{"product_id":"mud-cakes-earthy-indian-edible-clay-cakes","title":"Mud Cakes - Bestselling Crunchy Crumbly Smoky Indian Clay Treats","description":"\u003ch2 data-section-id=\"rmw5tv\" data-start=\"56\" data-end=\"70\"\u003eDescription\u003c\/h2\u003e\n\u003cp data-start=\"72\" data-end=\"792\"\u003eMud Cakes are natural Indian clay treats known for their soft crumbly texture and deep wet-earth mineral profile. These compact cake-shaped clay pieces deliver a satisfying sensory experience with notes of damp soil, soft cement, petrichor, and dusty minerals, making them especially popular among lovers of earthy textures, ASMR experiences, and grounding mineral-rich sensory materials. The texture offers a gentle snap followed by a smooth powdery melt with a calming earthy finish appreciated within geophagia and texture-focused communities. Inspired by traditional Indian grey clay blends and mitti khana practices, Mud Cakes are valued for their approachable softness, grounding aroma, and slow sensory breakdown.\u003c\/p\u003e\n\u003ch2 data-section-id=\"t4ytit\" data-start=\"794\" data-end=\"809\"\u003eKey features\u003c\/h2\u003e\n\u003cp data-start=\"811\" data-end=\"1516\"\u003e\u003cstrong data-start=\"811\" data-end=\"823\"\u003eTexture:\u003c\/strong\u003e Soft crumbly clay cakes with a gentle snap and smooth powdery melt\u003cbr data-start=\"890\" data-end=\"893\"\u003e\u003cstrong data-start=\"893\" data-end=\"903\"\u003eTaste:\u003c\/strong\u003e Deep earthy cement tones with wet soil richness and fresh petrichor notes\u003cbr data-start=\"977\" data-end=\"980\"\u003e\u003cstrong data-start=\"980\" data-end=\"998\"\u003eCrunch factor:\u003c\/strong\u003e 2 – Gentle\u003cbr data-start=\"1009\" data-end=\"1012\"\u003e\u003cstrong data-start=\"1012\" data-end=\"1023\"\u003eOrigin:\u003c\/strong\u003e 🇮🇳 India\u003cbr data-start=\"1034\" data-end=\"1037\"\u003e\u003cstrong data-start=\"1037\" data-end=\"1050\"\u003eBest for:\u003c\/strong\u003e Sensory exploration, mindful texture enjoyment, beginners, and smooth clay lovers\u003cbr data-start=\"1132\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1135\" data-end=\"1155\"\u003eClay experience:\u003c\/strong\u003e A calming earthy clay with a forgiving texture, soft mineral crumble, and rain-soaked soil aroma that feels grounding and easy to enjoy.\u003cbr data-start=\"1292\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1295\" data-end=\"1310\"\u003eASMR level:\u003c\/strong\u003e Soft crumble\u003cbr data-start=\"1323\" data-end=\"1326\"\u003e\u003cstrong data-start=\"1326\" data-end=\"1348\"\u003eHydration texture:\u003c\/strong\u003e Softens into a muddy creamy paste with enhanced petrichor and damp earth richness\u003cbr data-start=\"1430\" data-end=\"1433\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1449\"\u003eAroma notes:\u003c\/strong\u003e Wet soil, petrichor, dusty clay, mineral cement, rain-soaked earth\u003c\/p\u003e\n\u003ch2 data-section-id=\"1c9do4s\" data-start=\"1518\" data-end=\"1536\"\u003eProduct details\u003c\/h2\u003e\n\u003cp data-start=\"1538\" data-end=\"2438\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1549\"\u003eWeight:\u003c\/strong\u003e 3 cakes (up to approx. 115g total)\u003cbr data-start=\"1584\" data-end=\"1587\"\u003e\u003cstrong data-start=\"1587\" data-end=\"1597\"\u003eShape:\u003c\/strong\u003e Small cube-like cake forms\u003cbr data-start=\"1624\" data-end=\"1627\"\u003e\u003cstrong data-start=\"1627\" data-end=\"1638\"\u003eColour:\u003c\/strong\u003e Natural grey tones with earthy variation\u003cbr data-start=\"1679\" data-end=\"1682\"\u003e\u003cstrong data-start=\"1682\" data-end=\"1698\"\u003eIngredients:\u003c\/strong\u003e Blend of full-roasted Nakumatt, half-roasted Nakumatt, red Nakumatt, butter grey clay, dry fruit clay, diamond clay, almond clay, and other natural Indian grey clays (No preservatives, additives, alcohol, or colourings)\u003cbr data-start=\"1918\" data-end=\"1921\"\u003e\u003cstrong data-start=\"1921\" data-end=\"1932\"\u003eVendor:\u003c\/strong\u003e Clays All Around\u003cbr data-start=\"1949\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1952\" data-end=\"1981\"\u003eTraditional clay origins:\u003c\/strong\u003e Rooted in India’s long-standing mitti khana traditions, Mud Cakes draw inspiration from the cultural practice of consuming naturally sourced earth clays. Nakumatt varieties are traditionally valued for their smooth finish, grounding aroma, and balanced mineral texture. This blend combines multiple classic Indian clay styles into a softer, modern sensory experience centred around earthy calmness and smooth breakdowns.\u003cbr data-start=\"2402\" data-end=\"2405\"\u003e\u003cstrong data-start=\"2405\" data-end=\"2421\"\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch2 data-section-id=\"by138m\" data-start=\"2440\" data-end=\"2453\"\u003eDisclaimer\u003c\/h2\u003e\n\u003cp data-start=\"2455\" data-end=\"2838\"\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":51890768216391,"sku":"0405030311","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_3498d1ad-18c1-4ff2-b91e-9f7b5a972f07.png?v=1754914573","url":"https:\/\/earthycrunch.co.uk\/products\/mud-cakes-earthy-indian-edible-clay-cakes","provider":"Earthy Crunch UK","version":"1.0","type":"link"}