{"product_id":"diamond-clay","title":"Diamond Clay - Deep cementy Indian clay","description":"\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"76\" data-end=\"91\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"93\" data-end=\"751\"\u003e\u003cstrong data-start=\"93\" data-end=\"105\"\u003eTexture:\u003c\/strong\u003e Firm dry bite with slow crumble into smooth paste\u003cbr data-start=\"155\" data-end=\"158\"\u003e\u003cstrong data-start=\"158\" data-end=\"176\"\u003eCrunch Factor:\u003c\/strong\u003e 4 – Hard\/Medium\u003cbr data-start=\"192\" data-end=\"195\"\u003e\u003cstrong data-start=\"195\" data-end=\"205\"\u003eTaste:\u003c\/strong\u003e Deep cementy earthiness with mineral and metallic undertones\u003cbr data-start=\"266\" data-end=\"269\"\u003e\u003cstrong data-start=\"269\" data-end=\"281\"\u003eSensory:\u003c\/strong\u003e Damp-earth aroma with classic tooth-cling clay feel\u003cbr data-start=\"333\" data-end=\"336\"\u003e\u003cstrong data-start=\"336\" data-end=\"347\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, mineral-rich clay regions\u003cbr data-start=\"385\" data-end=\"388\"\u003e\u003cstrong data-start=\"388\" data-end=\"397\"\u003eUses:\u003c\/strong\u003e Ideal for experienced crunch lovers, sensory seekers, ASMR enjoyment, and those who prefer strong earthy profiles\u003cbr data-start=\"511\" data-end=\"514\"\u003e\u003cstrong data-start=\"514\" data-end=\"534\"\u003eClay Experience:\u003c\/strong\u003e Best suited to experienced clay enthusiasts who enjoy powerful crunch, dense mineral flavour, and a slow transition from shard-like crumble to smooth paste. Bold, grounding, and intensely earthy from start to finish.\u003c\/p\u003e\n\u003chr data-start=\"753\" data-end=\"756\"\u003e\n\u003ch2 data-section-id=\"1p927wt\" data-start=\"758\" data-end=\"777\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"779\" data-end=\"1102\"\u003eDiamond Clay is a bold, cement-forward Indian clay prized for its intense flavour profile and satisfyingly strong crunch. Harvested from mineral-rich soil deposits, this clay stands out for its dense structure, dry bite, and deeply grounded earthy character that remains consistent throughout the entire chewing experience.\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1450\"\u003eFormed into irregular natural chunks, Diamond Clay delivers a robust sensory profile that appeals strongly to purists and seasoned crunch enthusiasts. Unlike softer or creamier clays, this variety maintains its structure during biting, creating a controlled breakdown from crisp shards into a smooth, workable paste without becoming overly gummy.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1703\"\u003eIts distinctive mineral depth, damp-earth aroma, and classic tooth-cling texture make Diamond Clay a staple choice among those who appreciate traditional earthy clay experiences with a heavier cement-like presence and long-lasting crunch satisfaction.\u003c\/p\u003e\n\u003chr data-start=\"1705\" data-end=\"1708\"\u003e\n\u003ch2 data-section-id=\"1ftjefx\" data-start=\"1710\" data-end=\"1729\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1731\" data-end=\"1970\"\u003eDiamond Clay offers a strong, confident crunch with a medium-dense structure that holds firmly during biting. The initial snap is crisp and satisfying, breaking into soft mineral shards that gradually soften into a smooth, clay-rich paste.\u003c\/p\u003e\n\u003cp data-start=\"1972\" data-end=\"2361\"\u003eThe texture remains dry and controlled with very low grit, allowing the clay to transition slowly rather than collapsing too quickly. Some pieces may lightly cling to the teeth during chewing, adding to the traditional hands-on clay feel many enthusiasts seek. As moisture develops, the clay becomes smoother and more workable while still retaining its earthy density and grounded texture.\u003c\/p\u003e\n\u003chr data-start=\"2363\" data-end=\"2366\"\u003e\n\u003ch2 data-section-id=\"fdlihw\" data-start=\"2368\" data-end=\"2384\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2386\" data-end=\"2655\"\u003eThe flavour profile is intensely earthy and cement-forward, led by bold mineral notes reminiscent of wet concrete, stone, and rain-soaked clay. Subtle metallic undertones emerge during chewing, giving the flavour added depth without overpowering the natural earthiness.\u003c\/p\u003e\n\u003cp data-start=\"2657\" data-end=\"2959\"\u003eIts aroma becomes especially pronounced when damp, releasing rich notes of wet soil, cool stone, and a distinct damp-basement scent often associated with deeply mineral clays. The taste develops gradually from dry mineral sharpness into a fuller, smoother earthiness that lingers heavily on the palate.\u003c\/p\u003e\n\u003chr data-start=\"2961\" data-end=\"2964\"\u003e\n\u003ch2 data-section-id=\"1ilpli3\" data-start=\"2966\" data-end=\"2988\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2990\" data-end=\"3572\"\u003e\u003cstrong data-start=\"2990\" data-end=\"3001\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003cbr data-start=\"3027\" data-end=\"3030\"\u003e\u003cstrong data-start=\"3030\" data-end=\"3040\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"3065\" data-end=\"3068\"\u003e\u003cstrong data-start=\"3068\" data-end=\"3079\"\u003eColour:\u003c\/strong\u003e Mid to dark grey with muted mineral tones\u003cbr data-start=\"3121\" data-end=\"3124\"\u003e\u003cstrong data-start=\"3124\" data-end=\"3140\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"3203\" data-end=\"3206\"\u003e\u003cstrong data-start=\"3206\" data-end=\"3217\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"3226\" data-end=\"3229\"\u003e\u003cstrong data-start=\"3229\" data-end=\"3258\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, Diamond Clay reflects traditional earthy clay experiences valued for dense crunch, strong mineral flavour, and grounding sensory depth. Robust cement-like clays have long been appreciated within clay-eating traditions for their lasting texture and deep natural earthiness.\u003c\/p\u003e\n\u003chr data-start=\"3574\" data-end=\"3577\"\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"3579\" data-end=\"3592\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3594\" data-end=\"3977\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677795938631,"sku":"03050201101","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52677795905863,"sku":"03050201102","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_b51180dc-0860-49e6-b808-f6c350674440.png?v=1774721120","url":"https:\/\/earthycrunch.co.uk\/products\/diamond-clay","provider":"Earthy Crunch UK","version":"1.0","type":"link"}