{"product_id":"matapulgite-clay","title":"Matapulgite Clay - Roasted Indian clay chunks","description":"\u003ch3 data-section-id=\"qdzd9q\" data-start=\"147\" data-end=\"173\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"151\" data-end=\"171\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"174\" data-end=\"615\"\u003eMatapulgite Clay, also known as Roasted Almond Clay, is a bold, highly crunchy edible clay designed for those who crave intensity and structure in every bite. Naturally sourced from mineral-rich Indian soil and carefully roasted, this clay delivers a medium-to-hard snap that breaks into dramatic, shard-like fragments. Firm and crisp from start to finish, it never turns creamy or gummy, maintaining a clean, low-grit, non-sticky texture.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"915\"\u003eWith its smoky, cement-forward character, Matapulgite Clay offers a robust, grounded experience. Perfect for Almond Clay enthusiasts looking for an amplified, structured flavour — this clay combines deep roasted earthiness, wet concrete undertones, and the comforting aroma of rain on warm stone.\u003c\/p\u003e\n\u003chr data-start=\"917\" data-end=\"920\"\u003e\n\u003ch3 data-section-id=\"xtf2ri\" data-start=\"922\" data-end=\"948\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"926\" data-end=\"946\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"949\" data-end=\"1137\"\u003eMedium-hard and very crunchy. Each bite fractures sharply into multiple shards while remaining low-grit and non-sticky. The crunch persists consistently from first bite to final crumble.\u003c\/p\u003e\n\u003chr data-start=\"1139\" data-end=\"1142\"\u003e\n\u003ch3 data-section-id=\"ty3qg7\" data-start=\"1144\" data-end=\"1167\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1148\" data-end=\"1165\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1168\" data-end=\"1379\"\u003eSmoky and roasted with cementy, wet-concrete notes. Petrichor hints evoke the freshness of rain on stone, while deep roasted mineral tones add weight and intensity. Clean, structured, and intensely satisfying.\u003c\/p\u003e\n\u003chr data-start=\"1381\" data-end=\"1384\"\u003e\n\u003ch3 data-section-id=\"14lrygf\" data-start=\"1386\" data-end=\"1411\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1390\" data-end=\"1409\"\u003eClay Experience\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1412\" data-end=\"1613\"\u003eIdeal for enthusiasts who enjoy bold, no-nonsense clays with a long-lasting, snappy crunch. Matapulgite Clay delivers a full-bodied sensory experience — smoky, mineral-rich, and unmistakably roasted.\u003c\/p\u003e\n\u003chr data-start=\"1615\" data-end=\"1618\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"1620\" data-end=\"1640\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1624\" data-end=\"1640\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1641\" data-end=\"1893\"\u003e\n\u003cli data-section-id=\"1t11bov\" data-start=\"1641\" data-end=\"1694\"\u003eRoasted Almond Clay with bold, structured flavour\u003c\/li\u003e\n\u003cli data-section-id=\"15an4dr\" data-start=\"1695\" data-end=\"1736\"\u003eHighly crunchy, shard-forming texture\u003c\/li\u003e\n\u003cli data-section-id=\"1iia15l\" data-start=\"1737\" data-end=\"1779\"\u003eFirm, crisp, low-grit, non-sticky bite\u003c\/li\u003e\n\u003cli data-section-id=\"vpu49k\" data-start=\"1780\" data-end=\"1835\"\u003eSmoky and cement-forward taste with petrichor notes\u003c\/li\u003e\n\u003cli data-section-id=\"2x7a69\" data-start=\"1836\" data-end=\"1893\"\u003ePerfect for strong, clean, and intense clay enjoyment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1895\" data-end=\"1898\"\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"1900\" data-end=\"1923\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1904\" data-end=\"1923\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1924\" data-end=\"2733\"\u003e\n\u003cli data-section-id=\"q4ymca\" data-start=\"1924\" data-end=\"1972\"\u003e\n\u003cstrong data-start=\"1926\" data-end=\"1935\"\u003eSize:\u003c\/strong\u003e Chunks vary between approx. 1–5 cm\u003c\/li\u003e\n\u003cli data-section-id=\"10mohfb\" data-start=\"1973\" data-end=\"2014\"\u003e\n\u003cstrong data-start=\"1975\" data-end=\"1986\"\u003eWeight:\u003c\/strong\u003e Available in 100g or 250g\u003c\/li\u003e\n\u003cli data-section-id=\"ris0kl\" data-start=\"2015\" data-end=\"2054\"\u003e\n\u003cstrong data-start=\"2017\" data-end=\"2027\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003c\/li\u003e\n\u003cli data-section-id=\"3jalbb\" data-start=\"2055\" data-end=\"2111\"\u003e\n\u003cstrong data-start=\"2057\" data-end=\"2068\"\u003eColour:\u003c\/strong\u003e Mid to dark grey with roasted undertones\u003c\/li\u003e\n\u003cli data-section-id=\"wc6hs3\" data-start=\"2112\" data-end=\"2217\"\u003e\n\u003cstrong data-start=\"2114\" data-end=\"2126\"\u003eTexture:\u003c\/strong\u003e Medium-hard, very crunchy; breaks into sharp shards; no creaminess; low grit; non-sticky\u003c\/li\u003e\n\u003cli data-section-id=\"awgws6\" data-start=\"2218\" data-end=\"2294\"\u003e\n\u003cstrong data-start=\"2220\" data-end=\"2238\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — strong, snappy crunch that stays crisp to the end\u003c\/li\u003e\n\u003cli data-section-id=\"2b20oy\" data-start=\"2295\" data-end=\"2400\"\u003e\n\u003cstrong data-start=\"2297\" data-end=\"2315\"\u003eTaste Profile:\u003c\/strong\u003e Smoky roasted earthiness, cementy wet-concrete notes, petrichor freshness when wet\u003c\/li\u003e\n\u003cli data-section-id=\"ky5dnr\" data-start=\"2401\" data-end=\"2468\"\u003e\n\u003cstrong data-start=\"2403\" data-end=\"2419\"\u003eIngredients:\u003c\/strong\u003e 100% natural roasted Almond clay (Matapulgite)\u003c\/li\u003e\n\u003cli data-section-id=\"103afch\" data-start=\"2469\" data-end=\"2506\"\u003e\n\u003cstrong data-start=\"2471\" data-end=\"2493\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003c\/li\u003e\n\u003cli data-section-id=\"1rz4na1\" data-start=\"2507\" data-end=\"2531\"\u003e\n\u003cstrong data-start=\"2509\" data-end=\"2520\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003c\/li\u003e\n\u003cli data-section-id=\"1gavi1k\" data-start=\"2532\" data-end=\"2733\"\u003e\n\u003cstrong data-start=\"2534\" data-end=\"2563\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil and roasted to enhance almond-clay character, delivering bold, smoky, and mineral-driven flavour with crisp, shard-like texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2735\" data-end=\"2738\"\u003e\n\u003ch3 data-section-id=\"9ezocl\" data-start=\"2740\" data-end=\"2760\"\u003e\u003cem\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2744\" data-end=\"2758\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2761\" data-end=\"3108\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52677783454023,"sku":"03050201261","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":52677783421255,"sku":"03050201262","price":11.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Matapulgite_Clay_1.png?v=1774723063","url":"https:\/\/earthycrunch.co.uk\/products\/matapulgite-clay","provider":"Earthy Crunch UK","version":"1.0","type":"link"}