{"product_id":"megan-soft-treats","title":"Megan Soft Treats - Cementy Indian Clay treats","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 21px;\"\u003eProduct Overview\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"188\" data-start=\"166\" data-section-id=\"q38yvi\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMegan Soft Treats are delicate, hand-shaped clay bites crafted from 100% Megan Soft clay powder, designed for enthusiasts who prefer a softer, chalkier chew. Each pack contains eight bite-sized pieces in assorted floral shapes — roses, blossoms, and more — combining visual charm with a gentle, satisfying crunch. The soft, sunbaked texture breaks down smoothly into a powdery chew, occasionally revealing harder granulates that provide a playful surprise without any grit or stickiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1145\" data-start=\"681\"\u003eFlavour-wise, Megan Soft Treats capture the unmistakable essence of classic grey clays. Strong cement-like tones blend with deep, damp basement aromas and fresh rain-soaked soil petrichor. When wet, the taste intensifies into wet concrete notes with subtle AC-duct hints — earthy, mineral-rich, and satisfyingly bold. These treats offer a refined balance of softness and crunch, perfect for fans of drywall-like chalkiness seeking a nuanced grey clay experience.\u003c\/p\u003e\n\u003chr data-end=\"1150\" data-start=\"1147\"\u003e\n\u003ch2 data-end=\"1172\" data-start=\"1152\" data-section-id=\"1hqzsji\"\u003eTexture \u0026amp; Crunch\u003c\/h2\u003e\n\u003cp data-end=\"1304\" data-start=\"1173\"\u003eSoft, dry, crumbly, sunbaked; smooth, powdery finish with occasional harder granulates; non-gritty, slightly sticky but not gummy\u003c\/p\u003e\n\u003ch2 data-end=\"1323\" data-start=\"1306\" data-section-id=\"104e4rr\"\u003eTaste \u0026amp; Aroma\u003c\/h2\u003e\n\u003cp data-end=\"1456\" data-start=\"1324\"\u003eCementy and earthy with wet concrete notes; mineral-rich basement tones; dusty, drywall-like flavour; faint AC-duct hints when wet\u003c\/p\u003e\n\u003ch2 data-end=\"1477\" data-start=\"1458\" data-section-id=\"21hohb\"\u003eClay Experience\u003c\/h2\u003e\n\u003cp data-end=\"1646\" data-start=\"1478\"\u003eHand-shaped, floral bite-sized pieces; soft chew with medium crunch; subtle surprises from harder granulates; perfect for mindful clay tasting and texture exploration\u003c\/p\u003e\n\u003ch2 data-end=\"1664\" data-start=\"1648\" data-section-id=\"1iz91iu\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-end=\"1853\" data-start=\"1665\"\u003e\n\u003cli data-end=\"1714\" data-start=\"1665\" data-section-id=\"q0nsjb\"\u003e\n\u003cp data-end=\"1714\" data-start=\"1667\"\u003eSoft, chalky texture ideal for gentle chewing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1763\" data-start=\"1715\" data-section-id=\"y9vjpy\"\u003e\n\u003cp data-end=\"1763\" data-start=\"1717\"\u003eHand-shaped, visually appealing floral forms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1804\" data-start=\"1764\" data-section-id=\"1ooqru6\"\u003e\n\u003cp data-end=\"1804\" data-start=\"1766\"\u003eSmooth, non-gritty powdery breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1853\" data-start=\"1805\" data-section-id=\"10swm91\"\u003e\n\u003cp data-end=\"1853\" data-start=\"1807\"\u003eClassic grey clay flavour with cementy depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1858\" data-start=\"1855\"\u003e\n\u003ch2 data-end=\"1879\" data-start=\"1860\" data-section-id=\"1o2c85r\"\u003eProduct Details\u003c\/h2\u003e\n\u003cul data-end=\"2847\" data-start=\"1880\"\u003e\n\u003cli data-end=\"1925\" data-start=\"1880\" data-section-id=\"nvxihg\"\u003e\n\u003cp data-end=\"1925\" data-start=\"1882\"\u003e\u003cstrong data-end=\"1891\" data-start=\"1882\"\u003eSize:\u003c\/strong\u003e Bite-sized, approx. 2–3 cm each\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1954\" data-start=\"1926\" data-section-id=\"ezs0b2\"\u003e\n\u003cp data-end=\"1954\" data-start=\"1928\"\u003e\u003cstrong data-end=\"1939\" data-start=\"1928\"\u003eWeight:\u003c\/strong\u003e Approx. 100g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1996\" data-start=\"1955\" data-section-id=\"1yacfv5\"\u003e\n\u003cp data-end=\"1996\" data-start=\"1957\"\u003e\u003cstrong data-end=\"1967\" data-start=\"1957\"\u003eShape:\u003c\/strong\u003e Assorted flowers and roses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2049\" data-start=\"1997\" data-section-id=\"1pd0k1i\"\u003e\n\u003cp data-end=\"2049\" data-start=\"1999\"\u003e\u003cstrong data-end=\"2010\" data-start=\"1999\"\u003eColour:\u003c\/strong\u003e Light grey with darker natural tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2192\" data-start=\"2050\" data-section-id=\"1md2y3l\"\u003e\n\u003cp data-end=\"2192\" data-start=\"2052\"\u003e\u003cstrong data-end=\"2064\" data-start=\"2052\"\u003eTexture:\u003c\/strong\u003e Soft, dry, crumbly, sunbaked; smooth powdery finish with occasional harder granulates; no grit, slightly sticky but not gummy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2257\" data-start=\"2193\" data-section-id=\"11ef34p\"\u003e\n\u003cp data-end=\"2257\" data-start=\"2195\"\u003e\u003cstrong data-end=\"2213\" data-start=\"2195\"\u003eCrunch Factor:\u003c\/strong\u003e 3 – Medium crunch with soft, powdery chew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2470\" data-start=\"2258\" data-section-id=\"zzfqfc\"\u003e\n\u003cp data-end=\"2470\" data-start=\"2260\"\u003e\u003cstrong data-end=\"2278\" data-start=\"2260\"\u003eTaste Profile:\u003c\/strong\u003e Cementy and earthy with strong wet concrete notes; mineral-rich basement tones; dusty, drywall-like flavour with faint AC-duct hints when wet; soft crumble with occasional harder granulates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2519\" data-start=\"2471\" data-section-id=\"1pfb9w2\"\u003e\n\u003cp data-end=\"2519\" data-start=\"2473\"\u003e\u003cstrong data-end=\"2489\" data-start=\"2473\"\u003eIngredients:\u003c\/strong\u003e 100% Megan Soft Clay Powder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2552\" data-start=\"2520\" data-section-id=\"1ajyefg\"\u003e\n\u003cp data-end=\"2552\" data-start=\"2522\"\u003e\u003cstrong data-end=\"2544\" data-start=\"2522\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2578\" data-start=\"2553\" data-section-id=\"1485r2i\"\u003e\n\u003cp data-end=\"2578\" data-start=\"2555\"\u003e\u003cstrong data-end=\"2566\" data-start=\"2555\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2847\" data-start=\"2579\" data-section-id=\"b5l02o\"\u003e\n\u003cp data-end=\"2847\" data-start=\"2581\"\u003e\u003cstrong data-end=\"2610\" data-start=\"2581\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Megan Soft is a highly regarded grey clay variety in India’s edible clay tradition, prized for its chalky, cement-like taste and smooth powdery breakdown. These hand-shaped treats honour that heritage in an artisanal, bite-sized form.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":52437934997831,"sku":"0405090119","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_ea148aeb-50c3-4028-a80d-50af0944805e.png?v=1759167846","url":"https:\/\/earthycrunch.co.uk\/products\/megan-soft-treats","provider":"Earthy Crunch UK","version":"1.0","type":"link"}