{"product_id":"petrichor-overload-natural-edible-clay-treats-pops","title":"\"Petrichor Overload\" - Exclusive to ECUK - Pure wet-earth edible Indian clay treats and pops","description":"\u003cblockquote\u003e\n\u003ch4\u003e\u003cspan\u003e“Fresh rain, damp basement, wet earth and cementy clay turned all the way up.”\u003c\/span\u003e\u003c\/h4\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePetrichor Overload is a custom-made treat exclusive to Earthy Crunch UK, created for anyone who thinks the best part of clay is that unmistakable smell and flavour of earth after rain. Each batch is handmade from a premium blend of Rose, Elephant and Swan clay powders, with additional clay crumbs mixed through to give the texture a little extra character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eShaped into charming bite-sized hearts, these light grey treats pack an unusually intense earthy experience. The flavour is mineral-rich and distinctly cement-like, layered with fresh rain-on-soil petrichor, damp earth and the nostalgic atmosphere of a basement after a particularly good downpour. It's essentially the classic Indian grey clay experience with the petrichor dial snapped clean off.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe texture starts with a crisp exterior before breaking down into a slightly sticky, chewy clay texture, with little crispy granules appearing throughout the bite. That combination of initial crunch, soft chew and occasional granule crackle gives Petrichor Overload a more complex texture than a straightforward powdery clay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect for experienced clay enthusiasts, petrichor obsessives and anyone who gravitates towards darker, mineral-heavy earth flavours, this is a deliberately atmospheric clay experience. It isn't trying to be subtle. The clue is very much in the name.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTexture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp exterior followed by a slightly sticky, chewy clay texture with scattered crispy granule crunches\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTaste:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Intense cementy earth with powerful petrichor, damp basement, mineral and fresh rain-on-soil notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCrunch factor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 3 – Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOrigin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 🇮🇳 India\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Experienced clay enthusiasts, petrichor lovers, ASMR, mineral-heavy flavours and slow sensory enjoyment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClay experience:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A deliberately intense grey-clay blend designed to maximise wet-earth, rain-soaked and cementy sensory notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eASMR level:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Crisp crackle with soft chew\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHydration texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Becomes softer, denser and more cohesive when dampened, with the wet-earth character becoming even more pronounced\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAroma notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fresh rain, wet soil, damp basement, dusty minerals, cement and earthy clay\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Selectable options – 1 pop is up to 50g, full-sized portions are usually around 100g of clay product\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eShape:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Usually heart-shaped bite-sized treats; shapes may vary between batches. Also available as Pops coated in crunchy clay crumbs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Bite-sized treats are 1–3cm while the Pops are up to 6cm long\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Light grey with natural grey and mineral-toned variation throughout the blend\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 100% Natural Rose, Elephant and Swan Clay Powders with assorted natural clay crumbs (No preservatives, additives, alcohol, or colourings)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eVendor:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rose Clay, Exclusively made for ECUK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTraditional clay origins:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Inspired by India's long-standing traditions of using natural earth and clay materials, Petrichor Overload combines several Indian clay varieties associated with mineral-rich, cement-like earthy profiles. The blend focuses particularly on the rain-soaked, damp-earth character often associated with traditional grey clays and geophagia practices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTest status:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Taste Tested – By Me\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eA note about breakage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePetrichor Overload Treats and Pops are naturally fragile. They can crack, crumble or arrive broken during transit, particularly the larger Pop format. This is completely normal for this type of clay product and doesn't mean you've received a dud.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe added clay crumbs can also separate slightly during transit, so don't be surprised if your treats arrive looking a little more rustic than they did when they left us. They're clay treats. They're allowed to be a bit dramatic.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eDisclaimer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEarthy Crunch UK products are natural clay and chalk materials sold for sensory, hobbyist, and ASMR use only. They are not food-grade certified or promoted for consumption. All personal use is at your own risk; we make no claims regarding health benefits and accept no liability for any adverse effects arising from handling or ingestion. Products are prepared in a home environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Earthy Crunch UK","offers":[{"title":"Broken Pops Sample (10-25g)","offer_id":54844162769223,"sku":"04050900430","price":0.99,"currency_code":"GBP","in_stock":false},{"title":"Broken Pops\/Crumbs (100g)","offer_id":54824937455943,"sku":"04050900431","price":5.99,"currency_code":"GBP","in_stock":false},{"title":"Whole Pops (x2)","offer_id":54264739004743,"sku":"04050900432","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"Bite-Size Treats (100g)","offer_id":54264738971975,"sku":"04050900433","price":6.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6080\/8775\/files\/1_0489c45c-fa2d-4dd7-8209-c5cd1f4a0000.png?v=1759143123","url":"https:\/\/earthycrunch.co.uk\/products\/petrichor-overload-natural-edible-clay-treats-pops","provider":"Earthy Crunch UK","version":"1.0","type":"link"}