{"product_id":"all-purply-pinks-natural-edible-clay-treats-pops","title":"\"All-Purply Pinks\" - Exclusive to ECUK - Edible clay treats and pops","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e“Pretty in pink, but don't let the colour fool you: cementy earth, damp basement, petrichor and a seriously satisfying crumble.”\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll-Purply Pinks Treats bring together a colourful spectrum of India's pink, purple and rosy-toned clays in one gloriously earthy collection. Exclusive to Earthy Crunch UK, each batch is handmade from an evolving blend of Rose, Xmass and Strawberry clays, with plenty of assorted clay crumbs mixed through for added texture and natural variation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe result is a compact little collection that looks considerably sweeter than it tastes. Beneath those soft pink and purply tones is the familiar mineral-heavy character of Indian clay, with classic cementy earthiness, damp basement notes, fresh rain-on-soil petrichor and that distinctive vibuthi-like quality that grey-clay fans will recognise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture is soft, dry and crumbly, breaking down into a smooth, powdery chew without grit or stickiness. The medium crunch gives each piece a satisfying initial bite before melting down into a softer, denser clay texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCurrent batches are made in neat cylindrical shapes, although shapes can naturally vary depending on availability and the individual batch. Available as bite-sized treats and Pops, All-Purply Pinks are ideal for anyone who likes their clay experience somewhere between pretty and properly earthy. Because, apparently, pink clay doesn't have to behave itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft, dry and sunbaked with a smooth, powdery crumble and no grit or stickiness\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mineral-rich cementy earth with damp basement, fresh petrichor, dusty minerals and subtle vibuthi-like notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pink and purple clay lovers, experienced clay enthusiasts, ASMR, sampling and slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A colourful blend of Indian clays combining soft powdery melts, medium crunches and atmospheric earthy flavours with subtle batch-to-batch variations\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smoother, denser and more cohesive clay texture when dampened\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Damp basement, fresh rainwater, petrichor, dusty minerals and dry earthy clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Selectable options – 1 pop is up to 50g, full-sized portions are usually around 100g of clay product\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Usually heart-shaped bite-sized treats; shapes may vary between batches. Also available as Pops coated in crunchy purply-pink clay crumbs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bite-sized treats are 1–3cm while the Pops are up to 6cm long\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light grey with natural pink, rose and purply tones, with variation throughout the blend\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Rose, Xmass and Strawberry Clays with assorted natural clay crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, Exclusively made for ECUK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Indian clays have long been associated with traditional mitti practices and geophagia communities, with different regional varieties valued for their distinctive mineral character, earthy aromas and textures. All-Purply Pinks brings several pink, purple and rosy-toned varieties together to highlight the natural diversity of Indian clay in one mixed sensory experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eA note about breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll-Purply Pinks Treats and Pops are naturally fragile. They can crack, crumble or arrive broken during transit, particularly the larger Pop format. This is completely normal for this type of clay product and doesn't mean you've received a dud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe mixed clay crumbs also mean that every batch can have slightly different levels of colour, texture and crumbly goodness. Basically, they're handmade clay treats, not factory-produced Lego.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Pops Sample (10-25g)","offer_id":54844252782919,"sku":"04050901010","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"Broken Pops\/Crumbs (100g)","offer_id":54824886403399,"sku":"04050901011","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Whole Pops (x2)","offer_id":54824886370631,"sku":"04050901012","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Bite-Size Treats (100g)","offer_id":54824886337863,"sku":"04050901013","price":6.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/earthycrunch.co.uk\/products\/all-purply-pinks-natural-edible-clay-treats-pops","provider":"Earthy Crunch UK","version":"1.0","type":"link"}