{"product_id":"cloudy-clay","title":"Cloudy Clay – Butter Roasted Indian Clay","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"105\" data-end=\"123\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"125\" data-end=\"593\"\u003e\u003cstrong data-start=\"125\" data-end=\"137\"\u003eTexture:\u003c\/strong\u003e Creamy, crunchy with a smooth, clean breakdown\u003cbr data-start=\"184\" data-end=\"187\"\u003e\u003cstrong data-start=\"187\" data-end=\"205\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"216\" data-end=\"219\"\u003e\u003cstrong data-start=\"219\" data-end=\"229\"\u003eTaste:\u003c\/strong\u003e Smoky, earthy with a soft buttery depth\u003cbr data-start=\"269\" data-end=\"272\"\u003e\u003cstrong data-start=\"272\" data-end=\"284\"\u003eSensory:\u003c\/strong\u003e Non-gummy, non-sticky crunch that melts evenly\u003cbr data-start=\"331\" data-end=\"334\"\u003e\u003cstrong data-start=\"334\" data-end=\"345\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"368\" data-end=\"371\"\u003e\u003cstrong data-start=\"371\" data-end=\"380\"\u003eUses:\u003c\/strong\u003e Ideal for those who enjoy balanced crunch with a clean, creamy finish\u003cbr data-start=\"450\" data-end=\"453\"\u003e\u003cstrong data-start=\"453\" data-end=\"473\"\u003eClay Experience:\u003c\/strong\u003e A well-rounded, easy-going clay suitable for both beginners and seasoned users who prefer smooth, non-sticky textures\u003c\/p\u003e\n\u003chr data-start=\"595\" data-end=\"598\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"600\" data-end=\"622\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"624\" data-end=\"933\"\u003eCloudy Clay comes from the well-known Butter family of Indian clays, recognised for their smooth, slightly waxy character and balanced sensory profile. This roasted grey clay is carefully prepared to enhance both crunch and flavour, resulting in a clean, smoky experience that feels refined rather than heavy.\u003c\/p\u003e\n\u003cp data-start=\"935\" data-end=\"1280\"\u003eOften associated with traditional names like Bhutdo, Bhuni Mati, or roasted Nakumatt-style clays, Cloudy Clay reflects long-standing preparation methods where natural clays are roasted over heat to deepen their aroma and improve texture. Its soft grey tones and subtle darkening from roasting give it a muted, “cloudy” appearance—hence the name.\u003c\/p\u003e\n\u003cp data-start=\"1282\" data-end=\"1426\"\u003eThis is a clay that sits comfortably in the middle: not too hard, not too soft, delivering a dependable, satisfying crunch with a smooth finish.\u003c\/p\u003e\n\u003chr data-start=\"1428\" data-end=\"1431\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1433\" data-end=\"1455\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1457\" data-end=\"1634\"\u003eThe texture opens with a crisp, medium-level crunch that breaks into soft, clean shards. It’s structured enough to give that satisfying bite, but not overly dense or aggressive.\u003c\/p\u003e\n\u003cp data-start=\"1636\" data-end=\"1904\"\u003eAs it breaks down, the clay transitions into a creamy, smooth consistency without any gumminess or stickiness. The signature “buttery” quality of this clay family comes through here—slightly waxy, but in a way that enhances the smoothness rather than weighing it down.\u003c\/p\u003e\n\u003cp data-start=\"1906\" data-end=\"1991\"\u003eThere’s no grit or sandiness, just a controlled, even crumble that melts comfortably.\u003c\/p\u003e\n\u003chr data-start=\"1993\" data-end=\"1996\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"1998\" data-end=\"2017\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2019\" data-end=\"2258\"\u003eCloudy Clay offers a mellow yet rich earthy flavour, layered with a gentle smokiness from the roasting process. The taste is grounded and mineral-rich, but softened by a subtle buttery undertone that keeps it from feeling too dry or sharp.\u003c\/p\u003e\n\u003cp data-start=\"2260\" data-end=\"2468\"\u003eThe aroma carries a warm, smoky-earthy note—noticeable but not overpowering. As the clay softens, the flavour becomes smoother and more rounded, leaving a clean, earthy finish with a calm, lingering presence.\u003c\/p\u003e\n\u003chr data-start=\"2470\" data-end=\"2473\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2475\" data-end=\"2500\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2502\" data-end=\"2939\"\u003e\u003cstrong data-start=\"2502\" data-end=\"2513\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"2526\" data-end=\"2529\"\u003e\u003cstrong data-start=\"2529\" data-end=\"2539\"\u003eShape:\u003c\/strong\u003e Irregular chunks\u003cbr data-start=\"2556\" data-end=\"2559\"\u003e\u003cstrong data-start=\"2559\" data-end=\"2570\"\u003eColour:\u003c\/strong\u003e Dark grey with blackened roasted tones\u003cbr data-start=\"2609\" data-end=\"2612\"\u003e\u003cstrong data-start=\"2612\" data-end=\"2628\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2691\" data-end=\"2694\"\u003e\u003cstrong data-start=\"2694\" data-end=\"2705\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2715\" data-end=\"2718\"\u003e\u003cstrong data-start=\"2718\" data-end=\"2747\"\u003eTraditional Clay Origins:\u003c\/strong\u003e In India, butter clays such as Bhutdo or Bhuni Mati are traditionally roasted to enhance their smooth texture and smoky flavour, forming part of long-standing sensory and material practices\u003c\/p\u003e\n\u003chr data-start=\"2941\" data-end=\"2944\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"2946\" data-end=\"2962\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"2964\" data-end=\"3175\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3177\" data-end=\"3391\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3393\" data-end=\"3618\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3620\" data-end=\"3682\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53736000946503,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53736000979271,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/earthycrunch.co.uk\/products\/cloudy-clay","provider":"Earthy Crunch UK","version":"1.0","type":"link"}