{"product_id":"indian-clay-crumbs-diy","title":"Indian Clay Powder and Crumbs for DIY Treats","description":"\u003ch2 data-section-id=\"14at72t\" data-start=\"204\" data-end=\"221\"\u003eKey Features\u003c\/h2\u003e\n\u003cp data-start=\"223\" data-end=\"716\"\u003e\u003cstrong data-start=\"223\" data-end=\"235\"\u003eTexture:\u003c\/strong\u003e Loose, irregular crumb pieces with a crisp bite\u003cbr data-start=\"283\" data-end=\"286\"\u003e\u003cstrong data-start=\"286\" data-end=\"304\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium\u003cbr data-start=\"315\" data-end=\"318\"\u003e\u003cstrong data-start=\"318\" data-end=\"328\"\u003eTaste:\u003c\/strong\u003e Smoky, earthy, and mineral-rich with warm terracotta notes\u003cbr data-start=\"387\" data-end=\"390\"\u003e\u003cstrong data-start=\"390\" data-end=\"402\"\u003eSensory:\u003c\/strong\u003e Snappy crumble followed by a soft earthy melt\u003cbr data-start=\"448\" data-end=\"451\"\u003e\u003cstrong data-start=\"451\" data-end=\"462\"\u003eOrigin:\u003c\/strong\u003e India 🇮🇳, various regional clay sources\u003cbr data-start=\"504\" data-end=\"507\"\u003e\u003cstrong data-start=\"507\" data-end=\"516\"\u003eUses:\u003c\/strong\u003e Ideal for sampling, mixing, sprinkling, and stash-building\u003cbr data-start=\"575\" data-end=\"578\"\u003e\u003cstrong data-start=\"578\" data-end=\"598\"\u003eClay Experience:\u003c\/strong\u003e A varied, textured experience suited to both beginners and experienced users; balanced, exploratory, and satisfying\u003c\/p\u003e\n\u003chr data-start=\"718\" data-end=\"721\"\u003e\n\u003ch2 data-section-id=\"53drpp\" data-start=\"723\" data-end=\"744\"\u003eProduct Overview\u003c\/h2\u003e\n\u003cp data-start=\"746\" data-end=\"1110\"\u003eCrunch, crumble, and explore with our Clay Crumb Mix — a versatile blend of irregular clay pieces offering a naturally varied sensory experience. Sourced from traditional Indian clays, this mix brings together smoky, earthy, and terracotta varieties in one convenient format, allowing you to experience a range of textures and flavour profiles in a single batch.\u003c\/p\u003e\n\u003cp data-start=\"1112\" data-end=\"1460\"\u003eEach portion reflects the diversity of India’s clay traditions, where roasted and sun-dried clays have long been valued for their distinctive textures and grounding qualities. The crumb format makes this an easy, flexible option — whether you’re sampling different profiles, creating your own blends, or building a stash with a bit of everything.\u003c\/p\u003e\n\u003chr data-start=\"1462\" data-end=\"1465\"\u003e\n\u003ch2 data-section-id=\"y0ga8t\" data-start=\"1467\" data-end=\"1488\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-start=\"1490\" data-end=\"1702\"\u003eExpect a loose, crumbly structure made up of naturally broken pieces in varying sizes. The bite starts with a light to moderate snap, depending on the piece, followed by a quick crumble that breaks down easily.\u003c\/p\u003e\n\u003cp data-start=\"1704\" data-end=\"1989\"\u003eSome crumbs offer a slightly denser crunch with a firmer snap, while others lean softer and more brittle, giving way to a fine, dusty breakdown. The overall experience moves smoothly from crisp bite → crumbly fracture → soft, earthy melt, making it dynamic without being overly hard.\u003c\/p\u003e\n\u003chr data-start=\"1991\" data-end=\"1994\"\u003e\n\u003ch2 data-section-id=\"1i2bm5g\" data-start=\"1996\" data-end=\"2014\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-start=\"2016\" data-end=\"2254\"\u003eThis mix delivers a layered flavour profile that shifts with each piece. Smoky crumbs bring roasted, slightly ashy notes with a bold, mineral edge, while terracotta pieces offer a warmer, soil-like depth with a subtle natural sweetness.\u003c\/p\u003e\n\u003cp data-start=\"2256\" data-end=\"2532\"\u003eEarthier elements round things out with a dry, grounding mineral profile. The aroma is gently earthy with hints of roasted clay, becoming more pronounced as the crumbs break down. Flavour develops gradually during chewing, moving from dry and crisp to soft and mineral-rich.\u003c\/p\u003e\n\u003chr data-start=\"2534\" data-end=\"2537\"\u003e\n\u003ch2 data-section-id=\"9w1huj\" data-start=\"2539\" data-end=\"2563\"\u003eKey Product Details\u003c\/h2\u003e\n\u003cp data-start=\"2565\" data-end=\"3087\"\u003e\u003cstrong data-start=\"2565\" data-end=\"2576\"\u003eWeight:\u003c\/strong\u003e Available in 50g, 75g, and 100g kraft tubs\u003cbr data-start=\"2619\" data-end=\"2622\"\u003e\u003cstrong data-start=\"2622\" data-end=\"2632\"\u003eShape:\u003c\/strong\u003e Irregular crumb pieces, naturally broken\u003cbr data-start=\"2673\" data-end=\"2676\"\u003e\u003cstrong data-start=\"2676\" data-end=\"2687\"\u003eColour:\u003c\/strong\u003e Mixed earthy tones — smoky browns, soft neutrals, and warm terracotta reds\u003cbr data-start=\"2762\" data-end=\"2765\"\u003e\u003cstrong data-start=\"2765\" data-end=\"2781\"\u003eIngredients:\u003c\/strong\u003e 100% Natural Clay (No preservatives, additives, or colourings)\u003cbr data-start=\"2844\" data-end=\"2847\"\u003e\u003cstrong data-start=\"2847\" data-end=\"2858\"\u003eVendor:\u003c\/strong\u003e Earthy Crunch UK\u003cbr data-start=\"2875\" data-end=\"2878\"\u003e\u003cstrong data-start=\"2878\" data-end=\"2907\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Rooted in Indian geophagic traditions, these clays reflect a long-standing cultural connection to earth materials, valued for their texture, aroma, and natural mineral qualities\u003c\/p\u003e\n\u003chr data-start=\"3089\" data-end=\"3092\"\u003e\n\u003ch2 data-section-id=\"9rcx7q\" data-start=\"3094\" data-end=\"3109\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"3111\" data-end=\"3322\"\u003eEarthy Crunch UK products are made from natural clay or chalk materials and are sold for hobbyist and sensory purposes only. They are not food products and are not certified as food-grade under UK regulations.\u003c\/p\u003e\n\u003cp data-start=\"3324\" data-end=\"3538\"\u003eWhile some products may be occasionally home-tested, any shared observations are informal and provided for general interest only. They do not constitute safety testing, certification, or approval for consumption.\u003c\/p\u003e\n\u003cp data-start=\"3540\" data-end=\"3765\"\u003eAny interaction with these products is undertaken at your own discretion and risk. We make no claims regarding suitability for consumption or health benefits and accept no liability for any adverse effects arising from use.\u003c\/p\u003e\n\u003cp data-start=\"3767\" data-end=\"3829\"\u003eAll products are handled and packaged in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Indian Terracotta Clay Pot Crumbs \/ 50g","offer_id":53057641447751,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Indian Terracotta Clay Pot Crumbs \/ 75g","offer_id":53741974454599,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Indian Terracotta Clay Pot Crumbs \/ 100g","offer_id":52382084858183,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Smoky Clay Crumbs \/ 50g","offer_id":53057641480519,"sku":"0505150093","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Smoky Clay Crumbs \/ 75g","offer_id":53741974487367,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Smoky Clay Crumbs \/ 100g","offer_id":52382084890951,"sku":"0505150090","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Clay Crumbs \/ 50g","offer_id":53057641513287,"sku":"0505150094","price":2.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Clay Crumbs \/ 75g","offer_id":53741974520135,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":false},{"title":"Mixed Clay Crumbs \/ 100g","offer_id":52382084923719,"sku":"0505150091","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_9e4a65b5-d0df-4766-97eb-3405a3bfd8c0.png?v=1758536431","url":"https:\/\/earthycrunch.co.uk\/products\/indian-clay-crumbs-diy","provider":"Earthy Crunch UK","version":"1.0","type":"link"}