{"product_id":"blue-clay-lazurit-edible-ukrainian-clay-for-pica-geophagia","title":"Blue Clay Lazurit","description":"\u003cblockquote\u003e\u003cp\u003e\u003cem\u003e“A striking blue-grey clay with a clean crunch, a creamy melt and a distinctive note of fresh asphalt after rain.”\u003c\/em\u003e\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003cp\u003eBlue Clay Lazurit is a mineral-rich clay sourced from ecologically clean regions of Ukraine, hand-cleaned using gentle, non-invasive techniques to preserve its natural structure. This medium-hard, monolithic clay offers a deeply satisfying, clean and controlled crunch that transitions into a rich, creamy melt without leaving grit or residue behind — and without sticking to the teeth. Its flavour profile is genuinely distinctive within this range: deep mineral soil layered with subtle notes of fresh asphalt after rain, a slightly smoky, petrichor-rich character that lingers just enough to intrigue.\u003c\/p\u003e\n\u003ch3\u003eThe Crunch Profile\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Medium-hard, dense, monolithic structure; a clean, controlled crunch breaking down into a dense, fatty consistency that melts away without grit or residue\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavour:\u003c\/strong\u003e Earthy, mineral-rich, with a distinctive fresh-asphalt-after-rain note and a petrichor-rich edge\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Soft blue-grey\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e Sample (10-20g), 50g or 100g — currently all sold out\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShape:\u003c\/strong\u003e Natural clods \/ irregular chunks\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Soft blue-grey\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry \u0026amp; region:\u003c\/strong\u003e 🇺🇦 Ukraine, Eastern Europe\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Blue Clay Lazurit\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVendor \/ source:\u003c\/strong\u003e UA Chalks\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Ukrainian mineral clay, known for its purity and smooth, clean texture; hand-cleaned from ecologically clean deposits rather than processed or refined.\u003c\/p\u003e\n\u003ch4\u003eWho is it for?\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Those who enjoy a balanced journey from structured crunch to creamy melt, and a bold-but-clean flavour profile for longer sessions\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch level:\u003c\/strong\u003e 3 – Medium\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensory style:\u003c\/strong\u003e Non-sticky, comfortable, clean crunch to creamy melt\u003c\/p\u003e\n\u003ch4\u003eCustomer Quotes\u003c\/h4\u003e\n\u003cp\u003ePending\u003c\/p\u003e\n\u003ch3\u003eSafety \u0026amp; Disclaimer\u003c\/h3\u003e\n\u003cp\u003eEarthy Crunch UK products are natural clay and chalk materials sold for \u003cstrong\u003esensory, hobbyist and ASMR use only\u003c\/strong\u003e. They are not food products and are not food-grade certified or promoted for consumption.\u003c\/p\u003e\n\u003cp\u003eClay and chalk can vary naturally in composition and may contain naturally occurring minerals or other materials. Earthy Crunch UK makes no claims regarding health benefits or suitability for ingestion.\u003c\/p\u003e\n\u003cp\u003eAll personal use is at your own risk. Earthy Crunch UK accepts no liability for adverse effects arising from handling or ingestion.\u003c\/p\u003e\n\u003cp\u003eProducts are repackaged in the UK in a clean home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53658720862535,"sku":"03032000911","price":1.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":54550934585671,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53586572476743,"sku":"03032000911","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_31069682-9b93-4731-883a-d84cf491679b.png?v=1774127478","url":"https:\/\/earthycrunch.co.uk\/products\/blue-clay-lazurit-edible-ukrainian-clay-for-pica-geophagia","provider":"Earthy Crunch UK","version":"1.0","type":"link"}