{"product_id":"old-ferry-ember-american-red-edible-clay-brick-dirt","title":"Old Ferry Ember (formerly known as Red Brick Dirt) - Bold American brick-like clay - Coming Soon (June 2026)","description":"\u003ch3\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOld Ferry Ember is a natural American clay known for its hard, flaky crunch and beautifully layered ember-red appearance. Foraged from the rugged Missouri River Breaks of Montana, this striking clay forms naturally in thin sheets and compact chunks, creating a sensory experience that feels both ancient and distinctly connected to the landscape from which it came.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormerly known as Red Brick Dirt, Old Ferry Ember offers a lighter and more nuanced flavour profile than its previous name suggests. Rather than intense brick-like earthiness, it delivers mild earthy notes with subtle terracotta undertones, reminiscent of sunbaked canyon walls, weathered clay formations, and warm mineral-rich soil. Its deep red colour evokes glowing campfire embers, inspiring its new name.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture is one of its most distinctive features. Dry pieces are lightweight, hard, and satisfyingly crunchy, breaking apart into delicate flakes and layered sheets. When dampened, the clay softens dramatically into a smooth, slushy consistency while retaining its characteristic earthy mineral character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNaturally formed by the geological conditions of Montana's river breaks, Old Ferry Ember offers a unique sensory experience that balances crunch, texture variation, and subtle earthy flavour.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hard layered crunch with flaky sheets and a smooth slushy transformation when wet\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mild earthy minerals with subtle terracotta and sunbaked clay notes\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 4 – Hard\/Medium\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇺🇸 United States, Montana\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Texture explorers, crunchy clay enthusiasts, collectors, ASMR lovers\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A naturally layered red clay that delivers crisp flaky crunches, delicate mineral earthiness, and a unique slushy texture when hydrated\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp layered crack\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Softens into a smooth earthy slush while maintaining its mineral-rich character\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Petrichor, sunbaked clay, warm earth, canyon dust, terracotta\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Irregular chunks, flakes, sheets, and natural fragments\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep ember red with natural tonal variation\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Montana Clay (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Montana\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Foraged from the Missouri River Breaks, a region known for its dramatic landscapes, mineral-rich soils, and naturally layered clay formations. The area's distinctive red earth reflects centuries of geological processes that have created uniquely textured clays prized for their colour, crunch, and earthy character.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Community-Tested\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"10g (Sample)","offer_id":53855213322567,"sku":"050712038511","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"50g","offer_id":53855211946311,"sku":"050712038512","price":3.99,"currency_code":"GBP","in_stock":false},{"title":"100g","offer_id":52957436576071,"sku":"050712038513","price":7.99,"currency_code":"GBP","in_stock":false},{"title":"250g","offer_id":53091217539399,"sku":"050712038514","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_514309c8-81e0-4a32-a7a3-71394e6d0a26.png?v=1760137601","url":"https:\/\/earthycrunch.co.uk\/products\/old-ferry-ember-american-red-edible-clay-brick-dirt","provider":"Earthy Crunch UK","version":"1.0","type":"link"}