{"product_id":"magmitti-clay-clay-for-pica-and-geophagia","title":"Magmitti Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cp data-start=\"154\" data-end=\"612\"\u003eMagmitti Clay is a bold, roasted clay with a distinctive smoky-earthy character, perfect for seasoned clay enthusiasts who crave intense flavors and a satisfying crunch. Naturally harvested, cleaned, sun-dried, and lightly roasted, it delivers a firm, snappy bite that breaks into granules without sticking or turning gritty. The texture is hard and porous, providing a long-lasting, crisp chew that stays crunchy until the very end.\u003c\/p\u003e\n\u003cp data-start=\"614\" data-end=\"1033\"\u003eIts flavour is a complex blend of \u003cem data-start=\"648\" data-end=\"678\"\u003ecementy, roasted, and earthy\u003c\/em\u003e tones, with subtle smoked barbeque notes and faint gasoline-like hints when wet. Magmitti Clay carries the grounding aroma of mineral-rich Indian soil, with a petrichor-like freshness reminiscent of rain on dry earth. This clay is ideal for those who enjoy a deep, intense, and full-bodied edible clay experience — earthy, smoky, and endlessly crunchy.\u003c\/p\u003e\n\u003cp data-start=\"1035\" data-end=\"1797\"\u003e\u003cstrong data-start=\"1035\" data-end=\"1044\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1072\" data-end=\"1075\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1086\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1115\" data-end=\"1118\"\u003e\u003cstrong data-start=\"1118\" data-end=\"1128\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1153\" data-end=\"1156\"\u003e\u003cstrong data-start=\"1156\" data-end=\"1167\"\u003eColour:\u003c\/strong\u003e Dark grey to black\u003cbr data-start=\"1186\" data-end=\"1189\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1189\" data-end=\"1201\"\u003eTexture:\u003c\/strong\u003e Hard, crunchy, porous, smooth; low grit, non-sticky\u003cbr data-start=\"1253\" data-end=\"1256\"\u003e\u003cstrong data-start=\"1256\" data-end=\"1274\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm, lasting crunch that breaks into soft shards\u003cbr data-start=\"1341\" data-end=\"1344\"\u003e\u003cstrong data-start=\"1344\" data-end=\"1362\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, smoky, roasted barbeque, cementy with faint gasoline notes and petrichor freshness\u003cbr data-start=\"1453\" data-end=\"1456\"\u003e\u003cstrong data-start=\"1456\" data-end=\"1472\"\u003eIngredients:\u003c\/strong\u003e 100% natural Magmitti clay\u003cbr data-start=\"1499\" data-end=\"1502\"\u003e\u003cstrong data-start=\"1502\" data-end=\"1524\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1535\" data-end=\"1538\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1549\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1558\" data-end=\"1561\"\u003e\u003cstrong data-start=\"1561\" data-end=\"1590\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its earthy, roasted smoke-forward taste and natural aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52811890655559,"sku":"0305020183","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52811890688327,"sku":"0305020182","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_2f449027-d801-4ed4-a434-e09938fba35d.png?v=1767575857","url":"https:\/\/earthycrunch.co.uk\/products\/magmitti-clay-clay-for-pica-and-geophagia","provider":"Earthy Crunch UK","version":"1.0","type":"link"}