{"product_id":"chinese-black-loess","title":"Chinese Black Loess","description":"\u003cblockquote\u003e\u003cp\u003e\u003cem\u003e“A dramatic dark loess with a high crunch factor and a raw, petrichor-rich earth flavour.”\u003c\/em\u003e\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003cp\u003eChinese Black Loess is a distinctive, dark-hued clay harvested from China, offering an intensely earthy, authentic topsoil experience with a satisfyingly high crunch factor. On first bite it presents a firm, chalky exterior that gives way to a soft, creamy interior — with genuine batch-to-batch variation, sometimes reading slightly waxy or \"cementy,\" other times more oily and smooth. The flavour is deeply rooted in damp, petrichor-scented soil, with a bold raw-earth taste, hints of damp mud and occasional lightly sweet undertones.\u003c\/p\u003e\n\u003ch3\u003eThe Crunch Profile\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Firm pieces with a powdery\/chalky coating, high crunch that melts smoothly into a creamy interior; batch variation between waxy\/cementy and oily\/smooth\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavour:\u003c\/strong\u003e Raw topsoil, petrichor, damp mud, occasional light sweetness, occasional waxy or cementy finish\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e High\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Dark brown to black\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Strongly evokes wet earth or freshly turned soil\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e Sample (10-20g) or 100g (50g currently sold out; 250g in stock)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShape:\u003c\/strong\u003e Medium, irregular natural pieces\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Dark brown to black\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry \u0026amp; region:\u003c\/strong\u003e 🇨🇳 China, East Asia\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Chinese Black Loess Clay (no preservatives, additives or colourings)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVendor \/ source:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Sourced from the Chinese Loess Plateau, where wind-deposited silt has accumulated over thousands of years and is traditionally associated with earth-based practices.\u003c\/p\u003e\n\u003ch4\u003eWho is it for?\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Enthusiasts seeking a high-impact earthy crunch and authentic soil taste\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch level:\u003c\/strong\u003e High\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensory style:\u003c\/strong\u003e Firm, powdery-chalky exterior with a creamy interior\u003c\/p\u003e\n\u003ch4\u003eCustomer Quotes\u003c\/h4\u003e\n\u003cp\u003ePending\u003c\/p\u003e\n\u003ch4\u003eGood to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNatural batch-to-batch variation should be expected — some batches read slightly waxy or \"cementy,\" others more oily and smooth.\u003c\/li\u003e\n\u003cli\u003e50g size is currently sold out; Sample, 100g and 250g are in stock.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSafety \u0026amp; Disclaimer\u003c\/h3\u003e\n\u003cp\u003eEarthy Crunch UK products are natural clay and chalk materials sold for \u003cstrong\u003esensory, hobbyist and ASMR use only\u003c\/strong\u003e. They are not food products and are not food-grade certified or promoted for consumption.\u003c\/p\u003e\n\u003cp\u003eClay and chalk can vary naturally in composition and may contain naturally occurring minerals or other materials. Earthy Crunch UK makes no claims regarding health benefits or suitability for ingestion.\u003c\/p\u003e\n\u003cp\u003eAll personal use is at your own risk. Earthy Crunch UK accepts no liability for adverse effects arising from handling or ingestion.\u003c\/p\u003e\n\u003cp\u003eProducts are repackaged in the UK in a clean home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636288327,"sku":null,"price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53978634289479,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53978634322247,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978634355015,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/earthycrunch.co.uk\/products\/chinese-black-loess","provider":"Earthy Crunch UK","version":"1.0","type":"link"}