{"product_id":"multani-balls-clay-treats-for-pica-geophagia","title":"Multani Balls - Indian Clay treats","description":"\u003cp data-end=\"567\" data-start=\"0\"\u003e\u003cstrong data-end=\"20\" data-start=\"0\"\u003eProduct Overview\u003c\/strong\u003e\u003cbr data-end=\"23\" data-start=\"20\"\u003eRose Clay’s Multani Balls offer a deeply grounding clay experience inspired by traditional South Asian earth practices. These smooth, rounded bites deliver an intense, rain-soaked earth flavour—reminiscent of petrichor rising from a dry road after rainfall. Each ball begins with a gentle firmness before softening into a creamy, velvety paste, revealing tiny crumbly pockets of white slate pencil within. The result is a beautifully layered texture that moves from light crunch to silky breakdown, making each bite both comforting and complex.\u003c\/p\u003e\n\u003chr data-end=\"572\" data-start=\"569\"\u003e\n\u003cp data-end=\"792\" data-start=\"574\"\u003e\u003cstrong data-end=\"594\" data-start=\"574\"\u003eTexture \u0026amp; Crunch\u003c\/strong\u003e\u003cbr data-end=\"597\" data-start=\"594\"\u003eA firm outer shell gives a soft initial bite, followed by a gradual creamy melt. Slight internal crumbs and subtle chunky fragments add a delicate contrast without overpowering the smooth finish.\u003c\/p\u003e\n\u003cp data-end=\"987\" data-start=\"794\"\u003e\u003cstrong data-end=\"811\" data-start=\"794\"\u003eTaste \u0026amp; Aroma\u003c\/strong\u003e\u003cbr data-end=\"814\" data-start=\"811\"\u003eDeep, earthy and mud-like with strong petrichor notes. Subtle metallic undertones sit alongside faint smoky and nutty hints, creating a rich, grounding flavour that lingers.\u003c\/p\u003e\n\u003cp data-end=\"1246\" data-start=\"989\"\u003e\u003cstrong data-end=\"1008\" data-start=\"989\"\u003eClay Experience\u003c\/strong\u003e\u003cbr data-end=\"1011\" data-start=\"1008\"\u003eA gentle, soothing clay ideal for those who enjoy a softer chew. The transition from light crunch to creamy paste is slow and satisfying, with the added interest of fine slate crumbs throughout. Balanced, comforting, and deeply earthy.\u003c\/p\u003e\n\u003chr data-end=\"1251\" data-start=\"1248\"\u003e\n\u003cp data-end=\"1271\" data-start=\"1253\"\u003e\u003cstrong data-end=\"1269\" data-start=\"1253\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1512\" data-start=\"1272\"\u003e\n\u003cli data-end=\"1310\" data-start=\"1272\" data-section-id=\"8jhio4\"\u003eSmooth, rounded Multani clay balls\u003c\/li\u003e\n\u003cli data-end=\"1352\" data-start=\"1311\" data-section-id=\"1qlc7lj\"\u003eGentle crunch with a creamy breakdown\u003c\/li\u003e\n\u003cli data-end=\"1413\" data-start=\"1353\" data-section-id=\"xk9r5x\"\u003eInfused with white slate pencil crumbs for added texture\u003c\/li\u003e\n\u003cli data-end=\"1457\" data-start=\"1414\" data-section-id=\"7j2c9y\"\u003eStrong petrichor-driven flavour profile\u003c\/li\u003e\n\u003cli data-end=\"1512\" data-start=\"1458\" data-section-id=\"rbf7jc\"\u003eInspired by traditional South Asian clay practices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1517\" data-start=\"1514\"\u003e\n\u003cp data-end=\"1540\" data-start=\"1519\"\u003e\u003cstrong data-end=\"1538\" data-start=\"1519\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2466\" data-start=\"1541\"\u003e\n\u003cli data-end=\"1613\" data-start=\"1541\" data-section-id=\"1ij3yyp\"\u003e\n\u003cstrong data-end=\"1552\" data-start=\"1543\"\u003eSize:\u003c\/strong\u003e Small to medium spherical balls (varies slightly by batch)\u003c\/li\u003e\n\u003cli data-end=\"1635\" data-start=\"1614\" data-section-id=\"qvky5g\"\u003e\n\u003cstrong data-end=\"1627\" data-start=\"1616\"\u003eWeight:\u003c\/strong\u003e 100 g\u003c\/li\u003e\n\u003cli data-end=\"1664\" data-start=\"1636\" data-section-id=\"1cwgvou\"\u003e\n\u003cstrong data-end=\"1648\" data-start=\"1638\"\u003eShape:\u003c\/strong\u003e Rounded balls\u003c\/li\u003e\n\u003cli data-end=\"1706\" data-start=\"1665\" data-section-id=\"u7wz23\"\u003e\n\u003cstrong data-end=\"1678\" data-start=\"1667\"\u003eColour:\u003c\/strong\u003e Soft beige to light brown\u003c\/li\u003e\n\u003cli data-end=\"1813\" data-start=\"1707\" data-section-id=\"1ykp2r0\"\u003e\n\u003cstrong data-end=\"1721\" data-start=\"1709\"\u003eTexture:\u003c\/strong\u003e Firm outer shell; creamy breakdown with small internal crumbs and subtle chunky fragments\u003c\/li\u003e\n\u003cli data-end=\"1854\" data-start=\"1814\" data-section-id=\"1bkymlr\"\u003e\n\u003cstrong data-end=\"1834\" data-start=\"1816\"\u003eCrunch Factor:\u003c\/strong\u003e 2 – gentle crunch\u003c\/li\u003e\n\u003cli data-end=\"1952\" data-start=\"1855\" data-section-id=\"c02wmx\"\u003e\n\u003cstrong data-end=\"1875\" data-start=\"1857\"\u003eTaste Profile:\u003c\/strong\u003e Earthy, mud-like, petrichor-rich, subtle metallic, lightly smoky and nutty\u003c\/li\u003e\n\u003cli data-end=\"2047\" data-start=\"1953\" data-section-id=\"q26f6i\"\u003e\n\u003cstrong data-end=\"1971\" data-start=\"1955\"\u003eIngredients:\u003c\/strong\u003e 100% natural Multani clay (fuller’s earth) with white slate pencil crumbs\u003c\/li\u003e\n\u003cli data-end=\"2080\" data-start=\"2048\" data-section-id=\"1ajyefg\"\u003e\n\u003cstrong data-end=\"2072\" data-start=\"2050\"\u003eCountry of Origin:\u003c\/strong\u003e India\u003c\/li\u003e\n\u003cli data-end=\"2106\" data-start=\"2081\" data-section-id=\"1485r2i\"\u003e\n\u003cstrong data-end=\"2094\" data-start=\"2083\"\u003eVendor:\u003c\/strong\u003e Rose Clay\u003c\/li\u003e\n\u003cli data-end=\"2466\" data-start=\"2107\" data-section-id=\"1pgew0y\"\u003e\n\u003cstrong data-end=\"2138\" data-start=\"2109\"\u003eTraditional Clay Origins:\u003c\/strong\u003e Multani clay, traditionally known as fuller’s earth, has long been sourced across the Indian subcontinent. While widely recognised for cosmetic use, it also holds cultural significance in earth-based consumption traditions, valued for its mineral-rich profile, rain-soaked earth flavour, and smooth, creamy texture when chewed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2471\" data-start=\"2468\"\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2835\" data-start=\"2473\"\u003e\u003cem\u003e\u003cstrong data-end=\"2487\" data-start=\"2473\"\u003eDisclaimer\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-end=\"2490\" data-start=\"2487\"\u003e\u003cem\u003eEarthy Crunch UK products are crafted from natural clays and are intended as edible clay for hobbyist enjoyment. While our products are designed for tasting, they are not certified food-grade, and any consumption is undertaken at your own risk. We do not assume responsibility for any adverse effects resulting from ingestion. Enjoy responsibly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Default Title","offer_id":53209018925383,"sku":"0405090147","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/2_9bf1ba2e-8079-4d87-87aa-f989532dece3.png?v=1774819684","url":"https:\/\/earthycrunch.co.uk\/products\/multani-balls-clay-treats-for-pica-geophagia","provider":"Earthy Crunch UK","version":"1.0","type":"link"}