{"product_id":"brick-dirt-indian-edible-clay","title":"Brick Dirt - Brick-like Indian natural edible crunchy clay\/dirt chunks","description":"\u003cblockquote\u003e\u003cp\u003e\u003cem\u003e\"Brick-like Indian clay chunks with a deep, muddy crunch.\"\u003c\/em\u003e\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003cp\u003eBrick Dirt is a clay from India with a brick-like crunch texture, natural brown in colour, carrying a deep, muddy flavour. It's one of the hardest treats in the Earthy Crunch UK range — a raw, unshaped clay chunk rather than a formed treat.\u003c\/p\u003e\n\u003ch3\u003eThe Crunch Profile\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Firm, brick-like crunch\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavour:\u003c\/strong\u003e Muddy, earthy\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 5 – Very hard\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Brown\/natural\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e Up to 100g\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShape:\u003c\/strong\u003e Brick-like chunks\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Brown\/natural\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry \u0026amp; region:\u003c\/strong\u003e 🇮🇳 India, South Asia\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Natural Indian clay\/dirt\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVendor \/ source:\u003c\/strong\u003e Dr Lavi\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Brick-like clays such as this are traditionally sourced from mineral-rich Indian earth, valued for their dense, hard texture and deep muddy flavour.\u003c\/p\u003e\n\u003ch4\u003eWho is it for?\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Experienced crunchers who want the hardest, most brick-like texture in the range\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch level:\u003c\/strong\u003e 5 – Very hard\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensory style:\u003c\/strong\u003e Dense, muddy, raw\u003c\/p\u003e\n\u003ch4\u003eCustomer Quotes\u003c\/h4\u003e\n\u003cp\u003ePending\u003c\/p\u003e\n\u003ch4\u003eGood to Know\u003c\/h4\u003e\n\u003cul\u003e\u003cli\u003eWatch it crunch: \u003ca href=\"https:\/\/www.youtube.com\/watch?v=IM_6CNm1X18\"\u003eyoutube.com\/watch?v=IM_6CNm1X18\u003c\/a\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003ch3\u003eSafety \u0026amp; Disclaimer\u003c\/h3\u003e\n\u003cp\u003eEarthy Crunch UK products are natural clay and chalk materials sold for \u003cstrong\u003esensory, hobbyist and ASMR use only\u003c\/strong\u003e. They are not food products and are not food-grade certified or promoted for consumption.\u003c\/p\u003e\n\u003cp\u003eClay and chalk can vary naturally in composition and may contain naturally occurring minerals or other materials. Earthy Crunch UK makes no claims regarding health benefits or suitability for ingestion.\u003c\/p\u003e\n\u003cp\u003eAll personal use is at your own risk. Earthy Crunch UK accepts no liability for adverse effects arising from handling or ingestion.\u003c\/p\u003e\n\u003cp\u003eProducts are repackaged in the UK in a clean home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":54195392577863,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Screenshot2026-08-06at23.22.56.png?v=1786054994","url":"https:\/\/earthycrunch.co.uk\/products\/brick-dirt-indian-edible-clay","provider":"Earthy Crunch UK","version":"1.0","type":"link"}