{"product_id":"nzu-natural-edible-clay","title":"West African Nzu - Nzu – Lightly Smoky, Salty Nigerian Edible Kaolin Clay Balls","description":"\u003cblockquote\u003e\n\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e“Soft salty crunches that crumble into creamy, earthy kaolin.”\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNzu is a classic Nigerian kaolin clay known for its soft, dusty crunch, earthy mineral flavour and distinctive smoky finish. Traditionally prepared by shaping naturally sourced kaolin, lightly salting it and gently smoking it, these rounded pieces offer a softer clay experience with a clean crumble and creamy mineral breakdown.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe flavour is deeply earthy and mineral-forward, with subtle saltiness, smoky ash and faint petrichor-like notes. The texture is firm enough to give a satisfying bite but quickly breaks down into a fine, powdery clay, making Nzu a particularly distinctive example of traditional West African kaolin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Firm but crumbly, dusty and powdery with a smooth outer surface and minimal grit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deeply earthy and mineral-rich with gentle smoke, light saltiness, ashy undertones and hints of damp earth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 2 – Medium\/Soft\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇳🇬 Nigeria, West Africa\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, lovers of soft dusty textures and traditional West African clays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A soft, smoky and earthy clay that breaks down from a gentle crunch into a creamy, powdery mineral finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft crumble \/ Dusty crack\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes softer and more pliable when dampened, developing a smoother, denser clay texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smoky clay \/ dusty minerals \/ damp earth \/ ashy kaolin \/ petrichor\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100 g or 250 g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rounded balls\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e White to grey-white with a naturally ashen, smoked appearance. Colour and smoking intensity may vary between pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Nzu (kaolin) clay, traditionally salted and smoked. No preservatives, additives, alcohol, or artificial colourings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e African Clay Distributor\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Nzu is an Igbo term associated with white kaolin clay and is traditionally prepared and used across parts of West Africa. It has longstanding cultural associations with geophagia, traditional practices and ceremonial use, with preparation methods including shaping, salting and smoking contributing to its characteristic appearance and flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community Tested – By Picans globally\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"100g","offer_id":52756237484359,"sku":"0301010014","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"250g","offer_id":52756237517127,"sku":"0301010015","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/6_4a900486-7991-408f-899c-62703b1e7c2f.png?v=1767276115","url":"https:\/\/earthycrunch.co.uk\/products\/nzu-natural-edible-clay","provider":"Earthy Crunch UK","version":"1.0","type":"link"}