beneath it sits the darker layer, made from Matapulgite, Smoked Nakumatt, Coconut Smokey, and Red Nakumatt, adding depth, richness, and a stronger earthy character.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"999\"\u003eThe result is a layered clay experience where each bite reveals both light smoky tones and darker mineral notes. With its smooth finish and crumbly structure, Smoky Overload offers a rich, satisfying indulgence for seasoned clay enthusiasts who appreciate roasted and smoked clay blends.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1sr519a\" data-start=\"1001\" data-end=\"1023\"\u003eTexture \u0026amp; crunch\u003c\/h3\u003e\n\u003cp data-start=\"1024\" data-end=\"1330\"\u003eSmoky Overload has a soft yet firm structure created from compressed clay dust. The bite produces a dull, crumbly crunch that breaks down into very fine crumbs. The texture remains smooth, dry, and non-sticky throughout, with no grit and a light, dusty crumble that enhances the overall sensory experience.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1oxcg93\" data-start=\"1332\" data-end=\"1351\"\u003eTaste \u0026amp; aroma\u003c\/h3\u003e\n\u003cp data-start=\"1352\" data-end=\"1705\"\u003eThe flavour is strongly mineral and cement-like, typical of grey Nakumatt clay. Dry, earthy notes dominate the palate, complemented by subtle smokiness from the roasted and smoked clay blend. Hints of basement-like mineral depth and gentle earthy undertones round out the experience, creating a layered smoky profile that lingers softly after each bite.\u003c\/p\u003e\n\u003ch3 data-section-id=\"owwarz\" data-start=\"1707\" data-end=\"1728\"\u003eClay experience\u003c\/h3\u003e\n\u003cp data-start=\"1729\" data-end=\"2026\"\u003eEach brownie-style square delivers a balanced contrast between the lighter smoky layer and the darker, more intense base. The crumbly texture and layered clay composition create a slow, evolving flavour experience that rewards those who enjoy traditional roasted clay blends with smoky complexity.\u003c\/p\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"2028\" data-end=\"2044\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"2045\" data-end=\"2327\"\u003e\n\u003cli data-section-id=\"1g86pev\" data-start=\"2045\" data-end=\"2101\"\u003e\n\u003cp data-start=\"2047\" data-end=\"2101\"\u003eTwo-layer clay blend with contrasting smoky profiles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p04mla\" data-start=\"2102\" data-end=\"2161\"\u003e\n\u003cp data-start=\"2104\" data-end=\"2161\"\u003eCrafted from multiple roasted and smoked Nakumatt clays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"u2j839\" data-start=\"2162\" data-end=\"2208\"\u003e\n\u003cp data-start=\"2164\" data-end=\"2208\"\u003eSmooth, crumbly texture with gentle crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"67mmn1\" data-start=\"2209\" data-end=\"2259\"\u003e\n\u003cp data-start=\"2211\" data-end=\"2259\"\u003eCement-like grey clay flavour with smoky depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"12ciiqy\" data-start=\"2260\" data-end=\"2327\"\u003e\n\u003cp data-start=\"2262\" data-end=\"2327\"\u003eIdeal for experienced clay enthusiasts seeking layered flavours\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"bs82nj\" data-start=\"2329\" data-end=\"2348\"\u003eProduct details\u003c\/h3\u003e\n\u003cul data-start=\"2349\" data-end=\"3263\"\u003e\n\u003cli data-section-id=\"qgjgsu\" data-start=\"2349\" data-end=\"2392\"\u003e\n\u003cp data-start=\"2351\" data-end=\"2392\"\u003e\u003cstrong data-start=\"2351\" data-end=\"2360\"\u003eSize:\u003c\/strong\u003e Approximately 4 cm per square\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"bt613z\" data-start=\"2393\" data-end=\"2429\"\u003e\n\u003cp data-start=\"2395\" data-end=\"2429\"\u003e\u003cstrong data-start=\"2395\" data-end=\"2405\"\u003eShape:\u003c\/strong\u003e Brownie-style squares\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"d8nuod\" data-start=\"2430\" data-end=\"2456\"\u003e\n\u003cp data-start=\"2432\" data-end=\"2456\"\u003e\u003cstrong data-start=\"2432\" data-end=\"2443\"\u003eColour:\u003c\/strong\u003e Light grey\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1elakid\" data-start=\"2457\" data-end=\"2563\"\u003e\n\u003cp data-start=\"2459\" data-end=\"2563\"\u003e\u003cstrong data-start=\"2459\" data-end=\"2471\"\u003eTexture:\u003c\/strong\u003e Soft compressed clay dust with dull crumbly crunch; very fine, non-sticky crumbs; no grit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9gyx0s\" data-start=\"2564\" data-end=\"2631\"\u003e\n\u003cp data-start=\"2566\" data-end=\"2631\"\u003e\u003cstrong data-start=\"2566\" data-end=\"2584\"\u003eCrunch factor:\u003c\/strong\u003e 3 – gentle, medium crunch with smooth finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"osf4sw\" data-start=\"2632\" data-end=\"2727\"\u003e\n\u003cp data-start=\"2634\" data-end=\"2727\"\u003e\u003cstrong data-start=\"2634\" data-end=\"2652\"\u003eTaste profile:\u003c\/strong\u003e Cement-like, dry and crumbly with smoky, mineral and basement undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1r190mv\" data-start=\"2728\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2730\" data-end=\"2748\"\u003e\u003cstrong data-start=\"2730\" data-end=\"2746\"\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2751\" data-end=\"2935\"\u003e\n\u003cli data-section-id=\"1qzxue7\" data-start=\"2751\" data-end=\"2848\"\u003e\n\u003cp data-start=\"2753\" data-end=\"2848\"\u003e\u003cstrong data-start=\"2753\" data-end=\"2769\"\u003eSmoky layer:\u003c\/strong\u003e Half Roasted Nakumatt, Fully Roasted Nakumatt, Smoked Nakumatt, Red Nakumatt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"r96ewc\" data-start=\"2851\" data-end=\"2935\"\u003e\n\u003cp data-start=\"2853\" data-end=\"2935\"\u003e\u003cstrong data-start=\"2853\" data-end=\"2874\"\u003eDark smoky layer:\u003c\/strong\u003e Matapulgite, Smoked Nakumatt, Coconut Smokey, Red Nakumatt\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wvtgks\" data-start=\"2936\" data-end=\"2968\"\u003e\n\u003cp data-start=\"2938\" data-end=\"2968\"\u003e\u003cstrong data-start=\"2938\" data-end=\"2960\"\u003eCountry of origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jhjswb\" data-start=\"2969\" data-end=\"3022\"\u003e\n\u003cp data-start=\"2971\" data-end=\"3022\"\u003e\u003cstrong data-start=\"2971\" data-end=\"2982\"\u003eVendor:\u003c\/strong\u003e \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eRose Clay\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"doqaii\" data-start=\"3023\" data-end=\"3263\"\u003e\n\u003cp data-start=\"3025\" data-end=\"3263\"\u003e\u003cstrong data-start=\"3025\" data-end=\"3054\"\u003eTraditional clay origins:\u003c\/strong\u003e Inspired by traditional Indian roasted and smoked clay preparation methods, where different Nakumatt clays are blended and layered to create depth of flavour and varied textures prized in geophagy traditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"4062\" data-end=\"4065\"\u003e\n\u003cp data-start=\"4067\" data-end=\"4428\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem\u003e\u003cstrong data-start=\"4067\" data-end=\"4082\"\u003eDisclaimer:\u003c\/strong\u003e Earthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"1 Piece (95g)","offer_id":53298518556999,"sku":"0405090170","price":5.69,"currency_code":"GBP","in_stock":true},{"title":"2 Pieces (200g)","offer_id":53298518589767,"sku":"04050901702","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_df7c0364-b23b-49de-b230-46f12e001e74.png?v=1759077432"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/collections\/Clay_treats_in_jar.png?v=1749775238","url":"https:\/\/earthycrunch.co.uk\/collections\/treats.oembed","provider":"Earthy Crunch UK","version":"1.0","type":"link"}