{"product_id":"indian-edible-clay-powders-dusts-diy-treats-natural","title":"Edible Indian Clay Crumbs, Dusts and Fine Powders for DIY Treats","description":"\u003cblockquote\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003e\"No crunch, just pure earthy melt and rich mineral flavour.\"\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIndian Clay Dusts \u0026amp; Powders are a collection of finely milled Indian clays created for those who prefer smooth melts over crunchy textures. Offering a completely different sensory experience from clay chunks and terracotta pots, these ultra-fine powders dissolve effortlessly, allowing the full depth of each clay's earthy character to unfold gradually.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFrom smoky roasted profiles and cement-like minerals to creamy buttery clays and floral earth notes, each variety delivers its own unique personality. The texture is exceptionally smooth and grit-free, making these powders ideal for creating personalised clay rituals, pairing with terracotta pots, or simply appreciating the aroma, texture, and mineral complexity of traditional Indian clays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRooted in India's long-standing clay traditions, these powders showcase the diversity of regional earth materials and preparation styles. Perfect for fans of edible clay textures, edible chalk textures, earthy sensory experiences, ASMR materials, terracotta notes, slate pencils, and traditional clay collections.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ultra-fine, silky powder with a smooth melt\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Varies from earthy and mineral-rich to smoky, creamy, floral, and terracotta-forward\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 0 – No Crunch\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Slow sensory enjoyment, powder lovers, ASMR, custom clay rituals\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A smooth, immersive clay experience focused on flavour, aroma, and texture rather than crunch.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft melt\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Transforms into smooth, creamy pastes with varying thickness depending on the clay selected\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, roasted earth, terracotta, wet cement, dusty minerals, floral clay notes\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eAvailable varieties\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eTerra Dust - \u003c\/span\u003e\u003cspan\u003eDeep earthy topsoil notes with rich mineral depth.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eEmber Dust - \u003c\/span\u003e\u003cspan\u003eWarm roasted earth with gentle smoky undertones.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eGolden Rose Dust - \u003c\/span\u003e\u003cspan\u003eSoft floral earthiness with subtle natural sweetness.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eYellow Butter Dust - \u003c\/span\u003e\u003cspan\u003eCreamy, mellow, and lightly chalky with a smooth finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eCement Dust - \u003c\/span\u003e\u003cspan\u003eClean mineral flavour with notes of wet cement and rain-soaked stone.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003ePink Love Dust - \u003c\/span\u003e\u003cspan\u003eMild earthy profile with delicate mineral notes and soft chalky character.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eBlack Candy Powder - \u003c\/span\u003e\u003cspan\u003eIntensely smoky and roasted with charcoal, asphalt, and subtle petrol-like earthiness.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eRed Nakumatt Powder - \u003c\/span\u003e\u003cspan\u003eBold earthy depth with metallic mineral notes, petrichor, and rich topsoil character.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eMixed Nakumatt Powder - \u003c\/span\u003e\u003cspan\u003eA balanced blend of multiple Nakumatt varieties with roasted smokiness and earthy complexity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eNakumatt Powder (Regular) - \u003c\/span\u003e\u003cspan\u003eClassic cement-like mineral flavour with a clean and traditional earthy profile.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eWhite Khadi Powder - \u003c\/span\u003e\u003cspan\u003eRain-soaked soil, wet concrete, damp basement notes, transforming into a thick creamy paste.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eRed Khadi Powder - \u003c\/span\u003e\u003cspan\u003eIntensely earthy with metallic mineral notes, wet topsoil character, and dusty brick undertones.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eIndian Brown Terracotta Crumbs \u0026amp; Powder - \u003c\/span\u003e\u003cspan\u003eWarm terracotta earthiness with subtle sweetness, mineral depth, and light smokiness.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003ePink Nakumatt Crumbs \u0026amp; Powder - \u003c\/span\u003e\u003cspan\u003eRoasted, smoky, iron-rich clay with classic Nakumatt character.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eMixed Smoky Indian Clays Crumbs \u0026amp; Powder - \u003c\/span\u003e\u003cspan\u003eA blend of roasted Indian clays delivering soft smoky earthiness and charred mineral notes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight: \u003c\/span\u003e\u003c\/strong\u003eVaries\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fine powder or crumb blend depending on variety selected\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural earth tones including reds, yellows, browns, greys, pinks, and blacks\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Indian Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Various (Rose Clay, Hari, Punjabi Ki MItti)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThese powders reflect India's diverse clay traditions, where mineral-rich earths have long been valued for pottery, craftsmanship, and sensory appreciation. Each variety highlights a different regional clay profile, offering a unique exploration of texture, aroma, and natural earth character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Home-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Black Candy \/ 50g","offer_id":53582428733767,"sku":"0505060260","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Black Candy \/ 100g","offer_id":53582428700999,"sku":"05050602602","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Cement Dust \/ 50g","offer_id":53109699969351,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Cement Dust \/ 100g","offer_id":53109699936583,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Ember Dust \/ 50g","offer_id":53109699772743,"sku":"0505090131","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Ember Dust \/ 100g","offer_id":53109699739975,"sku":"05050901312","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Golden Rose Dust \/ 50g","offer_id":53109699838279,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Golden Rose Dust \/ 100g","offer_id":53109699805511,"sku":"05050901352","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Indian Brown Terracotta Powdery Crumbs \/ 50g","offer_id":53775649669447,"sku":"0505150092","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Indian Brown Terracotta Powdery Crumbs \/ 100g","offer_id":53775649702215,"sku":"05051500891","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Nakumatt \/ 50g","offer_id":53582428930375,"sku":"0505060269","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Nakumatt \/ 100g","offer_id":53582428897607,"sku":"05050602692","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Smoky\/Roasted Clay Crumbs \/ 50g","offer_id":53824291438919,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Mixed Smoky\/Roasted Clay Crumbs \/ 100g","offer_id":53824291471687,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Love Dust \/ 50g","offer_id":53109700034887,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Love Dust \/ 100g","offer_id":53109700002119,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Nakumatt Powdery Crumbs \/ 50g","offer_id":53805907542343,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Pink Nakumatt Powdery Crumbs \/ 100g","offer_id":53805907575111,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Plain Nakumatt \/ 50g","offer_id":53582428864839,"sku":"0505060275","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Plain Nakumatt \/ 100g","offer_id":53582428832071,"sku":"05050602752","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Red Khadi \/ 50g","offer_id":53616596713799,"sku":"0505090156","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Red Khadi \/ 100g","offer_id":53616596681031,"sku":"05050901562","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Red Nakumatt \/ 50g","offer_id":53582428799303,"sku":"0505060281","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Red Nakumatt \/ 100g","offer_id":53582428766535,"sku":"05050602812","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Terra Dust \/ 50g","offer_id":53109699641671,"sku":"0505090177","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Terra Dust \/ 100g","offer_id":53109699608903,"sku":"05050901772","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"White Kadhi \/ 50g","offer_id":53616596779335,"sku":"0505090181","price":2.99,"currency_code":"GBP","in_stock":true},{"title":"White Kadhi \/ 100g","offer_id":53616596746567,"sku":"05050901812","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow Butter Dust \/ 50g","offer_id":53109699903815,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow Butter Dust \/ 100g","offer_id":53109699871047,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/10_d3f810f0-93c8-4756-917b-c0496d9ab555.png?v=1772152802","url":"https:\/\/earthycrunch.co.uk\/products\/indian-edible-clay-powders-dusts-diy-treats-natural","provider":"Earthy Crunch UK","version":"1.0","type":"link"}