{"product_id":"chinese-black-loess-coming-soon","title":"Chinese Black Loess","description":"\u003cp data-start=\"116\" data-end=\"138\"\u003e\u003cstrong data-start=\"116\" data-end=\"136\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"140\" data-end=\"828\"\u003eBlack Loess is a distinctive edible clay harvested from China, offering an intensely earthy and authentic topsoil experience. Known for its dramatic dark hue and robust mineral richness, this clay delivers a satisfyingly high crunch factor while maintaining a smooth, melt-in-the-mouth texture. On first bite, it presents a firm, chalky exterior that gives way to a soft, creamy interior, revealing subtle variations from batch to batch — sometimes slightly waxy or “cementy,” sometimes more oily and smooth. Its flavour is deeply rooted in the damp, petrichor-scented soil of its origin, providing a bold, raw earth taste with hints of damp mud and occasional lightly sweet undertones.\u003c\/p\u003e\n\u003cp data-start=\"830\" data-end=\"1010\"\u003e\u003cstrong data-start=\"830\" data-end=\"850\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"850\" data-end=\"853\"\u003eFirm pieces with a powdery or chalky coating; gentle-to-medium crunch that melts smoothly in the mouth, offering a balanced tactile and sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1012\" data-end=\"1229\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1029\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"1029\" data-end=\"1032\"\u003eExtremely earthy and raw topsoil flavours with petrichor notes; damp mud undertones and a slightly bitter or waxy finish in some varieties. Aroma strongly evokes wet earth or freshly turned soil.\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1445\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1250\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"1250\" data-end=\"1253\"\u003eIdeal for enthusiasts seeking a high-impact earthy crunch and authentic soil taste. The textural contrast between firm exterior and creamy interior makes each bite a layered sensory journey.\u003c\/p\u003e\n\u003cp data-start=\"1447\" data-end=\"1465\"\u003e\u003cstrong data-start=\"1447\" data-end=\"1463\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1466\" data-end=\"1690\"\u003e\n\u003cli data-section-id=\"1ed63nj\" data-start=\"1466\" data-end=\"1519\"\u003e\n\u003cp data-start=\"1468\" data-end=\"1519\"\u003eHigh crunch factor with melt-in-the-mouth texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ldgwa\" data-start=\"1520\" data-end=\"1569\"\u003e\n\u003cp data-start=\"1522\" data-end=\"1569\"\u003eDeep, raw earth and damp soil flavour profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1u9pxut\" data-start=\"1570\" data-end=\"1623\"\u003e\n\u003cp data-start=\"1572\" data-end=\"1623\"\u003eFirm, powdery-chalky coating with creamy interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1ybhlt8\" data-start=\"1624\" data-end=\"1690\"\u003e\n\u003cp data-start=\"1626\" data-end=\"1690\"\u003eAroma of wet earth and petrichor for a sensory-rich experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1692\" data-end=\"1713\"\u003e\u003cstrong data-start=\"1692\" data-end=\"1711\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1714\" data-end=\"2195\"\u003e\n\u003cli data-section-id=\"1ptelc2\" data-start=\"1714\" data-end=\"1741\"\u003e\n\u003cp data-start=\"1716\" data-end=\"1741\"\u003e\u003cstrong data-start=\"1716\" data-end=\"1725\"\u003eSize:\u003c\/strong\u003e Medium chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1742\" data-end=\"1762\"\u003e\n\u003cp data-start=\"1744\" data-end=\"1762\"\u003e\u003cstrong data-start=\"1744\" data-end=\"1755\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"s9lhd4\" data-start=\"1763\" data-end=\"1803\"\u003e\n\u003cp data-start=\"1765\" data-end=\"1803\"\u003e\u003cstrong data-start=\"1765\" data-end=\"1775\"\u003eShape:\u003c\/strong\u003e Irregular, natural pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hunq3g\" data-start=\"1804\" data-end=\"1839\"\u003e\n\u003cp data-start=\"1806\" data-end=\"1839\"\u003e\u003cstrong data-start=\"1806\" data-end=\"1817\"\u003eColour:\u003c\/strong\u003e Dark brown to black\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1b54kl9\" data-start=\"1840\" data-end=\"1903\"\u003e\n\u003cp data-start=\"1842\" data-end=\"1903\"\u003e\u003cstrong data-start=\"1842\" data-end=\"1854\"\u003eTexture:\u003c\/strong\u003e Firm, powdery-chalky exterior, creamy interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1rj1wpc\" data-start=\"1904\" data-end=\"1931\"\u003e\n\u003cp data-start=\"1906\" data-end=\"1931\"\u003e\u003cstrong data-start=\"1906\" data-end=\"1924\"\u003eCrunch Factor:\u003c\/strong\u003e High\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"4r3zxp\" data-start=\"1932\" data-end=\"2030\"\u003e\n\u003cp data-start=\"1934\" data-end=\"2030\"\u003e\u003cstrong data-start=\"1934\" data-end=\"1952\"\u003eTaste Profile:\u003c\/strong\u003e Raw topsoil, petrichor, damp mud, slightly sweet, sometimes waxy or cementy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1d6ctzt\" data-start=\"2031\" data-end=\"2081\"\u003e\n\u003cp data-start=\"2033\" data-end=\"2081\"\u003e\u003cstrong data-start=\"2033\" data-end=\"2049\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Black Loess Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eth12i\" data-start=\"2082\" data-end=\"2114\"\u003e\n\u003cp data-start=\"2084\" data-end=\"2114\"\u003e\u003cstrong data-start=\"2084\" data-end=\"2106\"\u003eCountry of Origin:\u003c\/strong\u003e China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7ovkq\" data-start=\"2115\" data-end=\"2139\"\u003e\n\u003cp data-start=\"2117\" data-end=\"2139\"\u003e\u003cstrong data-start=\"2117\" data-end=\"2128\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9sx988\" data-start=\"2140\" data-end=\"2195\"\u003e\n\u003cp data-start=\"2142\" data-end=\"2195\"\u003e\u003cstrong data-start=\"2142\" data-end=\"2171\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Chinese Loess Plateau\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636288327,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978634289479,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978634322247,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978634355015,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/earthycrunch.co.uk\/products\/chinese-black-loess-coming-soon","provider":"Earthy Crunch UK","version":"1.0","type":"link"}