{"product_id":"chinese-white-loess-coming-soon","title":"Chinese White Ural - Clean Creamy Chinese Clay","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"104\" data-end=\"122\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"124\" data-end=\"697\"\u003e\u003cstrong data-start=\"124\" data-end=\"136\"\u003eTexture:\u003c\/strong\u003e Smooth, fine-grained, low grit with quick melt\u003cbr data-start=\"183\" data-end=\"186\"\u003e\u003cstrong data-start=\"186\" data-end=\"204\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – Medium\/Soft\u003cbr data-start=\"220\" data-end=\"223\"\u003e\u003cstrong data-start=\"223\" data-end=\"233\"\u003eTaste:\u003c\/strong\u003e Neutral, lightly earthy with subtle chalky dust notes\u003cbr data-start=\"287\" data-end=\"290\"\u003e\u003cstrong data-start=\"290\" data-end=\"302\"\u003eSensory:\u003c\/strong\u003e Quick melt-to-powder finish with a clean, dry coating\u003cbr data-start=\"356\" data-end=\"359\"\u003e\u003cstrong data-start=\"359\" data-end=\"370\"\u003eOrigin:\u003c\/strong\u003e China 🇨🇳, East Asia\u003cbr data-start=\"396\" data-end=\"399\"\u003e\u003cstrong data-start=\"399\" data-end=\"408\"\u003eUses:\u003c\/strong\u003e Ideal for those seeking smooth, low-grit clay with a gentle sensory profile\u003cbr data-start=\"484\" data-end=\"487\"\u003e\u003cstrong data-start=\"487\" data-end=\"507\"\u003eClay Experience:\u003c\/strong\u003e Best suited for those who prefer mild, clean clays with a soft chew and fast melt. Beginner-friendly but still satisfying for experienced users looking for a lighter, less intense option.\u003c\/p\u003e\n\u003chr data-start=\"699\" data-end=\"702\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"704\" data-end=\"726\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"728\" data-end=\"1047\"\u003eChinese White Ural Clay is a refined, pale clay sourced from China’s loess-rich regions, known for producing fine, silty clays with soft, clean profiles. This variety stands out for its minimal grit and gentle character, offering a more subtle and approachable clay experience compared to heavier, mineral-rich types.\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1341\"\u003eThe clay delivers a light crunch followed by a quick transition into a smooth, powdery consistency. Its understated flavour and soft texture make it a versatile option, particularly for those who appreciate a cleaner, less earthy profile without the intensity of deeper loam or smoky clays.\u003c\/p\u003e\n\u003cp data-start=\"1343\" data-end=\"1532\"\u003eRooted in regions historically associated with natural clay consumption, this clay reflects the softer, more refined side of geophagic materials — simple, balanced, and easy to return to.\u003c\/p\u003e\n\u003chr data-start=\"1534\" data-end=\"1537\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1539\" data-end=\"1561\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1563\" data-end=\"1711\"\u003eSoft and fine with very little resistance on the bite. The initial crunch is light and crisp, quickly breaking down into a silky, powdery texture.\u003c\/p\u003e\n\u003cp data-start=\"1713\" data-end=\"1960\"\u003eThere is little to no grit, making the chew smooth and consistent throughout. The clay transitions rapidly from a delicate crunch into a creamy, dry melt, leaving behind a soft chalky coating that lingers lightly on the tongue without heaviness.\u003c\/p\u003e\n\u003chr data-start=\"1962\" data-end=\"1965\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1967\" data-end=\"1986\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"1988\" data-end=\"2156\"\u003eMild and clean with a gentle earthy base. The flavour leans towards dry clay and light dust, with subtle chalky undertones rather than deep mineral or metallic notes.\u003c\/p\u003e\n\u003cp data-start=\"2158\" data-end=\"2376\"\u003eThe aroma is soft and understated — more dry earth than damp soil — with a faint powdery scent. As it breaks down, the flavour remains consistent, offering a smooth, neutral profile that doesn’t overwhelm the palate.\u003c\/p\u003e\n\u003chr data-start=\"2378\" data-end=\"2381\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2383\" data-end=\"2408\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2410\" data-end=\"2799\"\u003e\u003cstrong data-start=\"2410\" data-end=\"2421\"\u003eWeight:\u003c\/strong\u003e 100g\u003cbr data-start=\"2426\" data-end=\"2429\"\u003e\u003cstrong data-start=\"2429\" data-end=\"2439\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"2464\" data-end=\"2467\"\u003e\u003cstrong data-start=\"2467\" data-end=\"2478\"\u003eColour:\u003c\/strong\u003e Pale white to light beige\u003cbr data-start=\"2504\" data-end=\"2507\"\u003e\u003cstrong data-start=\"2507\" data-end=\"2523\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2586\" data-end=\"2589\"\u003e\u003cstrong data-start=\"2589\" data-end=\"2600\"\u003eVendor:\u003c\/strong\u003e Rou Ding\u003cbr data-start=\"2609\" data-end=\"2612\"\u003e\u003cstrong data-start=\"2612\" data-end=\"2641\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Sourced from Chinese loess regions, where fine sedimentary clays have long been associated with traditional earth-based practices and natural material use.\u003c\/p\u003e\n\u003chr data-start=\"2801\" data-end=\"2804\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2806\" data-end=\"2822\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2824\" data-end=\"3035\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3037\" data-end=\"3251\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3253\" data-end=\"3478\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3480\" data-end=\"3542\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Sample (10-20g)","offer_id":53978636321095,"sku":null,"price":0.49,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53978636353863,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":53978636386631,"sku":null,"price":7.59,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53978636419399,"sku":null,"price":15.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/earthycrunch.co.uk\/products\/chinese-white-loess-coming-soon","provider":"Earthy Crunch UK","version":"1.0","type":"link"}