{"product_id":"everest-clay-damp-earthy-indian-clay-chunks","title":"Everest Clay - Damp earthy Indian clay chunks","description":"\u003ch2 data-end=\"19\" data-start=\"0\" data-section-id=\"1p927wt\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-end=\"448\" data-start=\"21\"\u003eEverest edible clay offers a bold and grounding clay experience, rooted in its naturally raw and earthy character. Sourced from India and presented in rustic, irregular chunks, this clay leans into its authenticity with a distinctly damp-earth profile—often compared to freshly turned soil or even a broken flower pot. It’s a sensory-forward option for those who appreciate deep mineral tones and a more traditional clay taste.\u003c\/p\u003e\n\u003ch2 data-end=\"469\" data-start=\"450\" data-section-id=\"1ftjefx\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"782\" data-start=\"471\"\u003eFirm on the first bite, Everest clay delivers a satisfying medium-hard crunch that quickly transforms as you chew. The structure breaks down smoothly, softening into a creamy, slightly muddy consistency without any grit. It’s a clean crunch-to-melt experience that keeps things interesting from start to finish.\u003c\/p\u003e\n\u003ch2 data-end=\"800\" data-start=\"784\" data-section-id=\"fdlihw\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1075\" data-start=\"802\"\u003eExpect a strong earthy flavour with damp, soil-like notes and a subtle dusty finish. The aroma carries hints of petrichor—like rain hitting dry ground—adding to its natural appeal. It’s unapologetically earthy, making it ideal for those who enjoy robust, grounded profiles.\u003c\/p\u003e\n\u003ch2 data-end=\"1095\" data-start=\"1077\" data-section-id=\"z5tmzw\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1384\" data-start=\"1097\"\u003eThis is a clay that evolves as you enjoy it. Starting with a crisp bite and transitioning into a smooth, almost paste-like texture, Everest clay offers a full sensory journey. As a natural product, slight variations in taste and texture between batches add to its charm and authenticity.\u003c\/p\u003e\n\u003ch2 data-end=\"1401\" data-start=\"1386\" data-section-id=\"1ma7m6t\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1626\" data-start=\"1403\"\u003e\n\u003cli data-end=\"1458\" data-start=\"1403\" data-section-id=\"l0kb4t\"\u003eMedium-hard crunch that softens to a creamy texture\u003c\/li\u003e\n\u003cli data-end=\"1495\" data-start=\"1459\" data-section-id=\"7n5gds\"\u003eStrong earthy, damp soil flavour\u003c\/li\u003e\n\u003cli data-end=\"1541\" data-start=\"1496\" data-section-id=\"190ydii\"\u003eGrit-free composition for a smooth finish\u003c\/li\u003e\n\u003cli data-end=\"1588\" data-start=\"1542\" data-section-id=\"12iicca\"\u003eNatural chunk form for a rustic experience\u003c\/li\u003e\n\u003cli data-end=\"1626\" data-start=\"1589\" data-section-id=\"15j0ys0\"\u003eBatch variability adds uniqueness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"1646\" data-start=\"1628\" data-section-id=\"189qedo\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2102\" data-start=\"1648\"\u003e\n\u003cli data-end=\"1686\" data-start=\"1648\" data-section-id=\"qwm3fz\"\u003e\n\u003cstrong data-end=\"1659\" data-start=\"1650\"\u003eSize:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-end=\"1729\" data-start=\"1687\" data-section-id=\"h40b6p\"\u003e\n\u003cstrong data-end=\"1700\" data-start=\"1689\"\u003eWeight:\u003c\/strong\u003e Available in 100g and 250g\u003c\/li\u003e\n\u003cli data-end=\"1766\" data-start=\"1730\" data-section-id=\"1gurczd\"\u003e\n\u003cstrong data-end=\"1742\" data-start=\"1732\"\u003eShape:\u003c\/strong\u003e Chunky, uneven pieces\u003c\/li\u003e\n\u003cli data-end=\"1810\" data-start=\"1767\" data-section-id=\"scwepy\"\u003e\n\u003cstrong data-end=\"1780\" data-start=\"1769\"\u003eColour:\u003c\/strong\u003e Light brown to earthy beige\u003c\/li\u003e\n\u003cli data-end=\"1860\" data-start=\"1811\" data-section-id=\"1qxro6s\"\u003e\n\u003cstrong data-end=\"1825\" data-start=\"1813\"\u003eTexture:\u003c\/strong\u003e Medium-hard, softens when chewed\u003c\/li\u003e\n\u003cli data-end=\"1888\" data-start=\"1861\" data-section-id=\"v29qxy\"\u003e\n\u003cstrong data-end=\"1881\" data-start=\"1863\"\u003eCrunch Factor:\u003c\/strong\u003e 3 medium crunch\u003c\/li\u003e\n\u003cli data-end=\"1936\" data-start=\"1889\" data-section-id=\"lympw3\"\u003e\n\u003cstrong data-end=\"1909\" data-start=\"1891\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, damp soil, dusty\u003c\/li\u003e\n\u003cli data-end=\"1970\" data-start=\"1937\" data-section-id=\"15guhlu\"\u003e\n\u003cstrong data-end=\"1955\" data-start=\"1939\"\u003eIngredients:\u003c\/strong\u003e Natural clay\u003c\/li\u003e\n\u003cli data-end=\"2003\" data-start=\"1971\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"1995\" data-start=\"1973\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2036\" data-start=\"2004\" data-section-id=\"1cyqejm\"\u003e\n\u003cstrong data-end=\"2017\" data-start=\"2006\"\u003eVendor:\u003c\/strong\u003e AJ Premium Clays\u003c\/li\u003e\n\u003cli data-end=\"2102\" data-start=\"2037\" data-section-id=\"nsj17l\"\u003e\n\u003cstrong data-end=\"2068\" data-start=\"2039\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Naturally harvested Indian clay\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"50g","offer_id":53807951446343,"sku":"03050201461","price":4.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":53681905566023,"sku":"03050201462","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":53681905598791,"sku":"03050201463","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/EverestClay_50a912c0-e26e-418f-9f98-ec916a99383c.png?v=1776415619","url":"https:\/\/earthycrunch.co.uk\/products\/everest-clay-damp-earthy-indian-clay-chunks","provider":"Earthy Crunch UK","version":"1.0","type":"link"}