{"product_id":"coconut-clay","title":"Coconut Clay - Roasted Mineral-rich Indian Clay","description":"\u003ch3 data-section-id=\"1sboupi\" data-start=\"104\" data-end=\"122\"\u003eKey Features\u003c\/h3\u003e\n\u003cp data-start=\"124\" data-end=\"661\"\u003e\u003cstrong data-start=\"124\" data-end=\"136\"\u003eTexture:\u003c\/strong\u003e Extra crunchy with a crisp, brittle snap and clean powdery melt\u003cbr data-start=\"200\" data-end=\"203\"\u003e\u003cstrong data-start=\"203\" data-end=\"221\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"237\" data-end=\"240\"\u003e\u003cstrong data-start=\"240\" data-end=\"250\"\u003eTaste:\u003c\/strong\u003e Deep earthy, slightly nutty with smoky mineral undertones\u003cbr data-start=\"308\" data-end=\"311\"\u003e\u003cstrong data-start=\"311\" data-end=\"323\"\u003eSensory:\u003c\/strong\u003e Non-gritty breakdown with a fast transition from crunch to creamy powder\u003cbr data-start=\"396\" data-end=\"399\"\u003e\u003cstrong data-start=\"399\" data-end=\"410\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, South Asia\u003cbr data-start=\"433\" data-end=\"436\"\u003e\u003cstrong data-start=\"436\" data-end=\"445\"\u003eUses:\u003c\/strong\u003e Ideal for those who enjoy high-crunch clays with a cleaner, drier finish than buttery varieties\u003cbr data-start=\"541\" data-end=\"544\"\u003e\u003cstrong data-start=\"544\" data-end=\"564\"\u003eClay Experience:\u003c\/strong\u003e A bold, crunch-forward clay suited to experienced users who prefer intensity without gumminess\u003c\/p\u003e\n\u003chr data-start=\"663\" data-end=\"666\"\u003e\n\u003ch3 data-section-id=\"f0xuy6\" data-start=\"668\" data-end=\"690\"\u003eProduct Overview\u003c\/h3\u003e\n\u003cp data-start=\"692\" data-end=\"1002\"\u003eCoconut Clay is a roasted Indian clay known for its distinctive pinkish tone, enhanced crunch, and dry, mineral-rich profile. As part of the roasted clay family, this version is more intense and structured than softer clays like Vanilla or Juhu Nakumatt, offering a sharper and more defined sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1289\"\u003eDespite its name, Coconut Clay does not contain coconut—it refers instead to its dry, slightly nutty-earthy undertone and its crisp, shell-like break. The roasting process intensifies both its aroma and texture, creating a clay that feels cleaner, firmer, and more brittle in the bite.\u003c\/p\u003e\n\u003cp data-start=\"1291\" data-end=\"1441\"\u003eIts naturally pink hue reflects mineral variation within the clay, giving it a subtle visual softness that contrasts with its stronger crunch profile.\u003c\/p\u003e\n\u003chr data-start=\"1443\" data-end=\"1446\"\u003e\n\u003ch3 data-section-id=\"43x5fi\" data-start=\"1448\" data-end=\"1470\"\u003eTexture \u0026amp; Crunch\u003c\/h3\u003e\n\u003cp data-start=\"1472\" data-end=\"1697\"\u003eThe texture is firmly structured and highly crunchy, delivering an immediate crisp snap on the first bite. It fractures cleanly into brittle pieces rather than dense chunks, making the crunch feel sharper and more pronounced.\u003c\/p\u003e\n\u003cp data-start=\"1699\" data-end=\"1892\"\u003eAs it breaks down, it quickly transforms into a fine, powdery or lightly creamy consistency. There is no gumminess or stickiness—just a clean dissolve that feels dry, controlled, and efficient.\u003c\/p\u003e\n\u003cp data-start=\"1894\" data-end=\"2043\"\u003eCompared to other roasted clays, Coconut Clay is noticeably more brittle and less creamy, with a faster breakdown and a lighter mouth-coating finish.\u003c\/p\u003e\n\u003chr data-start=\"2045\" data-end=\"2048\"\u003e\n\u003ch3 data-section-id=\"1ks7zxj\" data-start=\"2050\" data-end=\"2069\"\u003eTaste \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2071\" data-end=\"2309\"\u003eCoconut Clay carries a deep earthy flavour with subtle nutty undertones and a smoky mineral edge from roasting. The taste is dry and grounding, often described as reminiscent of fresh soil, clay pots, or damp earth after rain (petrichor).\u003c\/p\u003e\n\u003cp data-start=\"2311\" data-end=\"2561\"\u003eIts aroma becomes more pronounced when exposed to moisture, releasing a strong earthy scent with faint “basement-like” mineral notes. The flavour remains clean and non-sticky throughout, with a slightly dusty, cement-like finish that lingers lightly.\u003c\/p\u003e\n\u003cp data-start=\"2563\" data-end=\"2678\"\u003eOverall, it is more intense and direct than creamy butter-style clays, focusing on purity of crunch and earthiness.\u003c\/p\u003e\n\u003chr data-start=\"2680\" data-end=\"2683\"\u003e\n\u003ch3 data-section-id=\"1n9hniw\" data-start=\"2685\" data-end=\"2710\"\u003eKey Product Details\u003c\/h3\u003e\n\u003cp data-start=\"2712\" data-end=\"3172\"\u003e\u003cstrong data-start=\"2712\" data-end=\"2723\"\u003eWeight:\u003c\/strong\u003e 100g or 250g\u003cbr data-start=\"2736\" data-end=\"2739\"\u003e\u003cstrong data-start=\"2739\" data-end=\"2749\"\u003eShape:\u003c\/strong\u003e Brittle irregular chunks and shards\u003cbr data-start=\"2785\" data-end=\"2788\"\u003e\u003cstrong data-start=\"2788\" data-end=\"2799\"\u003eColour:\u003c\/strong\u003e Pinkish tones with natural mineral variation\u003cbr data-start=\"2844\" data-end=\"2847\"\u003e\u003cstrong data-start=\"2847\" data-end=\"2863\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2926\" data-end=\"2929\"\u003e\u003cstrong data-start=\"2929\" data-end=\"2940\"\u003eVendor:\u003c\/strong\u003e Clay Rify\u003cbr data-start=\"2950\" data-end=\"2953\"\u003e\u003cstrong data-start=\"2953\" data-end=\"2982\"\u003eTraditional Clay Origins:\u003c\/strong\u003e In India, roasted natural clays are traditionally processed to enhance texture, aroma, and mineral character, with variations in roasting producing differences in crunch and sensory depth\u003c\/p\u003e\n\u003chr data-start=\"3174\" data-end=\"3177\"\u003e\n\u003ch3 data-section-id=\"1ajl8cl\" data-start=\"3179\" data-end=\"3195\"\u003eDisclaimer\u003c\/h3\u003e\n\u003cp data-start=\"3197\" data-end=\"3408\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3410\" data-end=\"3624\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3626\" data-end=\"3851\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3853\" data-end=\"3915\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":53736005632327,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53736005665095,"sku":null,"price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/RoastedCoconutclay_1.png?v=1778029796","url":"https:\/\/earthycrunch.co.uk\/products\/coconut-clay","provider":"Earthy Crunch UK","version":"1.0","type":"link"}