{"product_id":"all-blacks-natural-edible-clay-treats-pops","title":"\"All-Blacks\" Treats - Edible Indian smoky clay treats and pops - Exclusive to ECUK","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e“Deep black, lightly smoked and packed with roasted earth, cement and charred mineral depth.”\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll-Blacks Treats bring together a seriously dark collection of India's smoky and roasted clays in one bold, earthy blend. Exclusive to Earthy Crunch UK, each batch is handmade from a curated mix of Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted Nakumatt, Full Roasted Nakumatt, Black Star and Coconut Smoke.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe result is a deep black clay experience with a mild but unmistakable smoky character. The flavour starts with classic cementy earthiness before developing into roasted clay, charred minerals, dry earth and subtle smoky notes. Each variety brings its own character to the mix, so individual pieces can vary slightly depending on the blend.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture is dense and firm at first bite, breaking down easily into soft, earthy fragments. Despite the darker roasted profile, the finish remains smooth and non-gritty, making All-Blacks a surprisingly approachable option for anyone who enjoys deeper clay flavours without an aggressively hard crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable as bite-sized treats and Pops, All-Blacks are made for experienced clay enthusiasts, smoky-clay lovers and anyone who likes their sensory experiences on the darker side. Basically, the goth of the clay treat range.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense and firm at first bite, breaking into a soft, smooth and earthy crumble with no grit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mild smoky and roasted earth with charred mineral notes, classic cementy clay and dry earthy undertones\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay lovers, experienced clay enthusiasts, ASMR and fans of roasted earthy flavours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A bold blend of roasted and smoky Indian clays combining a firm medium crunch with a soft, earthy crumble and layered charred flavours\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dense crack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smoother, denser and more cohesive clay texture when dampened, with the roasted earth character becoming more pronounced\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Roasted earth, light smoke, charred clay, dusty minerals, cement and dry soil\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Selectable options – 1 pop is up to 50g, full-sized portions are usually around 100g of clay product\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Usually heart-shaped bite-sized treats; shapes may vary between batches. Also available as Pops coated in crunchy black and smoky clay crumbs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bite-sized treats are 1–3cm while the Pops are up to 6cm long\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep black with natural charcoal, smoky and darker mineral variation throughout the blend\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian smoky clay blend including Magmitti, Dryfruit, Black Hall, Smoked Nakumatt, Matapulgite, Half Roasted Nakumatt, Full Roasted Nakumatt, Black Star and Coconut Smoke (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, Exclusively made for ECUK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Inspired by India's long history of working with natural earth materials, including the roasting and blending of clays to create distinctive colours, textures and flavours. All-Blacks brings together multiple smoky and roasted Indian clay varieties to showcase the darker, mineral-rich character associated with traditional clay practices and geophagia communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eA note about breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll-Blacks Treats and Pops are naturally fragile. They can crack, crumble or arrive broken during transit, particularly the larger Pop format. This is completely normal for this type of clay product and doesn't mean you've received a dud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe roasted and mixed nature of the blend also means individual pieces can vary slightly in density, colour and smokiness. A few loose crumbs are therefore perfectly normal and still part of the All-Blacks experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Pops Sample (10-25g)","offer_id":54844955361607,"sku":"04050900360","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"Broken Pops\/Crumbs (100g)","offer_id":54824878965063,"sku":"04050900361","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Whole Pops (x2)","offer_id":54264774295879,"sku":"04050900362","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Bite-size Treats (100g)","offer_id":54264774263111,"sku":"04050900363","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_a1a6d6af-95e6-48f7-835e-e803b61b2415.png?v=1759234291","url":"https:\/\/earthycrunch.co.uk\/products\/all-blacks-natural-edible-clay-treats-pops","provider":"Earthy Crunch UK","version":"1.0","type":"link"}