{"product_id":"nikolai-blue-earthy-clay-edible-clay-for-pica-or-geophagia-copy","title":"Nikolai Blue –  Earthy Clay (Edible Clay for Pica or Geophagia)","description":"\u003cblockquote\u003e\n\u003cp\u003e\u003cem\u003e“Really thin, crisp layers with a loud crunch that melts down soft.”\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eFound near the Cheyenne River in South Dakota, Nikolai is a naturally layered chew with a beautiful, crisp crunch. When dry, it has a mild, clean mineral taste with subtle earthy notes and breaks apart into satisfying flaky layers (some pieces may be hard and need soaking). As you chew, it softens into a smooth, muddy texture that isn’t very sticky unless you eat a larger amount at once.\u003c\/p\u003e\n\u003cp\u003eIf you love Indian butter greys, you’ll recognise the way Nikolai breaks apart into flaky layers, though it isn’t waxy. The layers are really thin and crisp, giving a loud, really satisfying crunch before it melts down, with no grit.\u003c\/p\u003e\n\u003cp\u003eThis is one for texture lovers more than flavour chasers. The taste is a mild earthiness that’s only mildly muddy, nowhere near as pronounced as many other clays and dirts.\u003c\/p\u003e\n\u003cp\u003eDampen it, and the experience changes. It turns really soft, and the earthy flavour becomes richer and more noticeable, while keeping its signature layered texture.\u003c\/p\u003e\n\u003cp\u003eWhether you enjoy it dry or damp, Nikolai offers two different experiences in one naturally layered clay.\u003c\/p\u003e\n\u003ch3\u003eThe Crunch Profile\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Really thin, crisp, flaky layers that melt down into a smooth, muddy chew; not waxy, not sticky, not gritty\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlavour:\u003c\/strong\u003e Mild earthiness, mildly muddy, not as pronounced as most clays and dirts; a little richer when damp\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch factor:\u003c\/strong\u003e 4 – Loud, crisp crunch\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Earthy\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHydration:\u003c\/strong\u003e Turns really soft when wet, with a richer, more noticeable earthy flavour\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e Sample (10-20g), 50g or 100g\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShape:\u003c\/strong\u003e Naturally layered chunks and thin flaky pieces\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Grey tones with natural variation\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCountry \u0026amp; region:\u003c\/strong\u003e 🇺🇸 United States, North America, South Dakota (near the Cheyenne River)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Natural South Dakota Clay (no preservatives, additives, alcohol or colourings)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVendor \/ source:\u003c\/strong\u003e Taste Montana\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional clay origins:\u003c\/strong\u003e Gathered near the Cheyenne River in South Dakota, where the clay forms in natural layers that give Nikolai its flaky, crisp structure.\u003c\/p\u003e\n\u003ch4\u003eWho is it for?\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Texture lovers, fans of Indian butter greys who want the same flaky, layered break without the wax, and anyone who prefers a mild flavour\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch level:\u003c\/strong\u003e 4 – Loud, crisp crunch\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensory style:\u003c\/strong\u003e A texture-first clay: thin, crisp layers that crunch loudly then melt down, with a gentle earthy taste\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eASMR style:\u003c\/strong\u003e Loud, crisp, flaky crunch\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrunch Video: \u003c\/strong\u003e\u003ca href=\"https:\/\/www.tiktok.com\/@dollydimps82\/video\/7669642999428664590\" target=\"_blank\" rel=\"noopener\"\u003eWatch Sam, the forager, trying Nikolai Blue on TikTok here\u003c\/a\u003e\u003c\/p\u003e\n\u003ch4\u003eCustomer Quotes\u003c\/h4\u003e\n\u003cp\u003ePending\u003c\/p\u003e\n\u003ch4\u003eTest Status\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eTest status:\u003c\/strong\u003e Community-Tested\u003c\/p\u003e\n\u003ch4\u003eGood to Know\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNatural variation in colour, shape and texture between batches.\u003c\/li\u003e\n\u003cli\u003eSome pieces may be hard; a short soak softens them.\u003c\/li\u003e\n\u003cli\u003eTry it dry and damp, as the two give quite different experiences.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSafety \u0026amp; Disclaimer\u003c\/h3\u003e\n\u003cp\u003eEarthy Crunch UK sells natural clays, chalk and terracotta for sensory, hobby, ASMR use and cultural, novel practises. They aren’t supplements or health products.\u003c\/p\u003e\n\u003cp\u003eI respect the pica and geophagy communities and don’t judge how you use them, but it’s at your own discretion and risk. Test results are made available but aren’t a guarantee of safety unless stated as lab-tested with a certificate.\u003c\/p\u003e\n\u003cp\u003eBe careful of unverified sellers in Facebook groups. At ECUK, every order goes through a secure checkout and my reviews are public on Trustpilot, Reviews.io, Etsy and Google.\u003c\/p\u003e\n\u003cp\u003ePregnant, breastfeeding or having strong cravings for clay? Speak to your GP, as this can be linked to low iron.\u003c\/p\u003e\n\u003cp\u003eAdults only. Keep away from children and pets. Repackaged in the UK in a clean home environment.\u003c\/p\u003e","brand":"Taste Montana","offers":[{"title":"Sample (10-20g)","offer_id":55681813840199,"sku":null,"price":1.59,"currency_code":"GBP","in_stock":true},{"title":"50g","offer_id":55681813905735,"sku":null,"price":3.99,"currency_code":"GBP","in_stock":true},{"title":"100g","offer_id":55681813971271,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/763112056_122129463237249211_1978331083950160250_n.jpg?v=1793666602","url":"https:\/\/earthycrunch.co.uk\/products\/nikolai-blue-earthy-clay-edible-clay-for-pica-or-geophagia-copy","provider":"Earthy Crunch UK","version":"1.0","type":"link"}