{"product_id":"megan-soft-clay-edible-clay-for-pica","title":"Megan Soft Clay - Raw Indian clay for Pica\/ Geophagia","description":"\u003cp data-start=\"166\" data-end=\"652\"\u003eMegan Soft Clay is a medium-crunchy, naturally earthy clay that balances firm bite with a gentler texture, making it approachable yet satisfying for experienced clay eaters. Harvested from mineral-rich Indian soil, cleaned, sun-dried, and lightly roasted, it delivers a crisp, crumbly texture that breaks into soft shards without turning creamy, sticky, or gritty. Some batches contain occasional harder granules, adding subtle variety to the eating experience.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1055\"\u003eIts flavour is bold and cement-forward, with strong \u003cem data-start=\"706\" data-end=\"720\"\u003ewet concrete\u003c\/em\u003e notes, basementy undertones, and faint aromas reminiscent of AC ducts when wet. Megan Soft Clay evokes the grounding scent of petrichor — fresh, earthy, and mineral-rich — while maintaining a smooth, clean mouthfeel. A favourite for those who enjoy a medium, crumbly clay with pronounced earthy depth and a natural, satisfying bite.\u003c\/p\u003e\n\u003cp data-start=\"1057\" data-end=\"1858\"\u003e\u003cstrong data-start=\"1057\" data-end=\"1066\"\u003eSize:\u003c\/strong\u003e Chunks vary between ~1–5 cm\u003cbr data-start=\"1094\" data-end=\"1097\"\u003e\u003cstrong data-start=\"1097\" data-end=\"1108\"\u003eWeight:\u003c\/strong\u003e Select between 100g and 250g\u003cbr data-start=\"1137\" data-end=\"1140\"\u003e\u003cstrong data-start=\"1140\" data-end=\"1150\"\u003eShape:\u003c\/strong\u003e Irregular natural chunks\u003cbr data-start=\"1175\" data-end=\"1178\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1189\"\u003eColour:\u003c\/strong\u003e Dark grey with some black tones\u003cbr data-start=\"1221\" data-end=\"1224\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1224\" data-end=\"1236\"\u003eTexture:\u003c\/strong\u003e Medium crunchy, crumbly, breaks into soft shards; low grit, non-sticky\u003cbr data-start=\"1307\" data-end=\"1310\"\u003e\u003cstrong data-start=\"1310\" data-end=\"1328\"\u003eCrunch Factor:\u003c\/strong\u003e 4 — medium-high, firm crunch that softens into granular paste\u003cbr data-start=\"1390\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1393\" data-end=\"1411\"\u003eTaste Profile:\u003c\/strong\u003e Strong wet concrete and cementy earthiness, basementy notes, faint AC duct aroma, petrichor freshness\u003cbr data-start=\"1513\" data-end=\"1516\"\u003e\u003cstrong data-start=\"1516\" data-end=\"1532\"\u003eIngredients:\u003c\/strong\u003e 100% natural Megan Soft clay\u003cbr data-start=\"1561\" data-end=\"1564\"\u003e\u003cstrong data-start=\"1564\" data-end=\"1586\"\u003eCountry of Origin:\u003c\/strong\u003e India 🇮🇳\u003cbr data-start=\"1597\" data-end=\"1600\"\u003e\u003cstrong data-start=\"1600\" data-end=\"1611\"\u003eVendor:\u003c\/strong\u003e AJ Clays\u003cbr data-start=\"1620\" data-end=\"1623\"\u003e\u003cstrong data-start=\"1623\" data-end=\"1652\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Harvested from mineral-rich Indian soil, cleaned, sun-dried, and lightly roasted to create a pure, crunchy texture enjoyed by clay enthusiasts for its wet earth, petrichor-forward taste and natural aroma\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"250g","offer_id":52682355376455,"sku":"0305020187","price":11.25,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":52682355409223,"sku":"0305020186","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/Megan_Soft_Clay.png?v=1778027944","url":"https:\/\/earthycrunch.co.uk\/products\/megan-soft-clay-edible-clay-for-pica","provider":"Earthy Crunch UK","version":"1.0","type":"link"}