{"product_id":"chinese-original-loess","title":"Chinese Original Loess – Mildly Earthy Sandy Clay Chunks","description":"\u003cblockquote\u003e\u003cp\u003e\u003cem\u003e“Powdery, fine-grained and gently crunchy — the classic loess experience, straight from the plateau.”\u003c\/em\u003e\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003cp\u003eChinese Original Loess is sourced from the fertile loess plateaus of China and sold as small, firm, irregular chunks. It offers the archetypal loess experience in this range: a soft, powdery, fine-grained texture with a medium crunch that melts effortlessly into a smooth, creamy, faintly mineral finish. The flavour is deep and rustic, built on \"earth after rain\", damp topsoil and subtle mineral undertones, with only minimal grit throughout — a balanced, classic clay taste that several other China-origin listings in this batch are themed around (baked, red, black) as variations of.\u003c\/p\u003e\n\u003ch3\u003eThe Crunch Profile\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Powdery, fine-grained and slightly chalky, with minimal to no grit; medium crunch that melts effortlessly into a smooth, creamy finish\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavour:\u003c\/strong\u003e Raw topsoil, damp earth, petrichor, chalky finish; deep, rustic \"earth after rain\" notes with subtle mineral undertones\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e Medium\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Yellowish-brown to beige\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e Sample (10-20g), 50g, 100g or 250g (250g currently sold out)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShape:\u003c\/strong\u003e Small, firm, irregular natural chunks\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Yellowish-brown to beige\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry \u0026amp; region:\u003c\/strong\u003e 🇨🇳 China, East Asia\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Chinese Loess Clay (no preservatives, additives or colourings)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVendor \/ source:\u003c\/strong\u003e Rou Ding\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Sourced from the Chinese Loess Plateau — a fine, wind-deposited silt formed over thousands of years and long associated with traditional earth-based practices in the region.\u003c\/p\u003e\n\u003ch4\u003eWho is it for?\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Those seeking a classic, authentic loess taste and texture; a good baseline reference point against the range's baked, red and black loess variants\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch level:\u003c\/strong\u003e Medium\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensory style:\u003c\/strong\u003e Powdery, fine-grained, low-grit\u003c\/p\u003e\n\u003ch4\u003eCustomer Quotes\u003c\/h4\u003e\n\u003cp\u003ePending\u003c\/p\u003e\n\u003ch4\u003eGood to Know\u003c\/h4\u003e\n\u003cul\u003e\u003cli\u003e250g size is currently sold out; Sample, 50g and 100g are in stock.\u003c\/li\u003e\u003c\/ul\u003e\n\u003ch3\u003eSafety \u0026amp; Disclaimer\u003c\/h3\u003e\n\u003cp\u003eEarthy Crunch UK products are natural clay and chalk materials sold for \u003cstrong\u003esensory, hobbyist and ASMR use only\u003c\/strong\u003e. They are not food products and are not food-grade certified or promoted for consumption.\u003c\/p\u003e\n\u003cp\u003eClay and chalk can vary naturally in composition and may contain naturally occurring minerals or other materials. Earthy Crunch UK makes no claims regarding health benefits or suitability for ingestion.\u003c\/p\u003e\n\u003cp\u003eAll personal use is at your own risk. Earthy Crunch UK accepts no liability for adverse effects arising from handling or ingestion.\u003c\/p\u003e\n\u003cp\u003eProducts are repackaged in the UK in a clean home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636091719,"sku":null,"price":0.99,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":53978630095175,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978630127943,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978630160711,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Screenshot2026-08-06at23.27.23.png?v=1786055260","url":"https:\/\/earthycrunch.co.uk\/products\/chinese-original-loess","provider":"Earthy Crunch UK","version":"1.0","type":"link"}