{"product_id":"falooda-edible-natural-indian-clay-treats-pica-ecuk","title":"Edible Indian Clay Treats - Falooda - Wet Cement Grey Clay (Clay Treats for Pica, ASMR and Geophagia)","description":"\u003cblockquote\u003e\u003cp\u003e\u003cem\u003e“Every bite delivers a different crunch, with layers of smoky, cementy and petrichor-rich clay.”\u003c\/em\u003e\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003cp\u003eFalooda Mixed Clay Cookies with Crumbs are a natural Indian clay blend known for their layered crunch and complex earthy flavour profile. Inspired by the famous Indian Falooda dessert, these handcrafted cookies combine a signature blend of grey, red, black and white clays with an assortment of natural clay crumbs, creating a truly unique multi-textured sensory experience. Each rustic cookie delivers notes of wet cement, fresh petrichor, iron-rich earth, roasted smoky clay and cool mineral chalk, offering a different flavour journey with every bite. The texture begins with a satisfying medium crunch before breaking down into chewy clay crumbs and a smooth, powdery finish with no gritty residue.\u003c\/p\u003e\n\u003ch3\u003eThe Crunch Profile\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Medium crunchy shell with crumbly centres and chewy clay crumbs\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavour:\u003c\/strong\u003e Wet cement, petrichor, iron-rich minerals, smoky clay and creamy mineral notes\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 3 – Medium\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eASMR:\u003c\/strong\u003e Dense snap with dusty crumble\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Fresh rain, wet cement, smoky earth, iron-rich minerals, roasted clay, dusty basement\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e Approximately 80g (2 whole cookies) or 100g broken pieces\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShape:\u003c\/strong\u003e Rustic cookie-style rounds, or naturally broken cookie pieces\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Dusty rose, taupe, grey, red, black and cream tones blended with natural mineral variation\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry \u0026amp; region:\u003c\/strong\u003e 🇮🇳 India, South Asia\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Natural Blend of Grey, Red, Black and White Clays with Assorted Natural Clay Crumbs (no preservatives, additives, alcohol or colourings)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVendor \/ source:\u003c\/strong\u003e Rose Clay, India\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Named after India's iconic Falooda dessert, celebrated for its rich layers of flavour and texture, this signature blend reflects the same spirit through natural earth materials, showcasing the remarkable diversity of India's clay traditions in a single sensory experience.\u003c\/p\u003e\n\u003ch4\u003eWho is it for?\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Experienced clay enthusiasts, texture lovers, ASMR, and those wanting to sample a wide variety of clay flavours\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch level:\u003c\/strong\u003e 3 – Medium\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensory style:\u003c\/strong\u003e Multi-textured, layered, varied\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eASMR style:\u003c\/strong\u003e Dense snap with dusty crumble\u003c\/p\u003e\n\u003ch4\u003eCustomer Quotes\u003c\/h4\u003e\n\u003cp\u003ePending\u003c\/p\u003e\n\u003ch4\u003eTest Status\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch4\u003eGood to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNatural variation in colour, shape and texture between batches\u003c\/li\u003e\n\u003cli\u003eHandmade pieces can crack or crumble in the post, which is normal\u003c\/li\u003e\n\u003cli\u003eRecommended storage: keep dry and sealed\u003c\/li\u003e\n\u003cli\u003eNamed after the Indian Falooda dessert as a texture and flavour metaphor, not an actual flavouring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSafety \u0026amp; Disclaimer\u003c\/h3\u003e\n\u003cp\u003eEarthy Crunch UK sells natural clays, chalk, dirts, soils and terracotta for sensory, hobby, ASMR use and cultural, novelty practises. Although the item is described as “edible,” it is not a certified food, supplement or health product.\u003c\/p\u003e\n\u003cp\u003eI respect the pica and geophagy communities and don’t judge how you use them, but it’s at your own discretion and risk. Home-Test results for metals and toxins are made available but aren’t a guarantee of safety unless stated as lab-tested with a certificate.\u003c\/p\u003e\n\u003cp\u003eBe aware of unverified sellers in Facebook groups as well as Amazon, eBay and other marketplaces where sourcing is not transparent.\u003c\/p\u003e\n\u003cp\u003eAt ECUK, every order goes through a secure payment and checkout process and my reviews are publicly available on Trustpilot, Reviews.io, Etsy and Google.\u003c\/p\u003e\n\u003cp\u003ePregnant, breastfeeding or having strong cravings for clay? Speak to your GP, as this can be linked to low iron. Adults only. Keep away from children and pets. Repackaged in the UK in a clean home environment.\u003c\/p\u003e","brand":"Rose Clay","offers":[{"title":"2 Whole Cookies","offer_id":53208693670215,"sku":"0607090111001","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"100g Broken Pieces","offer_id":53208693702983,"sku":"0607090111002","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_39900f5d-a830-423d-8b7c-8c636f068265.png?v=1759521273","url":"https:\/\/earthycrunch.co.uk\/products\/falooda-edible-natural-indian-clay-treats-pica-ecuk","provider":"Earthy Crunch UK","version":"1.0","type":"link"}