{"product_id":"chinese-original-loess-coming-soon","title":"Chinese Original Loess - Mildy Earthy edible clay","description":"\u003cp data-start=\"114\" data-end=\"136\"\u003e\u003cstrong data-start=\"114\" data-end=\"134\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"138\" data-end=\"723\"\u003eOriginal Chinese Loess is a premium edible clay sourced directly from the fertile loess plateaus of China. This clay delivers a quintessentially earthy experience, offering the authentic taste and aroma of raw, damp topsoil with the subtle essence of petrichor. Each piece presents a soft, powdery texture with a medium crunch that gently melts into a smooth, creamy, and faintly mineral finish. Its naturally yellowish-brown hue and slightly chalky surface reflect the rich mineral content and traditional origins of this distinctive loess clay.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"931\"\u003e\u003cstrong data-start=\"725\" data-end=\"745\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-start=\"745\" data-end=\"748\"\u003ePowdery, fine-grained, and medium crunchy; melts effortlessly in the mouth with a soft, chalky finish. Minimal to no grit ensures a smooth texture journey from first bite to finish.\u003c\/p\u003e\n\u003cp data-start=\"933\" data-end=\"1070\"\u003e\u003cstrong data-start=\"933\" data-end=\"950\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-start=\"950\" data-end=\"953\"\u003eDeep, rustic, earthy flavours with strong notes of \"earth after rain\", damp topsoil, and subtle mineral undertones.\u003c\/p\u003e\n\u003cp data-start=\"1072\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1091\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-start=\"1091\" data-end=\"1094\"\u003eIdeal for those seeking a classic, authentic clay taste and texture. Delivers a balanced, natural earthy crunch that slowly dissolves, highlighting the subtle complexity of traditional Chinese loess.\u003c\/p\u003e\n\u003cp data-start=\"1297\" data-end=\"1315\"\u003e\u003cstrong data-start=\"1297\" data-end=\"1313\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1316\" data-end=\"1493\"\u003e\n\u003cli data-section-id=\"1f05twa\" data-start=\"1316\" data-end=\"1360\"\u003e\n\u003cp data-start=\"1318\" data-end=\"1360\"\u003eSoft, powdery yet medium crunchy texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1hka2q3\" data-start=\"1361\" data-end=\"1412\"\u003e\n\u003cp data-start=\"1363\" data-end=\"1412\"\u003eRustic, earthy aroma reminiscent of wet topsoil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1avia90\" data-start=\"1413\" data-end=\"1446\"\u003e\n\u003cp data-start=\"1415\" data-end=\"1446\"\u003eSmooth, creamy mineral finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1gd46tj\" data-start=\"1447\" data-end=\"1493\"\u003e\n\u003cp data-start=\"1449\" data-end=\"1493\"\u003eMinimal grit for a refined clay experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1495\" data-end=\"1516\"\u003e\u003cstrong data-start=\"1495\" data-end=\"1514\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1517\" data-end=\"1970\"\u003e\n\u003cli data-section-id=\"yoc5i5\" data-start=\"1517\" data-end=\"1549\"\u003e\n\u003cp data-start=\"1519\" data-end=\"1549\"\u003e\u003cstrong data-start=\"1519\" data-end=\"1528\"\u003eSize:\u003c\/strong\u003e Small, firm pieces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"fvs0h0\" data-start=\"1550\" data-end=\"1570\"\u003e\n\u003cp data-start=\"1552\" data-end=\"1570\"\u003e\u003cstrong data-start=\"1552\" data-end=\"1563\"\u003eWeight:\u003c\/strong\u003e 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yci6q1\" data-start=\"1571\" data-end=\"1611\"\u003e\n\u003cp data-start=\"1573\" data-end=\"1611\"\u003e\u003cstrong data-start=\"1573\" data-end=\"1583\"\u003eShape:\u003c\/strong\u003e Irregular, natural chunks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"cgiyi8\" data-start=\"1612\" data-end=\"1652\"\u003e\n\u003cp data-start=\"1614\" data-end=\"1652\"\u003e\u003cstrong data-start=\"1614\" data-end=\"1625\"\u003eColour:\u003c\/strong\u003e Yellowish-brown to beige\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1os2wag\" data-start=\"1653\" data-end=\"1708\"\u003e\n\u003cp data-start=\"1655\" data-end=\"1708\"\u003e\u003cstrong data-start=\"1655\" data-end=\"1667\"\u003eTexture:\u003c\/strong\u003e Powdery, fine-grained, slightly chalky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qbjxib\" data-start=\"1709\" data-end=\"1738\"\u003e\n\u003cp data-start=\"1711\" data-end=\"1738\"\u003e\u003cstrong data-start=\"1711\" data-end=\"1729\"\u003eCrunch Factor:\u003c\/strong\u003e Medium\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1h9o1hp\" data-start=\"1739\" data-end=\"1811\"\u003e\n\u003cp data-start=\"1741\" data-end=\"1811\"\u003e\u003cstrong data-start=\"1741\" data-end=\"1759\"\u003eTaste Profile:\u003c\/strong\u003e Raw topsoil, damp earth, petrichor, chalky finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"i7k6ny\" data-start=\"1812\" data-end=\"1856\"\u003e\n\u003cp data-start=\"1814\" data-end=\"1856\"\u003e\u003cstrong data-start=\"1814\" data-end=\"1830\"\u003eIngredients:\u003c\/strong\u003e 100% Chinese Loess Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1eth12i\" data-start=\"1857\" data-end=\"1889\"\u003e\n\u003cp data-start=\"1859\" data-end=\"1889\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1881\"\u003eCountry of Origin:\u003c\/strong\u003e China\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7ovkq\" data-start=\"1890\" data-end=\"1914\"\u003e\n\u003cp data-start=\"1892\" data-end=\"1914\"\u003e\u003cstrong data-start=\"1892\" data-end=\"1903\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"9sx988\" data-start=\"1915\" data-end=\"1970\"\u003e\n\u003cp data-start=\"1917\" data-end=\"1970\"\u003e\u003cstrong data-start=\"1917\" data-end=\"1946\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Chinese Loess Plateau\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-section-id=\"9rcx7q\" data-start=\"3459\" data-end=\"3474\"\u003eDisclaimer\u003c\/h4\u003e\n\u003cp data-start=\"3476\" data-end=\"3687\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3689\" data-end=\"3903\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3905\" data-end=\"4130\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"4132\" data-end=\"4194\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636091719,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978630095175,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978630127943,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978630160711,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/earthycrunch.co.uk\/products\/chinese-original-loess-coming-soon","provider":"Earthy Crunch UK","version":"1.0","type":"link"}